https://simplecast.com The Growth Theory - Grow your ecommerce or DTC brand. Welcome to The Growth Theory, where you will learn insights, strategies, and the stories behind the fastest-growing ecommerce brands. In this podcast, Andrei Negrau interviews top ecommerce and DTC founders and operators who share playbooks and strategies used for scaling their companies. A must-listen if you're building your own ecommerce or DTC company or working for a growth team at an ecommerce company. Add me on Linkedin to start the conversation: https://www.linkedin.com/in/negrau/ This show is brought to you by Cartloop. 2020 The Growth Theory Podcast by Cartloop en-us Thu, 5 Nov 2020 08:00:00 +0000 Thu, 5 Nov 2020 11:19:47 +0000 https://cartloop.io The Growth Theory - Grow your ecommerce or DTC brand. https://image.simplecastcdn.com/images/74c33823-763a-4119-be17-2ee9622746cf/33b3c704-61ac-4d63-934a-e97ea67de41b/3000x3000/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2.jpg?aid=rss_feed https://cartloop.io episodic Welcome to The Growth Theory, where you will learn insights, strategies, and the stories behind the fastest-growing ecommerce brands. In this podcast, Andrei Negrau interviews top ecommerce and DTC founders and operators who share playbooks and strategies used for scaling their companies. A must-listen if you're building your own ecommerce or DTC company or working for a growth team at an ecommerce company. Add me on Linkedin to start the conversation: https://www.linkedin.com/in/negrau/ This show is brought to you by Cartloop. Andrei Negrau @ Cartloop no https://feeds.simplecast.com/uNbTc1k2 ecommerce, entrepreneurship, digital marketing, shopify, marketing, business, growth marketing, sms marketing, email marketing, dtc, cartloop, retail Cartloop andrei@cartloop.io 0fb47a30-0577-4348-95f9-db85976d8b0f How to Disrupt an Industry with Eric Glader from Powerdot Launched in 2016, Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field.

In this episode, Eric shares insights on how he seized the opportunity to innovate an industry dominated by global corporations. His story goes beyond building a product which generated over one million dollars in sales in the first 6 months of operation. Listen to this episode to learn how resilience and great execution combined with building a team of A-players turned Powerdot into an 8-figure global brand in just 4 years.

Eric explains, “We feel we can make a change in the way healthcare is delivered. And, more importantly, our focus has always been ‘How do we deliver more healthcare to more people at a better price?’”

Today’s actionable podcast brings topics like:

  • Key learnings from growing a company from 0 to an 8-figure revenue
  • Pre-launch product marketing tactics
  • How focusing on authentic organic growth can lead you to your first $1M
  • Coming out on top from challenges threatening business survival
  • Building a team that cares about your product as much as you do
  • Retaining talent and fostering a supportive growth environment for the team
]]> Thu, 5 Nov 2020 08:00:00 +0000 andrei@cartloop.io (Eric Glader, Andrei Negrau) https://the-growth-theory.simplecast.com/episodes/how-to-disrupt-an-industry-with-eric-glader-from-powerdot-Mmks8zvQ Launched in 2016, Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field.

In this episode, Eric shares insights on how he seized the opportunity to innovate an industry dominated by global corporations. His story goes beyond building a product which generated over one million dollars in sales in the first 6 months of operation. Listen to this episode to learn how resilience and great execution combined with building a team of A-players turned Powerdot into an 8-figure global brand in just 4 years.

Eric explains, “We feel we can make a change in the way healthcare is delivered. And, more importantly, our focus has always been ‘How do we deliver more healthcare to more people at a better price?’”

