Yo! Podcast

Bonus: Behind Ugmonk's $1m Analog Landing Page

yo@robhope.com (Rob Hope, Jeff Sheldon, Ugmonk) — Wed, 22 Jan 2025 11:30:39 +0000

Ugmonk produces gorgeous products to help you organize your physical and mental workspace. Their top seller is the Analog productivity system, which has earned more than $1M in revenue.

In this interview, I chat with founder Jeff Sheldon about the thought process behind this brilliant Shopify landing page. We cover explainer videos, copywriting, his DIY mentality, and how the new 3D animation hero communicates so much more than the original video could.

Watch the video interview on my Show Them Course:

Get 50% off using the exclusive UGMONK coupon upon checkout at showthem.com

Chapters:

(00:40) Intro

(01:22) Analog $1m sales, confirmed

(03:22) Landing Page navigation tip

(04:02) Analog copywriting approach

(06:25) How Jeff gets copywriting feedback

(08:13) Mobile optimization

(11:36) Mobile explainer videos

(12:31) Reusing the Analog Kickstarter video

(14:50) Analog card animations within the explainer video

(15:13) Storyboarding and DIY attitude

(16:39) Why not create more vids for other products?

(18:10) Should we create explainers if we don't truly love the product?

(19:11) How important is music in explainer videos?

(20:41) Sharing the Why in your Landing Page

(22:34) Investing in showing them with 3D product animation

(25:38) Should all product pages have a 3D mockup?

(28:36) Getting Typeform feedback via a Team pricing link

(29:55) Team offers needs a separate Landing Page

(30:04) Should everyone upsell related products on check-out?

Yo! S3E8 - Pablo Stanley

yo@robhope.com (Pablo Stanley, Rob Hope) — Tue, 30 Jul 2024 14:17:35 +0000

Pablo Stanley is a designer, artist and and musician based in Mexico. We discuss the creative side of his childhood gang, the importance of having fun with your team, why he left the Robotos NFT community, monetizing his AI stock site, and the importance of details in all aspects of design. Pablo is one hellavulla creative individual and the perfect guest to wrap up Season 3, representing the creator positivity and passion I want celebrate on the Yo! Podcast. Oh and if you hear punk rock snippets throughout the interview, it's from Pablo's band, The Dead Stanleys.

Watch the full interview on YouTube:

https://yo.fm/pablo

Sponsor:

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Chapters:

Sure! Here are your timestamps with brackets around them:

(00:00) Vinyl play
(01:05) Pinta Tu Culo
(06:40) Sponsor: Webflow
(07:45) Should digital designers spray paint
(11:03) Intermission: No Context
(12:47) Q: Vijay Verma - Designing for Zombies
(14:14) Q: Notorious PNG vs Layer Slayer
(15:03) Master Gorgeous UI Course
(18:07) Perils of outsourcing
(23:18) Dead Stanleys: Cien Años
(23:37) Course Promo
(24:59) Teaching Details
(29:59) The Decline of Websites
(36:48) Show Them
(39:21) Q: Josh Lou
(39:48) Serious Fun
(42:58) Dead Stanleys: Vincent Vega
(43:15) Musho.ai (will AI tackle details)
(49:28) AI-built Transparency
(52:42) Intermission: Overrated Underrated
(54:16) Leaving Robotos & NFT Community
(01:08:59) Lummi & Monetization
(01:19:19) Q: Miggi - Burnout Advice
(01:21:22) Following Pablo
(01:23:25) Outro
(01:25:34) Buttsss

Yo! S3E7 - Rasmus Andersson

yo@robhope.com (Rasmus Andersson, Rob Hope) — Wed, 3 Jul 2024 12:47:54 +0000

Rasmus Andersson is a seasoned designer and software developer integral to startups like Spotify, Facebook, Dropbox, and Figma. Rasmus also dedicated thousands of hours to creating Inter, one of the world's most loved typefaces, used by NASA, GitHub, Pixar, and more. In this episode, we dive into his next chapter, a fun and ambitious operating system called Playbit. We also discuss quality AI use-cases, what makes a great programmer, how to get started with your first typeface, and what are the signs of upcoming burnout if your are working in a startup.

