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    <title>Good Company</title>
    <description>A podcast on working towards goals, working with data, and making work in general more meaningful by the Yaguara team.</description>
    <copyright>Yaguara</copyright>
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    <pubDate>Wed, 28 Oct 2020 19:19:45 +0000</pubDate>
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      <title>Good Company</title>
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    <itunes:summary>A podcast on working towards goals, working with data, and making work in general more meaningful by the Yaguara team.</itunes:summary>
    <itunes:author>Yaguara</itunes:author>
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    <itunes:keywords>data, ecommerce, future of work, strategy</itunes:keywords>
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      <itunes:name>J.D. Crabtree</itunes:name>
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      <title>Taylor Holiday and Profitability Puzzles</title>
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        <![CDATA[<p>Revenue. Profitability. Payback Window. Lifetime Value. The list goes on and on what leaders of brands should be tracking. In this episode J.D. and Jonny talk to Taylor Holiday, a Co-Founder and CEO of <a href="https://commonthreadco.com/" target="_blank">Common Thread Collective</a>, an eCommerce growth agency that exists to help brands properly scale and organize metric chaos.<br /><br />We tackle:<br />How Taylor helped navigate the brand from a sleep product to a sleep mission</p><ul><li>How Taylor navigated his career into founding CTC, and what has got the group to where it is today</li><li>What he thinks makes a Good Company and how they built that internally and externally</li><li>An eCommerce metric masterclass</li><li>How to bring back iconic sports brands of yesteryear</li><li>A Q4 Holidays predication for all to hear</li></ul><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.</p>
]]>
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      <pubDate>Wed, 28 Oct 2020 19:19:45 +0000</pubDate>
      <author>jd@yaguara.co (J.D. Crabtree)</author>
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        <![CDATA[<p>Revenue. Profitability. Payback Window. Lifetime Value. The list goes on and on what leaders of brands should be tracking. In this episode J.D. and Jonny talk to Taylor Holiday, a Co-Founder and CEO of <a href="https://commonthreadco.com/" target="_blank">Common Thread Collective</a>, an eCommerce growth agency that exists to help brands properly scale and organize metric chaos.<br /><br />We tackle:<br />How Taylor helped navigate the brand from a sleep product to a sleep mission</p><ul><li>How Taylor navigated his career into founding CTC, and what has got the group to where it is today</li><li>What he thinks makes a Good Company and how they built that internally and externally</li><li>An eCommerce metric masterclass</li><li>How to bring back iconic sports brands of yesteryear</li><li>A Q4 Holidays predication for all to hear</li></ul><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.</p>
]]>
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      <itunes:title>Taylor Holiday and Profitability Puzzles</itunes:title>
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      <itunes:summary>J.D. and Jonny team up with Taylor Holiday, a Co-Founder and CEO of Common Thread Collective, an eCommerce growth agency that exists to help brands properly scale. Let's get profitable.</itunes:summary>
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        <![CDATA[<p>Good Company does not sleep, until now. In this episode J.D. and Jonny talk to Alexandra Zatarain, a Co-Founder of <a href="https://www.eightsleep.com/">Eight Sleep</a>, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.</p><p>We tackle:</p><ul><li>How she helped navigate the brand from a sleep product to a sleep mission</li><li>What she thinks makes a Good Company and how they built an authentic purpose-driven force</li><li>Her ideas on how to get sleep fitness onto planes and into space (cc: Elon Musk)</li><li>Determining if Steve Aoki is an Eight Sleep influencer</li><li>The ongoing brand dilemma of standing out vs. fitting in</li></ul><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.</p>
]]>
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      <pubDate>Fri, 16 Oct 2020 13:45:56 +0000</pubDate>
      <author>jd@yaguara.co (Alexandra Zatarain)</author>
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        <![CDATA[<p>Good Company does not sleep, until now. In this episode J.D. and Jonny talk to Alexandra Zatarain, a Co-Founder of <a href="https://www.eightsleep.com/">Eight Sleep</a>, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.</p><p>We tackle:</p><ul><li>How she helped navigate the brand from a sleep product to a sleep mission</li><li>What she thinks makes a Good Company and how they built an authentic purpose-driven force</li><li>Her ideas on how to get sleep fitness onto planes and into space (cc: Elon Musk)</li><li>Determining if Steve Aoki is an Eight Sleep influencer</li><li>The ongoing brand dilemma of standing out vs. fitting in</li></ul><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.</p>
]]>
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      <title>Savannah Sanchez and Social Studies Class</title>
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        <![CDATA[<p>Good Company gets social. In this episode J.D. and Jonathan talk to Savannah Sanchez, a paid social expert with a proven track record of helping eCommerce brands profitably acquire customers through media buying + ad creative production. We tackle:</p><ul><li>How Savannah progressed into the niche expert for her industries</li><li>What she thinks makes a Good Company and looks for in her partnerships</li><li>The worst rock climbing ads possible</li><li>The Snapchat landscape and brands need for it</li></ul><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.<br /><br />To improve your social status learn more about Savannah's work and expertise here: <a href="http://thesocialsavannah.com/" target="_blank">http://thesocialsavannah.com/</a><br /><br />And claim $1000 in free Snapchat ad credit using Savannah’s link: <a href="http://bit.ly/1000snapchat" target="_blank">http://bit.ly/1000snapchat</a> #snapambassador</p>
