https://simplecast.com On Purpose with Lisa Colantuono The podcast that gives marketers a sneak peek at what agencies are doing on purpose to create purposeful work that ultimately drives true brand purpose. Join us as AAR Partner's President, Lisa Colantuono, interviews some of the largest martech agency leaders in the U.S. 2021 On Purpose Podcast en Sun, 26 Oct 2025 22:00:00 +0000 Wed, 29 Oct 2025 13:24:08 +0000 https://on-purpose-with-lisa-colantuono.simplecast.com On Purpose with Lisa Colantuono https://image.simplecastcdn.com/images/10eade5c-9272-4c51-8cb6-387fed0659b8/37d83978-f36c-4f9e-b015-ee483b179475/3000x3000/aar-podcast-cover-6.jpg?aid=rss_feed https://on-purpose-with-lisa-colantuono.simplecast.com episodic The podcast that gives marketers a sneak peek at what agencies are doing on purpose to create purposeful work that ultimately drives true brand purpose. Join us as AAR Partner's President, Lisa Colantuono, interviews some of the largest martech agency leaders in the U.S. Lisa Colantuono true https://feeds.simplecast.com/u7W2AQEJ agency universe, client-agency relationships, cmo podcast, marketing agencies, marketing podcasts, martech agencies AAR Partners erynn@ethicagency.com bef02d95-f961-41e9-bb4b-ae11e478c36b Episode #19 - Where Marketing Technology Meets Human Emotion
  • Learn more about Insomniac Design here.
  • Connect with Ashwin Jay here.
    • ]]>     Sun, 26 Oct 2025 22:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/episode-19-where-marketing-technology-meets-human-emotion-vgICn_AZ
  • Learn more about Insomniac Design here.
  • Connect with Ashwin Jay here.
    • ]]>     Episode #19 - Where Marketing Technology Meets Human Emotion AAR Partners 00:34:33 As mainstream consumers become increasingly aware of AI in sales and marketing, their distrust and sensitivity toward AI-driven content continue to grow. At the same time, the internal pressure for speed and authentic emotional connection in marketing’s output is at an all-time high. In this episode, Lisa talks with Chief Strategy Officer, Ashwin Jay, of Insomniac Design about keeping up with consumers in a market where AI is becoming the norm. Join Lisa and Ashwin as they discuss how to turn data into something that makes a real difference, viewing AI as more than just an efficiency tool for small tasks, and leveraging AI to create emotionally impactful experiences. As mainstream consumers become increasingly aware of AI in sales and marketing, their distrust and sensitivity toward AI-driven content continue to grow. At the same time, the internal pressure for speed and authentic emotional connection in marketing’s output is at an all-time high. In this episode, Lisa talks with Chief Strategy Officer, Ashwin Jay, of Insomniac Design about keeping up with consumers in a market where AI is becoming the norm. Join Lisa and Ashwin as they discuss how to turn data into something that makes a real difference, viewing AI as more than just an efficiency tool for small tasks, and leveraging AI to create emotionally impactful experiences. true full 19     512533e8-b611-4bc0-93e6-99ea1136f7c9 Episode #18 - Would Consumers Miss You if You Were Gone Tomorrow?
  • Learn more about Havas New York here.
  • Connect with Dan Lucey here.
  • Connect with Sarah Collinson here.
    • ]]>     Mon, 29 Apr 2024 04:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/episode-18-would-your-consumers-miss-you-if-you-were-gone-tomorrow-TRKkG_FW
  • Learn more about Havas New York here.
  • Connect with Dan Lucey here.
  • Connect with Sarah Collinson here.
    • ]]>     Episode #18 - Would Consumers Miss You if You Were Gone Tomorrow? AAR Partners 00:30:10 Tune in as Lisa talks with CEO, Sarah Collinson, and Dan Lucey, CCO and Co-CEO of Havas New York, as they discuss what is important to consumers… and maybe more importantly, what brands think motivates consumers, but has no meaning to them. As brand marketing continues down a path of reaching out to niche target audiences to fit into a challenging and constantly evolving market, brands obsessed with understanding why their target micro-cultures should care, are the brands that survive. Tune in as Lisa talks with CEO, Sarah Collinson, and Dan Lucey, CCO and Co-CEO of Havas New York, as they discuss what is important to consumers… and maybe more importantly, what brands think motivates consumers, but has no meaning to them. As brand marketing continues down a path of reaching out to niche target audiences to fit into a challenging and constantly evolving market, brands obsessed with understanding why their target micro-cultures should care, are the brands that survive. true full 18     2cf4a14f-49dd-441d-96d3-0790c036dfc8 Episode #17 - Building a Brand Story That People Actually Want to Hear Episode resources:

    • Learn more about Bob's Your Uncle here.
    • Connect with Bob Froese here.
    ]]>     Thu, 4 Apr 2024 23:37:39 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/episode-17-building-a-brand-story-that-people-actually-want-to-hear-6s7D9Bd7 Episode resources:

    • Learn more about Bob's Your Uncle here.
    • Connect with Bob Froese here.
    ]]>     Episode #17 - Building a Brand Story That People Actually Want to Hear AAR Partners 00:33:08 How do you build a brand story that people actually want to hear about? Lisa Colantuono meets with Bob Froese, Founder & Chief Creative Officer of the creative agency Bob's Your Uncle to find out. Listen in as Lisa and Bob Froese discuss moving beyond branding and finding a deeper meaning that consumers can get behind. How do you build a brand story that people actually want to hear about? Lisa Colantuono meets with Bob Froese, Founder & Chief Creative Officer of the creative agency Bob's Your Uncle to find out. Listen in as Lisa and Bob Froese discuss moving beyond branding and finding a deeper meaning that consumers can get behind. false full 17     f4ca4f00-1701-44ef-b40f-09f95997e4e9 Episode #16- Building a Challenger Mindset to Disrupt Your Market
  • Learn more about VCCP here.
  • Connect with Brett Edgar here.
  • Connect with Jonny Shaw here.
    • ]]>     Mon, 10 Jul 2023 04:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/episode-16-building-a-challenger-mindset-to-disrupt-your-market-CiH_ytGH
  • Learn more about VCCP here.
  • Connect with Brett Edgar here.
  • Connect with Jonny Shaw here.
    • ]]>     Episode #16- Building a Challenger Mindset to Disrupt Your Market AAR Partners 00:28:36 2023 has been a bear of year so far for most brands and industries. But there is one agency that helps marketers take on their bear. Whether a brand’s bear is a new brand launch or one in need of an overhaul, VCCP excels with clients who have the same challenger mindset and want to disrupt their market rather than simply reflect the status quo. Even market leaders have their ‘bear’ but being bigger, braver, bolder helps to take on and take down the grizzliest of bears. This is our focus on today’s “On Purpose” Podcast with my guests, Brett Edgar, CEO, and Jonny Shaw, Chief Strategy Officer of VCCP New York. Brett and Jonny thank you for joining me here today… I have a feeling this is going to be a bear of a discussion for our listeners. 2023 has been a bear of year so far for most brands and industries. But there is one agency that helps marketers take on their bear. Whether a brand’s bear is a new brand launch or one in need of an overhaul, VCCP excels with clients who have the same challenger mindset and want to disrupt their market rather than simply reflect the status quo. Even market leaders have their ‘bear’ but being bigger, braver, bolder helps to take on and take down the grizzliest of bears. This is our focus on today’s “On Purpose” Podcast with my guests, Brett Edgar, CEO, and Jonny Shaw, Chief Strategy Officer of VCCP New York. Brett and Jonny thank you for joining me here today… I have a feeling this is going to be a bear of a discussion for our listeners. true full 16     dfb512b1-ccd8-44ed-a00b-bf441f08a4f0 Episode #15- How to Leave a Mark on Your Customers Learn more about Partners + Napier here.

    Connect with Courtney Cotrupe here.

    ]]>     Tue, 2 May 2023 13:10:51 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/how-to-leave-a-mark-on-your-customers-Y6DfUfch Learn more about Partners + Napier here.

    Connect with Courtney Cotrupe here.

