Make Your Way

MYW 62: Our Biggest Business Fears (A Retrospective)

kathryn.linder@gmail.com (Katie Linder) — Tue, 23 Mar 2021 10:30:00 +0000

We answer:

Do we have any of the same fears that we had when our businesses started?
What are our biggest business fears right now?
How do we work through feelings of fear around our businesses?

Mentioned in this episode:

a previous episode where we talk about our business fears

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 61: Marketing & Sales (A Retrospective)

kathryn.linder@gmail.com (Katie Linder) — Tue, 16 Mar 2021 10:30:00 +0000

We answer:

Does Sara still feel super icky about marketing and sales?
What shifts have we made with our marketing and sales tactics?
How do marketing tactics change as a business matures?
How do we use testimonials in our businesses?
What kind of sales information do we provide on our websites?
How do we decide when to say no to new business?

Mentioned in this episode:

Sara's services on online virtual events
Katie's coach training program
Katie's Coach to Coach podcast
Katie's Slow Hustle mastermind program
Katie's podcast episode on projects and life practices

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 60: Online Presence & Brand Evolution (A Retrospective)

kathryn.linder@gmail.com (Katie Linder) — Tue, 9 Mar 2021 11:30:00 +0000

We answer:

How have our brands evolved and shifted?
Have we seen growth in our online audiences?
How have our websites changed over time?
What lessons have we learned about our social presence?
How do we use social media differently?
How much time do we devote to the online presence of our businesses?
How often do we update our websites?

Mentioned in this episode:

Sara's services on online virtual events
Katie's coach training program
Katie's Coach to Coach podcast
Katie's Slow Hustle mastermind program

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 59: Time and Project Management (A Retrospective)

kathryn.linder@gmail.com (Katie Linder) — Tue, 2 Mar 2021 11:30:00 +0000

We answer:

What tools are we currently using to manage tasks in our businesses?
How have our project management strategies changed over time?
What challenges do we have with time and project management now that we didn't have in the early days of our businesses?
How do we keep track of projects we want to work on in the future?
What templates do we use for projects and client work?

Mentioned in this episode:

ClickUp
Notion
Katie's recent podcast episode about ClickUp
Canva
Acuity
Calendly
Project Management Professional certification
Sara's services on online virtual events
Katie's coach training program
Katie's Coach to Coach podcast
Katie's Slow Hustle mastermind program

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 58: Product and Service Design (A Retrospective)

kathryn.linder@gmail.com (Katie Linder) — Tue, 23 Feb 2021 11:30:00 +0000

We answer:

How do our systems impact our product and service design?
How do we decide when to create or launch a new product or service?
How have our products and services evolved and pivoted over time?
How do we know what our audiences will purchase from us?
What products and services have we decided to let go?
What is the role of our instincts in creating products and services?

Mentioned in this episode:

Sara's services on online virtual events
Katie's waiting list for her project management product
Katie's radical self-trust framework
Katie's coach training program
Katie's online community, Prolific
Katie's Slow Hustle mastermind program
Katie's virtual yoga and planning retreat

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 57: Money and Finances (A Retrospective)

kathryn.linder@gmail.com (Katie Linder) — Tue, 16 Feb 2021 11:30:00 +0000

We answer:

How do we connect our values with what we charge for our services?
How do we decide the value of our services and products?
What are our "enough" numbers for what we earn?
How have our money mindsets changed over time?
What kinds of financial goals do we have now versus earlier in our businesses?
When do we raise our rates?

Mentioned in this episode:

Do Scale by Les Mceown
Sara's services on online virtual events
Katie's coach training program
Katie's product on blended course design
Katie's Slow Hustle mastermind program
Katie's online community, Prolific

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 56: Part-Time vs. Full-Time Business Ownership (A Retrospective)

kathryn.linder@gmail.com (Katie Linder) — Tue, 9 Feb 2021 11:30:00 +0000

We answer:

How did we decide to go full-time or stay part-time in our businesses?
Does Katie plan to go full-time with her business?
Did Sara ever want to go back to a full-time job?
What's the role of privilege in our business decisions?
What does Katie's workload look like as a part-time business owner with a day job?
What does Sarah's workload look like as a full-time business owner?

Mentioned in this episode:

Sara's services on online virtual events
Katie's coach training program
Katie's Slow Hustle mastermind program
Emilie Wapnick's book How to Be Everything

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 55: Getting Started with a Business (A Retrospective)

kathryn.linder@gmail.com (Katie Linder) — Tue, 2 Feb 2021 11:30:00 +0000

We answer:

How did we first come to know about entrepreneurship?
How is running a business different from our past and current work in academia?
What motivated us to first start our businesses?
What challenges did we face when we first started our businesses?
What would we tell our younger business owner selves?

Mentioned in this episode:

Katie and Sara's previous episode about 2020 business events
Sara's services on online virtual events
Katie's coaching practice
Katie's books
Katie's coach training program
Katie's Slow Hustle mastermind program
Emilie Wapnick's book How to Be Everything about multipotentialites

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 54: A Long-Awaited 2020 Business Update

kathryn.linder@gmail.com (Katie Linder) — Tue, 8 Sep 2020 10:30:01 +0000

In this episode, Sara and Katie offer a long-awaited update on how their businesses are doing in COVID-19 times.

We answer:

How are we doing in the midst of the pandemic?
How are our businesses doing in the midst of a pandemic?
What new services and products are we offering to our customers and clients?
What helped us to pivot during COVID-19?
How are we practicing self-care?
How are our values offering guidance with ethical selling in a pandemic?

