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    <title>The Good Life Consultant</title>
    <description>If your business is successful on paper but exhausting in practice, welcome.
I’m Blake Stratton. I work with consultants who want to earn more, work less, and be fully present for the “good old days” that are happening right now.
This show is part storytelling, part strategy, and part midlife-crisis prevention plan.
Expect practical insights, zero fluff, and maybe a gentle shove toward doing less—but better.</description>
    <copyright>2025</copyright>
    <language>en</language>
    <pubDate>Wed, 1 Oct 2025 13:52:20 +0000</pubDate>
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      <title>The Good Life Consultant</title>
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    <itunes:summary>If your business is successful on paper but exhausting in practice, welcome.
I’m Blake Stratton. I work with consultants who want to earn more, work less, and be fully present for the “good old days” that are happening right now.
This show is part storytelling, part strategy, and part midlife-crisis prevention plan.
Expect practical insights, zero fluff, and maybe a gentle shove toward doing less—but better.</itunes:summary>
    <itunes:author>Blake Stratton</itunes:author>
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    <itunes:keywords>business, coaching, consulting, solopreneur</itunes:keywords>
    <itunes:owner>
      <itunes:name>Blake Stratton</itunes:name>
      <itunes:email>blake@blakestratton.com</itunes:email>
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    <itunes:category text="Business">
      <itunes:category text="Entrepreneurship"/>
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    <itunes:category text="Business">
      <itunes:category text="Marketing"/>
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    <itunes:category text="Kids &amp; Family">
      <itunes:category text="Parenting"/>
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      <title>[LIVE] Stop Chasing Legitimacy + Start Trusting Yourself, ft. Barrett Brooks</title>
      <description><![CDATA[<p>Follow Barrett and his work: https://barrettbrooks.com/</p><p>Listen to his podcast, Good Work: https://www.youtube.com/watch?v=IVgGTUA049M</p><p> </p><p>00:00 Introduction and Ice Breakers</p><p>01:46 The Journey into Coaching</p><p>07:56 Defining Coaching: What It Is and Isn't</p><p>11:38 The Coaching Journey: Patterns and Goals</p><p>15:42 The Evolution of Coaching Philosophy</p><p>23:24 Embracing Expertise and Surrendering to Growth</p><p>31:29 Client Relationships and Coaching Dynamics</p><p>48:20 The Sacred Role of a Coach</p><p>55:18 Conclusion and Reflections</p><p> </p>
]]></description>
      <pubDate>Wed, 1 Oct 2025 13:52:20 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/live-stop-chasing-legitimacy-start-trusting-yourself-ft-barrett-brooks-5bWv7xs7</link>
      <content:encoded><![CDATA[<p>Follow Barrett and his work: https://barrettbrooks.com/</p><p>Listen to his podcast, Good Work: https://www.youtube.com/watch?v=IVgGTUA049M</p><p> </p><p>00:00 Introduction and Ice Breakers</p><p>01:46 The Journey into Coaching</p><p>07:56 Defining Coaching: What It Is and Isn't</p><p>11:38 The Coaching Journey: Patterns and Goals</p><p>15:42 The Evolution of Coaching Philosophy</p><p>23:24 Embracing Expertise and Surrendering to Growth</p><p>31:29 Client Relationships and Coaching Dynamics</p><p>48:20 The Sacred Role of a Coach</p><p>55:18 Conclusion and Reflections</p><p> </p>
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      <itunes:title>[LIVE] Stop Chasing Legitimacy + Start Trusting Yourself, ft. Barrett Brooks</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:58:38</itunes:duration>
      <itunes:summary>Follow Barrett and his work: https://barrettbrooks.com/
Listen to his podcast, Good Work: https://www.youtube.com/watch?v=IVgGTUA049M

Blake and Barrett explore coaching as a sacred craft and Barrett’s evolution from early career coaching in 2012 to serving seven-figure creators today, defining coaching as forward-looking and developmentally focused—distinct from therapy and consulting—and grounded in deep inner work that fuels outer results. Barrett shares how “progressive surrender” led him back to the creator economy—owning “I am a creative entrepreneur”—after therapy (IFS), coach training, and a pivotal reflection shifted his identity and niche. He outlines a six-month, objectives-driven engagement model, common client entry points (“double my business” vs. “I can’t keep going like this”), and a philosophy that prioritizes human transformation over dependency or rigid outcomes. With his wife joining the business and a pending acquisition, his priorities balance income, family, and creative work, while his vision centers on inner/outer alignment, flexible rhythms, and expanding the reach of his podcast—proving that doing the work with integrity invites the right results.</itunes:summary>
      <itunes:subtitle>Follow Barrett and his work: https://barrettbrooks.com/
Listen to his podcast, Good Work: https://www.youtube.com/watch?v=IVgGTUA049M

