https://simplecast.com The Takeaway: Unscripted The TakeAway Unscripted is a new podcast hosted by Essence Global strategists Chike Ume and Harrison Awe, designed to examine the ins and outs of what's new in advertising and ad culture. Part dialogue, part debate, part pure unadulterated speculation, they'll cover topics spanning culture, media, and technology in an effort to make advertising more valuable for everyone. 2021 Essence Global en Thu, 22 Dec 2022 19:03:29 +0000 Thu, 22 Dec 2022 19:03:39 +0000 https://the-takeaway-unscripted.simplecast.com The Takeaway: Unscripted https://image.simplecastcdn.com/images/7ddcd360-361d-4e43-9c9a-f9b9ffa7d85e/3175962f-72ba-4f2a-b4b1-aaf560b1953e/3000x3000/takeaway-v2.jpg?aid=rss_feed https://the-takeaway-unscripted.simplecast.com episodic The TakeAway Unscripted is a new podcast hosted by Essence Global strategists Chike Ume and Harrison Awe, designed to examine the ins and outs of what's new in advertising and ad culture. Part dialogue, part debate, part pure unadulterated speculation, they'll cover topics spanning culture, media, and technology in an effort to make advertising more valuable for everyone. Harrison Awe, Chike Ume no https://feeds.simplecast.com/srrvQzCF advertising, culture, marketing, media, strategy Essence Global harrison.awe@essenceglobal.com a265ceed-f702-472b-9d4c-75183455f02b The Takeaway's Year In Review and New Year's Resolutions The season one finale ends with a few final thoughts on Elon the entertainer. A few marketing buzzwords Chike and Harrison are placing on the naughty list in the new year. And a few final comments on the trends discussed in the inaugural episode from a year ago. Because strategists should be as eager to amend their opinions as they are to voice them.

 

Happy holidays to all and to all a good last listen.

Thanks from everyone here at The Takeaway for your support this year!

 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> Thu, 22 Dec 2022 19:03:29 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaways-year-in-review-and-new-years-resolutions-AFpJPrvu The season one finale ends with a few final thoughts on Elon the entertainer. A few marketing buzzwords Chike and Harrison are placing on the naughty list in the new year. And a few final comments on the trends discussed in the inaugural episode from a year ago. Because strategists should be as eager to amend their opinions as they are to voice them.

 

Happy holidays to all and to all a good last listen.

Thanks from everyone here at The Takeaway for your support this year!

 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> The Takeaway's Year In Review and New Year's Resolutions Essence Global 01:08:17 The season one finale ends with a few final thoughts on Elon the entertainer. A few marketing buzzwords Chike and Harrison are placing on the naughty list in the new year. And a few final comments on the trends discussed in the inaugural episode from a year ago. Because strategists should be as eager to amend their opinions as they are to voice them. Happy holidays to all and to all a good last listen. Thanks from everyone here at The Takeaway for your support this year! Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. The season one finale ends with a few final thoughts on Elon the entertainer. A few marketing buzzwords Chike and Harrison are placing on the naughty list in the new year. And a few final comments on the trends discussed in the inaugural episode from a year ago. Because strategists should be as eager to amend their opinions as they are to voice them. Happy holidays to all and to all a good last listen. Thanks from everyone here at The Takeaway for your support this year! Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. elon, marketing, strategy, twitter, advertising, buzzwords, media, metaverse, trends, web, business, new years resolutions no full 12 84dc1b2d-dbb4-4777-b1e3-f83fccaa9d54 The Takeaway Tackles Madison Avenue's Complexed Reputation After letting the acquisition sink in for a bit, Chike and Harrison discuss the future scenarios of the blue-check bird. Before positing what, if any, effect Apple's latest advertising platform will have on consumers. Before finally shifting gears to talk about the reputation of the advertising industry.

