The GrowthMentor Podcast

Passing The Torch #09: The Future of Marketing and AI, with Mike Taylor

foti@eurovps.com (Michael Taylor, Marcos Bravo) — Fri, 13 Oct 2023 07:27:42 +0000

In this episode, we explore: The role of AI in modern business, why mentorship is key to professional growth, how breaking, problems into smaller parts leads to solutions, the power of active learning in tech, and Michael's popular Udemy course

Passing The Torch #08: Solving Real Problems, with Jed and Sophia Lazar

foti@eurovps.com (Jed Lazar, Sophia Lazar, Marcos Bravo) — Tue, 29 Aug 2023 10:23:54 +0000

In this episode, we explore: How personal experiences can spark product ideas, the ever-evolving world of marketing, overcoming typical founder challenges, the significance of having a co-founder who shares your values, and Jed and Sophia's adventures in marketing, branding, and voice crafting.

Passing The Torch #07: Going Freelancing, with Faith Storey

foti@eurovps.com (Faith Storey, Marcos Bravo) — Thu, 10 Aug 2023 14:52:45 +0000

In this episode, we explore 1. How to get started with freelancing, 2. Common mistakes to avoid when starting your freelancing journey and 3. Strategies for setting appropriate freelance pricing to reflect your value

Passing The Torch #06: Ask more Questions, with Morgan Schoefield

foti@eurovps.com (Morgan Schoefield, Marcos Bravo) — Tue, 25 Jul 2023 14:54:38 +0000

In this episode, we explore: The importance of asking questions for effective mentoring, updates on the blockchain and crypto industries and their potential for the future, and how to establish trust in marketing intangible products or services

Passing The Torch #05: Finding Like Minded People with Harri Thomas and Vito Margiotta

foti@eurovps.com (Harri Thomas, Vito Margiotta, Marcos Bravo) — Wed, 19 Jul 2023 15:48:05 +0000

In this episode, we explore: How Elephant, a social goals app, was created to address goal-sharing challenges, the power of community and its role in goal achievement, tips for aspiring entrepreneurs when first rating their business, and the significance of the journey and building relationships while pursuing goals

Passing The Torch #04: Finding the human side with Peter Murphy

foti@eurovps.com (Peter Murphy, Marcos Bravo) — Wed, 19 Jul 2023 13:45:17 +0000

In this episode, we explore: The importance of embracing the human element in business, the power of embracing diverse interests and experiences, the importance of adaptability and learning on the go, the impact of genuine storytelling in business, the value of mentorship and continuous learning and the rewards of embracing challenges and taking risks.

Passing The Torch #03: Building an Agency, with Hal Zeitlin

foti@eurovps.com (Hal Zeitlin, Marcos Bravo) — Mon, 15 May 2023 13:27:11 +0000

In this episode, we explore: Hal's entrepreneurial journey and challenges, the importance of building a strong team, the power of mentorship and networking, the value of persistence and adaptability, and balancing multiple responsibilities.

It’s Not So Complicated: Authentic Brand Positioning for Solo Entrepreneurs with Timi Orosz

foti@eurovps.com (Timi Orosz, Spyros Tsoukalas) — Thu, 4 May 2023 14:52:23 +0000

You'll learn: The importance of self-accountability and motivation for solo entrepreneurs, common mistakes solo entrepreneurs make in positioning themselves and how to avoid them, the advantages of focusing on a sub-niche or smaller niche to become a go-to expert, the significance of deeply understanding your target audience to create resonant marketing efforts, and Timi's four-step customer mapping process

Lessons Learned: Guerrilla Customer Research Tactics with Jason Amunwa

foti@eurovps.com (Jason Amunwa, Spyros Tsoukalas) — Thu, 4 May 2023 11:13:36 +0000

You'll learn: The importance of customer research in product management, how customer research can increase customer lifetime value and drive new sales, the myths and misconceptions about customer research, techniques for implementing guerrilla customer research tactics and the power of qualitative research and finding golden nuggets of insight.

