https://simplecast.com The Marketing Speakeasy Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future. 2025 The Marketing Speakeasy en Thu, 14 Aug 2025 15:55:33 +0000 Thu, 14 Aug 2025 15:55:44 +0000 https://the-marketing-speakeasy.simplecast.com The Marketing Speakeasy https://image.simplecastcdn.com/images/698a06c5-470b-4bcf-8300-16f1cce79da3/034c4ee5-1c10-4e75-b22f-c9fc657e5396/3000x3000/cmo-20podcast-20frame-2021.jpg?aid=rss_feed https://the-marketing-speakeasy.simplecast.com episodic Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future. Mariya Delano true https://feeds.simplecast.com/qPVQpRXV b2b, b2b founder, b2b marketing, business growth, business podcast, cmo, content marketing, gtm, marketing lessons, marketing podcast, revenue growth, startup marketing Mariya Delano speakeasy@belkins.io 6fa53ec7-b342-4f4e-9135-0a17c89344bc Dan Lowden Fights Off Narrative Attacks | Ep. 5 Your organization might be well protected from malware, but what about narrative attacks that harm your brand reputation?

Mariya and Dan dig into a different kind of cyber threat in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Dan is the CMO at Blackbird.AI, a narrative intelligence company that protects executives and companies from narrative attacks that cause financial and reputational harm. He leads the company’s strategic marketing efforts, including demand generation and brand leadership and has 20 years of strategic experience at the executive level at Fortune 500 tech brands and at fast growing cybersecurity companies.

Chapters:

00:00- Dan’s Journey: CMO Roles and Brand Leadership
08:18- Romance Writer and Tech Marketing Leader
11:56- Why Non-Technical CMOs Win in Tech
19:06- Career Mentorship That Builds Marketing Leaders
22:17- Threat or Trend? Round One
28:11- What Are Narrative Attacks in Marketing?
38:16- Media Manipulation & Misinformation Tactics
48:50- Risk Management & Brand Safety Lessons
53:49- Threat or Trend? Ethics in Social Listening
59:39- Inside Blackbird AI’s Marketing Strategy
1:04:23- Final Thoughts: Content, Demand Gen & Balance

Episode links:

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Show on Simplecast - https://the-marketing-speakeasy.simplecast.com/

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Thu, 14 Aug 2025 15:55:33 +0000 speakeasy@belkins.io (Dan Lowden, Mariya Delano) https://the-marketing-speakeasy.simplecast.com/episodes/dan-lowden-fights-off-narrative-attacks-ep-5-jXbG8gef Your organization might be well protected from malware, but what about narrative attacks that harm your brand reputation?

Mariya and Dan dig into a different kind of cyber threat in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Dan is the CMO at Blackbird.AI, a narrative intelligence company that protects executives and companies from narrative attacks that cause financial and reputational harm. He leads the company’s strategic marketing efforts, including demand generation and brand leadership and has 20 years of strategic experience at the executive level at Fortune 500 tech brands and at fast growing cybersecurity companies.

Chapters:

00:00- Dan’s Journey: CMO Roles and Brand Leadership
08:18- Romance Writer and Tech Marketing Leader
11:56- Why Non-Technical CMOs Win in Tech
19:06- Career Mentorship That Builds Marketing Leaders
22:17- Threat or Trend? Round One
28:11- What Are Narrative Attacks in Marketing?
38:16- Media Manipulation & Misinformation Tactics
48:50- Risk Management & Brand Safety Lessons
53:49- Threat or Trend? Ethics in Social Listening
59:39- Inside Blackbird AI’s Marketing Strategy
1:04:23- Final Thoughts: Content, Demand Gen & Balance

Episode links:

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Show on Simplecast - https://the-marketing-speakeasy.simplecast.com/

