https://simplecast.com OMD RedTalks OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our clients and teams, and give them a vision into what could be the future of media and marketing. Hosted by Justin Simon. 2022 - Present OMD Red Talks en Tue, 20 May 2025 14:00:00 +0000 Tue, 20 May 2025 14:00:13 +0000 https://omd-red-talks.simplecast.com OMD RedTalks https://image.simplecastcdn.com/images/e585a6e1-ebf2-4ed4-ae21-4f5eb29169c7/cfa4c55d-ff6d-4936-b5bd-47d494614a31/3000x3000/2025-omd-redtalks-thumbnail-600x600-v3.jpg?aid=rss_feed https://omd-red-talks.simplecast.com episodic OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our clients and teams, and give them a vision into what could be the future of media and marketing. Hosted by Justin Simon. OMD USA false https://feeds.simplecast.com/oCeGqlpd technology, media, marketing, talks, red, redtalks, media and marketing, omd redtalks, omd usa, omd redtalks live, talk, womenssports, sports, advertising Justin Simon justin.simon@omd.com 9efa6bb4-598f-4919-9b30-a6a2453c328b Talk #18: Navigating the New Hispanic Consumer What does it take to authentically connect with today’s U.S. Hispanic consumer — one of the most influential, fastest-growing audiences in the country?

In this episode, we sit down with Claudia Granados, a purpose-driven leader at TelevisaUnivision, who’s helping brands navigate the intersection of culture, commerce, and community. With a background rooted in advocacy and a career in high-stakes media sales, Claudia brings a rare perspective: one that understands both the pressure of hitting revenue goals and the responsibility of representing culture with care.

We talk about what brands often get wrong about Hispanic marketing, how Univision is evolving for a digital-first audience, and why it’s time to move past check-the-box campaigns and into meaningful, insights-driven storytelling. From the rise of Latin music to the role of mentorship in media, Claudia brings clarity, candor, and cultural fluency.

If you work in marketing, media, or brand strategy — or you just want to better understand the shifting dynamics of U.S. Latino audiences — this conversation is a must-listen.

]]> Tue, 20 May 2025 14:00:00 +0000 justin.simon@omd.com (Claudia Granados, Claudia Granados Maher, Bad Bunny, Peso Pluma, Michael Roca) https://omd-red-talks.simplecast.com/episodes/talk-18-navigating-the-new-hispanic-consumer-LbuqyBEh What does it take to authentically connect with today’s U.S. Hispanic consumer — one of the most influential, fastest-growing audiences in the country?

In this episode, we sit down with Claudia Granados, a purpose-driven leader at TelevisaUnivision, who’s helping brands navigate the intersection of culture, commerce, and community. With a background rooted in advocacy and a career in high-stakes media sales, Claudia brings a rare perspective: one that understands both the pressure of hitting revenue goals and the responsibility of representing culture with care.

We talk about what brands often get wrong about Hispanic marketing, how Univision is evolving for a digital-first audience, and why it’s time to move past check-the-box campaigns and into meaningful, insights-driven storytelling. From the rise of Latin music to the role of mentorship in media, Claudia brings clarity, candor, and cultural fluency.

If you work in marketing, media, or brand strategy — or you just want to better understand the shifting dynamics of U.S. Latino audiences — this conversation is a must-listen.

