The Double or Nothing Ecommerce Podcast with Joe Chavez

There's never been a better time to be a marketer

joe@doublemyecommerce.com (Mike Mclean, Joe Chavez) — Fri, 2 Feb 2024 11:00:00 +0000

As a company expands to be an enterprise, new obstacles emerge that endanger its future growth. In this episode, we will focus on Mike's ability to take ownership of each project from start to finish. A marketer who used soft skills to grow his Google Ad budget from $50 to over $1,000,000 in a year. Listen in as he explains how you can get your dream career. Even without formal education.

Key Takeaways

What inspired me about Mike is his technical ability when it comes to expanding his connections and advancing his management job.

What I learned talking with Mike is his project management skills are extraordinary.

This episode is for anyone who wants to pursue their dream career despite a lack of academic education.

In one word this episode is Inspiring.

This episode's worth a listen because Mike is a marketer who employed soft skills to increase his Google Adwords spending from $50 to over $1,000,000 in a year.

Show Links

Mike on LinkedIn

The least risky way to grow an e-commerce business

joe@doublemyecommerce.com (Andriy Rudnyk, Joe Chavez) — Fri, 26 Jan 2024 11:00:00 +0000

Andriy Rudnyk is a master tactician at implementing subscriptions into a brand's business model. He emphasizes the need for exclusive perks for subscription members and the need to establish trust with a brand's customer base in order to effectively optimize a subscription model. Andriy isn't shy and explains that the best way to glean valuable information about a brand and its products is up the phone and call the customers who love the products.

Key Takeaways

What inspired me about Andriy is his grassroots, bootstrap approach to customer feedback.

What I learned talking with Andriy is the various ways to establish trust with customers.

This episode is for anyone with a Shopify store considering adding a subscription component to their business.

In one word this episode is tactical.

This episode's worth a listen because Andriy bombards listeners with valuable tips and tactics to growing and scaling a business through subscription models and trust.

Show Links

https://www.goodsubscription.agency/

Andriy on LinkedIn

Leaning on your network to beat overwhelm as a marketer

joe@doublemyecommerce.com (Mike Gallucci, Joe Chavez) — Fri, 19 Jan 2024 11:00:00 +0000

In 2006, Mike began his career in eCommerce by co-founding SportsMemorabilia.com, an Internet Retailer Top 500 company. Leader in digital commerce with background as co-founder and COO of startups, executive in eCommerce marketing & operations, business development, executive content producer, disruptor in sports memorabilia, and advisor/consultant.

Key Takeaways

What inspired me about Mike is his enthusiastic attitude about helping marketers.

What I learned talking with Mike is to have a mindset of never stopping to learn, to be patient, and to understand everything.

This episode is for anyone who the ability to combine in-depth understanding of digital marketing with communication abilities, trustworthiness, and ingenuity.

In one word this episode is Inspiring.

This episode's worth a listen because he is a valuable asset to his company because of his expertise, experience, and ability to communicate with everyone from entry-level workers to high-ranking executives.

Show Links

Mike on LinkedIn

Why choosing your niche as a marketer opens up opportunities

joe@doublemyecommerce.com (Wilton Gorske, Joe Chavez) — Fri, 12 Jan 2024 11:00:00 +0000

It's always a pleasure to be around Wilton. He is an excellent mentor and manager with the expertise and abilities to back it up. Along with being helpful and orderly, he is also open to new ideas and comments. Wilton was a fantastic director of marketing and e-commerce. His capacity to handle challenging circumstances while maintaining a positive attitude was always admirable.

Key Takeaways

What inspired me about Wilton is his marketing acumen is impeccable, but what really surprised me was his capacity to remain positive and achieve deadlines while the early pandemic was going on.

What I learned talking with Wilton is he's open-minded to new ideas and has always been quite explicit in his responses.

This episode is for anyone who is tolerant and desires to excel as a leader and person.

In one word this episode is Inspiring.

