<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link href="https://feeds.simplecast.com/qbDOq0Bo" rel="self" title="MP3 Audio" type="application/atom+xml"/>
    <atom:link href="https://simplecast.superfeedr.com" rel="hub" xmlns="http://www.w3.org/2005/Atom"/>
    <generator>https://simplecast.com</generator>
    <title>The Mucky Middle</title>
    <description>Paper Moose founder CEO and executive creative director Nick Hunter chats to business leaders about finding the perfect balance between purpose and profit.</description>
    <copyright>2023themuckymiddle</copyright>
    <language>en</language>
    <pubDate>Tue, 19 Aug 2025 22:43:36 +0000</pubDate>
    <lastBuildDate>Tue, 19 Aug 2025 22:46:37 +0000</lastBuildDate>
    <image>
      <link>https://the-mucky-middle.simplecast.com</link>
      <title>The Mucky Middle</title>
      <url>https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/e95dc9b9-a7e1-4420-85cf-b84243627b87/3000x3000/themuckymiddle-spotify-coverart.jpg?aid=rss_feed</url>
    </image>
    <link>https://the-mucky-middle.simplecast.com</link>
    <itunes:type>serial</itunes:type>
    <itunes:summary>Paper Moose founder CEO and executive creative director Nick Hunter chats to business leaders about finding the perfect balance between purpose and profit.</itunes:summary>
    <itunes:author>Paper Moose, Nick Hunter</itunes:author>
    <itunes:explicit>true</itunes:explicit>
    <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/e95dc9b9-a7e1-4420-85cf-b84243627b87/3000x3000/themuckymiddle-spotify-coverart.jpg?aid=rss_feed"/>
    <itunes:new-feed-url>https://feeds.simplecast.com/qbDOq0Bo</itunes:new-feed-url>
    <itunes:keywords>paper moose, themuckymiddle</itunes:keywords>
    <itunes:owner>
      <itunes:name>Paper Moose</itunes:name>
      <itunes:email>mastermoose@papermoose.com</itunes:email>
    </itunes:owner>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:category text="Education">
      <itunes:category text="Self-Improvement"/>
    </itunes:category>
    <itunes:category text="Arts">
      <itunes:category text="Design"/>
    </itunes:category>
    <item>
      <guid isPermaLink="false">57e91216-35d7-4e17-80de-c7fa5e00cd12</guid>
      <title>Maggots, Machines &amp; Mission: How Olympia Yarger is reinventing farming, waste, and climate tech with Goterra.</title>
      <description><![CDATA[Goterra founder and CEO Olympia Yarger believes waste shouldn’t be wasted. Once a would-be sheep and cattle farmer, Olympia now wrangles maggots instead of livestock - turning food waste into high-protein animal feed and fertiliser, and helping farmers cut their reliance on imports. In this episode of The Mucky Middle, Olympia shares how she’s scaling insect-powered waste management across Australia, why solving the “proximity problem” is key to real climate impact, and what it takes to steer a first-of-its-kind business through the messy middle ground between vision and commercial success. 
]]></description>
      <pubDate>Tue, 19 Aug 2025 22:43:36 +0000</pubDate>
      <author>mastermoose@papermoose.com (Olympia Yarger, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/goterra-NTpwe8_5</link>
      <enclosure length="62867885" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/84c1391a-01bd-423d-8e0c-5a3f5fa2ce06/audio/e4c51a6b-96d5-4ddf-b2b1-9d4cc22ce0d2/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Maggots, Machines &amp; Mission: How Olympia Yarger is reinventing farming, waste, and climate tech with Goterra.</itunes:title>
      <itunes:author>Olympia Yarger, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/18e9c38a-4ad1-4e80-9d63-d7a63c78322a/3000x3000/mm-olympia-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>01:05:29</itunes:duration>
      <itunes:summary>Goterra founder and CEO Olympia Yarger believes waste shouldn’t be wasted. Once a would-be sheep and cattle farmer, Olympia now wrangles maggots instead of livestock - turning food waste into high-protein animal feed and fertiliser, and helping farmers cut their reliance on imports. In this episode of The Mucky Middle, Olympia shares how she’s scaling insect-powered waste management across Australia, why solving the “proximity problem” is key to real climate impact, and what it takes to steer a first-of-its-kind business through the messy middle ground between vision and commercial success.</itunes:summary>
      <itunes:subtitle>Goterra founder and CEO Olympia Yarger believes waste shouldn’t be wasted. Once a would-be sheep and cattle farmer, Olympia now wrangles maggots instead of livestock - turning food waste into high-protein animal feed and fertiliser, and helping farmers cut their reliance on imports. In this episode of The Mucky Middle, Olympia shares how she’s scaling insect-powered waste management across Australia, why solving the “proximity problem” is key to real climate impact, and what it takes to steer a first-of-its-kind business through the messy middle ground between vision and commercial success.</itunes:subtitle>
      <itunes:keywords>sustainable, bcorp, australia, goterra, start up, environment, ethical, paper moose, olympia yarger, nick hunter, sustainability</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>21</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e551caee-dbba-4cfb-a781-0a611b9d666c</guid>
      <title>Fat, Flavour and Fermentation: Anna El Tahchy’s Mission to Reinvent What We Eat</title>
      <description><![CDATA[Dr Anna El Tahchy is on a mission to change what we eat—without changing the joy of eating. As co-founder of deep-tech startup Nourish Ingredients, Anna is using precision fermentation to replicate the animal fats that make food taste amazing—minus the animal. In this episode of The Mucky Middle, Anna unpacks how Nourish grew from a research project at CSIRO to a global flavour innovator partnering with Fonterra, expanding across Asia, the US, and beyond. She talks scaling science into startups, why purpose fuels her commercial drive, and the real mucky middle of navigating regulatory red tape and market timing. We also dig into the big stuff: gender equity in food tech, parenting on the entrepreneurial frontline, and whether the future of flavour might taste like something we’ve never known before. 