Today’s actionable podcast brings topics like:

  • Key learnings from growing a company from 0 to an 8-figure revenue
  • Pre-launch product marketing tactics
  • How focusing on authentic organic growth can lead you to your first $1M
  • Coming out on top from challenges threatening business survival
  • Building a team that cares about your product as much as you do
  • Retaining talent and fostering a supportive growth environment for the team
]]> How to Disrupt an Industry with Eric Glader from Powerdot Eric Glader, Andrei Negrau 00:59:22 Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field. Listen to this episode to hear Eric's story from pre-launch to building an 8-figure global brand that's changing the world. Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field. Listen to this episode to hear Eric's story from pre-launch to building an 8-figure global brand that's changing the world. growth marketing, email marketing, powerdot, sms marketing, entrepreneurship, direct-to-consumer, shopify, marketing, cartloop, dtc, ecommerce no full 14 1 d82e1e61-cad0-4061-b0e8-353f8da55671 From Zero to $50M Hero with On-Demand Jewelry with Eric Toz of ShineOn Today’s actionable podcast brings topics like:

  • How to prove your worth & getting investors to say yes
  • Pitch perfect: how to craft your message in order to communicate clearly 
  • Starting up a business as a one-man team
  • Getting initial traction through leveraging your existing networks 
  • Generating large quantity orders through community outreach
     

Links

]]> Thu, 22 Oct 2020 07:00:00 +0000 andrei@cartloop.io (Andrei Negrău, Eric Toczko) https://the-growth-theory.simplecast.com/episodes/from-zero-to-50m-hero-with-on-demand-jewelry-with-eric-toz-from-shineon-qqWPh0gm Today’s actionable podcast brings topics like:

  • How to prove your worth & getting investors to say yes
  • Pitch perfect: how to craft your message in order to communicate clearly 
  • Starting up a business as a one-man team
  • Getting initial traction through leveraging your existing networks 
  • Generating large quantity orders through community outreach
     

Links

]]> From Zero to $50M Hero with On-Demand Jewelry with Eric Toz of ShineOn Andrei Negrău, Eric Toczko 00:42:22 Eric Toczko is the Founder of ShineOn, a manufacturing company, and a platform that makes it easy for online sellers to sell made-to-order, personalized jewelry with no inventory. In this episode, you’ll get to know the ups and downs of building a leading on-demand, handcrafted personalized goods platform. From what it means to be an entrepreneur, dealing with failure, finding product-market-fit, building a team, and much more. Raising a $1.3M seed round from VCs was one of the turning points for ShineOn. You’ll learn what was like for Eric to bounce back from almost burning the entire round in less than 8 months. Eric Toczko is the Founder of ShineOn, a manufacturing company, and a platform that makes it easy for online sellers to sell made-to-order, personalized jewelry with no inventory. In this episode, you’ll get to know the ups and downs of building a leading on-demand, handcrafted personalized goods platform. From what it means to be an entrepreneur, dealing with failure, finding product-market-fit, building a team, and much more. Raising a $1.3M seed round from VCs was one of the turning points for ShineOn. You’ll learn what was like for Eric to bounce back from almost burning the entire round in less than 8 months. growth marketing, email marketing, sms marketing, entrepreneurship, series a, shopify, marketing, digital marketing, cartloop, dtc, ecommerce no full 13 1 e09ac0c1-717b-4c3d-8641-daceedffc0e4 Leading a $4-Million Indiegogo Campaign with Tuoyo Memuduaghan from BionicGym Today’s podcast brings actionable topics like

  • Indiegogo challenges, tips & tricks
  • Getting early traction for your product
  • Creating a community around your brand
  • Post-launch challenges and getting the product out into the market
  • Scaling your business to support global delivery
]]> Thu, 15 Oct 2020 07:00:00 +0000 andrei@cartloop.io (Andrei from Cartloop, Tuoyo Memuduaghan) https://the-growth-theory.simplecast.com/episodes/leading-an-indiegogo-campaign-with-tuoyo-memuduaghan-from-bionicgym-ryQfJ_R5 Today’s podcast brings actionable topics like

