Legally Contented

Practice Pointer: The three ways you're alienating your audience with AEO/GEO content

hello@legallycontented.com (Wayne Pollock) — Wed, 8 Apr 2026 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the three ways writers can alienate their audiences when they write AEO/GEO content—that is, content designed to be found and served up by AI models like ChatGPT, Gemini, and Claude:

1. The structure of their content

2. Its density

3. Its tone

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: The fundamental shift in thought leadership attorneys and legal industry execs can't ignore

hello@legallycontented.com (Wayne Pollock) — Mon, 23 Mar 2026 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reveals why, thanks to AI, the traditional approach to legal thought leadership is no longer enough, and introduces the concepts attorneys and legal industry executives must master if they want their thought leadership to thrive in the age of generative AI.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Become an authority—and a hero—when you create this kind of content

hello@legallycontented.com (Wayne Pollock) — Sun, 8 Mar 2026 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why curating content in today's era of too much digital content can position you as an authority—and a hero—to your clients, prospects, and other target audiences.

In addition, according to Wayne, curating content also has these benefits:

1. Curating content forces you to stay abreast of what's going on in the worlds of your clients, prospects, and target audiences. It also allows you to issue spot for them.

2. It takes less time to curate content than it does to create content.

3. Curated content gives you a non-salesy way to get your content in front of your audience.

4. Curating content can provide inspiration for your future content.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: 12 reasons your law firm should be producing industry newsletters

hello@legallycontented.com (Wayne Pollock) — Mon, 23 Feb 2026 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses 12 reasons why law firms that serve clients in particular industries should be producing industry newsletters as part of their thought leadership strategy.

Those 12 reasons are:

1. Industry newsletters demonstrate your firm is knowledgeable about, and tracking, an industry.

2. Industry newsletters position attorneys and their firm as authorities.

3. Industry newsletters are a marketable, compounding asset.

4. Industry newsletters are ongoing relationship builders.

5. Industry newsletters only require short-form content.

6. Industry newsletters are not constrained by media gatekeepers.

7. Industry newsletters are not constrained by algorithmic gatekeepers.

8. Industry newsletters help lure industry participants out of the shadows.

9. Industry newsletters are a distribution channel for law firms' thought leadership.

10. Industry newsletters make it easy for recipients to get in touch.

11. Industry newsletters spark opportunities for co-marketing, referral relationships, and other partnerships beyond attorney-client relationships.

12. Industry newsletters have a low barrier to entry.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Every attorney needs to hear—and absorb—this quote from an advertising legend

hello@legallycontented.com (Wayne Pollock) — Sun, 8 Feb 2026 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses why every attorney should hear—and take to heart—David Ogilvy's famous quote that "you can't save souls in an empty church."

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: The technique law firms can steal from McKinsey to get their people to create thought leadership

hello@legallycontented.com (Wayne Pollock) — Fri, 23 Jan 2026 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the technique law firms can steal from McKinsey & Company to motivate their people to produce thought leadership content.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: The only two New Year's resolutions regarding your thought leadership that matter

hello@legallycontented.com (Wayne Pollock) — Thu, 8 Jan 2026 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the only two thought leadership-related New Year's resolutions that matter for attorneys and executives serving the legal industry.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: The dirty little secret reason why more attorneys don't produce thought leadership

hello@legallycontented.com (Wayne Pollock) — Tue, 23 Dec 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistently create thought leadership content, and what their marketing and business development colleagues should do about it.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: How NOT to write a "Year in Review" thought leadership article

hello@legallycontented.com (Wayne Pollock) — Mon, 8 Dec 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought leadership article regarding the past year's developments in the industry you serve. These five things are:

Position the article toward a general industry audience
Discuss events and developments chronologically
Gloss over the details of the events and developments that you're covering
Focus entirely on what happened the previous year
Write the article in an overly polished professional tone

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?
Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: This LinkedIn feature made me rethink the content I post on it

hello@legallycontented.com (Wayne Pollock) — Sun, 23 Nov 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how his approach to posting content on LinkedIn has changed thanks to choosing to be notified every time certain people with large followings post on the platform.

According to Wayne, being notified when these people post:

1. Helps him reverse engineer both successful and unsuccessful posts;

2. Inspires him regarding the substance of his posts;

3. Inspires him regarding the formats of his posts; and

4. Reminds him that not every post, even from LinkedIn "experts," is going to be "a banger."

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Creating thought leadership? You're playing THIS game. Here's how to master it.

hello@legallycontented.com (Wayne Pollock) — Sat, 8 Nov 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to get into the right mindset to play it so you can master it.

1. Understand that thought leadership is, in fact, an infinite game.

2. Come to grips with the fact that you're a professional content creator, not just someone who provides the services you provide to your clients.

3. Always be on the hunt for inspiration.

4. Become—and stay—a student of the game.

5. View your time spent ideating, creating, and distributing content as an investment in your career and in bettering your life.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Don't believe the hype: Social media followers very much still matter

hello@legallycontented.com (Wayne Pollock) — Thu, 23 Oct 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the chatter about why social media followers don't matter anymore, and why that's wrong, especially for professional services providers.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Six reasons you should still be producing bylined articles TODAY

hello@legallycontented.com (Wayne Pollock) — Wed, 8 Oct 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world:

1. Bylined thought leadership articles allow you to be discovered by humans

2. Bylined thought leadership articles allow you to be discovered by AI

3. Bylined thought leadership articles allow you to build authority through borrowed credibility from the media outlets you're publishing your articles in

4. Bylined thought leadership articles are potent business development and marketing materials

5. Bylined thought leadership articles are impressive pieces of your content library

6. Bylined thought leadership articles can lead to earned media coverage of the topics you're discussing in those articles

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: What reflection do you see when you look in the thought leadership mirror?

hello@legallycontented.com (Wayne Pollock) — Tue, 23 Sep 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your expertise, and your authority—and what to do if you don't like what you see in the reflection.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Attorneys have no choice. They need to be the Joe Rogan of their practices.

hello@legallycontented.com (Wayne Pollock) — Mon, 8 Sep 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content world, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it.

In other words, they need to be the Joe Rogan of their practices.

Wayne walks through seven high-level considerations attorneys and their firms should keep in mind as they build out their content programs in the hopes of becoming THE DESTINATION for thought leadership for their target audiences.

1. Commit to the concept of thought leadership.

2. Commit to the idea of owning a niche or owning an industry.

3. Create thought leadership consistently.

4. Take an omnichannel approach to content creation.

5. Consider producing content across the content spectrum.

6. Create a content team and staff it appropriately.

7. Regularly seek feedback from your audiences.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Consistently produce thought leadership, become a more appealing presenter

hello@legallycontented.com (Wayne Pollock) — Sat, 23 Aug 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five reasons why consistently producing thought leadership content helps you become a more appealing and sought-after presenter.

1. From a preliminary standpoint, it creates a platform to get noticed by event and conference organizers, which is how you get the opportunity to become a presenter in the first place.

2. It's how you build a following, which will likely mean more attendees for your presentations.

3. It forces you to regularly refine and polish your thoughts.

4. It lets you test your ideas and receive feedback on them.

5. It helps you more efficiently create the presentations you give during your speaking engagements, which allows you to spend more time working on how you present than on what you will present about.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: The incredible thought leadership opportunity most plaintiffs’ firms ignore

hello@legallycontented.com (Wayne Pollock) — Fri, 8 Aug 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the benefits of plaintiffs' firms crafting thought leadership that discuses how they secured the big settlements and verdicts they tout in their advertising and marketing.

====

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Thought leadership is more about THIS than about showing off knowledge and wisdom

hello@legallycontented.com (Wayne Pollock) — Wed, 23 Jul 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is about showing relevance more than it is about showing off your knowledge and wisdom.

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: This is how clients break the thought leadership ghostwriting process

hello@legallycontented.com (Wayne Pollock) — Tue, 8 Jul 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how clients break the thought leadership ghostwriting process and the four complications that arise when they do so.

Those complications are:

1. The client's thought leadership production efforts slow down

2. The client has to take on more work

3. The client will become dissatisfied with the ghostwriting process

4. The client will negatively impact their ability to market themselves, to build their authority, and to develop business

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Law firms' "business of law" thought leadership is a Trojan horse

hello@legallycontented.com (Wayne Pollock) — Mon, 23 Jun 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms' thought leadership about the business of law is a trojan horse for their recruiting efforts.

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Here's why attorneys should be "on the record" about topics other attorneys are already covering

hello@legallycontented.com (Wayne Pollock) — Sun, 8 Jun 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the importance of attorneys going "on the record" through their thought leadership to cover legal and business developments relevant to their clients—even when other attorneys are covering those same topics.

The benefits of them doing so include:

1. Positioning themselves as having their fingers on the pulse of legal and business issues relevant to their clients

2. Improved client service and client confidence

3. Improved discoverability

4. Improved chances of getting media coverage and landing speaking engagements

5. Generating business development opportunities

6. Boosting recruiting efforts

7. Creating additional cross-selling opportunities

8. Providing professional development opportunities

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Thought leadership isn't about leading thoughts. It's actually about this.

hello@legallycontented.com (Wayne Pollock) — Fri, 23 May 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the common misconception that thought leadership is about leading thoughts.

(It's not. It's about leading *through* thoughts.)

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Six reasons to avoid pop culture references in your thought leadership content

hello@legallycontented.com (Wayne Pollock) — Thu, 8 May 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought leadership content:

1. You're prematurely helping your content go stale

2. There's no guarantee your audience will know what you're talking about

3. Pop culture references could damage your credibility and make your audience members question your professionalism

4. You'll almost certainly alienate some members of your audience

5. Pop culture references can show a lack of awareness on your part regarding social issues and how people feel about them

6. Pop culture references can distract your audience from absorbing your knowledge, wisdom, and insights

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Five topic areas for thought leadership hiding in your law firm's awards submissions

hello@legallycontented.com (Wayne Pollock) — Wed, 23 Apr 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that are hiding in your law firm's awards submissions:

1. "Best practices" or "How we did it" analyses of the kinds of matters your firm included in its submissions

2. Industry-specific insights gleaned from the work your firm did for various organizations within a single industry

3. Innovative approaches to litigation, deals, and legal disputes generally

4. Innovative uses of technology

5. Innovative approaches to staffing legal matters

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: You should be spending more time on THIS aspect of your thought leadership

hello@legallycontented.com (Wayne Pollock) — Tue, 8 Apr 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content.

Well-written introductions keep your readers engaged and wanting to continue reading by:

1. Creating a favorable first impression;

2. Capturing their attention;

3. Framing the topic in a way that communicates they should continue reading;

4. Establishing your credibility as a trustworthy source for the information you're about to discuss; and

5. Giving your readers a sense of the payoff they'll receive for reading your content until the end

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: No one talks about this hidden benefit of regularly producing thought leadership

hello@legallycontented.com (Wayne Pollock) — Sun, 23 Mar 2025 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership content that no one talks about: You become a much better networker.

Here's why:

1. Regularly producing thought leadership content sharpens your communications skills.

2. Regularly producing thought leadership content forces you to build deep knowledge of topics relevant to clients, referral sources, and anyone else you're networking with.

