https://simplecast.com Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share. We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better. Our non-scripted conversations will cover most of the following topics and stories. 1. How has their origin story shaped them and their journey in business and life 2. How they create and execute demand gen best practices to drive revenue 3. What they are experiencing now within their industry and growth strategies 4. How they are pivoting to address the ever-evolving changes in B2B SaaS 5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals 6. What advice they would give a younger self with 2020 hindsight 2021 Smart Chickens Podcast & Video Show powered by Digitechy Studios en Thu, 28 Oct 2021 04:00:00 +0000 Thu, 28 Oct 2021 20:08:32 +0000 https://www.digitechy.com/smart-chickens Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast https://image.simplecastcdn.com/images/9001d566-dafb-4810-9208-26d62446e025/a597ef23-7bd0-473c-a40f-beae8d61b377/3000x3000/smartchickens-b2b-demand-gen-podcast-cover-simplecast.jpg?aid=rss_feed https://www.digitechy.com/smart-chickens episodic Smart Chickens is intentionally a quirky, yet intelligently poised dialogue B2B SaaS and Demand Gen podcast. In this podcast, you will hear from professionals in SaaS and B2B share best practices they deploy at their organizations as well as a bit about their career journey stories. They also will share their point of view around creativity, innovation, and strategies they've used to become better at marketing, sales, and leadership roles to help drive revenue and market share. We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better. Our non-scripted conversations will cover most of the following topics and stories. 1. How has their origin story shaped them and their journey in business and life 2. How they create and execute demand gen best practices to drive revenue 3. What they are experiencing now within their industry and growth strategies 4. How they are pivoting to address the ever-evolving changes in B2B SaaS 5. What book recommendations and advice do they have for aspiring entrepreneurs and business professionals 6. What advice they would give a younger self with 2020 hindsight Gianni Quintana no https://feeds.simplecast.com/vjc7RVAM entreprenuership, conversational marketing drift consultancy, diversity workforce, ecommerce consultancy, fractional cmo, inbound marketing and sales strategist, innovation and growth management, saas marketing automation, video digital marketing agency Gianni Quintana gquintana@digitechy.com 3873384a-44ec-44c3-85f8-94f0e8a6ef34 Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns SALESManago was founded in 2012 and has employed over 200 skilled IT and marketing professionals. To date, the company has expanded tremendously and has over 1000 offices across Europe, Asia, and in the US. With over 2000 customers and reference stories, SALESmanago has solidified itself as a tangible content partner for many businesses that depend on these kinds of services. Having a customer retention rate of 100% speaks for itself.

Greg Blazewicz had amassed over 20 years of experience in the digital marketing realm. For 6 of those years, he was the marketing director of Comarch, which is deemed one of the largest IT solution providers in Europe. 2008 saw the inception of his entrepreneurial initiatives which involved creating software for marketing teams, eventually leading to the creation of SALESmanago. When he’s not heading the day to day tasks at his company, Greg will spend his spare time educating young minds as a lecturer at various universities. He enjoys helping other startups with understanding the importance of success and utilizing the right tools to achieve these upper echelons of success.

]]> Thu, 28 Oct 2021 04:00:00 +0000 gquintana@digitechy.com (Greg Blazewicz, Daniele Murgo, Gianni Quintana) https://www.digitechy.com/smart-chickens SALESManago was founded in 2012 and has employed over 200 skilled IT and marketing professionals. To date, the company has expanded tremendously and has over 1000 offices across Europe, Asia, and in the US. With over 2000 customers and reference stories, SALESmanago has solidified itself as a tangible content partner for many businesses that depend on these kinds of services. Having a customer retention rate of 100% speaks for itself.

Greg Blazewicz had amassed over 20 years of experience in the digital marketing realm. For 6 of those years, he was the marketing director of Comarch, which is deemed one of the largest IT solution providers in Europe. 2008 saw the inception of his entrepreneurial initiatives which involved creating software for marketing teams, eventually leading to the creation of SALESmanago. When he’s not heading the day to day tasks at his company, Greg will spend his spare time educating young minds as a lecturer at various universities. He enjoys helping other startups with understanding the importance of success and utilizing the right tools to achieve these upper echelons of success.

]]> Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns Greg Blazewicz, Daniele Murgo, Gianni Quintana 01:03:59 In this episode of Smarts Chickens, we are joined by Greg Blazewicz, CEO of SALESManago & Daniele Sebastiano Murgo, Director of Sales discuss where online and offline retailers are heading, using their all-in-one customer experience data platform, Salesmanago.com Since its inception in 2012, SALESManago has carved a niche for itself as the only no-code, AI-driven CDXP (all-in-one customer data platform & customer experience platform). The platform is used by over 2000 midmarket and large enterprises in 50 countries which includes notable chains like Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe. The company has seen steady growth since 2016. From $8M APR to $25M APR in the span of five years, this upward trend of steady growth is expected to continue for another five years! Throughout the episode, Greg and Daniele discuss how SALESManago has aligned itself as a force multiplier because of its ability to deliver personalized experiences for its consumers. With the help of AI personalization, delivering marketing execution channels has never been so easy. The forecast is expecting $4.4 trillion in earnings and both Daniele & Greg discuss how e-commerce retailers can get a piece of the pie during these exciting times of growth and prosperity. Greg and Daniele both emphasize the missions of the company, chief among those is their unique ability to hit verticals for consumers in all industries. In this episode of Smarts Chickens, we are joined by Greg Blazewicz, CEO of SALESManago & Daniele Sebastiano Murgo, Director of Sales discuss where online and offline retailers are heading, using their all-in-one customer experience data platform, Salesmanago.com Since its inception in 2012, SALESManago has carved a niche for itself as the only no-code, AI-driven CDXP (all-in-one customer data platform & customer experience platform). The platform is used by over 2000 midmarket and large enterprises in 50 countries which includes notable chains like Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe. The company has seen steady growth since 2016. From $8M APR to $25M APR in the span of five years, this upward trend of steady growth is expected to continue for another five years! Throughout the episode, Greg and Daniele discuss how SALESManago has aligned itself as a force multiplier because of its ability to deliver personalized experiences for its consumers. With the help of AI personalization, delivering marketing execution channels has never been so easy. The forecast is expecting $4.4 trillion in earnings and both Daniele & Greg discuss how e-commerce retailers can get a piece of the pie during these exciting times of growth and prosperity. Greg and Daniele both emphasize the missions of the company, chief among those is their unique ability to hit verticals for consumers in all industries. customer data experience platforms, business podcasting, real business dialouge, b2b saas marketing, salesmanago, demand generation consultancy, smartchickens saas podcast, retailer techonologies no full 57 c4db1bd6-dee7-442d-a448-dcc71c5931e6 The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb BombBomb was founded in 2006 by Darin Dawson and Conor McCluskey. The idea came from two salesmen that knew their best client interactions came from face to face meetings, but during this time, communication had started to become faceless. Connor wanted to test the waters and sent out a video email to test out this form of communication and the results were overwhelming-essentially leading to the birth of BombBomb!

Ethan Beute came onto BombBomb in 2011 as their VP of Marketing. At this point in time, Ethan had already carved a niche for himself in the B2B marketing world. Having written books such as “Rehumanize Your Business” and “Human-Centered Communication”, Ethan eventually blossomed into his current role as Chief Evangelist, to spread the good word of Bomb Bomb’s mission in changing the ways in which organizations communicate with their consumers.

Contact Information: Ethan Beute-Chief Evangelist of BombBomb

Linkedin Page: https://www.linkedin.com/in/ethanbeute/

BombBomb Website: https://bombbomb.com/

]]> Tue, 5 Oct 2021 04:00:00 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens BombBomb was founded in 2006 by Darin Dawson and Conor McCluskey. The idea came from two salesmen that knew their best client interactions came from face to face meetings, but during this time, communication had started to become faceless. Connor wanted to test the waters and sent out a video email to test out this form of communication and the results were overwhelming-essentially leading to the birth of BombBomb!

Ethan Beute came onto BombBomb in 2011 as their VP of Marketing. At this point in time, Ethan had already carved a niche for himself in the B2B marketing world. Having written books such as “Rehumanize Your Business” and “Human-Centered Communication”, Ethan eventually blossomed into his current role as Chief Evangelist, to spread the good word of Bomb Bomb’s mission in changing the ways in which organizations communicate with their consumers.

Contact Information: Ethan Beute-Chief Evangelist of BombBomb

Linkedin Page: https://www.linkedin.com/in/ethanbeute/

BombBomb Website: https://bombbomb.com/

]]> The Impact Of Digital Pollution in B2B Marketing | Ethan Beute, Chief Evangelist of BombBomb Gianni Quintana 01:01:22 In this episode of Smarts Chickens, we are joined by Ethan Beute, Chief Evangelist of BombBomb. BombBomb is a platform that humanizes the experience of communication by using face to face video tools that many of us are already familiar with! Ethan Beute discusses the importance of getting crafty with your messaging strategies and a video format is a big proponent of their continued success. The technical jargon and conventional methods of sending cold emails is, as Ethan describes “not efficient in targeting and addressing the needs of your consumers.” Blocks of text that don’t have a face to the messaging will go unnoticed because it’s hard for consumers to see the value in what they’re getting Ethan addresses how BombBomb mitigates many of these setbacks; coupled with the new book “Human-Centered Communication, and Digital Pollution”, which he wrote to further explain how to combat these antiquated methods of outreach. By keeping the experiences personal and meaningful, it allows entrepreneurs to stay engaged with their consumers even in the midst of this remote environment where many of our interactions are conducted through virtual means. In this episode of Smarts Chickens, we are joined by Ethan Beute, Chief Evangelist of BombBomb. BombBomb is a platform that humanizes the experience of communication by using face to face video tools that many of us are already familiar with! Ethan Beute discusses the importance of getting crafty with your messaging strategies and a video format is a big proponent of their continued success. The technical jargon and conventional methods of sending cold emails is, as Ethan describes “not efficient in targeting and addressing the needs of your consumers.” Blocks of text that don’t have a face to the messaging will go unnoticed because it’s hard for consumers to see the value in what they’re getting Ethan addresses how BombBomb mitigates many of these setbacks; coupled with the new book “Human-Centered Communication, and Digital Pollution”, which he wrote to further explain how to combat these antiquated methods of outreach. By keeping the experiences personal and meaningful, it allows entrepreneurs to stay engaged with their consumers even in the midst of this remote environment where many of our interactions are conducted through virtual means. b2b marketing 2021, email marketing, digitechy, sales marketing interview, sales marketing video, rehumanize your business, sales, customer engagement, b2b marketing strategies, steve pacinelli, focous growth, video messages, b2b marketing analytics pardot, human centered communication, sales marketing and customer service, saas, b2b marketing funnel, bombbomb, ethan beute, successful b2b sales strategy 2021, digital pollution, b2b marketing campaign, marketing, b2b sales, judy estrin no full 56 5127b9f9-f1a8-4c2b-8ce9-17bf4f55ce74 Changing the ID Verification market, with a tech data-driven platform respecting the privacy of clients/users. Jay details his journey from early childhood to his current position as founder of Vyyer.

Growing up in a Lebanese family, the entrepreneurial spirit is something that is heavily embedded within their culture. 

Jay’s father was also an entrepreneur, so the influences and foundation to be successful were always there. 

Jay was technology oriented his entire life. Being a driving force for inciting the desire to make a difference in the B2B technology sector.

While he demonstrated these passions early on, it didn’t stop there. As he puts it: “I knew nothing, and wanted to learn everything.

He attended the NYU Stern School Of Business, receiving his BS in Finance in 2012. Shortly after achieving this milestone, he realized that this wasn’t the career path he envisioned for himself. 

In having this realization, he decided to pursue his passion in the technology sector as it relates to privacy and security, having been inspired from the events of identity theft happening with his sister. 

Jay has been the CEO of Vyyer since Feb 2017, and the CTO for Bestow App which focuses on solutions for contactless payments, since March of this year.

]]> Fri, 17 Sep 2021 20:00:00 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Jay details his journey from early childhood to his current position as founder of Vyyer.

Growing up in a Lebanese family, the entrepreneurial spirit is something that is heavily embedded within their culture. 

Jay’s father was also an entrepreneur, so the influences and foundation to be successful were always there. 

Jay was technology oriented his entire life. Being a driving force for inciting the desire to make a difference in the B2B technology sector.

While he demonstrated these passions early on, it didn’t stop there. As he puts it: “I knew nothing, and wanted to learn everything.

He attended the NYU Stern School Of Business, receiving his BS in Finance in 2012. Shortly after achieving this milestone, he realized that this wasn’t the career path he envisioned for himself. 

In having this realization, he decided to pursue his passion in the technology sector as it relates to privacy and security, having been inspired from the events of identity theft happening with his sister. 

Jay has been the CEO of Vyyer since Feb 2017, and the CTO for Bestow App which focuses on solutions for contactless payments, since March of this year.

]]> Changing the ID Verification market, with a tech data-driven platform respecting the privacy of clients/users. Gianni Quintana 00:59:25 In this episode, we are joined by Jay Maaraoui, CEO of Vyyer. Vyyer is a technology company that invented the first anonymous ID verification and they are also a product platform. To date, Vyyer has accrued a variety of accolades. They are about 100 times faster than other privacy platforms, such as Trulio. Jay goes into detail, discussing how his inner entrepreneurial spirit and family upbringing, inspired him to start the business. As he states: “In Lebanese culture, there are a lot of entrepreneurs, my father as a prime example of what it meant to be a true entrepreneur.” Jay’s vision with Vyyer is to go above and beyond in promoting practical and efficient security measures, when it comes to our privacy and security. One of the biggest turning points for starting Vyyer, was due to someone stealing his sister’s identity when she was young. Jay discusses a wide array of topics. Chief among those is the huge loopholes in the banking industry when it comes to security. As it relates to privacy and compliance, Vyyer is breaking the mold and going about conducting these procedures in a manner that is in the best interest of everyone who is involved. As it stands now, many companies are utilizing the same cookie cutter protocols when conducting security and privacy tasks. Jay discusses how privacy is a “fear-driven consumption”, but that other companies like Trulio, aren’t doing enough to guarantee the safety and well-being of its patrons. Users want to be presented with a fair choice when it comes to these matters, and this is where Vyyer is doing its due diligence in being innovative and ahead of the curve. In this episode, we are joined by Jay Maaraoui, CEO of Vyyer. Vyyer is a technology company that invented the first anonymous ID verification and they are also a product platform. To date, Vyyer has accrued a variety of accolades. They are about 100 times faster than other privacy platforms, such as Trulio. Jay goes into detail, discussing how his inner entrepreneurial spirit and family upbringing, inspired him to start the business. As he states: “In Lebanese culture, there are a lot of entrepreneurs, my father as a prime example of what it meant to be a true entrepreneur.” Jay’s vision with Vyyer is to go above and beyond in promoting practical and efficient security measures, when it comes to our privacy and security. One of the biggest turning points for starting Vyyer, was due to someone stealing his sister’s identity when she was young. Jay discusses a wide array of topics. Chief among those is the huge loopholes in the banking industry when it comes to security. As it relates to privacy and compliance, Vyyer is breaking the mold and going about conducting these procedures in a manner that is in the best interest of everyone who is involved. As it stands now, many companies are utilizing the same cookie cutter protocols when conducting security and privacy tasks. Jay discusses how privacy is a “fear-driven consumption”, but that other companies like Trulio, aren’t doing enough to guarantee the safety and well-being of its patrons. Users want to be presented with a fair choice when it comes to these matters, and this is where Vyyer is doing its due diligence in being innovative and ahead of the curve. id, vyyer, vyyer id verification, id verification, bank, privacy data, data, anonymous id verification, jason maaraoui, marketpalce, iphone data secure, security data, jay maaraoui, apple, verification, vyyer, cybersecurity no full 55 8c317d29-a9be-48c1-b614-8aed62d77232 Connecting All Data Points From Marketing, Sales, and Customer Success to Generate Revenue Using MindTickle Tue, 14 Sep 2021 19:15:00 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Connecting All Data Points From Marketing, Sales, and Customer Success to Generate Revenue Using MindTickle Gianni Quintana 00:51:17 🔴 The Smart Chickens Podcast 🐔 is an effort for teach at the world the secrets of the b2b Saas Deman Generation Growth. Every week our guest, that life in the sales and big marketing world, tell us about their goals, problem and solutions to growth their companies. 🟣 All its work is possible thanks of friends of digitechy.com the best 👏 demand generation growth consulgency 📈 🔵 Conect with our Host and founder od Digitechy in linkedIn 👉 https://www.linkedin.com/in/gianni-qu... 🟠 The others episodes and secrets os revenew groth in our web 👉 https://digitechy.com/smart-chickens/ 🔴 The Smart Chickens Podcast 🐔 is an effort for teach at the world the secrets of the b2b Saas Deman Generation Growth. Every week our guest, that life in the sales and big marketing world, tell us about their goals, problem and solutions to growth their companies. 🟣 All its work is possible thanks of friends of digitechy.com the best 👏 demand generation growth consulgency 📈 🔵 Conect with our Host and founder od Digitechy in linkedIn 👉 https://www.linkedin.com/in/gianni-qu... 🟠 The others episodes and secrets os revenew groth in our web 👉 https://digitechy.com/smart-chickens/ b2b marketing 2021, digitechy, sales marketing interview, sales marketing video, lisa sharapata, sales, customer engagement, retail marketing, b2b marketing strategies, focous growth, flexengage, b2b marketing analytics pardot, sales marketing strategy, b2b marketing funnel, data, sales marketing job, b2b marketing analytics, successful b2b sales strategy 2021, b2b marketing campaign, mindtickle, machine learning, marketing, b2b sales, grow with video live no full 54 69731fc6-8935-4b49-ac91-192e24c87bef NOT need Venture Capital Investment to be a successful SaaS Company | Guillaume Moubeche CEO of lemlist Guillaume’s early journey was full of successes and failures, as he so vividly describes.

He and his parents grew up on a farm in Southern France. His unbridled ambition is the driving force for putting him in the position he’s lucky to be in, today.

Before his journey brought him into the world of digital marketing, G was a chemical engineer, having received his first degree from Chimie ParisTech-PSL.

Every journey starts with rock-bottom level experiences. G travelled for a year, using social networks to stay at people’s homes. 

He would work in exchange for living accommodations, taking any job he could get his hands on to stay afloat. Once he uncovered his passion, he went back to school to study marketing at HEC Paris, launching his 1st business with his father.

Unfortunately the 1st business didn’t pan out in the ways he had hoped. As G states: ''When we launched our first website, we only got 6 orders.”

The relationship with his father suffered, due to the failures of the business. 

Following this journey of trials and tribulations, he went into an agency job with his friend, starting with outbound prospecting. He was the Co-Founder of LeadGuru.io

After a few months, they generated thousands and thousands in revenue. 

This, in turn, fostered the love for the industry. Which prompted G to start Lemlist in 2018.

If you’re interested in keeping up with G’s journey, see below for a list of the channels you can find him on:

Linkedin Profile: https://www.linkedin.com/in/-g-/

Lemlist Website: https://www.lemlist.com/

]]> Mon, 13 Sep 2021 20:00:00 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Guillaume’s early journey was full of successes and failures, as he so vividly describes.

He and his parents grew up on a farm in Southern France. His unbridled ambition is the driving force for putting him in the position he’s lucky to be in, today.

Before his journey brought him into the world of digital marketing, G was a chemical engineer, having received his first degree from Chimie ParisTech-PSL.

Every journey starts with rock-bottom level experiences. G travelled for a year, using social networks to stay at people’s homes. 