This episode's worth a listen because Wilton's expertise spans a variety of industries, including retail, lifestyle, fashion, and the luxury market. Some of the brands and businesses he has worked with are Nautica, Robert Geller, Tim Coppens, Siki Im, Under Armour, Disney, Opening Ceremony, KARA, and Equinox.

Show Links

Wilton on LinkedIn

Jack of all trades turned master of one

joe@doublemyecommerce.com (Matthew Tallarico, Joe Chavez) — Fri, 5 Jan 2024 11:00:00 +0000

Matthew was always interested in business and growth. He used dynamic growth marketing strategies to boost the profitability of several businesses, having founded and built from the ground up a software product firm (acquired), an alternative energy recommendation engine, an apparel reseller, and a retail CBD store.

Key Takeaways

What inspired me about Matthew is his curiosity about business and growth.

What I learned talking with Matthew on how to work smarter, not harder, and have repeatable experiences for customers and clients.

This episode is for anyone who always believes in their gut instincts and seizes all opportunities that come their way.

In one word this episode is Inspiring.

This episode's worth a listen because Matthew is a true expert in his field and extremely knowledgeable.

Show Links

Matthew on LinkedIn

How curiosity unlocks future opportunities as a marketer

joe@doublemyecommerce.com (Nick Lamothe, Joe Chavez) — Fri, 29 Dec 2023 11:00:00 +0000

One of the most important aspects of reaching your goals is being curious. In this episode, we explore Nick Lamothe's journey from a freelance journalist to a CMO at The Legends Brands. Nick's path serves as an example for me, and he has been a valuable resource for ideas and a sounding board for me as I've developed strategic initiatives for the e-commerce marketing industry.

Key Takeaways

What inspired me about Nick is his attitude toward curiosity.

What I learned from talking with Nick is how significant it is to never stop learning and remain curious because none of those things require a degree. The most important factor is your desire and capacity to learn.

This episode is for anyone who has a thirst for knowledge and someone who has the ability to learn.

In one word this episode is INSPIRING.

This episode's worth a listen because Nick has established an agency, served as CMO at The Legends Brands, and managed at Reebok.

Show Links

Nick on LinkedIn

Timeless lessons for every new entrepreneur

joe@doublemyecommerce.com (Nick Petros, Joe Chavez) — Fri, 22 Dec 2023 11:00:00 +0000

In this episode, we explore Nick's development as a marketer. He is not only a clever and exact marketer, but also a motivating individual. He is the Chief Executive Officer of MyDash. Nick is a multiplier and a leader who infuses his routine with inspiration and human connection.

Key Takeaways

What inspired me about Nick is his interpersonal abilities; he maintains good relationships with both current and potential customers of the business.

What I learned talking with Nick is, he's sincerely cares about his staff and is always prepared to go above and above for his clients. It's amazing to witness his quick thinking in action at work.

This episode is for anyone who always generates new, innovative ideas to the table and consistently thinks outside the box.

In one word this episode is Inspiring.

This episode's worth a listen because Nick is a Chief Executive Officer at MyDash, Principal at PinchForth, and Co-Founder at Breezler.

Show Links

Nick on LinkedIn

Creating personalized e-commerce landing pages in 5 minutes

joe@doublemyecommerce.com (Grant Deken, Joe Chavez) — Fri, 15 Dec 2023 11:00:00 +0000

Grant's entrepreneurial journey began as a paperboy. He saw that the ads were the true business strategy of newspaper organizations. This sparked the idea that he could also assist small firms with advertising. Grant began cold calling with the assistance of his father and learned the great business lesson of what it's like to get a number of "no's" but when you finally land on that "yes" - it's the magical word and it's all you need to get started.

Key Takeaways

What inspired me about Grant is a fantastic team member who brings the team together and actually cares about the project's success.

What I learned talking with Grant, he is a consummate professional, a subject matter master, and a genuine kind man.

This episode is for anyone who is capable of taking the lead, organizing, and implementing initiatives in a timely and effective manner.

