<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link href="https://feeds.simplecast.com/nk13Mm_u" rel="self" title="MP3 Audio" type="application/atom+xml"/>
    <atom:link href="https://simplecast.superfeedr.com" rel="hub" xmlns="http://www.w3.org/2005/Atom"/>
    <generator>https://simplecast.com</generator>
    <title>Built By Doing</title>
    <description>What does it actually take to build a successful business? Built By Doing explores the real stories behind entrepreneurship. Hosted by David Alan, founder of David Alan Clothing, and Stan Kleja, the show pulls back the curtain on the journey of building a business. After starting his career in medical sales, David took the leap into entrepreneurship and built a custom fashion brand that styles professional athletes, celebrities, and leaders across industries - including clients like John Cena and Dwayne “The Rock” Johnson. Each episode shares the lessons behind building something real.</description>
    <copyright>2026 David Alan Clothing</copyright>
    <language>en</language>
    <pubDate>Mon, 18 May 2026 09:00:00 +0000</pubDate>
    <lastBuildDate>Mon, 18 May 2026 09:00:12 +0000</lastBuildDate>
    <image>
      <link>https://built-by-doing.simplecast.com</link>
      <title>Built By Doing</title>
      <url>https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/7225682a-376b-4445-98e9-661d306006e8/3000x3000/builtbydoingcoverartwhite_copy.jpg?aid=rss_feed</url>
    </image>
    <link>https://built-by-doing.simplecast.com</link>
    <itunes:type>episodic</itunes:type>
    <itunes:summary>What does it actually take to build a successful business? Built By Doing explores the real stories behind entrepreneurship. Hosted by David Alan, founder of David Alan Clothing, and Stan Kleja, the show pulls back the curtain on the journey of building a business. After starting his career in medical sales, David took the leap into entrepreneurship and built a custom fashion brand that styles professional athletes, celebrities, and leaders across industries - including clients like John Cena and Dwayne “The Rock” Johnson. Each episode shares the lessons behind building something real.</itunes:summary>
    <itunes:author>David Alan, Stan Kleja</itunes:author>
    <itunes:explicit>false</itunes:explicit>
    <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/7225682a-376b-4445-98e9-661d306006e8/3000x3000/builtbydoingcoverartwhite_copy.jpg?aid=rss_feed"/>
    <itunes:new-feed-url>https://feeds.simplecast.com/nk13Mm_u</itunes:new-feed-url>
    <itunes:keywords>built by doing,business motivation,business talk,business tips,david alan,entrepreneur advice,entrepreneur motivation,founder mindset,leadership mindset,small business advice,stan kleja,startup advice,success mindset</itunes:keywords>
    <itunes:owner>
      <itunes:name>David Alan &amp; Stan Kleja</itunes:name>
      <itunes:email>chris.callen@davidalanclothing.com</itunes:email>
    </itunes:owner>
    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
    </itunes:category>
    <itunes:category text="Business">
      <itunes:category text="Management"/>
    </itunes:category>
    <item>
      <guid isPermaLink="false">d16f1fce-55c8-4fa9-b3c9-a3eb118804e6</guid>
      <title>Social Media Is Lying About Business Growth</title>
      <description><![CDATA[What does real business growth actually look like?

In Episode 12 of Built By Doing, David and Stan break down one of the biggest misconceptions in entrepreneurship: the idea that more revenue automatically means a healthier or more successful business.

From profit margins and overhead to scaling too quickly, hiring too soon, opening multiple locations, social media comparison, and defining your own version of success, this episode explores the difference between the perception of growth and the reality behind it.

They discuss:
Revenue vs profit and why both matter
Why growing too fast can actually hurt a business
The dangers of chasing vanity metrics
Opening new locations strategically
Social media comparison and entrepreneurship
Hiring, overhead, and scaling operations
How to define your own version of success
Why efficiency matters more than appearances
The realities of entrepreneurship and business ownership
Long-term business strategy vs short-term perception

This episode is packed with practical insight for entrepreneurs, startup founders, small business owners, leadership teams, and anyone trying to scale a business while maintaining profitability, freedom, and quality of life.

If you’re interested in entrepreneurship, leadership, business growth, company culture, scaling strategies, startup operations, revenue growth, profit margins, or building a sustainable business, this conversation offers an honest look at what growth really means behind the scenes. 
]]></description>
      <pubDate>Mon, 18 May 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/social-media-is-lying-about-business-growth-Ezl1mWmu</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/96a4b3bf-915e-4af3-b01b-3c3f3891a983/episode_12_thumb.jpg" width="1280"/>
      <enclosure length="32113195" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/a05b9765-17e4-4b9b-8ef2-5709dd754d40/group-item/ed04c3ac-6569-4aab-a26a-16f77454fd64/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>Social Media Is Lying About Business Growth</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/043d98af-7194-45c5-a61f-5fb984a83a35/3000x3000/episode_12_square.jpg?aid=rss_feed"/>
      <itunes:duration>00:33:27</itunes:duration>
      <itunes:summary>What does real business growth actually look like?

In Episode 12 of Built By Doing, David and Stan break down one of the biggest misconceptions in entrepreneurship: the idea that more revenue automatically means a healthier or more successful business.

From profit margins and overhead to scaling too quickly, hiring too soon, opening multiple locations, social media comparison, and defining your own version of success, this episode explores the difference between the perception of growth and the reality behind it.

They discuss:
Revenue vs profit and why both matter
Why growing too fast can actually hurt a business
The dangers of chasing vanity metrics
Opening new locations strategically
Social media comparison and entrepreneurship
Hiring, overhead, and scaling operations
How to define your own version of success
Why efficiency matters more than appearances
The realities of entrepreneurship and business ownership
Long-term business strategy vs short-term perception

This episode is packed with practical insight for entrepreneurs, startup founders, small business owners, leadership teams, and anyone trying to scale a business while maintaining profitability, freedom, and quality of life.

If you’re interested in entrepreneurship, leadership, business growth, company culture, scaling strategies, startup operations, revenue growth, profit margins, or building a sustainable business, this conversation offers an honest look at what growth really means behind the scenes.</itunes:summary>
      <itunes:subtitle>What does real business growth actually look like?

In Episode 12 of Built By Doing, David and Stan break down one of the biggest misconceptions in entrepreneurship: the idea that more revenue automatically means a healthier or more successful business.

From profit margins and overhead to scaling too quickly, hiring too soon, opening multiple locations, social media comparison, and defining your own version of success, this episode explores the difference between the perception of growth and the reality behind it.

