https://simplecast.com Strong Conversations Join Simpson Strong-Tie for Strong Conversations as we invite partners, colleagues and leaders for insightful conversations. Stretch your mind with powerful ideas that will help you evolve how you think about the industry — and your place in it.  We’ll dive deep into issues we all face — forging stronger connections and professional relationships along the way.   Don’t miss the opportunity to get an in-depth look inside the minds of innovators and leaders who are reshaping and advancing the world we build and live in. Simpson Strong-Tie en Tue, 14 Apr 2026 17:10:35 +0000 Tue, 14 Apr 2026 17:10:47 +0000 https://strong-conversations.simplecast.com Strong Conversations https://image.simplecastcdn.com/images/7c47af60-fe43-4097-962a-8bfff4fcc96a/ca526e6d-5753-4888-9428-d9c754379283/3000x3000/podcast-cover-final-3000x3000px.jpg?aid=rss_feed https://strong-conversations.simplecast.com episodic Join Simpson Strong-Tie for Strong Conversations as we invite partners, colleagues and leaders for insightful conversations. Stretch your mind with powerful ideas that will help you evolve how you think about the industry — and your place in it.  We’ll dive deep into issues we all face — forging stronger connections and professional relationships along the way.   Don’t miss the opportunity to get an in-depth look inside the minds of innovators and leaders who are reshaping and advancing the world we build and live in. Simpson Strong-Tie false https://feeds.simplecast.com/lIuqXLeh Simpson Strong-Tie jrussell@strongtie.com c8aa9651-0e63-4d8b-9502-9960e8686d05 Up, Up, Down, Down: Unlocking the Code to Leading Multi-Generational Teams Tue, 14 Apr 2026 17:10:35 +0000 jrussell@strongtie.com (Sam Marcoux, Mike Ellerbrook) https://strong-conversations.simplecast.com/episodes/up-up-down-down-unlocking-the-code-to-leading-multi-generational-teams-d7mvGXoC Up, Up, Down, Down: Unlocking the Code to Leading Multi-Generational Teams Sam Marcoux, Mike Ellerbrook 00:21:01 In this episode of Strong Conversations, Mike Ellerbrook, Executive Vice President of UFP Site Built, shares his 27-year journey from working in a plant at 18 to leading within a major building products company. The conversation dives into culture, multi-generational leadership, and what it really takes to stay relevant and win in a constantly evolving industry. Key Takeaways: - Why culture and having fun at work are essential to long-term success in the industry - Leading across generations: adapting your style while staying authentic and consistent - The importance of “dual learning” between experienced leaders and younger talent - Setting a clear expectation to win—and tailoring how you coach individuals to get there - Navigating post-COVID market shifts and resetting expectations for sustainable growth In this episode of Strong Conversations, Mike Ellerbrook, Executive Vice President of UFP Site Built, shares his 27-year journey from working in a plant at 18 to leading within a major building products company. The conversation dives into culture, multi-generational leadership, and what it really takes to stay relevant and win in a constantly evolving industry. Key Takeaways: - Why culture and having fun at work are essential to long-term success in the industry - Leading across generations: adapting your style while staying authentic and consistent - The importance of “dual learning” between experienced leaders and younger talent - Setting a clear expectation to win—and tailoring how you coach individuals to get there - Navigating post-COVID market shifts and resetting expectations for sustainable growth false full 2 6 cdaa04df-5879-4bd5-b0a5-34f45a69d620 Betting Big: The 2.25 Billion Dollar Dice Roll with Steve Swinney Tue, 24 Mar 2026 19:00:00 +0000 jrussell@strongtie.com (Sam Marcoux, Steve Swinney) https://strong-conversations.simplecast.com/episodes/kodiak-steve-swinney-vMuVCymj Betting Big: The 2.25 Billion Dollar Dice Roll with Steve Swinney Sam Marcoux, Steve Swinney 00:18:59 In this episode of Strong Conversations: Real Stories, Sam Marcoux sits down with Steve Swinney, CEO and co-founder of Kodiak Building Partners, to unpack what it really means to bet big—and do it thoughtfully. From launching Kodiak during the Great Recession to leading a 5,500-employee organization into its next chapter with QXO, Steve shares lessons on risk, culture, scaling, and leadership. The conversation blends hard-won business insight with humor, reflection, and a few 1980s hair-metal references along the way. --- Episode Highlights · Why Kodiak’s biggest bets were bold but calculated · Lessons from starting a company during the Great Recession · How culture became the #1 diligence factor in acquisitions · What it’s like being acquired after 15 years of growth Steve is the Co-Founder and Chief Executive Officer of Kodiak Building Partners, a transformative force in the building materials industry that he has steered through strategic growth and 40+ acquisitions throughout the past 13 years. In this episode of Strong Conversations: Real Stories, Sam Marcoux sits down with Steve Swinney, CEO and co-founder of Kodiak Building Partners, to unpack what it really means to bet big—and do it thoughtfully. From launching Kodiak during the Great Recession to leading a 5,500-employee organization into its next chapter with QXO, Steve shares lessons on risk, culture, scaling, and leadership. The conversation blends hard-won business insight with humor, reflection, and a few 1980s hair-metal references along the way. --- Episode Highlights · Why Kodiak’s biggest bets were bold but calculated · Lessons from starting a company during the Great Recession · How culture became the #1 diligence factor in acquisitions · What it’s like being acquired after 15 years of growth Steve is the Co-Founder and Chief Executive Officer of Kodiak Building Partners, a transformative force in the building materials industry that he has steered through strategic growth and 40+ acquisitions throughout the past 13 years. calculated risk in business, construction company acquisition, building materials distribution, scaling a company, business growth strategy, kodiak building partners, building materials industry, leadership and culture, entrepreneur mindset, founder story podcast, ceo interview, executive leadership interview, construction industry news, building products distribution, construction consolidation, steve swinney, construction leadership, m&a in construction, construction industry podcast false full 1 6 e0a2402f-78cf-4ad3-921a-b22ed13dcf56 Purchasing, Partnerships, and Perspective: 40 Years with Mitch Wagner Tue, 14 Oct 2025 19:00:00 +0000 jrussell@strongtie.com (Mitch Wagner, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/purchasing-partnerships-and-perspective-40-years-with-mitch-wagner-nhN_LAor Purchasing, Partnerships, and Perspective: 40 Years with Mitch Wagner Mitch Wagner, Sam Marcoux 00:22:54 In the second part of the Strong Conversations Lessons Learned series with 84 Lumber, we talk to Mitch Wagner, Vice President of Purchasing, who reflects on four decades in the building industry. From starting at $4.35 an hour to leading purchasing strategy for one of the most recognized names in the business, Mitch shares lessons on relationships, resilience, and leadership that endure through industry change. Key Takeaways: • How 84 Lumber builds careers that span decades • The importance of long-term relationships with vendors and stores • Why burning bridges is never an option in a consolidating industry • Lessons for salespeople on working effectively with purchasing leaders • The value of mentorship and succession in sustaining company culture In the second part of the Strong Conversations Lessons Learned series with 84 Lumber, we talk to Mitch Wagner, Vice President of Purchasing, who reflects on four decades in the building industry. From starting at $4.35 an hour to leading purchasing strategy for one of the most recognized names in the business, Mitch shares lessons on relationships, resilience, and leadership that endure through industry change. Key Takeaways: • How 84 Lumber builds careers that span decades • The importance of long-term relationships with vendors and stores • Why burning bridges is never an option in a consolidating industry • Lessons for salespeople on working effectively with purchasing leaders • The value of mentorship and succession in sustaining company culture leadership, lbm, 84 lumber false full 7 5 f9aad89a-0fe7-4358-9add-744f05387551 Listening, Learning, Leading: The Frank Cicero Way Tue, 23 Sep 2025 19:00:00 +0000 jrussell@strongtie.com (Frank Cicero, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/listening-learning-leading-the-frank-cicero-way-St1sQteA Listening, Learning, Leading: The Frank Cicero Way Frank Cicero, Sam Marcoux 00:22:21 We continue our Strong Conversations Lessons Learned series with an episode with Frank Cicero, COO of 84 Lumber, who reflects on a 42-year career that began with handwritten tickets and grew into leading one of the largest players in the building industry. From mentors who shaped his leadership to lessons in humility, work ethic, and technology, Frank shares what it means to grow with a company while always keeping customers and associates at the center. Key Takeaways: • Why long-term success comes from listening to customers and associates • The influence of mentors and the importance of learning at every stage • How the building industry has shifted from generalists to specialists—and what’s next with technology • The leadership values that stand out: hard work, humility, and treating people with dignity We continue our Strong Conversations Lessons Learned series with an episode with Frank Cicero, COO of 84 Lumber, who reflects on a 42-year career that began with handwritten tickets and grew into leading one of the largest players in the building industry. From mentors who shaped his leadership to lessons in humility, work ethic, and technology, Frank shares what it means to grow with a company while always keeping customers and associates at the center. Key Takeaways: • Why long-term success comes from listening to customers and associates • The influence of mentors and the importance of learning at every stage • How the building industry has shifted from generalists to specialists—and what’s next with technology • The leadership values that stand out: hard work, humility, and treating people with dignity frank cicero, leadership, 84 lumber, lumberyards, thought leaders false full 6 5 e0e68532-3265-4284-8736-199cd8782d23 Overtime with Jason Blair: Beyond the Job Title Tue, 9 Sep 2025 22:00:00 +0000 jrussell@strongtie.com (Jason Blair) https://strong-conversations.simplecast.com/episodes/overtime-with-jason-blair-beyond-the-job-title-4C4_MUBg Overtime with Jason Blair: Beyond the Job Title Jason Blair 00:12:59 In this overtime edition of Strong Conversations, Jason Blair returns to explore life beyond the org chart. Part Three dives into passions, personal growth, and technology, revealing