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    <title>THE LIFT Powered by Ford</title>
    <description>Auto repair professionals: Listen in to The Lift Powered by Ford for insights and stories to help lift your business and your day. In each episode, host Chris Czmyrid and expert guests talk up the business of auto repair, life beyond the shop and the parts in between.</description>
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    <itunes:summary>Auto repair professionals: Listen in to The Lift Powered by Ford for insights and stories to help lift your business and your day. In each episode, host Chris Czmyrid and expert guests talk up the business of auto repair, life beyond the shop and the parts in between.</itunes:summary>
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      <title>Episode 13: Motorcraft® – Tried &amp; True Since 1972</title>
      <description><![CDATA[For 50 years, Motorcraft has been an OEM parts brand building a reputation for quality, dependability and performance. We celebrate this milestone anniversary by sharing Motorcraft musings from former guests — including shop owners, Ford insiders and a driving force of the Motorcraft racing team.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.

]]></description>
      <pubDate>Fri, 26 Aug 2022 17:15:12 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
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      <itunes:title>Episode 13: Motorcraft® – Tried &amp; True Since 1972</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:duration>00:17:18</itunes:duration>
      <itunes:summary>For 50 years, Motorcraft has been an OEM parts brand building a reputation for quality, dependability and performance. We celebrate this milestone anniversary by sharing Motorcraft musings from former guests — including shop owners, Ford insiders and a driving force of the Motorcraft racing team.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.
</itunes:summary>
      <itunes:subtitle>For 50 years, Motorcraft has been an OEM parts brand building a reputation for quality, dependability and performance. We celebrate this milestone anniversary by sharing Motorcraft musings from former guests — including shop owners, Ford insiders and a driving force of the Motorcraft racing team.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.
</itunes:subtitle>
      <itunes:keywords>ford psn, team unicorn, nhra yes, cox automotive used car auctions, bring back bronco, used car prices, auto repair technician, rocket league, all-electric ford mustang cobra jet 1400 prototype dragster, ford motor company, auto culture, omnicraft, auto repair shop, ford quick lane, motorcraft 50th anniversary, ev, rebelle rally, tony hunt stunt driver, ford asset program, skilled trades gap, used car sales, electric vehicles, motorcraft, jim vinoski, ford ace program, tried &amp; true since 1972, bev, nhra, new ford tech</itunes:keywords>
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      <title>Episode 12: Bob Tasca III and Michelle Stallard-Hakim</title>
      <description><![CDATA[What does NHRA have to do with recruiting the next generation of auto techs? We catch up with driver Bob Tasca III for a recap of last season, a preview of what’s to come and a shout-out to the NHRA Youth & Education Services (YES) program – with added insight from Ford insider and drag-racing enthusiast Michelle Stallard-Hakim.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.

]]></description>
      <pubDate>Thu, 3 Mar 2022 21:36:53 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-12-bob-tasca-iii-and-michelle-stallard-hakim-ftZGp1a3</link>
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      <itunes:title>Episode 12: Bob Tasca III and Michelle Stallard-Hakim</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:duration>00:21:48</itunes:duration>
      <itunes:summary>What does NHRA have to do with recruiting the next generation of auto techs? We catch up with driver Bob Tasca III for a recap of last season, a preview of what’s to come and a shout-out to the NHRA Youth &amp; Education Services (YES) program – with added insight from Ford insider and drag-racing enthusiast Michelle Stallard-Hakim.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.
</itunes:summary>
      <itunes:subtitle>What does NHRA have to do with recruiting the next generation of auto techs? We catch up with driver Bob Tasca III for a recap of last season, a preview of what’s to come and a shout-out to the NHRA Youth &amp; Education Services (YES) program – with added insight from Ford insider and drag-racing enthusiast Michelle Stallard-Hakim.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.
</itunes:subtitle>
      <itunes:keywords>ford psn, team unicorn, nhra yes, cox automotive used car auctions, bring back bronco, used car prices, auto repair technician, rocket league, all-electric ford mustang cobra jet 1400 prototype dragster, ford motor company, auto culture, omnicraft, auto repair shop, ford quick lane, ev, rebelle rally, tony hunt stunt driver, ford asset program, skilled trades gap, used car sales, electric vehicles, motorcraft, jim vinoski, ford ace program, bev, nhra, new ford tech</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
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      <itunes:episode>12</itunes:episode>
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      <title>Episode 11: The Wood Brothers</title>
      <description><![CDATA[Know who owns the longest-running Cup Series team in NASCAR®? Brothers Eddie and Len Wood of the legendary Wood Brothers Racing team join us to discuss their legacy in racing and with Ford, the meaning of family, the pursuit of victory #100 with rookie phenom Harrison Burton and this electrifying new era in the sport.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.

