https://simplecast.com Level Up UA Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape. 2021 - Level Up UA en Mon, 6 Dec 2021 06:00:00 +0000 Mon, 6 Dec 2021 06:00:10 +0000 https://level-up-ua.simplecast.com Level Up UA https://image.simplecastcdn.com/images/369f6a07-df6b-41e9-a5cb-1cbd0098b9d1/c2af34b7-6b14-416b-9e09-afca53896088/3000x3000/630x630-level-up-gaming-podcast-logo.jpg?aid=rss_feed https://level-up-ua.simplecast.com episodic Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape. AppsFlyer no https://feeds.simplecast.com/mIuv_Iw6 ad tech, advertising technology, ua, user acquisition AppsFlyer levelupuapodcast@gmail.com 8d51f983-df59-4f3e-9aea-fda18de61ea1 The One With The Office Party (Part 2)

Adam & Piyush are joined by David Philippson and Tim Koschella again for part two of their mission to round up the year, Industry acquisitions and what it all means, Meta (Facebook), and making some interesting predictions for 2022.

]]> Mon, 6 Dec 2021 06:00:00 +0000 levelupuapodcast@gmail.com (Appsflyer, product madness) https://level-up-ua.simplecast.com/episodes/the-one-with-the-office-party-part-2-O46v_xhK

Adam & Piyush are joined by David Philippson and Tim Koschella again for part two of their mission to round up the year, Industry acquisitions and what it all means, Meta (Facebook), and making some interesting predictions for 2022.

]]> The One With The Office Party (Part 2) Appsflyer, product madness 00:46:18 Adam & Piyush are joined by David Philippson and Tim Koschella again for part two of their mission to round up the year, Industry acquisitions and what it all means, Meta (Facebook), and making some interesting predictions for 2022. Adam & Piyush are joined by David Philippson and Tim Koschella again for part two of their mission to round up the year, Industry acquisitions and what it all means, Meta (Facebook), and making some interesting predictions for 2022. marketing, market, ad tech, martech, google, mergers, advertising technology, facebook, ad, block, advertising, ipo, gaming, acquisitions, ads, meta, gamify, marketer no full 12 83e13f00-22e0-4f92-bb3f-8b7cc831a4c1 The One with the Office Party (Part 1) Adam & Piyush are joined by David Philippson and Tim Koschella on a mission to round up the year, discussing Apple, Industry acquisitions, Meta, Crypto gaming and much much more.

]]> Mon, 22 Nov 2021 06:00:00 +0000 levelupuapodcast@gmail.com (AppsFlyer) https://level-up-ua.simplecast.com/episodes/the-one-with-the-office-party-part-1-nXCS7bw4 Adam & Piyush are joined by David Philippson and Tim Koschella on a mission to round up the year, discussing Apple, Industry acquisitions, Meta, Crypto gaming and much much more.

]]> The One with the Office Party (Part 1) AppsFlyer 00:40:25 Adam & Piyush are joined by David Philippson and Tim Koschella on a mission to round up the year, discussing Apple, Industry acquisitions, Meta, Crypto gaming and much much more. Adam & Piyush are joined by David Philippson and Tim Koschella on a mission to round up the year, discussing Apple, Industry acquisitions, Meta, Crypto gaming and much much more. marketing, covid, iphone, ua, ios15, facebook, user acquisition, android, advertising, gaming, level up, ios14, meta, marketer, apple, ios no full 11 3e8823cc-890a-4499-9642-5007b32a81cc The One About Engagement Adam & Piyush are joined by Tom Hammond (Co-founder & CEO of UserWise) as they deep dive into the connection between CRM and UA in gaming. What does good CRM look like in a gaming context and how does it affect UA? Is poor UA performance a factor of UA or monetisation design, or both?! Tune in to find out.

]]> Mon, 8 Nov 2021 00:00:00 +0000 levelupuapodcast@gmail.com (Appsflyer, UserWise) https://level-up-ua.simplecast.com/episodes/the-one-about-engagement-8_wKfS1V Adam & Piyush are joined by Tom Hammond (Co-founder & CEO of UserWise) as they deep dive into the connection between CRM and UA in gaming. What does good CRM look like in a gaming context and how does it affect UA? Is poor UA performance a factor of UA or monetisation design, or both?! Tune in to find out.

