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      <itunes:author>Claudio Alvarez, Bo Mello, Hankamer School of Business at Baylor University, Justin Walker</itunes:author>
      <itunes:duration>00:37:01</itunes:duration>
      <itunes:summary>Assistant Professor of Marketing Claudio Alvarez identifies &quot;relational tensions&quot; between consumers and the brands they interact with every day.</itunes:summary>
      <itunes:subtitle>Assistant Professor of Marketing Claudio Alvarez identifies &quot;relational tensions&quot; between consumers and the brands they interact with every day.</itunes:subtitle>
      <itunes:keywords>baylor university, baylor business review, brand relationships, innovative business, baylor marketing, hankamer school of business, claudio alvarez, marketing</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
      <itunes:season>1</itunes:season>
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