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    <title>Prospect, Produce, Prosper</title>
    <description>Marc Rogers knows the world of financial advisors, and how to help them recruit new clients.  In an ever-changing world, he knows how to marry traditional and digital methods to help you prospect, produce, and prosper. 

Founded in 2021 by branding expert/business coach/annuity consultant, Marc Rogers, Producers Prospect has quickly become the one-stop solution for financial professionals looking to modernize their practice with forward-thinking marketing strategies, product positioning, and advanced resources for the digital age of financial services.</description>
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    <pubDate>Fri, 2 Jan 2026 07:00:00 +0000</pubDate>
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    <itunes:summary>Marc Rogers knows the world of financial advisors, and how to help them recruit new clients.  In an ever-changing world, he knows how to marry traditional and digital methods to help you prospect, produce, and prosper. 

Founded in 2021 by branding expert/business coach/annuity consultant, Marc Rogers, Producers Prospect has quickly become the one-stop solution for financial professionals looking to modernize their practice with forward-thinking marketing strategies, product positioning, and advanced resources for the digital age of financial services.</itunes:summary>
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      <title>Maximizing Retirement Savings: The Power of Roth Conversions</title>
      <description><![CDATA[<p>Roth conversions are becoming a central topic in financial planning.</p><p>The national debt and low tax rates create a unique opportunity for strategic tax planning.</p><p>The Roth Blueprint software simplifies the process of managing Roth conversions.</p><p>Understanding tax bracket management is crucial for effective financial advising.</p><p>Annuities can play a significant role in facilitating Roth conversions.</p><p>Maximizing lifetime wealth is a key goal for clients during retirement planning.</p><p>Accurate calculation of taxable income is essential for effective Roth conversion strategies.</p><p>The Blueprint strategy provides a clear path for clients to achieve tax-free income.</p><p>Advisors need a structured sales process to articulate their value to clients.</p><p>Virtual appointments and effective marketing are essential for modern financial advisors.</p><p> </p><p> </p>
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      <pubDate>Fri, 2 Jan 2026 07:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
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      <content:encoded><![CDATA[<p>Roth conversions are becoming a central topic in financial planning.</p><p>The national debt and low tax rates create a unique opportunity for strategic tax planning.</p><p>The Roth Blueprint software simplifies the process of managing Roth conversions.</p><p>Understanding tax bracket management is crucial for effective financial advising.</p><p>Annuities can play a significant role in facilitating Roth conversions.</p><p>Maximizing lifetime wealth is a key goal for clients during retirement planning.</p><p>Accurate calculation of taxable income is essential for effective Roth conversion strategies.</p><p>The Blueprint strategy provides a clear path for clients to achieve tax-free income.</p><p>Advisors need a structured sales process to articulate their value to clients.</p><p>Virtual appointments and effective marketing are essential for modern financial advisors.</p><p> </p><p> </p>
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      <itunes:title>Maximizing Retirement Savings: The Power of Roth Conversions</itunes:title>
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      <itunes:summary>In this conversation, Steve Hutchinson and Marc Rogers discuss the growing trend of Roth conversions in financial planning, emphasizing the strategic opportunities for advisors and clients. They explore the implications of national debt and tax rates, the importance of tax bracket management, and the innovative Roth Blueprint software designed to facilitate these conversions. The discussion also highlights the role of annuities, maximizing lifetime wealth, and the evolving landscape of virtual appointments and marketing strategies for financial advisors.</itunes:summary>
      <itunes:subtitle>In this conversation, Steve Hutchinson and Marc Rogers discuss the growing trend of Roth conversions in financial planning, emphasizing the strategic opportunities for advisors and clients. They explore the implications of national debt and tax rates, the importance of tax bracket management, and the innovative Roth Blueprint software designed to facilitate these conversions. The discussion also highlights the role of annuities, maximizing lifetime wealth, and the evolving landscape of virtual appointments and marketing strategies for financial advisors.</itunes:subtitle>
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      <title>Transforming Financial Advisory Operations</title>
      <description><![CDATA[In this episode of the Prospect Produce Prosper podcast, Marc Rogers interviews Katelyn Graham from The Admin Effect. They discuss  Katelyn's journey in the financial services industry, the importance of training for administrative staff in advisory roles, and how effective training can enhance client experiences and operational efficiency.  Katelyn shares insights on hiring the right team, the significance of mindset over experience, and the role of compensation in motivating staff. The conversation emphasizes the need for structured training programs and the positive impact they can have on both advisors and their clients. 
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      <pubDate>Mon, 8 Dec 2025 07:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
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      <itunes:title>Transforming Financial Advisory Operations</itunes:title>
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      <itunes:summary>In this episode of the Prospect Produce Prosper podcast, Marc Rogers interviews Katelyn Graham from The Admin Effect. They discuss  Katelyn&apos;s journey in the financial services industry, the importance of training for administrative staff in advisory roles, and how effective training can enhance client experiences and operational efficiency.  Katelyn shares insights on hiring the right team, the significance of mindset over experience, and the role of compensation in motivating staff. The conversation emphasizes the need for structured training programs and the positive impact they can have on both advisors and their clients.</itunes:summary>
      <itunes:subtitle>In this episode of the Prospect Produce Prosper podcast, Marc Rogers interviews Katelyn Graham from The Admin Effect. They discuss  Katelyn&apos;s journey in the financial services industry, the importance of training for administrative staff in advisory roles, and how effective training can enhance client experiences and operational efficiency.  Katelyn shares insights on hiring the right team, the significance of mindset over experience, and the role of compensation in motivating staff. The conversation emphasizes the need for structured training programs and the positive impact they can have on both advisors and their clients.</itunes:subtitle>
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      <title>Understanding Roth Conversions | A Better Way to Invest in Your Future Retirement</title>
      <description><![CDATA[<p>Join Marc Rogers as he breaks down one of retirement planning’s most powerful, yet often misunderstood, strategies: Roth Conversions. Marc clarifies how Roth Conversions work, how they may reduce long-term tax burdens, and why fixed index annuities (FIAs) can be an effective tool to make these conversions work more efficiently.</p><p>Marc uses real-world examples to help show how advisors can guide their clients in transitioning to a tax-free retirement asset. With FIAs, you can still preserve your principal and improve cash flow flexibility. Marc offers practical insights that empower advisors to help their clients make smarter, more strategic retirement decisions.</p><p> </p><p><strong>Chapters</strong></p><p><strong>[Start] Introduction: </strong>Marc introduces the purpose of the podcast and covers Roth Conversions.</p><p><strong>01:01 The Basics of Roth Conversions: </strong>Marc provides an overview of how Roth Conversions work, their tax implications, and why they can be a valuable retirement strategy.</p><p><strong>01:56 Using Fixed Index Annuities (FIAs): </strong>Marc discusses how FIAs can help with up-front tax costs during Roth Conversions.</p><p><strong>03:08 A Walkthrough: </strong>Marc presents a real-world scenario to illustrate how advisors can structure a Roth Conversion that leverages FIAs for greater efficiency and growth.</p><p><strong>05:37 Conclusion and Takeaways:</strong> Marc concludes by emphasizing tax considerations and clarifying steps for advisors who want to explore these strategies further.</p><p> </p><p><strong>Links and Resources</strong></p><p><a href="https://producersprospect.com/">Producer's Prospect Website</a></p><p> </p><p>Contact Producer’s Prospect</p><p>Be a part of the future of the financial services industry. </p><p><a href="https://producersprospect.com/contact/">Contact us </a>today to get started.</p>
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      <pubDate>Wed, 12 Nov 2025 05:06:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
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      <content:encoded><![CDATA[<p>Join Marc Rogers as he breaks down one of retirement planning’s most powerful, yet often misunderstood, strategies: Roth Conversions. Marc clarifies how Roth Conversions work, how they may reduce long-term tax burdens, and why fixed index annuities (FIAs) can be an effective tool to make these conversions work more efficiently.</p><p>Marc uses real-world examples to help show how advisors can guide their clients in transitioning to a tax-free retirement asset. With FIAs, you can still preserve your principal and improve cash flow flexibility. Marc offers practical insights that empower advisors to help their clients make smarter, more strategic retirement decisions.</p><p> </p><p><strong>Chapters</strong></p><p><strong>[Start] Introduction: </strong>Marc introduces the purpose of the podcast and covers Roth Conversions.</p><p><strong>01:01 The Basics of Roth Conversions: </strong>Marc provides an overview of how Roth Conversions work, their tax implications, and why they can be a valuable retirement strategy.</p><p><strong>01:56 Using Fixed Index Annuities (FIAs): </strong>Marc discusses how FIAs can help with up-front tax costs during Roth Conversions.</p><p><strong>03:08 A Walkthrough: </strong>Marc presents a real-world scenario to illustrate how advisors can structure a Roth Conversion that leverages FIAs for greater efficiency and growth.</p><p><strong>05:37 Conclusion and Takeaways:</strong> Marc concludes by emphasizing tax considerations and clarifying steps for advisors who want to explore these strategies further.</p><p> </p><p><strong>Links and Resources</strong></p><p><a href="https://producersprospect.com/">Producer's Prospect Website</a></p><p> </p><p>Contact Producer’s Prospect</p><p>Be a part of the future of the financial services industry. </p><p><a href="https://producersprospect.com/contact/">Contact us </a>today to get started.</p>
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      <title>Roth Conversions and Financial Strategies with Marc &amp; Jerry</title>
      <description><![CDATA[Join hosts Marc and Jerry as they delve into the world of financial growth and innovation. In this episode, they discuss the importance of hard work, the impact of strategic partnerships, and the latest trends in Roth conversions. Discover how their journey from Minneapolis to Scottsdale has shaped their approach to business and learn valuable insights that can help you prosper in your own ventures. Whether you're an advisor or just curious about financial strategies, this episode offers a wealth of knowledge and inspiration. 
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      <pubDate>Sat, 8 Nov 2025 19:00:00 +0000</pubDate>
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      <itunes:summary>Join hosts Marc and Jerry as they delve into the world of financial growth and innovation. In this episode, they discuss the importance of hard work, the impact of strategic partnerships, and the latest trends in Roth conversions. Discover how their journey from Minneapolis to Scottsdale has shaped their approach to business and learn valuable insights that can help you prosper in your own ventures. Whether you&apos;re an advisor or just curious about financial strategies, this episode offers a wealth of knowledge and inspiration.</itunes:summary>
      <itunes:subtitle>Join hosts Marc and Jerry as they delve into the world of financial growth and innovation. In this episode, they discuss the importance of hard work, the impact of strategic partnerships, and the latest trends in Roth conversions. Discover how their journey from Minneapolis to Scottsdale has shaped their approach to business and learn valuable insights that can help you prosper in your own ventures. Whether you&apos;re an advisor or just curious about financial strategies, this episode offers a wealth of knowledge and inspiration.</itunes:subtitle>
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      <description><![CDATA[In this episode of the Prospect Produce Prosper Podcast, host Marc Rogers welcomes Steve Perry, founder and CEO of Well Recruiting Solutions. They discuss the challenges and strategies for financial advisors in scaling their practices, focusing on recruitment, retention, and the importance of hiring the right talent. Steve shares insights from his extensive experience in the financial services industry, emphasizing the need for advisors to meet their promises to staff and to understand when to scale their businesses. The conversation also touches on the benefits of virtual hiring and the importance of creating a strong company culture. 