He would work in exchange for living accommodations, taking any job he could get his hands on to stay afloat. Once he uncovered his passion, he went back to school to study marketing at HEC Paris, launching his 1st business with his father.

Unfortunately the 1st business didn’t pan out in the ways he had hoped. As G states: ''When we launched our first website, we only got 6 orders.”

The relationship with his father suffered, due to the failures of the business. 

Following this journey of trials and tribulations, he went into an agency job with his friend, starting with outbound prospecting. He was the Co-Founder of LeadGuru.io

After a few months, they generated thousands and thousands in revenue. 

This, in turn, fostered the love for the industry. Which prompted G to start Lemlist in 2018.

If you’re interested in keeping up with G’s journey, see below for a list of the channels you can find him on:

Linkedin Profile: https://www.linkedin.com/in/-g-/

Lemlist Website: https://www.lemlist.com/

]]> NOT need Venture Capital Investment to be a successful SaaS Company | Guillaume Moubeche CEO of lemlist Gianni Quintana 00:51:14 In today’s episode, we are joined by Guillaume Moubeche or “G”, Founder of Lemlist, which was launched in 2018. As Guillaume describes: Lemlist is the first email outreach platform that allows you to automatically create personal images and videos for your campaigns. They also have the capabilities to help you jumpstart relationships by making your cold emails highly personalized and engaging from day one. You can also streamline and automate your follow-ups, put repetitive tasks on autopilot and be up to date with all of your tasks and objectives. Lemlist’s list of accolades is continuing to grow. Guillaume has brought the company to a point where it has amassed “8 million in Annual Recurring Revenue (ARR) in 3.5 years time!” His community has been dubbed as the “Lemlist Family”, as being consumer-oriented is what it’s all about for G and his expansive team. To date, Lemlist has 10k+ customers worldwide, has hired 40+ people for the team, and not to mention, all of this has been achieved without funding. Guillaume even mentions that he turned down a “30 million dollar venture capital investment”, in order to focus on organically growing the business and prioritizing the interactions with the customers. G is a firm believer that having the funds is not what will make or break a business, especially if this is a journey that you’re in for the long haul. As he puts it: “Stop raising funds. Go build your product and engage with customers.” G goes on to discuss that entrepreneurs should run the business the way THEY want to run it, and any outside involvement can pigeon hole the framework of the company. In today’s episode, we are joined by Guillaume Moubeche or “G”, Founder of Lemlist, which was launched in 2018. As Guillaume describes: Lemlist is the first email outreach platform that allows you to automatically create personal images and videos for your campaigns. They also have the capabilities to help you jumpstart relationships by making your cold emails highly personalized and engaging from day one. You can also streamline and automate your follow-ups, put repetitive tasks on autopilot and be up to date with all of your tasks and objectives. Lemlist’s list of accolades is continuing to grow. Guillaume has brought the company to a point where it has amassed “8 million in Annual Recurring Revenue (ARR) in 3.5 years time!” His community has been dubbed as the “Lemlist Family”, as being consumer-oriented is what it’s all about for G and his expansive team. To date, Lemlist has 10k+ customers worldwide, has hired 40+ people for the team, and not to mention, all of this has been achieved without funding. Guillaume even mentions that he turned down a “30 million dollar venture capital investment”, in order to focus on organically growing the business and prioritizing the interactions with the customers. G is a firm believer that having the funds is not what will make or break a business, especially if this is a journey that you’re in for the long haul. As he puts it: “Stop raising funds. Go build your product and engage with customers.” G goes on to discuss that entrepreneurs should run the business the way THEY want to run it, and any outside involvement can pigeon hole the framework of the company. b2b marketing 2021, email outreach platform, digitechy, sales marketing interview, sales marketing video, sales, customer engagement, retail marketing, b2b marketing strategies, ventue capital, focous growth, sales marketing and customer service, lemlist, guillaume moubeche, start ups, sales marketing strategy, saas, saas, software as a service, cmr, sales marketing job, venture capital, vp capital, b2b marketing campaign, cmr failded, marketing, b2b sales, grow with video live, successful saas sales strategy 2021 no full 53 15ac30a9-9cfb-477b-a270-fb33f904d317 Sam Capra: What it means to be successful in B2B sales? Sam Capra’s journey into the world of sales was not something he had envisioned for himself.

Having received his bachelor’s in Communications at The University Of Montevallo, Sam slowly nestled into the world of sales, starting off as a door to door salesman. 

He went on to work for some corporate influences in the B2B sector such as Cintas and Career Builders, but his scope of knowledge doesn’t stop here. Sam is fully aware of what it means to work for fully capable enterprise-level organizations as well as smaller scale start-ups.

If you’re interested in learning more about Sam & his journey, see below for his social media credentials:

Linkedin Profile: https://www.linkedin.com/in/samcapra/

flexEngage website: https://www.flexengage.com/

Sales Samurai Profile: https://www.linkedin.com/company/sales-samurai/

]]> Thu, 9 Sep 2021 22:00:00 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Sam Capra’s journey into the world of sales was not something he had envisioned for himself.

Having received his bachelor’s in Communications at The University Of Montevallo, Sam slowly nestled into the world of sales, starting off as a door to door salesman. 

He went on to work for some corporate influences in the B2B sector such as Cintas and Career Builders, but his scope of knowledge doesn’t stop here. Sam is fully aware of what it means to work for fully capable enterprise-level organizations as well as smaller scale start-ups.

If you’re interested in learning more about Sam & his journey, see below for his social media credentials:

Linkedin Profile: https://www.linkedin.com/in/samcapra/

flexEngage website: https://www.flexengage.com/

Sales Samurai Profile: https://www.linkedin.com/company/sales-samurai/

]]> Sam Capra: What it means to be successful in B2B sales? Gianni Quintana 00:54:10 In this episode, we are joined by Sam Capra - VP of Sales at flexEngage. He also does double duty as the podcast host of Sales Samurai, which is dedicated to helping and educating workers in the B2B sales sector. flexEngage is the leading provider of personalized transactional communications for retailers, it has enabled brands like Under Armour, GNC, DXL, and 5.11 Tactical to transform standard transactional touchpoints (receipts, order status messages, and shipment tracking page) into dynamic engagement channels that garner loyalty and revenue. Sam talks about what it means to be successful in B2B sales and how it’s important to understand all sectors of B2B marketing, whether it’s from the enterprise or startup level. Also mentions the effects of linchpin technology and outreach and its impact on the current climate of B2B marketing and sales In this episode, we are joined by Sam Capra - VP of Sales at flexEngage. He also does double duty as the podcast host of Sales Samurai, which is dedicated to helping and educating workers in the B2B sales sector. flexEngage is the leading provider of personalized transactional communications for retailers, it has enabled brands like Under Armour, GNC, DXL, and 5.11 Tactical to transform standard transactional touchpoints (receipts, order status messages, and shipment tracking page) into dynamic engagement channels that garner loyalty and revenue. Sam talks about what it means to be successful in B2B sales and how it’s important to understand all sectors of B2B marketing, whether it’s from the enterprise or startup level. Also mentions the effects of linchpin technology and outreach and its impact on the current climate of B2B marketing and sales b2b marketing 2021, gianni quintana, digitechy, sales marketing interview, sales marketing video, sales, customer engagement, retail marketing, b2b marketing strategies, focous growth, flexengage, b2b marketing analytics pardot, sales marketing and customer service, sales marketing strategy, b2b marketing funnel, sales marketing job, b2b marketing analytics, smart chickens podcast, sam capra, successful b2b sales strategy 2021, b2b marketing campaign, marketing, b2b sales, grow with video live, growth start ups no full 52 981f72a1-d115-4cf0-bf4b-3920c8e178e8 The Right Way To Create B2B Marketing with a B2C Lens | Justin Keller, VP of Marketing at Terminus Show Notes & Bio:

Justin Keller details his extensive journey in the world of B2B & Saas marketing. 

He went to business school at Indiana University,receiving his BA in English and Psychology, then proceeded to work in San Francisco for Visage, Jazz, and Whil Concepts. Inc, respectively. 

During this time, he also went on to receive his MBA from Purdue University in General Management.

During his time in San Francisco, his area of focus was primarily performance marketing. 

After his time in San Francisco came to an end, Justin transitioned into VP of Marketing at Sigstr, spending 3 years with them until Terminus acquired Sigstr in 2019.

During his tenure at Sigstr, he had an epiphany that marketing is so much more than just performance-based operations. 

If you’ve had the immense pleasure to be a part of Justin’s journey in the world of B2B/Saas marketing, then you too recognize the willingness and capabilities to leverage B2B marketing for consumers and clients. 

It’s very easy to utilize a run-of-the-mill sales funnel or buyer persona guide to entice customers to consume your products or services. 

However, the ways in which we buy into these services are always changing, and Justin makes it abundantly clear that this “one size fits all” method do not work.

Justin describes the B2B sector as a “noisy marketplace” and is dedicated to revamping the approach of B2B/Saas marketing, for the betterment of the digital marketing world. 

We are certain you will get the fundamental education on B2B Marketing with the intent of being more B2C if you follow Justin and his team at Terminus on their socials. 

Contact Information:

Justin Keller-VP Of Marketing at Terminus

Linkedin Profile: https://www.linkedin.com/in/justindkeller/

Terminus Website: https://terminus.com/

Top Key Takeaways from Justin Keller:

  • Hosting virtual events that are more like Coachella
  • B2B Marketing from perspective of consumer (B2C)
  • Getting away from the traditional methods of B2B Marketing, so that it’s not so linear and boring
  • Utilizing virtual events like Break Shit to act as a driving force for the B2B/SAAS sector of Digital Marketing
]]> Thu, 22 Jul 2021 19:00:00 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Show Notes & Bio:

Justin Keller details his extensive journey in the world of B2B & Saas marketing. 

He went to business school at Indiana University,receiving his BA in English and Psychology, then proceeded to work in San Francisco for Visage, Jazz, and Whil Concepts. Inc, respectively. 

During this time, he also went on to receive his MBA from Purdue University in General Management.

During his time in San Francisco, his area of focus was primarily performance marketing. 

After his time in San Francisco came to an end, Justin transitioned into VP of Marketing at Sigstr, spending 3 years with them until Terminus acquired Sigstr in 2019.

During his tenure at Sigstr, he had an epiphany that marketing is so much more than just performance-based operations. 

If you’ve had the immense pleasure to be a part of Justin’s journey in the world of B2B/Saas marketing, then you too recognize the willingness and capabilities to leverage B2B marketing for consumers and clients. 

It’s very easy to utilize a run-of-the-mill sales funnel or buyer persona guide to entice customers to consume your products or services. 

However, the ways in which we buy into these services are always changing, and Justin makes it abundantly clear that this “one size fits all” method do not work.

Justin describes the B2B sector as a “noisy marketplace” and is dedicated to revamping the approach of B2B/Saas marketing, for the betterment of the digital marketing world. 

We are certain you will get the fundamental education on B2B Marketing with the intent of being more B2C if you follow Justin and his team at Terminus on their socials. 

Contact Information:

Justin Keller-VP Of Marketing at Terminus

Linkedin Profile: https://www.linkedin.com/in/justindkeller/

Terminus Website: https://terminus.com/

Top Key Takeaways from Justin Keller:

  • Hosting virtual events that are more like Coachella
  • B2B Marketing from perspective of consumer (B2C)
  • Getting away from the traditional methods of B2B Marketing, so that it’s not so linear and boring
  • Utilizing virtual events like Break Shit to act as a driving force for the B2B/SAAS sector of Digital Marketing
]]> The Right Way To Create B2B Marketing with a B2C Lens | Justin Keller, VP of Marketing at Terminus Gianni Quintana 00:55:39 In this episode, we are joined by Justin Keller, who is the VP Of Marketing at Terminus. Terminus is a leader in ABM (Account-Based Marketing), which is responsible for powering high-performing marketing teams. Justin is a force multiplier when it comes to leveraging B2B marketing for Terminus and the clients they touch. His goal is to depart from the conventional methods of B2B Marketing, by focusing on pain and messaging points that consumers are truly passionate about. In fact, Justin is so passionate about consumer involvement that he decided to host and co-create a virtual event that is designed to address the outdated measures of outreach for B2B interactions. When crafting this virtual event, he wanted it to embody a “Coachella” of virtual B2B engagement. This virtual event was dubbed “Break Sh*t”, and it dispels the point that conventional B2B Marketing and “sales funnels” are effective. “Break Sh*t” takes a deep dive into analyzing the traditional methods of B2B Marketing, explaining that all social media channels and outlets know how to hit the right areas, but for the long-term, it’s not something that will yield conversions or consumer loyalty. The methods by which we buy products and services are always changing. The traditional funnel is linear, and this approach is not ideal when it comes to showing consideration for your buyers. As Justin so eloquently states: “Marketing is not just about operations. It’s about brand identity and understanding the soul.” He understands that B2B marketing at times can be like a black hole, of sorts. His goal is to work around this to make it more interesting for the consumers that are actively involved. Justin also goes on to discuss how these initiatives can be hard to enforce if you’re under a CEO who is unwilling or unable to understand how marketing works. He discusses ways to work around this and what the future looks like for B2B marketing capabilities. In this episode, we are joined by Justin Keller, who is the VP Of Marketing at Terminus. Terminus is a leader in ABM (Account-Based Marketing), which is responsible for powering high-performing marketing teams. Justin is a force multiplier when it comes to leveraging B2B marketing for Terminus and the clients they touch. His goal is to depart from the conventional methods of B2B Marketing, by focusing on pain and messaging points that consumers are truly passionate about. In fact, Justin is so passionate about consumer involvement that he decided to host and co-create a virtual event that is designed to address the outdated measures of outreach for B2B interactions. When crafting this virtual event, he wanted it to embody a “Coachella” of virtual B2B engagement. This virtual event was dubbed “Break Sh*t”, and it dispels the point that conventional B2B Marketing and “sales funnels” are effective. “Break Sh*t” takes a deep dive into analyzing the traditional methods of B2B Marketing, explaining that all social media channels and outlets know how to hit the right areas, but for the long-term, it’s not something that will yield conversions or consumer loyalty. The methods by which we buy products and services are always changing. The traditional funnel is linear, and this approach is not ideal when it comes to showing consideration for your buyers. As Justin so eloquently states: “Marketing is not just about operations. It’s about brand identity and understanding the soul.” He understands that B2B marketing at times can be like a black hole, of sorts. His goal is to work around this to make it more interesting for the consumers that are actively involved. Justin also goes on to discuss how these initiatives can be hard to enforce if you’re under a CEO who is unwilling or unable to understand how marketing works. He discusses ways to work around this and what the future looks like for B2B marketing capabilities. no full 51 a10c8f44-39cf-4983-9399-f3b4090a81e6 Gabriel Lim Co-founder & CEO Saleswhale.com How He's Created a Content Flywheel with His MasterClass Series Gabriel Lim really shares his 5-year journey from being accepted to the Y Combinator (YC-S16) class in San Francisco for his launch of Saleswhale.com from Singapore to the U.S. market. 

Fast forward to 2021 and Saleswhale.com has had incredible growth and being named by G2Crowds  top High User Adoption Best of Spring 2021, High Performer Spring 2021, and   Best Support Spring 2021. 

If you've been following Gabriel, as I have had the pleasure to do so over the last year or so, you'll notice an interesting pattern of high-quality, engaging, and well thoroughly planned out content execution on LinkedIn and other platforms. 

We deep dive into his scientific method approach and how he creates a framework of planning and reverse engineering his team's content engine to drive demand and inevitably turn followers into revenue.  

He also is generous in sharing his point of view on failures, why he feels it's important to have marketing campaign failures, and how that buys trust and credibility  in terms of latitude from other C-levels and sales when you are up-front about expectations of experimenting with content campaigns. 

There are many nuggets and key takeaways for other SaaS founders and heads of marketing or sales in this episode.  

Three key learnings you'll get are the following:

  • How to work from a scientific method to create content that solves problems and resonates
  • How to approach entering the U.S. market if you're a SaaS company from APAC or abroad
  • How transparency in the funnel and leveraging Saleswhale can lead to 2X more conversions
  • Why it's important to keep the middle of the funnel engaged to help build pipeline sales and close velocity

I'm certain you'll get even more from this episode by following Gabriel on LinkedIn, signing up for his newly minted newsletter, and  reaching out to him about Saleswhale. 

 

 

]]> Sat, 8 May 2021 12:23:25 +0000 gquintana@digitechy.com (Gabriel Lim, Gianni Quintana) https://www.digitechy.com/smart-chickens Gabriel Lim really shares his 5-year journey from being accepted to the Y Combinator (YC-S16) class in San Francisco for his launch of Saleswhale.com from Singapore to the U.S. market. 

Fast forward to 2021 and Saleswhale.com has had incredible growth and being named by G2Crowds  top High User Adoption Best of Spring 2021, High Performer Spring 2021, and   Best Support Spring 2021. 

If you've been following Gabriel, as I have had the pleasure to do so over the last year or so, you'll notice an interesting pattern of high-quality, engaging, and well thoroughly planned out content execution on LinkedIn and other platforms. 

We deep dive into his scientific method approach and how he creates a framework of planning and reverse engineering his team's content engine to drive demand and inevitably turn followers into revenue.  

He also is generous in sharing his point of view on failures, why he feels it's important to have marketing campaign failures, and how that buys trust and credibility  in terms of latitude from other C-levels and sales when you are up-front about expectations of experimenting with content campaigns. 

There are many nuggets and key takeaways for other SaaS founders and heads of marketing or sales in this episode.  

Three key learnings you'll get are the following:

  • How to work from a scientific method to create content that solves problems and resonates
  • How to approach entering the U.S. market if you're a SaaS company from APAC or abroad
  • How transparency in the funnel and leveraging Saleswhale can lead to 2X more conversions
  • Why it's important to keep the middle of the funnel engaged to help build pipeline sales and close velocity

I'm certain you'll get even more from this episode by following Gabriel on LinkedIn, signing up for his newly minted newsletter, and  reaching out to him about Saleswhale. 

