Everyone loves to talk about the wins of entrepreneurship — the freedom, the money, the lifestyle.

But very few people talk about the real challenges that come with building a business.

In this episode of Somewhere in a Bag, host Tatiana Colorado sits down with Ken, founder and CEO of Evolution Skincare, for an honest conversation about entrepreneurship, resilience, and building a brand from the ground up.

Ken shares the story behind launching Evolution Skincare, including one of the biggest challenges he faced during his entrepreneurial journey and how he was able to push through it.

The conversation also dives into the importance of skincare and how Ken developed his simple three-step skincare system designed to help people take better care of their skin without complicated routines.

This episode is part of the Entrepreneurs Anonymous series — conversations that highlight the real stories behind entrepreneurship, including the struggles, lessons, and breakthroughs that shape successful founders.

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In This Episode We Talk About

• The reality of entrepreneurship that most people don’t talk about

• A major challenge Ken faced while building his business

• How Evolution Skincare got started

• The importance of taking care of your skin

• The philosophy behind Evolution Skincare products

• Ken’s three-step skincare method

• What ingredients go into his skincare products

• The future vision for Evolution Skincare

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About the Guest

Ken is the founder and CEO of Evolution Skincare, a brand focused on creating skincare solutions designed to help people maintain healthy skin through simple and effective routines.

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About the Podcast

Somewhere in a Bag is a podcast hosted by Tatiana Colorado featuring conversations with entrepreneurs, creators, and innovators about their journeys, lessons, and the realities behind building businesses and brands.

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Connect & Learn More

Follow the podcast and subscribe for more conversations with entrepreneurs, creators, and business leaders.

To learn more, please visit our website at https://www.goalzvisuals.com/

- Podcast: Somewhere Innabag

- Host: Goalz (Tat Goalz)

- Guest: DEFCON (DEFCON Productions)

- Run time: ~27 minutes (based on transcript timestamps)

- Focus: Music production, videography, creative process, storytelling, and entrepreneurship

Key takeaways

- DEFCON’s background: DEFCON describes himself as a music producer, videographer, and visionary based in the Atlanta, GA area. He traces his technical curiosity back to taking apart electronics and learning technology, which led him into beat-making (starting around 2012) and then into video production (starting around 2017).

- Breakthrough moment: His first music video—shot and edited overnight for a friend—was transformational. Completing that edit convinced him he had a distinctive talent and set him on a path into filmmaking.

- Creative philosophy and role as a journalist: DEFCON sees himself as a kind of journalist—capturing real human stories and ensuring events are represented responsibly. He emphasizes the ethical weight of documenting people’s lives and the discretion required when material is sensitive or potentially harmful.

- Technical preferences and practical advice: Favorite camera is the Canon 1D X Mark III for hybrid, run-and-gun shooting; he recommends learning multiple camera ecosystems (Canon, Sony, RED) to stay versatile. He stresses lighting preparedness—“always bring a light”—and the importance of knowing both cutting and transitional techniques in editing.

- What’s hard vs. what’s misperceived: DEFCON says people underestimate the emotional responsibility and on-the-ground labor of capturing events—knowing when to record and when to stop to preserve dignity is crucial. He also discusses the challenge of balancing documentation with discretion.

- Future plans: DEFCON plans to unify his roles (videographer, producer, gamer) and increase IRL live streaming to capture more of his own narratives and work across platforms—while noting some material may be “too hot” for mainstream platforms.

Notable moments & quotes (approximate timestamps)

- 0:01–0:02 — Host intro and guest welcome.

- 0:03:45 — DEFCON describes his early tech curiosity and how it led to music and video.

- 0:05:31 — Story of editing his first music video overnight and realizing his talent.

- 0:07:48 — DEFCON on the power of video to evoke emotion and communicate complex ideas without a lot of words.

- 0:12:58–0:14:15 — On capturing memories responsibly, discretion, and the ethical impact of media representation.

- 0:16:31–0:19:10 — Rapid-fire gear questions: camera system preferences and practical recommendations.

- 0:23:46–0:24:15 — What’s next: more live-streaming and cross-platform documentation of his work.

