https://simplecast.com Jutecast Tactical conversations and strategic approaches by marketers, for marketers. en Fri, 17 Jan 2020 22:29:00 +0000 Tue, 4 Feb 2020 03:51:23 +0000 https://jutecast.simplecast.com Jutecast https://cdn.simplecast.com/images/23eb5ef2-79be-436c-b667-fadc6f6ebe0d/6776917a-c85f-4206-9e97-281f7338a7c4/3000x3000/jutecastsquare.jpg?&aid=rss_feed https://jutecast.simplecast.com serial Tactical conversations and strategic approaches by marketers, for marketers. Jute Creative no https://feeds.simplecast.com/vyJACQMB content marketing, content strategy, digital marketing, evergreen content, marketing, marketing strategy Jute Creative ava@jutecreative.com 580c1ea2-75f5-442c-82f0-81c3ecd12416 How Podcasts Deliver Meaningful Brand Engagement For more tips, tools and inspiration, visit www.jutecreative.com

]]> Fri, 17 Jan 2020 22:29:00 +0000 ava@jutecreative.com (Patrick Holmes, Gretchen Kilby, Carrie Roso, Dane Cardiel) https://jutecast.simplecast.com/episodes/how-podcasts-deliver-meaningful-brand-engagement-QiagVTaO For more tips, tools and inspiration, visit www.jutecreative.com

]]> How Podcasts Deliver Meaningful Brand Engagement Patrick Holmes, Gretchen Kilby, Carrie Roso, Dane Cardiel 00:09:54 Real-world examples provide a look at what works-and what doesn't-to drive meaningful brand engagement with a business podcast. Real-world examples provide a look at what works-and what doesn't-to drive meaningful brand engagement with a business podcast. podcasting, content development, branding, brand engagement, podcasting for business, marketing strategy, content strategy, content marketing, brand podcasting no full 5 1 ad854144-afbc-4ffb-a910-d77ff5ffb728 The Science of Podcasts for Brand Engagement For more tips, tools and inspiration, visit www.jutecreative.com

Here are some of the links mentioned in this piece:

Neuro-Insight - BBC StoryWorks study

https://www.bbc.co.uk/mediacentre/worldnews/2019/audio-activated

IAB study: Recommendations for Marketers in a Screenless World

https://www.iab.com/insights/recommendations-in-a-screenless-world/

Neuro-Insight

https://www.neuro-insight.com/

Simplecast

https://simplecast.com/

]]> Fri, 17 Jan 2020 15:17:18 +0000 ava@jutecreative.com (Pranav Yadav, Gretchen Kilby, Dane Cardiel) https://jutecast.simplecast.com/episodes/the-science-of-podcasts-for-brand-engagement-9vt1d0d4 For more tips, tools and inspiration, visit www.jutecreative.com

Here are some of the links mentioned in this piece:

Neuro-Insight - BBC StoryWorks study

https://www.bbc.co.uk/mediacentre/worldnews/2019/audio-activated

IAB study: Recommendations for Marketers in a Screenless World

https://www.iab.com/insights/recommendations-in-a-screenless-world/

Neuro-Insight

https://www.neuro-insight.com/

Simplecast

https://simplecast.com/

]]> The Science of Podcasts for Brand Engagement Pranav Yadav, Gretchen Kilby, Dane Cardiel 00:08:28 Discover the science behind why podcasts are such a terrific tool for driving brand engagement. Discover the science behind why podcasts are such a terrific tool for driving brand engagement. marketing strategy, content marketing, content development, neuromarketing, content strategy, neuroanalytics no full 4 1 c9aa6e44-7bc9-4e1e-bee3-15a21485baa6 Bricks and Feathers For more tips, tools and inspiration, visit www.jutecreative.com

]]> Tue, 8 Oct 2019 22:12:30 +0000 ava@jutecreative.com (Kari Olivier, Jeremy Solly) https://jutecast.simplecast.com/episodes/bricks-and-feathers-ygWdu_T3 For more tips, tools and inspiration, visit www.jutecreative.com

]]> Bricks and Feathers Kari Olivier, Jeremy Solly 00:14:18 The final of three mini-episodes offering a tactical guide to making content strategy work for you, agency owner Kari Olivier of Jute Creative and digital strategist Jeremy Solly tackle the bane of most marketers’ existence: creating enough quality content. The final of three mini-episodes offering a tactical guide to making content strategy work for you, agency owner Kari Olivier of Jute Creative and digital strategist Jeremy Solly tackle the bane of most marketers’ existence: creating enough quality content. extensibility, evergreen content, marketing strategy, bricks and feathers, content strategy, marketing, content marketing no full 3 1 8b50554f-0e42-4cb5-bd3f-de114b91b685 Mary the Marketer For more tips, tools and inspiration, visit www.jutecreative.com