]]></description>
      <pubDate>Thu, 19 Jun 2025 07:00:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (Anna El Tahchy, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/fat-flavour-and-fermentation-anna-el-tahchys-mission-to-reinvent-what-we-eat-NjdXfd57</link>
      <enclosure length="48437844" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/9cc5da85-6589-4d70-80e3-c00746427ea5/audio/95fd959d-5f48-4f67-a34f-1aba62bd3c9e/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Fat, Flavour and Fermentation: Anna El Tahchy’s Mission to Reinvent What We Eat</itunes:title>
      <itunes:author>Anna El Tahchy, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/233b820d-6ba1-44a3-8e66-6ffe81df196f/3000x3000/mm-annaeltahchy2-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:50:27</itunes:duration>
      <itunes:summary>Dr Anna El Tahchy is on a mission to change what we eat—without changing the joy of eating. As co-founder of deep-tech startup Nourish Ingredients, Anna is using precision fermentation to replicate the animal fats that make food taste amazing—minus the animal. In this episode of The Mucky Middle, Anna unpacks how Nourish grew from a research project at CSIRO to a global flavour innovator partnering with Fonterra, expanding across Asia, the US, and beyond. She talks scaling science into startups, why purpose fuels her commercial drive, and the real mucky middle of navigating regulatory red tape and market timing. We also dig into the big stuff: gender equity in food tech, parenting on the entrepreneurial frontline, and whether the future of flavour might taste like something we’ve never known before.</itunes:summary>
      <itunes:subtitle>Dr Anna El Tahchy is on a mission to change what we eat—without changing the joy of eating. As co-founder of deep-tech startup Nourish Ingredients, Anna is using precision fermentation to replicate the animal fats that make food taste amazing—minus the animal. In this episode of The Mucky Middle, Anna unpacks how Nourish grew from a research project at CSIRO to a global flavour innovator partnering with Fonterra, expanding across Asia, the US, and beyond. She talks scaling science into startups, why purpose fuels her commercial drive, and the real mucky middle of navigating regulatory red tape and market timing. We also dig into the big stuff: gender equity in food tech, parenting on the entrepreneurial frontline, and whether the future of flavour might taste like something we’ve never known before.</itunes:subtitle>
      <itunes:keywords>nourish ingredients, nourish, sustainable, anna el tahchy, bcorp, food, environment, paper moose, nick hunter</itunes:keywords>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>20</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">d15aba64-30e4-4e4d-a1b1-78bfb423fd26</guid>
      <title>Brewing a New Normal with Andy Miller of Heaps Normal</title>
      <description><![CDATA[Andy Miller isn’t just brewing beer—he’s brewing a cultural shift. As co-founder and CEO of Heaps Normal, he’s helping Australians drink less without making them feel like outcasts for saying no to booze. In this episode of The Mucky Middle, Andy talks about starting the business with mates during lockdown, crafting a brand that made non-alcoholic beer feel “heaps normal,” and why moving fast and trusting your gut sometimes beats market research. He also opens up about the hard stuff: navigating the messy middle of scaling a purpose-led brand, balancing parenthood with business, and why he's now choosing hikes with the kids over late-night strategy docs. Plus: mindful drinking, California expansion, new product lines, and what he’d tell his younger self (spoiler: just start). 
]]></description>
      <pubDate>Wed, 21 May 2025 07:00:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (Andy Miller, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/brewing-a-new-normal-with-andy-miller-of-heaps-normal-fTmU3ZJ_</link>
      <enclosure length="48558635" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/112cac18-f46f-4274-9367-33cee376b3cf/audio/a2dcd427-9c9d-4130-ae80-d2eaf90ae34f/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Brewing a New Normal with Andy Miller of Heaps Normal</itunes:title>
      <itunes:author>Andy Miller, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/799eb6d1-bf6f-4669-9314-6cdbe879b76d/3000x3000/mm-andymiller-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:50:34</itunes:duration>
      <itunes:summary>Andy Miller isn’t just brewing beer—he’s brewing a cultural shift. As co-founder and CEO of Heaps Normal, he’s helping Australians drink less without making them feel like outcasts for saying no to booze. In this episode of The Mucky Middle, Andy talks about starting the business with mates during lockdown, crafting a brand that made non-alcoholic beer feel “heaps normal,” and why moving fast and trusting your gut sometimes beats market research. He also opens up about the hard stuff: navigating the messy middle of scaling a purpose-led brand, balancing parenthood with business, and why he&apos;s now choosing hikes with the kids over late-night strategy docs. Plus: mindful drinking, California expansion, new product lines, and what he’d tell his younger self (spoiler: just start).</itunes:summary>
      <itunes:subtitle>Andy Miller isn’t just brewing beer—he’s brewing a cultural shift. As co-founder and CEO of Heaps Normal, he’s helping Australians drink less without making them feel like outcasts for saying no to booze. In this episode of The Mucky Middle, Andy talks about starting the business with mates during lockdown, crafting a brand that made non-alcoholic beer feel “heaps normal,” and why moving fast and trusting your gut sometimes beats market research. He also opens up about the hard stuff: navigating the messy middle of scaling a purpose-led brand, balancing parenthood with business, and why he&apos;s now choosing hikes with the kids over late-night strategy docs. Plus: mindful drinking, California expansion, new product lines, and what he’d tell his younger self (spoiler: just start).</itunes:subtitle>
      <itunes:keywords>bcorp, beer, heaps normal, change, environment, paper moose, nick hunter, sustainability, andy miller</itunes:keywords>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>19</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">a2bf1063-e92e-436c-9c44-c9e1e878e96a</guid>
      <title>Turning Waste into Opportunity: Saxon Wright&apos;s Circular Economy Revolution</title>
      <description><![CDATA[Saxon Wright, the visionary entrepreneur behind Pablo & Rusty's coffee and Huskee reusable cups, believes business can be a powerful force for environmental change. Once drawn to the outdoors and influenced by his sister's conservation work, Saxon now channels his scientific background and business acumen into creating circular solutions for our single-use crisis.

In this episode of the Mucky Middle, Saxon shares his journey from experimenting with coffee roasting science to transforming discarded coffee husks into beautiful, functional cups. Learn how his latest venture, "Borrow by Husky," aims to revolutionize reusable cup adoption through a scalable borrowing system that could eliminate billions of single-use cups annually. Saxon reveals his methodology for maintaining creative energy through intentional reflection time, his philosophy of "only do what only you can do," and how he balances long-term environmental dreams with practical business realities.
 
]]></description>
      <pubDate>Mon, 17 Mar 2025 07:00:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (saxon wright, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/turning-waste-into-opportunity-saxon-wrights-circular-economy-revolution-bo1vDJSA</link>
      <enclosure length="46941210" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/d47ffc17-4a6e-4b77-8b0b-5b09e3defc5d/audio/fc3f5f91-78c9-4f34-b4c4-ca2fd81dcad9/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Turning Waste into Opportunity: Saxon Wright&apos;s Circular Economy Revolution</itunes:title>
      <itunes:author>saxon wright, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/32330326-eb9f-4f17-a180-b57823d9c421/3000x3000/mm-saxonwright-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:48:35</itunes:duration>
      <itunes:summary>Saxon Wright, the visionary entrepreneur behind Pablo &amp; Rusty&apos;s coffee and Huskee reusable cups, believes business can be a powerful force for environmental change. Once drawn to the outdoors and influenced by his sister&apos;s conservation work, Saxon now channels his scientific background and business acumen into creating circular solutions for our single-use crisis.

In this episode of the Mucky Middle, Saxon shares his journey from experimenting with coffee roasting science to transforming discarded coffee husks into beautiful, functional cups. Learn how his latest venture, &quot;Borrow by Husky,&quot; aims to revolutionize reusable cup adoption through a scalable borrowing system that could eliminate billions of single-use cups annually. Saxon reveals his methodology for maintaining creative energy through intentional reflection time, his philosophy of &quot;only do what only you can do,&quot; and how he balances long-term environmental dreams with practical business realities.
