Shopify with Milk Bottle Show

Episode #108: Revolutionising E-commerce Marketing with AI by ASK BOSCO

hello@milkbottlelabs.com (John Readman, Keith Matthews) — Thu, 7 Aug 2025 14:00:00 +0000

John Readman, CEO and Founder of Ask Bosco, joins Keith to share his vision for transforming e-commerce marketing through AI-powered intelligence. With his extensive background in digital marketing, John understands firsthand the frustrations businesses face when trying to make sense of their marketing data across multiple platforms and channels.

Sponsored by:

Links:

Episode #107: Navigating the European Accessibility Act with Vially.io

hello@milkbottlelabs.com (Keith Matthews, Andrew Power) — Tue, 8 Jul 2025 14:00:00 +0000

In this episode, Keith Matthews and Andrew Power from Vially discuss the European Accessibility Act. They cover its implications for digital businesses, comparing it to GDPR, and highlighting accessibility's importance for individuals with disabilities. The chat also details affected digital products, compliance steps, legal ramifications, and the societal impact of inclusive digital spaces.

Sponsored by:

Links:

Episode #106: Why Size Matters on the Shopify Platform

hello@milkbottlelabs.com (Keith Matthews, Lauralynn Drury) — Mon, 17 Mar 2025 15:00:00 +0000

Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app.

Sponsored by:

Links:

Episode #105: Adding some fizz to B2B eCommerce with SparkLayer

hello@milkbottlelabs.com (Keith Matthews, Alex Weston) — Thu, 6 Feb 2025 15:00:00 +0000

SparkLayer is a B2B eCommerce platform that integrates with existing online stores, providing a self-service portal for wholesale customers. Alex Weston shares the product's features and how it's changing the B2B space.

Sponsored by:

Links:

#Episode 104: Throwback Chat - MicksGarage.com - An Irish Pioneer in eCommerce

hello@milkbottlelabs.com (Keith Matthews, Ciaran Crean) — Mon, 30 Dec 2024 15:00:00 +0000

In August 2023, we were honoured to welcome Ciaran Crean, co-founder of MicksGarage.com, as our guest.

MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers.

Ciaran hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, MicksGarage.com has blossomed into one of Europe's top online marketplaces for car parts and accessories.

But for that episode, our conversation revolved around Ciaran's newest endeavour - Wave OMS.

Sponsored by:

Links:

Episode #103: Super Shopify AI-powered personalisation by REBUY

hello@milkbottlelabs.com (Keith Matthews, Rich Matukaitis) — Thu, 24 Oct 2024 14:00:00 +0000

Rebuy is an AI-powered personalisation platform for Shopify, designed to enhance e-commerce experiences. It's fast becoming the go-to personalisation app for thousands of store owners. Today we chat with Rich Matukaitis on how he ended up in REBUY and how the app is boosting sales for Shopify store owners with minimal effort.

Rebuy link

Sponsored by:

Links:

Episode #102: Building repeat revenue on your Shopify store with Relo

hello@milkbottlelabs.com (Keith Matthews, Harry Willis) — Thu, 22 Feb 2024 15:00:00 +0000

Today, we're thrilled to have Harry Willis, the visionary behind the revolutionary Relo app, joining us for an enlightening conversation. In this episode, we'll explore the journey of Relo, a game-changing application that has transformed how businesses connect with their customers in the digital age. Harry will share the inspiration behind Relo, the challenges faced during its development, and how it's setting new standards in customer engagement and loyalty.

Links/trial details below

Relo offers a 30-day free trial to listeners of the Milk Bottle Labs Shopify Podcast, including full setup/implementation into your current Klaviyo setup. Reach out to harry@reloapp.co for details.

Case studies as mentioned:

How Forthglade increased new Recharge subscribers by 26% with Relo

How Absolute Collagen saw 16% uplift in Recharge Subscriptions with Relo

How DIRTEA increased their Recharge subscribers by 15% each month with Relo

Sponsored by:

Links:

Episode #101: A Clean Shopify Canvas with Marcus Seoige

hello@milkbottlelabs.com (Keith Matthews, Marcus Seoige) — Tue, 12 Dec 2023 15:00:00 +0000

Marcus Seoighe, hailing from Galway, serves as the CEO of Clean Canvas, one of the most prominent Shopify theme developers on the planet. With more than a decade of experience, Clean Canvas specialises in crafting high-quality Shopify themes and remains one of the top-selling theme creators in the Shopify Theme Store. Marcus spent over 6 years as a Senior Theme Partnerships Manager at Shopify so he knows themes better than anyone....

The first ten people to purchase one of Clean Canvas's themes after listening to this podcast who reach out to Marcus at marcus@cleancanvas.co.uk (with store URL showing theme purchase), and who have subscribed to this podcast series on one of the below links, will receive a branded Bullet™ Insulating travel mug.

Sponsored by:

Links:

Episode #100: Unlocking TikTok's Marketing Magic: Insights from Mycel Digital

hello@milkbottlelabs.com (Keith Matthews, DP Fitzgerald, Matthew Gavin) — Tue, 21 Nov 2023 15:00:00 +0000

For our 100th episode, we chat with DP Fitzgerald and Matthew Gavin from Mycel, a Dublin-based performance marketing agency with a focus on TikTok. They share their insights on the evolution of TikTok, its impact on digital marketing, and how businesses can harness the power of this platform to connect with their audience in creative ways.

Sponsored by:

Links:

Episode #99: Throwback Chat: The Unofficial Shopify Podcast Guy

hello@milkbottlelabs.com (Keith Matthews, Kurt Elster) — Tue, 24 Oct 2023 14:00:00 +0000

In August 2019, we had the pleasure of hosting Kurt Elster, the renowned Shopify expert based in Chicago and the host of the highly acclaimed Shopify podcast, 'The Unofficial Shopify Podcast', on Episode 13 of our show. Kurt's expertise in the world of Shopify is second to none, and he's had the privilege of working with fascinating clients, including the legendary Jay Leno. Tune in to this episode as Kurt takes us on a captivating journey through his path to e-commerce, his discovery of Shopify, and, of course, his memorable experiences working with his favourite client, Jay Leno. Don't miss this insightful conversation!

Sponsored by:

Links:

Episode #98: Gavin Ballard & the Australian eCommerce Submarine

hello@milkbottlelabs.com (Keith Matthews, Gavin Ballard) — Thu, 28 Sep 2023 14:00:00 +0000

Gavin Ballard is a long-time friend of the team at Milk Bottle. He's the mastermind behind Disco Labs, a pioneering firm dedicated to crafting software that empowers Shopify stores. Not only has Gavin penned 'The Definitive Guide to Shopify Themes,' but he's also one of the most respected Shopify technical architects in the Shopify ecosystem.

Sponsored by:

Links:

Episode #97: Dataships: Turn GDPR Compliance into an eComm marketing tool

hello@milkbottlelabs.com (Michael Storan, Ian Madigan, Keith Matthews) — Thu, 14 Sep 2023 14:00:00 +0000

In today's episode, we're talking to Michael Storan and Ian Madigan from Dataships. Dataships helps eCommerce businesses optimise their email marketing consent collection for growth and compliance.

Michael and Ian have a combined experience of over 20 years in the data analytics industry. Keith chats about how Dataships works, the benefits of using Dataships, and how businesses can get started with Dataships.

Sponsored by:

Links:

Episode #96: Throwback Chat - The Importance of eCommerce Design with Nick Disabato of Draft.nu

hello@milkbottlelabs.com (Keith Matthews, Nick Disabato) — Thu, 31 Aug 2023 14:00:00 +0000

In September 2022 we chatted to a renowned author and designer from Chicago, Illinois. Through Draft.nu, Nick Disabato applies the best design practice to Shopify stores worldwide. Nick chats about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions.

Sponsored by:

Links:

Milk Bottle on Twitter
Milk Bottle Labs
Our site: https://draft.nu
For sub-$1M stores, get a teardown: https://draft.nu/teardown/
Our posts on synthesis & prioritization: https://draft.nu/blog/tutorials/research/synthesis/ ; https://draft.nu/blog/tutorials/optimization/prioritization/
For bigger stores, get a roadmap or consult with us: https://draft.nu/roadmap/; https://draft.nu/revise/
That time when I doubled someone’s conversion rate and looked at ducks in a pond: https://draft.nu/helped/wanderclub/

Episode #95: MicksGarage.com - An Irish Pioneer in eCommerce

hello@milkbottlelabs.com (Keith Matthews, Ciaran Crean) — Thu, 10 Aug 2023 14:00:00 +0000

MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers.

Co-founder Ciaran Crean who joins us today, hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, Micksgarage.com has blossomed into one of Europe's top online marketplaces for car parts and accessories.

But today, our conversation will revolve around Ciaran's newest endeavour - Wave OMS.

