https://simplecast.com Visibility is the podcast where media, branding, and influence collide. Hosted by Lauren Cobello, national TV personality, bestselling author, and PR expert, each episode explores the stories and strategies behind building a recognizable brand and standing out in today’s world. en Sat, 18 Jul 2026 14:40:35 +0000 Sat, 18 Jul 2026 14:40:45 +0000 https://visibility-with-lauren-cobello.simplecast.com https://image.simplecastcdn.com/images/96b53e67-fd3a-4fc8-8813-b800a33897a8/243469a0-96ba-4af7-8ce5-a1ce69389be8/3000x3000/podcast_image.jpg?aid=rss_feed https://visibility-with-lauren-cobello.simplecast.com episodic Visibility is the podcast where media, branding, and influence collide. Hosted by Lauren Cobello, national TV personality, bestselling author, and PR expert, each episode explores the stories and strategies behind building a recognizable brand and standing out in today’s world. Lauren Cobello false https://feeds.simplecast.com/vrELuKyD Lauren Cobello Booking@podgo.io 373bba81-1e7b-47c2-b2cf-8c2b145b26fa Sat, 18 Jul 2026 14:40:35 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/why-regret-scared-him-more-than-failure-jeff-knauss-FkH8A68p-DJori0j5 Why Regret Scared Him More Than Failure... | Jeff Knauss Lauren Cobello 00:54:37 Jeff Knauss built one of the fastest-growing agencies in the country, sold it, and thought he had finally earned the right to stop working. Three weeks into “retirement,” he was having an identity crisis in Finland. In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Knauss to discuss entrepreneurship, failure, leadership, business exits, artificial intelligence, personal branding, and what happens when the thing you thought you wanted no longer makes you happy. Jeff grew up in a blue-collar family in Central New York. Entrepreneurship was not part of the plan. He started his career in television advertising, working with small business owners and learning how they thought about marketing, customers, and growth. Chapters 0:00 Meet Jeff Knauss 2:00 Leaving Television Behind 4:30 Fear Versus Regret 8:20 Scaling Digital Hyve 13:36 Leading Through Crisis 18:02 Employees Became Owners 21:25 Retirement Felt Empty 27:34 Starting Over Again 32:29 Building An Authentic Brand 45:28 Why AI Changes Everything What You’ll Learn 🚀 Why Jeff left a safe career to start Digital Hyve 🧠 How fear of regret can be stronger than fear of failure 📈 Why execution matters more than having a good idea 💼 How Jeff helped employees become business owners 🛡️ How leaders balance vulnerability with confidence 🔥 Why business success can still lead to burnout 🧭 What Jeff learned from losing his identity after an exit 🤝 Why authenticity makes personal branding easier 🤖 How AI can remove repetitive work without replacing your best people ⏳ Why companies need to begin adopting AI now 👤 GUEST Jeff Knauss: https://www.instagram.com/jeffknauss/ https://www.linkedin.com/in/jeffknauss/ https://www.facebook.com/jeffknauss https://www.jeffknauss.com/ https://arcovo.ai/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ Website: https://collectivewomensleadership.com/meet-the-founder/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Keywords Jeff Knauss, Lauren Cobello, The Visibility Podcast, Jeff Knauss interview, Arcovo AI, Digital Hyve, artificial intelligence, AI strategy, AI employees. Jeff Knauss built one of the fastest-growing agencies in the country, sold it, and thought he had finally earned the right to stop working. Three weeks into “retirement,” he was having an identity crisis in Finland. In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Knauss to discuss entrepreneurship, failure, leadership, business exits, artificial intelligence, personal branding, and what happens when the thing you thought you wanted no longer makes you happy. Jeff grew up in a blue-collar family in Central New York. Entrepreneurship was not part of the plan. He started his career in television advertising, working with small business owners and learning how they thought about marketing, customers, and growth. Chapters 0:00 Meet Jeff Knauss 2:00 Leaving Television Behind 4:30 Fear Versus Regret 8:20 Scaling Digital Hyve 13:36 Leading Through Crisis 18:02 Employees Became Owners 21:25 Retirement Felt Empty 27:34 Starting Over Again 32:29 Building An Authentic Brand 45:28 Why AI Changes Everything What You’ll Learn 🚀 Why Jeff left a safe career to start Digital Hyve 🧠 How fear of regret can be stronger than fear of failure 📈 Why execution matters more than having a good idea 💼 How Jeff helped employees become business owners 🛡️ How leaders balance vulnerability with confidence 🔥 Why business success can still lead to burnout 🧭 What Jeff learned from losing his identity after an exit 🤝 Why authenticity makes personal branding easier 🤖 How AI can remove repetitive work without replacing your best people ⏳ Why companies need to begin adopting AI now 👤 GUEST Jeff Knauss: https://www.instagram.com/jeffknauss/ https://www.linkedin.com/in/jeffknauss/ https://www.facebook.com/jeffknauss https://www.jeffknauss.com/ https://arcovo.ai/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ Website: https://collectivewomensleadership.com/meet-the-founder/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Keywords Jeff Knauss, Lauren Cobello, The Visibility Podcast, Jeff Knauss interview, Arcovo AI, Digital Hyve, artificial intelligence, AI