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    <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events Podcast</title>
    <description>The Three Things I&apos;ve Learned in sports, tech and live events is the podcast for entrepreneurs in software as a service, technology, sports business and sponsorships professionals. 

My name is Tony Knopp and I&apos;ve been working in Saas, tech, sports and live events for just over 20 years now where I&apos;ve been surrounded by super impressive people who have taught us quite a bit and invested in us as we make mistakes and iterate in tech, sports and live events. 

Each week, we share what we learned either this week or from our twenty years at the Dodgers, LA Kings, AEG, StubHub&apos;s very early days and here at TicketManager where we&apos;ve exited multiple businesses.

We hope you enjoy our insights and those of our guests!</description>
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    <pubDate>Fri, 21 Nov 2025 08:00:00 +0000</pubDate>
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      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events Podcast</title>
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    <itunes:summary>The Three Things I&apos;ve Learned in sports, tech and live events is the podcast for entrepreneurs in software as a service, technology, sports business and sponsorships professionals. 

My name is Tony Knopp and I&apos;ve been working in Saas, tech, sports and live events for just over 20 years now where I&apos;ve been surrounded by super impressive people who have taught us quite a bit and invested in us as we make mistakes and iterate in tech, sports and live events. 

Each week, we share what we learned either this week or from our twenty years at the Dodgers, LA Kings, AEG, StubHub&apos;s very early days and here at TicketManager where we&apos;ve exited multiple businesses.

We hope you enjoy our insights and those of our guests!</itunes:summary>
    <itunes:author>Tony Knopp</itunes:author>
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    <itunes:owner>
      <itunes:name>Tony Knopp</itunes:name>
      <itunes:email>anthonyknopp@gmail.com</itunes:email>
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      <title>The Time I Killed A Deal At The Last Minute - And Things Got Ugly Quick</title>
      <description><![CDATA[In 2018, I killed a buyout deal of our company at the absolute last minute. It caused havoc with everyone. Our board, our team, and our investors. Here's why I did it, what I think happened, and what I learned.  
]]></description>
      <pubDate>Fri, 21 Nov 2025 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-time-i-killed-a-deal-at-the-last-minute-and-things-got-ugly-quick-phZ9grO4</link>
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      <itunes:title>The Time I Killed A Deal At The Last Minute - And Things Got Ugly Quick</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:06:24</itunes:duration>
      <itunes:summary>In 2018, I killed a buyout deal of our company at the absolute last minute. It caused havoc with everyone. Our board, our team, and our investors. Here&apos;s why I did it, what I think happened, and what I learned. </itunes:summary>
      <itunes:subtitle>In 2018, I killed a buyout deal of our company at the absolute last minute. It caused havoc with everyone. Our board, our team, and our investors. Here&apos;s why I did it, what I think happened, and what I learned. </itunes:subtitle>
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      <title>Vengeance Tastes Like Dust: Four Real-World Stories</title>
      <description><![CDATA[In the 18 years I've been running this business, there have been so many times we've prayed for vengeance. Today we share four real world stories and what it felt like when it happend.  
]]></description>
      <pubDate>Fri, 14 Nov 2025 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/vengeance-tastes-like-dust-four-real-world-stories-q3d22OeL</link>
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      <itunes:title>Vengeance Tastes Like Dust: Four Real-World Stories</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:06:17</itunes:duration>
      <itunes:summary>In the 18 years I&apos;ve been running this business, there have been so many times we&apos;ve prayed for vengeance. Today we share four real world stories and what it felt like when it happend. </itunes:summary>
      <itunes:subtitle>In the 18 years I&apos;ve been running this business, there have been so many times we&apos;ve prayed for vengeance. Today we share four real world stories and what it felt like when it happend. </itunes:subtitle>
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      <itunes:episode>10</itunes:episode>
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      <title>The $880,000 Ticket Fraud That Almost Worked</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech, & Live Events 

What’s the most ridiculous attempt at ticket theft I’ve ever seen? 

We have stories. 20+ years in and around live events will do that. 

I get asked all the time what's the worst I've seen. 

The worst was the attempted fraud at the 2006 World Cup Final in Germany between Italy and France. 
]]></description>
      <pubDate>Fri, 19 Sep 2025 15:38:09 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-880-000-ticket-fraud-that-almost-worked-6MMHDoI9</link>
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      <itunes:title>The $880,000 Ticket Fraud That Almost Worked</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:02:56</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events 

What’s the most ridiculous attempt at ticket theft I’ve ever seen? 

We have stories. 20+ years in and around live events will do that. 

I get asked all the time what&apos;s the worst I&apos;ve seen. 

The worst was the attempted fraud at the 2006 World Cup Final in Germany between Italy and France.</itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events 

What’s the most ridiculous attempt at ticket theft I’ve ever seen? 

We have stories. 20+ years in and around live events will do that. 

I get asked all the time what&apos;s the worst I&apos;ve seen. 

The worst was the attempted fraud at the 2006 World Cup Final in Germany between Italy and France.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>9</itunes:episode>
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      <title>The FTC is finally going after mega brokers: The Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events</title>
      <description><![CDATA[<p>The three things I learned this week in SaaS, Sports, Tech, and Live Events. </p><p>1. The FTC is finally going after mega brokers.  </p><p>2. The brand names of the 10's are hurting executive job seekers  </p><p>3. Impossible is just something to do </p><p> </p>
]]></description>
      <pubDate>Fri, 22 Aug 2025 20:59:46 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-ftc-is-finally-going-after-mega-brokers-the-three-things-i-learned-in-saas-sports-tech-live-events-53mcjPIE</link>
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      <content:encoded><![CDATA[<p>The three things I learned this week in SaaS, Sports, Tech, and Live Events. </p><p>1. The FTC is finally going after mega brokers.  </p><p>2. The brand names of the 10's are hurting executive job seekers  </p><p>3. Impossible is just something to do </p><p> </p>
]]></content:encoded>
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      <itunes:title>The FTC is finally going after mega brokers: The Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:05:26</itunes:duration>
      <itunes:summary>1. The FTC is finally going after mega brokers. 
2. The brand names of the 10&apos;s are hurting executive job seekers 
3. Impossible is just something to do </itunes:summary>
      <itunes:subtitle>1. The FTC is finally going after mega brokers. 
2. The brand names of the 10&apos;s are hurting executive job seekers 
3. Impossible is just something to do </itunes:subtitle>
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      <itunes:episode>8</itunes:episode>
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      <title>Volatility, the truth, and working in sports</title>
      <description><![CDATA[You can say whatever you want when it’s the truth.

This week, a staffer was deposed in a case. It was his first experience with a process we’ve, unfortunately, gotten to know too well over the past few years when dealing with some bad actors.

After talking to the lawyers, he called for advice. It’s simple: tell the truth and sleep well.

The truth is easy to remember, consistent, backed up by evidence, and, most importantly, noble in a world that becomes more devoid of it every day.

If it’s the truth, you’re protected by the First Amendment. Just another reason to always tell the truth.

Working in sports vs being the customer

I have a fun job.

And I go out of my way to post the fun things our team gets to do.

But that's just a sliver of what we do. (and we do it because it works).

So many people apply to work in sports thinking they'll "get to go to all the games."

We hear things like: "I'll go to the game, get to know everyone, see their activations, and help make them better."

Yes. That is 1% of that job.

We also have a number to hit. A business to build. Customers to get in front of so we can learn about their needs and how we can help them.

Do you know who gets to have all the fun at the games with no responsibility? The customers being entertained.

So if you want to go to games and have a great time, there is a job for you: Build a huge business that people want as a customer. Then they'll take you to the games and you can enjoy.

As for the rest of us, my team included, going to the games is 1% of the gig.

Work in sports because you love it and its meaning. But know, you're not going to actually watch much of the game if you're doing it right.

(Sidebar: I got to do it the fun way on Wednesday. And it was pretty great.)

Volatility and opportunity

Scary times for some.

That's the time to move.

In the winter of 2021, the "delta" variant of COVID was all over the news. Live events were closed. Companies in our industry were dying. Our bank, Pac West, essentially dropped us, offering us a "renewal" at punitive terms.

We had been building out our events technology, which we now call "GMC"—guest management and credentialing.

We had identified a company we wanted to acquire. The only problem was that nobody wanted to invest in live events—and I mean nobody.

So what did we do? We took on expensive debt—12%+—and used the cash on our balance sheet to buy the company. It was expensive. It wasn't reckless; we were in a position to be fine if it didn't go well, but we believed the bounce back in the economy was closer than others thought.

It worked. We've integrated that business and thrived.

Even more so, the debt was bought out within a year. A home run.

Only because we were willing to take a calculated risk when nobody else was.

Courage is a competitive advantage. 
]]></description>
      <pubDate>Fri, 2 May 2025 20:00:56 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/volatility-the-truth-and-working-in-sports-j_G5bbKX</link>
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      <itunes:title>Volatility, the truth, and working in sports</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:04:19</itunes:duration>
      <itunes:summary>You can say whatever you want when it’s the truth.

This week, a staffer was deposed in a case. It was his first experience with a process we’ve, unfortunately, gotten to know too well over the past few years when dealing with some bad actors.

After talking to the lawyers, he called for advice. It’s simple: tell the truth and sleep well.

The truth is easy to remember, consistent, backed up by evidence, and, most importantly, noble in a world that becomes more devoid of it every day.

If it’s the truth, you’re protected by the First Amendment. Just another reason to always tell the truth.

Working in sports vs being the customer

I have a fun job.

And I go out of my way to post the fun things our team gets to do.

But that&apos;s just a sliver of what we do. (and we do it because it works).

So many people apply to work in sports thinking they&apos;ll &quot;get to go to all the games.&quot;

We hear things like: &quot;I&apos;ll go to the game, get to know everyone, see their activations, and help make them better.&quot;

Yes. That is 1% of that job.

We also have a number to hit. A business to build. Customers to get in front of so we can learn about their needs and how we can help them.

Do you know who gets to have all the fun at the games with no responsibility? The customers being entertained.

So if you want to go to games and have a great time, there is a job for you: Build a huge business that people want as a customer. Then they&apos;ll take you to the games and you can enjoy.

As for the rest of us, my team included, going to the games is 1% of the gig.

Work in sports because you love it and its meaning. But know, you&apos;re not going to actually watch much of the game if you&apos;re doing it right.

(Sidebar: I got to do it the fun way on Wednesday. And it was pretty great.)

Volatility and opportunity

Scary times for some.

That&apos;s the time to move.

In the winter of 2021, the &quot;delta&quot; variant of COVID was all over the news. Live events were closed. Companies in our industry were dying. Our bank, Pac West, essentially dropped us, offering us a &quot;renewal&quot; at punitive terms.

We had been building out our events technology, which we now call &quot;GMC&quot;—guest management and credentialing.

We had identified a company we wanted to acquire. The only problem was that nobody wanted to invest in live events—and I mean nobody.

So what did we do? We took on expensive debt—12%+—and used the cash on our balance sheet to buy the company. It was expensive. It wasn&apos;t reckless; we were in a position to be fine if it didn&apos;t go well, but we believed the bounce back in the economy was closer than others thought.

It worked. We&apos;ve integrated that business and thrived.

Even more so, the debt was bought out within a year. A home run.

Only because we were willing to take a calculated risk when nobody else was.

Courage is a competitive advantage.</itunes:summary>
      <itunes:subtitle>You can say whatever you want when it’s the truth.

This week, a staffer was deposed in a case. It was his first experience with a process we’ve, unfortunately, gotten to know too well over the past few years when dealing with some bad actors.

After talking to the lawyers, he called for advice. It’s simple: tell the truth and sleep well.

The truth is easy to remember, consistent, backed up by evidence, and, most importantly, noble in a world that becomes more devoid of it every day.

If it’s the truth, you’re protected by the First Amendment. Just another reason to always tell the truth.

Working in sports vs being the customer

I have a fun job.

And I go out of my way to post the fun things our team gets to do.

But that&apos;s just a sliver of what we do. (and we do it because it works).

So many people apply to work in sports thinking they&apos;ll &quot;get to go to all the games.&quot;

We hear things like: &quot;I&apos;ll go to the game, get to know everyone, see their activations, and help make them better.&quot;

Yes. That is 1% of that job.

We also have a number to hit. A business to build. Customers to get in front of so we can learn about their needs and how we can help them.

Do you know who gets to have all the fun at the games with no responsibility? The customers being entertained.

So if you want to go to games and have a great time, there is a job for you: Build a huge business that people want as a customer. Then they&apos;ll take you to the games and you can enjoy.

As for the rest of us, my team included, going to the games is 1% of the gig.

Work in sports because you love it and its meaning. But know, you&apos;re not going to actually watch much of the game if you&apos;re doing it right.

(Sidebar: I got to do it the fun way on Wednesday. And it was pretty great.)

Volatility and opportunity

Scary times for some.

That&apos;s the time to move.

In the winter of 2021, the &quot;delta&quot; variant of COVID was all over the news. Live events were closed. Companies in our industry were dying. Our bank, Pac West, essentially dropped us, offering us a &quot;renewal&quot; at punitive terms.

We had been building out our events technology, which we now call &quot;GMC&quot;—guest management and credentialing.

We had identified a company we wanted to acquire. The only problem was that nobody wanted to invest in live events—and I mean nobody.

So what did we do? We took on expensive debt—12%+—and used the cash on our balance sheet to buy the company. It was expensive. It wasn&apos;t reckless; we were in a position to be fine if it didn&apos;t go well, but we believed the bounce back in the economy was closer than others thought.

It worked. We&apos;ve integrated that business and thrived.

Even more so, the debt was bought out within a year. A home run.

Only because we were willing to take a calculated risk when nobody else was.

Courage is a competitive advantage.</itunes:subtitle>
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      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>5</itunes:season>
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      <title>From Nobody Applies to Everyone Applies: And Everything In-Between</title>
      <description><![CDATA[We're 17 years into TicketManager. As of this writing, we have approximately 175 people, including full-time employees and contractors.

But we weren't always here. And business, when it's your business, is personal.

Hiring and friends has been a learning experience. Here's what I've learned, and the scars from it. 
]]></description>
      <pubDate>Sat, 19 Apr 2025 00:19:02 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/from-nobody-applies-to-everyone-applies-and-everything-in-between-4igZ4kKO</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/6ba787ea-88d1-4539-b4f7-f94d95376585/thumbnail.jpg" width="1280"/>
      <enclosure length="3742124" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/95f1725b-d66a-4062-a663-35186b6cf98d/audio/a304ce0c-4c2e-466b-8693-49093a204aad/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>From Nobody Applies to Everyone Applies: And Everything In-Between</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/3ed14b73-d446-4b14-90b5-c3f62cc1abe5/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:53</itunes:duration>
      <itunes:summary>We&apos;re 17 years into TicketManager. As of this writing, we have approximately 175 people, including full-time employees and contractors.

But we weren&apos;t always here. And business, when it&apos;s your business, is personal.

Hiring and friends has been a learning experience. Here&apos;s what I&apos;ve learned, and the scars from it.</itunes:summary>
      <itunes:subtitle>We&apos;re 17 years into TicketManager. As of this writing, we have approximately 175 people, including full-time employees and contractors.

But we weren&apos;t always here. And business, when it&apos;s your business, is personal.

Hiring and friends has been a learning experience. Here&apos;s what I&apos;ve learned, and the scars from it.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>5</itunes:season>
    </item>
    <item>
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      <title>Tariffs, The Slow Death of The Marketplaces, and The Strength of The Masters (and StubHub breaks orders)</title>
      <description><![CDATA[There’s always turmoil - tariff volatility is just today's

I’ve been doing this at TicketManager for going on 18 years.

I can’t remember a period longer than 30 days when there wasn’t some crazy turmoil in the world.

It’s a selling point for the news and something people say to each other all the time to justify whatever they’re looking to justify—whether it’s anxiety, poor performance, or a lack of vision for the future.

Since we started this company, we have had a Global recession, a Series A squeeze, a global pandemic, the city around our HQ burned down, a Covid bounce, a white-collar recession, historic inflation, and on and on.

Today, it’s the tariff volatility

Tomorrow it’ll be something else.

That’s the game.

As an entrepreneur, complaining about it and yearning for certainty is a waste of time. If it were easy, everyone would do it.

There’s nothing better than thriving through those things. It brings a sense of accomplishment I didn’t understand going in.

StubHub pulls its IPO as the ticketing darlings of the mid-2010s are cratering.

When I left StubHub in 2007, I had drinks with a couple of executives there. They couldn’t believe why I was leaving. I told them, simply: I don’t think you have any defensible moat. Eventually, the content providers, tours, bands, and teams are going to find a way to get back control of what they’re selling. And I believe they should have that control. Then what?

It turns out I was very wrong about how long it took, but we’re here now. The primaries are stronger than ever. Ticketmaster and Live Nation are thriving, Tickets.com is doing well, and AXS is growing and has found its market. All three are monetizing their tech and including secondary in their offerings.

The secondary, however? Behind the scenes, there are a lot of phone calls from investors and weary CEOs looking for homes for companies that were supposedly worth hundreds of millions or “billions” just a few years ago.

StubHub can’t find a way to service its debt

Vivid Seats' market cap has dropped to under 600 million, making it nearly impossible for them to go private. Meanwhile, investor Todd Boehly is getting heat in London for his involvement in the secondary.

The list goes on and on. There are many other darlings who raised too much money and still can’t turn a profit. If they stop paying for CAC, the numbers get terrifying (StubHub is in this boat - anyone who read their S1 saw the inefficient marketing spend).

The spigot has closed. And some big names are starting to look like they're about to become zombies if someone doesn't pick them up on the cheap.

I believe there will be at least two transactions and two CEO scalps by Q2 2026.

Augusta further proves the big are getting bigger.

The Masters market went bonkers this week. It’s a trend that’s been happening recently with major events that have a static home.

The sought-after events that have a regular home are becoming increasingly powerful, while events and teams in smaller markets are struggling. Companies are still spending; they’re just moving the spending around as they become more sophisticated.

I had lunch with a mentor several years ago, and he said something that still bothers me today. He was talking about how AI is coming and it’s probably going to wipe out the middle class.

He used the example of truck drivers, thousands of whom were going to be out of work in the near future. He told me, "You have to get on the other side of the fence before there is no middle class, because that’s how it is in most of the world" (he is not from the United States and does not live here).

That gap seems to be growing in live events right now. People can’t get enough of the top events, like The Masters, The Kentucky Derby, The US Open of Tennis, and The PLAYERS; they're all thriving. There seems to be no end in sight to their hospitality offerings. The customers can't get enough.

To that end, our team on the ground is reporting a number of broken StubHub orders. Customers coming to us asking for help after they went to pick up their badges and were turned away.

Augusta is going to shut down the secondary market. And we’re here for it. 
]]></description>
      <pubDate>Fri, 11 Apr 2025 20:14:39 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/tariffs-the-slow-death-of-the-marketplaces-and-the-strength-of-the-masters-and-stubhub-breaks-orders-LtNmeo02</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/9d455f67-6329-473c-b3b6-18df3d4a667e/thumbnail-202.jpg" width="1280"/>
      <enclosure length="5333713" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/8cb58ac0-d9a6-4a70-8bfb-d65f01fa5482/audio/cbce259e-4bc5-41bd-bff1-1a2fbadf3bc8/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Tariffs, The Slow Death of The Marketplaces, and The Strength of The Masters (and StubHub breaks orders)</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d78c939a-af2b-4f0c-be99-1b3414260a31/3000x3000/thumbnail-202.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:33</itunes:duration>
      <itunes:summary>There’s always turmoil - tariff volatility is just today&apos;s

I’ve been doing this at TicketManager for going on 18 years.

I can’t remember a period longer than 30 days when there wasn’t some crazy turmoil in the world.

It’s a selling point for the news and something people say to each other all the time to justify whatever they’re looking to justify—whether it’s anxiety, poor performance, or a lack of vision for the future.

Since we started this company, we have had a Global recession, a Series A squeeze, a global pandemic, the city around our HQ burned down, a Covid bounce, a white-collar recession, historic inflation, and on and on.

Today, it’s the tariff volatility

Tomorrow it’ll be something else.

That’s the game.

As an entrepreneur, complaining about it and yearning for certainty is a waste of time. If it were easy, everyone would do it.

There’s nothing better than thriving through those things. It brings a sense of accomplishment I didn’t understand going in.

StubHub pulls its IPO as the ticketing darlings of the mid-2010s are cratering.

When I left StubHub in 2007, I had drinks with a couple of executives there. They couldn’t believe why I was leaving. I told them, simply: I don’t think you have any defensible moat. Eventually, the content providers, tours, bands, and teams are going to find a way to get back control of what they’re selling. And I believe they should have that control. Then what?

It turns out I was very wrong about how long it took, but we’re here now. The primaries are stronger than ever. Ticketmaster and Live Nation are thriving, Tickets.com is doing well, and AXS is growing and has found its market. All three are monetizing their tech and including secondary in their offerings.

The secondary, however? Behind the scenes, there are a lot of phone calls from investors and weary CEOs looking for homes for companies that were supposedly worth hundreds of millions or “billions” just a few years ago.

StubHub can’t find a way to service its debt

Vivid Seats&apos; market cap has dropped to under 600 million, making it nearly impossible for them to go private. Meanwhile, investor Todd Boehly is getting heat in London for his involvement in the secondary.

The list goes on and on. There are many other darlings who raised too much money and still can’t turn a profit. If they stop paying for CAC, the numbers get terrifying (StubHub is in this boat - anyone who read their S1 saw the inefficient marketing spend).

The spigot has closed. And some big names are starting to look like they&apos;re about to become zombies if someone doesn&apos;t pick them up on the cheap.

I believe there will be at least two transactions and two CEO scalps by Q2 2026.

Augusta further proves the big are getting bigger.

The Masters market went bonkers this week. It’s a trend that’s been happening recently with major events that have a static home.

The sought-after events that have a regular home are becoming increasingly powerful, while events and teams in smaller markets are struggling. Companies are still spending; they’re just moving the spending around as they become more sophisticated.

I had lunch with a mentor several years ago, and he said something that still bothers me today. He was talking about how AI is coming and it’s probably going to wipe out the middle class.

He used the example of truck drivers, thousands of whom were going to be out of work in the near future. He told me, &quot;You have to get on the other side of the fence before there is no middle class, because that’s how it is in most of the world&quot; (he is not from the United States and does not live here).

That gap seems to be growing in live events right now. People can’t get enough of the top events, like The Masters, The Kentucky Derby, The US Open of Tennis, and The PLAYERS; they&apos;re all thriving. There seems to be no end in sight to their hospitality offerings. The customers can&apos;t get enough.

To that end, our team on the ground is reporting a number of broken StubHub orders. Customers coming to us asking for help after they went to pick up their badges and were turned away.

Augusta is going to shut down the secondary market. And we’re here for it.</itunes:summary>
      <itunes:subtitle>There’s always turmoil - tariff volatility is just today&apos;s

I’ve been doing this at TicketManager for going on 18 years.

I can’t remember a period longer than 30 days when there wasn’t some crazy turmoil in the world.

It’s a selling point for the news and something people say to each other all the time to justify whatever they’re looking to justify—whether it’s anxiety, poor performance, or a lack of vision for the future.

Since we started this company, we have had a Global recession, a Series A squeeze, a global pandemic, the city around our HQ burned down, a Covid bounce, a white-collar recession, historic inflation, and on and on.

Today, it’s the tariff volatility

Tomorrow it’ll be something else.

That’s the game.

As an entrepreneur, complaining about it and yearning for certainty is a waste of time. If it were easy, everyone would do it.

There’s nothing better than thriving through those things. It brings a sense of accomplishment I didn’t understand going in.

StubHub pulls its IPO as the ticketing darlings of the mid-2010s are cratering.

When I left StubHub in 2007, I had drinks with a couple of executives there. They couldn’t believe why I was leaving. I told them, simply: I don’t think you have any defensible moat. Eventually, the content providers, tours, bands, and teams are going to find a way to get back control of what they’re selling. And I believe they should have that control. Then what?

It turns out I was very wrong about how long it took, but we’re here now. The primaries are stronger than ever. Ticketmaster and Live Nation are thriving, Tickets.com is doing well, and AXS is growing and has found its market. All three are monetizing their tech and including secondary in their offerings.

The secondary, however? Behind the scenes, there are a lot of phone calls from investors and weary CEOs looking for homes for companies that were supposedly worth hundreds of millions or “billions” just a few years ago.

StubHub can’t find a way to service its debt

Vivid Seats&apos; market cap has dropped to under 600 million, making it nearly impossible for them to go private. Meanwhile, investor Todd Boehly is getting heat in London for his involvement in the secondary.

The list goes on and on. There are many other darlings who raised too much money and still can’t turn a profit. If they stop paying for CAC, the numbers get terrifying (StubHub is in this boat - anyone who read their S1 saw the inefficient marketing spend).

The spigot has closed. And some big names are starting to look like they&apos;re about to become zombies if someone doesn&apos;t pick them up on the cheap.

I believe there will be at least two transactions and two CEO scalps by Q2 2026.

Augusta further proves the big are getting bigger.

The Masters market went bonkers this week. It’s a trend that’s been happening recently with major events that have a static home.

The sought-after events that have a regular home are becoming increasingly powerful, while events and teams in smaller markets are struggling. Companies are still spending; they’re just moving the spending around as they become more sophisticated.

I had lunch with a mentor several years ago, and he said something that still bothers me today. He was talking about how AI is coming and it’s probably going to wipe out the middle class.

He used the example of truck drivers, thousands of whom were going to be out of work in the near future. He told me, &quot;You have to get on the other side of the fence before there is no middle class, because that’s how it is in most of the world&quot; (he is not from the United States and does not live here).

That gap seems to be growing in live events right now. People can’t get enough of the top events, like The Masters, The Kentucky Derby, The US Open of Tennis, and The PLAYERS; they&apos;re all thriving. There seems to be no end in sight to their hospitality offerings. The customers can&apos;t get enough.

To that end, our team on the ground is reporting a number of broken StubHub orders. Customers coming to us asking for help after they went to pick up their badges and were turned away.

Augusta is going to shut down the secondary market. And we’re here for it.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>5</itunes:season>
    </item>
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      <title>The Abyss: The 2001 LAX Marriott Career Fair - Desperation, tears, and the callous reality of the working world</title>
      <description><![CDATA[The Abyss: The day  I was introduced to the real-world of work. Desperation, tears, callousness, and a harsh reality that I am not special.  
]]></description>
      <pubDate>Fri, 4 Apr 2025 16:53:24 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-abyss-the-2001-lax-marriott-career-fair-desperation-tears-and-the-callous-reality-of-the-working-world-7R8083rw</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/ea6ebb0a-b305-4ec6-9551-cb92e45b068a/thumbnail.jpg" width="1280"/>
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      <itunes:title>The Abyss: The 2001 LAX Marriott Career Fair - Desperation, tears, and the callous reality of the working world</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5e990bc6-ccf4-41d5-bffa-9eb7c395fefc/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:50</itunes:duration>
      <itunes:summary>The Abyss: The day  I was introduced to the real-world of work. Desperation, tears, callousness, and a harsh reality that I am not special. </itunes:summary>
      <itunes:subtitle>The Abyss: The day  I was introduced to the real-world of work. Desperation, tears, callousness, and a harsh reality that I am not special. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>5</itunes:season>
    </item>
    <item>
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      <title>A Cruel Summer, Confidence Men, &amp; The Ethos of the Warriors Dynasty As a GM</title>
      <description><![CDATA[This week we talk about the upcoming Cruel Summer for ticket re-sellers, how confidence men try to make themselves the victim - as shown this week by Ticket Junky - and Bob Myer's mantra as the GM of the dynasty Golden State Warriors.  
]]></description>
      <pubDate>Fri, 21 Mar 2025 21:26:29 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/a-cruel-summer-confidence-men-the-ethos-of-the-warriors-dynasty-as-a-gm-BiM7HlL_</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/882daa49-172e-49a3-856b-f0cdbf6e887a/thumbnail.jpg" width="1280"/>
      <enclosure length="3885066" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/b2e5cf5e-1c78-4e9e-96ca-e27a5cb42d98/audio/9e521a5c-fc71-4f93-859c-d174189dc8e1/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>A Cruel Summer, Confidence Men, &amp; The Ethos of the Warriors Dynasty As a GM</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/dcc547d3-91f8-43c4-859a-6c6224a0922e/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:02</itunes:duration>
      <itunes:summary>This week we talk about the upcoming Cruel Summer for ticket re-sellers, how confidence men try to make themselves the victim - as shown this week by Ticket Junky - and Bob Myer&apos;s mantra as the GM of the dynasty Golden State Warriors. </itunes:summary>
      <itunes:subtitle>This week we talk about the upcoming Cruel Summer for ticket re-sellers, how confidence men try to make themselves the victim - as shown this week by Ticket Junky - and Bob Myer&apos;s mantra as the GM of the dynasty Golden State Warriors. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>5</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">c7876948-2222-4920-9c06-ddc453afd8be</guid>
      <title>On Confidence: Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events</title>
      <description><![CDATA[This week we explore confidence. 

I am "arrogant, condescending, think I’m better than everyone and an asshole."

I am also "authentic, can be trusted when it matters, loyal, and a leader who is put in the game, meeting, or situation, when it matters." 

The characteristics I have in my life have led me to be called all of those names quite often. 

We live in a world that values confidence while also hating and resenting it at the same time

I want my kids to be confident and I see that in them. I also see how the world treats that confidence. 

Three things I’ve learned about confidence. Part one:  
]]></description>
      <pubDate>Fri, 21 Feb 2025 22:26:52 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/on-confidence-three-things-i-learned-in-saas-sports-tech-live-events-S_6ySK9e</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/c26e9013-6a9d-492b-9edd-cfd9d3e2a7ac/thumbnail-205.jpg" width="1280"/>
      <enclosure length="4402082" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/4ca186a3-9712-4547-9adb-8e1a9c182b76/audio/4e811da5-5bc8-4c79-9556-adebdeb4883e/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>On Confidence: Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/3bf6e898-4823-4070-a543-6b673e649a85/3000x3000/thumbnail-205.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:35</itunes:duration>
      <itunes:summary>This week we explore confidence. 

I am &quot;arrogant, condescending, think I’m better than everyone and an asshole.&quot;

I am also &quot;authentic, can be trusted when it matters, loyal, and a leader who is put in the game, meeting, or situation, when it matters.&quot; 

The characteristics I have in my life have led me to be called all of those names quite often. 

We live in a world that values confidence while also hating and resenting it at the same time

I want my kids to be confident and I see that in them. I also see how the world treats that confidence. 

Three things I’ve learned about confidence. Part one: </itunes:summary>
      <itunes:subtitle>This week we explore confidence. 

I am &quot;arrogant, condescending, think I’m better than everyone and an asshole.&quot;

I am also &quot;authentic, can be trusted when it matters, loyal, and a leader who is put in the game, meeting, or situation, when it matters.&quot; 

The characteristics I have in my life have led me to be called all of those names quite often. 

We live in a world that values confidence while also hating and resenting it at the same time

I want my kids to be confident and I see that in them. I also see how the world treats that confidence. 

Three things I’ve learned about confidence. Part one: </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>5</itunes:season>
    </item>
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      <title>Super Bowl Week: Three Things I Learned from a wild week in NOLA</title>
      <description><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech, & Live Events </p><p> </p><p>A wall-to-wall week in New Orleans and what I learned: </p><p> </p><p><strong>1) Sometimes an event outgrows it's home. The Super Bowl has outgrown traditional hosts in Miami, Tampa Bay, and New Orleans </strong></p><p> </p><p>The thesis going into the event was that hotel rooms are going to be an issue. They were. </p><p> </p><p>New Orleans is amazing. I hadn't spent much time In the city before last weekend. I'd heard it is "not for me," but I had a different experience. I really enjoyed it and had a fantastic Super Bowl experience. </p><p> </p><p>I'm not sure that's the same experience most fans had. Due to a lack of rooms, many had to drive into the city for the festivities - and that was near impossible come the weekend. The one venture we made out of town was to take an airboat tour of the bayou. Upon arriving back, our Uber would have taken an hour-plus to go the final mile. And that was on Saturday. Sunday was worse. </p><p> </p><p>It's not just a New Orleans thing. The game is too big now. As much as I enjoy many of the great host cities, I think we're going to see a lot more of the more traditional conference cities hosting the game.</p><p> </p><p>Miami and Tampa will still host, but I'll be surprised if New Orleans does again in the next ten years. Especially after how well LA, Phoenix, and Las Vegas did hosting the games. </p><p> </p><p><strong>2. Miami and Las Vegas broke our expectations for the Super Bowl market </strong></p><p> </p><p>I was very wrong, publicly, in my estimation of what the Super Bowl tickets would cost. Part of that equation was the hotel rooms. The bigger part? New Orleans was actually a fairly expensive game, we just remember the outliers more. </p><p> </p><p>In "Thinking Fast and Slow," Daniel Kanhemann lays out, in great detail, the case that we remember and over-index to extremes in most situations. </p><p> </p><p>I believe that's what happened this year as the internet oversold the weakness of the market. </p><p> </p><p>Ratings were as high as ever (ignore discussions of records. Everything is a record now since they <a href="https://www.houseofstrauss.com/p/the-great-tv-vaguening">changed the way they count ratings</a>) and the market was fairly strong when compared to the first match-up between the Eagles and Chiefs in Phoenix in 2023. </p><p> </p><p>It just didn't match Miami or Vegas - and that's a great thing. Tickets need to be affordable to fans. A $5k get-in is not. </p><p> </p><p>Since 2000, only a few Super Bowl's stand out with get-ins over $2500: Phoenix in 2015 (and for <a href="https://www.ticketmanager.com/blog/super-bowl-fraud/">no-longer-existent market reasons</a>), Miami in 2020, and Las Vegas 2024. </p><p> </p><p>Most other Super Bowls are well-under $3k with some under $1k. </p><p> </p><p>I, like many, was starting to think maybe the maker is just more expensive now. </p><p> </p><p>Maybe not. </p><p> </p><p>Good thing that's not my job </p><p> </p><p><strong>3. Thank You </strong></p><p> </p><p>I started the Three Things as a journal for my kids. </p><p> </p><p>The support I get from friends and even strangers who walk up to me and say they enjoy reading my LinkedIn posts makes me so happy. </p><p> </p><p>People actually read it. </p><p> </p><p>Crazy.</p>
]]></description>
      <pubDate>Fri, 14 Feb 2025 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/super-bowl-week-three-things-i-learned-from-a-wild-week-in-nola-Gd7RhBWs</link>
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      <content:encoded><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech, & Live Events </p><p> </p><p>A wall-to-wall week in New Orleans and what I learned: </p><p> </p><p><strong>1) Sometimes an event outgrows it's home. The Super Bowl has outgrown traditional hosts in Miami, Tampa Bay, and New Orleans </strong></p><p> </p><p>The thesis going into the event was that hotel rooms are going to be an issue. They were. </p><p> </p><p>New Orleans is amazing. I hadn't spent much time In the city before last weekend. I'd heard it is "not for me," but I had a different experience. I really enjoyed it and had a fantastic Super Bowl experience. </p><p> </p><p>I'm not sure that's the same experience most fans had. Due to a lack of rooms, many had to drive into the city for the festivities - and that was near impossible come the weekend. The one venture we made out of town was to take an airboat tour of the bayou. Upon arriving back, our Uber would have taken an hour-plus to go the final mile. And that was on Saturday. Sunday was worse. </p><p> </p><p>It's not just a New Orleans thing. The game is too big now. As much as I enjoy many of the great host cities, I think we're going to see a lot more of the more traditional conference cities hosting the game.</p><p> </p><p>Miami and Tampa will still host, but I'll be surprised if New Orleans does again in the next ten years. Especially after how well LA, Phoenix, and Las Vegas did hosting the games. </p><p> </p><p><strong>2. Miami and Las Vegas broke our expectations for the Super Bowl market </strong></p><p> </p><p>I was very wrong, publicly, in my estimation of what the Super Bowl tickets would cost. Part of that equation was the hotel rooms. The bigger part? New Orleans was actually a fairly expensive game, we just remember the outliers more. </p><p> </p><p>In "Thinking Fast and Slow," Daniel Kanhemann lays out, in great detail, the case that we remember and over-index to extremes in most situations. </p><p> </p><p>I believe that's what happened this year as the internet oversold the weakness of the market. </p><p> </p><p>Ratings were as high as ever (ignore discussions of records. Everything is a record now since they <a href="https://www.houseofstrauss.com/p/the-great-tv-vaguening">changed the way they count ratings</a>) and the market was fairly strong when compared to the first match-up between the Eagles and Chiefs in Phoenix in 2023. </p><p> </p><p>It just didn't match Miami or Vegas - and that's a great thing. Tickets need to be affordable to fans. A $5k get-in is not. </p><p> </p><p>Since 2000, only a few Super Bowl's stand out with get-ins over $2500: Phoenix in 2015 (and for <a href="https://www.ticketmanager.com/blog/super-bowl-fraud/">no-longer-existent market reasons</a>), Miami in 2020, and Las Vegas 2024. </p><p> </p><p>Most other Super Bowls are well-under $3k with some under $1k. </p><p> </p><p>I, like many, was starting to think maybe the maker is just more expensive now. </p><p> </p><p>Maybe not. </p><p> </p><p>Good thing that's not my job </p><p> </p><p><strong>3. Thank You </strong></p><p> </p><p>I started the Three Things as a journal for my kids. </p><p> </p><p>The support I get from friends and even strangers who walk up to me and say they enjoy reading my LinkedIn posts makes me so happy. </p><p> </p><p>People actually read it. </p><p> </p><p>Crazy.</p>
]]></content:encoded>
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A wall-to-wall week in New Orleans and what I learned</itunes:summary>
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A wall-to-wall week in New Orleans and what I learned</itunes:subtitle>
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      <description><![CDATA[The final Three Things of 2024! 

This week we discuss: 
1. How 2024 was the first "return to normal" for B2B businesses since the Covid "Pandemic" 
2. The New Orleans Super Bowl is setting up to be the most expensive of the 2020's
3. Gen Z and the changing of Malcolm Gladwell's "Overstory"  
]]></description>
      <pubDate>Fri, 20 Dec 2024 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-and-live-events-122024-XRODt5qK</link>
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      <itunes:title>Three Things I Learned In SaaS, Sports, Tech, and Live Events - 12.20.24</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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This week we discuss: 
1. How 2024 was the first &quot;return to normal&quot; for B2B businesses since the Covid &quot;Pandemic&quot; 
2. The New Orleans Super Bowl is setting up to be the most expensive of the 2020&apos;s
3. Gen Z and the changing of Malcolm Gladwell&apos;s &quot;Overstory&quot; </itunes:summary>
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This week we discuss: 
1. How 2024 was the first &quot;return to normal&quot; for B2B businesses since the Covid &quot;Pandemic&quot; 
2. The New Orleans Super Bowl is setting up to be the most expensive of the 2020&apos;s
3. Gen Z and the changing of Malcolm Gladwell&apos;s &quot;Overstory&quot; </itunes:subtitle>
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      <description><![CDATA[This week I discuss a very common mistake sales people make at the end of the year, why we all have a choice between "scary" and "boring" in our careers, and how an HR person set me on course as an entrepreneur in my early twenties.  
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      <pubDate>Fri, 6 Dec 2024 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-an-all-too-common-end-of-year-sales-mistake-and-the-choice-we-all-make-in-our-careers-yB05mUmu</link>
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      <itunes:title>Three Things: An all-too-common end of year sales mistake and the choice we all make in our careers</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <description><![CDATA[A rough time to be a ticket marketplace. 

The local social costs of running a successful business 

"Winning is the best way to go viral"  
]]></description>
      <pubDate>Sat, 9 Nov 2024 00:37:32 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/a-rough-time-to-be-a-marketplace-three-things-11-8-24-HXiNPkRh</link>
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      <itunes:summary>A rough time to be a ticket marketplace. 

The local social costs of running a successful business 

&quot;Winning is the best way to go viral&quot; </itunes:summary>
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The local social costs of running a successful business 

&quot;Winning is the best way to go viral&quot; </itunes:subtitle>
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      <title>The Money Eventually Wins: Three Things</title>
      <description><![CDATA[<p>Three Things I Learned in SaaS, Sports, Tech, and Live Events</p><p> </p><p>The 2024 World Series and this coming Tuesday, Election Day. </p>
]]></description>
      <pubDate>Fri, 1 Nov 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-money-eventually-wins-three-things-IPDFQmrp</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/6b30e323-0539-4f40-a63d-ebed60e29e48/thumbnail.jpg" width="1280"/>
      <content:encoded><![CDATA[<p>Three Things I Learned in SaaS, Sports, Tech, and Live Events</p><p> </p><p>The 2024 World Series and this coming Tuesday, Election Day. </p>
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1. $10k for the rest of your life? 
2. Soulless jobs pay more. Why are we surprised? 
3. The positive "negative" reviews  
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      <pubDate>Fri, 25 Oct 2024 15:00:14 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
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      <itunes:title>$10k for the rest of your life?</itunes:title>
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2. Soulless jobs pay more. Why are we surprised? 
3. The positive &quot;negative&quot; reviews </itunes:summary>
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1. $10k for the rest of your life? 
2. Soulless jobs pay more. Why are we surprised? 
3. The positive &quot;negative&quot; reviews </itunes:subtitle>
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      <description><![CDATA[As quickly as Lyte exploded on the scene... it imploded and left customers holding the bag. 

What I've learned about vendors and cheats in my 17 years at TicketManager, where we've been stolen from plenty.  
]]></description>
      <pubDate>Fri, 4 Oct 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-collapse-of-lyte-three-things-on-the-collapse-of-another-ticketing-vendor-D4dbt1ox</link>
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      <itunes:title>The Collapse of Lyte: Three Things on the collapse of (another) ticketing vendor</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:summary>As quickly as Lyte exploded on the scene... it imploded and left customers holding the bag. 

What I&apos;ve learned about vendors and cheats in my 17 years at TicketManager, where we&apos;ve been stolen from plenty. </itunes:summary>
      <itunes:subtitle>As quickly as Lyte exploded on the scene... it imploded and left customers holding the bag. 

What I&apos;ve learned about vendors and cheats in my 17 years at TicketManager, where we&apos;ve been stolen from plenty. </itunes:subtitle>
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      <title>The Origin Story: Three Things I Learned From The Earliest Days</title>
      <description><![CDATA[The Origin Story  - Part 1

17 years into our business, the question I get asked the most is: What led to the beginning of TicketManager. 

It is a simple story. 

Part one:  
]]></description>
      <pubDate>Fri, 27 Sep 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-origin-story-three-things-i-learned-from-the-earliest-days-aKCdoiyU</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/9a2c9c0a-26d1-4267-b39d-8976eaf70462/thumbnail.jpg" width="1280"/>
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      <itunes:title>The Origin Story: Three Things I Learned From The Earliest Days</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d0037a4a-6111-4952-9550-6fcb8ebacf97/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:15</itunes:duration>
      <itunes:summary>The Origin Story  - Part 1

17 years into our business, the question I get asked the most is: What led to the beginning of TicketManager. 

It is a simple story. 

Part one: </itunes:summary>
      <itunes:subtitle>The Origin Story  - Part 1

17 years into our business, the question I get asked the most is: What led to the beginning of TicketManager. 

It is a simple story. 

Part one: </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
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      <title>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events - What I Learned At The US Open in 2024</title>
      <description><![CDATA[This week: What I learned at the US Open about corporate hospitality, careers in the sports world, and sponsorship Valhalla.  
]]></description>
      <pubDate>Fri, 13 Sep 2024 20:07:30 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-what-i-learned-at-the-us-open-in-2024-nrxu_plF</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/60508745-f5e6-4c17-b076-6ee158a5a5b1/thumbnail.jpg" width="1280"/>
      <enclosure length="3667727" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/a85ac4bf-3831-423b-a8c7-b2f00138c0a8/audio/4e76425b-d464-4ac0-a005-8f70aaf31847/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events - What I Learned At The US Open in 2024</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/0630d1df-c7d3-4a68-8fa4-8c20cbcce64a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:49</itunes:duration>
      <itunes:summary>This week: What I learned at the US Open about corporate hospitality, careers in the sports world, and sponsorship Valhalla. </itunes:summary>
      <itunes:subtitle>This week: What I learned at the US Open about corporate hospitality, careers in the sports world, and sponsorship Valhalla. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>17</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">9c18f19a-81bf-42d6-ae1d-d03e7a1873e6</guid>
      <title>Sports Hospitality in 2024</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech, and Live Events 

The "Hospitality" Conundrum

The ticketing market has come a long way since I started at the LA Dodgers in 2001. 

Back then, tickets were dramatically underpriced and sold to season ticket holders for teams and "insiders" (read: brokers) for major events. 

In the mid-2000s, the NFL caught on to the price vs market disparity and created a program they called "On-Location," where consumers could buy tickets bundled with a room and hospitality for a price exponentially higher than face value. 

Simply: They could charge the actual market price for the tickets and hide the difference in the package. Nobody could break out what costs what. 

Since then, hospitality has exploded with private equity stroking huge checks to get in the game (Sixth Street & Legends, Arctos & Elevate, Endeavor-via-Bruin Capital & On-Location, Liberty and Quint, and so on). 

Hospitality is now offered at nearly every major event and, for many, business in the hospitality game is booming. Revenues are setting records annually, though we don't know how profitable the business is as there are usually large upfronts paid for the right to sell hospitality exclusively. 

Three things I've learned from being in/seeing all the hospitality over the past year at all the biggest events 
]]></description>
      <pubDate>Fri, 23 Aug 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/sports-hospitality-in-2024-Je_d2r8d</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/a7b803e6-48eb-4f48-a4f2-1fcc4e18afb0/thumbnail.jpg" width="1280"/>
      <enclosure length="6419153" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/5ac15075-2f8e-4400-8a3c-4c670e110a1f/audio/9b17fe53-a0bc-4514-a5c9-94b919631743/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Sports Hospitality in 2024</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5a176bde-f639-40b4-88f9-e16e61afcad2/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:41</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech, and Live Events 

The &quot;Hospitality&quot; Conundrum

The ticketing market has come a long way since I started at the LA Dodgers in 2001. 

Back then, tickets were dramatically underpriced and sold to season ticket holders for teams and &quot;insiders&quot; (read: brokers) for major events. 

In the mid-2000s, the NFL caught on to the price vs market disparity and created a program they called &quot;On-Location,&quot; where consumers could buy tickets bundled with a room and hospitality for a price exponentially higher than face value. 

Simply: They could charge the actual market price for the tickets and hide the difference in the package. Nobody could break out what costs what. 

Since then, hospitality has exploded with private equity stroking huge checks to get in the game (Sixth Street &amp; Legends, Arctos &amp; Elevate, Endeavor-via-Bruin Capital &amp; On-Location, Liberty and Quint, and so on). 

Hospitality is now offered at nearly every major event and, for many, business in the hospitality game is booming. Revenues are setting records annually, though we don&apos;t know how profitable the business is as there are usually large upfronts paid for the right to sell hospitality exclusively. 

Three things I&apos;ve learned from being in/seeing all the hospitality over the past year at all the biggest events</itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech, and Live Events 

The &quot;Hospitality&quot; Conundrum

The ticketing market has come a long way since I started at the LA Dodgers in 2001. 

Back then, tickets were dramatically underpriced and sold to season ticket holders for teams and &quot;insiders&quot; (read: brokers) for major events. 

In the mid-2000s, the NFL caught on to the price vs market disparity and created a program they called &quot;On-Location,&quot; where consumers could buy tickets bundled with a room and hospitality for a price exponentially higher than face value. 

Simply: They could charge the actual market price for the tickets and hide the difference in the package. Nobody could break out what costs what. 

Since then, hospitality has exploded with private equity stroking huge checks to get in the game (Sixth Street &amp; Legends, Arctos &amp; Elevate, Endeavor-via-Bruin Capital &amp; On-Location, Liberty and Quint, and so on). 

Hospitality is now offered at nearly every major event and, for many, business in the hospitality game is booming. Revenues are setting records annually, though we don&apos;t know how profitable the business is as there are usually large upfronts paid for the right to sell hospitality exclusively. 

Three things I&apos;ve learned from being in/seeing all the hospitality over the past year at all the biggest events</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
      <itunes:season>4</itunes:season>
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    <item>
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      <title>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events</title>
      <description><![CDATA[<p>This week:  </p><p> </p><p>1. They're stealing from you. All of them. Be guarded about your tech, business model, and customers. We share examples and names of those who did it to us  </p><p> </p><p>2. "I don't give b--w jobs but I know when they're being done wrong" - Bill Maher. How his quote is applicable to the early days of a business  </p><p> </p><p>3. Why Scott Galloway's career advice is wrong - All-Star Game edition </p>
]]></description>
      <pubDate>Fri, 19 Jul 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-4ktarrz5-jU4HzvaB</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/cfcaa905-3050-4748-8cc7-8e17f222d0b6/thumbnail.jpg" width="1280"/>
      <content:encoded><![CDATA[<p>This week:  </p><p> </p><p>1. They're stealing from you. All of them. Be guarded about your tech, business model, and customers. We share examples and names of those who did it to us  </p><p> </p><p>2. "I don't give b--w jobs but I know when they're being done wrong" - Bill Maher. How his quote is applicable to the early days of a business  </p><p> </p><p>3. Why Scott Galloway's career advice is wrong - All-Star Game edition </p>
]]></content:encoded>
      <enclosure length="4423398" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/1a6d1ad5-8aae-40ec-9c94-bd714baf4ac3/audio/3e9e2680-2208-4086-9e5a-7a6a2e35b859/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/3323b72f-870d-423c-a1a3-55ebd460bf16/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:36</itunes:duration>
      <itunes:summary>This week: 

1. They&apos;re stealing from you. All of them. Be guarded about your tech, business model, and customers. We share examples and names of those who did it to us 

2. &quot;I don&apos;t give b--w jobs but I know when they&apos;re being done wrong&quot; - Bill Maher. How his quote is applicable to the early days of a business 

3. Why Scott Galloway&apos;s career advice is wrong - All-Star Game edition </itunes:summary>
      <itunes:subtitle>This week: 

1. They&apos;re stealing from you. All of them. Be guarded about your tech, business model, and customers. We share examples and names of those who did it to us 

2. &quot;I don&apos;t give b--w jobs but I know when they&apos;re being done wrong&quot; - Bill Maher. How his quote is applicable to the early days of a business 

3. Why Scott Galloway&apos;s career advice is wrong - All-Star Game edition </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">cdbb199f-4614-4ec2-a534-8c2c97e334cb</guid>
      <title>The Unmitigated Disaster That Was The 2004 AEG Olympics</title>
      <description><![CDATA[The unmitigated disaster that was the 2004 AEG Olympics.
 
Sometimes great people have terrible ideas.
 
In 2004, I worked at AEG as a sales person. AEG had just finished building the Home Depot Center (now Dignity Health Sports Park). It was a multi-use sports facility with a professional stadium for the LA Galaxy with training facilities for track, tennis, cycling, baseball, and more.
 
The AEG brass had a big idea: We could bring companies in for a team-building company Olympics. The market for such events was big and we could leverage the entire property for a daylong event. They laid out the plan and we, AEG's internal staff, were going to be the guinea pigs.
 
I can't properly relay how much of a disaster it was. 
]]></description>
      <pubDate>Fri, 28 Jun 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-unmitigated-disaster-that-was-the-2004-aeg-olympics-QP6E2wmr</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/86139f7f-9d5d-4ab0-867b-57b183db2b5f/thumbnail.jpg" width="1280"/>
      <enclosure length="4980119" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/d575fd03-ee6a-4964-ab68-5bcc38961101/audio/9df5efed-6bb3-4ab4-b3e2-5158c1a36eed/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>The Unmitigated Disaster That Was The 2004 AEG Olympics</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/e6e6c3fd-064a-4306-941b-57959fe6bb08/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:11</itunes:duration>
      <itunes:summary>The unmitigated disaster that was the 2004 AEG Olympics.
 
Sometimes great people have terrible ideas.
 
In 2004, I worked at AEG as a sales person. AEG had just finished building the Home Depot Center (now Dignity Health Sports Park). It was a multi-use sports facility with a professional stadium for the LA Galaxy with training facilities for track, tennis, cycling, baseball, and more.
 
The AEG brass had a big idea: We could bring companies in for a team-building company Olympics. The market for such events was big and we could leverage the entire property for a daylong event. They laid out the plan and we, AEG&apos;s internal staff, were going to be the guinea pigs.
 
I can&apos;t properly relay how much of a disaster it was.</itunes:summary>
      <itunes:subtitle>The unmitigated disaster that was the 2004 AEG Olympics.
 
Sometimes great people have terrible ideas.
 
In 2004, I worked at AEG as a sales person. AEG had just finished building the Home Depot Center (now Dignity Health Sports Park). It was a multi-use sports facility with a professional stadium for the LA Galaxy with training facilities for track, tennis, cycling, baseball, and more.
 
The AEG brass had a big idea: We could bring companies in for a team-building company Olympics. The market for such events was big and we could leverage the entire property for a daylong event. They laid out the plan and we, AEG&apos;s internal staff, were going to be the guinea pigs.
 
I can&apos;t properly relay how much of a disaster it was.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">0c5d78b3-c78f-4778-8774-9402b235fbbf</guid>
      <title>What I Learned About The Truth From The Most Stressful Month Of My Life</title>
      <description><![CDATA[Three Things I Learned in SaaS, Sports, Tech, & Live Events
 
I mentioned back in April that we had to take a hiatus until after Memorial Day "for reasons I'll share then."
 
Well, we were in court. In a jury trial for nearly a month. I'll be sharing a LOT about that experience after appeals. But for now: 
 
Three things I learned about telling the truth during the most stressful month of my life:
 
1. You cannot hide who you are in court. 

In a trial, everything is public. Much more than you might think, too. Your emails, slacks, instant messages, texts, and even your personal notes. This trial looked at everything that happened between 2010 and 2020—ten whole years.
Witness after witness got up there and tried to bend the truth. They'd be shown an email they wrote themselves and then try to explain why it "doesn't really say what it says." 

Some were so absurd they'd claim entire sentences were "typos". 

It would be silly if it weren't so tragic. 

Tell the truth—all the time. You'll have nothing to hide when you end up on the stand, like I did for an entire day.
 
2. "He doesn't know what to do!" 

Lying and deceiving are standard operating procedure for the vast majority of people. We sat and watched one person after another knowingly lie. They couldn't even look us in the eyes in the hallway.

But that can work to our advantage. 

We only know the world we know. When they strategize, they think of what they'd do in certain situations, such as cross-examinations. What they'd say.

They read emails through their own corrupted lens. They can't fathom we'd actually get up and tell the truth. 

My favorite moment of "The Miracle On Ice" is near the end of the game. The Soviet Union's coach doesn't pull his goalie. Coach Herb Brooks turns to Craig Patrick and gleefully shouts "He doesn't know what to do!"

He didn't know to pull his goalie as he'd never been in that situation. 

We had a similar moment when their attorney was attacking me in cross-examination. I had to try to hide my smile. The truth was going to deliver us. 
 
3. If you are inauthentic, people can see it. Even if you worry they can't. 

We were so nervous. We knew we were telling the truth. We knew the evidence was clear. We knew who was being paid through "consulting agreements" to testify. 

But we didn't know if the jury would see it. 
They did. Our lawyers got to talk to them after the trial ended. 11-1 on all counts. 

 
I wrote in April that it was Daniel's faith that got him thrown in the lion's den and only his faith could get him out. 
 
I lost my father four days before I took the stand. He was the most honest man I've ever known. I watched people take advantage of his integrity time and time again my whole life. But he never wavered - he always did the right thing and told the truth. No matter the cost. 
 
And when we needed it most, the truth was our most powerful weapon.  
]]></description>
      <pubDate>Fri, 7 Jun 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/what-i-learned-about-the-truth-from-the-most-stressful-month-of-my-life-i4SVCE7D</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/11d3354e-fd96-456e-a377-e42557ef6e2e/thumbnail.jpg" width="1280"/>
      <enclosure length="4570101" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/c36e06db-a2ae-4918-b983-fc6a5775db36/audio/86776fa9-5221-43fa-b1af-3c58c6885702/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>What I Learned About The Truth From The Most Stressful Month Of My Life</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/0117b565-d805-485e-b81d-74c62ef3bb9d/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:45</itunes:duration>
      <itunes:summary>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events
 
I mentioned back in April that we had to take a hiatus until after Memorial Day &quot;for reasons I&apos;ll share then.&quot;
 
Well, we were in court. In a jury trial for nearly a month. I&apos;ll be sharing a LOT about that experience after appeals. But for now: 
 
Three things I learned about telling the truth during the most stressful month of my life:
 
1. You cannot hide who you are in court. 

In a trial, everything is public. Much more than you might think, too. Your emails, slacks, instant messages, texts, and even your personal notes. This trial looked at everything that happened between 2010 and 2020—ten whole years.
Witness after witness got up there and tried to bend the truth. They&apos;d be shown an email they wrote themselves and then try to explain why it &quot;doesn&apos;t really say what it says.&quot; 

Some were so absurd they&apos;d claim entire sentences were &quot;typos&quot;. 

It would be silly if it weren&apos;t so tragic. 

Tell the truth—all the time. You&apos;ll have nothing to hide when you end up on the stand, like I did for an entire day.
 
2. &quot;He doesn&apos;t know what to do!&quot; 

Lying and deceiving are standard operating procedure for the vast majority of people. We sat and watched one person after another knowingly lie. They couldn&apos;t even look us in the eyes in the hallway.

But that can work to our advantage. 

We only know the world we know. When they strategize, they think of what they&apos;d do in certain situations, such as cross-examinations. What they&apos;d say.

They read emails through their own corrupted lens. They can&apos;t fathom we&apos;d actually get up and tell the truth. 

My favorite moment of &quot;The Miracle On Ice&quot; is near the end of the game. The Soviet Union&apos;s coach doesn&apos;t pull his goalie. Coach Herb Brooks turns to Craig Patrick and gleefully shouts &quot;He doesn&apos;t know what to do!&quot;

He didn&apos;t know to pull his goalie as he&apos;d never been in that situation. 

We had a similar moment when their attorney was attacking me in cross-examination. I had to try to hide my smile. The truth was going to deliver us. 
 
3. If you are inauthentic, people can see it. Even if you worry they can&apos;t. 

We were so nervous. We knew we were telling the truth. We knew the evidence was clear. We knew who was being paid through &quot;consulting agreements&quot; to testify. 

But we didn&apos;t know if the jury would see it. 
They did. Our lawyers got to talk to them after the trial ended. 11-1 on all counts. 

 
I wrote in April that it was Daniel&apos;s faith that got him thrown in the lion&apos;s den and only his faith could get him out. 
 
I lost my father four days before I took the stand. He was the most honest man I&apos;ve ever known. I watched people take advantage of his integrity time and time again my whole life. But he never wavered - he always did the right thing and told the truth. No matter the cost. 
 
And when we needed it most, the truth was our most powerful weapon. </itunes:summary>
      <itunes:subtitle>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events
 
I mentioned back in April that we had to take a hiatus until after Memorial Day &quot;for reasons I&apos;ll share then.&quot;
 
Well, we were in court. In a jury trial for nearly a month. I&apos;ll be sharing a LOT about that experience after appeals. But for now: 
 
Three things I learned about telling the truth during the most stressful month of my life:
 
1. You cannot hide who you are in court. 

In a trial, everything is public. Much more than you might think, too. Your emails, slacks, instant messages, texts, and even your personal notes. This trial looked at everything that happened between 2010 and 2020—ten whole years.
Witness after witness got up there and tried to bend the truth. They&apos;d be shown an email they wrote themselves and then try to explain why it &quot;doesn&apos;t really say what it says.&quot; 

Some were so absurd they&apos;d claim entire sentences were &quot;typos&quot;. 

It would be silly if it weren&apos;t so tragic. 

Tell the truth—all the time. You&apos;ll have nothing to hide when you end up on the stand, like I did for an entire day.
 
2. &quot;He doesn&apos;t know what to do!&quot; 

Lying and deceiving are standard operating procedure for the vast majority of people. We sat and watched one person after another knowingly lie. They couldn&apos;t even look us in the eyes in the hallway.

But that can work to our advantage. 

We only know the world we know. When they strategize, they think of what they&apos;d do in certain situations, such as cross-examinations. What they&apos;d say.

They read emails through their own corrupted lens. They can&apos;t fathom we&apos;d actually get up and tell the truth. 

My favorite moment of &quot;The Miracle On Ice&quot; is near the end of the game. The Soviet Union&apos;s coach doesn&apos;t pull his goalie. Coach Herb Brooks turns to Craig Patrick and gleefully shouts &quot;He doesn&apos;t know what to do!&quot;

He didn&apos;t know to pull his goalie as he&apos;d never been in that situation. 

We had a similar moment when their attorney was attacking me in cross-examination. I had to try to hide my smile. The truth was going to deliver us. 
 
3. If you are inauthentic, people can see it. Even if you worry they can&apos;t. 

We were so nervous. We knew we were telling the truth. We knew the evidence was clear. We knew who was being paid through &quot;consulting agreements&quot; to testify. 

But we didn&apos;t know if the jury would see it. 
They did. Our lawyers got to talk to them after the trial ended. 11-1 on all counts. 

 
I wrote in April that it was Daniel&apos;s faith that got him thrown in the lion&apos;s den and only his faith could get him out. 
 
I lost my father four days before I took the stand. He was the most honest man I&apos;ve ever known. I watched people take advantage of his integrity time and time again my whole life. But he never wavered - he always did the right thing and told the truth. No matter the cost. 
 
And when we needed it most, the truth was our most powerful weapon. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">1ec28a2d-7d24-4cbf-bbec-fae25e50eb38</guid>
      <title>Three Things: Competition, Characteristics of the best teammates, Faith in and Faith Out</title>
      <description><![CDATA[Three Things I Learned in SaaS, Sports, Tech, & Live Events 

1) You can compete without being enemies. 

Competition is a part of life. If would be great if there was enough for everyone to be wildly successful, but we haven't figured that out yet, despite many wars. 

When someone else is stiving for what we want, and there is a limited supply, the easiest thing to do is de-humanize the other person and make them "evil" or "bad." It's human nature and the default position of so many people. When 'that' kid is playing 'their' kid's spot, rivalries begin for no reason. 

But it isn't necessary. One of my closest friends for the past 20+ years I met when we played the same position at USC. We competed every day. Another friend was a fifth year Senior at the same position when I was a freshman. I got playing time (he did too). Easy to see, though, that if I weren't there he'd have gotten more. I'm still friends with them both today and our families have become friends. 

Just because someone sees the same opportunity you do, doesn't make them evil. 

One caveat: Ryan and Trent are honest men who competed fairly. If others not competing fairly or legally, it's necessary to use the resources you have to defend yourself and those you're responsible to. 

2. Nothing works harder than grateful

I'm often asked a great question at the end of the interview process. It's usually a version of: "What characteristics make people successful at TicketManager?" 

I've spent a LOT of time considering the answer: People who want to be here. 

Been doing this sixteen years - and led teams at StubHub and AEG as well. There are so many diverse characteristics which can be very successful. Everyone is so unique. But all super-successful hires share the one characteristic that they have a choice as to where they will work and they really want to be here. It's not just "a little bit better" for them than elsewhere. 

If we can find that, we can build around it. 

I love my job so much that when I hear others talk about theirs I immediately think "I need to go work even more" I'm so thankful for it. 

3. Sometimes your faith will get you into an uncomfortable situation, and it's only that same faith that'll get you out. 

Enjoyed a lesson on Daniel. His faith is what caused those around him turn on him and throw him in the lion's den to die. That same faith was the only thing that delivered him safely. 

Keep the faith and do the right thing. No matter how hard it can be in the moment. 

To that end, the Three Things will be taking a break until after Memorial Day for reasons I'll share then.

Say a prayer for the good in the world!  
]]></description>
      <pubDate>Fri, 12 Apr 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-competition-characteristics-of-the-best-teammates-faith-in-and-faith-out-_YziBLSO</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/cdd85d95-5d22-468e-98be-6bab7420375a/thumbnail.jpg" width="1280"/>
      <enclosure length="4034697" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/b6cfd9da-c8a5-4105-b193-67c8b87c48f7/audio/9ea2a878-4846-429a-811d-68a5463caa05/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Competition, Characteristics of the best teammates, Faith in and Faith Out</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/af32b3dd-28e4-4234-b082-82421b781df8/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:12</itunes:duration>
      <itunes:summary>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events 

1) You can compete without being enemies. 

Competition is a part of life. If would be great if there was enough for everyone to be wildly successful, but we haven&apos;t figured that out yet, despite many wars. 

When someone else is stiving for what we want, and there is a limited supply, the easiest thing to do is de-humanize the other person and make them &quot;evil&quot; or &quot;bad.&quot; It&apos;s human nature and the default position of so many people. When &apos;that&apos; kid is playing &apos;their&apos; kid&apos;s spot, rivalries begin for no reason. 

But it isn&apos;t necessary. One of my closest friends for the past 20+ years I met when we played the same position at USC. We competed every day. Another friend was a fifth year Senior at the same position when I was a freshman. I got playing time (he did too). Easy to see, though, that if I weren&apos;t there he&apos;d have gotten more. I&apos;m still friends with them both today and our families have become friends. 

Just because someone sees the same opportunity you do, doesn&apos;t make them evil. 

One caveat: Ryan and Trent are honest men who competed fairly. If others not competing fairly or legally, it&apos;s necessary to use the resources you have to defend yourself and those you&apos;re responsible to. 

2. Nothing works harder than grateful

I&apos;m often asked a great question at the end of the interview process. It&apos;s usually a version of: &quot;What characteristics make people successful at TicketManager?&quot; 

I&apos;ve spent a LOT of time considering the answer: People who want to be here. 

Been doing this sixteen years - and led teams at StubHub and AEG as well. There are so many diverse characteristics which can be very successful. Everyone is so unique. But all super-successful hires share the one characteristic that they have a choice as to where they will work and they really want to be here. It&apos;s not just &quot;a little bit better&quot; for them than elsewhere. 

If we can find that, we can build around it. 

I love my job so much that when I hear others talk about theirs I immediately think &quot;I need to go work even more&quot; I&apos;m so thankful for it. 

3. Sometimes your faith will get you into an uncomfortable situation, and it&apos;s only that same faith that&apos;ll get you out. 

Enjoyed a lesson on Daniel. His faith is what caused those around him turn on him and throw him in the lion&apos;s den to die. That same faith was the only thing that delivered him safely. 

Keep the faith and do the right thing. No matter how hard it can be in the moment. 

To that end, the Three Things will be taking a break until after Memorial Day for reasons I&apos;ll share then.

Say a prayer for the good in the world! </itunes:summary>
      <itunes:subtitle>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events 

1) You can compete without being enemies. 

Competition is a part of life. If would be great if there was enough for everyone to be wildly successful, but we haven&apos;t figured that out yet, despite many wars. 

When someone else is stiving for what we want, and there is a limited supply, the easiest thing to do is de-humanize the other person and make them &quot;evil&quot; or &quot;bad.&quot; It&apos;s human nature and the default position of so many people. When &apos;that&apos; kid is playing &apos;their&apos; kid&apos;s spot, rivalries begin for no reason. 

But it isn&apos;t necessary. One of my closest friends for the past 20+ years I met when we played the same position at USC. We competed every day. Another friend was a fifth year Senior at the same position when I was a freshman. I got playing time (he did too). Easy to see, though, that if I weren&apos;t there he&apos;d have gotten more. I&apos;m still friends with them both today and our families have become friends. 

Just because someone sees the same opportunity you do, doesn&apos;t make them evil. 

One caveat: Ryan and Trent are honest men who competed fairly. If others not competing fairly or legally, it&apos;s necessary to use the resources you have to defend yourself and those you&apos;re responsible to. 

2. Nothing works harder than grateful

I&apos;m often asked a great question at the end of the interview process. It&apos;s usually a version of: &quot;What characteristics make people successful at TicketManager?&quot; 

I&apos;ve spent a LOT of time considering the answer: People who want to be here. 

Been doing this sixteen years - and led teams at StubHub and AEG as well. There are so many diverse characteristics which can be very successful. Everyone is so unique. But all super-successful hires share the one characteristic that they have a choice as to where they will work and they really want to be here. It&apos;s not just &quot;a little bit better&quot; for them than elsewhere. 

If we can find that, we can build around it. 

I love my job so much that when I hear others talk about theirs I immediately think &quot;I need to go work even more&quot; I&apos;m so thankful for it. 

3. Sometimes your faith will get you into an uncomfortable situation, and it&apos;s only that same faith that&apos;ll get you out. 

Enjoyed a lesson on Daniel. His faith is what caused those around him turn on him and throw him in the lion&apos;s den to die. That same faith was the only thing that delivered him safely. 

Keep the faith and do the right thing. No matter how hard it can be in the moment. 

To that end, the Three Things will be taking a break until after Memorial Day for reasons I&apos;ll share then.

Say a prayer for the good in the world! </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
      <itunes:season>4</itunes:season>
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      <title>The Top Ten Events I&apos;ve Been To In 20+ Years In The Sports Game</title>
      <description><![CDATA[Three Things I Learned in SaaS, Sports, Tech, & Live Events
 
Let's do a fun one this week:

The top sporting events I've been to as a result of my job.
 
1. The Greatest Game Ever Played: USC - Texas Rose Bowl 2006
2. The Helmet Catch
3. Kobe's Finale
4. Tiger Wood's One -Legged Major
5. Super Bowl LIV - Chiefs vs Niners 
6. The Fastest Knock-out in UFC History
7. Bama- Clemson 1 - The 2016 Fiesta Bowl Shootout
8. World Heavyweight Title: Tyson Fury vs Deontay Wilder 1
9. Corey Seager's Heroics - 2023 World Series Win Amidst Loss
10. The Infamous Plaster-in-the-Gloves: Cotto vs. Margarito 1
11. * Jason Lezak’s comeback - The 2008 Beijing Olympic Games

Much more in the Substack about the experience along with some pictures.

Please excuse that we didn't have cameras on our phones until 2007, and even then they were pretty bad, so I don't have the best pics of each event.
 
Next time we see one another, I'd love to hear yours - along with a list of the top 5 in history you'd go to if you could 
]]></description>
      <pubDate>Fri, 5 Apr 2024 17:50:59 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-top-ten-events-ive-been-to-in-20-years-in-the-sports-game-QTf_Nt7N</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/04c6719a-9873-4ae7-bf16-34bc377fa59d/super-bowl-2008.jpg" width="1280"/>
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      <itunes:title>The Top Ten Events I&apos;ve Been To In 20+ Years In The Sports Game</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/cd1ea604-900c-4714-9f31-093ce1ec8434/3000x3000/super-bowl-2008.jpg?aid=rss_feed"/>
      <itunes:duration>00:15:00</itunes:duration>
      <itunes:summary>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events
 
Let&apos;s do a fun one this week:

The top sporting events I&apos;ve been to as a result of my job.
 
1. The Greatest Game Ever Played: USC - Texas Rose Bowl 2006
2. The Helmet Catch
3. Kobe&apos;s Finale
4. Tiger Wood&apos;s One -Legged Major
5. Super Bowl LIV - Chiefs vs Niners 
6. The Fastest Knock-out in UFC History
7. Bama- Clemson 1 - The 2016 Fiesta Bowl Shootout
8. World Heavyweight Title: Tyson Fury vs Deontay Wilder 1
9. Corey Seager&apos;s Heroics - 2023 World Series Win Amidst Loss
10. The Infamous Plaster-in-the-Gloves: Cotto vs. Margarito 1
11. * Jason Lezak’s comeback - The 2008 Beijing Olympic Games

Much more in the Substack about the experience along with some pictures.

Please excuse that we didn&apos;t have cameras on our phones until 2007, and even then they were pretty bad, so I don&apos;t have the best pics of each event.
 
Next time we see one another, I&apos;d love to hear yours - along with a list of the top 5 in history you&apos;d go to if you could</itunes:summary>
      <itunes:subtitle>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events
 
Let&apos;s do a fun one this week:

The top sporting events I&apos;ve been to as a result of my job.
 
1. The Greatest Game Ever Played: USC - Texas Rose Bowl 2006
2. The Helmet Catch
3. Kobe&apos;s Finale
4. Tiger Wood&apos;s One -Legged Major
5. Super Bowl LIV - Chiefs vs Niners 
6. The Fastest Knock-out in UFC History
7. Bama- Clemson 1 - The 2016 Fiesta Bowl Shootout
8. World Heavyweight Title: Tyson Fury vs Deontay Wilder 1
9. Corey Seager&apos;s Heroics - 2023 World Series Win Amidst Loss
10. The Infamous Plaster-in-the-Gloves: Cotto vs. Margarito 1
11. * Jason Lezak’s comeback - The 2008 Beijing Olympic Games

Much more in the Substack about the experience along with some pictures.

Please excuse that we didn&apos;t have cameras on our phones until 2007, and even then they were pretty bad, so I don&apos;t have the best pics of each event.
 
Next time we see one another, I&apos;d love to hear yours - along with a list of the top 5 in history you&apos;d go to if you could</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">f302a7ac-ad1c-414c-8ff0-6da846d070ba</guid>
      <title>Three Things I Learned Spending a Week at The PLAYERS</title>
      <description><![CDATA[What I learned spending a week in Florida at The Players Championship, the de facto Super Bowl of golf.  
]]></description>
      <pubDate>Fri, 22 Mar 2024 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-spending-a-week-at-the-players-9HO9iYy8</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/1eee234b-aeac-4edf-9a7a-6b944ee01212/thumbnail.jpg" width="1280"/>
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      <itunes:title>Three Things I Learned Spending a Week at The PLAYERS</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/13c0e73c-3288-408b-a7fc-08e1efa7f409/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:45</itunes:duration>
      <itunes:summary>What I learned spending a week in Florida at The Players Championship, the de facto Super Bowl of golf. </itunes:summary>
      <itunes:subtitle>What I learned spending a week in Florida at The Players Championship, the de facto Super Bowl of golf. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:season>4</itunes:season>
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      <title>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events</title>
      <description><![CDATA[This week we discuss: 
- Vivid Seats earnings call 
- Cops, Firefighters, Judges, and Entrepreneurs 
- Stand up for yourself, even against Tommy Lasorda  
]]></description>
      <pubDate>Fri, 8 Mar 2024 14:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-zp0tMdsR</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/233c4521-cc85-4ea3-9636-4367a08c904c/thumbnail.jpg" width="1280"/>
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      <itunes:title>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/22d23263-0872-4673-a4eb-5df5cdbca901/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:02</itunes:duration>
      <itunes:summary>This week we discuss: 
- Vivid Seats earnings call 
- Cops, Firefighters, Judges, and Entrepreneurs 
- Stand up for yourself, even against Tommy Lasorda </itunes:summary>
      <itunes:subtitle>This week we discuss: 
- Vivid Seats earnings call 
- Cops, Firefighters, Judges, and Entrepreneurs 
- Stand up for yourself, even against Tommy Lasorda </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">2670b073-94f5-4107-ac10-9338c5355278</guid>
      <title>What I&apos;ve Learned About Cheating In Business and Life</title>
      <description><![CDATA[Cheating is inevitable in our careers and lives. 

What I've learned about cheating alongside a number of stories.  
]]></description>
      <pubDate>Fri, 1 Mar 2024 04:04:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/what-ive-learned-about-cheating-in-business-and-life-EEnnUpy8</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/69bc071c-55ae-48cc-a289-b7e0ff7b4ad1/thumbnail-3.jpg" width="1280"/>
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      <itunes:title>What I&apos;ve Learned About Cheating In Business and Life</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5754e4fe-a35f-4686-942a-49df435a91c4/3000x3000/thumbnail-3.jpg?aid=rss_feed"/>
      <itunes:duration>00:07:23</itunes:duration>
      <itunes:summary>Cheating is inevitable in our careers and lives. 

What I&apos;ve learned about cheating alongside a number of stories. </itunes:summary>
      <itunes:subtitle>Cheating is inevitable in our careers and lives. 

What I&apos;ve learned about cheating alongside a number of stories. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
    <item>
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      <title>Four Things I&apos;ve Learned About Leadership in 16 Years as a CEO</title>
      <description><![CDATA[Nearly everyone wants to be a leader.

We ask the same 11 questions in every final interview with our prospective teammates. When we ask where people think they want to be in ten years, nearly all candidates say they want to be leaders.

But the truth is, many actually want to do something other than the actual work of leadership. They want what many believe comes with being a leader: money, power, and prestige. But strip what society has adorned to leadership, and most people would choose another path. 

Why? There are four things start-up leaders have to do that most people (really) don't want to do 
]]></description>
      <pubDate>Fri, 23 Feb 2024 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/four-things-ive-learned-about-leadership-in-16-years-as-a-ceo-iEcNmQ0F</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/33f8ac40-3bd3-46a8-94e9-f93f2da4022a/thumbnail-2.jpg" width="1280"/>
      <enclosure length="5439457" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/645836a8-cf55-422f-a29c-47e56bf96b47/audio/97af3b8e-e15a-4ece-8971-ac3f7b67302d/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Four Things I&apos;ve Learned About Leadership in 16 Years as a CEO</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/85bf4858-df6e-4080-aa08-356ff5d6d20f/3000x3000/thumbnail-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:39</itunes:duration>
      <itunes:summary>Nearly everyone wants to be a leader.

We ask the same 11 questions in every final interview with our prospective teammates. When we ask where people think they want to be in ten years, nearly all candidates say they want to be leaders.

But the truth is, many actually want to do something other than the actual work of leadership. They want what many believe comes with being a leader: money, power, and prestige. But strip what society has adorned to leadership, and most people would choose another path. 

Why? There are four things start-up leaders have to do that most people (really) don&apos;t want to do</itunes:summary>
      <itunes:subtitle>Nearly everyone wants to be a leader.

We ask the same 11 questions in every final interview with our prospective teammates. When we ask where people think they want to be in ten years, nearly all candidates say they want to be leaders.

But the truth is, many actually want to do something other than the actual work of leadership. They want what many believe comes with being a leader: money, power, and prestige. But strip what society has adorned to leadership, and most people would choose another path. 

Why? There are four things start-up leaders have to do that most people (really) don&apos;t want to do</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>4</itunes:season>
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      <title>Super Bowl Week Two: Three Things I Learned From The First Las Vegas Super Bowl</title>
      <description><![CDATA[Three Things I Learned in SaaS, Sports, Tech, & Live Events
Super Bowl Edition: Week 2
	
Las Vegas' debut as a Super Bowl host was a wild success. It was easy to get around, there was an abundance of rooms and entertainment venues, and even the game was easy to get in and out of. 
	
Three Things I Learned from the first Las Vegas Super Bowl:
 
1. Las Vegas will enter the new regular rotation. 
 
In the old days, the Super Bowl regular rotation was (with number of Super Bowls hosted): Miami (11), Southern California (11), New Orleans (10), Tampa (5), Phoenix (4)
 
Recently, the NFL has awarded Super Bowls to the rotation cities and to cities with new stadiums. Las Vegas fell under the "new stadium" classification but, given the way the city hosted the game, the strength of the market, and the city's ability to handle inclement weather, there's no doubt Las Vegas will be in the rotation once a decade going forward.
 
From the looks of things, the rotation will be (from West to East): San Francisco, Southern California, Las Vegas, Phoenix, Houston, New Orleans, Atlanta, Tampa and Miami
 
2. I failed at my promise 
 
The first years of TicketManager (then known as CEG and Spotlight) were very rough. We were broke, working every waking hour, and weary. 
 
I played golf one day with a an older pseudo family member who was about to pull away from his business and enjoy retirement. I remember the conversation vividly. He felt so guilty doing the things he'd earned - like playing golf and working a (gasp) eight hour day for a change.
 
I was adamant in my response and feelings that I'd never feel guilty if we got through the dark times. And boy were they dark.
 
All weekend in Vegas my better half noticed I looked detached and like I wasn't enjoying the incredible access we had with customers and partners. I turned down dinner invites and passed on access and invitations to others. Truth is: I felt really guilty.
 
At our wind-down dinner on Sunday after the game, our VP Sales was clearly exhausted. I mentioned to my wife that "I hope he gets everything he deserves. He works so hard and cares so much." I hadn't seen him all week. 
 
She stopped me in my tracks when she responded: "You do too. And don't forget it."
 
After dinner I was talking to an entrepreneur friend. I asked him if he was taking Monday off. "No" he responded "there's not point in it. It just delays the work I need to do anyways."
 
Me neither.
 
So many think being an entrepreneur ends with half-days and freedom.
 
It doesn't. Freedom has fangs. And the to-do list never stops. I thought I'd be able to enjoy the fruits at some point. I now know that's not part of the game…and I don't want it to be. 
 
3. When we work the event, we aren't part of the event. 
 
Last week I got to go to the Grammys, the Super Bowl, and the events around them. One thing stands out to me as strange: When the people who work the event post as if they're attending the event. 
 
It's strange to me. We're the servants of the event. We weren't invited to have the fun. It happens at every Grammys and Super Bowl party. Very strange.  
]]></description>
      <pubDate>Fri, 16 Feb 2024 16:40:07 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/super-bowl-week-two-three-things-i-learned-from-the-first-las-vegas-super-bowl-irhWZ0Mo</link>
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      <itunes:title>Super Bowl Week Two: Three Things I Learned From The First Las Vegas Super Bowl</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7c747767-b557-4245-a985-00ee7a5b0e73/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:03</itunes:duration>
      <itunes:summary>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events
Super Bowl Edition: Week 2
	
Las Vegas&apos; debut as a Super Bowl host was a wild success. It was easy to get around, there was an abundance of rooms and entertainment venues, and even the game was easy to get in and out of. 
	
Three Things I Learned from the first Las Vegas Super Bowl:
 
1. Las Vegas will enter the new regular rotation. 
 
In the old days, the Super Bowl regular rotation was (with number of Super Bowls hosted): Miami (11), Southern California (11), New Orleans (10), Tampa (5), Phoenix (4)
 
Recently, the NFL has awarded Super Bowls to the rotation cities and to cities with new stadiums. Las Vegas fell under the &quot;new stadium&quot; classification but, given the way the city hosted the game, the strength of the market, and the city&apos;s ability to handle inclement weather, there&apos;s no doubt Las Vegas will be in the rotation once a decade going forward.
 
From the looks of things, the rotation will be (from West to East): San Francisco, Southern California, Las Vegas, Phoenix, Houston, New Orleans, Atlanta, Tampa and Miami
 
2. I failed at my promise 
 
The first years of TicketManager (then known as CEG and Spotlight) were very rough. We were broke, working every waking hour, and weary. 
 
I played golf one day with a an older pseudo family member who was about to pull away from his business and enjoy retirement. I remember the conversation vividly. He felt so guilty doing the things he&apos;d earned - like playing golf and working a (gasp) eight hour day for a change.
 
I was adamant in my response and feelings that I&apos;d never feel guilty if we got through the dark times. And boy were they dark.
 
All weekend in Vegas my better half noticed I looked detached and like I wasn&apos;t enjoying the incredible access we had with customers and partners. I turned down dinner invites and passed on access and invitations to others. Truth is: I felt really guilty.
 
At our wind-down dinner on Sunday after the game, our VP Sales was clearly exhausted. I mentioned to my wife that &quot;I hope he gets everything he deserves. He works so hard and cares so much.&quot; I hadn&apos;t seen him all week. 
 
She stopped me in my tracks when she responded: &quot;You do too. And don&apos;t forget it.&quot;
 
After dinner I was talking to an entrepreneur friend. I asked him if he was taking Monday off. &quot;No&quot; he responded &quot;there&apos;s not point in it. It just delays the work I need to do anyways.&quot;
 
Me neither.
 
So many think being an entrepreneur ends with half-days and freedom.
 
It doesn&apos;t. Freedom has fangs. And the to-do list never stops. I thought I&apos;d be able to enjoy the fruits at some point. I now know that&apos;s not part of the game…and I don&apos;t want it to be. 
 
3. When we work the event, we aren&apos;t part of the event. 
 
Last week I got to go to the Grammys, the Super Bowl, and the events around them. One thing stands out to me as strange: When the people who work the event post as if they&apos;re attending the event. 
 
It&apos;s strange to me. We&apos;re the servants of the event. We weren&apos;t invited to have the fun. It happens at every Grammys and Super Bowl party. Very strange. </itunes:summary>
      <itunes:subtitle>Three Things I Learned in SaaS, Sports, Tech, &amp; Live Events
Super Bowl Edition: Week 2
	
Las Vegas&apos; debut as a Super Bowl host was a wild success. It was easy to get around, there was an abundance of rooms and entertainment venues, and even the game was easy to get in and out of. 
	
Three Things I Learned from the first Las Vegas Super Bowl:
 
1. Las Vegas will enter the new regular rotation. 
 
In the old days, the Super Bowl regular rotation was (with number of Super Bowls hosted): Miami (11), Southern California (11), New Orleans (10), Tampa (5), Phoenix (4)
 
Recently, the NFL has awarded Super Bowls to the rotation cities and to cities with new stadiums. Las Vegas fell under the &quot;new stadium&quot; classification but, given the way the city hosted the game, the strength of the market, and the city&apos;s ability to handle inclement weather, there&apos;s no doubt Las Vegas will be in the rotation once a decade going forward.
 