Sponsored by:

Links:

Episode #94: E-commerce Success: In Conversation with Growth Guru Luke Carthy

hello@milkbottlelabs.com (Keith Matthews, Luke Carthy) — Thu, 20 Jul 2023 14:00:00 +0000

Luke Carthy is renowned for his expertise in driving double, even triple-digit growth for e-commerce brands. His keen understanding of the digital landscape and his innovative approach to conversion rate optimisation (CRO) have made him a sought-after name in the industry.

Today, we have the privilege of delving into Luke's journey. We'll learn about his experiences, his strategies and his unique perspective on e-commerce growth. We'll discuss how he helps brands maximise their earning potential through better CRO, and what it takes to achieve such impressive results.

Sponsored by:

Links:

Episode #93: Mastering SMS with Leigh Marcum Phelps of Attentive

hello@milkbottlelabs.com (Keith Matthews, Leigh Marcum Phelps) — Thu, 22 Jun 2023 14:00:00 +0000

Join us as we sit down with Leigh Marcum Phelps, a prominent figure in the world of SMS marketing and customer engagement. Leigh is a senior manager at Attentive, a leading SMS provider that revolutionises the way eCommerce brands connect with their customers.

Sponsored by:

Links:

Episode #92: The AI Advantage: Boosting eCommerce sales with Kausambi of Mason

hello@milkbottlelabs.com (Keith Matthews, Kausambi Manjita) — Thu, 8 Jun 2023 14:00:00 +0000

Kausambi Manjita is an award-winning founder and serial product builder based in Bangalore. As the current CPO of Mason, Kausambi discusses the use of AI to generate sales in your eCommerce store.

Sponsored by:

Links:

Episode #91: Callum McKeefery of Reviews.io: A man on a mission

hello@milkbottlelabs.com (Keith Matthews, Callum McKeefery) — Thu, 25 May 2023 14:00:00 +0000

We are thrilled to have Callum McKeefery as our guest. Callum is the CEO and founder of Reviews.io, a widely used eCommerce reviews app that can be integrated into all platforms. But he's not just a successful SAS entrepreneur - Callum is also a proud father, a local employer in Leicester, UK, and a man on a mission to find cures for rare mitochondrial diseases.

Sponsored by:

Links:

Episode #90: 3 Inspiring Women of Shopify:

Tue, 9 May 2023 14:00:00 +0000

Let's listen to the career journeys of three women who have made an impact in the Shopify ecosystem. Anne Thomas, co-founder of the Design Packs app, helps merchants extend their theme's functionality by adding new sections and page templates. Lisa Popovici, a former med student, founded Cartloop, a collaborative SMS marketing platform, and has built a global customer base. Shauna Moran, founder of Operate Remote, is a qualified coach and consultant specialising in remote working. With remote work on the rise, their stories are a must-listen.

Sponsored by:

Links:

Episode #89: Smart Shopify subscriptions with Gaby Tegen of Smartrr

hello@milkbottlelabs.com (Keith Matthews, Gabriella Tegen) — Tue, 25 Apr 2023 14:00:00 +0000

We're thrilled to have Gaby Yitzhaek Tegen, the Co-Founder and CEO of Smartrr, on the show. We dive into Smartrr's subscription offering and Gaby shares her history, how Smartrr got started and why Smartrr is a revenue game-changer for Shopify merchants.

Businesses given a special mention by Gaby in the podcast are Jolie and Remi.

Sponsored by:

Links:

Episode #88: How 3 Irish female Shopify entrepreneurs got started

Thu, 6 Apr 2023 14:00:00 +0000

Let's listen back to how these 3 successful entrepreneurs got started. Louise Stokes, a talented jewellery designer and businesswoman, shares her journey from New York intern to top of the jewellery scene in Ireland. The owner of Meaghers Pharmacy Group, Oonagh O'Hagan, who established the brand as a destination for health, beauty and wellbeing, is also featured. Lastly, Laura Dowling, the founder and CEO of FabÜ Wellness, a nutritional supplement company, shares her journey from the health and wellness industry to the founding of FabÜ.

Sponsored by:

Links:

Episode #87: Throwback Chat: Fresh's Journey to Online Success with Shopify, featuring Shane Byrne

hello@milkbottlelabs.com (Keith Matthews, Shane Byrne) — Thu, 23 Mar 2023 15:00:00 +0000

In early 2021, I conducted an interview with Shane Byrne, who was then serving as Head of Marketing at Fresh the Good Food Market. During the interview, Shane shared an inspiring story about how Fresh successfully transitioned to an online presence in a short amount of time using Shopify. This particular episode turned out to be one of the most popular downloads in 2021. Although Shane has since moved on from his position, his story continues to be one of our favourites.

Sponsored by:

Links:

Episode #86: Unlocking Shopify Growth: Let's meet StoreHero.ai founder, Thomas Gleeson

hello@milkbottlelabs.com (Keith Matthews, Thomas Gleeson) — Thu, 9 Mar 2023 15:00:00 +0000

Thomas Gleeson is the founder of StoreHero.ai, a powerful Shopify dashboarding tool offering a unified e-commerce analytics platform for Shopify merchants. It provides Shopify merchants with the clarity they need to optimise their operations and drive margin-based growth.

Sponsored by:

Links:

Episode #85: The Future of Personalised Online Shopping with Shopbox.ai

hello@milkbottlelabs.com (Keith Matthews) — Tue, 21 Feb 2023 15:00:00 +0000

Today, we are thrilled to have guest Alan Gormley, the founder of Shopbox.ai, a cutting-edge platform that helps online retailers enhance customer experience and boost revenue effortlessly.

Shopbox.ai uses advanced artificial intelligence and machine-learning algorithms to match shoppers with the products they'll love based on their interests and browsing behaviour. The result is a personalised shopping experience that keeps customers engaged, increases their satisfaction and drives sales.

Sponsored by:

Links:

Episode #84: Building a successful Shopify DTC business in record time

hello@milkbottlelabs.com (Keith Matthews, Klara O'Leary) — Tue, 7 Feb 2023 15:00:00 +0000

Klara O’Leary is the founder of Shopify online-based business Care Box Collection. Care Box Collection is an Irish gift company that provides meaningful and affordable online, retail and corporate clients across Ireland, the UK and the EU - and it is built on Shopify.

Sponsored by:

Links:

Episode #83: Successful App Devs: How they got started

Tue, 24 Jan 2023 15:00:00 +0000

Mike Potter (Rewind.com), Jay Myers (Bold Commerce) & Björn Forsberg (FORSBERG+two) are the first entrepreneurs to have noticed the opportunity as a Shopify app developer.

Each has built some of the most successful apps in Shopify and across the wider eCommerce space. In this episode, Keith shares excerpts from their previous interviews where they tell us how they got started.

Sponsored by:

Links:

Original podcast episodes:

Episode #82: Conversational commerce with Cloda.io & Shopify

hello@milkbottlelabs.com (Keith Matthews, Ronan Murphy) — Tue, 10 Jan 2023 15:00:00 +0000

Keith chats to Ronan Murphy, a conversational commerce champion and co-founder and CEO of Irish c-commerce start-up, Cloda.io. Ronan explains how Cloda connects WhatsApp to access easy repeat sales on your e-commerce store.

Sponsored by:

Links:

Episode #81: Shopify is helping HerSport.ie address media coverage of female athletes

hello@milkbottlelabs.com (Keith Matthews, Niamh Tallon) — Tue, 13 Dec 2022 15:00:00 +0000

Niamh Tallon is the founder of HerSport.ie, a concept developed after seeing the disparity between the media coverage of female and male athletes.

Sponsored by:

Links:

Episode #80: eCommerce data benchmarking with Fran Quilty, CEO of Conjura

hello@milkbottlelabs.com (Keith Matthews, Fran Quilty) — Tue, 22 Nov 2022 15:00:00 +0000

Fran Quilty is a former Accenture data analyst, now serial entrepreneur with a focus on businesses serving the eCommerce sector over the past four years. One of which, revenue-based financing business Wayflyer, achieved unicorn status in just over two years.

He is on a mission to make data analytics accessible to eCommerce companies of all sizes. Conjura works with many scale-up and mid-tier eCommerce operators in the UK, Europe and the US.

Sponsored by:

Links:

Episode #79: Take 2: The 'Realities of Retail in 2022' with Louise Stokes

hello@milkbottlelabs.com (Keith Matthews, Louise Stokes) — Tue, 8 Nov 2022 15:00:00 +0000

Louise Stokes is the founder of Loulerie, a boutique jewellery store situated in Dublin's city centre, which is run 100% on Shopify & Shopify POS. Louise joins Keith for a second time to discuss her business and the challenges over the past two years since they last spoke.

Sponsored by:

Links:

Episode #78: Understanding customer data with Tommy Kearns of Xtremepush

hello@milkbottlelabs.com (Keith Matthews, Tommy Kearns) — Tue, 25 Oct 2022 14:00:00 +0000

Tommy Kearns is a commercial and technology leader and the current CEO and co-founder of Xtremepush, a digital engagement, data and personalisation platform that can easily be integrated into Shopify, Salesforce and Magento, to name but a few. Keith digs a little deeper into the origins of this Irish-based engagement platform.

