Future of Beauty Unfiltered

Sustainability, Beauty & Fighting For Change - YSL Beauty - EP33

events@thepullagency.com (The Pull Agency) — Thu, 27 Jun 2024 09:27:20 +0000

In this episode of Future of Beauty Unfiltered, we sit down for a very special chat with Juleah Love, Global Head of Brand Corporate Engagement at YSL.

In recent years, Juleah’s been recognized for her work spearheading Abuse Is Not Love, a global program to prevent IPV with non-profit partnerships. We sat down with her to discuss this as well as hearing about YSL’s commitment to sustainability and a greener planet - from their own biodiversity strategy to how they’re using their platform to create change.

A passionate women’s right activist, Juleah’s also a One Young World Ambassador and co-founder of a sustainability non-profit organization, this is one episode you don’t want to miss!

(Trigger Warning: Conversation surrounding Intimate Partner Violence)

If you have been affected by any of the discussions in today's podcast, you can find support here: https://www.abuseisnotlove.com/en-us/

A Beauty Therapist’s Approach to Natural Skincare - Monuskin - EP32

Tue, 25 Jun 2024 14:35:00 +0000

Claire van Bekkum’s on a mission to redefine the skincare industry! In this episode, the Head of Communications for natural skincare experts Monuskin joins us to talk about their beauty-centric approach to skin care, formed through her own learnings whilst undertaking a beauty therapist course, and how this knowledge has helped the brand match consumer needs with the right product. Claire has been integral to the brand's growth, overseeing new product launches, factory moves new retails sites and more! In this episode, we cover all things health and beauty, from the latest skincare trends through to the story of how Monuskin was born

Grey's here to stay - Celebrating the grey revolution - Silvina LONDON- Ep31

events@thepullagency.com (The Pull Agency) — Tue, 25 Jun 2024 10:59:00 +0000

Embracing the beauty of grey! In this episode, we sat down to talk to Silvina Neder, founder of Silvina LONDON and champion of grey hair to discuss her own journey from market researcher to grey hair model and pro-ageing influencer, as well as hearing how the brand is transforming the way consumers feel about their own silver strands through it's range of premium hair care products.

A beauty-centric approach to oral care - Polished - Ep30

events@thepullagency.com (The Pull Agency) — Wed, 19 Jun 2024 07:00:00 +0000

Debbie Sleeman is on a mission to shake up the oral care industry! In this episode, the CEO of Polished London joins us to talk about their beauty-centric approach to oral care, and how helping consumers align their dental health routine with their beauty regime leaves them not just looking good, but feeling great too! It's an approach that's seen Polished London take the world of oral care by storm, with products now available around the world, and means this is one episode you don't want to miss.

A healing approach to Skincare - Eyeam - Ep29

events@thepullagency.com (The Pull Agency) — Wed, 29 May 2024 07:00:00 +0000

In this episode, we speak with Roxy Marrone, founder of crystal-infused skincare brand Eyeam, about treating the root & cause of skincare issues & concerns such as acne & hormonal skin, and not just the symptoms, through the use of crystals, alchemy and skincare and how they work together to create the ultimate customer experience. With wellness at the core of their brand, Eyeam's mission is to create a ‘wellness prescription’ to align your skin with your mind, body, and spirit.

Gen X Unpacked: Can Your Brand Afford to Overlook Them? - Special Edition FOB Panel discussion - Ep28

events@thepullagency.com (The Pull Agency) — Tue, 21 May 2024 09:22:03 +0000

In this special episode of Future Of Beauty Unfiltered, we're continuing the conversation around Gen X - their habits, wants, needs, etc. - with a panel of industry experts from our recent Future of Beauty event. Listen along as we're joined by Tina Backhouse, General Manager of Theramex, Sarah Carolides, Head of Nutrition at Zooki & Myriam Welsh, Managing Director UK & Ireland at Guinot, as we try to understand more about who this often-overlooked generation are, discuss what brands can do to engage this consumer and explain exactly why ignoring them could be a costly mistake for your brand.

