Agile Marketing Blog – Home of Marketing Agility Podcast

Creating Lasting Change in Banking with Yvonne Delaney

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 18 Oct 2023 02:23:39 +0000

In this episode, Yvonne Delaney discusses the importance of making organizational change stick when transforming an marketing organization to Agile.

Yvonne worked on creating an agile center of excellence for change agents within a bank.
She participated in a coaching program and paired with them to ensure the success of the change initiatives. Yvonne collaborated with leaders in the organization to create success stories in marketing during an 18 to 24-month agility journey.
The goal was to institutionalize agility in different areas of the bank and allow each team to tell their own success stories.
“Success vignettes” were created to help expand agile ways of working to other parts of the bank.

Highlights:

Creating an agile center of excellence for change agents, including marketing
Collaborating with leaders to create success stories during an 18-24 month agility journey.
Institutionalizing agility across different areas of the bank, including marketing
Empowering marketing teams to tell their own success stories.

Links:

Agile Marketing Alliance – https://www.agilemarketingalliance.com/

iTunes Podcast Episodes – https://itunes.apple.com/podcast/marketing-agility-podcast

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Embracing Agile Marketing Approaches: A Conversation with Steve Davis

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 5 Oct 2023 13:17:35 +0000

			 Episode Summary:

In this episode, we sit down with Steve Davis, Managing Director and Transformation Lead at Accenture. With a rich history in Agile that spans nearly two decades, Steve offers invaluable insights into the evolution of Agile in marketing, including one of the earliest Agile Marketing transformations we’ve heard of; Ancestry.com in 2005! This conversation sheds light on the importance of agility in today’s dynamic marketing landscape.

Highlights:

Steve Davis recounts his journey with Agile, including an early transformation at Ancestry.com in 2005
Discover how Agile made the leap from technology teams into marketing
Understand the power of an experience Scrum master in helping marketing teams
Hear why Steve thinks Agile marketing hasn’t been adopted by more marketers

Notable Quotes:

Steve Davis:“I got started in Agile in 2001, which was coincidentally the year that the Agile manifesto was introduced. It was a revolutionary shift that changed everything about how we approach marketing.”

“Agile isn’t just a methodology; it’s a mindset. Over the years, it’s been fascinating to see how adopting this mindset has helped companies become frontrunners in their domains.”

Relevant Links:

Agile Marketing Alliance – https://agilemarketingalliance.com/

Steve Davis on LinkedIn: https://www.linkedin.com/in/davisbase/

Closing Thoughts:

Dive deep into the world of Agile with Steve Davis and understand why flexibility, responsiveness, and adaptability are key markers of success in contemporary marketing. Whether you’re a novice marketer or a seasoned professional looking to adopt Agile methodologies, this episode is packed with historical context, personal insights, and forward-thinking strategies that promise to inspire and invigorate your marketing approach.

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Talking Agile Marketing and OKRs with Yuval Yeret

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 12 Sep 2023 15:30:58 +0000

			This interview will focuses on scaling Agile, OKRs, working with private equity firms, what most organizations get wrong when adopting Agile marketing, and other topics. Our guest is Yuval Yeret, a SAFe fellow, co-contributor with me to IC-Agile’s Agility in Marketing certification.

[03] – Introduction

Jim Ewel welcomes our guest, Yuval Yuret, a Lean Agility and Flow Coach, Safe Fellow, and Professional Scrum Trainer. The episode will focus on the importance of shared goals like OKRs, the difference between OKRs and KPIs, and how Agile methodologies can help teams adapt to change.

[01:01] – Excitement About OKRs

Jim expresses excitement about the growing popularity of OKRs (Objectives and Key Results) and mentions how they are now considered a “silver bullet” in various industries, thanks to John Doerr’s book “Measure What Matters.”

[01:38] – Challenges with OKRs

Yuval discusses the common challenges organizations face with OKRs. Many companies adopt OKRs without sufficient expertise, leading to issues such as mapping everything to OKRs, lack of filtering, turning KPIs into OKRs, and creating OKRs that are tasks rather than strategic objectives.

[04:08] – Prioritizing OKRs

Jim and Yuval discuss the importance of prioritizing OKRs and ensuring they are specific and realistic. They highlight that OKRs should focus on improving product and organizational capabilities, not managing day-to-day operations.

[07:03] – OKRs vs. KPIs

Yuval explains the difference between OKRs and KPIs, emphasizing that OKRs are for growth, change, and improvement, while KPIs are for ongoing operations. They discuss how OKRs can impact KPIs and drive evidence-based decision-making.

[09:16] – Characteristics of Good OKRs

Yuval outlines the characteristics of effective OKRs, including a focus on outcomes, involvement of relevant teams in setting OKRs, cross-functional alignment, and the importance of making OKRs actionable.

[11:32] – Cascading OKRs

The discussion touches on how OKRs should cascade down from senior leadership to teams, with each level providing context and specific objectives related to the higher-level OKRs.

[15:18] – Example of OKRs

Jim and Yuval provide an example of how OKRs can be used to address issues like customer churn, where teams set OKRs based on the context provided by senior leadership.

[17:47] – Cross-Functional Collaboration

Yuval emphasizes the need for cross-functional collaboration when achieving OKRs. He suggests that organizations should set cross-functional OKRs or OKRs aligned with the desired business impact, leading to discussions about effective ways of working.

[21:31] – Organizational Implications

The conversation touches on how achieving OKRs may require changes in organizational design. While some organizations create separate cross-functional teams, others overlay a network of teams to focus on development work while keeping operational teams intact.

[23:52] – Applying Agile in Marketing

Yuval discusses the importance of applying Agile principles to the right areas of the organization, highlighting that while it may not be suitable for operational work like sales, it is highly relevant for areas like sales enablement and marketing.

23:59 – Cross-Functional Nature and Spare Time

Jim Ewel challenges the idea of expecting employees to handle new initiatives, like sales enablement, on top of their day-to-day responsibilities in their spare time. He highlights that this approach can lead to reduced focus and effectiveness.

24:52 – Focus on New Initiatives

Jim emphasizes the importance of allowing individuals to dedicate focused time to new initiatives instead of multitasking and context switching.

25:07 – Trade-off between Expertise and Focus

Yuval discusses the trade-off between utilizing the expertise of those involved in day-to-day operations and their ability to focus on new initiatives without distractions. He emphasizes the need for balancing both aspects effectively.

27:29 – Transparency in Work Processes

Yuval mentions the importance of making work processes, including improvement, development work, and operational work, transparent to leadership. This transparency helps organizations balance their OKRs with daily operations and drives conversations around feasibility.

27:42 – Agile Practices and Adaptation:

Jim and Yuval discuss the need for adapting agile practices to the unique needs of each organization. They emphasize the importance of a tailored approach and the use of agile practices when implementing agile.

29:19 – Empiricism, Inspection, and Adaptation

Yuval explains how leaders can leverage empiricism, inspection, and adaptation to achieve business agility. He emphasizes the need for leaders to embrace uncertainty, rely on data, and continuously adapt their strategies.

35:19 – Transition in Leadership

Jim and Yuval discuss the transition in leadership required for embracing agility and making data-driven decisions. They highlight the importance of leaders admitting uncertainty and promoting a culture of learning.

37:39 – Agile Mindset and Culture

Yuval emphasizes the significance of having an agile-friendly mindset at the leadership level for maximizing the benefits of OKRs and agility.

38:13.811 – Virtual Cycle of Improvement

Jim and Yuval discuss how Agile and OKRs create a virtual cycle of improvement, where management openness and agility lead to better OKR execution, which, in turn, fosters a more agile mindset.

40:33 – Agile Marketing

Jim asks Yuval about the challenges marketers face when adopting Agile. Yuval highlights differences between marketing and software development, including a preference for Kanban and less interest in formal processes.

44:40 – Language Barriers in Agile Marketing

Yuval discusses the language barriers between Agile practices and marketing, emphasizing the need to bridge this gap to accelerate Agile marketing adoption.

46:40 – Expertise and Experience

Yuval mentions that the pace of Agile marketing adoption is hindered by a lack of expertise in both Agile and marketing. He stresses the importance of aligning the broader Agile community with marketers.