In one word this episode is Inspiring.

This episode's worth a listen because of the enthusiasm and attention to detail that he devotes to each job, everything he touches turns to gold.

Show Links

Grant on LinkedIn

Door to door sales unlocked her marketing superpower

joe@doublemyecommerce.com (Kanika Misra, Joe Chavez) — Fri, 8 Dec 2023 11:00:00 +0000

In this episode, we explore Kanika Misra's journey from door-to-door salesperson to marketing superpower. She is the Head of Marketing at Inspired, a For-Good FinTech. She spent the majority of my career in-house, overseeing growth, strategy, and marketing, so she understands the key metrics and how to achieve them.

Key Takeaways

What inspired me about Kanika is that she spends time carefully considering every potential outcome for any project she is working on.

What I learned talking with helped me learn a lot along the process, and they also gave me the motivation to find solutions to many of the issues I was running across.

This episode is for anyone who shared the same ideals and a desire to genuinely assist exceptional people in building successful enterprises.

In one word this episode is Inspiring.

This episode's worth a listen because Kanika discovered her marketing superpower through door-to-door sales.

Show Links

Kanika on LinkedIn

The first thing you must do to become a great marketer

joe@doublemyecommerce.com (Michael Cronin, Joe Chavez) — Fri, 1 Dec 2023 11:00:00 +0000

Michael started at CocaCola stocking shelves before his marketing career catapulted him to COO of a start-up company. He highlights the striking differences between speaking TO a community vs speaking within a community. Michael is no stranger to failure and normalizes it by sharing all that he has learned through his journey. He encourages future marketers to forget everything they have learned in advertising school and lean into the ever-changing landscape that is digital marketing.

Key Takeaways

What inspired me about Michael is his healthy relationship with failure.

What I learned talking with Michael was the difference between speaking TO an audience vs speaking WITHIN an audience.

This episode is for anyone who is lacking inspiration after a failure or disappointment.

In one word this episode is invigorating.

This episode's worth a listen because Michael is a seasoned communicator with ideas for effective marketing.

Show Links

https://www.acquireagency.com/

Michael Cronin on LinkedIn

Using data to help marketers make better decisions

joe@doublemyecommerce.com (Seth Hirsch, Joe Chavez) — Fri, 24 Nov 2023 11:00:00 +0000

A fulfilling career in marketing does not rely on things remaining constant. As long as you learn one thing, it changes; there are new things to learn all the time; you can't count on mastering one specific hard ability to set you up. Seth is a real professional at CRM; he knows how to gather information about customer behavior and then use it to create strategies and engagement methods.

Key Takeaways

What inspired me about Seth is he puts a lot of effort into everything he does and is very devoted to it.

What I learned talking with Seth is his expertise is in presenting complicated data insights in a way that the customer can understand them and that have enduring value for navigating upcoming projects and plans.

This episode is for anyone who believes that a meaningful career in marketing requires the ability to adapt to changing circumstances.

In one word this episode is Inspiring.

This episode's worth a listen because Seth is well versed in multi-channel marketing techniques, geographic information systems, database design, and data linkages.

Show Links

Seth on LinkedIn

How to increase revenue by focusing on making your product page better

joe@doublemyecommerce.com (Rishi Rawat, Joe Chavez) — Fri, 17 Nov 2023 11:00:00 +0000

Episode Notes

In this episode, we'll look at how Rishi's approach to product pages is shaping the future of eCommerce. Rishi has devoted numerous hours to researching, testing, and tweaking product sites. As a result, his comprehension of buyer psychology and decision-making is ridiculous. Rishi can take you from monotonous product descriptions to spectacular product stories in 90 days, increasing your conversion rate by 20%.

Key Takeaways

What inspired me about Rishi is his perspective on the innumerable hours he spent researching, testing, and improving product websites.

What I learned from talking with Rishi is his attitude of concentrating on certain product pages. The product page is handled as a direct-response advertisement.