Other things mentioned in this episode:

Sara's services on online virtual events
Katie's coach training program
Katie's Coach to Coach podcast
Katie's Slow Hustle mastermind program
Katie's podcast episode on projects and life practices

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 53: 2020 Business Goals & Intentions

kathryn.linder@gmail.com (Katie Linder) — Tue, 31 Dec 2019 13:30:24 +0000

In this episode, Sara and Katie share their business plans and goals for 2020.

We answer:

How do we plan for an upcoming year?
What are some of our 2020 goals and intentions?
How do we plan to check-in on our goals to hold ourselves accountable in 2020?

Other things mentioned in this episode:

Powersheets goal planner
Katie's new coach training program
Katie's 7 Weeks to Radical Self-Trust group coaching program
the Coach to Coach podcast
Katie's virtual writing group program
Katie's Prolific community
the Slow Hustle mastermind program
Sara's website update
Sara's Honestly series

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 52: 2019 Business Reflections & Evolutions

kathryn.linder@gmail.com (Katie Linder) — Tue, 24 Dec 2019 13:30:07 +0000

In this episode, Sara and Katie reflect on how their businesses evolved in 2019 and report on whether they met their goals set earlier in the year.

We answer:

How did 2019 go for us?
What lessons did we learn throughout the year?
What good choices did we make throughout the year?
What do we want to work on or what challenged us in 2019?

Other things mentioned in this episode:

Katie's new website
the Braid branding agency
Michelle Mazur (who Katie worked with on her keynote development)
Katie's new coach training program
Katie's 7 Weeks to Radical Self-Trust group coaching program
the Coach to Coach podcast
Katie's Prolific community
Katie's new book on alternative academic careers
the Slow Hustle mastermind program
Katie's coach training program
Katie's episode about practicing radical self-trust on the job market
Katie's podcast episodes as a guest:
- Tara McMullin's podcast
- The Wealthy Teachers podcast
Sara's website update
Sara's Honestly series
the Wandering Aimfully community
Profit First

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 51: Learning as a Business Owner with Cynthia Ganote

kathryn.linder@gmail.com (Katie Linder) — Tue, 17 Dec 2019 13:30:06 +0000

In this episode, Sara and Katie talk with Cynthia Ganote about how she is picking up business skills and learning about how to run her business over time.

We answer:

How has Cynthia built a business while working full time?
What is Cynthia learning about herself as she's building her business?
What does Cynthia recommend to others who are building businesses?
What methods does Cynthia use to market a business built around difficult topics?

Other things mentioned in this episode:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 50: Thinking Big with Your Business with Stephanie Doscher

kathryn.linder@gmail.com (Katie Linder) — Sun, 15 Dec 2019 19:28:53 +0000

In this episode, Sara and Katie talk with Stephanie Doscher about her experience developing a business with a partner and then on her own.

We answer:

How did Stephanie start her business?
How did Stephanie know when it was time to separate from her business partner?
What does Stephanie do when she feels fear in her business?
What business task would Stephanie outsource in her business?

Other things mentioned in this episode:

the Slow Hustle mastermind program

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 49: Professionalizing a Consulting Business with Mary Churchill

kathryn.linder@gmail.com (Katie Linder) — Tue, 3 Dec 2019 13:30:07 +0000

In this episode, Sara and Katie talk with Mary Churchill about professionalizing her consulting over time.

We answer:

the Slow Hustle mastermind program
More information on Mary's podcasts

Other things mentioned in this episode:

the Slow Hustle mastermind program

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 48: Creating a Flexible Career with Robbin Folsom

kathryn.linder@gmail.com (Katie Linder) — Tue, 26 Nov 2019 13:30:07 +0000

In this episode, Sara and Katie talk with Robbin Folsom about starting her business to help families of people in recovery from addiction.

We answer:

What led Robbin to start her business?
How did Robbin choose her area of business focus?
What happened after Robbin discovered her why?
What is Robbin doing now to grow her business?

Other things mentioned in this episode:

Marie Forleo Everything is Figureoutable
ZigZag podcast
the Slow Hustle mastermind program

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 47: Starting a Business at Your Own Pace with Andrea Gregg

kathryn.linder@gmail.com (Katie Linder) — Tue, 19 Nov 2019 13:30:08 +0000

In this episode, Sara and Katie talk with Slow Hustle participant Andrea Gregg about what it means to start her business at her own pace.

We answer:

What's been the most surprising part of starting a business?
How do you engage in business when you aren't a heavy social media user?
How do you decide whether you want to start a business?

Other things mentioned in this episode:

the Slow Hustle mastermind program

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

MYW 46: A Quick Business Catch-up & Season 6 Intro

kathryn.linder@gmail.com (Katie Linder) — Tue, 12 Nov 2019 13:30:06 +0000

In this episode, Sara and Katie offer some updates on their businesses and share about what listeners can expect in Season 6.

Transcript (.docx)

We answer:

What's the latest with our businesses?
What can listeners expect from Season 6?

Other things mentioned in this episode:

Katie's new website
the Braid branding agency
Michelle Mazur (who Katie worked with on her keynote development)
Katie's new coach training program
Sara's website updates
the Coach to Coach podcast
Katie's new book on alternative academic careers
the Slow Hustle mastermind program

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Between-a-Sode Q&A

kathryn.linder@gmail.com (Katie Linder) — Tue, 5 Nov 2019 13:30:16 +0000

In this episode, Sara and Katie answer questions submitted by listeners via Twitter.