]]> Talk #18: Navigating the New Hispanic Consumer Claudia Granados, Claudia Granados Maher, Bad Bunny, Peso Pluma, Michael Roca 00:41:26 In this episode, we sit down with Claudia Granados, a purpose-driven leader at TelevisaUnivision, to explore how brands can move beyond check-the-box marketing and truly connect with Hispanic audiences through culture, community, and insight-driven strategy. In this episode, we sit down with Claudia Granados, a purpose-driven leader at TelevisaUnivision, to explore how brands can move beyond check-the-box marketing and truly connect with Hispanic audiences through culture, community, and insight-driven strategy. latino, marketing, univision, omd redtalks, best marketing podcasts, omd redtalks podcast, advertising podcast, omg, business, advertising, tech podcasts, omnicom, omd, podcasts about social causes, media and marketing, televisaunivision, latin, hispanic, omd usa false full 18 c145039b-0006-43c4-b6e2-8a30c5ed854d Talk #17: Moving at the Speed of Culture Thu, 17 Apr 2025 17:00:00 +0000 justin.simon@omd.com (Justin Simon, Luke Lambert, omnicom, omg, OMD USA) https://omd-red-talks.simplecast.com/episodes/talk-17-moving-at-the-speed-of-culture-ZeCeyDBW Talk #17: Moving at the Speed of Culture Justin Simon, Luke Lambert, omnicom, omg, OMD USA 00:44:10 In this episode of Red Talks, Justin Simon sit's down with a voice many of you will recognize—Luke Lambert, OMG’s new Head of Reputation Marketing & Insights and former host of this very podcast. Known for his ability to spark transformation across Omnicom Media Group, Luke has played a pivotal role in integrating digital capabilities into OMD USA and is driven by a passion for adtech and emerging opportunities that push the industry forward. We explore what it really means to market at the speed of culture—how brands can show up in relevant, authentic ways without falling into the trap of trying too hard. Luke shares the “smart cuts” that have defined his career, and we break down the core ingredients of culturally significant brands today. Plus, we discuss how OMD clients are leaning into culture with more purpose and clarity than ever before. If you’re curious about what it takes to actually resonate in today’s landscape, this one’s for you. In this episode of Red Talks, Justin Simon sit's down with a voice many of you will recognize—Luke Lambert, OMG’s new Head of Reputation Marketing & Insights and former host of this very podcast. Known for his ability to spark transformation across Omnicom Media Group, Luke has played a pivotal role in integrating digital capabilities into OMD USA and is driven by a passion for adtech and emerging opportunities that push the industry forward. We explore what it really means to market at the speed of culture—how brands can show up in relevant, authentic ways without falling into the trap of trying too hard. Luke shares the “smart cuts” that have defined his career, and we break down the core ingredients of culturally significant brands today. Plus, we discuss how OMD clients are leaning into culture with more purpose and clarity than ever before. If you’re curious about what it takes to actually resonate in today’s landscape, this one’s for you. arts, creativity, marketing, thought leadership, red talk, marketing news, omd redtalks, best marketing podcasts, advertising podcast, omg, marketing podcasts, business, advertising, tech podcasts, omnicom, omd, media and marketing, red talks, redtalks, creative, technology, culture false full 17 43acf4bc-c929-4680-ac64-5566743a6c0c Talk #16: Game Changers: How Women’s Sports Are Reshaping Media & Marketing Wed, 19 Mar 2025 17:30:00 +0000 justin.simon@omd.com (Haley Rosen, Kristen Gray, just women's sports, JWS, omg, omnicom, OMD USA) https://omd-red-talks.simplecast.com/episodes/game-changers-how-womens-sports-are-reshaping-media-marketing-SoyMUEG4 Talk #16: Game Changers: How Women’s Sports Are Reshaping