https://simplecast.com AI Edge for Enterprise Marketing The Marketing AI Insider Podcast is dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations. > Share lessons learned and best practices around implementing marketing AI at scale > Provide guidance to other marketers on AI strategy, governance, change management, tech stacks, and more > Inspire marketers to embrace AI to enhance capabilities and performance en Mon, 10 Nov 2025 08:00:00 +0000 Mon, 10 Nov 2025 08:00:16 +0000 https://ai-edge-for-enterprise-marketing.simplecast.com AI Edge for Enterprise Marketing https://image.simplecastcdn.com/images/9a63ca3b-8671-44a5-8656-6d89e01916c9/1a9c6496-168c-42ca-ba84-a1d888d7837c/3000x3000/screenshot-2024-02-13-at-10-07-08-am.jpg?aid=rss_feed https://ai-edge-for-enterprise-marketing.simplecast.com episodic The Marketing AI Insider Podcast is dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations. > Share lessons learned and best practices around implementing marketing AI at scale > Provide guidance to other marketers on AI strategy, governance, change management, tech stacks, and more > Inspire marketers to embrace AI to enhance capabilities and performance Tech Village Media false https://feeds.simplecast.com/l4kS_JXC Tech Village Media yadin@techvillagemedia.com b2a5d8d2-0e53-4621-8ae8-0e35a8b511c3 TITLE: AI-First Marketing: Nick Brackney on Dell's Transformative Journey Join hosts Yadin Porter de León and Jessica Hreha as they sit down with Nick Brackney, AI Product Manager at Dell. This episode provides a rare look inside a large enterprise's practical and strategic approach to AI, moving beyond hype to build tools that deliver real value for marketers.

Nick, whose role is to build AI tools specifically for Dell's marketing organization, shares the lessons learned from their transformative journey. He explains how Dell moved from 700 disparate pilots to a centralized AI strategy and why his deep marketing background—his "domain expertise"—is more valuable than traditional product manager skills in this new landscape.

In this episode, you'll learn:

  • The New Marketing Career Path: Hear about the creation of new roles like the "AI Product Manager" for marketing and the skills required to succeed.
  • Strategy & Prioritization: How Dell's AI strategy is built on a "people, processes, and technology" framework and a "business-first approach" to prioritize workflows.
  • Why "Business Logic" is Key: Nick makes a compelling case that it's not just about data; it's the "business logic" that's missing. He shares how one team's well-defined logic allowed him to build an app that automates 95% of a case study from a single one-hour recording.
  • Driving Real Adoption: Discover why generic "office hours" don't work and how Dell uses a "white glove onboarding approach" , meets users where they are , and empowers internal "super users" to scale adoption.
  • Proving the Business Impact: Get tangible results, including marketers saving 30 minutes to two hours per task , eliminating vendor spend on creative assets , and earning an internal Net Promoter Score (NPS) of 68 for their AI tool.
  • A Framework for Automation: Nick shares his "LEARNS" mnemonic for identifying the perfect tasks to automate: Low risk , Emerging , Arduous , Remedial , Not worth it , and Speed

 

Nick On LinkedIn: https://www.linkedin.com/in/brackney21/ 

 

 

 

 

 

 

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> Mon, 10 Nov 2025 08:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/title-ai-first-marketing-nick-brackney-on-dells-transformative-journey-OuTeJ2jy Join hosts Yadin Porter de León and Jessica Hreha as they sit down with Nick Brackney, AI Product Manager at Dell. This episode provides a rare look inside a large enterprise's practical and strategic approach to AI, moving beyond hype to build tools that deliver real value for marketers.

Nick, whose role is to build AI tools specifically for Dell's marketing organization, shares the lessons learned from their transformative journey. He explains how Dell moved from 700 disparate pilots to a centralized AI strategy and why his deep marketing background—his "domain expertise"—is more valuable than traditional product manager skills in this new landscape.

In this episode, you'll learn:

  • The New Marketing Career Path: Hear about the creation of new roles like the "AI Product Manager" for marketing and the skills required to succeed.
  • Strategy & Prioritization: How Dell's AI strategy is built on a "people, processes, and technology" framework and a "business-first approach" to prioritize workflows.
  • Why "Business Logic" is Key: Nick makes a compelling case that it's not just about data; it's the "business logic" that's missing. He shares how one team's well-defined logic allowed him to build an app that automates 95% of a case study from a single one-hour recording.
  • Driving Real Adoption: Discover why generic "office hours" don't work and how Dell uses a "white glove onboarding approach" , meets users where they are , and empowers internal "super users" to scale adoption.
  • Proving the Business Impact: Get tangible results, including marketers saving 30 minutes to two hours per task , eliminating vendor spend on creative assets , and earning an internal Net Promoter Score (NPS) of 68 for their AI tool.
  • A Framework for Automation: Nick shares his "LEARNS" mnemonic for identifying the perfect tasks to automate: Low risk , Emerging , Arduous , Remedial , Not worth it , and Speed

 

Nick On LinkedIn: https://www.linkedin.com/in/brackney21/ 

 

 

 

 

 

 

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> TITLE: AI-First Marketing: Nick Brackney on Dell's Transformative Journey Tech Village Media 00:39:31 Nick Brackney, AI Product Manager at Dell, joins Yadin and Jessica to share how Dell is building custom AI tools for its marketing organization. Nick details Dell's journey from 700 initial pilots to a centralized, business-first strategy. He explains why a marketer's "domain expertise" is the most critical component for success and outlines the "white glove" approach they use to drive internal adoption and deliver real-world time savings. Nick Brackney, AI Product Manager at Dell, joins Yadin and Jessica to share how Dell is building custom AI tools for its marketing organization. Nick details Dell's journey from 700 initial pilots to a centralized, business-first strategy. He explains why a marketer's "domain expertise" is the most critical component for success and outlines the "white glove" approach they use to drive internal adoption and deliver real-world time savings. false full 16 607aaa57-bfee-4f8c-8511-e0a077174e3f Marketing and the CTO - Collaborating for AI Adoption This episode of the AI Edge Podcast for Enterprise Marketers explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.

Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.

Key discussion points include:

  • Topic Objectives: Defining the characteristics of successful collaboration between marketing and the CTO's office in the context of new AI technology adoption, drawing on illustrative examples from VMware's strategic journey.
  • Strategies and Tactics: Methods for marketing teams to discern the strategic intent behind emerging AI technologies, and how to translate complex technical AI capabilities into compelling value propositions. The episode also examines the merits of a "hybrid" build/buy approach for enterprise AI solutions.
  • Teams and Tools: An analysis of the similarities and distinctions between AI transformation and digital transformation, identifying essential new skills and training for marketing teams, and establishing a framework for evaluating AI tools within a collaborative marketing/CTO paradigm.
  • Business Impact: Quantifying the significant business impact derived from an aligned marketing and CTO office on AI adoption, and its direct influence on enhancing customer engagement and driving sales performance.