The Rise of the Tweenager in Skincare Culture - indu - Ep27

events@thepullagency.com (The Pull Agency) — Wed, 1 May 2024 07:00:00 +0000

In this episode we speak to Reena Hammer, CEO of teenage skincare brand indu, about the increasing number of young consumers within the skincare sector, what this means for brands and the responsibilities that social media and brands have on these young people. indu's mission is to ensure they always put teens first, offering an entry point for them to enjoy beauty in a holistic, relatable and healthy way, helping them evolve in their own skin, no matter who they are or what they look like, with a real focus on listening to their consumers.

How to express yourself with a fragrance wardrobe - Floral Street - Ep 26

events@thepullagency.com (The Pull Agency) — Thu, 7 Mar 2024 09:41:57 +0000

In this week's episode we speak to Michelle Feeney, founder of Floral Street, on how fragrance can be much more than sexual attraction and weird ads. Michelle's mission is to break outdated category norms and bring fine fragrance to the modern woman so that she might build an entire fragrance wardrobe which can express the many facets of who she is. The power of scent is a captivating force that strongly links to your personality. When Floral Street launched, Michelle wanted to do things differently: from making recyclability and sustainability the core of our brand, a first in fragrance and not defaulting to use of sexuality to sell scents – seen as a degrading and old fashioned concept. Listen in and find out how this brand shook up the world of fine fragrances.

Breaking stigmas and wastage in female intimate care - Here We Flo - Ep 25

events@thepullagency.com (The Pull Agency) — Thu, 22 Feb 2024 09:26:56 +0000

This week, we are talking to Susan Allen - Co-Founder and Chief Brand Officer of Here We Flo, a rapidly growing B Corp with big ambitions: we learn how the brand is on a mission to challenge shame and disrupt the period, bladder, and sexual wellness markets with organic and vegan products, including tampons, pads, reusable period underwear, condoms and more! Together with Tara Chandra, Susan launched Here We Flo with a Kickstarter campaign in 2017 and the brand has been shaking up the personal care category ever since, with a purpose-driven, sustainable period care and sexual wellness range that offers "shamelessly natural care for life's messiest moments".

Real beauty is taking ownership of your own standards - 19/99 Makeup Ep 24

events@thepullagency.com (The Pull Agency) — Wed, 31 Jan 2024 09:20:09 +0000

This week we are talking to Camille and Stephanie from 19/99 on their love of makeup and how it can be used to empower and express. In their mission to tear down traditional definitions of beauty, 19/99 are questioning current beauty ‘norms’ of how we are supposed to look, how we should age and how we should use makeup. Their quest: change the dialogue around beauty and how we consume makeup whilst creating a brand inclusive of all ideals of beauty and seeking to allow individuals to create their own beauty.

2023 Download - Reflecting on trends of the year gone by and what it means for 2024. Ep 23

events@thepullagency.com (Hannah Cook) — Thu, 21 Dec 2023 09:04:43 +0000

In this fireside chat episode, Hannah Cook - Head of Growth at the Pull Agency, is looking back on 2023. Armed with our agency and podcast guest insights, there are a wealth of trends and shifts in the health and beauty industry to reflect on. So, what are they and what do they mean for your brand in 2024 and beyond? Listen to find out The Pull Agency is a creative agency & consultancy, delivering transformation through brand strategy, design and technology, and specialising in health & beauty. Pull believes that inside every brand there is a better story waiting to be told. Pull’s aim with the Future of Beauty research and podcast series is to provide unique consumer insights that provide inspiration to marketers to make their brands more relevant and appealing to consumers.

More to intermittent fasting than weight loss? - Sarah Carolides Ep 22

events@thepullagency.com (The Pull Agency) — Thu, 7 Dec 2023 08:58:41 +0000

In this episode, Sarah Carolides, one of the UK’s top functional medicine and nutrition specialists with over 20 years of experience is sharing her insights into the do's and don'ts of intermittent fasting. She will share her views on the benefits of intermittent fasting on your physical and mental health. Learn more about how to approach intermittent fasting in a way for most benefit. Sarah is one of the UK’s top functional medicine and nutrition specialists. With decades of experience helping and supporting people with nutrition and health problems, Sarah has changed countless lifestyles across the UK and worldwide. Sarah works with numerous leading companies across the UK in their workplace wellness programmes. Her approach: Working with doctors and consultants, her secret weapon is a whole-body approach that embraces everything from food, hydration and sleep to exercise, stress and even organisation.

