https://simplecast.com On Marketing On Marketing is Starcom’s podcast about marketing and media. Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays. Starcom en Wed, 14 Aug 2024 15:00:00 +0000 Wed, 14 Aug 2024 15:00:11 +0000 https://on-marketing.simplecast.com On Marketing https://image.simplecastcdn.com/images/f64b8dc8-3d85-4a6c-81b0-945c1c2f8dcb/dbed7265-d867-4c64-a484-d785a62f03f0/3000x3000/option-8.jpg?aid=rss_feed https://on-marketing.simplecast.com episodic On Marketing is Starcom’s podcast about marketing and media. Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays. Starcom false https://feeds.simplecast.com/mzCyHSkf agency, marketing, marketing agency Starcom onmarketingpod@gmail.com 7f4cdfcc-6712-441b-8638-8108cab692f4 Pervasive Creativity with Google Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Kevin Babcock, Head of Creative Partnerships, Google
  • Kim Einan, Chief Strategy Officer, US and Global, Starcom
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Wed, 14 Aug 2024 15:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/pervasive-creativity-with-google-du2DnoLk Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Kevin Babcock, Head of Creative Partnerships, Google
  • Kim Einan, Chief Strategy Officer, US and Global, Starcom
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Pervasive Creativity with Google Starcom 00:35:01 Kevin Babcock, Head of Creative Partnerships at Google, and Starcom’s own Kim Einan, Global Chief Strategy Officer, join Robert to talk about the importance of creativity as well as their favorite pieces of work from Cannes. In addition, the three discuss ways of facilitating better collaboration between partners, agencies, and clients, the present and future influence of AI in the industry, and things that the industry is getting right and wrong. Kevin Babcock, Head of Creative Partnerships at Google, and Starcom’s own Kim Einan, Global Chief Strategy Officer, join Robert to talk about the importance of creativity as well as their favorite pieces of work from Cannes. In addition, the three discuss ways of facilitating better collaboration between partners, agencies, and clients, the present and future influence of AI in the industry, and things that the industry is getting right and wrong. false full 18 62c9f3f6-d836-4af6-becf-038dc09e2e96 A Look Across the Glass with Teads Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Natalie Bastian, Global Chief Marketing Officer, Teads
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Tue, 30 Jul 2024 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/a-look-across-the-glass-with-teads-NrafWjlo Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Natalie Bastian, Global Chief Marketing Officer, Teads
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> A Look Across the Glass with Teads Starcom 00:28:09 Natalie Bastian, Global Chief Marketing Officer of Teads, joins Robert to offer perspectives on the CMO role and their favorite parts about being marketers. Additionally, the two discuss the biggest challenges facing brands at the moment, cookies, and the future of the connected TV space. They also offer advice for better collaboration between agencies, platform companies, and clients, as well as guidance for up-and-coming female marketers. Natalie Bastian, Global Chief Marketing Officer of Teads, joins Robert to offer perspectives on the CMO role and their favorite parts about being marketers. Additionally, the two discuss the biggest challenges facing brands at the moment, cookies, and the future of the connected TV space. They also offer advice for better collaboration between agencies, platform companies, and clients, as well as guidance for up-and-coming female marketers. false full 17 89465d84-427b-40b7-8975-b81ef9b6cc26 Our Annual Catch Up with Yahoo in Cannes Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Adam Roodman,SVP, Product Strategy & Management, Yahoo DSP
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Mon, 1 Jul 2024 15:30:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/cannes2024yahoo-XFamelnh Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Adam Roodman,SVP, Product Strategy & Management, Yahoo DSP