From the looks of things, the rotation will be (from West to East): San Francisco, Southern California, Las Vegas, Phoenix, Houston, New Orleans, Atlanta, Tampa and Miami
 
2. I failed at my promise 
 
The first years of TicketManager (then known as CEG and Spotlight) were very rough. We were broke, working every waking hour, and weary. 
 
I played golf one day with a an older pseudo family member who was about to pull away from his business and enjoy retirement. I remember the conversation vividly. He felt so guilty doing the things he&apos;d earned - like playing golf and working a (gasp) eight hour day for a change.
 
I was adamant in my response and feelings that I&apos;d never feel guilty if we got through the dark times. And boy were they dark.
 
All weekend in Vegas my better half noticed I looked detached and like I wasn&apos;t enjoying the incredible access we had with customers and partners. I turned down dinner invites and passed on access and invitations to others. Truth is: I felt really guilty.
 
At our wind-down dinner on Sunday after the game, our VP Sales was clearly exhausted. I mentioned to my wife that &quot;I hope he gets everything he deserves. He works so hard and cares so much.&quot; I hadn&apos;t seen him all week. 
 
She stopped me in my tracks when she responded: &quot;You do too. And don&apos;t forget it.&quot;
 
After dinner I was talking to an entrepreneur friend. I asked him if he was taking Monday off. &quot;No&quot; he responded &quot;there&apos;s not point in it. It just delays the work I need to do anyways.&quot;
 
Me neither.
 
So many think being an entrepreneur ends with half-days and freedom.
 
It doesn&apos;t. Freedom has fangs. And the to-do list never stops. I thought I&apos;d be able to enjoy the fruits at some point. I now know that&apos;s not part of the game…and I don&apos;t want it to be. 
 
3. When we work the event, we aren&apos;t part of the event. 
 
Last week I got to go to the Grammys, the Super Bowl, and the events around them. One thing stands out to me as strange: When the people who work the event post as if they&apos;re attending the event. 
 
It&apos;s strange to me. We&apos;re the servants of the event. We weren&apos;t invited to have the fun. It happens at every Grammys and Super Bowl party. Very strange. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
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      <title>Super Bowl Week One: Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events</title>
      <description><![CDATA[What I've learned about working the Super Bowl over the years - part one 
]]></description>
      <pubDate>Fri, 2 Feb 2024 05:18:13 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/super-bowl-week-one-three-things-i-learned-in-saas-sports-tech-live-events-UqsXMZaz</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/a2ae26ac-f570-4cb0-b485-78ddd715eb7f/super-bowl-thumbnail.jpg" width="1280"/>
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      <itunes:title>Super Bowl Week One: Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7a9ee2f1-2a8c-417d-a969-15fd5465502e/3000x3000/super-bowl-thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:50</itunes:duration>
      <itunes:summary>What I&apos;ve learned about working the Super Bowl over the years - part one</itunes:summary>
      <itunes:subtitle>What I&apos;ve learned about working the Super Bowl over the years - part one</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>4</itunes:season>
    </item>
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      <guid isPermaLink="false">20be8618-c42f-443e-a15f-2e3ecb2fb61e</guid>
      <title>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events 1-19-24</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech, & Live Events: 

On layoffs, cuts, and competition

1. Surviving an attacking bear is a lot different than advancing a career. 
Growing up playing sports, there were always tryouts. And, unfortunately, there usually weren't enough spots for everyone. 
 
Usually, when someone doesn't make a team, get one of the promotions, or gets caught in downsizing, they focus on who they believe was the worst of those who did get the job.
"They took 12 players, and I'm better than the 11th and 12th" is a trap. 
 
There are often reasons those last two are in their spots. An example:
 
When I played club volleyball growing up, we had a team with invitation-only tryouts during my junior year. Nike had pulled together the best local players and started a club with only one team in one age group to win gold in 1997. The coach, flying in weekly from Los Angeles, took ten kids. I was tenth.

There were a lot of better players than me who complained, but I was taken as a project with potential. The following year, I was a starter. 
 
In my senior year, we took ten kids once again. One of them, my good friend to this day, played defense. We took him over a lot of outstanding players who could play multiple positions. They all whined, and still do, that they were "robbed by politics" and should have been on the team instead of him. 
 
They are wrong. He was a good player, and, more importantly, he was the absolute best teammate any of us ever had. He was a huge reason for all our success- which made him more valuable to our team than any of those other guys.
 
When a sales team does layoffs, they often cut the "bottom 30%." Now, I'm not justifying layoffs at all. (We're guilty of it once - 13 people at the beginning of Covid, when live events went away for a year - done before PPP - and hired them all back within six months.) But nobody in the top 50% is concerned. The top half of the leaderboard is usually safe. 
 
We're not running from a bear. We need to be at the top of the pack. Trust me, I've been 10th out of 10. It's not a place anyone wants to be. 

2. Cut to the clear line. I learned a similar lesson from my better half, who was a competitive cheerleader growing up at the highest levels. Her coach would say every year there was no roster size; they would "cut to the natural line," which I find to be terrific wisdom. 
 
When we set out to hire X number of people for a team, we sometimes don’t find enough talented people. But sometimes we find too many. I've found cheer coach advice perfect: Cut to the natural line. One of our best hires was an "extra" hire in 2013. She's on the executive team here today.
 
3. Sometimes it's just not personal. 

Everything is personal to us. It's who we are . But sometimes, there just isn't room and a decision has to be made. Sometimes, it's not because we're not good enough, it's because someone is a better fit for what they're looking for. I was told, in college, I didn't get an internship because I wasn't professional enough in how I spoke. Then I made a nice living in sales. I wish we lived in a world where we could hire everyone and everyone made the team. But sometimes, not making it is the best blessing. 
 
]]></description>
      <pubDate>Fri, 19 Jan 2024 13:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-1-19-24-t3mDW5D7</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/bfb729ef-5c09-4496-97ec-fdae948c71a0/thumbnail.jpg" width="1280"/>
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      <itunes:title>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events 1-19-24</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/df950eba-2451-491a-ab59-3427392abcec/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:33</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events: 

On layoffs, cuts, and competition

1. Surviving an attacking bear is a lot different than advancing a career. 
Growing up playing sports, there were always tryouts. And, unfortunately, there usually weren&apos;t enough spots for everyone. 
 
Usually, when someone doesn&apos;t make a team, get one of the promotions, or gets caught in downsizing, they focus on who they believe was the worst of those who did get the job.
&quot;They took 12 players, and I&apos;m better than the 11th and 12th&quot; is a trap. 
 
There are often reasons those last two are in their spots. An example:
 
When I played club volleyball growing up, we had a team with invitation-only tryouts during my junior year. Nike had pulled together the best local players and started a club with only one team in one age group to win gold in 1997. The coach, flying in weekly from Los Angeles, took ten kids. I was tenth.

There were a lot of better players than me who complained, but I was taken as a project with potential. The following year, I was a starter. 
 
In my senior year, we took ten kids once again. One of them, my good friend to this day, played defense. We took him over a lot of outstanding players who could play multiple positions. They all whined, and still do, that they were &quot;robbed by politics&quot; and should have been on the team instead of him. 
 
They are wrong. He was a good player, and, more importantly, he was the absolute best teammate any of us ever had. He was a huge reason for all our success- which made him more valuable to our team than any of those other guys.
 
When a sales team does layoffs, they often cut the &quot;bottom 30%.&quot; Now, I&apos;m not justifying layoffs at all. (We&apos;re guilty of it once - 13 people at the beginning of Covid, when live events went away for a year - done before PPP - and hired them all back within six months.) But nobody in the top 50% is concerned. The top half of the leaderboard is usually safe. 
 
We&apos;re not running from a bear. We need to be at the top of the pack. Trust me, I&apos;ve been 10th out of 10. It&apos;s not a place anyone wants to be. 

2. Cut to the clear line. I learned a similar lesson from my better half, who was a competitive cheerleader growing up at the highest levels. Her coach would say every year there was no roster size; they would &quot;cut to the natural line,&quot; which I find to be terrific wisdom. 
 
When we set out to hire X number of people for a team, we sometimes don’t find enough talented people. But sometimes we find too many. I&apos;ve found cheer coach advice perfect: Cut to the natural line. One of our best hires was an &quot;extra&quot; hire in 2013. She&apos;s on the executive team here today.
 
3. Sometimes it&apos;s just not personal. 

Everything is personal to us. It&apos;s who we are . But sometimes, there just isn&apos;t room and a decision has to be made. Sometimes, it&apos;s not because we&apos;re not good enough, it&apos;s because someone is a better fit for what they&apos;re looking for. I was told, in college, I didn&apos;t get an internship because I wasn&apos;t professional enough in how I spoke. Then I made a nice living in sales. I wish we lived in a world where we could hire everyone and everyone made the team. But sometimes, not making it is the best blessing. 
</itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events: 

On layoffs, cuts, and competition

1. Surviving an attacking bear is a lot different than advancing a career. 
Growing up playing sports, there were always tryouts. And, unfortunately, there usually weren&apos;t enough spots for everyone. 
 
Usually, when someone doesn&apos;t make a team, get one of the promotions, or gets caught in downsizing, they focus on who they believe was the worst of those who did get the job.
&quot;They took 12 players, and I&apos;m better than the 11th and 12th&quot; is a trap. 
 
There are often reasons those last two are in their spots. An example:
 
When I played club volleyball growing up, we had a team with invitation-only tryouts during my junior year. Nike had pulled together the best local players and started a club with only one team in one age group to win gold in 1997. The coach, flying in weekly from Los Angeles, took ten kids. I was tenth.

There were a lot of better players than me who complained, but I was taken as a project with potential. The following year, I was a starter. 
 
In my senior year, we took ten kids once again. One of them, my good friend to this day, played defense. We took him over a lot of outstanding players who could play multiple positions. They all whined, and still do, that they were &quot;robbed by politics&quot; and should have been on the team instead of him. 
 
They are wrong. He was a good player, and, more importantly, he was the absolute best teammate any of us ever had. He was a huge reason for all our success- which made him more valuable to our team than any of those other guys.
 
When a sales team does layoffs, they often cut the &quot;bottom 30%.&quot; Now, I&apos;m not justifying layoffs at all. (We&apos;re guilty of it once - 13 people at the beginning of Covid, when live events went away for a year - done before PPP - and hired them all back within six months.) But nobody in the top 50% is concerned. The top half of the leaderboard is usually safe. 
 
We&apos;re not running from a bear. We need to be at the top of the pack. Trust me, I&apos;ve been 10th out of 10. It&apos;s not a place anyone wants to be. 

2. Cut to the clear line. I learned a similar lesson from my better half, who was a competitive cheerleader growing up at the highest levels. Her coach would say every year there was no roster size; they would &quot;cut to the natural line,&quot; which I find to be terrific wisdom. 
 
When we set out to hire X number of people for a team, we sometimes don’t find enough talented people. But sometimes we find too many. I&apos;ve found cheer coach advice perfect: Cut to the natural line. One of our best hires was an &quot;extra&quot; hire in 2013. She&apos;s on the executive team here today.
 
3. Sometimes it&apos;s just not personal. 

Everything is personal to us. It&apos;s who we are . But sometimes, there just isn&apos;t room and a decision has to be made. Sometimes, it&apos;s not because we&apos;re not good enough, it&apos;s because someone is a better fit for what they&apos;re looking for. I was told, in college, I didn&apos;t get an internship because I wasn&apos;t professional enough in how I spoke. Then I made a nice living in sales. I wish we lived in a world where we could hire everyone and everyone made the team. But sometimes, not making it is the best blessing. 
</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>4</itunes:season>
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      <title>Three Things I Learned in SaaS, Sports, Tech &amp; Live Events 1/12/24</title>
      <description><![CDATA[This week's learnings include: 
- Wisdom from a very successful friend on selling a business 
- Why Stanford's loss is our gain as employers 
- The blessing of traveling on a shoestring budget for many years  
]]></description>
      <pubDate>Fri, 12 Jan 2024 22:56:06 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-1-12-24-xKRZKtZ_</link>
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      <itunes:title>Three Things I Learned in SaaS, Sports, Tech &amp; Live Events 1/12/24</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/eb348065-66c8-42b0-af15-19c72bd9536e/3000x3000/thumbnail-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:11</itunes:duration>
      <itunes:summary>This week&apos;s learnings include: 
- Wisdom from a very successful friend on selling a business 
- Why Stanford&apos;s loss is our gain as employers 
- The blessing of traveling on a shoestring budget for many years </itunes:summary>
      <itunes:subtitle>This week&apos;s learnings include: 
- Wisdom from a very successful friend on selling a business 
- Why Stanford&apos;s loss is our gain as employers 
- The blessing of traveling on a shoestring budget for many years </itunes:subtitle>
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      <itunes:episode>2</itunes:episode>
      <itunes:season>4</itunes:season>
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      <title>Aloha! The First Things Things of 2024</title>
      <description><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech & Live Events:  </p><p> </p><p>1. Do the thing at the start of the year, season, or quarter,  not at the end.  </p><p> </p><p>We started TicketManager on Sept 27, 2007. End of a quarter and end of year</p><p> </p><p>We raised one of our rounds on Nov 1. End of year in final quarter  </p><p> </p><p>It’s a really small thing, but we’ve had to explain it quite often when talking about YoY trends</p><p> </p><p>It costs nothing to wait until the start of a new cycle, quarter, or year.  There’s plenty to explain along the way. I don’t need something else.  </p><p> </p><p>2. The great RFP awakening.  </p><p> </p><p>2023 was a year of correction for SaaS businesses. Growth slowed for many, NRR dropped, Net Expansion went off a cliff (see chart), layoffs were rampant, FCF was king, and profitability mattered once again  </p><p> </p><p>But something else happened too:</p><p> </p><p>Discipline in services returned.  </p><p> </p><p>growth-at-all-costs businesses learned that growth has a cost. And it changed customer expectations.  </p><p> </p><p>Customer after customer came to us looking to switch vendors. The problem, the deals they were offering were money losers. I saw it in so many businesses too, specifically SaaS, Agencies, and live events.  </p><p> </p><p>Investors were eating that loss in the name of future profits only they learned those profits weren’t coming.  </p><p> </p><p>Now those customers are wandering the market looking for someone to respond to their RFP terms.  </p><p> </p><p>Our answer has always been the same: No thanks. Suggest the same for you. Business is best when everyone is healthy. We're not going to pay $100 for something and sell it for $90.  </p><p> </p><p>3. Covid tried to kill the multi-year deal.  </p><p> </p><p>SaaS TCV bookings targets got smashed this year as customers felt burned being stuck in multi-year deals over Covid.  </p><p> </p><p>See #2 on this one. Don’t break the math. Do what will grow your business into a healthy vendor your customers can rely on. Let your competitors repeat the mistakes of the past. Once in a one year, companies don't go to multi year.  </p><p> </p><p>4. Stars like confetti.  </p><p> </p><p>I hope you had a terrific holiday.  </p><p> </p><p>The fallen world is built to tear down beauty.  </p><p> </p><p>But when God shows it in moments, in people, and in nature, man is it breathtaking.  </p><p> </p><p>As Rustin Cohle proclaimed when looking at the vastness of the dark night sky in True Detective: “Once there was only dark, if you ask me the light's winning”</p><p> </p><p>Happy New Year.  </p><p> </p><p>#TeamLight </p>
]]></description>
      <pubDate>Fri, 5 Jan 2024 14:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/aloha-the-first-things-things-of-2024-Yd3DIGC_</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/b2e48db5-7370-45d9-9b60-b4b03cd60286/thumbnail.jpg" width="1280"/>
      <content:encoded><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech & Live Events:  </p><p> </p><p>1. Do the thing at the start of the year, season, or quarter,  not at the end.  </p><p> </p><p>We started TicketManager on Sept 27, 2007. End of a quarter and end of year</p><p> </p><p>We raised one of our rounds on Nov 1. End of year in final quarter  </p><p> </p><p>It’s a really small thing, but we’ve had to explain it quite often when talking about YoY trends</p><p> </p><p>It costs nothing to wait until the start of a new cycle, quarter, or year.  There’s plenty to explain along the way. I don’t need something else.  </p><p> </p><p>2. The great RFP awakening.  </p><p> </p><p>2023 was a year of correction for SaaS businesses. Growth slowed for many, NRR dropped, Net Expansion went off a cliff (see chart), layoffs were rampant, FCF was king, and profitability mattered once again  </p><p> </p><p>But something else happened too:</p><p> </p><p>Discipline in services returned.  </p><p> </p><p>growth-at-all-costs businesses learned that growth has a cost. And it changed customer expectations.  </p><p> </p><p>Customer after customer came to us looking to switch vendors. The problem, the deals they were offering were money losers. I saw it in so many businesses too, specifically SaaS, Agencies, and live events.  </p><p> </p><p>Investors were eating that loss in the name of future profits only they learned those profits weren’t coming.  </p><p> </p><p>Now those customers are wandering the market looking for someone to respond to their RFP terms.  </p><p> </p><p>Our answer has always been the same: No thanks. Suggest the same for you. Business is best when everyone is healthy. We're not going to pay $100 for something and sell it for $90.  </p><p> </p><p>3. Covid tried to kill the multi-year deal.  </p><p> </p><p>SaaS TCV bookings targets got smashed this year as customers felt burned being stuck in multi-year deals over Covid.  </p><p> </p><p>See #2 on this one. Don’t break the math. Do what will grow your business into a healthy vendor your customers can rely on. Let your competitors repeat the mistakes of the past. Once in a one year, companies don't go to multi year.  </p><p> </p><p>4. Stars like confetti.  </p><p> </p><p>I hope you had a terrific holiday.  </p><p> </p><p>The fallen world is built to tear down beauty.  </p><p> </p><p>But when God shows it in moments, in people, and in nature, man is it breathtaking.  </p><p> </p><p>As Rustin Cohle proclaimed when looking at the vastness of the dark night sky in True Detective: “Once there was only dark, if you ask me the light's winning”</p><p> </p><p>Happy New Year.  </p><p> </p><p>#TeamLight </p>
]]></content:encoded>
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      <itunes:title>Aloha! The First Things Things of 2024</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:04:22</itunes:duration>
      <itunes:summary>The Three Things I Learned This Week In SaaS, Sports, Tech, &amp; Live Events for the first week of 2024</itunes:summary>
      <itunes:subtitle>The Three Things I Learned This Week In SaaS, Sports, Tech, &amp; Live Events for the first week of 2024</itunes:subtitle>
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      <title>What We Can Learn About Business From Netflix&apos;s &quot;Wrestlers&quot; Documentary Series</title>
      <description><![CDATA[	46. "Wrestlers" - The Netflix Documentary on Al Snow's Ohio Valley Wrestling could be taught as a full semester course in business school. The show chronicles the plight of a small wrestling business which has been around for decades but is struggling to adapt to the ever changing environment around them (spoiler: the Netflix exposure gave them a huge bounce after the show). What I learned watching "The Wrestlers" and have seen in my career: 
		a. "How we've always done it" - those sinking the ship are often the ones stubbornly killing their own business who will fight any change. OVW was once a prominent player in wrestling. Back in the day, there were wrestling territories. These were smaller outfits who would act as a feeder system to the bigger businesses - WWE, WCW (now owned by WWE) and AEW. In the past decade, the WWE has bought up territories and created their own minor-league where they develop talent. At the same time, cable TV, especially regional cable, has fallen off a cliff. OVW was on a fast track to bankruptcy until two new investors bought in. It's a fascinating watch to see how stuck in the past the wrestlers and Al Snow are when discussing what to do next. An example: The new investors wanted to tour more and partner with local venues - which seemed successful. Al wanted to build to a big Pay Per View at the end of the year with the goal of 500 buys. They got 70. Yes, 70. At $15 a piece that's a whopping $1,050. That market opp had passed, and they wouldn't adapt. Will happen to you to. How we do things in our business today is so different than five years ago. Oh, and when you're trying to implement change in your org or a customers? You'll get the same pushback. It isn't nefarious, it's human nature. 
		b. Never act impulsively in the moment. There are multiple blow ups between managers, investors, and the "talent." People get heated. It happens. That's not the time to do anything. This isn't a Morgan Wallen tune. Get out of there before you damage your culture. 
		c. Wanting something isn't enough. A harsh reality in life is watching someone who really wants something, works hard for it, and doesn't get it. The show is full of people who won't let go of a dream that just won't happen - both in the "talent" and on the business side. And they're stuck because of it. I wanted to play in the NBA. Good thing I gave that up as I love what I'm doing now. We can get stuck rooting for people, but, in the end, this is a business. We have to love them enough to help them move on. The show provided a bump for the stars. Had it not come to town, they were all reduced to wrestling in parks in front of hands full of people while working the night shift at the Holiday Inn to make ends meet. 
	
I don't get to watch a lot of TV, but The Wrestlers was worth my time if you're looking for something to watch. 
 
]]></description>
      <pubDate>Fri, 15 Dec 2023 13:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/what-we-can-learn-about-business-from-netflixs-wrestlers-documentary-series-wsAMyh1J</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/bbad45da-f6fb-4a86-b3e6-52d83e24a6d8/wrestlers.jpg" width="1280"/>
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      <itunes:title>What We Can Learn About Business From Netflix&apos;s &quot;Wrestlers&quot; Documentary Series</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/ac14bfe8-12df-4e22-acd3-1caf56395cdd/3000x3000/wrestlers.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:26</itunes:duration>
      <itunes:summary>	46. &quot;Wrestlers&quot; - The Netflix Documentary on Al Snow&apos;s Ohio Valley Wrestling could be taught as a full semester course in business school. The show chronicles the plight of a small wrestling business which has been around for decades but is struggling to adapt to the ever changing environment around them (spoiler: the Netflix exposure gave them a huge bounce after the show). What I learned watching &quot;The Wrestlers&quot; and have seen in my career: 
		a. &quot;How we&apos;ve always done it&quot; - those sinking the ship are often the ones stubbornly killing their own business who will fight any change. OVW was once a prominent player in wrestling. Back in the day, there were wrestling territories. These were smaller outfits who would act as a feeder system to the bigger businesses - WWE, WCW (now owned by WWE) and AEW. In the past decade, the WWE has bought up territories and created their own minor-league where they develop talent. At the same time, cable TV, especially regional cable, has fallen off a cliff. OVW was on a fast track to bankruptcy until two new investors bought in. It&apos;s a fascinating watch to see how stuck in the past the wrestlers and Al Snow are when discussing what to do next. An example: The new investors wanted to tour more and partner with local venues - which seemed successful. Al wanted to build to a big Pay Per View at the end of the year with the goal of 500 buys. They got 70. Yes, 70. At $15 a piece that&apos;s a whopping $1,050. That market opp had passed, and they wouldn&apos;t adapt. Will happen to you to. How we do things in our business today is so different than five years ago. Oh, and when you&apos;re trying to implement change in your org or a customers? You&apos;ll get the same pushback. It isn&apos;t nefarious, it&apos;s human nature. 
		b. Never act impulsively in the moment. There are multiple blow ups between managers, investors, and the &quot;talent.&quot; People get heated. It happens. That&apos;s not the time to do anything. This isn&apos;t a Morgan Wallen tune. Get out of there before you damage your culture. 
		c. Wanting something isn&apos;t enough. A harsh reality in life is watching someone who really wants something, works hard for it, and doesn&apos;t get it. The show is full of people who won&apos;t let go of a dream that just won&apos;t happen - both in the &quot;talent&quot; and on the business side. And they&apos;re stuck because of it. I wanted to play in the NBA. Good thing I gave that up as I love what I&apos;m doing now. We can get stuck rooting for people, but, in the end, this is a business. We have to love them enough to help them move on. The show provided a bump for the stars. Had it not come to town, they were all reduced to wrestling in parks in front of hands full of people while working the night shift at the Holiday Inn to make ends meet. 
	
I don&apos;t get to watch a lot of TV, but The Wrestlers was worth my time if you&apos;re looking for something to watch. 
</itunes:summary>
      <itunes:subtitle>	46. &quot;Wrestlers&quot; - The Netflix Documentary on Al Snow&apos;s Ohio Valley Wrestling could be taught as a full semester course in business school. The show chronicles the plight of a small wrestling business which has been around for decades but is struggling to adapt to the ever changing environment around them (spoiler: the Netflix exposure gave them a huge bounce after the show). What I learned watching &quot;The Wrestlers&quot; and have seen in my career: 
		a. &quot;How we&apos;ve always done it&quot; - those sinking the ship are often the ones stubbornly killing their own business who will fight any change. OVW was once a prominent player in wrestling. Back in the day, there were wrestling territories. These were smaller outfits who would act as a feeder system to the bigger businesses - WWE, WCW (now owned by WWE) and AEW. In the past decade, the WWE has bought up territories and created their own minor-league where they develop talent. At the same time, cable TV, especially regional cable, has fallen off a cliff. OVW was on a fast track to bankruptcy until two new investors bought in. It&apos;s a fascinating watch to see how stuck in the past the wrestlers and Al Snow are when discussing what to do next. An example: The new investors wanted to tour more and partner with local venues - which seemed successful. Al wanted to build to a big Pay Per View at the end of the year with the goal of 500 buys. They got 70. Yes, 70. At $15 a piece that&apos;s a whopping $1,050. That market opp had passed, and they wouldn&apos;t adapt. Will happen to you to. How we do things in our business today is so different than five years ago. Oh, and when you&apos;re trying to implement change in your org or a customers? You&apos;ll get the same pushback. It isn&apos;t nefarious, it&apos;s human nature. 
		b. Never act impulsively in the moment. There are multiple blow ups between managers, investors, and the &quot;talent.&quot; People get heated. It happens. That&apos;s not the time to do anything. This isn&apos;t a Morgan Wallen tune. Get out of there before you damage your culture. 
		c. Wanting something isn&apos;t enough. A harsh reality in life is watching someone who really wants something, works hard for it, and doesn&apos;t get it. The show is full of people who won&apos;t let go of a dream that just won&apos;t happen - both in the &quot;talent&quot; and on the business side. And they&apos;re stuck because of it. I wanted to play in the NBA. Good thing I gave that up as I love what I&apos;m doing now. We can get stuck rooting for people, but, in the end, this is a business. We have to love them enough to help them move on. The show provided a bump for the stars. Had it not come to town, they were all reduced to wrestling in parks in front of hands full of people while working the night shift at the Holiday Inn to make ends meet. 
	
I don&apos;t get to watch a lot of TV, but The Wrestlers was worth my time if you&apos;re looking for something to watch. 
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      <title>What I Learned Playing College Sports</title>
      <description><![CDATA[<ol><li>What I learned in business from playing sports in college.</li></ol><p> </p><p>I played volleyball at USC. Not exactly the big time - but a fun time and the top of the mountain (at the time) for a small sport.*</p><p> </p><p>What was it like?</p><p> </p><p>I graduated high school in June. In July, I got a list of classes for the upcoming semester. As an athlete, I got to register first! Seems like a bonus, yes?</p><p> </p><p>No. It's for a reason. Practice was from 2-6 pm each day with occasional weight training, which would go until 7. Be there, dressed and ready, at 1:45. So I had to cross off 60% of the available classes.</p><p> </p><p>My day was simple during my freshman year:</p><ul><li>8 am to 1 pm: To take a full load, I'd have classes until 1 pm every day. That left me 45 minutes to eat lunch, get to the locker room, get dressed, get taped, and get to practice.</li><li>2 pm to 6 pm: Practice. Competing hard with the best in the country to try and get on the court.</li><li>6 pm Shower up, change, get to the cafeteria, and eat dinner.</li><li>7 pm-9 pm: Mandatory study hours. Each athlete had to do ten supervised hours each week. If we wanted free time on the weekends, we had to get it done during the week</li><li>9 pm: Back to the dorm for the first time since 8 am - if only just to drop off a backpack.</li></ul><p> </p><p>That's 13 hours. If we had a group project with non-athletes, this was the only time we could meet - and they weren't keen on it as it was party time for most.</p><p> </p><p>Every. Single. Day. There were no days off. The football player’s schedule was worse.</p><p> </p><p>Ten players were in my freshman class - ranked second in the country. One of them played all four years at USC. Four played for the USA and one, who didn’t finish, was an All-American. </p><p> </p><p>What I learned from playing sports in college:</p><ol><li>Hire college athletes. Having the physical ability to play sports has nearly zero to do with succeeding in most workplaces. Getting buckets on the hardwood or running fast won't help someone sell more insurance or write better code. But the discipline to get good grades while playing a college sport? That's miles ahead of most. The same goes for those who held down a job and got good marks in school.</li><li>There's always someone trying to take my spot. The sooner we learn how to use that competition and fear, the better. I played a lot and even started a few times as a true freshman. The next year, the #1 recruit at the position chose USC. And then again the next. That's life. College athletes know that better than most.</li><li>You better love what you do. I only played for two years at USC. When I got there, I loved volleyball. I played year-round and spent the summer after high school playing for Team USA. The following summer, I was burned out and, though selected to the U20 USA National Team, I declined and went home to Cupertino. One year later, I was done with the game - even though I started 10 of my last 11 matches and finished the 11th. My career path hasn't been much different. The more I've risen, the less balance there is. I learned early, I needed to love what I do. And I'm so grateful that I do.</li><li>Shortcuts only hurt me. Nobody else. The cheating at USC was rampant. Thanks to friends on the football team, I got copies of tests in advance, had tutors try to do my homework for me, and even had my midterm essay swapped out with the starting running backs. I played volleyball. I needed to get an education. There were so many chances to take shortcuts. I learned not to</li><li>Never underestimate what I’m capable of. Volleyball is a spring sport, so the first practices are in small groups. I was paired with a setter, Caleb, and a fifth-year senior, Trent, who played my position. He absolutely humiliated me. As one-sided a beating as one could endure. I called my dad after practice near tears to tell him I couldn’t do this. The game is so much faster so much higher off the ground. He reassured me that they wouldn’t have brought me there if they didn’t think I could do it. Stick with it. <br /><br />I was seventh out of seven on the middle blocker depth chart at our first full-squad practice. I barely got to play. Only the top two started. <br /><br />I started my first match four months later. That felt like an impossible outcome after that first small group practice. </li><li>A bonus non-work related one: Share this experience with the overeager youth sports parents. Too many push their kids toward this life without knowing what it really is. The glitz is nice, but there is a LOT of grit behind it. </li></ol><p> </p><p>College sports aren't for everyone. It turns out they weren't really for me - though I had some great times and learned many life lessons.</p><p>Go Trojans =)</p>
]]></description>
      <pubDate>Thu, 14 Dec 2023 22:16:36 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
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      <content:encoded><![CDATA[<ol><li>What I learned in business from playing sports in college.</li></ol><p> </p><p>I played volleyball at USC. Not exactly the big time - but a fun time and the top of the mountain (at the time) for a small sport.*</p><p> </p><p>What was it like?</p><p> </p><p>I graduated high school in June. In July, I got a list of classes for the upcoming semester. As an athlete, I got to register first! Seems like a bonus, yes?</p><p> </p><p>No. It's for a reason. Practice was from 2-6 pm each day with occasional weight training, which would go until 7. Be there, dressed and ready, at 1:45. So I had to cross off 60% of the available classes.</p><p> </p><p>My day was simple during my freshman year:</p><ul><li>8 am to 1 pm: To take a full load, I'd have classes until 1 pm every day. That left me 45 minutes to eat lunch, get to the locker room, get dressed, get taped, and get to practice.</li><li>2 pm to 6 pm: Practice. Competing hard with the best in the country to try and get on the court.</li><li>6 pm Shower up, change, get to the cafeteria, and eat dinner.</li><li>7 pm-9 pm: Mandatory study hours. Each athlete had to do ten supervised hours each week. If we wanted free time on the weekends, we had to get it done during the week</li><li>9 pm: Back to the dorm for the first time since 8 am - if only just to drop off a backpack.</li></ul><p> </p><p>That's 13 hours. If we had a group project with non-athletes, this was the only time we could meet - and they weren't keen on it as it was party time for most.</p><p> </p><p>Every. Single. Day. There were no days off. The football player’s schedule was worse.</p><p> </p><p>Ten players were in my freshman class - ranked second in the country. One of them played all four years at USC. Four played for the USA and one, who didn’t finish, was an All-American. </p><p> </p><p>What I learned from playing sports in college:</p><ol><li>Hire college athletes. Having the physical ability to play sports has nearly zero to do with succeeding in most workplaces. Getting buckets on the hardwood or running fast won't help someone sell more insurance or write better code. But the discipline to get good grades while playing a college sport? That's miles ahead of most. The same goes for those who held down a job and got good marks in school.</li><li>There's always someone trying to take my spot. The sooner we learn how to use that competition and fear, the better. I played a lot and even started a few times as a true freshman. The next year, the #1 recruit at the position chose USC. And then again the next. That's life. College athletes know that better than most.</li><li>You better love what you do. I only played for two years at USC. When I got there, I loved volleyball. I played year-round and spent the summer after high school playing for Team USA. The following summer, I was burned out and, though selected to the U20 USA National Team, I declined and went home to Cupertino. One year later, I was done with the game - even though I started 10 of my last 11 matches and finished the 11th. My career path hasn't been much different. The more I've risen, the less balance there is. I learned early, I needed to love what I do. And I'm so grateful that I do.</li><li>Shortcuts only hurt me. Nobody else. The cheating at USC was rampant. Thanks to friends on the football team, I got copies of tests in advance, had tutors try to do my homework for me, and even had my midterm essay swapped out with the starting running backs. I played volleyball. I needed to get an education. There were so many chances to take shortcuts. I learned not to</li><li>Never underestimate what I’m capable of. Volleyball is a spring sport, so the first practices are in small groups. I was paired with a setter, Caleb, and a fifth-year senior, Trent, who played my position. He absolutely humiliated me. As one-sided a beating as one could endure. I called my dad after practice near tears to tell him I couldn’t do this. The game is so much faster so much higher off the ground. He reassured me that they wouldn’t have brought me there if they didn’t think I could do it. Stick with it. <br /><br />I was seventh out of seven on the middle blocker depth chart at our first full-squad practice. I barely got to play. Only the top two started. <br /><br />I started my first match four months later. That felt like an impossible outcome after that first small group practice. </li><li>A bonus non-work related one: Share this experience with the overeager youth sports parents. Too many push their kids toward this life without knowing what it really is. The glitz is nice, but there is a LOT of grit behind it. </li></ol><p> </p><p>College sports aren't for everyone. It turns out they weren't really for me - though I had some great times and learned many life lessons.</p><p>Go Trojans =)</p>
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I played volleyball at USC. Not exactly the big time - but a fun time and the top of the mountain (at the time) for a small sport.*
	
What was it like?

I share what I learned through the experience and how that&apos;s helped me - and others- in business. </itunes:summary>
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I played volleyball at USC. Not exactly the big time - but a fun time and the top of the mountain (at the time) for a small sport.*
	
What was it like?

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Be great and get left alone. A personal preference here but: I like being left alone to do my job. Now don't get me wrong, I love learning from those around, ahead, and behind me in their careers and seek those people out. But I don't like someone asking me what I'm doing, having regular check-in meetings, and micro-managing me. I don't believe most people do. 

Thing things I've learned to be left alone at work 
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      <pubDate>Fri, 3 Nov 2023 07:00:00 +0000</pubDate>
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Be great and get left alone. A personal preference here but: I like being left alone to do my job. Now don&apos;t get me wrong, I love learning from those around, ahead, and behind me in their careers and seek those people out. But I don&apos;t like someone asking me what I&apos;m doing, having regular check-in meetings, and micro-managing me. I don&apos;t believe most people do. 

Thing things I&apos;ve learned to be left alone at work</itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events
	
Be great and get left alone. A personal preference here but: I like being left alone to do my job. Now don&apos;t get me wrong, I love learning from those around, ahead, and behind me in their careers and seek those people out. But I don&apos;t like someone asking me what I&apos;m doing, having regular check-in meetings, and micro-managing me. I don&apos;t believe most people do. 

Thing things I&apos;ve learned to be left alone at work</itunes:subtitle>
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      <description><![CDATA[This week we explore: 
- The sports business market and some of the current struggles 
- The sponsorship have and have nots 
- Bringing your whole fan to work  
]]></description>
      <pubDate>Thu, 2 Nov 2023 21:02:01 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
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      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 10.27.23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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- The sponsorship have and have nots 
- Bringing your whole fan to work </itunes:summary>
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- The sponsorship have and have nots 
- Bringing your whole fan to work </itunes:subtitle>
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      <description><![CDATA[This week on the Three Things I discuss: 
1)  How much the curve has dropped for an enterprise business to be successful in 2023
2) What changing a job title did to our applicants and why it wasn't a good thing 
3) Just how much junk mail is on LinkedIn 
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      <pubDate>Fri, 6 Oct 2023 23:41:54 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-10623-QZ4WkUjm</link>
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2) What changing a job title did to our applicants and why it wasn&apos;t a good thing 
3) Just how much junk mail is on LinkedIn</itunes:subtitle>
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      <description><![CDATA[How having an offer pulled on me twenty years ago changed the way we team build 
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      <pubDate>Fri, 29 Sep 2023 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-92923-how-a-rescinded-offer-changed-the-way-we-team-build-qmq98JqK</link>
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      <itunes:title>Three Things I Learned In SaaS, Sports, Tech, &amp; Live Events 9.29.23 - How a rescinded offer changed the way we team build</itunes:title>
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      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech & Live Events: 

1. There's no food at the pantry 
2. Our career and "La Catedral" 
3. A great quote  
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      <pubDate>Fri, 22 Sep 2023 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
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1. There&apos;s no food at the pantry 
2. Our career and &quot;La Catedral&quot; 
3. A great quote </itunes:summary>
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1. There&apos;s no food at the pantry 
2. Our career and &quot;La Catedral&quot; 
3. A great quote </itunes:subtitle>
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      <description><![CDATA[Insider stories of LeBron's greatest game and how winning an argument would have sunk our business  
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      <pubDate>Fri, 15 Sep 2023 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
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      <description><![CDATA[Spent the week at the US Open and got inundated by content from the annual cloud meet-up at Saastr in the Bay Area. 

What I learned in a busy week in sports and SaaS!  
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      <pubDate>Fri, 8 Sep 2023 15:09:28 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-us-open-week-and-saastr-5l_n7KRL</link>
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What I learned in a busy week in sports and SaaS! </itunes:summary>
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What I learned in a busy week in sports and SaaS! </itunes:subtitle>
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Getting cut, getting our opportunity, and some great one-liners  
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      <pubDate>Fri, 1 Sep 2023 14:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
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      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:04:25</itunes:duration>
      <itunes:summary>This week, I discuss Trey Lance and the cold business of business. 

Getting cut, getting our opportunity, and some great one-liners </itunes:summary>
      <itunes:subtitle>This week, I discuss Trey Lance and the cold business of business. 

Getting cut, getting our opportunity, and some great one-liners </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>50</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">7d6c2254-f3fb-4c47-bef4-e412592b4a93</guid>
      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events: Techstars Sports Week</title>
      <description><![CDATA[<ol><li>"Oh, that's your guy?" - The worst thing you can hear in the industry, according to NBA Champion turned investor Brandon Williams. Williams espoused the importance of taking time to nurse relationships and fight off the urge to move too quickly in our careers and in deals. When we rush towards our goals and bring below par people to the table, our judgement of character will be questioned and that's not easily earned back. </li><li>Up and coming conferences have enormous ROI. We built our business on the IEG conference. It was small and easy to get access to decision makers who mattered for us. I went every year and we sponsored it for the final few. The MIT Sloan Sports Analytics Conference was the same for us in the early 10's. I never missed it. Take chances on smaller conferences, like One-Zero, which are well-run, and you'll get incredible access to network with hard-to-meet influencers in your industry. Big and well known conferences can be good too but in a far different way as access is difficult to the network we're hoping to meet.  </li><li>You're getting married, so forget the games. There is so much advice on how to raise capital. Much of it is terrific advice similar to terrific sales advice. Just remember, you're getting work-married. If they don't want to invest in you or your idea and cite a small reason, like 'losing momentum in the process' or maybe not having the best deck, then you dodged a bullet. The interest has to go both ways. Yes, a small percentage of companies move really fast. But most great companies, and some exceptional ones, take years and years.  </li><li>Is there value behind the numbers? Everyone wants to talk about vanity metrics like % growth or top-line numbers, but real investors will see right through those. Yes, you may have a competitor doing "$100m at 50%" and that sounds scary, but what is the margin? Is there a path to actually making money? Spent a lot of time with investors this week and there is fatigue around companies overselling their position. If you're good, just tell the truth. It works. </li><li>If you know it all, don't get offended when people question it. Had a heated (on their side) exchange with a founder. They're 50-50 founders who "will split everything equally and come to an agreement over all differences of opinions." We tried that. It didn't work and cost me friendships which are still mending. I politely pointed out what they're attempting is the exception, not the rule, and I really do hope it works out for them. The vitriol I was met (by one of them) makes it clear they've heard this before. I'm all for swimming against the grain. Yelling at the fish on the way by is a waste of time. </li><li>"Riches in the Niches" - Andrea Pagnanelli of National Cycling League discussing LAFC's approach to partners as they built a billion dollar team. That kind of laser focus on a market leads to big outcomes. </li><li>"I need to get up earlier" - Every time we travel east it takes only one or two days to realize….I need to get up even earlier when at home. East coast bias is real in enterprise/smb. </li></ol>
]]></description>
      <pubDate>Fri, 25 Aug 2023 13:58:03 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-techstars-sports-week-A1yDvNsL</link>
      <content:encoded><![CDATA[<ol><li>"Oh, that's your guy?" - The worst thing you can hear in the industry, according to NBA Champion turned investor Brandon Williams. Williams espoused the importance of taking time to nurse relationships and fight off the urge to move too quickly in our careers and in deals. When we rush towards our goals and bring below par people to the table, our judgement of character will be questioned and that's not easily earned back. </li><li>Up and coming conferences have enormous ROI. We built our business on the IEG conference. It was small and easy to get access to decision makers who mattered for us. I went every year and we sponsored it for the final few. The MIT Sloan Sports Analytics Conference was the same for us in the early 10's. I never missed it. Take chances on smaller conferences, like One-Zero, which are well-run, and you'll get incredible access to network with hard-to-meet influencers in your industry. Big and well known conferences can be good too but in a far different way as access is difficult to the network we're hoping to meet.  </li><li>You're getting married, so forget the games. There is so much advice on how to raise capital. Much of it is terrific advice similar to terrific sales advice. Just remember, you're getting work-married. If they don't want to invest in you or your idea and cite a small reason, like 'losing momentum in the process' or maybe not having the best deck, then you dodged a bullet. The interest has to go both ways. Yes, a small percentage of companies move really fast. But most great companies, and some exceptional ones, take years and years.  </li><li>Is there value behind the numbers? Everyone wants to talk about vanity metrics like % growth or top-line numbers, but real investors will see right through those. Yes, you may have a competitor doing "$100m at 50%" and that sounds scary, but what is the margin? Is there a path to actually making money? Spent a lot of time with investors this week and there is fatigue around companies overselling their position. If you're good, just tell the truth. It works. </li><li>If you know it all, don't get offended when people question it. Had a heated (on their side) exchange with a founder. They're 50-50 founders who "will split everything equally and come to an agreement over all differences of opinions." We tried that. It didn't work and cost me friendships which are still mending. I politely pointed out what they're attempting is the exception, not the rule, and I really do hope it works out for them. The vitriol I was met (by one of them) makes it clear they've heard this before. I'm all for swimming against the grain. Yelling at the fish on the way by is a waste of time. </li><li>"Riches in the Niches" - Andrea Pagnanelli of National Cycling League discussing LAFC's approach to partners as they built a billion dollar team. That kind of laser focus on a market leads to big outcomes. </li><li>"I need to get up earlier" - Every time we travel east it takes only one or two days to realize….I need to get up even earlier when at home. East coast bias is real in enterprise/smb. </li></ol>
]]></content:encoded>
      <enclosure length="5133511" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/1152763f-e984-44d2-b50b-32abaac41a5c/audio/710f3379-3407-4e90-9c8a-deaefd62aa74/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events: Techstars Sports Week</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/378215d8-cd64-45ae-8897-e762f375f7fb/3000x3000/thumbnail-082523.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:20</itunes:duration>
      <itunes:summary>Sports Tech Start-Up Week: 

Spent the week at the One-Zero Tech Stars Sports conference learning and hearing all things start-up. </itunes:summary>
      <itunes:subtitle>Sports Tech Start-Up Week: 

Spent the week at the One-Zero Tech Stars Sports conference learning and hearing all things start-up. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>49</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Three Things I Learned In SaaS, Sports Tech, &amp; Live Events 7.28.23</title>
      <description><![CDATA[Three Things I Learned This Week In SaaS, Sports, Tech & Live Events 

World Ticket Conference Edition 

	1. The Empire Strikes Back 
	
Just a few years ago, the Viagogo purchase of StubHub was publicly flogged as "The Worst Deal Ever." Covid caused cost cuts and the orgs weren't allowed to operate together as they worked their way through government approval.  
	
At WTC, word was StubHub has reclaimed their market share, is, reportedly, doing big CAGR numbers, and the investors are "very happy with Eric."
	
Ya'll know how much I love the Charlie Wilson's War "We'll See" scene. Applicable, again, here.  
	
2. Boom times in the secondary market 

The public may hate brokers, but they're cleaning up right now. The feel of the conference was of fat and happy players doing great margins. Many expected these kinds of numbers were going to hit as we came out of Covid. It took longer than many thought, but it looks like they're here now. Taylor Swift, F1 and other 'new' popular events are driving the big dollars. 

3. Is the MLB Deal Working? 

So far, market share numbers haven't changed too much post SeatGeek's MLB deal (rumored at ~$75m). We'll be curious to see how the market share wars play out through the year as there may be some noise in the signal. SeatGeek's integration wasn't ready for Opening Day and rolled out mid Q2 so that may be a reason there wasn't a big shift in the attached numbers. 

4. Bots, Pricing, Distribution and Money 

There was much more private money interest at the show than in years past. Ticketing has long been something to be "disrupted" and there are generally a few investors who trickle in and out. That noise has gotten louder as private equity and VC dollars circle the live events and ticketing markets, yet again. The hot topics this year for investors: distribution tools, pricing tools, and "browser tools" (read: bots. Nobody knows what a bot actually is. There are a number of 'automation tools' which are really just bots but being packaged as something else). In fairness, it isn't really clear in the law what a bot is and does, so the opportunists will push that envelope as far as they can.  
]]></description>
      <pubDate>Fri, 28 Jul 2023 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-72823-3HkDCKjt</link>
      <enclosure length="3291983" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/638ec4e4-8299-4cde-bc5b-d27ff8cf5df3/audio/ed2f7792-873f-4041-bf66-d26b5451d2d9/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports Tech, &amp; Live Events 7.28.23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/dcb62978-e9a7-49e2-a0a5-d214cf8f3002/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:25</itunes:duration>
      <itunes:summary>Three Things I Learned This Week In SaaS, Sports, Tech &amp; Live Events 

World Ticket Conference Edition 

	1. The Empire Strikes Back 
	
Just a few years ago, the Viagogo purchase of StubHub was publicly flogged as &quot;The Worst Deal Ever.&quot; Covid caused cost cuts and the orgs weren&apos;t allowed to operate together as they worked their way through government approval.  
	
At WTC, word was StubHub has reclaimed their market share, is, reportedly, doing big CAGR numbers, and the investors are &quot;very happy with Eric.&quot;
	
Ya&apos;ll know how much I love the Charlie Wilson&apos;s War &quot;We&apos;ll See&quot; scene. Applicable, again, here.  
	
2. Boom times in the secondary market 

The public may hate brokers, but they&apos;re cleaning up right now. The feel of the conference was of fat and happy players doing great margins. Many expected these kinds of numbers were going to hit as we came out of Covid. It took longer than many thought, but it looks like they&apos;re here now. Taylor Swift, F1 and other &apos;new&apos; popular events are driving the big dollars. 

3. Is the MLB Deal Working? 

So far, market share numbers haven&apos;t changed too much post SeatGeek&apos;s MLB deal (rumored at ~$75m). We&apos;ll be curious to see how the market share wars play out through the year as there may be some noise in the signal. SeatGeek&apos;s integration wasn&apos;t ready for Opening Day and rolled out mid Q2 so that may be a reason there wasn&apos;t a big shift in the attached numbers. 

4. Bots, Pricing, Distribution and Money 

There was much more private money interest at the show than in years past. Ticketing has long been something to be &quot;disrupted&quot; and there are generally a few investors who trickle in and out. That noise has gotten louder as private equity and VC dollars circle the live events and ticketing markets, yet again. The hot topics this year for investors: distribution tools, pricing tools, and &quot;browser tools&quot; (read: bots. Nobody knows what a bot actually is. There are a number of &apos;automation tools&apos; which are really just bots but being packaged as something else). In fairness, it isn&apos;t really clear in the law what a bot is and does, so the opportunists will push that envelope as far as they can. </itunes:summary>
      <itunes:subtitle>Three Things I Learned This Week In SaaS, Sports, Tech &amp; Live Events 

World Ticket Conference Edition 

	1. The Empire Strikes Back 
	
Just a few years ago, the Viagogo purchase of StubHub was publicly flogged as &quot;The Worst Deal Ever.&quot; Covid caused cost cuts and the orgs weren&apos;t allowed to operate together as they worked their way through government approval.  
	
At WTC, word was StubHub has reclaimed their market share, is, reportedly, doing big CAGR numbers, and the investors are &quot;very happy with Eric.&quot;
	
Ya&apos;ll know how much I love the Charlie Wilson&apos;s War &quot;We&apos;ll See&quot; scene. Applicable, again, here.  
	
2. Boom times in the secondary market 

The public may hate brokers, but they&apos;re cleaning up right now. The feel of the conference was of fat and happy players doing great margins. Many expected these kinds of numbers were going to hit as we came out of Covid. It took longer than many thought, but it looks like they&apos;re here now. Taylor Swift, F1 and other &apos;new&apos; popular events are driving the big dollars. 

3. Is the MLB Deal Working? 

So far, market share numbers haven&apos;t changed too much post SeatGeek&apos;s MLB deal (rumored at ~$75m). We&apos;ll be curious to see how the market share wars play out through the year as there may be some noise in the signal. SeatGeek&apos;s integration wasn&apos;t ready for Opening Day and rolled out mid Q2 so that may be a reason there wasn&apos;t a big shift in the attached numbers. 

4. Bots, Pricing, Distribution and Money 

There was much more private money interest at the show than in years past. Ticketing has long been something to be &quot;disrupted&quot; and there are generally a few investors who trickle in and out. That noise has gotten louder as private equity and VC dollars circle the live events and ticketing markets, yet again. The hot topics this year for investors: distribution tools, pricing tools, and &quot;browser tools&quot; (read: bots. Nobody knows what a bot actually is. There are a number of &apos;automation tools&apos; which are really just bots but being packaged as something else). In fairness, it isn&apos;t really clear in the law what a bot is and does, so the opportunists will push that envelope as far as they can. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>48</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Three Things I Learned In SaaS, Sports Tech &amp; Live Events 7.21.23 - The Three Laws of Sales</title>
      <description><![CDATA[<p>This week I talk about the Three Immutable Laws Of Sales  </p><p>1) Sell Something Great  </p><p>2) Be Yourself  </p><p>3) Do No Harm </p>
]]></description>
      <pubDate>Fri, 21 Jul 2023 19:02:21 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-72123-the-three-laws-of-sales-Ccg2HFLh</link>
      <content:encoded><![CDATA[<p>This week I talk about the Three Immutable Laws Of Sales  </p><p>1) Sell Something Great  </p><p>2) Be Yourself  </p><p>3) Do No Harm </p>
]]></content:encoded>
      <enclosure length="4008783" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/63911562-22ff-4094-a2c4-816d2bbeab2e/audio/89b7e90f-ea7a-4095-b754-37af7578a074/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports Tech &amp; Live Events 7.21.23 - The Three Laws of Sales</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/832321bf-8115-4eed-805a-b30b7c7453dd/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:10</itunes:duration>
      <itunes:summary>This week I talk about the Three Immutable Laws Of Sales 
1) Sell Something Great 
2) Be Yourself 
3) Do No Harm </itunes:summary>
      <itunes:subtitle>This week I talk about the Three Immutable Laws Of Sales 
1) Sell Something Great 
2) Be Yourself 
3) Do No Harm </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>47</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">b84f7df0-48a7-421c-9994-bd85485dbe95</guid>
      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 7-17-23</title>
      <description><![CDATA[We talk about kissing frogs along the way, the audacity of those who will ask for jobs after hurting you, and yetis. Enjoy!  
]]></description>
      <pubDate>Mon, 17 Jul 2023 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-7-17-23-ewFu4wUy</link>
      <enclosure length="4636976" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/65102b62-9a0b-43c4-a8b5-2433653ab0d9/audio/4ad9f737-1bef-43bc-be53-e28fa653b931/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 7-17-23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/59aae3a5-faf5-41db-9cc7-08c8f5d7176e/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:49</itunes:duration>
      <itunes:summary>We talk about kissing frogs along the way, the audacity of those who will ask for jobs after hurting you, and yetis. Enjoy! </itunes:summary>
      <itunes:subtitle>We talk about kissing frogs along the way, the audacity of those who will ask for jobs after hurting you, and yetis. Enjoy! </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>46</itunes:episode>
      <itunes:season>3</itunes:season>
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    <item>
      <guid isPermaLink="false">2532f56d-d738-4ccf-8faf-583795669cda</guid>
      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events - What I learned from 5 days at the AAU Championships</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech and Live Events 

Spent last week at my son's Junior National Volleyball tournament in Orlando (3rd place!). What I learned about business (and life) from 5 days in Florida capped off by a surprise medal: 

1. A loss can be a win more often than we think - part six. In 2011, we thought we'd hooked a whale. FedEx was doing an rfp to replace their internally built ticket management system, which was actually a pretty good system, as the owners were retiring. We drove the RFP, had a number of meetings, and the big pitch felt like a formality. It wasn't. We lost. It was crushing. The biggest opportunity to date and we lost it to a competitor. I remember the drink at the bar after like it was yesterday. 

On day 2 of Junior Nationals, our son's team got upset. A few really tough calls made what should have been a blow out a too-close game and the boys lost. The path to a medal would go through the #1 team in the country. 
	
We stayed in touch with FedEx. Just over a year later, a phone call came. The vendor had dropped the ball. They wanted to make a switch. We've been proud to be their vendor ever since. 
	
Turns out, the #1 team in the country was a good match-up for our boys in the quarterfinals. They won. If they hadn't lost those two close heartbreakers on day 2 and day 3, they would have drawn the eventual winner instead. The scene from "Charlie Wilson's War" continues to amaze me, in life and business. 

2. Matthew 7 and I'm asking. Prior to the match-up with the top team, I was talking to a friend who is a Pastor. I told him "It's Matthew 7, and I'm asking." I have a hard time praying for wins. We're so blessed in so much I feel guilty and often sell GOD short. What he said to me blew my mind: "Ask. Let's be honest, HE already knows!" 

In 2016, right after we raised our B round, we were given a mandate: hire a COO. We searched for awhile and didn't have any luck. Finally, we found one. The perfect person. But, we couldn't afford him. 

We weren't having any luck in talent, so I called a dear friend I knew from Church who was a hitter in talent at Workday for advice- did he know anyone who we could call. "I'll call you back in five minutes" was the response. He called and asked me why I didn't ask him? I didn't think he'd leave his big time gig to join our shop. 

So I asked. He joined us. Then he called the COO and asked him. And he joined us too. 

Ask. It's okay. 
	
3. Everybody happy makes nobody happy. In the world of youth sports everyone wants their shine. Business is no different and it’s a lesson I learned the hard way. At the big tourneys, the coaches select the All-Tournament players. To adults, All-Tournament awards in 13u sports aren't a big deal. 

But they are to the kids. One coach wanted to spread the love around by giving all tournament to kids who hadn’t won it before. Seems like a great idea. Jim Halpert had the same idea when trying to blend birthdays in “The Office.” I’ve tried it too at work with just about everything: food, awards, social events. Try to make everyone happy. And why not? Shouldn’t we all be happy for one another? 

Doesn’t work that way. I’ve learned to give the accolades to those who are earning them. Otherwise I’ve just created a mess of sore feelings and resentment. In talking to one of his star players parents after the tournament, that player was furious and "wouldn't come back next year."

It was reinforced what I've learned too many times: Be fair. Be transparent. And be as just as I can be. Otherwise, nobody is happy. 
 
]]></description>
      <pubDate>Fri, 7 Jul 2023 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-what-i-learned-from-5-days-at-the-aau-championships-O7xsxWjY</link>
      <enclosure length="5516362" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/33a03d68-432f-425b-a211-b5811561f3e0/audio/5145beb0-7be1-4247-8615-f4c56299c2f7/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events - What I learned from 5 days at the AAU Championships</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/651a0101-3111-4876-9d4b-086a09331863/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:44</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech and Live Events 

Spent last week at my son&apos;s Junior National Volleyball tournament in Orlando (3rd place!). What I learned about business (and life) from 5 days in Florida capped off by a surprise medal: 

1. A loss can be a win more often than we think - part six. In 2011, we thought we&apos;d hooked a whale. FedEx was doing an rfp to replace their internally built ticket management system, which was actually a pretty good system, as the owners were retiring. We drove the RFP, had a number of meetings, and the big pitch felt like a formality. It wasn&apos;t. We lost. It was crushing. The biggest opportunity to date and we lost it to a competitor. I remember the drink at the bar after like it was yesterday. 

On day 2 of Junior Nationals, our son&apos;s team got upset. A few really tough calls made what should have been a blow out a too-close game and the boys lost. The path to a medal would go through the #1 team in the country. 
	
We stayed in touch with FedEx. Just over a year later, a phone call came. The vendor had dropped the ball. They wanted to make a switch. We&apos;ve been proud to be their vendor ever since. 
	
Turns out, the #1 team in the country was a good match-up for our boys in the quarterfinals. They won. If they hadn&apos;t lost those two close heartbreakers on day 2 and day 3, they would have drawn the eventual winner instead. The scene from &quot;Charlie Wilson&apos;s War&quot; continues to amaze me, in life and business. 

2. Matthew 7 and I&apos;m asking. Prior to the match-up with the top team, I was talking to a friend who is a Pastor. I told him &quot;It&apos;s Matthew 7, and I&apos;m asking.&quot; I have a hard time praying for wins. We&apos;re so blessed in so much I feel guilty and often sell GOD short. What he said to me blew my mind: &quot;Ask. Let&apos;s be honest, HE already knows!&quot; 

In 2016, right after we raised our B round, we were given a mandate: hire a COO. We searched for awhile and didn&apos;t have any luck. Finally, we found one. The perfect person. But, we couldn&apos;t afford him. 

We weren&apos;t having any luck in talent, so I called a dear friend I knew from Church who was a hitter in talent at Workday for advice- did he know anyone who we could call. &quot;I&apos;ll call you back in five minutes&quot; was the response. He called and asked me why I didn&apos;t ask him? I didn&apos;t think he&apos;d leave his big time gig to join our shop. 

So I asked. He joined us. Then he called the COO and asked him. And he joined us too. 

Ask. It&apos;s okay. 
	
3. Everybody happy makes nobody happy. In the world of youth sports everyone wants their shine. Business is no different and it’s a lesson I learned the hard way. At the big tourneys, the coaches select the All-Tournament players. To adults, All-Tournament awards in 13u sports aren&apos;t a big deal. 

But they are to the kids. One coach wanted to spread the love around by giving all tournament to kids who hadn’t won it before. Seems like a great idea. Jim Halpert had the same idea when trying to blend birthdays in “The Office.” I’ve tried it too at work with just about everything: food, awards, social events. Try to make everyone happy. And why not? Shouldn’t we all be happy for one another? 

Doesn’t work that way. I’ve learned to give the accolades to those who are earning them. Otherwise I’ve just created a mess of sore feelings and resentment. In talking to one of his star players parents after the tournament, that player was furious and &quot;wouldn&apos;t come back next year.&quot;

It was reinforced what I&apos;ve learned too many times: Be fair. Be transparent. And be as just as I can be. Otherwise, nobody is happy. 
</itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech and Live Events 

Spent last week at my son&apos;s Junior National Volleyball tournament in Orlando (3rd place!). What I learned about business (and life) from 5 days in Florida capped off by a surprise medal: 

1. A loss can be a win more often than we think - part six. In 2011, we thought we&apos;d hooked a whale. FedEx was doing an rfp to replace their internally built ticket management system, which was actually a pretty good system, as the owners were retiring. We drove the RFP, had a number of meetings, and the big pitch felt like a formality. It wasn&apos;t. We lost. It was crushing. The biggest opportunity to date and we lost it to a competitor. I remember the drink at the bar after like it was yesterday. 

On day 2 of Junior Nationals, our son&apos;s team got upset. A few really tough calls made what should have been a blow out a too-close game and the boys lost. The path to a medal would go through the #1 team in the country. 
	
We stayed in touch with FedEx. Just over a year later, a phone call came. The vendor had dropped the ball. They wanted to make a switch. We&apos;ve been proud to be their vendor ever since. 
	
Turns out, the #1 team in the country was a good match-up for our boys in the quarterfinals. They won. If they hadn&apos;t lost those two close heartbreakers on day 2 and day 3, they would have drawn the eventual winner instead. The scene from &quot;Charlie Wilson&apos;s War&quot; continues to amaze me, in life and business. 

2. Matthew 7 and I&apos;m asking. Prior to the match-up with the top team, I was talking to a friend who is a Pastor. I told him &quot;It&apos;s Matthew 7, and I&apos;m asking.&quot; I have a hard time praying for wins. We&apos;re so blessed in so much I feel guilty and often sell GOD short. What he said to me blew my mind: &quot;Ask. Let&apos;s be honest, HE already knows!&quot; 

In 2016, right after we raised our B round, we were given a mandate: hire a COO. We searched for awhile and didn&apos;t have any luck. Finally, we found one. The perfect person. But, we couldn&apos;t afford him. 

We weren&apos;t having any luck in talent, so I called a dear friend I knew from Church who was a hitter in talent at Workday for advice- did he know anyone who we could call. &quot;I&apos;ll call you back in five minutes&quot; was the response. He called and asked me why I didn&apos;t ask him? I didn&apos;t think he&apos;d leave his big time gig to join our shop. 

So I asked. He joined us. Then he called the COO and asked him. And he joined us too. 

Ask. It&apos;s okay. 
	
3. Everybody happy makes nobody happy. In the world of youth sports everyone wants their shine. Business is no different and it’s a lesson I learned the hard way. At the big tourneys, the coaches select the All-Tournament players. To adults, All-Tournament awards in 13u sports aren&apos;t a big deal. 

But they are to the kids. One coach wanted to spread the love around by giving all tournament to kids who hadn’t won it before. Seems like a great idea. Jim Halpert had the same idea when trying to blend birthdays in “The Office.” I’ve tried it too at work with just about everything: food, awards, social events. Try to make everyone happy. And why not? Shouldn’t we all be happy for one another? 

Doesn’t work that way. I’ve learned to give the accolades to those who are earning them. Otherwise I’ve just created a mess of sore feelings and resentment. In talking to one of his star players parents after the tournament, that player was furious and &quot;wouldn&apos;t come back next year.&quot;

It was reinforced what I&apos;ve learned too many times: Be fair. Be transparent. And be as just as I can be. Otherwise, nobody is happy. 
</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>45</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
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      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 6.23.23</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech and Live Events 

1. Selling out is bad advice. There are a number of gurus out there, led recently by one I admire a lot, Scott Galloway, offering the advice that chasing your passion is an outlier game for billionaires which means we're better off pursuing what we're good at. It is an important topic for me as I once had to make the decision to keep doing what I was good at, and safe in at a big stable company (News Corp), or jump ship to take a big risk on a short term job in sports (thanks Jerry Maguire for debuting at just the right time in my life). As I've gotten more blessings and 'things of this world,' I've had the chance to spend time with very "successful" people. Too many are miserable and stuck in the fuzzy handcuffs. They 'did what they were supposed to' and once they caught the rabbit, they realized they don't want the rabbit. Scott is so impressive. I really admire his content. Personally, I think he's very wrong on this one. I really do love my job. A lot. If he had put that content out and I had come across it in my 20's, I may not be here. I only get to go around this carousel once and I'm glad I'm doing it on the pony I chose and not the path of least resistance. Work is so much of our lives - I'd like to spend it on something I really care about - and by that, I mean something I'll do for the rest of my life even when it's not for money. 
	
2. We all missed the point in the Karate Kid (At least Mr. Miyagi didn't). "Beating" someone proves nothing, changes nothing, and actually makes us all worse. Talking to some parents this week gave me a revelation I'm ashamed I didn't see earlier. We were discussing when a kid talks crap or tears down our boys and both dads advice to their sons in that situation was "well then go beat them and shut them up." Advice I've heard a lot and seems common. Heck, that's the entire premise of the movie (You're alright LaRusso!- forget how we've tortured you for months let's just move on). But what does that achieve? So we beat them in sports or business. Does that make us right? Better? Does it justify anything? Does that make us loving or help change the world for the better like I assume we want? Or does it just make us feel better personally while the vanquished change nothing about what they're doing? Michael Jordan beat everyone. Does that make him better? I watched his documentary and I can say with certainty I don't want to be 'like mike' at all. Or like Steve Jobs. Or, or, or. All it does is take us from "asshole" to "asshole who won at X." Trust me, I know. I won a lot when I was an asshole as a kid - and I'm very ashamed of all of it. I've never once seen someone change their feelings about someone or their actions after they lost to them. IME, when the 'good guy' beats the 'bad' guy, the 'bad' guy just comes back more intense. Try spending time with high schoolers these days - they ramp up the venom in ways that would make William Golding blush. Winning is great. I really like it. But not at all costs and it improves just about nothing.  Just about everyone who change the world for Christ was murdered. 10 of the disciples, Paul, and on and on. The world "beat" them. But who changed it more? Work in progress for me. 
	
3. SaaS is hurting and the buyers are flexing. We do multi-year deals for our software. We do this because, like most SaaS orgs, we lose quite a bit of money on a new customer for quite awhile before we get paid back and turn a profit (GMPP = X). Never before has there been more insistence on 1-year deals. I believe there are two reasons: 1) SaaS is hurting so badly, that many of these smaller/newer firms will cede and do the one year deal - which is bad for everyone and 2) As vendors get more desperate in the face of heavy churn, they'll do just about anything. The SaaS crunch hasn't hit us (thank you Lord), but we are seeing a change out there. Don't do bad deals. They're worse than no deals. 

4. Self-promotion is necessary. Last week I shared that LinkedIn has gotten pretty cringy. In reading "A Short History of Nearly Everything" by Bill Bryson, the author highlights a number of super impressive people who didn't get accolades due to a total lack of self-promotion. Isaac Newton sat on breakthroughs for 20+ years. Reminds me of Jeff Clark finding, and surfing, Mavericks for 10 years before telling anyone else. It may be cringy, but there seems to be a need for it to a certain extent.  
]]></description>
      <pubDate>Fri, 23 Jun 2023 17:25:36 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-62323-HTM83hmP</link>
      <enclosure length="5265168" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/d5fef994-a075-4bbf-ac87-016c8ffd2dc7/audio/b40004f2-41e8-4d7f-aa9b-82b56ca5e004/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 6.23.23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/06c7e82b-d738-48e2-94a6-0f3ebbe4ae1f/3000x3000/thumbnail-3.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:29</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech and Live Events 

1. Selling out is bad advice. There are a number of gurus out there, led recently by one I admire a lot, Scott Galloway, offering the advice that chasing your passion is an outlier game for billionaires which means we&apos;re better off pursuing what we&apos;re good at. It is an important topic for me as I once had to make the decision to keep doing what I was good at, and safe in at a big stable company (News Corp), or jump ship to take a big risk on a short term job in sports (thanks Jerry Maguire for debuting at just the right time in my life). As I&apos;ve gotten more blessings and &apos;things of this world,&apos; I&apos;ve had the chance to spend time with very &quot;successful&quot; people. Too many are miserable and stuck in the fuzzy handcuffs. They &apos;did what they were supposed to&apos; and once they caught the rabbit, they realized they don&apos;t want the rabbit. Scott is so impressive. I really admire his content. Personally, I think he&apos;s very wrong on this one. I really do love my job. A lot. If he had put that content out and I had come across it in my 20&apos;s, I may not be here. I only get to go around this carousel once and I&apos;m glad I&apos;m doing it on the pony I chose and not the path of least resistance. Work is so much of our lives - I&apos;d like to spend it on something I really care about - and by that, I mean something I&apos;ll do for the rest of my life even when it&apos;s not for money. 
	
2. We all missed the point in the Karate Kid (At least Mr. Miyagi didn&apos;t). &quot;Beating&quot; someone proves nothing, changes nothing, and actually makes us all worse. Talking to some parents this week gave me a revelation I&apos;m ashamed I didn&apos;t see earlier. We were discussing when a kid talks crap or tears down our boys and both dads advice to their sons in that situation was &quot;well then go beat them and shut them up.&quot; Advice I&apos;ve heard a lot and seems common. Heck, that&apos;s the entire premise of the movie (You&apos;re alright LaRusso!- forget how we&apos;ve tortured you for months let&apos;s just move on). But what does that achieve? So we beat them in sports or business. Does that make us right? Better? Does it justify anything? Does that make us loving or help change the world for the better like I assume we want? Or does it just make us feel better personally while the vanquished change nothing about what they&apos;re doing? Michael Jordan beat everyone. Does that make him better? I watched his documentary and I can say with certainty I don&apos;t want to be &apos;like mike&apos; at all. Or like Steve Jobs. Or, or, or. All it does is take us from &quot;asshole&quot; to &quot;asshole who won at X.&quot; Trust me, I know. I won a lot when I was an asshole as a kid - and I&apos;m very ashamed of all of it. I&apos;ve never once seen someone change their feelings about someone or their actions after they lost to them. IME, when the &apos;good guy&apos; beats the &apos;bad&apos; guy, the &apos;bad&apos; guy just comes back more intense. Try spending time with high schoolers these days - they ramp up the venom in ways that would make William Golding blush. Winning is great. I really like it. But not at all costs and it improves just about nothing.  Just about everyone who change the world for Christ was murdered. 10 of the disciples, Paul, and on and on. The world &quot;beat&quot; them. But who changed it more? Work in progress for me. 
	
3. SaaS is hurting and the buyers are flexing. We do multi-year deals for our software. We do this because, like most SaaS orgs, we lose quite a bit of money on a new customer for quite awhile before we get paid back and turn a profit (GMPP = X). Never before has there been more insistence on 1-year deals. I believe there are two reasons: 1) SaaS is hurting so badly, that many of these smaller/newer firms will cede and do the one year deal - which is bad for everyone and 2) As vendors get more desperate in the face of heavy churn, they&apos;ll do just about anything. The SaaS crunch hasn&apos;t hit us (thank you Lord), but we are seeing a change out there. Don&apos;t do bad deals. They&apos;re worse than no deals. 

4. Self-promotion is necessary. Last week I shared that LinkedIn has gotten pretty cringy. In reading &quot;A Short History of Nearly Everything&quot; by Bill Bryson, the author highlights a number of super impressive people who didn&apos;t get accolades due to a total lack of self-promotion. Isaac Newton sat on breakthroughs for 20+ years. Reminds me of Jeff Clark finding, and surfing, Mavericks for 10 years before telling anyone else. It may be cringy, but there seems to be a need for it to a certain extent. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech and Live Events 

1. Selling out is bad advice. There are a number of gurus out there, led recently by one I admire a lot, Scott Galloway, offering the advice that chasing your passion is an outlier game for billionaires which means we&apos;re better off pursuing what we&apos;re good at. It is an important topic for me as I once had to make the decision to keep doing what I was good at, and safe in at a big stable company (News Corp), or jump ship to take a big risk on a short term job in sports (thanks Jerry Maguire for debuting at just the right time in my life). As I&apos;ve gotten more blessings and &apos;things of this world,&apos; I&apos;ve had the chance to spend time with very &quot;successful&quot; people. Too many are miserable and stuck in the fuzzy handcuffs. They &apos;did what they were supposed to&apos; and once they caught the rabbit, they realized they don&apos;t want the rabbit. Scott is so impressive. I really admire his content. Personally, I think he&apos;s very wrong on this one. I really do love my job. A lot. If he had put that content out and I had come across it in my 20&apos;s, I may not be here. I only get to go around this carousel once and I&apos;m glad I&apos;m doing it on the pony I chose and not the path of least resistance. Work is so much of our lives - I&apos;d like to spend it on something I really care about - and by that, I mean something I&apos;ll do for the rest of my life even when it&apos;s not for money. 
	
2. We all missed the point in the Karate Kid (At least Mr. Miyagi didn&apos;t). &quot;Beating&quot; someone proves nothing, changes nothing, and actually makes us all worse. Talking to some parents this week gave me a revelation I&apos;m ashamed I didn&apos;t see earlier. We were discussing when a kid talks crap or tears down our boys and both dads advice to their sons in that situation was &quot;well then go beat them and shut them up.&quot; Advice I&apos;ve heard a lot and seems common. Heck, that&apos;s the entire premise of the movie (You&apos;re alright LaRusso!- forget how we&apos;ve tortured you for months let&apos;s just move on). But what does that achieve? So we beat them in sports or business. Does that make us right? Better? Does it justify anything? Does that make us loving or help change the world for the better like I assume we want? Or does it just make us feel better personally while the vanquished change nothing about what they&apos;re doing? Michael Jordan beat everyone. Does that make him better? I watched his documentary and I can say with certainty I don&apos;t want to be &apos;like mike&apos; at all. Or like Steve Jobs. Or, or, or. All it does is take us from &quot;asshole&quot; to &quot;asshole who won at X.&quot; Trust me, I know. I won a lot when I was an asshole as a kid - and I&apos;m very ashamed of all of it. I&apos;ve never once seen someone change their feelings about someone or their actions after they lost to them. IME, when the &apos;good guy&apos; beats the &apos;bad&apos; guy, the &apos;bad&apos; guy just comes back more intense. Try spending time with high schoolers these days - they ramp up the venom in ways that would make William Golding blush. Winning is great. I really like it. But not at all costs and it improves just about nothing.  Just about everyone who change the world for Christ was murdered. 10 of the disciples, Paul, and on and on. The world &quot;beat&quot; them. But who changed it more? Work in progress for me. 
	
3. SaaS is hurting and the buyers are flexing. We do multi-year deals for our software. We do this because, like most SaaS orgs, we lose quite a bit of money on a new customer for quite awhile before we get paid back and turn a profit (GMPP = X). Never before has there been more insistence on 1-year deals. I believe there are two reasons: 1) SaaS is hurting so badly, that many of these smaller/newer firms will cede and do the one year deal - which is bad for everyone and 2) As vendors get more desperate in the face of heavy churn, they&apos;ll do just about anything. The SaaS crunch hasn&apos;t hit us (thank you Lord), but we are seeing a change out there. Don&apos;t do bad deals. They&apos;re worse than no deals. 

4. Self-promotion is necessary. Last week I shared that LinkedIn has gotten pretty cringy. In reading &quot;A Short History of Nearly Everything&quot; by Bill Bryson, the author highlights a number of super impressive people who didn&apos;t get accolades due to a total lack of self-promotion. Isaac Newton sat on breakthroughs for 20+ years. Reminds me of Jeff Clark finding, and surfing, Mavericks for 10 years before telling anyone else. It may be cringy, but there seems to be a need for it to a certain extent. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>44</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">4da7fed1-1fb7-41ca-b831-c5c8baf4dbb2</guid>
      <title>Six Things I Learned In High School Which Changed My Life In Business</title>
      <description><![CDATA[High school's coming to and end for a lot of our friends kids. 

I spend a lot of time with junior high and high school students as I've been volunteering with them through the church and sports for the past 24 years. It's only four years and yet so over-indexed by some that multiple people sat outside our 25 year reunion dealing with the anxiety of seeing everyone again.  

So, in the spirit of the season, here are the 6 most important things I learned in business as an also-ran in high school  
]]></description>
      <pubDate>Tue, 30 May 2023 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/six-things-i-learned-in-high-school-which-changed-my-life-in-business-9B6UyV54</link>
      <enclosure length="9706821" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/cd2dbff7-e58c-41f7-bff3-50ff69a4b6e6/audio/6d9cde0e-7cbf-4b8c-a187-dfa82e374778/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Six Things I Learned In High School Which Changed My Life In Business</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7718859c-d936-4001-9131-653b2784e9c8/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:10:06</itunes:duration>
      <itunes:summary>High school&apos;s coming to and end for a lot of our friends kids. 

I spend a lot of time with junior high and high school students as I&apos;ve been volunteering with them through the church and sports for the past 24 years. It&apos;s only four years and yet so over-indexed by some that multiple people sat outside our 25 year reunion dealing with the anxiety of seeing everyone again.  

So, in the spirit of the season, here are the 6 most important things I learned in business as an also-ran in high school </itunes:summary>
      <itunes:subtitle>High school&apos;s coming to and end for a lot of our friends kids. 

I spend a lot of time with junior high and high school students as I&apos;ve been volunteering with them through the church and sports for the past 24 years. It&apos;s only four years and yet so over-indexed by some that multiple people sat outside our 25 year reunion dealing with the anxiety of seeing everyone again.  

So, in the spirit of the season, here are the 6 most important things I learned in business as an also-ran in high school </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>43</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">55ee6dd9-c641-4a89-9248-fe2c42d9e7f6</guid>
      <title>Three Things I Learned In SaaS, Sports Tech &amp; Live Events 5.22.23</title>
      <description><![CDATA[1) Don't do bad deals. I know, I know, it sounds so simple - as most advice is. But it's one of the hardest disciplines to stay true to - as Learfield, and many others, are learning first hand. When things are good and booming, growth needs to come at all cost. Companies compete to "grab land" - buying up other companies, merging, and doing deals with big goals tied to them. On the other extreme, companies in down times give up on their cost discipline and start doing shorter term deals at lower prices - as Jason Lemkin points out here. Like anything else in business, avoid the extremes. Let your competition overpay for deals or undercut themselves. Some losses are good ones, as Learfield's competition is finding. Patience is the hardest part - when you know the math doesn't work but have to wait for competitors to learn it the hard way. We've had three competitors go bankrupt or change hands in distress just in the past five years, and that cycle will continuously repeat. https://sports.yahoo.com/learfield-losses-top-2-billion-235342487.html?guccounter=1 https://www.sportico.com/business/commerce/2023/learfield-debt-restructure-school-renegotiations-1234723296/
	
2) Budget for crooks. Even when it's your own mistake. Back when I was at StubHub in the mid-00s, we used to use discount codes we called "fan codes." It was the early days and a customer would get a discount code to save money on a purchase - the most common being $25, $50, and $100 discount codes. Only one problem: whoever was responsible for the codes didn't put any restrictions on them. So what happened? A less-than-honest ticket broker got ahold of one of the fan codes, started buying baseball tickets for free (using fan codes) then re-selling the same ticket on the site. I don't know the exact number they got away with, but it was big. We've had multiple customers cross the FBI at TicketManager and when that happens, you don't get paid. We've seen ponzi schemes, employees stealing from their companies, and outright fraud. When you're early, vet your customers and budget for the crooks. 

3. "I must study politics and war that my sons may have liberty to study mathematics and philosophy. My sons ought to study mathematics and philosophy, geography, natural history, naval architecture, navigation, commerce and agriculture in order to give their children a right to study painting, poetry, music, architecture, statuary, tapestry, and porcelain." - John Adams. When talking to people my age (old - mid 40's) there is more regret in the conversations than before. People wearing the fuzzy handcuffs doing a job they don't love to make opportunity for their offspring. Adam's quote is a great one: We do what we do, or our parents did what they did, so the next generation could explore their passion. I love my job.  
]]></description>
      <pubDate>Mon, 22 May 2023 15:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-52223-lvTvQbg1</link>
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      <itunes:title>Three Things I Learned In SaaS, Sports Tech &amp; Live Events 5.22.23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/24f61b38-24f5-4eaf-ac12-31625d145311/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:36</itunes:duration>
      <itunes:summary>1) Don&apos;t do bad deals. I know, I know, it sounds so simple - as most advice is. But it&apos;s one of the hardest disciplines to stay true to - as Learfield, and many others, are learning first hand. When things are good and booming, growth needs to come at all cost. Companies compete to &quot;grab land&quot; - buying up other companies, merging, and doing deals with big goals tied to them. On the other extreme, companies in down times give up on their cost discipline and start doing shorter term deals at lower prices - as Jason Lemkin points out here. Like anything else in business, avoid the extremes. Let your competition overpay for deals or undercut themselves. Some losses are good ones, as Learfield&apos;s competition is finding. Patience is the hardest part - when you know the math doesn&apos;t work but have to wait for competitors to learn it the hard way. We&apos;ve had three competitors go bankrupt or change hands in distress just in the past five years, and that cycle will continuously repeat. https://sports.yahoo.com/learfield-losses-top-2-billion-235342487.html?guccounter=1 https://www.sportico.com/business/commerce/2023/learfield-debt-restructure-school-renegotiations-1234723296/
	
2) Budget for crooks. Even when it&apos;s your own mistake. Back when I was at StubHub in the mid-00s, we used to use discount codes we called &quot;fan codes.&quot; It was the early days and a customer would get a discount code to save money on a purchase - the most common being $25, $50, and $100 discount codes. Only one problem: whoever was responsible for the codes didn&apos;t put any restrictions on them. So what happened? A less-than-honest ticket broker got ahold of one of the fan codes, started buying baseball tickets for free (using fan codes) then re-selling the same ticket on the site. I don&apos;t know the exact number they got away with, but it was big. We&apos;ve had multiple customers cross the FBI at TicketManager and when that happens, you don&apos;t get paid. We&apos;ve seen ponzi schemes, employees stealing from their companies, and outright fraud. When you&apos;re early, vet your customers and budget for the crooks. 

3. &quot;I must study politics and war that my sons may have liberty to study mathematics and philosophy. My sons ought to study mathematics and philosophy, geography, natural history, naval architecture, navigation, commerce and agriculture in order to give their children a right to study painting, poetry, music, architecture, statuary, tapestry, and porcelain.&quot; - John Adams. When talking to people my age (old - mid 40&apos;s) there is more regret in the conversations than before. People wearing the fuzzy handcuffs doing a job they don&apos;t love to make opportunity for their offspring. Adam&apos;s quote is a great one: We do what we do, or our parents did what they did, so the next generation could explore their passion. I love my job. </itunes:summary>
      <itunes:subtitle>1) Don&apos;t do bad deals. I know, I know, it sounds so simple - as most advice is. But it&apos;s one of the hardest disciplines to stay true to - as Learfield, and many others, are learning first hand. When things are good and booming, growth needs to come at all cost. Companies compete to &quot;grab land&quot; - buying up other companies, merging, and doing deals with big goals tied to them. On the other extreme, companies in down times give up on their cost discipline and start doing shorter term deals at lower prices - as Jason Lemkin points out here. Like anything else in business, avoid the extremes. Let your competition overpay for deals or undercut themselves. Some losses are good ones, as Learfield&apos;s competition is finding. Patience is the hardest part - when you know the math doesn&apos;t work but have to wait for competitors to learn it the hard way. We&apos;ve had three competitors go bankrupt or change hands in distress just in the past five years, and that cycle will continuously repeat. https://sports.yahoo.com/learfield-losses-top-2-billion-235342487.html?guccounter=1 https://www.sportico.com/business/commerce/2023/learfield-debt-restructure-school-renegotiations-1234723296/
	
2) Budget for crooks. Even when it&apos;s your own mistake. Back when I was at StubHub in the mid-00s, we used to use discount codes we called &quot;fan codes.&quot; It was the early days and a customer would get a discount code to save money on a purchase - the most common being $25, $50, and $100 discount codes. Only one problem: whoever was responsible for the codes didn&apos;t put any restrictions on them. So what happened? A less-than-honest ticket broker got ahold of one of the fan codes, started buying baseball tickets for free (using fan codes) then re-selling the same ticket on the site. I don&apos;t know the exact number they got away with, but it was big. We&apos;ve had multiple customers cross the FBI at TicketManager and when that happens, you don&apos;t get paid. We&apos;ve seen ponzi schemes, employees stealing from their companies, and outright fraud. When you&apos;re early, vet your customers and budget for the crooks. 