strategy, AI employees. false full 11 7b848384-aff5-4692-8e0a-701125499923 Sat, 18 Jul 2026 14:33:56 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/your-idea-means-nothing-without-this-jeff-knauss-KZi4wLln Your Idea Means Nothing Without This... | Jeff Knauss Lauren Cobello 00:54:37 Jeff Knauss built one of the fastest-growing agencies in the country, sold it, and thought he had finally earned the right to stop working. Three weeks into “retirement,” he was having an identity crisis in Finland. In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Knauss to discuss entrepreneurship, failure, leadership, business exits, artificial intelligence, personal branding, and what happens when the thing you thought you wanted no longer makes you happy. Jeff grew up in a blue-collar family in Central New York. Entrepreneurship was not part of the plan. He started his career in television advertising, working with small business owners and learning how they thought about marketing, customers, and growth. Chapters 0:00 Meet Jeff Knauss 2:00 Leaving Television Behind 4:30 Fear Versus Regret 8:20 Scaling Digital Hyve 13:36 Leading Through Crisis 18:02 Employees Became Owners 21:25 Retirement Felt Empty 27:34 Starting Over Again 32:29 Building An Authentic Brand 45:28 Why AI Changes Everything What You’ll Learn 🚀 Why Jeff left a safe career to start Digital Hyve 🧠 How fear of regret can be stronger than fear of failure 📈 Why execution matters more than having a good idea 💼 How Jeff helped employees become business owners 🛡️ How leaders balance vulnerability with confidence 🔥 Why business success can still lead to burnout 🧭 What Jeff learned from losing his identity after an exit 🤝 Why authenticity makes personal branding easier 🤖 How AI can remove repetitive work without replacing your best people ⏳ Why companies need to begin adopting AI now 👤 GUEST Jeff Knauss: https://www.instagram.com/jeffknauss/ https://www.linkedin.com/in/jeffknauss/ https://www.facebook.com/jeffknauss https://www.jeffknauss.com/ https://arcovo.ai/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ Website: https://collectivewomensleadership.com/meet-the-founder/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Keywords Jeff Knauss, Lauren Cobello, The Visibility Podcast, Jeff Knauss interview, Arcovo AI, Digital Hyve, artificial intelligence, AI strategy, AI employees. Jeff Knauss built one of the fastest-growing agencies in the country, sold it, and thought he had finally earned the right to stop working. Three weeks into “retirement,” he was having an identity crisis in Finland. In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Knauss to discuss entrepreneurship, failure, leadership, business exits, artificial intelligence, personal branding, and what happens when the thing you thought you wanted no longer makes you happy. Jeff grew up in a blue-collar family in Central New York. Entrepreneurship was not part of the plan. He started his career in television advertising, working with small business owners and learning how they thought about marketing, customers, and growth. Chapters 0:00 Meet Jeff Knauss 2:00 Leaving Television Behind 4:30 Fear Versus Regret 8:20 Scaling Digital Hyve 13:36 Leading Through Crisis 18:02 Employees Became Owners 21:25 Retirement Felt Empty 27:34 Starting Over Again 32:29 Building An Authentic Brand 45:28 Why AI Changes Everything What You’ll Learn 🚀 Why Jeff left a safe career to start Digital Hyve 🧠 How fear of regret can be stronger than fear of failure 📈 Why execution matters more than having a good idea 💼 How Jeff helped employees become business owners 🛡️ How leaders balance vulnerability with confidence 🔥 Why business success can still lead to burnout 🧭 What Jeff learned from losing his identity after an exit 🤝 Why authenticity makes personal branding easier 🤖 How AI can remove repetitive work without replacing your best people ⏳ Why companies need to begin adopting AI now 👤 GUEST Jeff Knauss: https://www.instagram.com/jeffknauss/ https://www.linkedin.com/in/jeffknauss/ https://www.facebook.com/jeffknauss https://www.jeffknauss.com/ https://arcovo.ai/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ Website: https://collectivewomensleadership.com/meet-the-founder/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Keywords Jeff Knauss, Lauren Cobello, The Visibility Podcast, Jeff Knauss interview, Arcovo AI, Digital Hyve, artificial intelligence, AI strategy, AI employees. false full 10 92c9b0c1-ed37-45f3-9287-c23e65da73a6 Sat, 18 Jul 2026 03:43:09 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/why-regret-scared-him-more-than-failure-jeff-knauss-ECoXJ_FM Why Regret Scared Him More Than Failure... | Jeff Knauss Lauren Cobello 00:54:21 Jeff Knauss built one of the fastest-growing agencies in the country, sold it, and thought he had finally earned the right to stop working. Three weeks into “retirement,” he was having an identity crisis in Finland. In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Knauss to discuss entrepreneurship, failure, leadership, business exits, artificial intelligence, personal branding, and what happens when the thing you thought you wanted no longer makes you happy. Jeff grew up in a blue-collar family in Central New York. Entrepreneurship was not part of the plan. He started his career in television advertising, working with small business owners and learning how they thought