They discuss:
Revenue vs profit and why both matter
Why growing too fast can actually hurt a business
The dangers of chasing vanity metrics
Opening new locations strategically
Social media comparison and entrepreneurship
Hiring, overhead, and scaling operations
How to define your own version of success
Why efficiency matters more than appearances
The realities of entrepreneurship and business ownership
Long-term business strategy vs short-term perception

This episode is packed with practical insight for entrepreneurs, startup founders, small business owners, leadership teams, and anyone trying to scale a business while maintaining profitability, freedom, and quality of life.

If you’re interested in entrepreneurship, leadership, business growth, company culture, scaling strategies, startup operations, revenue growth, profit margins, or building a sustainable business, this conversation offers an honest look at what growth really means behind the scenes.</itunes:subtitle>
      <itunes:keywords>business growth, company growth, scaling a company, startup growth, entrepreneurship, scaling a business, small business, business scaling, entrepreneur life, small business growth, business advice, business owner, founder mindset, startup business, business mindset, social media business, business strategy, revenue vs profit, business operations, startup founder, business podcast, entrepreneurship podcast, business leadership, business revenue, leadership</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">1e7c5844-9663-4778-8d9d-fab912b198ad</guid>
      <title>When Is the Right Time to Expand Your Business?</title>
      <description><![CDATA[What does it actually take to expand a business successfully?

In Episode 11 of Built By Doing, David and Stan break down the real-world process behind expanding a company into new markets, opening additional locations, building systems, hiring teams, and scaling without losing the culture that made the business successful in the first place.

With David Alan Clothing actively expanding into Columbus, Nashville, and other major metro markets, this episode gives an honest behind-the-scenes look at the challenges, risks, financial decisions, and operational systems required to grow a modern business.

They discuss:
How to know when your business is ready to expand
The importance of systems, processes, and infrastructure
Why cash flow and low overhead matter when scaling
Hiring the right people and protecting company culture
Expanding into new cities and testing new markets
CRM systems, lead tracking, and operational visibility
Why processes create freedom for business owners
The balance between reinvesting into growth vs paying yourself
Lessons learned from opening multiple locations
Why scaling too early can hurt a business

This episode is packed with practical business growth advice for entrepreneurs, small business owners, founders, operators, and anyone thinking about scaling a company, opening additional locations, or building a brand beyond one market.

If you’re interested in entrepreneurship, business operations, company growth, leadership, scaling strategies, franchise-style expansion, systems development, or building a sustainable business, this conversation offers an honest look at what expansion really requires behind the scenes. 
]]></description>
      <pubDate>Mon, 11 May 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/when-is-the-right-time-to-expand-your-business-gGsKJ7JW</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/f8ead6e1-e677-4fd7-affc-6622d470c081/episode_11_thumb.jpg" width="1280"/>
      <enclosure length="30958373" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/754d51db-3306-49a1-b773-951d372d2bd1/group-item/fdd367fc-f411-4291-9070-c9d0cc222099/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>When Is the Right Time to Expand Your Business?</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/f6ab32d3-74a3-4d0b-aa35-e623da54b7b8/3000x3000/episode_11_square.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:14</itunes:duration>
      <itunes:summary>What does it actually take to expand a business successfully?

In Episode 11 of Built By Doing, David and Stan break down the real-world process behind expanding a company into new markets, opening additional locations, building systems, hiring teams, and scaling without losing the culture that made the business successful in the first place.

With David Alan Clothing actively expanding into Columbus, Nashville, and other major metro markets, this episode gives an honest behind-the-scenes look at the challenges, risks, financial decisions, and operational systems required to grow a modern business.

They discuss:
How to know when your business is ready to expand
The importance of systems, processes, and infrastructure
Why cash flow and low overhead matter when scaling
Hiring the right people and protecting company culture
Expanding into new cities and testing new markets
CRM systems, lead tracking, and operational visibility
Why processes create freedom for business owners
The balance between reinvesting into growth vs paying yourself
Lessons learned from opening multiple locations
Why scaling too early can hurt a business

This episode is packed with practical business growth advice for entrepreneurs, small business owners, founders, operators, and anyone thinking about scaling a company, opening additional locations, or building a brand beyond one market.

If you’re interested in entrepreneurship, business operations, company growth, leadership, scaling strategies, franchise-style expansion, systems development, or building a sustainable business, this conversation offers an honest look at what expansion really requires behind the scenes.</itunes:summary>
      <itunes:subtitle>What does it actually take to expand a business successfully?

In Episode 11 of Built By Doing, David and Stan break down the real-world process behind expanding a company into new markets, opening additional locations, building systems, hiring teams, and scaling without losing the culture that made the business successful in the first place.

With David Alan Clothing actively expanding into Columbus, Nashville, and other major metro markets, this episode gives an honest behind-the-scenes look at the challenges, risks, financial decisions, and operational systems required to grow a modern business.

They discuss:
How to know when your business is ready to expand
The importance of systems, processes, and infrastructure
Why cash flow and low overhead matter when scaling
Hiring the right people and protecting company culture
Expanding into new cities and testing new markets
CRM systems, lead tracking, and operational visibility
Why processes create freedom for business owners
The balance between reinvesting into growth vs paying yourself
Lessons learned from opening multiple locations
Why scaling too early can hurt a business

This episode is packed with practical business growth advice for entrepreneurs, small business owners, founders, operators, and anyone thinking about scaling a company, opening additional locations, or building a brand beyond one market.

If you’re interested in entrepreneurship, business operations, company growth, leadership, scaling strategies, franchise-style expansion, systems development, or building a sustainable business, this conversation offers an honest look at what expansion really requires behind the scenes.</itunes:subtitle>
      <itunes:keywords>business growth, building a brand, startup growth, crm systems, business development, startup operations, business scaling strategies, entrepreneurship, scaling operations, multi location business, scaling a business, project management, leadership development, small business, operational systems, franchise growth, built by doing podcast, entrepreneur life, small business growth, organizational growth, business expansion, business owner, cash flow management, company processes, founder mindset, startup business, business mindset, team building, leadership podcast, company culture, growth strategy, david alan clothing, business strategy, expanding a business, company expansion, business operations, business infrastructure, startup founder, business podcast, entrepreneurship podcast, business leadership, business processes, hiring employees, leadership, sales systems, growing a company, entrepreneur motivation, business systems, expansion strategy, business success</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>11</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">0db1c8ea-cc6c-4435-bf05-492e4175e0e3</guid>
      <title>Why Small Businesses Drive the American Economy</title>
      <description><![CDATA[Small businesses power nearly half of the American economy—but most people don’t realize just how important they are.

