<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:media="http://search.yahoo.com/mrss/" xmlns:podcast="https://podcastindex.org/namespace/1.0">
  <channel>
    <atom:link href="https://feeds.simplecast.com/mubdU5tK" rel="self" title="MP3 Audio" type="application/atom+xml"/>
    <atom:link href="https://simplecast.superfeedr.com" rel="hub" xmlns="http://www.w3.org/2005/Atom"/>
    <generator>https://simplecast.com</generator>
    <title>The Memory Project</title>
    <description>On The Memory Project, Mixbook CEO and co-founder Andrew Laffoon talks with psychologists, researchers, and storytellers who study how memory works and the role it plays in our lives. Each episode pairs research with real stories, exploring how memory shapes identity, how families hold onto what matters, and how we navigate loss, milestones, and everything in between.
You&apos;ll leave each episode with something you can use: a new way to think about memory, ideas for capturing and remembering important moments, or a reason to call someone today. The Memory Project is part of Mixbook&apos;s ongoing work to understand, preserve, and celebrate the memories that make us who we are.</description>
    <copyright>2026 Mixbook</copyright>
    <language>en</language>
    <pubDate>Thu, 22 Oct 2026 12:05:27 +0000</pubDate>
    <lastBuildDate>Thu, 22 Oct 2026 20:38:49 +0000</lastBuildDate>
    <image>
      <link>https://the-memory-project.simplecast.com</link>
      <title>The Memory Project</title>
      <url>https://image.simplecastcdn.com/images/748ca0d2-56fa-423c-8807-519c7b1cbe07/c6dc36e1-4987-4573-bb8d-4c66602e9265/3000x3000/cropped-1790010841589.jpg?aid=rss_feed</url>
    </image>
    <link>https://the-memory-project.simplecast.com</link>
    <itunes:type>episodic</itunes:type>
    <itunes:summary>On The Memory Project, Mixbook CEO and co-founder Andrew Laffoon talks with psychologists, researchers, and storytellers who study how memory works and the role it plays in our lives. Each episode pairs research with real stories, exploring how memory shapes identity, how families hold onto what matters, and how we navigate loss, milestones, and everything in between.
You&apos;ll leave each episode with something you can use: a new way to think about memory, ideas for capturing and remembering important moments, or a reason to call someone today. The Memory Project is part of Mixbook&apos;s ongoing work to understand, preserve, and celebrate the memories that make us who we are.</itunes:summary>
    <itunes:author>Mixbook</itunes:author>
    <itunes:explicit>false</itunes:explicit>
    <itunes:image href="https://image.simplecastcdn.com/images/748ca0d2-56fa-423c-8807-519c7b1cbe07/c6dc36e1-4987-4573-bb8d-4c66602e9265/3000x3000/cropped-1790010841589.jpg?aid=rss_feed"/>
    <itunes:new-feed-url>https://feeds.simplecast.com/mubdU5tK</itunes:new-feed-url>
    <itunes:keywords>brain health,memory</itunes:keywords>
    <itunes:owner>
      <itunes:name>Mixbook</itunes:name>
      <itunes:email>stories@amazemedialabs.com</itunes:email>
    </itunes:owner>
    <itunes:category text="Health &amp; Fitness">
      <itunes:category text="Mental Health"/>
    </itunes:category>
    <itunes:category text="Science">
      <itunes:category text="Social Sciences"/>
    </itunes:category>
    <itunes:category text="Society &amp; Culture">
      <itunes:category text="Relationships"/>
    </itunes:category>
    <item>
      <guid isPermaLink="false">96b2e267-f862-444a-97b0-eaa27524a152</guid>
      <title>More Than Memory: What Dementia Really Looks Like</title>
