https://simplecast.com The MM+M Podcast MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week. Haymarket Media 2026 en Thu, 9 Apr 2026 14:00:00 +0000 Thu, 9 Apr 2026 14:00:12 +0000 https://www.mmm-online.com/the-mmm-podcast/ The MM+M Podcast https://image.simplecastcdn.com/images/e71aa0ce-5e2e-47d7-9bf5-f7e1653c93ab/c495976f-2215-4ef0-b9ed-fcc1cba6a955/3000x3000/podcast-screen-stills-2022-mm-m.jpg?aid=rss_feed https://www.mmm-online.com/the-mmm-podcast/ episodic MM+M editors Jameson Fleming, Jack O'Brien, Bella Czajkowski, Lecia Bushak, and Steve Madden speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week. The MM+M Podcast false https://feeds.simplecast.com/qLucJlrF healthcare, pharma marketing, medical marketing The MM+M Podcast Bill.Fitzpatrick@haymarketmedia.com 42095d34-b0a7-4689-a093-28382bb7f473 Making Brands Stick: VCCP's CHESS moves to create work that works What makes a healthcare brand stick? In this episode, VCCP Health unpacks CHESS moves: Character, Humor, Emotion, Surprise and Sonic Branding, and how they help brands move beyond awareness to become truly memorable. We explore how building memory structures, not just messaging, drives trust, behavior change and long-term brand impact.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Thu, 9 Apr 2026 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Chris Brandow) https://www.mmm-online.com/the-mmm-podcast/ What makes a healthcare brand stick? In this episode, VCCP Health unpacks CHESS moves: Character, Humor, Emotion, Surprise and Sonic Branding, and how they help brands move beyond awareness to become truly memorable. We explore how building memory structures, not just messaging, drives trust, behavior change and long-term brand impact.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Making Brands Stick: VCCP's CHESS moves to create work that works Jack O'Brien, Chris Brandow 00:13:35 In this episode, VCCP Health unpacks CHESS moves: Character, Humor, Emotion, Surprise and Sonic Branding, and how they help brands move beyond awareness to become truly memorable. In this episode, VCCP Health unpacks CHESS moves: Character, Humor, Emotion, Surprise and Sonic Branding, and how they help brands move beyond awareness to become truly memorable. partner content, medical marketing false bonus 7668ca8a-6050-49bb-85ad-b33252edc000 The launch of HayloARC and the battle for oral GLP-1 pill supremacy Over the past week, everyone has had launches on the brain – thanks largely to the Artemis II rocket and its ongoing lunar flyby mission.

However, there are a couple of health-related launches that are the focus of this week’s episode.

First up is the launch of HayloARC, a health-focused demand-side platform – better known as a DSP.

HayloARC is available for use by advertisers and medical marketing agencies seeking to better interface with HCPs and patients.

To accomplish this, HayloARC utilizes first-party HCP data derived from 30-plus medical publications owned by Haymarket Media, the parent company of MM+M.

For the feature conversation, editor-at-large Steve Madden sits down with Louis Naimoli, VP of programmatic business development and strategy at Haymarket, about what HayloARC is, how it’s differentiated from other DSPs and what it offers programmatic buyers in medical marketing.

Then, during our Trends segment, we’re talking about how the fight for GLP-1 supremacy between Novo Nordisk and Eli Lilly has shifted to the oral obesity pill battlefield.

We discuss Novo rolling out a multimonth subscription program for Wegovy and the FDA’s approval of Lilly’s daily oral weight loss drug Foundayo.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Wed, 8 Apr 2026 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Louis Naimoli, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Over the past week, everyone has had launches on the brain – thanks largely to the Artemis II rocket and its ongoing lunar flyby mission.

However, there are a couple of health-related launches that are the focus of this week’s episode.

First up is the launch of HayloARC, a health-focused demand-side platform – better known as a DSP.

HayloARC is available for use by advertisers and medical marketing agencies seeking to better interface with HCPs and patients.

To accomplish this, HayloARC utilizes first-party HCP data derived from 30-plus medical publications owned by Haymarket Media, the parent company of MM+M.

For the feature conversation, editor-at-large Steve Madden sits down with Louis Naimoli, VP of programmatic business development and strategy at Haymarket, about what HayloARC is, how it’s differentiated from other DSPs and what it offers programmatic buyers in medical marketing.

Then, during our Trends segment, we’re talking about how the fight for GLP-1 supremacy between Novo Nordisk and Eli Lilly has shifted to the oral obesity pill battlefield.

We discuss Novo rolling out a multimonth subscription program for Wegovy and the FDA’s approval of Lilly’s daily oral weight loss drug Foundayo.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> The launch of HayloARC and the battle for oral GLP-1 pill supremacy Steve Madden, Louis Naimoli, Jack O'Brien, Lecia Bushak 00:27:14 Inside the launch of HayloARC, Novo Nordisk’s multimonth subscription program for Wegovy and Eli Lilly’s oral obesity pill Foundayo. Inside the launch of HayloARC, Novo Nordisk’s multimonth subscription program for Wegovy and Eli Lilly’s oral obesity pill Foundayo. tie domi, hayloarc, haylo, medical marketing, dsp, haymarket media, healthcare, demand side platform false full bd6c9417-f1f9-4496-abb1-4b1d5f930274 Can Weight Watchers shape up in the GLP-1 era? At one point in time not too long ago, Weight Watchers was the legacy name in weight loss treatment.

Armed with an endorsement from board member Oprah Winfrey, everything was turning up Weight Watchers – until it wasn’t..

Usurped by powerful weight loss drugs manufactured by Eli Lilly and Novo Nordisk – along with ascendant telehealth firms like Ro, Hims & Hers, and Noom – Weight Watchers went into significant decline. 

Ultimately, even Oprah left the company and donated her shares. 

In May 2025, Weight Watchers filed for Chapter 11 bankruptcy in order to eliminate around $1.5 billion in debt. It emerged from bankruptcy in July and now has its sights set on repositioning itself as a key player in the GLP-1 age.

But what is Weight Watchers’ function in 2026? 

This week, managing editor Jack O’Brien is joined by Scott Honken, PharmD, chief commercial officer at Weight Watchers, for an update on the company’s current standing in the GLP-1 landscape, where it’s been and where it’s going.

In lieu of our Trends segment, we have some audio takeouts from Jack’s time at SXSW, featuring leaders from Amgen, Marina Maher Communications and Compass Pathways.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Thu, 2 Apr 2026 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Scott Honken, Kavin Sha, Nerissa Gomes, Steve Levine) https://www.mmm-online.com/the-mmm-podcast/ At one point in time not too long ago, Weight Watchers was the legacy name in weight loss treatment.

Armed with an endorsement from board member Oprah Winfrey, everything was turning up Weight Watchers – until it wasn’t..

Usurped by powerful weight loss drugs manufactured by Eli Lilly and Novo Nordisk – along with ascendant telehealth firms like Ro, Hims & Hers, and Noom – Weight Watchers went into significant decline. 

Ultimately, even Oprah left the company and donated her shares. 

In May 2025, Weight Watchers filed for Chapter 11 bankruptcy in order to eliminate around $1.5 billion in debt. It emerged from bankruptcy in July and now has its sights set on repositioning itself as a key player in the GLP-1 age.

But what is Weight Watchers’ function in 2026? 

This week, managing editor Jack O’Brien is joined by Scott Honken, PharmD, chief commercial officer at Weight Watchers, for an update on the company’s current standing in the GLP-1 landscape, where it’s been and where it’s going.

In lieu of our Trends segment, we have some audio takeouts from Jack’s time at SXSW, featuring leaders from Amgen, Marina Maher Communications and Compass Pathways.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Can Weight Watchers shape up in the GLP-1 era? Jack O'Brien, Scott Honken, Kavin Sha, Nerissa Gomes, Steve Levine 01:02:45 With GLP-1s reshaping the landscape, Weight Watchers’ commercial chief redefines the company’s purpose in 2026. With GLP-1s reshaping the landscape, Weight Watchers’ commercial chief redefines the company’s purpose in 2026. obesity, pharma, media, medical, austin, marketing, ww, weightwatchers, podcast, glp-1, health, mm+m false full 86b9d78d-cb6d-4030-99d9-f761209d99e1 Transforming the client AOR relationship from transactional to strategic partnership, a podcast sponsored by Woven Health Collective The world of pharma marketing continues to evolve with multiple ongoing challenges: creating more results with less resources, navigating political and economic uncertainties, overcoming a less than favorable industry public perception and adapting to the ever-present impact of AI. What remains in place throughout all of these variables is the client and AOR relationship. In this podcast we discuss multiple ways in which this relationship can evolve to help foster stronger, truer strategic partnership resulting in greater wins and achievement for both sides.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Thu, 26 Mar 2026 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Francesco Lucarelli, Dennis Leahy, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ The world of pharma marketing continues to evolve with multiple ongoing challenges: creating more results with less resources, navigating political and economic uncertainties, overcoming a less than favorable industry public perception and adapting to the ever-present impact of AI. What remains in place throughout all of these variables is the client and AOR relationship. In this podcast we discuss multiple ways in which this relationship can evolve to help foster stronger, truer strategic partnership resulting in greater wins and achievement for both sides.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Transforming the client AOR relationship from transactional to strategic partnership, a podcast sponsored by Woven Health Collective Francesco Lucarelli, Dennis Leahy, Jack O'Brien 00:22:28 Woven Health Collective's Francesco Lucarelli, EVP promotional marketing, and Dennis Leahy, chief creative officer, discuss multiple ways in which client and AOR relationships can evolve to help foster stronger, truer strategic partnerships. Woven Health Collective's Francesco Lucarelli, EVP promotional marketing, and Dennis Leahy, chief creative officer, discuss multiple ways in which client and AOR relationships can evolve to help foster stronger, truer strategic partnerships. partner content, medical marketing false bonus cf2b9ef8-53a7-4593-801f-f53577c3d154 Barry Sanders jukes out bad cholesterol at SXSW. Plus, the 2026 MM+M Transform preview If you followed along with managing editor Jack O’Brien’s live blog from SXSW last week, you’ll know that he spoke with a number of key medical marketing leaders on the ground in Austin.

Those takeouts, including insights from Amgen, Marina Maher Communications and Compass Pathways, will be featured in next week’s podcast.

For this week’s pod, we have an important conversation further tying in pharma brands to the world of sports. 

We’re joined by Pro Football Hall of Famer Barry Sanders, who serves as a spokesperson for Amgen in its campaign raising awareness about cardiovascular disease, namely LDL, or “bad” cholesterol.

Sanders, who suffered a heart attack in 2024, has partnered with the pharma giant to use his stature as the greatest living running back to raise awareness around LDL-C testing.

He has starred in The Making of a Heart Attack documentary sponsored by Amgen and also participated in a panel discussion about the issue at SXSW.

And for our Trends segment, you’ll hear from Jameson Fleming, Steve Madden, Lecia Bushak with a preview of the 2026 MM+M Transform conference scheduled for next Tuesday, March 31 in downtown Manhattan.
 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Wed, 25 Mar 2026 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O’Brien, Barry Sanders, Jameson Fleming, Steve Madden, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ If you followed along with managing editor Jack O’Brien’s live blog from SXSW last week, you’ll know that he spoke with a number of key medical marketing leaders on the ground in Austin.

Those takeouts, including insights from Amgen, Marina Maher Communications and Compass Pathways, will be featured in next week’s podcast.

For this week’s pod, we have an important conversation further tying in pharma brands to the world of sports. 

We’re joined by Pro Football Hall of Famer Barry Sanders, who serves as a spokesperson for Amgen in its campaign raising awareness about cardiovascular disease, namely LDL, or “bad” cholesterol.

Sanders, who suffered a heart attack in 2024, has partnered with the pharma giant to use his stature as the greatest living running back to raise awareness around LDL-C testing.

He has starred in The Making of a Heart Attack documentary sponsored by Amgen and also participated in a panel discussion about the issue at SXSW.

And for our Trends segment, you’ll hear from Jameson Fleming, Steve Madden, Lecia Bushak with a preview of the 2026 MM+M Transform conference scheduled for next Tuesday, March 31 in downtown Manhattan.
 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Barry Sanders jukes out bad cholesterol at SXSW. Plus, the 2026 MM+M Transform preview Jack O’Brien, Barry Sanders, Jameson Fleming, Steve Madden, Lecia Bushak 00:28:11 Pro Football Hall of Famer Barry Sanders recaps his SXSW panel and MM+M previews the 2026 Transform conference. Pro Football Hall of Famer Barry Sanders recaps his SXSW panel and MM+M previews the 2026 Transform conference. nfl, media, heart, medical media, amgen, football, medical marketing, barry sanders false full 7e5fa09a-0eed-4b75-98bd-209c2ccd3577 MM+M's 60th Anniversary: Dave Paragamian on the evolution of leadership In this episode of our ongoing series celebrating MM+M’s 60th Anniversary, editor-at-large Steve Madden sits down with David Paragamian, CEO of Health Monitor Network, to explore the principles that drive successful leadership in the pharmaceutical and marketing industries. Paragamian shares insights from his professional journey to explain why intentionality is the secret to effective recruitment and team building. They discuss how small projects can offer the most significant leadership breakthroughs, the non-negotiable value of writing and communication in business, why true resilience is forged through personal challenges rather than just corporate ones and the formative experience of working for P&G right out of college.

And in this week's Trends segment, Madden and MM+M editor-in-chief Jameson Fleming dive into the "therapeutic" power of writing, reflect on Madden's book Embrace the Suck and discuss the modern challenge of balancing a high-stakes career with family life and personal passions like CrossFit.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Wed, 18 Mar 2026 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, David Paragamian, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ In this episode of our ongoing series celebrating MM+M’s 60th Anniversary, editor-at-large Steve Madden sits down with David Paragamian, CEO of Health Monitor Network, to explore the principles that drive successful leadership in the pharmaceutical and marketing industries. Paragamian shares insights from his professional journey to explain why intentionality is the secret to effective recruitment and team building. They discuss how small projects can offer the most significant leadership breakthroughs, the non-negotiable value of writing and communication in business, why true resilience is forged through personal challenges rather than just corporate ones and the formative experience of working for P&G right out of college.

And in this week's Trends segment, Madden and MM+M editor-in-chief Jameson Fleming dive into the "therapeutic" power of writing, reflect on Madden's book Embrace the Suck and discuss the modern challenge of balancing a high-stakes career with family life and personal passions like CrossFit.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> MM+M's 60th Anniversary: Dave Paragamian on the evolution of leadership Steve Madden, David Paragamian, Jameson Fleming 00:48:32 As our Diamond Anniversary celebration continues, Health Monitor Network CEO David Paragamian joins the podcast to discuss building world-class teams and why resilience is the ultimate professional currency. As our Diamond Anniversary celebration continues, Health Monitor Network CEO David Paragamian joins the podcast to discuss building world-class teams and why resilience is the ultimate professional currency. medical media, medical marketing, 60, podcast, anniversary, mm+m false full 10db3fcb-8c7f-42cb-8cac-5a34a7e17508 Innovations to watch on healthcare’s digital horizon, a podcast sponsored by CMI Media Group Ahead of SXSW, this interview with Justin Freid, chief media & innovation officer explores CMI Media Group's insights into the emerging technologies and cross-industry innovations set to reshape healthcare marketing and patient engagement. It specifically addresses how artificial intelligence is revolutionizing media planning, personalizing experiences and enhancing communication with healthcare professionals, alongside the unique opportunities and challenges it presents for pharma marketers. The discussion ultimately reveals how these advancements, driven by the "consumerization of healthcare," will demand innovative digital solutions and communication strategies from brands in the immediate future.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 16 Mar 2026 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Ahead of SXSW, this interview with Justin Freid, chief media & innovation officer explores CMI Media Group's insights into the emerging technologies and cross-industry innovations set to reshape healthcare marketing and patient engagement. It specifically addresses how artificial intelligence is revolutionizing media planning, personalizing experiences and enhancing communication with healthcare professionals, alongside the unique opportunities and challenges it presents for pharma marketers. The discussion ultimately reveals how these advancements, driven by the "consumerization of healthcare," will demand innovative digital solutions and communication strategies from brands in the immediate future.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Innovations to watch on healthcare’s digital horizon, a podcast sponsored by CMI Media Group The MM+M Podcast 00:19:15 Ahead of SXSW, this interview with Justin Freid, chief media & innovation officer explores CMI Media Group's insights into the emerging technologies and cross-industry innovations set to reshape healthcare marketing and patient engagement. Ahead of SXSW, this interview with Justin Freid, chief media & innovation officer explores CMI Media Group's insights into the emerging technologies and cross-industry innovations set to reshape healthcare marketing and patient engagement. false bonus d3124b2d-b4f0-4a62-b28a-7d8a8c6739b5 Meet Bella Czajkowski, MM+M's newest reporter When MM+M set out to hire a new reporter, there were a few characteristics that we were looking for.

We wanted a reporter who was able to file clean copy on tight deadlines while also possessing the soft skills to effectively network and participate in our live events. 

Most of the reporters we interviewed fit the bill, so one of the differentiators would ultimately come down to experience with healthcare reporting and covering our little corner of the world.

That’s where Bella Czajkowski stood out.

Bella joined MM+M with great familiarity of the healthcare industry, both from her time most recently spent as the newsletter editor for Essen Health Care, as well as working at Kaiser Health News’ Arm and a Leg podcast and the Global Health Reporting Center.

Yet it was her work as the national correspondent for The 340B Report – covering an arcane, opaque federal health program – that stood out most.

That’s why we’re spending this week’s episode formally welcoming her on to the podcast, unpacking what she’s learned over the first month on the job and what she hopes to achieve as part of the MM+M team going forward.

And for our Trends segment, we’re talking about the coming end of Vinay Prasad’s chaotic tenure at the FDA.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Wed, 11 Mar 2026 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Steve Madden, Lecia Bushak, Jameson Fleming, Bella Czjakowski) https://www.mmm-online.com/the-mmm-podcast/ When MM+M set out to hire a new reporter, there were a few characteristics that we were looking for.

We wanted a reporter who was able to file clean copy on tight deadlines while also possessing the soft skills to effectively network and participate in our live events. 

Most of the reporters we interviewed fit the bill, so one of the differentiators would ultimately come down to experience with healthcare reporting and covering our little corner of the world.

That’s where Bella Czajkowski stood out.

Bella joined MM+M with great familiarity of the healthcare industry, both from her time most recently spent as the newsletter editor for Essen Health Care, as well as working at Kaiser Health News’ Arm and a Leg podcast and the Global Health Reporting Center.

Yet it was her work as the national correspondent for The 340B Report – covering an arcane, opaque federal health program – that stood out most.

That’s why we’re spending this week’s episode formally welcoming her on to the podcast, unpacking what she’s learned over the first month on the job and what she hopes to achieve as part of the MM+M team going forward.

And for our Trends segment, we’re talking about the coming end of Vinay Prasad’s chaotic tenure at the FDA.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Meet Bella Czajkowski, MM+M's newest reporter Jack O'Brien, Steve Madden, Lecia Bushak, Jameson Fleming, Bella Czjakowski 00:27:08 We formally introduce reporter Bella Czajkowski to our listeners and discuss the coming end of Vinay Prasad’s chaotic tenure at the FDA. We formally introduce reporter Bella Czajkowski to our listeners and discuss the coming end of Vinay Prasad’s chaotic tenure at the FDA. media, fda, marketing, reporter, medical marketing, podcast, mm+m false full be28585a-abec-4a41-9e3c-0ea5f1a508e7 How will new AI laws impact medical marketing? A pharma consultant weighs in. Regulations governing AI are more than likely on their way – but a lot of unknowns remain. Some might say too many unknowns remain, which isn’t great for business.

While clear, comprehensive regulations for AI are widely expected – and requested – by nearly every sector of the economy, there’s plenty we don’t know. 

That said, business leaders can not and will not operate in the dark. 

Executives in our orbit, whether leading drug manufacturers, major medical marketing agencies or health media companies, require at least a sense of what’s on the horizon.

This week, pharma editor Lecia Bushak speaks with Darshan Kulkarni, a pharma regulatory consultant and founding partner at his namesake law firm. Their conversation explores the potential of new laws and regulations around AI use cases in medical marketing, such as digital avatars.

And for our Trends segment, we’re talking about Bayer’s lawsuit against Johnson & Johnson for its marketing practices around a prostate cancer drug. Plus, we are graced with a dramatic reading of Steve Madden’s satirical FDA Untitled Letter to ESPN over their faux pharma ad for March Madness.
 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Wed, 4 Mar 2026 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Darshan Kulkarni, Jack O'Brien, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Regulations governing AI are more than likely on their way – but a lot of unknowns remain. Some might say too many unknowns remain, which isn’t great for business.

While clear, comprehensive regulations for AI are widely expected – and requested – by nearly every sector of the economy, there’s plenty we don’t know. 

That said, business leaders can not and will not operate in the dark. 

Executives in our orbit, whether leading drug manufacturers, major medical marketing agencies or health media companies, require at least a sense of what’s on the horizon.

This week, pharma editor Lecia Bushak speaks with Darshan Kulkarni, a pharma regulatory consultant and founding partner at his namesake law firm. Their conversation explores the potential of new laws and regulations around AI use cases in medical marketing, such as digital avatars.

And for our Trends segment, we’re talking about Bayer’s lawsuit against Johnson & Johnson for its marketing practices around a prostate cancer drug. Plus, we are graced with a dramatic reading of Steve Madden’s satirical FDA Untitled Letter to ESPN over their faux pharma ad for March Madness.
 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> How will new AI laws impact medical marketing? A pharma consultant weighs in. Lecia Bushak, Darshan Kulkarni, Jack O'Brien, Steve Madden 00:43:26 Pharma consultant Darshan Kulkarni explores the potential of new laws and regulations around AI use cases in medical marketing, such as digital avatars. Pharma consultant Darshan Kulkarni explores the potential of new laws and regulations around AI use cases in medical marketing, such as digital avatars. marketing, medical marketing, ai, mm+m false full 08a4aaf7-1494-4bf1-82eb-d6eae10cde87 A health podcast about a health podcast Since podcasting came into existence in the mid-2000s, the space has become increasingly popular, remarkably lucrative and unquestionably saturated.

Still, despite the countless millions of podcasts out there, countless millions of people tune in every hour of every day for conversations about every topic – including healthcare. 

Joining a world occupied by This Past Weekend, Good Hang and The MM+M Podcast is The Persistence Lab.

Launched by AbbVie’s corporate affairs team, The Persistence Lab is the pharma giant’s 10-episode project to highlight the work undertaken by its researchers, the clinical expertise of HCPs as well as the lived experiences of patients. 

The first episode of The Persistence Lab was released late last week and is available wherever you listen to your podcasts.

Molly James-Lundak, VP of R&D communications at AbbVie, joined me for a slightly meta conversation about joining the podcast sphere, how the drugmaker brought the idea to life and why it was important to engage with audio content creation.  

And for our Trends segment, we’re talking about AI in healthcare: Including the tools that actually work, the regulations on the way and the concerns that never go away. 

Music: “Deep Reflection” by DP and Triple Scoop Music.
 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Wed, 25 Feb 2026 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Molly James-Lundak, Jack O'Brien, Jameson Fleming, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Since podcasting came into existence in the mid-2000s, the space has become increasingly popular, remarkably lucrative and unquestionably saturated.

Still, despite the countless millions of podcasts out there, countless millions of people tune in every hour of every day for conversations about every topic – including healthcare. 

Joining a world occupied by This Past Weekend, Good Hang and The MM+M Podcast is The Persistence Lab.

Launched by AbbVie’s corporate affairs team, The Persistence Lab is the pharma giant’s 10-episode project to highlight the work undertaken by its researchers, the clinical expertise of HCPs as well as the lived experiences of patients. 

The first episode of The Persistence Lab was released late last week and is available wherever you listen to your podcasts.

Molly James-Lundak, VP of R&D communications at AbbVie, joined me for a slightly meta conversation about joining the podcast sphere, how the drugmaker brought the idea to life and why it was important to engage with audio content creation.  

And for our Trends segment, we’re talking about AI in healthcare: Including the tools that actually work, the regulations on the way and the concerns that never go away. 

Music: “Deep Reflection” by DP and Triple Scoop Music.
 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> A health podcast about a health podcast Molly James-Lundak, Jack O'Brien, Jameson Fleming, Steve Madden 00:39:07 In a slightly meta conversation, Molly James-Lundak, VP of R&D communications at AbbVie, discusses joining the podcast sphere. In a slightly meta conversation, Molly James-Lundak, VP of R&D communications at AbbVie, discusses joining the podcast sphere. pharma, artificial intelligence, medical marketing, healthcare false full 476 088f66d4-719b-4a76-a763-f791dee0ac4f MM+M turns 60: Our diamond anniversary is underway On today’s episode, we take a trip back to 1966 – when MM+M was born.

A fledgling newsletter focused on pharma advertising, MM+M has since grown into an award-winning publication with digital elements like our website – mmm-online.com – our social media platforms and even this podcast you’re listening to.

To walk us through the brand’s beginnings in a small office in southwestern Connecticut to its acquisition by David Gideon in the early 1980s – is Adam Arnegger, executive director of investment at WPP Media.

Adam is not only an adland vet of over 25 years, he’s also the grandson of Captain Jack Sullivan, who founded MM+M in 1966.

He recently came to our office in Chelsea for a conversation centered around the brand’s diamond anniversary, his grandfather’s vision for the publication and the Captain Jack Sullivan Founder Award that will be presented at the 2026 MM+M Awards ceremony in October.

As for our Trends segment, we’re talking about the increasing silliness of the ongoing FDA warning letter spree.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Wed, 18 Feb 2026 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Adam Arnegger, Steve Madden, Lecia Bushak, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ On today’s episode, we take a trip back to 1966 – when MM+M was born.

A fledgling newsletter focused on pharma advertising, MM+M has since grown into an award-winning publication with digital elements like our website – mmm-online.com – our social media platforms and even this podcast you’re listening to.

To walk us through the brand’s beginnings in a small office in southwestern Connecticut to its acquisition by David Gideon in the early 1980s – is Adam Arnegger, executive director of investment at WPP Media.

Adam is not only an adland vet of over 25 years, he’s also the grandson of Captain Jack Sullivan, who founded MM+M in 1966.

He recently came to our office in Chelsea for a conversation centered around the brand’s diamond anniversary, his grandfather’s vision for the publication and the Captain Jack Sullivan Founder Award that will be presented at the 2026 MM+M Awards ceremony in October.

As for our Trends segment, we’re talking about the increasing silliness of the ongoing FDA warning letter spree.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> MM+M turns 60: Our diamond anniversary is underway Jack O'Brien, Adam Arnegger, Steve Madden, Lecia Bushak, Jameson Fleming 00:50:20 To walk us through MM+M’s beginnings is Adam Arnegger, executive director of investment at WPP Media and grandson of the publication’s founder Captain Jack Sullivan. To walk us through MM+M’s beginnings is Adam Arnegger, executive director of investment at WPP Media and grandson of the publication’s founder Captain Jack Sullivan. pharma, media, marketing, 60, podcast, anniversary false full 2cc3d6af-0cb1-4596-9635-13fc6049a8e2 2026 MM+M 40 Under 40 preview with AstraZeneca's Shonel Morrison It’s time to welcome back MM+M’s live events for 2026.

On Wednesday evening, we’ll honor this year’s 40 Under 40 class at a dinner and ceremony in midtown Manhattan.

To help preview the festivities is 2026 MM+M 40 Under 40 honoree Shonel Morrison, head of media strategy at AstraZeneca.

With more than 14 years of medical marketing experience, Morrison had stints at Publicis Health Media and Digitas Health before being recruited to rewrite the media playbook at AstraZeneca.

In a conversation with Pharma Editor Lecia Bushak, Morrison discusses what receiving the honorific means to her and details her experience as a caregiver to her father, who lives with Alzheimer’s disease.

For Trends, we do some cleanup duty on the pharma ads that ran during Super Bowl LX. We talk about how they performed and spotlight some analyses from ad measurement firms.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Tue, 10 Feb 2026 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Shonel Morrison, Jameson Fleming, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ It’s time to welcome back MM+M’s live events for 2026.

On Wednesday evening, we’ll honor this year’s 40 Under 40 class at a dinner and ceremony in midtown Manhattan.

To help preview the festivities is 2026 MM+M 40 Under 40 honoree Shonel Morrison, head of media strategy at AstraZeneca.

With more than 14 years of medical marketing experience, Morrison had stints at Publicis Health Media and Digitas Health before being recruited to rewrite the media playbook at AstraZeneca.

In a conversation with Pharma Editor Lecia Bushak, Morrison discusses what receiving the honorific means to her and details her experience as a caregiver to her father, who lives with Alzheimer’s disease.

For Trends, we do some cleanup duty on the pharma ads that ran during Super Bowl LX. We talk about how they performed and spotlight some analyses from ad measurement firms.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> 2026 MM+M 40 Under 40 preview with AstraZeneca's Shonel Morrison Shonel Morrison, Jameson Fleming, Lecia Bushak, Jack O'Brien 00:41:07 2026 MM+M 40 Under 40 honoree Shonel Morrison, head of media strategy at AstraZeneca, discusses what receiving the honorific means to her. 2026 MM+M 40 Under 40 honoree Shonel Morrison, head of media strategy at AstraZeneca, discusses what receiving the honorific means to her. pharma, astrazeneca, 40 under 40, marketing, podcast, mm+m false full 9179b2b9-85ed-49bc-9a67-e957aec3ca41 DJ Khaled, Danielle Brooks on starring in Novo Nordisk’s Super Bowl ad Ahead of the big game, managing editor Jack O’Brien hosts DJ Khaled and Danielle Brooks about starring in Novo Nordisk’s Super Bowl commercial promoting its oral version of the blockbuster drug Wegovy.

The statements included in this podcast are the opinion of the participants and do not necessarily reflect the opinion of Novo Nordisk. Novo Nordisk has not endorsed or approved these statements.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Fri, 6 Feb 2026 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Danielle Brooks, DJ Khaled, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Ahead of the big game, managing editor Jack O’Brien hosts DJ Khaled and Danielle Brooks about starring in Novo Nordisk’s Super Bowl commercial promoting its oral version of the blockbuster drug Wegovy.

The statements included in this podcast are the opinion of the participants and do not necessarily reflect the opinion of Novo Nordisk. Novo Nordisk has not endorsed or approved these statements.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> DJ Khaled, Danielle Brooks on starring in Novo Nordisk’s Super Bowl ad Danielle Brooks, DJ Khaled, Jack O'Brien 00:21:34 Two stars of Novo Nordisk’s debut Super Bowl ad – DJ Khaled and Danielle Brooks – talk about the 90-second spot. Two stars of Novo Nordisk’s debut Super Bowl ad – DJ Khaled and Danielle Brooks – talk about the 90-second spot. pharma glp-1, danielle brooks, dj khaled, football, super bowl, wegovy, novo nordisk false full 475 fb79703d-2a06-4877-be8c-7fabc66ad3f6 The Super Bowl? More like the 'Pharma Bowl' One of the main reasons drugmakers have pivoted ad dollars in this direction is simple: People love sports. 

So in honor of the release of our Sports Issue, we’re dissecting why about half a dozen pharma brands are lining up to advertise during Super Bowl LX on Sunday. 

Before we dive into that during our Trends segment, we have a feature interview with a pair of leaders from Avalere Health. 

Avalere Health CEO Amar Urhekar and U.S. president of marketing Sarah Hall join the show to discuss how the policy-first agency has navigated its health clients through regulatory turbulence to find smoother air and how the 2025 Agency 100 honoree has fared in the first month of 2026.

We also talk to Hall about her jump from FCB Health New York to Avalere Health, as well as how Urhekar has added key leadership talent from those who have left the federal government or holding companies over the past year. 

Now lace up your cleats, grab a glove and get ready to play ball.
 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Wed, 4 Feb 2026 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Amar Urhekar, Jack O'Brien, Jameson Fleming, Sarah Hall, Steve Madden, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ One of the main reasons drugmakers have pivoted ad dollars in this direction is simple: People love sports. 

So in honor of the release of our Sports Issue, we’re dissecting why about half a dozen pharma brands are lining up to advertise during Super Bowl LX on Sunday. 

Before we dive into that during our Trends segment, we have a feature interview with a pair of leaders from Avalere Health. 

Avalere Health CEO Amar Urhekar and U.S. president of marketing Sarah Hall join the show to discuss how the policy-first agency has navigated its health clients through regulatory turbulence to find smoother air and how the 2025 Agency 100 honoree has fared in the first month of 2026.

We also talk to Hall about her jump from FCB Health New York to Avalere Health, as well as how Urhekar has added key leadership talent from those who have left the federal government or holding companies over the past year. 

Now lace up your cleats, grab a glove and get ready to play ball.
 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> The Super Bowl? More like the 'Pharma Bowl' Amar Urhekar, Jack O'Brien, Jameson Fleming, Sarah Hall, Steve Madden, Lecia Bushak 00:44:16 In honor of the release of our Sports Issue, we’re dissecting why about half a dozen pharma brands are lining up to advertise during Super Bowl LX on Sunday. In honor of the release of our Sports Issue, we’re dissecting why about half a dozen pharma brands are lining up to advertise during Super Bowl LX on Sunday. avalere health, pharma, media, marketing, medical marketing, super bowl, podcast, mm+m false full fa638c87-b7ba-4e5a-9e4f-33dc0b8a2a6f Reestablishing Rare Disease Month We begin the show with a remembrance of Alex Pretti, a 37-year-old ICU nurse who was shot and killed by federal agents on the streets of Minneapolis.

The killing of Pretti has unnerved the nation as a whole, but also had an even more profound impact on the tight-knit community of front-line workers who serve as the foundation of our healthcare system. 

In a time of crisis, they are looking for health leaders to meet the moment and offer unconditional support.

Not every event in a fast-paced world requires a statement or action from health brands, but when an ICU nurse is the victim of both senseless violence and vicious disinformation, the moment arises.  

As for the main interview, pharma editor Lecia Bushak speaks with Haymarket Media colleague Vera Luxner at Rare Disease Advisor about some upcoming initiatives related to Rare Disease Month, which takes place in February.

Then, editor-in-chief Jameson Fleming and editor-at-large Steve Madden join the Trends segment to discuss the recent launches of the nomination period for the 2026 Agency 100, the MM+M Awards and the Healthcare Marketers Survey.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Tue, 27 Jan 2026 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Vera Luxner, Lecia Bushak, Jack O'Brien, Steve Madden, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ We begin the show with a remembrance of Alex Pretti, a 37-year-old ICU nurse who was shot and killed by federal agents on the streets of Minneapolis.

The killing of Pretti has unnerved the nation as a whole, but also had an even more profound impact on the tight-knit community of front-line workers who serve as the foundation of our healthcare system. 

In a time of crisis, they are looking for health leaders to meet the moment and offer unconditional support.

Not every event in a fast-paced world requires a statement or action from health brands, but when an ICU nurse is the victim of both senseless violence and vicious disinformation, the moment arises.  

As for the main interview, pharma editor Lecia Bushak speaks with Haymarket Media colleague Vera Luxner at Rare Disease Advisor about some upcoming initiatives related to Rare Disease Month, which takes place in February.

Then, editor-in-chief Jameson Fleming and editor-at-large Steve Madden join the Trends segment to discuss the recent launches of the nomination period for the 2026 Agency 100, the MM+M Awards and the Healthcare Marketers Survey.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Reestablishing Rare Disease Month Vera Luxner, Lecia Bushak, Jack O'Brien, Steve Madden, Jameson Fleming 00:38:52 Between upcoming Rare Disease Month activations and the launch of the nominations period for the 2026 MM+M Agency 100, there are a number of exciting projects here at Haymarket Media. Between upcoming Rare Disease Month activations and the launch of the nominations period for the 2026 MM+M Agency 100, there are a number of exciting projects here at Haymarket Media. pharma, marketing, mmm, agency, disease, podcast, rare disease false full 0bc450fe-e8aa-4134-8b87-805fed6e0aa5 Justin Long and John Hodgman reunite to say there's only one Ozempic You’ll recall that actors Justin Long and John Hodgman achieved advertising fame in the latter part of the 2000s for their participation in Apple’s long-running Get a Mac campaign.

Now, the pair have reunited for Novo Nordisk’s There’s Only One Ozempic campaign, which debuted Tuesday morning.

In the spots, Long represents Ozempic and its FDA-approved indications, while Hodgman represents “other GLP-1s for type 2 diabetes.”

Novo’s latest consumer-focused brand campaign seeks to differentiate Ozempic from other GLP-1 drugs on the market by underscoring its multiple clinical indications for people living with type 2 diabetes. 

As such the pair are featured in a handful of light-hearted ads that take place in front of a water cooler, a whiteboard and on a game show set.

To promote the ad campaign, Long and Hodgman joined managing editor Jack O’Brien for a lively joint interview on this week’s episode of the podcast. 

In lieu of our Trends segment, we have some audio bites from editor-at-large Steve Madden’s time on the ground at the J.P. Morgan Healthcare Conference in San Francisco.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Wed, 21 Jan 2026 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Justin Long, John Hodgman, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ You’ll recall that actors Justin Long and John Hodgman achieved advertising fame in the latter part of the 2000s for their participation in Apple’s long-running Get a Mac campaign.

Now, the pair have reunited for Novo Nordisk’s There’s Only One Ozempic campaign, which debuted Tuesday morning.

In the spots, Long represents Ozempic and its FDA-approved indications, while Hodgman represents “other GLP-1s for type 2 diabetes.”

Novo’s latest consumer-focused brand campaign seeks to differentiate Ozempic from other GLP-1 drugs on the market by underscoring its multiple clinical indications for people living with type 2 diabetes. 

As such the pair are featured in a handful of light-hearted ads that take place in front of a water cooler, a whiteboard and on a game show set.

To promote the ad campaign, Long and Hodgman joined managing editor Jack O’Brien for a lively joint interview on this week’s episode of the podcast. 

In lieu of our Trends segment, we have some audio bites from editor-at-large Steve Madden’s time on the ground at the J.P. Morgan Healthcare Conference in San Francisco.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Justin Long and John Hodgman reunite to say there's only one Ozempic Justin Long, John Hodgman, Jack O'Brien 00:47:11 Actors Justin Long and John Hodgman participated in a lively joint interview to promote Novo Nordisk’s latest Ozempic brand campaign. Actors Justin Long and John Hodgman participated in a lively joint interview to promote Novo Nordisk’s latest Ozempic brand campaign. apple, pharma, diabetes, comedy, pc, podcast, novo nordisk, health, ozempic, mm+m false full 0284cc93-7b21-494d-9484-6ca018d37aee Publicis Health global CEO Matt McNally taps in for 2026 Few people in medical marketing have as accomplished of a track record as Matt McNally.

Over the course of more than three decades, Matt has worked across numerous major holding companies and impacted the industry in innumerable ways.

In late 2024, he found his career at an inflection point. 

Having led Omnicom Health Group for a few years, his future was put in question when Omnicom announced its multibillion dollar takeover of holding company rival IPG. 

As industry stakeholders speculated about whether he or IPG Health CEO Dana Maiman would lead the new Omnicom Health vertical post-merger, Matt submitted his resignation, effective January 1, 2025. 

Then, just over a week later, he returned to Publicis to serve as global CEO of Publicis Health. 

In his first year on the job, Publicis Health has benefited from the robust performance of MM+M Agency 100 honorees like Digitas Health, Heartbeat, Razorfish Health and Saatchi & Saatchi Wellness.

Additionally, Publicis Health welcomed medcomms agency P-value Group into the fold over the summer.

On this week’s episode, McNally joins us to talk about how his return to Publicis Health has gone, what he makes of the new-look Omnicom and what else is on his radar for 2026. It’s a conversation with a medical marketing tastemaker that you won’t want to miss.

For our Trends segment, we have a few updates on those Untitled Letters the FDA has been sending out to drugmakers.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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LinkedIn: MM+M

 

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]]> Wed, 14 Jan 2026 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Matt McNally, Jameson Fleming, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Few people in medical marketing have as accomplished of a track record as Matt McNally.

Over the course of more than three decades, Matt has worked across numerous major holding companies and impacted the industry in innumerable ways.

In late 2024, he found his career at an inflection point. 

Having led Omnicom Health Group for a few years, his future was put in question when Omnicom announced its multibillion dollar takeover of holding company rival IPG. 

As industry stakeholders speculated about whether he or IPG Health CEO Dana Maiman would lead the new Omnicom Health vertical post-merger, Matt submitted his resignation, effective January 1, 2025. 

Then, just over a week later, he returned to Publicis to serve as global CEO of Publicis Health. 

In his first year on the job, Publicis Health has benefited from the robust performance of MM+M Agency 100 honorees like Digitas Health, Heartbeat, Razorfish Health and Saatchi & Saatchi Wellness.

Additionally, Publicis Health welcomed medcomms agency P-value Group into the fold over the summer.

On this week’s episode, McNally joins us to talk about how his return to Publicis Health has gone, what he makes of the new-look Omnicom and what else is on his radar for 2026. It’s a conversation with a medical marketing tastemaker that you won’t want to miss.

For our Trends segment, we have a few updates on those Untitled Letters the FDA has been sending out to drugmakers.

Check us out at: mmm-online.com

 

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]]> Publicis Health global CEO Matt McNally taps in for 2026 Matt McNally, Jameson Fleming, Lecia Bushak, Jack O'Brien 00:37:51 Publicis Health’s global CEO Matt McNally joins us to talk about how his return to Publicis Health has gone and what he makes of the new-look Omnicom. Publicis Health’s global CEO Matt McNally joins us to talk about how his return to Publicis Health has gone and what he makes of the new-look Omnicom. creative, pharma, medical, omnicom, marketing, advertising, health, mm+m false full 0aa634d0-2bd1-499a-a09c-1b60fa48cf6f All eyes are on CES 2026. What do medical marketers need to know? The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas.

Like clockwork, early January in Vegas is dominated by the Consumer Electronics Showcase – which is routinely ranked as the most-attended trade show in the U.S.  

While CES is, in accordance with its name, more consumer-focused in nature, the four-day bonanza always offers a healthcare hook.

Alison Woo, a former CNN journalist and comms lead for pharma giants like GSK and Novartis, has been stationed in Vegas since media availability began on Sunday.

You may remember Alison from the last time she was on the podcast, which was one year ago when she covered CES 2025 for us. 

This week, Alison and managing editor Jack O’Brien chat about all things CES: the omnipresence of AI, innovation that will actually make a difference in healthcare as well as only the most pertinent medical marketing takeaways for you the listener.

And for our Trends segment, we’re discussing some of our medical marketing industry resolutions for 2026 and say goodbye to reporter Heerea Rikhraj.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

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]]> Thu, 8 Jan 2026 03:10:58 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jameson Fleming, Heerea Rikhraj, Steve Madden, Lecia Bushak, Jack O'Brien, Alison Woo) https://www.mmm-online.com/the-mmm-podcast/ The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas.

Like clockwork, early January in Vegas is dominated by the Consumer Electronics Showcase – which is routinely ranked as the most-attended trade show in the U.S.  

While CES is, in accordance with its name, more consumer-focused in nature, the four-day bonanza always offers a healthcare hook.

Alison Woo, a former CNN journalist and comms lead for pharma giants like GSK and Novartis, has been stationed in Vegas since media availability began on Sunday.

You may remember Alison from the last time she was on the podcast, which was one year ago when she covered CES 2025 for us. 

This week, Alison and managing editor Jack O’Brien chat about all things CES: the omnipresence of AI, innovation that will actually make a difference in healthcare as well as only the most pertinent medical marketing takeaways for you the listener.

And for our Trends segment, we’re discussing some of our medical marketing industry resolutions for 2026 and say goodbye to reporter Heerea Rikhraj.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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]]> All eyes are on CES 2026. What do medical marketers need to know? Jameson Fleming, Heerea Rikhraj, Steve Madden, Lecia Bushak, Jack O'Brien, Alison Woo 00:49:53 Alison Woo provides updates from CES 2026 in Las Vegas and MM+M bids adieu to reporter Heerea Rikhraj. Alison Woo provides updates from CES 2026 in Las Vegas and MM+M bids adieu to reporter Heerea Rikhraj. pharma, marketing, ces, medical marketing, health false full 8144d35b-7c5d-4776-a803-befa467d70f8 MM+M says 'Goodbye' to 2025 and 'Hello' to 2026 2025 – what a year that was for medical marketing.

So many events and developments contributed to headlines in not only MM+M but mainstream outlets as well.

Chief among them was the confirmation of Robert F. Kennedy Jr. as HHS Secretary, which signaled the direction that the second Trump administration would take on health policy.

Not to be outdone, AI had a sizable impact, too. The momentum behind AI affected how millions consume information, do their jobs and even the ads they see on a daily basis.  

Additionally, the closing of Omnicom’s takeover of IPG sent another shockwave through adland. Though medical marketing shops may be more insulated than consumer agencies, they were not spared.

This week, I’m joined by editor-in-chief Jameson Fleming, editor-at-large Steve Madden, pharma editor Lecia Bushak and reporter Heerea Rikhraj so the MM+M editorial team can say ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year.

And once again, in lieu of the Trends segment, we bring you an interview from our recent AI Deciphered conference, this time with health futurist John Duffield.

Check us out at: mmm-online.com

 

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]]> Tue, 23 Dec 2025 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (John Duffield, Steve Madden, Jameson Fleming, Lecia Bushak, Heerea Rikhraj, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ 2025 – what a year that was for medical marketing.

So many events and developments contributed to headlines in not only MM+M but mainstream outlets as well.

Chief among them was the confirmation of Robert F. Kennedy Jr. as HHS Secretary, which signaled the direction that the second Trump administration would take on health policy.

Not to be outdone, AI had a sizable impact, too. The momentum behind AI affected how millions consume information, do their jobs and even the ads they see on a daily basis.  

Additionally, the closing of Omnicom’s takeover of IPG sent another shockwave through adland. Though medical marketing shops may be more insulated than consumer agencies, they were not spared.

This week, I’m joined by editor-in-chief Jameson Fleming, editor-at-large Steve Madden, pharma editor Lecia Bushak and reporter Heerea Rikhraj so the MM+M editorial team can say ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year.

And once again, in lieu of the Trends segment, we bring you an interview from our recent AI Deciphered conference, this time with health futurist John Duffield.

Check us out at: mmm-online.com

 

Follow us: 

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Twitter/X: @MMMnews

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]]> MM+M says 'Goodbye' to 2025 and 'Hello' to 2026 John Duffield, Steve Madden, Jameson Fleming, Lecia Bushak, Heerea Rikhraj, Jack O'Brien 00:48:02 The MM+M editorial team says ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year. The MM+M editorial team says ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year. pharma, medical, marketing, vaccine, medical marketing, healthcare, podcast, ai, mm+m false full cd99fe8a-0ae6-40b0-abff-0e797a4cd2de AI with intention: Responsible innovation in pharma medcomms, a podcast sponsored by The HWP Group Wed, 17 Dec 2025 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Justin Schlemm, Jani Hegarty, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ AI with intention: Responsible innovation in pharma medcomms, a podcast sponsored by The HWP Group Justin Schlemm, Jani Hegarty, Jack O'Brien 00:18:50 In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally — not as a trend, but with rigor, oversight and deep respect for the science and compliance that pharma demands. They discuss how AI is already helping HWP teams extract insights, and stay current on therapeutic trends — all within a strong framework of governance, integrity and human-in-the-loop quality control. The conversation explores how to separate novelty from necessity, and how life-science partners can confidently prepare for an AI-enabled future. In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally — not as a trend, but with rigor, oversight and deep respect for the science and compliance that pharma demands. They discuss how AI is already helping HWP teams extract insights, and stay current on therapeutic trends — all within a strong framework of governance, integrity and human-in-the-loop quality control. The conversation explores how to separate novelty from necessity, and how life-science partners can confidently prepare for an AI-enabled future. partner content, medical marketing false bonus 881d9c91-59b0-4e7c-882a-a52b5d6e9c5f Meet the 'GLP-1 evangelist' 2026 is going to be an exciting year for the GLP-1 space – you know it and I know it.

Long dominated by the likes of Eli Lilly and Novo Nordisk, several other drugmakers are expected to challenge for market share. More drugmakers are coming in for a slice of that increasingly lucrative pie.

We can never get enough conversation around GLP-1s, which is why we’re capping 2025 with one more interview about this powerful class of drugs.

​Katie Chlada, managing director at M+C Saatchi North America, joins us as our final podcast guest of the year. 

A self-described “GLP-1 evangelist” and “nerd,” Katie spoke with managing editor Jack O’Brien about what the future holds for these drugs, the access and affordability obstacles facing patients and how medical marketers can better communicate about these medications.

And for our Trends segment, we have an interview from our recent AI Deciphered conference with Ian Cohen, head of creative and content, global communications at Ford Motor Company.

Check us out at: mmm-online.com

 

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]]> Wed, 17 Dec 2025 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Katie Chlada, Ian Cohen, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ 2026 is going to be an exciting year for the GLP-1 space – you know it and I know it.

Long dominated by the likes of Eli Lilly and Novo Nordisk, several other drugmakers are expected to challenge for market share. More drugmakers are coming in for a slice of that increasingly lucrative pie.

We can never get enough conversation around GLP-1s, which is why we’re capping 2025 with one more interview about this powerful class of drugs.

​Katie Chlada, managing director at M+C Saatchi North America, joins us as our final podcast guest of the year. 

A self-described “GLP-1 evangelist” and “nerd,” Katie spoke with managing editor Jack O’Brien about what the future holds for these drugs, the access and affordability obstacles facing patients and how medical marketers can better communicate about these medications.

And for our Trends segment, we have an interview from our recent AI Deciphered conference with Ian Cohen, head of creative and content, global communications at Ford Motor Company.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Meet the 'GLP-1 evangelist' Katie Chlada, Ian Cohen, Jack O'Brien, Lecia Bushak 00:31:04 A self-described “GLP-1 evangelist,” M+C Saatchi North America managing director Katie Chlada joins us as our final podcast guest of 2025. A self-described “GLP-1 evangelist,” M+C Saatchi North America managing director Katie Chlada joins us as our final podcast guest of 2025. pharma, medical, ford, marketing, glp-1, advertising false full 4c67bef7-dc4c-4b97-8583-648899394888 Why Tori Spelling is raising awareness of inflammatory skin conditions Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author Tori Spelling.

Earlier this fall, Tori spoke with People magazine about her own episodic eczema flare-ups in adulthood, how Stella has experienced bullying related to her chronic eczema and how the pair have become more confident while embarking on their respective skincare journeys.

By publicly sharing their patient stories, Tori and Stella have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign. 

The effort elevates their experiences while also drawing attention to how Arcutis’ Zoryve – a once-daily, nonsteroidal topical – offers patients with inflammatory skin conditions another effective treatment option.  

This week, pharma editor Lecia Bushak speaks with Arcutis CEO Frank Watanabe about the drugmaker’s partnership with Spelling, how the effort aims to raise awareness of inflammatory skin conditions and what the drugmaker’s growth strategy looks like heading into 2026.

And for our Trends segment, we’re joined by editor-in-chief Jameson Fleming to discuss the medical marketing implications from Omnicom’s takeover of IPG.

Check us out at: mmm-online.com

 

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]]> Wed, 10 Dec 2025 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Frank Watanabe, Heerea Rikhraj, Jameson Fleming, Lecia Bushak, Steve Madden, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author Tori Spelling.

Earlier this fall, Tori spoke with People magazine about her own episodic eczema flare-ups in adulthood, how Stella has experienced bullying related to her chronic eczema and how the pair have become more confident while embarking on their respective skincare journeys.

By publicly sharing their patient stories, Tori and Stella have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign. 

The effort elevates their experiences while also drawing attention to how Arcutis’ Zoryve – a once-daily, nonsteroidal topical – offers patients with inflammatory skin conditions another effective treatment option.  

This week, pharma editor Lecia Bushak speaks with Arcutis CEO Frank Watanabe about the drugmaker’s partnership with Spelling, how the effort aims to raise awareness of inflammatory skin conditions and what the drugmaker’s growth strategy looks like heading into 2026.

And for our Trends segment, we’re joined by editor-in-chief Jameson Fleming to discuss the medical marketing implications from Omnicom’s takeover of IPG.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Why Tori Spelling is raising awareness of inflammatory skin conditions Frank Watanabe, Heerea Rikhraj, Jameson Fleming, Lecia Bushak, Steve Madden, Jack O'Brien 00:44:26 By publicly sharing their patient stories, actress Tori Spelling and daughter Stella McDermott have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign. By publicly sharing their patient stories, actress Tori Spelling and daughter Stella McDermott have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign. arcutis, pharma, zoryve, eczema, marketing, 90210, podcast, tori spelling, mm+m false full d8bca20f-7c81-42e8-b7fe-db99e51ed267 Beyond the algorithm: What AI-powered audience intelligence really means in 2026, a podcast sponsored by Inizio Evoke Mon, 8 Dec 2025 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jamie Avallone, Iris Lin, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Beyond the algorithm: What AI-powered audience intelligence really means in 2026, a podcast sponsored by Inizio Evoke Jamie Avallone, Iris Lin, Jack O'Brien 00:17:23 As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being overlooked and what’s next for HCP and patient insights. As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being overlooked and what’s next for HCP and patient insights. partner content, medical marketing false bonus 9b6092ed-3d62-4a05-b3b9-859112faa7b4 One year since the UnitedHealthcare CEO killing – how it changed health brands' messaging How do you measure a year? 

Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed. 

We already know of some of the changes at the leadership level – namely the appointment of Dana Maiman as CEO of the new Omnicom Health. 

Now shortly before that deal was announced late last year, another seismic event rattled the medical marketing status quo. 

On December 4, 2024, UnitedHealthcare CEO Brian Thompson was shot and killed outside the New York Hilton Midtown.

His death and the subsequent arrest of Luigi Mangione – who was indicted of first-degree murder among a number of federal and state charges – caused an unprecedented, impassioned conversation about the high cost and limited access of healthcare in America.

On today’s episode, reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book – The Borderless Healthcare Revolution – as well as her thoughts on the evolving state of the health tech landscape.

Then for our Trends segment, we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO and how health brands have changed how they communicate and interact with the public. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 3 Dec 2025 15:45:10 +0000 Bill.Fitzpatrick@haymarketmedia.com (Sarah Matt, Jack O'Brien, Steve Madden, Heerea Rikhraj, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ How do you measure a year? 

Nearly one year after it was first announced, the Omnicom-IPG megamerger has finally closed. 

We already know of some of the changes at the leadership level – namely the appointment of Dana Maiman as CEO of the new Omnicom Health. 

Now shortly before that deal was announced late last year, another seismic event rattled the medical marketing status quo. 

On December 4, 2024, UnitedHealthcare CEO Brian Thompson was shot and killed outside the New York Hilton Midtown.

His death and the subsequent arrest of Luigi Mangione – who was indicted of first-degree murder among a number of federal and state charges – caused an unprecedented, impassioned conversation about the high cost and limited access of healthcare in America.

On today’s episode, reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book – The Borderless Healthcare Revolution – as well as her thoughts on the evolving state of the health tech landscape.

Then for our Trends segment, we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO and how health brands have changed how they communicate and interact with the public. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> One year since the UnitedHealthcare CEO killing – how it changed health brands' messaging Sarah Matt, Jack O'Brien, Steve Madden, Heerea Rikhraj, Lecia Bushak 00:41:46 Reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book and we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO. Reporter Heerea Rikhraj interviews Dr. Sarah Matt, a surgeon turned health technology strategist, about the upcoming release of her new book and we reflect on the one-year anniversary of the killing of the UnitedHealthcare CEO. creative, pharma, medical, marketing, healthcare, podcast, united false full 473 aa09249f-fe66-45a0-8eb3-7e68f8bc088e It’s GO Time: Turning science into momentum, a podcast sponsored by Genicos Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s new positioning and its rallying cry:“It’s GO Time.”

The discussion explores how Genicos helps small and midsize biopharma (SMID) companies bring breakthrough therapies to market — faster, smarter and with purpose. Eschenbach and Kirk unpack what “GO” means as an ethos, not just a tagline; why emerging biotechs are their ideal partners; and how Genicos blends scientific depth and creative firepower to accelerate launches and impact patient outcomes. 

Check us out at: mmm-online.com

 

Follow us: 

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]]> Mon, 1 Dec 2025 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Cathy Eschenbach, John Kirk, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s new positioning and its rallying cry:“It’s GO Time.”

The discussion explores how Genicos helps small and midsize biopharma (SMID) companies bring breakthrough therapies to market — faster, smarter and with purpose. Eschenbach and Kirk unpack what “GO” means as an ethos, not just a tagline; why emerging biotechs are their ideal partners; and how Genicos blends scientific depth and creative firepower to accelerate launches and impact patient outcomes. 

Check us out at: mmm-online.com

 

Follow us: 

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Twitter/X: @MMMnews

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]]> It’s GO Time: Turning science into momentum, a podcast sponsored by Genicos Cathy Eschenbach, John Kirk, Jack O'Brien 00:13:32 Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s new positioning and its rallying cry:“It’s GO Time.” Hosted by MM+M, this episode brings together Cathy Eschenbach, SVP, group account director of Genicos, powered by Syneos Health, and John Kirk, SVP, group creative director of Genicos, powered by Syneos Health, for a conversation about the agency’s new positioning and its rallying cry:“It’s GO Time.” false bonus 9302ef07-96c6-488b-ab39-37ca1cf55c10 4A’s CEO Justin Thomas-Copeland thinks digital marketing can reimagine healthcare Justin Thomas-Copeland is the CEO of the 4As, but key aspects of his career arc are defined by leadership assignments in the world of healthcare.

Before he ascended to the top spot at the ad industry’s leading trade association, Justin lived the best of both worlds in healthcare: working brandside and at an agency supporting pharma clients.

In the early 2010s, he served as chief digital officer, Europe for Novartis – developing the Swiss drugmaker’s first digital strategy. 

From there, he rejoined the agency world as the managing director and global client lead for Team Novartis at Wunderman EMEA.

At the end of the decade, he served as global CEO of OPMG Health at Omnicom Precision Marketing Group.

MM+M editor-in-chief Jameson Fleming brings us an extended conversation with Justin about what his early experience as a health leader taught him about advertising and why thinks digital marketing can reimagine health brands.

And for our Trends segment, we’re talking about Secretary Kennedy’s admission that he personally directed the Centers for Disease Control and Prevention to change its guidance on the link between vaccines and autism.
 

Check us out at: mmm-online.com

 

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]]> Wed, 26 Nov 2025 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Justin Thomas-Copeland, Jameson Fleming, Jack O'Brien, Lecia Bushak, Heerea Rikhraj, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Justin Thomas-Copeland is the CEO of the 4As, but key aspects of his career arc are defined by leadership assignments in the world of healthcare.

Before he ascended to the top spot at the ad industry’s leading trade association, Justin lived the best of both worlds in healthcare: working brandside and at an agency supporting pharma clients.

In the early 2010s, he served as chief digital officer, Europe for Novartis – developing the Swiss drugmaker’s first digital strategy. 

From there, he rejoined the agency world as the managing director and global client lead for Team Novartis at Wunderman EMEA.

At the end of the decade, he served as global CEO of OPMG Health at Omnicom Precision Marketing Group.

MM+M editor-in-chief Jameson Fleming brings us an extended conversation with Justin about what his early experience as a health leader taught him about advertising and why thinks digital marketing can reimagine health brands.

And for our Trends segment, we’re talking about Secretary Kennedy’s admission that he personally directed the Centers for Disease Control and Prevention to change its guidance on the link between vaccines and autism.
 

Check us out at: mmm-online.com

 

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]]> 4A’s CEO Justin Thomas-Copeland thinks digital marketing can reimagine healthcare Justin Thomas-Copeland, Jameson Fleming, Jack O'Brien, Lecia Bushak, Heerea Rikhraj, Steve Madden 00:44:59 MM+M editor-in-chief Jameson Fleming brings us an extended conversation with 4As CEO Justin Thomas-Copeland. MM+M editor-in-chief Jameson Fleming brings us an extended conversation with 4As CEO Justin Thomas-Copeland. 4as, pharma, medical media, medical marketing, podcast, advertising, mm+m false full 472 d66b207e-eb3a-482d-abc9-91567476439b Healthcare is being transformed by AI, whether you like it or not If you didn’t attend Haymarket Media’s second annual AI Deciphered conference last week in New York, I’ll be frank: you missed out.

The daylong event featured a bevy of programming designed to help agency executives and brand-side leaders understand the evolving impact of AI on the advertising industry across all sectors.

This week, pharma editor Lecia Bushak brings us a pair of interviews from the AI Deciphered conference. 

First up is Chris Wiggins, chief data scientist at The New York Times and an associate professor in the Data Science Institute at Columbia University. Chris headlined the conference’s keynote discussion – How Data and AI Will Change Marcomms. 

Additionally, Lecia had the chance to speak with  Kelly Kavanagh, senior director of integrated marketing and media at Haleon, after she appeared on my panel – The New Path to a Healthy Reputation.

For Trends, managing editor Jack O’Brien and editor-at-large Steve Madden unpack medical marketing’s latest buzzword: “patient-centricity.”

Music: “Deep Reflection” by DP and Triple Scoop Music.

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]]> Thu, 20 Nov 2025 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Chris Wiggins, Kelly Kavanaugh, Jack O'Brien, Steve Madden, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ If you didn’t attend Haymarket Media’s second annual AI Deciphered conference last week in New York, I’ll be frank: you missed out.

The daylong event featured a bevy of programming designed to help agency executives and brand-side leaders understand the evolving impact of AI on the advertising industry across all sectors.

This week, pharma editor Lecia Bushak brings us a pair of interviews from the AI Deciphered conference. 

First up is Chris Wiggins, chief data scientist at The New York Times and an associate professor in the Data Science Institute at Columbia University. Chris headlined the conference’s keynote discussion – How Data and AI Will Change Marcomms. 

Additionally, Lecia had the chance to speak with  Kelly Kavanagh, senior director of integrated marketing and media at Haleon, after she appeared on my panel – The New Path to a Healthy Reputation.

For Trends, managing editor Jack O’Brien and editor-at-large Steve Madden unpack medical marketing’s latest buzzword: “patient-centricity.”

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Healthcare is being transformed by AI, whether you like it or not Chris Wiggins, Kelly Kavanaugh, Jack O'Brien, Steve Madden, Lecia Bushak 00:32:03 Pharma editor Lecia Bushak brings us a pair of interviews from Haymarket Media’s second annual AI Deciphered conference. Pharma editor Lecia Bushak brings us a pair of interviews from Haymarket Media’s second annual AI Deciphered conference. data, media, ny times, medical marketing, healthcare, podcast, ai, mm+m false full 471 ff0f1398-96de-4f5e-b9ba-72513c73bce7 AI and GLP-1s: An update on the forces reshaping medical marketing AI and GLP-1s.

As a healthcare reporter, we often get asked: ‘What are the top industry trends that brand and agency leaders are most focused on?’ 

And that’s our response: AI and GLP-1s.

Luckily for you, this week’s episode provides a taste of both.

Our feature interview this week is an in-person conversation between managing editor Jack O’Brien and Curtis Sparrer, principal and co-founder of Bospar PR.

Curtis flew in from San Francisco to preview the MM+M tracks at Haymarket Media’s second annual AI Deciphered conference on Thursday. 

(Please note, last minute tickets are still available!)

For Trends, pharma editor Lecia Bushak and editor-at-large Steve Madden get you up to speed on the week that was in GLP-1-land: from Pfizer muscling out Novo Nordisk for obesity drug developer Metsera, to the White House’s drug pricing deal with Novo and Eli Lilly.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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]]> Wed, 12 Nov 2025 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Curtis Sparrer, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ AI and GLP-1s.

As a healthcare reporter, we often get asked: ‘What are the top industry trends that brand and agency leaders are most focused on?’ 

And that’s our response: AI and GLP-1s.

Luckily for you, this week’s episode provides a taste of both.

Our feature interview this week is an in-person conversation between managing editor Jack O’Brien and Curtis Sparrer, principal and co-founder of Bospar PR.

Curtis flew in from San Francisco to preview the MM+M tracks at Haymarket Media’s second annual AI Deciphered conference on Thursday. 

(Please note, last minute tickets are still available!)

For Trends, pharma editor Lecia Bushak and editor-at-large Steve Madden get you up to speed on the week that was in GLP-1-land: from Pfizer muscling out Novo Nordisk for obesity drug developer Metsera, to the White House’s drug pricing deal with Novo and Eli Lilly.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> AI and GLP-1s: An update on the forces reshaping medical marketing Jack O'Brien, Curtis Sparrer, Lecia Bushak 00:40:50 Just as ChatGPT has upended the creative and strategic workflows for medical marketing agencies and their health brand clients – weight-loss drugs have fundamentally redefined the approach to obesity in America. Just as ChatGPT has upended the creative and strategic workflows for medical marketing agencies and their health brand clients – weight-loss drugs have fundamentally redefined the approach to obesity in America. pharma, bospar, marketing, pr, mm+m false full 470 367da937-baa7-465b-ac4a-c303aab38377 2025 MM+M Media Summit keynote with Reddit's Jess Calef Broadcasting from the Convene in midtown Manhattan, managing editor Jack O’Brien hosts the morning keynote session with Reddit's Jess Calef and R/nursing moderator Meg Dunning from the 2025 MM+M Media Summit.

The pair underscore why the 20-year-old social media platform is having a moment among the medical marketing community and how health brands can maximize their ad dollars there.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Fri, 7 Nov 2025 17:09:54 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jess Calef, Meg Dunning, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Broadcasting from the Convene in midtown Manhattan, managing editor Jack O’Brien hosts the morning keynote session with Reddit's Jess Calef and R/nursing moderator Meg Dunning from the 2025 MM+M Media Summit.

The pair underscore why the 20-year-old social media platform is having a moment among the medical marketing community and how health brands can maximize their ad dollars there.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> 2025 MM+M Media Summit keynote with Reddit's Jess Calef Jess Calef, Meg Dunning, Jack O'Brien 00:32:02 Listen to the morning keynote session with Reddit's Jess Calef from the 2025 MM+M Media Summit. Listen to the morning keynote session with Reddit's Jess Calef from the 2025 MM+M Media Summit. media summit, pharma, media, reddit, healthcare, mm+m false full 469 79de4f2d-e265-4de8-9583-919cfa31f33f Haymarket Media’s 2025 AI Deciphered conference preview AI Deciphered is back for a second year!

On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.

Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.

The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global head of generative AI at The Coca-Cola Company.

To preview the second annual AI Deciphered conference are the three editorial leads from Haymarket Media: PRWeek editorial director Steve Barrett, Campaign editor-in-chief Luz Corona and MM+M editor-in-chief Jameson Fleming.

Register here for tickets to the 2025 AI Deciphered conference.

Check us out at: mmm-online.com

 

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]]> Thu, 6 Nov 2025 19:23:44 +0000 Bill.Fitzpatrick@haymarketmedia.com (Luz Corona, Jack O'Brien, Jameson Fleming, Steve Barrett) https://www.mmm-online.com/the-mmm-podcast/ AI Deciphered is back for a second year!

On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.

Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.

The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global head of generative AI at The Coca-Cola Company.

To preview the second annual AI Deciphered conference are the three editorial leads from Haymarket Media: PRWeek editorial director Steve Barrett, Campaign editor-in-chief Luz Corona and MM+M editor-in-chief Jameson Fleming.

Register here for tickets to the 2025 AI Deciphered conference.

Check us out at: mmm-online.com

 

Follow us: 

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Haymarket Media’s 2025 AI Deciphered conference preview Luz Corona, Jack O'Brien, Jameson Fleming, Steve Barrett 00:20:08 AI Deciphered is back for a second year. Here are some AI-focused themes leaders can expect at the daylong conference. AI Deciphered is back for a second year. Here are some AI-focused themes leaders can expect at the daylong conference. conference, prweek, campagin, podcast, ai decipherd, ai, mm+m false full 468 abd796ec-7230-4527-ad46-a7855dfaace4 Digital DTC advertising in the evolving legal and regulatory environment, a podcast sponsored by IQVIA Wed, 5 Nov 2025 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Devyani Biswal, Luk Arbuckle, David Reim, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Digital DTC advertising in the evolving legal and regulatory environment, a podcast sponsored by IQVIA Devyani Biswal, Luk Arbuckle, David Reim, Lecia Bushak 00:30:55 Join speakers from IQVIA Digital and IQVIA Applied AI Science as they discuss DTC marketing and governance as we head into 2026. Join speakers from IQVIA Digital and IQVIA Applied AI Science as they discuss DTC marketing and governance as we head into 2026. medical marketing, dtc false bonus 59ad0a7e-f53c-4ad8-b1de-8e36ba5b1108 Movember is here but brands still need to do more for men’s health How many MM+M Podcast listeners are currently growing mustaches?

This is our first episode of November, also known as Movember, the annual 
monthlong event raising awareness of men’s health.

The most well-known aspect of Movember is growing a mustache in a bid to elevate the profile of some highly stigmatized health topics like prostate cancer, infertility or behavioral issues.

Yet for all the progress achieved and charity dollars raised, the Movember Foundation is always looking for more brands to step forward and support the cause.

On this week’s episode, managing editor Jack O’Brien speaks with BBD Perfect Storm Health managing partner Nick Dutnall about how brands need to step up their efforts around men’s health – not only during Movember but throughout the rest of the year.

Plus, we have a few live hits from the 2025 MM+M Media Summit.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 5 Nov 2025 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Nick Dutnall, Gaeten Akinrolabu, Caty Reid, Andrew Lyle, Kate Calabrese, Lecia Bushak, Jack O'Brien, Heerea Rikhraj, Craig Haines) https://www.mmm-online.com/the-mmm-podcast/ How many MM+M Podcast listeners are currently growing mustaches?

This is our first episode of November, also known as Movember, the annual 
monthlong event raising awareness of men’s health.

The most well-known aspect of Movember is growing a mustache in a bid to elevate the profile of some highly stigmatized health topics like prostate cancer, infertility or behavioral issues.

Yet for all the progress achieved and charity dollars raised, the Movember Foundation is always looking for more brands to step forward and support the cause.

On this week’s episode, managing editor Jack O’Brien speaks with BBD Perfect Storm Health managing partner Nick Dutnall about how brands need to step up their efforts around men’s health – not only during Movember but throughout the rest of the year.

Plus, we have a few live hits from the 2025 MM+M Media Summit.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Movember is here but brands still need to do more for men’s health Nick Dutnall, Gaeten Akinrolabu, Caty Reid, Andrew Lyle, Kate Calabrese, Lecia Bushak, Jack O'Brien, Heerea Rikhraj, Craig Haines 00:52:49 BBD Perfect Storm Health managing partner Nick Dutnall discusses how brands need to step up their efforts around men’s health – not only during Movember but throughout the rest of the year. BBD Perfect Storm Health managing partner Nick Dutnall discusses how brands need to step up their efforts around men’s health – not only during Movember but throughout the rest of the year. media summit, november, bbd perfect storm health, pharma, marketing, movember, mm+m false full 467 93a20ba3-d81e-47c1-b550-5d03d983b73c We’re still not done talking about breast cancer Reporter Heerea Rikhraj talks with Sommer Bazuro, PhD, chief medical officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine about why women receiving breast cancer diagnoses at a younger age in 2025, and how campaigns and education efforts need to evolve to prevent these diagnoses for younger women. 

Check us out at: mmm-online.com

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]]> Fri, 31 Oct 2025 17:46:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (Sommer Bazuro, Ricki Fairley, Dr. Adriana Kahn, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Reporter Heerea Rikhraj talks with Sommer Bazuro, PhD, chief medical officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine about why women receiving breast cancer diagnoses at a younger age in 2025, and how campaigns and education efforts need to evolve to prevent these diagnoses for younger women. 

Check us out at: mmm-online.com

Follow us: 

YouTube: @MMM-online
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Instagram: @MMMnewsonline
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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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]]> We’re still not done talking about breast cancer Sommer Bazuro, Ricki Fairley, Dr. Adriana Kahn, Heerea Rikhraj 00:36:58 Sommer Bazuro, PhD, Chief Medical Officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine chat about the ever-evolving breast cancer campaign space. Sommer Bazuro, PhD, Chief Medical Officer at IPG Health, Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance and Dr. Adriana Kahn, Yale School of Medicine chat about the ever-evolving breast cancer campaign space. breast cancer, medical marketing false full 466 8ff1c487-6dae-4692-90a0-3844ff1fb52c “Media: You’re probably doing it wrong!” Sponsored by Evolvics Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, powered by Syneos Health, and Chris Tuleya, EVP of media at Evolvics, for a candid conversation on why most brands are getting media reporting wrong. Too often, marketers focus on vanity metrics such as clicks and impressions, numbers that look good on a dashboard but fail to connect with real business outcomes. Nelson and Tuleya will unpack why traditional reporting falls short, how interactive, real-time approaches are reshaping decision-making and what it means to go beyond dashboards and PowerPoints to create truly integrated performance intelligence. 


 

Check us out at: mmm-online.com

 

Follow us: 

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]]> Thu, 30 Oct 2025 15:39:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (Chris Tuleya, Oliver Nelson, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, powered by Syneos Health, and Chris Tuleya, EVP of media at Evolvics, for a candid conversation on why most brands are getting media reporting wrong. Too often, marketers focus on vanity metrics such as clicks and impressions, numbers that look good on a dashboard but fail to connect with real business outcomes. Nelson and Tuleya will unpack why traditional reporting falls short, how interactive, real-time approaches are reshaping decision-making and what it means to go beyond dashboards and PowerPoints to create truly integrated performance intelligence. 


 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> “Media: You’re probably doing it wrong!” Sponsored by Evolvics Chris Tuleya, Oliver Nelson, Jack O'Brien 00:20:36 sponsored, syneos, evolvics false bonus b01177c4-57db-48b4-bd70-f92e7bbbcad2 Health media is at a crossroads The 2025 MM+M Media Summit is back!

As such, our focus for this week’s episode is the state of health media.

To help us navigate an industry in flux, at a crossroads, under a microscope – whatever your analogy of choice – is Bill Veltre, head of media at Deerfield Group.

Leading media operations for a 2025 MM+M Agency 100 honoree, Veltre walks us through the obstacles posed by a growing amount of regulatory changes as well as the evolving role of AI in the industry.

For the Trends segment, we discuss the lawsuit filed by Texas Attorney General Ken Paxton against Kenvue over claims it “deceptively” marketed Tylenol. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Thu, 30 Oct 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Steve Madden, Lecia Bushak, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ The 2025 MM+M Media Summit is back!

As such, our focus for this week’s episode is the state of health media.

To help us navigate an industry in flux, at a crossroads, under a microscope – whatever your analogy of choice – is Bill Veltre, head of media at Deerfield Group.

Leading media operations for a 2025 MM+M Agency 100 honoree, Veltre walks us through the obstacles posed by a growing amount of regulatory changes as well as the evolving role of AI in the industry.

For the Trends segment, we discuss the lawsuit filed by Texas Attorney General Ken Paxton against Kenvue over claims it “deceptively” marketed Tylenol. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Health media is at a crossroads Jack O'Brien, Steve Madden, Lecia Bushak, Jameson Fleming 00:40:43 In light of the 2025 MM+M Media Summit, Deerfield Group’s head of media Bill Veltre talks to us about what’s on his radar. In light of the 2025 MM+M Media Summit, Deerfield Group’s head of media Bill Veltre talks to us about what’s on his radar. deerfield, pharma, tylenol, autism, marketing, podcast, texas, mm+m false full 465 2d368a70-6714-46a0-bcf0-92bfee8fc0d1 Navigating menopause awareness and treatment campaign Reporter Heerea Rikhraj chats with journalist and author Tamsen Fadal about her book, How to Menopause, her menopause documentary The M Factor and how health marketers can bridge the gap between knowledge and awareness of the condition. 

Check us out at: mmm-online.com

 

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]]> Tue, 28 Oct 2025 20:00:53 +0000 Bill.Fitzpatrick@haymarketmedia.com (Tamsen Fadal, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Reporter Heerea Rikhraj chats with journalist and author Tamsen Fadal about her book, How to Menopause, her menopause documentary The M Factor and how health marketers can bridge the gap between knowledge and awareness of the condition. 

Check us out at: mmm-online.com

 

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]]> Navigating menopause awareness and treatment campaign Tamsen Fadal, Heerea Rikhraj 00:13:51 Journalist and author of How to Menopause Tamsen Fadal sheds light on her new book, which guides women through perimenopause and menopause. Journalist and author of How to Menopause Tamsen Fadal sheds light on her new book, which guides women through perimenopause and menopause. menopause, the m factor, podcast, how to menopause, health, mm+m false full 464 59913292-dfa6-433b-b3c3-f81458f9aa74 Inside pharma’s DTP shift, a podcast sponsored by RVO Health Mon, 27 Oct 2025 13:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Suzy Jackson, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Inside pharma’s DTP shift, a podcast sponsored by RVO Health Suzy Jackson, Jack O'Brien 00:22:24 In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience. Plus, who’s driving this shift inside pharma, and the one piece of advice every brand should take into 2026. In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience. Plus, who’s driving this shift inside pharma, and the one piece of advice every brand should take into 2026. false bonus 68f71a6b-bc77-432c-86a5-3fb4dcea576b The NHL season is underway. AstraZeneca and Grey Health want fans to get body checked against cancer. With the 2025-26 NHL season underway, the Florida Panthers have set out to accomplish a three-peat.

Meanwhile, AstraZeneca has another goal in mind.

The British pharma giant is continuing with its decades-long Get Body Checked Against Cancer campaign.

With the assistance of agency partner Grey Health, AstraZeneca is on an ongoing quest to eradicate the stigma around getting screened for cancer and ignite a passion among fans to take a more proactive approach to their health. 

During Advertising Week, reporter Heerea Rikhraj moderated a panel with two leaders from Grey Health – chief creative officer Bruno Rebelo and planning director Astrid Kramm – about the latest iteration of the campaign and how effective it has been in terms of boosting cancer screening rates.

For this week’s podcast, Heerea reconnects with Bruno and Astrid about what else the agency has in the pipeline to support AstraZeneca throughout the season.

And for our Trends segment, we’re talking about how OpenAI’s social media app Sora could disrupt medical marketing.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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]]> Thu, 23 Oct 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Bruno Rebelo, Astrid Kramm, Jameson Fleming, Steve Madden, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ With the 2025-26 NHL season underway, the Florida Panthers have set out to accomplish a three-peat.

Meanwhile, AstraZeneca has another goal in mind.

The British pharma giant is continuing with its decades-long Get Body Checked Against Cancer campaign.

With the assistance of agency partner Grey Health, AstraZeneca is on an ongoing quest to eradicate the stigma around getting screened for cancer and ignite a passion among fans to take a more proactive approach to their health. 

During Advertising Week, reporter Heerea Rikhraj moderated a panel with two leaders from Grey Health – chief creative officer Bruno Rebelo and planning director Astrid Kramm – about the latest iteration of the campaign and how effective it has been in terms of boosting cancer screening rates.

For this week’s podcast, Heerea reconnects with Bruno and Astrid about what else the agency has in the pipeline to support AstraZeneca throughout the season.

And for our Trends segment, we’re talking about how OpenAI’s social media app Sora could disrupt medical marketing.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> The NHL season is underway. AstraZeneca and Grey Health want fans to get body checked against cancer. Bruno Rebelo, Astrid Kramm, Jameson Fleming, Steve Madden, Jack O'Brien 00:44:23 Reporter Heerea Rikhraj reconnects with Grey Health chief creative officer Bruno Rebelo and planning director Astrid Kramm about what the agency has in the pipeline to support AstraZeneca throughout the NHL season. Reporter Heerea Rikhraj reconnects with Grey Health chief creative officer Bruno Rebelo and planning director Astrid Kramm about what the agency has in the pipeline to support AstraZeneca throughout the NHL season. creative, pharma, astrazeneca, nhl, hockey, marketing, grey health, podcast, mm+m false full 463 ca30fa9c-3641-4731-a919-3dd3c0a9a845 Reaching audiences while protecting health data. Plus, Jamie-Lynn Sigler at the MM+M Awards Following a very successful 2025 MM+M Awards, we bring you a special two-part episode.

This week, reporter Heerea Rikhraj brings us an insightful conversation with Blueprint Audiences co-founder Jeremy Mittler about how to reach target audiences while still protecting health data.

In lieu of our regular Trends segments, we bring you some additional audio from the MM+M Awards.

This includes Titanium Award honoree Jamie-Lynn Sigler’s keynote address and several interviews with winners on the red carpet.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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Follow us: 

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]]> Wed, 15 Oct 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jeremy Mittler, Jack O'Brien, Heerea Rikhraj, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Following a very successful 2025 MM+M Awards, we bring you a special two-part episode.

This week, reporter Heerea Rikhraj brings us an insightful conversation with Blueprint Audiences co-founder Jeremy Mittler about how to reach target audiences while still protecting health data.

In lieu of our regular Trends segments, we bring you some additional audio from the MM+M Awards.

This includes Titanium Award honoree Jamie-Lynn Sigler’s keynote address and several interviews with winners on the red carpet.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Reaching audiences while protecting health data. Plus, Jamie-Lynn Sigler at the MM+M Awards Jeremy Mittler, Jack O'Brien, Heerea Rikhraj, Lecia Bushak 00:40:50 Following a conversation about health data privacy, we have Titanium Award honoree Jamie-Lynn Sigler’s keynote address. Following a conversation about health data privacy, we have Titanium Award honoree Jamie-Lynn Sigler’s keynote address. pharma, awards, marketing, podcast, pharma marketing, mm+m false full 462 08d6f902-4168-4c55-a14f-b5cefd353f9d Live from the red carpet at the 2025 MM+M Awards Broadcasting from the floor of the Cipriani Wall Street, managing editor Jack O’Brien and editor-at-large Steve Madden spoke with executives from agencies and pharma brands celebrating medical marketing’s biggest night.

Listen to what medical marketing leaders told MM+M about the top industry trends before 2025 MM+M Awards got underway.

 

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]]> Fri, 10 Oct 2025 17:41:29 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Broadcasting from the floor of the Cipriani Wall Street, managing editor Jack O’Brien and editor-at-large Steve Madden spoke with executives from agencies and pharma brands celebrating medical marketing’s biggest night.

Listen to what medical marketing leaders told MM+M about the top industry trends before 2025 MM+M Awards got underway.

 

Check us out at: mmm-online.com

 

Follow us: 

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Live from the red carpet at the 2025 MM+M Awards Jack O'Brien, Steve Madden 00:18:09 Listen to what medical marketing leaders had to say about the top industry trends before the 2025 MM+M Awards got underway. Listen to what medical marketing leaders had to say about the top industry trends before the 2025 MM+M Awards got underway. pharma, red carpet, awards, marketing, podcast, mm+m false full 461 7ff3a5ef-d75e-49bd-a5e2-d30bcee68865 Previewing the 2025 MM+M Awards with Jury Chair Meghan Rivera Thursday is the year’s biggest night in medical marketing.

Ahead of the 2025 MM+M Awards, Jury Chair Meghan Rivera discusses the top pharma advertising work nominated for honors.

Without spoiling the results, Rivera provides industry leaders with a sense of what differentiated some of the health submissions from the rest of the field and earned accolades.

Then during the Trends segment, members of the editorial team take stock of the AI tools recently rolled out by medical marketing agencies and whether they cut the mustard.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

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]]> Wed, 8 Oct 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Meghan Rivera, Heerea Rikhraj, Jameson Fleming, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Thursday is the year’s biggest night in medical marketing.

Ahead of the 2025 MM+M Awards, Jury Chair Meghan Rivera discusses the top pharma advertising work nominated for honors.

Without spoiling the results, Rivera provides industry leaders with a sense of what differentiated some of the health submissions from the rest of the field and earned accolades.

Then during the Trends segment, members of the editorial team take stock of the AI tools recently rolled out by medical marketing agencies and whether they cut the mustard.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Previewing the 2025 MM+M Awards with Jury Chair Meghan Rivera Meghan Rivera, Heerea Rikhraj, Jameson Fleming, Lecia Bushak, Jack O'Brien 00:37:58 MM+M Awards Jury Chair Meghan Rivera previews the year’s biggest night in medical marketing. MM+M Awards Jury Chair Meghan Rivera previews the year’s biggest night in medical marketing. pharma, awards, medical media, marketing, medical marketing, mm+m false full 460 64399c58-df50-4026-852d-a925f43c866e How healthcare companies partner with private equity In this new series, MM+M explores the growing presence of private equity in the healthcare world. Host Heerea Rikhraj connects with Tom Donnelly of Supreme Group and Liz Kanter of Pivot Design to explore how private equity is transforming healthcare marketing. They share how their partnership with Trinity Hunt formed, how it enabled growth and how it helped them access resources while keeping creativity and culture at the forefront. The conversation also touches on common perceptions of private equity, the value of transparency and trust, and why the right partner can help healthcare organizations reach their full potential.

Check us out at: mmm-online.com

Follow us: 
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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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]]> Tue, 7 Oct 2025 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Tom Donnelly, Liz Kanter, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ In this new series, MM+M explores the growing presence of private equity in the healthcare world. Host Heerea Rikhraj connects with Tom Donnelly of Supreme Group and Liz Kanter of Pivot Design to explore how private equity is transforming healthcare marketing. They share how their partnership with Trinity Hunt formed, how it enabled growth and how it helped them access resources while keeping creativity and culture at the forefront. The conversation also touches on common perceptions of private equity, the value of transparency and trust, and why the right partner can help healthcare organizations reach their full potential.

Check us out at: mmm-online.com

Follow us: 
YouTube: @MMM-online
TikTok: @MMMnews
Instagram: @MMMnewsonline
Twitter/X: @MMMnews
LinkedIn: MM+M

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Check us out at: mmm-online.com

 

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]]> How healthcare companies partner with private equity Tom Donnelly, Liz Kanter, Heerea Rikhraj 00:32:25 Supreme Group’s CEO Tom Donnelly and Pivot Design’s president Liz Kanter discuss the power of private equity partnerships, how they started working with private equity and how the partnerships have impacted their businesses. Supreme Group’s CEO Tom Donnelly and Pivot Design’s president Liz Kanter discuss the power of private equity partnerships, how they started working with private equity and how the partnerships have impacted their businesses. private equity, medical marketing false full 459 fb884ed3-0650-4e55-a0ec-2e8298f53f78 Defending neurodiversity in the face of Trump’s Tylenol-autism claims It’s been just over a week since the Trump administration very publicly claimed that Tylenol usage is linked to an increased rate of autism.

Based on dubious evidence, the White House asserted that acetaminophen – the active ingredient in Tylenol – is what’s behind the “current autism epidemic.”

For all of the bluster and upheaval that arose from the communications coming out of 1600 Pennsylvania Avenue, there are real lessons to be learned for health brands and medical marketers on a professional level.

However, on a personal level, there is also plenty that can be learned from those living on the spectrum or caring for those who do.

On this episode, managing editor Jack O’Brien moderates an in-depth, critical conversation about the Tylenol-autism controversy between editor-in-chief Jameson Fleming and Rachel Lowenstein, co-founder and chief creative officer of the Neu Project, a creative consultancy.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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]]> Tue, 30 Sep 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Rachel Lowenstein, Jack O'Brien, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ It’s been just over a week since the Trump administration very publicly claimed that Tylenol usage is linked to an increased rate of autism.

Based on dubious evidence, the White House asserted that acetaminophen – the active ingredient in Tylenol – is what’s behind the “current autism epidemic.”

For all of the bluster and upheaval that arose from the communications coming out of 1600 Pennsylvania Avenue, there are real lessons to be learned for health brands and medical marketers on a professional level.

However, on a personal level, there is also plenty that can be learned from those living on the spectrum or caring for those who do.

On this episode, managing editor Jack O’Brien moderates an in-depth, critical conversation about the Tylenol-autism controversy between editor-in-chief Jameson Fleming and Rachel Lowenstein, co-founder and chief creative officer of the Neu Project, a creative consultancy.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

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]]> Defending neurodiversity in the face of Trump’s Tylenol-autism claims Rachel Lowenstein, Jack O'Brien, Jameson Fleming 00:36:54 MM+M offers a measured, nuanced response to the Trump administration’s public claim that Tylenol usage is linked to an increased rate of autism. MM+M offers a measured, nuanced response to the Trump administration’s public claim that Tylenol usage is linked to an increased rate of autism. trump, pharma, tylenol, autism, the neu project, meds, healthcare, podcast, rfk, mm+m false full 458 3680ede2-3b5f-4bc6-881a-0145d4e0e89f Publicis Health Media invests for the future and the White House links Tylenol to autism Medical marketing is faced with gale-force winds of uncertainty, so we’re going to spend most of this week’s episode focused on the industry’s future but in two distinct ways.

For our feature interview, we’re joined by recurring guest Andrea Palmer, the CEO of Publicis Health Media, as well as Brad Liebow, who recently jumped from Spark Foundry to become PHM’s first chief investment officer.

The pair explain why the position was established, how it is designed to further differentiate PHM from other medical marketing agencies and how they assess the modern health media landscape.

After that is our Trends segment, where we’ll discuss the Trump administration’s press conference tying the usage of Tylenol among pregnant women to the rise in cases of autism.

The announcement, while widely-expected, was presented to the American people without solid evidence – so we’ll dive into what it all means for health brands like Tylenol manufacturer Kenvue as well as medical marketers and HCPs.

We’ll also do a bit of housecleaning on those Untitled Letters from the FDA as part of the ongoing DTC pharma ad crackdown. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

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]]> Wed, 24 Sep 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Brad Liebow, Andrea Palmer, Lecia Bushak, Jack O'Brien, Steve Madden, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ Medical marketing is faced with gale-force winds of uncertainty, so we’re going to spend most of this week’s episode focused on the industry’s future but in two distinct ways.

For our feature interview, we’re joined by recurring guest Andrea Palmer, the CEO of Publicis Health Media, as well as Brad Liebow, who recently jumped from Spark Foundry to become PHM’s first chief investment officer.

The pair explain why the position was established, how it is designed to further differentiate PHM from other medical marketing agencies and how they assess the modern health media landscape.

After that is our Trends segment, where we’ll discuss the Trump administration’s press conference tying the usage of Tylenol among pregnant women to the rise in cases of autism.

The announcement, while widely-expected, was presented to the American people without solid evidence – so we’ll dive into what it all means for health brands like Tylenol manufacturer Kenvue as well as medical marketers and HCPs.

We’ll also do a bit of housecleaning on those Untitled Letters from the FDA as part of the ongoing DTC pharma ad crackdown. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Publicis Health Media invests for the future and the White House links Tylenol to autism Brad Liebow, Andrea Palmer, Lecia Bushak, Jack O'Brien, Steve Madden, Jameson Fleming 00:45:04 Recurring guest Andrea Palmer, the CEO of Publicis Health Media, as well as Brad Liebow, who recently jumped from Spark Foundry to become PHM’s first chief investment officer, discuss the agency’s plans for the future. Recurring guest Andrea Palmer, the CEO of Publicis Health Media, as well as Brad Liebow, who recently jumped from Spark Foundry to become PHM’s first chief investment officer, discuss the agency’s plans for the future. pharma, media, phm, marketing, publicis, healthcare, podcast, health, mm+m false full 457 a98dc87e-ab2b-4461-8bc4-67e690a0ddf3 What happens when you stop taking GLP-1s? Plus, the DTC pharma ad crackdown begins. If there are two topics medical marketers can’t get enough of, it’s GLP-1s and the ongoing crackdown on DTC pharma ads. 

This week’s episode of the MM+M Podcast delves into what happens when patients stop taking GLP-1s as well as how the first week of the Trump administration’s enhanced enforcement of restrictions on DTC pharma ads has gone.

To start the episode, reporter Heerea Rikhraj brings us a conversation with Dr. Innocent Clement, CEO and founder of CIBA Health, about what happens after people stop taking these powerful, life-changing drugs as well as what medical marketers can do to fill the gap for education.

And for our Trends segment, we analyze the Trump administration’s proposed crackdown on DTC pharma ads and how an ad for AstraZeneca’s at-home flu vaccine led to a warning letter from the FDA. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

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]]> Wed, 17 Sep 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Innocent Clement, Steve Madden, Heerea Rikhraj, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ If there are two topics medical marketers can’t get enough of, it’s GLP-1s and the ongoing crackdown on DTC pharma ads. 

This week’s episode of the MM+M Podcast delves into what happens when patients stop taking GLP-1s as well as how the first week of the Trump administration’s enhanced enforcement of restrictions on DTC pharma ads has gone.

To start the episode, reporter Heerea Rikhraj brings us a conversation with Dr. Innocent Clement, CEO and founder of CIBA Health, about what happens after people stop taking these powerful, life-changing drugs as well as what medical marketers can do to fill the gap for education.

And for our Trends segment, we analyze the Trump administration’s proposed crackdown on DTC pharma ads and how an ad for AstraZeneca’s at-home flu vaccine led to a warning letter from the FDA. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> What happens when you stop taking GLP-1s? Plus, the DTC pharma ad crackdown begins. Innocent Clement, Steve Madden, Heerea Rikhraj, Jack O'Brien, Lecia Bushak 00:44:51 A healthcare exec answers your burning questions about what happens after people stop taking GLP-1s. A healthcare exec answers your burning questions about what happens after people stop taking GLP-1s. creative, pharma, media, medical media, marketing, medical marketing, podcast, glp-1, advertising, mm+m false full 456 28312d38-1a4f-4495-b4d3-e43ee6fa03b0 Empathy decoded: What drives healthcare decisions?, a podcast sponsored by Syneos Health Communications In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming the way healthcare brands connect with people. Built at the intersection of behavioral science and emotional insight, the Empathy Engine reveals the "why" behind health decisions. Hear from the minds behind the Engine and learn how it’s helping marketers deliver stories that matter and drive positive change — before audiences even know they need to hear them.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

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]]> Wed, 10 Sep 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Holly Kelleher, Kathy Moriarty, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming the way healthcare brands connect with people. Built at the intersection of behavioral science and emotional insight, the Empathy Engine reveals the "why" behind health decisions. Hear from the minds behind the Engine and learn how it’s helping marketers deliver stories that matter and drive positive change — before audiences even know they need to hear them.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Empathy decoded: What drives healthcare decisions?, a podcast sponsored by Syneos Health Communications Holly Kelleher, Kathy Moriarty, Jack O'Brien 00:20:05 In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming the way healthcare brands connect with people. In this episode, we explore the story behind the Empathy Engine — Syneos Health Communications’ groundbreaking consumer data hub that's transforming the way healthcare brands connect with people. partner content, medical marketing false bonus 7e0a371f-ab4b-4810-82a4-75d80c194640 The truth behind Incyte’s HS Truths educational push Hidradenitis suppurativa (HS) is, by all accounts, a painful disease.

An estimated 3 million Americans live with HS, which is most commonly identified by flare ups as well as painful and unflattering lumps under the skin.

Over the past few years, drugmakers have launched campaigns and marketing efforts to bring greater attention and understanding to the disease.

Recently, Incyte launched HS Truths – an educational campaign to shine a spotlight on the physical symptoms of the disease as well as the associated mental health challenges.

Patient-led, HS Truths provides insights into how frustrating it can be to live with the disease before receiving a proper medical diagnosis – which occurs after an average of seven to 10 years.

This week, Managing Editor Jack O’Brien is joined by Stephenie Atkins, senior director, brand lead product strategy and marketing at Incyte, to discuss HS Truths and how it serves to elevate the profile of HS as a disease state.

And for our Trends segment, we’re talking about all things related to the continued splintering of vaccine policy uniformity in America under Robert F. Kennedy Jr.’s leadership at HHS.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 10 Sep 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephenie Atkins, Jack O'Brien, Steve Madden, Lecia Bushak, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Hidradenitis suppurativa (HS) is, by all accounts, a painful disease.

An estimated 3 million Americans live with HS, which is most commonly identified by flare ups as well as painful and unflattering lumps under the skin.

Over the past few years, drugmakers have launched campaigns and marketing efforts to bring greater attention and understanding to the disease.

Recently, Incyte launched HS Truths – an educational campaign to shine a spotlight on the physical symptoms of the disease as well as the associated mental health challenges.

Patient-led, HS Truths provides insights into how frustrating it can be to live with the disease before receiving a proper medical diagnosis – which occurs after an average of seven to 10 years.

This week, Managing Editor Jack O’Brien is joined by Stephenie Atkins, senior director, brand lead product strategy and marketing at Incyte, to discuss HS Truths and how it serves to elevate the profile of HS as a disease state.

And for our Trends segment, we’re talking about all things related to the continued splintering of vaccine policy uniformity in America under Robert F. Kennedy Jr.’s leadership at HHS.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> The truth behind Incyte’s HS Truths educational push Stephenie Atkins, Jack O'Brien, Steve Madden, Lecia Bushak, Heerea Rikhraj 00:32:15 Stephenie Atkins, senior director, brand lead product strategy and marketing at Incyte, to discuss HS Truths and how it serves to elevate the profile of HS as a disease state. Stephenie Atkins, senior director, brand lead product strategy and marketing at Incyte, to discuss HS Truths and how it serves to elevate the profile of HS as a disease state. pharma, hs, marketing, vaccine, medical marketing, disease, podcast, hidradenitis suppurativa, mm+m false full 455 fa7593a0-0b0a-4092-a9e0-95128a8fa0f8 Mental health warrior Jon Nelson unveils NeuroLivd Managing editor Jack O’Brien talks with medical marketer turned mental health warrior Jon Nelson and neuroscientist Dr. Rachel Wurzman about their consulting firm NeuroLivd.

The organization is dedicated to infusing lived experience perspectives into the mental health, wellness and neurological space – fueled by their passion and substance as well as rooted in their own deep lived experience within these conditions. 


Music - Mark Buergler - On The Run (Instrumental), Triple Scoop Music 

Check us out at: mmm-online.com

 

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]]> Tue, 9 Sep 2025 13:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Rachel Wurzman, Jon Nelson, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Managing editor Jack O’Brien talks with medical marketer turned mental health warrior Jon Nelson and neuroscientist Dr. Rachel Wurzman about their consulting firm NeuroLivd.

The organization is dedicated to infusing lived experience perspectives into the mental health, wellness and neurological space – fueled by their passion and substance as well as rooted in their own deep lived experience within these conditions. 


Music - Mark Buergler - On The Run (Instrumental), Triple Scoop Music 

Check us out at: mmm-online.com

 

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]]> Mental health warrior Jon Nelson unveils NeuroLivd Rachel Wurzman, Jon Nelson, Jack O'Brien 00:16:46 The medical marketer turned mental health warrior unveiled a new effort to further amplify the lived experiences of patients. The medical marketer turned mental health warrior unveiled a new effort to further amplify the lived experiences of patients. mental health, pharma, neurolivd, marketing, wellness, agency, healthcare, podcast, health, mm+m, consulting false full 454 3c70cc32-4c9a-46ca-9f97-5d048d7163e9 A diagnostics company, NFLPA team to raise awareness of esophageal cancer risks Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.

Managing editor Jack O’Brien talks with Lucid Diagnostics' chief technology and compliance officer Dr. Brian deGuzman about the company’s nationwide initiative to provide education and testing for esophageal precancer.

He explains how the NFLPA factors into the effort, which launched in Cincinnati, and how it is expanding across the country to address the heightened risk these athletes have for developing esophageal pre-cancer.

Check us out at: mmm-online.com
 

 

Fast Break theme music: Mark Buergler - On The Run, Triple Scoop Music

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]]> Fri, 5 Sep 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Brian deGuzman, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.

Managing editor Jack O’Brien talks with Lucid Diagnostics' chief technology and compliance officer Dr. Brian deGuzman about the company’s nationwide initiative to provide education and testing for esophageal precancer.

He explains how the NFLPA factors into the effort, which launched in Cincinnati, and how it is expanding across the country to address the heightened risk these athletes have for developing esophageal pre-cancer.

Check us out at: mmm-online.com
 

 

Fast Break theme music: Mark Buergler - On The Run, Triple Scoop Music

Check us out at: mmm-online.com

 

Follow us: 

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Twitter/X: @MMMnews

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> A diagnostics company, NFLPA team to raise awareness of esophageal cancer risks Brian deGuzman, Jack O'Brien 00:15:55 Lucid Diagnostics' chief technology and compliance officer Dr. Brian deGuzman discusses the company’s nationwide initiative to provide education and testing for esophageal precancer. Lucid Diagnostics' chief technology and compliance officer Dr. Brian deGuzman discusses the company’s nationwide initiative to provide education and testing for esophageal precancer. awareness, nfl, heartburn, health education, medical media, lucid diagnostics, medical diagnostics, medical marketing, patient advocacy, esophageal cancer, podcast, barrett's esophagus, mm+m, cancer prevention false full 453 6cf9e60c-9cf7-4457-8a26-641d6d292fbe HCP marketing in an omnichannel world, a podcast sponsored by Swoop Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively with The Trade Desk's senior director of business development Lindsay Reardon and Swoop's VP of client success Kevin Elwell. 

They will share research insights into how HCPs engage online, highlighting the growing importance of CTV and audio channels, how a data-driven approach can break down silos between HCP and DTC campaigns and how to elevate patient and HCP engagement strategies.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Wed, 3 Sep 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lindsay Reardon, Jack O'Brien, Kevin Elwell) https://www.mmm-online.com/the-mmm-podcast/ Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively with The Trade Desk's senior director of business development Lindsay Reardon and Swoop's VP of client success Kevin Elwell. 

They will share research insights into how HCPs engage online, highlighting the growing importance of CTV and audio channels, how a data-driven approach can break down silos between HCP and DTC campaigns and how to elevate patient and HCP engagement strategies.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> HCP marketing in an omnichannel world, a podcast sponsored by Swoop Lindsay Reardon, Jack O'Brien, Kevin Elwell 00:17:26 Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively. Explore the latest trends in HCP content consumption and how pharma marketers can adapt their strategies to reach their target audience effectively. partner content, medical marketing false bonus 276d5c90-46e3-4bd7-985f-0aaf9f039892 The 2025 NFL season kicks off. Medical marketers and pharma brands are ready. Are you ready for some football?

The 2025 NFL season kicks off this week with the defending champion Philadelphia Eagles hosting the Dallas Cowboys on Thursday night.

The highest linear TV ratings are usually delivered by live sports broadcasts and no entity is a more reliable generator for eyeballs than the NFL.

It should then come as no surprise that drugmakers want to intensify their relationship with the league.

Take, for example, Novartis was named the first-ever corporate pharmaceutical partner of the NFL in March.

The announcement came one month after the Swiss pharma giant ran its first Super Bowl ad to raise awareness for breast cancer.

While Novartis receives top billing as the lead pharma sponsor for the NFL, there are other health brands pursuing opportunities with players and franchises across the league.

This week, we’re joined by Stacia Garner, VP of marketing at Edwards Lifesciences, to discuss the company’s partnership with the Los Angeles Rams to raise awareness of heart valve failure.

-TRENDS

And for our Trends segment, we welcome back Steven Madden to MM+M and dive into the ongoing turmoil at the CDC. 

 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 3 Sep 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stacia Garner, Jameson Fleming, Steve Madden, Jack O'Brien, Lecia Bushak, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Are you ready for some football?

The 2025 NFL season kicks off this week with the defending champion Philadelphia Eagles hosting the Dallas Cowboys on Thursday night.

The highest linear TV ratings are usually delivered by live sports broadcasts and no entity is a more reliable generator for eyeballs than the NFL.

It should then come as no surprise that drugmakers want to intensify their relationship with the league.

Take, for example, Novartis was named the first-ever corporate pharmaceutical partner of the NFL in March.

The announcement came one month after the Swiss pharma giant ran its first Super Bowl ad to raise awareness for breast cancer.

While Novartis receives top billing as the lead pharma sponsor for the NFL, there are other health brands pursuing opportunities with players and franchises across the league.

This week, we’re joined by Stacia Garner, VP of marketing at Edwards Lifesciences, to discuss the company’s partnership with the Los Angeles Rams to raise awareness of heart valve failure.

-TRENDS

And for our Trends segment, we welcome back Steven Madden to MM+M and dive into the ongoing turmoil at the CDC. 

 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> The 2025 NFL season kicks off. Medical marketers and pharma brands are ready. Stacia Garner, Jameson Fleming, Steve Madden, Jack O'Brien, Lecia Bushak, Heerea Rikhraj 00:41:37 Stacia Garner, VP of marketing at Edwards Lifesciences, discusses the company’s partnership with the Los Angeles Rams to raise awareness of heart valve failure. Stacia Garner, VP of marketing at Edwards Lifesciences, discusses the company’s partnership with the Los Angeles Rams to raise awareness of heart valve failure. nfl, pharma, medical media, marketing false full 452 186f0f91-b2ec-47d4-ace5-945a91178300 Ready Player Type 1: A video game designed for diabetes care management Video games are big fun and even bigger money.

The International Trade Administration estimated that the value of the global video game industry in 2023 was $184 billion – with more than 3.2 billion gamers worldwide. 

Recognizing this new trend in media consumption and content engagement, medical marketers have been trying to break through in the gaming world.

Few have had as much success as Level Ex – which develops video games for physicians.

Almost a year ago, Level Ex was bought by Relevate Health, a 2025 MM+M Agency 100 honoree. Recently, the Level Ex brand was dissolved and the studio now operates under the Relevate Health branding.

Level Ex’s founder Sam Glassenberg is the father of a child living with type 1 diabetes. 

He recently worked with his team to launch a free game for newly diagnosed patients and their caregivers to onboard them to diabetes care management management.

For this week’s episode, Pharma Editor Lecia Bushak spoke with Glassenberg about the diabetes video game’s launch over the summer, an update on the first year under Relevate Health and what opportunities video games present to medical marketers.

And for our Trends segment, we’re talking about some recent AI projects launched by Real Chemistry and Eversana Intouch.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 27 Aug 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Video games are big fun and even bigger money.

The International Trade Administration estimated that the value of the global video game industry in 2023 was $184 billion – with more than 3.2 billion gamers worldwide. 

Recognizing this new trend in media consumption and content engagement, medical marketers have been trying to break through in the gaming world.

Few have had as much success as Level Ex – which develops video games for physicians.

Almost a year ago, Level Ex was bought by Relevate Health, a 2025 MM+M Agency 100 honoree. Recently, the Level Ex brand was dissolved and the studio now operates under the Relevate Health branding.

Level Ex’s founder Sam Glassenberg is the father of a child living with type 1 diabetes. 

He recently worked with his team to launch a free game for newly diagnosed patients and their caregivers to onboard them to diabetes care management management.

For this week’s episode, Pharma Editor Lecia Bushak spoke with Glassenberg about the diabetes video game’s launch over the summer, an update on the first year under Relevate Health and what opportunities video games present to medical marketers.

And for our Trends segment, we’re talking about some recent AI projects launched by Real Chemistry and Eversana Intouch.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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]]> Ready Player Type 1: A video game designed for diabetes care management The MM+M Podcast 00:41:00 Pharma Editor Lecia Bushak spoke with Relevate Health’s Sam Glassenberg about its recent type 1 diabetes video game launch over the summer. Pharma Editor Lecia Bushak spoke with Relevate Health’s Sam Glassenberg about its recent type 1 diabetes video game launch over the summer. false full 451 42f73f50-43d9-4243-9ed3-28879cf499fd Meet the biopharma CEO who’s bullish on psychedelic-assisted therapies Just over two years ago, the FDA issued its first draft guidance on clinical trials with psychedelic drugs. Now, HHS has hired a dedicated psychedelics advisor. 

This week, Reunion Neuroscience reported a mid-stage success with its short-acting psychedelic drug in postpartum depression.

At a moment of increasing momentum – both in terms of research, funding and commercial promise – behind psychedelics, it’s worth checking in with one of the leaders in the space: Cybin, a clinical-stage biopharma.

In November, Cybin reported positive Phase 2 data for its major depressive disorder drug and has its sights set on next steps in the regulatory approval process.

Pharma Editor Lecia Bushak brings us a conversation with Cybin CEO Doug Drysdale about "second-generation" psychedelics and how they are impacting the mental health treatment space.

For our Trends segment, we’re talking about recent updates to health data sharing on the federal level.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 20 Aug 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Doug Drysdale, Lecia Bushak, Heerea Rikhraj, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Just over two years ago, the FDA issued its first draft guidance on clinical trials with psychedelic drugs. Now, HHS has hired a dedicated psychedelics advisor. 

This week, Reunion Neuroscience reported a mid-stage success with its short-acting psychedelic drug in postpartum depression.

At a moment of increasing momentum – both in terms of research, funding and commercial promise – behind psychedelics, it’s worth checking in with one of the leaders in the space: Cybin, a clinical-stage biopharma.

In November, Cybin reported positive Phase 2 data for its major depressive disorder drug and has its sights set on next steps in the regulatory approval process.

Pharma Editor Lecia Bushak brings us a conversation with Cybin CEO Doug Drysdale about "second-generation" psychedelics and how they are impacting the mental health treatment space.

For our Trends segment, we’re talking about recent updates to health data sharing on the federal level.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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LinkedIn: MM+M

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Meet the biopharma CEO who’s bullish on psychedelic-assisted therapies Doug Drysdale, Lecia Bushak, Heerea Rikhraj, Jack O'Brien 00:39:47 Cybin CEO Doug Drysdale talks with Pharma Editor Lecia Bushak about "second-generation" psychedelics and how they are impacting the mental health treatment space. Cybin CEO Doug Drysdale talks with Pharma Editor Lecia Bushak about "second-generation" psychedelics and how they are impacting the mental health treatment space. drug development, psychedelic therapy, mental health, cybin, doug drysdale, anxiety treatment, clinical trials, depression treatment, regulatory barriers, fda approval, breakthrough therapy, mm+m false full 450 963e0084-957e-410f-bc10-4bcf11d7fc0e AstraZeneca's Alexion doubles down on rare disease filmmaking Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.