  • Indiegogo challenges, tips & tricks
  • Getting early traction for your product
  • Creating a community around your brand
  • Post-launch challenges and getting the product out into the market
  • Scaling your business to support global delivery
]]> Leading a $4-Million Indiegogo Campaign with Tuoyo Memuduaghan from BionicGym Andrei from Cartloop, Tuoyo Memuduaghan 00:41:09 Only 5% of products launched on crowdfunding platforms ever really see the light of day. BionicGym is one of them. In this episode, Tuoyo Memuduaghan, co-founder of BionicGym, walks us through the process of crowdfunding a product through Indiegogo and the challenges they encountered along the way. BionicGym surpassed its initial goal of raising $20,000 by far, ending up with just under $4M in record time. Only 5% of products launched on crowdfunding platforms ever really see the light of day. BionicGym is one of them. In this episode, Tuoyo Memuduaghan, co-founder of BionicGym, walks us through the process of crowdfunding a product through Indiegogo and the challenges they encountered along the way. BionicGym surpassed its initial goal of raising $20,000 by far, ending up with just under $4M in record time. indiegogo, crowdfunding, fitness devices, entrepreneurship, social media marketing, bionicgym, fitness brands, marketing, community building, cartloop, dtc, ecommerce no full 12 1 bc2021f5-e3f4-435e-a29b-4b3b158eddf1 Inventing a Multi-Million Dollar Sport with Chris Meade from Crossnet Today’s podcast brings actionable topics like:

  • Validating your idea to check for market fit
  • Creating patents and trademarks for a new product
  • Leveraging Facebook ads to check customers’ interest and drive price decisions
  • How a million-dollar, non-employer business turns to freelancers and contractors for expert advice
  • Extending your business network through social media (LinkedIn)

 

]]> Thu, 8 Oct 2020 07:00:00 +0000 andrei@cartloop.io (Andrei from Cartloop, Chris Meade) https://the-growth-theory.simplecast.com/episodes/building-a-multi-million-dollar-sport-with-chris-meade-from-crossnet-4c2yLyIV Today’s podcast brings actionable topics like:

  • Validating your idea to check for market fit
  • Creating patents and trademarks for a new product
  • Leveraging Facebook ads to check customers’ interest and drive price decisions
  • How a million-dollar, non-employer business turns to freelancers and contractors for expert advice
  • Extending your business network through social media (LinkedIn)

 

]]> Inventing a Multi-Million Dollar Sport with Chris Meade from Crossnet Andrei from Cartloop, Chris Meade 00:34:02 CROSSNET is the world's first four square volleyball game that you can set up on various surfaces: sand, grass or indoors. Chris Meade, co-founder of CROSSNET joined Andrei to talk about how they went from a small DTC company to a solid retail brand with products across 1500 stores in the USA. CROSSNET is the world's first four square volleyball game that you can set up on various surfaces: sand, grass or indoors. Chris Meade, co-founder of CROSSNET joined Andrei to talk about how they went from a small DTC company to a solid retail brand with products across 1500 stores in the USA. retail, crossnet, volleyball, dtc, ecommerce no full 11 1 2d5d4a68-374b-4355-bb18-eba0447ed865 Weighing on Weighted Blankets with Aaron Spivak from Hush Blankets In this episode Andrei and Aaron talked about:

  • Growing Hush Blankets to 8-figure revenue in less than 3 years
  • How their appearance on Dragon's Den (Canadian version of Shark Tank) helped them scale and expand their business
  • The Pros and Cons of a Kickstarter campaign that raised over $1M
  • Saving $1M a year through running your own fulfilment center
  • Using advertising platforms responsibly

Aaron Spivak on LinkedIn 

Aaron Spivak on Instagram

Hush Blankets

Cartloop

]]> Thu, 1 Oct 2020 15:06:34 +0000 andrei@cartloop.io (Cartloop) https://the-growth-theory.simplecast.com/episodes/weighing-on-weighted-blankets-with-aaron-spivak-from-hush-blankets-1oSnSuLT In this episode Andrei and Aaron talked about:

  • Growing Hush Blankets to 8-figure revenue in less than 3 years
  • How their appearance on Dragon's Den (Canadian version of Shark Tank) helped them scale and expand their business
  • The Pros and Cons of a Kickstarter campaign that raised over $1M
  • Saving $1M a year through running your own fulfilment center
  • Using advertising platforms responsibly

Aaron Spivak on LinkedIn 

Aaron Spivak on Instagram

Hush Blankets

Cartloop

]]> Weighing on Weighted Blankets with Aaron Spivak from Hush Blankets Cartloop 00:46:42 In this episode, our guest is Aaron Spivak, CEO and Co-founder of Hush Blankets, a sleep company that is constantly developing new ways for their customers to achieve a higher quality of sleep. In 2018 they launched the first version of the Hush Blanket and wrapped up the year at $600k in sales. By May 2019, they had already reached $3.4M in sales, with placements in hundreds of retail stores across Canada and are now on their way to cap 2020 with $20M in sales. In this episode, our guest is Aaron Spivak, CEO and Co-founder of Hush Blankets, a sleep company that is constantly developing new ways for their customers to achieve a higher quality of sleep. In 2018 they launched the first version of the Hush Blanket and wrapped up the year at $600k in sales. By May 2019, they had already reached $3.4M in sales, with placements in hundreds of retail stores across Canada and are now on their way to cap 2020 with $20M in sales. marketing, dtc, ecommerce, aaron spivak, hush blankets no full 10 1 55c95ba6-4fdf-4031-8dab-dc7db89e7581 Product-Market Fit and Beyond with Sam Mendelsohn from Sivana Spirit In this episode we covered topics like:

  • Strategies for building a leading DTC brand
  • Engineering a successful product-market fit
  • The psychology of acquisitions: why people buy the product they do and how to differentiate yourself with so many options available
  • The 6 pillars of a successful product market fit:
    • Product. Finding a quality product and ensuring there is a need for it in the market
    • Brand. The creative process behind building a leading brand is paramount - from product photography to the look and feel of your online store
    • Community: building a community around your brand and finding supporters
    • Experience: Amazon is dominating customer service
    • Values: what are the values your brand stands for? Is it Fair trade or eco-friendly? Find what makes you unique and implement it in all areas
    • Culture: The way you scale your team and the culture you promote internally
]]> Thu, 24 Sep 2020 07:00:08 +0000 andrei@cartloop.io (Cartloop) https://the-growth-theory.simplecast.com/episodes/product-market-fit-and-beyond-with-sam-mendelsohn-from-sivana-spirit-3xyiJSg6 In this episode we covered topics like:

  • Strategies for building a leading DTC brand
  • Engineering a successful product-market fit
  • The psychology of acquisitions: why people buy the product they do and how to differentiate yourself with so many options available
  • The 6 pillars of a successful product market fit:
    • Product. Finding a quality product and ensuring there is a need for it in the market
    • Brand. The creative process behind building a leading brand is paramount - from product photography to the look and feel of your online store
    • Community: building a community around your brand and finding supporters
    • Experience: Amazon is dominating customer service
    • Values: what are the values your brand stands for? Is it Fair trade or eco-friendly? Find what makes you unique and implement it in all areas
    • Culture: The way you scale your team and the culture you promote internally
]]> Product-Market Fit and Beyond with Sam Mendelsohn from Sivana Spirit Cartloop 00:59:22 In this episode, we are joined by Sam Mendelsohn from Sivana Spirit. Sam talked to us about what it takes to build a globally acclaimed brand and the ins and outs of engineering product-market fit. He mentions that validating a product need is as straightforward as finding a product that fills a need in an area you are experienced in and following the guidelines of your customer as well as your own use of the product.  We also talked about the history of the brand, taking it from a small family business to a leading DTC brand. Today, Sivana Spirit is among the Top 1% Shopify stores, and Sam tells us they were among the first 200 Shopify stores, back when Shopify was an emerging brand with less than 20 employees. In this episode, we are joined by Sam Mendelsohn from Sivana Spirit. Sam talked to us about what it takes to build a globally acclaimed brand and the ins and outs of engineering product-market fit. He mentions that validating a product need is as straightforward as finding a product that fills a need in an area you are experienced in and following the guidelines of your customer as well as your own use of the product.  We also talked about the history of the brand, taking it from a small family business to a leading DTC brand. Today, Sivana Spirit is among the Top 1% Shopify stores, and Sam tells us they were among the first 200 Shopify stores, back when Shopify was an emerging brand with less than 20 employees. no full 9 1 28982901-893d-4067-8fd8-4a4b13053b2d From Idea to Award-Winning Products With Kirpal Bharaj from StaySixty In this episode, we covered topics like:

  • Strategies for planning and building an MVP
  • How to leverage TV and media to boost initial traction
  • Pros and cons of building a unique product from scratch
  • The must-have checklist of every manufacturer
  • How to protect your IP rights without spending a fortune

Links

Read the episode blog post here. 

]]> Thu, 10 Sep 2020 07:00:09 +0000 andrei@cartloop.io (Cartloop) https://the-growth-theory.simplecast.com/episodes/idea-award-winning-product-with-kirpal-bharaj-from-staysixty-Wf_xSfM9 In this episode, we covered topics like:

  • Strategies for planning and building an MVP
  • How to leverage TV and media to boost initial traction
  • Pros and cons of building a unique product from scratch
  • The must-have checklist of every manufacturer
  • How to protect your IP rights without spending a fortune

Links

Read the episode blog post here. 

]]> From Idea to Award-Winning Products With Kirpal Bharaj from StaySixty Cartloop 00:55:48 In this episode, we are joined by Kirpal Bharaj, co-founder of StaySixty, an award-winning brand of design-focused, reusable water bottles. With features in the Guardian, Refinery 29, the BBC and so on, Kirpal talked to us about how they managed to market StaySixty on a budget and the inspiration behind the brand. In this episode, we are joined by Kirpal Bharaj, co-founder of StaySixty, an award-winning brand of design-focused, reusable water bottles. With features in the Guardian, Refinery 29, the BBC and so on, Kirpal talked to us about how they managed to market StaySixty on a budget and the inspiration behind the brand. no full 8 1 f19d8fd9-e9fa-4d5d-a1c3-525644fd9c70 Building a Legacy Brand with Will Critcher from Death Wish Coffee In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!

Today’s podcast brings actionable topics like:

  • Strategies for finding the right communications channel at the right time – and letting go of those that do not bring results
  • Marketing to multiple age groups and keeping your customers loyal throughout the years
  • How brands build communities without complex resources or high budgets
  • What is a legacy brand
  • How Death Wish Coffee Company became the #1 best-selling ground coffee on Amazon for the past 5 years  and the #5 best-selling grocery product on Amazon in 2019
  • How the 3rd highest revenue day the company has ever had (6 figures within a few hours) happened during a pandemic

Links

]]> Thu, 3 Sep 2020 07:00:27 +0000 andrei@cartloop.io (Will Critcher, Andrei Negrau) https://the-growth-theory.simplecast.com/episodes/building-a-legacy-brand-with-will-critcher-from-death-wish-coffee-oKO4U9O2 In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!

Today’s podcast brings actionable topics like:

  • Strategies for finding the right communications channel at the right time – and letting go of those that do not bring results
  • Marketing to multiple age groups and keeping your customers loyal throughout the years
  • How brands build communities without complex resources or high budgets
  • What is a legacy brand
  • How Death Wish Coffee Company became the #1 best-selling ground coffee on Amazon for the past 5 years  and the #5 best-selling grocery product on Amazon in 2019
  • How the 3rd highest revenue day the company has ever had (6 figures within a few hours) happened during a pandemic

Links

]]> Building a Legacy Brand with Will Critcher from Death Wish Coffee Will Critcher, Andrei Negrau 00:54:55 In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories! In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories! deathwish coffee, growth marketing, email marketing, sms marketing, entrepreneurship, shopify, marketing, digital marketing, cartloop, dtc, ecommerce no full 7 1 3f0ca0f0-4bb1-42e1-80a8-b1ddb5e73512 How to Build a Content Engine For Your DTC Brand Building video content that converts it’s (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You’ll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more.