In this episode of Built By Doing, David and Stan break down eye-opening small business statistics, entrepreneurship realities, and what it truly takes to build, grow, and sustain a business over time.

From startup survival rates and small business employment numbers to the sacrifices entrepreneurs make behind the scenes, this conversation dives into the real-world challenges of business ownership, leadership, growth, hiring, timing, customer service, and scaling a company.

They discuss:

Why 99.9% of U.S. businesses qualify as small businesses
The realities of entrepreneurship and working for yourself
How small businesses contribute to GDP, jobs, and exports
Why customer experience matters more than ever
The balance between growth, timing, and risk-taking
What separates businesses that survive from those that fail
The hidden sacrifices business owners make behind the scenes
Why culture, systems, and people determine long-term success

Whether you're a small business owner, entrepreneur, startup founder, marketer, freelancer, or someone thinking about starting a business, this episode offers practical insight into business growth, entrepreneurship mindset, leadership, and what it actually takes to survive in today’s economy.

If you’re interested in small business statistics, entrepreneurship advice, startup growth, leadership lessons, business ownership, or how successful companies scale, this episode delivers a grounded and honest conversation about the realities of building something from the ground up. 
]]></description>
      <pubDate>Mon, 4 May 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/why-small-businesses-drive-the-american-economy-x0GPCiVT</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/fda3c127-114c-4f07-9283-2957857cd556/episode_10_thumb.jpg" width="1280"/>
      <enclosure length="38249253" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/a6654981-3144-4059-bde4-ad48664109e1/group-item/57e336bc-a2b5-46e2-b925-a612a8202da0/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>Why Small Businesses Drive the American Economy</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/b4ed303d-ae2a-495e-b291-fc287a72e5c1/3000x3000/episode_10_square.jpg?aid=rss_feed"/>
      <itunes:duration>00:39:50</itunes:duration>
      <itunes:summary>Small businesses power nearly half of the American economy—but most people don’t realize just how important they are.

In this episode of Built By Doing, David and Stan break down eye-opening small business statistics, entrepreneurship realities, and what it truly takes to build, grow, and sustain a business over time.

From startup survival rates and small business employment numbers to the sacrifices entrepreneurs make behind the scenes, this conversation dives into the real-world challenges of business ownership, leadership, growth, hiring, timing, customer service, and scaling a company.

They discuss:

Why 99.9% of U.S. businesses qualify as small businesses
The realities of entrepreneurship and working for yourself
How small businesses contribute to GDP, jobs, and exports
Why customer experience matters more than ever
The balance between growth, timing, and risk-taking
What separates businesses that survive from those that fail
The hidden sacrifices business owners make behind the scenes
Why culture, systems, and people determine long-term success

Whether you&apos;re a small business owner, entrepreneur, startup founder, marketer, freelancer, or someone thinking about starting a business, this episode offers practical insight into business growth, entrepreneurship mindset, leadership, and what it actually takes to survive in today’s economy.

If you’re interested in small business statistics, entrepreneurship advice, startup growth, leadership lessons, business ownership, or how successful companies scale, this episode delivers a grounded and honest conversation about the realities of building something from the ground up.</itunes:summary>
      <itunes:subtitle>Small businesses power nearly half of the American economy—but most people don’t realize just how important they are.

In this episode of Built By Doing, David and Stan break down eye-opening small business statistics, entrepreneurship realities, and what it truly takes to build, grow, and sustain a business over time.

From startup survival rates and small business employment numbers to the sacrifices entrepreneurs make behind the scenes, this conversation dives into the real-world challenges of business ownership, leadership, growth, hiring, timing, customer service, and scaling a company.

They discuss:

Why 99.9% of U.S. businesses qualify as small businesses
The realities of entrepreneurship and working for yourself
How small businesses contribute to GDP, jobs, and exports
Why customer experience matters more than ever
The balance between growth, timing, and risk-taking
What separates businesses that survive from those that fail
The hidden sacrifices business owners make behind the scenes
Why culture, systems, and people determine long-term success

Whether you&apos;re a small business owner, entrepreneur, startup founder, marketer, freelancer, or someone thinking about starting a business, this episode offers practical insight into business growth, entrepreneurship mindset, leadership, and what it actually takes to survive in today’s economy.

If you’re interested in small business statistics, entrepreneurship advice, startup growth, leadership lessons, business ownership, or how successful companies scale, this episode delivers a grounded and honest conversation about the realities of building something from the ground up.</itunes:subtitle>
      <itunes:keywords>business growth, american small business, entrepreneurship education, company growth, business statistics, startup growth, entrepreneur advice, small business america, business development, risk taking in business, entrepreneurship, scaling a business, business challenges, small business, customer service, building a business, customer experience, built by doing podcast, business scaling, entrepreneur life, small business growth, gdp small business, small business owner, startup journey, founder mindset, startup business, business timing, business lessons, self employment, company culture, business strategy, small business podcast, startup culture, entrepreneur mindset, business operations, startup founder, startup advice, business podcast, business owner life, entrepreneurship podcast, business leadership, business processes, hiring employees, business ownership, leadership, growing a company, entrepreneur motivation, business systems, small business statistics, business success</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">3c7871f2-c98b-4166-8829-5f0ebb28e9f2</guid>
      <title>The Marketing Decisions That Changed Our Business Forever</title>
      <description><![CDATA[In Episode 9 of Built By Doing, we break down one of the most misunderstood and most important parts of building a successful business: marketing, branding, advertising, and how to actually attract customers.

From startup mistakes and early marketing experiments to digital advertising, brand identity, customer psychology, and long-term growth strategy, this episode gives an honest look at what business owners need to understand before spending money on marketing.

We discuss:
• How to market a business when you’re just starting out
• The difference between branding vs marketing
• Why many businesses waste money on advertising
• How to identify your target audience and ideal customer
• The importance of content, messaging, and visual identity
• When to spend money on Google Ads, Meta Ads, Facebook, Instagram, and digital marketing
• Why data analytics matter in advertising decisions
• Marketing ROI, customer acquisition cost, and lifetime customer value
• The truth about startup marketing budgets and ad spend
• How strong branding builds trust and long-term business growth

We also share behind-the-scenes stories from the early days of David Alan Clothing—including a mobile showroom Sprinter van concept, creative marketing ideas that almost changed the brand entirely, and lessons learned from trial and error.

