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    <title>Etch Podcast</title>
    <description>The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it. 

Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.</description>
    <copyright>Etch (UK) Limited</copyright>
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    <pubDate>Tue, 2 Feb 2021 10:00:00 +0000</pubDate>
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      <title>Etch Podcast</title>
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    <itunes:summary>The Etch Podcast gives you an inside look at the strategy, design leadership and innovation from experts across different industries who are actually doing it. 

Etch is a unique network of agencies, consultancies and experts that aims to provide more value to businesses than traditional agency models, by taking a people centred approach to all that we deliver. Our team is made up of hand-picked experts with unique backgrounds and experiences, located in London, Southampton UK and Cape Town, South Africa.</itunes:summary>
    <itunes:author>Etch, Ross Chapman</itunes:author>
    <itunes:explicit>yes</itunes:explicit>
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    <itunes:keywords>product design, innovation, design sprint, digital transformation, disruption, management, change management, business, financial services</itunes:keywords>
    <itunes:owner>
      <itunes:name>Etch</itunes:name>
      <itunes:email>ross.chapman@etchuk.com</itunes:email>
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    <itunes:category text="Business">
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      <title>#33 Suzanne Charlotte Vos: Make Innovation Business As Usual</title>
      <description><![CDATA[<p>We talk about starting innovation journeys with teams, unlocking thoughts with visual collaboration and how we can be more efficient in 2021 and beyond. Enjoy!</p><p> </p><p>Music: </p><p>Music from Uppbeat (free for Creators!): <a href="https://uppbeat.io/t/all-good-folks/cha-cha-groove">https://uppbeat.io/t/all-good-folks/cha-cha-groove</a> License code: DHCEF0JQOMDHVQH3</p><p> </p><p> </p>
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      <pubDate>Tue, 2 Feb 2021 10:00:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/33-suzanne-charlotte-vos-make-innovation-business-as-usual-Xk6FNIsS</link>
      <content:encoded><![CDATA[<p>We talk about starting innovation journeys with teams, unlocking thoughts with visual collaboration and how we can be more efficient in 2021 and beyond. Enjoy!</p><p> </p><p>Music: </p><p>Music from Uppbeat (free for Creators!): <a href="https://uppbeat.io/t/all-good-folks/cha-cha-groove">https://uppbeat.io/t/all-good-folks/cha-cha-groove</a> License code: DHCEF0JQOMDHVQH3</p><p> </p><p> </p>
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      <itunes:title>#33 Suzanne Charlotte Vos: Make Innovation Business As Usual</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:44:04</itunes:duration>
      <itunes:summary>Today on the Etch Podcast, we are delighted to welcome Suzanne Charlotte Vos, Innovation Strategist and Activator, Consultant &amp; Speaker, currently working as an Innovation Coach &amp; Consultant at ING Labs APAC where here goal is to  make innovation business as usual.</itunes:summary>
      <itunes:subtitle>Today on the Etch Podcast, we are delighted to welcome Suzanne Charlotte Vos, Innovation Strategist and Activator, Consultant &amp; Speaker, currently working as an Innovation Coach &amp; Consultant at ING Labs APAC where here goal is to  make innovation business as usual.</itunes:subtitle>
      <itunes:explicit>yes</itunes:explicit>
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      <itunes:episode>33</itunes:episode>
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      <title>#32 Elvin Turner: Be Less Zombie</title>
      <description><![CDATA[<p>Show notes:</p><ul><li>Be Less Zombie https://www.belesszombie.com/</li><li>The Etch Podcast <a href="https://www.etchuk.com/podcast">https://www.etchuk.com/podcast</a></li></ul><p>If you enjoyed the topics covered in this episode, reach out and let's have a conversation <a href="https://www.etchuk.com/horizon">https://www.etchuk.com/horizon</a></p>
]]></description>
      <pubDate>Tue, 15 Dec 2020 10:00:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Elvin Turner, Seth Campbell, Ross Chapman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/32-elvin-turner-be-less-zombie-e9Dy_Dbr</link>
      <content:encoded><![CDATA[<p>Show notes:</p><ul><li>Be Less Zombie https://www.belesszombie.com/</li><li>The Etch Podcast <a href="https://www.etchuk.com/podcast">https://www.etchuk.com/podcast</a></li></ul><p>If you enjoyed the topics covered in this episode, reach out and let's have a conversation <a href="https://www.etchuk.com/horizon">https://www.etchuk.com/horizon</a></p>
]]></content:encoded>
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      <itunes:title>#32 Elvin Turner: Be Less Zombie</itunes:title>
      <itunes:author>Elvin Turner, Seth Campbell, Ross Chapman</itunes:author>
      <itunes:duration>01:08:37</itunes:duration>
      <itunes:summary>Elvin Turner is an award-winning innovation expert and associate professor of innovation, entrepreneurship and marketing for MBA and executive education programmes.  

His book, &quot;Be Less Zombie: How great organisations create dynamic innovation, fearless leadership and passionate people&quot; came out earlier this year, and it distills 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit.

We talk about the innovation particle, leading by experiment and what needs to be true for innovative products to fly through an organisation.</itunes:summary>
      <itunes:subtitle>Elvin Turner is an award-winning innovation expert and associate professor of innovation, entrepreneurship and marketing for MBA and executive education programmes.  

His book, &quot;Be Less Zombie: How great organisations create dynamic innovation, fearless leadership and passionate people&quot; came out earlier this year, and it distills 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit.