the thoughtful, competitive, and forward-looking mindset behind TAL’s leadership. From public speaking to golf to AI, this final chapter delivers powerful takeaways on staying sharp, staying human, and embracing what’s next. Key Takeaways: • Jason’s mindset on public speaking and how preparation beats “natural talent” • Why golf remains both a competitive outlet and a relationship-building tool • How TAL is forming an internal “Team AI” to future-proof its operations • The leadership lesson in focusing on what you can control In this overtime edition of Strong Conversations, Jason Blair returns to explore life beyond the org chart. Part Three dives into passions, personal growth, and technology, revealing the thoughtful, competitive, and forward-looking mindset behind TAL’s leadership. From public speaking to golf to AI, this final chapter delivers powerful takeaways on staying sharp, staying human, and embracing what’s next. Key Takeaways: • Jason’s mindset on public speaking and how preparation beats “natural talent” • Why golf remains both a competitive outlet and a relationship-building tool • How TAL is forming an internal “Team AI” to future-proof its operations • The leadership lesson in focusing on what you can control false full 5 5 bccca2b4-f158-40e5-9bdc-def5e8f1bae2 Feedback, Growth, and Grit: Jason Blair on Earning Every Step Tue, 26 Aug 2025 22:00:00 +0000 jrussell@strongtie.com (Jason Blair, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/feedback-growth-and-grit-jason-blair-on-earning-every-step-1bkm4J51 Feedback, Growth, and Grit: Jason Blair on Earning Every Step Jason Blair, Sam Marcoux 00:34:59 In Part Two of this three-part series, TAL Building Centers CEO Jason Blair returns to Strong Conversations for a deeper dive into the leadership lessons that shaped his career. From managing 180 people at age 24 to guiding a 500-employee company today, Jason opens up about accountability, feedback, and learning to lead other leaders. Key Takeaways: • How to seek, receive, and respond to feedback with intention • The challenges and breakthroughs of leading leaders—not just teams • Lessons in patience, title-chasing, and staying grounded in growth • Creating space for trust, delegation, and meaningful decision-making In Part Two of this three-part series, TAL Building Centers CEO Jason Blair returns to Strong Conversations for a deeper dive into the leadership lessons that shaped his career. From managing 180 people at age 24 to guiding a 500-employee company today, Jason opens up about accountability, feedback, and learning to lead other leaders. Key Takeaways: • How to seek, receive, and respond to feedback with intention • The challenges and breakthroughs of leading leaders—not just teams • Lessons in patience, title-chasing, and staying grounded in growth • Creating space for trust, delegation, and meaningful decision-making false full 4 5 8bb0856c-c976-4d85-b107-9feebf378c66 Foundations of Leadership: The First Steps with Jason Blair (1/3) Tue, 12 Aug 2025 22:00:00 +0000 jrussell@strongtie.com (Jason Blair, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/foundations-of-leadership-the-first-steps-with-jason-blair-1-3-8HDkokbx Foundations of Leadership: The First Steps with Jason Blair (1/3) Jason Blair, Sam Marcoux 00:28:29 In part one of this three-part Strong Conversations series, host Sam Marcoux sits down with Jason Blair, CEO of TAL Building Centers, for a candid, insightful look at career growth, leadership lessons, and the power of humble beginnings. Recorded in Jason’s own apartment in Vancouver, WA, the episode explores his journey from stocking paint at Payless Cashways to leading a 500-person company steeped in history and community values. Highlights include: • Why your title isn’t your job—and how Jason defines real responsibility • The early influences that shaped his leadership style • How a part-time gig turned into a lifelong career in building materials • The value of grit, mentorship, and lessons learned through hard work In part one of this three-part Strong Conversations series, host Sam Marcoux sits down with Jason Blair, CEO of TAL Building Centers, for a candid, insightful look at career growth, leadership lessons, and the power of humble beginnings. Recorded in Jason’s own apartment in Vancouver, WA, the episode explores his journey from stocking paint at Payless Cashways to leading a 500-person company steeped in history and community values. Highlights include: • Why your title isn’t your job—and how Jason defines real responsibility • The early influences that shaped his leadership style • How a part-time gig turned into a lifelong career in building materials • The value of grit, mentorship, and lessons learned through hard work false full 3 5 cf8da3de-5974-44cd-88ce-789d2afbe93a Beyond the Battlefield: The Startup That Nearly Broke a Navy SEAL (2/2) Tue, 22 Jul 2025 22:00:00 +0000 jrussell@strongtie.com (Sam Marcoux, Garrett Moore) https://strong-conversations.simplecast.com/episodes/beyond-the-battlefield-the-startup-that-nearly-broke-a-navy-seal-2-2-9zjYh_We Beyond the Battlefield: The Startup That Nearly Broke a Navy SEAL (2/2) Sam Marcoux, Garrett Moore 00:40:22 In part two of our powerful conversation with Garrett Moore, we explore how the lessons from his Navy SEAL experience shaped his path into construction innovation, entrepreneurship, and ultimately, failure and rebirth. This is the story of resilience, brutal honesty, and the pursuit of purpose in the face of mounting pressure. Key Highlights: - The founding, rise, and fall of AGORUS: what went right and what went wrong - The emotional toll of leadership, burnout, and learning to ask for help - Lessons from failure: the cost of chasing too many goals at once - How focus and humility gave rise to a new venture rooted in teamwork and impact - Garrett’s vision for transforming construction through digital twin technology In part two of our powerful conversation with Garrett Moore, we explore how the lessons from his Navy SEAL experience shaped his path into construction innovation, entrepreneurship, and ultimately, failure and rebirth. This is the story of resilience, brutal honesty, and the pursuit of purpose in the face of mounting pressure. Key Highlights: - The founding, rise, and fall of AGORUS: what went right and what went wrong - The emotional toll of leadership, burnout, and learning to ask for help - Lessons from failure: the cost of chasing too many goals at once - How focus and humility gave rise to a new venture rooted in teamwork and impact - Garrett’s vision for transforming construction through digital twin technology construction, leadership, garrett moore, technology, startup, thought leaders false full 2 5 2e43124e-8b6b-4077-84f3-f6388a2e3a59 From Quarterback to SEAL: The Unbreakable Path of Garrett Moore (1/2) Tue, 8 Jul 2025 22:00:00 +0000 jrussell@strongtie.com (Garrett Moore, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/from-quarterback-to-seal-the-unbreakable-path-of-garrett-moore-AmJfPUd7 From Quarterback to SEAL: The Unbreakable Path of Garrett Moore (1/2) Garrett Moore, Sam Marcoux 00:48:52 In part one of our powerful two-part conversation with Garrett Moore, we dive deep into the extraordinary origin story of a man who’s not only a Division I quarterback and a US Navy SEAL but also the co-founder and CEO of TektonOS reshaping the construction industry. This episode is a masterclass in leadership, resilience, and the strength of high-performing teams. Key Highlights: - Global travel, family values, and early exposure to leadership shaped Garrett’s childhood. - Life at Stanford football under Jim Harbaugh, and lessons from an elite sports culture. - The journey from quarterback to Navy SEAL, and the life-defining experience of BUD/S training. - Endurance, teamwork, and decision-making under extreme pressure. - How one phone call from his wife during a mission would eventually define Garrett’s next mission—rebuilding trust and efficiency in construction. You won't want to miss this if you're interested in leadership, resilience, or simply hearing a great story. In part one of our powerful two-part conversation with Garrett Moore, we dive deep into the extraordinary origin story of a man who’s not only a Division I quarterback and a US Navy SEAL but also the co-founder and CEO of TektonOS reshaping the construction industry. This episode is a masterclass in leadership, resilience, and the strength of high-performing teams. Key Highlights: - Global travel, family values, and early exposure to leadership shaped Garrett’s childhood. - Life at Stanford football under Jim Harbaugh, and lessons from an elite sports culture. - The journey from quarterback to Navy SEAL, and the life-defining experience of BUD/S training. - Endurance, teamwork, and decision-making under extreme pressure. - How one phone call from his wife during a mission would eventually define Garrett’s next mission—rebuilding trust and efficiency in construction. You won't want to miss this if you're interested in leadership, resilience, or simply hearing a great story. tekonos, construction, leadership, stanford football, garrett moore, navy seal false full 1 5 b14ab699-676f-42eb-9a5a-e671cf0c5d52 Strong Conversations: Tim Uhler – Building, Branding, and Being Real Tue, 24 Jun 2025 22:00:00 +0000 jrussell@strongtie.com (Tim Uhler, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-tim-uhler-building-branding-and-being-real-w8juta-5-_CT4GjS0 Strong Conversations: Tim Uhler – Building, Branding, and Being Real Tim Uhler, Sam Marcoux 00:25:29 This is one of our favorite episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas season. In this episode, we sit down with Tim Uhler, the powerhouse framer behind "Awesome Framers," to talk shop at the 2025 International Builders’ Show. Known for his mix of technical know-how, on-site humor, and authentic content, Tim shares how a simple Instagram joke turned into a full-fledged construction media platform. Highlights include: How Tim unintentionally became a social media standout in the trades The unexpected power of building education through short-form video Why connecting with real people at shows like IBS matters Behind-the-scenes stories of fake magic, real friendships, and builder wisdom This is one of our favorite episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas season. In this episode, we sit down with Tim Uhler, the powerhouse framer behind "Awesome Framers," to talk shop at the 2025 International Builders’ Show. Known for his mix of technical know-how, on-site humor, and authentic content, Tim shares how a simple Instagram joke turned into a full-fledged construction media platform. Highlights include: How Tim unintentionally became a social media standout in the trades The unexpected power of building education through short-form video Why connecting with real people at shows like IBS matters Behind-the-scenes stories of fake magic, real friendships, and builder wisdom residential construction, construction false full 26 4 b4056748-515d-4a7a-8af1-1ae8bb0c8753 