3. &quot;I must study politics and war that my sons may have liberty to study mathematics and philosophy. My sons ought to study mathematics and philosophy, geography, natural history, naval architecture, navigation, commerce and agriculture in order to give their children a right to study painting, poetry, music, architecture, statuary, tapestry, and porcelain.&quot; - John Adams. When talking to people my age (old - mid 40&apos;s) there is more regret in the conversations than before. People wearing the fuzzy handcuffs doing a job they don&apos;t love to make opportunity for their offspring. Adam&apos;s quote is a great one: We do what we do, or our parents did what they did, so the next generation could explore their passion. I love my job. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>42</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e0b82331-7ed7-4e8e-8cbe-9a431f5bcdf7</guid>
      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 5.15.23</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech & Live Events 

1) "Do not let yourself be deceitful, arrogant, or resentful." We don't get anywhere tearing people down. In fact, what we'll get are friends and a community who agrees with tearing others down as a normal thing to do. So what will they do to us when we stand out? Sat at a youth sports event with a friend I admire. They were bought into a match their kid was playing in- moreso than usual, and I asked why? “That boy won’t play with my son so we (notice he said "we" not "he" - making it clear this was a household belief and not the child's) need to beat him.” I asked why the other kid wouldn't play with their son and they didn't know. Never asked. Never wanted to understand others. Just immediately went to tearing others down for not doing what they wanted. It happens in our business every day- we've even shared in a past three things how many will make competition into bad people so they can self-justify crummy behavior. Stay away from people who quickly move to tearing others down. It's lazy. As Tony Robbins says: "If we see a big beautiful building we have two choices: 1) Build our own. That's really hard. Or 2) Tear theirs down. Much easier." Find the builders. Spend time with them. Join a company who views the world through the building and understanding lens. Life's better there. For more, check out Chapter 11 in "Beyond Order" by Jordan Peterson. Terrific reading. 
	
2) "I love you enough to allow you to fail." South Carolina Women's Basketball super coach Dawn Staley offered a terrific piece of advice/constructive criticism to parents of the next generation. And just about every psychology book reaffirms her position. When I was 21 years old I fell ass-backwards into a job with a phenomenal boss - my now friend Roger Stewart. Everyone was gone one day and I had to enter the specs for a newspaper print ad in the northeast (I realize how old I am as I type this). I made a big mistake. It cost the company over $100k. For reference, I was being paid $36k/year. I was mortified. When Roger returned, he walked into my cubicle. I froze. He put his hand on my shoulder and told me it was an honest mistake, I clearly cared and had learned from it, and we were never going to talk about it again. We didn't. I've employed the same approach on a number of occasions here at TicketManager. What terrific wisdom from a perennial winner in Staley. 
	
3) "Winners are never judged by how. They save that for the losers" - Beth Dutton. We've had GOD teach us quite a lot of lessons here over time. One of them: You have to learn how to lose, and what it feels like, before you can win well. By well, we mean with humility, grace and gratitude knowing those wins are much less about what we did and much more about the circumstances, and people, around us. Dutton's claim is too common in today's world, where winning, wealth, power and the like are once-again conflated with favor. It's the opposite. Winning can be the ultimate tool to erode a soul. Winning at all costs comes at a tremendous cost. 
	
4) The LeBron Swift effect. Years ago, Bill Simmons penned an argument for why LeBron James was worth 10x what he was paid due to the impact he had on the economy around him. Think Deloris Jordan saying "The NBA isn't going advertise Michael Jordan, it's going to be the other way around." Earnings coming out the past month for the major public ticketing players shows just how much impact Taylor had on the primary and secondary market. She's the biggest live event money maker of our lifetime. What she does driving commerce changes the market by staggering numbers. Just go have a look. 

5) "People usually relax when you tell them to." A good laugh.  
]]></description>
      <pubDate>Mon, 15 May 2023 15:10:08 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-51523-VgCeNI38</link>
      <enclosure length="4749407" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/87202db5-f4d4-44dd-a29b-bd30f2f180fa/audio/34e42a05-d0ff-43a6-b777-d4dd017f1c3e/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 5.15.23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/68500f1e-c1c7-49e1-be04-7efa9a888a9a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:56</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 

1) &quot;Do not let yourself be deceitful, arrogant, or resentful.&quot; We don&apos;t get anywhere tearing people down. In fact, what we&apos;ll get are friends and a community who agrees with tearing others down as a normal thing to do. So what will they do to us when we stand out? Sat at a youth sports event with a friend I admire. They were bought into a match their kid was playing in- moreso than usual, and I asked why? “That boy won’t play with my son so we (notice he said &quot;we&quot; not &quot;he&quot; - making it clear this was a household belief and not the child&apos;s) need to beat him.” I asked why the other kid wouldn&apos;t play with their son and they didn&apos;t know. Never asked. Never wanted to understand others. Just immediately went to tearing others down for not doing what they wanted. It happens in our business every day- we&apos;ve even shared in a past three things how many will make competition into bad people so they can self-justify crummy behavior. Stay away from people who quickly move to tearing others down. It&apos;s lazy. As Tony Robbins says: &quot;If we see a big beautiful building we have two choices: 1) Build our own. That&apos;s really hard. Or 2) Tear theirs down. Much easier.&quot; Find the builders. Spend time with them. Join a company who views the world through the building and understanding lens. Life&apos;s better there. For more, check out Chapter 11 in &quot;Beyond Order&quot; by Jordan Peterson. Terrific reading. 
	
2) &quot;I love you enough to allow you to fail.&quot; South Carolina Women&apos;s Basketball super coach Dawn Staley offered a terrific piece of advice/constructive criticism to parents of the next generation. And just about every psychology book reaffirms her position. When I was 21 years old I fell ass-backwards into a job with a phenomenal boss - my now friend Roger Stewart. Everyone was gone one day and I had to enter the specs for a newspaper print ad in the northeast (I realize how old I am as I type this). I made a big mistake. It cost the company over $100k. For reference, I was being paid $36k/year. I was mortified. When Roger returned, he walked into my cubicle. I froze. He put his hand on my shoulder and told me it was an honest mistake, I clearly cared and had learned from it, and we were never going to talk about it again. We didn&apos;t. I&apos;ve employed the same approach on a number of occasions here at TicketManager. What terrific wisdom from a perennial winner in Staley. 
	
3) &quot;Winners are never judged by how. They save that for the losers&quot; - Beth Dutton. We&apos;ve had GOD teach us quite a lot of lessons here over time. One of them: You have to learn how to lose, and what it feels like, before you can win well. By well, we mean with humility, grace and gratitude knowing those wins are much less about what we did and much more about the circumstances, and people, around us. Dutton&apos;s claim is too common in today&apos;s world, where winning, wealth, power and the like are once-again conflated with favor. It&apos;s the opposite. Winning can be the ultimate tool to erode a soul. Winning at all costs comes at a tremendous cost. 
	
4) The LeBron Swift effect. Years ago, Bill Simmons penned an argument for why LeBron James was worth 10x what he was paid due to the impact he had on the economy around him. Think Deloris Jordan saying &quot;The NBA isn&apos;t going advertise Michael Jordan, it&apos;s going to be the other way around.&quot; Earnings coming out the past month for the major public ticketing players shows just how much impact Taylor had on the primary and secondary market. She&apos;s the biggest live event money maker of our lifetime. What she does driving commerce changes the market by staggering numbers. Just go have a look. 

5) &quot;People usually relax when you tell them to.&quot; A good laugh. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 

1) &quot;Do not let yourself be deceitful, arrogant, or resentful.&quot; We don&apos;t get anywhere tearing people down. In fact, what we&apos;ll get are friends and a community who agrees with tearing others down as a normal thing to do. So what will they do to us when we stand out? Sat at a youth sports event with a friend I admire. They were bought into a match their kid was playing in- moreso than usual, and I asked why? “That boy won’t play with my son so we (notice he said &quot;we&quot; not &quot;he&quot; - making it clear this was a household belief and not the child&apos;s) need to beat him.” I asked why the other kid wouldn&apos;t play with their son and they didn&apos;t know. Never asked. Never wanted to understand others. Just immediately went to tearing others down for not doing what they wanted. It happens in our business every day- we&apos;ve even shared in a past three things how many will make competition into bad people so they can self-justify crummy behavior. Stay away from people who quickly move to tearing others down. It&apos;s lazy. As Tony Robbins says: &quot;If we see a big beautiful building we have two choices: 1) Build our own. That&apos;s really hard. Or 2) Tear theirs down. Much easier.&quot; Find the builders. Spend time with them. Join a company who views the world through the building and understanding lens. Life&apos;s better there. For more, check out Chapter 11 in &quot;Beyond Order&quot; by Jordan Peterson. Terrific reading. 
	
2) &quot;I love you enough to allow you to fail.&quot; South Carolina Women&apos;s Basketball super coach Dawn Staley offered a terrific piece of advice/constructive criticism to parents of the next generation. And just about every psychology book reaffirms her position. When I was 21 years old I fell ass-backwards into a job with a phenomenal boss - my now friend Roger Stewart. Everyone was gone one day and I had to enter the specs for a newspaper print ad in the northeast (I realize how old I am as I type this). I made a big mistake. It cost the company over $100k. For reference, I was being paid $36k/year. I was mortified. When Roger returned, he walked into my cubicle. I froze. He put his hand on my shoulder and told me it was an honest mistake, I clearly cared and had learned from it, and we were never going to talk about it again. We didn&apos;t. I&apos;ve employed the same approach on a number of occasions here at TicketManager. What terrific wisdom from a perennial winner in Staley. 
	
3) &quot;Winners are never judged by how. They save that for the losers&quot; - Beth Dutton. We&apos;ve had GOD teach us quite a lot of lessons here over time. One of them: You have to learn how to lose, and what it feels like, before you can win well. By well, we mean with humility, grace and gratitude knowing those wins are much less about what we did and much more about the circumstances, and people, around us. Dutton&apos;s claim is too common in today&apos;s world, where winning, wealth, power and the like are once-again conflated with favor. It&apos;s the opposite. Winning can be the ultimate tool to erode a soul. Winning at all costs comes at a tremendous cost. 
	
4) The LeBron Swift effect. Years ago, Bill Simmons penned an argument for why LeBron James was worth 10x what he was paid due to the impact he had on the economy around him. Think Deloris Jordan saying &quot;The NBA isn&apos;t going advertise Michael Jordan, it&apos;s going to be the other way around.&quot; Earnings coming out the past month for the major public ticketing players shows just how much impact Taylor had on the primary and secondary market. She&apos;s the biggest live event money maker of our lifetime. What she does driving commerce changes the market by staggering numbers. Just go have a look. 

5) &quot;People usually relax when you tell them to.&quot; A good laugh. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>41</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">137d41c5-1a99-41e1-b689-906e7633f060</guid>
      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 5.1.23</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech & Live Events 

1. It's great to be a vampire in a bloodbath. But you gotta stick to your vampire roots. 

Applications at TicketManager are up 10x. Our business is doing great. But it was last year too. The difference? It's a bloodbath out there. 

And that means now, as in right now, is the time to hire stars away. Yes, it's scary to swim against the grain, but it is the only time stars will leave. They're stars - they're well taken care of and often difficult to poach. But when their peers are getting cut in droves? They'll take the phone call. 

Even the so-called "contrarians" are afraid these days. Talking to investors in venture and PE, they're all trying to win bargains citing "the current landscape." An easy translation of what they're actually saying is they were either: a) stupid and overpaying before or b) actually don't believe in their thesis. There was a lot of whining about dry powder and overpriced deals due to too much competition in the market. Well? Deals are down huge. Those who were whining need to be doing deals. 

Be bold and move now. Talent is out there. 
	
2. Deceit always finds a way. 

Had drinks with a buddy the other day and his 18 year old daughter. At a bar. Where we were all ID'd. (which btw I'm fine with - drinking age should be 18 anyways but I digress). 

Her fake ID was immaculate. The technology states are using to create IDs is a quantum leap from the days where I paraded around as 'Thomas James,' a 26 year old from Virginia. 

And yet, here she was. With an ID so good it actually scanned as 21 years old on the card readers. 

This is why ticket brokers will always be around. They're incentives are more powerful to them than the incentives of those trying to stop them. Same goes with the bars and fake IDs 
	
3. "Who are we to decide what's best for us in our lives?" Golf's world #2, Scottie Scheffler, remembering the advice his wife gave him as he was heading out to the final round to win the Masters. 

We can only do so much. We can prepare for the moment, do the work, put ourselves in position to win, and then know the outcome isn't in our hands - and that's okay.

Nice to know in our 26-27 overtime loss last Thursday =). We'll be back. 
 
]]></description>
      <pubDate>Mon, 1 May 2023 22:24:24 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-5123-mqForyJn</link>
      <enclosure length="2769534" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/8a359194-ae58-4678-9d5b-a111d948969f/audio/0f56b5fe-2615-4642-b36f-2ade3deeace4/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 5.1.23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/46860e57-49bb-481f-880e-3b0cc82ef9f0/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:53</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 

1. It&apos;s great to be a vampire in a bloodbath. But you gotta stick to your vampire roots. 

Applications at TicketManager are up 10x. Our business is doing great. But it was last year too. The difference? It&apos;s a bloodbath out there. 

And that means now, as in right now, is the time to hire stars away. Yes, it&apos;s scary to swim against the grain, but it is the only time stars will leave. They&apos;re stars - they&apos;re well taken care of and often difficult to poach. But when their peers are getting cut in droves? They&apos;ll take the phone call. 

Even the so-called &quot;contrarians&quot; are afraid these days. Talking to investors in venture and PE, they&apos;re all trying to win bargains citing &quot;the current landscape.&quot; An easy translation of what they&apos;re actually saying is they were either: a) stupid and overpaying before or b) actually don&apos;t believe in their thesis. There was a lot of whining about dry powder and overpriced deals due to too much competition in the market. Well? Deals are down huge. Those who were whining need to be doing deals. 

Be bold and move now. Talent is out there. 
	
2. Deceit always finds a way. 

Had drinks with a buddy the other day and his 18 year old daughter. At a bar. Where we were all ID&apos;d. (which btw I&apos;m fine with - drinking age should be 18 anyways but I digress). 

Her fake ID was immaculate. The technology states are using to create IDs is a quantum leap from the days where I paraded around as &apos;Thomas James,&apos; a 26 year old from Virginia. 

And yet, here she was. With an ID so good it actually scanned as 21 years old on the card readers. 

This is why ticket brokers will always be around. They&apos;re incentives are more powerful to them than the incentives of those trying to stop them. Same goes with the bars and fake IDs 
	
3. &quot;Who are we to decide what&apos;s best for us in our lives?&quot; Golf&apos;s world #2, Scottie Scheffler, remembering the advice his wife gave him as he was heading out to the final round to win the Masters. 

We can only do so much. We can prepare for the moment, do the work, put ourselves in position to win, and then know the outcome isn&apos;t in our hands - and that&apos;s okay.

Nice to know in our 26-27 overtime loss last Thursday =). We&apos;ll be back. 
</itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 

1. It&apos;s great to be a vampire in a bloodbath. But you gotta stick to your vampire roots. 

Applications at TicketManager are up 10x. Our business is doing great. But it was last year too. The difference? It&apos;s a bloodbath out there. 

And that means now, as in right now, is the time to hire stars away. Yes, it&apos;s scary to swim against the grain, but it is the only time stars will leave. They&apos;re stars - they&apos;re well taken care of and often difficult to poach. But when their peers are getting cut in droves? They&apos;ll take the phone call. 

Even the so-called &quot;contrarians&quot; are afraid these days. Talking to investors in venture and PE, they&apos;re all trying to win bargains citing &quot;the current landscape.&quot; An easy translation of what they&apos;re actually saying is they were either: a) stupid and overpaying before or b) actually don&apos;t believe in their thesis. There was a lot of whining about dry powder and overpriced deals due to too much competition in the market. Well? Deals are down huge. Those who were whining need to be doing deals. 

Be bold and move now. Talent is out there. 
	
2. Deceit always finds a way. 

Had drinks with a buddy the other day and his 18 year old daughter. At a bar. Where we were all ID&apos;d. (which btw I&apos;m fine with - drinking age should be 18 anyways but I digress). 

Her fake ID was immaculate. The technology states are using to create IDs is a quantum leap from the days where I paraded around as &apos;Thomas James,&apos; a 26 year old from Virginia. 

And yet, here she was. With an ID so good it actually scanned as 21 years old on the card readers. 

This is why ticket brokers will always be around. They&apos;re incentives are more powerful to them than the incentives of those trying to stop them. Same goes with the bars and fake IDs 
	
3. &quot;Who are we to decide what&apos;s best for us in our lives?&quot; Golf&apos;s world #2, Scottie Scheffler, remembering the advice his wife gave him as he was heading out to the final round to win the Masters. 

We can only do so much. We can prepare for the moment, do the work, put ourselves in position to win, and then know the outcome isn&apos;t in our hands - and that&apos;s okay.

Nice to know in our 26-27 overtime loss last Thursday =). We&apos;ll be back. 
</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>40</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
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      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 4.17.23</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech & Live Events 

1. Fate and a George Foreman grill. Did you know Hulk Hogan was offered what would eventually become the George Foreman grill? Hogan had the first choice between the grill and a mixing device. Only problem was, he wasn't by the phone for the call. George Foreman was. He picked the grill. A $100m mistake by Hogan. Work/life balance matters. A lot. But the best ability, is still availability (thanks to Danny Ainge for that one). The world doesn't wait for us. The sooner we learn, the better off we are in this dog-eat-dog world. Sometimes, you just have to take the call. As my co-founder would say "If you can't reach me, you're not trying." A big part of our early success. We are available to our customers and partners at all times.  

2. "They only show the golfers who are winning." We're in a recession right now, and even the NBA feels the pain (so do the other leagues not-named-NFL, they just haven't had that story told….yet) Sports have exploded and seem to have had no signs of slowing down. Well, kinda. The NBA announced this week there would be hiring freezes and cutbacks on expenses in fear of a coming recession (it’s not coming, it’s already here). Fact is the league is talking to the same sponsors we are and the lagging numbers don’t look good. In honesty, numbers really haven’t looked good for awhile and were just artificially inflated by the inflow of new categories of gambling, crypto and VC funded company deals - two of the three of which were never real deals in the first place. That money is gone and there isn't anything new to take it's place. Sponsorship goals are usually lagging indicators, which means a whole lot of teams are missing a whole lot of numbers this year. The reason it doesn't seem that way? We pay all our attention to the winning outliers. The NFL. The Taylor Swift's. The F1 races. The Masters. Meanwhile, the middle-of-the-road teams are drowning. And we need more than just the Washington Generals to play against. 

3. Boxing, Horse Racing, Baseball and Blockbuster Video. Nothing is disruption proof no matter how it feels in the moment. Many years ago I sat in a keynote with Bob Bowman, then top person at MLBAM. He espoused baseball’s success in staying relevant by citing “the three top sports in 1955 were baseball, boxing and horse racing.” Each sport is still plenty lucrative, but boxing and horse racing don’t have the same place in the zeitgeist or anywhere near it. His boast was baseball still does. Nobody saw the NFL coming. Nobody believed in the UFC. This excellent quote from Netflix co-founder Marc Randolph this week "If you are unwilling to disrupt your business, there will always be someone willing to do it for you." So who's next? PLL? Pickleball? LIV? Maybe. But it's likely something we're not even considering right now. Kudos to baseball for disrupting themselves with widely loved rule changes. Easy to overlook how big a risk they took now that it worked out.   
]]></description>
      <pubDate>Mon, 17 Apr 2023 15:18:38 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-41723-Pw0Y2N46</link>
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      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 4.17.23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/2e47f0fc-8515-47d5-b616-454896579538/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:38</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 

1. Fate and a George Foreman grill. Did you know Hulk Hogan was offered what would eventually become the George Foreman grill? Hogan had the first choice between the grill and a mixing device. Only problem was, he wasn&apos;t by the phone for the call. George Foreman was. He picked the grill. A $100m mistake by Hogan. Work/life balance matters. A lot. But the best ability, is still availability (thanks to Danny Ainge for that one). The world doesn&apos;t wait for us. The sooner we learn, the better off we are in this dog-eat-dog world. Sometimes, you just have to take the call. As my co-founder would say &quot;If you can&apos;t reach me, you&apos;re not trying.&quot; A big part of our early success. We are available to our customers and partners at all times.  

2. &quot;They only show the golfers who are winning.&quot; We&apos;re in a recession right now, and even the NBA feels the pain (so do the other leagues not-named-NFL, they just haven&apos;t had that story told….yet) Sports have exploded and seem to have had no signs of slowing down. Well, kinda. The NBA announced this week there would be hiring freezes and cutbacks on expenses in fear of a coming recession (it’s not coming, it’s already here). Fact is the league is talking to the same sponsors we are and the lagging numbers don’t look good. In honesty, numbers really haven’t looked good for awhile and were just artificially inflated by the inflow of new categories of gambling, crypto and VC funded company deals - two of the three of which were never real deals in the first place. That money is gone and there isn&apos;t anything new to take it&apos;s place. Sponsorship goals are usually lagging indicators, which means a whole lot of teams are missing a whole lot of numbers this year. The reason it doesn&apos;t seem that way? We pay all our attention to the winning outliers. The NFL. The Taylor Swift&apos;s. The F1 races. The Masters. Meanwhile, the middle-of-the-road teams are drowning. And we need more than just the Washington Generals to play against. 

3. Boxing, Horse Racing, Baseball and Blockbuster Video. Nothing is disruption proof no matter how it feels in the moment. Many years ago I sat in a keynote with Bob Bowman, then top person at MLBAM. He espoused baseball’s success in staying relevant by citing “the three top sports in 1955 were baseball, boxing and horse racing.” Each sport is still plenty lucrative, but boxing and horse racing don’t have the same place in the zeitgeist or anywhere near it. His boast was baseball still does. Nobody saw the NFL coming. Nobody believed in the UFC. This excellent quote from Netflix co-founder Marc Randolph this week &quot;If you are unwilling to disrupt your business, there will always be someone willing to do it for you.&quot; So who&apos;s next? PLL? Pickleball? LIV? Maybe. But it&apos;s likely something we&apos;re not even considering right now. Kudos to baseball for disrupting themselves with widely loved rule changes. Easy to overlook how big a risk they took now that it worked out.  </itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events 

1. Fate and a George Foreman grill. Did you know Hulk Hogan was offered what would eventually become the George Foreman grill? Hogan had the first choice between the grill and a mixing device. Only problem was, he wasn&apos;t by the phone for the call. George Foreman was. He picked the grill. A $100m mistake by Hogan. Work/life balance matters. A lot. But the best ability, is still availability (thanks to Danny Ainge for that one). The world doesn&apos;t wait for us. The sooner we learn, the better off we are in this dog-eat-dog world. Sometimes, you just have to take the call. As my co-founder would say &quot;If you can&apos;t reach me, you&apos;re not trying.&quot; A big part of our early success. We are available to our customers and partners at all times.  

2. &quot;They only show the golfers who are winning.&quot; We&apos;re in a recession right now, and even the NBA feels the pain (so do the other leagues not-named-NFL, they just haven&apos;t had that story told….yet) Sports have exploded and seem to have had no signs of slowing down. Well, kinda. The NBA announced this week there would be hiring freezes and cutbacks on expenses in fear of a coming recession (it’s not coming, it’s already here). Fact is the league is talking to the same sponsors we are and the lagging numbers don’t look good. In honesty, numbers really haven’t looked good for awhile and were just artificially inflated by the inflow of new categories of gambling, crypto and VC funded company deals - two of the three of which were never real deals in the first place. That money is gone and there isn&apos;t anything new to take it&apos;s place. Sponsorship goals are usually lagging indicators, which means a whole lot of teams are missing a whole lot of numbers this year. The reason it doesn&apos;t seem that way? We pay all our attention to the winning outliers. The NFL. The Taylor Swift&apos;s. The F1 races. The Masters. Meanwhile, the middle-of-the-road teams are drowning. And we need more than just the Washington Generals to play against. 

3. Boxing, Horse Racing, Baseball and Blockbuster Video. Nothing is disruption proof no matter how it feels in the moment. Many years ago I sat in a keynote with Bob Bowman, then top person at MLBAM. He espoused baseball’s success in staying relevant by citing “the three top sports in 1955 were baseball, boxing and horse racing.” Each sport is still plenty lucrative, but boxing and horse racing don’t have the same place in the zeitgeist or anywhere near it. His boast was baseball still does. Nobody saw the NFL coming. Nobody believed in the UFC. This excellent quote from Netflix co-founder Marc Randolph this week &quot;If you are unwilling to disrupt your business, there will always be someone willing to do it for you.&quot; So who&apos;s next? PLL? Pickleball? LIV? Maybe. But it&apos;s likely something we&apos;re not even considering right now. Kudos to baseball for disrupting themselves with widely loved rule changes. Easy to overlook how big a risk they took now that it worked out.  </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>39</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Three Things 4.10.23 - Jobs and The New Normal</title>
      <description><![CDATA[<p>Three Things I Learned in SaaS, Sports, Tech & Live Events:  </p><p> </p><p>Talking jobs today.  </p><p> </p><p>It's rough out there. Feels a bit like 2001/2. There are a LOT more people unemployed in the white collar jobs - especially higher up - than I've seen. And much more than media is letting on.  </p><p> </p><p>Three things I learned over the past month as we're hiring and seeing candidates along with what's changing. All true experiences.  </p><p> </p><p>1. A Tale of Two Candidates: Had one of the strangest calls I've had with a  candidate. We were hiring for our team and had three finalists for an important position. Two of them were terrific. Exactly where we want to be with two fantastic options. We chose Candidate A and offered them the position.  </p><p> </p><p>Candidate A did not accept and informed us they had another final interview later in the week, and they would get back to us. So we went with Candidate B.  </p><p> </p><p>They were both terrific and it was a 50/50 choice. We informed Candidate A of our decision and they asked for a call. I know it's normal not to take those calls, but we do. We have five rounds of interviews and appreciate their time. We really do want to help. When I informed Candidate A what had happened, in the hopes we could maybe find another position for them, I tried to make clear there were other candidates and we couldn't wait - we appreciate they're looking for what's best for them and so are we. The response was anger and resentment.  </p><p> </p><p>There's an entire generation who hasn't had to look for jobs in a downturn. This is new to them. Just a heads up, there are lots of qualified great people out there. We're going to do what's best for us and expect others to do the same. Candidate B accepted on the spot.  </p><p> </p><p>2. The Upset Recruiters: For a long time recruiting was easier than it has been historically (also: real estate, title insurance, loan funding, banking, and on and on). Venture funded start-ups lowered the bar and hired like crazy. You have a pulse? You're hired! Four jobs in three years? That's the new normal! WFH and a four day work week? Done!  </p><p> </p><p>Contingency and retained recruiters flocked to filling these roles. And of course they would. They get paid on volume and success. Why try to put a candidate into the company with a detailed process when I can throw them into WeWork in 48 hours and make more money doing it?  </p><p> </p><p>That gravy train is over. Companies who followed each other down those rabbit holes are either gone or laying off staff in droves. Who's left? Those who do it right. Who are particular about the privilege we believe it is to work where we do (and I'm one of those. I have bosses who can fire me too). Many recruiters are really struggling to understand the change and are upset when their candidates are DQ'd.  </p><p> </p><p>One real world example: We interviewed a sales person who "wanted to move to LA as my family works in entertainment and I'd like to start auditioning for acting roles." That's not someone who wants to work here as a career. That's someone looking for a job while they chase their dream elsewhere. We're not interested in that person and investing in their future only to have them leave once they land a gig.  </p><p> </p><p>The recruiter's feedback? "Give them a chance and maybe you can change their mind!" (and they were upset about it). Or, and just hear me out here….how about we hire one of the other 1500 qualified people who actually want to work here who we can invest in for years in a win-win? We'll go with the latter.  </p><p> </p><p>Shoot your shot, but get open first. There's an old saying "get the job then negotiate." It goes along with other life advice such as "get control of the house first then do your diligence" when home shopping. Just make sure when you shoot your shot, it's within reason. Many candidates believe they're due a massive increase to leave a position to join another team. And they're right! That's part of the game. But we've twice now had candidates come to the finish line and try to ask for such a large increase we just couldn't continue - only to have them come back at a much more realistic number after we'd passed. We can't start with our expectations that far removed from one another. It leads to a crappy long term relationship. Shoot your shot. Get what you're worth. But have the self-awareness of what market is. </p>
]]></description>
      <pubDate>Mon, 10 Apr 2023 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-41023-jobs-and-the-new-normal-MQquw_GJ</link>
      <content:encoded><![CDATA[<p>Three Things I Learned in SaaS, Sports, Tech & Live Events:  </p><p> </p><p>Talking jobs today.  </p><p> </p><p>It's rough out there. Feels a bit like 2001/2. There are a LOT more people unemployed in the white collar jobs - especially higher up - than I've seen. And much more than media is letting on.  </p><p> </p><p>Three things I learned over the past month as we're hiring and seeing candidates along with what's changing. All true experiences.  </p><p> </p><p>1. A Tale of Two Candidates: Had one of the strangest calls I've had with a  candidate. We were hiring for our team and had three finalists for an important position. Two of them were terrific. Exactly where we want to be with two fantastic options. We chose Candidate A and offered them the position.  </p><p> </p><p>Candidate A did not accept and informed us they had another final interview later in the week, and they would get back to us. So we went with Candidate B.  </p><p> </p><p>They were both terrific and it was a 50/50 choice. We informed Candidate A of our decision and they asked for a call. I know it's normal not to take those calls, but we do. We have five rounds of interviews and appreciate their time. We really do want to help. When I informed Candidate A what had happened, in the hopes we could maybe find another position for them, I tried to make clear there were other candidates and we couldn't wait - we appreciate they're looking for what's best for them and so are we. The response was anger and resentment.  </p><p> </p><p>There's an entire generation who hasn't had to look for jobs in a downturn. This is new to them. Just a heads up, there are lots of qualified great people out there. We're going to do what's best for us and expect others to do the same. Candidate B accepted on the spot.  </p><p> </p><p>2. The Upset Recruiters: For a long time recruiting was easier than it has been historically (also: real estate, title insurance, loan funding, banking, and on and on). Venture funded start-ups lowered the bar and hired like crazy. You have a pulse? You're hired! Four jobs in three years? That's the new normal! WFH and a four day work week? Done!  </p><p> </p><p>Contingency and retained recruiters flocked to filling these roles. And of course they would. They get paid on volume and success. Why try to put a candidate into the company with a detailed process when I can throw them into WeWork in 48 hours and make more money doing it?  </p><p> </p><p>That gravy train is over. Companies who followed each other down those rabbit holes are either gone or laying off staff in droves. Who's left? Those who do it right. Who are particular about the privilege we believe it is to work where we do (and I'm one of those. I have bosses who can fire me too). Many recruiters are really struggling to understand the change and are upset when their candidates are DQ'd.  </p><p> </p><p>One real world example: We interviewed a sales person who "wanted to move to LA as my family works in entertainment and I'd like to start auditioning for acting roles." That's not someone who wants to work here as a career. That's someone looking for a job while they chase their dream elsewhere. We're not interested in that person and investing in their future only to have them leave once they land a gig.  </p><p> </p><p>The recruiter's feedback? "Give them a chance and maybe you can change their mind!" (and they were upset about it). Or, and just hear me out here….how about we hire one of the other 1500 qualified people who actually want to work here who we can invest in for years in a win-win? We'll go with the latter.  </p><p> </p><p>Shoot your shot, but get open first. There's an old saying "get the job then negotiate." It goes along with other life advice such as "get control of the house first then do your diligence" when home shopping. Just make sure when you shoot your shot, it's within reason. Many candidates believe they're due a massive increase to leave a position to join another team. And they're right! That's part of the game. But we've twice now had candidates come to the finish line and try to ask for such a large increase we just couldn't continue - only to have them come back at a much more realistic number after we'd passed. We can't start with our expectations that far removed from one another. It leads to a crappy long term relationship. Shoot your shot. Get what you're worth. But have the self-awareness of what market is. </p>
]]></content:encoded>
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      <itunes:title>Three Things 4.10.23 - Jobs and The New Normal</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/1bf0cc73-3d61-4f30-ab55-e6be32ff6337/3000x3000/4-10-23.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:27</itunes:duration>
      <itunes:summary>We talk about jobs in the new normal with real world examples over the past 90 days! </itunes:summary>
      <itunes:subtitle>We talk about jobs in the new normal with real world examples over the past 90 days! </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>38</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events - January 27th, 2023</title>
      <description><![CDATA[This week we discuss Ticketmaster's most recent trip to Washington DC and why it is much ado about nothing 
]]></description>
      <pubDate>Mon, 30 Jan 2023 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-january-27th-2023-f_r3VOwA</link>
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      <itunes:title>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events - January 27th, 2023</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/b525cd43-33f9-44ed-bdd9-09d777347341/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:31</itunes:duration>
      <itunes:summary>This week we discuss Ticketmaster&apos;s most recent trip to Washington DC and why it is much ado about nothing</itunes:summary>
      <itunes:subtitle>This week we discuss Ticketmaster&apos;s most recent trip to Washington DC and why it is much ado about nothing</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>37</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Three Things I Learned in SaaS, Sports, Tech &amp; Live Events 1.23.23</title>
      <description><![CDATA[This week we talk the 2023 Super Bowl market, the chaos of the last time the Super Bowl was in Phoenix, the Snake Pit shutdown at the 2008 BCS Championship and some entreprenuerial advice from John Dutton  
]]></description>
      <pubDate>Mon, 23 Jan 2023 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-12323-bFkJE2LZ</link>
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      <itunes:title>Three Things I Learned in SaaS, Sports, Tech &amp; Live Events 1.23.23</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/277f1156-6ee6-4bd0-a016-723cb965ad1f/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:50</itunes:duration>
      <itunes:summary>This week we talk the 2023 Super Bowl market, the chaos of the last time the Super Bowl was in Phoenix, the Snake Pit shutdown at the 2008 BCS Championship and some entreprenuerial advice from John Dutton </itunes:summary>
      <itunes:subtitle>This week we talk the 2023 Super Bowl market, the chaos of the last time the Super Bowl was in Phoenix, the Snake Pit shutdown at the 2008 BCS Championship and some entreprenuerial advice from John Dutton </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>36</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Three &quot;Rules&quot; for raising funding debunked</title>
      <description><![CDATA[We've been doing the entrepreneur game for 15 years now. My how time flies. During that time, we've raised a number of rounds, for us and for companies we help advise, and been through a few processes. 

There are a lot of ways to raise money- many of which are glamorized. However, at its core, raising money is finding a partner you'll be working with for a long time. Years not months in most all cases if things go very well. Which makes it a two way street. 

Sure, you'll read that your job is to "sell investors" much like selling a product. And that's true, but not at all costs. This relationship is far different. Just spend some time reading the horror stories to counterbalance the unicorn love-fests. And remember: They're called unicorns due to how rare they are. 

As we've been blessed to spend time with great investors, many of which have no social media or conference presence at all, we've gotten to hear how they look at prospective investments. 

Here are the three most common pieces of online advice given to founder we don't find helpful 
]]></description>
      <pubDate>Fri, 2 Dec 2022 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-rules-for-raising-funding-debunked-w_0tKwkg</link>
      <enclosure length="8967276" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/f1bf4e02-8c36-4674-8e77-e9080a1623f4/audio/6892014c-6d58-4915-a73a-471d5ed73799/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three &quot;Rules&quot; for raising funding debunked</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/07a8d6ae-922f-45ef-aeb8-b0cf0a568749/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:09:05</itunes:duration>
      <itunes:summary>We&apos;ve been doing the entrepreneur game for 15 years now. My how time flies. During that time, we&apos;ve raised a number of rounds, for us and for companies we help advise, and been through a few processes. 

There are a lot of ways to raise money- many of which are glamorized. However, at its core, raising money is finding a partner you&apos;ll be working with for a long time. Years not months in most all cases if things go very well. Which makes it a two way street. 

Sure, you&apos;ll read that your job is to &quot;sell investors&quot; much like selling a product. And that&apos;s true, but not at all costs. This relationship is far different. Just spend some time reading the horror stories to counterbalance the unicorn love-fests. And remember: They&apos;re called unicorns due to how rare they are. 

As we&apos;ve been blessed to spend time with great investors, many of which have no social media or conference presence at all, we&apos;ve gotten to hear how they look at prospective investments. 

Here are the three most common pieces of online advice given to founder we don&apos;t find helpful</itunes:summary>
      <itunes:subtitle>We&apos;ve been doing the entrepreneur game for 15 years now. My how time flies. During that time, we&apos;ve raised a number of rounds, for us and for companies we help advise, and been through a few processes. 

There are a lot of ways to raise money- many of which are glamorized. However, at its core, raising money is finding a partner you&apos;ll be working with for a long time. Years not months in most all cases if things go very well. Which makes it a two way street. 

Sure, you&apos;ll read that your job is to &quot;sell investors&quot; much like selling a product. And that&apos;s true, but not at all costs. This relationship is far different. Just spend some time reading the horror stories to counterbalance the unicorn love-fests. And remember: They&apos;re called unicorns due to how rare they are. 

As we&apos;ve been blessed to spend time with great investors, many of which have no social media or conference presence at all, we&apos;ve gotten to hear how they look at prospective investments. 

Here are the three most common pieces of online advice given to founder we don&apos;t find helpful</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>35</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">56020498-d30f-45a5-aa7c-9fca9217747f</guid>
      <title>Three Things I Learned in Saas, Sports, Tech &amp; Live Events 11-19-22</title>
      <description><![CDATA[1. Cash comp + Stock comp + Applause = Total Comp. We all have a finite amount of money, stock, and applause we can spread out on our team. And applause is just as, if not more, important as cash and stock comp. Applause for everyone and you have applause inflation. It means nothing. Too little applause and the scarcity makes it matter more. Applause, for most, has the same impact as cash and stock: It creates jealousy, toxicity, and envy. People will quit if they believe they haven't gotten enough applause (usually in comparison to others). As silly as it sounds - create an applause budget. You're going to need it. 
	
2. The line between genius and insanity is paper thin. So is the line between what people see as a wild success and a charlatan. We've already shared in a past three things that good crooks are likeable. They're also very smart and they blur the line between legal/illegal and moral/immoral. What do Phil Knight, Jerry Buss, Steve Jobs and Sam Bankman Fried have in common? Complete and total lies to their early investors/partners. Knight lied repeatedly about the size and scope of his business to his Japanese manufacturers (then was offended when they lied to him. Hypocritical). Jerry Buss didn't have the assets to buy the Lakers, and he knew it. Which didn't stop him from stretching out to close date with Jack Kent Cook to break the news he was $3m short. Steve Jobs business, Next, couldn't do most of what he claimed when Apple came calling. And SBF? We're about to learn he's the worst of them all but that didn't stop fools and their money chasing a "Sure" (read: " Easy") thing. I had the opportunity to ride in my good friends jet the other day. His most common advice to those around him on finance - "there are no shortcuts." 

3. Life happens. Once your team reaches 20 people, there will be someone going through something personally at all times.  As you grow, that number grows with you.  These things don't get left at home, and we don't want them to- that's unhealthy for everyone. If you start a business, best to plan ahead for the peaks and troughs we all have- your team included. And know you and your team will always have someone to cover for as they go through life's seasons. Give them space and time off and you'll build a trust you'll need later. You don't need 10 hires to do the job of 10. You need 12.  
]]></description>
      <pubDate>Fri, 18 Nov 2022 22:56:46 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-i-learned-in-saas-sports-tech-live-events-11-19-22-OCENi9ea</link>
      <enclosure length="3393083" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/45929567-9c39-4ae9-b31b-e538b72b787d/audio/b4dcebdc-6621-4f1c-a96a-e2a855d43777/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things I Learned in Saas, Sports, Tech &amp; Live Events 11-19-22</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/522fd64c-f7ef-403b-bb4f-bd15e072f1cd/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:17</itunes:duration>
      <itunes:summary>1. Cash comp + Stock comp + Applause = Total Comp. We all have a finite amount of money, stock, and applause we can spread out on our team. And applause is just as, if not more, important as cash and stock comp. Applause for everyone and you have applause inflation. It means nothing. Too little applause and the scarcity makes it matter more. Applause, for most, has the same impact as cash and stock: It creates jealousy, toxicity, and envy. People will quit if they believe they haven&apos;t gotten enough applause (usually in comparison to others). As silly as it sounds - create an applause budget. You&apos;re going to need it. 
	
2. The line between genius and insanity is paper thin. So is the line between what people see as a wild success and a charlatan. We&apos;ve already shared in a past three things that good crooks are likeable. They&apos;re also very smart and they blur the line between legal/illegal and moral/immoral. What do Phil Knight, Jerry Buss, Steve Jobs and Sam Bankman Fried have in common? Complete and total lies to their early investors/partners. Knight lied repeatedly about the size and scope of his business to his Japanese manufacturers (then was offended when they lied to him. Hypocritical). Jerry Buss didn&apos;t have the assets to buy the Lakers, and he knew it. Which didn&apos;t stop him from stretching out to close date with Jack Kent Cook to break the news he was $3m short. Steve Jobs business, Next, couldn&apos;t do most of what he claimed when Apple came calling. And SBF? We&apos;re about to learn he&apos;s the worst of them all but that didn&apos;t stop fools and their money chasing a &quot;Sure&quot; (read: &quot; Easy&quot;) thing. I had the opportunity to ride in my good friends jet the other day. His most common advice to those around him on finance - &quot;there are no shortcuts.&quot; 

3. Life happens. Once your team reaches 20 people, there will be someone going through something personally at all times.  As you grow, that number grows with you.  These things don&apos;t get left at home, and we don&apos;t want them to- that&apos;s unhealthy for everyone. If you start a business, best to plan ahead for the peaks and troughs we all have- your team included. And know you and your team will always have someone to cover for as they go through life&apos;s seasons. Give them space and time off and you&apos;ll build a trust you&apos;ll need later. You don&apos;t need 10 hires to do the job of 10. You need 12. </itunes:summary>
      <itunes:subtitle>1. Cash comp + Stock comp + Applause = Total Comp. We all have a finite amount of money, stock, and applause we can spread out on our team. And applause is just as, if not more, important as cash and stock comp. Applause for everyone and you have applause inflation. It means nothing. Too little applause and the scarcity makes it matter more. Applause, for most, has the same impact as cash and stock: It creates jealousy, toxicity, and envy. People will quit if they believe they haven&apos;t gotten enough applause (usually in comparison to others). As silly as it sounds - create an applause budget. You&apos;re going to need it. 
	
2. The line between genius and insanity is paper thin. So is the line between what people see as a wild success and a charlatan. We&apos;ve already shared in a past three things that good crooks are likeable. They&apos;re also very smart and they blur the line between legal/illegal and moral/immoral. What do Phil Knight, Jerry Buss, Steve Jobs and Sam Bankman Fried have in common? Complete and total lies to their early investors/partners. Knight lied repeatedly about the size and scope of his business to his Japanese manufacturers (then was offended when they lied to him. Hypocritical). Jerry Buss didn&apos;t have the assets to buy the Lakers, and he knew it. Which didn&apos;t stop him from stretching out to close date with Jack Kent Cook to break the news he was $3m short. Steve Jobs business, Next, couldn&apos;t do most of what he claimed when Apple came calling. And SBF? We&apos;re about to learn he&apos;s the worst of them all but that didn&apos;t stop fools and their money chasing a &quot;Sure&quot; (read: &quot; Easy&quot;) thing. I had the opportunity to ride in my good friends jet the other day. His most common advice to those around him on finance - &quot;there are no shortcuts.&quot; 

3. Life happens. Once your team reaches 20 people, there will be someone going through something personally at all times.  As you grow, that number grows with you.  These things don&apos;t get left at home, and we don&apos;t want them to- that&apos;s unhealthy for everyone. If you start a business, best to plan ahead for the peaks and troughs we all have- your team included. And know you and your team will always have someone to cover for as they go through life&apos;s seasons. Give them space and time off and you&apos;ll build a trust you&apos;ll need later. You don&apos;t need 10 hires to do the job of 10. You need 12. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>34</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
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      <title>Three Things 11.11.22 - 1) Why joining a start-up during a recession is a great time 2) Gettin while the getting&apos;s good 3) The FTX debacle</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech & Live Events: 

1. "All I'm doing it laying people off and closing down businesses." - a seed stage VC fund of mine. "We use leverage to fund deals. Leverage is exponentially more expensive now and getting worse."- a Private Equity MP friend of mine. "It's never been a worse time to work at a start-up" - another VC friend. I disagree. There's no better time to join a start-up than right now. If a start-up or growth company are thriving in today's market (and by thriving, I mean making money and solid FCF with good backers), get on board no matter what. Plenty of unicorns get their start in down times and it's easier than ever to identify the good ones. The tides going out and the companies swimming without shorts on are easy to spot. 
	
2. Get while the getting is good. In 2006, the unbeaten USC Trojans played the unbeaten Texas Longhorns in the Rose Bowl in one of, if not the, most expensive tickets of the past 25 years (Seahawks vs. Patriots in 2015 the only other even close). Get-ins were unavailable at kick-off. We worked the StubHub pick-up and people were offering $10k a ticket with no inventory in sight. I was working in sales at the time and responsible for Corporate and VIP sales. There was so much more demand than there was inventory and I made 5% of every sale. The game was made official on December 2, 2005 and very call I made was making money from that day until the game itself on Jan 4th. I had never made more money in my life, so I took no time off. None. Not weekends. Not Christmas. Not New Years. Over the holidays, I was locked in my parents guest room working 14 hour days. Sometimes, in life, the getting is good. Get to getting.  

3. We're all playing a rigged game. Take the time to read about FTX, Binance, and the madness in the crypto world this week. Start here. https://twitter.com/SBF_FTX/status/1590709166515310593. Then here: https://twitter.com/jaltucher/status/1590539401712787456. What they were doing wasn't technically illegal, but my goodness it should have been. Enjoy the mayhem. What a story. Money is all that matters to too many people. Then again….that's not new news to any of us - think Matthew 4.  
]]></description>
      <pubDate>Fri, 11 Nov 2022 05:40:14 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-111122-1-why-joining-a-start-up-during-a-recession-is-a-great-time-2-gettin-while-the-gettings-good-3-the-ftx-debacle-487L_7st</link>
      <enclosure length="5254213" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/9d1bb7af-9651-464e-8302-aff3d5f7deb2/audio/4361be03-a444-499c-a622-f9e62aec01db/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things 11.11.22 - 1) Why joining a start-up during a recession is a great time 2) Gettin while the getting&apos;s good 3) The FTX debacle</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/46834dfe-112e-4ad0-a387-3aa4f2f822b2/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:13</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events: 

1. &quot;All I&apos;m doing it laying people off and closing down businesses.&quot; - a seed stage VC fund of mine. &quot;We use leverage to fund deals. Leverage is exponentially more expensive now and getting worse.&quot;- a Private Equity MP friend of mine. &quot;It&apos;s never been a worse time to work at a start-up&quot; - another VC friend. I disagree. There&apos;s no better time to join a start-up than right now. If a start-up or growth company are thriving in today&apos;s market (and by thriving, I mean making money and solid FCF with good backers), get on board no matter what. Plenty of unicorns get their start in down times and it&apos;s easier than ever to identify the good ones. The tides going out and the companies swimming without shorts on are easy to spot. 
	
2. Get while the getting is good. In 2006, the unbeaten USC Trojans played the unbeaten Texas Longhorns in the Rose Bowl in one of, if not the, most expensive tickets of the past 25 years (Seahawks vs. Patriots in 2015 the only other even close). Get-ins were unavailable at kick-off. We worked the StubHub pick-up and people were offering $10k a ticket with no inventory in sight. I was working in sales at the time and responsible for Corporate and VIP sales. There was so much more demand than there was inventory and I made 5% of every sale. The game was made official on December 2, 2005 and very call I made was making money from that day until the game itself on Jan 4th. I had never made more money in my life, so I took no time off. None. Not weekends. Not Christmas. Not New Years. Over the holidays, I was locked in my parents guest room working 14 hour days. Sometimes, in life, the getting is good. Get to getting.  

3. We&apos;re all playing a rigged game. Take the time to read about FTX, Binance, and the madness in the crypto world this week. Start here. https://twitter.com/SBF_FTX/status/1590709166515310593. Then here: https://twitter.com/jaltucher/status/1590539401712787456. What they were doing wasn&apos;t technically illegal, but my goodness it should have been. Enjoy the mayhem. What a story. Money is all that matters to too many people. Then again….that&apos;s not new news to any of us - think Matthew 4. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech &amp; Live Events: 

1. &quot;All I&apos;m doing it laying people off and closing down businesses.&quot; - a seed stage VC fund of mine. &quot;We use leverage to fund deals. Leverage is exponentially more expensive now and getting worse.&quot;- a Private Equity MP friend of mine. &quot;It&apos;s never been a worse time to work at a start-up&quot; - another VC friend. I disagree. There&apos;s no better time to join a start-up than right now. If a start-up or growth company are thriving in today&apos;s market (and by thriving, I mean making money and solid FCF with good backers), get on board no matter what. Plenty of unicorns get their start in down times and it&apos;s easier than ever to identify the good ones. The tides going out and the companies swimming without shorts on are easy to spot. 
	
2. Get while the getting is good. In 2006, the unbeaten USC Trojans played the unbeaten Texas Longhorns in the Rose Bowl in one of, if not the, most expensive tickets of the past 25 years (Seahawks vs. Patriots in 2015 the only other even close). Get-ins were unavailable at kick-off. We worked the StubHub pick-up and people were offering $10k a ticket with no inventory in sight. I was working in sales at the time and responsible for Corporate and VIP sales. There was so much more demand than there was inventory and I made 5% of every sale. The game was made official on December 2, 2005 and very call I made was making money from that day until the game itself on Jan 4th. I had never made more money in my life, so I took no time off. None. Not weekends. Not Christmas. Not New Years. Over the holidays, I was locked in my parents guest room working 14 hour days. Sometimes, in life, the getting is good. Get to getting.  

3. We&apos;re all playing a rigged game. Take the time to read about FTX, Binance, and the madness in the crypto world this week. Start here. https://twitter.com/SBF_FTX/status/1590709166515310593. Then here: https://twitter.com/jaltucher/status/1590539401712787456. What they were doing wasn&apos;t technically illegal, but my goodness it should have been. Enjoy the mayhem. What a story. Money is all that matters to too many people. Then again….that&apos;s not new news to any of us - think Matthew 4. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>33</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">668fc6db-ea92-425a-b75a-8e8f8faf9a7c</guid>
      <title>11.4.22 - The moving goalposts of entrepreneurship - The benefit, amidst the many dangers, of going first - There&apos;s always a &quot;Jordan&quot;</title>
      <description><![CDATA[1)  You live in the future - and you'll get used to it. As a career progresses, there are fewer short term wins. There's always a bigger goal down the road. The goalposts are constantly moving. And when you hit that big goal? You'll have moved onto the next one months before. Find the wins in the day to day and learn how to be gracious when others congratulate your team on a month/quarter/year/decade gone well. Most of what I'm working on today won't come to fruition until April '23 at the earliest - if even then. 
	
2) You get to choose the pillbox. In Against All Odds, greenhorn soldiers are lamenting having to be first to charge the beachhead in Southern France as they believe it would be safer to be in a later wave. To their surprise, the Marne Men, vets of prior beach landings, take their place and choose to go first. Why? "If you go first, you get to choose which pill box to attack. You don't like the look of the first one? Choose the second. But if you're in the later group? You don't have a choice. You have to take what's left." A terrific analogy for startups looking to disrupt a market. Yes going first is really dangerous, but your options on customers and partners are more open. 

3) There's always a Jordan. And if you're a Winklevoss, it's a Zuckerberg. My son learned a life lesson in fantasy hoops when he forgot to hit mute on his mic during the draft and Jordan heard him talking to me about our late round sleeper pick Bojan Bogdanovich. Jordan snatched up Bojan quickly,, who has had a season far above where he was drafted. If you dare to have ideas, to take a chance, and to try to build something, there will always be a Jordan. I have a few of them (hi!) who watch, read, copy and weasel every way they can. Keep your mouth shut or use their sliminess to your advantage....like "letting slip" your interest in a player, staffer, or market you're not really interested in.  
]]></description>
      <pubDate>Fri, 4 Nov 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/11422-the-moving-goalposts-of-entrepreneurship-the-benefit-amidst-the-many-dangers-of-going-first-theres-always-a-jordan-u_6Twrpt</link>
      <enclosure length="5249171" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/aa7bb253-3e44-42bc-8f58-8cb1f603908b/audio/c9786673-e892-403d-98dc-1ea3866fc757/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>11.4.22 - The moving goalposts of entrepreneurship - The benefit, amidst the many dangers, of going first - There&apos;s always a &quot;Jordan&quot;</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7d1d3f54-2682-4146-90fb-47a284158ee2/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:13</itunes:duration>
      <itunes:summary>1)  You live in the future - and you&apos;ll get used to it. As a career progresses, there are fewer short term wins. There&apos;s always a bigger goal down the road. The goalposts are constantly moving. And when you hit that big goal? You&apos;ll have moved onto the next one months before. Find the wins in the day to day and learn how to be gracious when others congratulate your team on a month/quarter/year/decade gone well. Most of what I&apos;m working on today won&apos;t come to fruition until April &apos;23 at the earliest - if even then. 
	
2) You get to choose the pillbox. In Against All Odds, greenhorn soldiers are lamenting having to be first to charge the beachhead in Southern France as they believe it would be safer to be in a later wave. To their surprise, the Marne Men, vets of prior beach landings, take their place and choose to go first. Why? &quot;If you go first, you get to choose which pill box to attack. You don&apos;t like the look of the first one? Choose the second. But if you&apos;re in the later group? You don&apos;t have a choice. You have to take what&apos;s left.&quot; A terrific analogy for startups looking to disrupt a market. Yes going first is really dangerous, but your options on customers and partners are more open. 

3) There&apos;s always a Jordan. And if you&apos;re a Winklevoss, it&apos;s a Zuckerberg. My son learned a life lesson in fantasy hoops when he forgot to hit mute on his mic during the draft and Jordan heard him talking to me about our late round sleeper pick Bojan Bogdanovich. Jordan snatched up Bojan quickly,, who has had a season far above where he was drafted. If you dare to have ideas, to take a chance, and to try to build something, there will always be a Jordan. I have a few of them (hi!) who watch, read, copy and weasel every way they can. Keep your mouth shut or use their sliminess to your advantage....like &quot;letting slip&quot; your interest in a player, staffer, or market you&apos;re not really interested in. </itunes:summary>
      <itunes:subtitle>1)  You live in the future - and you&apos;ll get used to it. As a career progresses, there are fewer short term wins. There&apos;s always a bigger goal down the road. The goalposts are constantly moving. And when you hit that big goal? You&apos;ll have moved onto the next one months before. Find the wins in the day to day and learn how to be gracious when others congratulate your team on a month/quarter/year/decade gone well. Most of what I&apos;m working on today won&apos;t come to fruition until April &apos;23 at the earliest - if even then. 
	
2) You get to choose the pillbox. In Against All Odds, greenhorn soldiers are lamenting having to be first to charge the beachhead in Southern France as they believe it would be safer to be in a later wave. To their surprise, the Marne Men, vets of prior beach landings, take their place and choose to go first. Why? &quot;If you go first, you get to choose which pill box to attack. You don&apos;t like the look of the first one? Choose the second. But if you&apos;re in the later group? You don&apos;t have a choice. You have to take what&apos;s left.&quot; A terrific analogy for startups looking to disrupt a market. Yes going first is really dangerous, but your options on customers and partners are more open. 

3) There&apos;s always a Jordan. And if you&apos;re a Winklevoss, it&apos;s a Zuckerberg. My son learned a life lesson in fantasy hoops when he forgot to hit mute on his mic during the draft and Jordan heard him talking to me about our late round sleeper pick Bojan Bogdanovich. Jordan snatched up Bojan quickly,, who has had a season far above where he was drafted. If you dare to have ideas, to take a chance, and to try to build something, there will always be a Jordan. I have a few of them (hi!) who watch, read, copy and weasel every way they can. Keep your mouth shut or use their sliminess to your advantage....like &quot;letting slip&quot; your interest in a player, staffer, or market you&apos;re not really interested in. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>32</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
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      <title>Three Things: Authenticity shattering the status quo - Be very careful how you cancel on people - Scoreboard! it works in the office too!</title>
      <description><![CDATA[The Three Things I Learned In Saas, Sports, Tech & Live Events: 

(Apologies for the poor sound quality on #2) 

1. Authenticity has demolished the status quo. In everything. One word took over the day at our summit conference two weeks back: authenticity. Kenny Smith shared the secret to how Inside The NBA has stayed so relevant for 22 years with a number of stories about honesty and authenticity. There are no scripts and they have freedom to be themselves - he even told a funny story about hazing Shaq in his first week. Ali Kreiger and Ashlyn Harris shared how athletes are empowered to be their whole selves and partnering with companies who support their individuality. And nearly every guest commented on one aspect of the entire event we so carefully hoped would shine through: authenticity. People trying their best to help each other - faults, differences, and everything. Be nice. Be honest. It can work. At least that's what we're trying. 

2. How you cancel on someone matters. For some, the business world is a playground of connections made by wealthy parents or the like. For others, rolodex's are built by cold outreach. As we came up, we were cancelled on over and over. It happens. We didn't "matter" to them (Still don't to many). But the pendulum sometimes swings. There are a number of people who treated us like dirt now trying to sell us their products and services. Some even confused as to why we won't take their calls (remember, they're more important than us). If at any point you decide to cancel on people last minute, no-show a call or blow off the in-person for a phone call, know that bridge is likely burned. I've been as guilty as this as anyone, even though I was advised early to "network down too." Great advice. We have no idea who can help us down the road. 

3. Scoreboard. Back in the LA Kings days I rolled in late one morning and started talking crap online in my fantasy league before getting to work. Little did I know my boss' boss had quietly pulled up a chair behind me. Took me a minute to notice, and the whole pit was watching by the time I did. "Gonna do any work today Knopp?" Busted. But I had a card to play. I pointed to the sales standings on the wall where I was #1 and #1. "Scoreboard. You're at the wrong desk." He laughed (he's a great boss and still a friend). We all screw up. A lot. Amazing how those who put in the work get a lot more understanding. Results matter.  
]]></description>
      <pubDate>Fri, 28 Oct 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-authenticity-shattering-the-status-quo-be-very-careful-how-you-cancel-on-people-scoreboard-it-works-in-the-office-too-_dyWsdna</link>
      <enclosure length="3527013" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/d09f78a6-7e52-4536-a660-bd30d6bf3552/audio/ac5a85f6-f6c1-4091-877c-64d93a2a5fd4/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Authenticity shattering the status quo - Be very careful how you cancel on people - Scoreboard! it works in the office too!</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/c677bd44-8a18-47f3-9003-64400f0f7c6d/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:25</itunes:duration>
      <itunes:summary>The Three Things I Learned In Saas, Sports, Tech &amp; Live Events: 

(Apologies for the poor sound quality on #2) 

1. Authenticity has demolished the status quo. In everything. One word took over the day at our summit conference two weeks back: authenticity. Kenny Smith shared the secret to how Inside The NBA has stayed so relevant for 22 years with a number of stories about honesty and authenticity. There are no scripts and they have freedom to be themselves - he even told a funny story about hazing Shaq in his first week. Ali Kreiger and Ashlyn Harris shared how athletes are empowered to be their whole selves and partnering with companies who support their individuality. And nearly every guest commented on one aspect of the entire event we so carefully hoped would shine through: authenticity. People trying their best to help each other - faults, differences, and everything. Be nice. Be honest. It can work. At least that&apos;s what we&apos;re trying. 

2. How you cancel on someone matters. For some, the business world is a playground of connections made by wealthy parents or the like. For others, rolodex&apos;s are built by cold outreach. As we came up, we were cancelled on over and over. It happens. We didn&apos;t &quot;matter&quot; to them (Still don&apos;t to many). But the pendulum sometimes swings. There are a number of people who treated us like dirt now trying to sell us their products and services. Some even confused as to why we won&apos;t take their calls (remember, they&apos;re more important than us). If at any point you decide to cancel on people last minute, no-show a call or blow off the in-person for a phone call, know that bridge is likely burned. I&apos;ve been as guilty as this as anyone, even though I was advised early to &quot;network down too.&quot; Great advice. We have no idea who can help us down the road. 

3. Scoreboard. Back in the LA Kings days I rolled in late one morning and started talking crap online in my fantasy league before getting to work. Little did I know my boss&apos; boss had quietly pulled up a chair behind me. Took me a minute to notice, and the whole pit was watching by the time I did. &quot;Gonna do any work today Knopp?&quot; Busted. But I had a card to play. I pointed to the sales standings on the wall where I was #1 and #1. &quot;Scoreboard. You&apos;re at the wrong desk.&quot; He laughed (he&apos;s a great boss and still a friend). We all screw up. A lot. Amazing how those who put in the work get a lot more understanding. Results matter. </itunes:summary>
      <itunes:subtitle>The Three Things I Learned In Saas, Sports, Tech &amp; Live Events: 

(Apologies for the poor sound quality on #2) 

1. Authenticity has demolished the status quo. In everything. One word took over the day at our summit conference two weeks back: authenticity. Kenny Smith shared the secret to how Inside The NBA has stayed so relevant for 22 years with a number of stories about honesty and authenticity. There are no scripts and they have freedom to be themselves - he even told a funny story about hazing Shaq in his first week. Ali Kreiger and Ashlyn Harris shared how athletes are empowered to be their whole selves and partnering with companies who support their individuality. And nearly every guest commented on one aspect of the entire event we so carefully hoped would shine through: authenticity. People trying their best to help each other - faults, differences, and everything. Be nice. Be honest. It can work. At least that&apos;s what we&apos;re trying. 

2. How you cancel on someone matters. For some, the business world is a playground of connections made by wealthy parents or the like. For others, rolodex&apos;s are built by cold outreach. As we came up, we were cancelled on over and over. It happens. We didn&apos;t &quot;matter&quot; to them (Still don&apos;t to many). But the pendulum sometimes swings. There are a number of people who treated us like dirt now trying to sell us their products and services. Some even confused as to why we won&apos;t take their calls (remember, they&apos;re more important than us). If at any point you decide to cancel on people last minute, no-show a call or blow off the in-person for a phone call, know that bridge is likely burned. I&apos;ve been as guilty as this as anyone, even though I was advised early to &quot;network down too.&quot; Great advice. We have no idea who can help us down the road. 

3. Scoreboard. Back in the LA Kings days I rolled in late one morning and started talking crap online in my fantasy league before getting to work. Little did I know my boss&apos; boss had quietly pulled up a chair behind me. Took me a minute to notice, and the whole pit was watching by the time I did. &quot;Gonna do any work today Knopp?&quot; Busted. But I had a card to play. I pointed to the sales standings on the wall where I was #1 and #1. &quot;Scoreboard. You&apos;re at the wrong desk.&quot; He laughed (he&apos;s a great boss and still a friend). We all screw up. A lot. Amazing how those who put in the work get a lot more understanding. Results matter. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>31</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">139bfb72-91ad-4e0d-9cf3-7b7e1479ff02</guid>
      <title>Three Things: We called our team back to the office full time a year ago - Culture: punching vs liking - Dave Roberts may not be bad, he was just cheated</title>
      <description><![CDATA[The Three Things I Learned In Saas, Sports, Tech & Live Events: 
	
1. Don't let fear make tough decisions for you. Do what you think is best for your company even if it is wildly unpopular - like going back to the office 4 to 5 days a week if you believe that's what your company needs (not all do). We get comments of amazement all the time when doing zooms and people see we're fully in the office four days per week - including Friday- for the majority of our team (not the vast majority, but the majority. We were considered overly WFH friendly prior to Covid). All of the company leaders say the same thing: "I'd love to get our people back but they refuse to come." There are two sides to the WFH argument - and I understand and respect them both. Many times in these conversations, it's very clear the leadership believes being back in the office is the best thing for their business, and not for nefarious reasons like a lack of trust. We tell them all the same thing: If that's the case for you and you want your team together, pull the trigger. If staff leaves, they leave. That's okay. It may be better for everyone. FWIW, nobody left us. Not one. 
	
2. You don't have to like your teammates (maybe try not to punch them in the face though Draymond?) to have a winning culture. Culture is top of everyone's mind. I sat in six final interviews this week and it was either the first or second question from every candidate. As it should be. Culture is oxygen to your business. But…a great culture doesn't mean everyone is friends - or even friendly. And it definitely doesn't mean there aren't heated moments. Respect matters. And you can work with someone, dislike them, and respect the heck out of them. Here's NBA Champion Richard Jefferson saying the same https://twitter.com/ESPNNBA/status/1578464718817136640. It sounds easy, but far from it. It's hard to watch as teammates feel left out or aren't part of the in-crowd. We all want utopia. In business, however, utopia isn't everyone being friends- it's everyone being independent and themselves - in ways others like and in ways they don’t- and knowing they have that freedom. 
	
3. Dave Roberts was cheated. You will be too. (and I was raised a Giants fan). The 111 win dodgers were bounced early in the playoffs (again) and it has been an ongoing stain on Roberts and Kershaw's reputation as postseason winners that they've failed to win a full season World Series. The same pair who lost a 7 game world series, and another world series, to teams caught, and punished, for cheating. If you choose to win the right way, you have to believe in yourself and your purpose enough to be cheated and know how the world will treat you. Because nobody else cares and all they'll point to is the fact that you lost - even if they won't call the cheaters winners either. Who would have won the 7 Tour De France's Lance Armstrong (and Jan Ulrich) cheated in? Nobody remembers. Does anyone recognize Aaron Rodger's Cal Bears as a legitimate claim to a spot in the national title game the year USC was disqualified (They lost once in the regular season- at USC)? How about the 2002 Sacramento Kings? Is Doug Christie a champion? Or is he a "choker" for throwing up two airballs in a game 7 which likely wouldn't have happened? 
	
The things of this world are promised to the people of this world. If we live for more, we'll have to accept that, from time to time, we'll lose and it won't be fair. As Papa Knopp said so often: "Fare is what you pay to ride the bus."  
]]></description>
      <pubDate>Fri, 21 Oct 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-we-called-our-team-back-to-the-office-full-time-a-year-ago-culture-punching-vs-liking-dave-roberts-may-not-be-bad-he-was-just-cheated-gBmt2hpC</link>
      <enclosure length="4543561" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/ff90efc5-6767-43f8-a520-b73cff4aedd2/audio/954e30f6-d42c-4b01-800d-56dac10cc92a/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: We called our team back to the office full time a year ago - Culture: punching vs liking - Dave Roberts may not be bad, he was just cheated</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/72fc0b70-190c-4057-a79e-c7d16472f75a/3000x3000/picture6.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:28</itunes:duration>
      <itunes:summary>The Three Things I Learned In Saas, Sports, Tech &amp; Live Events: 
	
1. Don&apos;t let fear make tough decisions for you. Do what you think is best for your company even if it is wildly unpopular - like going back to the office 4 to 5 days a week if you believe that&apos;s what your company needs (not all do). We get comments of amazement all the time when doing zooms and people see we&apos;re fully in the office four days per week - including Friday- for the majority of our team (not the vast majority, but the majority. We were considered overly WFH friendly prior to Covid). All of the company leaders say the same thing: &quot;I&apos;d love to get our people back but they refuse to come.&quot; There are two sides to the WFH argument - and I understand and respect them both. Many times in these conversations, it&apos;s very clear the leadership believes being back in the office is the best thing for their business, and not for nefarious reasons like a lack of trust. We tell them all the same thing: If that&apos;s the case for you and you want your team together, pull the trigger. If staff leaves, they leave. That&apos;s okay. It may be better for everyone. FWIW, nobody left us. Not one. 
	
2. You don&apos;t have to like your teammates (maybe try not to punch them in the face though Draymond?) to have a winning culture. Culture is top of everyone&apos;s mind. I sat in six final interviews this week and it was either the first or second question from every candidate. As it should be. Culture is oxygen to your business. But…a great culture doesn&apos;t mean everyone is friends - or even friendly. And it definitely doesn&apos;t mean there aren&apos;t heated moments. Respect matters. And you can work with someone, dislike them, and respect the heck out of them. Here&apos;s NBA Champion Richard Jefferson saying the same https://twitter.com/ESPNNBA/status/1578464718817136640. It sounds easy, but far from it. It&apos;s hard to watch as teammates feel left out or aren&apos;t part of the in-crowd. We all want utopia. In business, however, utopia isn&apos;t everyone being friends- it&apos;s everyone being independent and themselves - in ways others like and in ways they don’t- and knowing they have that freedom. 
	
3. Dave Roberts was cheated. You will be too. (and I was raised a Giants fan). The 111 win dodgers were bounced early in the playoffs (again) and it has been an ongoing stain on Roberts and Kershaw&apos;s reputation as postseason winners that they&apos;ve failed to win a full season World Series. The same pair who lost a 7 game world series, and another world series, to teams caught, and punished, for cheating. If you choose to win the right way, you have to believe in yourself and your purpose enough to be cheated and know how the world will treat you. Because nobody else cares and all they&apos;ll point to is the fact that you lost - even if they won&apos;t call the cheaters winners either. Who would have won the 7 Tour De France&apos;s Lance Armstrong (and Jan Ulrich) cheated in? Nobody remembers. Does anyone recognize Aaron Rodger&apos;s Cal Bears as a legitimate claim to a spot in the national title game the year USC was disqualified (They lost once in the regular season- at USC)? How about the 2002 Sacramento Kings? Is Doug Christie a champion? Or is he a &quot;choker&quot; for throwing up two airballs in a game 7 which likely wouldn&apos;t have happened? 
	
The things of this world are promised to the people of this world. If we live for more, we&apos;ll have to accept that, from time to time, we&apos;ll lose and it won&apos;t be fair. As Papa Knopp said so often: &quot;Fare is what you pay to ride the bus.&quot; </itunes:summary>
      <itunes:subtitle>The Three Things I Learned In Saas, Sports, Tech &amp; Live Events: 
	
1. Don&apos;t let fear make tough decisions for you. Do what you think is best for your company even if it is wildly unpopular - like going back to the office 4 to 5 days a week if you believe that&apos;s what your company needs (not all do). We get comments of amazement all the time when doing zooms and people see we&apos;re fully in the office four days per week - including Friday- for the majority of our team (not the vast majority, but the majority. We were considered overly WFH friendly prior to Covid). All of the company leaders say the same thing: &quot;I&apos;d love to get our people back but they refuse to come.&quot; There are two sides to the WFH argument - and I understand and respect them both. Many times in these conversations, it&apos;s very clear the leadership believes being back in the office is the best thing for their business, and not for nefarious reasons like a lack of trust. We tell them all the same thing: If that&apos;s the case for you and you want your team together, pull the trigger. If staff leaves, they leave. That&apos;s okay. It may be better for everyone. FWIW, nobody left us. Not one. 
	
2. You don&apos;t have to like your teammates (maybe try not to punch them in the face though Draymond?) to have a winning culture. Culture is top of everyone&apos;s mind. I sat in six final interviews this week and it was either the first or second question from every candidate. As it should be. Culture is oxygen to your business. But…a great culture doesn&apos;t mean everyone is friends - or even friendly. And it definitely doesn&apos;t mean there aren&apos;t heated moments. Respect matters. And you can work with someone, dislike them, and respect the heck out of them. Here&apos;s NBA Champion Richard Jefferson saying the same https://twitter.com/ESPNNBA/status/1578464718817136640. It sounds easy, but far from it. It&apos;s hard to watch as teammates feel left out or aren&apos;t part of the in-crowd. We all want utopia. In business, however, utopia isn&apos;t everyone being friends- it&apos;s everyone being independent and themselves - in ways others like and in ways they don’t- and knowing they have that freedom. 
	
3. Dave Roberts was cheated. You will be too. (and I was raised a Giants fan). The 111 win dodgers were bounced early in the playoffs (again) and it has been an ongoing stain on Roberts and Kershaw&apos;s reputation as postseason winners that they&apos;ve failed to win a full season World Series. The same pair who lost a 7 game world series, and another world series, to teams caught, and punished, for cheating. If you choose to win the right way, you have to believe in yourself and your purpose enough to be cheated and know how the world will treat you. Because nobody else cares and all they&apos;ll point to is the fact that you lost - even if they won&apos;t call the cheaters winners either. Who would have won the 7 Tour De France&apos;s Lance Armstrong (and Jan Ulrich) cheated in? Nobody remembers. Does anyone recognize Aaron Rodger&apos;s Cal Bears as a legitimate claim to a spot in the national title game the year USC was disqualified (They lost once in the regular season- at USC)? How about the 2002 Sacramento Kings? Is Doug Christie a champion? Or is he a &quot;choker&quot; for throwing up two airballs in a game 7 which likely wouldn&apos;t have happened? 
	
The things of this world are promised to the people of this world. If we live for more, we&apos;ll have to accept that, from time to time, we&apos;ll lose and it won&apos;t be fair. As Papa Knopp said so often: &quot;Fare is what you pay to ride the bus.&quot; </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>30</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">37986fcf-9951-45c6-be06-6c77061b6a0e</guid>
      <title>Our Big Break on CNBC: Three Things I Learned</title>
      <description><![CDATA[On October 5th 2009 we got our first big break. CNBC reporter, and now friend, Darren Rovell posted an article featuring a stat we'd pulled from a number of early customers: our estimation, based on our numbers and experience, that companies wasted 43% of their tickets.* https://www.cnbc.com/id/33182576

The article did so well, I got a phone call at 5:30am the next day asking if we could go live on CNBC to talk about the number. It was our first big break 

I'd done live TV before, for StubHub (sideburns and all) but never anything with stakes like this. We were treading water, just a year removed from losing our angel investor but we were signing up customers. The kind of validation a spot on CNBC provided could really help us launch the company. 

I called a mentor, David Carter, who did TV and media regularly, and was a friend of Darren's who made the introduction, to ask him for help. He gave me three pieces of advice. I think about and share them with new hires often. 

1) "Shave and put on a pair of pants!" The levity and humor helped quite a bit in the moment. The moment felt too big. The reassurance from a mentor helped clear the pressure - a little. Do the little things you can control. Rehearse. Take notes. Get there on time. Be easy to work with. And, of course, don't forget to shave and the pants. 
	
2) "You know this better than anyone so there won't be any 'gotcha' questions." We can get overwhelmed by high profile moments. Trust the work we've done when opportunity knocks. In this case, I had very little time to prepare. I got the call at 5:30am and was on the air, live, at 8:30. it was an hour drive. 
	
3) "Enjoy it. You worked really hard for this and have been through a lot. It's going to go really fast. Take a breath and look around at just how far you've made it." Advice for every second of building a company. Back then, that moment was everything. Now, it feels like forever ago. I was so nervous, I didn't enjoy any of it. Wish I would have. What a moment it was for us. That clip helped launch our company. An unexpected, and very appreciated, blessing. 

Darren helped launch our business. And David was there to walk us through the moment. I hope the same for you. 

* In the 13 years since this appearance, we've grown to over 30 million tickets per year and the 43% number has turned out to be spot on 
** Yes, the company's name was Corporate Events Group - amongst other names over the years
*** We used the title "Vice President of Business Development" b/c there were only 8 of us and we didn't want to look so small on national TV
**** Yes, I've lost 25 pounds since then. But that's a whole other three things.  
]]></description>
      <pubDate>Fri, 23 Sep 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/our-big-break-on-cnbc-three-things-i-learned-Rimy5GKf</link>
      <enclosure length="4271787" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/8f32bd01-64dc-4afe-aec8-6c4b742ead72/audio/16d65d4c-7d50-49bd-acdd-ecf231cfc99a/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Our Big Break on CNBC: Three Things I Learned</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/fe08f573-1dae-4582-8cee-ee190660593b/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:11</itunes:duration>
      <itunes:summary>On October 5th 2009 we got our first big break. CNBC reporter, and now friend, Darren Rovell posted an article featuring a stat we&apos;d pulled from a number of early customers: our estimation, based on our numbers and experience, that companies wasted 43% of their tickets.* https://www.cnbc.com/id/33182576

The article did so well, I got a phone call at 5:30am the next day asking if we could go live on CNBC to talk about the number. It was our first big break 

I&apos;d done live TV before, for StubHub (sideburns and all) but never anything with stakes like this. We were treading water, just a year removed from losing our angel investor but we were signing up customers. The kind of validation a spot on CNBC provided could really help us launch the company. 

I called a mentor, David Carter, who did TV and media regularly, and was a friend of Darren&apos;s who made the introduction, to ask him for help. He gave me three pieces of advice. I think about and share them with new hires often. 

1) &quot;Shave and put on a pair of pants!&quot; The levity and humor helped quite a bit in the moment. The moment felt too big. The reassurance from a mentor helped clear the pressure - a little. Do the little things you can control. Rehearse. Take notes. Get there on time. Be easy to work with. And, of course, don&apos;t forget to shave and the pants. 
	
2) &quot;You know this better than anyone so there won&apos;t be any &apos;gotcha&apos; questions.&quot; We can get overwhelmed by high profile moments. Trust the work we&apos;ve done when opportunity knocks. In this case, I had very little time to prepare. I got the call at 5:30am and was on the air, live, at 8:30. it was an hour drive. 
	
3) &quot;Enjoy it. You worked really hard for this and have been through a lot. It&apos;s going to go really fast. Take a breath and look around at just how far you&apos;ve made it.&quot; Advice for every second of building a company. Back then, that moment was everything. Now, it feels like forever ago. I was so nervous, I didn&apos;t enjoy any of it. Wish I would have. What a moment it was for us. That clip helped launch our company. An unexpected, and very appreciated, blessing. 

Darren helped launch our business. And David was there to walk us through the moment. I hope the same for you. 

* In the 13 years since this appearance, we&apos;ve grown to over 30 million tickets per year and the 43% number has turned out to be spot on 
** Yes, the company&apos;s name was Corporate Events Group - amongst other names over the years
*** We used the title &quot;Vice President of Business Development&quot; b/c there were only 8 of us and we didn&apos;t want to look so small on national TV
**** Yes, I&apos;ve lost 25 pounds since then. But that&apos;s a whole other three things. </itunes:summary>
      <itunes:subtitle>On October 5th 2009 we got our first big break. CNBC reporter, and now friend, Darren Rovell posted an article featuring a stat we&apos;d pulled from a number of early customers: our estimation, based on our numbers and experience, that companies wasted 43% of their tickets.* https://www.cnbc.com/id/33182576

The article did so well, I got a phone call at 5:30am the next day asking if we could go live on CNBC to talk about the number. It was our first big break 

I&apos;d done live TV before, for StubHub (sideburns and all) but never anything with stakes like this. We were treading water, just a year removed from losing our angel investor but we were signing up customers. The kind of validation a spot on CNBC provided could really help us launch the company. 

I called a mentor, David Carter, who did TV and media regularly, and was a friend of Darren&apos;s who made the introduction, to ask him for help. He gave me three pieces of advice. I think about and share them with new hires often. 

1) &quot;Shave and put on a pair of pants!&quot; The levity and humor helped quite a bit in the moment. The moment felt too big. The reassurance from a mentor helped clear the pressure - a little. Do the little things you can control. Rehearse. Take notes. Get there on time. Be easy to work with. And, of course, don&apos;t forget to shave and the pants. 
	
2) &quot;You know this better than anyone so there won&apos;t be any &apos;gotcha&apos; questions.&quot; We can get overwhelmed by high profile moments. Trust the work we&apos;ve done when opportunity knocks. In this case, I had very little time to prepare. I got the call at 5:30am and was on the air, live, at 8:30. it was an hour drive. 
	
3) &quot;Enjoy it. You worked really hard for this and have been through a lot. It&apos;s going to go really fast. Take a breath and look around at just how far you&apos;ve made it.&quot; Advice for every second of building a company. Back then, that moment was everything. Now, it feels like forever ago. I was so nervous, I didn&apos;t enjoy any of it. Wish I would have. What a moment it was for us. That clip helped launch our company. An unexpected, and very appreciated, blessing. 

Darren helped launch our business. And David was there to walk us through the moment. I hope the same for you. 

* In the 13 years since this appearance, we&apos;ve grown to over 30 million tickets per year and the 43% number has turned out to be spot on 
** Yes, the company&apos;s name was Corporate Events Group - amongst other names over the years
*** We used the title &quot;Vice President of Business Development&quot; b/c there were only 8 of us and we didn&apos;t want to look so small on national TV
**** Yes, I&apos;ve lost 25 pounds since then. But that&apos;s a whole other three things. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>29</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">0b36cb6c-1105-4b50-8594-55fdb538306c</guid>
      <title>Three Things: Denzel on busywork, Draymond Green on learning and a growth mindset, NFL week two have many holding their breath</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech, and Live Events 

1. "Just because you're doing a lot more, doesn't mean you're getting a lot more done." Great quote by Denzel. Such a double edged sword on this one. It is true. Hustle culture creates busy and busy can be counter productive. But: stuff needs to get done. A lot! And if it doesn't, our startups don't last long and die a death by a thousand brainstorming meetings. Like anything else, the answer is in the middle. It isn't quality vs quantity. It is the balance of both alongside a commitment to get busywork out of your business - for you and your team.  

2. "In order to learn you have to understand what you don't know…..and most people don't understand they don't know s**t and so they're f***."  Draymond Green with some colorful language. Maybe if we listened to him, starting with leadership, we could replace the bias holding us back, the finger pointing and the tribalism with constructive discourse in business and in life. https://twitter.com/anthonyVslater/status/1348041758928564227

3. Many are bracing for attendance and viewership numbers for week 2 of the NFL. It has been the one sport not hit heavily post-covid. There is fear that changes this weekend even in the face of huge Super Bowl ad numbers. The NFL's power comes from balance. Here's hoping the bottom half teams show viewer resilience and positive attendance trends.  
]]></description>
      <pubDate>Sat, 17 Sep 2022 04:51:35 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-denzel-on-busywork-draymond-green-on-learning-and-a-growth-mindset-nfl-week-two-have-many-holding-their-breath-3nzN1_4x</link>
      <enclosure length="2549187" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/2d7eae07-e4c5-42f2-81ba-57a434ab7444/audio/cb31c3a8-e5c0-475c-9128-5a1647bbabb3/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Denzel on busywork, Draymond Green on learning and a growth mindset, NFL week two have many holding their breath</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/1083efd0-7f7d-4ff6-96aa-dfe243650af4/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:24</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech, and Live Events 

1. &quot;Just because you&apos;re doing a lot more, doesn&apos;t mean you&apos;re getting a lot more done.&quot; Great quote by Denzel. Such a double edged sword on this one. It is true. Hustle culture creates busy and busy can be counter productive. But: stuff needs to get done. A lot! And if it doesn&apos;t, our startups don&apos;t last long and die a death by a thousand brainstorming meetings. Like anything else, the answer is in the middle. It isn&apos;t quality vs quantity. It is the balance of both alongside a commitment to get busywork out of your business - for you and your team.  

2. &quot;In order to learn you have to understand what you don&apos;t know…..and most people don&apos;t understand they don&apos;t know s**t and so they&apos;re f***.&quot;  Draymond Green with some colorful language. Maybe if we listened to him, starting with leadership, we could replace the bias holding us back, the finger pointing and the tribalism with constructive discourse in business and in life. https://twitter.com/anthonyVslater/status/1348041758928564227

3. Many are bracing for attendance and viewership numbers for week 2 of the NFL. It has been the one sport not hit heavily post-covid. There is fear that changes this weekend even in the face of huge Super Bowl ad numbers. The NFL&apos;s power comes from balance. Here&apos;s hoping the bottom half teams show viewer resilience and positive attendance trends. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech, and Live Events 

1. &quot;Just because you&apos;re doing a lot more, doesn&apos;t mean you&apos;re getting a lot more done.&quot; Great quote by Denzel. Such a double edged sword on this one. It is true. Hustle culture creates busy and busy can be counter productive. But: stuff needs to get done. A lot! And if it doesn&apos;t, our startups don&apos;t last long and die a death by a thousand brainstorming meetings. Like anything else, the answer is in the middle. It isn&apos;t quality vs quantity. It is the balance of both alongside a commitment to get busywork out of your business - for you and your team.  

2. &quot;In order to learn you have to understand what you don&apos;t know…..and most people don&apos;t understand they don&apos;t know s**t and so they&apos;re f***.&quot;  Draymond Green with some colorful language. Maybe if we listened to him, starting with leadership, we could replace the bias holding us back, the finger pointing and the tribalism with constructive discourse in business and in life. https://twitter.com/anthonyVslater/status/1348041758928564227

3. Many are bracing for attendance and viewership numbers for week 2 of the NFL. It has been the one sport not hit heavily post-covid. There is fear that changes this weekend even in the face of huge Super Bowl ad numbers. The NFL&apos;s power comes from balance. Here&apos;s hoping the bottom half teams show viewer resilience and positive attendance trends. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>28</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">25214846-0576-45be-8a2d-470539c82b09</guid>
      <title>Quiet Quitting in your business, Serena Williams US Open ticket prices and what that means for the live events industry, Pete Carroll on pressure and problems building USC</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech & Live Events: 
	
1. Quiet quitting isn't new. Been hiring staff 20+ years and there's always been the "do just enough" group. More power to them on their new marketing slogan. Now we're not saying anyone needs to burn the midnight oil or work weekends/holidays, we've covered that here before. And too often there are extremes cited in a rational discussion. But, in general, you don't want quiet quitters anywhere near your start-up. Create policies, processes and reporting which will flush out the "quiet quitters" quickly and know it is a competitive advantage. Things break. Competition happens. Nobody wants to be on a team with a misaligned person. It is toxic to everyone. Remember, you work for them, not the other way around. Is that the kind of person you want to work for? For us? Quitting quietly is a sure fire way to fail loudly. 

