The Client Converter Podcast

Episode 10: From TV Producer To Digital Agency Owner

start@theclientconverter.com (Michael Alaniz) — Sun, 15 Sep 2019 00:00:00 +0000

In this episode Michael and special guest, Jennifer Sunnerton of Moko Media, discuss how to pivot careers and take the plunge into Entrepreneurship. From diving in with no sales experience to why it’s crucial to selectively choose your clients from the jump, Michael and Jenn walk through the ups and downs of starting a digital agency and how pivoting your career can change your life. The bottom line is this – it is possible. Learn how being in the entrepreneurship trenches can transform you, why you should be selective of your clients from the beginning, and how it’s never too late to pivot.

Episode 15: Zach Spuckler Disrupting The Internet Marketing Industry

start@theclientconverter.com (Michael Alaniz) — Sat, 1 Dec 2018 00:00:00 +0000

Zach Spuckler is an online business strategist and founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners.

Zach’s podcast and courses are full of proven strategies for business owners – including insider secrets that propelled him from being a 22-year-old pursuing a master’s degree into a successful entrepreneur with hundreds of paying students.

He currently coaches 6 and 7-figure entrepreneurs on how to grow their businesses leveraging product launches, Facebook ads, and email marketing.

Learn more about Zach by visiting his website www.heartsoulhustle.com or following him on Instagram.

Episode 14: Behind the Scenes of a 7 Figure Product Launch with Google Ads

start@theclientconverter.com (Michael Alaniz) — Thu, 15 Nov 2018 00:00:00 +0000

In this episode, Michael discusses his takeaways from the recent 7 figure launch he ran for a client, and how learning from past launches was an invaluable asset that allowed him to make this launch his most successful yet. Michael will walk you through his top tips for making your next product launch successful and profitable. You’ll learn: The tools and preparation needed to get your launch off the ground How to leverage the power of Youtube and Display networks on Google Ads to acquire the right leads How taking advantage of these underutilized tools can help you beat the cost per conversion of Facebook ads. The tools in this episode will help you put your next product launch in a position to succeed with a special offer at the end for anyone interested in learning more about Google Ads. So, without further adieu, we hope you enjoy the episode.

Episode 13: Marketing Professional Services Online

start@theclientconverter.com (Michael Alaniz) — Thu, 1 Nov 2018 00:00:00 +0000

There are 8 specific areas every service-based business must address in order to get the most out of online marketing. This show has been specifically designed for businesses that offer professional services to local residents and companies. So, whether you’re just getting started in marketing services or already generate 1-5 million in revenue and wish to improve by 20 – 30% – this episode is for you.

Episode 12: Should Professional Service Businesses Use Google Ads or Facebook Ads?

start@theclientconverter.com (Michael Alaniz) — Mon, 15 Oct 2018 00:00:00 +0000

If you are a Doctor, Attorney, CPA, or any sort of professional selling services within a 20-mile radius of your office and would like to generate more business – this show is for you. In this show, you will learn. If Google Ads are Better than Facebook Ads Should you continue your Facebook Ads or Stop Them How Google Search can help any business grow A secret weapon on the Google Network that almost ZERO business professionals are using.

Episode 11: The Wrong Sales Can Hurt Your Business

start@theclientconverter.com (Michael Alaniz) — Mon, 1 Oct 2018 00:00:00 +0000

In this episode, Michael breaks down why not all business is created equal, and how the wrong business can actually hurt you in the long run. Service selling is the equivalent of getting into a romantic relationship. Not that you’re hooking up with clients. But it’s intimate. You’re dealing with someone’s money. So the question is…how do you find the right people? In this episode, you’ll learn how to set boundaries, attract the right clients, and create sustainable and profitable business relationships.

Episode 9: The 6 Biggest Time Wasters To Launching Your Product or Service

start@theclientconverter.com (Michael Alaniz) — Sat, 1 Sep 2018 00:00:00 +0000

In this episode, Michael talks about the 6 biggest time wasters for launching a new idea. Learn why getting started is only way to figure things out, and why the “support” from your friends and family may actually be holding you back from success – by protecting you from the truth. The bottom line is this – the only way to “test” your product is in the marketplace with real buyers. So stop wasting time “getting ready” and just get started with your unique journey today. (But first listen to the show).