Strong Conversations | Jeff Lear – Speed, Reach and Compete Tue, 10 Jun 2025 22:00:00 +0000 jrussell@strongtie.com (Jeff Lear, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-jeff-lear-speed-reach-and-compete-M_mQ_T9O Strong Conversations | Jeff Lear – Speed, Reach and Compete Jeff Lear, Sam Marcoux 00:32:35 In another revisited episode from Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas, we have a high-energy, insightful conversation with Jeff Lear, VP of Strategic Sourcing at Meritage Homes. Host Sam Marcoux and Jeff dive into what it takes to lead with focus and purpose in a demanding, fast-paced environment. - Learn how Meritage Homes is redefining new home construction with its Speed, Reach, and Compete strategy. - Jeff opens up about the value of mentorship, culture, and the adrenaline rush of public speaking. - Discover how Meritage’s spec-first model and 60-day close-ready promise are challenging the resale market. - A candid look at industry headwinds, including tariffs and affordability—and why optimism still wins. In another revisited episode from Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas, we have a high-energy, insightful conversation with Jeff Lear, VP of Strategic Sourcing at Meritage Homes. Host Sam Marcoux and Jeff dive into what it takes to lead with focus and purpose in a demanding, fast-paced environment. - Learn how Meritage Homes is redefining new home construction with its Speed, Reach, and Compete strategy. - Jeff opens up about the value of mentorship, culture, and the adrenaline rush of public speaking. - Discover how Meritage’s spec-first model and 60-day close-ready promise are challenging the resale market. - A candid look at industry headwinds, including tariffs and affordability—and why optimism still wins. simpson strong-tie, jeff lear, mentorship, meritage homes false full 24 4 0f773350-5793-40d0-9ac5-5af43b625b39 Strong Conversations | Madison Saab – Building More Than Blinds Tue, 27 May 2025 21:30:00 +0000 jrussell@strongtie.com (Madison Saab, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-madison-saab-building-more-than-blinds-UE7KAPZA Strong Conversations | Madison Saab – Building More Than Blinds Madison Saab, Sam Marcoux 00:20:18 We revisit some episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas. This episode dives into the dynamic world of builder partnerships with Madison Saab, VP of National Accounts at A Better Blind. In a high-energy conversation with host Sam Marcoux, Madison shares: - How a career path in engineering led to blinds and builders - What it means to bring tech-savvy strategy to a traditional product - The importance of turnkey readiness and builder incentives - Key lessons in leadership, mentorship, and navigating industry change - Why the building industry keeps people coming back—and staying for life Insightful, funny, and full of actionable ideas for anyone in building and design. We revisit some episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas. This episode dives into the dynamic world of builder partnerships with Madison Saab, VP of National Accounts at A Better Blind. In a high-energy conversation with host Sam Marcoux, Madison shares: - How a career path in engineering led to blinds and builders - What it means to bring tech-savvy strategy to a traditional product - The importance of turnkey readiness and builder incentives - Key lessons in leadership, mentorship, and navigating industry change - Why the building industry keeps people coming back—and staying for life Insightful, funny, and full of actionable ideas for anyone in building and design. false full 23 4 284cbf0f-6386-443d-9035-5e007f37c9e8 Building the Brand: A Family Business Tue, 13 May 2025 16:00:00 +0000 jrussell@strongtie.com (Rob Kerrick, Travis Kerrick, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/building-the-brand-a-family-business-t9wT_005 Building the Brand: A Family Business Rob Kerrick, Travis Kerrick, Sam Marcoux 00:27:56 In this episode of the Strong Conversations Podcast – Building the Brand Series, host Sam Marcoux sits down with Rob and Travis Kerrick, the father-son team at the heart of United Production Framing. With nearly 70 years of combined experience, the Kerricks have helped shape thousands of homes across Southern California—and their story is as much about family as it is about construction. What You’ll Learn in This Episode: - How Rob and Travis’s personal bond translated into professional success - Rob’s journey from loading lumber at 15 to being one of the first to install Simpson’s original Strong-Wall - How Travis went from pursuing kinesiology to discovering his passion in construction management - Why their family-like approach to business has helped create lasting industry relationships - Their perspective on what’s next for framing and the growing role of innovation and technology Whether they’re racing trophy trucks in Baja or managing multi-family builds, the Kerricks bring energy, trust, and respect to everything they do. This episode is a conversation about legacy—what it means to build homes, careers, and community together. In this episode of the Strong Conversations Podcast – Building the Brand Series, host Sam Marcoux sits down with Rob and Travis Kerrick, the father-son team at the heart of United Production Framing. With nearly 70 years of combined experience, the Kerricks have helped shape thousands of homes across Southern California—and their story is as much about family as it is about construction. What You’ll Learn in This Episode: - How Rob and Travis’s personal bond translated into professional success - Rob’s journey from loading lumber at 15 to being one of the first to install Simpson’s original Strong-Wall - How Travis went from pursuing kinesiology to discovering his passion in construction management - Why their family-like approach to business has helped create lasting industry relationships - Their perspective on what’s next for framing and the growing role of innovation and technology Whether they’re racing trophy trucks in Baja or managing multi-family builds, the Kerricks bring energy, trust, and respect to everything they do. This episode is a conversation about legacy—what it means to build homes, careers, and community together. false full 8 3 c430f394-6717-4d72-bbf6-b97c94f1acb5 Building the Brand: Survive and Thrive Tue, 22 Apr 2025 16:00:00 +0000 jrussell@strongtie.com (John Kelly, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/building-the-brand-survive-and-thrive-Qdfu7VVh Building the Brand: Survive and Thrive John Kelly, Sam Marcoux 00:38:38 In this episode of the Strong Conversations Podcast – Building the Brand Series, host Sam Marcoux sits down with John Kelly, founder of the Kelly Design Group, to discuss his journey from a hands-on builder to one of the most well-known structural engineers in Las Vegas. John’s story is one of resilience, ambition, and overcoming incredible odds—including surviving a near-fatal accident that reshaped his outlook on life and business. What You’ll Learn in This Episode: - How John’s early hands-on experience in construction gives him a unique perspective as an engineer - His journey from framing jobs in college to leading a top design firm - The accident that left him with 28 broken bones—and how he fought his way back - How that experience influenced his decision to start his own company with just $30,000 and one client - The importance of real communication and relationships in business - Why panelization and off-site construction are shaping the future of the industry John’s story is about more than just structural engineering—it’s about determination, adaptability, and never backing down from a challenge. Whether you’re in the construction industry or looking for inspiration to take your own risks, this episode is full of valuable insights. In this episode of the Strong Conversations Podcast – Building the Brand Series, host Sam Marcoux sits down with John Kelly, founder of the Kelly Design Group, to discuss his journey from a hands-on builder to one of the most well-known structural engineers in Las Vegas. John’s story is one of resilience, ambition, and overcoming incredible odds—including surviving a near-fatal accident that reshaped his outlook on life and business. What You’ll Learn in This Episode: - How John’s early hands-on experience in construction gives him a unique perspective as an engineer - His journey from framing jobs in college to leading a top design firm - The accident that left him with 28 broken bones—and how he fought his way back - How that experience influenced his decision to start his own company with just $30,000 and one client - The importance of real communication and relationships in business - Why panelization and off-site construction are shaping the future of the industry John’s story is about more than just structural engineering—it’s about determination, adaptability, and never backing down from a challenge. Whether you’re in the construction industry or looking for inspiration to take your own risks, this episode is full of valuable insights. false full 7 3 c00ed36a-9215-4694-9167-7c99fbaeea36 Building the Brand: I Wanted Something Different Tue, 8 Apr 2025 16:00:00 +0000 jrussell@strongtie.com (Brian Larrabure, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/building-the-brand-i-wanted-something-different-tzgP9kKe Building the Brand: I Wanted Something Different Brian Larrabure, Sam Marcoux 00:41:18 In this episode of the Strong Conversations Podcast – Building the Brand Series, host Sam Marcoux sits down with Brian Larrabure, a trailblazer in the construction industry who took an unconventional path to success. Unlike many who are born into the trade or stumble into it, Brian was drawn to construction from a young age, shaping his own path with determination and a drive to build something lasting. What You’ll Learn in This Episode: - How Brian went from critiquing curb appeal as a kid to leading a major framing and panelization company - The unconventional career journey that led him from digging ditches to managing multi-million-dollar projects - Why he bet on panelization before the industry was ready—and how it helped his company survive the 2008 recession - The value of hands-on leadership and how an early mentor reshaped his approach to business - Lessons in differentiation, customer service, and long-term thinking in a highly competitive industry Brian’s story is about more than just construction—it’s about recognizing opportunity, betting on innovation, and leading with integrity. Whether you’re in the building industry or looking for lessons in entrepreneurship, this episode offers valuable insights from someone who built success from the ground up. In this episode of the Strong Conversations Podcast – Building the Brand Series, host Sam Marcoux sits down with Brian Larrabure, a trailblazer in the construction industry who took an unconventional path to success. Unlike many who are born into the trade or stumble into it, Brian was drawn to construction from