Blake and Barrett explore coaching as a sacred craft and Barrett’s evolution from early career coaching in 2012 to serving seven-figure creators today, defining coaching as forward-looking and developmentally focused—distinct from therapy and consulting—and grounded in deep inner work that fuels outer results. Barrett shares how “progressive surrender” led him back to the creator economy—owning “I am a creative entrepreneur”—after therapy (IFS), coach training, and a pivotal reflection shifted his identity and niche. He outlines a six-month, objectives-driven engagement model, common client entry points (“double my business” vs. “I can’t keep going like this”), and a philosophy that prioritizes human transformation over dependency or rigid outcomes. With his wife joining the business and a pending acquisition, his priorities balance income, family, and creative work, while his vision centers on inner/outer alignment, flexible rhythms, and expanding the reach of his podcast—proving that doing the work with integrity invites the right results.</itunes:subtitle>
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      <title>[LIVE] Vision Is Overrated</title>
      <description><![CDATA[<p>In this episode of The Good Life Consultant podcast, Blake Stratton challenges the conventional wisdom surrounding the importance of having a grand vision in business and life. He argues that while vision can be a useful tool, it is often overrated and can lead to unnecessary pressure and stagnation. Instead, he introduces the concept of 'anti-vision,' which focuses on identifying what you don't want in your life to reveal your core values. By embracing constraints and understanding your values, you can create a more fulfilling and flexible lifestyle that aligns with your true desires.</p>
]]></description>
      <pubDate>Wed, 3 Sep 2025 14:26:49 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/live-vision-is-overrated-tGebA_ib</link>
      <content:encoded><![CDATA[<p>In this episode of The Good Life Consultant podcast, Blake Stratton challenges the conventional wisdom surrounding the importance of having a grand vision in business and life. He argues that while vision can be a useful tool, it is often overrated and can lead to unnecessary pressure and stagnation. Instead, he introduces the concept of 'anti-vision,' which focuses on identifying what you don't want in your life to reveal your core values. By embracing constraints and understanding your values, you can create a more fulfilling and flexible lifestyle that aligns with your true desires.</p>
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      <itunes:title>[LIVE] Vision Is Overrated</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:26:30</itunes:duration>
      <itunes:summary>In this episode of The Good Life Consultant podcast, Blake Stratton challenges the conventional wisdom surrounding the importance of having a grand vision in business and life. He argues that while vision can be a useful tool, it is often overrated and can lead to unnecessary pressure and stagnation. Instead, he introduces the concept of &apos;anti-vision,&apos; which focuses on identifying what you don&apos;t want in your life to reveal your core values. By embracing constraints and understanding your values, you can create a more fulfilling and flexible lifestyle that aligns with your true desires.
</itunes:summary>
      <itunes:subtitle>In this episode of The Good Life Consultant podcast, Blake Stratton challenges the conventional wisdom surrounding the importance of having a grand vision in business and life. He argues that while vision can be a useful tool, it is often overrated and can lead to unnecessary pressure and stagnation. Instead, he introduces the concept of &apos;anti-vision,&apos; which focuses on identifying what you don&apos;t want in your life to reveal your core values. By embracing constraints and understanding your values, you can create a more fulfilling and flexible lifestyle that aligns with your true desires.
</itunes:subtitle>
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      <itunes:episode>13</itunes:episode>
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      <title>[LIVE] Design Your Life, Then Your Business</title>
      <description><![CDATA[<p>Chapters</p><p>00:00 Introduction and Intentions</p><p>00:22 The Importance of Design in Business</p><p>06:00 Creating Your Own Path</p><p>11:18 The Role of Structure and Flexibility</p><p>15:45 Daily Cadence and Prioritization</p><p>25:45 Self-Care and Mindset</p><p>33:29 Final Thoughts and Community Engagement</p><p> </p>
]]></description>
      <pubDate>Wed, 27 Aug 2025 19:56:56 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/live-design-your-life-then-your-business-OCvb9qvW</link>
      <content:encoded><![CDATA[<p>Chapters</p><p>00:00 Introduction and Intentions</p><p>00:22 The Importance of Design in Business</p><p>06:00 Creating Your Own Path</p><p>11:18 The Role of Structure and Flexibility</p><p>15:45 Daily Cadence and Prioritization</p><p>25:45 Self-Care and Mindset</p><p>33:29 Final Thoughts and Community Engagement</p><p> </p>
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      <itunes:title>[LIVE] Design Your Life, Then Your Business</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:35:06</itunes:duration>
      <itunes:summary>In this episode of the Good Life Consultants podcast, Blake Stratton explores the journey of entrepreneurship, emphasizing the importance of designing a life that aligns with personal values and ambitions. He discusses the challenges of transitioning from a structured employment mindset to creating one&apos;s own business structure, the significance of flexibility in business, and the necessity of establishing a daily cadence for success. The conversation culminates in a call to prioritize life design over mere business success, advocating for a holistic approach to entrepreneurship.</itunes:summary>
      <itunes:subtitle>In this episode of the Good Life Consultants podcast, Blake Stratton explores the journey of entrepreneurship, emphasizing the importance of designing a life that aligns with personal values and ambitions. He discusses the challenges of transitioning from a structured employment mindset to creating one&apos;s own business structure, the significance of flexibility in business, and the necessity of establishing a daily cadence for success. The conversation culminates in a call to prioritize life design over mere business success, advocating for a holistic approach to entrepreneurship.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>12</itunes:episode>
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      <title>The Growth Triangle Every Parent/Leader Needs to Understand</title>
      <description><![CDATA[<p>Chapters</p><p>00:00 Introduction to Jeremy Clopton</p><p>04:09 Leadership Development in Accounting</p><p>06:06 Parenting Philosophy and Taekwondo</p><p>12:17 The Impact of Taekwondo on Children</p><p>14:16 Navigating Parenting Challenges</p><p>16:07 The Growth Triangle: Accountability, Adversity, and Advocacy</p><p>23:17 The Balance of Accountability, Advocacy, and Adversity</p><p>26:12 Defining Success: Personal and Professional Growth</p><p>29:42 The Role of Advocacy in Achieving Goals</p><p>33:35 Understanding Growth Through Adversity</p><p>37:10 The Importance of Advocates in Personal Development</p><p>39:19 Applying Growth Principles in Parenting and Leadership</p><p> </p>
]]></description>
      <pubDate>Tue, 22 Jul 2025 15:47:47 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/the-growth-triangle-every-parent-leader-needs-to-understand-LYMbuG6l</link>
      <content:encoded><![CDATA[<p>Chapters</p><p>00:00 Introduction to Jeremy Clopton</p><p>04:09 Leadership Development in Accounting</p><p>06:06 Parenting Philosophy and Taekwondo</p><p>12:17 The Impact of Taekwondo on Children</p><p>14:16 Navigating Parenting Challenges</p><p>16:07 The Growth Triangle: Accountability, Adversity, and Advocacy</p><p>23:17 The Balance of Accountability, Advocacy, and Adversity</p><p>26:12 Defining Success: Personal and Professional Growth</p><p>29:42 The Role of Advocacy in Achieving Goals</p><p>33:35 Understanding Growth Through Adversity</p><p>37:10 The Importance of Advocates in Personal Development</p><p>39:19 Applying Growth Principles in Parenting and Leadership</p><p> </p>
]]></content:encoded>
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      <itunes:title>The Growth Triangle Every Parent/Leader Needs to Understand</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:43:23</itunes:duration>
      <itunes:summary>Summary