    ]]>     Episode #15- How to Leave a Mark on Your Customers AAR Partners 00:19:41 People don’t buy products. They buy brands. Brands that make a difference in their lives. And that’s exactly why Partners + Napier exists… to create ideas that not only give people a reason to try, buy and believe but rather to leave a mark. They believe that leaving a mark on business is their most important purpose, and if they do that right they will also leave a mark on people and culture. This is our focus on today’s “On Purpose” Podcast with my guest, Courtney Cotrupe, CEO of Partners + Napier. People don’t buy products. They buy brands. Brands that make a difference in their lives. And that’s exactly why Partners + Napier exists… to create ideas that not only give people a reason to try, buy and believe but rather to leave a mark. They believe that leaving a mark on business is their most important purpose, and if they do that right they will also leave a mark on people and culture. This is our focus on today’s “On Purpose” Podcast with my guest, Courtney Cotrupe, CEO of Partners + Napier. marketing, branding, ad agency, marketing agency true full 15     fc7c49c6-2d4f-41ac-881c-0d766a5c58fe Episode #14- How Your Brand Can Win in the Battle Against Indifference To learn more about Courtney Lewis, connect with her here.

    To learn more about The Variable, visit its website here.

    ]]>     Wed, 22 Mar 2023 14:16:15 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/how-your-ads-can-win-in-the-battle-against-indifference-ts_GkDVk To learn more about Courtney Lewis, connect with her here.

    To learn more about The Variable, visit its website here.

    ]]>     Episode #14- How Your Brand Can Win in the Battle Against Indifference AAR Partners 00:22:30 In the words of the great Bill Bernbach, “Nothing kills a product faster than good advertising.” And there seems to be a lot more advertising and a lot less engagement these days. Why? You can sum it up into one word: indifference. People have too much going on in their lives to care about brands. Lack of time and being pulled in many directions are the real enemies…annnnd that impacts “indifference” when it comes to consumers’ thoughts about advertising. But what if an innovation consultancy fell in love with an advertising agency and they made a beautiful, smart, charming baby? That would be The Variable out of Winston-Salem, North Carolina. The Variable exists to beat indifference through advertising that drives growth for today and innovation that designs growth for tomorrow. This is our focus on today’s “On Purpose” Podcast with my guest, Courtney Lewis, VP Growth of The Variable. In the words of the great Bill Bernbach, “Nothing kills a product faster than good advertising.” And there seems to be a lot more advertising and a lot less engagement these days. Why? You can sum it up into one word: indifference. People have too much going on in their lives to care about brands. Lack of time and being pulled in many directions are the real enemies…annnnd that impacts “indifference” when it comes to consumers’ thoughts about advertising. But what if an innovation consultancy fell in love with an advertising agency and they made a beautiful, smart, charming baby? That would be The Variable out of Winston-Salem, North Carolina. The Variable exists to beat indifference through advertising that drives growth for today and innovation that designs growth for tomorrow. This is our focus on today’s “On Purpose” Podcast with my guest, Courtney Lewis, VP Growth of The Variable. true full 14     3eaa44e8-c25f-48bc-b37b-2a1994f43c9d Episode #13- Making Your Brand More Memorable
  • Connect with John Haber, Co-Founder of Giant Spoon
  • Learn more about Giant Spoon by visiting their website here. 
    • ]]>     Tue, 21 Feb 2023 15:50:37 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/making-your-brand-more-memorable-18ZmME8v
  • Connect with John Haber, Co-Founder of Giant Spoon
  • Learn more about Giant Spoon by visiting their website here. 
    • ]]>     Episode #13- Making Your Brand More Memorable AAR Partners 00:31:45 Not too long ago, marketing was focused on pushing content out. Although we have more content than we can ever consume in a lifetime, it’s no longer about pushing it out. Connection, expansion, personalization are just a few critical keys to brand success. And there is one agency that exists to expand the way people experience brands using every platform at its disposal and making brands more memorable: Giant Spoon. As full-service agency, Giant Spoon, likes to say that they “stir shit up” by blowing up brand legacy behaviors, starting with a blank page and being energized by the potential instead of just momentum. This is our focus on today’s “On Purpose” Podcast with my guest, Jon Haber, Co-Founder of Giant Spoon. Not too long ago, marketing was focused on pushing content out. Although we have more content than we can ever consume in a lifetime, it’s no longer about pushing it out. Connection, expansion, personalization are just a few critical keys to brand success. And there is one agency that exists to expand the way people experience brands using every platform at its disposal and making brands more memorable: Giant Spoon. As full-service agency, Giant Spoon, likes to say that they “stir shit up” by blowing up brand legacy behaviors, starting with a blank page and being energized by the potential instead of just momentum. This is our focus on today’s “On Purpose” Podcast with my guest, Jon Haber, Co-Founder of Giant Spoon. brand entertainment, media buying, sponsorship, business transformation, social media marketing, branding, brand strategy, experiential marketing, creative advertising, content marketing, advertising, data and analytics, media planning, brand markeitng false full 13     e5f8761b-ce89-46b4-918c-0a25254d956d Episode #12- The Powerful Trifecta Required for Successful Modern Marketing Click here to learn more about GYK Antler