 

 

]]> Gabriel Lim Co-founder & CEO Saleswhale.com How He's Created a Content Flywheel with His MasterClass Series Gabriel Lim, Gianni Quintana 00:45:21 In today’s episode, we have a very special guest Gabriel Lim who is Co-founder and CEO of Saleswhale.com a Sales Engagement AI platform, which helps to not let the middle of the funnel leads fall through the cracks. He's a software engineer from his academic and professional background which led to his curiosity playing around with Gmail's APIs and TensorFlow deep ML AI to build and become the co-founder and CEO of Saleswhale.com Saleswhale and the team were accepted to be part of the Y Combinator class of 2016 and he's been building out a platform ever since. Saleswhale's platform works nicely to help marketing and sales teams drive more revenue via automating intelligently their middle-of-the-funnel neglected leads to nurture them into SQLs in a more scalable and pragmatic matter. We deep dive into his founder's journey taking an APAC SaaS company fully into the U.S. market. He also shared with us his pragmatic and scientific method approach to creating powerful and relevant content strategies to build up the right type of sales demand for Saleswhale. He's a true practitioner of what he preaches and with his marketing team has created a very interesting master-class webinar series, think podcast-style content in a webinar/office hour typesetting which features and highlights some high-level SaaS experts. He unveils what process he follows to get the brand growth Saleswhale has been able to reach over the last year or so, it's not rocket science, but it does take some pretty smart planning and execution. Gabriel also shared his philosophy on how to prepare your sales team and leadership team for failure, if you don't have marketing campaigns fail, you're likely not experimenting enough and he clearly describes his stance and process behind calculated failures. In today’s episode, we have a very special guest Gabriel Lim who is Co-founder and CEO of Saleswhale.com a Sales Engagement AI platform, which helps to not let the middle of the funnel leads fall through the cracks. He's a software engineer from his academic and professional background which led to his curiosity playing around with Gmail's APIs and TensorFlow deep ML AI to build and become the co-founder and CEO of Saleswhale.com Saleswhale and the team were accepted to be part of the Y Combinator class of 2016 and he's been building out a platform ever since. Saleswhale's platform works nicely to help marketing and sales teams drive more revenue via automating intelligently their middle-of-the-funnel neglected leads to nurture them into SQLs in a more scalable and pragmatic matter. We deep dive into his founder's journey taking an APAC SaaS company fully into the U.S. market. He also shared with us his pragmatic and scientific method approach to creating powerful and relevant content strategies to build up the right type of sales demand for Saleswhale. He's a true practitioner of what he preaches and with his marketing team has created a very interesting master-class webinar series, think podcast-style content in a webinar/office hour typesetting which features and highlights some high-level SaaS experts. He unveils what process he follows to get the brand growth Saleswhale has been able to reach over the last year or so, it's not rocket science, but it does take some pretty smart planning and execution. Gabriel also shared his philosophy on how to prepare your sales team and leadership team for failure, if you don't have marketing campaigns fail, you're likely not experimenting enough and he clearly describes his stance and process behind calculated failures. video digital marketing agency, marketing and sales engagement ai platforms, demand gen saas strategies, demand gen podcast, sales engagement platforms, pillar content strategies for saas, saleswhale.com, conversational marketing drift consultancy, saas marketing automation, inbound marketing and sales strategist, fractional cmo, gabriel lim no full 49 b805af75-300d-49ea-8c33-d50b2af21e2a Darryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and Marketing Darryl shares some of his must-do strategies to build better alignment between sales and marketing to create the revenue engine. 

He believes firmly in SLA, sales lead agreements to keep both teams focused on revenue and maintain transparency between marketing and sales goals.  

We discuss marketing attribution to sales pipelines and what metrics are important to a CRO. 

Darryl shares some lessons learned on the people process of managing a revenue team and how to avoid misunderstanding and negative outcomes with your sales teams. 

He explains the criticalness of breaking down silos between marketing and sales, both in process, people and to build a culture of revenue team first, department or divisions second approach. 

We discuss some of the mar-tech that he deploys at VanillaSoft to rev up his demand-gen engine and how reverse engineering revenue goals to SQLs is key to putting a strategic demand gen plan for successful revenue attainment. 

As always, Darry doesn't hold back, he injects a bit of his humor but is all business about the practical and pragmatic approaches to build a world-class revenue team at VanillaSoft. 

He also gives us some of his favorite marketing/sales book recommendations such as Blue Ocean and some insights on what advice he would have given a younger Darryl Praill. 

 

]]> Thu, 6 May 2021 18:36:37 +0000 gquintana@digitechy.com (Darryl Praill, Gianni Quintana) https://www.digitechy.com/smart-chickens Darryl shares some of his must-do strategies to build better alignment between sales and marketing to create the revenue engine. 

He believes firmly in SLA, sales lead agreements to keep both teams focused on revenue and maintain transparency between marketing and sales goals.  

We discuss marketing attribution to sales pipelines and what metrics are important to a CRO. 

Darryl shares some lessons learned on the people process of managing a revenue team and how to avoid misunderstanding and negative outcomes with your sales teams. 

He explains the criticalness of breaking down silos between marketing and sales, both in process, people and to build a culture of revenue team first, department or divisions second approach. 

We discuss some of the mar-tech that he deploys at VanillaSoft to rev up his demand-gen engine and how reverse engineering revenue goals to SQLs is key to putting a strategic demand gen plan for successful revenue attainment. 

As always, Darry doesn't hold back, he injects a bit of his humor but is all business about the practical and pragmatic approaches to build a world-class revenue team at VanillaSoft. 

He also gives us some of his favorite marketing/sales book recommendations such as Blue Ocean and some insights on what advice he would have given a younger Darryl Praill. 

 

]]> Darryl Praill, CRO at VanillaSoft.com Discusses A CRO's Perspective: Creating Demand Engine Alignment with Sales and Marketing Darryl Praill, Gianni Quintana 01:02:55 In today’s episode, we have a very special guest Darryl Praill who is currently the CRO of VanillaSoft a SaaS leader in Sales Engagement software. He's a seasoned executive software professional, having navigated in his 30 plus year career through senior leadership roles in sales, marketing, and most currently on the revenue team. He has reached the following credentials and awards, voted by the industry and his peers: 2020 Top 10 SaaS Branding Expert ★ Top 19 B2B Marketer To Follow ★ Sales World Top 50 Keynote Speaker ★ Host of the Inside Inside Sales Podcast He’s helped raise millions in funding and taken companies public. He’s held executive roles with companies like SAP (Sybase), IBM (Cognos). He sought out by industry leaders including AC Nielsen, Salesforce.com, UBM, and Tweed We deep dive into his learned business acumen and experience as a former VP of Sales, recent CMO at VanillaSoft.com and how he has successfully, with some bumps along the way transitioned into his new CRO role at VanillaSoft. You’ll get a lot of his proven sales and marketing strategies and leadership insights from the always opinionated, informative and entertaining Darryl Praill. In today’s episode, we have a very special guest Darryl Praill who is currently the CRO of VanillaSoft a SaaS leader in Sales Engagement software. He's a seasoned executive software professional, having navigated in his 30 plus year career through senior leadership roles in sales, marketing, and most currently on the revenue team. He has reached the following credentials and awards, voted by the industry and his peers: 2020 Top 10 SaaS Branding Expert ★ Top 19 B2B Marketer To Follow ★ Sales World Top 50 Keynote Speaker ★ Host of the Inside Inside Sales Podcast He’s helped raise millions in funding and taken companies public. He’s held executive roles with companies like SAP (Sybase), IBM (Cognos). He sought out by industry leaders including AC Nielsen, Salesforce.com, UBM, and Tweed We deep dive into his learned business acumen and experience as a former VP of Sales, recent CMO at VanillaSoft.com and how he has successfully, with some bumps along the way transitioned into his new CRO role at VanillaSoft. You’ll get a lot of his proven sales and marketing strategies and leadership insights from the always opinionated, informative and entertaining Darryl Praill. vanillasoft, video digital marketing agency, cro, demand generation services, revenue operations saas, saas business podcast, marketing and sales alignment, conversational marketing drift consultancy, transitioning from cmo to cro in saas, saas marketing automation, inbound marketing and sales strategist, fractional cmo no full 48 e6609bc4-1c8d-4bbe-8700-d50e6756a989 Accelerating ParkMobile.io Users to 20 Million Subscribers by Leveraging Product Marketing Strategies Episode Summary

In today’s episode, we have a very special guest Jeff Perkins, CMO & Head of Product at ParkMobile.io

We delve into his career journey from advertising agencies into executive marketing and product marketing roles with b2b SaaS companies. He discusses his unique career path, which started grinding it out in the NYC advertising industry. Where he worked at Euro RSCG Worldwide (now called Havas) as an Account Director where he led all digital advertising efforts for the Volvo brand. He also had the unique opportunity to develop the ad campaign that launched Howard Stern on Sirius Satellite Radio in 2005.

He also worked at advertising giants Saatchi & Saatchi and worked on a diverse variety of brands including Tide, HBO, Pepsi, Michelin, Office Depot, Fruit Roll-Ups, Rockport, and Hasbro.

We discuss how ParkMobile.io used its expansive parking and customer data and turned it into multiple reports which they shared the information with parking operators in order to help cities, municipalities, and venues better understand how people were moving around during the pandemic.

They also managed to leverage this thought leadership content to become trusted advisors and to keep growing their footprint to over 400 locations during the 2020's pandemic and into today's current 2021 state.

Jeff shares how he thinks his origins on the advertising side have made a lasting impact on the approach to product marketing and his go-to-market strategies at ParkMobile.  He also feels strongly that to get to the C-level it's not about chasing the title, but really always be focused, curious and smart about how to add value and solve problems to help achieve the business goals of an organization.

He also shares how important product marketing and understanding the customer from a product marketing perspective has allowed for him to better serve as a CMO and more trusted C-Level at ParkMobile.

He shares with us some of his book recommendations, which are not business books, which provide him with some inspiration for his marketing strategies.

As leaders are readers, he has also authored a book that was released this year titled, "How Not to Suck at Marketing", soon to be released this year.

You can get more information about his book and professional background at https://www.hownottosuckatmarketing.com/

Jeff Perkins Bio & Contact Info:

Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped grow revenue 500% over a three-year period, leading to a $40 million Series C. He also has held senior leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff’s work has earned him numerous accolades including the Atlanta Business Chronicle’s MAX Award and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School where he is now an adjunct professor. He lives in Atlanta with his awesome wife, two adorable daughters (ages 9 and 12), and two poorly behaved dogs

CMO & Head of Product Marketing at ParkMobile.io

linkedin.com/in/jeffperkins1

Websites

parkmobile.io  (Company Website)

singlemindedproposition.com  (Blog)

Email

jperks@gmail.com

Twitter Handle

jeffperkins8

]]> Sat, 20 Feb 2021 21:33:27 +0000 gquintana@digitechy.com (Jeff Perkins, Gianni Quintana) https://www.digitechy.com/smart-chickens Episode Summary

In today’s episode, we have a very special guest Jeff Perkins, CMO & Head of Product at ParkMobile.io

We delve into his career journey from advertising agencies into executive marketing and product marketing roles with b2b SaaS companies. He discusses his unique career path, which started grinding it out in the NYC advertising industry. Where he worked at Euro RSCG Worldwide (now called Havas) as an Account Director where he led all digital advertising efforts for the Volvo brand. He also had the unique opportunity to develop the ad campaign that launched Howard Stern on Sirius Satellite Radio in 2005.

He also worked at advertising giants Saatchi & Saatchi and worked on a diverse variety of brands including Tide, HBO, Pepsi, Michelin, Office Depot, Fruit Roll-Ups, Rockport, and Hasbro.

We discuss how ParkMobile.io used its expansive parking and customer data and turned it into multiple reports which they shared the information with parking operators in order to help cities, municipalities, and venues better understand how people were moving around during the pandemic.

They also managed to leverage this thought leadership content to become trusted advisors and to keep growing their footprint to over 400 locations during the 2020's pandemic and into today's current 2021 state.

Jeff shares how he thinks his origins on the advertising side have made a lasting impact on the approach to product marketing and his go-to-market strategies at ParkMobile.  He also feels strongly that to get to the C-level it's not about chasing the title, but really always be focused, curious and smart about how to add value and solve problems to help achieve the business goals of an organization.

He also shares how important product marketing and understanding the customer from a product marketing perspective has allowed for him to better serve as a CMO and more trusted C-Level at ParkMobile.

He shares with us some of his book recommendations, which are not business books, which provide him with some inspiration for his marketing strategies.

As leaders are readers, he has also authored a book that was released this year titled, "How Not to Suck at Marketing", soon to be released this year.

You can get more information about his book and professional background at https://www.hownottosuckatmarketing.com/

Jeff Perkins Bio & Contact Info:

Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped grow revenue 500% over a three-year period, leading to a $40 million Series C. He also has held senior leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff’s work has earned him numerous accolades including the Atlanta Business Chronicle’s MAX Award and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School where he is now an adjunct professor. He lives in Atlanta with his awesome wife, two adorable daughters (ages 9 and 12), and two poorly behaved dogs

CMO & Head of Product Marketing at ParkMobile.io

linkedin.com/in/jeffperkins1

Websites

parkmobile.io  (Company Website)

singlemindedproposition.com  (Blog)

Email

jperks@gmail.com

Twitter Handle

jeffperkins8

]]> Accelerating ParkMobile.io Users to 20 Million Subscribers by Leveraging Product Marketing Strategies Jeff Perkins, Gianni Quintana 00:59:19 “How Not to Suck at Marketing”, was not only a standing-room-only breakout session for Jeff Perkins, currently CMO & Head of Product at ParkMobile in a previous role, but also the title of his recently published marketing book. From White House intern for the Clinton Administration to CMO, his journey has been very interesting. If you're an aspiring CMO or need a bit of inspiration from the success that Jeff’s team has had in growing to over 400 locations across the country for ParkMobile’s contactless parking and midterm mobility app, then this episode is for you. We explore Jeff’s path from big-name NY Advertising agencies, to SaaS start-up and his current role as CMO for ParkMobile. In this 120 second snippet, we discuss the “aha moments” of sharing parking mobility data to his b2b clients and leveraging thought leadership and data to build a brand for ParkMobile. 🌎Thought Leadership Content Creates Community Leveraging Agency Client Side Experience B2C for B2B 📚 Business book recommendations 👉 Get more about his unique career growth story and product marketing growth strategies on this episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (links in comments)! #businesspodcasts #peakcommunity #contentmarketing #parkmobile “How Not to Suck at Marketing”, was not only a standing-room-only breakout session for Jeff Perkins, currently CMO & Head of Product at ParkMobile in a previous role, but also the title of his recently published marketing book. From White House intern for the Clinton Administration to CMO, his journey has been very interesting. If you're an aspiring CMO or need a bit of inspiration from the success that Jeff’s team has had in growing to over 400 locations across the country for ParkMobile’s contactless parking and midterm mobility app, then this episode is for you. We explore Jeff’s path from big-name NY Advertising agencies, to SaaS start-up and his current role as CMO for ParkMobile. In this 120 second snippet, we discuss the “aha moments” of sharing parking mobility data to his b2b clients and leveraging thought leadership and data to build a brand for ParkMobile. 🌎Thought Leadership Content Creates Community Leveraging Agency Client Side Experience B2C for B2B 📚 Business book recommendations 👉 Get more about his unique career growth story and product marketing growth strategies on this episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (links in comments)! #businesspodcasts #peakcommunity #contentmarketing #parkmobile no full 47 394790f0-2771-46ce-a3f7-8ef8bde47012 How Category Designers Create and Dominate Markets, like AirBnB, Uber, Salesforce and Tesla with Christopher Lochhead, Legendary Marketing Executive and God Father of Category Design Thinking Christopher Lochhead Show Notes:

Check out his legendary podcast at:  www.lochhead.com

You can connect to him via LinkedIn at https://www.linkedin.com/in/christopherlochhead/

Follow and sometimes, if you're lucky enough to catch one of his Facebook workshops/chats you can drink some libations with Christopher and his Oddcast podcast crew on Facebook: https://www.facebook.com/christopher.lochhead

 

]]> Thu, 24 Dec 2020 12:55:26 +0000 gquintana@digitechy.com (Christopher Lochhead, Gianni Quintana) https://www.digitechy.com/smart-chickens Christopher Lochhead Show Notes:

Check out his legendary podcast at:  www.lochhead.com

You can connect to him via LinkedIn at https://www.linkedin.com/in/christopherlochhead/

Follow and sometimes, if you're lucky enough to catch one of his Facebook workshops/chats you can drink some libations with Christopher and his Oddcast podcast crew on Facebook: https://www.facebook.com/christopher.lochhead

 

]]> How Category Designers Create and Dominate Markets, like AirBnB, Uber, Salesforce and Tesla with Christopher Lochhead, Legendary Marketing Executive and God Father of Category Design Thinking Christopher Lochhead, Gianni Quintana 01:25:50 Gracias for pressing PLAY, y Welcome to SmartChickens a Working Together Smarter Diversity Meets Innovation & Growth Podcast. In today’s episode, we have a very special guest who needs no introduction but here goes, he’s the God-father of Category Design strategy, Christopher Lochhead, and legendary marketing executive! Christopher is a #1 Apple Business Podcaster, #1 Amazon Marketing author, and a “Godfather of Category Design”. Lochhead has been an advisor to over 50 venture-backed startups, is a venture capital limited partner, and a former three-time Silicon Valley public company CMO (Vantive, Scient, Mercury Interactive), and entrepreneur. Lochhead hosts the award-winning dialogue podcast “Follow Your Different” and award-winning “Lochhead on Marketing” podcast and is co-author of two international bestsellers: Niche Down and Play Bigger. He has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. We discuss his origin story from dropping out of high school in Canada and creating his own path to success as a solopreneur, we delve into his point of view around Category Design, why it's the only true path to differentiate and win big in today’s highly competitive market place. He also shares the top decision-makers who have to embrace Category Design as a business and go to market strategy, and yes it's a C-level, but you’ll be surprised by his answer. He delves into what Category Design is not, so executives and stakeholders don’t fall into pitfalls of category design confusion. He also describes how Category Design can shape culture, describing Eddie Yoon's missionary versus mercenary mentality around work culture. We also have a very special cameo by a furry feline, which shows Christopher Lochhead’s incredible awareness of detail and saved one of nine lives of Bean, his rescue kitten. He also gives us some of his book recommendations to get exponentially better and he shares the advice he would give or reflect on to a younger Christopher if he could go back to the future, there’s throwing down the rope and Counting Crows reference to his answer. Gracias for pressing PLAY, y Welcome to SmartChickens a Working Together Smarter Diversity Meets Innovation & Growth Podcast. In today’s episode, we have a very special guest who needs no introduction but here goes, he’s the God-father of Category Design strategy, Christopher Lochhead, and legendary marketing executive! Christopher is a #1 Apple Business Podcaster, #1 Amazon Marketing author, and a “Godfather of Category Design”. Lochhead has been an advisor to over 50 venture-backed startups, is a venture capital limited partner, and a former three-time Silicon Valley public company CMO (Vantive, Scient, Mercury Interactive), and entrepreneur. Lochhead hosts the award-winning dialogue podcast “Follow Your Different” and award-winning “Lochhead on Marketing” podcast and is co-author of two international bestsellers: Niche Down and Play Bigger. He has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. We discuss his origin story from dropping out of high school in Canada and creating his own path to success as a solopreneur, we delve into his point of view around Category Design, why it's the only true path to differentiate and win big in today’s highly competitive market place. He also shares the top decision-makers who have to embrace Category Design as a business and go to market strategy, and yes it's a C-level, but you’ll be surprised by his answer. He delves into what Category Design is not, so executives and stakeholders don’t fall into pitfalls of category design confusion. He also describes how Category Design can shape culture, describing Eddie Yoon's missionary versus mercenary mentality around work culture. We also have a very special cameo by a furry feline, which shows Christopher Lochhead’s incredible awareness of detail and saved one of nine lives of Bean, his rescue kitten. He also gives us some of his book recommendations to get exponentially better and he shares the advice he would give or reflect on to a younger Christopher if he could go back to the future, there’s throwing down the rope and Counting Crows reference to his answer. video digital marketing agency, christopher lochhead, ecommerce consultancy, category design thinking, conversational marketing drift consultancy, saas marketing automation, inbound marketing and sales strategist, fractional cmo, niche down, play bigger, category design yes full 46 65aa7b6a-3303-46d0-bb28-0bb862395fbe Scott Brinker, VP Platform Ecosystem HubSpot: Next Decade of MarTech Evolution Harmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the "augmented marketer", and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way. 

However, Scott firmly believes that the human intangibles and strengths around human empathy, culture and collaboration, and human creativity are still very much part of the evolution of MarTech outside of platforms and AI software. 

We discuss an incredible collaboration with WPP (world-renown advertising agency) which led to a whitepaper and study on the 5 trends shaping the future decade of MarTech. 