3. Regularly producing thought leadership content helps you become more confident and more composed.

4. Regularly producing thought leadership content helps you become a master ice breaker.

5. Regularly producing thought leadership content helps you with storytelling and the ability to easily cite examples of your work when you're networking.

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: You're a selfish @%&! for not regularly producing thought leadership

hello@legallycontented.com (Wayne Pollock) — Sat, 8 Mar 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) says that you're a selfish jerk for not producing thought leadership content because society benefits when intelligent people produce thought leadership and put it out into the world.

Wayne highlights the groups of people that suffer when you don't produce thought leadership, such as:

1. Current clients

2. Prospective clients

3. People who would never hire you

4. Politicians

5. Mission-driven organizations

6. Your employees

7. Your co-owners

8. Pro bono organizations

9. Your family

10. You

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Five ways you're disrespecting the consumers of your thought leadership

hello@legallycontented.com (Wayne Pollock) — Sun, 23 Feb 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five ways you're disrespecting the consumers of your thought leadership content:

1. You're not using "signpost subheads" to give your readers a sense of what direction you're going and what you're about to discuss.

2. You're not using white space creatively.

3. You're not laying the groundwork or the context for the points you're going to make later on.

4. You're not using segues to transition from idea to idea.

5. You're burying the lede by waiting until the very end, or at least the middle, to explain the importance of the topic you're covering.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):

https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Why you should consider a business-development-led thought leadership strategy

hello@legallycontented.com (Wayne Pollock) — Sat, 8 Feb 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms should consider a thought leadership strategy driven by business development considerations instead of marketing considerations.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Five ways thought leadership is a real-time positioning tool for your personal brand

hello@legallycontented.com (Wayne Pollock) — Thu, 23 Jan 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways that your thought leadership can help you position yourself in the way you want to be seen by your target audiences, including past, current, and prospective clients and referral sources.

Those five ways are:

1. Positioning you regarding the areas of law you're discussing in your thought leadership.

2. Positioning you regarding the industries you're discussing in your thought leadership.

3. Positioning you regarding how you approach your clients' problems.

4. Positioning you regarding your views of the world that sync with your clients' views, such as calling out overzealous regulators and prosecutors.

5. Positioning you as a human being with similar hobbies and interests as your clients.

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients’ top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Want to produce better content in 2025? Be a social media lurker

hello@legallycontented.com (Wayne Pollock) — Wed, 8 Jan 2025 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why you lurking on social media in 2025 can help you improve the effectiveness of your and your law firm's content marketing and thought leadership marketing efforts.

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Five reasons your law firm should consider multimedia thought leadership in 2025 (and beyond)

hello@legallycontented.com (Wayne Pollock) — Mon, 23 Dec 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five reasons why your law firm should consider creating multimedia thought leadership in 2025 and beyond:

1. Multimedia thought leadership can help your law firm stand out from its competitors

2. Multimedia thought leadership is more convenient for people to consume than written thought leadership

3. Multimedia thought leadership can help you build personal connections through professional content

4. Multimedia thought leadership is less formal than written thought leadership, which speeds up the creation process

5. Multimedia thought leadership is easier to consume on social media

+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

+ Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Avoid making these 4 mistakes in your 2025 predictions article, blog post, podcast, or video

hello@legallycontented.com (Wayne Pollock) — Sun, 8 Dec 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) covers four mistakes to avoid when creating a piece of thought leadership regarding your professional predictions for 2025.

Those four mistakes are:

1. Not being audience-focused with your predictions

2. Not being specific with your predictions

3. Not limiting your predictions to between 3 and 5

4. Not being bold with your predictions

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients’ second choice?

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Five ways thought leadership is a buyer's remorse elimination tool

hello@legallycontented.com (Wayne Pollock) — Sat, 23 Nov 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five ways a law firm's thought leadership can help eliminate the buyer's remorse a client might experience after deciding to retain the firm to handle a new legal matter:

1. Thought leadership continuously reinforces expertise and authority on the part of the law firm publishing it.

2. It provides ongoing value for a client beyond the work a law firm is doing on the client's active legal matter(s).

3. It helps shape clients' understanding of complex legal issues, thus managing their expectations about the result of their legal matter(s).

4. It demonstrates a law firm has capabilities beyond those it's employing in connection with a client's legal matter(s).

5. When a law firm's attorneys invite a client to co-produce thought leadership with them, that client will feel valued and appreciated.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Stop writing case studies. Start writing these instead.

hello@legallycontented.com (Wayne Pollock) — Fri, 8 Nov 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the particular type of content that's a more persuasive tool than case studies for showcasing law firms' successful representations.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Are you overlooking this connection between law firms' thought leadership and their rates?

hello@legallycontented.com (Wayne Pollock) — Wed, 23 Oct 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership impacts a law firm's ability to charge premium rates.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Do this one thing to prevent opposing counsel from using your thought leadership against you

hello@legallycontented.com (Wayne Pollock) — Tue, 8 Oct 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the ONE thing attorneys can do to prevent opposing counsel from using their own thought leadership against them or their clients in court papers.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Debunking four misconceptions about thought leadership ghostwriting

hello@legallycontented.com (Wayne Pollock) — Mon, 23 Sep 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) debunks the following four common misconceptions attorneys, executives at companies that serve the legal industry, and their marketing and business development colleagues have about working with thought leadership ghostwriters.

1. When an attorney or a legal industry executive works with a thought leadership ghostwriter, the material produced will not reflect the attorney's or the executive's ideas—it will reflect the ghostwriter's ideas.

2. When attorneys or legal industry executives work with a ghostwriter, they're not in control of the process.

3. It's rare for professionals to use ghostwriters.

4. Attorneys and legal industry executives don't need ghostwriters because they're already writing thought leadership materials as part of their ongoing marketing, business development, and personal branding efforts.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Six ways thought leadership can support your firm's strategic plan

hello@legallycontented.com (Wayne Pollock) — Sun, 8 Sep 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan.

1. By covering issues or developments regarding the practices and kinds of matters it's already known for

2. By covering issues or developments related to the kinds of matters it wants more of

3. By covering issues or developments in the industries it wants more clients in

4. By strengthening, through co-authoring or co-producing content, relationships with the referral sources and other third parties it wants to strengthen relationships with

5. By discussing the kinds of business of law/practice of law initiatives the firm wants to develop, such as ones regarding culture, professional development, etc.

6. The mere act of publishing thought leadership regarding the above five categories of topics will support a strategic plan's emphasis on attorneys producing thought leadership as part of their marketing and business development efforts

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Thought leadership is a compounding asset. Treat it like one.

hello@legallycontented.com (Wayne Pollock) — Fri, 23 Aug 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is a compounding asset whose benefits increase in value over time.

Those benefits include audience discovery, providing business development resources, and serving as both a network growth tool and a reputation and trust builder.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Early bird thought leadership is a positioning cheat code

hello@legallycontented.com (Wayne Pollock) — Thu, 8 Aug 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: All thought leadership boils down to these two words

hello@legallycontented.com (Wayne Pollock) — Tue, 23 Jul 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for attorneys and their law firms.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Attorneys should talk about philosophies—not just tactics—in their thought leadership

hello@legallycontented.com (Wayne Pollock) — Mon, 8 Jul 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and business issues instead of just the tactics they would employ when doing so.

Those benefits include:

1. The attorneys show clients they've thought deeply about the issues they're discussing in their thought leadership

2. They demonstrate to clients that they have the knowledge, wisdom, and experience to help them solve their legal or business problems

3. They show clients they are aware of the trends and developments in their industries and in the attorneys' own practice areas

4. They create a connection with those clients who share, or agree with, their philosophies

5. They repel those clients who neither share nor agree with their philosophies

6. They differentiate themselves from their competitors

7. They attract like-minded lateral attorneys and staff

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Six ways thought leadership can help you secure speaking engagements

hello@legallycontented.com (Wayne Pollock) — Sun, 23 Jun 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.

1. It gets them exposure to event organizers and people who influence those organizers.

2. It gives them credibility as someone knowledgeable and wise about the topics they cover, the areas of law they practice, and the industries they serve.

3. It shows event organizers they can tackle a wide range of topics.

4. It gives event organizers a preview of their stage presence.

5. When their thought leadership helps them build a social media following or a large number of subscribers to a newsletter, those followers and subscribers show event organizers people are interested in what the attorneys have to say.

6. When an attorney's thought leadership is published in third-party publications, and/or leads to media interviews or podcast invitations, event organizers realize the attorney is in demand and recognized as an established thought leader who attendees will want to hear from.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Four tips for converting webinars into articles people will actually read

hello@legallycontented.com (Wayne Pollock) — Sat, 8 Jun 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles:

1. Make sure the title of the article identifies the target audience

2. Don't be afraid to slice and dice the contents of the webinar

3. Consider converting one webinar into a series of articles

4. Weave in questions from the audience and answers from the presenters throughout an article

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Four reasons why, with thought leadership, the best ability is availability

hello@legallycontented.com (Wayne Pollock) — Thu, 23 May 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:

- Availability helps you maintain visibility

- Availability helps you build better relationships

- Availability helps you capitalize on opportunities

- Availability helps you build trust and credibility

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Your clients' (and referral sources') industry jargon is their love language

hello@legallycontented.com (Wayne Pollock) — Wed, 8 May 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content targeting them.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: The benefits of using thought leadership as "after hours" client advocacy

hello@legallycontented.com (Wayne Pollock) — Tue, 23 Apr 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Your thought leadership strategy should consider angles, not just topics

hello@legallycontented.com (Wayne Pollock) — Mon, 8 Apr 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on the angles they take in their thought leadership and not just the topics they cover when mapping out their thought leadership strategy.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Build better bonds with these five groups of people by co-authoring thought leadership with them

hello@legallycontented.com (Wayne Pollock) — Sat, 23 Mar 2024 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses five groups of people you can build better bonds with by co-authoring thought leadership with them.

Those five groups:

1. Colleagues

2. Past, current, and prospective clients

3. Past, current, and prospective referral sources

4. Influential industry figures

5. People in your network

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Four under-the-radar sources of thought leadership inspiration at conferences

hello@legallycontented.com (Wayne Pollock) — Fri, 8 Mar 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Practice Pointer: What the demise of 2,886 newspapers can teach law firms about thought leadership

hello@legallycontented.com (Wayne Pollock) — Fri, 23 Feb 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts.

For more information about these 2,886 newspapers, check out Northwestern University's The State of Local News Report: https://localnewsinitiative.northwestern.edu.

Practice Pointer: Thought leadership is your secret crisis management weapon

hello@legallycontented.com (Wayne Pollock) — Thu, 8 Feb 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific creators of thought leadership.

Practice Pointer: Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

hello@legallycontented.com (Wayne Pollock) — Tue, 23 Jan 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why law firms and their new lateral partners and lateral practice groups should employ a Thought Leadership Blitz to jumpstart their newly combined marketing and business development efforts.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Practice Pointer: If you want your thought leadership to be read, it needs to pack this 1-2-3 punch

hello@legallycontented.com (Wayne Pollock) — Mon, 8 Jan 2024 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target audience.

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?