Media & Marketing Haley Rosen, Kristen Gray, just women's sports, JWS, omg, omnicom, OMD USA 00:40:05 Women’s sports are booming—not just in popularity, but as a smart business opportunity. Yet, major gaps remain in media coverage, marketing, and brand investment. We sat down with Haley Rosen, Founder & CEO of Just Women’s Sports, and Kristen Gray, Managing Director of Optimum Sports, to break down how brands can tap into this momentum, what’s working, and why real investment is driving real returns. Women’s sports are booming—not just in popularity, but as a smart business opportunity. Yet, major gaps remain in media coverage, marketing, and brand investment. We sat down with Haley Rosen, Founder & CEO of Just Women’s Sports, and Kristen Gray, Managing Director of Optimum Sports, to break down how brands can tap into this momentum, what’s working, and why real investment is driving real returns. arts, sports, creativity, marketing, justwomenssports, ads, marketing news, best marketing podcasts, womenssports, advertising podcast, marketing podcasts, business, advertising, jws, media and marketing, creative, technology false full 16 f1fef240-c5ad-47b1-8e8b-8f7ad9408b77 Talk #15: Evolutions of Gen AI and Its Role In The Business World Fri, 8 Nov 2024 19:03:07 +0000 justin.simon@omd.com (Caroline Yap, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-15-evolutions-of-gen-ai-and-its-role-in-the-business-world-YWE5FZsA Talk #15: Evolutions of Gen AI and Its Role In The Business World Caroline Yap, Luke Lambert 01:02:01 Tune into this hour long special of RedTalks where we dive deep into discussion about Gen AI. In this episode, OMD’s Chief Innovation Office, Luke Lambert is joined by Caroline Yap, Managing Director of Global AI Business and Applied Engineering at Google to talk about everything Gen AI, and its past, present, and future role within the business world. Listen to this podcast and hear about the humble beginnings of virtualization to the paradigm shift and importance of Humanities within AI as roles evolve. For further education, check out Google’s Machine Learning and Artificial Intelligence learning here: https://cloud.google.com/learn/training/machinelearning-ai. Tune into this hour long special of RedTalks where we dive deep into discussion about Gen AI. In this episode, OMD’s Chief Innovation Office, Luke Lambert is joined by Caroline Yap, Managing Director of Global AI Business and Applied Engineering at Google to talk about everything Gen AI, and its past, present, and future role within the business world. Listen to this podcast and hear about the humble beginnings of virtualization to the paradigm shift and importance of Humanities within AI as roles evolve. For further education, check out Google’s Machine Learning and Artificial Intelligence learning here: https://cloud.google.com/learn/training/machinelearning-ai. best tech podcasts, advertising, tech podcasts, media and marketing, ai false full 15 944fc939-cf9e-4121-98b2-9b85d885e511 Talk #14: Music Makes the World Go Round Wed, 28 Aug 2024 13:18:02 +0000 justin.simon@omd.com (Justin Simon) https://omd-red-talks.simplecast.com/episodes/talk-14-music-makes-the-world-go-round-bv8207qx Talk #14: Music Makes the World Go Round Justin Simon 00:33:35 In this talk, Grace Kao, Spotify's Global Head of Business Marketing, speaks with OMD's Chief Innovation Officer, Luke Lambert, about how brands are extending brand storytelling through music and are connecting with consumers in positive environments to build fandom and springboard their brands into culture. Tune in to learn about the increasingly central role of music in campaign idea creation and how brands are collaborating with artists and creators to drive cultural shifts and achieve positive business outcomes. In this talk, Grace Kao, Spotify's Global Head of Business Marketing, speaks with OMD's Chief Innovation Officer, Luke Lambert, about how