This episode is for anyone who is able to go beyond the norm, come up with novel ideas, and develop solutions that are both significant and pertinent.

In one word this episode is Inspiring.

This episode's worth a listen because Rishi is someone who assisted us in identifying and attracting the exact type of talent required to turn around a firm while we were in trouble.

Show Links

https://frictionless-commerce.com/

Rishi on LinkedIn

Optimize Meta Ads to Unlock Profitable Growth

joe@doublemyecommerce.com (Jake Abrams, Joe Chavez) — Fri, 10 Nov 2023 11:00:00 +0000

To achieve lucrative growth in Meta Ads, narrowing your focus. Take time to do research, Jake Abrams is reducing his product line and concentrating on selling those to hit the million dollar mark annually. Making a strategy or better judgment requires much more experimentation. Jake advises going narrow in order to see rapid growth.

Key Takeaways

What inspired me about Jake is he knows how to hold the interest of his audience. He picks things up quickly and is constantly trying to learn something new or take on a new project.

What I learned talking with Jake is always follow your gut instinct; doing so will help in your rapid development.

This episode is for anyone since starting a business in the easiest thing, you can do if you're ambitious, smart, always believe in yourself, and stay focused.

In one word this episode is Inspiring.

This episode's worth a listen because Jake executes the strategy, develops fresh concepts, and offers strategic guidance to assist us meet our aggressive growth ambitions.

Show Links

https://www.growodyssey.com/

Jake on LinkedIn

Using content to drive down your acquisition costs

joe@doublemyecommerce.com (Andrew Maff, Joe Chavez) — Fri, 3 Nov 2023 10:00:00 +0000

Andrew Maff, founder of BlueTuskr, shares his wealth of knowledge on digital marketing and gives practical advice on how generating content reduces customer acquisition costs. His experience as a digital marketing agency founder gives listeners a behind-the-scenes look into the thought process and strategies that separate great brands from average ones.

Key Takeaways

What inspired me about Andrew is his confidence and knowledge base on digital marketing.

What I learned talking with Andrew was omnichannel marketing and how it applies to specific brands.

This episode is for anyone who is search of intricate digital marketing strategies for running targeting and retargeting ads.

In one word this episode is tactical.

This episode's worth a listen because it is highly tactical and insightful.

Show Links

https://andrewmaff.com/

https://www.bluetuskr.com/

Andrew Maff on LinkedIn

From Airline Employee to Freelance Copywriter

joe@doublemyecommerce.com (Stuart Tarn, Joe Chavez) — Fri, 27 Oct 2023 10:00:00 +0000

Stuart worked as a service manager for an international airline, and he was adept at determining what a client desired and need at each stage of their journey. By focusing on what is genuinely important to your customer, he can develop the most effective message and market the significant benefits of their product.

Key Takeaways

What inspired me about Stuart is his journey went from working as a generalist to specializing in eCommerce strategy.

What I learned from talking with Stuart is his patience and confidence in his ability to succeed in his work as a result of his transition from on-staff to freelancing.

This episode is for anyone who risks all like Stuart as a freelancer may actually be more secure than a full-time job.

In one word this episode is Inspiring.

This episode's worth a listen because Stuart has become a better copywriter and has discovered original approaches to assist his clients in finding answers to their particular problems.

Show Links

https://www.stuartwritescopy.com/

Stuart on LinkedIn

Leveraging Brand Ambassadors to Acquire Customers

joe@doublemyecommerce.com (Noah Tucker, Joe Chavez) — Fri, 20 Oct 2023 10:00:00 +0000

Noah Tucker is the founder of Social Snowball and is passionate about building better word-of-mouth marketing for e-commerce brands. Social Snowball is pioneering fresh ways to connect affiliates with brands in a transparent and innovative way through SafeLinks, an affiliate link that generates unique, single-use discount codes for every customer - eliminating coupon fraud and affiliate attribution errors.

Key Takeaways

What inspired me about Social Snowball was the attention to the brand ambassador's experience with ecommerce referral programs and strategies.