The power of human touch in skincare with Manuel Guerra Ep 21

events@thepullagency.com (The Pull Agency) — Thu, 16 Nov 2023 08:55:21 +0000

This week, we are talking with Manuel Guerra from MG Skincare, the founder of a ground breaking line of botanical and effective skincare products. Created by Manuel, a former Dermalogica therapist and leading skin expert with over 20 years of industry experience, this skincare line aims to deliver professional-level results for a diverse range of skincare concerns. In this episode, Manuel shares his views on the importance of the human touch within beauty & skincare and how this often overlooked aspect has inspired some ground breaking innovations for skin care treatments and products.

A holistic approach to skin aesthetics with Dr Rabia Malik Ep 20

events@thepullagency.com (The Pull Agency) — Wed, 11 Oct 2023 08:57:23 +0000

In this episode we are talking to Dr. Rabia Malik from SkinW1. Dr. Rabia Malik is the only holistic aesthetic doctor in the U.K. whose entire practice is dedicated to collagen stimulation and skin health. She deliberately chooses not to work with injectables. She is a UK trained GP who set up a holistic skin practice in 2011 and since 2019 she has been based at The Wellness Clinic at Harrods, London. In 2021 she launched Skin W1, her skincare range dedicated to collagen stimulation without irritation. When it comes to skin health, Dr. Rabia believes less is more and is an advocate for a holistic approach to solving skin concerns and ageing well.

Debunking sun protection myths - Gabby Hill & Ian Baines from Pelham Ep 19

events@thepullagency.com (The Pull Agency) — Thu, 14 Sep 2023 07:57:26 +0000

In this episode we welcome Gabby Hill - Product Development Chemist and Ian Baines - Technical Director at Pelham a product developer and packaging manufacturer of cosmetics products. With interest and searches on sun protection continuing to rise over the last 15 years, we are exploring some of the key factors that determine how sun care products are developed and classified. We explore the differences and challenges in including SPF in skin care and make up products. And finally, we debate how the industry can step up to better educate and guide consumers in identifying products that are right for them at an individual level.

Reflections on a year of fast growth - Alice Langston from Caudalie Ep 18

events@thepullagency.com (The Pull Agency) — Wed, 16 Aug 2023 12:44:35 +0000

In this episode we welcome back Alice Langston - Marketing Manager for French skincare brand Caudalie. One year ago, we talked about what drives her passion for skincare and product ingredients that deliver both efficacy and sustainability. With 12 months of unprecedented growth for Caudalie since then, we reflect on key factors of fast growth and how to manoeuvre the challenges it can bring. We asked Alice her views on how to make the most of rapid growth whilst avoiding the pitfalls.

What does Inclusive Packaging mean? Co-Hosted by British Beauty Council Ep 17

events@thepullagency.com (The Pull Agency) — Thu, 27 Jul 2023 07:50:16 +0000

In this special episode, brought to you by the Pull Agency and the British Beauty council, we are covering the topic of inclusive packaging in the Health and Beauty Industry. Joining us are Trish Daswaney from Kohl Kreatives, Claire Green from KMI Brands and Sophie Lowe & Felicity Jones from Health & Beauty manufacturer Pelham. This industry expert panel of brand marketers, agency and manufacturing leaders are exploring what inclusive packaging means and how the industry can step up its efforts for more accessible or universal packaging.

The Power of Fragrance with Brianna Arps from Moodeaux®. Ep 16

events@thepullagency.com (The Pull Agency) — Wed, 5 Jul 2023 15:27:18 +0000

This week we welcome the founder of indie fragrance label MOODEAUX® - Brianna Arps. Based on its belief that self expression is the best self care, MOODEAUX® turns accessorizing your mood into mindful self-care through longer-lasting, skin-nurturing eau de parfums backed by science. Ditching tradition, founder Brianna Arps set out in October 2021 to introduce a new standard: longer-lasting, skin-nurturing, earth-friendly blends that give subpar scents, questionable ingredients and wasteful packaging the side eye. We talk to Brianna about the science of aromacology and its link to aromatherapy. We explore the power of fragrances to create memory connections and evoke emotions. How can you scale this experience that is as powerful as personal? We pondered whether the beauty industry is under-estimating the role fragrance can play as part of the overall product experience.

