On Time Collectors Series | Presented By 0260 and The Miami Watch Club

H. Moser Made a DIGITAL Watch… But Why?!

Staydialedin@gmail.com (Lex Borrero) — Thu, 22 Oct 2026 23:30:00 +0000

In this episode of ON TIME, Lex Borrero and CJ sit down with Claudio Terjanian, President of H. Moser & Cie. Americas, to talk about what it really takes to build one of the most respected names in independent watchmaking. They get into what makes H.Moser different, how the brand balances serious watchmaking with a willingness to take risks, and why standing out in today’s watch market requires more than just making a great product. Then CJ puts Claudio on the spot about one of Moser’s most unexpected releases yet: a digital watch?!!!! Why would a brand known for mechanical craftsmanship, traditional watchmaking and high-end finishing make something like this? Claudio explains the thinking behind the release, how it fits into Moser’s identity, and why sometimes challenging what a luxury watch is supposed to be is exactly the point. Subscribe for more collector stories, industry conversations and everything happening in the world of watches. #HMoser #Watches #WatchCollecting #IndependentWatchmaking #LuxuryWatches #OnTime

6 Watch Brands Collectors NEED to Pay Attention to in 2026!

Staydialedin@gmail.com (Lex Borrero) — Thu, 1 Oct 2026 23:29:00 +0000

On this episode of ON TIME, Lex Borrero sits down with Adam Golden of @mentawatches and Jordan Alcolea ahead of Miami’s first Time to Drive event. With more than 50 watch brands and 200+ cars expected, the group breaks down some of the brands they’re most excited to see, including Biver, Serica, Dennison, Zenith, Hanhart, Greubel Forsey and more. To make things interesting, each of them had to choose two brands and explain exactly why collectors should be paying attention. From independent watchmaking and accessible microbrands to legendary names with serious history, this episode is packed with insight into where the watch world is heading and what makes these brands worth watching. Learn more about Time to Drive at https://timetodrivefest.com/

Why Owning MORE Watches Doesn't Make You a Better Collector!

Staydialedin@gmail.com (Lex Borrero) — Thu, 24 Sep 2026 23:30:00 +0000

Most collectors think the more watches you own, the better your collection becomes. But Joey Tejeda has a different perspective. On this episode of ON TIME, Joey from the Miami Watch Club joins Lex to talk about his journey into watches, how his collecting philosophy has evolved, and why the people, relationships, and experiences surrounding the hobby can ultimately matter more than what’s sitting in the watch box. From the watches that started it all to dream pieces like the Rainbow Daytona, Joey breaks down what he’s learned from surrounding himself with serious collectors, and why sometimes having “the most game” has nothing to do with having the most money.

Then we shift into another world Joey knows well: cigars. We talk about what separates a great cigar from an average one, why watches and cigars seem to go hand-in-hand, and why both hobbies ultimately come back to the same philosophy: "buy what you love"

What It REALLY Takes to acquire a Patek Philippe In 2026!

Staydialedin@gmail.com (Lex Borrero) — Thu, 17 Sep 2026 23:30:00 +0000

For some collectors, watches begin as an interest. For Ali, they became a lifelong pursuit. Since the early 2000s, Ali has spent years studying the watch world, building relationships, refining his taste, and learning what it actually takes to collect at the highest level. In this episode of ON TIME, we sit down with Ali to trace that journey, from his earliest experiences with watches like Sector to navigating the world of authorized dealers and developing the kind of relationships that can eventually open the door to brands like Patek Philippe. We talk about what makes a great collector, how patience and reputation play a role in the process, the evolution of the watch market, and why independent watchmakers are becoming an increasingly important part of serious collections. This is a conversation about watches, but also about time, relationships, knowledge, and the years it takes to build a collection with intention. Welcome back to ON TIME!

We Toured JLC: The Hidden History of Luxury Watchmaking

Staydialedin@gmail.com (Lex Borrero) — Thu, 10 Sep 2026 23:35:00 +0000

What happens when you stop looking at watches through a display case and actually step inside the places where some of the most important watches in history were created? For this special episode of ON TIME, Lex and CJ sit down in Germany at the end of Time to Drive Europe to unpack one of their biggest watch trips yet, including visits to Jaeger-LeCoultre and Louis Vuitton’s La Fabrique du Temps. The journey begins at JLC, a manufacture often called the “watchmaker’s watchmaker.” With more than 1,300 calibers developed throughout its history, Jaeger-LeCoultre movements have powered watches from some of the biggest names in watchmaking, including Audemars Piguet and Vacheron Constantin. Lex and CJ explore that history, what they saw inside the manufacture and museum, the resurgence of the Reverso, and the new watch Lex couldn’t leave Europe without. From the hidden history behind JLC movements to modern high watchmaking, collector value, new releases, unexpected pickups and whether these watches actually deserve a place in your collection, this episode is a look at watch culture from inside the manufactures themselves. And after late nights, early mornings, driving across Europe and experiencing it all alongside fellow collectors, Lex and CJ reflect on why Time to Drive is about the people, friendships and experiences collecting creates along the way. Watch the full episode of ON TIME and subscribe to 0260 for more stories from the people, brands and collectors shaping watch culture.

Why Cartier Is the Most Overrated Watch in My Collection...

Staydialedin@gmail.com (Lex Borrero) — Thu, 3 Sep 2026 23:30:00 +0000

In this episode of On Time: A Collector’s Journey, Lex Borrero and CJ sit down with Alessandra, the first female watch collector from the MIA Watch Club to join the podcast, to trace how her perspective on watches completely changed. From once thinking $400–$500 was a lot to spend on a watch to discovering vintage pieces, attending major watch events, navigating the secondary market, and developing her own collecting philosophy, Alessandra shares what pulled her deeper into the watch world. The conversation also explores the growing community of women in watch collecting, the MIA Watch Club Women’s Circle, what women actually look for in watches, and why the relationships surrounding the hobby can become just as meaningful as the watches themselves. And when Alessandra enters the 0260 Hot Seat, things get controversial. From Rolex, Patek Philippe and AP to Piaget and Cartier, she reveals which brands she believes deserve more attention, and which iconic name might be a little overrated. Subscribe to 0260 for more conversations with collectors, watch enthusiasts, industry insiders and the people shaping modern watch culture. #Cartier #WatchCollecting #LuxuryWatches #WatchCollector #Rolex #Piaget #PatekPhilippe #AudemarsPiguet #MIAWatchClub #0260 #OnTime

20 Years Selling Watches Taught Him THIS About Collecting

Staydialedin@gmail.com (Lex Borrero) — Thu, 3 Sep 2026 23:30:00 +0000

After more than 20 years in the watch business, Rocky has learned that the price on a watch, or the name on the dial, doesn’t always tell you what it’s actually worth to a collector. In this episode of ON TIME: A Collector’s Journey, Lex Borrero and CJ sit down with Rocky, longtime watch professional, MIA Watch Club member, and collector of more than **170 watches**, to unpack a career that started almost by accident and eventually became a life dedicated to horology. Rocky takes us from selling jewelry and his first Citizen to studying watchmaking, working around some of the biggest names in the industry, and developing a completely different philosophy on how to buy and collect watches. Along the way, the conversation gets into **price vs. value**, movements vs. design, affordable watches vs. high horology, independent brands, chronographs, vintage pieces, and why collectors should understand what they're actually paying for instead of simply chasing a logo or the latest hype. And despite owning more than 170 watches today, one of the pieces that means the most to Rocky is still the scratched-up Citizen that helped start the entire journey. The guys also get into the current state of Audemars Piguet, why vintage AP continues to inspire collectors, accessible independent watchmaking, and some of the unusual pieces Rocky has added to a collection that refuses to fit into one category. Subscribe to 0260 for more episodes of ON TIME featuring collectors, watchmakers, industry veterans, and the people shaping modern watch culture. #WatchCollecting #LuxuryWatches #WatchCollector #AudemarsPiguet #Rolex #Omega #Citizen #Horology #MIAWatchClub #0260 #OnTime

The Watch Brand Serious Collectors Can’t Ignore IN 2026!