It’s Not So Complicated: Customer Success with Paula Haunit

foti@eurovps.com (Paula Haunit, Spyros Tsoukalas) — Thu, 4 May 2023 09:30:01 +0000

You'll learn: The differences between customer success and customer service, why customer success is essential for startups, particularly those with subscription revenue models, the importance of mapping out and understanding the customer journey, the role of customer success managers as strategic partners in customers' businesses, how to approach customer success in the early and later stages of a startup and the role of technology in customer success

It’s Not So Complicated: Subscription Monetization with Eugene Strelets

foti@eurovps.com (Eugene Strelets, Spyros Tsoukalas) — Wed, 3 May 2023 14:52:24 +0000

You'll learn: The ins and outs of subscription monetization, what a growth product manager tackles besides acquisition, why analytics, tracking, and experimentation are super important, how to craft an engaging onboarding experience to keep users coming back, and top-notch strategies for acquiring and retaining customers

It’s Not So Complicated: How to Grow Traction Without Access to Capital with James Hamlin

foti@eurovps.com (James Hamlin, Spyros Tsoukalas) — Wed, 3 May 2023 12:55:28 +0000

You’ll hear about: The importance of identifying your goals and target audience, the significance of capital and connections in the startup ecosystem, strategies to gain early traction without access to capital, examples of free channels to invest in during the early stages, and recommended tools for networking and content creation.

Lessons Learned: Growth for B2B Enterprise SaaS with Andrew Bolis

foti@eurovps.com (Andrew Bolis, Spyros Tsoukalas) — Wed, 3 May 2023 09:58:47 +0000

You’ll hear about: What B2B Enterprise SaaS is all about, The hurdles companies face at various stages, like Series A, B, and C, Why syncing marketing and sales is super important for success, What makes founders, CMOs, and heads of sales total rockstars in this space.

Lessons Learned: Marketing Strategies for DTC Brands with Brian Roisentul

foti@eurovps.com (Brian Roisentul, Spyros Tsoukalas) — Tue, 2 May 2023 13:11:52 +0000

In this episode, you’ll hear about: What e-commerce brands are doing wrong, The importance of building a brand and having a solid identity, The need to know your numbers (customer acquisition cost, return on investment, etc.), The role of paid ads and the importance of focusing on the creative side, Tips on utilizing remarketing strategies, and the role of email and SMS. And all these in less than 16 min.

Lessons Learned: Building a Culture of Experimentation with Ben Wise

foti@eurovps.com (Spyros Tsoukalas, Ben Wise) — Tue, 2 May 2023 10:12:51 +0000

In this episode, you’ll hear about: The real value of a culture of learning and its impact on constant improvement, Common mistakes startups and tech companies make when it comes to experimentation, A straightforward 3-step process to kick off experimentation, and Spreadsheets as the go-to tool. And all these in just 14 minutes.

Passing The Torch #02 - The Entrepreneur Journey, with JP Bisson

foti@eurovps.com (Jean-Patrick Bisson, Marcos Bravo) — Tue, 25 Apr 2023 09:03:21 +0000

Episode #2 of Passing The Torch We talked to JP Bisson, founder of Geonode, Truely, and many other ventures. We talked about discovering your entrepreneurial soul and how you get ready, grow, and adapt to the journey. Listen to how JP included mentoring not only in his own role but also brought it as an important part of his ventures and companies. Find out more about Geonode and its mission here: https://geonode.com/ Follow our podcast on your favorite channels and subscribe to our YouTube channel for special video access. Go now to www.growthmentor.com and get ready to start growing!

Lessons Learned: Growing Remote Teams with Jason Aiginitis

foti@eurovps.com (Jason Aiginitis, Spyros Tsoukalas) — Fri, 21 Apr 2023 11:48:53 +0000

Listen to this episode to hear about:

Limitations that digital nomads face
Growing remote teams in 2023
Founders’ skills that help leadership in remote teams
How remote leaders build trust and the role of transparency
The critical role of technology

Lessons Learned: First Marketer Insights & Strategies with Lucy Heskins

foti@eurovps.com (Lucy Heskins, Spyros Tsoukalas) — Fri, 21 Apr 2023 09:40:33 +0000

In this episode, you’ll hear about:

The unique experience of being the first marketer at a startup
Common mistakes startups make with their initial marketing hires
The importance of aligning marketing strategies with the startup's stage
How the Jobs-To-Be-Done framework impacts product innovation and marketing
Tips for preparing to join a startup marketing team
Lucy's favorite tools and resources for marketing and mentorship

Tools mentioned:

Intercom, a real-time customer messaging and engagement platform
Airtable, a flexible database meets user-friendly spreadsheet
ProfitWell, a tool for subscription revenue and growth analytics optimization
GrowthMentor, personalized growth advice from expert mentors
Forget the Funnel, SaaS marketing guidance and mentorship platform

It’s Not So Complicated: Marketing for Early-Stage Startups with Sonam Dave

foti@eurovps.com (Sonam Dave, Spyros Tsoukalas) — Fri, 21 Apr 2023 08:27:36 +0000

You’ll hear about:

Clearly defining your North Star
Early scaling and bad investment decisions
Brand strategy and its importance for a startup in its early steps
Exercises that can be done in order to define a startup’s brand strategy
The story behind a startup’s brand strategy in the services sector

It’s not so complicated: How to craft content for cold outreach

foti@eurovps.com (Sardar Azimov, Spyros Tsoukalas) — Thu, 20 Apr 2023 14:46:28 +0000

You’ll hear about:

Sequence structures, number of steps, and follow-ups
The value of understanding your audience’s challenges
Segmentation, personalization, and what really matters
The importance of copywriting and content-market fit
How to scale such a process through a practical example

Lessons Learned: Startup Growth with Karim Gargum

foti@eurovps.com (Karim Gargum, Spyros Tsoukalas) — Thu, 20 Apr 2023 13:15:08 +0000

In this episode, you’ll hear about:

Startup mistakes when dealing with your startup’s foundations
Customer needs, validation techniques, and testing
Aligning growth and product teams and activities
Aligning the mission of the business, the value proposition, and the growth strategies
The approach of the tools rather than the tools themselves

It’s not so complicated: De-risking your idea through your strategy

foti@eurovps.com (Srishti Ellson, Spyros Tsoukalas) — Thu, 20 Apr 2023 11:30:22 +0000

In this episode, you’ll hear about:

De-risking your startup by identifying your risks
An analog process that helped Srishti build an AI app for dog training
The scientific method: build a hypothesis, test a hypothesis, and be willing to be wrong
How to get started with learning how to de-risk your startups

Best Practices for Startup Leaders According to Leadership Coach Orianne Gambino

foti@eurovps.com (Orianne Gambino, Spyros Tsoukalas) — Thu, 20 Apr 2023 10:14:41 +0000

You’ll hear about:

Major blocks that startup leaders face
The pros and cons of imposter syndrome
Mistakes that startup leaders often do
Understanding the personal plans of your team
Overcoming roadblocks by going back to the why

How to become a Product Marketing Manager with Mark Mikhail

foti@eurovps.com (Mark Mikhail, Spyros Tsoukalas) — Wed, 19 Apr 2023 16:06:44 +0000

In this episode, you’ll hear about:

A non-traditional way to think about product marketing
What is a Product Marketing Manager, and what they do
How do PMMs help a business
Product Marketing Managers before GTM and after GTM
Different PMM frameworks
How to become a Product Marketing Manager

It’s not so complicated: Getting started in Product Marketing with Div Manickam

foti@eurovps.com (Div Manickam, Spyros Tsoukalas) — Thu, 13 Apr 2023 11:46:33 +0000

In this episode, you’ll hear about:

Identifying the customers’ pain points to define your messaging and positioning
Buyer personas and how to define them
A 5-step buyer journey from discovery to advocacy
Product launches, aligning stakeholders and OKRs
OKRs as a way to align what you do with what you want to achieve

Passing The Torch #01 - Finding a Mentor, with Etan Efrati and Jack Zerby.

foti@eurovps.com (Etan Efrati, Marcos Bravo, Jack Zerby) — Fri, 31 Mar 2023 10:06:41 +0000

Episode #1 of Passing The Torch We talked to Etan Efrati and Jack Zerby from Design for Decks on our pilot episode. We dug into what is essential when finding a mentor and when is the right time for you to look for one. Etan and Jack also told us about their journey of collaborating after their mentoring call and how they built a 6 figure business together. Listen to how they built, tried, tested, and expand their business in this half-hour special. Find out more about Design for Decks and its mission here: https://www.designfordecks.com/our-story Follow our podcast on your favorite channels and subscribe to our YouTube channel for special video access. ------------------------------------------------------------------------------------------------------------------------------ Go now to www.growthmentor.com and get ready to start growing!