 

Advertising - both the invisible economy underwriting creativity today and the (un)necessary evil interrupting consumers at every turn. Chike and Harrison touch on the record high ad annoyance and avoidance rates today, the maze of mistakes that has led to them, and how marketers and brands can get themselves back into consumer's good graces by acknowledging the reputation we've helped create.

 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

 

 

]]> Tue, 15 Nov 2022 20:42:05 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaways-take-on-advertisings-_KHhi8LN After letting the acquisition sink in for a bit, Chike and Harrison discuss the future scenarios of the blue-check bird. Before positing what, if any, effect Apple's latest advertising platform will have on consumers. Before finally shifting gears to talk about the reputation of the advertising industry.

 

Advertising - both the invisible economy underwriting creativity today and the (un)necessary evil interrupting consumers at every turn. Chike and Harrison touch on the record high ad annoyance and avoidance rates today, the maze of mistakes that has led to them, and how marketers and brands can get themselves back into consumer's good graces by acknowledging the reputation we've helped create.

 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

 

 

]]> The Takeaway Tackles Madison Avenue's Complexed Reputation Essence Global 01:01:17 After letting the acquisition sink in for a bit, Chike and Harrison discuss the future scenarios of the blue-check bird. Before positing what, if any, effect Apple's latest advertising platform will have on consumers. Before finally shifting gears to talk about the reputation of the advertising industry. Advertising - both the invisible economy underwriting creativity today and the (un)necessary evil interrupting consumers at every turn. Chike and Harrison touch on the record high ad annoyance and avoidance rates today, the maze of mistakes that has led to them, and how marketers and brands can get themselves back into consumer's good graces by acknowledging the reputation we've helped create. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. After letting the acquisition sink in for a bit, Chike and Harrison discuss the future scenarios of the blue-check bird. Before positing what, if any, effect Apple's latest advertising platform will have on consumers. Before finally shifting gears to talk about the reputation of the advertising industry. Advertising - both the invisible economy underwriting creativity today and the (un)necessary evil interrupting consumers at every turn. Chike and Harrison touch on the record high ad annoyance and avoidance rates today, the maze of mistakes that has led to them, and how marketers and brands can get themselves back into consumer's good graces by acknowledging the reputation we've helped create. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. economy, industry, elon, marketing, branding, elon musk, strategy, twitter, advertising agency, advertising, ad platforms, brands, brand strategy, acquisition, attention, avoidance, annoyance, apple no full 11 197b1180-0d45-4e11-b9ce-acd097468f9e The Takeaway's Branded Justice Society of America Takeaway hosts Chike and Harrison riff on Walmart's latest venture into the Metaverse, the power of OOH, and the latest QSR beef (pun intended). Before discussing how institutional distrust has heightened expectations for brands today.

 

Coined the Branded Justice Society of America. The Takeaway unpacks the growing demand for brands to step in and improve societal issues. The challenges that come with living up to that expectation during economic hardships. And how marketers can strike the balance between profit and purpose.

 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> Thu, 20 Oct 2022 15:39:39 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaways-branded-justice-society-of-america-h4A3mMvi Takeaway hosts Chike and Harrison riff on Walmart's latest venture into the Metaverse, the power of OOH, and the latest QSR beef (pun intended). Before discussing how institutional distrust has heightened expectations for brands today.

 

Coined the Branded Justice Society of America. The Takeaway unpacks the growing demand for brands to step in and improve societal issues. The challenges that come with living up to that expectation during economic hardships. And how marketers can strike the balance between profit and purpose.