If you're an entrepreneur, startup founder, small business owner, marketer, or someone trying to grow a brand, this episode gives practical insight into how marketing actually works—and how to avoid common mistakes that slow business growth. 
]]></description>
      <pubDate>Mon, 27 Apr 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/the-marketing-decisions-that-changed-our-business-forever-S_Zcpy_5</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/cef72631-b6c5-4397-929a-0c598ea57401/episode_9_thumb.jpg" width="1280"/>
      <enclosure length="39051735" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/a2e25593-fd87-47eb-8320-62a55041219b/group-item/283b8ad6-8947-40ec-9539-d7d1b1281fea/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>The Marketing Decisions That Changed Our Business Forever</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/87425fbd-4585-4682-8bc5-6de924531b4e/3000x3000/episode_9_square.jpg?aid=rss_feed"/>
      <itunes:duration>00:40:40</itunes:duration>
      <itunes:summary>In Episode 9 of Built By Doing, we break down one of the most misunderstood and most important parts of building a successful business: marketing, branding, advertising, and how to actually attract customers.

From startup mistakes and early marketing experiments to digital advertising, brand identity, customer psychology, and long-term growth strategy, this episode gives an honest look at what business owners need to understand before spending money on marketing.

We discuss:
• How to market a business when you’re just starting out
• The difference between branding vs marketing
• Why many businesses waste money on advertising
• How to identify your target audience and ideal customer
• The importance of content, messaging, and visual identity
• When to spend money on Google Ads, Meta Ads, Facebook, Instagram, and digital marketing
• Why data analytics matter in advertising decisions
• Marketing ROI, customer acquisition cost, and lifetime customer value
• The truth about startup marketing budgets and ad spend
• How strong branding builds trust and long-term business growth

We also share behind-the-scenes stories from the early days of David Alan Clothing—including a mobile showroom Sprinter van concept, creative marketing ideas that almost changed the brand entirely, and lessons learned from trial and error.

If you&apos;re an entrepreneur, startup founder, small business owner, marketer, or someone trying to grow a brand, this episode gives practical insight into how marketing actually works—and how to avoid common mistakes that slow business growth.</itunes:summary>
      <itunes:subtitle>In Episode 9 of Built By Doing, we break down one of the most misunderstood and most important parts of building a successful business: marketing, branding, advertising, and how to actually attract customers.

From startup mistakes and early marketing experiments to digital advertising, brand identity, customer psychology, and long-term growth strategy, this episode gives an honest look at what business owners need to understand before spending money on marketing.

We discuss:
• How to market a business when you’re just starting out
• The difference between branding vs marketing
• Why many businesses waste money on advertising
• How to identify your target audience and ideal customer
• The importance of content, messaging, and visual identity
• When to spend money on Google Ads, Meta Ads, Facebook, Instagram, and digital marketing
• Why data analytics matter in advertising decisions
• Marketing ROI, customer acquisition cost, and lifetime customer value
• The truth about startup marketing budgets and ad spend
• How strong branding builds trust and long-term business growth

We also share behind-the-scenes stories from the early days of David Alan Clothing—including a mobile showroom Sprinter van concept, creative marketing ideas that almost changed the brand entirely, and lessons learned from trial and error.

If you&apos;re an entrepreneur, startup founder, small business owner, marketer, or someone trying to grow a brand, this episode gives practical insight into how marketing actually works—and how to avoid common mistakes that slow business growth.</itunes:subtitle>
      <itunes:keywords>business growth, marketing for entrepreneurs, branding strategy, marketing analytics, business branding, digital advertising, consumer psychology, building a brand, business advertising, advertising strategy, startup growth, business owner advice, customer acquisition, branding, startup marketing, instagram marketing, content marketing, small business marketing, business development, how to market a business, entrepreneurship, digital marketing, startup business tips, built by doing podcast, business scaling, customer lifetime value, small business growth, lead generation, online marketing, custom clothing business, sales and marketing, marketing roi, facebook advertising, google ads, meta ads, david alan clothing, business strategy, paid advertising, marketing mistakes, marketing strategy, marketing trends, entrepreneur mindset, business operations, startup founder, startup advice, business podcast, brand identity, entrepreneurship podcast, marketing budget, marketing agency</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">486f35f0-d82d-4902-bc78-092333e9e665</guid>
      <title>Cash Flow, Stress &amp; Staying Alive: The Reality of Early Entrepreneurship</title>
      <description><![CDATA[In Episode 8 of Built By Doing, we dive into one of the most critical—and often misunderstood—aspects of running a business: cash flow, stress, and what it really takes to stay alive in the early stages of entrepreneurship.

This episode pulls back the curtain on the reality of building a business from the ground up. From collection notices, maxed-out credit cards, and utilities being shut off to navigating reinvestment, debt, and growth, this is a raw look at the moments most entrepreneurs don’t talk about.

We break down:
The difference between cash flow and profit (and why it matters)
How poor cash flow management can create stress—even in a growing business
The importance of planning, budgeting, and projecting future cash needs
When to reinvest vs when to protect your cash
The hidden costs of decisions (travel, marketing, debt, and opportunity cost)
How to build a cash reserve to reduce stress and make better decisions

We also share real-world experiences from the early days of building the business—what went wrong, what we learned, and how those lessons shaped how we operate today.

If you're an entrepreneur, small business owner, or trying to grow something from nothing, this episode will give you a clearer understanding of how to manage cash, reduce stress, and stay in the game long enough to win. 
]]></description>
      <pubDate>Mon, 20 Apr 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/cash-flow-stress-staying-alive-the-reality-of-early-entrepreneurship-L9RlJFMe</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/9dc09341-4e85-4dc1-b282-e59862dc4969/episode_8_thumb.jpg" width="1280"/>
      <enclosure length="36980329" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/d0bdafa2-add9-43c8-8e69-769378054bf7/group-item/01e0f492-5378-44a2-83d1-bce969e81e5e/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>Cash Flow, Stress &amp; Staying Alive: The Reality of Early Entrepreneurship</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/13aa3d70-0f58-4baa-a289-1d7ecb587c8c/3000x3000/episode_8_square.jpg?aid=rss_feed"/>
      <itunes:duration>00:38:31</itunes:duration>
      <itunes:summary>In Episode 8 of Built By Doing, we dive into one of the most critical—and often misunderstood—aspects of running a business: cash flow, stress, and what it really takes to stay alive in the early stages of entrepreneurship.