It’s not so complicated: UX and UI Design for startups

foti@eurovps.com (Haley Stracher, Spyros Tsoukalas) — Fri, 17 Mar 2023 12:13:55 +0000

In this episode, you’ll hear about:

UX vs UI, and their importance for startups
What do successful UX and UI look like
UX designers vs UI designers
How to get started as a startup, and how early you should invest

It’s not so complicated: Product-Led Growth 101 with Konstantin Valiotti

foti@eurovps.com (Konstantin Valiotti, Spyros Tsoukalas) — Fri, 17 Mar 2023 08:52:32 +0000

You’ll hear about:

What is Product-Led Growth
Why do startups need to adopt it
When to adopt Product-Led Growth and when to avoid it
The stages of Product-Led Growth, and how to build a PLG strategy

A day in the life of a remote leader: Scott Markovits

foti@eurovps.com (Scott Markovits, Spyros Tsoukalas) — Tue, 14 Feb 2023 11:45:15 +0000

You’ll hear about:

Skills of a remote leader
Counterexamples of remote leadership
Remote vs hybrid vs in-person
Why remote leadership is important

Lessons learned from an experienced sales coach: Martin Stellar

foti@eurovps.com (Martin Stellar, Spyros Tsoukalas) — Tue, 14 Feb 2023 11:15:45 +0000

In this episode, you’ll hear about:

Qualified vs non-qualified buyers
Fears, frustrations, wants, and aspirations
Criteria to ignore leads
Customer empathy and psychological models

It’s not so complicated: Revenue Operations

foti@eurovps.com (Sarah Harkness, Spyros Tsoukalas) — Thu, 9 Feb 2023 10:30:30 +0000

In this episode, you’ll hear about:

What RevOps is
Why it is important
What is the difference between RevOps and Sales Ops
The key revenue operation metrics and the role of technology
How to get started

Lessons Learned: Product-Market Fit with Aliya Grig

foti@eurovps.com (Aliya Grig, Foti Panagio) — Tue, 7 Feb 2023 10:28:16 +0000

You’ll hear about:

An interesting definition of Product-Market Fit (PMF)
The biggest mistake founders make on their way to PMF
How to understand if users are ready to pay to solve a problem
Talking to your users early in your startup’s journey
Aliya’s 3-step framework for customer interviews
Signs that indicate that PMF is not happening

Lessons learned from a fractional CMO: Kasey Bayne

foti@eurovps.com (Kasey Bayne, Spyros Tsoukalas) — Thu, 2 Feb 2023 12:39:17 +0000

You will hear about:

What is a fractional CMO
What traits does a Fractional CMO have
Why hire a fractional CMO
How to become a fractional CMO

It’s not so complicated: Omni-channel marketing for beginners

foti@eurovps.com (joe casanova, Spyros Tsoukalas) — Tue, 24 Jan 2023 15:36:38 +0000

You’ll hear about: What omnichannel marketing is, The 3 variables of omnichannel marketing, How to start with omnichannel marketing, The importance of email marketing, A real example from an influencer brand

It’s not so complicated: Product Management for Founders

foti@eurovps.com (Yoav Farbey, Spyros Tsoukalas) — Tue, 17 Jan 2023 14:04:26 +0000

Join Yoav Farbey to learn more about: not falling in love with your ideas, but with the customer and problem-discovery process, not building the wrong solution for your audience, good and continuous product discovery, 5 principles for product discovery.

It’s not so complicated: Leadership in Startups

foti@eurovps.com (Ammarah Ahmed, Spyros Tsoukalas) — Tue, 10 Jan 2023 10:55:03 +0000

You’ll hear about:

why is leadership in startups important
skills of an effective leader
leaders vs managers
what makes ineffective leaders
how to become a great startup leader

Lessons Learnt: Strategy and decision-making with Eduardo Thuler

foti@eurovps.com (Eduardo Thuler, Spyros Tsoukalas) — Tue, 3 Jan 2023 09:00:00 +0000

You’ll hear about:

not making a decision, an act that practically is still a decision
decentralising decision-making in tech products and the devil in the details
marketplaces, how to start them and how to segment your audiences
executing quickly and learning for the next steps, compared to staying still
what strategy is and what strategy shouldn’t be