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Dan Lowden Fights Off Narrative Attacks | Ep. 5 Dan Lowden, Mariya Delano 01:12:42 Your organization might be well protected from malware, but what about narrative attacks that harm your brand reputation? Mariya and Dan dig into a different kind of cyber threat in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. Your organization might be well protected from malware, but what about narrative attacks that harm your brand reputation? Mariya and Dan dig into a different kind of cyber threat in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. content marketing playbook, blackbird ai, demand generation strategy, startup marketing strategy, brand crisis prevention, marketing leadership advice, marketing risk management, intent data ethics, misinformation marketing impact, phishing attacks marketing, cmo interview, marketing security threats, cybersecurity marketing, seo keywords (500 characters): narrative attacks, social media threats, b2b crisis communication, tech marketing careers, marketing speakeasy podcast, brand reputation management, corporate reputation defense true full 5 f00ab0e8-fb56-4936-95c5-9874eaf304b2 Melissa Rosenthal creates a new marketing channel — and actually means it | Ep. 4 Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why.

Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Melissa is a media and tech executive now building a platform to counter the frustrations that she's dealt with throughout her career.

Previously, she was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. She's been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers."

She's always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers.

This passion led her to co-found Outlever. Outlever transforms brands into the #1 news source their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways.

Chapters:

00:09 - Introduction: Melissa’s Journey in Media and Tech

05:45 - Understanding Outlever’s Unique Approach

09:18 - The Problem with Siloed Marketing

15:37 - Why Marketing Feels Stuck

18:36 - The Decline of Traditional Media Credibility

22:43 - Brand Building and Growth Mindset

25:54 - Sprinkle Some Buzz’ Game Segment

30:20 - Did BuzzFeed Break the Internet (and Marketing)?

35:34 - Attention, Relationships & Billboards: The Future of Distribution

45: 29 - “Picture this” Game and Final Thoughts

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Show on Simplecast - https://the-marketing-speakeasy.simplecast.com/

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

Melissa on Linkedin - https://www.linkedin.com/in/melissarosenthal5/ 

Outlever - outlever.com

]]> Fri, 9 May 2025 15:16:35 +0000 speakeasy@belkins.io (Melissa Rosenthal, Mariya Delano) https://the-marketing-speakeasy.simplecast.com/episodes/melissa-rosenthal-creates-a-new-marketing-channel-and-actually-means-it-ep-4-1ZBKo9Nf Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why.

Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Melissa is a media and tech executive now building a platform to counter the frustrations that she's dealt with throughout her career.

Previously, she was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. She's been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers."

She's always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers.

This passion led her to co-found Outlever. Outlever transforms brands into the #1 news source their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways.

Chapters:

00:09 - Introduction: Melissa’s Journey in Media and Tech

05:45 - Understanding Outlever’s Unique Approach

09:18 - The Problem with Siloed Marketing

15:37 - Why Marketing Feels Stuck

18:36 - The Decline of Traditional Media Credibility

22:43 - Brand Building and Growth Mindset

25:54 - Sprinkle Some Buzz’ Game Segment

30:20 - Did BuzzFeed Break the Internet (and Marketing)?

35:34 - Attention, Relationships & Billboards: The Future of Distribution

45: 29 - “Picture this” Game and Final Thoughts

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Show on Simplecast - https://the-marketing-speakeasy.simplecast.com/

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

Melissa on Linkedin - https://www.linkedin.com/in/melissarosenthal5/ 

Outlever - outlever.com

]]> Melissa Rosenthal creates a new marketing channel — and actually means it | Ep. 4 Melissa Rosenthal, Mariya Delano 00:51:39 Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why. Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. Have you tried getting your voice heard on the internet these days? It’s harder than it sounds, especially in B2B. We dig into why. Join Mariya and Melissa as we shatter marketing silos in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. buzzfeed marketing, outlever, b2b marketing, digital media strategy, demand generation, siloed marketing, marketing speakeasy, content marketing strategy, marketing trends 2025, marketing podcast, buzzfeed, techcrunch decline, brand building, human-centered marketing, thought leadership, melissa rosenthal, media in marketing true full 4 998f6953-a386-43fc-8996-1a35db1be229 Purna Virji turns content into a soap opera | Ep. 3 Are “best practices” in B2B content killing your marketing impact? Have you taken the time to learn how to educate your audience? Why do you even want attention for your brand?

Mariya and Purna ditch lectures for stories audiences remember in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.

Chapters:

0:08 – Intro to Purna Virji and her impressive background—LinkedIn, Microsoft, bestselling author, keynote speaker, and award-winning marketer.