Managing editor Jack O’Brien talks with Christophe Hotermans, Alexion’s head of global medical affairs, about the multimedia effort to raise the profile of gMG.

For this week’s MM+M Fast Break, Hotermans discusses the drugmaker’s latest rare disease-focused film.

Check us out at: mmm-online.com

 

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]]> Thu, 14 Aug 2025 16:27:18 +0000 Bill.Fitzpatrick@haymarketmedia.com (Christophe Hotermans, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Alexion recently launched the second film in its Rare Connections series, Rare Connections in gMG.

Managing editor Jack O’Brien talks with Christophe Hotermans, Alexion’s head of global medical affairs, about the multimedia effort to raise the profile of gMG.

For this week’s MM+M Fast Break, Hotermans discusses the drugmaker’s latest rare disease-focused film.

Check us out at: mmm-online.com

 

Follow us: 

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]]> AstraZeneca's Alexion doubles down on rare disease filmmaking Christophe Hotermans, Jack O'Brien 00:12:09 Christophe Hotermans, Alexion’s head of global medical affairs, discusses the drugmaker’s latest rare disease-focused film. Christophe Hotermans, Alexion’s head of global medical affairs, discusses the drugmaker’s latest rare disease-focused film. pharma, media, astrazeneca, christophe hotermans, alexion, gmg, marketing, medical marketing, podcast, rare connections, mm+m, rare disease, film false full 449 0cad49fb-5d23-46a2-8f5b-9d9e48fd8e22 MM+M summer intern Lola Offenback's exit interview Every year at Haymarket Media, we bring in a cohort of about 30 interns for eight weeks over the summer to learn the ropes across our business media, medical communications and internal operations units.

For us here at MM+M, our intern exit interview gets recorded and sent out into the world. 

Over the past few weeks on the podcast, you’ve heard from our summer intern, Lola Offenback.

In addition to contributing to our discussions of the top news stories in the Trends segment, she has led insightful conversations with the team at Breakthrough T1D as well as Derrick Gastineau from Currax Pharmaceuticals.

You’ve also seen her reporting appear on our website where she has penned articles about Eli Lilly’s latest Zepbound campaign, Supreme Group’s acquisition of  rare disease agency Pivot Design and how Opella shined at Cannes this year.

Though Lola’s time with us comes to an end this Friday, she’s our feature interview for today’s episode – sharing her experiences at MM+M, what she’s learned over the last few weeks as well as how she’ll carry those lessons forward as she heads back to class and then into her post-college career.

For our Trends segment, we’re talking about the good, the bad and the ugly of pharma’s Q2 earnings season.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 13 Aug 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lola Offenback, Heerea Rikhraj, Jameson Fleming, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Every year at Haymarket Media, we bring in a cohort of about 30 interns for eight weeks over the summer to learn the ropes across our business media, medical communications and internal operations units.

For us here at MM+M, our intern exit interview gets recorded and sent out into the world. 

Over the past few weeks on the podcast, you’ve heard from our summer intern, Lola Offenback.

In addition to contributing to our discussions of the top news stories in the Trends segment, she has led insightful conversations with the team at Breakthrough T1D as well as Derrick Gastineau from Currax Pharmaceuticals.

You’ve also seen her reporting appear on our website where she has penned articles about Eli Lilly’s latest Zepbound campaign, Supreme Group’s acquisition of  rare disease agency Pivot Design and how Opella shined at Cannes this year.

Though Lola’s time with us comes to an end this Friday, she’s our feature interview for today’s episode – sharing her experiences at MM+M, what she’s learned over the last few weeks as well as how she’ll carry those lessons forward as she heads back to class and then into her post-college career.

For our Trends segment, we’re talking about the good, the bad and the ugly of pharma’s Q2 earnings season.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> MM+M summer intern Lola Offenback's exit interview Lola Offenback, Heerea Rikhraj, Jameson Fleming, Jack O'Brien, Lecia Bushak 00:32:03 MM+M’s summer intern, Lola Offenback, says goodbye after eight strong weeks at the publication. MM+M’s summer intern, Lola Offenback, says goodbye after eight strong weeks at the publication. pharma, medical media, internship, marketing, medical marketing, podcast, intern, mm+m false full 448 d7401fb6-68b9-48f2-a8ee-d43d217d55ab Currax’s human-centric campaign sets an example for marketing weight loss drugs MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results.

Gastineau emphasized the importance of authentic patient voices in marketing. He explains the selection process for patient stories, Currax’s unique position in the weight loss market and how they measure the campaign's success through engagement. 

He also delves into the channels used for consumer outreach, future storytelling strategies and the broader trends in the pharma industry towards more humanistic marketing.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Fri, 8 Aug 2025 16:30:39 +0000 Bill.Fitzpatrick@haymarketmedia.com (Derrick Gastineau, Lola Offenback) https://www.mmm-online.com/the-mmm-podcast/ MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results.

Gastineau emphasized the importance of authentic patient voices in marketing. He explains the selection process for patient stories, Currax’s unique position in the weight loss market and how they measure the campaign's success through engagement. 

He also delves into the channels used for consumer outreach, future storytelling strategies and the broader trends in the pharma industry towards more humanistic marketing.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Currax’s human-centric campaign sets an example for marketing weight loss drugs Derrick Gastineau, Lola Offenback 00:13:20 Currax’s Derrick Gastineau discusses the drugmaker’s recently-launched Real Patients, Real Results campaign and its position in the weight loss market. Currax’s Derrick Gastineau discusses the drugmaker’s recently-launched Real Patients, Real Results campaign and its position in the weight loss market. obesity, currax, pharma, patient stories, consumer engagement, marketing, pharma industry, real patients real results, healthcare, authenticity, podcast, glp-1, mm+m false full 447 9457db87-c4a1-4f0d-9ef0-c97ce3944967 Ways medical marketers can bridge the gap for HIV awareness for Black communities Reporter Heerea Rikhraj sits down with Dr. Alftan Dyson to discuss the high rates of HIV amongst Black communities. 

Dr. Dyson discusses treatments like PrEP, which the Centers of Disease Control and Prevention estimates that around 2.2 million people in the U.S. need, up from previous estimates of 1.2 million. Dr. Dyson delves into the initiatives ViiV Healthcare is working on to tackle this issue, and touches on how marketers can get involved. 

Check us out at: mmm-online.com

 

Follow us: 

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]]> Thu, 7 Aug 2025 19:01:20 +0000 Bill.Fitzpatrick@haymarketmedia.com (Alftan Dyson, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Reporter Heerea Rikhraj sits down with Dr. Alftan Dyson to discuss the high rates of HIV amongst Black communities. 

Dr. Dyson discusses treatments like PrEP, which the Centers of Disease Control and Prevention estimates that around 2.2 million people in the U.S. need, up from previous estimates of 1.2 million. Dr. Dyson delves into the initiatives ViiV Healthcare is working on to tackle this issue, and touches on how marketers can get involved. 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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]]> Ways medical marketers can bridge the gap for HIV awareness for Black communities Alftan Dyson, Heerea Rikhraj 00:16:31 ViiV Healthcare’s Dr. Alftan Dyson shares looming gaps in HIV education and awareness amongst Black communities, and how marketers can address this. ViiV Healthcare’s Dr. Alftan Dyson shares looming gaps in HIV education and awareness amongst Black communities, and how marketers can address this. medical media, prep, medical marketing, hiv, healthcare, viiv, podcast, mm+m false full 446 cb31e309-54d4-4e77-a8f3-b2d2bf07c484 The art of marketing health insurers and the end of the Sarepta saga It’s nearly impossible to discuss the private health insurance landscape in America without referencing the killing of UnitedHealthcare CEO Brian Thompson last December.

The shooting unleashed a wave of antipathy directed at insurers and brought deep-seeded, longstanding grievances against these for-profit health entities to the fore.

In the intervening months, UnitedHealth Group and the broader insurer class have suffered significant damage not only to their respective bottom lines, but also their corporate reputations.

Given the current state of play, we wanted to hear how medical marketers are navigating this uniquely challenging situation.

Reporter Heerea Rikhraj speaks with Shannon Langrand, CEO of her namesake agency, about how health insurers are being marketed in 2025 as well as what challenges are lingering in the payer space.

For our Trends segment, we parse through the Sarepta Therapeutics saga and pull out some key takeaways.

Check us out at: mmm-online.com

 

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]]> Wed, 6 Aug 2025 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Shannon Langrand, Heerea Rikhraj, Lecia Bushak, Lola Offenback, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ It’s nearly impossible to discuss the private health insurance landscape in America without referencing the killing of UnitedHealthcare CEO Brian Thompson last December.

The shooting unleashed a wave of antipathy directed at insurers and brought deep-seeded, longstanding grievances against these for-profit health entities to the fore.

In the intervening months, UnitedHealth Group and the broader insurer class have suffered significant damage not only to their respective bottom lines, but also their corporate reputations.

Given the current state of play, we wanted to hear how medical marketers are navigating this uniquely challenging situation.

Reporter Heerea Rikhraj speaks with Shannon Langrand, CEO of her namesake agency, about how health insurers are being marketed in 2025 as well as what challenges are lingering in the payer space.

For our Trends segment, we parse through the Sarepta Therapeutics saga and pull out some key takeaways.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> The art of marketing health insurers and the end of the Sarepta saga Shannon Langrand, Heerea Rikhraj, Lecia Bushak, Lola Offenback, Jack O'Brien 00:45:24 Shannon Langrand, CEO of her namesake agency, offers insights into how health insurers are being marketed in 2025 as well as what challenges are lingering in the payer space. Shannon Langrand, CEO of her namesake agency, offers insights into how health insurers are being marketed in 2025 as well as what challenges are lingering in the payer space. false full 445 c1018b66-6d25-4b52-a1d6-b6ca5d6816e2 Noom’s new Microdose GLP-1 program In this episode, MM+M Pharma Editor Lecia Bushak sits down with Noom’s CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler to discuss the launch of their new Microdose GLP-1 program, designed to help people lose weight with smaller doses of the popular obesity drugs. They delve into the benefits of “micro-dosing” GLP-1s and the behavioral health components of Noom’s model that aims to support long-term weight loss. Egler and Cook break down the challenges of drug pricing and accessibility, as well as the future of the obesity market.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Tue, 5 Aug 2025 15:12:59 +0000 Bill.Fitzpatrick@haymarketmedia.com (Geoff Cook, Jeffery Egler, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ In this episode, MM+M Pharma Editor Lecia Bushak sits down with Noom’s CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler to discuss the launch of their new Microdose GLP-1 program, designed to help people lose weight with smaller doses of the popular obesity drugs. They delve into the benefits of “micro-dosing” GLP-1s and the behavioral health components of Noom’s model that aims to support long-term weight loss. Egler and Cook break down the challenges of drug pricing and accessibility, as well as the future of the obesity market.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Noom’s new Microdose GLP-1 program Geoff Cook, Jeffery Egler, Lecia Bushak 00:17:13 Noom CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler break down the company’s new Microdose GLP-1 program. Noom CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler break down the company’s new Microdose GLP-1 program. obesity, pharma, diabetes, media, noom, marketing, medical marketing, podcast, micro, glp-1, drug pricing, mm+m false full 444 fa357a0f-0a2e-4dfe-8f3c-044902c2fa23 How Breakthrough T1D helped make the first Barbie doll with type 1 diabetes “I’m a Barbie girl in the medical marketing world?”

One year after rebranding from the Juvenile Diabetes Research Foundation to Breakthrough T1D, the healthcare advocacy organization made headlines earlier this month for its work on the latest Barbie doll.

Breakthrough T1D collaborated with Mattel to create the first Barbie doll to feature a continuous glucose monitor (CGM) and an insulin pump.

The doll has been well-received, particularly among patient advocates who say the partnership brings renewed attention to type 1 diabetes – a condition that affects an estimated 2 million Americans.

MM+M summer intern Lola Offenback spoke with a pair of leaders from Breakthrough T1D about working with Mattel to bring a Barbie with type 1 diabetes to life, how the project elevates the experience of those living with the condition and the key marketing lessons for other health brands.

-TRENDS

For the Trends segment, our reporter Heerea Rikhraj walks us through the Depo-Provera controversy affecting Pfizer and what medical marketers need to know about it.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 30 Jul 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Emily Mazreku, Jack O'Brien, Lecia Bushak, Heerea Rikhraj, Lola Offenback, Pam Morrisroe) https://www.mmm-online.com/the-mmm-podcast/ “I’m a Barbie girl in the medical marketing world?”

One year after rebranding from the Juvenile Diabetes Research Foundation to Breakthrough T1D, the healthcare advocacy organization made headlines earlier this month for its work on the latest Barbie doll.

Breakthrough T1D collaborated with Mattel to create the first Barbie doll to feature a continuous glucose monitor (CGM) and an insulin pump.

The doll has been well-received, particularly among patient advocates who say the partnership brings renewed attention to type 1 diabetes – a condition that affects an estimated 2 million Americans.

MM+M summer intern Lola Offenback spoke with a pair of leaders from Breakthrough T1D about working with Mattel to bring a Barbie with type 1 diabetes to life, how the project elevates the experience of those living with the condition and the key marketing lessons for other health brands.

-TRENDS

For the Trends segment, our reporter Heerea Rikhraj walks us through the Depo-Provera controversy affecting Pfizer and what medical marketers need to know about it.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

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]]> How Breakthrough T1D helped make the first Barbie doll with type 1 diabetes Emily Mazreku, Jack O'Brien, Lecia Bushak, Heerea Rikhraj, Lola Offenback, Pam Morrisroe 00:42:47 Breakthrough T1D leaders discuss collaborating with Mattel to create the first Barbie doll to feature a continuous glucose monitor and an insulin pump. Breakthrough T1D leaders discuss collaborating with Mattel to create the first Barbie doll to feature a continuous glucose monitor and an insulin pump. breakthrough t1d, pharma, diabetes, medical media, marketing, medical marketing, podcast, mattel, barbie false full 443 a1c68184-63ce-4398-af64-d9e114a183d6 Why this CMS veteran leapt into medical marketing agencyland When it comes to HHS, hundreds of thousands of people have either been fired or left on their own volition as the Trump administration has sought to streamline the federal bureaucracy and reimagine the very idea of career civil service.

Some companies have tried to take advantage of the brain drain, such as one 2025 MM+M Agency 100 honoree.

In April, Avalere Health announced a number of personnel moves – including the appointment of Mark Newsom to its advisory team. 

Most recently, Newsom served as the deputy group director for the Centers for Medicare and Medicaid Services (CMS) in the Biden administration. 

Newsom also previously served in leadership posts at CMS under Presidents George W. Bush and Barack Obama.

In a conversation with our pharma editor Lecia Bushak, Newsom talks about making the jump to the world of medical marketing and how he plans to utilize his experience leveraging data to improve operational performance, inform business strategy and evaluate policy decisions.

For the Trends segment, our summer intern Lola Offenback fills us in on how medical marketing agencies are treating their summer interns ahead of National Intern Day.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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]]> Thu, 24 Jul 2025 07:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Mark Newsom, Lola Offenback, Jack O'Brien, Lecia Bushak, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ When it comes to HHS, hundreds of thousands of people have either been fired or left on their own volition as the Trump administration has sought to streamline the federal bureaucracy and reimagine the very idea of career civil service.

Some companies have tried to take advantage of the brain drain, such as one 2025 MM+M Agency 100 honoree.

In April, Avalere Health announced a number of personnel moves – including the appointment of Mark Newsom to its advisory team. 

Most recently, Newsom served as the deputy group director for the Centers for Medicare and Medicaid Services (CMS) in the Biden administration. 

Newsom also previously served in leadership posts at CMS under Presidents George W. Bush and Barack Obama.

In a conversation with our pharma editor Lecia Bushak, Newsom talks about making the jump to the world of medical marketing and how he plans to utilize his experience leveraging data to improve operational performance, inform business strategy and evaluate policy decisions.

For the Trends segment, our summer intern Lola Offenback fills us in on how medical marketing agencies are treating their summer interns ahead of National Intern Day.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Why this CMS veteran leapt into medical marketing agencyland Mark Newsom, Lola Offenback, Jack O'Brien, Lecia Bushak, Heerea Rikhraj 00:36:21 Former CMS leader Mark Newsom talks about making the jump to the world of medical marketing. Former CMS leader Mark Newsom talks about making the jump to the world of medical marketing. avalere health, pharma, medicaid, medical media, marketing, medicare, medical marketing, intern, mm+m false full 442 3058bc40-43b8-4a1c-a0c9-570c782f8a2e How marketers can use POC marketing bridge gap for HCPs, boost health equity Reporter Heerea Rikhraj sits down with Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, to discuss how marketers can optimize POC marketing to bridge the gap between new knowledge information for HCPs and health equity considerations for patients. 

Check us out at: mmm-online.com

 

Follow us: 

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]]> Thu, 17 Jul 2025 18:35:02 +0000 Bill.Fitzpatrick@haymarketmedia.com (Andrew Schultz, Heerea Rikhraj, David Paragamian) https://www.mmm-online.com/the-mmm-podcast/ Reporter Heerea Rikhraj sits down with Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, to discuss how marketers can optimize POC marketing to bridge the gap between new knowledge information for HCPs and health equity considerations for patients. 

Check us out at: mmm-online.com

 

Follow us: 

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]]> How marketers can use POC marketing bridge gap for HCPs, boost health equity Andrew Schultz, Heerea Rikhraj, David Paragamian 00:32:28 Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, discuss the best ways to leverage POC marketing. Andrew Schultz, president of PatientPoint Precision, and David Paragamian, CEO of Health Monitor Network, discuss the best ways to leverage POC marketing. point of care, pharma, poc, media, health monitor network, marketing, patientpoint precision, patients, medical marketing, healthcare, hcp, mm+m false full 441 7ed1da30-c9f0-43fa-86aa-e113fdf388d2 A Harvard professor’s deal with private equity could save clinical research The Trump administration’s widespread cuts to federal funding for scientific and clinical research has adversely impacted hundreds of universities across the country.

In the absence of reliable support from the federal government, where can clinical research teams look?

Could the answer be private equity?

Professor Gökhan S Hotamisligil, the James Stevens Simmons Professor of Genetics and Metabolism at Harvard T.H. Chan School, speaks with managing editor Jack O’Brien about the unique collaboration between Harvard and İş Private Equity, a Turkish financial organization which has pledged $39 million to fund the work of the professor and his clinical research team for a decade.

As he notes, this doesn’t make up for the lack of federal funding – nothing quite can – but it offers a much-needed lifeline during a turbulent time.

For our Trends segment, we’re previewing the Q2 earnings season for pharma companies – including what trends may impact their financial releases in the coming weeks. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

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]]> Wed, 16 Jul 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Gökhan S Hotamisligil, Lecia Bushack, Lola Offenback, Jack O'Brien) https://www.mmm-online.com/podcasts/ The Trump administration’s widespread cuts to federal funding for scientific and clinical research has adversely impacted hundreds of universities across the country.

In the absence of reliable support from the federal government, where can clinical research teams look?

Could the answer be private equity?

Professor Gökhan S Hotamisligil, the James Stevens Simmons Professor of Genetics and Metabolism at Harvard T.H. Chan School, speaks with managing editor Jack O’Brien about the unique collaboration between Harvard and İş Private Equity, a Turkish financial organization which has pledged $39 million to fund the work of the professor and his clinical research team for a decade.

As he notes, this doesn’t make up for the lack of federal funding – nothing quite can – but it offers a much-needed lifeline during a turbulent time.

For our Trends segment, we’re previewing the Q2 earnings season for pharma companies – including what trends may impact their financial releases in the coming weeks. 

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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]]> A Harvard professor’s deal with private equity could save clinical research Gökhan S Hotamisligil, Lecia Bushack, Lola Offenback, Jack O'Brien 00:35:23 Professor Gökhan Hotamisligil, the James Stevens Simmons Professor of Genetics and Metabolism at Harvard Chan School, discusses the unique collaboration between his research team and İş Private Equity. Professor Gökhan Hotamisligil, the James Stevens Simmons Professor of Genetics and Metabolism at Harvard Chan School, discusses the unique collaboration between his research team and İş Private Equity. q2, pharma, media, earnings, marketing, medical marketing false full 440 9c597db5-cd48-4441-ba17-124224a6abfc Reaching the unreachable: Pharma marketing in the age of evolving media habits, a podcast sponsored by National CineMedia Thu, 10 Jul 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Manu Singh, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ Reaching the unreachable: Pharma marketing in the age of evolving media habits, a podcast sponsored by National CineMedia Manu Singh, Jameson Fleming 00:20:41 As media habits evolve and audiences fragment across screens, pharma marketers are reassessing where and how to show up. Traditional channels face increasing pressure, while new environments — particularly CTV, OTT, and premium video formats like cinema — are gaining ground for their ability to deliver both attention and measurable outcomes. This roundtable explores how pharma can realign its strategy to ensure visibility, resonance, and results in today’s shifting media ecosystem. As media habits evolve and audiences fragment across screens, pharma marketers are reassessing where and how to show up. Traditional channels face increasing pressure, while new environments — particularly CTV, OTT, and premium video formats like cinema — are gaining ground for their ability to deliver both attention and measurable outcomes. This roundtable explores how pharma can realign its strategy to ensure visibility, resonance, and results in today’s shifting media ecosystem. partner content, medical marketing false bonus 0e9b5d9f-9f88-4b55-bd79-75adbeb3c442 Inside a Cannes-winning abortion film and why the BBB was a win for pharma It’s been less than a month since the annual adland bonanza, but Cannes continues to drive industry headlines.

Some campaigns shined through and earned industry plaudits, including a number of efforts touching on relevant – in some cases, controversial – health topics.

One of them is No More Hippocrites, which was developed by sexual health telehealth company Wisp and its agency partner Eversana Intouch, a 2025 MM+M Agency 100 honoree. 

In this week’s episode, reporter Heerea Rikhraj delves into No More Hippocrites with Ivan Blotta, head of art and creative excellence at Eversana Intouch – unpacking the work and examining how it earned a Silver Pharma Lion at Cannes.

Then, we discuss the health-related provisions included in the recently-passed One Big Beautiful Bill, including a few that might serve as a boon for pharma companies.

Music: “Deep Reflection” by DP and Triple Scoop Music.

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]]> Wed, 9 Jul 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Ivan Blotta, Heerea Rikhraj, Lola Offenback, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ It’s been less than a month since the annual adland bonanza, but Cannes continues to drive industry headlines.

Some campaigns shined through and earned industry plaudits, including a number of efforts touching on relevant – in some cases, controversial – health topics.

One of them is No More Hippocrites, which was developed by sexual health telehealth company Wisp and its agency partner Eversana Intouch, a 2025 MM+M Agency 100 honoree. 

In this week’s episode, reporter Heerea Rikhraj delves into No More Hippocrites with Ivan Blotta, head of art and creative excellence at Eversana Intouch – unpacking the work and examining how it earned a Silver Pharma Lion at Cannes.

Then, we discuss the health-related provisions included in the recently-passed One Big Beautiful Bill, including a few that might serve as a boon for pharma companies.

Music: “Deep Reflection” by DP and Triple Scoop Music.

Check us out at: mmm-online.com

 

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]]> Inside a Cannes-winning abortion film and why the BBB was a win for pharma Ivan Blotta, Heerea Rikhraj, Lola Offenback, Lecia Bushak, Jack O'Brien 00:24:52 Reporter Heerea Rikhraj delves into the Cannes Lions-winning No More Hippocrites campaign with Eversana Intouch’s Ivan Blotta. Reporter Heerea Rikhraj delves into the Cannes Lions-winning No More Hippocrites campaign with Eversana Intouch’s Ivan Blotta. creative, pharma, media, hippocrates, abortion, medical media, marketing, medical marketing false full 439 a1be86e6-4284-4825-9aba-f9be4ba3ff1a HMN-backed documentary tackles issue of health equity in North Carolina In this MM+M Fast Break, MM+M’s Heerea Rikhraj sits down with Dr. Julius Wilder to chat about “Steps Ahead”, a new documentary focused on the issue of health equity and health disparities folks in Durham, North Carolina face. 

The documentary was produced in collaboration with Health Monitor Network. Check it out here. 

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]]> Thu, 3 Jul 2025 16:33:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (Heerea Rikhraj, Julius Wilder) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, MM+M’s Heerea Rikhraj sits down with Dr. Julius Wilder to chat about “Steps Ahead”, a new documentary focused on the issue of health equity and health disparities folks in Durham, North Carolina face. 

The documentary was produced in collaboration with Health Monitor Network. Check it out here. 

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]]> HMN-backed documentary tackles issue of health equity in North Carolina Heerea Rikhraj, Julius Wilder 00:21:43 Dr. Julius Wilder, a gastroenterologist at Duke University joins the podcast to talk about “Steps Ahead,” a new documentary that highlights health inequality in Durham, North Carolina. Dr. Julius Wilder, a gastroenterologist at Duke University joins the podcast to talk about “Steps Ahead,” a new documentary that highlights health inequality in Durham, North Carolina. hmn, pharma, medical, doctor, steps ahead, marketing, healthcare, health false full 438 7cfe41d2-92dc-410d-a592-88409af1f7b2 Keys for pharma commercialization success. Also ACIP has met, so what now? Pharma commercialization is more of an art than a science.

While the focus of an executive is always on the science, the job requires a certain degree of tact. 

This week, senior pharma editor Lecia Bushak speaks with Justin Holko, SVP of the global oncology/hematology commercial business unit at Regeneron Pharmaceuticals, about the top commercial and marketing trends in pharma.

For the second half of the show, the team delves into the paradigm-shifting vaccine advisors meeting. The new look, RFK Jr.-selected ACIP met and recommendations have been made – so what now?

Music: “Deep Reflection” Artist - DP and Triple Scoop Music.

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]]> Wed, 2 Jul 2025 17:16:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (Heerea Rikhraj, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Pharma commercialization is more of an art than a science.

While the focus of an executive is always on the science, the job requires a certain degree of tact. 

This week, senior pharma editor Lecia Bushak speaks with Justin Holko, SVP of the global oncology/hematology commercial business unit at Regeneron Pharmaceuticals, about the top commercial and marketing trends in pharma.

For the second half of the show, the team delves into the paradigm-shifting vaccine advisors meeting. The new look, RFK Jr.-selected ACIP met and recommendations have been made – so what now?

Music: “Deep Reflection” Artist - DP and Triple Scoop Music.

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]]> Keys for pharma commercialization success. Also ACIP has met, so what now? Heerea Rikhraj, Jack O'Brien, Lecia Bushak 00:36:41 Pharma editor Lecia Bushak speaks with Regeneron exec Justin Holko about the top commercial and marketing trends in pharma. Pharma editor Lecia Bushak speaks with Regeneron exec Justin Holko about the top commercial and marketing trends in pharma. creative, regeneron, pharma, medical media, marketing, medical marketing, mm+m false full 437 ae3b73ca-7933-470c-843e-2d0ad7b523fb Reimagining pharma-HCP connections: AI, clinical support and the future of field force engagement, a podcast sponsored by Impiricus In this special episode of the MM+M Podcast, we sit down with Dr. Osama Hashmi — dermatologist, cofounder and chief product officer at Impiricus — alongside practicing physician Dr. Bilal Ahmed — an interventional/structural cardiologist, cofounder and CSO of Lylah, a personalized microbiome therapeutics company — to explore how artificial intelligence is transforming the way healthcare professionals connect with pharmaceutical resources. 

We’ll dive into how Impiricus and the life science companies it works with are building and leveraging the first and only AI-powered field force enhancement tool designed to streamline real-time communication between HCPs and pharma reps. From clinical decision support to on-demand access to drug information, this conversation unpacks how technology can bridge long-standing gaps in care delivery and engagement.

Tune in for a forward-looking discussion on the evolving needs of clinicians, the role of AI in healthcare and how pharma can better support providers in delivering optimal patient outcomes.


 

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]]> Wed, 2 Jul 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dr. Osama Hashmi, Jack O'Brien, Dr. Bilal Ahmed) https://www.mmm-online.com/the-mmm-podcast/ In this special episode of the MM+M Podcast, we sit down with Dr. Osama Hashmi — dermatologist, cofounder and chief product officer at Impiricus — alongside practicing physician Dr. Bilal Ahmed — an interventional/structural cardiologist, cofounder and CSO of Lylah, a personalized microbiome therapeutics company — to explore how artificial intelligence is transforming the way healthcare professionals connect with pharmaceutical resources. 

We’ll dive into how Impiricus and the life science companies it works with are building and leveraging the first and only AI-powered field force enhancement tool designed to streamline real-time communication between HCPs and pharma reps. From clinical decision support to on-demand access to drug information, this conversation unpacks how technology can bridge long-standing gaps in care delivery and engagement.

Tune in for a forward-looking discussion on the evolving needs of clinicians, the role of AI in healthcare and how pharma can better support providers in delivering optimal patient outcomes.


 

Check us out at: mmm-online.com

 

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]]> Reimagining pharma-HCP connections: AI, clinical support and the future of field force engagement, a podcast sponsored by Impiricus Dr. Osama Hashmi, Jack O'Brien, Dr. Bilal Ahmed 00:26:01 In this special episode of the MM+M Podcast, we sit down with Dr. Osama Hashmi — dermatologist, cofounder and chief product officer at Impiricus — alongside practicing physician Dr. Ahmed — an interventional/structural cardiologist, cofounder and CSO of Lylah, a personalized microbiome therapeutics company — to explore how artificial intelligence is transforming the way healthcare professionals connect with pharmaceutical resources. In this special episode of the MM+M Podcast, we sit down with Dr. Osama Hashmi — dermatologist, cofounder and chief product officer at Impiricus — alongside practicing physician Dr. Ahmed — an interventional/structural cardiologist, cofounder and CSO of Lylah, a personalized microbiome therapeutics company — to explore how artificial intelligence is transforming the way healthcare professionals connect with pharmaceutical resources. partner content false bonus d0ca20e5-8efc-43cd-afa7-b8a505b4ee4e Cannesplaining: Behind the jury room door with two Pharma Lions jurors, a podcast sponsored by Real Chemistry Join Frank Mazzola, chief creative officer, Real Chemistry; and Alok Gadkar, cofounder, CEO and CCO, Tuesday Communications, to hear stories from behind the jury room door. As members of this year’s Pharma Lions Jury, Mazzola and Gadkar share what it’s like in the room, trends from this year’s awards and how pharma clients can get engaged.

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]]> Mon, 30 Jun 2025 18:16:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jameson Fleming, Frank Mazzola, Alok Gadkar) https://www.mmm-online.com/the-mmm-podcast/ Join Frank Mazzola, chief creative officer, Real Chemistry; and Alok Gadkar, cofounder, CEO and CCO, Tuesday Communications, to hear stories from behind the jury room door. As members of this year’s Pharma Lions Jury, Mazzola and Gadkar share what it’s like in the room, trends from this year’s awards and how pharma clients can get engaged.

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]]> Cannesplaining: Behind the jury room door with two Pharma Lions jurors, a podcast sponsored by Real Chemistry Jameson Fleming, Frank Mazzola, Alok Gadkar 00:28:16 cannes, cannessplaining, pharma, real chemistry, sponsored, marketing, cannes lions, mm+m false bonus b7188a46-1df2-42a5-9df5-87304b02f20f Navigating AI’s promise and pitfalls in DTC advertising, a podcast sponsored by IQVIA Digital As AI threats are becoming more sophisticated and privacy laws and AI regulations are rapidly evolving, the need for transparency and responsible practices has never been greater. 

Check us out at: mmm-online.com

 

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]]> Mon, 30 Jun 2025 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Luk Arbuckle, David Reim, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ As AI threats are becoming more sophisticated and privacy laws and AI regulations are rapidly evolving, the need for transparency and responsible practices has never been greater. 

Check us out at: mmm-online.com

 

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]]> Navigating AI’s promise and pitfalls in DTC advertising, a podcast sponsored by IQVIA Digital Luk Arbuckle, David Reim, Jameson Fleming 00:19:52 Marketers are racing to harness the transformative power of AI in DTC healthcare advertising, but they also recognize the need to do it responsibly. This podcast will guide you on how to do both. Marketers are racing to harness the transformative power of AI in DTC healthcare advertising, but they also recognize the need to do it responsibly. This podcast will guide you on how to do both. partner content false bonus f1648310-8cfb-479a-a481-9582c1fe995b Cannesplaining: Behind the main stage, a podcast sponsored by Real Chemistry Wed, 25 Jun 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jameson Fleming, Christopher Charles, Fiona Cauley) https://www.mmm-online.com/the-mmm-podcast/ Cannesplaining: Behind the main stage, a podcast sponsored by Real Chemistry Jameson Fleming, Christopher Charles, Fiona Cauley 00:23:03 What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona Cauley, a comedian with Friedreich’s Ataxia, who recently opened for Nikki Glaser, are fresh from their presentation on the main stage at Cannes. Hear the behind-the-scenes story of their presentation, how it went and what they believe the impact will be for healthcare marketing. What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona Cauley, a comedian with Friedreich’s Ataxia, who recently opened for Nikki Glaser, are fresh from their presentation on the main stage at Cannes. Hear the behind-the-scenes story of their presentation, how it went and what they believe the impact will be for healthcare marketing. false bonus 555b75ee-eae7-466c-ba0d-1b6c32046a2a The future of healthcare advertising is wide 'open,' a podcast sponsored by IQVIA Digital Tue, 24 Jun 2025 19:03:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (Frank Lin, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ The future of healthcare advertising is wide 'open,' a podcast sponsored by IQVIA Digital Frank Lin, Jameson Fleming 00:14:57 Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes. Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes. partner content false bonus af260257-02cd-4250-b526-ed0632185f4f Cannes Health 2025: Creativity, culture and the future of pharma, a podcast sponsored by Syneos Health Communications Mon, 23 Jun 2025 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jameson Fleming, Lacey Jae, Tash Beecher) https://www.mmm-online.com/the-mmm-podcast/ Cannes Health 2025: Creativity, culture and the future of pharma, a podcast sponsored by Syneos Health Communications Jameson Fleming, Lacey Jae, Tash Beecher 00:23:05 What Cannes taught us about health creativity in 2025. What Cannes taught us about health creativity in 2025. partner content false bonus 8c979bad-9ba8-4ed5-9b52-d4c491bc5a7e Finding inspiration to master the craft, a podcast sponsored by BGB Group Mon, 23 Jun 2025 15:06:19 +0000 Bill.Fitzpatrick@haymarketmedia.com (Chris Palmer, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ Finding inspiration to master the craft, a podcast sponsored by BGB Group Chris Palmer, Jameson Fleming 00:16:44 Join Chris Palmer, chief creative officer, BGB Group, and Jameson Fleming, editor-in-chief, MM+M, live from Cannes as they discuss trends, AI and inspiration. Join Chris Palmer, chief creative officer, BGB Group, and Jameson Fleming, editor-in-chief, MM+M, live from Cannes as they discuss trends, AI and inspiration. false bonus 9e3d1d2b-b3c9-4154-a266-1da7090482e9 Navigating the Future of Healthcare Media: Innovation, Integration, and the Human Touch, sponsored by CMI Media Group This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to engage both patients and HCPs effectively. We delve into the transformative role of AI in media planning, highlighting how bespoke technological solutions are crucial for navigating the unique complexities of the healthcare landscape. We will examine how technology can empower media planners, ensuring that human expertise remains central in a data-driven world.

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]]> Fri, 20 Jun 2025 16:00:58 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jameson Fleming, Justin Freid) https://www.mmm-online.com/the-mmm-podcast/ This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to engage both patients and HCPs effectively. We delve into the transformative role of AI in media planning, highlighting how bespoke technological solutions are crucial for navigating the unique complexities of the healthcare landscape. We will examine how technology can empower media planners, ensuring that human expertise remains central in a data-driven world.

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]]> Navigating the Future of Healthcare Media: Innovation, Integration, and the Human Touch, sponsored by CMI Media Group Jameson Fleming, Justin Freid 00:18:33 cmi media group, cannes, marketing, healthcare, podcast, ai false bonus d8e91aaf-c41b-4917-a5bb-db7d955b310f Cannes 2025: Breaking down the award-winning medical marketing work Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!

The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday.

Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year.

This week, we hear from editor-in-chief Jameson Fleming from on-the-ground in France, while managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj delve into the health brands, medical marketing agencies and work that won in Cannes.

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]]> Wed, 18 Jun 2025 15:02:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Jack O'Brien, Heerea Rikhraj, Jameson Fleming) https://www.mmm-online.com/the-mmm-podcast/ Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!

The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday.

Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year.

This week, we hear from editor-in-chief Jameson Fleming from on-the-ground in France, while managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj delve into the health brands, medical marketing agencies and work that won in Cannes.

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]]> Cannes 2025: Breaking down the award-winning medical marketing work Lecia Bushak, Jack O'Brien, Heerea Rikhraj, Jameson Fleming 00:29:21 The MM+M editorial team analyzes the award-winning work and agencies at the 2025 Cannes Lions International Festival of Creativity. The MM+M editorial team analyzes the award-winning work and agencies at the 2025 Cannes Lions International Festival of Creativity. cannes, pharma, medical media, marketing, medical marketing, cannes lions, mm+m false full 435 192400d6-5679-4ae0-9a95-b53aa222d455 Unlocking patient insights: How communities reveal the path to more effective pharma marketing, a podcast sponsored by Swoop Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices can transform pharma marketing strategies. Peacock shares compelling examples and personal experiences, offering a fresh perspective on patient-first marketing in this episode of The MM+M Podcast. Learn how your brand can create more resonant and effective campaigns by listening to patients.

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]]> Mon, 16 Jun 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Eric Peacock, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices can transform pharma marketing strategies. Peacock shares compelling examples and personal experiences, offering a fresh perspective on patient-first marketing in this episode of The MM+M Podcast. Learn how your brand can create more resonant and effective campaigns by listening to patients.

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]]> Unlocking patient insights: How communities reveal the path to more effective pharma marketing, a podcast sponsored by Swoop Eric Peacock, Jack O'Brien 00:17:34 Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices can transform pharma marketing strategies. Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices can transform pharma marketing strategies. partner content false bonus 3f026fb6-8057-4fab-a8c7-c9c6d2c439e4 The Strategies for Success Podcast | Precision AQ: Inside the future of Precision AQ, a podcast sponsored by Precision AQ Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital. Join Dan Cummings and Isabella Sergio as they share personal insights, articulate the company’s mission and describe how a culture of collaboration and innovation is shaping the future of access solutions.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Thu, 12 Jun 2025 16:13:08 +0000 Bill.Fitzpatrick@haymarketmedia.com (Isabella Sergio, Dan Cummings, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital. Join Dan Cummings and Isabella Sergio as they share personal insights, articulate the company’s mission and describe how a culture of collaboration and innovation is shaping the future of access solutions.

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]]> The Strategies for Success Podcast | Precision AQ: Inside the future of Precision AQ, a podcast sponsored by Precision AQ Isabella Sergio, Dan Cummings, Jack O'Brien 00:24:29 Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital.  Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital.  agency 100, partner content false full 434 022f53e3-f76c-4016-821e-fd5343b0a061 The Strategies for Success Podcast | McKinney Health | Navigating the intersection of health and life, a podcast sponsored by McKinney Health Since McKinney Health burst onto the scene in 2022, it has been carving out its place at the intersection of health and life. For the second year in a row, the agency has landed on the MM+M Agency 100 list with new work for clients including Indivior’s Sublocade and Biogen’s Spinraza. In its latest study, McKinney offers clients insights into how to navigate the state of constant disorientation and uncertainty that is reshaping health, trust, and consumer behavior: The Perma-Swirl. Visit https://mckinney.com/perma-swirl/ to download the full report.

Check us out at: mmm-online.com

 

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]]> Thu, 12 Jun 2025 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Michael McNamara, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Since McKinney Health burst onto the scene in 2022, it has been carving out its place at the intersection of health and life. For the second year in a row, the agency has landed on the MM+M Agency 100 list with new work for clients including Indivior’s Sublocade and Biogen’s Spinraza. In its latest study, McKinney offers clients insights into how to navigate the state of constant disorientation and uncertainty that is reshaping health, trust, and consumer behavior: The Perma-Swirl. Visit https://mckinney.com/perma-swirl/ to download the full report.

Check us out at: mmm-online.com

 

Follow us: 

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]]> The Strategies for Success Podcast | McKinney Health | Navigating the intersection of health and life, a podcast sponsored by McKinney Health Michael McNamara, Lecia Bushak 00:21:46 Since McKinney Health burst onto the scene in 2022, it has been carving out its place at the intersection of health and life. Since McKinney Health burst onto the scene in 2022, it has been carving out its place at the intersection of health and life. agency 100, partner content false bonus 2c73ab9c-7687-4678-b0bd-b752ffcd3cac The Strategies for Success Podcast | Spectrum Science: No holding back: Building the agency of the future, a podcast sponsored by Spectrum Science In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. In this episode, we sit down with Amy Hutnik, president of Spectrum, and Jill Beene, head of Spectrum’s advertising and consulting business, to dive into how the agency is rewriting the rules of healthcare marketing by ditching the outdated playbook and leaning into a future-ready model built for speed, access and real impact. No walls, no waiting, just bold moves and better outcomes.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Thu, 12 Jun 2025 13:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Amy Hutnik, Jill Beene, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. In this episode, we sit down with Amy Hutnik, president of Spectrum, and Jill Beene, head of Spectrum’s advertising and consulting business, to dive into how the agency is rewriting the rules of healthcare marketing by ditching the outdated playbook and leaning into a future-ready model built for speed, access and real impact. No walls, no waiting, just bold moves and better outcomes.

Check us out at: mmm-online.com

 

Follow us: 

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]]> The Strategies for Success Podcast | Spectrum Science: No holding back: Building the agency of the future, a podcast sponsored by Spectrum Science Amy Hutnik, Jill Beene, Jack O'Brien 00:15:52 In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. agency 100, partner content false bonus 8e472923-65eb-4ddf-8437-11d3620f461b The Strategies for Success Podcast | Merge: Pharma meets consumerism: What brand marketers need to know, a podcast sponsored by Merge In the noisy and evolving AI and the tech landscape, marketers can easily misdirect their time, energy, and resources. Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies on patient experiences. Avoid the pitfalls with actionable insights to guide the pharma industry in navigating smarter digital transformations.

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Thu, 12 Jun 2025 13:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephanie Trunzo, Pat McGloin, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ In the noisy and evolving AI and the tech landscape, marketers can easily misdirect their time, energy, and resources. Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies on patient experiences. Avoid the pitfalls with actionable insights to guide the pharma industry in navigating smarter digital transformations.

Check us out at: mmm-online.com

 

Follow us: 

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]]> The Strategies for Success Podcast | Merge: Pharma meets consumerism: What brand marketers need to know, a podcast sponsored by Merge Stephanie Trunzo, Pat McGloin, Jack O'Brien 00:19:52 Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies on patient experiences. Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies on patient experiences. agency 100, partner content false bonus daf2964d-6fa5-46ae-8560-8fd2931d704e The Strategies for Success Podcast | Relevate Health: Applied, not artificial: The real power of AI, a podcast sponsored by Relevate Health In a world of algorithms and buzzwords, we're cutting through the noise. Applied, Not Artificial explores how AI delivers real impact in pharmaceutical commercialization — when it's grounded in context, fueled by human insight, and aimed squarely at results.

This isn't AI for show. It's AI for go. At the core is our OMNI KNOW-HOW — a deep understanding of how to extract more value from data, improve campaign execution and streamline operations. We’re not chasing the next flashy tech. We’re focused on making what's available work harder, smarter and faster for our clients.

Join us as we move AI from concept to commercial reality — from data through delivery.

Check us out at: mmm-online.com

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Tue, 10 Jun 2025 08:55:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Michael Cole, Tim Pantello, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ In a world of algorithms and buzzwords, we're cutting through the noise. Applied, Not Artificial explores how AI delivers real impact in pharmaceutical commercialization — when it's grounded in context, fueled by human insight, and aimed squarely at results.

This isn't AI for show. It's AI for go. At the core is our OMNI KNOW-HOW — a deep understanding of how to extract more value from data, improve campaign execution and streamline operations. We’re not chasing the next flashy tech. We’re focused on making what's available work harder, smarter and faster for our clients.

Join us as we move AI from concept to commercial reality — from data through delivery.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> The Strategies for Success Podcast | Relevate Health: Applied, not artificial: The real power of AI, a podcast sponsored by Relevate Health Michael Cole, Tim Pantello, Lecia Bushak 00:20:54 Join us as we move AI from concept to commercial reality — from data through delivery. Join us as we move AI from concept to commercial reality — from data through delivery. agency 100, partner content false full 432 8990f865-ecbc-41d4-9806-cf6804e376f5 The Strategies for Success Podcast | Princeton10: Building for the future: Princeton10 is #notanagency Tue, 10 Jun 2025 08:50:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dave Brous, Rachel Stoll, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ The Strategies for Success Podcast | Princeton10: Building for the future: Princeton10 is #notanagency Dave Brous, Rachel Stoll, Jack O'Brien 00:24:16 The rise of the un-agency — Princeton10 and the future of pharma marketing. The rise of the un-agency — Princeton10 and the future of pharma marketing. agency 100, partner content false bonus 70343aeb-22cb-4480-ac0f-0e37f94eb4ff The Strategies for Success Podcast | Lumanity: Navigating the future: How Lumanity is helping clients deliver on the promise of innovative medicines Join us as two thought leaders from Lumanity delve into the evolution of their organization and how they are approaching the transformative impact of AI for their clients in today’s environment. Discover what surprised them most on their AI journey and what they are most excited about moving forward.

Check us out at: mmm-online.com

 

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]]> Tue, 10 Jun 2025 08:45:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Michael Parisi, Anthony Guethert, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Join us as two thought leaders from Lumanity delve into the evolution of their organization and how they are approaching the transformative impact of AI for their clients in today’s environment. Discover what surprised them most on their AI journey and what they are most excited about moving forward.

Check us out at: mmm-online.com

 

Follow us: 

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]]> The Strategies for Success Podcast | Lumanity: Navigating the future: How Lumanity is helping clients deliver on the promise of innovative medicines Michael Parisi, Anthony Guethert, Jack O'Brien 00:25:48 Join us as two thought leaders from Lumanity delve into the evolution of their organization and how they are approaching the transformative impact of AI for their clients in today’s environment. Join us as two thought leaders from Lumanity delve into the evolution of their organization and how they are approaching the transformative impact of AI for their clients in today’s environment. false bonus b1d6c961-d10b-4e5a-9cc3-12c0bb5b5428 The Strategies for Success Podcast | i2Vision: The i2Vision Effect: Why strategy-first brands win What does it take to turn complex science into marketing that actually moves people? In The i2Vision Effect, the team at i2Vision shares how their strategy-first approach powers everything — from crystal-clear briefs to campaigns that actually change patient lives. Whether launching Balance Opthalmics FSYX device or designing the Residen.com website from the ground up, i2Vision is helping brands go beyond assets to own their narrative. Didi Discar is at the helm with a strong team all around who all believe Purpose Drives our Mission / Fun Brings Us Closer / Reflection Improves Direction.

Check us out at: mmm-online.com

 

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]]> Tue, 10 Jun 2025 08:40:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Didi Discar, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ What does it take to turn complex science into marketing that actually moves people? In The i2Vision Effect, the team at i2Vision shares how their strategy-first approach powers everything — from crystal-clear briefs to campaigns that actually change patient lives. Whether launching Balance Opthalmics FSYX device or designing the Residen.com website from the ground up, i2Vision is helping brands go beyond assets to own their narrative. Didi Discar is at the helm with a strong team all around who all believe Purpose Drives our Mission / Fun Brings Us Closer / Reflection Improves Direction.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> The Strategies for Success Podcast | i2Vision: The i2Vision Effect: Why strategy-first brands win Didi Discar, Jack O'Brien 00:22:47 In The i2Vision Effect, the team at i2Vision shares how their strategy-first approach powers everything — from crystal-clear briefs to campaigns that actually change patient lives. In The i2Vision Effect, the team at i2Vision shares how their strategy-first approach powers everything — from crystal-clear briefs to campaigns that actually change patient lives. agency 100, partner content false bonus 21acb7e3-bc8f-422d-b3d1-f6e6f5094c26 The Strategies for Success Podcast | Deloitte Digital: Life sciences: CRM trends and future strategies Join Deloitte Digital leaders as they delve into the current state of the industry and discuss the future of customer engagement for pharmaceutical companies. Learn what leaders should be considering today and the key impacts that will come from these decisions in the months and years to come.

Check us out at: mmm-online.com

 

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]]> Tue, 10 Jun 2025 08:35:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Kate White Walters, David Rosner, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Join Deloitte Digital leaders as they delve into the current state of the industry and discuss the future of customer engagement for pharmaceutical companies. Learn what leaders should be considering today and the key impacts that will come from these decisions in the months and years to come.

Check us out at: mmm-online.com

 

Follow us: 

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]]> The Strategies for Success Podcast | Deloitte Digital: Life sciences: CRM trends and future strategies Kate White Walters, David Rosner, Lecia Bushak 00:26:34 Join Deloitte Digital leaders as they delve into the current state of the industry and discuss the future of customer engagement for pharmaceutical companies. Join Deloitte Digital leaders as they delve into the current state of the industry and discuss the future of customer engagement for pharmaceutical companies. agency 100, partner content false bonus 33278ae0-8f30-442b-a53d-788d79d6134a The Strategies for Success Podcast | Deerfield Group: Scaling smart: How Deerfield Group is redefining growth marketing and comms Tue, 10 Jun 2025 08:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Amanda Sellers, Dominic Viola) https://www.mmm-online.com/the-mmm-podcast/ The Strategies for Success Podcast | Deerfield Group: Scaling smart: How Deerfield Group is redefining growth marketing and comms Lecia Bushak, Amanda Sellers, Dominic Viola 00:24:02 What makes DFG uniquely valuable in the marketing, comms and media landscape? What makes DFG uniquely valuable in the marketing, comms and media landscape? agency 100, partner content false bonus cb8531bc-1566-4cc2-9f2c-785a13eb8ae4 The Strategies for Success Podcast | CMI Media Group and Compas: Navigating the future of patient-centric innovation in a global landscape, a podcast sponsored by CMI Media Group and Compas Tue, 10 Jun 2025 08:25:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Justin Freid, Melissa Giordano) https://www.mmm-online.com/the-mmm-podcast/ The Strategies for Success Podcast | CMI Media Group and Compas: Navigating the future of patient-centric innovation in a global landscape, a podcast sponsored by CMI Media Group and Compas Jack O'Brien, Justin Freid, Melissa Giordano 00:13:00 Justin Freid, chief media and innovation officer, and Melissa Giordano, chief client officer explore the healthcare industry’s need for patient-centricity, positioning CMI Media Group’s capabilities to emphasize consumer-driven strategies and global reach. They'll discuss critical industry trends and emerging opportunities, providing insights into the forces shaping the future of media and marketing to reach healthcare audiences. Justin Freid, chief media and innovation officer, and Melissa Giordano, chief client officer explore the healthcare industry’s need for patient-centricity, positioning CMI Media Group’s capabilities to emphasize consumer-driven strategies and global reach. They'll discuss critical industry trends and emerging opportunities, providing insights into the forces shaping the future of media and marketing to reach healthcare audiences. false bonus 82013d03-ceb5-45b0-9a00-2f1354ecdf47 2025 MM+M Agency 100, explained The 2025 MM+M Agency 100 has been released!

For this week’s episode, the MM+M editorial team unpacks the 2025 MM+M Agency 100 list.

Editor-in-chief Jameson Fleming, managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj discuss the agencies that moved up and down the revenue chart as well as key trends like the advent of AI and the evolving relationship between agencies and clients.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Tue, 10 Jun 2025 04:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Jameson Fleming, Heerea Rikhraj, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ The 2025 MM+M Agency 100 has been released!

For this week’s episode, the MM+M editorial team unpacks the 2025 MM+M Agency 100 list.

Editor-in-chief Jameson Fleming, managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj discuss the agencies that moved up and down the revenue chart as well as key trends like the advent of AI and the evolving relationship between agencies and clients.

Check us out at: mmm-online.com

 

Follow us: 

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> 2025 MM+M Agency 100, explained Jack O'Brien, Jameson Fleming, Heerea Rikhraj, Lecia Bushak 00:32:27 The MM+M editorial team unpacks the 2025 MM+M Agency 100 list, including agencies that moved up and down the revenue chart as well as key findings. The MM+M editorial team unpacks the 2025 MM+M Agency 100 list, including agencies that moved up and down the revenue chart as well as key findings. agency 100, medical media, agency, medical marketing, advertising, mm+m false full 433 726032c0-b056-4047-8208-d99b80de3f2c 2025 MM+M Women of Distinction preview: Inspiring careers, impactful work The 2025 MM+M Women of Distinction ceremony is here!

Every year, we honor dozens of renowned women leaders who have contributed mightily to the medical marketing industry – whether as an agency lead, a pharma client or a media exec.

We also recognize our Women to Watch – the ascendant talent who will come to leave their stamp on the industry sooner than later.

In this two-fer episode, you’ll hear pharma editor Lecia Bushak interview Deileta Kamhunga, VP of partnerships at MD Newsline. Then, reporter Heerea Rikhraj speaks with Jani Hegarty, CEO and founder, The HWP Group. 

Stay tuned at the end for some important updates about the release of the 

2025 MM+M Agency 100 list, which will go live next week.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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]]> Mon, 2 Jun 2025 19:52:20 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Deileta Kamhunga, Heerea Rikhraj, Jani Hegarty, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ The 2025 MM+M Women of Distinction ceremony is here!

Every year, we honor dozens of renowned women leaders who have contributed mightily to the medical marketing industry – whether as an agency lead, a pharma client or a media exec.

We also recognize our Women to Watch – the ascendant talent who will come to leave their stamp on the industry sooner than later.

In this two-fer episode, you’ll hear pharma editor Lecia Bushak interview Deileta Kamhunga, VP of partnerships at MD Newsline. Then, reporter Heerea Rikhraj speaks with Jani Hegarty, CEO and founder, The HWP Group. 

Stay tuned at the end for some important updates about the release of the 

2025 MM+M Agency 100 list, which will go live next week.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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]]> 2025 MM+M Women of Distinction preview: Inspiring careers, impactful work Lecia Bushak, Deileta Kamhunga, Heerea Rikhraj, Jani Hegarty, Jack O'Brien 00:37:39 In this two-fer episode, you’ll hear pharma editor Lecia Bushak interview Deileta Kamhunga, VP of partnerships at MD Newsline. Then, reporter Heerea Rikhraj speaks with Jani Hegarty, CEO and founder, The HWP Group. In this two-fer episode, you’ll hear pharma editor Lecia Bushak interview Deileta Kamhunga, VP of partnerships at MD Newsline. Then, reporter Heerea Rikhraj speaks with Jani Hegarty, CEO and founder, The HWP Group. pharma, media, marketing, women, medical marketing, women of distinction, mm+m false full 431 c124c464-fb54-4a2b-bf51-9ce6836d22ff Recognizing AAPI Month in medical marketing As part of MM+M’s coverage of AAPI month, reporter Heerea Rikhraj sits down with Sheldon Zhai, president and head of technology and AI at Supreme Group, to chat about his journey as the founder of Supreme Optimization, as well as the future of marketing and AI.

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]]> Fri, 30 May 2025 17:17:51 +0000 Bill.Fitzpatrick@haymarketmedia.com (Heerea Rikhraj, Sheldon Zhai) https://www.mmm-online.com/the-mmm-podcast/ As part of MM+M’s coverage of AAPI month, reporter Heerea Rikhraj sits down with Sheldon Zhai, president and head of technology and AI at Supreme Group, to chat about his journey as the founder of Supreme Optimization, as well as the future of marketing and AI.

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]]> Recognizing AAPI Month in medical marketing Heerea Rikhraj, Sheldon Zhai 00:25:24 2025 MM+M 40 Under 40 honoree Sheldon Zhai of Supreme Group talks about his experience being an Asian American leader in the medical marketing industry. 2025 MM+M 40 Under 40 honoree Sheldon Zhai of Supreme Group talks about his experience being an Asian American leader in the medical marketing industry. pharma, marketing, digital, ai, advertising, mm+m false full 430 9d9e51a8-3990-48f3-8b8b-e85dda1eadbb What to expect at ASCO 2025: Eisai oncology clinical development lead weighs in As far as healthcare conferences go, the American Society of Clinical Oncology (ASCO) annual meeting is the top of the crop.

Every year, thousands descend on Chicago for days worth of oncology-focused presentations, data readouts and industry-shaping news. 

Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus speaks with Pharma Editor Lecia Bushak to preview the annual oncology megaconference.

Additionally, we dive into some data from the upcoming 2025 MM+M Agency 100 list, namely the representation of women at the C-suite level of leading medical marketing agencies. 

Also, don’t forget to register to attend the 2025 Women of Distinction event on June 3 in New York.

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]]> Wed, 28 May 2025 18:52:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Dr. Corina Dutcus, Jack O'Brien, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ As far as healthcare conferences go, the American Society of Clinical Oncology (ASCO) annual meeting is the top of the crop.

Every year, thousands descend on Chicago for days worth of oncology-focused presentations, data readouts and industry-shaping news. 

Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus speaks with Pharma Editor Lecia Bushak to preview the annual oncology megaconference.

Additionally, we dive into some data from the upcoming 2025 MM+M Agency 100 list, namely the representation of women at the C-suite level of leading medical marketing agencies. 

Also, don’t forget to register to attend the 2025 Women of Distinction event on June 3 in New York.

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]]> What to expect at ASCO 2025: Eisai oncology clinical development lead weighs in Lecia Bushak, Dr. Corina Dutcus, Jack O'Brien, Heerea Rikhraj 00:31:36 Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus previews the annual oncology megaconference. Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus previews the annual oncology megaconference. data, pharma, media, marketing, medical marketing, asco, mm+m false full 429 acc02277-6f4c-41a2-8ec5-0dba66ea54b1 A medical marketer turned mental health warrior aims to pulverize stigma Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.

Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.

Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien about his more than decadelong patient journey and the need to incorporate lived experience into the medical marketing process.

And for our Trends segment, we’re talking about former President Joe Biden’s aggressive prostate cancer diagnosis and how SNL skewered pharma ads this season.

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]]> Thu, 22 May 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Jon Nelson, Lecia Bushak, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.

Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.

Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien about his more than decadelong patient journey and the need to incorporate lived experience into the medical marketing process.

And for our Trends segment, we’re talking about former President Joe Biden’s aggressive prostate cancer diagnosis and how SNL skewered pharma ads this season.

The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. To speak with a trained listener, call 988. Visit 988lifeline.org for crisis chat services or for more information.

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]]> A medical marketer turned mental health warrior aims to pulverize stigma Jack O'Brien, Jon Nelson, Lecia Bushak, Heerea Rikhraj 00:58:52 Jon Nelson, a medical marketing veteran and mental health advocate, joins the show to discuss his patient journey and his push to incorporate lived experience into pharma advertising. Jon Nelson, a medical marketing veteran and mental health advocate, joins the show to discuss his patient journey and his push to incorporate lived experience into pharma advertising. mental health, pharma, medical media, agency, medical marketing, healthcare, mm+m false full 428 2efa899f-473a-4383-a61f-f2234ed1e590 Shaping health narratives: An approach to accurate and impactful media portrayals, a podcast sponsored by CMI Media Group This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI Media Group and Lina Polimeni, chief corporate brand officer at Eli Lilly will share thoughts on the potential of unconventional platforms, like sports, to promote healthier narratives and maintain a human connection in health-related innovation.

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]]> Mon, 19 May 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Mark Pappas, Lina Polimeni, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI Media Group and Lina Polimeni, chief corporate brand officer at Eli Lilly will share thoughts on the potential of unconventional platforms, like sports, to promote healthier narratives and maintain a human connection in health-related innovation.

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]]> Shaping health narratives: An approach to accurate and impactful media portrayals, a podcast sponsored by CMI Media Group Mark Pappas, Lina Polimeni, Lecia Bushak 00:23:24 This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. partner content, medical marketing false bonus d90b499c-9107-4abc-879e-0d86c6593cd3 What do jam bands and POC marketing have in common? Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management.

For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands.

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]]> Fri, 16 May 2025 12:10:51 +0000 Bill.Fitzpatrick@haymarketmedia.com (Joey Cohen, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management.

For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands.

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]]> What do jam bands and POC marketing have in common? Joey Cohen, Jack O'Brien 00:13:57 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management draws parallels between jam bands and point of care marketing for pharma brands. 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management draws parallels between jam bands and point of care marketing for pharma brands. pharma, poc, jam bands, marketing, medical marketing false full 427 936cd0a4-b343-4986-bd94-2171099f966a Pharma ad ban considerations, ‘most favored nation’ returns and Pinnacle live hit Plenty of health policy changes were announced during the first five months of 2025 – however, many medical marketing industry stakeholders are focused on one policy proposal that hasn’t been unveiled yet: a ban on pharmaceutical advertising.

In this week’s episode, reporter Heerea Rikhraj speaks with CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh about the potential ban on pharma TV ads and its implications for healthcare communications. 

For Trends, pharma editor Lecia Bushak and managing editor Jack O’Brien break down President Donald Trump’s decision to sign an executive order to enact the ‘most favored nation’ policy for pharmaceutical drug pricing. 

And to wrap up, we have a live hit from last week’s Pinnacle Awards with honoree Leslie Koby from Argenx.

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]]> Tue, 13 May 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, Heerea Rikhraj, Richard Awdeh, Leslie Koby) https://www.mmm-online.com/the-mmm-podcast/ Plenty of health policy changes were announced during the first five months of 2025 – however, many medical marketing industry stakeholders are focused on one policy proposal that hasn’t been unveiled yet: a ban on pharmaceutical advertising.

In this week’s episode, reporter Heerea Rikhraj speaks with CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh about the potential ban on pharma TV ads and its implications for healthcare communications. 

For Trends, pharma editor Lecia Bushak and managing editor Jack O’Brien break down President Donald Trump’s decision to sign an executive order to enact the ‘most favored nation’ policy for pharmaceutical drug pricing. 

And to wrap up, we have a live hit from last week’s Pinnacle Awards with honoree Leslie Koby from Argenx.

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]]> Pharma ad ban considerations, ‘most favored nation’ returns and Pinnacle live hit Jack O'Brien, Lecia Bushak, Heerea Rikhraj, Richard Awdeh, Leslie Koby 00:50:17 CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh discusses the potential ban on pharma TV ads and its implications for healthcare communications. CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh discusses the potential ban on pharma TV ads and its implications for healthcare communications. pharma, checkedup, marketing, medical marketing, pinnacle, advertising, mm+m false full 426 c7d8903e-7330-4ad3-b054-2b00453a17f7 Dynavax’s chief medical officer unpacks new data on Hep B vax perceptions In this MM+M Fast Break, Pharma Editor Lecia Bushak talks with Dynavax chief medical officer Rob Janssen about the company’s latest survey on Hepatitis B vaccination, as well as what medical marketers should keep in mind when it comes to the current vaccine messaging landscape.

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]]> Thu, 8 May 2025 17:54:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Rob Janssen) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Pharma Editor Lecia Bushak talks with Dynavax chief medical officer Rob Janssen about the company’s latest survey on Hepatitis B vaccination, as well as what medical marketers should keep in mind when it comes to the current vaccine messaging landscape.

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]]> Dynavax’s chief medical officer unpacks new data on Hep B vax perceptions Lecia Bushak, Rob Janssen 00:11:31 Dynavax chief medical officer Rob Janssen breaks down new survey results on public perception of Hepatitis B as well as the larger vaccination landscape. Dynavax chief medical officer Rob Janssen breaks down new survey results on public perception of Hepatitis B as well as the larger vaccination landscape. fast break, pharma, media, marketing, vaccine, medical marketing, hep b, hepatitis, mm+m false full 425 ced329d9-3ea1-44ca-b29b-d954365e1b97 Becoming omni-ready: A pharma playbook from Salix and Syneos Health Communications, a podcast presented by Syneos Health Communication Thu, 8 May 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (AJ Triano, Christine Trucco, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Becoming omni-ready: A pharma playbook from Salix and Syneos Health Communications, a podcast presented by Syneos Health Communication AJ Triano, Christine Trucco, Jack O'Brien 00:24:41 In this episode, leaders from Salix Pharmaceuticals and Syneos Health Communications share their real-world journeys to becoming truly "omni-ready" — from overcoming data roadblocks to rethinking ROI and scaling strategic pilots. Hear how cross-functional alignment, mindset shifts and bold decisions shaped their omnichannel success and get practical insights for navigating your own transformation. In this episode, leaders from Salix Pharmaceuticals and Syneos Health Communications share their real-world journeys to becoming truly "omni-ready" — from overcoming data roadblocks to rethinking ROI and scaling strategic pilots. Hear how cross-functional alignment, mindset shifts and bold decisions shaped their omnichannel success and get practical insights for navigating your own transformation. partner content, medical marketing false bonus a4e69c46-b2db-4724-9f0a-a5b4de350524 2025 MM+M Pinnacle preview: UCB’s immunology lead Camille Lee Over the course of 30 years, in a variety of marketing, medical and leadership roles, Camille Lee has demonstrated an ability to drive transformative growth across diverse therapeutic areas.

For this week’s episode, Lee – who serves as SVP, U.S. head of immunology at UCB – previews the 2025 MM+M Pinnacle Awards and reflects on what it means to receive the career achievement honor.

After that, managing editor Jack O’Brien and reporter Heerea Rikhraj recap the HealthFront hosted by Publicis Health Media last week. 

Then, editor-in-chief Jameson Fleming joins the show to play one of the board games submitted for the 2025 MM+M Agency 100, which is just over a month away from going live.

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]]> Wed, 7 May 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, Heerea Rikhraj, Jameson Fleming, Camille Lee) https://www.mmm-online.com/the-mmm-podcast/ Over the course of 30 years, in a variety of marketing, medical and leadership roles, Camille Lee has demonstrated an ability to drive transformative growth across diverse therapeutic areas.

For this week’s episode, Lee – who serves as SVP, U.S. head of immunology at UCB – previews the 2025 MM+M Pinnacle Awards and reflects on what it means to receive the career achievement honor.

After that, managing editor Jack O’Brien and reporter Heerea Rikhraj recap the HealthFront hosted by Publicis Health Media last week. 

Then, editor-in-chief Jameson Fleming joins the show to play one of the board games submitted for the 2025 MM+M Agency 100, which is just over a month away from going live.

Check us out at: mmm-online.com

 

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]]> 2025 MM+M Pinnacle preview: UCB’s immunology lead Camille Lee Jack O'Brien, Lecia Bushak, Heerea Rikhraj, Jameson Fleming, Camille Lee 00:45:16 Camille Lee, SVP, U.S. head of immunology at UCB, previews the 2025 MM+M Pinnacle Awards. Camille Lee, SVP, U.S. head of immunology at UCB, previews the 2025 MM+M Pinnacle Awards. a100, pharma, agency 100, medical media, medical marketing, pharma marketing, mm+m false full 424 5d514393-7095-4e9e-bbb0-59140ded75ea Selma Blair, actress and MS patient advocate, live from PHM HealthFront In this MM+M Fast Break, Managing Editor Jack O’Brien talks with actress and MS patient advocate Selma Blair about her awareness work, what medical marketers need to know about working with celebrity ambassadors and how media is impacting the spread of health information.

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]]> Thu, 1 May 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Selma Blair) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Managing Editor Jack O’Brien talks with actress and MS patient advocate Selma Blair about her awareness work, what medical marketers need to know about working with celebrity ambassadors and how media is impacting the spread of health information.

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]]> Selma Blair, actress and MS patient advocate, live from PHM HealthFront Jack O'Brien, Selma Blair 00:13:59 Following her keynote address, actress and MS patient advocate Selma Blair speaks with MM+M about her awareness work. Following her keynote address, actress and MS patient advocate Selma Blair speaks with MM+M about her awareness work. selma blair, keynote, media, medical media, medical marketing, ms, health false full 423 81b54fbf-6db8-4e2a-aedb-8ce41963471a Selma Blair, Chelsea Handler and Sophia Bush bring starpower to PHM HealthFront Publicis Health Media is hosting its fifth annual HealthFront conference on Wednesday and Thursday, with programming featuring medical marketing leaders discussing the evolving nature of the health media and advertising opportunities for pharma brands.

Additionally, top talent speaking on the stage will include comedian Chelsea Handler, actress and activist Sophia Bush as well as actress and MS patient advocate Selma Blair. 

In this week’s episode, PHM CEO Andrea Palmer previews the annual industry get together with Managing Editor Jack O’Brien and explains what insights these celebrities plan to bring to the HealthFront stage. 

For Trends, we dive into the brave new world vaccine manufacturers are facing under RFK Jr.’s HHS and how drugmakers are navigating the regulatory uncertainties.

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]]> Tue, 29 Apr 2025 18:19:47 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Jack O'Brien, Heerea Rikhraj, Andrea Palmer) https://www.mmm-online.com/the-mmm-podcast/ Publicis Health Media is hosting its fifth annual HealthFront conference on Wednesday and Thursday, with programming featuring medical marketing leaders discussing the evolving nature of the health media and advertising opportunities for pharma brands.

Additionally, top talent speaking on the stage will include comedian Chelsea Handler, actress and activist Sophia Bush as well as actress and MS patient advocate Selma Blair. 

In this week’s episode, PHM CEO Andrea Palmer previews the annual industry get together with Managing Editor Jack O’Brien and explains what insights these celebrities plan to bring to the HealthFront stage. 

For Trends, we dive into the brave new world vaccine manufacturers are facing under RFK Jr.’s HHS and how drugmakers are navigating the regulatory uncertainties.

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]]> Selma Blair, Chelsea Handler and Sophia Bush bring starpower to PHM HealthFront Lecia Bushak, Jack O'Brien, Heerea Rikhraj, Andrea Palmer 00:34:04 Publicis Health Media CEO Andrea Palmer previews the 2025 HealthFront conference and explains what insights these celebrities plan to bring to the stage. Publicis Health Media CEO Andrea Palmer previews the 2025 HealthFront conference and explains what insights these celebrities plan to bring to the stage. pharma, media, phm, marketing, medical marketing, publicis, healthcare, health false full 422 616eba12-05d6-409d-afaf-c7df411addf1 Starting reactions in oncology marketing: How Amino is doing things differently, a podcast sponsored by Calcium + Company Mon, 28 Apr 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Josh Righter, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Starting reactions in oncology marketing: How Amino is doing things differently, a podcast sponsored by Calcium + Company Josh Righter, Jack O'Brien 00:14:16 In an information-overloaded environment, how can we make sure that the right cancer treatment finds the right patient? That’s the question Amino, a marketing agency dedicated to oncology, aims to answer. Josh Righter, head of Amino, explains how. In an information-overloaded environment, how can we make sure that the right cancer treatment finds the right patient? That’s the question Amino, a marketing agency dedicated to oncology, aims to answer. Josh Righter, head of Amino, explains how. false bonus a92b56a0-714e-4b3f-ac61-469e09bc07ff Beyond GLP-1s: How device therapy could mitigate the obesity epidemic It’s all about GLP-1s on this week’s episode. 

Pharma Editor Lecia Bushak speaks with Fractyl Health CEO Harith Rajagopalan about the company’s prospects in the weight loss space, the recent developments in the GLP-1 arms race and how this will impact marketing around these disease states in the future.

For the Trends segment, we’re continuing the GLP-1 focus with an update on how Eli Lilly is overtaking Novo Nordisk in the diabetes and obesity treatment market.

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]]> Wed, 23 Apr 2025 18:03:34 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, Harith Rajagopalan) https://www.mmm-online.com/the-mmm-podcast/ It’s all about GLP-1s on this week’s episode. 

Pharma Editor Lecia Bushak speaks with Fractyl Health CEO Harith Rajagopalan about the company’s prospects in the weight loss space, the recent developments in the GLP-1 arms race and how this will impact marketing around these disease states in the future.

For the Trends segment, we’re continuing the GLP-1 focus with an update on how Eli Lilly is overtaking Novo Nordisk in the diabetes and obesity treatment market.

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]]> Beyond GLP-1s: How device therapy could mitigate the obesity epidemic Jack O'Brien, Lecia Bushak, Harith Rajagopalan 00:28:59 Pharma Editor Lecia Bushak speaks with Fractyl Health CEO Harith Rajagopalan about the recent developments in the GLP-1 arms race. Pharma Editor Lecia Bushak speaks with Fractyl Health CEO Harith Rajagopalan about the recent developments in the GLP-1 arms race. pharma, diabetes, medical media, medical marketing, fractyl health, glp 1-1, health false full 421 ff9d607c-6f23-478b-b3dd-a5a6767e0986 ViiV corporate comms chief champions youth HIV/AIDS awareness In this MM+M Fast Break, reporter Heerea Rikhraj talks with Bithiah Lafontant, director of corporate communications at ViiV Healthcare, about the impact of HIV on young people as well as the importance of providing resources for HIV prevention and linkage to care.

 

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]]> Wed, 23 Apr 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Bithiah Lafontant, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, reporter Heerea Rikhraj talks with Bithiah Lafontant, director of corporate communications at ViiV Healthcare, about the impact of HIV on young people as well as the importance of providing resources for HIV prevention and linkage to care.

 

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]]> ViiV corporate comms chief champions youth HIV/AIDS awareness Bithiah Lafontant, Heerea Rikhraj 00:18:46 Bithiah Lafontant, director of corporate communications at ViiV Healthcare, underscores the importance of providing resources for HIV prevention. Bithiah Lafontant, director of corporate communications at ViiV Healthcare, underscores the importance of providing resources for HIV prevention. awareness, pharma, medical media, medical marketing, hiv, aids, viiv, mm+m false full 420 95e6ae9f-fdd9-4642-8db4-b16e6493a8c1 Snow Companies founder pens MS patient journey in book In this MM+M Fast Break, Managing Editor Jack O’Brien talks with Snow Companies founder Brenda Snow about detailing her MS patient journey in her new book, Diagnosed: The Essential Guide to Navigating the Patient’s Journey.

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]]> Fri, 18 Apr 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Brenda Snow) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Managing Editor Jack O’Brien talks with Snow Companies founder Brenda Snow about detailing her MS patient journey in her new book, Diagnosed: The Essential Guide to Navigating the Patient’s Journey.

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]]> Snow Companies founder pens MS patient journey in book Jack O'Brien, Brenda Snow 00:13:47 Snow Companies founder Brenda Snow discusses her new book, which traces her MS patient journey. Snow Companies founder Brenda Snow discusses her new book, which traces her MS patient journey. media, snow, medical media, patient, diagnosed, medical marketing false full 419 b02c35bd-788b-4227-9670-0a0f1491f9d0 Will the potential for pharmaceutical cannabis go up in flames? Marijuana has never been more popular in America and many believe there could be opportunities to utilize the drug for pharmaceutical purposes. So what’s the hold up?

Ahead of 4/20, Managing Editor Jack O’Brien talks with MMJ International Holdings CEO Duane Boise about growing pharmaceutical cannabis and what medical marketers need to know about the state of the legal cannabis market.

For the Trends segment, Reporter Heerea Rikhraj unpacks Pfizer’s decision to scrap its GLP-1 receptor after a patient injury and Pharma Editor Lecia Bushak details why Noom launched a full-page ad in The Wall Street Journal advocating for policy changes regarding compounded GLP-1s.

We wrap up with an analysis of HHS Secretary Robert F. Kennedy Jr.’s claim that the department will determine if there’s a link between autism and vaccines by September. 

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]]> Thu, 17 Apr 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Jack O'Brien, Heerea Rikhraj, Duane Boise) https://www.mmm-online.com/the-mmm-podcast/ Marijuana has never been more popular in America and many believe there could be opportunities to utilize the drug for pharmaceutical purposes. So what’s the hold up?

Ahead of 4/20, Managing Editor Jack O’Brien talks with MMJ International Holdings CEO Duane Boise about growing pharmaceutical cannabis and what medical marketers need to know about the state of the legal cannabis market.

For the Trends segment, Reporter Heerea Rikhraj unpacks Pfizer’s decision to scrap its GLP-1 receptor after a patient injury and Pharma Editor Lecia Bushak details why Noom launched a full-page ad in The Wall Street Journal advocating for policy changes regarding compounded GLP-1s.

We wrap up with an analysis of HHS Secretary Robert F. Kennedy Jr.’s claim that the department will determine if there’s a link between autism and vaccines by September. 

Music by Sixième Son

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]]> Will the potential for pharmaceutical cannabis go up in flames? Lecia Bushak, Jack O'Brien, Heerea Rikhraj, Duane Boise 00:40:02 Ahead of 4/20, Managing Editor Jack O’Brien talks with MMJ International Holdings CEO Duane Boise about growing pharmaceutical cannabis and what medical marketers need to know about the state of the legal cannabis market. Ahead of 4/20, Managing Editor Jack O’Brien talks with MMJ International Holdings CEO Duane Boise about growing pharmaceutical cannabis and what medical marketers need to know about the state of the legal cannabis market. pharma, canabis, medical media, 420, medical marketing, mm+m false full 418 bb577dae-d9a5-4173-8d0e-75f65c4ac922 Does agency size matter? How a foundation of cultural intentionality is needed to create organic collaboration, a podcast sponsored by Woven Health Collective As the biopharma industry's needs evolve, discover how moving beyond the traditional network agency model can lead to more effective, integrated solutions. The transformation from ClinicalMind to Woven Health Collective highlights the power of intentional collaboration and patient-centric approaches. This conversation is essential for health care professionals, strategists, and innovators looking to foster collaboration and drive meaningful change in the health care sector. Access the podcast on-demand to explore new ways to enhance your collaborative efforts and impact patient care.

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]]> Wed, 16 Apr 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jeanne Martel, Sonja Foster-Storch) https://www.mmm-online.com/the-mmm-podcast/ As the biopharma industry's needs evolve, discover how moving beyond the traditional network agency model can lead to more effective, integrated solutions. The transformation from ClinicalMind to Woven Health Collective highlights the power of intentional collaboration and patient-centric approaches. This conversation is essential for health care professionals, strategists, and innovators looking to foster collaboration and drive meaningful change in the health care sector. Access the podcast on-demand to explore new ways to enhance your collaborative efforts and impact patient care.

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]]> Does agency size matter? How a foundation of cultural intentionality is needed to create organic collaboration, a podcast sponsored by Woven Health Collective Marc Iskowitz, Jeanne Martel, Sonja Foster-Storch 00:32:46 Tune into this enlightening episode of the MM+M Podcast, where we reveal how Woven Health Collective is redefining healthcare collaboration through strategic structure and function. Tune into this enlightening episode of the MM+M Podcast, where we reveal how Woven Health Collective is redefining healthcare collaboration through strategic structure and function. partner content, marketing, agency, medical marketing false bonus c2b34b26-358f-4e0e-ad1d-bcadb5837477 How Addison Whitney’s AI-driven naming platform is revolutionizing the playing field, a podcast sponsored by Addison Whitney Guided by complex regulatory and trademark requirements, brand teams have often had to sacrifice creativity for compliance. Traditional naming methods, unchanged for decades, alongside crowded markets have led to shrinking white space, high attrition rates and weakened brand strategies. In this episode, Joe Daley, president of Addison Whitney, powered by Syneos Health, explores how Ari, the industry’s first AI-driven naming platform, is breaking through these barriers. By integrating real-time regulatory and trademark screening, Ari expands creative white space within set guardrails, empowering deeper strategic exploration and compliance like never before possible — reducing risk while increasing creativity.

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]]> Wed, 9 Apr 2025 20:29:33 +0000 Bill.Fitzpatrick@haymarketmedia.com (Joe Daley, Jack O'Brien, Nancy Globus) https://www.mmm-online.com/the-mmm-podcast/ Guided by complex regulatory and trademark requirements, brand teams have often had to sacrifice creativity for compliance. Traditional naming methods, unchanged for decades, alongside crowded markets have led to shrinking white space, high attrition rates and weakened brand strategies. In this episode, Joe Daley, president of Addison Whitney, powered by Syneos Health, explores how Ari, the industry’s first AI-driven naming platform, is breaking through these barriers. By integrating real-time regulatory and trademark screening, Ari expands creative white space within set guardrails, empowering deeper strategic exploration and compliance like never before possible — reducing risk while increasing creativity.

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]]> How Addison Whitney’s AI-driven naming platform is revolutionizing the playing field, a podcast sponsored by Addison Whitney Joe Daley, Jack O'Brien, Nancy Globus 00:18:24 In this episode, Joe Daley, president of Addison Whitney, powered by Syneos Health, explores how Ari, the industry’s first AI-driven naming platform, is breaking through barriers. In this episode, Joe Daley, president of Addison Whitney, powered by Syneos Health, explores how Ari, the industry’s first AI-driven naming platform, is breaking through barriers. sponsored, artificial intelligence, marketing false bonus d314d3cf-5f58-4043-9740-171a8a7cef25 10 questions for Marc Iskowitz Longtime MM+M staffer Marc Iskowitz, who's passing the baton after 15 years, takes a walk down editorial memory lane with colleagues in this farewell episode. 

We also bring you audio highlights from last Thursday’s MM+M Transform conference.

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]]> Wed, 9 Apr 2025 14:55:42 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Longtime MM+M staffer Marc Iskowitz, who's passing the baton after 15 years, takes a walk down editorial memory lane with colleagues in this farewell episode. 

We also bring you audio highlights from last Thursday’s MM+M Transform conference.

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]]> 10 questions for Marc Iskowitz Marc Iskowitz, Jack O'Brien, Lecia Bushak, Heerea Rikhraj 00:56:45 Longtime MM+M staffer Marc Iskowitz, who's passing the baton after 15 years, takes a walk down editorial memory lane with colleagues. Longtime MM+M staffer Marc Iskowitz, who's passing the baton after 15 years, takes a walk down editorial memory lane with colleagues. pharma, medical marketing false full 417 03b33183-fc22-4b03-b8fe-689114e83a68 Transform '25 preview: She's helping AI and procurement to coexist Sabrina Traskos, VP of global procurement for Regeneron, explains how marketing procurement is trying to coexist with AI by developing new compensation models that aim to ease tension in the relationship between agencies and in-house marketers.

And for our Trends segment, we talk about the massive, ongoing layoffs roiling HHS, and one very high-profile resignation at the FDA.

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]]> Wed, 2 Apr 2025 16:45:28 +0000 Bill.Fitzpatrick@haymarketmedia.com (Sabrina Traskos, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Sabrina Traskos, VP of global procurement for Regeneron, explains how marketing procurement is trying to coexist with AI by developing new compensation models that aim to ease tension in the relationship between agencies and in-house marketers.

And for our Trends segment, we talk about the massive, ongoing layoffs roiling HHS, and one very high-profile resignation at the FDA.

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]]> Transform '25 preview: She's helping AI and procurement to coexist Sabrina Traskos, Marc Iskowitz 00:49:13 Regeneron’s Sabrina Traskos explains how marketing procurement is trying to coexist with AI. Regeneron’s Sabrina Traskos explains how marketing procurement is trying to coexist with AI. artificial intelligence, marketing, medical marketing false full 416 688d89a9-b7a5-400f-894d-de6b264bb1c4 Avalere Health is guided by a mission to make Every Patient Possible, a podcast sponsored by Avalere Health Avalere Health has united its 1,500-plus experts in a single mission to ensure every patient is identified, supported, treated and cared for equally. Every Patient Possible is about tackling the issues that are important for patients, no matter who they are or where they live, and creating solutions that drive change for every patient everywhere.

During a recent MM+M podcast, Marc Iskowitz, editor-at-large of MM+M, sat down with Amar Urhekar, CEO, Avalere Health, and Ryan Mason, chief strategy officer, Avalere Health, to discuss what Every Patient Possible means and how the organization is uniquely positioned to make an impact.

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]]> Mon, 31 Mar 2025 15:08:50 +0000 Bill.Fitzpatrick@haymarketmedia.com (Amar Urhekar, Ryan Mason, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Avalere Health has united its 1,500-plus experts in a single mission to ensure every patient is identified, supported, treated and cared for equally. Every Patient Possible is about tackling the issues that are important for patients, no matter who they are or where they live, and creating solutions that drive change for every patient everywhere.

During a recent MM+M podcast, Marc Iskowitz, editor-at-large of MM+M, sat down with Amar Urhekar, CEO, Avalere Health, and Ryan Mason, chief strategy officer, Avalere Health, to discuss what Every Patient Possible means and how the organization is uniquely positioned to make an impact.

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]]> Avalere Health is guided by a mission to make Every Patient Possible, a podcast sponsored by Avalere Health Amar Urhekar, Ryan Mason, Marc Iskowitz 00:28:02 Creating healthcare solutions that reach patients everywhere. Creating healthcare solutions that reach patients everywhere. false bonus 24cee064-75f6-410c-a6f0-ffc9e355ad9e Inside a drugmaker’s decision to go DTC Maria Lloyd, VP at Harrow, explains the pharma company’s newly launched DTC program, meant to help patients access its dry-eye treatment at a reduced cash price, as well as patient-centric models as a blueprint for others, in conversation with MM+M’s Lecia Bushak.

And for our Trends segment, we discuss the spate of editorials written by mainstream and medical media in response to the Trump administration’s vaccine policy.

Music by Sixième Son

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]]> Thu, 27 Mar 2025 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Maria Lloyd, Marc Iskowitz, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Maria Lloyd, VP at Harrow, explains the pharma company’s newly launched DTC program, meant to help patients access its dry-eye treatment at a reduced cash price, as well as patient-centric models as a blueprint for others, in conversation with MM+M’s Lecia Bushak.

And for our Trends segment, we discuss the spate of editorials written by mainstream and medical media in response to the Trump administration’s vaccine policy.

Music by Sixième Son

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]]> Inside a drugmaker’s decision to go DTC Lecia Bushak, Maria Lloyd, Marc Iskowitz, Jack O'Brien 00:42:13 Harrow’s Maria Lloyd explains the pharma company’s newly launched DTC program, meant to improve patient access to its dry-eye treatment. Harrow’s Maria Lloyd explains the pharma company’s newly launched DTC program, meant to improve patient access to its dry-eye treatment. pharma, media, medical media, marketing, medical marketing false full 415 acb6e0a7-d564-4aa2-9d46-f5f14d7bb107 Breaking biotech’s glass ceiling, piece by piece Alise Reicin, president and CEO of Tectonic Therapeutic, tells MM+M’s Marc Iskowitz how women are breaking biotech’s glass ceiling, piece by piece, and what companies can do to boost representation of women in the biotech C-suite, despite the attacks on DEI nationally.

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]]> Thu, 20 Mar 2025 08:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Alise Reicin, Jack O'Brien, Heerea Rikhraj, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Alise Reicin, president and CEO of Tectonic Therapeutic, tells MM+M’s Marc Iskowitz how women are breaking biotech’s glass ceiling, piece by piece, and what companies can do to boost representation of women in the biotech C-suite, despite the attacks on DEI nationally.

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]]> Breaking biotech’s glass ceiling, piece by piece Marc Iskowitz, Alise Reicin, Jack O'Brien, Heerea Rikhraj, Lecia Bushak 00:43:41 Alise Reicin of Tectonic Therapeutic explains how women are breaking biotech’s glass ceiling, piece by piece. Alise Reicin of Tectonic Therapeutic explains how women are breaking biotech’s glass ceiling, piece by piece. dei, equality, medical marketing, biotech false full 414 97b4da0a-f8de-485a-9a6c-7a1ebbcea7b9 Health equity in pharma and biotech — does it have a future? NCODA’s Sharita Howe, Acclinate’s Camille Campbell and MBooth Health’s Tayla Mahmud sit with MM+M’s Heerea Rikhraj to discuss the state and future of health equity - a key theme that has been under fire as federal funding cuts and a rollback of diversity, equity and inclusion persist across multiple industries. 

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]]> Wed, 19 Mar 2025 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Heerea Rikhraj, Sharita Howe, Camille Campbell, Tayla Mahmud) https://www.mmm-online.com/the-mmm-podcast/ NCODA’s Sharita Howe, Acclinate’s Camille Campbell and MBooth Health’s Tayla Mahmud sit with MM+M’s Heerea Rikhraj to discuss the state and future of health equity - a key theme that has been under fire as federal funding cuts and a rollback of diversity, equity and inclusion persist across multiple industries. 

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]]> Health equity in pharma and biotech — does it have a future? Heerea Rikhraj, Sharita Howe, Camille Campbell, Tayla Mahmud 00:46:22 NCODA’s Sharita Howe, Acclinate’s Camille Campbell and MBooth Health’s Tayla Mahmud collect to discuss the state of health equity in the industry - and what things could look like moving forward. NCODA’s Sharita Howe, Acclinate’s Camille Campbell and MBooth Health’s Tayla Mahmud collect to discuss the state of health equity in the industry - and what things could look like moving forward. pharma, dei, medical media, health equity, marketing, medical marketing, healthcare false full 413 5d061b47-88e0-47c7-9f88-ac65260a4581 Data quality, EHR, and NBE: Outlook on 2025, a podcast sponsored by Haylo 2025 is finally upon us and the trends for healthcare marketers continue to evolve. EHR is quickly growing into an industry favorite for engaging HCPs in a contextually relevant location, brands and agencies are embracing Next Best Engagement (NBE) strategies to fine tune their media, and data quality remains an ever-important aspect of a marketer’s toolkit. Join Louis Naimoli, who is the VP of programmatic at Haymarket in this candid conversation with MM+M. 

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]]> Wed, 19 Mar 2025 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Louis Naimoli, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ 2025 is finally upon us and the trends for healthcare marketers continue to evolve. EHR is quickly growing into an industry favorite for engaging HCPs in a contextually relevant location, brands and agencies are embracing Next Best Engagement (NBE) strategies to fine tune their media, and data quality remains an ever-important aspect of a marketer’s toolkit. Join Louis Naimoli, who is the VP of programmatic at Haymarket in this candid conversation with MM+M. 

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]]> Data quality, EHR, and NBE: Outlook on 2025, a podcast sponsored by Haylo Louis Naimoli, Marc Iskowitz 00:32:26 2025 is finally upon us and the trends for healthcare marketers continue to evolve. 2025 is finally upon us and the trends for healthcare marketers continue to evolve. partner content, medical marketing false bonus 8dbdb5de-874a-484d-adf2-2df6c6fa3058 At SXSW, marketers urge authenticity over algorithms GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap a key theme discussed during the health track at this week’s SXSW conference - the need for authenticity in an AI world - in conversation with MM+M’s Heerea Rikhraj and Jack O’Brien.

And for our Trends segment, we’ll share reflections on the five-year anniversary of the COVID-19 pandemic in America.

Music by Sixième Son

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]]> Wed, 12 Mar 2025 15:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Heerea Rikhraj, Jack O'Brien, Kristin Ryan, Adam Goodcoff) https://www.mmm-online.com/the-mmm-podcast/ GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap a key theme discussed during the health track at this week’s SXSW conference - the need for authenticity in an AI world - in conversation with MM+M’s Heerea Rikhraj and Jack O’Brien.

And for our Trends segment, we’ll share reflections on the five-year anniversary of the COVID-19 pandemic in America.

Music by Sixième Son

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]]> At SXSW, marketers urge authenticity over algorithms Marc Iskowitz, Heerea Rikhraj, Jack O'Brien, Kristin Ryan, Adam Goodcoff 00:50:30 GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap how marketers pressed for authenticity over algorithms at this week’s SXSW conference. GCI Health's Kristin Ryan and MedFluencers’ Dr. Adam Goodcoff recap how marketers pressed for authenticity over algorithms at this week’s SXSW conference. sxsw, medical media, marketing, medical marketing, gci, medfluencers, mm+m false full 412 f2ab7976-dcd1-4868-b34a-2c590ba517a0 Inside the push for clear healthcare prices Kevin Morra, co-founder of Power to the Patients, speaks with MM+M’s Jack O’Brien about how the advocacy group rallies A-list artists - from Fat Joe to the Foo Fighters and Shepard Fairey - to the cause of healthcare price transparency, and why Trump’s executive order could boost those efforts.

Music by Sixième Son

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]]> Wed, 5 Mar 2025 21:17:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Heerea Rikhraj, Jack O'Brien, Kevin Mora) https://www.mmm-online.com/the-mmm-podcast/ Kevin Morra, co-founder of Power to the Patients, speaks with MM+M’s Jack O’Brien about how the advocacy group rallies A-list artists - from Fat Joe to the Foo Fighters and Shepard Fairey - to the cause of healthcare price transparency, and why Trump’s executive order could boost those efforts.

Music by Sixième Son

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]]> Inside the push for clear healthcare prices Marc Iskowitz, Heerea Rikhraj, Jack O'Brien, Kevin Mora 00:44:00 Kevin Morra, co-founder of Power to the Patients, explains how the advocacy group rallies A-list artists to the cause of healthcare price transparency. Kevin Morra, co-founder of Power to the Patients, explains how the advocacy group rallies A-list artists to the cause of healthcare price transparency. trump, medical media, marketing, medical marketing, healthcare, podcast, insurance, mm+m false full 411 ca192897-f09b-4ea3-9f93-1f29699f535d Walgreens pushes ahead on trial diversity Walgreens’ Ramita Tandon, chief clinical trials officer, explains how the pharmacy chain is working with biopharma to enhance research inclusivity amid ongoing challenges to DEI on the federal and corporate level, in a conversation with MM+M’s Heerea Rikhraj. 

For our Trends segment, we’ll discuss what the end of the semaglutide shortage means for Hims and Hers and other telehealth firms that have been selling compounded versions of GLP-1 drugs, as well as how RFK Jr. is harnessing the CDC's comms apparatus to further his MAHA agenda.

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]]> Fri, 28 Feb 2025 16:49:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (Heerea Rikhraj, Ramita Tandon, Jack O'Brien, Lecia Bushak, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Walgreens’ Ramita Tandon, chief clinical trials officer, explains how the pharmacy chain is working with biopharma to enhance research inclusivity amid ongoing challenges to DEI on the federal and corporate level, in a conversation with MM+M’s Heerea Rikhraj. 

For our Trends segment, we’ll discuss what the end of the semaglutide shortage means for Hims and Hers and other telehealth firms that have been selling compounded versions of GLP-1 drugs, as well as how RFK Jr. is harnessing the CDC's comms apparatus to further his MAHA agenda.

Music by Sixième Son

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]]> Walgreens pushes ahead on trial diversity Heerea Rikhraj, Ramita Tandon, Jack O'Brien, Lecia Bushak, Marc Iskowitz 00:54:58 Walgreens’ Ramita Tandon explains how the pharmacy chain is working with biopharma to enhance inclusivity in clinical trials. Walgreens’ Ramita Tandon explains how the pharmacy chain is working with biopharma to enhance inclusivity in clinical trials. biopharma, drugs, walgreens, pharma, research, trials, medical media, medical marketing, medical research false full 410 4cd37f62-cf0e-4108-ba73-38fd15f51b36 Unlocking launch success: Expert Insights from PRI, a podcast sponsored by PRI In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. Through real-world case studies, we showcase how PRI has helped clients achieve remarkable results. Join us as we unlock the secrets of effective product launches and gain insights from industry experts.

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]]> Thu, 27 Feb 2025 18:42:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Lauren Arce, Eric Sullivan) https://www.mmm-online.com/the-mmm-podcast/ In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. Through real-world case studies, we showcase how PRI has helped clients achieve remarkable results. Join us as we unlock the secrets of effective product launches and gain insights from industry experts.

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]]> Unlocking launch success: Expert Insights from PRI, a podcast sponsored by PRI Lecia Bushak, Lauren Arce, Eric Sullivan 00:17:37 In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and data-driven optimization. false bonus 0522bc52-ba15-426d-b8db-9d1f5ef0e521 She gets life-sci to pay it forward Sara MacDonald, CEO of non-profit Life Science Cares, discusses how biopharma firms are committing their time and proceeds to community impact, in a conversation with MM+M’s Marc Iskowitz.

During our Trends segment, we’ll discuss how the Trump administration’s HHS cuts are impacting the federal regulatory landscape.

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]]> Wed, 19 Feb 2025 17:55:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Sara MacDonald, Lecia Bushak, Jack O'Brien, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Sara MacDonald, CEO of non-profit Life Science Cares, discusses how biopharma firms are committing their time and proceeds to community impact, in a conversation with MM+M’s Marc Iskowitz.

During our Trends segment, we’ll discuss how the Trump administration’s HHS cuts are impacting the federal regulatory landscape.

Music by Sixième Son

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]]> She gets life-sci to pay it forward Marc Iskowitz, Sara MacDonald, Lecia Bushak, Jack O'Brien, Heerea Rikhraj 00:49:05 Sara MacDonald, CEO of non-profit Life Science Cares, discusses how biopharma firms are committing to community impact. Sara MacDonald, CEO of non-profit Life Science Cares, discusses how biopharma firms are committing to community impact. life sciences, trump, pharma, media, medical media, medical marketing, life sciences cares, mm+m false full 409 5704f1ae-510c-440b-a82c-8d79dd145b1d 2025 40 Under 40 preview: He builds bonds with payers In what can seem like a polarizing pharma-PBM dynamic, MM+M 40 Under 40 honoree Mnwabisi Mbangata, associate director, market access strategy at Vertex, explains how he looks to build bonds with payers, in a conversation with MM+M's Heerea Rikhraj.

And for our Trends segment, we'll break down all the analysis of ads from healthcare brands that aired during Super Bowl LIX, including our opinion on who won the pharma ad extravaganza.

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]]> Tue, 11 Feb 2025 15:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Mnwabisi Mbangata, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ In what can seem like a polarizing pharma-PBM dynamic, MM+M 40 Under 40 honoree Mnwabisi Mbangata, associate director, market access strategy at Vertex, explains how he looks to build bonds with payers, in a conversation with MM+M's Heerea Rikhraj.

And for our Trends segment, we'll break down all the analysis of ads from healthcare brands that aired during Super Bowl LIX, including our opinion on who won the pharma ad extravaganza.

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]]> 2025 40 Under 40 preview: He builds bonds with payers Mnwabisi Mbangata, Heerea Rikhraj 00:58:55 Vertex's Mnwabisi Mbangata, an MM+M 40 Under 40 honoree, explains how he builds bonds with payers. Vertex's Mnwabisi Mbangata, an MM+M 40 Under 40 honoree, explains how he builds bonds with payers. medical marketing false full 408 7f64d1e2-16ad-49c0-972f-242ff4004d6e 2025 MAHF preview: Callahan, Colucci were med-ad architects Sharon Callahan and Nick Colucci, this year’s inductees into the Medical Advertising Hall of Fame, look back on their pioneering efforts to architect the holding company model and the big health agency merger, in a conversation with MM+M’s Marc Iskowitz.

And for our Trends segment, we discuss which health brands will run ads during this Sunday’s broadcast of Super Bowl LIX.

Music by Sixième Son
 

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]]> Wed, 5 Feb 2025 20:11:59 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Heerea Rikhraj, Lecia Bushak, Jack O'Brien, Sharon Callahan, Nick Colucci) https://www.mmm-online.com/the-mmm-podcast/ Sharon Callahan and Nick Colucci, this year’s inductees into the Medical Advertising Hall of Fame, look back on their pioneering efforts to architect the holding company model and the big health agency merger, in a conversation with MM+M’s Marc Iskowitz.

And for our Trends segment, we discuss which health brands will run ads during this Sunday’s broadcast of Super Bowl LIX.

Music by Sixième Son
 

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]]> 2025 MAHF preview: Callahan, Colucci were med-ad architects Marc Iskowitz, Heerea Rikhraj, Lecia Bushak, Jack O'Brien, Sharon Callahan, Nick Colucci 00:55:59 Newly minted MAHF inductees Sharon Callahan and Nick Colucci look back on their efforts to architect the holding company model and the big health agency merger. Newly minted MAHF inductees Sharon Callahan and Nick Colucci look back on their efforts to architect the holding company model and the big health agency merger. pharma, media, mahf, medical media, marketing, medical marketing, super bowl false full 407 2359ed36-babf-4114-a635-eca8ec7d4b8e The importance of next level thinking and avoiding the 'shiny shiny' syndrome, a podcast presented by Triple Threat Communications TKTK

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]]> Thu, 30 Jan 2025 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve McGinniss, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ TKTK

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]]> The importance of next level thinking and avoiding the 'shiny shiny' syndrome, a podcast presented by Triple Threat Communications Steve McGinniss, Marc Iskowitz 00:40:47 A discussion on how to pursue technology and AI innovation grounded in purpose and reality to drive business transformation. A discussion on how to pursue technology and AI innovation grounded in purpose and reality to drive business transformation. partner content, medical marketing false bonus 68324d74-0db8-4059-b293-85edf034288d Why 2025 may be a year of AI pragmatism Calcium + Co.’s Greg Lewis, group president and managing partner, explains why 2025 may be a year of AI pragmatism, as pharma develops more concrete use cases and ways to harness genAI from a health perspective, in this wide-ranging interview with MM+M’s Jack O’Brien.

And for our Trends segment, we’ll discuss the health-comms chaos unfolding on Capitol Hill caused by the Department of Health and Human Services’ clampdown on mass communications and public appearances.

Music by Sixième Son

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]]> Thu, 30 Jan 2025 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Greg Lewis, Jack O'Brien, Lecia Bushak, Marc Iskowitz, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Calcium + Co.’s Greg Lewis, group president and managing partner, explains why 2025 may be a year of AI pragmatism, as pharma develops more concrete use cases and ways to harness genAI from a health perspective, in this wide-ranging interview with MM+M’s Jack O’Brien.

And for our Trends segment, we’ll discuss the health-comms chaos unfolding on Capitol Hill caused by the Department of Health and Human Services’ clampdown on mass communications and public appearances.

Music by Sixième Son

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]]> Why 2025 may be a year of AI pragmatism Greg Lewis, Jack O'Brien, Lecia Bushak, Marc Iskowitz, Heerea Rikhraj 00:48:34 Calcium + Co.’s Greg Lewis explains why 2025 may be a year of AI pragmatism for pharma. Calcium + Co.’s Greg Lewis explains why 2025 may be a year of AI pragmatism for pharma. calcium + co, media, marketing, medical marketing false full 406 ee48c550-ff26-4ccc-96a2-09751ceff6f1 JPM Takeouts: Who I interviewed in San Francisco In this episode, Marc Iskowitz, MM+M’s editor-at-large, rounds up the five executives he interviewed over the first two days of the 2025 J.P. Morgan Healthcare Conference. 

Hear a variety of takes on the state of dealmaking, from the CEOs of a blood-testing startup and clinical-stage biotech firm to the CFO of a med-tech company and the CMO of a health benefits firm.

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]]> Fri, 24 Jan 2025 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ In this episode, Marc Iskowitz, MM+M’s editor-at-large, rounds up the five executives he interviewed over the first two days of the 2025 J.P. Morgan Healthcare Conference. 

Hear a variety of takes on the state of dealmaking, from the CEOs of a blood-testing startup and clinical-stage biotech firm to the CFO of a med-tech company and the CMO of a health benefits firm.

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]]> JPM Takeouts: Who I interviewed in San Francisco Marc Iskowitz 00:37:55 Hear a snapshot of interviews MM+M’s Marc Iskowitz conducted over the first two days of the 2025 J.P. Morgan Healthcare Conference. Hear a snapshot of interviews MM+M’s Marc Iskowitz conducted over the first two days of the 2025 J.P. Morgan Healthcare Conference. jpm, pharma, medical media, medical marketing, healthcare false full 405 39187600-7a1b-46b1-a1fd-b24f063d1813 Will Trump try to outlaw TV drug ads? James Potter, executive director of the Coalition for Healthcare Communication (CHC), tells Lecia Bushak what health policy issues pharma marketers should keep their eye on, including a possible attempt at a direct-to-consumer ad ban on TV.

And for our Trends segment, we’ll recap some of Trump’s early healthcare moves.

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]]> Thu, 23 Jan 2025 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Marc Iskowitz, James Potter, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ James Potter, executive director of the Coalition for Healthcare Communication (CHC), tells Lecia Bushak what health policy issues pharma marketers should keep their eye on, including a possible attempt at a direct-to-consumer ad ban on TV.

And for our Trends segment, we’ll recap some of Trump’s early healthcare moves.

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]]> Will Trump try to outlaw TV drug ads? Lecia Bushak, Marc Iskowitz, James Potter, Jack O'Brien 00:40:13 CHC’s James Potter outlines the most pressing policy issues affecting pharma marketers. CHC’s James Potter outlines the most pressing policy issues affecting pharma marketers. comms, trump, pharma, media, marketing, marcomms, medical marketing, healthcare false full 404 0d368522-7fa2-4a4c-8aea-dc6e378af409 JPM 2025: More security and more pharma dealmaking With the 2025 J.P. Morgan Healthcare Conference underway, MM+M’s Editor-at-Large Marc Iskowitz provides an on-the-ground update from San Francisco. 

Additionally, Managing Editor Jack O’Brien, Senior Pharma Reporter Lecia Bushak and Reporter Heerea Rikhraj discuss Publicis Health Media President Andrea Palmer’s takeaways from the 2025 Consumer Electronics Show as well as Haleon’s Dry January event in the West Village.

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]]> Wed, 15 Jan 2025 18:28:10 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ With the 2025 J.P. Morgan Healthcare Conference underway, MM+M’s Editor-at-Large Marc Iskowitz provides an on-the-ground update from San Francisco. 

Additionally, Managing Editor Jack O’Brien, Senior Pharma Reporter Lecia Bushak and Reporter Heerea Rikhraj discuss Publicis Health Media President Andrea Palmer’s takeaways from the 2025 Consumer Electronics Show as well as Haleon’s Dry January event in the West Village.

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]]> JPM 2025: More security and more pharma dealmaking Marc Iskowitz, Jack O'Brien, Lecia Bushak, Heerea Rikhraj 00:34:58 With the 2025 J.P. Morgan Healthcare Conference underway, MM+M’s Editor-at-Large Marc Iskowitz provides an on-the-ground update from San Francisco. With the 2025 J.P. Morgan Healthcare Conference underway, MM+M’s Editor-at-Large Marc Iskowitz provides an on-the-ground update from San Francisco. jpm, pharma, media, marketing, medical marketing, healthcare, health false full 403 aaefe228-b17b-44a6-a4f1-d887d6ebc1b4 NFL champion-turned-foodie Vince Wilfork supports Tums’ Foodball campaign In this MM+M Fast Break, Jack O’Brien talks former New England Patriots star Vince Wilfork about his role in Tums’ Foodball partnership with DraftKings.

Check us out at: mmm-online.com

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]]> Tue, 14 Jan 2025 21:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Vince Wilfork) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Jack O’Brien talks former New England Patriots star Vince Wilfork about his role in Tums’ Foodball partnership with DraftKings.

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]]> NFL champion-turned-foodie Vince Wilfork supports Tums’ Foodball campaign Jack O'Brien, Vince Wilfork 00:13:43 Former New England Patriots star Vince Wilfork discusses his role in Tums’ Foodball partnership with DraftKings. Former New England Patriots star Vince Wilfork discusses his role in Tums’ Foodball partnership with DraftKings. tums, medical media, medical marketing, draftkings, mm+m false full 402 2fc4bd9f-7916-410e-8c02-8debb862bd4b 4 major healthcare highlights from CES 2025 In this MM+M Fast Break, Jack O’Brien talks with Alison Woo, formerly of GSK, Novartis and CNN, about the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas.

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]]> Thu, 9 Jan 2025 19:34:52 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Alison Woo) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Jack O’Brien talks with Alison Woo, formerly of GSK, Novartis and CNN, about the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas.

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]]> 4 major healthcare highlights from CES 2025 Jack O'Brien, Alison Woo 00:13:12 Former CNN journalist and pharma comms vet Alison Woo weighs in on the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas. Former CNN journalist and pharma comms vet Alison Woo weighs in on the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas. fast break, media, ces, medical marketing, mm+m false full 401 643a3ca9-4e97-49f1-96bc-4191d30e318c An indie POV on the big ad hold-co merger Jeff Berg, president of AbelsonTaylor Group, offers an independent’s perspective on last year’s announced merger of Omnicom with Interpublic Group, in an interview with Jack O’Brien.

And on our Trends segment, Marc Iskowitz previews the 43rd annual J.P. Morgan Healthcare Conference, kicking off next week in San Francisco. 

Tune in, as well, for a big reveal involving the brand’s spring conference, MM+M Transform, coming up on April 3, 2025, in New York City.

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]]> Wed, 8 Jan 2025 16:45:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Jeff Berg, president of AbelsonTaylor Group, offers an independent’s perspective on last year’s announced merger of Omnicom with Interpublic Group, in an interview with Jack O’Brien.

And on our Trends segment, Marc Iskowitz previews the 43rd annual J.P. Morgan Healthcare Conference, kicking off next week in San Francisco. 

Tune in, as well, for a big reveal involving the brand’s spring conference, MM+M Transform, coming up on April 3, 2025, in New York City.

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]]> An indie POV on the big ad hold-co merger Marc Iskowitz, Lecia Bushak, Jack O'Brien, Heerea Rikhraj 00:42:01 AbelsonTaylor Group’s Jeff Berg offers an independent’s take on last year’s announced merger of ad holding companies. AbelsonTaylor Group’s Jeff Berg offers an independent’s take on last year’s announced merger of ad holding companies. ablesontaylor, pharma, medical media, marketing, medical marketing, mm+m false full 400 4d101bc6-8047-4808-87b1-7f23637d51f7 MM+M’s top talks of 2024 Listen to a compilation of MM+M’s most memorable talks of 2024, highlighting everything from the summer Olympics to some of our favorite awards shows to interviews with new staff members.

 

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]]> Thu, 26 Dec 2024 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Heerea Rikhraj, Jameson Fleming, Jack O'Brien, Lecia Bushak, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Listen to a compilation of MM+M’s most memorable talks of 2024, highlighting everything from the summer Olympics to some of our favorite awards shows to interviews with new staff members.