Practice Pointer: You're probably overlooking why timely thought leadership is so magical

hello@legallycontented.com (Wayne Pollock) — Sat, 23 Dec 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains that while law firms focus on evergreen thought leadership content, timely thought leadership content can be a more effective and persuasive thought leadership strategy.

Practice Pointer: Elevate your personal brand by spending $250 on this

hello@legallycontented.com (Wayne Pollock) — Fri, 8 Dec 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in connection with their content marketing and thought leadership marketing efforts by spending about $250 on this one thing.

About Wayne Pollock/the Law Firm Editorial Service

Practice Pointer: The problem with you publishing too many personal LinkedIn posts

hello@legallycontented.com (Wayne Pollock) — Thu, 23 Nov 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the problems caused by posting too much personal content on LinkedIn if you're a professional services provider.

About Wayne Pollock/the Law Firm Editorial Service

Building a PI firm through 100K social media followers - Taly Goody

hello@legallycontented.com (Taly Goody, Wayne Pollock) — Wed, 15 Nov 2023 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Taly Goody, the founder of Goody Law Group, a personal injury and employment law firm serving clients in California and Wyoming.

With 89,000+ followers on TikTok, and 14,000+ followers on Instagram, Taly is building her law firm—which she co-owns with her husband Greyson Goody—through her social media marketing efforts and her ability to reach more than 100,000 followers through her social media posts.

In this episode, Taly and Wayne covered, among other things:

- Where she gets inspiration for her social media posts

- Whether her social media presence rubs her referral sources the wrong way

- How she knew her social media efforts were paying off

- Whether she was concerned about her being the sole face of her law firm

- How she has used social media as a springboard for additional marketing efforts

- What it means for lawyers to use social media intentionally

Watch the episode on YouTube:
https://www.youtube.com/watch?v=iMuO2esbhhM

About Taly Goody

Taly's online bio: http://goodylawgroup.com/our-attorneys

Taly on TikTok: https://www.tiktok.com/@talygoodyesq

Taly on Instagram: https://www.instagram.com/talygoodyesq

Taly on YouTube: https://www.youtube.com/@TalyGoodyEsq

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com

Practice Pointer: Plaintiffs' firms often make this one mistake when talking to referral sources

hello@legallycontented.com (Wayne Pollock) — Wed, 8 Nov 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources.

About Wayne Pollock/the Law Firm Editorial Service

Best practices for multimedia thought leadership - Jessica Aries

hello@legallycontented.com (Jessica Aries, Wayne Pollock) — Wed, 1 Nov 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jessica Aries, founder of By Aries, a digital marketing agency for law firms.

Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and a profitable practice.

A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way.

In this episode, Jessica and Wayne covered, among other things:

- The one kind of LinkedIn post that's flying under the radar

- Why the substance of your content doesn't matter if you don't get this one thing right

- How to connect with people on social media on a personal level in a way that's constructive and empowering

- Why photo filters and cleaned-up headshots could backfire for attorneys

- How law firms are using AI for deeper purposes than content creation

- The biggest risk lawyers and their law firms face when they use AI

Watch the episode on YouTube:
https://www.youtube.com/watch?v=MhgbDIun0co

About Jessica Aries

Jessica's online bio: https://byaries.com/about/our-team

Jessica on LinkedIn: https://www.linkedin.com/in/jessicaaries

Jessica on Instagram: https://www.instagram.com/jessica_byaries

By Aries on YouTube: https://www.youtube.com/c/ByAries

By Aries on TikTok: https://www.tiktok.com/@byariesmarketing

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Stop stressing about the ROI of your thought leadership

hello@legallycontented.com (Wayne Pollock) — Mon, 23 Oct 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leadership.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

18K+ LinkedIn followers by balancing legal content with personal content - Scott Oliver

hello@legallycontented.com (Scott Oliver, Wayne Pollock) — Sun, 15 Oct 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Oliver, a partner at Lewis Kappes in Indianapolis.

Scott Oliver practices in the areas of commercial finance, real estate, and corporate transactions. He represents state and national banks involved in commercial financing, as well as clients involved in business/real estate transactions, including: real estate acquisitions/sales, business acquisitions/sales, leases, entity formation and governance, commercial issues, contract preparation, contract negotiations, and compliance.

As a closing attorney, Scott represents banks and non-bank lenders involved in SBA and conventional financing. He works in all stages of the lending process, including credit review, compliance, eligibility, lien perfection, title review/negotiations, preparation of security instruments/loan documents, subordination/intercreditor agreements, workouts, collections, foreclosure, and bankruptcy. Over the course of his career, Scott has closed hundreds of SBA 7(a) loans, SBA 504 loans, SBA CAPLine loans, and a wide range of conventional facilities. While stationed in the heart of Indianapolis, his team has closed transactions throughout the country in all 50 states.

In their discussion about how he has been able to build his visibility and his practice through LinkedIn (18K followers and counting) and X/Twitter (5.5K followers and counting), Scott and Wayne talk about, among other things:

- Pivoting when the content that works on a social media platform no longer works;

- The funny thing that happens when lawyers don't try too hard to get business from prospective clients;

- Scott's process for creating content;

- How to create original, personal content that doesn't pander;

- How to consistently publish content when you're a busy professional juggling work and family responsibilities;

- How LinkedIn compares to X/Twitter for lawyers looking to market themselves;

- The important role social media plays in marketing and business development even when you're not posting on it; and

- The future of social media marketing for lawyers.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=uoQlXI4EpfM

About Scott Oliver

Scott's online bio: https://lewiskappes.com/bio/SOliver.php

Scott on LinkedIn: https://www.linkedin.com/in/scottoliver5/

Scott on Twitter: https://twitter.com/SAOliver_Atty

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Knowledge is great, but you should be infusing your thought leadership with this

hello@legallycontented.com (Wayne Pollock) — Sun, 8 Oct 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers and all professional services providers should be infusing their thought leadership content with wisdom.

About Wayne Pollock/the Law Firm Editorial Service

All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Gyi Tsakalakis

hello@legallycontented.com (Gyi Tsakalakis, Wayne Pollock) — Sun, 1 Oct 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gyi Tsakalakis, founder of AttorneySync, a law firm marketing agency that helps law firms grow profitably with digital legal marketing and without wasting time.

In their discussion about best practices in legal marketing today, Gyi and Wayne talked about, among other things:

- What is good content these days

- How law firms screw up when it comes to referral marketing

- The two things that all legal marketing and business development boils down to (18:25ish)

- Why community marketing is underappreciated

- Branding vs. direct response advertising

- The state of SEO for law firms today

- The importance of authorship in the age of AI

- Why Gyi might not hang up the phone on an attorney who calls to discuss a metaverse strategy

- Law firms and influencer marketing

- What corporate law firms can learn from "direct to consumer" law firms, and vice versa

Watch the episode on YouTube:
https://www.youtube.com/watch?v=qSFsD5-0mA0

About Gyi Tsakalakis

Gyi's personal website: https://gyitsakalakis.com

Gyi on LinkedIn: https://www.linkedin.com/in/gyitsakalakis

Gyi on X/Twitter: https://twitter.com/gyitsakalakis

Gyi's podcast, Lunch Hour Legal Marketing: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing

Gyi's company, AttorneySync: https://www.attorneysync.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: With thought leadership, size matters, but not the way you might think

hello@legallycontented.com (Wayne Pollock) — Sat, 23 Sep 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why size matters with thought leadership content and why, often, less is more.

About Wayne Pollock/the Law Firm Editorial Service

The Future of Copywriting in the Era of AI - Wayne Pollock

hello@legallycontented.com (Jordan Ostroff, Wayne Pollock) — Fri, 15 Sep 2023 04:00:00 +0000

In this episode, Wayne Pollock joins Jordan Ostroff on his podcast, Exhibit (A)ttorney, to discuss content creation in the era of AI.

Here are the original show notes from the Exhibit (A)ttorney podcast:

We explore the fascinating world of copywriting and its evolution in the era of AI. Join us as we sit down with Wayne Pollock, a renowned expert in copywriting and AI, to uncover how artificial intelligence is reshaping the way content is created and consumed.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=c7xJFYSPxDQ

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves?

Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: When vetting a ghostwriter, make sure they say they'll do this one thing

hello@legallycontented.com (Wayne Pollock) — Fri, 8 Sep 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be serving as a "ghost thinker."

About Wayne Pollock/the Law Firm Editorial Service

Brand-building research, Niche blogs, and 1.7 million TikTok followers: Legally Contented Lowdown

hello@legallycontented.com (Wayne Pollock) — Fri, 1 Sep 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps the five most recent interview episodes of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 60 - Developing an original research program to build thought leadership - Erin Balsa

Episode 62 - Small law firm, Big niche blog bringing in the clients - Shane McCall

Episode 64 - Building a law firm off of 1.7 million TikTok followers - Paige Sparks & Samantha Sparks

Episode 66 - The anatomy of a successful law firm PR campaign - Megan Braverman

Episode 68 - The secrets of a prolific legal content creator - Steve Fretzin

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=r5f9PlU1cGM

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/@lawfirmeditorialservice

Practice Pointer: Five ways thought leadership can be a magnet for talent

hello@legallycontented.com (Wayne Pollock) — Wed, 23 Aug 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law school:

1. It attracts attorneys who want to practice in a particular area of law

2. It attracts attorneys who want to practice at a go-to firm regarding a particular area of law

3. It attracts attorneys who want to practice at a firm that employs a particular way of handling its clients' legal matters and business matters

4. It attracts attorneys who want to practice at a firm that empowers its attorneys to publish thought leadership and market themselves

5. It attracts attorneys and staff who want to work at firm with a particular culture and set of values

About Wayne Pollock/the Law Firm Editorial Service

The secrets of a prolific legal content creator - Steve Fretzin

hello@legallycontented.com (Steve Fretzin, Wayne Pollock) — Tue, 15 Aug 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Steve Fretzin, the premier coach, skills trainer, and keynote speaker on business development for attorneys.

Over the past 18 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice.

In addition to writing four books on legal marketing and business development, Steve has a highly rated podcast BE THAT LAWYER and has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com. He has appeared on NBC News, WGN Radio, and has written articles for Legal Business World, Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association. You can also find his monthly column in the Chicago Daily Law Bulletin.

In their discussion about how Steve is able to be such a prolific content creator, Steve and Wayne talk about, among other things:

- The relationship between marketing and business development;

- The process Steve followed for writing his four books, including his first book, a parable;

- The decision whether to self-publish a book versus enlist a publisher;

- What your content should do instead of giving the 20,000-foot view of a topic;

- Why podcasting is especially effective for lawyers and other professional services providers;

- What being a prolific content creator has meant to Steve's business;

- The process for determining which marketing and business development tactics a lawyer should pursue; and

- Trends Steve's seeing in marketing and business development for lawyers.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=7e9upn4Tx9U

About Steve Fretzin

Steve's online bio: https://www.fretzin.com/about

Steve's Be That Lawyer podcast: https://www.fretzin.com/podcast

Steve's books: https://www.fretzin.com/resources/books

Steve's Chicago Daily Law Bulletin columns: https://www.chicagolawbulletin.com/search?searchtext=fretzin

Steve on LinkedIn: https://www.linkedin.com/in/stevefretzin

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Your content should talk to the clients you have today—and want tomorrow

hello@legallycontented.com (Wayne Pollock) — Tue, 8 Aug 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers' thought leadership content should speak to the clients and referral sources they have today—and the ones they want tomorrow.

