https://simplecast.com The Business of Whats Next The Business of What’s Next is a podcast for growth-stage business leaders who are ready to move beyond “busy” and focus on what really drives results. Hosted by Matthew Shipp, facilitator and strategic coach at Emberi Solutions, the show highlights how ambitious leaders make smarter decisions, prioritize the right projects, and set a sustainable rhythm for growth. 2025 The Business of Whats Next en Wed, 15 Apr 2026 05:00:00 +0000 Wed, 15 Apr 2026 05:00:11 +0000 https://business-of-whats-next.simplecast.com The Business of Whats Next https://image.simplecastcdn.com/images/0d99ab60-4951-4b6e-8828-6d334241d109/77b04110-64e0-4b1d-933c-a1414e63fc1b/3000x3000/the-20business-20of-20whats-20next-20-20podcast.jpg?aid=rss_feed https://business-of-whats-next.simplecast.com episodic The Business of What’s Next is a podcast for growth-stage business leaders who are ready to move beyond “busy” and focus on what really drives results. Hosted by Matthew Shipp, facilitator and strategic coach at Emberi Solutions, the show highlights how ambitious leaders make smarter decisions, prioritize the right projects, and set a sustainable rhythm for growth. Matthew Shipp false https://feeds.simplecast.com/lIsxcGMG process, scaling business, strategy, success, business growth, scaling a business, business operations, leadership development, entrepreneur stories, strategic decision making, continuous improvement, team collaboration Matthew Shipp emberisolutions@gmail.com b6e03d18-c398-4e20-b4fb-fa918fd68508 Clarity Over Everything: Building a Brand That Drives Better Decisions and Sustainable Growth with Charlie Sells In this episode, we explore why so many business owners feel stuck despite constant activity. Charlie Sells breaks down how a lack of clarity—not effort—is often the real bottleneck. From scattered marketing tactics to misaligned systems, he explains how unclear direction creates inefficiency, confusion, and stalled growth.

Charlie, founder of Clarity Over Everything, shares how he helps business owners step back, simplify their strategy, and focus on what actually moves the needle. Through better questions, structured thinking, and intentional planning, he helps leaders build brands that are clear, consistent, and positioned for long-term success.

In this episode, we dive into:

  • ✅ Why “random acts of marketing” waste time, money, and momentum
  • ✅ How to identify and fix broken systems before scaling visibility
  • ✅ The difference between clarity as a direction vs. a destination
  • ✅ How asking better questions leads to stronger strategy and alignment
  • ✅ Why small tests and micro-pivots outperform big, risky changes
  • ✅ The role of consistency in building long-term brand trust
  • ✅ How internal alignment improves execution and customer experience
  • ✅ A practical approach to prioritizing what matters most in your business

Charlie Sells

Clarity Over Everything

 

Sponsors:

Polyfortech

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 15 Apr 2026 05:00:00 +0000 emberisolutions@gmail.com (Charlies Sells) https://business-of-whats-next.simplecast.com/episodes/bwn-9-charlie-sells-vqVXdLZu In this episode, we explore why so many business owners feel stuck despite constant activity. Charlie Sells breaks down how a lack of clarity—not effort—is often the real bottleneck. From scattered marketing tactics to misaligned systems, he explains how unclear direction creates inefficiency, confusion, and stalled growth.

Charlie, founder of Clarity Over Everything, shares how he helps business owners step back, simplify their strategy, and focus on what actually moves the needle. Through better questions, structured thinking, and intentional planning, he helps leaders build brands that are clear, consistent, and positioned for long-term success.

In this episode, we dive into:

  • ✅ Why “random acts of marketing” waste time, money, and momentum
  • ✅ How to identify and fix broken systems before scaling visibility
  • ✅ The difference between clarity as a direction vs. a destination
  • ✅ How asking better questions leads to stronger strategy and alignment
  • ✅ Why small tests and micro-pivots outperform big, risky changes
  • ✅ The role of consistency in building long-term brand trust
  • ✅ How internal alignment improves execution and customer experience
  • ✅ A practical approach to prioritizing what matters most in your business

Charlie Sells

Clarity Over Everything

 

Sponsors:

Polyfortech

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Clarity Over Everything: Building a Brand That Drives Better Decisions and Sustainable Growth with Charlie Sells Charlies Sells 00:41:01 Most businesses don’t struggle because they lack effort. They struggle because they lack clarity. In this episode, Matthew Shipp sits down with Charlie Sells, founder of Clarity Over Everything, to unpack why more marketing, more content, and more tools aren’t solving the real problem. If your business feels busy but not aligned, this conversation will challenge how you think about growth. Charlie shares a different approach—one that prioritizes clarity, better questions, and focused execution. Before you add another tactic to your plate, this episode will make you rethink what actually drives results. Most businesses don’t struggle because they lack effort. They struggle because they lack clarity. In this episode, Matthew Shipp sits down with Charlie Sells, founder of Clarity Over Everything, to unpack why more marketing, more content, and more tools aren’t solving the real problem. If your business feels busy but not aligned, this conversation will challenge how you think about growth. Charlie shares a different approach—one that prioritizes clarity, better questions, and focused execution. Before you add another tactic to your plate, this episode will make you rethink what actually drives results. clarity in business strategy, brand strategy for business growth, why clarity matters in branding and marketing, marketing strategy for small businesses, how to prioritize business initiatives effectively, clarity over everything, marketing clarity for small business, brand clarity, how to stop random acts of marketing, charlie sells, strategic decision making for leaders, building a clear and consistent brand strategy, how to improve business clarity, how to create clarity in your business strategy, business decision making strategy, business alignment and focus false full 82 907e0507-4aaf-4313-9d80-950e49ac0517 Turning Technical Overwhelm Into Scalable Cloud Confidence with Kevin Weber Technology should accelerate growth. Not quietly restrict it.

In this episode, Matthew Shipp sits down with Kevin Weber, founder of Polyfortech, to unpack why so many mid-stage companies feel stuck when it comes to cloud migration. The systems may be “working,” but technical debt, manual processes, and fragile infrastructure often create hidden operational drag. Kevin explains how leaders can modernize their infrastructure without overwhelming their teams or disrupting momentum.

Kevin operates as a hands-on fractional CTO who doesn’t just advise. He demonstrates. His “see one, do one, teach one” model empowers internal teams to migrate confidently to AWS, reduce fear, and eliminate technical bottlenecks that slow execution. This conversation is a practical roadmap for CEOs, founders, and technology leaders who want scalable systems that support what’s next.

In this episode, we dive into:

✅ What technical debt really is and why postponing fixes compounds risk
✅ When a growing business is truly ready for cloud migration
✅ The difference between on-premise disaster recovery and cloud redundancy
✅ Why “click ops” and undocumented systems create hidden leadership risk
✅ How to move from reactive firefighting to automated, self-healing infrastructure
✅ A practical framework to migrate systems without overwhelming your team

 

Ready to evaluate your cloud readiness?
If you’re navigating infrastructure decisions and wondering whether AWS migration makes sense for your business, Kevin offers discovery calls to help you assess your next step.

Visit polyfortech.com to schedule a conversation or connect with Kevin directly on LinkedIn.

Kevin Weber

Polyfortech

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 4 Mar 2026 06:00:00 +0000 emberisolutions@gmail.com (Kevin Weber) https://business-of-whats-next.simplecast.com/episodes/bwn-8-kevin-weber-v6Bcx3fJ Technology should accelerate growth. Not quietly restrict it.

In this episode, Matthew Shipp sits down with Kevin Weber, founder of Polyfortech, to unpack why so many mid-stage companies feel stuck when it comes to cloud migration. The systems may be “working,” but technical debt, manual processes, and fragile infrastructure often create hidden operational drag. Kevin explains how leaders can modernize their infrastructure without overwhelming their teams or disrupting momentum.

Kevin operates as a hands-on fractional CTO who doesn’t just advise. He demonstrates. His “see one, do one, teach one” model empowers internal teams to migrate confidently to AWS, reduce fear, and eliminate technical bottlenecks that slow execution. This conversation is a practical roadmap for CEOs, founders, and technology leaders who want scalable systems that support what’s next.

In this episode, we dive into:

✅ What technical debt really is and why postponing fixes compounds risk
✅ When a growing business is truly ready for cloud migration
✅ The difference between on-premise disaster recovery and cloud redundancy
✅ Why “click ops” and undocumented systems create hidden leadership risk
✅ How to move from reactive firefighting to automated, self-healing infrastructure
✅ A practical framework to migrate systems without overwhelming your team

 

Ready to evaluate your cloud readiness?
If you’re navigating infrastructure decisions and wondering whether AWS migration makes sense for your business, Kevin offers discovery calls to help you assess your next step.

Visit polyfortech.com to schedule a conversation or connect with Kevin directly on LinkedIn.

Kevin Weber

Polyfortech

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Turning Technical Overwhelm Into Scalable Cloud Confidence with Kevin Weber Kevin Weber 00:34:36 In this episode of The Business of What’s Next, Matthew Shipp sits down with Kevin Weber, founder of Polyfortech, to unpack what it really takes to modernize your infrastructure without overwhelming your team. This isn’t a hype conversation about the cloud. It’s a practical discussion about fear, execution, and building scalable systems that support growth instead of stalling it. In this episode of The Business of What’s Next, Matthew Shipp sits down with Kevin Weber, founder of Polyfortech, to unpack what it really takes to modernize your infrastructure without overwhelming your team. This isn’t a hype conversation about the cloud. It’s a practical discussion about fear, execution, and building scalable systems that support growth instead of stalling it. aws migration for mid-size businesses, how ceos should evaluate cloud migration, kevin weber, cloud infrastructure for growing companies, how to reduce technical debt before scaling, from technical overwhelm to scalable cloud confidence, moving from on-premise to aws, cloud migration strategy, automating it infrastructure, cloud readiness assessment, technical debt management, reducing it support overhead through automation, business cloud transformation, high availability architecture, how to migrate to aws without disrupting your team, disaster recovery in the cloud, fractional cto services, benefits of consumption-based cloud infrastructure, when should a mid-stage company move to the cloud, cloud adoption strategy for ceos, reducing technical debt in software systems, scalable cloud architecture, devops and infrastructure automation, signs your infrastructure is holding back growth, infrastructure modernization, polyfortech, cloud cost optimization strategy false full 81 365792f3-4f40-4e4c-9854-a5c7474cc8b0 Hiring With Strategy and Kindness: The New Standard for Leadership Teams with Carey Parks Hiring senior leaders is one of the most strategic decisions a CEO will make. Yet many founders approach it like a staffing task instead of a growth decision. In this episode, we explore why executive hiring often fails and how a lack of clarity, culture alignment, and delegation readiness can stall scaling efforts.

Carey Parks, founder of Talent Kind Search, brings decades of experience in executive search and HR consulting. She works with mid-stage businesses to align leadership hiring with long-term strategy, not just immediate workload relief. Her approach blends strategic clarity, culture-first thinking, and intentional leadership development to help CEOs build teams that actually scale.

In this episode, we dive into:
✅ Why strategic hiring starts with defining outcomes, not writing job descriptions
✅ The founder delegation trap and how it sabotages strong leadership hires
✅ How culture alignment directly impacts executive performance
✅ The role of kindness as a strategic leadership advantage
✅ When to consider fractional or contract leadership before full-time hires
✅ Industry shifts in food and beverage that demand smarter hiring strategy

If you’re a CEO, founder, or business owner preparing for your next leadership hire, this episode will help you approach executive talent acquisition with clarity and confidence.

 

Carey Parks

Talent Kind Search

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Matthew Shipp

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LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 18 Feb 2026 06:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/bwn-7-carey-parks-XCaMEqnt Hiring senior leaders is one of the most strategic decisions a CEO will make. Yet many founders approach it like a staffing task instead of a growth decision. In this episode, we explore why executive hiring often fails and how a lack of clarity, culture alignment, and delegation readiness can stall scaling efforts.

Carey Parks, founder of Talent Kind Search, brings decades of experience in executive search and HR consulting. She works with mid-stage businesses to align leadership hiring with long-term strategy, not just immediate workload relief. Her approach blends strategic clarity, culture-first thinking, and intentional leadership development to help CEOs build teams that actually scale.

In this episode, we dive into:
✅ Why strategic hiring starts with defining outcomes, not writing job descriptions
✅ The founder delegation trap and how it sabotages strong leadership hires
✅ How culture alignment directly impacts executive performance
✅ The role of kindness as a strategic leadership advantage
✅ When to consider fractional or contract leadership before full-time hires
✅ Industry shifts in food and beverage that demand smarter hiring strategy

If you’re a CEO, founder, or business owner preparing for your next leadership hire, this episode will help you approach executive talent acquisition with clarity and confidence.

 

Carey Parks

Talent Kind Search

Instagram

Facebook

 

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Hiring With Strategy and Kindness: The New Standard for Leadership Teams with Carey Parks Matthew Shipp 00:36:14 Hiring isn’t about filling a seat. It’s about building the future of your business. In this episode of The Business of What’s Next, Matthew Shipp sits down with Carey Parks, founder of Talent Kind Search, to challenge how CEOs and founders approach executive hiring. If you think the process starts with a job description, think again. Hiring isn’t about filling a seat. It’s about building the future of your business. In this episode of The Business of What’s Next, Matthew Shipp sits down with Carey Parks, founder of Talent Kind Search, to challenge how CEOs and founders approach executive hiring. If you think the process starts with a job description, think again. carey parks, leadership culture alignment, hiring with clarity, executive search firm, hiring senior leaders, strategic executive hiring for scaling businesses, scaling leadership teams, why job descriptions aren’t enough for leadership hiring, culture-first hiring, executive talent acquisition, leadership team development, culture and kindness in leadership hiring, executive hiring strategy, founder delegation challenges, hiring for business growth, talent kind search, how founders can successfully delegate leadership roles, when to hire fractional leadership support, strategic hiring, how to hire executive leaders for growth false full 80 fda1ba75-d717-456d-9ddf-be47dc8e214c Creating long-term value through disciplined, outcome first leadership. Growing companies don’t fail because leaders lack vision. They struggle when growth outpaces clarity, alignment, and execution. In this episode of The Business of What’s Next, Matthew Shipp sits down with Rebecca Kay, founder of PIC Operating Group, to explore why many organizations stall after early success—and how outcome-first leadership creates long-term enterprise value.

Rebecca shares how her experience across multiple industries shaped a disciplined approach to value creation. Instead of starting with tools, roles, or frameworks, she helps leaders define the desired future state first, assess reality honestly, and prioritize the few initiatives that truly move the business forward. The result is sustainable growth, healthier teams, and companies built to last.

In this episode, we dive into:

✅ Why starting with outcomes beats solution-first thinking

✅ How misalignment and lack of clarity quietly limit growth

✅ The importance of fixing foundations before scaling

✅ Common leadership blind spots in founder-led companies

✅ How reducing founder dependency increases enterprise value

✅ Building systems that support people, not slow them down

 

Rebecca Kay 

PIC Operating Group

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 4 Feb 2026 06:00:00 +0000 emberisolutions@gmail.com (Rebecca Kay) https://business-of-whats-next.simplecast.com/episodes/bwn-6-rebecca-kay-mbTy0XLO Growing companies don’t fail because leaders lack vision. They struggle when growth outpaces clarity, alignment, and execution. In this episode of The Business of What’s Next, Matthew Shipp sits down with Rebecca Kay, founder of PIC Operating Group, to explore why many organizations stall after early success—and how outcome-first leadership creates long-term enterprise value.

Rebecca shares how her experience across multiple industries shaped a disciplined approach to value creation. Instead of starting with tools, roles, or frameworks, she helps leaders define the desired future state first, assess reality honestly, and prioritize the few initiatives that truly move the business forward. The result is sustainable growth, healthier teams, and companies built to last.

In this episode, we dive into:

✅ Why starting with outcomes beats solution-first thinking

✅ How misalignment and lack of clarity quietly limit growth

✅ The importance of fixing foundations before scaling

✅ Common leadership blind spots in founder-led companies

✅ How reducing founder dependency increases enterprise value

✅ Building systems that support people, not slow them down

 

Rebecca Kay 

PIC Operating Group

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Creating long-term value through disciplined, outcome first leadership. Rebecca Kay 00:28:58 Growth doesn’t break because leaders stop caring. It breaks when clarity disappears and execution gets messy. In this episode of The Business of What’s Next, Matthew Shipp talks with Rebecca Kay, founder of PIC Operating Group, about why many companies stall after early success—and what disciplined leaders do differently. They explore why starting with solutions often creates more problems, how founders unknowingly become growth constraints, and why long-term value is built by focusing on outcomes first. If you’re leading a growing company and feel stretched between today’s demands and tomorrow’s goals, this conversation will challenge how you think about scale. Growth doesn’t break because leaders stop caring. It breaks when clarity disappears and execution gets messy. In this episode of The Business of What’s Next, Matthew Shipp talks with Rebecca Kay, founder of PIC Operating Group, about why many companies stall after early success—and what disciplined leaders do differently. They explore why starting with solutions often creates more problems, how founders unknowingly become growth constraints, and why long-term value is built by focusing on outcomes first. If you’re leading a growing company and feel stretched between today’s demands and tomorrow’s goals, this conversation will challenge how you think about scale. enterprise value, execution, scaling, systems, outcomes, building long-term enterprise value, leadership discipline, operational excellence, leadership, decision-making, sustainability, pic operating group, rebecca kay, operations, improving business systems and processes, leadership decision-making frameworks, focus, leadership clarity and alignment, leadership clarity, operational excellence for ceos, exit, strategic leadership for mid-sized businesses, founders, preparing a company for succession or exit, performance, operational strategy for growth, strategic focus, teams, scaling founder-led companies, how to scale a business sustainably, discipline, business growth, succession, operational strategy, business alignment, value creation in growing companies, outcome-first leadership, enterprise, organizations, reducing founder dependency, founder leadership, business foundations before scale, strategy, sustainable business growth, optimization, company scaling, sustainable growth false full 79 7a72b2f4-3ab1-4db0-bafb-e3a8c101dd51 From story to strategy turning experience into influence through authorship with Sean Mabry Writing a book isn’t just about sharing what you know—it’s about transforming how people see you. In this episode, we explore how business leaders can use authorship to clarify their message, build authority, and attract new opportunities. Ghostwriter Sean Mabry explains why books still matter, how to overcome writer’s block, and what makes a book truly resonate.

In this episode, we dive into:

✅ Why writing a book is a high-leverage business move

✅ How story structure creates clarity and authority

✅ What most founders get wrong about book planning

✅ The difference between tactical books and transformational ones

✅ Role-playing workshops that build team communication

 

LinkedIn:

https://www.linkedin.com/in/sean-mabry-781b39a3/

Facebook:

https://www.facebook.com/smabry

The Book Clarity Engine:

https://book-clarity-engine.lovable.app

 

 

Sponsors:

Seek Coaching

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 21 Jan 2026 06:00:00 +0000 emberisolutions@gmail.com (Sean Mabry) https://business-of-whats-next.simplecast.com/episodes/bwn-5-sean-mabry-pcli73aO Writing a book isn’t just about sharing what you know—it’s about transforming how people see you. In this episode, we explore how business leaders can use authorship to clarify their message, build authority, and attract new opportunities. Ghostwriter Sean Mabry explains why books still matter, how to overcome writer’s block, and what makes a book truly resonate.

In this episode, we dive into:

✅ Why writing a book is a high-leverage business move

✅ How story structure creates clarity and authority

✅ What most founders get wrong about book planning

✅ The difference between tactical books and transformational ones

✅ Role-playing workshops that build team communication

 

LinkedIn:

https://www.linkedin.com/in/sean-mabry-781b39a3/

Facebook:

https://www.facebook.com/smabry

The Book Clarity Engine:

https://book-clarity-engine.lovable.app

 

 

Sponsors:

Seek Coaching

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> From story to strategy turning experience into influence through authorship with Sean Mabry Sean Mabry 00:45:10 Thinking about writing a book? Don’t just write—strategize. In this episode, ghostwriter and book strategist Sean Mabry breaks down why the right book can shift your career, build your authority, and attract the clients you actually want. Whether you're pivoting, rebranding, or simply ready to tell your story, this conversation will make you rethink what a book can do for your business. Thinking about writing a book? Don’t just write—strategize. In this episode, ghostwriter and book strategist Sean Mabry breaks down why the right book can shift your career, build your authority, and attract the clients you actually want. Whether you're pivoting, rebranding, or simply ready to tell your story, this conversation will make you rethink what a book can do for your business. mid-career founder book writing, youngry, expert positioning through authorship, book strategy for business owners, turning experience into influence, brand authority, business storytelling, strategic storytelling for ceos, how to write a business book, ghostwriting for entrepreneurs, storytelling for founders, building authority with a book, business pivot storytelling, clarity before writing a book, personal brand book strategy, thought leadership, writing a transformational business book, sean mabry, nonfiction book planning, author brand development false full 78 a65bd7c3-4077-4198-8de9-7661db6cdb30 Why Your Customers Decide in Seconds: The Biology Behind Effective Brand Messaging with Leo York Guest: Leo York, Founder of Leo Copywriting

Understanding your audience isn’t just about demographics or market trends. It’s about biology. In this episode, Matthew talks with Leo York about the behavioral side of brand communication—how people make decisions, what captures attention, and why messaging works best when it aligns with instinct rather than guesswork. Leaders often struggle with clarity because they widen their message, rely on gut feel, or try to do everything themselves. Leo breaks down why that happens and how to fix it.

Leo brings a background in copywriting and biology, offering a practical view of persuasion grounded in how the brain reacts to visuals, color, urgency, and focus. His approach helps businesses avoid scope creep, strengthen their message, and make better strategic decisions.

In this episode, we dive into:
✅ Why effective messaging starts with human behavior, not clever words
✅ How visuals and color shape perception before anyone reads a sentence
✅ The real reasons leaders get stuck—scope creep, founder syndrome, and decision paralysis
✅ How narrowing your message actually widens your reach
✅ “Outsource productivity, insource creativity” and why it changes growth
✅ Using time, specificity, and urgency to drive customer action
✅ How team alignment strengthens messaging more than solo decision-making

If your business is rethinking its messaging or struggling to communicate clearly, this episode gives you a grounded framework to move forward with confidence.

LinkedIn
Instagram
Facebook

 

Sponsor:

Seek Coaching

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 17 Dec 2025 06:00:00 +0000 emberisolutions@gmail.com (Leo York) https://business-of-whats-next.simplecast.com/episodes/bwn-4-leo-york-zFVWY_1U Guest: Leo York, Founder of Leo Copywriting

Understanding your audience isn’t just about demographics or market trends. It’s about biology. In this episode, Matthew talks with Leo York about the behavioral side of brand communication—how people make decisions, what captures attention, and why messaging works best when it aligns with instinct rather than guesswork. Leaders often struggle with clarity because they widen their message, rely on gut feel, or try to do everything themselves. Leo breaks down why that happens and how to fix it.

Leo brings a background in copywriting and biology, offering a practical view of persuasion grounded in how the brain reacts to visuals, color, urgency, and focus. His approach helps businesses avoid scope creep, strengthen their message, and make better strategic decisions.

In this episode, we dive into:
✅ Why effective messaging starts with human behavior, not clever words
✅ How visuals and color shape perception before anyone reads a sentence
✅ The real reasons leaders get stuck—scope creep, founder syndrome, and decision paralysis
✅ How narrowing your message actually widens your reach
✅ “Outsource productivity, insource creativity” and why it changes growth
✅ Using time, specificity, and urgency to drive customer action
✅ How team alignment strengthens messaging more than solo decision-making

If your business is rethinking its messaging or struggling to communicate clearly, this episode gives you a grounded framework to move forward with confidence.

LinkedIn
Instagram
Facebook

 

Sponsor:

Seek Coaching

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Why Your Customers Decide in Seconds: The Biology Behind Effective Brand Messaging with Leo York Leo York 00:32:49 The Business of What’s Next sits down with Leo York, founder of Leo Copywriting, for a conversation that flips traditional messaging advice on its head. Leo blends copywriting with evolutionary biology to explain why some messages connect instantly while others never land at all. From instinct-driven decision-making to the visual cues customers interpret before they ever read a word, this episode breaks down the real forces shaping brand communication. If your business is relying on gut feel or guesswork to clarify its message, this discussion will change how you think. The Business of What’s Next sits down with Leo York, founder of Leo Copywriting, for a conversation that flips traditional messaging advice on its head. Leo blends copywriting with evolutionary biology to explain why some messages connect instantly while others never land at all. From instinct-driven decision-making to the visual cues customers interpret before they ever read a word, this episode breaks down the real forces shaping brand communication. If your business is relying on gut feel or guesswork to clarify its message, this discussion will change how you think. strategic communication for leaders, founder bottlenecks, niche positioning strategy, evolutionary copywriting, behavioral branding, using biology to improve marketing and copywriting, visual decision-making, brand communication strategy, instinct-based branding, why leaders struggle with clear communication, scope creep in business, leo copywriting, messaging frameworks for business owners, leo york, how human behavior shapes brand messaging, clarity in brand messaging, persuasive messaging, decision-driven messaging, bio branding, customer decision triggers, customer behavior psychology false full 77 8651b0ea-59da-46b5-a749-b3a5dbc2fe45 Why Strategic Thinking Still Outperforms Technology for Growing Businesses with Jake Truemper of Shift Many leaders jump into tools, technology, or AI before understanding the real problem. In this episode, Matthew talks with Jake Truemper, founder of Shift, about why strategic clarity is still the strongest advantage any leader can build. Jake explains how human-centered strategy helps teams cut through noise, uncover real needs, and make decisions that lead to meaningful progress.

He shares how visual planning—whiteboards, maps, prototypes—helps leadership teams align faster and eliminate costly missteps. Jake also walks through examples from healthcare innovation to frontline workflow audits, showing how service design uncovers friction and reveals where time and resources should shift. He closes with insights on why most AI efforts fall short and how leaders can use AI effectively by grounding it in clear strategy.

In this episode, we dive into:
✅ Why leaders rush into solutions—and how to avoid premature decisions
✅ How human-centered strategy reveals real priorities and unmet needs
✅ The role of visual tools in creating alignment and clarity
✅ How service design removes friction and improves performance
✅ Why many AI initiatives fail—and how to apply AI with intention
✅ How stronger strategic thinkers help teams move faster with confidence

 

Jake Truemper

Shift
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Seek Coaching

 

 

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Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 3 Dec 2025 06:00:00 +0000 emberisolutions@gmail.com (Jake Truemper) https://business-of-whats-next.simplecast.com/episodes/bwn-3-jake-truemper-shift-q_g8GfFg Many leaders jump into tools, technology, or AI before understanding the real problem. In this episode, Matthew talks with Jake Truemper, founder of Shift, about why strategic clarity is still the strongest advantage any leader can build. Jake explains how human-centered strategy helps teams cut through noise, uncover real needs, and make decisions that lead to meaningful progress.

He shares how visual planning—whiteboards, maps, prototypes—helps leadership teams align faster and eliminate costly missteps. Jake also walks through examples from healthcare innovation to frontline workflow audits, showing how service design uncovers friction and reveals where time and resources should shift. He closes with insights on why most AI efforts fall short and how leaders can use AI effectively by grounding it in clear strategy.

In this episode, we dive into:
✅ Why leaders rush into solutions—and how to avoid premature decisions
✅ How human-centered strategy reveals real priorities and unmet needs
✅ The role of visual tools in creating alignment and clarity
✅ How service design removes friction and improves performance
✅ Why many AI initiatives fail—and how to apply AI with intention
✅ How stronger strategic thinkers help teams move faster with confidence

 

Jake Truemper

Shift
LinkedIn
 

Sponsors:

Seek Coaching

 

 

Connect with the Host
Matthew Shipp

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Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Why Strategic Thinking Still Outperforms Technology for Growing Businesses with Jake Truemper of Shift Jake Truemper 00:22:50 Most leaders feel pressure to move fast—especially when AI and new tools dominate the conversation. But speed without clarity creates misalignment, wasted resources, and stalled progress. In this episode, Jake Truemper, founder of Shift, explains why strategic thinking still outperforms any technology on the market. We break down why companies jump into solutions too early, how visualizing ideas accelerates alignment, and why human-centered strategy helps leaders make smarter decisions. If you’re deciding what to prioritize next or trying to get your team moving in the same direction, this episode gives you a clearer path forward—without the hype. Most leaders feel pressure to move fast—especially when AI and new tools dominate the conversation. But speed without clarity creates misalignment, wasted resources, and stalled progress. In this episode, Jake Truemper, founder of Shift, explains why strategic thinking still outperforms any technology on the market. We break down why companies jump into solutions too early, how visualizing ideas accelerates alignment, and why human-centered strategy helps leaders make smarter decisions. If you’re deciding what to prioritize next or trying to get your team moving in the same direction, this episode gives you a clearer path forward—without the hype. why ai initiatives fail, strategic clarity, human-centered strategy, ai in business strategy, human-centered ai adoption, innovation strategy, problem framing in business, strategic skills for modern teams, service design strategy, visual decision-making tools, customer experience strategy, jake truemper, strategic thinking for business leaders, leadership alignment, using service design to improve business performance, ai decision-making, slowing down to frame problems, shift, aligning teams around strategic priorities, how leaders make better strategic decisions, decision-making for business growth, shift stl false full 76 029ff8e4-60c8-464e-81c1-35001e9a6608 The Simple System That Helps Leaders Beat Mental Overload Show Notes

Every leader knows the feeling: too much to do, too little clarity.

In this solo episode, Matthew Shipp tackles the real reason behind mental overload—and why it’s not your fault. He explores the biological limits of working memory, the hidden weight of cognitive load, and how most productivity advice misses the mark. The good news? There's a system that works with your brain, not against it.

Matthew walks through practical strategies to get out of your head and into focused execution—so you can lead your team with clarity and momentum.

In this episode, we dive into:
✅ Why mental overload is biological, not personal
✅ The limits of working memory and how to work around them
✅ A mind dump process that instantly reduces mental clutter
✅ How the 1-3-5 method creates a brain-aligned daily structure
✅ On-radar vs. off-radar lists to stay flexible without losing focus
✅ How to design your day around real cognitive energy—not wishful thinking
✅ Why creating white space is essential for strategic thinking

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

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Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 19 Nov 2025 06:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/bwn-2-mental-overload-q6rTEtku Show Notes

Every leader knows the feeling: too much to do, too little clarity.

In this solo episode, Matthew Shipp tackles the real reason behind mental overload—and why it’s not your fault. He explores the biological limits of working memory, the hidden weight of cognitive load, and how most productivity advice misses the mark. The good news? There's a system that works with your brain, not against it.

Matthew walks through practical strategies to get out of your head and into focused execution—so you can lead your team with clarity and momentum.

In this episode, we dive into:
✅ Why mental overload is biological, not personal
✅ The limits of working memory and how to work around them
✅ A mind dump process that instantly reduces mental clutter
✅ How the 1-3-5 method creates a brain-aligned daily structure
✅ On-radar vs. off-radar lists to stay flexible without losing focus
✅ How to design your day around real cognitive energy—not wishful thinking
✅ Why creating white space is essential for strategic thinking

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

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Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> The Simple System That Helps Leaders Beat Mental Overload Matthew Shipp 00:11:05 In this episode of The Business of What’s Next, Matthew Shipp breaks down the real reason behind mental overload—and how leaders can get ahead of it. You’ll learn why overwhelm is rooted in biology, not a lack of discipline, and how your working memory is maxed out before you even start your day. Matthew shares his go-to system for clarity, including how to do a mind dump, structure your day with the 1-3-5 method, and use on-radar/off-radar lists to stay flexible without losing focus. Whether you're a CEO, team leader, or business owner, this episode delivers brain-friendly tools to help you stop reacting to chaos and start executing what matters most. In this episode of The Business of What’s Next, Matthew Shipp breaks down the real reason behind mental overload—and how leaders can get ahead of it. You’ll learn why overwhelm is rooted in biology, not a lack of discipline, and how your working memory is maxed out before you even start your day. Matthew shares his go-to system for clarity, including how to do a mind dump, structure your day with the 1-3-5 method, and use on-radar/off-radar lists to stay flexible without losing focus. Whether you're a CEO, team leader, or business owner, this episode delivers brain-friendly tools to help you stop reacting to chaos and start executing what matters most. how to manage working memory, time management for ceos, reduce cognitive load at work, strategic thinking for overwhelmed leaders, mental overload for business leaders, keystone exercise, off-radar task list system, 1-3-5 productivity method, leadership clarity tools, to-do list, why multitasking doesn’t work false full 75 37167845-a1e2-4646-8b4c-896023cf1b66 From Burnout to Balance: The Leadership Shift Toward Alignment with Stefani Seek of Seek Coaching In this episode, host Matthew Shipp talks with Stefani Seek, founder of Seek Coaching (formerly Love the Sell), about how today’s leaders can find clarity, balance, and renewed purpose in their work.

After 25 years in corporate sales and leadership, Stefani hit burnout and decided to redefine success on her own terms. Through her 5V’s Methodology, she helps executives and professionals align their values, voice, and vision—bridging the gap between who they are and how they lead.

In this episode, we dive into:
✅ Why achievement without alignment leads to burnout
✅ How subconscious beliefs can quietly limit your growth
✅ The 5V framework for rediscovering purpose and direction
✅ The importance of setting boundaries and protecting your energy
✅ Simple mindset practices to reconnect with your authentic voice
✅ Why alignment, not hustle, is the new measure of success

Connect with Stefani Seek:
🌐 seekcoaching.com 
📧 stefani@seekcoaching.com

LinkedIn

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 5 Nov 2025 06:00:00 +0000 emberisolutions@gmail.com (Stefani Seek, Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/seek-coaching-wEtIgGZF In this episode, host Matthew Shipp talks with Stefani Seek, founder of Seek Coaching (formerly Love the Sell), about how today’s leaders can find clarity, balance, and renewed purpose in their work.

After 25 years in corporate sales and leadership, Stefani hit burnout and decided to redefine success on her own terms. Through her 5V’s Methodology, she helps executives and professionals align their values, voice, and vision—bridging the gap between who they are and how they lead.

In this episode, we dive into:
✅ Why achievement without alignment leads to burnout
✅ How subconscious beliefs can quietly limit your growth
✅ The 5V framework for rediscovering purpose and direction
✅ The importance of setting boundaries and protecting your energy
✅ Simple mindset practices to reconnect with your authentic voice
✅ Why alignment, not hustle, is the new measure of success

Connect with Stefani Seek:
🌐 seekcoaching.com 
📧 stefani@seekcoaching.com

LinkedIn

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> From Burnout to Balance: The Leadership Shift Toward Alignment with Stefani Seek of Seek Coaching Stefani Seek, Matthew Shipp 00:33:57 What happens when success stops feeling like success? In this episode, Matthew sits down with Stefani Seek, founder of Seek Coaching, to talk about what drives burnout—and what it takes to find balance again. After 25 years in corporate sales and leadership, Stefani discovered that alignment, not hustle, is the real key to fulfillment. Together, they unpack how leaders can reconnect with their authentic voice, shift subconscious beliefs, and redefine success on their own terms. It’s a grounded, practical conversation about leadership, mindset, and the power of intentional living. What happens when success stops feeling like success? In this episode, Matthew sits down with Stefani Seek, founder of Seek Coaching, to talk about what drives burnout—and what it takes to find balance again. After 25 years in corporate sales and leadership, Stefani discovered that alignment, not hustle, is the real key to fulfillment. Together, they unpack how leaders can reconnect with their authentic voice, shift subconscious beliefs, and redefine success on their own terms. It’s a grounded, practical conversation about leadership, mindset, and the power of intentional living. reprogramming subconscious beliefs, leadership self-awareness, executive burnout recovery, how to prevent executive burnout, rediscovering your authentic voice, work-life alignment for leaders, leadership alignment, leadership mindset coaching, authentic leadership coaching, coaching for executives, mindset and alignment for success, intentional leadership habits, stefani seek coaching, finding purpose in leadership, 5v methodology false full 74 165bfd4c-ac68-40dc-ae48-d1f767914fae Continuous improvement in craft beverage tools—inside Foeder Crafters’ evolution, with Dan Saettele. What does it take to buy a niche manufacturing business in the middle of a pandemic—and make it thrive? In this episode, Matthew talks with Dan Saettele, the former banker who now runs Foeder Crafters, the only U.S. company manufacturing foeders full-time. These massive Missouri White Oak fermentation tanks are turning heads in taprooms and changing the way craft beverages are made.