Episode notes

Today’s actionable podcast brings topics like:

  • Building a massive Youtube subscriber base
  • Challenges and benefits of selling hand-crafted products 
  • How to get inspiration for creating video content 
  • How to launch MVP videos that convert
  • Scaling video ads on Youtube, Facebook, and Tik Tok

This is a must-listen for those who want to build a content machine for their DTC brand.

Links

]]> Thu, 27 Aug 2020 07:00:09 +0000 andrei@cartloop.io (Cartloop, Andrei Negrau) https://the-growth-theory.simplecast.com/episodes/how-to-build-a-content-engine-for-your-dtc-brand-diW_y_7t Building video content that converts it’s (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You’ll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more.

Episode notes

Today’s actionable podcast brings topics like:

  • Building a massive Youtube subscriber base
  • Challenges and benefits of selling hand-crafted products 
  • How to get inspiration for creating video content 
  • How to launch MVP videos that convert
  • Scaling video ads on Youtube, Facebook, and Tik Tok

This is a must-listen for those who want to build a content machine for their DTC brand.

Links

]]> How to Build a Content Engine For Your DTC Brand Cartloop, Andrei Negrau 00:57:23 Building video content that converts it’s (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You’ll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more. Building video content that converts it’s (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You’ll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more. growth marketing, email marketing, sms marketing, entrepreneurship, shopify, marketing, digital marketing, cartloop, dtc, ecommerce no full 6 1 da3d8221-8d7e-4083-8565-7c2dc43c2f4c The 3 Pillars of Marketing: Awareness, Nurturing, Trust What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust-building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates.

Today’s podcast brings actionable topics like:

  • Why most brands fail at nurturing and building trust with customers
  • How to craft a marketing strategy that turns shoppers into brand advocates
  • Choosing between social vs. intent-based ads
  • Why brands fail to understand the “Consideration Period”
  • How to leverage word of mouth as a marketing channel

This is a must-listen for those who want to build a solid marketing foundation for their DTC brand.

Links

]]> Thu, 13 Aug 2020 07:00:11 +0000 andrei@cartloop.io (Erik Huberman, Cartloop, Andrei Negrau) https://the-growth-theory.simplecast.com/episodes/the-3-pillars-of-marketing-awareness-nurturing-trust-gk7xVW8m What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust-building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates.

Today’s podcast brings actionable topics like:

  • Why most brands fail at nurturing and building trust with customers
  • How to craft a marketing strategy that turns shoppers into brand advocates
  • Choosing between social vs. intent-based ads
  • Why brands fail to understand the “Consideration Period”
  • How to leverage word of mouth as a marketing channel

This is a must-listen for those who want to build a solid marketing foundation for their DTC brand.

Links

]]> The 3 Pillars of Marketing: Awareness, Nurturing, Trust Erik Huberman, Cartloop, Andrei Negrau 00:57:47 What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates. What do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates. growth marketing, email marketing, erik huberman, sms marketing, entrepreneurship, shopify, marketing, hawke media, digital marketing, cartloop, dtc, ecommerce no full 5 1 af411f1b-7681-4cca-93f0-6a013fdd521f How to Grow Your DTC Brand Organically Without Paid Advertising Today’s actionable podcast brings topics like:

  • Validating your idea before launching a DTC brand
  • Developing a content marketing strategy 
  • Innovating by creating new digital experiences
  • The importance of understanding consumer trends
  • Why reverse engineering high-growth brands is essential

This is a must-listen for those who want to build a fast-growing organic DTC brand.