We talk about the innovation particle, leading by experiment and what needs to be true for innovative products to fly through an organisation.</itunes:subtitle>
      <itunes:keywords>innovation, be less zombie, experiment</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
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      <itunes:episode>32</itunes:episode>
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      <title>#31 Greg Larkin: This Might Get Me Fired</title>
      <description><![CDATA[<p>Show notes:</p><ul><li>Greg Larkin <a href="https://www.thisisgreglarkin.com/">https://www.thisisgreglarkin.com/</a></li><li>The Etch Podcast <a href="https://www.etchuk.com/podcast">https://www.etchuk.com/podcast</a></li></ul><p>If you enjoyed the topics covered in this episode, reach out and let's have a conversation <a href="https://www.etchuk.com/horizon">https://www.etchuk.com/horizon</a></p>
]]></description>
      <pubDate>Tue, 27 Oct 2020 08:00:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Greg Larkin, Ross Chapman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/greg-larkin-this-might-get-me-fired-03G3wYP_</link>
      <content:encoded><![CDATA[<p>Show notes:</p><ul><li>Greg Larkin <a href="https://www.thisisgreglarkin.com/">https://www.thisisgreglarkin.com/</a></li><li>The Etch Podcast <a href="https://www.etchuk.com/podcast">https://www.etchuk.com/podcast</a></li></ul><p>If you enjoyed the topics covered in this episode, reach out and let's have a conversation <a href="https://www.etchuk.com/horizon">https://www.etchuk.com/horizon</a></p>
]]></content:encoded>
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      <itunes:title>#31 Greg Larkin: This Might Get Me Fired</itunes:title>
      <itunes:author>Greg Larkin, Ross Chapman</itunes:author>
      <itunes:duration>00:37:24</itunes:duration>
      <itunes:summary>We return with a second Season and an episode that embodies disruption, innovation and influence. Greg Larkin is the international bestselling author of This Might Get Me Fired. A Manual for Thriving in the Corporate Entrepreneurial Underground. We discuss what it takes for enterprise businesses to actually innovate, why working Agile won&apos;t save you and how you need to be running a portfolio of experiments to actually generate the return on innovation.</itunes:summary>
      <itunes:subtitle>We return with a second Season and an episode that embodies disruption, innovation and influence. Greg Larkin is the international bestselling author of This Might Get Me Fired. A Manual for Thriving in the Corporate Entrepreneurial Underground. We discuss what it takes for enterprise businesses to actually innovate, why working Agile won&apos;t save you and how you need to be running a portfolio of experiments to actually generate the return on innovation.</itunes:subtitle>
      <itunes:keywords>this might get me fired, innovation, design thinking, disruption</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>31</itunes:episode>
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      <title>#30 Lex Roman: Growth Design</title>
      <description><![CDATA[<p>Previously, Lex led two growth initiatives at The Black Tux, led design, product growth and analytics at LA-based Burner and worked at InVision designing collaboration tools. Past clients of Lex's include: Toyota, Nissan, Macy's, Prosper, Joyable and Deloitte.</p><p>We discuss what skills a growth designer needs to develop, the adoption of growth hacking to develop products further and how some of these themes lead to entrepreneurship.</p><ul><li>Music by <a href="https://icons8.com/music/author/nordgroove">Nordgroove</a> from <a href="https://dashboard.simplecast.com/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Thu, 9 Jul 2020 09:00:30 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/30-lex-roman-growth-design-KBIW92Yz</link>
      <content:encoded><![CDATA[<p>Previously, Lex led two growth initiatives at The Black Tux, led design, product growth and analytics at LA-based Burner and worked at InVision designing collaboration tools. Past clients of Lex's include: Toyota, Nissan, Macy's, Prosper, Joyable and Deloitte.</p><p>We discuss what skills a growth designer needs to develop, the adoption of growth hacking to develop products further and how some of these themes lead to entrepreneurship.</p><ul><li>Music by <a href="https://icons8.com/music/author/nordgroove">Nordgroove</a> from <a href="https://dashboard.simplecast.com/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#30 Lex Roman: Growth Design</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:25:20</itunes:duration>
      <itunes:summary>This time, we talk about the growing area of Growth Design with Lex Roman. Lex is a digital Product Designer who believes in measuring the impact of design.</itunes:summary>
      <itunes:subtitle>This time, we talk about the growing area of Growth Design with Lex Roman. Lex is a digital Product Designer who believes in measuring the impact of design.</itunes:subtitle>
      <itunes:explicit>yes</itunes:explicit>
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      <itunes:episode>30</itunes:episode>
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      <title>#29 Douglas Ferguson: Beyond The Prototype</title>
      <description><![CDATA[<p>In this episode, we talk about his new book, which serves as a roadmap for navigating the fuzzy area between ideas and outcomes</p><p>Have you ever struggled to move a key innovation project forward at work? Based on his experiences running Design Sprints for top companies, Douglas Ferguson wrote Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision. </p><p> </p><p>Music: Sunrise by <a href="https://icons8.com/music/author/ilya-marfin">Ilya Marfin</a></p>
]]></description>
      <pubDate>Wed, 3 Jun 2020 10:00:03 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Ross Chapman, Douglas Ferguson)</author>
      <link>https://etchpodcast.simplecast.com/episodes/29-douglas-ferguson-beyond-the-prototype-lrPGd9_2</link>
      <content:encoded><![CDATA[<p>In this episode, we talk about his new book, which serves as a roadmap for navigating the fuzzy area between ideas and outcomes</p><p>Have you ever struggled to move a key innovation project forward at work? Based on his experiences running Design Sprints for top companies, Douglas Ferguson wrote Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision. </p><p> </p><p>Music: Sunrise by <a href="https://icons8.com/music/author/ilya-marfin">Ilya Marfin</a></p>
]]></content:encoded>
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      <itunes:title>#29 Douglas Ferguson: Beyond The Prototype</itunes:title>
      <itunes:author>Ross Chapman, Douglas Ferguson</itunes:author>
      <itunes:duration>00:41:02</itunes:duration>
      <itunes:summary>Today&apos;s guest is Douglas Ferguson. Douglas is an entrepreneur and human-centered technologist with over 20 years of experience. He is the founder and president of Voltage Control, an Austin-based facilitation agency that specializes in helping teams work better together through participatory decision making and design inspired facilitation techniques. He has helped transform teams from U.S. SOCOM, the Air Force, Adobe, Dropbox, Fidelity, Vrbo, Liberty Mutual, Humana, and SAIC.</itunes:summary>