about marketing, customers, and growth. Chapters 0:00 Meet Jeff Knauss 2:00 Leaving Television Behind 4:30 Fear Versus Regret 8:20 Scaling Digital Hyve 13:36 Leading Through Crisis 18:02 Employees Became Owners 21:25 Retirement Felt Empty 27:34 Starting Over Again 32:29 Building An Authentic Brand 45:28 Why AI Changes Everything What You’ll Learn 🚀 Why Jeff left a safe career to start Digital Hyve 🧠 How fear of regret can be stronger than fear of failure 📈 Why execution matters more than having a good idea 💼 How Jeff helped employees become business owners 🛡️ How leaders balance vulnerability with confidence 🔥 Why business success can still lead to burnout 🧭 What Jeff learned from losing his identity after an exit 🤝 Why authenticity makes personal branding easier 🤖 How AI can remove repetitive work without replacing your best people ⏳ Why companies need to begin adopting AI now 👤 GUEST Jeff Knauss: https://www.instagram.com/jeffknauss/ https://www.linkedin.com/in/jeffknauss/ https://www.facebook.com/jeffknauss https://www.jeffknauss.com/ https://arcovo.ai/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ Website: https://collectivewomensleadership.com/meet-the-founder/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Keywords Jeff Knauss, Lauren Cobello, The Visibility Podcast, Jeff Knauss interview, Arcovo AI, Digital Hyve, artificial intelligence, AI strategy, AI employees. Jeff Knauss built one of the fastest-growing agencies in the country, sold it, and thought he had finally earned the right to stop working. Three weeks into “retirement,” he was having an identity crisis in Finland. In this episode of The Visibility Podcast, Lauren Cobello sits down with Jeff Knauss to discuss entrepreneurship, failure, leadership, business exits, artificial intelligence, personal branding, and what happens when the thing you thought you wanted no longer makes you happy. Jeff grew up in a blue-collar family in Central New York. Entrepreneurship was not part of the plan. He started his career in television advertising, working with small business owners and learning how they thought about marketing, customers, and growth. Chapters 0:00 Meet Jeff Knauss 2:00 Leaving Television Behind 4:30 Fear Versus Regret 8:20 Scaling Digital Hyve 13:36 Leading Through Crisis 18:02 Employees Became Owners 21:25 Retirement Felt Empty 27:34 Starting Over Again 32:29 Building An Authentic Brand 45:28 Why AI Changes Everything What You’ll Learn 🚀 Why Jeff left a safe career to start Digital Hyve 🧠 How fear of regret can be stronger than fear of failure 📈 Why execution matters more than having a good idea 💼 How Jeff helped employees become business owners 🛡️ How leaders balance vulnerability with confidence 🔥 Why business success can still lead to burnout 🧭 What Jeff learned from losing his identity after an exit 🤝 Why authenticity makes personal branding easier 🤖 How AI can remove repetitive work without replacing your best people ⏳ Why companies need to begin adopting AI now 👤 GUEST Jeff Knauss: https://www.instagram.com/jeffknauss/ https://www.linkedin.com/in/jeffknauss/ https://www.facebook.com/jeffknauss https://www.jeffknauss.com/ https://arcovo.ai/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ Website: https://collectivewomensleadership.com/meet-the-founder/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Keywords Jeff Knauss, Lauren Cobello, The Visibility Podcast, Jeff Knauss interview, Arcovo AI, Digital Hyve, artificial intelligence, AI strategy, AI employees. false full 9 3c353045-5632-4e95-afb5-26caeb006e30 Tue, 7 Jul 2026 20:00:00 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/your-next-promotion-is-being-discussed-without-you-joyce-toti-zMrDn1TK Your Next Promotion Is Being Discussed Without You... | Joyce Toti Lauren Cobello 00:45:11 Corporate America was built for men by men. Joyce Toti believes women can still win inside that system, but only if they understand the rules, learn how to advocate for themselves, and stop waiting for someone else to hand them an opportunity. In this episode of The Visibility Podcast, Lauren Cobello sits down with Joyce Toti, founder and CEO of Collective Women’s Leadership, to discuss women in business, workplace visibility, personal branding, mentorship, confidence, leadership, and what it really takes to become known in a male-dominated world. Joyce spent 25 years working inside luxury retail, fashion, hospitality, and gaming. Her career included major brands such as Tiffany & Co., Tory Burch, Victoria’s Secret, Nordstrom, and LVMH. Then COVID changed everything. Chapters 0:00 Meet Joyce Toti 1:39 From Retail To Leadership 4:19 Building A New Community 7:26 Relationships Before Transactions 12:28 Creating A Visible Brand 17:34 Women In Male-Dominated Rooms 20:13 The Rules Women Miss 23:08 Building Without Losing Yourself 28:20 Reinvention Takes Real Courage 39:23 There Is No Shortcut What You’ll Learn 💼 How Joyce turned 25 years of experience into a new business ☕ Why informal relationships can create stronger communities 👀 How to become visible before opportunities appear 🤝 Why women need to advocate for other women 🗣️ How to prepare for difficult workplace conversations 📈 Why consistency matters more than chasing quick growth 💄 How appearance can affect confidence and performance 📱 Why your online presence must match who you are offline 🚪 How to reinvent yourself without erasing your