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    <title>CultureTap</title>
    <description>Discover trends on the rise, so you’re not left out. Learn what&apos;s popping in pop culture from Empower, an independent marketing agency. In each episode, a Culture Whisperer and a Creative Lead decipher, build upon, and ridicule trends unearthed from Empower’s proprietary trend-spotting tool.</description>
    <copyright>2022 Empower</copyright>
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    <pubDate>Thu, 22 Dec 2022 16:44:33 +0000</pubDate>
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      <title>CultureTap</title>
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    <link>https://culturetap.simplecast.com</link>
    <itunes:type>episodic</itunes:type>
    <itunes:summary>Discover trends on the rise, so you’re not left out. Learn what&apos;s popping in pop culture from Empower, an independent marketing agency. In each episode, a Culture Whisperer and a Creative Lead decipher, build upon, and ridicule trends unearthed from Empower’s proprietary trend-spotting tool.</itunes:summary>
    <itunes:author>Terry Dillon, Leigh-Ann Bortz</itunes:author>
    <itunes:explicit>no</itunes:explicit>
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      <itunes:email>CultureTapPodcast@empowermm.com</itunes:email>
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    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
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    <itunes:category text="Society &amp; Culture">
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      <title>2022 and You</title>
      <description><![CDATA[<p>Notes:</p><p>- :33 - 2022. Weird. Amiright? </p><p>– 1:32 – Chloe and Jiggle Jiggle</p><p>– 1:47 – TD calls Louis Theroux, “Thorax”</p><p>– 2:21 – From the old days… </p><p>– 3:58 – Teagan and the Corn Kid </p><p>– 5:10 – One thing about Chloe </p><p>– 6:30 – Jamie32BSH says it right</p><p>– 7:32 – Have chocolate? Make a giraffe.</p><p>– 8:33 – Chloe explains Horace</p><p>– 10:40 – Why your first post matters</p><p>– 11:54 – Picasso. Do you like it?</p><p>– 13:10 – Hey Brands, be brief</p><p>– 14:01 – Predictions for 2023</p>
]]></description>
      <pubDate>Thu, 22 Dec 2022 16:44:33 +0000</pubDate>
      <author>CultureTapPodcast@empowermm.com (Chloe Eve, Teagan Carson, Terry Dillon, Leigh-Ann Bortz)</author>
      <link>https://culturetap.simplecast.com/episodes/2022-and-you-m7UFbYtS</link>
      <content:encoded><![CDATA[<p>Notes:</p><p>- :33 - 2022. Weird. Amiright? </p><p>– 1:32 – Chloe and Jiggle Jiggle</p><p>– 1:47 – TD calls Louis Theroux, “Thorax”</p><p>– 2:21 – From the old days… </p><p>– 3:58 – Teagan and the Corn Kid </p><p>– 5:10 – One thing about Chloe </p><p>– 6:30 – Jamie32BSH says it right</p><p>– 7:32 – Have chocolate? Make a giraffe.</p><p>– 8:33 – Chloe explains Horace</p><p>– 10:40 – Why your first post matters</p><p>– 11:54 – Picasso. Do you like it?</p><p>– 13:10 – Hey Brands, be brief</p><p>– 14:01 – Predictions for 2023</p>
]]></content:encoded>
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      <itunes:title>2022 and You</itunes:title>
      <itunes:author>Chloe Eve, Teagan Carson, Terry Dillon, Leigh-Ann Bortz</itunes:author>
      <itunes:duration>00:15:02</itunes:duration>
      <itunes:summary>It was a wild year. Trends delighted us and left us, and only a few people got hurt. In this episode, TD talks with Chloe Eve and Teagan Carson, CultureTap team members, about the greatest trends in 2022.</itunes:summary>
      <itunes:subtitle>It was a wild year. Trends delighted us and left us, and only a few people got hurt. In this episode, TD talks with Chloe Eve and Teagan Carson, CultureTap team members, about the greatest trends in 2022.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
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      <title>Stitch Please</title>