2. Serena Williams at the US Open highlighted a current trend we talk about often: Yes, customers are willing to pay a lot, often times more than we think, for the stand-out premier events. However, too many second tier events and content providers are creating way too much VIP hospitality and now they can't sell it. Companies are simply paying much more to go to the higher profile events. Festivals, in particular, are feeling the impacts of oversaturation. So much for that $4.7 trillion in pent up demand and excess savings we all heard about during the pandemic. Spending didn't come anywhere close. 

3. "Give me all of the problems, give me all of the pressure and that's where I would like to succeed." When Pete Carroll started at USC, where he was the fifth choice for the job. He knew it, and addressed the media as such. No surprise he went on to win multiple national championships and a super bowl. https://www.espn.com/college-football/story/_/id/34459646/take-note-lincoln-riley-how-pete-carroll-made-usc-college-football-magic-again 
]]></description>
      <pubDate>Fri, 9 Sep 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/quiet-quitting-in-your-business-serena-williams-us-open-ticket-prices-and-what-that-means-for-the-live-events-industry-pete-carroll-on-pressure-and-problems-building-usc-LfYeMccz</link>
      <enclosure length="2627012" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/1f40aff8-ad4a-4414-af1a-4b8328495b2c/audio/82b654d7-216d-4492-91ad-a9f848960c65/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Quiet Quitting in your business, Serena Williams US Open ticket prices and what that means for the live events industry, Pete Carroll on pressure and problems building USC</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/c486d80b-0e10-4505-b138-773c27960101/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:29</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech &amp; Live Events: 
	
1. Quiet quitting isn&apos;t new. Been hiring staff 20+ years and there&apos;s always been the &quot;do just enough&quot; group. More power to them on their new marketing slogan. Now we&apos;re not saying anyone needs to burn the midnight oil or work weekends/holidays, we&apos;ve covered that here before. And too often there are extremes cited in a rational discussion. But, in general, you don&apos;t want quiet quitters anywhere near your start-up. Create policies, processes and reporting which will flush out the &quot;quiet quitters&quot; quickly and know it is a competitive advantage. Things break. Competition happens. Nobody wants to be on a team with a misaligned person. It is toxic to everyone. Remember, you work for them, not the other way around. Is that the kind of person you want to work for? For us? Quitting quietly is a sure fire way to fail loudly. 

2. Serena Williams at the US Open highlighted a current trend we talk about often: Yes, customers are willing to pay a lot, often times more than we think, for the stand-out premier events. However, too many second tier events and content providers are creating way too much VIP hospitality and now they can&apos;t sell it. Companies are simply paying much more to go to the higher profile events. Festivals, in particular, are feeling the impacts of oversaturation. So much for that $4.7 trillion in pent up demand and excess savings we all heard about during the pandemic. Spending didn&apos;t come anywhere close. 

3. &quot;Give me all of the problems, give me all of the pressure and that&apos;s where I would like to succeed.&quot; When Pete Carroll started at USC, where he was the fifth choice for the job. He knew it, and addressed the media as such. No surprise he went on to win multiple national championships and a super bowl. https://www.espn.com/college-football/story/_/id/34459646/take-note-lincoln-riley-how-pete-carroll-made-usc-college-football-magic-again</itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech &amp; Live Events: 
	
1. Quiet quitting isn&apos;t new. Been hiring staff 20+ years and there&apos;s always been the &quot;do just enough&quot; group. More power to them on their new marketing slogan. Now we&apos;re not saying anyone needs to burn the midnight oil or work weekends/holidays, we&apos;ve covered that here before. And too often there are extremes cited in a rational discussion. But, in general, you don&apos;t want quiet quitters anywhere near your start-up. Create policies, processes and reporting which will flush out the &quot;quiet quitters&quot; quickly and know it is a competitive advantage. Things break. Competition happens. Nobody wants to be on a team with a misaligned person. It is toxic to everyone. Remember, you work for them, not the other way around. Is that the kind of person you want to work for? For us? Quitting quietly is a sure fire way to fail loudly. 

2. Serena Williams at the US Open highlighted a current trend we talk about often: Yes, customers are willing to pay a lot, often times more than we think, for the stand-out premier events. However, too many second tier events and content providers are creating way too much VIP hospitality and now they can&apos;t sell it. Companies are simply paying much more to go to the higher profile events. Festivals, in particular, are feeling the impacts of oversaturation. So much for that $4.7 trillion in pent up demand and excess savings we all heard about during the pandemic. Spending didn&apos;t come anywhere close. 

3. &quot;Give me all of the problems, give me all of the pressure and that&apos;s where I would like to succeed.&quot; When Pete Carroll started at USC, where he was the fifth choice for the job. He knew it, and addressed the media as such. No surprise he went on to win multiple national championships and a super bowl. https://www.espn.com/college-football/story/_/id/34459646/take-note-lincoln-riley-how-pete-carroll-made-usc-college-football-magic-again</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>27</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">85836e9e-b632-4cb1-a79f-52245806bf8a</guid>
      <title>Ticketing Week! SeatGeek&apos;s fresh $200m, NY all-in price laws, The PPC wars won&apos;t end and an oldie but repeaty</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech & Live Events: 
	
Ticketing rumors and happening this week: 
	
1. SeatGeek raised $238m from, essentially, the group that made up the cancelled SPAC. That's a sizable show of confidence. It means more deals are on the way. This late in the game (Series C), raises that size aren't speculative. They are usually meant to fund well-defined objectives which are already in the pipeline. The baseball deal is the most obvious (don't sleep on Ticketmaster making a run too), but we're sure there are more. Rumors of the deal were all over the ticket broker conferences in Vegas in July - even pinning the number at "just over $200m." 
	
2. Rumors are Logitix hired a banker with the plan of making a run at competitors and then flipping the combined entity. Heard it from enough people we believe it to be true. 
	
3. New York passed the "all-in" pricing law where ticket sites have to show the final price with all fees added in. Bad news for many who have built significant businesses manipulating fees through the buy process. Matter of time before we see other states follow. Just the first in what will be many regulations headed towards ticketing (as we discussed here in 2019. Covid simply delayed the inevitable.) 
	
4. Vivid Seats took a dig at StubHub in their quarterly call claiming the competition is overpaying for PPC in an effort to "relive past glory." Back when there was discussion about Vivid Seats buying StubHub, one of the immediate synergies was how, together, they'd have to pay much less in the PPC wars. Looks like it is going the other way. CAC is expensive in the marketplace game. 

5. Time kills all deals- part infinity. UCL and Crypto.com were set to do a $100m deal - the largest yet for UEFA. Had a mentor tell me about how he lost his business when they failed to sign the paperwork on time on 9/10/01. We've walk from some deals mid negotiation as better ones have shown up. If you really want the deal, get it done.  
]]></description>
      <pubDate>Fri, 2 Sep 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/ticketing-week-seatgeeks-fresh-200m-ny-all-in-price-laws-the-ppc-wars-wont-end-and-an-oldie-but-repeaty-C5nsC7xs</link>
      <enclosure length="4106474" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/2c2edc50-4141-466c-af10-02cceebc26ca/audio/d4e5eb5f-1c98-4fdb-b08d-f3ffddc25453/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Ticketing Week! SeatGeek&apos;s fresh $200m, NY all-in price laws, The PPC wars won&apos;t end and an oldie but repeaty</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5f185dbe-d9bf-4263-85f6-291363d01db1/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:01</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech &amp; Live Events: 
	
Ticketing rumors and happening this week: 
	
1. SeatGeek raised $238m from, essentially, the group that made up the cancelled SPAC. That&apos;s a sizable show of confidence. It means more deals are on the way. This late in the game (Series C), raises that size aren&apos;t speculative. They are usually meant to fund well-defined objectives which are already in the pipeline. The baseball deal is the most obvious (don&apos;t sleep on Ticketmaster making a run too), but we&apos;re sure there are more. Rumors of the deal were all over the ticket broker conferences in Vegas in July - even pinning the number at &quot;just over $200m.&quot; 
	
2. Rumors are Logitix hired a banker with the plan of making a run at competitors and then flipping the combined entity. Heard it from enough people we believe it to be true. 
	
3. New York passed the &quot;all-in&quot; pricing law where ticket sites have to show the final price with all fees added in. Bad news for many who have built significant businesses manipulating fees through the buy process. Matter of time before we see other states follow. Just the first in what will be many regulations headed towards ticketing (as we discussed here in 2019. Covid simply delayed the inevitable.) 
	
4. Vivid Seats took a dig at StubHub in their quarterly call claiming the competition is overpaying for PPC in an effort to &quot;relive past glory.&quot; Back when there was discussion about Vivid Seats buying StubHub, one of the immediate synergies was how, together, they&apos;d have to pay much less in the PPC wars. Looks like it is going the other way. CAC is expensive in the marketplace game. 

5. Time kills all deals- part infinity. UCL and Crypto.com were set to do a $100m deal - the largest yet for UEFA. Had a mentor tell me about how he lost his business when they failed to sign the paperwork on time on 9/10/01. We&apos;ve walk from some deals mid negotiation as better ones have shown up. If you really want the deal, get it done. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech &amp; Live Events: 
	
Ticketing rumors and happening this week: 
	
1. SeatGeek raised $238m from, essentially, the group that made up the cancelled SPAC. That&apos;s a sizable show of confidence. It means more deals are on the way. This late in the game (Series C), raises that size aren&apos;t speculative. They are usually meant to fund well-defined objectives which are already in the pipeline. The baseball deal is the most obvious (don&apos;t sleep on Ticketmaster making a run too), but we&apos;re sure there are more. Rumors of the deal were all over the ticket broker conferences in Vegas in July - even pinning the number at &quot;just over $200m.&quot; 
	
2. Rumors are Logitix hired a banker with the plan of making a run at competitors and then flipping the combined entity. Heard it from enough people we believe it to be true. 
	
3. New York passed the &quot;all-in&quot; pricing law where ticket sites have to show the final price with all fees added in. Bad news for many who have built significant businesses manipulating fees through the buy process. Matter of time before we see other states follow. Just the first in what will be many regulations headed towards ticketing (as we discussed here in 2019. Covid simply delayed the inevitable.) 
	
4. Vivid Seats took a dig at StubHub in their quarterly call claiming the competition is overpaying for PPC in an effort to &quot;relive past glory.&quot; Back when there was discussion about Vivid Seats buying StubHub, one of the immediate synergies was how, together, they&apos;d have to pay much less in the PPC wars. Looks like it is going the other way. CAC is expensive in the marketplace game. 

5. Time kills all deals- part infinity. UCL and Crypto.com were set to do a $100m deal - the largest yet for UEFA. Had a mentor tell me about how he lost his business when they failed to sign the paperwork on time on 9/10/01. We&apos;ve walk from some deals mid negotiation as better ones have shown up. If you really want the deal, get it done. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>26</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">39636e61-fbac-4a1d-ac43-9e24bff70a8d</guid>
      <title>Off To College!  - Four things we learned about sending kids off to college over 11 years and hundreds of kids</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports, Tech and Live Events: 

Sending kids off to college week! Who we are in the transitions - maybe the most important crossroads of our lives. 

One of the greatest pleasures of my life was volunteering with high school kids for 11 years. I got to know them and watch the grow through HS and had a front-row seat while they transitioned into a new life. 

Here are the four things I learned about sending a kid to college and how we can apply them to our lives. 
 
1) "Who we are is most important in the transitions" Some of the best advice I've ever heard from a guest speaker: Life is about the transitions. From high school to university, school to the working world, single to married, married to parent, parent to parent of an adult and on and on. Many people get lost in the transitions. They are hard, they are unfamiliar, and they usually come with grief for the last stage which can sometimes last quite awhile. So many people get stuck in place, make bad decisions which will follow them for years, or lose months in the transitions. Mind blowing advice - true for us all. It is most important we know who we are in the transitions. Off to college is the first major transition for most kids. It is a huge change. 

2) Water finds its level, but we have to give it time. Some kids find "their best friends" right away. Others feel left out for months. Neither end of the spectrum is good. Who your kids spend time with in the first few months very rarely become their lifelong friends. Remind them jr high and high school were no different by recalling how their besties and groups changed along the way. Give concrete examples. This doesn't change later in life. New job, new social group, new neighborhood, new industry...same advice. Be yourself and give it time. You'll find your level. 

3) Set boundaries on the boomerangs. Many kids have trouble with the transition and go home too often. Others have parents who are way too involved. Come home for holidays and occasionally for dinner. Not for whole weekends on the reg...yes, even if there's a high school sweetheart. See #1: We skip this step we risk getting stuck 

4) Half the kids will decide, at one point or another, they want to leave or transfer freshman year. Sounds high, I know. But trust me - it's even the ones you don't expect who seem so happy. Big transitions are a lot for anyone. Even the "starting QB" the "valedictorian" and the "homecoming queen." Help them understand how common this feeling is and encourage them to stick it out if the situation is healthy. Also encourage the parents who are usually very worried when it happens. The best advice we can give them: "It doesn't get better. But you do."

To those who are dropping kids off - congratulations! Parenting is the hardest job in the world and you nailed it! Enjoy the season of change for them, and for you, with curiosity and excitement! 
]]></description>
      <pubDate>Fri, 26 Aug 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/off-to-college-four-things-we-learned-about-sending-kids-off-to-college-over-11-years-and-hundreds-of-kids-NrnMfMgW</link>
      <enclosure length="5951665" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/b141836d-b9d9-4cf9-8333-0293a8b4029d/audio/b383e029-726f-4830-b139-8c4f62377459/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Off To College!  - Four things we learned about sending kids off to college over 11 years and hundreds of kids</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/17faed9b-4a59-4139-b0af-3b1ff7b38f10/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:56</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports, Tech and Live Events: 

Sending kids off to college week! Who we are in the transitions - maybe the most important crossroads of our lives. 

One of the greatest pleasures of my life was volunteering with high school kids for 11 years. I got to know them and watch the grow through HS and had a front-row seat while they transitioned into a new life. 

Here are the four things I learned about sending a kid to college and how we can apply them to our lives. 
 
1) &quot;Who we are is most important in the transitions&quot; Some of the best advice I&apos;ve ever heard from a guest speaker: Life is about the transitions. From high school to university, school to the working world, single to married, married to parent, parent to parent of an adult and on and on. Many people get lost in the transitions. They are hard, they are unfamiliar, and they usually come with grief for the last stage which can sometimes last quite awhile. So many people get stuck in place, make bad decisions which will follow them for years, or lose months in the transitions. Mind blowing advice - true for us all. It is most important we know who we are in the transitions. Off to college is the first major transition for most kids. It is a huge change. 

2) Water finds its level, but we have to give it time. Some kids find &quot;their best friends&quot; right away. Others feel left out for months. Neither end of the spectrum is good. Who your kids spend time with in the first few months very rarely become their lifelong friends. Remind them jr high and high school were no different by recalling how their besties and groups changed along the way. Give concrete examples. This doesn&apos;t change later in life. New job, new social group, new neighborhood, new industry...same advice. Be yourself and give it time. You&apos;ll find your level. 

3) Set boundaries on the boomerangs. Many kids have trouble with the transition and go home too often. Others have parents who are way too involved. Come home for holidays and occasionally for dinner. Not for whole weekends on the reg...yes, even if there&apos;s a high school sweetheart. See #1: We skip this step we risk getting stuck 

4) Half the kids will decide, at one point or another, they want to leave or transfer freshman year. Sounds high, I know. But trust me - it&apos;s even the ones you don&apos;t expect who seem so happy. Big transitions are a lot for anyone. Even the &quot;starting QB&quot; the &quot;valedictorian&quot; and the &quot;homecoming queen.&quot; Help them understand how common this feeling is and encourage them to stick it out if the situation is healthy. Also encourage the parents who are usually very worried when it happens. The best advice we can give them: &quot;It doesn&apos;t get better. But you do.&quot;

To those who are dropping kids off - congratulations! Parenting is the hardest job in the world and you nailed it! Enjoy the season of change for them, and for you, with curiosity and excitement!</itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports, Tech and Live Events: 

Sending kids off to college week! Who we are in the transitions - maybe the most important crossroads of our lives. 

One of the greatest pleasures of my life was volunteering with high school kids for 11 years. I got to know them and watch the grow through HS and had a front-row seat while they transitioned into a new life. 

Here are the four things I learned about sending a kid to college and how we can apply them to our lives. 
 
1) &quot;Who we are is most important in the transitions&quot; Some of the best advice I&apos;ve ever heard from a guest speaker: Life is about the transitions. From high school to university, school to the working world, single to married, married to parent, parent to parent of an adult and on and on. Many people get lost in the transitions. They are hard, they are unfamiliar, and they usually come with grief for the last stage which can sometimes last quite awhile. So many people get stuck in place, make bad decisions which will follow them for years, or lose months in the transitions. Mind blowing advice - true for us all. It is most important we know who we are in the transitions. Off to college is the first major transition for most kids. It is a huge change. 

2) Water finds its level, but we have to give it time. Some kids find &quot;their best friends&quot; right away. Others feel left out for months. Neither end of the spectrum is good. Who your kids spend time with in the first few months very rarely become their lifelong friends. Remind them jr high and high school were no different by recalling how their besties and groups changed along the way. Give concrete examples. This doesn&apos;t change later in life. New job, new social group, new neighborhood, new industry...same advice. Be yourself and give it time. You&apos;ll find your level. 

3) Set boundaries on the boomerangs. Many kids have trouble with the transition and go home too often. Others have parents who are way too involved. Come home for holidays and occasionally for dinner. Not for whole weekends on the reg...yes, even if there&apos;s a high school sweetheart. See #1: We skip this step we risk getting stuck 

4) Half the kids will decide, at one point or another, they want to leave or transfer freshman year. Sounds high, I know. But trust me - it&apos;s even the ones you don&apos;t expect who seem so happy. Big transitions are a lot for anyone. Even the &quot;starting QB&quot; the &quot;valedictorian&quot; and the &quot;homecoming queen.&quot; Help them understand how common this feeling is and encourage them to stick it out if the situation is healthy. Also encourage the parents who are usually very worried when it happens. The best advice we can give them: &quot;It doesn&apos;t get better. But you do.&quot;

To those who are dropping kids off - congratulations! Parenting is the hardest job in the world and you nailed it! Enjoy the season of change for them, and for you, with curiosity and excitement!</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>25</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">a6052d41-3493-4074-aea1-6be713fb8c7c</guid>
      <title>Vacation! What I&apos;ve learned about vacation as an entrepreneur over 15 years</title>
      <description><![CDATA[What I learned about vacation after 15 years running a business. 
	
Taking a vacation is different for everyone. We all have our own pressures. Taking vacation as an entrepreneur is something I'm still learning to do - 15 years in - from experience and from many mentors. 
	
Here are six things I learned about vacation. Hope they help you skip a few speed bumps along the way: 
	
1) Always take one. No exceptions. Especially in the early years when you can least afford it (in all senses of the phrase). When you start a business it's like "flying a plane with both engines on fire and a broken steering wheel." You're in "the jungle" and you're doing everything. Your most limited resource is time. 
		
And yet, it is the single most important time in your life for you to take one. At least a week. 
		
2) Always leave town and go far enough away you can't go back quickly. Our subconscious is powerful.  The amount of information it manages, and protects us from, is extraordinary.  
	
When we take time off at home or near work, our subconscious still knows all of the things we need to get done. That project around the house. That small to-do list item. 
		
If we leave, we can't do those things. And we can relax. It may not feel like it in the moment, but we actually do. 
		
		
3) The guilt never goes away, it just changes. In the early years, we look forward to the day we have a cadre of capable team mates we can leave in charge of the store so we can finally take advantage of "being our own boss."
		
In the early years, I felt so guilty leaving an understaffed overworked team. That guilt would permeate its way into vacation. 
		
Now? Same guilt, different face. I love what I do and working with the team and I feel guilty when I'm gone. It's always there. And you'll learn how to live with it (and be happy). 
		
4) Don't stress the stress 
	
Entrepreneurs are oftentimes hyper-driven. The whole world is a nail - even vacation. When we get on holiday, we need to nail that too. We don't have much time and we can't spend any of it being stressed, sad, sick, etc. 
		
A psychologist once told me "what, only locals are allowed to be stressed, mad or sad?" 
		
My goodness they are so right. If you get stressed on holiday, that's normal. 
	
5) No matter what you do, you'll think about work. That's okay. Especially when it's voluntary. Some of the best ideas we've ever had came on holiday while we were finally away from home and "flowing." 
	
6) Don't burn out on re-entry! When we get back from holiday, all that guilt makes us push too hard. I'm doing it right now, as I'm writing this. Take it easy upon returning. Overdoing it is a terrific way to wipe out gains from a vacation and wear oneself down. Set parameters and know you'll catch up on that to-do list - or at least reach homeostasis once again 
]]></description>
      <pubDate>Fri, 19 Aug 2022 05:00:17 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/vacation-what-ive-learned-about-vacation-as-an-entrepreneur-over-15-years-4DT2oAeK</link>
      <enclosure length="5263729" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/d6d9dbb8-d328-4e41-acd2-124032555b35/audio/9836ab22-9c94-48f5-838a-5fe62c3aef49/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Vacation! What I&apos;ve learned about vacation as an entrepreneur over 15 years</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/8a458ae1-8f9e-415b-b909-7441c20ed02b/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:13</itunes:duration>
      <itunes:summary>What I learned about vacation after 15 years running a business. 
	
Taking a vacation is different for everyone. We all have our own pressures. Taking vacation as an entrepreneur is something I&apos;m still learning to do - 15 years in - from experience and from many mentors. 
	
Here are six things I learned about vacation. Hope they help you skip a few speed bumps along the way: 
	
1) Always take one. No exceptions. Especially in the early years when you can least afford it (in all senses of the phrase). When you start a business it&apos;s like &quot;flying a plane with both engines on fire and a broken steering wheel.&quot; You&apos;re in &quot;the jungle&quot; and you&apos;re doing everything. Your most limited resource is time. 
		
And yet, it is the single most important time in your life for you to take one. At least a week. 
		
2) Always leave town and go far enough away you can&apos;t go back quickly. Our subconscious is powerful.  The amount of information it manages, and protects us from, is extraordinary.  
	
When we take time off at home or near work, our subconscious still knows all of the things we need to get done. That project around the house. That small to-do list item. 
		
If we leave, we can&apos;t do those things. And we can relax. It may not feel like it in the moment, but we actually do. 
		
		
3) The guilt never goes away, it just changes. In the early years, we look forward to the day we have a cadre of capable team mates we can leave in charge of the store so we can finally take advantage of &quot;being our own boss.&quot;
		
In the early years, I felt so guilty leaving an understaffed overworked team. That guilt would permeate its way into vacation. 
		
Now? Same guilt, different face. I love what I do and working with the team and I feel guilty when I&apos;m gone. It&apos;s always there. And you&apos;ll learn how to live with it (and be happy). 
		
4) Don&apos;t stress the stress 
	
Entrepreneurs are oftentimes hyper-driven. The whole world is a nail - even vacation. When we get on holiday, we need to nail that too. We don&apos;t have much time and we can&apos;t spend any of it being stressed, sad, sick, etc. 
		
A psychologist once told me &quot;what, only locals are allowed to be stressed, mad or sad?&quot; 
		
My goodness they are so right. If you get stressed on holiday, that&apos;s normal. 
	
5) No matter what you do, you&apos;ll think about work. That&apos;s okay. Especially when it&apos;s voluntary. Some of the best ideas we&apos;ve ever had came on holiday while we were finally away from home and &quot;flowing.&quot; 
	
6) Don&apos;t burn out on re-entry! When we get back from holiday, all that guilt makes us push too hard. I&apos;m doing it right now, as I&apos;m writing this. Take it easy upon returning. Overdoing it is a terrific way to wipe out gains from a vacation and wear oneself down. Set parameters and know you&apos;ll catch up on that to-do list - or at least reach homeostasis once again</itunes:summary>
      <itunes:subtitle>What I learned about vacation after 15 years running a business. 
	
Taking a vacation is different for everyone. We all have our own pressures. Taking vacation as an entrepreneur is something I&apos;m still learning to do - 15 years in - from experience and from many mentors. 
	
Here are six things I learned about vacation. Hope they help you skip a few speed bumps along the way: 
	
1) Always take one. No exceptions. Especially in the early years when you can least afford it (in all senses of the phrase). When you start a business it&apos;s like &quot;flying a plane with both engines on fire and a broken steering wheel.&quot; You&apos;re in &quot;the jungle&quot; and you&apos;re doing everything. Your most limited resource is time. 
		
And yet, it is the single most important time in your life for you to take one. At least a week. 
		
2) Always leave town and go far enough away you can&apos;t go back quickly. Our subconscious is powerful.  The amount of information it manages, and protects us from, is extraordinary.  
	
When we take time off at home or near work, our subconscious still knows all of the things we need to get done. That project around the house. That small to-do list item. 
		
If we leave, we can&apos;t do those things. And we can relax. It may not feel like it in the moment, but we actually do. 
		
		
3) The guilt never goes away, it just changes. In the early years, we look forward to the day we have a cadre of capable team mates we can leave in charge of the store so we can finally take advantage of &quot;being our own boss.&quot;
		
In the early years, I felt so guilty leaving an understaffed overworked team. That guilt would permeate its way into vacation. 
		
Now? Same guilt, different face. I love what I do and working with the team and I feel guilty when I&apos;m gone. It&apos;s always there. And you&apos;ll learn how to live with it (and be happy). 
		
4) Don&apos;t stress the stress 
	
Entrepreneurs are oftentimes hyper-driven. The whole world is a nail - even vacation. When we get on holiday, we need to nail that too. We don&apos;t have much time and we can&apos;t spend any of it being stressed, sad, sick, etc. 
		
A psychologist once told me &quot;what, only locals are allowed to be stressed, mad or sad?&quot; 
		
My goodness they are so right. If you get stressed on holiday, that&apos;s normal. 
	
5) No matter what you do, you&apos;ll think about work. That&apos;s okay. Especially when it&apos;s voluntary. Some of the best ideas we&apos;ve ever had came on holiday while we were finally away from home and &quot;flowing.&quot; 
	
6) Don&apos;t burn out on re-entry! When we get back from holiday, all that guilt makes us push too hard. I&apos;m doing it right now, as I&apos;m writing this. Take it easy upon returning. Overdoing it is a terrific way to wipe out gains from a vacation and wear oneself down. Set parameters and know you&apos;ll catch up on that to-do list - or at least reach homeostasis once again</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>24</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">33bfd0d3-5129-4f2c-a907-72b2980ab773</guid>
      <title>Three Things: Silver Medals at the AAU National Championships - What I Learned</title>
      <description><![CDATA[Had quite an adventure in Orlando watching our 12 year old son win a silver medal in the Junior National Volleyball Championship in front of a surprisingly big crowd. 

12 year old volley is serious business to many these days. 

That said, it was a really fun experience and I learned so much about life and work. Here are three things I learned at Orlando AAU '22 

1. "You don't want to be the kid everyone is rooting for. You want to be the kid everyone is relying on." A coach said this to me as we watched the later rounds and I love it. Needs no explanation. We know who those people are in our lives, on our teams and in our businesses. The ones we rely on, the ultimate form of trust 

2. "All we can do is work really hard at what we want. Practice. Do the extra work. Prepare. Study. And if we do, we just might end up with the ball in our hands when it matters. And that's where you want to be. Where you decide who wins and loses, because you earned that right." A life changing quote I heard last summer and have worked on with our family and team ever since. There is no pressure in the big moment. It's why we do what we do. Its where we want to be.

3. In December 2020 our son had never played an organized game of volleyball. Boys don't usually play that young. We went to Maui where we decided to stay for nearly four months avoiding covid. His twin sister was playing on a team at the time with a tyrant of a coach. Just an awful situation who threatened that if she didn’t "keep up" she couldn't stay on her team (she was 10). So we went out and practiced together every other day for months - trying to keep it fun and 'keep up.' Since Dellan was there, he participated. We worried every day about the situation our daughter was in - so we stayed diligent. We prayed and prayed.  

When we got home to the mainland, Dellan really wanted to play on a team. None of the local teams were playing due to Covid, so I called an old friend who had a club team in the south bay - a cool hour+ in traffic - to see if he could go to a practice or two. "He's on the team" was the reply. "And with Covid, there's no traffic so the drive (usually 90 min) will only be 45 min." We agreed to do it just for the three months left in the season. 

The team was magical. Incredible families and some of the most overqualified and best coaches I've seen - and I played on a lot of team. And the boys were good. Really good. Dellan was only 10. Most of them were 12 and 13, but they treated him like family and still do. 
	
At the first tournament we weren't allowed inside (covid). I didn't even pay for the live stream as there was no way he would play. He ran out with a beaming smile to tell me about his six aces. My response: "Wait….they put you in the game???"
	
15 months later Dellan is winning all-tournament awards and silver medals while playing every point of a 12u national championship match against Puerto Rico.  
	
As my good friend Jon Gordon says: "We're on a rock spinning 65,000 mph around the sun. Your entire existence is a miracle." He's right. We control almost nothing. And thank goodness we don't. 
	
From so much negative came so much positive.  
	
Who knew I could learn so much from 12 year old sports.  
]]></description>
      <pubDate>Fri, 15 Jul 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-silver-medals-at-the-aau-national-championships-what-i-learned-N3Hh8wqv</link>
      <enclosure length="5433581" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/03a4b46b-a1e4-4824-83f1-04e7a6662b1f/audio/ac8dc72f-9349-4f6a-83d2-6a8980a5fa74/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Silver Medals at the AAU National Championships - What I Learned</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5afefb13-aaa4-470d-a1aa-58b0af539c0a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:23</itunes:duration>
      <itunes:summary>Had quite an adventure in Orlando watching our 12 year old son win a silver medal in the Junior National Volleyball Championship in front of a surprisingly big crowd. 

12 year old volley is serious business to many these days. 

That said, it was a really fun experience and I learned so much about life and work. Here are three things I learned at Orlando AAU &apos;22 

1. &quot;You don&apos;t want to be the kid everyone is rooting for. You want to be the kid everyone is relying on.&quot; A coach said this to me as we watched the later rounds and I love it. Needs no explanation. We know who those people are in our lives, on our teams and in our businesses. The ones we rely on, the ultimate form of trust 

2. &quot;All we can do is work really hard at what we want. Practice. Do the extra work. Prepare. Study. And if we do, we just might end up with the ball in our hands when it matters. And that&apos;s where you want to be. Where you decide who wins and loses, because you earned that right.&quot; A life changing quote I heard last summer and have worked on with our family and team ever since. There is no pressure in the big moment. It&apos;s why we do what we do. Its where we want to be.

3. In December 2020 our son had never played an organized game of volleyball. Boys don&apos;t usually play that young. We went to Maui where we decided to stay for nearly four months avoiding covid. His twin sister was playing on a team at the time with a tyrant of a coach. Just an awful situation who threatened that if she didn’t &quot;keep up&quot; she couldn&apos;t stay on her team (she was 10). So we went out and practiced together every other day for months - trying to keep it fun and &apos;keep up.&apos; Since Dellan was there, he participated. We worried every day about the situation our daughter was in - so we stayed diligent. We prayed and prayed.  

When we got home to the mainland, Dellan really wanted to play on a team. None of the local teams were playing due to Covid, so I called an old friend who had a club team in the south bay - a cool hour+ in traffic - to see if he could go to a practice or two. &quot;He&apos;s on the team&quot; was the reply. &quot;And with Covid, there&apos;s no traffic so the drive (usually 90 min) will only be 45 min.&quot; We agreed to do it just for the three months left in the season. 

The team was magical. Incredible families and some of the most overqualified and best coaches I&apos;ve seen - and I played on a lot of team. And the boys were good. Really good. Dellan was only 10. Most of them were 12 and 13, but they treated him like family and still do. 
	
At the first tournament we weren&apos;t allowed inside (covid). I didn&apos;t even pay for the live stream as there was no way he would play. He ran out with a beaming smile to tell me about his six aces. My response: &quot;Wait….they put you in the game???&quot;
	
15 months later Dellan is winning all-tournament awards and silver medals while playing every point of a 12u national championship match against Puerto Rico.  
	
As my good friend Jon Gordon says: &quot;We&apos;re on a rock spinning 65,000 mph around the sun. Your entire existence is a miracle.&quot; He&apos;s right. We control almost nothing. And thank goodness we don&apos;t. 
	
From so much negative came so much positive.  
	
Who knew I could learn so much from 12 year old sports. </itunes:summary>
      <itunes:subtitle>Had quite an adventure in Orlando watching our 12 year old son win a silver medal in the Junior National Volleyball Championship in front of a surprisingly big crowd. 

12 year old volley is serious business to many these days. 

That said, it was a really fun experience and I learned so much about life and work. Here are three things I learned at Orlando AAU &apos;22 

1. &quot;You don&apos;t want to be the kid everyone is rooting for. You want to be the kid everyone is relying on.&quot; A coach said this to me as we watched the later rounds and I love it. Needs no explanation. We know who those people are in our lives, on our teams and in our businesses. The ones we rely on, the ultimate form of trust 

2. &quot;All we can do is work really hard at what we want. Practice. Do the extra work. Prepare. Study. And if we do, we just might end up with the ball in our hands when it matters. And that&apos;s where you want to be. Where you decide who wins and loses, because you earned that right.&quot; A life changing quote I heard last summer and have worked on with our family and team ever since. There is no pressure in the big moment. It&apos;s why we do what we do. Its where we want to be.

3. In December 2020 our son had never played an organized game of volleyball. Boys don&apos;t usually play that young. We went to Maui where we decided to stay for nearly four months avoiding covid. His twin sister was playing on a team at the time with a tyrant of a coach. Just an awful situation who threatened that if she didn’t &quot;keep up&quot; she couldn&apos;t stay on her team (she was 10). So we went out and practiced together every other day for months - trying to keep it fun and &apos;keep up.&apos; Since Dellan was there, he participated. We worried every day about the situation our daughter was in - so we stayed diligent. We prayed and prayed.  

When we got home to the mainland, Dellan really wanted to play on a team. None of the local teams were playing due to Covid, so I called an old friend who had a club team in the south bay - a cool hour+ in traffic - to see if he could go to a practice or two. &quot;He&apos;s on the team&quot; was the reply. &quot;And with Covid, there&apos;s no traffic so the drive (usually 90 min) will only be 45 min.&quot; We agreed to do it just for the three months left in the season. 

The team was magical. Incredible families and some of the most overqualified and best coaches I&apos;ve seen - and I played on a lot of team. And the boys were good. Really good. Dellan was only 10. Most of them were 12 and 13, but they treated him like family and still do. 
	
At the first tournament we weren&apos;t allowed inside (covid). I didn&apos;t even pay for the live stream as there was no way he would play. He ran out with a beaming smile to tell me about his six aces. My response: &quot;Wait….they put you in the game???&quot;
	
15 months later Dellan is winning all-tournament awards and silver medals while playing every point of a 12u national championship match against Puerto Rico.  
	
As my good friend Jon Gordon says: &quot;We&apos;re on a rock spinning 65,000 mph around the sun. Your entire existence is a miracle.&quot; He&apos;s right. We control almost nothing. And thank goodness we don&apos;t. 
	
From so much negative came so much positive.  
	
Who knew I could learn so much from 12 year old sports. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>23</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
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      <title>USC &amp; UCLA to the B1G: What we can learn from a move we should have all seen coming</title>
      <description><![CDATA[Three Things I learned in SaaS, Sports, Tech and Live Events: 

The death of the modern Pac-12 

We knew for years USC leaving the Pac-12 was going to happen - I said it on the radio numerous times. And it finally happened. Here's what I learned from the news and how it applies to our business: 

1) Remember "History doesn't repeat itself, people do"? Voltaire's premise applies here. Take the time to read "The Club" about the founding of the English Premier League and you'll see a roadmap for what's happening in college football. The top clubs banding together, the power of revenue sharing, and the jettisoning of many "traditions" at the foot of TV money coming from multiple bidders. None of what's happening is new, it is just repackaged, as Kelly so aptly said in "The Inevitable." There is a blueprint for a formation of a super league were the players weren't unionized - and it is one of the most successful in the world today. 

2) Punishments are never forgotten by anyone- schools, universities, staffers, teammates, customers, and partners. The NCAA came down on USC with paper-thin reasoning in the early '10s. Regardless what anyone thinks about it, Trojan nation has not forgotten. If there is a future for football without the NCAA's oversight in the form of super leagues, USC would be quick to participate. I'm sure the Trojans don't feel any sympathy for the left behind Pac-12 schools who kicked them when down. The negative is louder than the positive- both in the present and the past. Our team, customers, partners….they don't forget these things. Don't do crappy things to people then expect them to forget it later - won't happen. 
 
3) A rising tide may lift all boats, but not all boats have the same value. Ignore and get rid of those who put self-interest in front of the overall good immediately. In "The System," written in 2014, the authors go into detail on the TV money negotiations for the Pac-12. In the book, Washington State, and their AD Bill Moos, band together with other schools to deny USC and UCLA's requests for a bigger share of the annual payouts. There was precedence for a healthy league where the biggest markets got paid more - see #1 - but that precedence, and the health of the league, was ignored as Moos negotiated in his universities own self-interest. WSU spent the new windfall on a stadium renovation and a splashy new coach - Mike Leach at $8m per year. In our businesses, there will be those who bring exponentially more to the table than others - be it departments, offices, divisions, or individuals. If they aren't being properly rewarded while seeing the bounty of their hard work given to less deserving team mates, they're going to leave. There's a number of reasons USC and UCLA left, but I believe this domino to be an important one  
]]></description>
      <pubDate>Fri, 8 Jul 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/usc-ucla-to-the-b1g-what-we-can-learn-from-a-move-we-should-have-all-seen-coming-A021Ggas</link>
      <enclosure length="5258385" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/4f362183-d1ce-4e18-90fc-e63bc8f8711e/audio/8f40ee20-57e8-4654-81c4-a32adcf53e7d/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>USC &amp; UCLA to the B1G: What we can learn from a move we should have all seen coming</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/44fb3f41-77a1-4793-b226-83d7862453cc/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:13</itunes:duration>
      <itunes:summary>Three Things I learned in SaaS, Sports, Tech and Live Events: 

The death of the modern Pac-12 

We knew for years USC leaving the Pac-12 was going to happen - I said it on the radio numerous times. And it finally happened. Here&apos;s what I learned from the news and how it applies to our business: 

1) Remember &quot;History doesn&apos;t repeat itself, people do&quot;? Voltaire&apos;s premise applies here. Take the time to read &quot;The Club&quot; about the founding of the English Premier League and you&apos;ll see a roadmap for what&apos;s happening in college football. The top clubs banding together, the power of revenue sharing, and the jettisoning of many &quot;traditions&quot; at the foot of TV money coming from multiple bidders. None of what&apos;s happening is new, it is just repackaged, as Kelly so aptly said in &quot;The Inevitable.&quot; There is a blueprint for a formation of a super league were the players weren&apos;t unionized - and it is one of the most successful in the world today. 

2) Punishments are never forgotten by anyone- schools, universities, staffers, teammates, customers, and partners. The NCAA came down on USC with paper-thin reasoning in the early &apos;10s. Regardless what anyone thinks about it, Trojan nation has not forgotten. If there is a future for football without the NCAA&apos;s oversight in the form of super leagues, USC would be quick to participate. I&apos;m sure the Trojans don&apos;t feel any sympathy for the left behind Pac-12 schools who kicked them when down. The negative is louder than the positive- both in the present and the past. Our team, customers, partners….they don&apos;t forget these things. Don&apos;t do crappy things to people then expect them to forget it later - won&apos;t happen. 
 
3) A rising tide may lift all boats, but not all boats have the same value. Ignore and get rid of those who put self-interest in front of the overall good immediately. In &quot;The System,&quot; written in 2014, the authors go into detail on the TV money negotiations for the Pac-12. In the book, Washington State, and their AD Bill Moos, band together with other schools to deny USC and UCLA&apos;s requests for a bigger share of the annual payouts. There was precedence for a healthy league where the biggest markets got paid more - see #1 - but that precedence, and the health of the league, was ignored as Moos negotiated in his universities own self-interest. WSU spent the new windfall on a stadium renovation and a splashy new coach - Mike Leach at $8m per year. In our businesses, there will be those who bring exponentially more to the table than others - be it departments, offices, divisions, or individuals. If they aren&apos;t being properly rewarded while seeing the bounty of their hard work given to less deserving team mates, they&apos;re going to leave. There&apos;s a number of reasons USC and UCLA left, but I believe this domino to be an important one </itunes:summary>
      <itunes:subtitle>Three Things I learned in SaaS, Sports, Tech and Live Events: 

The death of the modern Pac-12 

We knew for years USC leaving the Pac-12 was going to happen - I said it on the radio numerous times. And it finally happened. Here&apos;s what I learned from the news and how it applies to our business: 

1) Remember &quot;History doesn&apos;t repeat itself, people do&quot;? Voltaire&apos;s premise applies here. Take the time to read &quot;The Club&quot; about the founding of the English Premier League and you&apos;ll see a roadmap for what&apos;s happening in college football. The top clubs banding together, the power of revenue sharing, and the jettisoning of many &quot;traditions&quot; at the foot of TV money coming from multiple bidders. None of what&apos;s happening is new, it is just repackaged, as Kelly so aptly said in &quot;The Inevitable.&quot; There is a blueprint for a formation of a super league were the players weren&apos;t unionized - and it is one of the most successful in the world today. 

2) Punishments are never forgotten by anyone- schools, universities, staffers, teammates, customers, and partners. The NCAA came down on USC with paper-thin reasoning in the early &apos;10s. Regardless what anyone thinks about it, Trojan nation has not forgotten. If there is a future for football without the NCAA&apos;s oversight in the form of super leagues, USC would be quick to participate. I&apos;m sure the Trojans don&apos;t feel any sympathy for the left behind Pac-12 schools who kicked them when down. The negative is louder than the positive- both in the present and the past. Our team, customers, partners….they don&apos;t forget these things. Don&apos;t do crappy things to people then expect them to forget it later - won&apos;t happen. 
 
3) A rising tide may lift all boats, but not all boats have the same value. Ignore and get rid of those who put self-interest in front of the overall good immediately. In &quot;The System,&quot; written in 2014, the authors go into detail on the TV money negotiations for the Pac-12. In the book, Washington State, and their AD Bill Moos, band together with other schools to deny USC and UCLA&apos;s requests for a bigger share of the annual payouts. There was precedence for a healthy league where the biggest markets got paid more - see #1 - but that precedence, and the health of the league, was ignored as Moos negotiated in his universities own self-interest. WSU spent the new windfall on a stadium renovation and a splashy new coach - Mike Leach at $8m per year. In our businesses, there will be those who bring exponentially more to the table than others - be it departments, offices, divisions, or individuals. If they aren&apos;t being properly rewarded while seeing the bounty of their hard work given to less deserving team mates, they&apos;re going to leave. There&apos;s a number of reasons USC and UCLA left, but I believe this domino to be an important one </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">4cf1312b-5994-47e2-9ee1-406b5f6d2c97</guid>
      <title>Three Things: On Quitting</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events 

On Quitting 

The great resignation, companies pulling offers, Gig workers and recessions are all in the news these days. Today, what I've learned about quitting - both in my experience and seeing others.  

1. The stigma of labeling someone a quitter can be weaponized to enable bad actors and further encourage their poor behavior. "Nobody likes a quitter" or "they can't be trusted/counted on." The fear of being labeled a quitter hangs over so many trapped in a bad situation. And there's merit to that stigma in certain situations: life and death, crucial moments, etc. However, if you signed up for one environment and find yourself in another - leave immediately and ignore the fear and slander. Most who quit these situations have only one regret….they waited too long. I quit my college volleyball team at the end of the regular season and before the playoffs. Just terrible optics for someone who played a lot. It wore heavy on me for a long time. I knew I was quitting end of season for the entire year and that the environment was awful for me. My dad encouraged me to stick with it - and I did. But, eventually, even he saw that staying was no longer healthy. Ten freshman joined that team together in one of the school's historically best recruiting classes in 1997. I was the third to quit - and the first who was getting heavy playing time - starting the majority of the matches. In the end, only one player finished all four years. 
	
2. Get all three sides of the story and use the stigma to your advantage. When we hired a crucial team member nearly a decade ago, our reference calls didn't go the way we anticipated. One of the references, given to us by an investor, had worked with this person and told us a very detailed story of how they "quit," why it was so wrong, and why we can't trust the candidate. Most hiring managers would stop right there. Red flag. Not us. Of course, we discussed with the candidate and got the other side of a story. But that's not enough. We hunted for others involved. Why? B/c they are quitters out there. People who do leave for selfish reasons and do so terribly which makes it easy to be overly cautious in a scenario like ours. We got all three sides of the story, hired the prospective teammate, and they've been one of the best teammates I've had in my lifetime - both in and out  of work- for a decade. 
	
3. Do it the right way. There is so much vitriol toward businesses today. Much of it is deserved. However, like anything, sentiment is too often formed by the outliers. Companies doing crappy things happens. Same with employees doing crappy things. The fall out of quitting in a selfish way just isn't worth it - no matter how justified it is. I've read about people "putting in for their two weeks of vacation then giving two weeks of notice" (that's happened here) amongst others. Not every company executive is a heartless billionaire. If, unfortunately, we find ourselves in a poor situation, it's best not to sink to their level. I hated the team I quit. Nearly everything about it. So I walked. I shouldn't have. I've seen too many people do the same in their careers b/c it feels great in the moment. Like a sugar rush that wears off quickly and leaves us to ponder what kind of person we want to be to others. Yeah, I hated it, but not all of it. We've had people leave here guns blazing. It is very rare, but it has happened in our 15 years. Some in front of the whole pit. Others threatening to sue. Others actually suing. And others trashing something about us publicly. What's unknown: how many of them reach out years later to apologize and mend fences personally. It's the vast majority - believe it or not. 
	
It's okay to quit. There are only three ways out of a job: 1) Quitting 2) Termination 3) Tragedy. 
	
We all prefer 1.  
	
Remove the stigma from "quitting" - for you and your team- by replacing the word with "leaving." To quit simply means "to leave, usually permanently." "Giving up" has its own dictionary entry. 
]]></description>
      <pubDate>Fri, 10 Jun 2022 13:43:33 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-on-quitting-BCYXnMHZ</link>
      <enclosure length="5949739" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/c747e5f4-d1a6-4957-ab2b-2d5350c18fa1/audio/1d3b5bf2-45ac-4d3b-8c28-d43b05d5a990/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: On Quitting</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/b3a77259-33e3-4998-ba7c-d05cfa73000e/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:56</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events 

On Quitting 

The great resignation, companies pulling offers, Gig workers and recessions are all in the news these days. Today, what I&apos;ve learned about quitting - both in my experience and seeing others.  

1. The stigma of labeling someone a quitter can be weaponized to enable bad actors and further encourage their poor behavior. &quot;Nobody likes a quitter&quot; or &quot;they can&apos;t be trusted/counted on.&quot; The fear of being labeled a quitter hangs over so many trapped in a bad situation. And there&apos;s merit to that stigma in certain situations: life and death, crucial moments, etc. However, if you signed up for one environment and find yourself in another - leave immediately and ignore the fear and slander. Most who quit these situations have only one regret….they waited too long. I quit my college volleyball team at the end of the regular season and before the playoffs. Just terrible optics for someone who played a lot. It wore heavy on me for a long time. I knew I was quitting end of season for the entire year and that the environment was awful for me. My dad encouraged me to stick with it - and I did. But, eventually, even he saw that staying was no longer healthy. Ten freshman joined that team together in one of the school&apos;s historically best recruiting classes in 1997. I was the third to quit - and the first who was getting heavy playing time - starting the majority of the matches. In the end, only one player finished all four years. 
	
2. Get all three sides of the story and use the stigma to your advantage. When we hired a crucial team member nearly a decade ago, our reference calls didn&apos;t go the way we anticipated. One of the references, given to us by an investor, had worked with this person and told us a very detailed story of how they &quot;quit,&quot; why it was so wrong, and why we can&apos;t trust the candidate. Most hiring managers would stop right there. Red flag. Not us. Of course, we discussed with the candidate and got the other side of a story. But that&apos;s not enough. We hunted for others involved. Why? B/c they are quitters out there. People who do leave for selfish reasons and do so terribly which makes it easy to be overly cautious in a scenario like ours. We got all three sides of the story, hired the prospective teammate, and they&apos;ve been one of the best teammates I&apos;ve had in my lifetime - both in and out  of work- for a decade. 
	
3. Do it the right way. There is so much vitriol toward businesses today. Much of it is deserved. However, like anything, sentiment is too often formed by the outliers. Companies doing crappy things happens. Same with employees doing crappy things. The fall out of quitting in a selfish way just isn&apos;t worth it - no matter how justified it is. I&apos;ve read about people &quot;putting in for their two weeks of vacation then giving two weeks of notice&quot; (that&apos;s happened here) amongst others. Not every company executive is a heartless billionaire. If, unfortunately, we find ourselves in a poor situation, it&apos;s best not to sink to their level. I hated the team I quit. Nearly everything about it. So I walked. I shouldn&apos;t have. I&apos;ve seen too many people do the same in their careers b/c it feels great in the moment. Like a sugar rush that wears off quickly and leaves us to ponder what kind of person we want to be to others. Yeah, I hated it, but not all of it. We&apos;ve had people leave here guns blazing. It is very rare, but it has happened in our 15 years. Some in front of the whole pit. Others threatening to sue. Others actually suing. And others trashing something about us publicly. What&apos;s unknown: how many of them reach out years later to apologize and mend fences personally. It&apos;s the vast majority - believe it or not. 
	
It&apos;s okay to quit. There are only three ways out of a job: 1) Quitting 2) Termination 3) Tragedy. 
	
We all prefer 1.  
	
Remove the stigma from &quot;quitting&quot; - for you and your team- by replacing the word with &quot;leaving.&quot; To quit simply means &quot;to leave, usually permanently.&quot; &quot;Giving up&quot; has its own dictionary entry.</itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events 

On Quitting 

The great resignation, companies pulling offers, Gig workers and recessions are all in the news these days. Today, what I&apos;ve learned about quitting - both in my experience and seeing others.  

1. The stigma of labeling someone a quitter can be weaponized to enable bad actors and further encourage their poor behavior. &quot;Nobody likes a quitter&quot; or &quot;they can&apos;t be trusted/counted on.&quot; The fear of being labeled a quitter hangs over so many trapped in a bad situation. And there&apos;s merit to that stigma in certain situations: life and death, crucial moments, etc. However, if you signed up for one environment and find yourself in another - leave immediately and ignore the fear and slander. Most who quit these situations have only one regret….they waited too long. I quit my college volleyball team at the end of the regular season and before the playoffs. Just terrible optics for someone who played a lot. It wore heavy on me for a long time. I knew I was quitting end of season for the entire year and that the environment was awful for me. My dad encouraged me to stick with it - and I did. But, eventually, even he saw that staying was no longer healthy. Ten freshman joined that team together in one of the school&apos;s historically best recruiting classes in 1997. I was the third to quit - and the first who was getting heavy playing time - starting the majority of the matches. In the end, only one player finished all four years. 
	
2. Get all three sides of the story and use the stigma to your advantage. When we hired a crucial team member nearly a decade ago, our reference calls didn&apos;t go the way we anticipated. One of the references, given to us by an investor, had worked with this person and told us a very detailed story of how they &quot;quit,&quot; why it was so wrong, and why we can&apos;t trust the candidate. Most hiring managers would stop right there. Red flag. Not us. Of course, we discussed with the candidate and got the other side of a story. But that&apos;s not enough. We hunted for others involved. Why? B/c they are quitters out there. People who do leave for selfish reasons and do so terribly which makes it easy to be overly cautious in a scenario like ours. We got all three sides of the story, hired the prospective teammate, and they&apos;ve been one of the best teammates I&apos;ve had in my lifetime - both in and out  of work- for a decade. 
	
3. Do it the right way. There is so much vitriol toward businesses today. Much of it is deserved. However, like anything, sentiment is too often formed by the outliers. Companies doing crappy things happens. Same with employees doing crappy things. The fall out of quitting in a selfish way just isn&apos;t worth it - no matter how justified it is. I&apos;ve read about people &quot;putting in for their two weeks of vacation then giving two weeks of notice&quot; (that&apos;s happened here) amongst others. Not every company executive is a heartless billionaire. If, unfortunately, we find ourselves in a poor situation, it&apos;s best not to sink to their level. I hated the team I quit. Nearly everything about it. So I walked. I shouldn&apos;t have. I&apos;ve seen too many people do the same in their careers b/c it feels great in the moment. Like a sugar rush that wears off quickly and leaves us to ponder what kind of person we want to be to others. Yeah, I hated it, but not all of it. We&apos;ve had people leave here guns blazing. It is very rare, but it has happened in our 15 years. Some in front of the whole pit. Others threatening to sue. Others actually suing. And others trashing something about us publicly. What&apos;s unknown: how many of them reach out years later to apologize and mend fences personally. It&apos;s the vast majority - believe it or not. 
	
It&apos;s okay to quit. There are only three ways out of a job: 1) Quitting 2) Termination 3) Tragedy. 
	
We all prefer 1.  
	
Remove the stigma from &quot;quitting&quot; - for you and your team- by replacing the word with &quot;leaving.&quot; To quit simply means &quot;to leave, usually permanently.&quot; &quot;Giving up&quot; has its own dictionary entry.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>21</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">62fa9102-3cc1-493d-8ccb-13cf27f161ad</guid>
      <title>Three Things: SeatGeek Experiences What We  Knew....Time Kills All Deals 2) Superstars are forced into the booth 3) It&apos;s difficult to face the music once you&apos;ve played the tune</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events 

1. Time kills all deals. SeatGeek and Red Ball called off their $1.35b SPAC deal which looks like it will lead to the SPAC getting dissolved (they have until August to merge with a company). In 2017, we had a company try to acquire us. Diligence lasted three months and we still weren't much closer to getting a deal done. Though I wanted to continue, the board had run out of patience and voted to kill the deal. Push for short diligence periods and, when you do, be overly prepared and disciplined. The longer the time period, the more that can go wrong. And that can sour relationships. It did in our case. 

2. Superstars are forced into the booth. They rarely go willingly and, when they do, they stay as close to the game as they can. (or they un-retire…looking at you Tom Brady, Brett Favre, and on and on). If your sales candidates goal is to be a manager as soon as possible and to get away from a number, run. The great ones want to lead, manage AND sell. They can't help it - because they love it.

3. It's difficult to face the music once you've played the tune. A close friend now sober 23 years offered sage advice on how others see a tough road in front of them when making the right decision while offering counsel on a personal friend's quandary and decision making. Screw-ups happen in business. We've had plenty. And it is hard to face the music once you understand it was a mistake that was, in fact, all your fault. Always telling the truth has done us well in such situations. Partners and customers want to trust you. Being accountable and honest in a world where many aren't goes much further than you may think. In some cases, it can even strengthen a relationship  
]]></description>
      <pubDate>Fri, 3 Jun 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-seatgeek-experiences-what-we-knewtime-kills-all-deals-2-superstars-are-forced-into-the-booth-3-its-difficult-to-face-the-music-once-youve-played-the-tune-576G_m6Y</link>
      <enclosure length="3057356" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/408ba796-3271-47d0-9957-d0018caa66a6/audio/ff15ecf5-9f5b-4733-b7f8-5afb33a4d162/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: SeatGeek Experiences What We  Knew....Time Kills All Deals 2) Superstars are forced into the booth 3) It&apos;s difficult to face the music once you&apos;ve played the tune</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/95e1a583-63df-429b-b2ad-cb539acc5bc9/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:56</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events 

1. Time kills all deals. SeatGeek and Red Ball called off their $1.35b SPAC deal which looks like it will lead to the SPAC getting dissolved (they have until August to merge with a company). In 2017, we had a company try to acquire us. Diligence lasted three months and we still weren&apos;t much closer to getting a deal done. Though I wanted to continue, the board had run out of patience and voted to kill the deal. Push for short diligence periods and, when you do, be overly prepared and disciplined. The longer the time period, the more that can go wrong. And that can sour relationships. It did in our case. 

2. Superstars are forced into the booth. They rarely go willingly and, when they do, they stay as close to the game as they can. (or they un-retire…looking at you Tom Brady, Brett Favre, and on and on). If your sales candidates goal is to be a manager as soon as possible and to get away from a number, run. The great ones want to lead, manage AND sell. They can&apos;t help it - because they love it.

3. It&apos;s difficult to face the music once you&apos;ve played the tune. A close friend now sober 23 years offered sage advice on how others see a tough road in front of them when making the right decision while offering counsel on a personal friend&apos;s quandary and decision making. Screw-ups happen in business. We&apos;ve had plenty. And it is hard to face the music once you understand it was a mistake that was, in fact, all your fault. Always telling the truth has done us well in such situations. Partners and customers want to trust you. Being accountable and honest in a world where many aren&apos;t goes much further than you may think. In some cases, it can even strengthen a relationship </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events 

1. Time kills all deals. SeatGeek and Red Ball called off their $1.35b SPAC deal which looks like it will lead to the SPAC getting dissolved (they have until August to merge with a company). In 2017, we had a company try to acquire us. Diligence lasted three months and we still weren&apos;t much closer to getting a deal done. Though I wanted to continue, the board had run out of patience and voted to kill the deal. Push for short diligence periods and, when you do, be overly prepared and disciplined. The longer the time period, the more that can go wrong. And that can sour relationships. It did in our case. 

2. Superstars are forced into the booth. They rarely go willingly and, when they do, they stay as close to the game as they can. (or they un-retire…looking at you Tom Brady, Brett Favre, and on and on). If your sales candidates goal is to be a manager as soon as possible and to get away from a number, run. The great ones want to lead, manage AND sell. They can&apos;t help it - because they love it.

3. It&apos;s difficult to face the music once you&apos;ve played the tune. A close friend now sober 23 years offered sage advice on how others see a tough road in front of them when making the right decision while offering counsel on a personal friend&apos;s quandary and decision making. Screw-ups happen in business. We&apos;ve had plenty. And it is hard to face the music once you understand it was a mistake that was, in fact, all your fault. Always telling the truth has done us well in such situations. Partners and customers want to trust you. Being accountable and honest in a world where many aren&apos;t goes much further than you may think. In some cases, it can even strengthen a relationship </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>20</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Three Things: The fine line between crashing and finishing first - avoiding friends who don&apos;t have the best for us in mind - History doesn&apos;t repeat itself, people do</title>
      <description><![CDATA[hree Things I Learned In Saas, Sports, Tech and Live Events 

1. If you want to finish first, first you have to finish. Saw this on F1's Drive to Survive and it rings true in business. Recession and inflation are the words of the week with all kinds of doomsdayers out and about. They may be wrong and they may be right. Doesn't matter. If we knew that answer, we'd be on somewhere on a beach earning 20% right now. Orlando Bravo, founder of much loved and similarly reviled private equity fund Thoma Bravo shared how businesses many businesses getting flogged in the public and private markets haven't changed at their core, just the valuations have. He's right. As usual. Chasing growth is as tempting as it gets. Trust me. It's a constant pressure from your board and investors. Finishing first is the goal so of course we have to push the limits. Just don't do anything stupid to wreck the car. Even if you see others succeeding doing so (albeit incredibly rarely). Gotta finish - as we've covered here before. 

2. Avoid the friends who are only your friends if they think they're better than or above you. And know they're out there. My 6th grade son learned this the hard way in a tournament last week when he took a late lead against his 8th grade "friend" deep in the playoffs. The behavior from there showed him their friendship wasn't what he thought it was. It was hard to watch. Tears from "losing a friend" are more than any match. In our careers, we will have bosses, mentors and co-workers we care about. Sometimes, they'll be so nice to us if we're "below" them and will be the first to turn on us if that perception changes. Then, some can get pretty nasty. It's part of the game. Find the good ones and be thankful for them while being prepared for the Succession treatment. 

3. History doesn't repeat itself. Humans do. One of Voltaire's most famous quotes comes to mind as we've had some market turmoil. Free cash flow is the "new" buzzword - which is hilarious as it is about as old a discipline as there is in business. And I can tell ya'll from experience, the early stage VCs weren't asking a thing about cash- it's all growth and fit all the time. It's up to you to know when to flip that switch. We argued constantly when our board member never wanted us to have more than 11 months of burn in the early years and I wouldn't go below 18. Just wasn't a need at the time. Reminder: Growing a strong business is an outlier. It ain't just the moonshots that are that far out on the standard curve.  
]]></description>
      <pubDate>Fri, 27 May 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-the-fine-line-between-crashing-and-finishing-first-avoiding-friends-who-dont-have-the-best-for-us-in-mind-history-doesnt-repeat-itself-people-do-a89UYk1k</link>
      <enclosure length="3608475" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/134dd28f-b378-41de-bfed-663c67670f01/audio/6b9b9726-064c-43c6-bc34-e61fc61826e4/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: The fine line between crashing and finishing first - avoiding friends who don&apos;t have the best for us in mind - History doesn&apos;t repeat itself, people do</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/603f419b-0bdb-43c3-8b1e-05dbe5566cc8/3000x3000/thumnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:30</itunes:duration>
      <itunes:summary>hree Things I Learned In Saas, Sports, Tech and Live Events 

1. If you want to finish first, first you have to finish. Saw this on F1&apos;s Drive to Survive and it rings true in business. Recession and inflation are the words of the week with all kinds of doomsdayers out and about. They may be wrong and they may be right. Doesn&apos;t matter. If we knew that answer, we&apos;d be on somewhere on a beach earning 20% right now. Orlando Bravo, founder of much loved and similarly reviled private equity fund Thoma Bravo shared how businesses many businesses getting flogged in the public and private markets haven&apos;t changed at their core, just the valuations have. He&apos;s right. As usual. Chasing growth is as tempting as it gets. Trust me. It&apos;s a constant pressure from your board and investors. Finishing first is the goal so of course we have to push the limits. Just don&apos;t do anything stupid to wreck the car. Even if you see others succeeding doing so (albeit incredibly rarely). Gotta finish - as we&apos;ve covered here before. 

2. Avoid the friends who are only your friends if they think they&apos;re better than or above you. And know they&apos;re out there. My 6th grade son learned this the hard way in a tournament last week when he took a late lead against his 8th grade &quot;friend&quot; deep in the playoffs. The behavior from there showed him their friendship wasn&apos;t what he thought it was. It was hard to watch. Tears from &quot;losing a friend&quot; are more than any match. In our careers, we will have bosses, mentors and co-workers we care about. Sometimes, they&apos;ll be so nice to us if we&apos;re &quot;below&quot; them and will be the first to turn on us if that perception changes. Then, some can get pretty nasty. It&apos;s part of the game. Find the good ones and be thankful for them while being prepared for the Succession treatment. 

3. History doesn&apos;t repeat itself. Humans do. One of Voltaire&apos;s most famous quotes comes to mind as we&apos;ve had some market turmoil. Free cash flow is the &quot;new&quot; buzzword - which is hilarious as it is about as old a discipline as there is in business. And I can tell ya&apos;ll from experience, the early stage VCs weren&apos;t asking a thing about cash- it&apos;s all growth and fit all the time. It&apos;s up to you to know when to flip that switch. We argued constantly when our board member never wanted us to have more than 11 months of burn in the early years and I wouldn&apos;t go below 18. Just wasn&apos;t a need at the time. Reminder: Growing a strong business is an outlier. It ain&apos;t just the moonshots that are that far out on the standard curve. </itunes:summary>
      <itunes:subtitle>hree Things I Learned In Saas, Sports, Tech and Live Events 

1. If you want to finish first, first you have to finish. Saw this on F1&apos;s Drive to Survive and it rings true in business. Recession and inflation are the words of the week with all kinds of doomsdayers out and about. They may be wrong and they may be right. Doesn&apos;t matter. If we knew that answer, we&apos;d be on somewhere on a beach earning 20% right now. Orlando Bravo, founder of much loved and similarly reviled private equity fund Thoma Bravo shared how businesses many businesses getting flogged in the public and private markets haven&apos;t changed at their core, just the valuations have. He&apos;s right. As usual. Chasing growth is as tempting as it gets. Trust me. It&apos;s a constant pressure from your board and investors. Finishing first is the goal so of course we have to push the limits. Just don&apos;t do anything stupid to wreck the car. Even if you see others succeeding doing so (albeit incredibly rarely). Gotta finish - as we&apos;ve covered here before. 

2. Avoid the friends who are only your friends if they think they&apos;re better than or above you. And know they&apos;re out there. My 6th grade son learned this the hard way in a tournament last week when he took a late lead against his 8th grade &quot;friend&quot; deep in the playoffs. The behavior from there showed him their friendship wasn&apos;t what he thought it was. It was hard to watch. Tears from &quot;losing a friend&quot; are more than any match. In our careers, we will have bosses, mentors and co-workers we care about. Sometimes, they&apos;ll be so nice to us if we&apos;re &quot;below&quot; them and will be the first to turn on us if that perception changes. Then, some can get pretty nasty. It&apos;s part of the game. Find the good ones and be thankful for them while being prepared for the Succession treatment. 

3. History doesn&apos;t repeat itself. Humans do. One of Voltaire&apos;s most famous quotes comes to mind as we&apos;ve had some market turmoil. Free cash flow is the &quot;new&quot; buzzword - which is hilarious as it is about as old a discipline as there is in business. And I can tell ya&apos;ll from experience, the early stage VCs weren&apos;t asking a thing about cash- it&apos;s all growth and fit all the time. It&apos;s up to you to know when to flip that switch. We argued constantly when our board member never wanted us to have more than 11 months of burn in the early years and I wouldn&apos;t go below 18. Just wasn&apos;t a need at the time. Reminder: Growing a strong business is an outlier. It ain&apos;t just the moonshots that are that far out on the standard curve. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
      <itunes:season>3</itunes:season>
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      <title>Three Things: How To Deal With A$$holes and Bullies In Sales</title>
      <description><![CDATA[The below email is real. 

It was sent as a response to one of our salespeople 

Three things I learned selling to (and around) a$$holes in 20+ years of enterprise selling. (and what to do to avoid being one of them). 

1. Ignore them. If we had a nickel for every company where some bully told our team pretty much anything from the below list, we'd be retired. Especially the "don't contact us, we'll find you" part (And this came from a marketing person). Our ability to go beyond these objections are why we've had the success we've had. Be respectful and continue to professionally sell into the business. Even when they threaten you multiple times and make bold claims.

2. Their team usually doesn't like them either - which means there's an opportunity. When we come across a bully/a$$hole*, we tag them on LinkedIn to get an alert when they change jobs. The minute they leave, we call the team around them as there is usually an opportunity quickly. If someone is that mean to a total stranger who is just trying to earn an honest wage, they're even worse to those around them. 

3. Defend your team against them. Every now and then, especially in the early years, one of these bullies will call to complain and ask your company not to contact them. It's clearly not anyone's intent to bother anyone - we'd make no money doing so. But, from time to time, the same person will hear from us a few times as people will forward what we do to them. Nearly every time, it is from a company who interrupts our days as well. A major bank did it to us twice. The same bank who interrupts the games I'm watching with ads, mails me weekly, emails me more often, and calls constantly. Be nice. Remind them this is how business gets done and nobody is trying to annoy anyone. And yes, we'll take you off every list we just can't guarantee you wont have a co-worker see value in what we're doing and send it to you. That we can't stop. 

We all get cold-called and emailed. It's just a part of doing business. The great thing about cold outreach: they're really easy to ignore and there are tons of tools to do so. Being a jerk to someone just doing their job isn't going to accomplish anything. Be nice. And ignore those who aren't. 

One of our most popular posts is "Why We Cold-Call Even Though It's 'Dead'". In it, we share the incredible friendships and opportunities which came from cold calling. Yes, it comes with downsides. And dealing with A$$holes is just one of them.  
]]></description>
      <pubDate>Fri, 20 May 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-how-to-deal-with-aholes-and-bullies-in-sales-zLpWGe8I</link>
      <enclosure length="4092759" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/850e85f1-2b76-4b51-9d98-36091582c584/audio/4565aa37-a36b-48ae-93c6-0e3c6bab9ff4/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: How To Deal With A$$holes and Bullies In Sales</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7a6c93dd-8877-4a82-8496-9430945d6e2c/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:00</itunes:duration>
      <itunes:summary>The below email is real. 

It was sent as a response to one of our salespeople 

Three things I learned selling to (and around) a$$holes in 20+ years of enterprise selling. (and what to do to avoid being one of them). 

1. Ignore them. If we had a nickel for every company where some bully told our team pretty much anything from the below list, we&apos;d be retired. Especially the &quot;don&apos;t contact us, we&apos;ll find you&quot; part (And this came from a marketing person). Our ability to go beyond these objections are why we&apos;ve had the success we&apos;ve had. Be respectful and continue to professionally sell into the business. Even when they threaten you multiple times and make bold claims.

2. Their team usually doesn&apos;t like them either - which means there&apos;s an opportunity. When we come across a bully/a$$hole*, we tag them on LinkedIn to get an alert when they change jobs. The minute they leave, we call the team around them as there is usually an opportunity quickly. If someone is that mean to a total stranger who is just trying to earn an honest wage, they&apos;re even worse to those around them. 

3. Defend your team against them. Every now and then, especially in the early years, one of these bullies will call to complain and ask your company not to contact them. It&apos;s clearly not anyone&apos;s intent to bother anyone - we&apos;d make no money doing so. But, from time to time, the same person will hear from us a few times as people will forward what we do to them. Nearly every time, it is from a company who interrupts our days as well. A major bank did it to us twice. The same bank who interrupts the games I&apos;m watching with ads, mails me weekly, emails me more often, and calls constantly. Be nice. Remind them this is how business gets done and nobody is trying to annoy anyone. And yes, we&apos;ll take you off every list we just can&apos;t guarantee you wont have a co-worker see value in what we&apos;re doing and send it to you. That we can&apos;t stop. 

We all get cold-called and emailed. It&apos;s just a part of doing business. The great thing about cold outreach: they&apos;re really easy to ignore and there are tons of tools to do so. Being a jerk to someone just doing their job isn&apos;t going to accomplish anything. Be nice. And ignore those who aren&apos;t. 

One of our most popular posts is &quot;Why We Cold-Call Even Though It&apos;s &apos;Dead&apos;&quot;. In it, we share the incredible friendships and opportunities which came from cold calling. Yes, it comes with downsides. And dealing with A$$holes is just one of them. </itunes:summary>
      <itunes:subtitle>The below email is real. 

It was sent as a response to one of our salespeople 

Three things I learned selling to (and around) a$$holes in 20+ years of enterprise selling. (and what to do to avoid being one of them). 

1. Ignore them. If we had a nickel for every company where some bully told our team pretty much anything from the below list, we&apos;d be retired. Especially the &quot;don&apos;t contact us, we&apos;ll find you&quot; part (And this came from a marketing person). Our ability to go beyond these objections are why we&apos;ve had the success we&apos;ve had. Be respectful and continue to professionally sell into the business. Even when they threaten you multiple times and make bold claims.

2. Their team usually doesn&apos;t like them either - which means there&apos;s an opportunity. When we come across a bully/a$$hole*, we tag them on LinkedIn to get an alert when they change jobs. The minute they leave, we call the team around them as there is usually an opportunity quickly. If someone is that mean to a total stranger who is just trying to earn an honest wage, they&apos;re even worse to those around them. 

3. Defend your team against them. Every now and then, especially in the early years, one of these bullies will call to complain and ask your company not to contact them. It&apos;s clearly not anyone&apos;s intent to bother anyone - we&apos;d make no money doing so. But, from time to time, the same person will hear from us a few times as people will forward what we do to them. Nearly every time, it is from a company who interrupts our days as well. A major bank did it to us twice. The same bank who interrupts the games I&apos;m watching with ads, mails me weekly, emails me more often, and calls constantly. Be nice. Remind them this is how business gets done and nobody is trying to annoy anyone. And yes, we&apos;ll take you off every list we just can&apos;t guarantee you wont have a co-worker see value in what we&apos;re doing and send it to you. That we can&apos;t stop. 

We all get cold-called and emailed. It&apos;s just a part of doing business. The great thing about cold outreach: they&apos;re really easy to ignore and there are tons of tools to do so. Being a jerk to someone just doing their job isn&apos;t going to accomplish anything. Be nice. And ignore those who aren&apos;t. 

One of our most popular posts is &quot;Why We Cold-Call Even Though It&apos;s &apos;Dead&apos;&quot;. In it, we share the incredible friendships and opportunities which came from cold calling. Yes, it comes with downsides. And dealing with A$$holes is just one of them. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>18</itunes:episode>
      <itunes:season>3</itunes:season>
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    <item>
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      <title>Three Things: 1. Start-ups are like group projects in college 2. When the big guns are aimed at you 3. Bank your time - you&apos;ll be happy you did</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events 

1. "Start-ups are like group projects were in college." What a terrific analogy. Think back to those days: If you had 5 people in a group, two would do the majority of the work, another would kind of pitch in, the fourth would at least show up for the meetings and the fifth would do just about nothing. Think about how important picking your group was. Friends were nice, but we needed grades so we didn't choose them. Just like here. Not much different in the start-up and growth tech world. Most leaders think their company is the exception. They're not. And I'll take that bet every time. Find those doing the heavy lifting and reward them handsomely 
	
2. "If you're taking heavy flak you're getting close to the target." There will come a time in your business when the big companies 'all of the sudden' concentrate their firepower on little 'ol you. For us, it was 2016. Similar to "it's a good thing to have haters," it's a great thing to have those you're disrupting taking aim at you directly and with resources. We've seen the internal emails from StubHub where the top execs planned to come after us. Swing and a miss. Same for the threats of others in and around their space. Survived those too. As the military adage states: it means we were getting close. It all seemingly comes at once and it is quite a bit of firepower which can be scary. Just don't forget: their coming to the jungle for warfare….and that's your turf, not theirs. Win or lose, you'll know you're getting closer to the goal when they focus attention on you. 

3. Bank your time. A seemingly obvious hack we've learned over time. If you have the time, run the errands, do the admin work, and go to the gym! Eat right and sleep when they're available, even when you really don't want to, because weeks will come where those things just aren't possible. Trust me on this one. Five alarm fires come in our lives - we're promised as much in the good book - and we'll want to be rested and ready when they do.  
]]></description>
      <pubDate>Fri, 13 May 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-1-start-ups-are-like-group-projects-in-college-2-when-the-big-guns-are-aimed-at-you-3-bank-your-time-youll-be-happy-you-did-TOSj7EMH</link>
      <enclosure length="3063931" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/0bc51a5c-d23a-4eda-a805-6e86395db4e9/audio/a8e7cc1d-5435-4df4-8d6e-c8ae7a5e2da1/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: 1. Start-ups are like group projects in college 2. When the big guns are aimed at you 3. Bank your time - you&apos;ll be happy you did</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/f261dda5-494b-4537-8dae-6efac0ff7d55/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:56</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events 

1. &quot;Start-ups are like group projects were in college.&quot; What a terrific analogy. Think back to those days: If you had 5 people in a group, two would do the majority of the work, another would kind of pitch in, the fourth would at least show up for the meetings and the fifth would do just about nothing. Think about how important picking your group was. Friends were nice, but we needed grades so we didn&apos;t choose them. Just like here. Not much different in the start-up and growth tech world. Most leaders think their company is the exception. They&apos;re not. And I&apos;ll take that bet every time. Find those doing the heavy lifting and reward them handsomely 
	
2. &quot;If you&apos;re taking heavy flak you&apos;re getting close to the target.&quot; There will come a time in your business when the big companies &apos;all of the sudden&apos; concentrate their firepower on little &apos;ol you. For us, it was 2016. Similar to &quot;it&apos;s a good thing to have haters,&quot; it&apos;s a great thing to have those you&apos;re disrupting taking aim at you directly and with resources. We&apos;ve seen the internal emails from StubHub where the top execs planned to come after us. Swing and a miss. Same for the threats of others in and around their space. Survived those too. As the military adage states: it means we were getting close. It all seemingly comes at once and it is quite a bit of firepower which can be scary. Just don&apos;t forget: their coming to the jungle for warfare….and that&apos;s your turf, not theirs. Win or lose, you&apos;ll know you&apos;re getting closer to the goal when they focus attention on you. 

3. Bank your time. A seemingly obvious hack we&apos;ve learned over time. If you have the time, run the errands, do the admin work, and go to the gym! Eat right and sleep when they&apos;re available, even when you really don&apos;t want to, because weeks will come where those things just aren&apos;t possible. Trust me on this one. Five alarm fires come in our lives - we&apos;re promised as much in the good book - and we&apos;ll want to be rested and ready when they do. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events 

1. &quot;Start-ups are like group projects were in college.&quot; What a terrific analogy. Think back to those days: If you had 5 people in a group, two would do the majority of the work, another would kind of pitch in, the fourth would at least show up for the meetings and the fifth would do just about nothing. Think about how important picking your group was. Friends were nice, but we needed grades so we didn&apos;t choose them. Just like here. Not much different in the start-up and growth tech world. Most leaders think their company is the exception. They&apos;re not. And I&apos;ll take that bet every time. Find those doing the heavy lifting and reward them handsomely 
	
2. &quot;If you&apos;re taking heavy flak you&apos;re getting close to the target.&quot; There will come a time in your business when the big companies &apos;all of the sudden&apos; concentrate their firepower on little &apos;ol you. For us, it was 2016. Similar to &quot;it&apos;s a good thing to have haters,&quot; it&apos;s a great thing to have those you&apos;re disrupting taking aim at you directly and with resources. We&apos;ve seen the internal emails from StubHub where the top execs planned to come after us. Swing and a miss. Same for the threats of others in and around their space. Survived those too. As the military adage states: it means we were getting close. It all seemingly comes at once and it is quite a bit of firepower which can be scary. Just don&apos;t forget: their coming to the jungle for warfare….and that&apos;s your turf, not theirs. Win or lose, you&apos;ll know you&apos;re getting closer to the goal when they focus attention on you. 

3. Bank your time. A seemingly obvious hack we&apos;ve learned over time. If you have the time, run the errands, do the admin work, and go to the gym! Eat right and sleep when they&apos;re available, even when you really don&apos;t want to, because weeks will come where those things just aren&apos;t possible. Trust me on this one. Five alarm fires come in our lives - we&apos;re promised as much in the good book - and we&apos;ll want to be rested and ready when they do. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>17</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">9e892ad9-756f-4637-9c84-c3b44ea1e3b1</guid>
      <title>Three Things: Chelsea and the innovator&apos;s dilemma, a sports sponsorship golf rush, your customers aren&apos;t stupid- maybe we are</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events 

1. Todd Boehly's group is in the driver's seat to buy Chelsea FC for $5b+. The same Chelsea FC that was sold for one pound in 1982. Some things seem so obvious in the rear view mirror when they were anything but. In "The Club"- the story of the English Premier League, the authors talk about the evolution of one of the biggest, most lucrative leagues in the world. Much of it was thanks to TV deals and an influx of new owners copying what they were seeing oversees in the NFL. Even then, the clubs were terrified of TV. In the first league deal, the five major clubs demanded only the second half of their games could be televised for fear fans wouldn't buy tickets anymore - which was really their only steady revenue stream at the time. The parallels to every change in sports, from TV deals to secondary ticketing to gambling are all over the book. Seems like yesterday Jeff and Eric from StubHub were being reprimanded at our AEG offices that we'd never consider secondary as it would "erode our season ticket holder base." Guess that's why history isn't written in the moment. 

2. There's nothing better for a sports team's bottom line than a "brand new" sponsorship category that doesn't infringe on current partners- as we're seeing with gambling, crypto and cannibis which have exploded to help bottom lines and valuations. A day doesn't go by without a new deal in these categories (and the flex from the sponsorship sales teams =). That doesn't make it easy. I once met with a chief at a gaming firm. "Tony, I have 2.8b in proposals on my desk and just over 1b in budget. Yet the laziness and lack of creativity from some of these teams is incredible." We've experienced the same. I must be doing something wrong - we actually need to call back people looking to give us money =) 

3. Your customers aren't stupid. We look a lot of companies and businesses to invest personally or to buy/partner with through our businesses. A common theme when we ask why a customer didn't buy from them over a competitor: "Our customers didn't buy from us b/c they are stupid, lazy, or crooked." We hear it from everyone. That's not a reason. It's a self-own. The goal is to sell something people want to buy. If nobody is buying our product, then who are the stupid ones? Denial isn't learning. It's losing twice. 
]]></description>
      <pubDate>Fri, 6 May 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-chelsea-and-the-innovators-dilemma-a-sports-sponsorship-golf-rush-your-customers-arent-stupid-maybe-we-are-EfcPJCcq</link>
      <enclosure length="3817059" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/fac6afb9-f631-4acb-b995-4094b2a6dcda/audio/4a0837d8-94c9-4077-8685-88425f7f9d3b/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Chelsea and the innovator&apos;s dilemma, a sports sponsorship golf rush, your customers aren&apos;t stupid- maybe we are</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/6063a8b8-fd39-42f9-90ae-dac03661707a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:43</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events 

1. Todd Boehly&apos;s group is in the driver&apos;s seat to buy Chelsea FC for $5b+. The same Chelsea FC that was sold for one pound in 1982. Some things seem so obvious in the rear view mirror when they were anything but. In &quot;The Club&quot;- the story of the English Premier League, the authors talk about the evolution of one of the biggest, most lucrative leagues in the world. Much of it was thanks to TV deals and an influx of new owners copying what they were seeing oversees in the NFL. Even then, the clubs were terrified of TV. In the first league deal, the five major clubs demanded only the second half of their games could be televised for fear fans wouldn&apos;t buy tickets anymore - which was really their only steady revenue stream at the time. The parallels to every change in sports, from TV deals to secondary ticketing to gambling are all over the book. Seems like yesterday Jeff and Eric from StubHub were being reprimanded at our AEG offices that we&apos;d never consider secondary as it would &quot;erode our season ticket holder base.&quot; Guess that&apos;s why history isn&apos;t written in the moment. 

2. There&apos;s nothing better for a sports team&apos;s bottom line than a &quot;brand new&quot; sponsorship category that doesn&apos;t infringe on current partners- as we&apos;re seeing with gambling, crypto and cannibis which have exploded to help bottom lines and valuations. A day doesn&apos;t go by without a new deal in these categories (and the flex from the sponsorship sales teams =). That doesn&apos;t make it easy. I once met with a chief at a gaming firm. &quot;Tony, I have 2.8b in proposals on my desk and just over 1b in budget. Yet the laziness and lack of creativity from some of these teams is incredible.&quot; We&apos;ve experienced the same. I must be doing something wrong - we actually need to call back people looking to give us money =) 

3. Your customers aren&apos;t stupid. We look a lot of companies and businesses to invest personally or to buy/partner with through our businesses. A common theme when we ask why a customer didn&apos;t buy from them over a competitor: &quot;Our customers didn&apos;t buy from us b/c they are stupid, lazy, or crooked.&quot; We hear it from everyone. That&apos;s not a reason. It&apos;s a self-own. The goal is to sell something people want to buy. If nobody is buying our product, then who are the stupid ones? Denial isn&apos;t learning. It&apos;s losing twice.</itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events 

1. Todd Boehly&apos;s group is in the driver&apos;s seat to buy Chelsea FC for $5b+. The same Chelsea FC that was sold for one pound in 1982. Some things seem so obvious in the rear view mirror when they were anything but. In &quot;The Club&quot;- the story of the English Premier League, the authors talk about the evolution of one of the biggest, most lucrative leagues in the world. Much of it was thanks to TV deals and an influx of new owners copying what they were seeing oversees in the NFL. Even then, the clubs were terrified of TV. In the first league deal, the five major clubs demanded only the second half of their games could be televised for fear fans wouldn&apos;t buy tickets anymore - which was really their only steady revenue stream at the time. The parallels to every change in sports, from TV deals to secondary ticketing to gambling are all over the book. Seems like yesterday Jeff and Eric from StubHub were being reprimanded at our AEG offices that we&apos;d never consider secondary as it would &quot;erode our season ticket holder base.&quot; Guess that&apos;s why history isn&apos;t written in the moment. 

