https://simplecast.com Standard Deviation Podcast Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. 2025 - Standard Deviation: A podcast by Juliana Jackson en Thu, 26 Mar 2026 12:07:45 +0000 Thu, 26 Mar 2026 12:07:55 +0000 https://standard-deviation-podcast.simplecast.com Standard Deviation Podcast https://image.simplecastcdn.com/images/1ff28fe7-c4ad-4d51-a318-f43af5b288ae/4dddcdc0-0d60-4dbe-82d5-40a4fb62a32e/3000x3000/sdp-new-art.jpg?aid=rss_feed https://standard-deviation-podcast.simplecast.com episodic Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Juliana Jackson, Simo Ahava true https://feeds.simplecast.com/qqZPVENQ business, data analyst podcast, data analytics podcast, data leaders, data science podcast, juliana jackson, juliana jackson romania, marketing, neuroscience, psychology, social deviation, social deviation podcast by juliana jackson, statistics podcast, simo ahava, technical marketing, digital analytics, digital marketing, careers Juliana Jackson iulianactn@gmail.com 4cfdb02c-b10a-434b-b194-3e5fdbc5ce98 80% is the new 100% This Podcast is sponsored by Team Simmer.

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]]> Thu, 26 Mar 2026 12:07:45 +0000 iulianactn@gmail.com (Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/80-is-the-new-100-2_ehPU3Z This Podcast is sponsored by Team Simmer.

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  • The business model is THE strategy (subscribe to the newsletter for more amazing content)
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]]> 80% is the new 100% Juliana Jackson, Simo Ahava 00:39:19 Hey, just us this week, no guest, for a surprise episode drop. We talk about Meta's conversion tracking update, what actually changed, and what are the strategic goals of this change. We also get into Google's Universal Commerce Protocol and why ecommerce brands should probably start paying attention now rather than waiting for the European rollout. Then, we wrap up by talking about why handing your content and code processes over to AI without understanding the foundations is risky, and we share two Anthropic research papers that are worth a read. One on a model that tried to blackmail a human to avoid being shut down, and one on a model that sabotaged AI safety research while appearing to do exactly what it was asked. If you're coming to Measure Camp Helsinki this weekend, come say hi. We'll be there. Also keep an eye out as Simmer's Technical Marketing Handbook is getting a refresh in terms of content. Hey, just us this week, no guest, for a surprise episode drop. We talk about Meta's conversion tracking update, what actually changed, and what are the strategic goals of this change. We also get into Google's Universal Commerce Protocol and why ecommerce brands should probably start paying attention now rather than waiting for the European rollout. Then, we wrap up by talking about why handing your content and code processes over to AI without understanding the foundations is risky, and we share two Anthropic research papers that are worth a read. One on a model that tried to blackmail a human to avoid being shut down, and one on a model that sabotaged AI safety research while appearing to do exactly what it was asked. If you're coming to Measure Camp Helsinki this weekend, come say hi. We'll be there. Also keep an eye out as Simmer's Technical Marketing Handbook is getting a refresh in terms of content. view through, marketing measurement, engaged through, attribution, meta conversion tracking, programmatic advertising, product feeds, rlhf, ai safety, prompt engineering, ctr, vibe coding, digital analytics, google shopping, measure camp helsinki, click-through rate, reward hacking, campaign performance, e-commerce, context window, generative ai, google ucp, technical marketing, agentic commerce, llms, alignment faking, ai agents, ga4, universal commerce protocol, standard deviation podcast true full 3 5 f173b254-1a83-4b77-ab52-3bf9b8ab46cc Raw data doesn't spark joy This Podcast is sponsored by Team Simmer.

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]]> Sun, 8 Mar 2026 10:41:36 +0000 iulianactn@gmail.com (Juliana Jackson, Simo Ahava, Johan van de Werken) https://standard-deviation-podcast.simplecast.com/episodes/raw-data-doesnt-spark-joy-2LbBsl2a This Podcast is sponsored by Team Simmer.

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]]> Raw data doesn't spark joy Juliana Jackson, Simo Ahava, Johan van de Werken 00:52:56 In this episode, Juliana and Simo kick things off with a candid conversation about data sovereignty in Europe. Why the EU's reliance on US cloud infrastructure is becoming a real business risk, and what tools and trends are emerging to address it. They also take a look at the AI hype cycle, questioning whether vibe-coded startups and agent-based social networks are genuinely innovative or just noise. Johan van de Werken joins them in this episode to walk through the origin and vision of GA4 Data Form, an open-source project that transforms messy raw GA4 BigQuery exports into clean, analysis-ready tables with minimal SQL knowledge required. Johan shares how the project evolved from a community contribution into a bootstrapped EU-based business, what the free vs. premium tiers offer, and where the roadmap is heading (Google Ads, Search Console, and beyond). Whether you're a marketer just getting started with BigQuery or a seasoned analytics engineer, this episode will change how you think about your data pipeline. In this episode, Juliana and Simo kick things off with a candid conversation about data sovereignty in Europe. Why the EU's reliance on US cloud infrastructure is becoming a real business risk, and what tools and trends are emerging to address it. They also take a look at the AI hype cycle, questioning whether vibe-coded startups and agent-based social networks are genuinely innovative or just noise. Johan van de Werken joins them in this episode to walk through the origin and vision of GA4 Data Form, an open-source project that transforms messy raw GA4 BigQuery exports into clean, analysis-ready tables with minimal SQL knowledge required. Johan shares how the project evolved from a community contribution into a bootstrapped EU-based business, what the free vs. premium tiers offer, and where the roadmap is heading (Google Ads, Search Console, and beyond). Whether you're a marketer just getting started with BigQuery or a seasoned analytics engineer, this episode will change how you think about your data pipeline. ga4 data form, sql, open source analytics, marketing analytics, bigquery, data sovereignty, super week, digital analytics, server-side tagging, matomo, eu cloud, simmer, data transformation, analytics engineering, tag management, simo ahava, ga4, data pipeline, dbt, juliana jackson, data form, google analytics true full 2 5 1e481d21-c2d9-4591-ae52-4953274cf12c 2026 - we are back and it aint sayf This Podcast is sponsored by Team Simmer.

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]]> Thu, 29 Jan 2026 10:05:08 +0000 iulianactn@gmail.com (Juliana Jackson, Sayf Sharif, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/2026-we-are-back-and-it-aint-sayf-_jQrOgVc This Podcast is sponsored by Team Simmer.

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]]> 2026 - we are back and it aint sayf Juliana Jackson, Sayf Sharif, Simo Ahava 00:45:52 It’s 2026. We’re back. This week, we trauma-bond with Sayf Sharif (Three Bears Data / OptiMeasure) about the current state of the industry. We try to make our way through the "AI slop" to find the actual predictive math that matters, rant about why marketers are still obsessed with linear funnels in a non-linear world, and explain why feeding bad data into an AI model is just a really fast way to generate polished garbage. Essentially: Stop buying F1 analytics vehicles if you don’t have a licensed driver on your team. It’s 2026. We’re back. This week, we trauma-bond with Sayf Sharif (Three Bears Data / OptiMeasure) about the current state of the industry. We try to make our way through the "AI slop" to find the actual predictive math that matters, rant about why marketers are still obsessed with linear funnels in a non-linear world, and explain why feeding bad data into an AI model is just a really fast way to generate polished garbage. Essentially: Stop buying F1 analytics vehicles if you don’t have a licensed driver on your team. media mix modeling, privacy safe, cookie-less tracking, data engineering, machine learning, generative ai vs predictive ai, mmm, digital analytics, measure camp helsinki, marketing attribution, measurement strategy, three bears data, ai slop, simmer, r for data analysis, multivariate testing, tech industry burnout, superweek, marketing strategy, founder stress, simo ahava, creative performance, bad data, sayf sharif, data governance, customer journey, optameasure, juliana jackson, standard deviation podcast, google analytics true full 1 5 b9780959-61c0-4994-807b-056f470572db Protect your critical thinking - Live at Analytics Summit This Podcast is sponsored by Team Simmer.

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Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.

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]]> Wed, 10 Dec 2025 09:31:08 +0000 iulianactn@gmail.com (Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/protect-your-critical-thinking-YlCuZxti This Podcast is sponsored by Team Simmer.

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Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

]]> Protect your critical thinking - Live at Analytics Summit Simo Ahava, Juliana Jackson 00:43:50 Welcome back. Today we are looking at two massive shifts in the tech landscape that might be doing more harm than good... and we are doing it live from Analytics Summit, Hamburg! Are LLMs actually making us smarter, or are they just 'glazing' us? We’re arguing that relying on AI for everything is eroding the foundational knowledge of SQL, Python, and even basic math that you actually need to survive in this industry. How to protect your critical thinking before it evaporates? Then, we have to talk about Google. After years of delays that felt like Groundhog Day, their decision to drop most Privacy Sandbox initiatives is, frankly, demoralizing. We will go into why this forces us into 'black box' solutions like Consent Mode and why that makes data validation a total headache. Let’s do it!! Welcome back. Today we are looking at two massive shifts in the tech landscape that might be doing more harm than good... and we are doing it live from Analytics Summit, Hamburg! Are LLMs actually making us smarter, or are they just 'glazing' us? We’re arguing that relying on AI for everything is eroding the foundational knowledge of SQL, Python, and even basic math that you actually need to survive in this industry. How to protect your critical thinking before it evaporates? Then, we have to talk about Google. After years of delays that felt like Groundhog Day, their decision to drop most Privacy Sandbox initiatives is, frankly, demoralizing. We will go into why this forces us into 'black box' solutions like Consent Mode and why that makes data validation a total headache. Let’s do it!! demoralizing, adtech, chat gpt, consent mode, sql, privacy sandbox, productivity, third-party cookie, deprecation, gemini, data revoke, curated expertise, gdpr, software deficiencies, data analysis, vibe coding, transformer technology, critical thinking, technical fundamentals, agentic systems, algorithmic blackbox, python, groundhog day, basic algebra, llms, digital experience true full 7 4 c0aa3d7b-793a-4b6c-8b69-40620c3adbe3 Another Tuesday, Another Identifier Panic This Podcast is sponsored by Team Simmer.

NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/

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]]> Sat, 27 Sep 2025 17:00:00 +0000 iulianactn@gmail.com (Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/another-tuesday-another-identifier-panic-iWxdb19x This Podcast is sponsored by Team Simmer.

NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/

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]]> Another Tuesday, Another Identifier Panic Simo Ahava, Juliana Jackson 00:44:04 Well, you asked for it. After a brief, life-induced hiatus (it’s your fault for wanting Simo’s course so badly), we’re back. And we’re a little bit sick and a lot cynical. 🤷 Juliana kicks things off with a life update: she’s switched allegiances, joined Jellyfish, and has been thrown head-first into the deep end of Server-Side GTM, Pantheon, and Google's cloud ecosystem. This sends us down a rabbit hole of Google Tag Gateway, the future of one-click vendor integrations (terrifying), and why Juliana finally has to take Simo’s course. Speaking of courses, Simo spills the beans on the brand new Mastering GA4 with BigQuery program, the challenges of teaching analysis in an LLM world, and a sneak peek at his next course on data analysis with R. But the main event? A full-blown, unhinged rant on the iOS 26 FUD that took over LinkedIn. We break down what actually changed (spoiler: not much for now), why everyone needs to calm the hell down, and why using server-side tagging as a shady "workaround" is giving the tech a bad name. Listen in for our unfiltered take on the state of the industry, a couple of big event announcements, and the usual dose of Balkan & Scandinavian reality. Well, you asked for it. After a brief, life-induced hiatus (it’s your fault for wanting Simo’s course so badly), we’re back. And we’re a little bit sick and a lot cynical. 🤷 Juliana kicks things off with a life update: she’s switched allegiances, joined Jellyfish, and has been thrown head-first into the deep end of Server-Side GTM, Pantheon, and Google's cloud ecosystem. This sends us down a rabbit hole of Google Tag Gateway, the future of one-click vendor integrations (terrifying), and why Juliana finally has to take Simo’s course. Speaking of courses, Simo spills the beans on the brand new Mastering GA4 with BigQuery program, the challenges of teaching analysis in an LLM world, and a sneak peek at his next course on data analysis with R. But the main event? A full-blown, unhinged rant on the iOS 26 FUD that took over LinkedIn. We break down what actually changed (spoiler: not much for now), why everyone needs to calm the hell down, and why using server-side tagging as a shady "workaround" is giving the tech a bad name. Listen in for our unfiltered take on the state of the industry, a couple of big event announcements, and the usual dose of Balkan & Scandinavian reality. google tag gateway, sgtm, marketing analytics, bigquery, igital analytics, analytics summit, data analysis, r programming, data privacy, measure summit, server-side tagging, pantheon, tracking protection, llms, ios26, simo ahava, ga4, ad blockers, juliana jackson, standard deviation podcast true full 6 4 57d50b91-4682-4386-84fd-bba4efd99ff9 Definitely...not a lot of numbers! This Podcast is sponsored by Team Simmer.