]]></description>
      <pubDate>Wed, 17 Sep 2025 17:31:23 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/scaling-your-practice-the-importance-of-focusing-on-recruitment-retention-and-hiring-the-right-talent-UmwpClw7</link>
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      <itunes:title>Scaling your practice, the importance of focusing on recruitment, retention, and hiring the right talent.</itunes:title>
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      <itunes:summary>In this episode of the Prospect Produce Prosper Podcast, host Marc Rogers welcomes Steve Perry, founder and CEO of Well Recruiting Solutions. They discuss the challenges and strategies for financial advisors in scaling their practices, focusing on recruitment, retention, and the importance of hiring the right talent. Steve shares insights from his extensive experience in the financial services industry, emphasizing the need for advisors to meet their promises to staff and to understand when to scale their businesses. The conversation also touches on the benefits of virtual hiring and the importance of creating a strong company culture.</itunes:summary>
      <itunes:subtitle>In this episode of the Prospect Produce Prosper Podcast, host Marc Rogers welcomes Steve Perry, founder and CEO of Well Recruiting Solutions. They discuss the challenges and strategies for financial advisors in scaling their practices, focusing on recruitment, retention, and the importance of hiring the right talent. Steve shares insights from his extensive experience in the financial services industry, emphasizing the need for advisors to meet their promises to staff and to understand when to scale their businesses. The conversation also touches on the benefits of virtual hiring and the importance of creating a strong company culture.</itunes:subtitle>
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      <title>Shut Up and Win: The Power of Engaged Listening in Sales</title>
      <description><![CDATA[<p>In this insightful episode, Marc Rogers sits down with Matt Halloran—co-founder of ProudMouth and author of <i>Shut the F Up and Listen</i>—to talk about the art of engaged listening, the real reason clients don’t refer more often, and why every financial advisor should consider launching a podcast.</p><p>Matt breaks down how poor listening costs advisors money and trust, and shares specific frameworks to deepen client relationships, increase referrals, and communicate more effectively in a distracted, post-pandemic world.</p><p><strong>What You’ll Learn:</strong></p><ul><li>The 7 types of listening (and why “active” listening isn’t enough)</li><li>How to use podcasting to build trust and thought leadership</li><li>Where advisors go wrong with AI and how to use it properly</li><li>The difference between transactional clients and relationship-driven ones</li><li>A simple exercise to sharpen your listening skills fast</li></ul><p>Ready to learn how to build deeper relationships, grow your influence, and stand out from every other advisor in your market?<br />👉 Visit <a href="https://www.meetproducersprospect.com">meetproducersprospect.com</a> and let’s talk.</p>
]]></description>
      <pubDate>Mon, 12 May 2025 15:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/shut-up-and-win-the-power-of-engaged-listening-in-sales-Ijo0jKCZ</link>
      <content:encoded><![CDATA[<p>In this insightful episode, Marc Rogers sits down with Matt Halloran—co-founder of ProudMouth and author of <i>Shut the F Up and Listen</i>—to talk about the art of engaged listening, the real reason clients don’t refer more often, and why every financial advisor should consider launching a podcast.</p><p>Matt breaks down how poor listening costs advisors money and trust, and shares specific frameworks to deepen client relationships, increase referrals, and communicate more effectively in a distracted, post-pandemic world.</p><p><strong>What You’ll Learn:</strong></p><ul><li>The 7 types of listening (and why “active” listening isn’t enough)</li><li>How to use podcasting to build trust and thought leadership</li><li>Where advisors go wrong with AI and how to use it properly</li><li>The difference between transactional clients and relationship-driven ones</li><li>A simple exercise to sharpen your listening skills fast</li></ul><p>Ready to learn how to build deeper relationships, grow your influence, and stand out from every other advisor in your market?<br />👉 Visit <a href="https://www.meetproducersprospect.com">meetproducersprospect.com</a> and let’s talk.</p>
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      <itunes:title>Shut Up and Win: The Power of Engaged Listening in Sales</itunes:title>
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      <itunes:summary>Matt Halloran, co-founder of ProudMouth and author of Shut the F Up and Listen, joins Marc Rogers on the Prospect, Produce, Prosper Podcast to talk about why listening is your most powerful marketing tool as a financial advisor. They dive deep into how to build trust through podcasting, how to use AI without losing your voice, and why clients don’t refer—plus Matt shares a must-try exercise to sharpen your listening skills today.</itunes:summary>
      <itunes:subtitle>Matt Halloran, co-founder of ProudMouth and author of Shut the F Up and Listen, joins Marc Rogers on the Prospect, Produce, Prosper Podcast to talk about why listening is your most powerful marketing tool as a financial advisor. They dive deep into how to build trust through podcasting, how to use AI without losing your voice, and why clients don’t refer—plus Matt shares a must-try exercise to sharpen your listening skills today.</itunes:subtitle>
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      <title>The Real Impact of AI on Advisors: Balancing Efficiency and Personal Touch</title>
      <description><![CDATA[<p>On this episode of <i>Prospect, Produce, Prosper</i>, Marc Rogers and marketing strategist James Andersen tackle one of today’s biggest industry conversations: <strong>AI in financial advisory practices.</strong> From chatbots to content creation, AI is changing how we market—but should it change how we connect? Tune in to hear where it fits, where it fails, and how to stay rooted in what matters most: your client relationships.</p><p><strong>Main Points Discussed:</strong></p><ul><li>The rise of AI in marketing: what tools are useful and where they fall short</li><li>Why authenticity matters more than ever in a relationship-driven business</li><li>How to use AI to speed up marketing research and content brainstorming</li><li>The danger of sounding generic or inauthentic with AI-generated content</li><li>Real-world examples of automation tools failing compliance or losing the human touch</li><li>The importance of building connection through emails, podcasts, and social media</li><li>Why clients value personalization—and how to preserve it using tech the right way</li><li>How to conduct an “AI Audit” to find bottlenecks and enhance efficiency</li><li>The critical difference between transactional clients and relationship-rooted clients</li><li>Why “how” is less important than “why” when it comes to client conversations</li></ul><p><br />👉 Ready to build a smarter, more personal marketing system? Subscribe to the <i>Prospect, Produce, Prosper</i> podcast on <a href="https://prospect-produce-prosper.simplecast.com">Spotify</a>, <a href="https://prospect-produce-prosper.simplecast.com">Apple Podcasts</a>, or <a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C">YouTube</a>. And if you're ready to grow your advisory business with the right systems in place, reach out to us at <a href="https://producersprospect.com">Producers Prospect</a> and schedule a time to talk.</p>
]]></description>
      <pubDate>Thu, 8 May 2025 15:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/the-real-impact-of-ai-on-advisors-balancing-efficiency-and-personal-touch-1KONoDZm</link>
      <content:encoded><![CDATA[<p>On this episode of <i>Prospect, Produce, Prosper</i>, Marc Rogers and marketing strategist James Andersen tackle one of today’s biggest industry conversations: <strong>AI in financial advisory practices.</strong> From chatbots to content creation, AI is changing how we market—but should it change how we connect? Tune in to hear where it fits, where it fails, and how to stay rooted in what matters most: your client relationships.</p><p><strong>Main Points Discussed:</strong></p><ul><li>The rise of AI in marketing: what tools are useful and where they fall short</li><li>Why authenticity matters more than ever in a relationship-driven business</li><li>How to use AI to speed up marketing research and content brainstorming</li><li>The danger of sounding generic or inauthentic with AI-generated content</li><li>Real-world examples of automation tools failing compliance or losing the human touch</li><li>The importance of building connection through emails, podcasts, and social media</li><li>Why clients value personalization—and how to preserve it using tech the right way</li><li>How to conduct an “AI Audit” to find bottlenecks and enhance efficiency</li><li>The critical difference between transactional clients and relationship-rooted clients</li><li>Why “how” is less important than “why” when it comes to client conversations</li></ul><p><br />👉 Ready to build a smarter, more personal marketing system? Subscribe to the <i>Prospect, Produce, Prosper</i> podcast on <a href="https://prospect-produce-prosper.simplecast.com">Spotify</a>, <a href="https://prospect-produce-prosper.simplecast.com">Apple Podcasts</a>, or <a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C">YouTube</a>. And if you're ready to grow your advisory business with the right systems in place, reach out to us at <a href="https://producersprospect.com">Producers Prospect</a> and schedule a time to talk.</p>
]]></content:encoded>
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      <itunes:title>The Real Impact of AI on Advisors: Balancing Efficiency and Personal Touch</itunes:title>
      <itunes:author>Marc Rogers</itunes:author>
      <itunes:duration>00:29:45</itunes:duration>
      <itunes:summary>AI is everywhere—but how should financial advisors really be using it? In this episode, Marc Rogers and James Andersen break down the good, the bad, and the ugly of AI in advisory marketing. Discover where AI helps, where it hurts, and why your voice is still your most powerful marketing tool.</itunes:summary>
      <itunes:subtitle>AI is everywhere—but how should financial advisors really be using it? In this episode, Marc Rogers and James Andersen break down the good, the bad, and the ugly of AI in advisory marketing. Discover where AI helps, where it hurts, and why your voice is still your most powerful marketing tool.</itunes:subtitle>
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      <title>From Marketing to Mastery: Stuart Spivak’s Secrets to Success</title>
      <description><![CDATA[<p>In this episode of <i>Prospect, Produce, Prosper</i>, Marc S. Rogers sits down with veteran advisor Stuart Spivak to talk strategy, mindset, and marketing. From overcoming plateaus to creating a Ritz Carlton-like experience in your office, Stuart reveals what it really takes to be a top-tier advisor in today’s environment.</p><p><strong>Main Points Discussed:</strong></p><ul><li>The real secret: <strong>marketing first, then sales</strong>—not the other way around.</li><li>Why you can’t measure marketing success from just one event or campaign.</li><li>Stuart’s 4–5x ROI formula on dinner seminars—and how consistency pays off.</li><li>How Stuart differentiates himself through boutique branding, custom office space, and a strong digital presence.</li><li>The “Mount Everest” analogy: how to guide clients safely through the decumulation stage.</li><li>Real examples of standout client events: a Thanksgiving brunch, a women-only floral workshop, and spring training outings.</li><li>The importance of first impressions—from <strong>title roles like “Director of First Impressions”</strong> to five-star office amenities.</li><li>Why the advisor-client relationship is everything, and how to keep nurturing it post-sale.</li></ul><p><br />Want more proven strategies to grow your advisory business? Subscribe to <i>Prospect, Produce, Prosper</i> on <a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C">YouTube</a>. And if you’re ready to take your business to the next level, visit <a href="https://www.producersprospect.com" target="_blank">https://producersprospect.com</a> to connect with Marc and his team.</p>
]]></description>
      <pubDate>Mon, 5 May 2025 20:18:42 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/from-marketing-to-mastery-stuart-spivaks-secrets-to-success-Ve5bjiTx</link>
      <content:encoded><![CDATA[<p>In this episode of <i>Prospect, Produce, Prosper</i>, Marc S. Rogers sits down with veteran advisor Stuart Spivak to talk strategy, mindset, and marketing. From overcoming plateaus to creating a Ritz Carlton-like experience in your office, Stuart reveals what it really takes to be a top-tier advisor in today’s environment.</p><p><strong>Main Points Discussed:</strong></p><ul><li>The real secret: <strong>marketing first, then sales</strong>—not the other way around.</li><li>Why you can’t measure marketing success from just one event or campaign.</li><li>Stuart’s 4–5x ROI formula on dinner seminars—and how consistency pays off.</li><li>How Stuart differentiates himself through boutique branding, custom office space, and a strong digital presence.</li><li>The “Mount Everest” analogy: how to guide clients safely through the decumulation stage.</li><li>Real examples of standout client events: a Thanksgiving brunch, a women-only floral workshop, and spring training outings.</li><li>The importance of first impressions—from <strong>title roles like “Director of First Impressions”</strong> to five-star office amenities.</li><li>Why the advisor-client relationship is everything, and how to keep nurturing it post-sale.</li></ul><p><br />Want more proven strategies to grow your advisory business? Subscribe to <i>Prospect, Produce, Prosper</i> on <a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C">YouTube</a>. And if you’re ready to take your business to the next level, visit <a href="https://www.producersprospect.com" target="_blank">https://producersprospect.com</a> to connect with Marc and his team.</p>
]]></content:encoded>
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      <itunes:title>From Marketing to Mastery: Stuart Spivak’s Secrets to Success</itunes:title>
      <itunes:author>Marc Rogers</itunes:author>
      <itunes:duration>00:27:30</itunes:duration>
      <itunes:summary>How do top advisors create long-term success? In this episode, Marc S. Rogers interviews Stuart Spivak on how elite producers leverage consistent marketing, unforgettable client events, and standout branding to grow thriving practices.</itunes:summary>
      <itunes:subtitle>How do top advisors create long-term success? In this episode, Marc S. Rogers interviews Stuart Spivak on how elite producers leverage consistent marketing, unforgettable client events, and standout branding to grow thriving practices.</itunes:subtitle>
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      <title>Deferred Sales Trust: Unlock Tax Savings for Your Clients</title>
