The Internal Marketing Podcast

Episode #50 - An Internal Marketing Conversation (with Seth Godin)

Tue, 3 Sep 2024 11:00:00 +0000

In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tune in to learn how to market to your employees effectively, why employee enrollment matters, and the actionable steps you can take to transform your organization from the inside out. Through engaging stories and valuable insights, Seth explains why treating work as voluntary can significantly change the dynamics within an organization. This episode is a must-listen for business leaders, marketers, communications, HR professionals, and anyone interested in understanding how to create an engaging and empowering workplace culture.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT SETH GODIN - Featured Guest

SETH GODIN is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. Recently, he organized the all-volunteer community project, The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already a bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar. You can also learn more about Seth's community, Purple Space, here.

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful ambassadors) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann via her website or on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell)

Fri, 2 Aug 2024 11:00:00 +0000

Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, with actionable insights that can enhance your organization's approach to marketing from the inside out.

ABOUT JAMIE BELL - Featured Guest

Jamie is the Vice President of Marketing at Workshop. She has spent the last decade leading content and growth teams and spearheading digital marketing initiatives across a variety of industries, whether it be SaaS, e-commerce, retail, or media. She is passionate about the link between internal and external marketing and believes that the employee experience and customer experience are undeniably connected. She also wears a lot of jumpsuits and overuses the sparkle emoji. You can connect with Jamie via her LinkedIn page. And, looking for a friendly place to connect with communicators from around the world, share tips and templates, and tackle your troubles (with actual advice)? Join Workshop's community CommsChat on LinkedIn!

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins)

Thu, 27 Jun 2024 12:30:00 +0000

Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for leaders on: the power of diversity as a strategic advantage; the need for authenticity in both internal and external representations of the company culture; and how to effectively integrate DE&I into the company's core values.

ABOUT MARCUS COLLINS - Featured Guest

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship. You can follow and connect with Marcus on Instagram, LinkedIn or his website.

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE

Wed, 19 Jun 2024 11:00:00 +0000

If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importance of personal branding and content strategy for both personal and corporate growth. You'll also gain valuable tips on effective content creation, cultivating community engagement, and encouraging employee advocacy within their organizations.

ABOUT SARA STELLA LATTANZIO - Featured Guest

With about a decade of B2B marketing experience under her belt, Sara Stella's journey has taken her from one of the most innovative tech companies around, Tesla, to today, she's leading the marketing efforts at Stryber, a powerhouse in corporate venture building and innovation consulting, stretching its roots across the EU, APAC, and the Middle East. Perhaps most important for this conversation, is that she is a company employee who, in her personal time, creates and shares content on LinkedIn. She is now a LinkedIn Top Voice and is among Switzerland's top 20 LinkedIn influencers. On the side, she also partners up with awesome B2B brands on brand content collaborations and other engagements. She can engage with her and check out her valuable content on LinkedIn.

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose)

Tue, 27 Feb 2024 11:30:00 +0000

Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode offers invaluable advice for any company considering implementing an employee advocacy/ambassador program.

ABOUT AUTUMN JOSE - Featured Guest

Autumn is a seasoned marketing professional with a deep passion for community banking, employee brand advocacy, and creating meaningful human connections with brands. As a dedicated marketer at Civista Bank for over the last 12 years, Autumn leads the bank’s Employee Ambassador program, known as the #SocialStars, expressing her commitment to fostering a strong internal community and amplifying the bank's brand through employee advocacy. In addition to her role as the program’s leader, Autumn is a proactive member of Civista Bank's Diversity, Equity, and Inclusion (DEI) Council. Autumn's leadership extends to the co-leadership of the bank’s Women in Business Employee Resource Group, highlighting her commitment to empowering and advocating for her colleagues within the organization. Follow and connect with Autumn on LinkedIn

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones)

Tue, 13 Feb 2024 14:04:37 +0000

Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the significance of being seen and heard in the professional space.

ABOUT CHER JONES - Featured Guest

Cher Jones is the founder of the Your Brand At Work™ a series of corporate training programs that specialize in personal branding for the hybrid workplace. She teaches leaders, professionals, and experts how to develop a credible and influential presence that motivates people to work with them, for them and champion them. Follow and connect with Cher on her website or on LinkedIn

Also, check out Cher's LinkedIn Learning course on "How In-house Creators Can Power Your Company Brand".

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel)

Tue, 6 Feb 2024 11:30:00 +0000

This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only enhance a company's branding efforts but also motivate and engage employees, making them strong brand advocates. Get the insights on how to handle common risks involved, and a step-by-step process on how to implement and scale such programs.

ABOUT ANDREW SEEL - Featured Guest

Andrew Seel is CEO of employee advocacy platform Togethr, an executive coach and he devised the 'How to run a happy employee advocacy pilot' framework and 30 Day Social Club employee influencer coaching programme. He’s helped numerous leading brands including John Lewis & Partners, BT, Post Office, Institute of Chartered Accountants, Waitrose, Ordnance Survey empower their employees and launch ground breaking employee advocacy programmes. He’s passionate about how clear purpose, great culture and empowered employees are at the heart of great brands. He has been at the forefront of the digital industry for his entire career, winning numerous awards. His expertise dates back to the birth of the web, designing his first website in 1994, and he has a keen eye for what’s coming next. You can connect with Andrew on LinkedIn or on Togethr's website

How to run a happy employee advocacy pilot - download free:

https://www.wearetogethr.io/how-to-run-a-happy-employee-advocacy-pilot/

30 Day Social Club coaching programme:

https://www.wearetogethr.io/30-day-social-club-brands/

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy)

Tue, 30 Jan 2024 11:30:00 +0000

Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/executive advisor and the recent CMO at Seigel+Gale, shares why and how.

ABOUT MARGARET MOLLOY - Featured Guest

Margaret Molloy is the recent Global CMO at Siegel+Gale, the global brand experience firm behind the “simple is smart” ethos.

Margaret’s strengths as a leader, connector, and moderator have made her a highly influential CMO. She has hosted 250+ leading CMOs, panelists, and 1000s of guests from across the globe for Siegel+Gale’s live Future of Branding series; the recordings are all available on her podcast: “How CMOs Commit.” Margaret is a fierce advocate for DEI, and she leads award-winning Women’s Day, LGBT+ Pride, Gen Z, and Boomer programs.

In 2023, Margaret’s team achieved a top-three award in Campaign US’ Corporate Communications/Marketing Team of the Year. She is a LinkedIn Top Voice in Marketing, The Drum B2B Marketer of the Year, and a Marketing Society fellow. A thought leader, she is a sought-after panel host and podcast guest and has been published in HBR, Fast Company, Forbes, and more.