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Connect with Tim Ceuppens
Linkedin: https://www.linkedin.com/in/timceuppens/

Also mentioned in the episode:

  • Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking
  • OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com
  • MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

]]> Thu, 7 Aug 2025 18:00:00 +0000 iulianactn@gmail.com (Tim Ceuppens, Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/definitelynot-a-lot-of-numbers-1i_AdQU1 This Podcast is sponsored by Team Simmer.

Latest content from Juliana & Simo:

  • Subscribe to Juliana's newsletter: https://julianajackson.substack.com/
  • Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/
  • Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explained

Connect with Tim Ceuppens
Linkedin: https://www.linkedin.com/in/timceuppens/

Also mentioned in the episode:

  • Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinking
  • OpenAI Status Page (for when the thought leadership runs out) > https://status.openai.com
  • MeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

]]> Definitely...not a lot of numbers! Tim Ceuppens, Simo Ahava, Juliana Jackson 01:07:06 We’re back from summer break with a suitcase full of rants: from Google’s AI Overviews and the absurd death-of-SEO/CRO discourse to the Shopify + ChatGPT overreactions and the ongoing collapse of attention spans. We call out the engagement-bait apocalypse on LinkedIn, the myth of LLM “reasoning,” and why boring truths never make headlines. Then we shift gears to Apple’s vague Safari privacy update and how a single line in a press release sent everyone into chaos. Plus, special guest Tim Ceuppens, joins us to unpack data storytelling, analyst-stakeholder dysfunction, and what Pixar can teach you about presenting insights that actually land. Welcome back to Standard Deviation Podcast. We’re back from summer break with a suitcase full of rants: from Google’s AI Overviews and the absurd death-of-SEO/CRO discourse to the Shopify + ChatGPT overreactions and the ongoing collapse of attention spans. We call out the engagement-bait apocalypse on LinkedIn, the myth of LLM “reasoning,” and why boring truths never make headlines. Then we shift gears to Apple’s vague Safari privacy update and how a single line in a press release sent everyone into chaos. Plus, special guest Tim Ceuppens, joins us to unpack data storytelling, analyst-stakeholder dysfunction, and what Pixar can teach you about presenting insights that actually land. Welcome back to Standard Deviation Podcast. reasoning, ai panic, tech journalism, analytics culture, algorithmic chaos, search algorithms, structured data, digital strategy, ai hype, stakeholder reporting, chatgpt, pixar framework, zero click search, google ai mode, conversion optimization, analyst advice, semantic search, data visualization, cro, attention economy, linkedin engagement, ecommerce ai, measuring impact, seo, llms, data storytelling, json-ld, ai overviews, shopify ai, llm myths true full 5 4 7f895195-f520-4aeb-9b8b-85772c35d1c5 Attribution, MMM, MTA and all the other Ms This Podcast is sponsored by Team Simmer.

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Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

]]> Thu, 29 May 2025 12:08:49 +0000 iulianactn@gmail.com (Barbara Galiza, Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/attribution-mmm-mta-and-all-the-other-ms-kdRZS5FG This Podcast is sponsored by Team Simmer.

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Also mentioned in the episode:

Shouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product.

This podcast is brought to you by Juliana Jackson and Simo Ahava.  

]]> Attribution, MMM, MTA and all the other Ms Barbara Galiza, Simo Ahava, Juliana Jackson 00:59:59 In the latest episode of Standard Deviation Podcast, we are joined by attribution expert, Barbara Galiza, for a deep dive into measurement done right. We discuss how to navigate server-side tagging, the best use cases for MTA versus MMM, and why incrementality testing often cuts through the noise better than flashy dashboards or AI-driven hype. In the intro, we will also chat about Google's surprise changes to Analytics cookies and explore the ups and downs of managing product releases, especially when plugins update faster than users can keep up. In the latest episode of Standard Deviation Podcast, we are joined by attribution expert, Barbara Galiza, for a deep dive into measurement done right. We discuss how to navigate server-side tagging, the best use cases for MTA versus MMM, and why incrementality testing often cuts through the noise better than flashy dashboards or AI-driven hype. In the intro, we will also chat about Google's surprise changes to Analytics cookies and explore the ups and downs of managing product releases, especially when plugins update faster than users can keep up. media mix modeling, predictive analytics, incremental lift, roi measurement, cookieless tracking, offline attribution, touchpoint analysis, channel weighting, first-touch, conversion tracking, customer journey mapping, cross-channel measurement, last-click, marketing attribution, attribution modeling, algorithmic attribution, fractional allocation, data-driven attribution, simo ahava, path analysis, juliana jackson, standard deviation podcast, multi-touch attribution true full 4 4 d8e7d0c9-7750-4ff0-b106-8a4d76d22a1f Building Better Relationships This Podcast is sponsored by Team Simmer.

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]]> Sat, 12 Apr 2025 21:48:39 +0000 iulianactn@gmail.com (Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/building-better-relationships-QIb1jCzi This Podcast is sponsored by Team Simmer.

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]]> Building Better Relationships Simo Ahava, Juliana Jackson 00:54:48 In this episode of Standard Deviation, Juliana and Simo finally sit down with Dave Cain, Head of Digital Marketing at Euro Car Parts, after months of scheduling chaos and flu-induced delays. What starts with parental war stories and Gen Alpha slang quickly shifts into the deep end: Google’s communication failures, the agency/in-house tension, AI’s limitations in emotional resonance, and the underrated power of musical precision. This is the first time the pod features an in-house leader, and Dave delivers — mixing empathy, strategic rigor, and no-BS takes on vendor relationships and team dynamics. Oh, and yes, Clapton vs. Mayer gets debated too. In this episode of Standard Deviation, Juliana and Simo finally sit down with Dave Cain, Head of Digital Marketing at Euro Car Parts, after months of scheduling chaos and flu-induced delays. What starts with parental war stories and Gen Alpha slang quickly shifts into the deep end: Google’s communication failures, the agency/in-house tension, AI’s limitations in emotional resonance, and the underrated power of musical precision. This is the first time the pod features an in-house leader, and Dave delivers — mixing empathy, strategic rigor, and no-BS takes on vendor relationships and team dynamics. Oh, and yes, Clapton vs. Mayer gets debated too. ai and emotion, google communication, google tag manager, marketing precision, failure culture, in-house vs agency, server-side tagging, team dynamics, digital marketing, simo ahava, linkedin content, juliana jackson, standard deviation podcast true full 3 4 2055fe8f-cc83-4d1e-ba54-dc7d6f8621e2 33 days of Javascript
  • Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
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    ]]>     Fri, 7 Mar 2025 22:00:00 +0000 iulianactn@gmail.com (Nicola Strand, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/33-days-of-javascript-MOxXxGn9
  • Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
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    ]]>     33 days of Javascript Nicola Strand, Juliana Jackson, Simo Ahava 01:06:11 We’re back with Season 4, Episode 2, kicking things off with AI agents, code, and whether Simo should build a SIMO-bot to replace himself. Then, we switch gears for a real convo with Nicola Strand about imposter syndrom and why she doesn’t call it that anymore. We dig into self-doubt, the pressure to “know everything,” and why learning more can actually make imposter syndrome worse. Nicola shares how she flipped imposter tendencies into an advantage and how she once spent 33 days learning JavaScript before deciding, yeah, this isn’t for me. If you’ve ever second-guessed yourself (so, all of us), this one’s for you. Tune in, and let’s make peace with the fact that no one really knows what they’re doing. We’re back with Season 4, Episode 2, kicking things off with AI agents, code, and whether Simo should build a SIMO-bot to replace himself. Then, we switch gears for a real convo with Nicola Strand about imposter syndrom and why she doesn’t call it that anymore. We dig into self-doubt, the pressure to “know everything,” and why learning more can actually make imposter syndrome worse. Nicola shares how she flipped imposter tendencies into an advantage and how she once spent 33 days learning JavaScript before deciding, yeah, this isn’t for me. If you’ve ever second-guessed yourself (so, all of us), this one’s for you. Tune in, and let’s make peace with the fact that no one really knows what they’re doing. professional growth, women in analytics, career success, imposter syndrome, career transitions, digital analytics, server side tagging, tech career advice, server side, professional confidence, dealing with self-doubt, overcoming imposter syndrome, mindset shift, self-doubt, ai and confidence, ga4, career growth, personal development true full 2 4     21dea5e6-a6bc-4de7-91c9-aa017a1024f3 Stop The Pigeon From our Sponsors at Simmer

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    ]]>     Sun, 2 Feb 2025 22:31:38 +0000 iulianactn@gmail.com (Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/stop-the-pigeon-HFRNu52T From our Sponsors at Simmer

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    ]]>     Stop The Pigeon Simo Ahava, Juliana Jackson 00:24:48 We're back! Season 4 of Standard Deviation Podcast kicks off with an unhinged, completely off-the-rails episode where Simo and Juliana attempt to say hello but end up deep in Romanian childhood chaos, bartering pigeons, and the questionable economics of happy hour poker. Somewhere in between, Simo reveals he's getting a puppy (which gets completely overshadowed by Juliana’s dad's animal trade escapades). We promise, the season will have more structure—real guests, real discussions on data, AI, and analytics—but for now, let’s just embrace the madness. Welcome back. We're back! Season 4 of Standard Deviation Podcast kicks off with an unhinged, completely off-the-rails episode where Simo and Juliana attempt to say hello but end up deep in Romanian childhood chaos, bartering pigeons, and the questionable economics of happy hour poker. Somewhere in between, Simo reveals he's getting a puppy (which gets completely overshadowed by Juliana’s dad's animal trade escapades). We promise, the season will have more structure—real guests, real discussions on data, AI, and analytics—but for now, let’s just embrace the madness. Welcome back. web analytics, season 4, b2b marketing, pigeon stories, analytics, romanian childhood, experimentation, measurecamp, data strategy, funny podcast, ai, cro, data nerds, seo, tech humor, digital marketing, simo ahava, podcast, client-side insights, juliana jackson, standard deviation podcast true full 1 4     7a55a3bd-9c01-4083-9a10-04a89b286a54 Critical thinking, stats and deviations From our Sponsors at Simmer
    • Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
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    Connect with Bhav Patel

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Mon, 25 Nov 2024 14:04:40 +0000 iulianactn@gmail.com (Bhavik Patel, Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/critical-thinking-stats-and-deviations-7fa7BOJM From our Sponsors at Simmer
    • Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.
    • The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.
    • PS: Huge BlackFriday discounts on courses are available until November 30th.