A day in the life of a marketing Co-Founder: Ophir Gadot

foti@eurovps.com (Ophir Gadot, Spyro) — Tue, 27 Dec 2022 09:00:00 +0000

In this episode, you’ll hear about:

where to place your focus and why
how the day and the week of a CMO looks like
the no phone, no computer rule
how a generalist prioritizes his work and responsibilities
how culture enables teams to improve performance

A day in the life of a Growth Hacker - Simone Righini

foti@eurovps.com (Simone Righini, Spyros Tsoukalas) — Tue, 20 Dec 2022 09:00:00 +0000

You’ll hear about:

how to balance an agency job and freelancing
how a growth hacker’s week is scheduled
getting things done, as a framework to prioritize your work
leading as a way to work side-by-side with your team and
fighting bureaucracy and “challenging” authority to find more meaning in your work

It’s not so complicated: From sales-led to product-led growth

foti@eurovps.com (Mario Araujo, Spyros Tsoukalas) — Tue, 13 Dec 2022 09:00:00 +0000

You will learn about:

the mistake of companies having sales lead the transition to Product-Led Growth
Product-Led Growth being confused with growth marketing
examples of Sales-Led Growth vs Product-Led Growth
decreasing time to value and NOT handholding users across their journey
the Zoom and 1Password examples

It’s not so complicated: The Jobs To Be Done framework

foti@eurovps.com (Kristie Holden, Spyros Tsoukalas) — Tue, 6 Dec 2022 08:00:00 +0000

You’ll hear about:

mapping out the steps of the JTBD
understanding the steps of the customers
why interviewing recent customers is important
when to apply the JTBD and when not to

It’s not so complicated: Tracking your customer funnel to fuel your growth

foti@eurovps.com (Nick Schwinghamer) — Tue, 29 Nov 2022 08:00:00 +0000

You will hear about:

customer funnel tracking at startups vs mature companies
starting simple and not trying to get too much too fast
converting your customers’ journey into fuel for your growth
retention tracking through cohort analysis
how segmentation relates to customer funnel

It’s not so complicated: Startup home pages

foti@eurovps.com (Sam Howard) — Tue, 22 Nov 2022 15:38:55 +0000

You’ll hear about:

a conversion-copywriter’s point of view about startup home pages
what makes a good startup home page
3.5 steps to develop your home page
how customer research is involved
the 7 Sweeps of Copy Editing

It’s not so complicated: Pricing for B2B SaaS

foti@eurovps.com (Aggelos Mouzakitis) — Tue, 15 Nov 2022 06:00:00 +0000

You’ll hear about:

pricing as a go to market exercise
changing your pricing every 6 to 12 months
how pricing aligns with every function of the business
a ton of reasons behind rethinking your pricing
4 steps to proceed with your restructuring
how customer research comes into play to solidify your positioning

Lessons on starting a business: Iraklis Alexopoulos

foti@eurovps.com (Iraklis Alexopoulos) — Tue, 8 Nov 2022 09:00:00 +0000

In this episode, you will learn more about:

the sense of urgency and accomplishment for early stage bootstrapped companies
how to choose what business to build
ideas in isolation vs real-world observations
how talking to customers can change what you build
just starting your efforts, and getting your hands dirty

It’s not so complicated: Product-Led Growth for startups

foti@eurovps.com (Diego von Söhsten) — Tue, 1 Nov 2022 14:53:58 +0000

You’ll hear about:

Product-Led Growth for startups vs more mature companies
why Product-Led not being a replacement for sales and marketing
great onboarding experiences, “aha” moments and points of friction
what product-led acquisition means and how it relates to monetization

It’s not so complicated: Growth experiments for startups

foti@eurovps.com (Chase Mohseni) — Tue, 25 Oct 2022 08:00:00 +0000

You’ll hear about:

startups thinking that they have it all figured out
why running ads is not growth
understanding yourself, your data and balancing your qualitative and qualitative mind
building growth loops, magic moments and time cycles
word of mouth and users talking about your brand and the depth of usage

It's not so complicated: The intersection of growth marketing with brand and marketing strategies

foti@eurovps.com (Yiz Segall) — Tue, 18 Oct 2022 13:33:17 +0000

You’ll hear about:

brand, marketing and growth “interacting” in order to achieve a unified goal
tactic led approaches and what’s the problem with them
planning for both short-term and long-term growth
the transformational power of vision, compared to goals
explaining to your team why their work matters, and how this can help you grow
the in-house subject-matter expert approach

