Sequence Over Strategy

The Wrong Kind of More

michelle@themichellewarner.com (Michelle Warner) — Thu, 9 Apr 2026 06:00:00 +0000

Working harder isn't the answer and working smarter isn't either. Working more precisely is.

In this episode, Michelle unpacks what she actually means when she says "double down on your marketing," because spoiler: it has nothing to do with producing more content or logging more hours. It comes down to three inputs - your audiences, your message, and your trust transfers. And making each of them just a little bit better over time.

Resources

Ethics of Earning

michelle@themichellewarner.com (Michelle Warner) — Thu, 26 Mar 2026 06:00:00 +0000

Is building your business right now brave, tone-deaf, or actually one of the smartest things you can do in uncertain times?

In this episode, Michelle gets real about the guilt so many business owners feel when the world is heavy and life feels bigger than revenue goals, marketing plans, or growth targets. She makes the case that building a business is not a distraction from reality, but one way to create more safety, stability, and agency for yourself and the people around you. Michelle also breaks down the difference between being skilled at your work and being skilled at making money, and why that second skill matters more than most of us realize.

Resources

The Truth About Pricing

michelle@themichellewarner.com (Michelle Warner) — Thu, 12 Mar 2026 06:00:00 +0000

Why does pricing feel so hard when the real problem usually starts way before the number? In this episode, Michelle breaks down why pricing isn’t a standalone decision at all. It’s the result of how well your offer, your messaging, and your audience actually line up. She walks through how to tell whether you’re getting genuine market feedback or just reacting from insecurity, and explains how to find a price that fits without guessing, forcing it, or pulling numbers out of thin air.

Resources

Relationship Marketing Scorecard

michelle@themichellewarner.com (Michelle Warner) — Thu, 26 Feb 2026 07:00:00 +0000

Most marketing KPIs will tell you you’re “winning” while your best relationships quietly slip right past you. So are you measuring the stuff that actually moves people to action?

In this episode, Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach. You’ll learn how to spot the leading signals and where real conversations are coming from, before you waste months chasing numbers that don’t convert. If you’ve been doing “all the right things” but can’t tell what’s truly working, this one will sharpen your instincts fast.

Resources

Why Your Niche Feels Off

michelle@themichellewarner.com (Michelle Warner) — Thu, 12 Feb 2026 07:00:00 +0000

You can have a clear niche on paper and still feel like something is off, and that’s usually the clue that you’re missing a layer. In this episode, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners. She introduces the difference between demographic niches and situational niches, and explains how understanding what your customers are dealing with, not just who they are, can completely change the way your marketing lands.

Resources

The Power of Positive Haunting

michelle@themichellewarner.com (Michelle Warner) — Thu, 29 Jan 2026 07:00:00 +0000

Have you ever heard something that stuck with you because it exposed a truth you couldn’t ignore? In this episode of Sequence Over Strategy, Michelle Warner explores “positive haunting” - the art of saying something so clear and accurate that it changes how people see their own behavior.

She explains why being helpful and informative isn’t enough in relationship marketing, especially early on, and why real impact comes from smart comparisons that reveal what someone has been missing all along.

Resources

The Real Job of Engagement

michelle@themichellewarner.com (Michelle Warner) — Thu, 15 Jan 2026 07:00:00 +0000

Are you mistaking engagement for more information and unintentionally overwhelming the people who already trust you?

In this episode of Sequence Over Strategy, Michelle unpacks why engagement isn’t about teaching more, explaining more, or proving yourself again. It’s about helping people slow down, process what they already know, and feel confident moving forward. Drawing from real questions that came up during her Build Your Relationship Funnel intensive, she explains why peer-to-peer industry gatherings can be one of the most effective ways to bridge awareness and sales, especially in B2B.

Resources

Why Fewer Connections Win

michelle@themichellewarner.com (Michelle Warner) — Thu, 1 Jan 2026 07:00:00 +0000

Networking isn’t broken—but the way most people think about it might be. In this episode of Sequence Over Strategy, Michelle challenges the idea that success requires hundreds of connections and explains why a small number of the right relationships can have a far bigger impact. She breaks down why intentional networking is about sequence, not scale, how quality beats quantity every time, and why real business growth comes from depth, not constant outreach.