This episode pulls back the curtain on the reality of building a business from the ground up. From collection notices, maxed-out credit cards, and utilities being shut off to navigating reinvestment, debt, and growth, this is a raw look at the moments most entrepreneurs don’t talk about.

We break down:
The difference between cash flow and profit (and why it matters)
How poor cash flow management can create stress—even in a growing business
The importance of planning, budgeting, and projecting future cash needs
When to reinvest vs when to protect your cash
The hidden costs of decisions (travel, marketing, debt, and opportunity cost)
How to build a cash reserve to reduce stress and make better decisions

We also share real-world experiences from the early days of building the business—what went wrong, what we learned, and how those lessons shaped how we operate today.

If you&apos;re an entrepreneur, small business owner, or trying to grow something from nothing, this episode will give you a clearer understanding of how to manage cash, reduce stress, and stay in the game long enough to win.</itunes:summary>
      <itunes:subtitle>In Episode 8 of Built By Doing, we dive into one of the most critical—and often misunderstood—aspects of running a business: cash flow, stress, and what it really takes to stay alive in the early stages of entrepreneurship.

This episode pulls back the curtain on the reality of building a business from the ground up. From collection notices, maxed-out credit cards, and utilities being shut off to navigating reinvestment, debt, and growth, this is a raw look at the moments most entrepreneurs don’t talk about.

We break down:
The difference between cash flow and profit (and why it matters)
How poor cash flow management can create stress—even in a growing business
The importance of planning, budgeting, and projecting future cash needs
When to reinvest vs when to protect your cash
The hidden costs of decisions (travel, marketing, debt, and opportunity cost)
How to build a cash reserve to reduce stress and make better decisions

We also share real-world experiences from the early days of building the business—what went wrong, what we learned, and how those lessons shaped how we operate today.

If you&apos;re an entrepreneur, small business owner, or trying to grow something from nothing, this episode will give you a clearer understanding of how to manage cash, reduce stress, and stay in the game long enough to win.</itunes:subtitle>
      <itunes:keywords>business tips, built by doing, entrepreneur advice, leadership mindset, business talk, success mindset, stan kleja, small business advice, founder mindset, business motivation, david alan, startup advice, entrepreneur motivation</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">1636bb93-559c-4da0-a1ea-f2875073b3bb</guid>
      <title>Your Culture Is Your Standard: Build It Wisely</title>
      <description><![CDATA[In Episode 7, we break down one of the most important and often overlooked foundations of any successful business: culture and standards.

From hiring and onboarding to daily operations and client experience, your culture isn’t just what you say, it’s what your team lives out every day. And in many cases, your lowest-performing or least-aligned team member becomes your true standard, whether you realize it or not.

We dive into:
Why culture starts at the top—and how leadership sets the tone
The difference between culture vs. standards (and why both matter)
How one misaligned team member can impact your entire business
The importance of problem-solving, accountability, and caring in your team
When to give people grace—and when it’s time to move on
How to build a team that actually works together (not in silos)

We also share real experiences from building and scaling businesses, including lessons learned from hiring mistakes, refining processes, and creating a team-first environment that drives long-term growth. If you’re a business owner, entrepreneur, or building a team of any kind, this episode will challenge how you think about leadership, hiring, and what it really takes to scale. 
]]></description>
      <pubDate>Mon, 13 Apr 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/your-culture-is-your-standard-build-it-wisely-6URu7QLQ</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/c57c7f8f-848c-4efe-a1ec-8f5c4aabf5cd/episode_7_thumb.jpg" width="1280"/>
      <enclosure length="36385991" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/6e0980ab-2717-4839-acee-fbf514518c15/group-item/fa933446-92c7-453a-84b7-ae66bc808101/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>Your Culture Is Your Standard: Build It Wisely</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/1b21ab19-db42-4b90-87e0-51c2d3173860/3000x3000/episode_7_square.jpg?aid=rss_feed"/>
      <itunes:duration>00:37:54</itunes:duration>
      <itunes:summary>In Episode 7, we break down one of the most important and often overlooked foundations of any successful business: culture and standards.

From hiring and onboarding to daily operations and client experience, your culture isn’t just what you say, it’s what your team lives out every day. And in many cases, your lowest-performing or least-aligned team member becomes your true standard, whether you realize it or not.

We dive into:
Why culture starts at the top—and how leadership sets the tone
The difference between culture vs. standards (and why both matter)
How one misaligned team member can impact your entire business
The importance of problem-solving, accountability, and caring in your team
When to give people grace—and when it’s time to move on
How to build a team that actually works together (not in silos)

We also share real experiences from building and scaling businesses, including lessons learned from hiring mistakes, refining processes, and creating a team-first environment that drives long-term growth. If you’re a business owner, entrepreneur, or building a team of any kind, this episode will challenge how you think about leadership, hiring, and what it really takes to scale.</itunes:summary>
      <itunes:subtitle>In Episode 7, we break down one of the most important and often overlooked foundations of any successful business: culture and standards.

From hiring and onboarding to daily operations and client experience, your culture isn’t just what you say, it’s what your team lives out every day. And in many cases, your lowest-performing or least-aligned team member becomes your true standard, whether you realize it or not.

We dive into:
Why culture starts at the top—and how leadership sets the tone
The difference between culture vs. standards (and why both matter)
How one misaligned team member can impact your entire business
The importance of problem-solving, accountability, and caring in your team
When to give people grace—and when it’s time to move on
How to build a team that actually works together (not in silos)

We also share real experiences from building and scaling businesses, including lessons learned from hiring mistakes, refining processes, and creating a team-first environment that drives long-term growth. If you’re a business owner, entrepreneur, or building a team of any kind, this episode will challenge how you think about leadership, hiring, and what it really takes to scale.</itunes:subtitle>
      <itunes:keywords>business tips, built by doing, entrepreneur advice, leadership mindset, business talk, success mindset, stan kleja, small business advice, founder mindset, business motivation, david alan, startup advice, entrepreneur motivation</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">6d9d55de-d8c4-4057-bbec-061aa8e1e8dd</guid>
      <title>Master Your Craft or Stay Stuck</title>
      <description><![CDATA[In Episode 6, we dive into one of the most overlooked keys to growth—mastering your craft and staying focused on what actually moves the needle. Early on, it’s easy to chase every idea, every opportunity, and every direction. We’ve been there. Some worked, some didn’t—but over time, we realized that real progress comes from committing to your lane and getting better at what you do best.