a young age, shaping his own path with determination and a drive to build something lasting. What You’ll Learn in This Episode: - How Brian went from critiquing curb appeal as a kid to leading a major framing and panelization company - The unconventional career journey that led him from digging ditches to managing multi-million-dollar projects - Why he bet on panelization before the industry was ready—and how it helped his company survive the 2008 recession - The value of hands-on leadership and how an early mentor reshaped his approach to business - Lessons in differentiation, customer service, and long-term thinking in a highly competitive industry Brian’s story is about more than just construction—it’s about recognizing opportunity, betting on innovation, and leading with integrity. Whether you’re in the building industry or looking for lessons in entrepreneurship, this episode offers valuable insights from someone who built success from the ground up. false full 6 3 bd79e6c0-0303-4452-b2d1-ec4933991d48 Building the Brand: We Haven't Reached Our Ceiling Yet Tue, 25 Mar 2025 16:00:00 +0000 jrussell@strongtie.com (Winnie Sullivan, Roberto Ortiz, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/building-the-brand-we-havent-reached-our-ceiling-yet-8sTts_wL Building the Brand: We Haven't Reached Our Ceiling Yet Winnie Sullivan, Roberto Ortiz, Sam Marcoux 00:35:14 In this episode of the Strong Conversations Podcast – Building the Brands Series, host Sam Marcoux speaks with Roberto Ortiz & Winnie Sullivan, the leadership team at DCSE Associates. Their career paths were anything but typical—Roberto started his career as an intern, Winnie as a part-time receptionist—yet today, they lead the company as CEO and CFO. What You’ll Learn in This Episode: - Roberto’s journey from immigrating to the U.S. at 15, learning English, and building a career in structural engineering - Winnie’s rise from the front desk to financial leadership, driven by ambition and a desire for impact - How Roberto balanced studying for his SE exam while caring for his premature newborn in the NICU - The importance of company culture and why transparency builds trust Winnie’s decision to donate a kidney to a colleague and what it says about leadership and community Ortiz and Sullivan didn’t just take over a company—they transformed it, preserving its culture while building something new. Their insights into leadership, perseverance, and teamwork offer valuable lessons for anyone navigating career growth or business ownership. In this episode of the Strong Conversations Podcast – Building the Brands Series, host Sam Marcoux speaks with Roberto Ortiz & Winnie Sullivan, the leadership team at DCSE Associates. Their career paths were anything but typical—Roberto started his career as an intern, Winnie as a part-time receptionist—yet today, they lead the company as CEO and CFO. What You’ll Learn in This Episode: - Roberto’s journey from immigrating to the U.S. at 15, learning English, and building a career in structural engineering - Winnie’s rise from the front desk to financial leadership, driven by ambition and a desire for impact - How Roberto balanced studying for his SE exam while caring for his premature newborn in the NICU - The importance of company culture and why transparency builds trust Winnie’s decision to donate a kidney to a colleague and what it says about leadership and community Ortiz and Sullivan didn’t just take over a company—they transformed it, preserving its culture while building something new. Their insights into leadership, perseverance, and teamwork offer valuable lessons for anyone navigating career growth or business ownership. false full 5 3 75dad1a5-aa4c-4ebc-a916-f3db4e2382b7 Strong Conversations at IBS 2025: Mollie Elkman of She Built Foundation/Group Two Tue, 18 Mar 2025 15:00:00 +0000 jrussell@strongtie.com (Mollie Elkman, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-mollie-elkman-of-she-built-foundation-group-two-44fPIprL Strong Conversations at IBS 2025: Mollie Elkman of She Built Foundation/Group Two Mollie Elkman, Sam Marcoux 00:19:23 Strong Conversations at IBS 2025: Mollie Elkman of She Built Foundation/Group Two Mollie Elkmam, founder of She Built Foundation and Group Two Advertising, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Mollie talks about the importance and role of marketing and advertising in the building industry. We also talk to Mollie about what inspired her to start the She Built Foundation and writing the She Built books. https://www.linkedin.com/in/mollieelkman/ https://grouptwo.com/ https://www.linkedin.com/company/shebuiltbooks/ Strong Conversations at IBS 2025: Mollie Elkman of She Built Foundation/Group Two Mollie Elkmam, founder of She Built Foundation and Group Two Advertising, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Mollie talks about the importance and role of marketing and advertising in the building industry. We also talk to Mollie about what inspired her to start the She Built Foundation and writing the She Built books. https://www.linkedin.com/in/mollieelkman/ https://grouptwo.com/ https://www.linkedin.com/company/shebuiltbooks/ international builders’ show, simpson strong-tie, she built foundation false full 4 4 ad9fdf54-c7e9-4962-9372-5773544bb3dc Strong Conversations at IBS 2025: Tim Uhler of Awesome Framers Mon, 17 Mar 2025 22:26:29 +0000 jrussell@strongtie.com (Tim Uhler, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-tim-uhler-of-awesome-framers-PEbFU69a Strong Conversations at IBS 2025: Tim Uhler of Awesome Framers Tim Uhler, Sam Marcoux 00:25:29 Tim Uhler of Awesome Framers joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. In this conversation, we talk to Tim about what it takes to be a social media influencer and how that impacts the building industry. We also dive into why education is so important to the trades. https://www.instagram.com/awesomeframers/# Tim Uhler of Awesome Framers joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. In this conversation, we talk to Tim about what it takes to be a social media influencer and how that impacts the building industry. We also dive into why education is so important to the trades. https://www.instagram.com/awesomeframers/# international builders’ show, simpson strong-tie, awesome framers false full 17 4 8b4a351b-677e-4d08-bf22-4258245de4c3 Building the Brand: People Don't Understand Sales with Wendi Zubillaga Tue, 11 Mar 2025 14:57:52 +0000 jrussell@strongtie.com (Sam Marcoux, Wendi Zubillaga) https://strong-conversations.simplecast.com/episodes/building-the-brand-people-dont-understand-sales-with-wendy-zubillaga-hZijzkbZ Building the Brand: People Don't Understand Sales with Wendi Zubillaga Sam Marcoux, Wendi Zubillaga 00:36:40 Every single one of us is in sales. Many people think sales is just taking customers out for expensive dinners or rounds of golf. Sales is about relationships and connections. It is about understanding not only your customers and their businesses but also understanding who they are as people. Wendi Zubillaga, Chief Sales Officer of Citadel Roofing and Solar gives us an inside look at what it takes to build your sales brand in the building industry. https://www.linkedin.com/in/wendi-zubillaga-4631618/ https://www.linkedin.com/company/citadel-roofing-and-solar/ https://www.biabayarea.org/ https://citadelrs.com/ Every single one of us is in sales. Many people think sales is just taking customers out for expensive dinners or rounds of golf. Sales is about relationships and connections. It is about understanding not only your customers and their businesses but also understanding who they are as people. Wendi Zubillaga, Chief Sales Officer of Citadel Roofing and Solar gives us an inside look at what it takes to build your sales brand in the building industry. https://www.linkedin.com/in/wendi-zubillaga-4631618/ https://www.linkedin.com/company/citadel-roofing-and-solar/ https://www.biabayarea.org/ https://citadelrs.com/ false full 4 3 811a3a7c-677f-420d-9663-cfbea2fd2b6f Strong Conversations at IBS 2025: Melissa McGhee of KB Home Mon, 10 Mar 2025 17:00:00 +0000 jrussell@strongtie.com (Sam Marcoux, Melissa McGhee) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-melissa-mcghee-of-kb-home-lf99pW9I Strong Conversations at IBS 2025: Melissa McGhee of KB Home Sam Marcoux, Melissa McGhee 00:15:46 Melissa McGhee, VP of National Purchasing and Strategic Sourcing of KB Home, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Melissa returns to the Strong Conversations podcast to share what she is looking forward to in 2025. She shares her insightful perspective about the IBS show and the benefits she has gotten from attending this year’s show. https://www.linkedin.com/in/melissa-mcghee-0964247/ https://www.linkedin.com/company/kb-home/ Melissa McGhee, VP of National Purchasing and Strategic Sourcing of KB Home, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Melissa returns to the Strong Conversations podcast to share what she is looking forward to in 2025. She shares her insightful perspective about the IBS show and the benefits she has gotten from attending this year’s show. https://www.linkedin.com/in/melissa-mcghee-0964247/ https://www.linkedin.com/company/kb-home/ kb home, simpson strong-tie, international builders' show false full 22 4 787584e2-4cf7-4727-aba1-36ab4d93fa14 Strong Conversations at IBS 2025: Tom Winters of Sherwin Williams Mon, 10 Mar 2025 16:00:00 +0000 jrussell@strongtie.com (Tom Winters, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-tom-winters-of-sherwin-williams-loGIet7S Strong Conversations at IBS 2025: Tom Winters of Sherwin Williams Tom Winters, Sam Marcoux 00:23:41 Tom Winters, VP of Builders of Sherwin Williams, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Tom Winters is a legend in the building industry, having been a part of many industry associations. We also talk about how Sherwin Williams became a household name but why companies need to continue to innovate. https://www.linkedin.com/in/tom-winters-2907509/ https://www.linkedin.com/company/sherwin-williams/ Tom Winters, VP of Builders of Sherwin Williams, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Tom Winters is a legend in the building industry, having been a part of many industry associations. We also talk about how Sherwin Williams became a household name but why companies need to continue to innovate. https://www.linkedin.com/in/tom-winters-2907509/ https://www.linkedin.com/company/sherwin-williams/ simpson strong-tie, sherwin williams, international builders' show false full 21 4 a50fbbf4-b1ab-4c3e-8a8d-556ab6f5c3ec Strong Conversations at IBS 2025: Scott Lang of Simpson Strong-Tie Mon, 10 Mar 2025 15:00:00 +0000 jrussell@strongtie.com (Scott Lang, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-scott-lang-of-simpson-strong-tie-02OF_bhW Strong Conversations at IBS 2025: Scott Lang of Simpson Strong-Tie Scott Lang, Sam Marcoux 00:15:37 Scott Lang, VP of Residential Digital Solutions of Simpson Strong-Tie, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. We