 

Music by Sixième Son
 

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]]> MM+M’s top talks of 2024 Heerea Rikhraj, Jameson Fleming, Jack O'Brien, Lecia Bushak, Marc Iskowitz 00:39:07 MM+M presents a compilation of memorable talks from the MM+M Podcast this past year. MM+M presents a compilation of memorable talks from the MM+M Podcast this past year. false full 399 ccd5c43b-958c-4469-8e33-75a4b84cb2af Bigfoot, mermaids and EHR-myth versus reality: Part 2, a podcast sponsored by Relevate Health Thu, 19 Dec 2024 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, George Griffith, Matt Bodkin) https://www.mmm-online.com/the-mmm-podcast/ Bigfoot, mermaids and EHR-myth versus reality: Part 2, a podcast sponsored by Relevate Health Marc Iskowitz, George Griffith, Matt Bodkin 00:31:26 Important points to know about engaging your target customers in the EHR brought to you through a practical and real-world myth versus reality format. Important points to know about engaging your target customers in the EHR brought to you through a practical and real-world myth versus reality format. false bonus dd1eb7d3-45ec-4cc1-873a-9e2e5c059f6f More sunshine for influencers Sneha Dave, executive director of advocacy group Generation Patient, discusses a Senate bill that would increase transparency of social-media ads by requiring influencers to disclose payments in a federal database.

This week's Trends segment focuses on what a new Federal Trade Commission means for biopharma dealmaking in the year ahead.

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]]> Wed, 18 Dec 2024 18:32:08 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Jack O'Brien, Marc Iskowitz, Heerea Rikhraj, Sneha Dave) https://www.mmm-online.com/the-mmm-podcast/ Sneha Dave, executive director of advocacy group Generation Patient, discusses a Senate bill that would increase transparency of social-media ads by requiring influencers to disclose payments in a federal database.

This week's Trends segment focuses on what a new Federal Trade Commission means for biopharma dealmaking in the year ahead.

Music by Sixième Son

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]]> More sunshine for influencers Lecia Bushak, Jack O'Brien, Marc Iskowitz, Heerea Rikhraj, Sneha Dave 00:39:52 Sneha Dave of Generation Patient discusses a Senate bill that would require influencers to disclose payments in a federal database. Sneha Dave of Generation Patient discusses a Senate bill that would require influencers to disclose payments in a federal database. pharma, medical, medical media, generation patient, medical marketing, advocacy, mm+m false full 398 c27fd1cf-d71f-4230-a00f-1c32db3ef9a1 Scale matters': Brian Wieser on Omnicom’s IPG takeover Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.

And for our Trends segment, we’ll discuss public reaction to UnitedHealthcare CEO Brian Thompson’s murder, and the wave of hostility it unleashed on health insurers.

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]]> Wed, 11 Dec 2024 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Brian Weiser, Lecia Bushak, Heerea Rikhraj, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group, and what that scale-play bodes for the new company's healthcare agencies.

And for our Trends segment, we’ll discuss public reaction to UnitedHealthcare CEO Brian Thompson’s murder, and the wave of hostility it unleashed on health insurers.

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]]> Scale matters': Brian Wieser on Omnicom’s IPG takeover Marc Iskowitz, Brian Weiser, Lecia Bushak, Heerea Rikhraj, Jack O'Brien 00:34:19 Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group. Brian Wieser, CEO of Madison and Wall, explains how the “benefits of being big” spurred Omnicom's takeover of Interpublic Group. omnicom, medical media, medical marketing, unitedhealthcare, ipg, mm+m false full 397 37a56d94-8179-4ea4-a65f-3b6f77a93867 Behind the byline: Meet MM+M’s Heerea Rikhraj We formally welcome MM+M’s newest healthcare reporter, Heerea Rikhraj, whose work specializes in uncovering hidden stories at the intersection of race, health and access to care. 

And for our Trends segment, we’ll unpack the recent acceleration in MedTwitter’s migration to social media platform Bluesky - and what it portends for public health messaging.

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]]> Wed, 4 Dec 2024 17:57:54 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Jack O'Brien, Marc Iskowitz, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ We formally welcome MM+M’s newest healthcare reporter, Heerea Rikhraj, whose work specializes in uncovering hidden stories at the intersection of race, health and access to care. 

And for our Trends segment, we’ll unpack the recent acceleration in MedTwitter’s migration to social media platform Bluesky - and what it portends for public health messaging.

Music by Sixième Son

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]]> Behind the byline: Meet MM+M’s Heerea Rikhraj Lecia Bushak, Jack O'Brien, Marc Iskowitz, Heerea Rikhraj 00:35:33 Meet MM+M’s new healthcare reporter, Heerea Rikhraj. Meet MM+M’s new healthcare reporter, Heerea Rikhraj. bluesky, twitter, communications, medical media, medical marketing, pr, healthcare, x false full 396 4ba9b43c-7631-4cf2-b184-76ba0cd27ba0 Inside McKesson’s ‘gritty’ ad campaign Jared French, partner and creative director at indie agency Holden Ellis, tells Jack O’Brien why his latest campaign for wholesaler McKesson — dubbed Meet the Moment — spotlights the “grit and determination” of healthcare workers 

Our Trends segment breaks down president-elect Trump’s latest slew of cabinet picks and what they could mean for the life sciences industry.

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]]> Wed, 27 Nov 2024 14:59:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jared French, Jack O'Brien, Lecia Bushak, Marc Iskowitz, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Jared French, partner and creative director at indie agency Holden Ellis, tells Jack O’Brien why his latest campaign for wholesaler McKesson — dubbed Meet the Moment — spotlights the “grit and determination” of healthcare workers 

Our Trends segment breaks down president-elect Trump’s latest slew of cabinet picks and what they could mean for the life sciences industry.

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]]> Inside McKesson’s ‘gritty’ ad campaign Jared French, Jack O'Brien, Lecia Bushak, Marc Iskowitz, Heerea Rikhraj 00:33:35 Jared French of Holden Ellis explains why his latest campaign for wholesaler McKesson spotlights the “grit and determination” of healthcare workers. Jared French of Holden Ellis explains why his latest campaign for wholesaler McKesson spotlights the “grit and determination” of healthcare workers. medical marketing false full 395 8e09bd7c-df7a-4ed5-b491-fa15679733e1 A 'preventative care' approach to engaging your workforce, a podcast sponsored by United Minds We all are familiar with why preventative care is important for our personal health — it keeps us healthy and enables us to get ahead of any issues so that we’re our best selves at home and at work. 

But what if we applied the idea of preventative care to our organizations? 

The healthcare industry, more than any other, has gone through intense change over the past five years – from pandemic burnout on the frontlines to layoffs in corporate and biotech. And as a result, employee engagement is lagging.  

Join Chris Payne and Ellyn Michalak, leaders at United Minds, who will share insights from their 10-year Employees Rising study to better understand how and why employee engagement has fallen behind in the healthcare sector. They’ll also provide tips for leaders to get ahead of employee engagement issues – ensuring employees are motivated to bring their best selves to work and are successfully equipped to manage change.  

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]]> Mon, 25 Nov 2024 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Chris Payne, Ellyn Michalak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ We all are familiar with why preventative care is important for our personal health — it keeps us healthy and enables us to get ahead of any issues so that we’re our best selves at home and at work. 

But what if we applied the idea of preventative care to our organizations? 

The healthcare industry, more than any other, has gone through intense change over the past five years – from pandemic burnout on the frontlines to layoffs in corporate and biotech. And as a result, employee engagement is lagging.  

Join Chris Payne and Ellyn Michalak, leaders at United Minds, who will share insights from their 10-year Employees Rising study to better understand how and why employee engagement has fallen behind in the healthcare sector. They’ll also provide tips for leaders to get ahead of employee engagement issues – ensuring employees are motivated to bring their best selves to work and are successfully equipped to manage change.  

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]]> A 'preventative care' approach to engaging your workforce, a podcast sponsored by United Minds Chris Payne, Ellyn Michalak, Jack O'Brien 00:24:25 Join United Minds’ employee engagement experts Chris Payne and Ellyn Michalak to understand why employee engagement has lagged in the healthcare sector over the past 10 years — and what leaders can do to prevent talent engagement issues. Join United Minds’ employee engagement experts Chris Payne and Ellyn Michalak to understand why employee engagement has lagged in the healthcare sector over the past 10 years — and what leaders can do to prevent talent engagement issues. false bonus 8b12f379-93cd-48d7-be2d-1cb07741dad6 Havas’ expat CCO on acclimating to U.S. pharma ad market Manuel Frank, who left Europe's heavily regulated pharma ad market to become CCO for three U.S. offices of Havas Life, says the job promises to “dramatically” open up his creative possibilities for pharma advertising.

In our Trends segment, we explore the industry implications of president-elect Donald Trump’s pick of Robert F. Kennedy, Jr., to lead the Department of Health and Human Services.

We also welcome the latest addition to the MM+M news desk, reporter Heerea Rikhraj.

Music by Sixième Son

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]]> Wed, 20 Nov 2024 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Heerea Rikhraj) https://www.mmm-online.com/the-mmm-podcast/ Manuel Frank, who left Europe's heavily regulated pharma ad market to become CCO for three U.S. offices of Havas Life, says the job promises to “dramatically” open up his creative possibilities for pharma advertising.

In our Trends segment, we explore the industry implications of president-elect Donald Trump’s pick of Robert F. Kennedy, Jr., to lead the Department of Health and Human Services.

We also welcome the latest addition to the MM+M news desk, reporter Heerea Rikhraj.

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]]> Havas’ expat CCO on acclimating to U.S. pharma ad market Marc Iskowitz, Jack O'Brien, Lecia Bushak, Heerea Rikhraj 00:43:07 New Havas Life U.S. CCO Manuel Frank explains how he’s embracing new creative possibilities since taking on the role. New Havas Life U.S. CCO Manuel Frank explains how he’s embracing new creative possibilities since taking on the role. sixieme son, pharma, medical media, rfk jr, health care, medical marketing, health and human services, mm+m false full 394 bc66bb8f-4a75-4cee-ada7-9e38ebc690a2 Leo Pharma makes eczema awareness push Leo’s Brian Hilberdink, EVP and president, talks with Jack O’Brien about how the drugmaker is seeding the market ahead of the anticipated launch of its topical eczema treatment.

And for our Trends segment, we’ll take a look back at highlights from last Wednesday’s MM+M Media Summit in NYC.

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]]> Thu, 14 Nov 2024 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, Jameson Fleming, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Leo’s Brian Hilberdink, EVP and president, talks with Jack O’Brien about how the drugmaker is seeding the market ahead of the anticipated launch of its topical eczema treatment.

And for our Trends segment, we’ll take a look back at highlights from last Wednesday’s MM+M Media Summit in NYC.

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]]> Leo Pharma makes eczema awareness push Jack O'Brien, Lecia Bushak, Jameson Fleming, Marc Iskowitz 00:37:21 Leo Pharma’s Brian Hilberdink explains how the drugmaker is seeding the market for a forthcoming launch in the eczema treatment space. Leo Pharma’s Brian Hilberdink explains how the drugmaker is seeding the market for a forthcoming launch in the eczema treatment space. media summit, pharma, media, medical media, medical marketing, ai, mm+m false full 393 7cb78b14-f3cd-4e9a-9439-45a574665f36 The reemerging pharmacy point of care Novartis’ Jennifer Yip, clinical digital leader, and Haylo’s Louis Naimoli, VP of programmatic business development, preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz. 

And for our Trends segment, we discuss Novartis’ plan to sponsor the 2025 Eurovision Song Contest, as well as some of the political and policy issues intersecting with medical marketing as the 2024 election cycle draws to a close.

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]]> Tue, 5 Nov 2024 18:03:18 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Louis Naimoli, Jennifer Yip) https://www.mmm-online.com/the-mmm-podcast/ Novartis’ Jennifer Yip, clinical digital leader, and Haylo’s Louis Naimoli, VP of programmatic business development, preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz. 

And for our Trends segment, we discuss Novartis’ plan to sponsor the 2025 Eurovision Song Contest, as well as some of the political and policy issues intersecting with medical marketing as the 2024 election cycle draws to a close.

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]]> The reemerging pharmacy point of care Marc Iskowitz, Lecia Bushak, Jack O'Brien, Louis Naimoli, Jennifer Yip 00:40:09 Novartis’ Jennifer Yip and Haylo’s Louis Naimoli preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz. Novartis’ Jennifer Yip and Haylo’s Louis Naimoli preview their session on the reemerging pharmacy point of care at this week’s MM+M Media Summit, with Marc Iskowitz. medical marketing false full 392 28e5104e-c371-413e-abad-9783c961d41f The Neuroscience of Driving HCP Behavior Change, sponsored by Relevate Health In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder/CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach, as well as the role games may play in driving deeper engagement and behavior change at scale.

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]]> Mon, 4 Nov 2024 17:18:22 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, George Griffith, Sam Glassenberg) https://www.mmm-online.com/the-mmm-podcast/ In this podcast, George Griffith, EVP of omnichannel marketing at Relevate Health, and Sam Glassenberg, founder/CEO of Level Ex, join MM+M's Marc Iskowitz to explain how Relevate plans to integrate Level Ex's HCP-oriented video-game content into its omnichannel approach, as well as the role games may play in driving deeper engagement and behavior change at scale.

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]]> The Neuroscience of Driving HCP Behavior Change, sponsored by Relevate Health Marc Iskowitz, George Griffith, Sam Glassenberg 00:20:34 sponsored, level ex, relevate health, hcp false bonus cc277c81-4c2b-4412-bfc7-ad59c76ef535 Orthopedics film vies for non-HCP fans Filmmaker Peter Sanders, joined by Dr. Kenneth Egol, tells Jack O’Brien how his cine-history of NYU Langone Orthopedics, which screened at Tribeca this year, is vying to attract a non-medical audience.

And for our Trends segment, we’ll talk about the extent to which analysts think Pfizer’s upbeat third-quarter earnings may help fend off a challenge from activist investor Starboard Value.

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]]> Wed, 30 Oct 2024 17:14:10 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Marc Iskowitz, Lecia Bushak, Peter Sanders, Kenneth Egol) https://www.mmm-online.com/the-mmm-podcast/ Filmmaker Peter Sanders, joined by Dr. Kenneth Egol, tells Jack O’Brien how his cine-history of NYU Langone Orthopedics, which screened at Tribeca this year, is vying to attract a non-medical audience.

And for our Trends segment, we’ll talk about the extent to which analysts think Pfizer’s upbeat third-quarter earnings may help fend off a challenge from activist investor Starboard Value.

Music by Sixième Son

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]]> Orthopedics film vies for non-HCP fans Jack O'Brien, Marc Iskowitz, Lecia Bushak, Peter Sanders, Kenneth Egol 00:32:29 Filmmaker Peter Sanders explains how his cine-history of NYU Langone Orthopedics is vying for a non-medical audience. Filmmaker Peter Sanders explains how his cine-history of NYU Langone Orthopedics is vying for a non-medical audience. pharma, medical media, orthopedics, medical marketing, healthcare, nyu, film false full 391 edc157b5-6970-4ce8-bf8f-f4f0c91589b8 Two sides of the privacy coin: HIPAA and state laws in pharmaceutical marketing, a podcast sponsored by Swoop Some agencies and pharmaceutical marketers believe that HIPAA-compliant solutions automatically meet all the latest privacy regulations. But, new consumer privacy state laws apply to the average consumer whereas HIPAA is about patient de-identification. This creates two different standards and media agencies and brands have to be aware of both. Today, healthcare marketers need to be especially vigilant when selecting partners to ensure they align with the highest privacy standards, not just the minimum regulatory requirements.

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]]> Thu, 24 Oct 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Ben Chapman, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Some agencies and pharmaceutical marketers believe that HIPAA-compliant solutions automatically meet all the latest privacy regulations. But, new consumer privacy state laws apply to the average consumer whereas HIPAA is about patient de-identification. This creates two different standards and media agencies and brands have to be aware of both. Today, healthcare marketers need to be especially vigilant when selecting partners to ensure they align with the highest privacy standards, not just the minimum regulatory requirements.

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]]> Two sides of the privacy coin: HIPAA and state laws in pharmaceutical marketing, a podcast sponsored by Swoop Ben Chapman, Marc Iskowitz 00:24:11 partner content, medical marketing false full 390 2492bbac-2fdc-4da4-89d3-4268f1cc4014 Backstory behind diabetes group’s rebrand Pam Morrisroe, chief marketing officer of Breakthrough T1D (formerly JDRF), tells Jack O’Brien the backstory behind this storied brand’s repositioning, and how the new name is resonating among the adult diabetes population.

And for our Trends segment, we discuss the developing case of activist investor Starboard Value and its recent $1-billion stake in Pfizer.

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]]> Wed, 23 Oct 2024 18:09:02 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O"Brien, Pam Morrisroe) https://www.mmm-online.com/the-mmm-podcast/ Pam Morrisroe, chief marketing officer of Breakthrough T1D (formerly JDRF), tells Jack O’Brien the backstory behind this storied brand’s repositioning, and how the new name is resonating among the adult diabetes population.

And for our Trends segment, we discuss the developing case of activist investor Starboard Value and its recent $1-billion stake in Pfizer.

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]]> Backstory behind diabetes group’s rebrand Marc Iskowitz, Lecia Bushak, Jack O"Brien, Pam Morrisroe 00:36:26 Pam Morrisroe, CMO of Breakthrough T1D (formerly JDRF), tells the backstory behind this storied brand’s repositioning. Pam Morrisroe, CMO of Breakthrough T1D (formerly JDRF), tells the backstory behind this storied brand’s repositioning. pharma, diabetes, jdrf, medical media, marketing, medical marketing, t1d, mm+m false full 389 3daf892c-8ae7-465b-9217-8a8e6bb04da3 Better partnerships, bigger impact, a podcast sponsored by DXTRA Wed, 23 Oct 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Josh Hoekwater, Mike Rosich, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Better partnerships, bigger impact, a podcast sponsored by DXTRA Josh Hoekwater, Mike Rosich, Jack O'Brien 00:21:48 From emerging pharma to late-stage biotechs, healthcare marketers and communicators are facing increasing challenges. Which is why choosing an agency is more important than ever. Agency leaders Mike Rosich, CEO, Current Group and Josh Hoekwater, SVP of client experience at Genuine, unpack how to bring in the right partners to fulfill both your near- and long-term ambitions. From emerging pharma to late-stage biotechs, healthcare marketers and communicators are facing increasing challenges. Which is why choosing an agency is more important than ever. Agency leaders Mike Rosich, CEO, Current Group and Josh Hoekwater, SVP of client experience at Genuine, unpack how to bring in the right partners to fulfill both your near- and long-term ambitions. partner content, medical marketing false bonus 50bc174e-917c-4a7f-85e8-95ca9a1323d5 GE HealthCare marketing chief previews HLTH 2024 GE HealthCare’s chief marketing officer Nina Akerley Lindsey previews HLTH 2024 with Managing Editor Jack O’Brien, teases the brand’s announcements and activations at the annual conference and discusses the practical uses for AI in healthcare.

Additionally, listen to a roundup of interviews with the winners from the 2024 MM+M Awards.

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]]> Fri, 18 Oct 2024 18:09:30 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Nina Akerley Lindsey) https://www.mmm-online.com/the-mmm-podcast/ GE HealthCare’s chief marketing officer Nina Akerley Lindsey previews HLTH 2024 with Managing Editor Jack O’Brien, teases the brand’s announcements and activations at the annual conference and discusses the practical uses for AI in healthcare.

Additionally, listen to a roundup of interviews with the winners from the 2024 MM+M Awards.

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]]> GE HealthCare marketing chief previews HLTH 2024 Marc Iskowitz, Jack O'Brien, Lecia Bushak, Nina Akerley Lindsey 00:34:50 PRWeek sat down with panelists at its inaugural conference in New York City on Thursday to discuss the day’s events and the role AI is playing at their companies. PRWeek sat down with panelists at its inaugural conference in New York City on Thursday to discuss the day’s events and the role AI is playing at their companies. pharma, awards, medical media, mm+m awards, medical marketing, mm+m false full 388 57d9e1ee-a237-43f0-8def-0a3521d04156 Eye on gold: Eduardo Molina previews 21st MM+M Awards On the eve of Thursday night’s 21st MM+M Awards gala, Marc Iskowitz interviews jury chair Eduardo Molina, VP business operations and strategy at Ipsen, for his sneak peek on this year’s standout work, and trends to watch out for during a star-studded evening.

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]]> Wed, 9 Oct 2024 17:36:19 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Eduardo Molina) https://www.mmm-online.com/the-mmm-podcast/ On the eve of Thursday night’s 21st MM+M Awards gala, Marc Iskowitz interviews jury chair Eduardo Molina, VP business operations and strategy at Ipsen, for his sneak peek on this year’s standout work, and trends to watch out for during a star-studded evening.

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]]> Eye on gold: Eduardo Molina previews 21st MM+M Awards Marc Iskowitz, Jack O'Brien, Lecia Bushak, Eduardo Molina 00:42:17 On the eve of Thursday night’s 21st MM+M Awards gala, chair of jurors Eduardo Molina offers a sneak peek. On the eve of Thursday night’s 21st MM+M Awards gala, chair of jurors Eduardo Molina offers a sneak peek. pharma, medical media, ipsen, marketing, mm+m awards, medical marketing, mm+m false full 387 b0734c4a-4cb1-41f5-bc81-d850d93ede71 Advancing patient centricity through HCP and DTC marketing synchronization, a podcast sponsored by OptimizeRx Wed, 9 Oct 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Theresa Greco) https://www.mmm-online.com/the-mmm-podcast/ Advancing patient centricity through HCP and DTC marketing synchronization, a podcast sponsored by OptimizeRx Marc Iskowitz, Theresa Greco 00:27:52 In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands’ ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink siloed marketing approaches. Join OptimizeRx chief commercial officer, Theresa Greco, as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key. In a 2024 independent physician survey, OptimizeRx found that 70% of respondents agreed (or strongly agreed) that synchronizing HCP and DTC marketing streamlines patient care, but only 13% see that strong alignment today. Addressing this gap can increase pharma brands’ ability to drive conversion, accelerate therapy start, and build stronger HCP-patient relationships — but only if they can rethink siloed marketing approaches. Join OptimizeRx chief commercial officer, Theresa Greco, as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key. false bonus 1387884a-25df-4117-8a66-e4ddd3a0b4a3 Women's health advocates seek to build on Paris games Becky Edwards, chief communications officer for Organon, recaps the increased spotlight on gender balance and female athlete needs at this summer’s Paris Olympics, as well as how womens’ health advocacy can build on that momentum.

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]]> Wed, 2 Oct 2024 17:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Becky Edwards, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Becky Edwards, chief communications officer for Organon, recaps the increased spotlight on gender balance and female athlete needs at this summer’s Paris Olympics, as well as how womens’ health advocacy can build on that momentum.

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]]> Women's health advocates seek to build on Paris games Becky Edwards, Marc Iskowitz 00:24:00 Becky Edwards, chief communications officer for Organon, explains how women's health advocacy can build on the momentum created at this summer’s Paris Olympics. Becky Edwards, chief communications officer for Organon, explains how women's health advocacy can build on the momentum created at this summer’s Paris Olympics. false full 386 2b9e08ff-95e1-4881-a03e-1cc1c0fb58a5 Branding and awareness in a performance-driven landscape, a podcast sponsored by AbelsonTaylor Group Mon, 30 Sep 2024 19:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Terence Prudhomme, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Branding and awareness in a performance-driven landscape, a podcast sponsored by AbelsonTaylor Group Terence Prudhomme, Lecia Bushak 00:17:07 In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their budget forces them to concentrate solely on mid/low funnel performance-driven media, at the expense of crucial branding and awareness efforts. However, with recent technological advancements and the right strategy, brands at any budget can now leverage solutions that nurture every phase of the funnel and fuel real growth. We discuss how AbelsonTaylor Group’s full-service media agency, AT Activate, has found a sweet spot for brands in this budget range, offering dynamic, budget-agnostic strategies that stand apart from the larger holding companies. This episode highlights how our approach incorporates branding, awareness and performance media, providing a more holistic solution that resonates across the entire consumer journey. Tune in to learn how these insights are reshaping the way brands think about their media spend and growth potential. In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their budget forces them to concentrate solely on mid/low funnel performance-driven media, at the expense of crucial branding and awareness efforts. However, with recent technological advancements and the right strategy, brands at any budget can now leverage solutions that nurture every phase of the funnel and fuel real growth. We discuss how AbelsonTaylor Group’s full-service media agency, AT Activate, has found a sweet spot for brands in this budget range, offering dynamic, budget-agnostic strategies that stand apart from the larger holding companies. This episode highlights how our approach incorporates branding, awareness and performance media, providing a more holistic solution that resonates across the entire consumer journey. Tune in to learn how these insights are reshaping the way brands think about their media spend and growth potential. false bonus 1ba724cf-5a10-435d-b30b-1d32950bfe29 Future pharma: Trends and takeaways from Digital Pharma East, a podcast sponsored by Syneos Health Communications Mon, 30 Sep 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Oliver Nelson, Matt Snodgrass, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Future pharma: Trends and takeaways from Digital Pharma East, a podcast sponsored by Syneos Health Communications Oliver Nelson, Matt Snodgrass, Lecia Bushak 00:34:40 Join Oliver Nelson, managing director at Evolvics, powered by Syneos Health; and Matt Snodgrass, AI innovation lead at Syneos Health, live on the floor at Digital Pharma East as they discuss conference insights, industry trends, digital transformation and patient engagement. Join Oliver Nelson, managing director at Evolvics, powered by Syneos Health; and Matt Snodgrass, AI innovation lead at Syneos Health, live on the floor at Digital Pharma East as they discuss conference insights, industry trends, digital transformation and patient engagement. false bonus 8ded0c13-72e5-4a9b-b1f8-0390ce8e563b Path to Personal: How to create personalized HCP outreach and drive impact, a podcast sponsored by PulsePoint Thu, 26 Sep 2024 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Andrew Stark, Andrea Palmer, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Path to Personal: How to create personalized HCP outreach and drive impact, a podcast sponsored by PulsePoint Andrew Stark, Andrea Palmer, Lecia Bushak 00:17:16 Amid a constantly evolving data privacy landscape, identity initiatives have been enabling personalized experiences for audiences in an omnichannel environment. This podcast discussion will explore how PulsePoint powers this approach for HCP and developments on the horizon. Amid a constantly evolving data privacy landscape, identity initiatives have been enabling personalized experiences for audiences in an omnichannel environment. This podcast discussion will explore how PulsePoint powers this approach for HCP and developments on the horizon. partner content, medical marketing false bonus eecb3211-fc86-4a68-b433-999d8cf98b42 10 years of 'Be Kind, Don’t Suck' in PR and digital marketing, sponsored by EvolveMKD Thu, 26 Sep 2024 17:55:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Megan Driscoll) https://www.mmm-online.com/the-mmm-podcast/ 10 years of 'Be Kind, Don’t Suck' in PR and digital marketing, sponsored by EvolveMKD Jack O'Brien, Megan Driscoll 00:17:37 The healthcare marketing space has changed dramatically over the last decade.  Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients. The healthcare marketing space has changed dramatically over the last decade.  Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients. false bonus 11dce627-bda8-4d15-aeae-95aebe77e129 The MM+M AI Deciphered Debriefing AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors Marc Iskowitz and Lecia Bushak on the key takeaways from their respective panels at last week’s MM+M AI Deciphered summit, from the brand/portfolio marketers’ perspective on how AI can relieve the MLR bottleneck to the digital privacy director’s advice on avoiding legal pitfalls when tapping into technology.

Music by Sixième Son
 

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]]> Thu, 26 Sep 2024 16:51:46 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Kelly Tullo, Nevada Heft) https://www.mmm-online.com/the-mmm-podcast/ AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors Marc Iskowitz and Lecia Bushak on the key takeaways from their respective panels at last week’s MM+M AI Deciphered summit, from the brand/portfolio marketers’ perspective on how AI can relieve the MLR bottleneck to the digital privacy director’s advice on avoiding legal pitfalls when tapping into technology.

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]]> The MM+M AI Deciphered Debriefing Marc Iskowitz, Lecia Bushak, Kelly Tullo, Nevada Heft 00:19:48 AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors on the key takeaways from their panels at last week’s MM+M AI Deciphered summit. AstraZeneca’s Kelly Tullo and Merck’s Nevada Heft debrief with editors on the key takeaways from their panels at last week’s MM+M AI Deciphered summit. pharma, marketing, tech, ai deciphered, ai, mm+m false full 385 d4f13af5-fcff-4f79-8cb9-9260c7d74951 AI Deciphered preview: He keeps AI from going off the marketing rails In a sneak peek of his panel discussion at this Thursday's AI Deciphered summit, Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI, from algorithmic bias in ads to risky chatbot interfaces. 

Our Trends segment tackles digital-health firm Noom’s decision to offer a compounded GLP-1 drug through a new weight-loss program, and ViiV’s recent activation around HIV awareness in the South.

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]]> Wed, 18 Sep 2024 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Nevada Heft, Jack O'Brien, Lecia Bushak, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ In a sneak peek of his panel discussion at this Thursday's AI Deciphered summit, Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI, from algorithmic bias in ads to risky chatbot interfaces. 

Our Trends segment tackles digital-health firm Noom’s decision to offer a compounded GLP-1 drug through a new weight-loss program, and ViiV’s recent activation around HIV awareness in the South.

Music by Sixième Son

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]]> AI Deciphered preview: He keeps AI from going off the marketing rails Nevada Heft, Jack O'Brien, Lecia Bushak, Marc Iskowitz 00:45:44 Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI. Merck’s digital privacy director, Nevada Heft, shares what pharma marketers need to know about the ethical challenges raised by AI. artificial intelligence, marketing, medical marketing, ai deciphered, ai, mm+m false full 384 d500887c-da96-4657-b5f2-35198b8f101b The A100 Playbook Podcast | Syneos Health Communications: Creating a growth-first culture, a podcast sponsored by Syneos Health Communications Jeanine O'Kane is president of Syneos Health Communications — a portfolio of agencies spanning advertising, public relations, patient advocacy, medical communications, managed markets and naming and branding. Formerly president of the US public relations group at Syneos Health Communications, Jeanine has been with the organization for more than a decade and has more than 20 years of industry experience. During her tenure at Syneos Health Communications, she has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver life-saving therapies to patients worldwide. 

Jeanine was named President in April 2023. Since assuming this role, she has been steadfast in her commitment to creating a culture of growth that is rooted in innovation. Read the company's profile here.

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]]> Wed, 18 Sep 2024 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jeanine O'Kane, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Jeanine O'Kane is president of Syneos Health Communications — a portfolio of agencies spanning advertising, public relations, patient advocacy, medical communications, managed markets and naming and branding. Formerly president of the US public relations group at Syneos Health Communications, Jeanine has been with the organization for more than a decade and has more than 20 years of industry experience. During her tenure at Syneos Health Communications, she has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver life-saving therapies to patients worldwide. 

Jeanine was named President in April 2023. Since assuming this role, she has been steadfast in her commitment to creating a culture of growth that is rooted in innovation. Read the company's profile here.

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]]> The A100 Playbook Podcast | Syneos Health Communications: Creating a growth-first culture, a podcast sponsored by Syneos Health Communications Jeanine O'Kane, Jack O'Brien 00:22:31 During her tenure at Syneos Health Communications, Jeanine O'Kane, president, has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver life-saving therapies to patients worldwide.  During her tenure at Syneos Health Communications, Jeanine O'Kane, president, has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver life-saving therapies to patients worldwide.  agency 100, medical marketing false bonus 415d6be5-cc00-4406-a1c1-d0f95d0ec656 Meet MM+M’s new editor-in-chief MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast to talk about covering the agency beat, his viral story about Philadelphia Flyers mascot Gritty, and the science of audience development.

Music by Sixième Son

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]]> Wed, 11 Sep 2024 13:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O"Brien, Jameson Fleming, Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast to talk about covering the agency beat, his viral story about Philadelphia Flyers mascot Gritty, and the science of audience development.

Music by Sixième Son

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]]> Meet MM+M’s new editor-in-chief Jack O"Brien, Jameson Fleming, Marc Iskowitz, Lecia Bushak 00:24:32 MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast. MM+M’s new editor-in-chief, Jameson Fleming, makes his debut on the podcast. pharma, medical media, eic, marketing, medical marketing, healthcare, advertising, mm+m false full 383 29de507c-11f8-410a-8b1c-9cc49c7e55eb Me and My Alzheimer’s | Episode 1: First signs that something is wrong This series will explore the history of Alzheimer’s, living with the disease day-to-day, the highs and lows of developing drugs to treat it and what can be done to improve the situation for caregivers.


Me and My Alzheimer’s is an MM+M production from Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts as well as MM+M Senior Editor Jack O’Brien.


If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com. 

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]]> Tue, 10 Sep 2024 19:38:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Molly Huth, Anica Leon-Weil, Jessica Guthrie, Ty Lewis, Marty Schreiber, Helen-Chantal Pike, Robin Zachary) https://www.mmm-online.com/the-mmm-podcast/ This series will explore the history of Alzheimer’s, living with the disease day-to-day, the highs and lows of developing drugs to treat it and what can be done to improve the situation for caregivers.


Me and My Alzheimer’s is an MM+M production from Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts as well as MM+M Senior Editor Jack O’Brien.


If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com. 

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]]> Me and My Alzheimer’s | Episode 1: First signs that something is wrong Jack O'Brien, Molly Huth, Anica Leon-Weil, Jessica Guthrie, Ty Lewis, Marty Schreiber, Helen-Chantal Pike, Robin Zachary 00:28:59 My and My Alzheimer’s is a four-part series exploring an incurable, brain-robbing disease that impacts those living with the condition but also those who take on the caregiver role. My and My Alzheimer’s is a four-part series exploring an incurable, brain-robbing disease that impacts those living with the condition but also those who take on the caregiver role. care giver, marketing, me + my alzheimer's, alzheimers, dementia, healthcare, mm+m false full 382 1d16d1bd-bd21-4e78-9694-1879950cedd9 Big savings? Analyzing the IRA’s impact on the industry SHOW DESCRIPTION LONG
Monica Martin De Bustamante, senior partner at Trinity Life Sciences, analyzes the Medicare-negotiated prices of the first 10 drugs under the IRA, including the Biden administration’s claimed savings, in an interview with Senior Editor Jack O’Brien. 

For this week’s Trends segment, we talk about the marketing push around the start of the respiratory vaccine season, including Moderna’s campaign, and how the pipeline for an mRNA flu vaccine is shaping up. 

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]]> Wed, 4 Sep 2024 16:21:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Monica Martin De Bustamante) https://www.mmm-online.com/the-mmm-podcast/ SHOW DESCRIPTION LONG
Monica Martin De Bustamante, senior partner at Trinity Life Sciences, analyzes the Medicare-negotiated prices of the first 10 drugs under the IRA, including the Biden administration’s claimed savings, in an interview with Senior Editor Jack O’Brien. 

For this week’s Trends segment, we talk about the marketing push around the start of the respiratory vaccine season, including Moderna’s campaign, and how the pipeline for an mRNA flu vaccine is shaping up. 

Music by Sixième Son

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]]> Big savings? Analyzing the IRA’s impact on the industry Marc Iskowitz, Lecia Bushak, Jack O'Brien, Monica Martin De Bustamante 00:34:19 Trinity Life Science’s Monica Martin De Bustamante analyzes the Medicare-negotiated prices of the first 10 drugs under the Inflation Reduction Act. Trinity Life Science’s Monica Martin De Bustamante analyzes the Medicare-negotiated prices of the first 10 drugs under the Inflation Reduction Act. false full 381 ebcbff25-f8e1-48d3-8afc-9e36009bce22 A brand designer reimagines the care journey Noah Waxman, co-founder of Cactus, tells Senior Editor Jack O’Brien how human-centered design can be applied to healthcare technology and reimagines the care journey more holistically. 

For our Trends segment, we talk about two big DTC pharma plays this week, the launch of Pfizer’s digital health platform PfizerforAll and Eli Lilly’s release of a less expensive form of obesity drug Zepbound. 


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]]> Wed, 28 Aug 2024 17:02:52 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Marc Iskowitz, Lecia Bushak, Noah Waxman) https://www.mmm-online.com/the-mmm-podcast/ Noah Waxman, co-founder of Cactus, tells Senior Editor Jack O’Brien how human-centered design can be applied to healthcare technology and reimagines the care journey more holistically. 

For our Trends segment, we talk about two big DTC pharma plays this week, the launch of Pfizer’s digital health platform PfizerforAll and Eli Lilly’s release of a less expensive form of obesity drug Zepbound. 


Music by Sixième Son

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]]> A brand designer reimagines the care journey Jack O'Brien, Marc Iskowitz, Lecia Bushak, Noah Waxman 00:36:35 Noah Waxman, co-founder of Cactus, explains how human-centered design can be applied to healthcare technology. Noah Waxman, co-founder of Cactus, explains how human-centered design can be applied to healthcare technology. obesity, pharma, eli lilly, medical media, cactus, pfizerforall, medical marketing, pfizer false full 380 1fdf2f38-7a25-4b9e-95fb-5aa025225d63 Neurodiversity in advertising: The duo behind Divergent Convergent Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare.

And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media campaigns against vaping and unpack HHS’ Risk Less, Do More public education campaign ahead of RSV season.

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]]> Thu, 22 Aug 2024 17:34:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, Rachel Lowenstein, Kelly Garland Schwarte) https://www.mmm-online.com/the-mmm-podcast/ Senior Editor Jack O’Brien speaks with the brain trust behind the Divergent Convergent initiative: Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare.

And for our trend’s segment, we talk about a UMass Chan study that found health experts are the most credible among young adults in social media campaigns against vaping and unpack HHS’ Risk Less, Do More public education campaign ahead of RSV season.

Music by Sixième Son

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]]> Neurodiversity in advertising: The duo behind Divergent Convergent Jack O'Brien, Lecia Bushak, Rachel Lowenstein, Kelly Garland Schwarte 00:46:10 Learn more about the Divergent Convergent initiative from neurodiversity advocates Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare. Learn more about the Divergent Convergent initiative from neurodiversity advocates Rachel Lowenstein, global head of inclusion and innovation at MindShare, and Kelly Garland Schwarte, executive director and invention lead at MindShare. cannes, divergent convergent, media, medical media, medical marketing, neurodiversity false full 379 2527ef59-d739-42c2-9cb1-899b1ca53d19 How to market Prenuvo, the full body scan used by Hollywood A-listers Raja Haddad, chief marketing officer at Prenuvo, talks with Senior Editor Jack O’Brien about the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities.

In the Trends segment, Jack and Senior Reporter Lecia Bushak do some cleanup on the health-related stories at the Olympics and dive into the CDC’s decision to tell doctors to better manage IUD pain following widespread social media outcry.

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]]> Wed, 14 Aug 2024 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Raja Haddad, Jack O'Brien, Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Raja Haddad, chief marketing officer at Prenuvo, talks with Senior Editor Jack O’Brien about the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities.

In the Trends segment, Jack and Senior Reporter Lecia Bushak do some cleanup on the health-related stories at the Olympics and dive into the CDC’s decision to tell doctors to better manage IUD pain following widespread social media outcry.

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]]> How to market Prenuvo, the full body scan used by Hollywood A-listers Raja Haddad, Jack O'Brien, Marc Iskowitz, Lecia Bushak 00:39:34 Raja Haddad, chief marketing officer at Prenuvo, discusses the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities. Raja Haddad, chief marketing officer at Prenuvo, discusses the company’s recent PSA web series – Let's Talk About BEEEEEEEP – as well as its popularity among celebrities. kardashian, pharma, prenuvo, medical media, marketing, medical marketing, mm+m false full 378 b3b9c426-7227-42bb-98ba-e2629a1b729f Improving HCP marketing through understanding of the impact of AI on EHR workflows, a podcast sponsored by Veradigm Artificial intelligence (AI) is changing the way healthcare providers (HCPs) engage with health IT and their patients. From AI-driven scribing to intelligent appointment scheduling, HCPs are evolving to embrace these innovations and benefit from their efficiencies. By understanding these AI-driven clinical workflow changes, marketers can begin to embrace an AI-enhanced marketing strategy. Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows, and enhanced audience targeting.

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]]> Wed, 14 Aug 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Damon Basch, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Artificial intelligence (AI) is changing the way healthcare providers (HCPs) engage with health IT and their patients. From AI-driven scribing to intelligent appointment scheduling, HCPs are evolving to embrace these innovations and benefit from their efficiencies. By understanding these AI-driven clinical workflow changes, marketers can begin to embrace an AI-enhanced marketing strategy. Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows, and enhanced audience targeting.

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]]> Improving HCP marketing through understanding of the impact of AI on EHR workflows, a podcast sponsored by Veradigm Damon Basch, Marc Iskowitz 00:25:08 Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows and enhanced audience targeting. Join Veradigm in an engaging discussion where we’ll focus on leveraging AI for predictive modeling, improving HCP workflows and enhanced audience targeting. false bonus d9c167e6-b908-4563-94f3-b0b5b05a4960 MM+M summer intern Molly Huth, ‘a natural behind the mic,’ says goodbye As summer intern Molly Huth, rotation at MM+M draws to a close, she sits for an exit interview with Jack O’Brien and Marc Iskowitz. 

Plus, our Trends segment touches on Democratic presidential running mate Tim Walz’s healthcare policy record and new revelations around Lykos Therapeutics’ MDMA clinical trials. 

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]]> Thu, 8 Aug 2024 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Molly Huth) https://www.mmm-online.com/the-mmm-podcast/ As summer intern Molly Huth, rotation at MM+M draws to a close, she sits for an exit interview with Jack O’Brien and Marc Iskowitz. 

Plus, our Trends segment touches on Democratic presidential running mate Tim Walz’s healthcare policy record and new revelations around Lykos Therapeutics’ MDMA clinical trials. 

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]]> MM+M summer intern Molly Huth, ‘a natural behind the mic,’ says goodbye Marc Iskowitz, Jack O'Brien, Molly Huth 00:34:19 MM+M’s summer intern, Molly Huth, says goodbye. Plus, our Trends segment touches on Tim Walz’s healthcare policy record and revelations around Lykos Therapeutics’ MDMA trials. MM+M’s summer intern, Molly Huth, says goodbye. Plus, our Trends segment touches on Tim Walz’s healthcare policy record and revelations around Lykos Therapeutics’ MDMA trials. pharma, medical media, internship, marketing, medical marketing, business, election, intern false full 377 9f0d31a7-c5e0-4238-835f-c3be5c78c333 Context is the new currency, a podcast presented by PatientPoint Wed, 31 Jul 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Andrew Schultz) https://www.mmm-online.com/the-mmm-podcast/ Context is the new currency, a podcast presented by PatientPoint Jack O'Brien, Andrew Schultz 00:16:44 The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment. The digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. That’s especially important during a time when consumers’ desire for personalized experiences and increased privacy is so high. The answer? Finding new data sources and meeting audiences in the moment. false bonus 762efcc5-0c38-460f-974a-1701d8c5e34e Busy summer for Syndax’s new commercial chief As Syndax Pharma prepares to roll out its first two drugs, chief commercial officer Steve Closter shares launch plans and the key marketing challenges to shepherding a company out of the clinical stage. 

In our Trends segment, we recap pharma-related brand activations and health-oriented storylines at the 2024 Summer Olympics in Paris. 

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]]> Wed, 31 Jul 2024 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Molly Huth, Steve Closter) https://www.mmm-online.com/the-mmm-podcast/ As Syndax Pharma prepares to roll out its first two drugs, chief commercial officer Steve Closter shares launch plans and the key marketing challenges to shepherding a company out of the clinical stage. 

In our Trends segment, we recap pharma-related brand activations and health-oriented storylines at the 2024 Summer Olympics in Paris. 

Music by Sixième Son

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]]> Busy summer for Syndax’s new commercial chief Marc Iskowitz, Jack O'Brien, Lecia Bushak, Molly Huth, Steve Closter 00:42:01 Syndax Pharma chief commercial officer Steve Closter shares launch plans. Plus, our Trends segment focuses on pharma-related Olympic brand activations. Syndax Pharma chief commercial officer Steve Closter shares launch plans. Plus, our Trends segment focuses on pharma-related Olympic brand activations. olympics, pharma, syndax, medical media, medical marketing, mm+m false full 376 5486e179-6854-426d-b13f-77a1c376241b Inside Eli Lilly and Company’s multi-year Team USA partnership Lina Polimeni, Eli Lilly and Company’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image. 

In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy. 

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]]> Wed, 24 Jul 2024 13:00:01 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Lina Polimeni) https://www.mmm-online.com/the-mmm-podcast/ Lina Polimeni, Eli Lilly and Company’s chief corporate brand officer, tells Senior Editor Jack O'Brien how the drugmaker will use a marketing push at the 2024 Paris Summer Olympics to build authentic relationships and burnish its image. 

In our Trends segment, we explore how President Joe Biden dropping out of the 2024 presidential race affects the Democrats' approach to health policy. 

Music by Sixième Son

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]]> Inside Eli Lilly and Company’s multi-year Team USA partnership Marc Iskowitz, Jack O'Brien, Lecia Bushak, Lina Polimeni 00:42:17 Lina Polimeni, Eli Lilly and Company's chief corporate brand officer, explains how the drugmaker will use marketing at the Paris Olympics to build authentic relationships. Lina Polimeni, Eli Lilly and Company's chief corporate brand officer, explains how the drugmaker will use marketing at the Paris Olympics to build authentic relationships. biden, pharma, harris, eli lilly, medical media, medical marketing, health, mm+m false full 375 7aa96652-52b5-4eb6-a40e-249ab363ad16 Bayer puts its global oncology team on display Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness by showcasing members of its oncology team and what inspires them.

In lieu of our Policy and Trend segments, we talk about this weekend’s attempted assassination of Donald Trump, explore whether the former president and Republican presidential nominee may add any kind of gun control to his agenda and recap the healthcare record of his running mate, Ohio senator JD Vance.

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]]> Wed, 17 Jul 2024 19:44:03 +0000 Bill.Fitzpatrick@haymarketmedia.com (Emma Fountain, Jack O'Brien, Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness by showcasing members of its oncology team and what inspires them.

In lieu of our Policy and Trend segments, we talk about this weekend’s attempted assassination of Donald Trump, explore whether the former president and Republican presidential nominee may add any kind of gun control to his agenda and recap the healthcare record of his running mate, Ohio senator JD Vance.

Music by Sixième Son
 

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]]> Bayer puts its global oncology team on display Emma Fountain, Jack O'Brien, Marc Iskowitz, Lecia Bushak 00:40:01 Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness at the company. Bayer’s Emma Fountain, VP of R&D projects and a breast cancer survivor, explains how the Inspired By You global campaign has raised cancer consciousness at the company. cancer, medical marketing false full 374 81b7e6af-15db-485a-a4cd-b4538141427f Clinical lab industry faces a new test Dr. Bill Maurice, president and CEO of Mayo Collaborative Services and Mayo Clinic Laboratories, and board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare, in conversation with Senior Editor Jack O’Brien. 

Senior Reporter Lecia Bushak recaps a new bill – the PREVAIL Act – that could affect pharma drug patents. 

Plus, the ongoing medical mystery surrounding President Joe Biden tops our Trends segment, along with the sentencing of Outcome Health’s former CEO and why Sam Altman and Arianna Huffington are building a personalized AI health coach.

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]]> Wed, 10 Jul 2024 13:34:59 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Molly Huth) https://www.mmm-online.com/the-mmm-podcast/ Dr. Bill Maurice, president and CEO of Mayo Collaborative Services and Mayo Clinic Laboratories, and board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare, in conversation with Senior Editor Jack O’Brien. 

Senior Reporter Lecia Bushak recaps a new bill – the PREVAIL Act – that could affect pharma drug patents. 

Plus, the ongoing medical mystery surrounding President Joe Biden tops our Trends segment, along with the sentencing of Outcome Health’s former CEO and why Sam Altman and Arianna Huffington are building a personalized AI health coach.

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]]> Clinical lab industry faces a new test Marc Iskowitz, Jack O'Brien, Lecia Bushak, Molly Huth 00:50:31 Mayo Clinic Labs’ Dr. Bill Maurice, who’s also board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare. Mayo Clinic Labs’ Dr. Bill Maurice, who’s also board chair for the American Clinical Lab Association, describes the marketing challenge of demonstrating the value of the lab for healthcare. pharma, medical media, marketing, tech, medical marketing, ai false full 373 afad81b4-9bd9-45f0-b816-96371d04bcfc Why pharma branded work didn’t make the Cannes cut Collette Douaihy, 2024 Cannes Lions Pharma jury president, CCO at Dentsu Health and 2024 MM+M Health Influencer, explains the dearth of award-caliber, regulated pharma work from this year’s festival in the south of France. 

Plus, Marc Iskowitz, Lecia Bushak and Jack O’Brien review recent Supreme Court decisions impacting healthcare. These include the court’s biggest abortion-related rulings since overturning Roe v. Wade two years ago to its rejection of the Purdue Pharma nationwide opioid settlement to its rollback of the 40-year-old Chevron defense. 

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]]> Wed, 3 Jul 2024 15:38:10 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Collette Douaihy, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Collette Douaihy, 2024 Cannes Lions Pharma jury president, CCO at Dentsu Health and 2024 MM+M Health Influencer, explains the dearth of award-caliber, regulated pharma work from this year’s festival in the south of France. 

Plus, Marc Iskowitz, Lecia Bushak and Jack O’Brien review recent Supreme Court decisions impacting healthcare. These include the court’s biggest abortion-related rulings since overturning Roe v. Wade two years ago to its rejection of the Purdue Pharma nationwide opioid settlement to its rollback of the 40-year-old Chevron defense. 

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]]> Why pharma branded work didn’t make the Cannes cut Marc Iskowitz, Collette Douaihy, Jack O'Brien, Lecia Bushak 00:43:42 Collette Douaihy, 2024 Cannes Lions Pharma jury president, explains the dearth of award-caliber, regulated pharma work from this year’s program. Plus, a review of recent SCOTUS decisions impacting healthcare. Collette Douaihy, 2024 Cannes Lions Pharma jury president, explains the dearth of award-caliber, regulated pharma work from this year’s program. Plus, a review of recent SCOTUS decisions impacting healthcare. cannes, pharma, medical media, medical marketing false full 372 1f268ac0-f93e-43bc-af89-b22060d6fedb The A100 Playbook Podcast | Real Chemistry: Visualizing the future: Art, science and AI innovation, a podcast sponsored by Real Chemistry Fri, 28 Jun 2024 19:57:17 +0000 Bill.Fitzpatrick@haymarketmedia.com (Brandon Pletsch, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast | Real Chemistry: Visualizing the future: Art, science and AI innovation, a podcast sponsored by Real Chemistry Brandon Pletsch, Jack O'Brien 00:25:47 Listen to Jack O’Brien of MM+M and Brandon Pletsch, president of scientific visualization at Real Chemistry, as they delve into the dynamic intersection of art, science and AI innovation in the field of scientific visualization. During the interview, they will discuss the role of scientific art in communicating complex scientific ideas to key stakeholders, how AI has been integrated into this process and what the future may hold for scientific artists. Listen to Jack O’Brien of MM+M and Brandon Pletsch, president of scientific visualization at Real Chemistry, as they delve into the dynamic intersection of art, science and AI innovation in the field of scientific visualization. During the interview, they will discuss the role of scientific art in communicating complex scientific ideas to key stakeholders, how AI has been integrated into this process and what the future may hold for scientific artists. agency 100, medical marketing false bonus 7199b97f-6582-41e1-9bce-fc6cc9598067 Garbage in, garbage out — How health marketers can ensure the right information reaches patients and HCPs, a podcast presented by CMI Media Group Fri, 28 Jun 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Justin Freid, Daniel Nadler, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Garbage in, garbage out — How health marketers can ensure the right information reaches patients and HCPs, a podcast presented by CMI Media Group Justin Freid, Daniel Nadler, Steve Madden 00:23:43 The future of AI is now. Brands are embracing the evolution of tech and AI to achieve efficiency, speed, accuracy and savings. But, as they say, garbage in yields garbage out. This session with Justin Freid, chief marketing and innovation officer of CMI Media Group, and Daniel Nadler, founder of Open Evidence, will enlighten health brands to the possibilities of AI. The future of AI is now. Brands are embracing the evolution of tech and AI to achieve efficiency, speed, accuracy and savings. But, as they say, garbage in yields garbage out. This session with Justin Freid, chief marketing and innovation officer of CMI Media Group, and Daniel Nadler, founder of Open Evidence, will enlighten health brands to the possibilities of AI. false bonus f0007ad9-4206-454c-bd88-cc2ee02a02ab Trust and transformation: The new face of healthcare, a podcast sponsored by IPG Dxtra In the evolving world of brand and brand experience, healthcare and pharmaceutical companies are redefining their identities and strategies — all as brand purpose and health and wellness trends continue to push the industry into new territories. Join Jamey Hardesty, SVP of scientific and healthcare strategy at Jack Health, Lynne Field, head of strategy at FutureBrand North America, and MM+M's Marc Iskowitz, as they delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences.

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]]> Thu, 27 Jun 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jamey Hardesty, Lynne Field, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ In the evolving world of brand and brand experience, healthcare and pharmaceutical companies are redefining their identities and strategies — all as brand purpose and health and wellness trends continue to push the industry into new territories. Join Jamey Hardesty, SVP of scientific and healthcare strategy at Jack Health, Lynne Field, head of strategy at FutureBrand North America, and MM+M's Marc Iskowitz, as they delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences.

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]]> Trust and transformation: The new face of healthcare, a podcast sponsored by IPG Dxtra Jamey Hardesty, Lynne Field, Marc Iskowitz 00:33:11 Join Jamey Hardesty, SVP of scientific and healthcare strategy at Jack Health, Lynne Field, head of strategy at FutureBrand North America, and MM+M's Marc Iskowitz, as they delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences. Join Jamey Hardesty, SVP of scientific and healthcare strategy at Jack Health, Lynne Field, head of strategy at FutureBrand North America, and MM+M's Marc Iskowitz, as they delve into the transformation journey of corporate and consumer healthcare brands and its impact on your most important audiences. false bonus 96386f83-e958-4e6e-9faa-100e614b5222 Innovation in action: Bridging strategy and execution in life sciences, a podcast sponsored by ClinicalMind Thu, 27 Jun 2024 13:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Tom Sproat, James Lewis, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Innovation in action: Bridging strategy and execution in life sciences, a podcast sponsored by ClinicalMind Tom Sproat, James Lewis, Marc Iskowitz 00:29:08 There are many hot conversations in biopharma today: market access, AI, transforming field operations. ClinicalMind’s Tom Sproat and 11TEN’s James Lewis discuss how leaders in biopharma can move these conversations into meaningful action, bridging the gap between strategy and execution. There are many hot conversations in biopharma today: market access, AI, transforming field operations. ClinicalMind’s Tom Sproat and 11TEN’s James Lewis discuss how leaders in biopharma can move these conversations into meaningful action, bridging the gap between strategy and execution. false bonus fc35b8b6-33d2-408c-83dc-531c42caa65a How AI may give pharma brands a human touch Elaine Gamble, former MM+M Awards jury chair and Otsuka Pharmaceutical executive, tells Marc Iskowitz how AI may facilitate pharma brands’ social-care strategy. 

In her policy report, Lecia Bushak discusses a new bill signed into law by New York Governor Kathy Hochul aiming to protect kids from some of the damaging effects of platforms like TikTok and Instagram. And for his Trends segment, Jack O’Brien serves up three new items: an op/ed in The New York Times calling for a ban on pharma advertising, Dr. Anthony Fauci’s memoir and the Medical Advertising Hall of Fame’s latest DEI social initiative. 

Plus, meet MM+M’s summer intern Molly Huth. 

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]]> Wed, 26 Jun 2024 20:42:35 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Elaine Gamble, Jack O'Brien, Lecia Bushak, Molly Huth) https://www.mmm-online.com/the-mmm-podcast/ Elaine Gamble, former MM+M Awards jury chair and Otsuka Pharmaceutical executive, tells Marc Iskowitz how AI may facilitate pharma brands’ social-care strategy. 

In her policy report, Lecia Bushak discusses a new bill signed into law by New York Governor Kathy Hochul aiming to protect kids from some of the damaging effects of platforms like TikTok and Instagram. And for his Trends segment, Jack O’Brien serves up three new items: an op/ed in The New York Times calling for a ban on pharma advertising, Dr. Anthony Fauci’s memoir and the Medical Advertising Hall of Fame’s latest DEI social initiative. 

Plus, meet MM+M’s summer intern Molly Huth. 

Check us out at: mmm-online.com

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> How AI may give pharma brands a human touch Marc Iskowitz, Elaine Gamble, Jack O'Brien, Lecia Bushak, Molly Huth 00:49:58 Elaine Gamble explains how AI may facilitate pharma brands’ social-care strategy. Elaine Gamble explains how AI may facilitate pharma brands’ social-care strategy. pharma, medical media, marketing, medical marketing, hcp, ai false full 371 43818763-1637-4db9-addc-52cbb570e5b9 Diving deep into personalized CTV advertising with Swoop and Roku, a podcast sponsored by Swoop and Roku Wed, 26 Jun 2024 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Michael Singer, Shauna Brown, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Diving deep into personalized CTV advertising with Swoop and Roku, a podcast sponsored by Swoop and Roku Michael Singer, Shauna Brown, Marc Iskowitz 00:23:53 Roku's head of industry, health & wellness, Michael Singer, and Swoop's VP of partnerships, Shauna Brown, sit down with MM+M's Marc Iskowitz to discuss the CTV landscape. Roku's head of industry, health & wellness, Michael Singer, and Swoop's VP of partnerships, Shauna Brown, sit down with MM+M's Marc Iskowitz to discuss the CTV landscape. false bonus 5c9a12ec-4de6-47cc-9172-c57f385ad4d7 Cannes 2024: Shaping the future of healthcare marketing, a podcast sponsored by IQVIA Tue, 25 Jun 2024 19:05:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Kimberly Jones, Edith Hodkinson, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Cannes 2024: Shaping the future of healthcare marketing, a podcast sponsored by IQVIA Kimberly Jones, Edith Hodkinson, Steve Madden 00:23:05 Personalization. A ”cookieless future.” Just two of the myriad themes discussed at Cannes last week — and highlighted during this IQVIA-sponsored podcast. Personalization. A ”cookieless future.” Just two of the myriad themes discussed at Cannes last week — and highlighted during this IQVIA-sponsored podcast. false bonus 22a17c43-e3cc-4bf7-91fe-b1509a4d1831 A hammer for every nail: Exploration of AI at Cannes, a podcast sponsored by IQVIA Tue, 25 Jun 2024 19:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Oleg Korenfeld, Steve Madden, Edith Hodkinson) https://www.mmm-online.com/the-mmm-podcast/ A hammer for every nail: Exploration of AI at Cannes, a podcast sponsored by IQVIA Oleg Korenfeld, Steve Madden, Edith Hodkinson 00:19:38 This IQVIA-sponsored podcast drills deep to highlight very specific ways AI can supercharge healthcare marketing efforts. This IQVIA-sponsored podcast drills deep to highlight very specific ways AI can supercharge healthcare marketing efforts. false bonus 16071809-a932-403c-86c6-5dfed4b91c18 The impact of human connections in driving successful agency-client relationships, a podcast sponsored by SSCG Media Group Mon, 24 Jun 2024 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Debbie Renner) https://www.mmm-online.com/the-mmm-podcast/ The impact of human connections in driving successful agency-client relationships, a podcast sponsored by SSCG Media Group Jack O'Brien, Debbie Renner 00:16:48 SSCG Media Group is a global media agency network dedicated to health. Its mission is to build human connections between healthcare providers, patients and important life-science brands — where and when they’re needed most. But just as importantly, it believes in the power of human connections to drive successful agency-client relationships in service of better business and brand outcomes. SSCG Media Group is a global media agency network dedicated to health. Its mission is to build human connections between healthcare providers, patients and important life-science brands — where and when they’re needed most. But just as importantly, it believes in the power of human connections to drive successful agency-client relationships in service of better business and brand outcomes. false bonus e27ae81e-4d82-4f12-821f-2857023b3d86 Cutting through the noise: Data, tech and AI for creative effectiveness, a podcast sponsored by IPG Health Mon, 24 Jun 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Jack Vance, Julie Pilon) https://www.mmm-online.com/the-mmm-podcast/ Cutting through the noise: Data, tech and AI for creative effectiveness, a podcast sponsored by IPG Health Jack O'Brien, Jack Vance, Julie Pilon 00:24:45 In the sea of content today, customers are overwhelmed with information and while this content might be reaching them, it’s not necessarily effectively resonating and activating them to change behaviors. Join IPG Health’s Julie Pilon and Jack Vance as they discuss how the network is leveraging the industry’s most advanced data stack for healthcare with AI to fuel renowned creative output for clients globally. This includes EPIC, IPG Health’s End-to-End Platform for Insights and Creativity, engineered to build living personas, living journeys and living content, which drive behavior change at speed and at scale. In the sea of content today, customers are overwhelmed with information and while this content might be reaching them, it’s not necessarily effectively resonating and activating them to change behaviors. Join IPG Health’s Julie Pilon and Jack Vance as they discuss how the network is leveraging the industry’s most advanced data stack for healthcare with AI to fuel renowned creative output for clients globally. This includes EPIC, IPG Health’s End-to-End Platform for Insights and Creativity, engineered to build living personas, living journeys and living content, which drive behavior change at speed and at scale. false bonus 7f6bc240-6e3a-4ace-be60-f1bd2c1be3bc Impacting healthcare audiences by design, a podcast sponsored by Minds + Assembly Thu, 20 Jun 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Joe Temple, Matt Noe, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Impacting healthcare audiences by design, a podcast sponsored by Minds + Assembly Joe Temple, Matt Noe, Marc Iskowitz 00:32:33 Design moves people, and the bottom line follows. In this episode, discover the transformative power of design for healthcare brands and how it can set them apart. With case studies, real-world evidence and everyday strategies, Joe Temple and Matt Noe of Minds + Assembly share what it means to get undeniable results by design. Design moves people, and the bottom line follows. In this episode, discover the transformative power of design for healthcare brands and how it can set them apart. With case studies, real-world evidence and everyday strategies, Joe Temple and Matt Noe of Minds + Assembly share what it means to get undeniable results by design. partner content, medical marketing false bonus ba6b44ba-221f-4fd7-97ed-5741d2ee0a9d Live from Cannes: MM+M’s Steve Madden offers takeaways on Health Lions Steve Madden, editorial director for Haymarket Business Media Group, works the Croisette to interview Cannes Lions Health 2024 attendees in the French Riviera. 

In her Policy report, Lecia Bushak explains how the in-vitro-fertilization debate is playing out in Congress against the backdrop of the 2024 presidential election. 

For the Trends segment, Jack O’Brien queues up three items: Kate Middleton’s return to the public spotlight after her cancer diagnosis, a look at how drugmakers are marking Pride month online and the debut of a new health misinformation monitor. 

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]]> Wed, 19 Jun 2024 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Marc Iskowitz, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Steve Madden, editorial director for Haymarket Business Media Group, works the Croisette to interview Cannes Lions Health 2024 attendees in the French Riviera. 

In her Policy report, Lecia Bushak explains how the in-vitro-fertilization debate is playing out in Congress against the backdrop of the 2024 presidential election. 

For the Trends segment, Jack O’Brien queues up three items: Kate Middleton’s return to the public spotlight after her cancer diagnosis, a look at how drugmakers are marking Pride month online and the debut of a new health misinformation monitor. 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Live from Cannes: MM+M’s Steve Madden offers takeaways on Health Lions Steve Madden, Marc Iskowitz, Jack O'Brien, Lecia Bushak 00:34:26 MM+M’s Steve Madden interviews Cannes Lions Health 2024 honorees and attendees in the French Riviera. MM+M’s Steve Madden interviews Cannes Lions Health 2024 honorees and attendees in the French Riviera. cannes, media, medical media, marketing, medical marketing, cannes lions, mm+m false full 370 e371481c-3efc-4f82-89f0-07f4a19dea58 POC 2.0, a podcast sponsored by Health Monitor Mon, 17 Jun 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (David Paragamian, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ POC 2.0, a podcast sponsored by Health Monitor David Paragamian, Marc Iskowitz 00:25:38 POC is evolving and has broadened to encompass media in both patient- and HCP-facing settings. The channel is expanding and diversifying. Welcome to POC 2.0. Let’s dive in to the new and evolving playbook. POC is evolving and has broadened to encompass media in both patient- and HCP-facing settings. The channel is expanding and diversifying. Welcome to POC 2.0. Let’s dive in to the new and evolving playbook. partner content, medical marketing false bonus d8c1e4f2-d6a6-4675-bb05-4ea963961f13 The expected evolution of pharma interactions: Live from physicians, a podcast sponsored by Impiricus HCP engagement is constantly evolving and brands are continually adapting. One thing stays the same — trying to connect healthcare professionals to the resources that give their patients the best access to care. Join us and two physicians as they explore the expected evolution of pharma interactions. We will hear from the valuable voice of the physician about the most pressing questions on pharma interaction. What do physicians see as a disconnect with the current pharma engagement model and how they operate on a daily basis? What is missing today in a physician's practice that pharma could deliver or solve for? These are just a few of the questions that we will hear first-hand from the physicians themselves.

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]]> Fri, 14 Jun 2024 14:56:06 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dr. Osama Hashmi, Dr. Tamara Green, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ HCP engagement is constantly evolving and brands are continually adapting. One thing stays the same — trying to connect healthcare professionals to the resources that give their patients the best access to care. Join us and two physicians as they explore the expected evolution of pharma interactions. We will hear from the valuable voice of the physician about the most pressing questions on pharma interaction. What do physicians see as a disconnect with the current pharma engagement model and how they operate on a daily basis? What is missing today in a physician's practice that pharma could deliver or solve for? These are just a few of the questions that we will hear first-hand from the physicians themselves.

Check us out at: mmm-online.com

 

Follow us: 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> The expected evolution of pharma interactions: Live from physicians, a podcast sponsored by Impiricus Dr. Osama Hashmi, Dr. Tamara Green, Marc Iskowitz 00:28:24 Join us and two physicians as they explore the expected evolution of pharma interactions. Join us and two physicians as they explore the expected evolution of pharma interactions. false bonus 9e2ab139-b371-4852-9ce1-d8779e47333b The A100 Playbook Podcast | CultHealth: Need more than just artificial intelligence? Try Creative Intelligence., a podcast sponsored by CultHealth Fri, 14 Jun 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jason Kirshenblatt, Marc Iskowitz, Seema Keswani) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast | CultHealth: Need more than just artificial intelligence? Try Creative Intelligence., a podcast sponsored by CultHealth Jason Kirshenblatt, Marc Iskowitz, Seema Keswani 00:34:03 Executive Creative Director Jason Kirshenblatt and SVP Strategic Planner Seema Keswani discuss CultHealth and how Creative Intelligence has helped propel the agency forward. Executive Creative Director Jason Kirshenblatt and SVP Strategic Planner Seema Keswani discuss CultHealth and how Creative Intelligence has helped propel the agency forward. agency 100, medical marketing false bonus 53aee9b6-8f79-490d-a1bb-5301322b4649 2024 MM+M Women of Distinction preview: A case for female-led med research Carolee Lee, CEO/founder of Women’s Health Access Matters (WHAM), previews her keynote at this week’s 2024 MM+M Women of Distinction ceremony, telling Lecia Bushak she wants to bolster women-focused medical research by changing the dialogue from social justice to data-driven economics. 

Lecia also sums up state-based efforts to regulate AI in healthcare, while health-related showings at this year’s Tribeca Film Festival top our Trends segment.

Jack O’Brien also delves into Academy Award-nominated actor Jake Gyllenhaal’s legal blindness and a recent analysis that finds scientific evidence behind many of TikTok’s viral sleep trends. 

Check us out at: mmm-online.com

 

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]]> Wed, 12 Jun 2024 19:30:27 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Marc Iskowitz, Lecia Bushak, Carolee Lee) https://www.mmm-online.com/the-mmm-podcast/ Carolee Lee, CEO/founder of Women’s Health Access Matters (WHAM), previews her keynote at this week’s 2024 MM+M Women of Distinction ceremony, telling Lecia Bushak she wants to bolster women-focused medical research by changing the dialogue from social justice to data-driven economics. 

Lecia also sums up state-based efforts to regulate AI in healthcare, while health-related showings at this year’s Tribeca Film Festival top our Trends segment.

Jack O’Brien also delves into Academy Award-nominated actor Jake Gyllenhaal’s legal blindness and a recent analysis that finds scientific evidence behind many of TikTok’s viral sleep trends. 

Check us out at: mmm-online.com

 

Follow us: 

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]]> 2024 MM+M Women of Distinction preview: A case for female-led med research Jack O'Brien, Marc Iskowitz, Lecia Bushak, Carolee Lee 00:39:49 MM+M’s 2024 Women of Distinction keynote, Carolee Lee, CEO/founder of Women’s Health Access Matters, makes an economic case for women-focused medical research. MM+M’s 2024 Women of Distinction keynote, Carolee Lee, CEO/founder of Women’s Health Access Matters, makes an economic case for women-focused medical research. wham, pharma, medical media, medical marketing, women of distinction, women's health access matters, mm+m false full 369 34afbcf1-6540-4c48-9b8e-5dfca2881d59 The A100 Playbook Podcast | Triple Threat Communications: The Unagency, a podcast sponsored by Triple Threat Communications Please note: This podcast originally aired on June 7, 2022 as part of the 2022 Agency 100.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Wed, 12 Jun 2024 15:30:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (Tim Frank, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Please note: This podcast originally aired on June 7, 2022 as part of the 2022 Agency 100.

Check us out at: mmm-online.com

 

Follow us: 

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]]> The A100 Playbook Podcast | Triple Threat Communications: The Unagency, a podcast sponsored by Triple Threat Communications Tim Frank, Marc Iskowitz 00:20:52 Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous? Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous? false bonus 5bb69e1b-ad68-48c3-8281-5f9a66d2394b The A100 Playbook Podcast | Merge: Where storytelling and technology Merge, a podcast sponsored by Merge Tue, 11 Jun 2024 08:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Pat McGloin, Stephanie Berman) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast | Merge: Where storytelling and technology Merge, a podcast sponsored by Merge Jack O'Brien, Pat McGloin, Stephanie Berman 00:18:47 Merge is Built Different to deliver true omnichannel experiences. We believe insightful storytelling and effective technology execution creates engaging HCP and patient journeys that make a difference. Merge is Built Different to deliver true omnichannel experiences. We believe insightful storytelling and effective technology execution creates engaging HCP and patient journeys that make a difference. false bonus 02d9e82a-dabc-4453-8f2d-31aca960701c The A100 Playbook Podcast | Lumanity: Lumanity's second year on the top 100, a podcast sponsored by Lumanity Tue, 11 Jun 2024 08:25:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Michael Parisi, Amber Gilbert, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast | Lumanity: Lumanity's second year on the top 100, a podcast sponsored by Lumanity Michael Parisi, Amber Gilbert, Larry Dobrow 00:24:46 How Lumanity is accelerating and optimizing access to medical advances through a time of rapid market transformation. How Lumanity is accelerating and optimizing access to medical advances through a time of rapid market transformation. false bonus 66cf9b24-8eac-4d0c-96be-638e1bfe5426 The A100 Playbook Podcast: Deerfield Agency: The decade of Deerfield: Looking back, looking ahead, a podcast sponsored by Deerfield Agency Tue, 11 Jun 2024 08:20:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Frank Burrell, Joshua Benson, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast: Deerfield Agency: The decade of Deerfield: Looking back, looking ahead, a podcast sponsored by Deerfield Agency Frank Burrell, Joshua Benson, Larry Dobrow 00:29:38 This year, Deerfield Agency celebrates a decade of excellence as a trusted partner in brand-focused healthcare marketing. Join Deerfield’s Frank Burrell and Joshua Benson for insights into the growth and evolution of their Agency of Brand. They’ll talk about the trends they’re following and technology they are leveraging as they look ahead to Deerfield’s next decade. This year, Deerfield Agency celebrates a decade of excellence as a trusted partner in brand-focused healthcare marketing. Join Deerfield’s Frank Burrell and Joshua Benson for insights into the growth and evolution of their Agency of Brand. They’ll talk about the trends they’re following and technology they are leveraging as they look ahead to Deerfield’s next decade. false bonus 696e8f8c-057f-4d56-b1b6-25253b0b351a The A100 Playbook Podcast | Citrus Health Group: Generating and effectively communicating evidence to drive value, a podcast sponsored by Citrus Health Group Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes.

Successful commercialization isn’t just about regulatory approval — it is also about patient access, value and affordability. It is therefore critical that, from the beginning of the clinical phase of the commercialization process, the patient is involved in all aspects of the development of a new asset. Having a clear focus on the critical success factors and aligning across work streams to generate the appropriate evidence, specific to each stakeholder, to support the value proposition and clearly and effectively communicate that value are all critical to launch success. 

Marc Iskowitz sits down with Citrus Health Group CEO, Neil Matheson, to discuss evidence generation and communications to support the value proposition.   

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]]> Tue, 11 Jun 2024 08:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Neil Matheson, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes.

Successful commercialization isn’t just about regulatory approval — it is also about patient access, value and affordability. It is therefore critical that, from the beginning of the clinical phase of the commercialization process, the patient is involved in all aspects of the development of a new asset. Having a clear focus on the critical success factors and aligning across work streams to generate the appropriate evidence, specific to each stakeholder, to support the value proposition and clearly and effectively communicate that value are all critical to launch success. 

Marc Iskowitz sits down with Citrus Health Group CEO, Neil Matheson, to discuss evidence generation and communications to support the value proposition.   

Check us out at: mmm-online.com

 

Follow us: 

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]]> The A100 Playbook Podcast | Citrus Health Group: Generating and effectively communicating evidence to drive value, a podcast sponsored by Citrus Health Group Neil Matheson, Marc Iskowitz 00:17:53 Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes. Focus on the things that will ‘make your boat go faster’ and navigate the science to value pathway to ensure patient access and improved outcomes. agency 100, medical marketing false bonus 8089a958-e5fd-46f3-bfd4-d8ff7bd76b16 The A100 Playbook Podcast | Boundless Life Sciences Group: Breaking Boundless, a podcast sponsored by Boundless Life Sciences Group Tue, 11 Jun 2024 08:10:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kerry Hilton, Francesco Lucarelli) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast | Boundless Life Sciences Group: Breaking Boundless, a podcast sponsored by Boundless Life Sciences Group Marc Iskowitz, Kerry Hilton, Francesco Lucarelli 00:41:44 agency 100, medical marketing false bonus d198c8ee-1bc4-45fd-ba69-3fe75d95fae1 The A100 Playbook Podcast | Boundless Life Sciences Group: Medical communications unbound, a podcast sponsored by Boundless Life Sciences Group The perception that medical communications is simply blocking and tackling has limited the potential of the industry. In fact, med comms is much more than just meetings and dinners and with the emergence of new technologies, a more robust offering is also emerging. We at Boundless Medical Communications are helping write the next, exciting chapter in the space.

Check us out at: mmm-online.com

 

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]]> Tue, 11 Jun 2024 08:05:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Francesco Lucarelli, Sid DeSousa, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ The perception that medical communications is simply blocking and tackling has limited the potential of the industry. In fact, med comms is much more than just meetings and dinners and with the emergence of new technologies, a more robust offering is also emerging. We at Boundless Medical Communications are helping write the next, exciting chapter in the space.

Check us out at: mmm-online.com

 

Follow us: 

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]]> The A100 Playbook Podcast | Boundless Life Sciences Group: Medical communications unbound, a podcast sponsored by Boundless Life Sciences Group Francesco Lucarelli, Sid DeSousa, Marc Iskowitz 00:35:14 The perception that medical communications is simply blocking and tackling has limited the potential of the industry. The perception that medical communications is simply blocking and tackling has limited the potential of the industry. false bonus e36c65cf-dc8c-47cd-8251-0bda5433cb37 The A100 Playbook Podcast | The Bloc: Be-Comming great, a podcast sponsored by The Bloc Tue, 11 Jun 2024 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephanie Berman, Tara Rice, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast | The Bloc: Be-Comming great, a podcast sponsored by The Bloc Stephanie Berman, Tara Rice, Jack O'Brien 00:21:59 How The Bloc is using behavioral science to fuel more effective creativity and communication. How The Bloc is using behavioral science to fuel more effective creativity and communication. false bonus a04055a6-ba38-4715-96c0-9bdeb1ed4694 The A100 Playbook Podcast | Biolumina: The DNA that drives success, a podcast sponsored by Biolumina Tue, 11 Jun 2024 07:55:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Kirsten Kantak, Brenda Aske, Diane Iler-Smith) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast | Biolumina: The DNA that drives success, a podcast sponsored by Biolumina Jack O'Brien, Kirsten Kantak, Brenda Aske, Diane Iler-Smith 00:19:52 Biolumina has been successful over the course of the last 10 years, while maintaining a small agency feel. What’s the secret to this success? A strong foundation of culture, values, and ways of working to ensure the DNA of the agency is replicated consistently as they grow. Biolumina has been successful over the course of the last 10 years, while maintaining a small agency feel. What’s the secret to this success? A strong foundation of culture, values, and ways of working to ensure the DNA of the agency is replicated consistently as they grow. agency 100, medical marketing false bonus b1e06912-bfb2-4bfa-85c2-85c93d80dee1 The A100 Playbook Podcast | Avalere Health: Brilliant and unusual connections: Combining marketing, policy and market access expertise to spark creativity and accelerate access, a podcast presented by Avalere Health Tue, 11 Jun 2024 07:50:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Amar Urhekar, Mario Muredda, Sarah Alwardt) https://www.mmm-online.com/the-mmm-podcast/ The A100 Playbook Podcast | Avalere Health: Brilliant and unusual connections: Combining marketing, policy and market access expertise to spark creativity and accelerate access, a podcast presented by Avalere Health Jack O'Brien, Amar Urhekar, Mario Muredda, Sarah Alwardt 00:28:26 agency 100, medical marketing false bonus 044a7116-54c4-42f9-8615-8148ea81917c 2024 MM+M Agency 100 preview: Breaking down medical marketing X’s and O’s On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, MM+M’s Larry Dobrow joins Jack O’Brien, Lecia Bushak and Marc Iskowitz to explain the uniqueness of this year’s edition, from the sports-inspired visuals to the top agency trends, stats and more. 

Reminder: the digital package debuts on Tuesday, June 11. 

Music by Sixième Son

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]]> Tue, 4 Jun 2024 15:17:53 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Marc Iskowitz, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, MM+M’s Larry Dobrow joins Jack O’Brien, Lecia Bushak and Marc Iskowitz to explain the uniqueness of this year’s edition, from the sports-inspired visuals to the top agency trends, stats and more. 

Reminder: the digital package debuts on Tuesday, June 11. 

Music by Sixième Son

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]]> 2024 MM+M Agency 100 preview: Breaking down medical marketing X’s and O’s Larry Dobrow, Marc Iskowitz, Jack O'Brien, Lecia Bushak 00:36:30 On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, as MM+M’s Larry Dobrow explains the uniqueness of this year’s edition. On this week’s show, devoted entirely to previewing the 2024 MM+M Agency 100 issue, as MM+M’s Larry Dobrow explains the uniqueness of this year’s edition. agency 100, medical marketing false full 368 b69a0ff1-6d59-4f53-941a-7bd782833547 Unleashing the power of AI, pushing the boundaries of creative, and connecting audiences with a revitalized brand, a podcast sponsored by Real Chemistry Mon, 3 Jun 2024 15:04:32 +0000 Bill.Fitzpatrick@haymarketmedia.com (Nathan Minnich, Brian Schwartz, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ Unleashing the power of AI, pushing the boundaries of creative, and connecting audiences with a revitalized brand, a podcast sponsored by Real Chemistry Nathan Minnich, Brian Schwartz, Larry Dobrow 00:25:17 In this podcast, Larry Dobrow, executive, MM+M joins Nathan Minnich, SVP, Treace Medical and Real Chemistry’s Brian Schwartz, chief growth officer, to discuss using creative minds, AI and analytics to inform fully integrated campaigns that are hyper-targeted, a little quirky and most importantly — attention-grabbing. Advertising elicits emotion. How do you strike the right balance between empathy and education when you have a short window to reach your audience? Hear from the experts.  In this podcast, Larry Dobrow, executive, MM+M joins Nathan Minnich, SVP, Treace Medical and Real Chemistry’s Brian Schwartz, chief growth officer, to discuss using creative minds, AI and analytics to inform fully integrated campaigns that are hyper-targeted, a little quirky and most importantly — attention-grabbing. Advertising elicits emotion. How do you strike the right balance between empathy and education when you have a short window to reach your audience? Hear from the experts.  false bonus e4b96f9d-4ef1-4c86-8831-001595f23770 Privacy first — what healthcare marketers need to know in a fractured, evolving environment, a podcast sponsored by Swoop Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. Most recently, Washington state passed the My Health My Data Act (MHMD). While not the first, and most surely not the last, legislation that limits how consumer health data can be shared and collected for ad targeting, MHMD represents the next step in this constantly evolving privacy environment. It’s also a reminder that healthcare marketers need to work closely with their partners to ensure continued privacy compliance while limiting impact on reaching and engaging the ideal patient audiences. In this podcast, Kevin Elwell, Vice President of Health Analytics at Swoop will provide an overview of the current landscape and what marketers need to know, how analyze and select preferred vendors who help mitigate risk while maximizing outcomes, and how Swoop is proactively adapting to the new privacy reality to ensure client success.

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]]> Mon, 3 Jun 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Kevin Elwell, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. Most recently, Washington state passed the My Health My Data Act (MHMD). While not the first, and most surely not the last, legislation that limits how consumer health data can be shared and collected for ad targeting, MHMD represents the next step in this constantly evolving privacy environment. It’s also a reminder that healthcare marketers need to work closely with their partners to ensure continued privacy compliance while limiting impact on reaching and engaging the ideal patient audiences. In this podcast, Kevin Elwell, Vice President of Health Analytics at Swoop will provide an overview of the current landscape and what marketers need to know, how analyze and select preferred vendors who help mitigate risk while maximizing outcomes, and how Swoop is proactively adapting to the new privacy reality to ensure client success.

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]]> Privacy first — what healthcare marketers need to know in a fractured, evolving environment, a podcast sponsored by Swoop Kevin Elwell, Marc Iskowitz 00:26:22 Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. Consumer health privacy protections can feel like a moving target as platforms and governments continue to adopt new restrictions. false bonus d85d0091-3620-45bd-aeb7-a0593c422739 The first draft of health-AI ethics rules Marc Iskowitz interviews Dr. Brian Anderson, CEO/co-founder of Coalition for Health AI (CHAI), about the group’s progress on health-AI ethics rules, as well as a deal to launch its inaugural summit at HLTH later this year. 

Lecia Bushak discusses the “dark money” group using social media to lobby for passage of a bill limiting U.S. business with certain Chinese biotechs. 

Plus, Jack O’Brien takes us through Japanese competitive eater Takeru Kobayashi’s retirement due to health concerns in our Trends segment, along with Mike Tyson’s medical emergency and golfer Grayson Murray’s recent suicide.

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]]> Thu, 30 May 2024 17:48:18 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Brian Anderson, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz interviews Dr. Brian Anderson, CEO/co-founder of Coalition for Health AI (CHAI), about the group’s progress on health-AI ethics rules, as well as a deal to launch its inaugural summit at HLTH later this year. 

Lecia Bushak discusses the “dark money” group using social media to lobby for passage of a bill limiting U.S. business with certain Chinese biotechs. 

Plus, Jack O’Brien takes us through Japanese competitive eater Takeru Kobayashi’s retirement due to health concerns in our Trends segment, along with Mike Tyson’s medical emergency and golfer Grayson Murray’s recent suicide.

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]]> The first draft of health-AI ethics rules Marc Iskowitz, Brian Anderson, Lecia Bushak, Jack O'Brien 00:42:14 Dr. Brian Anderson, CEO/co-founder of CHAI, reports on the group’s progress in readying a first draft of ethics rules for use of AI in healthcare Dr. Brian Anderson, CEO/co-founder of CHAI, reports on the group’s progress in readying a first draft of ethics rules for use of AI in healthcare pharma, medical media, medical marketing, trending, ai false full 367 fac90f35-c7fe-4e87-9810-9ada2d5438a5 Pivoting from pivot tables: Leveraging AI to transform healthcare marketing efficiency and accuracy, a podcast sponsored by PulsePoint Tue, 28 May 2024 14:52:21 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Oleg Korenfeld, Ezra Suveyke) https://www.mmm-online.com/the-mmm-podcast/ Pivoting from pivot tables: Leveraging AI to transform healthcare marketing efficiency and accuracy, a podcast sponsored by PulsePoint Jack O'Brien, Oleg Korenfeld, Ezra Suveyke 00:23:01 This podcast explores the transformation of healthcare marketing through AI, highlighting the shift from manual processes to automated solutions that enhance efficiency and decision-making. It discusses the integration of AI tools like GPT models for data management, the impact on workforce roles, and the importance of data quality in driving successful outcomes. The talk concludes with a vision for the future and a call to action for industry leaders to embrace AI to remain competitive in a digitally evolving landscape. This podcast explores the transformation of healthcare marketing through AI, highlighting the shift from manual processes to automated solutions that enhance efficiency and decision-making. It discusses the integration of AI tools like GPT models for data management, the impact on workforce roles, and the importance of data quality in driving successful outcomes. The talk concludes with a vision for the future and a call to action for industry leaders to embrace AI to remain competitive in a digitally evolving landscape. false bonus d88abe0d-fba5-4b58-a448-4004fd9c3e77 Inside Takeda’s stake in ‘food as medicine’ Lecia Bushak interviews Chris Barr, head of U.S. CSR and philanthropy for Takeda, about the impetus behind the drugmaker’s “food as medicine” effort and how it’s working with nonprofits to measure the impact on outcomes. 

In her Policy report, Lecia also discusses the Justice Department's proposal to ease restrictions on marijuana. 

Plus influencers’ spread of misinformation about sunscreen and skin cancer tops our Trends segment, along with bird flu concerns, and the reorg at trade group BIO.

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]]> Thu, 23 May 2024 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Jack O'Brien, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Lecia Bushak interviews Chris Barr, head of U.S. CSR and philanthropy for Takeda, about the impetus behind the drugmaker’s “food as medicine” effort and how it’s working with nonprofits to measure the impact on outcomes. 

In her Policy report, Lecia also discusses the Justice Department's proposal to ease restrictions on marijuana. 

Plus influencers’ spread of misinformation about sunscreen and skin cancer tops our Trends segment, along with bird flu concerns, and the reorg at trade group BIO.

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]]> Inside Takeda’s stake in ‘food as medicine’ Lecia Bushak, Jack O'Brien, Marc Iskowitz 00:49:06 Takeda’s Chris Barr explains why the drugmaker’s multi-million-dollar CSR program includes a big stake in the “food as medicine” approach. Takeda’s Chris Barr explains why the drugmaker’s multi-million-dollar CSR program includes a big stake in the “food as medicine” approach. pharma, medical media, marketing, medical marketing, medicine false full 366 3310c63d-1e99-441b-8964-4e82ef9a277a Go-to pharma CX framework with Harmony Biosciences’ Joyce Ercolino Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz.

She also delves into how medical marketers can infuse more empathy into the design of their own CX. 

Lecia Bushak explains how the Biden administration is targeting Latinos in a new election-year healthcare spot. 

Jack O’Brien leads us through Pfizer’s rumored DTC platform ‘Pfizer for All,’ along with Midol’s latest period education campaign and Eli Lilly’s Caitlin Clark sponsorship.

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]]> Wed, 15 May 2024 13:43:03 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Joyce Ercolino) https://www.mmm-online.com/the-mmm-podcast/ Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz.

She also delves into how medical marketers can infuse more empathy into the design of their own CX. 

Lecia Bushak explains how the Biden administration is targeting Latinos in a new election-year healthcare spot. 

Jack O’Brien leads us through Pfizer’s rumored DTC platform ‘Pfizer for All,’ along with Midol’s latest period education campaign and Eli Lilly’s Caitlin Clark sponsorship.

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]]> Go-to pharma CX framework with Harmony Biosciences’ Joyce Ercolino Marc Iskowitz, Jack O'Brien, Lecia Bushak, Joyce Ercolino 00:51:11 Harmony Biosciences’ Joyce Ercolino shares her go-to pharma customer experience framework. Harmony Biosciences’ Joyce Ercolino shares her go-to pharma customer experience framework. pharma, medical media, harmony biosciences, medical marketing, health, mm+m false full 365 186ac325-3f66-4ea9-a011-f11d513fc0ae PSA urges parents to just ask Gen Zers about suicide SHOW DESCRIPTION LONG
Digital Editor Jack O’Brien interviews Seattle Children’s Candi Nicholson and Little Hands of Stone’s Michael Boychuk about their recent PSA, which urges Gen X parents to just ask their Gen Z kids about suicide. 

Senior reporter Lecia Bushak offers an update on the pharma industry’s IRA legal setback, as well as Sen. Bernie Sanders’ inquiry into the prices of Novo Nordisk’s GLP-1 drugs. 

Plus, Boehringer Ingelheim’s latest schizophrenia activation tops our Trends segment, along with items on Klick’s cancer and school shooting ad as well as Chipotle’s $1 million burrito pledge to HCPs. 

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]]> Wed, 8 May 2024 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Michael Boychuk, Candi Nicholson) https://www.mmm-online.com/the-mmm-podcast/ SHOW DESCRIPTION LONG
Digital Editor Jack O’Brien interviews Seattle Children’s Candi Nicholson and Little Hands of Stone’s Michael Boychuk about their recent PSA, which urges Gen X parents to just ask their Gen Z kids about suicide. 

Senior reporter Lecia Bushak offers an update on the pharma industry’s IRA legal setback, as well as Sen. Bernie Sanders’ inquiry into the prices of Novo Nordisk’s GLP-1 drugs. 

Plus, Boehringer Ingelheim’s latest schizophrenia activation tops our Trends segment, along with items on Klick’s cancer and school shooting ad as well as Chipotle’s $1 million burrito pledge to HCPs. 

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]]> PSA urges parents to just ask Gen Zers about suicide Marc Iskowitz, Jack O'Brien, Lecia Bushak, Michael Boychuk, Candi Nicholson 00:42:27 The marketers behind a new PSA explain why it urges Gen X parents to just ask their Gen Z kids about suicide. The marketers behind a new PSA explain why it urges Gen X parents to just ask their Gen Z kids about suicide. little hands of stone, pharma, 988, seattle childrens, suicide, mm+m false full 364 cde1ba67-a2bf-45de-8248-502a337c3cff The Biden administration punts on menthol cigarette ban. What comes next? In this MM+M Fast Break, Jack O’Brien talks with Brian Quigley, CEO of Qnovia, about the implications of the Biden administration’s delay on menthol cigarette ban, why the White House made the decision and what comes next for the pharmaceutical sector.

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]]> Mon, 6 May 2024 19:36:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (Brian Quigley, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Jack O’Brien talks with Brian Quigley, CEO of Qnovia, about the implications of the Biden administration’s delay on menthol cigarette ban, why the White House made the decision and what comes next for the pharmaceutical sector.

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]]> The Biden administration punts on menthol cigarette ban. What comes next? Brian Quigley, Jack O'Brien 00:09:40 Brian Quigley, CEO of Qnovia, unpacks the implications of the Biden administration’s decision to delay a ban on menthol cigarettes. Brian Quigley, CEO of Qnovia, unpacks the implications of the Biden administration’s decision to delay a ban on menthol cigarettes. fast break, mm+m false full 363 09fd60bc-64bd-4cfb-9ebc-9d7f8e23b08f Supernus casts Busy Philipps as lead in Qelbree ADHD campaign In this MM+M Fast Break, Jack O’Brien talks with Rebecca Lannan, senior marketing director at Supernus Pharmaceuticals, about the brand’s partnership with actress Busy Philipps about her ADHD diagnosis, her use of non-stimulant treatment Qelbree and her work to raise awareness among young girls.

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]]> Fri, 3 May 2024 19:23:23 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Rebecca Lannan) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Jack O’Brien talks with Rebecca Lannan, senior marketing director at Supernus Pharmaceuticals, about the brand’s partnership with actress Busy Philipps about her ADHD diagnosis, her use of non-stimulant treatment Qelbree and her work to raise awareness among young girls.

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]]> Supernus casts Busy Philipps as lead in Qelbree ADHD campaign Jack O'Brien, Rebecca Lannan 00:08:42 Rebecca Lannan, executive marketing director at Supernus Pharmaceuticals, discusses the brand’s Qelbree campaign featuring actress Busy Philipps. Rebecca Lannan, executive marketing director at Supernus Pharmaceuticals, discusses the brand’s Qelbree campaign featuring actress Busy Philipps. fast break, supernus, busy philipps, mm+m false full 362 06c11f98-77c8-4452-995e-8bc4a388d481 Pinnacle preview: How Begasse and Pantello reached the apex MM+M Pinnacle Awards honorees Ken Begasse, Jr., the founder and CEO of ConcentricLife, and Tim Pantello, CEO of Relevate Health share their distinct career paths with Marc Iskowitz. 

The pair, who are also incoming co-chairs of the Medical Advertising Hall of Fame, share their goals for the vaunted industry organization. 

Lecia Bushak and Jack O’Brien also reflect on Marc’s third consecutive win at the Neal Awards last week.

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]]> Tue, 30 Apr 2024 18:51:49 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Ken Begasse, Tim Pantello) https://www.mmm-online.com/the-mmm-podcast/ MM+M Pinnacle Awards honorees Ken Begasse, Jr., the founder and CEO of ConcentricLife, and Tim Pantello, CEO of Relevate Health share their distinct career paths with Marc Iskowitz. 

The pair, who are also incoming co-chairs of the Medical Advertising Hall of Fame, share their goals for the vaunted industry organization. 

Lecia Bushak and Jack O’Brien also reflect on Marc’s third consecutive win at the Neal Awards last week.

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]]> Pinnacle preview: How Begasse and Pantello reached the apex Marc Iskowitz, Ken Begasse, Tim Pantello 00:34:26 Set to be honored at the 2024 MM+M Pinnacle Awards this Thursday, Ken Begasse, Jr., and Tim Pantello share their distinct career paths. Set to be honored at the 2024 MM+M Pinnacle Awards this Thursday, Ken Begasse, Jr., and Tim Pantello share their distinct career paths. medical media, medical marketing, pinnacle, pharma marketing, mm+m false full 361 55f77741-dc40-417b-bb74-d4460447c36a Omnichannel activation without omniburden, a podcast sponsored by Relevate Health Thu, 25 Apr 2024 16:30:50 +0000 Bill.Fitzpatrick@haymarketmedia.com (Michael Cole, Clay Romeweber, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Omnichannel activation without omniburden, a podcast sponsored by Relevate Health Michael Cole, Clay Romeweber, Marc Iskowitz 00:31:00 false bonus 0dfdd172-3274-468c-bd70-42f2035ffe8f Currax Pharmaceuticals CEO says the GLP-1 conversation isn’t one-size-fits-all Currax Pharmaceuticals CEO George Hampton talks with Digital Editor Jack O'Brien about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative. Though brand names like Mounjaro, Ozempic, Zepbound and Wegovy have captured the public’s attention in recent months, Hampton says there’s a place for Currax’ Contrave medication in the pricing and access discussion.

Additionally, senior reporter Lecia Bushak recaps the Biden administration’s moves this week to protect abortion rights by strengthening HIPAA.

For the Trends segment, Jack and Lecia dive into Dr. Jen Ashton’s pending departure from ABC News to launch her women’s wellness company Ajenda, Allergan Aesthetics’ casting call to be the face of Botox and Elanco Health’s Parvo is Poop push for pooches.

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]]> Wed, 24 Apr 2024 17:07:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, George Hampton) https://www.mmm-online.com/the-mmm-podcast/ Currax Pharmaceuticals CEO George Hampton talks with Digital Editor Jack O'Brien about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative. Though brand names like Mounjaro, Ozempic, Zepbound and Wegovy have captured the public’s attention in recent months, Hampton says there’s a place for Currax’ Contrave medication in the pricing and access discussion.

Additionally, senior reporter Lecia Bushak recaps the Biden administration’s moves this week to protect abortion rights by strengthening HIPAA.

For the Trends segment, Jack and Lecia dive into Dr. Jen Ashton’s pending departure from ABC News to launch her women’s wellness company Ajenda, Allergan Aesthetics’ casting call to be the face of Botox and Elanco Health’s Parvo is Poop push for pooches.

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]]> Currax Pharmaceuticals CEO says the GLP-1 conversation isn’t one-size-fits-all Jack O'Brien, Lecia Bushak, George Hampton 00:35:54 Currax Pharmaceuticals CEO George Hampton talks about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative. Currax Pharmaceuticals CEO George Hampton talks about the ascendance of GLP-1 drugs and how weight loss drugs are changing the obesity narrative. obesity, pharma, medical media, curax, medical marketing, poop, mm+m false full 360 6c318a9b-f7b7-4f2b-a383-95b1de698b0e Taking a patient-centric approach to privacy, a podcast presented by Phreesia Life Sciences Presenting patients with high-quality, relevant information at meaningful times has significant benefits, including helping them have important provider conversations and make decisions about their health. But responsible data collection and use is critical to maintaining patients’ trust. This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent.

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]]> Wed, 24 Apr 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Anthony Matyjaszewski, Melissa Mitchell, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Presenting patients with high-quality, relevant information at meaningful times has significant benefits, including helping them have important provider conversations and make decisions about their health. But responsible data collection and use is critical to maintaining patients’ trust. This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent.

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]]> Taking a patient-centric approach to privacy, a podcast presented by Phreesia Life Sciences Anthony Matyjaszewski, Melissa Mitchell, Jack O'Brien 00:25:08 This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent. This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent. false bonus 6f442206-3c2a-4e79-962b-6713985e65ef Living brands: How to build brands in the age of omnichannel, a podcast sponsored by Avalere Health The evolution of customer engagement across all verticals has led to significantly greater expectations of brands to understand, support, and relate to both HCPs and patients. Brands must continually understand the needs of their customers by sensing change and adapting dynamically in order to thrive. This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.

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]]> Thu, 18 Apr 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jeff Erb, Ryan Mason, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ The evolution of customer engagement across all verticals has led to significantly greater expectations of brands to understand, support, and relate to both HCPs and patients. Brands must continually understand the needs of their customers by sensing change and adapting dynamically in order to thrive. This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.

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]]> Living brands: How to build brands in the age of omnichannel, a podcast sponsored by Avalere Health Jeff Erb, Ryan Mason, Jack O'Brien 00:26:56 This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand. This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand. false bonus 82d52030-0c1a-4a6b-9abd-ce50ac4b65b9 4/20 focus: Why cannabis may be close to shedding its outlaw past David Traylor, managing partner and cofounder of Golden Eagle Partners, discusses the state of cannabis policy – and why he thinks a cannabis rescheduling may be imminent. 

In her Policy Update, Lecia Bushak discusses Americans’ anxiety over AI in healthcare and what it means for policymakers. 

Plus, Jack O’Brien provides takeaways from PHM’s two-day HealthFront and we look at whether “420” marketing has lost its mystique.

Music by Sixième Son

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]]> Wed, 17 Apr 2024 17:37:34 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, David Traylor) https://www.mmm-online.com/the-mmm-podcast/ David Traylor, managing partner and cofounder of Golden Eagle Partners, discusses the state of cannabis policy – and why he thinks a cannabis rescheduling may be imminent. 

In her Policy Update, Lecia Bushak discusses Americans’ anxiety over AI in healthcare and what it means for policymakers. 

Plus, Jack O’Brien provides takeaways from PHM’s two-day HealthFront and we look at whether “420” marketing has lost its mystique.

Music by Sixième Son

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]]> 4/20 focus: Why cannabis may be close to shedding its outlaw past Marc Iskowitz, Jack O'Brien, Lecia Bushak, David Traylor 00:44:50 David Traylor of investment bank Golden Eagle Partners discusses the state of cannabis regulation. Plus, our Policy and Trends segments. David Traylor of investment bank Golden Eagle Partners discusses the state of cannabis regulation. Plus, our Policy and Trends segments. pharma, thc, medical media, cbd, medical marketing, marijuana false full 359 d2013e71-2ae3-422d-bcbf-f243e560489e Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers, a podcast sponsored by Swoop The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. Last year video and non-linear TV usage reached 53.4% versus 36.3% the year prior. And streaming audio wasn’t quite that high but still showed a nice gain in usage, to 37.6%, compared to 27.4% in 2022. These targeted channels allow marketers to reach patients and physicians at critical junctures in the diagnosis and treatment journey.

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]]> Mon, 15 Apr 2024 17:34:11 +0000 Bill.Fitzpatrick@haymarketmedia.com (Peter Kane, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. Last year video and non-linear TV usage reached 53.4% versus 36.3% the year prior. And streaming audio wasn’t quite that high but still showed a nice gain in usage, to 37.6%, compared to 27.4% in 2022. These targeted channels allow marketers to reach patients and physicians at critical junctures in the diagnosis and treatment journey.

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]]> Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers, a podcast sponsored by Swoop Peter Kane, Marc Iskowitz 00:36:37 The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones. medical marketing false bonus 56694873-647f-4651-ae11-b4a8876fc0e2 How Perrigo's OTC birth control Opill partnered with the WNBA In this MM+M Fast Break, Jack O’Brien talks with Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, about how birth control medication Opill partnered with the WNBA.

With women’s basketball as popular as it’s ever been, Perrigo is aligning its OTC birth control brand with the WNBA on a partnership that will elevate the awareness of Opill over the course of the next few years.

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]]> Thu, 11 Apr 2024 19:53:28 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Leila Bahbah) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Jack O’Brien talks with Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, about how birth control medication Opill partnered with the WNBA.

With women’s basketball as popular as it’s ever been, Perrigo is aligning its OTC birth control brand with the WNBA on a partnership that will elevate the awareness of Opill over the course of the next few years.

Check us out at: mmm-online.com

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]]> How Perrigo's OTC birth control Opill partnered with the WNBA Jack O'Brien, Leila Bahbah 00:07:50 Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, talks about how birth control medication Opill partnered with the WNBA. Leila Bahbah, Perrigo U.S. Women's Health Brand Lead, talks about how birth control medication Opill partnered with the WNBA. false full 358 7827188a-1127-44a0-a191-2fa9cee65f82 Can NewYork-Presbyterian become a lifestyle brand? Devika Mathrani, chief marketing officer at NewYork-Presbyterian, tells Jack O’Brien how the hospital seeks to create brand activations that make health and wellness an everyday part of patients’ lives. 

Lecia Bushak recaps the two presumptive presidential candidates’ healthcare goals, from drug pricing to abortion. 

Plus, eclipse-related eye damage concern tops our Trends segment, along with TikTok autism patient influencers and a FIGS’ pop-up activation in Philly. 

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]]> Wed, 10 Apr 2024 15:35:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (Devika Mathrani, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Devika Mathrani, chief marketing officer at NewYork-Presbyterian, tells Jack O’Brien how the hospital seeks to create brand activations that make health and wellness an everyday part of patients’ lives. 

Lecia Bushak recaps the two presumptive presidential candidates’ healthcare goals, from drug pricing to abortion. 

Plus, eclipse-related eye damage concern tops our Trends segment, along with TikTok autism patient influencers and a FIGS’ pop-up activation in Philly. 

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]]> Can NewYork-Presbyterian become a lifestyle brand? Devika Mathrani, Jack O'Brien 00:51:32 NewYork-Presbyterian’s Devika Mathrani explains how the hospital system is rethinking its marketing to become more like a lifestyle brand. NewYork-Presbyterian’s Devika Mathrani explains how the hospital system is rethinking its marketing to become more like a lifestyle brand. mets, medical media, new york presbyterian, medical marketing, mm+m false full 357 75e82c6b-6b3c-41ac-9862-062a0a3c4fb8 Former NBA All Star Jamal Mashburn helms Exact Sciences’ colon cancer push In this MM+M Fast Break, Jack O’Brien talks with former NBA All Star and Kentucky Wildcats legend Jamal Mashburn about working with Exact Sciences on the company’s Box Out Colon Cancer campaign.

He discusses his personal connection to colorectal cancer, his involvement in the awareness push and his Final Four predictions.

 

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]]> Fri, 5 Apr 2024 16:02:52 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Jamal Mashburn) https://www.mmm-online.com/the-mmm-podcast/ In this MM+M Fast Break, Jack O’Brien talks with former NBA All Star and Kentucky Wildcats legend Jamal Mashburn about working with Exact Sciences on the company’s Box Out Colon Cancer campaign.

He discusses his personal connection to colorectal cancer, his involvement in the awareness push and his Final Four predictions.

 

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]]> Former NBA All Star Jamal Mashburn helms Exact Sciences’ colon cancer push Jack O'Brien, Jamal Mashburn 00:10:09 Former NBA All Star and Kentucky Wildcats legend Jamal Mashburn discusses his participation in Exact Sciences’ Box Out Colon Cancer campaign. Former NBA All Star and Kentucky Wildcats legend Jamal Mashburn discusses his participation in Exact Sciences’ Box Out Colon Cancer campaign. exact sciences, media, colorectal, medical media, jamal washburn, medical marketing, colon, nba false full 356 5dde4aa4-f1d2-4788-9ad0-ab1ea9f1a152 MM+M Transform 2024 Preview: Northwell’s Ramon Soto and Lilly’s Derek Asay On the eve of the 2024 MM+M Transform conference exploring the intersectionality of the “3 Ps,” two speakers offer an advanced look at topics to be discussed. 

Northwell Health’s chief marketing officer, Ramon Soto, talks with Marc Iskowitz about how AI has helped his team increase productivity. 

Additionally, Eli Lilly’s Derek Asay, SVP for government strategy and federal accounts, chats with Jack O’Brien about developments in the payer market that could lead to wider coverage for anti-obesity medications. 

Music by Sixième Son

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]]> Tue, 2 Apr 2024 16:25:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Ramon Soto, Derek Asay) https://www.mmm-online.com/the-mmm-podcast/ On the eve of the 2024 MM+M Transform conference exploring the intersectionality of the “3 Ps,” two speakers offer an advanced look at topics to be discussed. 

Northwell Health’s chief marketing officer, Ramon Soto, talks with Marc Iskowitz about how AI has helped his team increase productivity. 

Additionally, Eli Lilly’s Derek Asay, SVP for government strategy and federal accounts, chats with Jack O’Brien about developments in the payer market that could lead to wider coverage for anti-obesity medications. 

Music by Sixième Son

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]]> MM+M Transform 2024 Preview: Northwell’s Ramon Soto and Lilly’s Derek Asay Marc Iskowitz, Jack O'Brien, Ramon Soto, Derek Asay 00:37:56 On the eve of the 2024 MM+M Transform conference, Northwell Health’s Ramon Soto and Eli Lilly’s Derek Asay offer an advanced look at topics to be discussed at their sessions. On the eve of the 2024 MM+M Transform conference, Northwell Health’s Ramon Soto and Eli Lilly’s Derek Asay offer an advanced look at topics to be discussed at their sessions. mm+m transform, eli lilly, medical media, northwell health, transform, tech, medical marketing, ai false full 355 4ee9c5d2-fb1f-4eea-b773-b85f8f7cd6a8 When a doctor turns digital influencer, part 2 In this segment, allergist turned digital health influencer Dr. Tania Elliott talks more about the ethical conundrums that can arise when medical influencers work with industry, including the provider conduct standards she’s working to promote. Listen to part 1 here. 

 

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]]> Fri, 29 Mar 2024 14:55:11 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Tania Elliott) https://www.mmm-online.com/the-mmm-podcast/ In this segment, allergist turned digital health influencer Dr. Tania Elliott talks more about the ethical conundrums that can arise when medical influencers work with industry, including the provider conduct standards she’s working to promote. Listen to part 1 here. 