48:57 – Business Agility and Expertise

Yuval anticipates the challenge of achieving business agility as organizations require expertise in both Agile and the business world. He suggests leveraging OKRs as a common framework to bridge the gap.

Closing Remarks: Jim and Yuval conclude the podcast with thoughts on the growing importance of OKRs in business agility and the need for combining Agile principles with business expertise to drive meaningful change.

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Managing Change and Agile Marketing Josh Bradshaw

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 29 Aug 2023 14:37:01 +0000

We’re speaking with Josh Bradshaw, Agile Coach at Workiva with a deep background in both Agile and marketing. Josh will be sharing his story with us today and talking about managing change in organizations.

Show Notes:

Episode: Managing Change with Agile in Marketing

Host: Melissa Reeve

Guest: Josh Bradshaw, Agile Coach at Workiva

Josh was born and raised in Arizona, which is where his wife and 4 kids currently reside. He was introduced to Agile 10 years ago and since then has taken it with him every where he can. He is currently an Agile Marketing Coach at Workiva and loves working with the team to continue to scale and grow as the company does. When he isn’t working or talking about Agile he enjoys playing video games with his boys, mountain biking, spending time with his family, and as you may notice a nice flat brimmed hat!

HIGHLIGHTS:

Josh Bradshaw’s Background and Introduction to Agile Marketing (00:36 – 03:03)

Josh introduces himself and his journey into agile marketing.
Discussion about Josh’s background in project management at a software company.
Transitioning from traditional project management to agile methodologies.

Implementation of Agile Marketing at Work Kiva (03:03 – 06:56)

Josh talks about his implementation of agile marketing at Work Kiva.
Evolution of agile practices within the organization.
Shifting from campaign-focused teams to customer persona-focused teams.
Current structure of customer persona “pods” and self-contained teams.
Continuous improvement and adjusting to achieve more self-organization and autonomy.

Benefits of Agile Marketing and Adapting to Change (06:56 – 15:)

Discussion on how agile helps manage and embrace change.
Highlighting the retrospective as a key event for addressing and implementing change.
Introducing the Agile Marketing Manifesto and its focus on responding to change.
Importance of data-driven decisions and communicating change effectively.

Addressing Team Members Struggling with Change (15:22 – 20:33)

Strategies for helping team members who are resistant to change.
Emphasizing empathy and understanding individual perspectives.
Importance of addressing behavior alongside process to drive successful change.

Introducing Change at the Right Cadence (20:33 – 27:23)

Discussion on introducing change at an appropriate cadence.
Finding the balance between change fatigue and business needs.
The value of trimester planning as a balanced approach between quarters and halves.

Closing Thoughts and Wrap-up (27:23 – 28:00)

Recap of key takeaways from the conversation.
Gratitude for the interview and sharing insights.

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Panel Discussion: Agile Marketing and AI

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 16 Aug 2023 01:56:51 +0000

In this episode, Melissa Reeve leads a panel discussion about the past, present, and future of AI in marketing and how it relates to Agile Marketing. This panel includes: Paul Acito, Dr. Sarah Smith-Robbins, and Samantha Daugherty.

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Agile Marketing with Joan Davenport of Natwest Bank

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 13 Jun 2023 14:00:00 +0000

In this episode with talked with Joan Davenport of Natwest bank, who is the Planning and Performance Lead for the Wealth Franchise in their marketing organization. Joan has a deep background in helping technology and finance professionals adopt Agile and Lean ways of working and more recently transitioned to helping marketers understand and adopt Agile. She will share her experience in making this transition.

			Joan’s Bio
With deep experience in Lean and Agile transformation, Joan has spent the past 30 years getting hands on experience of identifying and implementing strategic changes to operating models, systems and processes to drive transformation within Financial Services. An experienced qualified Agile Coach, Scrum Master and change professional with a huge passion for people psychology and enabling high performing teams, she has helped deliver change at NatWest in a variety of roles within Finance, Technology and transitioned to an Release Train Lead role in Marketing in late 2022.

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Developing and Agile Culture with Greg Kihlstrom

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 30 May 2023 14:00:00 +0000

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An Agile Journey with Liz Llewellyn-Maxwell of Planview

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 22 May 2023 13:26:38 +0000

			We had the pleasure of speaking with Liz Llewellyn-Maxwell of Planview where she serves as a Senior Manager of content marketing. Liz has a deep background in Agile Marketing, including being on a team that started doing Agile Marketing, stopped, and started doing it again.

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Building an Agile Culture with Richard Delahaye of Barracuda MSP

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 1 May 2023 13:00:00 +0000

We speak again with Richard Delahaye, Vice President of Marketing at Barracuda MSP. We last talked with him in late 2015 and this time we discuss about how he is building an Agile culture.

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Agile Marketing at Scale with Tenzin Alexander of Huntington National Bank

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 21 Apr 2023 16:10:08 +0000

Tenzin Alexander, Senior Vice President and Marketing Operations Director at Huntington Bank join us on the podcast. She heads marketing operation for Huntington Bank, including tools, processes and compliance and shares how they are leveraging Agile Marketing at scale.

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Agile Marketing in Education with Ty Hayes, former CMO of Curtin University

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 5 Apr 2023 14:50:51 +0000

Today, we will be talking about how Agile marketing drives customer centricity with Ty Hayes. Ty is the Managing Director at the consultancy Growth Generators and formerly the CMO at Curtin University, where he transformed a 70 person marketing team to an Agile way of working.

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Panel Discussion: Learning through Experiments and Data with Paul Acito, Former CMO of 3M

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 22 Mar 2023 13:43:24 +0000

Joining us is Paul Acito, retired Chief Marketing Officer of 3M, who moderated a discussion about Agile Marketing with Joe Ferry, former Senior Director, Digital Marketing at Ceribell, Rob Smith, former Digital Commerce Director at 3M and Chief Digital Officer at Fractional Digital and Terry Peterson, Marketing Technologies Director at 3M.com.

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Agile Marketing Transformation at Truist with Elizabeth Stepp

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 7 Mar 2023 15:07:59 +0000

Elizabeth Stepp, Senior Vice President at Truist, talks with us about her personal Agile journey. She also shares the Agile Marketing transformation process at Truist, a commercial and consumer bank with locations in the southeast US.

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Using Agile to Manage Workflow Effectively with Elizabeth Venter

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 28 Feb 2023 15:23:07 +0000

			In this episode we talk with Elizabeth Venter. She is an Agile Transformation Lead at Agile Sherpas and an experienced Agile coach. Previously  she worked as an Agile Transformation Consultant in various industries including financial services and automotive.

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Building Resilient Learning Teams

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 7 Feb 2023 15:00:00 +0000

Jim and Frank talk with Tricia Broderick. She is the Founder of Ignite Insight +
Innovation, the co-author of Lead Without Blame: Building Resilient
Learning Teams and someone who is passionate about helping
people and teams succeed.

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The Importance of Making Work Visible

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 10 Jan 2023 16:39:28 +0000

Jim Ewel and guest Dominica DeGrandis discuss the importance of making work visible in order to optimize workflow and prevent time waste. DeGrandis, author of Making Work Visible, explains how seeing work visually helps engage the brain and enables better attention and understanding. The two also discuss the “Five Thieves of Time,” which include having too much work in progress, unknown dependencies, unplanned work, conflicting priorities, and neglected work.

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The practical realities of Agile Marketing with Anthony Coppedge of IBM

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 20 Dec 2022 15:00:00 +0000

			In this episode, we talk with Anthony about the tangible issues and challenges of employing Agile Marketing in an organization like IBM.

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Melissa Reeve and Jim Ewel share the latest about the Agile Marketing Alliance

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 8 Nov 2022 16:00:00 +0000

The Marketing Agility podcast is back! Join us as we talk with old friends Melissa Reeve and Jim Ewel of the Agile Marketing Alliance. They share the latest with the latest news from the group. Highlights include:

What motivated them to start this organization?

Where is the group in its evolution?

What is next for the group?

How can people get involved?

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Elissa Fink shares Agile Marketing Stories from Tableau

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 31 Mar 2020 21:46:10 +0000

For the final episode in this series we reached out to Elissa Fink who served as the CMO at Tableau through an increadible period of growth. Elissa was practicing and scaling agile before most marketers knew what it was. She currently sits on Concora’s board, has been an adjunct lecturer at the University of Washington, and serves as an advisor to CMOs. Fair disclosure, she recently joined the board of Pantheon where Roland led the marketing organization.

