https://simplecast.com Robojuice Podcast Take the guesswork out of the Web. Understand the digital solutions that help companies eliminate the stress of maintaining an effective online platform; freeing you to focus time and energy on areas that fuel your passion and creativity. © 2017 Robojuice, LLC en Tue, 26 Dec 2017 20:42:00 +0000 Fri, 23 Dec 2022 15:08:25 +0000 https://robojuice.com/podcast Robojuice Podcast https://image.simplecastcdn.com/images/13484266-cfde-4201-a5e5-fbe407afe787/89238454-933a-4fff-84b7-9964637fc390/3000x3000/1506351549artwork.jpg?aid=rss_feed https://robojuice.com/podcast episodic Take the guesswork out of the Web. Understand the digital solutions that help companies eliminate the stress of maintaining an effective online platform; freeing you to focus time and energy on areas that fuel your passion and creativity. Kevin Dees no https://feeds.simplecast.com/xFcLLF6D marketing, web, design Kevin Dees kevin@robojuice.com c1bfaf28-afd9-4a7b-a4f9-8910d666fcd0 EP 23: Effectiveness before Efficiency In this episode we discuss being effective before focusing on efficiencies.

]]> Tue, 26 Dec 2017 20:42:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast In this episode we discuss being effective before focusing on efficiencies.

]]> EP 23: Effectiveness before Efficiency Kevin Dees 00:20:26 In this episode we discuss being effective before focusing on efficiencies. In this episode we discuss being effective before focusing on efficiencies. no full 23 7b3f1547-6450-4489-97b0-0aa078f51cab EP22: Remote Work The place we work each day impacts and tests our productivity, stress levels, and effectiveness. At Robojuice we choose work remote and in this episode we talk about why.

]]> Tue, 5 Dec 2017 03:37:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast The place we work each day impacts and tests our productivity, stress levels, and effectiveness. At Robojuice we choose work remote and in this episode we talk about why.

]]> EP22: Remote Work Kevin Dees 00:34:23 The place we work each day impacts and tests our productivity, stress levels, and effectiveness. At Robojuice we choose work remote and in this episode we talk about why. The place we work each day impacts and tests our productivity, stress levels, and effectiveness. At Robojuice we choose work remote and in this episode we talk about why. no full 22 c779498b-840e-4021-b738-bb8e007378cd EP21: What Amazon Knows about HTTPS and SEO Level up your google ranking, save customer time with increased site speed, and boost customer confidence with security.

]]> Tue, 7 Nov 2017 15:15:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Level up your google ranking, save customer time with increased site speed, and boost customer confidence with security.

]]> EP21: What Amazon Knows about HTTPS and SEO Kevin Dees 00:11:18 Level up your google ranking, save customer time with increased site speed, and boost customer confidence with security. Level up your google ranking, save customer time with increased site speed, and boost customer confidence with security. no full 21 392de834-ec6b-4c13-94a3-02155585a7ea EP20: From Homeless to $100,000,000 with Seth Shoultes In this episode Kevin talks with Seth Shoultes about Event Expresso and how he went from homeless to helping businesses make over $100,000,000 in event revenue.

]]> Tue, 31 Oct 2017 02:18:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast In this episode Kevin talks with Seth Shoultes about Event Expresso and how he went from homeless to helping businesses make over $100,000,000 in event revenue.

]]> EP20: From Homeless to $100,000,000 with Seth Shoultes Kevin Dees 00:28:51 In this episode Kevin talks with Seth Shoultes about Event Expresso and how he went from homeless to helping businesses make over $100,000,000 in event revenue. In this episode Kevin talks with Seth Shoultes about Event Expresso and how he went from homeless to helping businesses make over $100,000,000 in event revenue. no full 20 1a207a0c-f459-435b-98d0-54ed8eec1193 EP19: Get Signal Over Noise Using SEO with Tim Lowry Break through the noise. Stand out on Google and Amazon. In this episode Kevin talks with Tim Lowry, founder and lead SEO of tiptip SEARCH + MARKETING, about doing just that.

