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    <title>The Reality Layer</title>
    <description>There&apos;s a layer beneath every decision: the data, the insights, the truth on the ground. The Reality Layer explores how data, AI, and emerging technology are reshaping the way organizations operate, compete, and make decisions, industry by industry. Hosted by David Tobias, Chief Product Officer at Nearmap. This season, we start in insurance.</description>
    <copyright>Copyrights © 2026 All Rights Reserved by Nearmap</copyright>
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    <pubDate>Wed, 23 Sep 2026 13:52:00 +0000</pubDate>
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      <title>The Reality Layer</title>
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    <itunes:summary>There&apos;s a layer beneath every decision: the data, the insights, the truth on the ground. The Reality Layer explores how data, AI, and emerging technology are reshaping the way organizations operate, compete, and make decisions, industry by industry. Hosted by David Tobias, Chief Product Officer at Nearmap. This season, we start in insurance.</itunes:summary>
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    <itunes:keywords>Insurance, insurance quotes, House insurance, AI in Real Estate, Geospatial Intelligence, AI in architecture, Structural damage, AI analytics, architecture, modern construction, Property Intelligence, aerial photogrammetry, aerial imagery, GIS geographic</itunes:keywords>
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      <itunes:name>David Tobias</itunes:name>
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      <title>Why AI Pilots Fail with Jake Burns</title>
      <description><![CDATA[<p>In this episode of The Reality Layer, host Dave Tobias sits down with AI Strategist, Technologist, and former AWS Executive in Residence, Jake Burns. Together, they analyze why enterprise AI initiatives stall after early success and how leadership can fix it.<br />With four decades of hands-on experience advising over 1,000 executive teams, Jake brings sharp builder intuition. He breaks down why building a proof of concept is easy, while engineering a secure, scalable production system trips up most organizations.<br /><br />For insurance carriers, legacy data and technical debt create friction. Jake explains why waiting for pristine data environments is a mistake. Instead, teams should build with current datasets and leverage AI to clean up legacy debt.<br />Technology is only half the battle. People and internal culture dictate ultimate success. Employees need a clear executive roadmap and personal incentives to support AI execution. AI is a capability multiplier designed to expand what your business can achieve.<br /><br /><strong><br />What You’ll Learn:</strong><ul><li>Why enterprise AI proofs of concept succeed easily but stall during production scaling.</li><li>How to build effective AI capabilities immediately without waiting years to fix legacy data.</li><li>How execution gaps and scarce agentic talent convert promising builds into expensive failures.</li><li>Why people, culture, and employee buy-in are fundamental to successful AI transformation</li><li>How companies can combine existing industry knowledge with new AI skills instead of relying entirely on outside specialists</li><li>Why executives should use AI themselves to develop a practical mental model of what the technology can and cannot do</li><li>Why regulated industries such as insurance can adopt AI securely without treating compliance as a reason to delay</li><li>How smarter model selection, architecture, and token usage can dramatically change the economics of enterprise AI<br /><br /></li></ul><br />Jake Burns is an AI Strategist, Technologist, and former Executive in Residence at Amazon Web Services, where he spent nearly seven years as an Enterprise Strategist.<br />With four decades of technical experience, Jake has guided over 1,000 global executive teams through AI strategy, cloud adoption, enterprise optimization, and change management.<br />Today, Jake spends much of his time researching and building AI systems while advising executive teams on AI strategy and execution.<br /><br />If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are <a href="https://www.fame.so/follow-rate-review">here</a>.<br /><br /><br /><strong>Episode Resources:</strong><ul><li>Jake Burns on <a href="https://www.linkedin.com/in/jake-burns/">LinkedIn</a></li><li>Amazon Web Services <a href="http://aws.amazon.com/">Website</a></li><li>Dave Tobias on <a href="https://www.linkedin.com/in/davetobias/">LinkedIn</a></li><li>Nearmap <a href="https://www.nearmap.com/">Website</a></li></ul><br /><br /><br /></p>
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      <pubDate>Wed, 23 Sep 2026 13:52:00 +0000</pubDate>
      <author>team@fame.so (Nearmap)</author>