]]></description>
      <pubDate>Thu, 3 Mar 2022 21:31:03 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-11-the-wood-brothers-zY08cILg</link>
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      <itunes:title>Episode 11: The Wood Brothers</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:duration>00:20:31</itunes:duration>
      <itunes:summary>Know who owns the longest-running Cup Series team in NASCAR®? Brothers Eddie and Len Wood of the legendary Wood Brothers Racing team join us to discuss their legacy in racing and with Ford, the meaning of family, the pursuit of victory #100 with rookie phenom Harrison Burton and this electrifying new era in the sport.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.
</itunes:summary>
      <itunes:subtitle>Know who owns the longest-running Cup Series team in NASCAR®? Brothers Eddie and Len Wood of the legendary Wood Brothers Racing team join us to discuss their legacy in racing and with Ford, the meaning of family, the pursuit of victory #100 with rookie phenom Harrison Burton and this electrifying new era in the sport.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.
</itunes:subtitle>
      <itunes:keywords>ford psn, team unicorn, nhra yes, cox automotive used car auctions, bring back bronco, used car prices, auto repair technician, rocket league, all-electric ford mustang cobra jet 1400 prototype dragster, ford motor company, auto culture, omnicraft, auto repair shop, ford quick lane, ev, rebelle rally, tony hunt stunt driver, ford asset program, skilled trades gap, used car sales, electric vehicles, motorcraft, jim vinoski, ford ace program, bev, nhra, new ford tech</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
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      <title>Episode 10: Harrison Burton</title>
      <description><![CDATA[Who can you look for behind the wheel of the No. 21 Ford Mustang in the 2022 NASCAR® Cup Series? 
Meet rookie driver Harrison Burton and hear him talk about everything from preparing for this season to running the next-gen car to driving for the Wood Brothers and brands like Ford, Motorcraft® and Quick Lane® Tire & Auto Center.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.

]]></description>
      <pubDate>Thu, 3 Mar 2022 21:21:59 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-10-harrison-burton-iAzH8Tmw</link>
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      <itunes:title>Episode 10: Harrison Burton</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:duration>00:17:45</itunes:duration>
      <itunes:summary>Who can you look for behind the wheel of the No. 21 Ford Mustang in the 2022 NASCAR® Cup Series? 
Meet rookie driver Harrison Burton and hear him talk about everything from preparing for this season to running the next-gen car to driving for the Wood Brothers and brands like Ford, Motorcraft® and Quick Lane® Tire &amp; Auto Center.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.
</itunes:summary>
      <itunes:subtitle>Who can you look for behind the wheel of the No. 21 Ford Mustang in the 2022 NASCAR® Cup Series? 
Meet rookie driver Harrison Burton and hear him talk about everything from preparing for this season to running the next-gen car to driving for the Wood Brothers and brands like Ford, Motorcraft® and Quick Lane® Tire &amp; Auto Center.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

The Lift Powered by Ford is also available wherever you prefer to listen to podcasts:

LISTEN ON SPOTIFY®
LISTEN ON APPLE® PODCASTS
LISTEN ON GOOGLETM PODCASTS

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
Apple® is a trademark of Apple Inc., registered in the U.S. and other countries.
GoogleTM is a trademark of Google LLC.
</itunes:subtitle>
      <itunes:keywords>ford psn, team unicorn, nhra yes, cox automotive used car auctions, bring back bronco, used car prices, auto repair technician, rocket league, all-electric ford mustang cobra jet 1400 prototype dragster, ford motor company, auto culture, omnicraft, auto repair shop, ford quick lane, ev, rebelle rally, tony hunt stunt driver, ford asset program, skilled trades gap, used car sales, electric vehicles, motorcraft, jim vinoski, ford ace program, bev, nhra, new ford tech</itunes:keywords>
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      <title>Episode 9: Recruiting Tomorrow’s Techs</title>
      <description><![CDATA[Knowing what an in-demand skilled trade auto repair is, what can shops do to meet the challenge of recruiting new technicians? A Ford Service Technical Support Operations Manager talks about how and why Ford is being proactive. And we hear what two young auto repair tech program grads have to say about their training – and future.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.