We answer:

How do we define success in our businesses now?
What metrics did we use to define success in the first year of our businesses?
What would we tell our earlier selves about business?
What do we do when programs don't fill?
How do we decide how to say yes or no to new opportunities?
What unexpected hurdles came with setting up our LLCs?

Other things mentioned in this episode:

the Being Boss podcast
the What Works podcast
Canva
MailChimp
the Being Boss book
the book Profit First
Katie's recent podcast episode about saying no
Wandering Aimfully
Upwork
Fiverr
Pond5

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Testimonials & Warm Referrals

kathryn.linder@gmail.com (Katie Linder) — Tue, 24 Sep 2019 12:30:19 +0000

In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing.

Transcript (.docx)

We answer:

How do we use (or not use) testimonials to market our services?
How might testimonials be useful? How are they not useful?
What are warm referrals and how have our businesses benefited from them?
What are our thoughts about affiliate marketing our products or services?

Other things mentioned in this episode:

Rock Your Bliss

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Sales Funnels

kathryn.linder@gmail.com (Katie Linder) — Tue, 17 Sep 2019 12:30:12 +0000

In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services.

Transcript (.docx)

We answer:

How do we use funnels to encourage our audiences to engage more deeply with our products and services?
What are the different elements of our funnels?
Are there funnels that we’re in the process of creating?
How can we be more intentional in funneling people into our work?

Other things mentioned in this episode:

Young House Love

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Lead Magnets

kathryn.linder@gmail.com (Katie Linder) — Tue, 10 Sep 2019 12:30:13 +0000

In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you.

Transcript (.docx)

We answer:

What are lead magnets?
What do lead magnets communicate about your values?
What’s the difference between a lead magnet and magnetism?
What does gathering emails using lead magnets mean for your email client management and open rates?
Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth?
What parts of our brands are magnetic for people?

Other things mentioned in this episode:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Face-to-Face Marketing

kathryn.linder@gmail.com (Katie Linder) — Tue, 3 Sep 2019 12:30:11 +0000

In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking.

Transcript (.docx)

We answer:

What does it mean to do “in person marketing”?
How do we infuse our work into those sometimes awkward networking conversations?
How do we handle the “networking social hour” experience?
What strategies do we use to make it easier to talk about our work in conversations and meetings with others?
What are our differences in how much we disclose and set up boundaries?

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Social Media Marketing

kathryn.linder@gmail.com (Katie Linder) — Tue, 27 Aug 2019 12:30:26 +0000

In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing.

Transcript (.docx)

We answer:

What are our struggles with doing social media?
What are ways to automate and schedule social media effectively?
What things are we “bad” at vs. what things do we just not like doing?

Other things mentioned in this episode:

Get to work book planner
Katie’s book on Managing your Professional Identity Online.
Young House Love

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Content Marketing

kathryn.linder@gmail.com (Katie Linder) — Tue, 20 Aug 2019 12:30:10 +0000

In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services.

Transcript (.docx)

We answer:

What is content marketing?
How is content marketing about relationship-building?
How do we strategically use content marketing to let people know about the products and services we offer?
How do we succeed (and fail!) at content marketing?
What are the things that people respond to in your content and how does that inform your content generation?
How do you create evergreen content?

Other things mentioned in this episode:

Get to work book planner
Gradblogger Podcast

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Email Lists

kathryn.linder@gmail.com (Katie Linder) — Tue, 13 Aug 2019 12:30:11 +0000

In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list.

Transcript (.docx)

We answer:

How do we use email lists in our marketing efforts?
What are the goals with our email lists?
What are the metrics we use to give us a sense for whether or not our efforts are successful?
How do you clean up your email list?
Do we use “freebies” to get people to sign up for lists?

Other things mentioned in this episode:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Let's Talk Marketing

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:46:04 +0000

In this episode, Sara and Katie begin a season deep dive into all things Marketing! (insert nervous laughter here) Marketing can mean a lot of different things. We describe what we discuss what we mean by marketing, especially from our academic perspectives, and the marketing topics we’re going to discuss this season.

Transcript (.docx)

We answer:

What does the word “marketing” mean to us?
What does the word “marketing” mean coming from an academic perspective?
How do we think about imposter syndrome and how it plays out in marketing our businesses?

Other things mentioned in this episode:

Katie’s first book: Rampage Violence Narratives
Why Women Don’t Apply for Jobs Unless They’re 100% Qualified

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Practicing Active Recovery

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:40:30 +0000

In this episode, Sara and Katie talk about active recovery, self-care, and taking time for ourselves. We discuss actively planning recovery into our work lives, knowing the signals that we need to take a break, and employing various wellness strategies. We talk about the side effects of doing really intensive creative work, and how to plan for downtime, and how not to feel guilty about needing time off.

We answer:

How do we recover from long, intense periods of work?
What’s our beef with the term “self-care”?
How does active recovery play a role in our work and lives?
How do we build in time (and permission) to recuperate from when we’re depleted?
What does wellness mean to us? How do we figure out which wellness strategy is going to best for us at what time?
What signals do we recognize that indicate we need a break?

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Quarter One Business Updates

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:35:47 +0000

In this episode, Sara and Katie offer updates about several of the topics and ideas they discussed throughout the season.