Staydialedin@gmail.com (Lex Borrero) — Thu, 27 Aug 2026 23:30:00 +0000

Christopher Ward went from a brand many collectors overlooked to creating a watch that sold out in just two hours and changed the trajectory of the company. In this special live episode of On Time, Lex Borrero and CJ sit down with Mike Pearson of Christopher Ward at Miami Watch Club to talk about the rise of the brand, the success of the Bel Canto, and why more serious collectors are beginning to pay attention. Mike takes us through his own journey into watches, what brought him to Christopher Ward after nearly two decades in the industry, and why he believes community has become one of the brand’s biggest advantages. They also break down the Bel Canto, the chiming watch that introduced Christopher Ward to an entirely new audience, sold its first 300 pieces in two hours, and helped put the brand on the map. From there, the conversation gets into in-house movements, the C12 Loco, Christopher Ward’s direct-to-consumer model, its growing showroom strategy across North America, and what could be coming next. And after the success of the Miami Watch Club × Christopher Ward Bel Canto, Lex asks the question everyone wants answered: From first-time collectors to people with serious collections, this conversation is about what happens when great watchmaking, design and community come together, regardless of the name on the dial. Subscribe to On Time for more conversations with the collectors, watchmakers, founders and personalities shaping modern watch culture. #ChristopherWard #BelCanto #WatchCollecting #Watches #MiamiWatchClub #OnTime #0260

Great Watches vs. The RIGHT Watch: A Collector’s Guide

Staydialedin@gmail.com (Lex Borrero) — Thu, 20 Aug 2026 23:30:00 +0000

This week on On Time: A Collector’s Journey, Cyrus Ramsey returns for a conversation that goes beyond which watches to buy and gets into a much harder question: How do collectors actually develop taste? For Cyrus, a great watch isn’t automatically the right watch. Sitting down with Lex and CJ, Cyrus walks through the evolution of his collection from the Swatch he wanted as a kid and his first Rolex GMT to discovering independent watchmaking and pieces from brands like F.P. Journe, Parmigiani Fleurier, and Gaga Laboratorio. But the watches themselves only tell part of the story. Cyrus explains why design, color, proportion, comfort, and personal style often matter more to him than specifications or what the rest of the watch world considers desirable. His philosophy is simple: you can recognize that a watch is brilliantly designed without believing it belongs in your collection. The conversation also explores the role of collector communities, independent watch brands, collaborations, cars, art, fashion, and design in shaping personal taste, and why the most interesting collections often reveal something about the person who built them. If you collect watches, cars, art, design, or anything you genuinely care about, this episode is ultimately about learning to collect with intention. In this episode: - How collectors develop their personal taste - How to choose the right watch for you - Why a great watch can still be the wrong watch - Design vs. movement when buying a watch - Why color, proportion and comfort matter - The problem with buying watches for other people’s approval - Cyrus Ramsey’s watch collection and collecting philosophy - Rolex, F.P. Journe, Parmigiani Fleurier and independent watches - How community influences collecting - Watches, Porsche, Ferrari, art and design - Why the excitement of collecting should never disappear Subscribe for more conversations with the people shaping modern collector culture across watches, cars, design, art and beyond. #WatchCollecting #WatchCollector #LuxuryWatches #IndependentWatches #WatchDesign #Collectors #FPJourne #ParmigianiFleurier #Rolex #OnTime

Why The MIA Watch Club Is Dividing Watch Collectors...

Staydialedin@gmail.com (Lex Borrero) — Thu, 13 Aug 2026 23:30:00 +0000

What does a watch club actually offer beyond talking about watches? And why are collector communities becoming such an important part of modern watch culture? In this episode of ON TIME, Lex Borrero sits down with CJ, founder of MIA Watch Club, and board member Cyrus Ramsey for an unfiltered conversation about how MIA Watch Club started, why it continues to grow, and the friendships, experiences, and opportunities that have emerged from bringing watch collectors together. But building a community of hundreds of passionate collectors comes with challenges. The conversation gets into the criticism surrounding paid watch clubs, why MIA Watch Club introduced a membership structure, the real costs behind producing events and experiences, and the difficulty of building a community filled with successful people, strong personalities, and very different opinions. But watches are only part of the story. The conversation explores how the community expanded into Time to Drive, where watch collecting and automotive culture collide through road trips, travel, cars, design, food, and shared experiences. Those trips ultimately helped inspire something even bigger: the upcoming Time to Drive Festival in Miami, bringing the worlds of watches and cars together at a completely new scale. WATCH BRANDS DISCUSSED: Christopher Ward https://www.christopherward.com/ TUDOR https://www.tudorwatch.com/ Gagà Milano https://www.gagamilano.com/ Lesablier https://www.lesablierwatches.com/ Subscribe for more conversations from the world of watches, cars, collectors, independent watchmaking, automotive culture, and the stories behind the things we choose to collect.

Why Nobody Combined Cars & Watches... Until NOW!

Staydialedin@gmail.com (Lex Borrero) — Thu, 6 Aug 2026 23:30:00 +0000

What happens when the worlds of luxury watches and collector cars collide? For years, watch collecting and automotive culture have existed side by side, yet no one has truly brought the two communities together in a meaningful way. In this episode of ON TIME, Lex Borrero sits down with entrepreneur, collector, and Time to Drive cofounder Perri Dash to discuss the journey behind one of the most ambitious collector experiences ever created. From driving the legendary roads of Germany and Switzerland to exclusive visits inside some of the world's most respected watch manufacturers, Time to Drive has become much more than a luxury travel experience. It's a community built around craftsmanship, design, engineering, and the people who appreciate them. The conversation explores why modern collectors are searching for more than products, how watches and cars share the same emotional DNA, and why experiences, not transactions, are shaping the future of luxury culture. The episode also gives the first in depth look at the upcoming Time to Drive Festival, the first event of its kind to unite world class automobiles, independent watchmakers, luxury watch brands, collectors, tastemakers, and automotive enthusiasts under one roof in Miami. Whether you're passionate about Porsche, Ferrari, Mercedes Benz, JDM culture, independent watchmaking, Rolex, Tudor, Seiko, H. Moser, or simply appreciate incredible craftsmanship and design, this conversation offers a unique perspective on where both industries are heading next. If you believe collecting is about stories, friendships, community, and unforgettable experiences, not just ownership, this episode is for you. Subscribe to ON TIME for weekly conversations exploring luxury watches, independent watchmaking, collector culture, automotive history, Porsche, Ferrari, horology, design, craftsmanship, and the people shaping the future of collecting. #LuxuryWatches #WatchCollecting #Horology #TimeToDrive #Porsche #Ferrari #Rolex #Tudor #Seiko #HMoser #IndependentWatchmaking #CarCulture #CollectorCars #LuxuryLifestyle #Miami #AutomotiveCulture #0260 #OnTime #WatchPodcast #CarPodcast

Rolex vs. The World: Why Serious Collectors Are Moving On To THIS

Staydialedin@gmail.com (Lex Borrero) — Thu, 6 Aug 2026 23:30:00 +0000

Shop Merch: https://www.0260brand.com/

On this episode on ON TIME, Lex Borrero and CJ sit down with Miami Watch Club member Jonathan Alfonso for one of the most relatable watch collecting conversations yet. From a sentimental Movado gifted by his grandmother, to an IWC tied to the memory of his father and son, to collecting Lange, Vacheron Constantin, Franck Muller, and Frederique Constant, this episode explores why modern collectors are moving beyond hype and buying watches with real meaning.