]]> Mon, 16 Oct 2017 12:00:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Break through the noise. Stand out on Google and Amazon. In this episode Kevin talks with Tim Lowry, founder and lead SEO of tiptip SEARCH + MARKETING, about doing just that.

]]> EP19: Get Signal Over Noise Using SEO with Tim Lowry Kevin Dees 00:43:15 Break through the noise. Stand out on Google and Amazon. In this episode Kevin talks with Tim Lowry, founder and lead SEO of tiptip SEARCH + MARKETING, about doing just that. Break through the noise. Stand out on Google and Amazon. In this episode Kevin talks with Tim Lowry, founder and lead SEO of tiptip SEARCH + MARKETING, about doing just that. no full 19 aaf1c391-5180-4f80-a2c1-80fac03624b4 EP 18: Are You Paying For Results or Hours? Value based pricing provides less stress in our relationships than the traditional pay for hours approach.

]]> Mon, 9 Oct 2017 22:00:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Value based pricing provides less stress in our relationships than the traditional pay for hours approach.

]]> EP 18: Are You Paying For Results or Hours? Kevin Dees 00:12:38 Value based pricing provides less stress in our relationships than the traditional pay for hours approach. Value based pricing provides less stress in our relationships than the traditional pay for hours approach. no full 18 54c9f2cf-5166-4c47-a4b6-abb0fdb7da94 EP 17: Have a Fully-Stocked Toolbox and Know That Toolbox Thoroughly Your tools are what enable you to get the job done. These tools include the ones you need for project management as well as the ones for project execution.

]]> Mon, 2 Oct 2017 20:50:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Your tools are what enable you to get the job done. These tools include the ones you need for project management as well as the ones for project execution.

]]> EP 17: Have a Fully-Stocked Toolbox and Know That Toolbox Thoroughly Kevin Dees 00:06:55 Your tools are what enable you to get the job done. These tools include the ones you need for project management as well as the ones for project execution. Your tools are what enable you to get the job done. These tools include the ones you need for project management as well as the ones for project execution. no full 17 8c7000e5-8ad7-4a04-a1c9-2794c14b6e18 EP 16: Build a Schedule Based on Priorities and Get Buy-In Scheduling is what translates objectives into performance. It’s how goals become reality. You’ve got to create a specific plan with timelines attached if you’re going to achieve your objectives.

]]> Mon, 25 Sep 2017 14:42:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Scheduling is what translates objectives into performance. It’s how goals become reality. You’ve got to create a specific plan with timelines attached if you’re going to achieve your objectives.

]]> EP 16: Build a Schedule Based on Priorities and Get Buy-In Kevin Dees 00:08:34 Scheduling is what translates objectives into performance. It’s how goals become reality. You’ve got to create a specific plan with timelines attached if you’re going to achieve your objectives. Scheduling is what translates objectives into performance. It’s how goals become reality. You’ve got to create a specific plan with timelines attached if you’re going to achieve your objectives. no full 16 9683c4f3-6753-425b-8deb-d715f47d82a8 EP15: Before You Start Conduct Analysis Before you start, you need to conduct a thorough analysis. What problem are you really trying to solve? What do you really need to achieve? Work together to determine what the real needs are, because you’ll frequently discover that what you actually need to accomplish your goal is different than what you originally imagined.

]]> Mon, 18 Sep 2017 13:00:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Before you start, you need to conduct a thorough analysis. What problem are you really trying to solve? What do you really need to achieve? Work together to determine what the real needs are, because you’ll frequently discover that what you actually need to accomplish your goal is different than what you originally imagined.