      <description><![CDATA[<p>Welcome to the <i>Prospect, Produce, Prosper Podcast</i>! This episode focuses on the Deferred Sales Trust (DST), a powerful tool for advisors looking to guide clients through the complexities of tax planning and wealth transfer. Marc Rogers shares insights on how the DST can differentiate your practice, create long-term value, and open doors with centers of influence like CPAs and attorneys.</p><p>Main Points Discussed:</p><ul><li>The Largest Wealth Transfer in History: Why advisors need innovative strategies now more than ever.</li><li>Deferred Sales Trust Basics: How it works, including key elements like Tax Code 453.</li><li>Real-World Applications: Helping clients defer taxes on highly appreciated assets and generate retirement income.</li><li>The Done-For-You Process: Why advisors don’t need to navigate the complexities alone, and how the DST team supports implementation.</li><li>Building Relationships with COIs: Using the DST as a conversation starter with CPAs, attorneys, and other professionals.</li><li>The Advisor Advantage: How the DST enhances your value proposition, making you indispensable to clients and referral partners.</li></ul><p>👉<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Listen to this episode on Spotify</a>,<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>, or<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>. Don’t forget to subscribe for more insights and strategies to grow your practice!</p>
]]></description>
      <pubDate>Fri, 24 Jan 2025 07:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/deferred-sales-trust-unlock-tax-savings-for-your-clients-wGjydsIB</link>
      <content:encoded><![CDATA[<p>Welcome to the <i>Prospect, Produce, Prosper Podcast</i>! This episode focuses on the Deferred Sales Trust (DST), a powerful tool for advisors looking to guide clients through the complexities of tax planning and wealth transfer. Marc Rogers shares insights on how the DST can differentiate your practice, create long-term value, and open doors with centers of influence like CPAs and attorneys.</p><p>Main Points Discussed:</p><ul><li>The Largest Wealth Transfer in History: Why advisors need innovative strategies now more than ever.</li><li>Deferred Sales Trust Basics: How it works, including key elements like Tax Code 453.</li><li>Real-World Applications: Helping clients defer taxes on highly appreciated assets and generate retirement income.</li><li>The Done-For-You Process: Why advisors don’t need to navigate the complexities alone, and how the DST team supports implementation.</li><li>Building Relationships with COIs: Using the DST as a conversation starter with CPAs, attorneys, and other professionals.</li><li>The Advisor Advantage: How the DST enhances your value proposition, making you indispensable to clients and referral partners.</li></ul><p>👉<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Listen to this episode on Spotify</a>,<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>, or<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>. Don’t forget to subscribe for more insights and strategies to grow your practice!</p>
]]></content:encoded>
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      <itunes:title>Deferred Sales Trust: Unlock Tax Savings for Your Clients</itunes:title>
      <itunes:author>Marc Rogers</itunes:author>
      <itunes:duration>00:21:45</itunes:duration>
      <itunes:summary>In this episode of the Prospect, Produce, Prosper Podcast, Marc Rogers dives deep into the Deferred Sales Trust (DST)—an advanced tax strategy helping business owners and investors defer taxes, secure retirement income, and achieve financial flexibility. Learn how this game-changing tool can help advisors stand out and grow their practice.</itunes:summary>
      <itunes:subtitle>In this episode of the Prospect, Produce, Prosper Podcast, Marc Rogers dives deep into the Deferred Sales Trust (DST)—an advanced tax strategy helping business owners and investors defer taxes, secure retirement income, and achieve financial flexibility. Learn how this game-changing tool can help advisors stand out and grow their practice.</itunes:subtitle>
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      <title>How to Build a Winning Marketing Plan for 2025</title>
      <description><![CDATA[<p>Welcome back to the <strong>Prospect, Produce, Prosper Podcast</strong>, hosted by Marc S. Rogers and James Andersen. In this episode, we tackle the key steps financial advisors should take to prepare for 2025, starting right now in Q4. From setting clear goals to refining your marketing strategy, we share actionable insights to help you stay ahead of the competition.</p><p><strong>Main Points Discussed:</strong></p><ul><li><strong>The importance of Q4 activity:</strong> Learn why the actions you take today will drive results in Q1 2025.</li><li><strong>Setting SMART goals for growth:</strong> How to identify your ideal clients, segment them into A, B, and C categories, and plan to duplicate your top performers.</li><li><strong>Leveraging drip marketing:</strong> Explore the power of consistent follow-ups to maximize ROI and retain leads.</li><li><strong>Creative holiday marketing ideas:</strong> From hosting client appreciation events to educational seminars, we share ways to end the year on a high note.</li><li><strong>Building a cohesive client experience:</strong> Learn how to create a marketing plan that resonates with prospects and delivers real value.</li></ul><p>Tune in to this episode of <strong>Prospect, Produce, Prosper</strong> on <a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261">Apple Podcasts</a>, or <a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C">YouTube</a>. Don’t forget to subscribe for more episodes packed with strategies to help you grow your business.</p><p>If you’re ready to take your marketing to the next level, contact us today to schedule a consultation!</p>
]]></description>
      <pubDate>Fri, 10 Jan 2025 15:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/how-to-build-a-winning-marketing-plan-for-2025-LpI1Nj7L</link>
      <content:encoded><![CDATA[<p>Welcome back to the <strong>Prospect, Produce, Prosper Podcast</strong>, hosted by Marc S. Rogers and James Andersen. In this episode, we tackle the key steps financial advisors should take to prepare for 2025, starting right now in Q4. From setting clear goals to refining your marketing strategy, we share actionable insights to help you stay ahead of the competition.</p><p><strong>Main Points Discussed:</strong></p><ul><li><strong>The importance of Q4 activity:</strong> Learn why the actions you take today will drive results in Q1 2025.</li><li><strong>Setting SMART goals for growth:</strong> How to identify your ideal clients, segment them into A, B, and C categories, and plan to duplicate your top performers.</li><li><strong>Leveraging drip marketing:</strong> Explore the power of consistent follow-ups to maximize ROI and retain leads.</li><li><strong>Creative holiday marketing ideas:</strong> From hosting client appreciation events to educational seminars, we share ways to end the year on a high note.</li><li><strong>Building a cohesive client experience:</strong> Learn how to create a marketing plan that resonates with prospects and delivers real value.</li></ul><p>Tune in to this episode of <strong>Prospect, Produce, Prosper</strong> on <a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261">Apple Podcasts</a>, or <a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C">YouTube</a>. Don’t forget to subscribe for more episodes packed with strategies to help you grow your business.</p><p>If you’re ready to take your marketing to the next level, contact us today to schedule a consultation!</p>
]]></content:encoded>
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      <itunes:title>How to Build a Winning Marketing Plan for 2025</itunes:title>
      <itunes:author>Marc Rogers</itunes:author>
      <itunes:duration>00:21:43</itunes:duration>
      <itunes:summary>The election is over, and it’s time to focus on what you can control—your 2025 marketing plan. In this episode, Marc Rogers shares actionable insights on how advisors can create a winning strategy for the year ahead. From leveraging client events to implementing drip campaigns, this episode is packed with tips to start the year strong.</itunes:summary>
      <itunes:subtitle>The election is over, and it’s time to focus on what you can control—your 2025 marketing plan. In this episode, Marc Rogers shares actionable insights on how advisors can create a winning strategy for the year ahead. From leveraging client events to implementing drip campaigns, this episode is packed with tips to start the year strong.</itunes:subtitle>
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      <title>Why Clarity in Marketing is the Key to Growing Your Business</title>
      <description><![CDATA[<p>Welcome back to the <i>Prospect, Produce, Prosper Podcast</i>! This week, Marc Rogers is joined by Lucy, the CEO of Plain Language Marketing, to explore the importance of a clear message in digital marketing. Together, they discuss why most websites fail to convert, the difference between marketing and branding, and how a strong digital strategy can set financial advisors apart in a crowded market.</p><p>Main Points Discussed:</p><ul><li>Marketing vs. Branding: Lucy breaks down the distinction and how both work together to attract and convert clients.</li><li>The Digital Handshake: Why your website is the first impression for potential clients and what they’re looking for when they Google your name.</li><li>3 Website Must-Haves:<ul><li>Clearly communicate what you do.</li><li>Highlight how you improve clients’ lives.</li><li>Include a consistent, standout call-to-action.</li></ul></li><li>The Website Refresh Timeline: When and how often to update your website, lead generators, and other digital assets.</li><li>Lucy’s Process: A behind-the-scenes look at how Plain Language Marketing builds websites that resonate and convert.</li></ul><p>👉<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Listen to this episode on Spotify</a>,<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>, or<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>. Subscribe for more insights, and let’s work together to build your business!</p>
]]></description>
      <pubDate>Fri, 3 Jan 2025 15:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/why-clarity-in-marketing-is-the-key-to-growing-your-business-AM9OQzV3</link>
      <content:encoded><![CDATA[<p>Welcome back to the <i>Prospect, Produce, Prosper Podcast</i>! This week, Marc Rogers is joined by Lucy, the CEO of Plain Language Marketing, to explore the importance of a clear message in digital marketing. Together, they discuss why most websites fail to convert, the difference between marketing and branding, and how a strong digital strategy can set financial advisors apart in a crowded market.</p><p>Main Points Discussed:</p><ul><li>Marketing vs. Branding: Lucy breaks down the distinction and how both work together to attract and convert clients.</li><li>The Digital Handshake: Why your website is the first impression for potential clients and what they’re looking for when they Google your name.</li><li>3 Website Must-Haves:<ul><li>Clearly communicate what you do.</li><li>Highlight how you improve clients’ lives.</li><li>Include a consistent, standout call-to-action.</li></ul></li><li>The Website Refresh Timeline: When and how often to update your website, lead generators, and other digital assets.</li><li>Lucy’s Process: A behind-the-scenes look at how Plain Language Marketing builds websites that resonate and convert.</li></ul><p>👉<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Listen to this episode on Spotify</a>,<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>, or<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>. Subscribe for more insights, and let’s work together to build your business!</p>
]]></content:encoded>
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      <itunes:title>Why Clarity in Marketing is the Key to Growing Your Business</itunes:title>
      <itunes:author>Marc Rogers</itunes:author>
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      <itunes:summary>In this episode, Marc Rogers welcomes Lucy, CEO of Plain Language Marketing, to discuss how financial advisors can elevate their digital presence. Learn the key differences between marketing and branding, why clarity is crucial, and the top three elements every website needs to convert leads into clients.</itunes:summary>
      <itunes:subtitle>In this episode, Marc Rogers welcomes Lucy, CEO of Plain Language Marketing, to discuss how financial advisors can elevate their digital presence. Learn the key differences between marketing and branding, why clarity is crucial, and the top three elements every website needs to convert leads into clients.</itunes:subtitle>
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      <title>9 Proven Strategies to Build Better Client Connections</title>
      <description><![CDATA[<p>Join Marc S. Rogers on this episode of the <i>Prospect, Produce, Prosper Podcast</i> as he unpacks nine proven strategies for building stronger client connections. From practical tips like “Never Eat Lunch Alone” to leveraging personal spaces for relationship building, this episode is packed with actionable insights for financial advisors looking to grow their practices.</p><p>Main Points Discussed:</p><ul><li>Slow Down: Why giving your A clients more time can lead to deeper conversations and better insights.</li><li>Engage Feelings: How shifting from "how" to "why" conversations fosters trust.</li><li>Use Social Media: Leveraging platforms like Facebook to personalize client interactions.</li><li>Never Eat Lunch Alone: The power of casual, non-threatening meetings for building rapport.</li><li>Leverage Your Home: Hosting personal events to create authentic connections with clients and their networks.</li><li>Sourcing the Seven Spheres: A unique strategy to identify valuable introductions without being salesy.</li></ul><p>👉<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Listen to the episode on Spotify</a>,<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>, or<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>. Don’t forget to subscribe and follow for more actionable insights!</p>
]]></description>
      <pubDate>Fri, 27 Dec 2024 15:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/9-proven-strategies-to-build-better-client-connections-RgiRjZ9X</link>
      <content:encoded><![CDATA[<p>Join Marc S. Rogers on this episode of the <i>Prospect, Produce, Prosper Podcast</i> as he unpacks nine proven strategies for building stronger client connections. From practical tips like “Never Eat Lunch Alone” to leveraging personal spaces for relationship building, this episode is packed with actionable insights for financial advisors looking to grow their practices.</p><p>Main Points Discussed:</p><ul><li>Slow Down: Why giving your A clients more time can lead to deeper conversations and better insights.</li><li>Engage Feelings: How shifting from "how" to "why" conversations fosters trust.</li><li>Use Social Media: Leveraging platforms like Facebook to personalize client interactions.</li><li>Never Eat Lunch Alone: The power of casual, non-threatening meetings for building rapport.</li><li>Leverage Your Home: Hosting personal events to create authentic connections with clients and their networks.</li><li>Sourcing the Seven Spheres: A unique strategy to identify valuable introductions without being salesy.</li></ul><p>👉<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Listen to the episode on Spotify</a>,<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>, or<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>. Don’t forget to subscribe and follow for more actionable insights!</p>
