Ladies Who Launch

111 - A summer to chill

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 17 Jul 2024 07:00:00 +0000

It’s summertime, and Dakota and Alyssa need to relax and enjoy the short season. We are taking an extended break but will return with some updates in the fall.

Have a great summer, everyone!

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

110 - Part 2 to the last two

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 3 Jul 2024 07:00:00 +0000

We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countries.

Whether it’s taxes, accommodations or even building a community in a new country, there are many items to check off when deciding to move abroad. The ladies delve into those topics and others as they provide insights on their travel and how they make it work while running successful businesses.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

109 - What are you paying for? Consultant vs. Employee

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 19 Jun 2024 07:00:00 +0000

Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff.

When looking to work with a consultant it is important to set clear expectations and understand what you are paying for. As a consultant, you must provide clear deliverables, a proper breakdown of fees and expenses, and check-in points throughout the project.

The relationship between consultants and their clients is both professional and friendly. Sometimes discussions around fees and expectations can be difficult. Alyssa and Dakota provide insights on how they outline these items to be successful both for the client and the consultant.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

108 - Vacations and Life Decisions

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 5 Jun 2024 07:00:00 +0000

We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacation.

Is what you’re doing right now what you want to be doing in five or ten years? What about where you’re living? Is it a means to an end or your end game?

Join Dakota and Alyssa as they discuss their plans for their lives over the next years and the actionable items they will take to get there, with some great stories from Portugal added for flavour.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

107 - Embracing Both Your Masculine and Feminine Energy

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 22 May 2024 07:00:00 +0000

Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world.

As per Pause Mediation ”Masculine energy is characterised by DOING and achieving and is molded by logic and reason. The feminine is more intuitive, oriented towards receiving and allowing, and characterised by BEING. When these energies are balanced, we experience a greater sense of harmony and fulfilment.”

All humans have both sides of these energies, but understanding when and how to lean into each can make your personal and business relationships healthier.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 8 May 2024 07:00:00 +0000

It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her excellence in that area is no surprise.

What is interesting is that Taylor has notoriously had a rough go on the relationship front, as seen in her lyrics but she may have found her “end game” which has eluded both Alyssa and Dakota to date.

As is their style, Alyssa and Dakota dig into the relationship wringer and wonder why it’s so difficult to find a man who can step up to meet them instead of always feeling they need to step down.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

105 - Being a hero isn’t beneficial to you or your clients

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 24 Apr 2024 07:00:00 +0000

We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is exhausting and inefficient.

Ensuring client success should not come at the expense of your physical and mental health. Alyssa and Dakota discuss examples of playing the hero with their clients and provide insights on how they are making adjustments to their businesses to reflect their offerings and get out of the day-to-day operational activities of their clients and why you should too.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

104 - Who is influencing whom?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 10 Apr 2024 07:00:00 +0000

With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers.

We know influencer marketing is a billion-dollar industry but what do we really know about who is selling us products? Or courses? Or supplements?

This week Alyssa and Dakota delve into the Jay Shetty mess, along with discussing how consumers can do better with determining who is behind many of these large influencer accounts while learning how to push through the layers of misinformation and even how to be a better influencer yourself.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

103 - How to pitch for work that aligns with your values

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 27 Mar 2024 07:00:00 +0000

Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business.

Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to pitch for work that best reflects your business values.

Here are some tips for pitching your business:

Creating a specific, relevant and memorable value proposition.
Researching your “perfect” client through their website, articles and industry contacts.
Creating a visually appealing capabilities package that highlights your expertise, case studies and testimonials.
Following up shows professionalism and commitment to the opportunity.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

102 - Go with the flow: working with your menstrual cycle, rather than against it

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 13 Mar 2024 07:00:00 +0000

The one where we talk about our periods 😂

But seriously, why not make your cycle work for you, rather than against you?

In this episode of the cast, Alyssa and Dakota dive deep into the recesses of the female reproductive system and we talk about using your flow for powers of good rather than (enter expletive to describe your monthly friend).

This cast is also loving topped off with a personal diva cup horror story by Dakota. Let’s flow into 2024 better ladies!

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

101 - The uncertain future of news in Canada

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 28 Feb 2024 08:00:00 +0000

With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media?

Dakota and Alyssa provide their insights into the current state of media, along with their tips on how businesses can own their content so that no matter what happens to media outlets they still can connect with their audiences.

The website mentioned where to connect with journalists: https://substack.com

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

100 Episodes of LWL. A look back and a look forward

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 14 Feb 2024 08:00:00 +0000

Four years, 100 episodes, thousands of hours of conversations. Dakota and Alyssa look back at the evolution of Ladies Who Launch since its inception in 2020 and provide their insights on favourite episodes and guests.

It’s been both exhilarating and exhausting to navigate the world of podcasts. Who knew there were so many ways to record and host episodes? Prepping and scheduling guests is almost a full-time job. Why would anyone keep doing it? Well…passion.

Dakota and Alyssa started Ladies Who Launch in April 2020 as an outlet to survive the first months of COVID-19. Neither of them anticipated they would still be here four years later. The debates, conversations and emotional releases that LWL has provided are cathartic.

Thank you to everyone who has listened to episodes while walking the dog, making dinner, or even wearing AirPods at your work cubicle. Your continued support makes Ladies Who Launch more than Dakota and Alyssa could ever have imagined.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

99 - Go BTS with the ladies behind Ladies Who Launch

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 31 Jan 2024 08:00:00 +0000

Who are the ladies behind Ladies Who Launch?

Ladies Who Launch started in 2020 as a COVID project and now 100 episodes and 10,000 downloads later, we wanted to re-introduce ourselves to the thousands of new listeners we have acquired over the last four years.

Join Alyssa and Dakota as they talk about their businesses and who they are when they aren’t on the mics. And don’t forget the Ladies Who Launch mascot, Bailey, who always steals the show.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

98 - Re-introduction to Ladies who Launch and The Babes Behind the Biz

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 17 Jan 2024 08:00:00 +0000

Welcome back to the Ladies Who Launch podcast, where your favourite co-hosts, Alyssa and Dakota, are ready to kick off 2024 with a bang! In today's episode, we're not just reintroducing ourselves, but we're also diving deep into why traditional goal setting is taking a backseat and how nurturing your innate strengths can lead to unprecedented success. Plus, we're spilling the beans on the exciting plans Ladies Who Launch has in store for you this year. So, grab your favourite beverage, settle in, and let's launch into this insightful journey together!

1. Reintroduction to Your Co-Hosts

Meet the ladies who launch and how we got here!

2. Breaking the Mold: Why Goals Are Out

The pitfalls of traditional goal setting
Personal anecdotes from Alyssa and Dakota about goal-setting challenges
Shifting the focus from goals to growth

3. Embracing Strengths: The New Success Mantra

Why nourishing what you're already good at is key
Expert insights on leveraging personal strengths for success
Real-life success stories from our community

4. Ladies Who Launch: Our Vision for 2024

Exciting new initiatives and projects
Upcoming events and workshops you won't want to miss!
How we're evolving to serve our community better

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

97 - Welcome 2024!

