https://simplecast.com Studio G Studio G is the show that brings you the people, stories, and lessons learned here at Grafik. We're a marketing and branding agency just outside of Washington, D.C. We'll be taking you behind the scenes on some of our most innovative work as well as leading discussions on topics and trends buzzing around our office and our industry. en Fri, 5 Feb 2021 13:00:00 +0000 Fri, 5 Feb 2021 13:00:10 +0000 https://studiog.simplecast.com Studio G https://image.simplecastcdn.com/images/45625ca4-1051-4793-be5c-4363d7738277/c3e535db-53ef-4f07-aadd-7a209995bb3f/3000x3000/image_14_copy.jpg?aid=rss_feed https://studiog.simplecast.com serial Studio G is the show that brings you the people, stories, and lessons learned here at Grafik. We're a marketing and branding agency just outside of Washington, D.C. We'll be taking you behind the scenes on some of our most innovative work as well as leading discussions on topics and trends buzzing around our office and our industry. Grafik Marketing Communications no https://feeds.simplecast.com/zOAhIVGp adagency, branding, brandingagency, creativeagency, marketing, marketingagency, washingtondc, advertising, communications, design, business, technology Clara Shannon clara@grafik.com f0b7650e-31bd-47b1-87ec-c1e313a10579 The Art of the Socially Distanced Sales Center Host: Clara Shannon, Marketing Associate

Interviewees: Johnny Vitorovich, Principal Creative Director

 

]]> Fri, 5 Feb 2021 13:00:00 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/the-art-of-the-socially-distanced-sales-center-n_NbhUyT Host: Clara Shannon, Marketing Associate

Interviewees: Johnny Vitorovich, Principal Creative Director

 

]]> The Art of the Socially Distanced Sales Center Clara Shannon 00:31:20 Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well?  The idea of visiting an open house could seem daunting (with so many strangers gathered all in one space), the future of a traditional “office” as we know it hangs in the balance, as more businesses have reverted to being completely remote, and the idea of moving during a pandemic could make anyone uneasy.   But according to a study done by Realtor.com, home buyers are not only optimistic about buying a home right now, but 46% of respondents said that the pandemic has actually moved them towards purchasing sooner rather than later. Not unlike any other industry, those in real estate have been quick to reimagine standard business practices, creatively.  Because when it comes to a global health crisis, details are vital. In March, we began working with the EYA sales and marketing team to rethink these details when it came to their sales center experience. In order to properly facilitate social distancing, everything from adding touchless fixtures, to in-store signage and other imperative design features, had to be completely transformed.  Now, eight months later, that new COVID-friendly EYA’s sales center is up, running, and offers a unique and tailored sales experience unlike any other.  Clara spoke with Johnny Vitorovich, our Principal Creative Director, about what the realities of reimagining a center like this looked like, the research and diligence that went into it, and the results that followed.  Take a listen, and we hope you enjoy. Despite soaring numbers associated with COVID19, the future of real estate is looking bright. I know what you’re thinking. Given the nature of COVID, how could real estate be doing so well?  The idea of visiting an open house could seem daunting (with so many strangers gathered all in one space), the future of a traditional “office” as we know it hangs in the balance, as more businesses have reverted to being completely remote, and the idea of moving during a pandemic could make anyone uneasy.   But according to a study done by Realtor.com, home buyers are not only optimistic about buying a home right now, but 46% of respondents said that the pandemic has actually moved them towards purchasing sooner rather than later. Not unlike any other industry, those in real estate have been quick to reimagine standard business practices, creatively.  Because when it comes to a global health crisis, details are vital. In March, we began working with the EYA sales and marketing team to rethink these details when it came to their sales center experience. In order to properly facilitate social distancing, everything from adding touchless fixtures, to in-store signage and other imperative design features, had to be completely transformed.  Now, eight months later, that new COVID-friendly EYA’s sales center is up, running, and offers a unique and tailored sales experience unlike any other.  Clara spoke with Johnny Vitorovich, our Principal Creative Director, about what the realities of reimagining a center like this looked like, the research and diligence that went into it, and the results that followed.  Take a listen, and we hope you enjoy. no full 9 1 0ca8caca-deb4-4092-b81e-6448b7d52116 HubSpot’s Director of Sales on “Reading the Room” Amidst a Pandemic Host: Clara Shannon, Marketing Associate, Grafik 