About Wayne Pollock/the Law Firm Editorial Service

The anatomy of a successful law firm PR campaign - Megan Braverman

hello@legallycontented.com (Megan Braverman, Wayne Pollock) — Tue, 1 Aug 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Megan Braverman, principal and owner of Los Angeles-based Berbay Marketing & Public Relations.

Megan serves as a strategic asset for law, real estate and financial services firms, and is known for her ability to execute successful marketing and public relations programs. While creativity, tenacity, and her passion for the work is the driving force behind Megan’s ability to grow clients’ businesses, she also has intimate knowledge of how professional services firms operate. This enables Megan to create campaigns that generate awareness, reinforce credibility, and set clients apart from their competition. She keeps firms focused and navigates critical business decisions, such as succession planning, while advancing firm’s business objectives.

In this episode, Megan and Wayne discuss, among other things:

- The role thought leadership plays in a strategic public relations program;

- The state of the media and media relations today;

- How lawyers can become sought after by reporters;

- Why lawyers shouldn't worry about giving away their "secret sauce";

- How impostor syndrome can affect a lawyer's ability to speak to the media or write thought leadership; and

- Public relations as a marketing and culture building tool.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=G_UcaRnFvMk

About Megan Braverman

Megan's online bio: https://www.berbay.com/about/our-team/megan-braverman

Megan on LinkedIn: https://www.linkedin.com/in/mbraverman

Berbay on YouTube: https://www.youtube.com/@Berbay

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: A four-part framework for using AI in your content creation process

hello@legallycontented.com (Wayne Pollock) — Sun, 23 Jul 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through a four-part framework for lawyers and legal marketers to consider when deciding how to use AI in their marketing and business development content creation process.

That framework is:

- Topic selection

- Substance

- Writing of the content

- Editing and polishing the content

For each of these pillars, AI can play a role. How big of a role is up to the lawyers and legal marketers.

About Wayne Pollock/the Law Firm Editorial Service

Building a law firm off of 1.7 million TikTok followers - Paige Sparks & Samantha Sparks

hello@legallycontented.com (Paige Sparks, Samantha Sparks, Wayne Pollock) — Sat, 15 Jul 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Paige Sparks and Samantha Sparks, the sisters-in-law who own the Sparks Law law firm in St. Charles, Missouri.

The firm's growth has been powered by Paige's 1.7 million followers on TikTok (as of the date this episode was recorded) and Samantha's focus on operations. Of course, both Paige and Samantha have full dockets on top of the work they do running their law firm.

In this episode, Paige, Samantha, and Wayne discuss, among other things:

- Best practices for TikTok content creation;

- Balancing being a prolific content creator with practicing law and running a law firm;

- Why quantity over quality is the name of the game for TikTok success today;

- The flak young attorneys are likely to receive from older attorneys when they are successfully marketing themselves;

- The future of content marketing and thought leadership marketing;

- Why AI won't replace lawyers who create content on social media; and

- How social media popularity can affect your everyday life.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=2QH7jtRCoHQ

About Paige Sparks and Samantha Sparks

Paige's TikTok: https://www.tiktok.com/@lawyerpaige

Paige's Instagram: https://www.instagram.com/_paigesparks

Sparks Law's YouTube page: https://www.youtube.com/@sisters-in-law

Sparks Law website: https://www.sparks-legal.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: In the era of AI content, credible content is authoritative content

hello@legallycontented.com (Wayne Pollock) — Sat, 8 Jul 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in our era of AI-generated content, credible thought leadership content is authoritative thought leadership content.

About Wayne Pollock/the Law Firm Editorial Service

Small law firm, Big niche blog bringing in the clients - Shane McCall

hello@legallycontented.com (Shane McCall, Wayne Pollock) — Sat, 1 Jul 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Shane McCall, an Equity Partner at Koprince McCall Pottroff LLC and Editor of the SmallGovCon blog. Shane has run the blog since taking it over from Steven Koprince, and recently published the "Koprince Law LLC GovCon Handbook Volume 5: Procedures and Pitfalls of Size Protests and Appeals."

Shane helps businesses in their quest to navigate the thicket of federal government contracting, with a focus on those issues affecting small businesses. Shane excels in drafting both transactional and litigation documents and advising clients on FAR and SBA contracting rules, skills that come in handy when solving the riddles of government contracting.

In this episode, Shane and Wayne discuss, among other things:

- How blogging can make attorneys better attorneys;

- The direct line between content marketing/thought leadership and new client matters;

- The simplicity of blogging versus other forms of marketing;

- How to balance breaking news-type blog posts with substantive blog posts;

- Blogs as recruiting tools; and

- How to maximize attorneys' participation in blogging.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=CY8TMS6wFfY

About Shane McCall

Shane's online bio: https://www.koprince.com/shane-mccall

SmallGovCon blog: http://www.smallgovcon.com

Shane on LinkedIn: https://www.linkedin.com/in/shane-mccall-71b882146

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Don't chase virality with your content. Chase partiality.

hello@legallycontented.com (Wayne Pollock) — Fri, 23 Jun 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should chase partiality with their content marketing and thought leadership marketing efforts and not virality.

About Wayne Pollock/the Law Firm Editorial Service

Developing an original research program to build thought leadership - Erin Balsa

hello@legallycontented.com (Erin Balsa, Wayne Pollock) — Thu, 15 Jun 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Erin Balsa, founder of Haus of Bold. Erin builds and executes content strategies for sales-led B2B SaaS startups that sell complex solutions to enterprise companies.

She is perhaps best known for helping clients create the kind of research reports people actually want to read and share—like her infamous Remote Work Report, which has generated $680k in revenue last time she checked.

In this episode, Erin and Wayne walk through a blueprint for creating original research programs that build thought leadership and attract and engage clients and referral sources.

They discuss, among other things:

- The process for choosing the subject matter to cover in your research;

- How to differentiate your research when a competitor or another organization is already publishing similar research;

- When to bring on outside assistance to help with an aspect of your research program;

- Strategies for writing a research report, including how to craft it in a way that's helpful and not "salesy";

- How to balance substance with brevity when it comes to your research report and your marketing of it; and

- The many, many ways to publicize a report and slice and dice it to fuel your thought leadership marketing and business development efforts.

Watch the episode on YouTube:
https://www.youtube.com/watch?v=RVpHfDkS-I4

About Erin Balsa

Erin on LinkedIn: https://www.linkedin.com/in/erinbalsa

Erin on Twitter: https://twitter.com/erinbalsa

Haus of Bold: https://hausofbold.com

The Notorious Thought Leadership podcast: https://hausofbold.com/thought-leadership-podcast

Erin's research course, "The Research Report Playbook": https://hausofbold.com/course

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Six ways law firms can stay ahead of their competitors' content marketing and thought leadership marketing efforts

hello@legallycontented.com (Wayne Pollock) — Thu, 8 Jun 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts.

Those six ways include:

1. Double down on what content is working at their firms, and cut loose what content is not working

2. Talk to clients and referral sources about their content preferences and consumption habits

3. Track your competitors' content marketing and thought leadership marketing efforts

4. Look for inspiration from across the legal industry

5. Stay abreast of content trends outside the legal industry

6. Stay abreast of new technology that can help your firm create high-quality content faster and cheaper than before

About Wayne Pollock/the Law Firm Editorial Service

Legally Contented Lowdown: Recapping episodes 47, 50, 52, 54, and 56

hello@legallycontented.com (Wayne Pollock) — Thu, 1 Jun 2023 04:00:00 +0000

In this episode, Wayne recaps:

Episode 47 - She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary Bricken

Episode 50 - This Am Law 25 partner pumps out 200+ articles a year (and wrote the book on how to do so) - David Zetoony

Episode 52 - He was the THIRD attorney creating content on TikTok - Ethen Ostroff

Episode 54 - She's a Big Law alum who built a nine-attorney virtual law firm through blogging - Lisa Stam

Episode 56 - Injecting your personal voice and style into your content - Jordan Ostroff

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=9qfwLnt8PRk

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/@lawfirmeditorialservice

Practice Pointer: Your content has to compete against heavyweights. Here's how to give it a fighting chance.

hello@legallycontented.com (Wayne Pollock) — Tue, 23 May 2023 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just other law firms—and how lawyers can give their content a fighting chance of prevailing against those heavyweights.

About Wayne Pollock/the Law Firm Editorial Service

Injecting your personal voice and style into your content - Jordan Ostroff

hello@legallycontented.com (Jordan Ostroff, Wayne Pollock) — Mon, 15 May 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jordan Ostroff, founder of Driven Law and LegalEase Marketing.

As you can tell by Jordan's "uniform" of a Hawaiian shirt, khaki shorts, and flip flops, Jordan injects his personality into all of his content and bucks the trend of the stuffy lawyer whose marketing efforts are vanilla and uninspired.

In this episode, Jordan and Wayne discuss, among other things:

- The importance of offline marketing in today's digital marketing-dominated world

- Why lawyers need to be comfortable saying "no" to clients who are not a good fit for them

- The importance of niching to a specific client instead of a specific type of case

- Why lawyers should own what sets them apart from the crowd

- Why vanilla marketing is a terrible choice for law firms

- The philosophy that will help you consistently create content

- How to find your voice for marketing purposes

Watch the video version of this episode here:
https://www.youtube.com/watch?v=bGr3K-WLlJE

About Jordan Ostroff

Driven Law: https://www.drivenlaw.com

LegalEase Marketing: https://www.legaleasemarketing.com

Jordan on LinkedIn: https://www.linkedin.com/in/jordan-ostroff

LegalEase's Exhibit (A)ttorney podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/exhibit-a-ttorney-show/id1551775894

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: These 27 words were the worst legal content marketing advice I ever heard

hello@legallycontented.com (Wayne Pollock) — Mon, 8 May 2023 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard.

Those words were:
"Try not to sweat the small stuff or get too hung up. The average reader is not going to fact check you to see if you're correct."

About Wayne Pollock/the Law Firm Editorial Service

She's a Big Law alum who built a nine-attorney virtual law firm through blogging - Lisa Stam

hello@legallycontented.com (Lisa Stam, Wayne Pollock) — Mon, 1 May 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Lisa Stam, founder and managing partner of SpringLaw, a Canadian boutique law firm practicing exclusively in employment, labor, and human rights law.

At the center of the firm's marketing efforts is the Employment & Human Rights Law in Canada blog, which Lisa launched while she was an associate at Baker McKenzie, one of the largest law firms in the world.

In this episode, Lisa and Wayne discuss, among other things:

- Why and how she launched a virtual law firm

- The three-pronged marketing strategy that took her firm from one lawyer to nine in six years

- Why content marketing is more efficient than old-school marketing

- "Newsjacking" vs. evergreen content

- How taking a team-based approach can amplify a law firm's content efforts

- How to build a culture of marketing and business development at a law firm

Watch the video version of this episode here:
https://www.youtube.com/watch?v=eyPpn6d5RWQ

About Lisa Stam

Lisa's online bio: https://springlaw.ca/staff-member/lisa-stam

Employment & Human Rights Law in Canada blog: https://www.canadaemploymenthumanrightslaw.com

Lisa on LinkedIn: https://www.linkedin.com/in/lisastam

Lisa on Twitter: https://twitter.com/lisastam

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Five rules for building trust with your audience so you can build a following

hello@legallycontented.com (Wayne Pollock) — Sun, 23 Apr 2023 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following.