Enjoy the conversation and thank you for listening.

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Justin Zimmerman returns to talk Scaling Agile Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Sun, 8 Mar 2020 00:39:00 +0000

			This episode features Justin Zimmerman of RedX—you may recognize that name since he’s been on the podcast before. We’re checking back in with him to see how his agile journey has progressed and scaled. He talks about the importance of training and onboarding in the scaling process. He gets into what they call a “start right” process designed to make sure that new teams get launched in a way that increases their likelyhood of success over the longer term. Listen closely for his comments about why he avoids using the term “teams.” And, of course, he talks about how they’ve applied and scaled agile methods.

We hope you enjoy the show!

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Kiley Vorreiter of VRBO shares experiences scaling Agile Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 21 Feb 2020 16:18:37 +0000

			This episode features Kiley Vorreiter, a creative program manager at Vrbo (formerly knowm HomeAway). Though Kiley does not have a technical background, she’s completed an advanced Scrum certification and has been putting it to work at Vrbo. Kiley is in what she refers to as the “messy middle” of scaling agile.

We hope you enjoy the session.

			This episode features Kiley Vorreiter, a creative program manager at Vrbo (formerly knowm HomeAway). Though Kiley does not have a technical background, she’s completed an advanced Scrum certification and has been putting it to work at Vrbo. Kiley is in what she refers to as the “messy middle” of scaling agile.

We hope you enjoy the session.

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Andrea Fryrear shares Agile Marketing User Stories

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 18 Feb 2020 03:07:49 +0000

In this episode, friend of the Marketing Agility Podcast Andrea Fryrear of AgileSherpas joins us to discuss Scaling Agile Marketing. She shares stories from her recent client work along with insights that she has collected working on her upcoming book.

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Brian Homsi shares Agile Marketing Experiences at Bose

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 12 Feb 2020 22:07:00 +0000

This episode features Brian Homsi who serves as an agile delivery manager at Aetna but who came on the show to speak about the agile transformation work that he helped lead at Bose. Brian is a cerified Scrum Master who helped introduce agile marketing at Bose. The approach was new to most of the the organization so he walks through how they introduced the approach and then he focused in on the process of scaling to nine teams that were working on some of Bose’s most innovative products (sunglass speakers and AR).

In this session Brian touches on the role of:

scrum of scrum
an agile leadership guild
agile methods (both Scrum and Kanban)

Thanks for listening and share you comments below!

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Melissa Reeve and Hannah Bink or Scaled Agile talking scaling Agile in marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 6 Feb 2020 23:55:34 +0000

This is the first episode of season 2 of this podcast—our theme is scaling agile marketing. Following this, we felt it was appropriate to kick off the season with Melissa Reeve and Hannah Bink of Scaled Agile because their firm is the author of one of the most robust and well known scaling frameworks.

In this conversation we set the stage by talking about the role of frameworks, how they complement and extend agile methods, and how they put their own framework to use at Scaled Agile. If you like what you hear you can hear more from Melissa on the SAFe Business Agility Podcast.

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Coming soon: Season 2 of Marketing Agility Podcast

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Sun, 2 Feb 2020 21:35:13 +0000

Inspired by today’s trend towards seasonal releases and endless binge watching, we have decided to share the next wave of Marketing Agility podcasts as a “series”. Over the next month and a half we will be releasing weekly episodes exploring strategies for “Scaling Agile in Marketing”.

This season’s guests include:

Melissa Reeve and Hannah Bink of Scaled Agile

Elissa Fink former CMO of Tableau

Andrea Fryrear of AgileSherpas

Brian Homsi of Bose

Justin Zimmerman of RedX

Kiley Vorreiter of VRBO

We also created a short teaser with highlights from the coming season.

We hope you enjoy and please stay agile!

– Roland and Frank

ps. Let us know what you think of the new logo and theme music:-)

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Agile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 13 May 2019 14:00:49 +0000

In this episode we talk with Thomas McMillan, the Vice President of Marketing at CompuCom. Thomas, who previously worked as a Director of Digital at Lowes, shared his experience with Agile Marketing and how he’s used those learnings to shape the way he’s helped implement Agile at CompuCom. We also discussed challenges that occur when embracing Agile as an organization and different approaches to managing workloads.

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The Art of Agile Marketing with Bill Cushard of ServiceRocket

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 26 Dec 2018 17:00:28 +0000

We talk with Bill Cushard, the author of The Art of Agile Marketing about his experience implementing agile as the marketing director at ServiceRocket. Bill’s background is in content marketing but he’s gone well beyond that in his current role. He’s one of the few marketers that we’ve spoken with who’s been using Jira to manage his marketing team. In fact, the sub-title of his book is A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence.

He’s articulate, a pragmatist, and someone to follow. Give the show a listen:

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Driving Agile Adoption Up and Down the Marketing Function with Deloitte

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 27 Nov 2018 17:02:22 +0000

In this episode we talk with Ian Lee, the national digital transformation leader for Deloitte Digital, and Derek Derouin who serves as a manager in Deloitte’s digital marketing transformations group. I was fortunate to meet Derek at the RDV_Marketing event in Montreal back in March and have been looking forward to bringing him onto the podcast.

For our regular listeners, you’ll know that we’ve had only a handful of guests from the largest consulting companies—though I’ve had more interaction through my work at Oracle and while doing research for my book—so this is episode will bring an under represented perspective to the table.

I was impressed with the depth of engagement that Deloitte is driving when it comes to supporting Agile transformation. In short, it’s not just about strategic consulting focused on getting CMO buy-in. They certainly do that but they’re also engaging on the ground level training teams in Agile marketing and driving adoption from the bottom up. They clearly have some valuable experience to share … even if they are leading the pack of large consulting firms, this conversation serves as another validation that broader adoption is coming. Give it a listen!

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Justin Zimmerman: First Time Starting an Agile Content Team

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 13 Aug 2018 01:28:57 +0000

			 In this episode we talk with Justin Zimmerman who leads the content team at The RedX a company that develops software to support real-estate professionals. This is Justin’s first foray into adopting Agile—like many marketers he’s educating himself and learning on the job. We’ll hear how he’s approaching adoption, what’s working, and what’s not.

We were interested in hearing how he scoped the teams work based on words written per iteration. He also, shared some interesting insights on how he won executive buy-in by representing their previous work in the context of Agile boards. This episode offers inspiration for those content marketers that are getting started. If you like what you hear, check out a recent post by Justin entitled The 2 Metrics For New Agile Content Teams.

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Jayson Gehri: Agile Transformation at IBM

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 9 Jul 2018 14:00:58 +0000

In this episode we interview Jayson Gehri who serves as the marketing director for IBM’s Hybrid Data Management group. This is Jayson’s second tour implementing Agile having previously worked in the Dell marketing group. This time around they’re taking a different, more flexible, approach to rolling out Agile. With full CMO buy-in and support, the organization is about a year into the transformation.

In this session we’ll hear from Jayson about how he came to Agile, what he’s learned along the way, and how they are approaching scale at IBM. We tend to think of companies like Big Blue as committed to well defined processes and “interlock” but our conversation seems to indicate that big changes are afoot—at least in the marketing function at IBM. Give it a listen.

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Nicci Shaw Shares Insights from an Agile Agency

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 11 Apr 2018 13:30:46 +0000

			This episode features a conversation with Nicci Shaw of Intelligent Demand, a full-service integrated marketing agency. She’s a Scrum certified marketer who spent time at web-design shops and has significant experience working with technical teams. Like many marketers, that was her introduction to Agile. We don’t hear from that many agency leaders so if you’re at an agency or work with them this conversation should be of interest.

Intelligent Demand’s clients typically do not have an Agile practice in-house already, so Nicci talks about how to introduce Agile without presenting it as “process change” or outside the scope of the engagement. Some of the other topics we touch on include:

How to prevent the theory from getting in the way of practice
How her firm mixes elements of Agile and Lean
How they transitioned to cross-functional teams as part of their Agile adoption
How to balance planned and unplanned work

Enjoy the conversation!