brands are extending brand storytelling through music and are connecting with consumers in positive environments to build fandom and springboard their brands into culture. Tune in to learn about the increasingly central role of music in campaign idea creation and how brands are collaborating with artists and creators to drive cultural shifts and achieve positive business outcomes. false full 14 ca301ee4-dd2f-44ef-a1e9-127ea6eb07d0 Talk #13: Gamifying Shopper Data: How Consumer Rewards Apps Are Transforming Customer Loyalty Programs Tue, 4 Jun 2024 23:04:31 +0000 justin.simon@omd.com (Robin Wheeler, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-13-gamifying-shopper-data-how-consumer-rewards-apps-are-transforming-customer-loyalty-programs-c1UOAsrM Talk #13: Gamifying Shopper Data: How Consumer Rewards Apps Are Transforming Customer Loyalty Programs Robin Wheeler, Luke Lambert 00:37:32 In this episode of OMD RedTalks, Robin Wheeler, Chief Revenue Officer at Fetch, discusses how a combination of first-party shopper data and purchase behavior insights provides marketers with a deeper understanding of the consumer journey, ultimately helping to enhance customer loyalty by offering users more personalized rewards for purchases. Tune in to discover how Fetch is revolutionizing marketing strategies by enabling brands to tap into a more comprehensive view of where customers shop and what they’re buying. In this episode of OMD RedTalks, Robin Wheeler, Chief Revenue Officer at Fetch, discusses how a combination of first-party shopper data and purchase behavior insights provides marketers with a deeper understanding of the consumer journey, ultimately helping to enhance customer loyalty by offering users more personalized rewards for purchases. Tune in to discover how Fetch is revolutionizing marketing strategies by enabling brands to tap into a more comprehensive view of where customers shop and what they’re buying. media, advertising podcast, media and marketing false full 13 c144cb60-0a93-43fe-9179-668db8d47b42 Talk #12: Revolutionizing CTV: Programmatic Solutions for Next-Gen Audience Reach Wed, 27 Mar 2024 22:57:34 +0000 justin.simon@omd.com (Nicole Scaglione, Leo O’Connor, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-12-revolutionizing-ctv-programmatic-solutions-for-next-gen-audience-reach-JgYIrA0C Talk #12: Revolutionizing CTV: Programmatic Solutions for Next-Gen Audience Reach Nicole Scaglione, Leo O’Connor, Luke Lambert 00:39:26 Programmatic buying solutions have reshaped the digital ad market for close to a decade. Now, CTV is the next way of digital media getting a buying approach reset. In this talk, Nicole Scaglione, VP of OTT and CTV at PubMatic, and Leo O’Connor, SVP of Advertising at Paramount, discuss the demand for streaming video and the rise of programmatic buying solutions. Learn how providers, publishers, and advertisers are targeting consumers with relevant ad content on CTV to help maximize performance and ROI goals. Programmatic buying solutions have reshaped the digital ad market for close to a decade. Now, CTV is the next way of digital media getting a buying approach reset. In this talk, Nicole Scaglione, VP of OTT and CTV at PubMatic, and Leo O’Connor, SVP of Advertising at Paramount, discuss the demand for streaming video and the rise of programmatic buying solutions. Learn how providers, publishers, and advertisers are targeting consumers with relevant ad content on CTV to help maximize performance and ROI goals. best marketing podcasts, advertising podcast, marketing podcasts, tech podcasts, media and marketing false full 12 d036a951-44bf-4cf9-8f18-e854392394ab Talk #11: The Well-Being Revolution In this Talk, Jason Schulweis, Chief Revenue Officer at mindbodygreen and Hannah Margaret Allen, Executive Editor at mindbodygreen, delve into the latest trends driving consumer behavior shifts towards living healthier and more abundant lives.