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 3 Jan 2024 08:00:00 +0000

Alyssa and DK recount our slightly stressful 2023 and talk the year ahead!

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

96 - Be a Smart Consumer this Holiday Season

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 20 Dec 2023 08:00:00 +0000

The holidays can be stressful, financially draining and exhausting.

Capitalism and irresponsible consumerism pop off this time of year, especially on social media. Our social media feeds are bombarded with advertisements and influencers peddling all kinds of products we don’t need.

Join Alyssa and Dakota as they provide tips and tricks on how to be a smart consumer this holiday season by quieting the noise and spending responsibly. They also provide some of their best gift ideas for last-minute shoppers.

Businesses mentioned:

Salt Spring Soapworks: SaltSpringSoapworks.com
Avenue 34 Boutiques: AvenueThirtyFour.ca
Birch Hill Studio: BirchHillStudio.com

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

95 - The Impacts of Negative Mindset and How to Elevate Your Self-Talk

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 6 Dec 2023 08:00:00 +0000

We all struggle with negative self-talk throughout our lives and careers. How you deal with that talk can be your greatest success.

In this episode, Dakota and Alyssa discuss their struggles in 2023, how they are overcoming the toxic relationship with their thoughts and sharing their biggest “failures.”

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

Taking Time to Rest - See You Soon!

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 8 Nov 2023 08:00:00 +0000

Aly B and DK are BURNT OUT! We're taking a two week break and we'll be back on Dec 6th.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

94 - Are you "future fit" in your career?

alyssa@alyssaberrycommunications.com (Margo Purcell) — Wed, 25 Oct 2023 07:00:00 +0000

This week, Margo Purcell, CEO of InceptionU joins Alyssa to discuss the changing landscape of the digital economy and how InceptionU is assisting many wanting a career change into the tech sector.

InceptionU is a private, not-for-profit learning organization that is addressing the skills gaps in the digital economy. As CEO, Margo works with learners, industry and government partners to develop accessible programs to help Calgarians transition into tech careers. She also coaches leaders, founders and senior managers to think differently about how they approach innovation through problem-setting, problem-solving and designing meaningful solutions. Margo is also a board member of the LearningCITY Collective, an organization dedicated to creating inclusive, dynamic and future-ready talent in the City of Calgary.

InceptionU.com

Books mentioned:

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

93 - Taking Care of Yourself and Your Business - Who's Your Body Double?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 11 Oct 2023 07:00:00 +0000

Join Dakota for this mini-episode to go over best practices and trial and error in how to solo-prenuer with a back-up plan.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

92 - GenX women: the no longer silent and forgotten generation

alyssa@alyssaberrycommunications.com (Kim Page) — Wed, 27 Sep 2023 07:00:00 +0000

GenX is the smallest generation and hisorictally have been ignored for the Boomer vs. Millennial fight. This generation has always punched well above its weight as early adopters on technology and as the facilitator of the changing corporate culture as it transitioned with the influx of millennials.

Now it’s time for GenX women to step up as we have important stories and experience to share. Join Alyssa and personal success coach and business growth strategist, Kim Page as they discuss the rise of GenX.

Kim Page is a passionate advocate for honest, gritty growth through marketing, sales and personal empowerment for innovators and ambitious women. With over 30 years of experience as a business growth strategist and personal success coach, she has dedicated her life to helping businesses grow through community connections, marketing and sales. And more recently she helps individuals learn to break free from constraints of hustle culture, rediscover their passions, and redefine success on their own terms.

GenXO:

Kim Page:

Art on Instagram: @theOGkimpage

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

91 - Guess who is responsible for your success? YOU. That's right, only YOU!

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 13 Sep 2023 07:00:00 +0000

Women are notoriously unwilling to reach for the next rung of success. Whether in your career by not feeling you’re qualified for that promotion, in your life by making the decision to travel or move to better your lifestyle or even as an entrepreneur as imposter syndrome raises its head, women need to step up and showcase their badassery (yes, that is a word.)

Understanding that not only are you qualified and deserving of success but that you are OWED that success is the first step in living your best life. Alyssa and Dakota talk about why it's on you to make sure your mindset lines up with your success goals.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

90 - Taking a mental fast for more brain power and a clearer head

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 30 Aug 2023 07:00:00 +0000

What is a mental fast and how can it help alleviate all the digital noise? Let’s be honest, we are all addicted to our phones. Whether it is checking emails, watching videos or obsessively checking social media we can all use an extended break from our digital existence.

Alyssa and Dakota explore the emerging trend of mental fasts and how they can help you calm your mind, get away from all the noise and feel a little more grounded.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

89 - The current state of social media. Threads. For real?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 16 Aug 2023 07:00:00 +0000

“What is happening with social media?” is a question that most of us are asking ourselves daily. It seems that the tech giants and their cuckoo CEOs are doing everything they can to ruin our existence.

At the time of recording, Twitter was still Twitter (let’s not discuss X) and Threads had just been released. Dakota and Alyssa discuss the downfall of Twitter and whether its new competitor is worth hopping onto or take a more wait and see approach.

We know algorithms are a constant struggle but now it’s becoming more difficult to even decide what platforms to be on and how to use them. Join us as we delve into (well, rant about) the current state of social media and whether it may be time to start culling the herd.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

88 - Being successful by making big, scary decisions

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 2 Aug 2023 07:00:00 +0000

Many of us are feeling in a rut. The pandemic has “ended” for many but for entrepreneurs, business may not be back to normal. Sometimes making big life decisions are what need to happen to shake out of the feeling of stagnation.

In this episode, Alyssa reveals a very large decision she is making to benefit her future, which may surprise many of our regular listeners. If you are feeling like your life and/or business is needs a wake up call, you will want to tune in to this one.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

87 - Five things every woman entrepreneur should have when starting a business

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 19 Jul 2023 07:00:00 +0000

Join us in this listicle style episode where we discuss five major things you didn’t know you needed when starting a business. We understand listicles are a bit out of date but it worked best for our brains today!

Also enjoy Alyssa and Dakota being real and escaping the microscope for some laughs today!

PS: do you also use pimple patches?

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

86 - What's wrong with my brain?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 5 Jul 2023 07:00:00 +0000

Let's get real about mental health challenges, the onslaught of ADHD diagnosis in the past few years and open up about how our brains really work.

It’s terrifying to talk about our feelings and rather, listen to a T-Swift song about our inner demons. But you know what? Screw it. Let’s get real. In this episode of Ladies who Launch, Alyssa and Dakota discuss Dakota’s newly discovered and diagnosed ADHD, the root lightbulb moment she finally realized - oh damn, there really is something I need to address - and more on why this topic is both fascinating and needs to be discussed.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”

Ladies Who Launch
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

85 - It’s June! Time for a business and life check in

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 21 Jun 2023 07:00:00 +0000

It it well-known that Alyssa and Dakota are no fans of New Year’s resolutions but are big proponents of continual goal setting throughout the year as situations change.