Sponsored by:

Links:

Episode #77: Turn eComm packaging into profit centre with Penny Black

hello@milkbottlelabs.com (Douglas Franklin, Keith Matthews) — Tue, 11 Oct 2022 14:00:00 +0000

Keith interviews Doug Franklin, the CEO of Penny Black, a customer experience platform that allows eCommerce store owners to create a unique unboxing experience, essentially turning your packaging into smart packaging for your commerce store.

Sponsored by:

Links:

Episode #76: eCommerce Design Principles with Nick Disabato of Draft.nu

hello@milkbottlelabs.com (Nick Disabato, Keith Matthews) — Tue, 27 Sep 2022 14:00:00 +0000

Nick is a designer and writer from Chicago, Illinois and the Founder of Draft.nu, a design consultancy for Shopify Plus stores. Keith chats with Nick about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions.

Sponsored by:

Links:

Milk Bottle on Twitter
Milk Bottle Labs
Our site: https://draft.nu
For sub-$1M stores, get a teardown: https://draft.nu/teardown/
Our posts on synthesis & prioritization: https://draft.nu/blog/tutorials/research/synthesis/ ; https://draft.nu/blog/tutorials/optimization/prioritization/
For bigger stores, get a roadmap or consult with us: https://draft.nu/roadmap/ ; https://draft.nu/revise/
That time when I doubled someone’s conversion rate and looked at ducks in a pond: https://draft.nu/helped/wanderclub/

Episode #75: Optily & the World of Marketing Optimisation

hello@milkbottlelabs.com (Keith Matthews, Brendan Hughes) — Tue, 6 Sep 2022 14:00:00 +0000

Brendan Hughes is CEO of Optily, a solution for Shopify merchants to manage and optimise advertising across multiple platforms. This episode discusses the complexity of this core part of DTC brand management while Brendan shares his solution.

Sponsored by:

Synder - Make accounting easy and get 40% off here :)
Klaviyo
The Point of Sale Store
Rewind.io

Links:

Episode #74: The Principles of Digital Strategy with Caroline Dunlea of Core Optimisation

hello@milkbottlelabs.com (Keith Matthews, Caroline Dunlea) — Thu, 25 Aug 2022 14:00:00 +0000

Irish-based, Core Optimisation is one of Europe's fastest-growing digital marketing agencies. Keith & Caroline discuss Core, the current digital landscape and the upcoming Google Analytics 4 changes.

Sponsored By:

Synder - Make accounting easy and get 40% off here :)
Klaviyo
The Point of Sale Store
Rewind.io

Links:

[Bonus Episode] Why is Google Analytics 4 so important to your eCommerce store?

hello@milkbottlelabs.com (Bianca Dihoiu, Keith Matthews) — Thu, 11 Aug 2022 14:00:00 +0000

Google's latest GA4 update is an important one. Keith chats to Bianca Dihoiu, Head of Customer Success at Littledata, which provides a seamless connection between your Shopify site, marketing channels and Google Analytics.

Sponsored By:

Synder - Make accounting easy and get 40% off here :)
Klaviyo
The Point of Sale Store
Rewind.io

Links:

Episode #72: The Fabulous Pharmacist goes DTC on Shopify

hello@milkbottlelabs.com (Laura Dowling, Keith Matthews) — Tue, 26 Jul 2022 14:00:00 +0000

Laura Dowling is a Dublin-based pharmacist and scientist, having graduated from the School of Pharmacy, Trinity College Dublin in 2002. Laura is the founder of Shopify D2C brand fabÜ. fabÜwellness.com is the result of Laura’s fascination with the wonderful powers of plants, herbs and mushrooms from across the world.

Special discount code LAURA10 for 10% off all orders.

Sponsored By:

Synder - Make accounting easy and get 40% off here :)
Klaviyo
The Point of Sale Store
Rewind.io

Links:

Episode #71: The 2022 eComm Awards with Kevin Traynor

hello@milkbottlelabs.com (Keith Matthews, Kevin Traynor) — Tue, 12 Jul 2022 10:25:34 +0000

Kevin Traynor is a senior B2B marketer and founder of eComm Live & the Irish eComm Awards which will take place in September at The Mansion House in Dublin. He's been involved in the digital space for nearly 20 years, is a connector of people and loves putting things and people together. Keith chats to Kevin about his past, eComm Live & this year's awards.

Sponsored By:

Rewind.io

Links:

Episode #70: Delighting Shopify customers with SMS marketing

hello@milkbottlelabs.com (Keith Matthews, Lisa Popovici) — Tue, 28 Jun 2022 14:00:00 +0000

Lisa Popovici is the co-founder of Cartloop, a collaborative SMS marketing platform with a human element. A former med school student, Lisa founded Cartloop in 2020 and has built a customer base worldwide.

Sponsored By:

Synder - Make accounting easy and get 40% off here :)
Klaviyo
The Point of Sale Store
Rewind.io

Links:

Episode #69: E-commerce accounting automation by Synder

hello@milkbottlelabs.com (Keith Matthews, Polly Sidoruk) — Tue, 14 Jun 2022 12:47:49 +0000

Polly Sidoruk is a customer Head of Customer Success and Product with Synder. This cloud based accounting system automates simple back office processes for busy store owners allowing them to focus on the day to day operations.

Sponsored By:

Synder - Make accounting easy and get 40% off here :)
Klaviyo
The Point of Sale Store
Rewind.io

Links:

Episode #68: Making Shopify invoicing interesting & profitable

hello@milkbottlelabs.com (Michael 'Djimi' Djibril, Keith Matthews) — Wed, 25 May 2022 13:37:46 +0000

Sufio is a long-established invoicing application for Shopify & BigCommerce Stores. Michael 'Djimi' Djibril, Sufio's Tech Support lead, shares how Sufio has been solving very simple challenges for eCommerce merchants. Attractive. accurate & timely invoices can shorten overall payment collection times and have an impact on your store's bottom line.

Sponsored By:

Synder - Make accounting easy and get 40% off here :)
Klaviyo
The Point of Sale Store
Rewind.io

Links:

Episode #67: Supercharge your Shopify theme with Design Packs

hello@milkbottlelabs.com (Keith Matthews, Anne Thomas) — Wed, 25 May 2022 13:27:20 +0000

Anne Thomas is the co-founder of the Design Packs Shopify app, which adds new sections and page templates to your store for a custom look. Their goal is to help savvy merchants extend the functionality of their current theme. Previously, Anne was the Technical Director at Out of the Sandbox, helping to create popular themes like Turbo and Flex. In addition to Design Packs, she also conducts technical and UX audits through her consultancy, called Shop Critique.

Book your complimentary audit session with Anne

Sponsored By:

Synder - Make accounting easy and get 40% off here :)
Klaviyo
The Point of Sale Store
Rewind.io

Links:

Episode #66: A CEO Story; building Amaze.co with Aaron Day

hello@milkbottlelabs.com (Keith Matthews, Aaron Day) — Tue, 19 Apr 2022 09:00:00 +0000

Aaron Day is the CEO of Amaze, a mobile eCommerce design platform. Previously, he was the global partnership lead at Canva. In this episode Aaron shares his expertise on how Amaze is bringing social selling to a new level. This is a must listen for merchants who want to be responsive to social trends and communicate with their customers very quickly in order to sell more.

Sponsored By:

Links:

Episode #65: From Italy to Ireland with Matteo Grassi of Popup.store

hello@milkbottlelabs.com (Keith Matthews, Matteo Grassi) — Tue, 5 Apr 2022 10:00:00 +0000

Introduction
A rich tapestry of what Matteo did prior to Popup
Dancing in Broadway
Travel Southeast Asia and Australia (Sydney or Melbourne?)
Taking pause to mediate in an Indian Ashram
Moving off the beaten path to appreciate what is close
Talking about being one of the first Shopify Plus team, which is where he met his business partner
Getting a deeper understanding of ecommerce from merchants
How to run a successful remote company
Creating a company as a sport team and a family
Creating new brands
How getting from 0-1 is the hardest part.
The Kardashians
How to measure the level of success of running a business
Popup store > the no code commerce platform
How Shopify scaled > Toby's vision
What type of customer are you after?
Is migration the biggest pain point for Shopify?
How popup can add value to your current online store with native ads
Why no technical experience is needed
Using customer feedback from A/B testing
commerce4good Ukraine charity Commerce4good

Sponsored By:

Links:

Episode #64: Why you can't afford to fall behind on personalisation for your Shopify store

hello@milkbottlelabs.com (keith matthews, sharon goldstein) — Thu, 31 Mar 2022 09:00:00 +0000

Sponsored By:

Links:

Are your product recommendations driving the lift they should be? Find out today.
Join our limited time no risk, 21-day challenge, and we'll show you 20x ROI impact.

Reserve your spot today.

