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    <title>The Brand Moat</title>
    <description>Inspirational stories from global leaders who share how to build your brand and future-proof your business.</description>
    <copyright>2020 — The Brand Moat — Loomly.com</copyright>
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    <pubDate>Thu, 3 Sep 2020 18:14:00 +0000</pubDate>
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      <title>The Brand Moat</title>
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    <itunes:summary>Inspirational stories from global leaders who share how to build your brand and future-proof your business.</itunes:summary>
    <itunes:author>Loomly</itunes:author>
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      <title>Brand Performance with Erik Huberman</title>
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        <![CDATA[<p>How do you grow your brand and get the most out of your resources? Get the facts in this in-depth conversation with Erik Huberman, the founder and CEO of Hawke Media, a full-service data-driven agency based in Los Angeles.</p><p>Hawke Media was founded on the idea that every modern business needs a CMO-level expert to lead its marketing efforts. Launched in 2014, Hawke Media has been valued at $75 million, and has grown from seven to more than 140 employees.  </p><p>Erik is the recipient of numerous awards including Forbes “30 Under 30,” Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.”    </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p>Links:  </p><p><a href="http://hawkemedia.com" target="_blank">Hawke Media</a></p><p><a href="http://loomly.com" target="_blank">Loomly</a></p>
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      <pubDate>Thu, 3 Sep 2020 18:14:00 +0000</pubDate>
      <author>contact@loomly.com (Loomly)</author>
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        <![CDATA[<p>How do you grow your brand and get the most out of your resources? Get the facts in this in-depth conversation with Erik Huberman, the founder and CEO of Hawke Media, a full-service data-driven agency based in Los Angeles.</p><p>Hawke Media was founded on the idea that every modern business needs a CMO-level expert to lead its marketing efforts. Launched in 2014, Hawke Media has been valued at $75 million, and has grown from seven to more than 140 employees.  </p><p>Erik is the recipient of numerous awards including Forbes “30 Under 30,” Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.”    </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p>Links:  </p><p><a href="http://hawkemedia.com" target="_blank">Hawke Media</a></p><p><a href="http://loomly.com" target="_blank">Loomly</a></p>
]]>
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      <itunes:title>Brand Performance with Erik Huberman</itunes:title>
      <itunes:author>Loomly</itunes:author>
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      <itunes:duration>00:32:28</itunes:duration>
      <itunes:summary>Julie Slater interviews Erik Huberman, the founder and CEO of Hawke Media, a full-service data-driven agency based in Los Angeles, about brand performance. </itunes:summary>
      <itunes:subtitle>Julie Slater interviews Erik Huberman, the founder and CEO of Hawke Media, a full-service data-driven agency based in Los Angeles, about brand performance. </itunes:subtitle>
      <itunes:keywords>loomly, hawke media, brand performance</itunes:keywords>
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      <title>Brand Purpose with Laurent Janneau</title>
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        <![CDATA[<p>Julie and Laurent speak about the foundational questions that face all brands — whether you are just building one or need to sustain one. </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p>Links</p><p><a href="https://zwift.com/">https://zwift.com/</a></p><p><a href="http://loomly.com">http://loomly.com</a></p>
]]>
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      <pubDate>Tue, 28 Jul 2020 14:29:29 +0000</pubDate>
      <author>contact@loomly.com (Julie Slater, Laurent Janneau)</author>
      <link>https://the-brand-moat.simplecast.com/episodes/brand-purpose-with-laurent-janneau-3SgHi_80</link>
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        <![CDATA[<p>Julie and Laurent speak about the foundational questions that face all brands — whether you are just building one or need to sustain one. </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p>Links</p><p><a href="https://zwift.com/">https://zwift.com/</a></p><p><a href="http://loomly.com">http://loomly.com</a></p>
]]>
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      <itunes:title>Brand Purpose with Laurent Janneau</itunes:title>
      <itunes:author>Julie Slater, Laurent Janneau</itunes:author>
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      <itunes:duration>00:25:25</itunes:duration>
      <itunes:summary>In this episode, our host Julie Slater speaks with Laurent Janneau, Vice President of Brand &amp; Communications at Zwift. Zwift is a fitness platform that uses the fun of gaming and the power of communities to encourage everyone to turn their fitness goals into achievements. </itunes:summary>