Dan opens up about the transition from finance to the shop floor, the operational overhaul he led, and the mindset that keeps the company evolving. This is a story of continuous improvement, smart leadership, and rethinking how tradition meets innovation.

✅ What a foeder is—and why it’s different from a barrel
✅ How Dan navigated supply chain, staffing, and process redesign
✅ The philosophy of “nothing is sacred” in product development
✅ Common misconceptions about American oak and how Foeder Crafters challenges them
✅ Global trends in fermentation—from Korea to natural wine
✅ Advice for anyone thinking of buying a niche business in craft beverage

 

Foeder Crafters of America

Dan Saettele
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Debbie Wildrick Consulting
 

 

 

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Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 23 Jul 2025 05:00:00 +0000 emberisolutions@gmail.com (Dan Saettele) https://business-of-whats-next.simplecast.com/episodes/foeder-crafters-Zj4rEsCV What does it take to buy a niche manufacturing business in the middle of a pandemic—and make it thrive? In this episode, Matthew talks with Dan Saettele, the former banker who now runs Foeder Crafters, the only U.S. company manufacturing foeders full-time. These massive Missouri White Oak fermentation tanks are turning heads in taprooms and changing the way craft beverages are made.

Dan opens up about the transition from finance to the shop floor, the operational overhaul he led, and the mindset that keeps the company evolving. This is a story of continuous improvement, smart leadership, and rethinking how tradition meets innovation.

✅ What a foeder is—and why it’s different from a barrel
✅ How Dan navigated supply chain, staffing, and process redesign
✅ The philosophy of “nothing is sacred” in product development
✅ Common misconceptions about American oak and how Foeder Crafters challenges them
✅ Global trends in fermentation—from Korea to natural wine
✅ Advice for anyone thinking of buying a niche business in craft beverage

 

Foeder Crafters of America

Dan Saettele
Instagram
Facebook
LinkedIn

 

Sponsors:

Debbie Wildrick Consulting
 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Continuous improvement in craft beverage tools—inside Foeder Crafters’ evolution, with Dan Saettele. Dan Saettele 00:29:29 Matthew Shipp sits down with Dan Saettele, owner of Foeder Crafters—the only U.S. company dedicated to manufacturing foeders full-time. Dan shares how he transitioned from banking into running a specialized manufacturing shop, taking on the complexities of production, supply chains, and team leadership. They talk through the unique challenges of making large-scale oak vessels, why Missouri White Oak matters, and how Dan has approached continuous improvement across every part of the business. It’s a grounded conversation about buying a niche company, adapting fast, and learning how to lead from the shop floor Matthew Shipp sits down with Dan Saettele, owner of Foeder Crafters—the only U.S. company dedicated to manufacturing foeders full-time. Dan shares how he transitioned from banking into running a specialized manufacturing shop, taking on the complexities of production, supply chains, and team leadership. They talk through the unique challenges of making large-scale oak vessels, why Missouri White Oak matters, and how Dan has approached continuous improvement across every part of the business. It’s a grounded conversation about buying a niche company, adapting fast, and learning how to lead from the shop floor foeder manufacturing usa, american oak foeders, craft beverage fermentation, niche business transformation, foeder crafters, buying a niche business, beverage industry innovation, continuous improvement in manufacturing, foeder vs barrel, dan saettele, brewery equipment supplier, oak aging tanks, wood fermentation tanks false full 73 b183d137-a5f9-41a8-887b-13ee85a37fb4 Bridging Tables - Making direct trade work for small coffee farmers and independent roasters with Matt Hayes Coffee’s global supply chain is long, layered, and stacked against the smallest players. Farmers need capital up front. Roasters want terms. And between them, a maze of middlemen adds cost and confusion.

Matt Hayes, founder of Bridging Tables, is helping both ends meet. With a background in recruiting and deep ties in emerging markets, Matt built a model that finances trust, not just transactions. By enabling direct trade, providing pre-financing, and focusing on real relationships, Bridging Tables is rethinking how coffee moves and who benefits.

In this episode, we dive into: 

✅ Why the traditional supply chain doesn’t work for farmers or roasters 

✅ How Bridging Tables structures contracts to meet both sides’ financial needs 

✅ The story of Kilvet, a small Honduran farmer whose profit soared 1000% 

✅ What transparent pricing and live translation tech can do for trust 

✅ The role of human connection in building sustainable, scalable change

 

Bridging Tables

Matt Hayes
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Sponsors

Debbie Wildrick Consulting

 

 

 

Connect with the Host
Matthew Shipp

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LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 2 Jul 2025 05:00:00 +0000 emberisolutions@gmail.com (Matthew Hayes) https://business-of-whats-next.simplecast.com/episodes/bridging-tables-8IM9h0G5 Coffee’s global supply chain is long, layered, and stacked against the smallest players. Farmers need capital up front. Roasters want terms. And between them, a maze of middlemen adds cost and confusion.

Matt Hayes, founder of Bridging Tables, is helping both ends meet. With a background in recruiting and deep ties in emerging markets, Matt built a model that finances trust, not just transactions. By enabling direct trade, providing pre-financing, and focusing on real relationships, Bridging Tables is rethinking how coffee moves and who benefits.

In this episode, we dive into: 

✅ Why the traditional supply chain doesn’t work for farmers or roasters 

✅ How Bridging Tables structures contracts to meet both sides’ financial needs 

✅ The story of Kilvet, a small Honduran farmer whose profit soared 1000% 

✅ What transparent pricing and live translation tech can do for trust 

✅ The role of human connection in building sustainable, scalable change

 

Bridging Tables

Matt Hayes
Instagram
Facebook

 

Sponsors

Debbie Wildrick Consulting

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Bridging Tables - Making direct trade work for small coffee farmers and independent roasters with Matt Hayes Matthew Hayes 00:45:25 In this episode, Matt Hayes, founder of Bridging Tables, explains how his team is reshaping the specialty coffee supply chain by aligning the needs of farmers, mills, and roasters. Through transparent financing and relationship-first logistics, Bridging Tables connects the right people at the right time, without excluding those who play a real role. This is about making the supply chain smarter. And it’s delivering real results: better margins, stronger partnerships, and more resilient communities. In this episode, Matt Hayes, founder of Bridging Tables, explains how his team is reshaping the specialty coffee supply chain by aligning the needs of farmers, mills, and roasters. Through transparent financing and relationship-first logistics, Bridging Tables connects the right people at the right time, without excluding those who play a real role. This is about making the supply chain smarter. And it’s delivering real results: better margins, stronger partnerships, and more resilient communities. coffee import export solutions, coffee farmer financing, matt hayes, direct trade coffee, specialty coffee supply chain, coffee sourcing transparency, equitable coffee sourcing, bridging tables interview, sustainable coffee trade, coffee financials false full 72 e9911c77-ce08-461e-a017-75e801a37eae Inside the Beverage Business: Lessons from the Queen of Beverages with Debbie Wildrick. Debbie Wildrick knows what it takes to get a beverage brand on the shelf—and keep it there. In this episode, we unpack the critical challenges growing beverage businesses face, especially as they hit that tricky $1M–$5M range.

With decades of experience on both the retail and brand side, Debbie offers a deep dive into the strategy, structure, and systems that separate smart scaling from stalled momentum.

✅ The #1 mistake mid-stage brands make with distribution ✅ Why shipping costs quietly kill profitability ✅ How to track and interpret retail velocity ✅ When to rebrand—and when to hold off ✅ Building the right sales team inside and out ✅ What it takes to move from startup to scale ✅ A sneak peek at Debbie’s “10 Pillars” program for beverage founders

Whether you’re just starting out or navigating mid-stage growth pains, this episode delivers the kind of tactical insight that moves your business forward.

Debbie Wildrick Consulting

Debbie Wildrick

10 Pillars to Building a Successful Company  Free Download

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ActionCOACH

 

 

Connect with the Host
Matthew Shipp

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LinkedIn: https://www.linkedin.com/in/matthewshipp/

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Facebook: https://www.facebook.com/emberisolutions

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Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 11 Jun 2025 05:00:00 +0000 emberisolutions@gmail.com (Debbie Wildrick) https://business-of-whats-next.simplecast.com/episodes/debbie-wildrick-consulting-J2YG3CF_ Debbie Wildrick knows what it takes to get a beverage brand on the shelf—and keep it there. In this episode, we unpack the critical challenges growing beverage businesses face, especially as they hit that tricky $1M–$5M range.

With decades of experience on both the retail and brand side, Debbie offers a deep dive into the strategy, structure, and systems that separate smart scaling from stalled momentum.

✅ The #1 mistake mid-stage brands make with distribution ✅ Why shipping costs quietly kill profitability ✅ How to track and interpret retail velocity ✅ When to rebrand—and when to hold off ✅ Building the right sales team inside and out ✅ What it takes to move from startup to scale ✅ A sneak peek at Debbie’s “10 Pillars” program for beverage founders

Whether you’re just starting out or navigating mid-stage growth pains, this episode delivers the kind of tactical insight that moves your business forward.

Debbie Wildrick Consulting

Debbie Wildrick

10 Pillars to Building a Successful Company  Free Download

LinkedIn
Facebook
Instagram

Sponsors:

ActionCOACH

 

 

Connect with the Host
Matthew Shipp

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LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Inside the Beverage Business: Lessons from the Queen of Beverages with Debbie Wildrick. Debbie Wildrick 00:33:04 What really holds back beverage brands after their first big win? Debbie Wildrick has answers—and experience to back them up. Known as the Queen of Beverages, Debbie brings decades of insight from managing 7-Eleven’s beverage empire to advising startup and mid-stage brands. In this episode, she unpacks the hidden pitfalls in distribution, sales strategy, and scaling—and how to fix them. If you’re a beverage entrepreneur trying to grow smarter, not just bigger, this is one to catch. What really holds back beverage brands after their first big win? Debbie Wildrick has answers—and experience to back them up. Known as the Queen of Beverages, Debbie brings decades of insight from managing 7-Eleven’s beverage empire to advising startup and mid-stage brands. In this episode, she unpacks the hidden pitfalls in distribution, sales strategy, and scaling—and how to fix them. If you’re a beverage entrepreneur trying to grow smarter, not just bigger, this is one to catch. beverage industry expert, retail distribution strategy, debbie wildrick consulting, cpg logistics costs, beverage brand growth, the cost trap, queen of beverages, scaling beverage brands, cpg startup strategy, beverage business consulting, 10 pillars of beverage success, how to grow a beverage brand, mid-stage beverage companies false full 71 8b0f44fd-6930-4ba9-8c5a-78aced2e6603 Taming the Chaos: How Tech Is Reshaping Wine and Spirits Distribution with Jim Harris Jim brings decades of experience in beverage distribution and now leads efforts at Western Computer to implement 365WineTrade, a tech platform built specifically for the alcohol space. He shares how integrated ERP systems not only streamline operations but also enable businesses to plan smarter, automate compliance, and ultimately grow without the usual chaos.

In this episode, we dive into:
✅ Why spreadsheets and QuickBooks don’t scale with your business
✅ How 365WineTrade simplifies tax reporting and inventory management
✅ The real cost of scaling across state lines—and how to track it
✅ Why phased software adoption helps prevent overwhelm
✅ How AI and automation are already improving operations for beverage brands

 

Jim Harris
Western Computer

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365WineTrade

Food and Beverage ERP Software

 

Sponsors:

ActionCOACH

 

 

 

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Matthew Shipp

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Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 28 May 2025 05:00:00 +0000 emberisolutions@gmail.com (Jim Harris) https://business-of-whats-next.simplecast.com/episodes/western-computer-sasXOwBu Jim brings decades of experience in beverage distribution and now leads efforts at Western Computer to implement 365WineTrade, a tech platform built specifically for the alcohol space. He shares how integrated ERP systems not only streamline operations but also enable businesses to plan smarter, automate compliance, and ultimately grow without the usual chaos.

In this episode, we dive into:
✅ Why spreadsheets and QuickBooks don’t scale with your business
✅ How 365WineTrade simplifies tax reporting and inventory management
✅ The real cost of scaling across state lines—and how to track it
✅ Why phased software adoption helps prevent overwhelm
✅ How AI and automation are already improving operations for beverage brands

 

Jim Harris
Western Computer

LinkedIn
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365WineTrade

Food and Beverage ERP Software

 

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ActionCOACH

 

 

 

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Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Taming the Chaos: How Tech Is Reshaping Wine and Spirits Distribution with Jim Harris Jim Harris 00:27:28 What’s holding back most beverage brands? It’s not the product—it’s the distribution. In this episode of Harvest to Pour, Matthew sits down with Jim Harris from Western Computer to unpack how modern ERP systems are bringing order to the chaos of alcohol logistics. From tangled regulations to real cost tracking, they dive into why smarter systems are essential for scaling in the wine and spirits space. If you’re still running your distribution on spreadsheets, it’s time to rethink your tech. What’s holding back most beverage brands? It’s not the product—it’s the distribution. In this episode of Harvest to Pour, Matthew sits down with Jim Harris from Western Computer to unpack how modern ERP systems are bringing order to the chaos of alcohol logistics. From tangled regulations to real cost tracking, they dive into why smarter systems are essential for scaling in the wine and spirits space. If you’re still running your distribution on spreadsheets, it’s time to rethink your tech. logistics, 365winetrade, wine and spirits erp, alcohol compliance tools, wine and spirits logistics, food and beverage erp software, western computer, scaling beverage brands, jim harris interview, systems simplify compliance, integrated erp for beverage, beverage inventory management, beverage distribution software false full 70 e38c0f30-026a-43c8-9a12-fe92a947e5a2 How offloading mental to-dos creates space for clarity and calm. As a solopreneur, even a simple holiday weekend can stir up stress. Why? Because your system gets disrupted, your rhythm pauses, and suddenly all those unfinished to-dos are bouncing around in your head. In this quick Workshop Minute, Matthew Shipp addresses the challenge of mental overload—and offers a proven method to ease it.

Matthew explores the power of writing tasks down and how externalizing your thoughts can dramatically reduce stress and sharpen your focus. Whether you're a pen-and-paper person or prefer digital tools, the key is getting your tasks out of your head and into a trusted system.

✅ Why keeping tasks in your head creates mental tension
✅ The psychological reason unfinished tasks dominate your thoughts
✅ How writing things down—literally—gives your brain permission to relax
✅ Pen vs. digital: what really matters when externalizing tasks
✅ A simple pre-break ritual to reduce anxiety and increase clarity

 

 

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Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Fri, 23 May 2025 17:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/how-offloading-mental-to-dos-creates-space-for-clarity-and-calm-1ETy9e_a As a solopreneur, even a simple holiday weekend can stir up stress. Why? Because your system gets disrupted, your rhythm pauses, and suddenly all those unfinished to-dos are bouncing around in your head. In this quick Workshop Minute, Matthew Shipp addresses the challenge of mental overload—and offers a proven method to ease it.

Matthew explores the power of writing tasks down and how externalizing your thoughts can dramatically reduce stress and sharpen your focus. Whether you're a pen-and-paper person or prefer digital tools, the key is getting your tasks out of your head and into a trusted system.

✅ Why keeping tasks in your head creates mental tension
✅ The psychological reason unfinished tasks dominate your thoughts
✅ How writing things down—literally—gives your brain permission to relax
✅ Pen vs. digital: what really matters when externalizing tasks
✅ A simple pre-break ritual to reduce anxiety and increase clarity

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> How offloading mental to-dos creates space for clarity and calm. Matthew Shipp 00:05:48 Feeling mentally cluttered heading into the long weekend? In this quick-hit Workshop Minute, Matthew Shipp reveals why trying to keep everything in your head leads to stress—and how a simple habit can bring clarity. Whether you're pen-and-paper or all-digital, writing tasks down does more than organize your to-do list. It frees your mind. Feeling mentally cluttered heading into the long weekend? In this quick-hit Workshop Minute, Matthew Shipp reveals why trying to keep everything in your head leads to stress—and how a simple habit can bring clarity. Whether you're pen-and-paper or all-digital, writing tasks down does more than organize your to-do list. It frees your mind. digital vs pen and paper to-do list, advise, how to clear mental clutter, brain dump productivity technique, workshop minute, how to reduce mental stress, offloading tasks for focus false full 69 f2d0a66d-e9a2-4cc6-880f-f6c0155b4eed The science and strategy behind water purification for beverage producers with Cydian Kauffman of Pure Water Northwest Water isn't just an ingredient—it's the backbone of every beverage. But most brewers, roasters, and growers don’t realize how much water quality can make or break their final product. In this episode, we explore the challenge of designing water systems that meet both health standards and flavor goals.

Matthew welcomes Cydian Kauffman, co-owner of Pure Water Northwest, to unpack the real science behind water purification. From custom mineral blends to the myths of reverse osmosis, Cydian shares practical insight for anyone working with beverages at scale.

✅ The difference between legal standards (MCL) and health goals (MCLG)

✅ How to test your water—and why full-spectrum testing matters

✅ What brewers need to know about hardness, pH, and calcium

✅ When reverse osmosis is useful—and when it’s overkill

✅ How agricultural producers use water treatment to protect crops and livestock

✅ Simple steps to start improving your water today

 

Cydian Koffman
Cydian@purewaternorthwest.com

Pure Water Northwest
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Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 14 May 2025 05:00:00 +0000 emberisolutions@gmail.com (Cydian Koffman) https://business-of-whats-next.simplecast.com/episodes/pure-water-northwest-Zk5Z0ftw Water isn't just an ingredient—it's the backbone of every beverage. But most brewers, roasters, and growers don’t realize how much water quality can make or break their final product. In this episode, we explore the challenge of designing water systems that meet both health standards and flavor goals.

Matthew welcomes Cydian Kauffman, co-owner of Pure Water Northwest, to unpack the real science behind water purification. From custom mineral blends to the myths of reverse osmosis, Cydian shares practical insight for anyone working with beverages at scale.

✅ The difference between legal standards (MCL) and health goals (MCLG)

✅ How to test your water—and why full-spectrum testing matters

✅ What brewers need to know about hardness, pH, and calcium

✅ When reverse osmosis is useful—and when it’s overkill

✅ How agricultural producers use water treatment to protect crops and livestock

✅ Simple steps to start improving your water today

 

Cydian Koffman
Cydian@purewaternorthwest.com

Pure Water Northwest
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X

 

Sponsors:

ActionCOACH

 

 

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Matthew Shipp

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Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> The science and strategy behind water purification for beverage producers with Cydian Kauffman of Pure Water Northwest Cydian Koffman 00:33:01 Water might be the most overlooked ingredient in beverage production, but it’s also the most important. In this episode of Harvest to Pour, Matthew sits down with Cydian Kauffman from Pure Water Northwest to explore how water quality, chemistry, and strategy can transform your coffee, beer, or bourbon. Whether you're pulling from a tap or a well, what’s in your water directly shapes what’s in your glass. Water might be the most overlooked ingredient in beverage production, but it’s also the most important. In this episode of Harvest to Pour, Matthew sits down with Cydian Kauffman from Pure Water Northwest to explore how water quality, chemistry, and strategy can transform your coffee, beer, or bourbon. Whether you're pulling from a tap or a well, what’s in your water directly shapes what’s in your glass. optimizing water for flavor, cydian koffman interview, designing water systems for drinks, pure water northwest, full spectrum water testing, water purification for beverage production, water filtration for craft beverages, mcl vs mclg water standards, custom water profiles brewing, beverage water treatment systems, mineral content in brewing water false full 68 bc45b28e-8e66-4f3a-904a-c0816f36ad68 Improving worker health and recovery naturally with LifeWave’s innovative patch technology. When your business depends on physical work, long days and wear-and-tear are inevitable. But what if there was a way to support recovery naturally — without relying on constant medication or invasive treatments? This episode looks at a new path forward for businesses and workers alike.

Michael Babcock joins the show to share his experience with LifeWave’s X39 patch, a simple, light-activated technology that helps the body heal itself by reactivating dormant stem cells. Michael breaks down how this solution is helping workers across industries stay stronger, heal faster, and extend their ability to perform at their best.

In this episode, we dive into:

✅ How LifeWave’s X39 patch uses light therapy to support natural healing

✅ Why stem cell reactivation matters for physical endurance and recovery

✅ Real-world success stories from construction, farming, and logistics

✅ The importance of consistency to see real, lasting results

✅ New innovations LifeWave is bringing to health and energy sustainability

✅ How business owners can better support the people behind their products

 

 

Michael Babcock

LifeWave

Facebook

 

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ActionCOACH

 

 

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Matthew Shipp

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Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 30 Apr 2025 05:00:00 +0000 emberisolutions@gmail.com (Michael Babcock) https://business-of-whats-next.simplecast.com/episodes/lifewave-DTMgu302 When your business depends on physical work, long days and wear-and-tear are inevitable. But what if there was a way to support recovery naturally — without relying on constant medication or invasive treatments? This episode looks at a new path forward for businesses and workers alike.

Michael Babcock joins the show to share his experience with LifeWave’s X39 patch, a simple, light-activated technology that helps the body heal itself by reactivating dormant stem cells. Michael breaks down how this solution is helping workers across industries stay stronger, heal faster, and extend their ability to perform at their best.

In this episode, we dive into:

✅ How LifeWave’s X39 patch uses light therapy to support natural healing

✅ Why stem cell reactivation matters for physical endurance and recovery

✅ Real-world success stories from construction, farming, and logistics

✅ The importance of consistency to see real, lasting results

✅ New innovations LifeWave is bringing to health and energy sustainability

✅ How business owners can better support the people behind their products

 

 

Michael Babcock

LifeWave

Facebook

 

Sponsors:

ActionCOACH

 

 

Connect with the Host
Matthew Shipp

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LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Improving worker health and recovery naturally with LifeWave’s innovative patch technology. Michael Babcock 00:19:40 We dive into a groundbreaking approach to worker health and recovery. LifeWave’s X39 patch offers a natural, drug-free way to support the body’s ability to heal and strengthen — and it’s already making an impact in physically demanding industries. Guest Michael Babcock shares firsthand experiences and surprising success stories that hint at the real potential behind this light-driven technology. If you’ve ever wondered how to help your team — or yourself — stay strong, work longer, and recover better without relying on medicine or downtime, you’ll want to hear what we uncovered. We dive into a groundbreaking approach to worker health and recovery. LifeWave’s X39 patch offers a natural, drug-free way to support the body’s ability to heal and strengthen — and it’s already making an impact in physically demanding industries. Guest Michael Babcock shares firsthand experiences and surprising success stories that hint at the real potential behind this light-driven technology. If you’ve ever wondered how to help your team — or yourself — stay strong, work longer, and recover better without relying on medicine or downtime, you’ll want to hear what we uncovered. worker health solutions, stem cell activation therapy, supporting worker health without drugs, natural pain recovery solutions, light therapy for healing, natural recovery for workers, enhancing worker performance naturally, lifewave x39 patch, lifewave patch, michael babcock interview, non-invasive pain relief false full 67 d2a179fe-8022-401f-ad05-2bddd79b2bfc Scaling Businesses Strategically Before Success Becomes a Setback with Dr. Mike Smith of ActionCOACH. When is the right time to scale your business—and what happens if you do it too soon? In this episode of Harvest to Pour, we dig into the critical transition that many business owners face after a period of rapid success. While hitting big revenue goals is exciting, it often reveals hidden gaps in systems, capital, and team structure. Without the right strategy, growth can quickly turn into overwhelm—or worse, backslide.

Our guest, Dr. Mike Smith of Action Coach, brings decades of experience helping businesses scale with intention. From leading Fortune 500 transformations to coaching small business owners, Mike shares practical tools that help founders move from chaos to clarity. His approach focuses on measurable steps, structured systems, and aligning business goals with personal freedom. If you're ready to grow—without losing control—this conversation is a must-listen.

In this episode, we dive into:

✅ Why many businesses fail right after their most profitable year
✅ The warning signs you're not ready to scale (even if revenue says otherwise)
✅ How to turn a “job” into a sellable business asset
✅ What every owner should know about their numbers before growing
✅ How Dr. Mike uses diagnostics to uncover growth opportunities
✅ The real reason aligning personal and business goals matters
✅ Free tools and workshops available through ActionCOACH
✅ How to plan for exit, succession, or simply stepping back with confidence

 

Dr. Mike Smith
ActionCOACH
Eventbrite
LinkedIn
Instagram
Facebook

 

Sponsors:

Bluebird Hardwater

 

Connect with the Host
Matthew Shipp

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Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 2 Apr 2025 05:00:00 +0000 emberisolutions@gmail.com (Dr. Mike Smith) https://business-of-whats-next.simplecast.com/episodes/actioncoach-dr-mike-smith-JXZvS3BV When is the right time to scale your business—and what happens if you do it too soon? In this episode of Harvest to Pour, we dig into the critical transition that many business owners face after a period of rapid success. While hitting big revenue goals is exciting, it often reveals hidden gaps in systems, capital, and team structure. Without the right strategy, growth can quickly turn into overwhelm—or worse, backslide.

Our guest, Dr. Mike Smith of Action Coach, brings decades of experience helping businesses scale with intention. From leading Fortune 500 transformations to coaching small business owners, Mike shares practical tools that help founders move from chaos to clarity. His approach focuses on measurable steps, structured systems, and aligning business goals with personal freedom. If you're ready to grow—without losing control—this conversation is a must-listen.

In this episode, we dive into:

✅ Why many businesses fail right after their most profitable year
✅ The warning signs you're not ready to scale (even if revenue says otherwise)
✅ How to turn a “job” into a sellable business asset
✅ What every owner should know about their numbers before growing
✅ How Dr. Mike uses diagnostics to uncover growth opportunities
✅ The real reason aligning personal and business goals matters
✅ Free tools and workshops available through ActionCOACH
✅ How to plan for exit, succession, or simply stepping back with confidence

 

Dr. Mike Smith
ActionCOACH
Eventbrite
LinkedIn
Instagram
Facebook

 

Sponsors:

Bluebird Hardwater

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

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Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Scaling Businesses Strategically Before Success Becomes a Setback with Dr. Mike Smith of ActionCOACH. Dr. Mike Smith 00:21:14 What if your biggest year in business was actually the biggest risk to your future? In this episode of Harvest to Pour, Matthew sits down with Dr. Mike Smith of ActionCOACH to unpack a surprising truth—many businesses struggle not at startup, but right after their peak. With decades of experience scaling companies and integrating acquisitions, Mike brings powerful insight into what separates sustainable growth from costly overreach. If you're thinking about scaling, stepping back, or building a business that runs without you, this episode is your roadmap. Tune in to learn what most owners overlook—and how to avoid it. What if your biggest year in business was actually the biggest risk to your future? In this episode of Harvest to Pour, Matthew sits down with Dr. Mike Smith of ActionCOACH to unpack a surprising truth—many businesses struggle not at startup, but right after their peak. With decades of experience scaling companies and integrating acquisitions, Mike brings powerful insight into what separates sustainable growth from costly overreach. If you're thinking about scaling, stepping back, or building a business that runs without you, this episode is your roadmap. Tune in to learn what most owners overlook—and how to avoid it. transitioning from startup to scale-up, business growth strategies, strategic business scaling, how to avoid failure after business success, action coach business coaching, business diagnostics and profit acceleration tools, dr. mike smith interview, business process improvement, action coach, business coaching for growth, sustainable business growth, business scaling mistakes false full 66 6b9c03bd-e749-489e-8c9b-f367d346b862 Transforming a favorite Texas beverage into a business, one decision at a time; with Amelia Lettieri of RANCH2O Spirits When you think of canned cocktails, you might picture overly sweet drinks or watered-down hard seltzers. Ranch2O Spirits is redefining that.

Founded by Amelia Lattieri, Ranch2O began as a simple idea: make a quality ranch water you could grab from the fridge. With a finance and operations background—and a nudge from her husband—Amelia took the leap into a market that barely existed at the time: liquor-based RTD (ready-to-drink) cocktails. From navigating Texas’s tricky liquor laws to crafting consistent, bar-quality flavors, she’s building a brand rooted in authenticity, strategy, and West Texas tradition.

In this episode, we dive into:

✅ How a casual conversation at home sparked a beverage startup
✅ Why Amelia chose co-packing over building a distillery
✅ The biggest challenges of launching a liquor-based canned drink in Texas
✅ How Ranch2O built awareness without big marketing budgets
✅ The strategy behind their branded cocktail bars and event partnerships
✅ What it takes to lead a small, committed team through the ups and downs
✅ Why a clear goal for acquisition guides Amelia’s long-term decisions

 

RANCH2O Spirits

LinkedIn

Instagram

Facebook

 

Sponsors and Affilates: 

Bluebird Hardwater

Anchor My Business

 

 

Connect with the Host
Matthew Shipp

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Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 26 Mar 2025 05:00:00 +0000 emberisolutions@gmail.com (Amelia Lettieri) https://business-of-whats-next.simplecast.com/episodes/ranch2o-spirits-vxoZoZhS When you think of canned cocktails, you might picture overly sweet drinks or watered-down hard seltzers. Ranch2O Spirits is redefining that.

Founded by Amelia Lattieri, Ranch2O began as a simple idea: make a quality ranch water you could grab from the fridge. With a finance and operations background—and a nudge from her husband—Amelia took the leap into a market that barely existed at the time: liquor-based RTD (ready-to-drink) cocktails. From navigating Texas’s tricky liquor laws to crafting consistent, bar-quality flavors, she’s building a brand rooted in authenticity, strategy, and West Texas tradition.

In this episode, we dive into:

✅ How a casual conversation at home sparked a beverage startup
✅ Why Amelia chose co-packing over building a distillery
✅ The biggest challenges of launching a liquor-based canned drink in Texas
✅ How Ranch2O built awareness without big marketing budgets
✅ The strategy behind their branded cocktail bars and event partnerships
✅ What it takes to lead a small, committed team through the ups and downs
✅ Why a clear goal for acquisition guides Amelia’s long-term decisions

 

RANCH2O Spirits

LinkedIn

Instagram

Facebook

 

Sponsors and Affilates: 

Bluebird Hardwater

Anchor My Business

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Transforming a favorite Texas beverage into a business, one decision at a time; with Amelia Lettieri of RANCH2O Spirits Amelia Lettieri 00:34:21 What does it take to turn a West Texas tradition into a successful canned cocktail company? In this episode, we sit down with Amelia Lettieri, founder of Ranch2O Spirits, to learn how a simple idea—born from everyday inconvenience—led to the creation of a new kind of beverage business. Drawing from her background in finance and operations, Amelia entered an emerging market with focus and clarity. The conversation explores the early decisions, the roadblocks, and the steady progress behind building RANCH2O Spirits. If you're interested in how a personal idea becomes a real product, you’ll want to listen in. What does it take to turn a West Texas tradition into a successful canned cocktail company? In this episode, we sit down with Amelia Lettieri, founder of Ranch2O Spirits, to learn how a simple idea—born from everyday inconvenience—led to the creation of a new kind of beverage business. Drawing from her background in finance and operations, Amelia entered an emerging market with focus and clarity. The conversation explores the early decisions, the roadblocks, and the steady progress behind building RANCH2O Spirits. If you're interested in how a personal idea becomes a real product, you’ll want to listen in. rtd cocktails (ready-to-drink), ranch2o spirits, marketing a liquor brand in texas, co-packing for beverage startups, turning a drink idea into a business, launching a canned cocktail brand, ranch water cocktail, texas beverage brand, amelia lattieri interview, beverage entrepreneur story false full 65 520189bc-f1d1-49fe-9a3d-3af2d9dbd520 Bringing an Elevated Coffee and Hospitality Experience to Every Event with Blake Ottomeyer of Bean Sprout Coffee Co. When you think of coffee at an event, you might picture a standard catering setup—functional, but forgettable. Bean Sprout Coffee Co. is changing that.

Founded by Blake Ottomeyer, Bean Sprout Coffee isn’t just about serving espresso; it’s about crafting a hospitality-driven experience that leaves a lasting impression. What started as a pivot from a brick-and-mortar café idea has now become a growing mobile coffee business that partners with local roasters and prioritizes guest engagement over transactions.

In this episode, we dive into:

✅ How Blake turned a café dream into a mobile business with multiple carts
✅ Why customer experience—not just coffee quality—defines success in event services
✅ How Bean Sprout Coffee thrives on referrals and word-of-mouth marketing
✅ The biggest logistical challenges of mobile coffee service (and how they solve them)
✅ What it takes to build a team that shares a passion for service and hospitality

 

Bean Sprout Coffee

LinkedIn

Facebook

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Sponsors and Affilates: 

Bluebird Hardwater

CAGLaw

Anchor My Business

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

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Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 12 Mar 2025 05:00:00 +0000 emberisolutions@gmail.com (Blake Ottomeyer) https://business-of-whats-next.simplecast.com/episodes/bean-sprout-coffee-yEJqqAkc When you think of coffee at an event, you might picture a standard catering setup—functional, but forgettable. Bean Sprout Coffee Co. is changing that.

Founded by Blake Ottomeyer, Bean Sprout Coffee isn’t just about serving espresso; it’s about crafting a hospitality-driven experience that leaves a lasting impression. What started as a pivot from a brick-and-mortar café idea has now become a growing mobile coffee business that partners with local roasters and prioritizes guest engagement over transactions.

In this episode, we dive into:

✅ How Blake turned a café dream into a mobile business with multiple carts
✅ Why customer experience—not just coffee quality—defines success in event services
✅ How Bean Sprout Coffee thrives on referrals and word-of-mouth marketing
✅ The biggest logistical challenges of mobile coffee service (and how they solve them)
✅ What it takes to build a team that shares a passion for service and hospitality

 

Bean Sprout Coffee

LinkedIn

Facebook

Instagram

 

Sponsors and Affilates: 

Bluebird Hardwater

CAGLaw

Anchor My Business

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Bringing an Elevated Coffee and Hospitality Experience to Every Event with Blake Ottomeyer of Bean Sprout Coffee Co. Blake Ottomeyer 00:35:07 Blake Ottomeyer, founder of Bean Sprout Coffee Co., a mobile espresso and cocktail coffee cart service talks about redefining coffee and hospitality at events. From corporate gatherings to weddings, Blake has found a way to blend exceptional coffee, meaningful customer interactions, and seamless service to create something truly special. But how did he turn a single coffee cart into a growing business with multiple event bookings in three short years? Tune in to hear the lessons, challenges, and insights behind his journey. Blake Ottomeyer, founder of Bean Sprout Coffee Co., a mobile espresso and cocktail coffee cart service talks about redefining coffee and hospitality at events. From corporate gatherings to weddings, Blake has found a way to blend exceptional coffee, meaningful customer interactions, and seamless service to create something truly special. But how did he turn a single coffee cart into a growing business with multiple event bookings in three short years? Tune in to hear the lessons, challenges, and insights behind his journey. how mobile coffee carts enhance guest experience at events, mobile barista service, bean sprout coffee co., corporate coffee catering, specialty coffee catering, coffee cart business, on-site espresso catering, blake ottomeyer interview, event coffee service, corporate event coffee solutions, hospitality-driven coffee experience, how local coffee roasters can collaborate with mobile coffee businesses, elevated coffee experience, mobile coffee service false full 64 84325ab4-67f3-4718-8531-c2197c512f41 From Data to Decisions: How AI is Reshaping the Food & Beverage Industry with Andreas Duess of 6 seed consulting.  