Episode #63: The importance of data for scaling ecommerce brands

hello@milkbottlelabs.com (Keith Matthews, Robin H Smith) — Tue, 15 Mar 2022 10:00:00 +0000

Sponsored By:

Links:

Episode #62: Creating and selling an unique fashion product 'the original wrist pocket' online with Shopify

hello@milkbottlelabs.com (Keith Matthews, Susan Furniss Radley) — Tue, 22 Feb 2022 10:30:00 +0000

Introduction
Virgin Media Backing Business Finalist
What is a wrist pocket?
Seeing opportunities to collaborate with corporate branding like Virgin Media
Where the name dust + rock came from
How the idea of the wrist pocket materialised when travelling in 2010
What Susan misses about her previous career as a commercial pilot
How her passion for her new business outshines flying
Nine months into Shopify, what has the experience been like for dust + rock
The freedom of Shopify, the flexibility and how user friendly it is without constantly needing a developer
Trust in the Shopify platform
Favourite app to date, Judge Me for verified reviews
The importance of genuine reviews to install trust when a product is new to the market
Biggest challenges to navigate like shipping costs
Starting a new business from scratch without any prior experience and having no idea what's to come
Discovering a real passion for sourcing, designing, and selling
Will dust + rock be branded across the world? What are the big plans?
How the essence of the original wrist pocket solves a problem
How the business is evolving organically
Attending Showcase Ireland in RDS, Dublin
Immediate future plans to launch in Spain
Researching fulfilment centres aboard and how they work
Maximising on affordable startup options like using social media, Instagram, PR and the right fulfilment centres

Sponsored By:

Links:

Episode #61: How Brightpearl is redefining ecommerce automation

hello@milkbottlelabs.com (Keith Matthews, Alex Weston) — Tue, 8 Feb 2022 10:00:00 +0000

Sponsored By:

Links:

Episode #60: All about Klarna 'buy now pay later' for your Shopify store

hello@milkbottlelabs.com (Colin Creagh, Keith Matthews) — Thu, 27 Jan 2022 10:00:00 +0000

Introducton
Colin's experience with Ebay and Cornmarket
How Ebay contributed to the whole principal of customer reviews and stars
Lecturing about fashion retail and ecommerce in 3rd level education
Who are Klarna?
Global payments and shopping service with 90m plus users
How Klarna is the alternative way to make payments online in a fun, transparent and engaging way
Snoop Dogg as a brand ambassador with a quirky, fun PR campaign
Important factors are security, trust and fun
Why Klarna is easy to use, and customer friendly
People want something different to the credit card experience which is now jaded
Pay in 3 explained
All about who pays the fees
Payment options
Responsible leading and spending
Responsible measures in place for things like late night spending
The Klarna app
How can Klarna benefit your store? Regular Klarna users tend to shop more often.
How do Shopify merchants get Klarna?
Using wish lists
How merchants get use trigger points to engage with their customer
The measures in place to deal with fraud and risk
Immersive experiences by bringing it all to life
The next generation of shopping is QVC meets Tiktok

Sponsored By:

Links:

Episode #59: Stephen Jiang, Founder of Fervor + Hue

hello@milkbottlelabs.com (Keith Matthews, Stephen Jiang) — Tue, 4 Jan 2022 10:00:00 +0000

Introduction
Winner of Virgin Media Backing Business
Milk Bottle Labs built a trade online Shopify store for Fervor + Hue
How did Stephen end up in Cork?
Learning English from scratch
What was the 1st culture shock?
Why set up Fervor + Hue?
Building a business from scratch
Meeting 100s of manufacturers in China
The benefits of being able to hop on a place and talk directly. Having the language and local knowledge to create contacts in China.
How Fervor and Hue became an experience store
Why choose home furnishings?
Designing their own product line and staying on top of future trends
How having a strong team helps build a collection and move forward
Supplying to 100 stores nationwide with own products
How to facilitate growth
Making the move to a bigger warehouse
How and when to manage rapid expansion
Shopify POS
The Brexit challenge
International shipping with bulky items
How to ship an airplane wing
The one thing Stephen loves about Shopify
Favourite Shopify app
The one thing that can be improved by Shopify?
What's the future for Fervor + Hue?

Sponsored By:

Links:

Episode #58: Givz back on your Shopify store

hello@milkbottlelabs.com (Keith Matthews, Andrew Forman) — Tue, 30 Nov 2021 10:00:00 +0000

Introduction
Traffic in New Jersey and New York
Why store owners want to give back
How to convert discounts into donations
How Givz developed into the app it is today
Understanding the US discount culture
How short term vision can be a dangerous game like Black Friday and Cyber Monday offers
The negative impact of deep discounts on brands
How Givz works
Why modern consumers are now driven by factors other than price
What is the cost of Givz? How much does the charity get?

Sponsored By:

Links:

Givz : donation incentives for Shopify stores
Milk Bottle Labs
Milk Bottle on Twitter

Listeners offer: 2 months free trial

Episode #57: From Oz to Denmark with 'The Orderly' Shopify Guy

hello@milkbottlelabs.com (Keith Matthews, Björn Forsberg) — Tue, 16 Nov 2021 10:00:00 +0000

How does an Austrialian end up in Denmark?
The perks of living on mainland Europe
How using the skills from working in banking helped build a Shopify developer agency
What is OrderlyEmails?
What is OrderlyPrint?
The importance of listening to feedback from your customers and users in order to create a successful app
Handling Shopify platform changes
The motivation behind Shopify embracing app developers

Sponsored By:

Links:

FORSBERG+two apps are available in the Shopify App Store.
OrderlyEmails
Orderly Printer Templates
OrderlyPrinter Pro
The Support Heroes
Milk Bottle Labs
Milk Bottle on Twitter

Episode #56: How Lorraine Higgins is helping to shape the future of digital

hello@milkbottlelabs.com (Keith Matthews, Lorraine Higgins) — Tue, 26 Oct 2021 13:00:00 +0000

Sponsored By:

Links:

Episode #55: The Irish Shopify Guy in New York

hello@milkbottlelabs.com (Keith Matthews, Paul Healion) — Tue, 12 Oct 2021 15:24:59 +0000

Sponsored By:

Links:

Episode #54: Shopify Online Store 2.0 with Default HQ

hello@milkbottlelabs.com (Keir Whitaker, Keith Matthews) — Tue, 7 Sep 2021 09:30:00 +0000

Introduction
Brief lowdown of Shopify announcements made in June 2021
Covid update - UK v IRE
Why the Shopify online store 2.0 and the Dawn theme is the biggest announcement to date made by Shopify. Plus how it has huge content management potential.
How the new default theme Dawn is a strong starting point to build an ecommerce site on
Speed and elegance, Dawn is 35% faster
Is 2.0 on premium themes? What does a Shopify merchant have to do to take advantage?
What is sections everywhere?
The concept of drag and drop components or 'sections'
Shopify online 2.0 offering huge flexibility putting it on par with SquareSpaced and Wordpress
Single products stores
Defining metafields (creating size guides, instructions) simplifying experiences and offering flexibility
Everyone wants more data attached to their products
Auditing apps
Making a fresh start with Dawn
How working with an agency to get expertise. A store audit results in a better experience for customers
Developers can now interact in a way never before experienced
Personalising the checkout experience

Sponsored By:

Links:

Episode #53: A Masterclass in Shopify Product Page Optimisation

hello@milkbottlelabs.com (Keith Matthews) — Tue, 24 Aug 2021 09:00:00 +0000

Introduction
Effective product pages require experience and skill
About Test Triggers
How merchants can get more from their ecommerce store
Different ways of working with clients
All about Michigan
Tips for better product pages
The downside of too many apps on Shopify
User testing
Visitor polls
What your product page should consist of
How Shopify merchants can find their voice

Listeners offer

"For the first 5 people that donate to https://afsp.org/ and forward receipt to me, I will do a video review of their product page."

twitter.com/joshfrank

Sponsored By:

Links:

Episode #52: The Shopify support heroes

hello@milkbottlelabs.com (Keith Matthews, Alvaro Bahamon) — Tue, 3 Aug 2021 09:00:00 +0000

Introduction
Around the clock support for Shopify Apps
Studying business in Columbia
Helping app developers increase retention
Remote working
How the pandemic accelerated business
How the rules are changing
How customer support agents are being affected by growth with the complexity of questions and expectations are higher
The importance of being personalable
Customer support should be seen as an investment not a cost
How to stand out from the crowd with all the apps that are available on the Shopify App Store
The future of The Support Heroes

Episode #51: Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 2)

hello@milkbottlelabs.com (Oonagh O'Hagan, Keith Matthews) — Tue, 20 Jul 2021 09:00:00 +0000

Introduction
The daily operation
How Oonagh's ambition quickly grew from one to opening more pharmacies in Dublin
HSE cuts helped develop a retail strategy
Introducing a loyalty programme
Asking customers what they wanted to see
Offering click and collect in 2014
How having a person behind the brand was crucial in her research
The unboxing phenomenal
Why their repeat order rate is very high
Becoming more technical and digitising businesses
Why the future is bright for pharmacy
Managing services and the importance of community pharmacy
How online doctor and digital offers can help the customer
Mentoring entrepreneurs

Sponsored By:

Links:

Episode #50: Creating smart collections for your Shopify store

hello@milkbottlelabs.com (Daniel Gurevitch, Keith Matthews) — Tue, 13 Jul 2021 09:00:00 +0000

Introduction
Tele Aviv as a start up nation is booming
Israelis never relax - always thinking how to do things better
One area of Shopify lacking and that is product sorting
What is Kimonix?
Based on the business needs of each collection. As each collection has it’s own needs.
A merchandising solution. Sorting is a big issue that Kimonix resolve. Sorting strategy is crucial for big stores.
Showing the right product at the right time
Create a super collection (same idea as automatic collection on Shopify) but with extra parameters
Multi segment collection which can be created within the collection i.e. multiple brands within the collection, can create sorting strategy based on that.
Using google analytics data
Out of stock items pushed down to bottom
Setting a time frame on new items like 30 days
How AI works in the app, using personalisation
Personalised collection for email campaigns
Product grouping as some products always need to be beside one another - i.e. bikini - top and bottom product > can use product groups
Smart collections - using strategy to move non moving products but maintaining sales for best selling products.
App using Profit driven data
A time saver for online retailers i.e. staff don’t have to constantly check that homepage has sold out items

Sponsored By:

Links:

Episode #49: Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 1)

hello@milkbottlelabs.com (Oonagh O'Hagan, Keith Matthews) — Tue, 6 Jul 2021 11:00:00 +0000

Introduction
Running a pharmacy and looking after vulnerable customers in a challenging time
A fear of needles led to the decision to choose pharmacy over medicine in Trinity College Dublin
Learning from her Mum - a working dynamic that was always motivated and working well as a team "you can be whatever you want to be, gender doesn't hold you back"
How always popping into her local pharmacy as a student in Dublin, Meaghers on Baggot Street turned into a mentorship
How the pandemic opened up the conversation with Pharmacists, with GPs closing doors. People became more aware of access to healthcare advice and the knowledge Pharmacists have.
The acceleration of digital transformation - where there's a will there's a way!

Sponsored By:

Links:

Episode #48: Fix your Shopify analytics with Littledata

hello@milkbottlelabs.com (Keith Matthews, Edward Upton) — Wed, 23 Jun 2021 09:00:00 +0000

What is Littledata?
Building smart connectors for ecommerce growth
Remote working and the future
Google Analytics app, the benefits of adding it to a Shopify store
Understanding the series of events that led up to an order
On average there are 15 touchpoints before a customer makes a purchase
Exporting data
Understanding lifetime value
The impact of cookie blocking
Segment app for Shopify

Sponsored By:

Links:

Episode #47: Grow your Shopify ecommerce business through split testing

hello@milkbottlelabs.com (Justin Christianson, Keith Matthews) — Thu, 3 Jun 2021 09:00:00 +0000

Introduction -- saying hello from Austin, Texas
What is Conversion Fanatics?
Understanding visitors behaviour
Delving into Justin's background
How making micro commitments can have a lasting impact
It's not all about conversion rate!
The mediums have changed but the marketing hasn't
Justin's book

Sponsored By:

Links:

Episode #46: The high volume photo retouching app

hello@milkbottlelabs.com (Brian Guidry, Keith Matthews) — Tue, 11 May 2021 09:00:00 +0000

Introduction
What is Pixelz?
Work, life and travel > Amsterdam, Majorca and California
Pixelz celebrating their 10 year anniversary
How does their service differ from other product photo services
How Pixelz can improve a photo that's even taken with a phone
Processing images at scale
Pixelz pricing model
How to drive more sales with enhanced imagery
Photography styles
Fashion product photography and variants

Sponsored By:

Links:

Episode #45: Connecting Shopify stores with the right tech tools

hello@milkbottlelabs.com (Keith Matthews, Derric Haynie) — Tue, 27 Apr 2021 09:00:00 +0000

Introduction -- saying hello from California
What is Ecommerce Tech?
What tools to implement and when?
Assessing the right tool for your Shopify store
Giving a sense of security to merchants
Delving into Derric’s background. How he learnt from his ‘great fails’
The importance of auditing apps on your Shopify Store
Are app developers evolving to suit the market? Or are merchandisers not using apps that are relevant?
Can there be limitations in customer development? Are the solutions too small?
The money you put in is the value you get back
How to use multiply tools to accomplish one goal like abandoned cart
Curating and bundling apps
Ecommerce Tech stays up to date with apps
Preventing big mistakes

Sponsored By:

Links:

Episode #44: Preparing your Shopify store for Google's Page Experience Update

hello@milkbottlelabs.com (Dan Kavanagh, Keith Matthews) — Tue, 13 Apr 2021 09:00:00 +0000

Intro
What is the Google Page Experience?
How does the user perceive their experience of a webpage?
What Shopify already does well that merchants don't need to worry about
What things to consider for app add ons and pop ups that could affect online stores
Would a store that doesn't meet all the core vitals be dropped in rankings?
Content is King
How to do more with product images and unique product descriptions to help ranking
Google is rewarding great content
Additional advice

Sponsored By:

Links:

Episode #43: Make confident pricing decisions to sell more on Shopify

hello@milkbottlelabs.com (Keith Matthews, Brecker Brees) — Tue, 30 Mar 2021 09:00:00 +0000

Intro
Las Vegas, it's a great place to live! Although bizarre in a pandemic with zero tourists.
What is Pricestack?
How being a trained Economist sparked the fire to create Pricestack
How to get things moving by not limiting pricing
Some of the interesting things a merchant can do with pricing to help demands in certain scenarios i.e. supply chain issues
Ecommerce stores ecosystem
The attributes that influence success
Case study: Walkee Paws
Adapting and catering to individual store owner requirements
Pricestack's new user interface and new tools that we just launched to make our platform even more powerful.
Optimised tool for Facebook marketing

Sponsored By:

Links:

Episode #42: Boost Shopify store sales with referrals

hello@milkbottlelabs.com (Raúl Galera, Keith Matthews) — Wed, 3 Mar 2021 10:00:00 +0000

Introduction
Remote working from Spain and Singapore
What is ReferralCandy?
How to turn customers into your marketing team
Quick and easy setup
The differences between loyalty and referral programs
Integrating with email marketing
Creating a community around your customers
When is an online store ready to use a referral app
Bringing more volume to your Shopify store

Sponsored By:

Links:

Episode #41: How quick can you get a store up and running on Shopify?

hello@milkbottlelabs.com (Keith Matthews, Shane Byrne) — Tue, 2 Feb 2021 10:00:00 +0000

Intro. Shane’s 1st podcast interview ever!
What is Fresh?
The move online. As the COVID-19 pandemic hit, how fast could an ecommerce presence happen?
The uncertainly of whether a business could remain open with all the restrictions
Navigating where to start and with what products
The Shopify experience — how Shopify made it easy to move online
Noticing a shift in products that people buy online as opposed to instore
Using chat functions to engage with customers and finding out their needs
The best apps
Repurposing job roles. Everyone rolled up their sleeves to make it happen.
The level of feedback has increased with customers especially with reviews. Something you don’t get in a physical store.
The importance of internationalisation
The benefits of partnerships

Sponsored By:

Links:

Episode #40: Kerrigans, the early innovators of fresh online delivery

hello@milkbottlelabs.com (Keith Matthews, Barry Kerrigan) — Tue, 15 Dec 2020 13:45:54 +0000

Introduction
Green Friday - supporting Irish businesses on Black Friday
60 years old, Kerrigan is an early innovator of online fresh delivery
History of Kerrigans Family Butchers
While traditional craft butchery is still the core of their business, how do they adapt to lifestyle changes?
The first journey into ecommerce was in 2013 but why was it unsuccessful
Launched Food for Fitness in 2015 which lead to other ranges like Fakeout
Reasons why the first attempt of online retail failed
Working with DPD to deliver fresh food
The difference between the type of products bought in-store and online
Restrictions in certain products that they can sell in shopping centre stores, that they don't have online
Migrated to Shopify and utilising partnerships
Adapting to trends like vegan
Lambay Island cattle
Thoughts on the Shopify platform since migrating
Using apps like Zapiet for pick up and delivery.
The benefits of Klaviyo for email marketing. And Rewind for peace of mind.