]]></content:encoded>
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      <itunes:title>9 Proven Strategies to Build Better Client Connections</itunes:title>
      <itunes:author>Marc Rogers</itunes:author>
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      <itunes:summary>Discover nine actionable strategies to deepen client relationships, build trust, and unlock valuable introductions. These tips will transform the way you connect with your top clients and grow your business.</itunes:summary>
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      <description><![CDATA[<p>Join Marc S. Rogers in this insightful episode of the <i>Prospect, Produce, Prosper Podcast</i> as he explores why client events are essential to a successful financial advisory practice. From casual birthday lunches to elaborate tailgate parties, Marc dives into the strategies that build stronger relationships, foster trust, and generate referrals.</p><p>Main Points Discussed:</p><ul><li>Why client events matter: Strengthening relationships with existing clients and creating referral opportunities.</li><li>Creative ideas for events: Tailgate parties, retirement celebrations, birthday lunches, and more.</li><li>Building trust through connection: Turning casual social gatherings into relationship-building experiences.</li><li>Making events part of your process: How to plan, budget, and execute consistent client engagement strategies.</li><li>Real-world success stories: Advisors who transformed their practices by embracing client events.</li></ul><p><br />Ready to elevate your client engagement? Listen to this episode on<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>,<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Spotify</a>, or<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>. Don’t forget to subscribe for more actionable insights, and let us help you implement these strategies in your practice!</p>
]]></description>
      <pubDate>Fri, 20 Dec 2024 15:00:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
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      <content:encoded><![CDATA[<p>Join Marc S. Rogers in this insightful episode of the <i>Prospect, Produce, Prosper Podcast</i> as he explores why client events are essential to a successful financial advisory practice. From casual birthday lunches to elaborate tailgate parties, Marc dives into the strategies that build stronger relationships, foster trust, and generate referrals.</p><p>Main Points Discussed:</p><ul><li>Why client events matter: Strengthening relationships with existing clients and creating referral opportunities.</li><li>Creative ideas for events: Tailgate parties, retirement celebrations, birthday lunches, and more.</li><li>Building trust through connection: Turning casual social gatherings into relationship-building experiences.</li><li>Making events part of your process: How to plan, budget, and execute consistent client engagement strategies.</li><li>Real-world success stories: Advisors who transformed their practices by embracing client events.</li></ul><p><br />Ready to elevate your client engagement? Listen to this episode on<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>,<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Spotify</a>, or<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>. Don’t forget to subscribe for more actionable insights, and let us help you implement these strategies in your practice!</p>
]]></content:encoded>
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      <itunes:title>The Power of Client Events: Build Relationships, Grow Your Business</itunes:title>
      <itunes:author>Marc Rogers</itunes:author>
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      <title>Mastering the Art of Relationship Selling with Eszylfie Taylor</title>
      <description><![CDATA[<p>Welcome to another episode of the <i>Prospect, Produce, Prosper Podcast</i>! In this exciting conversation, Marc S. Rogers teams up with Eszylfie Taylor—advisor, trainer, and creator of the Taylor Method—to discuss the transformative power of relationships and process in the financial advising world.</p><p>Whether you’re a seasoned advisor or just starting out, this episode is packed with actionable insights to help you deepen client trust, overcome objections, and build a thriving practice.</p><p> </p><p>Main Points Discussed:</p><ul><li>The long-term value of client relationships: Eszylfie shares real-life stories about the impact of delivering on promises and how trust compounds over time.</li><li>Turning trust into referrals: Learn why focusing on relationship-building results in exponential growth for your business.</li><li>The importance of process: Marc and Eszylfie explain how having a clear process creates consistency, reduces stress, and ensures client satisfaction.</li><li>Objection handling and language mastery: Insights into the language that drives conversions and the confidence it builds for both clients and advisors.</li><li>Real-world success stories: Hear about advisors who’ve transformed their results through these principles.</li></ul><p> </p><p>Don’t miss out on this game-changing episode! Listen now on<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Spotify</a>,<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>, or<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>.</p><p>Be sure to subscribe for more actionable insights, and let us know how this episode has impacted your approach to sales and relationships.</p>
]]></description>
      <pubDate>Fri, 13 Dec 2024 15:48:14 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/mastering-the-art-of-relationship-selling-with-eszylfie-taylor-QtfPSm2p</link>
      <content:encoded><![CDATA[<p>Welcome to another episode of the <i>Prospect, Produce, Prosper Podcast</i>! In this exciting conversation, Marc S. Rogers teams up with Eszylfie Taylor—advisor, trainer, and creator of the Taylor Method—to discuss the transformative power of relationships and process in the financial advising world.</p><p>Whether you’re a seasoned advisor or just starting out, this episode is packed with actionable insights to help you deepen client trust, overcome objections, and build a thriving practice.</p><p> </p><p>Main Points Discussed:</p><ul><li>The long-term value of client relationships: Eszylfie shares real-life stories about the impact of delivering on promises and how trust compounds over time.</li><li>Turning trust into referrals: Learn why focusing on relationship-building results in exponential growth for your business.</li><li>The importance of process: Marc and Eszylfie explain how having a clear process creates consistency, reduces stress, and ensures client satisfaction.</li><li>Objection handling and language mastery: Insights into the language that drives conversions and the confidence it builds for both clients and advisors.</li><li>Real-world success stories: Hear about advisors who’ve transformed their results through these principles.</li></ul><p> </p><p>Don’t miss out on this game-changing episode! Listen now on<a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF"> Spotify</a>,<a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261"> Apple Podcasts</a>, or<a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C"> YouTube</a>.</p><p>Be sure to subscribe for more actionable insights, and let us know how this episode has impacted your approach to sales and relationships.</p>
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      <itunes:title>Mastering the Art of Relationship Selling with Eszylfie Taylor</itunes:title>
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      <title>Stand Out With Podcasting Strategies for Financial Advisors</title>
      <description><![CDATA[<p>In this episode of <i>Prospect, Produce, Prosper</i>, host Marc Rogers and co-host James Andersen discuss how podcasting can be a game-changer for financial advisors who want to connect with clients in a fresh and impactful way. They share insights on why now is the perfect time to leverage this platform, even if you’re new to podcasting, and offer strategies to make launching and maintaining a podcast manageable and compliant with industry standards.</p><p><strong>Main Points Discussed:</strong></p><ul><li><strong>Why Podcasting?</strong> Marc and James discuss the immense potential of podcasting to establish financial advisors as thought leaders and the unique benefits it offers over traditional marketing channels like radio and dinner seminars.</li><li><strong>Reaching Ideal Clients</strong>: Statistics showing that affluent, educated listeners tune into podcasts, making it an ideal medium for advisors aiming to attract high-net-worth clients.</li><li><strong>Overcoming the Starting Hurdles</strong>: Practical tips for advisors on setting up a podcast, including affordable equipment and how Producers Prospect supports compliance and content repurposing.</li><li><strong>Maximizing ROI</strong>: Strategies for using podcast content across multiple platforms to enhance brand consistency and increase visibility, as well as tactics for repurposing each episode for social clips, emails, and more.</li><li><strong>Podcasting vs. Traditional Media</strong>: A comparison between podcasting and radio ads, highlighting the lasting value of podcast content and how it serves as an asset over time.</li></ul><p>Don’t miss this valuable episode for insights on how podcasting can help grow your advisory business! Tune in on <a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261">Apple Podcasts</a>, or watch on our <a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C">YouTube Channel</a>. Don’t forget to subscribe and share it with fellow advisors looking to expand their influence.</p>
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      <pubDate>Thu, 31 Oct 2024 18:06:58 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/stand-out-with-podcasting-strategies-for-financial-advisors-QermiF00</link>
      <content:encoded><![CDATA[<p>In this episode of <i>Prospect, Produce, Prosper</i>, host Marc Rogers and co-host James Andersen discuss how podcasting can be a game-changer for financial advisors who want to connect with clients in a fresh and impactful way. They share insights on why now is the perfect time to leverage this platform, even if you’re new to podcasting, and offer strategies to make launching and maintaining a podcast manageable and compliant with industry standards.</p><p><strong>Main Points Discussed:</strong></p><ul><li><strong>Why Podcasting?</strong> Marc and James discuss the immense potential of podcasting to establish financial advisors as thought leaders and the unique benefits it offers over traditional marketing channels like radio and dinner seminars.</li><li><strong>Reaching Ideal Clients</strong>: Statistics showing that affluent, educated listeners tune into podcasts, making it an ideal medium for advisors aiming to attract high-net-worth clients.</li><li><strong>Overcoming the Starting Hurdles</strong>: Practical tips for advisors on setting up a podcast, including affordable equipment and how Producers Prospect supports compliance and content repurposing.</li><li><strong>Maximizing ROI</strong>: Strategies for using podcast content across multiple platforms to enhance brand consistency and increase visibility, as well as tactics for repurposing each episode for social clips, emails, and more.</li><li><strong>Podcasting vs. Traditional Media</strong>: A comparison between podcasting and radio ads, highlighting the lasting value of podcast content and how it serves as an asset over time.</li></ul><p>Don’t miss this valuable episode for insights on how podcasting can help grow your advisory business! Tune in on <a href="https://open.spotify.com/show/09VrTfxd3NYy1sObVUYqDF">Spotify</a>, <a href="https://podcasts.apple.com/us/podcast/prospect-produce-prosper/id1603662261">Apple Podcasts</a>, or watch on our <a href="https://www.youtube.com/playlist?list=PLmY8V7mLNGmHZh2K0nENsap7bKWEPxs9C">YouTube Channel</a>. Don’t forget to subscribe and share it with fellow advisors looking to expand their influence.</p>
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      <itunes:title>Stand Out With Podcasting Strategies for Financial Advisors</itunes:title>
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      <title>Cracking the Code: Sales Mastery for Financial Advisors in 2024</title>
      <description><![CDATA[<p>Join hosts James Andersen and Marc Rogers in the next episode of the "Prospect Produce Prosper” podcast.</p><p>In this episode, Marc Rogers delves into the essential skills needed to master the art of closing sales. He shares valuable insights into the three crucial areas that often trip up advisors: getting in front of the right people, knowing what to say during meetings, and ensuring that business operations are seamless and efficient. Marc and James dive deep into the nuances of successful sales techniques, providing listeners with step-by-step guidance on how to navigate complex client interactions, build lasting relationships, and implement effective sales strategies that can lead to substantial business growth.</p><p>We discuss:</p><ul><li>The major challenges advisors face in the sales process.</li><li>Real-life success stories from advisors who have improved their closing rates through mastermind groups.</li><li>Proven techniques to find the right prospects, deliver effective messages, and streamline business processes.</li></ul><p>Tune in to get practical advice tailored to help you close more sales so you can help more clients.</p><p>To hear the full interview, subscribe on Spotify or Apple Podcasts!</p><p>Check out Producers Prospect to learn more about how we support financial advisors in growing their practice.</p>
]]></description>
      <pubDate>Thu, 1 Aug 2024 16:45:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
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      <content:encoded><![CDATA[<p>Join hosts James Andersen and Marc Rogers in the next episode of the "Prospect Produce Prosper” podcast.</p><p>In this episode, Marc Rogers delves into the essential skills needed to master the art of closing sales. He shares valuable insights into the three crucial areas that often trip up advisors: getting in front of the right people, knowing what to say during meetings, and ensuring that business operations are seamless and efficient. Marc and James dive deep into the nuances of successful sales techniques, providing listeners with step-by-step guidance on how to navigate complex client interactions, build lasting relationships, and implement effective sales strategies that can lead to substantial business growth.</p><p>We discuss:</p><ul><li>The major challenges advisors face in the sales process.</li><li>Real-life success stories from advisors who have improved their closing rates through mastermind groups.</li><li>Proven techniques to find the right prospects, deliver effective messages, and streamline business processes.</li></ul><p>Tune in to get practical advice tailored to help you close more sales so you can help more clients.</p><p>To hear the full interview, subscribe on Spotify or Apple Podcasts!</p><p>Check out Producers Prospect to learn more about how we support financial advisors in growing their practice.</p>