      <itunes:subtitle>Today&apos;s guest is Douglas Ferguson. Douglas is an entrepreneur and human-centered technologist with over 20 years of experience. He is the founder and president of Voltage Control, an Austin-based facilitation agency that specializes in helping teams work better together through participatory decision making and design inspired facilitation techniques. He has helped transform teams from U.S. SOCOM, the Air Force, Adobe, Dropbox, Fidelity, Vrbo, Liberty Mutual, Humana, and SAIC.</itunes:subtitle>
      <itunes:keywords>voltage control, beyond the prototype, design sprint</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>29</itunes:episode>
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      <title>#28 Lee Duncan: Remote Enterprise</title>
      <description><![CDATA[<p>This episode, we speak with Lee Duncan, Enterprise Design Sprint Leader at IBM Transformation. Lee has the responsibility of scaling the design sprint methodology across the enterprise and lead thought leadership through experiments and inclusive organisational and external collaboration.</p><p>Lee Duncan's opinions are his own and do not express the views or opinions of his employer.</p>
]]></description>
      <pubDate>Wed, 29 Apr 2020 08:30:51 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/remote-enterprise-with-lee-duncan-from-ibm-C3VrX_B6</link>
      <content:encoded><![CDATA[<p>This episode, we speak with Lee Duncan, Enterprise Design Sprint Leader at IBM Transformation. Lee has the responsibility of scaling the design sprint methodology across the enterprise and lead thought leadership through experiments and inclusive organisational and external collaboration.</p><p>Lee Duncan's opinions are his own and do not express the views or opinions of his employer.</p>
]]></content:encoded>
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      <itunes:title>#28 Lee Duncan: Remote Enterprise</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:43:27</itunes:duration>
      <itunes:summary>In our latest podcast, we consider how to transition a massive enterprise to remote by sharing a story of a large organisation that has actually done it.
</itunes:summary>
      <itunes:subtitle>In our latest podcast, we consider how to transition a massive enterprise to remote by sharing a story of a large organisation that has actually done it.
</itunes:subtitle>
      <itunes:explicit>yes</itunes:explicit>
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      <itunes:episode>28</itunes:episode>
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      <title>#27 Dana Publicover: Empathy At Scale</title>
      <description><![CDATA[<p>Can empathy be scaled within an organisation?</p><p> </p><p><strong>Show notes</strong></p><ul><li>Buy Empathy at Scale: <a href="https://tinypinata.xyz/empathy-at-scale/">https://tinypinata.xyz/empathy-at-scale/</a></li><li> Music from Grenada - Wild Waves (Free Download)</li></ul>
]]></description>
      <pubDate>Fri, 31 Jan 2020 10:00:24 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Dana Publicover, Ross Chapman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/empathy-at-scale-SJ5mdu0k</link>
      <content:encoded><![CDATA[<p>Can empathy be scaled within an organisation?</p><p> </p><p><strong>Show notes</strong></p><ul><li>Buy Empathy at Scale: <a href="https://tinypinata.xyz/empathy-at-scale/">https://tinypinata.xyz/empathy-at-scale/</a></li><li> Music from Grenada - Wild Waves (Free Download)</li></ul>
]]></content:encoded>
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      <itunes:title>#27 Dana Publicover: Empathy At Scale</itunes:title>
      <itunes:author>Dana Publicover, Ross Chapman</itunes:author>
      <itunes:duration>00:34:14</itunes:duration>
      <itunes:summary>Can empathy be scaled within an organisation? And if so, how can middle-management get started? We talk to Dana Publicover, founder of Tiny Piñata - a thought partner for changemakers stuck in the grind based out of Greensboro, North Carolina.</itunes:summary>
      <itunes:subtitle>Can empathy be scaled within an organisation? And if so, how can middle-management get started? We talk to Dana Publicover, founder of Tiny Piñata - a thought partner for changemakers stuck in the grind based out of Greensboro, North Carolina.</itunes:subtitle>
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      <itunes:explicit>yes</itunes:explicit>
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      <itunes:episode>27</itunes:episode>
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      <title>#26 Tin Kadoic: The Role Of Design At Airbnb</title>
      <description><![CDATA[<p><strong>Show notes:</strong></p><ul><li>Airbnb Design <a href="https://airbnb.design/">https://airbnb.design/</a></li><li>Music: When You Were Here by Fugue</li></ul>
]]></description>
      <pubDate>Wed, 8 Jan 2020 09:00:02 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/the-role-of-design-at-airbnb-IQjylFxb</link>
      <content:encoded><![CDATA[<p><strong>Show notes:</strong></p><ul><li>Airbnb Design <a href="https://airbnb.design/">https://airbnb.design/</a></li><li>Music: When You Were Here by Fugue</li></ul>
]]></content:encoded>
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      <itunes:title>#26 Tin Kadoic: The Role Of Design At Airbnb</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:38:47</itunes:duration>
      <itunes:summary>What role can design play in a business? No better person to ask than the design manager at Airbnb, Tin Kadoic. We talked about the role of design, the organisational structure needed to make it work and the culture required to enable people to do their best work.</itunes:summary>
      <itunes:subtitle>What role can design play in a business? No better person to ask than the design manager at Airbnb, Tin Kadoic. We talked about the role of design, the organisational structure needed to make it work and the culture required to enable people to do their best work.</itunes:subtitle>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>26</itunes:episode>
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      <title>#25 Treat Digital As More Than Just A Channel For A Successful Transformation</title>
      <description><![CDATA[<p>How digital and organisational transformation comes from a user-first place.</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/max-sergeev">Max Sergeev</a> from <a href="/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Wed, 18 Dec 2019 16:27:01 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Amy Grinstead, Ross Chapman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/how-to-treat-digital-as-more-than-just-a-channel-for-a-successful-transformation-UjeBxehd</link>
      <content:encoded><![CDATA[<p>How digital and organisational transformation comes from a user-first place.</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/max-sergeev">Max Sergeev</a> from <a href="/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#25 Treat Digital As More Than Just A Channel For A Successful Transformation</itunes:title>
      <itunes:author>Amy Grinstead, Ross Chapman</itunes:author>
      <itunes:duration>00:26:32</itunes:duration>
      <itunes:summary>How digital and organisational transformation comes from a user-first place.

