WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: A clear look at what it takes to move from idea to published book — including why most authors need outside eyes, how to find your story's core, and why self-publishing puts you in control of your own legacy.

Most people have a story worth telling. Very few know how to get it out of their head and into a book.

Marjorie Turner Hollman is the founder of MarjorieTurner LLC. Since 2012, she has guided non-fiction authors through every stage of self-publishing — from manuscript coaching and developmental editing to cover design and Print on Demand distribution. But her path to this work wasn't a straight line. After brain surgery left her temporarily unable to walk, Marjorie turned to writing as both healing and purpose. That season of stillness became the foundation for everything she now helps others build.

In this episode of Knack 4 Business, Marjorie and co-host Wayne Pratt join Bernie Franzgrote for a conversation about persistence, the craft of storytelling, and what it really takes to bring a book to life.

Key topics covered:

— Why most authors are too close to their own story to see what's missing — The difference between chronological and topical memoir — and why it matters — How a great cover does the selling before anyone reads a word — Why self-publishing keeps royalties in your pocket and control in your hands — What Marjorie looks for before taking on a new client — How she helps authors distill a full manuscript into a sharp, marketable message — Why asking for help is a skill — and how learning it changed her life and her business — Her freebie: Self-Publishing 101 — a starting point for anyone feeling overwhelmed

Connect with Marjorie: Visit MarjorieTurner.com Connect with Marjorie on LinkedIn Download the Self-Publishing 101 freebie

Co-host: Wayne Pratt — Motive8U

Sponsors:

Join Canada Growth Network — full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Explore Gentry Learning — a platform built to teach you how to invest in real estate with confidence. Listen to Property Wizard — the Gentry Learning podcast.

Have a question? Reach out: info@kreativinsight.com

Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.

Subscribe to the podcast on your favourite platform.

Subscribe to the K4B blog — get episode recaps and business insights delivered to your inbox.

Search K4B episodes by topic — press the ? on the K4B website and search by topic using the chatbot.

Register as a K4B guest — want to be a guest on Knack 4 Business? Register on the K4B website and tell us your story.

Visit Knack 4 Business

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: Practical tools to assess your own leadership blind spots, reduce team turnover, build accountability culture, and scale without losing what makes your business work.

If your team keeps underperforming, the answer might not be on the floor. It might be at the top.

Noelle Labrie, founder of Tri-Skill Consulting, joins Bernie Franzgrote and Wayne Pratt on Knack 4 Business to talk about the leadership gap most business owners never see. With over 20 years of global experience in learning and development — from Kuwait to Costa Rica, from theme parks to call centers — Noelle has one core message: everything that happens on your team starts with you.

This episode covers the real cost of high turnover, why promoting your best performer can backfire without proper support, and how servant leadership builds stronger teams from the inside out. Noelle also breaks down the Peter Principle, energy management vs. time management, and why SOPs and passion are not opposites — they are partners.

Key topics covered:

• Why team underperformance is a leadership symptom, not a staffing problem
• The Peter Principle and how to support newly promoted leaders
• Servant leadership in practice — across industries and cultures
• The Start-Stop-Continue exercise for honest leadership feedback
• How daily habits and discipline translate into leadership consistency
• Scaling culture: systems, values, and community as your growth foundation
• When to manage someone up — and when to manage them out

Connect with Noelle Labrie: Tri-Skill Consulting Connect with Noelle on LinkedIn

Free offers from Noelle:

• Personal leadership self-assessment — identify your strengths and blind spots
• Restaurant systems snapshot — find what's working and what needs attention

Reach out to Noelle through her website or LinkedIn to access both tools.

Sponsors:

Join Canada Growth Network — Full GHL CRM + membership community. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Explore @Hive — Community, Collab and resource space for entrepreneurs

Acknowledgements: Carl Richards — Podcast Solutions Made Simple Fred Crouch — Property Wizard podcast Jovan Strika — @Hive Melanie Webber — Business Partner

Get in touch: info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.

Visit Knack 4 Business

Subscribe to the K4B blog — Get episode recaps and business insights delivered to your inbox.

Search K4B episodes by topic — Press the ? on the K4B website and search by topic using the chatbot.

Register as a K4B guest — Have a story worth sharing? Register on the K4B website to be considered as a future guest.

Subscribe to the podcast on your favourite platform.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: Actionable guest prep strategies, hard-won lessons from a podcast booking pro, and a clear framework for turning podcast appearances into real business results.

Most people show up on a podcast and disappear. They get the slot, do the interview, and never hear from it again. That's not a podcast problem. That's a preparation and follow-through problem.

In this episode of Knack 4 Business, Bernie Franzgrote and Wayne Pratt sit down with Noémi Beres, co-founder of Podcast Connections. Noémi runs a boutique podcast booking agency that matches entrepreneurs with the right shows — not just any shows. She's helped clients land interviews on podcasts that align with their message, their energy, and their ideal audience.

Noémi didn't start in podcasting. She ran an online travel business from 2007 until the pandemic shut it down overnight in 2020. That pivot led her to podcast marketing — and she hasn't looked back.

What you'll hear in this episode:

• Why most podcast guests are forgettable — and what separates the ones who aren't
• How Noémi matches guests to podcasts like a strategic dating agency
• The prep work that makes or breaks your interview before it starts
• What guest etiquette actually looks like — and what crosses the line
• Why your story sells more than your product or service ever will
• How to repurpose one podcast interview into weeks of content
• The follow-up move most guests skip — and why it matters more than the interview itself
• How audio and video quality affect how smart and credible you sound
• What KPIs to track after your episode goes live
• Why podcast guesting is one leg of the table — not the whole table

Connect with Noémi Beres: Podcast Connections Connect with Noémi on LinkedIn

Sponsors and Resources:

Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Listen to Property Wizard | Explore Gentry Learning — Property Wizard is the podcast arm of Gentry Learning, a platform built to teach real estate investing with clarity.

Take the next step:

Got a question? Reach us at info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Subscribe to the podcast on your favourite platform.

Subscribe to the K4B blog — Get episode recaps and business insights delivered to your inbox.

Search K4B episodes by topic — Press the ? on the K4B website and search by topic using the K4B chatbot.

Register as a K4B guest — Want to be a guest on Knack 4 Business? Register on the K4B website and tell us your story.

Visit Knack 4 Business

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: Actionable cash flow strategies, real client stories, and a clear framework for turning financial chaos into confident, data-driven decisions.

Most business owners think they understand their numbers. They don't — and it's costing them.

Walid Doumyati, CMA and Founder of Precision Growth Partners, joins hosts Bernie Franzgrote and Wayne Pratt on Knack 4 Business for a straight-talking conversation about cash flow, profitability, and what it really means to run a financially healthy business. With over 20 years of financial leadership — including time as a Group CFO — Walid now works as a fractional CFO helping small and mid-sized businesses stop guessing and start growing.

What you'll hear in this episode:

• Why revenue, profit, and cash flow are three completely different numbers — and why mixing them up is dangerous
• The accrual accounting concept most small business owners have never understood
• A real construction company story: how one credit card move turned a cash flow crisis into a 15-day positive buffer
• Why every business should have 6 months of expenses sitting in the bank
• How to decide when to hire — and what ROI every new employee should bring
• Why monthly fractional CFO check-ins beat quarterly every time
• What-if scenario planning in action: a manufacturer hit with 30% US tariffs and how they survived it
• Why 80% of small business owners are earning less than $100K a year — and what to do about it
• The difference between scaling and optimizing — and when to choose each

Walid rebranded from WD Accounting Services to Precision Growth Partners in 2024 because the old name sent the wrong signal. Accounting means taxes and bookkeeping in most people's minds. Precision Growth Partners says exactly what he does.

Connect with Walid Doumyati: 

Connect on LinkedIn Website: Precision Growth Partners Email: info@pgpartners.ca | Phone: +1 (613) 501-1244 

Free offer: Book a free financial assessment — no charge, no obligation.

Co-host Wayne Pratt — Business coach and founder of Motive8U. Connect at motivate8u.ca

Our Sponsors:

Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find past episodes faster, discover related content, and book a meeting — all from the K4B site.

Explore Gentry Learning — A platform built to teach you how to invest in real estate with confidence. Also listen to Property Wizard, the podcast arm of Gentry Learning.

Keep growing:

Questions? Reach us at info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.

Subscribe to the podcast on your favourite platform.

Subscribe to the K4B blog — Episode recaps and business insights delivered to your inbox.

Search K4B episodes by topic — Press the ? on the K4B website and search by topic using the Web Indexer chatbot.

Register as a K4B guest — Have a story worth sharing? Tell us about it.

Visit Knack 4 Business

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: A clear five-skill framework for leading with more collaboration, less friction, and better results — starting this week.

Most leaders were never taught how to lead. They were taught how to perform. Steffan Surdek is a senior leadership advisor and founder of Surdek Solutions who has spent over a decade helping leaders shift from directive to co-creative — and the results speak for themselves.

In this Canada Growth Network Power Hour session, Steffan walks through his five key skills of a co-creative leader. These are not theories. They are practical tools built from real work with real teams.

Key topics covered:

Being a voice among many — how to share your perspective without shutting down the room. Steffan's seven-second rule alone will change how your meetings run.

Unleashing the leaders around you — most teams have dormant leaders hiding in plain sight. They coach soccer on weekends. They run events. They just don't feel permission to lead at work.

Building the capacity of your team — delegation is not about offloading tasks. It is about building muscle. Steffan's do for, do with, let them do model gives you a repeatable path to a stronger team.

Dancing with the system — your organization is a living system. When you understand what it is telling you, you can inject the right change at the right moment instead of pushing against resistance.

Fostering learning by doing — forget "fail fast." Steffan reframes it around learning. When people know what they are trying to learn, mistakes become data. That changes everything.

Grab Steffan's free five-skill handbook and self-assessment here: Five Key Skills of a Co-Creative Leader

Connect with Steffan Surdek on LinkedIn or visit surdek.com to learn more about his coaching and advisory work.

Sponsors we trust:

Join Canada Growth Network — full GHL CRM plus membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting.

Attend the Monday Power Hour free — Canada Growth Network's weekly session for business owners who want real conversations and real connections.

Ready to go deeper?

Email us: info@kreativinsight.com

Join Canada Growth Network — full GHL CRM plus community. $1 CAD first month. $47 CAD/month after. No lock-in.

Subscribe to the podcast on your favourite platform.

Subscribe to the K4B blog — episode recaps and business insights delivered to your inbox.

Search K4B episodes by topic — press the ? on the K4B website and search by topic.

Register as a K4B guest — want to be on the show? Tell us your story.

Visit Knack 4 Business

Acknowledgements: 

Carl Richards — Podcast Solutions Made Simple 
Fred Crouch — Property Wizard podcast 
Jovan Strika — @Hive 
Melanie Webber

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Investors / Leaders building systems

WHAT THEY'LL GAIN: A clear, jargon-free understanding of tokenization — how it works, why it matters, and what smart entrepreneurs should know right now.

Most people hear "blockchain" and tune out. Neil Williams wants to change that.

Neil is the Chief Operating Officer of ElastaLink and a strategic advisor for Raze Fintech. He's also an adjunct professor at the University of Ottawa and Carleton University. He's raised millions in capital, guided companies through IPOs, and helped businesses enter global markets. He knows this space from the inside.

In this episode of Knack 4 Business, Neil breaks down tokenization in plain language. No jargon. No coding talk. Just the business side of one of the biggest shifts in finance.

Here's what gets covered:

What tokenization actually is — and why it matters for everyday entrepreneurs. How blockchain works as an immutable digital ledger. Why smart contracts replace paper-based deals and reduce the need for intermediaries. How major institutions like JP Morgan and BlackRock are already using this technology. What fraud prevention looks like in a regulated tokenization environment. Where this is all heading in the next five to ten years.

Neil makes the case that tokenization is not a buzzword. It is a business tool. It is regulated. It is compliant. And it is moving fast.

Connect with Neil Williams on LinkedIn or reach him directly at nwilliams@elastalink.com.

Explore ElastaLink and connect with the company on LinkedIn, YouTube, Facebook, and Vimeo.

Sponsors:

Join Canada Growth Network — full GHL CRM + membership community. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Explore @Hive — Community, collab, and resource space for entrepreneurs.

Visit Knack 4 Business

Got a question or want to find a past episode? Search K4B episodes by topic — press the ? on the K4B website and use the chatbot.

Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.

Subscribe to the K4B blog — episode recaps and business insights delivered to your inbox.

Register as a K4B guest — have a story worth sharing? Tell us about it.