 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> The Takeaway's Branded Justice Society of America Essence Global 01:16:12 Takeaway hosts Chike and Harrison riff on Walmart's latest venture into the Metaverse, the power of OOH, and the latest QSR beef (pun intended). Before discussing how institutional distrust has heightened expectations for brands today. Coined the Branded Justice Society of America. The Takeaway unpacks the growing demand for brands to step in and improve societal issues. The challenges that come with living up to that expectation during economic hardships. And how marketers can strike the balance between profit and purpose. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. Takeaway hosts Chike and Harrison riff on Walmart's latest venture into the Metaverse, the power of OOH, and the latest QSR beef (pun intended). Before discussing how institutional distrust has heightened expectations for brands today. Coined the Branded Justice Society of America. The Takeaway unpacks the growing demand for brands to step in and improve societal issues. The challenges that come with living up to that expectation during economic hardships. And how marketers can strike the balance between profit and purpose. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. culture, roblox, super heroes, justice league, industry, marketing, branding, strategy, advertising agency, advertising, drop culture, qsr, metaverse, mcdonalds, arbys, beef, walmart no full 10 c96412e9-72cb-4cd5-bdc0-c27b24c6b18f The Takeaway Battle Royal: Relevance vs. Differentiation Chike and Harrison give their unsolicited opinions on some recent brand acts from PacSun, Patrón, and Adidas. Before diving into two titans of effectiveness: relevance and differentiation. Can a piece of creative, a holistic campaign, or an entire company do both in today's marketing landscape? And if so, how can your brand's DNA, position in the category, and media approach help you balance the two successfully?

 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> Tue, 20 Sep 2022 16:39:10 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaway-battle-royal-relevance-vs-differentiation-wOQH5Y9p Chike and Harrison give their unsolicited opinions on some recent brand acts from PacSun, Patrón, and Adidas. Before diving into two titans of effectiveness: relevance and differentiation. Can a piece of creative, a holistic campaign, or an entire company do both in today's marketing landscape? And if so, how can your brand's DNA, position in the category, and media approach help you balance the two successfully?

 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> The Takeaway Battle Royal: Relevance vs. Differentiation Essence Global 00:46:26 Chike and Harrison give their unsolicited opinions on some recent brand acts from PacSun, Patrón, and Adidas. Before diving into two titans of effectiveness: relevance and differentiation. Can a piece of creative, a holistic campaign, or an entire company do both in today's marketing landscape? And if so, how can your brand's DNA, position in the category, and media approach help you balance the two successfully? Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. Chike and Harrison give their unsolicited opinions on some recent brand acts from PacSun, Patrón, and Adidas. Before diving into two titans of effectiveness: relevance and differentiation. Can a piece of creative, a holistic campaign, or an entire company do both in today's marketing landscape? And if so, how can your brand's DNA, position in the category, and media approach help you balance the two successfully? Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. marketing, agency, brand, branding, strategy, advertising, branded integrations, media, metaverse, best practices, creative strategy, differentiation, rick and morty, effectiveness, relevancy, relevant, kpi no full 9 0f04288a-6a2e-4a0e-92a8-8a80ad4bbd86 The Takeaway Tackles Influencer Culture Chike and Harrison dive into how influencers are being used effectively in media today. Discuss some of the narratives working against them. And how brands can get it right more often.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> Wed, 20 Jul 2022 06:12:44 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaway-tackles-influencer-culture-bgI0gZBW Chike and Harrison dive into how influencers are being used effectively in media today. Discuss some of the narratives working against them. And how brands can get it right more often.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> The Takeaway Tackles Influencer Culture Essence Global 01:00:09 Chike and Harrison dive into how influencers are being used effectively in media today. Discuss some of the narratives working against them. And how brands can get it right more often. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. Chike and Harrison dive into how influencers are being used effectively in media today. Discuss some of the narratives working against them. And how brands can get it right more often. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. stratgists, industry, marketing, strategy, advertising, media, influencers, influencer marketing, influencer no full 8 900836b7-ec95-4650-a1ac-06e5842743b8 The Takeaway: Marketers and the Market Chike and Harrison discuss Netflix's recent fall in the stock market, the larger relationship between marketing and financial markets, and the pressure it puts on long term branding.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> Wed, 20 Jul 2022 05:53:41 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaway-marketers-and-the-market-qISST0bR Chike and Harrison discuss Netflix's recent fall in the stock market, the larger relationship between marketing and financial markets, and the pressure it puts on long term branding.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> The Takeaway: Marketers and the Market Essence Global 00:48:50 Chike and Harrison discuss Netflix's recent fall in the stock market, the larger relationship between marketing and financial markets, and the pressure it puts on long term branding. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. Chike and Harrison discuss Netflix's recent fall in the stock market, the larger relationship between marketing and financial markets, and the pressure it puts on long term branding. Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. netflix, marketing, strategy, advertising, entertainment, stock market, insurance no full 7 c74ce69c-97e6-4621-893b-83d101e1ea76 The Takeaway Takes on (in?) the Metaverse Chike and Harrison dive into the Metaverse. Discussing key issues that brands and marketers should consider before doing the same. Issues like access, self expression, and mobile web fidelity. (A point ironically emphasized by a small WiFi glitch in the first few minutes of this recording - thanks Spectrum.) To accountability, ownership, and the fallacy of a decentralized experience.