In this conversation, Blake Stratton and Jeremy Clopton explore the intersection of family life, personal growth, and professional development. They discuss the challenges of parenting, the importance of leadership in both family and business contexts, and introduce the concept of the &apos;Upstream Growth Triangle&apos; which emphasizes the balance of accountability, adversity, and advocacy in achieving success. The dialogue weaves through personal anecdotes, parenting philosophies, and insights into effective leadership, making it relatable for both parents and professionals.</itunes:summary>
      <itunes:subtitle>Summary

In this conversation, Blake Stratton and Jeremy Clopton explore the intersection of family life, personal growth, and professional development. They discuss the challenges of parenting, the importance of leadership in both family and business contexts, and introduce the concept of the &apos;Upstream Growth Triangle&apos; which emphasizes the balance of accountability, adversity, and advocacy in achieving success. The dialogue weaves through personal anecdotes, parenting philosophies, and insights into effective leadership, making it relatable for both parents and professionals.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>10</itunes:episode>
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      <title>Why This Mom Sold Her 6-Figure Agency to Become a Consultant</title>
      <description><![CDATA[<p>Chapters</p><p>00:00 Introduction and Background</p><p>08:07 Transitioning from Agency to Consulting</p><p>11:08 The Catalyst for Change</p><p>13:59 Life After the Transition</p><p>16:58 Reflections on Work and Enjoyment</p><p>19:49 Resilience and Family Values</p><p>22:47 The Impact of Dance on Resilience</p><p>25:51 Storytelling and Family Dynamics</p><p>27:23 The Dance of Structure and Freedom</p><p>29:16 Navigating the Wild West of Consulting</p><p>32:27 Finding the Right Fit with Clients</p><p>36:06 Vision for the Future: Balancing Growth and Values</p><p>40:19 Integrating Values into Daily Life</p><p>44:32 Measuring Growth Beyond Accomplishments</p><p>46:26 Navigating Motherhood and Entrepreneurship</p><p> </p>
]]></description>
      <pubDate>Tue, 8 Jul 2025 19:45:43 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/why-this-mom-sold-her-6-figure-agency-to-become-a-consultant-xo5ta8Ip</link>
      <content:encoded><![CDATA[<p>Chapters</p><p>00:00 Introduction and Background</p><p>08:07 Transitioning from Agency to Consulting</p><p>11:08 The Catalyst for Change</p><p>13:59 Life After the Transition</p><p>16:58 Reflections on Work and Enjoyment</p><p>19:49 Resilience and Family Values</p><p>22:47 The Impact of Dance on Resilience</p><p>25:51 Storytelling and Family Dynamics</p><p>27:23 The Dance of Structure and Freedom</p><p>29:16 Navigating the Wild West of Consulting</p><p>32:27 Finding the Right Fit with Clients</p><p>36:06 Vision for the Future: Balancing Growth and Values</p><p>40:19 Integrating Values into Daily Life</p><p>44:32 Measuring Growth Beyond Accomplishments</p><p>46:26 Navigating Motherhood and Entrepreneurship</p><p> </p>
]]></content:encoded>
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      <itunes:title>Why This Mom Sold Her 6-Figure Agency to Become a Consultant</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:49:41</itunes:duration>
      <itunes:summary>Summary

In this episode, Blake Stratton interviews Kate Grochowski, a consultant and entrepreneur, about her journey of transitioning from running a marketing agency to a consulting role while navigating motherhood. They discuss the challenges and rewards of balancing family life with business, the importance of resilience, and the values that guide their lives. Kate shares her insights on finding joy in solopreneurship, the significance of integrating personal values into daily life, and the evolution of her career as she prepares for the arrival of her third child.

</itunes:summary>
      <itunes:subtitle>Summary

In this episode, Blake Stratton interviews Kate Grochowski, a consultant and entrepreneur, about her journey of transitioning from running a marketing agency to a consulting role while navigating motherhood. They discuss the challenges and rewards of balancing family life with business, the importance of resilience, and the values that guide their lives. Kate shares her insights on finding joy in solopreneurship, the significance of integrating personal values into daily life, and the evolution of her career as she prepares for the arrival of her third child.