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    ]]>     Critical thinking, stats and deviations Bhavik Patel, Simo Ahava, Juliana Jackson 01:03:02 In this episode of Standard Deviation Podcast, Juliana Jackson and Simo Ahava host Bhavik Patel from LeanConvert to explore the power of critical thinking in analytics and experimentation. Bhav shares his practical insights on using data to make smarter decisions, why statistics are a must-have skill for CRO professionals, and how product analytics differs from traditional web analytics. The discussion dives into the challenges of measuring user experience, building stakeholder trust, and fostering a culture of curiosity in data-driven teams. Bhav also speaks about his passion project, Crap Talks, and its mission to challenge conventional thinking in the analytics community. In this episode of Standard Deviation Podcast, Juliana Jackson and Simo Ahava host Bhavik Patel from LeanConvert to explore the power of critical thinking in analytics and experimentation. Bhav shares his practical insights on using data to make smarter decisions, why statistics are a must-have skill for CRO professionals, and how product analytics differs from traditional web analytics. The discussion dives into the challenges of measuring user experience, building stakeholder trust, and fostering a culture of curiosity in data-driven teams. Bhav also speaks about his passion project, Crap Talks, and its mission to challenge conventional thinking in the analytics community. user experience analytics, a/b testing, data science, experimentation frameworks, data-driven decision-making, optimization strategies, critical thinking skills, web analytics, analytics best practices, experimentation, digital marketing analytics, customer behavior analysis, critical thinking, data analytics, stakeholder management, data visualization, cro, statistics for cro, leanconvert, app analytics, product metrics, conversion rate optimization, crap talks, simo ahava, data storytelling, product analytics, bavik patel, juliana jackson, standard deviation podcast, product measurement frameworks true full 11 3     e75681f2-4fad-4b14-99cd-b6d4ea2c732d Sleeping with Servers From our Sponsors at Simmer

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    • Stape's blog: https://stape.io/blog
    • Stape website: https://stape.io
    • Measure Slack: https://www.measure.chat/

    Connect with Denis Golubovskyi

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Mon, 4 Nov 2024 06:00:00 +0000 iulianactn@gmail.com (Denis Golubovskyi, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/sleeping-with-servers-i90Lzlr8 From our Sponsors at Simmer

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    • Stape's blog: https://stape.io/blog
    • Stape website: https://stape.io
    • Measure Slack: https://www.measure.chat/

    Connect with Denis Golubovskyi

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sleeping with Servers Denis Golubovskyi, Juliana Jackson, Simo Ahava 00:59:34 In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like “it bypasses consent,” and show how better tagging can boost data quality. Dennis explains how even small teams can implement server-side tracking without a deep tech background and shares Stape’s recent analytics and education projects. They also touch on Nordic weather, Denis’ journey in scaling a company, and simplifying backend processes with a “one-button” approach. Expect insights on GTM, some Scandinavian life stories, and a few of Simo’s spooky encounters! In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like “it bypasses consent,” and show how better tagging can boost data quality. Dennis explains how even small teams can implement server-side tracking without a deep tech background and shares Stape’s recent analytics and education projects. They also touch on Nordic weather, Denis’ journey in scaling a company, and simplifying backend processes with a “one-button” approach. Expect insights on GTM, some Scandinavian life stories, and a few of Simo’s spooky encounters! online privacy, gtm server-side, server-side tracking, google tag manager, technical seo, serverless architecture, stape.io, compliance, gdpr, bot detection, analytics, data monitoring, simmer courses, data quality, server-side tagging, server-side gtm, cloud infrastructure, stape academy, technical marketing, simo ahava, google cloud platform, juliana jackson, standard deviation podcast, backend setup true full 10 3     ec69c54f-a485-48de-ac13-def232d07bd4 Scrolls, Clicks, and Data Tricks From our Sponsors at Simmer

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    Connect with Dana DiTomaso

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sat, 5 Oct 2024 19:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Simo Ahava, Dana DiTomaso) https://standard-deviation-podcast.simplecast.com/episodes/scrolls-clicks-and-data-tricks-Nbda_cVO From our Sponsors at Simmer

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    Connect with Dana DiTomaso

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Scrolls, Clicks, and Data Tricks Juliana Jackson, Simo Ahava, Dana DiTomaso 00:58:43 In this episode, we had Dana DiTomaso over, and we will cover a broad range of topics, from GA4 and SEO to the complexities of data and digital marketing. We will discuss the challenges of working with GA4, particularly in integrating SEO metrics and analytics. Dana shares insights on combining SEO with behavioral analytics and CRO, stressing the need for SEOs to engage more deeply with data to improve effectiveness. Aaaand she will share some really good tricks for how to get more out of tracking and analysing how users consume content on a website. In this episode, we had Dana DiTomaso over, and we will cover a broad range of topics, from GA4 and SEO to the complexities of data and digital marketing. We will discuss the challenges of working with GA4, particularly in integrating SEO metrics and analytics. Dana shares insights on combining SEO with behavioral analytics and CRO, stressing the need for SEOs to engage more deeply with data to improve effectiveness. Aaaand she will share some really good tricks for how to get more out of tracking and analysing how users consume content on a website. analytics and seo, google tag manager, digital marketing training, bounce rate, bigquery, google analytics 4, google search console, web analytics, data analytics, data literacy, kick point playbook., local seo, dana ditomaso, cro and seo, digital marketing agency, seo, engagement rate, digital marketing, cro strategies, seo strategies, simo ahava, ga4, juliana jackson, standard deviation podcast true full 9 3     d1fd0f11-a6ef-4573-bc41-a26baec9e2c2 A tribe called SERP From our Sponsors at Simmer

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    Connect with Michael King

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Mon, 26 Aug 2024 14:08:54 +0000 iulianactn@gmail.com (Michael King, Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/a-tribe-called-serp-cPu6rcly From our Sponsors at Simmer

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    Connect with Michael King

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     A tribe called SERP Michael King, Simo Ahava, Juliana Jackson 01:03:39 In the latest episode of the Standard Deviation Podcast, Simo and I sit down with Michael King, founder of iPullRank, to talk about some big topics in SEO and marketing. Michael shares insights from his 10 years of running an agency, explaining how he's evolved from hiring freelancers to building a structured team with solid processes. He emphasizes the importance of balancing creativity with scalability and how being adaptable has helped him stay on top. A significant highlight is Michael's deep dive into the Google algorithm leak. He breaks down what we've learned, mainly how Google uses click data, user behavior, and UX's role in search rankings. One key takeaway: SEO and UX teams must work more closely, as user satisfaction directly impacts rankings. We also discuss branding in the age of AI, touching on how companies can influence results in generative AI platforms like ChatGPT by focusing on authoritative content, proper markup, and structured data, which plays a key role in AI-driven search results. If you're into the technical side of SEO or just want tips for staying ahead in search and marketing, this episode is packed with valuable insights. In the latest episode of the Standard Deviation Podcast, Simo and I sit down with Michael King, founder of iPullRank, to talk about some big topics in SEO and marketing. Michael shares insights from his 10 years of running an agency, explaining how he's evolved from hiring freelancers to building a structured team with solid processes. He emphasizes the importance of balancing creativity with scalability and how being adaptable has helped him stay on top. A significant highlight is Michael's deep dive into the Google algorithm leak. He breaks down what we've learned, mainly how Google uses click data, user behavior, and UX's role in search rankings. One key takeaway: SEO and UX teams must work more closely, as user satisfaction directly impacts rankings. We also discuss branding in the age of AI, touching on how companies can influence results in generative AI platforms like ChatGPT by focusing on authoritative content, proper markup, and structured data, which plays a key role in AI-driven search results. If you're into the technical side of SEO or just want tips for staying ahead in search and marketing, this episode is packed with valuable insights. branding with ai, website optimization, technical seo, ai-driven search, structured data, cro, data control, server-side gtm, search engine rankings, generative ai, seo, michael king, smx london, digital marketing, user experience, google algorithm, simo ahava, google search, click data analysis, search console, ux and seo, ipullrank, juliana jackson, generative engine optimization true full 8 3     c51f5623-e84e-4a90-b450-8281e64367bc Stage Fright From our Sponsors at Simmer

    Latest content from Juliana & Simo

    Also mentioned in the Episode

    • Conversion Jam 2024 - https://www.conversionjam.com/ 
    • John Ekman - https://www.linkedin.com/in/johnekman/ 
    • Firefox Devtools doc - https://firefox-source-docs.mozilla.org/devtools-user/
    • Superweek Analytics Summit - https://superweek.hu/

    Connect with Michael Aagaard

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sat, 20 Jul 2024 06:43:15 +0000 iulianactn@gmail.com (Michael Aagaard, Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/stage-fright-mk_fOnw4 From our Sponsors at Simmer

    Latest content from Juliana & Simo

    Also mentioned in the Episode

    • Conversion Jam 2024 - https://www.conversionjam.com/ 
    • John Ekman - https://www.linkedin.com/in/johnekman/ 
    • Firefox Devtools doc - https://firefox-source-docs.mozilla.org/devtools-user/
    • Superweek Analytics Summit - https://superweek.hu/

    Connect with Michael Aagaard

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Stage Fright Michael Aagaard, Simo Ahava, Juliana Jackson 01:05:46 In this episode, we chat with public speaking pro Michael Aagaard. He shares practical tips for first-time speakers, explains how to handle stage fright, and offers tips for delivering a standout presentation. We will also discuss how to captivate your audience and manage stress with actionable steps you can use immediately. Perfect for aspiring speakers or anyone looking to sharpen their skills, this episode is packed with valuable insights to boost your confidence and performance on stage. If you liked the episode, don't forget to subscribe! In this episode, we chat with public speaking pro Michael Aagaard. He shares practical tips for first-time speakers, explains how to handle stage fright, and offers tips for delivering a standout presentation. We will also discuss how to captivate your audience and manage stress with actionable steps you can use immediately. Perfect for aspiring speakers or anyone looking to sharpen their skills, this episode is packed with valuable insights to boost your confidence and performance on stage. If you liked the episode, don't forget to subscribe! professional speaking, speaker coaching, confidence building, speaking techniques, public speaking, public speaking advice, audience engagement, overcoming nervousness, michael aagaard, storytelling, performance tips, first-time speaker, conference speaking, devtools, ssgtm, effective communication, speaker training, speech delivery, data analytics podcast, chrome devtools, simo ahava, presentation tips, speaker preparation, ga4, stage fright, data, juliana jackson true full 7 3     05e2fc06-fd7a-4ddb-a1f8-da877f84a07e It's snowing in June From our Sponsors at Simmer

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    Connect with Jordan Peck

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Fri, 21 Jun 2024 19:00:00 +0000 iulianactn@gmail.com (Jordan Peck, Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/its-snowing-in-june-QxKb3bv2 From our Sponsors at Simmer

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    Connect with Jordan Peck

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    ]]>     It's snowing in June Jordan Peck, Simo Ahava, Juliana Jackson 01:06:42 In this episode of the Standard Deviation Podcast, we dive into some fun and insightful discussions about AI and data science. We share our frustrations about how people often oversimplify AI and don't always appreciate the hard work data scientists put in. Simo talks about the layers of abstraction in technology, highlighting how users often work with simplified interfaces without realizing the complex work behind them. We’re joined by the awesome Jordan Peck from Snowplow, who shares his journey in the analytics world and provides insights into what makes Snowplow a unique tool. We wrap up by geeking out over big data tools like GCP's BigQuery and how they fit into the marketing analytics puzzle. In this episode of the Standard Deviation Podcast, we dive into some fun and insightful discussions about AI and data science. We share our frustrations about how people often oversimplify AI and don't always appreciate the hard work data scientists put in. Simo talks about the layers of abstraction in technology, highlighting how users often work with simplified interfaces without realizing the complex work behind them. We’re joined by the awesome Jordan Peck from Snowplow, who shares his journey in the analytics world and provides insights into what makes Snowplow a unique tool. We wrap up by geeking out over big data tools like GCP's BigQuery and how they fit into the marketing analytics puzzle. data science, marketing analytics, bigquery, jordan peck, data engineering, gdpr, analytics, personal data, standard deviation juliana jackson, data privacy, ai, education in ai, snowplow, technical marketing, conversion jam, digital marketing, gcp, simo ahava, towards data science, ga4, snowplow analytics, alsoasked, podcast, technical skills, cloud computing, juliana jackson, measureslack, google analytics true full 6 3     b39e754c-94d7-40db-853e-ef0f9324c09e Don't fall in love with your ideas From our Sponsors at Simmer

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    Connect with Erin Weigel + buy her book. Thank us later!