      <description><![CDATA[<p>- :45 - TikTok QR Codes? Why? </p><p>– 2:50 - No more Pin-able comments </p><p>– 3:19 - (why that stinks) </p><p>– 4:25 - Fashion trends </p><p>– 5:10 - Designer vs designs </p><p>– 7:25 - Balenciaga Bedsheets </p><p>– 8:30 - Leigh-Ann sours on Apple </p><p>– 8:55 - Pasta Dance </p><p>– 9:53 - Ryan says hi </p><p>– 10:10 - Stitching Excellence </p><p>– 11:05 - Turning injuries into profit </p><p>– 12:50 - Classic grape lady*</p><p>– 13:35 - Doing duets right </p><p>*We promised a stitch with the Grape Lady, but we found a better one to post</p>
]]></description>
      <pubDate>Fri, 4 Nov 2022 13:34:35 +0000</pubDate>
      <author>CultureTapPodcast@empowermm.com (Leigh-Ann Bortz, Terry Dillon)</author>
      <link>https://culturetap.simplecast.com/episodes/stitch-please-alpxEfe6</link>
      <content:encoded><![CDATA[<p>- :45 - TikTok QR Codes? Why? </p><p>– 2:50 - No more Pin-able comments </p><p>– 3:19 - (why that stinks) </p><p>– 4:25 - Fashion trends </p><p>– 5:10 - Designer vs designs </p><p>– 7:25 - Balenciaga Bedsheets </p><p>– 8:30 - Leigh-Ann sours on Apple </p><p>– 8:55 - Pasta Dance </p><p>– 9:53 - Ryan says hi </p><p>– 10:10 - Stitching Excellence </p><p>– 11:05 - Turning injuries into profit </p><p>– 12:50 - Classic grape lady*</p><p>– 13:35 - Doing duets right </p><p>*We promised a stitch with the Grape Lady, but we found a better one to post</p>
]]></content:encoded>
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      <itunes:title>Stitch Please</itunes:title>
      <itunes:author>Leigh-Ann Bortz, Terry Dillon</itunes:author>
      <itunes:duration>00:15:18</itunes:duration>
      <itunes:summary>Learn about even more mind-boggling changes to TikTok. LAB and TD uncover the latest FashionTok trends and discuss ways your brand can take advantage of what TikTok does best.</itunes:summary>
      <itunes:subtitle>Learn about even more mind-boggling changes to TikTok. LAB and TD uncover the latest FashionTok trends and discuss ways your brand can take advantage of what TikTok does best.</itunes:subtitle>
      <itunes:keywords>tiktok, comedy, business, fashion, stitching</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
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      <title>Devin Hurts His TumTum</title>
      <description><![CDATA[<p>Intro</p><p>-:30 – Meet John-Devin</p><p>-:48 – Devin’s toes (skip this part) </p><p>-1:26 – Meet MediaAgent</p><p>-2:45 – Devin is infectious</p><p>-3:25 – TikTok Now and BeReal </p><p>-5:00 – Can brands BeReal?</p><p>-6:25 – To post, or not to post </p><p>-8:15 – TikTok Local </p><p>-8:47 – Disliking comments</p><p>-9:45 – One Thing About Me…. </p><p>-10:45 – Devin hijacks the podcast and talks about “Now” </p><p>-12:07 – Leigh-Ann takes control back from Devin </p><p>-12:29 – One thing about Devin… he interrupts people </p><p>-13:22 – Getting’ Squirrelly. </p><p>-14:35 – Rabbits? Better for brands? </p><p>-15:22 – Butter Board Bliss</p><p>-16:52 – TD’s cardiovascular-treatment jokes fail </p><p>-18:00 – #OneChipChallenge</p><p>-21:52 – Devin probably shouldn’t have eaten that… </p>
]]></description>
      <pubDate>Fri, 7 Oct 2022 16:18:28 +0000</pubDate>
      <author>CultureTapPodcast@empowermm.com (Empower)</author>
      <link>https://culturetap.simplecast.com/episodes/devin-hurts-his-tumtum-65vbDGHL</link>
      <content:encoded><![CDATA[<p>Intro</p><p>-:30 – Meet John-Devin</p><p>-:48 – Devin’s toes (skip this part) </p><p>-1:26 – Meet MediaAgent</p><p>-2:45 – Devin is infectious</p><p>-3:25 – TikTok Now and BeReal </p><p>-5:00 – Can brands BeReal?</p><p>-6:25 – To post, or not to post </p><p>-8:15 – TikTok Local </p><p>-8:47 – Disliking comments</p><p>-9:45 – One Thing About Me…. </p><p>-10:45 – Devin hijacks the podcast and talks about “Now” </p><p>-12:07 – Leigh-Ann takes control back from Devin </p><p>-12:29 – One thing about Devin… he interrupts people </p><p>-13:22 – Getting’ Squirrelly. </p><p>-14:35 – Rabbits? Better for brands? </p><p>-15:22 – Butter Board Bliss</p><p>-16:52 – TD’s cardiovascular-treatment jokes fail </p><p>-18:00 – #OneChipChallenge</p><p>-21:52 – Devin probably shouldn’t have eaten that… </p>