What I learned talking with Noah was the importance of word-of-mouth marketing and the facets (affiliates, influencers, creators, customers) that make up a successful marketing strategy.

This episode is for anyone who is looking for opportunities to scale revenue growth with brand affiliates and how to properly implement a successful referral program.

In one word this episode is insightful.

This episode's worth a listen because Noah's expertise with managing brand affiliates will leave you with simple, practical tips on how to maximize affiliates and brand ambassadors.

Show Links

Website - https://socialsnowball.io/

LinkedIn - Noah Tucker

Twitter: https://twitter.com/noatuck?lang=en

SafeLinks - https://socialsnowball.io/safelinks

YouTube - https://www.youtube.com/watch?v=L4qM1IEhtNQ

Why Your Brand Has To Start From The Heart

joe@doublemyecommerce.com (Daniel Brenneman, Joe Chavez) — Fri, 13 Oct 2023 10:00:00 +0000

Daniel Brenneman teaches his four steps to success in marketing: know yourself, know your audience, nail your messaging, and create an experience. These steps are at the foundation of his company's, Empathy Marketing Co., values. Daniel also discusses the tactics of how to properly implement your brand's mission, vision, and values into your messaging. He and his team are incessant about defining a brand and committing to its vision, rather than chasing fleeting fads from the competition.

Key Takeaways

What inspired me about Daniel is his clarity around how proper messaging drives growth and revenue.

What I learned talking with Daniel was his four steps to marketing success; know yourself, know your audience, nail your messaging, and create an experience.

This episode is for anyone who is unclear about their mission and messaging and is in search of a framework to get organized.

In one word this episode is visionary.

This episode is worth a listen because Daniel is clear and concise with his action steps toward high-converting, growth-centered messaging and marketing.

Go Get Uncomfortable! w/ Brandon Bogajewicz

joe@doublemyecommerce.com (Joe Chavez) — Fri, 6 Oct 2023 10:00:00 +0000

Brandon motivates listeners by emphasizing the importance of collaboration in the e-commerce space as he tells the story behind Vinyl Moon, a vinyl subscription service. Brandon has adopted a mindset that will leave you challenged and inspired by embracing the uncomfortable. Go get uncomfortable!

Key Takeaways

What inspired me was Brandon's creativity through Vinyl Moon. The music selection is exceptional and the artwork is eye-catching.

What I learned was that numbers speak to the health of all things. It's important to know them and what they mean and avoid getting emotionally attached to them.

This episode is for anyone who needs to be inspired and motivated.

In one word this episode is inspirational.

This episode's worth a listen because you'll be inspired by Brandon and will love Vinyl Moon.

Show Links

LinkedIn: https://www.linkedin.com/in/brandon-bogajewicz-02593b5/

Business: https://vinylmoon.co/

Brandon Bogajewicz on LinkedIn

How to Build a Data Driven e-Commerce Business

joe@doublemyecommerce.com (Kevin Biondi) — Fri, 6 Jan 2023 05:00:00 +0000

Prior to founding Sproutward, Kevin was the VP of Digital Marketing at Staples, where he led the digital media and analytics team for all digital channels. Before Staples, Kevin held various interactive and product marketing positions at Citibank and J.P. MorganChase.

Key Takeaways
What inspires me every time I talk with Kevin is his ability to tie together data & marketing to drive business results.
What I learned talking with Kevin was to let the data drive you to find the best solutions to scale your e-commerce business.
This episode is for anyone wants to improve how they use data to drive results for their e-commerce business.
In one word this episode is all about DATA.
This episode's worth a listen because this guest eats, sleeps & breathes DATA and has worked with e-commerce brands that have generated over a BILLION DOLLARS in sales.