 

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]]> When a doctor turns digital influencer, part 2 Marc Iskowitz, Tania Elliott 00:17:09 Allergist turned digital health influencer Dr. Tania Elliott talks more about the ethical conundrums that can arise when medical influencers work with industry. Allergist turned digital health influencer Dr. Tania Elliott talks more about the ethical conundrums that can arise when medical influencers work with industry. social media, medical media, health influencer, medical marketing, trending false full 354 246c2f89-f43d-44de-94a9-dce62accffbe When a doctor turns digital influencer Allergist Dr. Tania Elliott discusses her decision to become a full-time digital health influencer. In her policy report, Lecia Bushak discusses the Supreme Court hearing set to determine access to abortion pill mifepristone, along with possible implications for pharma. And topping our Trends segment is Princess Kate’s cancer diagnosis, along with Steve from Blue’s Clues’ mental health check-in and standout activations from Colorectal Cancer Awareness Month. Music by Sixième Son

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]]> Wed, 27 Mar 2024 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Allergist Dr. Tania Elliott discusses her decision to become a full-time digital health influencer. In her policy report, Lecia Bushak discusses the Supreme Court hearing set to determine access to abortion pill mifepristone, along with possible implications for pharma. And topping our Trends segment is Princess Kate’s cancer diagnosis, along with Steve from Blue’s Clues’ mental health check-in and standout activations from Colorectal Cancer Awareness Month. Music by Sixième Son

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]]> When a doctor turns digital influencer Marc Iskowitz, Lecia Bushak, Jack O'Brien 00:43:24 Allergist Dr. Tania Elliott talks about her decision to become a full-time digital health influencer. Plus, our Policy and Trends segments. Allergist Dr. Tania Elliott talks about her decision to become a full-time digital health influencer. Plus, our Policy and Trends segments. allergies, social media, pharma, media, allergy season, tania elliot, medical media, medical marketing, trending, mm+m false full 353 b884cf90-38fa-4b47-b1ad-d320acc9c5d6 Brukinsa approval raises BeiGene’s hematology profile BeiGene’s chief medical officer for hematology, Dr. Mehrdad Mobasher, tells Jack O'Brien about BTK inhibitor Brukinsa’s latest lymphoma approval and offers messaging advice. Oprah’s primetime special on GLP-1 drugs tops our Trends segment, along with Olivia Rodrigo’s birth control giveaway and NewYork Presbyterian’s blood donation promo. Lecia Bushak has the week off. Music by Sixième Son

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]]> Wed, 20 Mar 2024 17:45:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Mehrdad Mobasher) https://www.mmm-online.com/the-mmm-podcast/ BeiGene’s chief medical officer for hematology, Dr. Mehrdad Mobasher, tells Jack O'Brien about BTK inhibitor Brukinsa’s latest lymphoma approval and offers messaging advice. Oprah’s primetime special on GLP-1 drugs tops our Trends segment, along with Olivia Rodrigo’s birth control giveaway and NewYork Presbyterian’s blood donation promo. Lecia Bushak has the week off. Music by Sixième Son

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]]> Brukinsa approval raises BeiGene’s hematology profile Marc Iskowitz, Jack O'Brien, Mehrdad Mobasher 00:36:00 BeiGene’s chief medical officer for hematology, Dr. Mehrdad Mobasher, discusses BTK inhibitor Brukinsa’s latest lymphoma approval. Plus, our Trends segment. BeiGene’s chief medical officer for hematology, Dr. Mehrdad Mobasher, discusses BTK inhibitor Brukinsa’s latest lymphoma approval. Plus, our Trends segment. drugs, pharma, cancer, medical media, lymphoma, medical marketing false full 352 5c8b386b-0935-425a-9f20-d0cb5d53bc99 Nothing personal: The delicate balance of human connections, a podcast sponsored by CMI Media Group In a world of personalization, instant gratification, speed, tech, data and AI, there is a delicate balance that must be struck between automation and knowing where a human touch is needed. As we see AI integrate into every aspect of our lives, including the two areas where we work — marketing and healthcare, we ponder when we need human touch and when we can benefit from a shift to digital technology. We currently have robots in surgery, will we see them in the exam room? Doctors use AI for their notes and in some cases diagnosis, are there other areas where AI should take over? And in marketing, where do we need AI the most and what areas should remain the domain of humans? Let’s explore the concept of human touch as a key differentiator in an evolving world powered by machines.

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]]> Wed, 20 Mar 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dr. Susan Dorfman, Tarak Shah, Oz Demir, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ In a world of personalization, instant gratification, speed, tech, data and AI, there is a delicate balance that must be struck between automation and knowing where a human touch is needed. As we see AI integrate into every aspect of our lives, including the two areas where we work — marketing and healthcare, we ponder when we need human touch and when we can benefit from a shift to digital technology. We currently have robots in surgery, will we see them in the exam room? Doctors use AI for their notes and in some cases diagnosis, are there other areas where AI should take over? And in marketing, where do we need AI the most and what areas should remain the domain of humans? Let’s explore the concept of human touch as a key differentiator in an evolving world powered by machines.

Check us out at: mmm-online.com

 

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]]> Nothing personal: The delicate balance of human connections, a podcast sponsored by CMI Media Group Dr. Susan Dorfman, Tarak Shah, Oz Demir, Steve Madden 00:32:16 With a focus on healthtech and healthcare marketing, this live in SXSW podcast explores how the human touch compares to AI. With a focus on healthtech and healthcare marketing, this live in SXSW podcast explores how the human touch compares to AI. medical marketing, ai false bonus a15930ad-c391-47ee-aa24-b0d3de31df42 How social media serves as a force multiplier for the Invisalign brand, a podcast sponsored by Smarty Social Media Mon, 18 Mar 2024 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Kamal Bhandal, Steve Madden, Jami Eidsvold) https://www.mmm-online.com/the-mmm-podcast/ How social media serves as a force multiplier for the Invisalign brand, a podcast sponsored by Smarty Social Media Kamal Bhandal, Steve Madden, Jami Eidsvold 00:30:37 Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about. Hosted by Steve Madden, editorial director of Haymarket Media's Business Media Group. Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about. Hosted by Steve Madden, editorial director of Haymarket Media's Business Media Group. false bonus 8d9aeb14-c3e4-41a7-ba0a-2069594bd222 Allegra launches a GPS for clean-air routes at SXSW Jordana Barish, senior director of the allergy portfolio at Sanofi, tells Jack O’Brien about the Allegra brand's recent launch of a route-planning tool at the South by Southwest conference in Austin. Allegra Airways is designed to help allergy sufferers find clean-air routes. 

In her Health Policy Update, Lecia Bushak recaps the main healthcare takeaways from Biden’s State of the Union address. 

Plus, a new MS podcast from Jamie-Lynn Sigler and Christina Applegate tops our Trends segment, along with Mark Cuban’s widening healthcare ambitions and TikTok’s freckle tattoo trend. 

Music by

 Sixième Son

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]]> Tue, 12 Mar 2024 17:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Jordana Barish) https://www.mmm-online.com/the-mmm-podcast/ Jordana Barish, senior director of the allergy portfolio at Sanofi, tells Jack O’Brien about the Allegra brand's recent launch of a route-planning tool at the South by Southwest conference in Austin. Allegra Airways is designed to help allergy sufferers find clean-air routes. 

In her Health Policy Update, Lecia Bushak recaps the main healthcare takeaways from Biden’s State of the Union address. 

Plus, a new MS podcast from Jamie-Lynn Sigler and Christina Applegate tops our Trends segment, along with Mark Cuban’s widening healthcare ambitions and TikTok’s freckle tattoo trend. 

Music by

 Sixième Son

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]]> Allegra launches a GPS for clean-air routes at SXSW Marc Iskowitz, Lecia Bushak, Jack O'Brien, Jordana Barish 00:36:59 Jordana Barish, senior director of Sanofi’s allergy portfolio, discusses the recent launch of the Allegra Airways tool at South by Southwest. Lecia Bushak recaps the main healthcare takeaways from Biden’s State of the Union address. Plus, a new MS podcast from Jamie-Lynn Sigler and Christina Applegate tops our Trends segment. Jordana Barish, senior director of Sanofi’s allergy portfolio, discusses the recent launch of the Allegra Airways tool at South by Southwest. Lecia Bushak recaps the main healthcare takeaways from Biden’s State of the Union address. Plus, a new MS podcast from Jamie-Lynn Sigler and Christina Applegate tops our Trends segment. pharma, sxsw, medical media, marketing, allegra, medical marketing, mm+m false full 351 ef48a6b9-fd3b-4143-a819-8e2ee16509a8 The ongoing AI revolution, a podcast sponsored by RevHealth Mon, 11 Mar 2024 15:52:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (Chris Cullmann, Marcia Goddard, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ The ongoing AI revolution, a podcast sponsored by RevHealth Chris Cullmann, Marcia Goddard, Steve Madden 00:29:25 Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media's Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers. Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media's Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers. false bonus 71520927-d0dd-4846-b6f1-490cdb4b6e44 Why Xeomin is courting Demi Lovato’s fanbase Jack O'Brien interviews Merz Aesthetics’ Roberto Casas, VP of U.S. marketing aesthetics, about Xeomin’s choice of Demi Lovato as its latest brand partner. In her Capitol Hill report, Lecia Bushak says legislation for PBM reform has been sidelined and offers an update on Medicare drug pricing negotiation. And a new Ozempic documentary tops our Trends segment, along with Belharra’s biotech podcast and one agency’s pet-themed corporate campaign. Music by Sixième Son

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]]> Wed, 6 Mar 2024 15:34:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Roberto Casas) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien interviews Merz Aesthetics’ Roberto Casas, VP of U.S. marketing aesthetics, about Xeomin’s choice of Demi Lovato as its latest brand partner. In her Capitol Hill report, Lecia Bushak says legislation for PBM reform has been sidelined and offers an update on Medicare drug pricing negotiation. And a new Ozempic documentary tops our Trends segment, along with Belharra’s biotech podcast and one agency’s pet-themed corporate campaign. Music by Sixième Son

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]]> Why Xeomin is courting Demi Lovato’s fanbase Marc Iskowitz, Jack O'Brien, Lecia Bushak, Roberto Casas 00:35:51 Merz Aesthetics’ Robert Casas, VP of U.S. marketing aesthetics, explains why Xeomin chose Demi Lovato as its latest brand partner. Lecia Bushak says legislation for PBM reform has been sidelined. And a new documentary about Ozempic tops our Trends segment. Merz Aesthetics’ Robert Casas, VP of U.S. marketing aesthetics, explains why Xeomin chose Demi Lovato as its latest brand partner. Lecia Bushak says legislation for PBM reform has been sidelined. And a new documentary about Ozempic tops our Trends segment. pharma, merz, demi lovato, medical media, medical marketing, mm+m false full 350 7b44c951-28eb-4411-9e96-93c12dc4a9de Four developments changing pharma marketing: Straight talk from leaders in tech and media, a podcast sponsored by PulsePoint Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. They’ll help the audience understand the drivers and implications of these changes, and will discuss what their organizations are doing to address these changes and continue to deliver value for pharma brands. 

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]]> Thu, 29 Feb 2024 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Andrew Stark, Francis D'Hondt) https://www.mmm-online.com/the-mmm-podcast/ Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. They’ll help the audience understand the drivers and implications of these changes, and will discuss what their organizations are doing to address these changes and continue to deliver value for pharma brands. 

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]]> Four developments changing pharma marketing: Straight talk from leaders in tech and media, a podcast sponsored by PulsePoint Marc Iskowitz, Andrew Stark, Francis D'Hondt 00:25:57 Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. false bonus 2b00c684-dec1-48cf-8c67-d308fbac6b23 Will generative AI eliminate humans from pharma ads? Generative AI is here to stay, but what about the human side of medical marketing?

Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the industry as gen AI sets a practical foothold in the zeitgeist.

Additionally, Lecia recaps how a group of Democratic lawmakers are pushing Big Pharma to address the ongoing drug shortages.

For the Trends segment, we discuss the controversy around WeightWatchers’ GLP-1 Hype House, Amy Schumer’s Cushing syndrome diagnosis and the Where is Wendy Williams? docuseries.

Music by Sixième Son

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]]> Tue, 27 Feb 2024 21:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Jack O'Brien, Jim Kennelly, Lisa Leonard) https://www.mmm-online.com/the-mmm-podcast/ Generative AI is here to stay, but what about the human side of medical marketing?

Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the industry as gen AI sets a practical foothold in the zeitgeist.

Additionally, Lecia recaps how a group of Democratic lawmakers are pushing Big Pharma to address the ongoing drug shortages.

For the Trends segment, we discuss the controversy around WeightWatchers’ GLP-1 Hype House, Amy Schumer’s Cushing syndrome diagnosis and the Where is Wendy Williams? docuseries.

Music by Sixième Son

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]]> Will generative AI eliminate humans from pharma ads? Lecia Bushak, Jack O'Brien, Jim Kennelly, Lisa Leonard 00:48:12 Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the life sciences and medical marketing industries as gen AI sets a practical foothold in the zeitgeist. Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the life sciences and medical marketing industries as gen AI sets a practical foothold in the zeitgeist. pharma, voice over, lotas, medical media, marketing, medical marketing false full 349 fe754c0c-016e-4b65-a454-ea6a1eb34bba Me and My Heart: Raising awareness In the series finale, Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts' thoughts about the future of patient care.

A special thanks to the guests throughout the series, including Dr. Suzanne Steinbaum, Ajay J. Kirtane, MD, SM, Chen Fang, PharmD, RPh, Dr. Rohit Vuppuluri and the Fitzpatrick family. 

Me and My Heart was jointly produced by MM+M and Cardiology Advisor.

To listen to the other episodes in this series, click here.

If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com. 

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]]> Fri, 23 Feb 2024 20:11:58 +0000 Bill.Fitzpatrick@haymarketmedia.com (Bill Fitzpatrick, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ In the series finale, Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts' thoughts about the future of patient care.

A special thanks to the guests throughout the series, including Dr. Suzanne Steinbaum, Ajay J. Kirtane, MD, SM, Chen Fang, PharmD, RPh, Dr. Rohit Vuppuluri and the Fitzpatrick family. 

Me and My Heart was jointly produced by MM+M and Cardiology Advisor.

To listen to the other episodes in this series, click here.

If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com. 

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]]> Me and My Heart: Raising awareness Bill Fitzpatrick, Jack O'Brien 00:29:21 Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts' thoughts about the future of patient care. Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts' thoughts about the future of patient care. heart disease, me and my heart false full 348 e044a16e-53b4-4bab-adc4-fc3d95cb3631 Dermavant’s Todd Zavodnick is moving derm into the digital world Immuno-dermatology, stuck in a “cassette world” of steroid treatments, needs to move to the digital era, according to Dermavent CEO Todd Zavodnick, whose drug Vtama is the first FDA-approved non-steroidal cream for plaque psoriasis. 
Lecia Bushak provides an update on yet another PBM reform bill introduced in Congress, and how the PBM industry is responding. 
Meanwhile, Elon Musk’s update on Neuralink’s first human patient tops our Trends segment, along with Brian Wilson’s conservatorship amid a dementia diagnosis and Joe Rogan’s podcast sparks an AIDS denialism controversy. Music by Sixième Son.
 

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]]> Wed, 21 Feb 2024 18:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Todd Zavodnick) https://www.mmm-online.com/the-mmm-podcast/ Immuno-dermatology, stuck in a “cassette world” of steroid treatments, needs to move to the digital era, according to Dermavent CEO Todd Zavodnick, whose drug Vtama is the first FDA-approved non-steroidal cream for plaque psoriasis. 
Lecia Bushak provides an update on yet another PBM reform bill introduced in Congress, and how the PBM industry is responding. 
Meanwhile, Elon Musk’s update on Neuralink’s first human patient tops our Trends segment, along with Brian Wilson’s conservatorship amid a dementia diagnosis and Joe Rogan’s podcast sparks an AIDS denialism controversy. Music by Sixième Son.
 

Check us out at: mmm-online.com

 

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]]> Dermavant’s Todd Zavodnick is moving derm into the digital world Marc Iskowitz, Jack O'Brien, Lecia Bushak, Todd Zavodnick 00:48:10 Immuno-dermatology, stuck in a “cassette world” of steroid treatments, needs to move to the digital era, Dermavant CEO Todd Zavodnick tells Jack O’Brien. Lecia Bushak talks to the PBM industry for their reaction to another reform bill on Capitol Hill. Plus, Elon Musk’s update on Neuralink’s first human patient tops our Trends segment. Immuno-dermatology, stuck in a “cassette world” of steroid treatments, needs to move to the digital era, Dermavant CEO Todd Zavodnick tells Jack O’Brien. Lecia Bushak talks to the PBM industry for their reaction to another reform bill on Capitol Hill. Plus, Elon Musk’s update on Neuralink’s first human patient tops our Trends segment. pharma, dermavent, medical media, medical marketing, mm+m false full 347 f40657ed-130e-496e-8343-ff72aceb613f Me and My Heart: How do I live with this? Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life.

However, Fitzpatrick’s return to the office is littered with obstacles like a second COVID-19 diagnosis and the passing of his uncle.

Still, Fitzpatrick perseveres in the face of adversity and ultimately is honored at the 69th Neal Awards with the Best Podcast award and is internally recognized at the 2023 MM+M Awards for Commercial Excellence.

Ajay J. Kirtane, MD, SM, the director of Columbia Interventional Cardiovascular Care at NewYork-Presbyterian/Columbia University Irving Medical Center, talks about the importance of medications for treating heart disease as well as the fear patients live with.


Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, emphasizes the importance of exercise as a way to combat heart disease on a daily basis.


Dr. Rohit Vuppuluri, a cardiologist based in Chicago, underscores the impact COVID-19 can have on the cardiovascular system.

 

Chen Fang, PharmD, RPh, clinical strategist, team lead and manager at Cardiology Advisor, walks the audience through the experience for a patient living with heart disease after their emergency care is through.


MM+M, in conjunction with Cardiology Advisor, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.

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]]> Fri, 16 Feb 2024 20:35:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Bill Fitzpatrick, Jack O'Brien, Ajay J. Kirtan, Dr. Suzanne Steinbaum, Dr. Rohit Vuppulur) https://www.mmm-online.com/the-mmm-podcast/ Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life.

However, Fitzpatrick’s return to the office is littered with obstacles like a second COVID-19 diagnosis and the passing of his uncle.

Still, Fitzpatrick perseveres in the face of adversity and ultimately is honored at the 69th Neal Awards with the Best Podcast award and is internally recognized at the 2023 MM+M Awards for Commercial Excellence.

Ajay J. Kirtane, MD, SM, the director of Columbia Interventional Cardiovascular Care at NewYork-Presbyterian/Columbia University Irving Medical Center, talks about the importance of medications for treating heart disease as well as the fear patients live with.


Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, emphasizes the importance of exercise as a way to combat heart disease on a daily basis.


Dr. Rohit Vuppuluri, a cardiologist based in Chicago, underscores the impact COVID-19 can have on the cardiovascular system.

 

Chen Fang, PharmD, RPh, clinical strategist, team lead and manager at Cardiology Advisor, walks the audience through the experience for a patient living with heart disease after their emergency care is through.


MM+M, in conjunction with Cardiology Advisor, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.

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]]> Me and My Heart: How do I live with this? Bill Fitzpatrick, Jack O'Brien, Ajay J. Kirtan, Dr. Suzanne Steinbaum, Dr. Rohit Vuppulur 00:27:33 Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life. Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life. american heart association, heart health, cardiology advisor, me and my heart, mm+m false full 346 e15d5ad3-b179-4e61-9ef2-971a08d65baf MM+M 40 Under 40 2024 preview: From watching the sky to behavioral sci With the MM+M 40 Under 40 event taking place this Thursday, Marc Iskowitz speaks with honoree Jazmin Correa as she recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck. 

Lecia Bushak recaps last week’s showdown between Sen. Bernie Sanders, (I-VT), and Big Pharma at a Senate hearing. 

Plus, Jack O’Brien delves into the health ads that ran during Super Bowl LVIII for our Trends segment, along with Mark Cuban’s comments about Cost Plus Drugs and the cancer resistance of Chernobyl's mutant wolves. Music by Sixième Son.

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]]> Wed, 14 Feb 2024 21:07:27 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Jazmin Correa) https://www.mmm-online.com/the-mmm-podcast/ With the MM+M 40 Under 40 event taking place this Thursday, Marc Iskowitz speaks with honoree Jazmin Correa as she recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck. 

Lecia Bushak recaps last week’s showdown between Sen. Bernie Sanders, (I-VT), and Big Pharma at a Senate hearing. 

Plus, Jack O’Brien delves into the health ads that ran during Super Bowl LVIII for our Trends segment, along with Mark Cuban’s comments about Cost Plus Drugs and the cancer resistance of Chernobyl's mutant wolves. Music by Sixième Son.

Check us out at: mmm-online.com

 

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]]> MM+M 40 Under 40 2024 preview: From watching the sky to behavioral sci Marc Iskowitz, Lecia Bushak, Jack O'Brien, Jazmin Correa 00:43:25 MM+M 40 Under 40 honoree Jazmin Correa recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck. Lecia Bushak recaps last week’s showdown between Bernie Sanders and Big Pharma. Plus, the health ads that ran during Super Bowl LVIII top our Trends segment. MM+M 40 Under 40 honoree Jazmin Correa recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck. Lecia Bushak recaps last week’s showdown between Bernie Sanders and Big Pharma. Plus, the health ads that ran during Super Bowl LVIII top our Trends segment. medical media, 40 under 40, medical marketing false full 345 b07c06fe-07d7-4e66-806d-058a527ddcd1 Beyond the blink: Mastering EHR and POC in omnichannel healthcare marketing, a podcast sponsored by Veradigm Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. We discuss the intricacies of decision-making at the point-of-care (POC) where seconds define success. We examine the pivotal role of electronic health record (EHR) platforms, the significance of understanding HCPs' clinical workflow, and strategies to ensure that your brand not only survives but thrives in the moments that matter most.

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]]> Mon, 12 Feb 2024 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. We discuss the intricacies of decision-making at the point-of-care (POC) where seconds define success. We examine the pivotal role of electronic health record (EHR) platforms, the significance of understanding HCPs' clinical workflow, and strategies to ensure that your brand not only survives but thrives in the moments that matter most.

Check us out at: mmm-online.com

 

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]]> Beyond the blink: Mastering EHR and POC in omnichannel healthcare marketing, a podcast sponsored by Veradigm The MM+M Podcast 00:30:58 Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. false bonus bcb4a755-0e71-4ec3-89f5-f08736baa37e Me and My Heart: I have what now? Fresh off an abrupt diagnosis that throws his life into disarray, Bill Fitzpatrick is admitted to the hospital to receive a stent. 

Fitzpatrick guides the audience into a frantic hospital scene that ultimately results in a discharge home, though more health obstacles remain in his way outside the four walls of the hospital. 

His family provides an intimate look at the fear and uncertainty that accompanies a heart disease diagnosis and how perilous the road to recovery looks.

Dr. Rohit Vuppuluri, a cardiologist based in Chicago, details the clinical process behind a coronary angioplasty and how stents are used to treat blocked arteries.

Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, talks about what the recovery timeline looks like for patients who receive treatment for heart disease.

MM+M, in conjunction with Cardiology Advisor, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.

Check us out at: mmm-online.com

 

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]]> Fri, 9 Feb 2024 21:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Bill Fitzpatrick, Jack O'Brien, Rohit Vuppuluri, Suzanne Steinbaum) https://www.mmm-online.com/the-mmm-podcast/ Fresh off an abrupt diagnosis that throws his life into disarray, Bill Fitzpatrick is admitted to the hospital to receive a stent. 

Fitzpatrick guides the audience into a frantic hospital scene that ultimately results in a discharge home, though more health obstacles remain in his way outside the four walls of the hospital. 

His family provides an intimate look at the fear and uncertainty that accompanies a heart disease diagnosis and how perilous the road to recovery looks.

Dr. Rohit Vuppuluri, a cardiologist based in Chicago, details the clinical process behind a coronary angioplasty and how stents are used to treat blocked arteries.

Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, talks about what the recovery timeline looks like for patients who receive treatment for heart disease.

MM+M, in conjunction with Cardiology Advisor, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.

Check us out at: mmm-online.com

 

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]]> Me and My Heart: I have what now? Bill Fitzpatrick, Jack O'Brien, Rohit Vuppuluri, Suzanne Steinbaum 00:18:38 Bill Fitzpatrick recalls the frantic hospital scene when doctors and nurses inserted a stent into his artery and stabilized him. Bill Fitzpatrick recalls the frantic hospital scene when doctors and nurses inserted a stent into his artery and stabilized him. heart, cardiovascular, heart health, angioplasty, cardiac catheterization, cardiology, me and my heart, mm+m false full 344 75938231-6964-4b71-be78-d5477dcdc409 Sanofi’s AI-assisted pipeline strategy, unpacked by R&D lead Jack O’Brien interviews Sanofi’s global head of R&D portfolio strategy, Helen Merianos, who explains how genAI has “changed the trajectory” of pipeline decisions by the drugmaker. 

Lecia Bushak reports on the start of Medicare drug price negotiation and previews this week’s Senate hearing with Big Pharma. 

Plus, Publicis Health’s $350 million opioid settlement leads our Trends segment, along with Demi Lovato’s ‘Heart Attack’ snafu and Astellas Pharma’s return to the Super Bowl. Music by Sixième Son.

 

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]]> Thu, 8 Feb 2024 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Helen Merianos, Marc Iskowitz, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien interviews Sanofi’s global head of R&D portfolio strategy, Helen Merianos, who explains how genAI has “changed the trajectory” of pipeline decisions by the drugmaker. 

Lecia Bushak reports on the start of Medicare drug price negotiation and previews this week’s Senate hearing with Big Pharma. 

Plus, Publicis Health’s $350 million opioid settlement leads our Trends segment, along with Demi Lovato’s ‘Heart Attack’ snafu and Astellas Pharma’s return to the Super Bowl. Music by Sixième Son.

 

Check us out at: mmm-online.com

 

Follow us: 

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]]> Sanofi’s AI-assisted pipeline strategy, unpacked by R&D lead Helen Merianos, Marc Iskowitz, Jack O'Brien, Lecia Bushak 00:43:24 Sanofi’s global head of R&D portfolio strategy, Helen Merianos, explains how AI is helping make better pipeline decisions. Medicare drug price negotiations have begun and Publicis Health’s $350 million opioid settlement leads our Trends segment. Sanofi’s global head of R&D portfolio strategy, Helen Merianos, explains how AI is helping make better pipeline decisions. Medicare drug price negotiations have begun and Publicis Health’s $350 million opioid settlement leads our Trends segment. pharma, sanofi, medical media, medical marketing false full 343 8959ae41-9df3-4032-9190-aa998bfe27f2 Healthcare experiences: The tale of two realities, a podcast sponsored by BGB Group We’ve all seen the intentional, albeit sluggish, progression of the healthcare industry from a product-centric model to one that’s customer-centric. We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities. This divide became more apparent during CES, where the headwinds and tailwinds of healthcare change came to life in a big way.

Check us out at: mmm-online.com

 

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]]> Wed, 7 Feb 2024 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Anna Gaudio) https://www.mmm-online.com/the-mmm-podcast/ We’ve all seen the intentional, albeit sluggish, progression of the healthcare industry from a product-centric model to one that’s customer-centric. We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities. This divide became more apparent during CES, where the headwinds and tailwinds of healthcare change came to life in a big way.

Check us out at: mmm-online.com

 

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]]> Healthcare experiences: The tale of two realities, a podcast sponsored by BGB Group Marc Iskowitz, Anna Gaudio 00:25:44 We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities. We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities. medical marketing false bonus c3f37659-f8d4-4c26-bdb7-e5fb1b550da2 Me and My Heart: What the Hell Was That? Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts, is a 42-year-old married father of three, an award-winning audio engineer and a long-suffering fan of the New York Mets.

Starting in September 2022, Fitzpatrick begins experiencing acute chest pains that he tries to shrug off until he can’t any longer. Months go by without answers from his clinical team but the symptoms remain and escalate in nature.

While others ring in the New Year by popping champagne, Fitzpatrick is recovering from receiving a stent to address an artery that is 90% clogged.

Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, offers her thoughts on what factors contribute to a heart disease diagnosis.

MM+M, in conjunction with Cardiology Advisor, a Haymarket Media publication, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.

Check us out at: mmm-online.com

 

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]]> Thu, 1 Feb 2024 20:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Bill Fitzpatrick, Suzanne Steinbaum, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts, is a 42-year-old married father of three, an award-winning audio engineer and a long-suffering fan of the New York Mets.

Starting in September 2022, Fitzpatrick begins experiencing acute chest pains that he tries to shrug off until he can’t any longer. Months go by without answers from his clinical team but the symptoms remain and escalate in nature.

While others ring in the New Year by popping champagne, Fitzpatrick is recovering from receiving a stent to address an artery that is 90% clogged.

Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, offers her thoughts on what factors contribute to a heart disease diagnosis.

MM+M, in conjunction with Cardiology Advisor, a Haymarket Media publication, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Me and My Heart: What the Hell Was That? Bill Fitzpatrick, Suzanne Steinbaum, Jack O'Brien 00:24:38 Bill Fitzpatrick is a 42-year-old married father of three and award-winning podcast producer. However, following a series of cardiac episodes that escalate in severity, he is diagnosed with a 90% blockage in his artery, becoming one of the millions of Americans living with heart disease. Bill Fitzpatrick is a 42-year-old married father of three and award-winning podcast producer. However, following a series of cardiac episodes that escalate in severity, he is diagnosed with a 90% blockage in his artery, becoming one of the millions of Americans living with heart disease. heart disease, cardiovascular, heart health, me and my heart false full 342 53b2cebb-0af1-4a63-ac78-361004d6ddcf Elanco’s Jeff Simmons talks launch planning Elanco’s president/CEO Jeff Simmons says the animal health firm will ramp up DTC and digital advertising as it enters a “historic” launch phase. Lecia Bushak explains how Sen. Bernie Sanders got the CEOs of J&J and Merck to agree to testify at his Feb. 8 hearing on drug costs. And news out of Elon Musk’s Neuralink brain implant company tops our Trends segment, along with a planned documentary on Celine Dion’s health struggles and the Gen Zers’ embrace of the “sober curious” movement. 

Check us out at: mmm-online.com

 

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]]> Thu, 1 Feb 2024 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jeff Simmons, Lecia Bushak, Jack O'Brien, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Elanco’s president/CEO Jeff Simmons says the animal health firm will ramp up DTC and digital advertising as it enters a “historic” launch phase. Lecia Bushak explains how Sen. Bernie Sanders got the CEOs of J&J and Merck to agree to testify at his Feb. 8 hearing on drug costs. And news out of Elon Musk’s Neuralink brain implant company tops our Trends segment, along with a planned documentary on Celine Dion’s health struggles and the Gen Zers’ embrace of the “sober curious” movement. 

Check us out at: mmm-online.com

 

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]]> Elanco’s Jeff Simmons talks launch planning Jeff Simmons, Lecia Bushak, Jack O'Brien, Marc Iskowitz 00:45:31 Elanco president/CEO Jeff Simmons says the animal health firm will ramp up advertising as it enters a “historic” launch phase. Lecia Bushak explains how Sen. Bernie Sanders got his showdown with Big Pharma back on track. And news out of Elon Musk’s Neuralink brain implant company tops our Trends segment. Elanco president/CEO Jeff Simmons says the animal health firm will ramp up advertising as it enters a “historic” launch phase. Lecia Bushak explains how Sen. Bernie Sanders got his showdown with Big Pharma back on track. And news out of Elon Musk’s Neuralink brain implant company tops our Trends segment. pharma, medical media, neuralink, medical marketing, musk, gen z, elanco false full 341 99f6d01b-b6e1-4726-8b15-e8780dc01622 Introducing predictive AI, a new approach to targeting before health events occur, a podcast sponsored by Swoop A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. This new, first-in-class approach allows more precise targeting ahead of major health events. Additionally, Swoop's conversational AI solution enriches the targeting process by facilitating real-time interactions on brand platforms, further boosting engagement and conversion. Through a comprehensive end-to-end approach that includes finding, reaching and engaging audiences, it’s possible to elevate campaigns and increase ROI.

Check us out at: mmm-online.com

 

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]]> Wed, 31 Jan 2024 20:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Katie Carr, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. This new, first-in-class approach allows more precise targeting ahead of major health events. Additionally, Swoop's conversational AI solution enriches the targeting process by facilitating real-time interactions on brand platforms, further boosting engagement and conversion. Through a comprehensive end-to-end approach that includes finding, reaching and engaging audiences, it’s possible to elevate campaigns and increase ROI.

Check us out at: mmm-online.com

 

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]]> Introducing predictive AI, a new approach to targeting before health events occur, a podcast sponsored by Swoop Katie Carr, Marc Iskowitz 00:24:13 A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. medical marketing false bonus 63e9927d-67f3-428e-89d0-ba1a3e3a2702 Conversational AI: Transforming engagement in pharma marketing, a podcast sponsored by Swoop Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. Distinguished from chatbots and generative AI, conversational AI represents the ideal solution for pharmaceutical companies looking to enhance their digital presence and customer interactions. Conversational AI bridges the communication gap with compliance in mind, providing an interactive journey for patients and providers on brand.com.

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]]> Tue, 30 Jan 2024 21:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Matt Titus, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. Distinguished from chatbots and generative AI, conversational AI represents the ideal solution for pharmaceutical companies looking to enhance their digital presence and customer interactions. Conversational AI bridges the communication gap with compliance in mind, providing an interactive journey for patients and providers on brand.com.

Check us out at: mmm-online.com

 

Follow us: 

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]]> Conversational AI: Transforming engagement in pharma marketing, a podcast sponsored by Swoop Matt Titus, Larry Dobrow 00:17:05 Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. false bonus 5804f308-f197-4182-8238-f70690103bb6 HCP identification and engagement across a multi-indication portfolio, a podcast sponsored by PRI Healthcare Solutions Mon, 29 Jan 2024 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (John Leone, Jamie Alexander, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ HCP identification and engagement across a multi-indication portfolio, a podcast sponsored by PRI Healthcare Solutions John Leone, Jamie Alexander, Jack O'Brien 00:06:59 How PRI enhanced a pharma brand’s position as a versatile oncology solution and influenced Rx behavior. How PRI enhanced a pharma brand’s position as a versatile oncology solution and influenced Rx behavior. false bonus 0db30d7b-a535-40fe-84f0-9c78622bd077 Dissecting Walmart’s healthcare strategy with Dr. Wig Even prior to the COVID-19 pandemic, retail companies like Walmart have made deliberate, strategic moves to gain a foothold in the healthcare industry. Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart's Chief Medical Officer, about the company’s lofty health and wellness. 

Senior Reporter Lecia Bushak discusses the FDA’s proposed reorganization plan as well as Sen. Bernie Sanders’ ongoing standoff with Big Pharma. 

Additionally, The Eternal Memory, a documentary about Alzheimer’s disease, earns an Oscar nomination; former Biggest Loser 

trainer Jillian Michaels takes issue with GLP-1s and Reese Witherspoon embraces TikTok’s ‘snow cream’ craze during our Trends segment. 

Check us out at: mmm-online.com

 

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]]> Thu, 25 Jan 2024 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, John Wigneswaran) https://www.mmm-online.com/the-mmm-podcast/ Even prior to the COVID-19 pandemic, retail companies like Walmart have made deliberate, strategic moves to gain a foothold in the healthcare industry. Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart's Chief Medical Officer, about the company’s lofty health and wellness. 

Senior Reporter Lecia Bushak discusses the FDA’s proposed reorganization plan as well as Sen. Bernie Sanders’ ongoing standoff with Big Pharma. 

Additionally, The Eternal Memory, a documentary about Alzheimer’s disease, earns an Oscar nomination; former Biggest Loser 

trainer Jillian Michaels takes issue with GLP-1s and Reese Witherspoon embraces TikTok’s ‘snow cream’ craze during our Trends segment. 

Check us out at: mmm-online.com

 

Follow us: 

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]]> Dissecting Walmart’s healthcare strategy with Dr. Wig Jack O'Brien, Lecia Bushak, John Wigneswaran 00:39:40 Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart's Chief Medical Officer, about the company’s lofty healthcare ambitions. Lecia discusses the FDA’s reorg plan and Bernie Sanders’ standoff with Big Pharma. An Oscar-nominated doc about Alzheimer’s, a former Biggest Loser trainer’s issue with GLP-1s and Reese Witherspoon’s embrace of TikTok’s ‘snow cream’ craze top the Trends segment. Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart's Chief Medical Officer, about the company’s lofty healthcare ambitions. Lecia discusses the FDA’s reorg plan and Bernie Sanders’ standoff with Big Pharma. An Oscar-nominated doc about Alzheimer’s, a former Biggest Loser trainer’s issue with GLP-1s and Reese Witherspoon’s embrace of TikTok’s ‘snow cream’ craze top the Trends segment. pharma, walmart, fda, medical media, tiktok, medical marketing, health false full 340 77a7d594-0fce-4cc8-97ea-fca15866dba8 AI to headline Davos discussion, says Hackensack Meridian CEO Jack O'Brien discusses what's on tap at Davos with Hackensack Meridian Health CEO Robert Garrett, who's chairing the World Economic Forum’s healthcare governance community. Lecia Bushak recaps Roivant Sciences founder Vivek Ramaswamy’s decision to drop out of the presidential race, and takes a look back at his campaign. And Christina Applegate’s MS-defying appearance at the Emmys tops our Trends segment, along with more TikTok “looksmaxxing” trends and Isabella Strahan’s docuseries about battling brain cancer. 

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]]> Wed, 17 Jan 2024 21:46:58 +0000 Bill.Fitzpatrick@haymarketmedia.com (Robert Garrett, Jack O'Brien\, Lecia Bushak, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien discusses what's on tap at Davos with Hackensack Meridian Health CEO Robert Garrett, who's chairing the World Economic Forum’s healthcare governance community. Lecia Bushak recaps Roivant Sciences founder Vivek Ramaswamy’s decision to drop out of the presidential race, and takes a look back at his campaign. And Christina Applegate’s MS-defying appearance at the Emmys tops our Trends segment, along with more TikTok “looksmaxxing” trends and Isabella Strahan’s docuseries about battling brain cancer. 

Check us out at: mmm-online.com

 

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]]> AI to headline Davos discussion, says Hackensack Meridian CEO Robert Garrett, Jack O'Brien\, Lecia Bushak, Marc Iskowitz 00:49:38 Health discussions in Davos this week will center on AI, says Hackensack Meridian CEO Robert Garrett. We recap Vivek Ramaswamy’s decision to drop out of the presidential race. And Christina Applegate’s MS-defying appearance at the Emmys tops our Trends segment. Health discussions in Davos this week will center on AI, says Hackensack Meridian CEO Robert Garrett. We recap Vivek Ramaswamy’s decision to drop out of the presidential race. And Christina Applegate’s MS-defying appearance at the Emmys tops our Trends segment. wef, pharma, davos, medical media, hackensack meridian health, medical marketing, healthcare false full 339 19179685-0f8e-4491-bac0-44bf544c53d8 JPM 2024: Pharma CEOs face a crossroads With the 2024 J.P. Morgan Healthcare Conference underway, MM+M’s Marc Iskowitz provides an update from on the ground in San Francisco. Digital Editor Jack O’Brien talks with Insilico Medicine President Michelle Chen about the company’s ongoing work to bring generative AI’s capabilities to the world of clinical research. 

Senior Reporter Lecia Bushak talks about the Food and Drug Administration’s historic move to give Florida the ability to import medications from Canada at much lower prices than in the U.S.

Eli Lilly’s LillyDirect website launch marks a direct-to-consumer push for GLP-1 drugs like Zepbound, we dive into Defense Secretary Lloyd Austin’s controversial prostate cancer treatment saga and examine the brands and influencers toasting to Dry January.

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]]> Wed, 10 Jan 2024 18:45:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, Marc Iskowitz, Michelle Chen) https://www.mmm-online.com/the-mmm-podcast/ With the 2024 J.P. Morgan Healthcare Conference underway, MM+M’s Marc Iskowitz provides an update from on the ground in San Francisco. Digital Editor Jack O’Brien talks with Insilico Medicine President Michelle Chen about the company’s ongoing work to bring generative AI’s capabilities to the world of clinical research. 

Senior Reporter Lecia Bushak talks about the Food and Drug Administration’s historic move to give Florida the ability to import medications from Canada at much lower prices than in the U.S.

Eli Lilly’s LillyDirect website launch marks a direct-to-consumer push for GLP-1 drugs like Zepbound, we dive into Defense Secretary Lloyd Austin’s controversial prostate cancer treatment saga and examine the brands and influencers toasting to Dry January.

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]]> JPM 2024: Pharma CEOs face a crossroads Jack O'Brien, Lecia Bushak, Marc Iskowitz, Michelle Chen 00:40:00 The 2024 J.P. Morgan Healthcare Conference is underway and Marc Iskowitz provides an update from on the ground in San Francisco. Jack O’Brien talks with Insilico Medicine President Michelle Chen about the company’s ongoing work to bring generative AI’s capabilities to the world of clinical research. Finally, Defense Secretary Lloyd Austin’s controversial prostate cancer treatment saga tops the Trends segment. The 2024 J.P. Morgan Healthcare Conference is underway and Marc Iskowitz provides an update from on the ground in San Francisco. Jack O’Brien talks with Insilico Medicine President Michelle Chen about the company’s ongoing work to bring generative AI’s capabilities to the world of clinical research. Finally, Defense Secretary Lloyd Austin’s controversial prostate cancer treatment saga tops the Trends segment. jpm, pharma, policy, medical media, insilico, medical marketing, healthcare, health false full 338 cef9619d-ff76-4fa4-adac-c00ab91d0204 ‘Dude, you're Dr. Disney?’ A physician creator explains his appeal Lecia Bushak explains how Dr. Peter Rezkalla (aka Dr. Disney) has become the med-ed go-to for eight- and 10-year-olds on TikTok. This week’s policy update focuses on the pharma industry’s planned price hikes for 2024, amid the government’s rollout of Medicare price negotiations. We also preview the 42nd annual J.P. Morgan Healthcare Conference. And the health-focused films shortlisted for this year’s Oscars top our Trends segment, along with TikTok’s hormone balancing trend. 

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]]> Fri, 5 Jan 2024 00:15:50 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Marc Iskowitz, Peter Rezkalla, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Lecia Bushak explains how Dr. Peter Rezkalla (aka Dr. Disney) has become the med-ed go-to for eight- and 10-year-olds on TikTok. This week’s policy update focuses on the pharma industry’s planned price hikes for 2024, amid the government’s rollout of Medicare price negotiations. We also preview the 42nd annual J.P. Morgan Healthcare Conference. And the health-focused films shortlisted for this year’s Oscars top our Trends segment, along with TikTok’s hormone balancing trend. 

Check us out at: mmm-online.com

 

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]]> ‘Dude, you're Dr. Disney?’ A physician creator explains his appeal Lecia Bushak, Marc Iskowitz, Peter Rezkalla, Jack O'Brien 00:46:02 Lecia Bushak interviews pediatrician Dr. Peter Rezkalla, TikTok’s “Dr. Disney.” This week’s policy update focuses on the pharma industry’s planned price hikes. We also preview the 42nd annual J.P. Morgan Healthcare Conference. And the health-focused films shortlisted for this year’s Oscars top our Trends segment. Lecia Bushak interviews pediatrician Dr. Peter Rezkalla, TikTok’s “Dr. Disney.” This week’s policy update focuses on the pharma industry’s planned price hikes. We also preview the 42nd annual J.P. Morgan Healthcare Conference. And the health-focused films shortlisted for this year’s Oscars top our Trends segment. pharma, medical media, marketing, tech, medical marketing, healthcare, dr. disney false full 337 bca615fb-65f1-4d19-a131-8c66123cd498 MM+M’s top 5 conversations of 2023 On this best-of episode, Lecia Bushak recaps the year in health policy, and we count down the top five conversations of 2023. Hear highlights from shows featuring execs from Moderna, Arrakis Therapeutics and Dentsu Health, as well as interviews with actor Patrick Dempsey and Yankee great Bernie Williams, both of whom brought compelling health angles of their own. 

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]]> Wed, 27 Dec 2023 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ On this best-of episode, Lecia Bushak recaps the year in health policy, and we count down the top five conversations of 2023. Hear highlights from shows featuring execs from Moderna, Arrakis Therapeutics and Dentsu Health, as well as interviews with actor Patrick Dempsey and Yankee great Bernie Williams, both of whom brought compelling health angles of their own. 

Check us out at: mmm-online.com

 

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]]> MM+M’s top 5 conversations of 2023 Marc Iskowitz, Jack O'Brien, Lecia Bushak 00:38:24 This best-of episode includes a health policy wrap-up by Lecia Bushak and a countdown of the top five conversations of 2023. This best-of episode includes a health policy wrap-up by Lecia Bushak and a countdown of the top five conversations of 2023. arrakis, 2023, 2024, medical media, patrick dempsey, bernie williams, dentsu, happy new year, medical marketing, moderna, mm+m false full 336 a28b4886-f3d5-4ee8-a676-c28374e07ae4 Kathy Delaney calls for creative ‘sea change’ to find, fix inequities Jack O’Brien interviews Kathy Delaney about the creative “sea change” needed to find and fix health inequities, especially tapping diverse voices. Lecia Bushak explains a bipartisan bill targeting the opioid epidemic that passed in the House last week. And SNL’s “Yankee swap” sketch involving CRISPR Therapeutics’ recently approved gene therapy tops our Trends segment, along with Oprah’s weight-loss Rx. Plus, editors offer their reflections and 2024 outlook.

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]]> Wed, 20 Dec 2023 22:03:32 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Marc Iskowitz, Jack O'Brien, Kathy Delaney) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien interviews Kathy Delaney about the creative “sea change” needed to find and fix health inequities, especially tapping diverse voices. Lecia Bushak explains a bipartisan bill targeting the opioid epidemic that passed in the House last week. And SNL’s “Yankee swap” sketch involving CRISPR Therapeutics’ recently approved gene therapy tops our Trends segment, along with Oprah’s weight-loss Rx. Plus, editors offer their reflections and 2024 outlook.

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]]> Kathy Delaney calls for creative ‘sea change’ to find, fix inequities Lecia Bushak, Marc Iskowitz, Jack O'Brien, Kathy Delaney 00:41:44 Jack O’Brien interviews Saatchi & Saatchi Wellness global CCO Kathy Delaney about the creative “sea change” needed to find and fix health inequities. Lecia Bushak explains a bipartisan bill targeting the opioid epidemic that recently passed in the House. And an SNL sketch involving CRISPR Therapeutics tops our Trends segment. Jack O’Brien interviews Saatchi & Saatchi Wellness global CCO Kathy Delaney about the creative “sea change” needed to find and fix health inequities. Lecia Bushak explains a bipartisan bill targeting the opioid epidemic that recently passed in the House. And an SNL sketch involving CRISPR Therapeutics tops our Trends segment. pharma, 2023, 2024, medical media, medical marketing, mm+m false full 335 b0239834-f15a-41cf-bcc6-a0c29730631a Sportscaster Cameron Black and the basketball app for the blind Jack O'Brien interviews Cameron Black, the first blind basketball commentator on TV, about an app designed to help all blind people experience the game. Lecia Bushak recaps the Biden administration’s recent move to establish a framework around using “march-in” rights to lower drug prices for the first time. Additionally, the controversy around Panera’s Charged Lemonade tops our Trends segment, along with dermatologists debunking a natural alternative to Botox and Netflix’s hit docuseries Bad Surgeon.

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]]> Thu, 14 Dec 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Marc Iskowitz, Lecia Bushak, Cameron Black) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien interviews Cameron Black, the first blind basketball commentator on TV, about an app designed to help all blind people experience the game. Lecia Bushak recaps the Biden administration’s recent move to establish a framework around using “march-in” rights to lower drug prices for the first time. Additionally, the controversy around Panera’s Charged Lemonade tops our Trends segment, along with dermatologists debunking a natural alternative to Botox and Netflix’s hit docuseries Bad Surgeon.

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]]> Sportscaster Cameron Black and the basketball app for the blind Jack O'Brien, Marc Iskowitz, Lecia Bushak, Cameron Black 00:52:42 Jack O'Brien interviews Cameron Black, the first blind basketball commentator on TV. Lecia Bushak recaps the Biden administration’s move around using “march-in” rights to lower drug prices. And the ongoing controversy around Panera’s Charged Lemonade tops our Trends segment. Jack O'Brien interviews Cameron Black, the first blind basketball commentator on TV. Lecia Bushak recaps the Biden administration’s move around using “march-in” rights to lower drug prices. And the ongoing controversy around Panera’s Charged Lemonade tops our Trends segment. pharma, sports, blind, medical media, medical marketing, nba false full 334 e8f9c8cc-310b-4791-80c8-839e9aec5cf1 How can marketing help sales get to the next level?, a podcast sponsored by Juice Pharma Worldwide In the past two years we have seen a heavy focus on omnichannel enablement — not just at the strategic level, but at the operational level as well. This approach requires establishing a single view of the customer (HCPs) and, by nature, includes sales and, increasingly, MSLs in the mix. A right-sized “sales” team, with clearly defined roles for office interactions (traditional sales), academic and association support (MSL) and access (key accounts) should have a well-defined role within the overall ecosystem for a brand. They are there to provide the human touch that is often required in a very human system. In this podcast, we explore how sales and personal engagements with field medical fits in the omnichannel flow, and how personal channels can facilitate data gathering and customer intelligence.

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]]> Thu, 14 Dec 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Katya Petrova, Jen Berman, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ In the past two years we have seen a heavy focus on omnichannel enablement — not just at the strategic level, but at the operational level as well. This approach requires establishing a single view of the customer (HCPs) and, by nature, includes sales and, increasingly, MSLs in the mix. A right-sized “sales” team, with clearly defined roles for office interactions (traditional sales), academic and association support (MSL) and access (key accounts) should have a well-defined role within the overall ecosystem for a brand. They are there to provide the human touch that is often required in a very human system. In this podcast, we explore how sales and personal engagements with field medical fits in the omnichannel flow, and how personal channels can facilitate data gathering and customer intelligence.

Check us out at: mmm-online.com

 

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]]> How can marketing help sales get to the next level?, a podcast sponsored by Juice Pharma Worldwide Katya Petrova, Jen Berman, Jack O'Brien 00:18:05 In this podcast, we explore how sales and personal engagements with field medical fits in the omnichannel flow, and how personal channels can facilitate data gathering and customer intelligence. In this podcast, we explore how sales and personal engagements with field medical fits in the omnichannel flow, and how personal channels can facilitate data gathering and customer intelligence. false bonus e95518c1-ed5f-4555-88c3-1562034f1c47 HLTH 2023 Takeouts: Kalderos’ Micah Litow Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos, about prescription drug discount programs and the lack of collaboration among providers, manufacturers, and state Medicaid programs.

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]]> Fri, 8 Dec 2023 21:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Micah Litow) https://www.mmm-online.com/the-mmm-podcast/ Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos, about prescription drug discount programs and the lack of collaboration among providers, manufacturers, and state Medicaid programs.

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]]> HLTH 2023 Takeouts: Kalderos’ Micah Litow Lecia Bushak, Micah Litow 00:10:17 Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos. Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos. kalderos, hlth, medical media, vegas, medical marketing false full 333 ae7cc979-864a-47c2-a58e-c0366abafd99 HLTH 2023 Takeouts: Crisis Text Line’s Dr. Shairi Turner Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line about her organization’s suicide prevention efforts and work to promote mental health awareness. 

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]]> Wed, 6 Dec 2023 18:08:50 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Shairi Turner) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line about her organization’s suicide prevention efforts and work to promote mental health awareness. 

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]]> HLTH 2023 Takeouts: Crisis Text Line’s Dr. Shairi Turner Jack O'Brien, Shairi Turner 00:14:02 Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line. Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line. hlth, suicide prevention, medical media, medical marketing, crisis text line, mm+m false full 332 598951c1-1e1e-481d-b501-e3397f17d4d3 How data analytics and digital strategies accelerate health equity, a podcast sponsored by Ernst & Young Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, especially underserved groups, but most organizations have significant ground to cover before reaching maturity around health equity data analytics. A strategic approach to health equity can involve developing a data analytics strategy designed for inclusive health care experiences, building sophisticated patient segmentation, and creating an omnichannel patient-centric approach that addresses the socioeconomic profiles and population health profiles. The actionable insights gleaned from these tools can help health care companies tackle similar barriers specific to engaging underserved patient populations and targeting chronic disease management, enabling more inclusive health care experiences and driving commercial excellence. 

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]]> Wed, 6 Dec 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (JoAnna Saitta, Jack O'Brien, Ozgun Demir) https://www.mmm-online.com/the-mmm-podcast/ Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, especially underserved groups, but most organizations have significant ground to cover before reaching maturity around health equity data analytics. A strategic approach to health equity can involve developing a data analytics strategy designed for inclusive health care experiences, building sophisticated patient segmentation, and creating an omnichannel patient-centric approach that addresses the socioeconomic profiles and population health profiles. The actionable insights gleaned from these tools can help health care companies tackle similar barriers specific to engaging underserved patient populations and targeting chronic disease management, enabling more inclusive health care experiences and driving commercial excellence. 

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]]> How data analytics and digital strategies accelerate health equity, a podcast sponsored by Ernst & Young JoAnna Saitta, Jack O'Brien, Ozgun Demir 00:20:17 Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations. Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations. false bonus 335bb055-86de-4c7d-afcd-d96b52a19389 A guide to MM+M’s Best Places to Work program Whether your firm wasn’t on this year’s Best Places to Work list, or you’re interested in entering next year, Larry Dobrow and Marc Iskowitz provide insight and highlight some of the most important criteria for helping entries stand out. 

Lecia Bushak discusses the debate over reauthorizing the federal PEPFAR AIDS relief program, and what failure to do so might mean for the global HIV initiative. 

An ‘ultra-rare’ art auction tops our Trends segment, along with TikTok patient influencers for diabetes and Bronny James’ ongoing recovery from cardiac arrest. Music by Sixième Son..

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]]> Tue, 5 Dec 2023 21:40:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Marc Iskowitz, Larry Dobrow, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Whether your firm wasn’t on this year’s Best Places to Work list, or you’re interested in entering next year, Larry Dobrow and Marc Iskowitz provide insight and highlight some of the most important criteria for helping entries stand out. 

Lecia Bushak discusses the debate over reauthorizing the federal PEPFAR AIDS relief program, and what failure to do so might mean for the global HIV initiative. 

An ‘ultra-rare’ art auction tops our Trends segment, along with TikTok patient influencers for diabetes and Bronny James’ ongoing recovery from cardiac arrest. Music by Sixième Son..

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]]> A guide to MM+M’s Best Places to Work program Jack O'Brien, Marc Iskowitz, Larry Dobrow, Lecia Bushak 00:30:19 Larry Dobrow and Marc Iskowitz offer a guide to MM+M’s Best Places to Work program. Lecia Bushak discusses the debate over reauthorizing the PEPFAR federal AIDS relief program. And Jack O’Brien tells us about an ‘ultra-rare’ art auction in our Trends segment. Larry Dobrow and Marc Iskowitz offer a guide to MM+M’s Best Places to Work program. Lecia Bushak discusses the debate over reauthorizing the PEPFAR federal AIDS relief program. And Jack O’Brien tells us about an ‘ultra-rare’ art auction in our Trends segment. pharma, medical media, agency, best places to work, medical marketing false full 331 7255921c-3086-4c8e-9560-e1c9efa5abf1 Targeting in 2024: What brands need to know, a podcast sponsored by Swoop With 2024 planning underway, now is the time to get strategic about audiences. At its core, successful healthcare marketing starts with the target audience: who they are, where do they engage and what content they are most likely to engage with. This lively conversation with Swoop and MM+M focuses on 2024 planning, including the channels healthcare marketers are prioritizing, and how target audiences are informing that planning. Additional topics that will be covered include:

• How pharma marketers are making decisions around their target audiences and how to get the most out of them
• What brands are doing to coordinate their DTC and HCP marketing, specifically how they seek to engage ideal patients and their associated HCPs with complementary activations
• Opportunities to leverage ML/AI to predict target audiences at specific, but critical points, of the diagnosis and treatment journey

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]]> Mon, 4 Dec 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Peter Kane, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ With 2024 planning underway, now is the time to get strategic about audiences. At its core, successful healthcare marketing starts with the target audience: who they are, where do they engage and what content they are most likely to engage with. This lively conversation with Swoop and MM+M focuses on 2024 planning, including the channels healthcare marketers are prioritizing, and how target audiences are informing that planning. Additional topics that will be covered include:

• How pharma marketers are making decisions around their target audiences and how to get the most out of them
• What brands are doing to coordinate their DTC and HCP marketing, specifically how they seek to engage ideal patients and their associated HCPs with complementary activations
• Opportunities to leverage ML/AI to predict target audiences at specific, but critical points, of the diagnosis and treatment journey

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]]> Targeting in 2024: What brands need to know, a podcast sponsored by Swoop Peter Kane, Marc Iskowitz 00:20:18 With 2024 planning underway, now is the time to get strategic about audiences. With 2024 planning underway, now is the time to get strategic about audiences. false bonus 51b71fce-8aa5-4271-9778-6e9c45aba453 HLTH 2023 Takeouts: The Latino Cancer Institute’s Ysabel Duron Lecia Bushak speaks with Ysabel Duron, founder and executive director of the Latino Cancer Institute, about health equity, especially in the Latinx community, as well as her career spanning from healthcare association leader to award-winning journalist. 

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]]> Fri, 1 Dec 2023 20:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Ysabel Duron) https://www.mmm-online.com/the-mmm-podcast/ Lecia Bushak speaks with Ysabel Duron, founder and executive director of the Latino Cancer Institute, about health equity, especially in the Latinx community, as well as her career spanning from healthcare association leader to award-winning journalist. 

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]]> HLTH 2023 Takeouts: The Latino Cancer Institute’s Ysabel Duron Lecia Bushak, Ysabel Duron 00:30:42 Lecia Bushak speaks with Ysabel Duron, founder and executive director of the Latino Cancer Institute. Lecia Bushak speaks with Ysabel Duron, founder and executive director of the Latino Cancer Institute. hlth, latino, medical media, health equity, latino cancer institute, latinx, medical marketing, mm+m false full 330 d1c867d3-a812-4ee2-8125-59a3206b0093 Redefining the voice of brands through the art of documentary filmmaking, a podcast presented by Boundless Life Sciences Group Wed, 29 Nov 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Francesco Lucarelli, Dana Richie, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Redefining the voice of brands through the art of documentary filmmaking, a podcast presented by Boundless Life Sciences Group Francesco Lucarelli, Dana Richie, Marc Iskowitz 00:35:11 Throughout history, storytelling has been a key form of communication, education, and social bonding since language first began. As children, we learn some of our most lasting foundational lessons through stories. A company, product, or brand is only as strong as the emotional connection that it can make with its intended audience. Documentary-style films are a unique and effective medium to tell brand stories that resonate with customers both visually and emotionally. Throughout history, storytelling has been a key form of communication, education, and social bonding since language first began. As children, we learn some of our most lasting foundational lessons through stories. A company, product, or brand is only as strong as the emotional connection that it can make with its intended audience. Documentary-style films are a unique and effective medium to tell brand stories that resonate with customers both visually and emotionally. false bonus 9877582c-e91d-4ae8-9d9b-8be5ec767b8c Kiora’s Brian Strem shares early thoughts about retinal drug’s commercial positioning Kiora Pharma CEO Brian Strem, which is developing a small-molecule retinal drug, shares early thoughts about KIO-301’s commercial positioning with Jack O’Brien. Lecia Bushak discusses former President Trump’s comments over the weekend seeking to revive Republican debate around repealing Obamacare. And Dr. Ruth Westheimer’s appointment as New York state’s honorary ambassador to loneliness tops our Trends segment, along with concerns over lead-tainted applesauce and one woman’s dying pledge to buy up others’ medical debt. Music by Sixième Son.

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]]> Wed, 29 Nov 2023 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, Marc Iskowitz, Brian Strem) https://www.mmm-online.com/the-mmm-podcast/ Kiora Pharma CEO Brian Strem, which is developing a small-molecule retinal drug, shares early thoughts about KIO-301’s commercial positioning with Jack O’Brien. Lecia Bushak discusses former President Trump’s comments over the weekend seeking to revive Republican debate around repealing Obamacare. And Dr. Ruth Westheimer’s appointment as New York state’s honorary ambassador to loneliness tops our Trends segment, along with concerns over lead-tainted applesauce and one woman’s dying pledge to buy up others’ medical debt. Music by Sixième Son.

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]]> Kiora’s Brian Strem shares early thoughts about retinal drug’s commercial positioning Jack O'Brien, Lecia Bushak, Marc Iskowitz, Brian Strem 00:30:46 Kiora Pharma’s Brian Strem shares early thoughts about the commercial positioning of lead asset KIO-301 with Jack O’Brien. Lecia Bushak discusses former President Trump’s comments around repealing Obamacare. And Dr. Ruth Westheimer’s appointment as New York state’s honorary loneliness ambassador tops our Trends segment. Kiora Pharma’s Brian Strem shares early thoughts about the commercial positioning of lead asset KIO-301 with Jack O’Brien. Lecia Bushak discusses former President Trump’s comments around repealing Obamacare. And Dr. Ruth Westheimer’s appointment as New York state’s honorary loneliness ambassador tops our Trends segment. pharma, medical media, medical marketing, retinal, trending, healthcare, mm+m false full 329 ffb1f03f-6b28-4826-a0f7-83d998d30237 Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI, a podcast sponsored by Swoop Tue, 28 Nov 2023 19:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Kate Ludwig, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Bridging the gap to success in TV advertising: Leveraging data and maximizing ROI, a podcast sponsored by Swoop Kate Ludwig, Marc Iskowitz 00:21:51 The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success.  The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advanced TV partnerships for Swoop, explains the current challenges facing the industry and how to forge a path to success.  false bonus d365f871-c7d3-43df-b590-a8e0486d118f Optimizing TV engagement with precise patient audiences, a podcast sponsored by Swoop Tue, 28 Nov 2023 19:05:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kate Ludwig) https://www.mmm-online.com/the-mmm-podcast/ Optimizing TV engagement with precise patient audiences, a podcast sponsored by Swoop Marc Iskowitz, Kate Ludwig 00:22:18 Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of Advanced TV Partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement. Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of Advanced TV Partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement. false bonus 956fe723-481b-466b-9482-78a4b1fba56a HLTH 2023 Takeouts: EMD Digital’s Michael Vande Vrede KGaA company. Vande Vrede discussed Syntropy’s collaboration with Evidium to address challenges involving low-quality data that are slowing research progress. 

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]]> Wed, 22 Nov 2023 17:19:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Michael Vande Vrede) https://www.mmm-online.com/the-mmm-podcast/ KGaA company. Vande Vrede discussed Syntropy’s collaboration with Evidium to address challenges involving low-quality data that are slowing research progress. 

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]]> HLTH 2023 Takeouts: EMD Digital’s Michael Vande Vrede Jack O'Brien, Michael Vande Vrede 00:12:57 Jack O’Brien speaks with Michael Vande Vrede, head of digital products at EMD Digital, a Merck KGaA company. Jack O’Brien speaks with Michael Vande Vrede, head of digital products at EMD Digital, a Merck KGaA company. pharma, hlth, evidium, medical media, medical marketing, syntropy, mm+m false full 328 c50d216a-af10-41fa-9492-b81cbe6980c3 Dr. Gregory Scott Brown’s brand Rx for reducing holiday stress Psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays, in an interview with Jack O’Brien. Lecia Bushak discusses a new FDA pilot program aiming to boost rare disease therapeutics development. And Snapchat’s Botox activation on AR Lens tops our Trends segment, along with controversial TikTok prescription-med travel hacks and former First Lady Rosalynn Carter’s mental health advocacy. Music by Sixième Son.
 

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]]> Tue, 21 Nov 2023 15:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dr. Gregory Scott Brown, Jack O'Brien, Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays, in an interview with Jack O’Brien. Lecia Bushak discusses a new FDA pilot program aiming to boost rare disease therapeutics development. And Snapchat’s Botox activation on AR Lens tops our Trends segment, along with controversial TikTok prescription-med travel hacks and former First Lady Rosalynn Carter’s mental health advocacy. Music by Sixième Son.
 

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]]> Dr. Gregory Scott Brown’s brand Rx for reducing holiday stress Dr. Gregory Scott Brown, Jack O'Brien, Marc Iskowitz, Lecia Bushak 00:32:42 Psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays. Lecia Bushak discusses an FDA pilot program aiming to boost rare disease therapeutics development. And Snapchat’s Botox activation on AR Lens tops our Trends segment. Psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays. Lecia Bushak discusses an FDA pilot program aiming to boost rare disease therapeutics development. And Snapchat’s Botox activation on AR Lens tops our Trends segment. false full 327 faf24aed-356b-4db5-bda5-974e6b750d14 HLTH 2023 Takeouts: Gabbi's Kaitlin Christine Jack O’Brien speaks with Gabbi founder and CEO Kaitlin Christine, a breast cancer survivor and ovarian cancer previvor. Christine discusses Gabbi's AI model, which helps determine a woman’s risk of breast cancer with 90% accuracy. 

 

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]]> Sat, 18 Nov 2023 13:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Kaitlin Christine) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien speaks with Gabbi founder and CEO Kaitlin Christine, a breast cancer survivor and ovarian cancer previvor. Christine discusses Gabbi's AI model, which helps determine a woman’s risk of breast cancer with 90% accuracy. 

 

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]]> HLTH 2023 Takeouts: Gabbi's Kaitlin Christine Jack O'Brien, Kaitlin Christine 00:13:45 Jack O’Brien speaks with Gabbi founder and CEO Kaitlin Christine. Jack O’Brien speaks with Gabbi founder and CEO Kaitlin Christine. breast cancer, hlth, hlth 2023, gabbi, medical media, medical marketing, health, mm+m false full 326 957e351f-f355-4831-935b-acced7d21061 Trinity’s Leslie Orne on the future of the pharma services sector Trinity’s Leslie Orne gives her view on the future of pharma commercialization, including whether real-world data (RWD) is the new market access, and Trinity’s approach to scaling through M&A, partnerships and investment, in this interview with Marc Iskowitz. Lecia Bushak recaps a congressional hearing on the use of psychedelics as mental health care for veterans and Jack O'Brien dives into the $216 million ruling in the Take Care of Maya case.

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]]> Fri, 17 Nov 2023 13:43:11 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Leslie Orne, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Trinity’s Leslie Orne gives her view on the future of pharma commercialization, including whether real-world data (RWD) is the new market access, and Trinity’s approach to scaling through M&A, partnerships and investment, in this interview with Marc Iskowitz. Lecia Bushak recaps a congressional hearing on the use of psychedelics as mental health care for veterans and Jack O'Brien dives into the $216 million ruling in the Take Care of Maya case.

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]]> Trinity’s Leslie Orne on the future of the pharma services sector Marc Iskowitz, Leslie Orne, Lecia Bushak, Jack O'Brien 00:53:13 Marc Iskowitz interviews Trinity Life Sciences’ Leslie Orne on the future of the pharma services sector. Lecia Bushak recaps a congressional hearing on the use of psychedelics, and a ruling in the Take Care of Maya case tops our Trends segment. Marc Iskowitz interviews Trinity Life Sciences’ Leslie Orne on the future of the pharma services sector. Lecia Bushak recaps a congressional hearing on the use of psychedelics, and a ruling in the Take Care of Maya case tops our Trends segment. sixieme son, pharma, medical media, psychadelics, medical marketing, trinity false full 325 d70ff618-d176-4fd3-b5e8-736a6e90c4df HLTH 2023 Takeouts: National Institute on Aging’s Todd Haim Lecia Bushak talks with Todd Haim, PhD, the director of the National Institute on Aging’s Office of Strategic Extramural Programs, about the organization’s work on behalf of older Americans, including the Start-Up Challenge, why aging is a DE&I issue and the agency's ongoing commercialization efforts.

 

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]]> Thu, 16 Nov 2023 23:49:21 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Todd Haim) https://www.mmm-online.com/the-mmm-podcast/ Lecia Bushak talks with Todd Haim, PhD, the director of the National Institute on Aging’s Office of Strategic Extramural Programs, about the organization’s work on behalf of older Americans, including the Start-Up Challenge, why aging is a DE&I issue and the agency's ongoing commercialization efforts.

 

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]]> HLTH 2023 Takeouts: National Institute on Aging’s Todd Haim Lecia Bushak, Todd Haim 00:13:27 Lecia Bushak talks with Todd Haim, PhD, the director of the National Institute on Aging’s Office of Strategic Extramural Programs. Lecia Bushak talks with Todd Haim, PhD, the director of the National Institute on Aging’s Office of Strategic Extramural Programs. pharma, hlth, hlth 2023, medical media, vegas, medical marketing false full 324 55ec38e4-82a7-489e-a624-088214696693 How to execute targeted content campaigns guided by data: 5 things you can do to create greater efficiency, help patients and get better results, a podcast presented by SurvivorNet Segments without soul. Data without humanity. Off-the-shelf segments and sleek dashboards may seem to make things easier to manage, but in a world of increasing efficiency, where everyone has access to the same tools and the same EHR information sliced and diced six ways until Sunday, how can pharma marketers get an edge?

You need the data, and we all need to learn the tools. We also need to remember what we are selling, who is buying and the idea that if we help doctors and patients make the right decisions, at the right time, everyone wins. And for a great many drugs, we are all in the business of creating hope.

This podcast will look at specific, practical steps for driving efficiency in your marketing by combining tactics and tools.

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]]> Wed, 15 Nov 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Steve Alperin) https://www.mmm-online.com/the-mmm-podcast/ Segments without soul. Data without humanity. Off-the-shelf segments and sleek dashboards may seem to make things easier to manage, but in a world of increasing efficiency, where everyone has access to the same tools and the same EHR information sliced and diced six ways until Sunday, how can pharma marketers get an edge?

You need the data, and we all need to learn the tools. We also need to remember what we are selling, who is buying and the idea that if we help doctors and patients make the right decisions, at the right time, everyone wins. And for a great many drugs, we are all in the business of creating hope.

This podcast will look at specific, practical steps for driving efficiency in your marketing by combining tactics and tools.

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]]> How to execute targeted content campaigns guided by data: 5 things you can do to create greater efficiency, help patients and get better results, a podcast presented by SurvivorNet Marc Iskowitz, Steve Alperin 00:32:58 This podcast will look at specific, practical steps for driving efficiency in your marketing by combining tactics and tools. This podcast will look at specific, practical steps for driving efficiency in your marketing by combining tactics and tools. false bonus 3941114d-8be1-4172-8b6d-e1f1e7018b70 HLTH 2023 Takeouts: Verily’s Alix Hart Jack O'Brien speaks with Alix Hart, chief marketing officer at Verily, about the company’s culturally competent campaigns to meet underserved populations that have been historically difficult to reach for clinical trial recruitment.

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]]> Tue, 14 Nov 2023 19:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Alix Hart, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien speaks with Alix Hart, chief marketing officer at Verily, about the company’s culturally competent campaigns to meet underserved populations that have been historically difficult to reach for clinical trial recruitment.

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]]> HLTH 2023 Takeouts: Verily’s Alix Hart Alix Hart, Jack O'Brien 00:09:48 Jack O'Brien speaks with Alix Hart, chief marketing officer at Verily. Jack O'Brien speaks with Alix Hart, chief marketing officer at Verily. hlth false full 322 09830a0b-8dc9-438e-b40f-b893299cad51 HLTH 2023 Takeouts: Hims & Hers' Pat Carroll Jack O'Brien speaks with Dr. Pat Carroll, chief medical officer at Hims & Hers, about the ongoing 'retailization' of healthcare, including responding to evolving consumer expectations for the sector.

 

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]]> Mon, 13 Nov 2023 16:54:17 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Pat Carroll) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien speaks with Dr. Pat Carroll, chief medical officer at Hims & Hers, about the ongoing 'retailization' of healthcare, including responding to evolving consumer expectations for the sector.

 

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]]> HLTH 2023 Takeouts: Hims & Hers' Pat Carroll Jack O'Brien, Pat Carroll 00:10:26 Jack O'Brien speaks with Dr. Pat Carroll, chief medical officer at Hims & Hers. Jack O'Brien speaks with Dr. Pat Carroll, chief medical officer at Hims & Hers. hims and hers, hlth, medical media, medical marketing, glp-1, mm+m false full 321 1cacb988-993c-43df-bc2d-8ebf4a34b44c HLTH 2023 Takeouts: WeightWatchers' Kevin O'Brien Jack O’Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers, about how the company is expanding its mission as a brand, his thoughts on the explosion of GLP-1 drugs over the past year and what it means for the discourse around weight loss in this country.

 

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]]> Wed, 8 Nov 2023 21:04:44 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Kevin O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers, about how the company is expanding its mission as a brand, his thoughts on the explosion of GLP-1 drugs over the past year and what it means for the discourse around weight loss in this country.

 

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]]> HLTH 2023 Takeouts: WeightWatchers' Kevin O'Brien Jack O'Brien, Kevin O'Brien 00:18:26 Jack O'Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers. Jack O'Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers. hlth, medical media, medical marketing, weightwatchers, glp-1, mm+m false full 320 ef644055-b56a-4cad-a139-842a8c16e6b1 Roku’s Schneider helps pharma ride ad-supported streaming wave In a preview of their session at this week’s MM+M Media Summit, Jack O’Brien interviews Roku’s Chris Schneider about how pharma brands can ride the ad-supported streaming wave. Lecia Bushak explains the FTC’s recent crackdown on pharma companies over incorrectly listing patents in the FDA’s “Orange book.” And TikTok’s skincare craze tops our Trends segment, along with the reason for Brook Shields’ recent seizure and a newly launched cancer research fund named after Alex Trebek.

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]]> Tue, 7 Nov 2023 05:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Chris Schneider, Marc Iskowitz, Lecia Bushak, Jack O’Brien) https://www.mmm-online.com/the-mmm-podcast/ In a preview of their session at this week’s MM+M Media Summit, Jack O’Brien interviews Roku’s Chris Schneider about how pharma brands can ride the ad-supported streaming wave. Lecia Bushak explains the FTC’s recent crackdown on pharma companies over incorrectly listing patents in the FDA’s “Orange book.” And TikTok’s skincare craze tops our Trends segment, along with the reason for Brook Shields’ recent seizure and a newly launched cancer research fund named after Alex Trebek.

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]]> Roku’s Schneider helps pharma ride ad-supported streaming wave Chris Schneider, Marc Iskowitz, Lecia Bushak, Jack O’Brien 00:35:11 Chris Schneider, Roku’s health and wellness lead, previews his session at this week’s MM+M Media Summit, with Jack O’Brien. Lecia Bushak breaks down the FTC’s recent crackdown on pharma companies over incorrectly listed patents. And TikTok’s skincare craze tops our Trends segment. Chris Schneider, Roku’s health and wellness lead, previews his session at this week’s MM+M Media Summit, with Jack O’Brien. Lecia Bushak breaks down the FTC’s recent crackdown on pharma companies over incorrectly listed patents. And TikTok’s skincare craze tops our Trends segment. ctv, media summit, pharma, ftc, medical media, medical marketing, trending, roku, mm+m false full 319 1192bcac-afd1-4d97-a618-bb6a5f75491d HLTH 2023 Takeouts: ViiV Healthcare's Dr. Maggie Czarnogorski Jack O'Brien speaks with Dr. Maggie Czarnogorski, head of digital innovation and implementation science at ViiV Healthcare, about Chapters of Stigma, the virtual reality experience that acknowledges the stresses and micro-traumas that many people living with HIV still endure.

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]]> Sat, 4 Nov 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Dr. Maggie Czarnogorski) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien speaks with Dr. Maggie Czarnogorski, head of digital innovation and implementation science at ViiV Healthcare, about Chapters of Stigma, the virtual reality experience that acknowledges the stresses and micro-traumas that many people living with HIV still endure.

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]]> HLTH 2023 Takeouts: ViiV Healthcare's Dr. Maggie Czarnogorski Jack O'Brien, Dr. Maggie Czarnogorski 00:16:50 Jack O'Brien speaks with Dr. Maggie Czarnogorski, head of digital innovation and implementation science at ViiV Healthcare. Jack O'Brien speaks with Dr. Maggie Czarnogorski, head of digital innovation and implementation science at ViiV Healthcare. pharma, hlth, medical media, medical marketing, hiv, stigma, viiv false full 318 ee252f1c-ddac-4aa2-b76f-6dcbd6c9978d HLTH 2023 Takeouts: ARPA-H’s Jared Adams Lecia Bushak speaks with Jared Adams, chief of engagement and communications for Advanced Research Projects Agency for Health (ARPA-H), about why the federal government’s $2.5 billion health research agency came to HLTH, how it picks investments, and its launch of three U.S. hubs.

 

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]]> Fri, 3 Nov 2023 14:47:54 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jared Adams, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Lecia Bushak speaks with Jared Adams, chief of engagement and communications for Advanced Research Projects Agency for Health (ARPA-H), about why the federal government’s $2.5 billion health research agency came to HLTH, how it picks investments, and its launch of three U.S. hubs.

 

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]]> HLTH 2023 Takeouts: ARPA-H’s Jared Adams Jared Adams, Lecia Bushak 00:15:44 Lecia Bushak speaks with Jared Adams, chief of engagement and communications for Advanced Research Projects Agency for Health (ARPA-H), the federal government’s $2.5 billion health research agency. Lecia Bushak speaks with Jared Adams, chief of engagement and communications for Advanced Research Projects Agency for Health (ARPA-H), the federal government’s $2.5 billion health research agency. arpa-h, pharma, research, hlth, medical media, vegas, medical marketing, health false full 317 e2fe9ea4-5666-4b37-beac-892c72e2a0cd Do’s and don’ts for health podcasters “Definitively Speaking” host Justin Steinman offers some ground rules for health podcasters in an interview with Jack O’Brien. Lecia Bushak discusses President Biden’s executive order on AI in healthcare, which directs federal agencies to develop regulations that harness AI for good and could be a boon for life sciences. And the nurses of TikTok top our Trends segment, along with a scary FDA warning on eye drops and a rundown on Netflix’s Pain Hustlers movie.

 

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]]> Thu, 2 Nov 2023 17:35:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Marc Iskowitz, Jack O'Brien, Justin Steinman) https://www.mmm-online.com/the-mmm-podcast/ “Definitively Speaking” host Justin Steinman offers some ground rules for health podcasters in an interview with Jack O’Brien. Lecia Bushak discusses President Biden’s executive order on AI in healthcare, which directs federal agencies to develop regulations that harness AI for good and could be a boon for life sciences. And the nurses of TikTok top our Trends segment, along with a scary FDA warning on eye drops and a rundown on Netflix’s Pain Hustlers movie.

 

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]]> Do’s and don’ts for health podcasters Lecia Bushak, Marc Iskowitz, Jack O'Brien, Justin Steinman 00:40:50 “Definitively Speaking” host Justin Steinman offers some ground rules of podcasting in an interview with Jack O’Brien. Lecia Bushak discusses President Biden’s executive order on AI in healthcare. And the nurses of TikTok top our Trends segment. “Definitively Speaking” host Justin Steinman offers some ground rules of podcasting in an interview with Jack O’Brien. Lecia Bushak discusses President Biden’s executive order on AI in healthcare. And the nurses of TikTok top our Trends segment. pharma, medical media, medical marketing, trending, podcast false full 316 9e131538-4575-4d63-a13e-4310a896f1b6 HLTH 2023 Takeouts: Headspace’s Connie Chan Wang Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America. 
SHOW DESCRIPTION LONG: Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America, how the company is seeking to expand access to behavioral services and why it’s important to destigmatize mental health.

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]]> Wed, 1 Nov 2023 19:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Connie Chan Wang) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America. 
SHOW DESCRIPTION LONG: Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America, how the company is seeking to expand access to behavioral services and why it’s important to destigmatize mental health.

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]]> HLTH 2023 Takeouts: Headspace’s Connie Chan Wang Jack O'Brien, Connie Chan Wang 00:15:01 mental health, pharma, hlth, medical media, behavioral health, medical marketing, headspace false full 315 93809c43-e834-49ef-9328-c979315fa070 HLTH 2023 Takeouts: DatosX Digital Health Labs’ Robin Roberts Lecia Bushak speaks with Robin Roberts, CEO of DatosX Digital Health Labs, a newly launched Novartis spin-off designed to execute validation trials for digital health technology, about partnering with health systems to run studies and using AI to generate draft versions of research protocols.

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]]> Wed, 1 Nov 2023 11:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Robin Roberts, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Lecia Bushak speaks with Robin Roberts, CEO of DatosX Digital Health Labs, a newly launched Novartis spin-off designed to execute validation trials for digital health technology, about partnering with health systems to run studies and using AI to generate draft versions of research protocols.

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]]> HLTH 2023 Takeouts: DatosX Digital Health Labs’ Robin Roberts Robin Roberts, Lecia Bushak 00:13:05 Lecia Bushak speaks with Robin Roberts, CEO of DatosX Digital Health Labs, a newly launched Novartis spin-off designed to execute validation trials for digital health technology. Lecia Bushak speaks with Robin Roberts, CEO of DatosX Digital Health Labs, a newly launched Novartis spin-off designed to execute validation trials for digital health technology. false full 314 1801cb8a-e2b8-4de9-8d44-14148e20b16d Transforming health, insightfully: 2024 and beyond, a podcast presented by Veradigm Tue, 31 Oct 2023 15:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Tom Langan, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Transforming health, insightfully: 2024 and beyond, a podcast presented by Veradigm Tom Langan, Jack O'Brien 00:08:54 In this exclusive interview with Tom Langan, president and chief commercial officer of Veradigm, delve into the key market themes driving healthcare transformation. Explore how Veradigm, a leader in healthcare technology for providers, payers, and biopharma, is driving value in the healthcare markets where they compete. From the evolving biopharma marketing mix to facilitating the goals of value-based care and leveraging artificial intelligence working to increase efficiency, gain comprehensive insights into what lies ahead in 2024 and beyond. In this exclusive interview with Tom Langan, president and chief commercial officer of Veradigm, delve into the key market themes driving healthcare transformation. Explore how Veradigm, a leader in healthcare technology for providers, payers, and biopharma, is driving value in the healthcare markets where they compete. From the evolving biopharma marketing mix to facilitating the goals of value-based care and leveraging artificial intelligence working to increase efficiency, gain comprehensive insights into what lies ahead in 2024 and beyond. false bonus 4bf342d7-bbda-427e-a41f-da010912c64d HLTH 2023 Takeouts: GSK’s Lisa Banks Jack O’Brien speaks with Lisa Banks, VP for digital health and innovation at GSK, about the drugmaker’s priorities and partnerships in digital tech, as well as what she sees as a more evidence-backed investing climate following last year’s big decline in VC fundraising for digital health startups.

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]]> Tue, 31 Oct 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lisa Banks) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien speaks with Lisa Banks, VP for digital health and innovation at GSK, about the drugmaker’s priorities and partnerships in digital tech, as well as what she sees as a more evidence-backed investing climate following last year’s big decline in VC fundraising for digital health startups.

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]]> HLTH 2023 Takeouts: GSK’s Lisa Banks Jack O'Brien, Lisa Banks 00:16:27 Jack O’Brien speaks with Lisa Banks, VP for digital health and innovation at GSK, about the drugmaker’s priorities and partnerships in digital tech. Jack O’Brien speaks with Lisa Banks, VP for digital health and innovation at GSK, about the drugmaker’s priorities and partnerships in digital tech. pharma, hlth, gsk, vegas, tech, mm+m false full 313 285e8970-2b4c-4c74-848f-d7d3d8e7b4f1 Programmatic at the physician’s service with Doceree Provider, a podcast sponsored by Doceree Mon, 30 Oct 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Vijay Adapala) https://www.mmm-online.com/the-mmm-podcast/ Programmatic at the physician’s service with Doceree Provider, a podcast sponsored by Doceree Jack O'Brien, Vijay Adapala 00:09:31 Despite digital transformation in healthcare, HCPs still do not have access to real-time, patient-focused information at the right moment. Doceree provider is a unique AI powered programmatic messaging solution for HCPs, delivering hyper relevant, patient-focused messaging from pharmaceutical and life science brands, in real time, within their POC workflows, to improve treatment outcomes. Despite digital transformation in healthcare, HCPs still do not have access to real-time, patient-focused information at the right moment. Doceree provider is a unique AI powered programmatic messaging solution for HCPs, delivering hyper relevant, patient-focused messaging from pharmaceutical and life science brands, in real time, within their POC workflows, to improve treatment outcomes. false bonus 29da3e56-4d1c-4100-a9d8-ad4279ed2f45 HLTH 2023 Takeouts: Walgreens’ Ramita Tandon In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ramita Tandon, chief clinical trials officer at Walgreens, about how the company’s push to offer research opportunities at its pharmacies is panning out, particularly in the diversity of recruiting, and her plans to broaden the number of novel studies offered.

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]]> Thu, 26 Oct 2023 20:49:35 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Ramita Tandon) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ramita Tandon, chief clinical trials officer at Walgreens, about how the company’s push to offer research opportunities at its pharmacies is panning out, particularly in the diversity of recruiting, and her plans to broaden the number of novel studies offered.

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]]> HLTH 2023 Takeouts: Walgreens’ Ramita Tandon Jack O'Brien, Ramita Tandon 00:13:02 Jack O’Brien speaks with Ramita Tandon, chief clinical trials officer at Walgreens, about how the company’s push to offer research opportunities at its pharmacies is panning out. Jack O’Brien speaks with Ramita Tandon, chief clinical trials officer at Walgreens, about how the company’s push to offer research opportunities at its pharmacies is panning out. false full 312 370c7cdd-8489-461b-ae17-9ab683c092e2 GoodRx’s Akeel Williams on how health equity impacts medical marketing, a podcast presented by GoodRx Thu, 26 Oct 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Akeel Williams, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ GoodRx’s Akeel Williams on how health equity impacts medical marketing, a podcast presented by GoodRx Akeel Williams, Lecia Bushak 00:19:43 MM+M’s Headfirst into Health Equity event panelist offers insights into where conversations around health equity go from here. MM+M’s Headfirst into Health Equity event panelist offers insights into where conversations around health equity go from here. false bonus af97d2fb-bb36-4e62-a74b-4a3f3a9c3426 AstraZeneca's Arun Krishna says Tagrisso-based combo promises new option in lung cancer Jack O’Brien interviews Arun Krishna, head of the U.S. lung cancer franchise at AstraZeneca, about a Tagrisso-based combo that promises a new treatment option for patients. Lecia Bushak gives an update on the confirmation process for Monica Bertagnolli, President Biden’s pick for a new NIH director. And TikTok’s bed-rotting trend tops our Trends segment, along with items on hazardous energy drinks and how the “Ozempic effect” could impact corporate America. 

 

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]]> Wed, 25 Oct 2023 19:46:08 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Arun Krishna) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien interviews Arun Krishna, head of the U.S. lung cancer franchise at AstraZeneca, about a Tagrisso-based combo that promises a new treatment option for patients. Lecia Bushak gives an update on the confirmation process for Monica Bertagnolli, President Biden’s pick for a new NIH director. And TikTok’s bed-rotting trend tops our Trends segment, along with items on hazardous energy drinks and how the “Ozempic effect” could impact corporate America. 

 

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]]> AstraZeneca's Arun Krishna says Tagrisso-based combo promises new option in lung cancer Marc Iskowitz, Jack O'Brien, Lecia Bushak, Arun Krishna 00:29:49 Jack O’Brien interviews AstraZeneca’s Arun Krishna about a Tagrisso-based combo that promises a new option in lung cancer. Lecia Bushak gives an update on the confirmation process for a new NIH director. And TikTok’s bed-rotting trend tops our Trends segment. Jack O’Brien interviews AstraZeneca’s Arun Krishna about a Tagrisso-based combo that promises a new option in lung cancer. Lecia Bushak gives an update on the confirmation process for a new NIH director. And TikTok’s bed-rotting trend tops our Trends segment. medical media, medical marketing, mm+m false full 311 74b4be98-d80d-4a59-be48-a8c2933a3a7e The 3 C's of equity-centered design for health, a podcast presented by Publicis Health Wed, 25 Oct 2023 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Susan Manber, Ozgun Demir) https://www.mmm-online.com/the-mmm-podcast/ The 3 C's of equity-centered design for health, a podcast presented by Publicis Health Jack O'Brien, Susan Manber, Ozgun Demir 00:23:56 In this podcast, we will dive deep into what these C’s are: Clinical, Commercial, Community. In this podcast, we will dive deep into what these C’s are: Clinical, Commercial, Community. false bonus 8cd01103-3a70-43c9-b17b-3368ffb188da Special report: A conversation with Tel Aviv-based journalist Larry Luxner Along with politics and culture, Tel Aviv-based freelance journalist Larry Luxner reports on orphan disease research for MM+M and Rare Disease Advisor. In this special episode, he tells Marc Iskowitz about how his medical coverage has been affected by the October 7 Hamas terror attack on Israel, as well as the mental trauma sure to haunt victims on both sides of this conflict.

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]]> Fri, 20 Oct 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Larry Luxner) https://www.mmm-online.com/the-mmm-podcast/ Along with politics and culture, Tel Aviv-based freelance journalist Larry Luxner reports on orphan disease research for MM+M and Rare Disease Advisor. In this special episode, he tells Marc Iskowitz about how his medical coverage has been affected by the October 7 Hamas terror attack on Israel, as well as the mental trauma sure to haunt victims on both sides of this conflict.

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]]> Special report: A conversation with Tel Aviv-based journalist Larry Luxner Marc Iskowitz, Larry Luxner 00:22:23 Marc Iskowitz interviews Tel Aviv-based freelance journalist Larry Luxner about how his coverage of rare disease research has been affected by the October 7 Hamas terror attack on Israel. Marc Iskowitz interviews Tel Aviv-based freelance journalist Larry Luxner about how his coverage of rare disease research has been affected by the October 7 Hamas terror attack on Israel. hamas, media, medical media, palestine, medical marketing, israel false full 310 c6ae54ff-7d55-494b-b473-f67bf8e464c3 VillageMD's marketing chief shares thinking behind dystopian 'factory' ad VillageMD's Ellen Donahue-Dalton and American College of Surgeons' Brian Edwards discuss recent ad campaigns, and their vision for fixing what ails primary care, with Jack O'Brien. Lecia Bushak discusses a landmark marijuana financing bill advancing in the Senate and what it could mean for that industry. And TikTok's "bone-smashing" trend tops our Trends segment, along with Netflix’s Big Vape docuseries and olympian Mary Lou Retton's recovery from pneumonia.

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]]> Thu, 19 Oct 2023 17:47:39 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz\, Jack O'Brien, Lecia Bushak, Brian Edwards, Ellen Donahue-Dalton) https://www.mmm-online.com/the-mmm-podcast/ VillageMD's Ellen Donahue-Dalton and American College of Surgeons' Brian Edwards discuss recent ad campaigns, and their vision for fixing what ails primary care, with Jack O'Brien. Lecia Bushak discusses a landmark marijuana financing bill advancing in the Senate and what it could mean for that industry. And TikTok's "bone-smashing" trend tops our Trends segment, along with Netflix’s Big Vape docuseries and olympian Mary Lou Retton's recovery from pneumonia.

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Music by  Sixième Son.

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]]> VillageMD's marketing chief shares thinking behind dystopian 'factory' ad Marc Iskowitz\, Jack O'Brien, Lecia Bushak, Brian Edwards, Ellen Donahue-Dalton 00:52:41 Jack interviews VillageMD’s CMO and the comms chief for the American College of Surgeons about their recent ad campaigns. Lecia discusses a landmark marijuana financing bill that advanced in the Senate this month. And TikTok's "bone-smashing" trend tops our Trends segment. Jack interviews VillageMD’s CMO and the comms chief for the American College of Surgeons about their recent ad campaigns. Lecia discusses a landmark marijuana financing bill that advanced in the Senate this month. And TikTok's "bone-smashing" trend tops our Trends segment. pharma, medical media, american college of surgeons, tiktok, medical marketing, villagemd, health policy false full 309 47cdbe71-6676-4c86-9286-f37f63ad5a05 Redefining the global health-native agency and innovation with The Bloc, a podcast sponsored by The Bloc Thu, 19 Oct 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jennifer Matthews, Jay Appel, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Redefining the global health-native agency and innovation with The Bloc, a podcast sponsored by The Bloc Jennifer Matthews, Jay Appel, Steve Madden 00:14:45 In this episode, we delve into The Bloc’s unique and newly launched global strategy with their global CEO and president, Jennifer Matthews and chief digital officer, Jay Appel. Explore how their motto 'Be great to do good' guides expansion, the essence of their rebranding, and a sneak peek into their upcoming innovative offerings in the health communications domain. Join us for an insightful discussion shedding light on The Bloc’s mission to carve a distinct niche in the global health communications landscape. In this episode, we delve into The Bloc’s unique and newly launched global strategy with their global CEO and president, Jennifer Matthews and chief digital officer, Jay Appel. Explore how their motto 'Be great to do good' guides expansion, the essence of their rebranding, and a sneak peek into their upcoming innovative offerings in the health communications domain. Join us for an insightful discussion shedding light on The Bloc’s mission to carve a distinct niche in the global health communications landscape. false bonus 17851f4c-660d-4857-a099-d2a49ef4bf5f MM+M at HLTH: A Vegas smorgasbord MM+M’s Jack O’Brien and Lecia Bushak recap highlights from this week’s HLTH conference. Much like its host city, the event has become a pastiche, ranging from an update on the NIH’s innovation budget, to a debate about whether employers should cover GLP-1 drugs, to cameos by celebs like Howie Mandel and Chelsea Clinton discussing other health-related topics. Music by Sixieme Son.

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]]> Thu, 12 Oct 2023 17:00:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Lecia Bushak, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ MM+M’s Jack O’Brien and Lecia Bushak recap highlights from this week’s HLTH conference. Much like its host city, the event has become a pastiche, ranging from an update on the NIH’s innovation budget, to a debate about whether employers should cover GLP-1 drugs, to cameos by celebs like Howie Mandel and Chelsea Clinton discussing other health-related topics. Music by Sixieme Son.

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]]> MM+M at HLTH: A Vegas smorgasbord Jack O'Brien, Lecia Bushak, Marc Iskowitz 00:16:11 Fresh from attending this week’s HLTH conference in Las Vegas, MM+M’s Jack O’Brien and Lecia Bushak recap highlights, from the showy to the serious-minded. Fresh from attending this week’s HLTH conference in Las Vegas, MM+M’s Jack O’Brien and Lecia Bushak recap highlights, from the showy to the serious-minded. false full 308 c1bb6d1f-623a-4424-9ff3-19d0f33585d7 Organon’s Ryan Billings reflects on MM+M Awards On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings, head of commercial innovation at Organon, on how the program has evolved with the pharma industry. Lecia Bushak discusses drugmakers’ (reluctant) participation in Medicare drug pricing negotiation. And the rise of influencer marketing tops our Trends segment, along with the controversies involving late baseball great Tim Wakefield’s brain cancer diagnosis and a Tom Hanks deep fake. Music by Sixème Son.

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]]> Wed, 4 Oct 2023 17:51:53 +0000 Bill.Fitzpatrick@haymarketmedia.com (Ryan Billings, Marc Iskowitz, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings, head of commercial innovation at Organon, on how the program has evolved with the pharma industry. Lecia Bushak discusses drugmakers’ (reluctant) participation in Medicare drug pricing negotiation. And the rise of influencer marketing tops our Trends segment, along with the controversies involving late baseball great Tim Wakefield’s brain cancer diagnosis and a Tom Hanks deep fake. Music by Sixème Son.

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]]> Organon’s Ryan Billings reflects on MM+M Awards Ryan Billings, Marc Iskowitz, Jack O'Brien, Lecia Bushak 00:40:07 On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings on how the program has evolved. Plus, we share policy and Trends updates. On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings on how the program has evolved. Plus, we share policy and Trends updates. false full 307 e78943ff-9c4a-477f-852f-545c48c3efd7 MM+M Podcast 9.27.23: How Anthony Farina solidified CSL’s brand purpose Marc Iskowitz interviews CSL comms/brand chief Anthony Farina about solidifying the Aussie biotech’s purpose en route to its ranking as fastest-growing brand. Lecia Bushak reports on a bipartisan bill to fund community health, amid fears of a government shutdown. And Bruce Willis’ dementia tops our Trends segment, along with TikTok’s mouth-tapers and one poker player’s sickening bluff.

 

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]]> Thu, 28 Sep 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Anthony Farina) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz interviews CSL comms/brand chief Anthony Farina about solidifying the Aussie biotech’s purpose en route to its ranking as fastest-growing brand. Lecia Bushak reports on a bipartisan bill to fund community health, amid fears of a government shutdown. And Bruce Willis’ dementia tops our Trends segment, along with TikTok’s mouth-tapers and one poker player’s sickening bluff.

 

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]]> MM+M Podcast 9.27.23: How Anthony Farina solidified CSL’s brand purpose Marc Iskowitz, Jack O'Brien, Lecia Bushak, Anthony Farina 00:46:27 Marc Iskowitz interviews Anthony Farina about his process for solidifying CSL’s brand purpose. Lecia Bushak reports on bipartisan legislation to fund community health centers. And Bruce Willis’ struggle with dementia tops our Trends segment.  Marc Iskowitz interviews Anthony Farina about his process for solidifying CSL’s brand purpose. Lecia Bushak reports on bipartisan legislation to fund community health centers. And Bruce Willis’ struggle with dementia tops our Trends segment.  comms, pharma, communications, medical media, marketing, medical marketing false full 305 aa848e88-ccf9-4d34-a0eb-bbf563673297 MM+M Podcast 9.21.23: Moderna’s Cronin guides brand beyond COVID Jack O’Brien talks with Kate Cronin, chief brand officer at Moderna, about how she’s mixing education with entertainment as she guides the Cambridge company - best-known for its mRNA-based vaccine technology - beyond COVID. Lecia Bushak has the latest on the debate in Congress over avoiding a government shutdown, and what that means for healthcare. And “Budget Ozempic” tops our Trends segment, along with items on “Parkinson’s on steroids” and legalized magic mushrooms in Oregon.

 

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]]> Thu, 21 Sep 2023 18:04:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Kate Cronin) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien talks with Kate Cronin, chief brand officer at Moderna, about how she’s mixing education with entertainment as she guides the Cambridge company - best-known for its mRNA-based vaccine technology - beyond COVID. Lecia Bushak has the latest on the debate in Congress over avoiding a government shutdown, and what that means for healthcare. And “Budget Ozempic” tops our Trends segment, along with items on “Parkinson’s on steroids” and legalized magic mushrooms in Oregon.

 

Follow us: @MMMnews

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Music by  Sixième Son.

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]]> MM+M Podcast 9.21.23: Moderna’s Cronin guides brand beyond COVID Marc Iskowitz, Lecia Bushak, Jack O'Brien, Kate Cronin 00:32:57 Jack O’Brien talks with Moderna’s Kate Cronin about how she’s working to equate the Cambridge company with disease areas beyond COVID. Lecia Bushak has the latest on the Washington gridlock and what healthcare programs are at stake. And “Budget Ozempic” tops our Trends segment. Jack O’Brien talks with Moderna’s Kate Cronin about how she’s working to equate the Cambridge company with disease areas beyond COVID. Lecia Bushak has the latest on the Washington gridlock and what healthcare programs are at stake. And “Budget Ozempic” tops our Trends segment. medical media, covid, vaccine, medical marketing, moderna false full 304 af97b463-e458-4607-8859-7f91b9bdff69 MM+M Podcast 9.20.23: "The Disposables" Larry Dobrow talks with FCB Health New York VP, creative director Justin Kovarsy about "The Disposables." It's the next volley in an ongoing effort by industry coalition Disappearing Doctors to call attention to the mental health crisis raging among healthcare providers in COVID's long wake.

 

For more information, visit DisappearingDoctors.com.

 

If you are struggling and need to talk to someone, call or text the suicide & crisis Lifeline at 988

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]]> Wed, 20 Sep 2023 19:17:45 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Justin Kovarsy) https://www.mmm-online.com/the-mmm-podcast/ Larry Dobrow talks with FCB Health New York VP, creative director Justin Kovarsy about "The Disposables." It's the next volley in an ongoing effort by industry coalition Disappearing Doctors to call attention to the mental health crisis raging among healthcare providers in COVID's long wake.

 

For more information, visit DisappearingDoctors.com.

 

If you are struggling and need to talk to someone, call or text the suicide & crisis Lifeline at 988

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]]> MM+M Podcast 9.20.23: "The Disposables" Larry Dobrow, Justin Kovarsy 00:20:29 doctors, disposables, disappearing doctors, covid, suicide, physicians false full 303 fe3ae18d-6202-490e-a719-d5d8ba16de6a MM+M Podcast 9.13.23: GMHC’s Jason Cianciotto says the struggle for equality at blood donation centers isn’t over Despite new FDA guidance lifting restrictions specific to gay/bisexual men donating blood, Jason Cianciotto of Gay Men's Health Crisis says public health messaging doesn’t match practice. Jack O’Brien also interviews OUTBio’s Ramsey Johnson on the role biopharma can play in supporting the LGBTQ+ community at work. And Elon Musk-backed Neuralink’s move to human experimentation tops our Trends segment, along with items on Steven Tyler’s vocal chords and TikTok’s free-bleeding trend.

 

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]]> Wed, 13 Sep 2023 18:19:25 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Jason Cianciotto, Ramsey Johnson) https://www.mmm-online.com/the-mmm-podcast/ Despite new FDA guidance lifting restrictions specific to gay/bisexual men donating blood, Jason Cianciotto of Gay Men's Health Crisis says public health messaging doesn’t match practice. Jack O’Brien also interviews OUTBio’s Ramsey Johnson on the role biopharma can play in supporting the LGBTQ+ community at work. And Elon Musk-backed Neuralink’s move to human experimentation tops our Trends segment, along with items on Steven Tyler’s vocal chords and TikTok’s free-bleeding trend.

 

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]]> MM+M Podcast 9.13.23: GMHC’s Jason Cianciotto says the struggle for equality at blood donation centers isn’t over Marc Iskowitz, Jack O'Brien, Jason Cianciotto, Ramsey Johnson 00:50:10 Jack O’Brien interviews Jason Cianciotto of Gay Men's Health Crisis on why gay/bisexual men still face restrictions when donating blood, as well as OUTBio’s Ramsey Johnson on the role biopharma plays in supporting the LGBTQ+ community at work. Elon Musk-backed Neuralink’s move to human experimentation tops our Trends segment. Jack O’Brien interviews Jason Cianciotto of Gay Men's Health Crisis on why gay/bisexual men still face restrictions when donating blood, as well as OUTBio’s Ramsey Johnson on the role biopharma plays in supporting the LGBTQ+ community at work. Elon Musk-backed Neuralink’s move to human experimentation tops our Trends segment. pharma, fda, lbgtq+, gay men's health crisis, medical media, outbio, medical marketing, trending false full 302 d063ee06-8cb4-426d-9fe0-f949543ff7b1 MM+M Podcast 9.7.23: Marketing a GLP-1? Herbalife’s nutrition chief would like a word Jack O’Brien interviews Dr. Kent Bradley, chief health and nutrition officer for Herbalife Nutrition, about why patients taking GLP-1 drugs need better education on healthier eating. 

Lecia Bushak explains how efforts to prevent a government shutdown could affect healthcare. 

And our “brotox” redux tops the social media segment, along with a Biden health checkup and what Aaron Rodgers had to say about Moderna’s U.S. Open takeover.

 

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]]> Thu, 7 Sep 2023 21:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Kent Bradley) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien interviews Dr. Kent Bradley, chief health and nutrition officer for Herbalife Nutrition, about why patients taking GLP-1 drugs need better education on healthier eating. 

Lecia Bushak explains how efforts to prevent a government shutdown could affect healthcare. 

And our “brotox” redux tops the social media segment, along with a Biden health checkup and what Aaron Rodgers had to say about Moderna’s U.S. Open takeover.

 

Follow us: @MMMnews

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]]> MM+M Podcast 9.7.23: Marketing a GLP-1? Herbalife’s nutrition chief would like a word Marc Iskowitz, Jack O'Brien, Lecia Bushak, Kent Bradley 00:44:54 Jack O’Brien interviews Herbalife Nutrition’s Dr. Kent Bradley on why patients taking GLP-1 drugs need better education. Lecia Bushak explains what healthcare items are up in the air as Congress returns from summer break. And our “brotox” redux tops the social media segment. Jack O’Brien interviews Herbalife Nutrition’s Dr. Kent Bradley on why patients taking GLP-1 drugs need better education. Lecia Bushak explains what healthcare items are up in the air as Congress returns from summer break. And our “brotox” redux tops the social media segment. pharma, media, herbalife, medical media, medical marketing, advertising false full 301 4b30662b-3b43-4243-99e4-5faff4786574 The evolution of data and audience intelligence in healthcare marketing, a podcast sponsored by Evoke Wed, 6 Sep 2023 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ The evolution of data and audience intelligence in healthcare marketing, a podcast sponsored by Evoke The MM+M Podcast 00:16:38 With the help of audience intelligence, life sciences companies can leverage previously unattainable intelligence sources with hyper specificity. The result? Data that unlocks new perspectives, fosters powerful healthcare experiences, and solves for key business challenges. With the help of audience intelligence, life sciences companies can leverage previously unattainable intelligence sources with hyper specificity. The result? Data that unlocks new perspectives, fosters powerful healthcare experiences, and solves for key business challenges. false bonus 17df1b12-a7bc-4205-9410-de9c9b8185a6 MM+M Podcast 8.31.23: Has filmmaker Richard Lui made the Oppenheimer for mental health? Jack O'Brien interviews Richard Lui, director of Unconditional, for his take on the documentary’s surprisingly strong reception and how it changes the narrative on mental health and caregiving. Lecia Bushak discusses the first 10 drugs selected for Medicare pricing negotiations and what comes next. And TikTok’s effect on cosmetic surgeries headlines our social media segment, along with items on “Pharma Bro” Martin Shkreli’s beef with Elon Musk and rock icon Alice Cooper’s anti-trans remarks. 

 

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]]> Thu, 31 Aug 2023 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Richard Lui) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien interviews Richard Lui, director of Unconditional, for his take on the documentary’s surprisingly strong reception and how it changes the narrative on mental health and caregiving. Lecia Bushak discusses the first 10 drugs selected for Medicare pricing negotiations and what comes next. And TikTok’s effect on cosmetic surgeries headlines our social media segment, along with items on “Pharma Bro” Martin Shkreli’s beef with Elon Musk and rock icon Alice Cooper’s anti-trans remarks. 

 

Follow us: @MMMnews

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]]> MM+M Podcast 8.31.23: Has filmmaker Richard Lui made the Oppenheimer for mental health? Marc Iskowitz, Lecia Bushak, Jack O'Brien, Richard Lui 00:44:37 Jack O’Brien interviews Unconditional director Richard Lui about the film’s take on caregiving and mental health. Lecia Bushak discusses the first drugs selected for Medicare pricing negotiations. And TikTok’s effect on cosmetic surgeries headlines our social media segment. Jack O’Brien interviews Unconditional director Richard Lui about the film’s take on caregiving and mental health. Lecia Bushak discusses the first drugs selected for Medicare pricing negotiations. And TikTok’s effect on cosmetic surgeries headlines our social media segment. mental health, pharma, media, medical media, medical marketing, unconditional false full 300 326794e2-91eb-427a-9da1-2259e1a59531 MM+M Podcast 8.24.23: Lauren McGuire on why health brands are getting soundtracks Jack O’Brien interviews Made Music Studio president Lauren McGuire about the prevalence of sonic branding in healthcare and what goes into scoring sound bites for brands. And the premiere of Netflix’s six-part miniseries Painkiller, about Purdue Pharma’s role in the opioid epidemic, headlines our social media segment, along with items about a Connecticut doctor’s hostage ordeal and masking's quasi return.

 

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]]> Thu, 24 Aug 2023 19:31:47 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lauren McGuire) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien interviews Made Music Studio president Lauren McGuire about the prevalence of sonic branding in healthcare and what goes into scoring sound bites for brands. And the premiere of Netflix’s six-part miniseries Painkiller, about Purdue Pharma’s role in the opioid epidemic, headlines our social media segment, along with items about a Connecticut doctor’s hostage ordeal and masking's quasi return.

 

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]]> MM+M Podcast 8.24.23: Lauren McGuire on why health brands are getting soundtracks Marc Iskowitz, Jack O'Brien, Lauren McGuire 00:33:54 Jack O’Brien interviews Made Music Studio’s Lauren McGuire about the prevalence of sonic branding in healthcare. And the premiere of Netflix’s six-part miniseries Painkiller headlines our social media segment. Jack O’Brien interviews Made Music Studio’s Lauren McGuire about the prevalence of sonic branding in healthcare. And the premiere of Netflix’s six-part miniseries Painkiller headlines our social media segment. sonic branding, pharma, media, medical media, medical marketing, made music studio false full 299 b8bcc975-3d18-4732-ac65-e5cbc3090969 Transforming Precommercial Resource Constraints Into Optimized Market Success, in partnership with Boundless Life Sciences Group New products in their precommercial phase must face the realities of resource constraints yet still achieve sales success. Early market synergies leveraging analytics help to optimize preparedness for initial market uptake and utilization of brands. In this discussion we’ll look at some key questions, and the corresponding approaches, that teams regardless of size should be evaluating.

 

BoundlessLife.com

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]]> Thu, 24 Aug 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Francesco Lucarelli, Steve Mitchell) https://www.mmm-online.com/the-mmm-podcast/ New products in their precommercial phase must face the realities of resource constraints yet still achieve sales success. Early market synergies leveraging analytics help to optimize preparedness for initial market uptake and utilization of brands. In this discussion we’ll look at some key questions, and the corresponding approaches, that teams regardless of size should be evaluating.

 

BoundlessLife.com

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]]> Transforming Precommercial Resource Constraints Into Optimized Market Success, in partnership with Boundless Life Sciences Group Steve Madden, Francesco Lucarelli, Steve Mitchell 00:37:17 boundless life sciences, sponsored, analytics, boundless false bonus 1e3bc28c-5ad8-4032-93b5-35b77a8f418c MM+M Podcast 8.16.23: Joe Conrad's 'manly' creative may curb men's suicide Jack O’Brien interviews Cactus founder/CEO Joe Conrad about how campaigns like Man Therapy may be starting to change the trajectory of suicide among working-age men. Lecia Bushak reviews the new CSRxP poll results that show a bump in bipartisan support for legislation to curb drug costs. And the controversy over full body scans leads our healthcare social media segment, along with items on RFK Jr. and Vivek Ramaswamy on the campaign trail and TikTok’s “girl dinner” trend. 

 

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]]> Wed, 16 Aug 2023 16:54:35 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien\, Joe Conrad) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien interviews Cactus founder/CEO Joe Conrad about how campaigns like Man Therapy may be starting to change the trajectory of suicide among working-age men. Lecia Bushak reviews the new CSRxP poll results that show a bump in bipartisan support for legislation to curb drug costs. And the controversy over full body scans leads our healthcare social media segment, along with items on RFK Jr. and Vivek Ramaswamy on the campaign trail and TikTok’s “girl dinner” trend. 