Who should listen

- Aspiring videographers and music producers seeking practical career and gear advice.

- Creatives interested in the ethics of storytelling and documentary-style work.

- Entrepreneurs and independent artists who want insight into building a multidisciplinary creative practice.

Call-to-action / closing

- Host Goalz closes by thanking listeners and teasing future episodes. DEFCON invites listeners to follow his work on various platforms and expects more live-streamed content moving forward.

To learn more, please visit our website at https://www.goalzvisuals.com/

- Guest background: Gucci describes starting from the bottom, learning production basics, growing through networking, and scaling from minimal equipment to higher production values.

- Key themes:

 - Start small, be resourceful: use a phone and basic Wi‑Fi to begin streaming; focus on consistency and the basics before upgrading gear.

 - Content and craft: create content you enjoy and can sustain daily (streaming hobbies, workday content, practice sessions), and post short clips to social platforms.

 - Collaboration & networking: cross-collaboration with peers amplifies reach; generosity and non‑scarcity in the creator community help everyone grow.

 - Monetization: first streaming/donation milestones are meaningful; learning backend processes and monetization channels matters for long‑term sustainability.

 - Mindset & process: avoid task paralysis by breaking setup and production into smaller steps; prioritize top goals and ask for help when needed.

 - Community & events: live events, parties and behind‑the‑scenes content can create high-value moments and content opportunities.

- Notable actionable tips from Gucci:

 - You can start streaming with almost no budget—phone + Wi‑Fi + consistent schedule.

 - Focus on 2–3 core creative priorities; don’t try to do everything at once.

 - Use collaboration to introduce each other to audiences and accelerate growth.

 - Share ideas and resources openly—networking often leads to unexpected opportunities.

Callouts / links mentioned:

- Guest promotion: Gucci asked listeners to follow their channels:

Twitch:@guccifunnyah

IG:@rdhitemup

- Host notes: Goalz thanked listeners, invited sponsors, and said guest/contact info would be placed in the episode description.

Follow the host on IG @ohthatsgoalz

Tone and length:

- Casual, humorous, and conversational with practical creator advice woven through personal anecdotes and local‑scene references. Episode functions as both an origin/interview piece and a how‑to primer for aspiring streamers and content creators.

To learn more, please visit our website at https://www.goalzvisuals.com/

In a lively conversation, Goalz introduces Solaris, an aspiring film director and producer, to her podcast. Solaris explains his alias, Solaris, derived from the word "solar," meaning "property of the sun," and his journey in the film industry since 2019. He discusses his Instagram handle, @creatingsolaris, and his approach to content creation. Goalz shares her own journey in photography and videography, mentioning her participation in the 75 Soft Challenge, a modified version of the 75 Hard Challenge. They also touch on the challenges of managing content, the potential of AI in creative fields, and the importance of authenticity and community support in their creative endeavors.

Outline

Introduction and Guest Welcome

• Goalz introduces the podcast episode and welcomes a special guest, Solaris.

• Solaris, explains his background and the origin of his alias.

• Solaris shares that his Instagram handle, @creatingsolaris, reflects on her journey in film and his belief in bringing light and positive energy.

• Goalz and Solaris discuss the importance of having an artist name or alias in the creative industry.

Solaris' Journey and Alias Origin

• Solaris elaborates on the meaning behind his alias, Solaris, and its connection to the sun.

• He explains that the name Solaris was inspired by a movie of the same name, though he initially thought he made it up.

• Solaris emphasizes the significance of the name in representing his goal to bring light and positive energy.

• Goalz and Solaris discuss the importance of having a clear vision and journey in their creative endeavors.

Creative Names and Personal Brands

• Goalz explains her name change and the significance of her business name, Goalz.

• Goalz and Solaris discuss the importance personal brands and the journey of becoming an inspirational figure.

• Goalz shares her motivation behind her name and the focus on motivating others to achieve their goals.

The Importance of Authenticity and Vulnerability

• Goalz and Solaris discuss the value of showing the raw and uncut journey in their creative processes.

• They emphasize the importance of authenticity and vulnerability in sharing their creative journeys.