June always seems chaotic when dealing with clients, staff or management. Parents are pre-occupied with end of school celebrations and graduations, while most are planning their vacations. Trying to get project deliverables completed can be difficult.

It makes the perfect time to sit down with your clients or staff to set clear priorities to the end of the year and create clear timelines for the summer to ensure projects move forward throughout vacation season.

Alyssa and Dakota provide insight on tools and resources they use for mid-year check ins and even provide some context on difficult conversations they have had with clients and themselves.

The company mentioned by Dakota that hampions the power and potential of cognitive diversity within teamschampions the power and potential of cognitive diversity within teams is https://emergeneticscanada.com/

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”

Ladies Who Launch
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

84 - Short-term optimization tactics for business growth

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 7 Jun 2023 07:00:00 +0000

Running a business is more than just your five year business plan. It is managing day to day priorities, timelines and never ending tasks which can become overwhelming and exhausting.

In this week’s episode Dakota and Alyssa delve into effective strategies to increase your productivity to grow your business.

Key topics

Leaning into AI to save time, help with ideation and content creation
Utilizing a virtual assistant or intern to take over the administrative tasks that are filling your to do list
Why the days of hourly billing are over

You don’t need to be running on empty to feel accomplished. Remember, work smarter, not harder.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”

Ladies Who Launch
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

83 - Our favourite tech tools

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 24 May 2023 07:00:00 +0000

Software plays a vital role in today’s society. Whether it’s as basic as emails, to the current discussions around artificial intelligence, we are bombarded with content daily.

As the economy slows down, businesses everywhere are looking at their operational costs and where they can save money. Software is one of the low hanging fruits when it comes to cost cutting. Knowing which to keep or toss can make or break a small business.

Alyssa and Dakota discuss some of their favourite software programs they use regularly and how they can make your business more efficient.

Substack - https://substack.com/ is a great tool for small PR agencies as it allows them to access journalists directly and have a pulse on topics of interest. It is free to use, with those accounts you follow sending content directly to your inbox.

Basecamp - https://basecamp.com/ is a project management tool that allows you to organize projects for all your clients in one place

Canva - https://www.canva.com/ allows users to create everything from social media graphics to annual reports.

Ladies Who Launch
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

82 - What is your brand?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 10 May 2023 07:00:00 +0000

As the famous quote from Bill Gates states, “your brand is what people say about you when you aren’t in the room.” Developing your brand is the first step when starting any business. If you can’t answer the question of why you are doing what you do, it will make your journey so much more difficult.

When developing your brand, the first question is what is your story?

Who are we?
Who aren’t we?
What do we believe in?
What do we offer?
Who is our competition?
What makes us different?

Alyssa and Dakota discuss how they build both their personal and professional brands and why it’s important that they align. Ensuring you are working for and with people who align with your values and standards is important to your mental health.

In this episode we discuss our conversation with Kristen Dyck of Avro Creative who is a personal branding expert. Find her episode here https://podcasts.apple.com/ca/podcast/ladies-who-launch/id1502758579?i=1000535385370

Ladies Who Launch
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

81 - The Root of it All - a documentary we all need to consume

alyssa@alyssaberrycommunications.com (Kimbery Gray, Kalyn Edworthy) — Wed, 26 Apr 2023 07:00:00 +0000

Join Dakota today as she is joined by Kimbery Gray and Kalyn Edworthy to discuss their new documentary, The Root of it All. The Root of it All is a film about a disconnected urbanite who is curious about a deeper relationship with nature and the very thing that nourishes us and sustains us - our food. The film is also a solutions-based exploration of regenerative farming and features the creative people changing Calgary’s food system and features some amazing Calgarians and Albertans that those of you who live in Alberta might know!

We are also so excited to announce that The Root of it All will be making its premier at Northwest Fest on May 6, 2023. Tickets are available at: https://www.northwestfest.ca/

Follow and learn more about the film, its creators and more at: https://www.instagram.com/the.root.of.it.all/

Ladies Who Launch
ladieswholaunchpod@gmail.com
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc

80 - When an issue becomes a crisis

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 12 Apr 2023 07:00:00 +0000

Every business owner deals with several issues daily - it’s when one of those issues turns into a crisis that problems can arise. Alyssa walks us through the difference between an issue and a crisis in your business and how to properly manage a crisis if it arises. Dakota acts as her opinionated self in this episode.

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at ladieswholaunchpod@gmail.com to find out more about us and be notified when new episodes release!

79 - Are to-do lists making you feel less productive? How to tie your to-do’s back to your purpose

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 29 Mar 2023 07:00:00 +0000

Alyssa and Dakota are f*ing terrible time managers. Throw in a little ADHD and this is even harder to navigate. Are you also terrible at time management and require constant flow state apps to stay on task? We feel you. Let’s talk about how to build to-do lists that not only serve you, but make your day better, more fulfilling and more successful.

Also, be the first subscribers to our BRAND NEW NEWSLETTER! Containing juicy tidbits from the both of us on business FREE MARKETING ADVICE, VIP only invites to the Ladies who Launch Sip and Speak series, happening quarterly in Calgary, AB and more!

Subscribe here: http://eepurl.com/imrHVY

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78 - Show me the money, honey

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 15 Mar 2023 07:00:00 +0000

Join Alyssa and Dakota as we talk about being a woman and how our gender adversely affects access to money, capital in general and also, some of the things Alyssa and Dakota have personally been through in this capacity when buying homes and more.

Subscribe here: http://eepurl.com/imrHVY

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77 - All our single ladies (put your hands up!)

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 1 Mar 2023 08:00:00 +0000

All the single ladies... in this episode Alyssa and Dakota discuss the disparity that comes alongside being a woman in all things - even groceries!

Tune-in and tell us what you think!

Show me the money honey... in this episode Alyssa and Dakota unpack equality with women and money and how we're treated when it comes to loans, banking and more.

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76 - AI...WTF??

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 15 Feb 2023 08:00:00 +0000

AI (Artificial Intelligence) is an everyday part of our lives in 2023. If you use Grammarly to help compose your content and emails or utilize self-checkout at retail stores you are utilizing AI. With the current heated discussion around ChatGPT, many communications and digital marketing professionals are both intrigued and concerned about how this may affect their careers. Join Alyssa and Dakota as they share their thoughts on how AI is changing the content landscape, for better or worse.

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75 - Get your BBBF's together for a fuller life

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 1 Feb 2023 08:00:00 +0000

You know what a BFF is - Alyssa and Dakota are taking it further with BBBF's - tune in to learn what they are and how to get them for a fuller and more inspirational life!

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74 - Business and Life Lessons from 2022

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 18 Jan 2023 08:00:00 +0000

2022 was a ride. With many ups and downs, it definitely left its mark on all of us.

In this episode, Alyssa and Dakota discuss some of the hard lessons they learned about their businesses and personal lives in 2022 and how they plan to make changes in 2023.