    Click here to connect with Pam Hamlin

    Click here to connect with Mark Battista

    ]]>     Fri, 27 Jan 2023 05:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/episode-12-the-powerful-trifecta-required-for-successful-modern-marketing-Zb_lXNc7 Click here to learn more about GYK Antler

    Click here to connect with Pam Hamlin

    Click here to connect with Mark Battista

    ]]>     Episode #12- The Powerful Trifecta Required for Successful Modern Marketing AAR Partners 00:33:06 In the past, brands could earn consumer love and loyalty simply by having a fantastic product. Times have changed. Today, the strategic and creative expression of a business is just as important as how it engages its customers. Marketers must create connections, conversations and use a fully integrated approach to disseminate their messages to the right people, in the right place, at the right time. GYK Antler does just that each and every day. A creative growth engine fueled by an entrepreneurial spirit, GYK Antler operates as a creative-first culture since they know that creativity is the ultimate brand and business advantage. This is our focus on this episode of the “On Purpose” Podcast with our guests, Pam Hamlin, President and Mark Battista, Managing Director of GYK Antler. In the past, brands could earn consumer love and loyalty simply by having a fantastic product. Times have changed. Today, the strategic and creative expression of a business is just as important as how it engages its customers. Marketers must create connections, conversations and use a fully integrated approach to disseminate their messages to the right people, in the right place, at the right time. GYK Antler does just that each and every day. A creative growth engine fueled by an entrepreneurial spirit, GYK Antler operates as a creative-first culture since they know that creativity is the ultimate brand and business advantage. This is our focus on this episode of the “On Purpose” Podcast with our guests, Pam Hamlin, President and Mark Battista, Managing Director of GYK Antler. brand strategy, advertising agency, content creation, modern marketing, marketing agency true full 12     b525e6cf-6ede-42dc-a45d-43a76e5cd3f1 Episode #11- Selling with a Frictionless Experience Connect with Laurel Rossi on LinkedIn here.

    Learn more about Infillion here.

    ]]>     Mon, 10 Oct 2022 04:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/episode-11-selling-with-a-frictionless-experience-m9qfqgPX Connect with Laurel Rossi on LinkedIn here.

    Learn more about Infillion here.

    ]]>     Episode #11- Selling with a Frictionless Experience AAR Partners 00:23:01 Long gone are the days of relying on the daily newspaper to know what’s going on in the world. Today consumers can find out anything within a few clicks in a 24/7 connected world. But increasing fragmentation is forcing marketers to choose media based on their ability to deliver specific targets to maximize their ROI. They rely on claims of media providers and are combating an all-time low with consumer trust. TrueX is the ultimate CTV platform helping to reach, communicate with, and sell to people on their terms with a frictionless experience and a respectful relationship with brands by offering software WITH a service. This is our focus on today’s “On Purpose” Podcast with my guest, Laurel Rossi, Chief Marketing Officer of Infillion. Long gone are the days of relying on the daily newspaper to know what’s going on in the world. Today consumers can find out anything within a few clicks in a 24/7 connected world. But increasing fragmentation is forcing marketers to choose media based on their ability to deliver specific targets to maximize their ROI. They rely on claims of media providers and are combating an all-time low with consumer trust. TrueX is the ultimate CTV platform helping to reach, communicate with, and sell to people on their terms with a frictionless experience and a respectful relationship with brands by offering software WITH a service. This is our focus on today’s “On Purpose” Podcast with my guest, Laurel Rossi, Chief Marketing Officer of Infillion. true full 11     4396c805-6825-4935-8bbf-d63784415c6e Episode #10- Turning Your Brand Identity Into the Brand Experience
  • Connect with Todd Irwin on LinkedIn here.
  • Learn more about Fazer Agency here.
    • ]]>     Wed, 14 Sep 2022 04:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/episode-10-turning-your-brand-identity-into-the-brand-experience-6akP_llT
  • Connect with Todd Irwin on LinkedIn here.
  • Learn more about Fazer Agency here.
    • ]]>     Episode #10- Turning Your Brand Identity Into the Brand Experience AAR Partners 00:32:28 Successful brands are creative expressions of a business. The most successful are those that communicate with precision and personality.  They don’t outspend the competition; they outperform by resonating with people not just consumers. How? By having a distinct vision and modern visual design where the brand identity becomes the brand experience. This is our focus on today’s “On Purpose” Podcast with my guest, Todd Irwin, Chief Strategy Officer and Founder of Fazer. Successful brands are creative expressions of a business. The most successful are those that communicate with precision and personality.  They don’t outspend the competition; they outperform by resonating with people not just consumers. How? By having a distinct vision and modern visual design where the brand identity becomes the brand experience. This is our focus on today’s “On Purpose” Podcast with my guest, Todd Irwin, Chief Strategy Officer and Founder of Fazer. agency search, cmos, branding, advertising, marketing agencies true full 10     f7d847a5-a38a-4b2b-a334-f8449400287f #9- Building a Brave Brand to Drive True Social Impact Episode resources:

    ]]>     Mon, 16 May 2022 04:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/building-a-brave-brand-to-drive-true-social-impact-XDgoJtcU Episode resources:

    ]]>     #9- Building a Brave Brand to Drive True Social Impact AAR Partners 00:42:43 Successful brands face their Goliaths. The most successful are those willing to take on their Goliaths instead of avoiding them. They don’t outspend the competition… they outsmart them and lead with their authentic purpose. They create social impact that is felt instead of just heard. They realize their reason for being and live it from the inside out. This is our focus on today’s On Purpose Podcast with our guest David Angelo, Creative Chairman and founder of David&Goliath and Global Nonprofit Today I’m Brave. Successful brands face their Goliaths. The most successful are those willing to take on their Goliaths instead of avoiding them. They don’t outspend the competition… they outsmart them and lead with their authentic purpose. They create social impact that is felt instead of just heard. They realize their reason for being and live it from the inside out. This is our focus on today’s On Purpose Podcast with our guest David Angelo, Creative Chairman and founder of David&Goliath and Global Nonprofit Today I’m Brave. true full 9     963bfd3c-b0c1-4afd-b78b-15f36837f3ec 8- Using Integration & The Human Touch to Build Brand Advocates To learn more about Mike Caguin, add him on LinkedIn here.

    To learn more about Periscope, view their website here.

     

    ]]>     Mon, 9 May 2022 04:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/8-using-integration-the-human-touch-to-build-brand-advocates-5Z_uG3lr To learn more about Mike Caguin, add him on LinkedIn here.

    To learn more about Periscope, view their website here.

     

    ]]>     8- Using Integration & The Human Touch to Build Brand Advocates AAR Partners 00:27:41 Successful brands make advocates but it’s highly improbable if the marketing process isn’t integrated and ignores the human touch. Teams with differing points of view, separate budgets and KPIs makes true integration quite difficult. And ignoring human insight makes creating brand advocates impossible. So how do we help brands see beyond the complexity with an integrated and meaningful marketing approach to create brands that are visionary and purpose driven? That’s our focus on this episode of the on Purpose Podcast Mike Caguin Chief Creative Office of Periscope. Successful brands make advocates but it’s highly improbable if the marketing process isn’t integrated and ignores the human touch. Teams with differing points of view, separate budgets and KPIs makes true integration quite difficult. And ignoring human insight makes creating brand advocates impossible. So how do we help brands see beyond the complexity with an integrated and meaningful marketing approach to create brands that are visionary and purpose driven? That’s our focus on this episode of the on Purpose Podcast Mike Caguin Chief Creative Office of Periscope. marketing, branding, brand advocates, advertising, marketing agencies false full 8     20298a6d-8ebb-4260-b010-683620243742 #7- Building a strategy that moves at the speed of culture For more information on Libby Brockoff, you can connect with her here on LinkedIn.

    For more information on Jake Sugarman, you can connect with him here on LinkedIn. 

    If you are interested in learning more or working with Odysseus Arms, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

    ]]>     Sun, 27 Feb 2022 17:42:20 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/7-building-a-strategy-that-moves-at-the-speed-of-culture-2ULisEg4 For more information on Libby Brockoff, you can connect with her here on LinkedIn.

    For more information on Jake Sugarman, you can connect with him here on LinkedIn. 