Introduction to Andreas Duess – Matthew introduces Andreas Duess, CEO of 6 Seed Consulting, and his background in tech and AI.

Journey from Tech to Food & Beverage – Andreas shares how he transitioned from working with early AI firms, including Google, to launching a food-focused marketing agency.

Founding 6 Seed Consulting – After selling his agency, Andreas founded 6 Seed Consulting to leverage AI and data in the food and beverage industry.

The 82% Failure Rate in Food Products – He explains how most new food products fail because businesses rely on consumer statements rather than actual purchasing behavior.

The "Say-Do Gap" in Market Research – Andreas describes the disconnect between what consumers claim they want and what they actually buy.

How AI Bridges the Say-Do Gap – AI analyzes real-world purchasing data from retailers, food delivery platforms, and smart appliances to reveal true consumer preferences.

Real-World AI Insights: The Blueberry Example – A data-driven discovery showed that blueberries sell well not just for health benefits, but because they look visually appealing in food.

AI for Product Development: Ozempic-Friendly Foods – 6 Seed Consulting is using AI to help a rice company develop products tailored for weight-loss medication users.

The Role of AI in Small Businesses – Andreas emphasizes that AI is not just for large corporations but can help small businesses optimize their strategies.

The Future of AI in Food & Beverage – AI is rapidly advancing, and businesses that fail to adapt may struggle to compete in the coming years.

The Importance of Community and Learning – Andreas shares how networking and private AI communities have helped him stay ahead of industry trends.

Closing Thoughts & Call to Action – The episode wraps up with advice for business owners to start leveraging AI and an invitation to connect with Andreas on LinkedIn.

 

Andreas Duess
6 Seed Consulting

 

Sponsors and Affilates: 

Bluebird Hardwater

CAGLaw

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]]> Wed, 5 Mar 2025 06:00:00 +0000 emberisolutions@gmail.com (Andreas Duess) https://business-of-whats-next.simplecast.com/episodes/6-seed-consulting-p_Cn9QnL  

Introduction to Andreas Duess – Matthew introduces Andreas Duess, CEO of 6 Seed Consulting, and his background in tech and AI.

Journey from Tech to Food & Beverage – Andreas shares how he transitioned from working with early AI firms, including Google, to launching a food-focused marketing agency.

Founding 6 Seed Consulting – After selling his agency, Andreas founded 6 Seed Consulting to leverage AI and data in the food and beverage industry.

The 82% Failure Rate in Food Products – He explains how most new food products fail because businesses rely on consumer statements rather than actual purchasing behavior.

The "Say-Do Gap" in Market Research – Andreas describes the disconnect between what consumers claim they want and what they actually buy.

How AI Bridges the Say-Do Gap – AI analyzes real-world purchasing data from retailers, food delivery platforms, and smart appliances to reveal true consumer preferences.

Real-World AI Insights: The Blueberry Example – A data-driven discovery showed that blueberries sell well not just for health benefits, but because they look visually appealing in food.

AI for Product Development: Ozempic-Friendly Foods – 6 Seed Consulting is using AI to help a rice company develop products tailored for weight-loss medication users.

The Role of AI in Small Businesses – Andreas emphasizes that AI is not just for large corporations but can help small businesses optimize their strategies.

The Future of AI in Food & Beverage – AI is rapidly advancing, and businesses that fail to adapt may struggle to compete in the coming years.

The Importance of Community and Learning – Andreas shares how networking and private AI communities have helped him stay ahead of industry trends.

Closing Thoughts & Call to Action – The episode wraps up with advice for business owners to start leveraging AI and an invitation to connect with Andreas on LinkedIn.

 

Andreas Duess
6 Seed Consulting

 

Sponsors and Affilates: 

Bluebird Hardwater

CAGLaw

Anchor My Business

 

 

 

Connect with the Host
Matthew Shipp

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Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> From Data to Decisions: How AI is Reshaping the Food & Beverage Industry with Andreas Duess of 6 seed consulting. Andreas Duess 00:39:59 What if the key to food and beverage success wasn’t just great taste, but understanding what consumers truly want—before they even do? In this episode of Harvest to Pour, I sit down with Andreas Duess, founder and CEO of 6 Seed Consulting, to explore how AI is transforming the industry. From predicting consumer behavior to eliminating costly missteps, AI is reshaping how food brands develop, market, and sell products. But is AI the game-changer it promises to be—or just another trend? Tune in to discover how data-driven insights are giving food businesses a competitive edge like never before. What if the key to food and beverage success wasn’t just great taste, but understanding what consumers truly want—before they even do? In this episode of Harvest to Pour, I sit down with Andreas Duess, founder and CEO of 6 Seed Consulting, to explore how AI is transforming the industry. From predicting consumer behavior to eliminating costly missteps, AI is reshaping how food brands develop, market, and sell products. But is AI the game-changer it promises to be—or just another trend? Tune in to discover how data-driven insights are giving food businesses a competitive edge like never before. predicting food industry trends, big data in food and beverage, how ai is transforming food marketing strategies, ai-driven consumer insights, ai in beverage industry, ai in food industry, andreas duess, using ai to reduce food product failure rates, food and beverage data analytics, 6 seed consulting, consumer behavior analysis ai false full 63 d962f15a-c813-44cf-8e38-d5902f385a8a Optimizing business operations for scalability and efficiency with Joshua Monge of Think Adapt Build. What’s stopping your business from scaling? It might not be your product, your marketing, or even your sales—it could be your operations. Many businesses run on intuition, muscle memory, and outdated systems, making it impossible to grow beyond a certain point. The solution? Better processes, automation, and structured workflows.

In this episode, Joshua Monge, a fractional COO and business operations expert, shares how documenting processes, streamlining workflows, and leveraging automation can transform how a business operates. He also dives into a major challenge facing today’s business owners: succession planning. As Baby Boomers retire, many small businesses risk closing their doors because they are too dependent on the owner to function. Joshua explains why every business should be designed to run without the founder—and how that shift can increase efficiency and business value.

What You’ll Learn in This Episode:

✔️ Why operations—not sales—determine how fast a business can grow
✔️ The biggest mistakes business owners make when scaling
✔️ How automation can free up hours of work each week
✔️ Why most businesses aren’t sellable—and how to change that
✔️ A real-world case study: How one business saved 40 hours a month with process improvements

 

Think Adapt Build

Book a 1hr Discovery Call

LinkedIn - Joshua Monge

Facebook

 

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Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 26 Feb 2025 06:00:00 +0000 emberisolutions@gmail.com (Joshua Monge) https://business-of-whats-next.simplecast.com/episodes/think-adapt-build-aqetJB5P What’s stopping your business from scaling? It might not be your product, your marketing, or even your sales—it could be your operations. Many businesses run on intuition, muscle memory, and outdated systems, making it impossible to grow beyond a certain point. The solution? Better processes, automation, and structured workflows.

In this episode, Joshua Monge, a fractional COO and business operations expert, shares how documenting processes, streamlining workflows, and leveraging automation can transform how a business operates. He also dives into a major challenge facing today’s business owners: succession planning. As Baby Boomers retire, many small businesses risk closing their doors because they are too dependent on the owner to function. Joshua explains why every business should be designed to run without the founder—and how that shift can increase efficiency and business value.

What You’ll Learn in This Episode:

✔️ Why operations—not sales—determine how fast a business can grow
✔️ The biggest mistakes business owners make when scaling
✔️ How automation can free up hours of work each week
✔️ Why most businesses aren’t sellable—and how to change that
✔️ A real-world case study: How one business saved 40 hours a month with process improvements

 

Think Adapt Build

Book a 1hr Discovery Call

LinkedIn - Joshua Monge

Facebook

 

Sponsors and Affiliates

Bluebird Hardwater

CAGLaw

Anchor My Business

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Optimizing business operations for scalability and efficiency with Joshua Monge of Think Adapt Build. Joshua Monge 00:27:54 Scaling a business isn’t just about selling more—it’s about building the right systems to support growth. Without structured operations, even the most successful businesses hit bottlenecks, lose efficiency, and struggle to scale. Joshua Monge, founder of Think. Adapt. Build., reveals how streamlining workflows, automating processes, and documenting key operations can be the difference between a thriving business and one that stalls. Whether you're looking to optimize efficiency or prepare your business for long-term success, this episode will challenge how you think about scalability and sustainability. Scaling a business isn’t just about selling more—it’s about building the right systems to support growth. Without structured operations, even the most successful businesses hit bottlenecks, lose efficiency, and struggle to scale. Joshua Monge, founder of Think. Adapt. Build., reveals how streamlining workflows, automating processes, and documenting key operations can be the difference between a thriving business and one that stalls. Whether you're looking to optimize efficiency or prepare your business for long-term success, this episode will challenge how you think about scalability and sustainability. how to prepare a business for succession and sale, think adapt build, process improvement strategies, business automation, scaling a business, why documenting processes is essential for business growth, operational efficiency, how automation can save time in business, documenting business processes, small business growth, joshua monge false full 62 ef6fbdde-b8c9-4830-8cad-6a1dea2254d1 From Orders to Ownership – Helping Your Team Drive Results. Too many business owners find themselves at the center of every decision, with their teams passively waiting for instructions. It’s exhausting, unsustainable, and limits business growth. The good news? You can break free from this cycle by creating a culture of ownership, accountability, and proactive problem-solving.

In this episode, we cover:

  • Why employees hesitate to take initiative and how leaders unknowingly reinforce this behavior.
  • The power of psychological safety and how to create an environment where your team feels confident making decisions.
  • Practical strategies to transition from micromanaging to guiding, including timeboxing, structured brainstorming, and accountability frameworks.
  • A step-by-step approach to testing new ideas, assigning ownership, and ensuring follow-through.

By the end of this episode, you'll have actionable tools to help your team step up, take responsibility, and drive meaningful results—without waiting for you to give the green light every time. If you're ready to shift from giving orders to team ownership.

 

Sponsors and Affiliates: 

James Gourley at CAG Law

Bluebird Hardwater

Anchor My Business

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 19 Feb 2025 06:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/from-orders-to-ownership-QwJPtcXC Too many business owners find themselves at the center of every decision, with their teams passively waiting for instructions. It’s exhausting, unsustainable, and limits business growth. The good news? You can break free from this cycle by creating a culture of ownership, accountability, and proactive problem-solving.

In this episode, we cover:

  • Why employees hesitate to take initiative and how leaders unknowingly reinforce this behavior.
  • The power of psychological safety and how to create an environment where your team feels confident making decisions.
  • Practical strategies to transition from micromanaging to guiding, including timeboxing, structured brainstorming, and accountability frameworks.
  • A step-by-step approach to testing new ideas, assigning ownership, and ensuring follow-through.

By the end of this episode, you'll have actionable tools to help your team step up, take responsibility, and drive meaningful results—without waiting for you to give the green light every time. If you're ready to shift from giving orders to team ownership.

 

Sponsors and Affiliates: 

James Gourley at CAG Law

Bluebird Hardwater

Anchor My Business

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> From Orders to Ownership – Helping Your Team Drive Results. Matthew Shipp 00:13:07 Are you stuck in the cycle of making every decision while your team waits for direction? You’re not alone. Many business owners struggle to transition from being the sole driver of progress to fostering a team that takes ownership and solves problems independently. In this episode of The Workshop Minute, we explore why teams hesitate, how leadership habits reinforce dependence, and what you can do to change it. If you’re ready to build a culture where your employees think, act, and lead without constant oversight, this episode is your roadmap. Are you stuck in the cycle of making every decision while your team waits for direction? You’re not alone. Many business owners struggle to transition from being the sole driver of progress to fostering a team that takes ownership and solves problems independently. In this episode of The Workshop Minute, we explore why teams hesitate, how leadership habits reinforce dependence, and what you can do to change it. If you’re ready to build a culture where your employees think, act, and lead without constant oversight, this episode is your roadmap. false full 61 bb5ad183-42ba-4673-9093-e2b6390fb8aa How innovation, persistence, and customer-centric approaches can disrupt even the most traditional markets with Will Blum founder of Bluebird Hardwater In this episode of Harvest to Pour, Matthew Shipp sits down with Will Blum, the founder of Bluebird Hardwater, to explore how a clean, non-carbonated, preservative-free alcoholic beverage is transforming the beverage industry. Will shares his journey of navigating complex regulations, sourcing pure ingredients, and creating a product that stands out in a crowded market.

Will reveals how persistence and a customer-first mindset drove Bluebird’s success. From overcoming regulatory challenges to building brand loyalty with innovative, clean-label products, listeners will gain actionable insights on thriving in traditional markets.

Whether you’re an entrepreneur, innovator, or simply curious about what it takes to turn a bold idea into a thriving business, this episode offers a blueprint for success.

 

Will Blum

Bluebird Hardwater

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Sponsors and Affiliates:

James Gourley at CAGLaw

Anchor My Business

 

 

 

Connect with the Host
Matthew Shipp

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LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 22 Jan 2025 06:00:00 +0000 emberisolutions@gmail.com (Will Blum) https://business-of-whats-next.simplecast.com/episodes/bluebird-hardwater-iDsZf_k_ In this episode of Harvest to Pour, Matthew Shipp sits down with Will Blum, the founder of Bluebird Hardwater, to explore how a clean, non-carbonated, preservative-free alcoholic beverage is transforming the beverage industry. Will shares his journey of navigating complex regulations, sourcing pure ingredients, and creating a product that stands out in a crowded market.

Will reveals how persistence and a customer-first mindset drove Bluebird’s success. From overcoming regulatory challenges to building brand loyalty with innovative, clean-label products, listeners will gain actionable insights on thriving in traditional markets.

Whether you’re an entrepreneur, innovator, or simply curious about what it takes to turn a bold idea into a thriving business, this episode offers a blueprint for success.

 

Will Blum

Bluebird Hardwater

LinkedIn

Facebook

Instagram

 

Sponsors and Affiliates:

James Gourley at CAGLaw

Anchor My Business

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> How innovation, persistence, and customer-centric approaches can disrupt even the most traditional markets with Will Blum founder of Bluebird Hardwater Will Blum 00:45:39 Find out what it takes to disrupt a traditional industry and thrive against the odds? In this episode, we dive into the world of innovation, persistence, and customer-centricity. Founder Will Blum shares how he turned a simple idea into Bluebird Hardwater, a beverage that’s rewriting the rules. Want to learn how simplicity can be your greatest strength? Find out what it takes to disrupt a traditional industry and thrive against the odds? In this episode, we dive into the world of innovation, persistence, and customer-centricity. Founder Will Blum shares how he turned a simple idea into Bluebird Hardwater, a beverage that’s rewriting the rules. Want to learn how simplicity can be your greatest strength? overcoming industry regulations, minimalist beverage trends, innovation in traditional markets, will blum, entrepreneurial persistence in startups, customer-driven product evolution, disrupting traditional industries, non-carbonated beverage, bluebird hardwater false full 60 f062834a-6172-4ae0-a56f-96a6cbb59a51 Transforming Frustration into Progress: How to Uncover and Address What’s Holding Your Team Back In this episode of Workshop Minute by Harvest to Pour, I uncover the hidden potential within team frustration. Often dismissed as a negative, frustration is reframed as valuable feedback pointing to areas of untapped growth. Matthew introduces actionable tools like the “alone together” approach and the sailboat exercise to help leaders foster psychological safety, uncover root challenges, and prioritize solutions. Through these techniques, teams can turn obstacles into opportunities and transform disengagement into progress. 

 

Sponsors and Affiliates:

James Gourley at CAGLaw

Anchor My Business

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Fri, 17 Jan 2025 06:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/transforming-frustration-into-progress-6ojI3c9I In this episode of Workshop Minute by Harvest to Pour, I uncover the hidden potential within team frustration. Often dismissed as a negative, frustration is reframed as valuable feedback pointing to areas of untapped growth. Matthew introduces actionable tools like the “alone together” approach and the sailboat exercise to help leaders foster psychological safety, uncover root challenges, and prioritize solutions. Through these techniques, teams can turn obstacles into opportunities and transform disengagement into progress. 

 

Sponsors and Affiliates:

James Gourley at CAGLaw

Anchor My Business

 

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Transforming Frustration into Progress: How to Uncover and Address What’s Holding Your Team Back Matthew Shipp 00:15:30 How can leaders uncover the root causes of team frustration and turn it into an opportunity for growth and collaboration? Frustration in your team might feel like a roadblock, but what if it’s actually a guidepost? In this episode, we explore how to uncover what’s holding your team back and turn it into an opportunity for growth. Curious about the tools and strategies that can make frustration a powerful ally? Tune in to discover the secrets. How can leaders uncover the root causes of team frustration and turn it into an opportunity for growth and collaboration? Frustration in your team might feel like a roadblock, but what if it’s actually a guidepost? In this episode, we explore how to uncover what’s holding your team back and turn it into an opportunity for growth. Curious about the tools and strategies that can make frustration a powerful ally? Tune in to discover the secrets. alone together, prioritizing workplace challenges, team engagement strategies, turning frustration into progress, bill hawes, leadership problem-solving techniques, uncovering team roadblocks, team collaboration strategies false full 59 430050d0-8357-4658-aa06-12a0a6ee7f20 Building Brand Value Through Intellectual Property and Trademarks with James Gourley Show Notes:
 

James’ Background: James shares how his chemical engineering degree led him to a career in intellectual property law.

IP in the Beverage Industry: James explains his experience with PepsiCo, focusing on packaging innovations as a key area for patents.

Challenges in IP: He highlights how reducing packaging material can save millions and addresses the limitations of patenting beverage recipes.

THC Beverage Market: James discusses the regulatory challenges and frequent packaging changes due to varying state laws.

Trademarks vs. Patents: He emphasizes that trademarks, not patents, are the most valuable IP for beverage companies because they protect brand identity.

Advice for New Businesses: James stresses the importance of conducting a trademark search and filing early to avoid legal conflicts.

Misconceptions About IP: He clarifies that trademark registration is affordable and vital to prevent costly disputes later.

Trademark Infringement Case: James shares a recent case where a whiskey brand faced trademark issues over confusingly similar names.

Expanding into CPG: He explains how trademark classes may change when businesses transition from restaurants to packaged goods.

Actionable Tip: James advises businesses to file a trademark application early as a simple, cost-effective step to protect their brand.

 

James Gourley

Carstens, Allen & Gourley, LLP

LinkedIn

Facebook

X

Sponsors and Affiliates:

No Ads in this episode thanks to James Gorley at  Carstens, Allen & Gourley, LLP  

 

 

Connect with the Host
Matthew Shipp

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Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 18 Dec 2024 06:00:00 +0000 emberisolutions@gmail.com (James Gourley) https://business-of-whats-next.simplecast.com/episodes/james-gourley-0guZYqZL Show Notes:
 

James’ Background: James shares how his chemical engineering degree led him to a career in intellectual property law.

IP in the Beverage Industry: James explains his experience with PepsiCo, focusing on packaging innovations as a key area for patents.

Challenges in IP: He highlights how reducing packaging material can save millions and addresses the limitations of patenting beverage recipes.

THC Beverage Market: James discusses the regulatory challenges and frequent packaging changes due to varying state laws.

Trademarks vs. Patents: He emphasizes that trademarks, not patents, are the most valuable IP for beverage companies because they protect brand identity.

Advice for New Businesses: James stresses the importance of conducting a trademark search and filing early to avoid legal conflicts.

Misconceptions About IP: He clarifies that trademark registration is affordable and vital to prevent costly disputes later.

Trademark Infringement Case: James shares a recent case where a whiskey brand faced trademark issues over confusingly similar names.

Expanding into CPG: He explains how trademark classes may change when businesses transition from restaurants to packaged goods.

Actionable Tip: James advises businesses to file a trademark application early as a simple, cost-effective step to protect their brand.

 

James Gourley

Carstens, Allen & Gourley, LLP

LinkedIn

Facebook

X

Sponsors and Affiliates:

No Ads in this episode thanks to James Gorley at  Carstens, Allen & Gourley, LLP  

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Building Brand Value Through Intellectual Property and Trademarks with James Gourley James Gourley 00:29:50 We sit down with James Gourley, an experienced intellectual property attorney at Carstens, Allen & Gourley. James shares insights into the critical role of intellectual property (IP), particularly trademarks and patents, in the beverage industry. Drawing from his extensive background, including work with PepsiCo, James highlights the importance of protecting brands, navigating IP challenges, and addressing misconceptions surrounding trademarks and patents. They also discuss the emerging THC beverage market, packaging innovations, and the significance of early IP planning for small businesses to avoid costly legal disputes. James offers actionable tips on when and how to secure trademarks to protect a company's identity and success. We sit down with James Gourley, an experienced intellectual property attorney at Carstens, Allen & Gourley. James shares insights into the critical role of intellectual property (IP), particularly trademarks and patents, in the beverage industry. Drawing from his extensive background, including work with PepsiCo, James highlights the importance of protecting brands, navigating IP challenges, and addressing misconceptions surrounding trademarks and patents. They also discuss the emerging THC beverage market, packaging innovations, and the significance of early IP planning for small businesses to avoid costly legal disputes. James offers actionable tips on when and how to secure trademarks to protect a company's identity and success. brand value through intellectual property, patent vs. trademark for beverages, navigating ip law for beverage companies, intellectual property for beverage businesses, beverage industry intellectual property challenges, avoiding trademark infringement lawsuits, how to protect your brand identity, trademarks and brand protection, james gourley interview, ip attorney, importance of trademarks for startups, trademark search and registration process false full 58 db9d48a8-d0d2-4dad-afdb-6f6045e65051 Bach Business Brokers - Navigating business sales in the spirits industry with Jeff Bach. Show Notes:

  • Introduction to Jeff Bach: Jeff discusses his background as a serial entrepreneur and his transition into business brokerage, focusing on the spirits, beer, and wine industries.
  • Why Jeff Chose Business Brokerage: He shares his passion for being involved in deals and helping others through the process, stemming from his previous experience in business ownership.
  • Explaining the Role of a Business Broker: Jeff describes how business brokers, like real estate agents for businesses, help sellers find buyers and facilitate negotiations and closings.
  • Viability of a Business for Sale: Jeff talks about assessing whether a business is viable for sale and the importance of matching seller expectations with market reality.
  • Key Differences in Alcohol Business Valuation: He explains how alcohol businesses, especially those producing aged products like whiskey, have unique valuation factors such as aging inventory and intangible assets like formulas and expertise.
  • Challenges in Selling Alcohol-Related Businesses: Jeff highlights the difficulties in selling alcohol businesses, such as valuing products like whiskey and the impact of a brewmaster or distiller leaving.
  • Preparing for a Business Sale: He advises business owners to plan ahead for an exit strategy, ideally starting 3-5 years before they intend to sell to maximize their business’s value.
  • The Importance of Staging a Business for Sale: Jeff compares staging a business for sale to real estate, emphasizing the importance of cleaning up financials and operations to make the business attractive to buyers.
  • Strategic Partnerships and Collaborations: He discusses how craft distillers and brewers may seek strategic partners or investors to grow their business, often more than seeking an outright sale.
  • Real-World Examples: Jeff shares the story of a brewery in Defiance, Missouri, where the buyers purchased a bar-restaurant for its brewing equipment, showcasing the variety of motivations in alcohol business sales.
  • Conclusion and Final Advice: Jeff stresses the importance of starting the sale preparation process early, understanding valuation, and consulting with a business broker to successfully navigate the sale process.

 

Bach Business Brokers

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Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 11 Dec 2024 06:00:00 +0000 emberisolutions@gmail.com (Jeff Bach) https://business-of-whats-next.simplecast.com/episodes/bach-business-brokers-GECXBivf Show Notes:

  • Introduction to Jeff Bach: Jeff discusses his background as a serial entrepreneur and his transition into business brokerage, focusing on the spirits, beer, and wine industries.
  • Why Jeff Chose Business Brokerage: He shares his passion for being involved in deals and helping others through the process, stemming from his previous experience in business ownership.
  • Explaining the Role of a Business Broker: Jeff describes how business brokers, like real estate agents for businesses, help sellers find buyers and facilitate negotiations and closings.
  • Viability of a Business for Sale: Jeff talks about assessing whether a business is viable for sale and the importance of matching seller expectations with market reality.
  • Key Differences in Alcohol Business Valuation: He explains how alcohol businesses, especially those producing aged products like whiskey, have unique valuation factors such as aging inventory and intangible assets like formulas and expertise.
  • Challenges in Selling Alcohol-Related Businesses: Jeff highlights the difficulties in selling alcohol businesses, such as valuing products like whiskey and the impact of a brewmaster or distiller leaving.
  • Preparing for a Business Sale: He advises business owners to plan ahead for an exit strategy, ideally starting 3-5 years before they intend to sell to maximize their business’s value.
  • The Importance of Staging a Business for Sale: Jeff compares staging a business for sale to real estate, emphasizing the importance of cleaning up financials and operations to make the business attractive to buyers.
  • Strategic Partnerships and Collaborations: He discusses how craft distillers and brewers may seek strategic partners or investors to grow their business, often more than seeking an outright sale.
  • Real-World Examples: Jeff shares the story of a brewery in Defiance, Missouri, where the buyers purchased a bar-restaurant for its brewing equipment, showcasing the variety of motivations in alcohol business sales.
  • Conclusion and Final Advice: Jeff stresses the importance of starting the sale preparation process early, understanding valuation, and consulting with a business broker to successfully navigate the sale process.

 

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]]> Bach Business Brokers - Navigating business sales in the spirits industry with Jeff Bach. Jeff Bach 00:34:14 Jeff Bach, founder of Bach Business Brokers, a company specializing in business brokerage services within the spirits, beer, and wine industries. With over 14 years of brokerage experience and more than 30 years as an entrepreneur, Jeff shares his insights on business sales, especially in the alcohol sector. They discuss the unique aspects of valuing and selling businesses in the spirits industry, the importance of strategic partnerships, and the critical steps that business owners should take when preparing to exit. Jeff emphasizes the need for business owners to plan ahead and be ready for a sale years in advance to maximize their business's value. He also sheds light on the specific challenges faced by craft distillers and brewers and the ways they can navigate their growth and acquisition opportunities. Jeff Bach, founder of Bach Business Brokers, a company specializing in business brokerage services within the spirits, beer, and wine industries. With over 14 years of brokerage experience and more than 30 years as an entrepreneur, Jeff shares his insights on business sales, especially in the alcohol sector. They discuss the unique aspects of valuing and selling businesses in the spirits industry, the importance of strategic partnerships, and the critical steps that business owners should take when preparing to exit. Jeff emphasizes the need for business owners to plan ahead and be ready for a sale years in advance to maximize their business's value. He also sheds light on the specific challenges faced by craft distillers and brewers and the ways they can navigate their growth and acquisition opportunities. bourbon business sales, bach business brokers, alcohol industry business trends, business exit strategy, valuing alcohol-related businesses, how to sell a business, jeff bach interview, business brokerage, selling a distillery, mergers and acquisitions in alcohol industry, strategic partnerships in alcohol business, business broker tips false full 57 1d49a113-b2b9-45de-b6e4-90f7a581e699 Revolutionizing Social Drinking: The Story Behind Making THC Seltzers Mainstream with Angus Rittenburg of Wherehouse Beverage Company. Key Discussion Points: 

Introduction and Background: Angus introduces himself and Wherehouse Beverage’s mission to create low-dose THC drinks.

Founding Wherehouse Beverage and Early Challenges: He discusses their early regulatory challenge of having to produce THC beverages locally due to state restrictions.

Innovative Mobile Production Solution: Wherehouse Beverage developed a mobile production unit to produce beverages on-site in multiple states, circumventing distribution limits.

Creating WYNK: The Low-Calorie THC Seltzer: Angus describes WYNK as a low-calorie THC seltzer that provides a social, alcohol-like experience.

The Shift to Hemp-Derived THC and Mainstream Liquor Stores: They shifted to hemp-derived THC, allowing distribution beyond dispensaries and into liquor stores.

Marketing and Consumer Education: Wherehouse Beverage employs grassroots marketing and influencer campaigns to educate consumers on WYNK’s unique appeal.

Regulatory Challenges as the Current Biggest Hurdle: Angus explains that constantly changing state regulations remain their biggest operational challenge.

Centralized Production Facility in New York: The company established a centralized New York facility for scalable production and efficient distribution.

Expansion Goals and Positioning WYNK Alongside Mainstream Alcohol Brands: Their goal is to position WYNK next to popular seltzer brands, making it widely accessible.

Team Strength and Operational Strategy: They’ve built a strong production and compliance team, drawing on craft beer expertise to guide growth.

Final Thoughts on Industry Trends: Angus notes that WYNK aligns with the trend toward healthier, non-alcoholic social drinks, appealing to modern consumers.

 

Angus Rittenburg

Wherehouse Beverage Company

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]]> Wed, 13 Nov 2024 06:00:00 +0000 emberisolutions@gmail.com (Angus Rittenburg) https://business-of-whats-next.simplecast.com/episodes/wherehouse-beverage-company-iOa_jd9p Key Discussion Points: 

Introduction and Background: Angus introduces himself and Wherehouse Beverage’s mission to create low-dose THC drinks.

Founding Wherehouse Beverage and Early Challenges: He discusses their early regulatory challenge of having to produce THC beverages locally due to state restrictions.

Innovative Mobile Production Solution: Wherehouse Beverage developed a mobile production unit to produce beverages on-site in multiple states, circumventing distribution limits.

Creating WYNK: The Low-Calorie THC Seltzer: Angus describes WYNK as a low-calorie THC seltzer that provides a social, alcohol-like experience.

The Shift to Hemp-Derived THC and Mainstream Liquor Stores: They shifted to hemp-derived THC, allowing distribution beyond dispensaries and into liquor stores.

Marketing and Consumer Education: Wherehouse Beverage employs grassroots marketing and influencer campaigns to educate consumers on WYNK’s unique appeal.

Regulatory Challenges as the Current Biggest Hurdle: Angus explains that constantly changing state regulations remain their biggest operational challenge.

Centralized Production Facility in New York: The company established a centralized New York facility for scalable production and efficient distribution.

Expansion Goals and Positioning WYNK Alongside Mainstream Alcohol Brands: Their goal is to position WYNK next to popular seltzer brands, making it widely accessible.

Team Strength and Operational Strategy: They’ve built a strong production and compliance team, drawing on craft beer expertise to guide growth.

Final Thoughts on Industry Trends: Angus notes that WYNK aligns with the trend toward healthier, non-alcoholic social drinks, appealing to modern consumers.

 

Angus Rittenburg

Wherehouse Beverage Company

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]]> Revolutionizing Social Drinking: The Story Behind Making THC Seltzers Mainstream with Angus Rittenburg of Wherehouse Beverage Company. Angus Rittenburg 00:39:07 Angus Rittenberg, co-founder of Wherehouse Beverage Company, share his journey in pioneering low-dose THC seltzers for mainstream markets. Angus shares how they created WYNK, a zero-calorie THC beverage designed as a social alternative to alcohol, and the innovative mobile production system they developed to navigate complex state-by-state cannabis regulations. By producing locally within each market, Wherehouse Beverage has successfully placed WYNK in liquor stores, expanding accessibility and attracting new, health-conscious consumers. Angus also delves into the compliance challenges they face, including evolving packaging and dosage regulations, and discusses the company’s ambition to position WYNK alongside popular alcoholic seltzers nationwide. Angus Rittenberg, co-founder of Wherehouse Beverage Company, share his journey in pioneering low-dose THC seltzers for mainstream markets. Angus shares how they created WYNK, a zero-calorie THC beverage designed as a social alternative to alcohol, and the innovative mobile production system they developed to navigate complex state-by-state cannabis regulations. By producing locally within each market, Wherehouse Beverage has successfully placed WYNK in liquor stores, expanding accessibility and attracting new, health-conscious consumers. Angus also delves into the compliance challenges they face, including evolving packaging and dosage regulations, and discusses the company’s ambition to position WYNK alongside popular alcoholic seltzers nationwide. cannabis beverage market, cannabis regulatory challenges, thc-infused beverages, alternative to alcohol, social cannabis drinks, thc drinks, wynk thc seltzer, thc beverages in liquor stores, innovative cannabis solutions, wherehouse beverage company, low-dose thc drinks, health-conscious cannabis consumers false full 56 5704e841-c984-4788-ad9d-140bbaa5a32f Understanding your business’s true value is essential to building flexibility and freedom. With Pete Mohr of Simplifying Entrepreneurship Key Takeaways

Escaping the Owner’s Trap: Develop processes and delegate tasks to ensure the business can thrive without you.

The Five P Model: Align your business through the Five P’s—Promise, Product, Process, People, and Profit—for growth and personal freedom.

Understanding Valuation as a Tool for Freedom: Knowing your business’s value empowers strategic decisions that create flexibility and control.

The Importance of Clear Financials: Transparent, accurate financials are essential to accurately gauge and enhance business value.

Preparing for an Exit, Planned or Unplanned: An exit-ready business safeguards your investment and ensures smoother transitions when needed.

 

Simplifying Entrepreneurship

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]]> Wed, 6 Nov 2024 06:00:00 +0000 emberisolutions@gmail.com (Pete Mohr) https://business-of-whats-next.simplecast.com/episodes/simplifying-entrepreneurship-9r75954T Key Takeaways

Escaping the Owner’s Trap: Develop processes and delegate tasks to ensure the business can thrive without you.

The Five P Model: Align your business through the Five P’s—Promise, Product, Process, People, and Profit—for growth and personal freedom.

Understanding Valuation as a Tool for Freedom: Knowing your business’s value empowers strategic decisions that create flexibility and control.

The Importance of Clear Financials: Transparent, accurate financials are essential to accurately gauge and enhance business value.

Preparing for an Exit, Planned or Unplanned: An exit-ready business safeguards your investment and ensures smoother transitions when needed.

 

Simplifying Entrepreneurship

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]]> Understanding your business’s true value is essential to building flexibility and freedom. With Pete Mohr of Simplifying Entrepreneurship Pete Mohr 00:32:05 Pete Mohr, founder of Simplifying Entrepreneurship. Pete shares insights from his 30-year journey as a business owner and coach, helping business leaders streamline operations and live a more fulfilling life through their work. We discuss the common pitfalls of entrepreneurship, such as the "owner's trap" where the business relies too heavily on the owner. Pete introduces his "Five P" model—Promise, Product, Process, People, and Profit—as a blueprint for building a sustainable business. He emphasizes the importance of clear financial records, understanding valuation, and planning for an eventual exit, even if it's not immediate. The conversation offers actionable strategies to avoid burnout, simplify processes, and prepare a business for future growth or sale. Pete Mohr, founder of Simplifying Entrepreneurship. Pete shares insights from his 30-year journey as a business owner and coach, helping business leaders streamline operations and live a more fulfilling life through their work. We discuss the common pitfalls of entrepreneurship, such as the "owner's trap" where the business relies too heavily on the owner. Pete introduces his "Five P" model—Promise, Product, Process, People, and Profit—as a blueprint for building a sustainable business. He emphasizes the importance of clear financial records, understanding valuation, and planning for an eventual exit, even if it's not immediate. The conversation offers actionable strategies to avoid burnout, simplify processes, and prepare a business for future growth or sale. business freedom, business valuation, pete mohr interview, exit planning strategy, delegation in business, strategic decision-making, business scalability, sustainable business practices, simplifying entrepreneurship, building business value, five p model, future-proofing business, financial transparency in business false full 55 d68ef79f-cd8d-4350-87b4-cd36862d5a2f Creating Bottle Bank: a wine lover’s haven focused on connection and personalized experiences with co-founder Damon Raque Key takeaways:

Damon’s Career Shift: Damon transitioned from corporate finance to pursuing his passion for wine, leading to the creation of Bottle Bank.