Finally, they review recent brand activations in the space with a simple filter that works just as well in the virtual world as it does in the real one. Are you solving a problem?

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> Wed, 27 Apr 2022 04:32:56 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/metaverse-hero-or-hearse-y3IicLE9 Chike and Harrison dive into the Metaverse. Discussing key issues that brands and marketers should consider before doing the same. Issues like access, self expression, and mobile web fidelity. (A point ironically emphasized by a small WiFi glitch in the first few minutes of this recording - thanks Spectrum.) To accountability, ownership, and the fallacy of a decentralized experience.

Finally, they review recent brand activations in the space with a simple filter that works just as well in the virtual world as it does in the real one. Are you solving a problem?

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> The Takeaway Takes on (in?) the Metaverse Essence Global 01:00:11 Chike and Harrison dive into the Metaverse. Discussing key issues that brands and marketers should consider before doing the same. Issues like access, self expression, and mobile web fidelity. (A point ironically emphasized by a small WiFi glitch in the first few minutes of this recording - thanks Spectrum.) To accountability, ownership, and the fallacy of a decentralized experience. Finally, they review recent brand activations in the space with a simple filter that works just as well in the virtual world as it does in the real one. Are you solving a problem? Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. Chike and Harrison dive into the Metaverse. Discussing key issues that brands and marketers should consider before doing the same. Issues like access, self expression, and mobile web fidelity. (A point ironically emphasized by a small WiFi glitch in the first few minutes of this recording - thanks Spectrum.) To accountability, ownership, and the fallacy of a decentralized experience. Finally, they review recent brand activations in the space with a simple filter that works just as well in the virtual world as it does in the real one. Are you solving a problem? Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics. adidas, essence, marketing, strategy, advertising agency, advertising, metaverse, mediacom, virtual reality, brand marketing, essencemediacom no full 6 9cb73251-a3e4-4789-b9ac-2b55e9aacbe0 The Takeaway Takes on Marketing Moments Essence Strategists Chike Ume and Harrison Awe dive into the holy document known to all marketers as  "the cultural calendar" - discussing how service months and other cultural moments are used and abused by brands today. Before sharing why they believe better brand and business results come from a persistent commitment to communities rather than chasing dates on the calendar. 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> Fri, 18 Mar 2022 21:43:10 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaway-takes-on-marketing-moments-qoHOVZeQ Essence Strategists Chike Ume and Harrison Awe dive into the holy document known to all marketers as  "the cultural calendar" - discussing how service months and other cultural moments are used and abused by brands today. Before sharing why they believe better brand and business results come from a persistent commitment to communities rather than chasing dates on the calendar. 