]]> The One About Engagement Appsflyer, UserWise 00:39:32 Adam & Piyush are joined by Tom Hammond (Co-founder & CEO of UserWise) as they deep dive into the connection between CRM and UA in gaming. What does good CRM look like in a gaming context and how does it affect UA? Is poor UA performance a factor of UA or monetisation design, or both?! Tune in to find out. Adam & Piyush are joined by Tom Hammond (Co-founder & CEO of UserWise) as they deep dive into the connection between CRM and UA in gaming. What does good CRM look like in a gaming context and how does it affect UA? Is poor UA performance a factor of UA or monetisation design, or both?! Tune in to find out. marketing, app, apps, ua, app store, attrition, marketers, user acquisition, ad, retention, android, advertising, gaming, ads, engagement, in-app, ios, social no full 10 d3b23afd-bd56-4b7d-adbb-7d81919f57c4 The One About Virtual Reality Join your hosts, Adam and Piyush, with very special guest Tony Vitillo (VR Developer / Blogger) as they take an in depth look at the world of Virtual Reality. Should you be moving to VR? Have a listen and then make your mind up.

 

Guest: Antony Vitillo

Hosts: Adam Smart and Piyush Mishra

]]> Mon, 25 Oct 2021 05:00:00 +0000 levelupuapodcast@gmail.com (Appsflyer) https://level-up-ua.simplecast.com/episodes/the-one-about-virtual-reality-ZPfFyBvY Join your hosts, Adam and Piyush, with very special guest Tony Vitillo (VR Developer / Blogger) as they take an in depth look at the world of Virtual Reality. Should you be moving to VR? Have a listen and then make your mind up.

 

Guest: Antony Vitillo

Hosts: Adam Smart and Piyush Mishra

]]> The One About Virtual Reality Appsflyer 00:45:47 Join your hosts, Adam and Piyush, with very special guest Tony Vitillo (VR Developer / Blogger) as they take an in depth look at the world of Virtual Reality. Should you be moving to VR? Have a listen and then make your mind up. Guest: Antony Vitillo Hosts: Adam Smart and Piyush Mishra Join your hosts, Adam and Piyush, with very special guest Tony Vitillo (VR Developer / Blogger) as they take an in depth look at the world of Virtual Reality. Should you be moving to VR? Have a listen and then make your mind up. Guest: Antony Vitillo Hosts: Adam Smart and Piyush Mishra marketing, covid, virtualreality, google, facebook, marketers, ad, adtech, virtual reality, ads, vr, marketer, oculus no full 9 f6cac61b-e134-415c-b8e9-3b77e114181a The One About App Stores Join your hosts, Adam and Piyush, with very special guest Michael Hudson CEO & Co-Founder GameBake, while they discuss the benefits of looking outside traditional app store channels to expand a game's reach. Is there more to growth than just the Apple App Store and Google Play?

]]> Mon, 11 Oct 2021 05:00:00 +0000 levelupuapodcast@gmail.com (Appsflyer) https://level-up-ua.simplecast.com/episodes/the-one-about-app-stores-qaj5ofX7 Join your hosts, Adam and Piyush, with very special guest Michael Hudson CEO & Co-Founder GameBake, while they discuss the benefits of looking outside traditional app store channels to expand a game's reach. Is there more to growth than just the Apple App Store and Google Play?

]]> The One About App Stores Appsflyer 00:36:39 Join your hosts, Adam and Piyush, with very special guest Michael Hudson CEO & Co-Founder GameBake, while they discuss the benefits of looking outside traditional app store channels to expand a game's reach. Is there more to growth than just the Apple App Store and Google Play? Join your hosts, Adam and Piyush, with very special guest Michael Hudson CEO & Co-Founder GameBake, while they discuss the benefits of looking outside traditional app store channels to expand a game's reach. Is there more to growth than just the Apple App Store and Google Play? marketing, apps, ua, app store, reach, google, marketers, user acquisition, games, game, gaming, marketer, growth, apple no full 8 4cdc6932-afc2-49df-a045-75cd67591c69 The One Where They're in Charge of UA Join your hosts, Adam and Piyush, with very special guest Saikala Sultanova, Senior Director of UA & Growth at Product Madness, as they dive into life as a UA Director at a leading gaming company. From building the right team structure to focussing on what's important. 

]]> Mon, 27 Sep 2021 05:00:00 +0000 levelupuapodcast@gmail.com (Appsflyer) https://level-up-ua.simplecast.com/episodes/the-one-where-theyre-in-charge-of-ua-VzC7Mvzt Join your hosts, Adam and Piyush, with very special guest Saikala Sultanova, Senior Director of UA & Growth at Product Madness, as they dive into life as a UA Director at a leading gaming company. From building the right team structure to focussing on what's important. 