Interviewees: Dan Tyre, Director of Sales at Hubspot 

Selina Gutierrez, Chanel Account Executive, Hubspot 

]]> Thu, 22 Oct 2020 15:09:12 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/hubspots-director-of-sales-on-reading-the-room-amidst-a-pandemic-ur4MP1Mz Host: Clara Shannon, Marketing Associate, Grafik 

Interviewees: Dan Tyre, Director of Sales at Hubspot 

Selina Gutierrez, Chanel Account Executive, Hubspot 

]]> HubSpot’s Director of Sales on “Reading the Room” Amidst a Pandemic Clara Shannon 00:36:53 Hubspot was founded in 2005 with zero customers. Today, over 65,000 businesses in more than 100+ countries use Hubspot’s software, services, and support to transform the way they attract, engage, and delight customers. And we’re one of them -- as a proud Hubspot agency partner, we’ve utilized its inbound marketing, sales & service platform to not only help our clients better manage and grow their businesses, but our very own as well. One of the greatest things about Hubspot? They truly believe that a customer-centered, human approach to sales and marketing is paramount to delivering a successful customer experience. It’s one of the many principles grounded in Hubspot’s practices that have made the company as successful as it is today. However, even eight months into a global pandemic, those in our industry and beyond are still learning to adapt to what we’ve now called “the new normal.” But exactly what does “A new normal” look like for sales and marketers in 2020? In an increasingly virtual-only world, how can sales professionals still hone-in on a human-centered approach without any real-life, face-to-face human-interaction? How can marketers better understand their audiences in such a challenging new market? To help answer these questions, I recently sat down with Hubspot Director Dan Tyre, and our very own Channel Account Executive Selina Gutierez. Hubspot was founded in 2005 with zero customers. Today, over 65,000 businesses in more than 100+ countries use Hubspot’s software, services, and support to transform the way they attract, engage, and delight customers. And we’re one of them -- as a proud Hubspot agency partner, we’ve utilized its inbound marketing, sales & service platform to not only help our clients better manage and grow their businesses, but our very own as well. One of the greatest things about Hubspot? They truly believe that a customer-centered, human approach to sales and marketing is paramount to delivering a successful customer experience. It’s one of the many principles grounded in Hubspot’s practices that have made the company as successful as it is today. However, even eight months into a global pandemic, those in our industry and beyond are still learning to adapt to what we’ve now called “the new normal.” But exactly what does “A new normal” look like for sales and marketers in 2020? In an increasingly virtual-only world, how can sales professionals still hone-in on a human-centered approach without any real-life, face-to-face human-interaction? How can marketers better understand their audiences in such a challenging new market? To help answer these questions, I recently sat down with Hubspot Director Dan Tyre, and our very own Channel Account Executive Selina Gutierez. no full 8 1 5eb8ca9a-33db-4d51-90ba-09ec1cb4b657 Studio G: Rebranding The Washington Football Team Host: Clara Shannon, Marketing Associate, Grafik

Interviewee: Lance Wain, CEO, Grafik

]]> Wed, 9 Sep 2020 02:55:45 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/studio-g-rebranding-the-washington-football-team-AGJi3vGS Host: Clara Shannon, Marketing Associate, Grafik