]]></content:encoded>
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      <itunes:title>Devin Hurts His TumTum</itunes:title>
      <itunes:author>Empower</itunes:author>
      <itunes:duration>00:25:06</itunes:duration>
      <itunes:summary>Learn about the recent changes to TikTok and whether or not to &quot;BeReal.&quot; LAB and TD talk with MediaAgent Associate, Devin Bachman, about Nicki Minaj songs and the odd nesting behaviors of woodland creatures--before challenging him to set his intestinal tract on fire. Join the fun!</itunes:summary>
      <itunes:subtitle>Learn about the recent changes to TikTok and whether or not to &quot;BeReal.&quot; LAB and TD talk with MediaAgent Associate, Devin Bachman, about Nicki Minaj songs and the odd nesting behaviors of woodland creatures--before challenging him to set his intestinal tract on fire. Join the fun!</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
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      <title>It&apos;s (Still) Corn!</title>
      <description><![CDATA[<p>:52 - Things get corny quickly.   </p><p>2:04 - Corn-spotting.   </p><p>2:53 - Corn Kid on Cameo.   </p><p>3:58 - South Dakota Dreamin'.   </p><p>4:15 - Leigh-Ann insults the University of South Dakota AND Nebraska by not knowing their mascots.  </p><p>5:20 - Why high-production value fails on TikTok.   </p><p>6:50 - Remix trends.   </p><p>9:20 - Corn-splaining product rankings.   </p><p>10:59 - Should your brand say Sirrrup or Seerup?  </p><p>12:17 - NFL and brand engagement.   </p><p>16:43 - TikTok algorithm updates.   </p><p>17:08 - Leigh-Ann insults Gen Z.   </p><p>18:00- #NoHashtags. Why?  </p><p>19:00- More insults???  </p><p> </p><p> </p>
]]></description>
      <pubDate>Fri, 9 Sep 2022 20:51:21 +0000</pubDate>
      <author>CultureTapPodcast@empowermm.com (Leigh-Ann Bortz, Terry Dillon)</author>
      <link>https://culturetap.simplecast.com/episodes/its-still-corn-OoeMrveL</link>
      <content:encoded><![CDATA[<p>:52 - Things get corny quickly.   </p><p>2:04 - Corn-spotting.   </p><p>2:53 - Corn Kid on Cameo.   </p><p>3:58 - South Dakota Dreamin'.   </p><p>4:15 - Leigh-Ann insults the University of South Dakota AND Nebraska by not knowing their mascots.  </p><p>5:20 - Why high-production value fails on TikTok.   </p><p>6:50 - Remix trends.   </p><p>9:20 - Corn-splaining product rankings.   </p><p>10:59 - Should your brand say Sirrrup or Seerup?  </p><p>12:17 - NFL and brand engagement.   </p><p>16:43 - TikTok algorithm updates.   </p><p>17:08 - Leigh-Ann insults Gen Z.   </p><p>18:00- #NoHashtags. Why?  </p><p>19:00- More insults???  </p><p> </p><p> </p>
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      <itunes:title>It&apos;s (Still) Corn!</itunes:title>
      <itunes:author>Leigh-Ann Bortz, Terry Dillon</itunes:author>
      <itunes:duration>00:20:39</itunes:duration>
      <itunes:summary>We find unpopped kernels of insight in the bottom of this pop-sensation&apos;s bowl. Also, the NFL has just kicked off and we&apos;re tossing you a new way for your brand to play along.</itunes:summary>
      <itunes:subtitle>We find unpopped kernels of insight in the bottom of this pop-sensation&apos;s bowl. Also, the NFL has just kicked off and we&apos;re tossing you a new way for your brand to play along.</itunes:subtitle>
      <itunes:keywords>tiktok, trends, corn, nfl</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
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      <title>Price Is Right</title>