past 🔥 Why grit and repetition are the only real shortcuts 👤 GUEST Joyce Toti: https://www.instagram.com/mrsjoytuckertoti/ https://www.instagram.com/collectivewomensleadership/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Keywords Joyce Toti, Lauren Cobello, The Visibility Podcast, Collective Women’s Leadership, women in leadership, female founders, women in business, personal branding, business visibility Corporate America was built for men by men. Joyce Toti believes women can still win inside that system, but only if they understand the rules, learn how to advocate for themselves, and stop waiting for someone else to hand them an opportunity. In this episode of The Visibility Podcast, Lauren Cobello sits down with Joyce Toti, founder and CEO of Collective Women’s Leadership, to discuss women in business, workplace visibility, personal branding, mentorship, confidence, leadership, and what it really takes to become known in a male-dominated world. Joyce spent 25 years working inside luxury retail, fashion, hospitality, and gaming. Her career included major brands such as Tiffany & Co., Tory Burch, Victoria’s Secret, Nordstrom, and LVMH. Then COVID changed everything. Chapters 0:00 Meet Joyce Toti 1:39 From Retail To Leadership 4:19 Building A New Community 7:26 Relationships Before Transactions 12:28 Creating A Visible Brand 17:34 Women In Male-Dominated Rooms 20:13 The Rules Women Miss 23:08 Building Without Losing Yourself 28:20 Reinvention Takes Real Courage 39:23 There Is No Shortcut What You’ll Learn 💼 How Joyce turned 25 years of experience into a new business ☕ Why informal relationships can create stronger communities 👀 How to become visible before opportunities appear 🤝 Why women need to advocate for other women 🗣️ How to prepare for difficult workplace conversations 📈 Why consistency matters more than chasing quick growth 💄 How appearance can affect confidence and performance 📱 Why your online presence must match who you are offline 🚪 How to reinvent yourself without erasing your past 🔥 Why grit and repetition are the only real shortcuts 👤 GUEST Joyce Toti: https://www.instagram.com/mrsjoytuckertoti/ https://www.instagram.com/collectivewomensleadership/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Keywords Joyce Toti, Lauren Cobello, The Visibility Podcast, Collective Women’s Leadership, women in leadership, female founders, women in business, personal branding, business visibility false full 8 6e972262-321e-4541-8129-27fb7cf7b62c Tue, 30 Jun 2026 08:00:00 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/why-trying-to-be-liked-is-killing-you-justin-freishtat-OcMsI3Fs Why Trying To Be Liked Is Killing You... | Justin Freishtat Lauren Cobello 00:41:44 Justin Freishtat spent five years in college and left without a degree. He went from earning $7 an hour in warehouses and selling mattresses door to door to building and selling a major food company, entering the investment world, and raising more than $10 million during his first year managing a fund. But none of it followed the “normal” path. In this episode of The Visibility Podcast, Lauren Cobello sits down with Justin Freishtat to discuss how sales, personal branding, networking, and relentless action helped him move from door-to-door salesman to entrepreneur, investor, hedge fund manager, and marketing agency owner. Justin shares how he first discovered entrepreneurship while studying music in college. Instead of using the recording studio for classwork, he found musicians on campus and charged them to record, mix, and master their music. That early instinct eventually led him into door-to-door sales, where he spent years learning how to communicate, build trust, handle rejection, and keep going when things did not work. Chapters 0:00 From College Dropout To Founder 4:11 Degrees Don’t Define Success 7:02 Build Before You Need It 11:02 Why Branding Builds Trust 16:24 Managing Multiple Businesses 21:20 What Actually Drives Sales 23:00 Turning Media Into Revenue 27:03 Handling Critics And Hate 30:15 Your Brand Walks In First 35:46 Building What Comes Next What You’ll Learn 🎓 Why traditional credentials are not the only path into business 🚪 How door-to-door sales taught Justin to earn trust 🔄 How to shift your brand when your career changes 📱 Why you should build an audience before you need one 🤝 How networking can challenge limiting beliefs 💬 Why manual conversations often outperform automated outreach 🎙️ How podcast appearances can reach valuable audiences 📈 Why views and followers do not always create revenue 🛡️ How to handle criticism without abandoning your values 🏗️ Why a personal brand gives entrepreneurs more ways to rebuild 👤 GUEST Justin Freishtat: https://www.instagram.com/justinfreishtat/? https://www.instagram.com/atphedgefunds/ https://web.facebook.com/p/Justin-Freishtat https://www.tiktok.com/@justinfreishtat 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b SEO Keywords Justin Freishtat, Lauren Cobello, The Visibility Podcast, Justin Freishtat interview, personal branding, entrepreneur podcast Justin Freishtat spent five years in college and left without a degree. He went from earning $7 an hour in warehouses and selling mattresses door to door to building and selling a major food company, entering the investment world, and raising more than $10 million during his first year managing a fund. But none of it followed the “normal” path. In