This episode breaks down:
Why trying to do everything slows you down
How to identify and commit to your core strength
The role of experimentation in the early stages
Why “figuring it out as you go” is part of the process

If you’re building something—whether it’s a business, a skill, or a creative path—this conversation will help you refocus and move forward with more clarity. 
]]></description>
      <pubDate>Mon, 6 Apr 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/master-your-craft-or-stay-stuck-3GnpCN_R</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/595b2907-99ab-4546-a497-0f51a5e652e5/episode_6_thumb.jpg" width="1280"/>
      <enclosure length="31445296" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/32c2383e-1f1b-410a-9f08-a0ec3016717c/group-item/7838bf53-2270-4d32-ac8e-75d91942fe5f/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>Master Your Craft or Stay Stuck</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/bb3eb1d5-e1a8-402f-87d4-86a0415d8ff9/3000x3000/episode_6_thumbsquare.jpg?aid=rss_feed"/>
      <itunes:duration>00:32:45</itunes:duration>
      <itunes:summary>In Episode 6, we dive into one of the most overlooked keys to growth—mastering your craft and staying focused on what actually moves the needle. Early on, it’s easy to chase every idea, every opportunity, and every direction. We’ve been there. Some worked, some didn’t—but over time, we realized that real progress comes from committing to your lane and getting better at what you do best.

This episode breaks down:
Why trying to do everything slows you down
How to identify and commit to your core strength
The role of experimentation in the early stages
Why “figuring it out as you go” is part of the process

If you’re building something—whether it’s a business, a skill, or a creative path—this conversation will help you refocus and move forward with more clarity.</itunes:summary>
      <itunes:subtitle>In Episode 6, we dive into one of the most overlooked keys to growth—mastering your craft and staying focused on what actually moves the needle. Early on, it’s easy to chase every idea, every opportunity, and every direction. We’ve been there. Some worked, some didn’t—but over time, we realized that real progress comes from committing to your lane and getting better at what you do best.

This episode breaks down:
Why trying to do everything slows you down
How to identify and commit to your core strength
The role of experimentation in the early stages
Why “figuring it out as you go” is part of the process

If you’re building something—whether it’s a business, a skill, or a creative path—this conversation will help you refocus and move forward with more clarity.</itunes:subtitle>
      <itunes:keywords>business tips, built by doing, entrepreneur advice, leadership mindset, business talk, success mindset, stan kleja, small business advice, founder mindset, business motivation, david alan, startup advice, entrepreneur motivation</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">88dae496-489e-421f-983d-9bf8fab87002</guid>
      <title>How To Make Better Business Decisions</title>
      <description><![CDATA[Let's break down the real-world tension between gut instinct and data-driven decision making in business.

Through honest stories and firsthand experiences, from early financial risks and missed opportunities to current expansion plans, David & Stan explore how different decision-making styles can both succeed and fail. David shares how trusting his instincts has helped uncover opportunities ahead of the curve, while Stan highlights the importance of data, timing, and minimizing risk.

They dive into the challenges of making high-stakes decisions without perfect information, the risks of acting too quickly or waiting too long, and how fear, timing, and external noise can influence outcomes. The conversation also touches on expansion strategy, networking, verifying data in today’s digital landscape, and the importance of aligning with the right partners.

If you're building a business and struggling with when to trust your gut versus when to rely on data, this episode offers a candid, balanced perspective on how to navigate both. 
]]></description>
      <pubDate>Mon, 30 Mar 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/how-to-make-better-business-decisions-PNQX9sJs</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/d96bf124-687b-4f66-afea-b60bcbfe20d1/episode_5_thumb.jpg" width="1280"/>
      <enclosure length="34789387" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/e43a99b1-0108-4c8a-bd4c-f7de71e98899/group-item/9c68bccc-a3fb-4bfb-a28d-53e2269152bf/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>How To Make Better Business Decisions</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/034c5c7a-8a81-4d27-a9ff-d590de4be672/3000x3000/episode_5_thumbsquare.jpg?aid=rss_feed"/>
      <itunes:duration>00:36:14</itunes:duration>
      <itunes:summary>Let&apos;s break down the real-world tension between gut instinct and data-driven decision making in business.

Through honest stories and firsthand experiences, from early financial risks and missed opportunities to current expansion plans, David &amp; Stan explore how different decision-making styles can both succeed and fail. David shares how trusting his instincts has helped uncover opportunities ahead of the curve, while Stan highlights the importance of data, timing, and minimizing risk.

They dive into the challenges of making high-stakes decisions without perfect information, the risks of acting too quickly or waiting too long, and how fear, timing, and external noise can influence outcomes. The conversation also touches on expansion strategy, networking, verifying data in today’s digital landscape, and the importance of aligning with the right partners.

If you&apos;re building a business and struggling with when to trust your gut versus when to rely on data, this episode offers a candid, balanced perspective on how to navigate both.</itunes:summary>
      <itunes:subtitle>Let&apos;s break down the real-world tension between gut instinct and data-driven decision making in business.

Through honest stories and firsthand experiences, from early financial risks and missed opportunities to current expansion plans, David &amp; Stan explore how different decision-making styles can both succeed and fail. David shares how trusting his instincts has helped uncover opportunities ahead of the curve, while Stan highlights the importance of data, timing, and minimizing risk.

They dive into the challenges of making high-stakes decisions without perfect information, the risks of acting too quickly or waiting too long, and how fear, timing, and external noise can influence outcomes. The conversation also touches on expansion strategy, networking, verifying data in today’s digital landscape, and the importance of aligning with the right partners.

If you&apos;re building a business and struggling with when to trust your gut versus when to rely on data, this episode offers a candid, balanced perspective on how to navigate both.</itunes:subtitle>
      <itunes:keywords>business tips, built by doing, entrepreneur advice, leadership mindset, business talk, success mindset, stan kleja, small business advice, founder mindset, business motivation, david alan, startup advice, entrepreneur motivation</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">fb5cd450-6233-4de6-b6bf-f86ec53bd1ea</guid>
      <title>The Importance of Goal Setting in Business</title>
      <description><![CDATA[David Alan and Stan Kleja break down the real role of goal setting in business—and why most people get it wrong.

They explore the difference between setting ambitious goals and setting realistic, actionable ones, and how aligning your daily actions with long-term vision is what actually drives progress. From early-stage “gut-driven” decisions to more structured, data-backed strategies, they share how their approach to goal setting has evolved over time.