2. There&apos;s nothing better for a sports team&apos;s bottom line than a &quot;brand new&quot; sponsorship category that doesn&apos;t infringe on current partners- as we&apos;re seeing with gambling, crypto and cannibis which have exploded to help bottom lines and valuations. A day doesn&apos;t go by without a new deal in these categories (and the flex from the sponsorship sales teams =). That doesn&apos;t make it easy. I once met with a chief at a gaming firm. &quot;Tony, I have 2.8b in proposals on my desk and just over 1b in budget. Yet the laziness and lack of creativity from some of these teams is incredible.&quot; We&apos;ve experienced the same. I must be doing something wrong - we actually need to call back people looking to give us money =) 

3. Your customers aren&apos;t stupid. We look a lot of companies and businesses to invest personally or to buy/partner with through our businesses. A common theme when we ask why a customer didn&apos;t buy from them over a competitor: &quot;Our customers didn&apos;t buy from us b/c they are stupid, lazy, or crooked.&quot; We hear it from everyone. That&apos;s not a reason. It&apos;s a self-own. The goal is to sell something people want to buy. If nobody is buying our product, then who are the stupid ones? Denial isn&apos;t learning. It&apos;s losing twice.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">da57a3d1-ca45-4bec-ad50-175ad684ae1d</guid>
      <title>Most Popular Start-Up Advice After Mentor Week 2022</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events 

Had two mentor weeks with accelerators and funds we help with. After meeting with 16 start-ups in the past two weeks, here are the three things we advise which draw the most positive responses:  

1) Jungle, Forest, Highway (by Jeff Bussgang) - Companies can be characterized by what stage they are in and it can be immensely helpful to your decision making on strategy, hiring and expectations. Companies in "the Jungle" need small teams of super resourceful people who can do a lot well with a direction that's clear but often changing. In the Jungle, there are no roads. If we need shelter, we just need to get something up to get us out of the elements. On the dirt road, efficiencies pick up and we're moving much faster in a 4x4 jeep than our band of machete bearing Jungle experts. And on the Autobahn, our Ferrari needs a driver, and technicians, who can maximize life at 200+ mph. That racecar, however, is useless in the Jungle and breaks down on the dirt road. So do hires who are used to the "first class and steak" life on the highway - trust me, I made that mistake a dozen times trying to hire those who've "done it before." Competitors can be seen in their stage too. Big tech sucks at start-ups and often dies in the Jungle. Use where you are to your advantage. We wrote about our NYC "Jungle" here years ago. 

2) Spend cash not stock. So obvious right? Well, you should see some of these cap tables. Owners with less than half the company pre-seed. We had an advisor we loved in 2010 but couldn't afford. He wanted $98k for a project and we didn’t want to spend it. So we gave him stock. We wrote him a check in 2020 for $974,000. Oof. Another vendor we hired with a small amount of stock in 2011 to help us with publicity. Guy didn't do anything. Nine years later he got a check for $62k. Do whatever you can to use money and not stock. You can always get more money. 

3) It doesn't get better….but you do. Every entrepreneur is looking forward to a day the pressure isn't so intense.  I'm 15 years in at a $100m company with 100+ employees. I can tell you, that day doesn't come. If you screw up early, there are only 5 of you. Later? There are lives you know with kids and responsibilities counting on you. The pressure never stops. BUT……you get better at it. You get better at finding people to help you personally and professionally. You get better at understanding your balance. And you get better at learning to live with the Babadook-  "the monster in the basement." (Thanks Susan David). The funny thing….You just might learn to like dancing with the monster.  
]]></description>
      <pubDate>Fri, 29 Apr 2022 02:44:31 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/most-popular-start-up-advice-after-mentor-week-2022-cSP_EkOY</link>
      <enclosure length="4616283" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/cf81ab61-5442-44c3-875b-84bdb9ecac1a/audio/9228e4c3-c81e-47c0-a8b9-ba7a6994fbf0/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Most Popular Start-Up Advice After Mentor Week 2022</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/e39d0eb4-9a9e-410a-94b0-968614f2c723/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:33</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events 

Had two mentor weeks with accelerators and funds we help with. After meeting with 16 start-ups in the past two weeks, here are the three things we advise which draw the most positive responses:  

1) Jungle, Forest, Highway (by Jeff Bussgang) - Companies can be characterized by what stage they are in and it can be immensely helpful to your decision making on strategy, hiring and expectations. Companies in &quot;the Jungle&quot; need small teams of super resourceful people who can do a lot well with a direction that&apos;s clear but often changing. In the Jungle, there are no roads. If we need shelter, we just need to get something up to get us out of the elements. On the dirt road, efficiencies pick up and we&apos;re moving much faster in a 4x4 jeep than our band of machete bearing Jungle experts. And on the Autobahn, our Ferrari needs a driver, and technicians, who can maximize life at 200+ mph. That racecar, however, is useless in the Jungle and breaks down on the dirt road. So do hires who are used to the &quot;first class and steak&quot; life on the highway - trust me, I made that mistake a dozen times trying to hire those who&apos;ve &quot;done it before.&quot; Competitors can be seen in their stage too. Big tech sucks at start-ups and often dies in the Jungle. Use where you are to your advantage. We wrote about our NYC &quot;Jungle&quot; here years ago. 

2) Spend cash not stock. So obvious right? Well, you should see some of these cap tables. Owners with less than half the company pre-seed. We had an advisor we loved in 2010 but couldn&apos;t afford. He wanted $98k for a project and we didn’t want to spend it. So we gave him stock. We wrote him a check in 2020 for $974,000. Oof. Another vendor we hired with a small amount of stock in 2011 to help us with publicity. Guy didn&apos;t do anything. Nine years later he got a check for $62k. Do whatever you can to use money and not stock. You can always get more money. 

3) It doesn&apos;t get better….but you do. Every entrepreneur is looking forward to a day the pressure isn&apos;t so intense.  I&apos;m 15 years in at a $100m company with 100+ employees. I can tell you, that day doesn&apos;t come. If you screw up early, there are only 5 of you. Later? There are lives you know with kids and responsibilities counting on you. The pressure never stops. BUT……you get better at it. You get better at finding people to help you personally and professionally. You get better at understanding your balance. And you get better at learning to live with the Babadook-  &quot;the monster in the basement.&quot; (Thanks Susan David). The funny thing….You just might learn to like dancing with the monster. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events 

Had two mentor weeks with accelerators and funds we help with. After meeting with 16 start-ups in the past two weeks, here are the three things we advise which draw the most positive responses:  

1) Jungle, Forest, Highway (by Jeff Bussgang) - Companies can be characterized by what stage they are in and it can be immensely helpful to your decision making on strategy, hiring and expectations. Companies in &quot;the Jungle&quot; need small teams of super resourceful people who can do a lot well with a direction that&apos;s clear but often changing. In the Jungle, there are no roads. If we need shelter, we just need to get something up to get us out of the elements. On the dirt road, efficiencies pick up and we&apos;re moving much faster in a 4x4 jeep than our band of machete bearing Jungle experts. And on the Autobahn, our Ferrari needs a driver, and technicians, who can maximize life at 200+ mph. That racecar, however, is useless in the Jungle and breaks down on the dirt road. So do hires who are used to the &quot;first class and steak&quot; life on the highway - trust me, I made that mistake a dozen times trying to hire those who&apos;ve &quot;done it before.&quot; Competitors can be seen in their stage too. Big tech sucks at start-ups and often dies in the Jungle. Use where you are to your advantage. We wrote about our NYC &quot;Jungle&quot; here years ago. 

2) Spend cash not stock. So obvious right? Well, you should see some of these cap tables. Owners with less than half the company pre-seed. We had an advisor we loved in 2010 but couldn&apos;t afford. He wanted $98k for a project and we didn’t want to spend it. So we gave him stock. We wrote him a check in 2020 for $974,000. Oof. Another vendor we hired with a small amount of stock in 2011 to help us with publicity. Guy didn&apos;t do anything. Nine years later he got a check for $62k. Do whatever you can to use money and not stock. You can always get more money. 

3) It doesn&apos;t get better….but you do. Every entrepreneur is looking forward to a day the pressure isn&apos;t so intense.  I&apos;m 15 years in at a $100m company with 100+ employees. I can tell you, that day doesn&apos;t come. If you screw up early, there are only 5 of you. Later? There are lives you know with kids and responsibilities counting on you. The pressure never stops. BUT……you get better at it. You get better at finding people to help you personally and professionally. You get better at understanding your balance. And you get better at learning to live with the Babadook-  &quot;the monster in the basement.&quot; (Thanks Susan David). The funny thing….You just might learn to like dancing with the monster. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">f57ef1f8-425a-48e2-8a26-c5d2726d3a9f</guid>
      <title>Three Things: We won our fantasy hoops league. What we learned building a business which led to our win</title>
      <description><![CDATA[My middle school son and I played fantasy basketball this year for the first time as something to do together. What started as an afterthought became something we did together every day. And we ended up winning. It was stressful and exciting as we got closer to the end. The lessons were the same as building a $100m start-up in so many ways.

Here's four things we learned running a start-up which we used in winning our fantasy hoops league:
 
]]></description>
      <pubDate>Fri, 15 Apr 2022 04:43:06 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-we-won-our-fantasy-hoops-league-what-we-learned-building-a-business-which-led-to-our-win-CJakVsyj</link>
      <enclosure length="6770262" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/ebc2004a-e06b-4e76-8b16-84f0cf618e27/audio/5a499764-2e30-4e0d-90b1-b73310f686e0/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: We won our fantasy hoops league. What we learned building a business which led to our win</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/665ef78e-228a-4848-ba01-a13cefad2b2a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:48</itunes:duration>
      <itunes:summary>My middle school son and I played fantasy basketball this year for the first time as something to do together. What started as an afterthought became something we did together every day. And we ended up winning. It was stressful and exciting as we got closer to the end. The lessons were the same as building a $100m start-up in so many ways.

Here&apos;s four things we learned running a start-up which we used in winning our fantasy hoops league:
</itunes:summary>
      <itunes:subtitle>My middle school son and I played fantasy basketball this year for the first time as something to do together. What started as an afterthought became something we did together every day. And we ended up winning. It was stressful and exciting as we got closer to the end. The lessons were the same as building a $100m start-up in so many ways.

Here&apos;s four things we learned running a start-up which we used in winning our fantasy hoops league:
</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">5be2009f-f072-4fbf-966f-81d801b41a5b</guid>
      <title>Three Things: The 5 best (out of 164) books we&apos;ve read on business, psychology, and leadership</title>
      <description><![CDATA[ Back in 2004, a mentor convinced me reading was a life hack. They spent an entire breakfast convincing me to set aside enough time to expand my worldview while learning from those who've "done it before."
	
 Since then, we've been trying to devour 2 to 3 books per month on leadership, business and psychology. I'm 164 books deep. Of that list, here are the 5 books I've found most impactful to our journey in building TicketManager and my career: 
		
a. Thinking Fast and Slow by Daniel Kahneman. Changes the way we see our decisions, how we make them and where we are clouded in our decision making by subconscious bias we are not aware of. IMHO, this Nobel prize winning masterpiece should be required reading in school. For those who find it reads too much like a text book, "The Undoing Project" by Michael Lewis is a sort of 'Thinking Fast and Slow Lite.' Both terrific reads. 
		
b. How Champions Think by Bob Rotella - Rotella has spent his professional life maximizing the potential of athletes and leaders. There are a ton of gurus, like Rotella, however I find most of them to be pop-psychologists telling people what they want to hear as opposed to what actually works in the real world  marathon that is life. Rotella has an impressive track record of practical psychology. To that end….
		
c. Emotional Agility by Susan David - An expert psychologist who digs deep into why we do what we do, how we feel when we do it, and gives practical explanations for living beyond the all-to-common motivational speakers. She's incredible. I had the privilege of having lunch with her once and her EQ is off-the-charts. Everything can't be optimism all the time, and that's a good, and healthy, aspect of life. I'm so thankful for her work and how it has helped us grow a business. 
		
d. The Hard Thing About Hard Things by Ben Horowitz - The most real, practical, and straightforward business book I've ever read. It's required reading for anyone looking to be an entrepreneur. A masterpiece. Had I read it four years earlier, as we were starting the business, I would have saved millions of dollars and countless hours of heartache. 
		
e. Influence by Robert Cialdini - Written in 1984 and even more applicable today. The book seems so obvious when reading, as most truths usually appear when we uncover them. Put together, however, the six rules of influence are as powerful as they are dangerous. There's a reason it has gotten more popular with age. The reader can quickly see how the ideas are weaponized in commerce, politics, business and social circles. 

An added bonus - "The Sure Thing," an article by Malcolm Gladwell, is the best explanation of entrepreneurs I've come across and is worth reading multiple times through the journey 
	
I hope these help and am always looking for great reads and suggestions!  
]]></description>
      <pubDate>Fri, 8 Apr 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-the-5-best-out-of-164-books-weve-read-on-business-psychology-and-leadership-uoiLg8Re</link>
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      <itunes:title>Three Things: The 5 best (out of 164) books we&apos;ve read on business, psychology, and leadership</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5a386b4d-a5af-423d-991b-e9a075ed8e58/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:44</itunes:duration>
      <itunes:summary> Back in 2004, a mentor convinced me reading was a life hack. They spent an entire breakfast convincing me to set aside enough time to expand my worldview while learning from those who&apos;ve &quot;done it before.&quot;
	
 Since then, we&apos;ve been trying to devour 2 to 3 books per month on leadership, business and psychology. I&apos;m 164 books deep. Of that list, here are the 5 books I&apos;ve found most impactful to our journey in building TicketManager and my career: 
		
a. Thinking Fast and Slow by Daniel Kahneman. Changes the way we see our decisions, how we make them and where we are clouded in our decision making by subconscious bias we are not aware of. IMHO, this Nobel prize winning masterpiece should be required reading in school. For those who find it reads too much like a text book, &quot;The Undoing Project&quot; by Michael Lewis is a sort of &apos;Thinking Fast and Slow Lite.&apos; Both terrific reads. 
		
b. How Champions Think by Bob Rotella - Rotella has spent his professional life maximizing the potential of athletes and leaders. There are a ton of gurus, like Rotella, however I find most of them to be pop-psychologists telling people what they want to hear as opposed to what actually works in the real world  marathon that is life. Rotella has an impressive track record of practical psychology. To that end….
		
c. Emotional Agility by Susan David - An expert psychologist who digs deep into why we do what we do, how we feel when we do it, and gives practical explanations for living beyond the all-to-common motivational speakers. She&apos;s incredible. I had the privilege of having lunch with her once and her EQ is off-the-charts. Everything can&apos;t be optimism all the time, and that&apos;s a good, and healthy, aspect of life. I&apos;m so thankful for her work and how it has helped us grow a business. 
		
d. The Hard Thing About Hard Things by Ben Horowitz - The most real, practical, and straightforward business book I&apos;ve ever read. It&apos;s required reading for anyone looking to be an entrepreneur. A masterpiece. Had I read it four years earlier, as we were starting the business, I would have saved millions of dollars and countless hours of heartache. 
		
e. Influence by Robert Cialdini - Written in 1984 and even more applicable today. The book seems so obvious when reading, as most truths usually appear when we uncover them. Put together, however, the six rules of influence are as powerful as they are dangerous. There&apos;s a reason it has gotten more popular with age. The reader can quickly see how the ideas are weaponized in commerce, politics, business and social circles. 

An added bonus - &quot;The Sure Thing,&quot; an article by Malcolm Gladwell, is the best explanation of entrepreneurs I&apos;ve come across and is worth reading multiple times through the journey 
	
I hope these help and am always looking for great reads and suggestions! </itunes:summary>
      <itunes:subtitle> Back in 2004, a mentor convinced me reading was a life hack. They spent an entire breakfast convincing me to set aside enough time to expand my worldview while learning from those who&apos;ve &quot;done it before.&quot;
	
 Since then, we&apos;ve been trying to devour 2 to 3 books per month on leadership, business and psychology. I&apos;m 164 books deep. Of that list, here are the 5 books I&apos;ve found most impactful to our journey in building TicketManager and my career: 
		
a. Thinking Fast and Slow by Daniel Kahneman. Changes the way we see our decisions, how we make them and where we are clouded in our decision making by subconscious bias we are not aware of. IMHO, this Nobel prize winning masterpiece should be required reading in school. For those who find it reads too much like a text book, &quot;The Undoing Project&quot; by Michael Lewis is a sort of &apos;Thinking Fast and Slow Lite.&apos; Both terrific reads. 
		
b. How Champions Think by Bob Rotella - Rotella has spent his professional life maximizing the potential of athletes and leaders. There are a ton of gurus, like Rotella, however I find most of them to be pop-psychologists telling people what they want to hear as opposed to what actually works in the real world  marathon that is life. Rotella has an impressive track record of practical psychology. To that end….
		
c. Emotional Agility by Susan David - An expert psychologist who digs deep into why we do what we do, how we feel when we do it, and gives practical explanations for living beyond the all-to-common motivational speakers. She&apos;s incredible. I had the privilege of having lunch with her once and her EQ is off-the-charts. Everything can&apos;t be optimism all the time, and that&apos;s a good, and healthy, aspect of life. I&apos;m so thankful for her work and how it has helped us grow a business. 
		
d. The Hard Thing About Hard Things by Ben Horowitz - The most real, practical, and straightforward business book I&apos;ve ever read. It&apos;s required reading for anyone looking to be an entrepreneur. A masterpiece. Had I read it four years earlier, as we were starting the business, I would have saved millions of dollars and countless hours of heartache. 
		
e. Influence by Robert Cialdini - Written in 1984 and even more applicable today. The book seems so obvious when reading, as most truths usually appear when we uncover them. Put together, however, the six rules of influence are as powerful as they are dangerous. There&apos;s a reason it has gotten more popular with age. The reader can quickly see how the ideas are weaponized in commerce, politics, business and social circles. 

An added bonus - &quot;The Sure Thing,&quot; an article by Malcolm Gladwell, is the best explanation of entrepreneurs I&apos;ve come across and is worth reading multiple times through the journey 
	
I hope these help and am always looking for great reads and suggestions! </itunes:subtitle>
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      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
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      <title>Three Things: WFH Ending Sooner Than Many Believe - Life Is Too Short To Do Shitty Things - Jordan Peterson&apos;s Listening Rule</title>
      <description><![CDATA[1. Companies want staff back in the office more than they're letting on- and plans are in place to bring them back. They're just afraid to say it…for now. News like the Pac-12 going "permanent wfh" isnt' going to change much. Staff, for the most part, don't want to come back. No surprise. Gas prices, a commute, childcare, a side hustle and moving away from the office during the pandemic are the most common reasons given. But there are cracks in the informal "great resignation" union as many are seeing employees willing to return with the incentive of career advancement (or decentive of lowered pay when moving). Companies are staring to look overseas more as it's much cheaper than an out-of-office local. And they're finding really qualified, well-educated professionals willing to take much less pay. Unpopular opinion: normal is coming sooner than most believe. One company we talked to this week cut workforce by 38% and only brought back 14% - all of which will be back in the office end of summer- they just don't know it yet. It's coming. But first….one last summer of fun. Personal opinion: Pac-12 will be back in an office by 2025 - just nowhere near one as opulent as what Larry Scott wasted money on. 
	
2. Life is too short to do sh-tty things. Even if it does help you "get ahead." The "Yuppie Nuremberg" defense, so well described in 2006's hit "Thank You For Smoking" (a must watch) doesn't sit well when looking back on one's legacy. An influential CRO shared a "simple tip" for getting a "green light" to start "selling hard" against competitors and "pointing out weaknesses." Yes, you can do this. Yes, it might work (and it absolutely could backfire). But is this the life we want? I tried the whole "bashing" competitors thing twice and I remember both like they were yesterday (they were 10+ years ago). Once was with a team. I got a call from the NBA after, disappointed in me that I'd behaved this way. I apologized. To them and the team. They were right. The second time was in a pitch meeting for a bank in NYC. I felt awful when I left. This wasn't the person I wanted to be in the world. We only get one trip around the carousel. Let's build, not tear down. Besides, as pointed out in Matthew 4 - the devil tempted Jesus with "all the spoils of the world" b/c "they are mine to give." We sure we want "success" at that cost? No thanks. 

3. "You can be pretty smart if you just shut up." From Peterson's "12 rules for life," the chapter on listening is mind-blowing. Very highly recommend the entire chapter and not the online summaries. The author brings to light a lot of bias by redefining what listening really is and why we all need to think and talk to make order of our lives. "Listen to others as if they know something you don’t" sounded so simple. I suppose most groundbreaking truths usually do.   
]]></description>
      <pubDate>Fri, 1 Apr 2022 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-wfh-ending-sooner-than-many-believe-life-is-too-short-to-do-shitty-things-jordan-petersons-listening-rule-KE8W0tXi</link>
      <enclosure length="4473488" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/cbea8eb2-4256-4a6a-988d-4743881c0e09/audio/b892312a-e19d-4336-bfcb-28a7bb4db61c/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: WFH Ending Sooner Than Many Believe - Life Is Too Short To Do Shitty Things - Jordan Peterson&apos;s Listening Rule</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/0edb414d-5ab8-4a1b-9d3b-33f1d80afe78/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:24</itunes:duration>
      <itunes:summary>1. Companies want staff back in the office more than they&apos;re letting on- and plans are in place to bring them back. They&apos;re just afraid to say it…for now. News like the Pac-12 going &quot;permanent wfh&quot; isnt&apos; going to change much. Staff, for the most part, don&apos;t want to come back. No surprise. Gas prices, a commute, childcare, a side hustle and moving away from the office during the pandemic are the most common reasons given. But there are cracks in the informal &quot;great resignation&quot; union as many are seeing employees willing to return with the incentive of career advancement (or decentive of lowered pay when moving). Companies are staring to look overseas more as it&apos;s much cheaper than an out-of-office local. And they&apos;re finding really qualified, well-educated professionals willing to take much less pay. Unpopular opinion: normal is coming sooner than most believe. One company we talked to this week cut workforce by 38% and only brought back 14% - all of which will be back in the office end of summer- they just don&apos;t know it yet. It&apos;s coming. But first….one last summer of fun. Personal opinion: Pac-12 will be back in an office by 2025 - just nowhere near one as opulent as what Larry Scott wasted money on. 
	
2. Life is too short to do sh-tty things. Even if it does help you &quot;get ahead.&quot; The &quot;Yuppie Nuremberg&quot; defense, so well described in 2006&apos;s hit &quot;Thank You For Smoking&quot; (a must watch) doesn&apos;t sit well when looking back on one&apos;s legacy. An influential CRO shared a &quot;simple tip&quot; for getting a &quot;green light&quot; to start &quot;selling hard&quot; against competitors and &quot;pointing out weaknesses.&quot; Yes, you can do this. Yes, it might work (and it absolutely could backfire). But is this the life we want? I tried the whole &quot;bashing&quot; competitors thing twice and I remember both like they were yesterday (they were 10+ years ago). Once was with a team. I got a call from the NBA after, disappointed in me that I&apos;d behaved this way. I apologized. To them and the team. They were right. The second time was in a pitch meeting for a bank in NYC. I felt awful when I left. This wasn&apos;t the person I wanted to be in the world. We only get one trip around the carousel. Let&apos;s build, not tear down. Besides, as pointed out in Matthew 4 - the devil tempted Jesus with &quot;all the spoils of the world&quot; b/c &quot;they are mine to give.&quot; We sure we want &quot;success&quot; at that cost? No thanks. 

3. &quot;You can be pretty smart if you just shut up.&quot; From Peterson&apos;s &quot;12 rules for life,&quot; the chapter on listening is mind-blowing. Very highly recommend the entire chapter and not the online summaries. The author brings to light a lot of bias by redefining what listening really is and why we all need to think and talk to make order of our lives. &quot;Listen to others as if they know something you don’t&quot; sounded so simple. I suppose most groundbreaking truths usually do.  </itunes:summary>
      <itunes:subtitle>1. Companies want staff back in the office more than they&apos;re letting on- and plans are in place to bring them back. They&apos;re just afraid to say it…for now. News like the Pac-12 going &quot;permanent wfh&quot; isnt&apos; going to change much. Staff, for the most part, don&apos;t want to come back. No surprise. Gas prices, a commute, childcare, a side hustle and moving away from the office during the pandemic are the most common reasons given. But there are cracks in the informal &quot;great resignation&quot; union as many are seeing employees willing to return with the incentive of career advancement (or decentive of lowered pay when moving). Companies are staring to look overseas more as it&apos;s much cheaper than an out-of-office local. And they&apos;re finding really qualified, well-educated professionals willing to take much less pay. Unpopular opinion: normal is coming sooner than most believe. One company we talked to this week cut workforce by 38% and only brought back 14% - all of which will be back in the office end of summer- they just don&apos;t know it yet. It&apos;s coming. But first….one last summer of fun. Personal opinion: Pac-12 will be back in an office by 2025 - just nowhere near one as opulent as what Larry Scott wasted money on. 
	
2. Life is too short to do sh-tty things. Even if it does help you &quot;get ahead.&quot; The &quot;Yuppie Nuremberg&quot; defense, so well described in 2006&apos;s hit &quot;Thank You For Smoking&quot; (a must watch) doesn&apos;t sit well when looking back on one&apos;s legacy. An influential CRO shared a &quot;simple tip&quot; for getting a &quot;green light&quot; to start &quot;selling hard&quot; against competitors and &quot;pointing out weaknesses.&quot; Yes, you can do this. Yes, it might work (and it absolutely could backfire). But is this the life we want? I tried the whole &quot;bashing&quot; competitors thing twice and I remember both like they were yesterday (they were 10+ years ago). Once was with a team. I got a call from the NBA after, disappointed in me that I&apos;d behaved this way. I apologized. To them and the team. They were right. The second time was in a pitch meeting for a bank in NYC. I felt awful when I left. This wasn&apos;t the person I wanted to be in the world. We only get one trip around the carousel. Let&apos;s build, not tear down. Besides, as pointed out in Matthew 4 - the devil tempted Jesus with &quot;all the spoils of the world&quot; b/c &quot;they are mine to give.&quot; We sure we want &quot;success&quot; at that cost? No thanks. 

3. &quot;You can be pretty smart if you just shut up.&quot; From Peterson&apos;s &quot;12 rules for life,&quot; the chapter on listening is mind-blowing. Very highly recommend the entire chapter and not the online summaries. The author brings to light a lot of bias by redefining what listening really is and why we all need to think and talk to make order of our lives. &quot;Listen to others as if they know something you don’t&quot; sounded so simple. I suppose most groundbreaking truths usually do.  </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
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      <title>Three Things - 1) Coming fallout from too much venture investing 2) Rihanna and your capital raise 3) A great show of determination</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events: 

1. There's a record amount of capital in startups. Means there's going to be a record number of failures too and, thought expected by investors, there is collateral damage to many lives. It's easy to try and keep up with the Joneses when competing for talent or sponsorships or the like with your fresh new funding. We've quoted "when racing east looking for a sunset, the first to turn around wins" here before. Make sure you're not joining the race east. It's got a record number of participants and things change cycle by cycle. All markets get wonky both ways- up and down. Have patience and prudence. Never lower your talent bar. Don't buy business which will hurt you later and ruin your price integrity/ability to have the best experience/offering. Don't overpay for a trendy vendor. There will be more failures than ever, and not that many more winners. Remember: Innovators, imitators and idiots. We're at the idiot stage of tech start-ups (and funds). Find the innovators - and be an innovator. 

2. "Was it really necessary to tell her that if you spend money on things you will end up with the things and not the money." - Rihanna's advisor when sued. Yes. It was necessary. Once money is raised, it is to be invested in "things" which return more money. In "The Psychology of Money", House explores why most everyone, once they come into money, seemingly all-of-the-sudden change their fiscal prudence. A terrific understanding of one of the reasons start ups piss away funding and run out of money too fast. We're wired to do it. Take note and act accordingly. 

3. "You don’t have to make a great show of determination if you’re really determined, you just have to be who you are." Peggy Noonan WSJ. What terrific advice for us all. Especially in new jobs, partnerships, and relationships. The most important goal of any interview isn't job aptitude. It is understanding who we really are behind the show being put on. If determined, it'll be impossible to hide. Had a candidate a few weeks back who'd been bouncing around gigs. We were concerned they weren't being authentic with us when telling us we were the outliers - the ones they'd stay with- and telling elaborate tales of each previous move. We were the only ones he was talking to -  or so that was his story. So we waited two weeks and made a few reference calls. Truth came forward. He took another job. Always does. Bullet dodged.  
]]></description>
      <pubDate>Fri, 25 Mar 2022 23:46:47 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-1-coming-fallout-from-too-much-venture-investing-2-rihanna-and-your-capital-raise-3-a-great-show-of-determination-GV_eEsQS</link>
      <enclosure length="4651898" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/45ea591a-eacb-471c-911d-6587a9ffda6c/audio/49c8f5cf-9668-4c2e-a531-f2fe085ad16d/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things - 1) Coming fallout from too much venture investing 2) Rihanna and your capital raise 3) A great show of determination</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/30c9676b-3569-414c-af6a-bd6f59a3dee9/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:36</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1. There&apos;s a record amount of capital in startups. Means there&apos;s going to be a record number of failures too and, thought expected by investors, there is collateral damage to many lives. It&apos;s easy to try and keep up with the Joneses when competing for talent or sponsorships or the like with your fresh new funding. We&apos;ve quoted &quot;when racing east looking for a sunset, the first to turn around wins&quot; here before. Make sure you&apos;re not joining the race east. It&apos;s got a record number of participants and things change cycle by cycle. All markets get wonky both ways- up and down. Have patience and prudence. Never lower your talent bar. Don&apos;t buy business which will hurt you later and ruin your price integrity/ability to have the best experience/offering. Don&apos;t overpay for a trendy vendor. There will be more failures than ever, and not that many more winners. Remember: Innovators, imitators and idiots. We&apos;re at the idiot stage of tech start-ups (and funds). Find the innovators - and be an innovator. 

2. &quot;Was it really necessary to tell her that if you spend money on things you will end up with the things and not the money.&quot; - Rihanna&apos;s advisor when sued. Yes. It was necessary. Once money is raised, it is to be invested in &quot;things&quot; which return more money. In &quot;The Psychology of Money&quot;, House explores why most everyone, once they come into money, seemingly all-of-the-sudden change their fiscal prudence. A terrific understanding of one of the reasons start ups piss away funding and run out of money too fast. We&apos;re wired to do it. Take note and act accordingly. 

3. &quot;You don’t have to make a great show of determination if you’re really determined, you just have to be who you are.&quot; Peggy Noonan WSJ. What terrific advice for us all. Especially in new jobs, partnerships, and relationships. The most important goal of any interview isn&apos;t job aptitude. It is understanding who we really are behind the show being put on. If determined, it&apos;ll be impossible to hide. Had a candidate a few weeks back who&apos;d been bouncing around gigs. We were concerned they weren&apos;t being authentic with us when telling us we were the outliers - the ones they&apos;d stay with- and telling elaborate tales of each previous move. We were the only ones he was talking to -  or so that was his story. So we waited two weeks and made a few reference calls. Truth came forward. He took another job. Always does. Bullet dodged. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1. There&apos;s a record amount of capital in startups. Means there&apos;s going to be a record number of failures too and, thought expected by investors, there is collateral damage to many lives. It&apos;s easy to try and keep up with the Joneses when competing for talent or sponsorships or the like with your fresh new funding. We&apos;ve quoted &quot;when racing east looking for a sunset, the first to turn around wins&quot; here before. Make sure you&apos;re not joining the race east. It&apos;s got a record number of participants and things change cycle by cycle. All markets get wonky both ways- up and down. Have patience and prudence. Never lower your talent bar. Don&apos;t buy business which will hurt you later and ruin your price integrity/ability to have the best experience/offering. Don&apos;t overpay for a trendy vendor. There will be more failures than ever, and not that many more winners. Remember: Innovators, imitators and idiots. We&apos;re at the idiot stage of tech start-ups (and funds). Find the innovators - and be an innovator. 

2. &quot;Was it really necessary to tell her that if you spend money on things you will end up with the things and not the money.&quot; - Rihanna&apos;s advisor when sued. Yes. It was necessary. Once money is raised, it is to be invested in &quot;things&quot; which return more money. In &quot;The Psychology of Money&quot;, House explores why most everyone, once they come into money, seemingly all-of-the-sudden change their fiscal prudence. A terrific understanding of one of the reasons start ups piss away funding and run out of money too fast. We&apos;re wired to do it. Take note and act accordingly. 

3. &quot;You don’t have to make a great show of determination if you’re really determined, you just have to be who you are.&quot; Peggy Noonan WSJ. What terrific advice for us all. Especially in new jobs, partnerships, and relationships. The most important goal of any interview isn&apos;t job aptitude. It is understanding who we really are behind the show being put on. If determined, it&apos;ll be impossible to hide. Had a candidate a few weeks back who&apos;d been bouncing around gigs. We were concerned they weren&apos;t being authentic with us when telling us we were the outliers - the ones they&apos;d stay with- and telling elaborate tales of each previous move. We were the only ones he was talking to -  or so that was his story. So we waited two weeks and made a few reference calls. Truth came forward. He took another job. Always does. Bullet dodged. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">7329917a-d6c1-4824-ab35-bc008451a51d</guid>
      <title>Three Things: The early days of entrepreneurship</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events: 

1. Entrepreneurship doesn't mean freedom like people think it does. The vast majority of those who intend to "be their own boss" one day overwhelmingly cite freedom as a reason. And there is a lot of freedom. But not nearly as much as most believe. Unless independently wealthy already, you'll still have banks, customers, the IRS, local government, and on and on who make demands of you, your time, and your calendar. Not to mention staff. Guess who covers when there are no shows? This Xanadu idea of being able to cruise in and out whenever you like? Not real. At all. In fact, you will have far less free time than you do if you work for someone else who provides holidays and vacation where you can turn off. Freedom of ideas, of purpose, of what to pursue? Absolutely. And those freedoms are what make it all worth it. But the freedom many imagine of cutting out on a Wednesday to hit the lake with some friends and unplug. Not at all. There's no unplugging. Nearly ever. 

2. The Personal Guaranty is the least of your worries. Saw this great tweet the other day and thought back to our early days and the fear we had when we had to personally guarantee (financially) our loans, bank accounts, credit cards etc. Yeah, that S-Corp protects us from lawsuits and damages, but good luck getting a loan on a business with no revenue without staking your personal resources as collateral. We're not all Marc Benioff getting $2.5 mil from Larry Ellison on day one and keeping our jobs. In the end, the risk of a guaranty is a terrific harbinger of an entrepreneurs resolve. Trust me from someone who's done it and gotten as close to broke as it comes - that financial guarantee is the least of your worries. The mental, social and physical guaranty….much more demanding. 

3. "What do i care about the law? Ain't I got the power?" Rockefeller had a number of 'ends justify the means' quotes and the "Battle for Uber" (or "Bad Blood" or "Smartest Guys in the Room" or "Billions" or or or) reminds us people will do just about anything to look out for themselves. And if it works? The confirmation bias goes through the roof and the justifications get even broader. When we ask start-ups we advise what they'll do if the incumbent plays dirty, they usually answer with "they wont. It's illegal. And if they do, we'll sue them." Trust me from experience kids, they don't care about the law and that lawsuit takes 2 to 4 years these days. Better have the stomach for it. (And if you do, have at it….it's a hell of a ride!)  
]]></description>
      <pubDate>Fri, 11 Mar 2022 04:52:15 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-the-early-days-of-entrepreneurship-8xMqcE9o</link>
      <enclosure length="4178848" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/baf4d124-e327-4464-b283-ce60c3fd7c2a/audio/4c3a50b9-dbd6-4d59-81e8-aa68203e0176/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: The early days of entrepreneurship</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/9aecd223-748c-4d33-91f6-c91465e7631d/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:06</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1. Entrepreneurship doesn&apos;t mean freedom like people think it does. The vast majority of those who intend to &quot;be their own boss&quot; one day overwhelmingly cite freedom as a reason. And there is a lot of freedom. But not nearly as much as most believe. Unless independently wealthy already, you&apos;ll still have banks, customers, the IRS, local government, and on and on who make demands of you, your time, and your calendar. Not to mention staff. Guess who covers when there are no shows? This Xanadu idea of being able to cruise in and out whenever you like? Not real. At all. In fact, you will have far less free time than you do if you work for someone else who provides holidays and vacation where you can turn off. Freedom of ideas, of purpose, of what to pursue? Absolutely. And those freedoms are what make it all worth it. But the freedom many imagine of cutting out on a Wednesday to hit the lake with some friends and unplug. Not at all. There&apos;s no unplugging. Nearly ever. 

2. The Personal Guaranty is the least of your worries. Saw this great tweet the other day and thought back to our early days and the fear we had when we had to personally guarantee (financially) our loans, bank accounts, credit cards etc. Yeah, that S-Corp protects us from lawsuits and damages, but good luck getting a loan on a business with no revenue without staking your personal resources as collateral. We&apos;re not all Marc Benioff getting $2.5 mil from Larry Ellison on day one and keeping our jobs. In the end, the risk of a guaranty is a terrific harbinger of an entrepreneurs resolve. Trust me from someone who&apos;s done it and gotten as close to broke as it comes - that financial guarantee is the least of your worries. The mental, social and physical guaranty….much more demanding. 

3. &quot;What do i care about the law? Ain&apos;t I got the power?&quot; Rockefeller had a number of &apos;ends justify the means&apos; quotes and the &quot;Battle for Uber&quot; (or &quot;Bad Blood&quot; or &quot;Smartest Guys in the Room&quot; or &quot;Billions&quot; or or or) reminds us people will do just about anything to look out for themselves. And if it works? The confirmation bias goes through the roof and the justifications get even broader. When we ask start-ups we advise what they&apos;ll do if the incumbent plays dirty, they usually answer with &quot;they wont. It&apos;s illegal. And if they do, we&apos;ll sue them.&quot; Trust me from experience kids, they don&apos;t care about the law and that lawsuit takes 2 to 4 years these days. Better have the stomach for it. (And if you do, have at it….it&apos;s a hell of a ride!) </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1. Entrepreneurship doesn&apos;t mean freedom like people think it does. The vast majority of those who intend to &quot;be their own boss&quot; one day overwhelmingly cite freedom as a reason. And there is a lot of freedom. But not nearly as much as most believe. Unless independently wealthy already, you&apos;ll still have banks, customers, the IRS, local government, and on and on who make demands of you, your time, and your calendar. Not to mention staff. Guess who covers when there are no shows? This Xanadu idea of being able to cruise in and out whenever you like? Not real. At all. In fact, you will have far less free time than you do if you work for someone else who provides holidays and vacation where you can turn off. Freedom of ideas, of purpose, of what to pursue? Absolutely. And those freedoms are what make it all worth it. But the freedom many imagine of cutting out on a Wednesday to hit the lake with some friends and unplug. Not at all. There&apos;s no unplugging. Nearly ever. 

2. The Personal Guaranty is the least of your worries. Saw this great tweet the other day and thought back to our early days and the fear we had when we had to personally guarantee (financially) our loans, bank accounts, credit cards etc. Yeah, that S-Corp protects us from lawsuits and damages, but good luck getting a loan on a business with no revenue without staking your personal resources as collateral. We&apos;re not all Marc Benioff getting $2.5 mil from Larry Ellison on day one and keeping our jobs. In the end, the risk of a guaranty is a terrific harbinger of an entrepreneurs resolve. Trust me from someone who&apos;s done it and gotten as close to broke as it comes - that financial guarantee is the least of your worries. The mental, social and physical guaranty….much more demanding. 

3. &quot;What do i care about the law? Ain&apos;t I got the power?&quot; Rockefeller had a number of &apos;ends justify the means&apos; quotes and the &quot;Battle for Uber&quot; (or &quot;Bad Blood&quot; or &quot;Smartest Guys in the Room&quot; or &quot;Billions&quot; or or or) reminds us people will do just about anything to look out for themselves. And if it works? The confirmation bias goes through the roof and the justifications get even broader. When we ask start-ups we advise what they&apos;ll do if the incumbent plays dirty, they usually answer with &quot;they wont. It&apos;s illegal. And if they do, we&apos;ll sue them.&quot; Trust me from experience kids, they don&apos;t care about the law and that lawsuit takes 2 to 4 years these days. Better have the stomach for it. (And if you do, have at it….it&apos;s a hell of a ride!) </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">7ea3e67f-e31b-4f7d-8203-8e1ce079df29</guid>
      <title>Three Things: Fanatics in Ticketing - Cut Bait Quickly on Bad Books! - Just leave, they don&apos;t care like we do</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Fanatics announced their big new war chest this week and rumor is they're looking to buy a ticketing company by end of Q3 with Seat Geek a target. Who knows if it's true, but if Seat Geek is next in line for the unrenewed StubHub deal, things will get interesting in ticketing quick. Omnichannel isn't a new idea, it is just finally maturing  industries already are as per caps expand with gambling, NFT's and more. The game is no longer in the entertainment district - it's everywhere.

2) Be willing to cut bait. Especially with Conferences, books, jobs and classes. Back in the early 00's at AEG our boss took us to the Burbank Marriott for sales training. It was a hike from downtown LA and required us staying late. Once we got there, the content was awful. But how he handled it taught me a lot. Instead of making us sit through it, he apologized halfway through and encouraged us to leave to "save what's left of our Thursday night." It doesn't sound like much, but most bosses I've had would have made us sit through the end. We do book reports at TicketManager and it surprises me how many people will stick with a book they don't like just because they started it. I see the same at conferences, where we see people hanging out with their friends, who they can call and see anytime, and skipping the content while they 'stay to the end.' If the conference isn't worth the time - leave. Life's too short....move on.  

3) The world don't miss ya like you miss it. When I quit my job at AEG after about 3 years, it was a big deal to me. I was 24 and 3 years was the majority of my working life. And I was the #1 rep! Nobody cared. As they shouldn't have, I was a small fish there for a cup of coffee. Ten people were behind me ready to take the top spot. Learned that lesson first hand. Saw it again, much more powerfully, when reading "Tuesdays With Morrie." I've watched countless professionals leave a gig thinking the place would crumble without them only to be forgotten within minutes. World keeps spinning - and that’s terrific news. The sooner we recognize, the more we can understand where we are on in our organization's eyes and the more lasting good we can do at each stop. In the end, our goal should be to build a place and a team we can leave without it falling apart.  
]]></description>
      <pubDate>Fri, 4 Mar 2022 05:18:55 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-fanatics-in-ticketing-cut-bait-quickly-on-bad-books-just-leave-they-dont-care-like-we-do-P99rcJZM</link>
      <enclosure length="3610588" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/f4eaffea-6289-4d47-9720-cd4d19a044de/audio/6d889fa0-f0d7-4f3d-9b62-e9065dc57645/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Fanatics in Ticketing - Cut Bait Quickly on Bad Books! - Just leave, they don&apos;t care like we do</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/bce08346-5ab9-41d5-b319-e886bb79edf0/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:31</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Fanatics announced their big new war chest this week and rumor is they&apos;re looking to buy a ticketing company by end of Q3 with Seat Geek a target. Who knows if it&apos;s true, but if Seat Geek is next in line for the unrenewed StubHub deal, things will get interesting in ticketing quick. Omnichannel isn&apos;t a new idea, it is just finally maturing  industries already are as per caps expand with gambling, NFT&apos;s and more. The game is no longer in the entertainment district - it&apos;s everywhere.

2) Be willing to cut bait. Especially with Conferences, books, jobs and classes. Back in the early 00&apos;s at AEG our boss took us to the Burbank Marriott for sales training. It was a hike from downtown LA and required us staying late. Once we got there, the content was awful. But how he handled it taught me a lot. Instead of making us sit through it, he apologized halfway through and encouraged us to leave to &quot;save what&apos;s left of our Thursday night.&quot; It doesn&apos;t sound like much, but most bosses I&apos;ve had would have made us sit through the end. We do book reports at TicketManager and it surprises me how many people will stick with a book they don&apos;t like just because they started it. I see the same at conferences, where we see people hanging out with their friends, who they can call and see anytime, and skipping the content while they &apos;stay to the end.&apos; If the conference isn&apos;t worth the time - leave. Life&apos;s too short....move on.  

3) The world don&apos;t miss ya like you miss it. When I quit my job at AEG after about 3 years, it was a big deal to me. I was 24 and 3 years was the majority of my working life. And I was the #1 rep! Nobody cared. As they shouldn&apos;t have, I was a small fish there for a cup of coffee. Ten people were behind me ready to take the top spot. Learned that lesson first hand. Saw it again, much more powerfully, when reading &quot;Tuesdays With Morrie.&quot; I&apos;ve watched countless professionals leave a gig thinking the place would crumble without them only to be forgotten within minutes. World keeps spinning - and that’s terrific news. The sooner we recognize, the more we can understand where we are on in our organization&apos;s eyes and the more lasting good we can do at each stop. In the end, our goal should be to build a place and a team we can leave without it falling apart. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Fanatics announced their big new war chest this week and rumor is they&apos;re looking to buy a ticketing company by end of Q3 with Seat Geek a target. Who knows if it&apos;s true, but if Seat Geek is next in line for the unrenewed StubHub deal, things will get interesting in ticketing quick. Omnichannel isn&apos;t a new idea, it is just finally maturing  industries already are as per caps expand with gambling, NFT&apos;s and more. The game is no longer in the entertainment district - it&apos;s everywhere.

2) Be willing to cut bait. Especially with Conferences, books, jobs and classes. Back in the early 00&apos;s at AEG our boss took us to the Burbank Marriott for sales training. It was a hike from downtown LA and required us staying late. Once we got there, the content was awful. But how he handled it taught me a lot. Instead of making us sit through it, he apologized halfway through and encouraged us to leave to &quot;save what&apos;s left of our Thursday night.&quot; It doesn&apos;t sound like much, but most bosses I&apos;ve had would have made us sit through the end. We do book reports at TicketManager and it surprises me how many people will stick with a book they don&apos;t like just because they started it. I see the same at conferences, where we see people hanging out with their friends, who they can call and see anytime, and skipping the content while they &apos;stay to the end.&apos; If the conference isn&apos;t worth the time - leave. Life&apos;s too short....move on.  

3) The world don&apos;t miss ya like you miss it. When I quit my job at AEG after about 3 years, it was a big deal to me. I was 24 and 3 years was the majority of my working life. And I was the #1 rep! Nobody cared. As they shouldn&apos;t have, I was a small fish there for a cup of coffee. Ten people were behind me ready to take the top spot. Learned that lesson first hand. Saw it again, much more powerfully, when reading &quot;Tuesdays With Morrie.&quot; I&apos;ve watched countless professionals leave a gig thinking the place would crumble without them only to be forgotten within minutes. World keeps spinning - and that’s terrific news. The sooner we recognize, the more we can understand where we are on in our organization&apos;s eyes and the more lasting good we can do at each stop. In the end, our goal should be to build a place and a team we can leave without it falling apart. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">df43c4c7-2556-4383-b04b-0bf7138f1041</guid>
      <title>Three Things: Ukraine and software development - Allegiant Stadium&apos;s Super Bowl boo-boo and what we can learn - A drop of sewage in a magnum of champagne</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Ukraine and off-shore development will impact a lot of businesses we all know. Unrest in the Ukraine has a number of layers - which we can't cover here. One of them: Ukraine is a very popular off-shoring destination for software development work and support for a number of western companies. There are a lot of agreements reliant on data and geopolitical security in the Ukraine which are void as of today. Always have a plan B when off-shoring. Always. 

2) Rumor has it Allegiant Stadium didn't carve out the Super Bowl in '24 from their suite holder agreements. If true, and we've heard it now from a number of suite holders that the building is trying to "buy back" the suites, what an incredible win it is for those who got in early on the new stadium. 

3) "A drop of sewage can ruin a magnum of champagne." We can never be too diligent in our relationships. Whether a  deal, a culture, or even personally. Often people believe their culture can turn around troubled situations - some examples include athletes going to new teams and thriving. More often than not, that athlete was mislabeled. Be very careful with toxic people. It's as potent as a drop of sewage  
]]></description>
      <pubDate>Fri, 25 Feb 2022 05:39:11 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-ukraine-and-software-development-allegiant-stadiums-super-bowl-boo-boo-and-what-we-can-learn-a-drop-of-sewage-in-a-magnum-of-champagne-s5l3bHUt</link>
      <enclosure length="3694353" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/b4d387bb-14fb-486d-9d0d-1b462b42297d/audio/1e0f9471-1722-466c-93cf-aacf162e64ed/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Ukraine and software development - Allegiant Stadium&apos;s Super Bowl boo-boo and what we can learn - A drop of sewage in a magnum of champagne</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5bd5411d-f84a-49c2-92b6-ccb08dbd6ce1/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:36</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Ukraine and off-shore development will impact a lot of businesses we all know. Unrest in the Ukraine has a number of layers - which we can&apos;t cover here. One of them: Ukraine is a very popular off-shoring destination for software development work and support for a number of western companies. There are a lot of agreements reliant on data and geopolitical security in the Ukraine which are void as of today. Always have a plan B when off-shoring. Always. 

2) Rumor has it Allegiant Stadium didn&apos;t carve out the Super Bowl in &apos;24 from their suite holder agreements. If true, and we&apos;ve heard it now from a number of suite holders that the building is trying to &quot;buy back&quot; the suites, what an incredible win it is for those who got in early on the new stadium. 

3) &quot;A drop of sewage can ruin a magnum of champagne.&quot; We can never be too diligent in our relationships. Whether a  deal, a culture, or even personally. Often people believe their culture can turn around troubled situations - some examples include athletes going to new teams and thriving. More often than not, that athlete was mislabeled. Be very careful with toxic people. It&apos;s as potent as a drop of sewage </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Ukraine and off-shore development will impact a lot of businesses we all know. Unrest in the Ukraine has a number of layers - which we can&apos;t cover here. One of them: Ukraine is a very popular off-shoring destination for software development work and support for a number of western companies. There are a lot of agreements reliant on data and geopolitical security in the Ukraine which are void as of today. Always have a plan B when off-shoring. Always. 

2) Rumor has it Allegiant Stadium didn&apos;t carve out the Super Bowl in &apos;24 from their suite holder agreements. If true, and we&apos;ve heard it now from a number of suite holders that the building is trying to &quot;buy back&quot; the suites, what an incredible win it is for those who got in early on the new stadium. 

3) &quot;A drop of sewage can ruin a magnum of champagne.&quot; We can never be too diligent in our relationships. Whether a  deal, a culture, or even personally. Often people believe their culture can turn around troubled situations - some examples include athletes going to new teams and thriving. More often than not, that athlete was mislabeled. Be very careful with toxic people. It&apos;s as potent as a drop of sewage </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">04e9fcad-9350-4f7e-a307-a6c8b8f479ab</guid>
      <title>Three Things: Forcing (aka Ruining) culture - Sales advice from the WWE - When business gets &quot;boring&quot;</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Nobody can manufacture passion. It takes time, as we saw at Super Bowl LVI on Sunday . Same goes for culture. The Rams built a $5bln stadium and poured millions into building a fan base. They were overrun by road fans in the last two games. Culture is built by the culture. Not by mandate. Last week, at my daughters volleyball game, our coach let some parents know they didn't want the kids looking at their parents during the match (the parents are, lets just say, a bit into it). He then threatened to bench the girls if they did. He wanted them turning to one another. Eh. That's mandating a culture. Trust is formed naturally, not by force. It is why it is so incredibly powerful. Trust is built through belief and positive growth, not by short term incentives or threats of punishment. Teams don't trust each other because they're told to, they trust each other b/c it's earned. 

2) "The most successful wrestlers I've ever worked with are the ones whose characters are the most authentically and organically extensions of who they really are." - Jim Ross, Head of Talent for the WWE for 20 years. Same goes for sales. Ran a pretty broad RFP over the summer. The amount of authenticity was staggeringly low as bankers all acted like one another. The best, from our experiences, are the most authentic. 

3) "The better you get the more "boring" the business can seem." So much truth here. At a new business, fighting through the "Jungle" phase is stressful, exhausting, unpredictable and…..exciting! Once you start scaling and doubling/tripling down on what's working, it is less unpredictable. There's a playbook and less improvising. Focus here as that's when small tweaks have outsized outcomes. We all take the talent we get from experience for granted.  
]]></description>
      <pubDate>Fri, 18 Feb 2022 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-forcing-aka-ruining-culture-sales-advice-from-the-wwe-when-business-gets-boring-9hBfvEsu</link>
      <enclosure length="3959317" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/e7393387-44a8-4f5c-ad7e-a574b0e092c8/audio/ce931c8e-80ab-409d-9b98-a29033b0ed13/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Forcing (aka Ruining) culture - Sales advice from the WWE - When business gets &quot;boring&quot;</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/bef11d12-d2da-4fec-a52b-5fbff5b22652/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:52</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Nobody can manufacture passion. It takes time, as we saw at Super Bowl LVI on Sunday . Same goes for culture. The Rams built a $5bln stadium and poured millions into building a fan base. They were overrun by road fans in the last two games. Culture is built by the culture. Not by mandate. Last week, at my daughters volleyball game, our coach let some parents know they didn&apos;t want the kids looking at their parents during the match (the parents are, lets just say, a bit into it). He then threatened to bench the girls if they did. He wanted them turning to one another. Eh. That&apos;s mandating a culture. Trust is formed naturally, not by force. It is why it is so incredibly powerful. Trust is built through belief and positive growth, not by short term incentives or threats of punishment. Teams don&apos;t trust each other because they&apos;re told to, they trust each other b/c it&apos;s earned. 

2) &quot;The most successful wrestlers I&apos;ve ever worked with are the ones whose characters are the most authentically and organically extensions of who they really are.&quot; - Jim Ross, Head of Talent for the WWE for 20 years. Same goes for sales. Ran a pretty broad RFP over the summer. The amount of authenticity was staggeringly low as bankers all acted like one another. The best, from our experiences, are the most authentic. 

3) &quot;The better you get the more &quot;boring&quot; the business can seem.&quot; So much truth here. At a new business, fighting through the &quot;Jungle&quot; phase is stressful, exhausting, unpredictable and…..exciting! Once you start scaling and doubling/tripling down on what&apos;s working, it is less unpredictable. There&apos;s a playbook and less improvising. Focus here as that&apos;s when small tweaks have outsized outcomes. We all take the talent we get from experience for granted. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events: 

1) Nobody can manufacture passion. It takes time, as we saw at Super Bowl LVI on Sunday . Same goes for culture. The Rams built a $5bln stadium and poured millions into building a fan base. They were overrun by road fans in the last two games. Culture is built by the culture. Not by mandate. Last week, at my daughters volleyball game, our coach let some parents know they didn&apos;t want the kids looking at their parents during the match (the parents are, lets just say, a bit into it). He then threatened to bench the girls if they did. He wanted them turning to one another. Eh. That&apos;s mandating a culture. Trust is formed naturally, not by force. It is why it is so incredibly powerful. Trust is built through belief and positive growth, not by short term incentives or threats of punishment. Teams don&apos;t trust each other because they&apos;re told to, they trust each other b/c it&apos;s earned. 

2) &quot;The most successful wrestlers I&apos;ve ever worked with are the ones whose characters are the most authentically and organically extensions of who they really are.&quot; - Jim Ross, Head of Talent for the WWE for 20 years. Same goes for sales. Ran a pretty broad RFP over the summer. The amount of authenticity was staggeringly low as bankers all acted like one another. The best, from our experiences, are the most authentic. 

3) &quot;The better you get the more &quot;boring&quot; the business can seem.&quot; So much truth here. At a new business, fighting through the &quot;Jungle&quot; phase is stressful, exhausting, unpredictable and…..exciting! Once you start scaling and doubling/tripling down on what&apos;s working, it is less unpredictable. There&apos;s a playbook and less improvising. Focus here as that&apos;s when small tweaks have outsized outcomes. We all take the talent we get from experience for granted. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">ede7a3cb-5157-4c48-ac3f-52c454e95a93</guid>
      <title>Three Things: Disruption meets sports business at the Super Bowl</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports, Tech & Live Events

Disruption meets the sports business at the LA Super Bowl

The business crowd at the Super Bowl is much different than at my first in the mid-00s and it is a harbinger of massive disruption headed the way of the team's business offices. Think of what Moneyball did to the baseball industry. Only this time, it's the quants of venture, banking, private equity and gaming playing the role of Billy Beane and Paul DePodesta. 

Three things we've learned, and seen, this Super Bowl week: 

1) The fraternity will be over soon. The industry is full of those who 'paid their dues' in a sales office or internship to move up in the business office. That talent pool was limited back then to those who could 'survive' getting paid little money out of school while they got in the good graces of the fraternity above them. They moved up, many of them not bothering to stay up to speed with tech and disruption outside the industry. They're getting run over by disruption rapidly. We've been working with bankers and gaming for over a decade now. These are Harvard/Stanford/Etc MBAs and JDs, alongside wildly intelligent founders, operating at another level. They eat inefficiency, especially when driven by biased ego. They're here. And they're hungry. 

2) Many in sports don't understand what 'early' really is. When we talk to those being displaced, or those trying to push the envelope, they often say they want to get into "new" businesses like health and wellness or gaming. They ask me all the time about StubHub, FanDuel or Hyperice, as examples. FanDuel is thirteen years old. I have a friend who was on the board through some rocky policy shifts in gaming. It ain't 'early' there. One of the leaders I admire most, Jim Heuther of Hyperice, has been there 8 years. The company is 12 years old. I joined StubHub in 04 - already the 4th year. Yes, that's 'early' to sports pros used to certainty, employment contracts and cash comp unrelated to stock, but not to the rest of the disruptive world. A lot happens before disruptive businesses cross over to our collective knowledge. 

3) The conversion will be rocky. Most team execs don't understand terms like "KPI", "LTV" "CAC" or many common practice banking terms. It's not how they've valued and run their businesses. Scalable businesses use different metrics. They are much less likely to add headcount for revenue. There have been a number of acquisitions recently which didn't disclose valuations. Many categorized as "tech" firms which are really agencies selling at agency values. For more on how relationships are valued vs tech, check out Michael Ovitz's book.  
]]></description>
      <pubDate>Sat, 12 Feb 2022 00:35:01 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-disruption-meets-sports-business-at-the-super-bowl-5J1AvgUC</link>
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      <itunes:title>Three Things: Disruption meets sports business at the Super Bowl</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/860fa700-e2af-44ae-a044-e136172db155/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:55</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

Disruption meets the sports business at the LA Super Bowl

The business crowd at the Super Bowl is much different than at my first in the mid-00s and it is a harbinger of massive disruption headed the way of the team&apos;s business offices. Think of what Moneyball did to the baseball industry. Only this time, it&apos;s the quants of venture, banking, private equity and gaming playing the role of Billy Beane and Paul DePodesta. 

Three things we&apos;ve learned, and seen, this Super Bowl week: 

1) The fraternity will be over soon. The industry is full of those who &apos;paid their dues&apos; in a sales office or internship to move up in the business office. That talent pool was limited back then to those who could &apos;survive&apos; getting paid little money out of school while they got in the good graces of the fraternity above them. They moved up, many of them not bothering to stay up to speed with tech and disruption outside the industry. They&apos;re getting run over by disruption rapidly. We&apos;ve been working with bankers and gaming for over a decade now. These are Harvard/Stanford/Etc MBAs and JDs, alongside wildly intelligent founders, operating at another level. They eat inefficiency, especially when driven by biased ego. They&apos;re here. And they&apos;re hungry. 

2) Many in sports don&apos;t understand what &apos;early&apos; really is. When we talk to those being displaced, or those trying to push the envelope, they often say they want to get into &quot;new&quot; businesses like health and wellness or gaming. They ask me all the time about StubHub, FanDuel or Hyperice, as examples. FanDuel is thirteen years old. I have a friend who was on the board through some rocky policy shifts in gaming. It ain&apos;t &apos;early&apos; there. One of the leaders I admire most, Jim Heuther of Hyperice, has been there 8 years. The company is 12 years old. I joined StubHub in 04 - already the 4th year. Yes, that&apos;s &apos;early&apos; to sports pros used to certainty, employment contracts and cash comp unrelated to stock, but not to the rest of the disruptive world. A lot happens before disruptive businesses cross over to our collective knowledge. 

3) The conversion will be rocky. Most team execs don&apos;t understand terms like &quot;KPI&quot;, &quot;LTV&quot; &quot;CAC&quot; or many common practice banking terms. It&apos;s not how they&apos;ve valued and run their businesses. Scalable businesses use different metrics. They are much less likely to add headcount for revenue. There have been a number of acquisitions recently which didn&apos;t disclose valuations. Many categorized as &quot;tech&quot; firms which are really agencies selling at agency values. For more on how relationships are valued vs tech, check out Michael Ovitz&apos;s book. </itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

Disruption meets the sports business at the LA Super Bowl

The business crowd at the Super Bowl is much different than at my first in the mid-00s and it is a harbinger of massive disruption headed the way of the team&apos;s business offices. Think of what Moneyball did to the baseball industry. Only this time, it&apos;s the quants of venture, banking, private equity and gaming playing the role of Billy Beane and Paul DePodesta. 

Three things we&apos;ve learned, and seen, this Super Bowl week: 

1) The fraternity will be over soon. The industry is full of those who &apos;paid their dues&apos; in a sales office or internship to move up in the business office. That talent pool was limited back then to those who could &apos;survive&apos; getting paid little money out of school while they got in the good graces of the fraternity above them. They moved up, many of them not bothering to stay up to speed with tech and disruption outside the industry. They&apos;re getting run over by disruption rapidly. We&apos;ve been working with bankers and gaming for over a decade now. These are Harvard/Stanford/Etc MBAs and JDs, alongside wildly intelligent founders, operating at another level. They eat inefficiency, especially when driven by biased ego. They&apos;re here. And they&apos;re hungry. 

2) Many in sports don&apos;t understand what &apos;early&apos; really is. When we talk to those being displaced, or those trying to push the envelope, they often say they want to get into &quot;new&quot; businesses like health and wellness or gaming. They ask me all the time about StubHub, FanDuel or Hyperice, as examples. FanDuel is thirteen years old. I have a friend who was on the board through some rocky policy shifts in gaming. It ain&apos;t &apos;early&apos; there. One of the leaders I admire most, Jim Heuther of Hyperice, has been there 8 years. The company is 12 years old. I joined StubHub in 04 - already the 4th year. Yes, that&apos;s &apos;early&apos; to sports pros used to certainty, employment contracts and cash comp unrelated to stock, but not to the rest of the disruptive world. A lot happens before disruptive businesses cross over to our collective knowledge. 

3) The conversion will be rocky. Most team execs don&apos;t understand terms like &quot;KPI&quot;, &quot;LTV&quot; &quot;CAC&quot; or many common practice banking terms. It&apos;s not how they&apos;ve valued and run their businesses. Scalable businesses use different metrics. They are much less likely to add headcount for revenue. There have been a number of acquisitions recently which didn&apos;t disclose valuations. Many categorized as &quot;tech&quot; firms which are really agencies selling at agency values. For more on how relationships are valued vs tech, check out Michael Ovitz&apos;s book. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">cfb47662-7c10-4117-9e4c-9e6ff07e2e73</guid>
      <title>How To Ask For Tickets (And How Not To!)</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports, Tech & Live Events

It's Super Bowl Week and with it comes the avalanche of people asking for tickets

This week, we discuss How To Ask For Tickets using our twenty years of experience in sports and live events: 

The Do's 
	1) Ask
	2) Ask once
	3) Know our place on the hierarchy of tickets 
	4) Say thank you. A lot. 
	5) Send an appropriate gift 
	6) Inform if we go elsewhere 
	7) The big rule 

The Do Nots 
	1) Take advantage of people 
	2) Pester 
	3) Talk smack 
	4) Ask all over town 
	5) Put pressure on friends 
	6) Be inauthentic 

Much more in the article below and the commentary!  
]]></description>
      <pubDate>Fri, 4 Feb 2022 05:36:49 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-ask-for-tickets-and-how-not-to-Jt9baKq3</link>
      <enclosure length="12965021" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/c0211c13-009b-4b86-93ea-5e8b838dc131/audio/1a4191fb-267c-4b58-a238-8ae218d72e69/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>How To Ask For Tickets (And How Not To!)</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/63edfa58-3dbb-4b04-941b-8045996564c0/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:13:14</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

It&apos;s Super Bowl Week and with it comes the avalanche of people asking for tickets

This week, we discuss How To Ask For Tickets using our twenty years of experience in sports and live events: 

The Do&apos;s 
	1) Ask
	2) Ask once
	3) Know our place on the hierarchy of tickets 
	4) Say thank you. A lot. 
	5) Send an appropriate gift 
	6) Inform if we go elsewhere 
	7) The big rule 

The Do Nots 
	1) Take advantage of people 
	2) Pester 
	3) Talk smack 
	4) Ask all over town 
	5) Put pressure on friends 
	6) Be inauthentic 

Much more in the article below and the commentary! </itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

It&apos;s Super Bowl Week and with it comes the avalanche of people asking for tickets

This week, we discuss How To Ask For Tickets using our twenty years of experience in sports and live events: 

The Do&apos;s 
	1) Ask
	2) Ask once
	3) Know our place on the hierarchy of tickets 
	4) Say thank you. A lot. 
	5) Send an appropriate gift 
	6) Inform if we go elsewhere 
	7) The big rule 

The Do Nots 
	1) Take advantage of people 
	2) Pester 
	3) Talk smack 
	4) Ask all over town 
	5) Put pressure on friends 
	6) Be inauthentic 

Much more in the article below and the commentary! </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">925c9083-7c9b-4374-b951-5a3f9e687048</guid>
      <title>Three Things: Should I join a start-up?</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports, Tech & Live Events

One of the most common questions we get is around joining a startup. There are a myriad of reasons people consider the move, and those are personal and not our business. But questions about compensation lifestyle and career path we can offer our experiences on. The four things we advise when our friends and connections are considering joining a start-up

1) You're not going to get as clear of a picture of your stock's actual value as you'd like. No matter what anyone tells you on Twitter. Everyone online opines to demand the full breakdown of any prospective employer. I'd prefer it too. And some high-level hires can do so. The bulk of the staff, however? It's impossible. There is so much structure out there. There's preference, super shares and all kinds of funny business which can change value significantly and quickly. Even if you have X shares out of Y total outstanding right now, there's a low chance that math holds up as most companies grow. It's imperative to work for people of integrity who care about you. References matter much more than the math, b/c the math is too easily fudged. It's also comp, and it's not standard practice to tell new hires what everyone at the company's compensation is. The only way to truly know to the penny would uncover who else has what pretty quick. 

2) Take a start-up job because of the lifestyle. /not the money. Not the outsized score. In my limited experience (roughly 20 years), those who get the most from working at startups, excluding the lottery winners, do so for one of two reasons: 1) They value purpose over paycheck and status. At a start-up, everything matters more as resources (time, money or people) are more scarce and 2) They want to jump the line and are willing to take less money and more risk for the prospect of outsized experience. There are a number of other reasons, but these two seem to make up the majority. Most people would make more money working in more mature businesses over the course of their careers. 

3) Conviction. It's important to really dig in on the conviction of the company towards their ideas. Businesses change and evolve. Often they pivot and it is wildly successful. But some start-ups make too many changes too fast and you could find yourself working towards an idea you don't love pretty quickly. Is there product-market fit or, at least, conviction in where it could come from and how? 

4) The exec team matters so much more than the idea. If the idea is exceptional, but you don't believe the leadership is, run. Most start-ups iterate many times over. More importantly, leadership at a start-up don't have checks and controls around them found at more mature firms (see Adam Neumann, Elizabeth Holmes etc.) They are finger on the pulse all the time and can do some pretty crummy things. The people matter more than the idea. It's cliché. Everyone says it. Yet few follow it. Just read all about the employees left empty handed from Theranos, Good, and WeWork. 
]]></description>
      <pubDate>Fri, 28 Jan 2022 17:30:51 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-should-i-join-a-start-up-rj2OTviA</link>
      <enclosure length="5150728" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/39fcc5ff-2c35-4570-93c1-9e6f4ac64ec1/audio/04093698-2335-4a3b-bea2-db9c2c81d48c/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Should I join a start-up?</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/65ad30cb-84cb-4733-8264-6f4e018f4781/3000x3000/thumbnail-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:06</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

One of the most common questions we get is around joining a startup. There are a myriad of reasons people consider the move, and those are personal and not our business. But questions about compensation lifestyle and career path we can offer our experiences on. The four things we advise when our friends and connections are considering joining a start-up

1) You&apos;re not going to get as clear of a picture of your stock&apos;s actual value as you&apos;d like. No matter what anyone tells you on Twitter. Everyone online opines to demand the full breakdown of any prospective employer. I&apos;d prefer it too. And some high-level hires can do so. The bulk of the staff, however? It&apos;s impossible. There is so much structure out there. There&apos;s preference, super shares and all kinds of funny business which can change value significantly and quickly. Even if you have X shares out of Y total outstanding right now, there&apos;s a low chance that math holds up as most companies grow. It&apos;s imperative to work for people of integrity who care about you. References matter much more than the math, b/c the math is too easily fudged. It&apos;s also comp, and it&apos;s not standard practice to tell new hires what everyone at the company&apos;s compensation is. The only way to truly know to the penny would uncover who else has what pretty quick. 

2) Take a start-up job because of the lifestyle. /not the money. Not the outsized score. In my limited experience (roughly 20 years), those who get the most from working at startups, excluding the lottery winners, do so for one of two reasons: 1) They value purpose over paycheck and status. At a start-up, everything matters more as resources (time, money or people) are more scarce and 2) They want to jump the line and are willing to take less money and more risk for the prospect of outsized experience. There are a number of other reasons, but these two seem to make up the majority. Most people would make more money working in more mature businesses over the course of their careers. 

3) Conviction. It&apos;s important to really dig in on the conviction of the company towards their ideas. Businesses change and evolve. Often they pivot and it is wildly successful. But some start-ups make too many changes too fast and you could find yourself working towards an idea you don&apos;t love pretty quickly. Is there product-market fit or, at least, conviction in where it could come from and how? 

4) The exec team matters so much more than the idea. If the idea is exceptional, but you don&apos;t believe the leadership is, run. Most start-ups iterate many times over. More importantly, leadership at a start-up don&apos;t have checks and controls around them found at more mature firms (see Adam Neumann, Elizabeth Holmes etc.) They are finger on the pulse all the time and can do some pretty crummy things. The people matter more than the idea. It&apos;s cliché. Everyone says it. Yet few follow it. Just read all about the employees left empty handed from Theranos, Good, and WeWork.</itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

One of the most common questions we get is around joining a startup. There are a myriad of reasons people consider the move, and those are personal and not our business. But questions about compensation lifestyle and career path we can offer our experiences on. The four things we advise when our friends and connections are considering joining a start-up

1) You&apos;re not going to get as clear of a picture of your stock&apos;s actual value as you&apos;d like. No matter what anyone tells you on Twitter. Everyone online opines to demand the full breakdown of any prospective employer. I&apos;d prefer it too. And some high-level hires can do so. The bulk of the staff, however? It&apos;s impossible. There is so much structure out there. There&apos;s preference, super shares and all kinds of funny business which can change value significantly and quickly. Even if you have X shares out of Y total outstanding right now, there&apos;s a low chance that math holds up as most companies grow. It&apos;s imperative to work for people of integrity who care about you. References matter much more than the math, b/c the math is too easily fudged. It&apos;s also comp, and it&apos;s not standard practice to tell new hires what everyone at the company&apos;s compensation is. The only way to truly know to the penny would uncover who else has what pretty quick. 

2) Take a start-up job because of the lifestyle. /not the money. Not the outsized score. In my limited experience (roughly 20 years), those who get the most from working at startups, excluding the lottery winners, do so for one of two reasons: 1) They value purpose over paycheck and status. At a start-up, everything matters more as resources (time, money or people) are more scarce and 2) They want to jump the line and are willing to take less money and more risk for the prospect of outsized experience. There are a number of other reasons, but these two seem to make up the majority. Most people would make more money working in more mature businesses over the course of their careers. 

3) Conviction. It&apos;s important to really dig in on the conviction of the company towards their ideas. Businesses change and evolve. Often they pivot and it is wildly successful. But some start-ups make too many changes too fast and you could find yourself working towards an idea you don&apos;t love pretty quickly. Is there product-market fit or, at least, conviction in where it could come from and how? 

4) The exec team matters so much more than the idea. If the idea is exceptional, but you don&apos;t believe the leadership is, run. Most start-ups iterate many times over. More importantly, leadership at a start-up don&apos;t have checks and controls around them found at more mature firms (see Adam Neumann, Elizabeth Holmes etc.) They are finger on the pulse all the time and can do some pretty crummy things. The people matter more than the idea. It&apos;s cliché. Everyone says it. Yet few follow it. Just read all about the employees left empty handed from Theranos, Good, and WeWork.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">374a7d83-7923-4982-8db9-6171ecad58bb</guid>
      <title>Three Things: What I learned losing in a gold medal match</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports, Tech & Live Events

In 1997, we lost the gold medal match in volleyball junior nationals to a Reebok team from San Diego. There's a picture, which I can't find, of us with our hands on our hips watching them celebrate. It was the second time they'd beaten us that day solidifying the fact they were better than us- despite our winning six matches that day to earn the rematch. No questions left to ask.

At that time in my life, that gold medal was one of the most important goals to me. And we lost. It felt different. It changed me. What I've learned in life from losing in a gold medal final. 

1) Usually, when we lose, we grieve. And that grief is amplified by 'what ifs.' What if I'd practiced harder. Lifted more. Changed the offense. Would we have won? But in this case, unlike losses before, I felt no regrets and it was very strange. No second guessing. I was accepting reality: they were better than us. I did everything I could for years leading up to that day. That tournament was the best I'd ever played - by a lot. We still lost. And it was more okay than I thought it would be in the moment. It was surreal. There is freedom in going for it all when we do our very best. Even if we don't get there. Knowing so helped us take the chances we've taken here. 

2) Losing is like anything else - louder in the moment. We had been assembled two years earlier with a single goal- Gold in 1997 in the 18 Open division. From there we grew up together. When I got home, I handed the medal to my dad and told him "I never want to see it again." My dad, far wiser than I, went and had it framed. I wasn't proud of it in the moment, but he was plenty proud for us both. I still haven't seen it- 20+ years later. But now I'd like to. And I'd look at it with a lot of pride today than I did then. Don't destroy the accomplishment in the heat of the moment. You'll never know what you're most proud of as time passes. For me, now, having kids playing volleyball and seeing just how rare it is, just knowing I was there and on the court makes me smile. Ah the good ol' days….

3) It really does make you stronger but not in the way you'd think - even when you can't see it in the moment. I could insert a million movie clips, from Rocky to Batman to the Avengers, of the unbeatable protagonist losing to the super villain, regrouping, and returning stronger to defeat said villain. Reality imitates art. Knowing we can lose, tasting our own blood, and coming back - that creates a different kind of confidence. There's less fear of losing the next time. There'll be another gold medal match in our lives. It'll just take a different form. 

Nike Santa Cruz 1997 
]]></description>
      <pubDate>Fri, 21 Jan 2022 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-what-i-learned-losing-in-a-gold-medal-match-QUhwRToW</link>
      <enclosure length="4154126" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/a86c18f3-01ac-4943-bd4f-941003f626a0/audio/4d238b86-b016-488e-b435-a5a09b72cacc/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: What I learned losing in a gold medal match</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/32d50da8-8ea7-49c2-9dfb-7777f0e90581/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:04</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

In 1997, we lost the gold medal match in volleyball junior nationals to a Reebok team from San Diego. There&apos;s a picture, which I can&apos;t find, of us with our hands on our hips watching them celebrate. It was the second time they&apos;d beaten us that day solidifying the fact they were better than us- despite our winning six matches that day to earn the rematch. No questions left to ask.

At that time in my life, that gold medal was one of the most important goals to me. And we lost. It felt different. It changed me. What I&apos;ve learned in life from losing in a gold medal final. 

1) Usually, when we lose, we grieve. And that grief is amplified by &apos;what ifs.&apos; What if I&apos;d practiced harder. Lifted more. Changed the offense. Would we have won? But in this case, unlike losses before, I felt no regrets and it was very strange. No second guessing. I was accepting reality: they were better than us. I did everything I could for years leading up to that day. That tournament was the best I&apos;d ever played - by a lot. We still lost. And it was more okay than I thought it would be in the moment. It was surreal. There is freedom in going for it all when we do our very best. Even if we don&apos;t get there. Knowing so helped us take the chances we&apos;ve taken here. 

2) Losing is like anything else - louder in the moment. We had been assembled two years earlier with a single goal- Gold in 1997 in the 18 Open division. From there we grew up together. When I got home, I handed the medal to my dad and told him &quot;I never want to see it again.&quot; My dad, far wiser than I, went and had it framed. I wasn&apos;t proud of it in the moment, but he was plenty proud for us both. I still haven&apos;t seen it- 20+ years later. But now I&apos;d like to. And I&apos;d look at it with a lot of pride today than I did then. Don&apos;t destroy the accomplishment in the heat of the moment. You&apos;ll never know what you&apos;re most proud of as time passes. For me, now, having kids playing volleyball and seeing just how rare it is, just knowing I was there and on the court makes me smile. Ah the good ol&apos; days….

3) It really does make you stronger but not in the way you&apos;d think - even when you can&apos;t see it in the moment. I could insert a million movie clips, from Rocky to Batman to the Avengers, of the unbeatable protagonist losing to the super villain, regrouping, and returning stronger to defeat said villain. Reality imitates art. Knowing we can lose, tasting our own blood, and coming back - that creates a different kind of confidence. There&apos;s less fear of losing the next time. There&apos;ll be another gold medal match in our lives. It&apos;ll just take a different form. 

Nike Santa Cruz 1997</itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

In 1997, we lost the gold medal match in volleyball junior nationals to a Reebok team from San Diego. There&apos;s a picture, which I can&apos;t find, of us with our hands on our hips watching them celebrate. It was the second time they&apos;d beaten us that day solidifying the fact they were better than us- despite our winning six matches that day to earn the rematch. No questions left to ask.

At that time in my life, that gold medal was one of the most important goals to me. And we lost. It felt different. It changed me. What I&apos;ve learned in life from losing in a gold medal final. 

1) Usually, when we lose, we grieve. And that grief is amplified by &apos;what ifs.&apos; What if I&apos;d practiced harder. Lifted more. Changed the offense. Would we have won? But in this case, unlike losses before, I felt no regrets and it was very strange. No second guessing. I was accepting reality: they were better than us. I did everything I could for years leading up to that day. That tournament was the best I&apos;d ever played - by a lot. We still lost. And it was more okay than I thought it would be in the moment. It was surreal. There is freedom in going for it all when we do our very best. Even if we don&apos;t get there. Knowing so helped us take the chances we&apos;ve taken here. 

2) Losing is like anything else - louder in the moment. We had been assembled two years earlier with a single goal- Gold in 1997 in the 18 Open division. From there we grew up together. When I got home, I handed the medal to my dad and told him &quot;I never want to see it again.&quot; My dad, far wiser than I, went and had it framed. I wasn&apos;t proud of it in the moment, but he was plenty proud for us both. I still haven&apos;t seen it- 20+ years later. But now I&apos;d like to. And I&apos;d look at it with a lot of pride today than I did then. Don&apos;t destroy the accomplishment in the heat of the moment. You&apos;ll never know what you&apos;re most proud of as time passes. For me, now, having kids playing volleyball and seeing just how rare it is, just knowing I was there and on the court makes me smile. Ah the good ol&apos; days….

3) It really does make you stronger but not in the way you&apos;d think - even when you can&apos;t see it in the moment. I could insert a million movie clips, from Rocky to Batman to the Avengers, of the unbeatable protagonist losing to the super villain, regrouping, and returning stronger to defeat said villain. Reality imitates art. Knowing we can lose, tasting our own blood, and coming back - that creates a different kind of confidence. There&apos;s less fear of losing the next time. There&apos;ll be another gold medal match in our lives. It&apos;ll just take a different form. 

Nike Santa Cruz 1997</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
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      <title>Three Things: Antonio Brown and our business - Broken glass in the fundraising and M&amp;A process - Talent and Opportunity - and the opportunity in them both</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports, Tech & Live Events

1. Antonio Brown and your sales team. We all watched Brown storm off the field after ripping off his jersey when the Bucs played the Jets. Turns out, he was upset about his incentives, which weren't aligned with the team's goals for the week. Comp plans are very difficult. Just know, no matter how strong a culture we think we have, sales people will always do what's best for them first. That means cutting corners to close deals in certain corners, looking for loopholes to get an accelerator, mis-categorizing deals and burning every bridge there is to get to their max incentive- team goals be damned. Comp is a legal issue too. If we make the mistake, we pay. Period. Nothing will ruin our culture faster than missing on incentive pay. Spend lots of time here. 

2. "All deals have broken glass." For young entrepreneurs, going into a financing or a sale can be scary. Things are going great, which is usually why there's a deal occurring, but that doesn't mean there won't be some uncomfortable conversations or circumstances we know will be uncovered. One of our investors taught us as much and it's been true of every deal we've been in. Plenty of examples out there, like this lawsuit challenging the Pittsburgh Penguins sale. https://frontofficesports.com/penguins-limited-partner-tries-to-block-900m-sale/

3. "The world equally distributes talent. It doesn't equally distribute opportunity." And in that statement is  serious opportunity for those willing to look "outside the margins" of the institution to find teammates, partners and customers who can really grow our businesses. If we do what everyone else does, we get what everyone else has. Many of our biggest wins have come from outside the brand name colleges, the flashy partners, or the hot customers.  
]]></description>
      <pubDate>Fri, 14 Jan 2022 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-antonio-brown-and-our-business-broken-glass-in-the-fundraising-and-ma-process-talent-and-opportunity-and-the-opportunity-in-them-both-7z4Ho0JA</link>
      <enclosure length="3442474" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/f7ca269a-8816-43aa-89a9-6709bbe46191/audio/ff7c0f97-036d-49f4-b62d-0d5fa37a9826/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Antonio Brown and our business - Broken glass in the fundraising and M&amp;A process - Talent and Opportunity - and the opportunity in them both</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/b636caed-2e6c-45c0-bb4a-957bdf6ddeac/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:20</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

1. Antonio Brown and your sales team. We all watched Brown storm off the field after ripping off his jersey when the Bucs played the Jets. Turns out, he was upset about his incentives, which weren&apos;t aligned with the team&apos;s goals for the week. Comp plans are very difficult. Just know, no matter how strong a culture we think we have, sales people will always do what&apos;s best for them first. That means cutting corners to close deals in certain corners, looking for loopholes to get an accelerator, mis-categorizing deals and burning every bridge there is to get to their max incentive- team goals be damned. Comp is a legal issue too. If we make the mistake, we pay. Period. Nothing will ruin our culture faster than missing on incentive pay. Spend lots of time here. 

2. &quot;All deals have broken glass.&quot; For young entrepreneurs, going into a financing or a sale can be scary. Things are going great, which is usually why there&apos;s a deal occurring, but that doesn&apos;t mean there won&apos;t be some uncomfortable conversations or circumstances we know will be uncovered. One of our investors taught us as much and it&apos;s been true of every deal we&apos;ve been in. Plenty of examples out there, like this lawsuit challenging the Pittsburgh Penguins sale. https://frontofficesports.com/penguins-limited-partner-tries-to-block-900m-sale/

3. &quot;The world equally distributes talent. It doesn&apos;t equally distribute opportunity.&quot; And in that statement is  serious opportunity for those willing to look &quot;outside the margins&quot; of the institution to find teammates, partners and customers who can really grow our businesses. If we do what everyone else does, we get what everyone else has. Many of our biggest wins have come from outside the brand name colleges, the flashy partners, or the hot customers. </itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

1. Antonio Brown and your sales team. We all watched Brown storm off the field after ripping off his jersey when the Bucs played the Jets. Turns out, he was upset about his incentives, which weren&apos;t aligned with the team&apos;s goals for the week. Comp plans are very difficult. Just know, no matter how strong a culture we think we have, sales people will always do what&apos;s best for them first. That means cutting corners to close deals in certain corners, looking for loopholes to get an accelerator, mis-categorizing deals and burning every bridge there is to get to their max incentive- team goals be damned. Comp is a legal issue too. If we make the mistake, we pay. Period. Nothing will ruin our culture faster than missing on incentive pay. Spend lots of time here. 

2. &quot;All deals have broken glass.&quot; For young entrepreneurs, going into a financing or a sale can be scary. Things are going great, which is usually why there&apos;s a deal occurring, but that doesn&apos;t mean there won&apos;t be some uncomfortable conversations or circumstances we know will be uncovered. One of our investors taught us as much and it&apos;s been true of every deal we&apos;ve been in. Plenty of examples out there, like this lawsuit challenging the Pittsburgh Penguins sale. https://frontofficesports.com/penguins-limited-partner-tries-to-block-900m-sale/

3. &quot;The world equally distributes talent. It doesn&apos;t equally distribute opportunity.&quot; And in that statement is  serious opportunity for those willing to look &quot;outside the margins&quot; of the institution to find teammates, partners and customers who can really grow our businesses. If we do what everyone else does, we get what everyone else has. Many of our biggest wins have come from outside the brand name colleges, the flashy partners, or the hot customers. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">22194ccc-b248-4a08-9e48-ec8e1f565899</guid>
      <title>Three Things: 1. The most important forecast 2. Divorce and your business 3. Primordial ooze and revenge</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports, Tech & Live Events 

1. When forecasting the coming year, hit the first quarter no matter what.  We're all excited about the upcoming year and many of us are optimistic, it's why we're entrepreneurs! The board and investors will push for bigger growth numbers as that is their job. Stand your ground on Q1. Give elsewhere. If you miss Q1, even when you have 9 months of black behind it, that red Q1 shows up for months. Be aspirational. Commit to big growth. But make sure you're going to hit that Q1 first. 