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73 - Entering 2023 With Boundaries and No BS

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 4 Jan 2023 08:00:00 +0000

2023 kicks off with Dakota and Alyssa discussing plans to scale their businesses this year, along with some candid chat about moving on from clients that you no longer align with or aren't filling your cup.

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72 - Gift Guide

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 21 Dec 2022 08:00:00 +0000

It's that time again!

Join the Ladies who Launch for a roundup of local experiences and gifts!

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71 - Hustle culture or do you just love your job?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 7 Dec 2022 08:00:00 +0000

Join Alyssa and Dakota as we unpack the difference between the toxic North American hustle culture and pure passion for a job you love!

We also talk about the sh*t show that is the social media landscape and how we're coping.

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70 - Foraging your way back to nature with Andi from Saint Alchemy

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 23 Nov 2022 08:00:00 +0000

Andi is a nature-loving, star-gazing, free-spirited, forest witch. Their academic background in environmental science and personal connection to astrology and earth magic informs everything they create. In November of 2021, Andi launched Saint Alchemy - a wild foraged apothecary of cosmically infused skincare potions, herbal teas, altar tools, and more. Saint Alchemy is about connection to the land, handcrafting small-batch products from responsible foraging of wild growing plants, and educating folks about both the magic and medicine of plants. Andi identifies as queer, nonbininary and uses they/she pronouns.

Shop with and visit Andi at: saint-alchemy.com

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69 - Did you know there's a Canadian Women's Chamber of Commerce?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 9 Nov 2022 08:00:00 +0000

The fact a Women's Chamber of Commerce is necessary in 2022 says everything about the patriarchal structure of business, entrepreneurship and politics.

Join Dakota and Alyssa as we welcome Nancy Wilson, the founder and CEO of the Canadian Women’s Chamber of Commerce (CanWCC), a national, not-for-profit organization that advocates for women-identified and non-binary business owners in Canada.

We discuss the main challenges facing women-owned businesses (ahem, access to capital) and how having a seat at the inner tables in the House of Commons is pushing for change.

For more information on the Canadian Women's Chamber of Commerce, visit CanWCC.ca

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68 - Does anyone know what they want to be when they grow up?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 26 Oct 2022 07:00:00 +0000

Our parents worked for 30 years in the same job or with the same company, were married at 21, and had kids at 23. It was a different time but many of us feel pressure to be our parents and wonder "what are we even doing?"

Alyssa and Dakota take aim at our need to compare our success to our peers and why it's ok if you're still figuring things out.

Resources Mentioned in this Episode:

@angelawator on Instagram

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67 - Are five-year plans even relevant anymore?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 12 Oct 2022 07:00:00 +0000

We know that planning for your business growth is essential but in today's fast-changing world navel gazing too far into the future may actually be a detriment.

Join Dakota and Alyssa as they discuss how they have changed their attitudes around long-term planning for their clients and their businesses.

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66 - The importance of nurturing your community

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 28 Sep 2022 07:00:00 +0000

Join Alyssa and Dakota for his mini-episode on the importance of your community and how to access them!

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65 - Getting Paid for Your Passion

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 14 Sep 2022 07:00:00 +0000

Join Alyssa and Dakota for a mini-episode as we unpack the Quiet Quitting effect that happened this past August and why this should come as no surprise to overbearing corporations who are still working their people too hard and for little compensation.

Book recommendation:

The Quitter's Manifesto: Quit a Job You Hate for the Work You Love

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64 - LWL Book, Podcast and Music Recommendations for 2022

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 31 Aug 2022 07:00:00 +0000

It's time for a book (and other) dump! Tune-in as Alyssa and I highlight all of the things we're tuning into lately! We cover off some great fiction beach reads, orgasmicn enlighgteniment and how patriarchy has shaped society!

List and where to find things:

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63 - Killing it (or not) in quarter four

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 17 Aug 2022 07:00:00 +0000

Join Alyssa and Dakota as we talk $h%T the year, what's coming, the bat-shit-crazy that everyone seems to be experiencing and also, try to get positive about Q4.

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62 - Post-pandemic hiring shift

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 3 Aug 2022 07:00:00 +0000

Join Dakota and Alyssa as we discuss the job market post-pandemic, nuances of being a contractor or an employee and how to harness "flow state" when trying to get work completed in short periods of time. We also cover off a quick discussion of what the model "community of care" looks like and how to utilize it for sanity and low stress work days.

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61 - To all our 5k fans, thank you for showing up and listening!

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 20 Jul 2022 07:00:00 +0000

What can we say, we love you guys! Thank you for listening and tuning-in!!!!!

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60 - We're not ok, get your pitchforks ready, we ride at dawn

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 6 Jul 2022 07:00:00 +0000

On today's episode Alyssa and Dakota rage about the current state of North America and the USA in particular w the overturn of Roe v. Wade.

If you are someone who needs support, we are ALWAYS here to talk. DM us @ladieswholaunchpod on Instagram or email us ladieswholaunchpod@gmail.com

Some support + more to come:

Delete any tracking apps and move to paper, ladies - ya never know!
Follow @abortionfunds, @plannedparenthood on IG for resources and tips - try to follow rather than Google for your safety.
If you are Canadian or a woman of privilege or, in a state that is pro-choice, consider supporting via acomodation, rides, info etc.
And donate to organizations such as Planned Parenthood.
AND VOTE AND KNOW WHO YOU ARE VOTING FOR.

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59 - Body Positivity with Body by Chai

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 22 Jun 2022 07:00:00 +0000

Victoria's Secret is not really a secret. That brand has wreaked havoc on our body image for decades. All those who identify as women deserve amazing lingerie and a positive experience shopping for those items.

Enter Chai Swinton of Body by Chai. Considered the ‘Bra Whisperer’ to those in the know, Chai has committed her life to making clients of all sizes and walks of life feel beautiful, confident, and empowered.

Her new retail location, Body by Chai, caters to Calgarians who want the best customer service, but also to create a safe space for people of the 2SLGBTQIA+ community who have never felt they had a place in the industry — everyone deserves a positive, safe, and inclusive lingerie experience.

Book a fitting with Chai: @BodybyChai

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58 - The Bullsh*t of Doing It All

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 8 Jun 2022 07:00:00 +0000

Do you feel like you need to do it all? And what does that even mean?

Join Alyssa and Dakota as we demystify the bullshit of doing it all and why doing it all results in burnout and unhappiness.

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57 - Social Media 2022: Posting With Intention

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 25 May 2022 07:00:00 +0000

Are you getting stuck in the matrix of content production? Filming transition after transition and having no heart in the game?

Tips to bring intention and passion back to your social media, join Alyssa and Dakota as we chat about getting authentic and matching your personality with the right platforms, harnessing your marketing strategy in your social and reigniting your "why" and what "seamless integration" can do in navigating Instagram timeline changes.

Instagram accounts mentioned:

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56 - Know when to hold 'em or fold 'em when it comes to your business

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 11 May 2022 07:00:00 +0000

COVID has wreaked havoc on small businesses and created much existential dread for many entrepreneurs, including Alyssa and Dakota.