Subscribe to the podcast on your favourite platform.

Contact: info@kreativinsight.com

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: When to bring in a fractional executive. How to productize decades of expertise. Why combining human networks with strategic management drives real revenue growth.

Most businesses plateau not because they lack effort — but because they lack the right outside perspective at the right time.

Robin Ayoub is the Founder and CEO of N49 Networks — a fractional leadership and growth advisory firm helping SMBs accelerate revenue, enter new markets, and lead smarter. With 20-plus years across language, technology, and AI, Robin has served as VP of Sales and General Manager for Lionbridge Canada and as President of the Canadian Language Industry Association. He also hosts the Localization Fireside Chat — a global podcast on innovation and leadership in the language industry.

In this episode of Knack 4 Business, Robin shares how he launched N49 Networks from a moving bus in Greece — domain purchased, lawyers called, email set up — all within two hours on a highway with a spotty eSIM connection. He talks about what triggers the need for fractional leadership, how to take decades of corporate experience and productize it, and why his model of combining human networks with hands-on management is what separates real growth from theory.

Key topics covered:

• What fractional leadership actually is — and when your business needs it
• How Robin scaled a $1M company to $16M using replicable sales processes
• The blind spots that hit every executive who goes independent
• Why knowing the CEO of Amazon won't get you a purchase order — process will
• Navigating tariffs, global expansion, and geopolitical disruption
• CEO mentoring — real coffee-shop guidance vs. $100K consultant reports
• How N49 Networks plans to grow as a collaborative fractional network

Connect with Robin Ayoub: Visit N49 Networks | Robin's Blog | Connect on LinkedIn | Instagram | Facebook | 

Phone/WhatsApp: 416-409-8202

This episode is brought to you by:

Join Canada Growth Network — full GHL CRM + membership community. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Explore @Hive — Community, Collab and resource space for entrepreneurs.

Stay connected: Questions or collaborations — email info@kreativinsight.com

Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.

Subscribe to the K4B blog — episode recaps and business insights delivered to your inbox.

Search K4B episodes by topic — press the ? on the K4B website and search by topic using the Web Indexer chatbot.

Register as a K4B guest — have a story worth sharing? Register on the K4B website.

Visit Knack 4 Business

Subscribe to the podcast on your favourite platform.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: A clear framework for podcast guesting, audio branding fundamentals, and practical steps to turn mic time into business momentum.

Most entrepreneurs think they need their own podcast to grow. Carl Richards says you're missing the bigger opportunity.

Carl is the founder and CEO of Podcast Solutions Made Simple. He's a 3x bestselling author, TEDx speaker, and host of the Speaking of Speaking podcast. He's been behind the mic for over 25 years — in radio, on stage, and on global platforms. He's also a returning guest on Knack 4 Business for the fourth season running.

In this episode, Carl breaks down why strategic podcast guesting is one of the most underrated growth tools available to entrepreneurs right now. He walks through how to choose the right shows, how to show up prepared, and how to follow through after the recording ends. He also unpacks audio branding — what it is, why most businesses have never thought about it, and how getting it right puts you in a category of one.

Key topics covered:

• Why guesting beats hosting for most entrepreneurs just starting out
• How to choose podcasts based on audience fit — not audience size
• What separates a forgettable guest from one who generates leads
• The before, during, and after framework for a high-converting appearance
• Audio branding — what McDonald's and Netflix can teach your business
• The concierge podcast model and what a six-figure podcast offer looks like
• How AI is reshaping podcasting and why authenticity is your competitive edge

Connect with Carl Richards: Podcast Solutions Made Simple Connect with Carl on LinkedIn Carl on Facebook Carl on TikTok Book a free strategy session directly at podcastsolutionsmadesimple.com

Mentioned in this episode: Wayne Pratt — Motive8U

This episode is brought to you by:

Join Canada Growth Network — Full GHL CRM plus membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting.

Explore @Hive — Community, Collab and resource space for entrepreneurs

Have a question or want to connect? Reach us at info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM plus membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Visit Knack 4 Business

Subscribe so you never miss an episode.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: Actionable LinkedIn profile strategies, keyword and search tactics, and a clear framework to stop being invisible on the world's largest professional network.

Most LinkedIn profiles are invisible. Not broken. Not offensive. Just invisible. That's the problem Tony K Silver has spent his career solving.

Tony is a LinkedIn trainer and speaker based in the UK. He works with professionals and business owners who've set up their profiles and walked away — not realizing that a static profile is a silent one. In this episode of Knack 4 Business, Tony walks through the exact elements that determine whether your profile gets found, gets read, and gets results.

What's covered in this episode:

• Why keywords matter more than your job title — and how to choose the right ones
• The Boolean search method and how to use it to find the right clients on LinkedIn
• The seven-second window: what visitors see, what they decide, and how to control it
• Why your banner, headshot, and headline do more work than your entire About section
• The Featured section — the most underused real estate on all of LinkedIn
• How LinkedIn's algorithm now penalizes profile mismatch and rewards niche consistency
• Why AI-generated comments are hurting reach — and what to do instead

Tony doesn't just explain what's broken. He shows you how to fix it — without upgrading to premium.

Connect with Tony K Silver on LinkedIn or visit him at tonyksilver.com. You can also find his speaking and training work at The Silver Voice.

Interested in Tony's LinkedIn Silver Academy? The Learner Level includes a profile ranking report, monthly 30-minute training webinar, a private LinkedIn group, resource library, and weekly LinkedIn updates. £25/month. Reach Tony directly at tony@tonyksilver.com or visit tonyksilver.com.

This episode is brought to you by:

Join Canada Growth Network — Full GHL CRM + membership community. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Explore @Hive — Community, Collab and resource space for entrepreneurs

Ready to go deeper?

Visit Knack 4 Business

Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Questions? Reach us at info@kreativinsight.com

Don't forget to subscribe so you never miss an episode.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: Actionable financial clarity, cash flow tools, margin benchmarks, and the confidence to make smarter business decisions.

Most business owners check their bank balance and call it a day. That's not a financial strategy. That's a guess.

Thomas Howard is the Business Development Director at Brightway Advisors. His team provides outsourced bookkeeping, controller services, and HR support to growing businesses across the United States. He's also the founder of Phoenix Swords — a historical performance group specializing in live swordplay and fire demonstrations. Precision under pressure is his thing, whether the tool is a spreadsheet or a flaming blade.

In this episode of Knack 4 Business, Thomas breaks down what your financial statements are really telling you — and what they're hiding. You'll learn why profitable-looking businesses run out of cash, how to read gross vs. net margins the right way, and what buyers actually look at when they value your business.

Key topics covered:

• Why bank balance is the wrong number to watch
• Cash flow forecasting — seeing problems 10 to 13 weeks out
• Gross margin vs. net margin — and why the gap matters
• EBITDA and what it means for your business value
• Shiny object syndrome and how financials keep you focused
• Best case and worst case scenario planning
• When to bring in a fractional CFO vs. a controller
• HR costs as a hidden profit killer
• How Brightway Advisors works with clients from $2M to $50M in revenue

Connect with Thomas Howard directly:

• Thomas Howard on LinkedIn
• Brightway Advisors on LinkedIn
• Brightway Advisors on Facebook
• Email: thoward@brightwayadvisors.com
• Website: brightwayadvisors.com
• Phoenix Swords: phoenixswords.com

This episode is brought to you by:

Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Search episodes faster, discover related content, and book a meeting.

Explore @Hive — Community, Collab and resource space for entrepreneurs

Have a question or want to connect? Reach us at info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.

Visit Knack 4 Business

Subscribe wherever you listen.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: A clear, practical framework for entering new markets, building brand equity on a real budget, and using disciplined storytelling to drive long-term revenue growth.

Most brands don't fail because the product is bad. They fail because nobody positioned it well.

Pedja Radjenović has spent over a decade launching and scaling CPG brands across North America and Europe — from local markets to global shelves. He knows what separates brands that earn their place from brands that disappear. And in this episode, he lays it out plainly.

Pedja breaks down the three pillars every brand needs when entering a new market: physical availability, consumer trial, and smart awareness building. He explains how to pitch retailers the right way, why your brand story has to align with the retailer's story, and what most entrepreneurs get wrong when they think shelf space is the finish line.

He also gets into the budget conversation most brand builders avoid. His rule: never go below 10% of revenue on marketing, push toward 30% in the early stages. And apply the 80/20 rule — 80% working dollars (advertising), 20% non-working (production and creative).

Storytelling runs through all of it. Not legacy for the sake of nostalgia — but consistent, emotionally connected communication that breaks through a cluttered digital world and keeps your brand in the consideration set long after the launch buzz fades.

Key topics covered:

• The three pillars of successful market entry
• How to pitch retailers and earn shelf space
• Working vs. non-working marketing dollars explained
• Why the Prime energy drink rose fast and stalled
• How global brands adapt to regional cultural nuances
• Distinctive brand assets — sound, smell, touch, packaging shape
• The 80/20 marketing budget rule for SMBs
• Personal branding and the Schwarzenegger mindset

Connect with Pedja Radjenović: Connect with Pedja Radjenović on LinkedIn 

Your hosts: Bernie Franzgrote — Kreativ Insight Consultants Inc. Wayne Pratt — Motive8U Inc.

Sponsors & Resources:

Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting.

Explore Gentry Learning — Real estate investing platform built to teach you how to invest with confidence. Listen to Property Wizard — The podcast arm of Gentry Learning.

Visit Knack 4 Business: knack4business.com

Questions? Email us at info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month. No lock-in.

Subscribe to Knack 4 Business wherever you listen to podcasts.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: How to define a clear brand story. How AI is changing the way customers find you. Practical steps to improve your brand's visibility right now.

Most business owners think they have a sales problem. Zoltan Lorantffy says it's usually a brand problem.

Zoltan is the founder of BrandRelate Marketing — a brand strategy and AI marketing agency helping small and medium-sized businesses look credible, communicate clearly, and grow with purpose. He brings 25 years of corporate brand experience, including work with global firm Interbrand, to the SMB world.

In this Canada Growth Network Power Hour session, Zoltan breaks down what a brand actually is — and why most businesses are underselling themselves without knowing it. He covers brand value, the three ways a brand creates real worth (driving choice, securing loyalty, commanding a premium), and why your brand story is the one thing that holds all of it together.

He also gets practical about AI. Fifty percent of consumers are now using AI to find products and services. If your brand isn't showing up in AI-generated answers, you're invisible to half your market. Zoltan explains how brand strategy and AI optimization work together — and what SMB owners can do right now to close that gap.

Key topics covered:

• Why your sales problem might actually be a brand problem
• How brand value is calculated — and why it matters for SMBs
• The three pillars of brand worth: choice, loyalty, premium
• Why your brand story must be consistent at every touch point
• How AI search is displacing traditional Google results in 2026
• What AI visibility actually means and how to measure it

Free offer from Zoltan: Take the free AI Visibility Assessment — find out how well AI systems are using your content right now.

Connect with Zoltan: BrandRelate Marketing | LinkedIn | Company LinkedIn | Instagram | Facebook | Blog

Resources that support this session:

Join Canada Growth Network — full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting.

Explore @Hive — Community, Collab and resource space for entrepreneurs

Explore Gentry Learning — real estate investing platform | Listen to Property Wizard — the Gentry Learning podcast

Ready to go deeper?

Attend the Monday Power Hour free — every Monday, practical tools and real introductions for business owners who are building.

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Questions? Email: info@kreativinsight.com | Subscribe for a new episode every weekday.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: Actionable insight on physical security gaps, hard-won lessons from the field, and real strategies to protect your business before a break-in forces your hand.

Most business owners think an alarm system is enough. Ken Suitor has seen what happens when it isn't.

Ken is the owner of TruMax Security, a locksmith and commercial security company serving the Ottawa area. He's spent years helping business owners, property managers, and homeowners fix security gaps they didn't know they had — until something went wrong.

In this episode of Knack 4 Business, Ken walks through the real vulnerabilities most SMBs overlook. He explains why a 15-minute police response window is the number that should be driving every security decision you make. He breaks down why electronic locks and cloud-based access systems are not as secure as they look. And he shares what a proper physical security audit actually covers — from the weight of your lock hardware to the sight lines around your front door.