Transcript (.docx)

We answer:

Are we hitting our goals we discussed throughout season 4?
What things are we NOT doing the way we thought we would?
What other surprise behind-the-scenes things are happening that are affecting our businesses in early 2019?

Tools/Systems we talked about wanting to spend some time with in 2019:

Wordpress site updates
Mailchimp - tagging and growing lists
Acuity online scheduling
YouTube making videos - Katie’s Channel; Sara’s Channel

Other things mentioned in this episode:

Sign up for Sara’s Honestly Series email list
Katie’s Prolific academic online writing community
KonMari method of Marie Kondo - Tidying Up series on Netflix
Making a Business Podcast
Write a letter to Katie! Letter writing challenge
Sara’s Honestly Series
Katie’s Radical Self-Trust framework

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Setting Personal & Professional Boundaries

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:34:25 +0000

In this episode, Katie and Sara discuss the boundaries they have set for what they share with their audiences.

Transcript (.docx)

We answer:

What are our personal/professional boundaries in online spaces as female business owners?
When do you share personal things? How do you share things authentically without being excessively negative?
How does your online presence represent your brand?
If/When do you decide to talk about the personal stuff?
How do you interact with people who know you from your online content when they are overly personal in the first interaction?
How do you be a woman on the internet?
How do we deal with politics on the internet?

Mentioned in this episode:

Katy Peplin’s Twitter feed
Hilarious World of Depression Podcast
Terrible, Thanks for Asking Podcast
Katie’s book: Managing Your Professional Identity on the Internet
Sara’s Honestly Series
Katie’s Radical Self-Trust framework

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!

Planning for Intentional Growth

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:32:44 +0000

In this episode, Sara and Katie discuss how they plan for reasonable amounts of growth in their businesses.

Transcript (.docx)

We answer:

How does consolidating services or products result in intentional growth?
What new things are we diving into, and how are we sustaining and strengthening our businesses?
How are we growing in areas that already exist versus starting brand new things?
How does scalability affect growth?

Mentioned in this episode:

Sara’s Honestly Series
Katie’s Radical Self-Trust framework

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Sunsetting & Letting Things Go

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:31:35 +0000

In this episode, Katie and Sara discuss how they know when to stop offering a product or service.

Transcript (.docx)

We answer:

- How will we continue to market, revision, or repackage older content?
- What new things will sunsetting make room for in the coming months?
- What things are we sunsetting this year?
- Where is the balance between doing things that are lucrative and doing things that are energizing?
- What’s the right balance between different types of services we offer?

Mentioned in this Episode:

- Katie’s Prolific academic online writing community
- Sara’s Honestly Series
- Katie’s 7 weeks to Radical Self-Trust
- Katie’s Radical Self-Trust framework

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Favorite Business Tools & Tools to Upgrade

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:30:17 +0000

In this episode, Sara and Katie discuss their favorite tools for their businesses as well as the ones they are planning to upgrade.

Transcript (.docx)

We answer:

What tools do we love?
What tools aren’t working well for us?
What do we struggle with when we are trying to market our products and services?

Tools we love:

Simplecast - for producing podcasts
Zoom - for hosting virtual meetings
Freshbooks - business accounting software
Mighty Networks - community building platform
Teachery - course building tool
Wandering Aimfully - membership community for independent creatives
Canva - graphic design platform
Google Drive - document storage and sharing
Airtable - record keeping, spreadsheets, content management
Final Cut Pro - video editing software
Divi - wordpress site templates

Tools we need to spend some time updating in the coming year

Wordpress site updates
Mailchimp - tagging and growing lists
Acuity online scheduling
YouTube making videos - Katie’s Channel; Sara’s Channel
Wix - website builder
Patreon - membership platform for supporting creators
Buffer - social media scheduler

Also mentioned in this episode:

Katie’s post on scheduling bravery
Katie’s Prolific academic online writing community
Sara’s Patreon page
Sara’s Honestly Series
Katie’s Radical Self-Trust framework

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Unique Business Models

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:28:59 +0000

In this episode, Katie and Sara discuss some of the unique business models they are experimenting with.

Transcript (.docx)

We answer:

How do we diversify our businesses and revenue streams?
How can you repurpose what you’ve already created to serve your audience in a new way?
What are the pros and cons of “services-based” models (selling products and packages) and of “support-based” models (e.g. Patreon)?
How do you try new things with the long game in mind?

Mentioned in this Episode:

Katie’s Prolific academic online writing community
Sara’s Patreon page
Sara’s Honestly Series
Katie’s Radical Self-Trust framework

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Working on Your Own Terms

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:27:55 +0000

In this episode, Katie and Sara get honest and talk about what it means to create and do business on our own terms, and the maturity of our businesses.

Transcript (.docx)

We answer:

How do we do business on our own terms?
How do we create in the ways that make sense for us?
How have our businesses matured?

Mentioned in this Episode:

Sara’s Honestly Series
Katie’s Radical Self-Trust framework

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

2019 Business Goals & Intentions

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:26:37 +0000

In this episode, Sara and Katie talk goals and intentions for 2019 for our businesses and what we’re planning to do in the next year. We also share lots of resources - things we’re reading and communities we’re exploring in 2019.

Transcript (.docx)

We answer:

What are our goals and intentions for 2019?
What are our “words” or “themes” of 2019?
How do we make time for the things that need attention while also making space for life being demanding?
How are we continuing to build on what’s come before in a coherent way?