</itunes:summary>
      <itunes:subtitle>Saxon Wright, the visionary entrepreneur behind Pablo &amp; Rusty&apos;s coffee and Huskee reusable cups, believes business can be a powerful force for environmental change. Once drawn to the outdoors and influenced by his sister&apos;s conservation work, Saxon now channels his scientific background and business acumen into creating circular solutions for our single-use crisis.

In this episode of the Mucky Middle, Saxon shares his journey from experimenting with coffee roasting science to transforming discarded coffee husks into beautiful, functional cups. Learn how his latest venture, &quot;Borrow by Husky,&quot; aims to revolutionize reusable cup adoption through a scalable borrowing system that could eliminate billions of single-use cups annually. Saxon reveals his methodology for maintaining creative energy through intentional reflection time, his philosophy of &quot;only do what only you can do,&quot; and how he balances long-term environmental dreams with practical business realities.
</itunes:subtitle>
      <itunes:keywords>pablo and rustys, sustainable, bcorp, coffee, huskee, environment, saxon wright, paper moose, sustainability</itunes:keywords>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>18</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">9010586b-367c-4329-9ac2-f26fc52d3d73</guid>
      <title>Founding financial equity with Kane Jackson from Maslow</title>
      <description><![CDATA[From starting and selling a cleaning business in his teens, Kane followed his entrepreneurial nous into the finance sector with a unique perspective gained from his time as a paramedic. This experience revealed the results of a broken system and inspired him to tackle the challenge of transforming the finance world. His mission? To create Financial Equality For Humanity. In this episode, Kane speaks about co-founding and building Maslow, his answer to financial inequality.

 
]]></description>
      <pubDate>Tue, 28 Jan 2025 20:00:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (Kane Jackson, Nick Hunter, Paper Moose)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/founding-financial-equity-with-kane-jackson-from-maslow-mzHAtFBk</link>
      <enclosure length="49570514" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/ce9e62c2-54eb-4b77-96f6-c677f8199a33/audio/00cf0b9f-bf51-48cb-adc6-a14ccb472524/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Founding financial equity with Kane Jackson from Maslow</itunes:title>
      <itunes:author>Kane Jackson, Nick Hunter, Paper Moose</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/abfacd3d-064f-4e3e-95ca-3d9453b179c4/3000x3000/mm-guestimage-kanejackson-01-1080x1080.jpg?aid=rss_feed"/>
      <itunes:duration>00:51:38</itunes:duration>
      <itunes:summary>From starting and selling a cleaning business in his teens, Kane followed his entrepreneurial nous into the finance sector with a unique perspective gained from his time as a paramedic. This experience revealed the results of a broken system and inspired him to tackle the challenge of transforming the finance world. His mission? To create Financial Equality For Humanity. In this episode, Kane speaks about co-founding and building Maslow, his answer to financial inequality.

</itunes:summary>
      <itunes:subtitle>From starting and selling a cleaning business in his teens, Kane followed his entrepreneurial nous into the finance sector with a unique perspective gained from his time as a paramedic. This experience revealed the results of a broken system and inspired him to tackle the challenge of transforming the finance world. His mission? To create Financial Equality For Humanity. In this episode, Kane speaks about co-founding and building Maslow, his answer to financial inequality.

</itunes:subtitle>
      <itunes:keywords>bcorp, creative agency, finance, advertising, business leaders, equality, purpose, purpose-driven</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>17</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">9ccdf7f0-2b0b-4466-87bd-04add4dcd332</guid>
      <title>Ending fossil fuel based plastics with Michael from Uluu</title>
      <description><![CDATA[After initially setting his sights on a career in law, Michael found himself immersed in the world of finance and technology—which unexpectedly led to co-founding Uluu. Partnering with co-founder Julia, Michael leverages his background to spearhead the creation of biodegradable seaweed-based plastics that aim to revolutionise sustainability in the industry.
 
]]></description>
      <pubDate>Wed, 18 Dec 2024 03:53:20 +0000</pubDate>
      <author>mastermoose@papermoose.com (Michael Kingsbury, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/ending-fossil-fuel-based-plastics-with-michael-from-uluu-IwQIHzOl</link>
      <enclosure length="44480607" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/377adcdf-2c32-4dc1-9dd6-771e121cd2eb/audio/e6104239-8130-44cd-92da-bbf555d07c3c/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Ending fossil fuel based plastics with Michael from Uluu</itunes:title>
      <itunes:author>Michael Kingsbury, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/4b825d6e-adac-4288-a2e3-b9cdc438c7b9/3000x3000/mm-michaelkingsbury-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:46:20</itunes:duration>
      <itunes:summary>After initially setting his sights on a career in law, Michael found himself immersed in the world of finance and technology—which unexpectedly led to co-founding Uluu. Partnering with co-founder Julia, Michael leverages his background to spearhead the creation of biodegradable seaweed-based plastics that aim to revolutionise sustainability in the industry.
</itunes:summary>
      <itunes:subtitle>After initially setting his sights on a career in law, Michael found himself immersed in the world of finance and technology—which unexpectedly led to co-founding Uluu. Partnering with co-founder Julia, Michael leverages his background to spearhead the creation of biodegradable seaweed-based plastics that aim to revolutionise sustainability in the industry.
</itunes:subtitle>
      <itunes:keywords>sustainable, uluu, bcorp, plastic, nick hunter, sustainability</itunes:keywords>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>16</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">5d4439ef-82ee-445a-bdf0-c1ca3845efc8</guid>
      <title>Disrupting yourself with Jonathan Williams from Polestar</title>
      <description><![CDATA[After accidently falling into a marketing career, Jonathan Williams soon found himself working for tech giants PayPal, Google and Hubspot — eventually leading him to a new life in Australia. After Covid completely disrupted the travel industry, Jonathan was approached by Polestar to take the premium EV brand to the next level. 
]]></description>
      <pubDate>Wed, 16 Oct 2024 07:00:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (Jonathan Williams, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/disrupting-yourself-with-jonathan-williams-from-polestar-mQP1AUBq</link>
      <enclosure length="50747487" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/c34bc9ec-f017-4d49-8c59-d4774bbbeabf/audio/5472682e-37a8-416b-a6a6-c4dccdf0602b/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Disrupting yourself with Jonathan Williams from Polestar</itunes:title>
      <itunes:author>Jonathan Williams, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/3ac58328-5342-477b-b5a2-d42720281d08/3000x3000/mm-guestimage-purpleright-1-1-2-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:51</itunes:duration>
      <itunes:summary>After accidently falling into a marketing career, Jonathan Williams soon found himself working for tech giants PayPal, Google and Hubspot — eventually leading him to a new life in Australia. After Covid completely disrupted the travel industry, Jonathan was approached by Polestar to take the premium EV brand to the next level.</itunes:summary>
      <itunes:subtitle>After accidently falling into a marketing career, Jonathan Williams soon found himself working for tech giants PayPal, Google and Hubspot — eventually leading him to a new life in Australia. After Covid completely disrupted the travel industry, Jonathan was approached by Polestar to take the premium EV brand to the next level.</itunes:subtitle>
      <itunes:keywords>sustainable, bcorp, polestar, ev, b corp, environment, ethical, nick hunter, jonathan williams, sustainability</itunes:keywords>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>15</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">f2ede101-b168-46ab-b169-3c0f74220045</guid>
      <title>Building the best company for the world with Leigh Barnes from Intrepid</title>
      <description><![CDATA[In Episode 14, Nick chats to Leigh Barnes, Chief Customer Officer at Intrepid — an Australian B Corp that focuses on sustainable travel and authentic experiences for all. He and Nick talk about how climate change is a crucial factor in travel and tourism, how experiences are more valuable than things, and how the loneliness epidemic is shaping destinations around the world. 