</itunes:summary>
      <itunes:subtitle>How digital and organisational transformation comes from a user-first place.

</itunes:subtitle>
      <itunes:keywords>digital transformation, organisational design, innovation, content design</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>25</itunes:episode>
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      <title>#24 PULSECAST: Solo Travel</title>
      <description><![CDATA[Tim sits down with Amy and Harriet to bring you insights and opinions on the rising influence of the solo travel experience. What can be done to attract the market and what are some companies already doing with great success?]]></description>
      <pubDate>Mon, 16 Dec 2019 15:34:56 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/solo-travel-dtZqsX9o</link>
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      <itunes:title>#24 PULSECAST: Solo Travel</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/40bdf51c-40f7-4814-8f34-b5011d0a0cc9/14d9916d-6268-4e6b-b0d4-fb83395879b7/3000x3000/screenshot-2019-12-16-at-11-07-10.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:09</itunes:duration>
      <itunes:summary>Tim sits down with Amy and Harriet to bring you insights and opinions on the rising influence of the solo travel experience. What can be done to attract the market and what are some companies already doing with great success?</itunes:summary>
      <itunes:subtitle>Tim sits down with Amy and Harriet to bring you insights and opinions on the rising influence of the solo travel experience. What can be done to attract the market and what are some companies already doing with great success?</itunes:subtitle>
      <itunes:keywords>hospitality design, solo travel, design thnking, hotel management, content design, travel strategy, hotel design, travel design, strategy</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>24</itunes:episode>
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      <title>#23 PULSECAST: Influencer and social media mistrust in travel and hospitality</title>
      <description><![CDATA[Design Lead Tim Drake sits down with social specialist Chris Robinson as we talk about the state of trust in brands and why certain social approaches and strategies do more harm than good. Also, we talk influencers including artificial intelligence.]]></description>
      <pubDate>Fri, 29 Nov 2019 09:38:19 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/pulsecast-influencer-and-social-media-mistrust-in-travel-and-hospitality-HgkJ4UJi</link>
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      <itunes:title>#23 PULSECAST: Influencer and social media mistrust in travel and hospitality</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/40bdf51c-40f7-4814-8f34-b5011d0a0cc9/8eadf1a9-7190-4c48-8983-b52162e6fdf1/3000x3000/img-20191121-154004-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:30:35</itunes:duration>
      <itunes:summary>Design Lead Tim Drake sits down with social specialist Chris Robinson as we talk about the state of trust in brands and why certain social approaches and strategies do more harm than good. Also, we talk influencers including artificial intelligence.</itunes:summary>
      <itunes:subtitle>Design Lead Tim Drake sits down with social specialist Chris Robinson as we talk about the state of trust in brands and why certain social approaches and strategies do more harm than good. Also, we talk influencers including artificial intelligence.</itunes:subtitle>
      <itunes:keywords>social strategy, hospitality, influencers, hospitality innovation, innovation, design thinking, business design, advertising, brand strategy, travel</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>23</itunes:episode>
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      <title>#22 PULSECAST: Travel and hospitality - Slow Travel</title>
      <description><![CDATA[<p><strong>11:30 - </strong>We discuss why this trend is highly likely to continue to grow and gain momentum and become ingrained in our society.</p>
]]></description>
      <pubDate>Wed, 20 Nov 2019 14:47:18 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/pulsecast-travel-and-hospitality-slow-travel-1d1tZnPH</link>
      <content:encoded><![CDATA[<p><strong>11:30 - </strong>We discuss why this trend is highly likely to continue to grow and gain momentum and become ingrained in our society.</p>
]]></content:encoded>
      <enclosure length="32748399" type="audio/mpeg" url="https://cdn.simplecast.com/audio/4b6d23/4b6d23a1-3db3-41fb-b6a2-8c425c63d763/16f3dfd4-3dfa-4258-9648-b704d0313a1e/harriet-slowtravel_tc.mp3?aid=rss_feed&amp;feed=rz2PBatn"/>
      <itunes:title>#22 PULSECAST: Travel and hospitality - Slow Travel</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/40bdf51c-40f7-4814-8f34-b5011d0a0cc9/f26b6a5f-e49b-4854-92e5-d202c950663d/3000x3000/screenshot-2019-11-19-at-13-58-57.jpg?aid=rss_feed"/>
      <itunes:duration>00:34:07</itunes:duration>
      <itunes:summary>Tim Drake sits down with Harriet Nicholson our 
resident strategist at Etch as they talk about Slow Travel offering 
insights, tips and considerations for businesses operating in the travel and hospitality industry where these growing trends are making a huge and
transformative impact.</itunes:summary>
      <itunes:subtitle>Tim Drake sits down with Harriet Nicholson our 
resident strategist at Etch as they talk about Slow Travel offering 
insights, tips and considerations for businesses operating in the travel and hospitality industry where these growing trends are making a huge and
transformative impact.</itunes:subtitle>
      <itunes:keywords>digital, holiday trends, slow living, digital transformation, hospitality strategy, travel trends, design holiday, branding, slow travel, design thinking, experience economy, travel strategy</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>22</itunes:episode>
    </item>
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      <title>#21 Matthew Goddard: Get Ready For Remote</title>
      <description><![CDATA[<p>We need to give people the confidence they need to restructure their working practices to embrace the remote working lifestyle. That's the message from Matthew Goddard, MD of UX Consultancy and author of Ready For Remote.</p><p><strong>Show notes:</strong></p><ul><li>Buy the book: <a href="https://www.amazon.co.uk/Ready-Remote-Everything-working-company/dp/1527231372/ref=sr_1_1?crid=2GLQVMN02VQBV&keywords=ready+for+remote&qid=1572265209&sprefix=ready+for+remote%2Caps%2C133&sr=8-1">Ready for Remote</a></li><li>The kit: <a href="https://www.readyforremote.com/">Ready for Remote Kit</a></li><li>Music by <a href="https://icons8.com/music/author/nordgroove">Nordgroove</a> from <a href="/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Mon, 28 Oct 2019 14:23:33 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Ross Chapman, Matthew Goddard)</author>
      <link>https://etchpodcast.simplecast.com/episodes/ready-for-remote-qyXrx9wQ</link>
      <content:encoded><![CDATA[<p>We need to give people the confidence they need to restructure their working practices to embrace the remote working lifestyle. That's the message from Matthew Goddard, MD of UX Consultancy and author of Ready For Remote.</p><p><strong>Show notes:</strong></p><ul><li>Buy the book: <a href="https://www.amazon.co.uk/Ready-Remote-Everything-working-company/dp/1527231372/ref=sr_1_1?crid=2GLQVMN02VQBV&keywords=ready+for+remote&qid=1572265209&sprefix=ready+for+remote%2Caps%2C133&sr=8-1">Ready for Remote</a></li><li>The kit: <a href="https://www.readyforremote.com/">Ready for Remote Kit</a></li><li>Music by <a href="https://icons8.com/music/author/nordgroove">Nordgroove</a> from <a href="/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#21 Matthew Goddard: Get Ready For Remote</itunes:title>
      <itunes:author>Ross Chapman, Matthew Goddard</itunes:author>
      <itunes:duration>00:38:22</itunes:duration>
      <itunes:summary>We need to give people the confidence they need to restructure their working practices to embrace the remote working lifestyle. That&apos;s the message from Matthew Goddard, MD of UX Consultancy and author of Ready For Remote.</itunes:summary>
      <itunes:subtitle>We need to give people the confidence they need to restructure their working practices to embrace the remote working lifestyle. That&apos;s the message from Matthew Goddard, MD of UX Consultancy and author of Ready For Remote.</itunes:subtitle>
      <itunes:keywords>remote, design sprint, ux design</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>21</itunes:episode>
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      <title>#20 Make Transparency Your Policy (Even If The Politicians Won&apos;t)</title>
      <description><![CDATA[<p><strong>Favour:</strong></p><p>We'd love to hear what you love about the Etch Podcast. Please add a Review in your favourite podcasting app (ideally Apple) - thanks!</p><p> </p><p><strong>Music:</strong></p><p><a href="https://icons8.com/music/author/lovefine">https://icons8.com/music/author/lovefine</a> Temperature's Rising from LoveFine</p>
]]></description>
      <pubDate>Thu, 24 Oct 2019 20:47:39 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Amy Grinstead, Tim Drake)</author>
      <link>https://etchpodcast.simplecast.com/episodes/make-transparency-your-policy-even-if-the-politicians-wont-Gzf9cHnM</link>
      <content:encoded><![CDATA[<p><strong>Favour:</strong></p><p>We'd love to hear what you love about the Etch Podcast. Please add a Review in your favourite podcasting app (ideally Apple) - thanks!</p><p> </p><p><strong>Music:</strong></p><p><a href="https://icons8.com/music/author/lovefine">https://icons8.com/music/author/lovefine</a> Temperature's Rising from LoveFine</p>
]]></content:encoded>
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      <itunes:title>#20 Make Transparency Your Policy (Even If The Politicians Won&apos;t)</itunes:title>
      <itunes:author>Amy Grinstead, Tim Drake</itunes:author>
      <itunes:duration>00:24:08</itunes:duration>
      <itunes:summary>This episode, Tim and Amy talk about the art and the science behind storytelling. 