• Goalz talks about the shift in societal expectations, where people want to see the real, unfiltered journey rather than just the finished product.

• Solaris and Goalz agree on the need to embrace the ups and downs of the creative process.

Balancing Multiple Creative Projects

• Goalz shares her experience with the 75 Soft Challenge, a modified version of the 75 Hard Challenge.

• She explains the rules of the challenge and how she has adapted them to fit her lifestyle.

• Goalz discusses the importance of discipline and consistency in her creative journey.

• Solaris and Goalz talk about the challenges of balancing multiple creative projects and the importance of prioritizing tasks.

The Role of Social Media and Streaming

• Solaris expresses interest in becoming a streamer and exploring platforms like Twitch and YouTube.

• Goalz shares her experience with streaming co-working sessions and the benefits of virtual collaboration.

• They discuss the potential of streaming different creative activities, such as photography and videography.

• Solaris and Goalz talk about the impact of social media on their creative processes and the importance of maintaining a consistent presence.

Challenges of Managing Content and Ideas

• Solaris and Goalz discuss the challenges of managing large amounts of content and ideas.

• They share their struggles with organizing and backing up their work to avoid losing files.

• Solaris talks about the pressure of having a lot of content and the need to prioritize and complete projects.

• Goalz emphasizes the importance of having a standard operating procedure (SOP) for saving and backing up files.

Support Groups and Creative Collaboration

• Solaris and Goalz discuss the idea of starting a support group for artists to help each other stay organized and focused.

• Goalz mentions her existing support group, Reel Shootaz of Atlanta (RSO), and its low-pressure environment.

• They talk about the benefits of having a supportive community to share ideas and hold each other accountable.

• Solaris and Goalz emphasize the importance of treating creative work seriously and not letting ideas die.

The Impact of AI on Creativity

• Solaris and Goalz discuss the potential impact of AI on their creative industries.

• They talk about the pros and cons of using AI, such as efficiency and cost-saving, versus the lack of human touch.

• Solaris shares his thoughts on using AI for logistical tasks to streamline his creative process.

• They conclude that while AI has its benefits, it cannot replace the unique human touch and creativity in their work.

To learn more, please visit our website at https://www.goalzvisuals.com/

• Heartfelt childhood stories shared by my mom and grandma

• Parenting tips passed down through generations

• Reflections on motherhood and family legacy

• A candid moment on mental health and self-awareness

• My brother and I give our mom and grandmother their flowers — literally and figuratively

• A celebration of love, resilience, and family connection

To learn more, please visit our website at https://www.goalzvisuals.com/

Season 2 Episode 2

The key points covered in this episode include:

• Atlanta, Georgia is a great place to network and collaborate as a creative.
• Consistency is key when creating content.
• Life is too short to be doing things that don't bring you joy.
• There's nothing wrong with working gigs to pay your bills while you're working on your dreams.
• Time management is a needed skill when you want to be a full time creative.
• Make sure your Goalz are time bound, measurable and that you have an accountability partner!

Overall, this episode insights into what it takes to pursue your passion in life as a content creator and the obstacles that one is presented with in the content creator world. The host and guests share their challenges and triumphs in this candid chat amongst peers.

To learn more, please visit our website at www.freegoalz.com.

To learn more, please visit our website at https://www.goalzvisuals.com/

The key points covered in this episode include:

- Differences between videography, cinematography, and photography, and how to develop one's skills in these areas.

- The importance of creating content that resonates with your target audience, even if you're not the one producing it.

- Advice on taking risks, experimenting with different techniques like natural lighting, and staying inspired by personal experiences.

- Discussions around fashion, personal style, and building relationships in the industry.

- Encouragement for listeners to follow the host and guest on social media to stay connected with their content.

Overall, this episode provides insights into the creative process and challenges faced by those working in the entertainment and content creation spaces. The host and guest share their perspectives and experiences in an engaging conversation.

To learn more, please visit our website at https://www.goalzvisuals.com/

To learn more, please visit our website at https://www.goalzvisuals.com/

To learn more, please visit our website at https://www.goalzvisuals.com/