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      <content:encoded><![CDATA[<p>In this episode of The Reality Layer, host Dave Tobias sits down with AI Strategist, Technologist, and former AWS Executive in Residence, Jake Burns. Together, they analyze why enterprise AI initiatives stall after early success and how leadership can fix it.<br />With four decades of hands-on experience advising over 1,000 executive teams, Jake brings sharp builder intuition. He breaks down why building a proof of concept is easy, while engineering a secure, scalable production system trips up most organizations.<br /><br />For insurance carriers, legacy data and technical debt create friction. Jake explains why waiting for pristine data environments is a mistake. Instead, teams should build with current datasets and leverage AI to clean up legacy debt.<br />Technology is only half the battle. People and internal culture dictate ultimate success. Employees need a clear executive roadmap and personal incentives to support AI execution. AI is a capability multiplier designed to expand what your business can achieve.<br /><br /><strong><br />What You’ll Learn:</strong><ul><li>Why enterprise AI proofs of concept succeed easily but stall during production scaling.</li><li>How to build effective AI capabilities immediately without waiting years to fix legacy data.</li><li>How execution gaps and scarce agentic talent convert promising builds into expensive failures.</li><li>Why people, culture, and employee buy-in are fundamental to successful AI transformation</li><li>How companies can combine existing industry knowledge with new AI skills instead of relying entirely on outside specialists</li><li>Why executives should use AI themselves to develop a practical mental model of what the technology can and cannot do</li><li>Why regulated industries such as insurance can adopt AI securely without treating compliance as a reason to delay</li><li>How smarter model selection, architecture, and token usage can dramatically change the economics of enterprise AI<br /><br /></li></ul><br />Jake Burns is an AI Strategist, Technologist, and former Executive in Residence at Amazon Web Services, where he spent nearly seven years as an Enterprise Strategist.<br />With four decades of technical experience, Jake has guided over 1,000 global executive teams through AI strategy, cloud adoption, enterprise optimization, and change management.<br />Today, Jake spends much of his time researching and building AI systems while advising executive teams on AI strategy and execution.<br /><br />If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are <a href="https://www.fame.so/follow-rate-review">here</a>.<br /><br /><br /><strong>Episode Resources:</strong><ul><li>Jake Burns on <a href="https://www.linkedin.com/in/jake-burns/">LinkedIn</a></li><li>Amazon Web Services <a href="http://aws.amazon.com/">Website</a></li><li>Dave Tobias on <a href="https://www.linkedin.com/in/davetobias/">LinkedIn</a></li><li>Nearmap <a href="https://www.nearmap.com/">Website</a></li></ul><br /><br /><br /></p>
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      <itunes:title>Why AI Pilots Fail with Jake Burns</itunes:title>
      <itunes:author>Nearmap</itunes:author>
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      <itunes:duration>00:20:48</itunes:duration>
      <itunes:summary>Why do so many promising AI pilots fall apart when companies try to put them into production? In part one of this two-part episode of The Reality Layer, Dave Tobias sits down with AI Strategist, Technologist, and former AWS Executive in Residence, Jake Burns, to explore what separates AI experimentation from meaningful enterprise results. From overcoming legacy data challenges and controlling AI costs, to building internal expertise and earning employee buy-in, Jake shares what leaders need to get right, as AI moves from proof of concept to core business capability.</itunes:summary>
      <itunes:subtitle>Why do so many promising AI pilots fall apart when companies try to put them into production? In part one of this two-part episode of The Reality Layer, Dave Tobias sits down with AI Strategist, Technologist, and former AWS Executive in Residence, Jake Burns, to explore what separates AI experimentation from meaningful enterprise results. From overcoming legacy data challenges and controlling AI costs, to building internal expertise and earning employee buy-in, Jake shares what leaders need to get right, as AI moves from proof of concept to core business capability.</itunes:subtitle>
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      <pubDate>Wed, 23 Sep 2026 11:08:00 +0000</pubDate>
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      <itunes:summary>Welcome to The Reality Layer, a podcast exploring the data, signals, and real-world insights shaping the future of insurance and the built environment.
Hosted by Dave Tobias, Chief Product Officer at Nearmap, each episode brings together executives and experts who are closest to the data and the decisions that matter.
From underwriting and claims to catastrophe response and policyholder experience, discover what the data actually shows and how it can shape what’s possible.

The Reality Layer is brought to you by Nearmap.
Subscribe now and join us for The Reality Layer.</itunes:summary>
      <itunes:subtitle>Welcome to The Reality Layer, a podcast exploring the data, signals, and real-world insights shaping the future of insurance and the built environment.
Hosted by Dave Tobias, Chief Product Officer at Nearmap, each episode brings together executives and experts who are closest to the data and the decisions that matter.
From underwriting and claims to catastrophe response and policyholder experience, discover what the data actually shows and how it can shape what’s possible.

The Reality Layer is brought to you by Nearmap.
Subscribe now and join us for The Reality Layer.</itunes:subtitle>
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