2:56 – Explaining Marketing to a Grandma

8:02 – Two Truths and a Lie: Content Education Edition

13:36 – What Educational Content Gets Wrong

17:25 – Why B2B Content Is Still Boring

20:29 – Misattributed Marketing Spend & Brand Differentiation

28:56 – Using People as Differentiators - Why human-led content and personal brands build real trust.

32:12 – Fear of Losing Talent vs. Investing in People

42:51 – Rethinking Attention as a Resource

49:32 – The Limitations of Metrics & Going Beyond Leads

50:24 – The Great Gating Debate

56:35 – What Makes Content Impactful

58:51 – Diamonds, Lobsters & Milk: The Power of Marketing

Episode links:

Purna Virji on LinkedIn: https://www.linkedin.com/in/purnavirji/ Purna’s book, “High-Impact Content Marketing”: https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608459

Article on Microsoft’s compliance soap opera series, “Trust Code": https://www.hr-brew.com/stories/2023/06/13/microsoft-compliance-training

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Fri, 11 Apr 2025 15:41:04 +0000 speakeasy@belkins.io (Purna Virji, Mariya Delano) https://the-marketing-speakeasy.simplecast.com/episodes/purna-virji-turns-content-into-a-soap-opera-ep-3-Mt3ME_aU Are “best practices” in B2B content killing your marketing impact? Have you taken the time to learn how to educate your audience? Why do you even want attention for your brand?

Mariya and Purna ditch lectures for stories audiences remember in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.

Chapters:

0:08 – Intro to Purna Virji and her impressive background—LinkedIn, Microsoft, bestselling author, keynote speaker, and award-winning marketer.

2:56 – Explaining Marketing to a Grandma

8:02 – Two Truths and a Lie: Content Education Edition

13:36 – What Educational Content Gets Wrong

17:25 – Why B2B Content Is Still Boring

20:29 – Misattributed Marketing Spend & Brand Differentiation

28:56 – Using People as Differentiators - Why human-led content and personal brands build real trust.

32:12 – Fear of Losing Talent vs. Investing in People

42:51 – Rethinking Attention as a Resource

49:32 – The Limitations of Metrics & Going Beyond Leads

50:24 – The Great Gating Debate

56:35 – What Makes Content Impactful

58:51 – Diamonds, Lobsters & Milk: The Power of Marketing

Episode links:

Purna Virji on LinkedIn: https://www.linkedin.com/in/purnavirji/ Purna’s book, “High-Impact Content Marketing”: https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608459

Article on Microsoft’s compliance soap opera series, “Trust Code": https://www.hr-brew.com/stories/2023/06/13/microsoft-compliance-training

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Purna Virji turns content into a soap opera | Ep. 3 Purna Virji, Mariya Delano 01:09:24 Are “best practices” in B2B content killing your marketing impact? Have you taken the time to learn how to educate your audience? Why do you even want attention for your brand? Mariya and Purna ditch lectures for stories audiences remember in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. Are “best practices” in B2B content killing your marketing impact? Have you taken the time to learn how to educate your audience? Why do you even want attention for your brand? Mariya and Purna ditch lectures for stories audiences remember in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. content marketing, spaced repetition marketing, marketing, b2b marketing, marketing metaphors, content creation tips, content strategy, trust in marketing, audience engagement, content marketing strategy, marketing podcast, growth strategies, brand differentiation, b2b growth, marketing education, linkedin marketing, storytelling in marketing, impactful content true full 3 76c6c5ef-c5be-40b3-b0fa-15677f9773ea Mark Stouse travels in time for marketing effectiveness | Ep. 2 Do marketers understand time? How long is the time lag to see return on marketing investments? Are the ways we market B2B technology today any different from the 80s?

Mariya and Mark explore causality first-hand in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Mark Stouse is one of the first F100 B2B CMOs to deploy causal analytics globally and demonstrate the Marketing Multiplier on Sales effectiveness and efficiency. He’s the founder and CEO of ProofAnalytics.ai, a successful Causal AI platform.

Chapters:

00:00 - Intro

01:15 - About Mark Stouse

06:05 - What is the essence of marketing?