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> The Takeaway Takes on Marketing Moments Essence Global 00:49:06 Amidst the marketing flock's migration from Black History Month to Women's History Month, Chike and Harrison discuss the role service months have in marketing strategies today. Amidst the marketing flock's migration from Black History Month to Women's History Month, Chike and Harrison discuss the role service months have in marketing strategies today. cultural marketing, essence, marketing, marketing strategy, branding, strategy, advertising, pride, moments, media, cultural calendar, black history month, moment marketing, service months, womens history month no full 5 a3369eee-c256-43cd-9378-38de41c693a7 The Takeaway's Final Thoughts from Super Bowl Sunday Chike and Harrison dig into losing strategies - such as the auto industry's electric sea of sameness, knee-jerk nostalgia-ism, and treating a Super Bowl spot as a fully baked media plan. Followed by celebrating the biggest winners - like the (albeit immeasurable) conversations Planters created in living rooms across America, the halftime show, and brand's willingness to break the rules on historic best practices. Before finally discussing the role and impact of the Super Bowl moment itself. And whether it still matters to the marketplace or just to marketers.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> Tue, 1 Mar 2022 16:19:28 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaways-final-thoughts-from-super-bowl-sunday-CtvoL6Rq Chike and Harrison dig into losing strategies - such as the auto industry's electric sea of sameness, knee-jerk nostalgia-ism, and treating a Super Bowl spot as a fully baked media plan. Followed by celebrating the biggest winners - like the (albeit immeasurable) conversations Planters created in living rooms across America, the halftime show, and brand's willingness to break the rules on historic best practices. Before finally discussing the role and impact of the Super Bowl moment itself. And whether it still matters to the marketplace or just to marketers.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

]]> The Takeaway's Final Thoughts from Super Bowl Sunday Essence Global 01:05:35 Now that the dust has settled in LA, Essence Strategists Chike and Harrison give their own thoughts on the winning and losing strategies of marketing's biggest moment - the Super Bowl. Consider this podcast your official wrap report for Super Bowl 2022 marketing commentary. Now that the dust has settled in LA, Essence Strategists Chike and Harrison give their own thoughts on the winning and losing strategies of marketing's biggest moment - the Super Bowl. Consider this podcast your official wrap report for Super Bowl 2022 marketing commentary. marketing, branding, strategy, advertising, super bowl, media, brands, nfl, moment marketing, trends, marketing trends no full 4 96f35bbe-fc38-4cfd-93f6-dc7867cb6fa3 The Takeaway Kicks the Tires on 2022 Trends Chike and Harrison talk Twitter's new "Tweet it into existence" campaign. Prada using Jeff Goldblum to market in Milan (and why more brands should focus on marketing to folks his age). And the effects of behavioral targeting's presence on the Senate floor. All before giving their quick fire opinions on 2022 trends and which, if any, are worthy of your resources.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

 

]]> Sun, 6 Feb 2022 18:26:49 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaway-kicks-the-tires-on-2022-trends-overlooked-audiences-and-being-purposeful-with-brand-purpose-dMazBYXK Chike and Harrison talk Twitter's new "Tweet it into existence" campaign. Prada using Jeff Goldblum to market in Milan (and why more brands should focus on marketing to folks his age). And the effects of behavioral targeting's presence on the Senate floor. All before giving their quick fire opinions on 2022 trends and which, if any, are worthy of your resources.

Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

 

]]> The Takeaway Kicks the Tires on 2022 Trends Essence Global 00:59:35 Chike and Harrison talk Twitter's new "Tweet it into existence" campaign. Prada using Jeff Goldblum to market in Milan (and why more brands should focus on marketing to folks his age). And the effects of behavioral targeting's presence on the Senate floor. All before giving their quick fire opinions on 2022 trends and which, if any, are worthy of your resources. Chike and Harrison talk Twitter's new "Tweet it into existence" campaign. Prada using Jeff Goldblum to market in Milan (and why more brands should focus on marketing to folks his age). And the effects of behavioral targeting's presence on the Senate floor. All before giving their quick fire opinions on 2022 trends and which, if any, are worthy of your resources. culture, essence, marketing, sweatheads, marketing strategy, strategy, twitter, nft, boomers, fashion week, prada, behavioral targeting, metaverse, ad agencies, audience marketing, trends and culture, brand purpose, small business, essence global, purpose marketing, smb, milan, jeff goldblum no full 3 9ec908f0-d3f0-48c1-9f14-083fb92b7c34 The Takeaway Discusses How Negative Spaces Are a Positive Force Chike and Harrison get meta with oak milk, discuss how brands like Bumble are embracing the negatives of their category to make more category-defining work, and dig into the many tentacles of Squid Game spin-offs in this week's edition of The Takeaway Unscripted. 

