Creating engaging and relatable content

The importance of social proof

Client-focussed education

Gaining sales confidence

Upgrading your quality of service

The value of community

The psychology of referrals

To hear more from Dan, make sure you check out his Fitness Business Coaching mentorship program and The Real Impact Real Income Podcast.

Hear how Steve leveraged his experience from BodyPower to create his own community-led event designed as a one-stop-shop for fitness professionals to learn about the craft from credible industry leaders, help them to define and refine their niche and invest in their own development. With thought leadership seminars from the likes of Steven Bartlett, panel discussions on the cutting edge of fitness and the biggest brands in the industry, we can’t wait for PerformX LIVE 2023! 

OFFER: Use code MYPTHUB20 at checkout for 20% OFF tickets. https://www.performxlive.com/

Start your 30-day free trial today and get 50% OFF your first 3 months of My PT Hub Premium with our exclusive PerformX discount.

FitMedia specializes in helping fitness business owners generate more leads and revenue by developing a great offer, building a funnel around that offer, and then ‘filling the funnel’ via paid ads.

So what better topic to chat to him about than Marketing funnels?!  Ryan and Jonah dive into the concept of marketing funnels in more detail - why it’s important for your fitness business, and how to create one.

Marketplace Offer:

As a My PT Hub Trainer, you can book a free Marketing Strategy Call with FitMedia  via the Marketplace. Simply log in to your account or follow this link to find out more!

 James is an experienced personal trainer, who has built up an online community of over 364,000 people (and counting) on Instagram, under his brand, London Fitness Guy! (search @london_fitness_guy)

With a degree in Sports Science under his belt too, James has always been passionate about sport and fitness, with a focus on offering everyone accessible home and gym workouts, for a happier and healthier lifestyle. Something that’s been more important than ever over the last year! 

Ryan and James discuss brand building, growing your online community and creating great content. Plus, James give his advice for other personal trainers and online coaches looking to grow their social media presence and business. gives

Ryan and David dive into the best practices for generating more, and better quality, leads within the fitness industry, as well as the steps personal trainers, coaches and clubs can take to make their website work harder for them when it comes to finding new members and clients.

You can find out more about Fit Pro Lead Gen here.

John has over 20 years of experience working in technology, strategy and innovation roles in the US, Europe, and Asia.  He currently helps run one of Google’s product partnership programs that work with companies to develop easy-to-use digital advertising tools. John is a long-time champion of helping startups and small businesses succeed. 

At My PT Hub, we’re currently working on some exciting new marketing features to help our trainers accelerate their businesses more effectively online, so we're really excited to share our conversation with John!

Harrison's top tips on:

• Building a solid routine (for Harrison, that's eating the same pesto pasta and pancakes before a game!)
• Utilizing your support network
• Unwinding and switching off 

After taking his personal training and online coaching business full time after only a year, Brandon, Owner of Get Gains Or Get Gone LLC, shares his advice  for other fit pros looking to take their fitness business to the next level!

You only have to look at Brandon's Instagram to see how passionate he is (@coachbshack) and how strong his social media game is too!  In this Episode of The Hubcast, learn how-to:

• Go full-time as a personal trainer / coach
• Take your fitness business online, from someone who's already done it!
• Keep up with the demands of creating great content and running your social media, alongside running your own coaching business!

About Hyperice:

Hyperice's aim is to help everybody, everywhere, to move better through their innovative products, from Ice, Thermal, Vibration, Percussion, and more recently, Air Compression through their NormaTec range.

My PT Hub Marketplace Offer:

We've recently teamed up with Hyperice to offer all My PT Hub Trainers an exclusive 15% off Hyperice Recovery Technology via the Marketplace!

This episode explores the role between DNA and Nutrition, and how personal trainers can encourage long-term changes when working with clients and ultimate, long-term results! 