Challenges in Launching: Finding the right location, negotiating leases, and designing the perfect space were significant hurdles in bringing Bottle Bank to life.

What Makes Bottle Bank Unique: Bottle Bank focuses solely on wine, offering a lounge-like atmosphere and exclusive membership perks like private wine vaults and tasting rooms.

Wine as an Evolving Experience: Damon highlights wine’s unique ability to mark moments in time, creating shared experiences that evolve with each bottle.

Future Expansion Plans: Damon discusses plans to scale Bottle Bank beyond Atlanta, starting with building a solid foundation locally.

Advice for Entrepreneurs: Damon advises following your passion, recognizing your strengths, and surrounding yourself with a team of experts to succeed.

 

Bottle Bank -Wine Lounge and Private Cellaring

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]]> Wed, 23 Oct 2024 05:00:00 +0000 emberisolutions@gmail.com (Damon Raque) https://business-of-whats-next.simplecast.com/episodes/bottle-bank-0igmyYSi Key takeaways:

Damon’s Career Shift: Damon transitioned from corporate finance to pursuing his passion for wine, leading to the creation of Bottle Bank.

Challenges in Launching: Finding the right location, negotiating leases, and designing the perfect space were significant hurdles in bringing Bottle Bank to life.

What Makes Bottle Bank Unique: Bottle Bank focuses solely on wine, offering a lounge-like atmosphere and exclusive membership perks like private wine vaults and tasting rooms.

Wine as an Evolving Experience: Damon highlights wine’s unique ability to mark moments in time, creating shared experiences that evolve with each bottle.

Future Expansion Plans: Damon discusses plans to scale Bottle Bank beyond Atlanta, starting with building a solid foundation locally.

Advice for Entrepreneurs: Damon advises following your passion, recognizing your strengths, and surrounding yourself with a team of experts to succeed.

 

Bottle Bank -Wine Lounge and Private Cellaring

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]]> Creating Bottle Bank: a wine lover’s haven focused on connection and personalized experiences with co-founder Damon Raque Damon Raque 00:36:12 Damon Raque, co-founder of Bottle Bank, a unique wine-centric lounge and membership concept in Midtown Atlanta. Damon shares his journey from a corporate career in financial services to pursuing his passion for wine and hospitality. He discusses the inspiration behind Bottle Bank, which is designed to create a community of wine lovers by offering both public access and exclusive membership perks like private wine vaults and customizable tasting experiences. The conversation explores challenges in launching the business, from selecting the right location to designing a lounge that fosters meaningful connections. Damon Raque, co-founder of Bottle Bank, a unique wine-centric lounge and membership concept in Midtown Atlanta. Damon shares his journey from a corporate career in financial services to pursuing his passion for wine and hospitality. He discusses the inspiration behind Bottle Bank, which is designed to create a community of wine lovers by offering both public access and exclusive membership perks like private wine vaults and customizable tasting experiences. The conversation explores challenges in launching the business, from selecting the right location to designing a lounge that fosters meaningful connections. wine-centric lounge, wine club membership atlanta, business building, wine hospitality business, hospitality industry insights, damon raque interview, midtown atlanta wine bar, wine bar business model, bottle bank, wine storage solutions, wine, exclusive wine lounge false full 54 6702f4db-2f72-4195-96e0-1132e082c6ec Steady, sustainable growth: How La Cosecha Coffee Roasters built success through patience and community. With Jamie Jeschke Key Takeaways

1. Origin Story: La Cosecha Coffee Roasters started as a passion project in 2005 when one of the co-founders was introduced to freshly roasted coffee and became intrigued by the process.

2. Transitioning to a Business: In 2006, the co-founders started La Cosecha as a side hustle, selling to local businesses. By 2009, the workload had become too much, leading them to consider opening a coffee bar and bringing on a third partner.

3. Careful Growth and Financing: La Cosecha opted to invest their own funds back into the business rather than take out loans, partnering with a customer to share space and reduce expenses. This allowed them to open the coffee bar in 2013 after a two-year preparation period.

4. Sourcing and Fair Trade Focus: La Cosecha's core mission is to source 100% fair trade coffee, building relationships with importers and even directly supporting some farms to improve their processes.

5. Unique Offerings and Marketing: La Cosecha differentiates itself through its experimental roasting approach, personalized customer service, and creative marketing initiatives like the coffee truck.

6. Challenges and Future Plans: As the wholesale business has grown, La Cosecha is now facing capacity constraints in their current roasting space and is actively seeking a dedicated roasting facility to accommodate expansion.

7. Advice for Aspiring Owners: Key advice includes seeking input from other small business owners, starting small, and maintaining a realistic understanding of the challenges involved in running a coffee business.

 

La Cosecha Coffee Roasters

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]]> Wed, 16 Oct 2024 05:00:00 +0000 emberisolutions@gmail.com (Jamie Jeschke) https://business-of-whats-next.simplecast.com/episodes/la-cosecha-coffee-roasters-5pxZ_SIk Key Takeaways

1. Origin Story: La Cosecha Coffee Roasters started as a passion project in 2005 when one of the co-founders was introduced to freshly roasted coffee and became intrigued by the process.

2. Transitioning to a Business: In 2006, the co-founders started La Cosecha as a side hustle, selling to local businesses. By 2009, the workload had become too much, leading them to consider opening a coffee bar and bringing on a third partner.

3. Careful Growth and Financing: La Cosecha opted to invest their own funds back into the business rather than take out loans, partnering with a customer to share space and reduce expenses. This allowed them to open the coffee bar in 2013 after a two-year preparation period.

4. Sourcing and Fair Trade Focus: La Cosecha's core mission is to source 100% fair trade coffee, building relationships with importers and even directly supporting some farms to improve their processes.

5. Unique Offerings and Marketing: La Cosecha differentiates itself through its experimental roasting approach, personalized customer service, and creative marketing initiatives like the coffee truck.

6. Challenges and Future Plans: As the wholesale business has grown, La Cosecha is now facing capacity constraints in their current roasting space and is actively seeking a dedicated roasting facility to accommodate expansion.

7. Advice for Aspiring Owners: Key advice includes seeking input from other small business owners, starting small, and maintaining a realistic understanding of the challenges involved in running a coffee business.

 

La Cosecha Coffee Roasters

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]]> Steady, sustainable growth: How La Cosecha Coffee Roasters built success through patience and community. With Jamie Jeschke Jamie Jeschke 00:30:23 We sit down with Jamie Jeschke, co-founder of La Cosecha Coffee Roasters in St. Louis, Missouri. Jamie shares how La Cosecha grew from a small, garage-based side hustle in 2006 into a thriving coffee business through a steady, patient approach to growth. The company’s success was built on a commitment to fair trade, sustainable sourcing, and cultivating strong relationships with both farmers and customers. Jamie discusses key challenges they faced, such as scaling without taking on debt, expanding into a coffee bar, and creatively growing through their mobile coffee truck. He emphasizes how La Cosecha’s deliberate, sustainable growth model, combined with their focus on community and ethical business practices, has allowed them to maintain quality and integrity while expanding their wholesale operations and customer base. We sit down with Jamie Jeschke, co-founder of La Cosecha Coffee Roasters in St. Louis, Missouri. Jamie shares how La Cosecha grew from a small, garage-based side hustle in 2006 into a thriving coffee business through a steady, patient approach to growth. The company’s success was built on a commitment to fair trade, sustainable sourcing, and cultivating strong relationships with both farmers and customers. Jamie discusses key challenges they faced, such as scaling without taking on debt, expanding into a coffee bar, and creatively growing through their mobile coffee truck. He emphasizes how La Cosecha’s deliberate, sustainable growth model, combined with their focus on community and ethical business practices, has allowed them to maintain quality and integrity while expanding their wholesale operations and customer base. st. louis, coffee entrepreneurship, fair trade coffee, small business growth strategies, scaling a coffee business, coffee shop expansion, coffee truck business, missouri, jamie jeschke interview, la cosecha coffee roasters, st. louis coffee scene, sustainable business growth, creative business expansion, jamie jeschke, lc coffee roasters false full 53 5e7ce4cc-71d2-4a36-8478-6dee57f8bebc Bare Wood Spirits: Revolutionizing whiskey aging with innovative bottle technology and creative business strategies with Jonas Buxton and Mike Reed. Key Points

Founders’ Backgrounds and Inspiration: Jonas’ background in engineering and Mike’s in invention led to the creation of Bare Wood Spirits, driven by their passion for whiskey.

Barrel in a Bottle Technology: Mike’s patented technology allows spirits to age in the bottle using a wooden stave, mimicking traditional barrel aging.

Research and Development of the Patent: The patent for the "flavoring member" technology enables capillary action for continuous aging and flavor infusion.

Challenges in Starting the Business: They faced significant regulatory hurdles and needed mentorship to navigate industry complexities.

Creative Sourcing and Batch Variety: Bare Wood Spirits sources whiskey from various distilleries, offering batch variety rather than consistency.

Community Building and Unique Tasting Experience: The founders plan to build a community with a tasting room that offers unique, wood-finished whiskey flights.

Marketing Challenges: Educating consumers about the innovative technology is difficult, but tasting events help spread awareness.

Future Plans for Expansion: Their growth strategy focuses on local expansion in Missouri, followed by surrounding states, with plans for a tasting room.

Continuous Product Development: Mike is working on improving the cork design to enhance the customer experience.

Advice for Entrepreneurs: They emphasize the importance of mentorship, networking, and perseverance in overcoming business challenges.

 

Bare Wood Spirits
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]]> Wed, 2 Oct 2024 05:00:00 +0000 emberisolutions@gmail.com (Jonas Buxton, Mike Reed) https://business-of-whats-next.simplecast.com/episodes/bare-wood-spirits-VEIoh9MA Key Points

Founders’ Backgrounds and Inspiration: Jonas’ background in engineering and Mike’s in invention led to the creation of Bare Wood Spirits, driven by their passion for whiskey.

Barrel in a Bottle Technology: Mike’s patented technology allows spirits to age in the bottle using a wooden stave, mimicking traditional barrel aging.

Research and Development of the Patent: The patent for the "flavoring member" technology enables capillary action for continuous aging and flavor infusion.

Challenges in Starting the Business: They faced significant regulatory hurdles and needed mentorship to navigate industry complexities.

Creative Sourcing and Batch Variety: Bare Wood Spirits sources whiskey from various distilleries, offering batch variety rather than consistency.

Community Building and Unique Tasting Experience: The founders plan to build a community with a tasting room that offers unique, wood-finished whiskey flights.

Marketing Challenges: Educating consumers about the innovative technology is difficult, but tasting events help spread awareness.

Future Plans for Expansion: Their growth strategy focuses on local expansion in Missouri, followed by surrounding states, with plans for a tasting room.

Continuous Product Development: Mike is working on improving the cork design to enhance the customer experience.

Advice for Entrepreneurs: They emphasize the importance of mentorship, networking, and perseverance in overcoming business challenges.

 

Bare Wood Spirits
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]]> Bare Wood Spirits: Revolutionizing whiskey aging with innovative bottle technology and creative business strategies with Jonas Buxton and Mike Reed. Jonas Buxton, Mike Reed 00:46:17 In this episode of Harvest the Pour, we sit down with Jonas Buxton and Mike Reed, co-owners of Bare Wood Spirits in O'Fallon, Missouri. They dive into the inspiration and process behind their unique business, which utilizes a patented "barrel in a bottle" technology. Mike, with a background in invention and a family history in distilling, and Jonas, with an engineering background, combined their skills to create a product that revolutionizes spirits aging. Their technology allows spirits to age within the bottle by using different types of wood staves that mimic the aging process of a barrel. They discuss the challenges they faced entering the spirits industry, the importance of mentorship, and their innovative approach to sourcing and marketing their products. In this episode of Harvest the Pour, we sit down with Jonas Buxton and Mike Reed, co-owners of Bare Wood Spirits in O'Fallon, Missouri. They dive into the inspiration and process behind their unique business, which utilizes a patented "barrel in a bottle" technology. Mike, with a background in invention and a family history in distilling, and Jonas, with an engineering background, combined their skills to create a product that revolutionizes spirits aging. Their technology allows spirits to age within the bottle by using different types of wood staves that mimic the aging process of a barrel. They discuss the challenges they faced entering the spirits industry, the importance of mentorship, and their innovative approach to sourcing and marketing their products. spirit industry challenges, jonas buxton, beverage industry, custom whiskey flavors, mike reed, bare wood spirits, unique whiskey aging methods, invention and innovation, patented flavoring member, wood stave aging process, barrel in a bottle technology, whiskey industry trends, whiskey community building, spirit aging in the bottle false full 52 ddb26202-a6af-4312-aea5-ec7016bc0011 From commodity to specialty: Gaucha Specialty Coffee’s dedication to quality and sustainability. With Matthew & Caroline Seibt Kruse Key Takeaways:

  • Introduction to Gosha Specialty Coffee and the Site Crews' background as a Brazilian coffee farming family.
  • Challenges in establishing relationships and building credibility with American coffee roasters as a new player.
  • Transitioning the family farm from a quantity-focused to a quality-focused operation.
  • Experimenting with different coffee production and post-harvest drying methods to improve quality and cupping scores.
  • Importance of the local cooperative in providing quality control, processing, and storage services.
  • Operational challenges like inventory management and affording specialized equipment.
  • Sustainability initiatives on the farm, including integrated dairy operations and renewable energy.
  • Growth goals and plans to continue expanding direct trade relationships with specialty coffee roasters.
  • Advice for other coffee producers looking to enter the specialty coffee market.
  • Personal coffee preferences and upcoming industry events for Gosha Specialty Coffee.

 

Matthew Kruse & Caroline Seibt Kruse

Gaucha Speciality Coffee

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]]> Wed, 25 Sep 2024 05:00:00 +0000 emberisolutions@gmail.com (Matthew Kruse, Caroline Seibt Kruse) https://business-of-whats-next.simplecast.com/episodes/gaucha-coffee-BPRkbrao Key Takeaways:

  • Introduction to Gosha Specialty Coffee and the Site Crews' background as a Brazilian coffee farming family.
  • Challenges in establishing relationships and building credibility with American coffee roasters as a new player.
  • Transitioning the family farm from a quantity-focused to a quality-focused operation.
  • Experimenting with different coffee production and post-harvest drying methods to improve quality and cupping scores.
  • Importance of the local cooperative in providing quality control, processing, and storage services.
  • Operational challenges like inventory management and affording specialized equipment.
  • Sustainability initiatives on the farm, including integrated dairy operations and renewable energy.
  • Growth goals and plans to continue expanding direct trade relationships with specialty coffee roasters.
  • Advice for other coffee producers looking to enter the specialty coffee market.
  • Personal coffee preferences and upcoming industry events for Gosha Specialty Coffee.

 

Matthew Kruse & Caroline Seibt Kruse

Gaucha Speciality Coffee

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]]> From commodity to specialty: Gaucha Specialty Coffee’s dedication to quality and sustainability. With Matthew & Caroline Seibt Kruse Matthew Kruse, Caroline Seibt Kruse 00:50:22 In this episode, we sit down with Matthew and Caroline Seibt Kruse, of Gaucha Specialty Coffee Farm in Brazil’s Cerrado Mineiro region. They share their journey from large-scale commodity coffee farming to focusing on high-quality, specialty coffee. The episode dives into the challenges of transitioning from quantity-focused production to a more intricate and quality-driven process, including building relationships with American roasters and convincing family members of the benefits. They also discuss the farm’s sustainable practices, such as using coffee husks for cattle bedding and producing their own electricity with a biomethane reactor. Matthew and Caroline emphasize the importance of passion, patience, and sustainability in the coffee industry while highlighting their participation in trade shows to build trust and showcase their direct-trade model with roasters. In this episode, we sit down with Matthew and Caroline Seibt Kruse, of Gaucha Specialty Coffee Farm in Brazil’s Cerrado Mineiro region. They share their journey from large-scale commodity coffee farming to focusing on high-quality, specialty coffee. The episode dives into the challenges of transitioning from quantity-focused production to a more intricate and quality-driven process, including building relationships with American roasters and convincing family members of the benefits. They also discuss the farm’s sustainable practices, such as using coffee husks for cattle bedding and producing their own electricity with a biomethane reactor. Matthew and Caroline emphasize the importance of passion, patience, and sustainability in the coffee industry while highlighting their participation in trade shows to build trust and showcase their direct-trade model with roasters. coffee farming innovations, sustainable agricultural practices, direct trade coffee, coffee market competition, quality coffee production, coffee trade shows, coffee farming legacy, gaucha specialty coffee, specialty coffee, brazilian coffee farm, brazilian coffee exporters false full 51 c713c4bc-ccbc-4665-8732-901b2849b980 The 50th episode - Celebrating Collaboration and Innovation in the Beverage Industry The key points of this episode are:

1. Celebrating the 50th episode milestone of Harvest to Pour and the podcast's evolution over the past year.

2. Highlighting a collaborative effort between Fanci Freez, Pivot North Consulting, and Avidity Creative to develop an innovative soft-serve milkshake product for grocery stores.

3. Discussing the challenges faced, such as maintaining the soft serve texture in a retail setting, and the innovative solutions developed, like the patent-pending pouch system.

4. Exploring the branding and packaging strategies employed by Avidity Creative to ensure the product stood out on store shelves while maintaining the Fanc Freez brand identity.

5. Emphasizing the importance of collaboration, where each company brought its expertise to achieve a common goal, and the complexities involved in such a project.

6. Inviting listener feedback to help shape the future direction of the podcast, including revisiting past guests and exploring more stories of innovation and collaboration in the beverage industry.

 

Related Episodes

Pivot North Consulting

Fanci Freez

Avidity Creative

 

Sponsors

Goodman Coffee

Exit 11 Coffee

 

Special Thanks

Jennie Bellinger - Badass Direct Sales Mastery Podcast

Dallas Amsden - Communicate to Succeed 

Virginia Muzquiz - Master Connectors

 

Survey  📃

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 18 Sep 2024 05:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp, Bill Hawes, Adam Feller, Gail Kurpgeweit) https://business-of-whats-next.simplecast.com/episodes/the-50th-episode-bIiMdV9Q The key points of this episode are:

1. Celebrating the 50th episode milestone of Harvest to Pour and the podcast's evolution over the past year.

2. Highlighting a collaborative effort between Fanci Freez, Pivot North Consulting, and Avidity Creative to develop an innovative soft-serve milkshake product for grocery stores.

3. Discussing the challenges faced, such as maintaining the soft serve texture in a retail setting, and the innovative solutions developed, like the patent-pending pouch system.

4. Exploring the branding and packaging strategies employed by Avidity Creative to ensure the product stood out on store shelves while maintaining the Fanc Freez brand identity.

5. Emphasizing the importance of collaboration, where each company brought its expertise to achieve a common goal, and the complexities involved in such a project.

6. Inviting listener feedback to help shape the future direction of the podcast, including revisiting past guests and exploring more stories of innovation and collaboration in the beverage industry.

 

Related Episodes

Pivot North Consulting

Fanci Freez

Avidity Creative

 

Sponsors

Goodman Coffee

Exit 11 Coffee

 

Special Thanks

Jennie Bellinger - Badass Direct Sales Mastery Podcast

Dallas Amsden - Communicate to Succeed 

Virginia Muzquiz - Master Connectors

 

Survey  📃

 

 

Connect with the Host
Matthew Shipp

Be a Guest

LinkedIn: https://www.linkedin.com/in/matthewshipp/

Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> The 50th episode - Celebrating Collaboration and Innovation in the Beverage Industry Matthew Shipp, Bill Hawes, Adam Feller, Gail Kurpgeweit 00:18:30 In the 50th episode of "Harvest to Pour," host Matthew Shipp celebrates a year of exploring the intricacies of the beverage industry. This milestone episode delves into the collaborative efforts behind transitioning a beloved local shake, Fanci Freez, from a local favorite to a retail-ready product featured in grocery stores. The episode features insightful discussions with key collaborators: Gail from Pivot North Consulting, who brings her expertise in consumer goods to the beverage sector; Bill Hawes of Fanci Freez, who discusses maintaining the product's essence while adapting for retail; and Adam from Avidity Creative, who ensures the packaging stands out and aligns with consumer expectations. This episode not only marks a celebration of past achievements but also sets the stage for future explorations in the industry. In the 50th episode of "Harvest to Pour," host Matthew Shipp celebrates a year of exploring the intricacies of the beverage industry. This milestone episode delves into the collaborative efforts behind transitioning a beloved local shake, Fanci Freez, from a local favorite to a retail-ready product featured in grocery stores. The episode features insightful discussions with key collaborators: Gail from Pivot North Consulting, who brings her expertise in consumer goods to the beverage sector; Bill Hawes of Fanci Freez, who discusses maintaining the product's essence while adapting for retail; and Adam from Avidity Creative, who ensures the packaging stands out and aligns with consumer expectations. This episode not only marks a celebration of past achievements but also sets the stage for future explorations in the industry. cpg, innovative packaging, business success, beverage industry, milkshake products, consumer goods consulting, retail beverage strategy, collaboration, one year of podcasting, beverage branding insights, branding, review false full 50 0a744aad-e642-4b4e-9e76-7c84f1af7c59 Tom Fuchs: The history, challenges, and future of the Midwest wine industry.  Key points from the interview:

  • Overview of Tom Fuchs' career journey in the beverage industry, from restaurants to consulting.
  • Explanation of American heritage grapes vs. European Vitis vinifera grapes, and the development of French-American hybrids.
  • Historical significance of Missouri as a major wine-producing state before Prohibition, and its resurgence in recent decades.
  • Challenges faced by Midwest wineries in educating consumers and expanding distribution beyond their home state.
  • Hoffman Wineries' approach to acquiring and maintaining the unique identities of wineries in the Augusta, Missouri region.
  • Strategies used to promote Augusta wines, including wine dinners, by-the-glass programs, and leveraging Hoffman family businesses.
  • Optimism about the future growth and popularity of Midwest wines, and advice for aspiring wine industry professionals.
  • Tom Fuchs' personal reflections on memorable wine experiences and the importance of storytelling in the industry.

 

Tom Fuchs

LinkedIn

Hoffmann Wineries of Augusta

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Exit 11 Coffee 

Emberi Solutions

 

 

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Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Wed, 4 Sep 2024 05:00:00 +0000 emberisolutions@gmail.com (Tom Fuchs) https://business-of-whats-next.simplecast.com/episodes/tom-fuchs-PCvJ2m6l  Key points from the interview:

  • Overview of Tom Fuchs' career journey in the beverage industry, from restaurants to consulting.
  • Explanation of American heritage grapes vs. European Vitis vinifera grapes, and the development of French-American hybrids.
  • Historical significance of Missouri as a major wine-producing state before Prohibition, and its resurgence in recent decades.
  • Challenges faced by Midwest wineries in educating consumers and expanding distribution beyond their home state.
  • Hoffman Wineries' approach to acquiring and maintaining the unique identities of wineries in the Augusta, Missouri region.
  • Strategies used to promote Augusta wines, including wine dinners, by-the-glass programs, and leveraging Hoffman family businesses.
  • Optimism about the future growth and popularity of Midwest wines, and advice for aspiring wine industry professionals.
  • Tom Fuchs' personal reflections on memorable wine experiences and the importance of storytelling in the industry.

 

Tom Fuchs

LinkedIn

Hoffmann Wineries of Augusta

Facebook

 

Sponsors:

Exit 11 Coffee 

Emberi Solutions

 

 

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Matthew Shipp

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Instagram: https://www.instagram.com/matthewjshipp/

Facebook: https://www.facebook.com/emberisolutions

Emberi Solutions: https://emberisolutions.com/

Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

]]> Tom Fuchs: The history, challenges, and future of the Midwest wine industry. Tom Fuchs 00:41:05 We talk with Tom Fuchs, the general manager of Hoffman Wineries in Augusta, Missouri, who provides a fascinating look into the history and current state of the Midwest wine industry. Fuchs shares his extensive career journey in the beverage industry, from working in restaurants to eventually founding his own consulting firm, Headwaters Wines and Spirits. The discussion delves into the unique characteristics of American heritage grape varieties and French-American hybrids that are the focus of Missouri wineries like Hoffman. Fuchs explains the challenges of educating consumers on these lesser-known grape types and the strategies used to draw parallels to more familiar wines. We also talk about Hoffman Wineries' efforts to promote the rich history and terroir of the Augusta wine region. Fuchs describes the company's approach to maintaining the individual identities of the acquired wineries while also creating a cohesive Augusta wine experience for visitors. We talk with Tom Fuchs, the general manager of Hoffman Wineries in Augusta, Missouri, who provides a fascinating look into the history and current state of the Midwest wine industry. Fuchs shares his extensive career journey in the beverage industry, from working in restaurants to eventually founding his own consulting firm, Headwaters Wines and Spirits. The discussion delves into the unique characteristics of American heritage grape varieties and French-American hybrids that are the focus of Missouri wineries like Hoffman. Fuchs explains the challenges of educating consumers on these lesser-known grape types and the strategies used to draw parallels to more familiar wines. We also talk about Hoffman Wineries' efforts to promote the rich history and terroir of the Augusta wine region. Fuchs describes the company's approach to maintaining the individual identities of the acquired wineries while also creating a cohesive Augusta wine experience for visitors. missouri wine, educating wine consumers, beverage industry, midwest wine region, tom fuchs, headwaters wines and spirits, augusta wineries, american heritage grapes, midwest wine history, missouri, hoffmann wineries, french-american hybrids wine, augusta wine region false full 49 97c47147-45fa-43c6-87d1-f729d7968c60 Peacemaker Coffee with Chris Morris: Serving the community through high-quality coffee with a mission to give back to those who serve.
  • The founding of Peacemaker Coffee in 2019 with the mission of supporting unsung heroes like police, fire, military, and first responders.
  • Chris's initial dislike for coffee and how a trip to Costa Rica sparked his passion for high-quality, low-acidity coffee.
  • The early challenges of sourcing coffee, pricing, and building the business, including Chris's unconventional methods of roasting coffee.
  • The key milestones, such as taking a roasting class, building relationships with local first responders, and overcoming a trademark dispute.
  • Peacemaker's unique approach to sourcing, roasting, and flavoring coffee to cater to their target customer base.
  • The company's focus on customer feedback, engagement, and loyalty to drive product development and marketing.
  • Peacemaker's community impact through donations, partnerships, and supporting first responders and veterans.
  • Chris's advice for aspiring entrepreneurs in the beverage industry, emphasizing research, regulatory understanding, and adaptability.

    •  

    Chris Morris

    Peacemaker Coffee

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 28 Aug 2024 05:00:00 +0000 emberisolutions@gmail.com (Chris Morris) https://business-of-whats-next.simplecast.com/episodes/peacemaker-coffee-MjOlsdqe
  • The founding of Peacemaker Coffee in 2019 with the mission of supporting unsung heroes like police, fire, military, and first responders.
  • Chris's initial dislike for coffee and how a trip to Costa Rica sparked his passion for high-quality, low-acidity coffee.
  • The early challenges of sourcing coffee, pricing, and building the business, including Chris's unconventional methods of roasting coffee.
  • The key milestones, such as taking a roasting class, building relationships with local first responders, and overcoming a trademark dispute.
  • Peacemaker's unique approach to sourcing, roasting, and flavoring coffee to cater to their target customer base.
  • The company's focus on customer feedback, engagement, and loyalty to drive product development and marketing.
  • Peacemaker's community impact through donations, partnerships, and supporting first responders and veterans.
  • Chris's advice for aspiring entrepreneurs in the beverage industry, emphasizing research, regulatory understanding, and adaptability.

    •  

    Chris Morris

    Peacemaker Coffee

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    Sponsors

    Goodman Coffee

    Emberi Solutions

     

     

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    Matthew Shipp

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    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Peacemaker Coffee with Chris Morris: Serving the community through high-quality coffee with a mission to give back to those who serve. Chris Morris 00:51:30 Harvest to Pour sits down with Chris Morris, the founder of Peacemaker Coffee in Toledo, Ohio. Chris provides an in-depth look at the company's origins, mission, and journey. Peacemaker Coffee was founded in 2019 with the goal of supporting unsung heroes like police, fire, military, and first responders. Chris shares his background as a former police officer and his passion for roasting high-quality, low-acidity coffee. The discussion covers the challenges and milestones in building the business, the company's unique approach to sourcing and flavoring coffee, and their focus on customer engagement and community impact. Chris also offers valuable advice for aspiring entrepreneurs in the beverage industry. Overall, the interview highlights Peacemaker Coffee's commitment to service, quality, and supporting the local community. Harvest to Pour sits down with Chris Morris, the founder of Peacemaker Coffee in Toledo, Ohio. Chris provides an in-depth look at the company's origins, mission, and journey. Peacemaker Coffee was founded in 2019 with the goal of supporting unsung heroes like police, fire, military, and first responders. Chris shares his background as a former police officer and his passion for roasting high-quality, low-acidity coffee. The discussion covers the challenges and milestones in building the business, the company's unique approach to sourcing and flavoring coffee, and their focus on customer engagement and community impact. Chris also offers valuable advice for aspiring entrepreneurs in the beverage industry. Overall, the interview highlights Peacemaker Coffee's commitment to service, quality, and supporting the local community. peacemaker coffee veteran support, supporting first responders, social impact coffee brands, peacemaker coffee, beverage industry, community-focused coffee business, customer engagement strategies, entrepreneur advice beverage industry, coffee industry entrepreneurship false full 48     e06cf60c-e5ca-456b-ac04-008f2b81cf6f Empowering Teams in Hospitality: Tim Wiggins of Bangers Only on Leadership and Growth Key Highlights

    • Tim Wiggins' journey from the advertising world into opening successful bars and restaurants in St. Louis.
    • The challenges he faced in building consistency and training staff when first starting his businesses.
    • Approach to delegating responsibilities and empowering his management team to allow for growth.
    • The importance Wiggins places on hiring the right people based on personality and attitude, not just experience.
    • Transition into offering cocktail consulting services to help other businesses improve their bar programs.
    • Insights into trends Wiggins is seeing in the cocktail industry, like increased accessibility and transparency.
    • Personal cocktail preferences and how they differ from the more complex drinks he creates professionally.
    • Plans for future restaurant concepts and continuing to refine his ideal consulting client.

     

    Tim Wiggins

    Bangers Only

    Yellowbelly

    Lazy Tiger

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    Sponsors:

    Exit 11 Coffee

    Emberi Solutions

     

     

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    Matthew Shipp

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    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 21 Aug 2024 05:00:00 +0000 emberisolutions@gmail.com (Tim Wiggins) https://business-of-whats-next.simplecast.com/episodes/bangers-only-wZ4DA8s9 Key Highlights

    • Tim Wiggins' journey from the advertising world into opening successful bars and restaurants in St. Louis.
    • The challenges he faced in building consistency and training staff when first starting his businesses.
    • Approach to delegating responsibilities and empowering his management team to allow for growth.
    • The importance Wiggins places on hiring the right people based on personality and attitude, not just experience.
    • Transition into offering cocktail consulting services to help other businesses improve their bar programs.
    • Insights into trends Wiggins is seeing in the cocktail industry, like increased accessibility and transparency.
    • Personal cocktail preferences and how they differ from the more complex drinks he creates professionally.
    • Plans for future restaurant concepts and continuing to refine his ideal consulting client.

     

    Tim Wiggins

    Bangers Only

    Yellowbelly

    Lazy Tiger

    Instagram

    Facebook

     

    Sponsors:

    Exit 11 Coffee

    Emberi Solutions

     

     

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Empowering Teams in Hospitality: Tim Wiggins of Bangers Only on Leadership and Growth Tim Wiggins 00:56:16 In this interview with Tim Wiggins, we cover his journey in starting and growing multiple bar and restaurant businesses in St. Louis, as well as his cocktail consultancy firm Bangers Only. Wiggins discusses the challenges he faced in building consistency and training staff when first opening his restaurants, and how he learned to delegate more and empower his managers. He also shares insights on hiring the right people, focusing on personality over experience, and creating a positive work culture. In this interview with Tim Wiggins, we cover his journey in starting and growing multiple bar and restaurant businesses in St. Louis, as well as his cocktail consultancy firm Bangers Only. Wiggins discusses the challenges he faced in building consistency and training staff when first opening his restaurants, and how he learned to delegate more and empower his managers. He also shares insights on hiring the right people, focusing on personality over experience, and creating a positive work culture. st. louis, bar business, beverage industry, bar and restaurant management, staff management, scaling business, positive work culture, leadership and growth, hospitality entrepreneurship, cocktail consulting, yellowbelly, making bangers only, employee empowerment, lazy tiger, tim wiggins false full 47     7c71d462-7a4b-4d28-9bdf-c1e88f85f211 When businesses hide in the abstract.  

    Businesses, including corporations and startups, often "hide in the abstract" when setting goals and executing projects, leading to a lack of follow-through, communication, and accountability.

    Transparency and clarity are important for effective project management and execution. Companies like Apple and Whole Foods have taken different approaches to transparency, with both having benefits and drawbacks.

    To improve project management, businesses should:

    - Create actionable and specific mission statements that identify purpose and risks 

    - Establish clear leadership and accountability for tasks 

    - Set short-term, testable goals and refine based on learnings

     - Provide regular, timely updates on project progress to all stakeholders
     

    Sponsor:

    Goodman Coffee Roasters

     

     

     

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

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    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 7 Aug 2024 05:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/existing-in-the-abstract-rf5ObgkF  

    Businesses, including corporations and startups, often "hide in the abstract" when setting goals and executing projects, leading to a lack of follow-through, communication, and accountability.

    Transparency and clarity are important for effective project management and execution. Companies like Apple and Whole Foods have taken different approaches to transparency, with both having benefits and drawbacks.

    To improve project management, businesses should:

    - Create actionable and specific mission statements that identify purpose and risks 

    - Establish clear leadership and accountability for tasks 

    - Set short-term, testable goals and refine based on learnings

     - Provide regular, timely updates on project progress to all stakeholders
     

    Sponsor:

    Goodman Coffee Roasters

     

     

     

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

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    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     When businesses hide in the abstract. Matthew Shipp 00:16:56 In this episode, we discuss how businesses, including corporations and startups, often "hide in the abstract" when it comes to setting goals and executing projects. This leads to a lack of follow-through, communication, and accountability, which can have a detrimental impact on employees, customers, and other stakeholders. This episode provides examples of how businesses can improve their project management and execution, such as establishing clear leadership, setting short-term goals, and regularly reporting on progress. In this episode, we discuss how businesses, including corporations and startups, often "hide in the abstract" when it comes to setting goals and executing projects. This leads to a lack of follow-through, communication, and accountability, which can have a detrimental impact on employees, customers, and other stakeholders. This episode provides examples of how businesses can improve their project management and execution, such as establishing clear leadership, setting short-term goals, and regularly reporting on progress. project management, business success, goal-setting and execution, corporate culture, prioritizing projects and challenges, hide in the abstract, workshop minute false full 46     83fcc5b4-29ab-4808-8ca0-ce1d708c1e6c Exit 11 Coffee with Angela Garland: Balancing entrepreneurial vision with practical business ownership skills Show Notes

    • Angela and her husband Scott started a co-working space in 2015 and added a specialty coffee shop in 2016.
    • In 2018, they opened their first drive-thru coffee stand, which ended up being more successful than the co-working coffee shop.
    • They bootstrapped the business in the early days, keeping their corporate jobs and living conservatively for the first 18 months.
    • They tested their business idea by offering samples, leasing a property, and using savings to mitigate risks.
    • Over time, they expanded into roasting their own coffee beans and making their own syrups to improve efficiency and quality.
    • Exit 11 has grown to 8 drive-thru coffee locations and a co-working center, with plans to potentially franchise the model in the future.