Watch the full interview on YouTube:

https://yo.fm/rsms

Sponsor:

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Chapters:

(00:00) Loading VHS
(01:19) A delivery for the King
(03:36) Intermission: No Context
(05:58) Programming advice
(13:26) Sponsor: Webflow
(14:41) Playbit discussion starts
(15:09) Q: Jorn van Dijk (Framer)
(15:43) Productive product building
(22:42) Venture-backed positive stress
(25:30) Q: Yann-Edern Gillet (Linear)
(25:49) Operating Systems vs Apps
(30:51) Q: Ridd (Dive)
(32:02) Our Future with AI
(43:28) Intermission: Overrated Underrated
(46:00) Online Privacy
(49:15) Promo: Show Them
(49:32) What's left for Inter
(53:08) Q: Vijay Verma
(53:54) Crafting typefaces
(58:39) Q: Soleio
(58:51) Inter in the wild
(01:00:24) Q: Roy Quilor
(01:00:43) Letter spacing advice
(01:01:32) Inter serif pairing
(01:04:18) Q: Pedro (Raycast)
(01:05:06) Startup health advice
(01:15:49) Making coffee for ABBA
(01:16:54) Outro
(01:19:30) Ejecting VHS

Yo! S3E6 - Vijay Verma

yo@robhope.com (Vijay Verma, Rob Hope) — Thu, 6 Jun 2024 13:54:45 +0000

Vijay Verma is a talented designer renowned for his intricate Figma art and his extensive portfolio of free digital resources. In this episode, we explore his humble beginnings as an electrician in India and his rise to become one of the most beloved designers in the Figma community. Additionally, we have a special case study where Vijay walks us through his character design process, complete with a bonus time-lapse recording he sent after the interview.

Please note that Vijay speaks quite fast, and this is a media-rich episode. Therefore, I highly recommend watching the interview on YouTube with subtitles on. If you're tuning in elsewhere, simply head to https://yo.fm/vijay to fully experience the talent of Vijay Verma.

Watch the full interview on YouTube:

https://yo.fm/vijay

Sponsor:

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Chapters:

(00:00) Intro
(01:19) Tiranga
(03:48) Discovering Photoshop
(04:47) Intermission: No Context
(06:41) Figma Art vs UI Design
(08:40) Sponsor: Webflow
(09:58) Money vs Community
(13:25) The Colorful Ghost
(21:06) The Ice Tent
(24:21) Intermission: Overrated, Underrated
(25:44) Platform ROI
(28:30) Home or Away
(30:05) Config 2025
(31:02) Where to follow Vijay
(31:49) Outro
(32:04) Bonus: Ghostly time-lapse

Yo! S3E5 - Gal Shir

yo@robhope.com (Gal Shir, Rob Hope) — Wed, 22 May 2024 12:56:41 +0000

Gal Shir is a multitalented artist with disciplines in painting, NFTs, and brand identity. Gal's passion for creating joyful art is contagious, and he has grown a following of millions across social media platforms, each eagerly anticipating his next creation. We delve into his new chapter of helping young brands define their visual identity, his YouTube success and burnout, what makes a good logo, the delight behind creating fun NFTs, and the clever SEO tactics he used to grow his Color Hunt side project to 30,000 unique visitors a day.

Watch the full interview on YouTube:

https://yo.fm/gal

Sponsor:

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Chapters:

(00:00) The Artist
(01:23) Born to Draw
(04:03) Intermission: No Context
(05:33) Reviving Dribbble P1
(07:35) Sponsor: Webflow
(08:42) Reviving Dribbble P2
(09:23) Inspiration
(09:58) YouTube Hiatus
(12:49) Burnout Signs
(14:53) Cameo: Vijay S3E6
(15:12) Freelancing or Content Creation
(17:17) Branding advice to younger self
(19:55) Current Gal.sh focus
(23:00) Favorite Rebrand
(25:35) Intermission: Overrated, Underrated
(26:35) Creating NFTs
(30:19) Why create delight?
(33:19) Income Streams
(34:39) Color Hunt
(38:09) SEO Tactics
(40:26) Color Scheme Ingredients
(43:21) How to break a design rut?
(46:01) Outro (Art is Hard)