      <description><![CDATA[<p>What does dementia really look like? Ty Lewis, a Certified Dementia Practitioner, Educator, and Advocate, has cared for her mother, Gertrude, through Alzheimer's for more than a decade. In this episode of The Memory Project, she tells host Andrew Laffoon, CEO and Co-founder of Mixbook, what the early signs looked like, what families often miss, and how she finds joy on the hardest days. In this conversation, you will hear:&nbsp;<br>- The early signs of dementia, from repeated questions to getting lost on a familiar route, and how they differ from ordinary forgetfulness&nbsp;</p><p>- Why dementia is more than memory loss, and why it is not always Alzheimer's - Why it is never too late to get a loved one tested&nbsp;</p><p>- How photos and videos help families hold onto memories as dementia progresses - How a caregiver finds joy alongside the hard days</p><p>Ty also shares her family's story: the red flags that led to her mother's diagnosis, how family roles shift, the sacrifices her family makes each day, and the decision to care for her mother at home. She explains how she built an online community of more than 120,000 people, and how she uses photos and stories to help her children know the woman their grandmother was.&nbsp;</p><p>This episode shares one caregiver's experience and is not medical advice. If you are worried about your own memory or a loved one's, please speak with your healthcare practitioner.&nbsp;</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com" rel="noopener noreferrer"><strong><u>Mixbook Website</u></strong></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer"><strong><u>Facebook</u></strong></a></li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer"><strong><u>Instagram</u></strong></a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer"><strong><u>TikTok</u></strong></a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i><strong><u>YouTube</u></strong></i></a><br>&nbsp;</li></ul><p>Chapters&nbsp;</p><p>01:09 How Ty Became a Certified Dementia Practitioner</p><p>03:40 Early Signs Before an Alzheimer's Diagnosis</p><p>05:33 Finding Joy in the Final Stages of Alzheimer's</p><p>07:39 Caregiver and Educator: Holding Two Roles</p><p>09:30 Meeting a Loved One Where They Are</p><p>10:29 Aging in Place: What Caregiving Asks of a Family</p><p>12:39 The Biggest Surprises of Dementia Caregiving</p><p>13:50 Dementia vs. Alzheimer's: More Than Memory Loss</p><p>16:12 It Is Never Too Late to Get a Loved One Tested</p><p>17:21 Early Signs of Dementia: What Is Not Normal Aging</p><p>19:58 Using Photos and Videos to Keep Memories Alive</p><p>22:59 Treasured Memories and What Photos Capture</p><p>23:07 Keeping a Grandmother's Story Alive for the Next Generation</p><p>25:32 Sharing a Dementia Caregiving Journey Online</p><p>27:25 Choosing Joy Alongside the Hard Days</p><p>29:56 Where to Find Ty Lewis Online</p><p>30:48 Closing Reflections from Andrew Laffoon&nbsp;</p><p>32:29 Where to Find Ty Lewis Online</p><p>33:01 Closing Reflections from Andrew Laffoon</p><p>&nbsp;</p><p><i><strong>Presented by Mixbook</strong><br></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><u>mixbook.com</u></i></a></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 22 Oct 2026 12:05:27 +0000</pubDate>
      <author>stories@amazemedialabs.com (Andrew Laffoon, Ty Lewis)</author>
      <link>https://the-memory-project.simplecast.com/episodes/more-than-memory-what-dementia-really-looks-like-6vkp6jL6</link>
      <content:encoded><![CDATA[<p>What does dementia really look like? Ty Lewis, a Certified Dementia Practitioner, Educator, and Advocate, has cared for her mother, Gertrude, through Alzheimer's for more than a decade. In this episode of The Memory Project, she tells host Andrew Laffoon, CEO and Co-founder of Mixbook, what the early signs looked like, what families often miss, and how she finds joy on the hardest days. In this conversation, you will hear:&nbsp;<br>- The early signs of dementia, from repeated questions to getting lost on a familiar route, and how they differ from ordinary forgetfulness&nbsp;</p><p>- Why dementia is more than memory loss, and why it is not always Alzheimer's - Why it is never too late to get a loved one tested&nbsp;</p><p>- How photos and videos help families hold onto memories as dementia progresses - How a caregiver finds joy alongside the hard days</p><p>Ty also shares her family's story: the red flags that led to her mother's diagnosis, how family roles shift, the sacrifices her family makes each day, and the decision to care for her mother at home. She explains how she built an online community of more than 120,000 people, and how she uses photos and stories to help her children know the woman their grandmother was.