Resources

Rethinking Reciprocity in Business

michelle@themichellewarner.com (Michelle Warner) — Thu, 18 Dec 2025 07:00:00 +0000

So many business owners hesitate to reach out for collaborations or referrals because they’re convinced they don’t have enough to offer in return. Maybe your audience feels too small, maybe you can’t refer clients back, or maybe it just feels awkward to ask without a perfectly equal trade lined up. In this episode of Sequence Over Strategy, Michelle breaks down why that way of thinking is holding you back and why real reciprocity rarely looks like a simple one-for-one exchange.

Resources

Stop Collecting, Start Connecting

michelle@themichellewarner.com (Michelle Warner) — Thu, 4 Dec 2025 07:00:00 +0000

Ever feel like you’re “networking” nonstop but nothing real comes from it? In this episode, Michelle explains why big, shallow networks fall flat and why a few genuine connections can change everything. She digs into what makes a network actually useful, how to spot the people who matter, and why depth beats volume every time. If you’re done wasting time on empty coffee chats, this episode will feel like a reset.

Resources

The Michelle Warner

Networking That Pays

Free Workshop

When Free Is Smart

michelle@themichellewarner.com (Michelle Warner) — Thu, 20 Nov 2025 07:00:00 +0000

Sick of agonizing over whether to say yes to something that doesn’t pay? Michelle cuts through the noise and shows you the real question to ask: what job is this opportunity actually doing for your business? She breaks down the difference between genuine marketing, useful market research, and work that should absolutely be paid. By the end, you’ll know exactly when a free gig is a smart move - and when it’s just draining your time for nothing.

Resources

Check out the full episode at TheMichelleWarner.com

Networking That Pays

Free Workshop

Stop Borrowing the Wrong Audience

michelle@themichellewarner.com (Michelle Warner) — Thu, 6 Nov 2025 07:00:00 +0000

Think you just need a better marketing strategy? In this episode, Michelle takes a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing. She breaks down why showing up in front of “good enough” audiences wastes your time, how to build genuine relationships with the people who own the audiences you want, and why precision matters more than ever in a crowded market. If your collaborations, guest spots, or visibility efforts aren’t turning into real results, this episode will show you exactly what’s missing in your sequence.

Resources

Check out the full episode at TheMichelleWarner.com

Networking That Pays

Free Workshop

Rethinking Social Media’s Job

michelle@themichellewarner.com (Michelle Warner) — Thu, 23 Oct 2025 06:00:00 +0000

Tired of shouting into the void on social media? In this episode, Michelle breaks down why most business owners use social media completely out of sequence and how to fix it. She shares a refreshing take on using these platforms not as traffic machines, but as tools for genuine connection. By shifting from “strategy first” to “sequence first,” you’ll discover how social media can actually support your relationships and make marketing feel a whole lot easier.

Resources

Check out the full episode at TheMichelleWarner.com

Networking That Pays

Free Workshop

When Easy Choices Backfire

michelle@themichellewarner.com (Michelle Warner) — Thu, 9 Oct 2025 09:06:09 +0000

Ever notice how the last thing you saw or heard suddenly feels like the best idea? That’s the availability bias at work, and it can quietly steer your business decisions in the wrong direction. In this episode of Sequence Over Strategy, Michelle breaks down how this mental shortcut shows up, why it’s especially risky when “it matters more,” and how shifting to sequence over strategy keeps you from falling into the trap. With clear, relatable examples, Michelle shows you how to think beyond what’s easiest and start making choices that actually move your business forward.

Resources

Check out the full episode at TheMichelleWarner.com

Networking That Pays

Free Workshop

[Replay] Make Smarter Decisions with One Habit

michelle@themichellewarner.com (Michelle Warner) — Thu, 25 Sep 2025 06:00:00 +0000

Are you unknowingly sabotaging your business by ignoring small but crucial patterns? In this replay episode of a popular Sequence Over Strategy episode, Michelle Warner introduces a game-changing journaling exercise: What's Working, What's Not, and Why.