The episode concludes with a "lighting round," offering concise updates on recent developments, projects, or announcements in generative AI and their implications for enterprise marketers.

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> Wed, 3 Sep 2025 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/marketing-and-the-cto-collaborating-for-ai-adoption-7UjHCz65 This episode of the AI Edge Podcast for Enterprise Marketers explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.

Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.

Key discussion points include:

  • Topic Objectives: Defining the characteristics of successful collaboration between marketing and the CTO's office in the context of new AI technology adoption, drawing on illustrative examples from VMware's strategic journey.
  • Strategies and Tactics: Methods for marketing teams to discern the strategic intent behind emerging AI technologies, and how to translate complex technical AI capabilities into compelling value propositions. The episode also examines the merits of a "hybrid" build/buy approach for enterprise AI solutions.
  • Teams and Tools: An analysis of the similarities and distinctions between AI transformation and digital transformation, identifying essential new skills and training for marketing teams, and establishing a framework for evaluating AI tools within a collaborative marketing/CTO paradigm.
  • Business Impact: Quantifying the significant business impact derived from an aligned marketing and CTO office on AI adoption, and its direct influence on enhancing customer engagement and driving sales performance.

The episode concludes with a "lighting round," offering concise updates on recent developments, projects, or announcements in generative AI and their implications for enterprise marketers.

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> Marketing and the CTO - Collaborating for AI Adoption Tech Village Media 00:46:56 This episode explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.Key discussion points include: This episode explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.Key discussion points include: false full 15 c44653c6-7e11-4c8e-85f2-9556c0457874 AI in the Enterprise: Strategy and Tools - Mike Kaput, CCO, Marketing AI Institute In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.

Forget the endless quest for "the right AI tools." Mike challenges this common question, guiding listeners towards a more strategic approach to AI adoption in marketing. Discover how enterprise companies can shift their behavior, focusing on strategic intent rather than just tool acquisition.


The conversation delves into the core changes needed within marketing teams to effectively integrate AI, exploring practical AI tools that marketers can leverage today for enhanced content creation, personalization, and customer engagement. Mike shares insights on often-overlooked AI capabilities and discusses the evolving roles of marketers and marketing leaders in an AI-driven enterprise, highlighting essential skills for success.

 

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikekaput/

Marketing AI Council: https://www.marketingaiinstitute.com/

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> Wed, 2 Jul 2025 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/ai-in-the-enterprise-strategy-and-tools-mike-kaput-cco-marketing-ai-institute-HHqasSga In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business.

Forget the endless quest for "the right AI tools." Mike challenges this common question, guiding listeners towards a more strategic approach to AI adoption in marketing. Discover how enterprise companies can shift their behavior, focusing on strategic intent rather than just tool acquisition.


The conversation delves into the core changes needed within marketing teams to effectively integrate AI, exploring practical AI tools that marketers can leverage today for enhanced content creation, personalization, and customer engagement. Mike shares insights on often-overlooked AI capabilities and discusses the evolving roles of marketers and marketing leaders in an AI-driven enterprise, highlighting essential skills for success.

 

Follow Mike on LinkedIn: https://www.linkedin.com/in/mikekaput/

Marketing AI Council: https://www.marketingaiinstitute.com/

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> AI in the Enterprise: Strategy and Tools - Mike Kaput, CCO, Marketing AI Institute Tech Village Media 00:48:03 In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business. In this illuminating episode of the AI Edge Podcast for Enterprise Marketers, hosts Yadin Porter de Leon, Jessica Hreha, and Michelle Moore sit down with Mike Kaput, Chief Content Officer at Marketing AI Institute and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business. false full 14 09c9f38f-0bcc-4f12-b031-da285ee910fe Integrating AI at Scale: Stress-testing your organization - Hadley Ferguson, Uber In this episode, hosts Yadin Porter de Leon and Jessica Hreha welcome Hadley Ferguson, Director of Global Content, Community Operations at Uber. The discussion focuses on Uber's successful custom integration of AI tools at scale, highlighting how it serves as a "source of truth" for centralizing knowledge, ensuring compliance and brand consistency, automating content generation (over one million saved replies and 50,000 help center articles), and improving agent efficiency. Hadley also shares insights on integrating AI into existing workflows and proactively identifying support needs. The episode explores what it means for an organization to "Leverage AI," the necessary changes to make it happen, and the strategic intent behind such initiatives. Tune in for practical strategies, team and tool considerations, and the real business impact of AI implementation in a large enterprise.

 

LinkedIn: Hadley Ferguson, Director of Global Content, Community Operations at Uber

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> Tue, 17 Jun 2025 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/integrating-ai-at-scale-stress-testing-your-organization-hadley-ferguson-uber-K4uR9ICD In this episode, hosts Yadin Porter de Leon and Jessica Hreha welcome Hadley Ferguson, Director of Global Content, Community Operations at Uber. The discussion focuses on Uber's successful custom integration of AI tools at scale, highlighting how it serves as a "source of truth" for centralizing knowledge, ensuring compliance and brand consistency, automating content generation (over one million saved replies and 50,000 help center articles), and improving agent efficiency. Hadley also shares insights on integrating AI into existing workflows and proactively identifying support needs. The episode explores what it means for an organization to "Leverage AI," the necessary changes to make it happen, and the strategic intent behind such initiatives. Tune in for practical strategies, team and tool considerations, and the real business impact of AI implementation in a large enterprise.