</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>9</itunes:episode>
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      <title>The Real Reason You&apos;re Frustrated (And How To Fix It)</title>
      <description><![CDATA[<p><strong>NOTES:</strong></p><ul><li>Building a consulting business can be frustrating, but it's essential to recognize that frustration often stems from our expectations.</li><li>Surrounding yourself with like-minded individuals can provide energy and motivation.</li><li>Creating group formats for consulting can enhance flexibility and client engagement.</li><li>Building in public allows for iterative development and real-time feedback.</li><li>Frustration can be viewed as resistance to reality; acknowledging this can help in processing it.</li><li>Consultants often experience seasons of sowing and reaping in their business growth.</li><li>It's crucial to balance your perspective when facing challenges in consulting.</li><li>Increasing the number of attempts (or 'at bats') can help overcome setbacks.</li><li>Connecting with others can alleviate feelings of isolation and provide support during challenging times.</li></ul>
]]></description>
      <pubDate>Wed, 2 Jul 2025 19:40:40 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/the-real-reason-youre-frustrated-and-how-to-fix-it-kWz4R4yQ</link>
      <content:encoded><![CDATA[<p><strong>NOTES:</strong></p><ul><li>Building a consulting business can be frustrating, but it's essential to recognize that frustration often stems from our expectations.</li><li>Surrounding yourself with like-minded individuals can provide energy and motivation.</li><li>Creating group formats for consulting can enhance flexibility and client engagement.</li><li>Building in public allows for iterative development and real-time feedback.</li><li>Frustration can be viewed as resistance to reality; acknowledging this can help in processing it.</li><li>Consultants often experience seasons of sowing and reaping in their business growth.</li><li>It's crucial to balance your perspective when facing challenges in consulting.</li><li>Increasing the number of attempts (or 'at bats') can help overcome setbacks.</li><li>Connecting with others can alleviate feelings of isolation and provide support during challenging times.</li></ul>
]]></content:encoded>
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      <itunes:title>The Real Reason You&apos;re Frustrated (And How To Fix It)</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:34:13</itunes:duration>
      <itunes:summary>Summary

In this episode of the Good Life Consultant podcast, Blake Stratton discusses the journey of building a consulting business, sharing personal experiences and insights on managing frustration. He emphasizes the importance of community, the iterative process of growth, and the necessity of balancing expectations with reality. The conversation is structured into two main segments: personal updates and a deep dive into the common frustrations faced by consultants, along with strategies to overcome them.

</itunes:summary>
      <itunes:subtitle>Summary

In this episode of the Good Life Consultant podcast, Blake Stratton discusses the journey of building a consulting business, sharing personal experiences and insights on managing frustration. He emphasizes the importance of community, the iterative process of growth, and the necessity of balancing expectations with reality. The conversation is structured into two main segments: personal updates and a deep dive into the common frustrations faced by consultants, along with strategies to overcome them.

</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>8</itunes:episode>
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      <title>The &quot;Harry Potter Offer&quot; Great Clients Want to Buy</title>
      <description><![CDATA[<p><strong>NOTES:</strong></p><ul><li>The Flex Framework helps create a flexible consulting business around favorite clients.</li><li>Leveraged offers are essential for maximizing output with minimal input.</li><li>Customization can lead to scope creep and client dissatisfaction.</li><li>Effective marketing requires clarity in service offerings.</li><li>Understanding client transformations is key to structuring offers.</li><li>Each phase of a consulting program should address specific client problems.</li><li>Framing services around problem-solving increases client buy-in.</li><li>Workshops are available for deeper learning on leveraged offers.</li></ul><p> </p><p> </p>
]]></description>
      <pubDate>Thu, 12 Jun 2025 18:09:14 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/the-harry-potter-offer-great-clients-want-to-buy-HFPiCuiP</link>
      <content:encoded><![CDATA[<p><strong>NOTES:</strong></p><ul><li>The Flex Framework helps create a flexible consulting business around favorite clients.</li><li>Leveraged offers are essential for maximizing output with minimal input.</li><li>Customization can lead to scope creep and client dissatisfaction.</li><li>Effective marketing requires clarity in service offerings.</li><li>Understanding client transformations is key to structuring offers.</li><li>Each phase of a consulting program should address specific client problems.</li><li>Framing services around problem-solving increases client buy-in.</li><li>Workshops are available for deeper learning on leveraged offers.</li></ul><p> </p><p> </p>
]]></content:encoded>
      <enclosure length="30937799" type="audio/mpeg" url="https://cdn.simplecast.com/audio/aee6e773-0856-4617-a805-95743a545b12/episodes/b127e502-9bd0-4d2f-87b2-21d32099944a/audio/37330f2d-c9fc-4da9-9d28-612e0de69aa5/default_tc.mp3?aid=rss_feed&amp;feed=mr9zW5_k"/>
      <itunes:title>The &quot;Harry Potter Offer&quot; Great Clients Want to Buy</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:32:13</itunes:duration>
      <itunes:summary>Summary

In this episode of the Good Life Consultant podcast, Blake Stratton discusses the challenges faced by consultants and service providers in creating a flexible business model that aligns with their values and lifestyle. He introduces the Flex Framework, emphasizing the importance of leveraged offers and structuring consulting services to enhance client buy-in and satisfaction. The conversation also touches on the significance of understanding client transformations and effectively communicating the value of services offered.</itunes:summary>
      <itunes:subtitle>Summary