sit down with our own Scott Lang to talk about Simpson Strong-Tie’s approach to digital solutions for the building industry. We talk about how companies are adopting new technologies and how that has evolved. https://www.linkedin.com/in/scott-lang-018b13a/ https://www.linkedin.com/company/simpson-strong-tie/ Scott Lang, VP of Residential Digital Solutions of Simpson Strong-Tie, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. We sit down with our own Scott Lang to talk about Simpson Strong-Tie’s approach to digital solutions for the building industry. We talk about how companies are adopting new technologies and how that has evolved. https://www.linkedin.com/in/scott-lang-018b13a/ https://www.linkedin.com/company/simpson-strong-tie/ simpson strong-tie, international builders' show false full 20 4 b056deb8-7dd6-4f27-9214-def6d2656e43 Strong Conversations at IBS 2025: Jeff Lear of Meritage Homes Mon, 10 Mar 2025 14:00:00 +0000 jrussell@strongtie.com (Jeaf Lear, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-jeff-lear-of-meritage-homes-lrzhNoRm Strong Conversations at IBS 2025: Jeff Lear of Meritage Homes Jeaf Lear, Sam Marcoux 00:32:35 Jeff Lear, VP of Strategic Sourcing of Meritage Homes, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. In this conversation with Jeff, we talk about Meritage Homes approach to partnerships with manufacturers and companies in the supply chain. We take a look at Jeff’s leadership style and how he inspires and leads his team but also others within the industry. https://www.linkedin.com/in/learjeff/ https://www.linkedin.com/company/meritage-homes/ Jeff Lear, VP of Strategic Sourcing of Meritage Homes, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. In this conversation with Jeff, we talk about Meritage Homes approach to partnerships with manufacturers and companies in the supply chain. We take a look at Jeff’s leadership style and how he inspires and leads his team but also others within the industry. https://www.linkedin.com/in/learjeff/ https://www.linkedin.com/company/meritage-homes/ simpson strong-tie, international builders' show, meritage homes false full 19 4 b21804d4-0a0e-410f-9945-a407b19414c9 Strong Conversations at IBS 2025: Jamie Friling of Mulhern + Kulp Mon, 10 Mar 2025 13:00:00 +0000 jrussell@strongtie.com (Jamie Friling, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-jamie-friling-of-mulhern-kulp-9Ys_bM_y Strong Conversations at IBS 2025: Jamie Friling of Mulhern + Kulp Jamie Friling, Sam Marcoux 00:17:31 Jamie Friling, COO of Mulhern + Kulp, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. We sit down with Jamie to talk about his career as a structural engineer and how new technology has changed engineering. We talk about adopting new digital solutions and how other companies can leverage technology to help their companies grow and be more efficient. https://www.linkedin.com/in/jamiefriling/ https://www.linkedin.com/company/mulhern-&-kulp-structural-engineering/ Jamie Friling, COO of Mulhern + Kulp, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. We sit down with Jamie to talk about his career as a structural engineer and how new technology has changed engineering. We talk about adopting new digital solutions and how other companies can leverage technology to help their companies grow and be more efficient. https://www.linkedin.com/in/jamiefriling/ https://www.linkedin.com/company/mulhern-&-kulp-structural-engineering/ simpson strong-tie, mulhern + kulp, international builders' show false full 18 4 40f23948-37ed-40a0-915c-0b5d05148c88 Strong Conversations at IBS 2025: Mike Couch & Judson Diehl of Citadel Roofing & Solar Mon, 10 Mar 2025 02:00:00 +0000 jrussell@strongtie.com (Judson Diehl, Mike Couch, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-mike-couch-judson-diehl-of-citadel-roofing-solar-dkNcPWuT Strong Conversations at IBS 2025: Mike Couch & Judson Diehl of Citadel Roofing & Solar Judson Diehl, Mike Couch, Sam Marcoux 00:24:08 Mike Couch, VP of Sales, and Judson Diehl, Account Manager, both with Citadel Roofing join us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. In this conversation with Mike and Judson, we talk about the importance and relationships and networking. Mike and Judson also share about what they see in the industry and what they are excited about. https://www.linkedin.com/in/mike-couch-32b56672/ https://www.linkedin.com/in/judson-diehl-20655999/ https://www.linkedin.com/company/citadel-roofing-and-solar/ Mike Couch, VP of Sales, and Judson Diehl, Account Manager, both with Citadel Roofing join us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. In this conversation with Mike and Judson, we talk about the importance and relationships and networking. Mike and Judson also share about what they see in the industry and what they are excited about. https://www.linkedin.com/in/mike-couch-32b56672/ https://www.linkedin.com/in/judson-diehl-20655999/ https://www.linkedin.com/company/citadel-roofing-and-solar/ international builders’ show, simpson strong-tie, citadel roofing & solar false full 16 4 e511c538-dc0f-44f0-a64e-c890095d6832 Strong Conversations at IBS 2025: Tucker Bernard & Geoff Cassidy of NAHB Mon, 10 Mar 2025 01:00:00 +0000 jrussell@strongtie.com (Tucker Bernard, Sam Marcoux, Geoff Cassidy) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-tucker-bernard-geoff-cassidy-of-nahb-z3_ijPt2 Strong Conversations at IBS 2025: Tucker Bernard & Geoff Cassidy of NAHB Tucker Bernard, Sam Marcoux, Geoff Cassidy 00:28:04 Tucker Bernard, Executive Director, and Geoff Cassidy, Chief Revenue Officer, both with NAHB, join us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. In this conversation with Tucker and Geoff, we get a look into what it takes to put on a major industry show like the IBS. The NAHB has a unique view of the builder industry as the representing association for the national building industry. https://www.linkedin.com/in/tucker-bernard-b7bb35a/ https://www.linkedin.com/in/geoff-cassidy-5996b39/ https://www.linkedin.com/company/national-association-of-home-builders/ Tucker Bernard, Executive Director, and Geoff Cassidy, Chief Revenue Officer, both with NAHB, join us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. In this conversation with Tucker and Geoff, we get a look into what it takes to put on a major industry show like the IBS. The NAHB has a unique view of the builder industry as the representing association for the national building industry. https://www.linkedin.com/in/tucker-bernard-b7bb35a/ https://www.linkedin.com/in/geoff-cassidy-5996b39/ https://www.linkedin.com/company/national-association-of-home-builders/ international builders’ show, simpson strong-tie, nahb, national association of home builders false full 15 4 8ff4d477-40f2-4bd4-88ec-aef7f02641e5 Strong Conversations at IBS 2025: Frank Dix of Zonda Mon, 10 Mar 2025 00:00:00 +0000 jrussell@strongtie.com (Frank Dix, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-frank-dix-of-zonda-ko95UKgD Strong Conversations at IBS 2025: Frank Dix of Zonda Frank Dix, Sam Marcoux 00:21:36 Frank Dix, VP of Sales for Zonda, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Zonda is the “source of truth” for many in the building industry. We dive into how Zonda became the gold standard for housing information and data with Frank. https://www.linkedin.com/in/frank-dix-08b41249/ https://www.linkedin.com/company/zondahome/ Frank Dix, VP of Sales for Zonda, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Zonda is the “source of truth” for many in the building industry. We dive into how Zonda became the gold standard for housing information and data with Frank. https://www.linkedin.com/in/frank-dix-08b41249/ https://www.linkedin.com/company/zondahome/ international builders’ show, simpson strong-tie, zonda false full 14 4 0df55a9f-6678-4aaf-9c22-fae6e531b466 Strong Conversations at IBS 2025: Jeff Shore of Shore Consulting Sun, 9 Mar 2025 23:00:00 +0000 jrussell@strongtie.com (Sam Marcoux, Jeff Shore) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-jeff-shore-of-shore-consulting-2bJTPvlQ Strong Conversations at IBS 2025: Jeff Shore of Shore Consulting Sam Marcoux, Jeff Shore 00:27:07 eff Shore, Speaker, Author and Founder of Shore Consulting, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Jeff is one of the keynote speakers at this year’s conference and we dive into how Jeff got into consulting. Jeff has worked with countless leaders within the building industry and his passion is to help guide sales executives and teams to embrace their discomforts and transfer and grow in ways they didn’t think was possible. https://www.linkedin.com/in/jeffshore/ https://www.linkedin.com/company/shore-consulting-inc/ eff Shore, Speaker, Author and Founder of Shore Consulting, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Jeff is one of the keynote speakers at this year’s conference and we dive into how Jeff got into consulting. Jeff has worked with countless leaders within the building industry and his passion is to help guide sales executives and teams to embrace their discomforts and transfer and grow in ways they didn’t think was possible. https://www.linkedin.com/in/jeffshore/ https://www.linkedin.com/company/shore-consulting-inc/ international builders’ show, simpson strong-tie, shore consulting false full 13 4 1b0a909c-5b9b-4993-a658-373555f3662f Strong Conversations at IBS 2025: Madison Saab of A Better Blind Sun, 9 Mar 2025 22:00:00 +0000 jrussell@strongtie.com (Madison Saab, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-madison-saab-of-a-better-blind-4h3QTlW7 Strong Conversations at IBS 2025: Madison Saab of A Better Blind Madison Saab, Sam Marcoux 00:20:18 Madison Saab, VP of National Accounts of A Better Blind, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. We talk to Madison about what trends she’s seeing in the building industry and what she is most excited about. https://www.linkedin.com/in/madisonbowles/ https://www.linkedin.com/company/abetterblind/ Madison Saab, VP of National Accounts of A Better Blind, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. We talk to Madison about what trends she’s seeing in the building industry and what she is most excited about. https://www.linkedin.com/in/madisonbowles/ https://www.linkedin.com/company/abetterblind/ international builders’ show, simpson strong-tie, better blind false full 12 4 ce0ce851-20b7-4adb-9267-0a0dddd17fe7 Strong Conversations at IBS 2025: Cherie Abbott of My Safe Haven Sun, 9 Mar 2025 21:00:00 +0000 jrussell@strongtie.com (Cherie Abbott, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-cherie-abbott-of-my-safe-haven-9KBc23zF Strong Conversations at IBS 2025: Cherie Abbott of My Safe Haven Cherie Abbott, Sam Marcoux 00:13:49 Cherie Abbott, National Coordinator, Builder Division of My Safe Haven, Sales Manager of Desert Fasteners, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Cherie talks about how she seamlessly manages a 65-person team while collaborating with thousands of buyers. We talk about what makes a “smart