Mentioned in this Episode

Katie’s Scholarship of Teaching and Learning Online SoTL By Design Course
Sara’s Resilience Toolkit
Sara’s Honestly Series
Sara’s Instagram
Katie’s Radical Self-Trust framework
Katie’s Prolific Writing Community
Profit First by Mike Michalowicz
Book Yourself Solid by Michael Port
e-Myth coaching and books
Co-Commercial online community
Wandering Aimfully online community
Brene Brown books
Jenny Lawson - the Bloggess
My Own Devices by Dessa

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Between-a-sode Launch Update!

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:23:49 +0000

In this episode, Sara and Katie share updates from the launches of our products that we discussed throughout Season 3.

Transcript (.docx)

We answer:

How did our product launches go?
What surprised us about our launches?
What worked? What didn’t?
What have you learned about marketing your product?
What does success mean with this product launch?

Mentioned in this Episode:

Katie’s Scholarship of Teaching and Learning Online SoTL By Design Course
Sara’s Resilience Toolkit
Katie’s new book: Managing your Professional Identity Online

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Marketing & Sales

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:22:24 +0000

In this episode, Sara and Katie talk marketing and sales - how are they going to get the word out now that their creations are complete?

Transcript (.docx)

We answer:

What are the different strategies we are using (or planning to use) to get the word out about our new products?
Have we set revenue goals for our product launches?

Mentioned in this Episode:

Katie's course SoTL by Design
Sara's Resilience Tooklit
Tara Gentile's marketing courses on Creative Live
Katie's monthly newsletter
Katie's Instagram account
Katie's coaching practice
Katie's other podcasts
Katie's other courses

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Pricing & Packaging

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:21:13 +0000

In this episode, Sara and Katie share how they made decisions about pricing and packaging their products.

Transcript (.docx)

We answer:

How do we decide how to price our products for specific audiences?
How do we package our products for different pricing structures?

Mentioned in this Episode:

Katie's course SoTL by Design
Sara's Resilience Tooklit
Katie's other courses
Katie's webinar series
Katie's other podcasts

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Systems for Content Creation

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:19:53 +0000

In this episode, Katie and Sara talk about their systems for staying efficient with creating content.

Transcript (.docx)

We answer:

How do we organize content creation so nothing falls through the cracks?
What methods do we have in place for quality assurance as we build products?

Mentioned in this Episode:

Katie's course SoTL by Design
Sara's Resilience Tooklit
Airtable
Canva
Between-a-sode on being a multipotentialite

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Video Creation

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:18:26 +0000

In this episode, Katie and Sara go deep on video creation and their different methods.

Transcript (.docx)

We answer:

What are our different video creation methods?
What are different options for video creation for novices vs. experts?

Mentioned in this Episode:

Katie's course SoTL by Design
Sara's Resilience Tooklit
Sara's YouTube Channel
Katie's YouTube Channel
Sara's video equipment:
- Camera Lens Light kit Lav Mic

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Aesthetic Design & Branding

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:17:13 +0000

In this episode, Sara and Katie discuss their choices regarding how to brand their products.

Transcript (.docx)

We answer:

How do we create branding for our projects when we aren't trained designers?
What are the most important components of branding and design that we prioritize?

Mentioned in this Episode:

Katie's course SoTL by Design
Sara's Resilience Tooklit
Canva
Katie's other courses
Katie's webinar series
Katie's other podcasts
Katie's books
Katie's Instagram profile
Comic Sans music video
Being Boss podcast

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Platform Choice

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:15:57 +0000

In this episode, Katie and Sara share about their platform choices for the products they are building.

Transcript (.docx)

We answer:

How do we choose platforms for specific audience needs?
What platforms are we each using to house our product offerings?

Mentioned in this Episode:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Content Design

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:14:20 +0000

In this episode, Sara and Katie discuss how they choose what to include in their products and how they know when enough is enough.

Transcript (.docx)

We answer:

What methods do we use to organize content in our products?
How do we know we are including enough content in our products?

Mentioned in this Episode:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Building a Thing!

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:13:01 +0000

In this episode, Katie and Sara introduce Season 3 and talk about how they choose which things to build next for their businesses.

Transcript (.docx)

We answer:

How do we choose the topic for a product we want to create?
How do we know we have enough expertise to create the product?

Mentioned in this Episode:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Between-a-sode on Start With Why

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:10:00 +0000

In this special between-a-sode, we talk about Simon Sinek’s book Start With Why. We discuss our own journeys toward figuring out the "why" for each of our businesses and also introduce a little podcast rebrand!

Transcript (.docx)

We answer:

What does it mean to have a "why" for your business?
What are some strategies for finding your why?

Recommended Resources for this Episode:

Start With Why by Simon Sinek
Katie's blog post on Radical Self-Trust

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Experimentation

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:09:27 +0000

In this episode, we talk about how we experiment with different parts of our businesses. Sara talks about her experimentation in online video on YouTube through her exposure to the Vlogbrothers, and the value of connecting with online communities through YouTube. Katie shares about how she started experimenting with podcasting by collaborating with others in her full-time job. We also discuss how we get feedback from our audiences and how that informs our experimentation, and what we’re actively experimenting with in our businesses.

Transcript (.docx)

We answer:

How did Sara start on YouTube and experiment with online video?
What motivates us to continue to experiment when we’ve mastered something?
How did Katie get into Podcasting? How does she continue to experiment with her podcasts?
To what degree will we continue to experiment with aspects of our businesses? At what point will we stop experiment?
What are we experimenting with now in our businesses? What are we NOT experimenting with?