The five trends he covers in more detail below:

  1. “No Code” Citizen Creators
  2. Platforms, Networks & Marketplaces
  3. The Great App Explosion
  4. From Big Data to Big Ops
  5. Harmonizing Humans & Machines

If you'd like to contact Scott to learn more about MarTech, he can be reached at the following:

Scott Contact Info:

LinkedIn Profile: https://www.linkedin.com/in/sjbrinker/

Twitter Profile: @chiefmartech

Published Books:  Hacking Marketing

Scott's Book Recommendation:

Antifragile Things that Gain from Disorder by Nassim Nicholas Talem 

Chief Editor at:  www.chiefmartech.com

 

]]> Mon, 21 Dec 2020 00:39:00 +0000 gquintana@digitechy.com (Gianni Quintana, Scott Brinker) https://www.digitechy.com/smart-chickens Harmonizing machine learning with human intelligence and a non-linear way of thinking is what Scott has dubbed the "augmented marketer", and as big ops move towards big ops, AI will facilitate the heavy-lifting of data points to uncovers and synthesize martech in a scalable way. 

However, Scott firmly believes that the human intangibles and strengths around human empathy, culture and collaboration, and human creativity are still very much part of the evolution of MarTech outside of platforms and AI software. 

We discuss an incredible collaboration with WPP (world-renown advertising agency) which led to a whitepaper and study on the 5 trends shaping the future decade of MarTech. 

The five trends he covers in more detail below:

  1. “No Code” Citizen Creators
  2. Platforms, Networks & Marketplaces
  3. The Great App Explosion
  4. From Big Data to Big Ops
  5. Harmonizing Humans & Machines

If you'd like to contact Scott to learn more about MarTech, he can be reached at the following:

Scott Contact Info:

LinkedIn Profile: https://www.linkedin.com/in/sjbrinker/

Twitter Profile: @chiefmartech

Published Books:  Hacking Marketing

Scott's Book Recommendation:

Antifragile Things that Gain from Disorder by Nassim Nicholas Talem 

Chief Editor at:  www.chiefmartech.com

 

]]> Scott Brinker, VP Platform Ecosystem HubSpot: Next Decade of MarTech Evolution Gianni Quintana, Scott Brinker 00:50:19 In today’s episode, we have a very special guest the God-father of MarTech strategy, Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech He has lived through the intersection of technology platforms and ecosystems and marketing strategy and operations spanning over two decades. As VP Platform Ecosystem at HubSpot, he shaps the company's platform strategy and leads business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017 by ScribbleLive out of Canada. Since 2008, he’s also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his best-known projects is his creation of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals. He’s the best-selling author of "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. I am a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing. We discuss his origin story from a software programmer teenager in South Florida building multiplayer games within bulletin boards, to graduating with a B.S. in Computer Science from NY’s Columbia University and also earned an MS in Computer Science from Harvard University and earned as a Sloan Fellow his MBA from MIT’s precious Sloan School of Management. He’s been a successful entrepreneur with a successful exit of his own SaaS company, Ion Interactive in the interactive content space, to his recent role as VP of Platform Ecosystems for Hubspot and the changing mar-tech landscape and trends shifting towards big data to big ops side of things, the great App Explosion, AI and Harmonization between Humans and Machines, which he’s dubbed the augmented marketer, no-code citizen creators, and the rise of platforms, networks and market places. The next few decades are sure to propel incredible growth in digital marketing. He also gives us some of his book recommendations to get 1% better and he shares the advice she would give a younger Scott if he could go back to the future. In today’s episode, we have a very special guest the God-father of MarTech strategy, Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech He has lived through the intersection of technology platforms and ecosystems and marketing strategy and operations spanning over two decades. As VP Platform Ecosystem at HubSpot, he shaps the company's platform strategy and leads business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017 by ScribbleLive out of Canada. Since 2008, he’s also run the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. One of his best-known projects is his creation of the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serves as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals. He’s the best-selling author of "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. I am a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing. We discuss his origin story from a software programmer teenager in South Florida building multiplayer games within bulletin boards, to graduating with a B.S. in Computer Science from NY’s Columbia University and also earned an MS in Computer Science from Harvard University and earned as a Sloan Fellow his MBA from MIT’s precious Sloan School of Management. He’s been a successful entrepreneur with a successful exit of his own SaaS company, Ion Interactive in the interactive content space, to his recent role as VP of Platform Ecosystems for Hubspot and the changing mar-tech landscape and trends shifting towards big data to big ops side of things, the great App Explosion, AI and Harmonization between Humans and Machines, which he’s dubbed the augmented marketer, no-code citizen creators, and the rise of platforms, networks and market places. The next few decades are sure to propel incredible growth in digital marketing. He also gives us some of his book recommendations to get 1% better and he shares the advice she would give a younger Scott if he could go back to the future. video digital marketing agency, scott brinker, ecommerce consultancy, conversational marketing drift consultancy, martech landscape 2021, saas marketing automation, inbound marketing and sales strategist, hubspot, fractional cmo, chiefmartech no full 45 03a77a58-76bd-4fca-b770-18e3a5710714 DigitalHire.com : Redefining the Interview Process for Today's Digital Native Candidates and Employers Shaping the Future Workforce. Karishma Veljee bio:

Founded a high-volume sales hiring recruitment firm, called Karvel Consulting  and also the co-founder and president of DigitalHire.com a video interviewing platform designed to help businesses connect better with candidates during the hiring process while saving 40% of valuable time back to focus on their business. 

She attended Clark University, where she graduated with a B.S. in Economics and Political Science 

She shares her POV from first-hand experience working in high sales hires call-centers and understands the challenges which HR recruiting teams have during the hiring process. 

She shares three business books for folks that want to take new knowledge and get 1% better each day. 

To connect with Karishma, you can reach her via LinkedIn a the following:

https://www.linkedin.com/in/karishmaveljee/

]]> Mon, 14 Dec 2020 15:54:03 +0000 gquintana@digitechy.com (Gianni Quintana, Karishma Veljee) https://www.digitechy.com/smart-chickens Karishma Veljee bio:

Founded a high-volume sales hiring recruitment firm, called Karvel Consulting  and also the co-founder and president of DigitalHire.com a video interviewing platform designed to help businesses connect better with candidates during the hiring process while saving 40% of valuable time back to focus on their business. 

She attended Clark University, where she graduated with a B.S. in Economics and Political Science 

She shares her POV from first-hand experience working in high sales hires call-centers and understands the challenges which HR recruiting teams have during the hiring process. 

She shares three business books for folks that want to take new knowledge and get 1% better each day. 

To connect with Karishma, you can reach her via LinkedIn a the following:

https://www.linkedin.com/in/karishmaveljee/

]]> DigitalHire.com : Redefining the Interview Process for Today's Digital Native Candidates and Employers Shaping the Future Workforce. Gianni Quintana, Karishma Veljee 00:54:03 In today’s episode, we have a very special guest Karishma Veljee, she’s the co-founder and president of DigitalHire, a digital interview platform that helps employers get to know their candidates and make better hiring decisions, all while getting time back in their day to focus on 𝗚𝗥𝗢𝗪𝗜𝗡𝗚 their business. She shared with me her origin story from growing up in Pakistan and learning the life of a successful entrepreneur her father to studying college abroad here in the U.S. at Clark University and majoring with a Bachelor of Arts in Economics and Political Science. Her journey during and post-college in the sales trenches led her to an entrepreneurship journey founding a successful recruitment firm that recently provided her and her co-founders with the idea for her second venture, a SaaS Video Interviewing Platform, Digital Hire. We discuss the changing hiring landscape with Millenials and Gen-Z professionals being the new workforce demographics and how personal branding and showcasing soft-skills is becoming more important for candidates looking to differentiate themselves from potential hiring managers and employers. Alternatively, employers who are looking to become an employer of choice in their industry, also have to humanize their brand and find new ways to connect with potential hires and showcase their unique corporate culture in a very competitive recruitment atmosphere. DigitalHire is on a fast-pace track for growth, working across diverse industries helping HR and talent management professionals to connect better with top talent candidates by leveraging their video interviewing platform to gain back 40% time back in their day and focus their efforts on growing their business. She also gives us some of her book recommendations to get 1% better and she shares the advice she would give a younger Karishma if she could go back to the future. In today’s episode, we have a very special guest Karishma Veljee, she’s the co-founder and president of DigitalHire, a digital interview platform that helps employers get to know their candidates and make better hiring decisions, all while getting time back in their day to focus on 𝗚𝗥𝗢𝗪𝗜𝗡𝗚 their business. She shared with me her origin story from growing up in Pakistan and learning the life of a successful entrepreneur her father to studying college abroad here in the U.S. at Clark University and majoring with a Bachelor of Arts in Economics and Political Science. Her journey during and post-college in the sales trenches led her to an entrepreneurship journey founding a successful recruitment firm that recently provided her and her co-founders with the idea for her second venture, a SaaS Video Interviewing Platform, Digital Hire. We discuss the changing hiring landscape with Millenials and Gen-Z professionals being the new workforce demographics and how personal branding and showcasing soft-skills is becoming more important for candidates looking to differentiate themselves from potential hiring managers and employers. Alternatively, employers who are looking to become an employer of choice in their industry, also have to humanize their brand and find new ways to connect with potential hires and showcase their unique corporate culture in a very competitive recruitment atmosphere. DigitalHire is on a fast-pace track for growth, working across diverse industries helping HR and talent management professionals to connect better with top talent candidates by leveraging their video interviewing platform to gain back 40% time back in their day and focus their efforts on growing their business. She also gives us some of her book recommendations to get 1% better and she shares the advice she would give a younger Karishma if she could go back to the future. video digital marketing agency, hrconsulting, ecommerce consultancy, conversational marketing drift consultancy, recruitingtech, saas marketing automation, inbound marketing and sales strategist, fractional cmo, video interviewing platform no full 44 874dc380-0eaf-468e-ba4d-0535157ce348 Top Content Strategies from a Forbes #20 Privately Held Companies: Ryan Leschel Content Marketer Fewer flights mean more driving, the trillion-dollar automotive industry has been busy working on how to win millennials car buyers as more people pack and drive during C19.  

As part of our EOY, and plan ahead focus “strategic business strategies” series, and also in reverence to Veterans this week, we wanted to share a part of a candid and insightful conversation with Ryan Leschel, content marketer at the JM&A Group, a division of the $17Billion diverse automotive parent company JM Family Enterprises.  

We have a very real and candid conversation around him and the marketing team's content strategies to help dealerships across the nation better serve their customers.  

 

⚡Pillar Content Executed Creatively  

 

🗽Ex-Marine Vet Mindset Impact (protecting our liberties)

 

📚 Business book recommendations

Contact info for our guest, Ryan Leschel can be contacted via 

LinkedIn at: https://www.linkedin.com/in/ryanleschel/

 

 

 

Ryan shares his unique POV, using the lens of military-life as a Marine Corps vet and how it's shaped his work and life.

]]> Fri, 13 Nov 2020 17:57:22 +0000 gquintana@digitechy.com (Ryan Leschel, Gianni Quintana) https://www.digitechy.com/smart-chickens Fewer flights mean more driving, the trillion-dollar automotive industry has been busy working on how to win millennials car buyers as more people pack and drive during C19.  

As part of our EOY, and plan ahead focus “strategic business strategies” series, and also in reverence to Veterans this week, we wanted to share a part of a candid and insightful conversation with Ryan Leschel, content marketer at the JM&A Group, a division of the $17Billion diverse automotive parent company JM Family Enterprises.  

We have a very real and candid conversation around him and the marketing team's content strategies to help dealerships across the nation better serve their customers.  

 

⚡Pillar Content Executed Creatively  

 

🗽Ex-Marine Vet Mindset Impact (protecting our liberties)

 

📚 Business book recommendations

Contact info for our guest, Ryan Leschel can be contacted via 

LinkedIn at: https://www.linkedin.com/in/ryanleschel/

 

 

 

Ryan shares his unique POV, using the lens of military-life as a Marine Corps vet and how it's shaped his work and life.

]]> Top Content Strategies from a Forbes #20 Privately Held Companies: Ryan Leschel Content Marketer Ryan Leschel, Gianni Quintana 00:57:20 In today’s episode we have a very special guest Ryan Leschel, Digital Content Marketer at the JM&A Group a division of JM Family Enterprises a $17.1 Billion diversified automotive company, ranked # 20 on Fortune’s largest privately held companies list, as well as #26 on Fortune’s Best Places to Work lists. He shared with me what the content marketing team has focused on during C19 and beyond to strategically and creatively better serve their customers (dealership owners, c-level management, F&I and sales management), to make their dealership partners improve the buying experience during these unprecedented time in the automotive industry. Now, I know Ryan because I had the pleasure to work with him and I quickly realized he had a knack for writing pillar content and understanding the relationship to demand generation strategy. I also got to know him on a personal level, and know he’s had an incredible experience, serving our country in his early 20’s across the globe with the Marine Corps. His content marketing background includes being a successful intern with ESPN (Radio Broadcast team), producing interesting content based sports shows and events, managing over 40 demanding clients and their content/SEO strategy at a niche boutique agency in South Florida and now he’s working with the 8,000-pound gorilla in the automotive Finance & Insurance niche space, with JM&A Group, where he and his colleagues in the marketing team are developing all the demand gen and educational thought leadership content to drive sales growth in the billions for their partner dealerships across the U.S. in the process. We have a very real and candid conversation around his view of Content Marketing targeted to the changing demographics of the Millennial and Gen Z automotive consumers. Also we explore the unique paths his team took during C19 to differentiate themselves from other folks within an ever-increasingly competitive and noisy automotive financial services market. He also dives into how his time spent around the globe as a Marine Corp military man and his journey has shaped his work mindset, leadership style and so much more both at work and in his personal life. He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Ryan if he could go back to the future. In today’s episode we have a very special guest Ryan Leschel, Digital Content Marketer at the JM&A Group a division of JM Family Enterprises a $17.1 Billion diversified automotive company, ranked # 20 on Fortune’s largest privately held companies list, as well as #26 on Fortune’s Best Places to Work lists. He shared with me what the content marketing team has focused on during C19 and beyond to strategically and creatively better serve their customers (dealership owners, c-level management, F&I and sales management), to make their dealership partners improve the buying experience during these unprecedented time in the automotive industry. Now, I know Ryan because I had the pleasure to work with him and I quickly realized he had a knack for writing pillar content and understanding the relationship to demand generation strategy. I also got to know him on a personal level, and know he’s had an incredible experience, serving our country in his early 20’s across the globe with the Marine Corps. His content marketing background includes being a successful intern with ESPN (Radio Broadcast team), producing interesting content based sports shows and events, managing over 40 demanding clients and their content/SEO strategy at a niche boutique agency in South Florida and now he’s working with the 8,000-pound gorilla in the automotive Finance & Insurance niche space, with JM&A Group, where he and his colleagues in the marketing team are developing all the demand gen and educational thought leadership content to drive sales growth in the billions for their partner dealerships across the U.S. in the process. We have a very real and candid conversation around his view of Content Marketing targeted to the changing demographics of the Millennial and Gen Z automotive consumers. Also we explore the unique paths his team took during C19 to differentiate themselves from other folks within an ever-increasingly competitive and noisy automotive financial services market. He also dives into how his time spent around the globe as a Marine Corp military man and his journey has shaped his work mindset, leadership style and so much more both at work and in his personal life. He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Ryan if he could go back to the future. video digital marketing agency, b2b podcast, content marketing, ecommerce consultancy, conversational marketing drift consultancy, marketing and business podcast, saas marketing automation, inbound marketing and sales strategist, automotive marketing, fractional cmo no full 43 e2c4dbc7-7a4c-455d-b682-0e05175f2d50 John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy John Rougeux Bio and Show Notes:

LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/

B2B Growth Podcast Co-Host

FlagandFrontier.com  Category Design Strategist

Book Recommendations to get 1% better:

7 Category Design Business Strategy Criteria  & What CD is Not:

  1. Category Design Isn't Necessarily Being First to Market
  2. Category Design Isn't Winning Awards on Gartner, G2Crowd, or Forrester
  3. Category Design Isn't a Gimmicky Slogan or Advertising GTM campaign
  4. Don't Vilify Something that is Good at Another Context as Nemesis to base Category Design
  5. There Has to Be a Significant Business Pain Identified by your ICP or Buyer Personas
  6. You Should Be Able to Solve a Problem in Meaningful way Not Just Surface-based, but Deeper
  7. You Need Buy-in from CEO/Founder C-level stakeholders To Launch a Category Design Business Strategy

 

 

 

]]> Tue, 20 Oct 2020 13:29:44 +0000 gquintana@digitechy.com (Gianni Quintana, John Rougeux) https://www.digitechy.com/smart-chickens John Rougeux Bio and Show Notes:

LinkedIn profile: https://www.linkedin.com/in/johnbrougeux/

B2B Growth Podcast Co-Host

FlagandFrontier.com  Category Design Strategist

Book Recommendations to get 1% better:

7 Category Design Business Strategy Criteria  & What CD is Not:

  1. Category Design Isn't Necessarily Being First to Market
  2. Category Design Isn't Winning Awards on Gartner, G2Crowd, or Forrester
  3. Category Design Isn't a Gimmicky Slogan or Advertising GTM campaign
  4. Don't Vilify Something that is Good at Another Context as Nemesis to base Category Design
  5. There Has to Be a Significant Business Pain Identified by your ICP or Buyer Personas
  6. You Should Be Able to Solve a Problem in Meaningful way Not Just Surface-based, but Deeper
  7. You Need Buy-in from CEO/Founder C-level stakeholders To Launch a Category Design Business Strategy

 

 

 

]]> John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy Gianni Quintana, John Rougeux 01:04:40 In today’s episode, we have a very special guest John Rougeux, VP of Marketing Strategy at Bomb Bomb, where he’s focused on re-humanizing the way people do business through personal, 1-1 video. As VP Marketing Strategy, he’s leading their content team on category design, strategic messaging, positioning, and content strategy. We discuss his entrepreneurial background which includes being a successful founder of Causely, where he built the world's first SaaS platform to help SMBs generate referrals using cause marketing. He oversaw all growth efforts and recruited over 6,000 SMBs to join our community, raising over $2 million for charity in the process. He built our marketing processes and the team from scratch. They were awarded #1 Place to Work in Kentucky in 2016 and received recognition from Entrepreneur and Outside Magazine for having a great company culture. Causely was acquired by SkyFii a cloud-based software helps you streamline operations, drive marketing results, and improve the visitor experience. In 2018 he led the team as VP of Marketing North America, before his recent role as VP of Marketing Strategy at BombBomb. He is also the co-host of the B2B Growth podcast. We have a very real and candid conversation around his view of Category Design as a unique path to differentiate your organization in an ever-increasingly competitive and noisy market. He also dives into his founder journey using Category Design with Causely and how he’s shaping Bomb Bomb's strategic marketing growth via the lens of Category Design. In today’s episode, we have a very special guest John Rougeux, VP of Marketing Strategy at Bomb Bomb, where he’s focused on re-humanizing the way people do business through personal, 1-1 video. As VP Marketing Strategy, he’s leading their content team on category design, strategic messaging, positioning, and content strategy. We discuss his entrepreneurial background which includes being a successful founder of Causely, where he built the world's first SaaS platform to help SMBs generate referrals using cause marketing. He oversaw all growth efforts and recruited over 6,000 SMBs to join our community, raising over $2 million for charity in the process. He built our marketing processes and the team from scratch. They were awarded #1 Place to Work in Kentucky in 2016 and received recognition from Entrepreneur and Outside Magazine for having a great company culture. Causely was acquired by SkyFii a cloud-based software helps you streamline operations, drive marketing results, and improve the visitor experience. In 2018 he led the team as VP of Marketing North America, before his recent role as VP of Marketing Strategy at BombBomb. He is also the co-host of the B2B Growth podcast. We have a very real and candid conversation around his view of Category Design as a unique path to differentiate your organization in an ever-increasingly competitive and noisy market. He also dives into his founder journey using Category Design with Causely and how he’s shaping Bomb Bomb's strategic marketing growth via the lens of Category Design. video digital marketing agency, category design podcast, category design consulting, ecommerce consultancy, conversational marketing drift consultancy, saas marketing automation, inbound marketing and sales strategist, fractional cmo, category design business strategy, playbigger and niche down category design books no full 42 a08e447d-13b8-43f0-a2ea-486a917be5c8 How to Leverage Venture Capital to Grow, Whether as a Founder or Investor with Sergio Marrero of RBL1.com Sergio Marrero, is the Managing Partner for a double-line venture capital investment firm he founded over 2 years ago, called Rebel One Ventures, www.RBL1.com. 