Those five rules are:

1. Your content will be relevant, valuable, and compelling

2. Your content will be educational, not promotional

3. You will show up when you say you're going to show up

4. You will show up consistently

5. When you bring in third parties to collaborate with you on your thought leadership, they will provide relevant, valuable, and compelling information themselves.

About Wayne Pollock/the Law Firm Editorial Service

He was the THIRD attorney creating content on TikTok - Ethen Ostroff

hello@legallycontented.com (Ethen Ostroff, Wayne Pollock) — Sat, 15 Apr 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Ethen Ostroff, founder of Ethen Ostroff Law.

Ethen was the third attorney to produce content on TikTok, publishing his first video on the platform in October 2019. As of the date this podcast first aired, Ethen has over 213,000 followers on TikTok.

In this episode, Ethen and Wayne discuss, among other things:

- Why attorneys must accept they're going to be judged when they publish content on social media

- The mix of video content attorneys should be publishing on social media

- Why social media today is like a website was five years ago

- The key difference between YouTube and TikTok that few attorneys realize

- The importance of a team-based approach to content

- The interplay between organic social media content and paid social media content

You can watch this episode on YouTube:
https://www.youtube.com/watch?v=e8Gcsay274w

Resources discussed in the episode

Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Human

About Ethen Ostroff

Ethen Ostroff Law: https://ethenostrofflaw.com

Ethen on TikTok: https://www.tiktok.com/@ethenostrofflaw

Ethen on LinkedIn: https://www.linkedin.com/in/e-o-law

Ethen's Virtual Assistant company: https://www.turnkeyops.io

Take Ethen up on his offer of a complimentary audit of your firm's intake: https://www.auditmyintake.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Thought leadership is how you answer clients' questions at scale

hello@legallycontented.com (Wayne Pollock) — Sat, 8 Apr 2023 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns at scale.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

This Am Law 25 partner pumps out 200+ articles a year (and wrote the book on how to do so) - David Zetoony

hello@legallycontented.com (David Zetoony, Wayne Pollock) — Sat, 1 Apr 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Zetoony, Co-Chair of Greenberg Traurig's U.S. Data Privacy and Cybersecurity Practice. David is a prolific writer, creating upwards of 200 articles a year regarding cybersecurity and data privacy issues.

The National Law Journal named David a “Cybersecurity and Data Privacy Trailblazer,” JD Supra recognized him four times as one of the most widely read names when it comes to data privacy, cyber security, or the collection and use of data, and Lexology identified him fourteen times as the top “legal influencer” in the area of technology, media, and telecommunications in the United States, the European Union, and in the context of cross-border transfers of information.

He is the author of "Building a Law Practice One Article at a Time," published by the American Bar Association, as well as the ABA's primary publication on the European General Data Protection Regulation (GDPR) and the ABA's Desk Reference Companion to the California Privacy Rights Act (CPRA).

In this episode, David and Wayne discuss, among other things:

- Why attorneys should be prolific with their thought leadership content

- How content is a client service tool as much as it is a marketing and business development tool

- Why your clients hold the key to your content creation

- David's process for writing 200 articles a year

- Why tying your thought leadership content to news articles makes it less valuable

- What lawyers get wrong about how thought leadership is supposed to work

- Why content that doesn't take a position reflects poorly on the attorney writing it

- Why attorneys shouldn't hand off their thought leadership content drafting to associates

You can watch this episode on YouTube:
https://www.youtube.com/watch?v=ZO5aKl8pRps

About David Zetoony

David's online bio: https://www.gtlaw.com/en/professionals/z/zetoony-david-a

David's LinkedIn profile: https://www.linkedin.com/in/davidzetoony/

David's posts on Greenberg Traurig's "Data Privacy Dish" blog: https://www.gtlaw-dataprivacydish.com/author/zetoonyd

David's book, "Building a Law Practice One Article at a Time": https://www.americanbar.org/products/inv/book/406698992

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Solidify client and referral relationships by co-authoring thought leadership

hello@legallycontented.com (Wayne Pollock) — Wed, 29 Mar 2023 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how lawyers can solidify their relationships with their clients and referral sources by co-authoring thought leadership content with them.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Practice Pointer: The not-so-subtle connection between Costco and your thought leadership

hello@legallycontented.com (Wayne Pollock) — Wed, 22 Mar 2023 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should embrace too when it comes to their thought leadership.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Hilary Bricken

hello@legallycontented.com (Hilary Bricken, Wayne Pollock) — Wed, 15 Mar 2023 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Hilary Bricken, name partner of Harris Bricken.

Hilary is one of the premier cannabis business and regulatory attorneys in the United States. As chair of Harris Bricken’s Regulated Substances practice group, she helps cannabis companies of all sizes with their cannabis-related business and regulatory needs. Hilary is also lead editor of the Canna Law Blog. Hilary was named by Chambers in 2022 as one of only two “Band 1” California lawyers.

Since joining Harris Bricken in 2010, Hilary has earned a reputation as an exceptional and fearless business law attorney. Major media outlets including The New York Times, VICE, the Los Angeles Times, Chicago Tribune, Business Insider, CNN, Rolling Stone, Forbes, MSNBC, and Bloomberg all have turned to Hilary for her on-the-ground perspective on cannabis laws.

In this episode, Hilary and Wayne discuss, among other things:

- How the Canna Law Blog greased her and her colleagues' business development skids and fueled the growth of her practice

- What makes for an effective law firm blog covering an industry

- The importance of listening to the consumers of your content

- How to build systems and processes for a blog with multiple authors

- How to get associates involved in thought leadership content creation

- Thought leadership as a recruitment tool

You can watch the video recording of the episode here:
https://www.youtube.com/watch?v=XjOaQyKWGnU

About Hilary Bricken

Hilary's online bio: https://harrisbricken.com/our-team/hilary-bricken/

Harris Bricken's Canna Law Blog: https://harrisbricken.com/cannalawblog/

Hilary's Twitter handle: https://twitter.com/cannabizlawyer

Hilary's LinkedIn profile: https://www.linkedin.com/in/hilary-bricken-37836724

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Science can't clone us, but our thought leadership content can

hello@legallycontented.com (Wayne Pollock) — Wed, 8 Mar 2023 05:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7 days a week, 365 days a year, advocating for us and serving as our salesforce.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Legally Contented Lowdown: Recapping episodes 32, 35, 37, 40, and 42

hello@legallycontented.com (Wayne Pollock) — Wed, 1 Mar 2023 05:00:00 +0000

In this episode, Wayne recaps:

Episode 32 - Blogging made him both the Pope and the Tom Hanks of D&O insurance - Kevin LaCroix

Episode 35 - This business lawyer has 133K+ YouTube subscribers hanging on her every word - Aiden Durham

Episode 37 - Video tips from the lawyer who pioneered educational legal videos on YouTube - Gerry Oginski

Episode 40 - This lawyer's podcasts nurture his referral relationships and build his brand - John Strohmeyer

Episode 42 - This Am Law 200 partner is using Twitter to build his practice and authority - Adam Wasch

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=J5LOHsJ1AcA

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/@lawfirmeditorialservice

Practice Pointer: Lawyers' thought leadership is air support for their business development ground game

hello@legallycontented.com (Wayne Pollock) — Tue, 28 Feb 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Practice Pointer: Want your thought leadership to endure? Make it nonperishable

hello@legallycontented.com (Wayne Pollock) — Wed, 22 Feb 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and compelling to their target audience well into the future.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

This Am Law 200 partner is using Twitter to build his practice and authority - Adam Wasch

hello@legallycontented.com (Adam Wasch, Wayne Pollock) — Wed, 15 Feb 2023 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Adam Wasch, a Florida franchise law attorney and co-chair of the franchise law practice group at Greenspoon Marder LLP.

In this episode, Adam and Wayne discuss, among other things:

- How Adam helped build a law firm that caught the attention of the Am Law 200 firm that eventually absorbed it

- Why Adam is using Twitter to help grow his practice and his authority

- The kind of content attorneys should consider sharing on Twitter

- How Adam balances sharing professional and personal content on Twitter

- How Adam shares his thoughts and insights on Twitter without venturing into providing legal advice

- How he could tell the time he was spending on Twitter was paying off

- What attorneys often get wrong about social media generally, and Twitter particularly

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=xrDvWRvIMdY

About Adam Wasch

Adam's online bio: https://www.gmlaw.com/attorneys/adam-g-wasch-florida-franchise-law-attorney/

Adam's Twitter handle: https://twitter.com/AdamGWaschEsq

Adam's LinkedIn profile: https://www.linkedin.com/in/adam-g-wasch-53bb839a/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Is your thought leadership chasing eyeballs or hearts and minds?

hello@legallycontented.com (Wayne Pollock) — Wed, 8 Feb 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of merely catching their eyeballs.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

This lawyer's podcasts nurture his referral relationships and build his brand - John Strohmeyer

hello@legallycontented.com (John Strohmeyer, Wayne Pollock) — Wed, 1 Feb 2023 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews John Strohmeyer, proprietor of Strohmeyer Law, an estate planning, tax, and probate law firm in Houston. John is the host of two podcasts that serve different functions.

The first, Five Star Counsel, answers the question, "What would a law firm built by the founders of Disney, Four Seasons, Amazon, and Zappos look like?" Before law school, John was Night Manager of the Four Seasons Hotel in Austin, Texas, where he received a crash course on best practices for client service. This podcast helps him brand himself as an authority on client service at law firms.

The second podcast, No Unfinished Business, allows John to nurture his referral relationships by having referral partners discuss the areas related to estate planning, taxes, and probate that they specialize in.

In this episode, John and Wayne discuss, among other things:

- How his time as night manager of the Austin Four Seasons Hotel impacted his legal practice

- Why he chose to host podcasts instead of writing blog posts and articles

- Why he launched a podcast focused on client service, but not on explicitly attracting clients to his firm

- Why he launched a podcast focused on referral partners

- His advice for lawyers who want to begin podcasting

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=0kftekj-Bpg.

About John Strohmeyer/Strohmeyer Law

John Strohmeyer's online bio: https://www.strohmeyerlaw.com/john-r-strohmeyer-houston-attorney

The Five Star Counsel podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/five-star-counsel-podcast/id1539196686

The No Unfinished Business podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/no-unfinished-business-podcast/id1611484839

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Remember, thought leadership is a client/referral source RETENTION tool, too

hello@legallycontented.com (Wayne Pollock) — Sun, 29 Jan 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a client/referral source RETENTION tool.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:
http://www.WriteLessBillMore.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Thought leadership is a process, not a product

hello@legallycontented.com (Wayne Pollock) — Sun, 22 Jan 2023 05:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product.