Recommended Resources for this Episode:

The First 20 Hours – by Josh Kaufman

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

How to Learn New Things

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:08:58 +0000

In this episode, we discuss what we need to learn, knowing we need to learn it, and how we go about filling our knowledge gaps. We talk about the ways we prefer to learn new things – by trial and error, and by diving in to online courses to teach us what we need to know. We discuss how we learn from listening to each other, and from looking at what works and what doesn’t in other spaces. We talk about trying to use the “quick easy way” to learn new things and buying into courses to try to learn things we don’t know. We want to hear from YOU, listeners! What are your thoughts on how you like to learn?

Transcript (.docx)

We answer:

What do we really need to learn?
Is this really what I want to be learning?
How do we prefer to learn new things? Jumping in and trying? Or reading and learning in a traditional way?
What’s an example of a good learning experience for each of us? What models of learning do we like? Traditional instruction? Mentorship? Apprenticeship? Trial and error?

Recommended Resources for this Episode:

The Life-Changing Magic of Not Giving a F*ck – by Sarah Knight

Links to things we referenced during the podcast:

VidCon – online video conference

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

How and When to Outsource Work

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:08:28 +0000

In this episode, we discuss knowing when to outsource, and how we’ve gone about getting help with our various work projects when the time is right. We talk about positions we’d love to hire for in the future, and to what degree we could never outsource certain aspects of our businesses. We also discuss the pros and cons of bartering professional services instead of paying for outsourcing.

Transcript (.docx)

We answer:

What types of work do we outsource?
When do we know it’s time to get some help from someone else?
What is our motivation for outsourcing?
Do you have to pay someone money for their work? Or are there other types of professional exchanges or bartering for services that are acceptable?
What could we never outsource?
Where might we like to get outsourced help in the future?

Recommended Resources for this Episode:

Company of One - Paul Jarvis

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Creating a Productive Workspace

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:07:55 +0000

In this episode, we discuss what our work environments look like, and some of the features of our work spaces. Katie’s got a podcast closet, Sara’s got five windows. Katie loves her whiteboards, and Sara’s bookcase is peppered with nerdy knickknacks. Sara talks about relying on co-working at coffee shops to help her get social interaction time, whereas Katie uses coffee shops specifically only for editing manuscripts. We share our strategies for tackling unstructured time. We also talk about the elusive work/life balance, and how we try to keep ourselves healthy while also getting the work done.

Transcript (.docx)

We answer:

How do we set up our work environments?
What could be improved in our home work spaces?
How easy is it for us to get into flow states in our home offices?
Do we ever work from coffee shops or other locations?
How do we handle unstructured time?
How is our work/life balance?

Recommended Resources for this Episode:

In the Company of Women – Grace Bonney
Jamie Fraser life size cut out

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

CRMs & Staying Connected with Clients

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:07:19 +0000

In this episode, we talk about how we stay connected and build relationships with our clients and customers. Katie talks about her new customer relations management process, and Sara shares how she approaches relationship building with her clients across the internet. We discuss the issue of hitting tension points in your business and how systems like a CRM can help you get organized.

Transcript (.docx)

We answer:

How do we interact with our customers?
What CRMs do we use, and how do they help is keep track of our clients and how they interact with you?
How are do relate with potential clients? How do we try to reach them?

Recommended Resources for this Episode:

Links to things we referenced during the podcast:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Creating Business Systems

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:05:19 +0000

In this episode, we talk about systems we use to help us get our work done. Productivity, processes, and how we approach making our businesses more efficient. We talk about handling the never-ending flood of email, and how we create systems to onboard new clients and customers make communications much easier. Katie talks about her process for doing her podcasts, and Sara discusses her approach to making videos.

Transcript (.docx)

We answer:

What systems do you use to help get your work done?
How do we handle your email? Do we use flags? Filters? The blessed delete button?
How do we make the client process smooth for people?
How do we do our podcasts and videos?

Recommended Resources for this Episode:

Final Cut Pro – for video editing
Canva – for design
Freshbooks – for finances and accounting
Profit First – Mike Michalowicz

Links to things we referenced during the podcast:

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Content and Creativity

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:04:22 +0000

In this episode, we talk about our different approaches to generating content for our businesses. We discuss our similarities and differences in thinking about how we make and share our content, and how we approach creativity. We share their strengths (and challenges) around creating different pieces of content like videos and blog posts, and how we approach the creative process more generally.

Transcript (.docx) - coming soon!

We answer:

How do we approach content generation?
How are we similar in different in our approaches to creativity?
What are our anxieties (and superpowers) around creativity?
How do we jumpstart creativity?
How do we re-purpose old content?
How do we avoid burnout when creating a lot of content?

Recommended Resources for this Episode:

The Creativity Challenge – Tanner Christiansen
Become an Idea Machine – Claudia Azula Altucher

Links to things we referenced during the podcast:

Sara’s YouTube Channel
Katie’s Podcasts
More of Sara’s stuff
More of Katie’s stuff
Sara’s 8 Tips for Surviving Grad School video
Jen Polk – FromPhDtoLife
4 Tendencies model from Gretchen Rubin

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Money, Money, Money! Setting your prices

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 18:03:15 +0000

We’re excited to be back for season 2!

In this episode, we talk about what’s new for us this year, and what we’re proud of having accomplished in the last year. We also talk about how we set our prices for our services and products. We address the nitty gritty of pricing for presentations/speaking, online products, and consulting. We discuss the nuances of having different products and services and how we price for those different markets and revenue streams.