]]></description>
      <pubDate>Tue, 27 Aug 2024 23:53:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (Paper Moose)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/building-the-best-company-for-the-world-with-leigh-barnes-from-intrepid-9sUBtFMT</link>
      <enclosure length="50757518" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/0feccf1a-f9a9-40e0-b20e-38c97d965ba6/audio/570785e9-9bc1-4503-9ab9-7b0d209cd6c3/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Building the best company for the world with Leigh Barnes from Intrepid</itunes:title>
      <itunes:author>Paper Moose</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/3ffda2fc-50db-4ad7-a4ae-39c686b45fce/3000x3000/mm-guestimage-limeright-1-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:52</itunes:duration>
      <itunes:summary>In Episode 14, Nick chats to Leigh Barnes, Chief Customer Officer at Intrepid — an Australian B Corp that focuses on sustainable travel and authentic experiences for all. He and Nick talk about how climate change is a crucial factor in travel and tourism, how experiences are more valuable than things, and how the loneliness epidemic is shaping destinations around the world.</itunes:summary>
      <itunes:subtitle>In Episode 14, Nick chats to Leigh Barnes, Chief Customer Officer at Intrepid — an Australian B Corp that focuses on sustainable travel and authentic experiences for all. He and Nick talk about how climate change is a crucial factor in travel and tourism, how experiences are more valuable than things, and how the loneliness epidemic is shaping destinations around the world.</itunes:subtitle>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>14</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">25046c72-f255-4a59-abcd-04159f0d4e4d</guid>
      <title>The creativity of building a business with Phil Morle from Main Sequence Ventures</title>
      <description><![CDATA[<p>Phil is a Partner at Main Sequence a venture capital firm founded by Australia’s national science agency – CSIRO. There he invests in deep tech founders who are building unimaginable new companies with a strong connection to research. There he has invested in Cauldron, Eden Brew, Samsara Eco, Uluu, v2food, Nourish Ingredients, EVERY Company, RapidAIM, Coviu and Q-CTRL. Before this he was the founder of Australia’s first incubator and venture studio, Pollenizer, where Phil played an instrumental role in developing the startup ecosystem across Asia Pacific and advised some of the world’s biggest organisations on practical ways to deliver new growth and the cultural change that is required to get there.</p>
]]></description>
      <pubDate>Tue, 30 Jul 2024 23:00:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (Phil Morle, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/the-creativity-of-building-a-business-with-phil-morle-from-main-sequence-ventures-KB4aXZw_</link>
      <content:encoded><![CDATA[<p>Phil is a Partner at Main Sequence a venture capital firm founded by Australia’s national science agency – CSIRO. There he invests in deep tech founders who are building unimaginable new companies with a strong connection to research. There he has invested in Cauldron, Eden Brew, Samsara Eco, Uluu, v2food, Nourish Ingredients, EVERY Company, RapidAIM, Coviu and Q-CTRL. Before this he was the founder of Australia’s first incubator and venture studio, Pollenizer, where Phil played an instrumental role in developing the startup ecosystem across Asia Pacific and advised some of the world’s biggest organisations on practical ways to deliver new growth and the cultural change that is required to get there.</p>
]]></content:encoded>
      <enclosure length="53824816" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/43647066-f147-4ae0-bc44-b6db253f7c16/audio/079a1687-2f92-453b-9ea5-f0464a0b68ab/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>The creativity of building a business with Phil Morle from Main Sequence Ventures</itunes:title>
      <itunes:author>Phil Morle, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/b0b129f8-e52b-464c-9d54-ddb8dab2ede7/3000x3000/mm-guestimage-purpleright-1-1-2-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:54:29</itunes:duration>
      <itunes:summary>In Episode 12 of The Mucky Middle, Nick chats to Phil Morle who has been a unique witness to technology’s evolution of the past few decades. He shares his love for startups and the creativity required to build a company, as well as his current role as one of Australia’s key players in the deep tech venture capital scene.
</itunes:summary>
      <itunes:subtitle>In Episode 12 of The Mucky Middle, Nick chats to Phil Morle who has been a unique witness to technology’s evolution of the past few decades. He shares his love for startups and the creativity required to build a company, as well as his current role as one of Australia’s key players in the deep tech venture capital scene.
</itunes:subtitle>
      <itunes:keywords>bcorp, b corp business, start up, phil morle, environment, scale up, paper moose, main sequence ventures, nick hunter</itunes:keywords>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>13</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">9eaac08f-b196-4d81-903c-474ff8b71654</guid>
      <title>Building communities and empowering people with Paul Oosting from Acacia</title>
      <description><![CDATA[Paul Oosting is a growth marketer, strategic campaigner and community builder, and is currently Chief Growth Officer at environmental finance platform, Acacia. Before that, Paul Oosting was CEO at social change platform GetUp, where he built up a member base of a million people that believe in the power of people to bring about widespread change. 
]]></description>
      <pubDate>Wed, 3 Jul 2024 07:00:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (Paul Oosting, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/placeholder-paul-oosting-j_4wR1Ho</link>
      <enclosure length="50868125" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/ee88e015-dfab-4870-8de0-6a9d603fd01c/audio/41e3e604-a607-4852-9433-d6672ee05766/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Building communities and empowering people with Paul Oosting from Acacia</itunes:title>
      <itunes:author>Paul Oosting, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/ff94709c-f1a2-4959-bf56-147fa94587bc/3000x3000/mm-guestimage-purpleright-1-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:33</itunes:duration>
      <itunes:summary>Paul Oosting is a growth marketer, strategic campaigner and community builder, and is currently Chief Growth Officer at environmental finance platform, Acacia. Before that, Paul Oosting was CEO at social change platform GetUp, where he built up a member base of a million people that believe in the power of people to bring about widespread change.</itunes:summary>
      <itunes:subtitle>Paul Oosting is a growth marketer, strategic campaigner and community builder, and is currently Chief Growth Officer at environmental finance platform, Acacia. Before that, Paul Oosting was CEO at social change platform GetUp, where he built up a member base of a million people that believe in the power of people to bring about widespread change.</itunes:subtitle>
      <itunes:keywords>marketing, bcorp, environment, nick hunter, acacia, paul oosting, sustainability</itunes:keywords>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">fc45f89d-e903-4e8e-b226-a562b32c1e16</guid>
      <title>Helping businesses decarbonise from within, with Lucy Piper from WorkForClimate</title>
      <description><![CDATA[In Episode 11, Nick speaks with Lucy Piper from WorkForClimate. Lucy’s journey is far from typical. From making films and travelling the world, to empowering everyday employees to chart a path to decarbonisation from within their organisations, Lucy is dedicated to helping businesses make meaningful change. 