Show Links
https://sproutward.com/
Kevin on LinkedIn

How to use LinkedIn as a marketer to find new opportunities.

joe@doublemyecommerce.com (Masood Akbarzai, Joe Chavez) — Fri, 28 Jan 2022 05:00:00 +0000

Episode Notes

Masood is an entrepreneur and a consultant with a diverse portfolio of experience in business intelligence, digital marketing, algorithms, data intelligence, eCommerce, and integrated financial and management systems — for numerous industries. He has been a 𝐩𝐮𝐛𝐥𝐢𝐜 𝐬𝐩𝐞𝐚𝐤𝐞𝐫 at 𝐆𝐨𝐨𝐠𝐥𝐞. He is an expert in commercial & residential real estate, international trade, procurement, retail, franchising, renewable energy, Chemical & Process Engineering (operations, design, safety, risk & economics) of manufacturing industries.

Key Takeaways

What inspired me about Masood is his work ethic when it comes to building his network and career in marketing.

What I learned talking with Masood was why t-shaped marketers win in the long run.

This episode is for anyone who wants to get into a career they are passionate about.

In one word this episode is inspirational.

This episode's worth a listen because Masood is so good at using the internet to connect with others! I learned so much from him.

Turning World Class Customer Service into Your Competitive Advantage

joe@doublemyecommerce.com (Joe Chavez, Chris Berger) — Fri, 31 Dec 2021 11:00:00 +0000

Chris Berger is the founder of Sugar Creek Coffee Roasters who specializes in hand-crafted, small-batch, artisan roasted coffee. This means each order is roasted to the optimal flavor of the specific coffee bean variety. While many have coffee beans ready for shipping, already roasted and on the shelf, they don't roast your beans until you actually place your personalized order, so you can know that you are drinking the freshest roasted coffee each day!

Key Takeaways

What inspired me about Chris was his passion for coffee & love for people.

What I learned talking with Chris was to treat your e-commerce customers like you would your own grandmother. Also, that customer service is always in your control.

This episode is for anyone who is struggling to get customers to buy again. Chris has mastered this by treating customers like royalty.

In one word this episode is HOSPITABLE.

Recorded this episode a while back, but it's still great because the customer service strategies and tactics Chris shares are timeless.

Building your growth roadmap: What it is, how to do it yourself & why SMS is a must for 2022 & beyond.

joe@doublemyecommerce.com (Joe Chavez, Ryan Wood) — Fri, 24 Dec 2021 17:00:00 +0000

Over the past 10+ years, Ryan's spent over $100,000,000+ on performance advertising campaigns. Helping generate hundreds of millions of dollars in revenue for businesses both big and small.

He's also contributed to nearly $1B (yes, billion) in business exits since 2015 in the meal-kit delivery space! If you want to know more about that, DM him on LinkedIn.

Key Takeaways

What inspired me about Ryan was how he's helping e-commerce brands step back to think about growth from a new angle.

What I learned talking with Ryan is why it's better to use Attentive SMS vs. Klaviyo.

This episode is for anyone who isn't currently using SMS marketing to scale their e-commerce brand.

In one word this episode is STRATEGIC.

This podcast episode is worth a listen because most e-commerce businesses don't have a clear, actionable roadmap for growth. Also, SMS has 98% open rates while email has 20% on average and we get deep into why SMS is a must for 2022 & beyond! If you're still not convinced about the SMS HYPE. On average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email

Turning a Decade of Retail Experience into e-Commerce Success

joe@doublemyecommerce.com (Joe Chavez, Damian Roberti) — Fri, 17 Dec 2021 05:00:00 +0000

I won't spoil it, but Damian has been in the food industry for the greater part of 30 years. He's even owned and operated an Italian Bakery / Deli. Not to mention he's helped over 120 small startups get off the ground!

Key Takeaways

What inspired me about Damian was how he took what he learned working for Target for a decade and applied it to his e-commerce journey!

What I learned talking with Damian was the power of diversification when it comes to sales channels.

This episode is for anyone who is selling food on the internet.

In one word this episode is HUNGRY.

Recorded this episode a while back, but it's still great because Damian is one of those guys that you learn so much from every time you're around him!