This simple yet powerful practice helps entrepreneurs spot small wins and red flags before they turn into major problems. By consistently tracking three things that worked, three that didn’t, and analyzing the patterns, business owners can make smarter, data-driven decisions. Over time, this habit prevents reactive choices and ensures strategies align with real, observed progress.

Check out the full episode at TheMichelleWarner.com

Trust Is the Currency

michelle@themichellewarner.com (Michelle Warner) — Thu, 11 Sep 2025 06:00:00 +0000

Trust isn’t just a nice-to-have but the actual currency of business. In this episode, Michelle shows why endless strategies fall flat without trust at the core. She digs into the difference between traffic marketing and relationship marketing, why saturated markets make trust matter more, and how collaborations can fast-track credibility without burning you out. It’s all about working smarter, not harder, by building a deeper well of trust that keeps opening doors.

Resources

Check out the full episode at TheMichelleWarner.com

Networking That Pays

Free Workshop

Taming Too Many Ideas

michelle@themichellewarner.com (Michelle Warner) — Thu, 28 Aug 2025 06:00:00 +0000

Ever feel like you’re stuck trying to balance what’s working in your business right now with the big, bold ideas you can’t stop thinking about? Or maybe you wonder how to tell which ideas deserve your attention today versus the ones that should wait for the future?

In this episode of Sequence Over Strategy, Michelle digs into how to cut the noise, stop overcorrecting, and use the Three Horizons Model to prioritize your ideas. You’ll see how to protect what’s working now, spot easy opportunities you might be missing, and keep an eye on future growth without losing focus.

Resources

Check out the full episode at TheMichelleWarner.com

Michelle Warner on the Web | Networking That Pays | Free Workshop

Sequence Over Startegy Curated Playlists

''The Alchemy of Growth'' Book

The Sequence Wake-Up Call

michelle@themichellewarner.com (Michelle Warner) — Thu, 14 Aug 2025 06:00:00 +0000

What if your business isn’t struggling because of bad strategy, but because you’re doing the right things in the wrong order? In this season two premiere, Michelle is digging into why sequence over strategy matters even more than ever, especially in a market that’s tighter, noisier, and far less forgiving than it used to be. She shares what she’s been hearing from business owners, why now is the time to double down on what’s working, and the three big areas she’ll focus on this season to help you plug leaks, boost results, and create your own unfair advantage.

Resources

Check out the full episode at TheMichelleWarner.com

Michelle Warner on Web | Networking That Pays | Free Workshop

Sequence Over Startegy Curated Playlists

Stop, Drop, and Thank You

michelle@themichellewarner.com (Michelle Warner) — Thu, 22 May 2025 06:00:00 +0000

When was the last time a thank you message actually made someone remember you? In this episode, Michelle dives into the underestimated art of saying thank you — not out of obligation, but as a strategic way to build, strengthen, and maintain real relationships. She breaks down how a thoughtful, specific thank you can cut through the noise, reconnect with old contacts, and avoid the trap of small talk. Whether you’re trying to stand out or simply stay connected, “stop, drop, and thank you” might just become your new favourite mantra.

Resources

Check out the full episode at TheMichelleWarner.com

Michelle Warner on Web | Networking That Pays | Free Workshop

Sequence Over Startegy Curated Playlists

Connection Is Your Currency

michelle@themichellewarner.com (Michelle Warner) — Thu, 8 May 2025 06:00:00 +0000

Are your relationships recession-proofing your business? Could one well-timed conversation be more valuable than your entire marketing strategy? In this episode of Sequence Over Strategy, Michelle dives into the uncertainty swirling through today’s economy and explains why now is the time to double down on relationships, not just strategies. She breaks down why centering real connections with clients, audiences, collaborators, and colleagues builds true business resilience. You’ll learn how relationships act as “force multipliers, " making everything else in your business work better, especially when things get shaky. Plus, Michelle shares simple, actionable ways to reconnect and nurture your network starting today.