&nbsp;</p><p>This episode shares one caregiver's experience and is not medical advice. If you are worried about your own memory or a loved one's, please speak with your healthcare practitioner.&nbsp;</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com" rel="noopener noreferrer"><strong><u>Mixbook Website</u></strong></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer"><strong><u>Facebook</u></strong></a></li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer"><strong><u>Instagram</u></strong></a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer"><strong><u>TikTok</u></strong></a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i><strong><u>YouTube</u></strong></i></a><br>&nbsp;</li></ul><p>Chapters&nbsp;</p><p>01:09 How Ty Became a Certified Dementia Practitioner</p><p>03:40 Early Signs Before an Alzheimer's Diagnosis</p><p>05:33 Finding Joy in the Final Stages of Alzheimer's</p><p>07:39 Caregiver and Educator: Holding Two Roles</p><p>09:30 Meeting a Loved One Where They Are</p><p>10:29 Aging in Place: What Caregiving Asks of a Family</p><p>12:39 The Biggest Surprises of Dementia Caregiving</p><p>13:50 Dementia vs. Alzheimer's: More Than Memory Loss</p><p>16:12 It Is Never Too Late to Get a Loved One Tested</p><p>17:21 Early Signs of Dementia: What Is Not Normal Aging</p><p>19:58 Using Photos and Videos to Keep Memories Alive</p><p>22:59 Treasured Memories and What Photos Capture</p><p>23:07 Keeping a Grandmother's Story Alive for the Next Generation</p><p>25:32 Sharing a Dementia Caregiving Journey Online</p><p>27:25 Choosing Joy Alongside the Hard Days</p><p>29:56 Where to Find Ty Lewis Online</p><p>30:48 Closing Reflections from Andrew Laffoon&nbsp;</p><p>32:29 Where to Find Ty Lewis Online</p><p>33:01 Closing Reflections from Andrew Laffoon</p><p>&nbsp;</p><p><i><strong>Presented by Mixbook</strong><br></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><u>mixbook.com</u></i></a></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
      <enclosure length="31807443" type="audio/mpeg" url="https://injector.simplecastaudio.com/56510a0f-552d-471e-a5a1-89e8fb99f308/episodes/db1ecfb5-0004-4a81-9b1e-8a4fd25a5129/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=56510a0f-552d-471e-a5a1-89e8fb99f308&amp;awEpisodeId=db1ecfb5-0004-4a81-9b1e-8a4fd25a5129&amp;feed=mubdU5tK"/>
      <itunes:title>More Than Memory: What Dementia Really Looks Like</itunes:title>
      <itunes:author>Andrew Laffoon, Ty Lewis</itunes:author>
      <itunes:duration>00:32:03</itunes:duration>
      <itunes:summary>Certified Dementia Practitioner Ty Lewis shares the early signs of dementia and how she finds joy caring for her mom with Alzheimer&apos;s.</itunes:summary>
      <itunes:subtitle>Certified Dementia Practitioner Ty Lewis shares the early signs of dementia and how she finds joy caring for her mom with Alzheimer&apos;s.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">e8cf6351-7483-4afe-9a8a-9a89319a0a90</guid>
      <title>Leave Nothing Unsaid: Keeping Family Memories Alive After Loss</title>
      <description><![CDATA[<p>When a fire took her home, Anne Albertson learned what a fire takes, and what it can’t.</p><p>They were safe, and she is grateful. But the hardest part came after: learning to be grateful and heartbroken at the same time.</p><p>In this episode of The Memory Project, Andrew Laffoon, CEO and Co-founder of Mixbook, sits down with Anne for an honest conversation about loss. Anne calls this a hard story to tell but she tells it with humor, grace, and the belief that even after loss, life keeps moving forward. They talk about what survives when the objects are gone, how a family rebuilds one small detail at a time, and why the memory Anne holds closest has no object attached to it at all.</p><p>If you are carrying a loss of your own, press play. Then call someone you love, and leave nothing unsaid.