This week Alyssa and Dakota provide insights on when you know it's time to fold your business or whether you can find a new direction, how to find your passion in what you are doing, and even what they would be doing if money was no object.

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55 - The show about nothing...again

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 27 Apr 2022 07:00:00 +0000

Dakota and Alyssa had some things on their mind this week. They cover service pricing and why charging for expertise is more important than charging for tactics, moving to a more minimalist lifestyle, and COVID travel anxiety.

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54 - saying no to burnout and f*ck yes to community with Mandy Balak

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 13 Apr 2022 07:00:00 +0000

Join Dakota for a solo show as she speaks to one of the OG's of Calgary's marketing, PR and coaching scenes. Mandy is the creator of the former Branded Magazine, It's Date Night (which now spans Canada) and most recently, the Ace Collective, which is a community where heart-driven entrepreneurs get the systems, strategies and support to build and grow a thriving, profitable business without burning out.

Dakota and Mandy get vulnerable and cover topics like:

Closing and reopening businesses.
Taking new business ideas to inception while looking after your mental health.
Supporting other entrepreneurs.
And so much more.

Learn more about the Ace Collective and Mandy:

Additional items mentioned on today's cast:

Dakota's fave bedtime supplement: blueberry-moon-milk-collagen-latte
Conversation and connection starters for couples: https://our-moments.co

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53 - An Insider's View of Influencer Culture - Part 2

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 30 Mar 2022 07:00:00 +0000

Alyssa and Dakota welcome back Carlee Krtolica of Styled to Sparkle to delve deeper into influencer culture. We touch on vanity metrics, PR events and the sometimes entitled, childish behaviour of influencers.

Carlee is an influencer and author of “Chasing Likes: The Unflattering Reality of Being an Influencer”. She provides insights into the confusing and sometimes chaotic parts of influencer culture and provides tips to brands on how to work with influencers.

Carlee's contact info:

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52 - Being a Boundary Boss

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 16 Mar 2022 07:00:00 +0000

The last time you tuned into Ladies who Launch, we talked all about relationships and how they can go ary!

In this episode we're talking about how you can hone the power of boundaries to be truly in your power in almost every situation.

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51 - The Evolution of Dating and Entrepreneurship

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 2 Mar 2022 08:00:00 +0000

Surround yourself with those who fill your cup; not drain it.

People change over time and relationships, whether personal or professional change too. Alyssa and Dakota discuss the continual mind f*ck of online dating and the parallels to running their businesses.

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50 - Media Relations 101

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 16 Feb 2022 08:00:00 +0000

Episode 50!
Can you believe it?

A big shout out and thank you to everyone who has supported us in getting to yet another milestone on Ladies who Launch!

In today's episode Alyssa and Dakota rant about why the community spirit seems to be dwindling in Calgary.
We then go into media relations 101, talk about what media relations involves, who should use it and how!

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49 - An Insider's View of Influencer Culture

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 2 Feb 2022 08:00:00 +0000

We are all participants and contributors to influencer culture. But what does it mean to be an influencer or work with influencers? This week Alyssa and Dakota are joined by Carlee Krtolica.

Carlee's contact info:

Books and resources mentioned in this episode:

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48 - Manifesting a better 2022?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 19 Jan 2022 08:00:00 +0000

Join Alyssa and Dakota as we dive into mood boards, manifesting and cultivating more positivity, what we've tried, our thoughts and more!

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47 - Levelling up your life in 2022

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 5 Jan 2022 08:00:00 +0000

2022 is finally here and it's time to #levelup, friend. Whether it be your business model, your self-care model (yup, that's a thing!) or the way in which you conduct relationships (with others and yourself) and routine, levelling-up is better than a new year's resolution. We promise. Why? Because it's actionable.

Book references:

Alyssa's - Start Something That Matters by Blake Mycoskie
Dakota's - Fix This Next by Mike Michalowicz

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46 - Jeff Bezos doesn't need your money; your local economy does

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 22 Dec 2021 08:00:00 +0000

Businesses mentioned:

Fraser and Fig - @fraserandfig
Without Co - @withoutcoyyc
Cork Fine Wines - @corkfinewineyyc
Le Bouquet Floral - @lebouquetfloral
Heritage Park Historical Village - @heritageparkyyc
Calgary Zoo - @thecalgaryzoo
Theatre Calgary - @theatrecalgary
Alberta Ballet - @albertaballetcanada

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45 - Will the Real Social Media Please Stand Up

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 8 Dec 2021 08:00:00 +0000

In this week's episode, Alyssa and Dakota rant about Black Friday, Cyber Monday and Giving Tuesday promotions and campaigns as well as talk about how social media is getting more complicated than ever!

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44 - Your Work Doesn't Own You

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 24 Nov 2021 08:00:00 +0000

Join Alyssa and Dakota as we discuss prioritizing yourself, burnout, dealing with pivoting your business model for more work/life integration and a great rant on Calgary's hiring crises.

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43 - Brokering mortgages like a badass with Janelle Bentz

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 10 Nov 2021 08:00:00 +0000

On this week's episode Alyssa and Dakota welcome friend and special guest Janelle Bentz, owner of Dominion Lending Centres Calgary, to the cast.

For all you small biz owners, this episode dives into home-buying for entrepreneurs, the difference in process, broker vs. bank and more!

Learn more about DLC Calgary at: @dlcyyc on social media and website: https://janellebentz.ca

Book recommendation: 'You Can Heal Your Life' by Louise Hay

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42 - How much rest are you actually getting?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 27 Oct 2021 07:00:00 +0000

The anthem of 2021 has been "I'm f@#$%^% exhausted" for many. But why are we so tired, really? And can it be helped?

Join Alyssa and Dakota as we review and get inspired by an amazing Ted Talk about being a better human to yourself and others and how to support your energy deficit.

Resources mentioned in this episode:

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41 - Copy vs. content - yes they are different with Bridget Brown

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 13 Oct 2021 07:00:00 +0000

Content, content, content that is what we hear all the time but so much content is tired and intended for long-form consumption. Copy is short, interesting and often catchy and intended to convert to a sale.

In this week's episode, Bridget Brown from Copy That Copy and Marketing joins Alyssa to discuss all things marketing and why social media shouldn't be your main marketing focus if you're a B2B business.

Bridget Brown is the founder of Create That Copy and Marketing. She is on a mission to help small business owners increase their leads by 50% and break free from the tyranny of social media. She is also a former TV reporter, with experience in some of Canada's most demanding newsrooms.

Book recommendation

The Deficit Myth by Stephanie Kelton

Sign up for Bridget's weekly column that offers one practical, actionable tip for small business marketing every Sunday.
Sign up: www.createthatcopy.com/whole-team-habits

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40 - This is 40

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 29 Sep 2021 07:00:00 +0000

THIS IS 40! We can't believe it, this is our 40th episode and we have YOU and each other to thank for it.

Tune-in as we review the ups and downs of making Ladies who Launch come to life over the 2020/21 season and what we have planned for season two!