]]> EP15: Before You Start Conduct Analysis Kevin Dees 00:11:50 Before you start, you need to conduct a thorough analysis. What problem are you really trying to solve? What do you really need to achieve? Work together to determine what the real needs are, because you’ll frequently discover that what you actually need to accomplish your goal is different than what you originally imagined. Before you start, you need to conduct a thorough analysis. What problem are you really trying to solve? What do you really need to achieve? Work together to determine what the real needs are, because you’ll frequently discover that what you actually need to accomplish your goal is different than what you originally imagined. no full 15 bd71a315-98d3-48ce-92a7-d6257da96d9c EP14: Excellence Over Control Excellence is essential for an effective project that accomplishes what it intends. No truly successful company gets the results they achieve with mediocre people having mediocre skills doing mediocre work. You have to be committed to continual improvement, because the world is constantly changing, the web is constantly changing, and the skills you need to create solutions that reach your goals are constantly changing. You can’t rely on what you learned even two or three years ago.

]]> Mon, 11 Sep 2017 23:46:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Excellence is essential for an effective project that accomplishes what it intends. No truly successful company gets the results they achieve with mediocre people having mediocre skills doing mediocre work. You have to be committed to continual improvement, because the world is constantly changing, the web is constantly changing, and the skills you need to create solutions that reach your goals are constantly changing. You can’t rely on what you learned even two or three years ago.

]]> EP14: Excellence Over Control Kevin Dees 00:16:28 Excellence is essential for an effective project that accomplishes what it intends. No truly successful company gets the results they achieve with mediocre people having mediocre skills doing mediocre work. You have to be committed to continual improvement, because the world is constantly changing, the web is constantly changing, and the skills you need to create solutions that reach your goals are constantly changing. You can’t rely on what you learned even two or three years ago. Excellence is essential for an effective project that accomplishes what it intends. No truly successful company gets the results they achieve with mediocre people having mediocre skills doing mediocre work. You have to be committed to continual improvement, because the world is constantly changing, the web is constantly changing, and the skills you need to create solutions that reach your goals are constantly changing. You can’t rely on what you learned even two or three years ago. no full 14 2a409349-4b4f-4246-a53f-afcafc36c079 EP13: Have an Onboarding Process Without process, stress is certain and the outcome of the project is not. During onboarding, the clearer the process is, the more effective it will be. There’s no one right process, but you do have to have a process that each team member is committed to following.

]]> Wed, 6 Sep 2017 13:20:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Without process, stress is certain and the outcome of the project is not. During onboarding, the clearer the process is, the more effective it will be. There’s no one right process, but you do have to have a process that each team member is committed to following.

]]> EP13: Have an Onboarding Process Kevin Dees 00:23:42 Without process, stress is certain and the outcome of the project is not. During onboarding, the clearer the process is, the more effective it will be. There’s no one right process, but you do have to have a process that each team member is committed to following. Without process, stress is certain and the outcome of the project is not. During onboarding, the clearer the process is, the more effective it will be. There’s no one right process, but you do have to have a process that each team member is committed to following. no full 13 45e61917-5538-447d-94c8-24c749500e13 EP12: Align Your Values in Relationships Few projects will be successful if the team members don’t value the same things. Shared values create unity. When each person knows that, at the end of the day, everyone is working toward the same thing, the team will achieve better results. Despite differences, the shared values form a foundation that everyone has confidence in.

]]> Mon, 28 Aug 2017 14:37:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Few projects will be successful if the team members don’t value the same things. Shared values create unity. When each person knows that, at the end of the day, everyone is working toward the same thing, the team will achieve better results. Despite differences, the shared values form a foundation that everyone has confidence in.

]]> EP12: Align Your Values in Relationships Kevin Dees 00:21:15 Few projects will be successful if the team members don’t value the same things. Shared values create unity. When each person knows that, at the end of the day, everyone is working toward the same thing, the team will achieve better results. Despite differences, the shared values form a foundation that everyone has confidence in. Few projects will be successful if the team members don’t value the same things. Shared values create unity. When each person knows that, at the end of the day, everyone is working toward the same thing, the team will achieve better results. Despite differences, the shared values form a foundation that everyone has confidence in. no full 12 97138b43-52b9-4d66-83b9-f91a6f5360a6 EP11: Is WordPress Secure Enough for Microsoft? An Interview with Brad Williams. Is WordPress Secure Enough for Microsoft? In this show, I talk with Brad Williams about how he got started and how he helps companies like Microsoft ensure their WordPress sites are secure.