His goal is to educate via his online VC programs to both founders and investors, how to leverage VC monies to leverage their companies growth trajectory. 

His comprehensive programs go through the nuts and bolts of creating a fundraising pitch deck, identifying the key metrics investors look for, and how to stand out among the crowd. His programs take from his decade-plus experiences with top notch venture firms he's worked at, his own experience as a start-up founder, and research from Harvard case studies and others to help create the winning formula which entrepreneurs  can follow to secure funding.

In this episode, he candidly discussed his VC journey, both as founder and investor, one which took him to Chile for the launch of an HR educational startup, back-packing through South America during this experience, and the lessons he learned from the failed start-up. 

Sergio Marrero has some interesting concepts of how founders of color and women should look at VC or not as a financial instrument to fund the growth of their businesses. 

He describes his own experiences with two failed start-ups, what he learned with Deloitte's Innovation and Growth Group, and how his collective experience gave way to his current company, Rebel Fund Ventures, RBL1.com

We discuss the generational wealth gap and lack of access to VC funding for founders and investors of color, and how his programs can change this gap. 

We wrap up the conversation with some of his favorite both business and fictional books that are helping to shape his mindset and his outlook of the VC community through and post C19. 

]]> Wed, 30 Sep 2020 09:35:18 +0000 gquintana@digitechy.com (Sergio Marrero, Gianni Quinana) https://www.digitechy.com/smart-chickens Sergio Marrero, is the Managing Partner for a double-line venture capital investment firm he founded over 2 years ago, called Rebel One Ventures, www.RBL1.com. 

His goal is to educate via his online VC programs to both founders and investors, how to leverage VC monies to leverage their companies growth trajectory. 

His comprehensive programs go through the nuts and bolts of creating a fundraising pitch deck, identifying the key metrics investors look for, and how to stand out among the crowd. His programs take from his decade-plus experiences with top notch venture firms he's worked at, his own experience as a start-up founder, and research from Harvard case studies and others to help create the winning formula which entrepreneurs  can follow to secure funding.

In this episode, he candidly discussed his VC journey, both as founder and investor, one which took him to Chile for the launch of an HR educational startup, back-packing through South America during this experience, and the lessons he learned from the failed start-up. 

Sergio Marrero has some interesting concepts of how founders of color and women should look at VC or not as a financial instrument to fund the growth of their businesses. 

He describes his own experiences with two failed start-ups, what he learned with Deloitte's Innovation and Growth Group, and how his collective experience gave way to his current company, Rebel Fund Ventures, RBL1.com

We discuss the generational wealth gap and lack of access to VC funding for founders and investors of color, and how his programs can change this gap. 

We wrap up the conversation with some of his favorite both business and fictional books that are helping to shape his mindset and his outlook of the VC community through and post C19. 

]]> How to Leverage Venture Capital to Grow, Whether as a Founder or Investor with Sergio Marrero of RBL1.com Sergio Marrero, Gianni Quinana 00:40:50 In this episode we have a very special guest Sergio Marrero, Managing Partner of Rebel One Ventures, he is a serial entrepreneur, founder, investor, TEDx speaker, and coach who graduated from the Harvard Business School and the Harvard Kennedy School of Government. He previously worked at PepsiCo, Teach For America, and the Deloitte Consulting Strategy Operations group. While in graduate school he conducted his thesis on venture studios and accelerating impact innovation at the intersection of business and government. He set up operations for two funds each raising $100M, produces a VC and CEO LiveStream Series called RBL1 Live and is Managing Director of Rebel One - a double bottom line investing fund and investor network accelerating rebels innovating for a better world. We have a very real and candid conversation around his view of VC funding for both investors and founders of color, why he believes there’s a lack of diversity and low percentages of access to funding for POC founders, and how his VC funding online programs are helping change those numbers. He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Sergio Marrero if he could go back to the future. In this episode we have a very special guest Sergio Marrero, Managing Partner of Rebel One Ventures, he is a serial entrepreneur, founder, investor, TEDx speaker, and coach who graduated from the Harvard Business School and the Harvard Kennedy School of Government. He previously worked at PepsiCo, Teach For America, and the Deloitte Consulting Strategy Operations group. While in graduate school he conducted his thesis on venture studios and accelerating impact innovation at the intersection of business and government. He set up operations for two funds each raising $100M, produces a VC and CEO LiveStream Series called RBL1 Live and is Managing Director of Rebel One - a double bottom line investing fund and investor network accelerating rebels innovating for a better world. We have a very real and candid conversation around his view of VC funding for both investors and founders of color, why he believes there’s a lack of diversity and low percentages of access to funding for POC founders, and how his VC funding online programs are helping change those numbers. He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Sergio Marrero if he could go back to the future. video digital marketing agency, ecommerce consultancy, fund raising, vc funding, rbl1, conversational marketing drift consultancy, saas marketing automation, venture capital, inbound marketing and sales strategist, venture capitals, fractional cmo, vc funding for poc no full 41 68f07e8d-2ea7-4631-baa4-bd191f906fb5 Kathy Fasanella: The Changing Landscape of Mentoring and Hiring in Healthcare Bio and Contact information: Kathy Fasanella

Expertise in Resume Writer, LinkedIn Specialist, Life Coach, Mentor, Healthcare Executive Consultant, Owner of MyHireRoads.com

Outside of MyHireRoads.com, she's mentoring GWU Students by reviewing and revising their resumes as well as identifying career directions based on their skill sets. 

She set up a mentoring program for GWU Milken School of Public Health utilizing Smartsheet as a project management tool. She was able to work with the students to have 39 first-year students matched up with 57 alumni members who were seasoned executives in their field.

 

She the creator of affordable resumes, LinkedIn Profiles with coaching, mentoring services for students as well as Senior individuals reentering the job market after being laid off or re-engineered.

Formerly she was VP of Business Development and Insurance Compliance at Diopsys, I collaborated with the President and CEO of the company to file patents and conduct clinical trials that generated revenue of up to $60 million each year. 

She contributed to the commercialization of a breakthrough technology to screen for visual and hearing disorders in infants and preschool children. 

She additionally worked with New York legislators in Albany, NY to establish a vision-screening bill which authorized reimbursement
 

Key Contributions:
- Co-authored the business plan for Diopsys, Inc, named "Most Successful Startup Company" at the New Jersey New Venture Conference in 2001.

She can be reached for a complimentary consult on her services via  LinkedIn

 

]]> Thu, 3 Sep 2020 15:11:04 +0000 gquintana@digitechy.com (Kathy Fasanella, Gianni Quintana) https://www.digitechy.com/smart-chickens Bio and Contact information: Kathy Fasanella

Expertise in Resume Writer, LinkedIn Specialist, Life Coach, Mentor, Healthcare Executive Consultant, Owner of MyHireRoads.com

Outside of MyHireRoads.com, she's mentoring GWU Students by reviewing and revising their resumes as well as identifying career directions based on their skill sets. 

She set up a mentoring program for GWU Milken School of Public Health utilizing Smartsheet as a project management tool. She was able to work with the students to have 39 first-year students matched up with 57 alumni members who were seasoned executives in their field.

 

She the creator of affordable resumes, LinkedIn Profiles with coaching, mentoring services for students as well as Senior individuals reentering the job market after being laid off or re-engineered.

Formerly she was VP of Business Development and Insurance Compliance at Diopsys, I collaborated with the President and CEO of the company to file patents and conduct clinical trials that generated revenue of up to $60 million each year. 

She contributed to the commercialization of a breakthrough technology to screen for visual and hearing disorders in infants and preschool children. 

She additionally worked with New York legislators in Albany, NY to establish a vision-screening bill which authorized reimbursement
 

Key Contributions:
- Co-authored the business plan for Diopsys, Inc, named "Most Successful Startup Company" at the New Jersey New Venture Conference in 2001.

She can be reached for a complimentary consult on her services via  LinkedIn

 

]]> Kathy Fasanella: The Changing Landscape of Mentoring and Hiring in Healthcare Kathy Fasanella, Gianni Quintana 01:05:39 In today’s episode, we have a very special guest Kathy Fasanella, she’s a female pioneer in healthcare, a graduate of the Milken Institute of Public Health - ranked 12th in the country and mentor for their graduate MHA programs. She has worked 30+ years in the healthcare industry in diverse roles. She was the Vice President of many global Insurance companies, Optum Healthcare, Cigna corporation among others. In addition, she was the COO of one of the largest Multispecialty groups in the US. In addition, she founded a startup company and was able to grow it to approximately 6 figures. Today she is the owner and the president of MyHireRoads.com whose purpose is helping all levels of job seekers to get hired. She also oversees the mentoring program at GWU graduate school mentoring students to enter the healthcare field. We have a very real and candid conversation around her journey in the private health insurance industry. She shares her experience in the C-suite as a professional woman, working in a very male-dominated industry. She gives aspiring women in healthcare some advice and insights on how to pursue your career goals in healthcare. In today’s episode, we have a very special guest Kathy Fasanella, she’s a female pioneer in healthcare, a graduate of the Milken Institute of Public Health - ranked 12th in the country and mentor for their graduate MHA programs. She has worked 30+ years in the healthcare industry in diverse roles. She was the Vice President of many global Insurance companies, Optum Healthcare, Cigna corporation among others. In addition, she was the COO of one of the largest Multispecialty groups in the US. In addition, she founded a startup company and was able to grow it to approximately 6 figures. Today she is the owner and the president of MyHireRoads.com whose purpose is helping all levels of job seekers to get hired. She also oversees the mentoring program at GWU graduate school mentoring students to enter the healthcare field. We have a very real and candid conversation around her journey in the private health insurance industry. She shares her experience in the C-suite as a professional woman, working in a very male-dominated industry. She gives aspiring women in healthcare some advice and insights on how to pursue your career goals in healthcare. video digital marketing agency, healthcaremanagement, ecommerce consultancy, conversational marketing drift consultancy, saas marketing automation, diversityworkforce, inbound marketing and sales strategist, womeninhealthcare, womenentreprenuership, fractional cmo, gwumilkeninstitute no full 40 4584dc4c-059d-4b23-8f44-376bc9f07032 How Professional Soccer Leagues are Opening Up Globally and Their Impact on Sports Culture and Business. A little background on Phil Schoen:

Born in Los Angeles and raised in Miami, he was the kid that used to sneak my transistor radio under his pillow at bedtime, slowly turning the dial so he could listen to a game from those far-off, exciting places like St. Louis or Cleveland.

He worked at his high school radio station for fun, earning a degree in broadcast journalism from Bowling Green State University. Along the way, he called his share of games and even narrated documentary videos for one of his professors. Eventually, he realized his voice was his calling.

He began pursuing his career at various radio stations in New Jersey and Ohio before his love of the beautiful game led him to Texas to work for a minor league soccer team. A return to South Florida led to a return to broadcasting and the start of his television career.

Today, in addition to calling soccer matches alongside the legendary Ray Hudson, he's launched his own company, VoiceGoals, Inc., providing voice-overs, voice acting, and narration around the world.

Fun Facts About Phil:

  • He was the first voice of Major League Soccer, serving as the lead announcer for the first five years of MLS’s existence.
  • He has announced games in three different World Cup tournaments, (1994, 1998 and 2006,) and three different Copa Americas, (1993, 1995 and 2015.)
  • He provided commentary for EA Sports FIFA 2000 soccer video game.
  • He and his family have participated in mission trips to Honduras for the past five years.
  • He enjoys swimming, biking, golf and even kicking the ball around when I have the time.
  • He loves to read, listen to audio dramas and old-time radio and watch British TV shows like “Sherlock” and “Doctor Who”
  • His grandmother, Adrienne Ames has a star on the Hollywood Walk of Fame and my grandfather has had his work exhibited at the Metropolitan Museum of Art in New York City.

To learn how to get professional voice over talent and production for your organization, visit:

VoiceGoals to learn more and schedule a Zoom call and to hear voice over and broadcasting samples visit, PhilSchoen.com

]]> Fri, 21 Aug 2020 20:33:32 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens A little background on Phil Schoen:

Born in Los Angeles and raised in Miami, he was the kid that used to sneak my transistor radio under his pillow at bedtime, slowly turning the dial so he could listen to a game from those far-off, exciting places like St. Louis or Cleveland.

He worked at his high school radio station for fun, earning a degree in broadcast journalism from Bowling Green State University. Along the way, he called his share of games and even narrated documentary videos for one of his professors. Eventually, he realized his voice was his calling.

He began pursuing his career at various radio stations in New Jersey and Ohio before his love of the beautiful game led him to Texas to work for a minor league soccer team. A return to South Florida led to a return to broadcasting and the start of his television career.

Today, in addition to calling soccer matches alongside the legendary Ray Hudson, he's launched his own company, VoiceGoals, Inc., providing voice-overs, voice acting, and narration around the world.

Fun Facts About Phil:

  • He was the first voice of Major League Soccer, serving as the lead announcer for the first five years of MLS’s existence.
  • He has announced games in three different World Cup tournaments, (1994, 1998 and 2006,) and three different Copa Americas, (1993, 1995 and 2015.)
  • He provided commentary for EA Sports FIFA 2000 soccer video game.
  • He and his family have participated in mission trips to Honduras for the past five years.
  • He enjoys swimming, biking, golf and even kicking the ball around when I have the time.
  • He loves to read, listen to audio dramas and old-time radio and watch British TV shows like “Sherlock” and “Doctor Who”
  • His grandmother, Adrienne Ames has a star on the Hollywood Walk of Fame and my grandfather has had his work exhibited at the Metropolitan Museum of Art in New York City.

To learn how to get professional voice over talent and production for your organization, visit:

VoiceGoals to learn more and schedule a Zoom call and to hear voice over and broadcasting samples visit, PhilSchoen.com

]]> How Professional Soccer Leagues are Opening Up Globally and Their Impact on Sports Culture and Business. Gianni Quintana 01:01:16 In today's episode, we have an incredible guest, covering a sport that I'm completely fanatical about, which is futbol, the beautiful game, soccer to gringos to US fans of the sport. Phil Schoen is a professional sportscaster and sports journalist featured prominently on ABC, ESPN, Fox Sports, beIN Sports, SiriusXM, and many more networks, channels, and stations. He’s widely recognized for calling soccer matches such as Super Classicos between Real Madrid and Barcelona alongside the legendary Ray Hudson on beIN sports. He shares his unique origin journey and shares his POV and insights on the global professional soccer outlook for this season* and 2021 amid C19. This is part of a candid conversation with Phil where he shares with us some universal insights on how to pursue your career goals while not jeopardizing your health and family-time values. ⚽focus on goals, not the prize 🌍 the changing world of pro sports 📚 book recommendations to get 1% better In today's episode, we have an incredible guest, covering a sport that I'm completely fanatical about, which is futbol, the beautiful game, soccer to gringos to US fans of the sport. Phil Schoen is a professional sportscaster and sports journalist featured prominently on ABC, ESPN, Fox Sports, beIN Sports, SiriusXM, and many more networks, channels, and stations. He’s widely recognized for calling soccer matches such as Super Classicos between Real Madrid and Barcelona alongside the legendary Ray Hudson on beIN sports. He shares his unique origin journey and shares his POV and insights on the global professional soccer outlook for this season* and 2021 amid C19. This is part of a candid conversation with Phil where he shares with us some universal insights on how to pursue your career goals while not jeopardizing your health and family-time values. ⚽focus on goals, not the prize 🌍 the changing world of pro sports 📚 book recommendations to get 1% better video digital marketing agency, #smartchickenspodcast, ecommerce consultancy, #digitechy, conversational marketing drift consultancy, #mlsunites, #originstories, saas marketing automation, inbound marketing and sales strategist, fractional cmo, #sportsmarketing #laliga #diversitythinkingmatters no full 39 40f7203a-4648-40f6-9b1a-1c754330b369 Why Being Intentional Is Better than Being Brilliant: Insights Sangram Vagre ABM Category Creator, Chief Evangelist and Co-Founder of Terminus Thu, 20 Aug 2020 18:57:42 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Why Being Intentional Is Better than Being Brilliant: Insights Sangram Vagre ABM Category Creator, Chief Evangelist and Co-Founder of Terminus Gianni Quintana 00:58:36 In today’s episode, we have a very special guest Sangram Vagre, he’s the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies. He is also the host and founder of the top 50 business podcast - FlipMyFunnel and because Mr. BOOM has more energy than a pinned up hamster on a mini-treadmill, he JUST LAUNCHED a private b2b marketing and sales leader community. The Peak Community, a private community for marketers and leaders, focuses on sharing a collective knowledge from the expertise of members with the intention to get 1% better.and host of FlipMyFunnel with 100K community members in marketing and sales, We have a very real conversation around his journey from India where he obtained his B.S. in Computer Sciences at Nagpur University to obtain his Masters in Computer Science at The University of Alabama, and his career experience throughout his journey from becoming the Co-Founder, CMO and now Chief Evangelist of Terminus an ABM SaaS leader. We discuss his point of view around AMB, alignment of marketing and sales, how to leverage your superpowers to make your career more enjoyable and productive. He shares his belief in the power of letting go to watch you grow, not an easy thing for C-levels and A-Type personalities to do, but in his opinion essential for sustained career and personal growth. We get over 10 quality gems of his insights ranging from what it took to build a category, SaaS platform organization to how to intentionally create successful multiple engagement-driven content programs such as his LinkedIn Live Series, The Peak Community, FlipMyFunnel Podcast and the power that frequency and consistency have to their success. We chat about where he sees Marketing and Sales evolving in b2b SaaS and ABM’s role in this "happening now" evolution. He gives us some valuable book recommendations and what he would tell a younger Sangram on a trip with Marty in his Back to The Future DeLorean. In today’s episode, we have a very special guest Sangram Vagre, he’s the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies. He is also the host and founder of the top 50 business podcast - FlipMyFunnel and because Mr. BOOM has more energy than a pinned up hamster on a mini-treadmill, he JUST LAUNCHED a private b2b marketing and sales leader community. The Peak Community, a private community for marketers and leaders, focuses on sharing a collective knowledge from the expertise of members with the intention to get 1% better.and host of FlipMyFunnel with 100K community members in marketing and sales, We have a very real conversation around his journey from India where he obtained his B.S. in Computer Sciences at Nagpur University to obtain his Masters in Computer Science at The University of Alabama, and his career experience throughout his journey from becoming the Co-Founder, CMO and now Chief Evangelist of Terminus an ABM SaaS leader. We discuss his point of view around AMB, alignment of marketing and sales, how to leverage your superpowers to make your career more enjoyable and productive. He shares his belief in the power of letting go to watch you grow, not an easy thing for C-levels and A-Type personalities to do, but in his opinion essential for sustained career and personal growth. We get over 10 quality gems of his insights ranging from what it took to build a category, SaaS platform organization to how to intentionally create successful multiple engagement-driven content programs such as his LinkedIn Live Series, The Peak Community, FlipMyFunnel Podcast and the power that frequency and consistency have to their success. We chat about where he sees Marketing and Sales evolving in b2b SaaS and ABM’s role in this "happening now" evolution. He gives us some valuable book recommendations and what he would tell a younger Sangram on a trip with Marty in his Back to The Future DeLorean. no full 38 0b733791-729d-4f55-9bf8-6875f686b281 Bryan Smith Co-Founder MyLeon.co Challenging the Employee Engagement Status Quo through AI Powered Individual Employee Tailored Programs Episode Summary

In today’s episode, we have a very special guest Bryan Smith, Co-founder of MyLeon.co, a very niche AI Employee Engagement Platform, it's a new kind of thinking for HR and C-levels looking to really empower their employees in an individualized way towards creating a super performer.