    Lessons Learned

    • Understand your product and industry, even if it's not your passion - Angela wasn't a coffee connoisseur, but she and her husband loved coffee and were willing to learn.
    • Carefully manage finances and risks when starting a business - they kept their corporate jobs and lived conservatively in the early days to bootstrap the business.
    • Leverage your complementary skills and personality types - Angela and her husband balanced each other out in terms of being analytical vs. people-focused.
    • Focus on efficiency, quality, and customer service as you scale - they invested in their own coffee roasting and syrup-making to improve their offerings.
    • Be willing to adapt and pivot as needed - they shifted from a co-working coffee shop to a more successful drive-thru model.

     

    Exit 11 Coffee

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 31 Jul 2024 05:00:00 +0000 emberisolutions@gmail.com (Angela Garland) https://business-of-whats-next.simplecast.com/episodes/exit-11-coffee-qkOSiVQJ Show Notes

    • Angela and her husband Scott started a co-working space in 2015 and added a specialty coffee shop in 2016.
    • In 2018, they opened their first drive-thru coffee stand, which ended up being more successful than the co-working coffee shop.
    • They bootstrapped the business in the early days, keeping their corporate jobs and living conservatively for the first 18 months.
    • They tested their business idea by offering samples, leasing a property, and using savings to mitigate risks.
    • Over time, they expanded into roasting their own coffee beans and making their own syrups to improve efficiency and quality.
    • Exit 11 has grown to 8 drive-thru coffee locations and a co-working center, with plans to potentially franchise the model in the future.

    Lessons Learned

    • Understand your product and industry, even if it's not your passion - Angela wasn't a coffee connoisseur, but she and her husband loved coffee and were willing to learn.
    • Carefully manage finances and risks when starting a business - they kept their corporate jobs and lived conservatively in the early days to bootstrap the business.
    • Leverage your complementary skills and personality types - Angela and her husband balanced each other out in terms of being analytical vs. people-focused.
    • Focus on efficiency, quality, and customer service as you scale - they invested in their own coffee roasting and syrup-making to improve their offerings.
    • Be willing to adapt and pivot as needed - they shifted from a co-working coffee shop to a more successful drive-thru model.

     

    Exit 11 Coffee

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    Matthew Shipp

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    ]]>     Exit 11 Coffee with Angela Garland: Balancing entrepreneurial vision with practical business ownership skills Angela Garland 00:52:38 We sit down with Angela Garland, the CEO and co-founder of Exit 11, a coffee business in Washington, Missouri. She shares her entrepreneurial journey in starting a co-working space and drive-thru coffee business, the challenges and risks involved, her approach to coffee roasting and sourcing, and how she has scaled the business while maintaining a focus on customer service and community involvement. The interview also touches on Angela's management style, the importance of understanding personality types, and her plans for future growth and expansion. We sit down with Angela Garland, the CEO and co-founder of Exit 11, a coffee business in Washington, Missouri. She shares her entrepreneurial journey in starting a co-working space and drive-thru coffee business, the challenges and risks involved, her approach to coffee roasting and sourcing, and how she has scaled the business while maintaining a focus on customer service and community involvement. The interview also touches on Angela's management style, the importance of understanding personality types, and her plans for future growth and expansion. exit 11 coffee, co-working space and coffee shop, beverage industry, complementary personality types in business, scaling a small business, angela garland interview, taking action, coffee industry, entrepreneurial journey, bootstrapping a business, community involvement in small business false full 45     060da2f5-ec3f-4323-9b4d-d72fde4958cd Fanci Freez with Bill & Nick Hawes: Preserving legacy while innovating and expanding a historic brand. Key points of the interview:

    • History and evolution of Fanci Freez ice cream shop in Boise, Idaho, including origins in 1947 and current owners taking over in 2017
    • Challenges faced by the owners when they took over the business, such as dealing with seasonality and updating the outdated building
    • Owners' focus on improving the efficiency of the milkshake production process, including streamlining the workflow and adding new equipment
    • Decision to expand into consumer packaged goods (CPG) by developing a line of frozen milkshake products to sell in grocery stores
    • Process of transitioning the restaurant's milkshake recipe and branding into a shelf-stable CPG product, including overcoming challenges like keeping the milkshake fluid
    • Owners' vision for the future growth of the Fanci Freez brand, including the possibility of opening a third store location and continuing to explore new product lines and distribution channels

     

    Fanci Freez

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    ]]>     Wed, 24 Jul 2024 05:00:00 +0000 emberisolutions@gmail.com (Bill Hawes, Nick Hawes) https://business-of-whats-next.simplecast.com/episodes/fanci-freez-WbCzz0Jp Key points of the interview:

    • History and evolution of Fanci Freez ice cream shop in Boise, Idaho, including origins in 1947 and current owners taking over in 2017
    • Challenges faced by the owners when they took over the business, such as dealing with seasonality and updating the outdated building
    • Owners' focus on improving the efficiency of the milkshake production process, including streamlining the workflow and adding new equipment
    • Decision to expand into consumer packaged goods (CPG) by developing a line of frozen milkshake products to sell in grocery stores
    • Process of transitioning the restaurant's milkshake recipe and branding into a shelf-stable CPG product, including overcoming challenges like keeping the milkshake fluid
    • Owners' vision for the future growth of the Fanci Freez brand, including the possibility of opening a third store location and continuing to explore new product lines and distribution channels

     

    Fanci Freez

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    ]]>     Fanci Freez with Bill & Nick Hawes: Preserving legacy while innovating and expanding a historic brand. Bill Hawes, Nick Hawes 00:48:45 We sit down with the owners of Fanci Freez, a beloved ice cream shop in Boise, Idaho, and explore the challenges and opportunities of preserving the legacy of a historic brand while innovating and expanding the business. The discussion covers the shop's rich history, strategies for improving operational efficiency, the development of a successful consumer packaged goods product, and the entrepreneurs' vision for the future growth of the Fanci Freez brand. Through their insights, the interview provides valuable lessons for other small business owners seeking to balance tradition and progress in their own ventures. We sit down with the owners of Fanci Freez, a beloved ice cream shop in Boise, Idaho, and explore the challenges and opportunities of preserving the legacy of a historic brand while innovating and expanding the business. The discussion covers the shop's rich history, strategies for improving operational efficiency, the development of a successful consumer packaged goods product, and the entrepreneurs' vision for the future growth of the Fanci Freez brand. Through their insights, the interview provides valuable lessons for other small business owners seeking to balance tradition and progress in their own ventures. preserving legacy, fanci freez, milkshake products, consumer packaged goods (cpg), brand evolution, entrepreneurial journey, historic ice cream shop, streamlining operations, product development, business adaptation false full 44     bddf9adf-6f1b-433c-aa1c-41637f916be2 Drip City Coffee with Sean Terrell: Balancing quality, customer experience, and business growth in coffee Key discussion points:

    • Sean Terrell's background and inspiration for starting Drip City Coffee
    • The early challenges he faced in starting the coffee shop with no prior experience
    • How he sourced coffee beans and his approach to roasting
    • The unique blend of customers Drip City attracts and their coffee preferences
    • How Drip City uses technology to improve customer experience
    • The team meetings and collaborative culture at Drip City
    • Sean's biggest current challenges, including staffing and trusting his team
    • Drip City's plans for expansion and becoming a potential franchise
    • Advice for others looking to start their own coffee or beverage business

     

    Drip City Coffee

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    ]]>     Wed, 17 Jul 2024 05:00:00 +0000 emberisolutions@gmail.com (Sean Terrell) https://business-of-whats-next.simplecast.com/episodes/drip-city-coffee-_UNsOsUx Key discussion points:

    • Sean Terrell's background and inspiration for starting Drip City Coffee
    • The early challenges he faced in starting the coffee shop with no prior experience
    • How he sourced coffee beans and his approach to roasting
    • The unique blend of customers Drip City attracts and their coffee preferences
    • How Drip City uses technology to improve customer experience
    • The team meetings and collaborative culture at Drip City
    • Sean's biggest current challenges, including staffing and trusting his team
    • Drip City's plans for expansion and becoming a potential franchise
    • Advice for others looking to start their own coffee or beverage business

     

    Drip City Coffee

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    ]]>     Drip City Coffee with Sean Terrell: Balancing quality, customer experience, and business growth in coffee Sean Terrell 00:43:53 We sit down with Sean Terrell, the founder of Drip City Coffee in Tulsa, Oklahoma, covers the journey of starting a specialty coffee shop with no prior experience in the industry. Sean discusses the key challenges he faced, such as finding the right location and building a unique brand identity. He also talks about his approach to sourcing coffee beans, investing in technology to improve customer experience, and building a strong team culture through collaborative meetings. The interview provides insights into the strategies and mindset required to succeed in the competitive coffee shop business. We sit down with Sean Terrell, the founder of Drip City Coffee in Tulsa, Oklahoma, covers the journey of starting a specialty coffee shop with no prior experience in the industry. Sean discusses the key challenges he faced, such as finding the right location and building a unique brand identity. He also talks about his approach to sourcing coffee beans, investing in technology to improve customer experience, and building a strong team culture through collaborative meetings. The interview provides insights into the strategies and mindset required to succeed in the competitive coffee shop business. improving customer experience, building a collaborative coffee shop team, beverage industry, sean terrell, specialty coffee shop challenges, starting a coffee shop, drip city coffee, automated pour-over coffee, unique coffee shop branding, coffee industry innovation false full 43     044b046b-3731-446b-9896-8c7755e66db8 Goodman Coffee with Ian Goodman: Bridging Cultures and Overcoming Challenges in Specialty Coffee Key talking points:

    • Ian's journey into the specialty coffee industry, from learning about coffee in high school to starting his own coffee shop and roastery
    • The challenges of educating customers on specialty coffee in the 1990s versus today's more knowledgeable coffee culture
    • Goodman Coffee's focus on sourcing high-quality single-origin beans and roasting to highlight the work of the farmers
    • Ian's efforts to support coffee farmers, including documenting their stories and helping them improve their operations
    • Trends in the coffee industry, such as innovations in processing and the rise of cold brew
    • Advice for aspiring coffee shop owners on the importance of education and representing coffee well

     

    Goodman Coffee Roasters

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    ]]>     Wed, 10 Jul 2024 05:00:00 +0000 emberisolutions@gmail.com (Ian Goodman) https://business-of-whats-next.simplecast.com/episodes/goodman-coffee-5L4X8yI0 Key talking points:

    • Ian's journey into the specialty coffee industry, from learning about coffee in high school to starting his own coffee shop and roastery
    • The challenges of educating customers on specialty coffee in the 1990s versus today's more knowledgeable coffee culture
    • Goodman Coffee's focus on sourcing high-quality single-origin beans and roasting to highlight the work of the farmers
    • Ian's efforts to support coffee farmers, including documenting their stories and helping them improve their operations
    • Trends in the coffee industry, such as innovations in processing and the rise of cold brew
    • Advice for aspiring coffee shop owners on the importance of education and representing coffee well

     

    Goodman Coffee Roasters

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    ]]>     Goodman Coffee with Ian Goodman: Bridging Cultures and Overcoming Challenges in Specialty Coffee Ian Goodman 00:47:54 We talk with Ian Goodman, the founder of Goodman Coffee, a specialty coffee shop and roastery in Chattanooga, Tennessee. Ian has been roasting and sharing his craft since 1996, and he shares his journey into the coffee industry, the challenges he's faced, and the unique approach he takes to sourcing, roasting, and promoting specialty coffee. The interview covers a range of topics, from Ian's early experiences learning about coffee to the current trends and innovations in the industry, as well as his efforts to support and highlight the work of coffee farmers. We talk with Ian Goodman, the founder of Goodman Coffee, a specialty coffee shop and roastery in Chattanooga, Tennessee. Ian has been roasting and sharing his craft since 1996, and he shares his journey into the coffee industry, the challenges he's faced, and the unique approach he takes to sourcing, roasting, and promoting specialty coffee. The interview covers a range of topics, from Ian's early experiences learning about coffee to the current trends and innovations in the industry, as well as his efforts to support and highlight the work of coffee farmers. bridging coffee cultures, coffee culture evolution, ian goodman interview, coffee education challenges, beverage industry, coffee processing, brazilian coffee, goodman coffee roastery, specialty coffee industry, sustainable coffee practices, coffee farmer support false full 42     5adbcba6-01ac-47cd-995c-a2f8daed11ed Milk Barn Creamery with Trevor Rose: Transforming tradition into success through business strategy and family dedication. Key Takeaways:

    Historical Transition: The Rose family transitioned their dairy farm from commercial dairy farming to direct-to-consumer raw milk sales following changes in state laws that allowed for such sales.

    Overcoming Initial Challenges: Trevor discussed the initial financial challenges of running a small-scale dairy farm and how they leveraged e-commerce and remote pickup locations to increase their customer base and visibility.

    Product Diversification: The introduction of artisan cheeses and ice cream significantly boosted the profitability and customer base of Milk Barn Creamery. Hiring a cheesemonger and winning the Best in State award for their ice cream were pivotal moments.

    Family and Community Involvement: The strong involvement of family members in the business and the support from the local community played a crucial role in their success. The ice cream shop, in particular, became a social hub for the community.

    Marketing Strategies: Effective use of social media, managed by Trevor's wife McKinley, helped grow their business by highlighting the farm's story and products.

    Future Vision: Milk Barn Creamery's ambitious plans for expansion include exploring wholesale opportunities for their cheese and creating a unique agro-tourism experience that blends tradition with innovation.

    Lessons Learned: Trevor emphasized the importance of passion and hard work in building and sustaining a successful business and the value of staying true to their roots while innovating.

     

    Milk Barn Creamery

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    ]]>     Wed, 3 Jul 2024 05:00:00 +0000 emberisolutions@gmail.com (Trevor Rose) https://business-of-whats-next.simplecast.com/episodes/milk-barn-creamery-EUvKcg8I Key Takeaways:

    Historical Transition: The Rose family transitioned their dairy farm from commercial dairy farming to direct-to-consumer raw milk sales following changes in state laws that allowed for such sales.

    Overcoming Initial Challenges: Trevor discussed the initial financial challenges of running a small-scale dairy farm and how they leveraged e-commerce and remote pickup locations to increase their customer base and visibility.

    Product Diversification: The introduction of artisan cheeses and ice cream significantly boosted the profitability and customer base of Milk Barn Creamery. Hiring a cheesemonger and winning the Best in State award for their ice cream were pivotal moments.

    Family and Community Involvement: The strong involvement of family members in the business and the support from the local community played a crucial role in their success. The ice cream shop, in particular, became a social hub for the community.

    Marketing Strategies: Effective use of social media, managed by Trevor's wife McKinley, helped grow their business by highlighting the farm's story and products.

    Future Vision: Milk Barn Creamery's ambitious plans for expansion include exploring wholesale opportunities for their cheese and creating a unique agro-tourism experience that blends tradition with innovation.

    Lessons Learned: Trevor emphasized the importance of passion and hard work in building and sustaining a successful business and the value of staying true to their roots while innovating.

     

    Milk Barn Creamery

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    ]]>     Milk Barn Creamery with Trevor Rose: Transforming tradition into success through business strategy and family dedication. Trevor Rose 00:54:05 In this episode, we talk to Trevor Rose, the general manager of Milk Barn Creamery in Morgan, Utah. Trevor shares the fascinating history of his family's five-generation dairy farm and how they transitioned to selling raw milk and other dairy products directly to consumers. He discusses the challenges of running a small farm business, their unique dairy farming practices, and the growth of their cheese and ice cream production. Trevor also highlights their marketing strategies, including the importance of social media and e-commerce, as well as the close-knit family dynamic that drives their business. This episode provides valuable insights for anyone interested in the journey of a family-owned dairy farm and creamery. In this episode, we talk to Trevor Rose, the general manager of Milk Barn Creamery in Morgan, Utah. Trevor shares the fascinating history of his family's five-generation dairy farm and how they transitioned to selling raw milk and other dairy products directly to consumers. He discusses the challenges of running a small farm business, their unique dairy farming practices, and the growth of their cheese and ice cream production. Trevor also highlights their marketing strategies, including the importance of social media and e-commerce, as well as the close-knit family dynamic that drives their business. This episode provides valuable insights for anyone interested in the journey of a family-owned dairy farm and creamery. beverage industry, business strategy, raw milk sales, dairy industry innovation, award-winning ice cream, product diversification, trevor rose, milk barn creamery, artisan cheese production, dairy farm transformation, agro-tourism experience false full 41     a2ae973e-f339-406e-9be6-e525c6a92d33 Beyond the Customer Journey: Improve your systems by digging deeper into your customer journey. The key points from the episode are:

    Going beyond a customer journey map to map out internal processes and systems can reveal bottlenecks and inefficiencies

    Over time, small workarounds and tweaks can become incorporated inefficiencies that waste time and money

    Visualizing the full customer experience process allows owners to see how customers, employees, and systems interact at each step

    Mapping the process and getting staff input ensures the mapping is accurate and gives employees ownership over improvements

    This process can identify quick fixes, projects, and areas for streamlining to enhance both the customer and employee experience

     

     

     

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    ]]>     Wed, 26 Jun 2024 05:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/beyond-the-customer-journey-65oMCovt The key points from the episode are:

    Going beyond a customer journey map to map out internal processes and systems can reveal bottlenecks and inefficiencies

    Over time, small workarounds and tweaks can become incorporated inefficiencies that waste time and money

    Visualizing the full customer experience process allows owners to see how customers, employees, and systems interact at each step

    Mapping the process and getting staff input ensures the mapping is accurate and gives employees ownership over improvements

    This process can identify quick fixes, projects, and areas for streamlining to enhance both the customer and employee experience

     

     

     

    Connect with the Host
    Matthew Shipp

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Beyond the Customer Journey: Improve your systems by digging deeper into your customer journey. Matthew Shipp 00:09:58 This episode of the Workshop Minute discusses how business owners can identify bottlenecks in their services by going beyond a traditional customer journey map. Matthew Shipp explains that mapping out the full customer experience process, including internal systems and employee roles, can reveal inefficiencies. He recommends visually mapping these interactions and involving staff for feedback to optimize processes and improve both the customer and employee experience. This episode of the Workshop Minute discusses how business owners can identify bottlenecks in their services by going beyond a traditional customer journey map. Matthew Shipp explains that mapping out the full customer experience process, including internal systems and employee roles, can reveal inefficiencies. He recommends visually mapping these interactions and involving staff for feedback to optimize processes and improve both the customer and employee experience. service design, process mapping for business, visual mapping, visualizing business processes, improving employee experience, emberi solutions, involving staff for process improvement, uncovering inefficiencies, identifying bottlenecks, workshop minute, optimizing internal systems false full 40     0cee8fb0-1b1d-42f9-a69c-a3855a7c7c03 Crooked Creek Winery with Shannon Cooney: Building community and quality wine. Key Points:

    Shannon discusses how he and his wife became interested in winemaking through visits to California vineyards and eventually purchased a small winery in Illinois

    He talks about the challenges of learning winemaking and establishing quality wines in a young Illinois wine region

    Shannon sources grapes locally and discusses partnerships with grape growers in Southern Illinois

    He shares the journey of experimenting with wines and developing signature varieties like the rosé

    Education of customers through tastings and expanding palates

    Two locations for the winery business are described, providing different experiences

    Challenges of scaling production and distribution as a small, local winery 

    Shannon's efforts to develop downtown Centralia, Illinois through real estate and attracting businesses

    He talks about mentoring local high school students through an entrepreneurship program

     

    Shannon Cooney

    Crooked Creek Winery

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 19 Jun 2024 05:00:00 +0000 emberisolutions@gmail.com (Shannon Cooney) https://business-of-whats-next.simplecast.com/episodes/crooked-creek-winery-JIvPCsPk Key Points:

    Shannon discusses how he and his wife became interested in winemaking through visits to California vineyards and eventually purchased a small winery in Illinois

    He talks about the challenges of learning winemaking and establishing quality wines in a young Illinois wine region

    Shannon sources grapes locally and discusses partnerships with grape growers in Southern Illinois

    He shares the journey of experimenting with wines and developing signature varieties like the rosé

    Education of customers through tastings and expanding palates

    Two locations for the winery business are described, providing different experiences

    Challenges of scaling production and distribution as a small, local winery 

    Shannon's efforts to develop downtown Centralia, Illinois through real estate and attracting businesses

    He talks about mentoring local high school students through an entrepreneurship program

     

    Shannon Cooney

    Crooked Creek Winery

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Crooked Creek Winery with Shannon Cooney: Building community and quality wine. Shannon Cooney 00:49:18 In the episode, we talk with Shannon Cooney, the owner and winemaker of Crooked Creek Winery in Centralia, Illinois. Shannon shares the story of how he and his wife became interested in winemaking through visits to vineyards in California. They eventually decided to purchase a small winery in Illinois. Shannon discusses his journey of learning winemaking and establishing the quality of wines produced in Illinois. He highlights successes like their signature rosé and the challenges of scaling a small, local winery business. Shannon also shares his passion for growing the professional community in Centralia by supporting the creation of more lively spaces like a brewery, boutiques, and restaurants to attract entrepreneurs and retain local talent. In the episode, we talk with Shannon Cooney, the owner and winemaker of Crooked Creek Winery in Centralia, Illinois. Shannon shares the story of how he and his wife became interested in winemaking through visits to vineyards in California. They eventually decided to purchase a small winery in Illinois. Shannon discusses his journey of learning winemaking and establishing the quality of wines produced in Illinois. He highlights successes like their signature rosé and the challenges of scaling a small, local winery business. Shannon also shares his passion for growing the professional community in Centralia by supporting the creation of more lively spaces like a brewery, boutiques, and restaurants to attract entrepreneurs and retain local talent. beverage industry, winemaking challenges, rosé wine, community growth, centralia, entrepreneurial initiatives, crooked creek winery, shannon cooney, illinois wine, midwest winemaking, chambourcin grape, downtown revitalization, illinois false full 39     5d0d113a-5ac2-4672-b1e6-7d9226d626fb Prime Coffee Company & Upshot coffee: With Junior Silva and Conor VanBuskirk - Stronger roaster-grower relationships help small coffee farms thrive. Key Points:

    • Junior Silva started Prime Coffee Company to get a better price for his family's farm in Brazil by connecting to specialty coffee markets.
    • Connor helped Junior understand coffee scoring, pricing, and identifying potential buyers to establish trust and sell his green coffee.
    • Small farms face challenges like pressure to sell quickly and lack of knowledge about fair prices.
    • Specialty roasters can help farms by connecting them directly to buyers and paying higher specialty prices.
    • Events like coffee tastings help promote individual farms and cultures while supporting the farmers financially.
    • Direct relationships between roasters and farms through visits and multi-year contracts benefit both parties.
    • Knowledge sharing between farms and roasters, like processing experiments, improves quality and opportunities for both.

     

    Junior Silva

    Prime Coffee Company

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    Conor VanBuskirk

    Upshot Coffee

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    ]]>     Wed, 12 Jun 2024 05:00:00 +0000 emberisolutions@gmail.com (Junior Silva, Conor VanBuskirk) https://business-of-whats-next.simplecast.com/episodes/prime-coffee-company-fXfq3dFV Key Points:

    • Junior Silva started Prime Coffee Company to get a better price for his family's farm in Brazil by connecting to specialty coffee markets.
    • Connor helped Junior understand coffee scoring, pricing, and identifying potential buyers to establish trust and sell his green coffee.
    • Small farms face challenges like pressure to sell quickly and lack of knowledge about fair prices.
    • Specialty roasters can help farms by connecting them directly to buyers and paying higher specialty prices.
    • Events like coffee tastings help promote individual farms and cultures while supporting the farmers financially.
    • Direct relationships between roasters and farms through visits and multi-year contracts benefit both parties.
    • Knowledge sharing between farms and roasters, like processing experiments, improves quality and opportunities for both.

     

    Junior Silva

    Prime Coffee Company

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    Conor VanBuskirk

    Upshot Coffee

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    ]]>     Prime Coffee Company & Upshot coffee: With Junior Silva and Conor VanBuskirk - Stronger roaster-grower relationships help small coffee farms thrive. Junior Silva, Conor VanBuskirk 00:45:38 In this episode we talk with Junior Silva, the co-founder of Prime Coffee Company, and Connor VanBuskirk, the founder of Upshot Coffee. They discussed the relationship between Junior’s family's coffee farm in Brazil and Upshot Coffee. Junior explained how he started working with specialty coffee to get a better price for his father's farm. Connor helped Junior understand how to score and market his coffee. They talked about the challenges small farms face and how specialty roasters can help by connecting farms to buyers and paying higher prices for unique, high-quality coffee. In this episode we talk with Junior Silva, the co-founder of Prime Coffee Company, and Connor VanBuskirk, the founder of Upshot Coffee. They discussed the relationship between Junior’s family's coffee farm in Brazil and Upshot Coffee. Junior explained how he started working with specialty coffee to get a better price for his father's farm. Connor helped Junior understand how to score and market his coffee. They talked about the challenges small farms face and how specialty roasters can help by connecting farms to buyers and paying higher prices for unique, high-quality coffee. small-scale coffee farms, coffee roasters, coffee community impact, beverage industry, farmer-roaster relationships, brazilian coffee, prime coffee company, upshot coffee, coffee farmers, specialty coffee false full 38     64eb14eb-b2e4-48f2-8870-6f7499411b12 Ross Street Roasting with Brian Gumm: Build and Scale: Focus on Growth, Not the Grind. Key Insights:

    • Hire professionals like an accountant early on to handle finances rather than trying to do it yourself.  
    • Develop close relationships with suppliers for high-quality, unique coffee sourcing.
    • Meet customers where they are by offering a variety of roast styles and blends.  
    • Use loyalty programs and subscriptions to incentivize repeat direct-to-consumer sales.
    • Physical location can necessitate an e-commerce focus from the beginning.  
    • Distancing from daily operations allows focus on scaling through commercial sales and business growth.
    • Transparent, regular communication is important for remote management success.
    • Appreciate the full spectrum of coffee quality through different experiences.

     

    Brian Gumm

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    Ross Street Roasting

    Promotion:  Use  "Nicaragua 20 off" for listeners to get 20% off the single-origin Nicaraguan coffee from the website.

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    ]]>     Wed, 5 Jun 2024 05:00:00 +0000 emberisolutions@gmail.com (Brian Gumm) https://business-of-whats-next.simplecast.com/episodes/ross-street-roasting-pYIDweGF Key Insights:

    • Hire professionals like an accountant early on to handle finances rather than trying to do it yourself.  
    • Develop close relationships with suppliers for high-quality, unique coffee sourcing.
    • Meet customers where they are by offering a variety of roast styles and blends.  
    • Use loyalty programs and subscriptions to incentivize repeat direct-to-consumer sales.
    • Physical location can necessitate an e-commerce focus from the beginning.  
    • Distancing from daily operations allows focus on scaling through commercial sales and business growth.
    • Transparent, regular communication is important for remote management success.
    • Appreciate the full spectrum of coffee quality through different experiences.

     

    Brian Gumm

    LinkedIn

    Facebook

    Ross Street Roasting

    Promotion:  Use  "Nicaragua 20 off" for listeners to get 20% off the single-origin Nicaraguan coffee from the website.

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Ross Street Roasting with Brian Gumm: Build and Scale: Focus on Growth, Not the Grind. Brian Gumm 00:55:49 In this episode, we talk with Brian Gum, founder and owner of Ross Street Roasting, a specialty coffee roasting business based in Iowa. Brian discusses how he started Ross Street Roasting as a hobby and side business before growing it into a successful independent operation over nine years. He shares insights into sourcing high-quality coffee beans through close relationships with producers, uniquely roasting each coffee to develop distinctive blends, and engaging customers through e-commerce and loyalty programs. Brian also explores the challenges of scaling operations, commercial sales, and managing a growing business while physically distancing from day-to-day operations. The interview provides lessons for coffee entrepreneurs on building a specialty coffee brand from the ground up. In this episode, we talk with Brian Gum, founder and owner of Ross Street Roasting, a specialty coffee roasting business based in Iowa. Brian discusses how he started Ross Street Roasting as a hobby and side business before growing it into a successful independent operation over nine years. He shares insights into sourcing high-quality coffee beans through close relationships with producers, uniquely roasting each coffee to develop distinctive blends, and engaging customers through e-commerce and loyalty programs. Brian also explores the challenges of scaling operations, commercial sales, and managing a growing business while physically distancing from day-to-day operations. The interview provides lessons for coffee entrepreneurs on building a specialty coffee brand from the ground up. brian gumm interview, beverage industry, coffee industry insights, strategic business development, ross street roasting, scaling operations, e-commerce success, delegation in business, leadership in small business false full 37     7cdd28f1-62f8-40f2-a481-25244c1ca74f Sword Performance with Robyn Zlotkin -- Growing a Hydration Solution Business for Industrial Worker Needs. Key takeaways

    - Robyn joined Sword Performance after being introduced to the product as the first industrial customer, realizing the need for proper hydration in that sector

    - As CEO she helped scale the business and manage cash flow challenges faced by startups

    - Sword Performance formulates their drinks with minimal ingredients to be absorbed quickly without extra additives

    - Their products have a unique "taste adaptive" feature where flavor changes based on user's activity level and sweat rate

    - Robin focuses on marketing to business customers like utilities and manufacturing through distribution partners

    - She aims to double business annually by expanding internationally to Australia and the Middle East

    - Robyn emphasizes lessons learned around prioritizing profitability, cash flow, and keeping offerings simple

     

    Robyn Zlotkin

    Sword Performance Drinks

    Try Sword Performance

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    ]]>     Wed, 29 May 2024 05:00:00 +0000 emberisolutions@gmail.com (Robyn Zlotkin) https://business-of-whats-next.simplecast.com/episodes/sword-performance-H1Y3X8Je Key takeaways

    - Robyn joined Sword Performance after being introduced to the product as the first industrial customer, realizing the need for proper hydration in that sector

    - As CEO she helped scale the business and manage cash flow challenges faced by startups

    - Sword Performance formulates their drinks with minimal ingredients to be absorbed quickly without extra additives

    - Their products have a unique "taste adaptive" feature where flavor changes based on user's activity level and sweat rate

    - Robin focuses on marketing to business customers like utilities and manufacturing through distribution partners

    - She aims to double business annually by expanding internationally to Australia and the Middle East

    - Robyn emphasizes lessons learned around prioritizing profitability, cash flow, and keeping offerings simple

     

    Robyn Zlotkin

    Sword Performance Drinks

    Try Sword Performance

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    ]]>     Sword Performance with Robyn Zlotkin -- Growing a Hydration Solution Business for Industrial Worker Needs. Robyn Zlotkin 00:34:15 In this episode of Harvest to Pour we interview Robyn Zlotkin, CEO of Sword Performance, a company specializing in healthy hydration products designed to combat heat stress. Robyn explains that Soar Performance’s products Sword and Shield, are all-natural, free of preservatives, and optimized for efficient absorption. She highlights the product's origins in aiding cancer patients and its current application in industrial settings to prevent heat stress among workers. Robyn shares her journey from being a customer to becoming the CEO, the challenges of scaling a startup, and the company’s strategic focus on the industrial market. She also discusses the unique taste-adaptive feature of their product and the importance of maintaining a streamlined product line to ensure quality and consistency. In this episode of Harvest to Pour we interview Robyn Zlotkin, CEO of Sword Performance, a company specializing in healthy hydration products designed to combat heat stress. Robyn explains that Soar Performance’s products Sword and Shield, are all-natural, free of preservatives, and optimized for efficient absorption. She highlights the product's origins in aiding cancer patients and its current application in industrial settings to prevent heat stress among workers. Robyn shares her journey from being a customer to becoming the CEO, the challenges of scaling a startup, and the company’s strategic focus on the industrial market. She also discusses the unique taste-adaptive feature of their product and the importance of maintaining a streamlined product line to ensure quality and consistency. sword performance, hydration for industrial workers, business growth in hydration industry, beverage industry, innovative hydration solutions, business growth strategies, industrial hydration solutions, scaling a hydration business, managing cash flow, healthy hydration products, robyn zlotkin inerview, overcoming business challenges false full 36     413d3b93-6fa2-4088-b4b1-affa2083aaf0 Mean Mule Distilling Co. with Tyler Gloe: Navigating growth and sourcing changes at a craft spirits producer Key Takeaways:
     

    • Transitioning sourcing away from blue agave nectar to locally grown agave varieties as the market and availability changes.
    • Challenges of whole plant distillation including labor intensity and costs, but benefits of full process control.
    • Using handmade stills tailored only for agave and developing proprietary yeast strains.
    • Overcoming operational challenges through extensive trial and error experimentation.
    • Open communication between family owners to honestly discuss successes and problems.
    • Navigating potential relocation challenges from a new stadium development near their distillery.
    • Advice to aspiring distillers: thoroughly research, find mentors, and collaborate in the growing industry.

    Tyler Gloe

    Mean Mule Distilling Co.

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    ]]>     Wed, 22 May 2024 05:00:00 +0000 emberisolutions@gmail.com (Tyler Gloe) https://business-of-whats-next.simplecast.com/episodes/mean-mule-distilling-co-diEkrAU1 Key Takeaways:
     

    • Transitioning sourcing away from blue agave nectar to locally grown agave varieties as the market and availability changes.
    • Challenges of whole plant distillation including labor intensity and costs, but benefits of full process control.
    • Using handmade stills tailored only for agave and developing proprietary yeast strains.
    • Overcoming operational challenges through extensive trial and error experimentation.
    • Open communication between family owners to honestly discuss successes and problems.
    • Navigating potential relocation challenges from a new stadium development near their distillery.
    • Advice to aspiring distillers: thoroughly research, find mentors, and collaborate in the growing industry.

    Tyler Gloe

    Mean Mule Distilling Co.