Tune in to hear how brands can effectively distinguish themselves within the wellness sector to build genuine consumer connections and relevancy via content creators.

https://www.mindbodygreen.com/articles/well-being-forecast-2024-hub

]]> Wed, 28 Feb 2024 17:47:11 +0000 justin.simon@omd.com (Jason Schulweis, Hannah Margaret, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-11-the-well-being-revolution-OAy86iaR In this Talk, Jason Schulweis, Chief Revenue Officer at mindbodygreen and Hannah Margaret Allen, Executive Editor at mindbodygreen, delve into the latest trends driving consumer behavior shifts towards living healthier and more abundant lives.

Tune in to hear how brands can effectively distinguish themselves within the wellness sector to build genuine consumer connections and relevancy via content creators.

https://www.mindbodygreen.com/articles/well-being-forecast-2024-hub

]]> Talk #11: The Well-Being Revolution Jason Schulweis, Hannah Margaret, Luke Lambert 00:42:29 wellness trends, well being, wellness, best marketing podcasts, marketing podcasts, wellness podcast, media and marketing false full 11 a0972eb4-1a6a-4eea-91fa-2669669cd034 Talk #10: Greening of the Advertising Industry Mon, 18 Dec 2023 23:12:32 +0000 justin.simon@omd.com (John Gentry, Amanda Forrester, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-10-greening-of-the-advertising-industry-QuCIO5C5 Talk #10: Greening of the Advertising Industry John Gentry, Amanda Forrester, Luke Lambert 00:43:10 This talk will showcase John Gentry, CEO of OpenX, and Amanda Forrester, VP of Marketing. Tune in to learn the difference between net-zero and carbon-neutral, and how companies can prioritize sustainability in marketing campaigns without compromising campaign performance. This talk will showcase John Gentry, CEO of OpenX, and Amanda Forrester, VP of Marketing. Tune in to learn the difference between net-zero and carbon-neutral, and how companies can prioritize sustainability in marketing campaigns without compromising campaign performance. sustainability, omd redtalks, advertising, marketing podcast, redtalks, redtalks podcast false full 10 85974f6b-426d-4c45-92c0-1b7167f0f928 Talk #9: Breaking Barriers: Empowering Women in STEM Mon, 27 Nov 2023 19:06:48 +0000 justin.simon@omd.com (Girls Who Code, Ashley Gramby, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-9-breaking-barriers-empowering-women-in-stem-2jPzeRas Talk #9: Breaking Barriers: Empowering Women in STEM Girls Who Code, Ashley Gramby, Luke Lambert 00:48:58 Talk #9 explores why dismantling gatekeeping and traditional barriers in the tech industry is vital to creating a more inclusive and diverse sector that fosters innovation, creativity, and growth. Listen in to learn how Girls Who Code utilizes disruptive marketing and state-of-the-art educational programs to increase the number of women in STEM fields, boost their confidence, and change a long-standing perception of what a coder looks like. Talk #9 explores why dismantling gatekeeping and traditional barriers in the tech industry is vital to creating a more inclusive and diverse sector that fosters innovation, creativity, and growth. Listen in to learn how Girls Who Code utilizes disruptive marketing and state-of-the-art educational programs to increase the number of women in STEM fields, boost their confidence, and change a long-standing perception of what a coder looks like. marketing news, best marketing podcasts, advertising podcast, tech podcast, marketing podcast false full 9 19938850-f0f2-4088-bb17-3c4adfa77728 Talk #8: The Power of Person-First Storytelling: The Impact of Brave Brand Communication Tue, 31 Oct 2023 00:32:30 +0000 justin.simon@omd.com (Cayley Arbitsman, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-8-the-power-of-person-first-storytelling-the-impact-of-brave-brand-communication-f4Ywhjz_ Talk #8: The Power of Person-First Storytelling: The Impact of Brave Brand Communication Cayley Arbitsman, Luke Lambert 00:36:31 In this episode, Cayley Arbitsman, Global Head of Consumer Research and Insights at Insider, discusses how brands can take a stand on social issues that matter to consumers by aligning their ads with bold and personal storytelling. Tune in to learn how brave communication can improve ad effectiveness, consideration, and consumer attitudes toward your brand. In this episode, Cayley Arbitsman, Global Head of Consumer Research and Insights at Insider, discusses how brands can take a stand on social issues that matter to consumers by aligning their ads with bold and personal storytelling. Tune in to learn how brave communication can improve ad effectiveness, consideration, and consumer attitudes toward your brand. brand building podcasts, omd redtalks podcast, podcasts for brand managers, advertising, brands, podcasts