The conversation also dives into measuring progress, adjusting goals as you grow, understanding your break-even point, and building alignment across teams, partners, and systems. They highlight how goal setting isn’t just about revenue—it’s about direction, accountability, and creating a foundation for sustainable growth.

Whether you're just starting out or scaling an existing business, this episode offers a candid look at how to set goals that actually move your business forward. 
]]></description>
      <pubDate>Mon, 23 Mar 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/the-importance-of-goal-setting-in-business-nk0woxBl</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/90c83eb0-91cc-419f-bee5-b441e159f970/episode_4_thumb.jpg" width="1280"/>
      <enclosure length="42583072" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/35d1dfe8-3e3b-4ed3-b813-a3354d29ee41/group-item/dd3e8795-d7b1-424b-87bd-230b191ec235/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>The Importance of Goal Setting in Business</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/6df881a4-74a1-4fc3-9e51-4c0473926485/3000x3000/episode_4_thumb.jpg?aid=rss_feed"/>
      <itunes:duration>00:44:21</itunes:duration>
      <itunes:summary>David Alan and Stan Kleja break down the real role of goal setting in business—and why most people get it wrong.

They explore the difference between setting ambitious goals and setting realistic, actionable ones, and how aligning your daily actions with long-term vision is what actually drives progress. From early-stage “gut-driven” decisions to more structured, data-backed strategies, they share how their approach to goal setting has evolved over time.

The conversation also dives into measuring progress, adjusting goals as you grow, understanding your break-even point, and building alignment across teams, partners, and systems. They highlight how goal setting isn’t just about revenue—it’s about direction, accountability, and creating a foundation for sustainable growth.

Whether you&apos;re just starting out or scaling an existing business, this episode offers a candid look at how to set goals that actually move your business forward.</itunes:summary>
      <itunes:subtitle>David Alan and Stan Kleja break down the real role of goal setting in business—and why most people get it wrong.

They explore the difference between setting ambitious goals and setting realistic, actionable ones, and how aligning your daily actions with long-term vision is what actually drives progress. From early-stage “gut-driven” decisions to more structured, data-backed strategies, they share how their approach to goal setting has evolved over time.

The conversation also dives into measuring progress, adjusting goals as you grow, understanding your break-even point, and building alignment across teams, partners, and systems. They highlight how goal setting isn’t just about revenue—it’s about direction, accountability, and creating a foundation for sustainable growth.

Whether you&apos;re just starting out or scaling an existing business, this episode offers a candid look at how to set goals that actually move your business forward.</itunes:subtitle>
      <itunes:keywords>business tips, built by doing, entrepreneur advice, leadership mindset, business talk, success mindset, stan kleja, small business advice, founder mindset, business motivation, david alan, startup advice, entrepreneur motivation</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">ead03409-2765-4af3-bb09-4ecb0409df7c</guid>
      <title>Expectations vs. Reality in Business: The Honest Truth</title>
      <description><![CDATA[In this episode of Built By Doing, David Alan and Stan Kleja dive into one of the most misunderstood parts of entrepreneurship: the gap between expectations and reality.

From early startup optimism to the lessons that only come with experience, they unpack how founders often imagine rapid growth, big investments, and instant traction—while the real journey is filled with pivots, setbacks, and hard-earned perspective.

Using real conversations & examples from their own businesses, they discuss what actually happens behind the scenes when building a company, why early assumptions can be misleading, and how long-term success requires patience, adaptability, and resilience.

If you're starting a business, growing one, or thinking about launching something of your own, this episode offers a candid look at what the entrepreneurial path really looks like. 
]]></description>
      <pubDate>Mon, 16 Mar 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/expectations-vs-reality-in-business-the-honest-truth-Ixr8gfQz</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/1217d7cb-5ac7-48ab-b665-aeea30a29928/episode_3_thumb.jpg" width="1280"/>
      <enclosure length="41582478" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/15aa6e25-8e00-4e1e-82d2-e6f7dde703a5/group-item/adbf1d6f-3b72-4697-a353-6154321816cf/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>Expectations vs. Reality in Business: The Honest Truth</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/1cd2eaf0-f6fe-40cd-b79f-21a58f30862c/3000x3000/episode_3_square_thumb.jpg?aid=rss_feed"/>
      <itunes:duration>00:43:18</itunes:duration>
      <itunes:summary>In this episode of Built By Doing, David Alan and Stan Kleja dive into one of the most misunderstood parts of entrepreneurship: the gap between expectations and reality.

From early startup optimism to the lessons that only come with experience, they unpack how founders often imagine rapid growth, big investments, and instant traction—while the real journey is filled with pivots, setbacks, and hard-earned perspective.

Using real conversations &amp; examples from their own businesses, they discuss what actually happens behind the scenes when building a company, why early assumptions can be misleading, and how long-term success requires patience, adaptability, and resilience.

If you&apos;re starting a business, growing one, or thinking about launching something of your own, this episode offers a candid look at what the entrepreneurial path really looks like.</itunes:summary>
      <itunes:subtitle>In this episode of Built By Doing, David Alan and Stan Kleja dive into one of the most misunderstood parts of entrepreneurship: the gap between expectations and reality.

From early startup optimism to the lessons that only come with experience, they unpack how founders often imagine rapid growth, big investments, and instant traction—while the real journey is filled with pivots, setbacks, and hard-earned perspective.

Using real conversations &amp; examples from their own businesses, they discuss what actually happens behind the scenes when building a company, why early assumptions can be misleading, and how long-term success requires patience, adaptability, and resilience.

If you&apos;re starting a business, growing one, or thinking about launching something of your own, this episode offers a candid look at what the entrepreneurial path really looks like.</itunes:subtitle>
      <itunes:keywords>business tips, built by doing, entrepreneur advice, leadership mindset, business talk, success mindset, stan kleja, small business advice, founder mindset, business motivation, david alan, startup advice, entrepreneur motivation</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">95556e46-ee53-4ed3-aba7-25a92c48363a</guid>
      <title>MLB Spring Training to the NFL Combine (Brand Update)</title>
      <description><![CDATA[In this episode of Built By Doing, David Alan and Stan Kleja recap an incredible week on the road visiting MLB Spring Training camps and the NFL Combine. The trip wasn’t just about styling these clients, it was about relationships, networking, and continuing to grow the brand.

David shares behind-the-scenes insight into how opportunities like this develop, what it’s like connecting with athletes and organizations at the highest level, and how years of relationship building continue to open new doors.