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Mean Mule Distilling Co. with Tyler Gloe: Navigating growth and sourcing changes at a craft spirits producer Tyler Gloe 00:40:32 This interview features Tyler Gloe, the head distiller and co-owner of Mean Mule Distilling Co. in Kansas City, Missouri. Mean Mule Distilling produces American Agave spirits, going against the typical bourbon and whiskey offerings found locally. Tyler discusses the challenges of starting the distillery and marketing an unfamiliar product. He also shares details about their unique production process using handmade stills and wild yeast strains. Tyler provides insights into overcoming operational hurdles and adapting to changes in the agave market. This interview features Tyler Gloe, the head distiller and co-owner of Mean Mule Distilling Co. in Kansas City, Missouri. Mean Mule Distilling produces American Agave spirits, going against the typical bourbon and whiskey offerings found locally. Tyler discusses the challenges of starting the distillery and marketing an unfamiliar product. He also shares details about their unique production process using handmade stills and wild yeast strains. Tyler provides insights into overcoming operational hurdles and adapting to changes in the agave market. craft distilling challenges, tyler gloe interview, family-run distillery, american agave spirits, unique agave spirits, kansas city distillery, mean mule distilling false full 35     1da5a55f-a105-4b56-8347-71df577c04da Chris Hunter co-fouonder of Koia and Four Loko: Lessons in building successful beverage brands from concept to expansion Key points and takeaways from the interview include:
    - Chris Hunter's entrepreneurial journey starting beverage companies and investing in better-for-you options
    - The importance of product quality, unique branding, and awareness/trial for beverage success 
    - Strategies for in-store marketing and distribution to drive velocity
    - Sourcing unique ingredients and focusing on flavors to stand out
    - Setting goals and projections while allowing flexibility for changes
    - Expanding a brand beyond its initial category/channel for more growth
    - Emerging trends in better-for-you, alternative alcohol, and functional beverages
    - The challenges of starting a beverage company and need for passion/perseverance
    - Learning from failures/mistakes and iterating products based on feedback

     

    Chris Hunter

    Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity

    Koia - Plant-Based Protein Shakes

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    ]]>     Wed, 15 May 2024 05:00:00 +0000 emberisolutions@gmail.com (Chris Hunter) https://business-of-whats-next.simplecast.com/episodes/chris-hunter-koia-OnrI8aaA Key points and takeaways from the interview include:
    - Chris Hunter's entrepreneurial journey starting beverage companies and investing in better-for-you options
    - The importance of product quality, unique branding, and awareness/trial for beverage success 
    - Strategies for in-store marketing and distribution to drive velocity
    - Sourcing unique ingredients and focusing on flavors to stand out
    - Setting goals and projections while allowing flexibility for changes
    - Expanding a brand beyond its initial category/channel for more growth
    - Emerging trends in better-for-you, alternative alcohol, and functional beverages
    - The challenges of starting a beverage company and need for passion/perseverance
    - Learning from failures/mistakes and iterating products based on feedback

     

    Chris Hunter

    Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity

    Koia - Plant-Based Protein Shakes

    Drink Koia HERE

     

     

     

    Connect with the Host
    Matthew Shipp

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Chris Hunter co-fouonder of Koia and Four Loko: Lessons in building successful beverage brands from concept to expansion Chris Hunter 00:39:21 In this episode we have an insightful discussion with Chris Hunter, the co-founder of beverage brands like Four Loko and Koia. As a serial entrepreneur in the beverage industry, Hunter shares the story of his journey—from getting his start in alcohol distribution to investing in and scaling up better-for-you options. He discusses pioneering products like Four Loko and Not Your Father's Root Beer, before pivoting to plant-based protein with the company Koia. Hunter offers valuable lessons on product development, marketing strategies, and navigating a competitive industry. Listeners will gain entrepreneurial insights as well as learn about emerging trends in beverages from this interview with a proven innovator. In this episode we have an insightful discussion with Chris Hunter, the co-founder of beverage brands like Four Loko and Koia. As a serial entrepreneur in the beverage industry, Hunter shares the story of his journey—from getting his start in alcohol distribution to investing in and scaling up better-for-you options. He discusses pioneering products like Four Loko and Not Your Father's Root Beer, before pivoting to plant-based protein with the company Koia. Hunter offers valuable lessons on product development, marketing strategies, and navigating a competitive industry. Listeners will gain entrepreneurial insights as well as learn about emerging trends in beverages from this interview with a proven innovator. innovative beverage products, koia plant-based drinks, beverage market strategies, beverage industry, entrepreneurial success in beverages, chris hunter interview, beverage brand development, blackout punch, health-conscious beverage trends false full 34     630da034-8f13-413e-9c93-4a624d5efbc7 The Rack House Kitchen Wine Whisky with John Hamilton and Josh French - Customer and Staff Insights: Driving Business Transformation Some key points from the interview include:

    The Rack House evolved from a winery to a full restaurant based on customer feedback, adding more food and drink options over time.

    They improved their menu and service by listening to staff and customer feedback and making quick changes based on that input.

    They collaborate with local producers to source unique beverages and do barrel aging projects that support other local businesses.

    Their focus is on maintaining a personalized experience for customers while continuing to grow organically through word of mouth.

    Staffing challenges during COVID-19 impacted them but they are working to retain staff and customers.

    Lessons Learned:

    Listening to customer and staff feedback is important for continuously improving a business over time. The Rack House evolved their menu, service, and offerings based on input.

    Adapting quickly to feedback by implementing changes helps build customer confidence and buy-in.

    Collaborating with the local community, like breweries and coffee shops, can lead to unique products and support other businesses.

    Maintaining a personal touch, like knowing regular customers, helps build loyalty and word-of-mouth marketing.

    Balancing growth with keeping consistency and the local community feel is important.

     

    The Rack House Kitchen Wine Whiskey 

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    ]]>     Wed, 8 May 2024 05:00:00 +0000 emberisolutions@gmail.com (John Hamilton, Josh French) https://business-of-whats-next.simplecast.com/episodes/the-rack-house-kitchen-wine-whisky-otXIy2Zv Some key points from the interview include:

    The Rack House evolved from a winery to a full restaurant based on customer feedback, adding more food and drink options over time.

    They improved their menu and service by listening to staff and customer feedback and making quick changes based on that input.

    They collaborate with local producers to source unique beverages and do barrel aging projects that support other local businesses.

    Their focus is on maintaining a personalized experience for customers while continuing to grow organically through word of mouth.

    Staffing challenges during COVID-19 impacted them but they are working to retain staff and customers.

    Lessons Learned:

    Listening to customer and staff feedback is important for continuously improving a business over time. The Rack House evolved their menu, service, and offerings based on input.

    Adapting quickly to feedback by implementing changes helps build customer confidence and buy-in.

    Collaborating with the local community, like breweries and coffee shops, can lead to unique products and support other businesses.

    Maintaining a personal touch, like knowing regular customers, helps build loyalty and word-of-mouth marketing.

    Balancing growth with keeping consistency and the local community feel is important.

     

    The Rack House Kitchen Wine Whiskey 

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    ]]>     The Rack House Kitchen Wine Whisky with John Hamilton and Josh French - Customer and Staff Insights: Driving Business Transformation John Hamilton, Josh French 00:39:33 In this episode we talk with John Hamilton and Josh French from the Rack House Kitchen Wine Whiskey in Cottleville, Missouri. Known for its impressive whiskey and wine collections and a versatile menu, the Rack House also features a patio, banquet room, and cigar lounge, making it a cornerstone of the community. The conversation explores the venue's evolution from a simple winery to a dynamic full-service restaurant, driven by keen responsiveness to customer and staff feedback. This adaptability has led to menu expansions and significant enhancements to the venue. The episode also touches on their popular wine and whisky clubs and partnerships with local breweries and suppliers, emphasizing their commitment to local growth. Wrapping up, the discussion tackles the challenges of marketing and maintaining a standout dining experience in a competitive industry, underscoring the critical role of continuous innovation and active listening in business success. In this episode we talk with John Hamilton and Josh French from the Rack House Kitchen Wine Whiskey in Cottleville, Missouri. Known for its impressive whiskey and wine collections and a versatile menu, the Rack House also features a patio, banquet room, and cigar lounge, making it a cornerstone of the community. The conversation explores the venue's evolution from a simple winery to a dynamic full-service restaurant, driven by keen responsiveness to customer and staff feedback. This adaptability has led to menu expansions and significant enhancements to the venue. The episode also touches on their popular wine and whisky clubs and partnerships with local breweries and suppliers, emphasizing their commitment to local growth. Wrapping up, the discussion tackles the challenges of marketing and maintaining a standout dining experience in a competitive industry, underscoring the critical role of continuous innovation and active listening in business success. hospitality industry trends, beverage industry, the rack house kww, listening to customers and employees, community-driven business model, business adaptability, missouri, resturant, ustomer-centric business models, evolving business practices false full 33     41097af9-a75f-4d17-89e8-56545174213e At the Speed of Facilitation - When to lead and when to facilitate for better team outcomes. Key Takeaways:

     

    - Facilitators can enhance team decision-making and problem-solving by guiding discussions and ensuring all voices are heard. 

    - It's important to understand when to take a leadership role and when to step back and facilitate to empower the team and gain different perspectives.

    - Facilitating meetings allows leaders to observe team dynamics and understand members' strengths and weaknesses.

    - Setting clear roles for the leader and facilitator helps meetings run smoothly and achieve desired outcomes.

    -How a leader and facilitator can work together to get the best results from your team and your business. 

     

    Book a Call

    Book a call to learn more about being a facilitator, or have me design and run your next innovation session or meeting so you can get more done in less time.  
     

     

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    ]]>     Thu, 2 May 2024 05:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/at-the-speed-of-facilitation-HRtIuCTY Key Takeaways:

     

    - Facilitators can enhance team decision-making and problem-solving by guiding discussions and ensuring all voices are heard. 

    - It's important to understand when to take a leadership role and when to step back and facilitate to empower the team and gain different perspectives.

    - Facilitating meetings allows leaders to observe team dynamics and understand members' strengths and weaknesses.

    - Setting clear roles for the leader and facilitator helps meetings run smoothly and achieve desired outcomes.

    -How a leader and facilitator can work together to get the best results from your team and your business. 

     

    Book a Call

    Book a call to learn more about being a facilitator, or have me design and run your next innovation session or meeting so you can get more done in less time.  
     

     

    Connect with the Host
    Matthew Shipp

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     At the Speed of Facilitation - When to lead and when to facilitate for better team outcomes. Matthew Shipp 00:12:37 In this workshop minute, Matthew discusses the importance of facilitation skills for business teams. He talks about when leaders should take on a facilitator role and its benefits, as well as guidance on distinguishing the roles of leaders and facilitators to maximize participation and keep meetings on track. Through examples from his consulting work, Matthew illustrates how facilitation can enhance decision-making, problem-solving, and psychological security within teams. This episode provides valuable insights for any business leader looking to strengthen their team's effectiveness. In this workshop minute, Matthew discusses the importance of facilitation skills for business teams. He talks about when leaders should take on a facilitator role and its benefits, as well as guidance on distinguishing the roles of leaders and facilitators to maximize participation and keep meetings on track. Through examples from his consulting work, Matthew illustrates how facilitation can enhance decision-making, problem-solving, and psychological security within teams. This episode provides valuable insights for any business leader looking to strengthen their team's effectiveness. dynamics, outcomes, problem-solving, empowerment, leadership, decision-making, beverage industry, guide vs decider, matthew shipp, teams, emberi solutions, facilitation, roles, workshops, workshop minute, meetings false full 32     6a307e14-f830-4137-9df2-91a35c1e5c3e Buzzed Bull Creamery - Innovation and community at the heart of business success with Ellen Tisdale Some key points discussed include:

    - Ellen overcame challenges in starting her first business with no experience, such as staffing and inventory issues, through faith and creative problem solving.

    - She prioritizes employee retention by treating staff well and recognizing their value, which was influenced by her business coach.

    - Ellen sources local ingredients when possible to support other businesses and give customers a sense of community.

    - Delegating tasks to her team has allowed Ellen to focus on expanding the business through new locations and partnerships.

    - Herteam excels at adapting to change, and leadership came from food industry experience.

    - Ellen offers advice to align with experienced businesses and learn from others in the same industry.

     

    Ellen Tisdale - Buzzed Bull Creamery

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    ]]>     Thu, 25 Apr 2024 05:00:00 +0000 emberisolutions@gmail.com (Ellen Tisdale) https://business-of-whats-next.simplecast.com/episodes/buzzed-bull-creamery-22mV_yd2 Some key points discussed include:

    - Ellen overcame challenges in starting her first business with no experience, such as staffing and inventory issues, through faith and creative problem solving.

    - She prioritizes employee retention by treating staff well and recognizing their value, which was influenced by her business coach.

    - Ellen sources local ingredients when possible to support other businesses and give customers a sense of community.

    - Delegating tasks to her team has allowed Ellen to focus on expanding the business through new locations and partnerships.

    - Herteam excels at adapting to change, and leadership came from food industry experience.

    - Ellen offers advice to align with experienced businesses and learn from others in the same industry.

     

    Ellen Tisdale - Buzzed Bull Creamery

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    Matthew Shipp

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Buzzed Bull Creamery - Innovation and community at the heart of business success with Ellen Tisdale Ellen Tisdale 00:23:22 We talk with Ellen Tisdale, owner of Buzzed Bull Creamery. Ellen, transitioning from a career in genetics, dives into her experience starting an ice cream business that harnesses the power of liquid nitrogen to bring you fresh, premium ice creams and milkshakes, that can also be alcohol infused. She discusses her initial challenges with no food or retail background, emphasizing the importance of community ties, local sourcing, and fostering a positive workplace culture for business growth. Ellen also shares her strategies for overcoming obstacles, the impact of having a strong management team, and her plans for expanding Buzzed Bull Creamery. Her journey illustrates the value of resilience and strategic planning in entrepreneurship. We talk with Ellen Tisdale, owner of Buzzed Bull Creamery. Ellen, transitioning from a career in genetics, dives into her experience starting an ice cream business that harnesses the power of liquid nitrogen to bring you fresh, premium ice creams and milkshakes, that can also be alcohol infused. She discusses her initial challenges with no food or retail background, emphasizing the importance of community ties, local sourcing, and fostering a positive workplace culture for business growth. Ellen also shares her strategies for overcoming obstacles, the impact of having a strong management team, and her plans for expanding Buzzed Bull Creamery. Her journey illustrates the value of resilience and strategic planning in entrepreneurship. community engagement, buzzed bull creamery, business expansion, beverage industry, local sourcing, entrepreneurship, workplace culture, innovative ice cream business, missouri, ellen tisdale, overcoming business obstacles, servant leadership, alcohol-infused treats, liquid nitrogen ice cream false full 31     3c68c588-3b33-4063-b48f-8e7f5c8baf12 Leveraging Banking Relationships for Small Business Success with Romana Gracanin from PNC Bank. Key Takeaways:
    • The importance of developing a solid business plan aligned with financial projections when applying for an SBA loan.
    • How SBA loans can help fill collateral shortfalls for startups.
    • Technology systems like point-of-sale can streamline operations and add efficiencies.
    • Maintaining a good relationship with trusted advisors, including a banker, is crucial for guidance and future financing needs.
    • Why it makes sense to start the financing preparation process early.

    Romana Gracanin

    romana.gracanin@pnc.com

    VP, Business Banking Relationship Manager

    Reach out to Romana for information on how PNC Bank can help.

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    PNC Bank for Small Businesses

     

     

     

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    ]]>     Wed, 17 Apr 2024 05:00:00 +0000 emberisolutions@gmail.com (Romana Gracanin) https://business-of-whats-next.simplecast.com/episodes/romana-gracanin-with-pnc-bank-z9G0Ln3H Key Takeaways:
    • The importance of developing a solid business plan aligned with financial projections when applying for an SBA loan.
    • How SBA loans can help fill collateral shortfalls for startups.
    • Technology systems like point-of-sale can streamline operations and add efficiencies.
    • Maintaining a good relationship with trusted advisors, including a banker, is crucial for guidance and future financing needs.
    • Why it makes sense to start the financing preparation process early.

    Romana Gracanin

    romana.gracanin@pnc.com

    VP, Business Banking Relationship Manager

    Reach out to Romana for information on how PNC Bank can help.

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    PNC Solutions for Food, Beverage & Agribusiness

    PNC Bank for Small Businesses

     

     

     

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    Matthew Shipp

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Leveraging Banking Relationships for Small Business Success with Romana Gracanin from PNC Bank. Romana Gracanin 00:26:03 In this episode, we talk to Romana Gracanin, a VP and business banking relationship manager at PNC Bank, about SBA loans and business planning for beverage industry startups and scaleups. Romana discusses the importance of developing solid business plans, the requirements for startup loans, and common challenges small business owners face. She emphasizes the importance of technology, developing advisory boards, and maintaining relationships with bankers to help run businesses efficiently and protect against risks. In this episode, we talk to Romana Gracanin, a VP and business banking relationship manager at PNC Bank, about SBA loans and business planning for beverage industry startups and scaleups. Romana discusses the importance of developing solid business plans, the requirements for startup loans, and common challenges small business owners face. She emphasizes the importance of technology, developing advisory boards, and maintaining relationships with bankers to help run businesses efficiently and protect against risks. business plan for sba loan, crafting a business plan for banks, bank loans for small businesses, business financing in beverage industry, romana gracanin, beverage industry, building banking relationships, small business loans for breweries, emberi solutions, how to get an sba loan, beverage industry business growth, pnc bank, sba loans for beverage industry false full 30     fea132fe-6945-4f5f-8375-033455f9fef7 Ray Jetton with J.Galt Financial: The benefits of separating personal and business finances is found in your EIN. Key takeaways:

    - Establishing credit through an EIN number rather than personal guarantees or credit can help protect personal assets and separate personal and business finances.

    - J.Galt can help businesses get their EIN credit set up much faster, in 10-12 months, compared to 5-7 years if done alone.

    - Building business credit allows access to better financing options like loans at lower interest rates.

    - Reporting business expenses to credit bureaus helps develop a positive credit history over time.

    - Beverage and other small businesses can use EIN credit to fund inventory, facilities, payroll, equipment, and growth needs.

    - J.Galt provides services to help businesses set up foundations, build credit profiles, and introduce them to vendors for financing opportunities.

    - It's important for small business owners to seek professional help to properly separate personal and business finances.

     

    J.Galt Financial Suites

    Ray Jetton

    Use Harvest when booking
    a free consultation

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 3 Apr 2024 05:00:00 +0000 emberisolutions@gmail.com (Ray Jetton) https://business-of-whats-next.simplecast.com/episodes/ray-jetton-jgalt-fijfjSyy Key takeaways:

    - Establishing credit through an EIN number rather than personal guarantees or credit can help protect personal assets and separate personal and business finances.

    - J.Galt can help businesses get their EIN credit set up much faster, in 10-12 months, compared to 5-7 years if done alone.

    - Building business credit allows access to better financing options like loans at lower interest rates.

    - Reporting business expenses to credit bureaus helps develop a positive credit history over time.

    - Beverage and other small businesses can use EIN credit to fund inventory, facilities, payroll, equipment, and growth needs.

    - J.Galt provides services to help businesses set up foundations, build credit profiles, and introduce them to vendors for financing opportunities.

    - It's important for small business owners to seek professional help to properly separate personal and business finances.

     

    J.Galt Financial Suites

    Ray Jetton

    Use Harvest when booking
    a free consultation

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Ray Jetton with J.Galt Financial: The benefits of separating personal and business finances is found in your EIN. Ray Jetton 00:28:44 This podcast interview features Ray Jetton from J.Galt Financial Suite discussing how small businesses can establish credit through their Employer Identification Number (EIN). Ray shares his experience struggling when clients owed him money after bankruptcy. Through J.Galt, businesses can set up foundations and report expenses to credit bureaus to develop credit history. This allows accessing better financing options. The discussion provides insights for beverage businesses seeking funding for inventory, facilities, or growth. This podcast interview features Ray Jetton from J.Galt Financial Suite discussing how small businesses can establish credit through their Employer Identification Number (EIN). Ray shares his experience struggling when clients owed him money after bankruptcy. Through J.Galt, businesses can set up foundations and report expenses to credit bureaus to develop credit history. This allows accessing better financing options. The discussion provides insights for beverage businesses seeking funding for inventory, facilities, or growth. business success, beverage industry, accessing corporate credit solutions, separating personal and business finances, j.galt finical suite, ray jetton, consulting, ein credit building, small business credit strategy false full 29     4aca545e-e4f7-4339-b04c-7b418aaad44f Meeting Structures: Building Trust and Accountability Some key points and takeaways from the podcast episode include:

    - Three important meeting types are one-on-one meetings, informal standing meetings, and monthly all-hands meetings.

    - One-on-one meetings should be used to foster personal connections and care for individual staff members. Asking open-ended questions and actively listening is important.

    - Standing meetings are for quick check-ins on tasks and issues as needed. Structured techniques like "1-2-4-All" can help gather ideas from the team efficiently.

    - All-hands meetings should be at least 1.5-2 hours to fully address challenges. Methods like "note and vote" can help prioritize issues and have the team generate solutions.

    - Meetings should have clear structures and outcomes to build trust, engagement, and follow-through on solving problems. Involving the team leads to ownership of solutions.

    If you need help crafting a structured meeting or workshop for your business, please book a free discovery call with me. I'm happy to help: https://calendly.com/emberisolutions/discoverycall

    Resources:
    Keys to the Shop Podcast, EP 463

    Liberating Structures: 1-2-4-All

    Monthly All Hands Meeting Structure

     

     

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 27 Mar 2024 05:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/meeting-structures-_LwPFLyR Some key points and takeaways from the podcast episode include:

    - Three important meeting types are one-on-one meetings, informal standing meetings, and monthly all-hands meetings.

    - One-on-one meetings should be used to foster personal connections and care for individual staff members. Asking open-ended questions and actively listening is important.

    - Standing meetings are for quick check-ins on tasks and issues as needed. Structured techniques like "1-2-4-All" can help gather ideas from the team efficiently.

    - All-hands meetings should be at least 1.5-2 hours to fully address challenges. Methods like "note and vote" can help prioritize issues and have the team generate solutions.

    - Meetings should have clear structures and outcomes to build trust, engagement, and follow-through on solving problems. Involving the team leads to ownership of solutions.

    If you need help crafting a structured meeting or workshop for your business, please book a free discovery call with me. I'm happy to help: https://calendly.com/emberisolutions/discoverycall

    Resources:
    Keys to the Shop Podcast, EP 463

    Liberating Structures: 1-2-4-All

    Monthly All Hands Meeting Structure

     

     

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Meeting Structures: Building Trust and Accountability Matthew Shipp 00:14:43 We discuss effective strategies for structuring different types of meetings in a coffee shop or small business environment. Matthew reviews the importance of one-on-one meetings, informal check-ins, and monthly all-hands meetings for building trust, communication, and productivity within a team. He provides suggestions for how to structure each meeting type to maximize engagement and outcomes. We discuss effective strategies for structuring different types of meetings in a coffee shop or small business environment. Matthew reviews the importance of one-on-one meetings, informal check-ins, and monthly all-hands meetings for building trust, communication, and productivity within a team. He provides suggestions for how to structure each meeting type to maximize engagement and outcomes. brew pub, leadership skills for coffee shop owners, beverage industry, coffee shop, fostering a culture of care, small business meeting facilitation techniques, monthly all-hands meeting guide, one-on-one meeting best practices, improving decision-making in team meetings, resturant, winery false full 28     ef1c4171-f31e-40cd-9716-92c843d339e5 Take your brand image to the next level with Adam Feller of Avidity Creative. Key Takeaways:

    - The importance of understanding your target audience and their preferences when developing a branding strategy.

    - Creative packaging design is critical for conveying a brand's story and benefits in a compelling way within limited space.

    - Gathering customer data through surveys provides insights to inform rebranding or growth plans.

    - Developing an effective marketing strategy is essential for expanding into new territories and audiences.

    - Common challenges brands face include budget constraints, resistance to change, lack of industry knowledge, and outdated branding.

    - Avidity Creative offers services like branding, packaging design, and a free brand audit for Harvest to Pour listeners to help elevate food/beverage brands to the next level.

     

    Avidity Creative   --  Mention listening to this episode of Harvest to Pour and receive a free brand audit. The audit will look over a brand's existing branding, packaging, and competitors to provide feedback on areas that can be improved or that are doing well. Contact them through the website to receive a free audit. 

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 13 Mar 2024 05:00:00 +0000 emberisolutions@gmail.com (Adam Feller) https://business-of-whats-next.simplecast.com/episodes/avidity-creative-wiYyD3yN Key Takeaways:

    - The importance of understanding your target audience and their preferences when developing a branding strategy.

    - Creative packaging design is critical for conveying a brand's story and benefits in a compelling way within limited space.

    - Gathering customer data through surveys provides insights to inform rebranding or growth plans.

    - Developing an effective marketing strategy is essential for expanding into new territories and audiences.

    - Common challenges brands face include budget constraints, resistance to change, lack of industry knowledge, and outdated branding.

    - Avidity Creative offers services like branding, packaging design, and a free brand audit for Harvest to Pour listeners to help elevate food/beverage brands to the next level.

     

    Avidity Creative   --  Mention listening to this episode of Harvest to Pour and receive a free brand audit. The audit will look over a brand's existing branding, packaging, and competitors to provide feedback on areas that can be improved or that are doing well. Contact them through the website to receive a free audit. 

    Facebook 

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    Adam Feller

     

     

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    Matthew Shipp

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    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Take your brand image to the next level with Adam Feller of Avidity Creative. Adam Feller 00:53:05 We talk to Adam Feller, founder of Avidity Creative, a food and beverage branding agency. Adam discusses his background in graphic design and how he pivoted to specializing in the CPG industry. He shares Avidity's approach to niche branding and creative services for food and beverage companies. Adam also provides insights into packaging design, strategies for expanding brands, challenges clients face, and the importance of understanding target audiences. Case studies are presented on rebranding projects, including for a frozen milkshake product. Valuable advice is offered to help brands assess when it's time to take their business to the next level. We talk to Adam Feller, founder of Avidity Creative, a food and beverage branding agency. Adam discusses his background in graphic design and how he pivoted to specializing in the CPG industry. He shares Avidity's approach to niche branding and creative services for food and beverage companies. Adam also provides insights into packaging design, strategies for expanding brands, challenges clients face, and the importance of understanding target audiences. Case studies are presented on rebranding projects, including for a frozen milkshake product. Valuable advice is offered to help brands assess when it's time to take their business to the next level. business success, beverage industry, brand expansion techniques, beverage industry insights, avidity creative branding agency, point of purchase, adam feller, successful brand storytelling, consumer packaged goods branding, branding and packaging design, cpg marketing strategies false full 27     4c4f8142-e0d2-4a30-a3dc-7bfc78847de6 WellBeing Brewing Co with Jeff Stevens --The challenges and growth of the non-alcoholic beer business. Key Takeaways:

    - Jeff Stevens founded Wellbeing Brewing after recognizing a lack of good-tasting non-alcoholic beer options for those in recovery or who don't drink alcohol.

    - Introducing a craft non-alcoholic beer was initially challenging due to skepticism, but partnerships with retailers like Total Wine helped validate the category.

    - Wellbeing Brewing uses a specialized German machine and collaborates with local breweries to craft unique non-alcoholic beers.

    - The growing wellness movement and trends like Dry January have expanded the market for non-alcoholic drinks.

    - Future goals include increasing production capacity, reopening the online store, and potentially opening a taproom to further promote the brand.

     

    WellBeing Brewing Company

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 6 Mar 2024 06:00:00 +0000 emberisolutions@gmail.com (Jeff Stevens) https://business-of-whats-next.simplecast.com/episodes/wellbeing-brewing-co-uuGjvBwq Key Takeaways:

    - Jeff Stevens founded Wellbeing Brewing after recognizing a lack of good-tasting non-alcoholic beer options for those in recovery or who don't drink alcohol.

    - Introducing a craft non-alcoholic beer was initially challenging due to skepticism, but partnerships with retailers like Total Wine helped validate the category.

    - Wellbeing Brewing uses a specialized German machine and collaborates with local breweries to craft unique non-alcoholic beers.

    - The growing wellness movement and trends like Dry January have expanded the market for non-alcoholic drinks.

    - Future goals include increasing production capacity, reopening the online store, and potentially opening a taproom to further promote the brand.

     

    WellBeing Brewing Company

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     WellBeing Brewing Co with Jeff Stevens --The challenges and growth of the non-alcoholic beer business. Jeff Stevens 00:43:54 Jeff Stevens, owner of Wellbeing Brewing Company in St. Louis, Missouri, shares his transition from beer marketing to launching a non-alcoholic craft beer company to fill a market gap. He details overcoming challenges in market education, Wellbeing Brewing's collaborative production approach, and the role of the wellness movement in boosting non-alcoholic beer popularity. The summary touches on marketing tactics, future ambitions, and the company's contribution to healthier community lifestyles. Jeff Stevens, owner of Wellbeing Brewing Company in St. Louis, Missouri, shares his transition from beer marketing to launching a non-alcoholic craft beer company to fill a market gap. He details overcoming challenges in market education, Wellbeing Brewing's collaborative production approach, and the role of the wellness movement in boosting non-alcoholic beer popularity. The summary touches on marketing tactics, future ambitions, and the company's contribution to healthier community lifestyles. st. louis, mindful drinking, jeff stevens, beverage industry, wellbeing brewing company, wellness movement beverages, missouri, non-alcoholic beer, collaboration, brewing, wellness false full 26     d932d2ad-f135-4d55-80b8-b4ae273fd818 A Bar Above with Chris Tunstall -- Innovation, community, and accessibility in craft cocktails. Some key takeaways and lessons learned from the interview include:

    - Facing criticism and pushback when first sharing new ideas can be overcome by focusing on positive discussion and continual learning.

    - Providing educational frameworks and structures allows for creativity within guidelines.

    - Breaking processes down scientifically makes complex skills more approachable.

    - Developing high-quality, durable products solves real industry problems.

    - Gathering community and user feedback is invaluable for new product development.

    - Building a supportive community takes time and responds positively to criticism.

    - Prioritizing quality, service and flexible work-life balance attracts top talent.

    - Mentorship, patience and learning from others is important for any entrepreneurial venture.

    - Hospitality extends beyond drinks to include educational resources and customer service.

     

    A Bar Above

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 21 Feb 2024 06:00:00 +0000 emberisolutions@gmail.com (Chris Tunstall) https://business-of-whats-next.simplecast.com/episodes/a-bar-above-V0Lt8WDr Some key takeaways and lessons learned from the interview include:

    - Facing criticism and pushback when first sharing new ideas can be overcome by focusing on positive discussion and continual learning.

    - Providing educational frameworks and structures allows for creativity within guidelines.

    - Breaking processes down scientifically makes complex skills more approachable.

    - Developing high-quality, durable products solves real industry problems.

    - Gathering community and user feedback is invaluable for new product development.

    - Building a supportive community takes time and responds positively to criticism.

    - Prioritizing quality, service and flexible work-life balance attracts top talent.

    - Mentorship, patience and learning from others is important for any entrepreneurial venture.

    - Hospitality extends beyond drinks to include educational resources and customer service.

     

    A Bar Above

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     A Bar Above with Chris Tunstall -- Innovation, community, and accessibility in craft cocktails. Chris Tunstall 00:44:11 We talk with Chris Tunstall, co-founder of A Bar Above. Chris shares his journey from being a craps dealer in Vegas to breaking into the craft cocktail movement. He discusses the challenges he faced in learning and innovating within the bartending space, including dealing with gatekeepers in the mixology community and the lack of accessible, high-quality bar tools. This frustration led him to create A Bar Above, aiming to make craft cocktail skills and bar tools accessible to enthusiasts and professionals everywhere. Chris also touches on the importance of customer service, both in bartending and in his business model, and how A Bar Above has evolved to include a comprehensive line of bar tools and educational resources for cocktail enthusiasts. We talk with Chris Tunstall, co-founder of A Bar Above. Chris shares his journey from being a craps dealer in Vegas to breaking into the craft cocktail movement. He discusses the challenges he faced in learning and innovating within the bartending space, including dealing with gatekeepers in the mixology community and the lack of accessible, high-quality bar tools. This frustration led him to create A Bar Above, aiming to make craft cocktail skills and bar tools accessible to enthusiasts and professionals everywhere. Chris also touches on the importance of customer service, both in bartending and in his business model, and how A Bar Above has evolved to include a comprehensive line of bar tools and educational resources for cocktail enthusiasts. beverage industry, bartending skills enhancement, cocktail education platforms, quality bar tools development, cocktail industry trends, barware innovation strategies, a bar above, chris tunstall, fill the need, high quality barware false full 25     e9ceada8-216b-46ea-9743-25252821c3bb Patric and Kaibab of Sauvage Spectrum Estate Winery Key points from the interview:
    - Patric and Kaibab started the winery after meeting through their work in the Colorado wine industry, with a vision to have creative control and showcase unique grape varieties
    - They focus on lesser-known varietals and experimentation to create distinctive blends and styles like sparkling wines
    - Challenges in starting with limited resources and COVID-19 impacts, but the pandemic increased local visitation and demand
    - They source grapes from their 100% estate vineyard and experiment with European and American varieties suited to the region's terroir
    - Patric tailors winemaking techniques to each variety's characteristics to bring out unique flavors 
    - Marketing focuses on events, festivals, and word-of-mouth while addressing challenges like declining wine sales
    - Future goals include expanding food offerings, generating winter sales, and continuing innovation to attract new customers.

     

    Sauvage Spectrum Estate Winery

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 14 Feb 2024 06:00:00 +0000 emberisolutions@gmail.com (Patric Matysiewski, Kaibab Sauvage) https://business-of-whats-next.simplecast.com/episodes/patric-and-kaibab-of-sauvage-spectrum-estate-winery-Ywxa2_U2 Key points from the interview:
    - Patric and Kaibab started the winery after meeting through their work in the Colorado wine industry, with a vision to have creative control and showcase unique grape varieties
    - They focus on lesser-known varietals and experimentation to create distinctive blends and styles like sparkling wines
    - Challenges in starting with limited resources and COVID-19 impacts, but the pandemic increased local visitation and demand
    - They source grapes from their 100% estate vineyard and experiment with European and American varieties suited to the region's terroir
    - Patric tailors winemaking techniques to each variety's characteristics to bring out unique flavors 
    - Marketing focuses on events, festivals, and word-of-mouth while addressing challenges like declining wine sales
    - Future goals include expanding food offerings, generating winter sales, and continuing innovation to attract new customers.

     

    Sauvage Spectrum Estate Winery

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    ]]>     Patric and Kaibab of Sauvage Spectrum Estate Winery Patric Matysiewski, Kaibab Sauvage 00:44:39 In this episode, we talk with Patric Matysiewski and Kaibab Sauvage, the co-owners of Sauvage Spectrum Estate Winery in Palisade, Colorado. They share their journey from their first meeting in the Colorado wine industry to establishing their winery, which focuses on unique grape varieties and sparkling wines. Patric and Kaibab discuss their approach to winemaking, highlighting their use of distinct blends that emphasize the terroir of their region. They provide insights into their vineyard and production techniques, the challenges they face, and the opportunities that have helped grow their business. Their dedication to innovation aims to attract new customers and establish their winery as a key player in Colorado's wine industry. The conversation offers a look at the practical aspects of their winemaking process and their strategic approach to business. In this episode, we talk with Patric Matysiewski and Kaibab Sauvage, the co-owners of Sauvage Spectrum Estate Winery in Palisade, Colorado. They share their journey from their first meeting in the Colorado wine industry to establishing their winery, which focuses on unique grape varieties and sparkling wines. Patric and Kaibab discuss their approach to winemaking, highlighting their use of distinct blends that emphasize the terroir of their region. They provide insights into their vineyard and production techniques, the challenges they face, and the opportunities that have helped grow their business. Their dedication to innovation aims to attract new customers and establish their winery as a key player in Colorado's wine industry. The conversation offers a look at the practical aspects of their winemaking process and their strategic approach to business. colorado wine industry trends, sauvage spectrum estate winery, beverage industry, vineyard techniques colorado, craft wine production insights, emerging wineries in palisade, sustainable winemaking colorado false full 24     9983f0b5-996c-4401-b549-ba5db74922b6 Parker Puchta with Adam Puchta Winery - Memorable experiences through quality wine and relationships. Some key takeaways from the interview:

    - The importance of high quality grapes for producing good wine.

    - Creating memorable experiences for customers through personalized interactions.

    - Building relationships with grape growers and customers to ensure quality.

    - Making continuous small improvements to processes while honoring tradition.

    - The challenges of upgrading infrastructure in an historic business.