A native of Ireland and resident of New York, Margaret is the founder of the acclaimed WearingIrish, a passion project to tell the untold story of Irish fashion design. She has been described by The Irish Times as an “Unofficial Ambassador” of Ireland.

Margaret has an MBA from Harvard Business School and a BA from the University of Ulster, and La Universidad de Valladolid, Spain.

You can connect with Margaret on LinkedIn.

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #42 - Imposter Syndrome - How to Help Employees Overcome It (with Jodi-Ann Burey)

Tue, 23 Jan 2024 11:30:00 +0000

Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syndrome.

ABOUT JODI-ANN BUREY - Featured Guest

Jodi-Ann Burey, MPH (she/her) is a sought-after speaker and writer who works at the intersections of race, culture, and health equity. Her forthcoming book, AUTHENTIC(Flatiron Books, 2025) embodies her disruption of traditional narratives about racism at work, first presented in her TED talk, The Myth of Bringing Your Full Authentic Self to Work. Inspired by her own experience as a cancer survivor and her academic/professional experience in public health, Jodi-Ann is the creator and host of Black Cancer, a podcast about the lives of people of color through their cancer journeys. Jodi-Ann has over 15 years of entrepreneurial, corporate, non-profit and start-up professional experience. Jodi-Ann prides herself on being a cool auntie and a reluctant dog owner.

You can connect with Jodi-Ann on LinkedIn or via her website (www.jodiannburey.com).

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #41 - How Internal Marketing Can Improve the Way Teams Work (with Jimmy Burroughes)

Wed, 17 Jan 2024 11:30:00 +0000

Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work.

ABOUT JIMMY BURROUGHES - Featured Guest

Jimmy Burroughes is a leadership expert on a mission to change the way we achieve business results. With over two decades of experience as an Officer in the British Military and a track record of success as a people leader in top global organizations. Jimmy and his team have helped leaders and their teams in some of the world’s leading organisations get 'off the burnout ledge' and back into doing their greatest work, earning promotions, and accomplishing huge goals.

Jimmy hosts his own podcast and is also the author of "Beat Burnout - Ignite Performance". It’s the leader's guide to building ahigh-performance team. The book was the product of multiple years of research, working with 7 to 12-figure businesses all over the world.

You can connect with Jimmy and get a copy of his book via his website - www.jimmyburroughes.com

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #40 - How Employees Can Build their Personal Brands on LinkedIn (with Michelle B. Griffin)

Wed, 29 Nov 2023 11:30:00 +0000

Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michelle B. Griffin, shares how employees can build their personal brands, on LinkedIn.

ABOUT MICHELLE B. GRIFFIN - Featured Guest

Michelle B. Griffin, "The Brand Therapist," is a PR strategist, author, podcaster, and founder of Standout Women, a training platform positioning professional women into visible authorities and industry thought leaders.

With more than two decades in communications and marketing and a master's degree in PR, she is a sought-after personal branding expert, speaker, and contributor on leadership branding, LinkedIn for Leaders, self-advocacy for women, professional visibility, and human connection in the age of AI.

Michelle authored "The LinkedIn Branding Book," hosts the "Ask The Brand Therapist" podcast, co-hosts "The LinkedIn Branding Show," and leads a LinkedIn branding community of 1,700+ professionals. Learn more at MichelleBGriffin.com.

Related Article mentioned in this episode: Entrepreneur.com "LinkedIn Changed Its Algorithms"

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #39 - How to Empower Employees to do Social Selling (with Steve Watt)

Wed, 1 Nov 2023 11:00:00 +0000

Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how.

ABOUT STEVE WATT - Featured Guest

Steve believes that old sales and marketing mindsets, playbooks, and metrics are reaching the end of their useful life, and that far too many leaders and practitioners are failing to adjust. People are done with being hunted. A new breed of client-centric social sellers are rising above the noise of an incredibly competitive world and becoming the professionals that people *actually want* to speak with. Steve was an early employee at LinkedIn and has been a social selling and digital engagement practitioner, writer, podcaster and educator for more than a decade. He has spoken at dozens of industry and corporate events, dozens of colleges and universities, and his guidance in the field has been published by the American Marketing Association, DemandGen Report, the LinkedIn Sales Blog and more. Steve is Market Insights Director at Seismic, the world’s leading sales enablement platform. He works with customers around the world, and across multiple industries, to help them build transformational client-centric social selling and employee advocacy programs. You can connect with Steve on LinkedIn: https://www.linkedin.com/in/stevewatt/

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #38 - How Employees Can Become Thought Leaders (with Ashley Faus)

Tue, 17 Oct 2023 11:00:00 +0000

Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so.

ABOUT ASHLEY FAUS

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team. Follow her on LinkedIn and Twitter (X), @ashleyfaus.

X (nee Twitter): https://twitter.com/ashleyfaus

LinkedIn: https://www.linkedin.com/in/ashleyfaus/

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #37 - The Company Culture that Makes Employee Advocacy Thrive (with Sarah Goodall)

Mon, 9 Oct 2023 11:00:00 +0000

If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company.

ABOUT SARAH GOODALL

Sarah Goodall is the CEO of Tribal Impact ( www.tribalimpact.com ) a specialist organisation that brings global B2B brands to life through digitally activating their employee voices on social media. Working with companies such as ServiceNow, Panasonic and Henkel, Tribal builds digital confidence within employee communities, reducing reputational risk and scaling authentic influence in the market. With over 25+ years in B2B marketing, Sarah and her team understand how to overcome the complexities around driving digital habits and connecting the dots between siloed programs including Social Selling, Employee Advocacy and Influencer Marketing.

You can follow Sarah on LinkedIn ( https://www.linkedin.com/in/sarahgoodall/ ) or Twitter ( http://www.twitter.com/sarahgoodall )

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #36 - How Employees Can Use Video to Build their Personal Brands (with Juma Bannister)

Tue, 26 Sep 2023 10:00:00 +0000

Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Studios, tells us how employees can get started and how the company brand can benefit.

ABOUT JUMA BANNISTER

Based in Trinidad and Tobago, Juma is the co-founder and executive creative director of Relate Studios ( https://relatestudios.com/ ), a strategic marketing and production company.

He's been working in creative industries for over 21 years in print, graphic design, advertising, website design, photography and in recent years video creation and content strategy. Juma has also created more than 400 videos and hosted over 70 episodes his live show; The Useful Content Creation show.

You can follow Juma on LinkedIn ( https://www.linkedin.com/in/jumabannister/?originalSubdomain=tt ).

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Episode #35 - How Company Employees Can Build Their Personal Brands (with Christine Gritmon)

Tue, 19 Sep 2023 04:56:01 +0000

Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand can win as well.

ABOUT CHRISTINE GRITMON

Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Adweek Podcast, Let’s Talk About Brand, and its companion Twitter chat, #ChatAboutBrand.