this episode of The Visibility Podcast, Lauren Cobello sits down with Justin Freishtat to discuss how sales, personal branding, networking, and relentless action helped him move from door-to-door salesman to entrepreneur, investor, hedge fund manager, and marketing agency owner. Justin shares how he first discovered entrepreneurship while studying music in college. Instead of using the recording studio for classwork, he found musicians on campus and charged them to record, mix, and master their music. That early instinct eventually led him into door-to-door sales, where he spent years learning how to communicate, build trust, handle rejection, and keep going when things did not work. Chapters 0:00 From College Dropout To Founder 4:11 Degrees Don’t Define Success 7:02 Build Before You Need It 11:02 Why Branding Builds Trust 16:24 Managing Multiple Businesses 21:20 What Actually Drives Sales 23:00 Turning Media Into Revenue 27:03 Handling Critics And Hate 30:15 Your Brand Walks In First 35:46 Building What Comes Next What You’ll Learn 🎓 Why traditional credentials are not the only path into business 🚪 How door-to-door sales taught Justin to earn trust 🔄 How to shift your brand when your career changes 📱 Why you should build an audience before you need one 🤝 How networking can challenge limiting beliefs 💬 Why manual conversations often outperform automated outreach 🎙️ How podcast appearances can reach valuable audiences 📈 Why views and followers do not always create revenue 🛡️ How to handle criticism without abandoning your values 🏗️ Why a personal brand gives entrepreneurs more ways to rebuild 👤 GUEST Justin Freishtat: https://www.instagram.com/justinfreishtat/? https://www.instagram.com/atphedgefunds/ https://web.facebook.com/p/Justin-Freishtat https://www.tiktok.com/@justinfreishtat 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b SEO Keywords Justin Freishtat, Lauren Cobello, The Visibility Podcast, Justin Freishtat interview, personal branding, entrepreneur podcast false full 7 74b13dab-d4c6-4a44-8e0a-cb64dbe68e17 Tue, 23 Jun 2026 08:00:00 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/i-left-my-dream-behind-and-built-a-business-alex-canavan-LRWaJu5C I Left My Dream Behind And Built A Business... | Alex Canavan Lauren Cobello 00:51:22 What if your biggest advantage isn't where you live, but who you're willing to meet? Most people think they need to move to a major city to build a successful business, media company, or personal brand. Alex Canavan proved otherwise. In this episode of The Visibility Podcast, Lauren Cobello sits down with Alex Canavan, founder of the CNY Women's Network and host of the Cultivate Podcast, to discuss entrepreneurship, networking, community building, media, visibility, personal branding, and how she built one of the most influential women's business platforms in Upstate New York. Alex shares her journey from competitive dancer to MAC makeup artist, entrepreneur, event founder, podcast host, and media company owner. She explains how a single pitch at age 23 led to the creation of the CNY Women's Summit, which eventually evolved into a thriving media and events business. CHAPTERS 0:00 From Dancer To Entrepreneur 4:04 Becoming A MAC Makeup Artist 7:16 The Pitch That Started Everything 10:37 Why Small Markets Win 15:20 Overcoming Imposter Syndrome 20:15 Why She Started A Podcast 24:12 The Rebrand That Changed Everything 31:35 Building A Community From Scratch 37:17 The Power Of Experiential Marketing 47:59 What's Next For Alex Canavan? WHAT YOU'LL LEARN 💡 How Alex built a media company without a media background 🎙️ Why podcasting accelerated her growth 🤝 The networking strategy that opened doors 🚀 How to build a business in a small market 🔥 Why visibility creates opportunity 📈 The power of relationship-driven growth 💭 How to overcome imposter syndrome 🎯 Why asking is one of the most underrated skills in business 🏆 The secret to building a strong community ✨ How experiential marketing drives engagement 👤 GUEST Alex Canavan: https://www.instagram.com/alexcanavan.co/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b SEO KEYWORDS Alex Canavan, Alex Canavan podcast, CNY Women's Network, Cultivate Podcast, Lauren Cobello What if your biggest advantage isn't where you live, but who you're willing to meet? Most people think they need to move to a major city to build a successful business, media company, or personal brand. Alex Canavan proved otherwise. In this episode of The Visibility Podcast, Lauren Cobello sits down with Alex Canavan, founder of the CNY Women's Network and host of the Cultivate Podcast, to discuss entrepreneurship, networking, community building, media, visibility, personal branding, and how she built one of the most influential women's business platforms in Upstate New York. Alex shares her journey from competitive dancer to MAC makeup artist, entrepreneur, event founder, podcast host, and media company owner. She explains how a single pitch at age 23 led to the creation of the CNY Women's Summit, which eventually evolved into a thriving media and events business. CHAPTERS 0:00 From Dancer To Entrepreneur 4:04 Becoming A MAC Makeup Artist 7:16 The Pitch That Started Everything 10:37 Why Small Markets Win 15:20 Overcoming Imposter Syndrome 20:15 Why She Started A Podcast 24:12 The Rebrand That Changed Everything 31:35 Building A Community From Scratch 37:17 The Power Of