Brad Williams is the co-founder of WebDevStudios.com, a podcaster, and the co-author of Professional WordPress and Professional WordPress Plugin Development. Brad has been developing websites for over 20 years and focuses on open-source technologies like WordPress.

]]> Thu, 10 Aug 2017 18:40:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Is WordPress Secure Enough for Microsoft? In this show, I talk with Brad Williams about how he got started and how he helps companies like Microsoft ensure their WordPress sites are secure.

Brad Williams is the co-founder of WebDevStudios.com, a podcaster, and the co-author of Professional WordPress and Professional WordPress Plugin Development. Brad has been developing websites for over 20 years and focuses on open-source technologies like WordPress.

]]> EP11: Is WordPress Secure Enough for Microsoft? An Interview with Brad Williams. Kevin Dees 00:57:08 Is WordPress Secure Enough for Microsoft? In this show, I talk with Brad Williams about how he got started and how he helps companies like Microsoft ensure their WordPress sites are secure. Brad Williams is the co-founder of WebDevStudios.com, a podcaster, and the co-author of Professional WordPress and Professional WordPress Plugin Development. Brad has been developing websites for over 20 years and focuses on open-source technologies like WordPress. Is WordPress Secure Enough for Microsoft? In this show, I talk with Brad Williams about how he got started and how he helps companies like Microsoft ensure their WordPress sites are secure. Brad Williams is the co-founder of WebDevStudios.com, a podcaster, and the co-author of Professional WordPress and Professional WordPress Plugin Development. Brad has been developing websites for over 20 years and focuses on open-source technologies like WordPress. no full 11 0e7738d9-a374-4632-b4ef-a797349a0d6f EP10: Ransomware Stole My Website Today is a normal day, but little do you know what is about to happen. You go to your website during your morning routine and you are shocked. All you see is a simple message “Warning, your website has been taken! Pay $100 to my bank account #1004505 or lose it forever.”

Your website has been taken by ransomware. In a panic, you call your web team and ask for help. “How do I get my website back?!”

To remove the panic of ransomware:

  1. Have regular backups of your website sent to multiple locations. Backups are your first line of defense against ransomware.
  2. Keep your website, computers, and systems up-to-date.
  3. Create and test a website recovery system.
]]> Tue, 8 Aug 2017 13:46:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Today is a normal day, but little do you know what is about to happen. You go to your website during your morning routine and you are shocked. All you see is a simple message “Warning, your website has been taken! Pay $100 to my bank account #1004505 or lose it forever.”

Your website has been taken by ransomware. In a panic, you call your web team and ask for help. “How do I get my website back?!”

To remove the panic of ransomware:

  1. Have regular backups of your website sent to multiple locations. Backups are your first line of defense against ransomware.
  2. Keep your website, computers, and systems up-to-date.
  3. Create and test a website recovery system.
]]> EP10: Ransomware Stole My Website Kevin Dees 00:12:51 Today is a normal day, but little do you know what is about to happen. You go to your website during your morning routine and you are shocked. All you see is a simple message “Warning, your website has been taken! Pay $100 to my bank account #1004505 or lose it forever.” Your website has been taken by ransomware. In a panic, you call your web team and ask for help. “How do I get my website back?!” Today is a normal day, but little do you know what is about to happen. You go to your website during your morning routine and you are shocked. All you see is a simple message “Warning, your website has been taken! Pay $100 to my bank account #1004505 or lose it forever.” Your website has been taken by ransomware. In a panic, you call your web team and ask for help. “How do I get my website back?!” no full 10 5ced5f92-a78f-49b9-b376-2f021e97c8a8 EP9: Being a Serial Entrepreneur with Dodd Caldwell Dodd is a serial entrepreneur, the president of a non-profit called Rice Bowls, tech entrepreneur of MoonClerk, and this is his story.