]]> Tue, 8 Oct 2019 22:12:22 +0000 ava@jutecreative.com (Jeremy Solly, Kari Olivier) https://jutecast.simplecast.com/episodes/mary-the-marketer-l4XLpR4e For more tips, tools and inspiration, visit www.jutecreative.com

]]> Mary the Marketer Jeremy Solly, Kari Olivier 00:13:35 In our second of three mini-episodes laying out your roadmap to content strategy success, agency owner Kari Olivier of Jute Creative and digital strategist Jeremy Solly move on from the strategy phase to implementation. Today’s question: how do you balance a disciplined content strategy with test-and-learn that might open new avenues? In our second of three mini-episodes laying out your roadmap to content strategy success, agency owner Kari Olivier of Jute Creative and digital strategist Jeremy Solly move on from the strategy phase to implementation. Today’s question: how do you balance a disciplined content strategy with test-and-learn that might open new avenues? persona marketing, test and learn, content strategy, audience of one, digital marketing, marketing strategy, content marketing, marketing no full 2 1 03b096d1-0ac6-422b-bf83-bfac277f0e83 Content Strategy: Working or Just Work? Statistics on content marketing from https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf 

and https://kapost.com/b/content-marketing-stats/

For more tips, tools and inspiration, visit www.jutecreative.com.

]]> Tue, 8 Oct 2019 22:12:11 +0000 ava@jutecreative.com (Jeremy Solly, Kari Olivier) https://jutecast.simplecast.com/episodes/content-strategy-working-or-just-work-8FlZeB8F Statistics on content marketing from https://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf 

and https://kapost.com/b/content-marketing-stats/

For more tips, tools and inspiration, visit www.jutecreative.com.

]]> Content Strategy: Working or Just Work? Jeremy Solly, Kari Olivier 00:14:48 Agency owner Kari Olivier of Jute Creative and digital strategist Jeremy Solly sat down for a short conversation about evergreen content, but wound up in a tactical discussion about the beast that is content marketing. In this first of three mini-episodes, Kari and Jeremy shed light on common issues holding marketers back from success with their content strategy.  Agency owner Kari Olivier of Jute Creative and digital strategist Jeremy Solly sat down for a short conversation about evergreen content, but wound up in a tactical discussion about the beast that is content marketing. In this first of three mini-episodes, Kari and Jeremy shed light on common issues holding marketers back from success with their content strategy.  marketing strategy, content marketing, marketing, content strategy no full 1 1 b9a724a7-8e92-452f-bf09-0fffe80f143f Why Podcasting for Business? To get started on your business podcasting journey, visit www.jutecreative.com/contact

]]> Tue, 8 Oct 2019 20:03:15 +0000 ava@jutecreative.com (Jute Creative) https://jutecast.simplecast.com/episodes/why-podcasting-for-business-pgQ8j3Rb To get started on your business podcasting journey, visit www.jutecreative.com/contact

]]> Why Podcasting for Business? Jute Creative 00:01:00 A one-minute rundown of why so many businesses are investing in podcasting. A one-minute rundown of why so many businesses are investing in podcasting. no bonus 1 744e27f1-e2de-4943-8a36-0f2791f9d172 Sneak Peek: Bricks and Feathers Sneak peek of Jutecast episode 3. Tue, 8 Oct 2019 19:35:37 +0000 ava@jutecreative.com (Jute Creative) https://jutecast.simplecast.com/episodes/bricks-and-feathers-audiogram-9AWsaKDr Sneak Peek: Bricks and Feathers Jute Creative 00:00:29 Sneak peek of Jutecast episode 3. Sneak peek of Jutecast episode 3. no trailer 1 db42bdfe-8b56-4fd1-b609-411a9e552c1e Sneak Peek: Mary the Marketer Sneak peek of Jutecast episode 2. Tue, 8 Oct 2019 19:35:27 +0000 ava@jutecreative.com (Jute Creative) https://jutecast.simplecast.com/episodes/mary-the-marketer-audiogram-uZB7eXxw Sneak Peek: Mary the Marketer Jute Creative 00:00:33 Sneak peek of Jutecast episode 2. Sneak peek of Jutecast episode 2. no trailer 4 1 c0545ad6-56e1-4d0a-9a18-c2b6910a45d9 Sneak Peek: Content Strategy Sneak preview of Jutecast episode 1. Tue, 8 Oct 2019 19:35:17 +0000 ava@jutecreative.com (Jute Creative) https://jutecast.simplecast.com/episodes/content-strategy-audiogram-gFZM00z5 Sneak Peek: Content Strategy Jute Creative 00:00:38 Sneak preview of Jutecast episode 1. Sneak preview of Jutecast episode 1. no trailer 1