Bryan shares an interesting conversation around his origin story growing up in Philadelphia, his sports science consultant career journey with a U.S. Track & Field Olympic athletes, which catapulted him to better understand the need to individualize employee engagement programs for companies who are looking to create top performers. 

He talks about what's wrong with the corporate culture is everything mentality currently in companies and how to better serve one employee based on their individual goals, psyche, physical, motivational and work and life skills, versus the standard HR/Talent Management status quo of one to many approach or style.  Below are just some of the takeaways from this interesting episode. 

1. Culture alone won't guarantee loyalty or high performance
2. Curating to an employees individual needs is where the future of EX is heading (actually it's here already)
3. Never second-guess your journey, as an entrepreneur you have to believe in your mission/vision 

We also take the fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what he would say to a younger Bryan Smith.

You'll also see and hear his book recommendations during this episode to get 1% better each day! 

]]> Wed, 19 Aug 2020 19:48:09 +0000 gquintana@digitechy.com (Gianni Quintana, Bryan Smith) https://www.digitechy.com/smart-chickens Episode Summary

In today’s episode, we have a very special guest Bryan Smith, Co-founder of MyLeon.co, a very niche AI Employee Engagement Platform, it's a new kind of thinking for HR and C-levels looking to really empower their employees in an individualized way towards creating a super performer.

Bryan shares an interesting conversation around his origin story growing up in Philadelphia, his sports science consultant career journey with a U.S. Track & Field Olympic athletes, which catapulted him to better understand the need to individualize employee engagement programs for companies who are looking to create top performers. 

He talks about what's wrong with the corporate culture is everything mentality currently in companies and how to better serve one employee based on their individual goals, psyche, physical, motivational and work and life skills, versus the standard HR/Talent Management status quo of one to many approach or style.  Below are just some of the takeaways from this interesting episode. 

1. Culture alone won't guarantee loyalty or high performance
2. Curating to an employees individual needs is where the future of EX is heading (actually it's here already)
3. Never second-guess your journey, as an entrepreneur you have to believe in your mission/vision 

We also take the fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what he would say to a younger Bryan Smith.

You'll also see and hear his book recommendations during this episode to get 1% better each day! 

]]> Bryan Smith Co-Founder MyLeon.co Challenging the Employee Engagement Status Quo through AI Powered Individual Employee Tailored Programs Gianni Quintana, Bryan Smith 00:52:27 Is Corporate Culture and Employee Engagement Really Meeting Employees Expectations in 2020? Bryan Smith, Co-Founder of MyLeon.com a SaaS AI-Driven Employee Engagement platform shares his POV and also how working with Rio 2016 Olympic Athletes, gives him some unique perspective for the need for a more curated employee engagement experience. This is part of a candid conversation with Bryan Smith, co-founder of MyLeon dot co, (not com). He shares an interesting conversation around his time as a sports science consultant for U.S. Track and Field working with the U.S. and global Olympic athletes who participated in the Rio 2016 Olympics. We discuss his point of view around corporate culture and the transformation trends within HR and employee engagement and overall corporate wellness space. 🏃‍♂️🥈🏃‍♀️ working with Olympic athletes 🌍origin impacts your entrepreneurial journey 📚 business book recommendations Bryan explains how he finds top athletes need customized training programs to become world-class athletes is not too different than what employees need to become high performers. 👉 Get more about his employee engagement perspectives and his unique origin story on this week's Workforce pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (digitechy.com/smart-chickens) You'll also get three books he recommends, which have made him a better leader and more astute with his businesses. Is Corporate Culture and Employee Engagement Really Meeting Employees Expectations in 2020? Bryan Smith, Co-Founder of MyLeon.com a SaaS AI-Driven Employee Engagement platform shares his POV and also how working with Rio 2016 Olympic Athletes, gives him some unique perspective for the need for a more curated employee engagement experience. This is part of a candid conversation with Bryan Smith, co-founder of MyLeon dot co, (not com). He shares an interesting conversation around his time as a sports science consultant for U.S. Track and Field working with the U.S. and global Olympic athletes who participated in the Rio 2016 Olympics. We discuss his point of view around corporate culture and the transformation trends within HR and employee engagement and overall corporate wellness space. 🏃‍♂️🥈🏃‍♀️ working with Olympic athletes 🌍origin impacts your entrepreneurial journey 📚 business book recommendations Bryan explains how he finds top athletes need customized training programs to become world-class athletes is not too different than what employees need to become high performers. 👉 Get more about his employee engagement perspectives and his unique origin story on this week's Workforce pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (digitechy.com/smart-chickens) You'll also get three books he recommends, which have made him a better leader and more astute with his businesses. video digital marketing agency, employee diversity, ecommerce consultancy, employee engagement platforms, saas hr solutions, conversational marketing drift consultancy, saas marketing automation, inbound marketing and sales strategist, fractional cmo yes full 37 91a4f1e4-f478-4b20-8ac7-89b1ac35daf5 KK Diaz, Finding the Courage to Climb Mount Kilimanjaro to Find Purpose in Life & Business KK Diaz Professional Background:

He helps business leaders drive digital transformation, business strategists, digital marketer, and investors. A 5x Author with knowledge of 5 South African dialect languages.  He is a life-long learner and entrepreneur (started at 9 selling candy in school with his cousin Vincent). 

He is CEO of A-Game Business, a consultancy that helps businesses around the world to drive digital transformation that improves business performance, customer experiences and increases brand equity.

His latest book, 'Thrive', helps business leaders unlock digital transformation, remain relevant and avoid disruption. For a FREE copy go to: www.agamebusiness.com/digital-transformation-ebook/

As a philanthropist, for 12 years now he devotes his spare time to E4+C (Entrepreneurs For Positive Change), a collective of entrepreneurs who donate their time and efforts to supporting disadvantaged communities and Non-Profits to grow. KK Diaz headed on an epic journey that would see him climb Mt Kilimanjaro as one of the E4+C Projects. He now helps soon-to-be-released prisoners to start businesses and learn digital skills so they can start businesses and careers when they leave prison. This is how he's helping to reduce crime and recidivism.

Clients he's worked with include Iron Mountain, Sasol, Henley Business School, Anglo Zimele, MacRobert Attorneys, The Da Vinci Institute, Distinctive Group, Dell Financial Services, Oracle, The JHB Chamber, Workshop 17, BMGlobal, Sun Goddess and many others.

His most recent appointment has been as Executive Chairman  at The Pangea Foundation serving in Johannesburg, Gauteng, South Africa. 

Their Purpose: To give everyone an opportunity to live a life of dignity.

The Pangea Foundation drives township economic revitalization. We achieve this by supporting government, non-profits, and corporates in rolling out meaningful economic transformation and job creation initiatives within communities that need it the most.

His book recommendations to get 1% better are the following:

1. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Hardcover – September 26, 2017  

by W. Chan Kim  (Author), Renée Mauborgne  (Author)

2. Reinventing Organizations: An Illustrated Invitation to Join the Conversation on Next-Stage Organizations Paperback – June 30, 2016

by Frederic Laloux (Author), Etienne Appert (Illustrator)

3. Scaling Lean: Mastering the Key Metrics for Startup Growth Hardcover – June 14, 2016

by Ash Maurya (Author)

KK Diaz's books and free eBook download can be found on his website here. 

 

 

]]> Thu, 13 Aug 2020 19:17:29 +0000 gquintana@digitechy.com (KK Diaz) https://www.digitechy.com/smart-chickens KK Diaz Professional Background:

He helps business leaders drive digital transformation, business strategists, digital marketer, and investors. A 5x Author with knowledge of 5 South African dialect languages.  He is a life-long learner and entrepreneur (started at 9 selling candy in school with his cousin Vincent). 

He is CEO of A-Game Business, a consultancy that helps businesses around the world to drive digital transformation that improves business performance, customer experiences and increases brand equity.

His latest book, 'Thrive', helps business leaders unlock digital transformation, remain relevant and avoid disruption. For a FREE copy go to: www.agamebusiness.com/digital-transformation-ebook/

As a philanthropist, for 12 years now he devotes his spare time to E4+C (Entrepreneurs For Positive Change), a collective of entrepreneurs who donate their time and efforts to supporting disadvantaged communities and Non-Profits to grow. KK Diaz headed on an epic journey that would see him climb Mt Kilimanjaro as one of the E4+C Projects. He now helps soon-to-be-released prisoners to start businesses and learn digital skills so they can start businesses and careers when they leave prison. This is how he's helping to reduce crime and recidivism.

Clients he's worked with include Iron Mountain, Sasol, Henley Business School, Anglo Zimele, MacRobert Attorneys, The Da Vinci Institute, Distinctive Group, Dell Financial Services, Oracle, The JHB Chamber, Workshop 17, BMGlobal, Sun Goddess and many others.

His most recent appointment has been as Executive Chairman  at The Pangea Foundation serving in Johannesburg, Gauteng, South Africa. 

Their Purpose: To give everyone an opportunity to live a life of dignity.

The Pangea Foundation drives township economic revitalization. We achieve this by supporting government, non-profits, and corporates in rolling out meaningful economic transformation and job creation initiatives within communities that need it the most.

His book recommendations to get 1% better are the following:

1. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Hardcover – September 26, 2017  

by W. Chan Kim  (Author), Renée Mauborgne  (Author)

2. Reinventing Organizations: An Illustrated Invitation to Join the Conversation on Next-Stage Organizations Paperback – June 30, 2016

by Frederic Laloux (Author), Etienne Appert (Illustrator)

3. Scaling Lean: Mastering the Key Metrics for Startup Growth Hardcover – June 14, 2016

by Ash Maurya (Author)

KK Diaz's books and free eBook download can be found on his website here. 

 

 

]]> KK Diaz, Finding the Courage to Climb Mount Kilimanjaro to Find Purpose in Life & Business KK Diaz 01:07:04 In today’s episode, we have a very special guest KK Diaz, my brother from another mother. We share an interesting conversation around his origin story growing up in South Africa, his career journey with a major U.S. company in Sage, which catapulted him to explore entrepreneurship and opened the doors to his own digital transformation consultancy, all while owning a music record label for the underground South African artist scene. He talks about building up his courage and purpose to climb Mount Kilimanjaro and the impact it had on his life and career. Now 5 authored books later and with a thriving consultancy, he gives us some of his book recommendations to get 1% better, insights on authoring books, and his process. We go over three takeaways he's experienced during his journey, which he feels can be helpful to navigate our current business atmosphere: 1. Refection is key to find your true purpose-driven life 2. Courage is important, take your risks with conviction towards your purpose-driven life 3. Seek like-minded people to work together and go further instead of solo through your journey We also take the fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what he would say to a younger KK. In today’s episode, we have a very special guest KK Diaz, my brother from another mother. We share an interesting conversation around his origin story growing up in South Africa, his career journey with a major U.S. company in Sage, which catapulted him to explore entrepreneurship and opened the doors to his own digital transformation consultancy, all while owning a music record label for the underground South African artist scene. He talks about building up his courage and purpose to climb Mount Kilimanjaro and the impact it had on his life and career. Now 5 authored books later and with a thriving consultancy, he gives us some of his book recommendations to get 1% better, insights on authoring books, and his process. We go over three takeaways he's experienced during his journey, which he feels can be helpful to navigate our current business atmosphere: 1. Refection is key to find your true purpose-driven life 2. Courage is important, take your risks with conviction towards your purpose-driven life 3. Seek like-minded people to work together and go further instead of solo through your journey We also take the fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what he would say to a younger KK. video digital marketing agency, digital and sales marketing strategies, origin stories global entrepreneurship, ecommerce consultancy, conversational marketing drift consultancy, digital transformation strategic consultancy, saas marketing automation, inbound marketing and sales strategist, fractional cmo, diversity innovation growth strategies no full 36 ed3c6afc-d2a4-4065-b7c6-b2ce7df1348e Sam Meyers, COVID 19 Current and Future Status from the POV of an Administrative Healthcare Management Resident John Hopkins Bayview Medical Center Sam is currently an Administrative Resident at Johns Hopkins Bayview Medical Center, which was founded in 1773, the Johns Hopkins Bayview Medical Center, which is one of the oldest, continuous health care institutions on the East Coast. 

He is also a third-year student of the Masters in Healthcare Administration program at The George Washington University- Milken Institute School of Public Health. He was elected President of the MHA student association by my colleagues for the 2019 year.

During his collegiate studies, he Triple Majored at Drake University in Des Moines, IA- B.S. Biology, B.S. Psychology, and B.S. Neuroscience along with an Honors Track focus on Moral Philosophy. He graduated with honors in December of 2014.

After completing these degrees he attended two years of Medical School at Des Moines University School of Osteopathic Medicine before deciding to make the career change to pursue an administrative role in healthcare.

During his transition, he worked as a Substitute Teacher for the School District of Clayton in St. Louis Missouri, his home town, teaching all subjects in grades K-12.

We discuss what he’s seeing first hand as part of the front-line in healthcare during this global pandemic and data around Covid-19 and the challenges of sharing data within our current U.S. healthcare systems.  

 

We get some of his insights and recommendations to new healthcare entrants in the frontline, nurses, med-techs and admins, and what he sees is happening for them as they enter into the system during C19.  

 

We get some of his must-read medical journals and websites to get better information around C19 and our healthcare systems.

 

📈 current data resources for C19 John Hopkins and others

👨‍🏫 importance of mentors or career counselors/coaches

👩‍⚕️ tips and advice for new workforce entrants to healthcare services

 

 

Sam explains the complexity of sharing data across multiple health systems and how this deters a more collective and holistic approach to tackling C19  87-second video clip.

 

 

👉 Get more about his inspired approach to leveraging your unique origin story on this week's Healthcare pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show 

 

]]> Tue, 11 Aug 2020 20:12:32 +0000 gquintana@digitechy.com (Sam Meyers, Kathy Fasanella, Gianni Quintana) https://www.digitechy.com/smart-chickens Sam is currently an Administrative Resident at Johns Hopkins Bayview Medical Center, which was founded in 1773, the Johns Hopkins Bayview Medical Center, which is one of the oldest, continuous health care institutions on the East Coast. 

He is also a third-year student of the Masters in Healthcare Administration program at The George Washington University- Milken Institute School of Public Health. He was elected President of the MHA student association by my colleagues for the 2019 year.

During his collegiate studies, he Triple Majored at Drake University in Des Moines, IA- B.S. Biology, B.S. Psychology, and B.S. Neuroscience along with an Honors Track focus on Moral Philosophy. He graduated with honors in December of 2014.

After completing these degrees he attended two years of Medical School at Des Moines University School of Osteopathic Medicine before deciding to make the career change to pursue an administrative role in healthcare.

During his transition, he worked as a Substitute Teacher for the School District of Clayton in St. Louis Missouri, his home town, teaching all subjects in grades K-12.

We discuss what he’s seeing first hand as part of the front-line in healthcare during this global pandemic and data around Covid-19 and the challenges of sharing data within our current U.S. healthcare systems.  

 

We get some of his insights and recommendations to new healthcare entrants in the frontline, nurses, med-techs and admins, and what he sees is happening for them as they enter into the system during C19.  

 

We get some of his must-read medical journals and websites to get better information around C19 and our healthcare systems.

 

📈 current data resources for C19 John Hopkins and others

👨‍🏫 importance of mentors or career counselors/coaches

👩‍⚕️ tips and advice for new workforce entrants to healthcare services

 

 

Sam explains the complexity of sharing data across multiple health systems and how this deters a more collective and holistic approach to tackling C19  87-second video clip.

 

 

👉 Get more about his inspired approach to leveraging your unique origin story on this week's Healthcare pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show 

 