Jonathan opens up about the AP he regretted buying, why the secondary market changed his collecting journey, how Miami Watch Club introduced him to independent brands, and why some collectors eventually choose Lange over Rolex. The conversation dives deep into watch collecting psychology, emotional storytelling behind watches, luxury watch culture, strap customization, and the difference between buying watches for status versus buying watches for yourself.

Throughout the episode, Lex and CJ discuss Rolex waitlists, Vacheron Constantin Overseas demand, Lange 1 craftsmanship, IWC Pilot watches, Franck Muller’s comeback potential, Grand Seiko-level finishing philosophy, and why today’s serious collectors are approaching luxury watches differently than ever before.

Whether you're into Rolex, Lange & Söhne, Vacheron Constantin, IWC, independent watch brands, or just starting your watch collecting journey, this episode of On Time gives a raw and honest look into what modern watch culture actually feels like.

SUBSCRIBE for more conversations with collectors, industry leaders, and enthusiasts from around the world.

#Rolex #Lange #WatchCollecting #LuxuryWatches #VacheronConstantin #IWC #AudemarsPiguet #WatchCollector #MiamiWatchClub #OnTime

3 MISTAKES People Make Buying Independent Watches!

Staydialedin@gmail.com (Lex Borrero) — Thu, 30 Jul 2026 23:30:00 +0000

What separates a great independent watch brand from the rest? In this episode of On Time: A Collector's Journey, Lex and CJ sit down with Chris Dabool, founder of EsperLuxe, one of the leading destinations for independent watchmaking. From growing up in a family that fled Lebanon to building one of the most respected independent watch retailers in the industry, Chris shares the journey that shaped his philosophy as a collector, retailer, and trusted advisor. More importantly, Chris reveals the exact framework he uses when evaluating new independent brands. From product and philosophy to distribution, relationships, and long-term potential, he explains what serious collectors should look for before investing in an independent watch, and the mistakes most people never realize they're making. Along the way, the conversation explores legendary independent watchmakers and brands including MB&F, Rexhep Rexhepi, Urwerk, ArtyA, Nivada Grenchen, Akrivia, and more, while discussing how today's independent watch market continues to evolve. Whether you're new to independent watch collecting or already deep into the world of haute horology, this episode is packed with insights from someone who lives and breathes independent watchmaking every single day. #IndependentWatches #WatchCollecting #LuxuryWatches #Horology #MBandF #Urwerk #RexhepRexhepi #Akrivia #EsperLuxe #WatchCollector #MechanicalWatches #SwissWatches #OnTime #0260 #MiamiWatchClub

How FP JOURNE has created the most INSANE watch collectors ever!

Staydialedin@gmail.com (Lex Borrero) — Thu, 23 Jul 2026 23:30:00 +0000

What makes F.P. Journe one of the most respected names in modern watchmaking, and why are so many serious collectors dedicating their collections to a single independent watchmaker? In this episode of On Time: A Collector’s Journey, we sit down with Alex, the owner of one of the most extraordinary F.P. Journe collections we’ve ever encountered. From his first TAG Heuer to selling watches from Audemars Piguet, Patek Philippe, and Vacheron Constantin, Alex shares why he ultimately chose to focus on the artistry of François-Paul Journe and what makes independent watchmaking unlike anything else in the luxury watch world. Along the way, we explore the philosophy behind collecting F.P. Journe, the reality of boutique allocations, the secondary market, why collectors become lifelong patrons of the brand, and the stories behind some of the rarest Journe watches ever produced, including the Élégante, Chronographe Monopoussoir, Centigraphe, Chronomètre Souverain, and more. Whether you’re passionate about independent watchmaking, luxury watches, F.P. Journe, Audemars Piguet, Patek Philippe, Rolex, or simply love hearing the stories behind world-class collections, this conversation offers a rare look inside one collector’s journey. Subscribe for more episodes of On Time: A Collector’s Journey, where we sit down with collectors, enthusiasts, and industry leaders to explore the watches, stories, and philosophies shaping the future of watch collecting. #FPJourne #IndependentWatchmaking #LuxuryWatches #WatchCollecting #Horology #MiamiWatchClub #OnTime #AudemarsPiguet #PatekPhilippe #Rolex #MechanicalWatches #WatchCollector #ChronomètreSouverain #Centigraphe #Elegante #SwissWatches

Is It Safe to Buy Vintage Watches Online? Here’s the Reality

Staydialedin@gmail.com (Lex Borrero) — Thu, 9 Jul 2026 23:30:00 +0000

Buying a watch online can unlock some of the best pieces you’ll ever find… but it can also be one of the easiest ways to get scammed. This week on On Time: A Collector’s Journey, Lex Borrero and CJ sit down with Miami Watch Club member and attorney Matthew Skaroff to explore the world of online watch collecting, vintage watches, and the lessons he’s learned from years of buying and selling timepieces across Reddit, eBay, Japanese marketplaces, and private sellers. From his first Seiko during law school to discovering Omega, hunting rare vintage Audemars Piguet, collecting Franck Muller, JLC, Van Cleef & Arpels, and more! Matt shares why the hunt is sometimes the best part of collecting. The conversation dives into how to safely buy watches online, how to verify sellers, what collectors should look for before sending money, the risks of modern Rolex fakes, and why buying vintage watches requires understanding history, originality, and trust. Whether you’re buying your first luxury watch or searching for your next rare piece, this episode is about becoming a smarter collector and enjoying the journey behind every watch. Presented by Miami Watch Club & 0260. #Rolex #Omega #AudemarsPiguet #WatchCollector #LuxuryWatches