About the speaker, Olga Hamilton:

Registered Nutritional Therapist, FdSc, DipION, PGDip Nutritional Medicine, BA (Hons), mBANT, CNHC Registered

Olga Hamilton is a TEDx speaker and a Registered Nutritional Therapist specialising in weight management, digestive disorders and anti-ageing.  She passionately believes in the power of nutrition and the effect it has on every aspect of our health and wellbeing. Her approach is thorough and science based, applying the latest research and advances in the field of nutrition, nutrigenomics, nutrigenetics and functional medicine.

Olga works with highly complex biodata including genetics to identity imbalances within the body and rebalance them through targeted advanced nutritional interventions. This offers her clients a truly personalised approach to their health and wellbeing.

My PT Hub + NGX:

We're pumped to partner with NGX in the My PT Hub Marketplace to offer all My PT Hub trainers an exclusive 30% off! The Marketplace provides My PT Hub trainers with everything they need to Level-up their Fitness Business- with hundreds of exclusive discounts, free courses and resources from over 50 Marketplace Partners. Check it out here.

This episode explores the world of genetics and how personal trainers can use epigenetic profiling with their clients, with a true expert! James is an ex-professional rugby player representing Harlequins and England schools, who has spent the last 20 years working as a sports and performance nutritionist. 

Muhdo is at the forefront of direct to consumer epigenetic science. Epigenetics allows you to understand and track how your lifestyle and environment affect your genes. 

Using progressive Epigenetic science our advanced bioinformatics can calculate your exact age, and our experts can recommend ways to improve your health based on your results. Would you like to reverse the ageing process with an epigenetics test?

We're thrilled to partner with Muhdo in the My PT Hub Marketplace. The Marketplace provides My PT Hub trainers with everything they need to Level up their Fitness Business- with hundreds of exclusive discounts, free courses and resources from over 50 Marketplace Partners.

About Chris & Eric Martinez:

• #1 International Best-Selling Authors and founders of Dynamic Duo Training, an online exercise, nutrition, and lifestyle consulting business.
• They've worked with thousands of people via online and in-person to help them look better, feel better, perform better, and live a dynamic lifestyle.
• Chris & Eric Martinez are business coaches that help personal trainers, fitness professionals, and health enthusiasts grow their online fitness businesses.

If you've taken your fitness business online this year, which we know many people have had to do, then these two are people you'll want to know about! Take a look at Chris & Eric here 

This episode explores personal training in a post-covid world and what trainers and coaches can do to support the changing needs of their clients.  

Dr. Colin Robertson shares his expertise on the effects of coronavirus and the longer-term impact it has on someone  after they've had the virus.

About CAWS:

Dr Colin Robertson is a Featured Coach on the brand new platform, CAWS. CAWS creates content, courses and curriculums specific to the current needs of fitness professionals.  

The CAWS philosophy is to take the core principles from elite sport, science, and medicine, and apply them to the education needs of commercial fitness. 

My PT Hub Marketplace Offer:

We've recently teamed up with CAWs to offer all My PT Hub trainers 30% off a CAWS Coach Membership. But you'll need to hurry! This offer ends on November 30. 

 Simon has worked in his role at Tanita for just over 3 years, with previous experience working as a strength and conditioning coach within professional sport including rugby, football, athletics, and MMA.

This episode explores body composition and its role in personal training, as well as discussing the idea of getting ‘Covid-fit’ and what fitness professionals can do to adapt their business to meet the changing needs of their clients.

Tanita's MC580 portable body composition monitor is the perfect professional device for a personal trainer, as it offers both battery and mains power and connects to the Tanita Pro App for tablets.  

Take 15% off the MC580 with code MYPTHUBTANITA (head here: https://tanita.eu/mc-580/)  or head to the Marketplace if you're a My PT Hub trainer for more exclusive offers! 

We're thrilled to partner with Tanita in the My PT Hub Marketplace. The Marketplace provides My PT Hub trainers with everything they need to Level up their Fitness Business- with hundreds of exclusive discounts, free courses and resources from over 50 Marketplace Partners.