Key topics covered:

• Why alarms and cameras are not a security plan on their own
• The 15-minute rule and what it means for your front door
• Electronic lock vulnerabilities — cloud, fob, and keypad risks
• High security vs. grade-standard locks — what the difference actually costs you
• How thieves case a location before they strike
• Car key fob signal theft and what post-2018 vehicles get wrong
• Tariffs, supply chains, and how TruMax adapted its product lineup
• Safes, vaults, and what most people actually store inside them
• The "do not duplicate" key myth — what it really means
• Free security consultations and what a TruMax site survey covers

Connect with Kenneth Suitor: 

TruMax Security website 

Kenneth Suitor on LinkedIn 

TruMax Security on LinkedIn 

TruMax on Facebook 

TruMax on Twitter/X

This episode is brought to you by:

Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Search episodes faster, discover related content, and book a meeting — all from the K4B site.

Explore @Hive

Want to protect your business before it's too late? Reach out to Ken directly at ken@trumaxsecurity.ca or call 613-591-0909.

Have a question or want to be a guest? Email us at info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Visit Knack 4 Business

Subscribe so you never miss an episode.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: A clear picture of how modern AI agents work, how to govern them safely, and how to use them to scale communication and prospecting without replacing your team.

Most businesses are still using chatbots that frustrate customers. Fuad Miah is building something different.

Fuad is the co-founder and CEO of KarmaFlow.ai — an Ottawa-based company developing multi-channel AI agents with research-grade reasoning and built-in governance. He holds an MIT degree in data science and has led multi-million dollar digital transformations. His clients include CAA and Ottawa General Contractors.

In this episode of Knack 4 Business, Fuad breaks down how AI has moved well past the decision-tree chatbot era. His agents don't just reply — they reason, adapt, and manage entire customer journeys. They read emotional cues in real time. They know when to escalate. And they operate around the clock without fatigue.

Key topics covered:

• Why old chatbots failed and what changed with generative AI
• How empathy is trained into AI agents using frameworks — not scripts
• The multi-agent oversight model: agents watching agents
• How to set autonomy boundaries so AI never goes off the rails
• Prospecting at scale: from 5 meetings a year to 5 meetings a week
• Data security, hallucination mitigation, and AI governance
• How long it takes to see ROI after deploying AI agents
• Giving your AI agent a personality that fits your brand

Connect with Fuad on LinkedIn or visit KarmaFlow.ai to have an agent connect you directly.

Sponsors & Resources:

Join Canada Growth Network — full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting.

Listen to Property Wizard — the podcast of Gentry Learning, built to teach real estate investing with clarity. Explore Gentry Learning

Questions? Reach out: info@kreativinsight.com

Join Canada Growth Network — full GHL CRM + membership community. $1 CAD first month. $47 CAD/month. No lock-in.

Visit Knack 4 Business

Subscribe so you never miss an episode.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Tradespeople / Homeowners planning a renovation / Leaders building service-based businesses

WHAT THEY'LL GAIN: How to choose the right renovator, set realistic timelines, manage quality vs. price, and apply continuous improvement thinking to any service business.

Most home renovations go sideways for one reason. Nobody's managing the whole picture.

Colin Meredith is the founder of Delta Designs, an Ottawa-based renovation company with over 20 years of experience. He brought an engineering degree and an IT background into the trades — and built a business rooted in Kaizen, the Japanese philosophy of continuous improvement. On this episode of Knack 4 Business, Colin breaks down exactly how he runs projects, manages clients, retains great staff, and delivers quality work without the chaos most homeowners dread.

Here's what gets covered:

Why a turnkey renovator beats managing multiple trades yourself. How Kaizen applies to every single project — not just manufacturing. What myths homeowners believe about timelines and how to reset expectations early. How Colin identifies the real decision maker in every client conversation. Why quality materials in the right rooms save money long-term. How to retain great tradespeople in a competitive labour market. What red flags to watch for when getting renovation quotes.

Colin serves the greater Ottawa area. Reach him directly at Delta Designs or email Colin@deltadesigns.ca.

Your host Bernie Franzgrote is joined by co-host Wayne Pratt for this conversation.

Sponsors keeping K4B running:

Join Canada Growth Network — full GHL CRM plus membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Listen to Property Wizard — the podcast arm of Gentry Learning, built to teach you how to invest in real estate with confidence. Explore Gentry Learning.

Questions or connections? Reach out at info@kreativinsight.com

Join Canada Growth Network — full GHL CRM plus community. $1 CAD first month. $47 CAD/month after. No lock-in.

Visit Knack 4 Business

Subscribe so you never miss an episode.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: How to build a mission-driven program that runs like a business. Real strategies for youth literacy, mentorship design, and global collaboration.

Most people underestimate how hard it is to close a literacy gap. Megan Deers didn't.

Megan is the founder of Paradox Rocks! Communications — a coaching and facilitation company helping entrepreneurs align their passion, purpose, and business direction. She also serves as a facilitator and coach with Y.E.A. Global, and is the executive director of The Y Collab NPC — a Cape Town-based non-profit building literacy, life skills, and purpose pathways for young people aged two to eighteen.

In this episode of Knack 4 Business, Megan shares what it took to build a globally connected mentorship network over five years before the academy ever launched independently.

Key topics covered in this episode:

• Why print-first reading still matters in a screen-saturated world
• How The Y Collab NPC meets every learner where they are — from toddlers to teens
• The offline-capable technology built specifically for African classrooms
• How Megan runs her non-profit like a business — with income streams, not just grants
• The long-term funnel: from preschool literacy to entrepreneurship coaching
• What a real transformation story looks like — and why it keeps Megan going

Connect with Megan Deers on LinkedIn and explore her work at Y.E.A. Global.

SPONSORS & RESOURCES:

Join Canada Growth Network — full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No contract, no lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting.

Listen to Property Wizard — the podcast of Gentry Learning, built to teach you how to invest in real estate with confidence. Explore Gentry Learning.

Have a question or want to connect? Reach us at info@kreativinsight.com

Join Canada Growth Network — full GHL CRM + membership community. $1 CAD first month. $47 CAD/month. No lock-in.

Visit Knack 4 Business

Subscribe so you never miss an episode.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: A clear breakdown of GoHighLevel's core features, real numbers on AI-booked appointments, and a practical path to consolidating tools, cutting costs, and reclaiming time.

Most small business owners are drowning in software. CRM here. Email tool there. Scheduler. Dialer. Review manager. Each one costs money. Each one takes time. And none of them talk to each other. That's the complexity tax — and it's quietly killing your productivity.

Affan Chowdhury knows it firsthand. As a former business advisor with Invest Ottawa, he worked with 200+ Ottawa-area entrepreneurs. He watched them struggle with the same problem. Then he found a better way.

In this Canada Growth Network Power Hour session — featured on Knack 4 Business Season 4, Episode 30 — Affan walks through GoHighLevel as a practical all-in-one platform built for small business owners who are tired of juggling tools and losing leads.

GoHighLevel's starter plan is $99 USD per month if purchased directly. Canada Growth Network members access the same full platform at $47 CAD per month — first month $1 CAD, no contract, no lock-in. That's the same CRM, the same automation suite, the same AI tools — at a Canadian price point that works for solopreneurs and small teams.

What gets covered:

— The complexity tax: why disconnected software costs you more than money 

— Unified inbox: one place for Facebook, Instagram, WhatsApp, web chat, and SMS 

— Power Dialer and voicemail drop: outbound calling without the grind 

— AI voice agents: how GHL booked 161,000+ appointments on off-hours 

— Visual pipeline management: see exactly where every lead stands 

— Affiliate management, social scheduling, tap-to-pay, and WordPress hosting 

— Real pricing breakdown: starter at $97/month with usage costs that rarely exceed $20–$30

Affan shares one number that sticks: in under a year, GHL's AI suite handled half a million voice calls and saved customers 8,800 hours of staff time. That's not fluff. That's freedom.

Connect with Affan Chowdhury: NotionHive | LinkedIn | Book a call

Sponsors:

Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Check out Notionhive — Affan's own platform, built to help businesses work smarter.

Want to connect or collaborate? Email: info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. (GHL direct is $99 USD/month — CGN members pay $47 CAD.) Join Canada Growth Network

Attend the Monday Power Hour free

Subscribe to Knack 4 Business wherever you listen to podcasts.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Newcomers to Canada / Leaders building systems

WHAT THEY'LL GAIN: A practical framework for diversifying your professional network, showing up with visibility and credibility, and making the right ask at the right time.

Most people network when they're desperate. Brent Edwards teaches you to build before you need it.

In this Canada Growth Network Power Hour session, Brent — founder of BrentCanada Experiences and author of The Ultimate Guide to Professional Networking for Newcomers to Canada — shares the mindset and tactics that separate generous networkers from transactional ones.

He spent seven years as Key Account Manager at the Ontario Chamber of Commerce. He watched the best networkers in the room — real estate professionals, financial advisors, public affairs specialists — and reverse-engineered what they had in common. Consistency. Visibility. Generosity. And zero desperation.

The big reframe? Your professional network is a portfolio. You diversify it. You invest in it steadily. And you never make a withdrawal before you've made enough deposits.

In this session you'll learn:

• Why your network needs to be diversified — not just large
• What the most effective networkers Brent observed actually did differently
• How to raise your visibility at live events and conferences
• The 5-cent ask vs. the $5,000 ask — and why timing matters
• Where to find new rooms you haven't considered yet
• How to follow up within 24 hours in a way that gets remembered

Connect with Brent Edwards: Connect with Brent on LinkedIn Visit BrentCanada Experiences Email: mail@brentcanada.info

Resources mentioned in this session: Ontario Career Lab — volunteer coaching program connecting professionals with Grade 9 and 10 students across Ontario Toronto Region Immigrant Employment Council (TRIEC)

Our Sponsors:

Join Canada Growth Network — Full GHL CRM + membership community. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all in one place.

Attend the Monday Power Hour free — Canada Growth Network's weekly session for SMB owners, solopreneurs, and community builders.

Stay connected: Questions or referrals: info@kreativinsight.comJoin Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to stay current with every Power Hour session.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners, solopreneurs, corporate escapees, leaders building systems — and anyone selling innovation into a slow-moving market.

WHAT THEY'LL GAIN: A clear-eyed look at what it actually takes to move a resistant buyer — patience, proof, hero projects, and the power of showing up in the right rooms.

What happens when your technology works — but your market doesn't trust it yet?

John Fielding knows that story from the inside. He's the founder of NanoBubble Control Systems, a company bringing advanced water technology to Canadian agriculture. After 40 years in high tech — semiconductors, optical components, startups, mergers and acquisitions — John launched into one of the most risk-averse markets around. The result has been a masterclass in patience, proof, and persistence.

In this episode of Knack 4 Business, John breaks down what nanobubbles are, how ozone disinfection compares to chlorine, and why a chicken farmer in Canada is now seeing a 70% reduction in liver and respiratory disease in his flock. He also gets real about the harder side of commercializing new technology — skeptical farmers, cautious government agencies, and investors who don't yet understand the agricultural space.

One of the most powerful moments in this conversation is simple: John's best lead didn't come from cold outreach or a marketing funnel. It came from a stranger at an investment event whose university friend happened to run one of the largest egg farms in the region. Network beats cold outreach. Every time.

Topics covered in this episode:

• What nanobubbles are and why they stay suspended in water for months
• How ozone disinfection works and why it outperforms chlorine by a wide margin
• The trust gap in agricultural sales — and the hero project strategy for closing it
• Why John stopped leading with the science and started leading with the outcome
• The real ROI conversation with farmers — and why data is everything
• What it takes to build traction with government agencies and angel investors
• Why the cell phone adoption parallel explains everything about North American resistance to new technology

Connect with John Fielding on LinkedIn or visit NanoBubble Control Systems to learn more.

Sponsors supporting this episode:

Join Canada Growth Network — full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No contract, no lock-in.

Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site.

Listen to Property Wizard — the podcast by Gentry Learning, built to teach real estate investing with clarity and confidence. Explore Gentry Learning.

Questions? Reach us at info@kreativinsight.com

Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month. No lock-in.

Visit Knack 4 Business

Subscribe wherever you listen to podcasts.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: How to spot hidden profit leaks before they drain your business. A clear picture of what forensic financial analysis actually does. Practical steps on AI, tariffs, pricing, and supplier risk — built for real business owners, not just enterprise teams.

Most business owners are watching revenue come in. Very few are watching where it quietly walks out.

Karena Bell is the Founder and CEO of ProfitLinz. She's a veteran financial strategist with over 25 years advising Fortune 500 executives and mid-market business owners. Her firm specializes in forensic-level financial analysis — digging into the numbers most leaders never see to uncover hidden losses, pricing gaps, and untapped profit.