]]></description>
      <pubDate>Fri, 3 Dec 2021 16:21:51 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-9-recruiting-tomorrows-techs-yM41J6iK</link>
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      <itunes:title>Episode 9: Recruiting Tomorrow’s Techs</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:duration>00:30:28</itunes:duration>
      <itunes:summary>Knowing what an in-demand skilled trade auto repair is, what can shops do to meet the challenge of recruiting new technicians? A Ford Service Technical Support Operations Manager talks about how and why Ford is being proactive. And we hear what two young auto repair tech program grads have to say about their training – and future.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.

</itunes:summary>
      <itunes:subtitle>Knowing what an in-demand skilled trade auto repair is, what can shops do to meet the challenge of recruiting new technicians? A Ford Service Technical Support Operations Manager talks about how and why Ford is being proactive. And we hear what two young auto repair tech program grads have to say about their training – and future.

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.

</itunes:subtitle>
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      <title>Episode 8: Preparing for the EV Future</title>
      <description><![CDATA[What does the evolution of electric vehicles (EVs) mean for the auto repair biz? A Ford Service Engineering Ops Director discusses how Ford is charging forward. And a big-time Nitro Funny Car Racer then talks with us about everything from pulling 6Gs to recruiting techs to piloting an electric ride. 

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Fri, 22 Oct 2021 01:20:39 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-8-preparing-for-the-ev-future-q7axdGDJ</link>
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      <itunes:title>Episode 8: Preparing for the EV Future</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:duration>00:30:35</itunes:duration>
      <itunes:summary>What does the evolution of electric vehicles (EVs) mean for the auto repair biz? A Ford Service Engineering Ops Director discusses how Ford is charging forward. And a big-time Nitro Funny Car Racer then talks with us about everything from pulling 6Gs to recruiting techs to piloting an electric ride. 

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>What does the evolution of electric vehicles (EVs) mean for the auto repair biz? A Ford Service Engineering Ops Director discusses how Ford is charging forward. And a big-time Nitro Funny Car Racer then talks with us about everything from pulling 6Gs to recruiting techs to piloting an electric ride. 

To learn more about the Ford Professional Service Network (PSN), go to FordPSN.com.

About Motorcraft®  
Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com.  

About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.

*See seller for limited-warranty details.

Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:subtitle>
      <itunes:keywords>ford psn, team unicorn, cox automotive used car auctions, bring back bronco, used car prices, auto repair technician, rocket league, ford motor company, auto culture, omnicraft, auto repair shop, ford quick lane, ev, rebelle rally, tony hunt stunt driver, skilled trades gap, used car sales, electric vehicles, motorcraft, jim vinoski, bev</itunes:keywords>
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      <title>Episode 7: Retaining Skilled Techs</title>
      <description><![CDATA[How is the growing shortage of skilled tradespeople affecting the world of auto repair?  A contributing writer for Forbes and a leader at Ford discuss the issue.  Then we catch up with the team who helped drive the Rocket League Ford F-150 from the gaming world into the real world.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Tue, 28 Sep 2021 06:16:36 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-7-retaining-skilled-techs-Haq5nBNL</link>
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      <itunes:title>Episode 7: Retaining Skilled Techs</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:duration>00:29:21</itunes:duration>
      <itunes:summary>How is the growing shortage of skilled tradespeople affecting the world of auto repair?  A contributing writer for Forbes and a leader at Ford discuss the issue.  Then we catch up with the team who helped drive the Rocket League Ford F-150 from the gaming world into the real world.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>How is the growing shortage of skilled tradespeople affecting the world of auto repair?  A contributing writer for Forbes and a leader at Ford discuss the issue.  Then we catch up with the team who helped drive the Rocket League Ford F-150 from the gaming world into the real world.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:subtitle>
      <itunes:keywords>ford psn, team unicorn, cox automotive used car auctions, bring back bronco, used car prices, auto repair technician, rocket league, ford motor company, auto culture, omnicraft, auto repair shop, ford quick lane, rebelle rally, tony hunt stunt driver, skilled trades gap, used car sales, motorcraft, jim vinoski</itunes:keywords>
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      <itunes:episode>9</itunes:episode>
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      <title>Episode 6: Demystifying Diesel White Smoke</title>
      <description><![CDATA[What’s the story with white smoke and diesel trucks? A Ford Engineer and a PSN shop owner help clear the air – providing valuable tips and lessons along the way. Then we talk with the president of Ford Performance Racing School about the exciting “educational experiences” offered.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 26 Aug 2021 12:31:25 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-6-demystifying-diesel-white-smoke-Gk2GjRBf</link>
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      <itunes:title>Episode 6: Demystifying Diesel White Smoke</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:duration>00:30:40</itunes:duration>
      <itunes:summary>What’s the story with white smoke and diesel trucks? A Ford Engineer and a PSN shop owner help clear the air – providing valuable tips and lessons along the way. Then we talk with the president of Ford Performance Racing School about the exciting “educational experiences” offered.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>What’s the story with white smoke and diesel trucks? A Ford Engineer and a PSN shop owner help clear the air – providing valuable tips and lessons along the way. Then we talk with the president of Ford Performance Racing School about the exciting “educational experiences” offered.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:subtitle>
      <itunes:keywords>ford psn, team unicorn, cox automotive used car auctions, bring back bronco, used car prices, auto repair technician, ford motor company, auto culture, omnicraft, auto repair shop, ford quick lane, rebelle rally, tony hunt stunt driver, skilled trades gap, used car sales, motorcraft</itunes:keywords>
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      <title>Episode 5 Highlights: Why Business is Looking Up?</title>
      <description><![CDATA[Charlie Chesbrough, Senior Economist and Senior Director of Industry Insights at Cox Automotive, discusses the outlook for the auto repair business coming out of the pandemic – and the rise of used car sales. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 19 Aug 2021 21:52:58 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-5-highlights-why-business-is-looking-up-9j_JWUo_</link>
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      <itunes:title>Episode 5 Highlights: Why Business is Looking Up?</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/9ccb150b-3d53-40ae-b2d9-ef4850455d9c/31fe6802-3023-4cad-ae90-29fba16b3577/3000x3000/thelift-simplecast-podcast-cover-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:04:20</itunes:duration>
      <itunes:summary>Charlie Chesbrough, Senior Economist and Senior Director of Industry Insights at Cox Automotive, discusses the outlook for the auto repair business coming out of the pandemic – and the rise of used car sales. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>Charlie Chesbrough, Senior Economist and Senior Director of Industry Insights at Cox Automotive, discusses the outlook for the auto repair business coming out of the pandemic – and the rise of used car sales. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
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      <title>Episode 5: Navigating the New Normal</title>
      <description><![CDATA[What do auto repair professionals have to look forward to coming out of the pandemic? Get the outlook from Senior Economist and Director of Industry Insights at Cox Automotive. Plus, hear Motorcraft® Sales Manager of the Central Region talk about what’s going on in the field.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 19 Aug 2021 21:51:56 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/navigating-the-new-normal-8jNHxDmZ</link>
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      <itunes:title>Episode 5: Navigating the New Normal</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/9ccb150b-3d53-40ae-b2d9-ef4850455d9c/b0961075-0111-4185-b5c1-79502389bdb3/3000x3000/thelift-simplecast-podcast-cover-3000x3000.jpg?aid=rss_feed"/>
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      <itunes:summary>What do auto repair professionals have to look forward to coming out of the pandemic? Get the outlook from Senior Economist and Director of Industry Insights at Cox Automotive. Plus, hear Motorcraft® Sales Manager of the Central Region talk about what’s going on in the field.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>What do auto repair professionals have to look forward to coming out of the pandemic? Get the outlook from Senior Economist and Director of Industry Insights at Cox Automotive. Plus, hear Motorcraft® Sales Manager of the Central Region talk about what’s going on in the field.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:subtitle>
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      <title>Episode 4: Women Driving Business</title>
      <description><![CDATA[How is the 2021 all-electric Mustang Mach-E fast-forwarding us into the future? What’s the story behind the 2021 Bronco™ Sport racing to victory in the off-road Rebelle Rally? Meet the all-female teams in the driver’s seat for each of these feats as we talk shop and celebrate Women’s History Month. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 19 Aug 2021 21:51:14 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/women-driving-business-ysx4igpn-K9mBfyTc</link>