 

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]]> MM+M Podcast 8.16.23: Joe Conrad's 'manly' creative may curb men's suicide Marc Iskowitz, Lecia Bushak, Jack O'Brien\, Joe Conrad 00:47:09 Jack O’Brien interviews Cactus founder/CEO Joe Conrad about the successful Men Therapy campaign. Lecia Bushak says polls reflect bipartisan support for further drug-cost legislation. And the controversy over full body scans leads our healthcare social media segment. Jack O’Brien interviews Cactus founder/CEO Joe Conrad about the successful Men Therapy campaign. Lecia Bushak says polls reflect bipartisan support for further drug-cost legislation. And the controversy over full body scans leads our healthcare social media segment. politics, pharma, medical media, cactus, medical marketing, men therapy, csrxp, mm+m false full 298 69e561e0-3af2-4cba-958e-5781726bc1b1 Meet HCPs at the point of prescribing with GoodRx for providers, a podcast presented by GoodRx Tue, 15 Aug 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Akeel Williams) https://www.mmm-online.com/the-mmm-podcast/ Meet HCPs at the point of prescribing with GoodRx for providers, a podcast presented by GoodRx Steve Madden, Akeel Williams 00:13:12 Building solutions for better health outcomes. Building solutions for better health outcomes. false bonus 48da5b98-ab2b-47d9-8666-b8b1617d16fa Going beyond AI strategy: Real Chemistry’s playbook for improving healthcare commercialization, a podcast sponsored by Real Chemistry Thu, 10 Aug 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Shankar Narayanan, Sim Simeonov, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ Going beyond AI strategy: Real Chemistry’s playbook for improving healthcare commercialization, a podcast sponsored by Real Chemistry Shankar Narayanan, Sim Simeonov, Larry Dobrow 00:32:20 In this three-part series, Real Chemistry’s Shankar Narayanan (CEO) and Sim Simeonov (CTO) peel back the layers on the transformative effects AI can have – and is having – in healthcare. In addition to sharing their five-step framework for leveraging the latest advancements in AI in healthcare commercialization, these two leaders will also discuss how they’re democratizing access to AI within Real Chemistry and explore how commercialization leaders can prepare their organizations to take better advantage of AI at every step. In this three-part series, Real Chemistry’s Shankar Narayanan (CEO) and Sim Simeonov (CTO) peel back the layers on the transformative effects AI can have – and is having – in healthcare. In addition to sharing their five-step framework for leveraging the latest advancements in AI in healthcare commercialization, these two leaders will also discuss how they’re democratizing access to AI within Real Chemistry and explore how commercialization leaders can prepare their organizations to take better advantage of AI at every step. false bonus b91d1970-00ab-48e1-8793-9e06592e5621 MM+M Podcast 8.10.23: Dr. Kemi Olugemo wants solutions for health inequities Dr. Kemi Olugemo, a philanthropist devoted to advancing global health and gender equity, highlights her work with Clinics for Life, why infant mortality remains a huge problem in America and addresses the root causes of health inequities in a sprawling discussion with Marc Iskowitz. Lecia Bushak provides an update on the state of data privacy policy when it comes to companies using consumers’ health data for marketing purposes. Meanwhile, Jack O’Brien dives into Elon Musk’s MRI, the controversy around the lobotomy-chic trend online and what shots of apple cider vinegar can do for your gut. Music by Sixieme Son.

 

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]]> Thu, 10 Aug 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Kemi Olugemo) https://www.mmm-online.com/the-mmm-podcast/ Dr. Kemi Olugemo, a philanthropist devoted to advancing global health and gender equity, highlights her work with Clinics for Life, why infant mortality remains a huge problem in America and addresses the root causes of health inequities in a sprawling discussion with Marc Iskowitz. Lecia Bushak provides an update on the state of data privacy policy when it comes to companies using consumers’ health data for marketing purposes. Meanwhile, Jack O’Brien dives into Elon Musk’s MRI, the controversy around the lobotomy-chic trend online and what shots of apple cider vinegar can do for your gut. Music by Sixieme Son.

 

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]]> MM+M Podcast 8.10.23: Dr. Kemi Olugemo wants solutions for health inequities Marc Iskowitz, Jack O'Brien, Lecia Bushak, Kemi Olugemo 00:37:06 Marc Iskowitz unpacks the root causes of health inequities in an interview with Kemi Olugemo, MD, FAAN. Lecia Bushak provides an update on the state of healthcare data privacy policy and Jack O’Brien highlights Elon Musk’s MRI along with the lobotomy-chic controversy online. Marc Iskowitz unpacks the root causes of health inequities in an interview with Kemi Olugemo, MD, FAAN. Lecia Bushak provides an update on the state of healthcare data privacy policy and Jack O’Brien highlights Elon Musk’s MRI along with the lobotomy-chic controversy online. pharma, medical media, marketing, tech, medical marketing, biotech false full 297 6e716099-054f-43c8-904d-78a988d34f0a Empowered engagement: How audience-centric strategies drive healthcare marketing success, a podcast sponsored by Swoop Wed, 9 Aug 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Glenniss Richards, Tim Callahan, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Empowered engagement: How audience-centric strategies drive healthcare marketing success, a podcast sponsored by Swoop Glenniss Richards, Tim Callahan, Jack O'Brien 00:16:37 In healthcare marketing, the most successful campaigns begin with a deep understanding of the target – who they are, where they are and how they can best be engaged – and then execute against that audience. Utilizing custom audiences built through ML/AI and real world data helps answer all those questions and, critically, creates a unique data asset exclusive to the advertiser. During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift. In healthcare marketing, the most successful campaigns begin with a deep understanding of the target – who they are, where they are and how they can best be engaged – and then execute against that audience. Utilizing custom audiences built through ML/AI and real world data helps answer all those questions and, critically, creates a unique data asset exclusive to the advertiser. During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift. false bonus 56d47f3d-7fe8-4041-90b2-03a1b8f52394 MM+M Podcast 8.3.23: Dentsu Health’s Douaihy harnesses tech to help patients feel human Dentsu Health’s Collette Douaihy, chief creative officer, describes the global team effort behind the agency’s Grand Prix winner Scrolling Therapy - the app which enables Parkinson’s patients to exercise their facial muscles while navigating social media - in conversation with Jack O’Brien. Lecia Bushak discusses the new Office of Long Covid Research and Practice, and offers an update on the battle in Congress over the drug shortage issue. And the spate of videos depicting “maternal-assisted caesarean” delivery tops our social media segment, along with items on TikTok’s #FairyFlying trend and the "Vaccinated??" meme. 

 

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]]> Fri, 4 Aug 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Collette Ddouaihy) https://www.mmm-online.com/the-mmm-podcast/ Dentsu Health’s Collette Douaihy, chief creative officer, describes the global team effort behind the agency’s Grand Prix winner Scrolling Therapy - the app which enables Parkinson’s patients to exercise their facial muscles while navigating social media - in conversation with Jack O’Brien. Lecia Bushak discusses the new Office of Long Covid Research and Practice, and offers an update on the battle in Congress over the drug shortage issue. And the spate of videos depicting “maternal-assisted caesarean” delivery tops our social media segment, along with items on TikTok’s #FairyFlying trend and the "Vaccinated??" meme. 

 

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]]> MM+M Podcast 8.3.23: Dentsu Health’s Douaihy harnesses tech to help patients feel human Marc Iskowitz, Jack O'Brien, Lecia Bushak, Collette Ddouaihy 00:38:15 In an interview with Dentsu Health’s Collette Douaihy, Jack O’Brien mines the backstory on the agency’s Cannes Pharma Lion-winning app Scrolling Therapy. Lecia Bushak discusses the launch of the federal government’s new Office of Long Covid Research and Practice. And the spate of videos depicting "maternal-assisted caesarean" deliveries tops our social media segment. In an interview with Dentsu Health’s Collette Douaihy, Jack O’Brien mines the backstory on the agency’s Cannes Pharma Lion-winning app Scrolling Therapy. Lecia Bushak discusses the launch of the federal government’s new Office of Long Covid Research and Practice. And the spate of videos depicting "maternal-assisted caesarean" deliveries tops our social media segment. medical, parkinsons, medical media, scrolling therapy, marketing, tech, medical marketing, business, dentsu health false full 296 63f7af80-7905-4f9e-941a-c6b36cf5c5c4 Effectively Engaging HCPs At the Moment of Care, in partnership with doceree Engaging HCPs in a meaningful way goes beyond banner advertising. It is important to empower HCPs with relevant information to consistently improve the health outcomes of their patients. Working with real-time data analytics enables marketers to share messages with HCPs at moments that have the greatest impact. This elevates the HCP engagement considerably, equipping prescribers to serve their patients in a more informed way. This panel of experts will explore some of the unique and innovative strategies now being employed to empower HCPs through digital technology.

 

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]]> Thu, 27 Jul 2023 14:34:51 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Harshit Jain, Egbavwe Pela) https://www.mmm-online.com/the-mmm-podcast/ Engaging HCPs in a meaningful way goes beyond banner advertising. It is important to empower HCPs with relevant information to consistently improve the health outcomes of their patients. Working with real-time data analytics enables marketers to share messages with HCPs at moments that have the greatest impact. This elevates the HCP engagement considerably, equipping prescribers to serve their patients in a more informed way. This panel of experts will explore some of the unique and innovative strategies now being employed to empower HCPs through digital technology.

 

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]]> Effectively Engaging HCPs At the Moment of Care, in partnership with doceree Lecia Bushak, Harshit Jain, Egbavwe Pela 00:26:18 sponsored, doceree false bonus 64fca895-38d9-41bd-8ef9-40606c7cc7b9 MM+M Podcast 7.26.23: Healthline’s Dr. Jenny Yu wants to shape the GLP-1 conversation Jack O’Brien talks with Dr. Jenny Yu, chief health officer at Healthline Media, about the nuance missing from the GLP-1 conversation and how marketers can reshape messaging. Lecia Bushak discusses a bill that would require HHS to better monitor AI advancements for biosecurity threats, as well as President Biden’s crackdown on insurers who avoid paying for mental healthcare. And Twitter's rebrand tops our social media segment, along with items on Bronny James’ cardiac arrest and a potentially dangerous TikTok trend involving face cleanse.

 

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]]> Wed, 26 Jul 2023 18:19:46 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jenny Yu, Jack O'Brien, Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien talks with Dr. Jenny Yu, chief health officer at Healthline Media, about the nuance missing from the GLP-1 conversation and how marketers can reshape messaging. Lecia Bushak discusses a bill that would require HHS to better monitor AI advancements for biosecurity threats, as well as President Biden’s crackdown on insurers who avoid paying for mental healthcare. And Twitter's rebrand tops our social media segment, along with items on Bronny James’ cardiac arrest and a potentially dangerous TikTok trend involving face cleanse.

 

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]]> MM+M Podcast 7.26.23: Healthline’s Dr. Jenny Yu wants to shape the GLP-1 conversation Jenny Yu, Jack O'Brien, Marc Iskowitz, Lecia Bushak 00:38:34 Jack O’Brien talks about what’s missing from the GLP-1 conversation with Healthline Media's Dr. Jenny Yu. Lecia Bushak discusses a bipartisan bill that targets the potential danger of AI in biosecurity. And Twitter’s rebrand tops our social media segment. Jack O’Brien talks about what’s missing from the GLP-1 conversation with Healthline Media's Dr. Jenny Yu. Lecia Bushak discusses a bipartisan bill that targets the potential danger of AI in biosecurity. And Twitter’s rebrand tops our social media segment. healthline media, medical media, medical marketing, glp-1 false full 295 d5cce6e1-1838-4987-8608-988f244a7af6 MM+M Podcast 7.19.23: LatAm expat Martinez reframes medical advertising globally Jack O'Brien interviews LatAm expat Marty Martinez about reframing creativity in a global context and gets the Tank Worldwide CCO’s take on whether healthcare marketing can catch up to consumer industries. Lecia Bushak’s health policy rundown covers FDA approval of the first OTC birth control pill, Biden’s move to expand HIPAA to protect abortion rights, and J&J’s drug-pricing lawsuit. And our social media segment includes an update on the Threads-Twitter rivalry, as well as items about “It’s Always Sunny” star Rob McElhenney and a TikTok mom who lost her battle with ovarian cancer. Music by Sixième Son.

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]]> Wed, 19 Jul 2023 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien interviews LatAm expat Marty Martinez about reframing creativity in a global context and gets the Tank Worldwide CCO’s take on whether healthcare marketing can catch up to consumer industries. Lecia Bushak’s health policy rundown covers FDA approval of the first OTC birth control pill, Biden’s move to expand HIPAA to protect abortion rights, and J&J’s drug-pricing lawsuit. And our social media segment includes an update on the Threads-Twitter rivalry, as well as items about “It’s Always Sunny” star Rob McElhenney and a TikTok mom who lost her battle with ovarian cancer. Music by Sixième Son.

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]]> MM+M Podcast 7.19.23: LatAm expat Martinez reframes medical advertising globally Marc Iskowitz, Lecia Bushak, Jack O'Brien 00:39:11 biopharma, pharma, communications, medical media, marcomms, tech, medical marketing, threads false full 294 b4808068-e340-4626-b494-5c336825c490 Can you picture that: Developing data visualization that resonates, a podcast presented by Spectrum Science Wed, 19 Jul 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jennifer von Glah, Chetan Vijayvergiya) https://www.mmm-online.com/the-mmm-podcast/ Can you picture that: Developing data visualization that resonates, a podcast presented by Spectrum Science Jennifer von Glah, Chetan Vijayvergiya 00:21:37 We’re in the market of communicating complex science to audiences. But in recent years, consumers’ attention spans have fallen shorter than that of a goldfish, which is less than 9 seconds. Our healthcare clients are telling nuanced scientific stories that are rooted in data, facts and a ton of research; therefore, content has to pull in creative solutions to help communicate that narrative in a digestible way. Presenting data in a visual format adds depth and emotion to the story, making it more memorable and impactful for target audiences. In this podcast, Spectrum Science Chief Scientific Officer, Chetan Vijayvergiya, and Vice President of Group Interaction Design Supervisor, Jennifer von Glahn, dive into the world of data visualization and its power to make stories sticky. We’re in the market of communicating complex science to audiences. But in recent years, consumers’ attention spans have fallen shorter than that of a goldfish, which is less than 9 seconds. Our healthcare clients are telling nuanced scientific stories that are rooted in data, facts and a ton of research; therefore, content has to pull in creative solutions to help communicate that narrative in a digestible way. Presenting data in a visual format adds depth and emotion to the story, making it more memorable and impactful for target audiences. In this podcast, Spectrum Science Chief Scientific Officer, Chetan Vijayvergiya, and Vice President of Group Interaction Design Supervisor, Jennifer von Glahn, dive into the world of data visualization and its power to make stories sticky. false bonus 1e9abfd4-56e2-4e9f-9834-db496011f45d MM+M Podcast 7.12.23: Lacek’s MacGibbon on how health brands can regain loyalty People have become more agnostic to healthcare brands. Lacek Group’s Tess MacGibbon,  director of thought leadership and healthcare, tells Jack O’Brien about opportunities for regaining loyalty among health brands, from clinical trials and biopharma companies to payers and health systems. Lecia Bushak discusses the White House’s new plan to tackle the deadly crisis posed by people overdosing on xylazine combined with fentanyl. And the new Threads-Twitter rivalry, and its possible implications for medical marketing, headlines our social media segment.

 

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]]> Wed, 12 Jul 2023 16:11:36 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Tess MacGibbon) https://www.mmm-online.com/the-mmm-podcast/ People have become more agnostic to healthcare brands. Lacek Group’s Tess MacGibbon,  director of thought leadership and healthcare, tells Jack O’Brien about opportunities for regaining loyalty among health brands, from clinical trials and biopharma companies to payers and health systems. Lecia Bushak discusses the White House’s new plan to tackle the deadly crisis posed by people overdosing on xylazine combined with fentanyl. And the new Threads-Twitter rivalry, and its possible implications for medical marketing, headlines our social media segment.

 

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]]> MM+M Podcast 7.12.23: Lacek’s MacGibbon on how health brands can regain loyalty Marc Iskowitz, Jack O'Brien, Lecia Bushak, Tess MacGibbon 00:36:26 Lacek Group’s Tess MacGibbon tells Jack O’Brien about opportunities for building loyalty among health brands. Lecia Bushak discusses the White House’s new plan to tackle the “tranq” overdose crisis. And the new Threads-Twitter rivalry headlines our social media segment. Lacek Group’s Tess MacGibbon tells Jack O’Brien about opportunities for building loyalty among health brands. Lecia Bushak discusses the White House’s new plan to tackle the “tranq” overdose crisis. And the new Threads-Twitter rivalry headlines our social media segment. pharma, loyalty, twitter, logan paul, medical marketing, threads, lacek group, medical medai, mm+m false full 293 f9e0e6e2-53b4-4828-ac7e-c0d5c95b391e MM+M Podcast 7.6.23: James Sharman on building Haleon’s data flywheel Jack O’Brien speaks with Haleon’s James Sharman, performance and content marketing lead for northern Europe, about the Centrum brand’s online vitamin quiz, creating a flywheel effect, and the privacy aspects of data collection. Lecia Bushak highlights some of Congress’ main legislative priorities for healthcare, and why pharmacy benefit manager (PBM) reform is likely to remain top of mind through year’s end. And another influencer loses their healthcare endorsements, plus two other notable items in our social media segment. Music by Sixième Son.

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]]> Thu, 6 Jul 2023 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, James Sharman) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien speaks with Haleon’s James Sharman, performance and content marketing lead for northern Europe, about the Centrum brand’s online vitamin quiz, creating a flywheel effect, and the privacy aspects of data collection. Lecia Bushak highlights some of Congress’ main legislative priorities for healthcare, and why pharmacy benefit manager (PBM) reform is likely to remain top of mind through year’s end. And another influencer loses their healthcare endorsements, plus two other notable items in our social media segment. Music by Sixième Son.

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]]> MM+M Podcast 7.6.23: James Sharman on building Haleon’s data flywheel Marc Iskowitz, Jack O'Brien, Lecia Bushak, James Sharman 00:29:54 Jack O’Brien interviews Haleon’s James Sharman on how the consumer health company’s Centrum brand has used an online quiz to build its zero- and first-party data stores. Lecia Bushak offers a healthcare legislative update as lawmakers prepare to go on summer break. And another influencer loses their healthcare endorsements in our social media segment. Jack O’Brien interviews Haleon’s James Sharman on how the consumer health company’s Centrum brand has used an online quiz to build its zero- and first-party data stores. Lecia Bushak offers a healthcare legislative update as lawmakers prepare to go on summer break. And another influencer loses their healthcare endorsements in our social media segment. medical marketing false full 292 cd5710f8-b076-47ca-8e0e-ad77409f9312 How ML/AI and RWD are redefining TV advertising for pharma marketers, a podcast presented by Swoop Fri, 30 Jun 2023 13:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ How ML/AI and RWD are redefining TV advertising for pharma marketers, a podcast presented by Swoop The MM+M Podcast 00:14:55 Kurt Robinson, Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry. Pharmaceutical advertising's traditional reliance on demographic data to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized marketing mix. By utilizing brand-exclusive audiences built using ML/AI and real world data that are higher in audience quality, healthcare marketers can optimize their TV advertising reach and frequency for improved engagement and increased script lift. Kurt Robinson, Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry. Pharmaceutical advertising's traditional reliance on demographic data to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized marketing mix. By utilizing brand-exclusive audiences built using ML/AI and real world data that are higher in audience quality, healthcare marketers can optimize their TV advertising reach and frequency for improved engagement and increased script lift. false bonus 4c7328cc-b431-4c81-9a7d-a10a0bd1d4ab How video is transforming patient engagement through storytelling and personal experience, a podcast presented by Digital Health Networks Thu, 29 Jun 2023 18:48:11 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ How video is transforming patient engagement through storytelling and personal experience, a podcast presented by Digital Health Networks The MM+M Podcast 00:38:06 As with other industries, consumers are expecting more than advertising from pharmaceutical brands to engage and maintain a relationship. Patients increasingly look beyond the clinical message to meaningful stories they can relate to in a way that is personal and inspirational. They look to stories that give them hope and demonstrate they are part of a community managing their disease, and encourage them to thrive. Video is transforming the relationship with the patient, becoming more recognized and utilized by both major television networks and film distribution companies addressing healthcare issues. This panel will explore how the industry is evolving and effective ways to engage patients using this important medium. As with other industries, consumers are expecting more than advertising from pharmaceutical brands to engage and maintain a relationship. Patients increasingly look beyond the clinical message to meaningful stories they can relate to in a way that is personal and inspirational. They look to stories that give them hope and demonstrate they are part of a community managing their disease, and encourage them to thrive. Video is transforming the relationship with the patient, becoming more recognized and utilized by both major television networks and film distribution companies addressing healthcare issues. This panel will explore how the industry is evolving and effective ways to engage patients using this important medium. false bonus 929be463-f640-4341-be07-3e0b2f4dce39 Implementing an answer first approach for commercialization – how AI & predictive modeling can elevate brands today, a podcast presented by Boundless Thu, 29 Jun 2023 17:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Implementing an answer first approach for commercialization – how AI & predictive modeling can elevate brands today, a podcast presented by Boundless The MM+M Podcast 00:25:40 The need for commercial marketing teams to understand and better be prepared for their future market conditions is ever more pressing with budgets tightening and competition growing. Those who are able to maximize AI and predictive modeling to shape their journeys and drive towards the answers needed can accelerate growth and ultimate market penetration. The need for commercial marketing teams to understand and better be prepared for their future market conditions is ever more pressing with budgets tightening and competition growing. Those who are able to maximize AI and predictive modeling to shape their journeys and drive towards the answers needed can accelerate growth and ultimate market penetration. false bonus 308d732d-4bf1-42e8-89bd-887bb1f26c44 MM+M Podcast 6.29.23: How Black Americans are taking greater charge of their health Jack O'Brien interviews Tayla Mahmud and Mark Westall about M Booth Health’s “Chosen Circles” study on how Black Americans are taking greater charge of their health via trusted personal networks. Lecia Bushak discusses lawmaker and lobbying efforts to extend Medicare coverage to obesity drugs, as well as Bernie Sanders’ latest push to regulate drug pricing. And Jack cues up three topics for our healthcare social media segment: Andy Cohen and “Real Housewives of Ozempic,” Aaron Rodgers at a psychedelics conference, and how doctors are the most popular profession on TikTok. 

 

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]]> Thu, 29 Jun 2023 16:01:29 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien interviews Tayla Mahmud and Mark Westall about M Booth Health’s “Chosen Circles” study on how Black Americans are taking greater charge of their health via trusted personal networks. Lecia Bushak discusses lawmaker and lobbying efforts to extend Medicare coverage to obesity drugs, as well as Bernie Sanders’ latest push to regulate drug pricing. And Jack cues up three topics for our healthcare social media segment: Andy Cohen and “Real Housewives of Ozempic,” Aaron Rodgers at a psychedelics conference, and how doctors are the most popular profession on TikTok. 

 

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]]> MM+M Podcast 6.29.23: How Black Americans are taking greater charge of their health Marc Iskowitz, Jack O'Brien, Lecia Bushak 00:39:26 Jack O'Brien interviews M Booth Health’s Tayla Mahmud and Mark Westall about how Black Americans navigate health decisions. Lecia Bushak discusses the effort to extend Medicare coverage to weight-loss drugs. And Aaron Rodgers’ comments at a recent psychedelics conference headline our healthcare social media segment. Jack O'Brien interviews M Booth Health’s Tayla Mahmud and Mark Westall about how Black Americans navigate health decisions. Lecia Bushak discusses the effort to extend Medicare coverage to weight-loss drugs. And Aaron Rodgers’ comments at a recent psychedelics conference headline our healthcare social media segment. pharma, medical media, tech, medical marketing, biotech false full 291 bbf3a842-69c1-4f8a-9857-645da3db7b5f Agency 100 Studio Session: Beyond the bot: Improving omnichannel patient and HCP engagement with conversational AI, a podcast presented by IPG Health Thu, 29 Jun 2023 11:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Beyond the bot: Improving omnichannel patient and HCP engagement with conversational AI, a podcast presented by IPG Health The MM+M Podcast 00:42:22 In the past few years, voice and chat virtual assistants have been deployed within every single top 20 life science organization. Virtual assistants are projected to handle 75-90% of healthcare & banking queries by 2025 and are currently being created for an array of patient needs including diabetes education, oncology treatment on-boarding, and financial assistance for arthritis medications. Today we’ll discuss the evolution of conversational AI in healthcare, current trends, and that hot topic that people can’t stop talking about, generative AI. In the past few years, voice and chat virtual assistants have been deployed within every single top 20 life science organization. Virtual assistants are projected to handle 75-90% of healthcare & banking queries by 2025 and are currently being created for an array of patient needs including diabetes education, oncology treatment on-boarding, and financial assistance for arthritis medications. Today we’ll discuss the evolution of conversational AI in healthcare, current trends, and that hot topic that people can’t stop talking about, generative AI. false bonus 43886904-360d-4e40-9fce-39b5d606fbbe DE+I: What’s working in healthcare?, a podcast presented by GoodRx Wed, 28 Jun 2023 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ DE+I: What’s working in healthcare?, a podcast presented by GoodRx The MM+M Podcast 00:17:12 Healthcare has a lot to gain from a more equitable approach. Healthcare has a lot to gain from a more equitable approach. false bonus 8ae8613a-65cb-4e87-80cc-5aa2e28dd8ae Helping patients see around corners creates niche audiences at scale: An interview with CEO and co-founder of MyHealthTeam, Eric Peacock, a podcast presented by MyHealthTeam Wed, 28 Jun 2023 12:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Helping patients see around corners creates niche audiences at scale: An interview with CEO and co-founder of MyHealthTeam, Eric Peacock, a podcast presented by MyHealthTeam The MM+M Podcast 00:27:09 Patient journeys are rarely a straight line that are easily predictable, but “predictability” is exactly the thing patients most want. By using zero party data it is possible to help patients “see around the corner” and understand what is coming next whether they are in relapse, remission, or newly diagnosed. This level of personalization can only effectively be done with zero party data and enables pharma marketers to develop trusted, authentic relationships with patients. Listen to Eric Peacock, CEO and Co-founder of MyHealthTeam, a portfolio of 50 condition-based communities, speak to what their audience of 18 million patients want--and, how brands can use permission-based data to reach niche audiences at scale. Patient journeys are rarely a straight line that are easily predictable, but “predictability” is exactly the thing patients most want. By using zero party data it is possible to help patients “see around the corner” and understand what is coming next whether they are in relapse, remission, or newly diagnosed. This level of personalization can only effectively be done with zero party data and enables pharma marketers to develop trusted, authentic relationships with patients. Listen to Eric Peacock, CEO and Co-founder of MyHealthTeam, a portfolio of 50 condition-based communities, speak to what their audience of 18 million patients want--and, how brands can use permission-based data to reach niche audiences at scale. false bonus a3c77d81-843d-4c79-a6db-be9cf3619354 Agency 100 Studio Session: The 4 active pillars of agency strategy, a podcast presented by RevHealth Wed, 28 Jun 2023 12:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: The 4 active pillars of agency strategy, a podcast presented by RevHealth The MM+M Podcast 00:24:08 Today’s healthcare communication space provides multiple facets to present value for audiences. RevHealth has developed the Strategy practice to meet the needs of our clients’ products and deliver services that perform in market. The 4 main elements of the agency Strategy Model: Brand Strategy, Medical Strategy, Access Strategy, Omnichannel Strategy: The pharmaceutical and biotech landscape is changing—Strategy is advancing as quickly with nuances based on category needs, the maturity of the brands being serviced, and markets that value distinctly different solutions. RevHealth has developed a structure to address this focused on 4 pillars in variable mixes to address all of our clients’ needs. Today’s healthcare communication space provides multiple facets to present value for audiences. RevHealth has developed the Strategy practice to meet the needs of our clients’ products and deliver services that perform in market. The 4 main elements of the agency Strategy Model: Brand Strategy, Medical Strategy, Access Strategy, Omnichannel Strategy: The pharmaceutical and biotech landscape is changing—Strategy is advancing as quickly with nuances based on category needs, the maturity of the brands being serviced, and markets that value distinctly different solutions. RevHealth has developed a structure to address this focused on 4 pillars in variable mixes to address all of our clients’ needs. false bonus cc6b3061-1895-463c-bd6a-9a9221e751e2 Agency 100 Studio Session: Designing the modern health experience, a podcast presented by ConcentricLife Wed, 28 Jun 2023 11:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Designing the modern health experience, a podcast presented by ConcentricLife The MM+M Podcast 00:32:01 “Experience” is a word that has a number of different meanings. But at the end of the day, our industry should be delivering more meaningful and compelling experiences between brands and their audiences. We discuss ConcentricLife’s POV on this craft, and share examples of what makes a truly great experience. “Experience” is a word that has a number of different meanings. But at the end of the day, our industry should be delivering more meaningful and compelling experiences between brands and their audiences. We discuss ConcentricLife’s POV on this craft, and share examples of what makes a truly great experience. false bonus c5b64bca-83b9-416e-a5ae-424f098566a5 Level up your audience segmentation, a podcast presented by PurpleLab Tue, 27 Jun 2023 15:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Level up your audience segmentation, a podcast presented by PurpleLab The MM+M Podcast 00:24:47 Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this vodcast to learn more about precise audience segmentation and gain valuable insights you can apply to make your campaigns go the extra mile. Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this vodcast to learn more about precise audience segmentation and gain valuable insights you can apply to make your campaigns go the extra mile. false bonus bf9ca3ca-c9c8-465c-a457-fd447289f589 Agency 100 Studio Session: Letting science lead: Data, insights, action, a podcast presented by BGB Group Mon, 26 Jun 2023 14:41:17 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Letting science lead: Data, insights, action, a podcast presented by BGB Group The MM+M Podcast 00:19:11 Meet BGB Group’s SCHEMA + SCIOD. Meet BGB Group’s SCHEMA + SCIOD. false bonus a2754dbb-f01c-4630-b983-997395ff949d Agency 100 Studio Session: Marketing attribution comes of age in pharma, a podcast presented by AbelsonTaylor Thu, 22 Jun 2023 15:04:16 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Marketing attribution comes of age in pharma, a podcast presented by AbelsonTaylor The MM+M Podcast 00:16:29 Rebecca Visconti has spent her career using data science to help brands figure out which promotional tools are paying their way and which aren't. Now she's taken her talents to healthcare and pharma, a space not previously noted for sophistication in marketing attribution. Rebecca takes us through how her agency, AbelsonTaylor, is helping pharma brands track and measure the impact of each touchpoint with their healthcare practitioner audiences, and the surprises those brands have encountered along the way. Rebecca Visconti has spent her career using data science to help brands figure out which promotional tools are paying their way and which aren't. Now she's taken her talents to healthcare and pharma, a space not previously noted for sophistication in marketing attribution. Rebecca takes us through how her agency, AbelsonTaylor, is helping pharma brands track and measure the impact of each touchpoint with their healthcare practitioner audiences, and the surprises those brands have encountered along the way. false bonus 562552cf-54f4-44e7-8255-cf4891abe383 Uniting fronts: How aligning HCP and DTC marketing can drive Rx lift and improve patient outcomes, a podcast presented by Swoop Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world data and social determinants of health, Swoop provides actionable insight into HCP and DTC behavior, enabling tailored reach with brand exclusive audiences across any channel and allowing marketers to benefit from a true omnichannel solution.

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]]> Thu, 22 Jun 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world data and social determinants of health, Swoop provides actionable insight into HCP and DTC behavior, enabling tailored reach with brand exclusive audiences across any channel and allowing marketers to benefit from a true omnichannel solution.

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]]> Uniting fronts: How aligning HCP and DTC marketing can drive Rx lift and improve patient outcomes, a podcast presented by Swoop The MM+M Podcast 00:18:34 Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+M to discuss the increased benefits to both marketers and patients when campaigns align. Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+M to discuss the increased benefits to both marketers and patients when campaigns align. false bonus 649f77c6-f3b4-41b8-b315-a58a95bb5b2b MM+M Podcast 6.21.23: Arrakis’ Jennifer Petter a boost for biopharma pride Jack O’Brien interviews Arrakis Therapeutics founder/CIO Jennifer Petter, one of the few openly trans leaders in biopharma, about how the biopharma industry can advance the struggle for LGBTQIA+ progress. Marc Iskowitz catches up with MM+M's editor-in-chief, Larry Dobrow, who’s on location in Cannes this week, for his impressions of the Lions Health and Pharma award winners and other observations.

 

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Music by  Sixième Son.

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]]> Wed, 21 Jun 2023 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Jennifer Petter) https://www.mmm-online.com/the-mmm-podcast/ Jack O’Brien interviews Arrakis Therapeutics founder/CIO Jennifer Petter, one of the few openly trans leaders in biopharma, about how the biopharma industry can advance the struggle for LGBTQIA+ progress. Marc Iskowitz catches up with MM+M's editor-in-chief, Larry Dobrow, who’s on location in Cannes this week, for his impressions of the Lions Health and Pharma award winners and other observations.

 

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]]> MM+M Podcast 6.21.23: Arrakis’ Jennifer Petter a boost for biopharma pride Marc Iskowitz, Jack O'Brien, Jennifer Petter 00:36:23 Jack O’Brien interviews Arrakis Therapeutics’ Jennifer Petter for her thoughts on LGBTQIA+ progress, as well as the ongoing debate around trans issues in America. Marc Iskowitz catches up with MM+M's editor-in-chief, Larry Dobrow, who’s on location in Cannes for the Lions Health and Pharma awards. Jack O’Brien interviews Arrakis Therapeutics’ Jennifer Petter for her thoughts on LGBTQIA+ progress, as well as the ongoing debate around trans issues in America. Marc Iskowitz catches up with MM+M's editor-in-chief, Larry Dobrow, who’s on location in Cannes for the Lions Health and Pharma awards. cannes, pharma, medical media, marcomms, medical marketing, biotech false full 290 541f6381-b172-4370-8ae3-87d37db8a186 Agency 100 Studio Session: 3 digital prescriptions for better planning in 2023, a podcast presented by Pixacore Pixacore is a digital-first agency that partners with a broad range of commercial, medical, MarTech, and corporate teams to deliver innovative thinking that is creative, strategically based, responsibly implemented, and results-oriented.

Leading with experience

We deliver impactful customer experiences (CX) at moments that matter.

Pixacore disrupts typical approaches to address the needs of HCPs and patients with diverse, insight-driven solutions. From the behavioral insights behind customer journeys to digital transformation, we put your customers' experience at the center of every decision.

 

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]]> Wed, 21 Jun 2023 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Pixacore is a digital-first agency that partners with a broad range of commercial, medical, MarTech, and corporate teams to deliver innovative thinking that is creative, strategically based, responsibly implemented, and results-oriented.

Leading with experience

We deliver impactful customer experiences (CX) at moments that matter.

Pixacore disrupts typical approaches to address the needs of HCPs and patients with diverse, insight-driven solutions. From the behavioral insights behind customer journeys to digital transformation, we put your customers' experience at the center of every decision.

 

Check us out at: mmm-online.com

 

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]]> Agency 100 Studio Session: 3 digital prescriptions for better planning in 2023, a podcast presented by Pixacore The MM+M Podcast 00:26:00 Our multi-industry experience solves for the omnichannel age Our multi-industry experience solves for the omnichannel age false bonus f5ffb277-c167-4ab2-b370-26890c41927e Agency 100 Studio Session: Culture is a winning business strategy, a podcast presented by ClinicalMind Wed, 21 Jun 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Culture is a winning business strategy, a podcast presented by ClinicalMind The MM+M Podcast 00:29:58 Jeanne Martel founded ClinicalMind with the idea that a great company culture is a winning business strategy. In this conversation we’ll talk about culture, what makes great culture work, and the impact it can have on a company, its people, and for its clients. Jeanne Martel founded ClinicalMind with the idea that a great company culture is a winning business strategy. In this conversation we’ll talk about culture, what makes great culture work, and the impact it can have on a company, its people, and for its clients. false bonus ec142147-929f-433b-a330-b48bb5e87bac Agency 100 Studio Session: How Lumanity is accelerating and optimizing access to medical advances: The origin, mission, and vision of a rising industry powerhouse, a podcast presented by Lumanity Wed, 21 Jun 2023 11:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: How Lumanity is accelerating and optimizing access to medical advances: The origin, mission, and vision of a rising industry powerhouse, a podcast presented by Lumanity The MM+M Podcast 00:20:20 Join us for an insightful interview with Lumanity, making their debut among the MM+M Top 100 agencies this year. Discover how Lumanity has emerged as a global leader in a highly competitive market. Listen in to hear what’s behind the new branding and their recipe for success that is equal parts talent and technology. Join us for an insightful interview with Lumanity, making their debut among the MM+M Top 100 agencies this year. Discover how Lumanity has emerged as a global leader in a highly competitive market. Listen in to hear what’s behind the new branding and their recipe for success that is equal parts talent and technology. false bonus d6925637-11be-4f00-a362-2bd17009eab2 Agency 100 Studio Session: Powered by AI + ideas, a podcast presented by Real Chemistry Wed, 21 Jun 2023 11:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Powered by AI + ideas, a podcast presented by Real Chemistry The MM+M Podcast 00:29:30 This podcast features an interview with Larry Dobrow at MM+M and Real Chemistry’s Frank Mazzola, Chief Creative Officer and Ari Srinivasan, Group EVP, Data & AI Solutions, to discuss how artificial intelligence and innovative ideas can work together to improve healthcare. Real Chemistry is a leader in this field, utilizing AI to develop data-driven insights about healthcare marketing. Through the combination of AI and creative ideas, Real Chemistry has been able to provide the best results for their clients, combining data-driven insights with creative ideas to create meaningful solutions. By bringing together the best of both worlds, Real Chemistry has been able to improve the standard of healthcare marketing. This podcast will explore the potential of AI and ideas and how they can work together to create the best possible outcomes within healthcare. This podcast features an interview with Larry Dobrow at MM+M and Real Chemistry’s Frank Mazzola, Chief Creative Officer and Ari Srinivasan, Group EVP, Data & AI Solutions, to discuss how artificial intelligence and innovative ideas can work together to improve healthcare. Real Chemistry is a leader in this field, utilizing AI to develop data-driven insights about healthcare marketing. Through the combination of AI and creative ideas, Real Chemistry has been able to provide the best results for their clients, combining data-driven insights with creative ideas to create meaningful solutions. By bringing together the best of both worlds, Real Chemistry has been able to improve the standard of healthcare marketing. This podcast will explore the potential of AI and ideas and how they can work together to create the best possible outcomes within healthcare. false bonus 873ac510-74f8-4709-82bf-b3d792876371 Agency 100 Studio Session: How to be transformational in times of transformation? The exciting times of medical communications., a podcast presented by Healthcare Consultancy Group Tue, 20 Jun 2023 15:18:08 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: How to be transformational in times of transformation? The exciting times of medical communications., a podcast presented by Healthcare Consultancy Group The MM+M Podcast 00:29:35 In a time of transformation for medical communications, this brings great opportunity for pharma and agencies alike. To lead transformation, pharma and agencies need to be built for transformation. Learn how medical communications is transforming and how HCG is setting up its clients and itself to be drivers of this transformation. In a time of transformation for medical communications, this brings great opportunity for pharma and agencies alike. To lead transformation, pharma and agencies need to be built for transformation. Learn how medical communications is transforming and how HCG is setting up its clients and itself to be drivers of this transformation. false bonus 1d2e2dcf-e217-4cea-9e79-7374177ee8b5 Reaching underserved patients with the health content they need, a podcast presented by Phreesia Tue, 20 Jun 2023 15:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Reaching underserved patients with the health content they need, a podcast presented by Phreesia The MM+M Podcast 00:24:01 Historically marginalized groups often face barriers to accessing healthcare, from cultural and language differences to economic and geographic disadvantages. And because of these barriers, patients in these communities don’t always get the health content, resources and support they need. Effectively reaching and activating these patients to participate in healthcare decision-making requires a concerted effort not only to tailor content so that it resonates with their experiences, but also to remove barriers to education and access. This podcast will explore strategies that can move the needle and improve health equity for patients in underserved communities.  Historically marginalized groups often face barriers to accessing healthcare, from cultural and language differences to economic and geographic disadvantages. And because of these barriers, patients in these communities don’t always get the health content, resources and support they need. Effectively reaching and activating these patients to participate in healthcare decision-making requires a concerted effort not only to tailor content so that it resonates with their experiences, but also to remove barriers to education and access. This podcast will explore strategies that can move the needle and improve health equity for patients in underserved communities.  partner content false bonus fbee5f03-84ba-46cf-afea-898348fa9808 Part Two: The future of HCP engagement: How next-best action strategies use artificial intelligence to elevate today’s omnichannel approaches, a podcast presented by OptimizeRx HCPs are tired of generic, non-personalized marketing content — what drives engagement is adding value, not noise, to care decisions. But meeting this physician need requires more than just the right brand content — it also requires the reach, data and real-time precision to coordinate where, when, and what brand information is being delivered — a “next-best action” approach. In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses what next-best action strategies are, and how life science brands can harness artificial intelligence and real-world data to increase the efficacy and efficiency of HCP engagement programs, driving better ROI from marketing investments.

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]]> Tue, 20 Jun 2023 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ HCPs are tired of generic, non-personalized marketing content — what drives engagement is adding value, not noise, to care decisions. But meeting this physician need requires more than just the right brand content — it also requires the reach, data and real-time precision to coordinate where, when, and what brand information is being delivered — a “next-best action” approach. In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses what next-best action strategies are, and how life science brands can harness artificial intelligence and real-world data to increase the efficacy and efficiency of HCP engagement programs, driving better ROI from marketing investments.

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]]> Part Two: The future of HCP engagement: How next-best action strategies use artificial intelligence to elevate today’s omnichannel approaches, a podcast presented by OptimizeRx The MM+M Podcast 00:14:19 In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses what next-best action strategies are and more. In part two of our series on driving clinical engagement and patient acquisition, OptimizeRx CCO Steve Silvestro discusses what next-best action strategies are and more. false bonus 8d9a4076-0894-4d16-8804-90f471255c94 Agency 100 Studio Session: The voice of customer experience (CX), a podcast presented by Avant Healthcare Tue, 20 Jun 2023 12:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: The voice of customer experience (CX), a podcast presented by Avant Healthcare The MM+M Podcast 00:17:32 Are HCPs really listening to you? Understanding your offering in an actionable way? Or is your message getting lost in a sea of sameness across crowded channels? At Avant Healthcare, we focus on ensuring our customers' message is not only heard, but amplified and actioned. How? Our latest endeavor takes the idea of true customer experience (CX) and multiplies it by three. Three tenured pharmaceutical marketers come together to create a new focus on how we at Avant Healthcare service our customers. Meet the new CX Officers: Trina Stonner, Todd Wright and Patrick Kelley. Are HCPs really listening to you? Understanding your offering in an actionable way? Or is your message getting lost in a sea of sameness across crowded channels? At Avant Healthcare, we focus on ensuring our customers' message is not only heard, but amplified and actioned. How? Our latest endeavor takes the idea of true customer experience (CX) and multiplies it by three. Three tenured pharmaceutical marketers come together to create a new focus on how we at Avant Healthcare service our customers. Meet the new CX Officers: Trina Stonner, Todd Wright and Patrick Kelley. false bonus 4aac2852-1aaa-4fbc-9079-9b4576357d78 Part One: Every message, everywhere, all at once: New survey insights on what physicians really want – and need – from life science brands, a podcast presented by OptimizeRx Life science manufacturers are embracing digital strategies to better reach and engage physicians with their brand content. But how effective are their current approaches at delivering the information physicians need — when they it — to feel comfortable prescribing? OptimizeRx surveyed 120+ physicians across six specialty areas, and learned HCPs are actively seeking brand content across a wide variety of channels, yet still struggling with information gaps. Join OptimizeRx’s SVP of Marketing, Maria Cipicchio, for part one of our series on driving clinical engagement and patient acquisition, and take a deep dive into new insights on when, where, and how physicians want to receive brand communications, plus key takeaways for pharma and medical device marketers.

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]]> Thu, 15 Jun 2023 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Life science manufacturers are embracing digital strategies to better reach and engage physicians with their brand content. But how effective are their current approaches at delivering the information physicians need — when they it — to feel comfortable prescribing? OptimizeRx surveyed 120+ physicians across six specialty areas, and learned HCPs are actively seeking brand content across a wide variety of channels, yet still struggling with information gaps. Join OptimizeRx’s SVP of Marketing, Maria Cipicchio, for part one of our series on driving clinical engagement and patient acquisition, and take a deep dive into new insights on when, where, and how physicians want to receive brand communications, plus key takeaways for pharma and medical device marketers.

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]]> Part One: Every message, everywhere, all at once: New survey insights on what physicians really want – and need – from life science brands, a podcast presented by OptimizeRx The MM+M Podcast 00:16:11 Join OptimizeRx’s SVP of Marketing, Maria Cipicchio, for part one of our series on driving clinical engagement and patient acquisition. Join OptimizeRx’s SVP of Marketing, Maria Cipicchio, for part one of our series on driving clinical engagement and patient acquisition. false bonus e7a2952d-29eb-4fbd-89fc-218a1dcec7b3 GoodRx Health is the one-stop shop for patients — and pharma, a podcast presented by GoodRx Thu, 15 Jun 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ GoodRx Health is the one-stop shop for patients — and pharma, a podcast presented by GoodRx The MM+M Podcast 00:17:27 false bonus fbcd85f9-4007-477f-a97f-19fd9c37a03d Agency 100 Studio Session: Unleashing the power of purpose in pharma brands, a podcast presented by Juice Pharma Worldwide Thu, 15 Jun 2023 10:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Unleashing the power of purpose in pharma brands, a podcast presented by Juice Pharma Worldwide The MM+M Podcast 00:18:43 Hear how Juice Pharma Worldwide catalyzes the potential charge of molecules into kinetic brand energy. Hear how Juice Pharma Worldwide catalyzes the potential charge of molecules into kinetic brand energy. false bonus 7a6957d7-916a-4a8f-829e-cfc22047aa9a Agency 100 Studio Session: Why agencies need to evolve now, a podcast presented by CrowdPharm Thu, 15 Jun 2023 09:45:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Why agencies need to evolve now, a podcast presented by CrowdPharm The MM+M Podcast 00:25:45 Since advertising agencies first appeared, great ideas have been table stakes for firms to be able to successfully support clients and their brands. Today’s environment requires dramatic transformation if agencies are going to be able to continue to deliver. Since advertising agencies first appeared, great ideas have been table stakes for firms to be able to successfully support clients and their brands. Today’s environment requires dramatic transformation if agencies are going to be able to continue to deliver. false bonus 9b760dbb-685f-4ad8-86db-acc9e4f3257a Agency 100 Studio Session: Benchworks: The power of the pivot, a podcast presented by Benchworks Thu, 15 Jun 2023 09:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Benchworks: The power of the pivot, a podcast presented by Benchworks The MM+M Podcast 00:11:28 false bonus d1a876cf-8b0b-4309-afab-1daefccc1569 Agency 100 Studio Session: Breaking through the HCP clutter with data-driven, personalized omnichannel engagement, a podcast presented by Relevate Wed, 14 Jun 2023 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Breaking through the HCP clutter with data-driven, personalized omnichannel engagement, a podcast presented by Relevate The MM+M Podcast 00:28:18 In this Agency 100 Studio Session, MM+M's editor-at-large Marc Iskowitz is joined by Relevate Health's CEO, Tim Pantello, and vice president, corporate development, Julie Granberry. In this Agency 100 Studio Session, MM+M's editor-at-large Marc Iskowitz is joined by Relevate Health's CEO, Tim Pantello, and vice president, corporate development, Julie Granberry. false bonus ac500827-d968-4ed5-8737-2b0cbdbabd65 Agency 100 Studio Session: The future of generative AI in pharma marketing, a podcast presented by AbelsonTaylor Wed, 14 Jun 2023 09:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: The future of generative AI in pharma marketing, a podcast presented by AbelsonTaylor The MM+M Podcast 00:17:55 Generative AI creates both opportunities and challenges for Pharma Marketers. The ability to streamline marketing activities and create faster and more effective marketing strategies must also match your organization’s comfort level with this emerging technology. This podcast will uncover the best areas for marketers to become more efficient and creative but also provide an understanding of privacy laws, intellectual property protection and how to bring all your teams together to maximize the benefits while reducing risks. Generative AI creates both opportunities and challenges for Pharma Marketers. The ability to streamline marketing activities and create faster and more effective marketing strategies must also match your organization’s comfort level with this emerging technology. This podcast will uncover the best areas for marketers to become more efficient and creative but also provide an understanding of privacy laws, intellectual property protection and how to bring all your teams together to maximize the benefits while reducing risks. false bonus 126b3dad-2a21-4ddb-b48d-c3d8bfdea056 Lessons in Leadership with GoodRx’s Bansi Nagji, a podcast presented by GoodRx Tue, 13 Jun 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Lessons in Leadership with GoodRx’s Bansi Nagji, a podcast presented by GoodRx The MM+M Podcast 00:12:45 DE+I efforts benefit everyone in the health ecosystem. DE+I efforts benefit everyone in the health ecosystem. false bonus 8d1d5698-82df-46ac-a2c7-8cf42e7f4378 Agency 100 Studio Session: Gone is the traditional agency; in is the agency hybrid, a podcast presented by i2 Vision Tue, 13 Jun 2023 11:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Gone is the traditional agency; in is the agency hybrid, a podcast presented by i2 Vision The MM+M Podcast 00:29:35 The days of the traditional agency model are dying. Hybrid agencies offering services that include strategy, data analytics and technology and position themselves as an extension of a client’s marketing team have the greatest opportunity for success. These hybrids are better equipped to provide personalized and integrated solutions that meet the evolving needs of their clients. The days of the traditional agency model are dying. Hybrid agencies offering services that include strategy, data analytics and technology and position themselves as an extension of a client’s marketing team have the greatest opportunity for success. These hybrids are better equipped to provide personalized and integrated solutions that meet the evolving needs of their clients. false bonus ce4d2ba4-8daa-426e-95bc-b15f4fcde6f3 Agency 100 Studio Session: How to effectively and authentically apply DEI within an agency, a podcast presented by CMI Media Group and Compas Tue, 13 Jun 2023 10:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: How to effectively and authentically apply DEI within an agency, a podcast presented by CMI Media Group and Compas The MM+M Podcast 00:13:23 At CMI Media Group and Compas, the approach to diversity, equity, and inclusion is strategic and unique. Join Julia Missaggia, Chief People Officer and Carla Edmunds, VP, Media as they share insights into how to build an inclusive culture for employees, how to drive clients to think about inclusive media and impact underserved populations, and why a diverse network of partners is a critical piece of the puzzle. At CMI Media Group and Compas, the approach to diversity, equity, and inclusion is strategic and unique. Join Julia Missaggia, Chief People Officer and Carla Edmunds, VP, Media as they share insights into how to build an inclusive culture for employees, how to drive clients to think about inclusive media and impact underserved populations, and why a diverse network of partners is a critical piece of the puzzle. false bonus 2a8b4038-62c5-4bf4-b10d-bb88d74f1e96 Agency 100 Studio Session: Driving a New Digital Revolution: Making innovation actionable, a podcast presented by Propeller Tue, 13 Jun 2023 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Driving a New Digital Revolution: Making innovation actionable, a podcast presented by Propeller The MM+M Podcast 00:24:52 Everyone wants to do the next big thing when it comes to innovation, but making it tangible and ensuring that it will actually make an impact for the customer, takes a different level of strategy and a unique vision for digital as the essence of marketing. In this episode of Agency 100 Studio Sessions, Charlie Flax, Founder & CEO of Propeller, talks about the approach for making innovation actionable and achievable—from driving a people-first culture to doing AI-firsts. Everyone wants to do the next big thing when it comes to innovation, but making it tangible and ensuring that it will actually make an impact for the customer, takes a different level of strategy and a unique vision for digital as the essence of marketing. In this episode of Agency 100 Studio Sessions, Charlie Flax, Founder & CEO of Propeller, talks about the approach for making innovation actionable and achievable—from driving a people-first culture to doing AI-firsts. false bonus e0157a16-8386-4718-b85f-165ad71929c1 Agency 100 Studio Session: Dissecting the Anatomy of Marketing: Powering brand stories of life science innovation, a podcast presented by Deerfield Agency Mon, 12 Jun 2023 12:14:23 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Dissecting the Anatomy of Marketing: Powering brand stories of life science innovation, a podcast presented by Deerfield Agency The MM+M Podcast 00:26:52 The partners of Deerfield Agency are here to break down their holistic approach to healthcare marketing. They discuss how their unbiased, full-service agency model plays a role in building brands that last by empowering health and life science companies through ownable identities and compelling narratives — at every stage of their life cycle.  The partners of Deerfield Agency are here to break down their holistic approach to healthcare marketing. They discuss how their unbiased, full-service agency model plays a role in building brands that last by empowering health and life science companies through ownable identities and compelling narratives — at every stage of their life cycle.  false bonus d70672d6-0548-4e60-9ec1-b7db9131fbbc Agency 100 Studio Session: Getting creative while remaining compliant in social media, a podcast presented by LiveWorld Mon, 12 Jun 2023 08:55:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Getting creative while remaining compliant in social media, a podcast presented by LiveWorld The MM+M Podcast 00:25:16 This podcast delves into the strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) without blending in with the crowd of generic ad campaigns. Furthermore, by carefully mapping the patient journey and empathetically addressing their needs and challenges, creative content can better reflect their experiences, fostering stronger connections. Streamlining the medical, regulatory, and legal (MRL) review and approval processes is crucial in accelerating campaign implementation, while actively addressing concerns related to data privacy, accuracy, and ethical implications helps build trust and allows for the creation of compelling, attention-grabbing content that influences behaviors positively. This podcast delves into the strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) without blending in with the crowd of generic ad campaigns. Furthermore, by carefully mapping the patient journey and empathetically addressing their needs and challenges, creative content can better reflect their experiences, fostering stronger connections. Streamlining the medical, regulatory, and legal (MRL) review and approval processes is crucial in accelerating campaign implementation, while actively addressing concerns related to data privacy, accuracy, and ethical implications helps build trust and allows for the creation of compelling, attention-grabbing content that influences behaviors positively. false bonus 8aef9c99-304f-424d-af88-9b8d61433f82 Agency 100 Studio Sessions: Redefining Pharma: From tech-enabled analytics to the breakthrough of earned-first creative, a podcast presented by Lippe Taylor Mon, 12 Jun 2023 08:50:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Sessions: Redefining Pharma: From tech-enabled analytics to the breakthrough of earned-first creative, a podcast presented by Lippe Taylor The MM+M Podcast 00:36:53 Lippe Taylor is MM+M’s reigning Best PR Firm and Silver winner for overall Best Midsize agency. In this episode, the agency’s CEO and Chief Creative Officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping and Earned-First Creative have led to breakthrough results for Pharma and OTC brands, including discussion of the industry’s first ever AI-generated book for rare disease. Lippe Taylor is MM+M’s reigning Best PR Firm and Silver winner for overall Best Midsize agency. In this episode, the agency’s CEO and Chief Creative Officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping and Earned-First Creative have led to breakthrough results for Pharma and OTC brands, including discussion of the industry’s first ever AI-generated book for rare disease. false bonus 01b4bd9d-7cb5-45e5-acac-f092fb1ba98c Agency 100 Studio Sessions: Red hot imre Health defies healthcare convention and radicalizes innovation en route to AOR streak, a podcast presented by Imre Health Mon, 12 Jun 2023 08:45:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Sessions: Red hot imre Health defies healthcare convention and radicalizes innovation en route to AOR streak, a podcast presented by Imre Health The MM+M Podcast 00:26:43 As an agency that just reached 30 years in business, imre is an independent agency relentless in its pursuit to positively defy the conventions of life sciences marketing. But it’s so much more than marketing rhetoric, it’s a cultural ethos that’s allowed the agency to deliver disruptive industry firsts and contend with mainstay holding company agencies. All of which has resulted in winning (!) bigger briefs for both launch and in-line brands as DTC and HCP AOR, resulting in significant net-new business and accelerated organic growth. As an agency that just reached 30 years in business, imre is an independent agency relentless in its pursuit to positively defy the conventions of life sciences marketing. But it’s so much more than marketing rhetoric, it’s a cultural ethos that’s allowed the agency to deliver disruptive industry firsts and contend with mainstay holding company agencies. All of which has resulted in winning (!) bigger briefs for both launch and in-line brands as DTC and HCP AOR, resulting in significant net-new business and accelerated organic growth. false bonus b6993a12-b3c8-4fea-a2cb-564a54a69b29 Agency 100 Studio Session: Living brands: Doing well by doing good., a podcast presented by Fishawack Health Mon, 12 Jun 2023 08:40:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Living brands: Doing well by doing good., a podcast presented by Fishawack Health The MM+M Podcast 00:24:03 The Marketing division at FH has recently appointed Mario Muredda as President and promoted tenured executive Ryan Mason to Chief Marketing and Creative Officer. In this conversation we’ll learn more about their experience at FH, organizational changes in play to support a better approach to omnichannel marketing and what differentiates FH from other network agencies and commercialization partners. The Marketing division at FH has recently appointed Mario Muredda as President and promoted tenured executive Ryan Mason to Chief Marketing and Creative Officer. In this conversation we’ll learn more about their experience at FH, organizational changes in play to support a better approach to omnichannel marketing and what differentiates FH from other network agencies and commercialization partners. false bonus 9f91b65f-5a4d-4545-9f2d-fa5fbef2025c Agency 100 Studio Session: Challenge accepted, a podcast presented by Elevate Healthcare Mon, 12 Jun 2023 08:35:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Agency 100 Studio Session: Challenge accepted, a podcast presented by Elevate Healthcare The MM+M Podcast 00:18:14 Elevate was purpose-built to lift healthcare challenger brands to new heights with unique positioning, innovative strategies and disruptive creativity that challenges the status quo. Hear from the healthcare challenger brand experts who have identified 11 distinct challenger brand archetypes that just might help you better engage customers and drive growth. Elevate was purpose-built to lift healthcare challenger brands to new heights with unique positioning, innovative strategies and disruptive creativity that challenges the status quo. Hear from the healthcare challenger brand experts who have identified 11 distinct challenger brand archetypes that just might help you better engage customers and drive growth. false bonus 3f7a2d9d-3f1f-40c4-8da6-8598d15a5716 Agency 100 Studio Session: Just oncology?, a podcast presented by Biolumina Biolumina, the anti-cancer agency, is on a mission to dispel the myths of what it means to work in oncology. This therapeutic category comprising hundreds of different diseases is far from boring, solemn or serious. It’s incredibly exciting, inspiring and creative.

During a recent MM+M podcast, editor-at-large Marc Iskowitz sat down with the Biolumina leadership team — Kirsten Kantak, president and CEO; Diane Iler-Smith, chief creative officer; and Brenda Aske, chief strategy officer — to discuss what sets the agency apart.

Kantak kicked off the conversation by noting that oncology is “one of the most rapidly growing and changing disease areas with significant investment from a scientific and pipeline perspective from pharma and biotech companies.”

A changing field

Over the last 10 years, the medical community has made tremendous strides in oncological care. Today, patients with cancers including prostate, breast and lung have better mortality rates and access to therapies. Whether in the early or late stages of the disease, “people are living longer and longer, sometimes even decades in an advanced disease setting,” said Aske.

The pace of scientific advancements has been “incremental with frequent, huge step changes in between,” she explained. The complexity of those clinical breakthroughs makes it imperative for patients and providers to have access to the most up-to-date information “in a simple, understandable, human and empathetic way,” she added.

As patients become more involved in treatment decision-making, pharma can help “bridge the gap between people living with cancer and their care partners,” Kantak said. “We need to listen and engage patients in ways we’ve never done before to realize the full potential of today’s advances,” she explained. “We need to meet them where they are in terms of their knowledge and empower them to share their goals with their care team to get the therapy that’s best for them.”

Creative with purpose

Inspired by the brands it represents, Biolumina focuses on being “creative with purpose,” Iler-Smith said. “Every element of the creative art and copy is living in service of a bold idea and supporting each other in perfect harmony.”

For example, in preparation for the launch of a treatment for a rare form of ovarian cancer, Biolumina sat down with patients living with the disease to learn from their experiences. “It was so moving and inspiring to our team, because we were understanding how our work resonated with them,” she said. It was equally rewarding for the patients who “felt someone was finally taking their disease seriously.”

Integrating the changing clinical information into a treatment plan can be challenging for oncologists working across hundreds of disease states. “We can't make the assumption that they’re able to keep up with all the advances that are happening,” Kantak said. Through brand stories, the agency can provide doctors and patients alike with “the information and the empowerment to make those decisions and have the right conversations.”

The only way Biolumina can do the work it does is by attracting and retaining great talent. According to a recent McKinsey study, people want to connect to the “why” behind what they do. “The ability to focus on oncology which affects so many of us gives a lot of people purpose,” Kantak said. Some teammates are motivated by the actual science, others by communicating that science in compelling ways. For a few, the work has personally “helped their loved ones navigate the cancer experience,” she said.

Biolumina is on a mission to impact the entire oncology community and to turn this phrase “just oncology” into a positive. “We work in just oncology because it's the most fast-paced, creative, inspirational area that we can be involved in,” Kantak concluded.

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]]> Mon, 12 Jun 2023 08:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kirsten Kantak, Dian Iler-Sith, Brenda Aske) https://www.mmm-online.com/the-mmm-podcast/ Biolumina, the anti-cancer agency, is on a mission to dispel the myths of what it means to work in oncology. This therapeutic category comprising hundreds of different diseases is far from boring, solemn or serious. It’s incredibly exciting, inspiring and creative.

During a recent MM+M podcast, editor-at-large Marc Iskowitz sat down with the Biolumina leadership team — Kirsten Kantak, president and CEO; Diane Iler-Smith, chief creative officer; and Brenda Aske, chief strategy officer — to discuss what sets the agency apart.

Kantak kicked off the conversation by noting that oncology is “one of the most rapidly growing and changing disease areas with significant investment from a scientific and pipeline perspective from pharma and biotech companies.”

A changing field

Over the last 10 years, the medical community has made tremendous strides in oncological care. Today, patients with cancers including prostate, breast and lung have better mortality rates and access to therapies. Whether in the early or late stages of the disease, “people are living longer and longer, sometimes even decades in an advanced disease setting,” said Aske.

The pace of scientific advancements has been “incremental with frequent, huge step changes in between,” she explained. The complexity of those clinical breakthroughs makes it imperative for patients and providers to have access to the most up-to-date information “in a simple, understandable, human and empathetic way,” she added.

As patients become more involved in treatment decision-making, pharma can help “bridge the gap between people living with cancer and their care partners,” Kantak said. “We need to listen and engage patients in ways we’ve never done before to realize the full potential of today’s advances,” she explained. “We need to meet them where they are in terms of their knowledge and empower them to share their goals with their care team to get the therapy that’s best for them.”

Creative with purpose

Inspired by the brands it represents, Biolumina focuses on being “creative with purpose,” Iler-Smith said. “Every element of the creative art and copy is living in service of a bold idea and supporting each other in perfect harmony.”

For example, in preparation for the launch of a treatment for a rare form of ovarian cancer, Biolumina sat down with patients living with the disease to learn from their experiences. “It was so moving and inspiring to our team, because we were understanding how our work resonated with them,” she said. It was equally rewarding for the patients who “felt someone was finally taking their disease seriously.”

Integrating the changing clinical information into a treatment plan can be challenging for oncologists working across hundreds of disease states. “We can't make the assumption that they’re able to keep up with all the advances that are happening,” Kantak said. Through brand stories, the agency can provide doctors and patients alike with “the information and the empowerment to make those decisions and have the right conversations.”

The only way Biolumina can do the work it does is by attracting and retaining great talent. According to a recent McKinsey study, people want to connect to the “why” behind what they do. “The ability to focus on oncology which affects so many of us gives a lot of people purpose,” Kantak said. Some teammates are motivated by the actual science, others by communicating that science in compelling ways. For a few, the work has personally “helped their loved ones navigate the cancer experience,” she said.

Biolumina is on a mission to impact the entire oncology community and to turn this phrase “just oncology” into a positive. “We work in just oncology because it's the most fast-paced, creative, inspirational area that we can be involved in,” Kantak concluded.

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Agency 100 Studio Session: Just oncology?, a podcast presented by Biolumina Marc Iskowitz, Kirsten Kantak, Dian Iler-Sith, Brenda Aske 00:16:09 Finding purpose and inspiration in an often-misunderstood category. Finding purpose and inspiration in an often-misunderstood category. agency 100, partner content false bonus 7643bfdc-1c76-4d32-afe5-c1342237904a Supercharging HCP messaging using Data, a podcast presented by Doceree Thu, 8 Jun 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kamya Elawadhi) https://www.mmm-online.com/the-mmm-podcast/ Supercharging HCP messaging using Data, a podcast presented by Doceree Marc Iskowitz, Kamya Elawadhi 00:25:45 The ability to engage with HCPs has been evolving at a rapid pace. Marketing to HCPs today is driven by data which is helping pharmaceutical companies personalize their communication to HCPs and provide relevant engagements.  Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements. The ability to engage with HCPs has been evolving at a rapid pace. Marketing to HCPs today is driven by data which is helping pharmaceutical companies personalize their communication to HCPs and provide relevant engagements.  Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements. false full 289 67dc7b73-8c16-4b75-8863-734c5d86104a MM+M Podcast 5.31.23: Richards says Bayer pharma brands have activated on addressable TV As a follow-up to an earlier interview, Marc Iskowitz interviews Glenniss Richards, Bayer senior director, digital media activation, about how the pharma unit, which in-housed its media capability, is testing more native and video ads. Lecia Bushak recaps a White House proposal aiming to shed light on Medicaid prescription drug costs and what PBMs are paying for meds. And Jack O'Brien highlights the love-hate relationship with Ozempic playing out on Reddit, as well as healthcare social media trends involving the Kardashians and rock band Fall Out Boy. Music by Sixieme Son.

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Wed, 31 May 2023 21:11:35 +0000 Bill.Fitzpatrick@haymarketmedia.com (Glenniss Richards, Jack O'Brien, Lecia Bushak, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ As a follow-up to an earlier interview, Marc Iskowitz interviews Glenniss Richards, Bayer senior director, digital media activation, about how the pharma unit, which in-housed its media capability, is testing more native and video ads. Lecia Bushak recaps a White House proposal aiming to shed light on Medicaid prescription drug costs and what PBMs are paying for meds. And Jack O'Brien highlights the love-hate relationship with Ozempic playing out on Reddit, as well as healthcare social media trends involving the Kardashians and rock band Fall Out Boy. Music by Sixieme Son.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> MM+M Podcast 5.31.23: Richards says Bayer pharma brands have activated on addressable TV Glenniss Richards, Jack O'Brien, Lecia Bushak, Marc Iskowitz 00:36:21 Marc Iskowitz interviews Bayer’s Glenniss Richards about how the pharma unit, which in-housed its media capability, is testing native and video ads. Lecia Bushak recaps a White House proposal aiming to increase transparency around Medicaid prescription drug costs. And Jack O'Brien highlights a love-hate relationship with Ozempic playing out on Reddit. Marc Iskowitz interviews Bayer’s Glenniss Richards about how the pharma unit, which in-housed its media capability, is testing native and video ads. Lecia Bushak recaps a White House proposal aiming to increase transparency around Medicaid prescription drug costs. And Jack O'Brien highlights a love-hate relationship with Ozempic playing out on Reddit. false full 287 fc12eb62-dfed-4b4a-a357-f254fb8f4e1f Gaining access and delivering pull-through in IDNs and key accounts, a podcast presented by GSW Wed, 31 May 2023 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Chris Lisanti, Sara Rubin) https://www.mmm-online.com/the-mmm-podcast/ Gaining access and delivering pull-through in IDNs and key accounts, a podcast presented by GSW Steve Madden, Chris Lisanti, Sara Rubin 00:16:52 Keys to tailoring interactions for more effective, efficient engagement. Keys to tailoring interactions for more effective, efficient engagement. false bonus 6c59261b-9b11-44f1-94c8-e1c4046ca0a9 MM+M Podcast 5.26.23: Brigham Hyde says doctors can’t trust ChatGPT Jack O'Brien interviews Atropos Health CEO/co-founder Brigham Hyde about doctors’ point-of-care information needs and its approach to providing evidence-based AI. Lecia Bushak gives a rundown on some newly introduced bills aimed at reining in fentanyl, as well as comments by the U.S. surgeon general about social media’s harmful effects on children. And Jack cues up three new items trending on social media: ire over Martha Stewart’s SI cover, concerns about Sen. Dianne Feinstein’s memory lapses, and a skincare brand’s apology over a TikTok influencer promo that referenced a school shooting. 

 

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www.mmm-online.com

 

Music by  Sixième Son.

Check us out at: mmm-online.com

 

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

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]]> Fri, 26 May 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Brigham Hyde) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien interviews Atropos Health CEO/co-founder Brigham Hyde about doctors’ point-of-care information needs and its approach to providing evidence-based AI. Lecia Bushak gives a rundown on some newly introduced bills aimed at reining in fentanyl, as well as comments by the U.S. surgeon general about social media’s harmful effects on children. And Jack cues up three new items trending on social media: ire over Martha Stewart’s SI cover, concerns about Sen. Dianne Feinstein’s memory lapses, and a skincare brand’s apology over a TikTok influencer promo that referenced a school shooting. 

 

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]]> MM+M Podcast 5.26.23: Brigham Hyde says doctors can’t trust ChatGPT Marc Iskowitz, Lecia Bushak, Jack O'Brien, Brigham Hyde 00:31:02 pharma, medical media, marketing, medical marketing, biotech false full 286 58fbd363-0da9-45e3-9141-b6a7e60f0b80 Disruptive breakthrough in medication adherence: How Timely works, a podcast presented by Dr. First Tue, 23 May 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Andrew Burns) https://www.mmm-online.com/the-mmm-podcast/ Disruptive breakthrough in medication adherence: How Timely works, a podcast presented by Dr. First Steve Madden, Andrew Burns 00:19:30 We welcome Andrew Burns, the Chief Growth Officer of DrFirst. We dive into a discussion about Timely by DrFirst, a pioneering digital platform reshaping the medication adherence landscape. Currently reaching over 50 million patients and 220,000 providers, Timely's collective reach continues to grow rapidly. Andrew sheds light on how Timely, in partnership with life sciences brands, is enhancing the healthcare ecosystem by delivering crucial clinical and cost insights within the EHR. Furthermore, he outlines how Timely communicates personalized notifications regarding prescriptions, costs, and educational content on behalf of providers, fostering improved treatment adherence throughout a patient's healthcare journey. Join us on this exploration of Timely's disruptive breakthrough in the realm of pharma. We welcome Andrew Burns, the Chief Growth Officer of DrFirst. We dive into a discussion about Timely by DrFirst, a pioneering digital platform reshaping the medication adherence landscape. Currently reaching over 50 million patients and 220,000 providers, Timely's collective reach continues to grow rapidly. Andrew sheds light on how Timely, in partnership with life sciences brands, is enhancing the healthcare ecosystem by delivering crucial clinical and cost insights within the EHR. Furthermore, he outlines how Timely communicates personalized notifications regarding prescriptions, costs, and educational content on behalf of providers, fostering improved treatment adherence throughout a patient's healthcare journey. Join us on this exploration of Timely's disruptive breakthrough in the realm of pharma. partner content false bonus 5245d3e5-e69a-474b-997b-4f89ad8581ee DTC Dialogues: Paul Theisen, CEO, Populus Media, a podcast presented by Populus Media Thu, 18 May 2023 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ DTC Dialogues: Paul Theisen, CEO, Populus Media, a podcast presented by Populus Media The MM+M Podcast 00:17:16 In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with Paul Theisen, CEO, Populus Media, about how the pandemic provided the “mother of all use cases” for point-of-care media in telehealth, how virtual care has settled into a new normal, and what’s next for the tech-driven firm, including launch of an enterprise version of its product suite and a rebrand. In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with Paul Theisen, CEO, Populus Media, about how the pandemic provided the “mother of all use cases” for point-of-care media in telehealth, how virtual care has settled into a new normal, and what’s next for the tech-driven firm, including launch of an enterprise version of its product suite and a rebrand. false bonus 46df31a2-b835-4d3e-8e32-79b9c597eac2 MM+M Podcast 5.17.23: ‘No quick solution’: Genentech’s Highsmith talks progress, challenges on road to DE&I Quita Highsmith tells Jack O’Brien about the “long journey” toward addressing the impact of health inequities, and how Genentech is fostering more diversity in society through steady investments and partnerships. Lecia Bushak explains why the DEA is extending pandemic-era telehealth flexibility for accessing controlled substances, as well as Biden’s nominee for head of the NIH. And Jack cues up three more trending topics: Bo Jackson’s curious case of hiccups, whether an AI-powered “virtual girlfriend” can cure loneliness, and how potentially risky “free births” are proliferating on TikTok.

 

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]]> Wed, 17 May 2023 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Quita Highsmith tells Jack O’Brien about the “long journey” toward addressing the impact of health inequities, and how Genentech is fostering more diversity in society through steady investments and partnerships. Lecia Bushak explains why the DEA is extending pandemic-era telehealth flexibility for accessing controlled substances, as well as Biden’s nominee for head of the NIH. And Jack cues up three more trending topics: Bo Jackson’s curious case of hiccups, whether an AI-powered “virtual girlfriend” can cure loneliness, and how potentially risky “free births” are proliferating on TikTok.

 

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]]> MM+M Podcast 5.17.23: ‘No quick solution’: Genentech’s Highsmith talks progress, challenges on road to DE&I Marc Iskowitz, Lecia Bushak, Jack O'Brien 00:33:31 Jack O’Brien interviews Quita Highsmith, Genentech's chief diversity officer, about findings from the biotech’s third annual D&I report. Lecia Bushak explains why the DEA is extending pandemic-era telehealth flexibility for accessing controlled substances. And Jack asks whether an AI-powered “virtual girlfriend” can cure loneliness. Jack O’Brien interviews Quita Highsmith, Genentech's chief diversity officer, about findings from the biotech’s third annual D&I report. Lecia Bushak explains why the DEA is extending pandemic-era telehealth flexibility for accessing controlled substances. And Jack asks whether an AI-powered “virtual girlfriend” can cure loneliness. pharma, medical media, marketing, medical marketing, biotech, business false full 285 373adba8-bfa7-4962-a3d1-d4d92fbaa0b5 Insight unlocks a new world of content in the human journey, a podcast presented by Verywell and Dotdash Meredith Health Mon, 15 May 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Craig Haines) https://www.mmm-online.com/the-mmm-podcast/ Insight unlocks a new world of content in the human journey, a podcast presented by Verywell and Dotdash Meredith Health Steve Madden, Craig Haines 00:21:51 Relevancy, trust, ease and empathy are critical content traits when engaging individuals managing a condition. But to craft such content successfully, pharma marketers must first understand what individuals need to power their lives in a holistic way. Dotdash Meredith is using data to help support target audiences at various stages of their human journey with the goal of moving people forward in life and in their health journey. Relevancy, trust, ease and empathy are critical content traits when engaging individuals managing a condition. But to craft such content successfully, pharma marketers must first understand what individuals need to power their lives in a holistic way. Dotdash Meredith is using data to help support target audiences at various stages of their human journey with the goal of moving people forward in life and in their health journey. false bonus b0b59288-e43c-4060-96f5-65a6f8772b74 MM+M Podcast 5.11.23: Trivia Frazier drives diversity in biotech Trivia Frazier, a 2023 Woman of Distinction, joins Marc Iskowitz to discuss her efforts to advocate for people of color in the lab and in clinical trials, as well as biotech’s remaining DE&I challenges. Lecia Bushak recaps FDA’s adcomm vote on Perrigo’s OTC birth control pill and previews this week’s Senate hearing on drug prices. And Jack O’Brien cues up three items trending on social media: MrBeast’s viral video helping 1,000 deaf people hear again, Sarah Langs’ #FistBumps4ALS challenge and The Onion’s phony Fauci op-ed. 

Frazier will be honored on May 15 in NYC at the Women of Distinction ceremony and educational summit. Come celebrate this year’s honorees, and hear a keynote by Diana Contreras, chief health care officer at Planned Parenthood Federation of America. For tickets or for more information, please visit the MM+M Women of Distinction website.

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]]> Thu, 11 May 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Trivia Frazier) https://www.mmm-online.com/the-mmm-podcast/ Trivia Frazier, a 2023 Woman of Distinction, joins Marc Iskowitz to discuss her efforts to advocate for people of color in the lab and in clinical trials, as well as biotech’s remaining DE&I challenges. Lecia Bushak recaps FDA’s adcomm vote on Perrigo’s OTC birth control pill and previews this week’s Senate hearing on drug prices. And Jack O’Brien cues up three items trending on social media: MrBeast’s viral video helping 1,000 deaf people hear again, Sarah Langs’ #FistBumps4ALS challenge and The Onion’s phony Fauci op-ed. 

Frazier will be honored on May 15 in NYC at the Women of Distinction ceremony and educational summit. Come celebrate this year’s honorees, and hear a keynote by Diana Contreras, chief health care officer at Planned Parenthood Federation of America. For tickets or for more information, please visit the MM+M Women of Distinction website.

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]]> MM+M Podcast 5.11.23: Trivia Frazier drives diversity in biotech Marc Iskowitz, Jack O'Brien, Lecia Bushak, Trivia Frazier 00:40:12 Marc Iskowitz interviews Trivia Frazier, a 2023 Woman of Distinction, about promoting diversity in biotech. Lecia Bushak recaps FDA’s adcomm vote on over-the-counter birth control and previews this week’s Senate hearing on drug prices. And Jack O’Brien cues up three items trending on social media, including The Onion’s phony Fauci op-ed. Marc Iskowitz interviews Trivia Frazier, a 2023 Woman of Distinction, about promoting diversity in biotech. Lecia Bushak recaps FDA’s adcomm vote on over-the-counter birth control and previews this week’s Senate hearing on drug prices. And Jack O’Brien cues up three items trending on social media, including The Onion’s phony Fauci op-ed. social media, pharma, clinical trials, medical media, medical marketing, trending, biotech, women of distinction false full 284 21697636-39b2-45af-97e3-fd684894d3be Future-proofing your ad strategy with CTV, a podcast presented by Samsung Ads If you’re only leveraging CTV for incremental reach against linear TV, it might be time to rethink your streaming strategy. With CTV achieving critical mass, it is now among the most powerful vehicles for mass addressable reach and full-funnel marketing solutions. What tactics are pharma industry leaders like City of Hope implementing to take advantage of CTV innovation and opportunity? How can advertisers future-proof their ad strategies to drive precision and efficiency in the current expansive TV landscape?

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]]> Tue, 9 May 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Ivan Stamenov, Ryan Wilson, Justin Evans) https://www.mmm-online.com/the-mmm-podcast/ If you’re only leveraging CTV for incremental reach against linear TV, it might be time to rethink your streaming strategy. With CTV achieving critical mass, it is now among the most powerful vehicles for mass addressable reach and full-funnel marketing solutions. What tactics are pharma industry leaders like City of Hope implementing to take advantage of CTV innovation and opportunity? How can advertisers future-proof their ad strategies to drive precision and efficiency in the current expansive TV landscape?

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]]> Future-proofing your ad strategy with CTV, a podcast presented by Samsung Ads Ivan Stamenov, Ryan Wilson, Justin Evans 00:27:02 If you’re only leveraging CTV for incremental reach against linear TV, it might be time to rethink your streaming strategy. With CTV achieving critical mass, it is now among the most powerful vehicles for mass addressable reach and full-funnel marketing solutions. What tactics are pharma industry leaders like City of Hope implementing to take advantage of CTV innovation and opportunity? How can advertisers future-proof their ad strategies to drive precision and efficiency in the current expansive TV landscape? If you’re only leveraging CTV for incremental reach against linear TV, it might be time to rethink your streaming strategy. With CTV achieving critical mass, it is now among the most powerful vehicles for mass addressable reach and full-funnel marketing solutions. What tactics are pharma industry leaders like City of Hope implementing to take advantage of CTV innovation and opportunity? How can advertisers future-proof their ad strategies to drive precision and efficiency in the current expansive TV landscape? false bonus 2b66a130-9c00-416a-a33a-12a37e5ca855 MM+M Podcast 5.3.23: Patrick Dempsey calls for more empathy in cancer care He may no longer be a regular on Grey’s Anatomy, but actor Patrick Dempsey tells Marc Iskowitz the TV series has propelled his cancer advocacy. Lecia Bushak reports on the bipartisan push to reform pharmacy benefit managers, as well as the surgeon general’s report on loneliness as a public health threat. And Jack O’Brien briefs what’s trending on healthcare social media: Michael J. Fox’s interview with Jane Pauley, the TikTok challenge that landed a teen in the hospital, and Pinterest’s mental health campaign with Maybelline. Music by Sixieme Son.

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]]> Wed, 3 May 2023 15:08:50 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Patrick Dempsey, Jack O'Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ He may no longer be a regular on Grey’s Anatomy, but actor Patrick Dempsey tells Marc Iskowitz the TV series has propelled his cancer advocacy. Lecia Bushak reports on the bipartisan push to reform pharmacy benefit managers, as well as the surgeon general’s report on loneliness as a public health threat. And Jack O’Brien briefs what’s trending on healthcare social media: Michael J. Fox’s interview with Jane Pauley, the TikTok challenge that landed a teen in the hospital, and Pinterest’s mental health campaign with Maybelline. Music by Sixieme Son.

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]]> MM+M Podcast 5.3.23: Patrick Dempsey calls for more empathy in cancer care Marc Iskowitz, Patrick Dempsey, Jack O'Brien, Lecia Bushak 00:28:48 Marc Iskowitz interviews Patrick Dempsey about the Grey’s Anatomy star’s cancer advocacy. Lecia Bushak reports on the bipartisan push to reform PBMs, as well as the surgeon general’s report on loneliness. And Jack O’Brien briefs Pinterest’s latest mental health campaign and two other trends on healthcare social media. Marc Iskowitz interviews Patrick Dempsey about the Grey’s Anatomy star’s cancer advocacy. Lecia Bushak reports on the bipartisan push to reform PBMs, as well as the surgeon general’s report on loneliness. And Jack O’Brien briefs Pinterest’s latest mental health campaign and two other trends on healthcare social media. social media, pharma, cancer, medical media, patrick dempsey, greys anatomy, medical marketing false full 283 9d9dfa8f-f599-495b-bb58-24f05df703a0 Leading company-wide omnichannel evolution from the brand and becoming a change champion, a podcast presented by Klick Health Thu, 27 Apr 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Ryan Slipakoff) https://www.mmm-online.com/the-mmm-podcast/ Leading company-wide omnichannel evolution from the brand and becoming a change champion, a podcast presented by Klick Health Jack O'Brien, Ryan Slipakoff 00:12:11 How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every touchpoint. How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every touchpoint. partner content false bonus 6f161b76-b127-4280-b959-bc2d502aed71 Leading company-wide omnichannel evolution from the brand and becoming a change champion, in partnership with Klick Health How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every touchpoint.

 

For more information, visit Klick

 

 

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]]> Thu, 27 Apr 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Ryan Slipakoff) https://www.mmm-online.com/the-mmm-podcast/ How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalization, data-driven decisioning, and understanding and orchestrating the customer journey across every touchpoint.

 

For more information, visit Klick

 

 

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]]> Leading company-wide omnichannel evolution from the brand and becoming a change champion, in partnership with Klick Health Jack O'Brien, Ryan Slipakoff 00:12:11 klick, sponsored, medical media, medical marketing, healthcare, omnichannel, hcp false bonus 551f3fa7-1c08-46a0-b5e0-8dc9f58dbc44 MM+M Podcast 4.26.23: What streamers want from health brands, Medicare's insolvency, and pharma shuns TikTok In this media-heavy edition of the podcast, Lecia Bushak interviews Roku's Eric Lloyd about what cord-cutters want from health brands, and how streaming can help them reach linear's "unreachable." In her policy segment, Lecia also explains a new bill that aims to increase at-home health care to help stabilize Medicare’s financing problem. And Jack O'Brien recaps a study suggesting drugmakers aren't taking advantage of some social media platforms, and missing out on opportunities to connect with younger audiences. Music by Sixème Son.

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]]> Wed, 26 Apr 2023 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Eric Lloyd) https://www.mmm-online.com/the-mmm-podcast/ In this media-heavy edition of the podcast, Lecia Bushak interviews Roku's Eric Lloyd about what cord-cutters want from health brands, and how streaming can help them reach linear's "unreachable." In her policy segment, Lecia also explains a new bill that aims to increase at-home health care to help stabilize Medicare’s financing problem. And Jack O'Brien recaps a study suggesting drugmakers aren't taking advantage of some social media platforms, and missing out on opportunities to connect with younger audiences. Music by Sixème Son.

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]]> MM+M Podcast 4.26.23: What streamers want from health brands, Medicare's insolvency, and pharma shuns TikTok Marc Iskowitz, Jack O'Brien, Lecia Bushak, Eric Lloyd 00:25:35 In an interview with Roku's Eric Lloyd, Lecia Bushak compares benefits of streaming vs. linear TV for health brands. Lecia also explains Medicare’s financing problem, and how a new bill could help. And Jack O'Brien recaps a study suggesting drugmakers aren't taking advantage of some social media platforms. In an interview with Roku's Eric Lloyd, Lecia Bushak compares benefits of streaming vs. linear TV for health brands. Lecia also explains Medicare’s financing problem, and how a new bill could help. And Jack O'Brien recaps a study suggesting drugmakers aren't taking advantage of some social media platforms. pharma, medical media, tv streaming, tiktok, medical marketing, roku, pharma marketing false full 282 09589cf7-b215-4a4b-81c6-2c313d7e0a38 3 For 2023. Trends That Will Define HCP Engagement in 2023, in partnership with 81qd 2023:  Tighter budgets, increased policy pressures, shifting treatment dynamics.  How will engagement with HCPs evolve within 2023 and what will it take to succeed.

 

To learn more about 81qd and the trends that will define HCP engagement in 2023, visit www.81qd.com

 

 

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]]> Wed, 26 Apr 2023 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lecia Bushak, Robert Gabruk, Susan Abedi) https://www.mmm-online.com/the-mmm-podcast/ 2023:  Tighter budgets, increased policy pressures, shifting treatment dynamics.  How will engagement with HCPs evolve within 2023 and what will it take to succeed.

 

To learn more about 81qd and the trends that will define HCP engagement in 2023, visit www.81qd.com

 

 

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]]> 3 For 2023. Trends That Will Define HCP Engagement in 2023, in partnership with 81qd Lecia Bushak, Robert Gabruk, Susan Abedi 00:17:33 biopharma, pharma, sponsored, marketing, medical marketing, healthcare false bonus 7a00c536-cdbe-48bd-aac5-d805e581319a MM+M Podcast 4.20.23: The high stakes of cannabis marketing, FDA okays add’l dose of COVID shot, and the uproar over ‘DIY dentistry’ Curaleaf’s Kate Lynch discusses the high stakes in cannabis marketing, and opportunities and obstacles ahead, in an interview with Jack O’Brien. Lecia Bushak sums up FDA changes to the use of the COVID-19 bivalent mRNA vaccines, as well as the legal battle over abortion pill mifepristone. And Jack digs into the latest troubling health trend on TikTok, DIY dentistry. 

 

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]]> Thu, 20 Apr 2023 08:20:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O’Brien) https://www.mmm-online.com/the-mmm-podcast/ Curaleaf’s Kate Lynch discusses the high stakes in cannabis marketing, and opportunities and obstacles ahead, in an interview with Jack O’Brien. Lecia Bushak sums up FDA changes to the use of the COVID-19 bivalent mRNA vaccines, as well as the legal battle over abortion pill mifepristone. And Jack digs into the latest troubling health trend on TikTok, DIY dentistry. 

 

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]]> MM+M Podcast 4.20.23: The high stakes of cannabis marketing, FDA okays add’l dose of COVID shot, and the uproar over ‘DIY dentistry’ Marc Iskowitz, Lecia Bushak, Jack O’Brien 00:23:13 Jack O’Brien interviews Curaleaf’s Kate Lynch about challenges and opportunities of cannabis marketing. Lecia Bushak reviews FDA changes to the use of the COVID-19 bivalent mRNA vaccines. And Jack explains the uproar over the social “DIY dentistry” trend. Jack O’Brien interviews Curaleaf’s Kate Lynch about challenges and opportunities of cannabis marketing. Lecia Bushak reviews FDA changes to the use of the COVID-19 bivalent mRNA vaccines. And Jack explains the uproar over the social “DIY dentistry” trend. pharma, medical media, marketing, medical marketing, business false full 281 fc0bccb1-1538-4944-925e-b1dcbf779084 MM+M Podcast 4.12.23: Not your father’s online symptom checker, dueling abortion pill rulings, and the Red Cross-Snoopy collab Marc Iskowitz interviews AdPrime’s Barbara Read about a new, AI-driven online symptom checker the ad-tech firm is bringing to market, and its pharma content delivery options. Lecia Bushak makes sense of the conflicting abortion pill rulings and explains how the White House quietly ended the PHM. And Jack O'Brien discusses the collaboration between the American Red Cross and Peanuts that helped Snoopy swag go viral on TikTok and boosted blood donation. Music by Sixieme Son.

 

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]]> Wed, 12 Apr 2023 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Barbara Read, Lecia Bushak, Marc Iskowitz, Jack O’Brien) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz interviews AdPrime’s Barbara Read about a new, AI-driven online symptom checker the ad-tech firm is bringing to market, and its pharma content delivery options. Lecia Bushak makes sense of the conflicting abortion pill rulings and explains how the White House quietly ended the PHM. And Jack O'Brien discusses the collaboration between the American Red Cross and Peanuts that helped Snoopy swag go viral on TikTok and boosted blood donation. Music by Sixieme Son.

 

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]]> MM+M Podcast 4.12.23: Not your father’s online symptom checker, dueling abortion pill rulings, and the Red Cross-Snoopy collab Barbara Read, Lecia Bushak, Marc Iskowitz, Jack O’Brien 00:16:26 Marc Iskowitz interviews AdPrime’s Barbara Read about a new online symptom checker leveraging ChatGPT. Lecia Bushak makes sense of the conflicting abortion pill rulings. And Jack O'Brien discusses the collaboration that helped Snoopy go viral on TikTok. Marc Iskowitz interviews AdPrime’s Barbara Read about a new online symptom checker leveraging ChatGPT. Lecia Bushak makes sense of the conflicting abortion pill rulings. And Jack O'Brien discusses the collaboration that helped Snoopy go viral on TikTok. social media, pharma, communications, medical media, medical marketing, business, health policy, ai false full 280 9154e834-de6e-44b1-8ce6-89e69ca9c9a6 MM+M Podcast 4.4.23: The new drug-price ‘chessboard,’ Senate scrutiny on PBMs, and is ‘face taping’ a benign TikTok fad? Marc Iskowitz interviews Indegene’s Jack Mycka, VP of enterprise medical solutions and emerging biotech at Indegene, for his take on developments that have reset the drug-price “chessboard.” For her policy update, Lecia Bushak recaps a Senate hearing on PBMs and explains why a federal judge’s ACA ruling has the White House playing defense. And Jack O’Brien explores the TikTok hype around “face taping,” an anti-aging experiment that may not be so benign. Music by Sixieme Son. 
 

Follow us on twitter: @MMMnews

Join us at MM+M Transform: The New Era of Connectivity for an in-depth look at trends likely to inform the industry’s evolution over the next 18 months. Now in its ninth year, MM+M’s full-day, in-person program will bring together marketing leaders to discuss the need to forge stronger connections along the patient journey, the effective use of data in managing health conditions and the next iteration of tech-forward devices and diagnostics. MM+M will also host curated networking opportunities during which attendees can connect and share insight, along with raffles where attendees can win Yankees tickets, an Apple Watch, AirPods and more! 

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]]> Tue, 4 Apr 2023 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Jack Mycka) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz interviews Indegene’s Jack Mycka, VP of enterprise medical solutions and emerging biotech at Indegene, for his take on developments that have reset the drug-price “chessboard.” For her policy update, Lecia Bushak recaps a Senate hearing on PBMs and explains why a federal judge’s ACA ruling has the White House playing defense. And Jack O’Brien explores the TikTok hype around “face taping,” an anti-aging experiment that may not be so benign. Music by Sixieme Son. 
 

Follow us on twitter: @MMMnews

Join us at MM+M Transform: The New Era of Connectivity for an in-depth look at trends likely to inform the industry’s evolution over the next 18 months. Now in its ninth year, MM+M’s full-day, in-person program will bring together marketing leaders to discuss the need to forge stronger connections along the patient journey, the effective use of data in managing health conditions and the next iteration of tech-forward devices and diagnostics. MM+M will also host curated networking opportunities during which attendees can connect and share insight, along with raffles where attendees can win Yankees tickets, an Apple Watch, AirPods and more! 

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]]> MM+M Podcast 4.4.23: The new drug-price ‘chessboard,’ Senate scrutiny on PBMs, and is ‘face taping’ a benign TikTok fad? Marc Iskowitz, Lecia Bushak, Jack O'Brien, Jack Mycka 00:39:30 Marc Iskowitz interviews Indegene’s Jack Mycka about recent drug-price developments. Lecia Bushak recaps the Senate hearing on PBMs, as well as the White House’s response to a recent ACA ruling. And Jack O’Brien reviews ”face taping,” an anti-aging experiment turned TikTok fad. Marc Iskowitz interviews Indegene’s Jack Mycka about recent drug-price developments. Lecia Bushak recaps the Senate hearing on PBMs, as well as the White House’s response to a recent ACA ruling. And Jack O’Brien reviews ”face taping,” an anti-aging experiment turned TikTok fad. pharma, communications, medical media, marketing, medical marketing, biotech false full 279 e2e080fd-8e30-4272-940c-d94f442d5adb MM+M Podcast 3.30.23: Verily talks digital trial recruiting, Narcan goes OTC and the Meta Pixel riles more patients Alix Hart, who oversaw the digital marketing scaleup powering Verily’s recruitment and enrollment services for clinical studies, gives Marc Iskowitz a sneak peek of her Transform keynote. Lecia Bushak recaps two FDA policy moves, including approving Narcan to go OTC. And Jack O'Brien tells us about two more class action lawsuits from patients involving the Meta Pixel. Music by Sixième Son.  


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]]> Thu, 30 Mar 2023 14:20:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O’Brien, Lecia Bushak, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Alix Hart, who oversaw the digital marketing scaleup powering Verily’s recruitment and enrollment services for clinical studies, gives Marc Iskowitz a sneak peek of her Transform keynote. Lecia Bushak recaps two FDA policy moves, including approving Narcan to go OTC. And Jack O'Brien tells us about two more class action lawsuits from patients involving the Meta Pixel. Music by Sixième Son.  


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]]> MM+M Podcast 3.30.23: Verily talks digital trial recruiting, Narcan goes OTC and the Meta Pixel riles more patients Jack O’Brien, Lecia Bushak, Marc Iskowitz 00:26:14 Marc Iskowitz speaks with Alix Hart, Transform keynote, for the Verily CMO's take on connecting patients to clinical trials. Lecia Bushak recaps two important policy moves made by FDA this week. And Jack O'Brien discusses the latest class action lawsuits from patients involving Meta’s data pixel. Marc Iskowitz speaks with Alix Hart, Transform keynote, for the Verily CMO's take on connecting patients to clinical trials. Lecia Bushak recaps two important policy moves made by FDA this week. And Jack O'Brien discusses the latest class action lawsuits from patients involving Meta’s data pixel. pharma, medical media, medical marketing, business false full 278 19aeb668-6ac3-41f2-bc34-6bb4838e6d43 MM+M Podcast 3.23.23: Pharma forecasting done right, a mifepristone explainer, and Ted Lasso goes to Washington Marc Iskowitz interviews Mycovia Pharma’s Tiffany Ahlers and Propensity4’s Sese Abhulimen about preventing faulty forecasting from wreaking havoc on a pharma launch. Lecia Bushak offers an explainer on the closely watched court case involving abortion pill mifepristone. And Jack O'Brien recaps this week's trip to the White House by the cast of Ted Lasso to discuss mental health, and its impact on awareness and destigmatization.

 

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]]> Thu, 23 Mar 2023 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Lecia Bushak, Tiffany Ahlers, Sese Abhulimen) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz interviews Mycovia Pharma’s Tiffany Ahlers and Propensity4’s Sese Abhulimen about preventing faulty forecasting from wreaking havoc on a pharma launch. Lecia Bushak offers an explainer on the closely watched court case involving abortion pill mifepristone. And Jack O'Brien recaps this week's trip to the White House by the cast of Ted Lasso to discuss mental health, and its impact on awareness and destigmatization.

 

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]]> MM+M Podcast 3.23.23: Pharma forecasting done right, a mifepristone explainer, and Ted Lasso goes to Washington Marc Iskowitz, Jack O'Brien, Lecia Bushak, Tiffany Ahlers, Sese Abhulimen 00:35:54 Marc Iskowitz interviews Mycovia Pharma’s Tiffany Ahlers and Propensity4’s Sese Abhulimen about pharma forecasting. Lecia Bushak explains the court case involving abortion pill mifepristone. And Jack O'Brien recaps a trip to the White House by the cast of hit show Ted Lasso to discuss mental health. Marc Iskowitz interviews Mycovia Pharma’s Tiffany Ahlers and Propensity4’s Sese Abhulimen about pharma forecasting. Lecia Bushak explains the court case involving abortion pill mifepristone. And Jack O'Brien recaps a trip to the White House by the cast of hit show Ted Lasso to discuss mental health. pharma, medical media, forcasting, medical marketing false full 277 7a9d0af8-ca42-4b88-8240-544a21888599 The three T's of commercial acceleration, a podcast presented by Rebound Wed, 22 Mar 2023 14:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Meridith Rohrbaugh, Bob Harrell, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ The three T's of commercial acceleration, a podcast presented by Rebound Meridith Rohrbaugh, Bob Harrell, Jack O'Brien 00:18:34 Life sciences companies and their suppliers all want to accelerate commercial performance, but often can’t get the traction they need. In this podcast, Rebound’s CEO, Meridith Rohrbaugh and Senior Partner, Bob Harrell, outline how managing the three T's of talent, transparency and team can change the trajectory of revenue and growth. We discuss practical areas that can either slow down or rev up the commercial engine such as aligning messaging, strengthening the bridge between marketing and sales, and conducting a systemic diagnostic to understand the current gaps in your commercial approach.    Life sciences companies and their suppliers all want to accelerate commercial performance, but often can’t get the traction they need. In this podcast, Rebound’s CEO, Meridith Rohrbaugh and Senior Partner, Bob Harrell, outline how managing the three T's of talent, transparency and team can change the trajectory of revenue and growth. We discuss practical areas that can either slow down or rev up the commercial engine such as aligning messaging, strengthening the bridge between marketing and sales, and conducting a systemic diagnostic to understand the current gaps in your commercial approach.    false bonus 0f3ca5eb-8878-4a2a-bf38-c56cbccbfa6c Meeting the changing engagement needs of health care providers, a podcast presented by Ernst & Young US Health care providers (HCPs) have transitioned from navigating shutdowns at the height of the COVID-19 pandemic to learning to adjust to a hybrid engagement environment. By necessity, pharmaceutical companies have changed how they engage with providers, moving from primarily in-person interactions to fully virtual and, finally, to a hybrid of in-person and virtual.

 

During a recent MM+M podcast, editor-in-chief Larry Dobrow moderated a discussion between Ray Gomez, VP of worldwide omnichannel capabilities at Bristol Myers Squibb (BMS), and Shannon Hartley, managing director of life sciences transformation at Ernst & Young LLP (EY US), about the shifting needs of HCPs for information across diverse channels. 

 

Adjusting to omnichannel

As the COVID-19 pandemic hit, EY US initiated a survey to track the impact on HCPs of the shift from in-person to virtual engagement. The research took an in-depth look at “how HCP perceptions are changing, how they’re interacting with both their own patients and with pharmaceutical companies, what’s working, what’s not,” Hartley said. What has become increasingly important is the use of omnichannel as a way of creating “personalization, not just for the physician in terms of their specialty or the individual, but the type of information they’re looking for varies by channel,” she explained. 

 

To “demystify what omnichannel is,” Gomez said, unlike multichannel marketing that places a greater emphasis on the channel, omnichannel puts the customer at the center of the journey. It’s about providing the right content at the right time in the right place for that customer. “It’s key to identify the customer as well as their pain points so we can start a conversation about how they want to be spoken to, and then look at the content that we have to deliver and drive so that it’s meaningful for them — relevancy is key.” Next, consider how often to communicate and which channels are best to reach them.

 

Keep in mind that “It isn’t a one-size-fits-all,” Hartley said. For product launches, “It is important to have the sales rep explaining the new products.” However, for established products, HCPs prefer receiving information through “websites, reminders and email updates.” In specialties such as oncology, which encounters “a fast-paced change in science, being able to interact with medical peers who are doing new research and with pharmaceutical companies who are leading some of that research” has become critical, Hartley explains. 

 

Changing the mindset

Gomez has found that “it takes a village to truly build an omnichannel game plan because there’s so much orchestration.” Working with a range of stakeholders, it’s imperative to start by “listening and knowing which triggers you need to be turning on and off appropriately,” he said.

 

“Across the industry, innovative leaders have recognized the importance of omnichannel and being customer-centric,” Hartley said. One of the many lessons COVID-19 taught the leaders at BMS is “that customers’ expectations changed and we need to evolve along with them,” Gomez said. Omnichannel is critical to “meet customers where they want to be met.” To do that well, a company must look at the entire customer journey.

 

Many believe that omnichannel is synonymous with “getting rid of the salesforce,” Hartley noted. “That is not the case. Instead, it means looking at all channels — digital as well as the personal including sales representatives, the reimbursement specialists, the patient support, the call center and the medical science liaisons — to find how to bring those together in the way that meets the customer at that moment, in the way they want to be engaged,” she explained.

 

Optimizing the technology 

Nearly three years out from the initial shift to virtual engagement, HCPs are still experiencing technology and content challenges. Part of Gomez’s role is to “simplify the experience so we can leverage those tools in the right way.” To do that, everyone on the team must “use the same playbook, the same acronyms and nomenclature.” Technology is ever-changing and it is difficult to stay ahead, so we need to focus on “optimizing what we currently have, while being aware of what’s coming in the future. In other words, let’s not focus too much on the ‘next best thing.’ Let’s better orchestrate the great tools we have at our disposal,” he said.

 

Technology “is not about finding the brightest, shiniest object,” Hartley added. Its purpose is to support the brand objectives and make it easier for customers, yet for HCPs and patients alike, the technology remains “a bit of a hindrance.” HCPs noted in our research that they are still experiencing challenges with scheduling and the length of virtual details with pharmaceutical companies. They also noted that patients often struggle with the technology for virtual visits and portals, so for many HCP/patient engagements they have returned to in person.

 

Gomez conceded the industry has a long way to go “to rethink the entire experience.” Pharma companies should re-evaluate their efforts across the four Ds: data, decisions, design and delivery. In its simplest form, have a data strategy that will empower you to better understand what story to tell, make data-based decisions on what’s most important to your customer, design a program that encompasses a robust content strategy and deliver that message on the relevant platforms.

 

EY US helps clients look at “what other industries are doing and what excellence can look like,” said Hartley. Companies lauded by consumers “understand their needs, meet them where they are and deliver personalized content that’s relevant and meaningful to them,” she explained. Omnichannel does not mean they are omnipresent. “Companies are not there every day but when customers need them, and customers see these companies as a great resource and a partner in that sense,” she said.

 

Creating a personalized experience

At the end of the day, “data is going to help us tell the story,” Gomez said. With omnichannel, “content is both king and queen. It needs to be specific to the consumer, seamless, automated and relevant to where they are along that journey.”

 

Content is not solely for promotional purposes. EY US research has found “a greater need for medical education content for HCPs and that they can share with their patients,” Hartley said. “We’ve historically had firewalls between medical and promotion and we’re entering a new era where, in a compliant way, we need to be able to bring medical content and promotional content at the right moment in the journey to the customer.”

 

That convergence of the medical and commercial and value and access is necessary for pharma brands to create the right customer experience going forward. That requires “having some type of handshake every step of the way, which is what an orchestrated omnichannel experience is all about,” Gomez added.

 

In this new, faster environment of campaign development and personalization, it’s critical to “keep the customer at the center and continue to innovate around the ways we communicate with them that are going to meet their needs,” Hartley said.

 

The future is about the customer, “because they’re going to demand that more and more,” Gomez concluded. “If we keep that lens on at all times, it’s going to be the compass to guide us to the right direction.”

 

The views reflected in this article are the views of the author(s) and do not necessarily reflect the views of Ernst & Young LLP or other members of the global EY organization.

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]]> Fri, 17 Mar 2023 15:53:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (Ray Gomez, Shannon Hartley, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ Health care providers (HCPs) have transitioned from navigating shutdowns at the height of the COVID-19 pandemic to learning to adjust to a hybrid engagement environment. By necessity, pharmaceutical companies have changed how they engage with providers, moving from primarily in-person interactions to fully virtual and, finally, to a hybrid of in-person and virtual.

 

During a recent MM+M podcast, editor-in-chief Larry Dobrow moderated a discussion between Ray Gomez, VP of worldwide omnichannel capabilities at Bristol Myers Squibb (BMS), and Shannon Hartley, managing director of life sciences transformation at Ernst & Young LLP (EY US), about the shifting needs of HCPs for information across diverse channels. 

 

Adjusting to omnichannel

As the COVID-19 pandemic hit, EY US initiated a survey to track the impact on HCPs of the shift from in-person to virtual engagement. The research took an in-depth look at “how HCP perceptions are changing, how they’re interacting with both their own patients and with pharmaceutical companies, what’s working, what’s not,” Hartley said. What has become increasingly important is the use of omnichannel as a way of creating “personalization, not just for the physician in terms of their specialty or the individual, but the type of information they’re looking for varies by channel,” she explained. 

 

To “demystify what omnichannel is,” Gomez said, unlike multichannel marketing that places a greater emphasis on the channel, omnichannel puts the customer at the center of the journey. It’s about providing the right content at the right time in the right place for that customer. “It’s key to identify the customer as well as their pain points so we can start a conversation about how they want to be spoken to, and then look at the content that we have to deliver and drive so that it’s meaningful for them — relevancy is key.” Next, consider how often to communicate and which channels are best to reach them.

 

Keep in mind that “It isn’t a one-size-fits-all,” Hartley said. For product launches, “It is important to have the sales rep explaining the new products.” However, for established products, HCPs prefer receiving information through “websites, reminders and email updates.” In specialties such as oncology, which encounters “a fast-paced change in science, being able to interact with medical peers who are doing new research and with pharmaceutical companies who are leading some of that research” has become critical, Hartley explains. 

 

Changing the mindset

Gomez has found that “it takes a village to truly build an omnichannel game plan because there’s so much orchestration.” Working with a range of stakeholders, it’s imperative to start by “listening and knowing which triggers you need to be turning on and off appropriately,” he said.

 

“Across the industry, innovative leaders have recognized the importance of omnichannel and being customer-centric,” Hartley said. One of the many lessons COVID-19 taught the leaders at BMS is “that customers’ expectations changed and we need to evolve along with them,” Gomez said. Omnichannel is critical to “meet customers where they want to be met.” To do that well, a company must look at the entire customer journey.

 

Many believe that omnichannel is synonymous with “getting rid of the salesforce,” Hartley noted. “That is not the case. Instead, it means looking at all channels — digital as well as the personal including sales representatives, the reimbursement specialists, the patient support, the call center and the medical science liaisons — to find how to bring those together in the way that meets the customer at that moment, in the way they want to be engaged,” she explained.

 

Optimizing the technology 

Nearly three years out from the initial shift to virtual engagement, HCPs are still experiencing technology and content challenges. Part of Gomez’s role is to “simplify the experience so we can leverage those tools in the right way.” To do that, everyone on the team must “use the same playbook, the same acronyms and nomenclature.” Technology is ever-changing and it is difficult to stay ahead, so we need to focus on “optimizing what we currently have, while being aware of what’s coming in the future. In other words, let’s not focus too much on the ‘next best thing.’ Let’s better orchestrate the great tools we have at our disposal,” he said.

 

Technology “is not about finding the brightest, shiniest object,” Hartley added. Its purpose is to support the brand objectives and make it easier for customers, yet for HCPs and patients alike, the technology remains “a bit of a hindrance.” HCPs noted in our research that they are still experiencing challenges with scheduling and the length of virtual details with pharmaceutical companies. They also noted that patients often struggle with the technology for virtual visits and portals, so for many HCP/patient engagements they have returned to in person.

 

Gomez conceded the industry has a long way to go “to rethink the entire experience.” Pharma companies should re-evaluate their efforts across the four Ds: data, decisions, design and delivery. In its simplest form, have a data strategy that will empower you to better understand what story to tell, make data-based decisions on what’s most important to your customer, design a program that encompasses a robust content strategy and deliver that message on the relevant platforms.

 

EY US helps clients look at “what other industries are doing and what excellence can look like,” said Hartley. Companies lauded by consumers “understand their needs, meet them where they are and deliver personalized content that’s relevant and meaningful to them,” she explained. Omnichannel does not mean they are omnipresent. “Companies are not there every day but when customers need them, and customers see these companies as a great resource and a partner in that sense,” she said.

 

Creating a personalized experience

At the end of the day, “data is going to help us tell the story,” Gomez said. With omnichannel, “content is both king and queen. It needs to be specific to the consumer, seamless, automated and relevant to where they are along that journey.”

 

Content is not solely for promotional purposes. EY US research has found “a greater need for medical education content for HCPs and that they can share with their patients,” Hartley said. “We’ve historically had firewalls between medical and promotion and we’re entering a new era where, in a compliant way, we need to be able to bring medical content and promotional content at the right moment in the journey to the customer.”

 

That convergence of the medical and commercial and value and access is necessary for pharma brands to create the right customer experience going forward. That requires “having some type of handshake every step of the way, which is what an orchestrated omnichannel experience is all about,” Gomez added.

 

In this new, faster environment of campaign development and personalization, it’s critical to “keep the customer at the center and continue to innovate around the ways we communicate with them that are going to meet their needs,” Hartley said.