home” and their biggest misconceptions. https://www.linkedin.com/in/cherie-abbott-777836121/ https://www.linkedin.com/company/safehavensecure/ Cherie Abbott, National Coordinator, Builder Division of My Safe Haven, Sales Manager of Desert Fasteners, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Cherie talks about how she seamlessly manages a 65-person team while collaborating with thousands of buyers. We talk about what makes a “smart home” and their biggest misconceptions. https://www.linkedin.com/in/cherie-abbott-777836121/ https://www.linkedin.com/company/safehavensecure/ international builders’ show, my safe haven, simpson strong-tie false full 11 4 44a78bbe-184c-463e-8581-89aba36fc56d Strong Conversations at IBS 2025: Tyson Clayton of Desert Fasteners Sun, 9 Mar 2025 20:00:00 +0000 jrussell@strongtie.com (Tyson Clayton, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-tyson-clayton-of-desert-fasteners-2x2KLYi_ Strong Conversations at IBS 2025: Tyson Clayton of Desert Fasteners Tyson Clayton, Sam Marcoux 00:20:27 Tyson Clayton, Sales Manager of Desert Fasteners, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Tyson talks about the role and biggest misconceptions of the supply chain partners. https://www.linkedin.com/in/tyson-clayton-b434b7b/ Tyson Clayton, Sales Manager of Desert Fasteners, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Tyson talks about the role and biggest misconceptions of the supply chain partners. https://www.linkedin.com/in/tyson-clayton-b434b7b/ international builders’ show, simpson strong-tie, desert fasteners false full 10 4 79a50dc7-0061-47de-8228-ff9edda66fea Strong Conversations at IBS 2025: Jeff Rogers of Ivory Homes Sun, 9 Mar 2025 19:00:00 +0000 jrussell@strongtie.com (Jeff Rogers, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-jeff-rogers-of-ivory-homes-rcI6B54e Strong Conversations at IBS 2025: Jeff Rogers of Ivory Homes Jeff Rogers, Sam Marcoux 00:22:59 Jeff Rogers, Purchasing Manager of Ivory Homes, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Jeff shares his almost 20-year tenure with Ivory Homes and how the industry has evolved in those 20 years. We also dive into how a company’s culture influences decisions on partnerships with companies that share similar values. https://www.linkedin.com/in/jeff-rogers-b165437b/ https://www.linkedin.com/company/ivory-homes/ Jeff Rogers, Purchasing Manager of Ivory Homes, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Jeff shares his almost 20-year tenure with Ivory Homes and how the industry has evolved in those 20 years. We also dive into how a company’s culture influences decisions on partnerships with companies that share similar values. https://www.linkedin.com/in/jeff-rogers-b165437b/ https://www.linkedin.com/company/ivory-homes/ international builders’ show, ivory homes, simpson strong-tie false full 9 4 750d0616-d02b-4856-a87c-bf60d9f3557f Strong Conversations at IBS 2025: Branka Minic of Building Talent Foundation Sun, 9 Mar 2025 04:00:00 +0000 jrussell@strongtie.com (Branka Minic, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-branka-minic-of-building-talent-foundation-agFoIH8O Strong Conversations at IBS 2025: Branka Minic of Building Talent Foundation Branka Minic, Sam Marcoux 00:27:10 Branka Minic, CEO of the Building Talent Foundation, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Branka talks about BFT’s role in the labor and trade industry. We talk about how BFT works with builders, trade schools, manufacturers, and other partners to attract, train and retain good labor in the construction industry. https://www.linkedin.com/in/brankaminic/ https://www.linkedin.com/company/buildingtalentfoundation/ Branka Minic, CEO of the Building Talent Foundation, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Branka talks about BFT’s role in the labor and trade industry. We talk about how BFT works with builders, trade schools, manufacturers, and other partners to attract, train and retain good labor in the construction industry. https://www.linkedin.com/in/brankaminic/ https://www.linkedin.com/company/buildingtalentfoundation/ international builders’ show, simpson strong-tie, building talent foundation false full 8 4 d1906bec-584f-473a-995e-0e12c0d5ee5e Strong Conversations at IBS 2025: Darren Rohan of CBC Framing Sun, 9 Mar 2025 03:00:00 +0000 jrussell@strongtie.com (Darren Rohan, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-darren-rohan-of-cbc-framing-V6yAq1RJ Strong Conversations at IBS 2025: Darren Rohan of CBC Framing Darren Rohan, Sam Marcoux 00:20:45 Strong Conversations at IBS 2025: Darren Rohan of CBC Framing Darren Rohan, General Manager of CBC Framing, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Darren talks about his role as a framer in the building industry. We talk about the challenges framers face while at a job site and how important it is to work with the builder and trade partners. https://www.linkedin.com/in/darren-rohan-6903b2101/ https://www.linkedin.com/company/cbc-framing-inc/ Strong Conversations at IBS 2025: Darren Rohan of CBC Framing Darren Rohan, General Manager of CBC Framing, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Darren talks about his role as a framer in the building industry. We talk about the challenges framers face while at a job site and how important it is to work with the builder and trade partners. https://www.linkedin.com/in/darren-rohan-6903b2101/ https://www.linkedin.com/company/cbc-framing-inc/ international builders’ show, cbc framing, simpson strong-tie false full 7 4 64d25647-ebaf-4626-8094-c2b8c58402fd Strong Conversations at IBS 2025: Andy Viars of Simpson Strong-Tie Sun, 9 Mar 2025 02:00:00 +0000 jrussell@strongtie.com (Andy Viars, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-andy-viars-of-simpson-strong-tie-TgZ7Mbbl Strong Conversations at IBS 2025: Andy Viars of Simpson Strong-Tie Andy Viars, Sam Marcoux 00:10:00 Strong Conversations at IBS 2025: Andy Viars of Simpson Strong-Tie Andy Viars, Market Segment Director, Equipment of Simpson Strong-Tie, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Andy talks about Simpson Strong-Tie’s entry into equipment sales and how that fits into the company’s strategy. https://www.linkedin.com/in/andy-viars/ https://www.linkedin.com/company/simpson-strong-tie/ Strong Conversations at IBS 2025: Andy Viars of Simpson Strong-Tie Andy Viars, Market Segment Director, Equipment of Simpson Strong-Tie, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Andy talks about Simpson Strong-Tie’s entry into equipment sales and how that fits into the company’s strategy. https://www.linkedin.com/in/andy-viars/ https://www.linkedin.com/company/simpson-strong-tie/ international builders’ show, simpson strong-tie false full 6 4 3596a82a-2562-49ec-a61d-c16305123ba2 Strong Conversations at IBS 2025: Tommy Jones of Stanley Martin Homes Sun, 9 Mar 2025 01:00:00 +0000 jrussell@strongtie.com (Tommy Jones, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-tommy-jones-of-stanley-martin-homes-bt2FdPcp Strong Conversations at IBS 2025: Tommy Jones of Stanley Martin Homes Tommy Jones, Sam Marcoux 00:28:42 Strong Conversations at IBS 2025: Tommy Jones of Stanley Martin Homes Tommy Jones, VP of Planning and Architecture of Stanley Martin Homes, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Tommy talks about Stanley Martin’s journey to adopt new technologies and how new solutions have played a role in their growth and efficiency. https://www.linkedin.com/in/tommy-j-21032413/ https://www.linkedin.com/company/stanley-martin-homes/ Strong Conversations at IBS 2025: Tommy Jones of Stanley Martin Homes Tommy Jones, VP of Planning and Architecture of Stanley Martin Homes, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Tommy talks about Stanley Martin’s journey to adopt new technologies and how new solutions have played a role in their growth and efficiency. https://www.linkedin.com/in/tommy-j-21032413/ https://www.linkedin.com/company/stanley-martin-homes/ international builders’ show, simpson strong-tie, stanley martin false full 5 4 fe450bef-6a29-40be-afe1-a157adaea44f Strong Conversations at IBS 2025: Jake Shilling of Lennar Sat, 8 Mar 2025 22:00:00 +0000 jrussell@strongtie.com (Jake Shilling, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-jake-shilling-of-lennar-SMhHHp37 Strong Conversations at IBS 2025: Jake Shilling of Lennar Jake Shilling, Sam Marcoux 00:28:51 Strong Conversations at IBS 2025: Jake Shilling of Lennar Jake Shilling, Director of National Value Engineering of Lennar, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Jake talks about what he has seen change in his almost 30-year career in the industry and in multiple countries. We also talk about what are some of the challenges Jake and his team face as the industry continues to evolve. https://www.linkedin.com/in/jake-shilling-b0570a21/ https://www.linkedin.com/company/lennar/ Strong Conversations at IBS 2025: Jake Shilling of Lennar Jake Shilling, Director of National Value Engineering of Lennar, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Jake talks about what he has seen change in his almost 30-year career in the industry and in multiple countries. We also talk about what are some of the challenges Jake and his team face as the industry continues to evolve. https://www.linkedin.com/in/jake-shilling-b0570a21/ https://www.linkedin.com/company/lennar/ international builders’ show, simpson strong-tie, lennar false full 3 4 641cdd29-e9e4-4d28-bc49-d2d8c00f4b03 Strong Conversations at IBS 2025: Tony McKlem of Hollywood Decks Sat, 8 Mar 2025 21:00:00 +0000 jrussell@strongtie.com (Sam Marcoux, Tony McKlem) https://strong-conversations.simplecast.com/episodes/strong-conversations-at-ibs-2025-tony-mcklem-of-hollywood-decks-5gHebFN2 Strong Conversations at IBS 2025: Tony McKlem of Hollywood Decks Sam Marcoux, Tony McKlem 00:32:44 Strong Conversations at IBS 2025: Tony McKlem of Hollywood Decks Tony McKlem of Hollywood Decks joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Tony talks about the trends in the outdoor living space and how he built a brand around building beautiful decks. https://www.instagram.com/hollywooddecks/ https://hollywooddecks.com/ Strong Conversations at IBS 2025: Tony McKlem of Hollywood Decks Tony McKlem of Hollywood Decks joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Tony talks about the trends in the outdoor living space and how he built a brand around building beautiful decks. https://www.instagram.com/hollywooddecks/ https://hollywooddecks.com/ international builders’ show, hollywood decks false full 2 4 1eef127d-d451-42a1-8b8a-b1879eaf1a0c Strong Conversations at IBS 2025: Mike Olosky of Simpson Strong-Tie Sat, 8 Mar 2025 20:00:00 +0000 jrussell@strongtie.com (Mike Olosky, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/ibs-conversations-mike-olosky-simpson-strong-tie-RE5e1Zmt Strong Conversations at IBS 2025: Mike Olosky of Simpson Strong-Tie Mike Olosky, Sam Marcoux 00:13:38 Mike Olosky, CEO of Simpson Strong-Tie, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Mike