 

Audio editing by Alex Forster.

Artwork by Zoe Munson. 

Music by Glow Mechanics.  

]]> Thu, 23 Dec 2021 17:44:23 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaway-discusses-how-negative-spaces-are-a-positive-force-_eXCcm9g Chike and Harrison get meta with oak milk, discuss how brands like Bumble are embracing the negatives of their category to make more category-defining work, and dig into the many tentacles of Squid Game spin-offs in this week's edition of The Takeaway Unscripted. 

 

Audio editing by Alex Forster.

Artwork by Zoe Munson. 

Music by Glow Mechanics.  

]]> The Takeaway Discusses How Negative Spaces Are a Positive Force Essence Global 00:47:57 Chike and Harrison get meta with oak milk, discuss how brands like Bumble are embracing the negatives of their category to make more category-defining work, and dig into the many tentacles of Squid Game spin-offs in this week's edition of The Takeaway Unscripted. Chike and Harrison get meta with oak milk, discuss how brands like Bumble are embracing the negatives of their category to make more category-defining work, and dig into the many tentacles of Squid Game spin-offs in this week's edition of The Takeaway Unscripted. essence, marketing, strategy, advertising, squid games, bumble, campaign yes full 2 3952f053-10a9-4b5e-a942-196666abaca3 The Takeaway Takes a Test Drive Essence's Chike Ume and Harrison Awe share their thoughts on the great re-evaluation affecting the US job market today, debate what "social media" means when all media is social, and dig into some atypical marketing moves from Crockpot and Balenciaga in this week's episode of The TakeAway Unscripted.

 

Content inspired by Steph Rickards and Hilary Maloney, authors of The Blue Market (article available on EssenceGlobal.com)

Audio editing by Alex Forster. 

Artwork by Zoe Munson. 

Music by Glow Mechanics. 

]]> Thu, 28 Oct 2021 02:21:26 +0000 harrison.awe@essenceglobal.com (Essence Global) https://the-takeaway-unscripted.simplecast.com/episodes/the-takeaway-takes-a-test-drive-t8OCwVBS Essence's Chike Ume and Harrison Awe share their thoughts on the great re-evaluation affecting the US job market today, debate what "social media" means when all media is social, and dig into some atypical marketing moves from Crockpot and Balenciaga in this week's episode of The TakeAway Unscripted.

 

Content inspired by Steph Rickards and Hilary Maloney, authors of The Blue Market (article available on EssenceGlobal.com)

Audio editing by Alex Forster. 

Artwork by Zoe Munson. 

Music by Glow Mechanics. 

]]> The Takeaway Takes a Test Drive Essence Global 00:52:28 Essence's Chike Ume and Harrison Awe share their thoughts on the great re-evaluation affecting the US job market today, debate what "social media" means when all media is social, and dig into some atypical marketing moves from Crockpot and Balenciaga in this week's episode of The TakeAway Unscripted. Essence's Chike Ume and Harrison Awe share their thoughts on the great re-evaluation affecting the US job market today, debate what "social media" means when all media is social, and dig into some atypical marketing moves from Crockpot and Balenciaga in this week's episode of The TakeAway Unscripted. the great revalution, nft, crockpot, metaverse, facebook, balenciaga, social media no full 1