Sponsored By:

Links:

Episode #39: Building a world-beating Vegan brand on Shopify

hello@milkbottlelabs.com (Jeroen Proos, Keith Matthews) — Wed, 25 Nov 2020 10:20:00 +0000

The challenges and successes of a vegan skincare brand
Chatting from Cork, hailing from The Netherlands
A brief history of Human+Kind
"Building a brand is not designing a logo"
Researching and exploring the range, look, and feel took over a year
In 2010/11 Human+Kind were ahead of the current vegan trend
Developing a skincare product is a lengthy process. It took 2 years to complete the first product!
Testing, testing and more testing
You've got your product, now what's the order volume?
Human+Kind migrated from Wordpress to Shopify in 2019
12 months in, Jeroen talks about the overall experience of Shopify, which is positive.
Being able to manage 2 stores from a computer or phone and no site crashes, is a winning formula.
Using influencers as a marketing tool to drive sales
Where is Human+Kind selling?
Answering the call for vegan hand sanitiser at the start of the pandemic
The goodwill in Ireland with businesses rallying together to help others when the pandemic hit
New products for Human+Kind
Being prepared to compete against the big brands

Sponsored By:

Links:

Episode 38: Creating hyper-personalised video marketing ads on Shopify

hello@milkbottlelabs.com (Keith Matthews, Ray Mongey) — Thu, 22 Oct 2020 09:00:00 +0000

Intro -- Dublin is still in lockdown... :(
Making connections at Milk Bottle Shopify Meetups Dublin and enjoying a drink after (pre-Covid life)
Ray's background in animation and now being a Digital Nomad
Irish Animation
What is Octovid?
The flexibility of Octovid
How to personalise video content to each individual
What metrics are people looking for?
By listening to customers, Octovid is a piece of tech that is constantly evolving
Pricing

Sponsored By:

Links:

Episode 37: Facebook marketing tips for your Shopify store

hello@milkbottlelabs.com (peter carter, keith matthews) — Tue, 22 Sep 2020 09:00:07 +0000

How Keith and Peter met (they were both lost...)
The Shopify community in Manchester
Advice to Shopify store owners on their spend for Q4
It's all about preparation and here's how you do it...!
How to manage large daily budgets on Facebook ads
Living and breathing data
What's the physical relationship with the ads once they are up and running?
working with in-house teams
Copy and creative challenges for ad campaigns
Leveraging UGC
Using presell pages
Product photography and budgeting
The importance of good copywriting
Engage with your customer by asking them a question
Using carousel ads to tell a story
Testimonials from review apps are absolute gold with this trick
What is Facebook's ecosystem?

Sponsored By:

Links:

Episode 36: Sell more on Shopify with Messenger Marketing

hello@milkbottlelabs.com (Keith Matthews, Nick Romaya) — Tue, 1 Sep 2020 09:00:42 +0000

Covid catchup
What is Recart?
90% open rate
SMS marketing in the US is relatively new compared to Europe
Email is the pillar of marketing. You still need a good strategy!
SMS / Messenger secondary marketing
Going beyond promotional messaging -- product demos, blog posts
All about content sharing
Peejamas
Improving customer experience with self-explained thorough content
Recart - it's got an easy onboarding process
App integrations to make seamless transitions
What's the next step?

Sponsored By:

Links:

Episode 35: Rewind and backup your Shopify store

hello@milkbottlelabs.com (mike potter, keith matthews) — Tue, 11 Aug 2020 09:45:08 +0000

Covid check-in
Podcast record holder and sponsor!
How the business is doing in 2020
Researching the market and evaluating different platforms to backup
Managing a company that now has to work remote
Setting boundaries for the work/home life balance
Backing up your e-commerce store survey
Store backup is not the same as cloud backup...
Finding the needle in a haystack when you don't have proper backup
Syncing data can be troublesome
Likelihood of deleting data is low, however, the impact is ENORMOUS
Rewind.io celebrating 5 years
Be wary of cats on keyboards
Milk Bottle Labs using Rewind.io on every store

Sponsored By:

Links:

Episode 34: Zapiet - the app for store pickup and delivery

hello@milkbottlelabs.com (Andrew Cargill, Keith Matthews) — Fri, 24 Jul 2020 09:00:31 +0000

Time spent in Wales and on the Student Union
Love of travel
How working remote and hiring was made easier in Covid-19 pandemic
How dabbling in code in uni, lead to building websites for local businesses
Gone full circle! Started out with local takeaways and now with COVID, gone back to food orders
Moving people onto Shopify
Doughnuts
What Zapiet does
How the COVID crisis has helped a business grow
Focusing on customer care

Sponsored By:

Links:

Episode 33: The power of video marketing on Shopify

hello@milkbottlelabs.com (adrian geraghty, keith matthews) — Wed, 1 Jul 2020 10:21:25 +0000

How Videotree started out by offering a 3 step marketing solution
Video Marketing strategy. It’s just doesn’t sit on your homepage.
The power of storytelling
The investment needed to shoot a quality video
How jewellers are embracing the use of high quality video marketing
The rise of homemade video on social media and Instagram by influencers
The importance of needing a great website to compliment social media activity
Video marketing workshops and online training
Creating the right video for your business
What is the future of video?

Sponsored By:

Links:

Episode 32: Shopify Reunite with Keir Whitaker

hello@milkbottlelabs.com (Keir Whitaker, Keith Matthews) — Tue, 16 Jun 2020 09:00:02 +0000

For merchants or anyone that may have missed Reunite and Shopify's announcements here is what is discussed in this episode:

Keir is Milk Bottle's record holder for the most appearances on the podcast. Congrats!
Reunite
Shopify Balance
Shopify Pay Instalments
Zapiet
Not all announcements should be seen as a threat for developers as there can be an opportunity
Food -- Shopify tapping into food vendors
Native Subscriptions
Recharge -- it's not just a tick box
Feature custom domains -- a vanity url? Pricing products for other countries.
New online store design -- Sections Everywhere
Shopify Email

Sponsored By:

Links:

Episode 31: The rise of Gift Card purchases on Shopify

hello@milkbottlelabs.com (Yair Miron, Keith Matthews) — Fri, 12 Jun 2020 09:05:37 +0000

Working from home challenges in a global pandemic. Using platforms like Slack and Basecamp to communicate and manage projects.
What the tech culture is like in Israel. Perfect for young companies and startups as people are encouraged to take risks.
Healthy access to funding with Government support and International companies all looking for the next big thing.
Shopify helps app developers grow.
History of Gift Wizard, the predecessor to Rise.ai
All about Rise.ai -- a value-added service focusing on customer retention
Merchants using Gift Cards to retain their businesses in Covid-19
Shoppers want to buy from a brand they feel connected to
Offering new channels to sell gift vouchers on
All about Rise.ai new partnership with Facebook to sell gift cards on Facebook and Instagram for Shopify stores
The loyalty card solution
Linking bricks and mortar stores to online

Sponsored By:

Links:

Episode 30: John Riordan from Shopify

hello@milkbottlelabs.com (keith matthews, john riordan) — Tue, 26 May 2020 09:00:02 +0000

Leaving Ireland for ‘the Land of Opportunity’ United States
Cutting his teeth with US Airways to managing their frequent flyer program
Following the American Dream and realising it was a big mistake
Working for Virgin Atlantic from "1999 to right, right through 9/11 which was a cataclysmic event for the airline industry".
Eureka moment at a Boston Red Sox game when somebody mentioned remote working.
The impact of Covid-19 on the Airline industry - where to put all the aircraft?
Helping shape Apple's first foray into remote work
Death of the desktop
Working from home in a pandemic with the entire family
Staying connected when working remotely
Growth of Shopify as an employer in Ireland
Remote working is offering rural communities to build
Grow Remote - an initiative that John is passionate about

Sponsored By:

Links:

Episode #29: Covid-19 purchasing and consumer insights with Klaviyo

hello@milkbottlelabs.com (Jake Cohen, Keith Matthews) — Thu, 14 May 2020 13:24:59 +0000

Sponsored By:

Links:

Episode 28: Step up your marketing with Privy on Shopify

hello@milkbottlelabs.com (ben jabbawy, keith matthews) — Tue, 28 Apr 2020 11:00:08 +0000

Ben Jabbawy, CEO and Founder of Privy chats to Keith about creating intelligent popups that capture and convert visitors into loyal website customers. Privy focuses on the small ecommerce stores, helping them advance their marketing game. And over 400,000 of these stores worldwide in 180 countries have installed the app! It's a super accomplishment for any developer.

Listen now to learn more about Privy and how it can help your store convert your visitors into customers.

Sponsored By:

Links:

Episode 27: Kelly Vaughn chats about headless commerce and more

hello@milkbottlelabs.com (keith matthews, kelly vaughn) — Tue, 7 Apr 2020 10:25:04 +0000

Kelly Vaughn is the founder of The Taproom. A full-service Shopify and Shopify Plus agency based in Atlanta, Georgia. A twitter star in the developer's world, Kelly chats about headless commerce and how she self-taught herself to code aged 11.

Sponsored By:

Links:

Episode 26: How Gorgias can help you and your customers on Shopify

hello@milkbottlelabs.com (Philippe Roireau, Keith Matthews) — Tue, 17 Mar 2020 15:23:16 +0000

Keith catches up with Philippe Roireau, Head of BD and Partnerships at Gorgias. Gorgias is the highest-rated customer service and live chat helpdesk for Shopify and Shopify Plus stores.

Philippe highlights how Gorgias can convert general customer service queries into sales.

Sponsored By:

Links:

Episode 25: Remote Working with Shauna Moran

hello@milkbottlelabs.com (Keith Matthews, Shauna Moran) — Tue, 3 Mar 2020 16:52:22 +0000

Remote working is on the rise. Shauna Moran founder of Operate Remote is a qualified business and executive coach, mentor & consultant that specialises in remote working. Shauna chats to Keith about first experiencing remote working as a Shopify employee to then setting up her own business. She shares insightful knowledge of how it's not just about having the tech setup to work remote but the emotional intelligence too.