Resources

Check out the full episode at TheMichelleWarner.com

Michelle Warner on the Web | Networking That Pays | Free Workshop

Clarity Through Brand Voice

michelle@themichellewarner.com (Michelle Warner) — Thu, 24 Apr 2025 06:00:00 +0000

Ever feel like you’re saying all the right things in your business—but it still doesn’t sound like you? Michelle Warner shares a powerful realisation: the missing link wasn’t a better strategy, but a clearer brand voice. After years of wrestling with traditional branding methods, she finally cracked the code with the help of Justin Blackman, discovering not just how she communicates, but why it hadn’t worked before.

By identifying her unique voice and setting boundaries around it—like realizing she’s the “general manager,” not the coach—Michelle unlocked clarity, confidence, and a whole new way to connect with her audience. It’s a reminder that sometimes the breakthrough isn’t a new plan, but a better understanding of how we show up.

Resources

Justin Blackman - Brand Voice Expert

Check out the full episode at TheMichelleWarner.com

Fix the Right Problem

michelle@themichellewarner.com (Michelle Warner) — Thu, 10 Apr 2025 06:00:00 +0000

Too many entrepreneurs jump to solutions before they’ve even defined the real problem. “Customers aren’t buying, so should I lower my prices?” Sound familiar? In this episode, Michelle walks through why those knee-jerk, “spaghetti against the wall” responses rarely solve anything—and how to stop making them.

One of Michelle’s favorites - the Five Whys framework can uncover the root cause behind what’s really going on in your business and why slowing down to ask better questions will get you further than any reactive fix. Plus, Michelle breaks down the three categories most problems fall into: a forced market shift, an internal model shift, or a personal need for change—and how each one requires a different kind of response.

Check out the full episode at TheMichelleWarner.com

Make Smarter Decisions with One Habit

michelle@themichellewarner.com (Michelle Warner) — Thu, 27 Mar 2025 06:00:00 +0000

Are you unknowingly sabotaging your business by ignoring small but crucial patterns? In this episode of Sequence Over Strategy, Michelle Warner introduces a game-changing journaling exercise: What's Working, What's Not, and Why.

Check out the full episode at TheMichelleWarner.com

Smart Moves in Tough Times

michelle@themichellewarner.com (Michelle Warner) — Thu, 13 Mar 2025 06:00:00 +0000

What if surviving economic uncertainty isn’t about drastic strategy changes, but about sequencing your moves wisely? In this episode of Sequence Over Strategy, Michelle Warner breaks down how consumers react in tough times—whether they slam on the brakes, stay cautiously optimistic, or continue spending.

At the same time, products fall into essentials, treats, postponables, or expendables, shaping how people prioritize their purchases. The real win? Instead of panicking, businesses should focus on sequence over strategy—identifying where their ideal customers fall and positioning their offer as an essential or a smart investment.

Check out the full episode at TheMichelleWarner.com

Get Noticed, Not Ignored: Outreach That Works

michelle@themichellewarner.com (Michelle Warner) — Thu, 27 Feb 2025 07:00:00 +0000

Tired of getting ghosted when reaching out to new connections? In this episode of Sequence over Strategy, Michelle breaks down the most effective (and least cringeworthy) ways to get people to actually respond. From leveraging mutual introductions and creating value-driven projects to sending thoughtful thank-you notes and mastering cold but purposeful outreach, you'll learn how to stand out in a noisy world. Ditch the generic messages and discover how to build relationships that actually stick!

Check out the full episode at TheMichelleWarner.com

The Power of Because

michelle@themichellewarner.com (Michelle Warner) — Thu, 13 Feb 2025 07:00:00 +0000

Ever wonder what to do to get people to say yes more often? In this episode of Sequence Over Strategy, Michelle breaks down the 1978 "Copy Machine Study" by Harvard professor Ellen Langer, showing how providing a reason—no matter how simple—can make requests far more compelling. She explains how this insight can improve networking, sales, and client engagement by adding a meaningful 'because' to your business communication. Tune in for actionable tips on boosting conversions and making your offers irresistible!