Womanhood, Leak Proof Knickers and Rebranding with Kelly Newton from Nixibody. Ep 15

events@thepullagency.com (The Pull Agency) — Thu, 15 Jun 2023 07:56:58 +0000

This week we welcome the founder of Nixi Body, formerly known as BP3 Underwear – Kelly Newton. Kelly is a mum of six who designed her first pair of leak-proof knickers after struggling with menopause and little bladder leaks when playing hockey. Kelly is opening up the taboo conversation around incontinence. Since joining force with her business partner Coni, the business expanded into plastic free period products which in turn prompted a complete rebrand. We talk to Kelly about the different stages of womanhood and how brands can contribute to keep woman active. We also explore what may trigger a rebrand and how to best navigate through this major undertaking.

Inclusivity with Trish Daswaney of Kohl Kreatives. Ep 14

events@thepullagency.com (The Pull Agency) — Thu, 25 May 2023 08:51:08 +0000

This week we talk to Trish Daswaney, the founder of Kohl Kreatives a British Start-up company which set out to shake up the beauty world. Her company launched in 2018 with a Flex Collection of five bendy, easy-to-grip makeup brushes for customers affected by motor function issues. We will also tap into Trish' background of growing up and living in Asia to explore the differences between the UK and Asian beauty category. Trish’s mission is to create products for people with disabilities and extends to anyone for whom makeup is a self-esteem booster. Trish is deeply committed to drive inclusivity within the beauty world. The company’s charity Kohl Kares, provides free cosmetic technique workshops to people undergoing gender transitions and receiving chemotherapy as well as with trichotillomania, alopecia, vitiligo.

Sustainability, BCorp and Skincare with "By Sarah London". Ep 13

events@thepullagency.com (The Pull Agency) — Thu, 4 May 2023 08:25:58 +0000

This week we welcome two rising stars within the beauty industry. Sisters Sarah and Lauren Murrell, founders of the beauty brand “by Sarah London”. By Sarah London is a digital-first skincare brand transforming emotional wellbeing for stressed skin. Launched by the two sisters Sarah and Lauren, they have taken the skincare world by storm with their ingredient transparency, targeted formulas and commitment to sustainability. We talk to the sister founders about how Lauren's personal journey through cancer treatment and recovery not only started the business, but also is a key aspect in how they connect with their customer community every day. We learn from Sarah about the importance of purity/quality/transparency of ingredients and hear Lauren get excited about what it means to be a BCorp certified company.

Microbiomes and the Merging of Wellness and Beauty with Dr Kristin Neumann. Ep 12

events@thepullagency.com (The Pull Agency) — Thu, 13 Apr 2023 08:01:24 +0000

This week we talk to Dr Kristin Neumann – Co-Founder of the scientific education and independent certification platform MyMicrobiome. The Health and Beauty industry is increasingly talking about the importance of a balanced microbiome. But what is a microbiome and where does it fit into people's health and beauty regimes. What are the challenges and opportunities in creating and marketing products with claims around probiotics, live or good and bad bacteria? This is a podcast with a wealth of scientifically grounded insights - valuable to any marketer playing in this space. Dr. Kristin Neumann holds a PhD in Microbiology and her professional career via research on an antibiotic alternative led her to form MyMicrobiome. Dr. Neumann’s realization of how important an intact microbiome is for the individual’s wellness factored into her decision to summarize the science around the microbiome and to develop the world's first and only independent certification for microbiome-friendly cosmetics and personal care products. The Microbiome-friendly quality seal separates scientifically proven quality from pure marketing or puffery claims.

What Do Beauty Consumers Think About the Power of Reviews? With Wendy Slattery from Beauty Buddy. Ep 11

events@thepullagency.com (The Pull Agency) — Thu, 23 Feb 2023 09:04:41 +0000

This week we talk to Wendy Slattery – co-founder of the app Beauty Buddy which is leading the way for the tech savvy future of the beauty industry. Blazing a trail with her Beauty Buddy app and disrupting the crowded beauty marketplace to provide customer feedback on a vast range of products including skincare, haircare, make up, perfume and body care. Thought of as the equivalent of Trust Pilot for beauty, Beauty Buddy allows customers to offer honest product reviews of beauty items. they have bought and used, allowing a true survey of the market at a glance. Wendy’s background is diverse – from business development to corporate sales, from retail to project management and digital marketing. Wendy graduated in both Business Management and Digital Communication and Media/Multimedia and her education gave her a powerful academic and practical basis for tech and digital innovation.