Episode 8: Marley Baird Media: Lessons from Building a Video Marketing Agency for Online Influencers

start@theclientconverter.com (Michael Alaniz) — Wed, 15 Aug 2018 00:00:00 +0000

In today’s show Michael sits down with Marley Baird of Marley Baird Media to discuss how she built a video marketing agency for online influencers and the practical lessons she’s learned about converting and maintaining client relationships. In this episode you will learn: What role your personal identity plays in your brand How to convert clients and maintain them

Episode 7: How A Personal Injury Attorney Grew His Practice From ZERO To 7-Figures In 4 Years

start@theclientconverter.com (Michael Alaniz) — Wed, 1 Aug 2018 00:00:00 +0000

In today’s show Michael sits down with Lem Garcia of Lem Garcia Law to discuss Lem’s proven strategies for growing his service business. From prioritizing his customer experience to what he learned from the Grant Cardone 10x Growth Conference, Lem and Michael do a deep dive into what it takes to actually generate profitable growth. In this episode you will learn: Why growth starts with your customer experience What role branding plays in a service based business Why personal accountability is crucial to the sustainable growth of your business Lem’s top dos and don’ts when it comes to your sales and marketing To learn more about Lem and the services offered by Lem Garcia Law, visit lemgarcialaw.com.

Episode 6: How To Start A Service Business

start@theclientconverter.com (Michael Alaniz) — Sun, 15 Jul 2018 00:00:00 +0000

In today’s show Michael breaks down his top strategies and tips for starting a service-based business with zero clients, how to scale your service, and why you should never work for free. In this episode you will learn: How to start a service business with zero clients Why timing is everything How to uphold your responsibility to be profitable and why you should never work for free Why big business energy is crucial for profitability

Episode 5: The Importance of Client Follow Ups

start@theclientconverter.com (Michael Alaniz) — Sun, 1 Jul 2018 00:00:00 +0000

In today’s show Michael breaks down common mistakes business owners make when following up with client meetings, how to mediate extra work, and the importance of properly managing client follow-ups. In this episode you will learn: Why follow up meetings are critical to client relationships How to avoid common pitfalls Why you need a game plan to leverage a follow up into paid services The best strategies for streamlining your follow up procedure

Episode 4: The Power of Getting Honest with Yourself in Business

start@theclientconverter.com (Michael Alaniz) — Fri, 15 Jun 2018 00:00:00 +0000

In today’s show, Michael sits with former Entertainment executive Jeff Stein who now consults business executives and actors on how to get what they want, by getting honest about WHAT they want and WHY they want. In this episode, you will learn. Why your success is a belief game How to get honest with yourself to move forward Why you should listen to your emotions The “demons” successful people struggle with and how to overcome them.

Episode 3: PR Secrets From a Celebrity Marketing Company

start@theclientconverter.com (Michael Alaniz) — Thu, 31 May 2018 00:00:00 +0000

Today Michael Alaniz sits with Peare Media founder, Kristen Hinman to discuss the world of PR and how any business can generate PR using a 3-step approach. Kristen’s background in PR was focused primarily on Celebrity Brands and getting them featured on major media such as 20/20 with Barbara Walters, The Doctors, Dr. Oz, Good Morning America, The New York Times, and more. But what she shares on today’s show is that PR is within reach for ANY business that has a story worth telling and knows how to properly pitch it. So join us as we discuss PR secrets from a Celebrity Marketing Company and how any business can get local, national, and digital exposure in today’s media landscape. To learn more visit www.PeareMedia.com

Episode 2: Why You Should Charge For Consultations

start@theclientconverter.com (Michael Alaniz) — Thu, 17 May 2018 00:00:00 +0000

In today’s episode we’re debunking one of the most common myths when it comes to your business: the idea that free consultations generate more business. From why giving away your services for free can result in fewer quality conversions to how to effectively leverage your consultation services, this episode will walk you through how to use consultations to generate income and quality conversions.

Episode 1: Are You A Client Converter?

start@theclientconverter.com (Michael Alaniz) — Tue, 1 May 2018 00:00:00 +0000

My name is Michael Alaniz and I am the founder of a digital marketing agency in Southern California. I’ve spent the last 10 years combining my direct sales background with a passion for internet marketing. And through all of the online and offline strategies I’ve tried and tested… ONE thing has remained the same.: Quality clients are NOT SOLD… They are Converted. So if you’re TIRED of playing the “numbers game” with your sales & marketing goals – and want to START learning the timeless principles of profitable custom acquisition – then join me as we discuss the craft of client conversion…. and transform YOU into a Client Converter.