In this episode of the Good Life Consultant podcast, Blake Stratton discusses the challenges faced by consultants and service providers in creating a flexible business model that aligns with their values and lifestyle. He introduces the Flex Framework, emphasizing the importance of leveraged offers and structuring consulting services to enhance client buy-in and satisfaction. The conversation also touches on the significance of understanding client transformations and effectively communicating the value of services offered.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>7</itunes:episode>
    </item>
    <item>
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      <title>The New American Dream: Business, Music, and Bedtime Stories</title>
      <description><![CDATA[<p><strong>Chapters</strong></p><p>00:00 Introduction to Entrepreneurship and Personal Growth</p><p>01:49 The Intersection of Art and Business</p><p>02:03 Introduction and Weather Check</p><p>03:02 Trusting the Story: Colts and Life Perspectives</p><p>04:58 Business and Family Dynamics</p><p>07:56 Understanding Business Numbers</p><p>11:00 Integrating Family and Business Life</p><p>13:56 Navigating Interruptions and Work-Life Balance</p><p>16:56 The Role of Communication in Family and Business</p><p>20:47 Defining the Game: Business and Personal Goals</p><p>27:21 Defining the Game: Business and Family Dynamics</p><p>33:06 Navigating Career Transitions: From Music to Business</p><p>38:44 Building a Business: Freedom and Creativity</p><p>45:18 Understanding Client Needs: The Human Element in Numbers</p><p>50:28 Balancing Family and Work: A Journey Together</p><p> </p>
]]></description>
      <pubDate>Tue, 3 Jun 2025 14:34:59 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/the-new-american-dream-business-music-and-bedtime-stories-MeqULtSY</link>
      <content:encoded><![CDATA[<p><strong>Chapters</strong></p><p>00:00 Introduction to Entrepreneurship and Personal Growth</p><p>01:49 The Intersection of Art and Business</p><p>02:03 Introduction and Weather Check</p><p>03:02 Trusting the Story: Colts and Life Perspectives</p><p>04:58 Business and Family Dynamics</p><p>07:56 Understanding Business Numbers</p><p>11:00 Integrating Family and Business Life</p><p>13:56 Navigating Interruptions and Work-Life Balance</p><p>16:56 The Role of Communication in Family and Business</p><p>20:47 Defining the Game: Business and Personal Goals</p><p>27:21 Defining the Game: Business and Family Dynamics</p><p>33:06 Navigating Career Transitions: From Music to Business</p><p>38:44 Building a Business: Freedom and Creativity</p><p>45:18 Understanding Client Needs: The Human Element in Numbers</p><p>50:28 Balancing Family and Work: A Journey Together</p><p> </p>
]]></content:encoded>
      <enclosure length="51532320" type="audio/mpeg" url="https://cdn.simplecast.com/audio/aee6e773-0856-4617-a805-95743a545b12/episodes/9a49f54a-c7a3-451f-8a22-9afd3a339da7/audio/a5955159-413d-49ec-827a-d4c6b2666f65/default_tc.mp3?aid=rss_feed&amp;feed=mr9zW5_k"/>
      <itunes:title>The New American Dream: Business, Music, and Bedtime Stories</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:53:40</itunes:duration>
      <itunes:summary>In this conversation, Blake and Ben Cooper discuss the intersection of business, creativity, and family life. They explore how to integrate personal values into business practices, the importance of understanding financial metrics, and the challenges of balancing work and parenting. Ben shares his journey from the music industry to consulting, emphasizing the need for empathy and connection in business relationships. The discussion highlights the significance of defining success on personal terms and the role of creativity in entrepreneurship.

</itunes:summary>
      <itunes:subtitle>In this conversation, Blake and Ben Cooper discuss the intersection of business, creativity, and family life. They explore how to integrate personal values into business practices, the importance of understanding financial metrics, and the challenges of balancing work and parenting. Ben shares his journey from the music industry to consulting, emphasizing the need for empathy and connection in business relationships. The discussion highlights the significance of defining success on personal terms and the role of creativity in entrepreneurship.