Experiential Marketing 47:59 What's Next For Alex Canavan? WHAT YOU'LL LEARN 💡 How Alex built a media company without a media background 🎙️ Why podcasting accelerated her growth 🤝 The networking strategy that opened doors 🚀 How to build a business in a small market 🔥 Why visibility creates opportunity 📈 The power of relationship-driven growth 💭 How to overcome imposter syndrome 🎯 Why asking is one of the most underrated skills in business 🏆 The secret to building a strong community ✨ How experiential marketing drives engagement 👤 GUEST Alex Canavan: https://www.instagram.com/alexcanavan.co/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b SEO KEYWORDS Alex Canavan, Alex Canavan podcast, CNY Women's Network, Cultivate Podcast, Lauren Cobello false full 6 c2bb6ef4-5b1f-4245-8d5c-76adfba7fcaf Tue, 16 Jun 2026 08:39:38 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/you-got-featured-in-forbes-now-what-peter-roth-p8fv0irN You Got Featured In Forbes… Now What? | Peter Roth Lauren Cobello 00:59:24 What if “visibility” is not just about getting attention, but protecting your reputation before the market judges you? In this episode of the Visibility Podcast, host Lauren Cobello sits down with Peter Roth, entrepreneur, founder of Scalify and The Host of the Podcast "The Formula with Peter Roth" for a brutally honest conversation about business, reputation, personal branding, call centers, sales, podcasting, and what it really takes to build something that lasts. Peter opens up about his wild path from owning a martini lounge and cigar bar to accidentally becoming an HVAC expert, building and selling businesses, losing nearly a quarter million dollars trying to figure out call centers, and eventually turning that struggle into a company. Chapters 0:00 Meet Peter Roth 3:33 Entrepreneurs Are Crazy 7:23 The Glass Balls Theory 9:39 Why Call Centers Feel Shady 14:55 Outbound Vs. Inbound 21:05 What Actually Closes Deals 25:01 The CEO As The Brand 29:07 Why Most Podcasts Fail 44:08 Fake Visibility 52:33 Peter’s 3-Year Exit Plan What You’ll Learn 🔥 Why Peter protects reputation more than money 🧠 How he lost almost $250K trying to crack call centers 📞 Why most businesses waste leads before sales even start 💼 Why sales training can beat branding in home services 🎙️ Why most business podcasts fail before they ever work 👀 How visibility can make even “shady” industries feel trustworthy ⚡ Why fake followers can help or hurt depending on how they’re used 🚀 How to start every podcast question with a viral hook 🏗️ Why not every CEO needs a personal brand 💰 How Peter is building toward a 3-year exit 👤 GUEST Peter Roth: https://www.instagram.com/officialpeterroth/ Scalify: https://www.scalifyco.com/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b #PeterRoth #LaurenCobello #VisibilityPodcast #Scalify #TheFormulaPodcast #Entrepreneurship #BusinessPodcast #PersonalBranding What if “visibility” is not just about getting attention, but protecting your reputation before the market judges you? In this episode of the Visibility Podcast, host Lauren Cobello sits down with Peter Roth, entrepreneur, founder of Scalify and The Host of the Podcast "The Formula with Peter Roth" for a brutally honest conversation about business, reputation, personal branding, call centers, sales, podcasting, and what it really takes to build something that lasts. Peter opens up about his wild path from owning a martini lounge and cigar bar to accidentally becoming an HVAC expert, building and selling businesses, losing nearly a quarter million dollars trying to figure out call centers, and eventually turning that struggle into a company. Chapters 0:00 Meet Peter Roth 3:33 Entrepreneurs Are Crazy 7:23 The Glass Balls Theory 9:39 Why Call Centers Feel Shady 14:55 Outbound Vs. Inbound 21:05 What Actually Closes Deals 25:01 The CEO As The Brand 29:07 Why Most Podcasts Fail 44:08 Fake Visibility 52:33 Peter’s 3-Year Exit Plan What You’ll Learn 🔥 Why Peter protects reputation more than money 🧠 How he lost almost $250K trying to crack call centers 📞 Why most businesses waste leads before sales even start 💼 Why sales training can beat branding in home services 🎙️ Why most business podcasts fail before they ever work 👀 How visibility can make even “shady” industries feel trustworthy ⚡ Why fake followers can help or hurt depending on how they’re used 🚀 How to start every podcast question with a viral hook 🏗️ Why not every CEO needs a personal brand 💰 How Peter is building toward a 3-year exit 👤 GUEST Peter Roth: https://www.instagram.com/officialpeterroth/ Scalify: https://www.scalifyco.com/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b #PeterRoth #LaurenCobello #VisibilityPodcast #Scalify #TheFormulaPodcast #Entrepreneurship #BusinessPodcast #PersonalBranding false full 5 a7388275-b2dc-4372-b4b9-70186fdc9538 Tue, 9 Jun 2026 19:19:05 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/the-internets-biggest-magician-reveals-his-playbook-pete-a-sciarrino-BYSW7KCT The Internet's Biggest Magician Reveals His Playbook | Pete A. Sciarrino Lauren Cobello 00:42:21 Pete A. Sciarrino started doing magic at 5 years old. Years later, he was posting videos online without even showing his face. Just his hands, a deck of cards, and a simple goal: get better every day. Now he has over 30 million followers across social media. In this podcast, host Lauren Cobello sits down with Pete A. Sciarrino