Check out the full episode at TheMichelleWarner.com

The Three Growth Dials

michelle@themichellewarner.com (Michelle Warner) — Thu, 30 Jan 2025 07:00:00 +0000

Struggling to stay focused while growing your business? Wondering why sometimes you’re doing so much and still struggling? In this episode of Sequence Over Strategy, Michelle introduces the concept of the three business dials—customer niche, product mix, and marketing mix—to help entrepreneurs cut through the noise and stay aligned with their core goals. She explores the common pitfalls of chasing new opportunities that may not serve your long-term vision and emphasizes the importance of adjusting the right dial at the right time. Learn how to simplify your strategy, avoid unnecessary complexity, and achieve sustainable growth by staying focused on what truly moves the needle.

Check out the full episode at TheMichelleWarner.com

Market Smarter: You Are Not Your Client

michelle@themichellewarner.com (Michelle Warner) — Thu, 16 Jan 2025 07:00:00 +0000

What if trying to market your business the same way you serve your clients is actually hurting your success? In this episode of Sequence Over Strategy, Michelle Warner reveals why prioritizing relationship marketing over traffic-based tactics is key for businesses offering high-end, service-based services. She explores how focusing on meaningful connections with a select group of clients—not overwhelming yourself with mass marketing—can lead to better results. Warner also shares strategies for addressing the potential disconnect between how you market your own business and the services you provide to clients, helping you navigate these challenges with confidence.

Check out the full episode at TheMichelleWarner.com

Breaking Down the Relationship Marketing Awareness Pie

michelle@themichellewarner.com (Michelle Warner) — Thu, 2 Jan 2025 07:00:00 +0000

Are you struggling to get your marketing to connect with the right people? It might be time to shift your focus from strategy to sequence! In this episode of Sequence Over Strategy, Michelle Warner explains why the sequence of actions in your marketing—specifically, the awareness stage—is more important than the strategies you use. She breaks down how to build impactful relationships with your audience by focusing on three key components: what you say, who you say it to, and the strength of the trust transfer. By mastering these, you can create a powerful awareness strategy that sets the stage for long-term success in relationship marketing.

Check out the full episode at TheMichelleWarner.com

Why Relationship Marketing Matters in Today's Market

michelle@themichellewarner.com (Michelle Warner) — Thu, 19 Dec 2024 07:00:00 +0000

What if everything you thought you knew about marketing is wrong—especially when it comes to attracting the right clients? In this episode of Sequence Over Strategy, Michelle Warner reveals why relationship marketing is now more crucial than ever, as businesses that once thrived on traffic marketing are seeing their success dry up. She explains how the market has matured, shifting power from business owners to consumers, who now prefer a more personal, relationship-based approach. Warner urges entrepreneurs to embrace this change and realign their strategies to meet consumer expectations in this new era of marketing.

Check out the full episode at TheMichelleWarner.com

Decoding Hidden Advantages

michelle@themichellewarner.com (Michelle Warner) — Thu, 5 Dec 2024 07:00:00 +0000

Ever feel like some business strategies work perfectly for others but never quite seem to hit the mark for you? In this episode of Sequence Over Strategy, Michelle Warner dives into the hidden advantages behind success stories—things like timing, natural charisma, or a solid network—that often go unnoticed. These “unfair advantages” can make it hard to see the full picture. Michelle helps you recognize these biases, ask the right questions, and make smarter decisions that actually work for your business. It’s time to take control of your strategy and set yourself up for success!

Check out the full episode at TheMichelleWarner.com

Why Asking Matters

michelle@themichellewarner.com (Michelle Warner) — Thu, 21 Nov 2024 07:00:00 +0000

Do you hesitate to ask for help because it feels selfish or awkward? In this episode of Sequence over Strategy, Michelle challenges that mindset and shows why asking is actually key to building strong relationships. Far from being a burden, a well-crafted ask strengthens trust and connection. Michelle introduces the "ask continuum" to help you avoid the traps of asking for too much or nothing at all. She also breaks down five practical ways to make your asks clear, realistic, and meaningful. By getting comfortable with asking, you’ll not only get what you need but also deepen your relationships along the way.