</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>6</itunes:episode>
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    <item>
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      <title>Insider Secrets of Leadership with Exec Coach Jonathan Sheeley</title>
      <description><![CDATA[<p><strong>Learn more about Jonathan here: </strong><a href="https://sheeleyexecutiveconsulting.co/">https://sheeleyexecutiveconsulting.co/</a></p><p>NOTES:</p><ul><li>The magic of networking often happens in DMs.</li><li>Building a business while prioritizing family is essential.</li><li>C-suite leaders often inherit outdated frameworks.</li><li>Articulating a clear vision is crucial for leadership.</li><li>Good teams lead to great businesses and positive community impact.</li><li>Transitioning from a stable job to entrepreneurship can be challenging yet rewarding.</li><li>Understanding client needs is key to successful coaching.</li><li>Long-term contracts provide stability and allow for deeper relationships.</li><li>Asynchronous coaching can enhance client engagement and flexibility.</li><li>Building a supportive team is vital for business growth.</li><li> </li></ul><p> </p>
]]></description>
      <pubDate>Fri, 30 May 2025 16:21:08 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/insider-secrets-of-leadership-with-exec-coach-jonathan-sheeley-_Kitx6Nq</link>
      <content:encoded><![CDATA[<p><strong>Learn more about Jonathan here: </strong><a href="https://sheeleyexecutiveconsulting.co/">https://sheeleyexecutiveconsulting.co/</a></p><p>NOTES:</p><ul><li>The magic of networking often happens in DMs.</li><li>Building a business while prioritizing family is essential.</li><li>C-suite leaders often inherit outdated frameworks.</li><li>Articulating a clear vision is crucial for leadership.</li><li>Good teams lead to great businesses and positive community impact.</li><li>Transitioning from a stable job to entrepreneurship can be challenging yet rewarding.</li><li>Understanding client needs is key to successful coaching.</li><li>Long-term contracts provide stability and allow for deeper relationships.</li><li>Asynchronous coaching can enhance client engagement and flexibility.</li><li>Building a supportive team is vital for business growth.</li><li> </li></ul><p> </p>
]]></content:encoded>
      <enclosure length="82941953" type="audio/mpeg" url="https://cdn.simplecast.com/audio/aee6e773-0856-4617-a805-95743a545b12/episodes/dedfa6fb-10f1-4fd4-9dbb-eec135ad3df5/audio/445714d0-b45d-4b35-b0e7-62ff513845cc/default_tc.mp3?aid=rss_feed&amp;feed=mr9zW5_k"/>
      <itunes:title>Insider Secrets of Leadership with Exec Coach Jonathan Sheeley</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>01:26:23</itunes:duration>
      <itunes:summary>Summary

In this conversation, Blake and Jonathan Sheeley explore the intricacies of executive coaching, the importance of articulating a clear vision, and the challenges faced by C-suite leaders in today&apos;s business landscape. Jonathan shares his journey from higher education to coaching, emphasizing the need for leaders to adapt to modern expectations and the significance of building good teams. They discuss strategies for securing long-term contracts, the benefits of asynchronous coaching, and the importance of finding the right clients. The conversation highlights the balance between personal life and business aspirations, ultimately underscoring the value of service in the coaching profession.

</itunes:summary>
      <itunes:subtitle>Summary

In this conversation, Blake and Jonathan Sheeley explore the intricacies of executive coaching, the importance of articulating a clear vision, and the challenges faced by C-suite leaders in today&apos;s business landscape. Jonathan shares his journey from higher education to coaching, emphasizing the need for leaders to adapt to modern expectations and the significance of building good teams. They discuss strategies for securing long-term contracts, the benefits of asynchronous coaching, and the importance of finding the right clients. The conversation highlights the balance between personal life and business aspirations, ultimately underscoring the value of service in the coaching profession.

</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>5</itunes:episode>
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      <title>How to Get Clients When You Don&apos;t Have Time for Marketing</title>
      <description><![CDATA[<p>NOTES:</p><ul><li>Sustainable marketing is crucial for busy consultants.</li><li>Referrals can be limiting and unpredictable.</li><li>The Flex framework combines marketing and service delivery.</li><li>Exponential trust is built through client interactions.</li><li>Documenting client calls provides valuable marketing content.</li><li>Repurposing content saves time and effort.</li><li>Creating proof of success is essential for attracting clients.</li><li>Marketing should not feel like a burden.</li><li>Focus on building a lifestyle business that supports personal goals.</li><li>Identify where trust is being created in client interactions.</li></ul>
]]></description>
      <pubDate>Fri, 30 May 2025 16:12:14 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/how-to-get-clients-when-you-dont-have-time-for-marketing-JXhR3HW1</link>
      <content:encoded><![CDATA[<p>NOTES:</p><ul><li>Sustainable marketing is crucial for busy consultants.</li><li>Referrals can be limiting and unpredictable.</li><li>The Flex framework combines marketing and service delivery.</li><li>Exponential trust is built through client interactions.</li><li>Documenting client calls provides valuable marketing content.</li><li>Repurposing content saves time and effort.</li><li>Creating proof of success is essential for attracting clients.</li><li>Marketing should not feel like a burden.</li><li>Focus on building a lifestyle business that supports personal goals.</li><li>Identify where trust is being created in client interactions.</li></ul>
]]></content:encoded>
      <enclosure length="31247925" type="audio/mpeg" url="https://cdn.simplecast.com/audio/aee6e773-0856-4617-a805-95743a545b12/episodes/610b66b5-6ba3-45dd-ab9a-33eccbfc57c8/audio/dabc440a-8748-4cf6-b1db-8d3552f2ea9e/default_tc.mp3?aid=rss_feed&amp;feed=mr9zW5_k"/>
      <itunes:title>How to Get Clients When You Don&apos;t Have Time for Marketing</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:32:32</itunes:duration>
      <itunes:summary>Summary

In this episode, Blake Stratton discusses sustainable marketing strategies for consultants and service providers. He introduces the Flex framework, which emphasizes the importance of creating exponential trust through client interactions and effective documentation. The conversation covers the challenges of relying solely on referrals and traditional marketing, and offers actionable steps for consultants to attract ideal clients without overwhelming their schedules. Key strategies include documenting client interactions, repurposing content, and consistently showcasing proof of success to build trust.

</itunes:summary>
      <itunes:subtitle>Summary

In this episode, Blake Stratton discusses sustainable marketing strategies for consultants and service providers. He introduces the Flex framework, which emphasizes the importance of creating exponential trust through client interactions and effective documentation. The conversation covers the challenges of relying solely on referrals and traditional marketing, and offers actionable steps for consultants to attract ideal clients without overwhelming their schedules. Key strategies include documenting client interactions, repurposing content, and consistently showcasing proof of success to build trust.