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      <itunes:title>Episode 4: Women Driving Business</itunes:title>
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      <itunes:summary>How is the 2021 all-electric Mustang Mach-E fast-forwarding us into the future? What’s the story behind the 2021 Bronco™ Sport racing to victory in the off-road Rebelle Rally? Meet the all-female teams in the driver’s seat for each of these feats as we talk shop and celebrate Women’s History Month. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>How is the 2021 all-electric Mustang Mach-E fast-forwarding us into the future? What’s the story behind the 2021 Bronco™ Sport racing to victory in the off-road Rebelle Rally? Meet the all-female teams in the driver’s seat for each of these feats as we talk shop and celebrate Women’s History Month. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:subtitle>
      <itunes:keywords>ford psn, team unicorn, cox automotive used car auctions, bring back bronco, used car prices, auto repair technician, ford motor company, auto culture, omnicraft, auto repair shop, ford quick lane, rebelle rally, tony hunt stunt driver, skilled trades gap, used car sales, motorcraft</itunes:keywords>
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      <title>Episode 3 Highlights: F-150 Truck Hits Gaming World!</title>
      <description><![CDATA[Jason Rowells, video game designer, and Matt Wolf, gaming expert, chat about the exciting introduction of the iconic Ford F-150 into the megahit video game Rocket League. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 19 Aug 2021 21:47:33 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/episode-3-highlights-f-150-truck-hits-gaming-world-lyrKQPRa</link>
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      <itunes:title>Episode 3 Highlights: F-150 Truck Hits Gaming World!</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
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      <itunes:summary>Jason Rowells, video game designer, and Matt Wolf, gaming expert, chat about the exciting introduction of the iconic Ford F-150 into the megahit video game Rocket League. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>Jason Rowells, video game designer, and Matt Wolf, gaming expert, chat about the exciting introduction of the iconic Ford F-150 into the megahit video game Rocket League. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
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      <title>Episode 3 Highlights: Making a Name for your Shop</title>
      <description><![CDATA[Dan Kovac and Pat Burns, co-owners and partners of Grandma’s Speed Shop in Detroit, Michigan, exchange stories about wrenching together since high school and now rocking the Detroit diesel performance and repair scene. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 19 Aug 2021 21:47:10 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
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      <itunes:title>Episode 3 Highlights: Making a Name for your Shop</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
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      <itunes:summary>Dan Kovac and Pat Burns, co-owners and partners of Grandma’s Speed Shop in Detroit, Michigan, exchange stories about wrenching together since high school and now rocking the Detroit diesel performance and repair scene. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>Dan Kovac and Pat Burns, co-owners and partners of Grandma’s Speed Shop in Detroit, Michigan, exchange stories about wrenching together since high school and now rocking the Detroit diesel performance and repair scene. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
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      <title>Episode 3: Next Level Shop Operations</title>
      <description><![CDATA[What are some keys to running a successful shop? In this episode, learn from a pair of long-time friends who together operate a booming repair business specializing in diesel trucks. Then hear all about the fast-growing world of gaming – and how the iconic Ford F-150 is getting in on the action. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 19 Aug 2021 21:45:38 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/next-level-shop-operations-ufrf5pm8-238I4VGg</link>
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      <itunes:title>Episode 3: Next Level Shop Operations</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/9ccb150b-3d53-40ae-b2d9-ef4850455d9c/59de6ad4-e0b4-467f-8e31-7f62d5af0a6c/3000x3000/thelift-simplecast-podcast-cover-3000x3000.jpg?aid=rss_feed"/>
      <itunes:duration>00:28:29</itunes:duration>
      <itunes:summary>What are some keys to running a successful shop? In this episode, learn from a pair of long-time friends who together operate a booming repair business specializing in diesel trucks. Then hear all about the fast-growing world of gaming – and how the iconic Ford F-150 is getting in on the action. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>What are some keys to running a successful shop? In this episode, learn from a pair of long-time friends who together operate a booming repair business specializing in diesel trucks. Then hear all about the fast-growing world of gaming – and how the iconic Ford F-150 is getting in on the action. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
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      <title>Episode 2 Highlights: Focusing on the Customer</title>
      <description><![CDATA[Doug Danstrom, Global Quick Lane® Manager at Ford Motor Company and Chief Operating Officer North America, reveals his unique perspective on the role of repeat business. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 19 Aug 2021 21:36:39 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
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      <itunes:title>Episode 2 Highlights: Focusing on the Customer</itunes:title>
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      <itunes:summary>Doug Danstrom, Global Quick Lane® Manager at Ford Motor Company and Chief Operating Officer North America, reveals his unique perspective on the role of repeat business. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>Doug Danstrom, Global Quick Lane® Manager at Ford Motor Company and Chief Operating Officer North America, reveals his unique perspective on the role of repeat business. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
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      <title>Episode 2 Highlights: In the Stunt Driver&apos;s Seat</title>
      <description><![CDATA[Tony Hunt, professional stunt driver, shares his experience of driving the iconic GT40 in a blockbuster film about the 1966 Ford victory against an Italian racing legacy.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Thu, 19 Aug 2021 21:36:20 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
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      <itunes:summary>Tony Hunt, professional stunt driver, shares his experience of driving the iconic GT40 in a blockbuster film about the 1966 Ford victory against an Italian racing legacy.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>Tony Hunt, professional stunt driver, shares his experience of driving the iconic GT40 in a blockbuster film about the 1966 Ford victory against an Italian racing legacy.