In this episode, Ryan chats to Natalie all about her business- from transitioning to online coaching and her Growth and Grace program, to how she promotes herself online.

Over the last few months we’ve also been working on a mini-series with Natalie, so head to our IGTV or Facebook to check it out! In the series, Natalie shares her top tips on starting and running an Online Coaching business from considering your target market, positioning through to your pricing.

With over 20 years of experience, Hugh’s career in the fitness industry includes working as a PT in a studio, a commercial health club all the way up to his role at Virgin Active as Head of Fitness & Personal Training, before joining My PT Hub at the beginning of the year.

Hugh is well and truly an industry expert so it was great to get him in the booth to share his knowledge! This podcast discusses the personal training industry in recent months, as well as delving into Hugh's expert opinion on online coaching and his predictions for 2021. 

Today Ryan is joined by Lynsey Light, Business Services Manager at Kreston Reeves, Award-winning Chartered Accountants & Financial Advisers. 

When running your own business, getting your finances right is so important. We  wanted to produce a podcast on the topic of business finance for personal trainers and fitness professionals as it’s a topic we get asked about a lot and a topic, understandably, that can be pretty confusing.

In this episode, Ryan asks Lynsey for her advice and top tips when it comes to the financial side of running a fitness business, so let’s get straight into it...

UnitedUs believe that great brands do more than look good. They unite your people, define your purpose and unlock your potential. 

Luke and the team have worked with some amazing brands such as LEGO and Google, and their recent work with London Irish, a Rugby Union team here in the UK was named in the Best Strategy of 2020 Design Week Awards.

When starting or running your fitness business it’s important to consider both your brand and marketing strategy, but often these are areas that don't get as much time and attention as they deserve. 

This episode covers the following Brand and Marketing topics:

1. How do I identify my customers?
2. How do I build a brand?
3. How important is a brand logo?
4. How do I get my personality and voice across in my brand?
5. Do I need to pay someone to do my branding or could I do it myself?
6. What metrics should I measure to see if my brand is working?

Ellie is a personal trainer and online fitness coach specializing in women’s fitness and running fitness. 

During the Covid-19 Pandemic, Ellie adapted her business to become solely online for the first time! In this podcast, Ellie explains how she did it and what it means for the future of her personal training and fitness business!

When she's not training and supporting her clients, Ellie can be found running marathons and spending time with her family.

In the second episode, My PT Hub's Head of Support, Ryan Hallett, interviews Ed Cleary, CEO of Evolution Nutrition.

Over the next 30 minutes, Ryan and Ed will talk all things Nutrition (naturally!) from how to incorporate nutrition effectively into your fitness business to Ed's nutrition predictions for the future! 

Evolution Nutrition has been the go-to meal planning software for health and fitness pros for nearly a decade. With a database of more than 4,200+ RD created meal plans, covering more than 20 different categories, you'll easily be able to address the missing piece in your client's health journey... what they eat!

No matter what their eating preferences, needs and goals are, Evolution Nutrition is THE solution to deliver real results to your clients and your business.

We're excited to say that as a My PT Hub Trainer, you can get up to 25% off your Evolution Nutrition Subscription via the Marketplace!

In the first episode, Ryan interviews Joe Mitton, Founder and Owner of MittFit, a UK-based personal training and online fitness company.

MittFit specialises in Group training and runs challenges throughout the year for their clients across the globe, such as the highly successful 28-Day Online Challenge!

Back in March 2020 when the Covid-19 Pandemic sent people into lockdown practically overnight, Joe Mitton quickly adapted his business to make sure MittFit could still serve its clients and help people get results. 

MittFit uses My PT Hub to train clients virtually through the Event Stream feature, setting up super successful virtual group training sessions, which they are now going to continue running even when life is fully back to 'normal'!