It&apos;s the oldest form of education, but how can you use a narrative arc in your brand&apos;s communications, or presentations? 

How does user research inform the stories we tell to our customers? What would it be like if politicians followed a design thinking approach to understanding?

And the big question: is honesty and transparency always the best policy?</itunes:summary>
      <itunes:subtitle>This episode, Tim and Amy talk about the art and the science behind storytelling. 

It&apos;s the oldest form of education, but how can you use a narrative arc in your brand&apos;s communications, or presentations? 

How does user research inform the stories we tell to our customers? What would it be like if politicians followed a design thinking approach to understanding?

And the big question: is honesty and transparency always the best policy?</itunes:subtitle>
      <itunes:keywords>marketing, branding, innovation, design thinking, design, content design, storytelling</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>20</itunes:episode>
    </item>
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      <title>#19 How To Avoid Burnout At Work</title>
      <description><![CDATA[<p>What is creative burnout and is there some science behind it? We talk about the remedies of how to reduce it and further insights from the Google Sprint Conference in Boulder, Colorado. </p><p><strong>Show notes:</strong></p><ul><li>Google Sprint Conference: <a href="https://designsprintkit.withgoogle.com/community/conference-overview">https://designsprintkit.withgoogle.com/community/conference-overview</a></li><li>Music: <a href="https://icons8.com/music/author/roman-bulakhov">Roman Bulakhov</a> from <a href="/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Wed, 16 Oct 2019 10:01:20 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Amy Grinstead, Ross Chapman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/how-to-avoid-burnout-j5SZpnwi</link>
      <content:encoded><![CDATA[<p>What is creative burnout and is there some science behind it? We talk about the remedies of how to reduce it and further insights from the Google Sprint Conference in Boulder, Colorado. </p><p><strong>Show notes:</strong></p><ul><li>Google Sprint Conference: <a href="https://designsprintkit.withgoogle.com/community/conference-overview">https://designsprintkit.withgoogle.com/community/conference-overview</a></li><li>Music: <a href="https://icons8.com/music/author/roman-bulakhov">Roman Bulakhov</a> from <a href="/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#19 How To Avoid Burnout At Work</itunes:title>
      <itunes:author>Amy Grinstead, Ross Chapman</itunes:author>
      <itunes:duration>00:28:52</itunes:duration>
      <itunes:summary>What is creative burnout and is there some science behind it? We talk about the remedies of how to reduce it and further insights from the Google Sprint Conference in Boulder, Colorado. </itunes:summary>
      <itunes:subtitle>What is creative burnout and is there some science behind it? We talk about the remedies of how to reduce it and further insights from the Google Sprint Conference in Boulder, Colorado. </itunes:subtitle>
      <itunes:keywords>stress, burnout, design sprint</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
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      <title>#18 When Innovation Doesn&apos;t Work Out</title>
      <description><![CDATA[<p> "The innovation most companies need will not be authorized." This quote by Greg Larkin, author of This Might Get Me Fired is the topic of discussion in this episode.</p><p><strong>Show notes:</strong></p><ul><li>Why Innovation Labs Fail <a href="https://hbr.org/2019/07/why-innovation-labs-fail-and-how-to-ensure-yours-doesnt">https://hbr.org/2019/07/why-innovation-labs-fail-and-how-to-ensure-yours-doesnt</a></li><li>Music by https://icons8.com/music/author/kii KII from Fugue</li></ul><p> </p>
]]></description>
      <pubDate>Tue, 24 Sep 2019 12:34:05 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Amy Grinstead, Ross Chapman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/innovation-doesnt-work-Kk_mg32t</link>
      <content:encoded><![CDATA[<p> "The innovation most companies need will not be authorized." This quote by Greg Larkin, author of This Might Get Me Fired is the topic of discussion in this episode.</p><p><strong>Show notes:</strong></p><ul><li>Why Innovation Labs Fail <a href="https://hbr.org/2019/07/why-innovation-labs-fail-and-how-to-ensure-yours-doesnt">https://hbr.org/2019/07/why-innovation-labs-fail-and-how-to-ensure-yours-doesnt</a></li><li>Music by https://icons8.com/music/author/kii KII from Fugue</li></ul><p> </p>
]]></content:encoded>
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      <itunes:title>#18 When Innovation Doesn&apos;t Work Out</itunes:title>
      <itunes:author>Amy Grinstead, Ross Chapman</itunes:author>
      <itunes:duration>00:29:19</itunes:duration>
      <itunes:summary> &quot;The innovation most companies need will not be authorized.&quot; This quote by Greg Larkin, author of This Might Get Me Fired is the topic of discussion in this episode. We talk about the mental model of outsourcing innovation and why it really works.</itunes:summary>
      <itunes:subtitle> &quot;The innovation most companies need will not be authorized.&quot; This quote by Greg Larkin, author of This Might Get Me Fired is the topic of discussion in this episode. We talk about the mental model of outsourcing innovation and why it really works.</itunes:subtitle>
      <itunes:keywords>consulting agency, innovation</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>18</itunes:episode>
    </item>
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      <title>#17 Stop Talking in Business Jargon</title>
      <description><![CDATA[<p>Jargon, idioms, tone and riddles. Business is full of it. The language we choose can bring people closer or push them away. Why do people use it and how do you know how to say what you mean?</p><p><strong>Show notes:</strong></p><ul><li>Article: <a href="https://prettysimpleideas.com/2016/07/5-reasons-people-use-jargon/">https://prettysimpleideas.com/2016/07/5-reasons-people-use-jargon/</a></li><li>Article: <a href="https://www.theguardian.com/small-business-network/2017/jun/20/squaring-the-circle-on-jargon-why-do-we-speak-in-riddles-at-work">https://www.theguardian.com/small-business-network/2017/jun/20/squaring-the-circle-on-jargon-why-do-we-speak-in-riddles-at-work </a></li><li>Article: <a href="https://www.linkedin.com/pulse/writing-your-work-you-should-get-paid-lauren-currie-obe/">https://www.linkedin.com/pulse/writing-your-work-you-should-get-paid-lauren-currie-obe/</a></li><li>Music: <a href="https://icons8.com/music/author/savvier">https://icons8.com/music/author/savvier</a> Savvier from Fugue</li></ul>
]]></description>
      <pubDate>Thu, 19 Sep 2019 10:51:36 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Sarah Richards, Amy Grinstead, Ross Chapman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/stop-talking-in-business-jargon-HRlv5Z_0</link>
      <content:encoded><![CDATA[<p>Jargon, idioms, tone and riddles. Business is full of it. The language we choose can bring people closer or push them away. Why do people use it and how do you know how to say what you mean?</p><p><strong>Show notes:</strong></p><ul><li>Article: <a href="https://prettysimpleideas.com/2016/07/5-reasons-people-use-jargon/">https://prettysimpleideas.com/2016/07/5-reasons-people-use-jargon/</a></li><li>Article: <a href="https://www.theguardian.com/small-business-network/2017/jun/20/squaring-the-circle-on-jargon-why-do-we-speak-in-riddles-at-work">https://www.theguardian.com/small-business-network/2017/jun/20/squaring-the-circle-on-jargon-why-do-we-speak-in-riddles-at-work </a></li><li>Article: <a href="https://www.linkedin.com/pulse/writing-your-work-you-should-get-paid-lauren-currie-obe/">https://www.linkedin.com/pulse/writing-your-work-you-should-get-paid-lauren-currie-obe/</a></li><li>Music: <a href="https://icons8.com/music/author/savvier">https://icons8.com/music/author/savvier</a> Savvier from Fugue</li></ul>
]]></content:encoded>
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      <itunes:title>#17 Stop Talking in Business Jargon</itunes:title>
      <itunes:author>Sarah Richards, Amy Grinstead, Ross Chapman</itunes:author>
      <itunes:duration>00:32:13</itunes:duration>
      <itunes:summary>Jargon, idioms, tone and riddles. Business is full of it. The language we choose can bring people closer or push them away. Why do people use it and how do you know how to say what you mean?</itunes:summary>
      <itunes:subtitle>Jargon, idioms, tone and riddles. Business is full of it. The language we choose can bring people closer or push them away. Why do people use it and how do you know how to say what you mean?</itunes:subtitle>
      <itunes:keywords>business, accessibility, innovation, language, inclusive, content design, copywriting</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>17</itunes:episode>
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      <title>#16 Building Good Habits</title>
      <description><![CDATA[<p>How do you form good habits, how "speed-bumps" can help, and how to stop reaching for your phone all the time.</p><p><strong>Show notes:</strong></p><ul><li>Make Time Book by Jake Knapp and John Zeratsky: <a href="https://maketime.blog/">https://maketime.blog/</a></li><li>Music by <a href="https://icons8.com/music/author/savvier">Savvier</a> from <a href="/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Tue, 10 Sep 2019 12:09:41 +0000</pubDate>
      <author>ross.chapman@etchuk.com (John Zeratsky, Amy Grinstead, Ross Chapman, Jake Knapp)</author>
      <link>https://etchpodcast.simplecast.com/episodes/promoting-good-habits-Jv93XV9_</link>
      <content:encoded><![CDATA[<p>How do you form good habits, how "speed-bumps" can help, and how to stop reaching for your phone all the time.</p><p><strong>Show notes:</strong></p><ul><li>Make Time Book by Jake Knapp and John Zeratsky: <a href="https://maketime.blog/">https://maketime.blog/</a></li><li>Music by <a href="https://icons8.com/music/author/savvier">Savvier</a> from <a href="/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#16 Building Good Habits</itunes:title>
      <itunes:author>John Zeratsky, Amy Grinstead, Ross Chapman, Jake Knapp</itunes:author>
      <itunes:duration>00:25:56</itunes:duration>
      <itunes:summary>How do you form good habits, how &quot;speed-bumps&quot; can help, and how to stop reaching for your phone all the time.</itunes:summary>
      <itunes:subtitle>How do you form good habits, how &quot;speed-bumps&quot; can help, and how to stop reaching for your phone all the time.</itunes:subtitle>
      <itunes:keywords>habits, etch, content design, design sprint</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
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      <title>#15 Maicol Parker-Chavez: The Problems We Are Trying To Solve Are Changing Constantly</title>
      <description><![CDATA[<p>Design leadership, problem solving and innovation. Maicol Parker-Chavez is a Business Designer and Design Sprint Facilitator. He helps organisations build better solutions, faster through inclusion and design.</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/hard-fact">Hard Fact</a> from <a href="/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Mon, 22 Jul 2019 10:54:15 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/the-problems-were-trying-to-solve-are-changing-constantly-zgPpDMyT</link>
      <content:encoded><![CDATA[<p>Design leadership, problem solving and innovation. Maicol Parker-Chavez is a Business Designer and Design Sprint Facilitator. He helps organisations build better solutions, faster through inclusion and design.</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/hard-fact">Hard Fact</a> from <a href="/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#15 Maicol Parker-Chavez: The Problems We Are Trying To Solve Are Changing Constantly</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:44:24</itunes:duration>
      <itunes:summary>Design leadership, problem solving and innovation. Maicol Parker-Chavez is a Business Designer and Design Sprint Facilitator. He helps organisations build better solutions, faster through inclusion and design. 

Maicol says &quot;We don&apos;t like hearing that our ideas suck, but we need to and wouldn&apos;t you&apos;d rather hear that your idea sucks after one day than after one month, even one year?&quot;
</itunes:summary>
      <itunes:subtitle>Design leadership, problem solving and innovation. Maicol Parker-Chavez is a Business Designer and Design Sprint Facilitator. He helps organisations build better solutions, faster through inclusion and design. 