The four components to the process, according to Wayne, are:

1. Identifying ideas

2. Drafting the content

3. Distributing the content for publication

4. Being seen as a thought leader

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Video tips from the lawyer who pioneered educational legal videos on YouTube - Gerry Oginski

hello@legallycontented.com (Gerry Oginski, Wayne Pollock) — Sun, 15 Jan 2023 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Gerry Oginski, a New York medical malpractice attorney. Gerry has created over 3400 videos to market his medical malpractice law firm and was one of the pioneers of using educational videos to market a law firm.

Gerry is the author of Secrets of Lawyer Video Marketing in the Age of YouTube, and is an attorney at one of the top medical malpractice law firms in the country, Kramer, Dillof, Livingston & Moore in New York City.

In this episode, Gerry and Wayne discuss, among other things:

- How Gerry's gamble in 2008 on a relatively new website called YouTube changed the course of his legal practice and career

- The formula he stumbled upon for attracting potential clients to his videos (and eventually, his law firm)

- His system for coming up with ideas for videos that has allowed him to publish more than 3400 of them

- What lawyers should have in their videos to keep viewers watching

- What conventional wisdom gets wrong about educational legal YouTube videos

- Why lawyers should NOT want their videos to go viral

- How recording more than 3400 videos helped Gerry become a better lawyer

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=xzLQI_GpAx8.

About Gerry Oginski

Gerry's YouTube: https://www.youtube.com/user/lawmed1

Gerry's personal website: https://www.oginski-law.com

Gerry's law firm bio: https://kdlm.com/new-york-personal-injury-attorneys/gerry-oginski

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Should lawyers speak at industry events if they're prolific content creators?

hello@legallycontented.com (Wayne Pollock) — Sun, 8 Jan 2023 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why conventional wisdom might be wrong about lawyers having to speak at industry events and conferences to build their authority, prominence, and book of business if they're already consistent and prolific content creators.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

This business lawyer has 133K+ YouTube subscribers hanging on her every word - Aiden Durham

hello@legallycontented.com (Aiden Durham, Wayne Pollock) — Sun, 1 Jan 2023 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses. Aiden's YouTube channel, "All Up in Yo' Business," has more than 133,000 subscribers and is her main marketing channel.

In this episode, Aiden and Wayne discuss, among other things:

- The importance of deciding the right tone and level of (in)formality to strike when recording YouTube videos

- A major misconception lawyers have about what they need to do to shoot YouTube videos

- How her YouTube videos allow her to connect to current and prospective clients in a unique way

- The role mindset plays when you're a prolific, consistent content creator

- Why she's happy to have her current and prospective clients ask about her dog

- Her advice for lawyers (including B2B lawyers) who are contemplating building a YouTube following

You can watch the video recording of the episode here: https://www.youtube.com/watch?v=326kgpEpvqo.

About Aiden Durham/180 Law Co.

Aiden's YouTube: https://www.youtube.com/allupinyobiz

180 Law Co. website: https://www.180lawco.com

Aiden's Twitter: https://twitter.com/_AllUpInYoBiz

Aiden's Instagram: https://www.instagram.com/allupinyobusiness

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: Here's how thought leadership content can grease your business development skids

hello@legallycontented.com (Wayne Pollock) — Thu, 29 Dec 2022 05:00:00 +0000

In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development skids. When it does, it can get law firms and lawyers 90% of the way there in terms of showing a prospective client that the firm or the lawyer is the right choice for them.

Wayne discusses four reasons why this is the case:

1. Relevant, valuable, and compelling thought leadership content shows off law firms' and lawyers' knowledge and wisdom regarding a particular area of the law or a particular industry, which goes a long way in showing a prospective client that the law firms and lawyers have the goods.

2. Consistent publication of thought leadership content shows the law firm or lawyers creating the content are authorities regarding the areas of law they practice, and that consistency also builds trust.

3. Thought leadership content can include subjective viewpoints that build rapport because they show prospective clients that a law firm or lawyer sees the world from the same perspective they do, such as a white-collar criminal defense lawyer always mentioning overzealous prosecutors who overcharge people for political gain.

4. Thought leadership content can include references to lawyers' personal lives, hobbies, and interests outside of the office, which build rapport with prospective clients who share those interests.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: The case for your law firm creating bingeable thought leadership content

hello@legallycontented.com (Wayne Pollock) — Thu, 22 Dec 2022 05:00:00 +0000

In this episode, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators.

Wayne discusses four reasons why law firms should be creating bingeable thought leadership content. Those reasons include:

1. Bingeable thought leadership content creates a favorable first impression in the minds of current and prospective clients and referral sources, and anyone else, consuming that content.

2. The scope and depth of bingeable thought leadership content establishes the attorneys behind it as authorities in the areas of law they practice and the industries they serve.

3. Bingeable thought leadership content allows the consumers of that content to go on a self-guided process where they can get to know, like, and trust the lawyers at a firm based solely on their thought leadership content and without those lawyers having to take time to engage with those consumers via 1:1 communications that those consumers might not want in the first place given where they're at in their process of researching potential lawyers and law firms to assist them with their issues.

4. Bingeable thought leadership content puts the attorneys behind it in pole position to win the business of the people consuming it, and creates a competitive moat other lawyers and law firms are unlikely (and probably, unwilling) to cross.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Blogging made him both the Pope and the Tom Hanks of D&O insurance - Kevin LaCroix

hello@legallycontented.com (Kevin LaCroix, Wayne Pollock) — Thu, 15 Dec 2022 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance intermediary focused exclusively on management liability issues.

Kevin has been involved in directors’ and officers’ liability insurance for over 35 years. For the last decade and a half, Kevin has published The D&O Diary, a blog regarding directors and officers liability.

In this episode, Kevin and Wayne discuss, among other things:

- Why he started to experiment with blogging

- Why he wants to set the D&O industry agenda with his blog instead of just covering industry news

- The mistake law firms make all too often when blogging or curating content

- How to build trust with your blog readership and the importance of not violating that trust

- Why people have referred to him as the Pope and Tom Hanks of D&O insurance

- How his blogging has evolved over time

- The professional opportunities his blog has opened up for him

About Kevin LaCroix

D&O Diary blog: https://www.dandodiary.com/

Kevin's LinkedIn: http://www.linkedin.com/in/kevinlacroix

Kevin's Twitter: https://twitter.com/kevinlacroix

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.lawfirmeditorialservice.com/videos

Practice Pointer: THIS is the two-part series REAL thought leaders publish every December

hello@legallycontented.com (Wayne Pollock) — Thu, 8 Dec 2022 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their clients and referral sources that they are authorities regarding the areas of law they practice and/or the industries they serve.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Legally Contented Lowdown: Recapping episodes 16, 19, 22, 25, and 27

hello@legallycontented.com (Wayne Pollock) — Thu, 1 Dec 2022 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 16 - Am Law 75 rainmaker builds a media company through his legal thought leadership - Scott Becker

Episode 19 - Sidley Austin's E-Discovery Update - Colleen Kenney & Robert Keeling

Episode 22 - Ex-Kirkland associate amassed 15K Twitter followers anonymously - Eric Pacifici

Episode 25 - This Am Law 150 partner's niche blog helped him build a seven-figure book of business - David Johnson

Episode 27 - Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Kirk Jenkins

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/@lawfirmeditorialservice

Practice Pointer: Calibrate these five aspects of your thought-leadership content—or risk it failing miserably

hello@legallycontented.com (Wayne Pollock) — Tue, 29 Nov 2022 05:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business development content, or risk it failing miserably because it is not giving its target audiences what they want.

1. Substance

2. Style

3. Structure

4. Form

5. Frequency

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Four lessons cake decorating competitions can teach lawyers about writing and editing

hello@legallycontented.com (Wayne Pollock) — Tue, 22 Nov 2022 05:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing thought-leadership marketing and business development content.

Those four lessons are:

1. Baking and decorating are two separate steps. So too are writing and editing.

2. Both steps, baking and decorating, are required for a contestant to be successful. So too are both steps, writing and editing, required for a piece of content to be well-received by its target audience.

3. A mistake in one of the steps—baking/decorating or writing/editing—can sink the entire project.

4. Just like cake decorating competition contestants are judged on both their baking and their decorating, lawyers will be judged by their audience on both their writing and editing.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Kirk Jenkins

hello@legallycontented.com (Kirk Jenkins, Wayne Pollock) — Tue, 15 Nov 2022 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kirk Jenkins, Senior Counsel at Arnold & Porter Kaye Scholer, regarding his two appellate analytics blogs, the Illinois Supreme Court Review and the California Supreme Court Review.

In this episode, Kirk and Wayne discuss, among other things:

- What working as an associate at Skadden was like during the M&A boom of the 1980s

- The ins and outs of building an appellate practice today, including why appellate lawyers can have difficulty with their marketing and business development efforts

- Why Kirk decided to niche down with an analytics-driven thought leadership strategy instead of a traditional strategy of reporting on appellate decisions

- How Kirk went about building the database that informs his analytics-driven content

- The client opportunities and media opportunities his blogs have afforded him

- How Kirk repackages his blog posts to keep his content marketing flywheel spinning

- Why Kirk thinks "thought leadership has never been as important as it is today"

About Kirk Jenkins

Arnold & Porter Kaye Scholer bio: https://www.arnoldporter.com/en/people/j/jenkins-kirk

Kirk's Illinois Supreme Court Review blog: https://www.illinoissupremecourtreview.com

Kirk's California Supreme Court Review blog: https://www.californiasupremecourtreview.com

Kirk's LinkedIn: https://www.linkedin.com/in/kirkcjenkins

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Practice Pointer: Nowadays, your content is a credential

hello@legallycontented.com (Wayne Pollock) — Tue, 8 Nov 2022 05:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why today, content is a credential for lawyers.

Today, in this age of content marketing and thought-leadership marketing, content is evidence of a lawyer's status and authority regarding the areas of law they practice and the kinds of issues they can help their clients with.

Lawyers would be wise to understand this idea, embrace it, and create content with it in mind.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

This Am Law 150 partner's niche blog helped him build a seven-figure book of business - David Johnson

hello@legallycontented.com (David Johnson, Wayne Pollock) — Tue, 1 Nov 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator blog.

In this episode, David and Wayne discuss, among other things:

- Why David decided to pivot to a new practice area AFTER becoming an income shareholder

- The importance of knowing, as soon as possible, if your practice area is the type a lawyer can build a book of business in

- David's processes for sourcing cases to write about and writing blog posts about them

- How a blog can serve as the hub for a lawyer's marketing and business development efforts

- Repurposing blog posts into other forms of killer marketing and business development content

- How David's blog has borne fruit in the form of new client matters (to the tune of a seven figure book of business)

- How a surprising group of people are reaching out to him about fiduciary litigation issues based on his blog

- The importance of niching your practice and your content marketing and thought leadership efforts

- The head start David's blog provides him for winning over prospective clients

About David Johnson

Winstead PC bio: https://www.winstead.com/People/David-Fowler-Johnson

The Fiduciary Litigator blog: https://www.txfiduciarylitigator.com/

David's LinkedIn: http://www.linkedin.com/in/dfjohnson

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Practice Pointer: Four reasons large law firms should use original research in their marketing

hello@legallycontented.com (Wayne Pollock) — Tue, 25 Oct 2022 04:00:00 +0000

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) provides four reasons why large law firms should use original research as part of their marketing and business development efforts, particularly their thought leadership efforts.