    If you are interested in learning more or working with Odysseus Arms, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

    ]]>     #7- Building a strategy that moves at the speed of culture AAR Partners 00:36:45 Brands today need to think in terms of B2P… business to people. This is because people, not just consumers, are demanding more engagement, more personalization and more in the moment experiences. And they are unapologetic about it. To keep up, smart marketers are building agile strategies that move at the speed of culture. And in episode 7 of the “On Purpose Podcast”, the executive suite of Odysseus Arms out of San Francisco, Libby Brockhoff and Jake Sugarman, are telling us just how to do that. Listen up here. Brands today need to think in terms of B2P… business to people. This is because people, not just consumers, are demanding more engagement, more personalization and more in the moment experiences. And they are unapologetic about it. To keep up, smart marketers are building agile strategies that move at the speed of culture. And in episode 7 of the “On Purpose Podcast”, the executive suite of Odysseus Arms out of San Francisco, Libby Brockhoff and Jake Sugarman, are telling us just how to do that. Listen up here. advertising agencies, marketing, chief marketing manager, cmo, marketing leaders false full 7     13152373-a67c-4483-ba8e-a40b70f82e82 #6 How Marketers Can Create the Future Faster with Barbarian For more information on Steven Moy, you can connect with him here on LinkedIn.

    If you are interested in learning more or working with Barbarian, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

    ]]>     Mon, 7 Feb 2022 05:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/6-how-marketers-can-create-the-future-faster-with-barbarian-W3nXlidK For more information on Steven Moy, you can connect with him here on LinkedIn.

    If you are interested in learning more or working with Barbarian, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

    ]]>     #6 How Marketers Can Create the Future Faster with Barbarian AAR Partners 00:31:23 Brands today need the next level personalization across virtual and real world that doesn’t just flex technology but serves customers, builds the brand and drives sales. Every touchpoint should be shoppable, media channels should be fluid and transactions need to be more engaging for consumers. As a result of today’s constant disruption, today’s brands demands digital media that unlocks growth in new areas of innovation and embraces the future… faster. That’s our focus on today’s “On Purpose” Podcast with my guest Steven Moy, CEO of Barbarian in NYC, and recently appointed to “Fast Company’s Board of Executives.” Brands today need the next level personalization across virtual and real world that doesn’t just flex technology but serves customers, builds the brand and drives sales. Every touchpoint should be shoppable, media channels should be fluid and transactions need to be more engaging for consumers. As a result of today’s constant disruption, today’s brands demands digital media that unlocks growth in new areas of innovation and embraces the future… faster. That’s our focus on today’s “On Purpose” Podcast with my guest Steven Moy, CEO of Barbarian in NYC, and recently appointed to “Fast Company’s Board of Executives.” marketing, barbarian, aar partners, future of digital marketing, advertising agency, digital communications, digital marketing true full 6     5d8d12b1-a58c-4de6-bdc5-72b028c7dbc4 #5 Understanding What Consumers Are Saying About Your Brand with ModOp For more information on Eric J. Bertrand, you can connect with him here on LinkedIn.

    For more information on Miles Dinsmoor, you can connect with him here on LinkedIn.

    If you are interested in learning more or working with ModOp, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

    ]]>     Mon, 4 Oct 2021 12:48:57 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/5-understanding-what-consumers-are-saying-about-your-brand-with-modop-5rMKXjVG For more information on Eric J. Bertrand, you can connect with him here on LinkedIn.

    For more information on Miles Dinsmoor, you can connect with him here on LinkedIn.

    If you are interested in learning more or working with ModOp, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

    ]]>     #5 Understanding What Consumers Are Saying About Your Brand with ModOp AAR Partners 00:28:33 We often say that brands have relationships with consumers. But successful brands recognize that the shift from consumers to people is a profound pivot. It’s not only about communicating what the brand offers to consumers. Instead, it’s about understanding what people have to say about the brand. This is our focus on today’s on-purpose podcast with our guests from ModOp, Eric J. Bertrand, CEO and Miles Dinsmoor, COO. We often say that brands have relationships with consumers. But successful brands recognize that the shift from consumers to people is a profound pivot. It’s not only about communicating what the brand offers to consumers. Instead, it’s about understanding what people have to say about the brand. This is our focus on today’s on-purpose podcast with our guests from ModOp, Eric J. Bertrand, CEO and Miles Dinsmoor, COO. brand-consumer relationships, marketing, modop, chief marketing officer, cmo, advertising, marketing agency true full 5     37e4a267-f2dc-479d-8782-f795965f44fe #4 How to Stop Producing Tone-Deaf Content with Creative Digital Agency For more information on Jin Kim, you can connect with him here on LinkedIn.