      <description><![CDATA[<p>:01- Meet Jim Price</p><p>:42 – Jim LOVES working with us. We have proof.</p><p>1:08 – What’s CultureTap?</p><p>1:26 – Why you want to be our guest.</p><p>2:08 – First trend: AI Greenscreen</p><p>2:22 – Leigh-Ann shows a bizarre greenscreen TikTok*</p><p>3:04 – Nike underwater*</p><p>3:49 – Mushy Target*- heart? mushroom? gecko?</p><p>5:30 – AL Green-screen</p><p>6:30 – screen record of business-available songs page*</p><p>8:33 – new Kanye</p><p>10:06 – newer Kanye</p><p>11:10 – Who wants to go home?</p><p>11:52 – Fenti video*</p><p>12:30 – (Jim wants to go home)*</p><p>13:00 – Bama keeps rushing</p><p>15:00 – have a great day</p><p>16:46 – Mets? Really?</p><p>17:35 – Skyline Time</p><p>18:32 – Drink Challenge</p><p>19:40 – maybe go watch the video instead?*</p><p>21:00 – recap and goodbyes</p><p>***see videos at _culturetap on TikTok</p>
]]></description>
      <pubDate>Fri, 19 Aug 2022 15:33:08 +0000</pubDate>
      <author>CultureTapPodcast@empowermm.com (Empower)</author>
      <link>https://culturetap.simplecast.com/episodes/price-is-right-RkpHxQfN</link>
      <content:encoded><![CDATA[<p>:01- Meet Jim Price</p><p>:42 – Jim LOVES working with us. We have proof.</p><p>1:08 – What’s CultureTap?</p><p>1:26 – Why you want to be our guest.</p><p>2:08 – First trend: AI Greenscreen</p><p>2:22 – Leigh-Ann shows a bizarre greenscreen TikTok*</p><p>3:04 – Nike underwater*</p><p>3:49 – Mushy Target*- heart? mushroom? gecko?</p><p>5:30 – AL Green-screen</p><p>6:30 – screen record of business-available songs page*</p><p>8:33 – new Kanye</p><p>10:06 – newer Kanye</p><p>11:10 – Who wants to go home?</p><p>11:52 – Fenti video*</p><p>12:30 – (Jim wants to go home)*</p><p>13:00 – Bama keeps rushing</p><p>15:00 – have a great day</p><p>16:46 – Mets? Really?</p><p>17:35 – Skyline Time</p><p>18:32 – Drink Challenge</p><p>19:40 – maybe go watch the video instead?*</p><p>21:00 – recap and goodbyes</p><p>***see videos at _culturetap on TikTok</p>
]]></content:encoded>
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      <itunes:title>Price Is Right</itunes:title>
      <itunes:author>Empower</itunes:author>
      <itunes:duration>00:22:42</itunes:duration>
      <itunes:summary>Our first guest! Jim Price, CEO and owner of Empower, joins us on the podcast. Listen along as Leigh-Ann and Terry try not to get fired, subjecting Jim to CultureTap’s latest trends and insights.</itunes:summary>
      <itunes:subtitle>Our first guest! Jim Price, CEO and owner of Empower, joins us on the podcast. Listen along as Leigh-Ann and Terry try not to get fired, subjecting Jim to CultureTap’s latest trends and insights.</itunes:subtitle>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
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      <title>Not Fit for Human Consumption</title>
      <description><![CDATA[<p>Intro</p><p>1:00 - Yes Loooord</p><p>4:39 - Pink Sauce: delicious or deadly?</p><p>8:02 - Raw Spice Bar - NO SAVINGS CODE. Sorry.</p><p>9:04 - 'Bama Rush. Really?</p><p>10:02 - Tik-Tok Algorithm </p><p>12:08 - Can a Brand “game” the Tik-Tok system?</p><p>14:53 - Outro?</p><p>15:22 - Emoji Voices</p><p>16:47 - LAB tries it. Says another bad word.</p><p>17:17 - TD tries it. Totally wins.</p><p>18:10 -  Outro</p><p>Big thanks to Max G!</p>
]]></description>
      <pubDate>Wed, 10 Aug 2022 20:28:54 +0000</pubDate>
      <author>CultureTapPodcast@empowermm.com (Terry Dillon, Leigh-Ann Bortz)</author>
      <link>https://culturetap.simplecast.com/episodes/not-fit-for-human-consumption-_KtDCflt</link>
      <content:encoded><![CDATA[<p>Intro</p><p>1:00 - Yes Loooord</p><p>4:39 - Pink Sauce: delicious or deadly?</p><p>8:02 - Raw Spice Bar - NO SAVINGS CODE. Sorry.</p><p>9:04 - 'Bama Rush. Really?</p><p>10:02 - Tik-Tok Algorithm </p><p>12:08 - Can a Brand “game” the Tik-Tok system?</p><p>14:53 - Outro?</p><p>15:22 - Emoji Voices</p><p>16:47 - LAB tries it. Says another bad word.</p><p>17:17 - TD tries it. Totally wins.</p><p>18:10 -  Outro</p><p>Big thanks to Max G!</p>
]]></content:encoded>
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      <itunes:title>Not Fit for Human Consumption</itunes:title>