</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com" rel="noopener noreferrer"><u>Mixbook Website</u></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer"><u>Facebook</u></a></li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer"><u>Instagram</u></a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer"><u>TikTok</u></a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i><u>YouTube</u></i></a></li></ul><p>Chapters</p><p>0:00 Introduction: What Grief Does to Memory</p><p>1:18 The Morning of the Fire</p><p>3:24 The Farm, and Four Generations in One House</p><p>5:57 What Survived</p><p>7:58 What Couldn't Be Replaced</p><p>10:40 Why She Photographs Everything Now</p><p>12:07 Nine Months Later: Insurance, Inventory, and a Cabin</p><p>14:25 Rebuilding on the Same Footprint</p><p>14:56 This Wasn't Her First Time Starting Over</p><p>17:00 Why the Objects Mattered</p><p>19:39 What No One Can Take From You</p><p>20:02 Her Advice: Take Pictures, Leave Nothing Unsaid</p><p>20:53 "It's Never Too Late"</p><p>23:24 Her Most Meaningful Memory</p><p>25:25 Closing Reflections</p><p><i><strong>Presented by Mixbook</strong><br></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><u>mixbook.com</u></i></a></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Mon, 19 Oct 2026 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Andrew Laffoon, Anne Albertson)</author>
      <link>https://the-memory-project.simplecast.com/episodes/leave-nothing-unsaid-keeping-family-memories-alive-after-loss-I6abr60X</link>
      <content:encoded><![CDATA[<p>When a fire took her home, Anne Albertson learned what a fire takes, and what it can’t.</p><p>They were safe, and she is grateful. But the hardest part came after: learning to be grateful and heartbroken at the same time.</p><p>In this episode of The Memory Project, Andrew Laffoon, CEO and Co-founder of Mixbook, sits down with Anne for an honest conversation about loss. Anne calls this a hard story to tell but she tells it with humor, grace, and the belief that even after loss, life keeps moving forward. They talk about what survives when the objects are gone, how a family rebuilds one small detail at a time, and why the memory Anne holds closest has no object attached to it at all.</p><p>If you are carrying a loss of your own, press play. Then call someone you love, and leave nothing unsaid.</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com" rel="noopener noreferrer"><u>Mixbook Website</u></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer"><u>Facebook</u></a></li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer"><u>Instagram</u></a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer"><u>TikTok</u></a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i><u>YouTube</u></i></a></li></ul><p>Chapters</p><p>0:00 Introduction: What Grief Does to Memory</p><p>1:18 The Morning of the Fire</p><p>3:24 The Farm, and Four Generations in One House</p><p>5:57 What Survived</p><p>7:58 What Couldn't Be Replaced</p><p>10:40 Why She Photographs Everything Now</p><p>12:07 Nine Months Later: Insurance, Inventory, and a Cabin</p><p>14:25 Rebuilding on the Same Footprint</p><p>14:56 This Wasn't Her First Time Starting Over</p><p>17:00 Why the Objects Mattered</p><p>19:39 What No One Can Take From You</p><p>20:02 Her Advice: Take Pictures, Leave Nothing Unsaid</p><p>20:53 "It's Never Too Late"</p><p>23:24 Her Most Meaningful Memory</p><p>25:25 Closing Reflections</p><p><i><strong>Presented by Mixbook</strong><br></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><u>mixbook.com</u></i></a></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
      <enclosure length="26945247" type="audio/mpeg" url="https://injector.simplecastaudio.com/56510a0f-552d-471e-a5a1-89e8fb99f308/episodes/ce3cf0c0-b77d-4b29-bdd3-d552b5d36cfa/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=56510a0f-552d-471e-a5a1-89e8fb99f308&amp;awEpisodeId=ce3cf0c0-b77d-4b29-bdd3-d552b5d36cfa&amp;feed=mubdU5tK"/>
      <itunes:title>Leave Nothing Unsaid: Keeping Family Memories Alive After Loss</itunes:title>
      <itunes:author>Andrew Laffoon, Anne Albertson</itunes:author>
      <itunes:duration>00:26:59</itunes:duration>
      <itunes:summary>After a fire took her home, Anne Albertson learned what a fire takes, and what it can’t. A story of grief, humor, and leaving nothing unsaid.</itunes:summary>