    If you are interested in learning more or working with CDA, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

    ]]>     Mon, 2 Aug 2021 13:49:48 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/4-how-to-stop-producing-tone-deaf-content-with-creative-digital-agency-L8U1ftxJ For more information on Jin Kim, you can connect with him here on LinkedIn.

    If you are interested in learning more or working with CDA, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.

    ]]>     #4 How to Stop Producing Tone-Deaf Content with Creative Digital Agency AAR Partners 00:34:48 Sometimes we tend to forget that brands die or thrive based on its relationship with consumers. And so much has changed with consumer journeys and habits in such a short period of time. On top of constant change, there is an ever-widening cultural gap between generations, lifestyles, and behaviors. Successful brands have put their consumers first and have a relationship with them as a person, not just a target. This is our focus on today's on-purpose podcast with our guest Jin Kim, Founder and Chief Strategist of Creative Digital Agency (CDA). Sometimes we tend to forget that brands die or thrive based on its relationship with consumers. And so much has changed with consumer journeys and habits in such a short period of time. On top of constant change, there is an ever-widening cultural gap between generations, lifestyles, and behaviors. Successful brands have put their consumers first and have a relationship with them as a person, not just a target. This is our focus on today's on-purpose podcast with our guest Jin Kim, Founder and Chief Strategist of Creative Digital Agency (CDA). true full 4     19aa8723-9f12-4049-9b9c-b5b096da0eaa #3 How Brands Can Use Data to Break Through Creatively and with Relevance with BARKER NYC For more information on Mary Beth Weil, you can connect with her here on LinkedIn.

    If you are interested in learning more or working with BARKER NYC, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here. 

    ]]>     Sun, 11 Jul 2021 13:42:39 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/3-how-brands-can-use-data-to-break-through-creatively-and-with-relevance-with-barker-nyc-AmGRvdBj For more information on Mary Beth Weil, you can connect with her here on LinkedIn.

    If you are interested in learning more or working with BARKER NYC, check them out here.

    And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here. 

    ]]>     #3 How Brands Can Use Data to Break Through Creatively and with Relevance with BARKER NYC AAR Partners 00:28:09 Brands today need agility, speed, flexibility, integrated solutions. It's not about analysis paralysis, but rather, data-driven insights that help brands break through creatively and with relevance. That's our focus on today's On Purpose podcast with Mary Beth Weil EVP and Managing Director of BARKER NYC. Brands today need agility, speed, flexibility, integrated solutions. It's not about analysis paralysis, but rather, data-driven insights that help brands break through creatively and with relevance. That's our focus on today's On Purpose podcast with Mary Beth Weil EVP and Managing Director of BARKER NYC. data driven insights, marketing executive, agency search, brands, marketing, chief marketing officer, cmo, agile marketing, marketing leader, digital marketing false full 3     5f68dc3c-3ea6-4e32-9625-33a265435465 #2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan Credle Thu, 20 May 2021 14:00:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/2-fcb-interview-LTQHh3fW #2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan Credle AAR Partners 00:30:14 FCB talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2! FCB talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2! true full 2 ef7caa9c-9900-4452-b9fa-e0cd70f5a75b #1 Focusing On What Excites Your Audience with Energy BBDO Wed, 28 Apr 2021 12:30:00 +0000 erynn@ethicagency.com (AAR Partners) https://on-purpose-with-lisa-colantuono.simplecast.com/episodes/focusing-on-what-excites-your-audience-energy-bbdo-LXYmkjHB #1 Focusing On What Excites Your Audience with Energy BBDO AAR Partners 00:23:52 In this episode, Lisa Colantuono speaks with Larry Gies, Chief Strategy Officer at Energy BBDO about how brands can create incredible marketing campaigns by focusing solely on what excites their audiences. In this episode, Lisa Colantuono speaks with Larry Gies, Chief Strategy Officer at Energy BBDO about how brands can create incredible marketing campaigns by focusing solely on what excites their audiences. marketing executive, marketing podcast, chief marketing officer, cmo, agency landscape true full 1