Yo! S3E4 - Mike McAlister

yo@robhope.com (Mike McAlister, Rob Hope) — Wed, 8 May 2024 13:11:01 +0000

Mike McAlistair is a designer, software engineer and course creator from the Midwest, USA. For nearly two decades, Mike has been crafting quality WordPress products, achieving significant success when WP Engine acquired his Array Themes and Atomic Blocks. Following this success and leveraging his shipping experience, he created the Liftoff course to help creators bring their products to market. Today, we delve into his new Ollie WordPress block theme, how he plans to monetize it, AI shortcuts and his preference for the long road, his passion for space photography, and what the first order of business would be if he took over at WordPress.

Watch the full interview on YouTube:

https://yo.fm/mike

Sponsor:

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Chapters:

(00:00) AI vs Human Touch
(02:54) Milwaukee
(05:04) Intermission: No Context
(07:02) Aliens Exist (WP UX)
(07:25) Sponsor: Webflow
(08:29) Ollie Block Theme
(14:34) Salvage WordPress
(19:01) Aging UI in video tutorials
(21:53) Ollie Pro
(27:49) Future of WP block editors (feat. Noel Tock)
(31:18) Me or We (feat. Patrick Posner)
(32:27) Step away and get paid
(35:38) Intermission: Overrated, Underrated
(36:53) Liftoff Creator Course
(39:05) Promo: Yo.FM
(39:50) Course Distribution
(53:10) Space Photography
(56:55) No Shortcuts
(01:01:18) Where to follow Mike
(01:02:06) Outro (Art is Hard)

Yo! S3E3 - Grace Walker

yo@robhope.com (Grace Walker, Rob Hope) — Wed, 24 Apr 2024 16:34:30 +0000

Grace Walker is an independent web designer, developer and course creator. For years she has been delivering high quality websites to her clients and has earned her a reputation as an S-tier freelancer in the Webflow community. We delve into her new Fast Forward Freelance course, the tech stack behind it, the transparency behind her Twitter annual reports and we get creative with a fun case-study on how Grace would execute a local deli website redesign from concept to deployment.

Watch the full interview on YouTube:

https://yo.fm/grace

Sponsor:

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Chapters:

(00:00) From Calgary to Cape Town
(01:03) Calgary: No place like home
(02:37) Cape Town: Bucket list
(03:34) Intermission: No Context
(05:01) Fast Forward Freelance
(10:58) Cohorts vs 24/7 sales
(12:50) Sponsor: Webflow
(13:55) Cohort promotion benefits
(14:25) Course Tech Stack
(17:45) Future courses?
(20:05) Family planning
(21:08) Cameo: Mike McAlister S3E4
(21:40) Transparency earning reports
(28:14) Intermission: Overrated, Underrated
(29:21) Minimalism vs Essentialism
(30:02) This week at home
(31:12) Case-study: Designing a local deli website
(37:15) Losing control
(38:00) Why follow Grace?
(43:19) Carving your own path
(45:37) Outro
(47:02) Behind the scenes

Yo! S3E2 - Rogie King

yo@robhope.com (Rogie King, Rob Hope) — Wed, 10 Apr 2024 14:44:59 +0000

Rogie King is a larger than life designer who rides the intersection of art and code. For decades he has carving up digital screens, producing the most delicious pixel treats. Each layered with subtle details and personality. We chat about his designer advocate role at Figma, what makes a good community, how to get started with your first Figma plugins, what he'd do if he took over Dribbble and we rank the all time horror film greats in a brand new intermission called Rogie's Fright Night.