It’s not so complicated: Customer data for startups

foti@eurovps.com (Humberto de Oliveira) — Tue, 11 Oct 2022 13:36:17 +0000

In this episode, you’ll hear about:

the value and the dangers when dealing with customer data
why gut feeling is not scalable
how you can use Customer Data Platforms
4 steps that every early stage startup could follow
the difference between leading and lagging indicators

It’s not so complicated: Sales strategy for startups

foti@eurovps.com (Gavin Tye) — Tue, 4 Oct 2022 08:00:00 +0000

You’ll hear about:

Repeatable sales strategy
Maximising the value by identifying the problems a business is solving
Best practices around sales strategy
Walking before running, and iterating
Asking the right questions to stay in the conversation

It’s not so complicated: Positioning and branding for startups

foti@eurovps.com (Marc Meyer) — Tue, 27 Sep 2022 10:00:00 +0000

You’ll hear about:

the “symbiotic relationship” between positioning and branding
the top mistakes in the domain
the good and the bad news about startups
April Dunford’s framework for positioning a company against competitors

It’s not so complicated: SEO for early stage startups

foti@eurovps.com (foti panagio) — Tue, 20 Sep 2022 11:46:09 +0000

You will hear about:

how an article with 200+ ranking factors can be misleading
understanding what Google wants to rank for any keyword
accountability in the SEO industry, and KPIs such as indexing and impressions
high quality content production (BOFU and TOFU)

It’s not so complicated: Outbound email and processes

foti@eurovps.com (foti panagio) — Tue, 13 Sep 2022 10:00:00 +0000

You will hear about:

how easy it is to get started
the importance of research in cold email
what email market fit is and how to write copy that converts
what to do after a positive response
what to automate and what to do manually

A day in the life of a 3rd time founder: Melissa Unsell-Smith

foti@eurovps.com (foti panagio) — Tue, 6 Sep 2022 05:00:00 +0000

You’ll hear about:

the importance of culture fit with your teams
habits of a 3rd time founder
dealing with dreadful tasks, and their relevance with automating, delegating or hiring
what founders can do to find more balance & well being in their life
how to identify your zone of mastery

It’s not so complicated: Validation at early stage startups

foti@eurovps.com (foti panagio) — Tue, 30 Aug 2022 05:00:00 +0000

You will hear about:

Common mistakes when dealing with startup validation
The Problem Solution Product framework
Why entrepreneurship is a process
Solving needs that the customers will pay for
When your customer research is enough to proceed to the next steps

And all those in less than 20 min

It’s not so complicated: Marketing operations in B2B companies

foti@eurovps.com (foti panagio) — Tue, 23 Aug 2022 13:32:40 +0000

You’ll hear about:

Most common problems around marketing operations
The size of your marketing team
How to build a demand gen or ABM program with scarce resources
What you should be automating first

It’s not so complicated: Cold email as a channel for startups

foti@eurovps.com (foti panagio) — Tue, 16 Aug 2022 08:55:20 +0000

You’ll hear about:

At least 3 mind-blowing insights that you don’t know about cold-email
The 3R email framework
The importance of the preview and the subject line
How patience comes into play

It’s not so complicated: Giving feedback

foti@eurovps.com (foti panagio) — Tue, 9 Aug 2022 12:00:19 +0000

Why giving feedback fails and common mistakes around the process
The backfire effect of giving feedback
Various feedback-related fallacies
What leaders can do to help themselves and their team
Ways to improve the process of giving feedback

What would you do: Growth stalls at $50k MRR

foti@eurovps.com (foti panagio) — Tue, 26 Jul 2022 15:20:42 +0000

Using customer research to cut through the fog of "what are we doing right now?"
Who should be responsible for doing user research
Figuring where the drop-off in growth is happening
What questions to ask during user research calls to inform acquisition and retention optimisation strategies
Being honest with yourself. Are you really mission-critical anymore?

It’s not so complicated: Starting an online business

foti@eurovps.com (foti panagio) — Tue, 19 Jul 2022 16:19:21 +0000

Common misconceptions with online businesses
What to prioritize when starting one
“Doing your math”
High vs Low ticket offers
The mindset behind service-based businesses

It’s not so complicated: Launching a product

foti@eurovps.com (foti panagio) — Tue, 12 Jul 2022 14:21:44 +0000

Common misunderstandings about product launches
Product hunt pre-launch initiatives and relevant mistakes
Value proposition design
Language market fit

And all this in less than 15 min!