You can follow Christine on Twitter (@cgritmon) or on LinkedIn (https://www.linkedin.com/in/christinegritmon/?originalSubdomain=uk)

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4Sponsor)

Episode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett)

Tue, 18 Apr 2023 11:00:00 +0000

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT CHRISTINA GARNETT

Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.

Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpot

You can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/)

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Episode #33 - How Hudl Does Internal Marketing - A Case Story (with Haleigh Brouilette)

Fri, 31 Mar 2023 11:00:00 +0000

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT HALEIGH BROUILETTE

Haleigh Brouillette (she/her) is the Sr. Manager, Corporate Communications at Hudl. She graduated with her bachelor’s degree from the University of Nebraska-Lincoln in 2012. Her professional career brought her to Hudl in 2014 where she grew from a role in customer support to her current communications role. An Elkhorn, Neb. native, she now lives in Lincoln, Neb. with her husband, dog and young kids. You can connect with Haleigh on LinkedIn, via the link below.

https://www.linkedin.com/in/haleigh-brouillette-4527252a/

Hudl is a pioneer in performance analysis technology, now helping more than 200K teams in 40+ global sports prepare for and stay ahead of the competition. It's a provider of sports performance analysis software intended to study and improve athlete performance through insights with video and data. The company offers a complete suite of products and services including online tools, mobile and desktop applications, smart cameras, analytics and professional consultation to global sports teams at every level from grassroots to professional organizations, delivering better ways for coaches and athletes to prepare and stay ahead of the competition.

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond)

Mon, 13 Mar 2023 11:30:00 +0000

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT MICHELLE J. RAYMOND (Founder & LinkedIn B2B Strategist - Good Trading Co.)

Michelle J Raymond is the Founder and LinkedIn B2B Strategist and Corporate Trainer at Good Trading Co. Michelle is a globally recognised LinkedIn Pages expert, co-authoring the world’s first book on the topic, the international best-seller ‘Business Gold’. This was followed up by co-authoring “The LinkedIn Branding Book” to assist people to grow their personal and business brand on LinkedIn.

Michelle’s commitment to, and knowledge of, LinkedIn for Business is recognised by the LinkedIn Pages team, becoming an appointed member of the LinkedIn Small Business Advisory Council for LinkedIn Pages.

Host of the ‘LinkedIn for B2B Growth’ podcast and co-host of ‘The LinkedIn Branding Show’ podcast. Michelle also runs a successful YouTube channel ‘Good Trading Co – LinkedIn Company Page Experts.’

Her mission is “Do good business with good people.”

Follow Michelle on LinkedIn:

https://www.linkedin.com/in/michelle-raymond-goodtradingco/?originalSubdomain=au

Good Trading Co Website and Resources:

https://goodtradingco.com.au/quick-links/

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser)

Thu, 23 Feb 2023 11:30:00 +0000

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT STACEY DANHEISER (Founder - Shake Marketing Group)

Stacey Danheiser is the founder of Shake Marketing Group, and a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations.

She has helped transform over two dozen B2B enterprises from product pushers to customer-value led organizations. Her approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% YoY revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot’ growth of 207% YoY.

Prior to consulting, Stacey led marketing for several Fortune 500 companies across the cable, telecom and financial services industries. She’s held leadership positions in all areas of marketing - from go-to-market strategy to field execution, delivering unprecedented, multi-million dollar growth in sales and revenue.

Stacey runs The Confident Marketer Playbook, a mentorship program to help b2b marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results.

Stacey is the co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams. She has contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and dozens of marketing and business podcasts.

LinkedIn:

https://www.linkedin.com/in/staceydanheiser/

Website: https://shakemktg.com

Confident Marketer scorecard:

https://shakemktg.com/the-confident-marketing-scorecard

Stand Out Marketing book: https://shakemktg.com/standoutmarketing

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #30 - How to Measure Employee Advocacy Success (with Tim Williams)

Tue, 31 Jan 2023 11:30:00 +0000

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT TIM WILLIAMS (CEO - Onalytica)

Tim is the CEO of Onalytica, the market-leading B2B Influencer Marketing software to help brands discover, engage and manage relevant influencers for their brand. Tim has over 15 years’ experience working in social media analytics and measuring the impact of marketing & comms strategies against business outcomes and helping integrate influencers into a wider social advocacy strategy. His work at Onalytica is focused on connecting brands & influencer communities together to help them create inspiring content for audiences around the world. He helps marketers and comms professionals leverage their employee & external influencer voices to move away from creating self-serving brand content and help them build scalable programs to achieve this cost-effectively.

You can follow Tim on LinkedIn, via this link: https://www.linkedin.com/in/williamstim1979/

You can learn more about Onalytica and the Guild app from their website: https://onalytica.com/https://onalytica.com/

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #29 - How Verint Does Internal Marketing: A Case Story (with Celia Fleischaker)

Mon, 9 Jan 2023 11:30:00 +0000

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT CELIA

Celia Fleischaker is Chief Marketing Officer at Verint, a nearly $1 billion publicly traded provider of customer engagement software used by 85% of Fortune 100 companies and thousands of companies worldwide. Before joining Verint, Celia led the marketing organizations at high-growth enterprise software companies PROS and Epicor, experiencing both public and private equity ownership. Marketing is a passion that led to a 20+ year fulfilling career in B2B technology marketing.

You can follow Celia on LinkedIn, via this link: https://www.linkedin.com/in/celiafleischaker/

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #28 - The 10 To-Don'ts of Employee Advocacy (with Yvonne Boateng)

Wed, 30 Nov 2022 11:30:00 +0000

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT YVONNE

Yvonne is owner of BEE Online Consulting that specialises in employee advocacy. She is on a mission to build the professional brand of employees and senior leaders, and turn them into influential voices and effective brand ambassadors on LinkedIn. Her passion started while working at LinkedIn, strategically helping enterprise clients in the tech, education, and government sectors to build strong brands through paid and content marketing. She has worked with global brands to create their strategy, launch, run and train the workforce including senior leaders as part of employee advocacy programs. She loves sparking the interest and seeing those penny-dropping moments through her conversations, event speeches and training she delivers. You can follow and connect with Yvonne on LinkedIn.

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #27 - How to Leverage Your Internal Newsletter (with Jamie Levin)

Mon, 7 Nov 2022 11:00:00 +0000

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT JAMIE

Jamie Levin is a strategic communications consultant, with 15+ years of experience, spanning internal and external communications, events, community initiatives and engagement. As a versatile executive, with an excellent record of achievement as a collaborative partner supporting business objectives and bringing vision to life, she has demonstrated her commitment to being a proactive leader and innovative problem solver who is recognized for implementing effective team building skills, successfully identifying engagement opportunities, and employing cross- functional initiatives to support company culture, and utilizing creative business building analytical and problem-solving skills. Jamie prides herself in being an excellent communicator who is strategically adept at translating strategy into a sound agenda that directly connects to overall business strategy reinforcing a people-first mentality. You can connect with Jamie, via Jamie S. Levin | LinkedIn

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #26 - Leveraging Employees as Influencers (with Tom Augenthaler)

Tue, 25 Oct 2022 10:30:00 +0000

Thanks for listening!