Check out the full episode at TheMichelleWarner.com

How I Use Social Media (and Why You Rarely See Me Post Publicly)

michelle@themichellewarner.com (Michelle Warner) — Thu, 7 Nov 2024 07:00:00 +0000

Are you tired of social media feeling like a numbers game? In this episode of Sequence Over Strategy, Michelle Warner shares how to transform social media into a powerful tool for building relationships that generate high-quality leads. She discusses why service-based businesses should shift from traditional traffic marketing to a more intentional, connection-driven approach. Michelle offers practical tips on creating authentic content that not only attracts the right clients but also establishes trust and builds lasting business relationships.

Check out the full episode at TheMichelleWarner.com

Engineering Leads That Act Like Referrals

michelle@themichellewarner.com (Michelle Warner) — Thu, 24 Oct 2024 06:00:00 +0000

Have you ever thought about how to generate leads that feel as powerful as referrals without waiting for them to come in? In this episode of Sequence Over Strategy, Michelle Warner breaks down how to engineer leads that act like referrals through relationship marketing. She explains why service-based businesses, in particular, need to move beyond traffic marketing and focus on creating meaningful, impactful first impressions that build trust and convert potential clients quickly. Michelle shares actionable insights on how to be proactive in building the relationships that matter most for your business's growth.

Check out the full episode at TheMichelleWarner.com

Filling the Engagement Gap

michelle@themichellewarner.com (Michelle Warner) — Thu, 10 Oct 2024 06:00:00 +0000

Have you ever wondered why some marketing campaigns capture attention but fail to convert that interest into sales or lasting relationships? In this episode of Sequence Over Strategy, Michelle Warner emphasizes the pivotal role of engagement strategies in effective marketing. She discusses how businesses often excel at creating awareness but falter when it comes to engaging their audience, which is essential for converting interest into action. Michelle introduces her framework that prioritizes a clear marketing sequence: awareness, engagement, and then sales, stressing that each stage is interconnected.

Check out the full episode at TheMichelleWarner.com

The Trust Transfer Playbook

michelle@themichellewarner.com (Michelle Warner) — Thu, 26 Sep 2024 06:00:00 +0000

Have you ever considered the role of trust transfer in borrowing audiences for relationship marketing? In this episode of Sequence Over Strategy, Michelle Warner explores how establishing trust through collaboration can greatly enhance an individual's impact on new audiences. The key to success lies in whether the host understands and values the guest's expertise, facilitating a smooth trust transfer between the guest and the audience.

Through real-life examples, Michelle contrasts successful collaborations, where the host is well-informed and invested, with less effective partnerships based on transactional motives. She highlights how to vet opportunities by assessing the potential for trust transfer and explains why working with collaboration-minded partners can lead to long-term value, even when the immediate audience fit may not be perfect.

Check out the full episode at TheMichelleWarner.com

How to Master Your Marketing Using Sequence First

michelle@themichellewarner.com (Michelle Warner) — Thu, 12 Sep 2024 06:00:00 +0000

Many entrepreneurs find themselves asking, “Is my marketing working?” It’s a question Michelle Warner addresses in this episode of Sequence Over Strategy. Rather than trying to figure out if a strategy is failing or not, Michelle emphasizes the importance of sequence—the order in which marketing steps are implemented.

Michelle explains how breaking marketing down into three steps—awareness, engagement, and sales—can provide a clear framework for diagnosing issues. Often, the problem lies not in your ability to sell, but in failing to target the right people in the awareness stage. If the wrong audience reaches your engagement stage, sales won’t follow, no matter how polished your approach is.

By focusing on the sequence of actions, you can diagnose problems and determine whether adjustments in one step might improve the entire process. Instead of blindly tweaking your sales tactics, step back and ask: Am I engaging the right audience from the start?

If you’re struggling to understand where your marketing falls short, start by breaking it down into these steps. The sequence will guide you to more productive solutions.