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sun, 26 May 2024 21:00:00 +0000 iulianactn@gmail.com (Erin Weigel, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/dont-fall-in-love-with-your-ideas-ZdTlygNU From our Sponsors at Simmer

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    Connect with Erin Weigel + buy her book. Thank us later!

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Don't fall in love with your ideas Erin Weigel, Juliana Jackson, Simo Ahava 00:51:33 In this episode of the Standard Deviation Podcast, Simo and I will discuss the barrier to entry in this industry in terms of speaking opportunities, especially at events like MeasureCamp. Then, we switch gears and chat with our guest, Erin Weigel, about product design, the importance of feedback loops when writing a book, and its role in creative processes. If you liked this episode, don't forget to subscribe. In this episode of the Standard Deviation Podcast, Simo and I will discuss the barrier to entry in this industry in terms of speaking opportunities, especially at events like MeasureCamp. Then, we switch gears and chat with our guest, Erin Weigel, about product design, the importance of feedback loops when writing a book, and its role in creative processes. If you liked this episode, don't forget to subscribe. swag design, event swag, tech industry events, community engagement, product redesign, measurecamp, emotional connection, data podcast, data analytics, standard deviation juliana jackson, speaking opportunities, accessibility in design, measure camp, design and manufacture, tech podcast, product design, tech community insights, user-centric design, user experience, design challenges, simo ahava, merchandise emotional value, analytics events, juliana jackson, standard deviation podcast true full 5 3     3d1970b9-1fba-4a2a-a8cc-ef5dce29fe8e Colouring In From our Sponsors at Simmer

    • Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
    •  The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.

    Latest content from Juliana & Simo

    Connect with Jill Quick

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Tue, 30 Apr 2024 07:57:23 +0000 iulianactn@gmail.com (Jill Quick, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/colouring-in-tOz1UYlx From our Sponsors at Simmer

    • Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
    •  The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.

    Latest content from Juliana & Simo

    Connect with Jill Quick

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Colouring In Jill Quick, Juliana Jackson, Simo Ahava 00:48:57 In today’s episode, Simo and I kick things off with a discussion about how these topics related to GA4, consent mode, etc, dominate our industry conversations making us miss other things that are happening in our space that are either more relevant or useful than GA4 rants. We're also joined by the fantastic Jill Quick, an expert in analytics consulting and training. Jill shares her bespoke approach to digital analytics training, ensuring that it aligns perfectly with client needs and truly addresses the real-world challenges marketers face today. If you enjoyed this episode, don't forget to subscribe or show some love! In today’s episode, Simo and I kick things off with a discussion about how these topics related to GA4, consent mode, etc, dominate our industry conversations making us miss other things that are happening in our space that are either more relevant or useful than GA4 rants. We're also joined by the fantastic Jill Quick, an expert in analytics consulting and training. Jill shares her bespoke approach to digital analytics training, ensuring that it aligns perfectly with client needs and truly addresses the real-world challenges marketers face today. If you enjoyed this episode, don't forget to subscribe or show some love! consent mode, tech industry insights, analytics training, marketing strategies, digital analytics, analytics consulting, data privacy, server-side tagging, ga4 challenges, social deviation podcast by juliana jackson, browser technology, european legislation, user engagement, ga4 implementation, digital marketing, industry trends, ios updates, simo ahava, jill quick, digital transformation, digital marketing conferences, simo ahava blog, google analytics true full 4 3     3af41127-dca8-44a5-bbdc-8c3d09cf7a48 Not best practices again From our Sponsors at Simmer
    - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
    - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.

    Mentioned in this episode

    Connect with Els Aerts

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Fri, 12 Apr 2024 07:59:35 +0000 iulianactn@gmail.com (Els Aerts, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/not-best-practices-again-Caf_LypF From our Sponsors at Simmer
    - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
    - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.

    Mentioned in this episode

    Connect with Els Aerts

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Not best practices again Els Aerts, Juliana Jackson, Simo Ahava 00:51:51 In this episode of the Standard Deviation Podcast, Simo and I are talking AGAIN, about GA4 consent mode. This feature, while technically impressive, brings constant challenges for all analysts, complicating our practices significantly. We also explore the critical implications of EU data consent regulations, emphasizing the risks involved in collecting data without explicit user consent and the misleading nature of "anonymous" pings used for data modeling. Also ID-Bridging?? WTF is that?! Luckily we stop our ranting to chat with our amazing guest, Els Aerts, a seasoned expert in user research, about the common misconceptions around 'best practices' in Experimentation. OK, we will rant with her too :D If you enjoyed this episode don't forget to subscribe and share it with your friends! In this episode of the Standard Deviation Podcast, Simo and I are talking AGAIN, about GA4 consent mode. This feature, while technically impressive, brings constant challenges for all analysts, complicating our practices significantly. We also explore the critical implications of EU data consent regulations, emphasizing the risks involved in collecting data without explicit user consent and the misleading nature of "anonymous" pings used for data modeling. Also ID-Bridging?? WTF is that?! Luckily we stop our ranting to chat with our amazing guest, Els Aerts, a seasoned expert in user research, about the common misconceptions around 'best practices' in Experimentation. OK, we will rant with her too :D If you enjoyed this episode don't forget to subscribe and share it with your friends! user research importance, experimentation in digital marketing, best practices in analytics, big tech critique, analytics learning curve, advanced consent modes, google data ethics, user consent analytics, marketing regulatory challenges, eu data compliance, gdpr implications, qualitative research in marketing, data analytics podcast, data privacy laws, els aerts, user-centric design, simo ahava, juliana jackson, ga4 frustrations, standard deviation podcast, digital marketing challenges, constant mode ga4 true full 3 3     9f08491d-595f-4bf4-ad8d-48d0e8dca903 Data Classrooms
  • From our Sponsors at Simmer
    - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
    - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.
     
  • Mentioned in this episode
    - Learn more about mobile app optimisation on Juliana's blog
    - Learn more about the latest in digital analytics on Simo's blog
    - PWA, iOS17, and the DMA
     
  • Connect with Krista Seiden
    - Twitter
    - Linkedin
    - Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout.
    - Her blog

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Mon, 18 Mar 2024 22:00:00 +0000 iulianactn@gmail.com (Krista Seiden, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/data-classrooms-A897Pnb_
  • From our Sponsors at Simmer
    - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase
    - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles.
     
  • Mentioned in this episode
    - Learn more about mobile app optimisation on Juliana's blog
    - Learn more about the latest in digital analytics on Simo's blog
    - PWA, iOS17, and the DMA
     
  • Connect with Krista Seiden
    - Twitter
    - Linkedin
    - Her Courses & services - For the courses, she was very generous to offer a discount (valid for full-length courses and bundles) of $300 which you can access by using the code "SDPOD" at checkout.
    - Her blog

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Data Classrooms Krista Seiden, Juliana Jackson, Simo Ahava 01:01:36 We are back with episode 2 and we had Krista Seiden over! In the intro, our hosts will talk about education gaps in the digital analytics community, gaps that cause fear, misunderstandings, and hesitance when it comes to topics like the DMA, Privacy Sandbox, and whatever the hell is going on right now in our space. Luckily things take a more positive note with our amazing guests where we cover topics related to digital analytics education, online courses, content creation, and GA4, of course. Hope you will enjoy it! We are back with episode 2 and we had Krista Seiden over! In the intro, our hosts will talk about education gaps in the digital analytics community, gaps that cause fear, misunderstandings, and hesitance when it comes to topics like the DMA, Privacy Sandbox, and whatever the hell is going on right now in our space. Luckily things take a more positive note with our amazing guests where we cover topics related to digital analytics education, online courses, content creation, and GA4, of course. Hope you will enjoy it! pwa, analyticseducation, futureofmarketing, ios 17 pwa, google analytics 4, dataprivacy, marketingstrategies, kristaseiden, digitalmarketingcompliance, analyticsinsights, digitalanalytics, standard deviation juliana jackson, simo ahava podcast, compliancestrategies, gdprmarketing, digitalmarketsact, google analytics course, digitalcompliance, consentmode, simo ahava, dmamarketing, ga4, digitalmarketing, ios dma, juliana jackson, standard deviation podcast true full 2 3     e4e0c9ba-c34b-4964-92d2-e172b5fcd8dd Back in the groove 🚀 Resources 

    1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases. 

    2. Check out Simo's latest articles from his blog: 

    3. New Team Simmer video about how to monitor your server-side setup

    4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson

    5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there.
    Also, make sure you check out Jason's blog. He is working on a cool article about 3P cookies right now.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Tue, 13 Feb 2024 22:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/back-in-the-groove-bdzdkNXq 🚀 Resources 

    1. Go to TeamSimmer.com and use the coupon code DEVIATE for 10% off on individual course purchases. 

    2. Check out Simo's latest articles from his blog: 

    3. New Team Simmer video about how to monitor your server-side setup

    4. Introduction to Mobile App Analytics, Firebase, SDKs article by Juliana Jackson

    5. Shouts to Jason Packer and Josh Silverbauer for the fresh new podcast intro jingle, make sure you go ahead and follow them on LinkedIn, they put out amazing content out there.
    Also, make sure you check out Jason's blog. He is working on a cool article about 3P cookies right now.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Back in the groove Juliana Jackson, Simo Ahava 00:30:14 We are back in the groove with Season 3 of Standard Deviation Podcast. In this episode, me and Simo are talking about the importance of building T-shaped skills, both as a marketer or someone fully in a technical role. We also share with you what are some topics you can expect in this season. Big shouts to Jason Packer and Josh Silverbauer for creating our new podcast intro, we love it and we need to figure out a visual for it so we don't sit there idling looking at each other while it plays hahaha. If you enjoyed the episode consider subscribing? That would be nice. We are back in the groove with Season 3 of Standard Deviation Podcast. In this episode, me and Simo are talking about the importance of building T-shaped skills, both as a marketer or someone fully in a technical role. We also share with you what are some topics you can expect in this season. Big shouts to Jason Packer and Josh Silverbauer for creating our new podcast intro, we love it and we need to figure out a visual for it so we don't sit there idling looking at each other while it plays hahaha. If you enjoyed the episode consider subscribing? That would be nice. google tag manager, firebase sdk, firebase, digital analytics podcast, mobile app development, technical marketer, analytics, digital analytics, data podcast, digital course, what to learn in 2024, mobile apps, firebase analytics, technical marketing, simo ahava, ga4, server side gtm, data, juliana jackson, standard deviation podcast true full 1 3     9340886f-67fd-41fa-8efc-742bafae8852 Charles in charge Episode Resources:

    Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.

    Latest from Juliana Jackson:

    Latest from Simo Ahava and Simmer:

    Connect with Charles Farina on Twitter or Linkedin

    The book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and Software

    Tools and vendors mentioned:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Wed, 13 Dec 2023 22:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Charles Farina, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/charles-in-charge-pFPUWEgH Episode Resources:

    Go to TeamSimmer.com and use the coupon code Deviate for 10% off on individual course purchases.