    - Learning from mistakes but continuing to make decisions and move forward.

    - Investing in staff development to build a knowledgeable team and loyal customers.

    - Balancing respect for history with a vision for the future of the business.

    - Sourcing grapes locally for more control over quality and scheduling.

    - Ongoing work to improve soil health and vineyard management practices.

     

    Adam Puchta Winery

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    ]]>     Wed, 7 Feb 2024 06:00:00 +0000 emberisolutions@gmail.com (Parker Puchta) https://business-of-whats-next.simplecast.com/episodes/adam-puchta-winery-Pc3Jblfi Some key takeaways from the interview:

    - The importance of high quality grapes for producing good wine.

    - Creating memorable experiences for customers through personalized interactions.

    - Building relationships with grape growers and customers to ensure quality.

    - Making continuous small improvements to processes while honoring tradition.

    - The challenges of upgrading infrastructure in an historic business.

    - Learning from mistakes but continuing to make decisions and move forward.

    - Investing in staff development to build a knowledgeable team and loyal customers.

    - Balancing respect for history with a vision for the future of the business.

    - Sourcing grapes locally for more control over quality and scheduling.

    - Ongoing work to improve soil health and vineyard management practices.

     

    Adam Puchta Winery

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    ]]>     Parker Puchta with Adam Puchta Winery - Memorable experiences through quality wine and relationships. Parker Puchta 00:56:29 We talked with Parker Putcha, President of Adam Puchta Winery and learned about his family's history operating one of the oldest continuously family-owned wineries in the United States. Parker discussed growing up on the property and returning to take over leadership, where he aims to carry on the legacy while improving production and creating memorable experiences for customers through unique events, wine tastings, and investing in staff. We talked with Parker Putcha, President of Adam Puchta Winery and learned about his family's history operating one of the oldest continuously family-owned wineries in the United States. Parker discussed growing up on the property and returning to take over leadership, where he aims to carry on the legacy while improving production and creating memorable experiences for customers through unique events, wine tastings, and investing in staff. parker puchta, herman missouri, winery community engagement, missouri wine, beverage industry, wine tradition and innovation, adam puchta winery, wine and food pairing, culinary and wine false full 23     93ffe9ca-f357-4034-a0c6-3034f26184cc Nobletons Distilling House with Demetrius Cain  

    Takeaways

    - Nobletons Distilling has a long family history in distilling going back to 1824. Demetrius is continuing a multi-generational family tradition.

    - They control the entire process from growing their own heirloom grains to distilling and aging the whiskey. This allows them to control quality and flavor.

    - Their 48-day fermentation process gives their whiskey unique long-chain fatty acid profiles that make it thick and viscous.

    - They faced challenges starting out but were able to survive the pandemic without taking on debt, which they advise against for new distilleries.

    - Their goal is to continue growing distribution while maintaining quality and tradition passed down over generations.


    Noboltons Distilling House

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    ]]>     Wed, 31 Jan 2024 06:00:00 +0000 emberisolutions@gmail.com (Demetrius Cain) https://business-of-whats-next.simplecast.com/episodes/nobletons-distilling-house-DzYNR_uq  

    Takeaways

    - Nobletons Distilling has a long family history in distilling going back to 1824. Demetrius is continuing a multi-generational family tradition.

    - They control the entire process from growing their own heirloom grains to distilling and aging the whiskey. This allows them to control quality and flavor.

    - Their 48-day fermentation process gives their whiskey unique long-chain fatty acid profiles that make it thick and viscous.

    - They faced challenges starting out but were able to survive the pandemic without taking on debt, which they advise against for new distilleries.

    - Their goal is to continue growing distribution while maintaining quality and tradition passed down over generations.


    Noboltons Distilling House

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    ]]>     Nobletons Distilling House with Demetrius Cain Demetrius Cain 00:49:30 In the heart of Missouri, a story of tradition and resilience unfolds at Nobleton's Distilling House. This is not just a tale of whiskey-making but a journey through generations, a testament to the enduring spirit of a family's love for the craft and business challenges overcome. As we delve into the world of Nobleton's, led by the passionate Demetrius Cain, we uncover a narrative rich in history, innovation, and a steadfast commitment to quality. In the heart of Missouri, a story of tradition and resilience unfolds at Nobleton's Distilling House. This is not just a tale of whiskey-making but a journey through generations, a testament to the enduring spirit of a family's love for the craft and business challenges overcome. As we delve into the world of Nobleton's, led by the passionate Demetrius Cain, we uncover a narrative rich in history, innovation, and a steadfast commitment to quality. distillery business growth, demetrius cain, beverage industry, regenerative agriculture, missouri craft distillery, heirloom grain whiskey, family legacy, nobleton's whiskey false full 22     de5fab95-50b2-407d-9f8a-6856595e2c4e Your Business Keystone Some key points about developing a Keystone include: 

    - It establishes a long-term vision for where the business is headed over the next 2-5 years. This provides direction and focus. - The Keystone is written as a purpose statement that the entire team can understand and work towards. 

    - It acts as a filter to determine which projects, ideas and activities most directly support achieving the defined purpose and goals. Only initiatives that align with the Keystone get priority attention. 

    - Looking at all business opportunities through the lens of the Keystone helps surface the highest impact work that needs to be done. This leads to clearer prioritization and decision making. 

    - Revisiting goals against the Keystone keeps the business focused on profitability and growth, versus getting distracted by non-essential tasks. 

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    ]]>     Fri, 26 Jan 2024 06:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/your-business-keystone-H9Dg9qmD Some key points about developing a Keystone include: 

    - It establishes a long-term vision for where the business is headed over the next 2-5 years. This provides direction and focus. - The Keystone is written as a purpose statement that the entire team can understand and work towards. 

    - It acts as a filter to determine which projects, ideas and activities most directly support achieving the defined purpose and goals. Only initiatives that align with the Keystone get priority attention. 

    - Looking at all business opportunities through the lens of the Keystone helps surface the highest impact work that needs to be done. This leads to clearer prioritization and decision making. 

    - Revisiting goals against the Keystone keeps the business focused on profitability and growth, versus getting distracted by non-essential tasks. 

    Connect with the Host
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    ]]>     Your Business Keystone Matthew Shipp 00:05:48 The Keystone is a foundational element of the profit priority workshop process. It helps the business owners clearly define the purpose and vision of their company. With the Keystone as your guide, decision-making becomes more focused and effective. It helps in avoiding short-term distractions and staying on the path to long-term success. The Keystone is a foundational element of the profit priority workshop process. It helps the business owners clearly define the purpose and vision of their company. With the Keystone as your guide, decision-making becomes more focused and effective. It helps in avoiding short-term distractions and staying on the path to long-term success. beverage industry, purpose statement, emberi solutions, keystone, workshop, business focus false full 21     45de7c39-66ca-4120-810c-0379aa287580 Derek Martin - Martin Brothers Winery: Navigating change while growing your business. Key Takeaways

    - Developing standardized processes and procedures to allow scaling and hiring employees to take over tasks. This frees up the owner's time.

    - Jumping into business ownership means learning aspects of running a business beyond just production, like sales, marketing, and financial management.

    - Documenting processes helps new employees understand tasks step-by-step to efficiently take over responsibilities.

    - Sourcing ingredients like honey from different regions can impact the flavor and uniqueness of mead products. Consistent quality fermentation is also important.

    - Scaling production while moving operations presented challenges like upgrading equipment and establishing new distribution networks.

    - Developing standardized processes allows a business to systematize tasks and efficiently train new hires.

    - Mead production involves aspects of both winemaking and running a business. Entrepreneurs need skills in areas like cash flow management, sales, and financial planning.

    - The mead industry is growing but still, niche, offering opportunities for businesses to highlight unique ingredients in varietal honey.

     

    Martin Brothers Winery

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    From Grapes to Gold: The Sweet Evolution of Martin Brothers Winery

     

     

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    ]]>     Wed, 17 Jan 2024 06:00:00 +0000 emberisolutions@gmail.com (Derek Martin) https://business-of-whats-next.simplecast.com/episodes/derek-martin-IPJgSzGW Key Takeaways

    - Developing standardized processes and procedures to allow scaling and hiring employees to take over tasks. This frees up the owner's time.

    - Jumping into business ownership means learning aspects of running a business beyond just production, like sales, marketing, and financial management.

    - Documenting processes helps new employees understand tasks step-by-step to efficiently take over responsibilities.

    - Sourcing ingredients like honey from different regions can impact the flavor and uniqueness of mead products. Consistent quality fermentation is also important.

    - Scaling production while moving operations presented challenges like upgrading equipment and establishing new distribution networks.

    - Developing standardized processes allows a business to systematize tasks and efficiently train new hires.

    - Mead production involves aspects of both winemaking and running a business. Entrepreneurs need skills in areas like cash flow management, sales, and financial planning.

    - The mead industry is growing but still, niche, offering opportunities for businesses to highlight unique ingredients in varietal honey.

     

    Martin Brothers Winery

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    Use code 'harvesttopour' for 15% off your online purchase from Marting Brothers Winery. 

    Blog: 

    From Grapes to Gold: The Sweet Evolution of Martin Brothers Winery

     

     

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    ]]>     Derek Martin - Martin Brothers Winery: Navigating change while growing your business. Derek Martin 00:48:06 Derek Martin, the owner of Martin Brothers Winery located in Hayden, Colorado. Martin Brothers Winery started in 2009 in Hermann, Missouri as a family winery focusing on Norton grapes. However, they discovered more success with mead production using various honey varieties. Derek discusses the winery's transition to solely producing traditional meads and the challenges of sourcing honey from different regions. He also talks about scaling up production and the logistical difficulties of the move from Missouri to Colorado. The interview covers Derek's background, the winery's history and products, honey sourcing and production processes, as well as expansion goals and trends in the mead industry. Derek Martin, the owner of Martin Brothers Winery located in Hayden, Colorado. Martin Brothers Winery started in 2009 in Hermann, Missouri as a family winery focusing on Norton grapes. However, they discovered more success with mead production using various honey varieties. Derek discusses the winery's transition to solely producing traditional meads and the challenges of sourcing honey from different regions. He also talks about scaling up production and the logistical difficulties of the move from Missouri to Colorado. The interview covers Derek's background, the winery's history and products, honey sourcing and production processes, as well as expansion goals and trends in the mead industry. derek martin, beverage industry, martin brothers winery, meadery, beverage business skills, varietal honey, production scaling, winery to meadery, honey wine, team building false full 20     c4040424-f859-45e0-b648-e5986e41faf9 Gail Kurpgeweit - Pivot North Consulting - innovation and problem-solving to develop unique, premium products that stand out on shelves. Some key takeaways and lessons learned from the interview include:

    - Restaurant owners face many challenges in commercializing products and need expertise to navigate CPG processes.

    - Innovation and creative problem-solving techniques are crucial for developing unique, premium products.

    - Building a loyal consumer following on social media helps prove concepts and drive sales to retailers.

    - Coming fully prepared with packaging, formulas, sourcing, etc. is important for finding the right co-packer partner.

    - Legal compliance, distribution challenges, and production planning must be addressed.

    - Treating retail shelf space as valuable real estate requires ongoing sales and marketing support.

    - Case studies provide insights on overcoming obstacles like shelf-stable milkshakes or frozen scones.

    - A fully managed approach can help restaurant brands overcome barriers to retail success.

     

    Gail Kurpgeweit

    Pivot North Consulting

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    ]]>     Thu, 4 Jan 2024 06:00:00 +0000 emberisolutions@gmail.com (Gail Kurpgeweit) https://business-of-whats-next.simplecast.com/episodes/gail-kurpgeweit-6mR7GsqN Some key takeaways and lessons learned from the interview include:

    - Restaurant owners face many challenges in commercializing products and need expertise to navigate CPG processes.

    - Innovation and creative problem-solving techniques are crucial for developing unique, premium products.

    - Building a loyal consumer following on social media helps prove concepts and drive sales to retailers.

    - Coming fully prepared with packaging, formulas, sourcing, etc. is important for finding the right co-packer partner.

    - Legal compliance, distribution challenges, and production planning must be addressed.

    - Treating retail shelf space as valuable real estate requires ongoing sales and marketing support.

    - Case studies provide insights on overcoming obstacles like shelf-stable milkshakes or frozen scones.

    - A fully managed approach can help restaurant brands overcome barriers to retail success.

     

    Gail Kurpgeweit

    Pivot North Consulting

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    Mastering Co-Manufacturing for Food Brands -------- Use the offer word ' HARVEST ' for 20% off.

     

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    ]]>     Gail Kurpgeweit - Pivot North Consulting - innovation and problem-solving to develop unique, premium products that stand out on shelves. Gail Kurpgeweit 00:44:22 Gail Kurpgeweit is the founder of Pivot North Consulting, which helps restaurant brands commercialize their products and get them onto grocery store shelves through their "Menu to Market" system. She discussed the challenges restaurant owners face in scaling their businesses through consumer packaged goods, and how Pivot North takes a fully managed approach to handle all aspects of product development, manufacturing, distribution, and sales and marketing. Some key points covered included finding the right co-packer, legal compliance, distribution challenges, building consumer followings to prove concepts to retailers, and the importance of innovation. Gail also shared case studies of developing products like soft-serve milkshakes and scones. Overall, the interview provided a lot of valuable advice and insight for beverage and restaurant brands looking to expand into retail markets. Gail Kurpgeweit is the founder of Pivot North Consulting, which helps restaurant brands commercialize their products and get them onto grocery store shelves through their "Menu to Market" system. She discussed the challenges restaurant owners face in scaling their businesses through consumer packaged goods, and how Pivot North takes a fully managed approach to handle all aspects of product development, manufacturing, distribution, and sales and marketing. Some key points covered included finding the right co-packer, legal compliance, distribution challenges, building consumer followings to prove concepts to retailers, and the importance of innovation. Gail also shared case studies of developing products like soft-serve milkshakes and scones. Overall, the interview provided a lot of valuable advice and insight for beverage and restaurant brands looking to expand into retail markets. innovation in cpg, beverage industry, consumer packaged goods, menu to market system, retail markets, pivot north consulting, product development false full 19     b1eea00e-8801-453b-b044-0b3d753f3123 Phillip Bogolub - Conscious Communication Some of the key takeaways and lessons learned from the interview include:

    - Developing employee purpose and engagement from the top down is important for retention and business success.

    - Getting into silence on a regular basis allows your subconscious mind to solve problems and generate new ideas.

    - Exercising the mind in new ways through techniques like mindfulness can improve well-being for both individuals and businesses.

    - Having a positive mindset that is consciously developed through practices like imagination is important for overcoming challenges.

    - Using music, light, and other stimuli can help engage the mind in a unique way to solve problems and communicate consciously.

    - Developing specificity in goals and visions is important to manifesting or creating what you want according to your belief system.

    - Business owners should find ways to improve their own well-being and mindset in order to better support their employees and customers.

     

    Phillip Bogolub

    https://bogolubrecords.com/ajanoi/

    Conscious Communication Podcast

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    ]]>     Thu, 28 Dec 2023 06:00:00 +0000 emberisolutions@gmail.com (Phillip Bogolub) https://business-of-whats-next.simplecast.com/episodes/phillip-bogolub-CZQ_PWrq Some of the key takeaways and lessons learned from the interview include:

    - Developing employee purpose and engagement from the top down is important for retention and business success.

    - Getting into silence on a regular basis allows your subconscious mind to solve problems and generate new ideas.

    - Exercising the mind in new ways through techniques like mindfulness can improve well-being for both individuals and businesses.

    - Having a positive mindset that is consciously developed through practices like imagination is important for overcoming challenges.

    - Using music, light, and other stimuli can help engage the mind in a unique way to solve problems and communicate consciously.

    - Developing specificity in goals and visions is important to manifesting or creating what you want according to your belief system.

    - Business owners should find ways to improve their own well-being and mindset in order to better support their employees and customers.

     

    Phillip Bogolub

    https://bogolubrecords.com/ajanoi/

    Conscious Communication Podcast

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    ]]>     Phillip Bogolub - Conscious Communication Phillip Bogolub 00:33:00 Phillip Bogolub, the founder of Bogolub Records and creator of the AJANOI mindful immersion system. Philip shares his background in engineering and music before discussing how AJANOI can help business owners engage employees and improve well-being through conscious communication techniques. Phillip explores how developing the right mindset through mindfulness and imagination can help solve problems and generate new ideas for any business or individual. Phillip Bogolub, the founder of Bogolub Records and creator of the AJANOI mindful immersion system. Philip shares his background in engineering and music before discussing how AJANOI can help business owners engage employees and improve well-being through conscious communication techniques. Phillip explores how developing the right mindset through mindfulness and imagination can help solve problems and generate new ideas for any business or individual. music for mindfulness, developing purpose in business, generating ideas through silence, business success, beverage industry, ajanoi, conscious communication, employee engagement, mindset for business owners, mindful immersion system false full 18     5a238085-9c0d-467c-a202-32005fd9bdbb Frank Piuck of Cyberhenge: The importance of aligning your website with your overall branding and marketing Key Takeaways

     

    - Websites are an important marketing tool and should be regularly evaluated and updated.

    - Visuals, language, and messaging should be consistent across a company's website and other marketing channels.

    - Websites need to clearly communicate what makes a product or business unique in a way customers can understand.

    - Changes to websites often don't need to be expensive, especially for small updates.

    - Businesses should consider separate websites if targeting multiple distinct audiences.

    - Evaluating websites annually at minimum or more frequently for fast-changing companies is recommended.

     

    Frank Piuck

    Cyperhenge

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    ]]>     Wed, 13 Dec 2023 06:00:00 +0000 emberisolutions@gmail.com (Frank Piuck) https://business-of-whats-next.simplecast.com/episodes/frank-piuck-cyberhenge-WoviFJ6b Key Takeaways

     

    - Websites are an important marketing tool and should be regularly evaluated and updated.

    - Visuals, language, and messaging should be consistent across a company's website and other marketing channels.

    - Websites need to clearly communicate what makes a product or business unique in a way customers can understand.

    - Changes to websites often don't need to be expensive, especially for small updates.

    - Businesses should consider separate websites if targeting multiple distinct audiences.

    - Evaluating websites annually at minimum or more frequently for fast-changing companies is recommended.

     

    Frank Piuck

    Cyperhenge

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    ]]>     Frank Piuck of Cyberhenge: The importance of aligning your website with your overall branding and marketing Frank Piuck 00:24:33 Having an effective online presence is crucial for beverage companies looking to connect with customers and grow their brands in today's digital landscape. In this episode, we talk with Frank Piuck, founder of website design and consulting company Cyberhenge. Frank discussed how he started his business helping art galleries and beverage companies build online presences. He shared key lessons he has learned over the years about creating effective websites that match a business's branding and marketing goals. Frank emphasized the importance of consistency across websites and other channels as well as regularly evaluating and updating websites as companies and their offerings evolve. Listeners learned practical tips for developing and maintaining a digital presence that helps promote their products and attract new customers. This was an insightful discussion around optimizing online marketing efforts for businesses in the agriculture and beverage industries. Having an effective online presence is crucial for beverage companies looking to connect with customers and grow their brands in today's digital landscape. In this episode, we talk with Frank Piuck, founder of website design and consulting company Cyberhenge. Frank discussed how he started his business helping art galleries and beverage companies build online presences. He shared key lessons he has learned over the years about creating effective websites that match a business's branding and marketing goals. Frank emphasized the importance of consistency across websites and other channels as well as regularly evaluating and updating websites as companies and their offerings evolve. Listeners learned practical tips for developing and maintaining a digital presence that helps promote their products and attract new customers. This was an insightful discussion around optimizing online marketing efforts for businesses in the agriculture and beverage industries. website design for beverage businesses, beverage industry, multi-audience website strategy, updating your small business website, cyberhenge, website evaluation for food and beverage companies, annual website review checklist, aligning website and social media marketing false full 17     f1addf6e-de6d-4c7c-a8b9-141ec6752dc4 Good News Brewing Company: Unexpected opportunities arise from combining passions Some key takeaways and lessons learned from the interview include:

    - Starting small allowed Good News to develop systems and values that helped them grow successfully. Beginning in a small space focused them on a few core offerings.

    - Understanding your target audience and community is important for finding the right locations. Good News tailors each location to fit the surrounding culture.

    - Challenges will come up like any business, but staying focused on your mission and purpose helps overcome obstacles.

    - Team communication structures like regular meetings are important as a company expands to multiple locations.

    - Unexpected opportunities can arise from passions and mistakes, as the hazelnut coffee milk stout led to opening a coffee roasting business.

    - Entrepreneurs need to find their niche and focus on community engagement rather than just distribution to succeed in today's competitive market.

     

    Dan Tripp

    Good News Brewing Company

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    ]]>     Wed, 6 Dec 2023 06:00:00 +0000 emberisolutions@gmail.com (Dan Tripp) https://business-of-whats-next.simplecast.com/episodes/good-news-brewery-yxRMh5vd Some key takeaways and lessons learned from the interview include:

    - Starting small allowed Good News to develop systems and values that helped them grow successfully. Beginning in a small space focused them on a few core offerings.

    - Understanding your target audience and community is important for finding the right locations. Good News tailors each location to fit the surrounding culture.

    - Challenges will come up like any business, but staying focused on your mission and purpose helps overcome obstacles.

    - Team communication structures like regular meetings are important as a company expands to multiple locations.

    - Unexpected opportunities can arise from passions and mistakes, as the hazelnut coffee milk stout led to opening a coffee roasting business.

    - Entrepreneurs need to find their niche and focus on community engagement rather than just distribution to succeed in today's competitive market.

     

    Dan Tripp

    Good News Brewing Company

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    ]]>     Good News Brewing Company: Unexpected opportunities arise from combining passions Dan Tripp 00:39:49 In this episode, we chat with Dan Tripp, co-owner of Good News Brewing Company and Alpha Omega Coffee. Dan shares how he and his friends turned their homebrewing hobby into a successful business after leaving teaching. Starting in small spaces, they grew by understanding their audience and community. Learn how their hazelnut coffee milk stout unexpectedly led to opening a coffee roasting business. Discover key lessons like tailoring locations to fit the culture and the importance of team communication in expansion. Join us for a positive discussion on finding your niche and thriving in a competitive market. In this episode, we chat with Dan Tripp, co-owner of Good News Brewing Company and Alpha Omega Coffee. Dan shares how he and his friends turned their homebrewing hobby into a successful business after leaving teaching. Starting in small spaces, they grew by understanding their audience and community. Learn how their hazelnut coffee milk stout unexpectedly led to opening a coffee roasting business. Discover key lessons like tailoring locations to fit the culture and the importance of team communication in expansion. Join us for a positive discussion on finding your niche and thriving in a competitive market. business success, beverage industry, good news brewing company, unexpected opportunities, beer, missouri, starting a brewery, faith lead business, brewery community engagement false full 16     d61448cc-2a65-4881-89f3-82536b156482 Backbone Bourbon Co. Episode Notes

    Key Takeaways:

     

    - Nolan got his start in the bourbon industry through owning a wine and spirits distribution company in the 2000s. Distributing other companies' products exposed him to opportunities in the bourbon market.

    - In 2010, he began sourcing new make whiskey from local distilleries like MGP and experimenting with aging and blending to develop unique flavor profiles.

    - Re-barreling whiskey into different barrel types like port, sherry, rum barrels allows for innovation and customized flavor profiles.

    - Building a brand is challenging as a non-distilling producer, requiring creativity to differentiate products made from sourced whiskey.

    - Generating new product ideas comes from monthly team meetings where trends and opportunities are discussed openly.

    - Consistency in blending batches while still introducing some variation keeps customers interested in trying new releases.

    - Expanding distribution and online sales helps connect with a wider audience and find new customers.

    - Nolan's goals are to continue innovating, run a successful small business, and make Backbone Bourbon a top Indiana destination for whiskey tourists.

    Nolan Smith

    Backbone Bourbon Company

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    ]]>     Wed, 22 Nov 2023 06:00:00 +0000 emberisolutions@gmail.com (Nolan Smith) https://business-of-whats-next.simplecast.com/episodes/backbone-bourbon-co-QTXmSHyB Episode Notes

    Key Takeaways:

     

    - Nolan got his start in the bourbon industry through owning a wine and spirits distribution company in the 2000s. Distributing other companies' products exposed him to opportunities in the bourbon market.

    - In 2010, he began sourcing new make whiskey from local distilleries like MGP and experimenting with aging and blending to develop unique flavor profiles.

    - Re-barreling whiskey into different barrel types like port, sherry, rum barrels allows for innovation and customized flavor profiles.

    - Building a brand is challenging as a non-distilling producer, requiring creativity to differentiate products made from sourced whiskey.

    - Generating new product ideas comes from monthly team meetings where trends and opportunities are discussed openly.

    - Consistency in blending batches while still introducing some variation keeps customers interested in trying new releases.

    - Expanding distribution and online sales helps connect with a wider audience and find new customers.

    - Nolan's goals are to continue innovating, run a successful small business, and make Backbone Bourbon a top Indiana destination for whiskey tourists.

    Nolan Smith

    Backbone Bourbon Company

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    ]]>     Backbone Bourbon Co. Nolan Smith 00:39:00 In this episode of Harvest to Pour we interview Nolan Smith, the co-founder of Backbone Bourbon Company. Nolan discusses how he got started in the bourbon industry over a decade ago by distributing other companies' whiskey. He eventually began sourcing whiskey from distilleries and experimenting with aging it in different barrel types to develop unique flavor profiles. Nolan explains how this "re-barreling" and blending approach allows him to craft bourbons with their own distinct identities. He talks about some of the challenges of building a brand as a non-distilling producer. Nolan also shares details about expanding distribution, generating new product ideas with his small team, and his goals for continuing to innovate and grow Backbone Bourbon. In this episode of Harvest to Pour we interview Nolan Smith, the co-founder of Backbone Bourbon Company. Nolan discusses how he got started in the bourbon industry over a decade ago by distributing other companies' whiskey. He eventually began sourcing whiskey from distilleries and experimenting with aging it in different barrel types to develop unique flavor profiles. Nolan explains how this "re-barreling" and blending approach allows him to craft bourbons with their own distinct identities. He talks about some of the challenges of building a brand as a non-distilling producer. Nolan also shares details about expanding distribution, generating new product ideas with his small team, and his goals for continuing to innovate and grow Backbone Bourbon. indiana bourbon, non distilling producer, beverage industry, craft bourbon innovation, small business, backbone bourbon, bourbon blending, building a bourbon brand false full 15     9235df8f-2899-4cc5-949d-9650a2ec9189 Mara Young of Community Cultures: The secret ingredient to growing great cultures. Key points and takeaways

    • Community Cultures started as a passion project collecting wild yeast samples from nature
    • It takes intensive process of isolation, identification, testing to develop wild yeasts for commercial use
    • Organic growth from a small garage operation to a larger facility comes with challenges of limited budget
    • Fostering team collaboration by playing to strengths and allowing flexibility is important for small businesses 
    • Developing unique flavors from native microbes can attract or repel brewery customers
    • Perseverance and pivoting ideas over time can turn curiosity into a successful business
    • Support people by letting them grow into their positions. 

     

    Community Cultures Yeast Lab

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    ]]>     Wed, 15 Nov 2023 06:00:00 +0000 emberisolutions@gmail.com (Mara Young) https://business-of-whats-next.simplecast.com/episodes/community-cultures-ybvYHxMd Key points and takeaways

    • Community Cultures started as a passion project collecting wild yeast samples from nature
    • It takes intensive process of isolation, identification, testing to develop wild yeasts for commercial use
    • Organic growth from a small garage operation to a larger facility comes with challenges of limited budget
    • Fostering team collaboration by playing to strengths and allowing flexibility is important for small businesses 
    • Developing unique flavors from native microbes can attract or repel brewery customers
    • Perseverance and pivoting ideas over time can turn curiosity into a successful business
    • Support people by letting them grow into their positions. 

     

    Community Cultures Yeast Lab

    Instagram

    Facebook

    1202 WEST ELSMERE PLACE, SAN ANTONIO, TEXAS, 78201, 

     210-236-8351 

    MARA@TEXASCULTURES.COMMUNITY

     

     

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    ]]>     Mara Young of Community Cultures: The secret ingredient to growing great cultures. Mara Young 01:03:26 Mara Young shares the exciting story of Community Cultures yeast lab. They started as a passion project, collecting yeast from Texas camping trips. Mara and her partner Rob experimented to find promising strains. Breweries got interested, and now they're a big company. Mara explains the hard work they do to turn wild yeasts into products and the challenges of a small budget. But she focuses on teamwork, using strengths and flexibility. Community Cultures keeps innovating for the industry. Mara's story is about turning curiosity into a business, and it's inspiring for entrepreneurs. Discover how they make unique flavors from native microbes and build a community through fermentation. Join us for this exciting journey! Mara Young shares the exciting story of Community Cultures yeast lab. They started as a passion project, collecting yeast from Texas camping trips. Mara and her partner Rob experimented to find promising strains. Breweries got interested, and now they're a big company. Mara explains the hard work they do to turn wild yeasts into products and the challenges of a small budget. But she focuses on teamwork, using strengths and flexibility. Community Cultures keeps innovating for the industry. Mara's story is about turning curiosity into a business, and it's inspiring for entrepreneurs. Discover how they make unique flavors from native microbes and build a community through fermentation. Join us for this exciting journey! yeast lab, starting a small business, beverage industry, craft beer yeast, beer industry, community cultures, fermentation process, wild yeast, organic business growth false full 14     1f70d754-c30d-46c3-92f9-78b3d461d91b Sharon Colona of Avocado Tea Company: The Secret in the Leaves: Turning an Accidental Discovery into a Thriving Company Key Takeaways and Lessons from the Interview:

    - Develop new production processes from scratch when your industry doesn't exist locally by learning skills, finding partners, and creating your own systems.

    - Use creative marketing strategies to educate customers about a unique product they've never heard of through various approaches like social media, events, and testimonials.

    - Effective communication and organization is critical when your business relies on multiple partners across different steps of the process.

    - Overcome challenges through determination, outsourcing selectively, focusing on steady growth, and not getting overwhelmed by obstacles.

    - Turn unexpected opportunities into thriving businesses by pursuing your passion, conducting market research, and solving real consumer needs.

    - Learn from mistakes, know your limitations, and rely on referrals rather than hiring without vetting when growing your team.

     

    Learn more about Sharon and Avacado Tea Co.

    Avacado Tea Co. 

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    ]]>     Wed, 1 Nov 2023 05:00:00 +0000 emberisolutions@gmail.com (Sharon Colona) https://business-of-whats-next.simplecast.com/episodes/avocado-tea-company-y2BIX7wi Key Takeaways and Lessons from the Interview:

    - Develop new production processes from scratch when your industry doesn't exist locally by learning skills, finding partners, and creating your own systems.

    - Use creative marketing strategies to educate customers about a unique product they've never heard of through various approaches like social media, events, and testimonials.

    - Effective communication and organization is critical when your business relies on multiple partners across different steps of the process.

    - Overcome challenges through determination, outsourcing selectively, focusing on steady growth, and not getting overwhelmed by obstacles.

    - Turn unexpected opportunities into thriving businesses by pursuing your passion, conducting market research, and solving real consumer needs.

    - Learn from mistakes, know your limitations, and rely on referrals rather than hiring without vetting when growing your team.

     

    Learn more about Sharon and Avacado Tea Co.

    Avacado Tea Co. 

    Instagram 

    Facebook

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    Matthew Shipp

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    ]]>     Sharon Colona of Avocado Tea Company: The Secret in the Leaves: Turning an Accidental Discovery into a Thriving Company Sharon Colona 00:45:28 In this interview, Sharon Colona shares how she unintentionally started her own tea company after retiring to her new home in California. The property came with 550 avocado trees, which led Sharon to research the health benefits of avocado leaf tea after drinking it herself. Impressed by the results, she was inspired to share this superfood with others through starting Avocado Tea Company. However, as the U.S. has no tea industry, Sharon faced challenges in developing processes for sourcing, production, and marketing her unique product. Over three years she has worked hard, found help from others, and seen steady growth through overcoming obstacles. The interview offers business lessons and insight into developing an innovative concept from scratch. In this interview, Sharon Colona shares how she unintentionally started her own tea company after retiring to her new home in California. The property came with 550 avocado trees, which led Sharon to research the health benefits of avocado leaf tea after drinking it herself. Impressed by the results, she was inspired to share this superfood with others through starting Avocado Tea Company. However, as the U.S. has no tea industry, Sharon faced challenges in developing processes for sourcing, production, and marketing her unique product. Over three years she has worked hard, found help from others, and seen steady growth through overcoming obstacles. The interview offers business lessons and insight into developing an innovative concept from scratch. false full 13     e4b9cdcf-4611-4817-bb00-deaa4651a2fd Russ Broker of Blacksmith Distillery, Lohman, MO - From Sawdust to Private Labels Key Lessons

    - Starting small and building incrementally based on family passion can lead to successful growth over time
     

    - Understanding regulations fully from the beginning and having proper processes in place can avoid issues down the road 
     

    - Creativity and experimentation with different aging and finishing techniques allow for unique product profiles
     

    - Direct customer engagement through tastings and events is important for building awareness as a small brand
     

    - Finding niche opportunities like private labeling can help scale the business beyond production constraints
     

    - Ongoing education helps refine operations and identify areas for improvement or expansion
     

    - Effectively communicating roles and responsibilities among family/partners is critical for coordination

     

    "I've stood in front of thousands of people and gotten the best feedback you can ever get, facial expressions. I mean, people can try to be nice, or try to not be nice or whatever, you know, but nobody wants to just say something terrible. But you can tell genuinely when people really like your product over and over and over again." -Russ Broker

     

    Russ Broker

    Blacksmith Distillery

    Private Labeling Program

    TheForge@BlacksmithDistillery.com

     

     

     

     

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    ]]>     Wed, 25 Oct 2023 05:00:00 +0000 emberisolutions@gmail.com (Russ Broker) https://business-of-whats-next.simplecast.com/episodes/blacksmith-distillery-xCqc6l9x Key Lessons

    - Starting small and building incrementally based on family passion can lead to successful growth over time
     

    - Understanding regulations fully from the beginning and having proper processes in place can avoid issues down the road 
     

    - Creativity and experimentation with different aging and finishing techniques allow for unique product profiles
     

    - Direct customer engagement through tastings and events is important for building awareness as a small brand
     

    - Finding niche opportunities like private labeling can help scale the business beyond production constraints
     

    - Ongoing education helps refine operations and identify areas for improvement or expansion
     

    - Effectively communicating roles and responsibilities among family/partners is critical for coordination

     

    "I've stood in front of thousands of people and gotten the best feedback you can ever get, facial expressions. I mean, people can try to be nice, or try to not be nice or whatever, you know, but nobody wants to just say something terrible. But you can tell genuinely when people really like your product over and over and over again." -Russ Broker

     

    Russ Broker

    Blacksmith Distillery

    Private Labeling Program

    TheForge@BlacksmithDistillery.com

     

     

     

     

    Connect with the Host
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    ]]>     Russ Broker of Blacksmith Distillery, Lohman, MO - From Sawdust to Private Labels Russ Broker 00:37:15 Russ Broker, founder of Blacksmith Distillery, shares his family's passion for distilling, how he overcame challenges to start his business, and the secrets to his success. Learn how he's using smaller barrels to age spirits faster and how he's expanding his business through private labeling. Russ Broker, founder of Blacksmith Distillery, shares his family's passion for distilling, how he overcame challenges to start his business, and the secrets to his success. Learn how he's using smaller barrels to age spirits faster and how he's expanding his business through private labeling. private label, boubon, supply chain, small barrel, business success, whiskey, beverage industry, family business, missouri, communication, covid false full 12     43f01342-3f26-4ee4-bf3f-4134311eb0ad Crafting Success: Balancing Vision and Flexibility in the Beverage Industry Key Take Aways

    - Have a clear vision and core values for your business.