Growth stagnation: How to get out of a growth slump

foti@eurovps.com (foti panagio) — Tue, 12 Jul 2022 12:44:41 +0000

Their experiences with growth stagnation and how to best cope with it as a team
The reasons behind growth stagnation: Building on shaky foundations and getting the right match across product-market-channel-model fit
The importance of taking big bets vs. smaller optimizations or experiments
If and when you should decide to give up and stop

It’s not so complicated: Design thinking for scalability

foti@eurovps.com (foti panagio) — Tue, 21 Jun 2022 08:00:00 +0000

What Design Thinking is
The different steps of the process
Tools that can be used along the Design Thinking process
How scalability is added to the equation
The always beta mindset

It’s not so complicated: The anatomy of a SaaS demo landing page

foti@eurovps.com (foti panagio) — Tue, 14 Jun 2022 07:19:58 +0000

What demo landing pages are
What their anatomy should be
What startups do wrong when developing them
How they differ per industry or job function
Useful tools

It’s not so complicated: Product market fit for startups

foti@eurovps.com (foti panagio) — Tue, 7 Jun 2022 12:33:44 +0000

How can PMF be defined and why is it important
Common misconceptions about it
The 4 steps of the PMF journey
The mistake that many entrepreneurs make with their MVP

And all this in less than 15 min!

It’s not so complicated: Prioritizing marketing efforts for early-stage startups

foti@eurovps.com (foti panagio) — Tue, 31 May 2022 10:21:31 +0000

The problem with startup marketing efforts
What to do instead, and how to prioritize
What types of efforts should be done first
How startup buzz-words confuse startuppers or marketers even more

It’s not so complicated: Growth at early stage companies

foti@eurovps.com (foti panagio) — Tue, 24 May 2022 10:09:17 +0000

The problems that early-stage startups face
How should they be approaching their growth strategy and prioritization
Experimentation with different tactics to identify the most valuable channels
Content & SEO for early-stage companies
How the users’ funnel is related to Content Strategy and Types

Understanding your customers and building authentic relationships with Augusto Rozo

foti@eurovps.com (foti panagio) — Tue, 17 May 2022 09:16:37 +0000

The Why’s behind transitioning from startups to corporates and vice-versa
Entrepreneurial Mindset and Roles
How LinkedIn can be used for building authentic connections with other people
Understanding people and how this affects customer success, customer experience and interviews
Empathy and Storytelling

Simplifying social media in 2022 with Kate Busby

foti@eurovps.com (Kate Busby) — Tue, 10 May 2022 11:45:33 +0000

Being Social on a Social Media World
How Startups should Kick-Off their Social Media Activity
How to be Lean in Social Media
How Social Media Activities Scale

From founder to head of growth: Lessons from a passionate startupper

foti@eurovps.com (foti panagio) — Tue, 3 May 2022 11:44:36 +0000

Growing from a Founder’s career to becoming a Head of Growth
Founders’ Ego and other types of egos
A fresh approach about Going-To-Market and how to prioritize your marketing channels
The most useful tool for founders

SEO strategy, winning SEO team structure, and hiring & training SEO talent

foti@eurovps.com (foti panagio) — Tue, 26 Apr 2022 13:18:24 +0000

How has SEO changed in the last 1-2 years and what direction it has taken for 2022 and beyond?
Search Intent trumps everything else. How can you incorporate this factor in your SEO strategy?
How to align your Strategy, Team Structure, Hiring & Training, Content Writing process to serve the Search Intent
On hiring SEO talent - challenges faced and lessons learned from years of experience running an SEO agency.

Improving your marketing and product strategy with data

foti@eurovps.com (foti panagio) — Tue, 12 Apr 2022 07:50:46 +0000

How marketing led-growth differs from product led-growth
The significance of data in designing winning product growth strategies
Common mistakes in utilizing data in your campaigns and strategies
Challenges faced due to the lack of quality data
Tools to design and implement growth strategies

Corporate life vs. Entrepreneurship

foti@eurovps.com (foti panagio) — Tue, 5 Apr 2022 08:15:30 +0000

What if the timing isn't right for you to leave corporate
Skills from big companies that help when you're on your own
Entrepreneurial skills that can work in corporate life
Working solo vs. working in a silo

Imposter syndrome and entrepreneurial uncertainty

foti@eurovps.com (foti panagio) — Tue, 29 Mar 2022 09:07:12 +0000

The challenge of having to be the only one to do everything
How to figure out things you've never done before
The role of mentorship on the entrepreneurial journey
Building a mindset that helps you through feeling like an impostor

The future of marketing analytics & attribution

foti@eurovps.com (foti panagio) — Tue, 22 Mar 2022 12:20:08 +0000

The effect iOS 14.5 had on the industry.
These are the things you need to know as the industry evolves.
How important is university to a career in analytics?