If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand.

ABOUT TOM

Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. He founded The Influence Marketer to share his ideas and knowledge with others looking to learn about this rapidly growing strategy. Tom has been leveraging the power of influencer marketing since 2007, and as a consultant helping corporate clients since 2009. He is an international speaker, corporate trainer and recognized as one of the Top 50 experts in the field by Talking Influence. He writes for a number of media outlets including Social Media Examiner, Social Media Today and TheBeautyInfluencers. You can follow him on LinkedIn, Twitter and his website.

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #25 - Employees: Your External Comms Superpower (with Mike Klein)

Sun, 2 Oct 2022 12:00:00 +0000

Thanks for listening!

ABOUT MIKE

Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research and measurement. With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Mike has worked with large organizations in the US and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the US Department of Transportation. He is the founder of #WeLeadComms, a daily global recognition program for communication leaders, and is a certified Strategic Communication Management Professional.

Website: www.changingtheterms.com

Article: what to do with a recession coming: https://www.linkedin.com/pulse/theyre-saying-r-word-again-its-time-comms-pros-saddle-mike?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B%2FZjjUpxZTb%2BwpN2cy8%2FYgw%3D%3D

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #24 - Building Thought Leadership to Grow the Brand (with Bill Sherman)

Fri, 16 Sep 2022 10:00:00 +0000

Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers.

Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember you and, likely, choose you, when they're ready to buy.

In this episode, you'll learn how you can build a culture of thought leadership, with company employees, to help grow the company brand, and employees' personal brands as well.

Thanks for listening!

ABOUT BILL

Bill Sherman helps people take their ideas to scale through thought leadership. He's been in the field for over twenty years, and he focuses on crafting thought leadership strategy and creating impact through campaigns.

Bill works with individuals and organizational clients as the COO of Thought Leadership Leverage. Like most thought leadership practitioners, he didn't expect to land in this field. In his 30s, he expected to be an academic teaching English Lit and Drama to undergraduates. And then he spent a decade in Org Development consulting for Fortune 500s before landing in thought leadership.

These days, Bill regularly speaks about thought leadership--as the host of the monthly OrgTL Roundtable, the co-host of the "Leveraging Thought Leadership" podcast, and on social media such as LinkedIn.

On a personal level -- Bill is a survivor of complete heart failure, a dedicated runner, and a recreational baker. He lives in Las Vegas, Nevada. You can follow Bill's musings on thought leadership on LinkedIn.

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #23 - How to Help Employees Build their Personal Brands (with Jarrett Thomas)

Wed, 31 Aug 2022 11:00:00 +0000

In this episode, we'll be covering:

How companies can grow brand and leads, when their employees have strong personal brands, online;
How employees can grow professionally and personally, when they build their personal brands on social media/online; and
The steps companies can take to help their employees build their personal brands, and how to mitigate any pitfalls.

Thanks for listening!

ABOUT JARRETT THOMAS

Jarrett Thomas has over 10 years of digital sales experience, which includes selling Display Ads, Programmatic, Social Listening, SEO, and SaaS, was a VP of sales at the agency and recently served as a strategic account manager at Hootsuite. With the help of personal branding, he was not just able to close US$2M in sales but also interviewed Chris Walker, Dave Gerhardt and other such industry leaders on his podcasts 'Rankable' and 'More than a Title'. Follow and connect with him on LinkedIn (via https://www.linkedin.com/in/jarrettthomas1/). Check out his current podcast, "More than a Title Podcast" on YouTube (via https://www.youtube.com/channel/UC0d23q6O8d8D4gOrrwLMNJQ).

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #22 - How to Create an Internal Podcast (with Tristan Pelligrino)

Wed, 17 Aug 2022 11:00:00 +0000

In this episode, we'll discuss:

Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees;
How to get started; and
Pitfalls you should avoid.

Thanks for listening!

ABOUT TRISTAN PELLIGRINO

Tristan is the co-founder of Motion, which is a done-for-you podcasting service.

Follow him on LinkedIn (via https://www.linkedin.com/in/tristanpelligrino/)

Learn more about Motion, via their website (http://motionagency.io/)

Listen and subscribe to Motion's podcast, "Recorded Content", (via https://motionagency.io/recorded-content-podcast/)

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

With 20 years of experience, Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a passion project that was borne out of her belief that a company's growth and marketing strategies are sure to succeed, when its employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on:

LinkedIn - (linkedin.com/in/kerryastimpson)

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .

Episode #21 - How Mercer Wins at Employee Advocacy (An Internal Marketing Case Story with Danielle Guzman)

Tue, 19 Jul 2022 03:59:40 +0000

In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how you can start or grow an employee advocacy program in your company. We'll be 'flipping the marketing conversation from external to internal', with Danielle Guzman, Mercer's Global Head of Social Media.

Thanks for listening!

ABOUT DANIELLE GUZMAN

Danielle Guzman is the Global Head of Social Media for Mercer. She is a financial services and insurance industry professional with global experience in leadership positions spanning product development, learning and development, marketing, customer insights, and social media. She has over 15 years of experience in international, multilingual and multicultural work. The majority of her career has been spent working overseas, helping organizations develop and launch products and services, and drive digital innovation in more than 51 countries. Today Danielle champions that experience in her role at Mercer, bringing conversations to life on social media through an integrated brand, employee advocacy and influencer marketing strategy. Named the Communicator of the Year by Dynamic Signal, Danielle is ranked number 1 for both the Future of Work and Finance in the Global Study into Consultancy Employees’ Online Presence & Influence by Onalytica, number 8 Women in Finance: Top 100 Influencers byOnalytica, and number four influencer in The Future of Recruitment: Top 100 Influencers by Onalytica. Danielle strongly believes in giving back to the community, and dedicates time to mentoring Fintech and Insurtech startups and working with entrepreneurs and leaders to build their personal brands and social media presence.

You can follow and connect with Danielle on:

LinkedIn (linkedin.com/in/guzmandanielle) and Twitter (@guzmand).

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

LinkedIn - (linkedin.com/in/kerryastimpson) or Twitter - (@kerryastimpson)

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)

Episode #20 - Creating Internal Marketing Campaigns that Win (with Rick Knudtson)

Thu, 31 Mar 2022 10:10:00 +0000

We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees?