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Ferdinand Goetzen of Recruitee on Applying Agile to Growth

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 26 Mar 2018 14:00:41 +0000

			 In this session we’re thrilled to be joined by Ferdinand Goetzen who serves as the head of growth at Recruitee. Ferdinand is based in the Netherlands but came up working for a number of companies across Europe including The Growth Tribe Academy. In this session, he speaks about how his Agile journey was inspired by The Lean Startup and our good friend Eric Reis. Today his focus is on fueling growth through experiments and testing that are coordinated with both product and marketing teams. Listen in to learn about:

How Recruitee has adopted some of the structures from the Spotify Model — and, If that peaks your interest you should check out our previous interview with Jonathan Rasmusson from Spotify.
How focusing on growth has allowed Ferdinand to be a bit more prescriptive that more broadly focused marketers might be.
How he’s been handling significant growth within his own team.

Finally, here are some great resources to check out that Ferdinand shared after our conversation.

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Cameron van Orman Shares an Update on Agile at CA Technologies

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 8 Mar 2018 14:00:26 +0000

			In this session we’re thrilled to bring on another marketer from CA Technologies, Cameron van Orman is the Sr Vice President of Product Marketing. In this role he oversees product marketing for the entire CA portfolio and reports into the CMO and the Chief Product Officer. In the past, we’ve spoken with people on Cameron’s team so this is an opportunity to up-level the conversation and understand the perspective of a senior executive.

In this session, we touch on a range of topics related to the challenges of scaling Agile. Listen in to get a glimpse into:

How CA’s transformation was influenced by their acquisition of Rally (now CA Agile Central)
The role that the Scaled Agile Framework has played (SAFe)
How scaling on-boarded non-collocated teams and what they did about it
What drove CA to be a bit less prescriptive over time as the team grew from 30 to over 100
The need to get middle management involved

And if you’re looking to dive in even deeper check out CA’s great content series on Agile Management.

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Rachel Krug on Taking Agile from Product Management to Marketing at Right Networks

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 12 Jan 2018 13:55:39 +0000

			 In this episode we talk with Rachel Krug who leads the marketing function at Right Networks, a firm that helps companies bring their accounting systems to the cloud. Rachel was familiar with Agile from her work as a product manager at Constant Contact but found herself adapting Agile for the marketing function in her current role.

She manages a small cross-functional team including a content lead, field marketer, marketing ops lead, and a partnerships leader. Plus, like most marketers at smaller firms, she relies on outside contractors and service providers. When Rachel arrived the team was operating in a reactive fashion without a rigorous operations or planning practice. In this session, she talks about introducing Agile with a handful of rituals and how those have made a huge impact on how the team functions and the results they produce. Listen in to learn about why she focused measurement and tracking out of the gate and how Agile later influenced a major product launch.

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Four Years Later, Catching up with Kirstin Falk

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 1 Dec 2017 13:45:01 +0000

			 In this episode we welcome back an early guest from the show, Kirstin Falk who serves as the managing director of brand innovation and social at Charles Schwab. When we originally spoke with Kirsten she was leading the marketing function at Red Brick Media.

In this episode Kirstin speaks about why she did not introduce Agile right away, in favor of deeply understanding the endemic culture at Schwab. In fact, it took a full year before she started introducing the approach. Four years later they are still at the beginning of the Agile journey but she’s seen significant mindset change. Where there was resistance previously, she sees more awareness and significant demand for Agile. In fact, Agile training is now available to all marketing employees.

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Salesforce’s Mathew Sweezey: Agile Content Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 6 Nov 2017 14:30:51 +0000

			 In this episode we talk with Mathew Sweezey an author and speaker who serves as a marketing insights leader at Salesforce. Mathew joined Salesforce via their acquisition of Pardot, a marketing automation service, where he was introduced to Agile through a close working relationship with the development team there.

In this session, he talks about how Agile is becoming the default operating system for marketing—though he acknowledges that many marketers are still not yet aware of an Agile Marketing movement. In fact, he shares that his own experience with Agile started before his team called it Agile.

Mathew is a content marketing expert to follow—he educates internal teams, clients and prospects about Agile marketing and marketing modernization. Enjoy! Also, in this sessions, Mathew mentions a film called Art&Copy that’s worth watching.

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Claire Drumond on Agile Content at Atlassian

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 25 Sep 2017 14:30:11 +0000

			For this episode we reached out to Claire Drumond who is a content strategist and product marketer at Atlassian.  In this episode we touch on:

How Claire settled into a blended method between Kanban and Scrum (Scrumban)
The degree to which she iterates on content
How she uses Hip Chat (messaging) in concern with task management (Jira)
and how she views her content as a product

Fair disclosure, we’ve been Atlassian users over the years so bring that as context to our conversation. We look forward to bringing Claire back in 6 months or so after Atlassian has done more to integrate Trello into their portfolio. At present on the most common things that we hear from marketers is that Jira is built for technical users rather than business users. Presumably Trello will help address this but that discussion was a bit premature for this episode.

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The Cross-Functional Team Imperative with Bryan Semple

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 28 Jul 2017 13:03:10 +0000

			 In this episode we talk with Bryan Semple who serves as the GM and CMO at SmartBear (just acquired by Francisco Partners)—Bryan has a lot to say about scaling Agile at a mid-market company that’s completed many acquisitions. Actually, the fact that they’ve done some many acquisitions led to his insights around why he sees cross-functional teams as imperative. In this episode you’ll hear about:

How Bryan transitioned from functional silo (shared services) to distributed resourcing (x-functional teams)
Some key differences between engineering and marketing teams that impact Agile method
How SmartBear connects Agile planning to strategic planning

Bonus, check out a couple of blog posts on Agile Marketing from Bryan.

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Marina Simonova and the Agile Sales Team

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 17 Jul 2017 01:02:54 +0000

In this episode we’re expanding our horizons a bit by interviewing Marina Simonova about her work bringing the Agile approach to marketing and sales teams. Marina is a Moscow-based Agile Coach with Agile Space and has worked with more Agile sales teams than anyone else we’ve met. She’s a certified coach and Scrum Master who has found techniques for bridging the marketing / divide with Agile practices.

Marina’s recent article 10 Steps of Agile transformation of sales is a great primer on why Agile is a good fit for sales, how to get started, and what some of the most common challenges area. It fascinating to hear from a practitioner who is coming to Agile from the sales side first. In this conversation we discuss:

Why sales may be a more natural fit for Agile than marketing because of it’s focus on time-boxed iterations.
How Agile practice can help align marketing and sales
How combined sales and marketing teams are able to outperform traditional teams

Note, while Marina speaks English she chose to work with her colleague Julia Tegel who served as a translator for this episode.

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Mark Verone on Agile Marketing Operations at Gogo

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 18 May 2017 06:45:21 +0000

In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read.

In this conversation we really delve into operational aspects of Agile—Mark has a proper enterprise context that means integrating many systems that support his practice. Thus the conversation covers both marketing practices but also some of the platforms that support the practices. Mark’s team relies heavily on Jira which is interesting because many marketing teams initially struggle with more robust solutions like Jira and prefer lighter-weight applications like Asana or LeanKit. There’s some fascinating bits in here about how he’s customized workflows to support his team practice.

We also touch on why Mark’s team gravitated to Scrumban and how they’ve organized themselves with respect to aspects of the supply chain he manages. Give it a listen—as always we want your feedback! Let us know how we’re doing, what questions we should be asking, and where to take the show next.

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Spotify’s Jonathan Rasmusson Talk Agile Transformation

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 24 Mar 2017 14:00:42 +0000

This episode features Jonathan Rasmusson whose website Agile in a Nutshell and book The Agile Samurai inspired me to start writing The Agile Marketer. He’s been working with Spotify for a couple of years but has also worked at a range of larger enterprises mostly in the product management and engineering functions. What’s unique about Jonathan is his commitment to sharing what he’s learned with the broader community … including those outside of product management.

In this conversation we hear from Jonathan about:

how Spotify leverages Agile and how their practice continues to evolve
where the current state of Agile adoption is in context of the larger adoption/maturity cycle
why Agile transformation is so hard—especially for established companies
how Agile is truly an empowerment model

During our conversation I brought up the Cynefin framework—here’s a great overview of this decision making framework.