Maicol says &quot;We don&apos;t like hearing that our ideas suck, but we need to and wouldn&apos;t you&apos;d rather hear that your idea sucks after one day than after one month, even one year?&quot;
</itunes:subtitle>
      <itunes:keywords>innovation, business design, design sprint, strategy</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
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      <title>#14 Robyn Dooley: Get A Therapist, Not A Mentor</title>
      <description><![CDATA[<p>Robyn is a learning designer who creates educational experiences that transform careers and better prepare individuals and businesses for the future.</p><p>Robyn founded OH, an alternative education company in 2015 when she recognised the growing gap between education and the digital industry. With the world rapidly changing, OH's mission is to tackle the challenges ahead within education and skills, by providing industry-led learning experiences that develop individuals' emotional intelligence and technological skills.</p><p>Robyn works with small to large businesses and city districts to co-design and deliver learning programmes that enable talent attraction and development, cultural transformation, and junior-level leadership.</p><ul><li>Music by <a href="https://icons8.com/music/author/winter-foe">Winter Foe</a> from <a href="/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Mon, 10 Jun 2019 06:06:09 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch, Robyn Dooley, Ross Chapman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/get-therapist-not-mentor-MgY1m1Zv</link>
      <content:encoded><![CDATA[<p>Robyn is a learning designer who creates educational experiences that transform careers and better prepare individuals and businesses for the future.</p><p>Robyn founded OH, an alternative education company in 2015 when she recognised the growing gap between education and the digital industry. With the world rapidly changing, OH's mission is to tackle the challenges ahead within education and skills, by providing industry-led learning experiences that develop individuals' emotional intelligence and technological skills.</p><p>Robyn works with small to large businesses and city districts to co-design and deliver learning programmes that enable talent attraction and development, cultural transformation, and junior-level leadership.</p><ul><li>Music by <a href="https://icons8.com/music/author/winter-foe">Winter Foe</a> from <a href="/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#14 Robyn Dooley: Get A Therapist, Not A Mentor</itunes:title>
      <itunes:author>Etch, Robyn Dooley, Ross Chapman</itunes:author>
      <itunes:duration>00:49:34</itunes:duration>
      <itunes:summary>Understanding the way that people learn and the reasons why sometimes, businesses don&apos;t want to change. We speak with Robyn Dooley. </itunes:summary>
      <itunes:subtitle>Understanding the way that people learn and the reasons why sometimes, businesses don&apos;t want to change. We speak with Robyn Dooley. </itunes:subtitle>
      <itunes:keywords>mentor, learning design, therapist, design</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
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      <title>#13 Daniel Stillman: Conversation Design Helps People Work Together</title>
      <description><![CDATA[<p>Daniel Stillman designs conversations for a living, to help people work together better. He wears many hats: teacher, workshop leader, coach, mentor, facilitator, writer and always, a designer.</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/les-temps-modernes">Les Temps Modernes</a> from <a href="/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Fri, 3 May 2019 09:00:08 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch, Daniel Stillman)</author>
      <link>https://etchpodcast.simplecast.com/episodes/conservation-design-with-daniel-stillma-_c_1QlxT</link>
      <content:encoded><![CDATA[<p>Daniel Stillman designs conversations for a living, to help people work together better. He wears many hats: teacher, workshop leader, coach, mentor, facilitator, writer and always, a designer.</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/les-temps-modernes">Les Temps Modernes</a> from <a href="/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#13 Daniel Stillman: Conversation Design Helps People Work Together</itunes:title>
      <itunes:author>Etch, Daniel Stillman</itunes:author>
      <itunes:duration>00:43:47</itunes:duration>
      <itunes:summary>What is Conversation Design and what does it take to lead a team towards change? We talk to Daniel Stillman about writing books, leading teams and also about his Advanced Facilitation Masterclass in London.</itunes:summary>
      <itunes:subtitle>What is Conversation Design and what does it take to lead a team towards change? We talk to Daniel Stillman about writing books, leading teams and also about his Advanced Facilitation Masterclass in London.</itunes:subtitle>
      <itunes:keywords>., facilitation, design, etch, conversation</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>13</itunes:episode>
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      <title>#12 How We Approach Personal Goals And Annual Reviews</title>
      <description><![CDATA[<p>How do you review your goals? We talk about objective setting and what new trends in design and content marketing are commanding attention. We also discuss whether all agencies should be selling training as a service.</p>
]]></description>
      <pubDate>Thu, 25 Apr 2019 09:00:24 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/personal-goals-z_uUGYdu</link>
      <content:encoded><![CDATA[<p>How do you review your goals? We talk about objective setting and what new trends in design and content marketing are commanding attention. We also discuss whether all agencies should be selling training as a service.</p>
]]></content:encoded>
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      <itunes:title>#12 How We Approach Personal Goals And Annual Reviews</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:26:27</itunes:duration>
      <itunes:summary>How do you review your goals? We talk about objective setting and what new trends in design and content marketing are commanding attention. We also discuss whether all agencies should be selling training as a service.</itunes:summary>
      <itunes:subtitle>How do you review your goals? We talk about objective setting and what new trends in design and content marketing are commanding attention. We also discuss whether all agencies should be selling training as a service.</itunes:subtitle>
      <itunes:keywords>design sprint training, content marketing, content design, design sprint</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
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      <title>#11 Sexist Apps And Biased Algorithms In 2019</title>
      <description><![CDATA[<p>Bias in algorithms is a major topic at the moment. We talk about "Technically Wrong", a book on that very subject, by Sara Wachter-Boetticher.</p><p><strong>Show notes:</strong></p><ul><li>Book: <a href="https://www.amazon.co.uk/Technically-Wrong-Sexist-Algorithms-Threats/dp/0393356043/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=">https://www.amazon.co.uk/Technically-Wrong-Sexist-Algorithms-Threats/dp/0393356043/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=</a></li></ul>
]]></description>
      <pubDate>Sat, 16 Feb 2019 12:09:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/sexist-apps-and-biased-algorithms-in-bad1b391</link>
      <content:encoded><![CDATA[<p>Bias in algorithms is a major topic at the moment. We talk about "Technically Wrong", a book on that very subject, by Sara Wachter-Boetticher.</p><p><strong>Show notes:</strong></p><ul><li>Book: <a href="https://www.amazon.co.uk/Technically-Wrong-Sexist-Algorithms-Threats/dp/0393356043/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=">https://www.amazon.co.uk/Technically-Wrong-Sexist-Algorithms-Threats/dp/0393356043/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=</a></li></ul>
]]></content:encoded>
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      <itunes:title>#11 Sexist Apps And Biased Algorithms In 2019</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:38:52</itunes:duration>
      <itunes:summary>Bias in algorithms is a major topic at the moment. We talk about &quot;Technically Wrong&quot;, a book on that very subject, by Sara Wachter-Boetticher.</itunes:summary>
      <itunes:subtitle>Bias in algorithms is a major topic at the moment. We talk about &quot;Technically Wrong&quot;, a book on that very subject, by Sara Wachter-Boetticher.</itunes:subtitle>
      <itunes:keywords>design, podcast, chapman, sprint, amy, etch, business, bias, sprints, ross, grinstead</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>11</itunes:episode>
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      <title>#10 Tim Herbig: Leading In Agile</title>
      <description><![CDATA[<p>How can you lead in Agile? We chat with Tim Herbig, a passionate product leader, remote work enthusiast, author and speaker about Lateral Leadership (the title of his new book).</p><p>Tim's book is published by Sense & Respond Press and is available on Amazon and other selected places.</p><p><strong>Show notes:</strong></p><ul><li>Book: <a href="https://www.amazon.co.uk/Lateral-Leadership-Practical-Product-Managers-ebook/dp/B07HHGXLWH/ref=sr_1_1?keywords=lateral+leadership&qid=1576677206&sr=8-1">https://www.amazon.co.uk/Lateral-Leadership-Practical-Product-Managers-ebook/dp/B07HHGXLWH/ref=sr_1_1?keywords=lateral+leadership&qid=1576677206&sr=8-1</a></li></ul>
]]></description>
      <pubDate>Thu, 24 Jan 2019 06:07:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/lead-in-agile-with-tim-herbig-1b0ff1fa</link>