]]></description>
      <pubDate>Wed, 19 Jun 2024 04:36:12 +0000</pubDate>
      <author>mastermoose@papermoose.com (Lucy Piper, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/helping-businesses-decarbonise-from-within-with-lucy-piper-from-workforclimate-ohkMBMSw</link>
      <enclosure length="47997315" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/1c7a8250-820e-41f2-bca5-be50189a7a8f/audio/bb0bfa9f-861f-447d-aadb-4bb5b716ea82/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Helping businesses decarbonise from within, with Lucy Piper from WorkForClimate</itunes:title>
      <itunes:author>Lucy Piper, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/05466476-a60d-4e10-b569-7d70076eac1f/3000x3000/mm-guestimage-limeleft-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:49:59</itunes:duration>
      <itunes:summary>In Episode 11, Nick speaks with Lucy Piper from WorkForClimate. Lucy’s journey is far from typical. From making films and travelling the world, to empowering everyday employees to chart a path to decarbonisation from within their organisations, Lucy is dedicated to helping businesses make meaningful change.</itunes:summary>
      <itunes:subtitle>In Episode 11, Nick speaks with Lucy Piper from WorkForClimate. Lucy’s journey is far from typical. From making films and travelling the world, to empowering everyday employees to chart a path to decarbonisation from within their organisations, Lucy is dedicated to helping businesses make meaningful change.</itunes:subtitle>
      <itunes:keywords>bcorp, b corp business, climate, lucy piper, workforclimate, b corp, environment, nick hunter</itunes:keywords>
      <itunes:explicit>true</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">69369464-7c1f-4196-84e2-a07a44ef3fb5</guid>
      <title>Creating financial empowerment with Brooke Roberts of Sharesies</title>
      <description><![CDATA[In Episode 10 of The Mucky Middle, Nick speaks with Brooke Roberts, Co-CEO and Co-founder of Sharesies — a New Zealand startup working to create financial empowerment for everyone. Brooke shares her thoughts on the B Corp movement and why every business should be a social enterprise, what it’s like sharing the CEO role with two other founders, and how she (and Nick) both find the energy to run businesses in parallel with family lives. 
]]></description>
      <pubDate>Wed, 29 May 2024 06:58:35 +0000</pubDate>
      <author>mastermoose@papermoose.com (Brooke Roberts, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/the-ins-and-outs-of-creating-financial-empowerment-with-brooke-roberts-of-sharesies-_ov7Pl_o</link>
      <enclosure length="38892910" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/b1d7d09c-8a01-489c-be5e-d000ac5bfd3d/audio/098bf295-257f-4027-b126-f483dd2327a5/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Creating financial empowerment with Brooke Roberts of Sharesies</itunes:title>
      <itunes:author>Brooke Roberts, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/94aa5524-6117-425b-b6cc-bd0f9295c793/3000x3000/mm-guestimage-limeright-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:30</itunes:duration>
      <itunes:summary>In Episode 10 of The Mucky Middle, Nick speaks with Brooke Roberts, Co-CEO and Co-founder of Sharesies — a New Zealand startup working to create financial empowerment for everyone. Brooke shares her thoughts on the B Corp movement and why every business should be a social enterprise, what it’s like sharing the CEO role with two other founders, and how she (and Nick) both find the energy to run businesses in parallel with family lives.</itunes:summary>
      <itunes:subtitle>In Episode 10 of The Mucky Middle, Nick speaks with Brooke Roberts, Co-CEO and Co-founder of Sharesies — a New Zealand startup working to create financial empowerment for everyone. Brooke shares her thoughts on the B Corp movement and why every business should be a social enterprise, what it’s like sharing the CEO role with two other founders, and how she (and Nick) both find the energy to run businesses in parallel with family lives.</itunes:subtitle>
      <itunes:keywords>business chats with expert leaders, b corp business, investing, finance, planet, profit and planet, b corp, purpose, profit, business, mucky middle</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">b1bbaca8-5daf-42a7-9136-a9a06f42adbb</guid>
      <title>From high school dropout to high growth octopus with Katrine from Fable Foods</title>
      <description><![CDATA[<table><tbody><tr><td><p>Nick chats with Katrine Fox, the Marketing Director of Fable Food Co., about the growth of the sustainable meat alternative brand. Katrine discusses the challenges of product launches, the importance of packaging and branding, and iterative marketing strategies. The conversation covers Fable's mission to end industrial animal agriculture and encourage sustainable growth practices in the food industry.</p><p> </p></td></tr></tbody></table>
]]></description>
      <pubDate>Wed, 3 Apr 2024 03:48:08 +0000</pubDate>
      <author>mastermoose@papermoose.com (Katrine Fox, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/from-high-school-dropout-to-high-growth-octopus-with-katrine-from-fable-foods-ygYm5_xq</link>
      <content:encoded><![CDATA[<table><tbody><tr><td><p>Nick chats with Katrine Fox, the Marketing Director of Fable Food Co., about the growth of the sustainable meat alternative brand. Katrine discusses the challenges of product launches, the importance of packaging and branding, and iterative marketing strategies. The conversation covers Fable's mission to end industrial animal agriculture and encourage sustainable growth practices in the food industry.</p><p> </p></td></tr></tbody></table>
]]></content:encoded>
      <enclosure length="48636366" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/d13095d4-cfa7-45d9-9f67-7864981b0b86/audio/d1836c8c-adf4-4f0c-882d-3f6a9b3b2b1d/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>From high school dropout to high growth octopus with Katrine from Fable Foods</itunes:title>
      <itunes:author>Katrine Fox, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/03395df0-dbb3-4232-ac87-2565defc40a6/3000x3000/mm-guestimage-limeleft-1-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:49:15</itunes:duration>
      <itunes:summary>Nick chats with Katrine Fox, the Marketing Director of Fable Food Co., about the growth of the sustainable meat alternative brand. Katrine discusses the challenges of product launches, the importance of packaging and branding, and iterative marketing strategies. The conversation covers Fable&apos;s mission to end industrial animal agriculture and encourage sustainable growth practices in the food industry.</itunes:summary>
      <itunes:subtitle>Nick chats with Katrine Fox, the Marketing Director of Fable Food Co., about the growth of the sustainable meat alternative brand. Katrine discusses the challenges of product launches, the importance of packaging and branding, and iterative marketing strategies. The conversation covers Fable&apos;s mission to end industrial animal agriculture and encourage sustainable growth practices in the food industry.</itunes:subtitle>
      <itunes:keywords>fable foods, start up, paper moose, katrine fox, nick hunter</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">5785dc19-283b-406f-a5a7-4ef5578d25a7</guid>
      <title>How to tell the truth and influence people with Margy Vary from The Conversation</title>
      <description><![CDATA[Nick chats with Margy Vary from The Conversation about the uphill battle against misinformation media organisations face and the need to make science appealing to foster critical thinking. The interview also traces Margy’s career evolution from traditional advertising to purpose-driven initiatives in sustainability and journalism. 