Why? Because impactful internal marketing campaigns help to engage and empower employees to be better able to deliver on the brand promise...and to be powerful advocates of the company brand to our customers.

In this last episode of Season 2, CEO and Co-founder of Workshop (this podcast's Season 2 sponsor), Rick Knudtson, will take us through everything you can do to create internal marketing campaigns that win.

In this conversation, we'll cover:

What companies need to do first, before starting to create those campaigns;
Steps that need to be included in the campaign creation process;
Choosing the most effective channels for those campaigns; and
Measuring campaign effectiveness.

Thanks for listening!

If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. And, yes, I'll be back for Season 3!! The first episode goes live on July 18, 2022. See again soon!!

ABOUT WORKSHOP (Season 2 Podcast Sponsor)

Head on over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com

Episode #19 - Employee Advocacy at Ericsson (An Internal Marketing Case Story with Anita Veszeli)

Thu, 24 Feb 2022 11:00:00 +0000

Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able to connect with target audiences, in a way that the 'brand messaging' could not do. Being one of those brands that has been successfully doing employee advocacy for almost 10 years, you won't want to miss a minute of this special case story episode about Ericsson, which is choked full of practical insights and takeaways.

In this "Internal Marketing Case Story" episode, Anita Veszeli, Ericsson's director of social media and advocacy, breaks down:

The background on why Ericsson was an early adopter of employee advocacy
How the company got started and now runs the programme
Lessons learned along their decade-long journey
How do they measure impact and success of their employee advocacy programme

Thanks for listening!

ABOUT ANITA

Anita is the Director of Social Media and Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.

Follow Anita and check out her awesome content.

https://twitter.com/anitaveszeli
https://www.linkedin.com/in/anitaveszeli/

https://www.instagram.com/anitaveszeli/

https://www.linkedin.com/in/anitaveszeli/details/featured/

ABOUT WORKSHOP (Season 2 Podcast Sponsor)

Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program for your company.

Episode #18 - Why Your Brand's Community Needs Company Employees (with Chantelle Marcelle)

Tue, 1 Feb 2022 11:30:00 +0000

Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room.

But too many brands forget the fact that its company employees must form part of that all-important community...and a very crucial part at that. Employees are a brand's ambassadors who know the brand more intimately than customers do. And so the all-important question is, does the internal community experience mirror the external experience?

Marketing consultant, Chantelle Marcelle, helps us to understand why your employees need to be engaged as part of your brand community. In this episode, we'll explore:

Where the whole idea of community came from;
What makes a strong brand community;
Examples of brands who are building great communities; and
The role that employees can play in building community for the company brand.

Thanks for listening!

ABOUT CHANTELLE

Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, growth strategy, SEO, and analytics. She's also a huge believer in developing a community-led mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking.

Follow Chantelle and check out her awesome marketing content. Tip: her newsletter is awesome!!

Website: https://chantellemarcelle.com

Twitter: https://twitter.com/ccmarce_writes

Instagram: https://instagram.com/swipe_marketing

YouTube: https://www.youtube.com/channel/UCV2pz7GU54JSwQ1qYdg9DLg

ABOUT WORKSHOP (Season 2 Podcast Sponsor)

If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com

Episode #17 - Engaging Employees to Live Out the Brand Purpose (with Deborah Mersino)

stimpsonkerryann@gmail.com (Kerry-Ann Betton Stimpson) — Thu, 13 Jan 2022 11:15:00 +0000

Even before the COVID-19 pandemic, employees had already begun to decide that they'd rather work for companies that are making a positive impact on the world. They also wanted to be a part of companies that had similar values to their own. Now, more companies are also realizing the crucial importance of engaging employees in a way that inspires them to deliver on the brand promise.

How? By engaging employees and creating an emotional connection to the brand purpose.

In this episode, leadership consultant and executive coach, Deborah Mersino, who also has more than 25 years of marketing experience, will share some interesting insights about:

What a brand purpose is, and how it differs from the company mission and vision;
How companies should be using their brand purpose;
Why engaging employees in the brand purpose is important to strategic success; and
Practical examples of companies who have successfully engaged employees around purpose.

Thanks for listening!

ABOUT DEBORAH MERSINO

Deborah Mersino, a leadership consultant and executive coach, is problem solver known for her ability to deliver formidable insights and ambitious results. As co-founder of Mersino Consulting, LLC, she partners specifically with leaders of nonprofits, not-for-profits, b-corps, and socially responsible businesses throughout the United States to foster minimal politics, minimal confusion, high productivity, high morale, and low turnover to “Elevate Good in the World.” In her leadership consulting and executive coaching with presidents, CEOs, executive directors, and other leaders, she provides proven tools, methodologies and frameworks that benefit leaders, teams, and organizations in maximizing organizational health.

Deborah can be reached at Deborah@MersinoConsulting.com or on LinkedIn.

ABOUT WORKSHOP (Season 2 Podcast Sponsor)

Thank you for listening.

The next episode will be published on January 24, 2022.

Episode #16 - How Employees' Personal Brands Can Build the Company Brand (with Jon Michail)

Tue, 28 Dec 2021 03:28:30 +0000

It's been found that public trust in established institutions and companies is at its lowest level...especially on social media. The consumer now craves authentic communication from brands, which can't be achieved using the old advertising (and even content marketing) playbook. The best way for company brands to authentically connect with its target audience is through its most powerful ambassadors/advocates, its own employees.

Happy and engaged employees, who are empowered to build their personal brands, want to share the great news about the company they represent; and that type of authentic sharing is invaluable for company brands that, ultimately, benefit from increased brand equity. From the CEO, like Richard Branson, Elon Musk and Oprah Winfrey, to frontline employees in customer service, there is significant value in companies who choose to create a culture that empowers everyone to build a personal brand.

International image consultant and best-selling author, Jon Michail, will be a part of this episode's discussion, where we'll be exploring:

Why employee advocacy is better than traditional influencer marketing;
What companies need to do to create the right environment to engage and empower their teams to become brand ambassadors/advocates; and
How leaders can make the shifts necessary, to create a branding win-win for both the company and its employees.

Thanks for listening!

If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share this podcast with anyone in your network whom, you believe, will find it valuable.

ABOUT JON MICHAIL

Jon is an award-winning image consultant and personal branding pioneer, publishing his first book "Life Branding" in 2002. He's had an eclectic career spanning from being a designer with the Christian Dior brand to manufacturing, distribution and retail to sports management, business consulting, VC and joint-venture creation spanning four continents. He is the Founder and Group CEO of Image Group International. Established in 1989, Image Group International is recognized as Australasia’s leading personal brand image advisory, with representative offices in New York and Southeast Asia (http://www.imagegroup.com.au/).

You may follow and connect with Jon on LinkedIn (https://www.linkedin.com/in/jonmichail-personalbrandingcoach/) or Twitter (@jon_michail).