Those four reasons are:

1. They'll stand out from the pack

2. They can easily focus their research on the exact issues and concerns their clients have which will pique their clients' and prospective clients' interests

3. They'll create a repeatable thought-leadership program with original research that builds on itself, gains momentum, and further establishes the firm's authority with each subsequent edition of the research

4. Original research can provide virtually limitless content with which to fuel a law firm's thought-leadership marketing and business development efforts

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Too busy to create content? Curate it!

hello@legallycontented.com (Wayne Pollock) — Thu, 20 Oct 2022 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to create original content.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Ex-Kirkland associate amassed 15K Twitter followers anonymously - Eric Pacifici

hello@legallycontented.com (Eric Pacifici, Wayne Pollock) — Sat, 15 Oct 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K followers on Twitter—anonymously—while he was an associate at Kirkland & Ellis by discussing legal considerations around buying and selling small and medium-sized businesses.

Eric's success on Twitter led him to leave Kirkland and launch SMB Law Group with two partners, one of which he met through Twitter.

In this episode, Eric and Wayne discuss, among other things:

- Why Eric decided to invest his time into Twitter instead of LinkedIn;

- Eric's game plan for Twitter;

- How Eric grew his Twitter followers from practically 0 to 15K+ in about nine months, and more than 23K as of the date this episode was published;

- The mindset Eric approaches his Twitter efforts with;

- Why Eric had to start tweeting anonymously;

- How his success on Twitter has impacted his career and his personal life; and

- What lawyers and their in-house marketing and business development colleagues need to know about building a personal brand and a book of business on Twitter.

About Eric Pacifici

Twitter: https://twitter.com/SMB_Attorney

SMB Law Group: https://www.smblaw.group

SMB Law Group bio: https://www.smblaw.group/about-us/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Practice Pointer: Don't worry about giving away your special sauce in your thought leadership

hello@legallycontented.com (Wayne Pollock) — Mon, 10 Oct 2022 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers shouldn't worry about spilling their "special sauce" when they publish thought-leadership content.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Take a stand in your thought leadership

hello@legallycontented.com (Wayne Pollock) — Wed, 5 Oct 2022 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create.

He explains three particular reasons why they should do so:

1. True leaders lead and have opinions.

2. Your audience might interpret your lack of taking a stand as you not being knowledgeable or caring about the topic you're discussing.

3. You'll signal to your audience that you have their interests at heart.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service:
https://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Sidley Austin's E-Discovery Update - Colleen Kenney & Robert Keeling

hello@legallycontented.com (Robert D. Keeling, Colleen M. Kenney, Wayne Pollock) — Sat, 1 Oct 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group.

The backstory behind this interview is that Wayne was recently researching eDiscovery case law and came across Sidley's monthly eDiscovery Update. He thought it was an example of a law firm using a classic "express lane" to becoming thought leaders on a topic: Drill down deep on a topic of relevance to your current and prospective clients, and do it consistently. He thought the updates, and the overall initiative, are what a well-done Big Law thought leadership program looks like.

And he said as much on LinkedIn:
https://www.linkedin.com/posts/waynepollock_biglawthoughtleadership-lawfirmmarketing-activity-6938499190645809152--XXr/

In this episode, Robert, Colleen, and Wayne discuss the work that goes into producing the eDiscovery Update, as well as the group's thought-leadership marketing efforts generally. They talked about, among other things:

- How Sidley's eDiscovery and Data Analytics practice group came to be;

- The importance of their colleagues knowing what they do and how they can help them;

- What the first incarnation of the eDiscovery Update looked like and why they realized there was a bigger audience for it than its original audience;

- What's kept the eDiscovery Update going strong for almost two decades(!);

- The workflow behind each month's edition, including the division of labor between lawyers and how much time goes into each edition;

- What the feedback has been over the years from clients and other readers;

- The opportunities the eDiscovery Update has unlocked for Robert, Colleen, and their colleagues; and

- How the group balances quality vs speed when writing each month's eDiscovery Update.

About Robert D. Keeling

LinkedIn: https://www.linkedin.com/in/robert-keeling-19b26a37/

Sidley Austin bio: https://www.sidley.com/en/people/k/keeling-robert-d

Recent eDiscovery Updates: https://www.sidley.com/en/us/insights/?keyword=E-Discovery%20Update

About Colleen M. Kenney

LinkedIn: https://www.linkedin.com/in/colleen-kenney-2483546

Sidley Austin bio: https://www.sidley.com/en/people/k/kenney-colleen-m

Recent eDiscovery Updates: https://www.sidley.com/en/us/insights/?keyword=E-Discovery%20Update

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Practice Pointer: Want to be a more engaging writer? Put your readers on the slide and not the monkey bars.

hello@legallycontented.com (Wayne Pollock) — Sun, 25 Sep 2022 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars.

In other words, they make it easy for readers to consume their content by writing content that flows without a reader having to make much effort to read it and digest it. Each sentence leads to the next one. Each paragraph leads to the next one. Each section leads to the next one. And for that reason, readers can easily follow what is being said.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: 80% of success with thought leadership marketing is based on THIS one thing

hello@legallycontented.com (Wayne Pollock) — Tue, 20 Sep 2022 04:00:00 +0000

In this episode, Wayne Pollock (founder of the Law Firm Editorial Service) explains why the key to a successful thought-leadership program is showing up and consistently producing content. Wayne provides three reasons why this is the case.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Am Law 75 rainmaker builds a media company through his legal thought leadership - Scott Becker

hello@legallycontented.com (Wayne Pollock, Scott Becker) — Thu, 15 Sep 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of Becker’s Hospital Review and Becker’s Healthcare, one of the leading healthcare media companies in the world.

In his legal practice, Scott represents hospitals and health systems, healthcare companies, surgery center chains, large practices, and private equity funds. He previously served on the Board of Partners at McGuireWoods and chaired the firm's healthcare department for nearly 13 years.

In this conversation, Scott and Wayne discuss how Scott built his practice at McGuireWoods while also building Becker's Hospital Review and Becker's Healthcare. They explore how Scott's desire and efforts to build his legal practice and book of business through content marketing and thought leadership content led to the birth of Becker's Hospital Review and Becker's Healthcare.

This is a fascinating conversation about entrepreneurship in Big Law. If you're an attorney with entrepreneurial blood flowing through you, you're going to love this episode.

About Scott Becker

LinkedIn: https://www.linkedin.com/in/scottbeckermw

McGuireWoods bio: https://www.mcguirewoods.com/people/b/scott-becker

Becker's Hospital Review: https://www.beckershospitalreview.com/

Learn more about Becker's Healthcare: https://www.beckershospitalreview.com/about/about-beckers-hospital-review.html

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Practice Pointer: Solving corporate law firms' client alert dilemma

hello@legallycontented.com (Wayne Pollock) — Sat, 10 Sep 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but sacrificing depth in the process, or publishing more robust client alerts but appearing in their audiences' email inboxes well after other law firms have already published their alerts.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Practice Pointer: Don't give your readers a whole chicken when all they want are nuggets

hello@legallycontented.com (Wayne Pollock) — Mon, 5 Sep 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken when all those readers want are nuggets.

In other words, law firms should not bombard the readers of their marketing and business development content with long pieces of content when those readers prefer shorter pieces of content.

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Legally Contented Lowdown: Episodes 8 to 12

Thu, 1 Sep 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 8 through 12 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 8 - Mitch Jackson - How lawyers can use Web 3.0 and the metaverse to build their brands and their practices
Mitch's LinkedIn profile: https://www.linkedin.com/in/mitchjackson

Episode 9 - Sarah Sawyer - Big Law attorney strategically builds her personal brand
Sarah's LinkedIn profile: https://www.linkedin.com/in/sarahmsawyer

Episode 10 - Laura Frederick - Big Law alum builds a B2B practice through LinkedIn
Laura's LinkedIn profile: http://www.linkedin.com/in/laurafredericklaw

Episode 11 - Jim Hacking - A law firm with 51k+ YouTube subscribers
Jim's LinkedIn profile: https://www.linkedin.com/in/jimhacking

Episode 12 - Richard Meneghello - Big Law Chief Content Officer
Richard's LinkedIn profile: https://www.linkedin.com/in/richmeneghello

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Am Law 150 Chief Content Officer - Richard Meneghello

hello@legallycontented.com (Wayne Pollock, Richard Meneghello) — Mon, 15 Aug 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.

As the first Chief Content Officer in Fisher Phillips' history, Rich focuses much of his time ensuring that all the material posted to the firm’s website is timely, insightful, and of practical use by employers. By working hand in hand with the firm's leadership and its practice groups and industry teams, he ensures that Fisher Phillips meets the needs of its clients each and every day by publishing over 500 legal insights each year.

In this episode, Rich and Wayne discuss, among other things:

- What COVID-19 taught Fisher Phillips and law firms generally about the value of content marketing and thought leadership marketing content;

- The role planning should play in a law firm's content marketing efforts;

- Why it's okay for law firms to fail when testing new content marketing initiatives;

- Why lawyers should take positions in their marketing and business development content;

- What a culture of content creation looks like at a law firm; and

- How law firms should handle breaking news regarding legal developments.

About Richard Meneghello

LinkedIn: https://www.linkedin.com/in/richmeneghello

Twitter: https://twitter.com/pdxLaborLawyer

Fisher Phillips bio: https://www.fisherphillips.com/people/richard-r-meneghello.html

Rich's email address: rmeneghello@fisherphillips.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

He built his law firm's YouTube channel to 51k+ subscribers - Jim Hacking

hello@legallycontented.com (Jim Hacking, Wayne Pollock) — Mon, 1 Aug 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a co-founder of Maximum Lawyer.

In this conversation, Jim and Wayne discuss:

- Jim's journey to running his own law firm (including the time he spent as a barge defense lawyer)

- Why Jim began recording videos for YouTube

- His process for selecting topics and shooting, editing, and publishing videos

- How his videos (and his firm's 51k+ YouTube subscribers) have fueled his firm's marketing efforts

- How his firm's marketing has fueled his firm's growth and forced him to think strategically about staffing

- How his firm's marketing has allowed him to build his law firm in a way that's consistent with his vision for his firm

- The origins of the Maximum Lawyer podcast and Facebook group

About Jim Hacking

Hacking Law Practice: https://hackinglawpractice.com/

YouTube: https://www.youtube.com/c/HackingImmigrationLawLLC

LinkedIn: https://www.linkedin.com/in/jimhacking

Maximum Lawyer podcast: https://maximumlawyer.com/podcast/

Maximum Lawyer Facebook group: https://www.facebook.com/groups/403473303374386/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Big Law alum builds a B2B practice through LinkedIn - Laura Frederick

hello@legallycontented.com (Wayne Pollock, Laura Frederick) — Fri, 15 Jul 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.

Laura has 25 years of experience helping clients with their business contracts and technology agreements. Laura spent ten years as a technology transactions attorney, including five years at Morrison & Foerster. She spent 14 years working at technology and energy companies, including Tesla, SolarCity, Hanwha Q CELLS and PPL Corporation. In early 2019, Laura opened Laura Frederick Law. Now, Laura and her team of lawyers help companies with their commercial and technology contracts and operations.