https://www.doddcaldwell.com/

]]> Fri, 14 Jul 2017 19:58:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Dodd is a serial entrepreneur, the president of a non-profit called Rice Bowls, tech entrepreneur of MoonClerk, and this is his story.

https://www.doddcaldwell.com/

]]> EP9: Being a Serial Entrepreneur with Dodd Caldwell Kevin Dees 00:37:37 Dodd is a serial entrepreneur, the president of a non-profit called Rice Bowls, tech entrepreneur of MoonClerk, and this is his story. Dodd is a serial entrepreneur, the president of a non-profit called Rice Bowls, tech entrepreneur of MoonClerk, and this is his story. no full 9 9e247f1a-5094-4686-9d33-900e07a2a714 EP8: Your Autoplaying Homepage Video Might Kill You Your homepage needs to direct attention not distract it. Autoplaying videos on your homepage have the potential to distract and not direct customers. Videos are important to your website and they can increase your conversion rates, up to 80%, but you need to know the DO NOTs.

https://robojuice.com/blog/your-autoplaying-homepage-video-might-kill-you/

]]> Tue, 11 Jul 2017 12:42:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Your homepage needs to direct attention not distract it. Autoplaying videos on your homepage have the potential to distract and not direct customers. Videos are important to your website and they can increase your conversion rates, up to 80%, but you need to know the DO NOTs.

https://robojuice.com/blog/your-autoplaying-homepage-video-might-kill-you/

]]> EP8: Your Autoplaying Homepage Video Might Kill You Kevin Dees 00:15:59 Your homepage needs to direct attention not distract it. Autoplaying videos on your homepage have the potential to distract and not direct customers. Videos are important to your website and they can increase your conversion rates, up to 80%, but you need to know the DO NOTs. Your homepage needs to direct attention not distract it. Autoplaying videos on your homepage have the potential to distract and not direct customers. Videos are important to your website and they can increase your conversion rates, up to 80%, but you need to know the DO NOTs. no full 8 fce05a76-f72e-439e-ae54-0a64112d8c76 EP7: Billions of Hours, All Audience, All Video with Will Stewart People spend billions of hours watching video online each day. You can not ignore video in your digital marketing. To get into the topic Kevin has a fireside chat with Will Stewart of 9/8 Central about marketing through video.

9/8 Central: http://www.98c.org/

]]> Wed, 5 Jul 2017 21:04:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast People spend billions of hours watching video online each day. You can not ignore video in your digital marketing. To get into the topic Kevin has a fireside chat with Will Stewart of 9/8 Central about marketing through video.

9/8 Central: http://www.98c.org/

]]> EP7: Billions of Hours, All Audience, All Video with Will Stewart Kevin Dees 00:43:19 People spend billions of hours watching video online each day. You can not ignore video in your digital marketing. To get into the topic Kevin has a fireside chat with Will Stewart of 9/8 Central about marketing through video. People spend billions of hours watching video online each day. You can not ignore video in your digital marketing. To get into the topic Kevin has a fireside chat with Will Stewart of 9/8 Central about marketing through video. no full 7 13341093-758f-46a8-b6d8-28156310b317 EP6: Stop These 2 Things From Appearing on Your Landing Page Two things you need to stop from appearing on your landing pages are impersonal testimonials and vague content. Vague content only confuses customers keeping them from buying from you. Impersonal testimonials lack emotion and make it hard for visitors to connect with them.

How do you avoid these problems? Listen now to found out.

https://robojuice.com/blog/stop-these-2-things-from-appearing-on-your-landing-page/

]]> Thu, 29 Jun 2017 22:07:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Two things you need to stop from appearing on your landing pages are impersonal testimonials and vague content. Vague content only confuses customers keeping them from buying from you. Impersonal testimonials lack emotion and make it hard for visitors to connect with them.