]]> Sam Meyers, COVID 19 Current and Future Status from the POV of an Administrative Healthcare Management Resident John Hopkins Bayview Medical Center Sam Meyers, Kathy Fasanella, Gianni Quintana 01:12:28 Data sharing during COVID-19 is a hot IT topic but more holistically it’s an essential topic covering the future of healthcare for a post-COVID 19 world. This is part of a very insightful and interesting conversation with Sam Meyers, Administrative Resident at Johns Hopkins Bayview Medical Center in Baltimore, Maryland. It was my pleasure and honor to have an insightful conversation with Sam Meyers covering his origin story, growing up in St. Lois, Ohio. His collegiate journey to obtain his triple sciences majors at Drake University, before doing 2 years of Medical School of Osteopathic Medicine at Des Moines University and presently pursuing his third-year fellowship to obtain his Masters in Healthcare Administration, from the prestigious GWU Milken Institute of Public Health. We discuss what he’s seeing first hand as part of the front-line in healthcare during this global pandemic and data around Covid-19 and the challenges of sharing data within our current U.S. healthcare systems. We get some of his insights and recommendations to new healthcare entrants in the frontline, nurses, med-techs and admins, and what he sees is happening for them as they enter into the system during C19. We get some of his must-read medical journals and websites to get better information around C19 and our healthcare systems. 📈 current data resources for C19 John Hopkins and others 👨‍🏫 importance of mentors or career counselors/coaches 👩‍⚕️ tips and advice for new workforce entrants to healthcare services Sam explains the complexity of sharing data across multiple health systems and how this deters a more collective and holistic approach to tackling C19 87-second video clip. 👉 Get more about his inspired approach to leveraging your unique origin story on this week's Healthcare pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show Watch the Video of Episode at digitechy dot com/smart-chickens Data sharing during COVID-19 is a hot IT topic but more holistically it’s an essential topic covering the future of healthcare for a post-COVID 19 world. This is part of a very insightful and interesting conversation with Sam Meyers, Administrative Resident at Johns Hopkins Bayview Medical Center in Baltimore, Maryland. It was my pleasure and honor to have an insightful conversation with Sam Meyers covering his origin story, growing up in St. Lois, Ohio. His collegiate journey to obtain his triple sciences majors at Drake University, before doing 2 years of Medical School of Osteopathic Medicine at Des Moines University and presently pursuing his third-year fellowship to obtain his Masters in Healthcare Administration, from the prestigious GWU Milken Institute of Public Health. We discuss what he’s seeing first hand as part of the front-line in healthcare during this global pandemic and data around Covid-19 and the challenges of sharing data within our current U.S. healthcare systems. We get some of his insights and recommendations to new healthcare entrants in the frontline, nurses, med-techs and admins, and what he sees is happening for them as they enter into the system during C19. We get some of his must-read medical journals and websites to get better information around C19 and our healthcare systems. 📈 current data resources for C19 John Hopkins and others 👨‍🏫 importance of mentors or career counselors/coaches 👩‍⚕️ tips and advice for new workforce entrants to healthcare services Sam explains the complexity of sharing data across multiple health systems and how this deters a more collective and holistic approach to tackling C19 87-second video clip. 👉 Get more about his inspired approach to leveraging your unique origin story on this week's Healthcare pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show Watch the Video of Episode at digitechy dot com/smart-chickens video digital marketing agency, #smartchickens #healthcaremarketing, #diversitythinkingmatters, #frontlinehealth #healthcaremanagement, #johnhopkins, ecommerce consultancy, conversational marketing drift consultancy, saas marketing automation, inbound marketing and sales strategist, fractional cmo no full 35 9a18fcfa-8b71-4058-9729-8565b8a4f36f Damian Rivera CEO at ALPFA.org | Former Senior Director Accenture: Leveraging Your Origin Line to Advance in Your Career and Life. Sun, 2 Aug 2020 04:22:54 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Damian Rivera CEO at ALPFA.org | Former Senior Director Accenture: Leveraging Your Origin Line to Advance in Your Career and Life. Gianni Quintana 01:14:53 In today’s episode we have a very special guest Damian Rivera he is the CEO of ALPFA ((Association of Latino Professionals For America) and former 20 plus year senior managing director at Accenture. We have a very real conversation around the critical importance of your origin story, his childhood upbringing in NY to El Paso Texas, and then back to Spanish Harlem in the ’80s and how those experiences shaped and prepared him for his educational and career paths. We chat about the important role of his parents’ attention to education and summer computer camps, which would come to impact his future choices for work and academics. He gives us some valuable takeaways on how to focus on leadership and the power of using your voice at all times, even when you don’t think you're being heard. He gives us some of his favorite diverse book recommendations to get 1% better, and some advice he would give to recent college graduates. Then we take a fictional trip with Michael J. Fox in his Back to the Future DeLorean to speak to a younger Damian Rivera. There's a little bonus part to this episode, where we learn about Damian's Rutgers Football career and how his non-casa nova style landed him the girl of his dreams. In today’s episode we have a very special guest Damian Rivera he is the CEO of ALPFA ((Association of Latino Professionals For America) and former 20 plus year senior managing director at Accenture. We have a very real conversation around the critical importance of your origin story, his childhood upbringing in NY to El Paso Texas, and then back to Spanish Harlem in the ’80s and how those experiences shaped and prepared him for his educational and career paths. We chat about the important role of his parents’ attention to education and summer computer camps, which would come to impact his future choices for work and academics. He gives us some valuable takeaways on how to focus on leadership and the power of using your voice at all times, even when you don’t think you're being heard. He gives us some of his favorite diverse book recommendations to get 1% better, and some advice he would give to recent college graduates. Then we take a fictional trip with Michael J. Fox in his Back to the Future DeLorean to speak to a younger Damian Rivera. There's a little bonus part to this episode, where we learn about Damian's Rutgers Football career and how his non-casa nova style landed him the girl of his dreams. no full 34 feb4793e-e11c-4747-8ddf-46ed6cdd4fb9 Sam Hanna Ph.D., Executive in Residence at American University Life-Long Learning Culture, and Innovations in Technology Healthcare Fri, 31 Jul 2020 06:08:23 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Sam Hanna Ph.D., Executive in Residence at American University Life-Long Learning Culture, and Innovations in Technology Healthcare Gianni Quintana 00:47:59 In today’s episode, we have a very special guest Sam Hanna, Ph.D., former Chief Innovation Officer at PWC and Advisor to Alphabet, Amazon, and Executive in Residence at American University and Associate Dean. We have a very heady and interesting global perspective conversation around the critical importance of your origin story, focusing on leadership and innovation, and AI or adaptive intelligence or predictive analytics in healthcare in the midst of C19. Sam also provides us his unique upbringing experiences which have led him to understand the value of the global perspective but also where the gaps are to make our workforce regardless of the industry more diverse and innovative. He shares with us some of his book recommendations to get 1% better, and advice he would give recent college graduates looking to enter the healthcare technology sector. We also take a fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what advice he would give a younger Sam. In today’s episode, we have a very special guest Sam Hanna, Ph.D., former Chief Innovation Officer at PWC and Advisor to Alphabet, Amazon, and Executive in Residence at American University and Associate Dean. We have a very heady and interesting global perspective conversation around the critical importance of your origin story, focusing on leadership and innovation, and AI or adaptive intelligence or predictive analytics in healthcare in the midst of C19. Sam also provides us his unique upbringing experiences which have led him to understand the value of the global perspective but also where the gaps are to make our workforce regardless of the industry more diverse and innovative. He shares with us some of his book recommendations to get 1% better, and advice he would give recent college graduates looking to enter the healthcare technology sector. We also take a fictional trip with Michael J. Fox and his Back to the Future DeLorean to see what advice he would give a younger Sam. no full 33 1818cb26-cfc2-4a2f-baf9-16739334cc3c Morgan J. Ingram Accellerating your SDR to AE and Sales Team's Impact by Embracing Diverse Strategies Thu, 30 Jul 2020 13:29:58 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Morgan J. Ingram Accellerating your SDR to AE and Sales Team's Impact by Embracing Diverse Strategies Gianni Quintana 00:49:52 In today’s episode, we have a very special guest Morgan J. Ingram, named the top 50 Voices in Sales by LinkedIn. We delve into a powerful conversation around his background growing up in and around Atlanta, Georgia, and how his diverse background shaped his sales strategy throughout his meteoric career in sales. We unpack three valuable lessons he learned from winning two state high school basketball championships. He played with NBA's 2017 Rookie of the Year Malcolm Brogdon of the Milwaukee Bucks, and we dissect how his basketball background has shaped his art of sales strategy. He gives us pro tips that can help any salesperson to catapult their careers from an SDR to AE to sales guru by thinking differently and honing in on their sales craft. Morgan shares his secret weapon how he uses his creative mindset to develop unique sales plays somewhat inspired by fictional book recommendations and gaming. We also took a trip with Michael J. Fox “aka” Marty in his Back to the Future DeLorean to get some rear-view mirroring insights. In today’s episode, we have a very special guest Morgan J. Ingram, named the top 50 Voices in Sales by LinkedIn. We delve into a powerful conversation around his background growing up in and around Atlanta, Georgia, and how his diverse background shaped his sales strategy throughout his meteoric career in sales. We unpack three valuable lessons he learned from winning two state high school basketball championships. He played with NBA's 2017 Rookie of the Year Malcolm Brogdon of the Milwaukee Bucks, and we dissect how his basketball background has shaped his art of sales strategy. He gives us pro tips that can help any salesperson to catapult their careers from an SDR to AE to sales guru by thinking differently and honing in on their sales craft. Morgan shares his secret weapon how he uses his creative mindset to develop unique sales plays somewhat inspired by fictional book recommendations and gaming. We also took a trip with Michael J. Fox “aka” Marty in his Back to the Future DeLorean to get some rear-view mirroring insights. no full 32 3bdb6d13-f056-4a84-9e06-61e8f61ac6d8 Sara Serakalala, Industrial Engineer, Global Citizen, SME living in Madrid, working parent, seeking life-long learning and work-life balance during COVID-19 and beyond. Thu, 30 Jul 2020 12:07:20 +0000 gquintana@digitechy.com (Gianni Quintana) https://www.digitechy.com/smart-chickens Sara Serakalala, Industrial Engineer, Global Citizen, SME living in Madrid, working parent, seeking life-long learning and work-life balance during COVID-19 and beyond. Gianni Quintana 00:59:52 In today’s episode, we have a very special global guest Sarah Serakalala. We have an interesting conversation around her background growing up in rural northeast South Africa in the Limpopo region. Limpopo is a South African province bordering Botswana, Zimbabwe, and Mozambique. It's known for bushveld and wildlife reserves, including part of Kruger National Park. We discuss her life growing up in South Africa, her formative years in a boarding school, and her college years which took her to the path of working on a major manufacturing global project. She describes the diversity in workforce, both in thinking and people, which was part of her journey with a major German company. She discusses how this project opened her career to Madrid, Spain, and how she’s learned to leverage her unique origin story to shape her career and future. She gives us some of her favorite book recommendations to get 1% better, advice to recent college graduates, and our fictional trip with Michael J. Fox and his Back to the Future DeLorean, to get some rear-view mirroring insights. In today’s episode, we have a very special global guest Sarah Serakalala. We have an interesting conversation around her background growing up in rural northeast South Africa in the Limpopo region. Limpopo is a South African province bordering Botswana, Zimbabwe, and Mozambique. It's known for bushveld and wildlife reserves, including part of Kruger National Park. We discuss her life growing up in South Africa, her formative years in a boarding school, and her college years which took her to the path of working on a major manufacturing global project. She describes the diversity in workforce, both in thinking and people, which was part of her journey with a major German company. She discusses how this project opened her career to Madrid, Spain, and how she’s learned to leverage her unique origin story to shape her career and future. She gives us some of her favorite book recommendations to get 1% better, advice to recent college graduates, and our fictional trip with Michael J. Fox and his Back to the Future DeLorean, to get some rear-view mirroring insights. no full 31 d64a77c9-21e6-4871-a50b-a7011e5c5869 Natalie Born VP, Innovation | Strategy Consultant | Story Teller | Founder and Podcast Host of The Innovation Meets Leadership Podcast We listen today to Natalie Born, she's a strategic corporate innovation expert consultant, she describes her career journey and points of views around the art of corporate innovation to drive organizational growth. She has been focused on creating corporate innovative strategies to drive growth and disrupt industries for almost two decades.  Natalie implements the innovation design process to make a positive impact on leadership's way of thinking about innovation to drive revenue and market share results.

Natalie has an incredible career background working in senior executive management roles at leading companies within diverse industries, such as CareerBuilder, First Data, ADP, IHG and now currently as VP of Innovation at Territory.co

We have a very powerful conversation around what organizations can do to embrace and execute innovation, how to approach innovation with a team and futurist mentality, and how to be disruptive in your industry to win. 

Growing up in the Peach State

Growing up in a small town of Duluth, Georgia for Natalie, she always felt that she was the only one, she didn't belong, in the '80s there wasn't too much diversity in suburban Georgia. 

However she took that feeling of being different through her collegiate experience from Oglethorpe University to Maryland's Global Campus for her MBA and during an overseas business education program in India during her MBA, all these experiences began to shape herself to the corporate professional executive and consultant she has become

“Noticing that I was different at a young age was difficult, but as I grew older I embraced being different and how  special it is to bring your differences to the table" – Natalie Born. 

Challenges to break through doors, being the only women and of color at the table in companies and tech 

Natalie describes and shares how her childhood, collegiate experience, and early corporate experiences prepared her to have a diversity and design thinking approach  throughout her career. 

“Alot of people talk about luck, I personally don't believe in luck, but rather in alot of hard work, working twice as hard to get ahead” – Natalie Born.

What a reverse merger at CareerBuilder taught her about having a superior work ethic

Natalie describes how a week after the company she was working within HeadHunter was acquired by CareerBuilder and being fired and hired again as part of the leadership team by CareerBuilder in a span of a week.  She has always had a drive to over-deliver and do much more than the bare minimum, always striving 150%, to wanting to do more to get to the next level. 

Her Reason Why and Origin of Her Entrepreneurship Journey

“My career reached a level after more than 15 years in corporate, where it wasn't about me and I really wanted to help others around ideation, innovation and knowing how to help people freed from their mind ” – Natalie Born. 

Becoming intentional  about providing diversity and inclusion towards a more equitable and innovative corporate culture.

"Cheryl Sandberg talks about until you have a diverse set of candidates how can you pull the trigger on hiring that person. You need to bring the elephant into the room and painting it red and having those discussions around diversity and the same opportunities for career advancement." Natalie Born.

 

The Art of Corporate Innovation with Design Thinking and Planning for Future  Growth

“Innovation is no longer individual based, it's now very team-based, so it's all about getting the best and brightest team together and then you draw, putting all the ideas on the table, bad and good ones, to let the good  ideas take shape and win.” – Natalie Born.

 

 

Most companies will be disrupted by not being disruptive proactively

“Too often companies are so focused on how much money we are making today that we are not creating the future. My fear is that large organizations are not disrupting themselves, so they end up being disrupted” – Natalie Born. 

 

Pivoting and forecasting into the future is more imperative than ever

“If your a leader you have to be a futurist. Corporations struggle with leadership side or innovation and the ability to create the future."– Natalie Born.

 

Back to the Future with Natalie Born

“Don't sweat the small stuff, overempahasis the things that have long-term impact and under-emphasize the things that have short-term impact” – Natalie Born. 

 

Book recommendations to help you get 1% better

1. Scaling Up by Verne Harnish

2. From Impossible to Inevitable by Aaron Ross and Jason Lemkin 

3. The Art of Opportunity by Marc Sniukas, Parker Lee, and Matt Morasky 

Bio:

Natalie Born is the VP of Innovation for Territory Global and the Founder & Host of The Innovation Meets Leadership Podcast. As an innovation consultant, Natalie helps her clients move from idea to execution. Natalie has spent the last 15+ years designing and creating products with the goal of creating customer delight. She has contributed to two approved US patents during her career and is passionate about helping organizations leverage the incredible talent they have, to create the outcomes they want.

Natalie worked with organizations such as CareerBuilder, First Data, IHG, and ADP, leading major initiatives in the acquisition, integration, and international product development in over 18 countries. Throughout her career, she has authored numerous articles and speaks nationally.


* Received her Masters of Business Administration  and International Business from the University of Maryland Global Campus

* Received her Masters of Business Administration  and International Business from the International Management Institute, New Delhi India 

* Received her Bachelors of Science, Business Administration  from Oglethorpe University 
* She is a Scrum Alliance  ScrumMaster® (CSM®), Project Manager PMI Certified 

You can connect with Natalie at the following:

LinkedIn Natalie Born

The Innovation Meets Leadership Podcast 

Facebook Innovation Meets Leadership 

Instagram Innovation Meets Leadership

 

]]> Wed, 29 Jul 2020 06:16:05 +0000 gquintana@digitechy.com (Natalie Born, Gianni Quintana) https://www.digitechy.com/smart-chickens We listen today to Natalie Born, she's a strategic corporate innovation expert consultant, she describes her career journey and points of views around the art of corporate innovation to drive organizational growth. She has been focused on creating corporate innovative strategies to drive growth and disrupt industries for almost two decades.  Natalie implements the innovation design process to make a positive impact on leadership's way of thinking about innovation to drive revenue and market share results.

Natalie has an incredible career background working in senior executive management roles at leading companies within diverse industries, such as CareerBuilder, First Data, ADP, IHG and now currently as VP of Innovation at Territory.co

We have a very powerful conversation around what organizations can do to embrace and execute innovation, how to approach innovation with a team and futurist mentality, and how to be disruptive in your industry to win. 

Growing up in the Peach State

Growing up in a small town of Duluth, Georgia for Natalie, she always felt that she was the only one, she didn't belong, in the '80s there wasn't too much diversity in suburban Georgia. 

However she took that feeling of being different through her collegiate experience from Oglethorpe University to Maryland's Global Campus for her MBA and during an overseas business education program in India during her MBA, all these experiences began to shape herself to the corporate professional executive and consultant she has become

“Noticing that I was different at a young age was difficult, but as I grew older I embraced being different and how  special it is to bring your differences to the table" – Natalie Born. 

Challenges to break through doors, being the only women and of color at the table in companies and tech 

Natalie describes and shares how her childhood, collegiate experience, and early corporate experiences prepared her to have a diversity and design thinking approach  throughout her career. 

“Alot of people talk about luck, I personally don't believe in luck, but rather in alot of hard work, working twice as hard to get ahead” – Natalie Born.

What a reverse merger at CareerBuilder taught her about having a superior work ethic

Natalie describes how a week after the company she was working within HeadHunter was acquired by CareerBuilder and being fired and hired again as part of the leadership team by CareerBuilder in a span of a week.  She has always had a drive to over-deliver and do much more than the bare minimum, always striving 150%, to wanting to do more to get to the next level. 

Her Reason Why and Origin of Her Entrepreneurship Journey

“My career reached a level after more than 15 years in corporate, where it wasn't about me and I really wanted to help others around ideation, innovation and knowing how to help people freed from their mind ” – Natalie Born. 

Becoming intentional  about providing diversity and inclusion towards a more equitable and innovative corporate culture.

"Cheryl Sandberg talks about until you have a diverse set of candidates how can you pull the trigger on hiring that person. You need to bring the elephant into the room and painting it red and having those discussions around diversity and the same opportunities for career advancement." Natalie Born.

 

The Art of Corporate Innovation with Design Thinking and Planning for Future  Growth

“Innovation is no longer individual based, it's now very team-based, so it's all about getting the best and brightest team together and then you draw, putting all the ideas on the table, bad and good ones, to let the good  ideas take shape and win.” – Natalie Born.

 

 

Most companies will be disrupted by not being disruptive proactively

“Too often companies are so focused on how much money we are making today that we are not creating the future. My fear is that large organizations are not disrupting themselves, so they end up being disrupted” – Natalie Born. 

 

Pivoting and forecasting into the future is more imperative than ever

“If your a leader you have to be a futurist. Corporations struggle with leadership side or innovation and the ability to create the future."– Natalie Born.

 

Back to the Future with Natalie Born

“Don't sweat the small stuff, overempahasis the things that have long-term impact and under-emphasize the things that have short-term impact” – Natalie Born. 

 

Book recommendations to help you get 1% better

1. Scaling Up by Verne Harnish

2. From Impossible to Inevitable by Aaron Ross and Jason Lemkin 

3. The Art of Opportunity by Marc Sniukas, Parker Lee, and Matt Morasky 

Bio:

Natalie Born is the VP of Innovation for Territory Global and the Founder & Host of The Innovation Meets Leadership Podcast. As an innovation consultant, Natalie helps her clients move from idea to execution. Natalie has spent the last 15+ years designing and creating products with the goal of creating customer delight. She has contributed to two approved US patents during her career and is passionate about helping organizations leverage the incredible talent they have, to create the outcomes they want.

Natalie worked with organizations such as CareerBuilder, First Data, IHG, and ADP, leading major initiatives in the acquisition, integration, and international product development in over 18 countries. Throughout her career, she has authored numerous articles and speaks nationally.