On this episode of Knack 4 Business, Karena breaks down how one client had 133 loss-leader customers quietly costing them $602,000 a year. She explains why the gap between top-line revenue and bottom-line profit is wider than most owners realize — and what to do about it.

What gets covered:

• What forensic financial analysis actually is — and why it changes everything
• The real difference between a bookkeeper, accountant, and fractional CFO
• How to use AI strategically — not just casually — in a small business
• Why tariffs are hitting businesses harder than expected and how to claw back overpaid costs
• SKU optimization, dynamic pricing, and supplier risk management
• How ProfitLinz's 90-day sprint model works — no long contracts, no hostages

Connect with Karena Bell on LinkedIn or visit ProfitLinz directly.

SPONSORS & RESOURCES:

Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting.

Explore Gentry Learning — A platform built to teach you how to invest in real estate with confidence. Also check out the Property Wizard podcast.

Join East Trade Winds free — Weekly Tuesday networking, 8–9 AM EST. Bring one challenge. Make one introduction.

CONNECT + TAKE ACTION:

Questions or introductions? Email: info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.

Visit Knack 4 Business

Subscribe so you never miss an episode.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: 

• SMB owners whose revenue has gone flat
• Founders who've built a team but haven't built a process
• Solopreneurs moving toward their first sales hire
• Corporate escapees building a B2B business from scratch
• Leaders who know something is off but can't pinpoint it

WHAT YOU'LL GAIN: A clear picture of why sales stall — and a practical framework to fix it. Real tools, real process, no fluff.

Most business owners don't have a sales problem. They have a systems problem.

Darren Legault has spent over 25 years in the trenches of B2B sales — starting on 100% commission, knocking on doors in minus 40 weather. Today he works with founders and CEOs of small to medium businesses who are stuck at a plateau and don't know why.

In this episode of Knack 4 Business, Darren breaks it all down.

What's blocking your growth: Most SMB owners wear every hat. They've made some sales. Then things go flat. Darren sees three gaps almost every time — no sales playbook, no CRM, and a team with zero coaching or structure.

The sales playbook explained: A playbook isn't a binder that collects dust. It's a living document. It covers your ICP (ideal customer profile), your value proposition, your sales methodology, and your process. It's what gives a new hire a roadmap from day one.

The CRM conversation: About 50% of businesses still don't use one. A CRM is your command center. It tracks your pipeline, your follow-ups, your win rates, your deal sizes. Without it, leads fall into a black hole — and Darren has seen exactly that happen with a real client whose marketing was working perfectly but sales were still flat.

CPR — Conversion, Penetration, Retention: New customers matter. But your existing accounts are a goldmine. Darren's CPR model keeps you focused on all three levers at once.

Onboarding done right: It starts before day one. Darren calls it pre-boarding. A 30-day structured plan, clear expectations, and ongoing coaching — not sink or swim.

Compensation plans: They drive behaviour. Full stop. If your reps aren't doing what you want, check what you're paying them to do.

Connect with Darren Legault: 

Connect with Darren on LinkedIn 

Visit Darren's Sales Xceleration profile

📧 dlegault@salesxceleration.com

📞 613-858-1838

Hosted by: Bernie Franzgrote | Wayne Pratt

This episode is brought to you by:

Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in.

Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting.

Listen to Property Wizard | Explore Gentry Learning — The podcast and platform built to teach real estate investing with confidence.

📩 info@kreativinsight.com

Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in.

Visit Knack 4 Business

🔔 Subscribe so you never miss an episode.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners. Solopreneurs. Corporate escapees. Leaders building systems.

WHAT THEY'LL GAIN: A clear picture of where AI actually helps. A practical framework for modernizing your digital platform. Real lessons from 25 years of building for global brands — delivered in plain language.

Most businesses know their website is outdated. Few know how to fix it without blowing the budget or getting lost in tech jargon.

Chris Bryce is the founder and CEO of Dot Fusion and CrewCMS — a certified B Corp leading digital transformation for organizations across Canada and Cambodia. With over 20 years of experience working with brands like Cirque du Soleil, Intuit Canada, Mitsubishi, and Brookfield Properties, Chris knows what separates a platform that performs from one that just looks good.

In this episode of Knack 4 Business, Chris breaks down headless and composable web architecture in plain language. He explains when AI is a genuine growth tool — and when it's just noise. He shares how CrewCMS was built out of a real problem — commercial real estate losing marketing dollars after COVID — and why SaaS thinking is changing the services model for good.

Key topics covered:

• What headless CMS actually means and why it matters for growing businesses
• How AI is being used to build prototypes in a day that used to take months
• Why prompt engineering is now a core skill for every business owner
• The difference between content AI, research AI, and product-building AI
• How Dot Fusion went from CD-ROMs in 1998 to leading global digital teams today
• Why adding more projects and more staff isn't always the path to growth
• The SaaS model as a smarter path to recurring revenue for service businesses

Connect with Chris Bryce: Website: dotfusion.com LinkedIn: linkedin.com/in/cbryce Email: cbryce@dotfusion.com

Podcast: Beyond the CMS | AI Office Hours Blog: gnarlyspoке.com

Your hosts: Bernie Franzgrote and Wayne Pratt

Sponsors we trust:

Canada Growth Network + GHL — Tools, intros, and a real community. $47 CAD/month. First month $1. No contract.

WebIndexer — Get your business details found online, faster.

Gentry Learning — Practical learning for real estate investment growth.

Want more like this? Subscribe to Knack 4 Business: knack4business.com use our Web Indexer chatbot to find other useful content!

Join Canada Growth Network + GHL CRM for $47 CAD/mo, no contract: canadagrowthnetwork.com/ghl

Questions or collaborations: info@kreativinsight.com

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners, solopreneurs, corporate escapees, and leaders ready to put their money to work in real estate.

WHAT THEY'LL GAIN: Actionable strategies for starting in real estate, hard-won lessons on avoiding common scams, and real frameworks for building a property portfolio over time.

Most people overcomplicate real estate. Fred Crouch keeps it simple.

Fred is a commercial realtor and the founder of Gentry Real Estate Services and Gentry Learning. He works with first-time investors and seasoned buyers to help them make smarter property decisions. On this episode of Knack 4 Business, Fred sits down with hosts Bernie Franzgrote and Wayne Pratt to talk about what it actually takes to start investing in real estate — and what to watch out for.

What they cover:

Fred starts with the oldest rule in investing: if it sounds too good to be true, it probably is. He talks about why chasing high returns often leads to loss — and how too many first-time investors end up holding a sixth or seventh mortgage on a project gone sideways.

He breaks down the difference between passive investing — think REITs and real estate shares — and active investing, where you own and manage tangible property. For most beginners, Fred recommends starting with something you can drive past. Something real.

Fred also unpacks co-tenancy agreements — one of the most practical tools for building a portfolio faster without going it alone. Pooling resources with like-minded investors lets you get into the market now instead of spending years playing catch-up with rising prices.

The long game is the point. Fred uses a simple example: buy one property at 25 or 30 years old, hold it, rent it out, and let natural appreciation do the work. By retirement, that single investment could be worth double — paid for largely by your tenants.

Connect with Fred Crouch:

• Website: http://www.gentryres.com
• Learning Platform: https://www.gentrylearning.com/
• Courses: https://www.gentrylearning.com/courses
• Podcast: https://www.gentrylearning.com/podcast
• Spotify: https://open.spotify.com/show/3PSA7BgqQ1sjNOGs6RzvsN
• Instagram:  https://www.instagram.com/gentrylearning/
• LinkedIn:  https://www.linkedin.com/in/fcrouch/
• Email: fred@gentryres.com

Also mentioned:

• Wayne Pratt, co-host — https://www.linkedin.com/in/prattwayne/

This episode is brought to you by:

• Gentry Learning — Real estate education built for beginners. Take your first step with confidence.
• Property Wizard — Smart tools for real estate investors at every level.
• Canada Growth Network + GHL — Real introductions. Real tools. $47 CAD/month, first month $1. No contract.

Take the next step:

• Questions? Email us: info@kreativinsight.com
• Join Canada Growth Network: https://canadagrowthnetwork.com/ghl — $47 CAD/mo, no contract
• Subscribe so you never miss an episode
• Listen on K4B: https://knack4business.com/

K4B ACKNOWLEDGEMENTS

A big thank you to the people who make Knack 4 Business possible:

Carl Richards — Podcast Solutions Made Simple

Fred Crouch — Property Wizard

Jovan Strika — @Hive

Melanie Webber — Business Partner

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR:
Corporate escapees
Leaders building systems

WHAT THEY’LL GAIN:Practical resume structure
Clear formatting rules
How to avoid ATS myths
How to lead with real results
How to think like a hiring manager

Most resumes fail because they try to say too much and prove too little.

In this Canada Growth Network Power Hour, Colin McIntosh from Sheets Resume breaks down what actually works in today’s hiring market. He explains why summaries often hurt you. Why keyword stuffing for ATS systems backfires. And why your resume is not your life story.

Colin shares how to lead with impact. Put big numbers up top. Remove fluff. Use plain language. Keep it to one page. He also talks about subconscious bias, formatting mistakes, and why recruiters scan fast.

This conversation shifts your thinking. A resume is not emotional. It is a tool. Its only job is to get a phone call.

Key topics covered:

• Why resume summaries usually fail
• The truth about ATS friendly resumes
• How to highlight measurable results
• Why one page is stronger
• Formatting that helps humans read fast
• Avoiding red flags in contact details

Guest Links:
Colin McIntosh – Sheets Resume

Featured Sponsors:

Canada Growth Network + GHL – $47 CAD/mo

WebIndexer easy to install and work with chat bot!

Gentry Learning program to understand real estate investing.

Want to build better systems in your business?
Email: info@kreativinsight.com

Subscribe for more conversations that help you grow.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS IS FOR: SMB owners, solopreneurs, corporate escapees, and leaders who are curious about AI but don't know where to start — or have started and feel stuck.

WHAT THEY'LL GAIN: A practical framework for AI adoption, real warnings about ChatGPT's blind spots, and a clear path to building systems that actually work in your business.

Most business owners know they should be using AI. Very few know how to use it well.

Jeff Borschowa has spent years on the bleeding edge of AI and technology adoption. He's broken things so you don't have to. Now he helps entrepreneurs cut through the hype and build simple, repeatable systems using his D.R.I.M.O. framework — Diagnose, Recommend, Implement, Maintain, Optimize.

In this episode of Knack 4 Business, Bernie Franzgrote and Wayne Pratt sit down with Jeff to unpack what AI adoption actually looks like for everyday business owners — from the 55-year-old tradesperson to the solopreneur trying to reclaim their time.

Here's what gets covered:

• Why most people are using AI wrong — and how ChatGPT can actually hurt your business if you're not careful
• The real difference between AI and LLMs — and why it matters
• How to find the right AI tool for your specific business without chasing every new shiny object
• What custom GPTs are and how Jeff has built over 400 of them for clients
• Why curiosity and communication skills are your biggest AI advantages
• How neurodiverse thinkers may have a natural edge with large language models
• The D.R.I.M.O. system — a repeatable framework any business can follow
• When to use Google Gemini vs ChatGPT vs Microsoft Copilot
• Why you should start with AI tools that are at least a year old
• The real data privacy risks most people ignore when using ChatGPT

Jeff is the founder of Business Catalyst Crew and Pharos Business. He also hosts the Lighthouse Sessions Podcast. Connect with Jeff on LinkedIn and explore his blog at businesscatalystcrew.com/blog.

Co-hosts: Bernie Franzgrote and Wayne Pratt

THIS EPISODE IS BROUGHT TO YOU BY:

Canada Growth Network + GHL — A practical CRM and automation ecosystem built for Canadian entrepreneurs. First month just $1 CAD. No contract.

WebIndexer — Get your business found online faster.

Gentry Learning — Practical learning tools built for business growth.

CONNECT + TAKE ACTION:

Have a question or want to be a guest? Email us: info@kreativinsight.com

Ready to grow your network and your business? Join Canada Growth Network for $47 CAD/month — no contract: https://canadagrowthnetwork.com/ghl

Listen to more episodes: https://knack4business.com/

Subscribe so you never miss a conversation that matters.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Family business owners lose focus and growth momentum when personal stress, grief, or conflict impacts leadership and performance.

What if your greatest business advantage is not your marketing plan—but your family table?

In this powerful episode of Knack 4 Business, we sit down with Dorina Lantella, founder of Dorina’s Kitchen, to explore the Roseto Effect—a real-world study proving that strong community and family bonds increase longevity, health, and resilience.