You may also read his recent article, How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity, on Forbes.com, via the URL below.

https://the-internal-marketing-podcast.simplecast.com/episodes/episode-16-how-employees-personal-brands-can-build-the-company-brand-with-jon-michail

ABOUT WORKSHOP (Season 2 Global Sponsor)

Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.

The next episode will be released on January 9, 2022.

Episode #15 - How Internal Comms & Marketing Can Partner to Win (with Arlene Amitirigala)

Mon, 13 Dec 2021 11:00:00 +0000

There can no longer be any separation between your company's internal messaging to employees, and its external messaging to your customers. Platforms, like social media, make it easy for employees to share information with their networks...which likely includes current and prospective customers. This means that your employees are key stakeholders who can help or hurt your goals to build the brand and drive growth.

Your internal and external messaging, therefore, have to be aligned; and that alignment best happens when the marketing and internal communications functions have a solid strategic partnership.

In this episode, we'll be 'flipping the marketing conversation from external to internal' with Arlene Amitirigala, and share how internal comms. and marketing can partner to win at engaging employees and empowering them to become advocates of the company brand.

We'll be discussing:

The roles of internal comms. and marketing;
Why these two functions need to work more closely together;
Practical examples of what a successful partnership between them can look like, and what it can achieve; and
Pitfalls to avoid when these functions work together.

Thanks for listening!

ABOUT ARLENE

Arlene Amitirigala is a global Communications Specialist with expertise in internal communications, behaviour change, employee engagement and building a culture of inclusive leadership. She has worked for over two decades in marketing and communications. Her career journey spans several senior roles in the private and public sector in her native Jamaica where she worked across various sectors including tourism, export promotion, and information, communication & technology. She later led corporate communications for Diageo’s Latin America and Caribbean regional business before moving to London to lead engagement and employee communications across Europe and Great Britain.

Born in St. Andrew, Jamaica, Arlene studied journalism at the undergraduate level. Her academic qualifications include a Master’s in Communication for Social and Behaviour Change from the University of The West Indies, a postgraduate certificate in Global Marketing Communication and Advertising from Emerson College, and an MBA with distinction from the Solvay Management School in Belgium.

Arlene has lived and worked in several different countries; she now resides in Toronto, Canada, from where she provides communication consulting services to a range of clients and hosts The Change Diaries Podcast on Apple podcasts and Spotify.

Connect with Arlene here:

www.linkedin.com/in/arleneamitirigala/

www.trulyarlene.com

ABOUT WORKSHOP (Season 2 Sponsor)

Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams).

Head on over to useworkshop.com/marketing to learn more and to download their complete 7-step guide to running an impressive internal communications audit.

An audit is the very first step of any great internal communications strategy. Even if your team hasn’t formally put together a plan in the past, your organization has developed channels, patterns, and processes organically, and it’s crucial to understand how information is flowing. Starting with an audit can tell you where you might be missing the mark with current communications, including gaps in information, misunderstandings, overlooked teams, and ignored channels.

Episode #14 - Building an Employer Brand with Employee Brand Advocacy (with Nate Guggia)

Mon, 29 Nov 2021 07:48:27 +0000

The Great Resignation has shown that compensation and benefits are not the only things that people are using to evaluate which company they should work for. Quality of life and working with a company that shares their personal values have now become an important part of the 'checklist' that job hunters use in their decision-making process.

In this episode, we're flipping the marketing conversation from 'external' to 'internal' with Nate Guggia, who will break down:

Why company leadership needs to care about their employer brand;
Popular strategies companies are now using to build a great employer brand, through employee brand advocacy;
How employees sharing valuable content online is an efficient and effective way to build an employer brand; and
What companies can do to engage and empower their employees to get started.

Thank you for listening; and please consider sharing this episode with anyone who would find it valuable. The next podcast episode will be published on Friday, December 10, 2021.

ABOUT NATE GUGGIA

Nate Guggia is the co-founder of Before You Apply (beforeyouapply.com), a content platform and creative studio that specializes in helping companies give candidates an insider's look at their teams and culture. Before You Apply has special expertise creating content for highly technical audiences in extremely competitive markets that helps companies and talent teams hire fast.

You can follow Nate on LinkedIn ( https://www.linkedin.com/in/nateguggia/ )

Every year Nate talks with hundreds of marketing, people, and recruiting leaders. He uses a newsletter to distill what he's hearing. You can subscribe to his newsletter, Nate is Learning, which can accessed from https://nateislearning.beforeyouapply.com/

ABOUT WORKSHOP (Season 2 Sponsor)

Also, If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise.

The Happy Monday Club newsletter is designed to help you create a positive, supported, impactful culture at any company size. Join over 10,000 culture-focused leaders today, and sign up at happymondayclub.com

Episode #13 - How Culture Impacts Employee Engagement (with Tiffany Castagno)

Sat, 13 Nov 2021 06:28:04 +0000

Bad employee reviews of a company can do as much damage as poor customer reviews.

Why? You won't be able to retain and attract top talent; you won't be able to consistently deliver on your brand promise to your customers; and employees won't be motivated to advocate for the company brand. This is where company culture comes in. Toxic company cultures can help to make or break a company brand.

And, culture is not just HR's job. Everyone owns culture and, you guessed it, marketing should play a huge role in culture-building as well.

Transformative HR consultant, Tiffany Castagno, joins me in this episode to share:

Why marketers even need to care about the company's culture;
How culture can help or hurt employee engagement; and
How marketing can help to create a strong company culture.

I invite you to subscribe and share this podcast with anyone whom, you believe, would benefit.

ABOUT TIFFANY CASTAGNO

Tiffany is a Transformative HR Curator of Culture and the CEO of CEPHR. You can follow her awesome content on LinkedIn (https://www.linkedin.com/in/tiffanycastagno/); or check out her company website at http://www.cephrconsulting.com/. Also, check out her book "Can a Zebra Change Its Stripes?" (https://www.amazon.com/Change-Stripes-Brunos-Amazing-Adventures/dp/173477018X).

ABOUT WORKSHOP (Season 2 Sponsor)

Thank you for listening.

The next episode will be published on November 24.

Episode #12 - How to Empower Employees to Create Content (with Camille Trent)

Fri, 29 Oct 2021 23:49:18 +0000

For brands that are serious about encouraging employees to build both the company brand and the employees’ personal brands, through employee advocacy; marketers need to empower employees to get started and gain momentum, with generating and sharing content.

At the heart of employee advocacy is employees’ ability to develop and share valued-added content with their network. That is where most employees shy away.