talks about his predictions for the building industry in 2025. He also talks about the role and future of technology and digital solutions for Simpson Strong-Tie and our partners. https://www.linkedin.com/in/mike-olosky-9403b420/ https://www.linkedin.com/company/simpson-strong-tie/ Mike Olosky, CEO of Simpson Strong-Tie, joins us on the Strong Conversations podcast where we talk to industry leaders and partners on what is taking place at the 2025 International Builders’ Show. We dive into conversations with the most influential members of the builder industry to get their insights into the top trends within the industry, new products and technology, market predictions and so much more. Mike talks about his predictions for the building industry in 2025. He also talks about the role and future of technology and digital solutions for Simpson Strong-Tie and our partners. https://www.linkedin.com/in/mike-olosky-9403b420/ https://www.linkedin.com/company/simpson-strong-tie/ false full 1 4 a676d041-8af5-4f2b-aec0-68575be619f5 Building the Brand: We Kept an Eye on Everything with Michael Wootten Tue, 11 Feb 2025 16:30:00 +0000 jrussell@strongtie.com (Michael Wootten, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/building-the-brand-we-kept-an-eye-on-everything-with-michael-wootten-TsV6pI31 Building the Brand: We Kept an Eye on Everything with Michael Wootten Michael Wootten, Sam Marcoux 00:42:09 In the third episode of the "Building the Brand" season, we learn that success is in the details. In this episode, Michael Wootten of RENO HARDWARE & SUPPLY, INC. joins Simpson Strong-Tie's Sam Marcoux. Mike shares how he built Reno Hardware and Supply into one of the most respected brands in the pro-supply industry. He attributes much of his success to paying attention to the details and keeping on everything. In the third episode of the "Building the Brand" season, we learn that success is in the details. In this episode, Michael Wootten of RENO HARDWARE & SUPPLY, INC. joins Simpson Strong-Tie's Sam Marcoux. Mike shares how he built Reno Hardware and Supply into one of the most respected brands in the pro-supply industry. He attributes much of his success to paying attention to the details and keeping on everything. false full 3 3 c247d9e0-324d-4526-b7b2-cdb7d4246711 Building the Brand: I'm not a Good Follower with Sharad Patel Tue, 28 Jan 2025 17:00:00 +0000 jrussell@strongtie.com (Sharad Patel, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/building-the-brand-im-not-a-good-follower-with-sharad-patel-_PBBbsDE Building the Brand: I'm not a Good Follower with Sharad Patel Sharad Patel, Sam Marcoux 00:37:46 In this episode of the “Building the Brand” series, we talk to Sharad Patel, Principal and Co-founder of Patel Burica & Associates, about what it means to not be a good follower. Sharad always knew he wanted to be an entrepreneur, following in his parents’ footsteps. While creating and building his brand, he learned to trust his employees. Even though Sharad is not a good follower, he learned what it takes to be a good leader. In this episode of the “Building the Brand” series, we talk to Sharad Patel, Principal and Co-founder of Patel Burica & Associates, about what it means to not be a good follower. Sharad always knew he wanted to be an entrepreneur, following in his parents’ footsteps. While creating and building his brand, he learned to trust his employees. Even though Sharad is not a good follower, he learned what it takes to be a good leader. false full 2 3 a70fba44-1a5b-4ba9-bddd-960e252b387d Building the Brand: We Really Don't Say No Tue, 10 Dec 2024 12:00:00 +0000 jrussell@strongtie.com (Sam Marcoux, Jeff Moran) https://strong-conversations.simplecast.com/episodes/building-the-brand-we-really-dont-say-no-A8Y32rKq Building the Brand: We Really Don't Say No Sam Marcoux, Jeff Moran 00:40:14 Welcome to a brand-new season of Strong Conversations—Building the Brand! This season, we’re spotlighting the entrepreneurs and leaders shaping the building industry, uncovering the grit, determination, and passion behind successful brands. Together, we’ll explore what it takes to grow a bold idea into a thriving business while fostering a culture where employees and innovation can flourish. Episode 1: We Really Don’t Say No We’re kicking off the Building the Brand season with “We Really Don’t Say No,” featuring Jeff Moran, co-founder and manager of RebatePros. When a friend and colleague presented him with the challenge of simplifying manufacturer rebates, Jeff embraced the opportunity and never looked back. That decision sparked the creation of RebatePros, a company driven by a clear mission: “Simplify the rebate process for homebuilders and product manufacturers while ensuring timely and accurate reporting, invoicing, and collection.” Join us as Jeff shares how his philosophy of saying “yes” transformed an idea into a thriving brand. Welcome to a brand-new season of Strong Conversations—Building the Brand! This season, we’re spotlighting the entrepreneurs and leaders shaping the building industry, uncovering the grit, determination, and passion behind successful brands. Together, we’ll explore what it takes to grow a bold idea into a thriving business while fostering a culture where employees and innovation can flourish. Episode 1: We Really Don’t Say No We’re kicking off the Building the Brand season with “We Really Don’t Say No,” featuring Jeff Moran, co-founder and manager of RebatePros. When a friend and colleague presented him with the challenge of simplifying manufacturer rebates, Jeff embraced the opportunity and never looked back. That decision sparked the creation of RebatePros, a company driven by a clear mission: “Simplify the rebate process for homebuilders and product manufacturers while ensuring timely and accurate reporting, invoicing, and collection.” Join us as Jeff shares how his philosophy of saying “yes” transformed an idea into a thriving brand. false full 1 3 379c0d92-91a1-4480-907c-30b7abece095 How We Got Here: Climbing the Mountain Tue, 12 Nov 2024 13:25:17 +0000 jrussell@strongtie.com (Chad Scuncio, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/how-we-got-here-climbing-the-mountain-1MBnS4jA How We Got Here: Climbing the Mountain Chad Scuncio, Sam Marcoux 00:33:55 Chad Scuncio had to leave Simpson Strong-Tie before realizing the company was home. Listen to Chad’s incredible story about how he got started, the detours that he took for family and personal growth opportunities, and how he ultimately landed as a Senior National Builder Manager with Simpson Strong-Tie. Chad Scuncio had to leave Simpson Strong-Tie before realizing the company was home. Listen to Chad’s incredible story about how he got started, the detours that he took for family and personal growth opportunities, and how he ultimately landed as a Senior National Builder Manager with Simpson Strong-Tie. residential construction, simpson strong-tie false full 3 2 6037145b-44f1-47c8-a047-f44094f6fa2d How We Got Here: Jack of All Trades Mon, 7 Oct 2024 13:00:00 +0000 jrussell@strongtie.com (Mike Glassmeyer, Sam Marcoux) https://strong-conversations.simplecast.com/episodes/how-we-got-here-jack-of-all-trades-x5flsuAW How We Got Here: Jack of All Trades Mike Glassmeyer, Sam Marcoux 00:35:42 Mike Glassmeyer, VP of National Purchasing for M/I Homes, didn’t take the linear path to where he is now. Having held various roles, from superintendent to sales, Mike recalls his journey from dreams of being a fighter pilot as a little boy to being a leader in the industry. Mike Glassmeyer, VP of National Purchasing for M/I Homes, didn’t take the linear path to where he is now. Having held various roles, from superintendent to sales, Mike recalls his journey from dreams of being a fighter pilot as a little boy to being a leader in the industry. residential construction, careers, thought leaders false full 2 2 47e17321-2223-48b3-8b4a-8c7c15388862 How We Got Here: Born Into It Tue, 10 Sep 2024 10:54:53 +0000 jrussell@strongtie.com (Sam Marcoux) https://strong-conversations.simplecast.com/episodes/how-we-got-here-born-into-it-470lFKiv How We Got Here: Born Into It Sam Marcoux 00:46:31 In our "Born Into It" episode, Strong Conversations host Sam Marcoux talks to Andy and Breezy Mitchell of Mitchell Lumber Co., who took over the business as third-generation owners after Andy’s dad passed away. Andy and Breezy share what it means to them personally to carry on the Mitchell Lumber legacy for future generations. Guests: Andy and Breezy Mitchell, Owners, Mitchell Lumber Co In our "Born Into It" episode, Strong Conversations host Sam Marcoux talks to Andy and Breezy Mitchell of Mitchell Lumber Co., who took over the business as third-generation owners after Andy’s dad passed away. Andy and Breezy share what it means to them personally to carry on the Mitchell Lumber legacy for future generations. Guests: Andy and Breezy Mitchell, Owners, Mitchell Lumber Co residential construction, construction, careers, lumberyards false full 1 2 18642663-09a3-4dcb-b20b-1899258c5a14 Women In Construction: The Future Tue, 2 Jan 2024 17:00:00 +0000 jrussell@strongtie.com (Tina Haro, Keaton Mower, Kristin French, Justine Simmons) https://strong-conversations.simplecast.com/episodes/women-in-construction-the-future-rZEIoJXU Women In Construction: The Future Tina Haro, Keaton Mower, Kristin French, Justine Simmons 00:44:07 THE FUTURE OF WOMEN IN CONSTRUCTION In this episode, we talk to three rising stars not just in their companies but also in the industry. We get to hear personal stories about how each of guests entered in the industry but more importantly what’s keeping them in the industry. We share tips on how to be successful when you’re just starting out and how to create your own career path. HOST: Tina Haro – Senior National Accounts Manager, Simpson Strong-Tie Keaton Mower – National Accounts Manager, Westlake Royal Building Products Kristin French – Director of Purchasing, Taylor Morrison Justine Simmons - Director of Builder National Accounts, James Hardie Building Products THE FUTURE OF WOMEN IN CONSTRUCTION In this episode, we talk to three rising stars not just in their companies but also in the industry. We get to hear personal stories about how each of guests entered in the industry but more importantly what’s keeping them in the industry. We share tips on how to be successful when you’re just starting out and how to create your own career path. HOST: Tina Haro – Senior National Accounts Manager, Simpson Strong-Tie Keaton Mower – National Accounts Manager, Westlake Royal Building Products Kristin French – Director of Purchasing, Taylor Morrison Justine Simmons - Director of Builder National Accounts, James Hardie Building Products false full 3 1 368afe28-a4eb-4ee7-9a85-065b47dc7df6 Women in Construction: Mentorship Join Simpson Strong-Tie as we invite partners, colleagues, and leaders together for insightful conversations. Stretch your mind with profound and powerful ideas that will help evolve how you think about the industry -- and your place in it. 