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      <itunes:title>Cracking the Code: Sales Mastery for Financial Advisors in 2024</itunes:title>
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      <title>Building Strong Financial Brands</title>
      <description><![CDATA[<p>With the financial services landscape evolving rapidly, James Andersen and Marc Rogers delve into the essentials of building a powerful financial brand in today's episode. Drawing on their extensive industry experience, they share actionable insights on creating a cohesive digital presence.</p><p>Marc recaps the recent Prosper Summit Live event, highlighting key takeaways and the unique experiences that made it a success. He emphasizes the importance of having a unified brand message to attract and retain ideal clients.</p><p>James and Marc discuss practical digital marketing strategies, including website design, SEO, and social media. They explore how to engage clients meaningfully, ensuring that the high standards of advisory practices are reflected across all platforms.</p><p>The conversation also covers the significance of having a detailed, strategic plan for your marketing and branding efforts. By sticking to a specific, methodical, and consistent approach, advisors can achieve their goals and enhance their client interactions.</p><p>Marc and James explain why a strong brand is crucial for financial advisors and offer tips for refining marketing approaches to build trust and credibility. They underscore the need for consistency in all aspects of branding and client engagement.</p><p>To access James, Marc, and their team, as well as more tools to help grow your practice, give us a call at 800-829-5526 or visit us online: <a href="www.producersprospect.com">Producers Prospect</a>.</p>
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      <pubDate>Wed, 10 Jul 2024 02:23:19 +0000</pubDate>
      <author>mrogers@producersprospect.com (James Andersen, Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/building-strong-financial-brands-k6HDOSpR</link>
      <content:encoded><![CDATA[<p>With the financial services landscape evolving rapidly, James Andersen and Marc Rogers delve into the essentials of building a powerful financial brand in today's episode. Drawing on their extensive industry experience, they share actionable insights on creating a cohesive digital presence.</p><p>Marc recaps the recent Prosper Summit Live event, highlighting key takeaways and the unique experiences that made it a success. He emphasizes the importance of having a unified brand message to attract and retain ideal clients.</p><p>James and Marc discuss practical digital marketing strategies, including website design, SEO, and social media. They explore how to engage clients meaningfully, ensuring that the high standards of advisory practices are reflected across all platforms.</p><p>The conversation also covers the significance of having a detailed, strategic plan for your marketing and branding efforts. By sticking to a specific, methodical, and consistent approach, advisors can achieve their goals and enhance their client interactions.</p><p>Marc and James explain why a strong brand is crucial for financial advisors and offer tips for refining marketing approaches to build trust and credibility. They underscore the need for consistency in all aspects of branding and client engagement.</p><p>To access James, Marc, and their team, as well as more tools to help grow your practice, give us a call at 800-829-5526 or visit us online: <a href="www.producersprospect.com">Producers Prospect</a>.</p>
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      <description><![CDATA[<p>With the financial services industry changing so rapidly, today Marc Rogers and Jag go back to the basics.  We interview Doug McDermott, Marc's mentor, who started in this business in 1979.   Doug explains how an early assignment helped him find a passion for what he does.  And you'll hear just how contagious that passion is as you listen to this episode.</p><p>Doug speaks at length about "having a servant's heart."   If your "why" is to serve others, everything else will take care of itself.  In some ways, that's a lost art in today's world.   He also shares a brilliant way he explains his compensation to investors. The words you use are vitally important.</p><p>In addition to helping investors and advisors, another piece of Doug's "why" is his foundation, The Gift of Gratitude Foundation, helping military veterans and first responders.  You can learn more about that organization here: <a href="https://giftofgratitudefoundation.com/" target="_blank">https://giftofgratitudefoundation.com/</a></p><p>Marc asks Doug about his perspective on the current market, with the traditional 60/40 mix performing as badly as ever.  Doug explains the upside of fixed index annuities, and how they can be used not just to get clients <i>to</i> retirement, but get them <i>through</i> retirement.</p><p>The key is in the details.  Using the right language with your clients, Doug's oversized business cards, and more that shows you <i>care</i> and will go the extra mile for your clients.</p><p>And when it comes to dinner seminars, Doug still updates his 3-inch thick manual of how to take care of all the little details.  Spoiler: He'll tell you why he always serves <i>carrot cake</i>.</p><p>Email Doug: <a href="mailto:Doug@conceptsbenefitsfeatures.com" target="_blank">Doug@conceptsbenefitsfeatures.com</a></p><p>To access Marc and his team, as well as more tools to help grow your practice, give Marc a call at 800-829-5526, or visit online: <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p>
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      <pubDate>Wed, 2 Nov 2022 19:39:50 +0000</pubDate>
      <author>mrogers@producersprospect.com (Doug McDermott, Jon Gay, Marc Rogers)</author>
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      <content:encoded><![CDATA[<p>With the financial services industry changing so rapidly, today Marc Rogers and Jag go back to the basics.  We interview Doug McDermott, Marc's mentor, who started in this business in 1979.   Doug explains how an early assignment helped him find a passion for what he does.  And you'll hear just how contagious that passion is as you listen to this episode.</p><p>Doug speaks at length about "having a servant's heart."   If your "why" is to serve others, everything else will take care of itself.  In some ways, that's a lost art in today's world.   He also shares a brilliant way he explains his compensation to investors. The words you use are vitally important.</p><p>In addition to helping investors and advisors, another piece of Doug's "why" is his foundation, The Gift of Gratitude Foundation, helping military veterans and first responders.  You can learn more about that organization here: <a href="https://giftofgratitudefoundation.com/" target="_blank">https://giftofgratitudefoundation.com/</a></p><p>Marc asks Doug about his perspective on the current market, with the traditional 60/40 mix performing as badly as ever.  Doug explains the upside of fixed index annuities, and how they can be used not just to get clients <i>to</i> retirement, but get them <i>through</i> retirement.</p><p>The key is in the details.  Using the right language with your clients, Doug's oversized business cards, and more that shows you <i>care</i> and will go the extra mile for your clients.</p><p>And when it comes to dinner seminars, Doug still updates his 3-inch thick manual of how to take care of all the little details.  Spoiler: He'll tell you why he always serves <i>carrot cake</i>.</p><p>Email Doug: <a href="mailto:Doug@conceptsbenefitsfeatures.com" target="_blank">Doug@conceptsbenefitsfeatures.com</a></p><p>To access Marc and his team, as well as more tools to help grow your practice, give Marc a call at 800-829-5526, or visit online: <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p>
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      <description><![CDATA[<p>Marc Rogers is back from his recent travels, which included being in Knoxville for the epic Tennessee-Alabama game.  No doubt the Vols had a great pregame plan for how to attack the Tide, and they executed it when it mattered.   Pre-game preparation and in-game execution are also key to client events.  And you want to be putting on events, not "workshops."</p><p>Certain brands know how to position themselves as customer-focused and a cut above.  Marc and Jag cite examples from Marriott and Delta to Chick-Fil-A.   Everything about the customer experience and brand matters.   That's what you need to keep in mind for your events.</p><p>Marc explains what you need to do for these dinner events - from screening candidates and hitting multiple touchpoints, to picking the restaurant, music, and host to introduce you.   Jag draws on his experience in radio - when you go to a concert, you know which station is the "big" station and which is the also-ran.  They are pretty easy to tell apart. Which do you want to be?</p><p>Marc explains how he and his team at Producers Prospect work hand-in-glove with your staff to handle every aspect of this process, both ahead of the event and during it.    Next time, we'll talk about the post-game and the follow-up.</p><p>To access Marc and his team, as well as more tools to help grow your practice, give Marc a call at 800-829-5526, or visit online: <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p>
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      <pubDate>Mon, 17 Oct 2022 23:56:24 +0000</pubDate>
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      <content:encoded><![CDATA[<p>Marc Rogers is back from his recent travels, which included being in Knoxville for the epic Tennessee-Alabama game.  No doubt the Vols had a great pregame plan for how to attack the Tide, and they executed it when it mattered.   Pre-game preparation and in-game execution are also key to client events.  And you want to be putting on events, not "workshops."</p><p>Certain brands know how to position themselves as customer-focused and a cut above.  Marc and Jag cite examples from Marriott and Delta to Chick-Fil-A.   Everything about the customer experience and brand matters.   That's what you need to keep in mind for your events.</p><p>Marc explains what you need to do for these dinner events - from screening candidates and hitting multiple touchpoints, to picking the restaurant, music, and host to introduce you.   Jag draws on his experience in radio - when you go to a concert, you know which station is the "big" station and which is the also-ran.  They are pretty easy to tell apart. Which do you want to be?</p><p>Marc explains how he and his team at Producers Prospect work hand-in-glove with your staff to handle every aspect of this process, both ahead of the event and during it.    Next time, we'll talk about the post-game and the follow-up.</p><p>To access Marc and his team, as well as more tools to help grow your practice, give Marc a call at 800-829-5526, or visit online: <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p>
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      <title>Dr. Wade Pfau and the RISA Plan</title>
      <description><![CDATA[<p>Dr. Wade Pfau is a world renowned expert in the field of investing and he joins Marc Rogers and JAG today on the podcast.</p><p>We start the show talking about some of the major challenges retirees face today in an ever changing world, and how you, as an advisor, can best be equipped to help them.  This includes sequence of return risk in our current stock market, bond market, and inflationary economy.  Also longevity risk: we are living longer and don't know how long the money will need to last.</p><p>Investors no longer fit into one of five cookie-cutter strategies.  That's where Dr. Pfau's RISA Plan comes in. It stands for Retirement Income Style Awareness. This starts with a "probability based" vs "safety first" mindset analysis. Next is "optionality" vs "commitment."  The RISA Plan it helps you determine everything about your investors' risk tolerance and planning mentality.   And interestingly, investors' results from the RISA plan <strong>do not</strong> tend to change with market or economic conditions, as the research showed between March and September of 2020.  </p><p>Wade explains how advisors can employ RISA to best serve their clients.  Knowing how clients answer these questions ahead of time gives you a knowledge of their retirement style as well as how they want to implement financial advice, which can make for a better introductory meeting.  Also, as an advisor, you may have worked with one line of thinking when it comes to retirement planning your whole career.  This may open your eyes as to how to work with investors who have a different style.  It's all about getting investors into a strategy that <strong>they</strong> will be comfortable with into and throughout retirement.  Dr. Phau explains that may include both investments and insurance.  This leads Marc to ask him about the "bad rap" that annuities often get.</p><p>More:</p><p>RISA Profile Website: <a href="https://risaprofile.com/" target="_blank">https://risaprofile.com/</a></p><p>American College RICP Program: <a href="https://www.theamericancollege.edu/levelup/ricp" target="_blank">https://www.theamericancollege.edu/levelup/ricp</a></p><p>Dr. Wade Pfau's Retirement Planning Guidebook: <a href="https://www.amazon.com/Retirement-Planning-Guidebook-Navigating-Important/dp/194564009X" target="_blank">https://www.amazon.com/Retirement-Planning-Guidebook-Navigating-Important/dp/194564009X</a></p><p>Article Marc Referenced on the 60/40 strategy having its worst year since 1936: <a href="https://finance.yahoo.com/news/60-40-strategy-worst-year-since-1936-114330825.html">https://finance.yahoo.com/news/60-40-strategy-worst-year-since-1936-114330825.html</a></p><p>Dr. Pfau's article on Risk Pooling vs. Risk Premium: <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2860775" target="_blank">https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2860775</a></p><p>Dr. Wade Pfau Bio: <a href="https://www.theamericancollege.edu/our-people/faculty/wade-pfau" target="_blank">https://www.theamericancollege.edu/our-people/faculty/wade-pfau</a></p><p>To access this research and more tools to help grow your practice, give Marc a call at 800-829-5526, or visit online: <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p>
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      <pubDate>Wed, 7 Sep 2022 13:13:22 +0000</pubDate>
      <author>mrogers@producersprospect.com (wade pfau, RISA, sequence of return risk, longevity risk, PE10)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/dr-wade-pfau-and-the-risa-plan-WPxbut2p</link>