    - Be flexible within those values and open to new ideas, but don't lose focus of your vision.

    - Use a "keystone" approach to evaluate new ideas by checking if they help fulfill your purpose and overcome challenges.

    -As business grows, the owner needs to shift from always seeking the next new idea as an entrepreneur would, to more selectively choosing ideas that align with and further their established vision and core business as the owner.

     

     

    Connect with the Host
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    Be a guest: https://emberisolutions.com/harvest-to-pour/

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    ]]>     Wed, 18 Oct 2023 05:00:00 +0000 emberisolutions@gmail.com (Brandon Ruck, Howard Lerner, Michael Crowell, Matthew Shipp, Conor VanBuskirk) https://business-of-whats-next.simplecast.com/episodes/keystone-zdhWq_l4 Key Take Aways

    - Have a clear vision and core values for your business.

    - Be flexible within those values and open to new ideas, but don't lose focus of your vision.

    - Use a "keystone" approach to evaluate new ideas by checking if they help fulfill your purpose and overcome challenges.

    -As business grows, the owner needs to shift from always seeking the next new idea as an entrepreneur would, to more selectively choosing ideas that align with and further their established vision and core business as the owner.

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

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    ]]>     Crafting Success: Balancing Vision and Flexibility in the Beverage Industry Brandon Ruck, Howard Lerner, Michael Crowell, Matthew Shipp, Conor VanBuskirk 00:10:50 This episode provides advice for beverage business owners on balancing staying true to their vision while still allowing flexibility for growth. Matthew Shipp discusses the importance of having clear core values and vision, but being open to new ideas and opportunities. He recommends using a "keystone" approach to evaluate new ideas by checking if they help fulfill the company's purpose and overcome potential roadblocks. This episode provides advice for beverage business owners on balancing staying true to their vision while still allowing flexibility for growth. Matthew Shipp discusses the importance of having clear core values and vision, but being open to new ideas and opportunities. He recommends using a "keystone" approach to evaluate new ideas by checking if they help fulfill the company's purpose and overcome potential roadblocks. business success, beverage industry, focus, flexibility, distraction, keystone, process, workshop, tips, vision false full 11     c1c56ec6-1ff7-40b5-810f-e8e5d4a60fdd Howard Lerner - Planting the seeds of a thriving coffee culture Some key business lessons learned from this interview include:

    - Pay employees a livable wage to attract and retain talent long-term.

    - Focus on quality, customer service, and atmosphere as the three main levers to control the customer experience.

    - Effective communication between ownership/management and store-level teams is critical as a business grows.

    - Competitions can help drive industry standards and skills development for employees.

    - Sourcing green coffee beans requires developing relationships with specialized importers over time.

    - Providing alternative "currencies" like recognition helps motivate employees beyond just financial compensation.

    - A business owner should develop their skills alongside industry evolution for continued success.

    - Mistakes will happen early on but can provide valuable learning opportunities if addressed properly.

     

    Howard Lerner

    Kaldi's Coffee Roasting Co.

     

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    ]]>     Wed, 11 Oct 2023 05:00:00 +0000 emberisolutions@gmail.com (Howard Lerner) https://business-of-whats-next.simplecast.com/episodes/howard-lerner-Caq_biMn Some key business lessons learned from this interview include:

    - Pay employees a livable wage to attract and retain talent long-term.

    - Focus on quality, customer service, and atmosphere as the three main levers to control the customer experience.

    - Effective communication between ownership/management and store-level teams is critical as a business grows.

    - Competitions can help drive industry standards and skills development for employees.

    - Sourcing green coffee beans requires developing relationships with specialized importers over time.

    - Providing alternative "currencies" like recognition helps motivate employees beyond just financial compensation.

    - A business owner should develop their skills alongside industry evolution for continued success.

    - Mistakes will happen early on but can provide valuable learning opportunities if addressed properly.

     

    Howard Lerner

    Kaldi's Coffee Roasting Co.

     

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    ]]>     Howard Lerner - Planting the seeds of a thriving coffee culture Howard Lerner 00:48:02 Howard Learner is a pioneer in the third-wave coffee movement and co-founder of Kaldi’s Coffee Roasting. In this episode, he shares his insights on the evolution of the industry, the challenges of learning coffee sourcing and roasting, and the lessons he's learned along the way. Kaldi’s Coffee, was founded in St. Louis in 1994 by Howard Lerner and Suzanne Lengua. They started by buying coffee from a roaster in central Missouri but soon realized they needed to roast their own to keep up with demand. Howard discussed the challenges of learning to roast and the coffee industry in the early days. He also talked about how Kaldi’s helped drive higher quality standards in coffee and trained baristas through competitions. The interview covered Kaldi’s journey of sourcing better coffee beans and developing their skills to match. Finally, he discusses the three levers to balancing a successful coffee shop and how using alternative currencies is a great way to build and maintain your team. Howard Learner is a pioneer in the third-wave coffee movement and co-founder of Kaldi’s Coffee Roasting. In this episode, he shares his insights on the evolution of the industry, the challenges of learning coffee sourcing and roasting, and the lessons he's learned along the way. Kaldi’s Coffee, was founded in St. Louis in 1994 by Howard Lerner and Suzanne Lengua. They started by buying coffee from a roaster in central Missouri but soon realized they needed to roast their own to keep up with demand. Howard discussed the challenges of learning to roast and the coffee industry in the early days. He also talked about how Kaldi’s helped drive higher quality standards in coffee and trained baristas through competitions. The interview covered Kaldi’s journey of sourcing better coffee beans and developing their skills to match. Finally, he discusses the three levers to balancing a successful coffee shop and how using alternative currencies is a great way to build and maintain your team. alternative currencies, marketing, specialty coffee standards, business success, beverage industry, third wave coffee origins, coffee industry evolution, early growth, missouri, third wave coffee, specialty coffee false full 10     a23766b0-7be7-409c-8be7-a1b349cfd166 Course Coffee - Seek and You Shall Find Key Takeaways

    - Having a clear vision and values is important, but also being flexible to allow the business to grow.

    - Building strong community relationships from the beginning, whether through farmers markets or local businesses, is crucial for success.

    - Connecting personally with coffee farmers to understand their processes and challenges helps develop unique coffee offerings.

    - Communication is key at every level, from suppliers to staff to customers, to ensure quality and growth.

    - Staying true to providing a quality specialty coffee experience while also experimenting with new ideas and flavors keeps customers engaged.

    - Continuing to support and be involved in the local community as it grows is important for small businesses.

     

    "I think some of the things that I've learned, is that be open to making mistakes, that's going to be part of a business, you're going to try things that you're like, hey, is this a good idea? "  -Brandon Runk

     

    Course Coffee

    1218/1220 N 2nd St.
    St Charles, MO 63301

    217.481.6244

    Instagram

    Facebook

     

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

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    Matthew Shipp

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 4 Oct 2023 05:00:00 +0000 emberisolutions@gmail.com (Brandon Ruck) https://business-of-whats-next.simplecast.com/episodes/course-coffee-SJCHQ0fO Key Takeaways

    - Having a clear vision and values is important, but also being flexible to allow the business to grow.

    - Building strong community relationships from the beginning, whether through farmers markets or local businesses, is crucial for success.

    - Connecting personally with coffee farmers to understand their processes and challenges helps develop unique coffee offerings.

    - Communication is key at every level, from suppliers to staff to customers, to ensure quality and growth.

    - Staying true to providing a quality specialty coffee experience while also experimenting with new ideas and flavors keeps customers engaged.

    - Continuing to support and be involved in the local community as it grows is important for small businesses.

     

    "I think some of the things that I've learned, is that be open to making mistakes, that's going to be part of a business, you're going to try things that you're like, hey, is this a good idea? "  -Brandon Runk

     

    Course Coffee

    1218/1220 N 2nd St.
    St Charles, MO 63301

    217.481.6244

    Instagram

    Facebook

     

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

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    Matthew Shipp

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Course Coffee - Seek and You Shall Find Brandon Ruck 00:36:09 Brandon Runk, owner and roaster of Coarse Coffee in St. Charles, Missouri. Brandon shared the story of how he got into coffee roasting as a hobby and then started Coarse Coffee with his wife in 2017. He discussed their journey from farmers markets to finding a building for their coffee shop. Brandon also talked about sourcing unique coffees from around the world and his approach to roasting. He described educating baristas and ensuring customers enjoy the coffee. It was fascinating to hear about Brandon's goals for Coarse Coffee and continuing to grow the business in St. Charles. Brandon Runk, owner and roaster of Coarse Coffee in St. Charles, Missouri. Brandon shared the story of how he got into coffee roasting as a hobby and then started Coarse Coffee with his wife in 2017. He discussed their journey from farmers markets to finding a building for their coffee shop. Brandon also talked about sourcing unique coffees from around the world and his approach to roasting. He described educating baristas and ensuring customers enjoy the coffee. It was fascinating to hear about Brandon's goals for Coarse Coffee and continuing to grow the business in St. Charles. coffee roastery, business success, beverage industry, community, challenges, coffee shop, journey, coffee, missouri, specialty coffee false full 9     eeff8a73-118a-4cd9-a79c-675cbedf3259 Shortleaf Brewery: Finding Your Balance Key Takeaways:

    - Developing a strong business plan is important for securing financing. Having a clear vision and story is also helpful.

    - Understanding your business model and communicating it clearly to customers is important to avoid confusion and negative feedback early on.

    - Building community involvement through programs like a pint club and events helps create loyal customers and advocates.

    - Having a diverse team that brings different skills and perspectives can help the business in areas like legal, finance, operations, etc.

    - Finding a balance of passion for the work while also having other sources of income helps ensure long term sustainability of the business.

    - Constantly evaluating and adapting offerings to meet customer interests helps broaden appeal and sales over time.

     

    "I've been teaching for 15 years, there's no way if I taught the same way I taught when I first started, I wouldn't be teaching anymore. There's just no way. So it's important for us as a business to be, flexible and understanding to our clients, our customers that walk in the door, but also our our employees that walk through the back door." -Michael Crowell

     

    Shortleaf Brewing

    Instagram

    Facebook

    Locations

    Winghaven

    7434 VILLAGE CENTER DRIVE 

    O'FALLON, MO 63368  T: (636) 265-4004

    ----------

    Lake of the Ozarks

    311 SOUTH BUSINESS ROUTE 5

    CAMDENTON, MO 65010

    ---------

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

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    Matthew Shipp

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 27 Sep 2023 05:00:00 +0000 emberisolutions@gmail.com (Michael Crowell) https://business-of-whats-next.simplecast.com/episodes/shortleaf-brewery-YaAXKrUY Key Takeaways:

    - Developing a strong business plan is important for securing financing. Having a clear vision and story is also helpful.

    - Understanding your business model and communicating it clearly to customers is important to avoid confusion and negative feedback early on.

    - Building community involvement through programs like a pint club and events helps create loyal customers and advocates.

    - Having a diverse team that brings different skills and perspectives can help the business in areas like legal, finance, operations, etc.

    - Finding a balance of passion for the work while also having other sources of income helps ensure long term sustainability of the business.

    - Constantly evaluating and adapting offerings to meet customer interests helps broaden appeal and sales over time.

     

    "I've been teaching for 15 years, there's no way if I taught the same way I taught when I first started, I wouldn't be teaching anymore. There's just no way. So it's important for us as a business to be, flexible and understanding to our clients, our customers that walk in the door, but also our our employees that walk through the back door." -Michael Crowell

     

    Shortleaf Brewing

    Instagram

    Facebook

    Locations

    Winghaven

    7434 VILLAGE CENTER DRIVE 

    O'FALLON, MO 63368  T: (636) 265-4004

    ----------

    Lake of the Ozarks

    311 SOUTH BUSINESS ROUTE 5

    CAMDENTON, MO 65010

    ---------

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

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    Emberi Solutions: https://emberisolutions.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

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    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Shortleaf Brewery: Finding Your Balance Michael Crowell 00:48:13 I talk to Michael Crowell, owner of Shortleaf Brewing and full-time teacher, about finding a balance between his two passions. Michael will share his insights on how he manages to juggle his two careers. He'll also talk about the challenges and rewards of being a craft brewer and a teacher, and how he uses his skills from one job to help him in the other. Whether you're a business owner with a side hustle or a full-time employee with multiple passions, you'll find Michael's insights valuable. PS Listen long enough and find out how much he appreciates his customers! I talk to Michael Crowell, owner of Shortleaf Brewing and full-time teacher, about finding a balance between his two passions. Michael will share his insights on how he manages to juggle his two careers. He'll also talk about the challenges and rewards of being a craft brewer and a teacher, and how he uses his skills from one job to help him in the other. Whether you're a business owner with a side hustle or a full-time employee with multiple passions, you'll find Michael's insights valuable. PS Listen long enough and find out how much he appreciates his customers! wort, brewery, balance, teacher, beverage industry, community growth, craft beer, missouri, staff training, adaptation, business plan false full 8     77904f57-ecdd-49dc-bf13-4a231dfa8775 Empowering Your Team to Solve Problems and Drive Results Problem - Team not meeting expectations. 

    1st attempt: - Call the meeting

    2nd attempt: - Owner implementation 

    Together Alone Collaboration

    Why this works

    How a facilitator can help you connect with your team.

    Business Bottleneck Breakthrough

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

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    Matthew Shipp

    Be a Guest

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 20 Sep 2023 05:00:00 +0000 emberisolutions@gmail.com (Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/problem-solving-teams-t_kuKo0B Problem - Team not meeting expectations. 

    1st attempt: - Call the meeting

    2nd attempt: - Owner implementation 

    Together Alone Collaboration

    Why this works

    How a facilitator can help you connect with your team.

    Business Bottleneck Breakthrough

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Empowering Your Team to Solve Problems and Drive Results Matthew Shipp 00:13:16 As a beverage entrepreneur or professional, you know that your team is your most valuable asset. They're the ones who are out there every day, making your products, serving your customers, and keeping your business running smoothly. So it's important to invest in your team and empower them to be the best that they can be. That's where today's episode comes in. We're going to be talking about some key ways to empower your team that helps to strengthen transparency, team development, role flexibility, and team investment. We'll discuss a few easy ways that help build these traits in your team, and how it will allow you to reconnect by stepping back into that team role yourself once again. So if you're ready to learn how to empower your team to solve problems and drive results, then listen in. As a beverage entrepreneur or professional, you know that your team is your most valuable asset. They're the ones who are out there every day, making your products, serving your customers, and keeping your business running smoothly. So it's important to invest in your team and empower them to be the best that they can be. That's where today's episode comes in. We're going to be talking about some key ways to empower your team that helps to strengthen transparency, team development, role flexibility, and team investment. We'll discuss a few easy ways that help build these traits in your team, and how it will allow you to reconnect by stepping back into that team role yourself once again. So if you're ready to learn how to empower your team to solve problems and drive results, then listen in. alone together, guide, beverage industry, problem solving, empowered teams, facilitation, structured meetings, team leader, collaboration, discover challenges false full 7     791f0a75-9296-4dc6-bfcb-527045b248f4 SugarBot 1. Jackie's background in graphic design and her decision to leave corporate work to pursue baking 

    2. Starting the Sugar Bot Sweet Shop bakery out of her home in 2012 

    3. Quickly outgrowing two storefront locations due to business growth 

    4. Acquiring the  Little O's soda shop in 2016 and transforming it into the Sugar Bot Creamery 

    5. Facing challenges in sourcing high-quality ingredients and equipment 

    6. Implementing inclusive hiring practices and competitive pay to build employee loyalty 

    7. Educating staff on full business finances and costs to boost understanding 

    8. Continued growth leading to a new larger Creamery production space in 2020 

    9. Advice to others to plan for scaling up by defining roles and hiring help early on

     

    Meet Jackie Huebbe
    Facebook

    SugarBot Creamery 

    Instagram Creamery

    SugarBot Sweet Shop

    Instagram Sweet Shop

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

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    Matthew Shipp

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    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 13 Sep 2023 05:00:00 +0000 emberisolutions@gmail.com (Jackie Huebbe) https://business-of-whats-next.simplecast.com/episodes/sugarbot-Tc683lp9 1. Jackie's background in graphic design and her decision to leave corporate work to pursue baking 

    2. Starting the Sugar Bot Sweet Shop bakery out of her home in 2012 

    3. Quickly outgrowing two storefront locations due to business growth 

    4. Acquiring the  Little O's soda shop in 2016 and transforming it into the Sugar Bot Creamery 

    5. Facing challenges in sourcing high-quality ingredients and equipment 

    6. Implementing inclusive hiring practices and competitive pay to build employee loyalty 

    7. Educating staff on full business finances and costs to boost understanding 

    8. Continued growth leading to a new larger Creamery production space in 2020 

    9. Advice to others to plan for scaling up by defining roles and hiring help early on

     

    Meet Jackie Huebbe
    Facebook

    SugarBot Creamery 

    Instagram Creamery

    SugarBot Sweet Shop

    Instagram Sweet Shop

     

     

    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     SugarBot Jackie Huebbe 00:43:48 An Inside Look at Sugar Bot Sweet Shop and Creamery: Building a Successful Business with Unique Products and Valued Employees. In this interview I talk to Jackie Huebbe the owner of two successful businesses, Sugar Bot Sweet Shop and Creamery. She details how she started with the bakery after leaving the corporate world. Jackie emphasizes building community through inclusive hiring practices and competitive pay. Overall, Jackie's focus on unique products, valued team, and giving opportunities to all lays the foundation for Sugar Bot's ongoing sweet success. An Inside Look at Sugar Bot Sweet Shop and Creamery: Building a Successful Business with Unique Products and Valued Employees. In this interview I talk to Jackie Huebbe the owner of two successful businesses, Sugar Bot Sweet Shop and Creamery. She details how she started with the bakery after leaving the corporate world. Jackie emphasizes building community through inclusive hiring practices and competitive pay. Overall, Jackie's focus on unique products, valued team, and giving opportunities to all lays the foundation for Sugar Bot's ongoing sweet success. team culture, beverage industry, transparency, creamery, bakery, community, growth, employee false full 6     acb6f58b-09cd-4569-901e-0b778b8ad5fa PJs Coffee: Franchise, Family and Fun We discuss how the Whiteheads got started in the coffee business after having kids and drinking a lot of coffee. John did research on different franchise options and they chose PJ's. They talked about building their team, the challenges of getting started, and seasonal operations. The Whiteheads also toured the PJ's roastery and met the roast master. They aim to expand to multiple locations while continuing to serve their community.

    "We want to make that community footprint. And we want people to know that, even though this is a franchise, this is very much locally owned and operated.” - Jennifer Whitehead

     

    1. Background on how they got into coffee business after having kids

    2. Research process on franchise options and what led them to choose PJ's

    3. Touring PJ's roastery and meeting the roast master

    4. Opening their franchise location in O'Fallon, MO

    5. Building their team and emphasizing culture

    6. Initial challenges like adjusting operations and unexpected volumes

    7. Maintaining customer traffic over time through promotions

    8. Involvement in the local community

    9. Goals of expanding to multiple locations in the future

    10. Advice for others considering franchise ownership

    11. Their favorite drinks.

     

    Connect with Jennifer and John

    PJ's Coffee, O'Fallon, Missouri

    2426 State Hwy K
    O'Fallon, MO 63368

     

     


    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

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    Connect with the Host
    Matthew Shipp

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 6 Sep 2023 05:00:00 +0000 emberisolutions@gmail.com (Jennifer Whitehead, John Whitehead) https://business-of-whats-next.simplecast.com/episodes/pjs-coffee-franchise-family-and-fun-5XEnHjTX We discuss how the Whiteheads got started in the coffee business after having kids and drinking a lot of coffee. John did research on different franchise options and they chose PJ's. They talked about building their team, the challenges of getting started, and seasonal operations. The Whiteheads also toured the PJ's roastery and met the roast master. They aim to expand to multiple locations while continuing to serve their community.

    "We want to make that community footprint. And we want people to know that, even though this is a franchise, this is very much locally owned and operated.” - Jennifer Whitehead

     

    1. Background on how they got into coffee business after having kids

    2. Research process on franchise options and what led them to choose PJ's

    3. Touring PJ's roastery and meeting the roast master

    4. Opening their franchise location in O'Fallon, MO

    5. Building their team and emphasizing culture

    6. Initial challenges like adjusting operations and unexpected volumes

    7. Maintaining customer traffic over time through promotions

    8. Involvement in the local community

    9. Goals of expanding to multiple locations in the future

    10. Advice for others considering franchise ownership

    11. Their favorite drinks.

     

    Connect with Jennifer and John

    PJ's Coffee, O'Fallon, Missouri

    2426 State Hwy K
    O'Fallon, MO 63368

     

     


    Connect with the Host
    Matthew Shipp

    Be a guest: https://emberisolutions.com/harvest-to-pour/

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    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

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    Connect with the Host
    Matthew Shipp

    Be a Guest

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     PJs Coffee: Franchise, Family and Fun Jennifer Whitehead, John Whitehead 00:30:56 John and Jennifer Whitehead started their PJ's Coffee franchise in O'Fallon, Missouri and have grown it into a successful local business through hard work, building a strong team, and community involvement. They discussed their passion for coffee and desire to own their own business as a family. John and Jennifer Whitehead started their PJ's Coffee franchise in O'Fallon, Missouri and have grown it into a successful local business through hard work, building a strong team, and community involvement. They discussed their passion for coffee and desire to own their own business as a family. franchise, pj's coffee, beverage industry, community, coffee, missouri, family, o'fallon, team building false full 5     c08d0374-27d3-49b6-b437-fcf2889cbb4c Upshot Coffee Show Notes

    1. Conor's background and how he got into the coffee business after previously owning chocolate franchises.

    2. Upshot's coffee sourcing process, including working with importers and doing sample roasting.

    3. Conor's recent trip to a coffee farm in Brazil where he saw the harvesting process first-hand and conducted fermentation experiments. The BeanPod Ep. 18 - Brazil Origin trip (Part. 2)

    4. The challenges of the coffee supply chain and ensuring quality from harvest to cup.

    5. Upshot's focus on customer service and new product development.

    6. Industry trends Conor sees, like the rise of drive-thru coffee shops and focus on specialty coffee experiences.

    7. Advice Conor gives for those wanting to start their own coffee business.

    8. Upcoming events and ways for customers to find Upshot Coffee's products and cafes.

     

    Upshot Coffee

    5326 Highway N, Cottleville, MO

    https://weareupshotcoffee.com/

    https://www.instagram.com/weareupshotcoffee/

    https://www.facebook.com/weareupshotcoffee

    Connect with the Host
    Matthew Shipp

    Be a Guest

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    Instagram: https://www.instagram.com/matthewjshipp/

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 30 Aug 2023 05:00:00 +0000 emberisolutions@gmail.com (Conor VanBuskirk) https://business-of-whats-next.simplecast.com/episodes/upshot-coffee-TJ3jbynx Show Notes

    1. Conor's background and how he got into the coffee business after previously owning chocolate franchises.

    2. Upshot's coffee sourcing process, including working with importers and doing sample roasting.

    3. Conor's recent trip to a coffee farm in Brazil where he saw the harvesting process first-hand and conducted fermentation experiments. The BeanPod Ep. 18 - Brazil Origin trip (Part. 2)

    4. The challenges of the coffee supply chain and ensuring quality from harvest to cup.

    5. Upshot's focus on customer service and new product development.

    6. Industry trends Conor sees, like the rise of drive-thru coffee shops and focus on specialty coffee experiences.

    7. Advice Conor gives for those wanting to start their own coffee business.

    8. Upcoming events and ways for customers to find Upshot Coffee's products and cafes.

     

    Upshot Coffee

    5326 Highway N, Cottleville, MO

    https://weareupshotcoffee.com/

    https://www.instagram.com/weareupshotcoffee/

    https://www.facebook.com/weareupshotcoffee

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

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    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Upshot Coffee Conor VanBuskirk 00:35:31 In this episode, I talk to Conor VanBuskirk, the owner and operator of Upshot Coffee, a specialty coffee roasting and café business based in St. Charles, Missouri. Conor discussed his entrepreneurial journey from originally owning chocolate franchises to pivoting into the coffee industry. He detailed Upshot's business model of sourcing high quality coffee beans directly from farmers around the world. Conor also emphasized the company's focus on customer service and new product development. Additionally, the importance of saying "yes" to opportunities presented to you and how that is guided him. Conor also talks about their experiences from a recent trip to a coffee farm in Brazil to see the harvesting process first-hand. In this episode, I talk to Conor VanBuskirk, the owner and operator of Upshot Coffee, a specialty coffee roasting and café business based in St. Charles, Missouri. Conor discussed his entrepreneurial journey from originally owning chocolate franchises to pivoting into the coffee industry. He detailed Upshot's business model of sourcing high quality coffee beans directly from farmers around the world. Conor also emphasized the company's focus on customer service and new product development. Additionally, the importance of saying "yes" to opportunities presented to you and how that is guided him. Conor also talks about their experiences from a recent trip to a coffee farm in Brazil to see the harvesting process first-hand. sample roasting, supply chain, quality control, coffee farm, beverage industry, direct trade, business owner, brazil, customer service, sourcing, the beanpod podcast, specialty coffee, entrepreneurs, product development, industry trends false full 4     02ef5431-7d47-4424-bf9b-eb21dd01a782 Switchgrass Spirits Show Notes

    • Nick's background in international development and breweries 
    • Starting Switchgrass Spirits with his wife Sarah and partner Pat as a worker-owned distillery 
    • Sourcing ingredients locally, especially corn, wheat, rye from the Midwest region 
    • Their unique "sweet mashing" process of making an ale instead of using bacteria 
    • Manual batch distillation process and making cuts by taste 
    • Aging whiskey in barrels and how the building's temperature regulation impacts barrel breathing 
    • Goals of producing aged bottled-in-bond whiskies in 4+ years 
    • Challenges of scaling up while prioritizing aging whiskey 
    • Upcoming releases of 4-year aged whiskies and single malts

    Events

    Tours and Tastings

    Location

    DISTILLERY & BARREL HOUSE

    (not currently open to the public)

    6100 Idadale Avenue
    Saint Louis, MO 63133

    314-203-6539

    https://switchgrassspirits.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Wed, 23 Aug 2023 05:00:00 +0000 emberisolutions@gmail.com (Nick Colombo) https://business-of-whats-next.simplecast.com/episodes/switchgrass-spirits-PSZsAcpP Show Notes

    • Nick's background in international development and breweries 
    • Starting Switchgrass Spirits with his wife Sarah and partner Pat as a worker-owned distillery 
    • Sourcing ingredients locally, especially corn, wheat, rye from the Midwest region 
    • Their unique "sweet mashing" process of making an ale instead of using bacteria 
    • Manual batch distillation process and making cuts by taste 
    • Aging whiskey in barrels and how the building's temperature regulation impacts barrel breathing 
    • Goals of producing aged bottled-in-bond whiskies in 4+ years 
    • Challenges of scaling up while prioritizing aging whiskey 
    • Upcoming releases of 4-year aged whiskies and single malts

    Events

    Tours and Tastings

    Location

    DISTILLERY & BARREL HOUSE

    (not currently open to the public)

    6100 Idadale Avenue
    Saint Louis, MO 63133

    314-203-6539

    https://switchgrassspirits.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Switchgrass Spirits Nick Colombo 00:34:24 In this episode of Harvest to Pour I interview Nick Colombo, co-founder of Switchgrass Spirits distillery in St. Louis, Missouri. Nick discussed how he got into distilling after working in international development and breweries. He started Switchgrass with his wife Sarah and partner Pat to create a worker-owned distillery focused on sourcing ingredients locally. Nick described Switchgrass's unique sweet mashing process, barrel aging techniques, whats unique about the buildings effect on the barrels , and goals of producing aged bottled-in-bond whiskies. Also, find out how sometimes in business, what you don't plan for is often what you need to make your business thrive. In this episode of Harvest to Pour I interview Nick Colombo, co-founder of Switchgrass Spirits distillery in St. Louis, Missouri. Nick discussed how he got into distilling after working in international development and breweries. He started Switchgrass with his wife Sarah and partner Pat to create a worker-owned distillery focused on sourcing ingredients locally. Nick described Switchgrass's unique sweet mashing process, barrel aging techniques, whats unique about the buildings effect on the barrels , and goals of producing aged bottled-in-bond whiskies. Also, find out how sometimes in business, what you don't plan for is often what you need to make your business thrive. bourbon barrels, scaling, business success, bourbon, whiskey, distribution, risk and reward, growth, missouri, investors false full 3     5b02a947-cffa-4f55-a373-fe908cc86b33 Introduction Harvest to Pour https://emberisolutions.com/

    https://emberisolutions.com/harvest-to-pour/

    LinkedIn

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Fri, 11 Aug 2023 18:21:04 +0000 emberisolutions@gmail.com (Dallas Amsden, Jennie Bellinger, Matthew Shipp) https://business-of-whats-next.simplecast.com/episodes/introduction-harvest-to-pour-KAtR2znC https://emberisolutions.com/

    https://emberisolutions.com/harvest-to-pour/

    LinkedIn

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Introduction Harvest to Pour Dallas Amsden, Jennie Bellinger, Matthew Shipp 00:13:33 Find out the why behind the Harvest to Pour: Business of Beverages Podcast Find out the why behind the Harvest to Pour: Business of Beverages Podcast beverage industry, problem solving, business, why, process, collaboration, new podcast, host inroduction false full 0     4c76e230-a06d-41fd-9847-338b0396de9b Noboleis Vineyards Gabe started at Noboleis as an intern in 2013 and now oversees winemaking 

     Weather and unpredictability of the grape harvest present constant challenges 

    Team communication and training staff on winemaking processes is important 

    Experiments start on a small scale before scaling up production 

    The Missouri wine industry is still growing with more opportunities emerging

    How just asking landed Noboleis becoming  a wine partner and supplier to the new Major League Soccer team, St. Louis City 

    Secrets to enjoying your visit to Noboleis

    Event Calander

    Location

    100 Hemsath Road
    Augusta, MO 63332

    https://www.noboleisvineyards.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Fri, 11 Aug 2023 04:05:26 +0000 emberisolutions@gmail.com (Gabe Miller) https://business-of-whats-next.simplecast.com/episodes/noboleis-vineyards-_oEYISpm Gabe started at Noboleis as an intern in 2013 and now oversees winemaking 

     Weather and unpredictability of the grape harvest present constant challenges 

    Team communication and training staff on winemaking processes is important 

    Experiments start on a small scale before scaling up production 

    The Missouri wine industry is still growing with more opportunities emerging

    How just asking landed Noboleis becoming  a wine partner and supplier to the new Major League Soccer team, St. Louis City 

    Secrets to enjoying your visit to Noboleis

    Event Calander

    Location

    100 Hemsath Road
    Augusta, MO 63332

    https://www.noboleisvineyards.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Noboleis Vineyards Gabe Miller 00:32:07 Noboleis Vineyards winemaker Gabe Miller discusses the challenges and joys of winemaking in Missouri. He details the yearly cycle of planning, harvesting, fermenting, stabilizing, and bottling wines while experimenting with new varieties. He emphasizes effective communication and flexibility within his team. Noboleis Vineyards winemaker Gabe Miller discusses the challenges and joys of winemaking in Missouri. He details the yearly cycle of planning, harvesting, fermenting, stabilizing, and bottling wines while experimenting with new varieties. He emphasizes effective communication and flexibility within his team. logistics, winemaker, flexibility, planning, growth, missouri, wine, communication, experiments false full 2     074fd152-462a-48d5-839d-6aa9e3007c7a Friendship Brewery Show Notes

    • How homebrewers became business owners.
    • The best brewery in St. Charles, MO
    • Why Friendship Brewery?
    • Challenges with scaling production.
    • The importance of community
    • How much research goes into the brewing process?
    • Advice to future brewery owners.
    • Favorite beer.
    • Missouri White Oak

    Events and Locations

    • The Guilds collaboration beer brewed in early August and released in September called "Missouri loves company"
    • FriendTober Fest September 30th at their Flint Hill location 
    • Annual Halloween contest and bash Saturday, October 28th at their Pitman location

    Pitman

    100 E Pitman Ave Wentzville, Missouri

    Flint Hill

    400 Crossroads Business Park Ct, Wentzville, MO 63385

    https://www.friendshipbrewco.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Thu, 3 Aug 2023 20:50:03 +0000 emberisolutions@gmail.com (Mike (Grif) Griffin, Shawn Herrin, Kyle Snow, Jake Goggin) https://business-of-whats-next.simplecast.com/episodes/friendship-brewery-IKyUa6f8 Show Notes

    • How homebrewers became business owners.
    • The best brewery in St. Charles, MO
    • Why Friendship Brewery?
    • Challenges with scaling production.
    • The importance of community
    • How much research goes into the brewing process?
    • Advice to future brewery owners.
    • Favorite beer.
    • Missouri White Oak

    Events and Locations

    • The Guilds collaboration beer brewed in early August and released in September called "Missouri loves company"
    • FriendTober Fest September 30th at their Flint Hill location 
    • Annual Halloween contest and bash Saturday, October 28th at their Pitman location

    Pitman

    100 E Pitman Ave Wentzville, Missouri

    Flint Hill

    400 Crossroads Business Park Ct, Wentzville, MO 63385

    https://www.friendshipbrewco.com/

    Connect with the Host
    Matthew Shipp

    Be a Guest

    LinkedIn: https://www.linkedin.com/in/matthewshipp/

    Instagram: https://www.instagram.com/matthewjshipp/

    Facebook: https://www.facebook.com/emberisolutions

    Emberi Solutions: https://emberisolutions.com/

    Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

    ]]>     Friendship Brewery Mike (Grif) Griffin, Shawn Herrin, Kyle Snow, Jake Goggin 00:27:46 In this Harvest to Pour episode, we dive into the captivating journey of Friendship Brewery, from a simple hobby to a booming success story! Meet Mike Griffin (Grif) and three of the six brewers, as they take us through the how and why behind the beers they craft. Grif tells the story of what started as a few homebrewers with a dream, and now boasts not one, but two fantastic brewery locations, with a third on the way! Join us as we uncover the secrets behind being crowned the best brewery in St. Charles multiple times. The brewers discuss the challenges of scaling up recipes and ensuring consistency. Thorough research and testing are the ingredients for crafting beers that leave everyone craving more. Learn how their dedication to exceptional customer service and active involvement in the community have been the key to their resounding success. So grab a cold one and tune in as we raise our glasses to the amazing journey of Friendship Brewery! Cheers! 🍻 In this Harvest to Pour episode, we dive into the captivating journey of Friendship Brewery, from a simple hobby to a booming success story! Meet Mike Griffin (Grif) and three of the six brewers, as they take us through the how and why behind the beers they craft. Grif tells the story of what started as a few homebrewers with a dream, and now boasts not one, but two fantastic brewery locations, with a third on the way! Join us as we uncover the secrets behind being crowned the best brewery in St. Charles multiple times. The brewers discuss the challenges of scaling up recipes and ensuring consistency. Thorough research and testing are the ingredients for crafting beers that leave everyone craving more. Learn how their dedication to exceptional customer service and active involvement in the community have been the key to their resounding success. So grab a cold one and tune in as we raise our glasses to the amazing journey of Friendship Brewery! Cheers! 🍻 craft brewery, team, community, friendship brewery, beer, missouri false full 1