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
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      <title>Episode 2: Building Customer Loyalty</title>
      <description><![CDATA[ Mastering the 80/20 rule. Having customers lined up for all the right reasons. In this episode, get useful takes on the topic of retention from an industry leader and a thriving shop owner. Then join us for a quick spin with big-time movie stunt driver Tony Hunt (you’ve likely seen his work). 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Mon, 9 Aug 2021 20:30:40 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
      <link>https://the-lift-powered-by-ford.simplecast.com/episodes/building-customer-loyalty-5yeniw3s</link>
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      <itunes:title>Episode 2: Building Customer Loyalty</itunes:title>
      <itunes:author>Ford Motor Company</itunes:author>
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      <itunes:summary> Mastering the 80/20 rule. Having customers lined up for all the right reasons. In this episode, get useful takes on the topic of retention from an industry leader and a thriving shop owner. Then join us for a quick spin with big-time movie stunt driver Tony Hunt (you’ve likely seen his work). 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle> Mastering the 80/20 rule. Having customers lined up for all the right reasons. In this episode, get useful takes on the topic of retention from an industry leader and a thriving shop owner. Then join us for a quick spin with big-time movie stunt driver Tony Hunt (you’ve likely seen his work). 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com. 

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
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      <title>Episode 1: Changing Customer Expectations</title>
      <description><![CDATA[What effect has the pandemic had on customer expectations? In this episode, host Chris Czmyrid and guests provide a big-picture view, insights from the field and a great recipe for customer service. Plus, hear an insider’s take on building Bronco™ off-road courses along the way. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.

]]></description>
      <pubDate>Tue, 27 Jul 2021 20:58:28 +0000</pubDate>
      <author>lauren.coyne@gtb.com (Ford Motor Company)</author>
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      <itunes:title>Episode 1: Changing Customer Expectations</itunes:title>
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      <itunes:summary>What effect has the pandemic had on customer expectations? In this episode, host Chris Czmyrid and guests provide a big-picture view, insights from the field and a great recipe for customer service. Plus, hear an insider’s take on building Bronco™ off-road courses along the way. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:summary>
      <itunes:subtitle>What effect has the pandemic had on customer expectations? In this episode, host Chris Czmyrid and guests provide a big-picture view, insights from the field and a great recipe for customer service. Plus, hear an insider’s take on building Bronco™ off-road courses along the way. 

To learn more about the Ford Professional Service Network (PSN), go to https://fordpsn.com/home

About Motorcraft® Motorcraft offers a complete line of replacement parts that are recommended by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer value with high quality and the right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln Dealers, independent distributors and automotive-parts retailers, and are backed by the Service Parts Limited Warranty* of Ford Motor Company. For more information, visit www.motorcraft.com

About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com 

*See seller for limited-warranty details. Motorcraft® is a registered trademark of Ford Motor Company.
</itunes:subtitle>
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