to break down how he went from shy kid magician to one of the biggest magic creators online. Pete talks about blowing up during COVID, hitting 1 million followers in just a few months, landing Coca-Cola as his first brand deal at 19, and learning why consistency beats every “algorithm hack” people chase. Pete shares how creators actually grow, why most people quit too early, how to stand out in a crowded space, what brands look for, and why collaboration matters more than competition. He also talks about moving to Las Vegas, building a creator network, filming content nonstop, and why long-form YouTube is his next big move. What You’ll Learn 🎩 How Pete A. Sciarrino turned magic into a massive online brand 📱 Why consistency matters more than hashtags or posting tricks 🔥 How one viral video led to millions of followers 💼 What creators need to know before signing brand deals 🧠 Why hooks matter if you want people to stop scrolling 🤝 How collaboration can grow your career faster than competition 🎥 Why short-form success does not always translate to long-form ⚡ How to study what works and apply it to your own niche 🚀 Why showing up every day increases your chances of getting lucky 👀 How to stand out when everyone is posting content 👤 GUEST Pete A Sciarrino: https://www.instagram.com/pasmagic/ https://linktr.ee/pasmagic http://www.youtube.com/@pasmagic. 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Chapters 0:00 The Magic Behind 30 Million Followers 1:13 Meet Pete A. Sciarrino 2:12 Starting Magic At 5 Years Old 3:44 His First Viral Moment 4:58 The Truth About Going Viral 6:00 TikTok Changed Everything 7:18 Why Creators Quit Too Early 9:51 Landing Coca-Cola At 19 12:07 Protecting Yourself In Brand Deals 14:12 Pete Performs A Mind-Blowing Trick 17:08 Why Long-Form YouTube Is Next 19:37 Strategy, Luck, And Consistency 21:23 Staying Humble With Millions Of Followers 22:40 The DM That Changed His Vegas Network 28:03 Inside His Content Creation Process 29:05 Collaboration Over Competition 33:57 Why His Magic Content Stands Out 36:37 Dream Brands And Athlete Collabs 41:07 How To Stand Out Online Today SEO Hashtags #PeteASciarrino #LaurenCobello #VisibilityPodcast #PastMagic #PeteTheMagician #Magic Pete A. Sciarrino started doing magic at 5 years old. Years later, he was posting videos online without even showing his face. Just his hands, a deck of cards, and a simple goal: get better every day. Now he has over 30 million followers across social media. In this podcast, host Lauren Cobello sits down with Pete A. Sciarrino to break down how he went from shy kid magician to one of the biggest magic creators online. Pete talks about blowing up during COVID, hitting 1 million followers in just a few months, landing Coca-Cola as his first brand deal at 19, and learning why consistency beats every “algorithm hack” people chase. Pete shares how creators actually grow, why most people quit too early, how to stand out in a crowded space, what brands look for, and why collaboration matters more than competition. He also talks about moving to Las Vegas, building a creator network, filming content nonstop, and why long-form YouTube is his next big move. What You’ll Learn 🎩 How Pete A. Sciarrino turned magic into a massive online brand 📱 Why consistency matters more than hashtags or posting tricks 🔥 How one viral video led to millions of followers 💼 What creators need to know before signing brand deals 🧠 Why hooks matter if you want people to stop scrolling 🤝 How collaboration can grow your career faster than competition 🎥 Why short-form success does not always translate to long-form ⚡ How to study what works and apply it to your own niche 🚀 Why showing up every day increases your chances of getting lucky 👀 How to stand out when everyone is posting content 👤 GUEST Pete A Sciarrino: https://www.instagram.com/pasmagic/ https://linktr.ee/pasmagic http://www.youtube.com/@pasmagic. 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b Chapters 0:00 The Magic Behind 30 Million Followers 1:13 Meet Pete A. Sciarrino 2:12 Starting Magic At 5 Years Old 3:44 His First Viral Moment 4:58 The Truth About Going Viral 6:00 TikTok Changed Everything 7:18 Why Creators Quit Too Early 9:51 Landing Coca-Cola At 19 12:07 Protecting Yourself In Brand Deals 14:12 Pete Performs A Mind-Blowing Trick 17:08 Why Long-Form YouTube Is Next 19:37 Strategy, Luck, And Consistency 21:23 Staying Humble With Millions Of Followers 22:40 The DM That Changed His Vegas Network 28:03 Inside His Content Creation Process 29:05 Collaboration Over Competition 33:57 Why His Magic Content Stands Out 36:37 Dream Brands And Athlete Collabs 41:07 How To Stand Out Online Today SEO Hashtags #PeteASciarrino #LaurenCobello #VisibilityPodcast #PastMagic #PeteTheMagician #Magic false full 4 3a893bb9-1413-4234-ba31-b421bb48e2f6 Tue, 2 Jun 2026 15:47:58 +0000 Booking@podgo.io (Lauren Cobello) https://visibility-with-lauren-cobello.simplecast.com/episodes/he-climbed-mount-kilimanjaro-without-legs-Pq_Vjmrh He Climbed Mount Kilimanjaro… Without Legs?! Lauren Cobello 00:47:13 How do you find the courage to be visible when the world expects you to stay hidden? In this powerful episode, we sit down with Spencer West, a world-renowned speaker, author, and content creator who has redefined what is possible for the disabled community and beyond. Spencer shares the raw details of his journey, from being born with a rare genetic disorder and losing his legs at a young age to climbing the 19,340-foot summit of Mount Kilimanjaro on his hands. We dive deep into his new book, Breaking Free: Stop Following Expectations and Start Following Yourself, exploring how he navigated the challenges of bullying, coming out as gay, and finding his authentic voice in a world that often focuses only on his physical appearance. Throughout the conversation, Spencer offers profound insights on setting boundaries, the importance of humor, and how to transition from living a life based on others' expectations to one filled with joy and purpose. Whether you feel stuck in your career, your relationships, or your personal growth, Spencer’s story is a masterclass in resilience and the power of simply trying. 