      <itunes:subtitle>After a fire took her home, Anne Albertson learned what a fire takes, and what it can’t. A story of grief, humor, and leaving nothing unsaid.</itunes:subtitle>
      <itunes:keywords>how to make a home inventory, rebuilding after a fire, memory podcast, andrew laffoon, house fire recovery, losing everything in a fire, podcast, video podcast, the memory project, how to stay present, preserving family memories, memory preservation, after a house fire, mixbook, how to keep someone&apos;s memory alive, what to say to someone who is grieving, survivor stories, family memories, grief podcast, home inventory</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">fda5794d-e847-44e4-96ec-6036d4e7c57a</guid>
      <title>How Memory Shapes You: What a Core Memory Really Is</title>
      <description><![CDATA[<p>What if memory isn’t just something you have, but the very thing you’re made of?</p><p>In this episode of The Memory Project, host Andrew Laffoon sits down with cognitive psychologist and Palo Alto University provost Dr. Christie Chung to explore how memories don’t just record your life — they shape who you become.</p><p>Memory isn’t a filing cabinet. It’s an ongoing personal narrative, and every time you revisit it, you rewrite it. Dr. Chung breaks down the science behind why emotional moments stick, what “core memories” actually are (and why the concept is more complicated than it sounds), and how nostalgia can be less about the past and more about building your future.</p><p>You’ll also learn why family traditions matter more than you think, how storytelling is hardwired into the brain, and how to use your memories — painful ones included — to give your life more meaning and direction.</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com/" rel="noopener noreferrer"><u>Mixbook Website</u></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer">Facebook</a>&nbsp;</li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer">TikTok</a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i>YouTube</i></a></li></ul><p>Chapters:</p><p>0:00 Introduction: What If Memory Is What You're Made Of</p><p>0:43 Is "Core Memory" Real? What Inside Out Invented</p><p>3:27 How Memory Builds Your Sense of Self</p><p>5:22 Trauma, Crucible Moments, and Redemptive Stories</p><p>7:11 Why Photo Books Change What You Remember</p><p>10:14 Rose and Thorn: A Family Memory Ritual</p><p>12:01 Is Nostalgia Bad for You?</p><p>13:19 The Positivity Effect in Aging, and What It Misses</p><p>15:51 How Nostalgia Helps You Imagine the Future</p><p>18:11 Dr. Chung's Most Meaningful Memory</p><p>21:47 Memory as Storytelling</p><p>25:09 Core Memories and Neural Networks</p><p>26:25 How to Keep Your Memory Sharp as You Age</p><p>29:20 Closing Takeaways</p><p><i><strong>Presented by Mixbook</strong><br></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><u>mixbook.com</u></i></a></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Thu, 15 Oct 2026 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Andrew Laffoon, Dr. Christie Chung)</author>
      <link>https://the-memory-project.simplecast.com/episodes/how-memory-shapes-you-what-a-core-memory-really-is-ltWsWImj</link>
      <content:encoded><![CDATA[<p>What if memory isn’t just something you have, but the very thing you’re made of?</p><p>In this episode of The Memory Project, host Andrew Laffoon sits down with cognitive psychologist and Palo Alto University provost Dr. Christie Chung to explore how memories don’t just record your life — they shape who you become.</p><p>Memory isn’t a filing cabinet. It’s an ongoing personal narrative, and every time you revisit it, you rewrite it. Dr. Chung breaks down the science behind why emotional moments stick, what “core memories” actually are (and why the concept is more complicated than it sounds), and how nostalgia can be less about the past and more about building your future.</p><p>You’ll also learn why family traditions matter more than you think, how storytelling is hardwired into the brain, and how to use your memories — painful ones included — to give your life more meaning and direction.