New Watch Collectors Keep Making This ONE Mistake

Staydialedin@gmail.com (Lex Borrero) — Thu, 2 Jul 2026 23:30:00 +0000

Every watch collector remembers the first watch that made them stop and stare. But building a collection isn’t about buying the most watche, it’s about buying the right ones. In this episode of On Time, Lex Borrero, CJ, and Alex Gort, co-founders of the Miami Watch Club, sit down to talk about the journey behind building a meaningful watch collection. From the watch that first sparked Alex’s obsession to the Rolex GMT-Master II, Omega Speedmaster, Panerai, and Grand Seiko, the conversation explores the lessons that shape every collector over time. Along the way, they discuss one of the biggest mistakes new collectors make: settling for several inexpensive watches instead of saving for the one they truly want. They dive into the realities of buying from authorized dealers versus the secondary market, how to know when a watch is worth the investment, and why collecting should always be driven by passion, not hype. The conversation also goes behind the scenes of the Miami Watch Club, how a simple idea between friends became one of the fastest-growing watch communities, and why the friendships built through horology have become just as valuable as the watches themselves. Whether you’re shopping for your first luxury watch or refining a collection years in the making, this episode is filled with honest advice, collecting philosophy, and stories that every watch enthusiast can relate to. In this episode: • How the Miami Watch Club was founded • Why buying your dream watch first can save you money • Rolex GMT-Master II, Omega, Panerai & Grand Seiko discussions • Authorized dealers vs. the secondary market • The psychology behind luxury watch collecting • Why community matters more than the watches themselves • Advice for first-time and experienced collectors alike If you enjoyed this episode, subscribe for new conversations every week featuring collectors, industry leaders, independent watchmakers, and the stories shaping the world of horology. #Rolex #Omega #GrandSeiko #Panerai #WatchCollecting #LuxuryWatches #WatchCollector #Horology #watches

The Biggest Mistake Every New Rolex Collector Makes

Staydialedin@gmail.com (Lex Borrero) — Thu, 25 Jun 2026 23:30:00 +0000

In this episode of On Time, Lex Borrero and CJ sit down with Miami Watch Club member Damon Admire to break down what it really takes to build an exceptional collection of Rolex Daytonas and rare off-catalog pieces. From navigating Authorized Dealers to avoiding common collecting mistakes, Damon shares the philosophy that has shaped one of the most impressive collections in the community. We dive into: • How to build meaningful relationships with Authorized Dealers • The biggest mistakes new collectors make • The mindset behind collecting with purpose • Rolex Daytona allocations and off-catalog pieces • Why patience always beats chasing hype • The rules every serious watch collector should know Whether you’re just starting your collecting journey or searching for your next grail, this conversation is packed with insights on Rolex, collecting strategy, and the long game behind building a collection you’ll never regret. Watch the full episode and let us know: What’s the biggest mistake collectors make today?

Is FP JOURNE too hype for watch collectors?

Staydialedin@gmail.com (Lex Borrero) — Thu, 18 Jun 2026 23:30:00 +0000

Has FP Journe become the most overhyped brand in watch collecting… or is it actually deserved? In this episode of On Time, Lex Borrero and CJ sit down with Alejandro “The Watch Perv” Jerez to explore one of the biggest debates in modern watch collecting. From Rolex, Vacheron Constantin, and Lange, to the explosive rise of FP Journe, the conversation dives into what separates true collectors from hype-driven buyers. Alejandro shares the story behind his collection, including a Le Mans Daytona, Vacheron Constantin 222, Cellini Moonphase, rare vintage pieces, and the watches that shaped his journey. The discussion then turns to the state of the market, independent watchmakers, the future of collecting, and whether FP Journe’s popularity is being driven by craftsmanship, exclusivity, or pure demand. Along the way, they discuss: • Why nobody wanted FP Journe years ago • Whether the FP Journe market has peaked • The problem with hype collecting • Rolex, Vacheron Constantin, Lange & independent watchmakers • The importance of provenance in vintage watches • Why cars and watches attract the same enthusiasts • The Le Mans Daytona, Puzzle Dial Rolex, Cellini Moonphase & more Subscribe for more episodes of On Time, brought to you by the Miami Watch Club and 0260. #FPJourne #WatchCollecting #Rolex #VacheronConstantin #IndependentWatchmakers #LuxuryWatches #MiamiWatchClub #OnTime #LeMansDaytona #WatchCollector

The SECRET to getting a Rolex in 2026!

Staydialedin@gmail.com (Lex Borrero) — Thu, 11 Jun 2026 23:30:00 +0000

TIME TO DRIVE TICKETS HERE: https://timetodrivefest.com/tickets/ What makes a great watch collection? Is it Rolex? Is it hype? Or is it the story behind every piece you choose to wear? In this episode of On Time: A Collector’s Journey, Lex Borrero and CJ sit down with Justo, board member of the Miami Watch Club, Porsche enthusiast, and one of the community’s most authentic collectors. From the very first TAG Heuer Carrera that started it all to a deeply personal Rolex gifted by his grandfather, Justo shares the philosophy that has shaped his collection, and why he believes the modern “Rolex game” isn’t for him. Along the way, the conversation dives into: + Why some collectors are walking away from Rolex and the AD experience. + Building real relationships with brands like Omega, IWC, Longines, and Chopard. + The story behind receiving an Omega Snoopy allocation. + How Porsche culture influenced his watch journey. + Why buying what you love will always beat chasing hype. + The importance of community, sentiment, and collecting with intention. Whether you’re into Rolex, Omega, IWC, TAG Heuer, Longines, Chopard, Porsche, independent watchmaking, or vintage watches, this episode is a reminder that there’s more than one way to be a collector. Subscribe for more conversations with the world’s most passionate watch enthusiasts, collectors, dealers, and industry leaders as we explore the stories behind the watches that define us. #WatchCollecting #Rolex #Omega #IWC #Longines #TAGHeuer #Porsche #MiamiWatchClub #LuxuryWatches #VintageWatches #WatchCommunity #OnTime #0260

The Watch Market Has NEVER Been This Confusing

Staydialedin@gmail.com (Lex Borrero) — Thu, 28 May 2026 23:30:00 +0000

Grand Seiko just changed the rules of luxury watches! 😳

Staydialedin@gmail.com (Lex Borrero) — Sat, 23 May 2026 23:30:00 +0000

Shop Merch: https://www.0260brand.com/

This year at Watches & Wonders Geneva, Lex Borrero sits down with Joe Kirk and Grand Seiko's US President Brice Le Troadec to break down the releases that have the entire watch industry talking. From the evolution of the new 40mm Spring Drive divers to hand-engraved platinum masterpieces, this episode dives deep into why Grand Seiko has become one of the most respected and disruptive brands in modern watchmaking. Joe Kirk explains the philosophy behind Grand Seiko’s design language, the emotional connection collectors have with watches like the Snowflake, White Birch, and Shunbun, and why the brand’s newest divers may be the most important sports watches Grand Seiko has ever released. Brice Jaunet, President of Grand Seiko Americas, opens up about bringing the brand into the U.S. market, building a loyal collector community, and why American collectors were ready for something beyond traditional Swiss watchmaking. What makes Grand Seiko different from Swiss brands? Shot during Watches & Wonders Geneva 2026. #GrandSeiko #WatchesAndWonders #LuxuryWatches #SpringDrive #WatchCollectors #WatchCommunity #OnTime #JapaneseWatches #Watchmaking #GrandSeikoDivers

Why Young Watch Collectors Buy Watches Differently

Staydialedin@gmail.com (Lex Borrero) — Thu, 21 May 2026 23:30:00 +0000

Shop Merch: https://www.0260brand.com/ At just 23 years old, Abraham has already built a watch collection most collectors spend decades chasing. From a modern Rolex Root Beer and Tudor Lagoon Blue to inherited vintage Vacheron Constantin and Piaget pieces passed down through generations of his family, this episode of On Time explores what the next generation of watch collecting actually looks like, Featuring watches from Rolex, Vacheron Constantin, Piaget, Cartier, Tudor, Bulgari, and more. Subscribe for more conversations around luxury watches, collecting, design, Porsche culture, and the stories behind the people who wear them. #Rolex #WatchCollection #VacheronConstantin #Tudor #Piaget #Cartier #GMTMasterII #MiamiWatchClub #WatchCollector #VintageWatches #RolexRootBeer #OnTimePodcast

WHY The AP x Swatch Collab Has Collectors FURIOUS!