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Our Annual Catch Up with Yahoo in Cannes Starcom 00:32:14 Adam Roodman, SVP of Product Strategy & Management at Yahoo DSP, joins Robert in Cannes to discuss the use of AI for better campaign performance as well as translating client needs into products. Additional topics covered include the current and future state of play from a regulatory perspective, cookies, connected TV advertising, and advice for agencies, platform technology companies, and clients. Adam Roodman, SVP of Product Strategy & Management at Yahoo DSP, joins Robert in Cannes to discuss the use of AI for better campaign performance as well as translating client needs into products. Additional topics covered include the current and future state of play from a regulatory perspective, cookies, connected TV advertising, and advice for agencies, platform technology companies, and clients. false full 16 e73c831d-1995-4d4c-abb2-512d0edaa121 Future Facing with Jon Steinberg Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Jon Steinberg, CEO of Future Plc. Founder of Cheddar, former President/COO of BuzzFeed, former President News and Advertising at Altice USA
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Mon, 25 Mar 2024 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/jon-steinberg-5v6x_xlT Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Jon Steinberg, CEO of Future Plc. Founder of Cheddar, former President/COO of BuzzFeed, former President News and Advertising at Altice USA
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Future Facing with Jon Steinberg Starcom 00:41:20 Jon Steinberg, CEO of Future Plc, joins Robert to discuss legacy digital media, cookies, monetizing social, and the state of partnership between brands, agencies, and publishers. In addition, the two discuss AI deployment across organizations, digital subscriptions, and the momentum of tech as a category. Jon Steinberg, CEO of Future Plc, joins Robert to discuss legacy digital media, cookies, monetizing social, and the state of partnership between brands, agencies, and publishers. In addition, the two discuss AI deployment across organizations, digital subscriptions, and the momentum of tech as a category. false full 15 1f6eeb9e-aecb-4c99-b0ad-021827730f5c The Last Great Television Dynasty Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Sam Sussman, SVP, Director at Starcom Worldwide
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Wed, 21 Feb 2024 11:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/superbowl-iTT_aRxT Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Sam Sussman, SVP, Director at Starcom Worldwide
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> The Last Great Television Dynasty Starcom 00:37:24 Sam Sussman, SVP, Director at Starcom Worldwide, joins Robert to discuss this year's Superbowl. Topics covered include: factors driving viewership, takeaways for brands, and favorite spots. In addition, the two discuss ESPN, Fox, and Warner's new sports streaming service as well as offering predictions for the sports media landscape over the next couple of years and the future of soccer in the United States. Sam Sussman, SVP, Director at Starcom Worldwide, joins Robert to discuss this year's Superbowl. Topics covered include: factors driving viewership, takeaways for brands, and favorite spots. In addition, the two discuss ESPN, Fox, and Warner's new sports streaming service as well as offering predictions for the sports media landscape over the next couple of years and the future of soccer in the United States. false full 14 bd24cea5-7212-483a-a056-161983f2dd75 CES wrap up with Jeremy Kaplan of Future Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Jeremy Kaplan, Content Director, Future 
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Wed, 17 Jan 2024 11:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/ces2024-aGSLrxIA Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Jeremy Kaplan, Content Director, Future 
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> CES wrap up with Jeremy Kaplan of Future Starcom 00:32:18 Jeremy Kaplan, Content Director at Future joins Robert from the floor of CES 2024 to discuss this year's conference. Topics covered include: the influence of AI on this year's tech as well as on creativity in marketing, how companies drive differentiation, and developments on the consumer horizon for 2024. Jeremy Kaplan, Content Director at Future joins Robert from the floor of CES 2024 to discuss this year's conference. Topics covered include: the influence of AI on this year's tech as well as on creativity in marketing, how companies drive differentiation, and developments on the consumer horizon for 2024. false full 12 1c68e9ea-06ab-4f61-8935-bac603de3e45 Managing Change with Ampersand’s Nicolle Pangis Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Nicolle Pangis, CEO and Board Director, Ampersand
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
  • Grace Mattessich, Summer Marketing Intern, Starcom
]]> Wed, 20 Sep 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/ampersand-M0Dvq_Cf Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Nicolle Pangis, CEO and Board Director, Ampersand