]]></description>
      <pubDate>Wed, 6 Mar 2024 00:00:00 +0000</pubDate>
      <author>mastermoose@papermoose.com (Paper Moose)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/how-to-tell-the-truth-and-influence-people-with-margy-vary-from-the-conversation-SuhxiHPX</link>
      <enclosure length="50184945" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/5584eb97-2bc0-4ee1-bbf5-61f1277cf88b/audio/6c18d898-df93-409e-bec7-c46c518c7c7a/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>How to tell the truth and influence people with Margy Vary from The Conversation</itunes:title>
      <itunes:author>Paper Moose</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/1746d97c-55f2-4b28-a9e4-17ada1d38153/3000x3000/mm-guestimage-purpleright-1-1-4.jpg?aid=rss_feed"/>
      <itunes:duration>00:52:05</itunes:duration>
      <itunes:summary>Nick chats with Margy Vary from The Conversation about the uphill battle against misinformation media organisations face and the need to make science appealing to foster critical thinking. The interview also traces Margy’s career evolution from traditional advertising to purpose-driven initiatives in sustainability and journalism.</itunes:summary>
      <itunes:subtitle>Nick chats with Margy Vary from The Conversation about the uphill battle against misinformation media organisations face and the need to make science appealing to foster critical thinking. The interview also traces Margy’s career evolution from traditional advertising to purpose-driven initiatives in sustainability and journalism.</itunes:subtitle>
      <itunes:keywords>business chats with expert leaders, b corp business, business leaders, margy vary, the conversation, paper moose, media, nick hunter, business, business interviews</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">dfe65aa0-845a-48de-bc15-61873c8975a1</guid>
      <title>Furnishing the future by going fully circular with Sasha from Koskela</title>
      <description><![CDATA[Nick talks with Sasha Titchkosky, CEO and Co-Founder of Koskela, a sustainable furniture manufacturer, exploring her career journey from aspiring doctor to co-founding a B Corp business. They discuss circular economy principles and design's role in creating eco-friendly products. Sasha also touches on work-life balance challenges and the positive aspects of the COVID-19 lockdown, and the future of work.  
]]></description>
      <pubDate>Thu, 8 Feb 2024 22:05:04 +0000</pubDate>
      <author>mastermoose@papermoose.com (Koskela, Sasha Titchkosky, Nick Hunter, Paper Moose)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/from-the-seat-of-capitalism-to-building-a-sustainable-furniture-empire-with-sasha-from-koskela-3lSz_qRF</link>
      <enclosure length="48109329" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/693e330e-453d-4b97-8094-aed5c88026ab/audio/cfb876f3-0e19-46fb-ad65-2353be88d40b/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Furnishing the future by going fully circular with Sasha from Koskela</itunes:title>
      <itunes:author>Koskela, Sasha Titchkosky, Nick Hunter, Paper Moose</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/82cdc7fd-c90f-4e68-932c-983f0a56a649/3000x3000/mm-guestimage-purpleright-1-1-3.jpg?aid=rss_feed"/>
      <itunes:duration>00:50:06</itunes:duration>
      <itunes:summary>Nick talks with Sasha Titchkosky, CEO and Co-Founder of Koskela, a sustainable furniture manufacturer, exploring her career journey from aspiring doctor to co-founding a B Corp business. They discuss circular economy principles and design&apos;s role in creating eco-friendly products. Sasha also touches on work-life balance challenges and the positive aspects of the COVID-19 lockdown, and the future of work. </itunes:summary>
      <itunes:subtitle>Nick talks with Sasha Titchkosky, CEO and Co-Founder of Koskela, a sustainable furniture manufacturer, exploring her career journey from aspiring doctor to co-founding a B Corp business. They discuss circular economy principles and design&apos;s role in creating eco-friendly products. Sasha also touches on work-life balance challenges and the positive aspects of the COVID-19 lockdown, and the future of work. </itunes:subtitle>
      <itunes:keywords>sustainable, career, sustainable furniture business, business chats with expert leaders, b corp business, sustainable furniture manufacturer, b corp, ceo and co-founder, business, sustainability</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">b8aeb16b-0278-422a-b44b-5a6f91ecd0f2</guid>
      <title>Fermenting a food revolution with Michele Stansfield of Cauldron</title>
      <description><![CDATA[In this episode of "The Mucky Middle," Michelle, the CEO and co-founder of Cauldron, discusses her unconventional journey from medicine to pioneering precision fermentation in the food industry. The episode delves into Cauldron's mission to transform food production through precision fermentation, emphasising affordable and large-scale products. Michelle shares insights into the nuances of precision fermentation, the creation of specialised factories for food tech startups, and the challenges of transitioning from a scientific background to a business mindset. The conversation touches on global visions for food supply, leadership in a fast-paced environment, and personal aspects of being a female STEM leader, providing an illuminating glimpse into the world of food tech entrepreneurship. 
]]></description>
      <pubDate>Wed, 17 Jan 2024 05:04:20 +0000</pubDate>
      <author>mastermoose@papermoose.com (Paper Moose, Nick Hunter, Michele Stansfield, Cauldron)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/fermenting-a-food-revolution-with-michele-stansfield-of-cauldron-tcm9NMto</link>
      <enclosure length="42588484" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/cdaa4777-65a1-4f09-a53e-15690343d547/audio/7d2375a6-65dd-4e18-a160-72b56436c830/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Fermenting a food revolution with Michele Stansfield of Cauldron</itunes:title>
      <itunes:author>Paper Moose, Nick Hunter, Michele Stansfield, Cauldron</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/3ad2828d-fb54-4ead-afaa-62a998fb0afe/3000x3000/mm-guestimage-limeleft-1-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:21</itunes:duration>
      <itunes:summary>In this episode of &quot;The Mucky Middle,&quot; Michelle, the CEO and co-founder of Cauldron, discusses her unconventional journey from medicine to pioneering precision fermentation in the food industry. The episode delves into Cauldron&apos;s mission to transform food production through precision fermentation, emphasising affordable and large-scale products. Michelle shares insights into the nuances of precision fermentation, the creation of specialised factories for food tech startups, and the challenges of transitioning from a scientific background to a business mindset. The conversation touches on global visions for food supply, leadership in a fast-paced environment, and personal aspects of being a female STEM leader, providing an illuminating glimpse into the world of food tech entrepreneurship.</itunes:summary>
      <itunes:subtitle>In this episode of &quot;The Mucky Middle,&quot; Michelle, the CEO and co-founder of Cauldron, discusses her unconventional journey from medicine to pioneering precision fermentation in the food industry. The episode delves into Cauldron&apos;s mission to transform food production through precision fermentation, emphasising affordable and large-scale products. Michelle shares insights into the nuances of precision fermentation, the creation of specialised factories for food tech startups, and the challenges of transitioning from a scientific background to a business mindset. The conversation touches on global visions for food supply, leadership in a fast-paced environment, and personal aspects of being a female STEM leader, providing an illuminating glimpse into the world of food tech entrepreneurship.</itunes:subtitle>
      <itunes:keywords>education, food industry, fermenting, b2b, food revolution, business</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">c78536a2-180c-4efe-9213-0e1263f37062</guid>
      <title>From Linguist to DJ to Eco-Conscious Marketer: A Deep Dive into Ethical Advertising Dilemmas with Phil from Benedictus Media</title>
      <description><![CDATA[On this episode, Nick chats to Phil Benedictus, CEO & Founder of B-Corp, Benedictus Media, and Co-Founder of Net Zero Media, about his journey from an academic and linguist to a DJ and ultimately finding his niche in the media and marketing domain. Phil discusses the "Net Zero" project, an initiative designed to tackle carbon emissions within the advertising sector. Phil’s B Corp certification of Benedictus Media reflects his dedication to social and environmental responsibility.