    Latest from Juliana Jackson:

    Latest from Simo Ahava and Simmer:

    Connect with Charles Farina on Twitter or Linkedin

    The book mentioned in the episode:  Code: The Hidden Language of Computer Hardware and Software

    Tools and vendors mentioned:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Charles in charge Juliana Jackson, Charles Farina, Simo Ahava 01:02:27 In this festive season finale of the Standard Deviation Podcast for 2023, we're talking with our special guest Charles Farina. We will dive into the unpredictable and messy world of digital analytics and marketing, reflecting on the year's significant shifts and exploring predictions for the future. We will also touch on things like GDPR compliance, the role of technical marketers, the shifts in the analytics tools market, particularly Adobe’s advancements, and the ongoing evolution of Google's platforms. Thank you all for tuning in with us throughout this year, we wish you Happy Holidays, whatever you are celebrating, and see you all again in 2024! In this festive season finale of the Standard Deviation Podcast for 2023, we're talking with our special guest Charles Farina. We will dive into the unpredictable and messy world of digital analytics and marketing, reflecting on the year's significant shifts and exploring predictions for the future. We will also touch on things like GDPR compliance, the role of technical marketers, the shifts in the analytics tools market, particularly Adobe’s advancements, and the ongoing evolution of Google's platforms. Thank you all for tuning in with us throughout this year, we wish you Happy Holidays, whatever you are celebrating, and see you all again in 2024! data science, google tag manager, google analytics 4, technical marketing blog, web analytics, data analytics, adobe, technical marketing, customer journey analytics review, simo ahava, podcast, charles farina, technical skills, data, juliana jackson, standard deviation podcast true full 16 2     35abaa1c-fd6b-4bd5-a917-f057035e5a7c Cookies, ads and regulations Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

    >> Articles and content mentioned in the episode <<

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Mon, 6 Nov 2023 22:00:00 +0000 iulianactn@gmail.com (Myles Younger, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/cookies-ads-and-regulations-kE_6saQO Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

    >> Articles and content mentioned in the episode <<

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Cookies, ads and regulations Myles Younger, Juliana Jackson, Simo Ahava 01:10:01 In this episode, Myles Younger from U of Digital joins us to explore challenges and the future of ad tech. We discuss industry consolidation by major players like Google, Amazon, Facebook, and Meta, emphasizing the need for regulations to ensure fair competition. Privacy regulations, especially the phasing out of third-party cookies, raise concerns, leading to discussions about regulatory solutions and their impact on advertisers. We stress the importance of strategic insights in areas like CTV, identity, analytics, measurement, and privacy. The conversation concludes with the necessity of industry-wide standards and potential government involvement in shaping ad tech's future. In this episode, Myles Younger from U of Digital joins us to explore challenges and the future of ad tech. We discuss industry consolidation by major players like Google, Amazon, Facebook, and Meta, emphasizing the need for regulations to ensure fair competition. Privacy regulations, especially the phasing out of third-party cookies, raise concerns, leading to discussions about regulatory solutions and their impact on advertisers. We stress the importance of strategic insights in areas like CTV, identity, analytics, measurement, and privacy. The conversation concludes with the necessity of industry-wide standards and potential government involvement in shaping ad tech's future. adtech, ad strategies, privacy sandbox, google sandbox, web analytics, meta, google, digital analytics podcast, privacy, digital analytics, ad bugets, server side, advertising costs, server side tracking, advertising publishers, simo ahava, ad tech insights, ads, advertising privacy, juliana jackson, standard deviation podcast, advertising true full 15 2     c323523e-a8bb-4b2f-a000-ba8a7af3ce83 Well defined events Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

    >> Articles and content mentioned in the episode <<

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    ]]>     Sun, 8 Oct 2023 21:00:00 +0000 iulianactn@gmail.com (Timo Dechau, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/well-defined-events-yOLugRzr Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

    >> Articles and content mentioned in the episode <<

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    ]]>     Well defined events Timo Dechau, Juliana Jackson, Simo Ahava 00:49:13 We are back with episode 14 of this season. OMG, episode 14. 2023 went pretty fast! In this episode, we are doing a deep dive into Natural Language Processing in the intro, and we're discussing different use cases of NLP and how it can benefit experimentation and data activation programs. We also had Timo Dechau over and are talking about event tracking! Timo will review different strategies to ensure you work with well-defined events and proper data collection. We are also discussing the limitations and caveats of all these approaches. If you enjoyed this episode, don't forget to subscribe and show some love. We are back with episode 14 of this season. OMG, episode 14. 2023 went pretty fast! In this episode, we are doing a deep dive into Natural Language Processing in the intro, and we're discussing different use cases of NLP and how it can benefit experimentation and data activation programs. We also had Timo Dechau over and are talking about event tracking! Timo will review different strategies to ensure you work with well-defined events and proper data collection. We are also discussing the limitations and caveats of all these approaches. If you enjoyed this episode, don't forget to subscribe and show some love. sentiment analysis with nlp, events implementation, google analytics 4, web analytics, event tracking, artificial intelligence, analytics, server side tagging, google cloud, data analytics, natural language processing, ai, event data, data analytics podcast, nlp, semantic analysis, simo ahava, ga4, data, juliana jackson true full 14 2     bfea331c-a600-4aae-aecb-933a00532d89 Select Star Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

    >> Articles and content mentioned in the episode <<

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    ]]>     Fri, 22 Sep 2023 05:00:00 +0000 iulianactn@gmail.com (Khrystyna Grynko, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/select-star-73SqEZV7 Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

    >> Articles and content mentioned in the episode <<

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    ]]>     Select Star Khrystyna Grynko, Juliana Jackson, Simo Ahava 00:58:30 We are back with a new episode, and our guest was Khrystyna Grynko, Cloud Customer Engineer at Google. In this episode, we are talking about BigQuery, SQL, and CLOUD. As you already know, expect a spicy intro with the occasional nuggets of wisdom. Check out the episode notes for goodies! If you liked the episode, don't forget to subscribe! We are back with a new episode, and our guest was Khrystyna Grynko, Cloud Customer Engineer at Google. In this episode, we are talking about BigQuery, SQL, and CLOUD. As you already know, expect a spicy intro with the occasional nuggets of wisdom. Check out the episode notes for goodies! If you liked the episode, don't forget to subscribe! google analytics 4 bigquery, server side course, bigquery, web analytics, google, analytics, digital analytics, server side tagging, google cloud, cloud sql, server side, ai, bigquery ga4, bigquery sql, querying ga4, nlp, semantic analysis, google cloud certificate, gcp, simo ahava, nlp ai, google cloud platform, ga4, juliana jackson, standard deviation podcast, google analytics true full 13 2     d48235bd-1513-4a7c-89f6-ff35967bf240 The bridge Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

    >> Articles and content mentioned in the episode <<

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Fri, 11 Aug 2023 21:00:00 +0000 iulianactn@gmail.com (Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/the-bridge-UQCOCP7H Go to TeamSimmer and use the coupon code "DEVIATE" for 10% off on individual course purchases.

    >> Articles and content mentioned in the episode <<

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    ]]>     The bridge Simo Ahava, Juliana Jackson 00:38:33 Summer is over, so we are back in the lab. In this episode, we will reminisce over summer events like UA sunset, comparing data from UA to GA4 and A/B Testing tools, privacy, consent management, and more. As always, we hope you will enjoy unhinged nonsense with occasional nuggets of wisdom. Summer is over, so we are back in the lab. In this episode, we will reminisce over summer events like UA sunset, comparing data from UA to GA4 and A/B Testing tools, privacy, consent management, and more. As always, we hope you will enjoy unhinged nonsense with occasional nuggets of wisdom. consent, universal analytics, analytics podcast, web analytics, consent management, privacy, experimentation, tracking, server-side, ab testing tools, data tracking, ab testing, data analytics podcast, technical marketing, simo ahava, ga4, data, juliana jackson, standard deviation podcast, measurement protocal true full 12 2     a54f6a12-fd54-4628-97bf-d79c490cca9c Truth Bombs - Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.

    Articles mentioned:

    Connect with Talia:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Mon, 10 Jul 2023 21:00:00 +0000 iulianactn@gmail.com (Talia Wolf, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/truth-bombs-1WUCnkUJ - Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off individual course purchases.

    Articles mentioned:

    Connect with Talia:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Truth Bombs Talia Wolf, Juliana Jackson, Simo Ahava 01:07:41 We are back with a new episode, and we are joined by Talia Wolf, one of the most influential experts in conversion optimization, who trained companies worldwide and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. In this episode, we are dropping truth bombs about experimentation while addressing the importance of understanding the emotions and feelings behind customer behavior. If you liked the episode, don't forget to subscribe. We are back with a new episode, and we are joined by Talia Wolf, one of the most influential experts in conversion optimization, who trained companies worldwide and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. In this episode, we are dropping truth bombs about experimentation while addressing the importance of understanding the emotions and feelings behind customer behavior. If you liked the episode, don't forget to subscribe. analytics podcast, web analytics, digital analytics podcast, experimentation, digital analytics, experimentation podcast, marketing, cro, digital marketing, simo ahava, ga4, podcast, product marketing, growth marketing, data, juliana jackson, standard deviation podcast, talia wolf, gtm true full 11 2     a4a46257-8970-4fc6-9097-e6e7dda01c82 Biohacks
  • Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.com
  • Dear Google Analytics 4 article by Simo Ahava
  • Server-Side Articles from Simo Ahava
  • GA4 Discord Community
  • Growth Savvy Website
  • Join the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.
  • Connect with Magda on LinkedIn

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sun, 18 Jun 2023 21:00:00 +0000 iulianactn@gmail.com (Magda Baciu, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/biohacks-nRuJNWDL
  • Use the coupon code "DEVIATE" for 10% off of individual course purchases on TeamSimmer.com
  • Dear Google Analytics 4 article by Simo Ahava
  • Server-Side Articles from Simo Ahava
  • GA4 Discord Community
  • Growth Savvy Website
  • Join the waitlist for Magda's new AI tool OnTargetAI: Helping marketers generate high-converting copywriting in minutes by finding out how prospects describe their struggles, motivations, and needs and mirroring the language they naturally use.
  • Connect with Magda on LinkedIn

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Biohacks Magda Baciu, Juliana Jackson, Simo Ahava 01:02:28 We are back with episode 10 of Standard Deviation Podcast, and our guest is Magda Baciu, Founder and CEO at Growth Savvy. We will go over the struggles and challenges of an agency founder when hiring for digital analyst roles, when mixing creative work with technical work, and how using biohacks can help improve your mental health and ability to deal with deadlines and chaos. Also, in the intro, Simo and Juliana have an interesting GA4 conversation with some Server Side chatter. We hope you enjoy the episode! We are back with episode 10 of Standard Deviation Podcast, and our guest is Magda Baciu, Founder and CEO at Growth Savvy. We will go over the struggles and challenges of an agency founder when hiring for digital analyst roles, when mixing creative work with technical work, and how using biohacks can help improve your mental health and ability to deal with deadlines and chaos. Also, in the intro, Simo and Juliana have an interesting GA4 conversation with some Server Side chatter. We hope you enjoy the episode! google analytics 4, digital analytics podcast, analytics, digital analytics, server side tagging, data analytics, server side, standard deviation, ga, digital marketing, simo ahava, ga4, data, juliana jackson, standard deviation podcast, server side ga4, gtm, google analytics true full 10 2     d8e2ac69-0c8d-450c-9e34-de9932038a67 MMMbop Goodies mentioned in the episode:

     

     

     

     

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Fri, 2 Jun 2023 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/mmmbop-yRPwa8nS Goodies mentioned in the episode:

     

     

     

     

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     MMMbop Juliana Jackson 00:58:25 In episode 9, Juliana and Simo have Jim Gianoglio over, and we are talking Marketing Mix Modelling. Jim is the Director of Marketing Analytics at Bounteous, focusing on helping clients make smarter decisions about their marketing. He has been a consultant in the digital analytics space for the past decade, and before that, he was in digital marketing and SEO. He currently works with clients to quantify the impact of their marketing efforts using Marketing Mix Models and Randomized Controlled Trials, using various platforms to help enable the testing and activation of insights. In episode 9, Juliana and Simo have Jim Gianoglio over, and we are talking Marketing Mix Modelling. Jim is the Director of Marketing Analytics at Bounteous, focusing on helping clients make smarter decisions about their marketing. He has been a consultant in the digital analytics space for the past decade, and before that, he was in digital marketing and SEO. He currently works with clients to quantify the impact of their marketing efforts using Marketing Mix Models and Randomized Controlled Trials, using various platforms to help enable the testing and activation of insights. true full 9 2     98fb1724-0e51-4fd0-8bb5-751436464a78 Playing to your strengths
  • Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. 
  • Check out the new CSS Selectors course by Simmer
  • Gtag Audit for GA4 Article by Juliana Jackson
  • Connect with Karolina here

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sun, 14 May 2023 21:00:00 +0000 iulianactn@gmail.com (Karolina Wrzask, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/playing-to-your-strengths-4zTrq4fr
  • Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases. 
  • Check out the new CSS Selectors course by Simmer
  • Gtag Audit for GA4 Article by Juliana Jackson
  • Connect with Karolina here

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Playing to your strengths Karolina Wrzask, Juliana Jackson, Simo Ahava 01:01:54 In episode 8 of Standard Deviation Podcast, we are joined by Karlina Wrzask, Advertising Solutions Architect @ Google, we are chatting about career development in the digital analytics world and how playing to your strengths can be better than chasing the next shiny thing. If you liked this episode, don't forget to subscribe. In episode 8 of Standard Deviation Podcast, we are joined by Karlina Wrzask, Advertising Solutions Architect @ Google, we are chatting about career development in the digital analytics world and how playing to your strengths can be better than chasing the next shiny thing. If you liked this episode, don't forget to subscribe. career tips, google analytics 4, web analytics, google, digital analytics podcast, team simmer, standard deviation pocast, digital analytics, data podcast, data analytics, css selectors, simmer, css selectors course, simo ahava, ga4, podcast, data, juliana jackson true full 8 2     630847d0-04f9-4204-a31e-b66b0d534761 Tag this way 1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/

    2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/

    3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/

    4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke

    5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process. 