How do you avoid these problems? Listen now to found out.

https://robojuice.com/blog/stop-these-2-things-from-appearing-on-your-landing-page/

]]> EP6: Stop These 2 Things From Appearing on Your Landing Page Kevin Dees 00:11:30 Two things you need to stop from appearing on your landing pages are impersonal testimonials and vague content. Vague content only confuses customers keeping them from buying from you. Impersonal testimonials lack emotion and make it hard for visitors to connect with them. Two things you need to stop from appearing on your landing pages are impersonal testimonials and vague content. Vague content only confuses customers keeping them from buying from you. Impersonal testimonials lack emotion and make it hard for visitors to connect with them. no full 6 c245cd5a-0708-4b95-a22e-f353e37f4e6f EP5: Your Homepage is Not Your Most Important Page Your homepage is not the most important page on your site. Your customer’s landing page is.

The first page someone enters your website through is called a landing page. When a visitor enters your site through your homepage, the homepage becomes their landing page. When a visitor enters through a blog post, the blog post becomes their landing page. Your homepage, blog post, product page, or any other page can be a landing page.

Your customers landing page is the most important page on your site because it will determine if they stay, share, read, buy, or call. With this in mind, how do you make a landing page that will drive customers?

Tune in to find out.

]]> Wed, 28 Jun 2017 20:25:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast Your homepage is not the most important page on your site. Your customer’s landing page is.

The first page someone enters your website through is called a landing page. When a visitor enters your site through your homepage, the homepage becomes their landing page. When a visitor enters through a blog post, the blog post becomes their landing page. Your homepage, blog post, product page, or any other page can be a landing page.

Your customers landing page is the most important page on your site because it will determine if they stay, share, read, buy, or call. With this in mind, how do you make a landing page that will drive customers?

Tune in to find out.

]]> EP5: Your Homepage is Not Your Most Important Page Kevin Dees 00:14:17 Your homepage is not the most important page on your site. Your customer’s landing page is. Your homepage is not the most important page on your site. Your customer’s landing page is. no full 5 49419a75-cdc7-4f97-adab-2d473e724457 EP4: How We Made Using WordPress an Easy Choice WordPress is an easy choice if you know how to stop the chaos of plugins by using the right tools.

WordPress plugins help anyone add features to their website with a single click. If you need a contact form there is a plugin for that. If you need to keep hackers out there is a plugin. Need to connect your CRM, email marketing system, or send a fax? Plugins can. There is a plugin for just about anything you need. However, there is a problem.

Find out what that problem is on the show.

]]> Tue, 20 Jun 2017 21:48:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast WordPress is an easy choice if you know how to stop the chaos of plugins by using the right tools.

WordPress plugins help anyone add features to their website with a single click. If you need a contact form there is a plugin for that. If you need to keep hackers out there is a plugin. Need to connect your CRM, email marketing system, or send a fax? Plugins can. There is a plugin for just about anything you need. However, there is a problem.

Find out what that problem is on the show.

]]> EP4: How We Made Using WordPress an Easy Choice Kevin Dees 00:13:26 WordPress is an easy choice if you know how to stop the chaos of plugins by using the right tools. WordPress is an easy choice if you know how to stop the chaos of plugins by using the right tools. no full 4 fcd2742a-be1c-4a6d-abf4-bbc73ff1caac EP3: A Converting Call to Action Requires Empathy If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible.

Think about newsletters. We all get newsletters but most have poor calls to action. You and I can both imagine a few newsletters that fit that bill.

It is typical for a newsletter to have a chunk of copy you have no interest in reading. At the bottom of that newsletter, it will have a link saying “Learn More”.

To find out what the “Learn More” link is referring too, you need to read the copy you just skipped because you DID NOT want to read it.

“Learn More” is not a great call to action. In fact, it is almost the worst. Along with “Click Here”, “Read On”, and “Find Out” you can be sure that the conversion rate will be low for any call to action that needs its own explanation.