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David Lesue on Using WorkFront’s Agile Software to Manage Their Creative Group

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 10 Mar 2017 14:09:38 +0000

We talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront’s solution to support his team’s Agile practice. This is a continuation of our conversations with Agile software vendors—it’s a bit different than our past conversations, however, because David is more focused on using the solution than on developing or selling it.

David has worked as a graphic designer, UX designer, art director and creative director for over 17 years. At Workfront, he leads the creative services team (web, print, and video) as the Creative Director. Prior to Workfront, Dave held leadership roles at Omniture, RiSER Media, Brigham Young University, and Adobe. David’s background is focused on design so this conversation will be particularly relevant for marketers running creative teams or who are within the agency context. David touches on a range of topics including:

how Agile has helped his team more effectively manage the stream of incoming work requests
the importance of work estimation
why he’s chosen to focus on Scrum
how WorkFront integrates traditional workflows with Agile

Follow David’s latest on Twitter at @davidlesue and visit WorkFront for a set Agile resources.

Finally, here’s a link to Stately Type the t-shirt company that David runs on the side. Sadly we didn’t have time to ask him about this business … next time!
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Why Kanban is the Future with Denise Grey

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 27 Jan 2017 16:20:47 +0000

We’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view about why Kanban is the way forward for marketers. In past episodes, I’ve spoken about why I recommend that marketers start with Kanban but I think Denise makes some great points about why it’s not just a starting point.

In this conversation, we discuss:

How Kanban and Scrum differ
Why marketers struggle with Scrum
What the advantages of a continuous deployment model are

It’s a fun conversation and one that we’ll likely have to continue in another session with Denise. In the meantime, check out two content pieces that will help you take your practice to the next level: LeanKit’s Lean Business Report and their Kanban Roadmap.

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Steve Demchuk from Agile Central Talks Product vs Marketing in the Enterprise

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 3 Jan 2017 14:50:23 +0000

For this episode we welcome Steve Demchuk of CA Technologies who serves as the vice president of product management for Agile Central (formerly Rally). With a big company background, Steve offers unique insights into what it takes to scale Agile not just in product management but across to marketing as well.

He’s seen enterprise teams try to make the transition from projects to products—in the marketing world we’ve referred to this as the transition from campaigns to programs—and he’s working on a platform to help enterprises be successful with Agile.

In this session we touch on some familiar themes such as how to keep a large number of implementation teams in sync and what it takes to keep these same teams in alignment with executive led goals. Towards the middle of the conversation we zero in on a discussion about how product management and marketing can use Agile as a platform for alignment and collaboration. And Steve shares his thoughts on the differences he’s seen ramping up product/engineering teams with Agile vs marketing teams.

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Evolving the Agile Enterprise with Meghan Wilkinson

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 1 Dec 2016 14:21:23 +0000

This episode we’re joined by Meghan Wilkinson a senior manager, strategy, program design and project effectiveness at Level3 Communications. There’s a lot going on with that title so let me break it down… Meghan found a passion for helping teams improve their performance during her tenure working on events, with sales, and in a customer success role. Like many marketers she discovered that Agile is a useful approach to addressing team performance and collaboration. Beyond that, she talks at length about how Agile has helped drive an enterprise transformation.

This conversation includes a case study on the work that Meghan has done bringing Agile to a large enterprise that has had as many as 17 Agile teams working in parallel in the marketing function. Listen in to learn about:

Why Agile leaders must have “fortitude” to drive transformation
How outside consultants have played a critical role in adoption
What makes for a successful pilot
Why she pulled back from 17 smaller Agile teams to 5 larger teams

If you find this conversation useful please let us know on Twitter @rsmartly and @tangyslice. And, we want to hear your stories so reach out to us about those as well!

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Steve Wolfe of CA Technologies on Agile Transformation

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 3 Nov 2016 12:15:45 +0000

In this episode of The Marketing Agility Podcast we’re joined by Steve Wolfe of CA Technologies and Yuval Yeret of AgileSparks. Steve joined CA through their acquisition of Rally Software a company that’s been developing tooling for Agile projects for several years. Yuval and AgileSparks has been working with CA to implement an Agile practice on the marketing side of the house.

Like our previous conversation with VistaPrint this is an example of a company that’s bringing in outside resources to help facilitate an Agile transformation. Steve and Yurat speak about:

Using Agile to manage what can feel like an overwhelming amount of incoming marketing requests
How they are developing an Agile implementation from the bottom up and top down.
How to implement Agile with highly distributed teams and in a silo’d context.

There are still not that many companies that are making a push for Agile both bottom up and top down. You can check out the CA Agile Blog and if you’re in Boston check out this upcoming meetup.

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Mahesh Singh on Swift Kanban Agile Tooling

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 10 Oct 2016 15:30:18 +0000

This is the first of a new series of episodes in which we’ll speak with leaders at Agile tooling companies. Mahesh Singh is the cofounder and sr. vice president of marketing at Digite—the makers of Swift Kanban. Digite has been around since 2002 and they launched Swift Kanban in about 2011. At this time the service was focused on product management but it’s expanded to support marketing use cases. In this episode we discuss:

How Swift Kanban has expanded across business functions
How it integrates with other marketing tools (e.g. Salesforce)
What marketing analytics it provides
And, how it supports a range of Agile methods

For a first conversation with a tooling vendor this was a very informative discussion. It certainly validates that trend that we’re seeing with respect to marketers adopting Agile. If you’re interested in testing out Swift Kanban they have a free trial on the website, lots of documentation, video tutorial, and even a user community.

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Peter Eggleston on Agile Marketing, Startups, and Management

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 5 Oct 2016 14:07:50 +0000

In this episode Frank Days and Roland Smart speak with Peter Eggleston about his work getting a couple startups off the ground as well as work at Aptus Health. The episode covers some familiar ground as Peter compares his experience at small startups to his time at a larger company. In the former context Peter’s role converged the product management and product marketing function and helped him develop a deep appreciation for the role that Agile has to play as a platform for collaboration between marketers and product managers.

One topic that came up in this conversation speaks to a couple recurring questions—how to balance one’s Agile practice with work that either conforms better to a Waterfall approach or that is unexpected. Most Agile practitioners will, of course, immediately recognize that unexpected requests represent an opportunity to revisit the backlog to discuss whether or not the new request trumps what’s in process. But those pragmatists out there will also recognize that approach does not always work—especially when the requester is not an adherent of the Agile process. Over the past few episodes we’ve heard about a few different approaches that can help:

Set expectations with your team that some percentage of their time will be dedicated to Agile and the rest will be Waterfall.
Reserve story points within each sprint to accommodate unexpected requests.
Establish a stand along Agile team that is focused only on unexpected requests.

These are all mechanisms to support resiliency. While they all will add some overhead—or inefficiency—they have the potential to make you much more successful when it comes to making friends and influencing people within your company.

Finally here’s some information from Peter on a management framework that we had not heard of before called 4DX (four disciplines of execution). The associated principles are:

Focusing on the Wildly Important
Acting on Lead Measures
Keeping a Compelling Scoreboard
Creating a Cadence of Accountability

Point # 4 breaks into:

Create a rhythm of frequent periodic meetings
Same time every week
Report on commitments, review and update scoreboards. make new commitments

It makes utilizing Agile tools very natural to implement 4DX. Or conversely, it makes 4Dx very agile-like. I recommend reading The 4 Disciplines of Execution: Achieving Your Wildly Important Goals to learn more. Or visit: http://the4disciplinesofexecution.com/

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Agile Marketing Update with Jascha Kaykas-Wolff

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 12 Sep 2016 13:25:05 +0000

In this episode we fired up the Wayback Machine and reviewed a podcast with one of the first guests on the show, Jascha Kaykas-Wolff. I (Roland) had the pleasure of working with Jascha at Involver back in the day, now he’s the CMO at a little internet company called Mozilla. Besides being an early adopter and advocate for Agile Marketing Jascha also wrote a wonderful book on Agile called Growing Up Fast, I highly recommend picking up a copy. It’ll look great on your shelf next to The Agile Marketer 🙂

In this episode we revisit some of the topics that from our earlier podcast including:

Is there more tolerance today for Agile experiments that fail—in the service of getting to success?
How has your approach to driving adoption internally evolved?
How are you tailoring your Agile method to different parts of your team?