2. "50% of all marriages end in divorce, but 90% of newlyweds strongly believe that stat doesn't apply to them," from Thinking Fast & Slow. We use this quote often in business and personally. Everyone thought the Moneyball Oakland A's were crazy. Or that the "jump-shooting Golden State Warriors will never win a championship." We're told these stats in business all the time and we all believe we don't have bias, it's everyone else who does."40% chance your VP Sales won't work out" (per Jason Lemkin)? Yep. You too. "40% of companies in this fund will go to zero inside two years." Yep. You too. 

3. "And he did b/c you did b/c his parents and your parents b/c America b/c England b/c ancient Rome b/c primordial ooze."  Anyone who's ever lead a team or a business sees the genius in Adam Perlman's line from Billions. The way this line implores the audience to deal with the situation at hand instead of lamenting on the past while identifying just how common all our rivalries and bitterness are…just terrific. Here we are, what are we doing next? Sometimes it isn't worth explaining why some people are who they are to you or your company. A simple "they're not on team us" works fine.  
]]></description>
      <pubDate>Fri, 7 Jan 2022 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-1-the-most-important-forecast-2-divorce-and-your-business-3-primordial-ooze-and-revenge-XT4xNzIe</link>
      <enclosure length="2895510" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/dc67aa15-7da5-466f-b8b7-313cb91e82f8/audio/98d0c606-6f82-4f4d-858e-0c90713fc2c4/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: 1. The most important forecast 2. Divorce and your business 3. Primordial ooze and revenge</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/86a5ad47-afde-4e87-b42c-c2bc69d6b668/3000x3000/thumbnail-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:46</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports, Tech &amp; Live Events 

1. When forecasting the coming year, hit the first quarter no matter what.  We&apos;re all excited about the upcoming year and many of us are optimistic, it&apos;s why we&apos;re entrepreneurs! The board and investors will push for bigger growth numbers as that is their job. Stand your ground on Q1. Give elsewhere. If you miss Q1, even when you have 9 months of black behind it, that red Q1 shows up for months. Be aspirational. Commit to big growth. But make sure you&apos;re going to hit that Q1 first. 

2. &quot;50% of all marriages end in divorce, but 90% of newlyweds strongly believe that stat doesn&apos;t apply to them,&quot; from Thinking Fast &amp; Slow. We use this quote often in business and personally. Everyone thought the Moneyball Oakland A&apos;s were crazy. Or that the &quot;jump-shooting Golden State Warriors will never win a championship.&quot; We&apos;re told these stats in business all the time and we all believe we don&apos;t have bias, it&apos;s everyone else who does.&quot;40% chance your VP Sales won&apos;t work out&quot; (per Jason Lemkin)? Yep. You too. &quot;40% of companies in this fund will go to zero inside two years.&quot; Yep. You too. 

3. &quot;And he did b/c you did b/c his parents and your parents b/c America b/c England b/c ancient Rome b/c primordial ooze.&quot;  Anyone who&apos;s ever lead a team or a business sees the genius in Adam Perlman&apos;s line from Billions. The way this line implores the audience to deal with the situation at hand instead of lamenting on the past while identifying just how common all our rivalries and bitterness are…just terrific. Here we are, what are we doing next? Sometimes it isn&apos;t worth explaining why some people are who they are to you or your company. A simple &quot;they&apos;re not on team us&quot; works fine. </itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports, Tech &amp; Live Events 

1. When forecasting the coming year, hit the first quarter no matter what.  We&apos;re all excited about the upcoming year and many of us are optimistic, it&apos;s why we&apos;re entrepreneurs! The board and investors will push for bigger growth numbers as that is their job. Stand your ground on Q1. Give elsewhere. If you miss Q1, even when you have 9 months of black behind it, that red Q1 shows up for months. Be aspirational. Commit to big growth. But make sure you&apos;re going to hit that Q1 first. 

2. &quot;50% of all marriages end in divorce, but 90% of newlyweds strongly believe that stat doesn&apos;t apply to them,&quot; from Thinking Fast &amp; Slow. We use this quote often in business and personally. Everyone thought the Moneyball Oakland A&apos;s were crazy. Or that the &quot;jump-shooting Golden State Warriors will never win a championship.&quot; We&apos;re told these stats in business all the time and we all believe we don&apos;t have bias, it&apos;s everyone else who does.&quot;40% chance your VP Sales won&apos;t work out&quot; (per Jason Lemkin)? Yep. You too. &quot;40% of companies in this fund will go to zero inside two years.&quot; Yep. You too. 

3. &quot;And he did b/c you did b/c his parents and your parents b/c America b/c England b/c ancient Rome b/c primordial ooze.&quot;  Anyone who&apos;s ever lead a team or a business sees the genius in Adam Perlman&apos;s line from Billions. The way this line implores the audience to deal with the situation at hand instead of lamenting on the past while identifying just how common all our rivalries and bitterness are…just terrific. Here we are, what are we doing next? Sometimes it isn&apos;t worth explaining why some people are who they are to you or your company. A simple &quot;they&apos;re not on team us&quot; works fine. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>3</itunes:season>
    </item>
    <item>
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      <title>Three Things: Starf***ers, Backstabbers and Holidays!</title>
      <description><![CDATA[Three Things I Learned This Week In Saas, Sports, Tech & Live Events - 

1) Nobody likes the starf**ker. It's the holiday party season and following the example of some before them, many new start up entrepreneurs try to follow the path of 'celebrity entrepreneur.' They spend time only networking with those who are very public. They're snobby to others and follow around those they're trying to get value from like Chester following Spike around https://www.youtube.com/watch?v=Oj_cP2Y5aos. The start-up ecosystem has seen this movie before - and I've seen it really hurt some founders reputations and their business. Mix in some humility. Take meetings with those you can help AND with those you need help from. The fake ones, for the most part, get spit out. 

2) Loyalty, for the vast majority, is to themselves. Lincoln Riley, the new coach at USC, hadn't even had time to update his social media profile from taking the new job and leaving Oklahoma in his rearview mirror but he found time to slap on some new gear and get to work poaching recruits. We've had "friends" (yes, multiple) literally turn around to compete directly with us. One asked us for a job and advice before going to a competitor. Your back will get stabbed quite a bit. How you handle is up to you. https://twitter.com/ArashMarkazi/status/1465544889077166083

3) "You'll never see a U-haul behind a hearse. The Egyptians tried it. They got robbed. That's all they got." Take time with family, friends, or even yourself. If you can at the holidays, do it then. If not, find another time. I promise you, there will be plenty of vacations and holidays spoiled by new big customer prospects (I've spent many a 4am on "vacation" working in a rental car in the parking lot), capital raises (twice to us), acquirers (seems to happen every holiday) and even lawsuits. If you find that window where you can slow down even just a little bit, take it.  
]]></description>
      <pubDate>Fri, 10 Dec 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-starfers-backstabbers-and-holidays-EvBwjYr5</link>
      <enclosure length="3745980" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/bcea975b-6227-473c-a65b-d2c1a22dba89/audio/307a0fc6-1a91-4565-8a04-750eccd182a3/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Starf***ers, Backstabbers and Holidays!</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7dc23fe8-1bcf-4380-9c70-fe5969508d2d/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:39</itunes:duration>
      <itunes:summary>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - 

1) Nobody likes the starf**ker. It&apos;s the holiday party season and following the example of some before them, many new start up entrepreneurs try to follow the path of &apos;celebrity entrepreneur.&apos; They spend time only networking with those who are very public. They&apos;re snobby to others and follow around those they&apos;re trying to get value from like Chester following Spike around https://www.youtube.com/watch?v=Oj_cP2Y5aos. The start-up ecosystem has seen this movie before - and I&apos;ve seen it really hurt some founders reputations and their business. Mix in some humility. Take meetings with those you can help AND with those you need help from. The fake ones, for the most part, get spit out. 

2) Loyalty, for the vast majority, is to themselves. Lincoln Riley, the new coach at USC, hadn&apos;t even had time to update his social media profile from taking the new job and leaving Oklahoma in his rearview mirror but he found time to slap on some new gear and get to work poaching recruits. We&apos;ve had &quot;friends&quot; (yes, multiple) literally turn around to compete directly with us. One asked us for a job and advice before going to a competitor. Your back will get stabbed quite a bit. How you handle is up to you. https://twitter.com/ArashMarkazi/status/1465544889077166083

3) &quot;You&apos;ll never see a U-haul behind a hearse. The Egyptians tried it. They got robbed. That&apos;s all they got.&quot; Take time with family, friends, or even yourself. If you can at the holidays, do it then. If not, find another time. I promise you, there will be plenty of vacations and holidays spoiled by new big customer prospects (I&apos;ve spent many a 4am on &quot;vacation&quot; working in a rental car in the parking lot), capital raises (twice to us), acquirers (seems to happen every holiday) and even lawsuits. If you find that window where you can slow down even just a little bit, take it. </itunes:summary>
      <itunes:subtitle>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - 

1) Nobody likes the starf**ker. It&apos;s the holiday party season and following the example of some before them, many new start up entrepreneurs try to follow the path of &apos;celebrity entrepreneur.&apos; They spend time only networking with those who are very public. They&apos;re snobby to others and follow around those they&apos;re trying to get value from like Chester following Spike around https://www.youtube.com/watch?v=Oj_cP2Y5aos. The start-up ecosystem has seen this movie before - and I&apos;ve seen it really hurt some founders reputations and their business. Mix in some humility. Take meetings with those you can help AND with those you need help from. The fake ones, for the most part, get spit out. 

2) Loyalty, for the vast majority, is to themselves. Lincoln Riley, the new coach at USC, hadn&apos;t even had time to update his social media profile from taking the new job and leaving Oklahoma in his rearview mirror but he found time to slap on some new gear and get to work poaching recruits. We&apos;ve had &quot;friends&quot; (yes, multiple) literally turn around to compete directly with us. One asked us for a job and advice before going to a competitor. Your back will get stabbed quite a bit. How you handle is up to you. https://twitter.com/ArashMarkazi/status/1465544889077166083

3) &quot;You&apos;ll never see a U-haul behind a hearse. The Egyptians tried it. They got robbed. That&apos;s all they got.&quot; Take time with family, friends, or even yourself. If you can at the holidays, do it then. If not, find another time. I promise you, there will be plenty of vacations and holidays spoiled by new big customer prospects (I&apos;ve spent many a 4am on &quot;vacation&quot; working in a rental car in the parking lot), capital raises (twice to us), acquirers (seems to happen every holiday) and even lawsuits. If you find that window where you can slow down even just a little bit, take it. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>48</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">1388e5b1-067f-43cc-b3e7-f9b23ddbc650</guid>
      <title>The 11 Interview Questions That Saved Our Company</title>
      <description><![CDATA[Back in 2012, TicketManager was a crappy place to work. And our performance was a reflection of this reality. 

We got to work on changing who we were. After years of effort, we iterated to 11 interview questions that saved our company. 

We ask them of everyone. Today, we discuss why, how, and what they've meant for us. 

Hope you enjoy!  
]]></description>
      <pubDate>Fri, 3 Dec 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-11-interview-questions-that-saved-our-company-WJvqcR6n</link>
      <enclosure length="20471239" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/eb9d4c26-3c57-4618-8d0d-0bd082872ae7/audio/4ec618fc-3f57-4d46-be6a-0a1701596b75/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>The 11 Interview Questions That Saved Our Company</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/14239d23-565e-4004-aa1d-b6eb6c1f6025/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:21:03</itunes:duration>
      <itunes:summary>Back in 2012, TicketManager was a crappy place to work. And our performance was a reflection of this reality. 

We got to work on changing who we were. After years of effort, we iterated to 11 interview questions that saved our company. 

We ask them of everyone. Today, we discuss why, how, and what they&apos;ve meant for us. 

Hope you enjoy! </itunes:summary>
      <itunes:subtitle>Back in 2012, TicketManager was a crappy place to work. And our performance was a reflection of this reality. 

We got to work on changing who we were. After years of effort, we iterated to 11 interview questions that saved our company. 

We ask them of everyone. Today, we discuss why, how, and what they&apos;ve meant for us. 

Hope you enjoy! </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>47</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">6e757834-db64-40c3-aae2-8e15e706a8e4</guid>
      <title>Three Things: You gotta wobble if you wanna fly - Inflation and Saas contracts - Much more on the Staples Center to Crypto Arena change and why armchair quarterbacks may be wrong on this one</title>
      <description><![CDATA[Three Things I Learned This Week In Saas, Sports, Tech & Live Events - 

1) AEG is changing the name of Staples Center to Cypto.com Arena and investing in a major renovation. No surprise with SoFi Stadium and the Intuit Dome entering the market along with the upcoming 2028 LA Olympic Games. There's a lot of speculation about risk taking these naming rights deals in what some think is  a bubble. We talk to teams all day every day. They're very aware of what happened in the .com bust and the 2008 meltdown, as well as the many flameouts along the way. AEG isn't a new ownership group. They've got decades of experience here. They've papered every kind of contingency plan and have definitely seen Crypto's financial feasibility. In the end, AEG quietly buying back the naming rights in 2019 then selling them for $35m per on a 20 year deal is a master class. Companies who get outsized returns from naming rights are usually from one of two camps: a highly commoditized business or a new emergent and disruptive business. Crypto.com is the latter and they're betting on a trust transfer using AEG's flagship arena to have new crypto traders chose, and trust, their offerings due to affinity and validity. Don’t be surprised if it is highly effective if well activated. 

2) Saas CFO's don't know what to do with pricing if inflation becomes a consistent issue for years. Most contracts have escalators and are multi-year, but the industry hasn't adjusted expectation yet. Customers expect to have 2% to 5% escalators which hit either annually or at term (up to 3 and 5 years). At 6%, inflation, longer term deals could have an impact on margins. Once the big Saas providers move, the others will follow.

3)"You have to wobble if you want to fly." I love this one. In James Altucher's book, he tells how the Wright Brothers experience owning a bike shop was a major influence on them being first to fly. The brothers watched kids learn to ride bikes and observed the ones who were willing to wobble, without slowing down, and continuing to build momentum, were the ones to learn fastest. Kids who panicked and stopped at the appearance of adversity, they took much longer. What a fantastic inspiration for those of us trying new things in business. Embrace the wobbles. Keep pedaling. It's the only way to fly. 
]]></description>
      <pubDate>Fri, 19 Nov 2021 05:29:39 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-you-gotta-wobble-if-you-wanna-fly-inflation-and-saas-contracts-much-more-on-the-staples-center-to-crypto-arena-change-and-why-armchair-quarterbacks-may-be-wrong-on-this-one-EqXiZBcl</link>
      <enclosure length="4878612" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/e3d7530e-3cc4-4104-9989-b7015da43d3c/audio/83ce2673-ebf9-499d-9f61-ffaafda0195f/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: You gotta wobble if you wanna fly - Inflation and Saas contracts - Much more on the Staples Center to Crypto Arena change and why armchair quarterbacks may be wrong on this one</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/c136b235-f85c-4f4f-b1b7-7901b7200fbc/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:50</itunes:duration>
      <itunes:summary>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - 

1) AEG is changing the name of Staples Center to Cypto.com Arena and investing in a major renovation. No surprise with SoFi Stadium and the Intuit Dome entering the market along with the upcoming 2028 LA Olympic Games. There&apos;s a lot of speculation about risk taking these naming rights deals in what some think is  a bubble. We talk to teams all day every day. They&apos;re very aware of what happened in the .com bust and the 2008 meltdown, as well as the many flameouts along the way. AEG isn&apos;t a new ownership group. They&apos;ve got decades of experience here. They&apos;ve papered every kind of contingency plan and have definitely seen Crypto&apos;s financial feasibility. In the end, AEG quietly buying back the naming rights in 2019 then selling them for $35m per on a 20 year deal is a master class. Companies who get outsized returns from naming rights are usually from one of two camps: a highly commoditized business or a new emergent and disruptive business. Crypto.com is the latter and they&apos;re betting on a trust transfer using AEG&apos;s flagship arena to have new crypto traders chose, and trust, their offerings due to affinity and validity. Don’t be surprised if it is highly effective if well activated. 

2) Saas CFO&apos;s don&apos;t know what to do with pricing if inflation becomes a consistent issue for years. Most contracts have escalators and are multi-year, but the industry hasn&apos;t adjusted expectation yet. Customers expect to have 2% to 5% escalators which hit either annually or at term (up to 3 and 5 years). At 6%, inflation, longer term deals could have an impact on margins. Once the big Saas providers move, the others will follow.

3)&quot;You have to wobble if you want to fly.&quot; I love this one. In James Altucher&apos;s book, he tells how the Wright Brothers experience owning a bike shop was a major influence on them being first to fly. The brothers watched kids learn to ride bikes and observed the ones who were willing to wobble, without slowing down, and continuing to build momentum, were the ones to learn fastest. Kids who panicked and stopped at the appearance of adversity, they took much longer. What a fantastic inspiration for those of us trying new things in business. Embrace the wobbles. Keep pedaling. It&apos;s the only way to fly.</itunes:summary>
      <itunes:subtitle>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - 

1) AEG is changing the name of Staples Center to Cypto.com Arena and investing in a major renovation. No surprise with SoFi Stadium and the Intuit Dome entering the market along with the upcoming 2028 LA Olympic Games. There&apos;s a lot of speculation about risk taking these naming rights deals in what some think is  a bubble. We talk to teams all day every day. They&apos;re very aware of what happened in the .com bust and the 2008 meltdown, as well as the many flameouts along the way. AEG isn&apos;t a new ownership group. They&apos;ve got decades of experience here. They&apos;ve papered every kind of contingency plan and have definitely seen Crypto&apos;s financial feasibility. In the end, AEG quietly buying back the naming rights in 2019 then selling them for $35m per on a 20 year deal is a master class. Companies who get outsized returns from naming rights are usually from one of two camps: a highly commoditized business or a new emergent and disruptive business. Crypto.com is the latter and they&apos;re betting on a trust transfer using AEG&apos;s flagship arena to have new crypto traders chose, and trust, their offerings due to affinity and validity. Don’t be surprised if it is highly effective if well activated. 

2) Saas CFO&apos;s don&apos;t know what to do with pricing if inflation becomes a consistent issue for years. Most contracts have escalators and are multi-year, but the industry hasn&apos;t adjusted expectation yet. Customers expect to have 2% to 5% escalators which hit either annually or at term (up to 3 and 5 years). At 6%, inflation, longer term deals could have an impact on margins. Once the big Saas providers move, the others will follow.

3)&quot;You have to wobble if you want to fly.&quot; I love this one. In James Altucher&apos;s book, he tells how the Wright Brothers experience owning a bike shop was a major influence on them being first to fly. The brothers watched kids learn to ride bikes and observed the ones who were willing to wobble, without slowing down, and continuing to build momentum, were the ones to learn fastest. Kids who panicked and stopped at the appearance of adversity, they took much longer. What a fantastic inspiration for those of us trying new things in business. Embrace the wobbles. Keep pedaling. It&apos;s the only way to fly.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>46</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">b1f82988-d155-4ce6-9223-ff18743da6e9</guid>
      <title>Three Things: Cracks in the live events comeback story foundation. What, why and what&apos;s next?</title>
      <description><![CDATA[Three Things I Learned This Week In Saas, Sports, Tech & Live Events:

Major cracks are showing in the live events ticketing comeback narrative, as shared by Ben Fischer (SBJ) Jacob Feldman (Sportico) and Ethan Strauss. Three Things we learned from these pieces and what to watch going forward. 

	1. Show rates are way down, and it's not just companies. We've been seeing the low scan rates all year in company owned tickets (usually 70% of company tickets get scanned at the gate. It's been around 40% in 2021) but it's now clear it's not just companies. In talking to a number of teams this week, Show rate is hurting most everywhere. (There are some surprising exceptions). Per Caps are down for all but the outlier teams - meaning customers are no-showing which hurts parking, merchandise, food and beverage and discretionary spend. If it doesn't recover, these lower numbers would theoretically lead to lower guarantees from the providers in future deals. Covid is a big part, but there's a concern it's not the only part in an economy where fans have had everything delivered to their homes for 20+ months. 
	2. More supply is coming. Much more. There could be a tectonic shift in ticketing pricing, selling and distribution starting next year when we have the busiest live events market we've ever seen with 2x to 4x the number of concert tours on the market. Vivid Seats guesstimated $4.6 trillion saved during the pandemic would be spent and tickets would be a part of that spend. Let's hope. So far, it's not happening. Vivid's earnings report cited "pent up demand" in 2022….let's hope so. 
	3. Yields are down for too many. Season ticket holders aren't recouping their costs. Companies aren't seeing customers willing to attend or even employees willing to come back to city centers- as only 28% have returned to Manhattan and less than 50% anticipate doing so by Jan. Those impacts don't hit teams in the pocketbook directly until renewal season this coming summer ('22). Fans will be asked to renew season tickets while there are more events than ever going on simultaneously. The marketplaces/primaries aren't, and won't, feel any pain for quite awhile as volume will buoy their businesses. But they aren't insulated either, their conversations are just a little further out. 
	4. The next generation doesn't want to work in sports. Spent the week talking to a number of teams, leagues, venues and sports recruiters. In the old days, teams could offer less money and more hours to dreamers looking to work for their favorite teams. During the pandemic, a record number of sports execs left the industry for more money and better balance elsewhere. They aren't returning. More importantly, the next generation is far less enamored with the career path. The jobs are open. And unlike the old days, where someone like me left a great gig at News Corp for a 4-month part time $10 an hour plus commission job selling tickets for the last place Dodgers, there aren't droves lining up. 

What a next two years we're going to see. I'm betting on live. Always have. But maybe, just maybe, there's going to be the first correction in costs in 30+ years.  
]]></description>
      <pubDate>Mon, 15 Nov 2021 15:28:29 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-three-things-cracks-in-the-live-events-comeback-story-foundation-what-why-and-whats-next-i_DbxzER</link>
      <enclosure length="6221180" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/9f66d73f-6f72-41e6-9a29-712dd0a6a3c6/audio/423f6428-6f4e-4fbc-bfb6-eac0cd4e99f7/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Cracks in the live events comeback story foundation. What, why and what&apos;s next?</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/3a4304fe-9a32-429b-bb36-2a4015a5150a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:13</itunes:duration>
      <itunes:summary>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events:

Major cracks are showing in the live events ticketing comeback narrative, as shared by Ben Fischer (SBJ) Jacob Feldman (Sportico) and Ethan Strauss. Three Things we learned from these pieces and what to watch going forward. 

	1. Show rates are way down, and it&apos;s not just companies. We&apos;ve been seeing the low scan rates all year in company owned tickets (usually 70% of company tickets get scanned at the gate. It&apos;s been around 40% in 2021) but it&apos;s now clear it&apos;s not just companies. In talking to a number of teams this week, Show rate is hurting most everywhere. (There are some surprising exceptions). Per Caps are down for all but the outlier teams - meaning customers are no-showing which hurts parking, merchandise, food and beverage and discretionary spend. If it doesn&apos;t recover, these lower numbers would theoretically lead to lower guarantees from the providers in future deals. Covid is a big part, but there&apos;s a concern it&apos;s not the only part in an economy where fans have had everything delivered to their homes for 20+ months. 
	2. More supply is coming. Much more. There could be a tectonic shift in ticketing pricing, selling and distribution starting next year when we have the busiest live events market we&apos;ve ever seen with 2x to 4x the number of concert tours on the market. Vivid Seats guesstimated $4.6 trillion saved during the pandemic would be spent and tickets would be a part of that spend. Let&apos;s hope. So far, it&apos;s not happening. Vivid&apos;s earnings report cited &quot;pent up demand&quot; in 2022….let&apos;s hope so. 
	3. Yields are down for too many. Season ticket holders aren&apos;t recouping their costs. Companies aren&apos;t seeing customers willing to attend or even employees willing to come back to city centers- as only 28% have returned to Manhattan and less than 50% anticipate doing so by Jan. Those impacts don&apos;t hit teams in the pocketbook directly until renewal season this coming summer (&apos;22). Fans will be asked to renew season tickets while there are more events than ever going on simultaneously. The marketplaces/primaries aren&apos;t, and won&apos;t, feel any pain for quite awhile as volume will buoy their businesses. But they aren&apos;t insulated either, their conversations are just a little further out. 
	4. The next generation doesn&apos;t want to work in sports. Spent the week talking to a number of teams, leagues, venues and sports recruiters. In the old days, teams could offer less money and more hours to dreamers looking to work for their favorite teams. During the pandemic, a record number of sports execs left the industry for more money and better balance elsewhere. They aren&apos;t returning. More importantly, the next generation is far less enamored with the career path. The jobs are open. And unlike the old days, where someone like me left a great gig at News Corp for a 4-month part time $10 an hour plus commission job selling tickets for the last place Dodgers, there aren&apos;t droves lining up. 

What a next two years we&apos;re going to see. I&apos;m betting on live. Always have. But maybe, just maybe, there&apos;s going to be the first correction in costs in 30+ years. </itunes:summary>
      <itunes:subtitle>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events:

Major cracks are showing in the live events ticketing comeback narrative, as shared by Ben Fischer (SBJ) Jacob Feldman (Sportico) and Ethan Strauss. Three Things we learned from these pieces and what to watch going forward. 

	1. Show rates are way down, and it&apos;s not just companies. We&apos;ve been seeing the low scan rates all year in company owned tickets (usually 70% of company tickets get scanned at the gate. It&apos;s been around 40% in 2021) but it&apos;s now clear it&apos;s not just companies. In talking to a number of teams this week, Show rate is hurting most everywhere. (There are some surprising exceptions). Per Caps are down for all but the outlier teams - meaning customers are no-showing which hurts parking, merchandise, food and beverage and discretionary spend. If it doesn&apos;t recover, these lower numbers would theoretically lead to lower guarantees from the providers in future deals. Covid is a big part, but there&apos;s a concern it&apos;s not the only part in an economy where fans have had everything delivered to their homes for 20+ months. 
	2. More supply is coming. Much more. There could be a tectonic shift in ticketing pricing, selling and distribution starting next year when we have the busiest live events market we&apos;ve ever seen with 2x to 4x the number of concert tours on the market. Vivid Seats guesstimated $4.6 trillion saved during the pandemic would be spent and tickets would be a part of that spend. Let&apos;s hope. So far, it&apos;s not happening. Vivid&apos;s earnings report cited &quot;pent up demand&quot; in 2022….let&apos;s hope so. 
	3. Yields are down for too many. Season ticket holders aren&apos;t recouping their costs. Companies aren&apos;t seeing customers willing to attend or even employees willing to come back to city centers- as only 28% have returned to Manhattan and less than 50% anticipate doing so by Jan. Those impacts don&apos;t hit teams in the pocketbook directly until renewal season this coming summer (&apos;22). Fans will be asked to renew season tickets while there are more events than ever going on simultaneously. The marketplaces/primaries aren&apos;t, and won&apos;t, feel any pain for quite awhile as volume will buoy their businesses. But they aren&apos;t insulated either, their conversations are just a little further out. 
	4. The next generation doesn&apos;t want to work in sports. Spent the week talking to a number of teams, leagues, venues and sports recruiters. In the old days, teams could offer less money and more hours to dreamers looking to work for their favorite teams. During the pandemic, a record number of sports execs left the industry for more money and better balance elsewhere. They aren&apos;t returning. More importantly, the next generation is far less enamored with the career path. The jobs are open. And unlike the old days, where someone like me left a great gig at News Corp for a 4-month part time $10 an hour plus commission job selling tickets for the last place Dodgers, there aren&apos;t droves lining up. 

What a next two years we&apos;re going to see. I&apos;m betting on live. Always have. But maybe, just maybe, there&apos;s going to be the first correction in costs in 30+ years. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>45</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">49b3129d-7b4f-43e7-a321-4380fa60074f</guid>
      <title>The 7 Lessons Learned Volunteering Over 23 Years</title>
      <description><![CDATA[A bit different one today. Sharing the 7 things I've learned about volunteering the past 23 years.

The goal of the Three Things is to share what we've learned that's important to me along the way. And though I'm insecure and uncomfortable about sharing on this topic - it is really important to me and I hope it helps others. so....the 7 things:

1) Ask where we can be most helpful
2) Be willing to do what others aren’t
3) Accept our unique place in the world and give from there
4) Keep showing up – no matter what
5) Expect it to hurt
6) They need us, not our PR
7) It involves people. And that gets messy 

Much, much more in the audio including stories and personal experiences.  
]]></description>
      <pubDate>Fri, 5 Nov 2021 21:54:19 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-7-lessons-learned-volunteering-over-23-years-i6MRK83v</link>
      <enclosure length="11674295" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/29c5294b-96fc-441c-87eb-2ccfc5c31eca/audio/641274e9-4190-4fe9-b92b-d0a9714e3178/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>The 7 Lessons Learned Volunteering Over 23 Years</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/e19a0734-0cc9-47e3-9cea-9bee45076277/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:11:54</itunes:duration>
      <itunes:summary>A bit different one today. Sharing the 7 things I&apos;ve learned about volunteering the past 23 years.

The goal of the Three Things is to share what we&apos;ve learned that&apos;s important to me along the way. And though I&apos;m insecure and uncomfortable about sharing on this topic - it is really important to me and I hope it helps others. so....the 7 things:

1) Ask where we can be most helpful
2) Be willing to do what others aren’t
3) Accept our unique place in the world and give from there
4) Keep showing up – no matter what
5) Expect it to hurt
6) They need us, not our PR
7) It involves people. And that gets messy 

Much, much more in the audio including stories and personal experiences. </itunes:summary>
      <itunes:subtitle>A bit different one today. Sharing the 7 things I&apos;ve learned about volunteering the past 23 years.

The goal of the Three Things is to share what we&apos;ve learned that&apos;s important to me along the way. And though I&apos;m insecure and uncomfortable about sharing on this topic - it is really important to me and I hope it helps others. so....the 7 things:

1) Ask where we can be most helpful
2) Be willing to do what others aren’t
3) Accept our unique place in the world and give from there
4) Keep showing up – no matter what
5) Expect it to hurt
6) They need us, not our PR
7) It involves people. And that gets messy 

Much, much more in the audio including stories and personal experiences. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>44</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">6ffc5aaa-2e2e-47be-ab56-19088d6655a1</guid>
      <title>Three Things: Always Go! - Fun can&apos;t be mandatory - Stress during the boom times</title>
      <description><![CDATA[Three Things I Learned This Week In Saas, Sports, Tech & Live Events:

1. Go. Years ago I met a talent exec who was relentlessly persistent while being respectful. He'd say to new connects "what time do you eat breakfast? No added time for you. I'll be at your table at 6am for 10 min." or "I'll meet you when you get off the subway and walk with you to work He's still a friend I refer people to today. The world is re-starting and, in our current experience, people want to meet. Maybe not at the office, but nearby where they work. We signed one of our biggest deals when we simply showed up at the office after the CEO of the company cancelled. If they wouldn't see us, that would have been fine. Instead, the CSO did have time for us and respected the hustle. They're a close friend to this day. 
	
2. Mandatory fun at work can actually do more harm than good when incorrectly applied per Katy Milkman in "How to Change." To copy a great idea, we have to study and understand the 5 w's of the original idea and all of the nuance. Otherwise, what looks like a great idea can ruin your business. Gladwell points out a similar scenario in Talking to Strangers which led to tragedy as police departments in Texas attempted to copy the Kansas City Preventative Patrol experiment without understanding all of the necessary nuance. We used to mandate group gatherings post company meetings and activities. Big mistake. It led to resentment and complaining. If they want to play the game, encourage it! But if they don't and they're performing, let em opt out. 

3. The two most stressful times as an entrepreneur? 1) When you're close to zero and 2) When you're wildly successfully blowing out numbers. It's a strange feeling. As one of my co-founders reassured me often in the early years as things started to go well: "We're going to have problems all the time. I'd prefer the good ones." Me too. Just know it's normal and healthy to feel uneasy as things start to take off.  
]]></description>
      <pubDate>Fri, 29 Oct 2021 19:34:28 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-always-go-fun-cant-be-mandatory-stress-during-the-boom-times-cLt_z0vv</link>
      <enclosure length="3710904" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/b57fa0c9-096e-4664-b613-7aa46af458a3/audio/d124d94a-8e44-48ae-bee7-d2b39704e06b/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Always Go! - Fun can&apos;t be mandatory - Stress during the boom times</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/cfa7bb34-6c26-4fc4-ac33-bc771f98c8ad/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:37</itunes:duration>
      <itunes:summary>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events:

1. Go. Years ago I met a talent exec who was relentlessly persistent while being respectful. He&apos;d say to new connects &quot;what time do you eat breakfast? No added time for you. I&apos;ll be at your table at 6am for 10 min.&quot; or &quot;I&apos;ll meet you when you get off the subway and walk with you to work He&apos;s still a friend I refer people to today. The world is re-starting and, in our current experience, people want to meet. Maybe not at the office, but nearby where they work. We signed one of our biggest deals when we simply showed up at the office after the CEO of the company cancelled. If they wouldn&apos;t see us, that would have been fine. Instead, the CSO did have time for us and respected the hustle. They&apos;re a close friend to this day. 
	
2. Mandatory fun at work can actually do more harm than good when incorrectly applied per Katy Milkman in &quot;How to Change.&quot; To copy a great idea, we have to study and understand the 5 w&apos;s of the original idea and all of the nuance. Otherwise, what looks like a great idea can ruin your business. Gladwell points out a similar scenario in Talking to Strangers which led to tragedy as police departments in Texas attempted to copy the Kansas City Preventative Patrol experiment without understanding all of the necessary nuance. We used to mandate group gatherings post company meetings and activities. Big mistake. It led to resentment and complaining. If they want to play the game, encourage it! But if they don&apos;t and they&apos;re performing, let em opt out. 

3. The two most stressful times as an entrepreneur? 1) When you&apos;re close to zero and 2) When you&apos;re wildly successfully blowing out numbers. It&apos;s a strange feeling. As one of my co-founders reassured me often in the early years as things started to go well: &quot;We&apos;re going to have problems all the time. I&apos;d prefer the good ones.&quot; Me too. Just know it&apos;s normal and healthy to feel uneasy as things start to take off. </itunes:summary>
      <itunes:subtitle>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events:

1. Go. Years ago I met a talent exec who was relentlessly persistent while being respectful. He&apos;d say to new connects &quot;what time do you eat breakfast? No added time for you. I&apos;ll be at your table at 6am for 10 min.&quot; or &quot;I&apos;ll meet you when you get off the subway and walk with you to work He&apos;s still a friend I refer people to today. The world is re-starting and, in our current experience, people want to meet. Maybe not at the office, but nearby where they work. We signed one of our biggest deals when we simply showed up at the office after the CEO of the company cancelled. If they wouldn&apos;t see us, that would have been fine. Instead, the CSO did have time for us and respected the hustle. They&apos;re a close friend to this day. 
	
2. Mandatory fun at work can actually do more harm than good when incorrectly applied per Katy Milkman in &quot;How to Change.&quot; To copy a great idea, we have to study and understand the 5 w&apos;s of the original idea and all of the nuance. Otherwise, what looks like a great idea can ruin your business. Gladwell points out a similar scenario in Talking to Strangers which led to tragedy as police departments in Texas attempted to copy the Kansas City Preventative Patrol experiment without understanding all of the necessary nuance. We used to mandate group gatherings post company meetings and activities. Big mistake. It led to resentment and complaining. If they want to play the game, encourage it! But if they don&apos;t and they&apos;re performing, let em opt out. 

3. The two most stressful times as an entrepreneur? 1) When you&apos;re close to zero and 2) When you&apos;re wildly successfully blowing out numbers. It&apos;s a strange feeling. As one of my co-founders reassured me often in the early years as things started to go well: &quot;We&apos;re going to have problems all the time. I&apos;d prefer the good ones.&quot; Me too. Just know it&apos;s normal and healthy to feel uneasy as things start to take off. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>43</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">faf5baac-e842-48f4-abaf-8de0549e90c4</guid>
      <title>Three Things: 5 Ways We Will Make Enemies No Matter What We Do - And How To Cope</title>
      <description><![CDATA[Three Things I Learned This Week In Saas, Sports, Tech & Live Events - 

Three ways we learned we will make enemies in a leadership role, no matter what we do. 

Most people want to be liked. When we're not, we'd like to mend the fence and clear up any misunderstandings. Unfortunately, in a leadership role, there's nothing we can do to avoid just having some people hate us even if they don't know us. Here are X ways we'll make enemies in our careers and how to minimize the impact on you and your family 

1. Hiring. Unfortunately, we can't hire everyone. As we've discussed here, "hell hath no fury like a lover scorned." As your business grows, the pool of applicants who we don't hire grows with it - and that usually includes people in our personal communities. There will be people who don't like you simply because you don't give them a job they're not qualified for- or even just b/c you've never asked them - and they will be vocal about it. 

2. Vendors. Same as #1. We can't choose every vendor. Many who aren't awarded the business will be, let's say, less than kind. Cognitive dissonance is powerful and, instead of understanding why they may not have won the business, it is much more common to turn us into the bad guys. 

3. Staffing. Everyone is at a different point in their careers. That leads to different titles, responsibilities, and pay.  You'll be in tough spots. Promotions, raises and terminations. All of them have fallout. We can't promote everyone. We can't pay everyone the same. We can't keep underperformers. And it is all our fault to everyone. It's easier to hate than to understand.

4. Competing. Most all of our competitors will hate us if we have any success. It's human nature and too easy to vilify "the other side." Tell the truth. Be nice. Some will still hate us. 

5. Free Stuff! A bonus for those of us who work in an industry with desirable goods. Didn't get that person you barely know free tickets? Asshole. Didn't give a massive discount so I can buy little Johnny a new phone? Jerk. You'll be hated by many without even knowing it.  

So what can we do about it: 

1. Communicate clearly with our families and loved ones. Its "unfair" these things impact our families, but they do. 
2. Don't try to fix it. There isn't enough time in the day to "explain" it all away. Those who need the explanation, they're not worth the time anyways 
3. Set guidelines and make them public. We don't get free tickets for friends and extended family. We don't hire friends, family or people in our close community. No exceptions.  
4. Find people who have "done this before" to talk to about this hatred. It helps. It really does. 
5. Appreciate the good ones along the way! The ones who love us for us, who don't have expectations of us and who give us the benefit of the doubt. 
Don't fall into the trap yourself. Let's give everyone the benefit they're doing their best and may be good. No matter what others say about em.  
]]></description>
      <pubDate>Fri, 22 Oct 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-5-ways-we-will-make-enemies-no-matter-what-we-do-and-how-to-cope-Kz_RnOAY</link>
      <enclosure length="6060086" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/936a10e9-aeb8-46c0-9017-bf7dcdf10eae/audio/94a80a79-715b-46fa-a835-4d9d36339b40/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: 5 Ways We Will Make Enemies No Matter What We Do - And How To Cope</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/23576569-daec-4e42-a06c-dde98e03a0f8/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:04</itunes:duration>
      <itunes:summary>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - 

Three ways we learned we will make enemies in a leadership role, no matter what we do. 

Most people want to be liked. When we&apos;re not, we&apos;d like to mend the fence and clear up any misunderstandings. Unfortunately, in a leadership role, there&apos;s nothing we can do to avoid just having some people hate us even if they don&apos;t know us. Here are X ways we&apos;ll make enemies in our careers and how to minimize the impact on you and your family 

1. Hiring. Unfortunately, we can&apos;t hire everyone. As we&apos;ve discussed here, &quot;hell hath no fury like a lover scorned.&quot; As your business grows, the pool of applicants who we don&apos;t hire grows with it - and that usually includes people in our personal communities. There will be people who don&apos;t like you simply because you don&apos;t give them a job they&apos;re not qualified for- or even just b/c you&apos;ve never asked them - and they will be vocal about it. 

2. Vendors. Same as #1. We can&apos;t choose every vendor. Many who aren&apos;t awarded the business will be, let&apos;s say, less than kind. Cognitive dissonance is powerful and, instead of understanding why they may not have won the business, it is much more common to turn us into the bad guys. 

3. Staffing. Everyone is at a different point in their careers. That leads to different titles, responsibilities, and pay.  You&apos;ll be in tough spots. Promotions, raises and terminations. All of them have fallout. We can&apos;t promote everyone. We can&apos;t pay everyone the same. We can&apos;t keep underperformers. And it is all our fault to everyone. It&apos;s easier to hate than to understand.

4. Competing. Most all of our competitors will hate us if we have any success. It&apos;s human nature and too easy to vilify &quot;the other side.&quot; Tell the truth. Be nice. Some will still hate us. 

5. Free Stuff! A bonus for those of us who work in an industry with desirable goods. Didn&apos;t get that person you barely know free tickets? Asshole. Didn&apos;t give a massive discount so I can buy little Johnny a new phone? Jerk. You&apos;ll be hated by many without even knowing it.  

So what can we do about it: 

1. Communicate clearly with our families and loved ones. Its &quot;unfair&quot; these things impact our families, but they do. 
2. Don&apos;t try to fix it. There isn&apos;t enough time in the day to &quot;explain&quot; it all away. Those who need the explanation, they&apos;re not worth the time anyways 
3. Set guidelines and make them public. We don&apos;t get free tickets for friends and extended family. We don&apos;t hire friends, family or people in our close community. No exceptions.  
4. Find people who have &quot;done this before&quot; to talk to about this hatred. It helps. It really does. 
5. Appreciate the good ones along the way! The ones who love us for us, who don&apos;t have expectations of us and who give us the benefit of the doubt. 
Don&apos;t fall into the trap yourself. Let&apos;s give everyone the benefit they&apos;re doing their best and may be good. No matter what others say about em. </itunes:summary>
      <itunes:subtitle>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - 

Three ways we learned we will make enemies in a leadership role, no matter what we do. 

Most people want to be liked. When we&apos;re not, we&apos;d like to mend the fence and clear up any misunderstandings. Unfortunately, in a leadership role, there&apos;s nothing we can do to avoid just having some people hate us even if they don&apos;t know us. Here are X ways we&apos;ll make enemies in our careers and how to minimize the impact on you and your family 

1. Hiring. Unfortunately, we can&apos;t hire everyone. As we&apos;ve discussed here, &quot;hell hath no fury like a lover scorned.&quot; As your business grows, the pool of applicants who we don&apos;t hire grows with it - and that usually includes people in our personal communities. There will be people who don&apos;t like you simply because you don&apos;t give them a job they&apos;re not qualified for- or even just b/c you&apos;ve never asked them - and they will be vocal about it. 

2. Vendors. Same as #1. We can&apos;t choose every vendor. Many who aren&apos;t awarded the business will be, let&apos;s say, less than kind. Cognitive dissonance is powerful and, instead of understanding why they may not have won the business, it is much more common to turn us into the bad guys. 

3. Staffing. Everyone is at a different point in their careers. That leads to different titles, responsibilities, and pay.  You&apos;ll be in tough spots. Promotions, raises and terminations. All of them have fallout. We can&apos;t promote everyone. We can&apos;t pay everyone the same. We can&apos;t keep underperformers. And it is all our fault to everyone. It&apos;s easier to hate than to understand.

4. Competing. Most all of our competitors will hate us if we have any success. It&apos;s human nature and too easy to vilify &quot;the other side.&quot; Tell the truth. Be nice. Some will still hate us. 

5. Free Stuff! A bonus for those of us who work in an industry with desirable goods. Didn&apos;t get that person you barely know free tickets? Asshole. Didn&apos;t give a massive discount so I can buy little Johnny a new phone? Jerk. You&apos;ll be hated by many without even knowing it.  

So what can we do about it: 

1. Communicate clearly with our families and loved ones. Its &quot;unfair&quot; these things impact our families, but they do. 
2. Don&apos;t try to fix it. There isn&apos;t enough time in the day to &quot;explain&quot; it all away. Those who need the explanation, they&apos;re not worth the time anyways 
3. Set guidelines and make them public. We don&apos;t get free tickets for friends and extended family. We don&apos;t hire friends, family or people in our close community. No exceptions.  
4. Find people who have &quot;done this before&quot; to talk to about this hatred. It helps. It really does. 
5. Appreciate the good ones along the way! The ones who love us for us, who don&apos;t have expectations of us and who give us the benefit of the doubt. 
Don&apos;t fall into the trap yourself. Let&apos;s give everyone the benefit they&apos;re doing their best and may be good. No matter what others say about em. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>42</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">ccc61053-d3fa-4182-8242-8ba1bd7ed35a</guid>
      <title>Three Things: Ticketing Explodes On The Scene Week</title>
      <description><![CDATA[Three Things I Learned This Week In Saas, Sports, Tech & Live Events - Ticketing Week 

1) Michael Rubin isn't "frightened by ticketing" - as he said at the SBJ World Congress this week. He sees it for what it is: clean data. Which is really expensive. Part of what made Apple and Google so valuable was direct access to the consumers using their products - think app store and PPC. With ticketing going fully digital, primary ticketing companies are privy to clean data. Customers have to go through their entrance points to attend the event. That data is invaluable in the gaming, NFT, Merch, collectibles and F&B world. Ticketing is going to get even more commoditized and won't surprise us if it eventually becomes a loss leader - think rooms and drinks to the casino gaming model. Rubin knows tickets. His last CCO was Cole Gahagan, who was CRO at Ticketmaster and now runs Learfield. They're coming. Soon. Either direct or through a massive strategic deal. 

2) Seat Geek goes public- I met Jack and Russ back in 2009 at a ticket conference in NYC. Their ideas were data driven. More efficiency into an inefficient market. My goodness how that's evolved. They've followed the enterprise b2b2c blueprint - landing customers for validation, getting the big names as loss leaders, and are now hitting a market ripe for disruption (see #1 this week) with a scary team which includes Ryan Smith (Utah Jazz) who has about as good a reputation as one can have. They see vertical integration as something done through multiple vendors - interesting bet. Plenty of room. See #1. 

3) MLB is making a nine figure push to move all baseball teams to TDC. This rumor has been out there for weeks now and we've heard it from a dozen people so it's no real secret. TDC tried this in the early 2000's and ran into some holdouts. With the StubHub deal up for renewal and all the new business opps tied to tickets (see #1), wouldn't surprise us if those rumors are true. 
	
What a week. It's good to be back to normal with some news. Ticketing is not just tickets. It's access control and data at scale. And it's about to change everything.   
]]></description>
      <pubDate>Fri, 15 Oct 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-ticketing-explodes-on-the-scene-week-6O2ZefRG</link>
      <enclosure length="4296388" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/8cea1915-4ea7-4c37-8e93-e16f9f7cd656/audio/8968eb59-5e3a-4c4b-8029-2854b238052d/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Ticketing Explodes On The Scene Week</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/a819c3ff-5758-42ff-93b4-4246d25715df/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:13</itunes:duration>
      <itunes:summary>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - Ticketing Week 

1) Michael Rubin isn&apos;t &quot;frightened by ticketing&quot; - as he said at the SBJ World Congress this week. He sees it for what it is: clean data. Which is really expensive. Part of what made Apple and Google so valuable was direct access to the consumers using their products - think app store and PPC. With ticketing going fully digital, primary ticketing companies are privy to clean data. Customers have to go through their entrance points to attend the event. That data is invaluable in the gaming, NFT, Merch, collectibles and F&amp;B world. Ticketing is going to get even more commoditized and won&apos;t surprise us if it eventually becomes a loss leader - think rooms and drinks to the casino gaming model. Rubin knows tickets. His last CCO was Cole Gahagan, who was CRO at Ticketmaster and now runs Learfield. They&apos;re coming. Soon. Either direct or through a massive strategic deal. 

2) Seat Geek goes public- I met Jack and Russ back in 2009 at a ticket conference in NYC. Their ideas were data driven. More efficiency into an inefficient market. My goodness how that&apos;s evolved. They&apos;ve followed the enterprise b2b2c blueprint - landing customers for validation, getting the big names as loss leaders, and are now hitting a market ripe for disruption (see #1 this week) with a scary team which includes Ryan Smith (Utah Jazz) who has about as good a reputation as one can have. They see vertical integration as something done through multiple vendors - interesting bet. Plenty of room. See #1. 

3) MLB is making a nine figure push to move all baseball teams to TDC. This rumor has been out there for weeks now and we&apos;ve heard it from a dozen people so it&apos;s no real secret. TDC tried this in the early 2000&apos;s and ran into some holdouts. With the StubHub deal up for renewal and all the new business opps tied to tickets (see #1), wouldn&apos;t surprise us if those rumors are true. 
	
What a week. It&apos;s good to be back to normal with some news. Ticketing is not just tickets. It&apos;s access control and data at scale. And it&apos;s about to change everything.  </itunes:summary>
      <itunes:subtitle>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - Ticketing Week 

1) Michael Rubin isn&apos;t &quot;frightened by ticketing&quot; - as he said at the SBJ World Congress this week. He sees it for what it is: clean data. Which is really expensive. Part of what made Apple and Google so valuable was direct access to the consumers using their products - think app store and PPC. With ticketing going fully digital, primary ticketing companies are privy to clean data. Customers have to go through their entrance points to attend the event. That data is invaluable in the gaming, NFT, Merch, collectibles and F&amp;B world. Ticketing is going to get even more commoditized and won&apos;t surprise us if it eventually becomes a loss leader - think rooms and drinks to the casino gaming model. Rubin knows tickets. His last CCO was Cole Gahagan, who was CRO at Ticketmaster and now runs Learfield. They&apos;re coming. Soon. Either direct or through a massive strategic deal. 

2) Seat Geek goes public- I met Jack and Russ back in 2009 at a ticket conference in NYC. Their ideas were data driven. More efficiency into an inefficient market. My goodness how that&apos;s evolved. They&apos;ve followed the enterprise b2b2c blueprint - landing customers for validation, getting the big names as loss leaders, and are now hitting a market ripe for disruption (see #1 this week) with a scary team which includes Ryan Smith (Utah Jazz) who has about as good a reputation as one can have. They see vertical integration as something done through multiple vendors - interesting bet. Plenty of room. See #1. 

3) MLB is making a nine figure push to move all baseball teams to TDC. This rumor has been out there for weeks now and we&apos;ve heard it from a dozen people so it&apos;s no real secret. TDC tried this in the early 2000&apos;s and ran into some holdouts. With the StubHub deal up for renewal and all the new business opps tied to tickets (see #1), wouldn&apos;t surprise us if those rumors are true. 
	
What a week. It&apos;s good to be back to normal with some news. Ticketing is not just tickets. It&apos;s access control and data at scale. And it&apos;s about to change everything.  </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>41</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">3d751d5f-3cda-482c-894a-25ce1117d33c</guid>
      <title>Three Things: What do you do when you hit &quot;Rock Bottom&quot; for your company</title>
      <description><![CDATA[Three Things I Learned This Week In Saas, Sports, Tech & Live Events - Rock Bottom Edition

We've all had times in our careers or, for entrepreneurs, in our businesses, of intense doubt or bad news which can feel like rock bottom. Here's what not to do, both from experience and those we were saved from by mentors: 

1) Never make decisions in an extreme state. In the end, we're human. We have emotions. Sometimes they swing one way or the other a bit extremely. Add stress or travel to a lack of sleep, a cold, and some crappy weather and we can find ourselves in some rough headspaces no matter how much meditating and mindfulness we practice. Every psych book out there will tell us - do not make important decisions when too far in the dumps or in the clouds. Recognize you're there and follow the playbook. Big decisions wait for more level days. 
	
2) Map it out once then move on. It's easy to get into a forecasting hole where we stare at numbers. I did it for years. The amount of hours I spent laying out different scenarios just to stem nerves and find some certainty I'll never get back. Spend at most one hour a week. Then move on. 

3) Keep moving forward. For the vast majority of us building something great takes a lot of time and a lot of ups and downs…..and dog days, and boredom, and fear, and and and. When you don't believe - and you won't often- keep moving. Set a date in the future, far enough out - at least six months, and just swim to there. At that point, we can evaluate and make decisions. You may surprise yourself.* I spent my first week at StubHub moping in my room. What a waste. Once I got to it….we had a lot of fun. 

4) Know it's okay. It's okay for it to suck and for us to be down sometimes, especially in the tough times (2008 and early 2012 for us), for weeks at a time. Trying to avoid these common feelings only puts us in a worse place and wastes time. 

5) Don't try to work harder. 10 hour work days are enough. We all think we're superhuman, especially at the beginning, and that we can work our way out of the darkness by pushing even harder. I've seen the end of that road. Trust me, you don't want to - not for yourself or your team. In the end, that extra work was usually ends up crappy anyways. Scared money don't make money. 

6) Accept quitting may be a good option. When racing east looking for a sunset, the first person to turn around is the winner. Once you've done 1-5, if "this" isn't what you thought it was, go do something else. There's no shame in it. Nobody cares as much as we think they do and the ones who matter will be supportive. We only go around the carousel once - it's a tragedy to waste it on something we don't love.  
]]></description>
      <pubDate>Fri, 8 Oct 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-what-do-you-do-when-you-hit-rock-bottom-for-your-company-W_cfjT_l</link>
      <enclosure length="5260464" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/c6628a7e-2289-43e4-b797-2cf1d499fa70/audio/5ace60b0-e4be-4a06-a983-483f63824628/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: What do you do when you hit &quot;Rock Bottom&quot; for your company</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/fb26d54b-5036-4ff1-9f93-29f93e7130a5/3000x3000/thumbnail-png.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:13</itunes:duration>
      <itunes:summary>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - Rock Bottom Edition

We&apos;ve all had times in our careers or, for entrepreneurs, in our businesses, of intense doubt or bad news which can feel like rock bottom. Here&apos;s what not to do, both from experience and those we were saved from by mentors: 

1) Never make decisions in an extreme state. In the end, we&apos;re human. We have emotions. Sometimes they swing one way or the other a bit extremely. Add stress or travel to a lack of sleep, a cold, and some crappy weather and we can find ourselves in some rough headspaces no matter how much meditating and mindfulness we practice. Every psych book out there will tell us - do not make important decisions when too far in the dumps or in the clouds. Recognize you&apos;re there and follow the playbook. Big decisions wait for more level days. 
	
2) Map it out once then move on. It&apos;s easy to get into a forecasting hole where we stare at numbers. I did it for years. The amount of hours I spent laying out different scenarios just to stem nerves and find some certainty I&apos;ll never get back. Spend at most one hour a week. Then move on. 

3) Keep moving forward. For the vast majority of us building something great takes a lot of time and a lot of ups and downs…..and dog days, and boredom, and fear, and and and. When you don&apos;t believe - and you won&apos;t often- keep moving. Set a date in the future, far enough out - at least six months, and just swim to there. At that point, we can evaluate and make decisions. You may surprise yourself.* I spent my first week at StubHub moping in my room. What a waste. Once I got to it….we had a lot of fun. 

4) Know it&apos;s okay. It&apos;s okay for it to suck and for us to be down sometimes, especially in the tough times (2008 and early 2012 for us), for weeks at a time. Trying to avoid these common feelings only puts us in a worse place and wastes time. 

5) Don&apos;t try to work harder. 10 hour work days are enough. We all think we&apos;re superhuman, especially at the beginning, and that we can work our way out of the darkness by pushing even harder. I&apos;ve seen the end of that road. Trust me, you don&apos;t want to - not for yourself or your team. In the end, that extra work was usually ends up crappy anyways. Scared money don&apos;t make money. 

6) Accept quitting may be a good option. When racing east looking for a sunset, the first person to turn around is the winner. Once you&apos;ve done 1-5, if &quot;this&quot; isn&apos;t what you thought it was, go do something else. There&apos;s no shame in it. Nobody cares as much as we think they do and the ones who matter will be supportive. We only go around the carousel once - it&apos;s a tragedy to waste it on something we don&apos;t love. </itunes:summary>
      <itunes:subtitle>Three Things I Learned This Week In Saas, Sports, Tech &amp; Live Events - Rock Bottom Edition

We&apos;ve all had times in our careers or, for entrepreneurs, in our businesses, of intense doubt or bad news which can feel like rock bottom. Here&apos;s what not to do, both from experience and those we were saved from by mentors: 

1) Never make decisions in an extreme state. In the end, we&apos;re human. We have emotions. Sometimes they swing one way or the other a bit extremely. Add stress or travel to a lack of sleep, a cold, and some crappy weather and we can find ourselves in some rough headspaces no matter how much meditating and mindfulness we practice. Every psych book out there will tell us - do not make important decisions when too far in the dumps or in the clouds. Recognize you&apos;re there and follow the playbook. Big decisions wait for more level days. 
	
2) Map it out once then move on. It&apos;s easy to get into a forecasting hole where we stare at numbers. I did it for years. The amount of hours I spent laying out different scenarios just to stem nerves and find some certainty I&apos;ll never get back. Spend at most one hour a week. Then move on. 

3) Keep moving forward. For the vast majority of us building something great takes a lot of time and a lot of ups and downs…..and dog days, and boredom, and fear, and and and. When you don&apos;t believe - and you won&apos;t often- keep moving. Set a date in the future, far enough out - at least six months, and just swim to there. At that point, we can evaluate and make decisions. You may surprise yourself.* I spent my first week at StubHub moping in my room. What a waste. Once I got to it….we had a lot of fun. 

4) Know it&apos;s okay. It&apos;s okay for it to suck and for us to be down sometimes, especially in the tough times (2008 and early 2012 for us), for weeks at a time. Trying to avoid these common feelings only puts us in a worse place and wastes time. 

5) Don&apos;t try to work harder. 10 hour work days are enough. We all think we&apos;re superhuman, especially at the beginning, and that we can work our way out of the darkness by pushing even harder. I&apos;ve seen the end of that road. Trust me, you don&apos;t want to - not for yourself or your team. In the end, that extra work was usually ends up crappy anyways. Scared money don&apos;t make money. 

6) Accept quitting may be a good option. When racing east looking for a sunset, the first person to turn around is the winner. Once you&apos;ve done 1-5, if &quot;this&quot; isn&apos;t what you thought it was, go do something else. There&apos;s no shame in it. Nobody cares as much as we think they do and the ones who matter will be supportive. We only go around the carousel once - it&apos;s a tragedy to waste it on something we don&apos;t love. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>40</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">bce6ec00-6ef2-45f8-8100-e687f8b6c0bb</guid>
      <title>Three Things: Conference Week at Saastr and SBJ Ticket Symposium</title>
      <description><![CDATA[Three Random Things I Learned This Week in Saas, Sports, Tech & Live Events at the SBJ Ticketing Symposium

1) TicketNetwork hired a banker and is going to market to sell. The live events industry will watch closely how they're valued. TN has a lot of data, but outsources quite a bit too. Personally, I think they find someone to overpay. 

2) Teams don't see the softness those in the know are seeing in the secondary. Publicly, "everything's great." But in private, those at the controls are seeing some alarming signs of weakness. There was a saturation problem before Covid and it didn't magically go away overnight. Covid as "the great accelerator" is holding true - events which were doing well are doing great post covid. Those which were struggling….it's about to accelerate and get worse.  

3. There is opportunity for the hustlers - Right Now. Talked to a friend who has raised more for their fund in the past 3 weeks hitting the road than the previous 10 months WFH. The SBJ conference was 1/5th the size it has been in years past. And what an opportunity it was for those in attendance. Meetings and facetime never easier to get with execs. And yet, so many stayed home and missed it. Hope that continues =)  
]]></description>
      <pubDate>Fri, 1 Oct 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-conference-week-at-saastr-and-sbj-ticket-symposium-68vfy0IU</link>
      <enclosure length="3841820" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/01b4c3a9-8545-426e-9415-f75b351c0608/audio/0f32c422-4bca-4d8e-922c-b5715e9c9c11/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Conference Week at Saastr and SBJ Ticket Symposium</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d3a430f9-b704-42ac-aebd-c10ba559bf9b/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:45</itunes:duration>
      <itunes:summary>Three Random Things I Learned This Week in Saas, Sports, Tech &amp; Live Events at the SBJ Ticketing Symposium

1) TicketNetwork hired a banker and is going to market to sell. The live events industry will watch closely how they&apos;re valued. TN has a lot of data, but outsources quite a bit too. Personally, I think they find someone to overpay. 

2) Teams don&apos;t see the softness those in the know are seeing in the secondary. Publicly, &quot;everything&apos;s great.&quot; But in private, those at the controls are seeing some alarming signs of weakness. There was a saturation problem before Covid and it didn&apos;t magically go away overnight. Covid as &quot;the great accelerator&quot; is holding true - events which were doing well are doing great post covid. Those which were struggling….it&apos;s about to accelerate and get worse.  

3. There is opportunity for the hustlers - Right Now. Talked to a friend who has raised more for their fund in the past 3 weeks hitting the road than the previous 10 months WFH. The SBJ conference was 1/5th the size it has been in years past. And what an opportunity it was for those in attendance. Meetings and facetime never easier to get with execs. And yet, so many stayed home and missed it. Hope that continues =) </itunes:summary>
      <itunes:subtitle>Three Random Things I Learned This Week in Saas, Sports, Tech &amp; Live Events at the SBJ Ticketing Symposium

1) TicketNetwork hired a banker and is going to market to sell. The live events industry will watch closely how they&apos;re valued. TN has a lot of data, but outsources quite a bit too. Personally, I think they find someone to overpay. 

2) Teams don&apos;t see the softness those in the know are seeing in the secondary. Publicly, &quot;everything&apos;s great.&quot; But in private, those at the controls are seeing some alarming signs of weakness. There was a saturation problem before Covid and it didn&apos;t magically go away overnight. Covid as &quot;the great accelerator&quot; is holding true - events which were doing well are doing great post covid. Those which were struggling….it&apos;s about to accelerate and get worse.  

3. There is opportunity for the hustlers - Right Now. Talked to a friend who has raised more for their fund in the past 3 weeks hitting the road than the previous 10 months WFH. The SBJ conference was 1/5th the size it has been in years past. And what an opportunity it was for those in attendance. Meetings and facetime never easier to get with execs. And yet, so many stayed home and missed it. Hope that continues =) </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>39</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">2c4aa6fe-5aed-47f4-bbeb-37c373d10553</guid>
      <title>Three Things: Three phrases our mentors gave us which have changed our team and business.</title>
      <description><![CDATA[Three Random Things I Learned This Week in Saas, Sports, Tech & Live Events

The best leadership advice we've gotten from mentors smarter than us. Each one we've used time and again and they almost always work: 
1) "Help me understand." It takes managers a loooong time to learn the vast majority of mistakes and politics aren't actually nefarious by intent. Took me years. Most situations are fluid and complex yet managers tend to treat them as relatively black and white. "Why did you do X?" is offensive. It is similar to a bad coach barking "what are you doing?!" at a stunned kid. Try to understand intent first so we can spot these things in the future. I'm still surprised at what's uncovered. (Spoiler: I learn over and over my assumptions are very often wrong). 

2) "As opposed to?" Complaining is a necessity in business and in life. We all need to dump our baggage on someone. Sometimes new founders are so personally hurt when they hear complaining. Don't be. It's normal. Work with your team to find solutions and teach them when and where it is okay to complain. An easy example: "Yes, we may not like X, but as opposed to what?" It often leads to the understanding and agreement the changes are necessary and, in some cases, they come up with better ideas. 

3) "Say OK and extend the play." In most scenarios, more information is helpful. When in a tough spot, it's always easy to answer simply with "ok" and see what comes next. I'm shocked at how often this works and changes the conversation. It's a free timeout. Always worth a try. 
]]></description>
      <pubDate>Fri, 24 Sep 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-three-phrases-our-mentors-gave-us-which-have-changed-our-team-and-business-jsEBNMWy</link>
      <enclosure length="3760803" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/1c601ed0-8497-4910-8d61-89c87e7db07d/audio/075e15d3-cc04-4bfc-a1ce-4c771eaacd7e/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Three phrases our mentors gave us which have changed our team and business.</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/1236d939-4392-4669-993f-5ad86f3a5b22/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:40</itunes:duration>
      <itunes:summary>Three Random Things I Learned This Week in Saas, Sports, Tech &amp; Live Events

The best leadership advice we&apos;ve gotten from mentors smarter than us. Each one we&apos;ve used time and again and they almost always work: 
1) &quot;Help me understand.&quot; It takes managers a loooong time to learn the vast majority of mistakes and politics aren&apos;t actually nefarious by intent. Took me years. Most situations are fluid and complex yet managers tend to treat them as relatively black and white. &quot;Why did you do X?&quot; is offensive. It is similar to a bad coach barking &quot;what are you doing?!&quot; at a stunned kid. Try to understand intent first so we can spot these things in the future. I&apos;m still surprised at what&apos;s uncovered. (Spoiler: I learn over and over my assumptions are very often wrong). 

2) &quot;As opposed to?&quot; Complaining is a necessity in business and in life. We all need to dump our baggage on someone. Sometimes new founders are so personally hurt when they hear complaining. Don&apos;t be. It&apos;s normal. Work with your team to find solutions and teach them when and where it is okay to complain. An easy example: &quot;Yes, we may not like X, but as opposed to what?&quot; It often leads to the understanding and agreement the changes are necessary and, in some cases, they come up with better ideas. 

3) &quot;Say OK and extend the play.&quot; In most scenarios, more information is helpful. When in a tough spot, it&apos;s always easy to answer simply with &quot;ok&quot; and see what comes next. I&apos;m shocked at how often this works and changes the conversation. It&apos;s a free timeout. Always worth a try.</itunes:summary>
      <itunes:subtitle>Three Random Things I Learned This Week in Saas, Sports, Tech &amp; Live Events

The best leadership advice we&apos;ve gotten from mentors smarter than us. Each one we&apos;ve used time and again and they almost always work: 
1) &quot;Help me understand.&quot; It takes managers a loooong time to learn the vast majority of mistakes and politics aren&apos;t actually nefarious by intent. Took me years. Most situations are fluid and complex yet managers tend to treat them as relatively black and white. &quot;Why did you do X?&quot; is offensive. It is similar to a bad coach barking &quot;what are you doing?!&quot; at a stunned kid. Try to understand intent first so we can spot these things in the future. I&apos;m still surprised at what&apos;s uncovered. (Spoiler: I learn over and over my assumptions are very often wrong). 

2) &quot;As opposed to?&quot; Complaining is a necessity in business and in life. We all need to dump our baggage on someone. Sometimes new founders are so personally hurt when they hear complaining. Don&apos;t be. It&apos;s normal. Work with your team to find solutions and teach them when and where it is okay to complain. An easy example: &quot;Yes, we may not like X, but as opposed to what?&quot; It often leads to the understanding and agreement the changes are necessary and, in some cases, they come up with better ideas. 

3) &quot;Say OK and extend the play.&quot; In most scenarios, more information is helpful. When in a tough spot, it&apos;s always easy to answer simply with &quot;ok&quot; and see what comes next. I&apos;m shocked at how often this works and changes the conversation. It&apos;s a free timeout. Always worth a try.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>38</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">38f2865a-4b96-4ef7-9dda-9794ba933906</guid>
      <title>Three Things Sept 17, 2021: Coach, don&apos;t play, if we want to level up - Hiring in a tight job market - &quot;who&apos;s (expletive) your wife?&quot;</title>
      <description><![CDATA[1) Coach. Don't play. On top of my to-do list every morning, the first entry is bolded: "Coach. Don't play." For the vast majority of high achievers or entrepreneurs, letting go of what their great at is the biggest hurdle - especially when times get tough. When the code isn't done, the pipeline isn't full, or the CS metrics are dropping, we do what hall of fame boxing trainer Freddie Roach says everyone does "Once they get hit in the ring, they’re going to revert back to what they are." You, and your team, will do this often. If we can't level up and coach, we'll never grow to where we want to go. 

2) Never lower your bar. Let others. Talent is hard to come by these days. It's not the first time we've seen it. Numbers are staring us in the face and the talent pool has more leverage than ever. We have to give in to the pleas and lower our bar right? Or we'll left behind? Do NOT. We did once, it went as Steve Jobs said it would (from a past three things) "The B's hire C's and then the bozo parade takes over." Letting others make bad decisions is a win. It's hard to see in the moment - but trust us. 

3) "Who's (expletive) your wife? If you're not, who is?"- Frank "Ponch" Poncherello in CHiPs. Went through a recruiting process over the weekend for a family member. Incumbents lost some talent they didn't expect to lose. Why? It was simple: they didn't give enough love to the returnees vs what others were telling them while focusing too much on the new recruits. (*didn't apply to us). If you're not telling your great ones they're great and rewarding them….someone else is.  
]]></description>
      <pubDate>Fri, 17 Sep 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-sept-17-2021-coach-dont-play-if-we-want-to-level-up-hiring-in-a-tight-job-market-whos-expletive-your-wife-CvbsVljo</link>
      <enclosure length="3650119" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/f493f788-48c3-4070-bac5-a894b4cf38f3/audio/3f67fe4f-a267-4b92-a62e-776757ba9561/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things Sept 17, 2021: Coach, don&apos;t play, if we want to level up - Hiring in a tight job market - &quot;who&apos;s (expletive) your wife?&quot;</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/28578304-6ea0-47d9-bd1b-632623782c24/3000x3000/picture3.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:34</itunes:duration>
      <itunes:summary>1) Coach. Don&apos;t play. On top of my to-do list every morning, the first entry is bolded: &quot;Coach. Don&apos;t play.&quot; For the vast majority of high achievers or entrepreneurs, letting go of what their great at is the biggest hurdle - especially when times get tough. When the code isn&apos;t done, the pipeline isn&apos;t full, or the CS metrics are dropping, we do what hall of fame boxing trainer Freddie Roach says everyone does &quot;Once they get hit in the ring, they’re going to revert back to what they are.&quot; You, and your team, will do this often. If we can&apos;t level up and coach, we&apos;ll never grow to where we want to go. 

2) Never lower your bar. Let others. Talent is hard to come by these days. It&apos;s not the first time we&apos;ve seen it. Numbers are staring us in the face and the talent pool has more leverage than ever. We have to give in to the pleas and lower our bar right? Or we&apos;ll left behind? Do NOT. We did once, it went as Steve Jobs said it would (from a past three things) &quot;The B&apos;s hire C&apos;s and then the bozo parade takes over.&quot; Letting others make bad decisions is a win. It&apos;s hard to see in the moment - but trust us. 

3) &quot;Who&apos;s (expletive) your wife? If you&apos;re not, who is?&quot;- Frank &quot;Ponch&quot; Poncherello in CHiPs. Went through a recruiting process over the weekend for a family member. Incumbents lost some talent they didn&apos;t expect to lose. Why? It was simple: they didn&apos;t give enough love to the returnees vs what others were telling them while focusing too much on the new recruits. (*didn&apos;t apply to us). If you&apos;re not telling your great ones they&apos;re great and rewarding them….someone else is. </itunes:summary>
      <itunes:subtitle>1) Coach. Don&apos;t play. On top of my to-do list every morning, the first entry is bolded: &quot;Coach. Don&apos;t play.&quot; For the vast majority of high achievers or entrepreneurs, letting go of what their great at is the biggest hurdle - especially when times get tough. When the code isn&apos;t done, the pipeline isn&apos;t full, or the CS metrics are dropping, we do what hall of fame boxing trainer Freddie Roach says everyone does &quot;Once they get hit in the ring, they’re going to revert back to what they are.&quot; You, and your team, will do this often. If we can&apos;t level up and coach, we&apos;ll never grow to where we want to go. 

2) Never lower your bar. Let others. Talent is hard to come by these days. It&apos;s not the first time we&apos;ve seen it. Numbers are staring us in the face and the talent pool has more leverage than ever. We have to give in to the pleas and lower our bar right? Or we&apos;ll left behind? Do NOT. We did once, it went as Steve Jobs said it would (from a past three things) &quot;The B&apos;s hire C&apos;s and then the bozo parade takes over.&quot; Letting others make bad decisions is a win. It&apos;s hard to see in the moment - but trust us. 

3) &quot;Who&apos;s (expletive) your wife? If you&apos;re not, who is?&quot;- Frank &quot;Ponch&quot; Poncherello in CHiPs. Went through a recruiting process over the weekend for a family member. Incumbents lost some talent they didn&apos;t expect to lose. Why? It was simple: they didn&apos;t give enough love to the returnees vs what others were telling them while focusing too much on the new recruits. (*didn&apos;t apply to us). If you&apos;re not telling your great ones they&apos;re great and rewarding them….someone else is. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>37</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">d2fde936-a69c-4b27-ad50-049300e3d731</guid>
      <title>Three Things Sept 10, 2021: How stubborn can be a positive, Who owns the little things and why it matters most, Everyone has &quot;best tech stack&quot;....then what?</title>
      <description><![CDATA[Three Random Things I Learned in Saas, Sports, Tech & Live Events

1. "If nobody is taking ownership, nothing is going to get solved." Jocko Willink shared this nugget of simplicity when discussing failed operations in the middle east. Easy is easy, simple is hard. Everything requires an owner. Everything. From who is responsible for the coffee machine to who is running the most important projects. I know, I know, it's obvious. And obviously overlooked often.

2. "The best players are "7's" on the scale of 1 being most coachable and 10 being most stubborn." A high profile juniors tennis coach shared with me a year ago and it changed everything about how we see our team and prospective talent. In Isaacson's "Innovators" the author suggests "being stubborn and focused creates the best innovations." The coach elaborated further: "Overcoaching saps the kids talent and they don't learn themselves. They get stiff and don't explore what they're capable of" - sounds like exactly what happens in businesses. Be stubborn to who you are, and who your team is, while picking up what's valuable along the way. Too much emulating others and you'll lose the authenticity that makes people great. 

3. In enterprise tech, everyone has the best stack. I haven't met a vendor or company who believes otherwise. Let's start by assuming the tech is stable/scalable - as it is easy to diligence - and focus on the core differentiators. Once we reach scale in the wild, we can all start espousing the best tech. Until then, focus on differentiators around the tech - as most tech breakthroughs are copied pretty quick. And much easier than we'd like to believe. And budget to refresh your tech often - many don't.  
]]></description>
      <pubDate>Fri, 10 Sep 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-sept-10-2021-how-stubborn-can-be-a-positive-who-owns-the-little-things-and-why-it-matters-most-everyone-has-best-tech-stackthen-what-EOJitMvG</link>
      <enclosure length="3649678" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/675dc656-2e76-4716-905a-3babc39e47ab/audio/796e5186-694c-4589-af8a-299d6f385a9b/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things Sept 10, 2021: How stubborn can be a positive, Who owns the little things and why it matters most, Everyone has &quot;best tech stack&quot;....then what?</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/ddaa82cd-68c5-4240-8615-1b0fdde2a5ae/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:34</itunes:duration>
      <itunes:summary>Three Random Things I Learned in Saas, Sports, Tech &amp; Live Events

1. &quot;If nobody is taking ownership, nothing is going to get solved.&quot; Jocko Willink shared this nugget of simplicity when discussing failed operations in the middle east. Easy is easy, simple is hard. Everything requires an owner. Everything. From who is responsible for the coffee machine to who is running the most important projects. I know, I know, it&apos;s obvious. And obviously overlooked often.

2. &quot;The best players are &quot;7&apos;s&quot; on the scale of 1 being most coachable and 10 being most stubborn.&quot; A high profile juniors tennis coach shared with me a year ago and it changed everything about how we see our team and prospective talent. In Isaacson&apos;s &quot;Innovators&quot; the author suggests &quot;being stubborn and focused creates the best innovations.&quot; The coach elaborated further: &quot;Overcoaching saps the kids talent and they don&apos;t learn themselves. They get stiff and don&apos;t explore what they&apos;re capable of&quot; - sounds like exactly what happens in businesses. Be stubborn to who you are, and who your team is, while picking up what&apos;s valuable along the way. Too much emulating others and you&apos;ll lose the authenticity that makes people great. 

3. In enterprise tech, everyone has the best stack. I haven&apos;t met a vendor or company who believes otherwise. Let&apos;s start by assuming the tech is stable/scalable - as it is easy to diligence - and focus on the core differentiators. Once we reach scale in the wild, we can all start espousing the best tech. Until then, focus on differentiators around the tech - as most tech breakthroughs are copied pretty quick. And much easier than we&apos;d like to believe. And budget to refresh your tech often - many don&apos;t. </itunes:summary>
      <itunes:subtitle>Three Random Things I Learned in Saas, Sports, Tech &amp; Live Events

1. &quot;If nobody is taking ownership, nothing is going to get solved.&quot; Jocko Willink shared this nugget of simplicity when discussing failed operations in the middle east. Easy is easy, simple is hard. Everything requires an owner. Everything. From who is responsible for the coffee machine to who is running the most important projects. I know, I know, it&apos;s obvious. And obviously overlooked often.

2. &quot;The best players are &quot;7&apos;s&quot; on the scale of 1 being most coachable and 10 being most stubborn.&quot; A high profile juniors tennis coach shared with me a year ago and it changed everything about how we see our team and prospective talent. In Isaacson&apos;s &quot;Innovators&quot; the author suggests &quot;being stubborn and focused creates the best innovations.&quot; The coach elaborated further: &quot;Overcoaching saps the kids talent and they don&apos;t learn themselves. They get stiff and don&apos;t explore what they&apos;re capable of&quot; - sounds like exactly what happens in businesses. Be stubborn to who you are, and who your team is, while picking up what&apos;s valuable along the way. Too much emulating others and you&apos;ll lose the authenticity that makes people great. 

3. In enterprise tech, everyone has the best stack. I haven&apos;t met a vendor or company who believes otherwise. Let&apos;s start by assuming the tech is stable/scalable - as it is easy to diligence - and focus on the core differentiators. Once we reach scale in the wild, we can all start espousing the best tech. Until then, focus on differentiators around the tech - as most tech breakthroughs are copied pretty quick. And much easier than we&apos;d like to believe. And budget to refresh your tech often - many don&apos;t. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>36</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">55bc6ff3-59dc-4de2-9cce-8916a57f039f</guid>
      <title>Three Things: A hack to manage change, the allure of chasing silver bullets, David took a rock to a sword fight</title>
      <description><![CDATA[Three Random Things I Learned in Saas, Sports, Tech & Live Events

1. Change is always resisted internally and externally. Our job, when building a new business, is change. Our team's careers, our customer's processes, our partners status quo. Those who implement change are well-rewarded. A quick tip: Set a check point and commit your word to it. 'This will be and feel like a lot of change, however at month six, we're going to celebrate our biggest concern of the moment wasn't even on the list today.' Then execute. If we can, we build loyalty with our teams, our partners and our investors. 

2. Silver bullets are so enticing, but we can get lost chasing them. We often hear stories about the outlier growth stories and how they found a silver bullet. Most businesses, including the wild successes, are built by a lot of tiny wins. Projects, programs, incentives and campaigns which sometimes get overlooked b/c they don't "move the ball enough." Add up all those yards, however, and you may just end up sitting on a eight or nine figure business. 

3. "David took a rock to a sword fight." I love this song lyric for so many reasons. I have a meeting every two weeks or so with someone considering starting their own business and walking away from their security blanket. A common piece of advice: When you take a rock to a sword fight, you get mocked. And that doesn't sound so bad until it impacts your family and your friends. Trust me, it's awful what people will say (and still do)…and we hear and feel all of it.  
]]></description>
      <pubDate>Fri, 3 Sep 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-a-hack-to-manage-change-the-allure-of-chasing-silver-bullets-david-took-a-rock-to-a-sword-fight-8dW0yHMf</link>
      <enclosure length="2768945" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/d9b077f9-dc9d-4107-92a9-b72ce2353d76/audio/97a93b19-2bb1-4cf7-a3cf-b733c7f59d0f/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: A hack to manage change, the allure of chasing silver bullets, David took a rock to a sword fight</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7009ffaa-3ecb-40f3-b120-8a9e84cd911b/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:38</itunes:duration>
      <itunes:summary>Three Random Things I Learned in Saas, Sports, Tech &amp; Live Events

1. Change is always resisted internally and externally. Our job, when building a new business, is change. Our team&apos;s careers, our customer&apos;s processes, our partners status quo. Those who implement change are well-rewarded. A quick tip: Set a check point and commit your word to it. &apos;This will be and feel like a lot of change, however at month six, we&apos;re going to celebrate our biggest concern of the moment wasn&apos;t even on the list today.&apos; Then execute. If we can, we build loyalty with our teams, our partners and our investors. 

2. Silver bullets are so enticing, but we can get lost chasing them. We often hear stories about the outlier growth stories and how they found a silver bullet. Most businesses, including the wild successes, are built by a lot of tiny wins. Projects, programs, incentives and campaigns which sometimes get overlooked b/c they don&apos;t &quot;move the ball enough.&quot; Add up all those yards, however, and you may just end up sitting on a eight or nine figure business. 

3. &quot;David took a rock to a sword fight.&quot; I love this song lyric for so many reasons. I have a meeting every two weeks or so with someone considering starting their own business and walking away from their security blanket. A common piece of advice: When you take a rock to a sword fight, you get mocked. And that doesn&apos;t sound so bad until it impacts your family and your friends. Trust me, it&apos;s awful what people will say (and still do)…and we hear and feel all of it. </itunes:summary>
      <itunes:subtitle>Three Random Things I Learned in Saas, Sports, Tech &amp; Live Events

1. Change is always resisted internally and externally. Our job, when building a new business, is change. Our team&apos;s careers, our customer&apos;s processes, our partners status quo. Those who implement change are well-rewarded. A quick tip: Set a check point and commit your word to it. &apos;This will be and feel like a lot of change, however at month six, we&apos;re going to celebrate our biggest concern of the moment wasn&apos;t even on the list today.&apos; Then execute. If we can, we build loyalty with our teams, our partners and our investors. 

2. Silver bullets are so enticing, but we can get lost chasing them. We often hear stories about the outlier growth stories and how they found a silver bullet. Most businesses, including the wild successes, are built by a lot of tiny wins. Projects, programs, incentives and campaigns which sometimes get overlooked b/c they don&apos;t &quot;move the ball enough.&quot; Add up all those yards, however, and you may just end up sitting on a eight or nine figure business. 

3. &quot;David took a rock to a sword fight.&quot; I love this song lyric for so many reasons. I have a meeting every two weeks or so with someone considering starting their own business and walking away from their security blanket. A common piece of advice: When you take a rock to a sword fight, you get mocked. And that doesn&apos;t sound so bad until it impacts your family and your friends. Trust me, it&apos;s awful what people will say (and still do)…and we hear and feel all of it. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>35</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">6b70c0c4-69ce-46d1-b034-a706f2c3eb46</guid>
      <title>Three Things: Lying in job interviews, Tom Brady on winning today, Make the best of the inevitable bad choices</title>
      <description><![CDATA[1. Don't lie in an interview. Ever. Like volunteering when it's been 4 years, saying you played football at a local college, you were "top 3" on the sales standings or that you currently have a VP of sales gig and live in the city when you were terminated 8 months prior for getting trashed on a company booze cruise and have been living on mom's couch in jersey (none of those things are bad or disqualifying. Lying though? That is). So how to spot the liars? You can't call their current employer. But you CAN once they start with you. And it's worth it. Can't have dishonesty on the team. It's a killer. 

2. What happens outside our walls impacts what happens inside our walls. And we must be aware of how we can use it. Great quote by Tom Brady: “Life,” Brady said, “is about always changing and adapting to different things. Today, the world wants to blame, and shame, and guilt, and fear everything all the time. We would never teach our kids that, you know? We would never say, ‘This is how you’re gonna get through life the best—you’re gonna blame everyone when things don’t go right.’ Or, ‘I always get it my way but you should never get it your way.’ It’s not how to live a joyful life." Interview is worth all of our time- linked in the comments

3. Make the best of bad choices. Six months ago I heard screaming from  upstairs. Preparing for the worst I ran in to find our youngest daughter had cut her own hair. The morning after the madness, I asked her why. "I wanted to put it on my unicorns to make them beautiful." Mom, understandably, threw the hair away the night prior. I fished it out, found some tape and here we are 6 months later. Bad judgement happens at your company. Embrace the good in it while using the bad to grow together.  
]]></description>
      <pubDate>Fri, 27 Aug 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-lying-in-job-interviews-tom-brady-on-winning-today-make-the-best-of-the-inevitable-bad-choices-_QEYOs1X</link>
      <enclosure length="4059242" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/5c7b7df6-5254-4e80-b1c2-10a7e5e22d40/audio/36d91e22-90b0-45b3-8fad-9693334532a1/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Lying in job interviews, Tom Brady on winning today, Make the best of the inevitable bad choices</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5f8c5f91-cb86-4b57-b8fa-cae3e0420c89/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:58</itunes:duration>
      <itunes:summary>1. Don&apos;t lie in an interview. Ever. Like volunteering when it&apos;s been 4 years, saying you played football at a local college, you were &quot;top 3&quot; on the sales standings or that you currently have a VP of sales gig and live in the city when you were terminated 8 months prior for getting trashed on a company booze cruise and have been living on mom&apos;s couch in jersey (none of those things are bad or disqualifying. Lying though? That is). So how to spot the liars? You can&apos;t call their current employer. But you CAN once they start with you. And it&apos;s worth it. Can&apos;t have dishonesty on the team. It&apos;s a killer. 