Trichology, the Secret Science to Healthy Hair with Mark Blake. Ep 10

events@thepullagency.com (The Pull Agency) — Thu, 2 Feb 2023 09:19:01 +0000

This week we talk to Mark Blake® MIT WTS IAT. He is an internationally recognized Harley Street trichologist and thinning hair specialist who has worked in the hair industry for over 40 years. Subsequently, he has looked after over 250,000 heads of hair; he therefore knows how hair should look and feel. Mark has also taken part in product testing for global hair care brands such as Nioxin, L’Oreal, Wella and Dyson.Hair is the second most prolific cell producer in the body after bone marrow, and so it takes a lot of energy to grow good quality hair. Through his private consultation clinics on London’s Harley Street, Liverpool’s Rodney Street and Gloucester clinic, Mark’s expert advice will help decide on the course of treatment right for you, helping men and women suffering from thinning hair and hair loss to regain their confidence through a variety of treatments and procedures including hair transplants, alopecia, vitiligo and others.

The Link Between Nutrition, Gut and Mental Health with Sarah Carolides. Ep 9

events@thepullagency.com (The Pull Agency) — Thu, 12 Jan 2023 08:30:03 +0000

Sarah Carolides, Consultant and Head of Nutrition at Zooki, is sharing her insights into the wellness link between gut and mental health. We will be exploring how what you eat really impacts how you feel and your overall health. We debated where supplements are fitting in and where the supplement category might be going next. Along the way, discover some fascinating facts about the gut, the microbiome and fecal transplants. Sarah also shares her expertise in what you need to know to better understand supplement absorption. This episode was truly enlightening and left us wanting to know even more. Sarah is one of the UK’s top functional medicine and nutrition specialists with over 20 years of experience. With 20-plus years of experience helping and supporting people with nutrition and health problems, Sarah has changed countless lifestyles across the UK and worldwide. Sarah works with numerous leading companies across the UK in their workplace wellness programmes. Her approach: Working with doctors and consultants, her secret weapon is a whole-body approach that embraces everything from food, hydration and sleep to exercise, stress and even organisation. As Zooki's Head of Nutrition, Sarah leads the conversation on key health conditions such as Menopause in the workplace and the Importance of Vitamin D.

Naturally Engineered Health and Wellbeing with Lucy Goff. Ep 8

events@thepullagency.com (The Pull Agency) — Thu, 1 Dec 2022 08:56:47 +0000

Lucy Goff - founder of Lymalife - is sharing her own story of how supplements helped her recover from illness and finally regain health and wellness. Supplements are a fast growing category, but not all supplements are of equal quality and impact. In this episode you can find out what drives quality of effect of supplements. Lucy also shares how devices are playing a role of growing importance and significance in the health and beauty market. A whole new sector of well-tech is emerging. Find out more by listening to this fascinating episode.

Innovation and Technology in the Beauty Industry with Wilma McDaniel. Ep 7

events@thepullagency.com (The Pull Agency) — Thu, 10 Nov 2022 08:41:59 +0000

This week we welcome a true figurehead in the Beauty category to ponder how innovation and technology has impacted the industry. We also debate where technology may move next to shape how we choose or consume beauty products. Wilma's career has spanned continents and decades working with renowned brands such as Estee Lauder, Prescriptives, Dolce & Gabanna and Versace to name a few. In 2015, Wilma started her own consultancy, Rise Business Growth, dedicated to supporting and advising organisations on how to grow their sales, profitability and market share and became a non-executive board member of award-winning skincare technology company, Cutitronics. With over 20 years of experience in the skincare and beauty industry, Wilma is helping to drive innovation in the sector. In 2020 she was Recognised as an Inspirational Woman in Technology and throughout her career has contributed to revolutionising the way we take care of our skin at home.