</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com/" rel="noopener noreferrer"><u>Mixbook Website</u></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer">Facebook</a>&nbsp;</li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer">TikTok</a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i>YouTube</i></a></li></ul><p>Chapters:</p><p>0:00 Introduction: What If Memory Is What You're Made Of</p><p>0:43 Is "Core Memory" Real? What Inside Out Invented</p><p>3:27 How Memory Builds Your Sense of Self</p><p>5:22 Trauma, Crucible Moments, and Redemptive Stories</p><p>7:11 Why Photo Books Change What You Remember</p><p>10:14 Rose and Thorn: A Family Memory Ritual</p><p>12:01 Is Nostalgia Bad for You?</p><p>13:19 The Positivity Effect in Aging, and What It Misses</p><p>15:51 How Nostalgia Helps You Imagine the Future</p><p>18:11 Dr. Chung's Most Meaningful Memory</p><p>21:47 Memory as Storytelling</p><p>25:09 Core Memories and Neural Networks</p><p>26:25 How to Keep Your Memory Sharp as You Age</p><p>29:20 Closing Takeaways</p><p><i><strong>Presented by Mixbook</strong><br></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><u>mixbook.com</u></i></a></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
      <enclosure length="30090718" type="audio/mpeg" url="https://injector.simplecastaudio.com/56510a0f-552d-471e-a5a1-89e8fb99f308/episodes/3a1043e3-bbf7-4a68-8369-a632345a1173/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=56510a0f-552d-471e-a5a1-89e8fb99f308&amp;awEpisodeId=3a1043e3-bbf7-4a68-8369-a632345a1173&amp;feed=mubdU5tK"/>
      <itunes:title>How Memory Shapes You: What a Core Memory Really Is</itunes:title>
      <itunes:author>Andrew Laffoon, Dr. Christie Chung</itunes:author>
      <itunes:duration>00:30:30</itunes:duration>
      <itunes:summary>The science of why you can’t forget — and how the memories that hurt most might be the ones that matter most.</itunes:summary>
      <itunes:subtitle>The science of why you can’t forget — and how the memories that hurt most might be the ones that matter most.</itunes:subtitle>
      <itunes:keywords>memory, memory science, psychology, andrew laffoon, core memory, palo alto university, inside out core memory, amygdala, sense of self, hippocampus, memory and aging, christie chung, the memory project, how to improve memory, mixbook, memory and identity, autobiographical memory, nostalgia psychology, emotional memory, positivity effect, cognitive psychology, neuroscience</itunes:keywords>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">c6df3a8e-2424-42b9-b05d-4745539f7717</guid>
      <title>How Memory Actually Works</title>
      <description><![CDATA[<p>You remember it perfectly. The problem is that you rewrote it the last time you told the story.</p><p>Cognitive psychologist Dr. Christie Chung, provost at Palo Alto University, joins Mixbook CEO and co-founder Andrew Laffoon to explain what your brain actually does when you remember. Memories aren't recordings. You reconstruct them every time you bring them up, which means they change, and that turns out to be a feature, not a flaw.</p><p>In this episode:</p><p>- Why long-term memory has no limit, and what does hold you back</p><p>- Why photos, music and smells unlock memories nothing else can reach</p><p>- Flashbulb memories, and why even 9/11 memories shift over time</p><p>- What Alzheimer's takes first, and why older memories hold on longest</p><p>- The memory palace, and a two-second habit change that builds new connections</p><p>Memory isn't a perfect record of your life. It's the story you keep telling, and you get a say in how it's told.</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com/" rel="noopener noreferrer"><u>Mixbook Website</u></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer">Facebook</a>&nbsp;</li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer">TikTok</a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i>YouTube</i></a></li></ul><p>Chapters:</p><p>0:00 Introduction: The Memory You'd Bet Money On</p><p>0:57 Is Memory a Recording? Why Memories Are Reconstructed</p><p>2:20 How Rehearsal Strengthens Memory</p><p>4:53 Nostalgia and Imagining the Future</p><p>7:09 Why We Forget, and Which Cues Bring Memories Back</p><p>9:31 Flashbulb Memories: Are They Really Photographs?