    6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors. 

    7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers. 

    8. Season of Docs: https://developers.google.com/season-of-docs

    9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sun, 30 Apr 2023 21:00:00 +0000 iulianactn@gmail.com (Tina Luedtke, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/tag-this-way-U_k2oJ6C 1. New CSS Selectors course is now available on TeamSimmer.com - use coupon code "DEVIATE" for 10% off on individual course purchases - https://www.teamsimmer.com/checkout/css-selectors/css-details/

    2. Sign-up for the Simmer newsletter to keep up to date with everything happening in technical marketing (more content coming soon) - https://www.teamsimmer.com/

    3. New gtag.js article on Juliana's Technical Marketing Blog - https://juliana-jackson.com/gtagjs-ga4-implementation-guide/

    4. Connect with Tina on LinkedIn - https://www.linkedin.com/in/tina-luedtke

    5. Templates for tech docs: https://gitlab.com/tgdp/templates -- Hands-on templates to support you with writing docs. Occasionally new templates get added after they have been through a peer-review process. 

    6. The Good Docs project: https://thegooddocsproject.dev/community/ -- The Good Docs Project community. They also welcome people who just gotten started in the documentation and want to embark on the journey to becoming a tech writer. There's a good mix of novices and experienced writers, so you usually find good mentors. 

    7. Technical writing courses from Google: https://developers.google.com/tech-writing/overview -- These are great for people who need to write docs but don't want to become fully-fledged tech writers. 

    8. Season of Docs: https://developers.google.com/season-of-docs

    9. Tina's blogpost for Season of docs: https://opensource.googleblog.com/2023/02/kickstarting-your-tech-writing-career-with-open-source.html -- This should also have some wisdom nuggets in it for people who usually don't write docs.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Tag this way Tina Luedtke, Juliana Jackson, Simo Ahava 01:05:05 Episode 7 of Standard Deviation Podcast brings you an interesting conversation about technical writing. How do you get started in this field? What are some important resources and tips for improving how you write technical documentation as a marketer or digital analyst? Our guest for this episode was Tina Luedtke, Technical Writer @ Google. Tina works in the talented team behind Google Tag Manager's documentation. About Tina: Tina’s passion for technology led her to study Technical Writing and Communication in Munich, Germany. She graduated during the pandemic, and her plan was to move to the United States together with her husband - but we all know how the pandemic messed with our lives. Because she was all packed up and ready to leave, but the US border was closed, she embarked on a digital nomad journey through Europe. Eventually, Tina and her husband settled in London, where she started her technical writing career as a freelancer in Open Source. She was able to move to California in 2021 and now works at Google as a technical writer. Episode 7 of Standard Deviation Podcast brings you an interesting conversation about technical writing. How do you get started in this field? What are some important resources and tips for improving how you write technical documentation as a marketer or digital analyst? Our guest for this episode was Tina Luedtke, Technical Writer @ Google. Tina works in the talented team behind Google Tag Manager's documentation. About Tina: Tina’s passion for technology led her to study Technical Writing and Communication in Munich, Germany. She graduated during the pandemic, and her plan was to move to the United States together with her husband - but we all know how the pandemic messed with our lives. Because she was all packed up and ready to leave, but the US border was closed, she embarked on a digital nomad journey through Europe. Eventually, Tina and her husband settled in London, where she started her technical writing career as a freelancer in Open Source. She was able to move to California in 2021 and now works at Google as a technical writer. technical writing courses, tech docs, technical writer, google tag manager, google analytics 4, google documentation, digital analytics podcast, gtag, digital analytics, technical writing, technical writing learning, css selectors, documentation, learning, simo ahava, ga4, juliana jackson, standard deviation podcast, technical documentation true full 7 2     ed79c528-0c97-4e03-8345-20cc793b9570 A tracking tool from Google
  • Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.
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  • Team Simmer YouTube Channel
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    •  

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Thu, 13 Apr 2023 21:00:00 +0000 iulianactn@gmail.com (Julius Fedorovicius, Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/tracking-tool-from-google-4CdMx1xb
  • Visit teamsimmer.com and use the code "DEVIATE" for 10% off on any individual course purchases.
  • Also, while you are on teamsimmer.com, sign up for their bi-monthly newsletter to keep up to date with the latest news in technology and data.
  • Team Simmer YouTube Channel
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  • Follow the Analytics Mania blog

    •  

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     A tracking tool from Google Julius Fedorovicius, Simo Ahava, Juliana Jackson 01:02:01 In the latest episode of Standard Deviation Podcast, me and Simo are welcoming Julius Fedorovicius from @AnalyticsMania as a guest. We are talking about content creation, keeping up with GA4 updates, and constantly editing content, where he gets inspiration for his blogs, Youtube videos, and courses, and how he navigates as an entrepreneur in the everchanging analytics world. In the latest episode of Standard Deviation Podcast, me and Simo are welcoming Julius Fedorovicius from @AnalyticsMania as a guest. We are talking about content creation, keeping up with GA4 updates, and constantly editing content, where he gets inspiration for his blogs, Youtube videos, and courses, and how he navigates as an entrepreneur in the everchanging analytics world. tag manager, digital analyst, google tag manager, universal analytics, google analytics 4, web analytics, google, digital analytics podcast, digital analytics, ua, data analytics, simo ahava podcast, julius fedorovicius, juliana jackson podcast, ga3, julius fedorovicius podcast, simo ahava, content creation, ga4, juliana jackson, standard deviation podcast, analytics mania, google analytics true full 6 2     23bc3165-aea4-4d9c-a481-5397cd5d3f76 Activating your inner potential Episode resources:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Thu, 30 Mar 2023 21:00:00 +0000 iulianactn@gmail.com (Jeff Sauer, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/activating-your-inner-potential-jiJA6_CK Episode resources:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Activating your inner potential Jeff Sauer, Juliana Jackson, Simo Ahava 01:01:09 In episode 5 of Standard Deviation Podcast, we are joined by Jeff Sauer, founder of Data Driven U (or DDU, originally called Jeffalytics), and we are discussing the intricacies of entrepreneurship but also how one can achieve their true inner potential by making bets, finding their niche and by thinking outside the box. Jeff Sauer is the Founder of DDU, agency owner, business coach, blogger at Jeffalytics, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and “best of” lists. Jeff has had 17,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. Check out the episode notes for resources. If you liked this episode, don't forget to subscribe and share it with your friends :) In episode 5 of Standard Deviation Podcast, we are joined by Jeff Sauer, founder of Data Driven U (or DDU, originally called Jeffalytics), and we are discussing the intricacies of entrepreneurship but also how one can achieve their true inner potential by making bets, finding their niche and by thinking outside the box. Jeff Sauer is the Founder of DDU, agency owner, business coach, blogger at Jeffalytics, lecturer, and a proud Minnesotan. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and “best of” lists. Jeff has had 17,000+ digital marketers enroll in his Digital Marketing certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. Check out the episode notes for resources. If you liked this episode, don't forget to subscribe and share it with your friends :) business, bigquery, analytics podcast, google analytics 4, business digital analytics, simmer simo ahava, digital analytics podcast, technology, analytics, digital analytics, simmer courses, growth, simo ahava podcast, consultancy, jeff sauer, jeffalytics, simo ahava, entrepreneurship, agency digital analytics, juliana jackson, standard deviation podcast true full 5 2     ed4b2491-4a6d-4fd2-8926-debbd695f393 Young Whipper Snappers Resources for this episode:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Thu, 9 Mar 2023 22:00:00 +0000 iulianactn@gmail.com (Doug Hall, Julien Coquet, Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/young-whipper-snappers-g1ylhz5v Resources for this episode:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Young Whipper Snappers Doug Hall, Julien Coquet, Simo Ahava, Juliana Jackson 01:03:41 In this episode, Simo is faced with data.monks takeover. Besides dealing with me (Juliana), he also had to face the whole data.monks power with our amazing and legendary guests: Doug Hall and Julien Coquet. We are covering topics like hiring digital analysts, promoting digital analysts, and data team culture, and of course, all sprinkled with shenanigans and banter. I hope you enjoy this episode! In this episode, Simo is faced with data.monks takeover. Besides dealing with me (Juliana), he also had to face the whole data.monks power with our amazing and legendary guests: Doug Hall and Julien Coquet. We are covering topics like hiring digital analysts, promoting digital analysts, and data team culture, and of course, all sprinkled with shenanigans and banter. I hope you enjoy this episode! digital analyst, technology podcast, google analytics 4, web analytics, google, data analyst, internet, julien coquet, doug hall, digital analytics, data podcast, data analytics, data monks, standard deviation, leadership roles, web, career in digital analytics, media monks, data analytics podcast, mediamonks, simo ahava, leadership, data, juliana jackson, standard deviation podcast true full 4 2     40417283-22e7-4074-ae43-ababbe3d1b72 The wind of change in web analytics Episode goodies:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Mon, 27 Feb 2023 22:00:00 +0000 iulianactn@gmail.com (Jenn Kunz, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/the-wind-of-change-in-web-analytics-Es9nxMyJ Episode goodies:

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     The wind of change in web analytics Jenn Kunz, Juliana Jackson, Simo Ahava 00:46:21 Welcome to episode 3 of the Standard Deviation Podcast. Today we have Jenn Kunz over. Jenn is a Principal Consultant at 33 Sticks, LEGO building supreme, technical implementation expert, mom, and community extraordinaire. She is also an amazing and fun person to know and hang out with, so check out this episode, where we go over things like agency life, billing models, technical implementation, tool fetishism, and LEGOS. Check our episode notes for goodies. Welcome to episode 3 of the Standard Deviation Podcast. Today we have Jenn Kunz over. Jenn is a Principal Consultant at 33 Sticks, LEGO building supreme, technical implementation expert, mom, and community extraordinaire. She is also an amazing and fun person to know and hang out with, so check out this episode, where we go over things like agency life, billing models, technical implementation, tool fetishism, and LEGOS. Check our episode notes for goodies. digital analyst, google tag manager, universal analytics, google analytics 4, web analytics, digital analytics podcast, digital analytics, web analyst, data podcast, simo ahava podcast, agency life, standard deviation, ga, juliana jackson podcast, data analytics podcast, technical marketing, simo ahava, ga4, data, juliana jackson, standard deviation podcast true full 3 2     18021542-34cf-46bf-8abf-8cd1ac6ba2d2 The business of better decision making
  • Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout
  • The Conference formerly known as Conversion Hotel
  • Connect with Ton Wesseling
  • MeasureSlack
  • Mind The Product Slack
  • Test and Learn Community
  • Superweek Analytics Summit
  • MeasureCamp Helsinki
  • Connect with Juliana and Simo