Using amazon as a launchpad for explosive e-commerce growth

joe@doublemyecommerce.com (Albert DiPadova, Joe Chavez) — Fri, 3 Dec 2021 05:00:00 +0000

Albert's a visionary and accomplished Senior Digital Marketing Executive with extensive experience in business development across dynamic roster of startups. In this episode we talk about his Amazon business Tub Cubby and his lessons learned along the way. We also get into what it's like to be "All In" on family and business at the same time.

Key Takeaways

What inspired me about Albert was that his wife and kids answered 30,000 emails over the course of 5 years! P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

What I learned talking with Albert was 1 negative review costs you 12 positive reviews. P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

This episode is for anyone who has kids and wants to build the business with their family involved. P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

In one word this episode is DADPRENEUR. P.S. Be sure to buy rubber duckies Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

Recorded this episode a while back, but it's still great because Albert is known for finding little moments to do crazy stuff for his customers. Like filling a box of rubber duckies and sending it to customers! 🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥🐥 P.S. Be sure to buy rubber duckies from Albert's son's company: https://planetduck.world/ where 100% of net profits go to support animals in need! 🐥

The Little Things that Drive Big E-Commerce Revenue

joe@doublemyecommerce.com (Joe Chavez, Drew Himel) — Fri, 19 Nov 2021 05:00:00 +0000

What inspired me about Drew was his ability to focus as an expert on solving a specific problem for a specific type of business. Drew helps brands drive higher conversion and ultimately more profitability.

What I learned talking with Drew was why I should let the data lead when growing e-commerce brands. He also shares how to optimize your email flows & website to make more money. Plus, how important the timing of the second purchase is.

This episode is for anyone who is in e-commerce who wants to learn from their data & is looking for a couple of quick wins this week. Drew drops a bunch of nuggets that you can apply ASAP to see ROI!

In one word this episode is, actionable.

This episode is packed with tons of actionable advice you can use to improve on-site conversion rates and grow your customer's lifetime value!

Melanin Money: How a Side Gig T-Shirt Brand Evolved into a 7-Figure Movement

joe@doublemyecommerce.com (George Acheampong, Joe Chavez) — Fri, 16 Apr 2021 14:43:22 +0000

George Acheampong is a multi-passionate entrepreneur. Investor. Finance and Business thought leader. Fitness enthusiast and husband. He also recently become a 7-figure ecommerce store owner. On accident when he turned Melanin Money. A hobby store on Shopify where he sold t-shirts into a lifestyle brand geared toward creating awareness around wealth disparities among people of color.

Key Takeaways
What inspired me about talking with George in this episode was his authentic care & love for his audience. He started this brand as a cause and over time it evolved into an ecommerce brand. Most ecommerce brands do it the other way around.

What I learned talking with George was the importance of ecommerce brands going narrow with their customer base in the beginning to gain the traction needed to expand to larger markets.

This episode is for anyone who has ever wanted to start a cause based ecommerce brand, but allowed their lack of experience keep them from taking action. George shared in this episode that he had never "done ecommerce before" yet he took action and was able to build Melanin Money to a 7 figure (in top line revenue) brand in his first year.

Show Links
Site URL: melaninmoney.com
George on LinkedIn

Trailer

joe@doublemyecommerce.com (Joe Chavez) — Fri, 16 Apr 2021 14:39:07 +0000

"Have an ecommerce store, but don't have infinite reserves of cash & time to grow your store?" This podcast uncovers the timeless strategies & tactics that you can apply to your store quickly (& usually for free). Hosted by Joe Chavez, DTC ecommerce consultant who has helped grow ecommerce brands you've heard of like Crocs, Nutribullet & Taylor Stitch. Plus hundreds of up & coming brands you haven't heard of - If you're ready to grow your ecommerce store with less headache. Give this podcast a listen.

The Double of Nothing Ecommerce Podcast Trailer

joe@doublemyecommerce.com (Joe Chavez) — Wed, 14 Apr 2021 21:23:28 +0000