The Booze Bruthas

Episode 23: The Human Advantage

Booking@podgo.io (The Booze Bruthas) — Fri, 16 Oct 2026 14:00:00 +0000

Technology is making it easier than ever to build, market and operate a spirits brand. AI can generate campaigns, analyze consumers, predict trends and automate work that once required entire teams.

But there's a catch: everybody else has access to the same technology.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 22: WHERE DOES TECHNOLOGY TAKE THE LIQUOR BUSINESS

Booking@podgo.io (The Booze Bruthas) — Fri, 2 Oct 2026 14:00:00 +0000

In Episode 22, Dee and NG take the technology conversation one step further and examine the battle between Human vs. Machine vs. Opportunity. They explore which jobs technology could change, which human skills remain difficult to replace, and whether independent brands should fear automation—or use it to compete against companies with vastly larger teams and budgets.
And there's one question hanging over the entire episode:
If the machine can do the work...what becomes our job?

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 21: THE BOOZE BRUTHAS — LIVE SPECIAL THE POUR IS OURS

Booking@podgo.io (The Booze Bruthas) — Mon, 28 Sep 2026 14:00:00 +0000

For generations, Black and Brown consumers have helped define drinking culture—but ownership, distribution and access haven't always reflected that influence.

Live from the fifth anniversary of the CLINK & SIP Festival, Dee Best and NG take The Booze Bruthas directly into a room filled with diverse founders, makers, chefs and beverage professionals who are changing that equation.

They'll talk ownership, collaboration, consumer power and what it takes to turn cultural influence into sustainable businesses. And throughout the special, founders and industry voices from the festival will step inside a live edition of The Booze Room™ for quick, unscripted conversations from the people actually building the future of beverage.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

THE PACKAGING CRISIS NOBODY TALKS ABOUT

Booking@podgo.io (The Booze Bruthas) — Fri, 18 Sep 2026 14:00:00 +0000

Everybody talks about what's inside the bottle. Almost nobody talks about what it takes to put something around it.

In Episode 20, Dee and NG expose the overlooked economics of spirits packaging—from glass, closures and labels to freight, minimum orders, custom molds and the growing battle between premium presentation and smarter, lighter packaging.

The conversation asks a bigger question: Does a premium spirit still need a heavy, expensive bottle to feel luxurious—or is the industry finally ready to rethink what premium looks like?

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 19: WHY INVESTORS KEEP GETTING LIQUOR WRONG

Booking@podgo.io (The Booze Bruthas) — Fri, 28 Aug 2026 14:00:00 +0000

The spirits business can look incredibly attractive from the outside: premium bottles, celebrity acquisitions, major distribution deals and billion-dollar brands. But underneath the glamour is a capital-intensive business built on inventory, patience, regulation, distribution and relationships.
Dee and NG examine why traditional investment thinking doesn’t always translate to spirits, what founders need from capital beyond a check, and why understanding the actual business behind the bottle matters to both investors and entrepreneurs.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 18 WHO REALLY CONTROLS WHAT YOU DRINK?

Booking@podgo.io (The Booze Bruthas) — Fri, 21 Aug 2026 14:00:00 +0000

We like to believe what ends up in our glass is completely our choice—but taste is influenced long before the first pour. From social media and cocktail menus to bartenders, cultural moments, packaging and changing consumer habits, Dee and NG examine the invisible forces shaping what America drinks. Then, in The Booze Room, LoveLuvv Sparkling Wines founder Samantha Danielle Herbert joins the conversation to discuss entrepreneurship, champagne culture, Black ownership, building a luxury brand and creating a product consumers choose in an intensely competitive marketplace.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 17:THE NEW DRINKER

Booking@podgo.io (The Booze Bruthas) — Fri, 14 Aug 2026 14:00:00 +0000

Today's spirits consumer doesn't think like yesterday's. They value experiences over excess, authenticity over advertising, and quality over quantity. Dee and NG explore how changing consumer behavior is reshaping everything from product development to marketing and hospitality. Research shows younger adult consumers are increasingly "sober curious," drinking more intentionally, and spending on premium experiences rather than simply buying more alcohol.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 16: THE GREAT SPIRITS RESET

Booking@podgo.io (The Booze Bruthas) — Fri, 7 Aug 2026 14:00:00 +0000

The spirits industry is entering a new era. The days of easy growth, automatic premium pricing, and relying on distribution alone are fading. Dee and NG discuss why the industry is resetting—and what founders, consumers, bartenders, and investors need to understand to thrive in what's next. Recent industry data points to tighter consumer spending, selective premium purchasing, inventory pressure, and a greater need for disciplined execution. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 15: WHY LIQUOR SHELVES DON'T MATTER ANYMORE

Booking@podgo.io (The Booze Bruthas) — Fri, 31 Jul 2026 14:00:00 +0000

For decades, every spirits brand dreamed of getting on liquor store shelves. But today's fastest-growing brands are finding customers through restaurants, hotels, private events, hospitality partnerships, direct relationships and experiences before they ever dominate retail. Dee and NG sit down with distributor Glen Murray to discuss why success today is built far beyond the liquor aisle. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 14: WHO REALLY CONTROLS WHAT YOU DRINK?