</p><p>12:05 Memory as Story: Why Our Past Gets Reframed</p><p>14:48 Is Memory Limitless? How Neural Connections Grow It</p><p>23:12 The Memory Palace Technique</p><p>24:47 The File Drawer Analogy</p><p>26:26 Is Technology Changing How We Remember?</p><p>28:38 Alzheimer's and Memory: What Goes First</p><p>32:18 Why Older Adults Retell the Same Stories</p><p>33:59 How a Memory Scientist Handles Her Own Memories</p><p>37:03 Key Takeaways and What's Next</p><p><i><strong>Presented by Mixbook<br></strong></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><strong><u>mixbook.com</u></strong></i></a></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Mon, 12 Oct 2026 04:00:00 +0000</pubDate>
      <author>stories@amazemedialabs.com (Andrew Laffoon, Dr. Christie Chung)</author>
      <link>https://the-memory-project.simplecast.com/episodes/how-memory-actually-works-oSbkXLgr</link>
      <content:encoded><![CDATA[<p>You remember it perfectly. The problem is that you rewrote it the last time you told the story.</p><p>Cognitive psychologist Dr. Christie Chung, provost at Palo Alto University, joins Mixbook CEO and co-founder Andrew Laffoon to explain what your brain actually does when you remember. Memories aren't recordings. You reconstruct them every time you bring them up, which means they change, and that turns out to be a feature, not a flaw.</p><p>In this episode:</p><p>- Why long-term memory has no limit, and what does hold you back</p><p>- Why photos, music and smells unlock memories nothing else can reach</p><p>- Flashbulb memories, and why even 9/11 memories shift over time</p><p>- What Alzheimer's takes first, and why older memories hold on longest</p><p>- The memory palace, and a two-second habit change that builds new connections</p><p>Memory isn't a perfect record of your life. It's the story you keep telling, and you get a say in how it's told.</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com/" rel="noopener noreferrer"><u>Mixbook Website</u></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer">Facebook</a>&nbsp;</li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer">TikTok</a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i>YouTube</i></a></li></ul><p>Chapters:</p><p>0:00 Introduction: The Memory You'd Bet Money On</p><p>0:57 Is Memory a Recording? Why Memories Are Reconstructed</p><p>2:20 How Rehearsal Strengthens Memory</p><p>4:53 Nostalgia and Imagining the Future</p><p>7:09 Why We Forget, and Which Cues Bring Memories Back</p><p>9:31 Flashbulb Memories: Are They Really Photographs?</p><p>12:05 Memory as Story: Why Our Past Gets Reframed</p><p>14:48 Is Memory Limitless? How Neural Connections Grow It</p><p>23:12 The Memory Palace Technique</p><p>24:47 The File Drawer Analogy</p><p>26:26 Is Technology Changing How We Remember?</p><p>28:38 Alzheimer's and Memory: What Goes First</p><p>32:18 Why Older Adults Retell the Same Stories</p><p>33:59 How a Memory Scientist Handles Her Own Memories</p><p>37:03 Key Takeaways and What's Next</p><p><i><strong>Presented by Mixbook<br></strong></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><strong><u>mixbook.com</u></strong></i></a></p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
      <enclosure length="37871835" type="audio/mpeg" url="https://injector.simplecastaudio.com/56510a0f-552d-471e-a5a1-89e8fb99f308/episodes/24410778-3baa-4b09-93e6-7bb3bf96576f/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=56510a0f-552d-471e-a5a1-89e8fb99f308&amp;awEpisodeId=24410778-3baa-4b09-93e6-7bb3bf96576f&amp;feed=mubdU5tK"/>
      <itunes:title>How Memory Actually Works</itunes:title>
      <itunes:author>Andrew Laffoon, Dr. Christie Chung</itunes:author>
      <itunes:duration>00:38:21</itunes:duration>
      <itunes:summary>How does memory actually work? Dr. Christie Chung explores why we remember, why we forget, and how photos can unlock memories we thought were lost.</itunes:summary>
      <itunes:subtitle>How does memory actually work? Dr. Christie Chung explores why we remember, why we forget, and how photos can unlock memories we thought were lost.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
    </item>