Jascha is a very thoughtful guy that managed to make this episode both philosophically and pragmatically inspiring. Give it a listen … I think you’ll agree that we need to bring Jascha back before another five years goes by!

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A Demand Oriented Agile Practice with Scott Sweeney

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 31 Aug 2016 18:36:00 +0000

In this episode Frank Days and Roland Smart speak with Scott Sweeney about his work at Kubotek—a CAD software company—where he’s applied Agile to demand oriented programs. This conversation should be particularly relevant for those with co-located, small marketing teams that work closely with sales.

Scott is a self-taught Scrum Master who speaks to how they’ve adapted their Agile to his company and culture. Beyond Americanizing the “scrum” as a “huddle”, he speak to how he’s integrated some practices from his management consulting days, such as Rockefeller Habits, into their method.

In this episode we discuss:

How to adapt Agile to your company, team, project and culture
How Agile can support demand oriented programs
How long it takes to get to a stable practice from Sprint 0

Thanks for listening and we look forward to hearing your feedback.

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User Stories vs. Tests with Jim Ewel

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 12 Aug 2016 14:00:22 +0000

In this episode Frank Days and Roland Smart bring Jim Ewel back on the podcast for a follow up to our earlier conversation about user stories. As a reminder, Jim is president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. Jim’s a former CMO and CEO and one of the deeper thinkers out there when it comes to Agile Marketing.

Part of what got left on the cutting room floor from our last conversation was the observation that not everything can be represented as a traditional user story—in this episode we dig into:

what are the limits of the traditional user story?
what distinguishes testing oriented user stories (or tasks)?
what types of tests are there (discovery vs optimization)?
and, how should we organize and related different kinds of user stories to each other

Along the way, Jim shared some fascinating thoughts about how traditional user stories are focused on the user’s conscious needs and desires but that tests tend to be more focused on the unconscious. Pretty heady stuff that I suspect we’ll want to revisit with other guests. Jim also made reference to:

Startup Metrics for Pirates
Sean Ellis ICE model (included in this deck)
The SMART Goals framework

Thanks for listening to the show and we want your feedback! Shoot us a note on Twitter @rsmartly and @tangyslice.

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Agile Coaching with Staci Dubovik and David Grabel of Vistaprint

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 7 Jul 2016 14:30:47 +0000

This week The Marketing Agility Podcast features a conversation with Staci Dubovik and David Grabel who are the lead Agile coaches at Vistaprint. We were very excited for this conversation because it presented a rare opportunity to speak with two Agile leaders whose exclusive focus is to scale Agile and to drive practice improvement.

Few companies have this level of executive buy-in, dedicated Agile coaches, and a real track record under their belts. In this conversation we take on:

How—and when—to leverage an external coaches to support adoption and scale
How simultaneous top-down and bottom-up coaching accelerates Agile adoption
How the role of the coach changes with implementation teams and executives
How long it really takes to get a team to a high-level of Agile capability

And there’s a lot more here, we could have kept talking for another hour or two!

Bonus: Here’s a slideshare with VistaPrint’s interpretation of the Agile Marketing Manifesto.

[slideshare id=63918091&doc=vistaprintsupdatedagilemarketingvaluesandprinciples-160711165556]

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Robert Corbin of EMC on Managing “Uncertainty” With Agile

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 21 Jun 2016 13:00:30 +0000

Robert Corbin is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals, he comes to his current role from a technical background and with an understanding of Agile. During his tenure at EMC, he’s supported a lot of business transformation with the help of the EMC Big Data portfolio. He was also able to use these same Big Data technologies to assist with Marketing Analytics efforts.

He’ll tell us how he used agile techniques to drive business transformation at a big company, in a dynamic industry and how he is dealing with future uncertainties.

“Uncertainty” is the theme of this podcast, and we’ll be considering questions such as:

How does Agile help manage uncertainty?
How can marketing leadership embrace uncertainty?
How do different parts of the business adapt their approach in the face of varying degrees of uncertainty?
And, will Rob answer any questions about the EMC acquisition before the deal is sealed? (we promised not to get Rob in any hot water)

Data is at the heart of what makes the Agile approach work, so we hope you’ll take away some ideas about how to engage more effectively with the data scientists in your organization. If you don’t yet have a data science practice, we hope that Rob’s insights might help you get started.

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Peter Billante of Autodesk shares his journey from Agile to Kanban

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 6 Jun 2016 16:25:52 +0000

Peter Billante is a software product leader at Autodesk where he focuses on a range of products including the BIM 360 Field application. The focus of this conversation was on measuring one’s Agile practice—a critical topic for driving adopting and garnering executive support.

To set the stage Peter shared some background on his transition into a marketing role—from a more engineering oriented role. Overall his approach is more prescriptive than many of the marketers that we’ve spoken with though his team has evolved from Scrum to Kanban over time (Kanban being less prescriptive). Peter shares a bit about a failed attempt to implement Scrum and references the well known Chickens and Pigs story to highlight the challenges of implementing Agile across functional teams.

The conversation then moves on to Agile measurement and how he’s implemented measurement in the context of a team that he’s built from scratch. The conversation touches on:

Estimating stories, scope and business value
Measuring Average story/task scope
Measuring Work-In-Process (WIP) and setting WIP limits
Measuring Cycle-Time / Velocity

Have a listen and we look forward to your feedback. Reach out with questions and comments to @rsmartly and @tangyslice.

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Charlie Treadwell: A Pragmatist’s Approach to Agile Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 31 May 2016 13:00:52 +0000

Charlie Treadwell the Sr. Director of Digital at Symantec joins Frank Days and Roland Smart for this interview. Charlie is one of those marketers who balances a creative background with an analytic mind (he has a BFA and an MBA)—so this conversation serves as a counterpoint to those we’ve had with technologists who have migrated into the marketing world. Charlie was introduced to Agile through his work at Cisco and shares a bit about how he’s evolved his practice over the years. What really comes across is the pragmatic nature of Charlie’s approach.

This is Part I of a two part conversation with Charlie. We got so focused on the following questions that we simply ran out of time to dive into the case study that Charlie wanted to share:

What’s the best way to set up marketing epics?
Just how granular should user stories or tasks be?
How can marketers get better at estimation?
And, what are the pros and cons of virtual vs dedicated Agile teams?

In the coming weeks we’ll have Charlie back on the podcast to talk about an ambitious company wide roll out of Agile. Stay tuned that’s going to be a fun conversation. In the meantime, we’d love your feedback on the show!

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Frameworks That Support Scale For Agile Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 27 May 2016 12:42:05 +0000

Frank Days and Roland Smart forgo interviewing a guest to make room for a conversation that reflects on some of the ideas that emerged from recent shows. It’s a bit of an experiment so we want to hear what you think—for our part we really enjoyed being able to step back and consider some of the challenges associated with scaling Agile.

Part of the conversation references Roland’s recent blog post entitled Combating Agile Objections: It Doesn’t Scale! At a high-level we discuss:

How frameworks for scaling Agile might facilitate executive alignment
What marketers can learn from developer oriented frameworks such as the Scaling Agile Framework (SAFe), which seems too prescriptive for marketers.
How Google’s OKR framework might serve as a marketer friendly (less prescriptive) approach to facilitate alignment.

Bonus: Here’s a link to the Harvard Business Review article that’s mentioned in this session: Embracing Agile.

Thanks for listening and as always, stay Agile!

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Jim Ewel Talks User Stories for Agile Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 16 May 2016 15:00:20 +0000

In this episode Frank Days and Roland Smart interview Jim Ewel, president of Peel the Layers, his Agile marketing consultancy in Seattle, WA. JIm’s a former CMO and CEO but is not afraid to get into the weeds when it comes to Agile marketing. In fact, these days he’s often running trainings with companies that are just getting started with their Agile practice or that are trying to take their practice to the next level.

Jim’s no stranger to The Marketing Agility Podcast, he was first on the show back in 2012. We had such a great conversation that we’re already planning to have him back in a month to discuss applying Agile to the buyer’s journey.

In this session we discuss how marketers can interpret the canonical user story framework: “As a , I want so that ” and we go on to tackle these questions:

What makes a great marketing user story?
How should marketers approach user stories vs epics?
What’s the role of personas in user story development?
Why is estimating stories so hard for marketers?

Thanks for listening to the show and we want your feedback! Shoot us a note on Twitter @rsmartly and @tangyslice.