Interviewee: Lance Wain, CEO, Grafik

]]> Studio G: Rebranding The Washington Football Team Clara Shannon 00:12:51 One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90 years. As both a branding expert and a lifelong fan of the team, our CEO Lance Wain weighs in on Studio G with some of his hopes and hypotheses about what's happening behind the scenes as a complete rebranding process gets underway. One of the most exciting local rebrands on our radar right now? The Washington Football Team, which will kick off its season this Sunday under a temporary moniker for the first time in 90 years. As both a branding expert and a lifelong fan of the team, our CEO Lance Wain weighs in on Studio G with some of his hopes and hypotheses about what's happening behind the scenes as a complete rebranding process gets underway. no full 7 1 5f9120b9-9584-4785-8c05-6161d047ce91 Leadership in a Crisis - How Small Businesses Can Weather a Storm Host: Clara Shannon, Marketing Associate, Grafik

Voices: Judy Kirpich, Grafik Founder & Former CEO

Lance Wain, CEO

]]> Fri, 22 May 2020 00:51:43 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/leadership-in-crisis-how-small-businesses-can-weather-a-storma-gFU85n2i Host: Clara Shannon, Marketing Associate, Grafik

Voices: Judy Kirpich, Grafik Founder & Former CEO

Lance Wain, CEO

]]> Leadership in a Crisis - How Small Businesses Can Weather a Storm Clara Shannon 00:34:04 Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik's founder Judy Kirpich and our CEO Lance Wain, as they discuss unique perspectives on the types of leadership, people and ideas that can help make an agency and a small business resilient and successful during turbulent times. Being a strong leader means knowing how to weather a storm. Take a listen to our most recent podcast with Grafik's founder Judy Kirpich and our CEO Lance Wain, as they discuss unique perspectives on the types of leadership, people and ideas that can help make an agency and a small business resilient and successful during turbulent times. no full 6 1 5de16c33-b3c1-42e9-81eb-817bbc51ad29 The first month of brand responses to COVID-19 Host: Clara Shannon, Marketing Associate

Voices: Hal Swetnam, Chief Brand Strategist

Lauren Leva, VP of Marketing Services

Jay Kerness, Director of Client Strategy

Shadi Talhouk, Project Manager

Tanya Nazarian, VP of Business Deevelopment

Gregg Glaviano, Partner and Creative Director

Lance Wain, CEO

]]> Fri, 3 Apr 2020 22:08:47 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/our-favorite-covid19-brand-responses-DbKAv0v6 Host: Clara Shannon, Marketing Associate

Voices: Hal Swetnam, Chief Brand Strategist

Lauren Leva, VP of Marketing Services

Jay Kerness, Director of Client Strategy

Shadi Talhouk, Project Manager

Tanya Nazarian, VP of Business Deevelopment

Gregg Glaviano, Partner and Creative Director

Lance Wain, CEO

]]> The first month of brand responses to COVID-19 Clara Shannon 00:09:46 As the Coronavirus has disrupted our daily lives, we've been keeping tabs on how this global pandemic has affected businesses big and small. Take a listen for some of our insights regarding brand responses to COVID-19, here.  As the Coronavirus has disrupted our daily lives, we've been keeping tabs on how this global pandemic has affected businesses big and small. Take a listen for some of our insights regarding brand responses to COVID-19, here.  no full 5 1 977bf3f3-6749-403f-8701-36f85fca34db What it means to be a D.C. Brand Host: Clara Shannon, Marketing Associate, Grafik

Moderator: Lauren Leva, VP of Marketing at Grafik

Panelists:

Robin McLean, SVP of Marketing & Communications, Destination DC

Greg Menna, Co-Founder & CEO, District Donut

Julie Zito, Assistant VP of Marketing, American University

Melissa Fasano, Director of Corporate Marketing, Kettler Inc.

Krista Olson, Senior Director of Marketing, Washington Wizards

 

]]> Sun, 24 Nov 2019 19:48:44 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/the-dc-brand-Mxduie_p Host: Clara Shannon, Marketing Associate, Grafik

Moderator: Lauren Leva, VP of Marketing at Grafik

Panelists:

Robin McLean, SVP of Marketing & Communications, Destination DC

Greg Menna, Co-Founder & CEO, District Donut

Julie Zito, Assistant VP of Marketing, American University

Melissa Fasano, Director of Corporate Marketing, Kettler Inc.