Dorina shares her personal story of grief, family crisis, and rebuilding focus after loss. Through faith, food, and connection, she discovered something powerful:

Strong families build strong businesses.

Gathering at the kitchen table.
Cooking together.
Talking through conflict.
Leading with empathy.

These simple habits build emotional resilience. And resilient leaders grow resilient companies.

This episode is a practical business case study for family-owned businesses who want:

• Better leadership under pressure
• Stronger communication
• Healthier team culture
• Long-term business sustainability

Dorina explains how the Roseto Effect applies directly to entrepreneurship. Community reduces loneliness. Support builds confidence. Positive leadership improves performance.

If you feel isolated as a business owner, this conversation will remind you:

You are not meant to lead alone.

Who This Podcast Is For

Family business owners, second-generation leaders, entrepreneurs balancing work and home, and founders building culture-driven companies.

What You’ll Gain

• Actionable leadership lessons rooted in real life
• A resilience framework for family businesses
• Practical communication strategies
• A new perspective on business growth through community
• Inspiration to rebuild connection at home and at work

Key Topics Covered

• The Roseto Effect and business resilience
• Family culture as a competitive advantage
• Entrepreneur mental health
• Leadership through community
• Faith and entrepreneurship
• Networking as modern community
• Emotional resilience in business growth

Guest Links & Resources

Dorina Lantella
Website: https://www.dorinaskitchen.com/
LinkedIn: https://www.linkedin.com/in/dorinaskitchen/

Italy Immersion Retreats
Leadership & Family Coaching
Cooking & Connection Workshops

Watch & Read

📺 YouTube: https://youtu.be/FE3605nTMlE
📰 Article: https://knack-4-business.ghost.io/your-family-is-your-business-advantage-heres-why

SPONSORS 

💼 Canada Growth Network – $47 CAD /mo = Business networking + CRM tools for SMBs
Start your trial 👉 https://tinyurl.com/3s5d3ayv

💬 WebIndexer – Turn your website into a 24/7 sales assistant
See it live 👉 https://tinyurl.com/yav4edf5

🤝 @Hive – Real-world business networking community
Join here 👉 https://tinyurl.com/4dmcxah8

Special thanks to:

Carl Richards from Podcast Solutions Made Simple
Fred Crouch of the Property Wizard Podcast
Jovan Strika from @Hive
Melanie Webber

Co-host: Wayne Pratt

Next Steps to Take:

If this episode helped you rethink leadership and family business growth:

✔️ Subscribe and follow Knack 4 Business
✔️ Share this episode with another business owner
✔️ Comment on YouTube and join the discussion
✔️ Connect with Dorina on LinkedIn
✔️ Reach us at info@kreativinsight.com

Visit https://knack4business.com/ to explore more episodes.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many business owners want to start a podcast but don’t know how to use podcast marketing strategically to generate real clients instead of just downloads.

What if your voice could grow your business?

In this episode of Knack 4 Business, we sit down with Hector Santiesteban, founder of Amplafy Media, to unpack one powerful strategy: podcast marketing for business owners.

Hector shares his founder journey—from working 60–70 hours a week in sales to discovering that live streaming and podcasting could build real authority. He explains why podcasting is not about becoming the next celebrity host. It is about attracting 5 to 20 ideal clients who already trust you.

For global English-speaking business owners, consultants, healthcare leaders, legal professionals, and B2B advisors, this episode explains how podcast strategy builds authority, trust, and long-term growth.

You will learn:

• Why podcast marketing works best in high-trust industries
• How to structure episodes for real business outcomes
• The ideal podcast length for engagement and retention
• How to avoid becoming an abandoned podcast
• Why YouTube and LinkedIn clips expand visibility
• How to align your podcast directly with revenue strategy

This episode is for startup founders, solopreneurs, consultants, and scaling business owners who want authority-driven growth instead of chasing downloads.

What you’ll gain:

• Clear authority-building strategies
• A practical podcast marketing framework
• Lead generation insights
• Sustainable client acquisition tactics
• Confidence to launch with purpose

📺 Watch on YouTube: https://youtu.be/A-WTVS0kpng

📰 Read the full blog on Ghost: https://knack-4-business.ghost.io/build-authority-fast-with-this-one-strategy

Guest Resources

Hector Santiesteban
Amplafy Media: https://amplafymedia.com/
LinkedIn: https://www.linkedin.com/in/hector-podcast/

Free Podcast Planning Session available through Amplafy Media.

Acknowledgements

Special thanks to:

Carl Richards of Podcast Solutions Made Simple
Fred Crouch of Property Wizard Podcast
Jovan Strika of @Hive
Melanie Webber

Co-Host: Wayne Pratt

Sponsors Supporting Business Growth

💼 Tools & Communities That Help SMBs Grow

• Canada Growth Network – Business networking plus GoHighLevel CRM for SMBs and solopreneurs at $47 CAD/month.

• WebIndexer – Turn your website into a 24/7 AI sales assistant chatbot.

• Notionhive – High-performing websites built to generate leads and clients.
(I may earn a small commission at no extra cost to you.)

Next steps to take:

If this episode sparked an idea, read more, comment, and share your thoughts.

Reach us directly at mailto:info@kreativinsight.com

Visit https://knack4business.com/ to explore more Growth Pillar episodes.

Let us motivate you.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Problem Trevor Gibbs Solves:
Most businesses lose traffic, rankings, and sales because their websites are not accessible — and they don’t even know it.

About 1 in 4 people live with a disability. Millions more deal with temporary vision, hearing, or mobility challenges. When a website is hard to use, people leave. Search engines notice. Rankings drop.

In this episode of Accessible Websites Get Better Rankings and More Customers, Trevor Gibbs, known as The Web Detective, explains how accessible websites improve SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

He shares simple truths:
If your buttons are unclear, screen readers struggle.
If your videos have no captions, users leave.
If your site is not mobile-first, 80% of visitors get frustrated.

Accessible websites help real people. They also help Google, voice search, and AI engines understand your content better.

This is not just about compliance.
It is about growth.

Key Topics Covered

• What Accessible Websites mean for SEO, AEO, and GEO
• WCAG standards explained in simple terms
• Why mobile-first design matters
• The “3-second rule” for homepage clarity
• Screen readers and why labels matter
• U.S. tax credits for accessibility improvements
• Legal risks and global compliance trends
• How accessibility increases conversions and trust

Who This Podcast Is For

Startup founders, solopreneurs, scaling business owners, marketing leaders, website developers, and anyone who depends on online traffic to generate leads and revenue.

What You’ll Gain

• Actionable insights to improve website accessibility
• Hard-won lessons about rankings and usability
• Real growth strategies tied to SEO and revenue
• Clear steps to make your site mobile-first and compliant

Speaker

Trevor Gibbs – The Web Detective

Offers Mentioned

• Website accessibility audit
• Guidance on U.S. accessibility tax credits
• Informal consultation to review your website

Hosts

Percy Barr | https://percybarr.com/
Wayne Pratt | https://motive8u.ca/
Bernie Franzgrote

Sponsors

WebIndexer – AI Chatbot for Your Website
Turn your website into a 24/7 sales assistant.

Notionhive – Websites That Actually Work
High-performing websites built to convert.

@Hive – Real-World Business Networking
Build real partnerships online and in person.
 

Next Steps to Take:

1. Listen to the episode.
2. Review your website for accessibility gaps.
3. Connect with Trevor for an audit.
4. Comment your biggest website challenge.
5. Share this episode with a business owner who needs better rankings.

Watch on YouTube

Read about the details! 

Have questions?
Email us at: info@kreativinsight.com

Explore Canada Growth Network

To see more episodes

Let us Motivate You.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kimberly Crowe helps coaches and speakers attract steady clients without cold calls or complicated sales funnels by using live workshops that build trust and convert.

If you're a coach or speaker trying to grow your business, you’ve likely been told to build a funnel.

Free download. Email sequence. Webinar. Upsell.

But what if the real answer isn’t another funnel — but a better conversation?

In this episode of Knack 4 Business, host Bernie Franzgrote sits down with Kimberly Crowe, founder of Entrepreneurs Rocket Fuel, to unpack a smarter way to generate leads and convert clients: high-converting workshops.

Kimberly has spoken on over 5,000 stages and built her authority by helping entrepreneurs replace outdated sales funnels with interactive workshops that create real connection.

She shares her powerful 3-step Client Magnet Method:

1. Connection – Build trust through live interaction.
2. Novelty – Teach one clear solution that feels new and valuable.
3. Challenge – Invite your audience to take the next step confidently.

You’ll learn why webinars often fail, why many speakers over-deliver but under-sell, and how to design a workshop that converts without feeling pushy.

Key Topics Covered

• How to get coaching clients without cold outreach
• Workshop marketing strategy that converts
• How to replace sales funnels with live events
• Podcast guesting for visibility and authority
• Structuring one-day workshops for higher conversions
• Making strong calls to action without sounding salesy

Who This Podcast Is For

Coaches, speakers, consultants, solopreneurs, and scaling business owners who want predictable lead generation and authority-based marketing.

What You’ll Gain

Actionable workshop strategies, clearer client conversion systems, improved calls to action, and practical growth tools you can use immediately.

Connect with the Guest

🔗 Kimberly Crowe – LinkedIn
🌐 Entrepreneurs Rocket Fuel – https://entrepreneursrocketfuel.com/

Watch on YouTube: https://youtu.be/PFojqRzmlz4
Read more: https://knack-4-business.ghost.io/the-client-magnet-method-coaches-wish-they-knew-earlier

 

Sponsors Supporting Small Business Growth

• Start your trial 👉 Canada Growth Network – Networking + CRM for SMBs

• See it live 👉 WebIndexer – Turn your website into a 24/7 sales assistant

• Explore 👉 Notionhive – High-converting business websites

• Learn real estate investing 👉 Property Wizard Podcast with Fred Crouch

 

Special Thanks

🎙 Carl Richards – Podcast Solutions Made Simple
🏢 Jovan Strika – @Hive 
🤝 Melanie Webber – Business Partner

Co-Host: Wayne Pratt

What to do next !

If this episode helped you rethink how to get coaching clients, share it with another coach or speaker.

Have a question for Kimberly or the Knack 4 Business team?

Email us at info@kreativinsight.com

Visit https://knack4business.com/ for more resources.

Read more. Comment. Connect with Kimberly. Let’s grow together.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feeling stuck in your business? Discover how business coaching helps small business owners overcome limiting beliefs, gain clarity, and take action. Wayne Pratt explains why the right coach can accelerate growth by years—and why AI can’t replace human insight.

Many small business owners feel “fine” but quietly stuck. In this episode, Wayne Pratt of Motive8U explains how limiting beliefs, blind spots, and old stories hold entrepreneurs back. Learn how business coaching creates clarity, accountability, and real growth through 3–5 year goals, 90-day plans, and daily action. If you want practical steps to overcome limiting beliefs in business, this episode shows how a coach can accelerate growth by years.

The Problem This Guest Solves:
Small business owners often stay stuck in fear, blind spots, and limiting beliefs that quietly slow growth for years without realizing it.

Many entrepreneurs work hard every day. The doors are open. Sales are coming in. Life looks “fine.”

But deep down, something feels off.

In this episode of Knack 4 Business, host Bernie Franzgrote sits down with Wayne Pratt of Motive8U to talk about business coaching for small business owners — and why the right coach can accelerate growth by years.

Wayne shares how limiting beliefs in business often come from old stories — what a teacher said, what a boss believed, what we once failed at. These stories quietly shape decisions. They limit scale. They block confidence.

He explains the key difference between a friend and a professional coach:

A friend supports you.
A coach challenges your blind spots.

Wayne breaks growth into three simple steps:

• Set clear 3–5 year goals
• Create 90-day targets
• Take daily action steps

If you cannot break a goal into 90 days, it is not a goal — it is a wish.

The conversation also explores AI in coaching. While AI may replace low-cost coaching tools, it cannot replace human insight, accountability, and personalized strategy.

If you feel “comfortably unhappy” in your business, this episode will challenge you to rethink what is possible.

👉Read more on our blog

👉Watch it on YouTube

Who This Podcast Is For

Startup founders, solopreneurs, and scaling business owners who feel stuck, overwhelmed, or unsure how to break through limiting beliefs.

What You’ll Gain

Actionable insights, clear growth frameworks, mindset tools, and practical business coaching strategies that accelerate momentum.