 

We will dive deep into the subjects and issues that we all face -- forging stronger connections and relationships along the way.  

 

Don’t miss this rare opportunity to get an in-depth look inside the minds of innovators and leaders who are reshaping and advancing the world we build and live in. 

WOMEN IN RESIDENTIAL CONSTRUCTION PODCAST

Welcome to our podcast on Women in Residential Construction hosted by Simpson Strong-Tie, a leading manufacturer and technology services company of engineered building products in the residential and commercial space. In this podcast we take a closer look at the women who make up the residential construction industry. We are going to have an open discussion about how we got here, what challenges us, motivates us and what makes us succeed. In each episode we will be joined by three guests to get their perspective on what it’s like to be in this field. We will talk about how women can effect change and create an environment where other women want to be a part of.

THE IMPORTANCE OF MENTORSHIP

Mentorship is one of the most invaluable things that we can have in our careers and lives in general. We talk about the importance of mentorship, how we can find it, provide it, and foster it in our work environments. We also discuss the different types of mentorships whether it’s through a formal work program or informal with our own network.

Hosted by Shelby Short, Director Global Quality (Simpson Strong-Tie  )

Guests: 
Angie Roseman - VP Supply Chain Services & Business Optimization (Beazer Homes)
Kellee Hansen, National Purchasing Director (Lennar)
Rebecca Matmiller, National Accounts Sales Manager (Whirlpool)

 

]]> Tue, 5 Dec 2023 20:20:02 +0000 jrussell@strongtie.com (Shelby Short, Angie Roseman, Kellee Hansen, Rebecca Matmiller) https://strong-conversations.simplecast.com/episodes/women-in-construction-mentorship-5H_ml8Jd Join Simpson Strong-Tie as we invite partners, colleagues, and leaders together for insightful conversations. Stretch your mind with profound and powerful ideas that will help evolve how you think about the industry -- and your place in it. 

 

We will dive deep into the subjects and issues that we all face -- forging stronger connections and relationships along the way.  

 

Don’t miss this rare opportunity to get an in-depth look inside the minds of innovators and leaders who are reshaping and advancing the world we build and live in. 

WOMEN IN RESIDENTIAL CONSTRUCTION PODCAST

Welcome to our podcast on Women in Residential Construction hosted by Simpson Strong-Tie, a leading manufacturer and technology services company of engineered building products in the residential and commercial space. In this podcast we take a closer look at the women who make up the residential construction industry. We are going to have an open discussion about how we got here, what challenges us, motivates us and what makes us succeed. In each episode we will be joined by three guests to get their perspective on what it’s like to be in this field. We will talk about how women can effect change and create an environment where other women want to be a part of.

THE IMPORTANCE OF MENTORSHIP

Mentorship is one of the most invaluable things that we can have in our careers and lives in general. We talk about the importance of mentorship, how we can find it, provide it, and foster it in our work environments. We also discuss the different types of mentorships whether it’s through a formal work program or informal with our own network.

Hosted by Shelby Short, Director Global Quality (Simpson Strong-Tie  )

Guests: 
Angie Roseman - VP Supply Chain Services & Business Optimization (Beazer Homes)
Kellee Hansen, National Purchasing Director (Lennar)
Rebecca Matmiller, National Accounts Sales Manager (Whirlpool)

 

]]> Women in Construction: Mentorship Shelby Short, Angie Roseman, Kellee Hansen, Rebecca Matmiller 00:35:04 Mentorship is one of the most invaluable things that we can have in our careers and lives in general. In this episode, we talk about the importance of mentorship, how we can find it, provide it, and foster it in our work environments. We also discuss the different types of mentorships whether it’s through a formal work program or informal with our own network. Mentorship is one of the most invaluable things that we can have in our careers and lives in general. In this episode, we talk about the importance of mentorship, how we can find it, provide it, and foster it in our work environments. We also discuss the different types of mentorships whether it’s through a formal work program or informal with our own network. construction, simpson strong-tie, women, beazer homes, women in construction, lennar, homebuilders, whirlpool, mentorship false full 2 1 37482bdf-7878-45cf-ba21-ab8066991b58 Women in Construction: Leadership This episode's host: Simpson Strong-Tie Vice President of Engineering Annie Kao

Annie Kao, PE serves as Vice President of Engineering for Simpson Strong-Tie and leads a talented and passionate team who innovate, test, and support the most trusted product solutions in the construction industry. Prior to joining Simpson Strong-Tie, she worked as a project engineer on commercial and multi-family projects for a structural engineering consulting firm. She is a registered PE in California and earned her BS from Harvey Mudd College and MS from UC Berkeley.

 

GUESTS
Cyndie Roche, Vice President of Digital Sales and Architectural Design Services (Paradigm, a division of Builders FirstSource)

As an industry professional with more than 25 years in residential construction, Cyndie Roche’s breadth of experience and leadership capabilities span real estate lending, private land development and homebuilding. Her expertise and passion for technology have enabled her to serve the industry in senior leadership roles focused on ERP and architectural design software and services. She is also an active volunteer in her local HBA, a member of the NAHB Professional Women in Homebuilding, and an in-kind supporter of the St. Jude Dream Home program. Cyndie currently serves as the Vice President of Digital Sales and Architectural Design Services for Paradigm, a dedicated software division of Builders FirstSource. 

Kristi Acee, Vice President, National Accounts (Sherwin-Williams)

Kristi Acee leads the National Accounts organization within the Americas Group of Sherwin-Williams. This is a dedicated, nationwide team offering innovative solutions for strategic clients in the new residential, multifamily, commercial real estate, hospitality, healthcare, franchise and government market segments. Her team works to align the resources at Sherwin-Williams with key client stakeholders, often through exclusive partnerships with many of the leading companies within these segments.

Kristi began her career with Sherwin-Williams in 2012 as a National Account Executive, moving on to a Regional Director of National Accounts, Senior Director of Homebuilder Sales, and to her current role as Vice President of National Accounts. Prior to joining the Sherwin-Williams team, Kristi had worked in the paint industry for 10 years.

Kristi has continued her executive education through a variety of resources including the Harvard Business School and the Strategic Account Management Association. Kristi holds a BA from Pepperdine University.

Melissa McGhee, Vice President of National Strategic Sourcing and Supply Chain (KB Home)

Melissa has been in homebuilding for 20 years in several construction operator and executive roles. She joined KB Home four years ago and is based in Phoenix, Arizona. She is responsible for a total construction budget of over $2B across single-family and multifamily homes in twenty divisions.   Melissa became the first female vice president of national purchasing in the top 10 homebuilders several years ago. During her free time, you will find her building Legos with her son, working on a home remodel with her husband or gardening.

 

]]> Tue, 31 Oct 2023 18:29:09 +0000 jrussell@strongtie.com (Annie Kao, Cyndie Roche, Kristi Acee, Melissa McGhee) https://strong-conversations.simplecast.com/episodes/women-in-construction-leadership-tl5aVmV9 This episode's host: Simpson Strong-Tie Vice President of Engineering Annie Kao

Annie Kao, PE serves as Vice President of Engineering for Simpson Strong-Tie and leads a talented and passionate team who innovate, test, and support the most trusted product solutions in the construction industry. Prior to joining Simpson Strong-Tie, she worked as a project engineer on commercial and multi-family projects for a structural engineering consulting firm. She is a registered PE in California and earned her BS from Harvey Mudd College and MS from UC Berkeley.

 

GUESTS
Cyndie Roche, Vice President of Digital Sales and Architectural Design Services (Paradigm, a division of Builders FirstSource)

As an industry professional with more than 25 years in residential construction, Cyndie Roche’s breadth of experience and leadership capabilities span real estate lending, private land development and homebuilding. Her expertise and passion for technology have enabled her to serve the industry in senior leadership roles focused on ERP and architectural design software and services. She is also an active volunteer in her local HBA, a member of the NAHB Professional Women in Homebuilding, and an in-kind supporter of the St. Jude Dream Home program. Cyndie currently serves as the Vice President of Digital Sales and Architectural Design Services for Paradigm, a dedicated software division of Builders FirstSource. 

Kristi Acee, Vice President, National Accounts (Sherwin-Williams)

Kristi Acee leads the National Accounts organization within the Americas Group of Sherwin-Williams. This is a dedicated, nationwide team offering innovative solutions for strategic clients in the new residential, multifamily, commercial real estate, hospitality, healthcare, franchise and government market segments. Her team works to align the resources at Sherwin-Williams with key client stakeholders, often through exclusive partnerships with many of the leading companies within these segments.

Kristi began her career with Sherwin-Williams in 2012 as a National Account Executive, moving on to a Regional Director of National Accounts, Senior Director of Homebuilder Sales, and to her current role as Vice President of National Accounts. Prior to joining the Sherwin-Williams team, Kristi had worked in the paint industry for 10 years.

Kristi has continued her executive education through a variety of resources including the Harvard Business School and the Strategic Account Management Association. Kristi holds a BA from Pepperdine University.

Melissa McGhee, Vice President of National Strategic Sourcing and Supply Chain (KB Home)

Melissa has been in homebuilding for 20 years in several construction operator and executive roles. She joined KB Home four years ago and is based in Phoenix, Arizona. She is responsible for a total construction budget of over $2B across single-family and multifamily homes in twenty divisions.   Melissa became the first female vice president of national purchasing in the top 10 homebuilders several years ago. During her free time, you will find her building Legos with her son, working on a home remodel with her husband or gardening.

 

]]> Women in Construction: Leadership Annie Kao, Cyndie Roche, Kristi Acee, Melissa McGhee 00:58:08 Being a leader is a challenging role. At the same time, the challenges of a leadership role can offer many advantages to women. Listen to this episode as we talk to three women leaders about motivating their teams to be successful and creating an environment where women belong and are not merely accepted. We also take a closer look at what makes a good and effective leader. How do we lead with heart and vulnerability? And how do we pay it forward to the developing leaders behind us? Being a leader is a challenging role. At the same time, the challenges of a leadership role can offer many advantages to women. Listen to this episode as we talk to three women leaders about motivating their teams to be successful and creating an environment where women belong and are not merely accepted. We also take a closer look at what makes a good and effective leader. How do we lead with heart and vulnerability? And how do we pay it forward to the developing leaders behind us? kb home, residential construction, construction, simpson strong-tie, women in construction, careers, builders firstsource, real estate, homebuilders, builders, sherwin-williams false full 1 1