Transcript (.docx) - coming soon!

We answer:

How do we set our prices for different services and products?
We have different revenue streams – how do we consider our different markets when planning out our pricing strategies?
How much do we give away for free? Should we? What do we want to sell and how?
How do things like geography and personal values fit in to our pricing strategies?

Recommended Resources for this Episode:

Personal MBA by Josh Kaufman

Links to things we referenced during the podcast:

Katie’s Book Promotion Toolkit: https://the-academic-book-promotion-toolkit.teachery.co/home

If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.

Thanks for listening!

Between-a-sode on How to Be Everything

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 17:13:19 +0000

In this special between-a-sode, we talk about Emilie Wapnick’s book How to Be Everything. We discuss resonating with the idea of being a multipotentialite – or on team do-all-the-things – and Wapnick’s four categories: Group huggers, Slashers, Einsteins, and Phoenixes. We discuss the challenges and strengths with building our businesses as multipotentialites,and share how impatience often tells us when to move on to the next thing.

Transcript (.docx)

We answer:

Are we group huggers? Slashers? Einsteins? And/or Phoenixes?
How does impatience and the loathing scale play a role in how and when we decide to make changes?

Recommended Resources for this Episode:

How to be Everything – Emily Wapnick – the idea that some people are multipotentialites whereas the societal pressure is to specialize.
Reinventing You – Dorie Clark

Next time on Make Your Way: Join us for Season 2! We’re excited to keep talking about our businesses next season.

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

Planning and Launching New Projects

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 17:11:02 +0000

In this episode we discuss our processes of planning the launch of a new project, and how to plan out the steps to reach a goal. We talk about differences in our “run ways” leading up to the launch of a project and what we’ve learned from the process of developing many different types of projects in the past. We share approaches to consistent content generation and the difficulties of staying on the content generation wagon.

We answer:

How do you plan for the launch of a project?
How do you break down a project to its essential elements?
How do you successfully create content on a regular basis?
What does it mean to be a writer?

Recommended Resources for this Episode:

How to be Everything – Emily Wapnick – the idea that some people are multipotentialites whereas the societal pressure is to specialize.
Playing Big – Tara Mohr – Be more open to taking leaps in your business.

Links to things we referenced during the podcast:

Steal Like an Artist - Austin Kleon’s wall calendar
Julia Cameron – The Artist’s Way

Next time on Make Your Way: Join us for Season 2! We’re excited to keep talking about our businesses next season. Got questions you’d like us to answer in a future episode?

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

Goal Setting for Success

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 17:09:24 +0000

In this episode we discuss goal setting and the metrics we use to measure the success of our businesses. We share our different approaches to goal setting - Katie with multi year plans, Sara with more regular mid-year shifts in direction - and how we respond to changes in our professional and personal contexts that require us to shift our metrics of success. We also discuss the challenges with trying to generate consistent revenue, and the ever-present goal of doing good work to breed future opportunities.

We answer:

What kinds of things do we think about when we think about goal setting?
How do we approach goal setting?

Recommended Resources for this Episode:

Better Than Before – Gretchen Rubin
The Four Tendencies – Gretchen Rubin – A personality framework to understand accountability.
Get to work book by Elise Blaha Cripe – Planner that’s great for creating lists

Links to things we referenced during the podcast:

Rock your web design business course
Sara’s YouTube Channel – Developmental Enthusiast

Next time on Make Your Way: How far in advance do we plan for different aspects of our business?

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

How do you start an LLC?

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 17:08:05 +0000

In this episode, we talk about the process of starting an LLC and share some of our mistakes and things we’ve learned along the way. We discuss how and when to hire lawyers, accountants, bookkeepers, and how to open business bank accounts, deal with quarterly taxes, and whether or not to get business insurance.

We answer:

How did we start our LLCs?
Do we have lawyers? Accountants?
Do we have business insurance? Bank accounts?

We ask listeners:

What did we miss? What did we not talk about? What are other things we should talk about with respect to starting a business?

Recommended Resources for this Episode:

Getting Started in Consulting – Alan Weiss – Introduction to consulting, what do
List of 100+ Resources for signing up for our mailing list.

Links to things we referenced during the podcast:

Katie’s YGT podcast episode on imposter syndrome

Next time on AcademiGig:

In the next episode, we talk about how we set goals for our businesses, and our process of setting benchmarks and project plans for the year.

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

Our Biggest Business Fears

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 17:04:54 +0000

In this episode, we share our biggest fears about our businesses. We open up about our fears of failure, fears of dropping the ball, and fears of being trapped on a career path. We talk about challenges of growing sustainably, testing out new skills or services, setting pricing, and dealing with imposter syndrome.

We answer:

What are our biggest fears for our businesses?
What does failure mean to us?
Are we afraid of people not having good opinions of us or our work?

We ask listeners:

What are the things that you’re afraid of in your professional life? What is the deep rooted thing you’re afraid of that may be affecting your business?
What are your fears now, and what were they 2 years ago? How have you grown and how have your fears changed?

Recommended Resources for this Episode:

Go for a walk and reflect!
Anything Worthwhile Takes Time - Video – Debbie Millman – When you do good work consistently, it will add up to something, even if you don’t know what that thing will be.