What you need is a call to action that works in your newsletter, website, Facebook post, or Instagram share. If you want a call to action that converts people to customers you need to slow down, empathize, and engage.

Blog Post: https://robojuice.com/blog/creating-a-call-to-action-that-converts-requires-empathy/

]]> Thu, 25 May 2017 02:15:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible.

Think about newsletters. We all get newsletters but most have poor calls to action. You and I can both imagine a few newsletters that fit that bill.

It is typical for a newsletter to have a chunk of copy you have no interest in reading. At the bottom of that newsletter, it will have a link saying “Learn More”.

To find out what the “Learn More” link is referring too, you need to read the copy you just skipped because you DID NOT want to read it.

“Learn More” is not a great call to action. In fact, it is almost the worst. Along with “Click Here”, “Read On”, and “Find Out” you can be sure that the conversion rate will be low for any call to action that needs its own explanation.

What you need is a call to action that works in your newsletter, website, Facebook post, or Instagram share. If you want a call to action that converts people to customers you need to slow down, empathize, and engage.

Blog Post: https://robojuice.com/blog/creating-a-call-to-action-that-converts-requires-empathy/

]]> EP3: A Converting Call to Action Requires Empathy Kevin Dees 00:13:57 If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible. If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible. no full 3 56735bf1-42a9-4e07-9f24-40171d4efb6c EP2: 3 Mistakes to Avoid for Businesses Online We all mess up. We all make mistakes. And, we can all stand on our failures.

At Robojuice we have helped our clients stand upon their mistakes instead of laying under them. To do that we constantly push them to avoid doing three things:

  • Executing goals without a vision.
  • Putting attention before conversion.
  • Focusing on weaknesses instead of strengths

Blog Post: https://robojuice.com/blog/3-mistakes-to-avoid-for-businesses-online/

]]> Mon, 22 May 2017 23:37:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast We all mess up. We all make mistakes. And, we can all stand on our failures.

At Robojuice we have helped our clients stand upon their mistakes instead of laying under them. To do that we constantly push them to avoid doing three things:

  • Executing goals without a vision.
  • Putting attention before conversion.
  • Focusing on weaknesses instead of strengths

Blog Post: https://robojuice.com/blog/3-mistakes-to-avoid-for-businesses-online/

]]> EP2: 3 Mistakes to Avoid for Businesses Online Kevin Dees 00:07:48 We all mess up. We all make mistakes. And, we can all stand on our failures. However, there are three mistakes we can avoid when it comes to growing our businesses online. We all mess up. We all make mistakes. And, we can all stand on our failures. However, there are three mistakes we can avoid when it comes to growing our businesses online. no full 2 866c86e7-45c6-41c3-92fa-4c226ad8a8bd EP1: 1 eCommerce Reality You Can Count On No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have down time eventually. Plus hackers are very real and are always snooping around.

Minimizing failure is a big topic and there is a lot to think about. However, there are seven steps you can take to improve your eCommerce sites readiness. You do not need to implement everything here right away, as every site is unique and carries a different level of concern.

https://robojuice.com/blog/1-ecommerce-reality-you-can-count-on/

]]> Sat, 20 May 2017 14:00:00 +0000 kevin@robojuice.com (Kevin Dees) https://robojuice.com/podcast No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have down time eventually. Plus hackers are very real and are always snooping around.

Minimizing failure is a big topic and there is a lot to think about. However, there are seven steps you can take to improve your eCommerce sites readiness. You do not need to implement everything here right away, as every site is unique and carries a different level of concern.

https://robojuice.com/blog/1-ecommerce-reality-you-can-count-on/

]]> EP1: 1 eCommerce Reality You Can Count On Kevin Dees 00:08:27 No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have down time eventually. Find out how to prepare for failure right now. No one can get around the fact that technology will eventually fail. In eCommerce, failure is one thing you can count on. Payment gateways, email systems, databases, and servers all have down time eventually. Find out how to prepare for failure right now. ecommerce no full 1