      <content:encoded><![CDATA[<p>Dr. Wade Pfau is a world renowned expert in the field of investing and he joins Marc Rogers and JAG today on the podcast.</p><p>We start the show talking about some of the major challenges retirees face today in an ever changing world, and how you, as an advisor, can best be equipped to help them.  This includes sequence of return risk in our current stock market, bond market, and inflationary economy.  Also longevity risk: we are living longer and don't know how long the money will need to last.</p><p>Investors no longer fit into one of five cookie-cutter strategies.  That's where Dr. Pfau's RISA Plan comes in. It stands for Retirement Income Style Awareness. This starts with a "probability based" vs "safety first" mindset analysis. Next is "optionality" vs "commitment."  The RISA Plan it helps you determine everything about your investors' risk tolerance and planning mentality.   And interestingly, investors' results from the RISA plan <strong>do not</strong> tend to change with market or economic conditions, as the research showed between March and September of 2020.  </p><p>Wade explains how advisors can employ RISA to best serve their clients.  Knowing how clients answer these questions ahead of time gives you a knowledge of their retirement style as well as how they want to implement financial advice, which can make for a better introductory meeting.  Also, as an advisor, you may have worked with one line of thinking when it comes to retirement planning your whole career.  This may open your eyes as to how to work with investors who have a different style.  It's all about getting investors into a strategy that <strong>they</strong> will be comfortable with into and throughout retirement.  Dr. Phau explains that may include both investments and insurance.  This leads Marc to ask him about the "bad rap" that annuities often get.</p><p>More:</p><p>RISA Profile Website: <a href="https://risaprofile.com/" target="_blank">https://risaprofile.com/</a></p><p>American College RICP Program: <a href="https://www.theamericancollege.edu/levelup/ricp" target="_blank">https://www.theamericancollege.edu/levelup/ricp</a></p><p>Dr. Wade Pfau's Retirement Planning Guidebook: <a href="https://www.amazon.com/Retirement-Planning-Guidebook-Navigating-Important/dp/194564009X" target="_blank">https://www.amazon.com/Retirement-Planning-Guidebook-Navigating-Important/dp/194564009X</a></p><p>Article Marc Referenced on the 60/40 strategy having its worst year since 1936: <a href="https://finance.yahoo.com/news/60-40-strategy-worst-year-since-1936-114330825.html">https://finance.yahoo.com/news/60-40-strategy-worst-year-since-1936-114330825.html</a></p><p>Dr. Pfau's article on Risk Pooling vs. Risk Premium: <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2860775" target="_blank">https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2860775</a></p><p>Dr. Wade Pfau Bio: <a href="https://www.theamericancollege.edu/our-people/faculty/wade-pfau" target="_blank">https://www.theamericancollege.edu/our-people/faculty/wade-pfau</a></p><p>To access this research and more tools to help grow your practice, give Marc a call at 800-829-5526, or visit online: <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p>
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      <description><![CDATA[<p>Today it's the Marc and Mark show, as  Marc Rogers of Producers Prospect and Jon "JAG" Gay are joined by Mark Gaffney, of Mark Edward Gaffney.  Mark's got decades of experience coaching some of the country's most successful financial advisors on how to maximize their revenue.  From event marketing to traditional mail to radio and television Mark does it all.</p><p>It all comes down to the data.  Emotions and opinions don't matter.  Mark and his team look at the data, and help you focus on 3 main marketing funnels for your practice, to grow your client base.   But you've got to be willing to do the work, and as Marc Rogers says about your potential clients, be "qualified, committed, and coachable."</p><p>As with any small business owner, many financial advisors try to do everything themselves.  But that's no way to grow a business.   To connect with Mark, Marc, and the rest of the team at Producers Prospect, reach out.</p><p>Give them a call at 800-829-5526, or visit online: <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p>
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      <pubDate>Fri, 2 Sep 2022 15:56:08 +0000</pubDate>
      <author>mrogers@producersprospect.com (Mark Gaffney, Jon Gay, Marc Rogers)</author>
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      <content:encoded><![CDATA[<p>Today it's the Marc and Mark show, as  Marc Rogers of Producers Prospect and Jon "JAG" Gay are joined by Mark Gaffney, of Mark Edward Gaffney.  Mark's got decades of experience coaching some of the country's most successful financial advisors on how to maximize their revenue.  From event marketing to traditional mail to radio and television Mark does it all.</p><p>It all comes down to the data.  Emotions and opinions don't matter.  Mark and his team look at the data, and help you focus on 3 main marketing funnels for your practice, to grow your client base.   But you've got to be willing to do the work, and as Marc Rogers says about your potential clients, be "qualified, committed, and coachable."</p><p>As with any small business owner, many financial advisors try to do everything themselves.  But that's no way to grow a business.   To connect with Mark, Marc, and the rest of the team at Producers Prospect, reach out.</p><p>Give them a call at 800-829-5526, or visit online: <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p>
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      <description><![CDATA[<p>Today, Marc Rogers of Producers Prospect sits down with Jon "JAG" Gay to talk about Jon's area of expertise - podcasts.</p><p>As a radio personality for 15 years, Jon has parlayed his interviewing and technical experience to create broadcast quality podcasts for advisors all over the country, including this one right here.</p><p>Advisors like you are always wanting to find new ways to reach potential clients, and the days of paper mailers, tv ads, and radio shows have gone the way of the dodo.  A podcast creates evergreen content for your current and potential clients, can be used over and over as a marketing tool, and as Marc can attest: they are fun!  It also gives you an opportunity to bring on subject matter experts, tap into their expertise, and as a result, their networks.</p><p>Over 80% of Americans age 12+ are familiar with podcasts, but there are a number of myths to dispel in the space.  First, podcasting is not just for young people.  Since the pandemic, it's experienced exponential growth across all demographics.  We also talk about how Apple charts don't matter, and how people are <i>actually </i>finding your podcasts.</p><p>Podcasts can be short - you don't have to put together 60 minutes of content for every show.  And your compliance department won't be an obstacle.  They can preview and approve all audio before it publishes to the world.</p><p>We've all seen the sales and marketing funnel presentations.   A podcast can skip the first stages of your funnel, because it's creating familiarity and establishing credibility before you even meet a potential client.  Have them listen to a show before coming to your office, or even before you bring Marc to town for a seminar!</p><p>What about ROI? Everyone wants to know about ROI before they commit to any sort of marketing. Are you immediately going to sell ads and make money on your show? No.  But the ROI comes in marketing.  If you bring in one high net worth prospect to your practice, the show has paid for itself many times over.</p><p>What about video?  Marc and Jag talk about the pros and cons of video, but explain why it's not as important as you may think.</p><p>The key to a successful podcast is planning out your content before pressing record.  And the first step is by reaching out to Marc and the team at Producers Prospect.  Find them online at  <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a> or give them a call at 800-829-5596.</p><p> </p>
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      <pubDate>Thu, 14 Jul 2022 12:20:23 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers, Jon Gay)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/how-to-get-more-clients-with-podcasts-jjfNsDnF</link>
      <content:encoded><![CDATA[<p>Today, Marc Rogers of Producers Prospect sits down with Jon "JAG" Gay to talk about Jon's area of expertise - podcasts.</p><p>As a radio personality for 15 years, Jon has parlayed his interviewing and technical experience to create broadcast quality podcasts for advisors all over the country, including this one right here.</p><p>Advisors like you are always wanting to find new ways to reach potential clients, and the days of paper mailers, tv ads, and radio shows have gone the way of the dodo.  A podcast creates evergreen content for your current and potential clients, can be used over and over as a marketing tool, and as Marc can attest: they are fun!  It also gives you an opportunity to bring on subject matter experts, tap into their expertise, and as a result, their networks.</p><p>Over 80% of Americans age 12+ are familiar with podcasts, but there are a number of myths to dispel in the space.  First, podcasting is not just for young people.  Since the pandemic, it's experienced exponential growth across all demographics.  We also talk about how Apple charts don't matter, and how people are <i>actually </i>finding your podcasts.</p><p>Podcasts can be short - you don't have to put together 60 minutes of content for every show.  And your compliance department won't be an obstacle.  They can preview and approve all audio before it publishes to the world.</p><p>We've all seen the sales and marketing funnel presentations.   A podcast can skip the first stages of your funnel, because it's creating familiarity and establishing credibility before you even meet a potential client.  Have them listen to a show before coming to your office, or even before you bring Marc to town for a seminar!</p><p>What about ROI? Everyone wants to know about ROI before they commit to any sort of marketing. Are you immediately going to sell ads and make money on your show? No.  But the ROI comes in marketing.  If you bring in one high net worth prospect to your practice, the show has paid for itself many times over.</p><p>What about video?  Marc and Jag talk about the pros and cons of video, but explain why it's not as important as you may think.</p><p>The key to a successful podcast is planning out your content before pressing record.  And the first step is by reaching out to Marc and the team at Producers Prospect.  Find them online at  <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a> or give them a call at 800-829-5596.</p><p> </p>
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      <description><![CDATA[<p>Marc Rogers of Producers Prospect is joined once again by Ryan VanSickle of Leading Response.  Too often, as advisors, we get busy, we don't put thought into making all of our marketing vehicles work cohesively, and we don't consider the perspective of our potential clients - the ones we want to bring in.</p><p>Ryan describes the sales and marketing funnel.  Often, we gravitate toward "low hanging fruit" - the 10% of clients that <strong>know</strong> they have a problem.  But what about the top of the funnel?  What about the 90% of potential clients that <strong>don't know</strong> they have an issue with their current advisor.  This is where not just dinner seminars themselves, but the touch points before and after, come in.</p><p>It may be human nature to write off a dinner seminar participant as a "plate licker" if they don't become a client immediately.  But they might not just be ready. Changing advisors is a complex decision for investors, with potentially life-altering consequences.  Also, where are they in the funnel?  Are they still at the research phase? Maybe they need more information before they're willing to commit?  Maybe topic-specific events can be employed here - related to taxes, social security, and more.</p><p>It's all about being in the right place at the right time for when the potential consumer is ready to make a decision. And that means providing value, and fighting off the stereotypes that your dinner seminar or other content is just a "commercial" trying to sell something.</p><p>When potential clients move from the <i>research </i>phase to the <i>evaluation</i> phase, you want to have a wealth of material and touchpoints available to them, on their timeline.</p><p>Marc closes with an example of a pair of advisors who don't take a dime from potential clients until they complete a <i>seven meeting</i> process.  He explains how and why that works.</p><p>Marc and his team at Producers Prospect have launched a turnkey dinner Seminar <strong>Steps for Success</strong>.. For more information, contact them below.</p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p>
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      <pubDate>Fri, 1 Jul 2022 13:44:39 +0000</pubDate>
      <author>mrogers@producersprospect.com (Ryan VanSickle, Jon Gay, Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/consider-your-potential-clients-perspective-uvZsokQn</link>
      <content:encoded><![CDATA[<p>Marc Rogers of Producers Prospect is joined once again by Ryan VanSickle of Leading Response.  Too often, as advisors, we get busy, we don't put thought into making all of our marketing vehicles work cohesively, and we don't consider the perspective of our potential clients - the ones we want to bring in.</p><p>Ryan describes the sales and marketing funnel.  Often, we gravitate toward "low hanging fruit" - the 10% of clients that <strong>know</strong> they have a problem.  But what about the top of the funnel?  What about the 90% of potential clients that <strong>don't know</strong> they have an issue with their current advisor.  This is where not just dinner seminars themselves, but the touch points before and after, come in.</p><p>It may be human nature to write off a dinner seminar participant as a "plate licker" if they don't become a client immediately.  But they might not just be ready. Changing advisors is a complex decision for investors, with potentially life-altering consequences.  Also, where are they in the funnel?  Are they still at the research phase? Maybe they need more information before they're willing to commit?  Maybe topic-specific events can be employed here - related to taxes, social security, and more.</p><p>It's all about being in the right place at the right time for when the potential consumer is ready to make a decision. And that means providing value, and fighting off the stereotypes that your dinner seminar or other content is just a "commercial" trying to sell something.</p><p>When potential clients move from the <i>research </i>phase to the <i>evaluation</i> phase, you want to have a wealth of material and touchpoints available to them, on their timeline.</p><p>Marc closes with an example of a pair of advisors who don't take a dime from potential clients until they complete a <i>seven meeting</i> process.  He explains how and why that works.</p><p>Marc and his team at Producers Prospect have launched a turnkey dinner Seminar <strong>Steps for Success</strong>.. For more information, contact them below.</p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p>