Links to things we referenced during the podcast:

Katie’s YGT episode about keynote pricing
Katie’s YGT episode about talking with clients about money

Next time on Make Your Way: In the next episode, we talk through the nitty gritty details of how to start an LLC. What did we do right? What did we do wrong? Listen to find out.

If you like what you hear, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

Wearing Different Professional Hats

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 17:03:10 +0000

In this episode we discuss the different professional identities we take on, how we present ourselves in different professional environments, and how to keep side hustles separate when professional networks overlap. We share the challenges with finding the balance of being both professional and authentic online, and some how-tos for developing a professional website.

We answer:

How do you keep your full time role and part time hustle separate when your networks are often overlapping?
How do you build a professional website that expresses your authentic professional presence and covers all the bases of the work you do?

We ask listeners:

How do you engage professionally online? What works for you?

Recommended Resources for this Episode:

How to be Everything – Emily Wapnick – for people who like to go into multiple directions at once instead of specializing in one thing.
Canva.com – great free graphic design software to create graphics for social media and websites.

Links to things we referenced during the podcast:

Meet Edgar Social media
Katie’s four part video series on building her own website

Next time on Make Your Way: We’re talking biggest fears. What keeps Katie and Sara up at night? Listen to the next episode to find out.

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

Should I Stay or Should I Go?

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 17:01:38 +0000

In this episode, we discuss the pros and cons of staying with a full time job and keeping the side hustle going strong, or leaving the solid paycheck to be self-employed full time.

Sara shares how her mental health was a key factor in deciding to jump into full time self-employment. Katie addresses the challenges and opportunities of having a full-time job while growing her side business. We talk openly about the logistics and financial considerations that go into make the decision to stay or go. We discuss the question of how everything we’re doing professionally “fits” to create a cohesive professional story, and the role of trusted advisors, colleagues and friends to help us understand and thrive in our professional journeys.

We answer:

When did you decide to jump into self-employment full time?
How do you keep the balance with full time work and growing a side business?
How do you understand your own cohesive professional story in the work you’re doing?
What are the financial logistics and considerations of leaving your full time job?
How do you do it all on your own? Do we ever take time off? How do we maintain balance?

Recommended Resources for this Episode:

Rock your Web Design Business – Emily Thompson – Online course on the behind the scenes aspects of a web design business. Calculation of how much work you can do with the time you have and the money you need to make.

Links to things we referenced during the podcast:

Katie’s books & podcasts
Reinventing You – Dorie Clark - How do you pivot your professional branding and understanding of your work and professional path.
Exercise – Identify 3-5 good (meaning supportive and positive!) friends or colleagues and ask them to identify and talk about what THEY see as your strengths and skills.
Being Boss Podcast - a podcast for creative entrepreneurs

Next time on Make Your Way: We dig into the challenge of having different identities in your work, and wearing different hats while trying to build a cohesive professional persona.

If you like what you hear, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

Thanks for listening!

Following the Creative Energy

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 17:00:14 +0000

In this episode we share how we knew we wanted out of the traditional academic path, and the tools we collected along the way that have helped us build our businesses.

Sara talks about going where the energy is in her work, and Katie shares about using multi-year planning strategies. We discussed going where the energy is, and working collaboratively to create cool things. We talked about differences in establishing credibility in the academic versus the internet environments. We talked about sharing and collaborating on the internet beginning to break down some traditional academic silos. Sometimes a PhD is about collecting tools for your toolbox. So what do you want to get out of this time in your professional career?

We answer:

How did we know we didn’t want to go the traditional tenure track academic role?
Was the path forward always clear, and how much did we make it up as we went along?
How do we “go where the creative energy is”?

We asked listeners:

What do you want to get out of this time in whatever place you are professionally?
How do you “go where the energy is”?

Recommended Resources for this Episode:

Jen Polk – From PhD to Life.com – (@FromPhDtoLife) Great thought leader and coach form PhDs considering careers outside of traditional academic roles.
Beyond the Professoriate – Online conference about jobs beyond traditional academic roles.
Self-Employed PhD – This online community of other Self-Employed PhDs providing support and ideas to one another.
Book Yourself Solid – Michael Port – How to secure the clients you want and not the ones you don’t and being highly sought after.
Michael Port’s book on public speaking Steal the Show

Links to things we referenced during the podcast:

Michael Port’s podcast on public speaking

Next time on Make Your Way: We discuss the conundrum of deciding when to leave the full time job, and the balancing act of full time and side hustles.

Find Sara at @DrLangworthy and Katie at @Katie__Linder.

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Thanks for listening!

The State of Our Businesses

kathryn.linder@gmail.com (Katie Linder) — Fri, 9 Aug 2019 16:57:33 +0000

In this episode, we introduce ourselves, our business origin stories, discuss the state of our businesses, and talk about what’s coming up this season on Make Your Way.

We answered:

When and how did we start our businesses?
What’s the story of getting our first clients?
Where does our income come from and where does the money go?
Where are our businesses now, and where do we want them to go?

Stay tuned for these upcoming topics throughout the season!

Wearing different hats and managing professional identities
Part time vs Full time? What’s right for you?

Links to things we referenced during the podcast:

Katie’s small business budget YGT episode
Self-Employed PhD
Cocommercial
Mighty Networks

Next time on Make Your Way: How and when did we know wanted out of the traditional academic roles?

If you like what you heard, please consider leaving us a review on iTunes - it helps us out and helps others find the show.

Find Sara at @DrLangworthy and Katie at @Katie__Linder. We’d love to hear from you and continue the conversation about this episode.

Thanks for listening!