Check out the full episode at TheMichelleWarner.com

Customer Maturity as Marketing Strategy

michelle@themichellewarner.com (Michelle Warner) — Thu, 29 Aug 2024 06:00:00 +0000

Is your business missing the mark by not speaking to customers at the right level of understanding? Are you losing customers because your messaging is either too advanced or too basic for where they are? In this episode of Sequence Over Strategy, Michelle Warner unpacks the crucial concept of customer maturity and how it directly impacts your marketing success. She dives into why understanding exactly what your customers know and care about is the key to designing offers that truly resonate. You'll learn what customer maturity is and what it means for you and your business. You will also hear about how aligning your marketing, messaging, and product strategy with your audience’s maturity level can bridge the gap between what you offer and what your customers actually need.

Check out the full episode at TheMichelleWarner.com

Aligning Product and Customer Growth

michelle@themichellewarner.com (Michelle Warner) — Thu, 15 Aug 2024 06:00:00 +0000

Is your business struggling with aligning its advanced products with an evolving customer base? In this episode of Sequence Over Strategy, Michelle Warner explores how a mismatch between your product sophistication and customer needs can lead to frustration and ineffective marketing. Learn how to address the common issue of feeling bored or frustrated with your clients by realigning your product, customer, and marketing strategies. Let’s discover how to navigate these shifts smoothly to keep your business model in harmony and set yourself up for continued success!

Check out the full episode at TheMichelleWarner.com

Aligning Marketing and Growth

michelle@themichellewarner.com (Michelle Warner) — Thu, 1 Aug 2024 06:00:00 +0000

Do you struggle to decide your marketing strategy? Do you know if you want to reach as many people as possible or just your target audience? Michelle Warner, a business designer and strategist, discusses a shift in her marketing strategy. Previously focused on one-on-one work and relationship marketing, she’s now transitioning to teaching more bootcamps, which requires a higher volume of leads. This shift means she needs to balance her marketing strategies, incorporating more traffic marketing alongside relationship marketing to align with her new product mix.

Michelle explains the difference between relationship marketing (deep, authentic connections) and traffic marketing (mass outreach) and stresses the importance of aligning marketing strategies with your business model. She also highlights her involvement in Michelle Mazur’s summit, "Make Marketing Suck Less," which aims to help businesses find suitable marketing strategies.

For more details and to join the summit visit: https://drmichellemazur.com/event

Check out the full episode at TheMichelleWarner.com

Reframing Value Exchange

michelle@themichellewarner.com (Michelle Warner) — Thu, 18 Jul 2024 06:00:00 +0000

What if the key to successful relationship marketing isn't about trading audiences, but about providing value that makes others look better in front of their audience? In this episode of "Sequence Over Strategy," Michelle Warner challenges the common misconception that audience size determines fair exchange when borrowing audiences. By reframing the value exchange as a way to help others achieve better results, Michelle shares examples from her own business to illustrate how focusing on value can lead to mutually beneficial relationships.

Check out the full episode at TheMichelleWarner.com

The Five Stages of Small Business Growth

michelle@themichellewarner.com (Michelle Warner) — Thu, 4 Jul 2024 06:00:00 +0000

What stage of small business growth are you currently in, and are you prioritizing the right actions for that stage? In this episode of "Sequence Over Strategy," Michelle Warner discusses the importance of understanding and aligning with the five stages of small business growth, with a special look at what happens when you prematurely outsource or automate your processes. From the importance of validating your business idea to finding product-market-founder fit and building a solid foundation, Michelle provides invaluable insights to help you steer your business in the right direction and avoid the pitfalls that entrepreneurs often fall into.

Check out the full episode at TheMichelleWarner.com

Building Deeper Business Relationships

michelle@themichellewarner.com (Michelle Warner) — Thu, 20 Jun 2024 06:00:00 +0000

They say you are the average of the five people you spend the most time with. What happens when you apply that line of thought to your business? It’s your network that determines your business’s worth. In this episode of Sequence Over Strategy, Michelle Warner discusses how to create and nurture strong networks and how specificity, involvement, and consistent communication will build deeper connections with the right people.