Bonus—Jim is a music aficionado and is always sharing new and interesting stuff with us. Here are six selections that are worth a listen:

I really like Death Cab for Cutie’s last album, Kintsugi, especially the song Black Sun. Another beautiful song that comes out of heartbreak. It’s over a year old now, but still on my playlist https://www.youtube.com/watch?v=eTbVIfqeDq0
I’m a sucker for classic jazz crooners, and one of the best currently performing is Cecile McLorin Salvant. She’s the nearest thing we have today to Billy Holiday or Sarah Vaughan. Listen to her performance of “Stepsister’s Lament” https://www.youtube.com/watch?v=_wjDtT4Dr44
Ibeyi is a French-Cuban duo consisting of twin sisters, Lisa and Naomi. It’s slow to build, but I like their song River https://www.youtube.com/watch?v=lHRAPIwsS5I
I saw Sean Rowe live about a year ago, and I don’t think he gets enough recognition. Try Shine My Diamond Ring https://www.youtube.com/watch?v=pZQYML9Wf6k
I love musicals and one of the ones I grew up with was West Side Story. There’s a relatively new recording of it by Michael Tilson Thomas and the San Francisco Orchestra that is just fantastic. You can hear every singer in space, and the performance is just spectacular. There’s a short intro video here https://www.youtube.com/watch?v=gGz0PkBXJxw
And finally the reference to “I fell from the sky” is from a Cult song called “Love Removal Machine” https://www.youtube.com/watch?v=vneFS48Z4Ws

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Andrea Fryrear On Using Agile To Enhance Content Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 29 Apr 2016 14:45:16 +0000

In this episode Frank Days and Roland Smart interview Andrea Fryrear a content marketer and Agile Marketing evangelist at SurveyGizmo. Andrea has been practicing and writing about Agile for years and currently manages a small cross-functional content team for a company whose services are often used to obtain the feedback that is essential for Agile iteration.

In this session we return to questions about:

What the user story looks like in the context of content marketing?
How do iterate on content—and prevent creating new content all the time?
How do you slice and dice content for a range of channels?
How should you think about content measurement?
And how do you set the balance between demand vs nurture content?

If you’re a content marketer exploring Agile this is a must listen. And if you want more about Agile from Andrea check out: The Agile Marketing Styles ebook for subscribers to MarketerGizmo,

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Sean Zinsmeister on Agile, Sales and Account Based Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 15 Apr 2016 15:00:03 +0000

In this episode Frank Days and Roland Smart interview Sean Zinsmeister of Infer about his Agile practice and how his approach has changed with his move into a smaller company and team. Sean spoke about the tools and technologies his team uses as well a range of practices. He mentions OKRs which are outlined in the following video:

He also made mention of the The Pomodoro Technique which will give you an excuse to buy a tomato shaped timer. This technique fits well with the Agile practice of breaking up projects and teams into smaller freestanding units.

From there we delved into the topic of how to involve sales in the Agile practice, how sales can support prototyping, testing, and iteration in general. And finally, this brought up to the topic of account based marketing—an approach that requires strong alignment between marketing, sales, customer support and customer success.

As always, we hope you enjoy the show—please let us know @rsmartly and @tangyslice.

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Jeff Julian The Agile Agency Model

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 7 Apr 2016 15:40:18 +0000

In this episode Frank Days and Roland Smart interview Jeff Julian , chief marketing officer for AJi Software, a digital agency based in Kansas City. Before co-founding AJi Jeff launched one of the largest blogging communities, Geekswithblogs.net—as the name of that site suggests Jeff comes to marketing from a technical background. Jeff has been helping companies become more Agile and has recently published a book entitled Agile Marketing: Building Endurance for Your Content Marketing Team. He’s also a fellow podcaster and host of The Midwest Marketing Podcast.

Our conversation with Jeff is part of a series of conversations that we’ve been having with Agile practitioners on the Agency side. We’ve found that agency (and consultancy) leaders can generally speak to their experience working working in a broader range of contexts. Our conversation certainly continues that trend and even surfaced an interesting new pricing model associated with agency engagements—pay per sprint.

For those content marketers listing to the podcast we also talk a bit about applying Agile to content marketing which is the subject of Jeff’s book. Thanks for listening and enjoy the episode!

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Barre Hardy on Scaling Agile Into The Enterprise

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 17 Mar 2016 14:30:34 +0000

In this episode Frank Days and Roland Smart interview Barre Hardy Associate Partner, Strategy and Marketing Performance at CMG Partners. She’s a strategic marketing and growth consultant with more than 15 years experience in helping Fortune 50 companies like Ingersoll-Rand, Yahoo! and Sprint with their growth strategies. As CMG marketing performance lead, Barre developed CMG’s Agile for Marketing™ practice helping organizations improve the effectiveness and efficiency of their marketing operations through agile methodologies. Barre has worked with a range of enterprise companies that are modernizing with Agile. In this podcast Barre speaks to how the onboarding process varies from enterprise to enterprise but also speaks to what might be an emergent design when it comes to scaling an Agile practice.

Though we didn’t have time touch on this in the conversation, there have been some interesting contributions to this conversation from Spotify lately. Here’s the first of two videos from Spotify on how they approach scaling Agile:

And here’s a great paper on Scaling Agile @Spotify. We hope you enjoy the episode. In the meantime, if you’re a regular listener consider writing us a review on iTunes. And, if you’ve got an enterprise story to tell we’d love to hear from you!

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Bence Gazdag On Marketing Modernization at Oracle

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 7 Mar 2016 15:30:36 +0000

In this episode Frank Days and Roland Smart interview Bence Gazdag, Sr. Director – Global Marketing Demand Center & Technology at Oracle about his work implementing Agile at one of the largest enterprise technology companies. Full disclosure, Bence is a colleague of Roland’s and there is a case study on his work in Roland’s book, The Agile Marketer.

Bence is part of the marketing operations group and was tasked with modernizing the marketing database and making it available to internal groups as a service. This involved upgrading legacy platforms, integrating many data sources, layering business intelligence services on top of the database and developing APIs so that services within the company (i.e. websites, marketing automation, etc) could query the database in real-time to personalize customer experience.

Bence shares how he started an Agile team from scratch, how he won the support of executive management, and some of the challenges of working at a large enterprise. We hope you enjoy the episode. In the meantime, if you’re a regular listener consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.

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Podcast: Scott Brinker on MarTech and Hacking Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 22 Feb 2016 15:00:43 +0000

In this episode Frank Days and Roland Smart interview Scott Brinker, Co-Founder and CTO at Ion Interactive about how Agile is a mission critical approach for harnessing an ever increasing array of marketing technologies. The conversation also touches on some of the themes from Scott’s forthcoming book Hacking Marketing (available for pre-order).

If you’re interested in learning more about Scott and Agile marketing, consider attending his upcoming conference, MarTech SF which takes place in San Francisco on March 21st and 22nd. Register with code “MarTechSpeaker” to get 15% off. Roland will also be speaking at this conference as part of a panel that will feature Scott, Jascha Kaykas-Wolff—CMO at Mozilla, Barre Hardy—Associate Partner at CMG, and David Lesué—Creative Director at Workfront. And if you can’t make the event stay tuned to our podcast as we’ll host deeper conversations with each of these folks.

In the Meantime, check out the episode, and if you enjoy it please consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.

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Andy Kling: An Agile Agency Working In Regulated Industries

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 26 Jan 2016 16:49:01 +0000

In this episode Frank Days and Roland Smart interview Andy Kling, vice president and group director at Havas Edge, about his experience applying Agile in some surprising contexts. He started using Agile at Fidelity—where he proved to himself—and others—that it can work in highly regulated industries.

This conversation brought us into some new territory because most of the marketers that we bring on the podcast are on the brand side. Currently Andy’s work exposes him to a broad range of brands because Havas Edge is a direct response focused agency. And, he continues to work with companies in highly regulated industries (pharma, finance, etc)—where Agile has been proven as an effective approach to drive transformational change.

Andy share some great insights into how Agile can be applied in the context of direct response programs and within the context of an agency practice. Check out the episode, and if you enjoy it please consider writing us a review on iTunes. And, if you’re applying Agile on the agency side, we’d love to hear from you.