 

LinkedIn: Hadley Ferguson, Director of Global Content, Community Operations at Uber

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> Integrating AI at Scale: Stress-testing your organization - Hadley Ferguson, Uber Tech Village Media 00:49:20 In this episode, hosts Yadin Porter de Leon and Jessica Hreha welcome Hadley Ferguson, Director of Global Content, Community Operations at Uber. The discussion focuses on Uber's successful custom integration of AI tools at scale, highlighting how it serves as a "source of truth" for centralizing knowledge, ensuring compliance and brand consistency, automating content generation (over one million saved replies and 50,000 help center articles), and improving agent efficiency. Hadley also shares insights on integrating AI into existing workflows and proactively identifying support needs. The episode explores what it means for an organization to "Leverage AI," the necessary changes to make it happen, and the strategic intent behind such initiatives. Tune in for practical strategies, team and tool considerations, and the real business impact of AI implementation in a large enterprise. In this episode, hosts Yadin Porter de Leon and Jessica Hreha welcome Hadley Ferguson, Director of Global Content, Community Operations at Uber. The discussion focuses on Uber's successful custom integration of AI tools at scale, highlighting how it serves as a "source of truth" for centralizing knowledge, ensuring compliance and brand consistency, automating content generation (over one million saved replies and 50,000 help center articles), and improving agent efficiency. Hadley also shares insights on integrating AI into existing workflows and proactively identifying support needs. The episode explores what it means for an organization to "Leverage AI," the necessary changes to make it happen, and the strategic intent behind such initiatives. Tune in for practical strategies, team and tool considerations, and the real business impact of AI implementation in a large enterprise. false full 13 6234129c-561f-49a8-bb34-c4307f205dc6 Riding the AI Wave Key Takeaways for Marketers

The podcast unveils critical insights about AI's role in modern marketing:

  • Democratizing Opportunity: AI is a great equalizer, allowing creators at all levels to solve big business problems and elevate their organizational reputation.
  • Expanding, Not Replacing: The goal is to use AI to expand thinking, not just confirm existing ideas. As Catherine Richards provocatively suggests, imagine approaching marketing like stand-up comedy - using AI to get closer to your audience and create emotionally resonant content.
  • Strategic Implementation: Only 20-21% of companies are truly implementing AI beyond pilot projects. This presents a significant opportunity for forward-thinking marketers to gain a competitive edge.
  • Risk Management: Successful AI adoption requires:

Practical Advice for AI Adoption

The guests recommend four key strategies:

  • Learn Strategically: Understand which tools can improve creativity and efficiency
  • Stand Out: Use AI to increase visibility and disrupt traditional processes
  • Create Solutions: Move beyond simple task automation to strategic problem-solving
  • Amplify Success: Showcase AI's impact internally and externally

Show Notes Links:

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> Tue, 25 Mar 2025 07:05:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/riding-the-ai-wave-ut9ADIn6 Key Takeaways for Marketers

The podcast unveils critical insights about AI's role in modern marketing:

  • Democratizing Opportunity: AI is a great equalizer, allowing creators at all levels to solve big business problems and elevate their organizational reputation.
  • Expanding, Not Replacing: The goal is to use AI to expand thinking, not just confirm existing ideas. As Catherine Richards provocatively suggests, imagine approaching marketing like stand-up comedy - using AI to get closer to your audience and create emotionally resonant content.
  • Strategic Implementation: Only 20-21% of companies are truly implementing AI beyond pilot projects. This presents a significant opportunity for forward-thinking marketers to gain a competitive edge.
  • Risk Management: Successful AI adoption requires:

Practical Advice for AI Adoption

The guests recommend four key strategies:

  • Learn Strategically: Understand which tools can improve creativity and efficiency
  • Stand Out: Use AI to increase visibility and disrupt traditional processes
  • Create Solutions: Move beyond simple task automation to strategic problem-solving
  • Amplify Success: Showcase AI's impact internally and externally

Show Notes Links:

Reach out to us on LinkedIn

Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

Contact the show 

yadin@techvillagemedia.com

Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

]]> Riding the AI Wave Tech Village Media 00:37:04 Hosts Yadin Porter de León and Jessica Hreha dive deep into the transformative potential of AI with guests Catherine Richards and Bob Mitton from Expera Consulting. The conversation goes far beyond surface-level AI discussions, offering marketers a nuanced roadmap for strategic AI adoption. Hosts Yadin Porter de León and Jessica Hreha dive deep into the transformative potential of AI with guests Catherine Richards and Bob Mitton from Expera Consulting. The conversation goes far beyond surface-level AI discussions, offering marketers a nuanced roadmap for strategic AI adoption. false full 12 e4a43d83-67e6-4a98-8e45-43f81bd49619 The Quiet Shifts Caused by AI Adoption
  • 'Deus in machina': Swiss church installs AI Jesus to connect the digital and the divine
  • Suno - AI-powered music creation 
  • Coca Cola AI created ad 
  • Fivr "Nobody Cares" the musical 

    • Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Mon, 9 Dec 2024 08:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/the-quiet-shifts-caused-by-ai-adoption-oBe0ylAZ
  • 'Deus in machina': Swiss church installs AI Jesus to connect the digital and the divine
  • Suno - AI-powered music creation 
  • Coca Cola AI created ad 
  • Fivr "Nobody Cares" the musical 

    • Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     The Quiet Shifts Caused by AI Adoption Tech Village Media 00:36:26 In the latest episode of the AI Edge Podcast, hosts Jessica Hreha and Yadin Porter de León dive deep into the fascinating world of AI's "quiet adoption" – a transformative movement happening outside of the main stream media. This isn't your typical tech discussion about AI replacing jobs. Instead, Jessica and Yadin explore the nuanced, human side of technological integration. They uncover how individuals are quietly leveraging AI tools to become more efficient, juggle personal responsibilities, and reimagine their work processes – often without their organizations' full awareness or support. Key insights include: The challenges of individual AI learning versus strategic organizational adoption How AI is revealing existing workflow gaps and inefficiencies The cultural shift happening beneath the surface of workplace technology Why sharing AI learnings is crucial for collective progress The conversation is a compelling reminder that technological transformation is less about the tools themselves and more about how people adapt, learn, and collaborate. Jessica suggests that the "quiet" and "shadowy" approach to AI adoption can feel almost selfish – by not sharing insights, we're missing opportunities for collective growth. In the latest episode of the AI Edge Podcast, hosts Jessica Hreha and Yadin Porter de León dive deep into the fascinating world of AI's "quiet adoption" – a transformative movement happening outside of the main stream media. This isn't your typical tech discussion about AI replacing jobs. Instead, Jessica and Yadin explore the nuanced, human side of technological integration. They uncover how individuals are quietly leveraging AI tools to become more efficient, juggle personal responsibilities, and reimagine their work processes – often without their organizations' full awareness or support. Key insights include: The challenges of individual AI learning versus strategic organizational adoption How AI is revealing existing workflow gaps and inefficiencies The cultural shift happening beneath the surface of workplace technology Why sharing AI learnings is crucial for collective progress The conversation is a compelling reminder that technological transformation is less about the tools themselves and more about how people adapt, learn, and collaborate. Jessica suggests that the "quiet" and "shadowy" approach to AI adoption can feel almost selfish – by not sharing insights, we're missing opportunities for collective growth. false full 11     9dabfb39-2f15-44e8-b502-17bb8ac7e44a Marketing is Now a Strategic Board-Level Conversation Because of AI Liza Adams - Consultancy: https://www.growthpath.net/