The conversation delves into the intricate world of ethical challenges within advertising, particularly the influence on consumer behaviour concerning alcohol and food delivery services, offering valuable insights into the ethical and practical dilemmas encountered by entrepreneurs in the advertising and marketing industry. 
]]></description>
      <pubDate>Tue, 28 Nov 2023 01:52:39 +0000</pubDate>
      <author>mastermoose@papermoose.com (Phil Benedictus, Nick Hunter, Paper Moose)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/from-linguist-to-dj-to-eco-conscious-marketer-a-deep-dive-into-ethical-advertising-dilemmas-with-phil-from-benedictus-media-oUu4FrSP</link>
      <enclosure length="49213554" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/e0b01129-2b15-46ba-9f23-18e8ca5ca7b7/audio/e0e5f98b-9990-4abf-bdd9-2596587e51c6/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>From Linguist to DJ to Eco-Conscious Marketer: A Deep Dive into Ethical Advertising Dilemmas with Phil from Benedictus Media</itunes:title>
      <itunes:author>Phil Benedictus, Nick Hunter, Paper Moose</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/ea70c865-fa2f-417d-91d0-8ee3d0a8056d/3000x3000/mm-guestimage-purpleright-1-1-2.jpg?aid=rss_feed"/>
      <itunes:duration>00:51:15</itunes:duration>
      <itunes:summary>On this episode, Nick chats to Phil Benedictus, CEO &amp; Founder of B-Corp, Benedictus Media, and Co-Founder of Net Zero Media, about his journey from an academic and linguist to a DJ and ultimately finding his niche in the media and marketing domain. Phil discusses the &quot;Net Zero&quot; project, an initiative designed to tackle carbon emissions within the advertising sector. Phil’s B Corp certification of Benedictus Media reflects his dedication to social and environmental responsibility.

The conversation delves into the intricate world of ethical challenges within advertising, particularly the influence on consumer behaviour concerning alcohol and food delivery services, offering valuable insights into the ethical and practical dilemmas encountered by entrepreneurs in the advertising and marketing industry.</itunes:summary>
      <itunes:subtitle>On this episode, Nick chats to Phil Benedictus, CEO &amp; Founder of B-Corp, Benedictus Media, and Co-Founder of Net Zero Media, about his journey from an academic and linguist to a DJ and ultimately finding his niche in the media and marketing domain. Phil discusses the &quot;Net Zero&quot; project, an initiative designed to tackle carbon emissions within the advertising sector. Phil’s B Corp certification of Benedictus Media reflects his dedication to social and environmental responsibility.

The conversation delves into the intricate world of ethical challenges within advertising, particularly the influence on consumer behaviour concerning alcohol and food delivery services, offering valuable insights into the ethical and practical dilemmas encountered by entrepreneurs in the advertising and marketing industry.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">1e23cdf4-32d8-435e-bd84-0c6b36897a3f</guid>
      <title>Navigating Branding, Mental Health, and Purpose-Driven Growth with Andy Wright of Streamtime</title>
      <description><![CDATA[In this conversation, Nick chats to Andy Wright, CEO of project management software, Streamtime. Andy shares his journey from aspiring journalist to a career in Marketing and Branding, and how his passion for mental health advocacy was sparked by his own experience with anxiety and depression. Andy chats about his involvement with Never Not Creative and Mentally-Healthy two organisations focused on mental health and suicide prevention, which revealed the prevalence of anxiety, depression, and stress in the creative marketing industry. The discussion delves into the importance of transitioning from hourly billing to value-based pricing, Streamtime's transformation into a company striving to create happier, healthier businesses, flexible work arrangements, and the significance of celebrating individuality in the workplace. 
]]></description>
      <pubDate>Tue, 31 Oct 2023 00:08:39 +0000</pubDate>
      <author>mastermoose@papermoose.com (Streamtime, Andy Wright, Paper Moose, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/navigating-branding-mental-health-and-purpose-driven-growth-with-andy-wright-of-streamtime-_wdIkFlI</link>
      <enclosure length="57575664" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/a6e7100f-44bf-4bc2-bd6d-cbf02e9efe8d/audio/4e026551-9746-4e88-84d5-8102b07dbef2/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Navigating Branding, Mental Health, and Purpose-Driven Growth with Andy Wright of Streamtime</itunes:title>
      <itunes:author>Streamtime, Andy Wright, Paper Moose, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/6c21fbef-95dd-4fff-b7d9-52ae261ff928/3000x3000/mm-guestimage-purpleright-1-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:59:58</itunes:duration>
      <itunes:summary>In this conversation, Nick chats to Andy Wright, CEO of project management software, Streamtime. Andy shares his journey from aspiring journalist to a career in Marketing and Branding, and how his passion for mental health advocacy was sparked by his own experience with anxiety and depression. Andy chats about his involvement with Never Not Creative and Mentally-Healthy two organisations focused on mental health and suicide prevention, which revealed the prevalence of anxiety, depression, and stress in the creative marketing industry. The discussion delves into the importance of transitioning from hourly billing to value-based pricing, Streamtime&apos;s transformation into a company striving to create happier, healthier businesses, flexible work arrangements, and the significance of celebrating individuality in the workplace.</itunes:summary>
      <itunes:subtitle>In this conversation, Nick chats to Andy Wright, CEO of project management software, Streamtime. Andy shares his journey from aspiring journalist to a career in Marketing and Branding, and how his passion for mental health advocacy was sparked by his own experience with anxiety and depression. Andy chats about his involvement with Never Not Creative and Mentally-Healthy two organisations focused on mental health and suicide prevention, which revealed the prevalence of anxiety, depression, and stress in the creative marketing industry. The discussion delves into the importance of transitioning from hourly billing to value-based pricing, Streamtime&apos;s transformation into a company striving to create happier, healthier businesses, flexible work arrangements, and the significance of celebrating individuality in the workplace.</itunes:subtitle>
      <itunes:keywords>education, mentally-healthy, mental health, time management, streamtime, flexible work arrangements, finance, workplaces, project management software, never not creative, project management, business</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">ef2925a3-7fb1-4380-b348-e3dde628c448</guid>
      <title>Navigating the path to net-zero with Catherine Long of trace</title>
      <description><![CDATA[In this episode, Nick chats to Catherine Long, the CEO and co-founder of trace, a company focused on helping SMEs on their journey to becoming net-zero. We discuss her background and journey into entrepreneurship, finding the right business partner, scaling a business and navigating greenwashing. 