Links

]]> Thu, 6 Aug 2020 07:00:08 +0000 andrei@cartloop.io (Rishi Sharms, Cartloop, Andrei Negrau) https://the-growth-theory.simplecast.com/episodes/how-to-grow-your-dtc-brand-organically-without-paid-advertising-_kyHOgrj Today’s actionable podcast brings topics like:

  • Validating your idea before launching a DTC brand
  • Developing a content marketing strategy 
  • Innovating by creating new digital experiences
  • The importance of understanding consumer trends
  • Why reverse engineering high-growth brands is essential

This is a must-listen for those who want to build a fast-growing organic DTC brand.

Links

]]> How to Grow Your DTC Brand Organically Without Paid Advertising Rishi Sharms, Cartloop, Andrei Negrau 00:46:05 Launching and building a DTC brand without relying on ads? Sounds impossible, right? Rishi Sharma, the Founder and CEO of Mallama Skincare adopted a different approach when it comes to building a DTC brand. Instead of focusing on paid advertising, he went about building a community by creating valuable content for its audience. You’ll find out why he decided to build an organic brand instead of getting aggressive with paid advertising from day 1 and what its like to approach marketing from a different perspective. Launching and building a DTC brand without relying on ads? Sounds impossible, right? Rishi Sharma, the Founder and CEO of Mallama Skincare adopted a different approach when it comes to building a DTC brand. Instead of focusing on paid advertising, he went about building a community by creating valuable content for its audience. You’ll find out why he decided to build an organic brand instead of getting aggressive with paid advertising from day 1 and what its like to approach marketing from a different perspective. growth marketing, email marketing, sms marketing, entrepreneurship, rishi sharma, shopify, mallama, marketing, digital marketing, cartloop, dtc, ecommerce no full 4 1 472403bc-07b2-4bae-91ae-f10821fd0e62 How To Build an 8-Figure Brand in 8 Months Today’s actionable podcast brings topics like:

  • The best way to launch a DTC brand today
  • Creating scroll-stopping Instagram content
  • The advantages of a building a complex supply chain
  • Building a DTC brand vs. dropshipping
  • Planning an exit strategy for your brand

This is a must-listen for those who want to build or scale a fast-growing brand today.

Links

]]> Thu, 30 Jul 2020 07:00:25 +0000 andrei@cartloop.io (Andrei from Cartloop, Cartloop, Matthew Kelly) https://the-growth-theory.simplecast.com/episodes/how-to-build-an-8-figure-brand-in-8-months-iR78_mnI Today’s actionable podcast brings topics like:

  • The best way to launch a DTC brand today
  • Creating scroll-stopping Instagram content
  • The advantages of a building a complex supply chain
  • Building a DTC brand vs. dropshipping
  • Planning an exit strategy for your brand

This is a must-listen for those who want to build or scale a fast-growing brand today.

Links

]]> How To Build an 8-Figure Brand in 8 Months Andrei from Cartloop, Cartloop, Matthew Kelly 00:55:59 From dropping out of University to building one of the fastest-growing lifestyle DTC brands in just 8 months, Matthew Kelly's story is far from an "overnight success". In this episode, you’ll find out why Matt decided to shut down his 7-figure dropshipping business and quit living the nomad lifestyle, what it’s like to be approached by Wiz Khalifa, how to build a massive influencer community without spending a dime how to build your brand with an exit strategy in mind. My favorite quote of the episode, as Matthew says it: “we’re not selling products, we’re selling a vibe”. From dropping out of University to building one of the fastest-growing lifestyle DTC brands in just 8 months, Matthew Kelly's story is far from an "overnight success". In this episode, you’ll find out why Matt decided to shut down his 7-figure dropshipping business and quit living the nomad lifestyle, what it’s like to be approached by Wiz Khalifa, how to build a massive influencer community without spending a dime how to build your brand with an exit strategy in mind. My favorite quote of the episode, as Matthew says it: “we’re not selling products, we’re selling a vibe”. growth marketing, email marketing, sms marketing, entrepreneurship, neon beach, shopify, marketing, digital marketing, cartloop, dtc, ecommerce, matthew kelly yes full 3 1 445fe78a-0923-41d0-b3fc-3f5216c21d5c How to Build a Holistic Marketing Strategy For Your Brand Today’s actionable podcast brings topics like:
 

  • One-to-many marketing vs one-to-one marketing
  • The risks and challenges of over-communicating as a brand and how to avoid it
  • Selecting the marketing channels based on demographics
  • How to use Direct Mail as part of your marketing strategy
  • How to ensure email, SMS and direct mail are working together to augment results
  • Building the foundation for email & SMS marketing success
  • How to choose the right digital marketing agency for your brand.