They also discuss the realities of networking, the importance of showing up in the right rooms, and how moments like this week are the result of years of persistence and trust built within the industry.

If you're building a brand, growing a business, or curious about how relationships drive opportunity, this episode gives a real look at what it takes behind the scenes.  
]]></description>
      <pubDate>Mon, 9 Mar 2026 09:00:00 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/mlb-spring-training-to-the-nfl-combine-brand-update-gY3qbgLy</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/a25b17ea-7ba3-41ad-b481-09cba13f7107/episode_2_thumb.png" width="1280"/>
      <enclosure length="30601854" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/b7c33dc4-98ce-45ad-807b-3546ee5ec209/group-item/a33c658e-23f8-4306-ba62-ed63f9ec0fe3/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>MLB Spring Training to the NFL Combine (Brand Update)</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/f0838429-7aac-475a-8532-aa130820266b/3000x3000/episode_2_thumb.jpg?aid=rss_feed"/>
      <itunes:duration>00:31:52</itunes:duration>
      <itunes:summary>In this episode of Built By Doing, David Alan and Stan Kleja recap an incredible week on the road visiting MLB Spring Training camps and the NFL Combine. The trip wasn’t just about styling these clients, it was about relationships, networking, and continuing to grow the brand.

David shares behind-the-scenes insight into how opportunities like this develop, what it’s like connecting with athletes and organizations at the highest level, and how years of relationship building continue to open new doors.

They also discuss the realities of networking, the importance of showing up in the right rooms, and how moments like this week are the result of years of persistence and trust built within the industry.

If you&apos;re building a brand, growing a business, or curious about how relationships drive opportunity, this episode gives a real look at what it takes behind the scenes. </itunes:summary>
      <itunes:subtitle>In this episode of Built By Doing, David Alan and Stan Kleja recap an incredible week on the road visiting MLB Spring Training camps and the NFL Combine. The trip wasn’t just about styling these clients, it was about relationships, networking, and continuing to grow the brand.

David shares behind-the-scenes insight into how opportunities like this develop, what it’s like connecting with athletes and organizations at the highest level, and how years of relationship building continue to open new doors.

They also discuss the realities of networking, the importance of showing up in the right rooms, and how moments like this week are the result of years of persistence and trust built within the industry.

If you&apos;re building a brand, growing a business, or curious about how relationships drive opportunity, this episode gives a real look at what it takes behind the scenes. </itunes:subtitle>
      <itunes:keywords>business tips, growing a brand, business, entrepreneur, building a business, business growth podcast, business motivation, david alan</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">aab0bd19-950a-4c8d-bdef-54bb24a070d1</guid>
      <title>The Reality of Building a Business</title>
      <description><![CDATA[David Alan and Stan Kleja have spent years working together through the realities of entrepreneurship — growth, setbacks, pivots, and everything in between. In this first episode of Built By Doing, they share how their professional partnership began, why they decided to launch the podcast, and the philosophy behind the show: honest conversations about what it actually takes to build and run a business. This episode sets the foundation for the series — exploring the lessons, mindset, and real-world experiences that shaped their companies and continue to guide their decisions today. If you’re building a business or navigating entrepreneurship, this conversation offers a candid look at the journey behind the scenes.
All information provided is of a general nature and is not intended to address the circumstances of any particular individual or entity. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Any similarity between any depiction in this podcast and any actual event, person or entity is purely coincidental.    
]]></description>
      <pubDate>Wed, 25 Feb 2026 19:57:03 +0000</pubDate>
      <author>chris.callen@davidalanclothing.com (David Alan, Stan Kleja)</author>
      <link>https://built-by-doing.simplecast.com/episodes/the-reality-of-building-a-business-YiOvMTDj</link>
      <media:thumbnail height="720" url="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/07f941df-a5fe-44ab-be37-f93cf9c74cea/bbdepisode001.png" width="1280"/>
      <enclosure length="35275892" type="audio/mpeg" url="https://cdn.simplecast.com/media/audio/transcoded/b7de5946-ccf0-435f-bffe-170f3d820b10/bff22749-340a-4101-bdde-cf3bca82fa0d/episodes/audio/group/95163bef-b30a-4c95-b015-5c5142650e16/group-item/3a5947af-ab1d-4de8-9b62-623df605e7fe/128_default_tc.mp3?aid=rss_feed&amp;feed=nk13Mm_u"/>
      <itunes:title>The Reality of Building a Business</itunes:title>
      <itunes:author>David Alan, Stan Kleja</itunes:author>
      <itunes:image href="https://image.simplecastcdn.com/images/b7961e3b-d417-4543-b627-55e7746f66e2/aa5cc581-f088-484c-bb57-a076dde9534f/3000x3000/episode_1_thumb.jpg?aid=rss_feed"/>
      <itunes:duration>00:36:44</itunes:duration>
      <itunes:summary>David Alan and Stan Kleja have spent years working together through the realities of entrepreneurship — growth, setbacks, pivots, and everything in between. In this first episode of Built By Doing, they share how their professional partnership began, why they decided to launch the podcast, and the philosophy behind the show: honest conversations about what it actually takes to build and run a business. This episode sets the foundation for the series — exploring the lessons, mindset, and real-world experiences that shaped their companies and continue to guide their decisions today. If you’re building a business or navigating entrepreneurship, this conversation offers a candid look at the journey behind the scenes.
All information provided is of a general nature and is not intended to address the circumstances of any particular individual or entity. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Any similarity between any depiction in this podcast and any actual event, person or entity is purely coincidental.   </itunes:summary>
      <itunes:subtitle>David Alan and Stan Kleja have spent years working together through the realities of entrepreneurship — growth, setbacks, pivots, and everything in between. In this first episode of Built By Doing, they share how their professional partnership began, why they decided to launch the podcast, and the philosophy behind the show: honest conversations about what it actually takes to build and run a business. This episode sets the foundation for the series — exploring the lessons, mindset, and real-world experiences that shaped their companies and continue to guide their decisions today. If you’re building a business or navigating entrepreneurship, this conversation offers a candid look at the journey behind the scenes.
All information provided is of a general nature and is not intended to address the circumstances of any particular individual or entity. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation. Any similarity between any depiction in this podcast and any actual event, person or entity is purely coincidental.   </itunes:subtitle>
      <itunes:keywords>business tips, built by doing, entrepreneur advice, leadership mindset, business talk, success mindset, stan kleja, small business advice, founder mindset, business motivation, david alan, startup advice, entrepreneur motivation</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
    </item>
  </channel>
</rss>