    <item>
      <guid isPermaLink="false">d053d550-ec8a-465b-9602-f89f62b36b59</guid>
      <title>Welcome to The Memory Project</title>
      <description><![CDATA[<p>On The Memory Project, Mixbook CEO and co-founder Andrew Laffoon talks with psychologists, researchers, and storytellers who study how memory works and the role it plays in our lives. Each episode pairs research with real stories, exploring how memory shapes identity, how families hold onto what matters, and how we navigate loss, milestones, and everything in between.</p><p>You'll leave each episode with something you can use: a new way to think about memory, ideas for capturing and remembering important moments, or a reason to call someone today. The Memory Project is part of Mixbook's ongoing work to understand, preserve, and celebrate the memories that make us who we are. Subscribe to The Memory Project so you never miss an episode.</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com/" rel="noopener noreferrer"><u>Mixbook Website</u></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer">Facebook</a>&nbsp;</li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer">TikTok</a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i>YouTube</i></a></li></ul><p>&nbsp;</p><p><i><strong>Presented by Mixbook<br></strong></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><strong><u>mixbook.com</u></strong></i></a></p><p><br>&nbsp;</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></description>
      <pubDate>Mon, 21 Sep 2026 17:18:01 +0000</pubDate>
      <author>stories@amazemedialabs.com (Mixbook)</author>
      <link>https://the-memory-project.simplecast.com/episodes/welcome-to-the-memory-project-F_7BJ9OW</link>
      <content:encoded><![CDATA[<p>On The Memory Project, Mixbook CEO and co-founder Andrew Laffoon talks with psychologists, researchers, and storytellers who study how memory works and the role it plays in our lives. Each episode pairs research with real stories, exploring how memory shapes identity, how families hold onto what matters, and how we navigate loss, milestones, and everything in between.</p><p>You'll leave each episode with something you can use: a new way to think about memory, ideas for capturing and remembering important moments, or a reason to call someone today. The Memory Project is part of Mixbook's ongoing work to understand, preserve, and celebrate the memories that make us who we are. Subscribe to The Memory Project so you never miss an episode.</p><p>Follow Us</p><ul><li><a href="https://www.mixbook.com/" rel="noopener noreferrer"><u>Mixbook Website</u></a></li><li><a href="https://www.facebook.com/mixbook" rel="noopener noreferrer">Facebook</a>&nbsp;</li><li><a href="https://www.instagram.com/mixbook" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.tiktok.com/@mixbook" rel="noopener noreferrer">TikTok</a></li><li><a href="https://www.youtube.com/@mixbook" rel="noopener noreferrer"><i>YouTube</i></a></li></ul><p>&nbsp;</p><p><i><strong>Presented by Mixbook<br></strong></i><a href="http://mixbook.com" rel="noopener noreferrer"><i><strong><u>mixbook.com</u></strong></i></a></p><p><br>&nbsp;</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.</p>]]></content:encoded>
      <enclosure length="1200669" type="audio/mpeg" url="https://injector.simplecastaudio.com/56510a0f-552d-471e-a5a1-89e8fb99f308/episodes/379ec881-41bf-4a14-87f5-6e589f88e6d5/audio/128/default.mp3?aid=rss_feed&amp;awCollectionId=56510a0f-552d-471e-a5a1-89e8fb99f308&amp;awEpisodeId=379ec881-41bf-4a14-87f5-6e589f88e6d5&amp;feed=mubdU5tK"/>
      <itunes:title>Welcome to The Memory Project</itunes:title>
      <itunes:author>Mixbook</itunes:author>
      <itunes:duration>00:01:14</itunes:duration>
      <itunes:summary>Discover why memories matter. Join Andrew Laffoon as he uncovers the science and stories behind the moments that shape who we are.</itunes:summary>
      <itunes:subtitle>Discover why memories matter. Join Andrew Laffoon as he uncovers the science and stories behind the moments that shape who we are.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>trailer</itunes:episodeType>
    </item>
  </channel>
</rss>