This is a must-listen for those who want to drive growth by not relying on a single channel —but by using a holistic approach.

Links

]]> Tue, 21 Jul 2020 21:00:04 +0000 andrei@cartloop.io (Ryan McGuire, Andrei Negrau) https://the-growth-theory.simplecast.com/episodes/2-how-to-build-a-holistic-marketing-strategy-for-your-brand-lqPR4MHY Today’s actionable podcast brings topics like:
 

  • One-to-many marketing vs one-to-one marketing
  • The risks and challenges of over-communicating as a brand and how to avoid it
  • Selecting the marketing channels based on demographics
  • How to use Direct Mail as part of your marketing strategy
  • How to ensure email, SMS and direct mail are working together to augment results
  • Building the foundation for email & SMS marketing success
  • How to choose the right digital marketing agency for your brand.

This is a must-listen for those who want to drive growth by not relying on a single channel —but by using a holistic approach.

Links

]]> How to Build a Holistic Marketing Strategy For Your Brand Ryan McGuire, Andrei Negrau 00:44:22 Email vs SMS? More like Email and SMS. In this episode, Andrei sits down with Ryan McGuire — the VP of Email & CRM of Tinuiti, the largest independent performance marketing agency in the US. With 15 years of experience in the email and CRM field, Ryan explain why — and how high-growth brands and retailers approach email and SMS, as part of a holistic marketing strategy. Email vs SMS? More like Email and SMS. In this episode, Andrei sits down with Ryan McGuire — the VP of Email & CRM of Tinuiti, the largest independent performance marketing agency in the US. With 15 years of experience in the email and CRM field, Ryan explain why — and how high-growth brands and retailers approach email and SMS, as part of a holistic marketing strategy. tinuiti, direct marketing, shopify, marketing, digital marketing, crm, cartloop, dtc no full 2 1 Buzzsprout-4378178 Fable: The Art of Storytelling & Sourcing Products from Artisans Across The World In this episode, our guest is Joe Parenteau, the Co-founder and CEO of Fable. Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not only Instagram like, but also ethically crafted and sustainably made. In this episode Andrei and Joe talk about finding and validating a business idea, storytelling to differentiate the brand, building a supply chain of artisans across the world and the role Techstars played in building and scaling Fable.

Links

  • https://fablehome.co
  • https://cartloop.io
]]> Tue, 30 Jun 2020 14:00:00 +0000 andrei@cartloop.io (Andrei Negrau / Joe Parenteau) https://the-growth-theory.simplecast.com/episodes/1-fable-the-art-of-storytelling-sourcing-products-from-artisans-across-the-world-sI1fTgvF In this episode, our guest is Joe Parenteau, the Co-founder and CEO of Fable. Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not only Instagram like, but also ethically crafted and sustainably made. In this episode Andrei and Joe talk about finding and validating a business idea, storytelling to differentiate the brand, building a supply chain of artisans across the world and the role Techstars played in building and scaling Fable.

Links

  • https://fablehome.co
  • https://cartloop.io
]]> Fable: The Art of Storytelling & Sourcing Products from Artisans Across The World Andrei Negrau / Joe Parenteau 00:41:15 In this episode, our guest is Joe Parenteau, the Co-founder and CEO of Fable. Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not... In this episode, our guest is Joe Parenteau, the Co-founder and CEO of Fable. Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not... entrepreneurship, direct to consumer, shopify, marketing, dtc, ecommerce no full 1 1