Sponsored By:

Links:

Episode #24: Kieran Masterton + Default

hello@milkbottlelabs.com (Kieran Masterton, Keith Matthews) — Tue, 18 Feb 2020 07:00:10 +0000

Kieran Masterton tells us all about his new venture with Kier Whitaker called Default. The aim of Default is to create products and services specifically for the Shopify partner community with savvy YouTube tutorial videos and The Default Podcast. And soon they will be launching Default Jobs, the first Shopify focused jobs board!

Sponsored By:

Links:

Episode #23: The Renascence of SMS for Shopify

hello@milkbottlelabs.com (Mike Stoychev, Keith Matthews) — Tue, 4 Feb 2020 13:05:26 +0000

Listeners Offer

SMSBump is giving 30 of our listeners startup credit up to the value of $10.

Just follow this link to SMSBump for Shopify to avail of their offer.

Listeners offer: SMSBump Startup Credit

Episode Links

SMSBump

Kindly Sponsored by

Rewind.io

About Milk Bottle Labs

Episode #22: Excel your Shopify store with Matrixify

hello@milkbottlelabs.com (Keith Matthews, Maris Veide) — Tue, 28 Jan 2020 10:15:07 +0000

Our latest podcast episode is with Maris Veide who chats to us from his office in Riga, Latvia. Maris is the founder of Matrixify (Excelify) an app that's available on the Shopify app store. Where time is money, Maris has managed to save hours of manual work with enabling you to bulk import and export data using Matrixify (Excelify) .

Special Guest: Maris Veide

Sponsored By:

Links:

Episode #21: Louise Stokes and the fine art of jewellery retail

hello@milkbottlelabs.com (Louise Stokes) — Tue, 7 Jan 2020 20:26:14 +0000

Louise Stokes is the founder of Loulerie, a boutique jewellery store situated in Dublin's city centre. Louise started her journey in New York and in a sliding doors moment ended up working as an intern for a massive jewellery design business.

This is a great listen for any business owner who wants to know more about having an online store that compliments your bricks and mortar shop. Loulerie's online store is on the Shopify platform, where Louise loves the ease of being able to manage her business from her phone.

Sponsored By:

Links

Episode #20: Recover sales with Pushowl on your Shopify store

hello@milkbottlelabs.com (Keith Matthews) — Mon, 23 Dec 2019 14:48:20 +0000

Listeners Offer

Listeners of the podcast can receive a 30 day free trial for Pushowl's paid plan (Business plan).

Use coupon code MILKANDCOOKIES when you open an account with Pushowl to avail of their offer.

Episode Links

Pushowl

Kindly Sponsored by

Rewind.io

About Milk Bottle Labs

Episode #19: It's Jay Myers, the Black Friday Superstar (Part 2)

hello@milkbottlelabs.com (Keith Matthews) — Thu, 5 Dec 2019 12:21:52 +0000

Bold Commerce are the most successful Shopify developers with a range of apps to boost sales for your Shopify store.
Co-Founder Jay walks us through this wonderful start up story which started in his basement and has grown to become one of the largest employers in Jays hometown - Winnipeg.

Special Guest: Jay Myers.

Sponsored By:

Rewind.io

Links:

Enjoy 2 Months FREE from BOLD 🇨🇦💵 — Install your next Bold Shopify app from this page and Milk Bottle Podcast listeners get an exclusive TWO MONTHS FREE on any apps listed. Activate the two months free by installing directly from this page.
Bold Commerce — Check out all of the Shopify Apps from Bold Commerce
Shopify — Check out the fastest growing eCommerce platform on the planet.
Visit Winnipeg 👍 — Tourism Winnipeg is the official destination travel planning website, giving you information on all things to see and do in Winnipeg.

Episode #18: Chase - The Shopify Rockstar from Columbus Ohio

hello@milkbottlelabs.com (Keith Matthews) — Tue, 19 Nov 2019 23:00:00 +0000

Chase Clymer is former band member with City Lights. Now a Columbus, Ohio based Shopify expert, Chase has left the stage behind to help Shopify merchants grow with his agency Electric Eye. Like myself, Chase publishes Honest eCommerce, a weekly podcast that gives store owner’s honest eCommerce advice.

Special Guest: Chase Clymer.

Sponsored By:

Links:

Electric Eye Agency

Episode #17: Meet Enda The Shopify Kit Man

hello@milkbottlelabs.com (Keith Matthews) — Thu, 31 Oct 2019 15:00:00 +0000

Keith Matthews chats to Enda Regan is an Irish based Customer Support team Lead for Shopify's automation tool - Kit. He's passionate about Shopify and loves Kit which enables busy stores owners to automate tasks so they can focus on growing their online sales. So is Kit a virtual assistant or is it an AI tool? Maybe both. Enda explains.

Special Guest: Enda Regan.

Sponsored By:

Episode #16: From Glasgow to San Francisco with Groupon in-between

hello@milkbottlelabs.com (Keith Matthews) — Tue, 15 Oct 2019 21:00:00 +0000

In this episode, Finbarr Taylor shares his journey from cool Glasgow to sunny California where he is CEO of Shogun, a popular page building app utilised by Shopify store owners across the world.

Special Guest: Finbarr Taylor.

Sponsored By:

Rewind.io

Links:

Episode #15: Meet the Shopify Mayor of Winnipeg

hello@milkbottlelabs.com (Keith Matthews) — Mon, 23 Sep 2019 15:00:00 +0000

Special Guest: Jay Myers.

Sponsored By:

Rewind.io

Links:

Enjoy 2 Months FREE from BOLD 🇨🇦💵 — Install your next Bold Shopify app from this page and Milk Bottle Podcast listeners get an exclusive TWO MONTHS FREE on any apps listed. Activate the two months free by installing directly from this page.
Bold Commerce — Check out all of the Shopify Apps from Bold Commerce
Shopify — Check out the fastest growing eCommerce platform on the planet.
Visit Winnipeg 👍 — Tourism Winnipeg is the official destination travel planning website, giving you information on all things to see and do in Winnipeg.

Episode #14: Profile of a Shopify Launch Engineer

hello@milkbottlelabs.com (Keith Matthews) — Mon, 2 Sep 2019 03:00:00 +0000

Albert Quigley is a Senior Launch Engineer with Shopify.

Shopify’s unique customer centric focus assigns launch engineers as ‘partners’ with new Shopify merchants with a view to making the onboarding process as efficient as possible. Albert and his team work closely with Shopify Plus merchants to make the transition to Shopify a fruitful experience.

Albert is a member of the Irish based Plus team, a former DJ and enthusiastic staff member.

In this episode Albert explains the role of the launch engineer and shares his massive knowledge of the automations on Shopify Plus when customers utilise Shopify Flow, Shopify Launchpad & scripts.

Special Guest: Albert Quigley.

Sponsored By:

Rewind.io

Episode #13: Meet Jay Leno's Shopify Guy

hello@milkbottlelabs.com (Keith Matthews) — Tue, 6 Aug 2019 15:00:00 +0000

Kurt Elster, the Shopify guy, is a Shopify expert based in Chicago and host of the most popular Shopify podcast - The Unofficial Shopify Podcast.

He's an all round good guy and some interesting clients including Jay Leno. In this episode Kurt shares his journey to eCommerce, how he found Shopify and of course his favourite customer - Jay Leno.

Show Links

Sponsored by

Rewind

About Milk Bottle Labs

Special Guest: Kurt Elster.

Episode #12: Birthday Emails from Union Works

hello@milkbottlelabs.com (Keith Matthews) — Wed, 24 Jul 2019 15:00:00 +0000

Sam from Union works shopify agency explains the success of their well known Happy Birthday

Special Guest: Sam Henning.

Episode #11: Keir Whitaker De:brief on Shopify Unite 2019

hello@milkbottlelabs.com (Keith Matthews) — Wed, 10 Jul 2019 14:30:00 +0000

After Shopify Unite in June this year, Keir Whitaker hosted De:brief. This was an event that brought Shopify Partners together to chat about the announcements made by Shopify. We caught up with Keir to ask how it went and to also run through some of the big announcements made.

At Milk Bottle we were excited by the fulfilment network announcement which now positions Shopify within the top 5 global ecommerce platforms. Keir also chats about the possibilities of the new workflow opportunities presented for merchants to take control and own their content in a way that wasn't possible before.

Special Guest: Keir Whitaker.

Sponsored By:

Rewind.io

Links:

Keir Whitaker — Product and Engagement Marketing Specialist
Shopify — The ecommerce platform made for you
Milk Bottle Labs — Ireland's No.1 Shopify Experts

Episode #10: Customer Journey Retargeting with Shoelace

hello@milkbottlelabs.com (Keith Matthews) — Wed, 12 Jun 2019 12:00:00 +0000

Brands are needing to adapt to the reality of new times in the ever-changing landscape of marketing to customers. We chat to Reza Khadjavi co-founder and CEO of Shoelace. Shoelace is an app that believes ad experiences should be more engaging by telling a story which builds an emotional connection to create loyal customers.