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      <description><![CDATA[<p>Today, Marc Rogers of Producers Prospect is joined by another "Mega Producer" in his orbit.  Robert Binkele of the Estate Planning Team deals with high net worth clients and gives you, the advisor, some insight into the Deferred Sales Trust™.</p><p>We start by asking Robert about his 30 years of history in the financial services industry and how it's changed over three decades. After playing football for the Utah Utes and San Francisco 49ers, he's worked with many different types of investments.   And he was ahead of his time in moving parts of the business over from commission-based to fee-based. Diversify for your clients, differentiate yourself from other advisors, and be passionate about your work.</p><p>Advisors spend tons of money on advertising and marketing.  Robert talks about figuring out how to market yourself, and the importance of being a good public speaker - or <i>working with someone who is</i> while you build up your skill set.  It also helps when you have a great product.  And that brings us to what Robert and the Estate Planning Team built - the Deferred Sales Trust™, a strategy to defer capital gains tax on the sale of highly appreciated property.</p><p>Marc and Jag ask Robert how he explains what he does, to someone at a cocktail party.  After walking through that, he also talks about targeting commercial real estate agents, business brokers, CPAs, and attorneys, and how to get them working for you.</p><p>To learn more about what Robert and the Estate Planning Team do, you can visit his website ate <a href="https://www.myept.com/" target="_blank">https://www.myept.com/</a></p><p>To get started working with Robert and Marc, visit <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p><p>Or give Marc Rogers a call at 800-829-5526.</p><p> </p><p> </p>
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      <pubDate>Mon, 13 Jun 2022 14:00:42 +0000</pubDate>
      <author>mrogers@producersprospect.com (Robert Binkele, Jon Gay, Marc Rogers)</author>
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      <content:encoded><![CDATA[<p>Today, Marc Rogers of Producers Prospect is joined by another "Mega Producer" in his orbit.  Robert Binkele of the Estate Planning Team deals with high net worth clients and gives you, the advisor, some insight into the Deferred Sales Trust™.</p><p>We start by asking Robert about his 30 years of history in the financial services industry and how it's changed over three decades. After playing football for the Utah Utes and San Francisco 49ers, he's worked with many different types of investments.   And he was ahead of his time in moving parts of the business over from commission-based to fee-based. Diversify for your clients, differentiate yourself from other advisors, and be passionate about your work.</p><p>Advisors spend tons of money on advertising and marketing.  Robert talks about figuring out how to market yourself, and the importance of being a good public speaker - or <i>working with someone who is</i> while you build up your skill set.  It also helps when you have a great product.  And that brings us to what Robert and the Estate Planning Team built - the Deferred Sales Trust™, a strategy to defer capital gains tax on the sale of highly appreciated property.</p><p>Marc and Jag ask Robert how he explains what he does, to someone at a cocktail party.  After walking through that, he also talks about targeting commercial real estate agents, business brokers, CPAs, and attorneys, and how to get them working for you.</p><p>To learn more about what Robert and the Estate Planning Team do, you can visit his website ate <a href="https://www.myept.com/" target="_blank">https://www.myept.com/</a></p><p>To get started working with Robert and Marc, visit <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p><p>Or give Marc Rogers a call at 800-829-5526.</p><p> </p><p> </p>
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      <description><![CDATA[<p>Marc Rogers of Producers Prospect continues his series with guests who can make a real difference for financial advisors.  Today he is joined by Phil Graham, talking about the Beneficiary Liquidity Plan.</p><p>We see it all the time - advisors have a great relationship with a client.  Then the client passes away.  In the vast majority of cases (anywhere from 67%-95% depending which study you read), that next generation fires the advisor.  Why? There's no relationship there, and upon the passing of a loved one, there's no way to quickly access capital for funeral expenses and more.</p><p>Enter Phil and the Beneficiary Liquidity Plan.  It's a simple form you can have you clients fill out, and it requires no change to your RIA or any other affiliation. It's 3 pages, a 10 minute conversation.  And it enables you to make money on an existing client, while also protecting them, and giving their heirs one less reason to walk away.   When they need money upon death, they're able to access it.  It's part of the Hero Bridge process that Phil uses to help you get introduced to those beneficiaries through your clients. He's got email templates, scripts, a pre-written survey, and more.  This translates to you making <strong>$100 per minute </strong>on this process. He explains how this "Refrigerator Perry" type of process works.</p><p>This is a proven system that Marc and Phil can set you up with.  To find out more, contact Marc at Producers Prospect:</p><p>800-829-5596 or <a href="https://www.producersprospect.com/" target="_blank">ProducersProspect.Com </a>or on social media. </p><p>Find Marc on LinkedIn here: <a href="https://www.linkedin.com/in/marcrogersqb14/" target="_blank">https://www.linkedin.com/in/marcrogersqb14/</a></p><p>Phil Graham has quite a legacy in this business, having raised over $22 billion in assets over his career. As we wrap up, he and Marc discuss the importance of having a mentor, and a mentor who's been where you want to be.  That's where Marc and Producers Prospect come in.  Marc and Phil really believe in giving back to the industry and the people in it.</p>
]]></description>
      <pubDate>Tue, 7 Jun 2022 14:36:38 +0000</pubDate>
      <author>mrogers@producersprospect.com (Phil Graham, Jon Gay, Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/phil-graham-and-the-beneficiary-liquidity-plan-SGwfkJSJ</link>
      <content:encoded><![CDATA[<p>Marc Rogers of Producers Prospect continues his series with guests who can make a real difference for financial advisors.  Today he is joined by Phil Graham, talking about the Beneficiary Liquidity Plan.</p><p>We see it all the time - advisors have a great relationship with a client.  Then the client passes away.  In the vast majority of cases (anywhere from 67%-95% depending which study you read), that next generation fires the advisor.  Why? There's no relationship there, and upon the passing of a loved one, there's no way to quickly access capital for funeral expenses and more.</p><p>Enter Phil and the Beneficiary Liquidity Plan.  It's a simple form you can have you clients fill out, and it requires no change to your RIA or any other affiliation. It's 3 pages, a 10 minute conversation.  And it enables you to make money on an existing client, while also protecting them, and giving their heirs one less reason to walk away.   When they need money upon death, they're able to access it.  It's part of the Hero Bridge process that Phil uses to help you get introduced to those beneficiaries through your clients. He's got email templates, scripts, a pre-written survey, and more.  This translates to you making <strong>$100 per minute </strong>on this process. He explains how this "Refrigerator Perry" type of process works.</p><p>This is a proven system that Marc and Phil can set you up with.  To find out more, contact Marc at Producers Prospect:</p><p>800-829-5596 or <a href="https://www.producersprospect.com/" target="_blank">ProducersProspect.Com </a>or on social media. </p><p>Find Marc on LinkedIn here: <a href="https://www.linkedin.com/in/marcrogersqb14/" target="_blank">https://www.linkedin.com/in/marcrogersqb14/</a></p><p>Phil Graham has quite a legacy in this business, having raised over $22 billion in assets over his career. As we wrap up, he and Marc discuss the importance of having a mentor, and a mentor who's been where you want to be.  That's where Marc and Producers Prospect come in.  Marc and Phil really believe in giving back to the industry and the people in it.</p>
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      <title>Skip Johnson on Differentiating Yourself as an Advisor</title>
      <description><![CDATA[<p>Today, Marc Rogers of Producers Prospect welcomes long-time collaborator Skip Johnson.  Skip has re-invented himself several times, including building a $1 Billion RIA, Great Waters Financial.  Great Waters was recognized in several publications as a top  business in the state of Minnesota.</p><p>Skip explains how the key to financial planning is the <i>plan itself</i>, not the products you are selling. When we experience market volatility (as we are now), investors will sometimes question the products.  But if this is all part of a master plan, that plan accounts for volatility when it's created.</p><p>The flip side of this is an opportunity for financial advisors to bring in new clients.  Maybe these clients have reached a pain threshold with their old advisor that's causing them to shop around.  This is where branding yourself as a thought leader in your industry comes in.</p><p>Create multiple touch points with your clients - have them see <i>your</i> name on the byline of financial publications, have them see <i>your</i> name on television and other media.  And have an opinion.  Skip talks about how these strategies have worked for him.</p><p>Also, have investment <i>options</i> available for clients.  The democratization of financial planning has created a lot more access and knowledge for investors.  Be ready to meet them where they are.</p><p>Finally, don't lose sight of what's important.  Find a way to maintain your work life balance.  But get to know your clients. Caring about them will go a long way.</p><p>Want to improve and grow your practice?  Contact Marc and his team at Producers Prospect at <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p><p>Or send him an email - <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com.</a></p>
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      <pubDate>Wed, 18 May 2022 13:28:45 +0000</pubDate>
      <author>mrogers@producersprospect.com (Skip Johnson, Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/skip-johnson-CtnVdpqJ</link>
      <content:encoded><![CDATA[<p>Today, Marc Rogers of Producers Prospect welcomes long-time collaborator Skip Johnson.  Skip has re-invented himself several times, including building a $1 Billion RIA, Great Waters Financial.  Great Waters was recognized in several publications as a top  business in the state of Minnesota.</p><p>Skip explains how the key to financial planning is the <i>plan itself</i>, not the products you are selling. When we experience market volatility (as we are now), investors will sometimes question the products.  But if this is all part of a master plan, that plan accounts for volatility when it's created.</p><p>The flip side of this is an opportunity for financial advisors to bring in new clients.  Maybe these clients have reached a pain threshold with their old advisor that's causing them to shop around.  This is where branding yourself as a thought leader in your industry comes in.</p><p>Create multiple touch points with your clients - have them see <i>your</i> name on the byline of financial publications, have them see <i>your</i> name on television and other media.  And have an opinion.  Skip talks about how these strategies have worked for him.</p><p>Also, have investment <i>options</i> available for clients.  The democratization of financial planning has created a lot more access and knowledge for investors.  Be ready to meet them where they are.</p><p>Finally, don't lose sight of what's important.  Find a way to maintain your work life balance.  But get to know your clients. Caring about them will go a long way.</p><p>Want to improve and grow your practice?  Contact Marc and his team at Producers Prospect at <a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p><p>Or send him an email - <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com.</a></p>
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      <description><![CDATA[<p>Today, Marc Rogers of Producers Prospect and Jag are joined by Marc's longtime collaborator Eszylfie Taylor, creator of The Taylor Method.  A man of many talents, Eszylfie has a tried and proven method to help you, as an advisor, grow and improve your client base.  How do you get more referrals? How do you get <i>the right</i> referrals?</p><p>The Taylor Method is broken down into four parts: the approach, the fact find, the opportunity, and the close.  Eszylfie walks us through his "objection free sales process."  It's not about selling someone a product; it's about solving someone's problem.</p><p>If you want this process <i>to</i> work, you have to put <i>in</i> the work.  As Eszylfie says, the elevator to success is broken. You have to take the stairs.</p><p>As we wrap up, Marc asks Eszylfie about some of his other projects, including "Mind, Body, Money" - the app, upcoming reality show, and more.</p><p>To learn more:</p><p><a href="https://www.taylormethod.com/" target="_blank">https://www.taylormethod.com/</a></p><p><a href="https://www.mindbodymoney.com/" target="_blank">https://www.mindbodymoney.com/</a></p><p><a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p><p>Find Eszylfie on social: @EszylfieTaylor</p>
]]></description>
      <pubDate>Mon, 25 Apr 2022 11:45:35 +0000</pubDate>
      <author>mrogers@producersprospect.com (@EszylfieTaylor, Eszylfie Taylor, Jon Gay, Marc Rogers)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/eszylfie-taylor-and-the-taylor-method-4BrOZvkY</link>
      <content:encoded><![CDATA[<p>Today, Marc Rogers of Producers Prospect and Jag are joined by Marc's longtime collaborator Eszylfie Taylor, creator of The Taylor Method.  A man of many talents, Eszylfie has a tried and proven method to help you, as an advisor, grow and improve your client base.  How do you get more referrals? How do you get <i>the right</i> referrals?</p><p>The Taylor Method is broken down into four parts: the approach, the fact find, the opportunity, and the close.  Eszylfie walks us through his "objection free sales process."  It's not about selling someone a product; it's about solving someone's problem.</p><p>If you want this process <i>to</i> work, you have to put <i>in</i> the work.  As Eszylfie says, the elevator to success is broken. You have to take the stairs.</p><p>As we wrap up, Marc asks Eszylfie about some of his other projects, including "Mind, Body, Money" - the app, upcoming reality show, and more.</p><p>To learn more:</p><p><a href="https://www.taylormethod.com/" target="_blank">https://www.taylormethod.com/</a></p><p><a href="https://www.mindbodymoney.com/" target="_blank">https://www.mindbodymoney.com/</a></p><p><a href="https://www.producersprospect.com/" target="_blank">https://www.producersprospect.com/</a></p><p>Find Eszylfie on social: @EszylfieTaylor</p>