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Tue, 17 Sep 2024 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/marketing-is-now-a-strategic-board-level-conversation-because-of-ai-ChMLPUf8 Liza Adams - Consultancy: https://www.growthpath.net/

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Marketing is Now a Strategic Board-Level Conversation Because of AI Tech Village Media 00:38:45 In this episode of the AI Edge Podcast, Yadin Porter de León is joined by Liza Adams, an AI advisor and fractional CMO, to discuss the strategic value of marketing in the age of AI. The conversation delves into how AI tools are transforming marketing strategies and enabling marketers to demonstrate their strategic value to organizations. Liza shares a compelling case study where she used AI to facilitate a data-driven market segmentation process, leading to clearer strategic direction and improved cross-functional collaboration. Key highlights include: 1. Using AI for strategic market segmentation: Liza describes how she leveraged ChatGPT and Claude to analyze multiple criteria and create a heat map for evaluating market segments, enabling real-time adjustments during executive discussions. 2. Democratizing strategic thinking: By creating a custom GPT for the segmentation process, Liza demonstrates how AI can make sophisticated strategic approaches accessible to broader teams. 3. Enhancing cross-functional collaboration: The AI-driven approach helped marketing align with other departments, including product development and sales, showcasing marketing's strategic value beyond tactics. 4. Overcoming data challenges: While AI tools offer powerful analysis capabilities, the podcast highlights the importance of clean, well-formatted data for optimal results. 5. Embracing AI literacy: Liza emphasizes the importance of marketers becoming AI-literate, encouraging experimentation and curiosity when working with AI tools. The discussion underscores how AI is enabling marketers to scale their strategic efforts, shift perceptions of marketing from tactical to strategic, and drive more impactful business decisions. Liza and Yadin stress that while AI is a powerful tool, human expertise remains crucial in guiding its use and interpreting results. In this episode of the AI Edge Podcast, Yadin Porter de León is joined by Liza Adams, an AI advisor and fractional CMO, to discuss the strategic value of marketing in the age of AI. The conversation delves into how AI tools are transforming marketing strategies and enabling marketers to demonstrate their strategic value to organizations. Liza shares a compelling case study where she used AI to facilitate a data-driven market segmentation process, leading to clearer strategic direction and improved cross-functional collaboration. Key highlights include: 1. Using AI for strategic market segmentation: Liza describes how she leveraged ChatGPT and Claude to analyze multiple criteria and create a heat map for evaluating market segments, enabling real-time adjustments during executive discussions. 2. Democratizing strategic thinking: By creating a custom GPT for the segmentation process, Liza demonstrates how AI can make sophisticated strategic approaches accessible to broader teams. 3. Enhancing cross-functional collaboration: The AI-driven approach helped marketing align with other departments, including product development and sales, showcasing marketing's strategic value beyond tactics. 4. Overcoming data challenges: While AI tools offer powerful analysis capabilities, the podcast highlights the importance of clean, well-formatted data for optimal results. 5. Embracing AI literacy: Liza emphasizes the importance of marketers becoming AI-literate, encouraging experimentation and curiosity when working with AI tools. The discussion underscores how AI is enabling marketers to scale their strategic efforts, shift perceptions of marketing from tactical to strategic, and drive more impactful business decisions. Liza and Yadin stress that while AI is a powerful tool, human expertise remains crucial in guiding its use and interpreting results. false full 10     cf0aa0b3-6ef4-483e-bbbb-1d0f873bae48 Staying Focused When Adopting AI Natalie Lambert’s Consultant Company: https://genedge.co/services

    Marketing AI Conference (MAICON) Event: https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Fri, 30 Aug 2024 17:31:49 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/staying-focused-when-adopting-ai-taVMdorK Natalie Lambert’s Consultant Company: https://genedge.co/services

    Marketing AI Conference (MAICON) Event: https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Staying Focused When Adopting AI Tech Village Media 00:48:33 In this episode of The AI Edge podcast, host Yadin Porter de León and co-hosts Jessica Hreha and Michelle Moore welcome AI marketing innovator Natalie Lambert to discuss the strategic implementation of AI in enterprise marketing. Key Highlights: 1. Focused AI Adoption: Natalie emphasizes the importance of prioritizing specific use cases and providing targeted education when introducing AI tools to marketing teams. This approach helps overcome initial hesitation and demonstrates tangible benefits. 2. Hands-On Learning: The discussion highlights the effectiveness of interactive workshops where marketers, including C-level executives, can experience AI tools firsthand. These sessions often lead to "aha" moments that drive adoption. 3. Balancing AI and Human Input: The conversation stresses the continued importance of human oversight in AI-generated content, particularly for brand consistency and legal compliance. 4. Productivity and Job Satisfaction: Real-world examples illustrate how AI can enhance job satisfaction by automating tedious tasks and allowing marketers to focus on more strategic work. 5. Emerging AI Capabilities: The hosts and guest explore exciting developments in AI, such as the ability to create interactive content components like quizzes, potentially revolutionizing engagement strategies on marketing websites. 6. Change Management: The episode touches on the challenges of implementing AI in large organizations and the importance of leadership buy-in to drive adoption. In this episode of The AI Edge podcast, host Yadin Porter de León and co-hosts Jessica Hreha and Michelle Moore welcome AI marketing innovator Natalie Lambert to discuss the strategic implementation of AI in enterprise marketing. Key Highlights: 1. Focused AI Adoption: Natalie emphasizes the importance of prioritizing specific use cases and providing targeted education when introducing AI tools to marketing teams. This approach helps overcome initial hesitation and demonstrates tangible benefits. 2. Hands-On Learning: The discussion highlights the effectiveness of interactive workshops where marketers, including C-level executives, can experience AI tools firsthand. These sessions often lead to "aha" moments that drive adoption. 3. Balancing AI and Human Input: The conversation stresses the continued importance of human oversight in AI-generated content, particularly for brand consistency and legal compliance. 4. Productivity and Job Satisfaction: Real-world examples illustrate how AI can enhance job satisfaction by automating tedious tasks and allowing marketers to focus on more strategic work. 5. Emerging AI Capabilities: The hosts and guest explore exciting developments in AI, such as the ability to create interactive content components like quizzes, potentially revolutionizing engagement strategies on marketing websites. 6. Change Management: The episode touches on the challenges of implementing AI in large organizations and the importance of leadership buy-in to drive adoption. false full 9     ee42b819-772b-48aa-b9ae-f1ddb519572f AI Is Not a Strategy Find out more about Robert Rose at Robertrose.net

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Fri, 9 Aug 2024 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/ai-is-not-a-strategy-HxixRNcx Find out more about Robert Rose at Robertrose.net