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
  • Grace Mattessich, Summer Marketing Intern, Starcom
]]> Managing Change with Ampersand’s Nicolle Pangis Starcom 00:41:10 Nicolle Pangis, CEO and Board Director at Ampersand, joins Robert to discuss pandemic dynamics, measurement, strikes, and creativity with respect to AI. Also a special guest joins Robert for a summer version of takes and faves. Nicolle Pangis, CEO and Board Director at Ampersand, joins Robert to discuss pandemic dynamics, measurement, strikes, and creativity with respect to AI. Also a special guest joins Robert for a summer version of takes and faves. false full 12 c0045fb1-62cb-4a4f-b6b7-ad7f1443ad69 Think Like a Marketer, Act Like a Creator Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Khartoon Weiss, Global Head of Agency & Accounts, TikTok
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Wed, 19 Jul 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/cannes-tiktok-dBq7IMDe Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Khartoon Weiss, Global Head of Agency & Accounts, TikTok
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Think Like a Marketer, Act Like a Creator Starcom 00:34:17 Khartoon Weiss, Global Head of Agency & Accounts at TikTok, joins Robert in Cannes to discuss creativity and the unique elements of marketing on the platform. Khartoon Weiss, Global Head of Agency & Accounts at TikTok, joins Robert in Cannes to discuss creativity and the unique elements of marketing on the platform. false full 11 30d9e01a-b70c-4c1e-9ae9-c2ef3ed71b09 Thoughts on Cannes & Creativity with Yahoo Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Michael Epstein, CEO, Global & US, Starcom
  • Tony Gemma, Vice President, Head of Global Ad Creative, Yahoo
  • Kim Einan, Chief Strategy Officer, Starcom
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Thu, 29 Jun 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/thoughtsoncannes-hGvdeCje Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Michael Epstein, CEO, Global & US, Starcom
  • Tony Gemma, Vice President, Head of Global Ad Creative, Yahoo
  • Kim Einan, Chief Strategy Officer, Starcom
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Thoughts on Cannes & Creativity with Yahoo Starcom 00:48:50 An episode from the 70th Cannes Lions in two parts. First, Starcom CEO Michael Epstein joins Robert to discuss observations from the first few days of the festival. In the second part, Robert discusses the state of creativity in the industry with Yahoo’s Tony Gemma and Starcom’s own Kim Einan. An episode from the 70th Cannes Lions in two parts. First, Starcom CEO Michael Epstein joins Robert to discuss observations from the first few days of the festival. In the second part, Robert discusses the state of creativity in the industry with Yahoo’s Tony Gemma and Starcom’s own Kim Einan. false full 10 68475efe-41fc-4f28-80e6-489c8f9429bd Headsets, Twitter Challengers, and Generative A.I. Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Alex Heath, Deputy Editor, The Verge
  • Robert Schwartz, Global Chief Marketing Officer, Starcom 
]]> Wed, 21 Jun 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/headsets-twitter-challengers-and-generative-ai-gL_GPOgm Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Alex Heath, Deputy Editor, The Verge
  • Robert Schwartz, Global Chief Marketing Officer, Starcom 
]]> Headsets, Twitter Challengers, and Generative A.I. Starcom 00:34:41 Alex Heath, deputy editor at The Verge and author of Command Line, a weekly newsletter about the tech industry’s inside conversation, joins Robert to discuss all things tech including headsets, generative A.I. and twitter challengers. Alex Heath, deputy editor at The Verge and author of Command Line, a weekly newsletter about the tech industry’s inside conversation, joins Robert to discuss all things tech including headsets, generative A.I. and twitter challengers. false full 9 22fb8ff2-deb8-46d7-af02-846fe8547619 2023 Upfronts Reflections Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Kristin Haarlow, Chief Investment Officer, Starcom
  • Jackie Kulesza, President of Marketplace and Investment, Starcom
  • Darcy Bowe, EVP, Investment, Starcom
]]> Fri, 26 May 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/2023-upfronts-reflections-SMJzCqHR Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Kristin Haarlow, Chief Investment Officer, Starcom
  • Jackie Kulesza, President of Marketplace and Investment, Starcom
  • Darcy Bowe, EVP, Investment, Starcom