 

The future is about the customer, “because they’re going to demand that more and more,” Gomez concluded. “If we keep that lens on at all times, it’s going to be the compass to guide us to the right direction.”

 

The views reflected in this article are the views of the author(s) and do not necessarily reflect the views of Ernst & Young LLP or other members of the global EY organization.

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]]> Meeting the changing engagement needs of health care providers, a podcast presented by Ernst & Young US Ray Gomez, Shannon Hartley, Larry Dobrow 00:34:58 How to create a more personalized experience. How to create a more personalized experience. false bonus e20eccfc-5d26-4954-a07d-250a5e6b166d MM+M Podcast 3.16.23: Infusing ChatGPT into med comms, expanding Medicare drug-price negotiation, and exploring demand for a male contraceptive Jack O'Brien interviews Inizio Medical’s Matt Lewis, global chief medical analytics/innovation officer, about using generative AI apps like chatGPT in med comms. Lecia Bushak recaps a Biden plan to double the number of drugs eligible for Medicare price negotiation, among other items in his 2024 budget proposal. And, in light of promising pre-clinical research, Jack explores the pent-up demand for non-hormonal male contraceptives. Music by Sixieme Son.

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]]> Thu, 16 Mar 2023 15:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O’Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Jack O'Brien interviews Inizio Medical’s Matt Lewis, global chief medical analytics/innovation officer, about using generative AI apps like chatGPT in med comms. Lecia Bushak recaps a Biden plan to double the number of drugs eligible for Medicare price negotiation, among other items in his 2024 budget proposal. And, in light of promising pre-clinical research, Jack explores the pent-up demand for non-hormonal male contraceptives. Music by Sixieme Son.

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]]> MM+M Podcast 3.16.23: Infusing ChatGPT into med comms, expanding Medicare drug-price negotiation, and exploring demand for a male contraceptive Marc Iskowitz, Jack O’Brien, Lecia Bushak 00:29:42 Jack O'Brien interviews Inizio Medical’s Matt Lewis, global chief medical analytics/innovation officer, about using generative AI apps like chatGPT in med comms. Lecia Bushak recaps a Biden plan to double the number of drugs eligible for Medicare price negotiation, among other items in his 2024 budget proposal. And, in light of promising pre-clinical research, Jack explores the pent-up demand for non-hormonal male contraceptives. Music by Sixieme Son. Jack O'Brien interviews Inizio Medical’s Matt Lewis, global chief medical analytics/innovation officer, about using generative AI apps like chatGPT in med comms. Lecia Bushak recaps a Biden plan to double the number of drugs eligible for Medicare price negotiation, among other items in his 2024 budget proposal. And, in light of promising pre-clinical research, Jack explores the pent-up demand for non-hormonal male contraceptives. Music by Sixieme Son. medical marketing false full 276 896ef090-e076-4c67-a056-90d88966a2eb MM+M Podcast 3.9.23: A survival guide for era of tighter marketing budgets, East Palestine’s messaging lessons, and Novak Djokovic’s COVID-19 vax row bounces back into spotlight  

 

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]]> Thu, 9 Mar 2023 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/  

 

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]]> MM+M Podcast 3.9.23: A survival guide for era of tighter marketing budgets, East Palestine’s messaging lessons, and Novak Djokovic’s COVID-19 vax row bounces back into spotlight The MM+M Podcast 00:28:47 Jack interviews Justin Steinman, chief marketing officer at Definitive Healthcare, for his guide to surviving the era of tighter healthcare marketing budgets. Lecia Bushak analyzes the misinformation problem — and public health messaging lessons — from the train derailment in East Palestine, Ohio. And Jack reprises the controversy around Serbian tennis great Novak Djokovic’s COVID-19 vaccination status. Music by Sixieme Son. Jack interviews Justin Steinman, chief marketing officer at Definitive Healthcare, for his guide to surviving the era of tighter healthcare marketing budgets. Lecia Bushak analyzes the misinformation problem — and public health messaging lessons — from the train derailment in East Palestine, Ohio. And Jack reprises the controversy around Serbian tennis great Novak Djokovic’s COVID-19 vaccination status. Music by Sixieme Son. false full 275 1ed9bec6-691f-42e7-9897-2d4e6c595e86 Why Pharma Marketers Need AI Now, in partnership with AllazoHealth Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this vodcast, William Grambley, CEO of AllazoHealth, explores how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI), anticipate patient intent, and drive next-best-action at the individual level. With AI, pharma marketers can finally truly personalize campaigns, increase therapy initiation and medication adherence, and deliver marketing operations efficiency at scale.

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]]> Wed, 8 Mar 2023 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Bill Grambley) https://www.mmm-online.com/the-mmm-podcast/ Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this vodcast, William Grambley, CEO of AllazoHealth, explores how pharma marketers can reach their omni-channel engagement objectives with artificial intelligence (AI), anticipate patient intent, and drive next-best-action at the individual level. With AI, pharma marketers can finally truly personalize campaigns, increase therapy initiation and medication adherence, and deliver marketing operations efficiency at scale.

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]]> Why Pharma Marketers Need AI Now, in partnership with AllazoHealth Jack O'Brien, Bill Grambley 00:19:44 pharma, sponsored, medical media, marketing, medical marketing, healthcare, ai false bonus 3fbf1c39-1fa1-4b2f-aa84-62c64ad67962 MM+M Podcast 3.2.23: Yankee great Bernie Williams considers rare-disease advocacy his biggest hit, and Woody Harrelson takes (another) shot at the drug industry In honor of World Rare Disease Day, Marc Iskowitz interviews Bronx Bombers alum Bernie Williams, who says his association with BI’s Breathless campaign has helped him process the loss of his father. And Jack O’Brien explains why Woody Harrelson’s Saturday Night Live monologue, which compared the pharma industry to a “drug cartel,” was no laughing matter. Lecia Bushak is slated to return next week with another policy update.

 

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]]> Thu, 2 Mar 2023 20:13:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O'Brien, Bernie Williams) https://www.mmm-online.com/the-mmm-podcast/ In honor of World Rare Disease Day, Marc Iskowitz interviews Bronx Bombers alum Bernie Williams, who says his association with BI’s Breathless campaign has helped him process the loss of his father. And Jack O’Brien explains why Woody Harrelson’s Saturday Night Live monologue, which compared the pharma industry to a “drug cartel,” was no laughing matter. Lecia Bushak is slated to return next week with another policy update.

 

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]]> MM+M Podcast 3.2.23: Yankee great Bernie Williams considers rare-disease advocacy his biggest hit, and Woody Harrelson takes (another) shot at the drug industry Marc Iskowitz, Jack O'Brien, Bernie Williams 00:31:19 yankees, mlb, medical media, bernie williams, medical marketing false full 274 0712e8f9-d116-4450-a651-b0d51353e0fa Improving utilization of patient affordability programs, a podcast presented by Doceree Thu, 23 Feb 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Matt Botkin, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ Improving utilization of patient affordability programs, a podcast presented by Doceree Matt Botkin, Larry Dobrow 00:22:52 The healthcare industry spends around $30 billion annually on healthcare. The question however remains, how much of these efforts actually provide patients and healthcare professionals (HCPs) with the data and information needed to make educated decisions on the right prescriptions and patient care? In this podcast Matt Botkin, senior vice president, business development (health systems) at Doceree, throws light on how the pharmaceutical industry can leverage technology to address the issue of healthcare affordability, thereby enabling care adherence for patients and resulting in better healthcare outcomes. The healthcare industry spends around $30 billion annually on healthcare. The question however remains, how much of these efforts actually provide patients and healthcare professionals (HCPs) with the data and information needed to make educated decisions on the right prescriptions and patient care? In this podcast Matt Botkin, senior vice president, business development (health systems) at Doceree, throws light on how the pharmaceutical industry can leverage technology to address the issue of healthcare affordability, thereby enabling care adherence for patients and resulting in better healthcare outcomes. partner false bonus 6562299d-796e-410b-9482-9b2bf93a1895 MM+M Podcast 2.23.23: Millennial managers speak, Moderna changes its tune, and a patient's encounter with a pharmacist goes viral Marc Iskowitz interviews members of MM+M’s 2023 class of 40Under40 on how they’re creating a more inclusive workplace within life-science companies like Novartis and Alcon. Lecia Bushak analyzes Moderna’s about-face on pricing for its COVID-19 vaccine. And Jack O’Brien explains how an incident involving a pharmacist who had moral objections to administering the COVID vaccine went viral.

 

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]]> Thu, 23 Feb 2023 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz interviews members of MM+M’s 2023 class of 40Under40 on how they’re creating a more inclusive workplace within life-science companies like Novartis and Alcon. Lecia Bushak analyzes Moderna’s about-face on pricing for its COVID-19 vaccine. And Jack O’Brien explains how an incident involving a pharmacist who had moral objections to administering the COVID vaccine went viral.

 

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]]> MM+M Podcast 2.23.23: Millennial managers speak, Moderna changes its tune, and a patient's encounter with a pharmacist goes viral Marc Iskowitz, Lecia Bushak, Jack O'Brien 00:38:57 medical media, 40under40, medical marketing, mm+m false full 273 ba7fc837-d991-442c-9dc8-86bca1d1b7d6 The future is Boundless, a podcast presented by Boundless Wed, 22 Feb 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Francesco Lucarelli, Kerry Hilton, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ The future is Boundless, a podcast presented by Boundless Francesco Lucarelli, Kerry Hilton, Marc Iskowitz 00:20:01 Evolution in the healthcare marketing and communications space requires an agile team that is solutions oriented and sees beyond barriers with a “how can it be done” mindset. We are on the road to building the next generation healthcare platform to best serve our clients. Evolution in the healthcare marketing and communications space requires an agile team that is solutions oriented and sees beyond barriers with a “how can it be done” mindset. We are on the road to building the next generation healthcare platform to best serve our clients. partner false bonus 73c27844-3757-47c0-ba50-e3d843b4e285 Daniel Kraft imagines ‘convergent’ future, Medicaid mulls grocery coverage, and a show sparks fears of zombie fungus apocalypse Marc Iskowitz talks with Dr. Daniel Kraft about the potential of generative AI and gene sequencing in medicine and his upcoming NextMed event. Lecia Bushak explains the fed’s “food as medicine” shift. And Jack O’Brien explains how HBO show The Last of Us has health officials downplaying the risk of a zombie fungus apocalypse. Music by Sixieme Son.

 

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]]> Thu, 16 Feb 2023 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien, Dr. Daniel Kraft) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz talks with Dr. Daniel Kraft about the potential of generative AI and gene sequencing in medicine and his upcoming NextMed event. Lecia Bushak explains the fed’s “food as medicine” shift. And Jack O’Brien explains how HBO show The Last of Us has health officials downplaying the risk of a zombie fungus apocalypse. Music by Sixieme Son.

 

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]]> Daniel Kraft imagines ‘convergent’ future, Medicaid mulls grocery coverage, and a show sparks fears of zombie fungus apocalypse Marc Iskowitz, Lecia Bushak, Jack O'Brien, Dr. Daniel Kraft 00:25:53 the last of us, pharma, medical media, marketing, nextmed, medical marketing false full 272 70b0dee1-1012-49b2-815f-e65301b6ee50 MM+M Podcast 2.8.23: Eisai’s pricing transparency, GAO’s report on ‘gain-of-function’ research, and MrBeast’s polarizing video Jack gets Eversana CDO Scott Snyder’s JPM observations on digital health. Marc comments on Eisai’s pricing transparency. And Lecia discusses efforts to strengthen oversight of “gain-of-function” research. We close with the recent controversy surrounding a MrBeast video.

 

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]]> Wed, 8 Feb 2023 18:33:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Jack gets Eversana CDO Scott Snyder’s JPM observations on digital health. Marc comments on Eisai’s pricing transparency. And Lecia discusses efforts to strengthen oversight of “gain-of-function” research. We close with the recent controversy surrounding a MrBeast video.

 

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]]> MM+M Podcast 2.8.23: Eisai’s pricing transparency, GAO’s report on ‘gain-of-function’ research, and MrBeast’s polarizing video Marc Iskowitz, Lecia Bushak, Jack O'Brien 00:18:01 mrbeast, jpm, gain of function, communications, medical media, eversana, medical marketing, eisai false full 271 a14401b1-c26c-44e3-946c-818bafddc4c2 The inclusive quotient: Creating inclusive experiences for customers and brands, a podcast presented by IPG Health Mon, 6 Feb 2023 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ The inclusive quotient: Creating inclusive experiences for customers and brands, a podcast presented by IPG Health The MM+M Podcast 00:25:50 More than ever before, marketers are grappling with how to make creative solutions more inclusive. How to spark fuller, more authentic, and impactful interactions with their audiences. How to move beyond just ‘representation’ to real inclusion. IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro will discuss how it all starts at the foundational strategy phase – with the very first creative brief. They dig into how effectively centering equity, diversity, and inclusion across the entire strategic process yields powerfully inclusive and impactful creative solutions in which audiences see themselves. Building on the universally known “IQ” and “EQ,” Pilon and Bazuro discuss IPG Health’s proprietary and first-in-industry inclusive quotient – “inQ,” and how to deliver inclusive experiences that drive behavioral change for good and for all. More than ever before, marketers are grappling with how to make creative solutions more inclusive. How to spark fuller, more authentic, and impactful interactions with their audiences. How to move beyond just ‘representation’ to real inclusion. IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro will discuss how it all starts at the foundational strategy phase – with the very first creative brief. They dig into how effectively centering equity, diversity, and inclusion across the entire strategic process yields powerfully inclusive and impactful creative solutions in which audiences see themselves. Building on the universally known “IQ” and “EQ,” Pilon and Bazuro discuss IPG Health’s proprietary and first-in-industry inclusive quotient – “inQ,” and how to deliver inclusive experiences that drive behavioral change for good and for all. false bonus 6811320e-e976-4857-a1e8-02ded4dc3bbc MM+M Podcast 2.2.23: What Verily layoffs mean, how fed plans to end the PHE, where genetic sequencing is headed, and why Damar Hamlin is challenging the G.O.A.T. Jack gets Verily co-founder Tom Stanis’ take on the Alphabet unit’s recent layoffs. Marc talks with Element Biosciences’ CEO about price-slashing in the genetic-sequencing sector. And Lecia provides an update on how the government plans to end the public health emergency. In this week’s social media minute, we weigh in on Damar Hamlin’s tie-up with the AHA.

 

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]]> Thu, 2 Feb 2023 19:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack O’Brien, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Jack gets Verily co-founder Tom Stanis’ take on the Alphabet unit’s recent layoffs. Marc talks with Element Biosciences’ CEO about price-slashing in the genetic-sequencing sector. And Lecia provides an update on how the government plans to end the public health emergency. In this week’s social media minute, we weigh in on Damar Hamlin’s tie-up with the AHA.

 

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]]> MM+M Podcast 2.2.23: What Verily layoffs mean, how fed plans to end the PHE, where genetic sequencing is headed, and why Damar Hamlin is challenging the G.O.A.T. Marc Iskowitz, Jack O’Brien, Lecia Bushak 00:23:47 pharma, communications, medical media, tech, medical marketing, healthcare, marcomm false full 270 a312a0e9-3f83-4aad-96e1-dc138070f45a MM+M Podcast 1.25.23: A prognosis for medtech, VA’s plan to reduce suicide, and anti-vaxxers get a taste of their own medicine Marc Iskowitz finds out how Medtronic's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions.

 

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]]> Wed, 25 Jan 2023 17:58:21 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz finds out how Medtronic's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions.

 

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]]> MM+M Podcast 1.25.23: A prognosis for medtech, VA’s plan to reduce suicide, and anti-vaxxers get a taste of their own medicine Marc Iskowitz, Lecia Bushak, Jack O'Brien 00:21:13 false full 269 be7a807a-d596-49a1-a3a0-025ad66d9d8f MM+M Podcast 1.18.23: Whither healthcare M&A? Plus, Bernie Sanders’ priorities and a TikTok star’s Ozempic struggle Marc discusses the lack of big M&A coming out of last week’s JPMorgan Healthcare Conference. Plus, Lecia recaps Bernie Sanders’ policy priorities and Jack recounts one TikTok star’s struggles to access Ozempic. Also, we end with a chicken salad recipe.

 

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]]> Wed, 18 Jan 2023 21:44:16 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Marc discusses the lack of big M&A coming out of last week’s JPMorgan Healthcare Conference. Plus, Lecia recaps Bernie Sanders’ policy priorities and Jack recounts one TikTok star’s struggles to access Ozempic. Also, we end with a chicken salad recipe.

 

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]]> MM+M Podcast 1.18.23: Whither healthcare M&A? Plus, Bernie Sanders’ priorities and a TikTok star’s Ozempic struggle Marc Iskowitz, Lecia Bushak, Jack O'Brien 00:12:40 social media, jpm, medical media, jpmorgan healthcare conference, chicken salad, health care, tiktok, medical marketing false full 268 dbd22053-73ab-4615-a154-f5470e8b8608 JPM 2023 Takeouts: iRhythm’s Dan Wilson In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Dan Wilson, EVP of strategy and IR at cardiac monitoring medtech iRhythm, about its push into primary care, the search for the perfect partner, and his former life as an investment banker coordinating the JPM meeting.

 

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]]> Fri, 13 Jan 2023 17:21:34 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Dan Wilson) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Dan Wilson, EVP of strategy and IR at cardiac monitoring medtech iRhythm, about its push into primary care, the search for the perfect partner, and his former life as an investment banker coordinating the JPM meeting.

 

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]]> JPM 2023 Takeouts: iRhythm’s Dan Wilson Marc Iskowitz, Dan Wilson 00:14:11 jpm, med tech, medical media, medical marketing, irhythm false full 267 f860945c-31eb-46ad-a5f4-c1fa913092cb JPM 2023 Takeouts: OptimizeRx's Will Febbo In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Will Febbo, CEO of point-of-care messaging company OptimizeRx, about the challenge of scaling digital marketing, whether the biopharma services sector could see consolidation this year, and some applications of AI and RWE at the POC.

 

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]]> Thu, 12 Jan 2023 20:14:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Will Febbo) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Will Febbo, CEO of point-of-care messaging company OptimizeRx, about the challenge of scaling digital marketing, whether the biopharma services sector could see consolidation this year, and some applications of AI and RWE at the POC.

 

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]]> JPM 2023 Takeouts: OptimizeRx's Will Febbo Marc Iskowitz, Will Febbo 00:15:12 biopharma, digital marketing, jpm, pharma, medical media, tech, medical marketing false full 266 e06c60ff-413f-4537-bf6d-31f771fca5a4 MM+M Podcast 1.5.23: A JPM ‘23 preview, plus health policy update and the debut of our social media segment Thu, 5 Jan 2023 19:51:32 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 1.5.23: A JPM ‘23 preview, plus health policy update and the debut of our social media segment Jack O'Brien, Marc Iskowitz, Lecia Bushak 00:10:54 Marc offers a mini-preview of next week’s 2023 JPMorgan Healthcare Conference, and Lecia discusses new legislation that's set to increase access to buprenorphine for opioid-use disorder. Plus, Jack O’Brien tells us what’s trending on healthcare social media. Marc offers a mini-preview of next week’s 2023 JPMorgan Healthcare Conference, and Lecia discusses new legislation that's set to increase access to buprenorphine for opioid-use disorder. Plus, Jack O’Brien tells us what’s trending on healthcare social media. pharma, medical marketing, healthcare false full 265 bfa10d8f-bcee-45e1-90b5-0159efbaf85b SHOW TITLE: MM+M Podcast 12.27.22: The year’s best conversations Marc narrates a compilation of the most intriguing conversations, captivating guests and thought-provoking comments, culled from podcast interviews conducted throughout this eventful year. PLUS: Lecia rounds up 2022’s biggest health policy stories, and how their effects could ripple into the New Year. Music by Sixieme Son.

 

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]]> Wed, 28 Dec 2022 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Marc narrates a compilation of the most intriguing conversations, captivating guests and thought-provoking comments, culled from podcast interviews conducted throughout this eventful year. PLUS: Lecia rounds up 2022’s biggest health policy stories, and how their effects could ripple into the New Year. Music by Sixieme Son.

 

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]]> SHOW TITLE: MM+M Podcast 12.27.22: The year’s best conversations Marc Iskowitz 00:28:19 marketing communications, 2023, 2022, bestof2022, communications, medical media, medical marketing false full 264 365d3d16-1e4e-40b8-a0d6-b0736fe26804 HLTH 2022 Takeouts: Sharecare’s Dr. Jud Brewer In this mini episode of the podcast, Jack O'Brien speaks with Dr. Jud Brewer, chief medical officer at Sharecare, about its survey of 3,000 people (including 200 doctors), which found that those with a physical chronic illness were twice as likely as the general population to exhibit symptoms of anxiety and depression; the need to “distinguish the science from the celebrity” with digital therapeutics; and the lingering stigma around addiction treatment.

 

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]]> Thu, 22 Dec 2022 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Jud Brewer) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast, Jack O'Brien speaks with Dr. Jud Brewer, chief medical officer at Sharecare, about its survey of 3,000 people (including 200 doctors), which found that those with a physical chronic illness were twice as likely as the general population to exhibit symptoms of anxiety and depression; the need to “distinguish the science from the celebrity” with digital therapeutics; and the lingering stigma around addiction treatment.

 

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]]> HLTH 2022 Takeouts: Sharecare’s Dr. Jud Brewer Jack O'Brien, Jud Brewer 00:15:51 addiction, communications, medical media, medical marketing, chronic illness, sharecare false full 263 1023cb0a-aa20-48e1-8c93-dced56fe86f2 HLTH 2022 Takeouts: BMS’s Dr. Nivee Amin
In this mini episode of the podcast, Jack O'Brien speaks with BMS’s Dr. Nivee Amin, cardiologist and senior director/lead for its cardiovascular digital health team, about how BMS engaged with the startup community via a Cardio Innovation Challenge at HLTH in Las Vegas, the value of focusing on medically underserved communities, and the “science fiction” of layering innovations like AI to supercharge existing diagnostic, treatment and monitoring technologies.

 

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]]> Wed, 21 Dec 2022 19:30:45 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Dr. Nivee Amin) https://www.mmm-online.com/the-mmm-podcast/
In this mini episode of the podcast, Jack O'Brien speaks with BMS’s Dr. Nivee Amin, cardiologist and senior director/lead for its cardiovascular digital health team, about how BMS engaged with the startup community via a Cardio Innovation Challenge at HLTH in Las Vegas, the value of focusing on medically underserved communities, and the “science fiction” of layering innovations like AI to supercharge existing diagnostic, treatment and monitoring technologies.

 

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]]> HLTH 2022 Takeouts: BMS’s Dr. Nivee Amin Jack O'Brien, Dr. Nivee Amin 00:13:03 bms, hlth, cardiovascular, medical media, medical marketing false full 261 112274f8-4e8f-4735-95d2-c49b633cfdd9 HLTH 2022 Takeouts: Salesforce’s Dr. Geeta Nayyar Wed, 21 Dec 2022 18:47:01 +0000 Bill.Fitzpatrick@haymarketmedia.com (Geeta Nayar, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ HLTH 2022 Takeouts: Salesforce’s Dr. Geeta Nayyar Geeta Nayar, Jack O'Brien 00:17:09 In this mini episode of the podcast, Jack O’Brien speaks with Dr. Geeta Nayyar, chief medical officer at Salesforce, about its survey of 1,800 healthcare professionals, which found significant gaps in the healthcare employee skillset; workforce burnout as a consequence; EHR vs. CRM and the need to “know the lane of your tech.” In this mini episode of the podcast, Jack O’Brien speaks with Dr. Geeta Nayyar, chief medical officer at Salesforce, about its survey of 1,800 healthcare professionals, which found significant gaps in the healthcare employee skillset; workforce burnout as a consequence; EHR vs. CRM and the need to “know the lane of your tech.” false full 262 b9be332c-c330-4758-8184-dee3ed97d1ed HLTH 2022 Takeouts: Talkspace’s Varun Choudhary and Pablo McCabe In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Talkspace’s Dr. Varun Choudhary, chief medical officer, and Pablo McCabe, SVP of payer/EAP account strategy, about the “normalization” of mental health treatment, big steps taken by app-based services, “clinical deserts” and access challenges.

 

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]]> Tue, 20 Dec 2022 16:13:32 +0000 Bill.Fitzpatrick@haymarketmedia.com (Pablo McCabe, Dr. Varun Choudhary, Jack O’Brien) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Talkspace’s Dr. Varun Choudhary, chief medical officer, and Pablo McCabe, SVP of payer/EAP account strategy, about the “normalization” of mental health treatment, big steps taken by app-based services, “clinical deserts” and access challenges.

 

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]]> HLTH 2022 Takeouts: Talkspace’s Varun Choudhary and Pablo McCabe Pablo McCabe, Dr. Varun Choudhary, Jack O’Brien 00:23:42 mental health, hlth, medical media, talkspace, medical marketing false full 260 a0a83f79-7972-4f75-947d-4623ac653e17 HLTH 2022 Takeouts: Cota's Miruna Sasu Mon, 19 Dec 2022 16:32:18 +0000 Bill.Fitzpatrick@haymarketmedia.com (Miruna Sasu, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ HLTH 2022 Takeouts: Cota's Miruna Sasu Miruna Sasu, Jack O'Brien 00:17:10 In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with tenured real-world data ace Miruna Sasu, president/CEO of Cota, about productizing the first generation of RWD vendors, the best real-world data she’s ever seen, and why pushing EHR data into clinical trial records will play a bigger role for pharma in the future. In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with tenured real-world data ace Miruna Sasu, president/CEO of Cota, about productizing the first generation of RWD vendors, the best real-world data she’s ever seen, and why pushing EHR data into clinical trial records will play a bigger role for pharma in the future. hlth, medical marketing false full 258 c15b42d5-723b-4427-880a-09e2392d0ccd Advancing Health Equity, in partnership with Ernst & Young The healthcare system has faced significant challenges ensuring all patients of various backgrounds

receive quality, reliable access to care. While leaders and organizations have made strides to make

institutional change happen in recent years, advancing health equity is ultimately a long-term journey

for the healthcare ecosystem.

During a sponsored MM+M podcast, digital editor Jack O'Brien and Muna Tuna, EY U.S. market access,

pricing and reimbursement leader at Ernst & Young, discussed pharma’s role, responsibilities and

opportunities in addressing disparities along the journey.

 

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]]> Mon, 19 Dec 2022 05:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Muna Tuna) https://www.mmm-online.com/the-mmm-podcast/ The healthcare system has faced significant challenges ensuring all patients of various backgrounds

receive quality, reliable access to care. While leaders and organizations have made strides to make

institutional change happen in recent years, advancing health equity is ultimately a long-term journey

for the healthcare ecosystem.

During a sponsored MM+M podcast, digital editor Jack O'Brien and Muna Tuna, EY U.S. market access,

pricing and reimbursement leader at Ernst & Young, discussed pharma’s role, responsibilities and

opportunities in addressing disparities along the journey.

 

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]]> Advancing Health Equity, in partnership with Ernst & Young Jack O'Brien, Muna Tuna 00:09:04 pharma, hlth, sponsored, medical media, equity, medical marketing false bonus 548c7f4e-9c39-49dd-98d7-7abf28a00990 HLTH 2022 Takeouts: Redesign Health’s Missy Krasner Fri, 16 Dec 2022 16:21:44 +0000 Bill.Fitzpatrick@haymarketmedia.com (Missy Krasner, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ HLTH 2022 Takeouts: Redesign Health’s Missy Krasner Missy Krasner, Jack O'Brien 00:16:19 In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with health-tech veteran Missy Krasner, chair of Redesign Health, about the state of post-pandemic health IT, why big tech has won the battle with healthcare incumbents, and some of the startups Redesign is incubating. In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with health-tech veteran Missy Krasner, chair of Redesign Health, about the state of post-pandemic health IT, why big tech has won the battle with healthcare incumbents, and some of the startups Redesign is incubating. hlth confernece, medical marketing false full 257 605f9a28-ee8d-435c-aa21-e0c9d061f6cc HLTH 2022 Takeouts: Project Ronin’s Kathy Ford Thu, 15 Dec 2022 18:11:04 +0000 Bill.Fitzpatrick@haymarketmedia.com (Kathy Ford, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ HLTH 2022 Takeouts: Project Ronin’s Kathy Ford Kathy Ford, Jack O'Brien 00:10:11 In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kathy Ford, chief product/strategy officer for Project Ronin, about the AI-powered, clinical decision-support firm’s oncology focus, why AI and machine learning have yet to win over clinicians’ trust, and the need for marketers to offer “situational awareness” that helps cancer patients navigate their care. In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kathy Ford, chief product/strategy officer for Project Ronin, about the AI-powered, clinical decision-support firm’s oncology focus, why AI and machine learning have yet to win over clinicians’ trust, and the need for marketers to offer “situational awareness” that helps cancer patients navigate their care. pharma, medical marketing, healthcare false full 256 7bc99f30-5175-4522-b8dd-f59fe3f31be5 Healthcare Highway: Consumers in the driver’s seat, a podcast presented by Publicis If we want to reach true health equity, we have to shift our mindset from one-size fits all to one-size-fits-one. We must empower people to take charge of their own health care, to get out of the back seat and step into the driver’s seat. Before the pandemic, patients would look primarily to their doctors for direction about their care, and unfortunately all too often patients seek out care after something has already happened with their health. Now, consumers are seeking out their own care, taking at-home tests, relying on wearables to monitor their health. They’re the most active they have ever been when it comes to their health.

Join Labcorp Chief Marketing Officer, Amy Summy, along with Patti Birbiglia, Vice President Growth and Insights at Labcorp, and Lauren DeGeorge, EVP, Head of Client Services at Publicis in this candid conversation about consumer-driven healthcare.

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]]> Thu, 15 Dec 2022 16:22:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (Amy Summy, Patti Birbiglia, Lauren DeGeorge, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ If we want to reach true health equity, we have to shift our mindset from one-size fits all to one-size-fits-one. We must empower people to take charge of their own health care, to get out of the back seat and step into the driver’s seat. Before the pandemic, patients would look primarily to their doctors for direction about their care, and unfortunately all too often patients seek out care after something has already happened with their health. Now, consumers are seeking out their own care, taking at-home tests, relying on wearables to monitor their health. They’re the most active they have ever been when it comes to their health.

Join Labcorp Chief Marketing Officer, Amy Summy, along with Patti Birbiglia, Vice President Growth and Insights at Labcorp, and Lauren DeGeorge, EVP, Head of Client Services at Publicis in this candid conversation about consumer-driven healthcare.

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]]> Healthcare Highway: Consumers in the driver’s seat, a podcast presented by Publicis Amy Summy, Patti Birbiglia, Lauren DeGeorge, Jack O'Brien 00:14:45 If we want to reach true health equity, we have to shift our mindset from one-size fits all to one-size-fits-one. If we want to reach true health equity, we have to shift our mindset from one-size fits all to one-size-fits-one. false bonus 2e864c89-55c1-442f-b3a1-bb4736f4989f HLTH 2022 Takeouts: Kwame Terra, bEHR Health Systems In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kwame Terra, founder/CEO of bEHR Health Systems, about the digital health company’s roots, the need to make members of the Black community aware of their current health status, and why all the talk about racial health inequity is “a good starting point.”

 

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]]> Wed, 14 Dec 2022 05:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Kwame Terra) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kwame Terra, founder/CEO of bEHR Health Systems, about the digital health company’s roots, the need to make members of the Black community aware of their current health status, and why all the talk about racial health inequity is “a good starting point.”

 

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]]> HLTH 2022 Takeouts: Kwame Terra, bEHR Health Systems Jack O'Brien, Kwame Terra 00:06:00 hlth, medical media, health equity, equity, medical marketing false full 255 62e3b2c3-2b62-4c26-8c4c-4ee81f36a538 HLTH 2022 Takeouts: Capital Rx’s Phil Vecchiolli In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Phil Vecchiolli, SVP & GM at Capital Rx, about how consumerism is spurring progress in the insurance market, the future of formulary, and the growing divide between new and old PBMs.

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]]> Tue, 13 Dec 2022 16:27:43 +0000 Bill.Fitzpatrick@haymarketmedia.com (Phil Vecchiolli, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Phil Vecchiolli, SVP & GM at Capital Rx, about how consumerism is spurring progress in the insurance market, the future of formulary, and the growing divide between new and old PBMs.

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]]> HLTH 2022 Takeouts: Capital Rx’s Phil Vecchiolli Phil Vecchiolli, Jack O'Brien 00:10:32 hlth conference, medical marketing false full 254 423ca3c2-2c40-42c8-8d18-1c97a5e15027 HLTH 2022 Takeouts: MedArrive's Inna Plumb Mon, 12 Dec 2022 18:27:31 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Inna Plumb) https://www.mmm-online.com/the-mmm-podcast/ HLTH 2022 Takeouts: MedArrive's Inna Plumb Jack O'Brien, Inna Plumb 00:11:47 In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Inna Plumb, co-founder and COO of MedArrive, about how the COVID-19 pandemic has changed patient perspectives on in-home care delivery as well as the state of healthcare innovation. In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Inna Plumb, co-founder and COO of MedArrive, about how the COVID-19 pandemic has changed patient perspectives on in-home care delivery as well as the state of healthcare innovation. pharma, medical marketing, healthcare, mm+m false full 253 cf1c319f-387c-4838-8af0-3522e3b2c129 Insights from the front lines of digital health innovation, presented by GoodRx Mon, 12 Dec 2022 14:08:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Divya Iyer) https://www.mmm-online.com/the-mmm-podcast/ Insights from the front lines of digital health innovation, presented by GoodRx Jack O'Brien, Divya Iyer 00:13:13 Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this podcast you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and providers across the care continuum, from information seeking to diagnosis, from selecting a treatment to paying for it, and from improving adherence to accessing ongoing support. Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this podcast you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and providers across the care continuum, from information seeking to diagnosis, from selecting a treatment to paying for it, and from improving adherence to accessing ongoing support. false bonus 5fc10e9c-940d-476a-b80d-a330c417cd60 HTLH 2022 Takeouts: Zoom's Ron Emerson Fri, 9 Dec 2022 18:55:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Ron Emerson) https://www.mmm-online.com/the-mmm-podcast/ HTLH 2022 Takeouts: Zoom's Ron Emerson Jack O'Brien, Ron Emerson 00:14:57 In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ron Emerson, RN, global healthcare lead at Zoom, about how the communications company is positioning itself to help HCPs and patients in a post-pandemic world and where he sees the healthcare innovation landscape developing in 2023. In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ron Emerson, RN, global healthcare lead at Zoom, about how the communications company is positioning itself to help HCPs and patients in a post-pandemic world and where he sees the healthcare innovation landscape developing in 2023. false full 252 7e18c76b-1a13-4313-abdc-b8cb2d5c149d HLTH 2022 Takeouts: Samsung Next’s Jonathan Machado Thu, 8 Dec 2022 19:52:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Jonathan Machado) https://www.mmm-online.com/the-mmm-podcast/ HLTH 2022 Takeouts: Samsung Next’s Jonathan Machado Jack O'Brien, Jonathan Machado 00:18:44 In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jonathan Machado, managing director at Samsung Next, about the VC arm’s approach to working with health entrepreneurs, why a consumer electronics platform is an ideal one for care moonshots, and the importance of matching patients’ “speed of life” to enhance access and health equity. In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jonathan Machado, managing director at Samsung Next, about the VC arm’s approach to working with health entrepreneurs, why a consumer electronics platform is an ideal one for care moonshots, and the importance of matching patients’ “speed of life” to enhance access and health equity. false full 251 9494cfa1-be3f-485d-939c-2a4fc115060b HLTH 2022 Takeouts: Ada Health’s Jeff Cutler In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jeff Cutler, chief commercial officer at medical content firm Ada Health, about its chatbot-guided app that helps users determine if they need to see a doctor; working with biopharma on content designed to help patients better navigate the care journey; and integrating with large health systems and insurers.

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]]> Wed, 7 Dec 2022 21:01:16 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jeff Cutler, chief commercial officer at medical content firm Ada Health, about its chatbot-guided app that helps users determine if they need to see a doctor; working with biopharma on content designed to help patients better navigate the care journey; and integrating with large health systems and insurers.

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]]> HLTH 2022 Takeouts: Ada Health’s Jeff Cutler Jack O'Brien 00:08:31 biopharma, chatbot, hlth, communications, medical media, tech, medical marketing false full 249 641a199a-ba99-4f16-95a8-73611f742f49 HLTH 2022 Takeout's: EMD Digital's James Kugler In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with James Kugler, CEO of EMD Digital, an affiliate of Merck KGaA, Darmstadt, Germany, about his non-traditional healthcare background, the importance of acting on data capabilities and his industry outlook on 2023.

 

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]]> Tue, 6 Dec 2022 21:20:21 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, James Kugler) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with James Kugler, CEO of EMD Digital, an affiliate of Merck KGaA, Darmstadt, Germany, about his non-traditional healthcare background, the importance of acting on data capabilities and his industry outlook on 2023.

 

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]]> HLTH 2022 Takeout's: EMD Digital's James Kugler Jack O'Brien, James Kugler 00:13:53 merck, pharma, hlth, medical media, digital, tech, medical marketing false full 248 7925dc9b-e58c-4ca7-b839-5fa86aeaff02 HLTH 2022 Takeouts: AppliedVR’s Dr. Charisse Sparks In this episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with AppliedVR’s Dr. Charisse Sparks, chief medical officer, about DE&I as a central tenet of healthcare, from the diversification of corporate hiring and clinical research to the inclusiveness of physician attitudes toward patients of color and medical marketing.

 

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]]> Mon, 5 Dec 2022 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Charisse Sparks) https://www.mmm-online.com/the-mmm-podcast/ In this episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with AppliedVR’s Dr. Charisse Sparks, chief medical officer, about DE&I as a central tenet of healthcare, from the diversification of corporate hiring and clinical research to the inclusiveness of physician attitudes toward patients of color and medical marketing.

 

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]]> HLTH 2022 Takeouts: AppliedVR’s Dr. Charisse Sparks Jack O'Brien, Charisse Sparks 00:19:38 de&i, las vegas, hlth, appliedvr, medical media, medical marketing, healthcare false full 247 9f7478a2-bce4-48d1-b2dd-cac8f33a5737 HLTH 2022 Takeouts: Peloton’s Cassidy Rouse In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Cassidy Rouse, Peloton’s SVP/business development and GM/corporate wellness, about the fitness firm’s post-pandemic pivot toward employer memberships, and his thoughts on consumerism in healthcare.


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]]> Fri, 2 Dec 2022 17:46:11 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Cassidy Rouse) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Cassidy Rouse, Peloton’s SVP/business development and GM/corporate wellness, about the fitness firm’s post-pandemic pivot toward employer memberships, and his thoughts on consumerism in healthcare.


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]]> HLTH 2022 Takeouts: Peloton’s Cassidy Rouse Jack O'Brien, Cassidy Rouse 00:08:32 hlth, medical media, consumerism, medical marketing, heathcare, peloton false full 246 3d755e92-2334-4ab2-ac38-03d98ee71fe3 HLTH 2022 Takeouts: Hims & Hers’ April Mims In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with April Mims, SVP of public policy at Hims & Hers, about how the company is infusing health equity and, more broadly, how the startup and tech world is trying to bridge the digital divide.

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]]> Thu, 1 Dec 2022 19:39:17 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, April Mims) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with April Mims, SVP of public policy at Hims & Hers, about how the company is infusing health equity and, more broadly, how the startup and tech world is trying to bridge the digital divide.

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]]> HLTH 2022 Takeouts: Hims & Hers’ April Mims Jack O'Brien, April Mims 00:19:06 In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with April Mims, SVP of public policy at Hims & Hers, about how the company is infusing health equity and, more broadly, how the startup and tech world is trying to bridge the digital divide. In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with April Mims, SVP of public policy at Hims & Hers, about how the company is infusing health equity and, more broadly, how the startup and tech world is trying to bridge the digital divide. hlth, mm+m false full 245 91fd094d-0f14-417f-9cc2-31f858cfe01d HLTH 2022 Takeout's: Planned Parenthood’s Alexis McGill Johnson In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Alexis McGill Johnson, president/CEO of Planned Parenthood, for her thoughts on how the midterm election results reflected the national discourse on abortion rights, as well as her advice for how healthcare brands should position themselves in the post-Roe landscape.

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]]> Wed, 30 Nov 2022 16:55:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Alexis McGill Johnson) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Alexis McGill Johnson, president/CEO of Planned Parenthood, for her thoughts on how the midterm election results reflected the national discourse on abortion rights, as well as her advice for how healthcare brands should position themselves in the post-Roe landscape.

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]]> HLTH 2022 Takeout's: Planned Parenthood’s Alexis McGill Johnson Jack O'Brien, Alexis McGill Johnson 00:11:23 hlth, planned parenthood, abortion, medical media, roe, medical marketing, healthcare, election false full 244 796cbd71-1a1d-48de-b298-b61a63031668 What’s on the mind of population-health decision makers, in partnership with Spherico Spherico, a division of GSW recently conducted a survey among payers to gain insight into their behaviors, identify trends and better understand what is impacting them day to day. This is the third annual survey Spherico has launched among payers as a unique agency partner specializing in the market access space.

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]]> Wed, 30 Nov 2022 16:18:49 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Leana Katz, Adrian Garcia) https://www.mmm-online.com/the-mmm-podcast/ Spherico, a division of GSW recently conducted a survey among payers to gain insight into their behaviors, identify trends and better understand what is impacting them day to day. This is the third annual survey Spherico has launched among payers as a unique agency partner specializing in the market access space.

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]]> What’s on the mind of population-health decision makers, in partnership with Spherico Jack O'Brien, Leana Katz, Adrian Garcia 00:16:13 spherico, sponsored, medical media, medical marketing false bonus f6e856a4-6b89-4978-bc49-8eca57200400 MM+M Podcast 11.23.22: Interviews from the Media Summit sidelines, plus a health policy update Ease into the holiday weekend with soundbites from the sidelines of the MM+M Media Summit, covering telehealth, programmatic buying and streaming. Plus, a health policy update on the midterm elections, the split Congress and what it all means for healthcare.


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]]> Wed, 23 Nov 2022 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Ease into the holiday weekend with soundbites from the sidelines of the MM+M Media Summit, covering telehealth, programmatic buying and streaming. Plus, a health policy update on the midterm elections, the split Congress and what it all means for healthcare.


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]]> MM+M Podcast 11.23.22: Interviews from the Media Summit sidelines, plus a health policy update Marc Iskowitz, Lecia Bushak 00:23:45 Soundbites from MM+M Media Summit on telehealth, programmatic buying and streaming. Plus, what the midterm elections means for healthcare. Soundbites from MM+M Media Summit on telehealth, programmatic buying and streaming. Plus, what the midterm elections means for healthcare. media summit, communications, medical media, telehealth, medical marketing, programmatic false full 243 ab1f2520-6af7-4c3b-907d-4aaaef67e77a Point of connection: How social is changing the game in healthcare marketing, presented by Smarty Social Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms. As a result, healthcare marketing has shifted over the past few years from a business-oriented approach to a more holistic approach including direct to consumer. Smarty Social has been navigating social media in the highly regulated healthcare industry for the past 10 years, connecting clients to their customers (both healthcare providers and consumers) and nurturing them through every stage of the buying journey—from awareness to conversion and even further down to advocacy.


 

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]]> Mon, 21 Nov 2022 17:04:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Jami Eidsvold, Sarah Kalosa) https://www.mmm-online.com/the-mmm-podcast/ Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms. As a result, healthcare marketing has shifted over the past few years from a business-oriented approach to a more holistic approach including direct to consumer. Smarty Social has been navigating social media in the highly regulated healthcare industry for the past 10 years, connecting clients to their customers (both healthcare providers and consumers) and nurturing them through every stage of the buying journey—from awareness to conversion and even further down to advocacy.


 

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]]> Point of connection: How social is changing the game in healthcare marketing, presented by Smarty Social Jack O'Brien, Jami Eidsvold, Sarah Kalosa 00:17:19 social media, sponsored, communications, medical media, medical marketing false bonus 9cbe179e-820d-43ab-a3b3-b42a8c36818e MM+M Podcast 11.16.22: Aidar Health and the birth of the ‘medical tricorder’ Marc Iskowitz sits down with Sathya Elumalai and Dr. Gene Fridman, co-founders of the digital medicine company Aidar Health, about their device — aptly named MouthLab — and the quest for a “medical tricorder.” In their first podcast interview, the two Johns Hopkins University engineers recount their journey, from the prototype bootstrapped in a basement back in 2009, to the company they founded to develop and commercialize it.

 

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]]> Wed, 16 Nov 2022 22:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Gene Fridman, Sathya Elumalai) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz sits down with Sathya Elumalai and Dr. Gene Fridman, co-founders of the digital medicine company Aidar Health, about their device — aptly named MouthLab — and the quest for a “medical tricorder.” In their first podcast interview, the two Johns Hopkins University engineers recount their journey, from the prototype bootstrapped in a basement back in 2009, to the company they founded to develop and commercialize it.

 

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]]> MM+M Podcast 11.16.22: Aidar Health and the birth of the ‘medical tricorder’ Marc Iskowitz, Gene Fridman, Sathya Elumalai 00:43:34 medical tricorder, pharma, mouthlab, medical media, tech, medical marketing, aidar false full 242 ac756d96-6860-43c3-8007-8ec20682d2fa Design thinking for healthcare’s greatest challenges: Innovate4Outcomes, presented by OptimizeRx The COVID pandemic reshaped all aspects of healthcare. Digital solutions enabled patients and caregivers to stay connected during extraordinarily stressful times. Now that many of the challenges of that time are behind us, novel approaches to solving the most significant crises are critical for care delivery, research, and heading off the next global crisis. Innovate4Outcomes, founded by OptimizeRx, exists to bring stakeholders together to ideate a better future, using the principals of design thinking to craft enduring solutions. Learn more about the event, and what’s in store for the December 1 event.

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]]> Mon, 14 Nov 2022 21:51:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (Jack O'Brien, Maria Cipiccio) https://www.mmm-online.com/the-mmm-podcast/ The COVID pandemic reshaped all aspects of healthcare. Digital solutions enabled patients and caregivers to stay connected during extraordinarily stressful times. Now that many of the challenges of that time are behind us, novel approaches to solving the most significant crises are critical for care delivery, research, and heading off the next global crisis. Innovate4Outcomes, founded by OptimizeRx, exists to bring stakeholders together to ideate a better future, using the principals of design thinking to craft enduring solutions. Learn more about the event, and what’s in store for the December 1 event.

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]]> Design thinking for healthcare’s greatest challenges: Innovate4Outcomes, presented by OptimizeRx Jack O'Brien, Maria Cipiccio 00:13:57 optimizerx, sponsored, medical media, medical marketing, innovate4outcomes false bonus ae5b91cd-03e9-41bb-acbf-3cc10578c7ab MM+M Podcast 11.8.22: Plan’s rebrand takes aim at digital CX Marc talks with Lesleigh Irish-Underwood, chief brand and external relations officer for MetroPlusHealth, about the plan’s rebrand and efforts to improve members’ digital experience. Plus, Lecia Bushak’s policy update on the main health policy issues top of mind for voters as they head to the polls.

 

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]]> Tue, 8 Nov 2022 19:00:29 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Lesleigh Irish-Underwood) https://www.mmm-online.com/the-mmm-podcast/ Marc talks with Lesleigh Irish-Underwood, chief brand and external relations officer for MetroPlusHealth, about the plan’s rebrand and efforts to improve members’ digital experience. Plus, Lecia Bushak’s policy update on the main health policy issues top of mind for voters as they head to the polls.

 

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]]> MM+M Podcast 11.8.22: Plan’s rebrand takes aim at digital CX Marc Iskowitz, Lecia Bushak, Lesleigh Irish-Underwood 00:27:18 metroplushealth, vote, communications, medical media, marketing, medical marketing, election, health policy, health false full 241 f0ec982e-60c3-45c2-9734-27615e1786e5 MM+M Podcast 11.2.22: Industry’s drug-price fixes, payers’ birth-control restrictions, and Rob Califf’s thoughts on Alzheimer's coverage Marc has a story from last week's Galien Forum, which touched on DTC in a price-sensitive era, recent drug-pricing legislation, and a fireside chat with FDA commissioner Rob Califf. Lecia discussed a new report that dug into how several large health insurers and pharmacy benefit managers are restricting access to birth control.

 

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]]> Wed, 2 Nov 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Marc has a story from last week's Galien Forum, which touched on DTC in a price-sensitive era, recent drug-pricing legislation, and a fireside chat with FDA commissioner Rob Califf. Lecia discussed a new report that dug into how several large health insurers and pharmacy benefit managers are restricting access to birth control.

 

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]]> MM+M Podcast 11.2.22: Industry’s drug-price fixes, payers’ birth-control restrictions, and Rob Califf’s thoughts on Alzheimer's coverage Marc Iskowitz, Lecia Bushak 00:21:56 pharma, galien forum, medical media, tech, medical marketing false full 240 8c7d6456-5758-4558-aefb-ff7413cfdd2f Applying human intelligence to AI-driven data analytics is the fuel that drives the growth for our clients’ brands, presented by 81qd Daniel Leszkiewicz, PhD , Executive Vice President, Health Care Analytics and Andrea Schatz-Anderer, Executive Vice President, Strategy & Insights sit down with Marc Iskowitz, Executive Editor, MM+M, to discuss how 81qd is helping biopharmaceutical companies improve patient outcomes by leveraging RWD (Real-World Data), AI (Artificial Intelligence), and (HI) Human Intelligence. Their conversation highlighted how diverse data sources and data are important but analyzing data using AI combined with HI is paramount to successfully identifying those healthcare providers linked to brand success.

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]]> Mon, 31 Oct 2022 19:20:04 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Andrea Schatz-Anderer, Daniel Leszkiewicz) https://www.mmm-online.com/the-mmm-podcast/ Daniel Leszkiewicz, PhD , Executive Vice President, Health Care Analytics and Andrea Schatz-Anderer, Executive Vice President, Strategy & Insights sit down with Marc Iskowitz, Executive Editor, MM+M, to discuss how 81qd is helping biopharmaceutical companies improve patient outcomes by leveraging RWD (Real-World Data), AI (Artificial Intelligence), and (HI) Human Intelligence. Their conversation highlighted how diverse data sources and data are important but analyzing data using AI combined with HI is paramount to successfully identifying those healthcare providers linked to brand success.

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]]> Applying human intelligence to AI-driven data analytics is the fuel that drives the growth for our clients’ brands, presented by 81qd Marc Iskowitz, Andrea Schatz-Anderer, Daniel Leszkiewicz 00:16:14 data, medical media], sponsored, real world data, analytics, medical marketing, ai false bonus fcb6a8d8-8067-46f9-9abd-4edf1a8056d4 MM+M Podcast 10.26.22: How Theraflu is helping Black and Latina moms to take a sick day, plus a health policy update Marc speaks with Haleon’s Sameer Rabbani about the GSK spinoff's latest Theraflu campaign and the reasons behind its focus on Black and Latina mothers. 


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]]> Wed, 26 Oct 2022 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Sameer Rabbani) https://www.mmm-online.com/the-mmm-podcast/ Marc speaks with Haleon’s Sameer Rabbani about the GSK spinoff's latest Theraflu campaign and the reasons behind its focus on Black and Latina mothers. 


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]]> MM+M Podcast 10.26.22: How Theraflu is helping Black and Latina moms to take a sick day, plus a health policy update Marc Iskowitz, Lecia Bushak, Sameer Rabbani 00:12:49 haleon, communications, medical media, marketing, medical marketing, theraflu false full 239 4760395e-4746-4490-910c-7295342b4fd9 NBCUniversal's Lauren Zweifler and Yusuf Chuku preview their MM+M Media Summit keynote The two execs, members of the company's insights and research team, discuss the importance of identity and representation in health media.

 

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]]> Tue, 25 Oct 2022 18:05:33 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lauren Zweifler, Yusuf Chuku, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ The two execs, members of the company's insights and research team, discuss the importance of identity and representation in health media.

 

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]]> NBCUniversal's Lauren Zweifler and Yusuf Chuku preview their MM+M Media Summit keynote Lauren Zweifler, Yusuf Chuku, Larry Dobrow 00:21:35 mm+m media summit, research, nbc, medical media, insights, medical marketing false full 238 5a3b6b42-eb05-493e-8df3-8ece732a1eee MM+M Podcast 10.20.22: FDA panel vote doesn’t go well for Makena, and MM+M holds its 19th awards show Lecia explains this week’s FDA advisory committee hearing on whether to withdraw Covis Pharma’s preterm birth drug Makena from the market, and what the case means for the agency’s larger accelerated approval pathway. She also speaks with a few of the winners at this month’s MM+M Awards ceremony.

 


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]]> Thu, 20 Oct 2022 19:01:19 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Lecia explains this week’s FDA advisory committee hearing on whether to withdraw Covis Pharma’s preterm birth drug Makena from the market, and what the case means for the agency’s larger accelerated approval pathway. She also speaks with a few of the winners at this month’s MM+M Awards ceremony.

 


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]]> MM+M Podcast 10.20.22: FDA panel vote doesn’t go well for Makena, and MM+M holds its 19th awards show Marc Iskowitz, Lecia Bushak 00:19:26 fda, medical media, mm+m awards, medical marketing, makena false full 237 03ec81b4-d53e-44e1-9352-9274114a99b5 MM+M Podcast 10.13.22: Novartis maps a digital ecosystem, U.S. mulls "march-in" rights Marc speaks with Novartis' Janie Vitlina and Ipsos' Steve Reeves about a new approach to understanding how information flows within treatment categories, and Lecia offers an update on HHS Secretary Becerra's comment that the government is considering further drug pricing regulation, including possibly "march-in" rights. Plus: highlights from the 19th MM+M Awards ceremony.

 

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]]> Thu, 13 Oct 2022 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lecia Bushak, Jani Vitlina, Steve Reeves) https://www.mmm-online.com/the-mmm-podcast/ Marc speaks with Novartis' Janie Vitlina and Ipsos' Steve Reeves about a new approach to understanding how information flows within treatment categories, and Lecia offers an update on HHS Secretary Becerra's comment that the government is considering further drug pricing regulation, including possibly "march-in" rights. Plus: highlights from the 19th MM+M Awards ceremony.

 

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]]> MM+M Podcast 10.13.22: Novartis maps a digital ecosystem, U.S. mulls "march-in" rights Marc Iskowitz, Lecia Bushak, Jani Vitlina, Steve Reeves 00:30:07 medical media, novartis, medical marketing, ipsos false full 236 c14e3d39-c0eb-4c20-a40b-bf22c964b159 How using real world data across channels can better engage healthcare providers and patients, presented by Swoop Building custom audience segments to create a more effective media mix

 

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]]> Wed, 5 Oct 2022 15:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Katie Carr) https://www.mmm-online.com/the-mmm-podcast/ Building custom audience segments to create a more effective media mix

 

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]]> How using real world data across channels can better engage healthcare providers and patients, presented by Swoop Marc Iskowitz, Katie Carr 00:16:21 sponsored, medical media, medical marketing, swoop false bonus 94836459-4a92-4717-83b0-aa9d863a3760 MM+M Podcast 10.4.22: Olympic swimmer Allison Schmitt on battling depression, plus a health policy update with Lecia Bushak Four-time Olympic swimmer - and 2022 MM+M Platinum Award honoree - Allison Schmitt says her toughest opponent was outside the pool. “We need organizations to step up” with more resources to help those battling mental illness, she says in this frank conversation.

 

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]]> Tue, 4 Oct 2022 20:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Allison Schmitt, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Four-time Olympic swimmer - and 2022 MM+M Platinum Award honoree - Allison Schmitt says her toughest opponent was outside the pool. “We need organizations to step up” with more resources to help those battling mental illness, she says in this frank conversation.

 

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]]> MM+M Podcast 10.4.22: Olympic swimmer Allison Schmitt on battling depression, plus a health policy update with Lecia Bushak Marc Iskowitz, Allison Schmitt, Lecia Bushak 00:27:45 mental health, allison schmitt, medical media, mm+m awards, medical marketing false full 235 11d4097d-4c4c-4af0-8e6f-2b36887c9008 MM+M Podcast 9.27.22: Brands’ profound pandemic-era changes, plus a breakdown of changing mental health policies Ben Osborne, of Siegel + Gale, sums up brands’ most profound pandemic-era changes. And MM+M senior reporter Lecia Bushak with a health policy update.   

 

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]]> Tue, 27 Sep 2022 18:41:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Ben Osborne, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Ben Osborne, of Siegel + Gale, sums up brands’ most profound pandemic-era changes. And MM+M senior reporter Lecia Bushak with a health policy update.   

 

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]]> MM+M Podcast 9.27.22: Brands’ profound pandemic-era changes, plus a breakdown of changing mental health policies Marc Iskowitz, Ben Osborne, Lecia Bushak 00:20:06 pharma, medical media, medical marketing, covid-19, health policy false full 234 de0acd5b-3a5c-4764-ba2d-1aa0fa8ab243 MM+M Podcast 9.21.22: Gauging patients’ perspective on telehealth, plus the debut of our weekly policy update Tracey Yaw of Populus Media discusses new telehealth research, and MM+M senior reporter Lecia Bushak recaps reaction to President Joe Biden’s pandemic pronouncement, along with an inclusion event she attended that drew some big names from the policy realm.

 

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]]> Wed, 21 Sep 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Tracey Yaw, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ Tracey Yaw of Populus Media discusses new telehealth research, and MM+M senior reporter Lecia Bushak recaps reaction to President Joe Biden’s pandemic pronouncement, along with an inclusion event she attended that drew some big names from the policy realm.

 

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]]> MM+M Podcast 9.21.22: Gauging patients’ perspective on telehealth, plus the debut of our weekly policy update Marc Iskowitz, Tracey Yaw, Lecia Bushak 00:20:52 joe biden, medical media, health marketing, medical marketing, covid-19 false full 233 f46bc1e7-17ee-40e9-93a5-e6f09d5bb667 MM+M Podcast 9.13.22: Hearing aid industry poised to go DTC In the wake of last month’s FDA rule allowing some hearing aids to be sold over-the-counter, more of this $6 billion industry’s marketing is set to shift to DTC. Blake Cadwell, founder & CEO of online marketplace Soundly, discusses the impact on device manufacturers and other players.

 

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]]> Tue, 13 Sep 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Blake Caldwell) https://www.mmm-online.com/the-mmm-podcast/ In the wake of last month’s FDA rule allowing some hearing aids to be sold over-the-counter, more of this $6 billion industry’s marketing is set to shift to DTC. Blake Cadwell, founder & CEO of online marketplace Soundly, discusses the impact on device manufacturers and other players.

 

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]]> MM+M Podcast 9.13.22: Hearing aid industry poised to go DTC Marc Iskowitz, Blake Caldwell 00:21:46 soundly, hearing aid, medical media, marketing, medical marketing, business false full 232 0bc4ea45-1142-4284-83cf-fa27650f8d51 MM+M Podcast 9.6.22: Northwell's Ramon Soto on redefining the doctor-patient relationship Ramon Soto, chief marketing officer of Northwell Health, explains how he leveraged the Covid reset to reframe Northwell’s relationship with patients and increase its relevance among consumers in the highly competitive New York market.
 

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]]> Tue, 6 Sep 2022 16:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Ramon Soto) https://www.mmm-online.com/the-mmm-podcast/ Ramon Soto, chief marketing officer of Northwell Health, explains how he leveraged the Covid reset to reframe Northwell’s relationship with patients and increase its relevance among consumers in the highly competitive New York market.
 

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]]> MM+M Podcast 9.6.22: Northwell's Ramon Soto on redefining the doctor-patient relationship Marc Iskowitz, Ramon Soto 00:28:17 medical media, medical marketing false full 231 be6f7ad4-5d95-4e55-bfa5-e901223c5e73 Data are no longer off-the-rack assets: They’re haute couture, a podcast presented by PIXACORE Navigating our clients through their strategic imperatives for patients and HCPs requires all of us to think “bespoke.” Data help to deliver that thinking—from targeted, customized experiences to commercial teams equipped with the next best step. Signs and signals are ready for us to take and aggregate. We can be ready, nimble, and agile.

 

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]]> Tue, 30 Aug 2022 14:44:41 +0000 Bill.Fitzpatrick@haymarketmedia.com (Rico J. Cipriaso, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ Navigating our clients through their strategic imperatives for patients and HCPs requires all of us to think “bespoke.” Data help to deliver that thinking—from targeted, customized experiences to commercial teams equipped with the next best step. Signs and signals are ready for us to take and aggregate. We can be ready, nimble, and agile.

 

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]]> Data are no longer off-the-rack assets: They’re haute couture, a podcast presented by PIXACORE Rico J. Cipriaso, Larry Dobrow 00:21:18 sponsored, medical media, medical marketing, pixacore false bonus 60d9cde2-7676-4383-99e0-1edd108a4536 MM+M Podcast 8.23.22: Standing out despite the digital heath downturn Sheeza Hussain, chief commercial officer for remote patient monitoring firm Biofourmis, discusses commercial strategies in digital medicine during what’s been a relatively quiet investment period for health tech.

 

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]]> Tue, 23 Aug 2022 16:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Sheeza Hussain) https://www.mmm-online.com/the-mmm-podcast/ Sheeza Hussain, chief commercial officer for remote patient monitoring firm Biofourmis, discusses commercial strategies in digital medicine during what’s been a relatively quiet investment period for health tech.

 

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]]> MM+M Podcast 8.23.22: Standing out despite the digital heath downturn Marc Iskowitz, Sheeza Hussain 00:31:39 pharma, biofourmis, medical media, marketing, medical marketing false full 230 cfd4f1c0-3d84-4970-a794-3a22a18f2328 Building a Talent Pool of the Future, a podcast presented by IPG Health Tue, 23 Aug 2022 14:58:44 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lisa DuJat, Mariela Orochena) https://www.mmm-online.com/the-mmm-podcast/ Building a Talent Pool of the Future, a podcast presented by IPG Health Marc Iskowitz, Lisa DuJat, Mariela Orochena 00:28:57 How do you find and develop talent beyond the tried-and-true avenues in healthcare marketing communications? Join IPG Health’s Lisa DuJat, Chief Talent Officer and Mariela Orochena, Director of Talent Acquisition as they discuss strategies for creating the talent pool of the future and how to invest in talent after the initial onboarding process. Lisa and Mariela will also discuss IPG Health’s larger EDI strategy and ways that the network is embedding its principles throughout the key pillars of the business. How do you find and develop talent beyond the tried-and-true avenues in healthcare marketing communications? Join IPG Health’s Lisa DuJat, Chief Talent Officer and Mariela Orochena, Director of Talent Acquisition as they discuss strategies for creating the talent pool of the future and how to invest in talent after the initial onboarding process. Lisa and Mariela will also discuss IPG Health’s larger EDI strategy and ways that the network is embedding its principles throughout the key pillars of the business. ipg health, sponsored, medical media, talent acquisition, medical marketing false full 229 0953e703-7cc1-433b-8dfc-f010c9936a99 Why privacy changes demand a better approach to targeting: Real world data, a podcast presented by Swoop Wed, 17 Aug 2022 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Katie Carr) https://www.mmm-online.com/the-mmm-podcast/ Why privacy changes demand a better approach to targeting: Real world data, a podcast presented by Swoop Marc Iskowitz, Katie Carr 00:14:41 Building custom audience segments can help marketers better reach consumers Building custom audience segments can help marketers better reach consumers sponsored, medical media, medical marketing, swoop false bonus 97b5a0b0-e61b-4c0b-be55-4995f6b43ea9 MM+M Podcast 8.16.22: What’s really keeping pharma from prioritizing the patient? The pandemic has shown pharma it’s not patient-centric. Now what? Hensley Evans, who leads the patient and consumer health practice at ZS Associates, drops in to discuss her new book on patient-centricity, and why pharma is taking so long to put patients at the forefront. 

 

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]]> Tue, 16 Aug 2022 16:21:16 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Hensley Evans) https://www.mmm-online.com/the-mmm-podcast/ The pandemic has shown pharma it’s not patient-centric. Now what? Hensley Evans, who leads the patient and consumer health practice at ZS Associates, drops in to discuss her new book on patient-centricity, and why pharma is taking so long to put patients at the forefront. 

 

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]]> MM+M Podcast 8.16.22: What’s really keeping pharma from prioritizing the patient? Marc Iskowitz, Hensley Evans 00:27:51 pharma, medical media, patient-centricity, medical marketing, zs associates, business false full 228 1e5ea8c4-6b6b-45df-9eca-d27ebc100f68 MM+M Podcast 8.9.22: The creators who visualized ‘the wild beast’ of mental illness MM+M Stephen Madden sits down with Janis Cohen, EVP and head of Havas Health and You’s medical communications at Village X, and Dan Weber, EVP/ECD of Havas Health and You H4B Boston, to talk about an important piece of pro bono work they did for non-profit Alessio’s Glad House to destigmatize and provide support for those suffering from mental illness.

 

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]]> Tue, 9 Aug 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Janis Cohen, Dan Weber) https://www.mmm-online.com/the-mmm-podcast/ MM+M Stephen Madden sits down with Janis Cohen, EVP and head of Havas Health and You’s medical communications at Village X, and Dan Weber, EVP/ECD of Havas Health and You H4B Boston, to talk about an important piece of pro bono work they did for non-profit Alessio’s Glad House to destigmatize and provide support for those suffering from mental illness.

 

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]]> MM+M Podcast 8.9.22: The creators who visualized ‘the wild beast’ of mental illness Stephen Madden, Janis Cohen, Dan Weber 00:24:55 mental health, alessio's glad house, havas false full 227 3cc8a1a1-b01e-4034-bb67-e7f28da48a21 Live at Pharma USA: EMD Serono’s Dr. Maria Rivas, chief medical officer, on the power of patient-directed care, a podcast presented by Pharma USA Fri, 5 Aug 2022 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Dr. Maria Rivas) https://www.mmm-online.com/the-mmm-podcast/ Live at Pharma USA: EMD Serono’s Dr. Maria Rivas, chief medical officer, on the power of patient-directed care, a podcast presented by Pharma USA Stephen Madden, Dr. Maria Rivas 00:14:12 MM+M’s Stephen Madden sits down with Dr. Maria Rivas, chief medical officer and SVP global patient safety/medical affairs & evidence & value development at EMD Serono, to talk about the drugmaker’s “patient-directed” approach to drug development, which entails inviting a diverse group of patients to co-create on the design of clinical trials and continuously collaborating with them to ensure its treatments have value for a broader set of people. MM+M’s Stephen Madden sits down with Dr. Maria Rivas, chief medical officer and SVP global patient safety/medical affairs & evidence & value development at EMD Serono, to talk about the drugmaker’s “patient-directed” approach to drug development, which entails inviting a diverse group of patients to co-create on the design of clinical trials and continuously collaborating with them to ensure its treatments have value for a broader set of people. pharma usa, pharma, sponsored, medical media, emd serono, medical marketing false bonus db8af573-793f-4e02-9ce0-740cbd6362b7 Live at Pharma USA: GSK’s Michael Petroutsas and ViiV’s Frank Spinelli on building trust with patients, a podcast presented by Pharma USA Fri, 5 Aug 2022 14:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Michael Petroutsas, Frank Spinelli) https://www.mmm-online.com/the-mmm-podcast/ Live at Pharma USA: GSK’s Michael Petroutsas and ViiV’s Frank Spinelli on building trust with patients, a podcast presented by Pharma USA Stephen Madden, Michael Petroutsas, Frank Spinelli 00:15:08 MM+M’s Stephen Madden sits down with Michael Petroutsas, SVP, US oncology business unit at GSK, and Frank Spinelli, medical director, patient affairs U.S. at ViiV Healthcare, to talk about how trust-building manifests in the charge to become “patient-centric” by engaging throughout the disease journey and empowering better conversations. MM+M’s Stephen Madden sits down with Michael Petroutsas, SVP, US oncology business unit at GSK, and Frank Spinelli, medical director, patient affairs U.S. at ViiV Healthcare, to talk about how trust-building manifests in the charge to become “patient-centric” by engaging throughout the disease journey and empowering better conversations. pharma usa, pharma, sponsored, medical media, gsk, medical marketing, viiv false bonus f2c303a4-0a9d-41dd-9437-98de553af9d9 Live at Pharma USA: Organon CCO Wendy Lund on going exactly where ‘she’ is, a podcast presented by Pharma USA Thu, 4 Aug 2022 20:01:21 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Wendy Lund) https://www.mmm-online.com/the-mmm-podcast/ Live at Pharma USA: Organon CCO Wendy Lund on going exactly where ‘she’ is, a podcast presented by Pharma USA Stephen Madden, Wendy Lund 00:14:47 MM+M’s Stephen Madden sits down with Wendy Lund, chief communications officer for Organon, to talk about how she elevated the focus of women and health to a business imperative at the Merck spin-off and brought it to life through a bold communications strategy encompassing organic social media content and other marketing channels. MM+M’s Stephen Madden sits down with Wendy Lund, chief communications officer for Organon, to talk about how she elevated the focus of women and health to a business imperative at the Merck spin-off and brought it to life through a bold communications strategy encompassing organic social media content and other marketing channels. pharma usa, pharma, sponsored, medical media, organon, medical marketing false bonus 6082fb04-c62f-40ae-8cc7-023a8603f124 Live at Pharma USA: Kite CEO Christi Shaw on why cell therapy is a team sport, a podcast presented by Pharma USA 2022 Thu, 4 Aug 2022 19:52:51 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Christi Shaw) https://www.mmm-online.com/the-mmm-podcast/ Live at Pharma USA: Kite CEO Christi Shaw on why cell therapy is a team sport, a podcast presented by Pharma USA 2022 Stephen Madden, Christi Shaw 00:16:33 MM+M’s Stephen Madden sits down with Christi Shaw, CEO of Kite, A Gilead Company, on the floor of the Pharma USA conference to talk about how the biotech utilized teamwork to navigate supply and travel constraints during the COVID-19 pandemic as it ensured patients with lymphoma were able to receive its pioneering CAR-T cell therapy. MM+M’s Stephen Madden sits down with Christi Shaw, CEO of Kite, A Gilead Company, on the floor of the Pharma USA conference to talk about how the biotech utilized teamwork to navigate supply and travel constraints during the COVID-19 pandemic as it ensured patients with lymphoma were able to receive its pioneering CAR-T cell therapy. pharma usa, sponsored, kite false bonus 1a3ae2db-6caf-4277-97ef-7664a87e572a Mapping the Identity Experience in Digital Health Communications, a podcast presented by GCI Health Thu, 4 Aug 2022 14:05:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kianta Key) https://www.mmm-online.com/the-mmm-podcast/ Mapping the Identity Experience in Digital Health Communications, a podcast presented by GCI Health Marc Iskowitz, Kianta Key 00:29:26 How IX offers greater nuance in engaging with audiences How IX offers greater nuance in engaging with audiences sponsored, medical media, medical marketing, gci health false bonus 5871d106-2dc6-48c0-8974-b780b488bff1 MM+M Podcast 8.2.22: Could biopharma M&A ramp up in the second half? Tue, 2 Aug 2022 17:01:16 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Subin Baral) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 8.2.22: Could biopharma M&A ramp up in the second half? Marc Iskowitz, Subin Baral 00:20:34 There are strong underlying reasons to suggest a return to large-scale - potentially even transformative - M&A in the coming months. Subin Baral, global life sciences deals leader at EY, shares his research-based predictions for where biopharma dealmaking could be headed in the second half. There are strong underlying reasons to suggest a return to large-scale - potentially even transformative - M&A in the coming months. Subin Baral, global life sciences deals leader at EY, shares his research-based predictions for where biopharma dealmaking could be headed in the second half. pharma, medical media, m&a, medical marketing false full 226 b8c1788e-9ed9-452c-8035-58bf114452b7 How to keep digital pharma marketing relevant in the times of global crises, a podcast presented by Viseven Thu, 28 Jul 2022 15:30:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (Nataliya Andreychuk, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ How to keep digital pharma marketing relevant in the times of global crises, a podcast presented by Viseven Nataliya Andreychuk, Marc Iskowitz 00:21:32 Digital marketing trends, the future of pharma and leading by example - these are just some of the things Nataliya Andreychuk, CEO of Viseven discusses during her chat with Marc Iskowitz, editor-at-large, MM+M. In conversation, Nataliya also addresses her tactics when it comes to managing a successful pharma and life-sciences-oriented business during a pandemic and a war in Ukraine. Digital marketing trends, the future of pharma and leading by example - these are just some of the things Nataliya Andreychuk, CEO of Viseven discusses during her chat with Marc Iskowitz, editor-at-large, MM+M. In conversation, Nataliya also addresses her tactics when it comes to managing a successful pharma and life-sciences-oriented business during a pandemic and a war in Ukraine. sponsored, viseven false bonus fb7c1db5-1991-4b8d-9bfc-ed3d77606c56 MM+M Podcast 7.26.22: SCAN Health’s $1M bid to reduce racial disparities Tue, 26 Jul 2022 16:33:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Sharon Jhawar, Timshel Tarbet) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 7.26.22: SCAN Health’s $1M bid to reduce racial disparities Marc Iskowitz, Sharon Jhawar, Timshel Tarbet 00:22:13 SCAN Health Plan’s Sharon Jhawar, chief pharmacy officer, and Timshel Tarbet, VP of business excellence and diversity strategy, discuss the plan’s effort to reduce disparities in medication adherence among Black and Hispanic members, and how they found the movable outcome in a seemingly intractable health issue. SCAN Health Plan’s Sharon Jhawar, chief pharmacy officer, and Timshel Tarbet, VP of business excellence and diversity strategy, discuss the plan’s effort to reduce disparities in medication adherence among Black and Hispanic members, and how they found the movable outcome in a seemingly intractable health issue. scan health plan, communications, medical media, health care, medical marketing false full 225 b67ca25f-8a61-4726-bc2d-2095a4de4806 MM+M Podcast 7.19.22: J&J’s Tylenol embraces ‘beyond the pill’ Tue, 19 Jul 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Adam Ricciardone) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 7.19.22: J&J’s Tylenol embraces ‘beyond the pill’ Marc Iskowitz, Adam Ricciardone 00:21:11 Adam Ricciardone, global head of self care R&D at Johnson & Johnson Consumer Health, discusses how 70-year-old Tylenol embraced a “beyond-the-pill” strategy, as well as how it fits in the context of the pharma industry's overall shift toward promoting self-care. Adam Ricciardone, global head of self care R&D at Johnson & Johnson Consumer Health, discusses how 70-year-old Tylenol embraced a “beyond-the-pill” strategy, as well as how it fits in the context of the pharma industry's overall shift toward promoting self-care. communications, medical media, medical marketing, mm+m false full 224 f3f3a1e7-c2e8-408f-b617-5eefffe70332 How to create authentic connections with today's chronic condition patients, a podcast presented by MyHealth Team Wed, 13 Jul 2022 15:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Eric Peacock) https://www.mmm-online.com/the-mmm-podcast/ How to create authentic connections with today's chronic condition patients, a podcast presented by MyHealth Team Marc Iskowitz, Eric Peacock 00:31:26 MyHealthTeam's cofounder and CEO, Eric Peacock, shares key learnings from a decade of growing more than 40 social networks for people facing chronic diseases. He provides in-depth examples of patient education and patient engagement programs that are effectively empowering people to better manage and advocate for their health. MyHealthTeam's cofounder and CEO, Eric Peacock, shares key learnings from a decade of growing more than 40 social networks for people facing chronic diseases. He provides in-depth examples of patient education and patient engagement programs that are effectively empowering people to better manage and advocate for their health. myhealth team, sponsored, mm+m false bonus 2c9c8d27-a88d-4d03-8282-95fd387df0c7 MM+M Podcast 7.12.22: Why the FDA needs a new PR whisperer Tue, 12 Jul 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Wayne Pines) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 7.12.22: Why the FDA needs a new PR whisperer Marc Iskowitz, Wayne Pines 00:19:41 Wayne Pines, who has worked both as a consultant to the Food and Drug Administration and inside as former associate commissioner, joins the show to discuss a recent report that the agency is looking to tap a skilled public communicator to improve its messaging. Wayne Pines, who has worked both as a consultant to the Food and Drug Administration and inside as former associate commissioner, joins the show to discuss a recent report that the agency is looking to tap a skilled public communicator to improve its messaging. fda, communications, medical media, medical marketing, pr, mm+m false full 220 77646f8a-2bbe-419b-ac76-74d66fcecba4 DTC Dialogues: Iris Yim, VP, Asian American Advertising Federation and founder/president, Sparkle Insights, Inc. Mon, 11 Jul 2022 21:20:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Iris Yim, Stephen Madden) https://www.mmm-online.com/the-mmm-podcast/ DTC Dialogues: Iris Yim, VP, Asian American Advertising Federation and founder/president, Sparkle Insights, Inc. Iris Yim, Stephen Madden 00:11:49 In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Iris Yim, VP, Asian American Advertising Federation and Founder/ President, Sparkle Insights, Inc. about confronting anti-Asian bias, what healthcare marketers can do to better appeal to Asian Americans, and what healthcare organizations can do to make themselves more appealing destinations for Asian marketing professionals. In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Iris Yim, VP, Asian American Advertising Federation and Founder/ President, Sparkle Insights, Inc. about confronting anti-Asian bias, what healthcare marketers can do to better appeal to Asian Americans, and what healthcare organizations can do to make themselves more appealing destinations for Asian marketing professionals. sparkle insights inc, medical media, medical marketing, dtc, mm+m false full 223 013c8f33-23dc-4ac1-98d4-34879d283c95 DTC Dialogues: Horace Clark, VP of account management, BlackDoctor.org In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Horace Clark, vp of account management, BlackDoctor.org, about understanding and working to overcome the Black community's distrust of the healthcare system, how addressing culture plays a key role in creating content in addressing health concerns of Black America, and the importance of connecting with people of color in culturally relevant content or sites. 

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]]> Mon, 11 Jul 2022 21:15:19 +0000 Bill.Fitzpatrick@haymarketmedia.com (Horace Clark, Stephen Madden) https://www.mmm-online.com/the-mmm-podcast/ In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Horace Clark, vp of account management, BlackDoctor.org, about understanding and working to overcome the Black community's distrust of the healthcare system, how addressing culture plays a key role in creating content in addressing health concerns of Black America, and the importance of connecting with people of color in culturally relevant content or sites. 

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]]> DTC Dialogues: Horace Clark, VP of account management, BlackDoctor.org Horace Clark, Stephen Madden 00:13:32 blackdoctor.org, dtc, mm+m false full 222 a58d1326-fe18-43ed-82a5-b4a86f1a6e06 DTC Dialogues: iHeartMedia’s John Liliquist Mon, 11 Jul 2022 20:45:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (John Liliquist, Stephen Madden) https://www.mmm-online.com/the-mmm-podcast/ DTC Dialogues: iHeartMedia’s John Liliquist John Liliquist, Stephen Madden 00:19:10 In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with John Liliquist, SVP Health, iHeartMedia, about the state of the union for terrestrial radio, how health brands are evolving their targeting and measurement approaches for broadcast audio, and more. In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with John Liliquist, SVP Health, iHeartMedia, about the state of the union for terrestrial radio, how health brands are evolving their targeting and measurement approaches for broadcast audio, and more. iheartmedia, dtc, mm+m false full 221 0d717a70-d759-400f-bf11-95cee35127a7 MM+M Podcast 7.5.22: Pharma’s reputation is settling into a ‘new normal’ Tue, 5 Jul 2022 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Rob Jekielek) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 7.5.22: Pharma’s reputation is settling into a ‘new normal’ Marc Iskowitz, Rob Jekielek 00:15:22 Rob Jekielek, managing director of the Harris Poll, comments on Harris’s latest reputational data showing that, while pharma’s positive image has faded substantially over the past year, it’s still high above pre-pandemic levels. Rob Jekielek, managing director of the Harris Poll, comments on Harris’s latest reputational data showing that, while pharma’s positive image has faded substantially over the past year, it’s still high above pre-pandemic levels. pharma, harris poll, medical media, medical marketing, covid-19, mm+m false full 219 f17f4ced-b590-4b95-a87d-fbd80a708ad3 5 ways to leverage medical podcasts, a podcast presented by Wolters Kluwer Learn how marketers, like you, can best leverage medical podcasts to reach their specialty audience.

In the second part of this series, Mike and Marc discuss the benefits and strategies you can use to reach a captive and constantly growing audience.

How have peer-reviewed publishers like Lippincott pivoted into this medium, and how can that help elevate your brand and impact your audience’s behaviors? Find out now!

www.wolterskluwer.com

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]]> Tue, 5 Jul 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Mike Andrews) https://www.mmm-online.com/the-mmm-podcast/ Learn how marketers, like you, can best leverage medical podcasts to reach their specialty audience.

In the second part of this series, Mike and Marc discuss the benefits and strategies you can use to reach a captive and constantly growing audience.

How have peer-reviewed publishers like Lippincott pivoted into this medium, and how can that help elevate your brand and impact your audience’s behaviors? Find out now!

www.wolterskluwer.com

Check us out at: mmm-online.com

 

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]]> 5 ways to leverage medical podcasts, a podcast presented by Wolters Kluwer Marc Iskowitz, Mike Andrews 00:26:20 medical, sponsored, marketing, podcast, wolters kluwer false bonus a70b4f50-14fe-4613-b438-22ebed68e1b3 Pulling at the threads of HCP marketing in an age of data privacy, a podcast presented by IQVIA Thu, 30 Jun 2022 17:24:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (Bob Whiting, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ Pulling at the threads of HCP marketing in an age of data privacy, a podcast presented by IQVIA Bob Whiting, Jack O'Brien 00:22:18 Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward. Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward. sponsored, iqvia, mm+m false bonus 3a8dc5d4-92c1-408c-bbe5-ed3322576df5 MM+M Agency 100 StoryCast, Vue Health: Change is hard, and imperative. A podcast presented by Vue Health Thu, 30 Jun 2022 08:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Kathryn Wilson, Jack O'Brien) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, Vue Health: Change is hard, and imperative. A podcast presented by Vue Health Kathryn Wilson, Jack O'Brien 00:15:06 What I have learned about the need to always be an agent for change. When I started my agency 6 years ago, I wanted to do something different. But part of that journey was being willing to keep doing things differently, and never believing that the last answer continued to be the right answer. What I have learned about the need to always be an agent for change. When I started my agency 6 years ago, I wanted to do something different. But part of that journey was being willing to keep doing things differently, and never believing that the last answer continued to be the right answer. agency 100, storycast, vue health, mm+m false bonus fc16c0a1-9fb6-405a-b8c7-753fe6f788ca MM+M Agency 100 Storycast, Syneos Health Communications: At the Heart of Health: Where Humanity, Technology & Creativity Intersect, a podcast presented by Syneos Health Thu, 30 Jun 2022 08:25:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Mark Iskowitz, Maria Tender, Tim Pantello) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 Storycast, Syneos Health Communications: At the Heart of Health: Where Humanity, Technology & Creativity Intersect, a podcast presented by Syneos Health Mark Iskowitz, Maria Tender, Tim Pantello 00:21:40 Delivering effective communications requires perspectives from every angle. At Syneos Health Communications, diversity of thought creates a faster path to insights that enable more targeted programs and meaningful outcomes for clients. Listen to how being At the Heart of Health makes all the difference. Delivering effective communications requires perspectives from every angle. At Syneos Health Communications, diversity of thought creates a faster path to insights that enable more targeted programs and meaningful outcomes for clients. Listen to how being At the Heart of Health makes all the difference. syneos health communications, agency 100, sponsored, mm+m false bonus 7eb40098-9365-4161-b96f-a0cae03ca563 MM+M Agency 100 Storycast, CIEN+: Intrapreneurship in Action: The Backstory Behind the Creation of a Cultural Intelligence Agency, a podcast presented by CulturIntel Thu, 30 Jun 2022 08:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Lili Gil Valletta, Jack O’Brien) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 Storycast, CIEN+: Intrapreneurship in Action: The Backstory Behind the Creation of a Cultural Intelligence Agency, a podcast presented by CulturIntel Lili Gil Valletta, Jack O’Brien 00:19:38 How corporate executives turned entrepreneurs and tech innovators anticipating shifting demographics and accelerating inclusion as a business advantage in healthcare. In the wake of COVID and given demographic, policy, and reimbursement shifts in healthcare, many companies and agencies are working towards building capabilities to promote health equity and inclusion in healthcare. Ahead of these trends, former corporate executive Lili Gil Valletta dared to create the company and agency they couldn't find to hire, and both CIEN+ and CulturIntel were born 12 years ago. In this podcast, you will learn more about the backstory that led to the creation of what is today one of the leading, independent/ minority-owned agencies with proprietary AI-powered research and cultural marketing expertise. Hear more about the steps it took to turn opportunity into action while impacting leading brands and companies like GSK, UHG, Merck, Pfizer, Google, and Walmart among others as they seek to accelerate societal and healthcare impact and growth in today's multicultural world. Lili’s unique story, including her challenges and successes, can serve as great inspiration for corporate leaders and entrepreneurs alike to dare to follow the evidence, anticipate trends, and innovate with the power of inclusion as a winning differentiator. How corporate executives turned entrepreneurs and tech innovators anticipating shifting demographics and accelerating inclusion as a business advantage in healthcare. In the wake of COVID and given demographic, policy, and reimbursement shifts in healthcare, many companies and agencies are working towards building capabilities to promote health equity and inclusion in healthcare. Ahead of these trends, former corporate executive Lili Gil Valletta dared to create the company and agency they couldn't find to hire, and both CIEN+ and CulturIntel were born 12 years ago. In this podcast, you will learn more about the backstory that led to the creation of what is today one of the leading, independent/ minority-owned agencies with proprietary AI-powered research and cultural marketing expertise. Hear more about the steps it took to turn opportunity into action while impacting leading brands and companies like GSK, UHG, Merck, Pfizer, Google, and Walmart among others as they seek to accelerate societal and healthcare impact and growth in today's multicultural world. Lili’s unique story, including her challenges and successes, can serve as great inspiration for corporate leaders and entrepreneurs alike to dare to follow the evidence, anticipate trends, and innovate with the power of inclusion as a winning differentiator. agency 100, sponsored, cien+, mm+m false bonus 87b8b37e-9133-43bf-994d-787691475c39 The health data ‘dream state,’ a podcast presented by Swoop Katie Carr, SVP of sales at Swoop, explains how pharma brands can leverage condition-specific patient segments to connect with more relevant consumer audiences online. This episode delves into the building blocks of custom audiences - real-world health data (RWD), in conjunction with artificial intelligence (AI) and machine learning (ML) - and how custom segments provide a better way than traditional targeting methodologies for brands to drive script lift. 

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]]> Wed, 29 Jun 2022 15:47:23 +0000 Bill.Fitzpatrick@haymarketmedia.com (Katie Carr, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Katie Carr, SVP of sales at Swoop, explains how pharma brands can leverage condition-specific patient segments to connect with more relevant consumer audiences online. This episode delves into the building blocks of custom audiences - real-world health data (RWD), in conjunction with artificial intelligence (AI) and machine learning (ML) - and how custom segments provide a better way than traditional targeting methodologies for brands to drive script lift. 

Check us out at: mmm-online.com

 

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]]> The health data ‘dream state,’ a podcast presented by Swoop Katie Carr, Marc Iskowitz 00:16:16 How condition-specific audience segments can lift your brand beyond traditional targeting. How condition-specific audience segments can lift your brand beyond traditional targeting. sponsored, swoop false bonus 46db0ae8-92bd-4dad-b13a-e391b958fcc4 Redefining patient centricity at the point of care, a podcast presented by Phreesia Life Sciences Wed, 29 Jun 2022 13:45:25 +0000 Bill.Fitzpatrick@haymarketmedia.com (Julie Cosgrove, Isaac Gealer, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Redefining patient centricity at the point of care, a podcast presented by Phreesia Life Sciences Julie Cosgrove, Isaac Gealer, Marc Iskowitz 00:25:56 How digital engagement is empowering patients to make better health care decisions Patient centricity has long been a buzzword in the world of pharma marketers, but what does true patient-centric marketing look like? In the MM&M podcast “Redefining Patient Centricity at the Point of Care,” Julie Cosgrove, director of marketing, Alnylam Pharmaceuticals and Isaac Gealer, lead client experience manager, Phreesia Life Sciences, explored the digital innovations at point of care that help marketers target relevant audiences at the patient level. Moderated by Marc Iskowitz, executive editor, MM+M. How digital engagement is empowering patients to make better health care decisions Patient centricity has long been a buzzword in the world of pharma marketers, but what does true patient-centric marketing look like? In the MM&M podcast “Redefining Patient Centricity at the Point of Care,” Julie Cosgrove, director of marketing, Alnylam Pharmaceuticals and Isaac Gealer, lead client experience manager, Phreesia Life Sciences, explored the digital innovations at point of care that help marketers target relevant audiences at the patient level. Moderated by Marc Iskowitz, executive editor, MM+M. sponsored, phreesia life sciences, mm+m false bonus e1f1406a-2592-48fe-aead-77396176eecd MM+M Podcast 6.28.22: Highlights from MM+M’s Women of Distinction 2022 educational summit Tue, 28 Jun 2022 19:02:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kara Giannecchini, Lecia Bushak) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 6.28.22: Highlights from MM+M’s Women of Distinction 2022 educational summit Marc Iskowitz, Kara Giannecchini, Lecia Bushak 00:31:49 From the panel discussions to the keynote fireside, here are audio snippets and commentary from MM+M’s Women of Distinction 2022 educational summit, which took place June 7. From the panel discussions to the keynote fireside, here are audio snippets and commentary from MM+M’s Women of Distinction 2022 educational summit, which took place June 7. medical media, medical marketing, women of distinction, mm+m false full 218 ea7d0cf1-e852-420e-a2df-50e8bf80cdeb MM+M Agency 100 Storycast, Evoke: Inclusion & Innovation: Making health more human, a podcast presented by Evoke Tue, 28 Jun 2022 16:16:10 +0000 Bill.Fitzpatrick@haymarketmedia.com (Karla Anderson, Will Reese, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 Storycast, Evoke: Inclusion & Innovation: Making health more human, a podcast presented by Evoke Karla Anderson, Will Reese, Larry Dobrow 00:36:01 Inclusion and Innovation – two areas that aren’t often considered together or talked about in the same conversation, but they are both critical to advancing health equity around the world. In this podcast, Karla Anderson, Chief Diversity, Equity, and Inclusion Officer, and Will Reese, Chief Innovation Officer, of Evoke, discuss how these two vital areas of focus are such a powerful combination and what every healthcare marketer needs to know to ensure we are not having the same conversation 10 years down the road. Inclusion and Innovation – two areas that aren’t often considered together or talked about in the same conversation, but they are both critical to advancing health equity around the world. In this podcast, Karla Anderson, Chief Diversity, Equity, and Inclusion Officer, and Will Reese, Chief Innovation Officer, of Evoke, discuss how these two vital areas of focus are such a powerful combination and what every healthcare marketer needs to know to ensure we are not having the same conversation 10 years down the road. agency 100, evoke, mm+m false bonus 46235e4b-117d-4343-b49d-8bd6d357b5bf Guidemark Health: The specialty agency enters a new phase, a podcast presented by Lumanity Mon, 27 Jun 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Michael Parisi, Marissa Poli, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Guidemark Health: The specialty agency enters a new phase, a podcast presented by Lumanity Michael Parisi, Marissa Poli, Marc Iskowitz 00:17:12 In this MM+M sponsored podcast, Marc Iskowitz, executive editor, MM+M, spoke with Michael Parisi, global president and Marissa Poli, head of workflow at Lumanity Creative Strategy and Engagement about how Guidemark Health, an agency that specializes in oncology and rare disease, is entering a new phase. In this MM+M sponsored podcast, Marc Iskowitz, executive editor, MM+M, spoke with Michael Parisi, global president and Marissa Poli, head of workflow at Lumanity Creative Strategy and Engagement about how Guidemark Health, an agency that specializes in oncology and rare disease, is entering a new phase. sponsored, guidemark health, lumanity creative strategy, mm+m false bonus d2cf29d5-cb6b-4212-9b32-6ead75540665 Live at Cannes - Klick Health’s Rich Levy and Bernardo Romero Wed, 22 Jun 2022 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Rich Levy, Bernardo Romero) https://www.mmm-online.com/the-mmm-podcast/ Live at Cannes - Klick Health’s Rich Levy and Bernardo Romero Stephen Madden, Rich Levy, Bernardo Romero 00:13:36 Klick Health’s Rich Levy, chief creative officer, and Bernardo Romero, maker, share their impressions of the winning work, comment on trends like craft and the role of technology in creativity, and weigh in what’s holding back pharma brands from garnering more attention in Cannes. Klick Health’s Rich Levy, chief creative officer, and Bernardo Romero, maker, share their impressions of the winning work, comment on trends like craft and the role of technology in creativity, and weigh in what’s holding back pharma brands from garnering more attention in Cannes. cannes, medical media, klick health, france, medical marketing, mm+m false full 216 506863e2-853a-4717-988e-bf9c2ce355cd Live at Cannes - Wunderman Thompson Health’s Patrick Wisnom Wed, 22 Jun 2022 15:28:55 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Patrick Wisnom) https://www.mmm-online.com/the-mmm-podcast/ Live at Cannes - Wunderman Thompson Health’s Patrick Wisnom Stephen Madden, Patrick Wisnom 00:17:48 Patrick Wisnom, the new CEO of Wunderman Thompson Health, explains what it’s like to be back in Cannes after the festival’s three-year hiatus, opines on the drop in awards entries, and offers his take on the work, including WPP sibling VMLY&R NY’s Pharma Grand Prix for tech-inspired storybook I Will Always Be Me. Patrick Wisnom, the new CEO of Wunderman Thompson Health, explains what it’s like to be back in Cannes after the festival’s three-year hiatus, opines on the drop in awards entries, and offers his take on the work, including WPP sibling VMLY&R NY’s Pharma Grand Prix for tech-inspired storybook I Will Always Be Me. wunderman thompson health, cannes, communications, medical media, france, medical marketing, mm+m false full 215 98a5417d-6b4c-4bdc-bfce-6f2129656ff8 Live at Cannes - Cleveland Clinic's Paul Matsen Tue, 21 Jun 2022 20:31:50 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Paul Matsen) https://www.mmm-online.com/the-mmm-podcast/ Live at Cannes - Cleveland Clinic's Paul Matsen Stephen Madden, Paul Matsen 00:07:54 In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Paul Matsen, chief marketing and communications officer for the Cleveland Clinic, about his impressions of the festival, lessons learned from the pandemic, as well as a panel session the two took part in. In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Paul Matsen, chief marketing and communications officer for the Cleveland Clinic, about his impressions of the festival, lessons learned from the pandemic, as well as a panel session the two took part in. cleveland clinic false full 214 8d011f83-31ad-45c5-9fe1-8ccad6f296f0 Live at Cannes - Area 23's Franklin Williams Tue, 21 Jun 2022 17:47:55 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen MAdden, Franklin Williams) https://www.mmm-online.com/the-mmm-podcast/ Live at Cannes - Area 23's Franklin Williams Stephen MAdden, Franklin Williams 00:09:40 In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Franklin Williams, a Pharma Lions juror who's also EVP, director of experience design at Area 23, to talk about his experience as a jurist and Area 23's two Lion-winning campaigns. In this mini episode of the podcast recorded at the Cannes Lions International Festival of Creativity, Stephen Madden sits down with Franklin Williams, a Pharma Lions juror who's also EVP, director of experience design at Area 23, to talk about his experience as a jurist and Area 23's two Lion-winning campaigns. cannes, area 23, mm+m false full 213 8de01fa8-deb5-4120-a09d-16d8231e4018 Brand experiences built for TV streaming with Roku, a podcast presented by Roku Wed, 15 Jun 2022 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Chris Schneider, Eric Lloyd) https://www.mmm-online.com/the-mmm-podcast/ Brand experiences built for TV streaming with Roku, a podcast presented by Roku Stephen Madden, Chris Schneider, Eric Lloyd 00:15:44 This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention. CTV Myths will be debunked, Streamer expectations for pharma brands revealed, and solutions for how brands can build experiences to exceed these expectations will be discussed. This podcast will dive into the changing landscape of streaming television and why healthcare marketers focused on the consumer need to pay attention. CTV Myths will be debunked, Streamer expectations for pharma brands revealed, and solutions for how brands can build experiences to exceed these expectations will be discussed. sponsored, roku false bonus 44beba65-2dce-4b5d-abdd-df982b5636ca MM+M Podcast 6.14.22: Why Europe wants to close the orphan drug loophole Tue, 14 Jun 2022 16:25:23 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jack Mycka) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 6.14.22: Why Europe wants to close the orphan drug loophole Marc Iskowitz, Jack Mycka 00:36:41 Preferential treatment for orphan drugs is very much in play overseas. Pricing guru Jack Mycka, VP in the PRMA division of Indegene, explains what potential European reforms could mean for pharma marketers in light of U.S. pressure to reform drug pricing. Preferential treatment for orphan drugs is very much in play overseas. Pricing guru Jack Mycka, VP in the PRMA division of Indegene, explains what potential European reforms could mean for pharma marketers in light of U.S. pressure to reform drug pricing. pharma, prma, medical marketing, mm+m, indegene false full 212 97dd43a0-0110-459e-9d5f-05af3bd17a2f Closing the gender gap in advertising, a podcast presented by GSW While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing. 


 

*More than 50% Of SHC leaders are women (EVP and above)

*We are also proud of our newly appointed CEO, Michelle Keefe.

https://www.adweek.com/performance-marketing/pinterest-right-the-ratio/

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Mon, 13 Jun 2022 15:12:44 +0000 Bill.Fitzpatrick@haymarketmedia.com (Kara Giannecchini, Astrid Defries-Lansing, Lacey Jae) https://www.mmm-online.com/the-mmm-podcast/ While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing. 


 

*More than 50% Of SHC leaders are women (EVP and above)

*We are also proud of our newly appointed CEO, Michelle Keefe.

https://www.adweek.com/performance-marketing/pinterest-right-the-ratio/

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Closing the gender gap in advertising, a podcast presented by GSW Kara Giannecchini, Astrid Defries-Lansing, Lacey Jae 00:34:21 sponsored, gsw false bonus 5ad4dd87-9458-4524-ad69-39702e9fb8a2 MM+M Agency 100 StoryCast, Triple Threat Communications: The Unagency, a podcast presented by Triple Threat Communications Tue, 7 Jun 2022 08:55:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Tim Frank, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, Triple Threat Communications: The Unagency, a podcast presented by Triple Threat Communications Tim Frank, Marc Iskowitz 00:20:52 Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous? Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous? triple threat communications, agency 100, storycast, mm+m false bonus df54dca7-a5fb-48c6-9293-26d1d9597b55 MM+M Agency 100 StoryCast, RevHealth: Science-first marketing accelerates the growth of healthcare brands and careers, a podcast presented by RevHealth Tue, 7 Jun 2022 08:50:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Valerie Qiao, Ryan Wolfe, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, RevHealth: Science-first marketing accelerates the growth of healthcare brands and careers, a podcast presented by RevHealth Valerie Qiao, Ryan Wolfe, Marc Iskowitz 00:24:17 We discuss the role of the PharmD and other medical- and science-based professionals along with RevHealth’s “Science First” philosophy with Revhealth’s Valerie Qiao, PharmD (EVP, Chief Medical Strategist) and Ryan Wolfe, PharmD (Medical Writer). We discuss the role of the PharmD and other medical- and science-based professionals along with RevHealth’s “Science First” philosophy with Revhealth’s Valerie Qiao, PharmD (EVP, Chief Medical Strategist) and Ryan Wolfe, PharmD (Medical Writer). agency 100, storycast, revhealth, mm+m false bonus b042dd00-56e5-4c07-9ae3-b399b3c2c3ec MM+M Agency 100 StoryCast, Relevate Health: Innovative, practical & precision HCP engagement, a podcast presented by Relevate Health Tue, 7 Jun 2022 08:45:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, Relevate Health: Innovative, practical & precision HCP engagement, a podcast presented by Relevate Health Marc Iskowitz 00:35:23 Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives. Today’s HCPs expect a more efficient, effective, and personalized hybrid experience. A dynamic combination of tailored, and relevant messaging is the optimal solution to increasing physician access and driving brand objectives. agency 100, storycast, relevate health, mm+m false bonus ba749121-f599-4a9a-8253-7e5c53606c75 MM+M Agency 100 StoryCast, IPG Health: Creativity in healthcare marketing: Finding inspiration & predictions for what’s next, a podcast presented by IPG Health Tue, 7 Jun 2022 08:40:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Stephanie Berman, Debra Polkes) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, IPG Health: Creativity in healthcare marketing: Finding inspiration & predictions for what’s next, a podcast presented by IPG Health Marc Iskowitz, Stephanie Berman, Debra Polkes 00:24:26 Innovation and creativity in healthcare marketing have continued to evolve and transform the industry, being seen on some of the biggest stages in the world like Cannes Lions. Hear from IPG Health’s Debra Polkes, Creative Managing Director of FCBCURE and Stephanie Berman, Chief Creative Officer of McCann Health New York, regarding the evolution of creativity in healthcare, predictions for what’s next, where they find everyday inspiration, what they expect to see at Cannes 2022, and so much more. Innovation and creativity in healthcare marketing have continued to evolve and transform the industry, being seen on some of the biggest stages in the world like Cannes Lions. Hear from IPG Health’s Debra Polkes, Creative Managing Director of FCBCURE and Stephanie Berman, Chief Creative Officer of McCann Health New York, regarding the evolution of creativity in healthcare, predictions for what’s next, where they find everyday inspiration, what they expect to see at Cannes 2022, and so much more. agency 100, ipg health, storycast, mm+m false bonus d79ccc1b-d063-4239-a25a-8a4c06c04d96 MM+M Agency 100 StoryCast, HCB Health: HCB leading the way in a brave new world, a podcast presented by HCB Health Tue, 7 Jun 2022 08:35:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Francesco Lucarelli, Mike Upchurch) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, HCB Health: HCB leading the way in a brave new world, a podcast presented by HCB Health Larry Dobrow, Francesco Lucarelli, Mike Upchurch 00:27:05 Healthcare marketing has always been a dynamic space and the pace at which new challenges are emerging is only accelerating. HCB is meeting that pace by being fast to identify and optimize new services and capabilities that help clients find their unique brand voice — a voice that can be heard clearly and unmistakably amid the din of cluttered content, new channels, and demanding markets. A brave new world is emerging and HCB is creating bold ways to navigate it. Healthcare marketing has always been a dynamic space and the pace at which new challenges are emerging is only accelerating. HCB is meeting that pace by being fast to identify and optimize new services and capabilities that help clients find their unique brand voice — a voice that can be heard clearly and unmistakably amid the din of cluttered content, new channels, and demanding markets. A brave new world is emerging and HCB is creating bold ways to navigate it. agency 100, storycast, hcb health, mm+m false bonus aa12e06d-b596-479b-af45-e56cb16c3f33 MM+M Agency 100 StoryCast, GCI Health: Inspired by our people, a podcast presented by GCI Health Tue, 7 Jun 2022 08:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kristin Cahill) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, GCI Health: Inspired by our people, a podcast presented by GCI Health Marc Iskowitz, Kristin Cahill 00:23:43 The role of employee health and wellness in the agency world has risen to the top of the agenda in the last two years — for good reason. Why is it important for agencies to place a high value on wellness strategies for their teams? As the world grapples with unprecedented challenges to our mental and physical health, employers can serve as a key source of support, encouragement and resource. Not only does promoting employee health help prevent burnout among individuals and teams, it helps people feel more connected to their organization. MM+M speaks with Kristin Cahill about how GCI Health is staying true to its mantra “Inspired by People” in listening to and learning from its employees to best support them. The role of employee health and wellness in the agency world has risen to the top of the agenda in the last two years — for good reason. Why is it important for agencies to place a high value on wellness strategies for their teams? As the world grapples with unprecedented challenges to our mental and physical health, employers can serve as a key source of support, encouragement and resource. Not only does promoting employee health help prevent burnout among individuals and teams, it helps people feel more connected to their organization. MM+M speaks with Kristin Cahill about how GCI Health is staying true to its mantra “Inspired by People” in listening to and learning from its employees to best support them. false bonus 059a57fe-eaec-40ec-9fc7-0f23e80d39b8 MM+M Agency 100 StoryCast, Elevate Healthcare: The challenger brand's survival guide, a podcast presented by Elevate Healthcare Tue, 7 Jun 2022 08:25:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Frank X. Powers, Lorna Weir) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, Elevate Healthcare: The challenger brand's survival guide, a podcast presented by Elevate Healthcare Marc Iskowitz, Frank X. Powers, Lorna Weir 00:26:59 What to do when stuff gets real, crazy, and real crazy. What to do when stuff gets real, crazy, and real crazy. agency 100, storycast, elevate healthcare, mm+m false bonus 3930a4b0-aef7-47e2-b45c-905a738ff233 MM+M Agency 100 StoryCast, Concentric Health Experience: The power of people, a podcast presented by Concentric Health Experience Tue, 7 Jun 2022 08:20:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Ken Begasse, Kristin McAteer) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, Concentric Health Experience: The power of people, a podcast presented by Concentric Health Experience Larry Dobrow, Ken Begasse, Kristin McAteer 00:26:41 Culture has always been the backbone of Concentric… but the last 2+ years showed us who we were at our core: a collection of gritty go-getters who will always advocate for what is right for their brands but never at the cost of what is right for their people. While the rest of our lives have been filled with uncertainty, the past few years have allowed us to embrace our purpose. A health experience is a human experience. Culture has always been the backbone of Concentric… but the last 2+ years showed us who we were at our core: a collection of gritty go-getters who will always advocate for what is right for their brands but never at the cost of what is right for their people. While the rest of our lives have been filled with uncertainty, the past few years have allowed us to embrace our purpose. A health experience is a human experience. concentric health experience, agency 100, storycast, mm+m false bonus 58629f34-647e-4c59-b4ac-cee1793e46a7 MM+M Agency 100 StoryCast, Brick City Greenhouse: When you’re ready to commercialize your first product, how to make sure your agency is also first-time commercial ready, a podcast presented by Brick City Greenhouse Tue, 7 Jun 2022 08:15:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Fred Kinch, Stephen Madden) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, Brick City Greenhouse: When you’re ready to commercialize your first product, how to make sure your agency is also first-time commercial ready, a podcast presented by Brick City Greenhouse Fred Kinch, Stephen Madden 00:25:16 All healthcare agencies are well versed in product launches. It’s their bread and butter. But for organizations making their first switch from an R&D focus to a commercial footing, ensuring that their agency partner has experience in this unique setting will make the whole process easier and more successful. When in this situation as a commercial lead tasked with building out a marketing department, ask yourself these questions… All healthcare agencies are well versed in product launches. It’s their bread and butter. But for organizations making their first switch from an R&D focus to a commercial footing, ensuring that their agency partner has experience in this unique setting will make the whole process easier and more successful. When in this situation as a commercial lead tasked with building out a marketing department, ask yourself these questions… brick city greenhouse, agency 100, storycast, mm+m false bonus e90ff020-78b0-4c3d-b612-498724230a17 MM+M Agency 100 StoryCast, Biolumina: Why culture counts: How culture and values support growth of individuals and the business, a podcast presented by Biolumina Tue, 7 Jun 2022 08:10:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Stephen Madden, Kirsten A. Kantak, Brenda Aske) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, Biolumina: Why culture counts: How culture and values support growth of individuals and the business, a podcast presented by Biolumina Stephen Madden, Kirsten A. Kantak, Brenda Aske 00:22:43 Biolumina’s focus on culture and values drives who they are as an organization, the work they do, and what their future looks like. During May’s STORYcast, CEO Kirsten A. Kantak and EVP, Managing Partner, Strategy Brenda Aske talk about the importance of culture and values with Larry Dobrow, Editor-in-Chief of MM+M. Biolumina’s focus on culture and values drives who they are as an organization, the work they do, and what their future looks like. During May’s STORYcast, CEO Kirsten A. Kantak and EVP, Managing Partner, Strategy Brenda Aske talk about the importance of culture and values with Larry Dobrow, Editor-in-Chief of MM+M. agency 100, storycast, mm+m false bonus 54cb05b0-46aa-4a8e-8b70-40c951cb0d88 MM+M Agency 100 StoryCast, Avant Healthcare: Building an ecosystem of authentic HCP engagement, a podcast presented by Avant Healthcare Tue, 7 Jun 2022 08:05:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Arun Divakaruni) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, Avant Healthcare: Building an ecosystem of authentic HCP engagement, a podcast presented by Avant Healthcare Marc Iskowitz, Arun Divakaruni 00:30:50 Remaining authentic in a world that’s increasingly influenced by paid sponsors and biased opinions is challenging. DWA CEO Arun Divakaruni shares his insights for meaningful and effective engagement with healthcare professionals. Remaining authentic in a world that’s increasingly influenced by paid sponsors and biased opinions is challenging. DWA CEO Arun Divakaruni shares his insights for meaningful and effective engagement with healthcare professionals. a100, avant healthcare, agency 100, storycast, medical media, medical marketing false bonus 318d9014-7273-4b80-babf-97d19754b10b MM+M Agency 100 StoryCast, AbelsonTaylor: Working in and living with rare disease, a podcast presented by AbelsonTaylor Tue, 7 Jun 2022 08:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Erica Rivera, Lisa Chengary) https://www.mmm-online.com/the-mmm-podcast/ MM+M Agency 100 StoryCast, AbelsonTaylor: Working in and living with rare disease, a podcast presented by AbelsonTaylor Larry Dobrow, Erica Rivera, Lisa Chengary 00:24:04 Supporting rare disease brands takes a special type of team. These brands require a particular level of authenticity in their patient-centric approach – even when the promotional messaging is for HCPs. Let’s dig beyond the surface of rare disease brand support and talk to an engagement strategy team that has been leading the charge on innovation in this space both as marketers and as a mother of a child with a rare disease. Supporting rare disease brands takes a special type of team. These brands require a particular level of authenticity in their patient-centric approach – even when the promotional messaging is for HCPs. Let’s dig beyond the surface of rare disease brand support and talk to an engagement strategy team that has been leading the charge on innovation in this space both as marketers and as a mother of a child with a rare disease. a100, agency 100, medical media, medical marketing, abelsontaylor false bonus 53f131c1-e045-4cb4-85e5-d447edb8fff1 MM+M Podcast 6.6.22: The 2022 Agency 100 preview Mon, 6 Jun 2022 10:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 6.6.22: The 2022 Agency 100 preview Marc Iskowitz, Larry Dobrow 00:22:26 MM+M’s Larry Dobrow and Marc Iskowitz discuss what to expect - and how to get the most out of - MM+M’s Agency 100 content package, which goes live Tuesday, June 7. The A100 is an authoritative and comprehensive look at the state of the medical marketing industry, circa mid-2022. MM+M’s Larry Dobrow and Marc Iskowitz discuss what to expect - and how to get the most out of - MM+M’s Agency 100 content package, which goes live Tuesday, June 7. The A100 is an authoritative and comprehensive look at the state of the medical marketing industry, circa mid-2022. agency 100, medical media, medical marketing, mm+m false full 211 ca965c49-66fa-4281-ac09-603420ea079e The role of podcasts in medicine and why marketers are interested, a podcast presented by Wolters Kluwer Podcasts have become increasingly popular, including among physicians. The pandemic accelerated HCPs use of and reliance on podcasts. As a result, podcasts provide a growing platform for marketers to ensure their messages reach HCP audiences. 