Krista Olson, Senior Director of Marketing, Washington Wizards

 

]]> What it means to be a D.C. Brand Clara Shannon 00:48:18 On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit's D.C. Marketing Summit. We also had the opportunity to moderate a panel about "The D.C. Brand"—what it means to be a local brand here, what this city has to offer its residents and visitors, and what it takes to differentiate in such a crowded market. Take a listen to our discussion here. On November 20th, 2019, we had the pleasure of joining local marketing leaders representing 250+ brands to share fresh ideas on topics and trends emerging in the marketing industry at IC Summit's D.C. Marketing Summit. We also had the opportunity to moderate a panel about "The D.C. Brand"—what it means to be a local brand here, what this city has to offer its residents and visitors, and what it takes to differentiate in such a crowded market. Take a listen to our discussion here. no full 4 1 ed2a0d47-ac22-42ef-a1fd-865b3534bbf3 Should all websites be accessible? Host: Clara Shannon, Grafik Marketing Associate

Guest: Paul Miller, Front End Developer

]]> Mon, 30 Sep 2019 16:31:04 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/should-all-website-be-accessible-nBgYsfQS Host: Clara Shannon, Grafik Marketing Associate

Guest: Paul Miller, Front End Developer

]]> Should all websites be accessible? Clara Shannon 00:11:18 The Americans with Disabilities Act, known as the ADA, was signed into law in 1990 by George HW Bush, protecting the rights of the disabled and the impaired. But since then, businesses have been hit by a record-wave of lawsuits that allege websites are not ADA compliant. However, the cost of making websites accessible can be steep, ranging anywhere from several thousand dollars to a million. The costs and effort involved have left the development community, businesses, and the agencies that support them divided on the issue. In today's episode, front-end developer Paul Miller discusses the moral grey areas of ADA website compliancy. The Americans with Disabilities Act, known as the ADA, was signed into law in 1990 by George HW Bush, protecting the rights of the disabled and the impaired. But since then, businesses have been hit by a record-wave of lawsuits that allege websites are not ADA compliant. However, the cost of making websites accessible can be steep, ranging anywhere from several thousand dollars to a million. The costs and effort involved have left the development community, businesses, and the agencies that support them divided on the issue. In today's episode, front-end developer Paul Miller discusses the moral grey areas of ADA website compliancy. websites, web development, accessibility, ada no full 3 1 f6936f1d-2168-48fa-ab44-a29cd702ec02 Rebranding a family-owned business Host: Clara Shannon, Marketing Associate, Grafik

Guests: Kris Baker, President, Demosphere

George Nicholas, Chief Creative Director, Grafik

Gregg Glaviano, Principal Creative Director, Grafik

Esther Nardone, Director of Client Services, Grafik

]]> Mon, 30 Sep 2019 16:26:32 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/branding-a-family-owned-business-3Jiq8fF9 Host: Clara Shannon, Marketing Associate, Grafik

Guests: Kris Baker, President, Demosphere

George Nicholas, Chief Creative Director, Grafik

Gregg Glaviano, Principal Creative Director, Grafik

Esther Nardone, Director of Client Services, Grafik

]]> Rebranding a family-owned business Clara Shannon 00:10:18 It can be scary to change anything about a long-established, well-loved brand. But when done right, the rewards far outweigh the risks. Grafik's recent rebrand of Demosphere, a Virginia-based company with a 30-year track record in sports team management technology, shows that evolved, modern brands resonate with both longtime customers and new ones. In this episode, Demosphere's President discusses the creative process and the company's new mantra: "The Team Behind Team Sports." It can be scary to change anything about a long-established, well-loved brand. But when done right, the rewards far outweigh the risks. Grafik's recent rebrand of Demosphere, a Virginia-based company with a 30-year track record in sports team management technology, shows that evolved, modern brands resonate with both longtime customers and new ones. In this episode, Demosphere's President discusses the creative process and the company's new mantra: "The Team Behind Team Sports." branding, rebrand, technology, marketing, sports no full 3 1 9f1ec99a-cb07-46a9-88c7-0ebd61d5aec5 Raising awareness for the Colorectal Cancer Alliance Host: Clara Shannon, Marketing Associate, Grafik