Booking@podgo.io (The Booze Bruthas) — Fri, 24 Jul 2026 14:00:00 +0000

This week, The Booze Bruthas pull back the curtain on the hidden forces shaping what ends up in your glass. From distributors and retailers to marketing budgets and shelf placement, we're exposing the business behind the bottle. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 13: THE WHISKEY GOLD RUSH IS CRASHING

Booking@podgo.io (The Booze Bruthas) — Fri, 17 Jul 2026 14:00:00 +0000

Not every distillery fails because of bad Whiskey. Today Dee Best and NG explore why the Whiskey business has changed and will it ever make a true comeback to it's glory days. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 12: WHY INVEST IN SPIRITS

Booking@podgo.io (The Booze Bruthas) — Fri, 10 Jul 2026 14:00:00 +0000

What makes someone invest in a spirits company? What do investors look for? What has Vince learned from watching Cōpajn grow from the inside? This episode introduces listeners to the investor's perspective while naturally educating them about the business of spirits. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

LAST CALL:SEASON 1 RECAP

Booking@podgo.io (The Booze Bruthas) — Fri, 3 Jul 2026 14:00:00 +0000

🥃 IT'S THE LAST CALL... BEFORE SEASON 2. One season. Ten episodes. Countless pours. Plenty of laughs. And a whole lot of real conversations. Before we kick off an even bigger Season 2, Dee Best and NG are raising one final glass to relive some of the funniest moments, biggest lessons, behind-the-scenes stories, and conversations that helped make The Booze Bruthas what it is today. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 10: MIXOLOGY IS A SKILLSET

Booking@podgo.io (The Booze Bruthas) — Wed, 13 May 2026 18:00:00 +0000

Cocktails aren't just drinks-they're storytelling. A Masterclass in balance, presentation, and creating moments people remember Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 9 INFUSIONS,EXPERIMENTS & RULE -BREAKERS

Booking@podgo.io (The Booze Bruthas) — Wed, 6 May 2026 18:00:00 +0000

Apple Pie, Brandy, and specialty spirits. Creativity vs. consistency-and when to break the rules. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 8: Barrel-Aged Everything

Booking@podgo.io (The Booze Bruthas) — Wed, 29 Apr 2026 18:00:00 +0000

Why wood matters.How barrels transform spirits-and how patience pays off. Featuring NG's barrel-aged Gin. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 7: VODKA LIES THEY TOLD YOU

Booking@podgo.io (The Booze Bruthas) — Wed, 22 Apr 2026 13:00:00 +0000

"Vodka has no flavor" is lazy thinking. We break down quality, filtration, and how vodka really moves culture and money. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 6 AGAVE ISN'T JUST TEQUILA

Booking@podgo.io (The Booze Bruthas) — Wed, 15 Apr 2026 04:00:00 +0000

Tequila, Mezcal, tradition, and truth. What's authentic, whaat's hype, and what consumers need to know before paying premium prices. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 5: BOURBON, WHISKEY & the LONG GAME

Booking@podgo.io (The Booze Bruthas) — Wed, 8 Apr 2026 04:00:00 +0000

Patience makes profit. We talk barrels, aging and why whiskey teaches disciple- both in spirits and in life. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rum: From Sugar to Status

Booking@podgo.io (The Booze Bruthas) — Wed, 1 Apr 2026 04:00:00 +0000

Rum’s global roots, cultural significance, and why it deserves more respect. From cane to cocktail—with real talk about flavor, aging, and market perception. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Gin Game

Booking@podgo.io (The Booze Bruthas) — Wed, 25 Mar 2026 04:00:00 +0000

Gin isn’t basic—it’s surgical. NG breaks down botanicals, balance, and why most gins fail. Dee translates it for the culture. Plus: the perfect G&T, Booze Bruthas style. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 2: Crafts Spirits Ain't A Hobby

Booking@podgo.io (The Booze Bruthas) — Wed, 18 Mar 2026 04:00:00 +0000

A raw look at the craft spirits industry—who wins, who doesn’t, and why. We strip the romance and talk business, science, and survival. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the Block to the Bottle

Booking@podgo.io (The Booze Bruthas) — Wed, 11 Mar 2026 04:00:00 +0000

Dee Best and NG break down how they went from passion to production- mistakes, wins, and the real cost of building in the spirits game. This isn't a fairy tale. It's the blueprint. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Gin Game

Booking@podgo.io (The Booze Bruthas) — Fri, 30 Jan 2026 15:00:00 +0000

Gin isn’t basic—it’s surgical. NG breaks down botanicals, balance, and why most gins fail. Dee translates it for the culture. Plus: the perfect G&T, Booze Bruthas style.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Craft Spirits Ain’t a Hobby

Booking@podgo.io (The Booze Bruthas) — Fri, 23 Jan 2026 15:00:00 +0000

A raw look at the craft spirits industry—who wins, who doesn’t, and why. We strip the romance and talk business, science, and survival.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the Block to the Bottle

Booking@podgo.io (The Booze Bruthas) — Fri, 16 Jan 2026 15:00:01 +0000

Dee Best and NG break down how they went from passion to production- mistakes, wins, and the real cost of building in the spirits game. This isn't a fairy tale. It's the blueprint.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Booze Bruthas Trailer

Booking@podgo.io (The Booze Bruthas) — Thu, 15 Jan 2026 00:09:53 +0000

Dee Best and NG, better known as The Booze Bruthas. Dee is the visionary founder behind Cōpajn Vodka, the premium Chicago-born brand that’s repping culture, craftsmanship, and the art of sharing good moments with good people. And alongside him is NG, the master distiller and creative force behind NG Distillery, the engine powering some of the cleanest, smoothest craft spirits coming out of the Midwest.

Together, these two form a powerhouse duo blending entrepreneurship, storytelling, and straight-up spirit knowledge. On their podcast, The Booze Bruthas, they dive deep into the world of liquor—from the craft behind distilling, to the business moves behind building a brand, to the global trends shaping the industry. They highlight Black creators, emerging brands, travel adventures, cocktail culture, and give you that insider game you won’t hear anywhere else.

So get ready, because when the Booze Bruthas pull up, you’re not just getting a drink—you’re getting a whole education served with flavor.”

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.