If you or someone you know wants to make a cast of their own, we highly recommend Astronomic Audio: https://astronomicaudio.ca/author/astronomicalex/

Femme Cabal is our spirit animal: https://www.femmecabal.com

Linkbacks to our favourite shows on the cast:
Ep 3: for those needing some inspiration: https://podcasts.apple.com/us/podcast/03-saying-no-to-the-status-quo-and-leaning-in/id1502758579?i=1000472995342
Ep 26: for branding and moral compass: https://podcasts.apple.com/us/podcast/ladies-who-launch/id1502758579

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39 - Harnessing your personal brand with Kristen Dyck from Avro Creative

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 15 Sep 2021 07:00:00 +0000

Join Alyssa, Dakota and guest Kristen Dyck as they chat about the importance of personal brand, why your personal brand reflects into your business and more!

Kristen's book suggestion can be found here: Brag - The Art of Tooting your own horn Without Blowing it.

You can learn more about Kristen at: https://www.avrocreative.com

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38 - The World is Literally Burning, How are you Going to be a Good Leader?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 1 Sep 2021 07:00:00 +0000

Join Alyssa and Dakota as we rant about the talent crisis in Alberta, what it means to be a good leader, what to look for in a new job and more!

Resources

The Four Tendencies book and quiz: https://quiz.gretchenrubin.com

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37 - September is the new January

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 18 Aug 2021 07:00:00 +0000

January 1 is widely considered the date for making resolutions and setting goals, but September is the real "new year."

In this week's episode, Dakota and Alyssa share why they believe September is a better time for personal and business re-sets, share some social media trends and provide tips on ways to work smarter, not harder.

Resources

Sweeter Social: https://www.instagram.com/sweetersocial/
Work in the Social World They Said: https://www.instagram.com/workinsocialtheysaid/
A Beginner's Guide to Instagram Reels: https://www.youtube.com/watch?v=fvm_CeEsFnE

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36 - Don't Google Divorce Alberta, Do This Instead > with guest Zeina El-Sayed

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 4 Aug 2021 07:00:00 +0000

Join Alyssa and Dakota as we chat with someone who is changing the way divorce proceedings are occurring in Alberta, for the better!

Today we're chatting with Zeina El-Sayed about her business Trusted Divorce Solutions and why the current process is archaic and expensive and how she is turning that around.

Get the Conflict Cheatsheet here (https://mailchi.mp/d2e6605a01b5/knz17amxzs) or at NoLawyer.ca

35 - Giving your wealth a badass makeover with Julie Shipley-Strickland

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 21 Jul 2021 07:00:00 +0000

Join Alyssa and Dakota as we discuss how to clean up your finances, plan for the future and today's outlook on wealth with Julie Shipley-Strickland.

34 - The show about nothing

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 7 Jul 2021 07:00:00 +0000

Join Alyssa and Dakota as we talk about an absolute mish-mash of stuff before taking off for a much needed break.

Book mentioned: Manifesto for a Moral Revolution by: Jacqueline Novogratz

Check out the Paper Napkin podcast: http://paper-napkin.com

33 - Community service, candy and Animal House - a conversation with Jyoti Gondek

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 23 Jun 2021 07:00:00 +0000

Alyssa and Dakota were fangirling hard as they welcomed City of Calgary Councillor and Mayoral candidate Jyoti Gondek to Ladies Who Launch. Jyoti shares insightful stories of growing up an immigrant in Manitoba, being an entrepreneur, and choosing to enter the political ring.

This is a "must listen" episode for everyone who is deciding how they can serve their community with authenticity and compassion.

32 - Moving into a post-COVID work world

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 9 Jun 2021 07:00:00 +0000

As the world starts to open up and companies are expecting employees to come back to the office, Alyssa and Dakota discuss the changing workplace and how employees have the power to determine their future work styles and why employers need to provide greater support and flexibility to their employees.

31 - Getting Clear on Your Why and Other Profound Discoveries in Business

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 26 May 2021 07:00:00 +0000

Do you know your "why" in terms of why you get up every day, run a business, or just your general passion points in life?

Join Alyssa and Dakota as we chat with local photographer, videographer, creative director and all around "it" girl Britta Kokemor, owner of Kokemor Studio and soon-to-be creator of a new kick-ass non-profit for kids and youth - The Cameras for Kids Foundation.

You can learn more about Britta on Instagram @kokemorstudio.

If you need some fresh photos or videos, feel free to email her at britta@kokemorstudio.com.

In addition, if any local school principals are listening who are interested in working together to develop a photography program, please don't hesitate to reach out to Britta to chat about Cameras for Kids!

30 - The Burnout is Real

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 12 May 2021 07:00:00 +0000

Feeling burnt out in all ways shape and form?

Join Alyssa and Dakota as we chat about why the #hustleculture is b@#$%%#$, how to combat social media burnout and more.

29 - Building a Business That's Pandemic Proof

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 28 Apr 2021 07:00:00 +0000

What have you learned about business over the last 1.5 years? Join Alyssa and Dakota as we continue the conversation about starting or continuing business in the midst of a pandemic.

28 - Starting a Podcast in a Pandemic

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 14 Apr 2021 07:00:00 +0000

We cannot believe it has been a full year since we launched our podcast last year in the midst of the pandemic!

In this episode, Alyssa and Dakota reminisce on lessons learned in launching a podcast, taping 28 episodes, getting to more than 1,700 downloads in under a year and plans for the future of the Ladies Who Launch Pod.

Links to references:

Our podcast guru and producer: https://astronomicaudio.ca
Our recording software: https://www.audacityteam.org

27 - The Science of Storytelling with guest Colleen Stewart

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 31 Mar 2021 07:00:00 +0000

Join Alyssa and Dakota as we chat with published author, entrepreneur and public speaker Colleen Stewart as she takes us through personal wins and challenges as well as explains the science behind why storytelling is so important in your business.

Find and follow Colleen and learn more about her book The Story Compass here:

Instagram: @storycompass1

Website: PerfectPitchPros.com

LinkedIn: linkedin.com/in/colleenhendersonperfectpitch

https://perfectpitchpros.com/the-story-compass-book/

26 - Business and Dating with a Moral Compass

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 17 Mar 2021 07:00:00 +0000

Both dating and entrepreneurship can be messy and exhausting. Targeting the right client and the right partner utilize similar methods of attraction. Join Alyssa and Dakota as they discuss how to remain true to your morals and values when navigating the sometimes rough dating and business waters.

25 - What does a she-covery look like? A conversation with Carla Link from YW Calgary

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 3 Mar 2021 08:00:00 +0000

Join Alyssa and Dakota for a conversation with a very special guest around how the pandemic has affected women and their families and what a "she-covery" looks like as we navigate coming back from what's been a tough year for many.

Carla Link from YW Calgary joins us for this episode and offers her take on the above, among much else that the YW is doing as both a community leader and ally to women and their families.