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Ian Bruce from Intralinks explores Agile Marketing in a public company

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 5 Jan 2016 16:39:13 +0000

In this episode Frank Days and Roland Smart interview Ian Bruce, about his experience with Agile Marketing at Intralinks and previously at Avid Technologies.

Ian brings a broad range of experience with Agile to the conversation having worked on a product for highly creative users (Avid) and now for one empowering business users. What connects these companies is their particular focus on facilitating collaboration for end users. Ian shares insights about how helping customers collaborate informed his approach to Agile—as a collaboration framework— within his team.

Check out the episode, and if you enjoy it please consider writing us a review on iTunes. It makes a huge difference.

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Mike McKinnon of Avaya talks Scrumban

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 14 Dec 2015 13:00:42 +0000

In this episode Frank Days and Roland Smart interview Mike McKinnon, about his work at Avaya and previously at ReadyTalk. The conversation kicks off with a discussion of a case study from Roland’s forthcoming book The Agile Marketer that focuses on a Mike’s blend of Agile methods‚what he calls Scrumban.

From there Mike discusses how his experience at Ready Talk compares to working at Avaya. There’s also a brief discussion of a recent article from CMO.com entitled: Mohanbir Sawhney: Why marketers are still struggling to adopt Agile. In this piece Sawhney, the McCormick Tribune Professor of Technology at the Kellogg School of Management, talks about the unique challenges of making Agile work within the enterprise. It’s a good backdrop for this conversation because of Mike’s move from a startup to a 12,000+ person company.

Mike shares tips on how to get started with Agile marketing, just how dogmatic to be when it comes to Agile, and how to work alongside waterfall projects.

Check out the episode, and if you enjoy it please consider writing us a review on iTunes. It makes a huge difference on the platform.

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Richard Delahaye of Barracuda talks Agile Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 7 Dec 2015 15:30:45 +0000

In this episode Frank Days and Roland Smart interview Richard Delahaye, director of marketing at Intronis, about his experience implementing Agile (Intronis was recently acquired by Barracuda Networks).

Like many Agile marketers, Richard comes from a technical background; as a former web developer he happily tries to embrace the idea that “you don’t know anything without data to support it.” He shares insights about how and where Agile has succeeded and failed in his group, how the acquisition if Intonis impacted his practice, and how Agile integrates with his planning practice.

In the conversation, Roland refers to a 2014 interview with Richard in Openview Labs which serves as a backdrop for where Richard’s practice was about a year earlier.

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Podcast: Roland Smart of Oracle

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 1 Dec 2015 19:01:03 +0000

Roland Smart shares his thoughts on the branding of “Agile Marketing” and discusses his upcoming book with Frank Days.

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Agile at the Intersection of Sales and Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 5 Mar 2015 02:20:16 +0000

Here the recording of the Boston Agile Marketing Meetup on February 26, 2015 at Bentley University.

The panel included me (Frank Days) as the moderator along with:

Lorita Ba, Director of Marketing, NuoDB
Jeff Dale, Email Markeing Manager, Intronis
Sriram Rajagopalan, PhD, Vice President, PMO, Physicians Interactive

This was a joint event with the Boston Sales and Marketing Innovators Group.

I hope you enjoy and leave comments with any addition questions or ideas for future meetups.

Frank Days

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Mike Telem of Insightera, Agile and Marketing Automation

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 11 Dec 2013 16:09:55 +0000

Mike Telem of marketing automation company Insightera shares how they use Agile across marketing and R&D. He also reflects on how new technologies in marketing are bringing a greater need for Agile.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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Kirstin Falk of Red Bricks Media: Agile and the Marketing Agency

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 19 Nov 2013 15:29:54 +0000

Kirstin Falk of Red Bricks Media shares how her marketing agency is using Agile to support clients and manage day-to-day operations. Frank gets to learn that some agencies are more Agile than their clients.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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David Quinn of EMC talks Agile Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 31 Oct 2013 14:19:07 +0000

In our latest podcast Frank Days talks with David Quinn from EMC. David shares his successes and challenges with implementing Agile in his corporate marketing team.

Subscribe to the Marketing Agility Podcast on iTunes.

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Sean Zinsmeister, Nitro

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 20 Aug 2013 14:30:48 +0000

Sean Zinsmeister of Nitro shares how Agile is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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Steve Goodman, Agile Marketing on Facebook

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 5 Aug 2013 14:45:50 +0000

Frank and John talk with Steve Goodman about the latest on the Agile Marketing group on Facebook.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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Jim Ewel from AgileMarketing.net

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 19 Jul 2012 17:20:44 +0000

Frank Days and John Cass talk with Jim Ewel from Agilemarketing.net about the explosive growth in the Agile Marketing movement and what it means.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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David Karp, Dir. of Marketing Currensee

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 24 Apr 2012 15:10:37 +0000

Frank Days and John Cass discuss the role of agile in creating marketing plans with David Karp, Director of Marketing at Currensee.

Note: This podcast was recorded in the winter of 2012.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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Brian Singer, Cloud Computing Lead, BMC Software

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 30 Aug 2011 03:13:29 +0000

Brian Singer shares how he used agile marketing to drive content marketing programs.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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Kristin Hersant, VP Corporate Marketing at StrongMail

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 13 May 2011 15:36:16 +0000

Kristin Hersant shares how StrongMail is use agile principles to build awareness in a hyper competitive email marketing market. She also shares five ways that agile marketing helps her team.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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Jon Miller, VP Marketing of Marketo

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 20 Apr 2011 14:51:13 +0000

Jon Miller explains how they are using agile at Marketo to manage their content and outbound marketing programs.

Listen to more Agile Marketing interviews by checking out the Marketing Agility Podcast on iTunes.

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Scott Wilder, Human 1.0 and formerly of Intuit

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 14 Apr 2011 19:48:09 +0000

Scott Wilder shares his experiences using agile for social media and marketing during his days at Intuit.

***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

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Jim Alexander, Socially Mediated

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Fri, 4 Mar 2011 14:30:17 +0000

Jim Alexander of Socially Mediated shares how he get his clients to use agile marketing without them even knowing it.

***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

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Alan Belniak, Dir. Social Media Marketing, PTC

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 15 Feb 2011 16:05:32 +0000

Alan Belniak shares how he has taken his agile knowledge from product management and applied them in marketing at PTC.

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Matt Magee, VP Digital Strategy, PJA Advertising + Marketing

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 9 Feb 2011 16:01:56 +0000

Matt Magee, VP of Digital Strategy at PJA Advertising + Marketing shares his first hand experiences with Agile Marketing and explores the dynamics of using agile in an agency environment. He talks with Frank and John about:

What kinds of agency projects are best suited for agile marketing?
Are creatives more or less able to be agile?
What types of clients are better suited to run agile marketing projects?

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Dan Marks, CMO of First Tennessee Bank

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 1 Feb 2011 14:21:13 +0000

Dan Marks, Chief Marketing Officer of First Tennessee Bank shares how his team is adapting agile for marketing financial services products.

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Mike Volpe CMO of Hubspot

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Mon, 24 Jan 2011 19:39:20 +0000

Mike Volpe, Marketing VP at Hubspot shares how agile marketing is an essential part of their inbound marketing programs. He also talks with Frank Days and John Cass about the ways that agile marketing increases transparency.

***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

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David Meerman Scott

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Wed, 5 Jan 2011 20:28:18 +0000

Frank and John talk with David Meerman Scott about real-time marketing and its relationship with agile marketing.

***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

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Scott Brinker, ion interactive

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Tue, 14 Dec 2010 21:14:42 +0000

Scott Brinker of ion interactive talks with Frank and John about how agile marketing helps with website optimization and landing page testing.

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Jascha Kaykas-Wolff, Involver

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 9 Dec 2010 19:23:53 +0000

Jascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver.

***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

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John Cass, Pace Communications

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 9 Dec 2010 19:19:22 +0000

Frank Days interviews John Cass of Pace Communications about his experiences with and thoughts about agile marketing.

***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

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Frank Days, Novell

frank.days@gmail.com (Frank Days, Jim Ewel, and Melissa Reeve) — Thu, 9 Dec 2010 18:22:51 +0000

John Cass interviews Frank Days of Director of New and Social Media at Novell on his use of agile at Novell, and how agile is changing marketing.

***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.

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