]]> 2023 Upfronts Reflections Starcom 00:36:58 The Starcom team discusses key takeaways from TV's big week, plotting the points of view of advertisers, technologists, publishers, audiences and creatives who looked ahead amidst the backdrop of picket lines. The Starcom team discusses key takeaways from TV's big week, plotting the points of view of advertisers, technologists, publishers, audiences and creatives who looked ahead amidst the backdrop of picket lines. false full 8 dfe6e03c-9469-4209-90be-11bd9d649131 The State Of Play Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Steve Bonner, EVP, Head of Cultural Intelligence, Starcom
  • Smitha Nagaraja, Vice President, Cultural Intelligence, Starcom
  • Eddie Parker, EVP, Insights & Business Intelligence, Starcom
]]> Mon, 1 May 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/the-state-of-play-Tf1i2T3w Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Steve Bonner, EVP, Head of Cultural Intelligence, Starcom
  • Smitha Nagaraja, Vice President, Cultural Intelligence, Starcom
  • Eddie Parker, EVP, Insights & Business Intelligence, Starcom
]]> The State Of Play Starcom 00:32:00 Smitha Nagaraja and Steve Bonner, Starcom’s cultural intelligence team, discuss their new white paper Live 2 Play. The paper is part of the cultural exploration series and investigates the way Americans play and what play means in terms of our culture and our lives. Smitha Nagaraja and Steve Bonner, Starcom’s cultural intelligence team, discuss their new white paper Live 2 Play. The paper is part of the cultural exploration series and investigates the way Americans play and what play means in terms of our culture and our lives. false full 7 f77e2b1c-6896-4ec5-9e26-00111cc086cd Basketball & Brands with Air screenwriter Alex Convery Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Alex Convery, Screenwriter
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Mon, 24 Apr 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/alexconvery-oeryyS_U Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Alex Convery, Screenwriter
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Basketball & Brands with Air screenwriter Alex Convery Starcom 00:39:25 Screenwriter Alex Convery joins Robert to discuss his experiences writing and making the movie Air, “the pitch”, and human insight as it relates to marketing. Screenwriter Alex Convery joins Robert to discuss his experiences writing and making the movie Air, “the pitch”, and human insight as it relates to marketing. false full 6 8180f080-40e4-470e-b8fb-848060638f23 Navigating an Uncertain Market Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Amanda Thurston, Partner, Prophet
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Mon, 3 Apr 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/navigating-an-uncertain-market-tVoK7j9Q Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Amanda Thurston, Partner, Prophet
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Navigating an Uncertain Market Starcom 00:32:57 Amanda Thurston, partner at Prophet, joins Robert to discuss brand strategy in 2023, C-suite anxiety amidst market volatility, and the state of play between consultancies and holding companies. Plus talent reinvention, client-partner relationships and a few reflections on parenthood. Amanda Thurston, partner at Prophet, joins Robert to discuss brand strategy in 2023, C-suite anxiety amidst market volatility, and the state of play between consultancies and holding companies. Plus talent reinvention, client-partner relationships and a few reflections on parenthood. false full 6 f525060e-86e7-4a7e-b104-8b27cd841f26 A Nation of Introverts Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Dr. Rachel Lawes author of Using Semiotics in Marketing
  • Smitha Nagaraja, Vice President, Cultural Inteligence, Starcom
]]> Mon, 27 Mar 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/dr-rachel-dawes-and-semiotics-eVyJTbyV Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Dr. Rachel Lawes author of Using Semiotics in Marketing
  • Smitha Nagaraja, Vice President, Cultural Inteligence, Starcom
]]> A Nation of Introverts Starcom 00:28:54 Dr. Rachel Lawes joins host Smitha Nagaraja to discuss her work research in semiotics, hyper-individualization, introverts and extraverts, and generational shifts with respect to identity. Dr. Rachel Lawes joins host Smitha Nagaraja to discuss her work research in semiotics, hyper-individualization, introverts and extraverts, and generational shifts with respect to identity. false full 5 7e5d2263-35ab-4412-8c51-f5349c8a87f2 Platform Lifecycles and the Role of Marketers Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Steve Bonner, EVP, Head of Cultural Intelligence, Starcom
  • Meghan O'Keefe, EVP, Head of Platform Investment, Starcom 
  • Smitha Nagaraja, Vice President, Cultural Inteligence, Starcom