Watch the full interview on YouTube:

https://yo.fm/rogie

Sponsor:

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Chapters:

(00:00) The Pixel King
(01:10) The horse-headed crocodile
(03:54) Moving to Salt Lake City
(05:16) Sponsor: Webflow
(06:20) Introvert Extrovert
(08:26) Intermission: No Context
(10:46) Scary Fast Figma
(11:59) Designer Advocate?
(18:59) Figma community
(23:08) How to start a community
(25:17) Who is doing community right?
(27:11) Collecting Disney pins
(28:40) Rob birding and nerding
(31:05) Cameo: Yo! Grace Walker (S3E3)
(31:15) How would you revive Dribbble?
(35:35) Creating Figma plugins
(45:22) Intermission: Overrated Underrated
(47:34) Hunting and eating your own meat
(53:10) The Sandwich Generation
(60:01) Find your people
(62:37) Where to follow Rogie
(64:00) Bonus: Rogie's Fright Night

Yo! S3E1 - Dann Petty

yo@robhope.com (Dann Petty, Webflow, Rob Hope) — Wed, 27 Mar 2024 12:30:30 +0000

Dann Petty is a freelance designer, educator, event host and prolific maker with a big portfolio of side projects. His energy is infectious and you can just see he is having so much fun with his work. We chat about freelancing, what it takes to say yes or no to opportunities, his favorite client gift, the creative process behind his fun tech ads, and I put Dann on the spot to design a freelance portfolio from scratch.

Watch the full interview on YouTube:

https://yo.fm/dann

Sponsor:

A massive love-filled thanks to Webflow who encouraged me to go all-in on the video format. They are the full season 3 sponsor <3

Chapters:

(00:00) Yo! Returns

(00:56) The Right Hander

(01:49) Intermission: No Context

(05:20) Design Full-Time P1

(05:59) Sponsor: Webflow

(06:48) Design Full-Time P1

(08:12) Creating Courses

(09:35) Rob from the Edit

(10:58) Yes or No

(12:41) Design Commercials

(16:40) One Page Love Sponsorships

(18:15) Cameo: Yo! Rogie King (S3E2)

(18:46) Dreaming of Snow

(20:06) Dann's Inspiration

(21:09) Intermission: Overrated, Underrated

(22:57) YouTube vs Twitter

(26:54) Outsourcing Video

(28:32) Cameo: Yo! Grace Walker (S3E3)

(29:35) How to Design a Portfolio

(32:11) Anxiety

(34:07) "Can I get a health talk"

(34:56) How much is enough?

(37:43) Where to follow Dann

(38:47) Art is Hard.

#021 - Traf

yo@robhope.com (Traf, Rob Hope) — Wed, 8 Nov 2023 13:53:43 +0000

Traf is a Canadian designer and digital craftsman, with an impressive portfolio of online creations. His journey skyrocketed in 2020 when his minimal iOS12 icon pack became a viral hit. He amassed a staggering six-figure sum in just six days, and has since raked in upwards of $400,000. Now paved with runway, Traf further leaned into his passions, collaborating on NFTs, forging innovative more digital products and more recently launched a course on how he builds with Framer. We rap about the the tech stack behind his online course, working solo and staying lean, his dedication to minimalism, creator mental health and why he's so bullish on the potential of Framer.

#020 - Matthew Smith @Whale

yo@robhope.com (Matthew Smith, Whale, Rob Hope) — Fri, 30 Jun 2023 21:01:00 +0000

Matthew Smith (@whale) is a successful entrepreneur and product designer. He has worked with figures and organizations like Seth Godin, the Gates Foundation, and the US Postal Service. In 2014, he co-created Really Good Emails, which quickly became the world's premier source for email design inspiration. In 2021, driven by his pursuit of meaningful work, Smith co-founded Bunsen, a niche creative studio aiding science-oriented companies with strategy, branding, and messaging. We rap about our inherent desire to curate online inspiration, strategies for effective sales pitches to clients, and just how to find an industry you'll love working in.

#019 - Jorn van Dijk

yo@robhope.com (Jorn van Dijk, Rob Hope) — Wed, 31 May 2023 12:06:55 +0000

Jorn van Dijk is a Dutch designer, startup investor and CEO of the Framer website builder. After leaving his role as one of the early product designers at Facebook, he co-founded Framer in 2014, which was then a prototyping tool. Nine years and several strategic shifts later, Framer evolved into a robust website builder, earning admiration from top designers worldwide. We rap about the upcoming road to $100m revenue, explore their product roadmap, the potential impact of AI on the template building industry and just how Framer hype up a good product launch.