]]>
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      <pubDate>Fri, 18 Sep 2020 16:50:03 +0000</pubDate>
      <author>jd@yaguara.co (Savannah Sanchez)</author>
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        <![CDATA[<p>Good Company gets social. In this episode J.D. and Jonathan talk to Savannah Sanchez, a paid social expert with a proven track record of helping eCommerce brands profitably acquire customers through media buying + ad creative production. We tackle:</p><ul><li>How Savannah progressed into the niche expert for her industries</li><li>What she thinks makes a Good Company and looks for in her partnerships</li><li>The worst rock climbing ads possible</li><li>The Snapchat landscape and brands need for it</li></ul><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.<br /><br />To improve your social status learn more about Savannah's work and expertise here: <a href="http://thesocialsavannah.com/" target="_blank">http://thesocialsavannah.com/</a><br /><br />And claim $1000 in free Snapchat ad credit using Savannah’s link: <a href="http://bit.ly/1000snapchat" target="_blank">http://bit.ly/1000snapchat</a> #snapambassador</p>
]]>
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      <itunes:title>Savannah Sanchez and Social Studies Class</itunes:title>
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      <itunes:summary>J.D. and Jonny sit down with Savannah Sanchez, otherwise known as The Social Savannah, who is an expert for leading eCommerce brands on their paid social and ad creative efforts.</itunes:summary>
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        <![CDATA[<p>Good Company evolves. In this episode J.D. and Jonny talk to Nik Sharma, CEO of Sharma Brands and advisor to some of the fastest-growing brands in commerce. We tackle:</p><ul><li>How Nik went from celebrity marketer to eCommerce growth wizard</li><li>What he thinks makes a Good Company and looks for in his partnerships</li><li>The 2020 BRAND DRAFT</li><li>No seriously, we had a live draft of commerce brands</li></ul><p> </p><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.</p><p>Bon voyage.</p>
]]>
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      <pubDate>Tue, 1 Sep 2020 18:58:27 +0000</pubDate>
      <author>jd@yaguara.co (Nik Sharma)</author>
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        <![CDATA[<p>Good Company evolves. In this episode J.D. and Jonny talk to Nik Sharma, CEO of Sharma Brands and advisor to some of the fastest-growing brands in commerce. We tackle:</p><ul><li>How Nik went from celebrity marketer to eCommerce growth wizard</li><li>What he thinks makes a Good Company and looks for in his partnerships</li><li>The 2020 BRAND DRAFT</li><li>No seriously, we had a live draft of commerce brands</li></ul><p> </p><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.</p><p>Bon voyage.</p>
]]>
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      <itunes:title>Nik Sharma and The 2020 Brand Draft</itunes:title>
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      <itunes:summary>In this episode J.D. and Jonny talk to Nik Sharma, CEO of Sharma Brands and advisor to some of the fastest-growing brands in commerce.</itunes:summary>
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        <![CDATA[<p>In Good Company's second (and first full-length) episode J.D. and Jonathan sit down and talk shop on the following:</p><ul><li>Purpose and goals of the podcast</li><li>What makes a 'Good Company'?</li><li>How we can retain our mothers as subscribers</li><li>Settlers of Catan strategy</li></ul><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.<br /><br />Enjoy.</p>
]]>
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      <pubDate>Tue, 18 Aug 2020 17:37:08 +0000</pubDate>
      <author>jd@yaguara.co (J.D. Crabtree)</author>
      <link>https://good-company.simplecast.com/episodes/good-companies-good-moms-and-good-settlers-of-catan-WyAt_kpd</link>
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        <![CDATA[<p>In Good Company's second (and first full-length) episode J.D. and Jonathan sit down and talk shop on the following:</p><ul><li>Purpose and goals of the podcast</li><li>What makes a 'Good Company'?</li><li>How we can retain our mothers as subscribers</li><li>Settlers of Catan strategy</li></ul><p>We wrap up the episode with a roundup of all the movements and news in the greater commerce industry.<br /><br />Enjoy.</p>
]]>
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      <itunes:title>Good Companies, Good Moms, and Good Settlers of Catan</itunes:title>
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Yaguara’s mission is to make working towards goals, working with data, and simply work in general more meaningful to every company and team we come in contact with. So we are using this show as a place to expound on that mission in audio format.</description>
      <pubDate>Mon, 10 Aug 2020 21:01:43 +0000</pubDate>
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      <itunes:summary>We are introducing 'Good Company', Yaguara’s first podcast. 

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      <itunes:subtitle>We are introducing 'Good Company', Yaguara’s first podcast. 

Yaguara’s mission is to make working towards goals, working with data, and simply work in general more meaningful to every company and team we come in contact with. So we are using this show as a place to expound on that mission in audio format.</itunes:subtitle>
      <itunes:keywords>business, data, startups, future of work, ecommerce</itunes:keywords>
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