Tickets to this year's YWHISPER gala can be found here: https://www.ywcalgary.ca/ywhisper/

24 - Serving your community with your "why"

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 17 Feb 2021 08:00:00 +0000

oin Alyssa and Dakota as we chat with one of Calgary's most influential foodies who (more importantly) has the biggest heart for her community. In this episode we dive into our "why", how powerful our community can be, sourdough starters and more with Karen Anderson, founder of Alberta Food Tours!

Learn more about Karen, Alberta Food Tours and how you can get your hands on one of their favourite community boxes here: https://albertafoodtours.ca

23 - 2021 Tips and Trends in the World of Marketing

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 3 Feb 2021 08:00:00 +0000

Today we're chatting about all things tips and trends for 2021!

Tune-in for juicy details about establishing a clear and concise marketing direction for 2021.

Resources from the cast:

Sales funnel software: Active Demand
Brand auditing: DM us

22 - Exploring Endless Possibilities in Change with Stephanie Mitton

alyssa@alyssaberrycommunications.com (Dakota Kidby, Alyssa Berry) — Wed, 20 Jan 2021 08:00:00 +0000

On today's episode Alyssa and Dakota are chatting with the formidable Stephanie Mitton, leader of Beacon North Strategies, Government Relations Advisor at Children First Canada, and the Co-Founder of WOMENdontDOthat (a podcast & blog for women to learn from and grow with each other)!

Find more information about Stephanie at https://www.womendontdothat.com/podcast and tune into her cast to hear the episode where we join her to talk entrepreneurship and more!

21 - F*ck Resolutions

alyssa@alyssaberrycommunications.com (Dakota Kidby, Alyssa Berry) — Wed, 6 Jan 2021 08:00:00 +0000

In the first episode of 2021, Alyssa and Dakota talk about why they aren't making resolutions and provide some personal thoughts on where they want their businesses to go in 2021 and how they intend to adapt to the daily changes of our world.

20 - Technology is the Future of Real Estate with Lindsay Skabar

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 23 Dec 2020 08:00:00 +0000

Technology has put you in control of most areas of your life so why shouldn't the same rules apply to real estate?Lindsay Skabar, co-founder and Chief Marketing Officer at Bode, Canada’s first online real estate marketplace joins Alyssa and Dakota to discuss why technology is the future of real estate and how Bode provides all the transparent data, digital marketing technology, and confidence you need to buy or sell your home — yourself.

www.bodecanada.com

Instagram: @bode.canada

Facebook: Bode.Canada

19 - Holiday Giving, Locally

alyssa@alyssaberrycommunications.com (Alyssa Berry, Dakota Kidby) — Wed, 9 Dec 2020 08:00:00 +0000

Join Alyssa and Dakota in episode 19 as we chat about the best kinds of giving this season + a few of our favourite local businesses you can grab some amazing gifts and inspiration from!

Dakota's Local businesses
Sweet Relief: http://www.sweetreliefpastries.com
The Area of Marda Loop in Calgary: www.visitmardaloop.com
The Lodge at Pine Cove in Ontario: https://www.frenchriver.com
Belvedere Lavender Skincare: https://belvederelavender.com
Michelle Cederberg's new book: https://michellecederberg.com

Alyssa's Local businesses
Cinder & Sage - www.cinderandsage.com
Luna Blue - www.shoplunablue.com
Moonstone Creations - www.moonstonecreation.ca
Ninth & Brick - www.ninthandbrick.com
Dancing Goats Farm - www.dancinggoatsfarm.com
Prana Vida - www.pranavidastyle.com

18 - Is Podcasting the new Radio? with Alex Hochhausen

Wed, 25 Nov 2020 08:00:00 +0000

In this episode, Dakota and Alyssa are joined by Podcast expert and (our own podcast production savior) Alex Hochhausen to chat about the rise of podcasts and how Alex has turned podcasting editing, training, and assembly into a viable business offering!

Learn more about Alex at https://www.astronomicaudio.ca or visit him:

https://www.linkedin.com/in/alex-hochhausen-33529a71/
https://www.facebook.com/astronomicaudio

17 - Breaking up is Hard to do

alyssa@alyssaberrycommunications.com (Dakota Kidby, Alyssa Berry) — Wed, 11 Nov 2020 08:00:00 +0000

In this episode, Alyssa and Dakota talk about client relationships, being thankful for being busy in 2020 (or lack thereof) while also getting a little bit emotional about the trials and tribulations of 2020's market rollercoaster. They also chat about loss and how taking an "adapt and do not react" approach can be your saving grace to loss of any kind.

16 - Creating Community on Instagram with Charmaine Jennings

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 28 Oct 2020 07:00:00 +0000

Social media can be intimidating to many new entrepreneurs. Knowing how to create the best content is one thing, but how do you create an engaged community through your channels? Charmaine Jennings joins Alyssa to chat all things social and how to slay the Instagram game.

Charmaine is a social media guru and owner of Strategic Charm Boutique – a small agency where she helps women in business share their brand story and connect with dream clients and customers online. She is also the founder and CEO of the Hustle + Charm Community – a sisterhood of entrepreneurs across Canada who come together regularly for collaboration opportunities, workshops, and overall support in life and business.

Find Charmaine on Instagram @strategiccharmboutique and www.strategiccharmboutique.com.

15 - Your Gut is Connected to Your What? with Angell Kelly

alyssa@alyssaberrycommunications.com (Dakota Kidby, Angell Kelly, Alyssa Berry) — Wed, 14 Oct 2020 07:00:00 +0000

Join Alyssa and Dakota as we talk to Calgary-based health and nutrition coach Angell Kelly about gut health, work/life integration, the new way to effect the entrepreneur hustle and more!

@angelllkelly on Instagram

Website: www.angellkelly.com

14 - Scaling Up Your business with Lana Rogers

alyssa@alyssaberrycommunications.com (Dakota Kidby, Lana Rogers, Alyssa Berry) — Wed, 30 Sep 2020 07:00:04 +0000

Scaling up your business can be one of the most exciting and scary parts of being an entrepreneur. Whether it's investing in an office space or hiring staff, the decisions can be overwhelming.

This week, Calgary PR entrepreneur Lana Rogers of LRPR joins Dakota and Alyssa to discuss how she took her solopreneurship to one of the city's successful most firms with multiple staff and a unique client discovery process.

For over a decade, Lana Rogers has worked closely with a number of the country’s top enduring brands to achieve significant recognition in North America’s leading publications. Now known for redefining the communications model with an unconventional approach, Lana Rogers supports unorthodox brands in achieving
autonomy and self-reliance.

Lana and her team get in the trenches, offering communications planning to jumpstart businesses by leveraging their innate potential LRPR bids farewell to formalities and best-kept industry secrets. Equipping passionate lifestyle and hospitality decision-makers with guidance, progressive marketing insight and accountability early on.

http://www.lanarogerspr.com/
Instagram: @lanamrogers

13 - Integrating Your Personal and Professional Brands

alyssa@alyssaberrycommunications.com (Alyssa Berry, Dakota Kidby) — Wed, 16 Sep 2020 07:00:06 +0000

So, you started your own business. What does this mean for how you represent yourself to clients, online and in your personal life?