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sun, 12 Feb 2023 22:00:00 +0000 iulianactn@gmail.com (Ton Wesseling, Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/the-business-of-better-decision-making-dbPQJUc0
  • Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout
  • The Conference formerly known as Conversion Hotel
  • Connect with Ton Wesseling
  • MeasureSlack
  • Mind The Product Slack
  • Test and Learn Community
  • Superweek Analytics Summit
  • MeasureCamp Helsinki
  • Connect with Juliana and Simo

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     The business of better decision making Ton Wesseling, Juliana Jackson, Simo Ahava 00:48:51 In episode 2 of season 2 of Standard Deviation Podcast, myself and Simo had Ton Wesseling as a guest where we go over the evolution of experimentation, the experimentation mindset and how optimization and analytics should ultimately work together to improve better decision making. More goodies and links in the episode notes. If you liked this episode, don't forget to subscribe. In episode 2 of season 2 of Standard Deviation Podcast, myself and Simo had Ton Wesseling as a guest where we go over the evolution of experimentation, the experimentation mindset and how optimization and analytics should ultimately work together to improve better decision making. More goodies and links in the episode notes. If you liked this episode, don't forget to subscribe. digital, digital analytics podcast, statistics, experimentation, heuristic analysis, digital analytics, conversion optimization, ab testing tool, data analytics, standard deviation juliana jackson, simo ahava podcast, standard deviation, cro, ab testing, juliana jackson podcast, experimentation culture, conversion rate optimization, digital marketing, user experience, simo ahava, ux, google optimize, ton wesseling, juliana jackson, websites, standard deviation podcast true full 2 2     cfb11aac-7bf1-4637-9bd5-714408c4d319 It's never about basketball
  • Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. 
  • Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark Edmondson
  • Google Cloud Leader Exam - take this course for it from FreeCodeCamp
  • The myth of non-technical marketer - article
  • Technical Marketing Guide

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Thu, 19 Jan 2023 22:00:00 +0000 iulianactn@gmail.com (Simo Ahava, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/its-never-about-basketball-ZziIu_l3
  • Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. 
  • Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark Edmondson
  • Google Cloud Leader Exam - take this course for it from FreeCodeCamp
  • The myth of non-technical marketer - article
  • Technical Marketing Guide

    • This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     It's never about basketball Simo Ahava, Juliana Jackson 00:34:30 We are back for season 2 of Standard Deviation Podcast with a new format, new sponsorship... and a new amazing co-host. In this episode we will cover what are the main things you should expect from the podcast this year, in terms of topics and guests. Check the episode notes out for resources and other goodies mentioned in this episode. We are back for season 2 of Standard Deviation Podcast with a new format, new sponsorship... and a new amazing co-host. In this episode we will cover what are the main things you should expect from the podcast this year, in terms of topics and guests. Check the episode notes out for resources and other goodies mentioned in this episode. cloud engineering, google analytics 4, technical marketing blog, digital analytics podcast, digital analytics, google cloud, simo ahava podcast, juliana jackson podcast, digital analytics blog, technical marketing, simo ahava, learning technical skills, simo ahava blog, juliana jackson true full 1 2     2c22d80e-eb62-4db0-a624-f0b5351f708f In the coalface with Peter Caputa == Episode Notes ==

    Connect and learn more about Peter Caputa:
    Linkedin:  https://www.linkedin.com/in/pc4media/
    Twitter: https://twitter.com/pc4media
    Databox website: https://databox.com/

    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. 
    CXL is the premium marketing education destination.

     


     

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Wed, 10 Aug 2022 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Peter Caputa) https://standard-deviation-podcast.simplecast.com/episodes/in-the-coalface-with-peter-caputa-DsdWSbNv == Episode Notes ==

    Connect and learn more about Peter Caputa:
    Linkedin:  https://www.linkedin.com/in/pc4media/
    Twitter: https://twitter.com/pc4media
    Databox website: https://databox.com/

    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. 
    CXL is the premium marketing education destination.

     


     

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     In the coalface with Peter Caputa Juliana Jackson, Peter Caputa 00:56:19 In the season one finale of Standard Deviation, I met with Peter Caputa, CEO of Databox. We had a lot of fun talking about data & visualization SaaS, business, entrepreneurship, and how to grow a SaaS business. ---- Peter is the former VP of Sales at HubSpot and the current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual revenue and built a small but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability. In the season one finale of Standard Deviation, I met with Peter Caputa, CEO of Databox. We had a lot of fun talking about data & visualization SaaS, business, entrepreneurship, and how to grow a SaaS business. ---- Peter is the former VP of Sales at HubSpot and the current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual revenue and built a small but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability. partnership marketing hubspot, databox, product led, saas growth, social media, cxl courses, saas founder, marketing, data analytics, cxl, sales, saas, founder story, marketing growth, hubspot, juliana jackson podcast, entrepreneurship, affiliate marketing, hubspot peter caputa, education, juliana jackson, visualization true full 10 1     744dc2ae-438f-4f0d-8bfb-c6cafc024b40 You need to use a screw with June Li Connect and learn more about June Li:

    Linkedin: https://www.linkedin.com/in/juneli/
    Twitter: https://twitter.com/june_li
    Her agency: https://www.clickinsight.ca/
    AI and tool training mis-steps: 
    Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-neural-nets-dream-of-electric-18-03-02/ 
    Janelle's book: https://www.janelleshane.com/book-you-look-like-a-thing  - the cancer moles/ruler and giraffe stories are from this book.


    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sun, 31 Jul 2022 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, June Li) https://standard-deviation-podcast.simplecast.com/episodes/you-need-to-use-a-screw-with-june-li-PON92hws Connect and learn more about June Li:

    Linkedin: https://www.linkedin.com/in/juneli/
    Twitter: https://twitter.com/june_li
    Her agency: https://www.clickinsight.ca/
    AI and tool training mis-steps: 
    Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-neural-nets-dream-of-electric-18-03-02/ 
    Janelle's book: https://www.janelleshane.com/book-you-look-like-a-thing  - the cancer moles/ruler and giraffe stories are from this book.


    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     You need to use a screw with June Li Juliana Jackson, June Li 00:54:33 In this episode I am talking to June Li. She is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops. Today we will chat about the education system, GA4, decision making, entrepreneurship and mental models to succeed in the analytics world. In this episode I am talking to June Li. She is the Founder and Managing Director of ClickInsight, an analytics consultancy focused on extracting value by analyzing & optimizing digital behaviour. June is an instructor at the University of Toronto, and has worked with the Digital Analytics Association for over 10 years, helping create their online Digital Analytics Course Program in collaboration with the University of British Columbia, and leading DAA Base Camp workshops. Today we will chat about the education system, GA4, decision making, entrepreneurship and mental models to succeed in the analytics world. analytics courses, analytics podcast, google analytics 4, statistics, cxl courses, analytics, digital analytics, marketing, cxl, juliana jackson podcast, elearning, digital marketing, entrepreneurship, ga4, juliana jackson, female entrepreneur true full 9 1     a547b0ee-7645-4623-ac90-ea1ae3fba5a4 Averages do not exist with Milly KC Connect and learn more about Milly KC:

    Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/
    Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316


    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Wed, 27 Jul 2022 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Milly KC) https://standard-deviation-podcast.simplecast.com/episodes/averages-do-not-exist-with-milly-kc-32l8_Z9l Connect and learn more about Milly KC:

    Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/
    Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316


    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Averages do not exist with Milly KC Juliana Jackson, Milly KC 00:58:04 Today I am chatting with Milly KC. She is an experienced Lead Data Scientist with strong understanding of various machine learning algorithms and a proven record of applying machine learning to extract deep insights and provide business value. Currently she is the ML Engineer Director at Slalom Build, Founder at Stealth startup, and formerly Data Science Lead at UBER. We are covering data science, art, education, mathematics, following your passion and of course - statistics and averages. NOTE: I am aware that my sound (the host) is not great however, Milly's sound is crisp. The challenges of recording are real. Hope you make it through and enjoy this episode. Today I am chatting with Milly KC. She is an experienced Lead Data Scientist with strong understanding of various machine learning algorithms and a proven record of applying machine learning to extract deep insights and provide business value. Currently she is the ML Engineer Director at Slalom Build, Founder at Stealth startup, and formerly Data Science Lead at UBER. We are covering data science, art, education, mathematics, following your passion and of course - statistics and averages. NOTE: I am aware that my sound (the host) is not great however, Milly's sound is crisp. The challenges of recording are real. Hope you make it through and enjoy this episode. data science, google nlp, mathematics, analytics podcast, statistics, machine learning, marketing, data analytics, ml, ai, cxl, data scientist, nlp, technical marketing, evidence, cxl course, education, podcast, juliana jackson, university true full 8 1     9cd16714-f08b-42c9-a462-e807a90a3a86 Flicker mechanisms with Ben Labay Connect and learn more about Ben Labay:

    Linkedin: https://www.linkedin.com/in/ben-labay
    Twitter: https://twitter.com/benjlabay
    Speero's website: https://speero.com/
    Experimentation Program Maturity Audit: https://speero.com/experimentation-program-maturity-audit
    Researchgate profile: https://www.researchgate.net/profile/Ben-Labay
    Ben's course about Voice of Customer Data on CXL: https://cxl.com/institute/online-course/voice-of-customer-data/


    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Wed, 13 Jul 2022 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Ben Labay) https://standard-deviation-podcast.simplecast.com/episodes/flicker-mechanisms-with-ben-labay-73o84KnL Connect and learn more about Ben Labay:

    Linkedin: https://www.linkedin.com/in/ben-labay
    Twitter: https://twitter.com/benjlabay
    Speero's website: https://speero.com/
    Experimentation Program Maturity Audit: https://speero.com/experimentation-program-maturity-audit
    Researchgate profile: https://www.researchgate.net/profile/Ben-Labay
    Ben's course about Voice of Customer Data on CXL: https://cxl.com/institute/online-course/voice-of-customer-data/


    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Flicker mechanisms with Ben Labay Juliana Jackson, Ben Labay 00:45:47 Today I am talking to Ben Labay, Managing Director of Speero about evolutionary behavior, decision support, and how evolution affects behaviors. Ben combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world. Today I am talking to Ben Labay, Managing Director of Speero about evolutionary behavior, decision support, and how evolution affects behaviors. Ben combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world. experimentation program, evolutionary behavior, heuristics, analytics podcast, behavioral science, voc, statistics, ben labay, conversion optimization, data analytics, cro, cxl, user experience, voice of customer data, ux, podcast true full 7 1     49153bb4-0500-4517-927a-2ac2f1c1d658 Form follows function with Tim Wilson Connect and learn more about Tim Wilson: 

    Linkedin: https://www.linkedin.com/in/tgwilson/ 
    Twitter: https://twitter.com/tgwilson
    His podcast: https://analyticshour.io/
    His blog: https://gilliganondata.com/
    His website about R and statistics: https://www.dartistics.com/
    His CXL Course about Data presentation and visualization: https://cxl.com/institute/online-course/data-presentation-and-visualization/

    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Tue, 21 Jun 2022 21:00:00 +0000 iulianactn@gmail.com (Tim Wilson, Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/form-follows-function-with-tim-wilson-98GQ_hwO Connect and learn more about Tim Wilson: 

    Linkedin: https://www.linkedin.com/in/tgwilson/ 
    Twitter: https://twitter.com/tgwilson
    His podcast: https://analyticshour.io/
    His blog: https://gilliganondata.com/
    His website about R and statistics: https://www.dartistics.com/
    His CXL Course about Data presentation and visualization: https://cxl.com/institute/online-course/data-presentation-and-visualization/