Staydialedin@gmail.com (Lex Borrero) — Thu, 14 May 2026 23:30:00 +0000

In this episode of On Time: A Collector’s Journey, Lex Borrero and CJ from the MIA Watch Club sit down with Attorney and collector Brad Sohn to talk about the watches that shaped his journey, from his father’s Rolex Presidential to modern grails from Patek Philippe, Rolex, Audemars Piguet, Cartier, and Zenith. What starts as a conversation about legacy and collecting quickly turns into one of the most honest discussions we’ve had yet about modern watch culture, hype, AD relationships, and the controversial AP x Swatch collaboration shaking up the watch world. Brad shares the story of losing his first Rolex after only owning it for seven days, why certain watches become emotional milestones, and how collecting evolves from chasing hype into building a collection with meaning. From Aquanauts and Offshore APs to engraved watches tied to life-changing moments, this episode dives into the psychology of collecting, status, nostalgia, and why watches become part of our identity. In this episode: * The Rolex his father wore growing up * Losing a Rolex after 7 days * Why AP x Swatch has collectors divided * The rise and fall of hype watch culture * Why the AP Offshore used to be the ultimate flex * Patek Philippe Aquanaut collecting * Passing watches down to your children * The emotional side of watch collecting Whether you’re into Rolex, Patek Philippe, Audemars Piguet, Cartier, Zenith, luxury watches, watch collecting, horology, or independent watch culture, this episode is for you. Subscribe for more episodes featuring collectors, industry insiders, and the stories behind the watches that define them. #Rolex #PatekPhilippe #AudemarsPiguet #WatchCollecting #LuxuryWatches #Horology #MiamiWatchClub #OnTime #Aquanaut #APRoyalOak

Why Watch Collectors Are SWITCHING to Independent Watches

Staydialedin@gmail.com (Lex Borrero) — Thu, 7 May 2026 23:30:00 +0000

Tony Aguilar has one of the craziest independent watch collections we’ve ever seen. In this episode of On Time: Lex Borrero and CJ from the Miami Watch Club sit down with Tony Aguilar to explore the rise of independent watchmaking, why collectors are moving beyond Rolex and Patek Philippe, and the watches that are quietly changing the future of horology. From MB&F, De Bethune, and Romain Gauthier to rare under-the-radar pieces most collectors will never see in person, this episode dives deep into the world of indie watches, collector psychology, and what truly makes a watch special. If you’re into independent watchmaking, luxury watches, horology, watch collecting, or building a meaningful watch collection, this episode is for you. In this episode: - Why collectors are switching to independent watch brands - Inside Tony Aguilar’s $100K+ independent watch collection - MB&F, De Bethune, Ressence, Armin Strom & Romain Gauthier - The future of independent horology - Why some collectors move beyond Rolex and Patek Philippe - The psychology behind luxury watch collecting - How watch collectors discover new independent brands - The emotional side of building a watch collection

ON TIME: IWC Just Did What NO Space Watch Has Done Before

Staydialedin@gmail.com (Lex Borrero) — Thu, 23 Apr 2026 23:25:00 +0000

In this episode of On Time, Lex Borrero sits down with IWC’s Creative Director, Christian Knoop, for a deeper look into the thinking behind one of the most design-driven brands in the industry. But this conversation goes beyond new releases; it’s about understanding how design, engineering, and emotion come together to shape the future of watches. From his early obsession with building and creating, to leading the design language behind IWC’s most iconic pieces, Christian breaks down how the brand balances heritage with innovation, and why that balance is harder than it looks. We also get into IWC’s latest releases from Watches & Wonders 2026, including a closer look at a watch designed specifically for space, challenging the idea of what a “space watch” REALLY is. Filmed on the ground in Geneva, this is a rare look inside IWC during one of the most important weeks in watchmaking. And by the end, you might start to question everything you thought you knew about watches built for space. New episodes of On Time drop every Thursday @7:30PM EST #watchesandwonders #iwc #iwcwatches #watches

ON TIME: Why PIAGET Feels Different Right NOW! (Watches & Wonders 2026)

Staydialedin@gmail.com (Lex Borrero) — Thu, 16 Apr 2026 23:25:00 +0000

At Watches & Wonders 2026, access is everything. In this episode of On Time, Lex sits down with Piaget’s Remi Jomard for an exclusive conversation inside one of the most design-driven brands in watchmaking today. But this isn’t just about new releases, it’s about understanding the thinking behind them. From early inspirations to the philosophy shaping Piaget’s direction, Remi breaks down how the brand approaches design, why certain pieces feel different, and what goes into refining icons like the Polo 79. Filmed on the ground at Watches & Wonders, this conversation offers a rare look at what’s happening inside Piaget right now. And just when it couldn’t get better, Lex brings the hot seat to Geneva. New episodes of On Time drop every Thursday. #piaget #watchesandwonders2026 #watchesandwonders #rolex #watches

ON TIME: WILL ROLEX DROP A NEW LAND-DWELLER IN 2026?

Staydialedin@gmail.com (Lex Borrero) — Fri, 10 Apr 2026 15:40:08 +0000

As Watches & Wonders approaches, the conversation around what Rolex might do next starts to heat up, and last year, one model had people divided: the Rolex Land-Dweller. In this episode of On Time, Lex Borrero sits down with car and watch collector Sean O’Neill to break down the design language behind some of today’s most talked-about watches, Seans personal watch and car collection, and why pieces like the Land-Dweller spark so much conversation in the first place. From cars to architecture, they explore how taste is developed, how nostalgia plays a role in what we choose to wear, and why some collectors are drawn to pieces that go against the grain. Along the way, they speculate on what Rolex could do next, from potential updates to the Land-Dweller to the possibility of new colors in 2026. New episodes of On Time drop every Thursday at 7:30PM EST! #watches #rolex #WATCHESANDWONDERS2026

ON TIME: Everyone HATES Authorized Dealers… But They’re Wrong!