]]> The One Where They're in Charge of UA Appsflyer 00:35:58 Join your hosts, Adam and Piyush, with very special guest Saikala Sultanova, Senior Director of UA & Growth at Product Madness, as they dive into life as a UA Director at a leading gaming company. From building the right team structure to focussing on what's important. Join your hosts, Adam and Piyush, with very special guest Saikala Sultanova, Senior Director of UA & Growth at Product Madness, as they dive into life as a UA Director at a leading gaming company. From building the right team structure to focussing on what's important. marketing, ua, marketers, user acquisition, ad, advertising, gaming, ads, marketer no full 7 33e2d8c1-acad-466e-9c2d-cc7910338d65 The One Where They Look at the World as a CEO Join your hosts, Adam and Piyush, with very special guest Michail Katkoff - CEO of Savage Game Studios I Founder of Deconstructor of Fun as they delve into a CEO's world, How/If game design takes UA's needs into account and how that is managed. How marketing and product are integrated and really the finer points of what a CEO is interested in/worried about when it comes to UA.

]]> Mon, 13 Sep 2021 06:00:00 +0000 levelupuapodcast@gmail.com (Appsflyer) https://level-up-ua.simplecast.com/episodes/the-one-where-they-look-at-the-world-as-a-ceo-_tGIjqak Join your hosts, Adam and Piyush, with very special guest Michail Katkoff - CEO of Savage Game Studios I Founder of Deconstructor of Fun as they delve into a CEO's world, How/If game design takes UA's needs into account and how that is managed. How marketing and product are integrated and really the finer points of what a CEO is interested in/worried about when it comes to UA.

]]> The One Where They Look at the World as a CEO Appsflyer 00:40:35 Join your hosts, Adam and Piyush, with very special guest Michail Katkoff - CEO of Savage Game Studios I Founder of Deconstructor of Fun as they delve into a CEO's world, How/If game design takes UA's needs into account and how that is managed. How marketing and product are integrated and really the finer points of what a CEO is interested in/worried about when it comes to UA. Join your hosts, Adam and Piyush, with very special guest Michail Katkoff - CEO of Savage Game Studios I Founder of Deconstructor of Fun as they delve into a CEO's world, How/If game design takes UA's needs into account and how that is managed. How marketing and product are integrated and really the finer points of what a CEO is interested in/worried about when it comes to UA. marketing, app, apps, ceo, ua, marketers, user acquisition, ad, advertising, games, game, ads, marketer no full 6 3ce1bf79-4522-4743-a0d3-5a1203644609 The One Where They Get The Band Back Together For An IOS15 Special Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly. 

]]> Mon, 30 Aug 2021 12:30:00 +0000 levelupuapodcast@gmail.com (DataSeat, Kayzen, Appsflyer) https://level-up-ua.simplecast.com/episodes/the-one-where-they-get-the-band-back-together-for-an-ios15-special-rWcV_fRc Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly. 

]]> The One Where They Get The Band Back Together For An IOS15 Special DataSeat, Kayzen, Appsflyer 00:45:59 Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly. Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly. marketing, cookies, ua, advertisers, ios15, marketers, user acquisition, ad, advertising, ads, apple, ios no full 5 c2f34bac-f49b-4a41-9fe3-81e059f7d729 The One Where They Talk Creative Join your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result.

]]> Mon, 16 Aug 2021 17:20:16 +0000 levelupuapodcast@gmail.com (AppsFlyer) https://level-up-ua.simplecast.com/episodes/the-one-where-they-talk-creative-xNf9vkJ1 Join your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result.

]]> The One Where They Talk Creative AppsFlyer 00:30:46 Join your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result. Join your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result. marketing, app, covid, apps, ad tech, creative, create, marketers, ad, advertising, games, tech, gaming, ads, marketer no full 4 abf75e58-57f2-46c5-8ef3-648de8386b4e The One About DSPs Join your hosts, Adam and Piyush, with very special guests, Alexandre Noirot-Cosson (Head or Marketing - Live Games, SocialPoint), and Norberto Degara (Head of Marketing Analytics, SocialPoint) as they deep dive into the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021.

]]> Thu, 15 Jul 2021 23:00:00 +0000 levelupuapodcast@gmail.com (SocialPoint, Appsflyer) https://level-up-ua.simplecast.com/episodes/the-one-about-dsps-uglAbz7s Join your hosts, Adam and Piyush, with very special guests, Alexandre Noirot-Cosson (Head or Marketing - Live Games, SocialPoint), and Norberto Degara (Head of Marketing Analytics, SocialPoint) as they deep dive into the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021.