      <itunes:subtitle>In this episode, our host Julie Slater speaks with Laurent Janneau, Vice President of Brand &amp; Communications at Zwift. Zwift is a fitness platform that uses the fun of gaming and the power of communities to encourage everyone to turn their fitness goals into achievements. </itunes:subtitle>
      <itunes:keywords>brand purpose, marketing, fitness</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Influencer Marketing with Neil Waller</title>
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        <![CDATA[<p>Neil and Julie talk about building companies, building brands, and the value of localized, personalized, brand-friendly yet out-of-the-box campaigns created by influencers.  Neil discusses how to measure success in an influencer campaign and has advice for companies who have never tried influencer marketing but want to.</p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p>Links</p><p>https://whalar.com/</p><p>http://loomly.com</p><p> </p>
]]>
      </description>
      <pubDate>Wed, 24 Jun 2020 16:00:06 +0000</pubDate>
      <author>contact@loomly.com (Julie Slater, Neil Waller)</author>
      <link>https://the-brand-moat.simplecast.com/episodes/influencer-marketing-with-neil-waller-WI8rZ0Zl</link>
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        <![CDATA[<p>Neil and Julie talk about building companies, building brands, and the value of localized, personalized, brand-friendly yet out-of-the-box campaigns created by influencers.  Neil discusses how to measure success in an influencer campaign and has advice for companies who have never tried influencer marketing but want to.</p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p>Links</p><p>https://whalar.com/</p><p>http://loomly.com</p><p> </p>
]]>
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      <itunes:title>Influencer Marketing with Neil Waller</itunes:title>
      <itunes:author>Julie Slater, Neil Waller</itunes:author>
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      <itunes:summary>Neil Waller, co-founder of Whaler, speaks with Julie Slater about making advertising more personable using influencer marketing. Whalar, dedicated to liberating the creative voice,  is the only influencer marketing platform to partner with Facebook, Instagram, and Snapchat. </itunes:summary>
      <itunes:subtitle>Neil Waller, co-founder of Whaler, speaks with Julie Slater about making advertising more personable using influencer marketing. Whalar, dedicated to liberating the creative voice,  is the only influencer marketing platform to partner with Facebook, Instagram, and Snapchat. </itunes:subtitle>
      <itunes:keywords>influencer marketing</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
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      <title>Brand Journalism with Guillaume Lacroix</title>
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        <![CDATA[<p>Brut represents a fresh way to approach short-form video content. It’s delivered mostly through social media like Facebook, Instagram, and YouTube. That’s the distribution side, but Brut is also an innovator in content creation, partnering with brands to develop network news content. </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p><strong>Links</strong></p><p><a href="https://www.brut.media/us">https://www.brut.media/us</a></p><p><a href="http://loomly.com">http://loomly.com</a></p>
]]>
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      <pubDate>Tue, 19 May 2020 07:15:04 +0000</pubDate>
      <author>contact@loomly.com (Julie Slater, Guillaume Lacroix)</author>
      <link>https://the-brand-moat.simplecast.com/episodes/brand-journalism-with-guillaume-lacroix-8RhmvKYU</link>
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        <![CDATA[<p>Brut represents a fresh way to approach short-form video content. It’s delivered mostly through social media like Facebook, Instagram, and YouTube. That’s the distribution side, but Brut is also an innovator in content creation, partnering with brands to develop network news content. </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p><strong>Links</strong></p><p><a href="https://www.brut.media/us">https://www.brut.media/us</a></p><p><a href="http://loomly.com">http://loomly.com</a></p>
]]>
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      <itunes:title>Brand Journalism with Guillaume Lacroix</itunes:title>
      <itunes:author>Julie Slater, Guillaume Lacroix</itunes:author>
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      <itunes:summary>Guillaume Lacroix, the CEO of Brut, a leading short news video platform, joins Julie Slater this month to discuss innovation in content creation and distribution.  Brut features news stories that spark conversations. </itunes:summary>
      <itunes:subtitle>Guillaume Lacroix, the CEO of Brut, a leading short news video platform, joins Julie Slater this month to discuss innovation in content creation and distribution.  Brut features news stories that spark conversations. </itunes:subtitle>
      <itunes:keywords>content creation, short-form media, brands, journalism</itunes:keywords>
      <itunes:explicit>yes</itunes:explicit>
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      <title>Brand Authority with Walter Faulstroh</title>