about social causes, marketing podcast, branding podcasts, redtalks podcast, advertising podcasts, social causes false full 8 841ff7ef-6004-455c-97a2-d058124f08a4 Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets Fri, 29 Sep 2023 15:09:21 +0000 justin.simon@omd.com (George Stella, Richard Taub, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-7-the-future-of-web3-exploring-the-power-of-blockchain-and-digital-wallets-t8zhBz5w Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets George Stella, Richard Taub, Luke Lambert 00:43:32 Tune in for “Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets" as we explore blockchain technology and its potential to transform how advertisers and brands interact with consumers through digital wallets. George Stella, Founder and CEO of BIGToken, and Richard Taub, Co-Founder and CFO of BIGToken, will discuss how digital wallets can enhance consumer privacy and how smart contracts are revolutionizing data governance to reduce costs for advertisers and brands. Tune in for “Talk #7: The Future of Web3: Exploring the Power of Blockchain and Digital Wallets" as we explore blockchain technology and its potential to transform how advertisers and brands interact with consumers through digital wallets. George Stella, Founder and CEO of BIGToken, and Richard Taub, Co-Founder and CFO of BIGToken, will discuss how digital wallets can enhance consumer privacy and how smart contracts are revolutionizing data governance to reduce costs for advertisers and brands. crypto podcasts, best tech podcasts, best marketing podcasts, what is web3?, advertising podcast, marketing podcasts, digital wallets, tech podcasts, web3 podcasts, marketing podcast false full 7 a577b14c-001a-4081-93df-b39d0ddb2d8e Talk #6: Podcast Myth-Busting and the Power of Storytelling Tue, 29 Aug 2023 20:14:01 +0000 justin.simon@omd.com (Conal Bryne, Jenny Kaplan, Luke Lambert) https://omd-red-talks.simplecast.com/episodes/talk-6-podcast-myth-busting-and-the-power-of-storytelling-MnrCdUOJ Talk #6: Podcast Myth-Busting and the Power of Storytelling Conal Bryne, Jenny Kaplan, Luke Lambert 00:37:04 The latest episode of OMD RedTalks explores the growing popularity of podcasts and their potential for creators, brands, and advertisers to cultivate trust with audiences actively seeking to learn and connect with their favorite creators. Podcast pioneers Jenny Kaplan, Co-Founder & CEO of Wonder Media Network, and Conal Byrne, CEO of iHeartMedia Digital Audio Group, joined OMD RedTalks to discuss the relationship between content creators, publishers, and media buyers in podcasting. Podcast Myth-Busting and the Power of Storytelling offers a comprehensive view of the challenges and opportunities for brands, businesses, and content creators in building and strengthening relationships with their audiences. The latest episode of OMD RedTalks explores the growing popularity of podcasts and their potential for creators, brands, and advertisers to cultivate trust with audiences actively seeking to learn and connect with their favorite creators. Podcast pioneers Jenny Kaplan, Co-Founder & CEO of Wonder Media Network, and Conal Byrne, CEO of iHeartMedia Digital Audio Group, joined OMD RedTalks to discuss the relationship between content creators, publishers, and media buyers in podcasting. Podcast Myth-Busting and the Power of Storytelling offers a comprehensive view of the challenges and opportunities for brands, businesses, and content creators in building and strengthening relationships with their audiences. false full 6 52585372-8bff-4bd8-bcdd-25f363ea2db5 Talk #5: The Dirty, Dull & Dangerous Fri, 21 Jul 2023 21:45:12 +0000 justin.simon@omd.com (OMD USA) https://omd-red-talks.simplecast.com/episodes/talk-5-the-dirty-dull-dangerous-bcvndO6v Talk #5: The Dirty, Dull & Dangerous OMD USA 00:42:58 Learn from C2 Ventures Founding Partner Chris Cunningham about the impact global market shifts are having on early-stage funding, the intrigue pertaining to AI investments, and what is currently captivating venture capitalists’ attention. Learn from C2 Ventures Founding Partner Chris Cunningham about the impact global market shifts are having on early-stage funding, the intrigue pertaining to AI investments, and what is currently captivating venture capitalists’ attention. venture capitalists, luke lambert, vc, c2 ventures, omd redtalks, chris cunningham, vcs, omd, redtalks, ai, omd usa false full 5 a29582d1-6221-4c67-82da-f873095e1422 Talk #4: Leaning into Transformation How do you define transformation? This episode discusses how Mahera Khanshab, Senior Manager of Agency Partnerships at LinkedIn, was part of a customer-centric marketing approach that revealed an untapped audience sector from the transformative evolution of LinkedIn’s platform. 