08:49 - Awareness, confidence and trust in marketing

13:08 - Metaphor matchup game

20:34 - Navigating risks in marketing strategies

34:25 - Neuroplasticity & Da Vinci

37:03 - Causal analytics as key for growth

47:00 - The marketing time machine game

55:55 - The evolution of tech

01:01:40- Forecasting business outcomes

01:06:05: Outro

Episode links:

Mark on LinkedIn - http://www.linkedin.com/in/markstouse

Proof Analytics - https://www.proofanalytics.ai/

Mark’s column on MarTech - https://martech.org/author/mark-stouse/

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Thu, 13 Feb 2025 23:00:00 +0000 speakeasy@belkins.io (Mark Stouse, Mariya Delano) https://the-marketing-speakeasy.simplecast.com/episodes/mark-stouse-travels-in-time-for-marketing-effectiveness-ep-2-zLws2G61 Do marketers understand time? How long is the time lag to see return on marketing investments? Are the ways we market B2B technology today any different from the 80s?

Mariya and Mark explore causality first-hand in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Mark Stouse is one of the first F100 B2B CMOs to deploy causal analytics globally and demonstrate the Marketing Multiplier on Sales effectiveness and efficiency. He’s the founder and CEO of ProofAnalytics.ai, a successful Causal AI platform.

Chapters:

00:00 - Intro

01:15 - About Mark Stouse

06:05 - What is the essence of marketing?

08:49 - Awareness, confidence and trust in marketing

13:08 - Metaphor matchup game

20:34 - Navigating risks in marketing strategies

34:25 - Neuroplasticity & Da Vinci

37:03 - Causal analytics as key for growth

47:00 - The marketing time machine game

55:55 - The evolution of tech

01:01:40- Forecasting business outcomes

01:06:05: Outro

Episode links:

Mark on LinkedIn - http://www.linkedin.com/in/markstouse

Proof Analytics - https://www.proofanalytics.ai/

Mark’s column on MarTech - https://martech.org/author/mark-stouse/

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Mark Stouse travels in time for marketing effectiveness | Ep. 2 Mark Stouse, Mariya Delano 01:08:02 Do marketers understand time? How long is the time lag to see return on marketing investments? Are the ways we market B2B technology today any different from the 80s? Mariya and Mark explore causality first-hand in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. Do marketers understand time? How long is the time lag to see return on marketing investments? Are the ways we market B2B technology today any different from the 80s? Mariya and Mark explore causality first-hand in this episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. revenue growth, b2b marketing, marketing lessons, business growth, marketing podcast, mark stouse, what is marketing, marketing strategies, proofanalytics.ai, causal analytics true full 2 d56a9ac7-a302-46ad-8438-4181a00ad976 Natalie Marcotullio mixes old seltzer into new marketing campaigns | Ep. 1 What do you do if you realize your brand’s been forgotten like a can of old seltzer in the back of your fridge? How can you feel good about the things you promote as a marketer? How do your emotions as a marketing leader factor into the effectiveness of your work?

Mariya and Natalie answer all of these questions and more in a funny, spontaneous, and honest conversation in this very first episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Natalie Marcotullio is the Head of Growth and Operations at Navattic, an interactive demo platform. There she focuses on helping SaaS companies give their prospects a better buying experience.

Chapters:

00:00 - Intro

01:15 - About Natalie

03:00 - Conversation Start

07:43 - Refreshing Stale Brands

13:43 - Differentiation

19:12 - ICP in Marketing and Dating

26:41 - Buzzword Bingo

30:00 - Emotions in Marketing

35:51 - Jargon Jumble

38:40 - Ethical Marketing

45:28 - Finding Purpose in Marketing

48:38 - Brand Mashup

51:25 - Outro

Episode links:

Natalie on LinkedIn - https://www.linkedin.com/in/natalie-marcotullio/

Navattic - https://www.navattic.com/

Interactive Demo Platform report - https://www.navattic.com/blog/interactive-demos

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Thu, 6 Feb 2025 23:00:00 +0000 speakeasy@belkins.io (Natalie Marcotullio, Mariya Delano) https://the-marketing-speakeasy.simplecast.com/episodes/natalie-marcotullio-mixes-old-seltzer-into-new-marketing-campaigns-ep-1-w009RjhO What do you do if you realize your brand’s been forgotten like a can of old seltzer in the back of your fridge? How can you feel good about the things you promote as a marketer? How do your emotions as a marketing leader factor into the effectiveness of your work?