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     AI Is Not a Strategy Tech Village Media 00:42:16 In the latest episode of the AI Edge Podcast, "AI Is Not a Strategy," hosts Yadin Porter de León, Jessica Hreha, and Michelle Moore are joined by guest Robert Rose, founder and chief strategy officer of the Content Advisory. The episode delves into the role of AI in enterprise marketing, emphasizing that AI should not be viewed as a standalone strategy but rather as a tool to enhance existing strategies. Robert Rose argues that AI is an innovation seeking a strategy rather than a strategy itself. He compares it to electricity or telephones, which require a strategy to be effectively utilized within a business context. The discussion highlights the importance of integrating AI into business strategies rather than using it as a replacement for human creativity. The episode addresses the current challenges enterprises face in adopting AI, particularly in content creation. Many marketing teams are experimenting with AI but struggle to integrate it fully into their processes. The conversation suggests that AI is often misunderstood as a tool for generating new ideas, whereas its strength lies in expressing and augmenting existing ideas. The hosts discuss the misconceptions surrounding AI, such as the belief that it can replace human creativity. They stress the need for businesses to set realistic expectations and focus on how AI can support creative processes rather than replace them. The podcast emphasizes the need for a structured approach to integrating AI into marketing strategies. Robert Rose suggests a "getting ready to get ready" strategy, which involves preparing marketing teams to leverage AI effectively in content creation and other marketing processes. This episode is particularly relevant for B2B enterprise marketers looking to understand how to incorporate AI into their marketing strategies effectively. The insights shared by the hosts and guest provide valuable guidance on navigating the complexities of AI adoption in large organizations. In the latest episode of the AI Edge Podcast, "AI Is Not a Strategy," hosts Yadin Porter de León, Jessica Hreha, and Michelle Moore are joined by guest Robert Rose, founder and chief strategy officer of the Content Advisory. The episode delves into the role of AI in enterprise marketing, emphasizing that AI should not be viewed as a standalone strategy but rather as a tool to enhance existing strategies. Robert Rose argues that AI is an innovation seeking a strategy rather than a strategy itself. He compares it to electricity or telephones, which require a strategy to be effectively utilized within a business context. The discussion highlights the importance of integrating AI into business strategies rather than using it as a replacement for human creativity. The episode addresses the current challenges enterprises face in adopting AI, particularly in content creation. Many marketing teams are experimenting with AI but struggle to integrate it fully into their processes. The conversation suggests that AI is often misunderstood as a tool for generating new ideas, whereas its strength lies in expressing and augmenting existing ideas. The hosts discuss the misconceptions surrounding AI, such as the belief that it can replace human creativity. They stress the need for businesses to set realistic expectations and focus on how AI can support creative processes rather than replace them. The podcast emphasizes the need for a structured approach to integrating AI into marketing strategies. Robert Rose suggests a "getting ready to get ready" strategy, which involves preparing marketing teams to leverage AI effectively in content creation and other marketing processes. This episode is particularly relevant for B2B enterprise marketers looking to understand how to incorporate AI into their marketing strategies effectively. The insights shared by the hosts and guest provide valuable guidance on navigating the complexities of AI adoption in large organizations. false full 8     6a5ea049-9dd5-4009-aa7a-e7e7c485f5d0 The State of AI in Marketing Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer/

    Marketing AI Institute: https://www.marketingaiinstitute.com/

    Marketing AI Conference (MAICON): https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Wed, 26 Jun 2024 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/the-state-of-ai-in-marketing-6ECOYwmi Paul Roetzer on LinkedIn: https://www.linkedin.com/in/paulroetzer/

    Marketing AI Institute: https://www.marketingaiinstitute.com/

    Marketing AI Conference (MAICON): https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     The State of AI in Marketing Tech Village Media 00:47:00 In this episode of the AI Edge podcast, host Yadin Porter de León, Michelle Moore, and Suzanne Ambiel welcome Paul Roetzer, founder and CEO of the Marketing AI Institute, to discuss the current state and future of AI in marketing. Key Takeaways: » AI Adoption in Marketing: Most organizations are still in the early stages of AI adoption, with a lack of literacy being the biggest barrier. Many companies are experimenting with AI tools, but few have reached the scaling phase. » Decentralized Innovation: Marketing teams often lead AI initiatives due to the abundance of use cases and available vendors in the marketing space. This can sometimes lead to a disconnect with IT and other departments. » Education and Implementation: Roetzer emphasizes the importance of education and hands-on experience with AI tools. He suggests starting with small, measurable projects to build confidence and demonstrate value. » Strategic AI Applications: The discussion covers the potential for AI to assist in data analysis, strategic planning, and decision-making. Roetzer shares his vision for a "marketing intelligence engine" that could revolutionize how marketers approach strategy. » Future Impact: While the long-term effects of AI on marketing roles and strategies remain uncertain, the technology is expected to significantly enhance efficiency and creativity. The podcast touches on the potential for AI to accelerate scientific discovery and innovation in fields like medicine and climate science. For B2B enterprise marketers, this episode provides valuable insights into the current AI landscape, offering practical advice on implementation and highlighting the potential transformative impact of AI on marketing strategies and operations. The discussion encourages marketers to start exploring AI applications now, while also considering the broader implications and ethical considerations of AI adoption. In this episode of the AI Edge podcast, host Yadin Porter de León, Michelle Moore, and Suzanne Ambiel welcome Paul Roetzer, founder and CEO of the Marketing AI Institute, to discuss the current state and future of AI in marketing. Key Takeaways: » AI Adoption in Marketing: Most organizations are still in the early stages of AI adoption, with a lack of literacy being the biggest barrier. Many companies are experimenting with AI tools, but few have reached the scaling phase. » Decentralized Innovation: Marketing teams often lead AI initiatives due to the abundance of use cases and available vendors in the marketing space. This can sometimes lead to a disconnect with IT and other departments. » Education and Implementation: Roetzer emphasizes the importance of education and hands-on experience with AI tools. He suggests starting with small, measurable projects to build confidence and demonstrate value. » Strategic AI Applications: The discussion covers the potential for AI to assist in data analysis, strategic planning, and decision-making. Roetzer shares his vision for a "marketing intelligence engine" that could revolutionize how marketers approach strategy. » Future Impact: While the long-term effects of AI on marketing roles and strategies remain uncertain, the technology is expected to significantly enhance efficiency and creativity. The podcast touches on the potential for AI to accelerate scientific discovery and innovation in fields like medicine and climate science. For B2B enterprise marketers, this episode provides valuable insights into the current AI landscape, offering practical advice on implementation and highlighting the potential transformative impact of AI on marketing strategies and operations. The discussion encourages marketers to start exploring AI applications now, while also considering the broader implications and ethical considerations of AI adoption. false full 7     7991d68d-258a-4d8b-9f3f-65fb610392b9 The Communicator's Guide to Ethical AI Integration: Guest Jennifer Clemente Jennifer Clemente's AI Certification Course: https://www.ragan.com/store/ai-certificate-course/