Guests: Regan Huneycutt, Chief Development Officer, Colorectal Cancer Alliance

Hal Swetnam, Chief Creative Strategist, Grafik

Lynn Umemoto, Principal of Client Services, Grafik

]]> Mon, 30 Sep 2019 16:22:11 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/raising-awareness-for-the-colorectal-cancer-alliance-WEBmVEGd Host: Clara Shannon, Marketing Associate, Grafik

Guests: Regan Huneycutt, Chief Development Officer, Colorectal Cancer Alliance

Hal Swetnam, Chief Creative Strategist, Grafik

Lynn Umemoto, Principal of Client Services, Grafik

]]> Raising awareness for the Colorectal Cancer Alliance Clara Shannon 00:18:46 A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance several years ago, the organization has been able to double its revenue and build a highly engaged network of supporters that share its dedication to ending colorectal cancer in our lifetime. In this episode, CCA's Chief Development Officer shares the process behind merging two brands, building an engaged "Nation of Allies" community, and capturing the urgency of the organization's efforts through a new brand mantra: "Tomorrow Can't Wait." A rebrand is more than just a visual refresh. It should also change the way your organization works internally, engages the community, and fundraises. Since rebranding the newly merged Colorectal Cancer Alliance several years ago, the organization has been able to double its revenue and build a highly engaged network of supporters that share its dedication to ending colorectal cancer in our lifetime. In this episode, CCA's Chief Development Officer shares the process behind merging two brands, building an engaged "Nation of Allies" community, and capturing the urgency of the organization's efforts through a new brand mantra: "Tomorrow Can't Wait." branding, rebrand, fundraising, marketing, nonprofit no full 2 1 5b6ea065-9cb5-456f-8fcd-b3fba7a9bf6a Influencer marketing: its current state and future Host & Producer: Clara Shannon, Grafik Marketing Associate
Guest: Justine Hong, Grafik Project Manager

]]> Wed, 11 Sep 2019 21:04:41 +0000 clara@grafik.com (Clara Shannon) https://grafik.agency Host & Producer: Clara Shannon, Grafik Marketing Associate
Guest: Justine Hong, Grafik Project Manager

]]> Influencer marketing: its current state and future Clara Shannon 00:07:54 What exactly is an influencer and why do brands love working with them? In this episode, Justine Hong, a Grafik project manager and local DC social media influencer, discusses the current state and future of influencer marketing. What exactly is an influencer and why do brands love working with them? In this episode, Justine Hong, a Grafik project manager and local DC social media influencer, discusses the current state and future of influencer marketing. social media marketing, social media, influencer marketing no full 1 1 edd214b2-e66e-47db-8303-5d83a05c0a88 Introducing Studio G You can learn more about Grafik by following us on social:

]]> Mon, 9 Sep 2019 20:12:59 +0000 clara@grafik.com (Clara Shannon) https://studiog.simplecast.com/episodes/introducing-studio-g-uEArH_0V You can learn more about Grafik by following us on social:

]]> Introducing Studio G Clara Shannon 00:00:53 Studio G is the show that brings you the people, stories, and lessons learned here at Grafik. We're a marketing and branding agency just outside of Washington, D.C. We'll be taking you behind the scenes on some of our most innovative work as well as leading discussions on topics and trends buzzing around our office and our industry. Studio G is the show that brings you the people, stories, and lessons learned here at Grafik. We're a marketing and branding agency just outside of Washington, D.C. We'll be taking you behind the scenes on some of our most innovative work as well as leading discussions on topics and trends buzzing around our office and our industry. grafik, branding, agency, branding agency, marketing agency, marketing, advertising no trailer 1