Staydialedin@gmail.com (Lex Borrero) — Fri, 10 Apr 2026 15:36:22 +0000

In this episode of On Time, Lex Borrero and CJ sit down with Jeff Bud, owner of Apocalypse Barbecue and member of the Miami Watch Club, to talk about what watch collecting really looks like beyond the surface. From watches as gifts to milestones earned over time, Jeff shares how his collection reflects key moments in his life, and why certain pieces carry meaning far beyond their price. The conversation also dives into something most collectors debate: authorized dealers. While many people avoid them, Jeff breaks down why building real relationships with ADs can actually change your entire experience as a collector. Along the way, we get into the realities of buying watches, the stories behind the pieces, and even the conversations that happen at home before making a big purchase. If you’ve ever questioned how to approach buying your next watch, or what actually matters in a collection, This episode will shift your perspective. Subscribe for more conversations with collectors, industry leaders, and voices shaping modern watch culture. New episodes of On Time drop every Thursday! #watches #watchcollecting #podcast

ON TIME: The Watch That Could Replace James Bond’s Rolex

Staydialedin@gmail.com (Lex Borrero) — Fri, 10 Apr 2026 15:27:09 +0000

In this episode of On Time, Lex Borrero and CJ sit down with Miami Watch Club member Shelby, also known as J.W Foster, a collector and author whose perspective on watches goes far beyond the surface. Shelby shares the story behind his writing, including a novel inspired by a watch-centered journey through Geneva, where a De Bethune-wearing character becomes the focal point of a larger narrative. From there, the conversation opens up into how storytelling, creativity, and personal taste influence the way he approaches collecting. Throughout the episode, we explore Shelby’s collection, why certain pieces resonate more than others, and how his mindset has evolved as he’s gone deeper into the world of watch collecting, from early influences to developing a more intentional and personal approach. New episodes of On Time drop every Thursday featuring collectors, designers, and voices shaping watch culture. Only 30% of you are subscribed. Join The Fam to stay tapped in!

HOW to Buy Watches Without Getting Scammed w/ @Chrono24Official

Staydialedin@gmail.com (Lex Borrero) — Fri, 10 Apr 2026 15:19:22 +0000

In this episode of On Time, Lex Borrero and MIA Watch Club President CJ sit down with Balazs Ferenczi of Chrono24 to break down how technology is reshaping the way collectors buy, sell, and trust watches. From global verification systems to the growing role of AI in authentication, pricing, and discovery, this conversation explores what really goes into buying a watch online today, and why trust has become one of the most important factors in modern collecting. We also get into Balazs’ personal journey as a collector, how his perspective has evolved through working at one of the largest watch marketplaces in the world, and what he looks for in a great piece beyond hype or price. If you’ve ever wondered how platforms like Chrono24 verify watches, how AI is influencing the resale market, or what the future of watch collecting looks like, this episode breaks it down! Subscribe for more conversations with collectors, dealers, and industry leaders shaping watch culture. New episodes of On Time drop every Thursday! #watches #chrono24 #watchcollecting

ON TIME: The Watches SERIOUS Collectors buy instead of Rolex

Staydialedin@gmail.com (Lex Borrero) — Thu, 12 Mar 2026 23:55:46 +0000

Watch collecting can start anywhere, but sometimes the journey takes you further than you ever expected. In this episode of On Time, Lex Borrero and CJ sit down with Eduardo from the Miami Watch Club, a collector whose path into horology took a surprising turn. After years working as a full-time surgeon, Eduardo began building a watch collection that quickly evolved beyond the typical brands and into the world of rare pieces and independent watchmakers. Throughout the conversation, Eduardo shares how his passion for watches accelerated in just a few short years, how trips to Geneva introduced him to some of the most respected independent watchmakers in the world, and why serious collectors often find themselves exploring watches far beyond the obvious starting points like Rolex. But the moment that makes this episode truly special happens when Eduardo AND Lex reveal one of the rarest pieces in the room, an Audemars Piguet Clover, one of only 128 ever made. For the first time on the show, two of these rare AP Clover watches end up in the same room, creating a moment most collectors will likely never see in person. New episodes drop EVERY Thursday! Subscribe to the channel for more collector stories, rare watches, and conversations from the Miami Watch Club. #watches #audemarspiguet #rolex #independentwatchmaking

ON TIME | Why Your Watch Collection is Missing Something (It's Not What You Think)

Staydialedin@gmail.com (Lex Borrero) — Thu, 12 Mar 2026 23:51:43 +0000

In this episode of On Time, we sit down with Donny from the Miami Watch Club to talk about how stories shape a watch collection. For Donny, collecting didn’t start with watches. It started with pop culture, sneakers, fashion, and the idea of owning pieces that represent moments in time. That mindset eventually carried over into watches and completely changed how he builds his collection. This conversation goes beyond price tags and hype. We get into: + How culture influences watch collecting + Why personal milestones matter more than market value + The role of intention when building a collection + What separates a meaningful collection from a random one If you’re serious about watch collecting, not just buying what’s hot, this episode will change how you think about your next piece. #watches #watchcollectors #tudor

Inside a Miami Collector's Most Meaningful Watches

Staydialedin@gmail.com (Lex Borrero) — Thu, 12 Mar 2026 23:48:00 +0000

Most watch collectors remember the moment the obsession really began. For some, it’s the first watch they ever bought. For others, it’s a piece tied to family, travel, or a milestone that marks a new chapter in life. In this episode of On Time, Lex Borrero sits down with Kahlil from the Miami Watch Club to explore the story behind his watch collection and the experiences that shaped it. Kahlil shares how his interest in watches started long before he purchased his first piece, watching his father wear watches growing up. Over time that curiosity turned into a deeper appreciation for collecting, eventually leading to a moment many collectors can relate to: buying his first Rolex GMT before he even bought furniture. Throughout the conversation, Kahlil walks us through the watches that define his collection today and the philosophy behind how he collects. From Rolex sport models to independent brands like H. Moser & Cie, the discussion explores how taste develops over time and why the best collections are often built around personal meaning rather than market trends. We also dive into the deeper side of collecting, how certain watches become markers of life chapters, how travel and family influence collecting decisions, and why some pieces are meant to be passed down to the next generation. If you’re interested in: - Watch collecting philosophy - Rolex GMT collecting - Building a meaningful watch collection - Independent watch brands like H. Moser - The psychology behind luxury watch collecting - Stories behind real collectors and their watches This episode offers a personal look at what it means to build a collection with intention. #watches #watchcollectors #rolex

ON TIME | Are Most Watch Collectors Basic?!

Staydialedin@gmail.com (Lex Borrero) — Fri, 20 Feb 2026 00:23:28 +0000

In this episode of On Time, a collector’s journey with the Miami Watch Club, we sit down with Trevor Wynn from Pare Pare Podcast for a conversation that goes far beyond watches. We get into what actually separates taste from hype, why money doesn’t automatically equal good collecting, and how modern flex culture is reshaping the watch industry. From vintage icons to modern statements, this episode challenges what it really means to be a “collector.” Is expensive the same as good? Can taste be learned? And are most collectors buying for themselves or for approval? We also dive into cars, design philosophy, and how identity plays a bigger role in collecting than most people admit. If you’re into Rolex, Seiko, independent brands, vintage pieces, or the philosophy behind luxury watches, this conversation will make you think differently about what’s on your wrist. Full episodes of On Time drop every Thursday. Subscribe for weekly conversations with serious collectors, watch dealers, and industry leaders. #watches #watchcollectors #rolex #tudor

ON TIME: Why Serious Watch Collectors Refuse Wait Lists

Staydialedin@gmail.com (Lex Borrero) — Mon, 16 Feb 2026 19:58:58 +0000

Shop 0260 Hats: https://0260supply.com/ In watch collecting, most people build relationships with authorized dealers. Orlando Rodriguez does the opposite. In this episode of On Time, we sit down with criminal defense attorney and Miami Watch Club collector Orlando Rodriguez to break down why he refuses to play the AD game, how baseball card collecting shaped his watch collecting philosophy, and why he believes real collectors focus on trading up, condensing collections, and buying only grails. From Patek Philippe Nautilus and Aquanaut to Audemars Piguet Royal Oak, Rolex Platinum Daytona, and A. Lange & Söhne, Orlando walks through how each watch in his collection represents a specific mood, purpose, and stage of his collector journey. Subscribe For More Content Like This! #watches #watchcollector #watchcollection