</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>4</itunes:episode>
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    <item>
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      <title>The 4 Part System I Use to Run a Family-Lifestyle Business</title>
      <description><![CDATA[<p>NOTES:</p><ul><li>The importance of aligning business with personal life priorities.</li><li>Challenges in following traditional business growth strategies.</li><li>Working from alignment leads to easier business operations.</li><li>Simplicity in business processes enhances execution and results.</li><li>Identifying a favorite client can streamline business focus.</li><li>Creating a story-driven offer increases client engagement.</li><li>Effortless delivery can improve client results and reduce workload.</li><li>Marketing should leverage existing client relationships and stories.</li><li>Flexibility in business allows for better work-life balance.</li><li>Your business can serve as a tool for personal development.</li></ul><p> </p><p> </p>
]]></description>
      <pubDate>Thu, 29 May 2025 15:27:46 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/the-4-part-system-i-use-to-run-a-family-friendly-business-3A_54x8h</link>
      <content:encoded><![CDATA[<p>NOTES:</p><ul><li>The importance of aligning business with personal life priorities.</li><li>Challenges in following traditional business growth strategies.</li><li>Working from alignment leads to easier business operations.</li><li>Simplicity in business processes enhances execution and results.</li><li>Identifying a favorite client can streamline business focus.</li><li>Creating a story-driven offer increases client engagement.</li><li>Effortless delivery can improve client results and reduce workload.</li><li>Marketing should leverage existing client relationships and stories.</li><li>Flexibility in business allows for better work-life balance.</li><li>Your business can serve as a tool for personal development.</li></ul><p> </p><p> </p>
]]></content:encoded>
      <enclosure length="39927265" type="audio/mpeg" url="https://cdn.simplecast.com/audio/aee6e773-0856-4617-a805-95743a545b12/episodes/118891e3-76e5-46f8-a0c0-80eef8e198b3/audio/6c9d6bd7-956a-4538-bba9-6af75fdca8b9/default_tc.mp3?aid=rss_feed&amp;feed=mr9zW5_k"/>
      <itunes:title>The 4 Part System I Use to Run a Family-Lifestyle Business</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:41:35</itunes:duration>
      <itunes:summary>Summary

In this episode of The Good Life Consultant, Blake Stratton discusses the challenges of balancing business growth with personal life priorities. He introduces a flexible business model that allows entrepreneurs to work from a place of alignment with their values and life goals. The conversation covers key principles for creating a business that adapts to life’s demands, including the importance of simplicity, identifying a favorite client, and developing a leveraged offer. Blake also shares his FLEX framework, which emphasizes effortless delivery and exponential visibility in marketing, ultimately guiding listeners toward a more fulfilling and flexible business approach.

</itunes:summary>
      <itunes:subtitle>Summary

In this episode of The Good Life Consultant, Blake Stratton discusses the challenges of balancing business growth with personal life priorities. He introduces a flexible business model that allows entrepreneurs to work from a place of alignment with their values and life goals. The conversation covers key principles for creating a business that adapts to life’s demands, including the importance of simplicity, identifying a favorite client, and developing a leveraged offer. Blake also shares his FLEX framework, which emphasizes effortless delivery and exponential visibility in marketing, ultimately guiding listeners toward a more fulfilling and flexible business approach.

</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>3</itunes:episode>
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      <title>How to Free Up Your Calendar (Without Changing Your Business)</title>
      <description><![CDATA[<p><strong>NOTES</strong></p><ul><li>The podcast is aimed at those seeking calendar freedom.</li><li>Many entrepreneurs feel overwhelmed despite achieving some success.</li><li>Calendar freedom is about perspective, not just time management tools.</li><li>Shifting your mindset can lead to greater productivity and ease.</li><li>Identifying feelings of frustration can help clarify underlying issues.</li><li>Constraints can create freedom in your schedule.</li><li>It's essential to address the perspectives driving your decisions.</li><li>Action creates clarity and helps overcome feelings of overwhelm.</li><li>Time freedom is possible even in busy schedules.</li><li>Understanding your values can help establish effective constraints.</li></ul>
]]></description>
      <pubDate>Mon, 26 May 2025 18:46:30 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/how-to-free-up-your-calendar-without-changing-your-business-UAIPj_h0</link>
      <content:encoded><![CDATA[<p><strong>NOTES</strong></p><ul><li>The podcast is aimed at those seeking calendar freedom.</li><li>Many entrepreneurs feel overwhelmed despite achieving some success.</li><li>Calendar freedom is about perspective, not just time management tools.</li><li>Shifting your mindset can lead to greater productivity and ease.</li><li>Identifying feelings of frustration can help clarify underlying issues.</li><li>Constraints can create freedom in your schedule.</li><li>It's essential to address the perspectives driving your decisions.</li><li>Action creates clarity and helps overcome feelings of overwhelm.</li><li>Time freedom is possible even in busy schedules.</li><li>Understanding your values can help establish effective constraints.</li></ul>
]]></content:encoded>
      <enclosure length="29548503" type="audio/mpeg" url="https://cdn.simplecast.com/audio/aee6e773-0856-4617-a805-95743a545b12/episodes/c32d4778-694c-44dd-a9c1-7aba60f0455d/audio/7a00d605-4475-460b-98a1-26d8b9cde833/default_tc.mp3?aid=rss_feed&amp;feed=mr9zW5_k"/>
      <itunes:title>How to Free Up Your Calendar (Without Changing Your Business)</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:30:46</itunes:duration>
      <itunes:summary>Summary

In this episode, Blake Stratton discusses the concept of calendar freedom, emphasizing the importance of perspective in time management. He shares personal experiences and insights on how shifting one&apos;s mindset can lead to greater freedom and productivity without necessarily changing the business structure. The conversation includes practical takeaways for listeners to implement in their own lives, focusing on the significance of constraints and the need to address underlying perspectives that may hinder progress.