In this episode, Camille Trent, Head of Content at Dooly (and one of my content marketing faves on LinkedIn) will share tips taken from her own personal experience about how employees can:

1. Get started in creating content...it isn't as hard as you think; and

2. Improve their ability to create valuable content on social media.

ABOUT CAMILLE

Camille Trent is the head of content at Dooly (Dooly.ai), where she helps revenue teams close more deals, faster. When she's not writing and planning content, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.

Follow Camille on LinkedIn - http://linkedin.com/in/camillehansentrent

ABOUT WORKSHOP (Season 2 Sponsor)

Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.

Thank you for tuning in to Episode 2 of Season 2. Do share this podcast with anyone who'll find it valuable.

The next episode will be released on November 12, 2021.

Episode #11 - Creating a Winning Culture for Employee Brand Advocacy (with Chris Walker)

Fri, 15 Oct 2021 11:00:00 +0000

It's a fact that the most efficient and cost-effective way for companies to build their brands and drive revenue growth is through employee (brand) advocacy, especially on social media.

Chris Walker and his Refine Labs team of employees are well-known for the value-added content that they each provide, via their personal accounts on LinkedIn...and that content doesn't have to be related to their industry either. That's right! As its CEO, Chris believes that Refine Labs has benefitted significantly from his and his employees' personal presence on social media...aka employee advocacy. According to him, most of his company's growth opportunities have come through those very same activities on LinkedIn.

In this episode, Chris will share:

His company's winning experience with employee advocacy;
Why more company's should be doing employee advocacy online; and
The first steps that a company's leadership and marketing function can take towards creating a winning employee advocacy culture of its own.

Want to see how Chris and some of his team 'walk the talk', via their respective personal accounts on LinkedIn? Go follow them! Here are the links to their personal LinkedIn profile pages here:

Chris (CEO) - https://www.linkedin.com/in/chris-walker-41597028/

Megan (COO & CCO) - https://www.linkedin.com/in/meganwhitebowen/

Sam (VP of Demand Gen) - https://www.linkedin.com/in/samkuehnle/

About Chris Walker

Chris Walker is the Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing. Refine Labs executes tactics that align with how consumers actually buy, instead of generating fruitless leads. Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Chris also hosts the State of Demand Gen podcast (here's the link - https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213), where he shares tangible advice and tactics alongside today’s top B2B marketers.

About Our Sponsor for Season 2 - WORKSHOP

Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.

Thank you for tuning in to Episode 1 of Season 2. Do share this podcast with anyone who'll find it valuable.

The next episode will go live on October 29, 2021.

Episode #10 - How Marketers Can Boost Their Internal Reputation (A Special Coaching Episode with Nicky Pitt))

Tue, 8 Jun 2021 05:18:05 +0000

Marketers continue to struggle with being seen as playing a critical role in driving company growth. As a CMO, this challenge is something I'm very aware of, and so I couldn't have an internal marketing conversation without also focusing on how strong (or not) our internal partnerships are, with our colleagues right across the company.

Are you ready for your very own coaching session? Then grab a cup, a notebook and get comfortable, as Leadership Coach, Nicole (Nicky) Pitt, takes us on an introspective journey of self-assessment.

In this conversation, she'll be covering:

Communication challenges that impact our working relationships;
How we can self-assess to identify what's inhibiting our ability to 'land well' on others; and
The steps we can take to better understand and speak the language of the business.

Nicky is a Leadership Coach and Learning Consultant, based in Canada; and can be easily found on LinkedIn https://www.linkedin.com/in/nicolempitt .

RESOURCES (as mentioned in this episode):

1. Tasha Eurich on Increasing Self Awareness - https://www.ted.com/talks/tasha_eurich_increase_your_self_awareness_with_one_simple_fix?language=en

2. Marshall Goldsmith on Feedforward - https://www.marshallgoldsmith.com/articles/try-feedforward-instead-feedback/

3. Drew Dudley (Lollipop Moments) - https://www.ted.com/talks/drew_dudley_everyday_leadership?language=en

Thank you for listening and, as always, I invite you to subscribe, leave a rating/review and, most importantly, share this episode with anyone you believe would find it valuable.

Episode #9 - Engaging Employees, in Times of Crisis (with Basil Jarrett)

Thu, 20 May 2021 04:02:54 +0000

It's employees that help to 'keep the ship afloat', during times of crisis. If it's one thing that the COVID-19 pandemic has taught us, is that company brands need their people.

How companies engage employees in tough times, can make all the difference between how a company survives and thrives.

In this episode, we'll be "flipping the marketing conversion from external to internal" with Major Basil Jarrett, who's a Crisis Communications Strategist and the CEO of Artemis Consulting (a communications consultancy).

We'll be covering:

Why engaging employees, during times of crisis is so crucial to business success; and
How companies can get started.

Artemis Consulting is a communications consultancy that also specializes in crisis communications. Major Basil Jarrett is happy to continue this conversation, and can be easily found on LinkedIn, via the following URL:

https://jm.linkedin.com/in/basiljarrett

Thank you for listening and I invite you to subscribe to this podcast, and share it with your colleagues.

Episode #8 - How Artificial Intelligence Can Supercharge Your Content Creation (with Paul B. Thompson)

Mon, 3 May 2021 01:30:48 +0000

We're 'flipping' the marketing conversation (from external to internal), by looking at how artificial intelligence (A.I.) can supercharge the content creation 'game', for those employees who want to generate content to help build their company and personal brands...but who may find the whole thing daunting.

In this episode, we'll talk about:

The historical journey of how A.I. came into being;
How the technology works to help content creators to generate better content; and
Why you need to leverage the great A.I. tools now easily available, to take the headache out of content creation.

My featured guest, Paul G. Thompson, is the Founder and CEO @HelloScribe.

To get started, you're invited to check out their awesome A.I. platform at HelloScribe.guru ...and try it out for yourself!

Thanks for listening; and I invite you to subscribe, rate and review and, most of all, to share this information with anyone whom, you believe, would find it helpful.

#7 - The What & Why of Endomarketing (with Paulo Pinto Santos)

Tue, 30 Mar 2021 04:30:09 +0000

This episode's featured guest, Paulo Pinto Santos, is a marketing director, author and speaker.

He is an experienced strategic enterprise manager, with specialties in the areas of international marketing, digital marketing, B2B growth and strategy. Paulo can be found on LinkedIn, where he'll be happy to connect.

linkedin.com/in/paulo-pinto-santos

#6 Employee Brand Advocacy Case Story - Rabobank

Mon, 15 Mar 2021 13:00:00 +0000

We've heard many times that people prefer to connect with people (on social media)...not brands. The people who represent a company brand, are its employees. More companies are realizing the benefits of leveraging the personal brands of their employees, on social media, to build the company brand and drive growth.

Rabobank is an international bank (headquartered in the Netherlands), whose purpose is being socially responsible. As a way to drive deeper connections with its customers, even as the world becomes more digital, they launched an employee brand advocacy program on social media.