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]]> Sun, 5 Jun 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Mike Andrews) https://www.mmm-online.com/the-mmm-podcast/ Podcasts have become increasingly popular, including among physicians. The pandemic accelerated HCPs use of and reliance on podcasts. As a result, podcasts provide a growing platform for marketers to ensure their messages reach HCP audiences. 

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]]> The role of podcasts in medicine and why marketers are interested, a podcast presented by Wolters Kluwer Marc Iskowitz, Mike Andrews 00:22:24 medical, sponsored, podcasts, walters kuwler false bonus 56f117d1-b880-477a-9d77-b4c2770fcb01 A Conversation with Real Chemistry – How Connection is Changing Health Care, a podcast presented by Real Chemistry Thu, 26 May 2022 16:57:25 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Frank Mazzola) https://www.mmm-online.com/the-mmm-podcast/ A Conversation with Real Chemistry – How Connection is Changing Health Care, a podcast presented by Real Chemistry Larry Dobrow, Frank Mazzola 00:20:46 Real Chemistry’s Chief Creative Officer Frank Mazzola sits down for a discussion with MM+M’s Larry Dobrow to discuss how the future of health care hinges on a simple concept: connection. Frank will dive into the work Real Chemistry is doing to bring AI-based insights, conversation and creativity together, to connect with the audience and make medicine more inspiring than sneakers. Real Chemistry’s Chief Creative Officer Frank Mazzola sits down for a discussion with MM+M’s Larry Dobrow to discuss how the future of health care hinges on a simple concept: connection. Frank will dive into the work Real Chemistry is doing to bring AI-based insights, conversation and creativity together, to connect with the audience and make medicine more inspiring than sneakers. real chemistry, sponsored, medical media, medical marketing false bonus b90090e5-2227-4d9c-b7ac-6512b2e7f45e MM+M Podcast 5.24.22: Road to board diversity hits a speed bump Tue, 24 May 2022 18:38:55 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Lisa Suennen) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 5.24.22: Road to board diversity hits a speed bump Marc Iskowitz, Lisa Suennen 00:20:18 Last week a judge struck down California’s Women on Boards law. Lisa Suennen, a healthcare VC, opines on whether the ruling may hamper ongoing board diversity efforts, and why healthcare companies in particular should continue to make a concerted effort to improve their gender ratio. Last week a judge struck down California’s Women on Boards law. Lisa Suennen, a healthcare VC, opines on whether the ruling may hamper ongoing board diversity efforts, and why healthcare companies in particular should continue to make a concerted effort to improve their gender ratio. california, women on boards law, medical media, medical marketing false full 210 3da365be-e581-40df-b20a-b78b9c4c2bb2 MM+M Podcast 5.17.22: Will abortion marketing spike if Roe v. Wade is rolled back? Tue, 17 May 2022 20:41:59 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Melissa Grant) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 5.17.22: Will abortion marketing spike if Roe v. Wade is rolled back? Marc Iskowitz, Melissa Grant 00:17:07 With a leaked draft suggesting the Supreme Court is poised to strike down Roe v. Wade, some predict a surge in unmet need as abortion access goes dark in conservative-leaning states. Melissa Grant, COO of telemedicine abortion provider Carafem, explains why the firm is turning to social media to reach people, how to vet other trustworthy resources online, and why its marketing will continue to take an unapologetic stance. With a leaked draft suggesting the Supreme Court is poised to strike down Roe v. Wade, some predict a surge in unmet need as abortion access goes dark in conservative-leaning states. Melissa Grant, COO of telemedicine abortion provider Carafem, explains why the firm is turning to social media to reach people, how to vet other trustworthy resources online, and why its marketing will continue to take an unapologetic stance. roe v. wade, medical, abortion, medical media, supreme court, medical marketing, carafem false full 209 25fc9909-2580-413a-a82d-b8adf5fd7409 MM+M Podcast 5.11.22: Highlights from MM+M Transform 2022 Tue, 10 May 2022 21:58:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jenny Streets, Craig Delarge, Kristen Tappan, Eric Peacock, Erica Hawthorne, Jennifer DiGennaro, Heidi Anderson, Tania Elliott, Tremaine Wright, Stephen Klasko) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 5.11.22: Highlights from MM+M Transform 2022 Marc Iskowitz, Jenny Streets, Craig Delarge, Kristen Tappan, Eric Peacock, Erica Hawthorne, Jennifer DiGennaro, Heidi Anderson, Tania Elliott, Tremaine Wright, Stephen Klasko 00:26:15 From the opening fireside keynote with Dr. Stephen Klasko to the closing one with Tremaine Wright - and every session in between - we’ll bring you audio snippets from the full program. It’s the next best thing to being there. From the opening fireside keynote with Dr. Stephen Klasko to the closing one with Tremaine Wright - and every session in between - we’ll bring you audio snippets from the full program. It’s the next best thing to being there. medical media, transform, medical marketing false full 208 559a64d5-7d86-4f0f-97ec-ea05e3e2f36a MM+M Podcast 5.3.22: Why pharma’s ”pivot to digital” resulted in a flood of failed digital product launches. Tue, 3 May 2022 19:19:05 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Jon Hume, Kimberly Coleman Clotman) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 5.3.22: Why pharma’s ”pivot to digital” resulted in a flood of failed digital product launches. Marc Iskowitz, Jon Hume, Kimberly Coleman Clotman 00:17:56 Pharma’s initial approach to adjusting to life post-COVID was to digitize its paper sales aids. That strategy has led to a flood of failed digital product launches, a study shows. Graphite’s Jon Hume and Nabriva Therapeutics’ Kimberly Coleman Clotman break down the findings. Pharma’s initial approach to adjusting to life post-COVID was to digitize its paper sales aids. That strategy has led to a flood of failed digital product launches, a study shows. Graphite’s Jon Hume and Nabriva Therapeutics’ Kimberly Coleman Clotman break down the findings. graphite, nabriva therapeutics, medical media, medical marketing, covid-19 false full 207 9c2688b4-f3f3-49f2-a91a-249f50e50d05 The truth about our relationships with health, a podcast presented by MRM for Health Wed, 27 Apr 2022 17:41:39 +0000 Bill.Fitzpatrick@haymarketmedia.com (Peter Rooney, Rob Rothschild, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ The truth about our relationships with health, a podcast presented by MRM for Health Peter Rooney, Rob Rothschild, Marc Iskowitz 00:31:48 MRM for Health's new global study deconstructs our fraying relationship with health and healthcare. MRM for Health's new global study deconstructs our fraying relationship with health and healthcare. partner false bonus eaf8b63d-84ae-4d16-97e0-26d0a1ebe3cc MM+M Podcast 4.26.22: Why healthcare marketing needs to get a whole lot stickier Dr. Klasko will join a host of healthcare leaders at MM+M Transform, scheduled for May 5 in New York City. To learn more about Dr. Klasko’s keynote fireside chat at Transform, “Healthcare in 2032: From COVID to Consumerism,” click here.

 

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]]> Tue, 26 Apr 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Stephen Klasko) https://www.mmm-online.com/the-mmm-podcast/ Dr. Klasko will join a host of healthcare leaders at MM+M Transform, scheduled for May 5 in New York City. To learn more about Dr. Klasko’s keynote fireside chat at Transform, “Healthcare in 2032: From COVID to Consumerism,” click here.

 

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]]> MM+M Podcast 4.26.22: Why healthcare marketing needs to get a whole lot stickier Marc Iskowitz, Stephen Klasko 00:32:22 Healthcare marketing has not kept pace with the transformation in healthcare delivery. Dr. Stephen Klasko talks about the keys to adapting marketing to the new era of "care anywhere" and to patients’ increasingly digital lifestyle. Healthcare marketing has not kept pace with the transformation in healthcare delivery. Dr. Stephen Klasko talks about the keys to adapting marketing to the new era of "care anywhere" and to patients’ increasingly digital lifestyle. mm+m transform, medical media, covid, medical marketing false full 206 4eb9150b-7f0a-45fb-9595-8ae2557f6e7c MM+M Podcast 4.20.22: Will federal legalization undercut the medical cannabis industry? As federal legalization of marijuana edges closer, Tremaine Wright, chair of the New York State Cannabis Control Board, talks about the implications for medical cannabis and how communications are critical to sustaining and growing the industry.

 

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]]> Wed, 20 Apr 2022 08:20:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Tremaine Wright) https://www.mmm-online.com/the-mmm-podcast/ As federal legalization of marijuana edges closer, Tremaine Wright, chair of the New York State Cannabis Control Board, talks about the implications for medical cannabis and how communications are critical to sustaining and growing the industry.

 

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]]> MM+M Podcast 4.20.22: Will federal legalization undercut the medical cannabis industry? Marc Iskowitz, Tremaine Wright 00:15:43 canabis, media, medical, marketing, 420, medical marketing, business false full 205 fab9e501-6c79-4fb4-a7d6-0433719f4827 MM+M Podcast 4.12.22: How to advance health equity in the Hispanic community Tue, 12 Apr 2022 16:28:05 +0000 Bill.Fitzpatrick@haymarketmedia.com (Amy Gomez, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 4.12.22: How to advance health equity in the Hispanic community Amy Gomez, Marc Iskowitz 00:23:27 A recent study revealed significant cultural differences in the way Hispanics deal with their health. Amy Gomez, SVP of diversity strategy at Klick Health, which co-led the study, explains what life science marketers can do to engage HCPs and patients around the findings. A recent study revealed significant cultural differences in the way Hispanics deal with their health. Amy Gomez, SVP of diversity strategy at Klick Health, which co-led the study, explains what life science marketers can do to engage HCPs and patients around the findings. media, medical, klick health, medical marketing false full 204 9af045a5-98cd-488b-b86e-fd649e2dcc0f A decade of Healio, a podcast presented by Healio Mon, 11 Apr 2022 09:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (John C. Carter, Joan-Marie Stiglich, Larry Dobrow) https://www.mmm-online.com/the-mmm-podcast/ A decade of Healio, a podcast presented by Healio John C. Carter, Joan-Marie Stiglich, Larry Dobrow 00:22:01 In this podcast, Healio’s John C. Carter, Chief Operating Officer and Joan-Marie Stiglich, ELS, Chief Content Officer, discuss the origins and future of Healio. In this podcast, Healio’s John C. Carter, Chief Operating Officer and Joan-Marie Stiglich, ELS, Chief Content Officer, discuss the origins and future of Healio. healio, medical media, partner content, medical marketing false bonus 882e21db-a2ac-461b-a161-d932461f9283 MM+M Podcast 4.5.22: Novartis launches a Netflix-style video hub. Can it overcome doctors’ virtual fatigue? Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Novartis’s Brent Hasko, senior product manager of digital marketing, and Evermed CEO Bozidar Jovicevic explain why they think the hub will satisfy doctors’ desire for personalized content.

 

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]]> Tue, 5 Apr 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Brent Hasko, Bozidar Jovicevic) https://www.mmm-online.com/the-mmm-podcast/ Novartis recently launched a three-year pilot of Evermed’s Netflix-like video hub for engaging doctors. Novartis’s Brent Hasko, senior product manager of digital marketing, and Evermed CEO Bozidar Jovicevic explain why they think the hub will satisfy doctors’ desire for personalized content.

 

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]]> MM+M Podcast 4.5.22: Novartis launches a Netflix-style video hub. Can it overcome doctors’ virtual fatigue? Marc Iskowitz, Brent Hasko, Bozidar Jovicevic 00:28:32 evermed, media, medical, medical media, marketing, novartis, medical marketing false full 203 7ddac9db-9535-44dc-8419-ac39a13f8f04 MM+M Podcast 3.29.22: Tech-equity for healthcare marketers Tue, 29 Mar 2022 16:47:54 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Chris Hemphill) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 3.29.22: Tech-equity for healthcare marketers Marc Iskowitz, Chris Hemphill 00:32:06 Chris Hemphill, VP of applied AI and growth for Actium Health, talks about mitigating bias in data and driving equitable patient communications. Hemphill also provides some real-life examples of ensuring responsible algorithms. Chris Hemphill, VP of applied AI and growth for Actium Health, talks about mitigating bias in data and driving equitable patient communications. Hemphill also provides some real-life examples of ensuring responsible algorithms. media, actium health, medical media, marketing, medical marketing false full 202 9eb230db-b04e-4c35-b290-06acd0c7e0be Health-data 1:1: Adobe’s Frederik Bay on personalizing patients’ digital journey Tue, 22 Mar 2022 15:59:24 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Health-data 1:1: Adobe’s Frederik Bay on personalizing patients’ digital journey The MM+M Podcast 00:15:13 In the sixth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay for his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey. In the sixth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Adobe’s Frederik Bay for his take on how the company’s recent decision to extend its experience cloud into healthcare may impact patients’ digital journey. false full 201 e2dfbde4-6705-4971-bc97-208cb1964368 Health-data 1:1: Google Cloud's Alissa (Hsu) Lynch on improving the consumer experience with healthcare Mon, 21 Mar 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Alissa (Hsu) Lynch, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ Health-data 1:1: Google Cloud's Alissa (Hsu) Lynch on improving the consumer experience with healthcare Alissa (Hsu) Lynch, Marc Iskowitz 00:30:39 In the fifth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch, a former CPG marketer, for her take on improving the consumer experience with healthcare. In the fifth of a series of conversations at this month’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Google Cloud’s Alissa (Hsu) Lynch, a former CPG marketer, for her take on improving the consumer experience with healthcare. medical media, vive, tech, medical marketing, google, business false full 200 4cf682cf-a7f3-475f-9990-ef168b66ab58 Health-data 1:1: KKR's Christopher McFadden on where PE is placing its bets in healthcare In the fourth of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with KKR's Christopher McFadden to discuss how private equity firms have upped their investments in health marketing agencies in recent years — a trend that has barely started yet — and to chart out a course for the next set of big-money deals.

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]]> Thu, 17 Mar 2022 16:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In the fourth of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with KKR's Christopher McFadden to discuss how private equity firms have upped their investments in health marketing agencies in recent years — a trend that has barely started yet — and to chart out a course for the next set of big-money deals.

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]]> Health-data 1:1: KKR's Christopher McFadden on where PE is placing its bets in healthcare The MM+M Podcast 00:20:37 At last week's ViVE health-tech event, MM+M’s Marc Iskowitz sat down with KKR's Christopher McFadden to discuss how private equity firms are investing in health marketing agencies. At last week's ViVE health-tech event, MM+M’s Marc Iskowitz sat down with KKR's Christopher McFadden to discuss how private equity firms are investing in health marketing agencies. false full 199 e31888c9-a200-4d08-9c76-9b0e717c7ffb Health data 1:1: Mayo Clinic’s Vish Anantraman on navigating a ‘post-EMR world’ In the third of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Vish Anantraman, CTO for the Mayo Clinic, to discuss how integration of health data and maturation of technical standards are leading to a “post-EMR world,” and how to navigate it.

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]]> Wed, 16 Mar 2022 16:07:29 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Vish Anantraman) https://www.mmm-online.com/the-mmm-podcast/ In the third of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Vish Anantraman, CTO for the Mayo Clinic, to discuss how integration of health data and maturation of technical standards are leading to a “post-EMR world,” and how to navigate it.

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]]> Health data 1:1: Mayo Clinic’s Vish Anantraman on navigating a ‘post-EMR world’ Marc Iskowitz, Vish Anantraman 00:25:55 At last week's ViVE conference, MM+M's Marc Iskowitz sat down with Vish Anantraman, CTO for the Mayo Clinic, to discuss how integration of health data and maturation of technical standards are leading to a “post-EMR world.” At last week's ViVE conference, MM+M's Marc Iskowitz sat down with Vish Anantraman, CTO for the Mayo Clinic, to discuss how integration of health data and maturation of technical standards are leading to a “post-EMR world.” health data, medical marketing false full 198 cb92217a-7479-4bec-814f-fa524624f3f1 Health data 1:1: Anthem's Ashok Chennuru on privacy and ownership of patient claims data In the second of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and other issues.

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]]> Tue, 15 Mar 2022 16:18:58 +0000 Bill.Fitzpatrick@haymarketmedia.com (Ashok Chennuru, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ In the second of a series of conversations at last week’s ViVE health-tech event, MM+M’s Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and other issues.

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]]> Health data 1:1: Anthem's Ashok Chennuru on privacy and ownership of patient claims data Ashok Chennuru, Marc Iskowitz 00:27:30 At last week's ViVE conference, MM+M's Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and more. At last week's ViVE conference, MM+M's Marc Iskowitz sat down with Ashok Chennuru, chief data and insights officer for Anthem, to discuss privacy and ownership of patient claims data, and more. databases, health data, technology, medical marketing false full 197 e840cc47-0724-4b18-b3b5-2ef60608deac Health-data 1:1: Micky Tripathi on the federal information-blocking ban Mon, 14 Mar 2022 16:09:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Micky Tripathy) https://www.mmm-online.com/the-mmm-podcast/ Health-data 1:1: Micky Tripathi on the federal information-blocking ban Marc Iskowitz, Micky Tripathy 00:22:24 In the first of a series of conversations at last week’s ViVE health-tech event, MM+M's Marc Iskowitz sat down with Micky Tripathi, the national coordinator of health IT for the Department of Health and Human Services, to discuss implementation of the federal information-blocking ban, and other issues. In the first of a series of conversations at last week’s ViVE health-tech event, MM+M's Marc Iskowitz sat down with Micky Tripathi, the national coordinator of health IT for the Department of Health and Human Services, to discuss implementation of the federal information-blocking ban, and other issues. medical media, medical marketing false full 196 7ed70bc5-6a95-4cb1-aa67-e26521192616 MM+M Podcast 3.9.22: Health-data checkup from a payer, provider and policy maker Wed, 9 Mar 2022 18:13:45 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Micky Tripathi, Ashok Chennuru, Vish Anantranam) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 3.9.22: Health-data checkup from a payer, provider and policy maker Marc Iskowitz, Micky Tripathi, Ashok Chennuru, Vish Anantranam 00:26:33 At this week's ViVE health-tech event in Miami, MM+M's Marc Iskowitz asked Micky Tripathi, the national coordinator of health IT from HHS, along with Anthem's chief data officer Ashok Chennuru and Mayo Clinic's chief technology officer Vish Anantranam, for their post-Covid vision for health data. At this week's ViVE health-tech event in Miami, MM+M's Marc Iskowitz asked Micky Tripathi, the national coordinator of health IT from HHS, along with Anthem's chief data officer Ashok Chennuru and Mayo Clinic's chief technology officer Vish Anantranam, for their post-Covid vision for health data. mayo clinic, hhs, anthem, medical media, vive, tech, medical marketing false full 194 7237d5ef-b232-4563-aff5-c1078437d3a6 MM+M Podcast 2.28.22: How patients are upending the rare disease paradigm Mon, 28 Feb 2022 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Craig Martin) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 2.28.22: How patients are upending the rare disease paradigm Marc Iskowitz, Craig Martin 00:25:52 Investors poured almost $23 billion into rare disease therapeutics development last year, a 28% increase over 2020. Patients have been the spark plug behind the robust funding for, and greater attention around, these drugs. Craig Martin, CEO of rare disease advocacy group Global Genes, explains the perils and pitfalls to this patient-led revolution. Investors poured almost $23 billion into rare disease therapeutics development last year, a 28% increase over 2020. Patients have been the spark plug behind the robust funding for, and greater attention around, these drugs. Craig Martin, CEO of rare disease advocacy group Global Genes, explains the perils and pitfalls to this patient-led revolution. global genes, medical media, medical marketing, rare disease false full 193 9fbc7a02-1206-4e72-aeff-a00c64483361 MM+M Podcast 2.22.22: It's Robert Califf’s FDA 2.0 Tue, 22 Feb 2022 17:20:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Peter Pitts) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 2.22.22: It's Robert Califf’s FDA 2.0 Marc Iskowitz, Peter Pitts 00:20:06 Now that Dr. Robert Califf has been sworn in as permanent FDA chief, he’ll confront a host of pandemic policy and other challenges. We asked Peter Pitts, a former FDA associate commissioner, to weigh in as Califf begins his second stint in the agency's top job. Now that Dr. Robert Califf has been sworn in as permanent FDA chief, he’ll confront a host of pandemic policy and other challenges. We asked Peter Pitts, a former FDA associate commissioner, to weigh in as Califf begins his second stint in the agency's top job. fda, policy, medical media, medical marketing, robert califf, healthcare false full 192 8a34b137-9f8f-402e-959b-06b6e5a619f3 MM+M Podcast 2.15.21: The TikTokker who’s tackling racism in medicine, one video at a time Tue, 15 Feb 2022 18:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Joel Bervell) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 2.15.21: The TikTokker who’s tackling racism in medicine, one video at a time Marc Iskowitz, Joel Bervell 00:31:42 It’s no wonder TikTok named third-year medical student Joel Bervell its 2021 voice of change. His videos highlighting racial bias in medicine have not only garnered millions of individual views. They’ve tackled decades-old disparities and led to systemic change. It’s no wonder TikTok named third-year medical student Joel Bervell its 2021 voice of change. His videos highlighting racial bias in medicine have not only garnered millions of individual views. They’ve tackled decades-old disparities and led to systemic change. social media, healthcare, racial equity false full 191 bcba22f1-e3a8-4612-a579-0b99d17da4d2 MM+M Podcast 2.8.22: The metaverse for healthcare marketers Tue, 8 Feb 2022 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Emma Chiu, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 2.8.22: The metaverse for healthcare marketers Emma Chiu, Marc Iskowitz 00:30:13 Direct-to-avatar ads are taking their place alongside traditional DTC as the metaverse takes shape - and more brands take notice. Emma Chiu, global director for Wunderman Thompson Intelligence, explains findings from a new report, “Into the Metaverse,” and delves into the implications for pharma brands. Direct-to-avatar ads are taking their place alongside traditional DTC as the metaverse takes shape - and more brands take notice. Emma Chiu, global director for Wunderman Thompson Intelligence, explains findings from a new report, “Into the Metaverse,” and delves into the implications for pharma brands. metaverse, pharma, medical marketing false full 190 4bce893c-b5de-46ca-bc93-dcad7bd108c0 MM+M Podcast 2.1.22: Using telehealth to speed access to COVID treatments Tue, 1 Feb 2022 19:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Tim Peck) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 2.1.22: Using telehealth to speed access to COVID treatments Marc Iskowitz, Tim Peck 00:26:40 Can virtual care companies get the newly authorized COVID-19 antiviral treatments to patients faster? Former ER doc Tim Peck, who started two telehealth firms and is now health director for design firm IDEO, talks about the potential. Can virtual care companies get the newly authorized COVID-19 antiviral treatments to patients faster? Former ER doc Tim Peck, who started two telehealth firms and is now health director for design firm IDEO, talks about the potential. design, medical media, telehealth, medical marketing, healthcare false full 189 c134f78f-2884-4875-9ee3-2a00e71938b9 How Omicron will help us learn to live with the virus, a podcast presented by Real Chemistry Thu, 27 Jan 2022 18:29:06 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dr. Monica Gandhi, Jim Weiss, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ How Omicron will help us learn to live with the virus, a podcast presented by Real Chemistry Dr. Monica Gandhi, Jim Weiss, Steve Madden 00:24:22 There are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi unpacks the nuances of Omicron and shares why she's optimistic about where we are in the pandemic. There are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi unpacks the nuances of Omicron and shares why she's optimistic about where we are in the pandemic. omicron, medical media, partner content, agency, medical marketing, pandemic false bonus ab468ff2-ac28-4512-8376-02ccea49f8c0 MM+M Podcast 1.25.22: Overseeing comms for the firm that launched Moderna Tue, 25 Jan 2022 19:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Christine Heenan, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 1.25.22: Overseeing comms for the firm that launched Moderna Christine Heenan, Marc Iskowitz 00:26:42 Christine Heenan, Flagship Pioneering’s CCO, explains how she addressed scrutiny over Flagship’s hiring of former FDA commissioner Stephen Hahn, her take on the CDC’s messaging challenges, and more. Christine Heenan, Flagship Pioneering’s CCO, explains how she addressed scrutiny over Flagship’s hiring of former FDA commissioner Stephen Hahn, her take on the CDC’s messaging challenges, and more. fda, medical media, cdc, medical marketing false full 188 f7f00ed2-d0db-45ca-bcee-c76fe7fc1f9e Attracting and retaining top talent amidst the Great Reshuffle, a podcast presented by Butler/Till Thu, 20 Jan 2022 16:41:29 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kimberly Jones) https://www.mmm-online.com/the-mmm-podcast/ Attracting and retaining top talent amidst the Great Reshuffle, a podcast presented by Butler/Till Marc Iskowitz, Kimberly Jones 00:21:08 During the Great Reshuffle of people and talent, more people are aligning their passions and purpose with what they do. With priorities shifting and job hopping on the rise, marketing firms are battling to attract top specialized talent and retain their own. As employees are rethinking not only how they work, but why they work, there’s a real opportunity to make changes and even reinvent your business. Tune in to hear Kimberly Jones, President & CEO of Butler/Till, one of the fastest growing independent media agencies in the country, explain how her company is thriving, despite an incredibly tight job market and the ever-evolving marketing ecosystem. During the Great Reshuffle of people and talent, more people are aligning their passions and purpose with what they do. With priorities shifting and job hopping on the rise, marketing firms are battling to attract top specialized talent and retain their own. As employees are rethinking not only how they work, but why they work, there’s a real opportunity to make changes and even reinvent your business. Tune in to hear Kimberly Jones, President & CEO of Butler/Till, one of the fastest growing independent media agencies in the country, explain how her company is thriving, despite an incredibly tight job market and the ever-evolving marketing ecosystem. agency, medical marketing false bonus 5aa6d2fe-d29b-4a56-9e61-e8d03db24ec5 The value of omnichannel marketing for pharma, a podcast presented by Haylo Wed, 19 Jan 2022 16:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Louis Naimoli) https://www.mmm-online.com/the-mmm-podcast/ The value of omnichannel marketing for pharma, a podcast presented by Haylo Steve Madden, Louis Naimoli 00:22:52 MM+M’s GM Steve Madden sat down with Louis Naimoli, director of programmatic for Haylo, a subsidiary of Haymarket Medical Network, for a sponsored podcast discussion on omnichannel marketing, its prevalence in the pharma industry and how Haylo is using the medium to help its clients achieve optimal results and success within their target audiences. MM+M’s GM Steve Madden sat down with Louis Naimoli, director of programmatic for Haylo, a subsidiary of Haymarket Medical Network, for a sponsored podcast discussion on omnichannel marketing, its prevalence in the pharma industry and how Haylo is using the medium to help its clients achieve optimal results and success within their target audiences. pharma, medical marketing false bonus 45b6538d-2d4c-497f-a115-886652232b4f MM+M Podcast 1.18.22: Digital health’s funding frenzy (and what it means) Tue, 18 Jan 2022 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Sari Kaganoff) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 1.18.22: Digital health’s funding frenzy (and what it means) Marc Iskowitz, Sari Kaganoff 00:29:47 Sari Kaganoff, head of consulting for Rock Health, unpacks the numbers and interprets the directional signs behind last year’s frenzied funding environment for digital health, including how life science companies are partnering with digital health players. Sari Kaganoff, head of consulting for Rock Health, unpacks the numbers and interprets the directional signs behind last year’s frenzied funding environment for digital health, including how life science companies are partnering with digital health players. false full 187 cb14b6bb-8310-471d-b80e-59aa97dbe32c MM+M Podcast 1.11.22: Medical ad man David Chapman reflects Tue, 11 Jan 2022 17:54:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, David Chapman) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 1.11.22: Medical ad man David Chapman reflects Marc Iskowitz, David Chapman 00:33:05 Ease into the New Year on an entertaining note as David Chapman looks back on an illustrious career in medical advertising. Ease into the New Year on an entertaining note as David Chapman looks back on an illustrious career in medical advertising. medical advertising, medical media, medical marketing false full 186 5a5cb1b6-2182-4379-b196-d03871f479b4 Health musings and predictions as we close out 2021, a podcast presented by Ogilvy Health Mon, 20 Dec 2021 16:19:54 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Kim Johnson) https://www.mmm-online.com/the-mmm-podcast/ Health musings and predictions as we close out 2021, a podcast presented by Ogilvy Health Steve Madden, Kim Johnson 00:23:06 Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year. Tune in as Kim addresses everything from the reframing of the healthcare industry to digital disruption to untapped value opportunities for patients. Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year. Tune in as Kim addresses everything from the reframing of the healthcare industry to digital disruption to untapped value opportunities for patients. medical media, medical marketing, healthcare false bonus 562d774f-b0b7-436d-bc7b-fb4c54e8ce53 Creating and selling work that reflects our diverse world Tue, 14 Dec 2021 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Kim Barke, Lilian Galarraga) https://www.mmm-online.com/the-mmm-podcast/ Creating and selling work that reflects our diverse world Marc Iskowitz, Kim Barke, Lilian Galarraga 00:39:17 Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey. Kim Barke, SVP/creative director for the Bloc, and Lilian Galarraga, SVP/integrated strategy for CDM New York, talk about work their agencies have done that’s more reflective of the communities they serve. Fourth in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey. medical media, medical marketing, advertising false full 185 59c21c67-bd1b-479f-9d66-acfd7ef35d3b J&J and the end of the consumer era Wed, 8 Dec 2021 15:16:08 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Steven Robins) https://www.mmm-online.com/the-mmm-podcast/ J&J and the end of the consumer era Marc Iskowitz, Steven Robins 00:14:41 At the moment, owning a consumer company is not in fashion anymore among big pharma. Hear Steven Robins, managing partner/principal at the New England Consulting Group — and a former J&J exec — on what J&J’s recent decision to spin off its consumer group signals about corporate diversification as a business strategy in healthcare. At the moment, owning a consumer company is not in fashion anymore among big pharma. Hear Steven Robins, managing partner/principal at the New England Consulting Group — and a former J&J exec — on what J&J’s recent decision to spin off its consumer group signals about corporate diversification as a business strategy in healthcare. medical media, medical marketing, brands false full 184 c7211bed-7d20-469e-997a-5829e9c815c0 Mental illness in the medical marketing world Thu, 2 Dec 2021 11:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Jon Nelson) https://www.mmm-online.com/the-mmm-podcast/ Mental illness in the medical marketing world Larry Dobrow, Jon Nelson 00:31:49 Industry leader Jon Nelson joins MM+M's Larry Dobrow to discuss "I Am a Medical Marketing Professional Who Suffers From Mental Illness," a column penned by Nelson that MM+M published this morning. Industry leader Jon Nelson joins MM+M's Larry Dobrow to discuss "I Am a Medical Marketing Professional Who Suffers From Mental Illness," a column penned by Nelson that MM+M published this morning. mental health, mental illness, medical marketing false full 182 9d7c17ce-7d30-434c-bffc-271a16be2aed Better insights with real-world patient data Wed, 1 Dec 2021 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Bill Evans) https://www.mmm-online.com/the-mmm-podcast/ Better insights with real-world patient data Steve Madden, Bill Evans 00:15:03 Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company's Healthcare Map is serving as a source for patient data. Bill Evans, chief marketing officer at Komodo Health, joins Steve Madden live from the floor of the HLTH conference to discuss how the company's Healthcare Map is serving as a source for patient data. medical media, medical marketing, healthcare false full 181 187706bf-364e-4ce8-baa0-4267c87c5e34 The orphan drug launch, reconsidered Tue, 30 Nov 2021 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Charlie Gayer) https://www.mmm-online.com/the-mmm-podcast/ The orphan drug launch, reconsidered Marc Iskowitz, Charlie Gayer 00:25:13 Charlie Gayer, chief commercial officer for BioCryst Pharmaceuticals, talks about how his company, which recently launched an oral medicine into a crowded category, used analytics to rethink the rare-disease drug launch. Charlie Gayer, chief commercial officer for BioCryst Pharmaceuticals, talks about how his company, which recently launched an oral medicine into a crowded category, used analytics to rethink the rare-disease drug launch. pharmaceutical, pharma, medical media, medical marketing false full 180 94799888-9f0f-47dd-88be-c339e8f96527 The power of purpose, a podcast presented by Biolumina Biolumina’s anti-cancer focus connects people with a shared commitment, drives engagement, deepens a sense of meaning and increases feelings of reward in the work. During November’s sponsored podcast, Kirsten Kantak, president and CEO of Biolumina, spoke about the power of a singular focus and a commitment to purpose with Larry Dobrow, editor-in-chief of MM+M.

Narrowing the focus

Biolumina, which opened its doors in 2008 as a specialty shop focused mostly on oncology but included other fields as well, relaunched under the new executive leadership of Kantak with a growth trajectory in 2015 by rebranding around oncology, solely.

“I think most people in the industry thought we were crazy,” Kantak laughed, adding, “Most people assumed we were limiting our growth by focusing on just one disease state. The feedback I’ve heard internally is that our employees and clients appreciate the focus. They’re excited about it. The people that choose to work at an all-oncology agency are either really into the science or have a strong personal reason for wanting to work there.”

For Kantak, whose father passed away from cancer when she was a child, a personal connection to the space was evident from the get-go. Intellectually, the explosion of science taking place in oncology taps into her passion for the intellectual side as well.

“For many of us, the work we do as an agency is our way to give back,” noted Kantak. “It’s about making sure that clinicians and people with cancer and their loved ones have the necessary information to make the best decisions.”

Passion for purpose

According to McKinsey, about 70% of people say they define their purpose through their work and that people who feel purposeful in their work report higher job satisfaction.

“This is one of the reasons we really focus on the purpose of what we do,” said Kantak. “I believe what we do has the potential to make changes in our tiny corner of the universe and within the disease states that we work on. Anecdotally, when I sit in on meetings and client presentations, I see this really connected, passionate, brilliant group of people doing work that is quite remarkable, changing how decisions are being made by clinicians, patients and loved ones, and it’s making a big difference.”

Oncology is a tough field and interfacing effectively with clients with understandably high expectations demands being at the forefront of the industry’s innovations, including content creation, marketing strategy, patient-focused communications and execution.

“Our goal is to create a partnership with our clients and for them to think of us as partners rather than vendors,” said Kantak. “They look to us and value our focus in oncology and our expertise and yes, they hold us to high expectations, but I wouldn’t have it any other way. We want to make sure that we’re doing the best work for these important brands.”

The anti-cancer agency

Describing themselves as “the anti-cancer agency,” a sort of rallying cry for Biolumina, is an organization that envisions substantial, sustainable growth ahead.

“We’re excited about continuing to partner with our clients to bring important new treatment options to the oncology community,” said Kantak. “We are also continuing to focus on the culture of the agency, ensuring everyone feels fulfilled and satisfied with the work they do and that they’re in a supportive, inclusive environment that encourages them to grow and accomplish what they want to accomplish.”

As the organization continues to deliver on making sure that every element of its work is as innovative and meaningful as the products they work on, Kantak noted that “over the last year and a half, we’ve really expanded our offerings from an omnichannel perspective, building out the whole customer experience and our digital capabilities as an agency. A year from now, we will be continuing to grow, do great work and staying true to who we are as an organization and as a group of people.”

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Mon, 29 Nov 2021 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Biolumina’s anti-cancer focus connects people with a shared commitment, drives engagement, deepens a sense of meaning and increases feelings of reward in the work. During November’s sponsored podcast, Kirsten Kantak, president and CEO of Biolumina, spoke about the power of a singular focus and a commitment to purpose with Larry Dobrow, editor-in-chief of MM+M.

Narrowing the focus

Biolumina, which opened its doors in 2008 as a specialty shop focused mostly on oncology but included other fields as well, relaunched under the new executive leadership of Kantak with a growth trajectory in 2015 by rebranding around oncology, solely.

“I think most people in the industry thought we were crazy,” Kantak laughed, adding, “Most people assumed we were limiting our growth by focusing on just one disease state. The feedback I’ve heard internally is that our employees and clients appreciate the focus. They’re excited about it. The people that choose to work at an all-oncology agency are either really into the science or have a strong personal reason for wanting to work there.”

For Kantak, whose father passed away from cancer when she was a child, a personal connection to the space was evident from the get-go. Intellectually, the explosion of science taking place in oncology taps into her passion for the intellectual side as well.

“For many of us, the work we do as an agency is our way to give back,” noted Kantak. “It’s about making sure that clinicians and people with cancer and their loved ones have the necessary information to make the best decisions.”

Passion for purpose

According to McKinsey, about 70% of people say they define their purpose through their work and that people who feel purposeful in their work report higher job satisfaction.

“This is one of the reasons we really focus on the purpose of what we do,” said Kantak. “I believe what we do has the potential to make changes in our tiny corner of the universe and within the disease states that we work on. Anecdotally, when I sit in on meetings and client presentations, I see this really connected, passionate, brilliant group of people doing work that is quite remarkable, changing how decisions are being made by clinicians, patients and loved ones, and it’s making a big difference.”

Oncology is a tough field and interfacing effectively with clients with understandably high expectations demands being at the forefront of the industry’s innovations, including content creation, marketing strategy, patient-focused communications and execution.

“Our goal is to create a partnership with our clients and for them to think of us as partners rather than vendors,” said Kantak. “They look to us and value our focus in oncology and our expertise and yes, they hold us to high expectations, but I wouldn’t have it any other way. We want to make sure that we’re doing the best work for these important brands.”

The anti-cancer agency

Describing themselves as “the anti-cancer agency,” a sort of rallying cry for Biolumina, is an organization that envisions substantial, sustainable growth ahead.

“We’re excited about continuing to partner with our clients to bring important new treatment options to the oncology community,” said Kantak. “We are also continuing to focus on the culture of the agency, ensuring everyone feels fulfilled and satisfied with the work they do and that they’re in a supportive, inclusive environment that encourages them to grow and accomplish what they want to accomplish.”

As the organization continues to deliver on making sure that every element of its work is as innovative and meaningful as the products they work on, Kantak noted that “over the last year and a half, we’ve really expanded our offerings from an omnichannel perspective, building out the whole customer experience and our digital capabilities as an agency. A year from now, we will be continuing to grow, do great work and staying true to who we are as an organization and as a group of people.”

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> The power of purpose, a podcast presented by Biolumina The MM+M Podcast 00:23:30 How Biolumina’s focus on oncology connects the personal with scientific progress. How Biolumina’s focus on oncology connects the personal with scientific progress. false bonus 2a867f0d-a535-49df-a47b-dcb67fc6018d MM+M Podcast 11.23.21: Nurx’s Varsha Rao Tue, 23 Nov 2021 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Varsha Rao) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 11.23.21: Nurx’s Varsha Rao Marc Iskowitz, Varsha Rao 00:18:52 Rao joins Marc Iskowitz to talk about the evolution of the direct-to-consumer telemedicine space and Nurx's expansion beyond its birth control roots. Rao joins Marc Iskowitz to talk about the evolution of the direct-to-consumer telemedicine space and Nurx's expansion beyond its birth control roots. telemedicine, medical media, telehealth, medical marketing, healthcare false full 179 641e8dc0-e2f5-40d7-b61a-cb9e25d5cbdf The emergence of Evolution Health Group, a podcast presented by Evolution Health Group Mon, 22 Nov 2021 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Dr. Leo Francis) https://www.mmm-online.com/the-mmm-podcast/ The emergence of Evolution Health Group, a podcast presented by Evolution Health Group Larry Dobrow, Dr. Leo Francis 00:25:19 Larry Dobrow discusses the evolution of EHG over the past few years with Dr. Leo Francis, COO of EHG, and how his role will focus on creating transformative changes for both employees and clients. Larry Dobrow discusses the evolution of EHG over the past few years with Dr. Leo Francis, COO of EHG, and how his role will focus on creating transformative changes for both employees and clients. healthcare agency, medical marketing, healthcare, agencies false bonus 55e30602-bb30-466d-a587-15577bf987a4 Using AI and proteomic technology to change the way disease is detected Fri, 19 Nov 2021 18:30:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Steve Williams) https://www.mmm-online.com/the-mmm-podcast/ Using AI and proteomic technology to change the way disease is detected Steve Madden, Steve Williams 00:17:56 Steve Williams, chief medical officer of SomaLogic, joined Steve Madden at HLTH, where they discussed the power of proteomics and its potential impact on health. Steve Williams, chief medical officer of SomaLogic, joined Steve Madden at HLTH, where they discussed the power of proteomics and its potential impact on health. medical marketing, medical technology, disease false full 177 afb9860b-6aa3-40f6-82ad-d77a54164468 Appetite for Health Transformation: Verily & Highmark Health live from HLTH 2021 Picture people receiving care, not just when they physically need it, but long before then and in ways that may even be unfelt, unseen. Picture clinicians, not bogged down in paperwork, but spending more time face to face with patients, and helping before health issues even arise. Imagine a world where we’re focused on health, not health care. A system that brings everyone to the same table — the patient, the doctor, the insurer — to create something remarkable. Highmark Health and Verily are working together to provide personalized, digital solutions that are fully integrated with a person’s care plan. These solutions arm people with educational materials, care navigation, monitoring devices, and remote access to providers as needed, getting them the right care at the right time, and ultimately keeping them out of the hospital. Dr. Vivian Lee, President Verily Health Platforms and David Holmberg, CEO, Highmark Health, take us on the journey of their shared vision from the HLTH 2021 conference.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Thu, 18 Nov 2021 18:00:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dr. Vivian Lee, David Holmberg, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Picture people receiving care, not just when they physically need it, but long before then and in ways that may even be unfelt, unseen. Picture clinicians, not bogged down in paperwork, but spending more time face to face with patients, and helping before health issues even arise. Imagine a world where we’re focused on health, not health care. A system that brings everyone to the same table — the patient, the doctor, the insurer — to create something remarkable. Highmark Health and Verily are working together to provide personalized, digital solutions that are fully integrated with a person’s care plan. These solutions arm people with educational materials, care navigation, monitoring devices, and remote access to providers as needed, getting them the right care at the right time, and ultimately keeping them out of the hospital. Dr. Vivian Lee, President Verily Health Platforms and David Holmberg, CEO, Highmark Health, take us on the journey of their shared vision from the HLTH 2021 conference.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Appetite for Health Transformation: Verily & Highmark Health live from HLTH 2021 Dr. Vivian Lee, David Holmberg, Steve Madden 00:21:35 Dr. Vivian Lee, President Verily Health Platforms and David Holmberg, CEO, Highmark Health, take us on the journey of their shared vision from the HLTH 2021 conference. Dr. Vivian Lee, President Verily Health Platforms and David Holmberg, CEO, Highmark Health, take us on the journey of their shared vision from the HLTH 2021 conference. medical media, medical marketing, healthcare, digital health false full 176 00a6d791-96b4-48c2-b671-cf4882402b8a The Healthtech Transformation is real Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare's hybrid opportunities and the patient's journey in healthtech's digital revolution.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Wed, 17 Nov 2021 17:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dr. Geeta Nayyar, Steve Madden) https://www.mmm-online.com/the-mmm-podcast/ Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare's hybrid opportunities and the patient's journey in healthtech's digital revolution.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> The Healthtech Transformation is real Dr. Geeta Nayyar, Steve Madden 00:17:43 Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare's hybrid opportunities and the patient's journey in healthtech's digital revolution. Dr. Geeta Nayyar joins Steve Madden live from the floor of the HLTH conference to discuss her passion in healthcare's hybrid opportunities and the patient's journey in healthtech's digital revolution. medical media, technology, medical marketing, healthcare, healthtech false full 175 6acdcfa3-db5b-4ee6-a85a-98cabdbf5088 MicroMass and the creative potential of Human Dynamics, a podcast presented by MicroMass “At MicroMass, we see people, not just their disease or their demographics, but the human inside. Our aim is to understand them, inspire them, change their behavior and reach them where it can make the most impact.”

This is how Rob Peters, EVP, strategy; and Noah Lowenthal, executive creative director, both at MicroMass, explained their approach to changing health for the better during a recent podcast with MM+M’s editor-in-chief, Larry Dobrow.
 

The conversation took an in-depth look at how leveraging the company’s Human Dynamics — the influences that help people make decisions and engage with information — can help build connections to positively affect a patient’s journey.

Human Dynamics and its relevance to pharma marketers and brands

“Human Dynamics builds on the basis of behavioral science,” explained Peters at the outset. “We realized that we’ve got an opportunity to strengthen that approach and the offerings we provide to our clients by leveraging that deep understanding of human behavior and complementing it with the growing volume of data.”

But it all starts by thinking about the person within the patient and building a relationship with them based on their needs or preferences.

“Once we have that understanding, we can craft our creative around engaging with them in a way that adapts to their unique experience, accounting for all the changes that are going to happen with the human dynamic,” Peters went on to explain.

Internally, MicroMass calls Human Dynamics “behavioral science 2.0,” a term that Lowenthal explains as, “It’s one thing to uncover a behavioral psychological truth about how a certain patient with a specific condition views themselves, but, what human dynamics does is it says, ‘OK, how does that inform the creative strategy and what we’re doing when a patient engages with us at different times of the day on different devices?’ What we do is weave the thread of human dynamics and behavioral psychology through it all and integrate it so that there’s more purpose and greater outcomes.”

How Human Dynamics creates a stronger connection between brand and customer

At MicroMass, seeing a person not just as someone with diabetes (for example), but recognizing that they are also a mom, a soccer coach, a spouse and a busy executive influences the way they engage with a brand and make decisions about their condition. 

“By starting there, we’ve got a better understanding of how that person processes information, how they engage and what day-to-day dynamics might get in the way of them managing their condition,” said Peters. “That gives us a better starting point than the typical snapshot of a patient you get through doing market research.”

While a lot of pharma brands talk to patients and learn valuable information in the moment, Peters mentioned that “When that patient goes home and is dealing with all these other factors that weren’t discussed or taken into account, those learnings become outdated.”

Part of the remedy for this kind of siloed intel, as Lowenthal sees it, is to create a connective tissue that binds teams and departments together. “Human Dynamics is a way of approaching patients that informs and unifies each team’s understanding of what we’re trying to accomplish,” he explained. “It’s not a process, but a way of thinking that results in more authentic, relevant and engaging work for the patients who encounter it.” 

The future of Human Dynamics

To Peters, the future revolves around “broadening the exposure of human dynamics to potential clients in order to give them a valid reason to invest in patient marketing sooner and see the impact of their brand goals in a more effective way.

Speaking a little more narrowly, Lowenthal, who was brought into MicroMass recently to elevate agency creative using Human Dynamics, said “the goal is to take the authenticity of behavioral science and connect it to the creative so that we’re more connected to the human condition than what we’ve seen in the past.”

For both Peters and Lowenthal, the industry trend is moving toward authentic emotions and feelings. 

“I think Human Dynamics allows us to recognize the whole human as part of a creative platform,” said Lowenthal. 

“And we look forward to continuing to broaden that exposure to potential clients of Human Dynamics and bring them a solution that drives their brand goals in a more effective way,” concluded Peters.

The future of patients as humans is upon us.

To learn more about the revolutionary Human Dynamics approach by MicroMass, visit MicroMass.com. 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

]]> Thu, 11 Nov 2021 16:56:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (Larry Dobrow, Rob Peters, Noah Lowenthal) https://www.mmm-online.com/the-mmm-podcast/ “At MicroMass, we see people, not just their disease or their demographics, but the human inside. Our aim is to understand them, inspire them, change their behavior and reach them where it can make the most impact.”

This is how Rob Peters, EVP, strategy; and Noah Lowenthal, executive creative director, both at MicroMass, explained their approach to changing health for the better during a recent podcast with MM+M’s editor-in-chief, Larry Dobrow.
 

The conversation took an in-depth look at how leveraging the company’s Human Dynamics — the influences that help people make decisions and engage with information — can help build connections to positively affect a patient’s journey.

Human Dynamics and its relevance to pharma marketers and brands

“Human Dynamics builds on the basis of behavioral science,” explained Peters at the outset. “We realized that we’ve got an opportunity to strengthen that approach and the offerings we provide to our clients by leveraging that deep understanding of human behavior and complementing it with the growing volume of data.”

But it all starts by thinking about the person within the patient and building a relationship with them based on their needs or preferences.

“Once we have that understanding, we can craft our creative around engaging with them in a way that adapts to their unique experience, accounting for all the changes that are going to happen with the human dynamic,” Peters went on to explain.

Internally, MicroMass calls Human Dynamics “behavioral science 2.0,” a term that Lowenthal explains as, “It’s one thing to uncover a behavioral psychological truth about how a certain patient with a specific condition views themselves, but, what human dynamics does is it says, ‘OK, how does that inform the creative strategy and what we’re doing when a patient engages with us at different times of the day on different devices?’ What we do is weave the thread of human dynamics and behavioral psychology through it all and integrate it so that there’s more purpose and greater outcomes.”

How Human Dynamics creates a stronger connection between brand and customer

At MicroMass, seeing a person not just as someone with diabetes (for example), but recognizing that they are also a mom, a soccer coach, a spouse and a busy executive influences the way they engage with a brand and make decisions about their condition. 

“By starting there, we’ve got a better understanding of how that person processes information, how they engage and what day-to-day dynamics might get in the way of them managing their condition,” said Peters. “That gives us a better starting point than the typical snapshot of a patient you get through doing market research.”

While a lot of pharma brands talk to patients and learn valuable information in the moment, Peters mentioned that “When that patient goes home and is dealing with all these other factors that weren’t discussed or taken into account, those learnings become outdated.”

Part of the remedy for this kind of siloed intel, as Lowenthal sees it, is to create a connective tissue that binds teams and departments together. “Human Dynamics is a way of approaching patients that informs and unifies each team’s understanding of what we’re trying to accomplish,” he explained. “It’s not a process, but a way of thinking that results in more authentic, relevant and engaging work for the patients who encounter it.” 

The future of Human Dynamics

To Peters, the future revolves around “broadening the exposure of human dynamics to potential clients in order to give them a valid reason to invest in patient marketing sooner and see the impact of their brand goals in a more effective way.

Speaking a little more narrowly, Lowenthal, who was brought into MicroMass recently to elevate agency creative using Human Dynamics, said “the goal is to take the authenticity of behavioral science and connect it to the creative so that we’re more connected to the human condition than what we’ve seen in the past.”

For both Peters and Lowenthal, the industry trend is moving toward authentic emotions and feelings. 

“I think Human Dynamics allows us to recognize the whole human as part of a creative platform,” said Lowenthal. 

“And we look forward to continuing to broaden that exposure to potential clients of Human Dynamics and bring them a solution that drives their brand goals in a more effective way,” concluded Peters.

The future of patients as humans is upon us.

To learn more about the revolutionary Human Dynamics approach by MicroMass, visit MicroMass.com. 

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> MicroMass and the creative potential of Human Dynamics, a podcast presented by MicroMass Larry Dobrow, Rob Peters, Noah Lowenthal 00:24:42 A look beyond the disease and demographics to understand the human inside. A look beyond the disease and demographics to understand the human inside. medical media, partner content, marketing, agency, medical marketing false bonus 8ae94f7e-2c86-4675-a24b-e3913e49acf2 The future of digital health, healthcare and Pharma Wed, 10 Nov 2021 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Ritesh Patel) https://www.mmm-online.com/the-mmm-podcast/ The future of digital health, healthcare and Pharma Steve Madden, Ritesh Patel 00:20:16 We explore the growth of digital solutions for the provision of care and the impact they will have on patients, providers and life sciences companies. We explore the growth of digital solutions for the provision of care and the impact they will have on patients, providers and life sciences companies. pharmaceutical, medical marketing, pharma marketing false full 173 57f606bc-fc1f-4117-8c20-ef124d388883 MM+M Podcast 11.9.21: WOCIP’s Dr. Charlotte Jones-Burton Tue, 9 Nov 2021 18:11:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (Dr. Charlotte Jones-Burton, Marc Iskowitz) https://www.mmm-online.com/the-mmm-podcast/ MM+M Podcast 11.9.21: WOCIP’s Dr. Charlotte Jones-Burton Dr. Charlotte Jones-Burton, Marc Iskowitz 00:22:48 The president and co-founder of Women of Color in Pharma returns to the podcast to give her take on a new clinical trial diversity initiative involving Columbia University and Pfizer, and to preview her group’s upcoming conference. The president and co-founder of Women of Color in Pharma returns to the podcast to give her take on a new clinical trial diversity initiative involving Columbia University and Pfizer, and to preview her group’s upcoming conference. pharmaceutical, pharma, medical media, medical marketing, diversity false full 172 b4616b72-afdf-4577-abc5-ee943c006e67 Engagement as medicine: The essential role of healthcare communications, a podcast presented by Publicis Health Mon, 8 Nov 2021 18:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Susan Manber, Dave Nussbaum) https://www.mmm-online.com/the-mmm-podcast/ Engagement as medicine: The essential role of healthcare communications, a podcast presented by Publicis Health Steve Madden, Susan Manber, Dave Nussbaum 00:22:33 The COVID-19 pandemic revealed both the fragility of the American healthcare system and the widening gulf between the healthcare haves and have nots. Dave Nussbaum, Chief Data Officer, Publicis Health, and Susan Manber, Chief Patient Officer, Publicis Health, sit down with Steve Madden, Editor-in-Chief and General Manager, MM+M, for an honest conversation about health’s future and the critical role healthcare communications play in engaging patients and healthcare providers to drive better outcomes. The COVID-19 pandemic revealed both the fragility of the American healthcare system and the widening gulf between the healthcare haves and have nots. Dave Nussbaum, Chief Data Officer, Publicis Health, and Susan Manber, Chief Patient Officer, Publicis Health, sit down with Steve Madden, Editor-in-Chief and General Manager, MM+M, for an honest conversation about health’s future and the critical role healthcare communications play in engaging patients and healthcare providers to drive better outcomes. medical media, medical marketing false bonus a12a2295-0a6e-451d-b4c2-ee9526dbab49 Innovating in pharma marketing, a podcast presented by CMI Mon, 8 Nov 2021 14:29:11 +0000 Bill.Fitzpatrick@haymarketmedia.com (Steve Madden, Jose Ferreira) https://www.mmm-online.com/the-mmm-podcast/ Innovating in pharma marketing, a podcast presented by CMI Steve Madden, Jose Ferreira 00:15:46 pharmaceutical, medical marketing, pharma marketing false bonus 2f98cf9d-e9ab-45fb-87d0-252b3fcab3cf CTV Advertising: An untapped opportunity for pharma marketers, a podcast presented by PulsePoint Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear TV—even though TV consumption has become increasingly fragmented across platforms and devices. Today, ads served on internet-connected devices—also known as CTV advertising—present an untapped opportunity for pharma marketers. To take advantage of these, pharma must rethink its media strategy and gain an understanding of the role CTV can play in connecting with audiences across devices and formats.

To uncover some key insights driving these communications, MM+M partnered with PulsePoint on a survey entitled CTV Advertising: An untapped opportunity for pharma marketers. The survey results presented here will help those in pharma marketing and brand management understand emerging CTV trends across the industry, and how they can leverage these trends in order to reach consumers in a more targeted way.

Check us out at: mmm-online.com

 

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]]> Thu, 4 Nov 2021 15:18:03 +0000 Bill.Fitzpatrick@haymarketmedia.com (Marc Iskowitz, Andrew Stark) https://www.mmm-online.com/the-mmm-podcast/ Every year, pharma companies spend billions of dollars in the U.S. on TV advertising. But the industry’s media planning and buying are still based largely on assumptions grounded in traditional linear TV—even though TV consumption has become increasingly fragmented across platforms and devices. Today, ads served on internet-connected devices—also known as CTV advertising—present an untapped opportunity for pharma marketers. To take advantage of these, pharma must rethink its media strategy and gain an understanding of the role CTV can play in connecting with audiences across devices and formats.

To uncover some key insights driving these communications, MM+M partnered with PulsePoint on a survey entitled CTV Advertising: An untapped opportunity for pharma marketers. The survey results presented here will help those in pharma marketing and brand management understand emerging CTV trends across the industry, and how they can leverage these trends in order to reach consumers in a more targeted way.

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]]> CTV Advertising: An untapped opportunity for pharma marketers, a podcast presented by PulsePoint Marc Iskowitz, Andrew Stark 00:24:37 MM+M and PulsePoint partnered on a survey to help those in pharma marketing and brand management understand emerging CTV trends across the industry, and how they can leverage these trends. MM+M and PulsePoint partnered on a survey to help those in pharma marketing and brand management understand emerging CTV trends across the industry, and how they can leverage these trends. pharma, brand management, medical marketing false bonus tag:soundcloud,2010:tracks/1152464845 MM+M Podcast 11.2.21: RDA’s Michael Nace Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.

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]]> Tue, 2 Nov 2021 13:50:36 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.

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]]> MM+M Podcast 11.2.21: RDA’s Michael Nace The MM+M Podcast 00:33:39 Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products. Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products. false full 170 tag:soundcloud,2010:tracks/1149500740 HCP measurability and insights, a podcast presented by Healio Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.

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]]> Thu, 28 Oct 2021 14:10:19 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic.

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]]> HCP measurability and insights, a podcast presented by Healio The MM+M Podcast 00:27:18 Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic. Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing an ad or engaging with a deeper engagement tactic. false bonus tag:soundcloud,2010:tracks/1148550574 MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022.

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]]> Tue, 26 Oct 2021 18:11:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022.

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]]> MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone The MM+M Podcast 00:26:40 Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022. Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022. false full 168 tag:soundcloud,2010:tracks/1145653438 Engaging partners early in the commercialization process is key to success, a podcast presented by Fingerpaint Creating a solid branding foundation and market access strategy will pay off down the road.

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]]> Thu, 21 Oct 2021 18:18:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Creating a solid branding foundation and market access strategy will pay off down the road.

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]]> Engaging partners early in the commercialization process is key to success, a podcast presented by Fingerpaint The MM+M Podcast 00:27:04 Creating a solid branding foundation and market access strategy will pay off down the road. Creating a solid branding foundation and market access strategy will pay off down the road. false bonus tag:soundcloud,2010:tracks/1145489800 MM+M Podcast 10.21.21: Issue One’s Danielle Caputo Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.

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]]> Thu, 21 Oct 2021 13:39:36 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.

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]]> MM+M Podcast 10.21.21: Issue One’s Danielle Caputo The MM+M Podcast 00:18:31 Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations. Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations. false full 166 tag:soundcloud,2010:tracks/1145076151 Why product design and usability matter in supporting HCP engagements, a podcast presented by Healio In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.

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]]> Wed, 20 Oct 2021 18:28:31 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.

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]]> Why product design and usability matter in supporting HCP engagements, a podcast presented by Healio The MM+M Podcast 00:28:51 In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education. In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education. false bonus tag:soundcloud,2010:tracks/1144499575 Return to work with Steph Garcia and Steve Madden, a podcast presented by Real Chemistry Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.

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]]> Tue, 19 Oct 2021 17:43:44 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.

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]]> Return to work with Steph Garcia and Steve Madden, a podcast presented by Real Chemistry The MM+M Podcast 00:20:07 Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy. Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy. false bonus tag:soundcloud,2010:tracks/1141644946 Best practices for patient audience targeting and measurement, a podcast presented by Swoop How AI and machine learning steer sharper measurement.

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]]> Thu, 14 Oct 2021 13:50:13 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ How AI and machine learning steer sharper measurement.

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]]> Best practices for patient audience targeting and measurement, a podcast presented by Swoop The MM+M Podcast 00:23:26 How AI and machine learning steer sharper measurement. How AI and machine learning steer sharper measurement. false bonus tag:soundcloud,2010:tracks/1141641580 MM+M Podcast 10.14.21: Highlights from the MM+M Awards dinner MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners.

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]]> Thu, 14 Oct 2021 13:41:31 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners.

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]]> MM+M Podcast 10.14.21: Highlights from the MM+M Awards dinner The MM+M Podcast 00:23:37 MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners. MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners. false full 162 tag:soundcloud,2010:tracks/1137664807 MM+M Podcast 10.6.21: GSK Consumer Healthcare’s Tamara Rogers GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic.

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]]> Thu, 7 Oct 2021 15:31:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic.

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]]> MM+M Podcast 10.6.21: GSK Consumer Healthcare’s Tamara Rogers The MM+M Podcast 00:28:48 GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic. GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic. false full 161 tag:soundcloud,2010:tracks/1137175237 Becoming a Healthcare Agency of Choice Among Clients and Employees, a podcast presented by Imre Health In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services.

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]]> Wed, 6 Oct 2021 18:17:51 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services.

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]]> Becoming a Healthcare Agency of Choice Among Clients and Employees, a podcast presented by Imre Health The MM+M Podcast 00:34:37 In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services. In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services. false bonus tag:soundcloud,2010:tracks/1133024392 Driving adherence through nursing and compassionate connections, a podcast presented by UBC While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs.

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]]> Wed, 29 Sep 2021 14:12:17 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs.

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]]> Driving adherence through nursing and compassionate connections, a podcast presented by UBC The MM+M Podcast 00:24:43 While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs. While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement, UBC; and Marc Iskowitz, editor-at-large, MM+M; explored the important role registered nurses play in patient support programs. false bonus tag:soundcloud,2010:tracks/1132653862 MM+M Podcast 9.28.21: Alerje’s Javier Evelyn Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem.

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]]> Tue, 28 Sep 2021 20:48:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem.

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]]> MM+M Podcast 9.28.21: Alerje’s Javier Evelyn The MM+M Podcast 00:25:28 Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem. Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem. false full 158 tag:soundcloud,2010:tracks/1131965764 Digital healthcare transformation, a podcast presented by Health Monitor The dark downsides and how marketers can address.

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]]> Mon, 27 Sep 2021 17:36:33 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ The dark downsides and how marketers can address.

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]]> Digital healthcare transformation, a podcast presented by Health Monitor The MM+M Podcast 00:22:25 The dark downsides and how marketers can address. The dark downsides and how marketers can address. false bonus tag:soundcloud,2010:tracks/1130449837 MM+M Podcast 9.24.21: Ipsen’s Paul Murasko and Impiricus’ Dr. Osama Hashmi Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape.

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]]> Fri, 24 Sep 2021 16:07:35 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape.

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]]> MM+M Podcast 9.24.21: Ipsen’s Paul Murasko and Impiricus’ Dr. Osama Hashmi The MM+M Podcast 00:27:30 Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape. Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape. false full 156 tag:soundcloud,2010:tracks/1125885469 The Pitfalls of Data-Driven Planning, a podcast presented by Luckie What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.

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]]> Thu, 16 Sep 2021 18:43:03 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022.

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]]> The Pitfalls of Data-Driven Planning, a podcast presented by Luckie The MM+M Podcast 00:38:20 What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022. What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about how to resolve these issues to set up a successful, and measurable, 2022. false bonus tag:soundcloud,2010:tracks/1125220342 MM+M Podcast Sept. 15, 2021: Fingerpaint’s Krystal Gomola and Closerlook’s Jasmine Anthony Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.

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]]> Wed, 15 Sep 2021 18:19:03 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.

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]]> MM+M Podcast Sept. 15, 2021: Fingerpaint’s Krystal Gomola and Closerlook’s Jasmine Anthony The MM+M Podcast 00:26:08 Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey. Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey. false full 154 tag:soundcloud,2010:tracks/1125173737 MM+M Podcast with Ashfield Health, a podcast presented by Ashfield Health When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.

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]]> Wed, 15 Sep 2021 16:49:04 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time.

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]]> MM+M Podcast with Ashfield Health, a podcast presented by Ashfield Health The MM+M Podcast 00:27:26 When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time. When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter most—every time. false bonus tag:soundcloud,2010:tracks/1124578264 The MM+M Podcast with Pleio, a podcast presented by Pleio Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem. 

The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication management. This podcast examines the issues around patient adherence and how it impacts pharma brands and what pharma can do to assure better patient engagement and retention.

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]]> Tue, 14 Sep 2021 15:58:30 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem. 

The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication management. This podcast examines the issues around patient adherence and how it impacts pharma brands and what pharma can do to assure better patient engagement and retention.

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]]> The MM+M Podcast with Pleio, a podcast presented by Pleio The MM+M Podcast 00:24:23 Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem.  The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication management. This podcast examines the issues around patient adherence and how it impacts pharma brands and what pharma can do to assure better patient engagement and retention. Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem.  The Pleio GoodStart program was designed to partner with pharmacies and utilize non-HCPs to provide patient guidance outside of the clinical setting to navigate through the complexities and challenges of medication management. This podcast examines the issues around patient adherence and how it impacts pharma brands and what pharma can do to assure better patient engagement and retention. false bonus tag:soundcloud,2010:tracks/1123882735 MM+M Podcast 09.13.21: Calcium founder and CEO Steven Michaelson Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way.

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]]> Mon, 13 Sep 2021 14:12:53 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way.

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]]> MM+M Podcast 09.13.21: Calcium founder and CEO Steven Michaelson The MM+M Podcast 00:19:51 Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way. Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way. false full 151 tag:soundcloud,2010:tracks/1122360640 MM+M Podcast 9.10.21: Google Cloud’s Joe Miles Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperability can facilitate outcomes-based drug pricing.

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]]> Fri, 10 Sep 2021 16:00:26 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperability can facilitate outcomes-based drug pricing.

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]]> MM+M Podcast 9.10.21: Google Cloud’s Joe Miles The MM+M Podcast 00:23:06 Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperability can facilitate outcomes-based drug pricing. Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperability can facilitate outcomes-based drug pricing. false full 150 tag:soundcloud,2010:tracks/1116911944 MM+M Podcast 9.1.21: DuPage Medical Group's Steve Nelson Steve Nelson, CEO of DuPage Medical Group, explains why medicine overall is failing to support doctors’ mental health and what his organization is doing to combat burnout among its healthcare workforce.

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]]> Wed, 1 Sep 2021 13:35:01 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Steve Nelson, CEO of DuPage Medical Group, explains why medicine overall is failing to support doctors’ mental health and what his organization is doing to combat burnout among its healthcare workforce.

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]]> MM+M Podcast 9.1.21: DuPage Medical Group's Steve Nelson The MM+M Podcast 00:28:37 Steve Nelson, CEO of DuPage Medical Group, explains why medicine overall is failing to support doctors’ mental health and what his organization is doing to combat burnout among its healthcare workforce. Steve Nelson, CEO of DuPage Medical Group, explains why medicine overall is failing to support doctors’ mental health and what his organization is doing to combat burnout among its healthcare workforce. false full 149 tag:soundcloud,2010:tracks/1114103734 MM+M Podcast 8.27.21: Regimen’s Max Kersting Max Kersting, co-founder of Regimen, the first digital therapy for erectile dysfunction, talks about how the startup is vying to replace ED pills like Viagra and to reduce stigma around intimate health.

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]]> Fri, 27 Aug 2021 16:38:30 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Max Kersting, co-founder of Regimen, the first digital therapy for erectile dysfunction, talks about how the startup is vying to replace ED pills like Viagra and to reduce stigma around intimate health.

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]]> MM+M Podcast 8.27.21: Regimen’s Max Kersting The MM+M Podcast 00:25:25 Max Kersting, co-founder of Regimen, the first digital therapy for erectile dysfunction, talks about how the startup is vying to replace ED pills like Viagra and to reduce stigma around intimate health. Max Kersting, co-founder of Regimen, the first digital therapy for erectile dysfunction, talks about how the startup is vying to replace ED pills like Viagra and to reduce stigma around intimate health. false full 148 tag:soundcloud,2010:tracks/1104679105 MM+M Podcast 8.12.21: Agile Therapeutics’ Amy Welsh Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, which launched in December, to break through in the $7 billion birth control market, including advertising to Millennial and Gen-Z women on dating app Tinder.

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]]> Thu, 12 Aug 2021 14:26:12 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, which launched in December, to break through in the $7 billion birth control market, including advertising to Millennial and Gen-Z women on dating app Tinder.

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]]> MM+M Podcast 8.12.21: Agile Therapeutics’ Amy Welsh The MM+M Podcast 00:23:16 Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, which launched in December, to break through in the $7 billion birth control market, including advertising to Millennial and Gen-Z women on dating app Tinder. Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, which launched in December, to break through in the $7 billion birth control market, including advertising to Millennial and Gen-Z women on dating app Tinder. false full 147 tag:soundcloud,2010:tracks/1100822446 The MM+M Podcast 8.5.21: Dr. Charlotte Jones-Burton Dr. Charlotte Jones-Burton, president and co-founder of Women of Color in Pharma, returns to the podcast to share findings from a poll conducted during the group’s July 29th Think Tank regarding the pharma industry’s level of commitment to DE&I and financial investment, as well as other highlights from the event.

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]]> Thu, 5 Aug 2021 19:09:36 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Dr. Charlotte Jones-Burton, president and co-founder of Women of Color in Pharma, returns to the podcast to share findings from a poll conducted during the group’s July 29th Think Tank regarding the pharma industry’s level of commitment to DE&I and financial investment, as well as other highlights from the event.

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]]> The MM+M Podcast 8.5.21: Dr. Charlotte Jones-Burton The MM+M Podcast 00:26:41 Dr. Charlotte Jones-Burton, president and co-founder of Women of Color in Pharma, returns to the podcast to share findings from a poll conducted during the group’s July 29th Think Tank regarding the pharma industry’s level of commitment to DE&I and financial investment, as well as other highlights from the event. Dr. Charlotte Jones-Burton, president and co-founder of Women of Color in Pharma, returns to the podcast to share findings from a poll conducted during the group’s July 29th Think Tank regarding the pharma industry’s level of commitment to DE&I and financial investment, as well as other highlights from the event. false full 146 tag:soundcloud,2010:tracks/1095728203 The MM+M Podcast 7.28.21: Bob Mauriello Lisa Stockman-Mauriello’s husband Bob Mauriello talks with MM+M’s Marc Iskowitz a week after Lisa received her first dose of an experimental ALS drug that may alter the course of her disease.

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]]> Wed, 28 Jul 2021 16:16:35 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Lisa Stockman-Mauriello’s husband Bob Mauriello talks with MM+M’s Marc Iskowitz a week after Lisa received her first dose of an experimental ALS drug that may alter the course of her disease.

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]]> The MM+M Podcast 7.28.21: Bob Mauriello The MM+M Podcast 00:15:18 Lisa Stockman-Mauriello’s husband Bob Mauriello talks with MM+M’s Marc Iskowitz a week after Lisa received her first dose of an experimental ALS drug that may alter the course of her disease. Lisa Stockman-Mauriello’s husband Bob Mauriello talks with MM+M’s Marc Iskowitz a week after Lisa received her first dose of an experimental ALS drug that may alter the course of her disease. false full 145 tag:soundcloud,2010:tracks/1092277387 The MM+M Podcast 7.22.21: APCO’s Wayne Pines The unprecedented nature of the Food and Drug Administration's approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication, at least in recent years. Wayne Pines, former FDA official and now president of healthcare at APCO, joins Marc Iskowitz to discuss the implications for the agency’s role in advising pharma companies and other ripple effects involving communication.

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]]> Thu, 22 Jul 2021 17:57:28 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ The unprecedented nature of the Food and Drug Administration's approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication, at least in recent years. Wayne Pines, former FDA official and now president of healthcare at APCO, joins Marc Iskowitz to discuss the implications for the agency’s role in advising pharma companies and other ripple effects involving communication.

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]]> The MM+M Podcast 7.22.21: APCO’s Wayne Pines The MM+M Podcast 00:20:52 The unprecedented nature of the Food and Drug Administration's approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication, at least in recent years. Wayne Pines, former FDA official and now president of healthcare at APCO, joins Marc Iskowitz to discuss the implications for the agency’s role in advising pharma companies and other ripple effects involving communication. The unprecedented nature of the Food and Drug Administration's approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication, at least in recent years. Wayne Pines, former FDA official and now president of healthcare at APCO, joins Marc Iskowitz to discuss the implications for the agency’s role in advising pharma companies and other ripple effects involving communication. false full 144 tag:soundcloud,2010:tracks/1084587847 The MM+M Podcast 7.8.21: Otsuka’s Elaine Gamble As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury during last month’s virtual judging, as well as general trends she noticed in the entries.

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]]> Fri, 9 Jul 2021 14:51:53 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury during last month’s virtual judging, as well as general trends she noticed in the entries.

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]]> The MM+M Podcast 7.8.21: Otsuka’s Elaine Gamble The MM+M Podcast 00:19:53 As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury during last month’s virtual judging, as well as general trends she noticed in the entries. As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury during last month’s virtual judging, as well as general trends she noticed in the entries. false full 143 tag:soundcloud,2010:tracks/1077602476 The MM+M Podcast with Triple Threat Communications, a podcast presented by Triple Threat Communications Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?"

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]]> Tue, 29 Jun 2021 14:02:30 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?"

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]]> The MM+M Podcast with Triple Threat Communications, a podcast presented by Triple Threat Communications The MM+M Podcast 00:20:43 Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?" Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?" false bonus tag:soundcloud,2010:tracks/1075978489 The future of health must be equitable, a podcast presented by Weber Shandwick In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from changing internal culture to exercising creative and corporate muscle.

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]]> Fri, 25 Jun 2021 19:30:55 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from changing internal culture to exercising creative and corporate muscle.

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]]> The future of health must be equitable, a podcast presented by Weber Shandwick The MM+M Podcast 00:29:56 In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from changing internal culture to exercising creative and corporate muscle. In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice President, Diversity, Equity and Inclusion, United Minds (a Weber Shandwick Consultancy) Tai Wingfield, discuss the role organizations can play in driving progress to close health equity gaps – from changing internal culture to exercising creative and corporate muscle. false bonus tag:soundcloud,2010:tracks/1075068334 The MM+M Podcast 6.23.21: ZS’s Jacob Braude As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications.

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]]> Thu, 24 Jun 2021 16:17:51 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications.

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]]> The MM+M Podcast 6.23.21: ZS’s Jacob Braude The MM+M Podcast 00:28:10 As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications. As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications. false full 140 tag:soundcloud,2010:tracks/1068722086 The MM+M Podcast 6.15.21: Unpacking the 2021 Agency 100 issue With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done.

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]]> Tue, 15 Jun 2021 09:32:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done.

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]]> The MM+M Podcast 6.15.21: Unpacking the 2021 Agency 100 issue The MM+M Podcast 00:20:12 With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done. With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done. false full 139 tag:soundcloud,2010:tracks/1066614736 MM+M Marketers@Home 6.10.21: Eli Lilly’s Roni Chase Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy.

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]]> Fri, 11 Jun 2021 16:42:43 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy.

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]]> MM+M Marketers@Home 6.10.21: Eli Lilly’s Roni Chase The MM+M Podcast 00:42:29 Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy. Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy. false full 138 tag:soundcloud,2010:tracks/1065808306 MM+M Podcast with Verywell, a podcast presented by Verywell As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy.

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]]> Thu, 10 Jun 2021 15:10:26 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy.

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]]> MM+M Podcast with Verywell, a podcast presented by Verywell The MM+M Podcast 00:23:44 As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy. As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping a finger on the shifts, and how health publishers can better understand and meet consumers’ needs during this long-awaited return to normalcy. false bonus tag:soundcloud,2010:tracks/1061340580 The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.

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]]> Thu, 3 Jun 2021 16:51:36 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.

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]]> The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson The MM+M Podcast 00:42:35 Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion. Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion. false full 136 tag:soundcloud,2010:tracks/1056644527 MM+M Podcast with Phreesia Life Sciences, a podcast presented by Phreesia Life Sciences The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay, and the podcast will explore what these changes mean for healthcare marketers.

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]]> Thu, 27 May 2021 13:44:48 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay, and the podcast will explore what these changes mean for healthcare marketers.

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]]> MM+M Podcast with Phreesia Life Sciences, a podcast presented by Phreesia Life Sciences The MM+M Podcast 00:29:07 The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay, and the podcast will explore what these changes mean for healthcare marketers. The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay, and the podcast will explore what these changes mean for healthcare marketers. false bonus tag:soundcloud,2010:tracks/1055350519 GCI Health, a podcast presented by GCI Health The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams?

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]]> Tue, 25 May 2021 14:33:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams?

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]]> GCI Health, a podcast presented by GCI Health The MM+M Podcast 00:24:45 The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams? The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams? false bonus tag:soundcloud,2010:tracks/1052143327 MM+M Podcast with Razorfish Health, a podcast presented by Razorfish Health Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox.

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]]> Thu, 20 May 2021 14:36:27 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox.

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]]> MM+M Podcast with Razorfish Health, a podcast presented by Razorfish Health The MM+M Podcast 00:23:45 Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox. Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast we’ll explore that data and those truths to help marketers solve this partnership paradox. false bonus tag:soundcloud,2010:tracks/1051082200 An MM+M sponsored podcast with Splice: Episode 3, a podcast presented by Splice Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values.

Check us out at: mmm-online.com

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Tue, 18 May 2021 19:32:28 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values.

Check us out at: mmm-online.com

 

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]]> An MM+M sponsored podcast with Splice: Episode 3, a podcast presented by Splice The MM+M Podcast 00:25:41 Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values. Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values. false bonus tag:soundcloud,2010:tracks/1048737583 Episode 96: Human Data Science’s Murray Aitkin How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025.

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]]> Fri, 14 May 2021 14:53:31 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025.

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]]> Episode 96: Human Data Science’s Murray Aitkin The MM+M Podcast 00:36:23 How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025. How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025. false full 131 tag:soundcloud,2010:tracks/1048220308 A sponsored MM+M Podcast with Swoop, a podcast presented by Swoop Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time. This episode will explore how the technology works, what differentiates the unique segments it can derive from off-the-shelf offerings and how it can be leveraged in a privacy-safe manner.

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]]> Thu, 13 May 2021 17:09:06 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time. This episode will explore how the technology works, what differentiates the unique segments it can derive from off-the-shelf offerings and how it can be leveraged in a privacy-safe manner.

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]]> A sponsored MM+M Podcast with Swoop, a podcast presented by Swoop The MM+M Podcast 00:25:25 Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time. This episode will explore how the technology works, what differentiates the unique segments it can derive from off-the-shelf offerings and how it can be leveraged in a privacy-safe manner. Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time. This episode will explore how the technology works, what differentiates the unique segments it can derive from off-the-shelf offerings and how it can be leveraged in a privacy-safe manner. false bonus tag:soundcloud,2010:tracks/1043249806 Episode 95 Dr. Charlotte Jones-Burton Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data.

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]]> Wed, 5 May 2021 17:52:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data.

Check us out at: mmm-online.com

 

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]]> Episode 95 Dr. Charlotte Jones-Burton The MM+M Podcast 00:28:26 Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data. Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data. false full 129 tag:soundcloud,2010:tracks/1042520734 A sponsored MM+M Podcast with Healthline Media: Episode 2, a podcast presented by Healthline Media Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities.

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]]> Tue, 4 May 2021 16:01:05 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities.

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]]> A sponsored MM+M Podcast with Healthline Media: Episode 2, a podcast presented by Healthline Media The MM+M Podcast 00:29:33 Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities. Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities. false bonus tag:soundcloud,2010:tracks/1039279744 A sponsored MM+M Podcast with DeepIntent, a podcast presented by DeepIntent Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.

While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations.

In this session, DeepIntent CEO Chris Paquette will discuss the challenges behind accurately measuring the success of a campaign, the importance of optimizing patient and HCP campaigns based on real-time business metrics using Rx data to gain valuable insights into clinical behaviors, and how DeepIntent Outcomes addresses these issues; resulting in campaigns that are more informative for both patients and providers, and yield better patient outcomes.

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Thu, 29 Apr 2021 17:23:50 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed.

While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations.

In this session, DeepIntent CEO Chris Paquette will discuss the challenges behind accurately measuring the success of a campaign, the importance of optimizing patient and HCP campaigns based on real-time business metrics using Rx data to gain valuable insights into clinical behaviors, and how DeepIntent Outcomes addresses these issues; resulting in campaigns that are more informative for both patients and providers, and yield better patient outcomes.

Check us out at: mmm-online.com

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> A sponsored MM+M Podcast with DeepIntent, a podcast presented by DeepIntent The MM+M Podcast 00:20:48 Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed. While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations. In this session, DeepIntent CEO Chris Paquette will discuss the challenges behind accurately measuring the success of a campaign, the importance of optimizing patient and HCP campaigns based on real-time business metrics using Rx data to gain valuable insights into clinical behaviors, and how DeepIntent Outcomes addresses these issues; resulting in campaigns that are more informative for both patients and providers, and yield better patient outcomes. Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed. While educating patients and providers alike is paramount for healthcare marketers; many face significant challenges when it comes to measuring and optimizing their HCP and Patient campaigns. The reason for this challenge is that most healthcare marketers require two or more vendors to activate and measure campaigns leading to latency, waste, inaccuracies, and imprecise optimizations. In this session, DeepIntent CEO Chris Paquette will discuss the challenges behind accurately measuring the success of a campaign, the importance of optimizing patient and HCP campaigns based on real-time business metrics using Rx data to gain valuable insights into clinical behaviors, and how DeepIntent Outcomes addresses these issues; resulting in campaigns that are more informative for both patients and providers, and yield better patient outcomes. false bonus tag:soundcloud,2010:tracks/1038597346 Episode 94: Lisa and Bob Mauriello Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped.

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]]> Wed, 28 Apr 2021 18:40:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped.

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]]> Episode 94: Lisa and Bob Mauriello The MM+M Podcast 00:15:02 Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped. Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped. false full 126 tag:soundcloud,2010:tracks/1037980225 A sponsored MM+M podcast with Healthline Media, a podcast presented by Healthline Media Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions.

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]]> Tue, 27 Apr 2021 19:44:12 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions.

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]]> A sponsored MM+M podcast with Healthline Media, a podcast presented by Healthline Media The MM+M Podcast 00:26:26 Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions. Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions. false bonus tag:soundcloud,2010:tracks/1034670601 An MM+M sponsored podcast with Splice: Episode 2, a podcast presented by Splice Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency that is Reinventing the Business of Creativity. But does it really matter for our clients and their business? It absolutely does.

In this podcast you will hear from one of the SPLICE founders, Jonathan Peischl, about how a culture-first agency sets itself apart from the pack by making culture a key differentiator in the agency’s value proposition to clients.

Check us out at: mmm-online.com

 

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]]> Thu, 22 Apr 2021 16:13:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency that is Reinventing the Business of Creativity. But does it really matter for our clients and their business? It absolutely does.

In this podcast you will hear from one of the SPLICE founders, Jonathan Peischl, about how a culture-first agency sets itself apart from the pack by making culture a key differentiator in the agency’s value proposition to clients.

Check us out at: mmm-online.com

 

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]]> An MM+M sponsored podcast with Splice: Episode 2, a podcast presented by Splice The MM+M Podcast 00:26:12 Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency that is Reinventing the Business of Creativity. But does it really matter for our clients and their business? It absolutely does. In this podcast you will hear from one of the SPLICE founders, Jonathan Peischl, about how a culture-first agency sets itself apart from the pack by making culture a key differentiator in the agency’s value proposition to clients. Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency that is Reinventing the Business of Creativity. But does it really matter for our clients and their business? It absolutely does. In this podcast you will hear from one of the SPLICE founders, Jonathan Peischl, about how a culture-first agency sets itself apart from the pack by making culture a key differentiator in the agency’s value proposition to clients. false bonus tag:soundcloud,2010:tracks/1034038909 Episode 93: Investigative journalist Surani Fernando Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations for the shot’s use.

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]]> Wed, 21 Apr 2021 17:11:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations for the shot’s use.

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]]> Episode 93: Investigative journalist Surani Fernando The MM+M Podcast 00:27:09 Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations for the shot’s use. Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations for the shot’s use. false full 123 tag:soundcloud,2010:tracks/1033387792 A sponsored MM+M podcast with OptimizeRx, a podcast presented by OptimizeRx Chris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive.

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]]> Tue, 20 Apr 2021 18:18:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Chris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive.

Check us out at: mmm-online.com

 

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]]> A sponsored MM+M podcast with OptimizeRx, a podcast presented by OptimizeRx The MM+M Podcast 00:33:16 Chris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive. Chris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive. false bonus tag:soundcloud,2010:tracks/1030362067 Episode 92: Dr. B's Cyrus Massoumi ZocDoc founder and serial entrepreneur Cyrus Massoumi joins MM+M's Marc Iskowitz to discuss his latest venture, online vaccine standby list Dr. B, and where the COVID-19 vaccine rollout goes from here.

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]]> Thu, 15 Apr 2021 21:05:33 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ ZocDoc founder and serial entrepreneur Cyrus Massoumi joins MM+M's Marc Iskowitz to discuss his latest venture, online vaccine standby list Dr. B, and where the COVID-19 vaccine rollout goes from here.

Check us out at: mmm-online.com

 

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]]> Episode 92: Dr. B's Cyrus Massoumi The MM+M Podcast 00:27:28 ZocDoc founder and serial entrepreneur Cyrus Massoumi joins MM+M's Marc Iskowitz to discuss his latest venture, online vaccine standby list Dr. B, and where the COVID-19 vaccine rollout goes from here. ZocDoc founder and serial entrepreneur Cyrus Massoumi joins MM+M's Marc Iskowitz to discuss his latest venture, online vaccine standby list Dr. B, and where the COVID-19 vaccine rollout goes from here. false full 121 tag:soundcloud,2010:tracks/1030228660 A sponsored MM+M podcast with Talking Medicines, a podcast presented by Talking Medicines Understanding the voice of the patient with Jo Halliday, CEO of Talking Medicines, talking about PatientMetRx the world’s first social intelligence designed specifically to understand patient context around medicines for the pharmaceutical industry.

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]]> Thu, 15 Apr 2021 17:14:04 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Understanding the voice of the patient with Jo Halliday, CEO of Talking Medicines, talking about PatientMetRx the world’s first social intelligence designed specifically to understand patient context around medicines for the pharmaceutical industry.

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]]> A sponsored MM+M podcast with Talking Medicines, a podcast presented by Talking Medicines The MM+M Podcast 00:24:36 Understanding the voice of the patient with Jo Halliday, CEO of Talking Medicines, talking about PatientMetRx the world’s first social intelligence designed specifically to understand patient context around medicines for the pharmaceutical industry. To learn more about PatientMetRx, visit www.patientmetrx.com Understanding the voice of the patient with Jo Halliday, CEO of Talking Medicines, talking about PatientMetRx the world’s first social intelligence designed specifically to understand patient context around medicines for the pharmaceutical industry. To learn more about PatientMetRx, visit www.patientmetrx.com false bonus tag:soundcloud,2010:tracks/1024550386 Episode 91: Cepheid's Jared Tipton and Canale Comms' Jason Spark Cepheid's Jared Tipton and Canale Communications' Jason Spark recap the launch of Cepheid’s Sars-COV-2 test, and the crisis plan that helped them manage through the early days of the pandemic, in conversation with MM+M's Marc Iskowitz.

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]]> Wed, 7 Apr 2021 17:36:35 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Cepheid's Jared Tipton and Canale Communications' Jason Spark recap the launch of Cepheid’s Sars-COV-2 test, and the crisis plan that helped them manage through the early days of the pandemic, in conversation with MM+M's Marc Iskowitz.

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]]> Episode 91: Cepheid's Jared Tipton and Canale Comms' Jason Spark The MM+M Podcast 00:30:20 Cepheid's Jared Tipton and Canale Communications' Jason Spark recap the launch of Cepheid’s Sars-COV-2 test, and the crisis plan that helped them manage through the early days of the pandemic, in conversation with MM+M's Marc Iskowitz. Cepheid's Jared Tipton and Canale Communications' Jason Spark recap the launch of Cepheid’s Sars-COV-2 test, and the crisis plan that helped them manage through the early days of the pandemic, in conversation with MM+M's Marc Iskowitz. false full 119 tag:soundcloud,2010:tracks/1019228032 A sponsored MM+M podcast with Veradigm, a podcast presented by Veradigm COVID-19 is changing the way pharma companies reach healthcare providers, and creating opportunity in the process. MM+M discusses with Damon Basch, Vice-President of Media Solutions at Veradigm.

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]]> Tue, 30 Mar 2021 16:38:22 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ COVID-19 is changing the way pharma companies reach healthcare providers, and creating opportunity in the process. MM+M discusses with Damon Basch, Vice-President of Media Solutions at Veradigm.

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]]> A sponsored MM+M podcast with Veradigm, a podcast presented by Veradigm The MM+M Podcast 00:23:49 COVID-19 is changing the way pharma companies reach healthcare providers, and creating opportunity in the process. MM+M discusses with Damon Basch, Vice-President of Media Solutions at Veradigm. COVID-19 is changing the way pharma companies reach healthcare providers, and creating opportunity in the process. MM+M discusses with Damon Basch, Vice-President of Media Solutions at Veradigm. false bonus tag:soundcloud,2010:tracks/1016169334 Episode 90: OHG’s Gena Pemberton and CHX’s Drucilla Brown Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz for the first of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.

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]]> Thu, 25 Mar 2021 16:21:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz for the first of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.

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]]> Episode 90: OHG’s Gena Pemberton and CHX’s Drucilla Brown The MM+M Podcast 00:35:42 Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz for the first of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion. Gena Pemberton and Drucilla Brown, of Omnicom Health Group and Concentric Health Experience, respectively, join Marc Iskowitz for the first of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion. false full 117 tag:soundcloud,2010:tracks/1014789652 A sponsored MM+M podcast with Splice, a podcast presented by Splice Paul Hagopian and Joshua McCasland from Splice Agency, located in the San Francisco Bay Area, discuss with Steve Madden the key decisions made in creating a strong culture allowing their teams to thrive personally and professionally in the era of distancing, lockdowns, and zoom fatigue.

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]]> Tue, 23 Mar 2021 16:25:41 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Paul Hagopian and Joshua McCasland from Splice Agency, located in the San Francisco Bay Area, discuss with Steve Madden the key decisions made in creating a strong culture allowing their teams to thrive personally and professionally in the era of distancing, lockdowns, and zoom fatigue.

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]]> A sponsored MM+M podcast with Splice, a podcast presented by Splice The MM+M Podcast 00:23:23 Paul Hagopian and Joshua McCasland from Splice Agency, located in the San Francisco Bay Area, discuss with Steve Madden the key decisions made in creating a strong culture allowing their teams to thrive personally and professionally in the era of distancing, lockdowns, and zoom fatigue. Paul Hagopian and Joshua McCasland from Splice Agency, located in the San Francisco Bay Area, discuss with Steve Madden the key decisions made in creating a strong culture allowing their teams to thrive personally and professionally in the era of distancing, lockdowns, and zoom fatigue. false bonus tag:soundcloud,2010:tracks/1011282181 Episode 89: Marketers@Home with Moderna’s Barbara Salami Barbara Salami, VP of digital for commercial at Moderna, speaks with Marc Iskowitz about designing digital experiences that will enable universal, equitable access to the biotech’s COVID-19 vaccine.

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]]> Fri, 19 Mar 2021 16:06:19 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Barbara Salami, VP of digital for commercial at Moderna, speaks with Marc Iskowitz about designing digital experiences that will enable universal, equitable access to the biotech’s COVID-19 vaccine.

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]]> Episode 89: Marketers@Home with Moderna’s Barbara Salami The MM+M Podcast 00:35:10 Barbara Salami, VP of digital for commercial at Moderna, speaks with Marc Iskowitz about designing digital experiences that will enable universal, equitable access to the biotech’s COVID-19 vaccine. Barbara Salami, VP of digital for commercial at Moderna, speaks with Marc Iskowitz about designing digital experiences that will enable universal, equitable access to the biotech’s COVID-19 vaccine. false full 115 tag:soundcloud,2010:tracks/1009358329 A sponsored MM+M podcast with Healio's Zach Gursky and Matt Holland Healio's Zach Gursky and Matt Holland sit down with MM+M's Larry Dobrow to discuss the evolution of ad-tech amid COVID-19.

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]]> Tue, 16 Mar 2021 20:36:23 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Healio's Zach Gursky and Matt Holland sit down with MM+M's Larry Dobrow to discuss the evolution of ad-tech amid COVID-19.

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]]> A sponsored MM+M podcast with Healio's Zach Gursky and Matt Holland The MM+M Podcast 00:23:49 Healio's Zach Gursky and Matt Holland sit down with MM+M's Larry Dobrow to discuss the evolution of ad-tech amid COVID-19. Healio's Zach Gursky and Matt Holland sit down with MM+M's Larry Dobrow to discuss the evolution of ad-tech amid COVID-19. false bonus tag:soundcloud,2010:tracks/1005560026 Episode 88: Surani Fernando Surani Fernando just wrapped up an original podcast series dubbed The CoVax Files, in which she dives deep into the Covid vaccine race with top experts from around the world. She joins MM+M's Marc Iskowitz to summarize the main takeaways.

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]]> Fri, 12 Mar 2021 17:11:13 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Surani Fernando just wrapped up an original podcast series dubbed The CoVax Files, in which she dives deep into the Covid vaccine race with top experts from around the world. She joins MM+M's Marc Iskowitz to summarize the main takeaways.

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]]> Episode 88: Surani Fernando The MM+M Podcast 00:29:35 Surani Fernando just wrapped up an original podcast series dubbed The CoVax Files, in which she dives deep into the Covid vaccine race with top experts from around the world. She joins MM+M's Marc Iskowitz to summarize the main takeaways. Surani Fernando just wrapped up an original podcast series dubbed The CoVax Files, in which she dives deep into the Covid vaccine race with top experts from around the world. She joins MM+M's Marc Iskowitz to summarize the main takeaways. false full 113 tag:soundcloud,2010:tracks/1003412821 A sponsored MM+M podcast with HealthLink's Amar Duggasani HealthLink president Amar Duggasani joins MM+M executive editor Larry Dobrow to discuss the results of the 2021 MM+M/HealthLink Healthcare Marketers Survey and offer his take on the state of the digital union.

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]]> Tue, 9 Mar 2021 23:10:16 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ HealthLink president Amar Duggasani joins MM+M executive editor Larry Dobrow to discuss the results of the 2021 MM+M/HealthLink Healthcare Marketers Survey and offer his take on the state of the digital union.

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]]> A sponsored MM+M podcast with HealthLink's Amar Duggasani The MM+M Podcast 00:24:03 HealthLink president Amar Duggasani joins MM+M executive editor Larry Dobrow to discuss the results of the 2021 MM+M/HealthLink Healthcare Marketers Survey and offer his take on the state of the digital union. HealthLink president Amar Duggasani joins MM+M executive editor Larry Dobrow to discuss the results of the 2021 MM+M/HealthLink Healthcare Marketers Survey and offer his take on the state of the digital union. false bonus tag:soundcloud,2010:tracks/998574262 Episode 87: FCB Health Network's Dr. Sommer Bazuro Under-representation of Black and Hispanic patients in oncology trials has been a longstanding problem. FCB Health Network's Dr. Sommer Bazuro, chief medical officer, joins Marc Iskowitz to discuss a pro bono initiative FCB recently launched to highlight the need for racial equality in clinical trials.

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]]> Thu, 4 Mar 2021 17:29:58 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Under-representation of Black and Hispanic patients in oncology trials has been a longstanding problem. FCB Health Network's Dr. Sommer Bazuro, chief medical officer, joins Marc Iskowitz to discuss a pro bono initiative FCB recently launched to highlight the need for racial equality in clinical trials.

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]]> Episode 87: FCB Health Network's Dr. Sommer Bazuro The MM+M Podcast 00:23:03 Under-representation of Black and Hispanic patients in oncology trials has been a longstanding problem. FCB Health Network's Dr. Sommer Bazuro, chief medical officer, joins Marc Iskowitz to discuss a pro bono initiative FCB recently launched to highlight the need for racial equality in clinical trials. Under-representation of Black and Hispanic patients in oncology trials has been a longstanding problem. FCB Health Network's Dr. Sommer Bazuro, chief medical officer, joins Marc Iskowitz to discuss a pro bono initiative FCB recently launched to highlight the need for racial equality in clinical trials. false full 111 tag:soundcloud,2010:tracks/997303333 A sponsored MM+M podcast with Real Chemistry's Jim Weiss The Vaccine Confidence Project: How We Get from Shelter-in-place to Herd Immunity

Listen in as two front-line leaders, Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder and CEO of Healthcare Marketing and Communications firm, Real Chemistry, talk about:

The state of the state – current vaccination run rates in the US and globally.

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]]> Tue, 2 Mar 2021 21:36:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ The Vaccine Confidence Project: How We Get from Shelter-in-place to Herd Immunity

Listen in as two front-line leaders, Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder and CEO of Healthcare Marketing and Communications firm, Real Chemistry, talk about:

The state of the state – current vaccination run rates in the US and globally.

Who is manufacturing what and how much?

Which companies/organizations are doing a great job in building vaccine confidence?

Bold predictions on what a return to normalcy looks like and when it might happen.

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]]> A sponsored MM+M podcast with Real Chemistry's Jim Weiss The MM+M Podcast 00:29:07 The Vaccine Confidence Project: How We Get from Shelter-in-place to Herd Immunity Listen in as two front-line leaders, Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder and CEO of Healthcare Marketing and Communications firm, Real Chemistry, talk about: The state of the state – current vaccination run rates in the US and globally. Who is manufacturing what and how much? Which companies/organizations are doing a great job in building vaccine confidence? Bold predictions on what a return to normalcy looks like and when it might happen. The Vaccine Confidence Project: How We Get from Shelter-in-place to Herd Immunity Listen in as two front-line leaders, Steve Madden, GM and Editor-in-Chief of MM+M and Jim Weiss, Founder and CEO of Healthcare Marketing and Communications firm, Real Chemistry, talk about: The state of the state – current vaccination run rates in the US and globally. Who is manufacturing what and how much? Which companies/organizations are doing a great job in building vaccine confidence? Bold predictions on what a return to normalcy looks like and when it might happen. false bonus tag:soundcloud,2010:tracks/993084568 Episode 86: Moderna's Patrick Bergstedt Patrick Bergstedt, SVP of commercial vaccines for Moderna, talks with Marc Iskowitz about commercializing Moderna's COVID-19 shot, including its approach to vaccine hesitancy among communities of color and how it's using Uber to help overcome patient access issues.

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]]> Thu, 25 Feb 2021 19:13:29 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Patrick Bergstedt, SVP of commercial vaccines for Moderna, talks with Marc Iskowitz about commercializing Moderna's COVID-19 shot, including its approach to vaccine hesitancy among communities of color and how it's using Uber to help overcome patient access issues.

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]]> Episode 86: Moderna's Patrick Bergstedt The MM+M Podcast 00:41:02 Patrick Bergstedt, SVP of commercial vaccines for Moderna, talks with Marc Iskowitz about commercializing Moderna's COVID-19 shot, including its approach to vaccine hesitancy among communities of color and how it's using Uber to help overcome patient access issues. Patrick Bergstedt, SVP of commercial vaccines for Moderna, talks with Marc Iskowitz about commercializing Moderna's COVID-19 shot, including its approach to vaccine hesitancy among communities of color and how it's using Uber to help overcome patient access issues. false full 109 tag:soundcloud,2010:tracks/989023657 A sponsored MM+M podcast with Komodo Health Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more.

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]]> Fri, 19 Feb 2021 19:45:42 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more.

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]]> A sponsored MM+M podcast with Komodo Health The MM+M Podcast 00:29:37 Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more. Komodo Health experts talk agencies evolving into tech companies, the surge in data-driven decisionmaking and more. false bonus tag:soundcloud,2010:tracks/983081689 Episode 85: Previewing MM+M's redesigned website MM+M is about to reveal a major website redesign. Stephen Madden, MM+M's editor-in-chief and GM, along with Haymarket Media's Jason Wesalo, VP of product strategy, and Michael Moreau, senior UI/UX designer, join Marc Iskowitz to discuss the vision, research and strategy behind the revamp, and what users can expect.

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]]> Wed, 10 Feb 2021 23:42:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM+M is about to reveal a major website redesign. Stephen Madden, MM+M's editor-in-chief and GM, along with Haymarket Media's Jason Wesalo, VP of product strategy, and Michael Moreau, senior UI/UX designer, join Marc Iskowitz to discuss the vision, research and strategy behind the revamp, and what users can expect.

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]]> Episode 85: Previewing MM+M's redesigned website The MM+M Podcast 00:19:17 MM+M is about to reveal a major website redesign. Stephen Madden, MM+M's editor-in-chief and GM, along with Haymarket Media's Jason Wesalo, VP of product strategy, and Michael Moreau, senior UI/UX designer, join Marc Iskowitz to discuss the vision, research and strategy behind the revamp, and what users can expect. MM+M is about to reveal a major website redesign. Stephen Madden, MM+M's editor-in-chief and GM, along with Haymarket Media's Jason Wesalo, VP of product strategy, and Michael Moreau, senior UI/UX designer, join Marc Iskowitz to discuss the vision, research and strategy behind the revamp, and what users can expect. false full 107 tag:soundcloud,2010:tracks/979949209 Episode 84: inThought Research's Dr. Leon Henderson-MacLennan Is biopharma slowly cracking the code on Alzheimer’s disease? Leon Henderson-MacLellan, M.D., of inThought Research, joins Marc Iskowitz, editor-at-large for MM+M, to explain why January was a pivotal month in neuroscience and why marketers should watch this space.

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]]> Fri, 5 Feb 2021 22:15:51 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Is biopharma slowly cracking the code on Alzheimer’s disease? Leon Henderson-MacLellan, M.D., of inThought Research, joins Marc Iskowitz, editor-at-large for MM+M, to explain why January was a pivotal month in neuroscience and why marketers should watch this space.

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]]> Episode 84: inThought Research's Dr. Leon Henderson-MacLennan The MM+M Podcast 00:22:00 Is biopharma slowly cracking the code on Alzheimer’s disease? Leon Henderson-MacLellan, M.D., of inThought Research, joins Marc Iskowitz, editor-at-large for MM+M, to explain why January was a pivotal month in neuroscience and why marketers should watch this space. Is biopharma slowly cracking the code on Alzheimer’s disease? Leon Henderson-MacLellan, M.D., of inThought Research, joins Marc Iskowitz, editor-at-large for MM+M, to explain why January was a pivotal month in neuroscience and why marketers should watch this space. false full 106 tag:soundcloud,2010:tracks/977846410 A sponsored MM+M podcast with GCI Health's Kristin Cahill Cahill talks culture, clients and leadership succession amid a pandemic.

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]]> Tue, 2 Feb 2021 19:51:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Cahill talks culture, clients and leadership succession amid a pandemic.

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]]> A sponsored MM+M podcast with GCI Health's Kristin Cahill The MM+M Podcast 00:25:14 Cahill talks culture, clients and leadership succession amid a pandemic. Cahill talks culture, clients and leadership succession amid a pandemic. false bonus tag:soundcloud,2010:tracks/975289615 Episode 83: Johns Hopkins University's Matt Crane Matthew Crane, a second-year medical student at the Johns Hopkins University School of Medicine, joins Marc Iskowitz, editor-at-large for MM+M, to discuss his new research, which quantifies the phenomenon of “pandemic fatigue” and its implications for marketers.

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]]> Fri, 29 Jan 2021 18:37:04 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Matthew Crane, a second-year medical student at the Johns Hopkins University School of Medicine, joins Marc Iskowitz, editor-at-large for MM+M, to discuss his new research, which quantifies the phenomenon of “pandemic fatigue” and its implications for marketers.

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]]> Episode 83: Johns Hopkins University's Matt Crane The MM+M Podcast 00:15:10 Matthew Crane, a second-year medical student at the Johns Hopkins University School of Medicine, joins Marc Iskowitz, editor-at-large for MM+M, to discuss his new research, which quantifies the phenomenon of “pandemic fatigue” and its implications for marketers. Matthew Crane, a second-year medical student at the Johns Hopkins University School of Medicine, joins Marc Iskowitz, editor-at-large for MM+M, to discuss his new research, which quantifies the phenomenon of “pandemic fatigue” and its implications for marketers. false full 104 tag:soundcloud,2010:tracks/973874461 Being 'Patient': Make Marketing More Human Imre Health's Kirsty Whelan and Ryan Jordan join Maryland Institute College of Art's Ellen Lupton and MM&M's Steve Madden to discuss the importance of design-thinking and empathy in healthcare marketing.

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]]> Wed, 27 Jan 2021 18:31:58 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Imre Health's Kirsty Whelan and Ryan Jordan join Maryland Institute College of Art's Ellen Lupton and MM&M's Steve Madden to discuss the importance of design-thinking and empathy in healthcare marketing.

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]]> Being 'Patient': Make Marketing More Human The MM+M Podcast 00:37:50 Imre Health's Kirsty Whelan and Ryan Jordan join Maryland Institute College of Art's Ellen Lupton and MM&M's Steve Madden to discuss the importance of design-thinking and empathy in healthcare marketing. Imre Health's Kirsty Whelan and Ryan Jordan join Maryland Institute College of Art's Ellen Lupton and MM&M's Steve Madden to discuss the importance of design-thinking and empathy in healthcare marketing. false bonus tag:soundcloud,2010:tracks/970049209 Episode 82: Publicis Health's Alexandra Von Plato Publicis Health CEO Alexandra Von Plato debriefs with Marc Iskowitz, MM+M's editor-at-large, about a J.P. Morgan Healthcare Conference like no other.

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]]> Thu, 21 Jan 2021 18:01:05 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Publicis Health CEO Alexandra Von Plato debriefs with Marc Iskowitz, MM+M's editor-at-large, about a J.P. Morgan Healthcare Conference like no other.

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]]> Episode 82: Publicis Health's Alexandra Von Plato The MM+M Podcast 00:20:13 Publicis Health CEO Alexandra Von Plato debriefs with Marc Iskowitz, MM+M's editor-at-large, about a J.P. Morgan Healthcare Conference like no other. Publicis Health CEO Alexandra Von Plato debriefs with Marc Iskowitz, MM+M's editor-at-large, about a J.P. Morgan Healthcare Conference like no other. false full 102 tag:soundcloud,2010:tracks/966252889 Episode 81: Road to the 2021 Agency100 issue Larry Dobrow, MM+M's executive editor, joins Marc Iskowitz, editor-at-large, for this special edition of the podcast sharing tips, FAQs and a sneak peek at what to expect as the 2021 Agency100 season kicks off today.

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]]> Fri, 15 Jan 2021 16:33:33 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Larry Dobrow, MM+M's executive editor, joins Marc Iskowitz, editor-at-large, for this special edition of the podcast sharing tips, FAQs and a sneak peek at what to expect as the 2021 Agency100 season kicks off today.

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]]> Episode 81: Road to the 2021 Agency100 issue The MM+M Podcast 00:23:05 Larry Dobrow, MM+M's executive editor, joins Marc Iskowitz, editor-at-large, for this special edition of the podcast sharing tips, FAQs and a sneak peek at what to expect as the 2021 Agency100 season kicks off today. Larry Dobrow, MM+M's executive editor, joins Marc Iskowitz, editor-at-large, for this special edition of the podcast sharing tips, FAQs and a sneak peek at what to expect as the 2021 Agency100 season kicks off today. false full 101 tag:soundcloud,2010:tracks/961105081 Episode 80: VMLY&R's Walter Geer III After the May death of George Floyd, companies dedicated millions of dollars toward inclusion efforts. Has there been enough momentum? Why are Black creatives still unicorns? Is CDO a legit role? VMLY&R's Walter Geer III joins the MM+M Podcast to discuss these and other issues affecting people of color in the marketing workforce.

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]]> Thu, 7 Jan 2021 18:09:23 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ After the May death of George Floyd, companies dedicated millions of dollars toward inclusion efforts. Has there been enough momentum? Why are Black creatives still unicorns? Is CDO a legit role? VMLY&R's Walter Geer III joins the MM+M Podcast to discuss these and other issues affecting people of color in the marketing workforce.

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]]> Episode 80: VMLY&R's Walter Geer III The MM+M Podcast 00:35:00 After the May death of George Floyd, companies dedicated millions of dollars toward inclusion efforts. Has there been enough momentum? Why are Black creatives still unicorns? Is CDO a legit role? VMLY&R's Walter Geer III joins the MM+M Podcast to discuss these and other issues affecting people of color in the marketing workforce. After the May death of George Floyd, companies dedicated millions of dollars toward inclusion efforts. Has there been enough momentum? Why are Black creatives still unicorns? Is CDO a legit role? VMLY&R's Walter Geer III joins the MM+M Podcast to discuss these and other issues affecting people of color in the marketing workforce. false full 100 tag:soundcloud,2010:tracks/951689017 Episode 79: The rise and fall of telehealth, and other meaningful healthcare trends of 2020 A panel representing four of this industry’s sharpest minds recaps the most meaningful healthcare trends of 2020, from mental health’s move to the center of our well being to the rise and fall of telehealth, and from cybersecurity and health data liquidity to digital therapeutics and the ongoing disruption by Google, Amazon and Apple.