</itunes:summary>
      <itunes:subtitle>Summary

In this episode, Blake Stratton discusses the concept of calendar freedom, emphasizing the importance of perspective in time management. He shares personal experiences and insights on how shifting one&apos;s mindset can lead to greater freedom and productivity without necessarily changing the business structure. The conversation includes practical takeaways for listeners to implement in their own lives, focusing on the significance of constraints and the need to address underlying perspectives that may hinder progress.

</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>2</itunes:episode>
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    <item>
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      <title>Why Productivity Broke Me (And What Finally Set Me Free)</title>
      <description><![CDATA[<p><strong>Takeaways</strong></p><ul><li>Building a lifestyle business is about more than just wealth.</li><li>Chronic stress can exist even in seemingly perfect circumstances.</li><li>Perspective is more important than productivity tactics.</li><li>Our minds operate like software that needs updates.</li><li>Misaligned beliefs can create chronic stress.</li><li>Upgrading mental software can lead to better life outcomes.</li><li>Peace and alignment can enhance productivity naturally.</li><li>Parenting requires presence and energy, not just time.</li><li>It's essential to address the underlying issues, not just symptoms.</li><li>The journey to a good life involves continuous self-improvement.</li></ul><p><strong>Chapters</strong></p><p>00:00 Introduction to The Good Life Consultant</p><p>07:11 The Pursuit of a Meaningful Life</p><p>08:58 The Shift in Perspective on Productivity</p><p>18:14 Understanding the Mind as Software</p><p>26:18 The Importance of Alignment in Life</p><p>34:42 Conclusion: Embracing Peace Over Pressure</p><p> </p><p> </p>
]]></description>
      <pubDate>Mon, 26 May 2025 18:37:34 +0000</pubDate>
      <author>blake@blakestratton.com (Blake Stratton)</author>
      <link>https://the-good-life-consultant.simplecast.com/episodes/why-productivity-broke-me-and-what-finally-set-me-free-hJwvXXL4</link>
      <content:encoded><![CDATA[<p><strong>Takeaways</strong></p><ul><li>Building a lifestyle business is about more than just wealth.</li><li>Chronic stress can exist even in seemingly perfect circumstances.</li><li>Perspective is more important than productivity tactics.</li><li>Our minds operate like software that needs updates.</li><li>Misaligned beliefs can create chronic stress.</li><li>Upgrading mental software can lead to better life outcomes.</li><li>Peace and alignment can enhance productivity naturally.</li><li>Parenting requires presence and energy, not just time.</li><li>It's essential to address the underlying issues, not just symptoms.</li><li>The journey to a good life involves continuous self-improvement.</li></ul><p><strong>Chapters</strong></p><p>00:00 Introduction to The Good Life Consultant</p><p>07:11 The Pursuit of a Meaningful Life</p><p>08:58 The Shift in Perspective on Productivity</p><p>18:14 Understanding the Mind as Software</p><p>26:18 The Importance of Alignment in Life</p><p>34:42 Conclusion: Embracing Peace Over Pressure</p><p> </p><p> </p>
]]></content:encoded>
      <enclosure length="35458446" type="audio/mpeg" url="https://cdn.simplecast.com/audio/aee6e773-0856-4617-a805-95743a545b12/episodes/ef4fe849-e282-452f-8d5c-64a9b15edc4c/audio/bd4ddf14-62ac-401e-b975-6c425e509c77/default_tc.mp3?aid=rss_feed&amp;feed=mr9zW5_k"/>
      <itunes:title>Why Productivity Broke Me (And What Finally Set Me Free)</itunes:title>
      <itunes:author>Blake Stratton</itunes:author>
      <itunes:duration>00:36:56</itunes:duration>
      <itunes:summary>In this inaugural episode of The Good Life Consultant, Blake shares his journey towards creating a meaningful life that balances work, family, and personal fulfillment. He discusses the inherent tensions between productivity and presence, the importance of shifting perspectives on productivity, and how understanding the mind as software can lead to significant life changes. Blake emphasizes the need for alignment in actions and thoughts to achieve peace and fulfillment, rather than succumbing to chronic stress and pressure.</itunes:summary>
      <itunes:subtitle>In this inaugural episode of The Good Life Consultant, Blake shares his journey towards creating a meaningful life that balances work, family, and personal fulfillment. He discusses the inherent tensions between productivity and presence, the importance of shifting perspectives on productivity, and how understanding the mind as software can lead to significant life changes. Blake emphasizes the need for alignment in actions and thoughts to achieve peace and fulfillment, rather than succumbing to chronic stress and pressure.</itunes:subtitle>
      <itunes:explicit>false</itunes:explicit>
      <itunes:episodeType>full</itunes:episodeType>
      <itunes:episode>1</itunes:episode>
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