Guest Resources

📘Freshly Brewed Coaching book by Wayne Pratt &  Matt Hawksley 

 

🔗 Connect with Wayne Pratt
       Website: https://motive8u.ca/

Sponsors & Business Growth Partners

💼Canada Growth Network – $47 CAD/mo, no contract = Business networking + GoHighLevel CRM access

🤖WebIndexer – Turn your website into a 24/7 sales assistant

🏡Property Wizard Podcast – Real Estate Made Practical

🌍East Trade Winds – Free networking community

 

Acknowledgements

Carl Richards – Podcast Solutions Made Simple
Fred Crouch – Property Wizard podcast
Jovan Strika – @Hive
Melanie Webber – Business Partner

Next steps!

If this episode helped you rethink growth, share it with another entrepreneur.

Read more, comment, or connect with Wayne directly.
We would love your feedback.

📩 Email us at: info@kreativinsight.com 
🌐 Visit: https://knack4business.com/

Let us Motivate You.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

WHO THIS PODCAST IS FOR

Global CEOs, startup founders, executive leaders, CFOs, financial services firms, AI-forward organizations, and scaling business owners.

WHAT LISTENERS WILL GAIN

Actionable insights, hard-won lessons, AI-powered decision frameworks, and practical leadership strategies for aligning behavior, money, and exponential growth.

Most leaders struggle because their natural talents and financial decisions are misaligned, creating stress, poor judgment, and stalled growth.

AI is powerful.

But if your behavior around money is broken, no technology will fix it.

In this episode of Knack 4 Business, we sit down with Hugh Massie, Founder of DNA Behavior International and Chairman of the Behavioral Economics Institute.

Hugh explains how your “financial DNA” is formed early in life and shapes how you handle risk, savings, leadership, hiring, culture, and strategic growth. When leaders are under pressure, they do not rise to training — they fall back to instinct.

That instinct impacts:

• Investment decisions
• Risk tolerance
• Executive leadership style
• Organizational culture
• Long-term business growth

Hugh shares how behavioral economics and artificial intelligence now allow companies to digitally scan behavioral patterns at scale. Instead of guessing how your executive team or clients think, AI-powered behavioral analytics can predict stress triggers, communication styles, and decision bias.

This is AI applied to human behavior — not automation for tasks, but automation for smarter leadership.

Hugh also challenges common money myths:
• Risk profiling alone is not enough
• Savings behavior may matter more than risk appetite
• Culture is a reflection of CEO behavior
• Exponential growth requires human alignment first

If you want to build a people-first organization with scalable global growth, this conversation will shift how you think about money, leadership, and AI.

🎥 Watch on YouTube: Your Talents Are Worthless Without This Money Alignment
🎧 Listen on Simplecast: Episode Link
📖 Read the article: Ghost.io Feature

GUEST LINKS & RESOURCES

🌐 Hugh Massie – DNA Behavior
Website: dnabehavior.com
LinkedIn: Hugh Massie

SPONSOR SPOTLIGHT (Best Fit for AI & Global Growth Audience)

💻 WebIndexer – AI Website Assistant
Turn your website into a 24/7 sales assistant using AI-powered chat.
👉 What we use it on our Knack 4 Business website

🏠 Property Wizard Podcast – Real Estate Strategy
Build wealth strategically through practical real estate insights.
👉 Learn more at Property Wizard Podcast

🌎 East Trade Winds – Global Networking That Works
Build serious international business relationships — free.
👉 Register here: East Trade Winds

SPECIAL THANKS

Podcast production support by Carl Richards of Podcast Solutions Made Simple

Real estate collaboration with Fred Crouch of the Property Wizard Podcast

Community space support from Jovan Strika at @Hive Coworking

Strategic partnership support from Melanie Webber

Co-host: Wayne Pratt

If this episode helped you rethink money, leadership, or AI —
📩 Send your questions or comments to info@kreativinsight.com

Explore more episodes at the official Knack 4 Business website

Let us motivate you.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Core Focus: How Introverts Succeed in Business

Introverted professionals are often overlooked and underpaid—not because of talent, but because they were never taught how to communicate their value strategically.

Many people believe leadership belongs to the loudest voice in the room.

Gregory Weinger once believed that too.

Early in his career, he tried to act like an extrovert. He spoke more. Promoted himself more. Pushed harder in meetings. It worked—but it drained him.

Then he discovered something powerful:

Introversion is not a weakness. It is wiring.

In this episode of Knack 4 Business, Greg explains how introverts succeed in business by using their natural strengths. He shares the real difference between introversion and shyness, how energy management drives executive performance, and why preparation is a strategic advantage in leadership.

If you are an introverted professional, entrepreneur, or executive who feels unseen in meetings—or if you lead a team and want better results—this episode delivers practical tools for authentic leadership development.

KEY TOPICS COVERED:

• How introverts succeed in business without faking extroversion
• Introvert leadership skills and executive presence
• Closing the income gap through strategic communication
• Meeting management strategies that unlock better ideas
• Energy management for high-performance professionals
• Why introverts are underrepresented in senior leadership
• Authentic leadership vs performative extroversion

WHO THIS PODCAST IS FOR:

Startup founders, introverted professionals, solopreneurs, scaling business owners, and executive leaders seeking stronger communication and operational performance.

WHAT YOU WILL GAIN:

Actionable leadership strategies, structured communication tools, confidence-building frameworks, and practical ways to close the introvert income gap while staying authentic.

READ MORE HERE !

WATCH this ON YOUTUBE
 

Gregory Weinger
Senior Leader at SheerID

Listen to Gregory's podcast: The Powerful Introvert Podcast

HOSTS:
Bernie Franzgrote
Wayne Pratt

Knack 4 Business use our website chatbot to find other podcasts!

Special thanks to:
Carl Richards – Podcast Solutions Made Simple
Fred Crouch – Property Wizard
Jovan Strika – @Hive
Melanie Webber
 

SPONSORS

Canada Growth Network – $47 CDN / mo – no contract -Business Networking + CRM

@Hive – Real-World Business Networking

Notionhive – High-Performing Websites

If this episode helped you rethink leadership, we want to hear from you.

Comment on YouTube.
Connect with Greg on LinkedIn.
Share this with an introverted leader who needs to hear it.

For consulting or speaking inquiries:
Email us at mailto:info@kreativinsight.com

Or visit: https://knack4business.com/

Subscribe to Knack 4 Business for weekly executive growth insights.

Let us motivate you.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tariffs between Canada and the U.S. feel like a tax problem.

But in this episode, Karena Bell, Founder of ProfitLinz (https://profitlinz.com/) explains something simple:

Tariffs rarely destroy margin.
Bad decisions do.

Many companies are overpaying 20–40% in duties because of:

• Incorrect HS codes
• Missed United States–Mexico–Canada Agreement (USMCA) qualifications
• Conservative classifications
• Unreviewed broker filings

That money leaves quietly.

No headlines.
No alerts.
Just lower EBITDA months later.

When tariffs rise, landed costs increase immediately. Duties are paid before revenue is collected. Inventory ties up cash. Pricing adjustments lag.

Cash stress shows up before profit erosion.

Most leaders don’t see it until it’s too late.

Karena breaks down how USMCA compliance mistakes and tariff misclassification are hurting small and mid-sized businesses across Canada and the United States.

This is not a compliance issue.

It is a profit strategy issue.

Key Topics Covered

• What are common USMCA compliance mistakes?
• How do tariffs impact cash flow before profit?
• Why are companies overpaying import duties?
• How do HS code errors reduce EBITDA?
• Why brokers focus on compliance, not margin optimization
• How leaders can model tariff volatility risk

Who This Podcast Is For

Startup founders, solopreneurs, CFOs, import/export businesses, and scaling business owners operating between Canada and the U.S.

What You’ll Gain

Actionable insights, hard-won lessons, and practical trade strategies to protect margin, improve working capital, and prevent hidden duty overpayments.

Guest

Karena Bell
Founder, ProfitLinz
LinkedIn: https://www.linkedin.com/in/karenambell/
Website: https://profitlinz.com/

Complimentary tariff assessment on the ProfitLinz website at: https://profitlinz.com/tariff

Hosts

Bernie Franzgrote
https://link.v1ce.co.uk/berniefranzgrote

Percy Barr
LinkedIn: https://www.linkedin.com/in/percy-barr-10992b10/
Website: https://percybarr.com/

Wayne Pratt
LinkedIn: https://www.linkedin.com/in/prattwayne/
Website: https://motive8u.ca/

Sponsors

WebIndexer – Turn your website into a 24/7 sales assistant with a smart chatbot.
👉 https://tinyurl.com/yav4edf5

Notionhive – High-performing websites that generate leads.
👉 https://tinyurl.com/35hrnu4a

East Trade Winds – Free networking community for serious business connections.
👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9

Canada Growth Network Membership

Join the Canada Growth Network for $47 CAD per month.
Get access to GoHighLevel, business tools, and community support.
First month is just $1. Cancel anytime.

👉 https://canadagrowthnetwork.com//ghl

Watch & Read

YouTube: https://youtu.be/7zxiYncTQzE
Article Version: https://knack-4-business.ghost.io/tariffs-arent-killing-profitability-your-decisions-are

Call To Action

Read more.
Review your HS codes.
Then tell us—have you checked your USMCA compliance in the last two years?

Email us at:
📧 info@kreativinsight.com

Visit:
https://canadagrowthnetwork.com

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI is not here to replace people — it removes repetitive work so your team can focus on real relationships.

Colin Mackenzie helps businesses use AI and automation to improve customer experience without losing trust, privacy, or the human touch.

In this episode of Knack 4 Business (Season 4, Episode 17), host Bernie Franzgrote and co-host Wayne Pratt sit down with Colin to answer a big question:

How can you use artificial intelligence in business without sounding robotic or losing customer trust?

Colin explains that AI is not magic. It is math, data, and models. Used the right way, generative AI and large language models can automate FAQs, scheduling, and contact center tasks—while humans handle empathy, trust, and complex conversations.

Key topics covered:

• Generative AI in customer service
• Agentic AI workflows that finish tasks end-to-end
• Retrieval-Augmented Generation (RAG) explained simply
• AI guardrails to reduce hallucinations and bias
• Data sovereignty, compliance, and privacy
• On-device AI vs cloud AI
• How to implement AI in business responsibly

Who this podcast is for:
Startup founders, solopreneurs, scaling business owners, operations leaders, and IT decision-makers exploring AI & automation.

What you’ll gain:
Actionable AI implementation ideas, clear explanations you can repeat to your team, and practical steps to improve customer experience while protecting trust.

Watch / read:

• Watch on YouTube
• Read the article on Ghost

Guest link:

• Connect with Colin Mackenzie (LinkedIn)

Sponsors:

• Grow systems + community with Canada Growth Network
• Upgrade your site with Notionhive
• Find real connections with East Trade Winds

With thanks to:

• Carl Richards at Podcast Solutions Made Simple
• Fred Crouch from The Property Wizard
• Jovan Strika from @Hive Coworking
• Melanie Webber

Read more on Ghost, then comment with your biggest AI question. You can also connect with Colin or message us at info@kreativinsight.com . For more episodes and tools, visit Knack 4 Business and subscribe.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Story You Might Recognize

It starts small.

You stay late “just this once.”
You miss a family moment.
You wake up tired and wired.

You tell yourself it will pass.

But stress stacks up. Home starts to feel tense. Work feels heavy. And the people you love most get the leftovers.

In this episode of Knack 4 Business, Dale Allen and Trevor Bryce Stevenson—co-founders of ConsciousLead—share what they’ve learned from 20+ years as both business partners and a married couple. They explain why most leaders were never taught how to talk when pressure is high—and how that silence turns into distance, then resentment, then burnout.

They teach harmless leadership (also called nonviolent leadership): a way to lead through uncertainty without causing damage in conversations, culture, or relationships. You’ll also hear about their powerful “week on, week off” method—built to fight decision fatigue, reduce scorekeeping, and give each partner real recovery time while still running a home and business.

If you feel less joy, more conflict, or repeating patterns you can’t fix, this episode gives you a clear next step.

Listen, then comment with one thing you’ll try this week—and connect with Dale and Trevor to keep the conversation going.

Key Topics Covered

• Warning signs of leadership burnout (sleep, tension, “workmares,” and missed moments)
• Why resentment builds when each partner feels they’re “doing more”
• How stress spills from work into marriage, parenting, and family life
• Why command-and-control leadership lowers trust and engagement
• What harmless leadership looks like in real conversations
• How “week on, week off” restores energy and reduces conflict

Who This Podcast Is For

Startup founders, solopreneurs, scaling business owners, executive leaders, and couples building a business together.

What You’ll Gain

Actionable burnout prevention tools, better communication habits, stronger relationships, clearer boundaries, and healthier leadership for long-term growth.