Laura and Wayne discuss, among other things:

- How Laura transitioned from spending 14 years as an in-house lawyer to launching her own law firm;

- How her LinkedIn 30-day challenge changed her practice and her life;

- The LinkedIn strategy that led to her increasing her followers by 20x and landing new B2B clients each month; and

- Why she launched a productized service (and why she thinks you can too).

Resources mentioned in the episode

Blog about attorneys using jargon in their thought-leadership marketing content.

https://www.lawfirmeditorialservice.com/blog/lawyers-should-use-jargon-in-their-thought-leadership/

About Laura Frederick

LinkedIn: http://www.linkedin.com/in/laurafredericklaw

Laura Frederick Law: https://laurafredericklaw.com/

How to Contract: https://www.howtocontract.com/

Laura's book: Practical Tips on How to Contract: Techniques and Tactics from an Ex-BigLaw and Ex-Tesla Commercial Contracts Lawyer

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Am Law 200 attorney strategically builds her personal brand - Sarah Sawyer

hello@legallycontented.com (Wayne Pollock, Sarah Sawyer) — Fri, 1 Jul 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman.

Sarah focuses her practice on providing her clients with general business advice, drafting and analyzing employment documents ranging from employment agreements and severance agreements to employee handbooks, and litigating all aspects of general civil and commercial disputes.

Sarah and Wayne discuss, among other things, how and why Sarah developed a marketing and business development mindset as an associate, her strategic development of her "Sawyer the Lawyer" brand, and the unintended benefits of consistent content creation.

About Sarah Sawyer

Bio: https://www.offitkurman.com/attorney/sarah-sawyer-2

LinkedIn: https://www.linkedin.com/in/sarahmsawyer

Sawyer the Lawyer blog: https://www.offitkurman.com/resources/legal-blog/sawyer-the-lawyer/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

How lawyers can use Web 3.0 and the metaverse to build their brands and their practices - Mitch Jackson

hello@legallycontented.com (Wayne Pollock, Mitch Jackson) — Wed, 15 Jun 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California.

When he's not trying cases, Mitch uses digital, web3, and metaverse platforms to help good attorneys become great trial lawyers and to show everyone (not just lawyers) how to communicate and negotiate more persuasively and effectively.

In this conversation, Mitch and Wayne discuss:

- How Mitch started his legal practice out of the back of his car after law school;

- How Mitch began to build his brand by riding motocross with other lawyers—and judges(!);

- What Mitch saw in the internet and social media that made him adopt both technologies early—and how doing so helped expand his practice and his personal brand;

- What every lawyer and law firm needs to know about Web 3.0 and the metaverse;

- How lawyers and law firms can build their brands and their practices on Web 3.0 and in the metaverse;

- How lawyers and law firms can use the metaverse to build stronger connections with clients and referral sources; and

- What happened when Mitch met with prospective clients on a yacht—a digital yacht—in the metaverse.

Resources mentioned in this episode

Walkthrough of Mitch's metaverse office and presentation spaces: https://vimeo.com/660989044

Article about law firms' content marketing in the metaverse: https://www.lawfirmeditorialservice.com/blog/this-is-the-content-corporate-law-firms-should-be-creating-in-the-metaverse

The NFT Handbook by Matt Fortnow and QuHarrison Terry: https://thenfthandbook.com

About Mitch Jackson

LinkedIn: https://www.linkedin.com/in/mitchjackson

Twitter: https://twitter.com/mitchjackson

Personal website: https://mitchjackson.com

Mitch's "Law, Metaverse and Web 3.0" Discord server: https://discord.gg/j56tfkYRH3

Jackson & Wilson: https://www.jacksonandwilson.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Legally Contented Lowdown: Episodes 2 to 6

hello@legallycontented.com (Wayne Pollock) — Wed, 1 Jun 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, includes clips from them, and provides takeaways from each episode for lawyers and legal industry in-house marketers that can help them boost their content marketing and thought leadership marketing efforts.

In this episode, Wayne recaps:

Episode 2 - Christopher Ruhland: Writing a book as a BigLaw partner
Chris's LinkedIn profile: https://www.linkedin.com/in/christopherruhland

Episode 3 - Olga Mack: Building the future of law
Olga's LinkedIn profile: https://www.linkedin.com/in/olgamack

Episode 4 - Michael Murphy: BigLaw partner building his practice through trade shows and TikTok
Michael's LinkedIn profile: https://www.linkedin.com/in/michael-murphy-2502a96

Episode 5 - Neil Tyra - Podcasting about the law, but not your legal practice
Neil's LinkedIn profile: https://www.linkedin.com/in/tyralawfirm

Episode 6 - Delisi Friday - Producing an award-winning lawyer-to-lawyer podcast
Delisi's LinkedIn profile: https://www.linkedin.com/in/delisifriday

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Producing an award-winning lawyer-to-lawyer podcast - Delisi Friday

hello@legallycontented.com (Wayne Pollock, Delisi Friday) — Sun, 15 May 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and muscle behind the firm's award-winning podcast, Trial Lawyer Nation.

In this conversation, Delisi and Wayne discuss:

- How the Trial Lawyer Nation podcast came to be;

- Best practices for producing a business-to-business, lawyer-to-lawyer podcast;

- Best practices for marketing and promoting such a podcast;

- How the podcast has benefited Cowen | Rodriguez | Peacock and the podcast's host, Michael Cowen; and

- Lessons Delisi has learned along the way, dating back to the podcast's launch in early 2018.

While the majority of Delisi and Wayne's conversation focuses on the Trial Lawyer Nation podcast, they also discuss the role of referral marketing at law firms, and how Cowen | Rodriguez | Peacock transformed from a law firm focused on direct-to-consumer marketing to a law firm focused on referral marketing that relies on referrals from other lawyers as its primary source of new cases.

About Delisi Friday

LinkedIn: https://www.linkedin.com/in/delisifriday

Trial Lawyer Nation: https://triallawyernation.com/

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Podcasting about the law, but not your legal practice - Neil Tyra

hello@legallycontented.com (Wayne Pollock, Neil Tyra) — Sun, 1 May 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The Law Entrepreneur podcast.

Neil and Wayne discuss, among other things, Neil's legal career, why he launched a podcast focused on the business of law and not estate planning, the nuts and bolts of hosting a successful podcast, and what random people's sisters can tell you about the success of your podcast.

About Neil Tyra

Law firm website: https://www.tyralawfirm.com

Podcast website: https://thelawentrepreneur.com

Twitter: https://twitter.com/lawentrepreneur

Facebook: https://www.facebook.com/thelawentrepreneur

LinkedIn: https://www.linkedin.com/in/tyralawfirm

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Am Law 50 partner building his practice through trade shows and TikTok - Michael Murphy

hello@legallycontented.com (Wayne Pollock, Michael Murphy) — Fri, 15 Apr 2022 04:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates.

Mike focuses his practice on consulting and representing clients on issues related to antitrust and competition, product pricing and distribution, advertising and marketing, intellectual property, and e-commerce. Additionally, Mike represents clients in complex business litigation.

Mike and Wayne discuss, among other things, Mike's Big Law legal career, his marketing and business development mindset, how trade shows were a big part of his marketing and business development efforts, why he started creating content on TikTok, and what law firms and attorneys should be thinking about when they market themselves on social media.

Resources mentioned in the episode

Blog about attorneys using jargon in their thought-leadership marketing content.

https://www.lawfirmeditorialservice.com/blog/lawyers-should-use-jargon-in-their-thought-leadership/

About Michael Murphy

Online bio: https://www.klgates.com/Michael-R-Murphy

LinkedIn: https://www.linkedin.com/in/michael-murphy-2502a96/

TikTok: https://www.tiktok.com/@meeksmurphy

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Building the future of law - Olga Mack

hello@legallycontented.com (Wayne Pollock, Olga Mack) — Fri, 1 Apr 2022 04:00:00 +0000

In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro.

Olga is a well-recognized authority on legal technology and innovation in the legal industry, a fixture on LinkedIn, and a prolific writer and content creator regarding all things legal technology and innovation.

She is also an award-winning general counsel, operations professional, startup advisor, public speaker, adjunct professor, and entrepreneur. She co-founded SunLaw, an organization dedicated to preparing women in-house attorneys to become general counsels and legal leaders, and WISE to help female law firm partners become rainmakers.

Olga and Wayne discuss how Olga has shared her message about legal innovation, legal technology, and the future of law throughout her career, how her content creation has impacted her career, how she has become a thought leader regarding legal innovation, and what the future has in store for law firms, lawyers, and the legal industry overall.

About Olga Mack

LinkedIn: https://www.linkedin.com/in/olgamack/

Personal website: https://www.olgamack.com/

Notes to My (Legal) Self: https://www.notestomylegalself.com/

Parley Pro: https://www.parleypro.com

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog/

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Writing a book as an Am Law 50 partner - Christopher Ruhland

hello@legallycontented.com (Wayne Pollock, Christopher Ruhland) — Tue, 15 Mar 2022 04:00:00 +0000

In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Christopher Ruhland, a former Big Law litigation partner who founded Apollo Dispute Resolution. Chris and Wayne discuss Chris's legal career and take a deep dive into the process that went into Chris researching, writing, publishing, and marketing his book, the Attorney-Client Privilege Answer Book, published by the Practising Law Institute.

Resources mentioned in the episode

Chris's blog post, "The Mediator of Your Dreams Could Be a Nightmare"

https://www.apolloresolution.com/articles/blog-post-one-jy7yr

Wayne's blog post about attorneys "calling their shots" through their content like Babe Ruth

https://www.lawfirmeditorialservice.com/blog/lawyers-use-content-to-call-shot-like-babe-ruth/

Wayne's blog post about attorneys running conflicts checks on their thought leadership marketing content

https://www.lawfirmeditorialservice.com/blog/conflicts-checks-law-firm-thought-leadership-marketing-content/

About Christopher Ruhland

Email: chris@apolloresolution.com

Bio: https://www.apolloresolution.com/biography

Apollo Dispute Resolution: https://www.apolloresolution.com/

LinkedIn: https://www.linkedin.com/in/christopherruhland/

You can purchase the Attorney-Client Privilege Answer Book through the Practising Law Institute: https://www.pli.edu/catalog/publications/answer-book/attorney-client-privilege-answer-book

You can purchase Chris's other book, Press for Champagne: A Guide To Enjoying The World's Greatest Sparkling Wine through Amazon: https://www.amazon.com/Press-Champagne-Enjoying-Greatest-Sparkling/dp/1737546809

About Wayne Pollock/the Law Firm Editorial Service

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock/

Learn more about the Law Firm Editorial Service: https://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA

Welcome to Legally Contented

hello@legallycontented.com (Wayne Pollock) — Tue, 1 Mar 2022 05:00:00 +0000

In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, introduces Legally Contented, a podcast that spotlights lawyers, law firms, and companies serving the industry who are doing big things with their content marketing and thought leadership marketing.

Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock

Email Wayne at wayne@lawfirmeditorialservice.com

Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com/

Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought leadership marketing efforts:

https://www.lawfirmeditorialservice.com/blog

https://www.youtube.com/channel/UCo_HDI1-CbzbAuczW0XywYA