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]]> Mon, 21 Dec 2020 14:17:32 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ A panel representing four of this industry’s sharpest minds recaps the most meaningful healthcare trends of 2020, from mental health’s move to the center of our well being to the rise and fall of telehealth, and from cybersecurity and health data liquidity to digital therapeutics and the ongoing disruption by Google, Amazon and Apple.

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]]> Episode 79: The rise and fall of telehealth, and other meaningful healthcare trends of 2020 The MM+M Podcast 00:47:19 A panel representing four of this industry’s sharpest minds recaps the most meaningful healthcare trends of 2020, from mental health’s move to the center of our well being to the rise and fall of telehealth, and from cybersecurity and health data liquidity to digital therapeutics and the ongoing disruption by Google, Amazon and Apple. A panel representing four of this industry’s sharpest minds recaps the most meaningful healthcare trends of 2020, from mental health’s move to the center of our well being to the rise and fall of telehealth, and from cybersecurity and health data liquidity to digital therapeutics and the ongoing disruption by Google, Amazon and Apple. false full 99 tag:soundcloud,2010:tracks/945096109 Episode 78: Dr. Rose Marie Leslie, M.D. Dr. Rose Marie Leslie, the University of Minnesota chief family medicine resident who was named the year’s most impactful content creator on TikTok, discusses how her videos have resonated with the TikTok audience during this tumultuous year, her approach to creating content and her plans for evolving her channel.

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]]> Thu, 10 Dec 2020 17:16:58 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Dr. Rose Marie Leslie, the University of Minnesota chief family medicine resident who was named the year’s most impactful content creator on TikTok, discusses how her videos have resonated with the TikTok audience during this tumultuous year, her approach to creating content and her plans for evolving her channel.

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]]> Episode 78: Dr. Rose Marie Leslie, M.D. The MM+M Podcast 00:16:48 Dr. Rose Marie Leslie, the University of Minnesota chief family medicine resident who was named the year’s most impactful content creator on TikTok, discusses how her videos have resonated with the TikTok audience during this tumultuous year, her approach to creating content and her plans for evolving her channel. Dr. Rose Marie Leslie, the University of Minnesota chief family medicine resident who was named the year’s most impactful content creator on TikTok, discusses how her videos have resonated with the TikTok audience during this tumultuous year, her approach to creating content and her plans for evolving her channel. false full 98 tag:soundcloud,2010:tracks/940835476 Marketers@Home Podcast Episode 6: Akili Interactive's Meghan Rivera Meghan Rivera, who joined Akili Interactive as chief marketing officer in October after a 20-year career with such pharma companies as Amag and Boehringer, reflects on her move to digital therapeutics as well as preparations for the launch of Akili's first commercial product.

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]]> Thu, 3 Dec 2020 19:13:12 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Meghan Rivera, who joined Akili Interactive as chief marketing officer in October after a 20-year career with such pharma companies as Amag and Boehringer, reflects on her move to digital therapeutics as well as preparations for the launch of Akili's first commercial product.

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]]> Marketers@Home Podcast Episode 6: Akili Interactive's Meghan Rivera The MM+M Podcast 00:30:14 Meghan Rivera, who joined Akili Interactive as chief marketing officer in October after a 20-year career with such pharma companies as Amag and Boehringer, reflects on her move to digital therapeutics as well as preparations for the launch of Akili's first commercial product. Meghan Rivera, who joined Akili Interactive as chief marketing officer in October after a 20-year career with such pharma companies as Amag and Boehringer, reflects on her move to digital therapeutics as well as preparations for the launch of Akili's first commercial product. false full 97 tag:soundcloud,2010:tracks/935309599 Episode 77: The ‘dynamic health moments’ panel on overcoming vaccine resistance With at least two COVID vaccines shown to have 95% efficacy against viral infection, talk is shifting to getting people to take them. Three social-media experts - representing in-house, agency and platform - tackle that topic, from leveraging social media to battle distrust, to harnessing influencers and what 2021 will look like in terms of marketers overcoming their own conservatism in using the medium.

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]]> Tue, 24 Nov 2020 20:00:57 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ With at least two COVID vaccines shown to have 95% efficacy against viral infection, talk is shifting to getting people to take them. Three social-media experts - representing in-house, agency and platform - tackle that topic, from leveraging social media to battle distrust, to harnessing influencers and what 2021 will look like in terms of marketers overcoming their own conservatism in using the medium.

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]]> Episode 77: The ‘dynamic health moments’ panel on overcoming vaccine resistance The MM+M Podcast 00:36:03 With at least two COVID vaccines shown to have 95% efficacy against viral infection, talk is shifting to getting people to take them. Three social-media experts - representing in-house, agency and platform - tackle that topic, from leveraging social media to battle distrust, to harnessing influencers and what 2021 will look like in terms of marketers overcoming their own conservatism in using the medium. With at least two COVID vaccines shown to have 95% efficacy against viral infection, talk is shifting to getting people to take them. Three social-media experts - representing in-house, agency and platform - tackle that topic, from leveraging social media to battle distrust, to harnessing influencers and what 2021 will look like in terms of marketers overcoming their own conservatism in using the medium. false full 96 tag:soundcloud,2010:tracks/927319072 A sponsored MM+M podcast with Spectrum Science's Liz Bryan and Dayna Hochstein In this sponsored podcast, MM+M editor-in-chief and GM Steve Madden speaks with Spectrum Science's Liz Bryan, EVP, biotech, and Dayna Hochstein, SVP, new business and marketing, about Spectrum's involvement with the MM+M Pitch Slam, how to pitch virtually and why Spectrum is growing by leaps and bounds this year.

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]]> Thu, 19 Nov 2020 17:00:01 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this sponsored podcast, MM+M editor-in-chief and GM Steve Madden speaks with Spectrum Science's Liz Bryan, EVP, biotech, and Dayna Hochstein, SVP, new business and marketing, about Spectrum's involvement with the MM+M Pitch Slam, how to pitch virtually and why Spectrum is growing by leaps and bounds this year.

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]]> A sponsored MM+M podcast with Spectrum Science's Liz Bryan and Dayna Hochstein The MM+M Podcast 00:25:38 In this sponsored podcast, MM+M editor-in-chief and GM Steve Madden speaks with Spectrum Science's Liz Bryan, EVP, biotech, and Dayna Hochstein, SVP, new business and marketing, about Spectrum's involvement with the MM+M Pitch Slam, how to pitch virtually and why Spectrum is growing by leaps and bounds this year. In this sponsored podcast, MM+M editor-in-chief and GM Steve Madden speaks with Spectrum Science's Liz Bryan, EVP, biotech, and Dayna Hochstein, SVP, new business and marketing, about Spectrum's involvement with the MM+M Pitch Slam, how to pitch virtually and why Spectrum is growing by leaps and bounds this year. false bonus tag:soundcloud,2010:tracks/931695847 Episode 76: Dr. Charlotte Jones-Burton Dr. Charlotte Jones-Burton, VP of Otsuka and president and co-founder of WOCIP, weighs in on recent statements concerning Vice-President-elect Kamala Harris' Black heritage, and offers her take on other news, from WOCIP's recent conference to just-released FDA guidance for encouraging diversity in clinical trials.

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]]> Wed, 18 Nov 2020 20:25:54 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Dr. Charlotte Jones-Burton, VP of Otsuka and president and co-founder of WOCIP, weighs in on recent statements concerning Vice-President-elect Kamala Harris' Black heritage, and offers her take on other news, from WOCIP's recent conference to just-released FDA guidance for encouraging diversity in clinical trials.

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]]> Episode 76: Dr. Charlotte Jones-Burton The MM+M Podcast 00:26:55 Dr. Charlotte Jones-Burton, VP of Otsuka and president and co-founder of WOCIP, weighs in on recent statements concerning Vice-President-elect Kamala Harris' Black heritage, and offers her take on other news, from WOCIP's recent conference to just-released FDA guidance for encouraging diversity in clinical trials. Dr. Charlotte Jones-Burton, VP of Otsuka and president and co-founder of WOCIP, weighs in on recent statements concerning Vice-President-elect Kamala Harris' Black heritage, and offers her take on other news, from WOCIP's recent conference to just-released FDA guidance for encouraging diversity in clinical trials. false full 94 tag:soundcloud,2010:tracks/927916804 Episode 75: Everyday Health's Dr. Patrice Harris Dr. Patrice Harris speaks about what it was like to helm the American Medical Association for a one-year presidency that ended in June, as well as goals for her new role as medical editor-in-chief of Everyday Health.

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]]> Thu, 12 Nov 2020 14:07:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Dr. Patrice Harris speaks about what it was like to helm the American Medical Association for a one-year presidency that ended in June, as well as goals for her new role as medical editor-in-chief of Everyday Health.

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]]> Episode 75: Everyday Health's Dr. Patrice Harris The MM+M Podcast 00:37:02 Dr. Patrice Harris speaks about what it was like to helm the American Medical Association for a one-year presidency that ended in June, as well as goals for her new role as medical editor-in-chief of Everyday Health. Dr. Patrice Harris speaks about what it was like to helm the American Medical Association for a one-year presidency that ended in June, as well as goals for her new role as medical editor-in-chief of Everyday Health. false full 93 tag:soundcloud,2010:tracks/923783536 Episode 74: Post-election analysis from a trio of healthcare policy pros With election results hanging in the balance a day after the US election, Coalition for Healthcare Communication's Jon Bigelow, GWU's Dora Hughes and Alexion's Tamar Thompson explain what we can expect for healthcare under two very different presidential scenarios.

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]]> Thu, 5 Nov 2020 14:51:37 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ With election results hanging in the balance a day after the US election, Coalition for Healthcare Communication's Jon Bigelow, GWU's Dora Hughes and Alexion's Tamar Thompson explain what we can expect for healthcare under two very different presidential scenarios.

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]]> Episode 74: Post-election analysis from a trio of healthcare policy pros The MM+M Podcast 00:43:32 With election results hanging in the balance a day after the US election, Coalition for Healthcare Communication's Jon Bigelow, GWU's Dora Hughes and Alexion's Tamar Thompson explain what we can expect for healthcare under two very different presidential scenarios. With election results hanging in the balance a day after the US election, Coalition for Healthcare Communication's Jon Bigelow, GWU's Dora Hughes and Alexion's Tamar Thompson explain what we can expect for healthcare under two very different presidential scenarios. false full 92 tag:soundcloud,2010:tracks/919911022 A sponsored MM+M podcast with Verywell's Rachel Berman and Rob Parisi In this sponsored podcast, Verywell general managers Rachel Berman and Rob Parisi discuss the evolving content needs of health and wellness consumers, the importance of transparency around diversity and inclusion, and the increasing role of empathy in health-related communication.

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]]> Thu, 29 Oct 2020 20:07:45 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this sponsored podcast, Verywell general managers Rachel Berman and Rob Parisi discuss the evolving content needs of health and wellness consumers, the importance of transparency around diversity and inclusion, and the increasing role of empathy in health-related communication.

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]]> A sponsored MM+M podcast with Verywell's Rachel Berman and Rob Parisi The MM+M Podcast 00:31:44 In this sponsored podcast, Verywell general managers Rachel Berman and Rob Parisi discuss the evolving content needs of health and wellness consumers, the importance of transparency around diversity and inclusion, and the increasing role of empathy in health-related communication. In this sponsored podcast, Verywell general managers Rachel Berman and Rob Parisi discuss the evolving content needs of health and wellness consumers, the importance of transparency around diversity and inclusion, and the increasing role of empathy in health-related communication. false bonus tag:soundcloud,2010:tracks/919021354 Episode 73: Genentech's Quita Highsmith Genentech isn’t currently developing a SARS-CoV-2 vaccine or therapeutic, but the biotech has been conducting research that could bring insight to bear on the willingness among communities of color to engage in clinical trials for COVID-19 vaccines and treatments. Quita Highsmith, Genentech’s chief diversity officer, speaks about that, and the biotech’s own efforts to recruit and instill more trust among underserved and medically disenfranchised patients.

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]]> Wed, 28 Oct 2020 14:49:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Genentech isn’t currently developing a SARS-CoV-2 vaccine or therapeutic, but the biotech has been conducting research that could bring insight to bear on the willingness among communities of color to engage in clinical trials for COVID-19 vaccines and treatments. Quita Highsmith, Genentech’s chief diversity officer, speaks about that, and the biotech’s own efforts to recruit and instill more trust among underserved and medically disenfranchised patients.

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]]> Episode 73: Genentech's Quita Highsmith The MM+M Podcast 00:26:54 Genentech isn’t currently developing a SARS-CoV-2 vaccine or therapeutic, but the biotech has been conducting research that could bring insight to bear on the willingness among communities of color to engage in clinical trials for COVID-19 vaccines and treatments. Quita Highsmith, Genentech’s chief diversity officer, speaks about that, and the biotech’s own efforts to recruit and instill more trust among underserved and medically disenfranchised patients. Genentech isn’t currently developing a SARS-CoV-2 vaccine or therapeutic, but the biotech has been conducting research that could bring insight to bear on the willingness among communities of color to engage in clinical trials for COVID-19 vaccines and treatments. Quita Highsmith, Genentech’s chief diversity officer, speaks about that, and the biotech’s own efforts to recruit and instill more trust among underserved and medically disenfranchised patients. false full 90 tag:soundcloud,2010:tracks/913184821 Episode 72: Deloitte's David Betts and Chris Zant Deloitte's David Betts and Chris Zant join MM+M's Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.

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]]> Mon, 26 Oct 2020 16:55:51 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Deloitte's David Betts and Chris Zant join MM+M's Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients.

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]]> Episode 72: Deloitte's David Betts and Chris Zant The MM+M Podcast 00:36:50 Deloitte's David Betts and Chris Zant join MM+M's Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients. Deloitte's David Betts and Chris Zant join MM+M's Larry Dobrow to discuss the evolution in the way consultancies like Deloitte are working with life-sciences clients. false full 89 tag:soundcloud,2010:tracks/910039879 Episode 71: FDA's Bakul Patel Bakul Patel, who has been leading regulatory and scientific efforts related to digital health devices at the FDA since 2010, speaks about the agency’s new Digital Health Center of Excellence, his goals for the center and how it sets the stage for advancing and realizing the potential of digital health. He also shares progress in the FDA’s digital health pre-cert pilot.

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]]> Tue, 13 Oct 2020 20:34:02 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Bakul Patel, who has been leading regulatory and scientific efforts related to digital health devices at the FDA since 2010, speaks about the agency’s new Digital Health Center of Excellence, his goals for the center and how it sets the stage for advancing and realizing the potential of digital health. He also shares progress in the FDA’s digital health pre-cert pilot.

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]]> Episode 71: FDA's Bakul Patel The MM+M Podcast 00:28:03 Bakul Patel, who has been leading regulatory and scientific efforts related to digital health devices at the FDA since 2010, speaks about the agency’s new Digital Health Center of Excellence, his goals for the center and how it sets the stage for advancing and realizing the potential of digital health. He also shares progress in the FDA’s digital health pre-cert pilot. Bakul Patel, who has been leading regulatory and scientific efforts related to digital health devices at the FDA since 2010, speaks about the agency’s new Digital Health Center of Excellence, his goals for the center and how it sets the stage for advancing and realizing the potential of digital health. He also shares progress in the FDA’s digital health pre-cert pilot. false full 88 tag:soundcloud,2010:tracks/906381772 Episode 70: Level Ex's Genevieve Paquette Genevieve Paquette, chief development officer of medical gaming company Level Ex, joins MM+M's Larry Dobrow to discuss the state of the union for gamification efforts and the company's new COVID-specific levels to its cardiology games.

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]]> Wed, 7 Oct 2020 22:12:08 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Genevieve Paquette, chief development officer of medical gaming company Level Ex, joins MM+M's Larry Dobrow to discuss the state of the union for gamification efforts and the company's new COVID-specific levels to its cardiology games.

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]]> Episode 70: Level Ex's Genevieve Paquette The MM+M Podcast 00:30:23 Genevieve Paquette, chief development officer of medical gaming company Level Ex, joins MM+M's Larry Dobrow to discuss the state of the union for gamification efforts and the company's new COVID-specific levels to its cardiology games. Genevieve Paquette, chief development officer of medical gaming company Level Ex, joins MM+M's Larry Dobrow to discuss the state of the union for gamification efforts and the company's new COVID-specific levels to its cardiology games. false full 87 tag:soundcloud,2010:tracks/901798408 Episode 69: MedArrive's Dan Trigub Dan Trigub, former head of Uber Health who left on Sept. 8 to start his own healthcare company, returns to The MM+M Podcast to discuss his new firm, MedArrive, which is working to bring care into the home and is being funded/incubated by Redesign Health. Dan also offers his “state of the state” on the non-emergency medical transportation (NEMT) business.

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]]> Tue, 29 Sep 2020 20:21:41 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Dan Trigub, former head of Uber Health who left on Sept. 8 to start his own healthcare company, returns to The MM+M Podcast to discuss his new firm, MedArrive, which is working to bring care into the home and is being funded/incubated by Redesign Health. Dan also offers his “state of the state” on the non-emergency medical transportation (NEMT) business.

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]]> Episode 69: MedArrive's Dan Trigub The MM+M Podcast 00:30:57 Dan Trigub, former head of Uber Health who left on Sept. 8 to start his own healthcare company, returns to The MM+M Podcast to discuss his new firm, MedArrive, which is working to bring care into the home and is being funded/incubated by Redesign Health. Dan also offers his “state of the state” on the non-emergency medical transportation (NEMT) business. Dan Trigub, former head of Uber Health who left on Sept. 8 to start his own healthcare company, returns to The MM+M Podcast to discuss his new firm, MedArrive, which is working to bring care into the home and is being funded/incubated by Redesign Health. Dan also offers his “state of the state” on the non-emergency medical transportation (NEMT) business. false full 86 tag:soundcloud,2010:tracks/889793716 Episode 68: Alexion Pharmaceuticals' Tamar Thompson Tamar Thompson, VP of government affairs and policy at Alexion Pharmaceuticals, speaks with Marc Iskowitz about how the biotech company, which recently appointed its first chief diversity officer, has evolved on the D&I front and how she personally became involved in spearheading efforts to boost ethnic and gender equity in its workforce and clinical trials.

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]]> Wed, 9 Sep 2020 10:00:19 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Tamar Thompson, VP of government affairs and policy at Alexion Pharmaceuticals, speaks with Marc Iskowitz about how the biotech company, which recently appointed its first chief diversity officer, has evolved on the D&I front and how she personally became involved in spearheading efforts to boost ethnic and gender equity in its workforce and clinical trials.

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]]> Episode 68: Alexion Pharmaceuticals' Tamar Thompson The MM+M Podcast 00:38:13 Tamar Thompson, VP of government affairs and policy at Alexion Pharmaceuticals, speaks with Marc Iskowitz about how the biotech company, which recently appointed its first chief diversity officer, has evolved on the D&I front and how she personally became involved in spearheading efforts to boost ethnic and gender equity in its workforce and clinical trials. Tamar Thompson, VP of government affairs and policy at Alexion Pharmaceuticals, speaks with Marc Iskowitz about how the biotech company, which recently appointed its first chief diversity officer, has evolved on the D&I front and how she personally became involved in spearheading efforts to boost ethnic and gender equity in its workforce and clinical trials. false full 85 tag:soundcloud,2010:tracks/885730705 Marketers@Home Podcast Episode 5: Antares Pharma's Salvatore Paolozza Salvatore Paolozza, Sr director, sales ops, Antares Pharma, speaks about ways he's leveraged technology to ensure Antares' reps maintain contact with doctors, as well as ways the firm is supporting HCPs as the healthcare system accommodates more online visits.

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]]> Tue, 1 Sep 2020 17:58:13 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Salvatore Paolozza, Sr director, sales ops, Antares Pharma, speaks about ways he's leveraged technology to ensure Antares' reps maintain contact with doctors, as well as ways the firm is supporting HCPs as the healthcare system accommodates more online visits.

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]]> Marketers@Home Podcast Episode 5: Antares Pharma's Salvatore Paolozza The MM+M Podcast 00:31:06 Salvatore Paolozza, Sr director, sales ops, Antares Pharma, speaks about ways he's leveraged technology to ensure Antares' reps maintain contact with doctors, as well as ways the firm is supporting HCPs as the healthcare system accommodates more online visits. Salvatore Paolozza, Sr director, sales ops, Antares Pharma, speaks about ways he's leveraged technology to ensure Antares' reps maintain contact with doctors, as well as ways the firm is supporting HCPs as the healthcare system accommodates more online visits. false full 84 tag:soundcloud,2010:tracks/881772859 Episode 67: Meredith's John Kenyon John Kenyon, head of Meredith's Targeted Media Health unit, discusses the launch of People en Espanol Salud and the company's huge investment in the point-of-care space.

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]]> Tue, 25 Aug 2020 14:17:29 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ John Kenyon, head of Meredith's Targeted Media Health unit, discusses the launch of People en Espanol Salud and the company's huge investment in the point-of-care space.

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]]> Episode 67: Meredith's John Kenyon The MM+M Podcast 00:44:29 John Kenyon, head of Meredith's Targeted Media Health unit, discusses the launch of People en Espanol Salud and the company's huge investment in the point-of-care space. John Kenyon, head of Meredith's Targeted Media Health unit, discusses the launch of People en Espanol Salud and the company's huge investment in the point-of-care space. false full 83 tag:soundcloud,2010:tracks/877260370 Episode 66: Vaccine advocate Ethan Lindenberger Marc Iskowitz, MM&M executive editor, speaks with world-renowned vaccine advocate Ethan Lindenberger about how COVID-19 has led to a surge in vaccine misinformation online, social media's efforts to quell its spread, as well as how the trend may impact medical marketers' promotion of an eventual COVID-19 vaccine.

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]]> Tue, 18 Aug 2020 15:02:11 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz, MM&M executive editor, speaks with world-renowned vaccine advocate Ethan Lindenberger about how COVID-19 has led to a surge in vaccine misinformation online, social media's efforts to quell its spread, as well as how the trend may impact medical marketers' promotion of an eventual COVID-19 vaccine.

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]]> Episode 66: Vaccine advocate Ethan Lindenberger The MM+M Podcast 00:25:54 Marc Iskowitz, MM&M executive editor, speaks with world-renowned vaccine advocate Ethan Lindenberger about how COVID-19 has led to a surge in vaccine misinformation online, social media's efforts to quell its spread, as well as how the trend may impact medical marketers' promotion of an eventual COVID-19 vaccine. Marc Iskowitz, MM&M executive editor, speaks with world-renowned vaccine advocate Ethan Lindenberger about how COVID-19 has led to a surge in vaccine misinformation online, social media's efforts to quell its spread, as well as how the trend may impact medical marketers' promotion of an eventual COVID-19 vaccine. false full 82 tag:soundcloud,2010:tracks/874131301 Episode 65: SK Life Science's Sebby Borriello In this week's episode of The MM&M Podcast, Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company's experience launching Xcopri, an epilepsy drug, during the COVID-19 crisis.

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]]> Wed, 12 Aug 2020 13:26:45 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this week's episode of The MM&M Podcast, Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company's experience launching Xcopri, an epilepsy drug, during the COVID-19 crisis.

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]]> Episode 65: SK Life Science's Sebby Borriello The MM+M Podcast 00:46:01 In this week's episode of The MM&M Podcast, Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company's experience launching Xcopri, an epilepsy drug, during the COVID-19 crisis. In this week's episode of The MM&M Podcast, Sebby Borriello, VP and chief commercial officer of SK Life Science, details his company's experience launching Xcopri, an epilepsy drug, during the COVID-19 crisis. false full 81 tag:soundcloud,2010:tracks/870603820 Episode 64: PatientPoint's Linda Ruschau PatientPoint's Linda Ruschau shares her thoughts on the recent evolution of the point-of-care space.

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]]> Wed, 5 Aug 2020 13:58:05 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ PatientPoint's Linda Ruschau shares her thoughts on the recent evolution of the point-of-care space.

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]]> Episode 64: PatientPoint's Linda Ruschau The MM+M Podcast 00:31:32 PatientPoint's Linda Ruschau shares her thoughts on the recent evolution of the point-of-care space. PatientPoint's Linda Ruschau shares her thoughts on the recent evolution of the point-of-care space. false full 80 tag:soundcloud,2010:tracks/866077258 Episode 63: Pascale Communications' Amy Houck and Vivvi Britton Pascale Communications' Amy Houck and Vivvi Britton join MM&M's Larry Dobrow to discuss LinkedIn's evolution as an A-list vehicle for health marketers.

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]]> Thu, 30 Jul 2020 16:14:08 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Pascale Communications' Amy Houck and Vivvi Britton join MM&M's Larry Dobrow to discuss LinkedIn's evolution as an A-list vehicle for health marketers.

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]]> Episode 63: Pascale Communications' Amy Houck and Vivvi Britton The MM+M Podcast 00:41:00 Pascale Communications' Amy Houck and Vivvi Britton join MM&M's Larry Dobrow to discuss LinkedIn's evolution as an A-list vehicle for health marketers. Pascale Communications' Amy Houck and Vivvi Britton join MM&M's Larry Dobrow to discuss LinkedIn's evolution as an A-list vehicle for health marketers. false full 79 tag:soundcloud,2010:tracks/862492369 Episode 62: Phreesia's David Linetsky Phreesia's David Linetsky reveals how the point-of-care space adapted its offerings for the coronavirus era in this week's episode of The MM&M Podcast.

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]]> Wed, 22 Jul 2020 13:56:54 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Phreesia's David Linetsky reveals how the point-of-care space adapted its offerings for the coronavirus era in this week's episode of The MM&M Podcast.

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]]> Episode 62: Phreesia's David Linetsky The MM+M Podcast 00:30:21 Phreesia's David Linetsky reveals how the point-of-care space adapted its offerings for the coronavirus era in this week's episode of The MM&M Podcast. Phreesia's David Linetsky reveals how the point-of-care space adapted its offerings for the coronavirus era in this week's episode of The MM&M Podcast. false full 78 tag:soundcloud,2010:tracks/857946208 Episode 61: WebMD's Dr. John Whyte WebMD's Dr. John Whyte returns to The MM&M Podcast to discuss his company's ongoing coverage of the COVID-19 pandemic.

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]]> Wed, 15 Jul 2020 14:14:06 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ WebMD's Dr. John Whyte returns to The MM&M Podcast to discuss his company's ongoing coverage of the COVID-19 pandemic.

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]]> Episode 61: WebMD's Dr. John Whyte The MM+M Podcast 00:39:29 WebMD's Dr. John Whyte returns to The MM&M Podcast to discuss his company's ongoing coverage of the COVID-19 pandemic. WebMD's Dr. John Whyte returns to The MM&M Podcast to discuss his company's ongoing coverage of the COVID-19 pandemic. false full 77 tag:soundcloud,2010:tracks/845353849 Episode 60: TBWA\WorldHealth's #BlackHealthNow team Walter Geer III, SVP, group creative director, digital experience + innovation, TBWA\WorldHealth, Wallye Holloway, associate managing partner, TBWA\WorldHealth and Bryan Gaffin, executive creative director, WildType head up the TBWA\WorldHealth social initiative #BlackHealthNow. The three agency execs speak with Marc Iskowitz, MM&M executive editor, about why they started a conversation about black health, the philosophy behind their unique programming, and what it’s like to be driving this important effort amid the COVID-19 pandemic and as our nation grapples with racism.

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]]> Wed, 24 Jun 2020 09:00:12 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Walter Geer III, SVP, group creative director, digital experience + innovation, TBWA\WorldHealth, Wallye Holloway, associate managing partner, TBWA\WorldHealth and Bryan Gaffin, executive creative director, WildType head up the TBWA\WorldHealth social initiative #BlackHealthNow. The three agency execs speak with Marc Iskowitz, MM&M executive editor, about why they started a conversation about black health, the philosophy behind their unique programming, and what it’s like to be driving this important effort amid the COVID-19 pandemic and as our nation grapples with racism.

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]]> Episode 60: TBWA\WorldHealth's #BlackHealthNow team The MM+M Podcast 00:25:09 Walter Geer III, SVP, group creative director, digital experience + innovation, TBWA\WorldHealth, Wallye Holloway, associate managing partner, TBWA\WorldHealth and Bryan Gaffin, executive creative director, WildType head up the TBWA\WorldHealth social initiative #BlackHealthNow. The three agency execs speak with Marc Iskowitz, MM&M executive editor, about why they started a conversation about black health, the philosophy behind their unique programming, and what it’s like to be driving this important effort amid the COVID-19 pandemic and as our nation grapples with racism. Walter Geer III, SVP, group creative director, digital experience + innovation, TBWA\WorldHealth, Wallye Holloway, associate managing partner, TBWA\WorldHealth and Bryan Gaffin, executive creative director, WildType head up the TBWA\WorldHealth social initiative #BlackHealthNow. The three agency execs speak with Marc Iskowitz, MM&M executive editor, about why they started a conversation about black health, the philosophy behind their unique programming, and what it’s like to be driving this important effort amid the COVID-19 pandemic and as our nation grapples with racism. false full 76 tag:soundcloud,2010:tracks/842018881 Marketers@Home Episode 4: Siemens Healthineers' Deepak Nath Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns about its immunity-determining potential, plus his firm’s future plans for educating an expanded group of stakeholders about such testing.

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]]> Wed, 17 Jun 2020 21:11:43 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns about its immunity-determining potential, plus his firm’s future plans for educating an expanded group of stakeholders about such testing.

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]]> Marketers@Home Episode 4: Siemens Healthineers' Deepak Nath The MM+M Podcast 00:30:09 Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns about its immunity-determining potential, plus his firm’s future plans for educating an expanded group of stakeholders about such testing. Deepak Nath, PhD, president of lab diagnostics for Siemens Healthineers, talks with Marc Iskowitz, MM&M executive editor, about the approach to promoting SARS-CoV-2 antibody testing amid unknowns about its immunity-determining potential, plus his firm’s future plans for educating an expanded group of stakeholders about such testing. false full 75 tag:soundcloud,2010:tracks/840568933 Episode 59: Bayer's Sebastian Guth Bayer's president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic.

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]]> Tue, 16 Jun 2020 09:00:24 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Bayer's president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic.

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]]> Episode 59: Bayer's Sebastian Guth The MM+M Podcast 00:25:07 Bayer's president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic. Bayer's president of pharmaceuticals, Americas Region Sebastian Guth joins The MM&M Podcast for the second time to talk preserving culture and engagement during the COVID-19 pandemic. false full 74 tag:soundcloud,2010:tracks/836995834 Episode 58: Fingerpaint's Bo Goliber Fingerpaint head of philanthropy Bo Goliber joins MM&M's Larry Dobrow to discuss her company's virtual internship program and how the virtualization of agency life during COVID-19 has profound implications for the future of work.

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]]> Tue, 9 Jun 2020 15:43:21 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Fingerpaint head of philanthropy Bo Goliber joins MM&M's Larry Dobrow to discuss her company's virtual internship program and how the virtualization of agency life during COVID-19 has profound implications for the future of work.

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]]> Episode 58: Fingerpaint's Bo Goliber The MM+M Podcast 00:26:54 Fingerpaint head of philanthropy Bo Goliber joins MM&M's Larry Dobrow to discuss her company's virtual internship program and how the virtualization of agency life during COVID-19 has profound implications for the future of work. Fingerpaint head of philanthropy Bo Goliber joins MM&M's Larry Dobrow to discuss her company's virtual internship program and how the virtualization of agency life during COVID-19 has profound implications for the future of work. false full 73 tag:soundcloud,2010:tracks/833495776 Episode 57: 2020 Agency 100 Preview MM&M's Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year's Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead at a potential post-Covid landscape.

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]]> Wed, 3 Jun 2020 18:31:39 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year's Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead at a potential post-Covid landscape.

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]]> Episode 57: 2020 Agency 100 Preview The MM+M Podcast 00:33:25 MM&M's Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year's Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead at a potential post-Covid landscape. MM&M's Steve Madden, Marc Iskowitz, Sean Ayling and Larry Dobrow serve up a preview of this year's Agency 100 report, including the big cover reveal, a look at agency-world trends and a glance ahead at a potential post-Covid landscape. false full 72 tag:soundcloud,2010:tracks/825101986 Episode 56: Evoke KYNE's Kate Callan Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.

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]]> Thu, 21 May 2020 13:38:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content.

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]]> Episode 56: Evoke KYNE's Kate Callan The MM+M Podcast 00:31:10 Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content. Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content. false full 71 tag:soundcloud,2010:tracks/820519840 MM&M Marketers@Home Podcast Episode 3: AppliedVR's Everett Crosland Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus. This is the third in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. Listen to the first two in the series on our podcast page.

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]]> Thu, 14 May 2020 18:35:48 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus. This is the third in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. Listen to the first two in the series on our podcast page.

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]]> MM&M Marketers@Home Podcast Episode 3: AppliedVR's Everett Crosland The MM+M Podcast 00:31:50 Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus. This is the third in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. Listen to the first two in the series on our podcast page. Everett Crosland, SVP of commercial for digital therapeutics firm AppliedVR, offers his take on how various aspects of market access for digital therapeutics are being transformed in the wake of coronavirus. This is the third in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. Listen to the first two in the series on our podcast page. false full 70 tag:soundcloud,2010:tracks/814174210 Episode 55: Syneos Health's Kathleen Starr Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.

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]]> Tue, 5 May 2020 16:45:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.

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]]> Episode 55: Syneos Health's Kathleen Starr The MM+M Podcast 00:36:59 Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers. Kathleen Starr, PhD, is the Managing Director, Behavioral Science and Insight at Syneos Health. In this installment of The MM&M Podcast, she talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers. false full 69 tag:soundcloud,2010:tracks/806107630 Marketers@Home Episode 2: Ipsen's Paul Murasko MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus

Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19.

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]]> Fri, 24 Apr 2020 13:49:38 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus

Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19.

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]]> Marketers@Home Episode 2: Ipsen's Paul Murasko The MM+M Podcast 00:39:12 MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. MM&M Marketers@Home Podcast: Pharma brand management in the age of coronavirus Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19. false full 68 tag:soundcloud,2010:tracks/793091092 Marketers@Home Ep 1: Natalie McDonald, Create NYC, Hans Kaspersetz, Arteric, Mike Myers, CrowdPharm First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty.

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]]> Tue, 7 Apr 2020 15:56:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty.

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]]> Marketers@Home Ep 1: Natalie McDonald, Create NYC, Hans Kaspersetz, Arteric, Mike Myers, CrowdPharm The MM+M Podcast 00:39:52 First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty. First in a series of podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19, a panel of agency execs delivers a plethora of insights for keeping culture intact during this time of great challenge and uncertainty. false full 67 tag:soundcloud,2010:tracks/789138772 Episode 54: Guidemark Health's Michael Parisi and Jackie Singley MM&M's Larry Dobrow is joined by Guidemark Health's Michael Parisi and Jackie Singley to discuss healthcare's podcast revolution - and the coronavirus podcasts that have captured listeners' attention during the current crisis.

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]]> Thu, 2 Apr 2020 13:43:49 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Larry Dobrow is joined by Guidemark Health's Michael Parisi and Jackie Singley to discuss healthcare's podcast revolution - and the coronavirus podcasts that have captured listeners' attention during the current crisis.

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]]> Episode 54: Guidemark Health's Michael Parisi and Jackie Singley The MM+M Podcast 00:30:16 MM&M's Larry Dobrow is joined by Guidemark Health's Michael Parisi and Jackie Singley to discuss healthcare's podcast revolution - and the coronavirus podcasts that have captured listeners' attention during the current crisis. MM&M's Larry Dobrow is joined by Guidemark Health's Michael Parisi and Jackie Singley to discuss healthcare's podcast revolution - and the coronavirus podcasts that have captured listeners' attention during the current crisis. false full 66 tag:soundcloud,2010:tracks/783698617 Episode 53: Outcome Health's Matt McNally Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint - and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time.

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]]> Thu, 26 Mar 2020 13:39:34 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint - and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time.

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]]> Episode 53: Outcome Health's Matt McNally The MM+M Podcast 00:28:43 Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint - and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time. Larry Dobrow and Outcome Health CEO Matt McNally talk about how the point of care has become a coronavirus flashpoint - and what networks like Outcome are doing both to provide needed educational resources and accommodate marketers during an unprecedented time. false full 65 tag:soundcloud,2010:tracks/778966723 Episode 52: MM&M's Larry Dobrow and Marc Iskowitz MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who'd been unwittingly exposed to the coronavirus.

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]]> Thu, 19 Mar 2020 14:20:25 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who'd been unwittingly exposed to the coronavirus.

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]]> Episode 52: MM&M's Larry Dobrow and Marc Iskowitz The MM+M Podcast 00:25:06 MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who'd been unwittingly exposed to the coronavirus. MM&M executive editor Marc Iskowitz relates his experience as the parent of a sick child who'd been unwittingly exposed to the coronavirus. false full 64 tag:soundcloud,2010:tracks/774447280 Episode 51: CMI/Compas' Justin Freid Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M's Larry Dobrow for a preview of the conference's health track. Even in the wake of the cancellation, Freid's commentary on health-tech and the evolution of industry-specific events still resonates.

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]]> Fri, 13 Mar 2020 09:00:18 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M's Larry Dobrow for a preview of the conference's health track. Even in the wake of the cancellation, Freid's commentary on health-tech and the evolution of industry-specific events still resonates.

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]]> Episode 51: CMI/Compas' Justin Freid The MM+M Podcast 00:25:15 Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M's Larry Dobrow for a preview of the conference's health track. Even in the wake of the cancellation, Freid's commentary on health-tech and the evolution of industry-specific events still resonates. Prior to the cancellation of SXSW, CMI/Compas EVP, growth and innovation Justin Freid joined MM&M's Larry Dobrow for a preview of the conference's health track. Even in the wake of the cancellation, Freid's commentary on health-tech and the evolution of industry-specific events still resonates. false full 63 tag:soundcloud,2010:tracks/773845261 Episode 50: ZS Associates' Pratap Khedkar ZS managing principal Pratap Khedkar, who leads the company's global pharmaceuticals practice, joins MM&M's Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of customer-centricity in healthcare.

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]]> Wed, 11 Mar 2020 09:00:10 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ ZS managing principal Pratap Khedkar, who leads the company's global pharmaceuticals practice, joins MM&M's Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of customer-centricity in healthcare.

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]]> Episode 50: ZS Associates' Pratap Khedkar The MM+M Podcast 00:36:33 ZS managing principal Pratap Khedkar, who leads the company's global pharmaceuticals practice, joins MM&M's Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of customer-centricity in healthcare. ZS managing principal Pratap Khedkar, who leads the company's global pharmaceuticals practice, joins MM&M's Larry Dobrow to discuss how the use of data and AI is revolutionizing the notion of customer-centricity in healthcare. false full 62 tag:soundcloud,2010:tracks/770190004 Episode 49: WebMD's Dr. John Whyte WebMD chief medical officer Dr. John Whyte joins MM&M's Larry Dobrow to discuss his company's continuing evolution, his FDA tenure and health media coverage of the coronavirus.

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]]> Wed, 4 Mar 2020 03:32:06 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ WebMD chief medical officer Dr. John Whyte joins MM&M's Larry Dobrow to discuss his company's continuing evolution, his FDA tenure and health media coverage of the coronavirus.

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]]> Episode 49: WebMD's Dr. John Whyte The MM+M Podcast 00:39:26 WebMD chief medical officer Dr. John Whyte joins MM&M's Larry Dobrow to discuss his company's continuing evolution, his FDA tenure and health media coverage of the coronavirus. WebMD chief medical officer Dr. John Whyte joins MM&M's Larry Dobrow to discuss his company's continuing evolution, his FDA tenure and health media coverage of the coronavirus. false full 61 tag:soundcloud,2010:tracks/766978015 Episode 48: IQVIA Institute's Murray Aitken Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week's podcast guest, Murray Aitken. As executive director of the IQVIA Institute for Human Data Science, Aitken spoke with MM&M’s executive editor, Marc Iskowitz, about the potential of big data to help track and predict the outbreak’s spread, as well as other areas where healthcare is combining science with analytics to improve understanding, from Alzheimer’s research to healthcare marketing.

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]]> Wed, 26 Feb 2020 18:58:06 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week's podcast guest, Murray Aitken. As executive director of the IQVIA Institute for Human Data Science, Aitken spoke with MM&M’s executive editor, Marc Iskowitz, about the potential of big data to help track and predict the outbreak’s spread, as well as other areas where healthcare is combining science with analytics to improve understanding, from Alzheimer’s research to healthcare marketing.

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]]> Episode 48: IQVIA Institute's Murray Aitken The MM+M Podcast 00:40:32 Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week's podcast guest, Murray Aitken. As executive director of the IQVIA Institute for Human Data Science, Aitken spoke with MM&M’s executive editor, Marc Iskowitz, about the potential of big data to help track and predict the outbreak’s spread, as well as other areas where healthcare is combining science with analytics to improve understanding, from Alzheimer’s research to healthcare marketing. Covid-19 will mark a turning point in AI’s utility to combat an outbreak, said this week's podcast guest, Murray Aitken. As executive director of the IQVIA Institute for Human Data Science, Aitken spoke with MM&M’s executive editor, Marc Iskowitz, about the potential of big data to help track and predict the outbreak’s spread, as well as other areas where healthcare is combining science with analytics to improve understanding, from Alzheimer’s research to healthcare marketing. false full 60 tag:soundcloud,2010:tracks/762729631 Episode 47: Healthline Media's Dr. Hanh Le Healthline's senior director, medical affairs Dr. Hanh Le joins MM&M's Larry Dobrow to discuss the state of the health media union and the media's coverage of the coronavirus.

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]]> Tue, 18 Feb 2020 17:20:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Healthline's senior director, medical affairs Dr. Hanh Le joins MM&M's Larry Dobrow to discuss the state of the health media union and the media's coverage of the coronavirus.

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]]> Episode 47: Healthline Media's Dr. Hanh Le The MM+M Podcast 00:34:23 Healthline's senior director, medical affairs Dr. Hanh Le joins MM&M's Larry Dobrow to discuss the state of the health media union and the media's coverage of the coronavirus. Healthline's senior director, medical affairs Dr. Hanh Le joins MM&M's Larry Dobrow to discuss the state of the health media union and the media's coverage of the coronavirus. false full 59 tag:soundcloud,2010:tracks/759539518 Episode 46: Buoy Health's Nate Ren The podcast's February spotlight on data continues with this week's guest, Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-based screening tools on the front lines of helping detect the novel coronavirus. Nate speaks with Marc Iskowitz, MM&M executive editor, about how Buoy updated its algorithm for coronavirus as well as other bright spots in healthcare's embrace of AI-powered chatbots, the progress and the hurdles.

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]]> Wed, 12 Feb 2020 20:50:08 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ The podcast's February spotlight on data continues with this week's guest, Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-based screening tools on the front lines of helping detect the novel coronavirus. Nate speaks with Marc Iskowitz, MM&M executive editor, about how Buoy updated its algorithm for coronavirus as well as other bright spots in healthcare's embrace of AI-powered chatbots, the progress and the hurdles.

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]]> Episode 46: Buoy Health's Nate Ren The MM+M Podcast 00:29:39 The podcast's February spotlight on data continues with this week's guest, Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-based screening tools on the front lines of helping detect the novel coronavirus. Nate speaks with Marc Iskowitz, MM&M executive editor, about how Buoy updated its algorithm for coronavirus as well as other bright spots in healthcare's embrace of AI-powered chatbots, the progress and the hurdles. The podcast's February spotlight on data continues with this week's guest, Nathanael Ren, cofounder and chief growth officer, Buoy Health, whose AI-powered symptom-checker is among a number of app-based screening tools on the front lines of helping detect the novel coronavirus. Nate speaks with Marc Iskowitz, MM&M executive editor, about how Buoy updated its algorithm for coronavirus as well as other bright spots in healthcare's embrace of AI-powered chatbots, the progress and the hurdles. false full 58 tag:soundcloud,2010:tracks/754555042 Episode 45: Healio's Matt Holland and Andrea Gaymon Healio's Matt Holland and Andrea Gaymon join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies.

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]]> Mon, 3 Feb 2020 21:00:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Healio's Matt Holland and Andrea Gaymon join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies.

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]]> Episode 45: Healio's Matt Holland and Andrea Gaymon The MM+M Podcast 00:25:57 Healio's Matt Holland and Andrea Gaymon join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies. Healio's Matt Holland and Andrea Gaymon join MM&M editor-in-chief Steve Madden for an engrossing conversation about innovating with content, giving clients exactly what they want and the benefits of working for family-owned companies. false full 57 tag:soundcloud,2010:tracks/751520005 Episode 44: ConversationHealth's Dr. John Reeves and Lexi Kaplin On this week's podcast, Marc Iskowitz, MM&M's executive editor, spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin, about how pharma is harnessing AI and messaging in chatbots to change the way it communicates, from the basics of "conversational" AI and machine learning to what kinds of chabots are proving most popular with pharma to the guests' views on the future of this technology.

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]]> Wed, 29 Jan 2020 13:30:24 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ On this week's podcast, Marc Iskowitz, MM&M's executive editor, spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin, about how pharma is harnessing AI and messaging in chatbots to change the way it communicates, from the basics of "conversational" AI and machine learning to what kinds of chabots are proving most popular with pharma to the guests' views on the future of this technology.

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]]> Episode 44: ConversationHealth's Dr. John Reeves and Lexi Kaplin The MM+M Podcast 00:35:10 On this week's podcast, Marc Iskowitz, MM&M's executive editor, spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin, about how pharma is harnessing AI and messaging in chatbots to change the way it communicates, from the basics of "conversational" AI and machine learning to what kinds of chabots are proving most popular with pharma to the guests' views on the future of this technology. On this week's podcast, Marc Iskowitz, MM&M's executive editor, spoke with Dr. John Reeves, co-founder and CEO, ConversationHealth, along with its co-founder and chief product officer, Lexi Kaplin, about how pharma is harnessing AI and messaging in chatbots to change the way it communicates, from the basics of "conversational" AI and machine learning to what kinds of chabots are proving most popular with pharma to the guests' views on the future of this technology. false full 56 tag:soundcloud,2010:tracks/747634444 Episode 43: Carolyn Magill In this week’s episode, Carolyn Magill, CEO and board member for real-world analytics and evidence firm Aetion, speaks with MM&M’s executive editor, Marc Iskowitz. She offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA, where she sees synthetic trials ultimately carving out a niche, and how to ensure that patient privacy needs are met.

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]]> Wed, 22 Jan 2020 15:25:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this week’s episode, Carolyn Magill, CEO and board member for real-world analytics and evidence firm Aetion, speaks with MM&M’s executive editor, Marc Iskowitz. She offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA, where she sees synthetic trials ultimately carving out a niche, and how to ensure that patient privacy needs are met.

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]]> Episode 43: Carolyn Magill The MM+M Podcast 00:28:41 In this week’s episode, Carolyn Magill, CEO and board member for real-world analytics and evidence firm Aetion, speaks with MM&M’s executive editor, Marc Iskowitz. She offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA, where she sees synthetic trials ultimately carving out a niche, and how to ensure that patient privacy needs are met. In this week’s episode, Carolyn Magill, CEO and board member for real-world analytics and evidence firm Aetion, speaks with MM&M’s executive editor, Marc Iskowitz. She offers her perspective on how real world evidence (RWE) is finding its footing with pharma, including an update on its RCT Duplicate collaboration with the FDA, where she sees synthetic trials ultimately carving out a niche, and how to ensure that patient privacy needs are met. false full 55 tag:soundcloud,2010:tracks/743498224 Episode 42: Tom Harrison MM&M's Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world's most successful and broadest-ranging careers.

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]]> Tue, 14 Jan 2020 20:44:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world's most successful and broadest-ranging careers.

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]]> Episode 42: Tom Harrison The MM+M Podcast 00:36:37 MM&M's Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world's most successful and broadest-ranging careers. MM&M's Larry Dobrow sits down with Harrison & Star founder and 2020 Medical Advertising Hall of Fame inductee Tom Harrison to discuss one of the agency world's most successful and broadest-ranging careers. false full 54 tag:soundcloud,2010:tracks/740000656 Episode 41: GCI Health's Wendy Lund MM&M's Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany's.

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]]> Wed, 8 Jan 2020 03:44:34 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany's.

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]]> Episode 41: GCI Health's Wendy Lund The MM+M Podcast 00:32:19 MM&M's Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany's. MM&M's Larry Dobrow sits down with reigning MM&M agency entrepreneur of the year Wendy Lund, CEO of GCI Health, to talk innovation within the holding-company structure, growing agency brands… and Tiffany's. false full 53 tag:soundcloud,2010:tracks/731530891 Episode 40: Bristol-Myers Squibb's Lisa Flaiz In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year—and to share her take on which ones might be a sign of things to come in 2020. You can read Flaiz’s take, as well as those of five other A-list marketers and consultants working across biopharma and med-tech, in Marc’s recently posted 7-Day Supply column.

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]]> Fri, 20 Dec 2019 18:14:49 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year—and to share her take on which ones might be a sign of things to come in 2020. You can read Flaiz’s take, as well as those of five other A-list marketers and consultants working across biopharma and med-tech, in Marc’s recently posted 7-Day Supply column.

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]]> Episode 40: Bristol-Myers Squibb's Lisa Flaiz The MM+M Podcast 00:30:07 In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year—and to share her take on which ones might be a sign of things to come in 2020. You can read Flaiz’s take, as well as those of five other A-list marketers and consultants working across biopharma and med-tech, in Marc’s recently posted 7-Day Supply column. In this final installment of the podcast for 2019, Lisa Flaiz, director of multichannel marketing and worldwide digital hub lead for Bristol-Myers Squibb, joins MM&M’s executive editor Marc Iskowitz to sum up the defining marketing trends of the past year—and to share her take on which ones might be a sign of things to come in 2020. You can read Flaiz’s take, as well as those of five other A-list marketers and consultants working across biopharma and med-tech, in Marc’s recently posted 7-Day Supply column. false full 52 tag:soundcloud,2010:tracks/726897751 Episode 39: Ogilvy's Ritesh Patel In this episode, MM&M's Larry Dobrow and Marc Iskowitz welcome Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.” Their wide-ranging chat spans Patel’s standout use cases (or lack thereof) for pharma chatbots and voice tech, as well as his summation of trends like the rise of women-led health-tech entrepreneurialism and the ongoing effort to bring the hospital to the home. Patel also offers his take on hot start-ups to keep an eye on, digital gurus to follow and how he’s spending his 2020 conference budget.

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]]> Thu, 12 Dec 2019 18:33:23 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this episode, MM&M's Larry Dobrow and Marc Iskowitz welcome Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.” Their wide-ranging chat spans Patel’s standout use cases (or lack thereof) for pharma chatbots and voice tech, as well as his summation of trends like the rise of women-led health-tech entrepreneurialism and the ongoing effort to bring the hospital to the home. Patel also offers his take on hot start-ups to keep an eye on, digital gurus to follow and how he’s spending his 2020 conference budget.

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]]> Episode 39: Ogilvy's Ritesh Patel The MM+M Podcast 00:42:01 In this episode, MM&M's Larry Dobrow and Marc Iskowitz welcome Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.” Their wide-ranging chat spans Patel’s standout use cases (or lack thereof) for pharma chatbots and voice tech, as well as his summation of trends like the rise of women-led health-tech entrepreneurialism and the ongoing effort to bring the hospital to the home. Patel also offers his take on hot start-ups to keep an eye on, digital gurus to follow and how he’s spending his 2020 conference budget. In this episode, MM&M's Larry Dobrow and Marc Iskowitz welcome Ritesh Patel, chief digital officer for Health at Ogilvy, for a “digital year in review.” Their wide-ranging chat spans Patel’s standout use cases (or lack thereof) for pharma chatbots and voice tech, as well as his summation of trends like the rise of women-led health-tech entrepreneurialism and the ongoing effort to bring the hospital to the home. Patel also offers his take on hot start-ups to keep an eye on, digital gurus to follow and how he’s spending his 2020 conference budget. false full 51 tag:soundcloud,2010:tracks/723173488 Episode 38: Lynn LaPierre A career is a winding road, and leadership consultant Lynn LaPierre’s is no exception. She started off studying neuropsychology then law. While poring over brain scans or legal documents, however, she missed the connection with people. She’s been on the talent side ever since, specifically in life sciences. Coinciding with the reveal of MM&M’s Best Places to Work winners, LaPierre joins MM&M executive editor Marc Iskowitz to discuss how the route to the top has changed in biopharma, why pharma is shedding jobs now and where the hot jobs will be going forward. She also weighs in on salary inequality and ways recruiters are addressing diversity & inclusion in the workplace.

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]]> Thu, 5 Dec 2019 15:26:48 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ A career is a winding road, and leadership consultant Lynn LaPierre’s is no exception. She started off studying neuropsychology then law. While poring over brain scans or legal documents, however, she missed the connection with people. She’s been on the talent side ever since, specifically in life sciences. Coinciding with the reveal of MM&M’s Best Places to Work winners, LaPierre joins MM&M executive editor Marc Iskowitz to discuss how the route to the top has changed in biopharma, why pharma is shedding jobs now and where the hot jobs will be going forward. She also weighs in on salary inequality and ways recruiters are addressing diversity & inclusion in the workplace.

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]]> Episode 38: Lynn LaPierre The MM+M Podcast 00:25:36 A career is a winding road, and leadership consultant Lynn LaPierre’s is no exception. She started off studying neuropsychology then law. While poring over brain scans or legal documents, however, she missed the connection with people. She’s been on the talent side ever since, specifically in life sciences. Coinciding with the reveal of MM&M’s Best Places to Work winners, LaPierre joins MM&M executive editor Marc Iskowitz to discuss how the route to the top has changed in biopharma, why pharma is shedding jobs now and where the hot jobs will be going forward. She also weighs in on salary inequality and ways recruiters are addressing diversity & inclusion in the workplace. A career is a winding road, and leadership consultant Lynn LaPierre’s is no exception. She started off studying neuropsychology then law. While poring over brain scans or legal documents, however, she missed the connection with people. She’s been on the talent side ever since, specifically in life sciences. Coinciding with the reveal of MM&M’s Best Places to Work winners, LaPierre joins MM&M executive editor Marc Iskowitz to discuss how the route to the top has changed in biopharma, why pharma is shedding jobs now and where the hot jobs will be going forward. She also weighs in on salary inequality and ways recruiters are addressing diversity & inclusion in the workplace. false full 50 tag:soundcloud,2010:tracks/712263574 Episode 37: Spectrum Science's Michelle Gross and Justin Rubin MM&M's Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science's recently unveiled corporate rebranding, and what it's like to turn the rebranding focus on yourself.

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]]> Wed, 13 Nov 2019 16:44:07 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science's recently unveiled corporate rebranding, and what it's like to turn the rebranding focus on yourself.

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]]> Episode 37: Spectrum Science's Michelle Gross and Justin Rubin The MM+M Podcast 00:24:06 MM&M's Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science's recently unveiled corporate rebranding, and what it's like to turn the rebranding focus on yourself. MM&M's Steve Madden spoke with Spectrum Science president Michelle Gross and chief creative officer Justin Rubin about Spectrum Science's recently unveiled corporate rebranding, and what it's like to turn the rebranding focus on yourself. false full 49 tag:soundcloud,2010:tracks/709977088 Episode 36: Health Influencer 50 MM&M's Steve Madden and Larry Dobrow sit down with PRWeek's Frank Washkuch to deconstruct the fourth annual ranking of the Top 50 Health Influencers. They're joined by vaccine advocate and MM&M Platinum Award winner Ethan Lindenberger, who recounts his unique path towards becoming a health influencer.

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]]> Fri, 8 Nov 2019 21:55:28 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Steve Madden and Larry Dobrow sit down with PRWeek's Frank Washkuch to deconstruct the fourth annual ranking of the Top 50 Health Influencers. They're joined by vaccine advocate and MM&M Platinum Award winner Ethan Lindenberger, who recounts his unique path towards becoming a health influencer.

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]]> Episode 36: Health Influencer 50 The MM+M Podcast 00:24:42 MM&M's Steve Madden and Larry Dobrow sit down with PRWeek's Frank Washkuch to deconstruct the fourth annual ranking of the Top 50 Health Influencers. They're joined by vaccine advocate and MM&M Platinum Award winner Ethan Lindenberger, who recounts his unique path towards becoming a health influencer. MM&M's Steve Madden and Larry Dobrow sit down with PRWeek's Frank Washkuch to deconstruct the fourth annual ranking of the Top 50 Health Influencers. They're joined by vaccine advocate and MM&M Platinum Award winner Ethan Lindenberger, who recounts his unique path towards becoming a health influencer. false full 48 tag:soundcloud,2010:tracks/706017553 HLTH 2019 Takeouts: Orbita's Matthew Montelongo In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Matthew Montelongo, global head of business development in healthcare at conversational-AI firm Orbita, about the company's session, its new research measuring consumer adoption and sentiment for voice assistants in healthcare, barriers to uptake, and what he's gleaned over the first two days of the conference.

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]]> Thu, 31 Oct 2019 18:17:24 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Matthew Montelongo, global head of business development in healthcare at conversational-AI firm Orbita, about the company's session, its new research measuring consumer adoption and sentiment for voice assistants in healthcare, barriers to uptake, and what he's gleaned over the first two days of the conference.

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]]> HLTH 2019 Takeouts: Orbita's Matthew Montelongo The MM+M Podcast 00:11:44 In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Matthew Montelongo, global head of business development in healthcare at conversational-AI firm Orbita, about the company's session, its new research measuring consumer adoption and sentiment for voice assistants in healthcare, barriers to uptake, and what he's gleaned over the first two days of the conference. In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Matthew Montelongo, global head of business development in healthcare at conversational-AI firm Orbita, about the company's session, its new research measuring consumer adoption and sentiment for voice assistants in healthcare, barriers to uptake, and what he's gleaned over the first two days of the conference. false full 47 tag:soundcloud,2010:tracks/705942157 HLTH 2019 Takeouts: Wego Health's David Goldsmith In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Wego Health's David Goldsmith, for his take on Facebook's just-launched tool for preventive health, untapped areas in mining the patient voice, and what he's gleaned over the first two days of the conference.

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]]> Thu, 31 Oct 2019 15:36:24 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Wego Health's David Goldsmith, for his take on Facebook's just-launched tool for preventive health, untapped areas in mining the patient voice, and what he's gleaned over the first two days of the conference.

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]]> HLTH 2019 Takeouts: Wego Health's David Goldsmith The MM+M Podcast 00:16:25 In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Wego Health's David Goldsmith, for his take on Facebook's just-launched tool for preventive health, untapped areas in mining the patient voice, and what he's gleaned over the first two days of the conference. In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Wego Health's David Goldsmith, for his take on Facebook's just-launched tool for preventive health, untapped areas in mining the patient voice, and what he's gleaned over the first two days of the conference. false full 46 tag:soundcloud,2010:tracks/705925468 HLTH 2019 Takeouts: Seqster's Ardy Arianpour In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Seqster's Ardy Arianpour, founder and CEO, about his session, the health-data interoperability company's just-announced deal with La Jolla Institute for Immunology, its future plans, and what he's gleaned over the first two days of the conference.

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]]> Thu, 31 Oct 2019 15:03:13 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Seqster's Ardy Arianpour, founder and CEO, about his session, the health-data interoperability company's just-announced deal with La Jolla Institute for Immunology, its future plans, and what he's gleaned over the first two days of the conference.

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]]> HLTH 2019 Takeouts: Seqster's Ardy Arianpour The MM+M Podcast 00:10:24 In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Seqster's Ardy Arianpour, founder and CEO, about his session, the health-data interoperability company's just-announced deal with La Jolla Institute for Immunology, its future plans, and what he's gleaned over the first two days of the conference. In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Seqster's Ardy Arianpour, founder and CEO, about his session, the health-data interoperability company's just-announced deal with La Jolla Institute for Immunology, its future plans, and what he's gleaned over the first two days of the conference. false full 45 tag:soundcloud,2010:tracks/705923941 HLTH 2019 Takeouts: Uber Health's Dan Trigub In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Dan Trigub, head of Uber Health, about the company's session, its just-announced EHR deal with Cerner, ride-sharing's place in the ongoing evolution of social care, and what he's gleaned over the first two days of the conference.

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]]> Thu, 31 Oct 2019 15:01:01 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Dan Trigub, head of Uber Health, about the company's session, its just-announced EHR deal with Cerner, ride-sharing's place in the ongoing evolution of social care, and what he's gleaned over the first two days of the conference.

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]]> HLTH 2019 Takeouts: Uber Health's Dan Trigub The MM+M Podcast 00:19:43 In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Dan Trigub, head of Uber Health, about the company's session, its just-announced EHR deal with Cerner, ride-sharing's place in the ongoing evolution of social care, and what he's gleaned over the first two days of the conference. In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Dan Trigub, head of Uber Health, about the company's session, its just-announced EHR deal with Cerner, ride-sharing's place in the ongoing evolution of social care, and what he's gleaned over the first two days of the conference. false full 44 tag:soundcloud,2010:tracks/705923017 HLTH 2019 Takeouts: eHC's Amy Turnquist In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference.

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]]> Thu, 31 Oct 2019 14:59:26 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference.

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]]> HLTH 2019 Takeouts: eHC's Amy Turnquist The MM+M Podcast 00:09:47 In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference. In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference. false full 43 tag:soundcloud,2010:tracks/705922564 HLTH 2019 Takeouts: Twitter's Lisa Bookwalter In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference.

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]]> Thu, 31 Oct 2019 14:58:34 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference.

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]]> HLTH 2019 Takeouts: Twitter's Lisa Bookwalter The MM+M Podcast 00:13:42 In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference. In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference. false full 42 tag:soundcloud,2010:tracks/705921694 HLTH 2019 Takeouts: Imre’s Kirsty Whelan In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Kirsty Whelan, SVP strategy and insights, Imre Health, to talk about which sessions she viewed through a patient-experience and wellness lens, what she's gleaned over the first two days of the conference, and her overall takeaways.

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]]> Thu, 31 Oct 2019 14:56:27 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Kirsty Whelan, SVP strategy and insights, Imre Health, to talk about which sessions she viewed through a patient-experience and wellness lens, what she's gleaned over the first two days of the conference, and her overall takeaways.

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]]> HLTH 2019 Takeouts: Imre’s Kirsty Whelan The MM+M Podcast 00:12:06 In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Kirsty Whelan, SVP strategy and insights, Imre Health, to talk about which sessions she viewed through a patient-experience and wellness lens, what she's gleaned over the first two days of the conference, and her overall takeaways. In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Kirsty Whelan, SVP strategy and insights, Imre Health, to talk about which sessions she viewed through a patient-experience and wellness lens, what she's gleaned over the first two days of the conference, and her overall takeaways. false full 41 tag:soundcloud,2010:tracks/701087188 Episode 35: PatientPoint CEO and PoC3 co-chair Mike Collette Live from the Point of Care Communication Council industry summit, MM&M's Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union.

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]]> Thu, 24 Oct 2019 15:33:20 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Live from the Point of Care Communication Council industry summit, MM&M's Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union.

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]]> Episode 35: PatientPoint CEO and PoC3 co-chair Mike Collette The MM+M Podcast 00:19:10 Live from the Point of Care Communication Council industry summit, MM&M's Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union. Live from the Point of Care Communication Council industry summit, MM&M's Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union. false full 40 tag:soundcloud,2010:tracks/694293196 MM&M Awards recap: Steve Madden and Larry Dobrow MM&M's Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year's big event.

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]]> Fri, 11 Oct 2019 15:57:54 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year's big event.

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]]> MM&M Awards recap: Steve Madden and Larry Dobrow The MM+M Podcast 00:15:41 MM&M's Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year's big event. MM&M's Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year's big event. false full 39 tag:soundcloud,2010:tracks/693375796 Episode 34: Peri Bongiovanni MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac's biomedical marketing program.

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]]> Wed, 9 Oct 2019 18:47:30 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac's biomedical marketing program.

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]]> Episode 34: Peri Bongiovanni The MM+M Podcast 00:20:12 MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac's biomedical marketing program. MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac's biomedical marketing program. false full 38 tag:soundcloud,2010:tracks/689993596 Episode 33: Doximity's Nate Gross MM&M"s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity's growth and how the company became an invaluable part of most physicians' professional lives.

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]]> Wed, 2 Oct 2019 15:53:48 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M"s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity's growth and how the company became an invaluable part of most physicians' professional lives.

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]]> Episode 33: Doximity's Nate Gross The MM+M Podcast 00:28:43 MM&M"s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity's growth and how the company became an invaluable part of most physicians' professional lives. MM&M"s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity's growth and how the company became an invaluable part of most physicians' professional lives. false full 37 tag:soundcloud,2010:tracks/689023642 Episode 32: Guy Kawasaki Episode 32: Guy Kawasaki by The MM+M Podcast

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]]> Tue, 1 Oct 2019 09:00:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Episode 32: Guy Kawasaki by The MM+M Podcast

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]]> Episode 32: Guy Kawasaki The MM+M Podcast 00:26:44 Episode 32: Guy Kawasaki by The MM+M Podcast Episode 32: Guy Kawasaki by The MM+M Podcast false full 36 tag:soundcloud,2010:tracks/682990898 Episode 30: Bayer's Sebastian Guth Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching their chief marketing officer (CMO) role, a job he held prior to taking his current position.

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]]> Thu, 19 Sep 2019 09:00:16 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching their chief marketing officer (CMO) role, a job he held prior to taking his current position.

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]]> Episode 30: Bayer's Sebastian Guth The MM+M Podcast 00:24:25 Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching their chief marketing officer (CMO) role, a job he held prior to taking his current position. Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching their chief marketing officer (CMO) role, a job he held prior to taking his current position. false full 35 tag:soundcloud,2010:tracks/679562744 Episode 29: Digital Health Coalition's Mark Bard Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies, and gives us a rundown on trends we should keep an eye on later this year and into next.

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]]> Wed, 11 Sep 2019 13:54:47 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies, and gives us a rundown on trends we should keep an eye on later this year and into next.

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]]> Episode 29: Digital Health Coalition's Mark Bard The MM+M Podcast 00:39:47 Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies, and gives us a rundown on trends we should keep an eye on later this year and into next. Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies, and gives us a rundown on trends we should keep an eye on later this year and into next. false full 34 tag:soundcloud,2010:tracks/676251056 Episode 28: Karen Tibbals From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's Marc Iskowitz talks with Karen Tibbals, author and former market researcher for Novartis and Merck whose subsequent ethical and religious education offers her a unique skill set to answer these questions.

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]]> Wed, 4 Sep 2019 15:28:13 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's Marc Iskowitz talks with Karen Tibbals, author and former market researcher for Novartis and Merck whose subsequent ethical and religious education offers her a unique skill set to answer these questions.

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]]> Episode 28: Karen Tibbals The MM+M Podcast 00:27:15 From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's Marc Iskowitz talks with Karen Tibbals, author and former market researcher for Novartis and Merck whose subsequent ethical and religious education offers her a unique skill set to answer these questions. From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's Marc Iskowitz talks with Karen Tibbals, author and former market researcher for Novartis and Merck whose subsequent ethical and religious education offers her a unique skill set to answer these questions. false full 33 tag:soundcloud,2010:tracks/671861588 Episode 27: VMLY&R's Howard Courtemanche and Tom O'Connell VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency.

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]]> Wed, 28 Aug 2019 09:00:26 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency.

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]]> Episode 27: VMLY&R's Howard Courtemanche and Tom O'Connell The MM+M Podcast 00:30:36 VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency. VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency. false full 32 tag:soundcloud,2010:tracks/668646302 Episode 26: Intouch Group's Justin Chase Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma.

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]]> Wed, 21 Aug 2019 09:00:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma.

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]]> Episode 26: Intouch Group's Justin Chase The MM+M Podcast 00:41:02 Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma. Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma. false full 31 tag:soundcloud,2010:tracks/665356394 Episode 25: MM&M's Steve Madden, Larry Dobrow and Marc Iskowitz In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to the future of healthcare marketing. Those columns make their debut this week.

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]]> Tue, 13 Aug 2019 20:42:44 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to the future of healthcare marketing. Those columns make their debut this week.

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]]> Episode 25: MM&M's Steve Madden, Larry Dobrow and Marc Iskowitz The MM+M Podcast 00:16:45 In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to the future of healthcare marketing. Those columns make their debut this week. In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to the future of healthcare marketing. Those columns make their debut this week. false full 30 tag:soundcloud,2010:tracks/662485238 Episode 24: Jane Sarasohn-Kahn Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the latest moves among big pharmacies and insurers? Serial health-econ forecaster Jane Sarasohn-Kahn sorts it all out for MM&M’s Marc Iskowitz on this week’s episode of The MM&M Podcast.

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]]> Wed, 7 Aug 2019 15:23:56 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the latest moves among big pharmacies and insurers? Serial health-econ forecaster Jane Sarasohn-Kahn sorts it all out for MM&M’s Marc Iskowitz on this week’s episode of The MM&M Podcast.

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]]> Episode 24: Jane Sarasohn-Kahn The MM+M Podcast 00:37:49 Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the latest moves among big pharmacies and insurers? Serial health-econ forecaster Jane Sarasohn-Kahn sorts it all out for MM&M’s Marc Iskowitz on this week’s episode of The MM&M Podcast. Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the latest moves among big pharmacies and insurers? Serial health-econ forecaster Jane Sarasohn-Kahn sorts it all out for MM&M’s Marc Iskowitz on this week’s episode of The MM&M Podcast. false full 29 tag:soundcloud,2010:tracks/659066972 Episode 23: Pascale Communications' Georgette Pascale and Christian Rodgers MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls.

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]]> Wed, 31 Jul 2019 15:00:34 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls.

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]]> Episode 23: Pascale Communications' Georgette Pascale and Christian Rodgers The MM+M Podcast 00:36:49 MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls. MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls. false full 28 tag:soundcloud,2010:tracks/655427567 Episode 22: Novo Nordisk's Amy West Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are wading deeper into the tech space: clinical trials, partnering with startups and data privacy.

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]]> Wed, 24 Jul 2019 09:00:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are wading deeper into the tech space: clinical trials, partnering with startups and data privacy.

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]]> Episode 22: Novo Nordisk's Amy West The MM+M Podcast 00:42:20 Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are wading deeper into the tech space: clinical trials, partnering with startups and data privacy. Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are wading deeper into the tech space: clinical trials, partnering with startups and data privacy. false full 27 tag:soundcloud,2010:tracks/652119926 Episode 21: Brick City Greenhouse's Renee Wills Continuing the theme of this month’s issue — Agency 100 — Marc Iskowitz speaks to Renee Wills, client lead and cofounder for A100 member Brick City Greenhouse about the firm’s virtual work style, how the agency model is evolving and what her network-to-indie career path says about the state of the agency world.

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]]> Wed, 17 Jul 2019 09:00:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Continuing the theme of this month’s issue — Agency 100 — Marc Iskowitz speaks to Renee Wills, client lead and cofounder for A100 member Brick City Greenhouse about the firm’s virtual work style, how the agency model is evolving and what her network-to-indie career path says about the state of the agency world.

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]]> Episode 21: Brick City Greenhouse's Renee Wills The MM+M Podcast 00:33:49 Continuing the theme of this month’s issue — Agency 100 — Marc Iskowitz speaks to Renee Wills, client lead and cofounder for A100 member Brick City Greenhouse about the firm’s virtual work style, how the agency model is evolving and what her network-to-indie career path says about the state of the agency world. Continuing the theme of this month’s issue — Agency 100 — Marc Iskowitz speaks to Renee Wills, client lead and cofounder for A100 member Brick City Greenhouse about the firm’s virtual work style, how the agency model is evolving and what her network-to-indie career path says about the state of the agency world. false full 26 tag:soundcloud,2010:tracks/648765116 Episode 20: Agency 100 with MM&M's Marc Iskowitz & Larry Dobrow As the 2019 Agency 100 makes its online debut, co-hosts Marc Iskowitz and Larry Dobrow sit down to unpack the content package from this much-anticipated issue. The two editors take listeners behind the scenes to share trends, anecdotes and observations accumulated from their years assembling this bellwether body of in-depth reporting.

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]]> Tue, 9 Jul 2019 20:12:22 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ As the 2019 Agency 100 makes its online debut, co-hosts Marc Iskowitz and Larry Dobrow sit down to unpack the content package from this much-anticipated issue. The two editors take listeners behind the scenes to share trends, anecdotes and observations accumulated from their years assembling this bellwether body of in-depth reporting.

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]]> Episode 20: Agency 100 with MM&M's Marc Iskowitz & Larry Dobrow The MM+M Podcast 00:31:09 As the 2019 Agency 100 makes its online debut, co-hosts Marc Iskowitz and Larry Dobrow sit down to unpack the content package from this much-anticipated issue. The two editors take listeners behind the scenes to share trends, anecdotes and observations accumulated from their years assembling this bellwether body of in-depth reporting. As the 2019 Agency 100 makes its online debut, co-hosts Marc Iskowitz and Larry Dobrow sit down to unpack the content package from this much-anticipated issue. The two editors take listeners behind the scenes to share trends, anecdotes and observations accumulated from their years assembling this bellwether body of in-depth reporting. false full 25 tag:soundcloud,2010:tracks/641852904 Episode 19: Otsuka's April Mitchell Following the close of Monday's live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsuka, for a debrief. Mitchell shared her thoughts on the quality of the submissions for this year's awards, the overall state of work in the industry, and the implications of innovations like voice tech and digital therapeutics for pharma marketers.

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]]> Tue, 25 Jun 2019 18:01:04 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Following the close of Monday's live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsuka, for a debrief. Mitchell shared her thoughts on the quality of the submissions for this year's awards, the overall state of work in the industry, and the implications of innovations like voice tech and digital therapeutics for pharma marketers.

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]]> Episode 19: Otsuka's April Mitchell The MM+M Podcast 00:27:34 Following the close of Monday's live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsuka, for a debrief. Mitchell shared her thoughts on the quality of the submissions for this year's awards, the overall state of work in the industry, and the implications of innovations like voice tech and digital therapeutics for pharma marketers. Following the close of Monday's live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsuka, for a debrief. Mitchell shared her thoughts on the quality of the submissions for this year's awards, the overall state of work in the industry, and the implications of innovations like voice tech and digital therapeutics for pharma marketers. false full 24 tag:soundcloud,2010:tracks/638704158 Episode 18: MM&M's Stephen Madden MM&M's Marc Iskowitz interviews MM&M editor-in-chief Steve Madden, who is reporting from Cannes this week. The two take a deep dive into the winning work at the Lions Health awards, including McCann Health Shanghai’s Breath of Life initiative for GSK — the first recipient of a pharma Grand Prix since 2016 — as well as its counterpart on the health and wellness side, IKEA’s Thisables effort by McCann Tel Aviv. Madden also shares his thoughts on the significance of those wins for the healthcare industry and reflects on his last few days in the Cote d'Azur — a “tough” assignment for any reporter.

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]]> Wed, 19 Jun 2019 09:00:09 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M's Marc Iskowitz interviews MM&M editor-in-chief Steve Madden, who is reporting from Cannes this week. The two take a deep dive into the winning work at the Lions Health awards, including McCann Health Shanghai’s Breath of Life initiative for GSK — the first recipient of a pharma Grand Prix since 2016 — as well as its counterpart on the health and wellness side, IKEA’s Thisables effort by McCann Tel Aviv. Madden also shares his thoughts on the significance of those wins for the healthcare industry and reflects on his last few days in the Cote d'Azur — a “tough” assignment for any reporter.

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]]> Episode 18: MM&M's Stephen Madden The MM+M Podcast 00:26:37 MM&M's Marc Iskowitz interviews MM&M editor-in-chief Steve Madden, who is reporting from Cannes this week. The two take a deep dive into the winning work at the Lions Health awards, including McCann Health Shanghai’s Breath of Life initiative for GSK — the first recipient of a pharma Grand Prix since 2016 — as well as its counterpart on the health and wellness side, IKEA’s Thisables effort by McCann Tel Aviv. Madden also shares his thoughts on the significance of those wins for the healthcare industry and reflects on his last few days in the Cote d'Azur — a “tough” assignment for any reporter. MM&M's Marc Iskowitz interviews MM&M editor-in-chief Steve Madden, who is reporting from Cannes this week. The two take a deep dive into the winning work at the Lions Health awards, including McCann Health Shanghai’s Breath of Life initiative for GSK — the first recipient of a pharma Grand Prix since 2016 — as well as its counterpart on the health and wellness side, IKEA’s Thisables effort by McCann Tel Aviv. Madden also shares his thoughts on the significance of those wins for the healthcare industry and reflects on his last few days in the Cote d'Azur — a “tough” assignment for any reporter. false full 23 tag:soundcloud,2010:tracks/638568240 Cannes Takeout - McCann Health's Matt Eastwood and Wendy Chan "Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the idea came about and what the win means for not only the agency but the industry as a whole.

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]]> Tue, 18 Jun 2019 15:55:02 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ "Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the idea came about and what the win means for not only the agency but the industry as a whole.

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]]> Cannes Takeout - McCann Health's Matt Eastwood and Wendy Chan The MM+M Podcast 00:15:51 "Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the idea came about and what the win means for not only the agency but the industry as a whole. "Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the idea came about and what the win means for not only the agency but the industry as a whole. false full 22 tag:soundcloud,2010:tracks/638029110 Cannes Takeout - Klick Health's Rich Levy MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what's like being on a Cannes jury, his feelings on technology's impact on creativity, how his new job at Klick is going and why people who work for him need to be willing to fail.

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]]> Mon, 17 Jun 2019 15:21:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what's like being on a Cannes jury, his feelings on technology's impact on creativity, how his new job at Klick is going and why people who work for him need to be willing to fail.

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]]> Cannes Takeout - Klick Health's Rich Levy The MM+M Podcast 00:13:49 MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what's like being on a Cannes jury, his feelings on technology's impact on creativity, how his new job at Klick is going and why people who work for him need to be willing to fail. MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what's like being on a Cannes jury, his feelings on technology's impact on creativity, how his new job at Klick is going and why people who work for him need to be willing to fail. false full 21 tag:soundcloud,2010:tracks/635528088 Episode 17: Luminary Labs' Sara Holoubek Sara Holoubek, CEO of Luminary Labs, joins the podcast fresh off a panel she led at last week's Hall of Femme event on changes that can prevent employee burnout. She explains why the panel, during which she discussed the decision to move her firm to a 40-hour work week, elicited some strong reaction. Holoubek also talks about research she conducted on how offices are becoming more "human centered," and how that differs from female friendly, and shares an approach to making workplaces less stressful environments for tomorrow’s leaders.

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]]> Wed, 12 Jun 2019 13:13:32 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Sara Holoubek, CEO of Luminary Labs, joins the podcast fresh off a panel she led at last week's Hall of Femme event on changes that can prevent employee burnout. She explains why the panel, during which she discussed the decision to move her firm to a 40-hour work week, elicited some strong reaction. Holoubek also talks about research she conducted on how offices are becoming more "human centered," and how that differs from female friendly, and shares an approach to making workplaces less stressful environments for tomorrow’s leaders.

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]]> Episode 17: Luminary Labs' Sara Holoubek The MM+M Podcast 00:31:26 Sara Holoubek, CEO of Luminary Labs, joins the podcast fresh off a panel she led at last week's Hall of Femme event on changes that can prevent employee burnout. She explains why the panel, during which she discussed the decision to move her firm to a 40-hour work week, elicited some strong reaction. Holoubek also talks about research she conducted on how offices are becoming more "human centered," and how that differs from female friendly, and shares an approach to making workplaces less stressful environments for tomorrow’s leaders. Sara Holoubek, CEO of Luminary Labs, joins the podcast fresh off a panel she led at last week's Hall of Femme event on changes that can prevent employee burnout. She explains why the panel, during which she discussed the decision to move her firm to a 40-hour work week, elicited some strong reaction. Holoubek also talks about research she conducted on how offices are becoming more "human centered," and how that differs from female friendly, and shares an approach to making workplaces less stressful environments for tomorrow’s leaders. false full 20 tag:soundcloud,2010:tracks/632204259 Episode 16: IQVIA's Michael Kleinrock What can data tell us about the opioid crisis? IQVIA’s Michael Kleinrock, who trained as a journalist and is now a research director at the firm’s Institute for Human Data Science, joins us from the floor of the BIO convention, taking place in Philadelphia this week, to discuss a panel he moderated on solutions to curbing the epidemic. Kleinrock theorizes as to why neither prescribing patterns (which are at an eight-year low) nor logistics nor current policies have made a dent, as well as the human intersection and need to preserve access amidst the crisis.

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]]> Wed, 5 Jun 2019 17:13:20 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ What can data tell us about the opioid crisis? IQVIA’s Michael Kleinrock, who trained as a journalist and is now a research director at the firm’s Institute for Human Data Science, joins us from the floor of the BIO convention, taking place in Philadelphia this week, to discuss a panel he moderated on solutions to curbing the epidemic. Kleinrock theorizes as to why neither prescribing patterns (which are at an eight-year low) nor logistics nor current policies have made a dent, as well as the human intersection and need to preserve access amidst the crisis.

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]]> Episode 16: IQVIA's Michael Kleinrock The MM+M Podcast 00:31:26 What can data tell us about the opioid crisis? IQVIA’s Michael Kleinrock, who trained as a journalist and is now a research director at the firm’s Institute for Human Data Science, joins us from the floor of the BIO convention, taking place in Philadelphia this week, to discuss a panel he moderated on solutions to curbing the epidemic. Kleinrock theorizes as to why neither prescribing patterns (which are at an eight-year low) nor logistics nor current policies have made a dent, as well as the human intersection and need to preserve access amidst the crisis. What can data tell us about the opioid crisis? IQVIA’s Michael Kleinrock, who trained as a journalist and is now a research director at the firm’s Institute for Human Data Science, joins us from the floor of the BIO convention, taking place in Philadelphia this week, to discuss a panel he moderated on solutions to curbing the epidemic. Kleinrock theorizes as to why neither prescribing patterns (which are at an eight-year low) nor logistics nor current policies have made a dent, as well as the human intersection and need to preserve access amidst the crisis. false full 19 tag:soundcloud,2010:tracks/628050051 Episode 15: inThought Research's Michelle Rivera Just prior to the long Memorial Day weekend, the FDA gave the nod to Novartis gene therapy Zolgensma for one of the leading genetic causes of infant death — spinal muscular atrophy (SMA). The approval also grabbed headlines when Novartis announced the price: $2.1 million. Who better to talk about this than Michelle Rivera, an analyst with inThought Research who did her PhD in SMA. Rivera speaks with Marc Iskowitz about the pathophysiology of the disease, the SMA drug pipeline and how payers may react to what is the most expensive single-dose drug ever.

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]]> Wed, 29 May 2019 09:00:17 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Just prior to the long Memorial Day weekend, the FDA gave the nod to Novartis gene therapy Zolgensma for one of the leading genetic causes of infant death — spinal muscular atrophy (SMA). The approval also grabbed headlines when Novartis announced the price: $2.1 million. Who better to talk about this than Michelle Rivera, an analyst with inThought Research who did her PhD in SMA. Rivera speaks with Marc Iskowitz about the pathophysiology of the disease, the SMA drug pipeline and how payers may react to what is the most expensive single-dose drug ever.

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]]> Episode 15: inThought Research's Michelle Rivera The MM+M Podcast 00:30:34 Just prior to the long Memorial Day weekend, the FDA gave the nod to Novartis gene therapy Zolgensma for one of the leading genetic causes of infant death — spinal muscular atrophy (SMA). The approval also grabbed headlines when Novartis announced the price: $2.1 million. Who better to talk about this than Michelle Rivera, an analyst with inThought Research who did her PhD in SMA. Rivera speaks with Marc Iskowitz about the pathophysiology of the disease, the SMA drug pipeline and how payers may react to what is the most expensive single-dose drug ever. Just prior to the long Memorial Day weekend, the FDA gave the nod to Novartis gene therapy Zolgensma for one of the leading genetic causes of infant death — spinal muscular atrophy (SMA). The approval also grabbed headlines when Novartis announced the price: $2.1 million. Who better to talk about this than Michelle Rivera, an analyst with inThought Research who did her PhD in SMA. Rivera speaks with Marc Iskowitz about the pathophysiology of the disease, the SMA drug pipeline and how payers may react to what is the most expensive single-dose drug ever. false full 18 tag:soundcloud,2010:tracks/624387219 Episode 14: Seqster's Ardy Arianpour Has Seqster discovered the holy grail of interoperability? The San Diego-based startup has developed a tool that pulls health data from multiple EHRs, connecting the fragmented pipes of healthcare. In this episode, Marc talks with Ardy Arianpour, CEO and cofounder of Seqster, about how his team happened upon a solution to a problem that has stumped the likes of Microsoft, Google and Apple.

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]]> Wed, 22 May 2019 09:00:17 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Has Seqster discovered the holy grail of interoperability? The San Diego-based startup has developed a tool that pulls health data from multiple EHRs, connecting the fragmented pipes of healthcare. In this episode, Marc talks with Ardy Arianpour, CEO and cofounder of Seqster, about how his team happened upon a solution to a problem that has stumped the likes of Microsoft, Google and Apple.

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]]> Episode 14: Seqster's Ardy Arianpour The MM+M Podcast 00:38:27 Has Seqster discovered the holy grail of interoperability? The San Diego-based startup has developed a tool that pulls health data from multiple EHRs, connecting the fragmented pipes of healthcare. In this episode, Marc talks with Ardy Arianpour, CEO and cofounder of Seqster, about how his team happened upon a solution to a problem that has stumped the likes of Microsoft, Google and Apple. Has Seqster discovered the holy grail of interoperability? The San Diego-based startup has developed a tool that pulls health data from multiple EHRs, connecting the fragmented pipes of healthcare. In this episode, Marc talks with Ardy Arianpour, CEO and cofounder of Seqster, about how his team happened upon a solution to a problem that has stumped the likes of Microsoft, Google and Apple. false full 17 tag:soundcloud,2010:tracks/620656239 Episode 13: TBWA\WorldHealth's Sharon Callahan Sharon Callahan, CEO of TBWA\WorldHealth and chief client officer of the Omnicom Health Group, joined MM&M senior editor Larry Dobrow to discuss the state of the network-agency union and industry diversity. She also weighs in on the hazards that come with HHS' new rule on the disclosure of pricing information in TV ads.

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]]> Wed, 15 May 2019 09:00:19 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Sharon Callahan, CEO of TBWA\WorldHealth and chief client officer of the Omnicom Health Group, joined MM&M senior editor Larry Dobrow to discuss the state of the network-agency union and industry diversity. She also weighs in on the hazards that come with HHS' new rule on the disclosure of pricing information in TV ads.

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]]> Episode 13: TBWA\WorldHealth's Sharon Callahan The MM+M Podcast 00:34:58 Sharon Callahan, CEO of TBWA\WorldHealth and chief client officer of the Omnicom Health Group, joined MM&M senior editor Larry Dobrow to discuss the state of the network-agency union and industry diversity. She also weighs in on the hazards that come with HHS' new rule on the disclosure of pricing information in TV ads. Sharon Callahan, CEO of TBWA\WorldHealth and chief client officer of the Omnicom Health Group, joined MM&M senior editor Larry Dobrow to discuss the state of the network-agency union and industry diversity. She also weighs in on the hazards that come with HHS' new rule on the disclosure of pricing information in TV ads. false full 16 tag:soundcloud,2010:tracks/618101556 Episode 12: Digital Therapeutics Alliance's Megan Coder Recorded live from the MM&M Transforming Healthcare conference at the Edison Ballroom in midtown Manhattan, this episode of the podcast features Megan Coder, executive director of the Digital Therapeutics Alliance. She and Marc talk about which are the leading firms in digital therapeutics, what the relationship is between DTx firms and pharma/payers, and how those in the discipline are using RWE studies to prove their value.

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]]> Thu, 9 May 2019 15:48:20 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Recorded live from the MM&M Transforming Healthcare conference at the Edison Ballroom in midtown Manhattan, this episode of the podcast features Megan Coder, executive director of the Digital Therapeutics Alliance. She and Marc talk about which are the leading firms in digital therapeutics, what the relationship is between DTx firms and pharma/payers, and how those in the discipline are using RWE studies to prove their value.

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]]> Episode 12: Digital Therapeutics Alliance's Megan Coder The MM+M Podcast 00:23:18 Recorded live from the MM&M Transforming Healthcare conference at the Edison Ballroom in midtown Manhattan, this episode of the podcast features Megan Coder, executive director of the Digital Therapeutics Alliance. She and Marc talk about which are the leading firms in digital therapeutics, what the relationship is between DTx firms and pharma/payers, and how those in the discipline are using RWE studies to prove their value. Recorded live from the MM&M Transforming Healthcare conference at the Edison Ballroom in midtown Manhattan, this episode of the podcast features Megan Coder, executive director of the Digital Therapeutics Alliance. She and Marc talk about which are the leading firms in digital therapeutics, what the relationship is between DTx firms and pharma/payers, and how those in the discipline are using RWE studies to prove their value. false full 15 tag:soundcloud,2010:tracks/614217201 Episode 11: Ogilvy Health's Andrew Schirmer Long-time agency boss Andrew Schirmer, who’s about a year into his latest role as CEO of Ogilvy Health, stopped by to talk with Larry and Marc about the WPP shop’s integration with Ogilvy and where health fits into the holding company’s three-year turnaround plan. In this wide-ranging interview, Schirmer also spoke candidly about the state of DTC advertising, his top picks for standout creative and the involvement of agencies in public health.

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]]> Wed, 1 May 2019 17:23:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Long-time agency boss Andrew Schirmer, who’s about a year into his latest role as CEO of Ogilvy Health, stopped by to talk with Larry and Marc about the WPP shop’s integration with Ogilvy and where health fits into the holding company’s three-year turnaround plan. In this wide-ranging interview, Schirmer also spoke candidly about the state of DTC advertising, his top picks for standout creative and the involvement of agencies in public health.

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]]> Episode 11: Ogilvy Health's Andrew Schirmer The MM+M Podcast 00:38:42 Long-time agency boss Andrew Schirmer, who’s about a year into his latest role as CEO of Ogilvy Health, stopped by to talk with Larry and Marc about the WPP shop’s integration with Ogilvy and where health fits into the holding company’s three-year turnaround plan. In this wide-ranging interview, Schirmer also spoke candidly about the state of DTC advertising, his top picks for standout creative and the involvement of agencies in public health. Long-time agency boss Andrew Schirmer, who’s about a year into his latest role as CEO of Ogilvy Health, stopped by to talk with Larry and Marc about the WPP shop’s integration with Ogilvy and where health fits into the holding company’s three-year turnaround plan. In this wide-ranging interview, Schirmer also spoke candidly about the state of DTC advertising, his top picks for standout creative and the involvement of agencies in public health. false full 14 tag:soundcloud,2010:tracks/610374225 Episode 10: Vivo Agency's Tom Dudnyk We're calling today's episode of The MM&M Podcast "Not Your Father's Dudnyk" during which Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Transforming Healthcare conference panel about the future of value-based reimbursement.

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]]> Tue, 23 Apr 2019 19:59:17 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ We're calling today's episode of The MM&M Podcast "Not Your Father's Dudnyk" during which Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Transforming Healthcare conference panel about the future of value-based reimbursement.

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]]> Episode 10: Vivo Agency's Tom Dudnyk The MM+M Podcast 00:35:03 We're calling today's episode of The MM&M Podcast "Not Your Father's Dudnyk" during which Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Transforming Healthcare conference panel about the future of value-based reimbursement. We're calling today's episode of The MM&M Podcast "Not Your Father's Dudnyk" during which Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Transforming Healthcare conference panel about the future of value-based reimbursement. false full 13 tag:soundcloud,2010:tracks/606439335 Episode 9 - POC3's Karen Newmark Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (POC3), about how she’s working to restore advertiser confidence in the POC channel, the recent infusion of media buyers to the group’s membership, and new verification and validation standards coming out in May.

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]]> Wed, 17 Apr 2019 09:00:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (POC3), about how she’s working to restore advertiser confidence in the POC channel, the recent infusion of media buyers to the group’s membership, and new verification and validation standards coming out in May.

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]]> Episode 9 - POC3's Karen Newmark The MM+M Podcast 00:30:42 Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (POC3), about how she’s working to restore advertiser confidence in the POC channel, the recent infusion of media buyers to the group’s membership, and new verification and validation standards coming out in May. Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (POC3), about how she’s working to restore advertiser confidence in the POC channel, the recent infusion of media buyers to the group’s membership, and new verification and validation standards coming out in May. false full 12 tag:soundcloud,2010:tracks/603534651 Episode 8 - HCB Health's Nancy Beesley MM&M’s Alison Kanski and Marc Iskowitz speak with Nancy Beesley, president and founding partner of HCB Health, about what Tuesday’s spin-off of eye-care client Alcon from Novartis means for her agency, building out Austin’s budding med-comms industry, and how the ex-Long Islander has adjusted to life in the Southwest.

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]]> Wed, 10 Apr 2019 09:00:14 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ MM&M’s Alison Kanski and Marc Iskowitz speak with Nancy Beesley, president and founding partner of HCB Health, about what Tuesday’s spin-off of eye-care client Alcon from Novartis means for her agency, building out Austin’s budding med-comms industry, and how the ex-Long Islander has adjusted to life in the Southwest.

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]]> Episode 8 - HCB Health's Nancy Beesley The MM+M Podcast 00:30:23 MM&M’s Alison Kanski and Marc Iskowitz speak with Nancy Beesley, president and founding partner of HCB Health, about what Tuesday’s spin-off of eye-care client Alcon from Novartis means for her agency, building out Austin’s budding med-comms industry, and how the ex-Long Islander has adjusted to life in the Southwest. MM&M’s Alison Kanski and Marc Iskowitz speak with Nancy Beesley, president and founding partner of HCB Health, about what Tuesday’s spin-off of eye-care client Alcon from Novartis means for her agency, building out Austin’s budding med-comms industry, and how the ex-Long Islander has adjusted to life in the Southwest. false full 11 tag:soundcloud,2010:tracks/600317388 Episode 7 - Voiceover actors Joey Schaljo and Debbie Irwin You’ve heard them on countless pharma DTC ads. But who are the people behind the voices? We find out on this week’s episode of The MM&M Podcast, which features veteran voiceover actors Joey Schaljo and Debbie Irwin. The two women, who are friends in real life, talk about how they broke into the industry, why pharma is such a competitive space to work in and what some of the biggest challenges are that they face in their jobs.

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]]> Thu, 4 Apr 2019 09:00:02 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ You’ve heard them on countless pharma DTC ads. But who are the people behind the voices? We find out on this week’s episode of The MM&M Podcast, which features veteran voiceover actors Joey Schaljo and Debbie Irwin. The two women, who are friends in real life, talk about how they broke into the industry, why pharma is such a competitive space to work in and what some of the biggest challenges are that they face in their jobs.

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]]> Episode 7 - Voiceover actors Joey Schaljo and Debbie Irwin The MM+M Podcast 00:39:20 You’ve heard them on countless pharma DTC ads. But who are the people behind the voices? We find out on this week’s episode of The MM&M Podcast, which features veteran voiceover actors Joey Schaljo and Debbie Irwin. The two women, who are friends in real life, talk about how they broke into the industry, why pharma is such a competitive space to work in and what some of the biggest challenges are that they face in their jobs. You’ve heard them on countless pharma DTC ads. But who are the people behind the voices? We find out on this week’s episode of The MM&M Podcast, which features veteran voiceover actors Joey Schaljo and Debbie Irwin. The two women, who are friends in real life, talk about how they broke into the industry, why pharma is such a competitive space to work in and what some of the biggest challenges are that they face in their jobs. false full 10 tag:soundcloud,2010:tracks/592523910 Episode 6 - Bayer's Priscilla Beal Is pharma a good partner for health tech startups? This week’s guest on the MM&M Podcast, Priscilla Beal, certainly thinks so. Beal, who heads up Bayer’s US healthcare innovation team, tells us about specific digital health programs in pharma’s open-innovation ecosystem. She also previews her keynote at the upcoming MM&M Transforming Healthcare conference.

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]]> Tue, 19 Mar 2019 15:40:29 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Is pharma a good partner for health tech startups? This week’s guest on the MM&M Podcast, Priscilla Beal, certainly thinks so. Beal, who heads up Bayer’s US healthcare innovation team, tells us about specific digital health programs in pharma’s open-innovation ecosystem. She also previews her keynote at the upcoming MM&M Transforming Healthcare conference.

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]]> Episode 6 - Bayer's Priscilla Beal The MM+M Podcast 00:25:51 Is pharma a good partner for health tech startups? This week’s guest on the MM&M Podcast, Priscilla Beal, certainly thinks so. Beal, who heads up Bayer’s US healthcare innovation team, tells us about specific digital health programs in pharma’s open-innovation ecosystem. She also previews her keynote at the upcoming MM&M Transforming Healthcare conference. Is pharma a good partner for health tech startups? This week’s guest on the MM&M Podcast, Priscilla Beal, certainly thinks so. Beal, who heads up Bayer’s US healthcare innovation team, tells us about specific digital health programs in pharma’s open-innovation ecosystem. She also previews her keynote at the upcoming MM&M Transforming Healthcare conference. false full 9 tag:soundcloud,2010:tracks/588938205 SXSW Takeout - Evidence for Action's Erin Hagan In our third mini episode recorded at South by Southwest, Erin Hagan, deputy director of Evidence for Action, talks to Larry Dobrow about the work her organization does in the area of research funding, some effective techniques for building relationships, and providing backing for research of contentious topics like gun violence and immigration policy.

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]]> Tue, 12 Mar 2019 15:28:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In our third mini episode recorded at South by Southwest, Erin Hagan, deputy director of Evidence for Action, talks to Larry Dobrow about the work her organization does in the area of research funding, some effective techniques for building relationships, and providing backing for research of contentious topics like gun violence and immigration policy.

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]]> SXSW Takeout - Evidence for Action's Erin Hagan The MM+M Podcast 00:11:37 In our third mini episode recorded at South by Southwest, Erin Hagan, deputy director of Evidence for Action, talks to Larry Dobrow about the work her organization does in the area of research funding, some effective techniques for building relationships, and providing backing for research of contentious topics like gun violence and immigration policy. In our third mini episode recorded at South by Southwest, Erin Hagan, deputy director of Evidence for Action, talks to Larry Dobrow about the work her organization does in the area of research funding, some effective techniques for building relationships, and providing backing for research of contentious topics like gun violence and immigration policy. false full 8 tag:soundcloud,2010:tracks/588568131 SXSW Takeout - Entrepreneur Bill Rancic In our second mini episode recorded at South by Southwest, Larry Dobrow chats with entrepreneur Bill Rancic about his involvement with Astellas Oncology and his support of the C3 Prize, what improvements he believes should be made in cancer care, and how he and his wife used their celebrity to advance their cause.

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]]> Mon, 11 Mar 2019 21:05:40 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In our second mini episode recorded at South by Southwest, Larry Dobrow chats with entrepreneur Bill Rancic about his involvement with Astellas Oncology and his support of the C3 Prize, what improvements he believes should be made in cancer care, and how he and his wife used their celebrity to advance their cause.

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]]> SXSW Takeout - Entrepreneur Bill Rancic The MM+M Podcast 00:12:37 In our second mini episode recorded at South by Southwest, Larry Dobrow chats with entrepreneur Bill Rancic about his involvement with Astellas Oncology and his support of the C3 Prize, what improvements he believes should be made in cancer care, and how he and his wife used their celebrity to advance their cause. In our second mini episode recorded at South by Southwest, Larry Dobrow chats with entrepreneur Bill Rancic about his involvement with Astellas Oncology and his support of the C3 Prize, what improvements he believes should be made in cancer care, and how he and his wife used their celebrity to advance their cause. false full 7 tag:soundcloud,2010:tracks/587791359 SXSW Takeout - CMI/Compas' Eugene Lee In this mini episode of the podcast recorded at South by Southwest in Austin, Texas, Larry Dobrow sits down with Eugene Lee, EVP, MD at CMI/Compas, to talk about how the health track at the festival has changed over the years, some emerging trends in healthcare, and what the best way is to experience SXSW.

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]]> Sun, 10 Mar 2019 11:40:21 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In this mini episode of the podcast recorded at South by Southwest in Austin, Texas, Larry Dobrow sits down with Eugene Lee, EVP, MD at CMI/Compas, to talk about how the health track at the festival has changed over the years, some emerging trends in healthcare, and what the best way is to experience SXSW.

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]]> SXSW Takeout - CMI/Compas' Eugene Lee The MM+M Podcast 00:07:21 In this mini episode of the podcast recorded at South by Southwest in Austin, Texas, Larry Dobrow sits down with Eugene Lee, EVP, MD at CMI/Compas, to talk about how the health track at the festival has changed over the years, some emerging trends in healthcare, and what the best way is to experience SXSW. In this mini episode of the podcast recorded at South by Southwest in Austin, Texas, Larry Dobrow sits down with Eugene Lee, EVP, MD at CMI/Compas, to talk about how the health track at the festival has changed over the years, some emerging trends in healthcare, and what the best way is to experience SXSW. false full 6 tag:soundcloud,2010:tracks/585914592 Episode 5 - Cecelia Health's David Weingard Marc and Larry speak with David Weingard, CEO of Cecelia Health, about how digital health is powering pharma's latest patient support paradigm and the panel Weingard is moderating on the future of value-based reimbursement at MM&M's 2019 Transforming Healthcare conference. The guys also get David's take on recent developments in diabetes drugs as well as the Health & MedTech Track at SXSW.

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]]> Wed, 6 Mar 2019 17:54:47 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Marc and Larry speak with David Weingard, CEO of Cecelia Health, about how digital health is powering pharma's latest patient support paradigm and the panel Weingard is moderating on the future of value-based reimbursement at MM&M's 2019 Transforming Healthcare conference. The guys also get David's take on recent developments in diabetes drugs as well as the Health & MedTech Track at SXSW.

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]]> Episode 5 - Cecelia Health's David Weingard The MM+M Podcast 00:27:47 Marc and Larry speak with David Weingard, CEO of Cecelia Health, about how digital health is powering pharma's latest patient support paradigm and the panel Weingard is moderating on the future of value-based reimbursement at MM&M's 2019 Transforming Healthcare conference. The guys also get David's take on recent developments in diabetes drugs as well as the Health & MedTech Track at SXSW. Marc and Larry speak with David Weingard, CEO of Cecelia Health, about how digital health is powering pharma's latest patient support paradigm and the panel Weingard is moderating on the future of value-based reimbursement at MM&M's 2019 Transforming Healthcare conference. The guys also get David's take on recent developments in diabetes drugs as well as the Health & MedTech Track at SXSW. false full 5 tag:soundcloud,2010:tracks/582224124 Episode 4 - Razorfish Health's Tayla Mahmud Marc talks with Tayla Mahmud, EVP, business development at Razorfish Health, about the lack of diversity in drug development and its downstream effects on promotion, as well as her roundtable ("Journey to a diverse boardroom") at MM&M's upcoming Plus One event, and strategies for recruiting and nurturing more diverse leaders.

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]]> Wed, 27 Feb 2019 16:37:47 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Marc talks with Tayla Mahmud, EVP, business development at Razorfish Health, about the lack of diversity in drug development and its downstream effects on promotion, as well as her roundtable ("Journey to a diverse boardroom") at MM&M's upcoming Plus One event, and strategies for recruiting and nurturing more diverse leaders.

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]]> Episode 4 - Razorfish Health's Tayla Mahmud The MM+M Podcast 00:20:32 Marc talks with Tayla Mahmud, EVP, business development at Razorfish Health, about the lack of diversity in drug development and its downstream effects on promotion, as well as her roundtable ("Journey to a diverse boardroom") at MM&M's upcoming Plus One event, and strategies for recruiting and nurturing more diverse leaders. Marc talks with Tayla Mahmud, EVP, business development at Razorfish Health, about the lack of diversity in drug development and its downstream effects on promotion, as well as her roundtable ("Journey to a diverse boardroom") at MM&M's upcoming Plus One event, and strategies for recruiting and nurturing more diverse leaders. false full 4 tag:soundcloud,2010:tracks/578115126 Episode 3 - MM&M's Stephen Madden Marc Iskowitz and Larry Dobrow welcome MM&M’s new editor-in-chief, Stephen Madden, to the fold and interview the new EIC about his role and plans for the brand, highlights from his storied publishing career, and which of Boston’s professional sports teams will be next to win a championship.

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]]> Wed, 20 Feb 2019 05:00:25 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Marc Iskowitz and Larry Dobrow welcome MM&M’s new editor-in-chief, Stephen Madden, to the fold and interview the new EIC about his role and plans for the brand, highlights from his storied publishing career, and which of Boston’s professional sports teams will be next to win a championship.

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]]> Episode 3 - MM&M's Stephen Madden The MM+M Podcast 00:25:26 Marc Iskowitz and Larry Dobrow welcome MM&M’s new editor-in-chief, Stephen Madden, to the fold and interview the new EIC about his role and plans for the brand, highlights from his storied publishing career, and which of Boston’s professional sports teams will be next to win a championship. Marc Iskowitz and Larry Dobrow welcome MM&M’s new editor-in-chief, Stephen Madden, to the fold and interview the new EIC about his role and plans for the brand, highlights from his storied publishing career, and which of Boston’s professional sports teams will be next to win a championship. false full 3 tag:soundcloud,2010:tracks/570033813 Episode 2 - Healix's Jeff Erb Jeff Erb, president of the global healthcare media agency Healix, chatted with MM&M editors Marc Iskowitz and Larry Dobrow about his experience in music and film, what it means for Healix now that it's joined the POC3, and where he sees healthcare marketing going in 2019.

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]]> Wed, 6 Feb 2019 11:00:05 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Jeff Erb, president of the global healthcare media agency Healix, chatted with MM&M editors Marc Iskowitz and Larry Dobrow about his experience in music and film, what it means for Healix now that it's joined the POC3, and where he sees healthcare marketing going in 2019.

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]]> Episode 2 - Healix's Jeff Erb The MM+M Podcast 00:32:46 Jeff Erb, president of the global healthcare media agency Healix, chatted with MM&M editors Marc Iskowitz and Larry Dobrow about his experience in music and film, what it means for Healix now that it's joined the POC3, and where he sees healthcare marketing going in 2019. Jeff Erb, president of the global healthcare media agency Healix, chatted with MM&M editors Marc Iskowitz and Larry Dobrow about his experience in music and film, what it means for Healix now that it's joined the POC3, and where he sees healthcare marketing going in 2019. false full 2 tag:soundcloud,2010:tracks/563490222 Episode 1 - Wunderman Health's Becky Chidester In our first full-length episode, Becky Chidester, CEO of Wunderman Health, joins MM&M editors Marc Iskowitz and Larry Dobrow to discuss the integration with WPP, health’s #MeToo moment, and agency evolution in 2019.

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]]> Wed, 23 Jan 2019 17:59:15 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ In our first full-length episode, Becky Chidester, CEO of Wunderman Health, joins MM&M editors Marc Iskowitz and Larry Dobrow to discuss the integration with WPP, health’s #MeToo moment, and agency evolution in 2019.

Check us out at: mmm-online.com

 

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Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Episode 1 - Wunderman Health's Becky Chidester The MM+M Podcast 00:37:06 In our first full-length episode, Becky Chidester, CEO of Wunderman Health, joins MM&M editors Marc Iskowitz and Larry Dobrow to discuss the integration with WPP, health’s #MeToo moment, and agency evolution in 2019. In our first full-length episode, Becky Chidester, CEO of Wunderman Health, joins MM&M editors Marc Iskowitz and Larry Dobrow to discuss the integration with WPP, health’s #MeToo moment, and agency evolution in 2019. false full 1 tag:soundcloud,2010:tracks/560077044 Teaser Welcome to the new MM&M Podcast! In this teaser, MM&M editors Marc Iskowitz and Larry Dobrow introduce themselves and tell listeners what they can expect to hear in this sure-to-be enlightening and entertaining biweekly look at the world of healthcare marketing.

Go ahead and hit that "subscribe" button, and then come back next week for our first full-length episode.

Music by Lee Rosevere. For more of Lee's music, visit http://happypuppyrecords.ca.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

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To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Wed, 16 Jan 2019 00:00:00 +0000 Bill.Fitzpatrick@haymarketmedia.com (The MM+M Podcast) https://www.mmm-online.com/the-mmm-podcast/ Welcome to the new MM&M Podcast! In this teaser, MM&M editors Marc Iskowitz and Larry Dobrow introduce themselves and tell listeners what they can expect to hear in this sure-to-be enlightening and entertaining biweekly look at the world of healthcare marketing.

Go ahead and hit that "subscribe" button, and then come back next week for our first full-length episode.

Music by Lee Rosevere. For more of Lee's music, visit http://happypuppyrecords.ca.

Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Music: “Deep Reflection” by DP and Triple Scoop Music.


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]]> Teaser The MM+M Podcast 00:01:45 Welcome to the new MM&M Podcast! In this teaser, MM&M editors Marc Iskowitz and Larry Dobrow introduce themselves and tell listeners what they can expect to hear in this sure-to-be enlightening and entertaining biweekly look at the world of healthcare marketing. Go ahead and hit that "subscribe" button, and then come back next week for our first full-length episode. Music by Lee Rosevere. For more of Lee's music, visit http://happypuppyrecords.ca. Welcome to the new MM&M Podcast! In this teaser, MM&M editors Marc Iskowitz and Larry Dobrow introduce themselves and tell listeners what they can expect to hear in this sure-to-be enlightening and entertaining biweekly look at the world of healthcare marketing. Go ahead and hit that "subscribe" button, and then come back next week for our first full-length episode. Music by Lee Rosevere. For more of Lee's music, visit http://happypuppyrecords.ca. false full 0