Guest Links & Resources

Connect with Trevor Bryce Stevenson at ConsciousLead
Connect with Dale Allen at ConsciousLead

Listen / Watch / Read More

Listen on Simplecast
Watch on YouTube
Read the article on Ghost
Explore Knack 4 Business

Hosts

Hosted by Bernie Franzgrote and Wayne Pratt

Sponsor Details (Top 3 Fit for This Audience)

Support the show and explore tools that help founders and SMBs grow:

• Canada Growth Network — Networking + GoHighLevel CRM access for SMBs and solopreneurs
• WebIndexer — Turn your website into a 24/7 sales assistant with a smart chatbot
• East Trade Winds — Free networking that helps you meet real business connections

Recognition & Thanks

Thank you to Carl Richards from Podcast Solutions Made Simple
Thank you to Fred Crouch of Property Wizard
Thank you to Jovan Strika from Hive Coworking
Thank you to Melanie Webber

Call to Action

Send questions to info@kreativinsight.com
Visit Knack 4 Business for more episodes and resources.

Then comment and tag the guests: what warning sign of burnout do you notice first—sleep, tension, or distance?

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Knack 4 Business, we sit down with Michael Lautru, Private Market Specialist at Parvis, to unpack one of the biggest investment mistakes business owners make in North America.

Entrepreneurs work hard to grow revenue and scale operations. But many forget to build steady income outside their company.

Michael explains how private market investing in Canada can help business owners create reliable cash flow through real estate, infrastructure, and income-focused funds. He breaks down:

• The difference between public vs private markets
• Why liquidity and volatility are not the same
• How to test your real risk tolerance
• Why cash flow investing creates freedom
• Tax-efficient investing strategies in Canada
• How flow-through structures may reduce taxes
• Why management oversight matters in private funds

He also explains why separating your operating company from your retirement portfolio protects your future.

If you are planning an exit, thinking about retirement income, or exploring private market investing in Canada, this episode gives you a practical roadmap.

Who This Podcast Is For

Startup founders, solopreneurs, scaling business owners, Canadian entrepreneurs, and North American investors seeking stable income and tax-efficient wealth strategies.

What You’ll Gain

Clear understanding of private vs public markets, actionable cash flow strategies, smarter risk management, and practical retirement planning insights for business owners.

Guest

Michael Lautru
Private Market Specialist, Parvis
Email: mailto:michael.lautru@parvisinvest.com
SMS: 613-255-0631

Hosts

Bernie Franzgrote
Wayne Pratt

Knack 4 Business
https://knack4business.com/

Episode Links

YouTube: https://youtu.be/I7SZkidkejg
Simplecast: https://tinyurl.com/3zvbkj6v
Blog: https://knack-4-business.ghost.io/the-biggest-investment-mistake-business-owners-make

Sponsors

Canada Growth Network
Business networking + CRM tools for SMBs
https://tinyurl.com/3s5d3ayv

WebIndexer
Turn your website into a 24/7 sales assistant
https://tinyurl.com/yav4edf5

Notionhive
Websites built to convert and grow your business
https://tinyurl.com/35hrnu4a

Acknowledgments

Special thanks to:

Carl Richards of Podcast Solutions Made Simple
Fred Crouch of the Property Wizard Podcast
Jovan Strika of @Hive
Melanie Webber

Call to Action

Have questions about private market investing in Canada?

📩 Email us at: mailto:info@kreativinsight.com
🌐 Visit: https://knack4business.com/

Read the blog, comment on the episode, connect with Michael on LinkedIn, and subscribe to Knack 4 Business for more expert conversations on entrepreneurship and investing.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your website might be full of good information and still fail to help people. Customers arrive, feel lost, and leave in seconds. That is the silent leak in many businesses today.

In this episode the team explores a practical fix. Web Indexer crawls your public pages and lets visitors simply ask what they need in plain language. The tool replies from your own content and guides them to the right page or booking link.

Rahel explains how setup can be as easy as adding one script tag. The chatbot can match your brand voice, collect lead details, and connect to Calendly or Zapier so the inquiry flows straight into your CRM.

Key takeaways

• Website visitors leave when they can’t find answers fast — a chatbot can reduce that drop-off.
• Web Indexer “crawls” your public pages so the chatbot answers from your site content.
• You can brand the chatbot (tone, look, personality) so it matches your business voice.
• Lead capture can collect basics like name, email, phone, and company.
• You can connect bookings and follow-ups using tools like Calendly and Zapier.
• Helpful for teams that want better website support without hiring a full-time live chat staff.
• Built with Canada in mind, including privacy considerations like PIPEDA (good for trust-sensitive orgs).

Who this podcast is for

• Small and medium business owners
• Coaches, consultants, and service providers
• Nonprofits and charities
• Anyone trying to turn website traffic into more calls, leads, and bookings

What listeners will gain

• A simple way to make your website easier to use
• Practical ideas to increase inquiries and booked calls
• A clear example of how AI can support sales and customer service without being “robot-y”

READ MORE AND INTERACT

Continue in the Ghost article and leave a comment or connect with Rahel or Bernie about your website questions.

WATCH on YouTube.

Connect with Rahel Gunaratne and explore Web Indexer. Email info@webindexer.app or try the affiliate link.

HOSTS AND SUPPORTERS

Hosted by Bernie Franzgrote with co-host Wayne Pratt. Thanks to Carl Richards from Podcast Solutions Made Simple, Fred Crouch of the Property Wizard Podcast, Jovan Strika at @Hive, and Melanie Webber.

SPONSORS

Grow with Canada Growth Network, connect through East Trade Winds, and learn from the Property Wizard Podcast.

CALL TO ACTION

Share your thoughts by emailing info@kreativinsight.com and visit Knack 4 Business for more.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before someone reads your bio, checks your website, or books a call, they see your photo. That single image often decides whether they trust you—or move on.

In this Canada Growth Network (CGN) episode, hosts Bernie Franzgrote, Percy Barr, and Wayne Pratt sit down with Joanne Moorhouse, founder of Joanne Moorhouse Photography, to talk about trust, first impressions, and the real role of professional headshots.

Joanne explains how people make decisions in seconds, why outdated or overly polished photos quietly break trust, and how simple, authentic headshots help people feel safe reaching out. She also shares how remote headshots remove stress, save time, and still deliver professional results—no studio required.

This is a practical conversation for anyone who shows up online as the face of their business.

👉 Read more on our blog
👉 Comment and share what your current photo says about you

🔑 Key Topics Covered

• How headshots influence trust and credibility
• Common photo mistakes that quietly push people away
• Why authentic images work better than polished ones
• How remote headshots fit busy schedules
• Using photos to shorten the trust gap before the first call

👥 Who This Podcast Is For

Business owners, consultants, solopreneurs, and professionals building personal brands.

🎯 What You’ll Gain

Clear insight into how photos shape trust, practical ways to improve your image, and modern options for stress-free professional headshots.

👤 Guest Links & Resources

Joanne Moorhouse – Joanne Moorhouse Creative 
Website: www.joannemoorhousecreative.com
LinkedIn: https://www.linkedin.com/in/joannemoorhouse/

Find Your Personal Brand

Set up an appointment for a portrait

Get the book Trust at First Sight

🎙️ Hosts & Supporting People

• Bernie Franzgrote – https://link.v1ce.co.uk/berniefranzgrote
• Percy Barr – https://percybarr.com/ | https://www.linkedin.com/in/percy-barr-10992b10/
• Wayne Pratt – https://motive8u.ca/ | https://www.linkedin.com/in/prattwayne/

🤝 Sponsors (

Canada Growth Network Membership
$47 CAD/month | First month $1 | Cancel anytime
Includes access to GoHighLevel
👉 https://canadagrowthnetwork.com//ghl

Notionhive – Websites That Actually Work
👉 https://tinyurl.com/35hrnu4a

East Trade Winds – Free Business Networking
👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9

📩 Connect With Us

Email: info@kreativinsight.com
Website: https://canadagrowthnetwork.com

▶ Watch & Read More

YouTube: https://youtu.be/REuKvRnVYm8
Simplecast: https://tinyurl.com/73na899x
Article: https://knack-4-business.ghost.io/is-your-professional-photo-building-trust-or-destroying-it

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Imagine doing everything “right”—great product, strong features, fair pricing—and still losing the deal. That’s the messy middle. Buyers no longer move from awareness to purchase in a straight line. They loop, compare, pause, and doubt.

In this episode of Knack 4 Business, we sit down with Martin Pietrzak, founder of Pinch Marketing, to explain how buyers really decide today.

Martin shares real-world stories from SaaS and B2B tech brands that stopped chasing clicks and started building trust. You’ll learn why the old funnel no longer works, how social proof shapes decisions, and why being helpful and memorable beats being loud.

If your prospects are stalling, ghosting, or choosing competitors, this episode explains why—and what to do next.

🧠 Key Topics Covered

• What the “messy middle” really means for B2B buyers
• Why trust beats product features in buying decisions
• How small tech companies can outsmart bigger brands
• Social proof, empathy, and consistency in B2B marketing
• Why you must earn trust before buyers are ready

🎧 Who This Podcast Is For

B2B tech founders, SaaS leaders, startup teams, channel marketers, and revenue-focused sales professionals.

🚀 What You’ll Gain

Clear insights into buyer behavior, practical trust-building strategies, and smarter ways to win deals without bigger budgets.

👤 Guest Links & Resources

Martin Pietrzak – Founder, Pinch Marketing
🌐 https://www.pinch.marketing/
🔗 https://www.linkedin.com/in/martinpietrzak/

Subscribe to “Pinch Of Series” – quick insights from leading B2B tech marketers
 

🤝 Supporting Contributors (With Thanks)

• Carl Richards – Podcast Solutions Made Simple
• Fred Crouch – Property Wizard
• Jovan Strika – @Hive
• Melanie Webber
   

💼 Sponsors (Best Fit for B2B Tech & SMB Audience)

• Canada Growth Network – CRM + business community
  👉 https://tinyurl.com/3s5d3ayv
• Property Wizard Podcast – Practical real estate insights
  👉 https://tinyurl.com/3psh5bdk
• Notionhive – High-performing business websites
  👉 https://tinyurl.com/35hrnu4a

📢 Calls to Action

📩 Email us: mailto:info@kreativinsight.com
🌐 Visit: https://knack4business.com/
▶ Watch on YouTube: https://youtu.be/vjHlbTqrsLc
🔗 Read more: https://knack-4-business.ghost.io/the-real-reason-customers-choose-your-competitor
🎧 More episodes: https://tinyurl.com/3rhcpmyd

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most owners believe a website and SEO will do the job. Brittany says that chapter is over. People are tired of being interrupted. They want brands that feel honest, calm, and helpful. She teaches elegant communication—talking with people instead of at them. Marketing is not just before the sale. The unboxing, the service, and the culture around a product keep customers coming back.

In this episode, Brittany explains why loyalty beats chasing new traffic, how culture changes messaging across countries, and how AI can support creativity without replacing it. She shares stories about real brands, the power of presentation, and how small companies can compete without big budgets. Start with your ideal client, choose the right platforms, and design experiences that respect people.

Key Topics Covered

• Why loud marketing is fading
• What elegant communication really means
• How after-purchase experience builds trust
• Choosing platforms based on your client
• Using AI with smart human prompts
• Localizing brands for global markets
• Creativity that fits the customer

Who This Podcast Is For

Startup founders, solopreneurs, and scaling business owners

What You’ll Gain

Actionable insights, hard-won lessons, and real growth strategies

Guest Links & Resources

• Brittany Hansen on LinkedIn
• Viision Website

Supporting People

• Host – Bernie Franzgrote
• Co-Host – Wayne Pratt
• Knack 4 Business Website

Acknowledgements

Special thanks to:

• Carl Richards from Podcast Solutions Made Simple
• Fred Crouch – Property Wizard and the Property Wizard Podcast
• Jovan Strika – @Hive Coworking – @Hive Website
• Melanie Webber

Sponsors

Canada Growth Network – Systems + Community
SMBs get GoHighLevel CRM and real business connections for $47 CAD/month.
👉 Start your first month $1 trial here

WebIndexer – AI Chat for Your Website
Turn your site into a 24/7 sales assistant in minutes.
👉 See WebIndexer in action

East Trade Winds – Free Networking
Trusted community for real business referrals.
👉 Join East Trade Winds

Calls to Action

• Share your thoughts—read more and comment on the article at
👉 Ghost Article

• Email us anytime: info@kreativinsight.com
• Visit: Knack 4 Business
• Watch: YouTube Episode

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most small business owners are posting on social media without a strategy—so their audience never finds them.