#018 - Ridd (Michael Riddering)

yo@robhope.com (Michael Riddering, Rob Hope, Ridd) — Fri, 28 Apr 2023 14:24:49 +0000

Michael Riddering AKA Ridd is an experienced designer who recently found huge success teaching online. After strategically providing a ton of free value across multiple networks, he launched his Figma Academy in 2022 earning over $300,000 in the first 4 months. This green-lit and helped boost his next startup Dive, an online learning platform with a world class team to help level up your design career. We rap about what it takes to stand out as a UX designer, how AI could assist online eduction and we get practical with a value-packed case study on how to plan, hype and launch a digital product if you have no audience.

#017 - Drew Wilson

yo@robhope.com (Drew Wilson, Rob Hope) — Fri, 31 Mar 2023 21:09:53 +0000

Drew Wilson is an accomplished designer, developer and entrepreneur with a prolific portfolio of online projects. In 2014 he founded payment startup Plasso which was later acquired by GoDaddy. Drew now works on his new venture Logical to help startups visually build and launch web services. We rap about AI disrupting the film industry, surfing with beefy sharks, why Letter Banking closed down, film vs web, his passion project Ryte and exactly what angel investors are looking for in pitch decks.

(01:17) Surfing or Legoland
(02:36) Road trip across 48 United States
(03:42) Sharks vs Orcas
(05:34) Intermission: Overrated, Underrated
(06:53) What is Logical all about?
(12:04) How important is it to distill your idea down into a one liner for potential investors?
(13:14) If you can’t narrow your idea to a tagline, is it fair to say you aren’t focused enough on a niche to launch?
(14:18) What is essential to include in a deck for potential investors?
(16:47) Logical: will it cater for cached layers?
(18:27) Logical: authentication types
(19:37) Logical: team members
(20:16) Logical: Any investors?
(21:00) Intermission: No Context
(22:05) Film vs web
(23:13) If your Plasso exit was hypothetically 100x - what are you funding next?
(26:15) Sonic movie success
(27:22) Logan, one of his favourite movies
(28:26) Early film projects
(29:25) Is there an urge to fix something in film industry or do you want to make great stories?
(31:20) Will AI disrupt film?
(36:00) Letter Banking: What happened?
(38:35) Letter Banking:In hindsight do you think there were indicators?
(39:40) Letter Banking: Could you not replace the Series A investor?
(43:35) Letter Banking: What is the silver lining?
(45:15) Is Logical a breath of fresh air after a banking startup?
(47:37) Do you think startups are missing an opportunity for video to amplify their marketing efforts?
(50:27) What is Ryte? Is it danger zone working dual with Logical?
(55:14) Ryte: Are you breaking through some engineering feat that hasn't been built before?
(55:40) Ryte: Do you build this to solve your own problems or to be acquired?
(56:15) AI: What advice do you have for listeners scare of upcoming AI landscape?

#016 - Dru Riley

yo@robhope.com (Dru Riley, Rob Hope) — Thu, 16 Feb 2023 10:30:31 +0000

Dru Riley is the founder and editor of the successful Trends.vc newsletter. Boasting over 50,000 subscribers and 1,000 Pro members, Dru dedicates all his time to deliver highly informative reports to his growing community of business owners and marketers. We rap about the software he uses, growth vs retention, mental health, social media vs community, and what it takes to run a premium newsletter publication.

#015 - Danny Postma

yo@robhope.com (Danny Postma, Rob Hope) — Thu, 5 Jan 2023 09:45:51 +0000

Danny Postma is a Dutch developer, maker and Landing Page specialist currently residing in Bali, Indonesia. In 2020 he paired his Landing Page expertise with a new passion for programming, to launch Headlime, an AI-powered headline generator for marketers. Fast forward a rollercoaster 7-months of working in public, with several product iterations, Danny sold Headlime for a USD 7-figures. Now financially independent, Danny spends his time building where his AI curiosity leads and has landed up working on StockAI.com and ProfilePicture.AI. We rap about AI trends, the shady lifetime deal black market, if dot com domains are worth the investment and the most common mistakes people are making with their Landing Pages.