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        <![CDATA[<p>HUM Nutrition is a skincare and wellness company that focuses on beauty from the inside out with vitamins and superfoods. Before HUM Nutrition, Walter launched the UK’s first vitamin enhanced water, acquired by PepsiCo International, and the UK’s first full service low-cost gym chain. </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p>Links</p><p><a href="http://humnutrition.con">http://humnutrition.con</a></p><p><a href="http://loomly.com">http://loomly.com</a></p>
]]>
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      <pubDate>Tue, 21 Apr 2020 07:10:06 +0000</pubDate>
      <author>contact@loomly.com (Walter Faulstroh, Julie Slater)</author>
      <link>https://the-brand-moat.simplecast.com/episodes/brand-authority-with-walter-faulstroh-WSDtLsHt</link>
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        <![CDATA[<p>HUM Nutrition is a skincare and wellness company that focuses on beauty from the inside out with vitamins and superfoods. Before HUM Nutrition, Walter launched the UK’s first vitamin enhanced water, acquired by PepsiCo International, and the UK’s first full service low-cost gym chain. </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out Loomly.com and start your free trial now.</p><p>Links</p><p><a href="http://humnutrition.con">http://humnutrition.con</a></p><p><a href="http://loomly.com">http://loomly.com</a></p>
]]>
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      <itunes:title>Brand Authority with Walter Faulstroh</itunes:title>
      <itunes:author>Walter Faulstroh, Julie Slater</itunes:author>
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      <itunes:duration>00:32:51</itunes:duration>
      <itunes:summary>Walter Faulstroh, the co-founder, CEO, and top innovator of HUM Nutrition, joins us this month to talk about brand authority -- how brands establish trust and authority by educating their customers. </itunes:summary>
      <itunes:subtitle>Walter Faulstroh, the co-founder, CEO, and top innovator of HUM Nutrition, joins us this month to talk about brand authority -- how brands establish trust and authority by educating their customers. </itunes:subtitle>
      <itunes:keywords>brand authority, marketing, nutrition</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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      <title>Esports Marketing with Felix LaHaye</title>
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        <![CDATA[<p>Felix has that rare combination of having a fast start as well as a lot of experience. He and his team are veterans of thousands of campaigns and his personal accolades include making Forbes’ 30 Under 30 list,, Inc.’s 30 Under 30, and being named on Inc.’s 5,000 fastest growing companies in America. </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out <a href="http://loomly.com" target="_blank">Loomly.com</a> and start your free trial now.</p><p><strong>Links</strong></p><p><a href="http://unitedesports.com">http://unitedesports.com</a></p><p><a href="http://loomly.com">http://loomly.com</a></p>
]]>
      </description>
      <pubDate>Fri, 6 Mar 2020 20:36:13 +0000</pubDate>
      <author>contact@loomly.com (Felix LaHaye, Julie Slater)</author>
      <link>https://the-brand-moat.simplecast.com/episodes/esports-marketing-with-felix-lahaye-tn_HS6_g</link>
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        <![CDATA[<p>Felix has that rare combination of having a fast start as well as a lot of experience. He and his team are veterans of thousands of campaigns and his personal accolades include making Forbes’ 30 Under 30 list,, Inc.’s 30 Under 30, and being named on Inc.’s 5,000 fastest growing companies in America. </p><p>This podcast is brought to you by Loomly, the Brand Success Platform that helps your team collaborate, publish and succeed. All in one place. Check out <a href="http://loomly.com" target="_blank">Loomly.com</a> and start your free trial now.</p><p><strong>Links</strong></p><p><a href="http://unitedesports.com">http://unitedesports.com</a></p><p><a href="http://loomly.com">http://loomly.com</a></p>
]]>
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      <itunes:title>Esports Marketing with Felix LaHaye</itunes:title>
      <itunes:author>Felix LaHaye, Julie Slater</itunes:author>
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      <itunes:duration>00:30:46</itunes:duration>
      <itunes:summary>Esports marketing expert Felix LaHaye, Founder and CEO of United Esports, joins host Julie Slater to discuss how to make valuable connections between brands and Esports audiences. You’ll find out why Esports campaigns work and why they might not, and you’ll see how advertising in the Esports market can future-proof your business. </itunes:summary>
      <itunes:subtitle>Esports marketing expert Felix LaHaye, Founder and CEO of United Esports, joins host Julie Slater to discuss how to make valuable connections between brands and Esports audiences. You’ll find out why Esports campaigns work and why they might not, and you’ll see how advertising in the Esports market can future-proof your business. </itunes:subtitle>
      <itunes:keywords>digital marketing, esports, marketing</itunes:keywords>
      <itunes:explicit>no</itunes:explicit>
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