]]></description>
      <pubDate>Thu, 5 Oct 2023 00:39:35 +0000</pubDate>
      <author>mastermoose@papermoose.com (Catherine Long, The Mucky Middle, Nick Hunter, Paper Moose)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/navigating-the-path-to-net-zero-with-catherine-long-of-trace-W3thEFil</link>
      <enclosure length="45641257" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/f44b60dd-b19f-4ae8-89cc-6ff7a221c3af/audio/465d81e2-efba-4bb9-b87c-f148887b52a9/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Navigating the path to net-zero with Catherine Long of trace</itunes:title>
      <itunes:author>Catherine Long, The Mucky Middle, Nick Hunter, Paper Moose</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/e48e4102-3aef-4f86-a0d7-f8ee9051c56e/3000x3000/mm-guestimage-limeright-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:47:32</itunes:duration>
      <itunes:summary>In this episode, Nick chats to Catherine Long, the CEO and co-founder of trace, a company focused on helping SMEs on their journey to becoming net-zero. We discuss her background and journey into entrepreneurship, finding the right business partner, scaling a business and navigating greenwashing.</itunes:summary>
      <itunes:subtitle>In this episode, Nick chats to Catherine Long, the CEO and co-founder of trace, a company focused on helping SMEs on their journey to becoming net-zero. We discuss her background and journey into entrepreneurship, finding the right business partner, scaling a business and navigating greenwashing.</itunes:subtitle>
      <itunes:keywords>education, ceo, greenwashing, fashion, net-zero, finance, business, entrepreneurship</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">e1265b6a-ca96-4b7c-a258-5c603dcb0a6b</guid>
      <title>Never Thinking about Tax Again with Karan Anand of HNRY</title>
      <description><![CDATA[In episode 2, Entrepreneur Karan Anand shares his journey as managing director of the fintech company Hnry, focusing on its mission to simplify tax and financial management for self-employed individuals. From customer engagement to company growth, and work-life balance to stress management, Karan delves into the challenges of managing a growing company as it strives to balance purpose and profitability. 
]]></description>
      <pubDate>Tue, 5 Sep 2023 23:36:07 +0000</pubDate>
      <author>mastermoose@papermoose.com (Karan Anand, HNRY, Nick Hunter)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/never-thinking-about-tax-again-with-karan-anand-of-hnry-a1zKgVMY</link>
      <enclosure length="43407266" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/0dfc0ef9-e2d2-45c7-bdd3-c4731cdaa989/audio/5b475bef-a042-49de-9507-c7ed6011bad5/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Never Thinking about Tax Again with Karan Anand of HNRY</itunes:title>
      <itunes:author>Karan Anand, HNRY, Nick Hunter</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/144d91ae-8a1d-4a87-8abe-b748d338315f/3000x3000/mm-guestimage-limeleft-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:45:12</itunes:duration>
      <itunes:summary>In episode 2, Entrepreneur Karan Anand shares his journey as managing director of the fintech company Hnry, focusing on its mission to simplify tax and financial management for self-employed individuals. From customer engagement to company growth, and work-life balance to stress management, Karan delves into the challenges of managing a growing company as it strives to balance purpose and profitability.</itunes:summary>
      <itunes:subtitle>In episode 2, Entrepreneur Karan Anand shares his journey as managing director of the fintech company Hnry, focusing on its mission to simplify tax and financial management for self-employed individuals. From customer engagement to company growth, and work-life balance to stress management, Karan delves into the challenges of managing a growing company as it strives to balance purpose and profitability.</itunes:subtitle>
      <itunes:keywords>experts, self employement, expert support, australian tax, finance, tax agents, start up, tax automatication, entrepreneur, business</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
    <item>
      <guid isPermaLink="false">f5da21fe-25fd-4cf0-b3a2-631ef84711e1</guid>
      <title>Bands, Brands and Business with Oscar McMahon of Young Henrys</title>
      <description><![CDATA[Young Henry’s Co-founder Oscar McMahon believes that everyone deserves to drink good beer and live in an even better world. Once a hard-touring rock’n’roller, Oscar now leverages Young Henry’s maxim “Serve the People” as a rally cry for climate activism.
In this episode of the Mucky Middle, Oscar shares how he balances the good, the beer, and the profit, as well as his journey from Hell City Glamours drummer, to the meteoric rise of Young Henrys, to partnering with UTS to make algae do the brewery’s dirty work. 
]]></description>
      <pubDate>Wed, 12 Jul 2023 00:20:05 +0000</pubDate>
      <author>mastermoose@papermoose.com (Young Henrys, Nick Hunter, Oscar McMahons)</author>
      <link>https://the-mucky-middle.simplecast.com/episodes/the-mucky-middle-ep1-YFpnquCr</link>
      <enclosure length="32632278" type="audio/mpeg" url="https://cdn.simplecast.com/audio/13334f3b-273c-464f-8fea-9f1476d6bdb5/episodes/21fd44d2-79b7-420b-aeac-a6a531716060/audio/6b10cf85-fead-4a58-a304-517c204dea74/default_tc.mp3?aid=rss_feed&amp;feed=qbDOq0Bo"/>
      <itunes:title>Bands, Brands and Business with Oscar McMahon of Young Henrys</itunes:title>
      <itunes:author>Young Henrys, Nick Hunter, Oscar McMahons</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/2b5ebef1-9578-48ba-b0fb-eae5a8900f81/e1c2c533-9b95-4f54-a933-ad97559e9f9d/3000x3000/mm-ep01-oscar-1-1.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:59</itunes:duration>
      <itunes:summary>Young Henry’s Co-founder Oscar McMahon believes that everyone deserves to drink good beer and live in an even better world. Once a hard-touring rock’n’roller, Oscar now leverages Young Henry’s maxim “Serve the People” as a rally cry for climate activism.
In this episode of the Mucky Middle, Oscar shares how he balances the good, the beer, and the profit, as well as his journey from Hell City Glamours drummer, to the meteoric rise of Young Henrys, to partnering with UTS to make algae do the brewery’s dirty work.</itunes:summary>
      <itunes:subtitle>Young Henry’s Co-founder Oscar McMahon believes that everyone deserves to drink good beer and live in an even better world. Once a hard-touring rock’n’roller, Oscar now leverages Young Henry’s maxim “Serve the People” as a rally cry for climate activism.
In this episode of the Mucky Middle, Oscar shares how he balances the good, the beer, and the profit, as well as his journey from Hell City Glamours drummer, to the meteoric rise of Young Henrys, to partnering with UTS to make algae do the brewery’s dirty work.</itunes:subtitle>
      <itunes:keywords>business chats with expert leaders, profit and planet, business leaders, climate-conscious, the mucky middle, young henrys, paper moose, nick hunter, business interviews</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>1</itunes:season>
    </item>
  </channel>
</rss>