#013 - MDS

yo@robhope.com (Rob Hope) — Thu, 7 Jan 2021 14:42:40 +0000

Matt D. Smith (@mds) is an exceptional UI designer with a prolific catalog of design-related side projects. His most recent offering is Shift Nudge, an online learning experience to master designing beautiful and accessible interfaces. We go deep into course creation, the top 3 mistakes new UI designers are making, how he got his 3-letter Twitter handle and where we draw the line between copying a design and drawing inspiration.

#012 - The Couldwells

yo@robhope.com (Rob Hope) — Wed, 9 Dec 2020 13:48:38 +0000

Meagan and Andrew Couldwell are a designer/developer couple currently based in Los Angeles, California.

Meagan, originally from Florida, is a seasoned designer having worked with the likes of Twitter, Campaign Monitor and other leading startups.

Andrew, originally from Yorkshire, has also spent years in the game, leading the design of Adobe Portfolio and tasked to build the design systems for WeWork.

Together they published the book 'Laying The Foundations', a comprehensive guide to understanding and implementing Design Systems.

We have such a fun chat discussing book publishing, working with newborn twins, design inspiration from Disney, crafting color schemes, what makes a good boss, and even squeeze in a couples quiz right at the end:)

#011 - Oliur

yo@robhope.com (Rob Hope) — Wed, 28 Oct 2020 15:34:47 +0000

Oliur is a designer, photographer, YouTuber and entrepreneur based in the UK. Having amassed over 100,000 followers on several different platforms, Oliur has become well known for his slick, minimal style. This clean aesthetic is also evident in his growing catalog of beautifully crafted digital and tangible products. We have a chilled convo about humble beginnings, creating freedom through products, his upcoming course, minimalism, and why it's important to re-invest in yourself.

#010 - Derek Sivers

yo@robhope.com (Rob Hope) — Thu, 14 May 2020 14:11:37 +0000

Derek Sivers is an author, musician and entrepreneur famously known for founding CD Baby. What started as a hobby, turned intro an independant music juggernaut helping over 150,000 musicians sell $100m worth of music. However after selling CD Baby for a healthy sum back in 2008, Derek decided to not let money dictate his path and started a trust where 5% of the trusts value would be paid out to him annually, with the rest ultimately going to charity. He went on to write the hit book 'Anything You Want' in 2011, a personal favorite of mine that helped motivate me take the leap to work on my side projects full time. Derek and I have an absolutely blast reminiscing about our most memorable years in music also covering creativity, essentialism, Hendrix vs Bowie, his disregard for analytics, how to stand out online in 2020 and his secret to replying to 6000 emails in 10 days.

#009 - Ugmonk

yo@robhope.com (Rob Hope) — Wed, 19 Feb 2020 11:34:20 +0000

Jeff Sheldon is the owner, designer and driving force behind the brand, Ugmonk. From humble beginnings entering t-shirt design contests to raising over $400k on kickstarter for the Gather desk organizer, Ugmonk is no overnight success. Jeff has consistently been shipping meticulously crafted products for over a decade and in-turn amassed a huge loyal following. We chat about his blend of business and personal branding, minimalism, effective social media channels, how he avoids burnout, Philly Cheesesteaks and the magic number for free shipping in the US.

#008 - Adam Wathan

yo@robhope.com (Rob Hope) — Tue, 12 Nov 2019 13:16:10 +0000

Adam Wathan is 1 part metalhead, 2 parts online education juggernaut. Over the past few years, Adam has distilled his obsessive development research into several online courses and books, achieving millions of Dollars in sales. We rap about SaaS vs once-off payments, Pantera vs Slayer, why he uses Gumroad, the advantage of multi-tier pricing and of course his rapidly growing CSS Framework, Tailwind CSS.

#007 - Gilbert Pellegrom

yo@robhope.com (Rob Hope) — Thu, 12 Sep 2019 07:13:11 +0000

Gilbert Pellegrom is a Scottish software engineer with an impressive resume working with the likes of WooCommerce, ThemeZilla, Dunked and now Delicious Brains. He is also a side-project heavyweight and the man behind the popular NivoSlider jQuery plugin used by thousands including Dell, AOL and eBay. Gilbert and I chat about nightmare NDA situations, the state of online privacy, Biffy Clyro and if all side-projects should be monetized.