In this episode, I'll be speaking with Rabobank's social media lead, Tessa Wagensveld, who'll share:

How they rolled out the program;
The role of the brand purpose in how the program is executed; and
Why B2B and B2C companies need to incorporate employee brand advocacy in their marketing strategies.

Thank you for tuning in to another episode and 'flipping the marketing conversation (from external to internal) with me. I invite you to follow The Internal Marketing Podcast on your favorite podcasting app, and share it with anyone who'd find it interesting.

RESOURCES:

Rabobank's website: www.rabobank.com

#5: Employee Engagement is the New Content Marketing (with Michael Brenner)

Thu, 4 Feb 2021 05:15:55 +0000

Content marketing doesn't have to reside solely in the marketing department. If your company enjoys high employee engagement, happy employees who are empowered to share their personal stories and expertise, is a great way to super-charge your content marketing strategy, at a fraction of the cost.

Our featured guest, best-selling author and CEO of the Marketing Insider Group, Michael Brenner, shares why employee engagement is the new content marketing strategy, as well as some great examples of companies who have leveraged this approach.

Thank you for listening. I invite you join The Internal Marketing Podcast tribe by subscribing and sharing it with anyone you believe could benefit from our great conversations.

About Our Featured Guest

Michael Brenner is a CMO influencer, Motivational Speaker and CEO of Marketing Insider Group, where he has worked with 100+ brands in building effective thought leadership, content marketing and employee activation programs. After 25 years in sales, marketing, and leadership roles with brands like SAP, Nielsen, and a number of high-growth startups, today Michael enjoys sharing his experiences and client stories to inspire leaders like you into action that creates impact. He is also the best-selling author of 3 books including his latest Mean People Suck, The Content Formula, and Digital Marketing Growth Hacks.

#4: Building Brands with Employee Social Media Advocacy (with James Robert Lay)

Fri, 15 Jan 2021 07:38:19 +0000

Content marketing in the social/digital space isn't new; but, who distributes that content will impact its success.

People want to connect with people, not 'faceless' brands. Connection builds trust. So how can a brand drive deeper connections and growth? By leveraging its people (its employees), through an employee social media advocacy group.

In this episode, we'll be 'flipping' the marketing conversation from external to internal with the James Robert Lay, who'll breakdown why companies need to incorporate employee social media advocacy into their digital marketing.

I invite you to join The Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.

Thank you for listening!

Kerry-Ann

About James Robert Lay

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. He is the author of the bestselling book, "Banking on Digital Growth". He is also the founder and CEO of the Digital Growth Institute. (https://www.digitalgrowth.com/)

James Robert has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer."

#3: Internal Mktg Case Story - Umpqua Bank (with Lani Hayward)

Tue, 29 Dec 2020 06:56:15 +0000

This 'case story' episode is sure to get your marketing creative juices flowing with great ideas about how you can leverage internal marketing in your marketing strategy.

Umpqua Bank is an iconic brand that has a rich 'case story' of how it engages and empowers its employees to be powerful advocates of the brand.

A crucial part of understanding internal marketing is knowing about all of the great company brands that are doing it well.

We'll be 'flipping the marketing conversation' from external to internal with Lani Hayward, who is a brand and organizational consultant and a former EVP of Creative Strategies at Umpqua Bank. In this episode, she provides some great examples of how Umpqua did internal marketing in a way that was uniquely their own.

Lani is also the founder of WOVEN consulting, and can be contacted via the company website, www.woven-consulting.com

ADDITIONAL RESOURCES:

To view Lani's keynote presentation (that was mentioned in the episode), from the Financial Brand Forum, simply search for "Forum 2014 Keynote Presentation – The Umpqua Bank Strategy" on YouTube.

I invite you to join the Internal Marketing Podcast tribe by subscribing, listening, reviewing and (most importantly) sharing this awesome content with your fellow marketing or leadership colleagues.

Thank you for listening.

Kerry-Ann

Episode #2: How a Company Brand Can Win on LinkedIn (with Luan Wise)

stimpsonkerryann@gmail.com (Luan Wise, Kerry-Ann Betton Stimpson) — Mon, 14 Dec 2020 04:34:13 +0000

What's this episode about?

LinkedIn is one of the world's top social platforms for professional networking. Companies invest a lot of marketing resources to develop content for its company LinkedIn page, as part of its brand-building and lead generation strategy...with most not seeing the kind of engagement they'd expected.

Why? Well, our guest, Luan Wise, is here to tell us what marketers need to do, instead, to build their company brand and grow leads, on LinkedIn. (Hint: it is not by focusing on the company LinkedIn page). And, you guessed it, it involves internal marketing.

So, listen in to another 'marketing conversation flip (from external to internal)', where we'll dive into how a company can win on LinkedIn.

About our guest:

Luan Wise is marketer, trainer and author. I invite you to follow her on LinkedIn; and to check out her website at https://www.luanwise.co.uk , where you can also subscribe to her newsletter, to keep up with the latest trends in social media, and what she's currently working on.

Additional resources from this episode:

Download this great one-pager, by Luan, which shares "15 Status Update Ideas for LinkedIn".

https://www.dropbox.com/s/f59b65a5exu8ktf/LW%20Status%20update%20download.pdf?dl=0

Don't forget to subscribe to The Internal Marketing Podcast and leave a review! I'd love your feedback.

Thanks for listening!

Kerry-Ann

#1: Why Your Company Needs Internal Marketing (with Chris Wallace)

stimpsonkerryann@gmail.com (Kerry-Ann Betton Stimpson) — Tue, 1 Dec 2020 05:28:22 +0000

In my very first episode, I'll be 'flipping the marketing conversation (from external to internal)' with my guest Chris Wallace, Co-founder and President of InnerView Group.

We'll be taking a deep dive into internal marketing; why companies need it; why they think they're doing it (but are not doing it correctly); and why even the best marketing strategies won't be truly successful without it.

Let's face it, if your employees aren't engaged in the brand, then why would your customers.

Follow Chris and InnerView Group on LinkedIn and visit InnerView Group's website at www.innerviewgroup.com.

I'm excited that you've decided to join me and invite you to subscribe to The Internal Marketing Podcast. Don't miss out on future episodes with my other exciting guests, from across the world.

Kerry-Ann Stimpson

The Internal Marketing Podcast - Trailer (Nov 2020)

stimpsonkerryann@gmail.com (Kerry-Ann Betton Stimpson) — Thu, 5 Nov 2020 05:10:02 +0000

The Internal Marketing Podcast host, Kerry-Ann Betton Stimpson, shares a quick peek into what's in store for the first season of this unique podcast series.

A CMO herself, Kerry-Ann will host a cadre of experts from around the world, who will share their insights into how you can implement or enhance your company's internal marketing strategy.