In this episode, Dakota and Alyssa talk about their professional metamorphosis over the years of having their own businesses, some mistakes they made with trying to be who they aren't and how you can integrate your personal values into your business.

12 - Who's The Influencer?

alyssa@alyssaberrycommunications.com (Dakota Kidby, Alyssa Berry) — Wed, 2 Sep 2020 07:00:12 +0000

Influencer marketing has become very popular over the last five years. Due to its newness, there are many pitfalls brands and influencers face when working together. Join Dakota and Alyssa as they share tips on how to work with influencers, how to research which influencer best fits with your brand and how both brands and influencers can protect themselves with proper contracts.

Resources:

https://blog.hubspot.com/marketing/fake-followers

11 - Traveling our Way Through Entrepreneurship

alyssa@alyssaberrycommunications.com (Dakota Kidby, Alyssa Berry) — Wed, 19 Aug 2020 07:00:06 +0000

It's no secret that Alyssa and Dakota love to travel. And having the flexibility to travel played a large role in their decisions to become entrepreneurs. In this episode, they share tips on how to travel while running a business, why it's important to leave your business in capable hands and enjoy your trip and even some funny travel stories.

10 - Marketing and Social Media 2.0 for 2020

alyssa@alyssaberrycommunications.com (Alyssa Berry, Dakota Kidby) — Wed, 5 Aug 2020 07:00:06 +0000

Tune-in with Alyssa and Dakota as they explain what a business wall is, how to assemble, re-assemble and maintain your biz wall and what social media trends are top of mind as we enter the latter half of 2020!

Questions? DM us on Instagram @ladieswholaunch.yyc or email us at ladieswholaunchpod@gmail.com

Resources
https://www.linkedin.com/help/linkedin/answer/108387/open-for-business-feature-on-linkedin-overview?lang=en
https://www.bustle.com/life/how-to-use-instagram-pinned-comments-feature

09 - A Re-Introduction of the Ladies Who Launch

alyssa@alyssaberrycommunications.com (Dakota Kidby, Alyssa Berry) — Wed, 22 Jul 2020 07:00:14 +0000

We get it, we started this cast in a weird time, so here it is, the ladies behind the cast and what we're all about!
Learn more about Alyssa Berry and Dakota Kidby, their businesses and why we chose to start the Ladies who Launch.

08 - Tackling Food Addiction and Emotional Eating with Amber Romaniuk

Wed, 8 Jul 2020 07:00:01 +0000

Do you find yourself racing to the fridge or pantry when you’re feeling down or upset? Have you ever looked down and realized you've eaten an entire pint of ice cream and have no idea how it happened? This is emotional eating.

Join Alyssa and Dakota as they discuss the cycle of guilt, shame and weight gain related to emotional eating with CEO of Amber Approved, Amber Romaniuk.

Amber Romaniuk is an Emotional Eating, Digestive and Hormone Expert who helps professional women achieve optimal health through mindful eating, self-care and overcoming self-sabotage with food.

She overcame her own emotional eating after gaining and losing more than 1,000 pounds, spending over $50,000 on binge foods and spending 5 years balancing her hormones and digestion.

Now Amber helps others achieve Body Freedom™️ so they have the confidence and health to create amazing lives.

For more information on Amber and Amber Approved:
https://amberapproved.ca/
https://www.facebook.com/AmberApproved
https://www.instagram.com/amberromaniuk/

07 - Practicing Empathy with Salima Stanley-Bhanji

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 24 Jun 2020 07:00:12 +0000

Empathy the ability to understand and share the feelings of another. Did you know that empathy is a skill that you can practice? Join Alyssa (solo this week) as she welcomes Salima Stanley-Bhanji from Humainolgie. They discuss how to support others and ourselves as empathetic beings.

Salima Stanley-Bhanjiis the CEO of Humainologie. She has spent a decade in management roles in the not for profit sector, and as the General Counsel of the Calgary Homeless Foundation. Salima is a member of the Alberta Hate Crimes Committee and a mentor for SheMeets, which supports the success of women of colour. She values empathy, creativity, accountability, self-awareness and unknowingness.

For more information on Salima Stanley-Bhanji and Humainologie

www.facebook.com/humainologie

www.twitter.com/humainologie

www.instagram.com/spreadempathyYYC

www.humainologie.com

06 - Relationship Sh*t Shows

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 10 Jun 2020 07:00:07 +0000

"Relationships (of all kinds) can be sh*t shows on the best of days. But how do they (and we) function when there are other factors involved outside of the regular messiness that is life? Dive in with Alyssa and Dakota as they discuss relationship fails, trials and tribulations and current events on this weeks' episode, Relationship Sh*t Shows"

05 - The "next economy" with Karen Ball

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 27 May 2020 07:00:15 +0000

The global landscape is changing and communities and businesses need to adapt. Join Alyssa and Dakota as we chat with Karen Ball, owner of Karen Ball + Associates about the "next economy" and how micro-businesses and solopreneurs can be leaders as we turn the status quo upside down by learning how to find your community and get a seat at the decision-making table.

Visit www.karenball00.com to learn about Karen's extensive background in culture and community building.

04 - Navigating your communications strategy through a crisis with Melanie Nicholson

Wed, 13 May 2020 07:00:00 +0000

Working from home, balancing family life and trying to run your business while dealing with a pandemic is stressful both mentally and financially. Join Alyssa and Dakota as we chat with Melanie Nicholson, owner of Melanie Lynn Communications on why continuing to tell your brand story through a crisis is important. Melanie also provides some tips and tricks for moms and dads now faced with working form home without child care.

Follow Melanie at Melanie Lynn Communications on Facebook and @mlcsocial on Instagram and Twitter

03 - Saying No to the Status Quo and Leaning In With Corey Sandquist

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 29 Apr 2020 07:00:00 +0000

Life is hard. Period. It might sound depressing but it's a fact! It's how we frame our thought process that matters. Tune-in as Alyssa and Dakota chat about self-actualization, adversity, leaning into the unknown and more with Corey Sandquist, friend, innovator and global management consultant.

02 - Practicing Thoughtfulness with Tanya Koshowski

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 15 Apr 2020 07:00:00 +0000

Being a thoughtful leader is one of the most important things you can be, both personally and professionally. Tune-in as Alyssa and Dakota chat with Tanya Koshowski, owner and consultant of Tanya K YYC, about how people centred leadership is taking over the professional work by harnessing kindness, vulnerability and more. Follow tanya @tanyakyyc on Instagram, Facebook and Twitter

01 - COVID-19 got you down?

alyssa@alyssaberrycommunications.com (Alyssa Berry and Dakota Kidby) — Wed, 1 Apr 2020 07:00:00 +0000

COVID-19 got you down? Ladies who Launch consists of two Calgary-based entrepreneurs who love to chat about the messiness that is life. We didn't expect this to be our first episode, but tune-in if you want to hear how we're coping here in Alberta, alongside some great information, resources and few rants.