The MENopause at Pull HQ. Ep 6

events@thepullagency.com (The Pull Agency) — Tue, 18 Oct 2022 08:20:24 +0000

In this episode, the Theramex team helped us stage an event to let our fearless Pull leadership duo, Dean and Chris, experience the menopause by wearing special heat vests. We continue our conversation about how marketing in general and the Theramex brands in particular help break down the hidden taboos surrounding the menopause. Want to hear how our Pull leaders embraced the all too typical menopause hot flushes? The duo shared their their male thoughts and perspectives as an employer on the topic. Tune in and learn more how today's society can better support #menopositivity.

Sustainability and the French vs UK Skincare Consumer with Alice Langston. Ep 5

events@thepullagency.com (The Pull Agency) — Thu, 6 Oct 2022 08:35:17 +0000

In this episode we welcome Alice Langston - Marketing Manager for French skincare brand Caudalie. We talk about what drives her passion for skincare and product ingredients that deliver both efficacy and sustainability. We also discover some fascinating differences between the French and UK consumer when it comes to skincare routines, habits and products.

Marketing and the Menopause with Tina Backhouse. Ep 4

events@thepullagency.com (The Pull Agency) — Thu, 15 Sep 2022 08:03:23 +0000

In this episode we speak to Tina about the menopause and how marketing can help break down one of the last societal taboos. Tina has over 25 years’ experience in global senior leadership roles within the pharmaceutical industry. As general manager for Theramex in the UK since 2020, Tina has made it her priority to campaign for better education on the menopause and empower women to make informed choices on how to navigate this stage of their lives whilst holding on to their selves.

DEI in the Beauty Industry with Millie Kendall. Ep 3

events@thepullagency.com (The Pull Agency) — Wed, 24 Aug 2022 10:12:02 +0000

In this episode we speak to Millie Kendall MBE/OBE on brand purpose, diversity and inclusivity in the beauty industry. We explore where the industry is progressing or lagging and how the British Beauty council is helping elevate the agenda. Millie will also share some of her career highlights and passion that drove her to create the Ruby & Millie brand. Millie Kendall is a true champion and pioneer of the beauty category. In 1998 she co-founded the brand Ruby & Millie, in the process challenging the existing category norms by launching their mid priced brand simultaneously in high end beauty retailers as well as Boots. Completely unique in the 1990s, this approach remains a modern retail strategy to this day. In 2018 Millie Kendall co-founded the British Beauty Council, a non-profit organisation that aims to support a successful, innovative, and inclusive British beauty industry. The British Beauty Council was founded to represent the voices, opinions and needs of the British beauty industry – from hairdressing to cosmetics, cosmetic surgery, therapy and spa; in education and training; and from formulation to manufacture, supply, logistics packaging, design, retail and media.

Brand vs Social Purpose - Is Your Brand Too Woke? With Steve Harrison. Ep 2

events@thepullagency.com (The Pull Agency) — Fri, 29 Jul 2022 11:20:35 +0000

In this episode we speak to Steve Harrison - copywriter, former creative director and author of "Can't Sell, Won't Sell" about whether the marketing and advertising community has gone too far in promoting social purpose. Steve explores the advertising and marketing industry’s obsession with brand’s pursuit of social purpose and other political agendas making this episode is as fascinating as thought provoking. Marketing copywriter, creative director and author Steve was one of the world's leading direct marketing creative directors. He was the European creative director at OgilvyOne and worldwide creative director at Wunderman. He also founded his own agency, HTW, which quickly became the benchmark for creative excellence not only here in the UK but around the world. He won more major awards in his discipline than any other in the world. Steve has written several books including “How to do better creative work” and “Can't Sell, Won't Sell: Advertising, Politics and Culture Wars” The latter has been described by the IPA as "the most provocative advertising book in years". The book explores the advertising and marketing industry’s obsession with brand’s pursuit of social purpose and other political agendas in their advertising.

Diversity, Equity and Inclusion in the Beauty Industry with Joseph Harwood. Ep 1

events@thepullagency.com (Joseph harwood, Hannah Cook) — Wed, 13 Jul 2022 15:43:44 +0000

In this episode we speak to Joseph Harwood about inclusivity in the beauty industry. Joseph is a British, gender non conforming artist and beauty expert. Well known on social media for product design and content designed with inclusivity in mind, Joseph is also helping corporations create IED guidelines.

Unfiltered Was Born

events@thepullagency.com (The Pull Agency) — Wed, 13 Jul 2022 15:43:00 +0000