I spoke with Christopher Andrade, co-host of Escuela de Nada—one of the biggest podcasts in Latin America—to understand how podcasting actually works in Venezuela today.

We explore:

• Why podcasts are not available on Spotify in Venezuela
• How YouTube became the dominant platform for podcast consumption
• The role of the Venezuelan diaspora in building audiences
• How creators monetize without traditional audio platforms
• And why the connection between hosts and listeners might be stronger than anywhere else

One key takeaway: podcasting in Venezuela is not audio-first—it’s video-first, global by default, and built outside of the traditional system.

If you're thinking about international podcast campaigns, or just want to understand how media evolves under constraint, this is one of the most fascinating markets to look at right now.

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In this episode of The Global Podscape, we sit down with Luciano Banchero, co-founder and CEO of Posta, one of the leading podcast production companies in Latin America and one of the first in the region to be acquired by PodX.

We talk about how podcasting in Argentina evolved from a radio-first culture into a creator-driven ecosystem, why branded content became the dominant business model, and why traditional advertising still hasn’t fully developed.

Luciano also shares his perspective on the role of YouTube and Spotify, why video might be overestimated, and what it really takes to build a sustainable podcast business in Latin America today.

If you're looking to understand the Argentine market, or thinking about expanding into Spanish-speaking audiences, this episode is a must-listen.

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We also explore the types of content that are resonating locally, how creators are building audiences, and what brands should understand before entering the Chilean podcast space.

Find the English transcript here: 
https://www.genuinamedia.com/blog/whats-going-on-in-chile---transcript-from-our-conversation-with-juan-ignacio-lara

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Puerto Rico sits at the intersection of the U.S. and Latin America, and that creates a fascinating dynamic for podcasting. Julio shares his perspective on how the industry has evolved locally, why video-first thinking is shaping creator behavior, and where monetization is still lagging behind.

We also dive into the challenges around measurement and advertiser education, the role of culture and identity in reaching Puerto Rican audiences, and why the island represents both a mature listener base and an underdeveloped ad market.

If you’re thinking about podcasting in emerging markets, or trying to understand how cross-border audiences behave, this is a conversation worth listening to.

You can follow Julio’s work and subscribe to his newsletter Tropical Podcasting for deeper insights into podcasting across Latin America and the Caribbean.

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In this episode, we sit down with Javier Celaya from Dosdoce to break down how the Spanish podcast ecosystem works, from monetization challenges to platform dynamics and audience behavior. We explore why Spain differs from Latin America, what formats are winning today, and what brands need to know before entering the market.

Find the English transcript here: 
 https://www.genuinamedia.com/blog/whats-going-on-in-spain---transcript-from-our-conversation-with-javier-celaya

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We explore how the Brazilian audio ecosystem is evolving, what’s driving rapid audience growth, and why monetization still lags behind scale. Rodrigo shares his perspective on programmatic audio, local advertiser behavior, and the structural challenges that make Brazil both complex and full of opportunity.

From CPM realities to global demand, this conversation is a deep dive into what it takes to build, sell, and scale podcasting in Brazil, and what the rest of the world can learn from it.

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Rita shares how Bruá was built from the ground up, what makes the Portuguese market unique, and why Europe remains one of the most underestimated opportunities in global audio. We dive into monetization challenges, brand adoption, and how cultural nuance shapes content and growth in emerging podcast ecosystems.

From local insights to global strategy, this conversation sets the stage for understanding where international podcasting is headed next.

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