      <content:encoded><![CDATA[<p>How can you lead in Agile? We chat with Tim Herbig, a passionate product leader, remote work enthusiast, author and speaker about Lateral Leadership (the title of his new book).</p><p>Tim's book is published by Sense & Respond Press and is available on Amazon and other selected places.</p><p><strong>Show notes:</strong></p><ul><li>Book: <a href="https://www.amazon.co.uk/Lateral-Leadership-Practical-Product-Managers-ebook/dp/B07HHGXLWH/ref=sr_1_1?keywords=lateral+leadership&qid=1576677206&sr=8-1">https://www.amazon.co.uk/Lateral-Leadership-Practical-Product-Managers-ebook/dp/B07HHGXLWH/ref=sr_1_1?keywords=lateral+leadership&qid=1576677206&sr=8-1</a></li></ul>
]]></content:encoded>
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      <itunes:title>#10 Tim Herbig: Leading In Agile</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:41:28</itunes:duration>
      <itunes:summary>How can you lead in Agile? We chat with Tim Herbig, a passionate product leader, remote work enthusiast, author and speaker about Lateral Leadership (the title of his new book).</itunes:summary>
      <itunes:subtitle>How can you lead in Agile? We chat with Tim Herbig, a passionate product leader, remote work enthusiast, author and speaker about Lateral Leadership (the title of his new book).</itunes:subtitle>
      <itunes:keywords>lateral, linkedin, podcast, etch, remote, herbig, leader, speaker, tim, product, leadership, business</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
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      <title>#9 Laïla von Alvensleben: Work Remote Principles To Enable Teams To Scale</title>
      <description><![CDATA[<p>As someone who does it day in, day out, what does good remote design really look like and what principles should one learn? We talk to Laïla von Alvensleben about her work in remote design thinking. </p><p>Over the years, Laïla has researched Remote Design Thinking and shared insights with the design community to help them be creative while free to choose the life you want. She's also worked as a UX designer at Hanno—a fully remote design team—helping startups, non-profits and enterprises launch digital products and services. Together they designed the Remote Starter Kit to give everyone all the tools, processes and tips to kick off their remote work experience.</p><p>Laïla now coaches and advises teams and organisations on remote work.</p>
]]></description>
      <pubDate>Thu, 3 Jan 2019 16:09:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/work-remote-with-laila-von-alvensleben-bb8452eb</link>
      <content:encoded><![CDATA[<p>As someone who does it day in, day out, what does good remote design really look like and what principles should one learn? We talk to Laïla von Alvensleben about her work in remote design thinking. </p><p>Over the years, Laïla has researched Remote Design Thinking and shared insights with the design community to help them be creative while free to choose the life you want. She's also worked as a UX designer at Hanno—a fully remote design team—helping startups, non-profits and enterprises launch digital products and services. Together they designed the Remote Starter Kit to give everyone all the tools, processes and tips to kick off their remote work experience.</p><p>Laïla now coaches and advises teams and organisations on remote work.</p>
]]></content:encoded>
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      <itunes:title>#9 Laïla von Alvensleben: Work Remote Principles To Enable Teams To Scale</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:33:07</itunes:duration>
      <itunes:summary>As someone who does it day in, day out, what does good remote design really look like and what principles should one learn? We talk to Laïla von Alvensleben about her work in remote design thinking. </itunes:summary>
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      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>9</itunes:episode>
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      <title>#8 Sarah Richards: What We Mean By Content Design</title>
      <description><![CDATA[<p>Content design, how teams are using it and what trends to look out for in 2019. We chat with Sarah Richards, founder of the content design movement and ex-head of content design for the Government Digital Service (GDS). </p><p>After leaving GDS, Sarah took her knowledge and wrote the respected and highly popular Content Design – a book for anyone creating user-centred content.</p><p>She also launched Content Design London to provide training and consultation in content strategy and content design for governments, charities and organisations in the UK and worldwide.</p><p>Sarah is also a respected and in-demand speaker and shares her expertise to audiences at conferences, meet-ups and events globally.</p>
]]></description>
      <pubDate>Thu, 20 Dec 2018 15:52:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/what-we-mean-by-content-design-with-21a516e7</link>
      <content:encoded><![CDATA[<p>Content design, how teams are using it and what trends to look out for in 2019. We chat with Sarah Richards, founder of the content design movement and ex-head of content design for the Government Digital Service (GDS). </p><p>After leaving GDS, Sarah took her knowledge and wrote the respected and highly popular Content Design – a book for anyone creating user-centred content.</p><p>She also launched Content Design London to provide training and consultation in content strategy and content design for governments, charities and organisations in the UK and worldwide.</p><p>Sarah is also a respected and in-demand speaker and shares her expertise to audiences at conferences, meet-ups and events globally.</p>
]]></content:encoded>
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      <itunes:title>#8 Sarah Richards: What We Mean By Content Design</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:42:32</itunes:duration>
      <itunes:summary>Content design, how teams are using it and what trends to look out for in 2019. We chat with Sarah Richards, founder of the content design movement and ex-head of content design for the Government Digital Service (GDS). </itunes:summary>
      <itunes:subtitle>Content design, how teams are using it and what trends to look out for in 2019. We chat with Sarah Richards, founder of the content design movement and ex-head of content design for the Government Digital Service (GDS). </itunes:subtitle>
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      <title>#7 John Zeratsky: Making Time And Finding Focus</title>
      <description><![CDATA[<p>You can design time. We talk to John Zeratsky about his new book (with Jake Knapp) called Make Time, a new book about finding focus and energy in your daily life. We talk to John about some of the tactics shared in the book, where his fascination with time management came from and we also talk about sailing across the globe. </p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/max-sergeev">Max Sergeev</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Mon, 29 Oct 2018 10:16:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/making-time-with-john-zeratsky-ecf0ce32</link>
      <content:encoded><![CDATA[<p>You can design time. We talk to John Zeratsky about his new book (with Jake Knapp) called Make Time, a new book about finding focus and energy in your daily life. We talk to John about some of the tactics shared in the book, where his fascination with time management came from and we also talk about sailing across the globe. </p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/max-sergeev">Max Sergeev</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#7 John Zeratsky: Making Time And Finding Focus</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:49:00</itunes:duration>
      <itunes:summary>You can design time. We talk to John Zeratsky about his new book (with Jake Knapp) called Make Time, a new book about finding focus and energy in your daily life. We talk to John about some of the tactics shared in the book, where his fascination with time management came from and we also talk about sailing across the globe. </itunes:summary>
      <itunes:subtitle>You can design time. We talk to John Zeratsky about his new book (with Jake Knapp) called Make Time, a new book about finding focus and energy in your daily life. We talk to John about some of the tactics shared in the book, where his fascination with time management came from and we also talk about sailing across the globe. </itunes:subtitle>
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      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>7</itunes:episode>
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      <title>#6 Richard Banfield: Scaling The Design Sprint To The Enterprise</title>
      <description><![CDATA[<p>How do you scale a framework like the design sprint? We talk to Richard Banfield, CEO of Fresh Tilled Soil, a leading user interface design firm in the U.S. We talk about his new book, Enterprise Design Sprints that has been released for free on InVision's Design Better channel and what he hopes to achieve in the use of the design sprint methodology. </p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/hzy">hzy</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Thu, 27 Sep 2018 13:38:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/scaling-the-design-sprint-to-the-29adb80c</link>
      <content:encoded><![CDATA[<p>How do you scale a framework like the design sprint? We talk to Richard Banfield, CEO of Fresh Tilled Soil, a leading user interface design firm in the U.S. We talk about his new book, Enterprise Design Sprints that has been released for free on InVision's Design Better channel and what he hopes to achieve in the use of the design sprint methodology. </p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/hzy">hzy</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#6 Richard Banfield: Scaling The Design Sprint To The Enterprise</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:26:27</itunes:duration>