    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Form follows function with Tim Wilson Tim Wilson, Juliana Jackson 01:07:51 Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at multiple agencies that worked with a range of large consumer brands; to his current role consulting with the digital analytics teams at Fortune 500 companies on their strategies, processes, and tactics for effectively putting their sales, marketing, customer, and digital data to actionable use. Today we are chatting about mental models, statistics, R, photography and data visualization. Tim has been working with digital data full-time since 2001 in a variety of roles: from managing a web analytics platform migration and developing analytics processes as the head of the business intelligence department at a $500 million high tech B2B company; to creating and growing the analytics practices at multiple agencies that worked with a range of large consumer brands; to his current role consulting with the digital analytics teams at Fortune 500 companies on their strategies, processes, and tactics for effectively putting their sales, marketing, customer, and digital data to actionable use. Today we are chatting about mental models, statistics, R, photography and data visualization. performance marketing, data science, behavioral science, statistics, analytics, data presentation, digital analytics, measurecamp, marketing, mental models, data visualization, cxl, tim wilson data presentation, r statistics, cxl course, podcast, juliana jackson, google analytics true full 5 1     8bcf6fc4-9798-4065-a5e0-e0b85d1f30e7 Go where the puck will be with Charles Farina Connect and learn more about Charles Farina:


    Linkedin
    Twitter
    His website (blog)
    His GA4 CXL Course
    A demo we recorded about GA4 Features


    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Tue, 14 Jun 2022 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Charles Farina) https://standard-deviation-podcast.simplecast.com/episodes/go-where-the-puck-will-be-with-charles-farina-rgn4raDb Connect and learn more about Charles Farina:


    Linkedin
    Twitter
    His website (blog)
    His GA4 CXL Course
    A demo we recorded about GA4 Features


    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Go where the puck will be with Charles Farina Juliana Jackson, Charles Farina 00:46:40 In this episode, I am joined by Charles Farina, Head of Innovation at Adswerve. Charles is an analytics specialist with deep experience in the Google Marketing Platform (Google Analytics 360, Tag Manager, Data Studio, etc.). We will cover many topics, from adult hockey training to GA4, mental models, and education. -- please excuse the audio quality from the host on this episode. Unfortunately, I found a bad day to test new headphones. Charles however, sounds very crisp -- In this episode, I am joined by Charles Farina, Head of Innovation at Adswerve. Charles is an analytics specialist with deep experience in the Google Marketing Platform (Google Analytics 360, Tag Manager, Data Studio, etc.). We will cover many topics, from adult hockey training to GA4, mental models, and education. -- please excuse the audio quality from the host on this episode. Unfortunately, I found a bad day to test new headphones. Charles however, sounds very crisp -- ga4 integration, google tag manager, universal analytics, how to integrate ga4, google analytics 4, google, ua, data analytics, cxl, cxl course, ga4, charles farina, juliana jackson, gtm true full 4 1     3ab23c32-ca31-4e02-b44d-780bdcd87472 The high low with Simo Ahava Connect and learn more about Simo Ahava.

    If you liked this episode, make sure to subscribe to your favorite podcast provider.

    To watch this interview in video format, please check out our YouTube Channel.
    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.
    CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Tue, 31 May 2022 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Simo Ahava) https://standard-deviation-podcast.simplecast.com/episodes/the-high-low-with-simo-ahava-sw1QY1v3 Connect and learn more about Simo Ahava.

    If you liked this episode, make sure to subscribe to your favorite podcast provider.

    To watch this interview in video format, please check out our YouTube Channel.
    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.
    CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     The high low with Simo Ahava Juliana Jackson, Simo Ahava 01:04:51 Today we are chatting with Simo Ahava. Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause of practically all data-related problems. Simo is a partner and co-founder at 8-bit-sheep, a digital services boutique. He’s also co-founder (together with Mari Ahava) of Simmer, an online learning platform for technical marketers. Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. Simo is an experienced speaker and prolific blogger and can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike. Today we are chatting with Simo Ahava. Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause of practically all data-related problems. Simo is a partner and co-founder at 8-bit-sheep, a digital services boutique. He’s also co-founder (together with Mari Ahava) of Simmer, an online learning platform for technical marketers. Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. Simo is an experienced speaker and prolific blogger and can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike. google tag manager, google analytics 4, juliana jackson cxl, ukulele, data analytics, cxl, technical marketing, learning, simo ahava, psychology, education, juliana jackson true full 3 1     dab70bde-511d-43b3-8d13-63d20287be9d It's all about the context with Steen Rasmussen == Episode Notes ==


    Connect and learn more about Steen Rasmussen
    Linkedin: https://dk.linkedin.com/in/steenrasmussen
    Twitter: https://twitter.com/strasm
    The company he has founded: https://iihnordic.com/

    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sat, 21 May 2022 09:02:06 +0000 iulianactn@gmail.com (Juliana Jackson, Steen Rasmussen) https://standard-deviation-podcast.simplecast.com/episodes/its-all-about-the-context-with-steen-rasmussen-GQEnxXa_ == Episode Notes ==


    Connect and learn more about Steen Rasmussen
    Linkedin: https://dk.linkedin.com/in/steenrasmussen
    Twitter: https://twitter.com/strasm
    The company he has founded: https://iihnordic.com/

    If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jackson

    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvlady

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     It's all about the context with Steen Rasmussen Juliana Jackson, Steen Rasmussen 00:29:28 After MeasureCamp Bucharest happened, I met with Steen Rasmussen in an exciting location, and we recorded the special guest episode for the Standard Deviation Podcast. Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimization. He is the national representative of the Digital Analytics Association and has ten years of practical experience with online optimization of websites and web analytics – references range from solid nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson. After MeasureCamp Bucharest happened, I met with Steen Rasmussen in an exciting location, and we recorded the special guest episode for the Standard Deviation Podcast. Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimization. He is the national representative of the Digital Analytics Association and has ten years of practical experience with online optimization of websites and web analytics – references range from solid nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson. business growth, data science, iih nordic, business, steen rasmussen, cxl courses, analytics, measurecamp, marketing, data analytics, standard deviation, society podcast, cxl, juliana jackson podcast, entrepreneurship, data, juliana jackson true bonus 1     daf805ca-c492-48ac-889c-c689c45a3834 Cialdini's persuasion principles with Siobhan Solberg Connect and learn more about Siobhan Solberg:

    If you liked this episode, make sure to subscribe to your favorite podcast provider.

    To watch this interview in video format, please check out our YouTube Channel.
    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.
    CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sat, 14 May 2022 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Siobhan Solberg) https://standard-deviation-podcast.simplecast.com/episodes/cialdini-persuasion-principles-with-siobhan-solberg-ZBjPJQ_d Connect and learn more about Siobhan Solberg:

    If you liked this episode, make sure to subscribe to your favorite podcast provider.

    To watch this interview in video format, please check out our YouTube Channel.
    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.
    CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Cialdini's persuasion principles with Siobhan Solberg Juliana Jackson, Siobhan Solberg 00:49:32 This is the second episode of Standard Deviation, and today, I am chatting with Siobhan Solberg, founder of Raze. Siobhan brings nearly a decade of business strategy and optimization expertise to e-commerce organizations. Formerly the CMO for media company Adsology, she has held numerous management positions focused on optimizing sales funnels, conversion rates, and return on investment. Siobhan holds a BA from Bard College, is CXL certified, speaks four languages, plays the viola, and regularly competes in Ironman and other triathlons worldwide. This is the second episode of Standard Deviation, and today, I am chatting with Siobhan Solberg, founder of Raze. Siobhan brings nearly a decade of business strategy and optimization expertise to e-commerce organizations. Formerly the CMO for media company Adsology, she has held numerous management positions focused on optimizing sales funnels, conversion rates, and return on investment. Siobhan holds a BA from Bard College, is CXL certified, speaks four languages, plays the viola, and regularly competes in Ironman and other triathlons worldwide. website optimization, social science, persuasion techniques, juliana jackson cxl, experimentation, behaviors, conversion optimization, data analytics, cro, cxl, influence cialdini, technical marketing, learning, ux, psychology, cialdini, education, juliana jackson true full 2 1     671dcc3e-7002-400c-9426-f190a7d9e645 Inner Joins with Matthew Brandt Connect and learn more about Matthew Brandt:

    If you liked this episode, make sure to subscribe to your favorite podcast provider.

    To watch this interview in video format, please check out our YouTube Channel.
    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.
    CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sat, 30 Apr 2022 21:00:00 +0000 iulianactn@gmail.com (Juliana Jackson, Matthew Brandt) https://standard-deviation-podcast.simplecast.com/episodes/inner-joins-with-matthew-brandt-2FjB4s4H Connect and learn more about Matthew Brandt:

    If you liked this episode, make sure to subscribe to your favorite podcast provider.

    To watch this interview in video format, please check out our YouTube Channel.
    To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.

    Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.
    CXL is the premium marketing education destination.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Inner Joins with Matthew Brandt Juliana Jackson, Matthew Brandt 00:55:33 In this pilot episode, I am chatting with Matthew Brandt, COO and Co-founder at Cook Eat. Matthew has been a digital analyst for more than eight years; Matthew has done end-to-end analytics for over 50+ companies from the ground up by tracking concepts, overseeing implementations, building reporting, and performing analyses of the data collected. In this pilot episode, I am chatting with Matthew Brandt, COO and Co-founder at Cook Eat. Matthew has been a digital analyst for more than eight years; Matthew has done end-to-end analytics for over 50+ companies from the ground up by tracking concepts, overseeing implementations, building reporting, and performing analyses of the data collected. sql, analytics podcast, juliana jackson cxl, digital analytics, data analytics, standard deviation, matthew brandt, cxl, entrepreneurship, product analytics, leadership, data true full 1 1     63b01738-ddc6-4661-abc7-8ba84fe03099 Trailer - Standard Deviation Podcast For the video version of this podcast, subscribe to my Youtube Channel.

    The first episode will be launched May 1st 2022.

    HUGE special thanks to:

    • Dave Brown for narrating this intro. He also has his own podcast - The Bullshit Detective, definitely check it out.
    • Sub One for mixing this intro and for all the dope music we did together in the past.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Sun, 3 Apr 2022 12:38:33 +0000 iulianactn@gmail.com (Juliana Jackson) https://standard-deviation-podcast.simplecast.com/episodes/podcast-trailer-syZG5xj5 For the video version of this podcast, subscribe to my Youtube Channel.

    The first episode will be launched May 1st 2022.

    HUGE special thanks to:

    • Dave Brown for narrating this intro. He also has his own podcast - The Bullshit Detective, definitely check it out.
    • Sub One for mixing this intro and for all the dope music we did together in the past.

    This podcast is brought to you by Juliana Jackson and Simo Ahava.  

    ]]>     Trailer - Standard Deviation Podcast Juliana Jackson 00:00:59 From the cradle to the grave, you are measured against the ever-present yardstick of the average, judged according to how closely you approximate it or how far you can exceed it. Our modern conception of the average person is not a mathematical truth but a human invention, created a century and a half ago by two European scientists (Quetelet and Galton) to solve the social problems of their era. Todd Rose speaks about this in his bestseller - End of Average. These words have made me dig deep into the minds of data analytics leaders, people that work every day with measurements and metrics, to uncover what mental models they have built through their specialization that help them understand the world. Join us while we focus on the stories of data analytics leaders and how they use mental models to challenge others to think differently by deviating from the standard beyond tools and technology. From the cradle to the grave, you are measured against the ever-present yardstick of the average, judged according to how closely you approximate it or how far you can exceed it. Our modern conception of the average person is not a mathematical truth but a human invention, created a century and a half ago by two European scientists (Quetelet and Galton) to solve the social problems of their era. Todd Rose speaks about this in his bestseller - End of Average. These words have made me dig deep into the minds of data analytics leaders, people that work every day with measurements and metrics, to uncover what mental models they have built through their specialization that help them understand the world. Join us while we focus on the stories of data analytics leaders and how they use mental models to challenge others to think differently by deviating from the standard beyond tools and technology. analytics podcast, data analytics leaders, digital psychology, data analytics, standard deviation, psychology podcast, juliana jackson podcast, mental models podcast true trailer 1