]]> Mon, 13 Mar 2023 10:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/platformlifecycles-hnDEiTNx Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Steve Bonner, EVP, Head of Cultural Intelligence, Starcom
  • Meghan O'Keefe, EVP, Head of Platform Investment, Starcom 
  • Smitha Nagaraja, Vice President, Cultural Inteligence, Starcom
]]> Platform Lifecycles and the Role of Marketers Starcom 00:43:35 EVP Steve Bonner, Head of Cultural Intelligence, and EVP Meghan O'Keefe, Head of Platform Investment, join Vice President of Cultural Intelligence Smitha Nagaraga to discuss life cycles of various digital platforms as well as implications for marketing professionals. EVP Steve Bonner, Head of Cultural Intelligence, and EVP Meghan O'Keefe, Head of Platform Investment, join Vice President of Cultural Intelligence Smitha Nagaraga to discuss life cycles of various digital platforms as well as implications for marketing professionals. false full 4 e9160695-ed8c-414f-9d94-cb1b896e7b43 Strategies for the Creator Economy Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Nick Johnson, Chief Revenue Officer, Spotter, Inc 
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Mon, 6 Feb 2023 11:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/ces-nick-KMKA7W1w Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Nick Johnson, Chief Revenue Officer, Spotter, Inc 
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Strategies for the Creator Economy Starcom 00:33:18 Robert and Nick Johnson, Chief Revenue Officer at Spotter, Inc, discuss the creator economy and digital strategy from the floor of the 2023 CES convention. Robert and Nick Johnson, Chief Revenue Officer at Spotter, Inc, discuss the creator economy and digital strategy from the floor of the 2023 CES convention. false full 2 b921daf7-1556-4c03-b385-83bc00eab1f7 Twitter, Tech, and Early 2023 Uncertainty Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Alex Heath, Deputy Editor, The Verge
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Mon, 30 Jan 2023 11:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/ces-alex-fuMlWAY8 Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Alex Heath, Deputy Editor, The Verge
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Twitter, Tech, and Early 2023 Uncertainty Starcom 00:35:02 Alex Heath, Deputy Editor at The Verge joins Robert from CES to discuss Twitter, tech, and the uncertainties of early 2023. Alex Heath, Deputy Editor at The Verge joins Robert from CES to discuss Twitter, tech, and the uncertainties of early 2023. false full 3 30a71dc1-7b35-4cf0-9a58-39aa33c7118b CES 2023 Wrap-up Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Steve Bonner, EVP, Head of Cultural Intelligence, Starcom
  • Smitha Nagaraja, Vice President, Cultural Inteligence, Starcom
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Tue, 17 Jan 2023 11:00:00 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/ces-2023-wrap-up-VqWpBuPF Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Steve Bonner, EVP, Head of Cultural Intelligence, Starcom
  • Smitha Nagaraja, Vice President, Cultural Inteligence, Starcom
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> CES 2023 Wrap-up Starcom 00:36:26 The Starcom crew in Las Vegas shares their reactions to CES 2023 from the ground of the convention. The Starcom crew in Las Vegas shares their reactions to CES 2023 from the ground of the convention. false full 1 6ae0d5a7-c09b-4671-94d9-b11495dce9ca What's In a Name? Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Smitha Nagaraja, Vice President, Strategy & Insights, Starcom
  • Jessica Rafalski, SVP, Strategy Director, Starcom
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> Thu, 12 Jan 2023 17:55:33 +0000 onmarketingpod@gmail.com (Starcom) https://on-marketing.simplecast.com/episodes/on-marketing-whats-in-a-name-tWGGvv19 Designed to be a free-flowing discussion focused on the most pressing and engaging issues facing marketers, On Marketing drops most Mondays.

Featuring:

  • Smitha Nagaraja, Vice President, Strategy & Insights, Starcom
  • Jessica Rafalski, SVP, Strategy Director, Starcom
  • Robert Schwartz, Global Chief Marketing Officer, Starcom
]]> What's In a Name? Starcom 00:13:04 The hosts of On Marketing assemble for the very first time to share what they are excited to explore over the course of the program, consider which insights they hope to provide and, most importantly, decide what the podcast should be called. The hosts of On Marketing assemble for the very first time to share what they are excited to explore over the course of the program, consider which insights they hope to provide and, most importantly, decide what the podcast should be called. false trailer