Mariya and Natalie answer all of these questions and more in a funny, spontaneous, and honest conversation in this very first episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist.

About our guest:

Natalie Marcotullio is the Head of Growth and Operations at Navattic, an interactive demo platform. There she focuses on helping SaaS companies give their prospects a better buying experience.

Chapters:

00:00 - Intro

01:15 - About Natalie

03:00 - Conversation Start

07:43 - Refreshing Stale Brands

13:43 - Differentiation

19:12 - ICP in Marketing and Dating

26:41 - Buzzword Bingo

30:00 - Emotions in Marketing

35:51 - Jargon Jumble

38:40 - Ethical Marketing

45:28 - Finding Purpose in Marketing

48:38 - Brand Mashup

51:25 - Outro

Episode links:

Natalie on LinkedIn - https://www.linkedin.com/in/natalie-marcotullio/

Navattic - https://www.navattic.com/

Interactive Demo Platform report - https://www.navattic.com/blog/interactive-demos

About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Show website - https://belkins.io/the-marketing-speakeasy-podcast

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Natalie Marcotullio mixes old seltzer into new marketing campaigns | Ep. 1 Natalie Marcotullio, Mariya Delano 00:53:11 What do you do if you realize your brand’s been forgotten like a can of old seltzer in the back of your fridge? How can you feel good about the things you promote as a marketer? How do your emotions as a marketing leader factor into the effectiveness of your work? Mariya and Natalie answer all of these questions and more in a funny, spontaneous, and honest conversation in this very first episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. What do you do if you realize your brand’s been forgotten like a can of old seltzer in the back of your fridge? How can you feel good about the things you promote as a marketer? How do your emotions as a marketing leader factor into the effectiveness of your work? Mariya and Natalie answer all of these questions and more in a funny, spontaneous, and honest conversation in this very first episode of The Marketing Speakeasy - a podcast where CMOs and other marketing leaders spill industry secrets, served with a twist. business podcast, content marketing, marketing campaigns, brand awareness, b2b marketing, marketing lessons, gtm strategy, saas, business growth, marketing podcast, the marketing speakeasy, marketing trends, marketing strategies, b2b true full 1 f6b5df96-424d-4683-bbb1-a24e34e32bb7 Announcing The Marketing Speakeasy (Teaser) About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Wed, 29 Jan 2025 16:52:11 +0000 speakeasy@belkins.io (Mariya Delano) https://the-marketing-speakeasy.simplecast.com/episodes/announcing-the-marketing-speakeasy-teaser-XLUeR57F About our show:

Step into The Marketing Speakeasy, where the vibe of an old-school speakeasy meets modern marketing. Listen in as your virtual bartender, Mariya Delano, invites marketing leaders to relax after a long workday and pull back the curtain on their unfiltered thoughts about the industry. With after-hours honesty and playful games, we raise a glass to marketing’s past while shaping its future.

About our host:

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with bespoke strategy, research, and content services. She’s also a big fan of asking hard questions and learning from other marketers behind-the-scenes. This podcast is a public version of the conversations Mariya loves to have - getting to the human side of marketing after stripping fancy titles, accolades, or promotional copy.

Our links:

Mariya on LinkedIn - https://www.linkedin.com/in/ria-delano/

Kalyna Marketing - https://kalynamarketing.com/

Belkins - https://belkins.io/

]]> Announcing The Marketing Speakeasy (Teaser) Mariya Delano 00:01:10 First look at the new show co-created by Kalyna Marketing and Belkins. More to come… with a twist. 🍸 First look at the new show co-created by Kalyna Marketing and Belkins. More to come… with a twist. 🍸 revenue growth, business podcast, b2b marketing, business growth, marketing experts, marketing podcast, kalyna marketing, kalyna, marketing strategy, b2b growth true trailer