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    <title>Message Received: a Syntax podcast</title>
    <description>Message Received is a Syntax podcast delving into strategic communications and examining how the best ideas take shape. Each episode explores how strategy, storytelling, and insight come together — and why some approaches work while others fall short.
 
Join conversations with leaders, builders, and communicators who shape narratives that move organizations and who understand that what you say, when you say it, and how you say it matters.</description>
    <copyright>2025 Message Received: a Syntax podcast</copyright>
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    <pubDate>Fri, 27 Feb 2026 20:16:43 +0000</pubDate>
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    <itunes:summary>Message Received is a Syntax podcast delving into strategic communications and examining how the best ideas take shape. Each episode explores how strategy, storytelling, and insight come together — and why some approaches work while others fall short.
 
Join conversations with leaders, builders, and communicators who shape narratives that move organizations and who understand that what you say, when you say it, and how you say it matters.</itunes:summary>
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      <title>Perception, Positioning, and the Space Between</title>
      <description><![CDATA[In this episode of Message Received, host Jennifer Madigan speaks with Lindsay Fair, Invest Ottawa’s Vice President, Marketing, Communications and Bayview Impact, about the idea of brand perception and why most organizations misunderstand it. They explore the difference between brand and branding, how to discover what people actually think about your brand, and why a visual “refresh” or campaign often fails to address deeper misalignment between brand promise and experience.  
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      <itunes:summary>In this episode of Message Received, host Jennifer Madigan speaks with Lindsay Fair, Invest Ottawa’s Vice President, Marketing, Communications and Bayview Impact, about the idea of brand perception and why most organizations misunderstand it. They explore the difference between brand and branding, how to discover what people actually think about your brand, and why a visual “refresh” or campaign often fails to address deeper misalignment between brand promise and experience. </itunes:summary>
      <itunes:subtitle>In this episode of Message Received, host Jennifer Madigan speaks with Lindsay Fair, Invest Ottawa’s Vice President, Marketing, Communications and Bayview Impact, about the idea of brand perception and why most organizations misunderstand it. They explore the difference between brand and branding, how to discover what people actually think about your brand, and why a visual “refresh” or campaign often fails to address deeper misalignment between brand promise and experience. </itunes:subtitle>
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      <description><![CDATA[<p>To learn more about the Indigenous Communications Toolkit — a resource designed to help teams communicate with clarity, care, and cultural respect — you can explore it here: https://deplume.ca/indigenoustoolkit</p>
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      <pubDate>Mon, 26 Jan 2026 17:00:00 +0000</pubDate>
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      <itunes:summary>In this episode of Message Received, host Jennifer Madigan speaks with Meggan Van Harten, Co-CEO of Design de Plume, about what it really takes to communicate with intention, care, and respect.

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      <description><![CDATA[In the first episode of Message Received, host Jennifer Madigan speaks with Jennifer Stewart, Founder and CEO of Syntax, about how communications has evolved over the past decade and what that shift demands of leaders today.

They explore the move from traditional media to fragmented digital channels, why communications must be treated as a C-suite function, and how over-caution, over-approval, and the pursuit of perfection can slow progress and weaken impact. Stewart shares practical insights on originality, leadership visibility, and why momentum and clarity matter more than flawless execution.

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      <itunes:summary>In the first episode of Message Received, host Jennifer Madigan speaks with Jennifer Stewart, Founder and CEO of Syntax, about how communications has evolved over the past decade and what that shift demands of leaders today.

They explore the move from traditional media to fragmented digital channels, why communications must be treated as a C-suite function, and how over-caution, over-approval, and the pursuit of perfection can slow progress and weaken impact. Stewart shares practical insights on originality, leadership visibility, and why momentum and clarity matter more than flawless execution.

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They explore the move from traditional media to fragmented digital channels, why communications must be treated as a C-suite function, and how over-caution, over-approval, and the pursuit of perfection can slow progress and weaken impact. Stewart shares practical insights on originality, leadership visibility, and why momentum and clarity matter more than flawless execution.

The conversation ultimately makes the case that in today’s environment, playing it safe often carries more risk than moving with intention and that credibility is built by showing up, not waiting. </itunes:subtitle>
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