      <itunes:author>Terry Dillon, Leigh-Ann Bortz</itunes:author>
      <itunes:duration>00:18:28</itunes:duration>
      <itunes:summary>More trends, can you believe it? LAB and TD discuss the latest in never-ending videos, neon condiments and sorority priorities, followed by a real-time, trend-based TikTok throw-down. </itunes:summary>
      <itunes:subtitle>More trends, can you believe it? LAB and TD discuss the latest in never-ending videos, neon condiments and sorority priorities, followed by a real-time, trend-based TikTok throw-down. </itunes:subtitle>
      <itunes:keywords>tiktok, empower, bama, comedy, marketing, rush, sauce, pink</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
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      <title>Toe Tappin&apos;</title>
      <description><![CDATA[<p>1:18 - Little Miss Who?</p><p>5:14 - Toes Where They Don't Belong</p><p>8:23 - Oversharing</p><p>9:10 - Leigh-Ann Says a Bad Word</p><p>11:33 - CultureTap Explanation</p><p>12:13 - Carrying Your Love w/ Me</p><p>13:50 - Applying Trends to Brands</p><p>14:43 - Overly Dramatized Reactions</p><p>15:05- Pluto Play-by-Play</p>
]]></description>
      <pubDate>Fri, 29 Jul 2022 19:27:34 +0000</pubDate>
      <author>CultureTapPodcast@empowermm.com (Leigh-Ann Bortz, Terry Dillon)</author>
      <link>https://culturetap.simplecast.com/episodes/toe-tappin-oR_r6mMN</link>
      <content:encoded><![CDATA[<p>1:18 - Little Miss Who?</p><p>5:14 - Toes Where They Don't Belong</p><p>8:23 - Oversharing</p><p>9:10 - Leigh-Ann Says a Bad Word</p><p>11:33 - CultureTap Explanation</p><p>12:13 - Carrying Your Love w/ Me</p><p>13:50 - Applying Trends to Brands</p><p>14:43 - Overly Dramatized Reactions</p><p>15:05- Pluto Play-by-Play</p>
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      <itunes:title>Toe Tappin&apos;</itunes:title>
      <itunes:author>Leigh-Ann Bortz, Terry Dillon</itunes:author>
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      <itunes:summary>Need to know what&apos;s really bizarre and on-trend right now? Leigh-Ann and Terry discuss the latest about toes, dog hair, mustaches and gas prices--all brought to you by CultureTap.</itunes:summary>
      <itunes:subtitle>Need to know what&apos;s really bizarre and on-trend right now? Leigh-Ann and Terry discuss the latest about toes, dog hair, mustaches and gas prices--all brought to you by CultureTap.</itunes:subtitle>
      <itunes:keywords>brands, culture, comedy, marketing, business, toes</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
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      <description><![CDATA[<p>Leigh-Ann and Terry talk about... you know, CultureTap:</p><ul><li>What it is</li><li>What's trending</li><li>Which brands crush it</li></ul><p>And we make fun of painfully stupid things the internet loves.</p><p> </p>
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      <pubDate>Thu, 21 Jul 2022 18:12:07 +0000</pubDate>
      <author>CultureTapPodcast@empowermm.com (Leigh-Ann Bortz, Terry Dillon)</author>
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      <content:encoded><![CDATA[<p>Leigh-Ann and Terry talk about... you know, CultureTap:</p><ul><li>What it is</li><li>What's trending</li><li>Which brands crush it</li></ul><p>And we make fun of painfully stupid things the internet loves.</p><p> </p>
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      <itunes:title>Tap Into Culture to Be Relevant</itunes:title>
      <itunes:author>Leigh-Ann Bortz, Terry Dillon</itunes:author>
      <itunes:duration>00:18:35</itunes:duration>
      <itunes:summary>Your introduction to CultureTap. Find out what&apos;s on trend - and how your brand can play along for fun and profit!</itunes:summary>
      <itunes:subtitle>Your introduction to CultureTap. Find out what&apos;s on trend - and how your brand can play along for fun and profit!</itunes:subtitle>
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