      <itunes:summary>How do you scale a framework like the design sprint? We talk to Richard Banfield, CEO of Fresh Tilled Soil, a leading user interface design firm in the U.S. We talk about his new book, Enterprise Design Sprints that has been released for free on InVision&apos;s Design Better channel and what he hopes to achieve in the use of the design sprint methodology. </itunes:summary>
      <itunes:subtitle>How do you scale a framework like the design sprint? We talk to Richard Banfield, CEO of Fresh Tilled Soil, a leading user interface design firm in the U.S. We talk about his new book, Enterprise Design Sprints that has been released for free on InVision&apos;s Design Better channel and what he hopes to achieve in the use of the design sprint methodology. </itunes:subtitle>
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      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>6</itunes:episode>
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      <title>#5 Do You Need A Mentor?</title>
      <description><![CDATA[<p>Is having a mentor important? What is it like to be a mentee? And is reverse-mentoring just a trend or incredibly valuable to employers and employees?</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/evgeny-bardyuzha">Evgeny Bardyuzha</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Mon, 17 Sep 2018 17:19:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/do-you-need-a-mentor-d45bf5b5</link>
      <content:encoded><![CDATA[<p>Is having a mentor important? What is it like to be a mentee? And is reverse-mentoring just a trend or incredibly valuable to employers and employees?</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/evgeny-bardyuzha">Evgeny Bardyuzha</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#5 Do You Need A Mentor?</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:28:47</itunes:duration>
      <itunes:summary>Is having a mentor important? What is it like to be a mentee? And is reverse-mentoring just a trend or incredibly valuable to employers and employees?</itunes:summary>
      <itunes:subtitle>Is having a mentor important? What is it like to be a mentee? And is reverse-mentoring just a trend or incredibly valuable to employers and employees?</itunes:subtitle>
      <itunes:keywords>business, etch, mentor, sprints, chapman, ross, mentorship, amy, mentee, podcast, grinstead</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>5</itunes:episode>
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      <title>#4 Jake Knapp: Design Sprints</title>
      <description><![CDATA[<p>We interview New York Times Bestselling Author of Sprint: Jake Knapp. We talk about what it takes to facilitate a Design Sprint, about whether taste is important and a bit about his upcoming book Make Time. </p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/priroda">Priroda</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Thu, 16 Aug 2018 16:00:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/design-sprints-with-jake-knapp-author-of-eef107c2</link>
      <content:encoded><![CDATA[<p>We interview New York Times Bestselling Author of Sprint: Jake Knapp. We talk about what it takes to facilitate a Design Sprint, about whether taste is important and a bit about his upcoming book Make Time. </p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/priroda">Priroda</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#4 Jake Knapp: Design Sprints</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:47:10</itunes:duration>
      <itunes:summary>We interview New York Times Bestselling Author of Sprint: Jake Knapp. We talk about what it takes to facilitate a Design Sprint, about whether taste is important and a bit about his upcoming book Make Time. </itunes:summary>
      <itunes:subtitle>We interview New York Times Bestselling Author of Sprint: Jake Knapp. We talk about what it takes to facilitate a Design Sprint, about whether taste is important and a bit about his upcoming book Make Time. </itunes:subtitle>
      <itunes:keywords>business, sprint, sprints, time, jake, podcast, make, design, knapp, etch</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>4</itunes:episode>
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      <title>#3 How To Start Doing Design Research</title>
      <description><![CDATA[<p>How should we start with design research and what does it enable businesses to do and uncover?</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/marco-lazovic">Marco Lazovic</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Tue, 14 Aug 2018 15:10:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/how-to-start-doing-design-research-12abaf37</link>
      <content:encoded><![CDATA[<p>How should we start with design research and what does it enable businesses to do and uncover?</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/marco-lazovic">Marco Lazovic</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#3 How To Start Doing Design Research</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:23:07</itunes:duration>
      <itunes:summary>How should we start with design research and what does it enable businesses to do and uncover?</itunes:summary>
      <itunes:subtitle>How should we start with design research and what does it enable businesses to do and uncover?</itunes:subtitle>
      <itunes:keywords>design, business, research</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>3</itunes:episode>
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      <title>#2 Personal Branding And Shouting Into The Void</title>
      <description><![CDATA[<p>Is Self Promotion important? Why should you do it and when is it appropriate to shout about yourself, but not adding to the noise?</p><p><strong>Show notes:</strong></p><ul><li>Link mentioned: Content in UX Slack Group: <a href="https://docs.google.com/forms/d/e/1FAIpQLSesIaokzknNNPbWPnA8H3zfJI45S0CgiulQ9nAzy6yISU2Gtw/viewform">https://docs.google.com/forms/d/e/1FAIpQLSesIaokzknNNPbWPnA8H3zfJI45S0CgiulQ9nAzy6yISU2Gtw/viewform</a></li><li>Universal Style Guide: <a href="https://contentdesign.london/usability/readability-guidelines/">https://contentdesign.london/usability/readability-guidelines/</a></li></ul>
]]></description>
      <pubDate>Mon, 13 Aug 2018 08:35:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/personal-branding-shouting-into-the-void-e247640e</link>
      <content:encoded><![CDATA[<p>Is Self Promotion important? Why should you do it and when is it appropriate to shout about yourself, but not adding to the noise?</p><p><strong>Show notes:</strong></p><ul><li>Link mentioned: Content in UX Slack Group: <a href="https://docs.google.com/forms/d/e/1FAIpQLSesIaokzknNNPbWPnA8H3zfJI45S0CgiulQ9nAzy6yISU2Gtw/viewform">https://docs.google.com/forms/d/e/1FAIpQLSesIaokzknNNPbWPnA8H3zfJI45S0CgiulQ9nAzy6yISU2Gtw/viewform</a></li><li>Universal Style Guide: <a href="https://contentdesign.london/usability/readability-guidelines/">https://contentdesign.london/usability/readability-guidelines/</a></li></ul>
]]></content:encoded>
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      <itunes:title>#2 Personal Branding And Shouting Into The Void</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:36:03</itunes:duration>
      <itunes:summary>Is Self Promotion important? Why should you do it and when is it appropriate to shout about yourself, but not adding to the noise?</itunes:summary>
      <itunes:subtitle>Is Self Promotion important? Why should you do it and when is it appropriate to shout about yourself, but not adding to the noise?</itunes:subtitle>
      <itunes:keywords>amy, podcast, chapman, branding, design, etch, ross, sprint, self, promotion, personal, grinstead</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <itunes:episode>2</itunes:episode>
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      <title>#1 How To Get Started With Content Design</title>
      <description><![CDATA[<p>For our inaugural episode we talk Content Design. What it is, how teams can get started and where it came from. We share our own insights on what to be aware of and what to do within your first 100 days as a content designer. </p><p>We also broach the subject of how content design is a role in itself and how content and design can work together in harmony to better meet user needs.</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/nordgroove">Nordgroove</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></description>
      <pubDate>Wed, 25 Jul 2018 12:20:00 +0000</pubDate>
      <author>ross.chapman@etchuk.com (Etch)</author>
      <link>https://etchpodcast.simplecast.com/episodes/how-to-get-started-with-content-design-5d6d19ed</link>
      <content:encoded><![CDATA[<p>For our inaugural episode we talk Content Design. What it is, how teams can get started and where it came from. We share our own insights on what to be aware of and what to do within your first 100 days as a content designer. </p><p>We also broach the subject of how content design is a role in itself and how content and design can work together in harmony to better meet user needs.</p><p><strong>Show notes:</strong></p><ul><li>Music by <a href="https://icons8.com/music/author/nordgroove">Nordgroove</a> from <a href="https://icons8.com/music">Fugue</a></li></ul>
]]></content:encoded>
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      <itunes:title>#1 How To Get Started With Content Design</itunes:title>
      <itunes:author>Etch</itunes:author>
      <itunes:duration>00:40:00</itunes:duration>
      <itunes:summary>For our inaugural episode we talk Content Design. What it is, how teams can get started and where it came from. We share our own insights on what to be aware of and what to do within your first 100 days as a content designer. </itunes:summary>
      <itunes:subtitle>For our inaugural episode we talk Content Design. What it is, how teams can get started and where it came from. We share our own insights on what to be aware of and what to do within your first 100 days as a content designer. </itunes:subtitle>
      <itunes:keywords>design, content, etch</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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