    Elevating strategy, creativity and content with AI

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Tue, 4 Jun 2024 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/ai-the-comms-perspective-guest-jennifer-clemente-xTyC1Uko Jennifer Clemente's AI Certification Course: https://www.ragan.com/store/ai-certificate-course/

    Elevating strategy, creativity and content with AI

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     The Communicator's Guide to Ethical AI Integration: Guest Jennifer Clemente Tech Village Media 00:43:18 In this episode of the podcast, Yadin Porter de León and Michelle Moore are joined by special guest Jennifer Clemente, a seasoned communications professional with a unique background in storytelling and content strategy. The discussion delves into Jennifer's journey from traditional media to embracing AI tools in corporate communications. She shares her experience in designing and teaching a three-week course on AI for communicators, shedding light on the key topics covered and the effective approach she employed. Jennifer emphasizes the importance of understanding the particularities and culture of communications teams, addressing their apprehensions, and overcoming obstacles to AI adoption. Through interactive sessions, case studies, and hands-on exercises, she guided participants in applying critical thinking, creative problem-solving, and ethical considerations when leveraging AI tools. The conversation also explores strategies for maintaining brand voice and tone when using generative AI, addressing legal issues surrounding IP protection, and measuring the impact of AI-generated content. Jennifer stresses the need for editorial oversight, continuous learning, and fostering a collaborative environment where teams can share experiences and best practices. Highlights include insights into building AI use cases tailored to communicators' needs, identifying potential biases, and ensuring ethical practices. Additionally, we discuss the value of personal AI experimentation, office hours, and peer-to-peer learning groups, encouraging listeners to embrace AI as a creative tool and prioritize employee satisfaction alongside productivity gains. In this episode of the podcast, Yadin Porter de León and Michelle Moore are joined by special guest Jennifer Clemente, a seasoned communications professional with a unique background in storytelling and content strategy. The discussion delves into Jennifer's journey from traditional media to embracing AI tools in corporate communications. She shares her experience in designing and teaching a three-week course on AI for communicators, shedding light on the key topics covered and the effective approach she employed. Jennifer emphasizes the importance of understanding the particularities and culture of communications teams, addressing their apprehensions, and overcoming obstacles to AI adoption. Through interactive sessions, case studies, and hands-on exercises, she guided participants in applying critical thinking, creative problem-solving, and ethical considerations when leveraging AI tools. The conversation also explores strategies for maintaining brand voice and tone when using generative AI, addressing legal issues surrounding IP protection, and measuring the impact of AI-generated content. Jennifer stresses the need for editorial oversight, continuous learning, and fostering a collaborative environment where teams can share experiences and best practices. Highlights include insights into building AI use cases tailored to communicators' needs, identifying potential biases, and ensuring ethical practices. Additionally, we discuss the value of personal AI experimentation, office hours, and peer-to-peer learning groups, encouraging listeners to embrace AI as a creative tool and prioritize employee satisfaction alongside productivity gains. false full 6     019dcb7e-2a49-4a06-843d-66fb611a4a90 The CMO Perspective on Generative AI: With Laura Heisman, CMO of Dynatrace Marcom awards page detailing the VMware Marketing AI Council Story 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers]

    Reference for Michelle’s take on Dove’s current ad campaign  

    https://www.fastcompany.com/91091467/dove-just-made-the-best-ai-related-ad-yet

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Wed, 15 May 2024 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/the-cmo-perspective-on-generative-ai-with-laura-heisman-cmo-of-dynatrace-mGyiWSXx Marcom awards page detailing the VMware Marketing AI Council Story 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers]

    Reference for Michelle’s take on Dove’s current ad campaign  

    https://www.fastcompany.com/91091467/dove-just-made-the-best-ai-related-ad-yet

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     The CMO Perspective on Generative AI: With Laura Heisman, CMO of Dynatrace Tech Village Media 00:36:16 In this insightful episode, Laura Heisman, CMO at Dynatrace (former CMO at VMware), provides a valuable perspective as one of the first chief marketing officers to champion the adoption of generative AI across an entire marketing organization. Heisman recounts the initial uncertainty surrounding generative AI tools in 2023, with many CMOs hesitant to embrace the new technology amid concerns around security, privacy, and determining effective use cases. However, Heisman's vision for keeping her organization at the vanguard of marketing innovation led her to empower passionate team members like hosts Jessica, Michelle and Yadin to launch the pioneering Marketing AI Council. She shares her approach to change leadership, emphasizing the importance of sustained internal communications to build excitement, well-defined governance for tool usage, and strategic upskilling to prepare marketers for new career opportunities. A key takeaway is Heisman's advice for marketers aspiring to drive generative AI initiatives within their organizations. She encourages them to raise their hands, take the lead, and proposes that in this "greenfield" environment, there is tremendous potential for go-getters to position themselves as subject matter experts. In this insightful episode, Laura Heisman, CMO at Dynatrace (former CMO at VMware), provides a valuable perspective as one of the first chief marketing officers to champion the adoption of generative AI across an entire marketing organization. Heisman recounts the initial uncertainty surrounding generative AI tools in 2023, with many CMOs hesitant to embrace the new technology amid concerns around security, privacy, and determining effective use cases. However, Heisman's vision for keeping her organization at the vanguard of marketing innovation led her to empower passionate team members like hosts Jessica, Michelle and Yadin to launch the pioneering Marketing AI Council. She shares her approach to change leadership, emphasizing the importance of sustained internal communications to build excitement, well-defined governance for tool usage, and strategic upskilling to prepare marketers for new career opportunities. A key takeaway is Heisman's advice for marketers aspiring to drive generative AI initiatives within their organizations. She encourages them to raise their hands, take the lead, and proposes that in this "greenfield" environment, there is tremendous potential for go-getters to position themselves as subject matter experts. false full 5     b1f0d241-7b5b-4f24-be88-cb98d2bbc85e Pretty Pictures: How AI transforms Creative Professionals Canva report findings: AI is transforming the roles of marketers and creatives

    https://www.canva.com/newsroom/news/ai-report-findings/

    Jasper AI policy template

    https://www.jasper.ai/ai-policy-template

    Midjourney: https://openart.ai/home

    Sora: https://openai.com/sora OpenAI’s text to video app

    DALL-E: https://openai.com/dall-e-2 

    Stable Diffusion: https://github.com/Stability-AI/generative-models

    Adobe Firefly: https://www.adobe.com/products/firefly.html

    And next up: text to music from Adobe: https://blog.adobe.com/en/publish/2024/02/28/adobe-research-audio-creation-editing