2. What happens outside our walls impacts what happens inside our walls. And we must be aware of how we can use it. Great quote by Tom Brady: “Life,” Brady said, “is about always changing and adapting to different things. Today, the world wants to blame, and shame, and guilt, and fear everything all the time. We would never teach our kids that, you know? We would never say, ‘This is how you’re gonna get through life the best—you’re gonna blame everyone when things don’t go right.’ Or, ‘I always get it my way but you should never get it your way.’ It’s not how to live a joyful life.&quot; Interview is worth all of our time- linked in the comments

3. Make the best of bad choices. Six months ago I heard screaming from  upstairs. Preparing for the worst I ran in to find our youngest daughter had cut her own hair. The morning after the madness, I asked her why. &quot;I wanted to put it on my unicorns to make them beautiful.&quot; Mom, understandably, threw the hair away the night prior. I fished it out, found some tape and here we are 6 months later. Bad judgement happens at your company. Embrace the good in it while using the bad to grow together. </itunes:summary>
      <itunes:subtitle>1. Don&apos;t lie in an interview. Ever. Like volunteering when it&apos;s been 4 years, saying you played football at a local college, you were &quot;top 3&quot; on the sales standings or that you currently have a VP of sales gig and live in the city when you were terminated 8 months prior for getting trashed on a company booze cruise and have been living on mom&apos;s couch in jersey (none of those things are bad or disqualifying. Lying though? That is). So how to spot the liars? You can&apos;t call their current employer. But you CAN once they start with you. And it&apos;s worth it. Can&apos;t have dishonesty on the team. It&apos;s a killer. 

2. What happens outside our walls impacts what happens inside our walls. And we must be aware of how we can use it. Great quote by Tom Brady: “Life,” Brady said, “is about always changing and adapting to different things. Today, the world wants to blame, and shame, and guilt, and fear everything all the time. We would never teach our kids that, you know? We would never say, ‘This is how you’re gonna get through life the best—you’re gonna blame everyone when things don’t go right.’ Or, ‘I always get it my way but you should never get it your way.’ It’s not how to live a joyful life.&quot; Interview is worth all of our time- linked in the comments

3. Make the best of bad choices. Six months ago I heard screaming from  upstairs. Preparing for the worst I ran in to find our youngest daughter had cut her own hair. The morning after the madness, I asked her why. &quot;I wanted to put it on my unicorns to make them beautiful.&quot; Mom, understandably, threw the hair away the night prior. I fished it out, found some tape and here we are 6 months later. Bad judgement happens at your company. Embrace the good in it while using the bad to grow together. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>34</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">84b38fb9-f864-40c1-bd36-c4ddfe43e376</guid>
      <title>Media Training! Tips on working with press and media to help your business</title>
      <description><![CDATA[Three Random Things I Learned in Saas, Sports, Tech & Live Events

Press week. 

If you're going to lead a growing company, you're likely going to work with the media. Here are a few tips on how to work with the media to help your business. 

1) Be as helpful to them as possible. Even if you're not quoted or don't get what you want, become someone they know can help them. Make introductions. Even (gasp) give up your coverage to someone better suited to opine. Play the long game.

2) Ask for questions in advance. Type out your quotes. Read them during the conversation and send them when done. 

3) You're getting a one line quote. Maybe two if you're lucky. Even though you may talk for 20 minutes. Remember, it's their story, not yours. Newbies are always shocked when they do a 15 minute interview in front of the camera and 30 seconds gets used. 

4) Do. Not. Babble. From the 48 Laws of Power: when uncomfortable, people say what they shouldn't. Stick to the notes. 

5) Never ever bend the truth, lie or leave anything out. Journalists work hard to earn their customers trust. If you cost them that, you're blackballed (and rightfully so). 

6) Don't schill the company line. Many do. It's makes for a boring story and you're, again, off the list. 

7) Don’t rush. Sometimes they're on a deadline and you can't confirm what you need to in time. I know, it's free exposure! Unfortunately, sometimes the timing just doesn't work out 

8) Respect the relationship. If someone calls asking about a story and you're a source for them then you get another call from another journalist on the same story, disclose you've already been a source. 

9) In a new relationship, don't say anything you wouldn't feel comfortable being public, no matter how much reassurance you get. Save those for the journalists you build a relationship with and trust. 
]]></description>
      <pubDate>Fri, 20 Aug 2021 04:58:58 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/media-training-tips-on-working-with-press-and-media-to-help-your-business-0pdESmHv</link>
      <enclosure length="4753704" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/8199f75c-32a6-4704-bef4-c40352cde96d/audio/1c4c6c0f-3505-4b5e-b865-de24bfee74f5/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Media Training! Tips on working with press and media to help your business</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/de774c5b-7a49-4b99-85c1-175955f5441d/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:41</itunes:duration>
      <itunes:summary>Three Random Things I Learned in Saas, Sports, Tech &amp; Live Events

Press week. 

If you&apos;re going to lead a growing company, you&apos;re likely going to work with the media. Here are a few tips on how to work with the media to help your business. 

1) Be as helpful to them as possible. Even if you&apos;re not quoted or don&apos;t get what you want, become someone they know can help them. Make introductions. Even (gasp) give up your coverage to someone better suited to opine. Play the long game.

2) Ask for questions in advance. Type out your quotes. Read them during the conversation and send them when done. 

3) You&apos;re getting a one line quote. Maybe two if you&apos;re lucky. Even though you may talk for 20 minutes. Remember, it&apos;s their story, not yours. Newbies are always shocked when they do a 15 minute interview in front of the camera and 30 seconds gets used. 

4) Do. Not. Babble. From the 48 Laws of Power: when uncomfortable, people say what they shouldn&apos;t. Stick to the notes. 

5) Never ever bend the truth, lie or leave anything out. Journalists work hard to earn their customers trust. If you cost them that, you&apos;re blackballed (and rightfully so). 

6) Don&apos;t schill the company line. Many do. It&apos;s makes for a boring story and you&apos;re, again, off the list. 

7) Don’t rush. Sometimes they&apos;re on a deadline and you can&apos;t confirm what you need to in time. I know, it&apos;s free exposure! Unfortunately, sometimes the timing just doesn&apos;t work out 

8) Respect the relationship. If someone calls asking about a story and you&apos;re a source for them then you get another call from another journalist on the same story, disclose you&apos;ve already been a source. 

9) In a new relationship, don&apos;t say anything you wouldn&apos;t feel comfortable being public, no matter how much reassurance you get. Save those for the journalists you build a relationship with and trust.</itunes:summary>
      <itunes:subtitle>Three Random Things I Learned in Saas, Sports, Tech &amp; Live Events

Press week. 

If you&apos;re going to lead a growing company, you&apos;re likely going to work with the media. Here are a few tips on how to work with the media to help your business. 

1) Be as helpful to them as possible. Even if you&apos;re not quoted or don&apos;t get what you want, become someone they know can help them. Make introductions. Even (gasp) give up your coverage to someone better suited to opine. Play the long game.

2) Ask for questions in advance. Type out your quotes. Read them during the conversation and send them when done. 

3) You&apos;re getting a one line quote. Maybe two if you&apos;re lucky. Even though you may talk for 20 minutes. Remember, it&apos;s their story, not yours. Newbies are always shocked when they do a 15 minute interview in front of the camera and 30 seconds gets used. 

4) Do. Not. Babble. From the 48 Laws of Power: when uncomfortable, people say what they shouldn&apos;t. Stick to the notes. 

5) Never ever bend the truth, lie or leave anything out. Journalists work hard to earn their customers trust. If you cost them that, you&apos;re blackballed (and rightfully so). 

6) Don&apos;t schill the company line. Many do. It&apos;s makes for a boring story and you&apos;re, again, off the list. 

7) Don’t rush. Sometimes they&apos;re on a deadline and you can&apos;t confirm what you need to in time. I know, it&apos;s free exposure! Unfortunately, sometimes the timing just doesn&apos;t work out 

8) Respect the relationship. If someone calls asking about a story and you&apos;re a source for them then you get another call from another journalist on the same story, disclose you&apos;ve already been a source. 

9) In a new relationship, don&apos;t say anything you wouldn&apos;t feel comfortable being public, no matter how much reassurance you get. Save those for the journalists you build a relationship with and trust.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>33</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">8685cb89-8200-4f5a-803a-d480433d13f4</guid>
      <title>Three Things: How to get the most out of your advisors</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports, Tech & Live Events

Advisors Week

Advisors are either exponentially additive or they are empty calories with very little between. Three things we'd advise given our many mistakes and wins with advisors 

1) All equity requires an investment- even if very small. Even advisors who are getting paid. It's a controversial take but anyone who is working with you without skin in the game is a vendor, not an advisor. There is plenty of room to bring on vendors who can help you. Keep your advisory positions for those who will dedicate the time and brainpower your company needs to be successful. 

2) Start right away. Reach out to 5 potential advisors every week until you have 5 good ones who will give you at least one uninterrupted hour a month minimum. 

3) Define what they are doing to advise. Are they operational, business development/introductions, vanity/influencers or personal care advisors? Make sure you have a balance of each. 5 sexy advisors looks great to the outside but won't help your business get where it needs to go.  

4) Take total responsibility for communication. They are part of the team. They get all company updates, invites to team meetings and even the informal meet-ups. Too often entrepreneurs think it is on the advisor to be proactive b/c they have shares or are getting paid. That's backwards. Keep them involved and they'll offer more value. Remember, great advisors are usually very busy. 

5) Listen. We chose them for a reason. Even if, in the moment, we disagree, it is important and honest feedback. I've had a number of those calls over the years. 

To date, our advisors have saved us more money and heartache than we could measure. Some made north of $500k for an hour a month over a few years and it was worth every penny. Nail your advisors right away and you will reap the benefits.  
]]></description>
      <pubDate>Fri, 6 Aug 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-how-to-get-the-most-out-of-your-advisors-bNIfdtrV</link>
      <enclosure length="4091233" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/f385185e-5af0-42f8-9b63-13d237345727/audio/8317f34a-62a1-43fe-a4b7-8ecd9a223866/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: How to get the most out of your advisors</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/ccc82acc-a0a7-4d07-8fc1-d2309aefa3f1/3000x3000/thumbnail-png.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:00</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

Advisors Week

Advisors are either exponentially additive or they are empty calories with very little between. Three things we&apos;d advise given our many mistakes and wins with advisors 

1) All equity requires an investment- even if very small. Even advisors who are getting paid. It&apos;s a controversial take but anyone who is working with you without skin in the game is a vendor, not an advisor. There is plenty of room to bring on vendors who can help you. Keep your advisory positions for those who will dedicate the time and brainpower your company needs to be successful. 

2) Start right away. Reach out to 5 potential advisors every week until you have 5 good ones who will give you at least one uninterrupted hour a month minimum. 

3) Define what they are doing to advise. Are they operational, business development/introductions, vanity/influencers or personal care advisors? Make sure you have a balance of each. 5 sexy advisors looks great to the outside but won&apos;t help your business get where it needs to go.  

4) Take total responsibility for communication. They are part of the team. They get all company updates, invites to team meetings and even the informal meet-ups. Too often entrepreneurs think it is on the advisor to be proactive b/c they have shares or are getting paid. That&apos;s backwards. Keep them involved and they&apos;ll offer more value. Remember, great advisors are usually very busy. 

5) Listen. We chose them for a reason. Even if, in the moment, we disagree, it is important and honest feedback. I&apos;ve had a number of those calls over the years. 

To date, our advisors have saved us more money and heartache than we could measure. Some made north of $500k for an hour a month over a few years and it was worth every penny. Nail your advisors right away and you will reap the benefits. </itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports, Tech &amp; Live Events

Advisors Week

Advisors are either exponentially additive or they are empty calories with very little between. Three things we&apos;d advise given our many mistakes and wins with advisors 

1) All equity requires an investment- even if very small. Even advisors who are getting paid. It&apos;s a controversial take but anyone who is working with you without skin in the game is a vendor, not an advisor. There is plenty of room to bring on vendors who can help you. Keep your advisory positions for those who will dedicate the time and brainpower your company needs to be successful. 

2) Start right away. Reach out to 5 potential advisors every week until you have 5 good ones who will give you at least one uninterrupted hour a month minimum. 

3) Define what they are doing to advise. Are they operational, business development/introductions, vanity/influencers or personal care advisors? Make sure you have a balance of each. 5 sexy advisors looks great to the outside but won&apos;t help your business get where it needs to go.  

4) Take total responsibility for communication. They are part of the team. They get all company updates, invites to team meetings and even the informal meet-ups. Too often entrepreneurs think it is on the advisor to be proactive b/c they have shares or are getting paid. That&apos;s backwards. Keep them involved and they&apos;ll offer more value. Remember, great advisors are usually very busy. 

5) Listen. We chose them for a reason. Even if, in the moment, we disagree, it is important and honest feedback. I&apos;ve had a number of those calls over the years. 

To date, our advisors have saved us more money and heartache than we could measure. Some made north of $500k for an hour a month over a few years and it was worth every penny. Nail your advisors right away and you will reap the benefits. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>32</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">da4f5325-04d6-4442-b9f8-c29f8d9762f8</guid>
      <title>Three Things: It&apos;s all fake! And yet we fall for it anyways - How to approach the Build or Buy list - Stars and confidence, how a star changed my life with one sentence</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events 

1) It's all fake! And it works. When we were growing, PR companies called us to "pump up our Glassdoor or Yelp reviews." Yet it is cited by all our new hires. Getting onto the NYT Bestseller list costs ~$250k. In a bet with a friend, I pumped views on a past three things by 1000 in ten minutes - for 4 dollars. As Kahneman points out in "Noise" - it doesn't matter. We like what others like, even when totally manipulated 

2) If successful, your business will end up on a "build or buy" list. Every step we take from day one, in all departments, impacts the outcome. Work backwards from that day for clues to make it so valuable it ain't worth copying. We get those calls, and threats, almost weekly now. 

3) After years on the bench, I finally made it into a big match in May 1997. I had to go all in. Shouting. Demanding the ball. Taking chances. I hadn't in a big match, ever, but this was my chance. I was uncomfortable but playing well. Out of timeout, an a-hole teammate commented to our all-world player behind my back chuckling "who is this guy." I froze in self doubt. Until he answered "I don’t care if he plays like this. I like him." I heard it. Validation. I didn't sit again. If you're a star, one sentence can change a life. What a terrific gift. I saw this story repeated on a much bigger stage in 2016 when Portugal megastar Cristiano Ronaldo encouraged a very nervous Joao Moutinho to participate in the penalty shootout. Fantastic theater and a glimpse at a winner's mindset out in the open.  
]]></description>
      <pubDate>Fri, 30 Jul 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-its-all-fake-and-yet-we-fall-for-it-anyways-how-to-approach-the-build-or-buy-list-stars-and-confidence-how-a-star-changed-my-life-with-one-sentence-zHsma_Pl</link>
      <enclosure length="3574804" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/39f6cba8-5790-4873-acb0-980fb91d16da/audio/52971b50-4234-4c4d-978a-e531e371c362/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: It&apos;s all fake! And yet we fall for it anyways - How to approach the Build or Buy list - Stars and confidence, how a star changed my life with one sentence</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/ac5bf9fe-eac4-4121-89d5-cecba307c112/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:28</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events 

1) It&apos;s all fake! And it works. When we were growing, PR companies called us to &quot;pump up our Glassdoor or Yelp reviews.&quot; Yet it is cited by all our new hires. Getting onto the NYT Bestseller list costs ~$250k. In a bet with a friend, I pumped views on a past three things by 1000 in ten minutes - for 4 dollars. As Kahneman points out in &quot;Noise&quot; - it doesn&apos;t matter. We like what others like, even when totally manipulated 

2) If successful, your business will end up on a &quot;build or buy&quot; list. Every step we take from day one, in all departments, impacts the outcome. Work backwards from that day for clues to make it so valuable it ain&apos;t worth copying. We get those calls, and threats, almost weekly now. 

3) After years on the bench, I finally made it into a big match in May 1997. I had to go all in. Shouting. Demanding the ball. Taking chances. I hadn&apos;t in a big match, ever, but this was my chance. I was uncomfortable but playing well. Out of timeout, an a-hole teammate commented to our all-world player behind my back chuckling &quot;who is this guy.&quot; I froze in self doubt. Until he answered &quot;I don’t care if he plays like this. I like him.&quot; I heard it. Validation. I didn&apos;t sit again. If you&apos;re a star, one sentence can change a life. What a terrific gift. I saw this story repeated on a much bigger stage in 2016 when Portugal megastar Cristiano Ronaldo encouraged a very nervous Joao Moutinho to participate in the penalty shootout. Fantastic theater and a glimpse at a winner&apos;s mindset out in the open. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events 

1) It&apos;s all fake! And it works. When we were growing, PR companies called us to &quot;pump up our Glassdoor or Yelp reviews.&quot; Yet it is cited by all our new hires. Getting onto the NYT Bestseller list costs ~$250k. In a bet with a friend, I pumped views on a past three things by 1000 in ten minutes - for 4 dollars. As Kahneman points out in &quot;Noise&quot; - it doesn&apos;t matter. We like what others like, even when totally manipulated 

2) If successful, your business will end up on a &quot;build or buy&quot; list. Every step we take from day one, in all departments, impacts the outcome. Work backwards from that day for clues to make it so valuable it ain&apos;t worth copying. We get those calls, and threats, almost weekly now. 

3) After years on the bench, I finally made it into a big match in May 1997. I had to go all in. Shouting. Demanding the ball. Taking chances. I hadn&apos;t in a big match, ever, but this was my chance. I was uncomfortable but playing well. Out of timeout, an a-hole teammate commented to our all-world player behind my back chuckling &quot;who is this guy.&quot; I froze in self doubt. Until he answered &quot;I don’t care if he plays like this. I like him.&quot; I heard it. Validation. I didn&apos;t sit again. If you&apos;re a star, one sentence can change a life. What a terrific gift. I saw this story repeated on a much bigger stage in 2016 when Portugal megastar Cristiano Ronaldo encouraged a very nervous Joao Moutinho to participate in the penalty shootout. Fantastic theater and a glimpse at a winner&apos;s mindset out in the open. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>31</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">3a5ca485-5f91-42d9-b688-d979639c7533</guid>
      <title>Three Things: Anxiety, Panic Attacks and Your Business</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech and Live Events 

Starting a growth business is high pressure. You or someone on your team will be hit with life changing anxiety the way I was in 08. It feasts on high performers using their drive against them.

Six things I learned through recovery and how it can help your business.

1. Get the right help. I got the wrong help. 3x. The wrong people lean on drugs first, quick fixes and unproven theories. They don't work. Find an expert in ACT and trust nobody offering a quick fix

2. Stop thinking we're unique or different. We are but not nearly as much as we think. Recovery and a normal life is very doable, no matter how far away they can seem. 

3. Be patient. It takes time to understand and move forward. 

4. Drugs are a last and final resort. The vast majority of us can recover successfully without them. They were pressed on my by everyone first thing. It wasn't till I chucked them that i got a lot better. 

5. Know it isn't permanent. The hardest part, for me, was finding stories of those whose lives panic and anxiety didn't change. We exist. 

6. Talk about it openly. Life altering anxiety is so much more common than most think. I can't count how many staff, peers and friends have come to me feeling defeated by it. And it's often the high performers. If you don't have any experience with it personally but  you are a leader, learn about it. It will help your business and save you money. 


During my incessant drive to find a "cure," a common mistake by many, I read just about every book out there. Seriously, I read like 50 books on anxiety and panic attacks. 

The top three I would recommend: 
	
1. The Panic Attacks Workbook by Dave Carbonell. This book changed my life more than anything short of the Bible. He has a lot of content on his website www.anxietycoach.com 
	
2. The Happiness Trap by Russ Harris. His videos, found here, are simple and do a terrific job of helping explain why people are wired the way they are 

3. Emotional Agility by Susan David, PhD  
]]></description>
      <pubDate>Fri, 23 Jul 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-anxiety-panic-attacks-and-your-business-OLy0Ne_7</link>
      <enclosure length="5546683" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/26263cb4-6874-475c-9163-74194a20c4e5/audio/a566fcf6-dd8d-4be4-b84a-176823f0cf13/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Anxiety, Panic Attacks and Your Business</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/b23e6180-3f22-48cb-82dc-b8d3a8db501c/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:31</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech and Live Events 

Starting a growth business is high pressure. You or someone on your team will be hit with life changing anxiety the way I was in 08. It feasts on high performers using their drive against them.

Six things I learned through recovery and how it can help your business.

1. Get the right help. I got the wrong help. 3x. The wrong people lean on drugs first, quick fixes and unproven theories. They don&apos;t work. Find an expert in ACT and trust nobody offering a quick fix

2. Stop thinking we&apos;re unique or different. We are but not nearly as much as we think. Recovery and a normal life is very doable, no matter how far away they can seem. 

3. Be patient. It takes time to understand and move forward. 

4. Drugs are a last and final resort. The vast majority of us can recover successfully without them. They were pressed on my by everyone first thing. It wasn&apos;t till I chucked them that i got a lot better. 

5. Know it isn&apos;t permanent. The hardest part, for me, was finding stories of those whose lives panic and anxiety didn&apos;t change. We exist. 

6. Talk about it openly. Life altering anxiety is so much more common than most think. I can&apos;t count how many staff, peers and friends have come to me feeling defeated by it. And it&apos;s often the high performers. If you don&apos;t have any experience with it personally but  you are a leader, learn about it. It will help your business and save you money. 


During my incessant drive to find a &quot;cure,&quot; a common mistake by many, I read just about every book out there. Seriously, I read like 50 books on anxiety and panic attacks. 

The top three I would recommend: 
	
1. The Panic Attacks Workbook by Dave Carbonell. This book changed my life more than anything short of the Bible. He has a lot of content on his website www.anxietycoach.com 
	
2. The Happiness Trap by Russ Harris. His videos, found here, are simple and do a terrific job of helping explain why people are wired the way they are 

3. Emotional Agility by Susan David, PhD </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech and Live Events 

Starting a growth business is high pressure. You or someone on your team will be hit with life changing anxiety the way I was in 08. It feasts on high performers using their drive against them.

Six things I learned through recovery and how it can help your business.

1. Get the right help. I got the wrong help. 3x. The wrong people lean on drugs first, quick fixes and unproven theories. They don&apos;t work. Find an expert in ACT and trust nobody offering a quick fix

2. Stop thinking we&apos;re unique or different. We are but not nearly as much as we think. Recovery and a normal life is very doable, no matter how far away they can seem. 

3. Be patient. It takes time to understand and move forward. 

4. Drugs are a last and final resort. The vast majority of us can recover successfully without them. They were pressed on my by everyone first thing. It wasn&apos;t till I chucked them that i got a lot better. 

5. Know it isn&apos;t permanent. The hardest part, for me, was finding stories of those whose lives panic and anxiety didn&apos;t change. We exist. 

6. Talk about it openly. Life altering anxiety is so much more common than most think. I can&apos;t count how many staff, peers and friends have come to me feeling defeated by it. And it&apos;s often the high performers. If you don&apos;t have any experience with it personally but  you are a leader, learn about it. It will help your business and save you money. 


During my incessant drive to find a &quot;cure,&quot; a common mistake by many, I read just about every book out there. Seriously, I read like 50 books on anxiety and panic attacks. 

The top three I would recommend: 
	
1. The Panic Attacks Workbook by Dave Carbonell. This book changed my life more than anything short of the Bible. He has a lot of content on his website www.anxietycoach.com 
	
2. The Happiness Trap by Russ Harris. His videos, found here, are simple and do a terrific job of helping explain why people are wired the way they are 

3. Emotional Agility by Susan David, PhD </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>30</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">ac5d78bc-da10-4643-98b2-974fba734457</guid>
      <title>Three Things: How Playing To Not Lose Cost Us Money</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech & Live Events 

Playing not to lose is one of the most common mistakes in starting a business (and, recently, in Euro 2020). 

Three ways playing to not lose crushes our business (and career) from our own mistakes

1. Hiring. We take the safe hires. The candidates from the big names who'd "done it before" over the most talented bc they're the most impressive to banks and investors. 
	
2. Customers. When playing not to lose, we let customers dictate terms where we all lose. Churn is expensive. Customers failing to achieve goals with our products is worse than losing the sale. "We fix $5 haircuts."

3. Careers. We give up too much upside to guarantee unneeded downside protection. Nobody gets rich on salary, but it's the most over-negotiated point. It costs us money and happens way too often. If not betting on oneself, why should anyone else? 
]]></description>
      <pubDate>Thu, 15 Jul 2021 22:03:56 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-how-playing-to-not-lose-cost-us-money-NS4WinmO</link>
      <enclosure length="3798353" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/9a85e08c-676a-4cb2-81f0-182b7b406739/audio/e9aeaf9f-bbd4-4b6e-b39e-bea6c5f92c4d/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: How Playing To Not Lose Cost Us Money</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d2f5ec23-37c0-40b8-9baf-229cd060e1ad/3000x3000/thumbnail-3.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:42</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech &amp; Live Events 

Playing not to lose is one of the most common mistakes in starting a business (and, recently, in Euro 2020). 

Three ways playing to not lose crushes our business (and career) from our own mistakes

1. Hiring. We take the safe hires. The candidates from the big names who&apos;d &quot;done it before&quot; over the most talented bc they&apos;re the most impressive to banks and investors. 
	
2. Customers. When playing not to lose, we let customers dictate terms where we all lose. Churn is expensive. Customers failing to achieve goals with our products is worse than losing the sale. &quot;We fix $5 haircuts.&quot;

3. Careers. We give up too much upside to guarantee unneeded downside protection. Nobody gets rich on salary, but it&apos;s the most over-negotiated point. It costs us money and happens way too often. If not betting on oneself, why should anyone else?</itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech &amp; Live Events 

Playing not to lose is one of the most common mistakes in starting a business (and, recently, in Euro 2020). 

Three ways playing to not lose crushes our business (and career) from our own mistakes

1. Hiring. We take the safe hires. The candidates from the big names who&apos;d &quot;done it before&quot; over the most talented bc they&apos;re the most impressive to banks and investors. 
	
2. Customers. When playing not to lose, we let customers dictate terms where we all lose. Churn is expensive. Customers failing to achieve goals with our products is worse than losing the sale. &quot;We fix $5 haircuts.&quot;

3. Careers. We give up too much upside to guarantee unneeded downside protection. Nobody gets rich on salary, but it&apos;s the most over-negotiated point. It costs us money and happens way too often. If not betting on oneself, why should anyone else?</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>29</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">0ac40ba6-417e-42b7-9ff6-66409d50be55</guid>
      <title>The Three Most Common Mistakes New Entrepreneurs Make</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech & Live Events 

Mentor edition
 
We've seen hundreds of funded companies in the past decade. Here are the three most common mistakes start-up entrepreneurs make: 

1) Being overly defensive. It's our baby. I get it. I was the same way. But being defensive will cost you money. Mentors don't bother giving advice to know-it-alls and the overly defensive. They just placate you and move on. 

2) Advice from the wrong people. In the past decade, being an angel investor or mentor has gotten very sexy. So everyone wants to do it, actual tangible experience be damned! An easy way to pick the flame outs is to see who they're taking advice from and who they're throwing options at.  

3) They partner with their friends. I did it too. It's nice and can work. But do you know what works better? Partnering with the most qualified person at that discipline. It was the #1 piece of feedback we got in our seed raise, on which we had a number of strong offers. They were all right. We were wrong.  
]]></description>
      <pubDate>Fri, 9 Jul 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-three-most-common-mistakes-new-entrepreneurs-make-wDPuuQZ1</link>
      <enclosure length="3844757" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/8bab70a3-2d07-42da-acb2-26342119a372/audio/ed5c04d8-0b30-45cc-a032-e2c93f3e36b0/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>The Three Most Common Mistakes New Entrepreneurs Make</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/bf11f7f2-38a2-49c9-a0cd-d936e78aeb76/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:45</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech &amp; Live Events 

Mentor edition
 
We&apos;ve seen hundreds of funded companies in the past decade. Here are the three most common mistakes start-up entrepreneurs make: 

1) Being overly defensive. It&apos;s our baby. I get it. I was the same way. But being defensive will cost you money. Mentors don&apos;t bother giving advice to know-it-alls and the overly defensive. They just placate you and move on. 

2) Advice from the wrong people. In the past decade, being an angel investor or mentor has gotten very sexy. So everyone wants to do it, actual tangible experience be damned! An easy way to pick the flame outs is to see who they&apos;re taking advice from and who they&apos;re throwing options at.  

3) They partner with their friends. I did it too. It&apos;s nice and can work. But do you know what works better? Partnering with the most qualified person at that discipline. It was the #1 piece of feedback we got in our seed raise, on which we had a number of strong offers. They were all right. We were wrong. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech &amp; Live Events 

Mentor edition
 
We&apos;ve seen hundreds of funded companies in the past decade. Here are the three most common mistakes start-up entrepreneurs make: 

1) Being overly defensive. It&apos;s our baby. I get it. I was the same way. But being defensive will cost you money. Mentors don&apos;t bother giving advice to know-it-alls and the overly defensive. They just placate you and move on. 

2) Advice from the wrong people. In the past decade, being an angel investor or mentor has gotten very sexy. So everyone wants to do it, actual tangible experience be damned! An easy way to pick the flame outs is to see who they&apos;re taking advice from and who they&apos;re throwing options at.  

3) They partner with their friends. I did it too. It&apos;s nice and can work. But do you know what works better? Partnering with the most qualified person at that discipline. It was the #1 piece of feedback we got in our seed raise, on which we had a number of strong offers. They were all right. We were wrong. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>28</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">6b9c8eee-e4bd-414a-8787-2f4e6d369902</guid>
      <title>Three Things: The Headcount Trap - Get you a Hype Man - Nobody is their own boss</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech & Live Events 
	
1) Headcount comes last. When things start to go well, your team will have a new kind of fear - "how do we keep up?" Often, the first reaction is headcount. And that's okay. Just be careful. Headcount is the most expensive, most permanent, and often least efficient answer. 
	
2) Get you a hype man! A good friend went through a job change at the worst possible time- during a live events pandemic shut down. Like all of us, as the time piled up, they started to doubt. We spoke a few times as they were considering jobs which, imo, were way below their talent. Got a call last week about their new gig - which is the right gig. We all need ambassadors of Quan, especially when it seems dark.

3) We're a number too! The other day a close friend/vendor stated they wished they had the certainty we have as a founder/CEO. Had to remind them, as I do the team often, everyone has superiors. Entrepreneurs, once they raise capital or rely on a bank, are easily ousted and often have many who can enact the process. Get used to the lack of certainty- it's the only certainty in life.  
]]></description>
      <pubDate>Thu, 1 Jul 2021 21:20:21 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-the-headcount-trap-get-you-a-hype-man-nobody-is-their-own-boss-N_liFjEP</link>
      <enclosure length="2802256" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/d9ff3132-1f08-4ba3-85a8-327a85390efc/audio/062c0a21-98c2-48fb-bb4b-1b61a0030eef/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: The Headcount Trap - Get you a Hype Man - Nobody is their own boss</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d81bc153-6f03-4b48-8f42-1f9421343d0b/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:41</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech &amp; Live Events 
	
1) Headcount comes last. When things start to go well, your team will have a new kind of fear - &quot;how do we keep up?&quot; Often, the first reaction is headcount. And that&apos;s okay. Just be careful. Headcount is the most expensive, most permanent, and often least efficient answer. 
	
2) Get you a hype man! A good friend went through a job change at the worst possible time- during a live events pandemic shut down. Like all of us, as the time piled up, they started to doubt. We spoke a few times as they were considering jobs which, imo, were way below their talent. Got a call last week about their new gig - which is the right gig. We all need ambassadors of Quan, especially when it seems dark.

3) We&apos;re a number too! The other day a close friend/vendor stated they wished they had the certainty we have as a founder/CEO. Had to remind them, as I do the team often, everyone has superiors. Entrepreneurs, once they raise capital or rely on a bank, are easily ousted and often have many who can enact the process. Get used to the lack of certainty- it&apos;s the only certainty in life. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech &amp; Live Events 
	
1) Headcount comes last. When things start to go well, your team will have a new kind of fear - &quot;how do we keep up?&quot; Often, the first reaction is headcount. And that&apos;s okay. Just be careful. Headcount is the most expensive, most permanent, and often least efficient answer. 
	
2) Get you a hype man! A good friend went through a job change at the worst possible time- during a live events pandemic shut down. Like all of us, as the time piled up, they started to doubt. We spoke a few times as they were considering jobs which, imo, were way below their talent. Got a call last week about their new gig - which is the right gig. We all need ambassadors of Quan, especially when it seems dark.

3) We&apos;re a number too! The other day a close friend/vendor stated they wished they had the certainty we have as a founder/CEO. Had to remind them, as I do the team often, everyone has superiors. Entrepreneurs, once they raise capital or rely on a bank, are easily ousted and often have many who can enact the process. Get used to the lack of certainty- it&apos;s the only certainty in life. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, january 12, entrepreneur, sports business, tech, entrepreneurship, tuesday, start-ups, ticketing, 2021 10:51 pm  sports marketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>27</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">3eba5db8-878f-4444-b82a-880985e522a3</guid>
      <title>Three Things: The first place Giants secret - Nick Saban on building teams - Accountability as fuel</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports Tech and Live Events: 

1) The SF Giants are in first place thanks to cast of pitchers having career years. How? How can we do this in our business? Get everyone doing what they're best at and clear off the rest of their plate. Very similar to what Jobs did when he returned to Apple with the iMac. Find what we're best at - a simple hack 

2) "We're not looking for a team full of exceptions" - Kirby Smart in the early days of the Alabama dynasty. The Tide were getting pressure for not recruiting some media darling recruits. That pressure grows in the early days. Exceptions and exceptional are different things. That pressure was very real for us. 

3) Nobody likes accountability but everyone likes winning. Can't win without accountability, no matter how many surveys tell us we all, and our staffs, don't want it. When leading a bible study for 10 years, that weekly stake in ground made me do the work when I didn't want to. Next thing you know, you'll have years of three things to share with your loved ones.  
]]></description>
      <pubDate>Fri, 25 Jun 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-the-first-place-giants-secret-nick-saban-on-building-teams-accountability-as-fuel-NR_CNbLF</link>
      <enclosure length="2970486" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/ebd3d4fb-a8c9-4d28-a90d-55cc3ade6b4c/audio/73bf74ec-105e-40c2-a6ad-f8f7ea0fdd8a/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: The first place Giants secret - Nick Saban on building teams - Accountability as fuel</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:duration>00:02:50</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports Tech and Live Events: 

1) The SF Giants are in first place thanks to cast of pitchers having career years. How? How can we do this in our business? Get everyone doing what they&apos;re best at and clear off the rest of their plate. Very similar to what Jobs did when he returned to Apple with the iMac. Find what we&apos;re best at - a simple hack 

2) &quot;We&apos;re not looking for a team full of exceptions&quot; - Kirby Smart in the early days of the Alabama dynasty. The Tide were getting pressure for not recruiting some media darling recruits. That pressure grows in the early days. Exceptions and exceptional are different things. That pressure was very real for us. 

3) Nobody likes accountability but everyone likes winning. Can&apos;t win without accountability, no matter how many surveys tell us we all, and our staffs, don&apos;t want it. When leading a bible study for 10 years, that weekly stake in ground made me do the work when I didn&apos;t want to. Next thing you know, you&apos;ll have years of three things to share with your loved ones. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports Tech and Live Events: 

1) The SF Giants are in first place thanks to cast of pitchers having career years. How? How can we do this in our business? Get everyone doing what they&apos;re best at and clear off the rest of their plate. Very similar to what Jobs did when he returned to Apple with the iMac. Find what we&apos;re best at - a simple hack 

2) &quot;We&apos;re not looking for a team full of exceptions&quot; - Kirby Smart in the early days of the Alabama dynasty. The Tide were getting pressure for not recruiting some media darling recruits. That pressure grows in the early days. Exceptions and exceptional are different things. That pressure was very real for us. 

3) Nobody likes accountability but everyone likes winning. Can&apos;t win without accountability, no matter how many surveys tell us we all, and our staffs, don&apos;t want it. When leading a bible study for 10 years, that weekly stake in ground made me do the work when I didn&apos;t want to. Next thing you know, you&apos;ll have years of three things to share with your loved ones. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, january 12, entrepreneur, sports business, tech, entrepreneurship, tuesday, start-ups, ticketing, 2021 10:51 pm  sports marketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>26</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">36e1f63a-9df9-4f16-b4eb-575981043e92</guid>
      <title>The Roaring 20&apos;s and our savings - How to treat job hunters - What to do when others fool your people</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports Tech and Live Events: 

1. The dramatic increase in the consumer savings rate - from $2.7T to $4.6T- is leading live events companies into a new "Roaring 20s," at least that's what they're pitching to investors and financiers as seen in the below linked Vivid Seats pipe deck. The plan calls for 2x-3x as many live shows in the coming 18 months which, if bought, would normalize the savings rate. It's a spring for market share we're all about to watch. 

2. Live events are rushing back and staffing up quick. It's a stampede. Hiring managers, remember the experience from the other side. When they didn’t call us. When we couldn't get a chance. When we didn't have a way in and tried our best with a cold outreach. Return calls. Return notes. Have the courage to give feedback. Don’t leave people waiting by the phone - good news or bad. Help. If even for self interest - you never know where they end up.

3. "It's easier to fool people than to convince them they've been fooled" - Mark Twain. If around long enough, you'll lose an employee, a prospect, a deal or a partner to dishonesty. It's best to take time working to "unfool" them as nobody likes to admit they've fallen for a deception….at least not right away.  
]]></description>
      <pubDate>Fri, 18 Jun 2021 15:34:31 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-roaring-20s-and-our-savings-how-to-treat-job-hunters-what-to-do-when-others-fool-your-people-_j9a2tWx</link>
      <enclosure length="2744699" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/ea9e1edc-9197-4f6d-a4b8-96648babe17c/audio/770d4895-b94a-47ad-a1bc-6ee1478db950/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>The Roaring 20&apos;s and our savings - How to treat job hunters - What to do when others fool your people</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:duration>00:02:36</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports Tech and Live Events: 

1. The dramatic increase in the consumer savings rate - from $2.7T to $4.6T- is leading live events companies into a new &quot;Roaring 20s,&quot; at least that&apos;s what they&apos;re pitching to investors and financiers as seen in the below linked Vivid Seats pipe deck. The plan calls for 2x-3x as many live shows in the coming 18 months which, if bought, would normalize the savings rate. It&apos;s a spring for market share we&apos;re all about to watch. 

2. Live events are rushing back and staffing up quick. It&apos;s a stampede. Hiring managers, remember the experience from the other side. When they didn’t call us. When we couldn&apos;t get a chance. When we didn&apos;t have a way in and tried our best with a cold outreach. Return calls. Return notes. Have the courage to give feedback. Don’t leave people waiting by the phone - good news or bad. Help. If even for self interest - you never know where they end up.

3. &quot;It&apos;s easier to fool people than to convince them they&apos;ve been fooled&quot; - Mark Twain. If around long enough, you&apos;ll lose an employee, a prospect, a deal or a partner to dishonesty. It&apos;s best to take time working to &quot;unfool&quot; them as nobody likes to admit they&apos;ve fallen for a deception….at least not right away. </itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports Tech and Live Events: 

1. The dramatic increase in the consumer savings rate - from $2.7T to $4.6T- is leading live events companies into a new &quot;Roaring 20s,&quot; at least that&apos;s what they&apos;re pitching to investors and financiers as seen in the below linked Vivid Seats pipe deck. The plan calls for 2x-3x as many live shows in the coming 18 months which, if bought, would normalize the savings rate. It&apos;s a spring for market share we&apos;re all about to watch. 

2. Live events are rushing back and staffing up quick. It&apos;s a stampede. Hiring managers, remember the experience from the other side. When they didn’t call us. When we couldn&apos;t get a chance. When we didn&apos;t have a way in and tried our best with a cold outreach. Return calls. Return notes. Have the courage to give feedback. Don’t leave people waiting by the phone - good news or bad. Help. If even for self interest - you never know where they end up.

3. &quot;It&apos;s easier to fool people than to convince them they&apos;ve been fooled&quot; - Mark Twain. If around long enough, you&apos;ll lose an employee, a prospect, a deal or a partner to dishonesty. It&apos;s best to take time working to &quot;unfool&quot; them as nobody likes to admit they&apos;ve fallen for a deception….at least not right away. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, january 12, entrepreneur, sports business, tech, entrepreneurship, tuesday, start-ups, ticketing, 2021 10:51 pm  sports marketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>25</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e69edaf0-8e50-4c22-a409-c90ba254a782</guid>
      <title>The best advice I ever ignored and why it cost us money  - Each early hire is the equivalent of 20 people - Building a rolodex&apos;s biggest mistak</title>
      <description><![CDATA[1. The best advice seems so obvious it is easy to miss. I blew off so much good advice as too simple in the early days. Youthful ignorance which cost us money. It isn't nefarious - I was focused on the trains leaving on time and "grinding." In reality, I thought I was the exception, like we all do. There is so much nuance to the obvious. If we don't pay attention, we may miss it. 

2. Early hires matter so much more than I knew. We're in a hurry and we need to staff up to meet demand. Slow down. Treat every early teammate like twenty teammates - because that is a conservative number of how many a good hire will impact as you grow. Take your time and never ever settle- especially in the first hires after each round. 

3. Keep in touch. A huge regret. Along the way, through all the raises, shows, and conferences, I met a lot of people who I did a poor job of keeping up with. Again, too focused on the here and now. Costly. Our company really could have benefited by me doing a better job of staying in touch with all the panelists and stars I met in the early days. 
]]></description>
      <pubDate>Fri, 11 Jun 2021 05:21:08 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-best-advice-i-ever-ignored-and-why-it-cost-us-money-each-early-hire-is-the-equivalent-of-20-people-building-a-rolodexs-biggest-mistak-LO7KafB5</link>
      <enclosure length="2596651" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/c0c59698-73e1-4407-af1a-848178e422ae/audio/2ceec214-5460-4b98-ae13-d6affd20a96c/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>The best advice I ever ignored and why it cost us money  - Each early hire is the equivalent of 20 people - Building a rolodex&apos;s biggest mistak</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:duration>00:02:27</itunes:duration>
      <itunes:summary>1. The best advice seems so obvious it is easy to miss. I blew off so much good advice as too simple in the early days. Youthful ignorance which cost us money. It isn&apos;t nefarious - I was focused on the trains leaving on time and &quot;grinding.&quot; In reality, I thought I was the exception, like we all do. There is so much nuance to the obvious. If we don&apos;t pay attention, we may miss it. 

2. Early hires matter so much more than I knew. We&apos;re in a hurry and we need to staff up to meet demand. Slow down. Treat every early teammate like twenty teammates - because that is a conservative number of how many a good hire will impact as you grow. Take your time and never ever settle- especially in the first hires after each round. 

3. Keep in touch. A huge regret. Along the way, through all the raises, shows, and conferences, I met a lot of people who I did a poor job of keeping up with. Again, too focused on the here and now. Costly. Our company really could have benefited by me doing a better job of staying in touch with all the panelists and stars I met in the early days.</itunes:summary>
      <itunes:subtitle>1. The best advice seems so obvious it is easy to miss. I blew off so much good advice as too simple in the early days. Youthful ignorance which cost us money. It isn&apos;t nefarious - I was focused on the trains leaving on time and &quot;grinding.&quot; In reality, I thought I was the exception, like we all do. There is so much nuance to the obvious. If we don&apos;t pay attention, we may miss it. 

2. Early hires matter so much more than I knew. We&apos;re in a hurry and we need to staff up to meet demand. Slow down. Treat every early teammate like twenty teammates - because that is a conservative number of how many a good hire will impact as you grow. Take your time and never ever settle- especially in the first hires after each round. 

3. Keep in touch. A huge regret. Along the way, through all the raises, shows, and conferences, I met a lot of people who I did a poor job of keeping up with. Again, too focused on the here and now. Costly. Our company really could have benefited by me doing a better job of staying in touch with all the panelists and stars I met in the early days.</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>24</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">b66aae15-5384-4246-b22f-ccaa038cc3f7</guid>
      <title>Three Things: No Show as a No-No - Paying up for the IOC Olympics - Shoot the ball grannie Ben Simmons</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports Tech and Live Events 

1. No showing, or cancelling last minute, is the biggest networking mistake anyone can make. When I was 22 I no-showed an interview with the Clippers.* I paid for it years later. A decade ago a team exec no showed me. He met with our team last month and asked why we don't work with his firm. It's common, I get stood up often. It ain't worth it though. 
	
2. Endeavor went big on their bid for Olympics hospitality. So did Facebook when buying Instagram, Google buying YouTube and Apple buying Next. Even Ballmer buying the Clippers for $2b doesn't seem so crazy already. Markets are efficient but they often miss transcendent value. Know your worth. 

3. Pride loses. Ben Simmons can't shoot a free-throw. It changes the game. Shaq couldn't either- but he was over 80% shooting grannie style, as Gladwell points out here. My Senior year in HS club a new coach arrived wanting to introduce the back slide to our offense. Only girls hit slides. It was worse than grannies. Buried on the bench, I was the only MB to swallow my pride and try it. Changed the game, our offense, and my prospects completely. We won silver**. Pride is in the win column. Have the courage to change the game.  
]]></description>
      <pubDate>Fri, 4 Jun 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-no-show-as-a-no-no-paying-up-for-the-ioc-olympics-shoot-the-ball-grannie-ben-simmons-_vM1eycd</link>
      <enclosure length="3131641" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/931c084a-5736-400a-863a-753715c75782/audio/9dbdfcb7-e9ad-4c48-873c-f02435fc71ac/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: No Show as a No-No - Paying up for the IOC Olympics - Shoot the ball grannie Ben Simmons</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/4ba2ae71-b1dc-46a5-a599-217e74b0910a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:00</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports Tech and Live Events 

1. No showing, or cancelling last minute, is the biggest networking mistake anyone can make. When I was 22 I no-showed an interview with the Clippers.* I paid for it years later. A decade ago a team exec no showed me. He met with our team last month and asked why we don&apos;t work with his firm. It&apos;s common, I get stood up often. It ain&apos;t worth it though. 
	
2. Endeavor went big on their bid for Olympics hospitality. So did Facebook when buying Instagram, Google buying YouTube and Apple buying Next. Even Ballmer buying the Clippers for $2b doesn&apos;t seem so crazy already. Markets are efficient but they often miss transcendent value. Know your worth. 

3. Pride loses. Ben Simmons can&apos;t shoot a free-throw. It changes the game. Shaq couldn&apos;t either- but he was over 80% shooting grannie style, as Gladwell points out here. My Senior year in HS club a new coach arrived wanting to introduce the back slide to our offense. Only girls hit slides. It was worse than grannies. Buried on the bench, I was the only MB to swallow my pride and try it. Changed the game, our offense, and my prospects completely. We won silver**. Pride is in the win column. Have the courage to change the game. </itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports Tech and Live Events 

1. No showing, or cancelling last minute, is the biggest networking mistake anyone can make. When I was 22 I no-showed an interview with the Clippers.* I paid for it years later. A decade ago a team exec no showed me. He met with our team last month and asked why we don&apos;t work with his firm. It&apos;s common, I get stood up often. It ain&apos;t worth it though. 
	
2. Endeavor went big on their bid for Olympics hospitality. So did Facebook when buying Instagram, Google buying YouTube and Apple buying Next. Even Ballmer buying the Clippers for $2b doesn&apos;t seem so crazy already. Markets are efficient but they often miss transcendent value. Know your worth. 

3. Pride loses. Ben Simmons can&apos;t shoot a free-throw. It changes the game. Shaq couldn&apos;t either- but he was over 80% shooting grannie style, as Gladwell points out here. My Senior year in HS club a new coach arrived wanting to introduce the back slide to our offense. Only girls hit slides. It was worse than grannies. Buried on the bench, I was the only MB to swallow my pride and try it. Changed the game, our offense, and my prospects completely. We won silver**. Pride is in the win column. Have the courage to change the game. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>23</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">39379b76-344f-4e4f-9646-b024eb1b6ea4</guid>
      <title>Five ways we screwed up our SDR program for over a decade</title>
      <description><![CDATA[Three Things I Learned In Saas, Sports, Tech & Live Events 

How we screwed up our SDR program for over a decade (and counting)

In today's blog post and video commentary we share, in depth, the mistakes we've made in building an SDR program

The five ways - with much more in the blog and vlog: 
1. Make room for everyone to succeed - or don't hire them 
2. Stop the fight
3. No first impressions
4. Zero turnover from 120 to 730 
5. Kill the manager 

Hope ya'll enjoy learning from our mistakes….
 
]]></description>
      <pubDate>Fri, 28 May 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/five-ways-we-screwed-up-our-sdr-program-for-over-a-decade-CxQYadwj</link>
      <enclosure length="6487948" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/c2738ab2-6de7-42d6-8bbe-a9a2e803e9be/audio/d1be16aa-5300-44de-a296-633dddc09dbd/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Five ways we screwed up our SDR program for over a decade</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/f027a25d-f14d-437d-a1bc-e8bb84d5f4ba/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:30</itunes:duration>
      <itunes:summary>Three Things I Learned In Saas, Sports, Tech &amp; Live Events 

How we screwed up our SDR program for over a decade (and counting)

In today&apos;s blog post and video commentary we share, in depth, the mistakes we&apos;ve made in building an SDR program

The five ways - with much more in the blog and vlog: 
1. Make room for everyone to succeed - or don&apos;t hire them 
2. Stop the fight
3. No first impressions
4. Zero turnover from 120 to 730 
5. Kill the manager 

Hope ya&apos;ll enjoy learning from our mistakes….
</itunes:summary>
      <itunes:subtitle>Three Things I Learned In Saas, Sports, Tech &amp; Live Events 

How we screwed up our SDR program for over a decade (and counting)

In today&apos;s blog post and video commentary we share, in depth, the mistakes we&apos;ve made in building an SDR program

The five ways - with much more in the blog and vlog: 
1. Make room for everyone to succeed - or don&apos;t hire them 
2. Stop the fight
3. No first impressions
4. Zero turnover from 120 to 730 
5. Kill the manager 

Hope ya&apos;ll enjoy learning from our mistakes….
</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e37e6b94-a9e3-497d-8f54-4e18aba256e1</guid>
      <title>How to be the #1 SDR</title>
      <description><![CDATA[ 
]]></description>
      <pubDate>Fri, 21 May 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-be-the-1-sdr-XrDtSmmI</link>
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      <itunes:title>How to be the #1 SDR</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/5e382563-ce5b-4ab3-a517-733fbc92f5ea/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:09:12</itunes:duration>
      <itunes:summary></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>21</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">ba38e8b3-4de4-4e85-98c7-46edf7627ee0</guid>
      <title>Three Things: Why price is a trade secret - Stay in your lane - Never go into tough convos without a lawyer</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports Tech & Live Events

1. Margin is directly tied to value and pricing is a trade secret. Learfield IMG College made news when Sportico released their net profit on a number of deals. Learfield fought the release of the info citing trade secrets. They're right. The ability to provide value to partners and run a growing business is as difficult as it sounds. Protect your financials to protect your customers.

2. Stay in your lane. Chasing the shiny thing, when outside your core competency, slowly kills companies. An example: After years of misplaced application of the blockchain to live events*, it has found a home.  Specific collectibles which have a high counterfeit rate benefit greatly from blockchain. There's $ to be made in the NFT 1.0 world, just don't take your eye off the ball to chase the gold rush.

3. Never have any important interactions without a lawyer. Ever. Finished Cialdini's follow-up to his best seller Influence (Pre-Suasion). The amount of false admissions of guilt is stunning. Never enter any combative situation without a lawyer in your business. Terminations, high stakes negotiations with customers/partners, or M&A talks. You think Learfield's expensive? Try these convos without counsel.... 
]]></description>
      <pubDate>Fri, 14 May 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-why-price-is-a-trade-secret-ikjr_zCI</link>
      <enclosure length="2850070" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/4e5fc10a-f68b-4636-b366-feac8d20b696/audio/ee032549-b242-4982-95b5-1d10c7ba16f7/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Why price is a trade secret - Stay in your lane - Never go into tough convos without a lawyer</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/f0ab9df5-b0f4-4355-a087-d8d175011028/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:44</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports Tech &amp; Live Events

1. Margin is directly tied to value and pricing is a trade secret. Learfield IMG College made news when Sportico released their net profit on a number of deals. Learfield fought the release of the info citing trade secrets. They&apos;re right. The ability to provide value to partners and run a growing business is as difficult as it sounds. Protect your financials to protect your customers.

2. Stay in your lane. Chasing the shiny thing, when outside your core competency, slowly kills companies. An example: After years of misplaced application of the blockchain to live events*, it has found a home.  Specific collectibles which have a high counterfeit rate benefit greatly from blockchain. There&apos;s $ to be made in the NFT 1.0 world, just don&apos;t take your eye off the ball to chase the gold rush.

3. Never have any important interactions without a lawyer. Ever. Finished Cialdini&apos;s follow-up to his best seller Influence (Pre-Suasion). The amount of false admissions of guilt is stunning. Never enter any combative situation without a lawyer in your business. Terminations, high stakes negotiations with customers/partners, or M&amp;A talks. You think Learfield&apos;s expensive? Try these convos without counsel....</itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports Tech &amp; Live Events

1. Margin is directly tied to value and pricing is a trade secret. Learfield IMG College made news when Sportico released their net profit on a number of deals. Learfield fought the release of the info citing trade secrets. They&apos;re right. The ability to provide value to partners and run a growing business is as difficult as it sounds. Protect your financials to protect your customers.

2. Stay in your lane. Chasing the shiny thing, when outside your core competency, slowly kills companies. An example: After years of misplaced application of the blockchain to live events*, it has found a home.  Specific collectibles which have a high counterfeit rate benefit greatly from blockchain. There&apos;s $ to be made in the NFT 1.0 world, just don&apos;t take your eye off the ball to chase the gold rush.

3. Never have any important interactions without a lawyer. Ever. Finished Cialdini&apos;s follow-up to his best seller Influence (Pre-Suasion). The amount of false admissions of guilt is stunning. Never enter any combative situation without a lawyer in your business. Terminations, high stakes negotiations with customers/partners, or M&amp;A talks. You think Learfield&apos;s expensive? Try these convos without counsel....</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>20</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">51e4059a-5fde-43dd-934c-a0fbc3df9f66</guid>
      <title>Three Things: Do you want to be rich or king? - Terminating is always our fault - Filling the leadership void</title>
      <description><![CDATA[1. "Do you want to be rich or do you want to be king"- was reminded of this great line from "The Founder's Dilemma." Scale requires help. Great help. Great help will want to share in the bounty. Keeping it too tight to the vest has the potential to really hurt growth. Giving out too much?....well that hurts too- trust me, I learned that one the hard way early. 

2. Nearly everyone wants to lead- but they don’t want to do what's needed to BE a great leader. Expand your leadership reach. Read. Volunteer to coach. Get exposure to leaders outside of our direct boss, teacher, coach, parents. And make absolutely certain our leaders are doing the same. Otherwise, bad habits compound and spread like a virus. If we're not looking outside our experience, we'll never be great leaders. 

3. "When should we let go of someone we have questions about? A) The moment the question is first asked." The biggest problem entrepreneurs have is terminating people. It's hard. It sucks. And it is always our fault. However, the most common feedback after making the hard choice: "We should have made the move sooner." The only thing worse than making a bad hiring decision (and by bad, we mean bad for everyone), is letting it continue. Nobody benefits. 
]]></description>
      <pubDate>Fri, 7 May 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-do-you-want-to-be-rich-or-king-terminating-is-always-our-fault-filling-the-leadership-void-rWkawJSV</link>
      <enclosure length="232985" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/d19c748c-fa2d-459e-b880-dbd414e7861e/audio/0adf3605-60dd-4c7b-b022-a9d239f00437/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Do you want to be rich or king? - Terminating is always our fault - Filling the leadership void</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/95d8dd76-f1ac-4971-941a-ef1dce92c094/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:00:01</itunes:duration>
      <itunes:summary>1. &quot;Do you want to be rich or do you want to be king&quot;- was reminded of this great line from &quot;The Founder&apos;s Dilemma.&quot; Scale requires help. Great help. Great help will want to share in the bounty. Keeping it too tight to the vest has the potential to really hurt growth. Giving out too much?....well that hurts too- trust me, I learned that one the hard way early. 

2. Nearly everyone wants to lead- but they don’t want to do what&apos;s needed to BE a great leader. Expand your leadership reach. Read. Volunteer to coach. Get exposure to leaders outside of our direct boss, teacher, coach, parents. And make absolutely certain our leaders are doing the same. Otherwise, bad habits compound and spread like a virus. If we&apos;re not looking outside our experience, we&apos;ll never be great leaders. 

3. &quot;When should we let go of someone we have questions about? A) The moment the question is first asked.&quot; The biggest problem entrepreneurs have is terminating people. It&apos;s hard. It sucks. And it is always our fault. However, the most common feedback after making the hard choice: &quot;We should have made the move sooner.&quot; The only thing worse than making a bad hiring decision (and by bad, we mean bad for everyone), is letting it continue. Nobody benefits.</itunes:summary>
      <itunes:subtitle>1. &quot;Do you want to be rich or do you want to be king&quot;- was reminded of this great line from &quot;The Founder&apos;s Dilemma.&quot; Scale requires help. Great help. Great help will want to share in the bounty. Keeping it too tight to the vest has the potential to really hurt growth. Giving out too much?....well that hurts too- trust me, I learned that one the hard way early. 

2. Nearly everyone wants to lead- but they don’t want to do what&apos;s needed to BE a great leader. Expand your leadership reach. Read. Volunteer to coach. Get exposure to leaders outside of our direct boss, teacher, coach, parents. And make absolutely certain our leaders are doing the same. Otherwise, bad habits compound and spread like a virus. If we&apos;re not looking outside our experience, we&apos;ll never be great leaders. 

3. &quot;When should we let go of someone we have questions about? A) The moment the question is first asked.&quot; The biggest problem entrepreneurs have is terminating people. It&apos;s hard. It sucks. And it is always our fault. However, the most common feedback after making the hard choice: &quot;We should have made the move sooner.&quot; The only thing worse than making a bad hiring decision (and by bad, we mean bad for everyone), is letting it continue. Nobody benefits.</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">c5089e2e-a6f5-4ad7-8d60-aa9c3ddfc5eb</guid>
      <title>Three Things: Four times NOT to reach out to execs to sell or network</title>
      <description><![CDATA[Getting in front of executives is very hard. Four times not to try:

1. After a big announcement or achievement - When a professional buys or sells a company, announces a big win or raises money, it can be the busiest time for them. Add to the work the avalanche of congratulations, job requests, long lost friends and sales pitches, and our message is easily lost.

2. After an appearance. People do press or conferences for a few reasons: To promote their business/selves, to help a cause they care about or as a favor to a friend. Some conferences do a terrific job of allowing to 'meet the speaker' but even then, it isn't the time for a pitch

3. Upon a career change. When an exec takes a new job, think about the amount of work they have in front of them. Every other sales person has the same triggers, read the same trades, and call them at the same time. We get lost.

4. After a partnership announcement with a competitor. A company goes through a process choosing a vendor/partner, gets approval for that partner, and is now on the hook for their success. Think about the optics being displayed here. Are we rooting for them to fail? B/c that's what it sounds like 
]]></description>
      <pubDate>Sat, 1 May 2021 01:10:48 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-four-times-not-to-reach-out-to-execs-to-sell-or-network-Lb_i9N9b</link>
      <enclosure length="41472" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/928a49b4-6ce0-49b5-9cba-134bbf5c4226/audio/e5e8fb5d-4abe-4816-9e26-18c6ee772cee/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Four times NOT to reach out to execs to sell or network</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/6288f6f7-acc0-4436-be43-072304e0411d/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:00:03</itunes:duration>
      <itunes:summary>Getting in front of executives is very hard. Four times not to try:

1. After a big announcement or achievement - When a professional buys or sells a company, announces a big win or raises money, it can be the busiest time for them. Add to the work the avalanche of congratulations, job requests, long lost friends and sales pitches, and our message is easily lost.

2. After an appearance. People do press or conferences for a few reasons: To promote their business/selves, to help a cause they care about or as a favor to a friend. Some conferences do a terrific job of allowing to &apos;meet the speaker&apos; but even then, it isn&apos;t the time for a pitch

3. Upon a career change. When an exec takes a new job, think about the amount of work they have in front of them. Every other sales person has the same triggers, read the same trades, and call them at the same time. We get lost.

4. After a partnership announcement with a competitor. A company goes through a process choosing a vendor/partner, gets approval for that partner, and is now on the hook for their success. Think about the optics being displayed here. Are we rooting for them to fail? B/c that&apos;s what it sounds like</itunes:summary>
      <itunes:subtitle>Getting in front of executives is very hard. Four times not to try:

1. After a big announcement or achievement - When a professional buys or sells a company, announces a big win or raises money, it can be the busiest time for them. Add to the work the avalanche of congratulations, job requests, long lost friends and sales pitches, and our message is easily lost.

2. After an appearance. People do press or conferences for a few reasons: To promote their business/selves, to help a cause they care about or as a favor to a friend. Some conferences do a terrific job of allowing to &apos;meet the speaker&apos; but even then, it isn&apos;t the time for a pitch

3. Upon a career change. When an exec takes a new job, think about the amount of work they have in front of them. Every other sales person has the same triggers, read the same trades, and call them at the same time. We get lost.

4. After a partnership announcement with a competitor. A company goes through a process choosing a vendor/partner, gets approval for that partner, and is now on the hook for their success. Think about the optics being displayed here. Are we rooting for them to fail? B/c that&apos;s what it sounds like</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>18</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>The First RFP: When it got really real...</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports Tech & Live Events

The first RFP win...when it got really real.

In 2008, when business was tough, we got our first RFP....and won! It changed our lives.

Here's what we learned in winning our first SaaS RFP

1. Authenticity is your only differentiator. I told the truth. That simple. These other companies are bigger, more powerful and your team will find them the safe choice. But you're all I've got. Here's my cell phone. Call it anytime. Still goes today for all our customers. And she does still call our mobile phones, which is welcomed with a smile.

2. Pick the right customers to take a chance on. In enterprise SaaS, everything you do at the beginning matters tenfold. This customer had the right vision. They had similar ideas and we honestly aligned. The wrong first customer will destroy your roadmap and cost you millions. First customers set the future. Pick wisely.

3. Welcome the hate. Once you win, the incumbents will ratchet up their vitriol. Some won't, but most will. They will denounce you. Recruit your people. Threaten you with lawsuits. Try to undercut every customer. This is good. You've got their attention. The more they focus on you, the less they're focusing on the customer. 
]]></description>
      <pubDate>Sat, 24 Apr 2021 00:31:08 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-first-rfp-when-it-got-really-real-6zCrybMS</link>
      <enclosure length="5409895" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/9ff0137a-fa9a-4f5e-b05e-961c5ba62965/audio/907f92e9-409a-454d-b027-d16b355a9a0c/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>The First RFP: When it got really real...</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/4a66d832-e124-4bef-beb9-f09056e1a420/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:24</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports Tech &amp; Live Events

The first RFP win...when it got really real.

In 2008, when business was tough, we got our first RFP....and won! It changed our lives.

Here&apos;s what we learned in winning our first SaaS RFP

1. Authenticity is your only differentiator. I told the truth. That simple. These other companies are bigger, more powerful and your team will find them the safe choice. But you&apos;re all I&apos;ve got. Here&apos;s my cell phone. Call it anytime. Still goes today for all our customers. And she does still call our mobile phones, which is welcomed with a smile.

2. Pick the right customers to take a chance on. In enterprise SaaS, everything you do at the beginning matters tenfold. This customer had the right vision. They had similar ideas and we honestly aligned. The wrong first customer will destroy your roadmap and cost you millions. First customers set the future. Pick wisely.

3. Welcome the hate. Once you win, the incumbents will ratchet up their vitriol. Some won&apos;t, but most will. They will denounce you. Recruit your people. Threaten you with lawsuits. Try to undercut every customer. This is good. You&apos;ve got their attention. The more they focus on you, the less they&apos;re focusing on the customer.</itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports Tech &amp; Live Events

The first RFP win...when it got really real.

In 2008, when business was tough, we got our first RFP....and won! It changed our lives.

Here&apos;s what we learned in winning our first SaaS RFP

1. Authenticity is your only differentiator. I told the truth. That simple. These other companies are bigger, more powerful and your team will find them the safe choice. But you&apos;re all I&apos;ve got. Here&apos;s my cell phone. Call it anytime. Still goes today for all our customers. And she does still call our mobile phones, which is welcomed with a smile.

2. Pick the right customers to take a chance on. In enterprise SaaS, everything you do at the beginning matters tenfold. This customer had the right vision. They had similar ideas and we honestly aligned. The wrong first customer will destroy your roadmap and cost you millions. First customers set the future. Pick wisely.

3. Welcome the hate. Once you win, the incumbents will ratchet up their vitriol. Some won&apos;t, but most will. They will denounce you. Recruit your people. Threaten you with lawsuits. Try to undercut every customer. This is good. You&apos;ve got their attention. The more they focus on you, the less they&apos;re focusing on the customer.</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>17</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">10c495db-ebef-4f5e-bfe6-493b6aabc54a</guid>
      <title>Three Things: Why we take sides - How to exaggerate when doing deals - Great leaders repeat themselves</title>
      <description><![CDATA[Three Things I Learned in Saas, Sports Tech & Live Events 

1. Take some time…in the middle. The human brain can only process so much. When we're overloaded, as we all are now, we default to binary decision making. The either/or logical fallacy. It leads to Red/Blue, Vaccine/Never, With/Against us thinking. We are all guilty of it. Had a friend compliment another for "being able to change their mind." What a sad place we've found ourselves in. 

2. Getting fast and loose with ARR doesn't fool anyone. It's usually just a soft bullet point to match a narrative. We all feel pressure to exaggerate, usually b/c others are doing so. Just know diligence finds everything and being dishonest loses credibility which can't be earned back

3. It takes 8 to 16 touches to get a person's attention. The same goes when leading a team. The most common mistake new leaders make is to assume everyone is hanging on their every word. They're not. Saying to do something 3 to 5 times isn't enough. Repeating isn't disrespectful, it's great leadership done right.  
]]></description>
      <pubDate>Fri, 16 Apr 2021 04:54:12 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-why-we-take-sides-how-to-exaggerate-when-doing-deals-great-leaders-repeat-themselves-Ti8Zgdg4</link>
      <enclosure length="3252964" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/5b2aaf3b-149a-4fdc-974b-40dc27fa9437/audio/93b17772-7115-4c37-9d95-63105058d3ca/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Why we take sides - How to exaggerate when doing deals - Great leaders repeat themselves</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/c45e3023-3c56-49ea-8de5-6f77f2a9bd01/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:08</itunes:duration>
      <itunes:summary>Three Things I Learned in Saas, Sports Tech &amp; Live Events 

1. Take some time…in the middle. The human brain can only process so much. When we&apos;re overloaded, as we all are now, we default to binary decision making. The either/or logical fallacy. It leads to Red/Blue, Vaccine/Never, With/Against us thinking. We are all guilty of it. Had a friend compliment another for &quot;being able to change their mind.&quot; What a sad place we&apos;ve found ourselves in. 

2. Getting fast and loose with ARR doesn&apos;t fool anyone. It&apos;s usually just a soft bullet point to match a narrative. We all feel pressure to exaggerate, usually b/c others are doing so. Just know diligence finds everything and being dishonest loses credibility which can&apos;t be earned back

3. It takes 8 to 16 touches to get a person&apos;s attention. The same goes when leading a team. The most common mistake new leaders make is to assume everyone is hanging on their every word. They&apos;re not. Saying to do something 3 to 5 times isn&apos;t enough. Repeating isn&apos;t disrespectful, it&apos;s great leadership done right. </itunes:summary>
      <itunes:subtitle>Three Things I Learned in Saas, Sports Tech &amp; Live Events 

1. Take some time…in the middle. The human brain can only process so much. When we&apos;re overloaded, as we all are now, we default to binary decision making. The either/or logical fallacy. It leads to Red/Blue, Vaccine/Never, With/Against us thinking. We are all guilty of it. Had a friend compliment another for &quot;being able to change their mind.&quot; What a sad place we&apos;ve found ourselves in. 

2. Getting fast and loose with ARR doesn&apos;t fool anyone. It&apos;s usually just a soft bullet point to match a narrative. We all feel pressure to exaggerate, usually b/c others are doing so. Just know diligence finds everything and being dishonest loses credibility which can&apos;t be earned back

3. It takes 8 to 16 touches to get a person&apos;s attention. The same goes when leading a team. The most common mistake new leaders make is to assume everyone is hanging on their every word. They&apos;re not. Saying to do something 3 to 5 times isn&apos;t enough. Repeating isn&apos;t disrespectful, it&apos;s great leadership done right. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e29e08f5-0ffc-4572-95a9-67610c87b4ab</guid>
      <title>Three Things: The new force majeure - Hospitality at the Olympics - Performance based sponsorships</title>
      <description><![CDATA[<ol><li>Companies have found a way to get a form of force majure into their contracts - and it is genius. Knowing a pandemic clause is too ambiguous, they are adding tiers of spend based on the allowed attendance. Fall below 25% allowed in the event, pay nothing. Over 50%? Pay the rate. We believe it will become the norm, as it already is in most tech contracts </li><li>Have heard from multiple sources Endeavor is the winner of the Paris '24, Milan '26, LA '28 hospitality provider shoot-out, which included CAA, Comcast, Legends and Quint. With Tokyo fan-less and Beijing a recent history repeat (2008) mired in political controversy, big upfronts needed for three marquee games in destination cities</li><li>Performance based sponsorship contracts are the rage but be very careful. They go both ways. One of the biggest benefits of live events deals is the uncapped upside. Buy into a crummy team, they turn it around, and the loyal buyer reaps rewards for years. One of my biggest mistakes: in 2013 we sponsored three teams. The fourth and last one out: the Golden State Warriors. Yes, the team who went on to win the title the next year and play in five straight finals. It was a three year deal at only $70k annually. That deal would be $400k today. Swing and a miss.</li></ol>
]]></description>
      <pubDate>Fri, 9 Apr 2021 14:46:01 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-the-new-force-majeure-hospitality-at-the-olympics-performance-based-sponsorships-TXUCdD_U</link>
      <content:encoded><![CDATA[<ol><li>Companies have found a way to get a form of force majure into their contracts - and it is genius. Knowing a pandemic clause is too ambiguous, they are adding tiers of spend based on the allowed attendance. Fall below 25% allowed in the event, pay nothing. Over 50%? Pay the rate. We believe it will become the norm, as it already is in most tech contracts </li><li>Have heard from multiple sources Endeavor is the winner of the Paris '24, Milan '26, LA '28 hospitality provider shoot-out, which included CAA, Comcast, Legends and Quint. With Tokyo fan-less and Beijing a recent history repeat (2008) mired in political controversy, big upfronts needed for three marquee games in destination cities</li><li>Performance based sponsorship contracts are the rage but be very careful. They go both ways. One of the biggest benefits of live events deals is the uncapped upside. Buy into a crummy team, they turn it around, and the loyal buyer reaps rewards for years. One of my biggest mistakes: in 2013 we sponsored three teams. The fourth and last one out: the Golden State Warriors. Yes, the team who went on to win the title the next year and play in five straight finals. It was a three year deal at only $70k annually. That deal would be $400k today. Swing and a miss.</li></ol>
]]></content:encoded>
      <enclosure length="4332205" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/7a41427c-d511-4f4f-a39f-cd40efffebe9/audio/af1b3ec0-2626-4145-a841-dad2cb2d591b/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: The new force majeure - Hospitality at the Olympics - Performance based sponsorships</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/df542963-942d-4892-afc0-4ae4792c3201/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:16</itunes:duration>
      <itunes:summary></itunes:summary>
      <itunes:subtitle></itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
      <itunes:season>2</itunes:season>
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    <item>
      <guid isPermaLink="false">1a724630-9f1f-432f-b31c-87cd0b13b511</guid>
      <title>Three Things: Be careful what we answer to - Why success is obvious while failure is unique - No rental cars on Maui? What does that mean?</title>
      <description><![CDATA[1.  It ain't what they call you, it's what you answer to. WC Fields. We all have labels. I was a jock but I answered to good student - which we addressed last week. At AEG they called us ticket salesman. We answered to entrepreneurial sales professional. At Stubhub they called us brokers. We answered to tech disruptors. At TicketManager they've called us niche. We answer to market creators.  I get called a lot of names. I answer to one. What we answer to defines the chances we take, what we think we can do, and where we end up. It sounds easier than it is. There are difficult moments where we have almost no leverage and we have to stand up for ourselves- I'll share one in the future from my experience at the Dodgers and again at AEG - but it is more important than we think. 

2. "All happy families resemble one another but each unhappy family fails in its own way." Business advice seems so obvious when offered by the successful. But when put together as "ands" not "ors", it is anything but. Check all the boxes or.....

3. There are no rental cars anywhere on Maui this week. Nor dinner reservations. Two months ago, we paid $16/day for a car and the island was empty. Walk-in anywhere even only at 30% capacity. Package sales are through the roof for future events and it isn't corporate - it's consumers paying super premiums for 2's and 4s. Everything our customers post is selling for over face- even the crappy games and parking passes. The faucet is turning on and gaining speed. If it continues - look out.  
]]></description>
      <pubDate>Fri, 2 Apr 2021 15:55:18 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-be-careful-what-we-answer-to-why-success-is-obvious-while-failure-is-unique-no-rental-cars-on-maui-what-does-that-mean-l8I3JBry</link>
      <enclosure length="3420616" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/cecbbc66-7871-4545-923c-03951aea130e/audio/639c64e9-764f-475e-abff-de456371a06c/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: Be careful what we answer to - Why success is obvious while failure is unique - No rental cars on Maui? What does that mean?</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/ff197619-78c3-4d86-95b1-d283720c690f/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:19</itunes:duration>
      <itunes:summary>1.  It ain&apos;t what they call you, it&apos;s what you answer to. WC Fields. We all have labels. I was a jock but I answered to good student - which we addressed last week. At AEG they called us ticket salesman. We answered to entrepreneurial sales professional. At Stubhub they called us brokers. We answered to tech disruptors. At TicketManager they&apos;ve called us niche. We answer to market creators.  I get called a lot of names. I answer to one. What we answer to defines the chances we take, what we think we can do, and where we end up. It sounds easier than it is. There are difficult moments where we have almost no leverage and we have to stand up for ourselves- I&apos;ll share one in the future from my experience at the Dodgers and again at AEG - but it is more important than we think. 

2. &quot;All happy families resemble one another but each unhappy family fails in its own way.&quot; Business advice seems so obvious when offered by the successful. But when put together as &quot;ands&quot; not &quot;ors&quot;, it is anything but. Check all the boxes or.....

3. There are no rental cars anywhere on Maui this week. Nor dinner reservations. Two months ago, we paid $16/day for a car and the island was empty. Walk-in anywhere even only at 30% capacity. Package sales are through the roof for future events and it isn&apos;t corporate - it&apos;s consumers paying super premiums for 2&apos;s and 4s. Everything our customers post is selling for over face- even the crappy games and parking passes. The faucet is turning on and gaining speed. If it continues - look out. </itunes:summary>
      <itunes:subtitle>1.  It ain&apos;t what they call you, it&apos;s what you answer to. WC Fields. We all have labels. I was a jock but I answered to good student - which we addressed last week. At AEG they called us ticket salesman. We answered to entrepreneurial sales professional. At Stubhub they called us brokers. We answered to tech disruptors. At TicketManager they&apos;ve called us niche. We answer to market creators.  I get called a lot of names. I answer to one. What we answer to defines the chances we take, what we think we can do, and where we end up. It sounds easier than it is. There are difficult moments where we have almost no leverage and we have to stand up for ourselves- I&apos;ll share one in the future from my experience at the Dodgers and again at AEG - but it is more important than we think. 

2. &quot;All happy families resemble one another but each unhappy family fails in its own way.&quot; Business advice seems so obvious when offered by the successful. But when put together as &quot;ands&quot; not &quot;ors&quot;, it is anything but. Check all the boxes or.....

3. There are no rental cars anywhere on Maui this week. Nor dinner reservations. Two months ago, we paid $16/day for a car and the island was empty. Walk-in anywhere even only at 30% capacity. Package sales are through the roof for future events and it isn&apos;t corporate - it&apos;s consumers paying super premiums for 2&apos;s and 4s. Everything our customers post is selling for over face- even the crappy games and parking passes. The faucet is turning on and gaining speed. If it continues - look out. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
      <itunes:season>2</itunes:season>
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      <title>Three Things: What I learned from selling a boxing sponsorship to a gentleman&apos;s club</title>
      <description><![CDATA[<p>Three Things I Learned in Saas, Sports Tech & Live Events</p><p> </p><p>What I learned selling a boxing sponsorship to a gentleman's club*</p><p> </p><p>In 2004, STAPLES Center hosted an HBO fight and we were contracted to sell sponsorship packages.</p><p> </p><p>I was assigned the inbound phone lines.. </p><p> </p><p>A call came in from Stars Planet, Inc which owned clubs in DTLA. David, the caller, asked what we would sell to his business</p><p> </p><p>After consulting with my boss, we sent over a list of what was available. Traditional packages including signage, tickets, and sought after inventory.</p><p> </p><p>We were wrong in all of our assumptions.</p><p> </p><p>David called a few days later and ordered the following assets:</p><p>* 10 tickets ringside on the TV side </p><p>* 6 signage placements in the concourse </p><p>* 10 bus parking passes </p><p>* 3 signage placements outside the building </p><p> </p><p>It was all undesirable inventory we didn't even know how to price. Eventually, the whole sponsorship was ~$110k, with the tickets being 90% of the cost. </p><p> </p><p>What did he do?</p><p>* He sent his talent to the fight draped in gear promoting his club near each sign</p><p>* The signage was all arrows pointing to his parking spots where... </p><p>* He had 10 shuttle busses taking guests to his club after the fight</p><p> </p><p>Here are the three things I learned from the time I sold a sponsorship to a strip club: </p><p>David called me on Monday to inform me it was the biggest night they'd had in ten years - and to invite me to the club "for a VIP experience you'll never forget" (I didn't go). </p><p> </p><p>Here are the three things I learned from the time I sold a sponsorship to a strip club: </p><ol><li>The customer knows their business far better than we ever will. We have to ask what they want before we build packages. Everything we suggested was wrong for his use case. What got the sale for us was that we gave him all the information and he knew what he wanted. If this were a competitive situation, we would have lost. (I have no doubt he was being coy for a reason given the circumstances) </li><li>Pricing is very difficult and too often  overlooked. To most, including the 12 core sponsors and the standard categories we sold to, what Stars Planet bought wasn't worth much. For his use case, they were the best assets and we underpriced them. We've learned that lesson over and over at TicketManager as well. </li><li>Experience is underrated - and getting more so. He knew his customers and what would work. Analytics, elimination of bias and innovation are necessary. But nearly all of the famous innovators stories had someone with extensive experience involved to help Apple, Google, Microsoft, Facebook grow in their markets. Whether investors or mentors, they are very public, just not as public as the founders. </li></ol><p> </p><p>* The three things intent is to share stories of what we've learned along the way. It is not to judge others, preach our beliefs and ethics, or discuss those decisions in the moment. If put in the situation today, I would ask off the deal and wouldn't put our team in that position. But that was a decision made from much higher up nearly 20 years ago. I'm not one to promote gentleman's clubs and am a financial supporter of the International Justice Mission. Please check them out and give if you can. It is a wonderful group changing lives every day. Becoming a Freedom Partner is only $24 a month. </p>
]]></description>
      <pubDate>Fri, 26 Mar 2021 15:57:41 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-what-i-learned-from-selling-a-boxing-sponsorship-to-a-gentlemans-club-bZ5apsU_</link>
      <content:encoded><![CDATA[<p>Three Things I Learned in Saas, Sports Tech & Live Events</p><p> </p><p>What I learned selling a boxing sponsorship to a gentleman's club*</p><p> </p><p>In 2004, STAPLES Center hosted an HBO fight and we were contracted to sell sponsorship packages.</p><p> </p><p>I was assigned the inbound phone lines.. </p><p> </p><p>A call came in from Stars Planet, Inc which owned clubs in DTLA. David, the caller, asked what we would sell to his business</p><p> </p><p>After consulting with my boss, we sent over a list of what was available. Traditional packages including signage, tickets, and sought after inventory.</p><p> </p><p>We were wrong in all of our assumptions.</p><p> </p><p>David called a few days later and ordered the following assets:</p><p>* 10 tickets ringside on the TV side </p><p>* 6 signage placements in the concourse </p><p>* 10 bus parking passes </p><p>* 3 signage placements outside the building </p><p> </p><p>It was all undesirable inventory we didn't even know how to price. Eventually, the whole sponsorship was ~$110k, with the tickets being 90% of the cost. </p><p> </p><p>What did he do?</p><p>* He sent his talent to the fight draped in gear promoting his club near each sign</p><p>* The signage was all arrows pointing to his parking spots where... </p><p>* He had 10 shuttle busses taking guests to his club after the fight</p><p> </p><p>Here are the three things I learned from the time I sold a sponsorship to a strip club: </p><p>David called me on Monday to inform me it was the biggest night they'd had in ten years - and to invite me to the club "for a VIP experience you'll never forget" (I didn't go). </p><p> </p><p>Here are the three things I learned from the time I sold a sponsorship to a strip club: </p><ol><li>The customer knows their business far better than we ever will. We have to ask what they want before we build packages. Everything we suggested was wrong for his use case. What got the sale for us was that we gave him all the information and he knew what he wanted. If this were a competitive situation, we would have lost. (I have no doubt he was being coy for a reason given the circumstances) </li><li>Pricing is very difficult and too often  overlooked. To most, including the 12 core sponsors and the standard categories we sold to, what Stars Planet bought wasn't worth much. For his use case, they were the best assets and we underpriced them. We've learned that lesson over and over at TicketManager as well. </li><li>Experience is underrated - and getting more so. He knew his customers and what would work. Analytics, elimination of bias and innovation are necessary. But nearly all of the famous innovators stories had someone with extensive experience involved to help Apple, Google, Microsoft, Facebook grow in their markets. Whether investors or mentors, they are very public, just not as public as the founders. </li></ol><p> </p><p>* The three things intent is to share stories of what we've learned along the way. It is not to judge others, preach our beliefs and ethics, or discuss those decisions in the moment. If put in the situation today, I would ask off the deal and wouldn't put our team in that position. But that was a decision made from much higher up nearly 20 years ago. I'm not one to promote gentleman's clubs and am a financial supporter of the International Justice Mission. Please check them out and give if you can. It is a wonderful group changing lives every day. Becoming a Freedom Partner is only $24 a month. </p>
]]></content:encoded>
      <enclosure length="5896182" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/4c85c9bd-5726-4ff9-8709-73b9d8820fe6/audio/e00d8c96-db1b-42ec-8c03-01cf38f8b8ca/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: What I learned from selling a boxing sponsorship to a gentleman&apos;s club</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/ca1da8c5-b6bc-4f42-a985-940e2595e140/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:53</itunes:duration>
      <itunes:summary>We discuss the business lessons I learned when I sold a boxing sponsorship to a gentleman&apos;s club. </itunes:summary>
      <itunes:subtitle>We discuss the business lessons I learned when I sold a boxing sponsorship to a gentleman&apos;s club. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
      <itunes:season>2</itunes:season>
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    <item>
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      <title>We are not our jobs and how identity can wreck havoc on founders - Respect the customer&apos;s process in sales - Never root for a candidate</title>
      <description><![CDATA[<p>1. Our job is not our identity. I played volleyball at a very high level growing up- for Nike, then USC and the U20 US National team. So did my sisters. The whole time, my dad would tell us "You are not a volleyball player. That is not your identity, it is something you do." His wisdom was lost on me but I listened. And it made my transition so much smoother than my teammates. I fell into that trap again the early years of TicketManager - thinking failure would define me b/c TicketManager was my identity. Avoid my mistake. And drop "what do you do" as an early question =) </p><p>2. The generic inbox is not a waste of time. For a salesperson, hearing "please email 'suppliers@acme.com' or the 'supplier portal' is a blow off…most of the time. Two of our earliest customers, both Fortune 50 companies, came from the generic inbox. One of which I had forgotten I filled out two years earlier. They signed on to become our biggest customer at the time. </p><p>3. Many great teammates genuinely care about others. It can expose a dangerous hiring flaw: They root for candidates. They're optimistic and want others to be successful. Unfortunately, great people can't save everyone. They have to focus on what drives the best results. A simple rule: if you find yourself rooting for a candidate, time to take a step back and ask: am I confident with the ball in their hands?</p>
]]></description>
      <pubDate>Fri, 19 Mar 2021 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/we-are-not-our-jobs-and-how-identity-can-wreck-havoc-on-founders-respect-the-customers-process-in-sales-never-root-for-a-candidate-gaKRqDmC</link>
      <content:encoded><![CDATA[<p>1. Our job is not our identity. I played volleyball at a very high level growing up- for Nike, then USC and the U20 US National team. So did my sisters. The whole time, my dad would tell us "You are not a volleyball player. That is not your identity, it is something you do." His wisdom was lost on me but I listened. And it made my transition so much smoother than my teammates. I fell into that trap again the early years of TicketManager - thinking failure would define me b/c TicketManager was my identity. Avoid my mistake. And drop "what do you do" as an early question =) </p><p>2. The generic inbox is not a waste of time. For a salesperson, hearing "please email 'suppliers@acme.com' or the 'supplier portal' is a blow off…most of the time. Two of our earliest customers, both Fortune 50 companies, came from the generic inbox. One of which I had forgotten I filled out two years earlier. They signed on to become our biggest customer at the time. </p><p>3. Many great teammates genuinely care about others. It can expose a dangerous hiring flaw: They root for candidates. They're optimistic and want others to be successful. Unfortunately, great people can't save everyone. They have to focus on what drives the best results. A simple rule: if you find yourself rooting for a candidate, time to take a step back and ask: am I confident with the ball in their hands?</p>
]]></content:encoded>
      <enclosure length="3611453" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/23d779a2-78c2-477d-b8e4-abce112bfaf5/audio/832f6eb5-a4f5-461d-ba8f-8828423f55e3/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>We are not our jobs and how identity can wreck havoc on founders - Respect the customer&apos;s process in sales - Never root for a candidate</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d4f6a33e-8871-43b8-82a2-3f3b44a60e6a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:30</itunes:duration>
      <itunes:summary>We explore why it is so important we define our identity and make certain it is not our jobs. 

