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    <title>Make Real Stuff - Product Development From Sketchpad to Store Shelf - with Ryan Hamilton</title>
    <description>Do you have a genius idea for a physical product that you want to take to market?  Make Real Stuff will walk you through the entire process to bring it to life.  This podcast covers a broad range of topics, including product design, prototyping, pricing, packaging, manufacturing, trade shows, sales strategies, and much more. Your host, toy and gift industry veteran Ryan Hamilton, shares his 20+ years of experience as a retailer, sales rep, corporate buyer, and inventor. The podcast provides valuable insights and tips on how to take your product from sketchpad (or napkin sketch) to the store shelf. Whether you’re a seasoned entrepreneur or just starting out on your journey, “Make Real Stuff” is the perfect resource for anyone looking to turn their product idea into a reality.</description>
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    <pubDate>Mon, 20 Nov 2023 00:49:48 +0000</pubDate>
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      <title>FOB, MSRP, &amp; LCL (OMG!) - How to Price Your Product</title>
      <description><![CDATA[<p>Hear about the thinking behind starting my podcast on the Cliff Ravenscraft Show, Episode 715:</p><p>https://www.cliffravenscraft.com/podcasts/the-cliff-ravenscraft-show-mindset-answer-man/episodes/2148284571</p><p>Learn more about all the terminology and acronyms used on today's show at:</p><p>https://www.makerealstuff.com/podcast/fob-msrp-amp-lcl-omg-how-to-price-your-product</p>
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      <content:encoded><![CDATA[<p>Hear about the thinking behind starting my podcast on the Cliff Ravenscraft Show, Episode 715:</p><p>https://www.cliffravenscraft.com/podcasts/the-cliff-ravenscraft-show-mindset-answer-man/episodes/2148284571</p><p>Learn more about all the terminology and acronyms used on today's show at:</p><p>https://www.makerealstuff.com/podcast/fob-msrp-amp-lcl-omg-how-to-price-your-product</p>
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      <itunes:summary>In this episode, we talk all things cost - what the retail price should be for your product, what the first cost should be, and all the possible costs in between.</itunes:summary>
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      <description><![CDATA[<p>To learn more, and help me choose a name for my new product, visit:</p><p><strong>www.makerealstuff.com/podcast/my-4-biggest-product-fails-and-what-your-can-learn-from-them-and-a-new-product-journey</strong></p><p>Visit <a href="https://www.makerealstuff.com/">www.makerealstuff.com</a> to learn more about how I can help you bring your product idea to life!</p>
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      <pubDate>Sat, 4 Nov 2023 11:47:56 +0000</pubDate>
      <author>ryan@makerealstuff.com (Ryan Hamilton)</author>
      <link>http://www.makerealstuff.com</link>
      <content:encoded><![CDATA[<p>To learn more, and help me choose a name for my new product, visit:</p><p><strong>www.makerealstuff.com/podcast/my-4-biggest-product-fails-and-what-your-can-learn-from-them-and-a-new-product-journey</strong></p><p>Visit <a href="https://www.makerealstuff.com/">www.makerealstuff.com</a> to learn more about how I can help you bring your product idea to life!</p>
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      <title>Introduction - and Exploring the 5 Types of Product Innovation</title>
      <description><![CDATA[<p>For more information about this episode, including images of all the products we discussed, visit:</p><p><a href="https://www.makerealstuff.com/podcast/episode1-introduction-and-5-types-of-product-innovation">https://www.makerealstuff.com/podcast/episode1-introduction-and-5-types-of-product-innovation</a></p><p>Visit <a href="https://www.makerealstuff.com/">www.makerealstuff.com</a> to learn more about how I can help you bring your product idea to life!</p><p> </p>
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      <pubDate>Thu, 19 Oct 2023 19:04:42 +0000</pubDate>
      <author>ryan@makerealstuff.com (Ryan Hamilton)</author>
      <link>http://www.makerealstuff.com</link>
      <content:encoded><![CDATA[<p>For more information about this episode, including images of all the products we discussed, visit:</p><p><a href="https://www.makerealstuff.com/podcast/episode1-introduction-and-5-types-of-product-innovation">https://www.makerealstuff.com/podcast/episode1-introduction-and-5-types-of-product-innovation</a></p><p>Visit <a href="https://www.makerealstuff.com/">www.makerealstuff.com</a> to learn more about how I can help you bring your product idea to life!</p><p> </p>
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