As Generation Z enters the workforce, brands need to be smarter in how to engage with customers. Reza chats about how as a startup they continually talked and listened to customers to build their concepts that lead to their philosophy of how ad retargeting should be done.

Special Guest: Reza Khadjavi.

Sponsored By:

Rewind.io

Links:

Shopify — The ecommerce platform made for you
Milk Bottle Labs — Ireland's No.1 Shopify Experts
Shoelace — Create memorable experiences that build brand equity and increase revenue with Customer Journey Retargeting.

Episode #9: Keir Whitaker and Shopify Unite De:brief 2019

hello@milkbottlelabs.com (Keith Matthews) — Thu, 16 May 2019 13:00:00 +0000

In episode 9 of our Shopify Ecommerce Podcast, Keith chats with Keir Whitaker who helps Shopify developers and agencies build their brand and grow their business across the world. Keir spent many years working for Shopify and has a keen fascination in businesses and small companies. An expert in product and engagement marketing, Keir gets people to use your app.

Not only that Keir is hosting De:brief 2019 an exclusive half-day event for Shopify Partners taking place directly after Unite 2019 in Toronto, Canada. He chats more about what to expect at this event.

Special Guest: Keir Whitaker.

Sponsored By:

The Point of Sale Store

Links:

Shopify — The ecommerce platform made for you
Keir Whitaker — Product and Engagement Marketing Specialist
Milk Bottle Labs — Ireland's No.1 Shopify Experts

Episode #8: Send Smarter Emails to your Shopify customers

hello@milkbottlelabs.com (Keith Matthews) — Wed, 10 Apr 2019 15:00:00 +0000

In episode 8, Keith chats to Rob Lane CEO of RareLogic Inc. Rare.io is a predictive email marketing solution that sends smarter emails, creating more sales for your ecommerce business.

Rob made his journey from Nottingham, UK to Ottawa, Canada and is very active in the startup community. Always ready to jump at an opportunity Rob also chats about his time in Dallas before his move to Ottawa.

Rare.io uses data to target more effectively and sends content that customers actually want, at a time they are more likely to buy.

Special Guest: Rob Lane.

Sponsored By:

Rewind.io

Links:

Shopify — The Ecommerce platform made for you
Milk Bottle Labs — Ireland's No.1 Shopify Experts
Rare.io — Smart email marketing software designed to help you sell more

Episode #7: Product Photography Editing with Pixc

hello@milkbottlelabs.com (Keith Matthews) — Tue, 12 Mar 2019 20:00:00 +0000

In episode 7 of our Milk Bottle Labs podcast, Keith chats with Holly Cardew, Founder of Pixc. In 2016, Holly was named as one to watch in Retail and Ecommerce Forbes 30 under 30 list. An entrepreneur and startup founder, Holly started out as a teenager selling on eBay and it wasn't long before she was creating her own online marketplace

Having seen a gap in the market for businesses to optimise their product photography by turning average photos into high-quality professional images; Pixc was born. Product photography is essential to the success of any ecommerce business. Combining her love of travel, Holly's efficient workforce is scattered around the world. With a core focus to help the merchants, Holly also shares some helpful photography tips if you're on a budget.

Special Guest: Holly Cardew.

Sponsored By:

Rare.io

Links:

Shopify — The ecommerce platform made for you
Pixc — Pixc helps ecommerce stores increase their sales by editing and optimising their product photos.
Milk Bottle Labs — Ireland's No.1 Shopify experts

Episode #6: From farmers' markets to the global market

hello@milkbottlelabs.com (Keith Matthews) — Tue, 12 Feb 2019 06:45:00 +0000

In episode 6 of our podcast, Keith chats with Donagh Quigley, co-founder of The Handmade Soap Company. Donagh had his eureka moment not in a bathtub but sailing across the Atlantic Ocean from Ireland to Boston. He talks about how he learned to make soap and grow his company from his kitchen table to selling globally on the Shopify platform.

This is a great listen to for anyone interested in hearing how you can start a successful business from a bright idea and having to learn the ropes and navigate your way to the global market.

Special Guest: Donagh Quigley.

Sponsored By:

Rewind.io

Links:

Shopify — The ecommerce platform made for you
The Handmade Soap Company — Kindness comes naturally
Milk Bottle Labs — Ireland's No 1. Shopify Experts

Episode #5: Email marketing on Shopify by Conversio

hello@milkbottlelabs.com (Keith Matthews) — Tue, 22 Jan 2019 06:00:00 +0000

In episode 5 of our podcast, Keith chats with Adii Pienaar founder of Conversio. Conversio is an all-in-one marketing dashboard that helps ecommerce store owners to sell more through gently reminding customers of abandoned carts and follow up emails. And Conversio doesn't stop there as it emails receipts, sends newsletters, gets customer feedback and really helps you boost your sales.

Adii talks about the start of his journey in 2014 with Receiptful and it's progression to Conversio by finding the overlaps between different tools and data that resulted in Conversio’s single dashboard. He chats about moving to the Shopify system and the value of the UX design to both Shopify and Conversio.

Special Guest: Adii Pienaar.

Sponsored By:

Rare.io

Links:

Conversio.com — Email Marketing Automation. Make every email count.
Shopify — The eCommerce platform made for you
Milk Bottle Labs — Ireland's No.1 Shopify Experts

Episode #4: Vallerret Photography Gloves - using Shopify to reach a niche market

hello@milkbottlelabs.com (Keith Matthews) — Thu, 3 Jan 2019 19:00:00 +0000

In episode 4 of our Milk Bottle Labs podcast, Keith chats with Stine Lyng Jørgensen co-founder of Vallerret Photography Gloves. An idea born under the Northern Lights, Vallerret Photography Gloves allow photographer hands to stay warm and dry while they shoot.

Based in Norway, Vallerret Photography Gloves migrated across from Wordpress and woocommerce to Shopify in June 2018.

Stine chats to Keith about how Vallerret came into being and how she manages their 3 ecommerce stores on the Shopify platform.

This podcast is a great listen for anyone who has wondered how a niche product can get off the ground and be sold globally. From creation to marketing and selling online.

Special Guest: Stine Lyng Jørgensen.

Sponsored By:

Rewind.io

Links:

Episode #3: Photo Reviews by Loox

hello@milkbottlelabs.com (Keith Matthews) — Thu, 22 Nov 2018 09:00:00 +0000

In episode 3 Keith chats with Yoni Elbaz founder of the photo reviews app, Loox.io which is installed in over 15,000 Shopify stores. Yoni has an interesting background with a vast range of technology experience gained from a career in the Israeli army amongst others.

Yoni explains to us how he got started, the importance of enhanced reviews and shares some interesting insights into his experiences working on the Shopify platform.

We all know reviews build social proof on your Shopify store so it's interesting to gain Yoni's insights and his learnings from seeing the first hand, the positive affect reviews can have on a store.

Special Guest: Yoni Elbaz.

Sponsored By:

Rare.io

Links:

Loox.io — Photo Reviews by Loox
Shopify — The eCommerce platform made for you
Milk Bottle Labs — Ireland's No.1 Shopify Experts

Episode #2: Bjorn of Forsberg+two

hello@milkbottlelabs.com (Keith Matthews) — Thu, 1 Nov 2018 23:00:00 +0000

Björn is the Founder of FORSBERG+two an award winning Shopify app developer. Set up in 2011 as a side project, Björn's apps are now used in stores all around the world.
A total of 4 apps have so far helped over 25,000+ merchants across the world.
In this episode Björn shares his journey into Shopify from a starting as a side hustle to creating an award winning development house with a small team with super success.
If you're an app developer starting out, this is worth listenening too.

Special Guest: Björn Forsburg.

Sponsored By:

Rare.io

Links:

FORSBERG+two | Award-winning Shopify Apps
Shopify — The eCommerce platform made for you
Milk Bottle Labs — Ireland's No.1 Shopify Experts

Episode #1: The 'Back Up Guy' - Mike Potter

hello@milkbottlelabs.com (Keith Matthews) — Sun, 14 Oct 2018 08:00:00 +0000

For our 1st episode, our host Keith Matthews interviews Milke Potter of Rewind.io from his office in Ottowa, Canada.

Mike is the founder of Rewind.io. Rewind gives you control and protection over the cloud apps you use by creating automatic backups allowing you to recover your accounts from any disaster.

While most users now store all data in the cloud, it's an assumption to think everthing is saved. In the case of Shopify, if you make a change such as deleting a product or menu item by accident, it's actually not recoverable. And that's why Mike came up with Rewind.io.

Mike gives us an insight into how he conceived the idea for a back up app, explains how he sells through the Shopify apps store and shares his experience to date.

Special Guest: Mike Potter.

Sponsored By:

Rare.io

Links:

Rewind.io — We make sure your Shopify store is backed up
Shopify — The eCommerce platform made for you
Milk Bottle Labs — Ireland's No.1 Shopify Experts