ON TIME | How REAL Watch Collectors Think ( Eric Wind Explains)

Staydialedin@gmail.com (Lex Borrero) — Mon, 16 Feb 2026 14:15:08 +0000

Shop 0260 Hats: https://0260supply.com/ Most collectors enter watch collecting chasing hype, status, and market trends. Real taste is built differently through mistakes, patience, and deep exposure to craftsmanship. In this episode of On Time, Lex Borrero sits down with legendary vintage watch dealer and collector Eric Wind, founder of Wind Vintage, to explore what truly separates serious collectors from trend followers. Known for his deep expertise in vintage Rolex, vintage Patek Philippe, and historically significant timepieces, Eric shares the lessons he learned moving from collector to one of the most respected voices in vintage horology. From early collecting stories inspired by family heirlooms to his influential writing career at Hodinkee, Eric breaks down how judgment, restraint, and experience shape great collections. The conversation dives into the psychology behind collecting, why originality and condition matter, and how hype-driven markets can distort taste and long-term collecting strategy. Throughout the episode, Eric shares insight into collecting icons such as the Rolex Daytona, Paul Newman Daytona, vintage Patek Philippe references, and historically important sport watches. He also discusses his collaboration work with brands like Seiko and Rowing Blazers, offering rare behind-the-scenes perspective on watch design, vintage inspiration, and collector-driven product development. We also explore market trends, including the rise and fall of stone dial watches, the fascination with radium and aged lume, and the growing importance of provenance and originality within the vintage watch space. ⸻ ⌚ Topics Covered In This Episode Vintage Rolex collecting - Vintage Patek Philippe collecting - Paul Newman Daytona history - Watch collecting philosophy - How collectors develop taste - Watch condition, patina, and originality - The role of dealers in the watch industry - Seiko and Rowing Blazers watch collaboration - Radium dial and vintage lume trends - The psychology behind luxury collecting - How hype influences watch markets - Lessons from Hodinkee and vintage watch scholarship Subscribe For More Collector Stories! New episodes of On Time drop every Thursday featuring collectors, designers, watch CEOs, and industry leaders shaping modern watch culture.

ON TIME | TUDOR IS BETTER THAN ROLEX! (HERE'S WHY)

Staydialedin@gmail.com (Lex Borrero) — Fri, 30 Jan 2026 16:23:46 +0000

Most people collect watches the way they consume trends. BUT real collectors move differently. This conversation is about learning, taste, discipline, mistakes, and the moment hype stops mattering. We sit down with Juan Ayala from the Miami Watch Club to talk about how curiosity turns into connoisseur-ship, how travel reshapes watch taste, and why the best collections are built slowly, intentionally, and without validation. This episode explores what watch collecting looks like when community comes first, when value isn’t measured by price tags, and when the watch on your wrist actually says something about who you are. If you care about watches as culture, craft, and personal expression, this one’s for you. #watches #tudor #rolex #watchcollectors

ON TIME | FP Journe Designed This Cartier BEFORE He Was FP Journe!

Staydialedin@gmail.com (Lex Borrero) — Fri, 30 Jan 2026 16:21:35 +0000

In this episode of ON TIME, We sit down with Marty Zilber, a longtime collector, industry judge, and a key figure within the Miami Watch Club. Marty has been collecting watches for decades, and in this conversation we break down how the watch world has evolved over the last 30 to 40 years from how people used to collect, how prices have shifted, to how taste is shaped today, and why independent watchmakers are playing a bigger role than ever. We talk through Marty’s personal journey into collecting, how his taste has matured over time, and what newer collectors should actually be paying attention to right now. We also dive into rare and important pieces, including a Cartier designed in collaboration with F.P. Journe before FP Journe was even a brand and why moments like that matter more than hype. Toward the end of the episode, we run through a Spitfire-style question segment, covering instincts, mistakes, and what separates thoughtful collecting from noise. If you’re interested in watch history, independent brands, rare design collaborations, and how the collecting mindset has changed over time, this episode is for you. Subscribe to the channel for more long-form conversations with collectors, industry leaders, and tastemakers shaping the future of watches.

ON TIME | Don’t Trade Your Watches! | Roman Sharf Explains the Dealer Trick Watch Collectors Miss

Staydialedin@gmail.com (Lex Borrero) — Fri, 16 Jan 2026 15:35:32 +0000

In this episode of On Time, we sit down with Roman Sharf, founder of Luxury Bazaar and one of the most influential voices in the gray market for a conversation that goes way beyond “what’s hot.” Roman walks us through the watch that started it all, how his mindset changed from collector to dealer, and the real-world pressure that pushed him from a demanding corporate path into building a business that would eventually reshape how people buy and sell watches online. Along the way, we get into the parts of the watch world people usually avoid saying out loud: how the gray market actually works, how the market has evolved from the early internet days to today’s hype cycles, and what collectors should pay attention to as the next era of watch collecting takes shape. We also talabout k independent brands, what Roman genuinely admires, what makes certain brands feel inevitable, and why buying decisions are always emotional… even when money is involved. And as the community grows, we touch on how watch culture is changing, including the rise of women collectors and why clubs like Miami Watch Club might be closer to the “retail experience of the future” than most boutiques. We’re grateful to have Roman in the room with us and even more grateful for the honesty he brings to a space that’s often guarded. If you collect, if you’re curious, or if you’re trying to understand where the watch market is headed, this one’s for you. Subscribe for more conversations on watch culture, collecting, the gray market, and the people shaping the future of horology. #watches #luxurywatches

Why Independent Watches Matter More Than Ever!

Staydialedin@gmail.com (Lex Borrero) — Fri, 9 Jan 2026 00:30:00 +0000

Most people enter watch collecting through the same few names. Big brands. Familiar designs. Safe choices. But something is changing. In this episode of On Time, we sit down with Akbar Jattar, founder of Lesablier Watches, alongside CJ, Cyrus Ramsey, and Lex Borrero of the Miami Watch Club to talk about why independent watchmaking has become the soul of modern collecting. This is a conversation about taste, identity, and belonging, and how a watch community can quietly shape the way we see design, value, and ourselves. From the story behind the Miami Watch Club x Lesablier collaboration to the late-night Miami energy that inspired its colors and form, this episode explores what happens when a watch is designed by people, not marketing departments. You’ll hear why independence matters, why community taste is contagious, and why the most meaningful watches aren’t always the most expensive ones. Whether you’re wearing a G-Shock or building a six-figure collection, this episode is about finding where you belong in the journey. Because collecting was never just about watches. It’s about the people you collect them with. Subscribe for more conversations on independent watches, watch culture, and the communities shaping the future of collecting.