We talk about some surprising early wins we got in selling which many are missing 

And we explore a very common hiring mistake - Rooting for candidates </itunes:summary>
      <itunes:subtitle>We explore why it is so important we define our identity and make certain it is not our jobs. 

We talk about some surprising early wins we got in selling which many are missing 

And we explore a very common hiring mistake - Rooting for candidates </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
      <itunes:season>2</itunes:season>
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    <item>
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      <title>What would you do? The time we were broke and got a miracle $350k check in the mail....by mistake</title>
      <description><![CDATA[<p>Would You Keep The Money? In early 2009, we were bootstrapping and close to the edge. We had ~$60k in the business. Total Then one day, a customer (a Fortune 100 company) sent us a check, by mistake, for $356k. It was double paying the business done in 2008. Pure profit. A lifesaver. I called the customer to alert them we were sending the check back. They said not to. Too much of an accounting issue. So we suggested keeping on file as a pre-payment. Again, they said not to. It would trigger a major audit which would cost the company far more than the check itself. They said to keep the money. They liked us. They knew we were small. And they didn't want to go through the hassle of getting the check returned. It was a mistake, but one we could benefit from. They were insistent. Here are the three things I learned from the time we got a miracle check in the mail - and what we did with the money. </p><p>1. How you handle every situation at the beginning of your company/career will shape your decisions in the future. $350k was a ton of money for a company of six people, three of which were not taking any paycheck. The numbers get bigger, but the stakes, and pressures, not get any higher. </p><p>2. Nothing is ever black and white. That's too easy. Satan dances in the gray area. This was the first time, but definitely not the last we had a very murky situation. </p><p>3. There are not kudos for doing the right thing. This ain't the movies. Usually those who do the right thing are mocked, fired or left behind. The game is a lot harder when you play it with the 'handicap' of telling the truth and having integrity. And it's worth it. We returned the check. I've proposed this scenario to many entrepreneur meetings, fireside chats and even to an ethics class at Pepperdine over the years. Although it seems like many would return the check when first hearing the story, the majority usually vote to keep it. Remember, he was insistent and sending it back, his company dealt in billions so this was a rounding error, and doing so could cost us his business - he was our second largest customer at the time. There were three of us running the company at the time and the vote was 2 to 1. It came down to a simple thought: He was being entrusted with the public shareholder's money and we didn't feel comfortable taking it.</p>
]]></description>
      <pubDate>Fri, 12 Mar 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/what-would-you-do-the-time-we-were-broke-and-got-a-miracle-350k-check-in-the-mailby-mistake-I1gHRALT</link>
      <content:encoded><![CDATA[<p>Would You Keep The Money? In early 2009, we were bootstrapping and close to the edge. We had ~$60k in the business. Total Then one day, a customer (a Fortune 100 company) sent us a check, by mistake, for $356k. It was double paying the business done in 2008. Pure profit. A lifesaver. I called the customer to alert them we were sending the check back. They said not to. Too much of an accounting issue. So we suggested keeping on file as a pre-payment. Again, they said not to. It would trigger a major audit which would cost the company far more than the check itself. They said to keep the money. They liked us. They knew we were small. And they didn't want to go through the hassle of getting the check returned. It was a mistake, but one we could benefit from. They were insistent. Here are the three things I learned from the time we got a miracle check in the mail - and what we did with the money. </p><p>1. How you handle every situation at the beginning of your company/career will shape your decisions in the future. $350k was a ton of money for a company of six people, three of which were not taking any paycheck. The numbers get bigger, but the stakes, and pressures, not get any higher. </p><p>2. Nothing is ever black and white. That's too easy. Satan dances in the gray area. This was the first time, but definitely not the last we had a very murky situation. </p><p>3. There are not kudos for doing the right thing. This ain't the movies. Usually those who do the right thing are mocked, fired or left behind. The game is a lot harder when you play it with the 'handicap' of telling the truth and having integrity. And it's worth it. We returned the check. I've proposed this scenario to many entrepreneur meetings, fireside chats and even to an ethics class at Pepperdine over the years. Although it seems like many would return the check when first hearing the story, the majority usually vote to keep it. Remember, he was insistent and sending it back, his company dealt in billions so this was a rounding error, and doing so could cost us his business - he was our second largest customer at the time. There were three of us running the company at the time and the vote was 2 to 1. It came down to a simple thought: He was being entrusted with the public shareholder's money and we didn't feel comfortable taking it.</p>
]]></content:encoded>
      <enclosure length="3955577" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/5a1718d3-c7c7-4879-a8aa-60d019207eb3/audio/be6e38e6-ec0e-4f3c-a3a9-36703429008c/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>What would you do? The time we were broke and got a miracle $350k check in the mail....by mistake</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/f8c9e131-b0b5-4c57-8fcb-8ab17359c9ba/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:52</itunes:duration>
      <itunes:summary>In 2009 we were broke. We had eight employees, most of which weren&apos;t getting paid, and we were struggling. 

Then, a miracle occurred. A $350k check arrived from one of our biggest customers. By mistake. And they told us to keep it. 

We explore what we did with the money and what we learned. </itunes:summary>
      <itunes:subtitle>In 2009 we were broke. We had eight employees, most of which weren&apos;t getting paid, and we were struggling. 

Then, a miracle occurred. A $350k check arrived from one of our biggest customers. By mistake. And they told us to keep it. 

We explore what we did with the money and what we learned. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>What I learned about business in 15 years with my best friend - our puppy, Hula</title>
      <description><![CDATA[<p>Tough week as we said goodbye to my best friend of 15 years, our puppy Hula. Who was with us for the entire thirteen year plus run of our business. </p><p>1. Ignore the odds. Hula was born a runt who became a giant. She had a heart murmur, life threatening allergies, and her knees went bad when she was 3. Didn't slow her at all. All businesses are told what our limitations are. Forget them. Heart is all that matters - and she had enough for us all.</p><p> 2. Just be there. In our earliest years, I struggled terribly with panic and anxiety which made it so I couldn't sleep. Every night, every single one, Hula would sit by my head and wait for me to fall, and stay, asleep. No advice, no answers- just making it clear I am loved and not alone. It changed (saved) my life and how we all interact together. It wasn't the experts I sought out who helped me, it was Her. </p><p>3. You can't do it alone. TicketManager has been a success story for so many. People have met here and gotten married. Others have made lifelong friends. And still others have made a lot of money. None of it happens without Her. We don’t get through '08-'10. She carried more weight than anyone will know. Your team isn't just your team - it is the loved ones around them who help them carry their cross. </p><p>I will miss You terribly 'My Dog My Love.' And am so thankful for our time together</p>
]]></description>
      <pubDate>Fri, 5 Mar 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/what-i-learned-in-about-business-in-15-years-with-my-best-friend-our-puppy-hula-XG8tsPqL</link>
      <content:encoded><![CDATA[<p>Tough week as we said goodbye to my best friend of 15 years, our puppy Hula. Who was with us for the entire thirteen year plus run of our business. </p><p>1. Ignore the odds. Hula was born a runt who became a giant. She had a heart murmur, life threatening allergies, and her knees went bad when she was 3. Didn't slow her at all. All businesses are told what our limitations are. Forget them. Heart is all that matters - and she had enough for us all.</p><p> 2. Just be there. In our earliest years, I struggled terribly with panic and anxiety which made it so I couldn't sleep. Every night, every single one, Hula would sit by my head and wait for me to fall, and stay, asleep. No advice, no answers- just making it clear I am loved and not alone. It changed (saved) my life and how we all interact together. It wasn't the experts I sought out who helped me, it was Her. </p><p>3. You can't do it alone. TicketManager has been a success story for so many. People have met here and gotten married. Others have made lifelong friends. And still others have made a lot of money. None of it happens without Her. We don’t get through '08-'10. She carried more weight than anyone will know. Your team isn't just your team - it is the loved ones around them who help them carry their cross. </p><p>I will miss You terribly 'My Dog My Love.' And am so thankful for our time together</p>
]]></content:encoded>
      <enclosure length="5800569" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/ded9d4d1-8eef-470c-b118-ee944c1ce363/audio/50229e09-3ab5-400d-b33f-e04fecd040a5/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>What I learned about business in 15 years with my best friend - our puppy, Hula</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/9cc91a7e-6167-4ca0-a3cb-caa5125edc97/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:47</itunes:duration>
      <itunes:summary>This past week we lost our family dog, and my best friend, Hula. We discuss what we learned from her in our 15 years together. </itunes:summary>
      <itunes:subtitle>This past week we lost our family dog, and my best friend, Hula. We discuss what we learned from her in our 15 years together. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>Piss soaked fight in the men&apos;s room week! What happens when the fight comes to you in business</title>
      <description><![CDATA[<p>1) Don’t pick fights. Better yet, avoid them at all costs. You never know what the other side has in them and the winner never wins without a cost. In business, too many big companies underestimate start-ups and smaller firms. Some of them have serious fight in them and won't take to bullying. </p><p>2) Better to be a Warrior in a garden than a gardener in a war. With #1 in mind, know companies will pick fights with you. Big firms will pick on you, talk down about you, and try to flex their size against you. Building your defense is no different than real life: prepare. Stress test your contracts, partnerships and culture. And know that being kind and being a killer when needed for your team are not mutually exclusive. </p><p>3) Have an impartial system for your internal sales fights. People fight over customers, commissions, queue time et al. We suggest a third party council which can be called on anytime there is an unclear disagreement. Giving your team a fair voice goes further than you think.</p>
]]></description>
      <pubDate>Fri, 26 Feb 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/piss-soaked-fight-in-the-mens-room-week-what-happens-when-the-fight-comes-to-you-in-business-_5qxuV_H</link>
      <content:encoded><![CDATA[<p>1) Don’t pick fights. Better yet, avoid them at all costs. You never know what the other side has in them and the winner never wins without a cost. In business, too many big companies underestimate start-ups and smaller firms. Some of them have serious fight in them and won't take to bullying. </p><p>2) Better to be a Warrior in a garden than a gardener in a war. With #1 in mind, know companies will pick fights with you. Big firms will pick on you, talk down about you, and try to flex their size against you. Building your defense is no different than real life: prepare. Stress test your contracts, partnerships and culture. And know that being kind and being a killer when needed for your team are not mutually exclusive. </p><p>3) Have an impartial system for your internal sales fights. People fight over customers, commissions, queue time et al. We suggest a third party council which can be called on anytime there is an unclear disagreement. Giving your team a fair voice goes further than you think.</p>
]]></content:encoded>
      <enclosure length="3828614" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/74e575e6-668b-4584-9b6b-c704db23922f/audio/ab8e9bd7-8d83-490e-94bf-25e127d5c808/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Piss soaked fight in the men&apos;s room week! What happens when the fight comes to you in business</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/72175ee0-ab6b-43b6-9eba-00e02ba92768/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:44</itunes:duration>
      <itunes:summary>What happens when the fight comes to you in business? </itunes:summary>
      <itunes:subtitle>What happens when the fight comes to you in business? </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">4c29544e-78c8-47e9-abf0-ced0e1f3f2f6</guid>
      <title>Mistakes we made while building what became an award winning culture</title>
      <description><![CDATA[<p>Here are four things we learned in building a team who wins culture awards over and over* </p><p>1. We learned to stop focusing on how people *should* think and started understanding how they *do* think. Instead of trying to find or create perfect people, we tried to create the best environment for imperfect people to succeed. </p><p>2. We learned "If you want to be loved, you have to give up trying to being liked" and it changed our leadership style. We stopped trying to be liked by many and started focusing on being loved by our community - for all of our faults and positives alike. It sounds nice, but it ain't for the faint of heart.</p><p> 3. We stopped caring if our team 'liked' each other - but demanded they respect one another. Friendships are nice but they are not necessary for success. There are people at our company who I'm not friends with - and I'm quite certain they don't 'like' me - but we respect one another and I trust them. We made it known success is quitting and working backwards from there. How are we helping them get to the place where they will quit successfully for us all and measure ourselves against that goal every single week.</p>
]]></description>
      <pubDate>Fri, 19 Feb 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/mistakes-we-made-while-building-what-became-an-award-winning-culture-p1_ZS2QP</link>
      <content:encoded><![CDATA[<p>Here are four things we learned in building a team who wins culture awards over and over* </p><p>1. We learned to stop focusing on how people *should* think and started understanding how they *do* think. Instead of trying to find or create perfect people, we tried to create the best environment for imperfect people to succeed. </p><p>2. We learned "If you want to be loved, you have to give up trying to being liked" and it changed our leadership style. We stopped trying to be liked by many and started focusing on being loved by our community - for all of our faults and positives alike. It sounds nice, but it ain't for the faint of heart.</p><p> 3. We stopped caring if our team 'liked' each other - but demanded they respect one another. Friendships are nice but they are not necessary for success. There are people at our company who I'm not friends with - and I'm quite certain they don't 'like' me - but we respect one another and I trust them. We made it known success is quitting and working backwards from there. How are we helping them get to the place where they will quit successfully for us all and measure ourselves against that goal every single week.</p>
]]></content:encoded>
      <enclosure length="4354497" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/60b54b9a-8bb3-45bd-bdb4-243ff527415a/audio/41ba131f-4cfb-49c6-9225-53edfb4a1ca5/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Mistakes we made while building what became an award winning culture</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/fbd66283-9b7f-41be-999a-bca82d142e2d/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:17</itunes:duration>
      <itunes:summary>We discuss all the speedbumps and wrong turns we made on the way to building what would become an award winning culture.</itunes:summary>
      <itunes:subtitle>We discuss all the speedbumps and wrong turns we made on the way to building what would become an award winning culture.</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">3e6aea1d-73ee-4137-b2e2-562a50373bdf</guid>
      <title>What our feeds are doing to our ability to think and act - The laws of power state winners win while losers lose - When analytics goes wrong</title>
      <description><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech and Live Events 1) The algorithm isn't helping young entrepreneurs. There are many influencers offering soundbites tailored to get attention or get you to like them. They are promoted in all our timelines - not just yours - creating a noise, bias and most dangerously- groupthink - while burying useful media. We've found the most applicable advice is a bit controversial and harder to find. Another poll on which WFH model we like is empty carbs. </p><p>2) When a measure becomes a target, it ceases to be a good measure. It took us years to engrain this foundation culturally as people today need gamification and instant successes - so they chase measures and not outcomes - and use those measures as justification for lack of performance. Bad companies chase KPI's of the day. Salespeople chase activity numbers. Marketers - vanity metrics. My to do list killed me until it became a progress list. </p><p>3) Winners Win and Losers lose. In The 48 Laws of Power, #10 is to "avoid the unhappy and the unlucky." Or, as he says more clearly - losers lose for reasons we sometimes don’t see. Avoid them. I've found the converse to be true as well, both in experience and in study. When you find winners, get near them. Overpay them. Know there's more than we're seeing as to why they keep winning. See: Tom Brady</p>
]]></description>
      <pubDate>Fri, 12 Feb 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/what-our-feeds-are-doing-to-our-ability-to-think-and-act-the-laws-of-power-state-winners-win-while-losers-lose-when-analytics-goes-wrong-_ufsukhg</link>
      <content:encoded><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech and Live Events 1) The algorithm isn't helping young entrepreneurs. There are many influencers offering soundbites tailored to get attention or get you to like them. They are promoted in all our timelines - not just yours - creating a noise, bias and most dangerously- groupthink - while burying useful media. We've found the most applicable advice is a bit controversial and harder to find. Another poll on which WFH model we like is empty carbs. </p><p>2) When a measure becomes a target, it ceases to be a good measure. It took us years to engrain this foundation culturally as people today need gamification and instant successes - so they chase measures and not outcomes - and use those measures as justification for lack of performance. Bad companies chase KPI's of the day. Salespeople chase activity numbers. Marketers - vanity metrics. My to do list killed me until it became a progress list. </p><p>3) Winners Win and Losers lose. In The 48 Laws of Power, #10 is to "avoid the unhappy and the unlucky." Or, as he says more clearly - losers lose for reasons we sometimes don’t see. Avoid them. I've found the converse to be true as well, both in experience and in study. When you find winners, get near them. Overpay them. Know there's more than we're seeing as to why they keep winning. See: Tom Brady</p>
]]></content:encoded>
      <enclosure length="3740109" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/8193c080-4ebd-442a-9658-03ef9f4d2bbc/audio/beb6b685-5ee2-4353-9d18-f46663b18406/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>What our feeds are doing to our ability to think and act - The laws of power state winners win while losers lose - When analytics goes wrong</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/fdfa0faa-b09c-4ef8-a21e-33f860cd7413/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:39</itunes:duration>
      <itunes:summary>We explore why social feeds like LinkedIn are creating dangerous group think. 

Talk about Robert Green&apos;s 48 Laws Of Power stating losers lose and winners win 

What happens when the measure becomes the goal and why it doesn&apos;t work </itunes:summary>
      <itunes:subtitle>We explore why social feeds like LinkedIn are creating dangerous group think. 

Talk about Robert Green&apos;s 48 Laws Of Power stating losers lose and winners win 

What happens when the measure becomes the goal and why it doesn&apos;t work </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>People Vote With Their Feet - Brands Have Incredible Power in Live - Tell Your Loved Ones You Love Their Scars</title>
      <description><![CDATA[Three Things I Learned In SaaS, Sports, Tech and Live Events

1. People vote with their feet. When evaluating a company, supervisor, customer or partner, forget the awards, the posts, the review sites and the trade mag features. Most awards are bought. Most features are in exchange for advertising/favors (we get offered them all the time). Review sites are fake/gamed. Pay attention to the team. Are they moving vertically when leaving? Are they staying? If not, you may have your answer. 

2. Brands are partners, not customers, and the numbers from the NFL enforce it. Too often, live events 'sell to' brands as if they're consumers. They're not. They're using the live event to sell their own products - that's what sponsorship really is - and we just got a ten month stress test on live sports as a marketing tool. Just wait until you see the #'s on engagement and growth these brands get from being there. 

3. Tell them you love their scars. We have people in our lives, personally and professionally, who carry their mistakes and insecurities like weights. They try to hide them. Make sure to let them know those scars aren't liabilities, they're usually why we appreciate them most. I knew I was with the one when she told me what she loved most about me was something I thought a blemish. 
]]></description>
      <pubDate>Fri, 5 Feb 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/people-vote-with-their-feet-brands-have-incredible-power-in-live-tell-your-loved-ones-you-love-their-scars-x_lfLbil</link>
      <enclosure length="3231870" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/faeea540-c910-4402-b90a-7fc59a91bf99/audio/f8b5984a-3ef2-44c0-959e-3d3d4a637ac5/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>People Vote With Their Feet - Brands Have Incredible Power in Live - Tell Your Loved Ones You Love Their Scars</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d5810b2a-5c6a-475b-9ebf-d6409dd0eb42/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:07</itunes:duration>
      <itunes:summary>Three Things I Learned In SaaS, Sports, Tech and Live Events

1. People vote with their feet. When evaluating a company, supervisor, customer or partner, forget the awards, the posts, the review sites and the trade mag features. Most awards are bought. Most features are in exchange for advertising/favors (we get offered them all the time). Review sites are fake/gamed. Pay attention to the team. Are they moving vertically when leaving? Are they staying? If not, you may have your answer. 

2. Brands are partners, not customers, and the numbers from the NFL enforce it. Too often, live events &apos;sell to&apos; brands as if they&apos;re consumers. They&apos;re not. They&apos;re using the live event to sell their own products - that&apos;s what sponsorship really is - and we just got a ten month stress test on live sports as a marketing tool. Just wait until you see the #&apos;s on engagement and growth these brands get from being there. 

3. Tell them you love their scars. We have people in our lives, personally and professionally, who carry their mistakes and insecurities like weights. They try to hide them. Make sure to let them know those scars aren&apos;t liabilities, they&apos;re usually why we appreciate them most. I knew I was with the one when she told me what she loved most about me was something I thought a blemish.</itunes:summary>
      <itunes:subtitle>Three Things I Learned In SaaS, Sports, Tech and Live Events

1. People vote with their feet. When evaluating a company, supervisor, customer or partner, forget the awards, the posts, the review sites and the trade mag features. Most awards are bought. Most features are in exchange for advertising/favors (we get offered them all the time). Review sites are fake/gamed. Pay attention to the team. Are they moving vertically when leaving? Are they staying? If not, you may have your answer. 

2. Brands are partners, not customers, and the numbers from the NFL enforce it. Too often, live events &apos;sell to&apos; brands as if they&apos;re consumers. They&apos;re not. They&apos;re using the live event to sell their own products - that&apos;s what sponsorship really is - and we just got a ten month stress test on live sports as a marketing tool. Just wait until you see the #&apos;s on engagement and growth these brands get from being there. 

3. Tell them you love their scars. We have people in our lives, personally and professionally, who carry their mistakes and insecurities like weights. They try to hide them. Make sure to let them know those scars aren&apos;t liabilities, they&apos;re usually why we appreciate them most. I knew I was with the one when she told me what she loved most about me was something I thought a blemish.</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">dc2b4b54-5a63-4c28-b7e4-7718a9b03c69</guid>
      <title>Three Things: GameStop, Wall St Bets &amp; Super Bowl Tickets- We&apos;ve Seen This Short Game Before...So What Next?</title>
      <description><![CDATA[<p>Chaos broke out this week when a group of retail investors took to a reddit message board to play a massive short squeeze on Wall St hedge funds using options on highly shorted companies GameStop, AMC, Blackberry, and others. </p><p> </p><p>Everyone chimed in from Elizabeth Warren to Elon Musk. </p><p> </p><p>We've seen this kind of short action before in sports business at the 2015 Super Bowl. A summary of what happened with a number of links can be found here: </p><p> </p><p>That squeeze got so out of control sellers who had sold Super Bowl tickets for $5k each were breaking their orders, paying the marketplaces the money back, then reselling to the speculators who had to cover their losses for $15k+. It  left the original buyers stranded in Arizona without tickets and a flimsy "money back guarantee." </p><p> </p><p>The marketplaces found themselves where Robinhood is today - having to decide between ethics, survival and what was best for their customers. </p><p> </p><p>The three things we learned from the infamous speculator squeeze of 2015 and how it forecasts the future for Robinhood, Wall St Bets and Gamestop. </p><p> </p><p>Much, much more in the video this week with many citations. </p><p> </p><ol><li>The consumer forgets quickly. There are a lot of pundits and competitors out there piling on Robinhood saying they cannot recover trust. Maybe. Maybe not. Robinhood sold out their customers so they could survive. It is that simple. The stakes are much higher than back then, but SeatGeek, TicketNetwork and Vivid Seats did the same- choosing to refund buyers instead of honor their obligations. StubHub and Ticketmaster famously took the losses. Six years later, nobody remembers and the StubHub CEO who did the right thing was out just 24 months later. <a href="http://www.espn.com/nfl/playoffs/2014/story/_/id/12255886/hundreds-super-bowl-tickets-fall-through">http://www.espn.com/nfl/playoffs/2014/story/_/id/12255886/hundreds-super-bowl-tickets-fall-through</a></li><li>"Money distorts the truth like a fat hippo in a thong." Robinhood is doing everything they can not to tell the real truth - they couldn't cover the upcoming action and had a liquidity problem. They had little choice. They either went down with the ship or lived to fight another day. Outlier events tank companies like the 2010 World Cup tanked Razor Gator. They did what they had to do. Just know that's what many people do in hard times and plan accordingly. <a href="https://www.cnbc.com/id/38428197">https://www.cnbc.com/id/38428197</a>" </li><li>Behold I send you out as sheep amidst the wolves." In every market there are many who believe the ends justify the means. Their word means nothing. " We all like to believe we'd run into the burning building, but until we feel that heat, we can never know" - Tenet. Every market has a majority who do what they do for money and power at all costs - morality and ethics be damned. Know they're out there. Hedge Funds. Bad guy brokers. Don’t budge. "Better is a little righteousness, than vast revenues without justice." - Proverbs 16:8. The sheep will win in the end. Stick together.  </li></ol>
]]></description>
      <pubDate>Fri, 29 Jan 2021 20:26:34 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/three-things-gamestop-wall-st-bets-super-bowl-tickets-weve-seen-this-short-game-beforeso-what-next-qsQRME0n</link>
      <content:encoded><![CDATA[<p>Chaos broke out this week when a group of retail investors took to a reddit message board to play a massive short squeeze on Wall St hedge funds using options on highly shorted companies GameStop, AMC, Blackberry, and others. </p><p> </p><p>Everyone chimed in from Elizabeth Warren to Elon Musk. </p><p> </p><p>We've seen this kind of short action before in sports business at the 2015 Super Bowl. A summary of what happened with a number of links can be found here: </p><p> </p><p>That squeeze got so out of control sellers who had sold Super Bowl tickets for $5k each were breaking their orders, paying the marketplaces the money back, then reselling to the speculators who had to cover their losses for $15k+. It  left the original buyers stranded in Arizona without tickets and a flimsy "money back guarantee." </p><p> </p><p>The marketplaces found themselves where Robinhood is today - having to decide between ethics, survival and what was best for their customers. </p><p> </p><p>The three things we learned from the infamous speculator squeeze of 2015 and how it forecasts the future for Robinhood, Wall St Bets and Gamestop. </p><p> </p><p>Much, much more in the video this week with many citations. </p><p> </p><ol><li>The consumer forgets quickly. There are a lot of pundits and competitors out there piling on Robinhood saying they cannot recover trust. Maybe. Maybe not. Robinhood sold out their customers so they could survive. It is that simple. The stakes are much higher than back then, but SeatGeek, TicketNetwork and Vivid Seats did the same- choosing to refund buyers instead of honor their obligations. StubHub and Ticketmaster famously took the losses. Six years later, nobody remembers and the StubHub CEO who did the right thing was out just 24 months later. <a href="http://www.espn.com/nfl/playoffs/2014/story/_/id/12255886/hundreds-super-bowl-tickets-fall-through">http://www.espn.com/nfl/playoffs/2014/story/_/id/12255886/hundreds-super-bowl-tickets-fall-through</a></li><li>"Money distorts the truth like a fat hippo in a thong." Robinhood is doing everything they can not to tell the real truth - they couldn't cover the upcoming action and had a liquidity problem. They had little choice. They either went down with the ship or lived to fight another day. Outlier events tank companies like the 2010 World Cup tanked Razor Gator. They did what they had to do. Just know that's what many people do in hard times and plan accordingly. <a href="https://www.cnbc.com/id/38428197">https://www.cnbc.com/id/38428197</a>" </li><li>Behold I send you out as sheep amidst the wolves." In every market there are many who believe the ends justify the means. Their word means nothing. " We all like to believe we'd run into the burning building, but until we feel that heat, we can never know" - Tenet. Every market has a majority who do what they do for money and power at all costs - morality and ethics be damned. Know they're out there. Hedge Funds. Bad guy brokers. Don’t budge. "Better is a little righteousness, than vast revenues without justice." - Proverbs 16:8. The sheep will win in the end. Stick together.  </li></ol>
]]></content:encoded>
      <enclosure length="6928549" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/d76ae695-a701-4f3b-afd2-dd7c09fbbd54/audio/262d7d75-3330-4758-a255-a49611d2dc6c/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Three Things: GameStop, Wall St Bets &amp; Super Bowl Tickets- We&apos;ve Seen This Short Game Before...So What Next?</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d3e42b6c-1840-4df4-98bd-af8a970b0c44/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:57</itunes:duration>
      <itunes:summary>We discuss the events in the stock market of the past week and how they apply to the Super Bowl ticket market of 2015. 

We&apos;ve seen this before. People got hurt. Brands had to make very difficult decisions choosing between their well-being and their customers well-being. And there wasn&apos;t much fallout. 
</itunes:summary>
      <itunes:subtitle>We discuss the events in the stock market of the past week and how they apply to the Super Bowl ticket market of 2015. 

We&apos;ve seen this before. People got hurt. Brands had to make very difficult decisions choosing between their well-being and their customers well-being. And there wasn&apos;t much fallout. 
</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>2</itunes:season>
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      <title>The arms race heats up in sports property consulting - Private equity impact on sports and Super Bowl tickets - Don&apos;t sell out. Ever.</title>
      <description><![CDATA[We discuss the upcoming arms race in sports property consulting
How private equity money has changed the Super Bowl Ticket market in only 5 years 
and why we won't sell out - and those who suggest as much are worth of ignoring 
]]></description>
      <pubDate>Fri, 22 Jan 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-arms-race-heats-up-in-sports-property-consulting-private-equity-impact-on-sports-and-super-bowl-tickets-dont-sell-out-ever-hQVQdT9p</link>
      <enclosure length="2855817" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/1df79ae8-e6cf-4735-b173-bc121bc812eb/audio/b6f1f8b6-2e90-44e3-a1bb-47e858662437/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>The arms race heats up in sports property consulting - Private equity impact on sports and Super Bowl tickets - Don&apos;t sell out. Ever.</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/516ab191-7a3e-4b54-9fed-65cc8d02b640/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:43</itunes:duration>
      <itunes:summary>We discuss the upcoming arms race in sports property consulting
How private equity money has changed the Super Bowl Ticket market in only 5 years 
and why we won&apos;t sell out - and those who suggest as much are worth of ignoring</itunes:summary>
      <itunes:subtitle>We discuss the upcoming arms race in sports property consulting
How private equity money has changed the Super Bowl Ticket market in only 5 years 
and why we won&apos;t sell out - and those who suggest as much are worth of ignoring</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">671bdf25-ca38-44c6-8091-35fc17522b2c</guid>
      <title>Why everything a leader says is scrutinized - Why teams take the credit (and is a good thing) - and how flossing applies to your remote work strategy</title>
      <description><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech and Live Events</p><p> </p><p>1) "The only thing I could ever give him credit for is hiring me." Many give little credit to those who enabled their success. I was the same way It's not personal. Just know that's likely how your team sees it and that's a good thing.  (And don't be that person….) </p><p>2) Only 30% of the population flosses. "So many come in here and, by the looks of their gums, they just started flossing this week to try and trick us." Flossing is cheap, easy, and has painful consequences if not done. How do you think people view that job they don't love? We tried the "trust your people" for a long time. It works, for a few. What's better for us? Clear and measurable metrics to keep us all moving! </p><p>3) Chekhov's gun is a dramatic principle that every element in a story must be necessary. Your business conversations are no different. Have a purpose in all you do. If we don't, we fall into Hemingway's trap. Ernest mocked Chekhov's gun by introducing unnecessary characters into "The Art of the Short Story" then didn't reference them again. It led to unbridled conjecture. The audience will read into everything you say - even if you don't mean them to. Your team…no different. </p>
]]></description>
      <pubDate>Fri, 15 Jan 2021 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/why-everything-a-leader-says-is-scrutinized-why-teams-take-the-credit-and-is-a-good-thing-and-how-flossing-applies-to-your-remote-work-strategy-eQ3pJixx</link>
      <content:encoded><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech and Live Events</p><p> </p><p>1) "The only thing I could ever give him credit for is hiring me." Many give little credit to those who enabled their success. I was the same way It's not personal. Just know that's likely how your team sees it and that's a good thing.  (And don't be that person….) </p><p>2) Only 30% of the population flosses. "So many come in here and, by the looks of their gums, they just started flossing this week to try and trick us." Flossing is cheap, easy, and has painful consequences if not done. How do you think people view that job they don't love? We tried the "trust your people" for a long time. It works, for a few. What's better for us? Clear and measurable metrics to keep us all moving! </p><p>3) Chekhov's gun is a dramatic principle that every element in a story must be necessary. Your business conversations are no different. Have a purpose in all you do. If we don't, we fall into Hemingway's trap. Ernest mocked Chekhov's gun by introducing unnecessary characters into "The Art of the Short Story" then didn't reference them again. It led to unbridled conjecture. The audience will read into everything you say - even if you don't mean them to. Your team…no different. </p>
]]></content:encoded>
      <enclosure length="3184311" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/f8e74176-152a-48a7-91a5-9ec91fe58a5b/audio/8f66db6f-c32d-4dfc-8060-41cdefacc878/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Why everything a leader says is scrutinized - Why teams take the credit (and is a good thing) - and how flossing applies to your remote work strategy</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/23196374-ff39-4b07-8fa2-b24cffdc30f1/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:04</itunes:duration>
      <itunes:summary>In today&apos;s episode we discuss how Chekhov&apos;s gun applies to your business and leadership  - hint: everything you say matters 

We discuss how only 30% of people floss every day and what that has to do with a work-from-home or trust-your-employees strategy 

And we learn why a great leader makes their team think they did it all themselves. (Lao Tzu) </itunes:summary>
      <itunes:subtitle>In today&apos;s episode we discuss how Chekhov&apos;s gun applies to your business and leadership  - hint: everything you say matters 

We discuss how only 30% of people floss every day and what that has to do with a work-from-home or trust-your-employees strategy 

And we learn why a great leader makes their team think they did it all themselves. (Lao Tzu) </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">af7604c9-1629-477b-a74f-ad9bcd781171</guid>
      <title>10 Years to $10mm ARR - How to negotiate with channel partners - Why internal competition is necessary</title>
      <description><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech and Live Events </p><p>1. <strong>"10 years to 10m ARR."</strong> The social media gurus talk often about the growth rate needed for your saas to be a unicorn. Don't get too roped in by black-and-white approaches to business. We've had a number of successful private equity firms looking for "10 years to 10m in ARR." Many more friends who took that path and eventually became massive success - some unicorns. </p><p>2. <strong>Don't ever pay for meetings</strong>. Pay for outcomes. There so many vendors, channel partners, value-added resellers, consultants and the like out there who will want to "help" you sell. Many of them are compensated by meetings or introductions. It's a trap. Say no and offer much more for outcomes. If they won't agree to the terms your sales team does - run. </p><p>3. <strong>Internal competition</strong>, denounced and disliked by many in the moment, is necessary and must be encouraged. I lamented constantly fighting for the starting job in my prep and college career in the moment. Looking back now, what a blessing it was. That chip on Tom Brady's shoulder? Google Drew Henson's high school recruitment. Competition internally is good for everyone, even when they don't like it in the moment.</p>
]]></description>
      <pubDate>Sat, 9 Jan 2021 06:54:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/10-years-to-10mm-arr-how-to-negotiate-with-channel-partners-why-internal-competition-is-necessary-Aezo_Sbn</link>
      <content:encoded><![CDATA[<p>Three Things I Learned In SaaS, Sports, Tech and Live Events </p><p>1. <strong>"10 years to 10m ARR."</strong> The social media gurus talk often about the growth rate needed for your saas to be a unicorn. Don't get too roped in by black-and-white approaches to business. We've had a number of successful private equity firms looking for "10 years to 10m in ARR." Many more friends who took that path and eventually became massive success - some unicorns. </p><p>2. <strong>Don't ever pay for meetings</strong>. Pay for outcomes. There so many vendors, channel partners, value-added resellers, consultants and the like out there who will want to "help" you sell. Many of them are compensated by meetings or introductions. It's a trap. Say no and offer much more for outcomes. If they won't agree to the terms your sales team does - run. </p><p>3. <strong>Internal competition</strong>, denounced and disliked by many in the moment, is necessary and must be encouraged. I lamented constantly fighting for the starting job in my prep and college career in the moment. Looking back now, what a blessing it was. That chip on Tom Brady's shoulder? Google Drew Henson's high school recruitment. Competition internally is good for everyone, even when they don't like it in the moment.</p>
]]></content:encoded>
      <enclosure length="3871159" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/ed861bff-88c5-4dcd-8706-c3ae67e85d83/audio/7cd7554f-8a12-4eba-a885-9a2410830759/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>10 Years to $10mm ARR - How to negotiate with channel partners - Why internal competition is necessary</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/33671548-fa32-4ca5-a593-c18ac9984788/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:47</itunes:duration>
      <itunes:summary>We discuss very successful exits which don&apos;t meet the VC prognosticators social media pressure 

How to negotiate with channel partners, referral partners, agencies, and executives who promise to sell your product for you (they won&apos;t) 

And we dive into how internal competition has impacted me in my career and how it has created greats like Hall of Famers and Super Bowl champions. </itunes:summary>
      <itunes:subtitle>We discuss very successful exits which don&apos;t meet the VC prognosticators social media pressure 

How to negotiate with channel partners, referral partners, agencies, and executives who promise to sell your product for you (they won&apos;t) 

And we dive into how internal competition has impacted me in my career and how it has created greats like Hall of Famers and Super Bowl champions. </itunes:subtitle>
      <itunes:keywords>tickets, sponsorships, founders, entrepreneur, sports marketing, sports business, tech, entrepreneurship, enterprise saas, start-ups, ticketing, saas, technology, live events, sales, marketing, sports biz, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
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      <title>How to cope with the urge to quit. How to assure we don&apos;t miss the next big thing. The best snippet I saw in 2020</title>
      <description><![CDATA[<ol><li>Everybody wants to quit sometimes, especially in the very early days or hard days which many experienced for the first time in 2020. And that's normal. If handled poorly, however, it can be terminal to your business. It happens to every leader no matter the position on the org chart at some point - Check out Numbers 11:10 where Moses quits. I get calls from friends at "the top" regularly. It's imperative to find a safe outlet who isn't involved in the business. Many use YPO, Vista, small groups, therapists or friends</li><li>Big industry changes happen in bunches. 2021 will bring lots of new ideas, new companies, and ideas as there is such a major societal change. Network with up and coming buisnesses equally with incumbents. It's a critical mistake many made with us. Our incumbent competitors ignored, threatened and mocked us. Many partners did too. We benefited from a similar situation coming out of the '08 meltdown. </li><li>My favorite for the year: "You're on a rock going 65,000 mph around the sun. Your entire existence is a miracle. Don’t be afraid." - Jon Gordon. So many layers in business and personally. This was the first full year of the three things. I hope some enjoyed it as much as I enjoyed doing it. Happy New Year! </li></ol>
]]></description>
      <pubDate>Fri, 1 Jan 2021 19:31:42 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-cope-with-the-urge-to-quit-how-to-assure-we-dont-miss-the-next-big-thing-the-best-snippet-i-saw-in-2020-YyQoMBG5</link>
      <content:encoded><![CDATA[<ol><li>Everybody wants to quit sometimes, especially in the very early days or hard days which many experienced for the first time in 2020. And that's normal. If handled poorly, however, it can be terminal to your business. It happens to every leader no matter the position on the org chart at some point - Check out Numbers 11:10 where Moses quits. I get calls from friends at "the top" regularly. It's imperative to find a safe outlet who isn't involved in the business. Many use YPO, Vista, small groups, therapists or friends</li><li>Big industry changes happen in bunches. 2021 will bring lots of new ideas, new companies, and ideas as there is such a major societal change. Network with up and coming buisnesses equally with incumbents. It's a critical mistake many made with us. Our incumbent competitors ignored, threatened and mocked us. Many partners did too. We benefited from a similar situation coming out of the '08 meltdown. </li><li>My favorite for the year: "You're on a rock going 65,000 mph around the sun. Your entire existence is a miracle. Don’t be afraid." - Jon Gordon. So many layers in business and personally. This was the first full year of the three things. I hope some enjoyed it as much as I enjoyed doing it. Happy New Year! </li></ol>
]]></content:encoded>
      <enclosure length="3072544" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/fe2070ae-b18b-4926-b4c5-78def6a8fc26/audio/83928db4-59a6-4e13-811b-70ca093ab30a/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>How to cope with the urge to quit. How to assure we don&apos;t miss the next big thing. The best snippet I saw in 2020</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7fa4e076-10a9-48df-8206-2220d8cbfad7/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:58</itunes:duration>
      <itunes:summary>We explore how to cope with the urge to quit when times get tough- especially in the early days of your start-up or career. 

We discuss our experience in 2008 and 2009 with incumbents as they addressed up and coming new companies and themes. 

And finally, we start the new year with the best snippet I read in 2020. </itunes:summary>
      <itunes:subtitle>We explore how to cope with the urge to quit when times get tough- especially in the early days of your start-up or career. 

We discuss our experience in 2008 and 2009 with incumbents as they addressed up and coming new companies and themes. 

And finally, we start the new year with the best snippet I read in 2020. </itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>2</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e590db8a-fe25-4ef6-9bb7-6852b32f48d1</guid>
      <title>How to handle stress and decision making during chaos</title>
      <description><![CDATA[How do we handle stress and hard decisions during chaotic events? What helps us center ourselves to make better decisions and stay focused on our long-term life goals? 

1) If you want to make GOD laugh, tell HIM about your plans. When the world fell apart, we did what we always do - plan for everything. We laid out eight models. Then we got to work. Nine months later? None of those scenarios were close to what happened. That preparation helped a lot. But being flexible was much more useful.

2) "Life will decide for you." Great advice for nearly every situation. When leading a company, there are never ending decisions - and none of them are easy (as covered earlier-https://www.linkedin.com/posts/anthonyknopp_three-random-things-i-learnedheard-this-activity-6618944043286167553-Ai-d). It is always a good idea to buy time and, often, life will show a clear path.

3) Make time to set down your cross. In March, our world was falling apart. Every night was sleepless. Loved ones dying and companies disappearing. Having been through 2008, I put a calendar invite to "have a drink and thank the LORD." for December 21st. We made it. Many didn't. Smile. Take a drink, or a smoke, or a deep breath, or whatever it is you do. Then…onward knowing we'll never be tested with what we can't handle (1 Cor 10:13) 
]]></description>
      <pubDate>Fri, 25 Dec 2020 18:23:28 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-handle-stress-and-decision-making-during-chaos-ryPnZnd8</link>
      <enclosure length="3078022" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/22540e34-f8c4-4ca6-8520-f86a389a3879/audio/d3cd107d-ed4e-404a-b0c2-a1b915e0eec6/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>How to handle stress and decision making during chaos</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7975c054-057e-4f5c-a46c-425e38b90c8b/3000x3000/thumbnail-3.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:57</itunes:duration>
      <itunes:summary>How do we handle stress and hard decisions during chaotic events? What helps us center ourselves to make better decisions and stay focused on our long-term life goals? 

1) If you want to make GOD laugh, tell HIM about your plans. When the world fell apart, we did what we always do - plan for everything. We laid out eight models. Then we got to work. Nine months later? None of those scenarios were close to what happened. That preparation helped a lot. But being flexible was much more useful.

2) &quot;Life will decide for you.&quot; Great advice for nearly every situation. When leading a company, there are never ending decisions - and none of them are easy (as covered earlier-https://www.linkedin.com/posts/anthonyknopp_three-random-things-i-learnedheard-this-activity-6618944043286167553-Ai-d). It is always a good idea to buy time and, often, life will show a clear path.

3) Make time to set down your cross. In March, our world was falling apart. Every night was sleepless. Loved ones dying and companies disappearing. Having been through 2008, I put a calendar invite to &quot;have a drink and thank the LORD.&quot; for December 21st. We made it. Many didn&apos;t. Smile. Take a drink, or a smoke, or a deep breath, or whatever it is you do. Then…onward knowing we&apos;ll never be tested with what we can&apos;t handle (1 Cor 10:13)</itunes:summary>
      <itunes:subtitle>How do we handle stress and hard decisions during chaotic events? What helps us center ourselves to make better decisions and stay focused on our long-term life goals? 

1) If you want to make GOD laugh, tell HIM about your plans. When the world fell apart, we did what we always do - plan for everything. We laid out eight models. Then we got to work. Nine months later? None of those scenarios were close to what happened. That preparation helped a lot. But being flexible was much more useful.

2) &quot;Life will decide for you.&quot; Great advice for nearly every situation. When leading a company, there are never ending decisions - and none of them are easy (as covered earlier-https://www.linkedin.com/posts/anthonyknopp_three-random-things-i-learnedheard-this-activity-6618944043286167553-Ai-d). It is always a good idea to buy time and, often, life will show a clear path.

3) Make time to set down your cross. In March, our world was falling apart. Every night was sleepless. Loved ones dying and companies disappearing. Having been through 2008, I put a calendar invite to &quot;have a drink and thank the LORD.&quot; for December 21st. We made it. Many didn&apos;t. Smile. Take a drink, or a smoke, or a deep breath, or whatever it is you do. Then…onward knowing we&apos;ll never be tested with what we can&apos;t handle (1 Cor 10:13)</itunes:subtitle>
      <itunes:keywords>sponsorships, sports business, sports tech, tech, entrepreneurship, start-ups, saas, technology, live events, sponsorship, sports</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>25</itunes:episode>
      <itunes:season>1</itunes:season>
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    <item>
      <guid isPermaLink="false">5dd0fbbb-339a-4c3a-a933-078b2496ad3a</guid>
      <title>How Did You Know When To Start Your Own Business?</title>
      <description><![CDATA[<p>We explore what led us to start our own company including</p><ol><li>The most common question asked is "how did you do this." Truth is, I dont know. The answer I keep coming back to: we were willing to make a lot of mistakes and, once we jumped, the economy collapsed and we didn't have any choice but to continue</li><li>The driving force was fear of regret. We talked about it often. We were more afraid of ending our careers working for somebody else and wondering 'what if.' It trumped all else, good and bad. If we ended up there, at least we tried. </li><li>It can't be a side hustle. We did a few of those and there are a lot of successes that way. We would have failed. Put aside six months of untouchable cash in case you fail (we didn't- stupid mistake) and then remove the safety net. Your will to survive will surprise you. </li></ol>
]]></description>
      <pubDate>Fri, 18 Dec 2020 08:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-did-you-know-when-to-start-your-own-business-R9bxtL4P</link>
      <content:encoded><![CDATA[<p>We explore what led us to start our own company including</p><ol><li>The most common question asked is "how did you do this." Truth is, I dont know. The answer I keep coming back to: we were willing to make a lot of mistakes and, once we jumped, the economy collapsed and we didn't have any choice but to continue</li><li>The driving force was fear of regret. We talked about it often. We were more afraid of ending our careers working for somebody else and wondering 'what if.' It trumped all else, good and bad. If we ended up there, at least we tried. </li><li>It can't be a side hustle. We did a few of those and there are a lot of successes that way. We would have failed. Put aside six months of untouchable cash in case you fail (we didn't- stupid mistake) and then remove the safety net. Your will to survive will surprise you. </li></ol>
]]></content:encoded>
      <enclosure length="3865228" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/577b80ae-f0ae-4575-824d-af95de9e3528/audio/2bf6e0c4-bcf6-4cb3-a3ea-9f50bccbf51b/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>How Did You Know When To Start Your Own Business?</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/a11d0e6e-8b69-4bdc-9978-adbbc3d70296/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:46</itunes:duration>
      <itunes:summary>We explore what led us to finally start our own business and tips we&apos;d give a new entrepreneur</itunes:summary>
      <itunes:subtitle>We explore what led us to finally start our own business and tips we&apos;d give a new entrepreneur</itunes:subtitle>
      <itunes:keywords>new business, jobs in sports, business, sponsorships, sports business, tech, entrepreneurship, start-ups, founder, saas, sports biz</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>24</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
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      <title>Should I Take a Ticket Sales Job? Should I Take an SDR Job In Tech?</title>
      <description><![CDATA[<p>Should I take a Ticket Sales or SDR job edition.</p><p> </p><p>A common piece of advice when starting your career is to find what you love and get your foot in the door. There are a lot of examples - Jack Welch at GE, Erik Spoelstra of the HEAT, Bill Belichick of the Patriots, Barry Diller etc. Businesses and teams use these inspirational anomalies to recruit. </p><p> </p><p>I started in a Ticket Sales job and I've managed SDR's for 15 years. Three things I learned about taking a ticket sales/tech SDR job</p><p> </p><p>1. If you don't want to sell for your career - not IN your career- FOR your career, do not take an SDR job. The most common mistake made. It is a sure fire way to failure. It's okay to not love sales or even to be good at it. </p><p> </p><p>2. Stay away from the Hunger Games. A common, and lazy, approach is to hire a large class of underpaid kids and promise the top few will get promoted. Add in the gossip, favoritism and nepotism, and it makes them death traps for careers.</p><p> </p><p>3. Nothing matters more than reputation - both company and department. At many firms, SDRs are viewed as second rater citizens. They'll never tell you this in the interview, but it limits upward mobility</p>
]]></description>
      <pubDate>Fri, 11 Dec 2020 16:28:29 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/should-i-take-an-entry-level-sales-job-in-ticket-sales-or-as-an-sdr-SsRtdi6H</link>
      <content:encoded><![CDATA[<p>Should I take a Ticket Sales or SDR job edition.</p><p> </p><p>A common piece of advice when starting your career is to find what you love and get your foot in the door. There are a lot of examples - Jack Welch at GE, Erik Spoelstra of the HEAT, Bill Belichick of the Patriots, Barry Diller etc. Businesses and teams use these inspirational anomalies to recruit. </p><p> </p><p>I started in a Ticket Sales job and I've managed SDR's for 15 years. Three things I learned about taking a ticket sales/tech SDR job</p><p> </p><p>1. If you don't want to sell for your career - not IN your career- FOR your career, do not take an SDR job. The most common mistake made. It is a sure fire way to failure. It's okay to not love sales or even to be good at it. </p><p> </p><p>2. Stay away from the Hunger Games. A common, and lazy, approach is to hire a large class of underpaid kids and promise the top few will get promoted. Add in the gossip, favoritism and nepotism, and it makes them death traps for careers.</p><p> </p><p>3. Nothing matters more than reputation - both company and department. At many firms, SDRs are viewed as second rater citizens. They'll never tell you this in the interview, but it limits upward mobility</p>
]]></content:encoded>
      <enclosure length="6138447" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/6a491346-d907-4853-8f0d-7136e36fb956/audio/4c69181c-4f1a-4222-936c-8b8daad21580/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Should I Take a Ticket Sales Job? Should I Take an SDR Job In Tech?</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/d2dae0f9-24fa-4635-bc10-bc2a7a76e273/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:06:08</itunes:duration>
      <itunes:summary>We discuss what we&apos;ve learned about taking entry level ticket sales jobs, what an SDR should look for in a technology sales opportunity and how these decisions impact our careers. </itunes:summary>
      <itunes:subtitle>We discuss what we&apos;ve learned about taking entry level ticket sales jobs, what an SDR should look for in a technology sales opportunity and how these decisions impact our careers. </itunes:subtitle>
      <itunes:keywords>sponsorships, founders, sports business, entrepreneurship, start-ups, sports tickets, technology, live events, sponsorship, ticket sales, sports jobs</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>23</itunes:episode>
      <itunes:season>1</itunes:season>
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    <item>
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      <title>How To Deliver Bad News To A Team - The Infamous &quot;Promotion, Promotion, Promotion....Cinnamon Rolls&quot; Meeting</title>
      <description><![CDATA[<p>Promotion, promotion, promotion, cinnamon roll edition.  </p><p> </p><p>How Not To Deliver Bad News  </p><p> </p><p>In spring 2004 it was clear an NHL work stoppage was coming. Our team of 20+ salespeople sold full-time through the summer. Then we hoped for a season. As the games were cancelled, we "lost" the commission we would have earned. Finally, the season was cancelled and a meeting called the next morning for an hour earlier than our start time.  </p><p> </p><p>Finally there would be answers. How would commission be handled? Were we being furloughed? Laid-off? When?</p><p> </p><p>The room was set up with 6 managers in the front, the rest in a U around the room and plates of cinnamon rolls in the middle. It was the single most tone deaf experience in my career as management announced promotions for one another  giving them new revenue streams to manage and raises while we'd all just lost tens of thousands.  </p><p> </p><p>It concluded with management smiling and  encouraging us to "enjoy the cinnamon rolls!"  </p><p> </p><p>That meeting shaped my career. Three things I learned- all applicable today:  </p><p> </p><p>1) Never announce your own good fortune to a team getting no benefit from it. It ruins morale and serves no benefit. That includes the self-aggrandizing individual achievement press releases and posts.  </p><p> </p><p>2) If you get a "cinnamon roll," it's time to go find somewhere you're appreciated elsewhere.  </p><p> </p><p>3) Always be learning. As Matthew McConaughey says: To find out who you are you can first decide who you are not. Nobody on any team I serve will ever feel like that. Ever.  </p><p> </p><p>The story has a happy ending. Three of us did leave- two are CEOs of $100mm+ businesses and another is a multi-millionaire.  </p><p> </p><p>Oh….and I didn't eat any cinnamon rolls. (And if you know me, you know I LOVE cinnamon rolls).</p>
]]></description>
      <pubDate>Fri, 4 Dec 2020 12:43:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-deliver-bad-news-to-a-team-the-infamous-promotion-promotion-promotioncinnamon-rolls-meeting-zJOs8kSb</link>
      <content:encoded><![CDATA[<p>Promotion, promotion, promotion, cinnamon roll edition.  </p><p> </p><p>How Not To Deliver Bad News  </p><p> </p><p>In spring 2004 it was clear an NHL work stoppage was coming. Our team of 20+ salespeople sold full-time through the summer. Then we hoped for a season. As the games were cancelled, we "lost" the commission we would have earned. Finally, the season was cancelled and a meeting called the next morning for an hour earlier than our start time.  </p><p> </p><p>Finally there would be answers. How would commission be handled? Were we being furloughed? Laid-off? When?</p><p> </p><p>The room was set up with 6 managers in the front, the rest in a U around the room and plates of cinnamon rolls in the middle. It was the single most tone deaf experience in my career as management announced promotions for one another  giving them new revenue streams to manage and raises while we'd all just lost tens of thousands.  </p><p> </p><p>It concluded with management smiling and  encouraging us to "enjoy the cinnamon rolls!"  </p><p> </p><p>That meeting shaped my career. Three things I learned- all applicable today:  </p><p> </p><p>1) Never announce your own good fortune to a team getting no benefit from it. It ruins morale and serves no benefit. That includes the self-aggrandizing individual achievement press releases and posts.  </p><p> </p><p>2) If you get a "cinnamon roll," it's time to go find somewhere you're appreciated elsewhere.  </p><p> </p><p>3) Always be learning. As Matthew McConaughey says: To find out who you are you can first decide who you are not. Nobody on any team I serve will ever feel like that. Ever.  </p><p> </p><p>The story has a happy ending. Three of us did leave- two are CEOs of $100mm+ businesses and another is a multi-millionaire.  </p><p> </p><p>Oh….and I didn't eat any cinnamon rolls. (And if you know me, you know I LOVE cinnamon rolls).</p>
]]></content:encoded>
      <enclosure length="2402743" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/6301878c-7efc-4172-b3dc-b9045b7e14f4/audio/141dee54-18e5-4a92-849d-4954d755cf3d/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>How To Deliver Bad News To A Team - The Infamous &quot;Promotion, Promotion, Promotion....Cinnamon Rolls&quot; Meeting</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/4ee4d63f-6688-4bce-b342-207d756a063b/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:02:15</itunes:duration>
      <itunes:summary>We recall the worst run meeting we&apos;ve ever been and what we learned about delivering bad news to your team. 

The three things we learned from the 2004-05 NHL Hockey lock-out. </itunes:summary>
      <itunes:subtitle>We recall the worst run meeting we&apos;ve ever been and what we learned about delivering bad news to your team. 

The three things we learned from the 2004-05 NHL Hockey lock-out. </itunes:subtitle>
      <itunes:keywords>sponsorships, sports business, entrepreneurship, saas, software as a service, sales, sponsorship</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
      <itunes:season>1</itunes:season>
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    <item>
      <guid isPermaLink="false">04cbb7dd-2801-4541-8a81-2a9d9b6ce461</guid>
      <title>Why Optimists Grow Your Career While Pessimists Kill It - Find The Resilient &amp; Stay Near Them - Always Play The Long Game</title>
      <description><![CDATA[<p>2020 Thanksgiving Thankful For Edition 1. Optimists. Cycles happen and that's when the tough get going. It's also when the paralyzed, the pessimists and the naysayers get loud. I'm thankful for those who don't accept what's "supposed to be." I've learned they will lift your career to the highest highs. There aren't many of them as it's always easier to be a pessimist. Pessimism isn't fun, even when you win. 2. The resilient. We work in live events. And here we are, still standing on Thanksgiving. I'm thankful for our team and investors. When we went through our hiring and capital raise processes, we had mentors who demanded discipline which seemed overdone- even moving us away from some flashy VCs and hires. Character matters and is too often overlooked for price 3. Patience. Cycles, in the moment, feel like forever. In the grand scheme of things, they're not. Ten months without pay in 2004 felt like a lifetime. 14 months in 2008/09 broke me. I shouldn't have let it. This is a long cycle, but in the course of a 45 year career, it's a blip. I learned to play the long game years ago. I hope you do too. Ignore all those out there looking for a quick Covid buck. Play the long game.</p>
]]></description>
      <pubDate>Fri, 27 Nov 2020 12:44:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/why-optimists-grow-your-career-while-pessimists-kill-it-find-the-resilient-stay-near-them-always-play-the-long-game-QhDC0D3J</link>
      <content:encoded><![CDATA[<p>2020 Thanksgiving Thankful For Edition 1. Optimists. Cycles happen and that's when the tough get going. It's also when the paralyzed, the pessimists and the naysayers get loud. I'm thankful for those who don't accept what's "supposed to be." I've learned they will lift your career to the highest highs. There aren't many of them as it's always easier to be a pessimist. Pessimism isn't fun, even when you win. 2. The resilient. We work in live events. And here we are, still standing on Thanksgiving. I'm thankful for our team and investors. When we went through our hiring and capital raise processes, we had mentors who demanded discipline which seemed overdone- even moving us away from some flashy VCs and hires. Character matters and is too often overlooked for price 3. Patience. Cycles, in the moment, feel like forever. In the grand scheme of things, they're not. Ten months without pay in 2004 felt like a lifetime. 14 months in 2008/09 broke me. I shouldn't have let it. This is a long cycle, but in the course of a 45 year career, it's a blip. I learned to play the long game years ago. I hope you do too. Ignore all those out there looking for a quick Covid buck. Play the long game.</p>
]]></content:encoded>
      <enclosure length="2318765" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/930f47a5-fa37-4ce1-87c7-c2a6c836e5e6/audio/9aaa77b5-437f-407a-9991-65e2f8d41c5c/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>Why Optimists Grow Your Career While Pessimists Kill It - Find The Resilient &amp; Stay Near Them - Always Play The Long Game</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:02:24</itunes:duration>
      <itunes:summary>In our Thanksgiving 2020 episode, we share what we are thankful for during this crazy pandemic year and how these blessings have helped our career and our business. </itunes:summary>
      <itunes:subtitle>In our Thanksgiving 2020 episode, we share what we are thankful for during this crazy pandemic year and how these blessings have helped our career and our business. </itunes:subtitle>
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      <title>Avoid Hiring Other Company&apos;s Bad Habits - How To Hire Loyalty</title>
      <description><![CDATA[<p>Three random things I learned/heard this week in saas, sports, tech, and live events: 1) "Don't hire other company's bad habits." Erika Nardini of Barstool caused a stir when putting an SDR on blast for a poorly written solicitation email*. Where you learn your craft matters. It is not the SDR's fault her company is teaching crappy habits. But it is hurting her development and stalling her ability to grow her career. Worse, the experience SDRs gain is what they 'sell' to their next employer. Make it worthwhile </p><p>2) In 2001, I got my first job in July. 9/11 hit sixty days in. In 2004, My pay got cut 75% for ten months due to the hockey lockout. In 2008, we were only one year into our new co. when it all fell down and our investor jumped ship. We didn't make any money personally for 14 months. In 2020, well we all know that story. And our generation has had it easiest of all. Find the resilient - especially now </p><p>3) "Hearts and minds. You can buy a person's hands. You can buy a person's back. But hearts and minds are only given voluntarily." With all the layoffs, furloughs and pay cuts, this saying has never been more important. The live events industry is gonna see who was buying culture awards and who was actually winning em when the lights come back on.</p>
]]></description>
      <pubDate>Fri, 20 Nov 2020 12:50:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/avoid-hiring-other-companys-bad-habits-how-to-hire-loyalty-bQdmYxc7</link>
      <content:encoded><![CDATA[<p>Three random things I learned/heard this week in saas, sports, tech, and live events: 1) "Don't hire other company's bad habits." Erika Nardini of Barstool caused a stir when putting an SDR on blast for a poorly written solicitation email*. Where you learn your craft matters. It is not the SDR's fault her company is teaching crappy habits. But it is hurting her development and stalling her ability to grow her career. Worse, the experience SDRs gain is what they 'sell' to their next employer. Make it worthwhile </p><p>2) In 2001, I got my first job in July. 9/11 hit sixty days in. In 2004, My pay got cut 75% for ten months due to the hockey lockout. In 2008, we were only one year into our new co. when it all fell down and our investor jumped ship. We didn't make any money personally for 14 months. In 2020, well we all know that story. And our generation has had it easiest of all. Find the resilient - especially now </p><p>3) "Hearts and minds. You can buy a person's hands. You can buy a person's back. But hearts and minds are only given voluntarily." With all the layoffs, furloughs and pay cuts, this saying has never been more important. The live events industry is gonna see who was buying culture awards and who was actually winning em when the lights come back on.</p>
]]></content:encoded>
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      <itunes:title>Avoid Hiring Other Company&apos;s Bad Habits - How To Hire Loyalty</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/6dd5d919-ab24-4498-803b-4e318b78b9ab/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:00</itunes:duration>
      <itunes:summary>We dive into Barstool Sports CEO Erika Nardini&apos;s &quot;Rachelgate&quot; - where she put a Sales Development Rep (SDR) on blast for a bad email - and why bad habits cost years of development. 

We talk about hard times in careers, what we learn from them, and how to hire loyal and resilient team mates. 

And we share a great piece of advice from a multiple time CEO which may expose some companies who have been buying &quot;best places to work&quot; awards instead of winning them. </itunes:summary>
      <itunes:subtitle>We dive into Barstool Sports CEO Erika Nardini&apos;s &quot;Rachelgate&quot; - where she put a Sales Development Rep (SDR) on blast for a bad email - and why bad habits cost years of development. 

We talk about hard times in careers, what we learn from them, and how to hire loyal and resilient team mates. 

And we share a great piece of advice from a multiple time CEO which may expose some companies who have been buying &quot;best places to work&quot; awards instead of winning them. </itunes:subtitle>
      <itunes:keywords>tickets, sponsorships, sports business, tech, entrepreneurship, start-ups, ticketing, founder, sports tickets, saas, technology, sales, sponsorship</itunes:keywords>
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      <title>How to treat competitors - One person off script can kill a deal - Some life advice from Mama Knopp about fitting in</title>
      <description><![CDATA[In this week's episode, we discuss how to view your competition, and how they likely view view. 

We explore how just one person off script can kill a deal and how that happened to Nike with the future two-time MVP Steph Curry (and us with FedEx)

Finally we share a story about trying to fit in during middle school and some life advice which changed how we viewed friendship and business. 

1) Treat competition with respect. It's not unlikely you'll end up teammates down the road 
2) It just takes one person off script to kill a deal. Ask "Steve" Curry 
3) Surround yourself with those who fill your cup. Especially when looking at what's next  
]]></description>
      <pubDate>Fri, 6 Nov 2020 17:56:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-treat-competitors-one-person-off-script-can-kill-a-deal-some-life-advice-from-mama-knopp-about-fitting-in-oy_sqlSH</link>
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      <itunes:title>How to treat competitors - One person off script can kill a deal - Some life advice from Mama Knopp about fitting in</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:02:50</itunes:duration>
      <itunes:summary>In this week&apos;s episode, we discuss how to view your competition, and how they likely view view. 

We explore how just one person off script can kill a deal and how that happened to Nike with the future two-time MVP Steph Curry (and us with FedEx)

Finally we share a story about trying to fit in during middle school and some life advice which changed how we viewed friendship and business. 

1) Treat competition with respect. It&apos;s not unlikely you&apos;ll end up teammates down the road 
2) It just takes one person off script to kill a deal. Ask &quot;Steve&quot; Curry 
3) Surround yourself with those who fill your cup. Especially when looking at what&apos;s next </itunes:summary>
      <itunes:subtitle>In this week&apos;s episode, we discuss how to view your competition, and how they likely view view. 

We explore how just one person off script can kill a deal and how that happened to Nike with the future two-time MVP Steph Curry (and us with FedEx)

Finally we share a story about trying to fit in during middle school and some life advice which changed how we viewed friendship and business. 

1) Treat competition with respect. It&apos;s not unlikely you&apos;ll end up teammates down the road 
2) It just takes one person off script to kill a deal. Ask &quot;Steve&quot; Curry 
3) Surround yourself with those who fill your cup. Especially when looking at what&apos;s next </itunes:subtitle>
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      <title>The difference between networking &amp; selling - What to do with tough feedback - Hard convos coming in the NBA</title>
      <description><![CDATA[We explore the often misunderstood difference between networking and selling and why it separates great salespeople from good ones. 

We get tough feedback from our teams. We discuss how to handle it and what to do with it. 

And finally, the NBA is coming back December 22nd and there are some hard convos on the way if fans are to return 

 1) Hard conversations on the way in the NBA 
2) Consider the source of feedback before making decisions - especially in the job search 
3) Networking vs Selling 
]]></description>
      <pubDate>Fri, 30 Oct 2020 14:07:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/the-difference-between-networking-selling-what-to-do-with-tough-feedback-hard-convos-coming-in-the-nba-HlH_fesO</link>
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      <itunes:title>The difference between networking &amp; selling - What to do with tough feedback - Hard convos coming in the NBA</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
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      <itunes:duration>00:02:55</itunes:duration>
      <itunes:summary>We explore the often misunderstood difference between networking and selling and why it separates great salespeople from good ones. 

We get tough feedback from our teams. We discuss how to handle it and what to do with it. 

And finally, the NBA is coming back December 22nd and there are some hard convos on the way if fans are to return 

 1) Hard conversations on the way in the NBA 
2) Consider the source of feedback before making decisions - especially in the job search 
3) Networking vs Selling</itunes:summary>
      <itunes:subtitle>We explore the often misunderstood difference between networking and selling and why it separates great salespeople from good ones. 

We get tough feedback from our teams. We discuss how to handle it and what to do with it. 

And finally, the NBA is coming back December 22nd and there are some hard convos on the way if fans are to return 

 1) Hard conversations on the way in the NBA 
2) Consider the source of feedback before making decisions - especially in the job search 
3) Networking vs Selling</itunes:subtitle>
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      <itunes:episode>18</itunes:episode>
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      <title>How and why to do due diligence - Only hire who you can work for - Pressure is a privilege</title>
      <description><![CDATA[We explore how and why due diligence is so important to all we do and what that's meant in our journey. 

We discuss what our role is as a leader when hiring a team. 

And we learn that pressure is a privilege for only a select few.  
]]></description>
      <pubDate>Fri, 23 Oct 2020 14:24:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-and-why-to-do-due-diligence-only-hire-who-you-can-work-for-pressure-is-a-privilege-MmoVERz9</link>
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      <itunes:title>How and why to do due diligence - Only hire who you can work for - Pressure is a privilege</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/04948c27-f342-4829-8346-fa0606295abb/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:11</itunes:duration>
      <itunes:summary>We explore how and why due diligence is so important to all we do and what that&apos;s meant in our journey. 

We discuss what our role is as a leader when hiring a team. 

And we learn that pressure is a privilege for only a select few. </itunes:summary>
      <itunes:subtitle>We explore how and why due diligence is so important to all we do and what that&apos;s meant in our journey. 

We discuss what our role is as a leader when hiring a team. 

And we learn that pressure is a privilege for only a select few. </itunes:subtitle>
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      <itunes:episode>17</itunes:episode>
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      <title>How to view SPACs in sports - How to get real information on companies selling - Why to be authentic with your team no matter what</title>
      <description><![CDATA[<p>Three Random Things I Learned In SaaS, Sports, Tech & Live Events for the week of October 15th, 2020. The three things is a collection of weekly ideas, notes and experiences we have while building businesses in enterprise software as a service, the sports industry, technology, and live events. Real advice from real entrepreneurs we hope can help others along the way. </p><p>1. SPACs and sports </p><p>2. The Spin Zone </p><p>3. Authenticity, Hypocrisy and Culture</p>
]]></description>
      <pubDate>Fri, 16 Oct 2020 15:10:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-view-spacs-in-sports-how-to-get-real-information-on-companies-selling-why-to-be-authentic-with-your-team-no-matter-what-ju0jAnFV</link>
      <content:encoded><![CDATA[<p>Three Random Things I Learned In SaaS, Sports, Tech & Live Events for the week of October 15th, 2020. The three things is a collection of weekly ideas, notes and experiences we have while building businesses in enterprise software as a service, the sports industry, technology, and live events. Real advice from real entrepreneurs we hope can help others along the way. </p><p>1. SPACs and sports </p><p>2. The Spin Zone </p><p>3. Authenticity, Hypocrisy and Culture</p>
]]></content:encoded>
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      <itunes:title>How to view SPACs in sports - How to get real information on companies selling - Why to be authentic with your team no matter what</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/1063f704-3542-4092-84d4-8eeac76947f6/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:32</itunes:duration>
      <itunes:summary>We explore how the recent explosion in SPACs will impact sports and sports technology over the coming years 

How you can get real information on company sales despite the many misleading headlines where mediocre deals and returns are represented as huge wins or mutual partings of ways 

And why we&apos;ve chosen to be authentic with our team no matter what. There is too much hypocrisy out there and it is a major differentiator for your team. </itunes:summary>
      <itunes:subtitle>We explore how the recent explosion in SPACs will impact sports and sports technology over the coming years 

How you can get real information on company sales despite the many misleading headlines where mediocre deals and returns are represented as huge wins or mutual partings of ways 

And why we&apos;ve chosen to be authentic with our team no matter what. There is too much hypocrisy out there and it is a major differentiator for your team. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
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      <title>NBA Finals Sagging Ratings - How To Approach Intellectual Property - China&apos;s Live Events Resurgence</title>
      <description><![CDATA[In this episode we discuss the NBA's sagging finals ratings. 

Why China's post-Covid tourism resurgence doesn't signal the same for the North American live events industry. 

And thoughts and advice on your new groundbreaking idea and how to 'protect' it.  
]]></description>
      <pubDate>Fri, 9 Oct 2020 16:52:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/nba-finals-sagging-ratings-how-to-approach-intellectual-property-chinas-live-events-resurgence-ocPsopww</link>
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      <itunes:title>NBA Finals Sagging Ratings - How To Approach Intellectual Property - China&apos;s Live Events Resurgence</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/7ecf3252-0b4d-4138-af89-984041d8626a/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:05</itunes:duration>
      <itunes:summary>In this episode we discuss the NBA&apos;s sagging finals ratings. 

Why China&apos;s post-Covid tourism resurgence doesn&apos;t signal the same for the North American live events industry. 

And thoughts and advice on your new groundbreaking idea and how to &apos;protect&apos; it. </itunes:summary>
      <itunes:subtitle>In this episode we discuss the NBA&apos;s sagging finals ratings. 

Why China&apos;s post-Covid tourism resurgence doesn&apos;t signal the same for the North American live events industry. 

And thoughts and advice on your new groundbreaking idea and how to &apos;protect&apos; it. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
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      <itunes:episode>15</itunes:episode>
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      <title>Everyone In Business Has Imposter Syndrome - What&apos;s You &amp; What&apos;s Your Brand - Why To Keep A Journal</title>
      <description><![CDATA[We discuss Imposter Syndrome, how to understand whether you're getting the attention or if the brand is opening doors for you (hint: it's often the brand) and why keeping a journal has been great for us.  
]]></description>
      <pubDate>Fri, 2 Oct 2020 17:11:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/everyone-in-business-has-imposter-syndrome-whats-you-whats-your-brand-why-to-keep-a-journal-_Cy_UOhg</link>
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      <itunes:title>Everyone In Business Has Imposter Syndrome - What&apos;s You &amp; What&apos;s Your Brand - Why To Keep A Journal</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/84b5388e-1d0c-4ca4-9a7b-af2a97d3b3c7/3000x3000/three-things-banner.jpg?aid=rss_feed"/>
      <itunes:duration>00:03:31</itunes:duration>
      <itunes:summary>We discuss Imposter Syndrome, how to understand whether you&apos;re getting the attention or if the brand is opening doors for you (hint: it&apos;s often the brand) and why keeping a journal has been great for us. </itunes:summary>
      <itunes:subtitle>We discuss Imposter Syndrome, how to understand whether you&apos;re getting the attention or if the brand is opening doors for you (hint: it&apos;s often the brand) and why keeping a journal has been great for us. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
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      <itunes:episode>14</itunes:episode>
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      <title>How To Handle The Haters - What To Expect In Court - How Live Events Pros Should Handle The Shutdown</title>
      <description><![CDATA[1. Live events professionals cannot stall out. We need to move while events are on pause 
2. "Do you really want to leave this decision to a politician in a costume"  - some of the best advice I've gotten on lawsuits
3. If you build something beautiful others only have two choices 1) build their own or 2) tear it down. How do we handle the haters.  
]]></description>
      <pubDate>Fri, 25 Sep 2020 15:22:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-handle-the-haters-what-to-expect-in-court-how-live-events-pros-should-handle-the-shutdown-fUeuzgml</link>
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      <itunes:title>How To Handle The Haters - What To Expect In Court - How Live Events Pros Should Handle The Shutdown</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/67a33d1b-b024-4904-8fc9-57617b4e8a24/3000x3000/thumbnail.jpg?aid=rss_feed"/>
      <itunes:duration>00:01:41</itunes:duration>
      <itunes:summary>1. Live events professionals cannot stall out. We need to move while events are on pause 
2. &quot;Do you really want to leave this decision to a politician in a costume&quot;  - some of the best advice I&apos;ve gotten on lawsuits
3. If you build something beautiful others only have two choices 1) build their own or 2) tear it down. How do we handle the haters. </itunes:summary>
      <itunes:subtitle>1. Live events professionals cannot stall out. We need to move while events are on pause 
2. &quot;Do you really want to leave this decision to a politician in a costume&quot;  - some of the best advice I&apos;ve gotten on lawsuits
3. If you build something beautiful others only have two choices 1) build their own or 2) tear it down. How do we handle the haters. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
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      <itunes:episode>13</itunes:episode>
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      <title>Why Time Is A Salesperson&apos;s Most Costly Asset - How Distraction Ruins A Company - Seek Out The No&apos;s</title>
      <description><![CDATA[<p>1. Time is all that matters to great salespeople. They don't "have to make 500 calls," they know they only "have" ~500 calls before time expires. They don't even look at activity stats. Once they see the world through the time lense, they prioritize what closes deals. They don't waste time on people who can't say yes. They get to No quickly. They ruthlessly eliminate busywork. Like Bill Walsh says - "The score will take care of itself" </p><p>2. Why use destruction when distraction works better. "If I were Satan, I wouldn't destroy the church with big bombs. I would distract them with the two to three things they disagree on so they didn't pay attention to the hundreds they do agree on. Little bombs over and over. Then, they'll destroy themselves." Yikes. We've seen dynasty's crumble over the little bombs. Teams, countries and businesses. Covid is hurting us all so badly but we have to keep our attention on the little bombs. </p><p>3. Find someone close to you who cares about you enough to tell you No. We're so blessed as entrepreneurs to have done this for so long. As such, we get contacted about ideas- many of which won't work. It's so hard to say no for two reasons: 1) it hurts feelings and 2) even if you're right, many will dislike you for it.</p>
]]></description>
      <pubDate>Fri, 18 Sep 2020 15:36:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/why-time-is-a-salespersons-most-costly-asset-how-distraction-ruins-a-company-seek-out-the-nos-AMBHS500</link>
      <content:encoded><![CDATA[<p>1. Time is all that matters to great salespeople. They don't "have to make 500 calls," they know they only "have" ~500 calls before time expires. They don't even look at activity stats. Once they see the world through the time lense, they prioritize what closes deals. They don't waste time on people who can't say yes. They get to No quickly. They ruthlessly eliminate busywork. Like Bill Walsh says - "The score will take care of itself" </p><p>2. Why use destruction when distraction works better. "If I were Satan, I wouldn't destroy the church with big bombs. I would distract them with the two to three things they disagree on so they didn't pay attention to the hundreds they do agree on. Little bombs over and over. Then, they'll destroy themselves." Yikes. We've seen dynasty's crumble over the little bombs. Teams, countries and businesses. Covid is hurting us all so badly but we have to keep our attention on the little bombs. </p><p>3. Find someone close to you who cares about you enough to tell you No. We're so blessed as entrepreneurs to have done this for so long. As such, we get contacted about ideas- many of which won't work. It's so hard to say no for two reasons: 1) it hurts feelings and 2) even if you're right, many will dislike you for it.</p>
]]></content:encoded>
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      <itunes:title>Why Time Is A Salesperson&apos;s Most Costly Asset - How Distraction Ruins A Company - Seek Out The No&apos;s</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/4ebd2d9f-f441-49b7-b72a-3ff3eaac543f/57dde007-08a7-4a8d-b5bf-f17157dc37af/3000x3000/thumbnail-9-21-20.jpg?aid=rss_feed"/>
      <itunes:duration>00:05:45</itunes:duration>
      <itunes:summary>In this episode we discuss how a number one salesperson views time and their calendar. 

Why small differences, not the big ones, tear our companies, and our communities, apart 

And who we must surround ourselves with so we can hear the word No when we need to. </itunes:summary>
      <itunes:subtitle>In this episode we discuss how a number one salesperson views time and their calendar. 

Why small differences, not the big ones, tear our companies, and our communities, apart 

And who we must surround ourselves with so we can hear the word No when we need to. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
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      <title>We All Pay the Sins Of The Past - Why Equity Is Common In Partnerships - Use Bad Incentives To Win</title>
      <description><![CDATA[In this episode we discuss how our business will always pay for the sins of others in the past, and how we can adapt 

We talk about how partnerships are no longer only about the money with incumbents taking equity stakes in their new business partners 

And we share how the bad sales and marketing incentives of your competition are your best advantage 
]]></description>
      <pubDate>Fri, 4 Sep 2020 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/we-all-pay-the-sins-of-the-past-why-equity-is-common-in-partnerships-use-bad-incentives-to-win-zuIr6SJK</link>
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      <itunes:title>We All Pay the Sins Of The Past - Why Equity Is Common In Partnerships - Use Bad Incentives To Win</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:duration>00:05:09</itunes:duration>
      <itunes:summary>In this episode we discuss how our business will always pay for the sins of others in the past, and how we can adapt 

We talk about how partnerships are no longer only about the money with incumbents taking equity stakes in their new business partners 

And we share how the bad sales and marketing incentives of your competition are your best advantage</itunes:summary>
      <itunes:subtitle>In this episode we discuss how our business will always pay for the sins of others in the past, and how we can adapt 

We talk about how partnerships are no longer only about the money with incumbents taking equity stakes in their new business partners 

And we share how the bad sales and marketing incentives of your competition are your best advantage</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
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      <itunes:season>1</itunes:season>
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      <title>How To Handle Business Mortality - Wisdom Learned Through Young Heartbreak - What Your Team Is Saying About You When You&apos;re Not Around</title>
      <description><![CDATA[We discuss how to cope with the fear of zero when starting and growing a business. 

We share some lifelong, and simple, wisdom learned through young heartbreak 

And finally, we discuss what your team is saying about you when you're not around - and an exercise to make us all better 
]]></description>
      <pubDate>Fri, 28 Aug 2020 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-to-handle-business-mortality-wisdom-learned-through-young-heartbreak-what-your-team-is-saying-about-you-when-youre-not-around-ig961S6Y</link>
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      <itunes:title>How To Handle Business Mortality - Wisdom Learned Through Young Heartbreak - What Your Team Is Saying About You When You&apos;re Not Around</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:duration>00:04:14</itunes:duration>
      <itunes:summary>We discuss how to cope with the fear of zero when starting and growing a business. 

We share some lifelong, and simple, wisdom learned through young heartbreak 

And finally, we discuss what your team is saying about you when you&apos;re not around - and an exercise to make us all better</itunes:summary>
      <itunes:subtitle>We discuss how to cope with the fear of zero when starting and growing a business. 

We share some lifelong, and simple, wisdom learned through young heartbreak 

And finally, we discuss what your team is saying about you when you&apos;re not around - and an exercise to make us all better</itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>How &quot;Ladder Leapers&quot; Hurt Business - How to Lose Business - Never Fear Executives, Sell to Them</title>
      <description><![CDATA[In this episode we discuss how to handle "Ladder Leapers" when selling into big companies. 

We share our experiences losing bids and how the many times we won their business later 

and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans.  
]]></description>
      <pubDate>Fri, 31 Jul 2020 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/how-ladder-leapers-hurt-business-how-to-lose-business-never-fear-executives-sell-to-them-HYOg4sGL</link>
      <enclosure length="3316269" type="audio/mpeg" url="https://cdn.simplecast.com/audio/00b6ae63-62b8-4d97-afc1-e191dfe74a2e/episodes/a204ed93-e023-4720-a1a7-43e37f48603b/audio/1067cc44-077f-4ae7-93b4-86d61904fb63/default_tc.mp3?aid=rss_feed&amp;feed=tMXbWloF"/>
      <itunes:title>How &quot;Ladder Leapers&quot; Hurt Business - How to Lose Business - Never Fear Executives, Sell to Them</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:duration>00:03:26</itunes:duration>
      <itunes:summary>In this episode we discuss how to handle &quot;Ladder Leapers&quot; when selling into big companies. 

We share our experiences losing bids and how the many times we won their business later 

and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans. </itunes:summary>
      <itunes:subtitle>In this episode we discuss how to handle &quot;Ladder Leapers&quot; when selling into big companies. 

We share our experiences losing bids and how the many times we won their business later 

and we help sales people understand why selling to executives is what differentiates big time salespeople from the also-rans. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>1</itunes:season>
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      <title>Welcome To The Three Things I Learned In SaaS, Sports, Tech &amp; Live Events</title>
      <description><![CDATA[Welcome to the Three Things I Learned In SaaS, Sports, Tech & Live Events! 

The Three Things is a journal of our experiences building a sports technology SaaS from a three man garage band with our own money to a $100 million dollar industry leader. 

In the welcome podcast we discuss why we do the Three Things, what we hope to share and who we are.  
]]></description>
      <pubDate>Fri, 24 Jul 2020 07:00:00 +0000</pubDate>
      <author>anthonyknopp@gmail.com (Tony Knopp )</author>
      <link>https://three-things-i-learned-in-saas-sports-tech-live-events-p.simplecast.com/episodes/welcome-to-the-three-things-i-learned-in-saas-sports-tech-live-events-3Sj8umuw</link>
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      <itunes:title>Welcome To The Three Things I Learned In SaaS, Sports, Tech &amp; Live Events</itunes:title>
      <itunes:author>Tony Knopp </itunes:author>
      <itunes:duration>00:05:38</itunes:duration>
      <itunes:summary>Welcome to the Three Things I Learned In SaaS, Sports, Tech &amp; Live Events! 

The Three Things is a journal of our experiences building a sports technology SaaS from a three man garage band with our own money to a $100 million dollar industry leader. 

In the welcome podcast we discuss why we do the Three Things, what we hope to share and who we are. </itunes:summary>
      <itunes:subtitle>Welcome to the Three Things I Learned In SaaS, Sports, Tech &amp; Live Events! 

The Three Things is a journal of our experiences building a sports technology SaaS from a three man garage band with our own money to a $100 million dollar industry leader. 

In the welcome podcast we discuss why we do the Three Things, what we hope to share and who we are. </itunes:subtitle>
      <itunes:keywords>sports sponsorships, tickets, entrepreneur, sports marketing, sports business, tech, entrepreneurship, start-ups, ticketing, sports sponsorship, technology, live events, sponsorship, how-to, client entertainment</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>1</itunes:season>
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