📘 Get the book here: https://www.spencer2thewest.com/books CHAPTERS 0:00 Intro and meeting Spencer West 3:15 Spencer’s childhood and medical journey 7:40 The power of parental mindset and independence 10:20 Overcoming bullying and finding community 13:50 The intersection of disability and identity 17:15 Coming out and finding confidence 21:00 Using humor to break the tension 24:45 Going viral on TikTok and social media growth 28:30 Climbing Mount Kilimanjaro on his hands 32:50 Lessons learned on the mountain 36:15 Dealing with public perception and boundaries 40:00 Opening for Demi Lovato and career highlights 43:30 How to break free and find your joy 46:58 Conclusion and where to buy the book WHAT YOU’LL LEARN 🚀 Why visibility can feel powerful and exhausting at the same time 🧠 How Spencer West turned judgment into purpose without pretending it was easy ⚡ Why being “inspiring” can become its own kind of pressure 🔓 The mindset shift that helped him stop living by other people’s expectations 😂 How humor helped him take control of uncomfortable moments 🛑 Why boundaries matter when strangers feel entitled to your story ⛰️ What climbing Mount Kilimanjaro taught him about help, pride, and purpose 📱 How one viral TikTok came after 10 years of real work ✨ Why finding joy might be the first step to finding yourself 📘 The hidden lesson behind Spencer’s book Breaking Free 👤 GUEST Spencer West: https://www.instagram.com/spencer2thewest/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b #SpencerWest #BreakingFree #DisabilityAwareness #SelfAcceptance #Mindset #MentalHealth #LGBTQ #Inspiration #MtKilimanjaro #PersonalGrowth How do you find the courage to be visible when the world expects you to stay hidden? In this powerful episode, we sit down with Spencer West, a world-renowned speaker, author, and content creator who has redefined what is possible for the disabled community and beyond. Spencer shares the raw details of his journey, from being born with a rare genetic disorder and losing his legs at a young age to climbing the 19,340-foot summit of Mount Kilimanjaro on his hands. We dive deep into his new book, Breaking Free: Stop Following Expectations and Start Following Yourself, exploring how he navigated the challenges of bullying, coming out as gay, and finding his authentic voice in a world that often focuses only on his physical appearance. Throughout the conversation, Spencer offers profound insights on setting boundaries, the importance of humor, and how to transition from living a life based on others' expectations to one filled with joy and purpose. Whether you feel stuck in your career, your relationships, or your personal growth, Spencer’s story is a masterclass in resilience and the power of simply trying. 📘 Get the book here: https://www.spencer2thewest.com/books CHAPTERS 0:00 Intro and meeting Spencer West 3:15 Spencer’s childhood and medical journey 7:40 The power of parental mindset and independence 10:20 Overcoming bullying and finding community 13:50 The intersection of disability and identity 17:15 Coming out and finding confidence 21:00 Using humor to break the tension 24:45 Going viral on TikTok and social media growth 28:30 Climbing Mount Kilimanjaro on his hands 32:50 Lessons learned on the mountain 36:15 Dealing with public perception and boundaries 40:00 Opening for Demi Lovato and career highlights 43:30 How to break free and find your joy 46:58 Conclusion and where to buy the book WHAT YOU’LL LEARN 🚀 Why visibility can feel powerful and exhausting at the same time 🧠 How Spencer West turned judgment into purpose without pretending it was easy ⚡ Why being “inspiring” can become its own kind of pressure 🔓 The mindset shift that helped him stop living by other people’s expectations 😂 How humor helped him take control of uncomfortable moments 🛑 Why boundaries matter when strangers feel entitled to your story ⛰️ What climbing Mount Kilimanjaro taught him about help, pride, and purpose 📱 How one viral TikTok came after 10 years of real work ✨ Why finding joy might be the first step to finding yourself 📘 The hidden lesson behind Spencer’s book Breaking Free 👤 GUEST Spencer West: https://www.instagram.com/spencer2thewest/ 📸 Follow the Host Lauren on Instagram: https://www.instagram.com/lauren_cobello/ 🎧 LISTEN TO THE PODCAST 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/visibility-with-lauren-cobello/id1896846267 🎵 Spotify: https://open.spotify.com/show/033pkSbweTnun0mAfwDemS?si=c183d4f69dec402b #SpencerWest #BreakingFree #DisabilityAwareness #SelfAcceptance #Mindset #MentalHealth #LGBTQ #Inspiration #MtKilimanjaro #PersonalGrowth false full 3