Ever feel like you're shouting into the void on social media? Catherine Herd gets it. In this power-packed episode, she joins hosts Bernie Franzgrote, Percy Barr, and Wayne Pratt to reveal why most businesses post the wrong way—and how to fix it.

Catherine shares stories from real-world marketing trenches, breaking down what happens when we post for ourselves, not for our audience. With her no-fluff approach, she shows us how to flip the script—so your content finally starts connecting and converting.

If you’ve ever wondered:

• Why aren’t people engaging with my posts?
• Am I even on the right platform?
• Should I use automation tools like GoHighLevel?
• How do I write posts my audience actually understands?

This episode gives you clear, practical answers.

🔑 What You’ll Learn

• Why content written "for you" isn’t helping your customers
• How to write social posts in your audience’s language
• Which platforms matter—and which ones are just noise
• The role of automation (GoHighLevel!) in saving your time
• Where you’re wasting content by not cross-posting in the right groups
• When to outsource and stop DIY-ing your marketing

👥 Who This Podcast is For

Startup founders, solopreneurs, and scaling business owners looking to grow with content that actually works.

🎁 What Listeners Will Gain

Actionable insights, hard-won lessons, and real growth strategies for smarter social media.

🔗 Guest Links & Resources

• LinkedIn: Catherine Herd
• Facebook: Purple Panda Creative Marketing

📺 Watch on YouTube

https://youtu.be/MQebXBbUpZc

🔗 Listen on Ghost: https://knack-4-business.ghost.io/your-audience-cant-find-you-because-youre-posting-wrong
 

💼 Sponsors (Top 3 Relevant for This Audience)

1. WebIndexer – Turn your site into a 24/7 sales machine with AI-powered chat
2. @Hive – In-person and online networking for real relationships and growth
3. Notionhive – Beautiful, conversion-optimized websites that actually work

🙌 Special Thanks to Supporting Contributors

• Bernie Franzgrote
• Percy Barr | percybarr.com
• Wayne Pratt | motive8u.ca

📣 Calls to Action

💬 Let’s Hear from You! Leave a comment, question, or connect with us directly.
📧 Email: info@kreativinsight.com 
🌐 Visit: canadagrowthnetwork.com

👉 Want to grow faster? Join our $47 CAD/month Canada Growth Network membership for GoHighLevel access. First month just $1. Cancel anytime.

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When your clear coat turns green—or your plant fails after one day of operations—it’s more than a glitch. It’s a sign that your chemical processes aren’t scale-ready. In this revealing episode, chemical engineer and industry veteran Joel T. Shertok, founder of Process Industries Consultants, joins host Bernie Franzgrote to unpack decades of chemical innovation, regulatory war stories, and R&D breakthroughs.

From chewing gum formulation to clean-tech startup mentorship, Joel breaks down how to:

✅ Avoid hidden pitfalls in scale-up
✅ Spot regulatory red flags early (especially with PFAS and “forever chemicals”)
✅ Understand the human + tech balance in green innovation
✅ Choose when to buy vs. build new solutions
✅ Navigate EPA, OSHA, and Health Canada challenges
✅ Innovate faster—without breaking compliance

You'll also hear how a 1-part-per-million impurity nearly cost millions in business, why humility is essential for chemical startups, and how to calculate real-world ROI from chemical process investments.

🎧 Who This Podcast Is For:
 

Chemical manufacturers, green tech innovators, industrial operations leads, process engineers, biotech startup founders, and R&D teams scaling physical products.

🎁 What You'll Gain:
 

Real-world strategies for navigating regulation, saving R&D costs, and creating competitive advantage through smart chemical process decisions.

📌 Key Topics Covered:
 

• The cost of scale-up mistakes (and how to prevent them)
• Real-life R&D pivots: from green coatings to soft gum
• Startup myths about manufacturing speed
• What makes “forever chemicals” such a long-term threat
• Why testing time matters more than testing tools
• Chewing gum, semiconductors, and sticky success formulas

📲 Guest Info & Resources
• Joel T. Shertok on LinkedIn: https://www.linkedin.com/in/joelshertok/
• Website: https://processindconsultants.com/
• Free PDF guide: The Art of Scale-Up – Request via Joel’s website

🎙️ Supporting People
• Host: Bernie Franzgrote
• Co-host: Wayne Pratt
• Podcast: Knack 4 Business
• YouTube Link: https://youtu.be/oIANdt5fFtM

🤝 Acknowledgements
• Carl Richards from Podcast Solutions Made Simple
• Fred Crouch from Property Wizard
• Jovan Strika from @Hive
• Melanie Webber – Strategic Business Partner

💼 Sponsors That Fit Our Listeners
• Canada Growth Network – CRM + networking for SMBs & solopreneurs
👉 https://tinyurl.com/3s5d3ayv
• WebIndexer – Make your website a 24/7 sales assistant
👉 https://tinyurl.com/yav4edf5
• East Trade Winds – Free, high-trust networking that works
👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9

📬 Want to connect with us or Joel?
📩 Reach us at info@kreativinsight.com
🌐 Visit: https://knack4business.com/

📺 Watch the full interview on YouTube 👉 https://youtu.be/oIANdt5fFtM
💬 Comment, share your thoughts, or tag someone who needs this episode!

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

🧠 Episode Description (SEO, AEO, and GEO optimized):

The modern job market is broken—ghosting, rejection, and AI filters have made job searching feel hopeless. Garrett Rice is fixing it.

Garrett Rice, co-founder and CEO of Callings.ai, didn’t set out to rebuild the job hunt—but he had to. After seeing brilliant professionals fail to get traction in today’s job market, Garrett realized the system was working against people.

In this empowering episode of Knack 4 Business, Garrett joins hosts Bernie Franzgrote and Wayne Pratt to unpack how he applied sales funnel thinking and AI automation to reinvent the way people land jobs and companies find top talent.

This isn’t theory—it’s a step-by-step system that uses AI to boost applications, guide networking, and eliminate the guesswork. Garrett’s insights are your blueprint for turning job chaos into clarity—and moving from stress to strategy.

🔗 Watch the full episode on YouTube: https://youtu.be/25tdcD8buMs

🔑 Key Topics Covered:

• Why the job market got so tough after the pandemic
• How remote work turned every job into a global competition
• The role AI plays in filtering résumés—and how to beat it
• How to use the sales funnel model to land more interviews
• The power of networking automation in today’s hiring world
• Daily steps to build momentum and stay motivated
• Real stories from job seekers—and how they turned it around
• A behind-the-scenes look at the Callings.ai platform

🎯 Who This Podcast Is For:

Startup founders, solopreneurs, scaling business owners, HR professionals, recruiters, job seekers, career changers, and SMB leaders looking for an edge in hiring or job hunting.

💡 What Listeners Will Gain:

• A proven, repeatable framework to modernize your job search
• Tools to boost résumé visibility using AI and semantic search
• Smarter outreach tactics that help you land interviews
• A new way to track progress—and reduce job search stress

👤 Featured Guest:

Garrett Rice, CEO & Co-Founder of Callings.ai
🔗 LinkedIn: https://www.linkedin.com/in/garrettrice/
🌐 Website: https://www.callings.ai/app/landing

🎁 Special Offer:
🎉 Get 30 days of FREE access to Callings.ai — exclusively for Knack 4 Business listeners. Start now at: https://www.callings.ai/K4B

🤝 Supporting Mentions:

• Philippe Cailloux, Co-founder of Callings.ai
• Wayne Pratt, Co-host of Knack 4 Business
• Carl Richards, Podcast Solutions Made Simple
• Fred Crouch, The Property Wizard
• Jovan Strika, @Hive
• Melanie Webber, business partner

🏢 Featured Sponsors:

1. Canada Growth Network
A business networking hub with GoHighLevel CRM access for just $47 CAD/month. Designed for solopreneurs and SMBs growing fast.

2. WebIndexer
Turn your website into a smart, 24/7 sales assistant with AI-driven chat tools built for conversion.

3. @Hive Coworking & Community
Connect in real life. In-person coworking, real networking, and powerful business growth for freelancers and teams.

📬 Contact & Subscribe

📧 Have questions or want to connect? Email us at info@kreativinsight.com
🌐 Visit our site: https://knack4business.com
🎧 Listen to more episodes: https://tinyurl.com/3rhcpmyd

🔔 Subscribe on your favorite platform and share this episode with someone who’s ready to land their dream job—or hire their dream team!

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Knack 4 Business, Percy Barr from Canada Growth Network (CGN) shares why isolation—not lack of skill—is one of the biggest blockers to business growth in Canada. Percy explains how CGN was built to give entrepreneurs a safe place to ask questions, test ideas, learn technology, and practice pitches without fear or pressure.

Through CGN’s weekly Monday Power Hour, business owners learn from other business owners. They get honest feedback, practical training, and trusted referrals—without being sold to. The result? Clear thinking, better decisions, and momentum that actually sticks.

🎥 Watch the episode on YouTube:
https://youtu.be/wIf_91qyBEQ

Key Topics Covered

• Why isolation slows business growth
• How community builds trust and confidence
• Learning tech and AI without feeling “behind”
• Testing offers safely before selling
• Using real data instead of vanity metrics
• Why relationships now matter more than transactions

Who This Podcast Is For

Startup founders, solopreneurs, coaches, consultants, and scaling business owners—especially Canadian SMBs feeling stuck, overwhelmed, or alone.

What Listeners Will Gain

Actionable insights, clearer thinking, safer ways to test ideas, better business conversations, and real growth strategies built on trust and community.

Guest Links & Resources

• Canada Growth Network 
• Book a call with Percy Barr
• Percy Barr

Hosts & Supporting People

• Bernie Franzgrote (Host) – https://link.v1ce.co.uk/berniefranzgrote
• Wayne Pratt (Co-host) – https://www.linkedin.com/in/prattwayne/

With thanks to:

• Carl Richards – LinkedIn | https://podcastsolutionsmadesimple.com
• Fred Crouch – LinkedIn | https://tinyurl.com/3psh5bdk
• Jovan Strika – LinkedIn | https://tinyurl.com/4dmcxah8
• Melanie Webber – LinkedIn

Sponsor Highlights (Best Fit for This Audience)

💼 Business Tools & Communities That Help SMBs Grow
(Disclosure: I may earn a small commission at no extra cost to you.)

• WebIndexer – Turn your website into a 24/7 sales assistant
  👉 https://tinyurl.com/yav4edf5
   
• East Trade Winds – Free networking that actually works
  👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9
   

Special Offer

No contract. Join Canada Growth Network for $47 CAD/month.
Get a full GoHighLevel account.
First month just $1 CAD — use coupon BELL.

Calls to Action

📩 Email questions or comments: info@kreativinsight.com
🌐 Learn more: https://knack4business.com/
🔔 Subscribe to Knack 4 Business
🎧 More episodes: https://tinyurl.com/3rhcpmyd

Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

JD Barker is a global bestselling author who proves that being different is not a weakness—it’s an edge. In this episode of Knack 4 Business, JD shares how discovering his autism helped him focus on his strengths, walk away from a stressful corporate career, and build a world-class writing brand. He explains why storytelling is becoming one of the most important business skills today and how creativity helps entrepreneurs stand out online. JD also breaks down real lessons on protecting your ideas, owning your intellectual property, and marketing in ways people actually remember.

This episode is not just for writers. It’s for anyone building a business, a brand, or a creative career—and wondering how to stand out in a noisy digital world.

🎥 Watch the episode on YouTube: https://youtu.be/QclymeWNQBo

🔑 Key Topics Covered

• How neurodiversity can be a competitive advantage
• Turning creativity into real business value
• Why storytelling matters in modern marketing
• Protecting intellectual property early
• Branding lessons creators and SMBs can use today

👥 Who This Podcast Is For

Startup founders, solopreneurs, creators, authors, and scaling business owners who want to stand out and build something meaningful.

🎁 What Listeners Will Gain

Actionable insights, real-world lessons, and practical strategies to turn creativity into income, protect ideas, and grow with confidence.

🌐 Guest Links & Resources

• JD Barker Website: https://jdbarker.com/
• JD Barker on Facebook: https://www.facebook.com/therealjdbarker

🤝 Supporting People (Acknowledgements)

• Bernie Franzgrote (Host) 
• Wayne Pratt (Co-Host) 
• Carl Richards, Podcast Solutions Made Simple
• Fred Crouch, Property Wizard Podcast
• Jovan Strika, @Hive
• Melanie Webber