#006 - Mubashar "Mubs" Iqbal

yo@robhope.com (Rob Hope) — Thu, 4 Jul 2019 15:39:37 +0000

Mubashar Iqbal - infamously known as Mubs - is one of the most prolific side-project builders online and even earned the prestigious Product Hunt "Maker of the Year" award. He currently boasts over 80 side-projects including the viral 'Will Robots Take my Job?' microsite - gaining more than 14 million views before it was acquired. We chat about immigrating to America, his love for football, partnership equity, building MVP's and how he keeps side-projects fun!

#005 - Steve Schoger

yo@robhope.com (Rob Hope) — Wed, 15 May 2019 15:45:38 +0000

Steve Schoger is a Designer and Maker from Kitchener, Ontario, Canada. His Refactoring UI book he co-wrote with Adam Wathan was a massive success, so I try break down the full 18 month execution leading to launch. We also go deep discussing low self-esteem, reacting to pricing complaints, influential marketing channels and how he meticulously constructs those viral Design Tip Tweets.

#004 – Jason Schuller

yo@robhope.com (Rob Hope) — Sat, 27 Apr 2019 09:17:50 +0000

Jason Schuller is a designer, maker and minimalist based in Seattle, Washington. His first success was with Press75, a WordPress theme shop that infamously sold $75 themes raking in millions of dollars over several years. However money is no driver for Jason, who sold the business to pursue stimulating side-projects like Leeflets, Droplets, Cinematico, RIVYT and even joined the team over at Plasso for while. Luckily for us Jason isn’t afraid to go deep. We talk about the moment everything changed, finding the right co-founder and the struggle of competing with previous monetary success.

#003 - Jess Eddy

yo@robhope.com (Rob Hope) — Wed, 10 Apr 2019 10:55:33 +0000

Jess Eddy is US-born Product Designer currently working in Sydney, Australia. Jess is also a true Maker at heart with an impressive portfolio of diverse side-projects. We rap about the ice-cream industry, UX design, podcasts and the need for curation online.

#002 - John O'Nolan

yo@robhope.com (Rob Hope) — Thu, 28 Mar 2019 13:52:54 +0000

John O'Nolan is the founder of Ghost - a profitable, not-for-profit business that gives away their code for free. How? On the one side is Ghost the open-source publishing software. On the other is the same platform run as a premium hosted SaaS business. We rap about remote working, pricing, competition and building a future platform to help journalists monetize their craft.

#001 - @AJLKN

yo@robhope.com (Rob Hope) — Thu, 7 Mar 2019 14:41:31 +0000

AJ - more famously known on Twitter as @AJLKN is a mysterious dude. No one knows his full name and his social media accounts all display the infamous Johnny Mnemonic helmet shot image. What we do know about AJ is that he ships product like a bat outta hell. We rap about the dangers of complacency, the good corners of Twitter, his unexpected KPOP community, pricing a SAAS service and the importance of being offline.

#000 - Introduction Yo!

yo@robhope.com (Rob Hope) — Sun, 10 Feb 2019 08:27:00 +0000

Yo! Friends - This is a short tale on how the Yo! Podcast came about and what to expect from the upcoming show.

Since the break of Yo! S1 on YouTube I’ve been deeeep in research, trying to understand why people like Podcasts so much?

While some like a short burst of Inspiration others like hiking in the mountains and getting lost in slow, soothing 2hr conversion btw 60 years old scientists.

Fair enough but reflecting back to Yo! season 1… colorful, informative, punk rock and the odd goof. I created the show I’d want to see and I’m super proud of it.

The Yo! Podcast will be exactly how I’d want a show interviewing designers, developers and makers. I want intermissions, SFX, high fives….. even the odd true or false quiz to bring out the personality of the guests. Hell yeah!

As always please keep sending feedback. I know I get a bit excited when it comes to those music levels.

Hope you’ll join with me on this Yo! journey, thanks for listening.

Much love,
Rob