From professional poker player to inbound marketing at a crypto startup

foti@eurovps.com (foti panagio) — Tue, 15 Mar 2022 09:16:43 +0000

How to make career decisions, when choosing a new job
How to shortcut your learnings, regardless of what you are trying to learn
Prioritisation in small and large teams
The realm of SEO and Paid Ads, and how competition works
Growth Problems, and how different is optimization vs creation

Mindset, frameworks, processes, and hacks to win at SEO in 2022

foti@eurovps.com (foti panagio) — Tue, 8 Mar 2022 10:02:26 +0000

How SEO has evolved in the recent years and what it takes to win at SEO in 2022
How can SaaS startups start to invest in, and grow SEO as a customer acquisition channel
Processes for keyword research, content prioritisation, and everything in between
Are there any hacks or tactics to seize on, to get super quick results
What are the SEO follies that you should avoid in 2022

The role of SEO in product growth

foti@eurovps.com (foti panagio) — Mon, 28 Feb 2022 22:00:00 +0000

What does the structure of high performing growth organization look like at companies like Shopify, G2, Atlassian
How the 'willingness to go down rabbit holes' deepens your expertise and understanding of a topic
When does SEO become growth
How to make organic search a performance or an interesting channel, overnight
What does organic growth outside of the context of Google look like

Understanding the role of the customer & the impact of customer churn

foti@eurovps.com (foti panagio) — Tue, 3 Aug 2021 21:00:00 +0000

Why focusing on churn is challenging, but most important
How to increase word of mouth marketing, referrals, and customer loyalty
What going to the doctor has to do with customer churn
How to have conversations with and listen to your customers

Lessons from running a $3M in ARR startup

foti@eurovps.com (foti panagio) — Wed, 28 Jul 2021 10:20:00 +0000

How to not overcomplicate your product
Choosing "blue ocean" channels your competitors aren't leveraging like micro-influencers
Why scaling is overrated, especially pre-PMF
Why he prefers to not use paid marketing early on
How David approaches go-to-market strategies for AppSumo originals

Crushing churn to build sustainable business models

foti@eurovps.com (foti panagio) — Tue, 20 Jul 2021 05:00:00 +0000

Mentors Dani Hart and Anita Toth join to discuss how Anita helps companies build proven and reliable churn reduction systems in order to create sustainable models with customer value top of mind.

Building diversity & inclusion into product for sustainable growth

foti@eurovps.com (foti panagio) — Tue, 15 Jun 2021 21:00:00 +0000

In this podcast, Dani Hart and Enrique Hoyas talk about individuals and companies building a more diverse and inclusive future. You'll hear about why Dani chose to start uploading diverse stock photography and how Enrique coincidentally was also making the Pexels algorithm more inclusive at the same time. Leave this podcast feeling inspired and ready to be more intentional about the message you send to your customers.

Navigating purpose & work-life balance in growth

foti@eurovps.com (foti panagio) — Tue, 27 Apr 2021 15:00:00 +0000

In this podcast Dani Hart and Itay Forer get personal and share some of their behind the scenes experiences of navigating work-life balance and finding purpose in life and in work. You'll hear about why Dani chooses to subject herself to cold water, how Itay found spirituality in his life, and countless other hard-earned lessons.

From the agency world to director of lifecycle at Talkspace with Jake Bodmer

foti@eurovps.com (foti panagio) — Fri, 2 Apr 2021 06:00:00 +0000

Growth, experiments, and startups with Hannah Parvaz

foti@eurovps.com (foti panagio) — Sat, 27 Mar 2021 22:00:00 +0000

How GrowthMentor almost went bankrupt

foti@eurovps.com (foti panagio) — Mon, 22 Mar 2021 22:00:00 +0000