* Received her Masters of Business Administration  and International Business from the University of Maryland Global Campus

* Received her Masters of Business Administration  and International Business from the International Management Institute, New Delhi India 

* Received her Bachelors of Science, Business Administration  from Oglethorpe University 
* She is a Scrum Alliance  ScrumMaster® (CSM®), Project Manager PMI Certified 

You can connect with Natalie at the following:

LinkedIn Natalie Born

The Innovation Meets Leadership Podcast 

Facebook Innovation Meets Leadership 

Instagram Innovation Meets Leadership

 

]]> Natalie Born VP, Innovation | Strategy Consultant | Story Teller | Founder and Podcast Host of The Innovation Meets Leadership Podcast Natalie Born, Gianni Quintana 00:52:23 In today’s episode, we have a very special guest Natalie Born. We have an interesting conversation around her background growing up in Georgia, attending college both in Georgia and her abroad education for her MBA in India. We explore her journey with some major companies, such as CareerBuilder, ADP, First Data, and hospitality giant IHG (IntercontinentalHotels Group). We discuss her corporate innovation strategy expertise and insights, what she calls the "art of corporate innovation". She also generously gives us her book recommendations to get 1% better, advice to recent college graduates. We take a short rear-view mirroring trip with Michael J. Fox “Marty” in his Back to the Future DeLorean, to see what Natalie would tell her younger self. Below are Natalie's Point of Views and Strategic Corporate Innovation: POV 1: The Art of Corporate Innovation Attribute 1: Healthy Teams, Healthy Results: The Hard Truth: If you can't get along, you are not ready to grow. Growth only magnifies problems. You can’t ignore it or make it go away. Attribute 2: Fund Only What Matters, but Fund it Well: The Hard Truth: It will take a lot longer than you want. Innovation is not a microwave, it's a crockpot. Attribute 3: Strategy- Align or Fail: The Hard Truth: Your teams are not moving as one because they would rather play in their own sandbox. It's faster and easier and they don't experience any resistance. Attribute 4: Ideas- Iterate or Die. There is no Perfect: POV 2: Market disruption is no longer about individuals it is about teams: POV 3: There are 3 core things that shift when an organization brings innovation to the forefront. Define WHY before you define HOW The Culture Shift: - Market Shifts – - Engagement Shifts In today’s episode, we have a very special guest Natalie Born. We have an interesting conversation around her background growing up in Georgia, attending college both in Georgia and her abroad education for her MBA in India. We explore her journey with some major companies, such as CareerBuilder, ADP, First Data, and hospitality giant IHG (IntercontinentalHotels Group). We discuss her corporate innovation strategy expertise and insights, what she calls the "art of corporate innovation". She also generously gives us her book recommendations to get 1% better, advice to recent college graduates. We take a short rear-view mirroring trip with Michael J. Fox “Marty” in his Back to the Future DeLorean, to see what Natalie would tell her younger self. Below are Natalie's Point of Views and Strategic Corporate Innovation: POV 1: The Art of Corporate Innovation Attribute 1: Healthy Teams, Healthy Results: The Hard Truth: If you can't get along, you are not ready to grow. Growth only magnifies problems. You can’t ignore it or make it go away. Attribute 2: Fund Only What Matters, but Fund it Well: The Hard Truth: It will take a lot longer than you want. Innovation is not a microwave, it's a crockpot. Attribute 3: Strategy- Align or Fail: The Hard Truth: Your teams are not moving as one because they would rather play in their own sandbox. It's faster and easier and they don't experience any resistance. Attribute 4: Ideas- Iterate or Die. There is no Perfect: POV 2: Market disruption is no longer about individuals it is about teams: POV 3: There are 3 core things that shift when an organization brings innovation to the forefront. Define WHY before you define HOW The Culture Shift: - Market Shifts – - Engagement Shifts video digital marketing agency, corporate innovation strategy, diversity & inclusion leadership, ecommerce consultancy, conversational marketing drift consultancy, saas marketing automation, innovation meets leadership natalie born, inbound marketing and sales strategist, fractional cmo, workforce leadership no full 30 692ea565-9436-4913-abbd-ccabb481cfc8 Amy Pugh, Music/Entertainment | B2B Marketing: Branding and Digital Strategy |Artist & Label Relations Tue, 28 Jul 2020 02:16:30 +0000 gquintana@digitechy.com (Amy Pugh, Gianni Quintana) https://www.digitechy.com/smart-chickens Amy Pugh, Music/Entertainment | B2B Marketing: Branding and Digital Strategy |Artist & Label Relations Amy Pugh, Gianni Quintana 00:59:36 On today’s episode, we have a very special guest Amy Pugh and have a fun chat about her decade-plus career in the music industry with big-name record labels. We jam to some 80's classics like Chaka Khan discuss her experiences living through the evolution of Napster to iTunes to everything streaming live on the cloud. She has an intensive and impressive background working in the music industry in NYC surrounded by legends. We have an interesting and candid conversation around her background growing up in Ohio, then transitioning back to her native NewJersey/New York northeastern roots to attend Fordham University to pursue her liberal arts degree and dream to enter into the music business. Her incredible journey has taken her to work with some major companies in the music biz, Sony Music, EMI and IAC, and now StingRay. She gives us some of her book recommendations to get 1% better, advice for any recent college graduates planning to enter the music biz, and then we take a trip with Michael J. Fox, aka "Marty in his Back to the Future DeLorean to speak to a younger Amy. On today’s episode, we have a very special guest Amy Pugh and have a fun chat about her decade-plus career in the music industry with big-name record labels. We jam to some 80's classics like Chaka Khan discuss her experiences living through the evolution of Napster to iTunes to everything streaming live on the cloud. She has an intensive and impressive background working in the music industry in NYC surrounded by legends. We have an interesting and candid conversation around her background growing up in Ohio, then transitioning back to her native NewJersey/New York northeastern roots to attend Fordham University to pursue her liberal arts degree and dream to enter into the music business. Her incredible journey has taken her to work with some major companies in the music biz, Sony Music, EMI and IAC, and now StingRay. She gives us some of her book recommendations to get 1% better, advice for any recent college graduates planning to enter the music biz, and then we take a trip with Michael J. Fox, aka "Marty in his Back to the Future DeLorean to speak to a younger Amy. video digital marketing agency, technology in music industry, ecommerce consultancy, conversational marketing drift consultancy, streaming digital music solutions, saas marketing automation, music & entertainment business, inbound marketing and sales strategist, fractional cmo no full 29 467d9b7f-4f61-4733-be4d-4276b7903e7d Michael Sabbag | HR & Organizational Leadership Expert | Author| Dad| Eagle Scout We listen today to a former colleague and HR and Organizational Leadership expert, as he describes his career journey and seven factors that drive exceptional work performance. Our guest, Michael Sabbag, whose entire background has been focused on creating leadership to help us become performance all-stars at work and in life.  

Not only has Michael had an incredible career in senior HR and  Talent Management roles across  leading companies within diverse industries, such as PWC, Comcast, Learn.com, Sixt an Uberesque German-based global company, and now currently with one of the largest public healthcare organizations BrowardHealth.org in Florida. 

We have a very powerful conversation around what we can do to become a peak performer at work and in life. 

Boyscouts Eagle creds

Growing up Michael was in the boy scouts and worked hard to earn his Eagle badge, one which only less than 2% of all Boy Scouts achieve. The work-ethic and sense of emphatic and positive leadership developed from his experience with the Boy  Scouts at a very young age. He has carried those values with him through his career calling within talent management and organization leadership development. 

“Soft skills or interpersonal skills are the hardest and most important for senior leadership to hone into" – Michael Sabbag

Leading with strategy, not tactics to achieve better outcomes

Michael describes the incorrect thought process of using the commonly used sandwich method of starting off with a positive statement, then the middle attention to the challenge and finishing it off with a positive affirmation, during our one-on-ones with your team or direct reports. This method is both outdated and ineffective according to him.  He believes that there should a direct approach, using empathy, but squarely focusing on where the skill or achievement gaps are and then focusing on how to  coach via positive reinforcements. 

“Healthcare leaders in our system  cannot start off with tactics, we must start with the Why, the strategy to get to our outcomes. At Broward Health our why is to have the best patient outcomes for them and also their families” – Michael Sabbag

What's the focus for remote workers  in healthcare or in general?

Michael describes the critical importance of having clear expectations of goals and deliverables for remote workers.  Also being more conscious and deliberate around  communication  and touching base more often with a remote workforce.  At Broward Health their remote team is using Microsoft teams, but regardless of tech platform, err on the side of over-communication. 

“Ping your folks on line and ask then how they are doing, tell them what you're doing and what they think, keep the same hallway conversations, but just do them via virutal platforms” – Michael Sabbag

 

Back to the Future with Michael Sabbag

“Don't sweat the small stuff, overempahasis the things that have long-term impact and under-emphasize the things that have short-term impact” – Michael Sabbag. 

 

Book recommendations to help you get 1% better

1. The Seven Habits of Highly Effective People, Stephen R. Covey 

2. The Advantage: Why Organizational Health Trumps Everything Else In Business 

3. Dare to Lead by Brené  Brown 

Bio:

Michael Sabbag Michael Sabbag is an impactful HR, training, and OD strategic expert and also an author on culture, performance, strategy, and coaching

He has dedicated his career to helping organizations become more successful by creating highly engaging cultures and exemplary people processes. Working in Learning and Development, Human Resources, and Organization Development as a Vice President and consultant, he has:

* Worked at the executive of organizations for over 18 years and have consulted for 16 years

* Authored "Developing Exemplary Performance One Person at a Time" published by Davies-Black and ATD Press

* Received South Florida Business Journal 2010 Excellence in Human Resources award

* Transformed and had a significant impact on companies of all sizes in a large number of industries

* Received a Masters of Arts in I/O Psychology with a focus on improving workplace performance

*Been certified in executive coaching as an ECCP (Executive Coach Certified Professional)

* Achieved the rank of Eagle Scout 

He can be reached at the following:

LinkedIn

https://www. michaelsabbag.com

 

]]> Sun, 26 Jul 2020 09:09:55 +0000 gquintana@digitechy.com (Gianni Quintana, Michael Sabbag) https://digitechy.com/smart-chickens/ We listen today to a former colleague and HR and Organizational Leadership expert, as he describes his career journey and seven factors that drive exceptional work performance. Our guest, Michael Sabbag, whose entire background has been focused on creating leadership to help us become performance all-stars at work and in life.  

Not only has Michael had an incredible career in senior HR and  Talent Management roles across  leading companies within diverse industries, such as PWC, Comcast, Learn.com, Sixt an Uberesque German-based global company, and now currently with one of the largest public healthcare organizations BrowardHealth.org in Florida. 

We have a very powerful conversation around what we can do to become a peak performer at work and in life. 

Boyscouts Eagle creds

Growing up Michael was in the boy scouts and worked hard to earn his Eagle badge, one which only less than 2% of all Boy Scouts achieve. The work-ethic and sense of emphatic and positive leadership developed from his experience with the Boy  Scouts at a very young age. He has carried those values with him through his career calling within talent management and organization leadership development. 

“Soft skills or interpersonal skills are the hardest and most important for senior leadership to hone into" – Michael Sabbag

Leading with strategy, not tactics to achieve better outcomes

Michael describes the incorrect thought process of using the commonly used sandwich method of starting off with a positive statement, then the middle attention to the challenge and finishing it off with a positive affirmation, during our one-on-ones with your team or direct reports. This method is both outdated and ineffective according to him.  He believes that there should a direct approach, using empathy, but squarely focusing on where the skill or achievement gaps are and then focusing on how to  coach via positive reinforcements. 

“Healthcare leaders in our system  cannot start off with tactics, we must start with the Why, the strategy to get to our outcomes. At Broward Health our why is to have the best patient outcomes for them and also their families” – Michael Sabbag

What's the focus for remote workers  in healthcare or in general?

Michael describes the critical importance of having clear expectations of goals and deliverables for remote workers.  Also being more conscious and deliberate around  communication  and touching base more often with a remote workforce.  At Broward Health their remote team is using Microsoft teams, but regardless of tech platform, err on the side of over-communication. 

“Ping your folks on line and ask then how they are doing, tell them what you're doing and what they think, keep the same hallway conversations, but just do them via virutal platforms” – Michael Sabbag

 

Back to the Future with Michael Sabbag

“Don't sweat the small stuff, overempahasis the things that have long-term impact and under-emphasize the things that have short-term impact” – Michael Sabbag. 

 

Book recommendations to help you get 1% better

1. The Seven Habits of Highly Effective People, Stephen R. Covey 

2. The Advantage: Why Organizational Health Trumps Everything Else In Business 

3. Dare to Lead by Brené  Brown 

Bio:

Michael Sabbag Michael Sabbag is an impactful HR, training, and OD strategic expert and also an author on culture, performance, strategy, and coaching

He has dedicated his career to helping organizations become more successful by creating highly engaging cultures and exemplary people processes. Working in Learning and Development, Human Resources, and Organization Development as a Vice President and consultant, he has:

* Worked at the executive of organizations for over 18 years and have consulted for 16 years

* Authored "Developing Exemplary Performance One Person at a Time" published by Davies-Black and ATD Press

* Received South Florida Business Journal 2010 Excellence in Human Resources award

* Transformed and had a significant impact on companies of all sizes in a large number of industries

* Received a Masters of Arts in I/O Psychology with a focus on improving workplace performance

*Been certified in executive coaching as an ECCP (Executive Coach Certified Professional)

* Achieved the rank of Eagle Scout 

He can be reached at the following:

LinkedIn

https://www. michaelsabbag.com

 

]]> Michael Sabbag | HR & Organizational Leadership Expert | Author| Dad| Eagle Scout Gianni Quintana, Michael Sabbag 00:57:45 In this episode, we have a very special guest, Michael Sabbag. He is an expert in Organizational Development and Leadership and author on culture, performance, strategy, and coaching. I had the pleasure of working with Michael at Learn.com, a SaaS leader in the HR ERP/TD software space, which was acquired by Taleo, and then Taleo was ultimately acquired by Oracle. We have an interesting conversation around his background growing up and what THE Boy Scouts and working summers in construction with his father taught him early on about work ethic and leadership. We unpack his book, "Developing Exemplary Performance One Person at a Time", which focuses on the 7 factors that drive exceptional work performance, based on his leadership and organizational development training research spanning decades of his real-life experiences across diverse industries and organizations. We also discuss his point of view around diversity leadership and his current role within one of the largest public healthcare organizations in South Florida Broward Health during C19 and its impact on the healthcare workforce. In this episode, we have a very special guest, Michael Sabbag. He is an expert in Organizational Development and Leadership and author on culture, performance, strategy, and coaching. I had the pleasure of working with Michael at Learn.com, a SaaS leader in the HR ERP/TD software space, which was acquired by Taleo, and then Taleo was ultimately acquired by Oracle. We have an interesting conversation around his background growing up and what THE Boy Scouts and working summers in construction with his father taught him early on about work ethic and leadership. We unpack his book, "Developing Exemplary Performance One Person at a Time", which focuses on the 7 factors that drive exceptional work performance, based on his leadership and organizational development training research spanning decades of his real-life experiences across diverse industries and organizations. We also discuss his point of view around diversity leadership and his current role within one of the largest public healthcare organizations in South Florida Broward Health during C19 and its impact on the healthcare workforce. video digital marketing agency, organizational training and leadership development, ecommerce consultancy, conversational marketing drift consultancy, saas marketing automation, inbound marketing and sales strategist, fractional cmo no full 28 17598c70-e6bb-42c5-b40b-5c94decde654 Gonzalo E.. Veloz | Full-time Creator | Storyteller | Brand builder | B2B Creative Strategist We have a very open and authentic discussion around Gonz's journey from his native and beautiful Venezuela, leaving behind family, friends and his culture to seek his creative studies at the Austin School of Film. 

Gonz shares his real-life struggles and opportunities to break into the creative b2b space in Boston, where he experienced some creative career accelerations staring with Mass Challenge, The Grommet, and through some hyper-growth years with SaaS leader Drift. 

He's now looking to make the same creative brand magic happen for Alyce, an A.I. Powered Gifting/Personalization B2B SaaS platform, also headquartered in Boston. 

We delve into his rebel with a "cause or not", point of view around the synergies of creatives in b2b tech, with marketing and sales or lack thereof, and how he's looking to change the dynamics of brand building in b2b tech. 

He is both generous and vulnerable in sharing some clarity around a topic that may be more prevalent these days around "Mental Health" in the workplace. He shares what makes sense to focus on his wellness for him and some toxic examples he's seen in tech. 

We discuss getting into the Back to the Future DeLorean to do some rear-view mirroring to get his take on what advice he would give himself or others to make their journeys smoother.

Then we get some insights into his creative mindset and what books and film he's consuming these days to help him to get better each day or inspires his career and life paths. 

Top 3 Books Gonz and of course a Netflix film documentary fav of his, which he recommends to young creatives and or anyone searching to improve 1% better each day are:

  1. The Power of Now by Ekhart Tolle
  2. The Creative Quest by Quest Love
  3. Aaron James Draplin Designs
  4. Chefs Table Netflix Original

 

You can reach, connect, and follow Creatives in Tech with Gonzalo on:

LinkedIn

Creatives In Tech YouTube

]]> Sun, 26 Jul 2020 05:31:56 +0000 gquintana@digitechy.com (Gianni Quintana, Gonazlo E. Veloz) https://www.digitechy.com/smart-chickens We have a very open and authentic discussion around Gonz's journey from his native and beautiful Venezuela, leaving behind family, friends and his culture to seek his creative studies at the Austin School of Film. 

Gonz shares his real-life struggles and opportunities to break into the creative b2b space in Boston, where he experienced some creative career accelerations staring with Mass Challenge, The Grommet, and through some hyper-growth years with SaaS leader Drift. 

He's now looking to make the same creative brand magic happen for Alyce, an A.I. Powered Gifting/Personalization B2B SaaS platform, also headquartered in Boston. 

We delve into his rebel with a "cause or not", point of view around the synergies of creatives in b2b tech, with marketing and sales or lack thereof, and how he's looking to change the dynamics of brand building in b2b tech. 

He is both generous and vulnerable in sharing some clarity around a topic that may be more prevalent these days around "Mental Health" in the workplace. He shares what makes sense to focus on his wellness for him and some toxic examples he's seen in tech. 

We discuss getting into the Back to the Future DeLorean to do some rear-view mirroring to get his take on what advice he would give himself or others to make their journeys smoother.

Then we get some insights into his creative mindset and what books and film he's consuming these days to help him to get better each day or inspires his career and life paths. 

Top 3 Books Gonz and of course a Netflix film documentary fav of his, which he recommends to young creatives and or anyone searching to improve 1% better each day are:

  1. The Power of Now by Ekhart Tolle
  2. The Creative Quest by Quest Love
  3. Aaron James Draplin Designs
  4. Chefs Table Netflix Original

 

You can reach, connect, and follow Creatives in Tech with Gonzalo on:

LinkedIn

Creatives In Tech YouTube

]]> Gonzalo E.. Veloz | Full-time Creator | Storyteller | Brand builder | B2B Creative Strategist Gianni Quintana, Gonazlo E. Veloz 00:48:08 In this episode, we have a very special guest, the very creative video producer, and storyteller extraordinaire for b2b brands, Gonzalo E. Veloz. We have an interesting conversation around his background growing up in Venezuela. We unpack many valuable lessons he learned from his struggles and hardships during his journey from Venezuela, to Austin Texas to study at Austin’s Film School and finally landing in a major tech hub and the Silicon Valley of the East, the city of Boston. Through his creative prowess in the tech scene, he has held creative positions with MassChallenge a start-up accelerator, The Grommet a product launch platform, and led/managed Drift Studios for Conversational Marketing SaaS leaders Drift while they catapulted to one of the best-known brands in SaaS. He’s currently the senior video producer and creative with Alyce, Personal Experience Platform SaaS leader. He has certainly made a name for himself in B2B tech and is the founder of a new YouTube channel and LinkedIn series “ Creatives in Tech”, where he deep dives and explores the intersection of product marketing, sales and creative for b2b brands in tech and challenging the marketing status quo. In this episode, we have a very special guest, the very creative video producer, and storyteller extraordinaire for b2b brands, Gonzalo E. Veloz. We have an interesting conversation around his background growing up in Venezuela. We unpack many valuable lessons he learned from his struggles and hardships during his journey from Venezuela, to Austin Texas to study at Austin’s Film School and finally landing in a major tech hub and the Silicon Valley of the East, the city of Boston. Through his creative prowess in the tech scene, he has held creative positions with MassChallenge a start-up accelerator, The Grommet a product launch platform, and led/managed Drift Studios for Conversational Marketing SaaS leaders Drift while they catapulted to one of the best-known brands in SaaS. He’s currently the senior video producer and creative with Alyce, Personal Experience Platform SaaS leader. He has certainly made a name for himself in B2B tech and is the founder of a new YouTube channel and LinkedIn series “ Creatives in Tech”, where he deep dives and explores the intersection of product marketing, sales and creative for b2b brands in tech and challenging the marketing status quo. video digital marketing agency, ecommerce consultancy, conversational marketing drift consultancy, creatives in b2b tech, saas marketing automation, inbound marketing and sales strategist, fractional cmo no full 27