Check out the full episode at TheMichelleWarner.com

Getting Paid for the Right Things

michelle@themichellewarner.com (Michelle Warner) — Thu, 6 Jun 2024 06:05:00 +0000

If you know you’re going to get new business after a keynote or other speaking event, should you also be getting paid for it? In this episode of Sequence Over Strategy, Michelle Warner takes this question head-on, and immediately starts digging down into what we really need to answer instead. Using listener Jay Acunzo's question as a case study, Michelle emphasizes the importance of distinguishing between when speaking serves as a marketing tool versus a paid product, and shares the tools you need to do it for your own work.

Check out the full episode at TheMichelleWarner.com

How To Get Out Before It Stops Working

michelle@themichellewarner.com (Michelle Warner) — Thu, 23 May 2024 06:05:00 +0000

What does First Mover Advantage look like when we’re talking about marketing strategies? At first, it looks like a lot of well-earned success, but then the wave crests and what used to work doesn’t anymore. Today on Sequence Over Strategy, Michelle Warner is talking about how to identify when you’re benefiting from First Mover Advantage, and how to tell when it’s about to come crashing down, so you can get out, pivot, or change your expectations before it’s too late.

Check out the full episode at TheMichelleWarner.com

Why This Podcast and Why Now

michelle@themichellewarner.com (Michelle Warner) — Thu, 9 May 2024 06:00:00 +0000

What job are you asking your marketing strategies to do for you? In this episode of "Sequence Over Strategy," Michelle Warner, a business designer and strategist, shares her decision-making process behind starting a podcast and why she doesn’t rely on it for awareness. Today’s question concerns transitioning from private to group coaching. Michelle highlights the importance of understanding the job you need your marketing strategies to do and how to align them with your business goals.

Check out the full episode at TheMichelleWarner.com

Network Rework

michelle@themichellewarner.com (Michelle Warner) — Thu, 25 Apr 2024 06:20:00 +0000

How do you take the 'ick' out of networking when you need to scale your business? In this episode of Sequence Over Strategy, Michelle Warner addresses this crucial question posed by Joy, a leadership coach looking to expand her practice to include an online course for emerging female leaders. It all comes down to identifying ideal connection avatars and adapting your networking strategies to reach a larger audience. That way, you can leverage your existing skills for business growth. It’s Sequence over Strategy in building sustainable and successful businesses.

Check out the full episode at TheMichelleWarner.com

The Five Whys: Asking the Right Questions

michelle@themichellewarner.com (Michelle Warner) — Thu, 25 Apr 2024 06:10:00 +0000

Are you feeling overwhelmed by the idea of expanding your business and adding new customer segments and products? In this episode of Sequence Over Strategy, Michelle Warner guides you through the ‘Five Whys’ exercise to uncover the root of your business challenges. By focusing on the impact of marketing efforts on your new ventures, you'll gain clarity on whether your current marketing strategy aligns with your growth plans. Discover the key to avoiding the chaos of running multiple businesses and embrace the power of asking the right questions with the Sequence Over Strategy mindset. Let's simplify your marketing efforts and set your business up for success!

Check out the full episode at TheMichelleWarner.com

How to Get More Clients With Relationship Marketing

michelle@themichellewarner.com (Michelle Warner) — Thu, 25 Apr 2024 06:05:00 +0000

Are you tired of throwing spaghetti at the wall and hoping something sticks in your business? In this episode of Sequence Over Strategy, Michelle Warner dives deep into the world of relationship and traffic marketing and helps you understand the importance of choosing the right marketing approach. You'll learn how to meet your leads in a powerful way, whether you're a coach looking for clients or an entrepreneur seeking sustainable growth. Toss the spaghetti back in the pot and embrace the sequence over strategy mantra for building a sturdy business. Let's make marketing fun and effective again!

Check out the full episode at TheMichelleWarner.com

Introducing Sequence Over Strategy

michelle@themichellewarner.com (Michelle Warner) — Fri, 15 Mar 2024 13:35:14 +0000

Welcome to Sequence Over Strategy, a show about small business entrepreneurship on this show. Embrace a new perspective where asking the right questions and focusing on the next right action takes precedence over finding a one-size-fits-all strategy.