Follow OMD USA on LinkedIn (https://www.linkedin.com/company/omd-usa)

]]> Wed, 28 Jun 2023 16:53:43 +0000 justin.simon@omd.com (OMD USA) https://www.linkedin.com/company/omd-usa How do you define transformation? This episode discusses how Mahera Khanshab, Senior Manager of Agency Partnerships at LinkedIn, was part of a customer-centric marketing approach that revealed an untapped audience sector from the transformative evolution of LinkedIn’s platform. 

Follow OMD USA on LinkedIn (https://www.linkedin.com/company/omd-usa)

]]> Talk #4: Leaning into Transformation OMD USA 00:28:33 How do you define transformation? This episode discusses how Mahera Khanshab, Senior Manager of Agency Partnerships at LinkedIn, was part of a customer-centric marketing approach that revealed an untapped audience sector from the transformative evolution of LinkedIn’s platform. Follow OMD USA on LinkedIn (https://www.linkedin.com/company/omd-usa) How do you define transformation? This episode discusses how Mahera Khanshab, Senior Manager of Agency Partnerships at LinkedIn, was part of a customer-centric marketing approach that revealed an untapped audience sector from the transformative evolution of LinkedIn’s platform. Follow OMD USA on LinkedIn (https://www.linkedin.com/company/omd-usa) luke lambert, infiniti, transformation, omd redtalks, linkedin, talk #4: leaning into transformation, omd, leaning into transformation, redtalks, talk #4, omd usa, mahera khanshab false full 4 318de926-9307-44f4-88bb-dcdc37f01b0c Talk #3: Achieving Your Career & Business’s Mountain Top Moment Wed, 3 May 2023 01:50:00 +0000 justin.simon@omd.com (Chantel George, Lisa Kay Davis, Matthew Sieracki, Ethan Ayson, Jessica Mitchell, David McLean, OMD USA, Luke Lambert, Andrew Abel) https://omd-red-talks.simplecast.com/episodes/talk-3-achieving-your-career-businesss-mountain-top-moment-RwGz_o9Q Talk #3: Achieving Your Career & Business’s Mountain Top Moment Chantel George, Lisa Kay Davis, Matthew Sieracki, Ethan Ayson, Jessica Mitchell, David McLean, OMD USA, Luke Lambert, Andrew Abel 00:39:33 Professional growth and development are enriched by mentorship. Excellence in mentorship can motivate, inspire, and empower career milestones and business success. Tune in to learn how Founder and CEO of Sistas in Sales, Chantel George, and Global Social Strategist and Writer, Lisa Kay Davis, have navigated their careers by being both mentors and mentored. Professional growth and development are enriched by mentorship. Excellence in mentorship can motivate, inspire, and empower career milestones and business success. Tune in to learn how Founder and CEO of Sistas in Sales, Chantel George, and Global Social Strategist and Writer, Lisa Kay Davis, have navigated their careers by being both mentors and mentored. sistas in sales, chantel george, lisa kay davis, omd redtalks, omd, redtalks, mentorship, mentor, omd usa false full 3 b79b60aa-d4fd-401a-bf25-a447a606b15e Talk #2: Accessing The Offline Data Economy Fri, 17 Feb 2023 21:20:54 +0000 justin.simon@omd.com (Luke Lambert, Tim Armstrong) https://omd-red-talks.simplecast.com/episodes/accessing-the-offline-data-economy-rya8nQne Talk #2: Accessing The Offline Data Economy Luke Lambert, Tim Armstrong 00:36:39 Talk #2: "Accessing The Offline Data Economy" dissects various QR code use cases impacting the consumer journey and evaluates how QR codes are helping marketers garner data-driven insights from an offline world. Talk #2: "Accessing The Offline Data Economy" dissects various QR code use cases impacting the consumer journey and evaluates how QR codes are helping marketers garner data-driven insights from an offline world. qr codes, advertising, analytics, flowcode false full 2 aa0557bc-6843-483f-932a-8b795427c67c Talk #1: Advertising Entering A New Dimension Marketers play an impactful role introducing tech-enhanced experiences to consumers. Three-dimensional spatial computing technology such as AR is a fundamental component of the metaverse - creating new aperture for more immersive and interactive virtual experiences. 

Premier episode includes OMD RedTalks introduction. 

Podcast hosted by Luke Lambert (https://www.linkedin.com/in/lukeklambert/). 

Follow OMD USA at:

LinkedIn (https://www.linkedin.com/company/omd-usa)

Instagram @omd_usa

Twitter @OMD_USA

]]> Mon, 9 Jan 2023 05:00:00 +0000 justin.simon@omd.com (Tom Emrich, Jessica Mitchell, Andrew Abel, David McLean, David Szmit, Luke Lambert) https://www.omd.com/contact/usa/ Marketers play an impactful role introducing tech-enhanced experiences to consumers. Three-dimensional spatial computing technology such as AR is a fundamental component of the metaverse - creating new aperture for more immersive and interactive virtual experiences. 

Premier episode includes OMD RedTalks introduction. 

Podcast hosted by Luke Lambert (https://www.linkedin.com/in/lukeklambert/). 

Follow OMD USA at:

LinkedIn (https://www.linkedin.com/company/omd-usa)

Instagram @omd_usa

Twitter @OMD_USA

]]> Talk #1: Advertising Entering A New Dimension Tom Emrich, Jessica Mitchell, Andrew Abel, David McLean, David Szmit, Luke Lambert 00:29:19 The application of Augmented Reality (AR) technology is advancing marketing communication by enriching consumer engagement while driving brand awareness and new purchase consideration opportunities. OMD’s Luke Lambert chats with Tom Emrich – Director of Product Management, 8th Wall at Niantic – to discuss the gradual change of AR and other spatial computing technologies to envision and plan for future use cases. The application of Augmented Reality (AR) technology is advancing marketing communication by enriching consumer engagement while driving brand awareness and new purchase consideration opportunities. OMD’s Luke Lambert chats with Tom Emrich – Director of Product Management, 8th Wall at Niantic – to discuss the gradual change of AR and other spatial computing technologies to envision and plan for future use cases. luke lambert, mixed reality, metaverse, augmented reality, talks, red talk, redtalk, red, omd redtalks, omd red talks, ces 2023, mr, talk, ar, ces, omd, red talks, redtalks, vr, omd redtalks live, omd usa, xr, spatial computing, tom emrich, virtual reality false full 1