]]> The One About DSPs SocialPoint, Appsflyer 00:45:33 Join your hosts, Adam and Piyush, with very special guests, Alexandre Noirot-Cosson (Head or Marketing - Live Games, SocialPoint), and Norberto Degara (Head of Marketing Analytics, SocialPoint) as they deep dive into the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021. Join your hosts, Adam and Piyush, with very special guests, Alexandre Noirot-Cosson (Head or Marketing - Live Games, SocialPoint), and Norberto Degara (Head of Marketing Analytics, SocialPoint) as they deep dive into the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021. marketing, ad tech, supply, media, advertising technology, marketers, demand, media buying, advertising, ssp, automation, dsp, adtech, analytics, ai, marketer no full 3 067ab353-9b22-42ae-9890-1fcc46be6b0c The one about ad fraud... Grrrrrr. Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud. Okay, okay, it's the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it's a very real issue. Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue.

]]> Mon, 28 Jun 2021 05:00:00 +0000 levelupuapodcast@gmail.com (Appsflyer) https://level-up-ua.simplecast.com/episodes/the-one-about-ad-fraud-grrrrrr-AhVtClWv Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud. Okay, okay, it's the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it's a very real issue. Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue.

]]> The one about ad fraud... Grrrrrr. Appsflyer 00:56:12 Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud. Okay, okay, it's the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it's a very real issue. Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue. Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud. Okay, okay, it's the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it's a very real issue. Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue. marketing, app, apps, ad tech, ua, ui, ux, skan, advertising technology, marketers, user acquisition, scammers, mobile, advertising, games, tech, gaming, fraud, ad fraud, skad, cheating, marketer, gaming apps no full 2 aa4eb0dd-43f4-49f5-b16c-0d2a20897fe1 The one about SKAN; Past, Present & Future The one where they talk about... guess what... SKAN; Past, Present and Future. Where else to start Level UP UA than focusing on the industry-defining topic of SKAd Network with two incredible industry veterans, David and Tim. Join us as we kick off our new podcast by taking a deep dive on SKAN, looking at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins. We're not starting with the easy topics, we're diving straight in at the deep end!

 

Hosted by Adam Smart, Director of Product, AppsFlyer & Piyush Mishra, Lead -Growth Marketing, Product Madness, with special guests David Phillopson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen.

]]> Mon, 14 Jun 2021 07:00:00 +0000 levelupuapodcast@gmail.com (AppsFlyer) https://level-up-ua.simplecast.com/episodes/the-one-about-skan-past-present-future-Xn7KtBuP The one where they talk about... guess what... SKAN; Past, Present and Future. Where else to start Level UP UA than focusing on the industry-defining topic of SKAd Network with two incredible industry veterans, David and Tim. Join us as we kick off our new podcast by taking a deep dive on SKAN, looking at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins. We're not starting with the easy topics, we're diving straight in at the deep end!

 

Hosted by Adam Smart, Director of Product, AppsFlyer & Piyush Mishra, Lead -Growth Marketing, Product Madness, with special guests David Phillopson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen.

]]> The one about SKAN; Past, Present & Future AppsFlyer 01:10:00 The one where they talk about... guess what... SKAN; Past, Present and Future. Where else to start Level UP UA than focusing on the industry-defining topic of SKAd Network with two incredible industry veterans, David and Tim. Join us as we kick off our new podcast by taking a deep dive on SKAN, looking at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins. We're not starting with the easy topics, we're diving straight in at the deep end! Hosted by Adam Smart, Director of Product, AppsFlyer & Piyush Mishra, Lead -Growth Marketing, Product Madness, with special guests David Phillopson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen. The one where they talk about... guess what... SKAN; Past, Present and Future. Where else to start Level UP UA than focusing on the industry-defining topic of SKAd Network with two incredible industry veterans, David and Tim. Join us as we kick off our new podcast by taking a deep dive on SKAN, looking at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins. We're not starting with the easy topics, we're diving straight in at the deep end! Hosted by Adam Smart, Director of Product, AppsFlyer & Piyush Mishra, Lead -Growth Marketing, Product Madness, with special guests David Phillopson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen. marketing, app, apps, ad tech, technology, skan, user acquisition, ad, advertising, future, conversion values, ads, skad, user value no full 1 b791674b-6b0f-498a-8a77-84359c02f4d3 Level Up UA Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape.

]]> Wed, 2 Jun 2021 18:20:29 +0000 levelupuapodcast@gmail.com (AppsFlyer) https://level-up-ua.simplecast.com/episodes/level-up-ua-SIAG59mZ Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape.

]]> Level Up UA AppsFlyer 00:07:39 Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape. Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape. app, apps, ad tech, app store, mobile gaming, user acquisition, mobile, gaming no trailer