     Generative AI has an Intellectual Property Problem (Harvard Business Review)

    https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem

    Scientific American article on SORA: https://www.scientificamerican.com/article/sora-openai-text-video-generator/

    Marcom awards page detailing the VMware Marketing AI Council Story 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Wed, 24 Apr 2024 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/ai-creatives-jef-tyler-0klgHI8o Canva report findings: AI is transforming the roles of marketers and creatives

    https://www.canva.com/newsroom/news/ai-report-findings/

    Jasper AI policy template

    https://www.jasper.ai/ai-policy-template

    Midjourney: https://openart.ai/home

    Sora: https://openai.com/sora OpenAI’s text to video app

    DALL-E: https://openai.com/dall-e-2 

    Stable Diffusion: https://github.com/Stability-AI/generative-models

    Adobe Firefly: https://www.adobe.com/products/firefly.html

    And next up: text to music from Adobe: https://blog.adobe.com/en/publish/2024/02/28/adobe-research-audio-creation-editing

     Generative AI has an Intellectual Property Problem (Harvard Business Review)

    https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem

    Scientific American article on SORA: https://www.scientificamerican.com/article/sora-openai-text-video-generator/

    Marcom awards page detailing the VMware Marketing AI Council Story 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Pretty Pictures: How AI transforms Creative Professionals Tech Village Media 00:41:52 GenAI’s impact on visual and audio media - the pictures, videos, and sounds we use to illustrate our lives - has been nothing short of stunning. GenAI was at the heart of the recent Hollywood strike: actors, screenwriters and their kin all pointing to the negative and potentially ruinous impact of AI on their craft. Musicians and artists alike scramble to protect their original work before it’s snapped up and recreated by an engine somewhere. But it’s evident that their grip is tenuous - much like holding a fistful of water. It’s a paradigm shift - where does human creativity start and end? If the bots can produce it, is it really ours? And what’s the impact on truth - can we tell fact from fiction anymore? The age of digital disinformation has arrived. This episode focuses on the transformative impact generative AI has on the media arts. From music to video, design teams and agencies are leaning into GenAI and relying on it to shoulder more and more work. But where should it start and end? How much “human in the loop” is required? And when should you declare something is “AI generated” – or do you even need to? GenAI’s impact on visual and audio media - the pictures, videos, and sounds we use to illustrate our lives - has been nothing short of stunning. GenAI was at the heart of the recent Hollywood strike: actors, screenwriters and their kin all pointing to the negative and potentially ruinous impact of AI on their craft. Musicians and artists alike scramble to protect their original work before it’s snapped up and recreated by an engine somewhere. But it’s evident that their grip is tenuous - much like holding a fistful of water. It’s a paradigm shift - where does human creativity start and end? If the bots can produce it, is it really ours? And what’s the impact on truth - can we tell fact from fiction anymore? The age of digital disinformation has arrived. This episode focuses on the transformative impact generative AI has on the media arts. From music to video, design teams and agencies are leaning into GenAI and relying on it to shoulder more and more work. But where should it start and end? How much “human in the loop” is required? And when should you declare something is “AI generated” – or do you even need to? false full 4     1501d34a-0a50-4001-a969-7076c8a2b997 Piloting AI - Making a creator out of every marketer Jessica Hreha presented at an elementary school career day about AI and marketing. 

    https://www.linkedin.com/pulse/sparking-curiosity-generative-ai-meets-career-day-jessica-hreha-uadzc/ 

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Tue, 2 Apr 2024 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/piloting-ai-making-a-creator-out-of-every-marketer-1136YByo Jessica Hreha presented at an elementary school career day about AI and marketing. 

    https://www.linkedin.com/pulse/sparking-curiosity-generative-ai-meets-career-day-jessica-hreha-uadzc/ 

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Piloting AI - Making a creator out of every marketer Tech Village Media 00:54:39 In this episode, we are joined by special guest and B2B tech storyteller Kitty McChesney. Show hosts Yadin, Maila and Jessica discuss strategies and tactics for piloting AI use cases within marketing teams. In this show we cover (among other topics) the following: The objective is to make every marketer a "creator" by piloting use cases that demonstrate how AI can augment and streamline marketing workflows like content creation, personalization, campaign optimization, etc. Successful piloting requires identifying AI champions within each team to drive adoption, getting leadership buy-in through activities like workshops, and creating a space for teams to experiment and share learnings. Special guest Kitty McChesney shares her experience piloting an AI writing assistant, treating it like a "student" to train it in the right tone, messaging, and process. Her pilot showed huge time savings in producing case studies, blogs, etc. compared to the typical agency timeline. Maila's demand gen team piloted using AI for personalized ad copy, seeing a 30% average lift in click-through rates when A/B testing against non-AI copy. Beyond time savings, AI can free up bandwidth to pursue higher-value creative campaigns and initiatives that were previously de-prioritized. The hosts emphasize the importance of proper governance, like fact-checking AI outputs, as the technology rapidly evolves. The episode provides pragmatic tips for piloting AI use cases in marketing to drive efficiency gains, creativity, and better performance. In this episode, we are joined by special guest and B2B tech storyteller Kitty McChesney. Show hosts Yadin, Maila and Jessica discuss strategies and tactics for piloting AI use cases within marketing teams. In this show we cover (among other topics) the following: The objective is to make every marketer a "creator" by piloting use cases that demonstrate how AI can augment and streamline marketing workflows like content creation, personalization, campaign optimization, etc. Successful piloting requires identifying AI champions within each team to drive adoption, getting leadership buy-in through activities like workshops, and creating a space for teams to experiment and share learnings. Special guest Kitty McChesney shares her experience piloting an AI writing assistant, treating it like a "student" to train it in the right tone, messaging, and process. Her pilot showed huge time savings in producing case studies, blogs, etc. compared to the typical agency timeline. Maila's demand gen team piloted using AI for personalized ad copy, seeing a 30% average lift in click-through rates when A/B testing against non-AI copy. Beyond time savings, AI can free up bandwidth to pursue higher-value creative campaigns and initiatives that were previously de-prioritized. The hosts emphasize the importance of proper governance, like fact-checking AI outputs, as the technology rapidly evolves. The episode provides pragmatic tips for piloting AI use cases in marketing to drive efficiency gains, creativity, and better performance. false full 3     920097a5-409b-4e77-82d7-0457f619545c First Things First: Creating AI Policies and Usage Guidelines Links:

    Jasper AI policy template

    https://www.jasper.ai/ai-policy-template

    Marcom awards page detailing the VMware Marketing AI Council Story 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    Chief AI Officer story 

    https://www.businessinsider.com/chief-ai-officer-tech-hot-role-skills-strategy-machine-learning-2024-2

    AlphaGo Documentary

    https://www.youtube.com/watch?v=WXuK6gekU1Y 


    [Subscribe to the Podcast] 

    The AI Edge Podcast for Enterprise Marketers - Apple Podcast

    The AI Edge Podcast for Enterprise Marketers - Spotify

    The AI Edge Podcast for Enterprise Marketing - Simplecast

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Tue, 12 Mar 2024 07:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/first-things-first-creating-ai-policies-and-usage-guidelines-AY4fH4bo Links:

    Jasper AI policy template

    https://www.jasper.ai/ai-policy-template

    Marcom awards page detailing the VMware Marketing AI Council Story 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    Chief AI Officer story 

    https://www.businessinsider.com/chief-ai-officer-tech-hot-role-skills-strategy-machine-learning-2024-2

    AlphaGo Documentary

    https://www.youtube.com/watch?v=WXuK6gekU1Y 


    [Subscribe to the Podcast] 

    The AI Edge Podcast for Enterprise Marketers - Apple Podcast

    The AI Edge Podcast for Enterprise Marketers - Spotify

    The AI Edge Podcast for Enterprise Marketing - Simplecast

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     First Things First: Creating AI Policies and Usage Guidelines Tech Village Media 00:38:36 Has your organization created guidelines for using AI responsibly and ethically? This episode focuses on policies and guidelines for using generative AI responsibly within organizations. The hosts discuss why it's important for companies to establish AI principles and guardrails even if they don't have full policies in place yet. They provide advice on how to get started creating guidelines, emphasizing keeping them simple and accessible. The hosts recommend collaborating cross-functionally with legal, IT, marketing ops, and other teams when developing guidelines to ensure alignment. They also stress the need for continuous communication, education, and updates as AI policies evolve over time. Key takeaways include: start with high-level AI principles and values; balance guidelines between enabling and restricting use cases; leverage templates to create initial drafts; work across silos for broad input; keep guidelines concise and easy to find; and make AI governance an ongoing process. The hosts share real examples of AI guidelines and policies from companies like VMware and IBM to illustrate best practices. Has your organization created guidelines for using AI responsibly and ethically? This episode focuses on policies and guidelines for using generative AI responsibly within organizations. The hosts discuss why it's important for companies to establish AI principles and guardrails even if they don't have full policies in place yet. They provide advice on how to get started creating guidelines, emphasizing keeping them simple and accessible. The hosts recommend collaborating cross-functionally with legal, IT, marketing ops, and other teams when developing guidelines to ensure alignment. They also stress the need for continuous communication, education, and updates as AI policies evolve over time. Key takeaways include: start with high-level AI principles and values; balance guidelines between enabling and restricting use cases; leverage templates to create initial drafts; work across silos for broad input; keep guidelines concise and easy to find; and make AI governance an ongoing process. The hosts share real examples of AI guidelines and policies from companies like VMware and IBM to illustrate best practices. false full 2     88e4d1b7-a8e5-4fa5-8636-d22a9ed1187e The Marketing AI Council Origin Story Links:


    [Subscribe to the Podcast] 

    The AI Edge Podcast for Enterprise Marketers - Apple Podcast

    The AI Edge Podcast for Enterprise Marketers - Spotify

    The AI Edge Podcast for Enterprise Marketing - Simplecast

     

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Tue, 27 Feb 2024 08:00:00 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/the-marketing-ai-council-origin-story-AEymy22w Links:


    [Subscribe to the Podcast] 

    The AI Edge Podcast for Enterprise Marketers - Apple Podcast

    The AI Edge Podcast for Enterprise Marketers - Spotify

    The AI Edge Podcast for Enterprise Marketing - Simplecast

     

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     The Marketing AI Council Origin Story Tech Village Media 00:38:56 Join us on our inaugural episode, where we delve into the fascinating origin story of this groundbreaking initiative. In this episode, you'll discover the spark that ignited our own Marketing AI Council at a global marketing organization at a B2B software company. Hear firsthand from the pioneers who saw the potential of AI to revolutionize marketing and took action. From pilot project to industry force, witness the council's journey from a small experiment to a crucial resource for the global marketing organization. We'll also delve into the obstacles faced and the victories celebrated in building a community dedicated to responsible and impactful AI adoption. The whole team is here for episode one. You'll hear from Jessica Hreha, Maila Ruggiero, Yadin Porter de Leon, Suzanne Ambiel, and Michelle Moore and they take you through the details of how they got the Marketing AI Council Strated. Join us on our inaugural episode, where we delve into the fascinating origin story of this groundbreaking initiative. In this episode, you'll discover the spark that ignited our own Marketing AI Council at a global marketing organization at a B2B software company. Hear firsthand from the pioneers who saw the potential of AI to revolutionize marketing and took action. From pilot project to industry force, witness the council's journey from a small experiment to a crucial resource for the global marketing organization. We'll also delve into the obstacles faced and the victories celebrated in building a community dedicated to responsible and impactful AI adoption. The whole team is here for episode one. You'll hear from Jessica Hreha, Maila Ruggiero, Yadin Porter de Leon, Suzanne Ambiel, and Michelle Moore and they take you through the details of how they got the Marketing AI Council Strated. true full 1     2435c88a-5a13-437a-b754-5ac93a60c6ea EP 0 - Introduction Welcome to the first episode of The AI Edge Podcast for Enterprise Marketing. A show dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     Tue, 13 Feb 2024 18:12:38 +0000 yadin@techvillagemedia.com (Tech Village Media) https://ai-edge-for-enterprise-marketing.simplecast.com/episodes/ep-0-introduction-htVtED53 Welcome to the first episode of The AI Edge Podcast for Enterprise Marketing. A show dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.

    Reach out to us on LinkedIn

    Yadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/

    Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/

    Jessica Hreha: https://www.linkedin.com/in/jessicahreha/

    Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/

    Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/

    Contact the show 

    yadin@techvillagemedia.com

    Learn more about the VMware Marketing AI Council and the global marketing generative AI success. 

    https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

    ]]>     EP 0 - Introduction Tech Village Media 00:29:16 Welcome to the introductory episode of the AI Edge podcast for Enterprise Marketing. This episode is for those keen to understand what the show is about and why we’re doing it. Welcome to the introductory episode of the AI Edge podcast for Enterprise Marketing. This episode is for those keen to understand what the show is about and why we’re doing it. false full 0