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      <title>Helping Your Clients Understand Annuities</title>
      <description><![CDATA[<p>"Annuity" is one of those words in financial planning that scares away some clients, and glazes over the eyes of others.  But annuities can be a very valuable tool in protecting your clients against running out of money.  Today, Jon "JAG" Gay and Marc Rogers of Producers Prospect talk about how to handle the annuity conversation.</p><p>Annuities really have adapted and changed with the times. As Marc says, "they aren't your grandfather's annuities anymore," thanks to the advent of variable annuities and other vehicles.</p><p>Annuities can be used to bridge an income gap between where a retiree's social security and investments are, and what they need to live a comfortable retirement.   They also provide a hedge against market volatility, limiting the upside, but eliminating the downside risk. Marc cites some examples of the market being overvalued today - and the fact that we are long overdue for a downturn, and a rise in interest rates.</p><p>We highlight the different tools that advisors can use to explain annuities - from blog posts and YouTube videos to podcasts.  And Marc provides some really great analogies to explain annuities in terms that almost anyone can understand.</p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p>
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      <pubDate>Tue, 19 Apr 2022 15:42:16 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers, Jon Gay)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/helping-you-clients-understand-annuities-eryAHKt_</link>
      <content:encoded><![CDATA[<p>"Annuity" is one of those words in financial planning that scares away some clients, and glazes over the eyes of others.  But annuities can be a very valuable tool in protecting your clients against running out of money.  Today, Jon "JAG" Gay and Marc Rogers of Producers Prospect talk about how to handle the annuity conversation.</p><p>Annuities really have adapted and changed with the times. As Marc says, "they aren't your grandfather's annuities anymore," thanks to the advent of variable annuities and other vehicles.</p><p>Annuities can be used to bridge an income gap between where a retiree's social security and investments are, and what they need to live a comfortable retirement.   They also provide a hedge against market volatility, limiting the upside, but eliminating the downside risk. Marc cites some examples of the market being overvalued today - and the fact that we are long overdue for a downturn, and a rise in interest rates.</p><p>We highlight the different tools that advisors can use to explain annuities - from blog posts and YouTube videos to podcasts.  And Marc provides some really great analogies to explain annuities in terms that almost anyone can understand.</p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p>
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      <description><![CDATA[<p>Dinner seminars are a tried and true method of outreach to new clients.  With many of us being locked up in our homes for the past two years, there's actually pent up demand for in person events.  However, there are so many ways to do these events poorly.</p><p>Today, Marc Rogers of Producers Prospect introduces you to Ryan VanSickle of Leading Response.  Ryan is the data guy.  He will help you research your market and optimize your event to find the high net worth clients that will build your book of business - not the folks who are just out for a free steak dinner.   In this world of "data being the new currency," Ryan has an embarrassment of riches.</p><p>It's through Ryan's partnership with Marc, who has tried and true methods on the execution side, that investment in these seminars can pay dividends for you and your business as a financial advisor.   Today, we break down the "dos and don'ts," as well as what your turnkey partnership with Producers Prospect looks like.</p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p>
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      <pubDate>Fri, 1 Apr 2022 14:30:39 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers, Ryan VanSickle, Jon Gay)</author>
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      <content:encoded><![CDATA[<p>Dinner seminars are a tried and true method of outreach to new clients.  With many of us being locked up in our homes for the past two years, there's actually pent up demand for in person events.  However, there are so many ways to do these events poorly.</p><p>Today, Marc Rogers of Producers Prospect introduces you to Ryan VanSickle of Leading Response.  Ryan is the data guy.  He will help you research your market and optimize your event to find the high net worth clients that will build your book of business - not the folks who are just out for a free steak dinner.   In this world of "data being the new currency," Ryan has an embarrassment of riches.</p><p>It's through Ryan's partnership with Marc, who has tried and true methods on the execution side, that investment in these seminars can pay dividends for you and your business as a financial advisor.   Today, we break down the "dos and don'ts," as well as what your turnkey partnership with Producers Prospect looks like.</p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p>
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      <description><![CDATA[<p><strong>How Do I Get More Referrals?</strong></p><p>This is a question frequently asked of Marc Rogers and his team at Producers Prospect. Looking for referrals is akin to shooting with buckshot, instead of using a sniper.  To reach more of your A-list potential clients, you should be looking for "favorable introductions."</p><p>There are many ways to do this, but it starts by identifying your <i>current</i> A-list clients, and having them introduce you to like-minded individuals in their world - what Marc calls "QCC clients" - qualified, committed, and coachable.</p><p>It comes down to relationship building -getting "nosy" into your client's lives and getting to know them.  You also want to build relationships with CPAs, attorneys, and other professionals, so that they are giving you favorable introductions to <i>their </i>clients.</p><p>The COVID-19 pandemic has accelerated our foray into the digital world.   This is a perfect place to connect with your clients, learn all about them (people put EVERYTHING on Facebook!), and get to know their circles.</p><p>Marc explains how a young woman selling CutCo knives made such an impression with him, and the data and science behind why.</p><p>Contact Marc at Producers Prospect:</p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p><p> </p>
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      <pubDate>Mon, 14 Feb 2022 15:39:49 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers, Jon Gay)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/referrals-vs-favorable-introductions-pCqqXx3O</link>
      <content:encoded><![CDATA[<p><strong>How Do I Get More Referrals?</strong></p><p>This is a question frequently asked of Marc Rogers and his team at Producers Prospect. Looking for referrals is akin to shooting with buckshot, instead of using a sniper.  To reach more of your A-list potential clients, you should be looking for "favorable introductions."</p><p>There are many ways to do this, but it starts by identifying your <i>current</i> A-list clients, and having them introduce you to like-minded individuals in their world - what Marc calls "QCC clients" - qualified, committed, and coachable.</p><p>It comes down to relationship building -getting "nosy" into your client's lives and getting to know them.  You also want to build relationships with CPAs, attorneys, and other professionals, so that they are giving you favorable introductions to <i>their </i>clients.</p><p>The COVID-19 pandemic has accelerated our foray into the digital world.   This is a perfect place to connect with your clients, learn all about them (people put EVERYTHING on Facebook!), and get to know their circles.</p><p>Marc explains how a young woman selling CutCo knives made such an impression with him, and the data and science behind why.</p><p>Contact Marc at Producers Prospect:</p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p><p> </p>
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      <description><![CDATA[<p>In our first episode Prospect, Produce, and Prosper, Marc Rogers of Producers Prospect and cohost Jon Gay talk about the rapidly changing world of financial services.</p><p>Technology has revolutionized the way we watch television, consume audio, even shop.  The same is true for you, the financial advisor, as you prospect for new clients.   Paper mailers and steak dinner simply don't cut it anymore.</p><p>Yes, live events <i>can</i> work, but only when married with a heavy digital approach. You can pre-qualify your leads, but need to target them and follow up with them digitally.  And more importantly, <i>your</i> digital footprint is crucial.  Are you where your potential clients are?  Do you have relevant website content? Are you on Facebook, LinkedIn, Twitter, and Instagram?  Are you doing a podcast?</p><p>All of this may seem overwhelming at first, but Marc and his team at Producers Prospect have systems in place to take care of all of these things for you so you can focus on what you do best - meeting with your clients.  </p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p>
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      <pubDate>Wed, 12 Jan 2022 14:50:22 +0000</pubDate>
      <author>mrogers@producersprospect.com (marc rogers, jon gay)</author>
      <link>https://prospect-produce-prosper.simplecast.com/episodes/the-changing-landscape-of-financial-services-X4MorFH8</link>
      <content:encoded><![CDATA[<p>In our first episode Prospect, Produce, and Prosper, Marc Rogers of Producers Prospect and cohost Jon Gay talk about the rapidly changing world of financial services.</p><p>Technology has revolutionized the way we watch television, consume audio, even shop.  The same is true for you, the financial advisor, as you prospect for new clients.   Paper mailers and steak dinner simply don't cut it anymore.</p><p>Yes, live events <i>can</i> work, but only when married with a heavy digital approach. You can pre-qualify your leads, but need to target them and follow up with them digitally.  And more importantly, <i>your</i> digital footprint is crucial.  Are you where your potential clients are?  Do you have relevant website content? Are you on Facebook, LinkedIn, Twitter, and Instagram?  Are you doing a podcast?</p><p>All of this may seem overwhelming at first, but Marc and his team at Producers Prospect have systems in place to take care of all of these things for you so you can focus on what you do best - meeting with your clients.  </p><p>Contact:</p><p><a href="https://www.producersprospect.com/" target="_blank">www.producersprospect.com</a></p><p>Email: <a href="mailto:mrogers@producersprospect.com" target="_blank">mrogers@producersprospect.com</a></p><p>Or call 800-829-5596</p>
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      <description><![CDATA[<p>Host Marc Rogers welcomes financial advisors to a conversation about modernizing your practice, strengthening your brand, and navigating the evolving digital landscape with confidence. Marc draws from over two decades of experience in financial services to share why he founded <i>Producer’s Prospect</i> and how this podcast will serve as an extension of his mission to help advisors grow.</p><p>Marc opens up about his personal story, from early mentorship with Doug McDermott to earning multiple honors and awards. He explains how these experiences shaped his approach to business and leadership, which he now shares with advisors everywhere. In the future, you can look forward to a blend of expert interviews, in-depth strategy discussions, and real-world insights on branding, client engagement, and future-proofing your practice.</p><p><strong>Chapters</strong><br /><strong>[Start] Welcome to Producer’s Prospect: </strong>Marc introduces the show’s purpose and three core pillars: prospect, produce, and prosper.<br /><strong>00:36 Introduction to Marc Rogers:</strong> Marc introduces himself and gives a snippet of his background, mentors, and achievements<br /><strong>01:23 The Show’s Purpose: </strong>Marc shares his purpose in financial advisory and why he created this show.<br /><strong>02:06 What to Expect: </strong>A look into what future episodes will include.</p><p><strong>Links and Resources</strong></p><p><a href="https://producersprospect.com/">Producer's Prospect Website</a></p><p> </p><p>Contact Producer’s Prospect</p><p>Be a part of the future of the financial services industry. </p><p><a href="https://producersprospect.com/contact/">Contact us</a> today to get started.</p>
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      <pubDate>Fri, 7 Jan 2022 04:47:00 +0000</pubDate>
      <author>mrogers@producersprospect.com (Marc Rogers)</author>
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      <content:encoded><![CDATA[<p>Host Marc Rogers welcomes financial advisors to a conversation about modernizing your practice, strengthening your brand, and navigating the evolving digital landscape with confidence. Marc draws from over two decades of experience in financial services to share why he founded <i>Producer’s Prospect</i> and how this podcast will serve as an extension of his mission to help advisors grow.</p><p>Marc opens up about his personal story, from early mentorship with Doug McDermott to earning multiple honors and awards. He explains how these experiences shaped his approach to business and leadership, which he now shares with advisors everywhere. In the future, you can look forward to a blend of expert interviews, in-depth strategy discussions, and real-world insights on branding, client engagement, and future-proofing your practice.</p><p><strong>Chapters</strong><br /><strong>[Start] Welcome to Producer’s Prospect: </strong>Marc introduces the show’s purpose and three core pillars: prospect, produce, and prosper.<br /><strong>00:36 Introduction to Marc Rogers:</strong> Marc introduces himself and gives a snippet of his background, mentors, and achievements<br /><strong>01:23 The Show’s Purpose: </strong>Marc shares his purpose in financial advisory and why he created this show.<br /><strong>02:06 What to Expect: </strong>A look into what future episodes will include.</p><p><strong>Links and Resources</strong></p><p><a href="https://producersprospect.com/">Producer's Prospect Website</a></p><p> </p><p>Contact Producer’s Prospect</p><p>Be a part of the future of the financial services industry. </p><p><a href="https://producersprospect.com/contact/">Contact us</a> today to get started.</p>
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      <pubDate>Thu, 6 Jan 2022 16:32:04 +0000</pubDate>
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