How Rado Reinvented Ceramic Without Touching the Case

Staydialedin@gmail.com (Lex Borrero) — Fri, 19 Dec 2025 16:35:48 +0000

In this episode of our On Time Collector, Lex sits down with Adrian Bosshard, CEO of Rado, and Tej Chauhan, Designer and creative collaborator, to unpack what it really takes to innovate without breaking an icon. From the challenge of designing around a case that couldn’t change, to why Rado's ceramic is often mistaken for metal, to the unexpected decision that reshaped the watch entirey , this conversation goes beyond specs and into design philosophy, material mastery, and emotional connection. We also explore how heritage brands evolve, why ceramic feels like a “second skin” on the wrist, and what leadership lessons Adrian carried from his days as a competitive motorcycle racer into the watch industry. This is a deep dive into design tension, legacy, and the future of modern watchmaking.

Hublot CEO Reveals the Future of The Big Bang & Watch Collecting

Staydialedin@gmail.com (Lex Borrero) — Fri, 19 Dec 2025 16:34:23 +0000

What makes Hublot different from every other luxury watch brand? In this episode of On Time: A Collector’s Journey, we sit down with Hublot CEO Julien Tornare during Miami Art Basel to talk about the real DNA of the brand from the disruptive Big Bang and the “new watch, Hublot” Jay-Z moment, to the future of materials, community, and the modern collector. Julien breaks down: - Why Hublot, at just 45 years old, can innovate faster than century-old brands - How mixing gold + rubber went from “Swiss watchmaking crime” to industry standard - What’s coming next in ceramic, sapphire and new proprietary materials - The challenge of following a massive hit like the Big Bang in public perception - Why Hublot focuses on emotion, experience and community over utility - How he leads a 1,000+ person team while keeping a startup mindset inside a luxury brand For collectors, we go deep into what defines a Hublot owner today: - People who don’t want the same watch as everyone on the plane. Entrepreneurs, trend-setters, and buyers who use their wrist as a statement: “I’m not here to follow.” We also talk: - The 20th anniversary of the Hublot Big Bang - Plans for Hublot’s 50th anniversary and a concept that could “change the perception of time” - The role of independent watchmaking collaborations - Why community-driven ecosystems like MIA Watch Club are the future of luxury Like, Comment, And Subscribe for more!

Roy Davidoff Explains the 3 Rules EVERY Watch Collector Should Know

Staydialedin@gmail.com (Lex Borrero) — Fri, 19 Dec 2025 16:26:01 +0000

In this episode of On Time: Collector Series, filmed during Dubai Watch Week, I sit down with someone I’ve wanted to speak with for a long time, Roy Davidoff of the Davidoff Brothers. Roy has been collecting, studying, and dealing vintage watches for over 30 years, and this conversation became one of the most honest breakdowns of vintage collecting I’ve ever had. From the days of faxing Polaroids to curating some of the rarest pieces in Geneva, Roy walks me through what truly matters when buying vintage. In our conversation, we dive into: - The 3 rules of buying vintage that every collector should know - Why condition and originality matter more than anything - Tudor, Rolex, Vacheron, AP & Patek through the decades - How to spot a watch that will hold value long-term - The difference between a real collector and a speculator - The rise of independents and why they’re becoming so important If you’re on your own collector journey or just trying to understand the vintage world, this episode is a masterclass. Stay tuned for more collector conversations from Dubai Watch Week.

The Harsh Truth About Buying Watches Today | Yoni From Material Good

Staydialedin@gmail.com (Lex Borrero) — Sun, 23 Nov 2025 17:37:55 +0000

What does it really take to build a meaningful watch brand, and how do luxury watch dealers actually navigate the business behind the scenes? In this episode of On Time, presented by Miami Watch Club, I sit down with Yoni (Head of Watches at Material Good) inside their stunning Miami Beach space to uncover the truths most collectors never hear. From the emotional side of collecting to the hard realities of margins, pricing strategy, and retail partnerships, this is a deep dive into the modern watch ecosystem. Captured at Material Good Miami Beach, we explore: - Why watches become “forever objects” in a disposable world - Yoni’s journey from marketing to Head of Watches - What it actually takes to be a watch dealer today - Product roadmaps, pricing, margins & retail networks - How independent watch brands exploded - Social media fatigue & modern collector psychology - The importance of empathy in luxury retail - JAY-Z’s influence on watch culture - The Cartier collaboration he’ll pass down to his kids A conversation for collectors, dealers, and anyone curious about the evolving world of fine watchmaking.

Why Collectors Are DONE With Watch Dealers | On Time Collectors Series

Staydialedin@gmail.com (Lex Borrero) — Mon, 17 Nov 2025 15:14:40 +0000

In this episode of 0260, Lex sits down with the founders of Miami Watch Club to talk all things collecting, from risky buys and watches that caused “trouble” at home, to the changing face of luxury in recent years. What starts as a lighthearted conversation about personal grails quickly turns into an unfiltered look at how authorized dealers are reshaping modern watch culture and why so many collectors are fed up. Between stories of wild purchases, hard lessons, and the pieces on the table (Rolex, AP, and more), this one pulls back the curtain on what it really means to love watches in today’s market. 🔍 Here’s what to expect: + A soecial watch from a “Side Piece” 😂 + Post-COVID reality of buying from ADs + How Miami Watch Club built a new kind of collector community + What today’s buyers actually value + The line between passion and politics in watch culture watchtalk #watchcollecting #luxurywatches #miamiwatchclub #audemarspiguet #rolex #watchcommunity #watchculture #miami

HOW ARTISTS ARE CHANGING THE WATCH INDUSTRY | On Time Collectors Series

Staydialedin@gmail.com (Lex Borrero) — Mon, 17 Nov 2025 15:13:55 +0000

Modern watch culture is evolving at a historic pace, and this episode captures that inflection point with unprecedented depth. In this 0260 panel, Lex Borrero brings together four cultural forces reshaping how collectors, artists, and brands interact with horology: SaintJhn, Perri Dash, Adam Golden (Menta Watches), and Lex himself. This conversation explores: – How artists became the new global watch tastemakers – Why authenticity and identity now outperform celebrity endorsements – Why collectors gravitate toward vintage & independent watchmakers – How emotional connection, not marketing, drives luxury purchases – The psychology of cultural credibility vs commercial visibility – Why collaborations succeed when rooted in passion and fail when transactional – How storytelling has become the most powerful tool in modern luxury – Why connection, community, and experience now define the luxury landscape – The emerging generation of diverse, culturally fluent collectors This panel is more than a discussion, it is a blueprint for the next era of luxury, where culture, creativity, and emotional resonance determine what becomes iconic. Collectors today don’t just buy watches. They buy meaning, belonging, and identity. This episode captures the cultural shift behind that transformation. 📲 Follow 0260: Instagram → https://www.instagram.com/0260studios/

Perri Dash | Tastemaker & Podcaster on Redefining Watch Culture | ON TIME Collector Series

Staydialedin@gmail.com (Lex Borrero) — Wed, 22 Oct 2025 14:41:01 +0000

In this episode of 0260, Lex sits down with Perri Dash, founder of Super Niche and host of The Wrist Check Podcast, for a raw and honest conversation about watches, culture, craftsmanship, and the business of building legacy. Filmed at The Wrist Check studio, this one captures the crossover between collecting and culture, touching on everything from Perri’s first AP to how getting fired led him to double down on his purpose. Together, they explore what it means to redefine luxury through authenticity, creativity, and story. #watches #watchcollectors #watchcollection